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Speaker 1: Hey, this is any and Samantha, and welcome to Steph

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Speaker 1: when never told your production, I heard you.

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Speaker 2: And welcome to another edition of Happy Hour. As per usual.

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Speaker 2: If you are partaking in any way, be responsible, be wise,

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Speaker 2: and be kind to yourself. That means treating yourself with

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Speaker 2: care and understanding your boundaries. Yes, yes, Also, we are

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Speaker 2: not currently sponsored by any of the products that we

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Speaker 2: are speaking about. That could always change to who knows,

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Speaker 2: But we are always excited to try new things. And

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Speaker 2: we're coming back to the roots of what this was

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Speaker 2: with the Happy Hour, with highlighting a company led by

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Speaker 2: women or non binary folks who are doing some big

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Speaker 2: things in an industry that is typically ran by sus

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Speaker 2: heteronormative men. So we wanted to switch it up as

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Speaker 2: pretty usual. That was kind of that intent because myself,

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Speaker 2: who was a part of the beer industry for a

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Speaker 2: little while, was really sad that it was so dominated

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Speaker 2: by men and it was kind of a gross industry,

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Speaker 2: and we talked about why it was a gross industry.

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Speaker 2: But oftentimes it is the women, the marginalized community who

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Speaker 2: are able to shake out of that type of bad

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Speaker 2: habits and communities. I'll say like that, So yeah, we're

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Speaker 2: gonna come back to our race and we're going to

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Speaker 2: feature a non alcoholic spirit from a company called Spiritless

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Speaker 2: Haha and their specific take on whiskey, Kentucky Whiskey branded

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Speaker 2: Kentucky seventy four. I bought this a while ago, and

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Speaker 2: they're one of the bigger, wider distributors for non alcoholic spirits,

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Speaker 2: so it was really good to see. I was really

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Speaker 2: excited because they've been on my list for a minute

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Speaker 2: to try anyway, and I feel like things have changed

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Speaker 2: drastically in the last five, six, seven, eight years where

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Speaker 2: people are trying to find non alcoholic options for things

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Speaker 2: that they love, and I love to see more and

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Speaker 2: more out there, so we wanted to highlight this one.

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Speaker 2: And yes, as it is ran by uh women, yay,

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Speaker 2: So of course we usually talk about what it tastes like.

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Speaker 2: Because I did, being very honest, kind of forget that

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Speaker 2: this was supposed to be my episode. I'm I'm scrambling about.

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Speaker 2: I was like, oh, yeah, that's right, this is me

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Speaker 2: thinking that we were jumping into something else. But I

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Speaker 2: did prepare ahead of time, and I did give Annie

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Speaker 2: her sample. I've got my sample. Have you tasted it?

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Speaker 2: I haven't.

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Speaker 1: I made what I would normally drink whiskey with, which

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Speaker 1: is just whiskey lime and so water YEP.

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Speaker 2: I love it, well, did you, because usually you take

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Speaker 2: a taste of it before. Did you do that?

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Speaker 1: I didn't, but we were kind of I was rushing.

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Speaker 2: Well, I'm tasting. It's nice. It definitely has the taste

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Speaker 2: of whiskey. It reminds me at the front end. I think,

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Speaker 2: of course, because it's non alcoholic, it is less of

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Speaker 2: a bite, which actually I enjoy, and this might be

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Speaker 2: a good alternative for me who gets very sleepy and

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Speaker 2: oftentimes I'm like, I'm just drinking bubble water, which I

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Speaker 2: love bubble water. So you know, both of those things.

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Speaker 2: But it has a nice grainy taste. It definitely has

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Speaker 2: that forward drink of that whiskey that I do love

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Speaker 2: without the burn. So that's also a nice little touch bonus,

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Speaker 2: I guess. And you made your own cocktail. I love that.

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Speaker 2: A soda whiskey essentially, I scrambling myself like I got

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Speaker 2: this made a what I will call a Christmas mule. Yeah,

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Speaker 2: because instead of lime, I used an orange, and I

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Speaker 2: always think of Christmas as an oranges going hand in

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Speaker 2: hand because as a kid we're part of like our

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Speaker 2: guests from people. My grandmother would put it together like

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Speaker 2: a nuts and free a bag, not a basket, a

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Speaker 2: bag in the round, bag with your name written on it.

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Speaker 2: And it always had oranges. And I know my dad

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Speaker 2: has talked about the fact that that was a big

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Speaker 2: thing in his household, is that they would actually get

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Speaker 2: oranges and it would smell like oranges and pine trees.

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Speaker 2: Yeah for the Christmas tree that yeah, so I'm going

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Speaker 2: to call it my Christmas mule. I love it, thank you.

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Speaker 2: And that's a ginger beer, a little twisted orange peel

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Speaker 2: that like I put in there as well with some

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Speaker 2: orange juice because again I don't have lime because I

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Speaker 2: forgot this was my segment. But it is very delicious,

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Speaker 2: very spicy, but a little bit about the company. So

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Speaker 2: the team is made up of Lauren Chitwood, who is

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Speaker 2: the entrepreneur I'm right reading this off there site by

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Speaker 2: the way, spiritleist dot com, which you can also order

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Speaker 2: from them, is an entrepreneur and an or winning a

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Speaker 2: brand evangelist and not content to rest on her laurels

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Speaker 2: or to re period her combination of head in the

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Speaker 2: clouds activity and boots on the ground hustle have earned

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Speaker 2: Lauren and a reputation for being nimble, innovative, and above

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Speaker 2: all else, a problem solver. Then there's Abby Ferguson. She

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Speaker 2: is a certified food and beverage whisperer. She's an expert

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Speaker 2: in all things culinarian lifestyle, from the conceptualization, partnership and

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Speaker 2: executive of large scale events like the Atlanta Food and

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Speaker 2: Wine Festival to carefully curated influencer activations designed to get

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Speaker 2: the right people talking. Then we have Lexi Lancaster Larson,

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Speaker 2: who is a six generation entrepreneur whose roots run deep

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Speaker 2: with both manufacturing and production and bourbon passionate about building

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Speaker 2: businesses from the ground up. Spiritless is the third female

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Speaker 2: founded company Lexi has had the opportunity to grow. So

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Speaker 2: those are the three main founders and here is their

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Speaker 2: descriptor of the taste profile on their site. It says

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Speaker 2: Kentucky seventy four delivers a high quality, smooth finish under

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Speaker 2: pined by familiar notes of caramel, vanilla and oak. Agreed,

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Speaker 2: And it says Old Kentucky is seventy four is a

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Speaker 2: beautifully distilled non alcoholic spirit for bourbon cocktails. It's won

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Speaker 2: several awards, including a gold medal in the La Spirit

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Speaker 2: Awards as well as named Best Non Alcoholic spirit by

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Speaker 2: that same award, So very very cool. Apparently they use

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Speaker 2: the reverse distillation process, so that's very cool to hear.

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Speaker 2: And then when we asked about how this kind of

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Speaker 2: came about, Lauren Chitwood, who was one of the first people,

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Speaker 2: all talked about being a part of big companies and

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Speaker 2: big alcoholic companies and realizing that quote were also a

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Speaker 2: part of a consumer trend that we were seeing. We

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Speaker 2: were all young, we were trying to become more health conscious.

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Speaker 2: We're all moms a few times over and have spent

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Speaker 2: many years of our lives sitting on the sideline because

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Speaker 2: of pregnancy or one reason or another. We really felt

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Speaker 2: like it was just very obvious when we pulled up

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Speaker 2: and looked that there was an opportunity. We ourselves were

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Speaker 2: living examples of the need for such kind of brands,

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Speaker 2: which is amazing. And they kind of go on. In

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Speaker 2: another article with Career journal dot Com where they talk

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Speaker 2: about opening up in Kentucky in twenty nineteen, it says

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Speaker 2: Enter Spiritless, the Louisville based female led a non alcoholics

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Speaker 2: drink company, the Spiritless Distiller, is preparing to launch and

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Speaker 2: as reverse distill drink that looks and feels and tastes

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Speaker 2: just like bourbon, only it's not. Here's a quote. Our big,

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Speaker 2: bold goal is to create a high quality, truly delicious

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Speaker 2: product line that allows people all over the world to

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Speaker 2: order their favorite cocktail Spiritless or have these blending a

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Speaker 2: spirit with a spirit list to cut the alcohol level

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Speaker 2: in calories in half. Such a web the company's CEO.

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Speaker 2: It enables you to have a premium experience at a

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Speaker 2: bar that is highly customizable. Spiritless is about options far

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Speaker 2: more than it is about drinking or not drinking. And

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Speaker 2: then an article goes on named for Spiritless being the

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Speaker 2: seventy fourth distillery in the state Kentucky. Seventy four is

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Speaker 2: made with a grain neutral spirit and select chars of

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Speaker 2: oak from an extraction process to pull the oak flavors

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Speaker 2: into the spirit. What results is an extremely high proved

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Speaker 2: and intensely flavored spirit that is then reversed distilled to

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Speaker 2: evaporate all but zero point five percent of the alcohol.

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Speaker 2: The drink remaining retains the flavors from the oak extraction

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Speaker 2: process and as pH adjusted for shelf stability before being bottled.

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Speaker 2: And yeah, apparently when you open those you can still

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Speaker 2: keep it on the shelf for up to like a

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Speaker 2: few months. Nice, so you're good to go, and then

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Speaker 2: it goes on. Wood describes Kentucky seventy four's flavor profile

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Speaker 2: of more like quote, your second drink with an ice

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Speaker 2: cube in it, the easy drinking phase. The nose fills

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Speaker 2: familiar with notes of oak, smoke, caramel, and vanilla. Is

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Speaker 2: meant to be consumed in a cocktail and not necessarily

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Speaker 2: sipped on its own like many traditional bourbons. So there

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Speaker 2: you go. They have some really cool things. And yeah,

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Speaker 2: they have different types of spiritless alcohols will say it

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Speaker 2: that way. Looks like they have a tequila, other types

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Speaker 2: of bourbon, and then they have like cocktails already made

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Speaker 2: that you can do a pour over on to your

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Speaker 2: non alcoholic spirits. So they have a lot of options.

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Speaker 2: We've been wanting to do several non alcoholic options. I

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Speaker 2: think we've done one or two here and there. So

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Speaker 2: it was very excited when I saw this on the shelf,

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Speaker 2: and actually I think I informed the store. So we

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Speaker 2: actually in Atlanta have a non alcoholic store that's just

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Speaker 2: specializes completely that, which we were like, wow, that is

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Speaker 2: huge because we have people that we know who are

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Speaker 2: sober and really love this type of market. So we

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Speaker 2: went in there and I was pointing this one out

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Speaker 2: and I was like, oh, yeah, this is by this

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Speaker 2: companies as all women brand. They're like really like they

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Speaker 2: didn't know it was a woman that I was talking to.

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Speaker 2: She got very excited. So yay, letting people know what's

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Speaker 2: going on.

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Speaker 1: I love.

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Speaker 2: So we're back to our roots. What do you think

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Speaker 2: about your drink?

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Speaker 1: It's nice? You know. The interesting thing is I actually

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Speaker 1: really like the burn of whiskey. But and I don't

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Speaker 1: know if you know those listeners, but one of the

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Speaker 1: reasons a lot of drinks have carbonation is in it

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Speaker 1: is because it enhances the warming.

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Speaker 2: And the burn.

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Speaker 1: So it actually has the burn in it even though

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Speaker 1: but the spiritless as you say, I didn't try it alone,

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Speaker 1: but it doesn't necessarily have it. So it's really lovely.

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Speaker 1: It tastes like I'm drinking a whiskey soda. It's got

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Speaker 1: the burn in it, like it's I'm enjoying it.

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Speaker 2: I didn't realize because I did it on its own,

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Speaker 2: and then now that I'm drinking it with the ginger beer.

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Speaker 2: It was extra spicy and it is burning.

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Speaker 1: It's got a spice profile it does.

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Speaker 2: It really has like that cinnamon spice that where it

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Speaker 2: hits that it's like extra. They're like, yeah, so they

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Speaker 2: did a great job. I love that. I think this

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Speaker 2: is available pretty much state countrywide for those who are interested.

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Speaker 2: They have a lot of options again on their site.

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Speaker 2: Love to see growing companies. It looks like they do

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Speaker 2: a lot. They have like donations for specific organizations for

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Speaker 2: women and girls. So you know, as part of a

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Speaker 2: feminist podcast, intersectional feminist podcast, we love to see it

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Speaker 2: and we want to see more of it. And I

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Speaker 2: do miss doing this part, like being able to talk

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Speaker 2: about the drinks because like oftentimes it comes in handy,

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Speaker 2: Like we actually still talk about Uncle Nearest because it

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Speaker 2: is one of my favorite whiskeys to date, and it's

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Speaker 2: getting bigger and bigger and bigger every year. But we

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Speaker 2: were so excited to share this brand with our producer

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Speaker 2: who was amazing for our audio book, and we gave

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Speaker 2: it to her as a gift and she was so

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Speaker 2: excited and we actually had a little shot and she

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Speaker 2: really loved it. I don't know if she was just

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Speaker 2: putting on a show, but she seemed to really love

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Speaker 2: it and being able to share information and like knowledge

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Speaker 2: about why this is important or why this brand is

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Speaker 2: our favorite not just because of the taste, but trying

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Speaker 2: to spread that it still is, that it does exist. Yeah,

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Speaker 2: is lovely.

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Speaker 1: Yeah, and honestly, like, I love it. I know we've

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Speaker 1: talked about this before, but I love it. And I

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Speaker 1: think a lot of people that we've talked to that

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Speaker 1: listen to the show love it when I can go

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Speaker 1: and buy something a drink that I feel good about,

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Speaker 1: because there was so much bad news when that came

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Speaker 1: out about it, and so now I'm like, wait, is

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Speaker 1: that really good or bad? I can't like, I'm always

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Speaker 1: like thinking about it. So it is like nice to know.

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Speaker 1: It's like, right, here's a.

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Speaker 2: Great brand that tastes good, and you were supporting something

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Speaker 2: like I am the sad sack of of all the

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Speaker 2: brands of like alcohol as well. Sometimes movies there's a

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Speaker 2: tick talk about the person who tells you everything bad

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Speaker 2: about each actor or whatever, and I'm like, yeah, that's me,

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Speaker 2: my bad. I did the same thing like that beer.

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Speaker 2: We can't do that. We don't do that. I think

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Speaker 2: I may have recently told my partner we couldn't go

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Speaker 2: to these coffee places. I'm like, we're boycotting that. He'said,

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Speaker 2: my god. It is a supportive partner and he agrees

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Speaker 2: with me. But it's just like as on my list grows,

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Speaker 2: like we can't do that. Sorry, but it is nice

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Speaker 2: to know, right, So when you have something that you love,

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Speaker 2: you're like, yeah, and they're good people as far as

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Speaker 2: we know, yeah, cross your fingers. Things change, yes, and

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Speaker 2: things are polarized all the time, but like, yeah, that's like, look,

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Speaker 2: here's this fran and for non alcoholic fans, we want

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Speaker 2: to do things that are like I don't think they

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Speaker 2: are classified as small businesses anymore because they're pretty big.

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Speaker 2: They're pretty worldwide. Uncle Nerris is not a small business.

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Speaker 2: I don't think they're pretty worldwide.

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Speaker 1: They just bought a champagne. They bought a champagne house

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Speaker 1: in France.

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Speaker 2: What go ahead, go ahead? I try that too, yes,

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Speaker 2: And the thing is like, it's not champagne if it's

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Speaker 2: not from France, that those grapes from France and these

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Speaker 2: lelemen they bought friends, I'm so I'm so about it.

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Speaker 1: I'm so excited.

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Speaker 2: Oh, we need to go. We had a conversation at

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Speaker 2: one point time that we might go to Paris. That

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Speaker 2: would be somewhere we have to go exactly. Hell yeah,

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Speaker 2: uh yeah. And we love this type of information. So

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Speaker 2: you listeners, I know you have your ears out as well.

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Speaker 2: Try to find the best conscientious purchases. So if you

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Speaker 2: know Vinny, please let us know. We love them and

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Speaker 2: need the yes. Yes.

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Speaker 1: And if you have any recipes that you'd like to

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Speaker 1: make with non alcoholic spirits. There's somebody around about Atlanta

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Speaker 1: that's a whole book about him. Yeah, that's pretty amazing.

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Speaker 2: Let us know.

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Speaker 1: You can cont via email at Stephani the Mom, Steph

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Speaker 1: at iHeartMedia dot com. Go find us on Twitter at

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Speaker 1: mom Stuff podcast, or on Instagram and TikTok at stuff.

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Speaker 1: I've never told you. We do have a tea public

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Speaker 1: store and a book, which unfortunately we did not get

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Speaker 1: to put our recipes in, but maybe one day, one day.

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Speaker 2: I don't really think my recipes.

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Speaker 1: Oh yeah, I think we were going to do a

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Speaker 1: whole recipe. The book went through a lot of changes

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Speaker 1: with so many it really did. Thank you so much

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Speaker 1: to our super producer Christina, executive producer Maya and our

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Speaker 1: contributor Joey Jeers. And thanks to you for listening stuff

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Speaker 1: I ever told you the production of iHeart Radio. For

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Speaker 1: more podcasts on my heart Radio, you can check out

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Speaker 1: the heart Radio app, Apple Podcasts, or red you listen

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Speaker 1: to your favorite shows.