1 00:00:00,800 --> 00:00:07,840 Speaker 1: Hello, Latino USA listener, It's me Maria Noojosa, and today 2 00:00:08,320 --> 00:00:12,000 Speaker 1: we want to share a recent episode of Latino Rebels Radio, 3 00:00:12,400 --> 00:00:16,520 Speaker 1: which we also produce here at Futuro Media. It speaks 4 00:00:16,560 --> 00:00:19,239 Speaker 1: to a topic that I've been reporting on for years, 5 00:00:19,280 --> 00:00:23,800 Speaker 1: which is media representation or lack thereof. In this episode, 6 00:00:23,840 --> 00:00:27,840 Speaker 1: guest Stacy the Armas, the senior VP of Strategic Initiatives 7 00:00:27,880 --> 00:00:32,760 Speaker 1: and Consumer Engagement for Nielsen, talks about what Latino and 8 00:00:32,800 --> 00:00:37,480 Speaker 1: Latina representation looks like in twenty twenty two, what audiences want, 9 00:00:37,640 --> 00:00:41,480 Speaker 1: and what needs to be done for more diverse programming. 10 00:00:42,200 --> 00:00:45,559 Speaker 1: By the way, the Nielsen report is one that I 11 00:00:46,000 --> 00:00:51,640 Speaker 1: look forward to to understanding what's going on. So here's 12 00:00:51,640 --> 00:00:54,000 Speaker 1: your chance to listen in. We're going to turn it 13 00:00:54,040 --> 00:00:57,760 Speaker 1: over to Julio Ricardo Barela, who's host of Latino Rebels Radio, 14 00:00:58,040 --> 00:01:33,080 Speaker 1: and of course don't forget to subscribe. I enjoy no exciting. 15 00:01:34,600 --> 00:01:35,600 Speaker 2: Latino Rebels Radio. 16 00:01:35,680 --> 00:01:40,039 Speaker 3: Latino Rebels Radio. For this week, I want to talk 17 00:01:40,040 --> 00:01:47,000 Speaker 3: about representation and Latinos and entertainment and the state of entertainment. 18 00:01:47,040 --> 00:01:50,040 Speaker 3: I know people, you know, with all this incanto happening, 19 00:01:50,160 --> 00:01:53,920 Speaker 3: and then there's you know, being the Ricardo's and West 20 00:01:53,960 --> 00:01:57,040 Speaker 3: Side Story, which you know I have issues with, and 21 00:01:57,160 --> 00:02:00,720 Speaker 3: other other shows. I thought I bring so someone who 22 00:02:00,760 --> 00:02:04,880 Speaker 3: can give me a little data and context. So I 23 00:02:04,880 --> 00:02:08,359 Speaker 3: have this fabulous guest from Los Angeles who is joining 24 00:02:08,360 --> 00:02:14,160 Speaker 3: me from LA. So fabulous guests from LA, introduce yourself 25 00:02:14,160 --> 00:02:15,000 Speaker 3: and tell us what you do. 26 00:02:15,520 --> 00:02:16,160 Speaker 4: Oh La La. 27 00:02:16,400 --> 00:02:20,920 Speaker 5: My name is Stacy Dadamas. I work with Nielsen. I 28 00:02:20,960 --> 00:02:23,760 Speaker 5: think when people most often think of Nielsen, they think 29 00:02:23,919 --> 00:02:28,399 Speaker 5: of ratings. They think of ratings for TV shows, and 30 00:02:28,440 --> 00:02:30,959 Speaker 5: what they often don't know is that we also do 31 00:02:31,080 --> 00:02:37,120 Speaker 5: social and economic research, and alongside measuring what audiences are watching, 32 00:02:37,440 --> 00:02:41,960 Speaker 5: we actually also measure what is within content, so representation 33 00:02:42,080 --> 00:02:42,639 Speaker 5: and content. 34 00:02:43,400 --> 00:02:45,520 Speaker 3: You all are doing fabulous work because I do get 35 00:02:45,520 --> 00:02:47,400 Speaker 3: the reports. But can I give you a little reveal 36 00:02:47,440 --> 00:02:47,880 Speaker 3: of me? 37 00:02:48,200 --> 00:02:48,440 Speaker 4: Sure? 38 00:02:48,600 --> 00:02:51,400 Speaker 3: I was a Nielsen viewer in the nineties Where are you? 39 00:02:51,520 --> 00:02:55,000 Speaker 3: When I was yes in Cambridge, Massachusetts with my roommate 40 00:02:55,400 --> 00:02:59,000 Speaker 3: post college. We got picked and we had to you know, 41 00:02:59,160 --> 00:03:01,880 Speaker 3: handwrite everything we wrote, you know everything, We had a 42 00:03:01,960 --> 00:03:04,320 Speaker 3: handwrite everything we were watched for the whole week and 43 00:03:04,360 --> 00:03:07,200 Speaker 3: then send it in and it was cool. It was 44 00:03:07,240 --> 00:03:08,720 Speaker 3: like we did for like half a year. 45 00:03:09,000 --> 00:03:09,920 Speaker 4: That's pretty awesome. 46 00:03:10,120 --> 00:03:14,680 Speaker 5: A lot has changed NOWDA don't judge us on for 47 00:03:14,720 --> 00:03:18,840 Speaker 5: the nineties, but yeah, actually I learned probably about eight 48 00:03:18,960 --> 00:03:21,720 Speaker 5: or maybe ten years ago that my parents were also 49 00:03:22,520 --> 00:03:23,799 Speaker 5: They were a Nielsen family. 50 00:03:23,560 --> 00:03:25,600 Speaker 4: When I was a little kid. There you go. 51 00:03:25,919 --> 00:03:29,280 Speaker 5: Yeah, So people always say they've never rooted anyone who 52 00:03:29,320 --> 00:03:31,040 Speaker 5: was part of the Nielsen you know ratings. 53 00:03:31,040 --> 00:03:32,400 Speaker 4: Well, now you just met too too. 54 00:03:32,560 --> 00:03:34,720 Speaker 3: I know it was. I loved it. I'm sorry. I 55 00:03:34,760 --> 00:03:36,520 Speaker 3: was just so into it. I'd be like, what are 56 00:03:36,520 --> 00:03:37,880 Speaker 3: we watching at seven thirty? 57 00:03:38,120 --> 00:03:38,320 Speaker 4: You know. 58 00:03:38,360 --> 00:03:41,280 Speaker 3: Anyway, all right, let's talk about Nielsen. Now, let's not 59 00:03:41,320 --> 00:03:43,720 Speaker 3: talk about Nielsen in the nineties. So there was a 60 00:03:43,760 --> 00:03:47,240 Speaker 3: recent report it came out I believe last year, late 61 00:03:47,240 --> 00:03:48,360 Speaker 3: in the year called. 62 00:03:48,240 --> 00:03:50,840 Speaker 4: Uh being Seen on Screen, Being. 63 00:03:50,680 --> 00:03:53,320 Speaker 3: Seen on Screen, And we want to focus on the 64 00:03:53,400 --> 00:03:56,760 Speaker 3: section that talks about Latinos with content, you know, because 65 00:03:56,800 --> 00:03:58,880 Speaker 3: I really want to sort of explore this a little 66 00:03:58,880 --> 00:04:00,720 Speaker 3: bit more besides just reading the report, and we'll link 67 00:04:00,760 --> 00:04:03,640 Speaker 3: to the report. What are the biggest takeaways of just 68 00:04:04,160 --> 00:04:07,800 Speaker 3: the findings that you discovered that Nielsen discovered regarding like 69 00:04:07,920 --> 00:04:10,880 Speaker 3: US Latinos right now in terms of representation and being 70 00:04:10,920 --> 00:04:11,720 Speaker 3: seen on screen? 71 00:04:12,400 --> 00:04:16,160 Speaker 5: Well, Latinos specifically, and frankly for all the other identity 72 00:04:16,160 --> 00:04:20,880 Speaker 5: groups too, is that being seen on screen doesn't always 73 00:04:20,880 --> 00:04:25,600 Speaker 5: equate or often doesn't equate to sort of quality representation. 74 00:04:26,279 --> 00:04:26,520 Speaker 4: Right. 75 00:04:26,920 --> 00:04:31,320 Speaker 5: Our report still illustrates that the TV industry is falling 76 00:04:31,360 --> 00:04:38,560 Speaker 5: short on representing Latinos across genres, and frankly, the perception 77 00:04:38,640 --> 00:04:41,400 Speaker 5: of people watching this content is that it doesn't accurately 78 00:04:41,440 --> 00:04:45,400 Speaker 5: represent Latinos. So that's not a huge breaking story, right, 79 00:04:45,440 --> 00:04:48,479 Speaker 5: we know that, but as we as we dove deeper 80 00:04:48,520 --> 00:04:50,840 Speaker 5: into this data, it was really interesting. Like when you 81 00:04:50,880 --> 00:04:53,880 Speaker 5: break it out, you know, overall, we say, well, representation 82 00:04:54,040 --> 00:04:56,760 Speaker 5: is about ten percent, right, we know Latinos are about 83 00:04:56,760 --> 00:04:59,400 Speaker 5: twenty percent, and on screen representation is ten percent. 84 00:04:59,440 --> 00:05:01,200 Speaker 4: So you say, all right, that's awful. 85 00:05:01,520 --> 00:05:03,160 Speaker 5: When you look at it and break it out, you 86 00:05:03,200 --> 00:05:06,520 Speaker 5: can see that on broadcast television it actually is a 87 00:05:06,520 --> 00:05:10,000 Speaker 5: lot higher, right, It's about twenty two percent. So on 88 00:05:10,040 --> 00:05:11,880 Speaker 5: the cover, you know, or just when you look at it, 89 00:05:11,880 --> 00:05:14,880 Speaker 5: you might say, hey, well look at that, that's good representation, 90 00:05:15,520 --> 00:05:18,440 Speaker 5: But in fact, the majority of that representation is really 91 00:05:18,480 --> 00:05:22,680 Speaker 5: coming from Spanish language television, right, it's not, and so 92 00:05:23,279 --> 00:05:25,720 Speaker 5: Spanish secord television there's the rub. 93 00:05:26,000 --> 00:05:28,599 Speaker 3: There's the rub right there. Sorry, I just jumped in. 94 00:05:28,680 --> 00:05:31,400 Speaker 3: It's like, ah, there's the rub. Continue. Sorry. It's nothing 95 00:05:31,440 --> 00:05:34,800 Speaker 3: against Spanish language television, nothing against Spanish language nothing, but. 96 00:05:34,800 --> 00:05:39,600 Speaker 5: Actually Spanish language television, interestingly enough, serves up the broadest 97 00:05:39,640 --> 00:05:42,359 Speaker 5: and the best representation we can find almost anywhere on 98 00:05:42,400 --> 00:05:45,080 Speaker 5: television there are and and it makes sense right because 99 00:05:45,120 --> 00:05:49,440 Speaker 5: it's Spanish language entirely. Most of the representation are of Latinos. 100 00:05:49,440 --> 00:05:52,400 Speaker 5: They have the best gender representation found anywhere on TV, 101 00:05:52,839 --> 00:05:56,400 Speaker 5: great representation of Afro Latinos. Every genre is covered, you 102 00:05:56,400 --> 00:05:57,839 Speaker 5: can be anything on Spanish lea. 103 00:05:57,839 --> 00:05:59,640 Speaker 3: So just to stay on this, So, do you think 104 00:05:59,640 --> 00:06:02,520 Speaker 3: that's a of all? Because Spanish language TV traditionally has 105 00:06:02,600 --> 00:06:05,479 Speaker 3: not been as representative of our community, and you've seen 106 00:06:05,560 --> 00:06:06,360 Speaker 3: that that's changed. 107 00:06:06,960 --> 00:06:09,560 Speaker 5: I think it has. And in general, Spanish language TV 108 00:06:09,680 --> 00:06:12,359 Speaker 5: is really propping up all of the broadcast television. But 109 00:06:12,400 --> 00:06:15,040 Speaker 5: to your point, if we remove Spanish language TV, which 110 00:06:15,080 --> 00:06:18,800 Speaker 5: is serving up you know, an awesome representation, then we're 111 00:06:18,800 --> 00:06:22,279 Speaker 5: looking at about six percent of representation. So when we 112 00:06:22,279 --> 00:06:26,640 Speaker 5: look at traditional non Spanish language TV, Latinos are underrepresented 113 00:06:26,760 --> 00:06:30,640 Speaker 5: in almost every genre that there is, you know, horror, comedy, 114 00:06:30,680 --> 00:06:33,200 Speaker 5: action adventure. And so that's why it's easy to push 115 00:06:33,200 --> 00:06:35,400 Speaker 5: a number out there and everyone look and we can 116 00:06:35,400 --> 00:06:37,000 Speaker 5: actually get into this in the second topic. 117 00:06:37,000 --> 00:06:38,960 Speaker 4: I think we're going to cover to look at it and. 118 00:06:38,880 --> 00:06:40,840 Speaker 3: See, yeah, yeah, look at you. You got to run 119 00:06:40,839 --> 00:06:42,720 Speaker 3: down of the show. I love it. You know, we're 120 00:06:42,720 --> 00:06:44,960 Speaker 3: going to talk at you got a little podcast conversation. 121 00:06:45,160 --> 00:06:46,919 Speaker 3: We are going to talk about that. But let's finish 122 00:06:47,000 --> 00:06:49,039 Speaker 3: on this point because I think you raise a couple 123 00:06:49,040 --> 00:06:52,320 Speaker 3: of really interesting points. It's not only about quantity, it's 124 00:06:52,320 --> 00:06:55,160 Speaker 3: about quality. And just in the space that I'm in, 125 00:06:55,520 --> 00:06:59,720 Speaker 3: you know, we're doing things now with Warner one fifty 126 00:07:00,080 --> 00:07:04,400 Speaker 3: creating pilots for late night television and you know, news programming, 127 00:07:04,520 --> 00:07:08,400 Speaker 3: And I looked at your report and there's like nothing, 128 00:07:09,360 --> 00:07:12,160 Speaker 3: there's nothing that the things that we're doing with Latino 129 00:07:12,200 --> 00:07:14,960 Speaker 3: Rebels live. I'm like, wait a minute, there's no one 130 00:07:15,000 --> 00:07:18,600 Speaker 3: doing this right now according to Nielsen. Like so there's 131 00:07:18,640 --> 00:07:22,720 Speaker 3: certain sectors even in the television industry, genres that are 132 00:07:22,800 --> 00:07:24,560 Speaker 3: really low representative. 133 00:07:24,000 --> 00:07:25,600 Speaker 4: Right, really low. 134 00:07:25,840 --> 00:07:28,040 Speaker 5: I think a lot is changing, and we've seen just 135 00:07:28,120 --> 00:07:31,200 Speaker 5: in the past year. Really which is interesting, is this 136 00:07:31,400 --> 00:07:33,880 Speaker 5: sort of not a power shift but this change of 137 00:07:33,880 --> 00:07:39,000 Speaker 5: the narrative where you know, audiences are demanding better content 138 00:07:39,120 --> 00:07:42,960 Speaker 5: and better representation within their content. Our data tells us that, 139 00:07:43,160 --> 00:07:46,000 Speaker 5: you know, sixty percent of Latinas and a fifty seven 140 00:07:46,040 --> 00:07:49,160 Speaker 5: percent of Latino men say that they you know, are 141 00:07:49,200 --> 00:07:52,200 Speaker 5: more likely to watch content that features their identity groups. 142 00:07:52,480 --> 00:07:56,160 Speaker 5: We are seeking out content where we see ourselves on screen, 143 00:07:56,400 --> 00:07:59,040 Speaker 5: and the more that that happens, the more that we're 144 00:07:59,040 --> 00:08:01,680 Speaker 5: going to see change in the industry in terms of 145 00:08:01,680 --> 00:08:04,280 Speaker 5: what gets greenlit, what makes its way to our TVs. 146 00:08:04,520 --> 00:08:06,360 Speaker 3: And last question about this because I do want to 147 00:08:06,360 --> 00:08:09,679 Speaker 3: talk about audio because being in the audio space for years, 148 00:08:09,760 --> 00:08:13,600 Speaker 3: I've been saying, you know, your report literally confirmed my world. 149 00:08:14,120 --> 00:08:16,760 Speaker 3: But sticking to TV and film and all this, are 150 00:08:16,800 --> 00:08:20,120 Speaker 3: you seeing progress? Right? Have you seen some progress? It's 151 00:08:20,120 --> 00:08:22,760 Speaker 3: safe to say that there's little steps happening. I mean 152 00:08:22,960 --> 00:08:27,000 Speaker 3: there's moments, right, There's moments happening. Although there's then things 153 00:08:27,120 --> 00:08:30,360 Speaker 3: get canceled, you know, like Kenthified, But then there's a 154 00:08:30,400 --> 00:08:32,839 Speaker 3: moment like ABC is pushing something on Hulu right now 155 00:08:32,880 --> 00:08:36,480 Speaker 3: about a family in Sonoma Valley, which I'm like, that's intriguing. 156 00:08:36,520 --> 00:08:38,560 Speaker 3: I mean, not that I love soap opera stuff, but 157 00:08:38,559 --> 00:08:41,160 Speaker 3: I kind of do. But but it's mix and match. 158 00:08:41,520 --> 00:08:43,880 Speaker 3: You would think it's a mix, it's not. It's getting there, 159 00:08:43,880 --> 00:08:45,800 Speaker 3: I mean, and then you think of something like the 160 00:08:45,880 --> 00:08:49,680 Speaker 3: encanto phenomenon that might help open more doors, right or 161 00:08:50,000 --> 00:08:50,960 Speaker 3: what are your thoughts? 162 00:08:51,280 --> 00:08:53,720 Speaker 5: Yeah, it is changing, It is changing, for sure, But 163 00:08:53,760 --> 00:08:57,079 Speaker 5: I think the again, the consumer behavior is what's actually, 164 00:08:57,120 --> 00:09:00,040 Speaker 5: in my opinion, a big driver of that change. The 165 00:09:00,120 --> 00:09:04,840 Speaker 5: accessibility today, right, like if you finding content that speaks 166 00:09:04,880 --> 00:09:09,240 Speaker 5: to you, either in Spanish in culture is easier for 167 00:09:09,280 --> 00:09:11,920 Speaker 5: the consumer now than it ever has been before. Now 168 00:09:12,040 --> 00:09:14,560 Speaker 5: we can talk about you know, streaming services raising their 169 00:09:14,600 --> 00:09:16,960 Speaker 5: prices and what that's going to do to accessibility, but 170 00:09:17,080 --> 00:09:20,679 Speaker 5: the truth is the availability of content that meets the 171 00:09:20,720 --> 00:09:24,959 Speaker 5: needs of the consumer today has grown dramatically, which means 172 00:09:25,240 --> 00:09:27,720 Speaker 5: that people are able to find and consume content that's 173 00:09:27,840 --> 00:09:30,600 Speaker 5: meaningful to them. And as we're able to measure and 174 00:09:30,640 --> 00:09:35,240 Speaker 5: evaluate that content, that drives oftentimes what ends up you know, 175 00:09:35,320 --> 00:09:37,520 Speaker 5: making its way to the bigger screens. 176 00:09:37,880 --> 00:09:40,520 Speaker 3: Got it? And that's where I'm going to just now 177 00:09:40,960 --> 00:09:44,640 Speaker 3: switch to do the switch to podcasts because in the end, 178 00:09:44,640 --> 00:09:46,920 Speaker 3: you know, having we've been doing this podcast for since 179 00:09:46,920 --> 00:09:50,400 Speaker 3: twenty fourteen, so this is our eighth year, and previous 180 00:09:50,440 --> 00:09:52,840 Speaker 3: to that we were doing other things. So I've kind 181 00:09:52,840 --> 00:09:55,600 Speaker 3: of been in this space, at least in the audio space, 182 00:09:55,920 --> 00:09:58,880 Speaker 3: doing this sort of create your own content since you know, 183 00:09:58,880 --> 00:10:01,760 Speaker 3: twenty eleven, two thousand twelve, and back in the day 184 00:10:02,200 --> 00:10:05,320 Speaker 3: it was like we were niche right, we were like, yeah, 185 00:10:05,640 --> 00:10:07,640 Speaker 3: what are you doing? Right? What do you write? You know, 186 00:10:07,679 --> 00:10:10,920 Speaker 3: it's like what where are you going to? Yeah? What 187 00:10:11,040 --> 00:10:13,880 Speaker 3: is this audio? People talking to MIC's And obviously at 188 00:10:13,880 --> 00:10:16,880 Speaker 3: Futuno Media we have audio storytelling with Latino USA, you 189 00:10:16,880 --> 00:10:18,719 Speaker 3: know in the Thick that I co host with Maria, 190 00:10:18,800 --> 00:10:20,600 Speaker 3: all the things that we're doing a foot little studios. 191 00:10:20,920 --> 00:10:22,920 Speaker 3: But we kind of banked on the fact that podcasts 192 00:10:22,960 --> 00:10:25,680 Speaker 3: were going to be sort of the place where you 193 00:10:25,720 --> 00:10:27,560 Speaker 3: were just saying, where people were going to find that 194 00:10:27,679 --> 00:10:30,319 Speaker 3: quality and have access to it. So tell me how 195 00:10:30,320 --> 00:10:30,720 Speaker 3: we got. 196 00:10:30,640 --> 00:10:33,199 Speaker 4: It right, I would be happy to do. 197 00:10:33,320 --> 00:10:35,000 Speaker 5: And we actually did a little bit of a a 198 00:10:35,040 --> 00:10:37,120 Speaker 5: couple of pieces of work we did recently. One is 199 00:10:37,160 --> 00:10:39,040 Speaker 5: a full podcast report, and then I did a little 200 00:10:39,080 --> 00:10:43,840 Speaker 5: feature on podcasting and latinos specifically in our October version 201 00:10:43,960 --> 00:10:47,760 Speaker 5: of the Historian Consumer Report. So Essentially what you did 202 00:10:47,880 --> 00:10:50,000 Speaker 5: right was exactly what you said was being niche right 203 00:10:50,080 --> 00:10:53,440 Speaker 5: early on. And as I said, now accessibilities increased, so 204 00:10:53,480 --> 00:10:57,360 Speaker 5: people are finding new content, it's being socialized more. 205 00:10:57,720 --> 00:11:00,520 Speaker 4: But as when you started your work right years ago 206 00:11:00,600 --> 00:11:05,599 Speaker 4: or eight years ago, you at the time, finding meaningful content. 207 00:11:05,400 --> 00:11:08,240 Speaker 5: That was you know, that was nuanced in the right 208 00:11:08,280 --> 00:11:11,240 Speaker 5: ways and that hit the right points was difficult. Certainly, 209 00:11:11,240 --> 00:11:14,480 Speaker 5: it was difficult in traditional TV and cable, and you 210 00:11:14,480 --> 00:11:16,720 Speaker 5: know in the audio space we were really you know, 211 00:11:16,760 --> 00:11:18,760 Speaker 5: the options were really really few. 212 00:11:19,200 --> 00:11:21,000 Speaker 4: And so I think what made. 213 00:11:20,760 --> 00:11:25,400 Speaker 5: The magic work is this combination of foken word, of 214 00:11:25,480 --> 00:11:30,520 Speaker 5: delivering meaningful narrative in a way that is mobile, moves 215 00:11:30,559 --> 00:11:33,520 Speaker 5: with people people can find in a variety of places, 216 00:11:33,559 --> 00:11:37,680 Speaker 5: and touched on topics that weren't necessarily being addressed in 217 00:11:38,000 --> 00:11:41,200 Speaker 5: other places where they're spoken. We're certainly not in the news, 218 00:11:41,240 --> 00:11:44,360 Speaker 5: and you know, television is really driven around you know, 219 00:11:44,400 --> 00:11:47,280 Speaker 5: in other types of content, different types of storytelling. 220 00:11:47,360 --> 00:11:48,920 Speaker 4: So that's what you absolutely did, right. 221 00:11:48,960 --> 00:11:51,640 Speaker 5: I think the Latino community was right, as we can see, 222 00:11:51,640 --> 00:11:53,959 Speaker 5: that's where we've seen the most growth, and in particular 223 00:11:54,320 --> 00:11:55,600 Speaker 5: in podcast genres like. 224 00:11:55,559 --> 00:11:58,600 Speaker 3: Yours, right, And I think what's in some of the 225 00:11:58,640 --> 00:12:02,120 Speaker 3: stats that you all report. I mean, when I look 226 00:12:02,160 --> 00:12:05,240 Speaker 3: at them, it doesn't surprise me, but it's really nice 227 00:12:05,280 --> 00:12:07,960 Speaker 3: to have this data. So for example, just when you 228 00:12:08,040 --> 00:12:10,760 Speaker 3: talk about podcasts and you know, the new way to 229 00:12:10,840 --> 00:12:14,880 Speaker 3: reach Hispanics and I'm quoting, podcast listening among Hispanics twenty 230 00:12:14,880 --> 00:12:17,560 Speaker 3: five to thirty nine has doubled in the past three years. 231 00:12:18,200 --> 00:12:21,160 Speaker 3: And then this one seventy percent of Afro Latino and 232 00:12:21,200 --> 00:12:24,640 Speaker 3: seventy percent of Hispanic women listen to podcasts between one 233 00:12:24,679 --> 00:12:27,520 Speaker 3: and five times a month. And the number of Hispanic 234 00:12:27,559 --> 00:12:32,080 Speaker 3: podcast listeners again I am quoting, has grown six times 235 00:12:32,440 --> 00:12:36,600 Speaker 3: six times between twenty ten and twenty nineteen, versus four 236 00:12:36,640 --> 00:12:41,000 Speaker 3: times the rate growth among whites. You know, Latino rebels 237 00:12:41,000 --> 00:12:43,400 Speaker 3: being part of the several offering e steft with Bluto 238 00:12:43,480 --> 00:12:46,800 Speaker 3: Media offers in the space, we're seeing it each and 239 00:12:46,840 --> 00:12:48,920 Speaker 3: every day, and it's almost like we're writing this really 240 00:12:48,960 --> 00:12:51,199 Speaker 3: cool wave because of the point that you just said 241 00:12:51,880 --> 00:12:55,640 Speaker 3: is if you do it right with the right intention, 242 00:12:56,320 --> 00:12:58,760 Speaker 3: the people are going to start coming. Even though it 243 00:12:58,840 --> 00:13:02,280 Speaker 3: was a risk of couple of years ago, it's starting 244 00:13:02,280 --> 00:13:05,680 Speaker 3: to pay off your thoughts well, and. 245 00:13:05,559 --> 00:13:07,880 Speaker 5: A lot of that I think is driven also by 246 00:13:08,080 --> 00:13:10,560 Speaker 5: the When I say the community was right, one of 247 00:13:10,600 --> 00:13:14,319 Speaker 5: the things that I'm talking about specifically is our demographics, 248 00:13:14,320 --> 00:13:17,360 Speaker 5: like our age. So we have seen great big growth 249 00:13:17,400 --> 00:13:20,040 Speaker 5: in podcasts listening among older Latinos as well, like fifty 250 00:13:20,040 --> 00:13:23,239 Speaker 5: five plus, which is really interesting. But for younger Latinos, 251 00:13:23,320 --> 00:13:27,720 Speaker 5: our community is, you know, is significantly younger than certainly 252 00:13:27,840 --> 00:13:30,520 Speaker 5: the non Hispanic white community. But you have this, you know, 253 00:13:30,559 --> 00:13:32,600 Speaker 5: three quarters of the community under thirty five. 254 00:13:33,400 --> 00:13:34,240 Speaker 4: So mobile. 255 00:13:34,520 --> 00:13:37,240 Speaker 5: When I say mobile, I mean like working, moving, you know, 256 00:13:37,600 --> 00:13:40,560 Speaker 5: and being able to consume meaningful content on the go 257 00:13:40,679 --> 00:13:43,560 Speaker 5: without necessarily having to be you know, looking at a screen. 258 00:13:43,640 --> 00:13:46,439 Speaker 5: There is no community with more you know, a greater 259 00:13:46,480 --> 00:13:49,480 Speaker 5: distribution of young people than ours, and so it makes 260 00:13:49,520 --> 00:13:53,240 Speaker 5: perfect sense that the community is you know, seeking mobile, 261 00:13:53,440 --> 00:13:56,600 Speaker 5: bite sized content that can move with them, and podcasting 262 00:13:56,720 --> 00:13:58,880 Speaker 5: was just it was just perfectly position natural. 263 00:13:59,200 --> 00:14:03,160 Speaker 3: So specific let's talk a little bit about other findings, 264 00:14:03,520 --> 00:14:06,559 Speaker 3: specifically after Latinos that you spend a little bit of time, 265 00:14:07,240 --> 00:14:09,960 Speaker 3: what findings did you find, because I think you talk 266 00:14:10,040 --> 00:14:12,920 Speaker 3: about being representative of the community, but it seems like 267 00:14:13,080 --> 00:14:16,240 Speaker 3: the same problems you know, you have latinidd with a 268 00:14:16,240 --> 00:14:21,680 Speaker 3: big l But then forgetting sort of within that community 269 00:14:21,720 --> 00:14:25,280 Speaker 3: that you know, there's there's just different younis. There's another 270 00:14:25,360 --> 00:14:28,560 Speaker 3: Latino community and there's not everything's painted with such a 271 00:14:28,560 --> 00:14:30,880 Speaker 3: broad brush. So what did you find? And I thought 272 00:14:30,880 --> 00:14:34,040 Speaker 3: it was fascinating to see it from Nielsen because, like 273 00:14:34,080 --> 00:14:36,680 Speaker 3: I said, being a Nielsen viewer, you know, being a 274 00:14:36,760 --> 00:14:40,280 Speaker 3: Nielsen survey dude from the nineties, the company has changed 275 00:14:40,280 --> 00:14:42,040 Speaker 3: in a lot of ways. There's a lot more nuance 276 00:14:42,080 --> 00:14:44,600 Speaker 3: in what you're presenting with latinidd So tell me about 277 00:14:44,680 --> 00:14:47,680 Speaker 3: that and how you guys are being intentional about that 278 00:14:47,760 --> 00:14:48,080 Speaker 3: as well. 279 00:14:48,720 --> 00:14:52,680 Speaker 5: Sure, you know, prior really even to well, I'll say 280 00:14:52,760 --> 00:14:56,320 Speaker 5: America's racial reckoning a few years ago really opened up 281 00:14:56,360 --> 00:15:00,240 Speaker 5: everyone's eyes right personally to explore their own identities, what 282 00:15:00,320 --> 00:15:04,440 Speaker 5: equity really means, and certainly for companies, everything from how 283 00:15:04,440 --> 00:15:07,640 Speaker 5: they're fending their their dollars and with what companies to 284 00:15:07,680 --> 00:15:10,480 Speaker 5: who they're speaking with, and certainly for Nielsen as well, 285 00:15:10,560 --> 00:15:12,800 Speaker 5: we you know, wanted to make sure that when we're 286 00:15:12,840 --> 00:15:16,120 Speaker 5: talking about audiences that were being inclusive of all types 287 00:15:16,160 --> 00:15:16,840 Speaker 5: of audiences. 288 00:15:16,880 --> 00:15:18,400 Speaker 4: So we made several changes. 289 00:15:19,240 --> 00:15:23,520 Speaker 5: We always used to bring forward data as Hispanics, right, 290 00:15:23,520 --> 00:15:26,960 Speaker 5: So this big bucket. And you know, even myself as 291 00:15:27,000 --> 00:15:29,720 Speaker 5: a Kuwana, I didn't necessarily you know, when I would 292 00:15:29,720 --> 00:15:33,160 Speaker 5: bring forward like Hispanic top radio formats. You know there 293 00:15:33,200 --> 00:15:36,200 Speaker 5: there is, you know, the top formats and around Mexican 294 00:15:36,240 --> 00:15:38,960 Speaker 5: regional or whatever, like some of those for me personally 295 00:15:39,040 --> 00:15:42,040 Speaker 5: didn't really didn't have the same sense of weight or 296 00:15:42,160 --> 00:15:44,560 Speaker 5: meaning because I listened to different types of music. But 297 00:15:44,760 --> 00:15:47,840 Speaker 5: Nielsen brought forward this data in this bucket, and frankly, 298 00:15:47,880 --> 00:15:49,840 Speaker 5: we did that because this is what the industry was 299 00:15:49,880 --> 00:15:53,480 Speaker 5: asking from us. You know, brands and advertisers and marketers 300 00:15:53,520 --> 00:15:56,440 Speaker 5: wanted to know how Hispanics behave. And I'm saying that 301 00:15:56,480 --> 00:15:58,200 Speaker 5: with air quotes. You heard it in my voice. 302 00:15:58,240 --> 00:15:58,880 Speaker 6: I love the fact. 303 00:15:58,880 --> 00:16:01,160 Speaker 3: Did you keep saying it like that? You keep saying 304 00:16:01,400 --> 00:16:03,840 Speaker 3: Hispanics Okay, continue in air quotes. 305 00:16:03,960 --> 00:16:05,880 Speaker 5: And I'm saying that like that because it's such a 306 00:16:05,880 --> 00:16:08,840 Speaker 5: big bucket, and I think all of us, including our listeners, 307 00:16:08,960 --> 00:16:11,600 Speaker 5: know that doesn't necessarily it's problematic. 308 00:16:11,680 --> 00:16:14,240 Speaker 3: We've done the history, you know, we we dive, you know, 309 00:16:14,280 --> 00:16:17,440 Speaker 3: we go in all in on identity and challenging it 310 00:16:17,520 --> 00:16:20,000 Speaker 3: and challenging Latini that and it's funny that and everything. 311 00:16:20,320 --> 00:16:22,520 Speaker 3: But I love the fact that you're mentioning it at 312 00:16:22,560 --> 00:16:25,120 Speaker 3: air quotes. From now on, we just have to say 313 00:16:25,160 --> 00:16:27,280 Speaker 3: the word hispanic anyway. Continue. 314 00:16:27,560 --> 00:16:30,040 Speaker 5: So we brought forward our data on latinos is one 315 00:16:30,120 --> 00:16:32,080 Speaker 5: big bucket. They're all changed and say it that way. 316 00:16:32,320 --> 00:16:34,520 Speaker 5: Even even we knew, you know, certainly in our own 317 00:16:34,520 --> 00:16:36,760 Speaker 5: experience that we wanted to get more nuanced with it. 318 00:16:36,840 --> 00:16:40,400 Speaker 5: So the opportunity that presented itself was, you know, we 319 00:16:40,440 --> 00:16:42,280 Speaker 5: always have the data and we're able to share it, 320 00:16:42,320 --> 00:16:45,280 Speaker 5: but there wasn't the demand. The industry has now begun 321 00:16:45,360 --> 00:16:48,160 Speaker 5: to demand from us and from you know, each other 322 00:16:48,200 --> 00:16:50,480 Speaker 5: and from within their own organizations that we really take 323 00:16:50,480 --> 00:16:54,680 Speaker 5: a closer look at identities within larger the intersectional identities, 324 00:16:54,960 --> 00:16:58,480 Speaker 5: so the community and bringing forward you know, after Latinos 325 00:16:58,480 --> 00:17:02,520 Speaker 5: and after Latina data in our representation on screen data 326 00:17:02,840 --> 00:17:07,719 Speaker 5: and in our television ratings data was for me personally. 327 00:17:07,760 --> 00:17:09,960 Speaker 5: It was one of the highlights of the work that 328 00:17:10,000 --> 00:17:14,080 Speaker 5: we did last year bringing forward intersectional data around LGBTQ 329 00:17:14,200 --> 00:17:16,240 Speaker 5: after Latinos, which we did and some of our work 330 00:17:16,880 --> 00:17:20,000 Speaker 5: allowed us to illuminate not not only cast the light 331 00:17:20,040 --> 00:17:23,240 Speaker 5: on the community, but also on the lack of representation 332 00:17:23,480 --> 00:17:27,560 Speaker 5: that exists and when there is representation, it's really bucketed 333 00:17:27,920 --> 00:17:31,680 Speaker 5: into you know, one recurrent, one cast member, or you know, 334 00:17:31,800 --> 00:17:34,240 Speaker 5: or one walk on and it's not really the type 335 00:17:34,240 --> 00:17:37,000 Speaker 5: of representation that the community deserves. 336 00:17:37,040 --> 00:17:38,800 Speaker 3: Yeah, I know, and as we as we all know, 337 00:17:38,840 --> 00:17:41,440 Speaker 3: we're recording remotely, and I think the dog is in 338 00:17:41,520 --> 00:17:42,680 Speaker 3: agreement with your comments. 339 00:17:43,000 --> 00:17:47,280 Speaker 5: My dogs agree that everyone deserves visibility and content. 340 00:17:48,880 --> 00:17:51,320 Speaker 3: See how I do this that during the time of pandemic, 341 00:17:51,359 --> 00:17:53,760 Speaker 3: you see, this is how you see very thank you, 342 00:17:54,000 --> 00:17:57,080 Speaker 3: So listen. I know we talked a lot about the deficiencies, 343 00:17:57,560 --> 00:17:59,880 Speaker 3: and I know you've talked a little bit about them 344 00:18:00,080 --> 00:18:04,480 Speaker 3: all steps in progress, but obviously, you know, how do 345 00:18:04,520 --> 00:18:07,560 Speaker 3: we get beyond that conversation and what do you see 346 00:18:07,680 --> 00:18:10,280 Speaker 3: moving forward, especially in the work that you do with 347 00:18:10,480 --> 00:18:14,720 Speaker 3: big data and Nielsen and advertisers and companies. Where do 348 00:18:14,720 --> 00:18:16,480 Speaker 3: you think this is going to take us? Are we 349 00:18:16,520 --> 00:18:19,840 Speaker 3: getting to that inflection point where we might start seeing 350 00:18:20,600 --> 00:18:22,879 Speaker 3: more immediate progress or what are your thoughts? 351 00:18:23,520 --> 00:18:26,199 Speaker 5: I do think so, And I think the next step is, 352 00:18:26,640 --> 00:18:29,879 Speaker 5: you know, as we've been looking at you know, quantitative metrics, right, 353 00:18:29,920 --> 00:18:33,240 Speaker 5: who's on screen, who's visible? The next step is really 354 00:18:33,520 --> 00:18:37,640 Speaker 5: not just brands and advertisers, but producers, directors, content developers, 355 00:18:37,640 --> 00:18:42,520 Speaker 5: and others really beginning to better understand how people connect 356 00:18:42,720 --> 00:18:48,760 Speaker 5: with content and importantly giving that content time to find 357 00:18:48,800 --> 00:18:52,720 Speaker 5: its audience and grow. Today we are and I hear 358 00:18:52,760 --> 00:18:53,680 Speaker 5: I know you're. 359 00:18:53,400 --> 00:18:55,960 Speaker 3: Thinking, oh my god, you're like preciing right I'm like 360 00:18:56,240 --> 00:18:59,280 Speaker 3: in church right now, and I'm like, what what Stacy 361 00:18:59,400 --> 00:19:02,480 Speaker 3: is saying? You know how many times I have said 362 00:19:02,480 --> 00:19:04,080 Speaker 3: that in the last eleven years. And I don't want 363 00:19:04,119 --> 00:19:05,639 Speaker 3: to cut you off because I know you want to 364 00:19:05,640 --> 00:19:08,120 Speaker 3: finish your point. But when I would go into these 365 00:19:08,320 --> 00:19:10,920 Speaker 3: places pitching Latino Rebels, even like in the early days, 366 00:19:10,920 --> 00:19:13,359 Speaker 3: when I'm like, y'all, like, you need to let this grow. 367 00:19:13,440 --> 00:19:15,760 Speaker 3: It's a foundation, you know, you got to plant it 368 00:19:15,800 --> 00:19:18,359 Speaker 3: like a garden. But there was so much pressure to 369 00:19:19,200 --> 00:19:22,160 Speaker 3: make something quick that I back I literally backed out 370 00:19:22,200 --> 00:19:24,119 Speaker 3: of deals because I was like, I don't want to 371 00:19:24,160 --> 00:19:26,480 Speaker 3: get I don't want to go down this route because 372 00:19:26,480 --> 00:19:30,640 Speaker 3: it would mean sacrificing everything in our mission that we've done. 373 00:19:30,720 --> 00:19:33,800 Speaker 3: And I know it sounds counterintuitive, because you know, I 374 00:19:33,840 --> 00:19:37,159 Speaker 3: was very entrepreneurial before I moved to futlutal Media. But 375 00:19:37,280 --> 00:19:39,680 Speaker 3: you're walking away from money, you know what I'm saying, 376 00:19:39,760 --> 00:19:42,359 Speaker 3: You're walking away from things and you're like, Nope. But 377 00:19:42,480 --> 00:19:47,320 Speaker 3: then I realize, you know, stay the course, people will 378 00:19:47,359 --> 00:19:49,919 Speaker 3: start coming to you, and we're starting to see that. 379 00:19:50,040 --> 00:19:52,159 Speaker 3: So I didn't want to interrupt you, but it just 380 00:19:52,240 --> 00:19:53,800 Speaker 3: you do really just resonated with me. 381 00:19:54,320 --> 00:19:55,480 Speaker 4: No, but you're right, I. 382 00:19:55,440 --> 00:19:57,800 Speaker 5: Believe they are now, especially with you know, there is 383 00:19:58,000 --> 00:20:02,840 Speaker 5: a national narrative around supporting diverse media and creators, so 384 00:20:02,920 --> 00:20:05,040 Speaker 5: I would expect you would see that and that will grow. 385 00:20:05,400 --> 00:20:07,320 Speaker 4: But when it comes to content. 386 00:20:07,040 --> 00:20:10,080 Speaker 5: I think you know that the challenges is we're moving 387 00:20:10,160 --> 00:20:12,720 Speaker 5: living in such a fast paced world that people often 388 00:20:12,800 --> 00:20:14,840 Speaker 5: expect them when I see people I'm talking about, you know, 389 00:20:14,880 --> 00:20:18,600 Speaker 5: the executives perhaps at the top, they're expecting TikTok like 390 00:20:18,760 --> 00:20:22,240 Speaker 5: viral video moments from some of the content that they're producing, 391 00:20:22,880 --> 00:20:26,320 Speaker 5: and not having a nuanced understanding of the community and 392 00:20:26,400 --> 00:20:29,520 Speaker 5: you know, and giving content time to find its audience 393 00:20:29,520 --> 00:20:34,080 Speaker 5: and growth, specifically content that's targeted to or about communities 394 00:20:34,080 --> 00:20:37,480 Speaker 5: of color or communities like ours. And I'll also say 395 00:20:37,520 --> 00:20:40,040 Speaker 5: the other challenge that I've noticed is that when we 396 00:20:40,119 --> 00:20:42,120 Speaker 5: you know, you talked about planting it and letting it grow, 397 00:20:42,440 --> 00:20:44,680 Speaker 5: but cultivating it is equally important. 398 00:20:44,720 --> 00:20:45,280 Speaker 4: There is not. 399 00:20:45,440 --> 00:20:48,480 Speaker 5: When I think about about you mentioned Henified earlier and 400 00:20:48,560 --> 00:20:51,399 Speaker 5: the season two premiere, I mean, I do not think 401 00:20:51,440 --> 00:20:53,359 Speaker 5: and I this I don't have the data to support, 402 00:20:53,400 --> 00:20:55,200 Speaker 5: but in my own my own opinion, I don't think 403 00:20:55,200 --> 00:20:57,199 Speaker 5: that I saw the same type of promotion around the 404 00:20:57,200 --> 00:21:00,280 Speaker 5: season two premiere that we did around season one. And 405 00:21:00,560 --> 00:21:03,119 Speaker 5: then you know, you look at the debut and you know, 406 00:21:03,200 --> 00:21:06,960 Speaker 5: Netflix makes a decision around that, and you think without 407 00:21:07,040 --> 00:21:11,640 Speaker 5: properly growing and supporting and Netflix is our great friends 408 00:21:11,680 --> 00:21:14,520 Speaker 5: and we are super supportive of you know, their work. 409 00:21:15,359 --> 00:21:16,800 Speaker 5: My personal opinion. 410 00:21:16,720 --> 00:21:20,120 Speaker 3: No, no, I'm the same way. I mean, you know, yeah, yeah, 411 00:21:20,160 --> 00:21:22,000 Speaker 3: But I also think from my threat to end it 412 00:21:22,040 --> 00:21:24,480 Speaker 3: with this, I think you're absolutely right because there's also 413 00:21:24,520 --> 00:21:26,560 Speaker 3: these expectations to be like you have to crack the 414 00:21:26,560 --> 00:21:29,480 Speaker 3: top ten orals you can't succeed, when in fact, what 415 00:21:29,600 --> 00:21:32,199 Speaker 3: I think Henified did and I tweeted about this, is 416 00:21:32,200 --> 00:21:37,480 Speaker 3: that it actually hit that niche and actually hit something 417 00:21:37,600 --> 00:21:41,440 Speaker 3: that is very hard to quantify. And if you're walking 418 00:21:41,480 --> 00:21:47,320 Speaker 3: away from those in the short term, eventually the community 419 00:21:47,359 --> 00:21:49,439 Speaker 3: is going to be like it leads to lack of 420 00:21:49,520 --> 00:21:52,560 Speaker 3: trust and there's a reason why there are avoids, and 421 00:21:52,600 --> 00:21:54,879 Speaker 3: there's a reason why the things that we create and 422 00:21:54,920 --> 00:21:57,399 Speaker 3: the thing I created with Rebels still is long lasting 423 00:21:57,400 --> 00:22:02,040 Speaker 3: after eleven years because people see there's a connection in 424 00:22:02,080 --> 00:22:05,120 Speaker 3: the community and it takes a long time. And that's 425 00:22:05,119 --> 00:22:09,439 Speaker 3: sort of the counterintuitive thing between business and cultivating. And 426 00:22:09,640 --> 00:22:12,119 Speaker 3: I think you're absolutely right, and I'm really, really really 427 00:22:12,160 --> 00:22:16,200 Speaker 3: happy that you're working at a place that has such 428 00:22:16,280 --> 00:22:20,640 Speaker 3: cachet like Nielsen, because come on, I mean Nielsen, you know, 429 00:22:20,760 --> 00:22:21,960 Speaker 3: there's it's a gold standard. 430 00:22:22,480 --> 00:22:25,159 Speaker 5: You know. I appreciate that, and I thank you for 431 00:22:25,200 --> 00:22:27,720 Speaker 5: the opportunity. I do just want to reiterate what you said, 432 00:22:27,720 --> 00:22:29,840 Speaker 5: which is I think the challenge now is it's left 433 00:22:29,880 --> 00:22:32,880 Speaker 5: this void and for the next creator in that space, 434 00:22:33,240 --> 00:22:35,440 Speaker 5: you know, does that mean that their content can be 435 00:22:35,480 --> 00:22:37,399 Speaker 5: as meaningful and as nuance or do they have to 436 00:22:37,560 --> 00:22:39,919 Speaker 5: wash that out, water that down a little bit so 437 00:22:39,960 --> 00:22:42,040 Speaker 5: that they can, you know, make it past season two. 438 00:22:42,440 --> 00:22:44,520 Speaker 5: We have a lot of room to grow here still. 439 00:22:44,840 --> 00:22:47,560 Speaker 5: I think we need to continue supporting our diverse creators 440 00:22:47,640 --> 00:22:51,280 Speaker 5: and making sure that the people that greenlight this content 441 00:22:51,440 --> 00:22:53,680 Speaker 5: are Latino also through the top, so we can give 442 00:22:53,720 --> 00:22:56,120 Speaker 5: this content the time to breathe. Thank you so much 443 00:22:56,160 --> 00:22:57,000 Speaker 5: for the chance to be here. 444 00:22:57,119 --> 00:22:58,679 Speaker 3: Oh, I was gonna, I was gonna before you you 445 00:22:58,680 --> 00:23:01,119 Speaker 3: say the thank you of You're very, very nice. The 446 00:23:01,200 --> 00:23:02,960 Speaker 3: last thing I want to ask is like where can 447 00:23:03,000 --> 00:23:06,320 Speaker 3: people read more about these reports or how can they 448 00:23:06,400 --> 00:23:08,600 Speaker 3: follow you all? Because I think what's coming out is 449 00:23:08,600 --> 00:23:12,280 Speaker 3: so valuable for anyone that wants to understand the Latino community, 450 00:23:12,480 --> 00:23:14,200 Speaker 3: like in twenty twenty two. So what's the best way 451 00:23:14,240 --> 00:23:15,560 Speaker 3: for people to find this information? 452 00:23:15,960 --> 00:23:17,000 Speaker 4: Great? The best place? 453 00:23:17,040 --> 00:23:19,440 Speaker 5: We have a lot of content on Nielsen dot com 454 00:23:19,480 --> 00:23:22,360 Speaker 5: that's sort of our main landing place, but an easily 455 00:23:22,440 --> 00:23:26,560 Speaker 5: searchable or google able things. You can look at Nielsen Latinos, 456 00:23:27,000 --> 00:23:30,520 Speaker 5: Nielsen African American, Nielsen Asian American, and it'll bring you 457 00:23:30,600 --> 00:23:33,040 Speaker 5: right to our micro site. We also have Nielsen dot 458 00:23:33,080 --> 00:23:36,639 Speaker 5: com forward Slash Inclusion Analytics, which is all of the 459 00:23:36,920 --> 00:23:41,360 Speaker 5: inclusion and representation data for a variety of different identity 460 00:23:41,400 --> 00:23:42,200 Speaker 5: groups on screen. 461 00:23:42,400 --> 00:23:44,560 Speaker 3: Well, Stacy thereon mus thank you so much for being 462 00:23:44,560 --> 00:23:49,399 Speaker 3: on Latino Rebels Radio. Yes, so there. Now that is 463 00:23:49,440 --> 00:23:55,200 Speaker 3: a conversation you see where data meets creators, and I'm 464 00:23:55,280 --> 00:23:58,239 Speaker 3: very thankful that Stacy really broke it down for us 465 00:23:58,280 --> 00:24:02,000 Speaker 3: in a way that goes beyond port And so you know, 466 00:24:02,040 --> 00:24:04,240 Speaker 3: if you're an independent creator, if you have a project 467 00:24:04,240 --> 00:24:06,919 Speaker 3: out there and feel like you're doing it right, I 468 00:24:06,960 --> 00:24:10,280 Speaker 3: know it sounds like annoying sometimes to stick to it, 469 00:24:10,800 --> 00:24:14,560 Speaker 3: but it's coming. I feel it. I feel the inflection point, 470 00:24:14,600 --> 00:24:17,480 Speaker 3: and it's really interesting that a place like Nielsen is 471 00:24:17,520 --> 00:24:20,280 Speaker 3: also feeling it. So all right, So if you like 472 00:24:20,320 --> 00:24:22,760 Speaker 3: what you heard, rate and review us, share this podcast, 473 00:24:23,960 --> 00:24:26,840 Speaker 3: Follow us at Latino Rubbles, follow me at Julito seventy seven. 474 00:24:27,119 --> 00:24:30,040 Speaker 3: Follow Oscar Fernandez, our producer at Flutluno Media for Latino 475 00:24:30,119 --> 00:24:32,800 Speaker 3: Rubbles Radio, but he also produces the Latino Media Collective 476 00:24:32,840 --> 00:24:35,840 Speaker 3: out of DC. So give the Latino Media Collective a follow, 477 00:24:36,400 --> 00:24:39,320 Speaker 3: and yeah, like we always do. We always close out 478 00:24:39,359 --> 00:24:43,679 Speaker 3: with La pleva Latino Rubbles Radio. We out of here. 479 00:25:10,000 --> 00:25:11,840 Speaker 4: That's not playing in God. 480 00:25:12,320 --> 00:25:16,920 Speaker 2: You listen, can no exciting what the vendor SCA does there. 481 00:25:17,080 --> 00:25:20,359 Speaker 2: I been a medicd no playing in my house wearing 482 00:25:20,480 --> 00:25:21,840 Speaker 2: my support. 483 00:25:21,880 --> 00:25:24,960 Speaker 6: I say this head this day, no thing not tasy again. 484 00:25:25,040 --> 00:25:26,160 Speaker 6: No man, that's gotta be saying. 485 00:25:26,200 --> 00:25:28,960 Speaker 2: Oh this puno f no I said that last by us. 486 00:25:29,400 --> 00:25:32,600 Speaker 2: Then I been America. No playing in my eyes, the 487 00:25:32,720 --> 00:25:41,040 Speaker 2: weding ma sug no I be nobody, God SoC like anything, 488 00:25:42,840 --> 00:25:44,919 Speaker 2: s a may. 489 00:25:44,760 --> 00:26:04,880 Speaker 6: Guy me on some sanday. 490 00:26:08,320 --> 00:26:13,600 Speaker 2: Lass there be American and not where them as. 491 00:26:13,920 --> 00:26:19,040 Speaker 6: Not wear the mask la soil you scretized ever set 492 00:26:19,160 --> 00:26:24,920 Speaker 6: in mass spoto. That's age and I last PoCA no no, 493 00:26:25,080 --> 00:26:27,720 Speaker 6: not wear them, don't buy the bars. 494 00:26:30,560 --> 00:26:34,400 Speaker 2: Saga no I mean, no idea, saga. 495 00:26:36,920 --> 00:26:49,879 Speaker 6: Saga a vega the whitest time, noboddy no ga, no 496 00:26:50,200 --> 00:26:51,960 Speaker 6: say that's. 497 00:26:54,320 --> 00:26:54,600 Speaker 3: Holy? 498 00:26:54,760 --> 00:26:59,880 Speaker 6: Did fend the so loo by I go by. 499 00:27:37,560 --> 00:27:40,560 Speaker 5: The opinions expressed by the guests and contributors in this 500 00:27:40,720 --> 00:27:44,000 Speaker 5: podcast are their own and do not necessarily reflect the 501 00:27:44,119 --> 00:27:46,600 Speaker 5: views of Futuro Media or its employees.