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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right.

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Speaker 2: Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: Hey guys, welcome back Earn Your Lisia episode twenty five century,

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Speaker 4: quarter of a century, quarter of a century. So today's

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Speaker 4: a very special episode.

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Speaker 3: A special now, yeah, very very special, very bad, but

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Speaker 3: I'll give some some background.

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Speaker 4: So, first of all, thank you for your support. Earn

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Speaker 4: Your Lesia podcast is one of the top business podcasts,

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Speaker 4: not in America, in the world global now in six months.

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Speaker 4: It's very humbling. It's very rare to be in the

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Speaker 4: top five percent of all podcasts in the world when

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Speaker 4: it's over nine hundred thousand podcasts. So first and foremost,

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Speaker 4: we cannot do that without you guys support, So thank you,

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Speaker 4: we appreciate it. And also we have a very special

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Speaker 4: guest today, So we're going to talk about the hair

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Speaker 4: industry and we're also going to talk about the festival industry.

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Speaker 4: We're going to talk about business, we're going to talk

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Speaker 4: about working with friends, a lot of different stuff.

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Speaker 5: But I'll give you a quick background.

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Speaker 4: So Simone Mayor is an entrepreneur and she also is

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Speaker 4: part of Curly Girl Collective. So Curly Girl Collective they

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Speaker 4: have an event called curl Fest. So curl Fest is

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Speaker 4: a festival that is done every year in New York City.

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Speaker 4: To actually expanding, we'll talk about that. And previously in

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Speaker 4: previous year they've had up to thirty five thousand people

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Speaker 4: come to the fest.

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Speaker 3: So that's that's like bigger than basketball arenas.

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Speaker 4: No, it's huge, it's the biggest. It's the largest natural

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Speaker 4: hair festival.

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Speaker 5: In the world, in the world.

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Speaker 4: Yeah, and I would probably say one of the largest

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Speaker 4: hair festivals, right, I would assume period something alone.

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Speaker 2: Yeah, period period.

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Speaker 4: So it's like the Coachella. It's like the Coachella of

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Speaker 4: natural hair.

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Speaker 6: Yeah, and natural beauty. We like to say natural beauty

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Speaker 6: because it's broader than just hair.

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Speaker 3: But wait, we love that the part that she's from

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Speaker 3: the town of Green No, no, get to that.

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Speaker 5: So it's very it's very rare to have a top podcast.

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Speaker 4: It's very rare to have up to thirty five people,

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Speaker 4: thirty five thousand people come to a festival and have

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Speaker 4: one of the top festivals in America, in the world.

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Speaker 4: But it's extremely rare to actually go to high school

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Speaker 4: and grow up with somebody. So we all come from

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Speaker 4: the same neighborhood. We all went to high school together.

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Speaker 4: So congratulations and yeah, as I said, it's extremely rare

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Speaker 4: that you know, we can sit here and have this conversation.

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Speaker 4: She's doing big things before us, long before she was

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Speaker 4: doing big things, and now we have a platform. So

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Speaker 4: we definitely wanted to bring hometown hero.

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Speaker 3: Hometown hair Homecoming Part two. We have valid one. It

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Speaker 3: comes home coming party for sure.

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Speaker 5: So yeah, we come from a special place.

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Speaker 3: Man.

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Speaker 4: A lot of people are doing good things. So yeah,

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Speaker 4: that's dope. It's really dope. So first and foremost, thank

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Speaker 4: you for coming.

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Speaker 3: Welcome, Welcome. Yeah. Yeah.

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Speaker 5: Yeah.

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Speaker 4: So we're gonna we're gonna jump right into it. As

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Speaker 4: I said, the natural If you're not familiar, the hair

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Speaker 4: care industry is huge. It's a billion dollar industry, right,

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Speaker 4: especially black women's hair. I think it saying. I've read

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Speaker 4: somewhere that the haircare industry, black women make up eighty

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Speaker 4: five percent of the dollars that are put into the

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Speaker 4: haircre industry.

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Speaker 5: Right, it's huge. It's like billions of dollars. Right.

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Speaker 4: So for years it's been on the side of changing

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Speaker 4: your hair like perms and relaxers and things of that nature.

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Speaker 4: But now it's been a shift in the culture and

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Speaker 4: in the world really where now people are moving away

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Speaker 4: from that and going more towards natural hair. Like what

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Speaker 4: they have as far as you know, whether it be dreadlogs,

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Speaker 4: whether it be afro, whether it be just curly, And

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Speaker 4: you know, that's one of the reasons why your festival

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Speaker 4: was so successful is because you know, it's picked up

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Speaker 4: momentum and it's in season right now and hopefully you

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Speaker 4: know that lasts forever. But you know, so first, first

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Speaker 4: and foremost, we're going to talk about the business up here,

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Speaker 4: because some people men a lot of times and other

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Speaker 4: cultures they may not fully under staying how much money

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Speaker 4: spent on here. The pressure of hair, The psychology of

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Speaker 4: hair is a very important thing right here is extremely important.

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Speaker 4: Tit doesn't have any here. Yeah, man, he has a beer,

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Speaker 4: so we're counting that now. For a while, I was like,

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Speaker 4: can I attend the girl first? Of course I got

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Speaker 4: no hair, so yeah, so all right, So so here

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Speaker 4: psychology of hair for for for even for us we're black,

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Speaker 4: but we're not women.

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Speaker 5: So as a young girl growing up, like, can you

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Speaker 5: talk about the.

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Speaker 4: Psychology of hair and how hair really plays a major

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Speaker 4: part in women's lives and yeah.

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Speaker 2: Self esteem one.

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Speaker 6: So the psychology of hair, that's a big one. So

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Speaker 6: I'll give you a high level idea. So for black

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Speaker 6: women here is bigger than just hair, right. It represents

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Speaker 6: skewed perceptions of beauty that we have been fed since

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Speaker 6: we were two years old.

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Speaker 2: It represents, you.

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Speaker 6: Know, everything that the society deems as innately black or African,

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Speaker 6: as unkempt, not beautiful. All of these things, from our

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Speaker 6: dark skin to our kinky hair, our nose, our texture

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Speaker 6: of our hear, all of these things have been we

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Speaker 6: have been taught that these things are not beautiful. And

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Speaker 6: and you know, you guys have seen studies with the

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Speaker 6: doll projects back when these I think it's the seventies

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Speaker 6: where young girls and boys that we're four and three

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Speaker 6: years old, we're given a white doll and a black doll,

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Speaker 6: and every single time the black doll was deemed ugly

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Speaker 6: or not pretty. And this is because it's taught. It's

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Speaker 6: been taught for generations from your grandparents, you know, combing

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Speaker 6: your hair and pulling it and saying your hair is

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Speaker 6: tough and is a mess, and using these these these

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Speaker 6: words like unpretty and nappy and ugly. These things are

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Speaker 6: taught until you know, and for generations, to your parents,

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Speaker 6: to your own children, to yourself. And it isn't until

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Speaker 6: you actually come to the realization on your own do

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Speaker 6: you realize that you kind.

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Speaker 2: Of absorb these type of ideals.

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Speaker 6: And you may not even know. So for hair, for

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Speaker 6: Black women, especially, It represents a lot of pain. Sometimes

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Speaker 6: it represents beauty what we consider beautiful, what men or

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Speaker 6: society or the media considers beautiful with us. So it's yeah,

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Speaker 6: it's it's more than just hair. And I say that

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Speaker 6: all the time that Curly Girl Collective, even though it

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Speaker 6: says curly or the or curl Fez is presumably about hair,

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Speaker 6: it's much large. It's a much larger conversation. Curl Fez

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Speaker 6: ironically is not about hair. Curly Girl Collective is not

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Speaker 6: about hair. It's about a bigger conversation about changing the

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Speaker 6: ideals and societies. You know, Western ideas of beauty.

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Speaker 3: Yeah, because I mean systemically for years and we're eighties

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Speaker 3: babies and we set this kind off camera, but the

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Speaker 3: image of beauty has always been a European ideal. Yea,

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Speaker 3: it was straight here, it was very slim, so like

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Speaker 3: when you were growing up, it was Barbie dolls and

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Speaker 3: it was sports illustrated magazines and none of the women

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Speaker 3: look like you. And over the past i'd say ten years,

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Speaker 3: we've kind of seen that shift. And I think that

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Speaker 3: your crew, your collective is doing an amazing job of

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Speaker 3: doing that or changing the narrative where it's like now

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Speaker 3: we see real life actors and actresses and cartoon figures

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Speaker 3: that represent us and it's changing, right, So like my

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Speaker 3: daughter now grows up in the world where that black

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Speaker 3: doll is now beautiful because it looks like her. Whereas

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Speaker 3: you know, for girls your age and girls who grew

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Speaker 3: up in that era, it didn't exist exactly, you know,

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Speaker 3: so systemically it was put a certain way. But you're

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Speaker 3: changing that and I think that's amazing, thank you.

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Speaker 6: Yes, slowly changing the conversation. And we still have some

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Speaker 6: ways to go, yeah, for sure.

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Speaker 4: So let's go into some numbers. So, as I said,

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Speaker 4: eighty African American or black women represent eighty five percent

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Speaker 4: of the beauty industry, even though we're fourteen percent of

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Speaker 4: the total population of the United States, right, So and

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Speaker 4: then also they estimate the black hair industry at two

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Speaker 4: point five billion dollars industry and that's not even including wigs.

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Speaker 3: Yeah, so it's kind of undervalue because it doesn't include

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Speaker 3: wigs and weaves. And you know, we have mothers and

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Speaker 3: we have sisters, so we know, like that's a huge

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Speaker 3: part of the industry. It's expensive extensions, braids, all these things.

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Speaker 3: The amount that it costs to put these things in

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Speaker 3: your hair, right, So from a beautiician standpoint, and the

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Speaker 3: amount of money that is sold in those salons, like

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Speaker 3: it's at a two point five billion. If you add

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Speaker 3: those things up, we're talking like maybe ten to fifteen billions.

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Speaker 3: So it's a little undervalued in.

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Speaker 2: The Absolutely, we have a huge.

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Speaker 6: Power in what we end in the beauty market, and

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Speaker 6: it isn't until now that we're actually using the power

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Speaker 6: to change the conversation of what we want to see

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Speaker 6: on the aisles represented in the media and changing the

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Speaker 6: definition of what is considered beautiful. It's not until now

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Speaker 6: we're seeing that we use our own power to make

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Speaker 6: that shift.

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Speaker 4: Yeah, because even I was surprised by some of the numbers.

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Speaker 4: So they said that relaxes are down twenty six percent,

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Speaker 4: so people are moving away from that, right, but there's

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Speaker 4: still so India imports six million pounds of hair to America.

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Speaker 4: China imports one point five million pounds of hair.

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Speaker 5: It's a lot to American, it's a lot of here.

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Speaker 5: So that's a lot of hair, right.

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Speaker 4: So it's it's really interesting because like I said a

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Speaker 4: lot of times, other coach, they don't fully understand because

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Speaker 4: it's different, like they the hair upkeep is different, right,

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Speaker 4: So like, what do you think the average cost of

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Speaker 4: maintaining here?

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Speaker 5: Because it's expensive either way.

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Speaker 4: Even if you go natural, you still got to maintain naturally, right,

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Speaker 4: and then if you if you're not natural, then you

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Speaker 4: obviously have to maintain that as well. So I've seen

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Speaker 4: I've heard women say five hundred dollars a month, six

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Speaker 4: hundred dollars a month, seven hundred dollars a month. Like

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Speaker 4: what would you from your friends your personal experience, what

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Speaker 4: have you seen as far as.

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Speaker 6: Like average just buying natural hair products a loon or

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Speaker 6: hair products a loon, you can spend several hundred dollars

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Speaker 6: a month.

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Speaker 2: I think that's easy.

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Speaker 6: It's the average product is maybe between ten and twenty

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Speaker 6: five dollars.

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Speaker 3: So what product are we talking about? Like what are

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Speaker 3: we buying? Is it like shampoos or conditioners? Like what

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Speaker 3: are we doing?

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Speaker 6: Shampoos, conditioners made specifically for your hair type, curling creams,

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Speaker 6: twist out creams.

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Speaker 2: I can list what we call it. We call it

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Speaker 2: product junkies.

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Speaker 6: In a natural hair world, that I could have a

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Speaker 6: full closet full of natural hair products and I get

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Speaker 6: access to a lot of them, and I'm still in

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Speaker 6: the beauty supply store buying products, trying to find new

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Speaker 6: things that work with my our hair. And part of

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Speaker 6: that is because, especially for natural hair women, we're relearning

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Speaker 6: how to work with our hair after years of not

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Speaker 6: being able to use it or or understand how to

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Speaker 6: make our hair look beautiful when we walk out the

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Speaker 6: door or style it. We have to change and relearn

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Speaker 6: these things. So anytime a new product comes out and

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Speaker 6: shows you your hair look in a different way, everybody's

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Speaker 6: great runs to go get it. And it's part of

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Speaker 6: that relearning process as well, which.

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Speaker 2: Leads to us.

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Speaker 3: Yeah, you said something very important. You said that you know,

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Speaker 3: we're the biggest consumers of hair right the United States

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Speaker 3: and Black culture for sure, but we don't have any

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Speaker 3: We don't supply it though, which is kind of weird, right,

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Speaker 3: Like you would think that because we use it so much,

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Speaker 3: that we would actually have independent agencies and companies coming

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Speaker 3: out with products to supply. Why do you think that's

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Speaker 3: not happening in our community.

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Speaker 2: To supply hair or the hair products vote.

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Speaker 6: We do have some black owned hair products, and we

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Speaker 6: try to promote them as much as we can we

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Speaker 6: don't have as many in the mainstream as we would

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Speaker 6: like because of a number of reasons, access to capital

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Speaker 6: to be able to produce products at the level and

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Speaker 6: at the scale that you would need to to get

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Speaker 6: it into the big stores. However, Target and big brands

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Speaker 6: are seeing the need for that, and you see the change.

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Speaker 2: You'll see right at the end cap.

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Speaker 6: You'll see hair products made by one person, a black woman,

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Speaker 6: like let's say Eating Bodyworks, for instance, made by a

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Speaker 6: young black woman when she was sixteen years old, in Target,

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Speaker 6: or all sorts of other things. There's the Shamee Moistures

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Speaker 6: of the World, also made by black men. Richard lu Dennis.

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Speaker 6: He's huge, but it started in a very humble place, right,

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Speaker 6: so independently, and you do see these things changing, and

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Speaker 6: a lot more brands in the big stores, the big

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Speaker 6: box store now than you did even five years ago.

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Speaker 4: Yeah, I mean yeah, we actually researched that as well.

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Speaker 4: And one of the things is that, yeah, like you said, Target, Walmart,

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Speaker 4: they're all starting to incorporate natural hair products.

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Speaker 5: And even other companies.

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Speaker 4: Are like Loreal and Revel, but like Loreal, they own

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Speaker 4: dark and lovely in their own carter daughter. They bought

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Speaker 4: Carroll's daughter in Reveel. I think Cream of Nature they own.

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Speaker 4: So that's a little discouraging on a certain level, right,

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Speaker 4: because it's like the kind of question. They're catering towards

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Speaker 4: black women's hair from black companies, but they don't they

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Speaker 4: own those companies, so they still are control of the marketplace,

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Speaker 4: even though I mean it's good that they're starting to

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Speaker 4: cater towards it. They offer products, right, but they're still

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Speaker 4: in control of the money. All right, So we're gonna switch.

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Speaker 4: We're gonna talk about the festival before it's about the festivals.

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Speaker 4: I wanted to just ask a question as far as entrepreneurship,

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Speaker 4: because all right, obviously you're passionate about hair, right, something

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Speaker 4: that you know you've done all your life as far

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Speaker 4: as you have hair, and you had hair and you

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Speaker 4: know you' but what made you take this idea, come

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Speaker 4: together with your friends and actually start even if it

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Speaker 4: didn't start as a business, because you kind of gave

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Speaker 4: us some back and round information, But what made you

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Speaker 4: actually want to come together and actually start something in

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Speaker 4: related to the hair care industry?

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Speaker 6: I think how my friends became my business partners and

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Speaker 6: started this was a little serendipitous in a way. I've

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Speaker 6: always been kind of passionate about diversity and black people

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Speaker 6: and all of these things and creating avenues for us,

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Speaker 6: and so it's always been kind of something what of

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Speaker 6: a passion of mine. And how we came together, it

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Speaker 6: was just like minded individuals. And when I say that,

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Speaker 6: I mean reaching out to our network. I didn't know

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Speaker 6: there are five of us in Curly Girl collective. Two

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Speaker 6: of us went to college together. We went to Temple.

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Speaker 6: The three of us went to college together, Jiya and Scheriz,

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Speaker 6: Melody and Tracy. I did not know them, but I

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Speaker 6: knew another mutual friend, and we kind of just started

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Speaker 6: talking about it about random musings and natural our hair

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Speaker 6: and che transitioning into natural hair was a common topic,

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Speaker 6: and just talking and reaching out to our network became

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Speaker 6: more of a hobby. We k started the group a

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Speaker 6: Google group that grew to about seventy people from anywhere

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Speaker 6: from New York to London, to to Africa to Ghana,

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Speaker 6: and we just started to talk about our hair every day,

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Speaker 6: all day and until we realized, Okay, this is something bigger. Obviously,

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Speaker 6: this is demand for it. Let's come together and have

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Speaker 6: one little meet up at Tracy Tows. We had a meetup.

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Speaker 6: It was great, it was wonderful. We we learned that

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Speaker 6: we missed this face to face experience.

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Speaker 2: That we couldn't get from googling reviews on a hair product, right, So.

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Speaker 6: We did that and then twenty twenty eleven was our

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Speaker 6: very first event. We decided to bring it to the masses.

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Speaker 6: We didn't have really any experience. Three of the members

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Speaker 6: weren't advertising. I come from an IT background, another member

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Speaker 6: came from risk management background. And what we all had

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Speaker 6: a vision and we felt like the energy in this

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Speaker 6: room and this small apartment in Brooklyn that we came

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Speaker 6: randomly came together. There are other people out there that

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Speaker 6: really need to feel this, right. So we had our

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Speaker 6: very first event.

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Speaker 2: It was great.

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Speaker 6: Maybe three hundred people came and nothing but family and

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Speaker 6: friends and friends of what was.

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Speaker 5: The first event?

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Speaker 3: Like what was it?

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Speaker 6: It was called Collective Expression, still my very favorite event.

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Speaker 6: We randomly, somehow got a nice high rise duplex in

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Speaker 6: Manhattan for free, just by reaching out to our network

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Speaker 6: and communicating. And we didn't put a deck together from

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Speaker 6: pictures from the Brooklyn apartment. We didn't have anything. We

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Speaker 6: had an idea. We had pictures of what we could do.

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Speaker 6: We had some emails where we co called a bunch

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Speaker 6: of sponsors and our connects, and one.

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Speaker 2: Of them stuck.

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Speaker 3: We did some groundwork.

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Speaker 2: We did some groundwork. Yeah, we got the place for free.

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Speaker 2: We didn't have any money.

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Speaker 6: All of the sponsors said no, and so one sponsor,

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Speaker 6: Miss Jesse's, was the only sponsor that said yes.

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Speaker 2: She came.

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Speaker 6: They brought their whole entire crew, brought products for everybody

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Speaker 6: that came. We had what we call a big chop

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Speaker 6: at the event, which a young lady who had a

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Speaker 6: natural perm cut off of her hair.

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Speaker 2: At the event, Miss Jesse's did that. It was great.

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Speaker 6: We had raffles, it was just a great photo ops,

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Speaker 6: all sorts of things, and it was just a really

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Speaker 6: great experience. And from then that's where Curly Girl Collective

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Speaker 6: kind of was born. And for the next few years

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Speaker 6: we had small events three hundred and two hundred people,

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Speaker 6: and then twenty fourteen curl Fest was born.

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Speaker 3: And from there, so.

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Speaker 4: Now we're gonna go into into carol Fest and how

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Speaker 4: it actually blew up. All right, So we got the backstory,

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Speaker 4: and I'm glad you said that because people a lot

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Speaker 4: of times even with our podcast. They're like, oh, how

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Speaker 4: did y'all just blow up overnight? But nothing happens overnight, right,

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Speaker 4: They just see the success and they think that it

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Speaker 4: happens overnight. So they see thirty twenty thirty five thousand

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Speaker 4: people coming to your events and they're like, how did

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Speaker 4: this happen? But you know, you you gave some of

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Speaker 4: the backstory how you grew it from an apartment in

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Speaker 4: Brooklyn to three hundred people and.

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Speaker 5: You just steadily grew it.

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Speaker 4: So you said in twenty fourteen, that's when it that's

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Speaker 4: when everything changed.

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Speaker 5: Right, Yes, So how did it?

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Speaker 4: Because we're gonna talk about the festival because this is

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Speaker 4: this is another top We talked about hair, but I

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Speaker 4: think the festival industry within itself is a very interesting

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Speaker 4: topic didn't cover because festival is huge right now. Look

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Speaker 4: at Coachella, Essence Festival. It's a bunch of different festivals happens. Yeah,

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Speaker 4: it's a bunch of Yeah, Governor's Ball, there's a bunch

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Speaker 4: of different stuff.

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Speaker 3: No, no, what's it called the Jordia Miami Smoking Loud, smoking,

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Speaker 3: rolling loud, rolling loud, rolling lou in loud.

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Speaker 4: So it's a bunch of different festivals right now. And

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Speaker 4: obviously it's a business, it's an industry. People are obviously

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Speaker 4: making money, but do it if they weren't making it?

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Speaker 3: Right?

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Speaker 4: But it's a process to go to that, And a

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Speaker 4: lot of times people get intimidated because they see something

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Speaker 4: like Essence Festival right shout out to Essence, But Essence

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Speaker 4: is a huge brand, so they look at it like, well,

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Speaker 4: I can't do that because Essence already has millions of

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Speaker 4: dollars in their bank and they you know, they have

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Speaker 4: millions of influences and people, so little old me can't

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Speaker 4: do that. But you guys just regular people and started,

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Speaker 4: as you said, in an apartment in Brooklyn, and you've

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Speaker 4: established a global brand and thousands, tens of thousands of

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Speaker 4: people coming to your events. So can you walk us

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Speaker 4: through the process of how you go from three hundred

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Speaker 4: to thirty thousand?

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Speaker 2: Sure?

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Speaker 6: So at twenty fourteen was the first year that curl

404
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Speaker 6: Fest came.

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Speaker 2: We thought up the name.

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Speaker 6: It really just came because we didn't fit in any

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Speaker 6: more New York spaces, right they were capped at three hundred.

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Speaker 6: There were men that wanted to come, there were more people.

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Speaker 6: They would sell out in minutes and we had to

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Speaker 6: demand we had a strong brand at the time, which

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Speaker 6: is also very important people would recognize our brand, the

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Speaker 6: Curly Girl Collective brand.

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Speaker 3: Prior to that, were you're doing it in like club?

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Speaker 3: Where were the events at health.

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Speaker 6: Various spaces in New York I don't have the name,

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Speaker 6: but they were very They weren't really clubs but lounges. Right.

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Speaker 6: We had one at TAJ Lounge in twenty first that

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Speaker 6: was that was a great event. Yeah, and it was great,

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Speaker 6: and we had really good feedback with that, and we

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Speaker 6: we were we pride. We were proud of ourselves with

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Speaker 6: our creativity, and part of what we felt made us

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Speaker 6: different was our creativity and our strong brand. So the

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00:21:57,000 --> 00:22:01,480
Speaker 6: Curly Girl Collective logo in itself was created as an

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Speaker 6: image of three of the members right the hair, three

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Speaker 6: natural hair women, and it was people would identify with

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Speaker 6: the image of the brand before they would even identify

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Speaker 6: the name Curly Girl Collective or the five of us.

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Speaker 6: At the time it was eight of us. So that

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Speaker 6: was great. It's always great to have a strong brand.

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Speaker 6: In twenty fourteen, we wanted to let's say, let's have

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Speaker 6: a fun picnic where more people can come in outdoor space,

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Speaker 6: and so that's how Curlfest was born. At that time,

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Speaker 6: we didn't expect more than five hundred people to come.

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Speaker 6: We marketed to and use our social media channels, and

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Speaker 6: it wasn't a large social media following at the time,

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Speaker 6: and we didn't have a burst of social media following.

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Speaker 6: Maybe at the time maybe twenty thousand at most.

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Speaker 5: Right, or that's pretty that's pretty good.

439
00:22:52,480 --> 00:22:56,000
Speaker 3: Yeah, those are like at that time, it's like real following, right,

440
00:22:56,119 --> 00:22:56,800
Speaker 3: you can reach.

441
00:22:59,520 --> 00:23:03,480
Speaker 6: Right, So, and we just reached out to our following

442
00:23:03,840 --> 00:23:06,199
Speaker 6: and we at that time we had maybe two sponsors

443
00:23:06,200 --> 00:23:09,000
Speaker 6: that said yes for curl Fest. It was a concept

444
00:23:09,040 --> 00:23:11,760
Speaker 6: that we put time and effort into creating what we

445
00:23:11,800 --> 00:23:13,080
Speaker 6: wanted to see in the space.

446
00:23:15,240 --> 00:23:16,920
Speaker 2: And yeah, that was it from there.

447
00:23:17,119 --> 00:23:20,880
Speaker 6: From going from the first curl Fest, which guarded maybe

448
00:23:20,960 --> 00:23:24,120
Speaker 6: fifteen hundred people at most, we were ecstatic about that.

449
00:23:24,800 --> 00:23:28,760
Speaker 6: It grew exponentially over the years to the next year

450
00:23:28,840 --> 00:23:32,800
Speaker 6: maybe four or five thousand, the next year seventy five hundred,

451
00:23:32,840 --> 00:23:35,320
Speaker 6: and then the following year was about twenty thousand, So

452
00:23:35,400 --> 00:23:38,320
Speaker 6: we did a huge jump, right, and last year it

453
00:23:38,359 --> 00:23:41,920
Speaker 6: was about thirty five so and we attribute.

454
00:23:41,400 --> 00:23:46,160
Speaker 2: A lot of that to just social media.

455
00:23:47,480 --> 00:23:54,399
Speaker 6: Branding, reaching out and pitching to appropriate press, and also

456
00:23:54,440 --> 00:23:57,640
Speaker 6: being true to our vision. I think what is very

457
00:23:57,680 --> 00:24:01,919
Speaker 6: transparent and unique about Earlier is that we are the

458
00:24:02,000 --> 00:24:05,520
Speaker 6: creators and we are the customer. We know what the

459
00:24:05,560 --> 00:24:09,159
Speaker 6: customer wants to see at the event because she is

460
00:24:09,240 --> 00:24:12,040
Speaker 6: me and I am her. So we listen to our

461
00:24:12,040 --> 00:24:15,199
Speaker 6: customer and then that's part of what makes us authentic.

462
00:24:15,359 --> 00:24:19,880
Speaker 6: And that authenticity is transparent to our customers as well.

463
00:24:20,080 --> 00:24:23,280
Speaker 4: So you said branding, right, because that's very important, right,

464
00:24:23,280 --> 00:24:25,160
Speaker 4: And even with your logo you said people identify.

465
00:24:25,160 --> 00:24:25,720
Speaker 5: We talked about it.

466
00:24:25,760 --> 00:24:28,480
Speaker 4: We did a social media episode a couple of weeks ago,

467
00:24:29,160 --> 00:24:30,640
Speaker 4: and I said one of the things that I said

468
00:24:30,760 --> 00:24:34,040
Speaker 4: was that people are more likely to attach themselves and

469
00:24:34,080 --> 00:24:36,960
Speaker 4: follow a brand than an individual person. And I kind

470
00:24:37,000 --> 00:24:40,520
Speaker 4: of used my Instagram page versus earn leigious Instagram page

471
00:24:40,560 --> 00:24:42,439
Speaker 4: where earn your legions growing at a faster rate than

472
00:24:42,520 --> 00:24:45,600
Speaker 4: my personal Instagram page, And it's just human nature. I

473
00:24:45,640 --> 00:24:49,239
Speaker 4: think people are more likely. So who, how did you

474
00:24:49,280 --> 00:24:51,639
Speaker 4: come up with the brand? How did you push the brand?

475
00:24:51,640 --> 00:24:52,840
Speaker 4: How did you promote the brand?

476
00:24:52,880 --> 00:24:52,960
Speaker 3: Like?

477
00:24:52,960 --> 00:24:55,600
Speaker 4: What was the backstory on neck? I know you said

478
00:24:55,600 --> 00:24:57,800
Speaker 4: that some of you guys had background in marketing.

479
00:24:57,520 --> 00:25:01,320
Speaker 6: Right yep, most of the most of the Curly Girl

480
00:25:01,320 --> 00:25:04,520
Speaker 6: Collective had a background and advertising of some sort and melody.

481
00:25:04,640 --> 00:25:06,560
Speaker 6: She's the creative director and that's what she does for

482
00:25:06,560 --> 00:25:09,720
Speaker 6: a living. At the time, she was a creative director

483
00:25:09,760 --> 00:25:12,200
Speaker 6: and would do commercials for various.

484
00:25:12,359 --> 00:25:14,480
Speaker 2: Companies like home goods and all these things.

485
00:25:14,480 --> 00:25:18,359
Speaker 6: And she was the top creative director in New York

486
00:25:18,440 --> 00:25:20,359
Speaker 6: on the on the East Coast, and she would make

487
00:25:20,400 --> 00:25:23,639
Speaker 6: it her duty also to make sure that there was

488
00:25:23,800 --> 00:25:27,439
Speaker 6: representation in outside of Curly Girl Collective in just the

489
00:25:27,520 --> 00:25:29,560
Speaker 6: general media and any kind of project that she put

490
00:25:29,640 --> 00:25:32,159
Speaker 6: her hands on. And so we were blessed to be

491
00:25:32,200 --> 00:25:36,000
Speaker 6: able to have a good mix of talents within Curly

492
00:25:36,000 --> 00:25:39,040
Speaker 6: Girl Collective already. So sh it was her vision to

493
00:25:39,119 --> 00:25:43,480
Speaker 6: make sure that our brand is represented what we wanted

494
00:25:43,520 --> 00:25:47,440
Speaker 6: to portray to our fans. Even the curl Fest logo

495
00:25:47,920 --> 00:25:52,680
Speaker 6: is just an overlay of the actual images of attendees

496
00:25:52,720 --> 00:25:55,160
Speaker 6: at the event. Every year we have a new curl

497
00:25:55,200 --> 00:25:57,879
Speaker 6: Fest logo and that is from the year prior from

498
00:25:57,920 --> 00:26:00,439
Speaker 6: images from the actual event. And we did that on

499
00:26:00,520 --> 00:26:02,960
Speaker 6: purpose because we wanted people to look at the logo

500
00:26:03,080 --> 00:26:06,160
Speaker 6: and know exactly what we are representing and see themselves

501
00:26:06,200 --> 00:26:10,880
Speaker 6: in the brand and push that, and and and and

502
00:26:10,920 --> 00:26:13,240
Speaker 6: a lot of it was kind of organic. Pushing the

503
00:26:13,280 --> 00:26:15,919
Speaker 6: brand was kind of organic. People were We were at

504
00:26:16,000 --> 00:26:18,199
Speaker 6: the in the right place at the right time. I

505
00:26:18,240 --> 00:26:22,080
Speaker 6: say timing played played a good part in our success

506
00:26:22,080 --> 00:26:24,359
Speaker 6: as well as long as with hard work creativity and

507
00:26:24,359 --> 00:26:28,679
Speaker 6: branding for sure. So people were yearning at the time

508
00:26:28,880 --> 00:26:32,520
Speaker 6: for a need. There was a large elephant in the

509
00:26:32,600 --> 00:26:36,919
Speaker 6: room that there were black women and young girls screaming

510
00:26:37,000 --> 00:26:41,679
Speaker 6: for I need representation, I need something that looks like me,

511
00:26:42,800 --> 00:26:44,960
Speaker 6: yearning for these things, and no one really was paying

512
00:26:45,000 --> 00:26:45,840
Speaker 6: attention to that.

513
00:26:46,440 --> 00:26:49,320
Speaker 2: There was not a space, and we created one. Right.

514
00:26:49,640 --> 00:26:51,920
Speaker 6: There was not there was, There was not and still

515
00:26:52,040 --> 00:26:56,080
Speaker 6: isn't a natural beauty festival dedicated to women of color.

516
00:26:56,160 --> 00:26:59,919
Speaker 6: It doesn't exist. We created that space. There wasn't a

517
00:27:00,040 --> 00:27:03,879
Speaker 6: events at that time catered for women of natural hair

518
00:27:03,960 --> 00:27:07,200
Speaker 6: with natural hair in twenty eleven when we started Curly

519
00:27:07,240 --> 00:27:09,600
Speaker 6: Girl Collective and we created that space. So it was

520
00:27:09,640 --> 00:27:14,760
Speaker 6: more just listening to our audience, hearing the need. Where

521
00:27:14,760 --> 00:27:18,080
Speaker 6: there's where there's a need, there's a market, right, So

522
00:27:18,520 --> 00:27:20,480
Speaker 6: we listened to that and push forward.

523
00:27:20,520 --> 00:27:23,359
Speaker 3: And we saw you said on the first event, you

524
00:27:23,440 --> 00:27:26,560
Speaker 3: had one sponsor say yes missus Jassic carrec up until

525
00:27:26,600 --> 00:27:28,760
Speaker 3: now this year's how many.

526
00:27:28,640 --> 00:27:32,679
Speaker 6: Sponsors we got maybe thirty five or forty, thirty.

527
00:27:32,400 --> 00:27:35,600
Speaker 3: Five or forty. So at this point the sponsorships just

528
00:27:35,600 --> 00:27:37,480
Speaker 3: coming in and you guys have to figure out who

529
00:27:37,560 --> 00:27:40,120
Speaker 3: matches the brand or how do you what's the process

530
00:27:40,119 --> 00:27:43,000
Speaker 3: of getting sponsors and saying yes, this matches with our

531
00:27:43,080 --> 00:27:45,240
Speaker 3: vision and I'm not sure that this matches.

532
00:27:46,400 --> 00:27:51,440
Speaker 6: So Gia is the sponsorship director on our team as well,

533
00:27:52,000 --> 00:27:57,280
Speaker 6: and we put time into creating packages and decks and

534
00:27:57,280 --> 00:28:00,720
Speaker 6: put that together to identify what our our worth is

535
00:28:00,760 --> 00:28:03,000
Speaker 6: and we actively reach out to brands.

536
00:28:03,040 --> 00:28:04,400
Speaker 2: Still it is a.

537
00:28:04,280 --> 00:28:08,920
Speaker 6: Little easier easier with quotes to get brands to pay

538
00:28:08,960 --> 00:28:12,040
Speaker 6: attention to us now because of our history, but we

539
00:28:12,160 --> 00:28:16,840
Speaker 6: still actively outreach to brands, whether and you, and we're

540
00:28:16,880 --> 00:28:22,800
Speaker 6: moving trying to leave broaden the space, so our not

541
00:28:22,920 --> 00:28:27,560
Speaker 6: just beauty brands, moving into trying to get telecommunication brands, right,

542
00:28:27,960 --> 00:28:33,160
Speaker 6: alcohol brands, transportation, all of these things, all of these

543
00:28:33,160 --> 00:28:37,000
Speaker 6: different industries, and it's sometimes it's starting from scratch right start,

544
00:28:37,440 --> 00:28:40,600
Speaker 6: is having to believe in what you provide. Putting a

545
00:28:40,680 --> 00:28:44,479
Speaker 6: package together that makes sense and how you can and

546
00:28:44,720 --> 00:28:47,000
Speaker 6: do your research, how you can provide value to these

547
00:28:47,000 --> 00:28:48,640
Speaker 6: sponsors and pitching to them.

548
00:28:48,920 --> 00:28:50,920
Speaker 4: So you mentioned it DAK, right, because a lot of

549
00:28:51,000 --> 00:28:53,880
Speaker 4: times people don't know. We actually recently found out what

550
00:28:53,880 --> 00:28:55,520
Speaker 4: the DAK was. We didn't know what the dark was, right.

551
00:28:55,600 --> 00:28:58,080
Speaker 4: So DAK if anybody's not familiar, it's like a one

552
00:28:58,120 --> 00:29:00,800
Speaker 4: page or two page or it's just a it has

553
00:29:01,040 --> 00:29:04,080
Speaker 4: information like how many people come to your event and

554
00:29:04,240 --> 00:29:07,760
Speaker 4: the demographics of your event and stuff like that right

555
00:29:07,800 --> 00:29:12,280
Speaker 4: where you you present it to companies, and it's kind

556
00:29:12,280 --> 00:29:15,360
Speaker 4: of like a one page of like a resume, like

557
00:29:15,360 --> 00:29:15,960
Speaker 4: pretty much.

558
00:29:15,880 --> 00:29:18,480
Speaker 3: For you, that's a fair comparison. It's like a resume.

559
00:29:18,600 --> 00:29:19,360
Speaker 5: Yeah.

560
00:29:20,080 --> 00:29:22,920
Speaker 4: So but this is all stuff that a lot of

561
00:29:22,920 --> 00:29:25,440
Speaker 4: times you just learn on the fly. You don't know

562
00:29:25,480 --> 00:29:26,920
Speaker 4: how to do it right. So that's just one of

563
00:29:26,920 --> 00:29:28,280
Speaker 4: the things with our show. We weren't just trying to

564
00:29:28,320 --> 00:29:31,320
Speaker 4: educate people as much as possible because, like I said,

565
00:29:31,320 --> 00:29:33,080
Speaker 4: even us, we're still learning stuff as we go.

566
00:29:33,200 --> 00:29:33,440
Speaker 3: Right.

567
00:29:33,800 --> 00:29:37,840
Speaker 4: So you put together that right, which I just kind

568
00:29:37,840 --> 00:29:39,440
Speaker 4: of explained what it is. But you can google and

569
00:29:39,520 --> 00:29:42,040
Speaker 4: kind of get templates on how to make a deck.

570
00:29:43,400 --> 00:29:46,040
Speaker 4: What's the process of reaching out to a company, because

571
00:29:46,200 --> 00:29:49,360
Speaker 4: you can just eat randomly, email somebody or call somebody,

572
00:29:49,360 --> 00:29:51,480
Speaker 4: But like, how do you get in front of it?

573
00:29:51,600 --> 00:29:54,160
Speaker 4: It's hard, especially the larger companies. Right, how do you

574
00:29:54,240 --> 00:29:56,240
Speaker 4: break the gatekeepers and get in front of somebody that

575
00:29:56,280 --> 00:29:58,240
Speaker 4: can actually make a decision to sponsor your event?

576
00:29:58,320 --> 00:29:59,680
Speaker 5: Like, how what's the process?

577
00:29:59,680 --> 00:30:02,320
Speaker 6: So there's there's no cookie cut away to do it right,

578
00:30:02,360 --> 00:30:07,360
Speaker 6: It's a long process from just cold calls and cold

579
00:30:07,440 --> 00:30:11,760
Speaker 6: calls going into LinkedIn and finding people in that business

580
00:30:11,760 --> 00:30:15,200
Speaker 6: that you can speak to, networking, reaching out to your network.

581
00:30:15,200 --> 00:30:18,360
Speaker 6: There's no easy way to get in front of the

582
00:30:18,480 --> 00:30:21,400
Speaker 6: right person to be able to say yes or to

583
00:30:21,480 --> 00:30:24,240
Speaker 6: find interest in your brand. It is a process that

584
00:30:24,320 --> 00:30:26,440
Speaker 6: you have to massage. It took us years to get

585
00:30:26,440 --> 00:30:29,600
Speaker 6: a yes from Target. Target is one of our biggest brands.

586
00:30:30,040 --> 00:30:32,760
Speaker 6: It took us years to get a number of sponsors.

587
00:30:32,800 --> 00:30:35,360
Speaker 6: And sometimes it's just a process that you have to nurture,

588
00:30:35,520 --> 00:30:37,920
Speaker 6: and that is just reaching out to your network. And

589
00:30:38,400 --> 00:30:40,600
Speaker 6: a lot of it was cold calls. Honestly, a lot

590
00:30:40,600 --> 00:30:43,640
Speaker 6: of it was cold calls. And when you have the

591
00:30:43,800 --> 00:30:48,000
Speaker 6: right press and after the event, why social media is

592
00:30:48,040 --> 00:30:51,080
Speaker 6: so powerful and be able to put impressions and things

593
00:30:51,080 --> 00:30:53,720
Speaker 6: in your deck for the next year. People start to

594
00:30:53,720 --> 00:30:57,880
Speaker 6: pay attention. So sponsors that didn't pay attention before, now

595
00:30:57,920 --> 00:31:00,480
Speaker 6: we get a meeting. Once you get the meat, then

596
00:31:00,520 --> 00:31:03,840
Speaker 6: you can seal the deal. But sometimes it takes years.

597
00:31:03,840 --> 00:31:06,400
Speaker 6: Sometimes it takes two or three years for somebody to

598
00:31:06,560 --> 00:31:08,720
Speaker 6: say yes, yeah.

599
00:31:08,840 --> 00:31:09,280
Speaker 2: Period.

600
00:31:09,720 --> 00:31:12,120
Speaker 3: So y'all, y'all hit numbers that they couldn't ignore. Right,

601
00:31:12,160 --> 00:31:14,560
Speaker 3: you have thirty five thousand people in the park. We

602
00:31:14,640 --> 00:31:15,400
Speaker 3: have to pay attention.

603
00:31:15,520 --> 00:31:18,640
Speaker 6: These are qualified leads, right. These are people that are

604
00:31:18,720 --> 00:31:21,719
Speaker 6: not here to see a music brand. They're here because

605
00:31:21,760 --> 00:31:23,200
Speaker 6: they want to talk beauty.

606
00:31:23,280 --> 00:31:24,360
Speaker 2: That is your customer.

607
00:31:24,520 --> 00:31:28,640
Speaker 3: That's so incredible, Like there's no featured artists, Like, it's

608
00:31:28,720 --> 00:31:31,720
Speaker 3: y'all on stage. It's y'all in thirty five thousand people

609
00:31:32,120 --> 00:31:34,400
Speaker 3: and y'all getting busy up on stage. I want to

610
00:31:34,440 --> 00:31:37,000
Speaker 3: go back to something really quick, because I think people

611
00:31:37,120 --> 00:31:39,960
Speaker 3: kind of have a misconception about how these festivals work,

612
00:31:40,760 --> 00:31:42,680
Speaker 3: the amount of time you have to put in right,

613
00:31:42,720 --> 00:31:45,440
Speaker 3: so you're not just thinking of in May, hey we're

614
00:31:45,440 --> 00:31:47,520
Speaker 3: going to do this festival. Right, Like I kind of

615
00:31:47,560 --> 00:31:49,240
Speaker 3: we got it behind the scenes. We said, like how

616
00:31:49,240 --> 00:31:51,440
Speaker 3: long does this thing take? And you were like a year,

617
00:31:51,560 --> 00:31:54,320
Speaker 3: a year, a year. It's like literally when one's over,

618
00:31:54,720 --> 00:31:55,640
Speaker 3: you're preparing for the next.

619
00:31:55,720 --> 00:31:59,800
Speaker 6: Absolutely, yeah, when one is over, maybe there's a couple

620
00:31:59,840 --> 00:32:05,160
Speaker 6: of weeks. But even even in that those couple of weeks,

621
00:32:05,160 --> 00:32:07,880
Speaker 6: we're still doing a lot of follow up from the

622
00:32:08,320 --> 00:32:10,840
Speaker 6: year prior, from the festival that was a week ago.

623
00:32:11,240 --> 00:32:14,120
Speaker 6: So it literally takes a year. There are months that

624
00:32:14,640 --> 00:32:19,120
Speaker 6: really start to pick up. And I would say I

625
00:32:19,120 --> 00:32:20,600
Speaker 6: would be yeah, I would be lying for I said

626
00:32:20,600 --> 00:32:23,440
Speaker 6: anything less than a year. It's that it took to

627
00:32:23,560 --> 00:32:26,600
Speaker 6: really from beginning to end to flesh out at full festival.

628
00:32:26,960 --> 00:32:29,560
Speaker 4: Another thing I wanted to ask in regards to marketing

629
00:32:30,240 --> 00:32:32,320
Speaker 4: and getting sponsorships, you said you had mentioned that you

630
00:32:32,440 --> 00:32:35,120
Speaker 4: reached out to the press, right, so do you have

631
00:32:35,160 --> 00:32:37,160
Speaker 4: a PR firm that you work with or like what's

632
00:32:37,160 --> 00:32:40,320
Speaker 4: the processidentther thing that we're learning about as well, like

633
00:32:40,360 --> 00:32:42,640
Speaker 4: how do you what's the process of reaching out to press?

634
00:32:42,920 --> 00:32:45,360
Speaker 4: How do you determine which press you should reach out to?

635
00:32:45,520 --> 00:32:46,800
Speaker 4: Like what's that process?

636
00:32:47,000 --> 00:32:49,000
Speaker 2: So we don't have a PR firm.

637
00:32:49,120 --> 00:32:51,560
Speaker 6: We do everything a lot of I say ninety percent

638
00:32:51,600 --> 00:32:57,480
Speaker 6: of everything ourselves. And Shariz who was as one of

639
00:32:57,520 --> 00:33:02,440
Speaker 6: the members as well. Who's house is pr We would

640
00:33:02,480 --> 00:33:07,280
Speaker 6: do anything from press releases, paying for that right, reaching

641
00:33:07,320 --> 00:33:10,560
Speaker 6: out cold to and and creating. You have to create

642
00:33:11,080 --> 00:33:13,800
Speaker 6: the story for them. Press is looking for content, but

643
00:33:13,880 --> 00:33:16,080
Speaker 6: you have to make yourself feel attractive to them and

644
00:33:16,640 --> 00:33:20,000
Speaker 6: do your research. If if let's say Blavity for the

645
00:33:20,080 --> 00:33:25,960
Speaker 6: last time they covered natural hair, and you find what

646
00:33:26,120 --> 00:33:31,080
Speaker 6: they're interested in, find a way to to transform your

647
00:33:31,120 --> 00:33:33,680
Speaker 6: story in a way that's attractive to them. So we

648
00:33:33,760 --> 00:33:37,400
Speaker 6: had a good article with Forbes and they were attracted

649
00:33:37,440 --> 00:33:40,080
Speaker 6: to us because of they wanted to learn more about

650
00:33:40,120 --> 00:33:42,120
Speaker 6: the story and the business behind it.

651
00:33:42,240 --> 00:33:42,400
Speaker 7: Right.

652
00:33:43,480 --> 00:33:46,600
Speaker 6: Yeah, the Forbes article, the business behind and the growth, right,

653
00:33:46,680 --> 00:33:50,080
Speaker 6: But we wanted certain press we want to get unless

654
00:33:50,120 --> 00:33:52,640
Speaker 6: they said yes to a story that they felt was

655
00:33:52,840 --> 00:33:58,120
Speaker 6: attractive and related to their audience. So it depends. Huffington

656
00:33:58,200 --> 00:34:02,320
Speaker 6: Post came and covered the event. Uh, it's great that

657
00:34:02,360 --> 00:34:06,240
Speaker 6: we're the largest and you know natural Beauty Festival.

658
00:34:06,320 --> 00:34:07,760
Speaker 2: That's a pitch that we can use.

659
00:34:07,840 --> 00:34:10,480
Speaker 6: You know, you guys have a great podcast, you know,

660
00:34:10,600 --> 00:34:15,279
Speaker 6: the top podcast right now so in business, so that's

661
00:34:15,360 --> 00:34:17,920
Speaker 6: that's something that people are interested in. So it's really

662
00:34:18,000 --> 00:34:22,200
Speaker 6: just finding out what is going to be attractive to

663
00:34:22,960 --> 00:34:26,400
Speaker 6: that specific press. Line it up, create that pitch and

664
00:34:26,480 --> 00:34:28,200
Speaker 6: send it to them and they will pick it up.

665
00:34:28,640 --> 00:34:30,360
Speaker 6: Not every time you would get a lot of notes.

666
00:34:30,400 --> 00:34:32,239
Speaker 6: You may get a yes, we get we got a

667
00:34:32,239 --> 00:34:34,600
Speaker 6: few yeses, and as you get more yeses, the more

668
00:34:34,680 --> 00:34:35,600
Speaker 6: yeses are gonna come.

669
00:34:36,239 --> 00:34:39,120
Speaker 4: So you actually make you write an article and send

670
00:34:39,120 --> 00:34:41,400
Speaker 4: it to them like the articles already written or the

671
00:34:41,440 --> 00:34:42,879
Speaker 4: format of the articles already written.

672
00:34:42,880 --> 00:34:46,440
Speaker 6: It's more like a pitch that so we'll put like

673
00:34:48,960 --> 00:34:52,520
Speaker 6: there's a decon of pitch. Sure, but it's it's not

674
00:34:52,600 --> 00:34:55,239
Speaker 6: a formal deck. It's it's an informal deck. And you

675
00:34:55,320 --> 00:34:58,520
Speaker 6: have a conversation. I want to pitch this idea to you.

676
00:34:59,280 --> 00:35:01,440
Speaker 6: I want to pitch this idea and this is the

677
00:35:01,640 --> 00:35:04,760
Speaker 6: this is the spin on it. This is the largest

678
00:35:04,800 --> 00:35:09,440
Speaker 6: festival in the world run by five black women.

679
00:35:09,680 --> 00:35:10,560
Speaker 2: You need to have this.

680
00:35:10,719 --> 00:35:13,680
Speaker 6: Okay, I'm interested, tell me more right. Then you have

681
00:35:13,719 --> 00:35:16,839
Speaker 6: a conversation about Okay, this is what we can do.

682
00:35:17,160 --> 00:35:18,880
Speaker 2: They want to work with you as long as it

683
00:35:18,920 --> 00:35:20,319
Speaker 2: makes sense to them.

684
00:35:20,040 --> 00:35:22,640
Speaker 6: But you have to get that door open. So for

685
00:35:22,840 --> 00:35:27,040
Speaker 6: for if there is a media avenue that tends to

686
00:35:27,239 --> 00:35:32,000
Speaker 6: like great true stories or stories about women or stories

687
00:35:32,040 --> 00:35:36,399
Speaker 6: about you know, you know, overnight successes, whatever the case

688
00:35:36,480 --> 00:35:39,919
Speaker 6: may be. That is where you need to to reach

689
00:35:40,000 --> 00:35:43,279
Speaker 6: out cold sometimes and say I have a story for

690
00:35:43,320 --> 00:35:46,280
Speaker 6: you that I would like for you to run and

691
00:35:46,280 --> 00:35:48,279
Speaker 6: and more often than not, if they're interested.

692
00:35:50,360 --> 00:35:52,879
Speaker 4: That's dope. Now's a lot of gyms right there. Use

693
00:35:52,920 --> 00:35:55,080
Speaker 4: for information, that's the thing we try to giveing on podcasts.

694
00:35:55,120 --> 00:35:57,640
Speaker 4: Use for information that people can use. In a lot

695
00:35:57,680 --> 00:35:59,440
Speaker 4: of times people just don't know, Like you don't know

696
00:35:59,480 --> 00:36:01,279
Speaker 4: what you don't know? Right, That's what Cole. I'll ask

697
00:36:01,360 --> 00:36:03,480
Speaker 4: guests like you don't know, you don't even know the questions.

698
00:36:03,280 --> 00:36:06,520
Speaker 3: Actually to get the answers exactly.

699
00:36:06,719 --> 00:36:09,439
Speaker 4: It's so much misinformation and just not not a lack

700
00:36:09,480 --> 00:36:12,640
Speaker 4: of information that people So yeah, we thank you for that.

701
00:36:12,760 --> 00:36:17,279
Speaker 4: So all right, okay, moving towards the festival, right, So

702
00:36:17,320 --> 00:36:19,359
Speaker 4: these festivals cost a lot of money to put on,

703
00:36:19,440 --> 00:36:22,040
Speaker 4: Like roughly ballpark figure, like how much would a festival

704
00:36:22,080 --> 00:36:25,359
Speaker 4: like at this point in your development, how much would

705
00:36:25,400 --> 00:36:26,520
Speaker 4: that cost?

706
00:36:28,520 --> 00:36:32,800
Speaker 6: Can easily cost a million dollars to throw the festival. Yeah,

707
00:36:32,920 --> 00:36:35,200
Speaker 6: between a half a million and a million dollars it

708
00:36:35,239 --> 00:36:36,640
Speaker 6: probably takes to throw a festival.

709
00:36:36,800 --> 00:36:40,040
Speaker 3: So you guys have thirty five thousand last year. I'm

710
00:36:40,080 --> 00:36:43,960
Speaker 3: assuming right this year, you probably would be expecting more.

711
00:36:44,719 --> 00:36:44,919
Speaker 4: Right.

712
00:36:45,080 --> 00:36:47,120
Speaker 3: Is that the why we the venue has changed from

713
00:36:47,120 --> 00:36:48,320
Speaker 3: a park to Randoms Island.

714
00:36:48,920 --> 00:36:50,600
Speaker 6: There were a number of factors of why we changed

715
00:36:50,600 --> 00:36:55,000
Speaker 6: to Randoms Island. Mostly it was our surrounding safety. We

716
00:36:55,080 --> 00:36:58,080
Speaker 6: kind of outgrew the space and Prospect Park and we

717
00:36:58,160 --> 00:37:01,400
Speaker 6: wanted to create a save space where we can control

718
00:37:01,480 --> 00:37:04,080
Speaker 6: the number of attendees that come in.

719
00:37:04,719 --> 00:37:06,840
Speaker 2: There were their young children there.

720
00:37:07,040 --> 00:37:08,400
Speaker 3: I don't want that to go over their heads. You

721
00:37:08,440 --> 00:37:10,040
Speaker 3: outgrew thirty five thousand.

722
00:37:10,360 --> 00:37:11,280
Speaker 2: Yeah, we outgrew.

723
00:37:11,760 --> 00:37:14,000
Speaker 6: We outgrew the space that we were in a Prospect

724
00:37:14,040 --> 00:37:16,520
Speaker 6: Park for sure, and so we had to find a

725
00:37:16,560 --> 00:37:18,680
Speaker 6: space that would accommodate everyone safely.

726
00:37:18,840 --> 00:37:22,040
Speaker 5: Okay, So all right, so it costs let's say a million.

727
00:37:22,960 --> 00:37:25,319
Speaker 4: So what's the process of Like what how do you

728
00:37:25,520 --> 00:37:28,680
Speaker 4: raise enough money to cover that? Because obviously I would

729
00:37:28,680 --> 00:37:32,680
Speaker 4: assume you have to like pay in stages, or you

730
00:37:32,719 --> 00:37:33,920
Speaker 4: pay all up front, or you.

731
00:37:33,880 --> 00:37:35,560
Speaker 2: Pay like no, you pay in stages.

732
00:37:35,640 --> 00:37:36,320
Speaker 5: Like what's the cost?

733
00:37:36,320 --> 00:37:39,080
Speaker 4: What's like, So, what's some of the costs that's involved

734
00:37:39,400 --> 00:37:40,440
Speaker 4: in running a festival?

735
00:37:40,560 --> 00:37:44,839
Speaker 6: You have securities, you have permit fees, you have security,

736
00:37:45,719 --> 00:37:48,560
Speaker 6: you have the venue space, you have all of the

737
00:37:48,600 --> 00:37:53,439
Speaker 6: requirements that are dictated by the State of New York,

738
00:37:54,960 --> 00:37:57,160
Speaker 6: from the number of porter partties that you have to

739
00:37:57,239 --> 00:37:59,799
Speaker 6: have down to the number of fireguards you have. These

740
00:37:59,800 --> 00:38:02,280
Speaker 6: are big ticket items that add up, and every single

741
00:38:02,360 --> 00:38:05,520
Speaker 6: thing in a space like a park, you have to

742
00:38:05,560 --> 00:38:09,080
Speaker 6: pay for e Nothing comes there but grass, so you

743
00:38:09,160 --> 00:38:14,040
Speaker 6: have to bring your electricity right down to the every signage,

744
00:38:14,120 --> 00:38:17,840
Speaker 6: every banner that goes up. Yeah, pretty much everything.

745
00:38:18,560 --> 00:38:21,480
Speaker 2: Staff t shirts for the staff.

746
00:38:21,640 --> 00:38:28,560
Speaker 6: You know, meals everything. It's just stages, sound, and there

747
00:38:28,600 --> 00:38:31,399
Speaker 6: are permits. There's a long list of permits to have

748
00:38:32,080 --> 00:38:34,120
Speaker 6: in in Prospect Park and as you get bigger, those

749
00:38:34,160 --> 00:38:35,359
Speaker 6: permits get bigger as well.

750
00:38:36,560 --> 00:38:38,960
Speaker 3: Earners. What's up? You ever walk into a small business

751
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Speaker 3: and everything just works like the checkout is fast, their

752
00:38:42,280 --> 00:38:46,040
Speaker 3: seats are digital, tipping is a breeze, and you're out

753
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754
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755
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756
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757
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758
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763
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764
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766
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768
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769
00:39:45,040 --> 00:39:47,279
Speaker 3: This episode is brought to you by P and C Bank.

770
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771
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777
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780
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781
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Speaker 7: Coach, the energy out there felt different. What changed for

782
00:40:30,120 --> 00:40:30,720
Speaker 7: the team today?

783
00:40:30,800 --> 00:40:32,960
Speaker 3: It was the new game day scratches from the California

784
00:40:33,000 --> 00:40:36,399
Speaker 3: Lottery players everything. Those games sent the team's energy through

785
00:40:36,400 --> 00:40:36,759
Speaker 3: the roof.

786
00:40:36,840 --> 00:40:38,799
Speaker 7: Are you saying it was the off field play that

787
00:40:38,840 --> 00:40:40,000
Speaker 7: made the difference on the field.

788
00:40:40,080 --> 00:40:42,799
Speaker 2: Hey, little play makes your day, and today it made

789
00:40:42,840 --> 00:40:43,240
Speaker 2: the game.

790
00:40:43,719 --> 00:40:46,279
Speaker 7: That's all for now, Coach, one more question play than

791
00:40:46,320 --> 00:40:49,040
Speaker 7: new Los Angeles Chargers, San Francisco forty nine ers and

792
00:40:49,080 --> 00:40:52,360
Speaker 7: Los Angeles Rams scratchers from the California Lottery. A little

793
00:40:52,400 --> 00:40:55,600
Speaker 7: play can make your day. Peaceply responsibly must be eighteen

794
00:40:55,640 --> 00:40:58,200
Speaker 7: years or older to purchase plate or claim.

795
00:40:58,280 --> 00:40:59,239
Speaker 3: This is why it takes a year.

796
00:41:00,520 --> 00:41:02,879
Speaker 4: So you're doing this in stages, like you're not doing

797
00:41:02,880 --> 00:41:05,160
Speaker 4: it all in one month, obviously, like you might do Okay,

798
00:41:05,200 --> 00:41:08,160
Speaker 4: we're gonna do the lightning, We're gonna lighting we're gonna

799
00:41:08,239 --> 00:41:10,319
Speaker 4: do the porter parties, we're gonna do all that.

800
00:41:10,360 --> 00:41:11,760
Speaker 5: And it's like a stage.

801
00:41:11,920 --> 00:41:14,560
Speaker 6: Yeah, for most things like rentals and we have a

802
00:41:14,600 --> 00:41:18,160
Speaker 6: lot of tents and stuff like that. We put a

803
00:41:18,239 --> 00:41:20,640
Speaker 6: deposit down and we pay as we go. Yeah, it's

804
00:41:20,640 --> 00:41:24,799
Speaker 6: not a one time thing. And sometimes sometimes the checks

805
00:41:24,800 --> 00:41:26,920
Speaker 6: don't come in at the same time that your bills

806
00:41:26,960 --> 00:41:29,600
Speaker 6: go out. And that's a real concern, right, That's a

807
00:41:29,640 --> 00:41:32,759
Speaker 6: real concern that that that we have to prepare for

808
00:41:33,000 --> 00:41:36,919
Speaker 6: when we are trying to figure out what to pay

809
00:41:37,000 --> 00:41:40,560
Speaker 6: next or and and and it goes down to the

810
00:41:40,560 --> 00:41:44,239
Speaker 6: pricing that we set for our ticket prices, our sponsors,

811
00:41:44,280 --> 00:41:46,239
Speaker 6: and all these things come into play.

812
00:41:47,480 --> 00:41:49,000
Speaker 2: When when we make these decisions.

813
00:41:49,040 --> 00:41:51,880
Speaker 3: So you said that three of the girls the founders

814
00:41:52,000 --> 00:41:55,560
Speaker 3: have backgrounds and advertising and marketing. You're in it. Does

815
00:41:55,719 --> 00:41:58,560
Speaker 3: anybody have a background in finance? Like, are y'all just

816
00:41:58,560 --> 00:41:59,560
Speaker 3: figuring this out as you go?

817
00:41:59,800 --> 00:42:00,399
Speaker 2: You know what?

818
00:42:01,280 --> 00:42:01,360
Speaker 8: No?

819
00:42:01,800 --> 00:42:05,680
Speaker 2: And I am the finance person. Yeah, I do the book.

820
00:42:06,680 --> 00:42:10,359
Speaker 6: So I've always I had a conversation with some young

821
00:42:10,400 --> 00:42:13,319
Speaker 6: girls the other day and they struggled with one thing

822
00:42:13,320 --> 00:42:15,719
Speaker 6: that they struggled with was trying to figure out what

823
00:42:15,760 --> 00:42:19,719
Speaker 6: they were what they can do their role. And what

824
00:42:19,880 --> 00:42:24,120
Speaker 6: I told them was find out what exactly you're good

825
00:42:24,160 --> 00:42:25,360
Speaker 6: at and lean into that.

826
00:42:25,680 --> 00:42:28,200
Speaker 2: Right. So I've always just been good in numbers.

827
00:42:28,200 --> 00:42:31,080
Speaker 6: I've always been good with logistics, and the role came

828
00:42:31,120 --> 00:42:34,760
Speaker 6: to me and where I felt the need in Curly

829
00:42:34,800 --> 00:42:38,520
Speaker 6: Girl Collected. I didn't come into here being an accountant,

830
00:42:38,840 --> 00:42:41,840
Speaker 6: but I was the best with the numbers and figuring

831
00:42:41,880 --> 00:42:43,839
Speaker 6: out the logistics and the permits and all of those

832
00:42:43,840 --> 00:42:47,839
Speaker 6: things were my wheelhouse. That's what I do as good operations. Yeah,

833
00:42:47,960 --> 00:42:49,080
Speaker 6: direct the operations.

834
00:42:49,120 --> 00:42:51,360
Speaker 4: So let me ask you this, what's the revenue model?

835
00:42:51,440 --> 00:42:54,200
Speaker 4: Because we're never going to apologize for making money in business.

836
00:42:54,200 --> 00:42:55,759
Speaker 4: That's what we're in business for, right. We want to

837
00:42:55,800 --> 00:42:58,560
Speaker 4: support all kinds of businesses, but especially black business. But

838
00:42:58,920 --> 00:43:01,560
Speaker 4: people they're looking at the festival like, okay, a million dollars,

839
00:43:01,600 --> 00:43:02,759
Speaker 4: that's a lot of money.

840
00:43:02,520 --> 00:43:05,480
Speaker 5: That it goes out. How is it profitable?

841
00:43:05,480 --> 00:43:07,600
Speaker 4: Like, what's the revenue model as far as to make

842
00:43:07,680 --> 00:43:10,400
Speaker 4: money from a festival just in general? Festival in general.

843
00:43:10,880 --> 00:43:15,279
Speaker 6: It's not a complex revenue model, but we make you know,

844
00:43:15,320 --> 00:43:19,000
Speaker 6: this is the first year that we are have a

845
00:43:19,000 --> 00:43:22,160
Speaker 6: fully ticketed event. So some of the revenue comes from

846
00:43:22,200 --> 00:43:25,160
Speaker 6: ticket sales and a large portion of the revenue comes

847
00:43:25,160 --> 00:43:30,160
Speaker 6: from sponsors. So it yeah, it is a very expensive event.

848
00:43:30,360 --> 00:43:33,840
Speaker 6: So being mindful of our costs is something that we

849
00:43:33,920 --> 00:43:35,280
Speaker 6: have to do on a daily basis.

850
00:43:35,320 --> 00:43:38,200
Speaker 2: That's me, that's my role. I'm saying no all day.

851
00:43:38,320 --> 00:43:41,200
Speaker 6: We can have a million and one beautiful things at

852
00:43:41,200 --> 00:43:44,239
Speaker 6: the event, but everything costs money and it you know,

853
00:43:44,320 --> 00:43:46,480
Speaker 6: so we have to be able to put make sure

854
00:43:46,520 --> 00:43:48,520
Speaker 6: that we put ourselves in the position that we're not

855
00:43:49,120 --> 00:43:51,759
Speaker 6: at a loss. And that is something that would be

856
00:43:51,880 --> 00:43:54,759
Speaker 6: you know, my responsibility in my role to make sure

857
00:43:54,800 --> 00:43:58,160
Speaker 6: that we we are in the in the black.

858
00:43:58,800 --> 00:44:02,520
Speaker 3: So this is really quick, Like so I'm hearing this

859
00:44:02,680 --> 00:44:04,319
Speaker 3: like this has taking a year to do, right, and

860
00:44:04,400 --> 00:44:08,840
Speaker 3: you're the operations directive for a Curly Girl collective, But

861
00:44:09,600 --> 00:44:11,920
Speaker 3: this isn't like are you doing this full time or

862
00:44:11,960 --> 00:44:13,840
Speaker 3: because I know you do a lot of things outside

863
00:44:13,840 --> 00:44:16,600
Speaker 3: of this, right, and people always they ask like, oh,

864
00:44:16,640 --> 00:44:18,160
Speaker 3: how do you have time to do this? How you

865
00:44:18,200 --> 00:44:19,799
Speaker 3: have time to do that? Like you're running a full

866
00:44:19,800 --> 00:44:22,560
Speaker 3: flag festival and you have another career and I always

867
00:44:22,600 --> 00:44:23,720
Speaker 3: see you doing community service.

868
00:44:23,760 --> 00:44:28,440
Speaker 6: It's like it's very difficult. Hopefully this year it will

869
00:44:28,520 --> 00:44:31,799
Speaker 6: be my full time. We're moving towards that. We have

870
00:44:31,880 --> 00:44:35,800
Speaker 6: one member that has made that jump, and so we're

871
00:44:35,880 --> 00:44:37,799
Speaker 6: moving towards that it's five of us, so it's not

872
00:44:37,840 --> 00:44:40,680
Speaker 6: as easy to be able to say that we can support,

873
00:44:40,760 --> 00:44:44,080
Speaker 6: but we're that's what we're scaling for. That's what We'll

874
00:44:44,120 --> 00:44:49,200
Speaker 6: have another curl Fest in Atlanta. We're trying to make

875
00:44:49,600 --> 00:44:53,239
Speaker 6: the event more of a weekend or a week long

876
00:44:53,320 --> 00:44:55,880
Speaker 6: experience I supposed to one day. So we have a

877
00:44:55,880 --> 00:44:58,439
Speaker 6: couple of events surrounding curl Fest this year as well.

878
00:44:58,520 --> 00:44:59,840
Speaker 3: Yeah, there's a Sunday.

879
00:45:00,120 --> 00:45:01,080
Speaker 2: Sunday Scape Party.

880
00:45:01,239 --> 00:45:01,439
Speaker 7: Yep.

881
00:45:01,920 --> 00:45:05,040
Speaker 6: We're exploring a couple of different other revenue streams as

882
00:45:05,080 --> 00:45:10,040
Speaker 6: well from all of our merchandising, food and beverage and

883
00:45:10,040 --> 00:45:13,279
Speaker 6: all sorts of things that we haven't really put a

884
00:45:13,320 --> 00:45:16,720
Speaker 6: lot of energy into that we're that we are moving

885
00:45:16,760 --> 00:45:19,600
Speaker 6: towards as well. So it is it is a lot.

886
00:45:19,920 --> 00:45:23,560
Speaker 6: It is not easy to have another full time job

887
00:45:23,680 --> 00:45:26,799
Speaker 6: and try to create and run two festivals.

888
00:45:26,880 --> 00:45:27,800
Speaker 2: It is a stretch.

889
00:45:28,640 --> 00:45:31,120
Speaker 6: If I were to say, if I were to give

890
00:45:31,120 --> 00:45:35,400
Speaker 6: advice to anybody, it would be to know when.

891
00:45:35,200 --> 00:45:37,399
Speaker 2: You it's okay to ask for help.

892
00:45:37,520 --> 00:45:39,920
Speaker 6: We have been doing this on our own for a

893
00:45:39,960 --> 00:45:43,560
Speaker 6: long time, and so much that we get to a

894
00:45:43,600 --> 00:45:47,480
Speaker 6: place every single year that everybody stretched beyond you know,

895
00:45:47,640 --> 00:45:49,359
Speaker 6: we do a lot of people and would look at

896
00:45:49,360 --> 00:45:52,360
Speaker 6: Crowfest and think there's a big corporation behind it, and

897
00:45:52,480 --> 00:45:54,160
Speaker 6: it was for a long time. It was the five

898
00:45:54,239 --> 00:45:57,160
Speaker 6: of us, you know, climbing up on ladders, handing the

899
00:45:57,200 --> 00:46:00,080
Speaker 6: band as ourselves running to and we still do like

900
00:46:00,160 --> 00:46:02,840
Speaker 6: ninety percent of those things now, but we have a

901
00:46:02,840 --> 00:46:05,839
Speaker 6: production company that helps us with our grounds work because

902
00:46:05,840 --> 00:46:08,480
Speaker 6: it's bigger than us. It's bigger than the five of

903
00:46:08,560 --> 00:46:12,360
Speaker 6: us now. So it is a process and we're moving

904
00:46:12,480 --> 00:46:14,880
Speaker 6: to that that transition to make sure that this is

905
00:46:14,920 --> 00:46:17,239
Speaker 6: a sustainable thing, that we're here and it's not a

906
00:46:17,280 --> 00:46:20,120
Speaker 6: one day fluke this we're here to stay.

907
00:46:20,160 --> 00:46:20,600
Speaker 2: We have a.

908
00:46:20,560 --> 00:46:25,520
Speaker 6: Sustainable product and doing research and trying to get more

909
00:46:25,640 --> 00:46:28,000
Speaker 6: revenue streams in so we can make this our full

910
00:46:28,040 --> 00:46:30,040
Speaker 6: time and only thing and nurture it like.

911
00:46:30,000 --> 00:46:30,319
Speaker 3: We need to.

912
00:46:30,360 --> 00:46:32,160
Speaker 4: Yeah, ot know where So all right, so yeah, so

913
00:46:32,239 --> 00:46:34,640
Speaker 4: the next segment we're going to talk about scaling, because

914
00:46:34,719 --> 00:46:36,440
Speaker 4: that's the that's the next level evolution.

915
00:46:37,400 --> 00:46:37,879
Speaker 5: All right.

916
00:46:37,960 --> 00:46:39,520
Speaker 4: So now in the last part, we want to talk

917
00:46:39,560 --> 00:46:44,000
Speaker 4: about scaling because you've established a very strong brand and

918
00:46:44,040 --> 00:46:47,919
Speaker 4: you've done events in New York, but now you're taking

919
00:46:47,960 --> 00:46:50,719
Speaker 4: the show on the road, right, But before before, before

920
00:46:50,880 --> 00:46:53,839
Speaker 4: I had to just a random question knock on ward.

921
00:46:53,840 --> 00:46:56,000
Speaker 4: Hopefully this never happens. I don't know if it has

922
00:46:56,040 --> 00:46:57,719
Speaker 4: happened to you. But in business, we always prepare for

923
00:46:57,800 --> 00:46:59,759
Speaker 4: the worst possible case scenario. So you spend a million

924
00:46:59,800 --> 00:47:00,880
Speaker 4: dollars was on a festival.

925
00:47:01,600 --> 00:47:06,320
Speaker 3: If it rains, it's.

926
00:47:06,239 --> 00:47:09,920
Speaker 6: Rain shine event, And yeah, we it's it is the

927
00:47:10,040 --> 00:47:14,240
Speaker 6: nature of having an outdoor event and something that we

928
00:47:14,239 --> 00:47:17,800
Speaker 6: we worry about and we loose sleep about and hasn't happened.

929
00:47:19,040 --> 00:47:23,640
Speaker 6: One year, it did happen, and we were somehow we're

930
00:47:23,680 --> 00:47:25,920
Speaker 6: able to change the date to a later date and

931
00:47:25,960 --> 00:47:29,040
Speaker 6: it actually didn't rain that day, So that happened maybe

932
00:47:29,040 --> 00:47:31,160
Speaker 6: three years ago. But there, Yeah, there are a lot

933
00:47:31,200 --> 00:47:32,040
Speaker 6: of horror stories that we.

934
00:47:32,040 --> 00:47:32,960
Speaker 2: Don't want to think about.

935
00:47:33,120 --> 00:47:35,960
Speaker 6: Like you know, Governor's Ball just recently had to cancel

936
00:47:36,040 --> 00:47:38,800
Speaker 6: their Sunday because of lightning and evacuate everybody.

937
00:47:38,880 --> 00:47:41,880
Speaker 5: So and there's no refund for that. No, it's just

938
00:47:41,920 --> 00:47:42,359
Speaker 5: you're done.

939
00:47:42,920 --> 00:47:43,359
Speaker 2: You're done.

940
00:47:43,440 --> 00:47:46,200
Speaker 6: You have you can get certain some refund for certain things.

941
00:47:46,280 --> 00:47:48,000
Speaker 6: If you have cancelation insurance.

942
00:47:48,160 --> 00:47:50,160
Speaker 4: Would you sell tickets and then you got sponsors they

943
00:47:50,200 --> 00:47:52,239
Speaker 4: already paid too, So it's not that bad.

944
00:47:52,280 --> 00:47:54,319
Speaker 2: I guess it's bad. Yeah.

945
00:47:54,840 --> 00:47:56,400
Speaker 4: I mean, as far as from a money standpoint, you

946
00:47:56,400 --> 00:47:58,839
Speaker 4: don't lose that much money. Could you already the day

947
00:47:58,840 --> 00:48:00,600
Speaker 4: of the event, you already probably made your.

948
00:48:00,440 --> 00:48:03,399
Speaker 6: Money, right, But if you had to cancel the event

949
00:48:03,440 --> 00:48:06,080
Speaker 6: do the lightning, that's a whole other situation. If the

950
00:48:06,120 --> 00:48:10,120
Speaker 6: event didn't even happen, because lightning is another thing. So

951
00:48:10,160 --> 00:48:12,480
Speaker 6: it rains, Okay, it's not the greatest experience.

952
00:48:13,239 --> 00:48:13,799
Speaker 2: You move on.

953
00:48:14,080 --> 00:48:16,719
Speaker 6: If it's lightning and the patrons can't come and the

954
00:48:16,920 --> 00:48:19,640
Speaker 6: event doesn't happen at all, that's a whole another bandwagon.

955
00:48:20,480 --> 00:48:22,200
Speaker 3: That's when you've got to get like cancelation insurance.

956
00:48:22,200 --> 00:48:25,360
Speaker 6: That's when you have to you should have cancelation insurance regardless,

957
00:48:25,520 --> 00:48:28,360
Speaker 6: and that's when you may be able to recoup some things.

958
00:48:30,280 --> 00:48:33,160
Speaker 6: You know, sponsors would probably want their money back or

959
00:48:33,200 --> 00:48:35,360
Speaker 6: some case, but you have to.

960
00:48:36,680 --> 00:48:38,280
Speaker 2: Yeah, that's where cancelations.

961
00:48:38,120 --> 00:48:39,439
Speaker 3: Cancelations, But that's not gonna happen.

962
00:48:41,040 --> 00:48:41,960
Speaker 5: What you have to prepare for.

963
00:48:42,160 --> 00:48:43,120
Speaker 3: You prepare for it.

964
00:48:43,520 --> 00:48:47,120
Speaker 4: Like I said, we prepare for everything. So cancelation insurance, Okay,

965
00:48:47,160 --> 00:48:49,879
Speaker 4: I wasn't aware of that. That's that's interesting. So they

966
00:48:49,880 --> 00:48:53,120
Speaker 4: have they have insurance for those kind of situations.

967
00:48:52,640 --> 00:48:55,680
Speaker 3: Exactly, and y'all knew that, like what all y'all learned

968
00:48:55,680 --> 00:48:56,160
Speaker 3: that on the.

969
00:48:56,120 --> 00:48:58,279
Speaker 6: Way we learned that, we learned that we didn't. Yeah,

970
00:48:58,280 --> 00:49:00,640
Speaker 6: we learned that within the last few years. Is actually

971
00:49:00,680 --> 00:49:03,080
Speaker 6: a lot of these things that we learned as as

972
00:49:03,080 --> 00:49:08,800
Speaker 6: the event grew, it became more from a small outdoor

973
00:49:08,840 --> 00:49:12,759
Speaker 6: picnic to actual festival with a whole another list of

974
00:49:13,160 --> 00:49:15,760
Speaker 6: logistical things that we didn't have to deal with before

975
00:49:16,719 --> 00:49:17,919
Speaker 6: that we have to deal with now.

976
00:49:18,160 --> 00:49:22,120
Speaker 3: All right, So the brand is scaling right New York

977
00:49:22,160 --> 00:49:23,960
Speaker 3: City is July twenty.

978
00:49:23,680 --> 00:49:26,120
Speaker 2: Seventh, July twenty seven.

979
00:49:26,160 --> 00:49:28,680
Speaker 3: Road taking it to the city of Atlanta.

980
00:49:28,320 --> 00:49:31,000
Speaker 6: To the city of Atlanta in the fall of this year.

981
00:49:31,600 --> 00:49:33,319
Speaker 6: We're very excited about it.

982
00:49:34,760 --> 00:49:35,680
Speaker 2: We made that jump.

983
00:49:35,719 --> 00:49:38,080
Speaker 6: We've been talking about it for a long time and

984
00:49:38,200 --> 00:49:42,200
Speaker 6: we're doing it. We are having an event on the

985
00:49:42,280 --> 00:49:45,160
Speaker 6: twenty eighth, right after curl Fest called.

986
00:49:45,040 --> 00:49:47,120
Speaker 5: Roller Set twenty eighth of July.

987
00:49:47,239 --> 00:49:49,880
Speaker 6: Twenty eighth of July that would be at the Lafrax

988
00:49:49,960 --> 00:49:52,080
Speaker 6: Center in Prospect Park in Brooklyn.

989
00:49:52,560 --> 00:49:53,919
Speaker 2: We're excited about that too.

990
00:49:54,840 --> 00:49:59,280
Speaker 6: So, yeah, we're scaling, We're we're we're putting our feelers

991
00:49:59,320 --> 00:50:03,560
Speaker 6: out there making sure that we have a place here

992
00:50:04,160 --> 00:50:05,480
Speaker 6: to stay, So that's.

993
00:50:05,280 --> 00:50:06,839
Speaker 5: What we're So how do you how do you know?

994
00:50:07,040 --> 00:50:09,359
Speaker 4: Like cause you said even internationally, you thinking about going

995
00:50:09,360 --> 00:50:11,520
Speaker 4: internationally tool, So like how do you test the market?

996
00:50:11,600 --> 00:50:13,440
Speaker 4: Like do you do small events first to see how

997
00:50:13,480 --> 00:50:17,319
Speaker 4: hot you are? Or you just jump in and just say, like,

998
00:50:17,360 --> 00:50:19,000
Speaker 4: how do you know? Obviously you see you see your

999
00:50:19,080 --> 00:50:21,200
Speaker 4: numbers like on Instagram or definitely can see your numbers.

1000
00:50:21,200 --> 00:50:23,319
Speaker 4: That's why we check our numbers. We know, like our

1001
00:50:23,320 --> 00:50:25,640
Speaker 4: biggest market is New York, our second business market, the

1002
00:50:25,880 --> 00:50:27,080
Speaker 4: biggest market is Atlanta.

1003
00:50:27,800 --> 00:50:30,040
Speaker 6: That's what you do too, Like, yeah, I would say

1004
00:50:30,960 --> 00:50:33,279
Speaker 6: proceed with some level of caution. You have to do

1005
00:50:33,320 --> 00:50:36,560
Speaker 6: a little bit of jumping into This year, we did

1006
00:50:36,600 --> 00:50:39,320
Speaker 6: an event, a small event in South Africa to test

1007
00:50:39,360 --> 00:50:40,279
Speaker 6: that market.

1008
00:50:39,960 --> 00:50:41,840
Speaker 3: And it was Afro and beats right, yep.

1009
00:50:41,719 --> 00:50:43,160
Speaker 2: Afro and Beads. It was great.

1010
00:50:43,440 --> 00:50:47,480
Speaker 6: It was a brunch series a few hundred people and

1011
00:50:48,120 --> 00:50:51,160
Speaker 6: attendees and it was great. So we're testing that market.

1012
00:50:51,200 --> 00:50:53,799
Speaker 6: Hopefully you'll see a cral Fest in South Africa soon.

1013
00:50:55,400 --> 00:50:57,799
Speaker 5: Yeah, So how did you do the South Africa thing?

1014
00:50:57,920 --> 00:51:02,839
Speaker 4: Like they knew Instagram and stuff like that, right, So

1015
00:51:03,000 --> 00:51:05,279
Speaker 4: you had people in South Africa already or we.

1016
00:51:05,280 --> 00:51:08,319
Speaker 6: Had people in South Africa. Tracy was living there for

1017
00:51:09,040 --> 00:51:12,840
Speaker 6: some time and people did know about curl fests in

1018
00:51:12,880 --> 00:51:14,840
Speaker 6: South Africa, so that was great and they wanted to

1019
00:51:14,880 --> 00:51:17,719
Speaker 6: work with us, and there was If you don't know,

1020
00:51:17,880 --> 00:51:22,120
Speaker 6: there's a lot of conversation and unrest around natural here

1021
00:51:22,160 --> 00:51:25,200
Speaker 6: in South Africa especially, there's a lot of laws right

1022
00:51:25,400 --> 00:51:28,000
Speaker 6: going on, the schools, all of that. So it's a

1023
00:51:28,000 --> 00:51:32,040
Speaker 6: hot topic and they need that and so we want

1024
00:51:32,080 --> 00:51:35,480
Speaker 6: to make it happen for you know, South Africa. Africa

1025
00:51:35,520 --> 00:51:38,840
Speaker 6: Punk is there and so we see the shifts as well,

1026
00:51:39,760 --> 00:51:41,000
Speaker 6: so we want to take advantage.

1027
00:51:41,040 --> 00:51:43,480
Speaker 3: You got people coming from all over the world to

1028
00:51:43,600 --> 00:51:45,920
Speaker 3: New York for the event, right, What are some countries

1029
00:51:45,960 --> 00:51:47,839
Speaker 3: that are represented.

1030
00:51:47,360 --> 00:51:48,640
Speaker 2: Out the curl Fest.

1031
00:51:48,760 --> 00:51:53,320
Speaker 6: We've had people from Brazil, from Ghana, from lots, from London,

1032
00:51:53,960 --> 00:51:58,160
Speaker 6: all across America. We have surveys that show, you know,

1033
00:51:59,560 --> 00:52:02,799
Speaker 6: where these our attendings are coming from. It surprises us

1034
00:52:02,840 --> 00:52:05,520
Speaker 6: every time that we see people are traveling, and it

1035
00:52:05,600 --> 00:52:10,040
Speaker 6: also lends to the to the fact that there's a

1036
00:52:10,120 --> 00:52:12,880
Speaker 6: need that exists. You know, there's nothing out there like that.

1037
00:52:13,840 --> 00:52:16,560
Speaker 6: People are coming just for the feeling. They're not coming

1038
00:52:16,640 --> 00:52:19,640
Speaker 6: to see a show. They're coming to feel what it

1039
00:52:19,680 --> 00:52:22,040
Speaker 6: feels like to be in a place where everyone around

1040
00:52:22,080 --> 00:52:26,399
Speaker 6: you looks like you and represented and celebrates you. And

1041
00:52:26,440 --> 00:52:28,680
Speaker 6: so that's where we like to make sure that we

1042
00:52:29,480 --> 00:52:31,640
Speaker 6: stick to and and and be authentic.

1043
00:52:31,960 --> 00:52:35,560
Speaker 4: So all right, So Atlanta, Atlanta is definitely happening. That's happening.

1044
00:52:35,640 --> 00:52:38,719
Speaker 5: It's happening where else where else are you are? Do

1045
00:52:38,719 --> 00:52:40,960
Speaker 5: you have any other ideas and you think about growing

1046
00:52:41,320 --> 00:52:41,640
Speaker 5: going to.

1047
00:52:41,800 --> 00:52:44,040
Speaker 6: Yeah, we'd like to do a crow fest in the Caribbean.

1048
00:52:44,840 --> 00:52:46,960
Speaker 6: We'd like to do there's a couple of low hanging

1049
00:52:47,000 --> 00:52:50,160
Speaker 6: through We love to do a curl fest in London

1050
00:52:51,840 --> 00:52:54,560
Speaker 6: and a curl fest in Africa could be in Ghana.

1051
00:52:54,680 --> 00:52:59,960
Speaker 6: There was a whole back to Africa movement this year.

1052
00:53:00,200 --> 00:53:02,680
Speaker 6: This year is the year of the Return in twenty nineteen,

1053
00:53:02,920 --> 00:53:06,120
Speaker 6: four hundred years from slavery, so it's a big deal.

1054
00:53:06,160 --> 00:53:08,960
Speaker 6: There was something called Afrochella and Ghana this year which

1055
00:53:09,000 --> 00:53:12,600
Speaker 6: was huge. So yeah, we want to we want to

1056
00:53:12,600 --> 00:53:13,080
Speaker 6: be able to.

1057
00:53:13,440 --> 00:53:14,040
Speaker 2: Make those things.

1058
00:53:14,440 --> 00:53:14,799
Speaker 5: That's dope.

1059
00:53:14,840 --> 00:53:16,560
Speaker 4: I love that you're thinking globally because I was just

1060
00:53:16,600 --> 00:53:19,280
Speaker 4: telling Troy the other day, like we got a DM

1061
00:53:19,520 --> 00:53:22,680
Speaker 4: from somebody from Saudi Arabia. He lives in Europe. Shout

1062
00:53:22,680 --> 00:53:24,400
Speaker 4: out to Saudi Arabia and shout out to Europe. And

1063
00:53:24,440 --> 00:53:26,520
Speaker 4: he was saying, like, we love your podcast, we love

1064
00:53:26,600 --> 00:53:29,560
Speaker 4: your content on Instagram, but can you just try to

1065
00:53:30,080 --> 00:53:32,479
Speaker 4: talk about more global topics because a lot of stuff

1066
00:53:32,480 --> 00:53:34,440
Speaker 4: that you talk about is just America too, and it

1067
00:53:34,440 --> 00:53:36,160
Speaker 4: makes you really think, like, you know, we're in the

1068
00:53:36,239 --> 00:53:38,840
Speaker 4: day and age now where people all over the world

1069
00:53:39,040 --> 00:53:40,880
Speaker 4: is listening and tune and in, so we can't just

1070
00:53:40,920 --> 00:53:44,280
Speaker 4: get caught up in our neighborhood or even our country

1071
00:53:44,520 --> 00:53:47,520
Speaker 4: like you know. So that's great that you're thinking like that,

1072
00:53:47,800 --> 00:53:51,120
Speaker 4: because the whole world needs to needs to experience that,

1073
00:53:51,280 --> 00:53:53,520
Speaker 4: not just America or the East Coast or the West

1074
00:53:53,560 --> 00:53:54,719
Speaker 4: Coast and everybody all.

1075
00:53:54,640 --> 00:53:58,920
Speaker 3: Over the world content and multiple of cultures too. Everybody

1076
00:53:59,480 --> 00:54:02,840
Speaker 3: has an idea, yeah what beauty is. So like, just

1077
00:54:02,880 --> 00:54:05,320
Speaker 3: to expand on that narrative is important.

1078
00:54:06,480 --> 00:54:08,440
Speaker 4: That's important. Shout out to the UK. We're going to

1079
00:54:08,480 --> 00:54:11,120
Speaker 4: do something in London. We're coming with you, coming with you,

1080
00:54:13,719 --> 00:54:15,600
Speaker 4: that's a fact. We're going to Jamaica.

1081
00:54:15,680 --> 00:54:18,359
Speaker 2: And I think Jamaica's on top of the list.

1082
00:54:18,400 --> 00:54:23,400
Speaker 6: I think it's a nice Yeah, shout out to some own.

1083
00:54:23,280 --> 00:54:25,920
Speaker 5: And Troy of both Jamaican So.

1084
00:54:26,920 --> 00:54:30,200
Speaker 4: Shout a DR shout at the We are number two

1085
00:54:30,400 --> 00:54:31,960
Speaker 4: on the podcast charts in DR.

1086
00:54:32,440 --> 00:54:34,520
Speaker 3: Oh really, number two podcasts.

1087
00:54:35,040 --> 00:54:39,440
Speaker 4: Surprise Man, Lord of the Slums, Fernando, shout out to him.

1088
00:54:39,440 --> 00:54:41,000
Speaker 4: He was a guest. He's from d All. He's doing

1089
00:54:41,040 --> 00:54:43,640
Speaker 4: his thing in Jersey right now. He's a real estate mogul.

1090
00:54:44,080 --> 00:54:47,279
Speaker 4: So yeah, shout out to Dr MANH. Yeah, I gotta

1091
00:54:47,280 --> 00:54:52,719
Speaker 4: brush up on my Spanish. Got a few more Dikman trips.

1092
00:54:53,680 --> 00:54:56,920
Speaker 4: That's gonna happen, all right, So how can the people

1093
00:54:57,719 --> 00:55:00,440
Speaker 4: contact you? How can they, you know, get in information

1094
00:55:00,719 --> 00:55:03,719
Speaker 4: on the event? Yeah, what's your social media handles? All

1095
00:55:03,719 --> 00:55:04,240
Speaker 4: that stuff?

1096
00:55:04,560 --> 00:55:05,040
Speaker 2: Okay?

1097
00:55:05,120 --> 00:55:09,200
Speaker 6: So social media is Curly Girl Collective on Instagram c

1098
00:55:09,400 --> 00:55:12,960
Speaker 6: U R L Y G I R L C O

1099
00:55:13,120 --> 00:55:15,799
Speaker 6: L l E c T I v E. And then

1100
00:55:15,920 --> 00:55:19,359
Speaker 6: on Twitter is I Love CGC and Facebook is Curly

1101
00:55:19,360 --> 00:55:23,400
Speaker 6: Girl Collective and follow us. We have tickets dropping again soon.

1102
00:55:24,000 --> 00:55:27,080
Speaker 6: We look out for Atlanta tickets dropping our roller set.

1103
00:55:27,200 --> 00:55:29,640
Speaker 6: We have a lot of surprises, a lot of sponsors,

1104
00:55:29,719 --> 00:55:32,959
Speaker 6: a lot of giveaways. Other events that we haven't even

1105
00:55:33,000 --> 00:55:36,440
Speaker 6: announced yet are coming down the pipeline.

1106
00:55:35,880 --> 00:55:38,120
Speaker 3: So yes, haven't been and when when's the event in

1107
00:55:38,120 --> 00:55:38,400
Speaker 3: New York?

1108
00:55:38,480 --> 00:55:39,720
Speaker 5: What day is that against July.

1109
00:55:39,640 --> 00:55:43,600
Speaker 6: Twenty seventh on Saturday. And Randall's Island, it is Randall's

1110
00:55:43,600 --> 00:55:50,800
Speaker 6: Island is accessible by a car or pedestrian walkway because

1111
00:55:50,800 --> 00:55:52,759
Speaker 6: a lot of people do confuse it. Now there's a

1112
00:55:52,760 --> 00:55:56,239
Speaker 6: lot of islands in New York governance. So it is

1113
00:55:56,360 --> 00:55:59,359
Speaker 6: Randall's Island, very close to Harlem, and you can walk

1114
00:55:59,400 --> 00:56:01,920
Speaker 6: for one twenty Fish Street right over, a fifteen minute

1115
00:56:01,960 --> 00:56:06,480
Speaker 6: walk and you reach the islands. And our roller set

1116
00:56:06,560 --> 00:56:09,680
Speaker 6: is a prospect park and a roller set, a roller

1117
00:56:09,719 --> 00:56:12,840
Speaker 6: skating rink called a FRAC Center and Prospect.

1118
00:56:12,360 --> 00:56:15,240
Speaker 5: Park, and it's men are welcome as well, right.

1119
00:56:15,200 --> 00:56:18,160
Speaker 2: Men are more than welcome. We more men are more

1120
00:56:18,160 --> 00:56:18,760
Speaker 2: than welcome.

1121
00:56:19,160 --> 00:56:21,400
Speaker 6: So much that we have we have seen within the

1122
00:56:21,480 --> 00:56:25,839
Speaker 6: last couple of years our demographic change and our men

1123
00:56:25,960 --> 00:56:30,600
Speaker 6: attendance has definitely increased. So we have features and sponsors

1124
00:56:30,680 --> 00:56:34,160
Speaker 6: just for you men. We have products just for men

1125
00:56:34,360 --> 00:56:37,280
Speaker 6: in our gift bag. So you're more than welcome. Bring

1126
00:56:37,280 --> 00:56:40,200
Speaker 6: your children, bring your wives, find a wife.

1127
00:56:40,280 --> 00:56:44,640
Speaker 3: Kids under that's a boy. Kids under six are free.

1128
00:56:45,080 --> 00:56:49,040
Speaker 2: Kids under six are free. Yeah yeah, oh look at

1129
00:56:49,040 --> 00:56:52,239
Speaker 2: that and yeah, we have giveaways.

1130
00:56:51,760 --> 00:56:53,600
Speaker 6: So you may win a free ticket to curl Fest

1131
00:56:53,719 --> 00:56:55,399
Speaker 6: if you follow us all of that.

1132
00:56:55,600 --> 00:56:57,479
Speaker 3: It's gonna be huge. It's gonna be huge.

1133
00:56:58,320 --> 00:56:58,560
Speaker 5: Yeah.

1134
00:56:58,600 --> 00:57:00,719
Speaker 4: Now, definitely we got to talk the week. Definitely do

1135
00:57:00,760 --> 00:57:03,279
Speaker 4: some collapse for sure, because I think that you know

1136
00:57:03,400 --> 00:57:04,319
Speaker 4: that that's dope.

1137
00:57:04,440 --> 00:57:05,360
Speaker 5: I like I said, we like it.

1138
00:57:05,560 --> 00:57:07,640
Speaker 3: And this is a hometown This is a hometown homecoming.

1139
00:57:07,680 --> 00:57:08,080
Speaker 3: Part two.

1140
00:57:08,800 --> 00:57:11,560
Speaker 4: Yeah, actually, actually someone, this is the second time I

1141
00:57:11,600 --> 00:57:14,560
Speaker 4: interviewed someone. I want to tell that story too. So

1142
00:57:14,640 --> 00:57:17,760
Speaker 4: I have a public I had a public access channel. No,

1143
00:57:17,840 --> 00:57:19,560
Speaker 4: I still do a story on that. So I had

1144
00:57:19,560 --> 00:57:23,800
Speaker 4: a public access channel. And when I first started the

1145
00:57:23,800 --> 00:57:26,880
Speaker 4: public access channel. Shout out to Mike, he didn't fully

1146
00:57:26,960 --> 00:57:28,720
Speaker 4: understand why I was doing public acts. He was like, Yo,

1147
00:57:28,760 --> 00:57:30,880
Speaker 4: you should just go to YouTube and we're not monetizing

1148
00:57:30,880 --> 00:57:35,040
Speaker 4: public access. But I'm like, I'm not a journalist, I'm

1149
00:57:35,040 --> 00:57:37,560
Speaker 4: not an interviewer, right, So I used that as a springboard,

1150
00:57:37,560 --> 00:57:40,800
Speaker 4: like I need to season myself and get better. So

1151
00:57:41,200 --> 00:57:43,479
Speaker 4: one of the reasons why the podcast is doing well

1152
00:57:43,480 --> 00:57:46,120
Speaker 4: now is that I have experience already, right, but I

1153
00:57:46,160 --> 00:57:50,080
Speaker 4: still do the public access as well, and that's for

1154
00:57:50,720 --> 00:57:53,120
Speaker 4: people just in my community. Just I want to highlight

1155
00:57:53,280 --> 00:57:55,120
Speaker 4: us doing good things. So I say that to say,

1156
00:57:55,880 --> 00:57:59,840
Speaker 4: never look down on something and never look at something

1157
00:57:59,880 --> 00:58:02,320
Speaker 4: like it's too small for you. Because, like I said,

1158
00:58:02,360 --> 00:58:04,040
Speaker 4: we have one the top podcasts in the world. I

1159
00:58:04,040 --> 00:58:06,040
Speaker 4: don't have to do a public access channel show, but

1160
00:58:06,120 --> 00:58:07,760
Speaker 4: I still do it. So I like to do it,

1161
00:58:07,800 --> 00:58:11,080
Speaker 4: and that two years of me doing it before we

1162
00:58:11,120 --> 00:58:13,360
Speaker 4: started the podcast, I think has helped me in the

1163
00:58:13,400 --> 00:58:16,880
Speaker 4: podcast game. And it also shows the growth. Like I said,

1164
00:58:16,880 --> 00:58:19,000
Speaker 4: I had some ow on my show two years ago

1165
00:58:19,160 --> 00:58:20,960
Speaker 4: and now she's on the podcast two years later.

1166
00:58:21,560 --> 00:58:23,080
Speaker 5: So it's just dope.

1167
00:58:23,120 --> 00:58:25,400
Speaker 4: So I always tell people that you don't just start

1168
00:58:25,440 --> 00:58:27,480
Speaker 4: at the top of the mountain. You have to work

1169
00:58:27,520 --> 00:58:30,919
Speaker 4: your way up. And no matter what, it doesn't matter.

1170
00:58:30,960 --> 00:58:32,840
Speaker 4: It doesn't matter if ten people are listening or a

1171
00:58:32,840 --> 00:58:35,640
Speaker 4: million people are listening. The most important thing is just

1172
00:58:35,640 --> 00:58:40,160
Speaker 4: getting content out there, valuable content that can help people.

1173
00:58:40,360 --> 00:58:42,080
Speaker 3: So you know, that's crazy that you said that story,

1174
00:58:42,120 --> 00:58:44,640
Speaker 3: because it's like so honest, Like people have grown up

1175
00:58:44,640 --> 00:58:47,520
Speaker 3: with us. We'll be like, yo, Rashaw was the quietest guy.

1176
00:58:47,800 --> 00:58:50,120
Speaker 3: I'm like, really, he talks all the time. They're like, nah,

1177
00:58:50,480 --> 00:58:53,640
Speaker 3: he's always quiet. And now I'm listening, like they listen

1178
00:58:53,680 --> 00:58:57,320
Speaker 3: to you. Now it's like, Yo, this guy sounds ceasy, right,

1179
00:58:57,480 --> 00:58:59,200
Speaker 3: that's all I used to say. I'm like, nah, listen,

1180
00:58:59,280 --> 00:59:01,720
Speaker 3: he doesn't start trust me. And now they get to

1181
00:59:01,720 --> 00:59:03,400
Speaker 3: see you. That's dope that you said. That's so. That's well.

1182
00:59:03,440 --> 00:59:05,880
Speaker 5: You have to talk when it's important to you're talking.

1183
00:59:05,920 --> 00:59:07,080
Speaker 3: It's important to you know.

1184
00:59:08,040 --> 00:59:10,760
Speaker 4: But shout out, shout out to Atlanta. We're gonna break

1185
00:59:10,800 --> 00:59:11,800
Speaker 4: some some some news right now.

1186
00:59:11,960 --> 00:59:12,360
Speaker 5: There go.

1187
00:59:13,080 --> 00:59:15,560
Speaker 4: Okay, if you follow us, you know that we we

1188
00:59:15,560 --> 00:59:18,760
Speaker 4: were testing our reach and we were doing networking events

1189
00:59:18,800 --> 00:59:21,240
Speaker 4: all over. So we did the first networking event two

1190
00:59:21,280 --> 00:59:23,680
Speaker 4: months ago in La and it was super dope. That

1191
00:59:23,800 --> 00:59:26,040
Speaker 4: was just random pop up, like two days before. We

1192
00:59:26,120 --> 00:59:29,680
Speaker 4: just announced it and we packed out the venue and

1193
00:59:29,720 --> 00:59:32,640
Speaker 4: it was dope. And then we was in Brooklyn two

1194
00:59:32,680 --> 00:59:34,680
Speaker 4: weeks ago and I was crazy. You can see the

1195
00:59:34,680 --> 00:59:36,959
Speaker 4: footage on Instagram. There was too many people in the venue.

1196
00:59:36,960 --> 00:59:41,600
Speaker 4: We spilled out in the street. Atlanta. I promised that

1197
00:59:41,640 --> 00:59:47,280
Speaker 4: Atlanta was next, So yes, the eighteenth of July, July eighteenth,

1198
00:59:47,640 --> 00:59:50,640
Speaker 4: we will be in Atlanta. By the time you hear this,

1199
00:59:50,800 --> 00:59:52,760
Speaker 4: the information will probably already be up but it'll be

1200
00:59:52,760 --> 00:59:55,400
Speaker 4: on our website or your Lisia dot com or the

1201
00:59:55,440 --> 00:59:59,680
Speaker 4: events tab. Make sure you are s VP because we

1202
00:59:59,760 --> 01:00:01,400
Speaker 4: have to to have a RSVP lest because it's too

1203
01:00:01,400 --> 01:00:04,120
Speaker 4: many people. Like Brooklyn, it sold out in a day.

1204
01:00:04,160 --> 01:00:07,320
Speaker 4: It's free. Yeah, but in twenty four hours we had

1205
01:00:07,320 --> 01:00:10,200
Speaker 4: to stop. We reopened it. But Atlanta, I'm pretty confident

1206
01:00:10,200 --> 01:00:13,400
Speaker 4: that we're gonna get a very strong turnout. So yeah,

1207
01:00:13,800 --> 01:00:16,360
Speaker 4: it's gonna be crazy, it's gonna be dope. Get there early,

1208
01:00:16,520 --> 01:00:19,080
Speaker 4: and the whole purpose of the event is to hey,

1209
01:00:19,120 --> 01:00:21,800
Speaker 4: you know, you're gonna meet us, but also other professionals,

1210
01:00:21,800 --> 01:00:24,120
Speaker 4: other people in your city, like New York and LA

1211
01:00:24,280 --> 01:00:26,120
Speaker 4: was crazy, like you might live in the same city

1212
01:00:26,160 --> 01:00:28,160
Speaker 4: as somebody or the same block, the same town, but

1213
01:00:28,200 --> 01:00:30,760
Speaker 4: you never actually come across them. And then at an

1214
01:00:30,760 --> 01:00:32,600
Speaker 4: event like this, you never know who could be your

1215
01:00:32,640 --> 01:00:34,320
Speaker 4: real estate partner, you never know who could be your

1216
01:00:34,320 --> 01:00:36,600
Speaker 4: business partner, You never know who you know, So it's

1217
01:00:36,640 --> 01:00:38,200
Speaker 4: just great. And then we're gonna bring some guests with

1218
01:00:38,280 --> 01:00:40,400
Speaker 4: us as well, bring some of the team. Yeah, we're

1219
01:00:40,400 --> 01:00:42,080
Speaker 4: gonna bring some of our podcast guests.

1220
01:00:42,160 --> 01:00:47,120
Speaker 3: Yeah, you're officially alumni now, so yeah, everybody comes, Yeah.

1221
01:00:46,800 --> 01:00:48,200
Speaker 4: For sure, so you're gonna be able to talk to

1222
01:00:48,400 --> 01:00:50,840
Speaker 4: talk to them. It's gonna be dope, man, you know.

1223
01:00:51,680 --> 01:00:54,240
Speaker 4: And like I said, Atlanta, that's our second biggest market.

1224
01:00:54,280 --> 01:00:57,200
Speaker 4: That's like our home home away from home. So we

1225
01:00:57,240 --> 01:00:58,720
Speaker 4: got to show up to Atlanta. We gotta do it

1226
01:00:58,800 --> 01:01:01,120
Speaker 4: right in Atlanta. And then right after the Hills of Atlanta.

1227
01:01:01,120 --> 01:01:04,240
Speaker 4: I think Toronto, Canada is gonna be next, but we're

1228
01:01:04,280 --> 01:01:06,200
Speaker 4: gonna release information on that later on. Right now, we

1229
01:01:06,280 --> 01:01:10,480
Speaker 4: focused on Atlanta. So yes, yes, hit the website, get

1230
01:01:10,520 --> 01:01:13,280
Speaker 4: your tickets. We will see you on the eighteenth. Were

1231
01:01:13,320 --> 01:01:16,400
Speaker 4: looking forward to it, so troy any housekeeping.

1232
01:01:16,000 --> 01:01:18,600
Speaker 3: Patreon dot com. It's moving. Shout out to our new members,

1233
01:01:18,600 --> 01:01:21,720
Speaker 3: Adriana and Lejellica. Uh, we just had a conversation with

1234
01:01:22,320 --> 01:01:26,080
Speaker 3: Dejon today. He's a part of our armed forces about

1235
01:01:26,160 --> 01:01:28,520
Speaker 3: you know, things that he wants to do and how

1236
01:01:28,560 --> 01:01:30,160
Speaker 3: we can help him. So shout out to him, and

1237
01:01:30,360 --> 01:01:32,720
Speaker 3: shout out to Brenda in the Bay area, who is Uh,

1238
01:01:33,120 --> 01:01:36,120
Speaker 3: she's got some connections that she wants us to to like,

1239
01:01:36,200 --> 01:01:39,480
Speaker 3: shout out to the Bay Yeah, Capitalizing coming, We're coming

1240
01:01:39,480 --> 01:01:40,600
Speaker 3: to should we tell.

1241
01:01:40,480 --> 01:01:43,320
Speaker 5: Them not the date yet, but we are coming to Oakland.

1242
01:01:43,840 --> 01:01:45,360
Speaker 3: Yeah, we're looking at the end of August to come

1243
01:01:45,400 --> 01:01:48,280
Speaker 3: back out to California. So we going to Oakland for sure, La,

1244
01:01:48,360 --> 01:01:52,439
Speaker 3: We're coming back out there. Patreon dot com Backslasher Angie

1245
01:01:52,440 --> 01:01:54,440
Speaker 3: a Leisure. If you want to support the podcast, it's

1246
01:01:54,480 --> 01:01:57,480
Speaker 3: different tiers. It's five different ones. It ranges from two

1247
01:01:57,480 --> 01:01:59,840
Speaker 3: thousand on up. So feel free to join that any

1248
01:02:00,040 --> 01:02:01,640
Speaker 3: level and continue to support the merch.

1249
01:02:01,720 --> 01:02:04,160
Speaker 4: Proud to Pay that's what that's when the late great,

1250
01:02:04,840 --> 01:02:07,680
Speaker 4: that's what he championed, pro to Pay. Like I always said,

1251
01:02:07,680 --> 01:02:09,760
Speaker 4: we're going to give you the information for free. But

1252
01:02:10,240 --> 01:02:12,240
Speaker 4: like all things in the world, you know, the podcast,

1253
01:02:12,320 --> 01:02:14,000
Speaker 4: it takes money to run a podcast. It takes money

1254
01:02:14,040 --> 01:02:16,000
Speaker 4: to go to Atlanta and do these different events things

1255
01:02:16,040 --> 01:02:18,000
Speaker 4: of that nature, and go to Oakland and meet entrepreneurs.

1256
01:02:18,000 --> 01:02:19,280
Speaker 4: That's another thing too, when we go to cities. We

1257
01:02:19,320 --> 01:02:21,560
Speaker 4: just don't go to the city, we meet people in

1258
01:02:21,600 --> 01:02:23,600
Speaker 4: the city, interviews there for sure.

1259
01:02:23,640 --> 01:02:23,880
Speaker 5: Yeah.

1260
01:02:23,920 --> 01:02:26,440
Speaker 4: So, you know, Proud to Pay that's something that you know,

1261
01:02:26,480 --> 01:02:29,680
Speaker 4: Patreon allows us to do and we we appreciate everybody

1262
01:02:29,720 --> 01:02:34,160
Speaker 4: that is buying merch that you know supports on Patreons.

1263
01:02:33,960 --> 01:02:35,880
Speaker 3: It's just more and it's growing. It's growing, right We

1264
01:02:35,920 --> 01:02:38,360
Speaker 3: started with two members and now we're up to thirty six,

1265
01:02:38,480 --> 01:02:41,840
Speaker 3: So keep supporting. Like what Sha said, you know, hit

1266
01:02:42,200 --> 01:02:44,600
Speaker 3: any leisure dot com. Our merch is up there. We

1267
01:02:44,680 --> 01:02:46,880
Speaker 3: got a new campaign we're gonna be doing very soon

1268
01:02:47,000 --> 01:02:50,000
Speaker 3: and we're gonna be releasing actually taping it now, but

1269
01:02:50,120 --> 01:02:52,400
Speaker 3: we're gonna be releasing very shortly. So thank you for

1270
01:02:52,440 --> 01:02:54,400
Speaker 3: your support. You know how we love y'all.

1271
01:02:54,480 --> 01:02:56,800
Speaker 4: Yeah, and before we leave, book Tip of the Week

1272
01:02:57,280 --> 01:03:00,200
Speaker 4: is The Richest Man in Babylon. That is that's a

1273
01:03:00,200 --> 01:03:02,440
Speaker 4: good book. It's a finance book, but it talks about,

1274
01:03:02,560 --> 01:03:06,680
Speaker 4: you know, a lot of common practices and uses that

1275
01:03:06,760 --> 01:03:11,320
Speaker 4: anybody can can you utilize, So I highly recommend that book.

1276
01:03:11,840 --> 01:03:13,960
Speaker 3: And one last thing, one let's thing. We got a

1277
01:03:13,960 --> 01:03:16,960
Speaker 3: shout out. Since this is our beauty episode and we're

1278
01:03:16,960 --> 01:03:18,440
Speaker 3: talking about natal here, we got a shoutut the state

1279
01:03:18,440 --> 01:03:21,640
Speaker 3: of California. They were the first state to ban discrimination

1280
01:03:22,040 --> 01:03:24,440
Speaker 3: based on natural heir. So shout out to California. The

1281
01:03:24,480 --> 01:03:25,960
Speaker 3: Crown Act, that's the name of the act. So the

1282
01:03:26,000 --> 01:03:29,840
Speaker 3: Crown Act. They've they've been discrimination against natural heir. So

1283
01:03:29,840 --> 01:03:30,960
Speaker 3: shout out to California.

1284
01:03:31,200 --> 01:03:34,920
Speaker 4: Yeah, and shout out to the town green Berg. Yes,

1285
01:03:35,520 --> 01:03:36,960
Speaker 4: Like I said, we all know each other. It's the

1286
01:03:37,000 --> 01:03:38,720
Speaker 4: second time we had a guest that we grew up

1287
01:03:38,720 --> 01:03:41,920
Speaker 4: with val shout out of Valencia. She was the first,

1288
01:03:42,120 --> 01:03:44,880
Speaker 4: Simone's the second. So we got to bring more people

1289
01:03:44,920 --> 01:03:47,680
Speaker 4: that we know personally on as well. We know everybody personally,

1290
01:03:47,720 --> 01:03:51,840
Speaker 4: but this is you know, high school. So yes, once again,

1291
01:03:51,920 --> 01:03:53,600
Speaker 4: thank you guys for rocking with us. We will see

1292
01:03:53,600 --> 01:03:54,720
Speaker 4: you next week. Peace Peace.

1293
01:03:59,040 --> 01:04:01,160
Speaker 3: Chris Brown dropped the album this week number one album

1294
01:04:01,200 --> 01:04:02,760
Speaker 3: in the country, thirty six songs. I'm not did you

1295
01:04:02,800 --> 01:04:06,680
Speaker 3: listen to anyone? Not bounce fan, But he made some

1296
01:04:06,720 --> 01:04:10,880
Speaker 3: social media like Chris, I'm not saying saying that you

1297
01:04:10,880 --> 01:04:12,840
Speaker 3: probably didn't listen to it, and it's thirty six songs,

1298
01:04:13,120 --> 01:04:16,439
Speaker 3: the one with Drake got they heard that one Nicki

1299
01:04:16,480 --> 01:04:19,240
Speaker 3: Minaj one is kind of weak, right, and you listen

1300
01:04:19,280 --> 01:04:23,640
Speaker 3: to it. But he had some social media news. He

1301
01:04:23,720 --> 01:04:27,200
Speaker 3: made a comment that of course some I wouldn't say

1302
01:04:27,200 --> 01:04:31,000
Speaker 3: what uproar would be the word controversy, controversy, controversy. You

1303
01:04:31,040 --> 01:04:33,640
Speaker 3: want to give him the quote, I.

1304
01:04:33,560 --> 01:04:35,880
Speaker 4: Don't want to miss quote him, but he said something

1305
01:04:35,880 --> 01:04:40,160
Speaker 4: along the lines of I believe that he only it's

1306
01:04:40,200 --> 01:04:41,960
Speaker 4: interested in black women were good here.

1307
01:04:43,040 --> 01:04:44,720
Speaker 2: Yeah, night women.

1308
01:04:45,400 --> 01:04:48,320
Speaker 3: So he did say the night skin part, and people

1309
01:04:48,360 --> 01:04:52,560
Speaker 3: took offense to that, and I questioned just the thought

1310
01:04:52,600 --> 01:04:57,040
Speaker 3: of what good hair is. So to see people offended

1311
01:04:57,120 --> 01:05:00,640
Speaker 3: by it was interesting because I'm like, well, what what What

1312
01:05:00,520 --> 01:05:02,440
Speaker 3: did he say that was offensive in the sense that

1313
01:05:02,440 --> 01:05:03,120
Speaker 3: he said good here?

1314
01:05:03,440 --> 01:05:04,760
Speaker 4: But then I had to think, you know, I just

1315
01:05:04,760 --> 01:05:07,400
Speaker 4: thought about, that's a good skapegoat that he can use,

1316
01:05:07,880 --> 01:05:08,720
Speaker 4: like y'all tripping.

1317
01:05:09,520 --> 01:05:11,800
Speaker 5: I never said it was like what I'm saying, but

1318
01:05:11,880 --> 01:05:13,240
Speaker 5: I used to say, what's good here?

1319
01:05:13,680 --> 01:05:14,440
Speaker 3: Simply right?

1320
01:05:14,480 --> 01:05:16,880
Speaker 6: But when he says, well, what if there's no such

1321
01:05:16,920 --> 01:05:17,760
Speaker 6: thing as good here?

1322
01:05:18,320 --> 01:05:21,680
Speaker 2: So just the concept of good here is flawed in itself.

1323
01:05:21,800 --> 01:05:23,640
Speaker 3: Right, So we we grew up in the era where

1324
01:05:23,920 --> 01:05:28,440
Speaker 3: we right like straight here and black whatever that is

1325
01:05:28,480 --> 01:05:31,200
Speaker 3: good here? Right, So like I could see why women

1326
01:05:31,240 --> 01:05:33,400
Speaker 3: of a certain age would be offended, And then I

1327
01:05:33,400 --> 01:05:35,680
Speaker 3: could see why women of a certain age like a

1328
01:05:35,680 --> 01:05:38,560
Speaker 3: lot younger or not because they're like, we grew up

1329
01:05:38,600 --> 01:05:40,720
Speaker 3: in a culture where every hair is good. And like

1330
01:05:40,760 --> 01:05:42,640
Speaker 3: that's why I said, like, when y'all change the narrative

1331
01:05:42,720 --> 01:05:44,000
Speaker 3: on it now, it's like it's.

1332
01:05:44,040 --> 01:05:46,240
Speaker 4: I think I think it's still like you because women

1333
01:05:46,320 --> 01:05:47,680
Speaker 4: stand you understand what it means.

1334
01:05:47,800 --> 01:05:48,840
Speaker 5: You understand what it means.

1335
01:05:49,200 --> 01:05:52,160
Speaker 3: Yeah, it's a tough one.

1336
01:05:52,640 --> 01:05:55,600
Speaker 6: He's not taught. I mean I would say this in jest,

1337
01:05:55,800 --> 01:06:00,720
Speaker 6: he's not. I don't believe he's talking about kinky kois

1338
01:06:00,800 --> 01:06:01,400
Speaker 6: good hair.

1339
01:06:02,000 --> 01:06:04,280
Speaker 3: I learned this, so this is something too. Like doing

1340
01:06:04,280 --> 01:06:06,960
Speaker 3: the research for this this interview was there was like

1341
01:06:07,560 --> 01:06:11,360
Speaker 3: grades of hair like four, four, three and two when

1342
01:06:11,400 --> 01:06:12,280
Speaker 3: I was like, I.

1343
01:06:12,240 --> 01:06:16,080
Speaker 6: Had no idea, but not talking about for that's the curliest, right,

1344
01:06:16,160 --> 01:06:17,120
Speaker 6: that's the kinkiest.

1345
01:06:17,200 --> 01:06:19,240
Speaker 3: And the reason is so difficult, and this is like

1346
01:06:19,760 --> 01:06:22,200
Speaker 3: going even deeper into the researcher was that because the

1347
01:06:22,240 --> 01:06:25,680
Speaker 3: oil can't travel from the scalp to the end of

1348
01:06:25,720 --> 01:06:27,960
Speaker 3: the hair, so it's it's tougher.

1349
01:06:27,680 --> 01:06:36,160
Speaker 6: To right, right, And that's why people of the European

1350
01:06:36,360 --> 01:06:38,760
Speaker 6: straight here, they tend to have to wash their hair

1351
01:06:38,840 --> 01:06:41,920
Speaker 6: often because the oil does travel from the scalp to

1352
01:06:41,920 --> 01:06:43,640
Speaker 6: the end, so it's greasier, easier.

1353
01:06:43,680 --> 01:06:45,520
Speaker 2: So that's why they have to wash their hair every day.

1354
01:06:45,600 --> 01:06:47,440
Speaker 6: And you don't hear a lot of black women wash

1355
01:06:47,480 --> 01:06:48,400
Speaker 6: their hair every day.

1356
01:06:48,440 --> 01:06:50,040
Speaker 3: They don't even want to get their hair what a

1357
01:06:50,080 --> 01:06:50,680
Speaker 3: lot of times?

1358
01:06:50,880 --> 01:06:51,280
Speaker 2: Right?

1359
01:06:51,720 --> 01:06:54,920
Speaker 6: Well, yeah, I mean and that that that is shifting

1360
01:06:54,960 --> 01:06:57,840
Speaker 6: as well, especially with natural hair, to change that whole,

1361
01:06:58,120 --> 01:07:01,880
Speaker 6: you know, because water is actually the the best moisturizer

1362
01:07:01,920 --> 01:07:03,400
Speaker 6: for any hair, and it's free.

1363
01:07:03,480 --> 01:07:06,280
Speaker 3: They had this video this girl was like she washed

1364
01:07:06,280 --> 01:07:09,240
Speaker 3: her hair with shampoo, didn't wash it with conditioner, then

1365
01:07:09,360 --> 01:07:13,400
Speaker 3: left leaving conditioner then oil, and.

1366
01:07:13,280 --> 01:07:15,280
Speaker 2: Then I'm like, that's normal that.

1367
01:07:15,760 --> 01:07:18,280
Speaker 3: She was like, it takes eighty three dollars a month

1368
01:07:18,480 --> 01:07:21,040
Speaker 3: just to buy the products and she's doing that all yeah,

1369
01:07:21,120 --> 01:07:24,720
Speaker 3: and it's like, yo, that's crazy. But men are so

1370
01:07:24,800 --> 01:07:26,840
Speaker 3: like that eighty three dollars a month for the products, right,

1371
01:07:27,000 --> 01:07:30,000
Speaker 3: if we think about it, right, most guys I know

1372
01:07:30,000 --> 01:07:33,400
Speaker 3: get a haircut every week. Well, that's a haircut, it's

1373
01:07:33,400 --> 01:07:37,040
Speaker 3: the same, it's the same price week. You should be

1374
01:07:37,080 --> 01:07:41,160
Speaker 3: tipping your barber twenty five. Well I paid thirty five.

1375
01:07:41,480 --> 01:07:45,080
Speaker 2: Really, that's a lot. That's very expensive.

1376
01:07:45,400 --> 01:07:47,600
Speaker 3: That's one hundred for you spending morning the woman on

1377
01:07:47,680 --> 01:07:48,160
Speaker 3: natural hair.

1378
01:07:49,920 --> 01:07:54,080
Speaker 5: It's not outrageous. Have special hours, oh you gets the

1379
01:07:54,120 --> 01:07:54,720
Speaker 5: whole barber.

1380
01:07:57,160 --> 01:08:00,520
Speaker 4: I can't. I can't afford to go to Saturday more.

1381
01:08:00,560 --> 01:08:01,600
Speaker 4: You're around for five hours.

1382
01:08:01,640 --> 01:08:02,760
Speaker 3: Those days are done here.

1383
01:08:02,960 --> 01:08:06,320
Speaker 4: Nonsense, Like I can't I need to get nine o'clock

1384
01:08:06,320 --> 01:08:08,480
Speaker 4: in the morning on a Thursday. So we have a

1385
01:08:08,560 --> 01:08:11,000
Speaker 4: special relationship. So you got to pay people for that.

1386
01:08:11,080 --> 01:08:12,760
Speaker 4: You gotta pay. You got to overpay people.

1387
01:08:15,320 --> 01:08:17,600
Speaker 3: But you're spending more than the woman who's doing the

1388
01:08:17,640 --> 01:08:18,080
Speaker 3: natural hair.

1389
01:08:18,160 --> 01:08:20,680
Speaker 5: Absolutely not women paying one hundred dollars to get their

1390
01:08:20,680 --> 01:08:21,000
Speaker 5: hair done.

1391
01:08:21,040 --> 01:08:23,120
Speaker 3: I'm just talking about the ship that can the I'll

1392
01:08:23,240 --> 01:08:23,680
Speaker 3: keep of it.

1393
01:08:24,200 --> 01:08:25,160
Speaker 5: You gotta get your hair done.

1394
01:08:25,360 --> 01:08:27,679
Speaker 3: That cost ye, and that's crazy, like that can range

1395
01:08:27,680 --> 01:08:32,800
Speaker 3: from two hundred to two thousand. Yeah my own, Yeah,

1396
01:08:33,160 --> 01:08:34,080
Speaker 3: that's not outrageous.

1397
01:08:34,160 --> 01:08:36,920
Speaker 5: Two thousand dollars at your hair done? What are you

1398
01:08:36,960 --> 01:08:37,400
Speaker 5: talking about?

1399
01:08:37,520 --> 01:08:41,479
Speaker 3: Not a haircut? Like if it's like.

1400
01:08:41,479 --> 01:08:42,240
Speaker 2: That's still a lot.

1401
01:08:42,400 --> 01:08:46,800
Speaker 3: But somebody is like, like you got Cardi B's hairstyles.

1402
01:08:46,880 --> 01:08:49,559
Speaker 3: I mean, but he has to have he has clients too,

1403
01:08:49,560 --> 01:08:51,719
Speaker 3: because he's not always going to do huh like these.

1404
01:08:51,600 --> 01:08:55,599
Speaker 2: People chargings possibly.

1405
01:08:55,360 --> 01:08:57,080
Speaker 3: And weaves and all that. That's tough, man.

1406
01:08:57,520 --> 01:08:59,760
Speaker 6: So you don't feel so back to Chris Brown, let's

1407
01:08:59,760 --> 01:09:02,760
Speaker 6: go back. You don't feel that anyone should have a

1408
01:09:02,840 --> 01:09:03,880
Speaker 6: right to be offended.

1409
01:09:04,080 --> 01:09:05,960
Speaker 3: I think women should do have a right to phil

1410
01:09:06,000 --> 01:09:08,800
Speaker 3: offend it. I understood why they were offended because like

1411
01:09:08,840 --> 01:09:11,960
Speaker 3: I said, I'm thinking from a demographic demographic of women

1412
01:09:12,000 --> 01:09:15,080
Speaker 3: who grew up with thinking that their hair wasn't good enough,

1413
01:09:15,680 --> 01:09:17,920
Speaker 3: and I think they do have a right to phil offended.

1414
01:09:18,000 --> 01:09:21,200
Speaker 6: Do you also feel like every person should have a

1415
01:09:21,280 --> 01:09:22,600
Speaker 6: right to their own preference?

1416
01:09:24,080 --> 01:09:27,120
Speaker 3: Yes, I had. This conversation is a good conversation. I

1417
01:09:27,160 --> 01:09:29,479
Speaker 3: spoke to a young man, he's twenty three years old, right,

1418
01:09:29,720 --> 01:09:32,120
Speaker 3: and I said, what's your preference? And he said, light

1419
01:09:32,160 --> 01:09:35,040
Speaker 3: skinned women with long hair, right. I said why, And

1420
01:09:35,080 --> 01:09:37,280
Speaker 3: he's like, you know, I just think that I'm attracted

1421
01:09:37,280 --> 01:09:40,000
Speaker 3: to him. I said, that's funny because your mother looks

1422
01:09:40,000 --> 01:09:43,519
Speaker 3: nothing like that. No, no, no, no, but I said, that's

1423
01:09:43,520 --> 01:09:45,559
Speaker 3: the first but no, look, hit me out. That's the

1424
01:09:45,560 --> 01:09:47,599
Speaker 3: first woman you come in contact with. You don't see

1425
01:09:47,640 --> 01:09:50,200
Speaker 3: any woman more than her in most cases, right, But

1426
01:09:50,240 --> 01:09:53,720
Speaker 3: you're attracted to something that's the direct opposite of what

1427
01:09:53,840 --> 01:09:56,400
Speaker 3: she is. So what happened? The world happened?

1428
01:09:56,479 --> 01:09:56,559
Speaker 8: Right?

1429
01:09:56,640 --> 01:10:00,559
Speaker 3: Yeah, perception of what you think beauty is change from

1430
01:10:00,560 --> 01:10:01,599
Speaker 3: what you grew up seeing.

1431
01:10:01,640 --> 01:10:05,320
Speaker 5: So let me play Devil's advocate, because lgs like, oh

1432
01:10:11,880 --> 01:10:15,320
Speaker 5: atract what if you?

1433
01:10:15,680 --> 01:10:20,120
Speaker 4: Okay, what if you there's different characteristic or different features

1434
01:10:20,120 --> 01:10:22,240
Speaker 4: that you may be attracted to. Right, So let's let's

1435
01:10:22,280 --> 01:10:26,720
Speaker 4: say somebody is attracted to a more curvacious woman. Right,

1436
01:10:26,760 --> 01:10:31,880
Speaker 4: that's more black in Spanish? Right, No, no, what I'm saying.

1437
01:10:31,880 --> 01:10:34,000
Speaker 4: But naturally a natural, you know what I'm saying. So

1438
01:10:34,040 --> 01:10:37,320
Speaker 4: what if what if somebody likes more full lips, that's

1439
01:10:37,640 --> 01:10:41,680
Speaker 4: black women, right, they like those elements. But what if

1440
01:10:41,720 --> 01:10:46,240
Speaker 4: they like long, straight hair. That's not that's more European, right,

1441
01:10:46,240 --> 01:10:48,519
Speaker 4: But what if they like both like this? Like, Okay,

1442
01:10:49,000 --> 01:10:52,040
Speaker 4: I like full lips, but I like straight hair as well.

1443
01:10:52,280 --> 01:10:55,160
Speaker 4: Not that I don't like black women, but that's just

1444
01:10:55,240 --> 01:10:57,760
Speaker 4: what I like. So it's like, you understand what I'm saying, Like,

1445
01:10:57,760 --> 01:10:59,400
Speaker 4: what if somebody so.

1446
01:10:59,400 --> 01:11:02,240
Speaker 3: Even the things you describe, the characterisists you describe, those

1447
01:11:02,320 --> 01:11:04,880
Speaker 3: are all features of black women, he said, Wait, let

1448
01:11:04,880 --> 01:11:08,439
Speaker 3: me finish, Let me finish. Whereas at a certain time,

1449
01:11:08,600 --> 01:11:12,080
Speaker 3: those things will look down upon the full lips, look

1450
01:11:12,120 --> 01:11:15,879
Speaker 3: at her big butt, like she has big chested. Now

1451
01:11:16,160 --> 01:11:20,120
Speaker 3: this culture that is accepted, that is what is preferred.

1452
01:11:20,360 --> 01:11:23,599
Speaker 4: Whereas like exactly, but so I'm saying that's champions right,

1453
01:11:23,640 --> 01:11:24,920
Speaker 4: So now, but that's it.

1454
01:11:25,080 --> 01:11:28,200
Speaker 3: Then what does that do to our women? It's celebrating them.

1455
01:11:28,240 --> 01:11:30,760
Speaker 3: It's not. I think it is not because now the

1456
01:11:30,800 --> 01:11:33,320
Speaker 3: woman who doesn't look like them, or can I use you,

1457
01:11:33,680 --> 01:11:36,720
Speaker 3: doesn't look like you, it's being championed where it's like, yo,

1458
01:11:36,800 --> 01:11:38,640
Speaker 3: she's had this the whole time, you feel me.

1459
01:11:38,680 --> 01:11:42,479
Speaker 4: No, no, no, no, I think that supermodels for years, for supermodel

1460
01:11:42,520 --> 01:11:45,240
Speaker 4: for years, you have to be one hundred pounds. You

1461
01:11:45,280 --> 01:11:48,800
Speaker 4: can't have any curves, you can't have. That's like what

1462
01:11:48,840 --> 01:11:51,200
Speaker 4: they look, right, that's the look that has been put out.

1463
01:11:51,240 --> 01:11:54,360
Speaker 4: It's still being put out. So I think to not not.

1464
01:11:54,479 --> 01:11:56,600
Speaker 4: I mean there's some changing it, no, but I'm just

1465
01:11:56,600 --> 01:11:59,920
Speaker 4: saying the majority model they look like, right, So that's

1466
01:12:00,040 --> 01:12:03,519
Speaker 4: the idea of beauty. So to champion somebody who has

1467
01:12:03,520 --> 01:12:07,719
Speaker 4: a more natural body, right, I think, in my opinion,

1468
01:12:07,720 --> 01:12:12,360
Speaker 4: that's a celebration of Okay, this is what most a

1469
01:12:12,400 --> 01:12:14,639
Speaker 4: lot of women look like. Every woman and nothing knock

1470
01:12:14,680 --> 01:12:17,240
Speaker 4: anybody that's one hundred pounds either, but a lot of

1471
01:12:17,240 --> 01:12:21,519
Speaker 4: women aren't that. So I think that that is a

1472
01:12:21,560 --> 01:12:26,840
Speaker 4: step forward, right, and that's a celebration of black women Spanish.

1473
01:12:26,680 --> 01:12:29,479
Speaker 3: I think that's a celebration of accepting different body types.

1474
01:12:29,960 --> 01:12:32,040
Speaker 3: I think that's true. What you're saying, I think is

1475
01:12:32,080 --> 01:12:32,639
Speaker 3: a thing.

1476
01:12:33,040 --> 01:12:35,200
Speaker 6: I think you have to I think there's nothing wrong

1477
01:12:35,240 --> 01:12:40,200
Speaker 6: with the preference. However, you really have to get clear

1478
01:12:40,400 --> 01:12:43,360
Speaker 6: on the on the reason why you have this preference,

1479
01:12:43,520 --> 01:12:46,639
Speaker 6: and preference is not an innate thing. Preference is something

1480
01:12:46,680 --> 01:12:50,120
Speaker 6: that has learned behavior. So what Troy was saying is

1481
01:12:50,600 --> 01:12:53,720
Speaker 6: I agree with and not that you're attracted to your mother,

1482
01:12:53,840 --> 01:12:57,040
Speaker 6: but she is the first representation of beautiful to you

1483
01:12:57,120 --> 01:13:00,320
Speaker 6: in your household. And a lot of women also find

1484
01:13:00,360 --> 01:13:02,800
Speaker 6: the first representation of what a man should be in

1485
01:13:02,840 --> 01:13:06,200
Speaker 6: their father. And that's not that's not an unnatural thing

1486
01:13:06,320 --> 01:13:09,400
Speaker 6: to to to do. And as as we grow up

1487
01:13:09,479 --> 01:13:12,680
Speaker 6: and and we have to really come back to realizing

1488
01:13:13,040 --> 01:13:18,360
Speaker 6: to identifying not only why you are attracted to black

1489
01:13:18,400 --> 01:13:20,839
Speaker 6: features on white or a non black.

1490
01:13:20,640 --> 01:13:21,840
Speaker 2: Women, why is that?

1491
01:13:22,040 --> 01:13:25,800
Speaker 6: But why is it that you feel the kinky here

1492
01:13:25,960 --> 01:13:30,160
Speaker 6: is not beautiful? Also that question as well. You may

1493
01:13:30,280 --> 01:13:32,519
Speaker 6: it may be hard to admit, but a lot of

1494
01:13:32,600 --> 01:13:36,479
Speaker 6: men who say my preference is long here, straight long

1495
01:13:36,600 --> 01:13:41,479
Speaker 6: here on black women also feel like the India Arias

1496
01:13:41,560 --> 01:13:44,400
Speaker 6: of the world are not beautiful, or there are kinky here,

1497
01:13:44,600 --> 01:13:47,439
Speaker 6: short hair is not beautiful, And it begs the question

1498
01:13:47,479 --> 01:13:49,240
Speaker 6: as to why do you feel that way? What is

1499
01:13:49,320 --> 01:13:53,160
Speaker 6: authentically black on a black woman is considered not beautiful.

1500
01:13:53,200 --> 01:13:55,599
Speaker 6: I had this conversation before as well, that.

1501
01:13:57,640 --> 01:13:58,600
Speaker 2: You know, black.

1502
01:13:58,360 --> 01:14:04,560
Speaker 6: Features on on on white or non black women is

1503
01:14:06,040 --> 01:14:12,040
Speaker 6: treasured for some men, right looked at as a trophy piece,

1504
01:14:12,200 --> 01:14:15,360
Speaker 6: And these are black features. So the Kim Kardashians of

1505
01:14:15,400 --> 01:14:19,840
Speaker 6: the world that have this curvaceous figure are black features

1506
01:14:19,960 --> 01:14:24,880
Speaker 6: or you know, or dark skin or on non black women,

1507
01:14:25,320 --> 01:14:29,240
Speaker 6: or for whatever reason, champions on not black non black women.

1508
01:14:29,840 --> 01:14:32,599
Speaker 6: And I think it really is a deeper question as

1509
01:14:32,600 --> 01:14:35,040
Speaker 6: to why, and even within ourselves. I'm not just on

1510
01:14:35,160 --> 01:14:38,640
Speaker 6: men and different genders. When I say it was a

1511
01:14:38,680 --> 01:14:42,600
Speaker 6: hard conversation for a difficult step for black women to

1512
01:14:42,680 --> 01:14:45,840
Speaker 6: go out with natural hair, it's because she also in

1513
01:14:45,880 --> 01:14:50,639
Speaker 6: herself had to admit that, yes, I thought that was ugly, right,

1514
01:14:50,760 --> 01:14:53,040
Speaker 6: And I still think I'm ugly, and I still don't

1515
01:14:53,040 --> 01:14:55,200
Speaker 6: get as much attention when I walk out with my

1516
01:14:55,320 --> 01:14:57,879
Speaker 6: small afro as opposed to when I have a sixteen

1517
01:14:57,880 --> 01:15:00,759
Speaker 6: inch weave. And we have to counter these things because

1518
01:15:00,800 --> 01:15:02,360
Speaker 6: we're taught them.

1519
01:15:02,439 --> 01:15:05,240
Speaker 5: So yeah, that's but also.

1520
01:15:07,120 --> 01:15:17,439
Speaker 8: I think it's all about I think a lot of people, Yeah,

1521
01:15:17,479 --> 01:15:19,040
Speaker 8: that's that's that's programming.

1522
01:15:19,720 --> 01:15:21,519
Speaker 4: But then also I think that we have to get

1523
01:15:21,560 --> 01:15:24,719
Speaker 4: away from that standpoint of that, like there's no one

1524
01:15:24,760 --> 01:15:27,479
Speaker 4: look for black people because you go to like even

1525
01:15:27,479 --> 01:15:30,320
Speaker 4: in Africa, right, like you go to East Africa, Somalia,

1526
01:15:30,760 --> 01:15:33,840
Speaker 4: their hair is real curly and more straight, where if

1527
01:15:33,880 --> 01:15:37,960
Speaker 4: you go to Senegal their hair is very kinky. They're

1528
01:15:38,000 --> 01:15:39,920
Speaker 4: both black, like you know what I mean, But there's

1529
01:15:39,920 --> 01:15:42,080
Speaker 4: different There's black people with blue eyes.

1530
01:15:43,600 --> 01:15:46,320
Speaker 5: My son is black. He has blonde hair, naturally blond hair,

1531
01:15:47,280 --> 01:15:48,080
Speaker 5: so but.

1532
01:15:48,040 --> 01:15:50,400
Speaker 6: It's more of a regressive trait. While he has blue

1533
01:15:50,439 --> 01:15:54,839
Speaker 6: eyes and blond hair. It's not authentically African or black feature.

1534
01:15:55,280 --> 01:15:58,720
Speaker 6: They're obviously mixes and races gives us recessive traits, and

1535
01:15:58,720 --> 01:16:01,519
Speaker 6: that's why we have black people with blue hair, blind eyes,

1536
01:16:01,520 --> 01:16:05,160
Speaker 6: but it's not authentically black thing. And so that's why

1537
01:16:05,240 --> 01:16:07,120
Speaker 6: when when I would go to let's say Ghana and

1538
01:16:07,160 --> 01:16:09,200
Speaker 6: there was this little young girl with blue eyes, they

1539
01:16:09,200 --> 01:16:12,680
Speaker 6: were they were like groveling over her because it's just

1540
01:16:12,760 --> 01:16:17,320
Speaker 6: this European feature on this young black girl and it

1541
01:16:17,439 --> 01:16:19,800
Speaker 6: was just the most beautiful thing in the world. When

1542
01:16:19,880 --> 01:16:22,760
Speaker 6: your brown eyes are just as beautiful as anything.

1543
01:16:22,520 --> 01:16:24,400
Speaker 3: Else, it's like color is Jamaica.

1544
01:16:24,479 --> 01:16:25,320
Speaker 5: It's different.

1545
01:16:25,720 --> 01:16:27,519
Speaker 4: It's different though too though they were always going to

1546
01:16:27,600 --> 01:16:30,320
Speaker 4: track to something that's different. So all of us have

1547
01:16:30,920 --> 01:16:35,080
Speaker 4: brown eyes. He has blue eyes. Naturally, it's just different.

1548
01:16:35,160 --> 01:16:35,800
Speaker 3: Let me look at him.

1549
01:16:35,920 --> 01:16:36,960
Speaker 5: But I mean, it is, it is.

1550
01:16:37,040 --> 01:16:40,880
Speaker 4: It is something that obviously, racism is very real, and racism,

1551
01:16:40,960 --> 01:16:45,559
Speaker 4: the effects of racism, it's ongoing. It's not just because

1552
01:16:45,560 --> 01:16:47,759
Speaker 4: you pass a bill and you're allowed to vote doesn't

1553
01:16:47,760 --> 01:16:50,400
Speaker 4: mean that psychologically what has been done for a long

1554
01:16:50,439 --> 01:16:52,880
Speaker 4: period of time is still it's still going on. And

1555
01:16:52,920 --> 01:16:54,479
Speaker 4: as you said, even in Jamaica, a lot of times

1556
01:16:54,479 --> 01:16:58,880
Speaker 4: people are bleaching their skins. Yeah, that's obvious, Like you're

1557
01:16:58,960 --> 01:17:01,000
Speaker 4: saying like that, what is going on with that? So,

1558
01:17:01,040 --> 01:17:03,240
Speaker 4: I mean, you know, it's it's a deep topic that

1559
01:17:03,280 --> 01:17:06,360
Speaker 4: can go on for a long time. But I think that,

1560
01:17:06,680 --> 01:17:11,200
Speaker 4: you know, the first step is to awareness. And as

1561
01:17:11,200 --> 01:17:12,559
Speaker 4: I said, that's one of the good things about what

1562
01:17:12,560 --> 01:17:14,680
Speaker 4: you're doing is that you're putting it out there in

1563
01:17:14,720 --> 01:17:19,840
Speaker 4: the forefront. And it's confidence is extremely important. And more

1564
01:17:19,880 --> 01:17:22,640
Speaker 4: and more people are more confident, and you see that

1565
01:17:22,720 --> 01:17:25,519
Speaker 4: every day, and now it's becoming more normal, like it's

1566
01:17:25,560 --> 01:17:27,800
Speaker 4: not even a big deal. You see somebody with AFRO.

1567
01:17:27,960 --> 01:17:30,400
Speaker 4: Now it's not a big deal. It's just like, all right, it's.

1568
01:17:30,280 --> 01:17:36,719
Speaker 3: Becoming normal us, right, yeah, now, but what he's saying

1569
01:17:36,840 --> 01:17:40,040
Speaker 3: is one hundred percent because like as a husband, like

1570
01:17:40,240 --> 01:17:42,120
Speaker 3: when my wife is doing natural here right, and then

1571
01:17:42,200 --> 01:17:44,479
Speaker 3: like she my daughter will see that that that's beautiful.

1572
01:17:44,800 --> 01:17:47,120
Speaker 3: So like you won't know the effects of what you

1573
01:17:47,160 --> 01:17:50,559
Speaker 3: guys are doing right now, but it generationally you'll come

1574
01:17:50,600 --> 01:17:52,439
Speaker 3: back to look at this moment, like when you were

1575
01:17:52,439 --> 01:17:54,600
Speaker 3: saying India re, I remember when she was doing that,

1576
01:17:55,000 --> 01:17:57,040
Speaker 3: I am not my head. And then like in that

1577
01:17:57,120 --> 01:17:59,760
Speaker 3: same time, Chris I put out good here right, So

1578
01:17:59,800 --> 01:18:04,080
Speaker 3: we had the I'm saying, yeah she was outat right,

1579
01:18:04,280 --> 01:18:06,439
Speaker 3: Lauren right for sure, and it was like these things

1580
01:18:06,479 --> 01:18:09,679
Speaker 3: have like slowly happened, but like now it's at the forefront,

1581
01:18:09,840 --> 01:18:12,960
Speaker 3: like y'all are the leaders of it. Like that's crazy.

1582
01:18:13,040 --> 01:18:15,440
Speaker 3: Like this girl used to sit in Woodlands.

1583
01:18:15,080 --> 01:18:18,160
Speaker 2: High School, I would hope.

1584
01:18:18,160 --> 01:18:20,720
Speaker 6: So, yeah, that's the vision is for us to be

1585
01:18:20,840 --> 01:18:24,880
Speaker 6: change agents in the beauty industry, in the space. So

1586
01:18:24,920 --> 01:18:27,760
Speaker 6: thank you, thank you, thank you for having me.

1587
01:18:29,040 --> 01:18:30,960
Speaker 3: All right, Jisell, you can stop it now.

1588
01:18:32,200 --> 01:18:35,880
Speaker 1: An illegal alien from Guatemala charged with raping a child

1589
01:18:35,920 --> 01:18:39,720
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

1590
01:18:39,960 --> 01:18:44,080
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

1591
01:18:44,160 --> 01:18:48,040
Speaker 1: filming and selling child pornography in Michigan. These are just

1592
01:18:48,160 --> 01:18:51,920
Speaker 1: some of the heinous migrant criminals caught because of President

1593
01:18:51,960 --> 01:18:55,479
Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States

1594
01:18:55,560 --> 01:19:00,360
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

1595
01:19:00,400 --> 01:19:03,920
Speaker 1: crossings are at the lowest levels ever recorded, and over

1596
01:19:04,000 --> 01:19:07,200
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

1597
01:19:07,280 --> 01:19:11,120
Speaker 1: are here illegally, your next you will be fined nearly

1598
01:19:11,200 --> 01:19:15,240
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

1599
01:19:15,280 --> 01:19:18,920
Speaker 1: never return. But if you register using our CBP home

1600
01:19:18,960 --> 01:19:22,320
Speaker 1: app and leave now, you could be allowed to return legally.

1601
01:19:22,720 --> 01:19:23,519
Speaker 1: Do what's right.

1602
01:19:24,080 --> 01:19:24,920
Speaker 2: Leave now.

1603
01:19:25,280 --> 01:19:30,080
Speaker 1: Under President Trump, America's laws, border and families will be protected.

1604
01:19:30,160 --> 01:19:32,280
Speaker 3: Sponsored by the United States Department of Homeland Security,