WEBVTT - Peter Rawlinson on Computer Automotive Engineering

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News. This is Master's in

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<v Speaker 1>Business with Barry red Holts on Bloomberg Radio.

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<v Speaker 2>This week on the podcast What can I say about

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<v Speaker 2>Peter Rawlinson? Not only is he the guy who developed

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<v Speaker 2>the model S from a clean sheet of paper for Tesla,

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<v Speaker 2>but he's the man behind Lucid. He joined as chief

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<v Speaker 2>Technology Officer and eventually became CEO and drove the launch

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<v Speaker 2>of the Lucid Air, probably the most awarded car in

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<v Speaker 2>the modern era. It has sucked up every single accolade

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<v Speaker 2>that you can have for either an electric or traditional car.

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<v Speaker 2>Five hundred miles of range, twelve hundred horsepower on the

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<v Speaker 2>top of the line. Not only that, they have a

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<v Speaker 2>mid tier car that's about half the price of the

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<v Speaker 2>six figure one. They're aiming to release an suv towards

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<v Speaker 2>the end of this year, and a low cost car

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<v Speaker 2>in the forty to fifty thousand dollars range in the

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<v Speaker 2>coming years. This is a fascinating company. Rowlinson has an

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<v Speaker 2>amazing history in the industry, Lotus, Jaguar, Tesler, and now Lucid.

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<v Speaker 2>I thought this conversation was absolutely fascinating and I think

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<v Speaker 2>you will also with no further ado my conversation with

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<v Speaker 2>Peter Rawlinson.

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<v Speaker 3>Great to be here, barring, great to have you.

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<v Speaker 2>So let's start a little bit with your background. You

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<v Speaker 2>went to Imperial College at the University of London. Was

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<v Speaker 2>the career plan always automotive engineering or what were you thinking?

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<v Speaker 3>I didn't know what I was going to do. I

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<v Speaker 3>considered at school or something creative. I knew want to

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<v Speaker 3>design things, and in the end I did a mechanical

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<v Speaker 3>engineering course because it gave me the greatest optionality.

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<v Speaker 2>Imperial College has some amazing alumni, Sir William Crooks who

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<v Speaker 2>invented the vacuum tube, HG. Wells, Peter Higgs of Higgs Boson,

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<v Speaker 2>Sir Alexander Fleming and Palinacillin. What was your experience like

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<v Speaker 2>at Imperial College.

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<v Speaker 3>Well, it was quite an experience for a kid from

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<v Speaker 3>Wales in the big city.

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<v Speaker 2>So let's talk a little bit about your automotive background.

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<v Speaker 2>Chief engineer at Lotus Cars, Principal engineer Jaguar, two storied marquees.

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<v Speaker 2>Tell us a little bit about your experience with both

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<v Speaker 2>of those.

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<v Speaker 3>Yeah, I mean it was a wealth of experience. I

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<v Speaker 3>think if we look at my days at Jaguar, it

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<v Speaker 3>was a fascinating period because it was the dawn of

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<v Speaker 3>the use of computers to design cars. Up to that time,

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<v Speaker 3>cars had been designed on drawing.

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<v Speaker 2>Boards manually pensilv.

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<v Speaker 1>Parsley.

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<v Speaker 3>Yeah, absolutely, we took in nineteen eighties and I was

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<v Speaker 3>very fortunate that Jaguar made a big investment and a

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<v Speaker 3>big push to pioneering the use of computer to digitally

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<v Speaker 3>design a car and it never been done before.

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<v Speaker 1>Seriously, I was.

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<v Speaker 3>One of the first people in the UK to use

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<v Speaker 3>CAD computer aided design prior to Jaguar, but it was

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<v Speaker 3>a Jaguar that we really started using it in earnest

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<v Speaker 3>and we used it in a joined up way with

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<v Speaker 3>CAE computer aided Engineering, so we could do the stress

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<v Speaker 3>analysis by finite element analysis, which was all new stuff.

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<v Speaker 3>It was cutting edge, and we found a way of

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<v Speaker 3>transferring files from colleague to colleague, from their computer, from

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<v Speaker 3>terminal to terminal, and effectively we developed our own intranet,

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<v Speaker 3>which is known as an intranet. Now, well this was

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<v Speaker 3>long before the Internet. We didn't even have a name

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<v Speaker 3>for it, and we were just transferring files and we

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<v Speaker 3>created this methodology of a digital process to design a car,

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<v Speaker 3>which was totally revolutionary in terms of how all the

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<v Speaker 3>systems were designed, the plants, how the designs were shared digitally,

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<v Speaker 3>and how they were analyzed computationally for stress and crash performance.

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<v Speaker 2>So technology has been a core part of your process

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<v Speaker 2>for bringing cars from a clean sheet to actually a

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<v Speaker 2>sellable product totally.

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<v Speaker 3>And I've been fortunate. I've always worked, until more recent

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<v Speaker 3>years at the cutting edge in advanced engineering. I was

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<v Speaker 3>responsible for advanced engineering at Lotus and at Jaguar was

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<v Speaker 3>responsible for advanced body structure design.

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<v Speaker 1>And it's that.

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<v Speaker 3>Sort of technological advancement that is really central to my

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<v Speaker 3>career and my being really.

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<v Speaker 1>And also trying.

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<v Speaker 3>To do kind of the impossible with very small teams

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<v Speaker 3>of people, super smart people, very joined up, everyone knowing

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<v Speaker 3>what's going on, in the power of kind of an

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<v Speaker 3>elite team of really capable people, kind of like special Forces.

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<v Speaker 2>I love that analogy. So you go from Jaguar and

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<v Speaker 2>Lotus in twenty ten to Tesla as VP of Vehicle

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<v Speaker 2>Engineering and chief engineer of the Tesla Model Less. When

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<v Speaker 2>you arrived, that was a clean sheet piece of paper.

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<v Speaker 3>Well, I actually I joined in February nine, way before

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<v Speaker 3>twenty ten. It was formally announced quite a lot later.

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<v Speaker 3>But I actually spoke to a guy called Leland Musk

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<v Speaker 3>who called me an in England in January, and went

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<v Speaker 3>out and met him in January nine, and I was

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<v Speaker 3>there in the company in February nine. Long before there

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<v Speaker 3>was a conceptual prototype of models.

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<v Speaker 2>Back in those days, it was a little Lotus alon

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<v Speaker 2>where they took out the engine and dropped in a

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<v Speaker 2>bunch of batteries and electric motors. It's hard to imagine

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<v Speaker 2>that that beginning eventually led to the Model S. And

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<v Speaker 2>while the Model S is certainly long in the tooth,

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<v Speaker 2>it's been around a while. When that car came out,

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<v Speaker 2>it was pretty innovative and unique in the world. Tell

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<v Speaker 2>us about your experience helping to develop the Model S,

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<v Speaker 2>the car that arguably changed the entire automotive world totally.

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<v Speaker 3>Well, it was a labor of love. I was working

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<v Speaker 3>crazy hours, I working regular one hundred hours a week

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<v Speaker 3>to achieve that against all odds. And so when I

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<v Speaker 3>joined the company, start had already been made. They'd been

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<v Speaker 3>working on it for about a year, and it was

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<v Speaker 3>a false storm. It was never going to work. So

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<v Speaker 3>I had a difficult decision to make the first week

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<v Speaker 3>I was there, I had to go and tell my boss,

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<v Speaker 3>my new boss, that really need to start again with

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<v Speaker 3>a clean sheet, and he had the wisdom to agree

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<v Speaker 3>with me, and so we started a fresh modthe less

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<v Speaker 3>from the ground up, and that was probably the second

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<v Speaker 3>week of February nine.

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<v Speaker 2>And then the car comes out in twenty twelve.

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<v Speaker 3>It was record time, and it was just it was

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<v Speaker 3>a crazy because I mean I actually had a team

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<v Speaker 3>of about six people to start with. Everyone had left

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<v Speaker 3>and it was obvious I had to start from scratch,

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<v Speaker 3>from a clean computer screen. So I had to hire

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<v Speaker 3>the team, attract people to this company that no one

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<v Speaker 3>had heard of, which no one gave a shot of

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<v Speaker 3>being successful at There.

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<v Speaker 2>Was certainly a lot of skepticism in the early.

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<v Speaker 3>Year totally, and there was this misconception wasn't sufficient expertise

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<v Speaker 3>and experience to do to do a car let alone,

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<v Speaker 3>something which was really cutting edge. But actually having that

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<v Speaker 3>clean sheet and having the authority the go ahead to

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<v Speaker 3>recruit my team and hand pick my team, that's what

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<v Speaker 3>changed everything, because I could actually hand pick an elite

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<v Speaker 3>team of the best engineers in the world, and I

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<v Speaker 3>called everyone i'd work from with before. That's why a

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<v Speaker 3>lot of Brits came out and designed models. It was

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<v Speaker 3>very much an international effort, but a lot of British

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<v Speaker 3>people because there's people I knew from my paths from

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<v Speaker 3>Jaguar exactly exactly, and it's sort of really we set

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<v Speaker 3>up Teslo Engineering. There wasn't a place to do it,

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<v Speaker 3>and I was actually working in SpaceX. I had my

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<v Speaker 3>SpaceX security parts and I found that the second floor

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<v Speaker 3>of SpaceX was unused. It was early days at SpaceX.

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<v Speaker 3>I was just concrete floor. Let's say, can I have this.

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<v Speaker 3>Let's set up Teslo Engineering upstairs in SpaceX.

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<v Speaker 2>Wow.

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<v Speaker 3>And we rolled some gray carpet do put some desks

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<v Speaker 3>there and about probably about twenty of us actually designed

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<v Speaker 3>the model less from the ground up through two thousand

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<v Speaker 3>and nine, and then eventually I grew the team to

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<v Speaker 3>about one hundred and fifty people through that three year period.

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<v Speaker 3>But it was a fascinating time. It was when Tesla

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<v Speaker 3>was at the cutting edge. And the interesting thing was

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<v Speaker 3>the person who drove me the most was myself, because

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<v Speaker 3>here I had this incredible opportunity in life to show

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<v Speaker 3>what was possible and show what I could do. And

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<v Speaker 3>really one of the main weapons I had was digital

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<v Speaker 3>engineering to take everything I'd learned about cutting edge computational

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<v Speaker 3>engineering and simulation, digital wind tunnel, digital everything. So therefore

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<v Speaker 3>we could actually go later on prototypes and effectively go

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<v Speaker 3>for computational prototypes tens of thousands of times to get

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<v Speaker 3>things right. So when we actually built a proper prototype,

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<v Speaker 3>and the first proper prototype was late twenty ten, relatively late.

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<v Speaker 3>And this was a core philosophy of my engineering process

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<v Speaker 3>to really turn things on the head. Normally there's an

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<v Speaker 3>emphasis on getting an early prototype so you can learn

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<v Speaker 3>early with your mistakes. My process was the absolute antithesis.

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<v Speaker 3>Make all your mistakes on the computer, tested one thousand times,

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<v Speaker 3>ten thousand times, and then cut the metal when you're

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<v Speaker 3>damn sure, relatively late, and that prototype will be really good.

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<v Speaker 3>And that's what we did, and that's how we reduced

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<v Speaker 3>the time scale, and that car was in production three

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<v Speaker 3>and a half years from the day I said, right,

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<v Speaker 3>let's design it from scratch, back in February two thousand

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<v Speaker 3>and nine.

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<v Speaker 2>So we're going to talk a little bit more about

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<v Speaker 2>Tesla later, but you said something that caught my ear.

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<v Speaker 2>At the time, the nine to twelve era Tesla was

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<v Speaker 2>at the cutting edge. You're implying they're no longer at

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<v Speaker 2>the cutting edge. Is that the case?

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<v Speaker 3>I think that the mantle has passed to Lucid. I

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<v Speaker 3>think Lucid is now at the cutting edge. I think

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<v Speaker 3>we are the company with a true sense of mission.

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<v Speaker 3>This week, I was proud to announce that we've created

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<v Speaker 3>a landmark number in the development of the ev which

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<v Speaker 3>is going to have a profound impact upon the planet,

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<v Speaker 3>and that is achieving five miles of range per kilar.

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<v Speaker 1>What tower of energy.

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<v Speaker 2>That's a giant efficiency.

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<v Speaker 1>It's a giant to leap forward.

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<v Speaker 2>Like a lot of the cars out there are two

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<v Speaker 2>ish if they're lucky three two.

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<v Speaker 3>You're very well versed in this barrier. Absolutely my car, guys,

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<v Speaker 3>you know your stuff. And why this is important is

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<v Speaker 3>that we need to address the barriers to widespread adoption

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<v Speaker 3>of electric car. And the first barrier, it was range anxiety.

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<v Speaker 3>When we launched Lucid Air in the autumn the fall

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<v Speaker 3>of twenty one, we had a range of five twenty

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<v Speaker 3>miles with our very first product. Nobody believed it as possible,

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<v Speaker 3>and we did that with the modest battery size. It

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<v Speaker 3>wasn't a cumongous It wasn't dumb range with just stuffing

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<v Speaker 3>loads of anyone can do that. And you know this

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<v Speaker 3>is this is cutting edge stuff. And why this is

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<v Speaker 3>important is the next barrier to widespread adoption is the

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<v Speaker 3>cost of ownership, the cost of an EV. Why why

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<v Speaker 3>not everybody jumping to EV's now? It's because of cost.

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<v Speaker 3>And if you look at the breakdown of the cost

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<v Speaker 3>of building the bill of materials all the parts that

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<v Speaker 3>you put into an EV. For a high end EV,

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<v Speaker 3>about thirty seven percent of that value is the battery pack.

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<v Speaker 3>But for a more affordable family car it's over forty percent.

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<v Speaker 3>There is no gasoline engine car equivalent to this balance

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<v Speaker 3>of cost. So what we are doing at LUCID is

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<v Speaker 3>addressing the cost of the batteries, and we're doing it

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<v Speaker 3>in an unorthodox way rather than saying, right, can we

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<v Speaker 3>make batteries cheaper through an economy of scale, or actually

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<v Speaker 3>saying do we need that many batteries in the first place?

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<v Speaker 3>Can we go further with higher technology? We've reinvented the

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<v Speaker 3>electric motor, we've reinvented the inverter to go further with

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<v Speaker 3>less batteries in the first place. And so if you

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<v Speaker 3>look at our products today. If you look at the

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<v Speaker 3>Loociderer Pure, we're able to do the car that's in

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<v Speaker 3>production right now. For any journey you take from A

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<v Speaker 3>to B, whether it's from home to the office, down

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<v Speaker 3>the shops, on your vocation, you will use less electricity

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<v Speaker 3>to go from A to B than any other car

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<v Speaker 3>on the market today, par none. And because it's the

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<v Speaker 3>most efficient, and because you're able to use less electricity,

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<v Speaker 3>not only will it cost you less as a user,

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<v Speaker 3>but it means you don't have to carry such a

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<v Speaker 3>large battery pack around, and that means better use of

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<v Speaker 3>the world's precious resources. Less minds for lithium, nickel, cobalt,

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<v Speaker 3>less dependence geopolitically in this world for the US, and

0:14:18.320 --> 0:14:22.080
<v Speaker 3>this is of a profound significance. We can go further

0:14:22.400 --> 0:14:24.200
<v Speaker 3>with less through technology.

0:14:24.640 --> 0:14:28.800
<v Speaker 2>Let's talk a little bit about what led you to

0:14:29.160 --> 0:14:33.480
<v Speaker 2>join Lucid. You helped bring out the Models. You're chief

0:14:33.520 --> 0:14:37.960
<v Speaker 2>engineer of the Models project when you were at Tesla.

0:14:38.240 --> 0:14:40.760
<v Speaker 2>So let's start with that car. Not only did you

0:14:40.800 --> 0:14:44.160
<v Speaker 2>bring it to market incredibly quick, it won multiple awards

0:14:44.520 --> 0:14:48.960
<v Speaker 2>Onomabile Magazine, Automobile of the Year, Motor Trend, Car the Year,

0:14:49.520 --> 0:14:53.280
<v Speaker 2>All sorts, of big wins. What made the model ass

0:14:53.560 --> 0:14:54.520
<v Speaker 2>so successful.

0:14:55.280 --> 0:14:58.040
<v Speaker 3>I think it was a big picture thinking and right

0:14:58.120 --> 0:15:01.560
<v Speaker 3>down to detailed execution. To have both, I think you

0:15:01.640 --> 0:15:05.240
<v Speaker 3>need to have a strategic oversight of joined up thinking

0:15:05.800 --> 0:15:09.080
<v Speaker 3>of how systems interact relative to each other as a

0:15:09.120 --> 0:15:13.120
<v Speaker 3>complete ecosystem, and then you need to have that loving

0:15:13.560 --> 0:15:17.000
<v Speaker 3>attention to detail at I mean, there was there was

0:15:17.040 --> 0:15:19.120
<v Speaker 3>a there was a well known for my mantra that

0:15:19.160 --> 0:15:23.280
<v Speaker 3>every millimeter counts, and I felt that every gram counts,

0:15:24.120 --> 0:15:27.920
<v Speaker 3>particularly with an electric car, where every every duel of

0:15:28.000 --> 0:15:31.680
<v Speaker 3>the energy is a precious commodity. So it was really

0:15:32.240 --> 0:15:37.680
<v Speaker 3>a very interesting intellectual puzzle because when I arrived at

0:15:37.760 --> 0:15:42.640
<v Speaker 3>Tesla in February nine, prior to my arrival, friends von Holtsaersen,

0:15:42.680 --> 0:15:46.760
<v Speaker 3>who was the design chief, arrived around I think it

0:15:46.800 --> 0:15:54.240
<v Speaker 3>was about Autumn eight, no August eight, and before I

0:15:54.280 --> 0:15:58.160
<v Speaker 3>had arrived, the exterior styling design the shape of models

0:15:58.720 --> 0:16:02.480
<v Speaker 3>had been signed off on approved by between Frances and Elon,

0:16:03.040 --> 0:16:06.440
<v Speaker 3>and that was pretty well predetermined before I arrived. Now

0:16:06.640 --> 0:16:11.280
<v Speaker 3>that set in stone effectively the outer shape constraint the

0:16:11.320 --> 0:16:15.440
<v Speaker 3>parameters that I as an engineer could work to. Now

0:16:15.720 --> 0:16:18.080
<v Speaker 3>that's very different from how we approach Lucida, and I

0:16:18.080 --> 0:16:21.240
<v Speaker 3>can go on to that later, but this presented a

0:16:21.320 --> 0:16:25.280
<v Speaker 3>very interesting and compelling intellectual puzzle, a three D puzzle.

0:16:25.920 --> 0:16:28.920
<v Speaker 3>How was I going to fit all the battery cells

0:16:28.960 --> 0:16:32.200
<v Speaker 3>in to give that car, to endow that car with

0:16:32.240 --> 0:16:37.280
<v Speaker 3>sufficient range? How was I going to fit in motors, transmission,

0:16:37.640 --> 0:16:44.960
<v Speaker 3>drive shafts, suspension people, packaged leg room, crumple zones, cooling,

0:16:46.240 --> 0:16:50.800
<v Speaker 3>just space for luggage, all of that within that predetermined

0:16:50.920 --> 0:16:53.440
<v Speaker 3>out of shape because it'd been signed off, and I

0:16:54.760 --> 0:16:58.720
<v Speaker 3>realized within a millisecond that that that wasn't going to

0:16:58.800 --> 0:17:03.720
<v Speaker 3>change much. So it was a fascinating three dimental puzzle.

0:17:03.960 --> 0:17:08.880
<v Speaker 3>It was like a tetrix on steroids, tetras on steroids.

0:17:09.119 --> 0:17:11.600
<v Speaker 3>To solve how we were going to fit all these

0:17:11.680 --> 0:17:14.480
<v Speaker 3>parts in the car. And I can give you. I

0:17:14.520 --> 0:17:18.480
<v Speaker 3>can give you a very interesting example. We wanted to

0:17:18.520 --> 0:17:20.800
<v Speaker 3>have a flat floor in the car to differentiate it

0:17:20.920 --> 0:17:25.280
<v Speaker 3>no transmission tunnel inside the cabin and traditional car's got

0:17:25.320 --> 0:17:26.960
<v Speaker 3>a transmission tunnel.

0:17:26.640 --> 0:17:27.080
<v Speaker 1>At the rear.

0:17:27.640 --> 0:17:31.760
<v Speaker 3>And because that is an obstruction to comfort for the.

0:17:31.720 --> 0:17:34.960
<v Speaker 2>Occupants middle seat in the back, Oh.

0:17:34.880 --> 0:17:38.560
<v Speaker 3>Who absolutely exactly, And so there was a design to

0:17:38.560 --> 0:17:41.520
<v Speaker 3>have a fully flat floor but one of the big

0:17:41.560 --> 0:17:44.960
<v Speaker 3>loads that you have to design force structurally in a

0:17:45.040 --> 0:17:49.399
<v Speaker 3>car at the seat belt seat belt pull tests, particularly

0:17:49.400 --> 0:17:53.560
<v Speaker 3>the lower anchor points which goes through the seat and

0:17:53.680 --> 0:17:56.560
<v Speaker 3>through the seat mountains into the floor, and so flat

0:17:56.760 --> 0:17:59.200
<v Speaker 3>sheet metal floor wouldn't have been strong enough. So it's

0:17:59.320 --> 0:18:02.880
<v Speaker 3>very clear we have to link the battery pack structure

0:18:02.960 --> 0:18:07.119
<v Speaker 3>under the floor through and make the battery pack contribute

0:18:07.480 --> 0:18:12.760
<v Speaker 3>to the seat belt strength. Yeah, exactly, exactly. So the

0:18:12.800 --> 0:18:15.040
<v Speaker 3>seat belt load to go through the floor through a

0:18:15.080 --> 0:18:18.399
<v Speaker 3>long bolt through the cross member which is in the

0:18:18.440 --> 0:18:21.159
<v Speaker 3>battery pack, and these had to go in a specific

0:18:21.240 --> 0:18:25.680
<v Speaker 3>location where the people fitted, and so that starts determining

0:18:26.280 --> 0:18:29.000
<v Speaker 3>where you can put the cross members in the battery pack.

0:18:29.400 --> 0:18:31.680
<v Speaker 3>So when I started laying out the architecture of all

0:18:31.720 --> 0:18:35.960
<v Speaker 3>the cells fitted in that battery pack, I noticed that

0:18:36.000 --> 0:18:40.080
<v Speaker 3>we could actually divide that into seven elements along the

0:18:40.160 --> 0:18:43.480
<v Speaker 3>rocker section and we'd be able to get these cross

0:18:43.480 --> 0:18:47.840
<v Speaker 3>members in precisely the right point. And why this is

0:18:47.960 --> 0:18:52.359
<v Speaker 3>a very interesting example of joined up thinking is that

0:18:52.400 --> 0:18:56.480
<v Speaker 3>then led to the design of the module of the

0:18:56.480 --> 0:18:59.440
<v Speaker 3>battery pack, and we ended up with sixteen modules of

0:18:59.440 --> 0:19:03.040
<v Speaker 3>four ndred and five fifty cells on the model less

0:19:03.680 --> 0:19:07.040
<v Speaker 3>and actually it had a determining factor upon the voltage

0:19:07.080 --> 0:19:08.040
<v Speaker 3>that the car ran at.

0:19:09.400 --> 0:19:10.480
<v Speaker 1>Can you believe that.

0:19:10.840 --> 0:19:16.639
<v Speaker 3>The sequel anchorage structural loads starts splitting up the pack

0:19:17.240 --> 0:19:21.240
<v Speaker 3>into discrete modules, which influenced the electrical voltage. One thing

0:19:21.400 --> 0:19:23.400
<v Speaker 3>truly joined up thinking.

0:19:23.200 --> 0:19:25.440
<v Speaker 2>One thing leads to the next, which leads to the next,

0:19:25.480 --> 0:19:29.439
<v Speaker 2>and every decision you make has ramifications everything else totally.

0:19:29.440 --> 0:19:31.159
<v Speaker 3>And it's not the only thing. Because we knew we

0:19:31.160 --> 0:19:34.679
<v Speaker 3>were we didn't have silicon carbide switching technology in those days,

0:19:34.880 --> 0:19:39.320
<v Speaker 3>so we were using insulated gate bipolar transistors, which was

0:19:39.320 --> 0:19:46.800
<v Speaker 3>limiting us to you know, around four twenty four thirty folds.

0:19:47.040 --> 0:19:50.679
<v Speaker 3>So we knew what sort of range of and we

0:19:50.720 --> 0:19:53.520
<v Speaker 3>knew there could be some peak overloads, that voltage spikes

0:19:53.560 --> 0:19:57.240
<v Speaker 3>that we had to cover for. So we knew roughly

0:19:57.280 --> 0:20:00.240
<v Speaker 3>the voltage range that we could hit. But it was

0:20:00.760 --> 0:20:05.840
<v Speaker 3>sort of absolutely consistent with that how many cells can

0:20:05.880 --> 0:20:08.359
<v Speaker 3>we fit because each cell had amount of energy and

0:20:08.440 --> 0:20:10.720
<v Speaker 3>so the number of cells will determine the range of

0:20:10.720 --> 0:20:12.679
<v Speaker 3>the vehicles. He wanted to get us to maximize that

0:20:12.880 --> 0:20:15.919
<v Speaker 3>as well, and even the gaps between the cells, and

0:20:15.960 --> 0:20:19.560
<v Speaker 3>I was able to do that without changing the wheelbase

0:20:19.600 --> 0:20:22.280
<v Speaker 3>of the car from the original design, which was quite

0:20:22.280 --> 0:20:23.359
<v Speaker 3>an achievement, I can tell you.

0:20:23.520 --> 0:20:26.840
<v Speaker 2>So now let me pull you back from the engineering

0:20:26.880 --> 0:20:31.280
<v Speaker 2>wonkiness you come off of the giant success of the

0:20:31.320 --> 0:20:35.879
<v Speaker 2>Model S. What made you decide, Hey, that was fun,

0:20:36.560 --> 0:20:38.800
<v Speaker 2>let me go elsewhere and start with a clean sheet,

0:20:39.119 --> 0:20:42.359
<v Speaker 2>rather than stay at Tesla and work on whatever their

0:20:42.400 --> 0:20:43.080
<v Speaker 2>next vehicle was.

0:20:43.280 --> 0:20:45.359
<v Speaker 3>I'd glad you ask me that, because there's a actually

0:20:45.440 --> 0:20:48.920
<v Speaker 3>there's a sort of interlude between the two. So while

0:20:48.920 --> 0:20:50.760
<v Speaker 3>I was doing all this, my mom, my mother was

0:20:50.800 --> 0:20:54.359
<v Speaker 3>living in England, and she's a widow, and she was

0:20:54.359 --> 0:20:58.280
<v Speaker 3>in her nineties and her health was failing, and I

0:20:58.400 --> 0:21:00.879
<v Speaker 3>just had to go back. So I resigned my position

0:21:00.920 --> 0:21:04.679
<v Speaker 3>at Tesla in January twenty twenty. Was I went home

0:21:04.760 --> 0:21:08.800
<v Speaker 3>for Christmas end of twenty eleven and it was clear

0:21:08.840 --> 0:21:12.480
<v Speaker 3>that mum needed me, and so crazy I gave up

0:21:12.520 --> 0:21:15.280
<v Speaker 3>my job at Tesla, flying around with El on his

0:21:15.359 --> 0:21:18.639
<v Speaker 3>jet and I went home and I was literally cooking

0:21:18.680 --> 0:21:22.040
<v Speaker 3>dinner and washing the dishes for more and then her felt.

0:21:22.400 --> 0:21:25.600
<v Speaker 3>It's only when she passed that I really came out

0:21:25.800 --> 0:21:28.800
<v Speaker 3>and joined a little company and set up Lucid from.

0:21:28.640 --> 0:21:31.960
<v Speaker 2>It So were there any regrets after not going back

0:21:32.000 --> 0:21:35.239
<v Speaker 2>to Tesla? What did Elon say to you? You were

0:21:35.280 --> 0:21:37.879
<v Speaker 2>a key person for the success of the Model Ass.

0:21:38.400 --> 0:21:40.720
<v Speaker 2>He recruited you. How did he feel when you said

0:21:41.280 --> 0:21:42.520
<v Speaker 2>I'm going to do something else.

0:21:42.720 --> 0:21:44.280
<v Speaker 3>Well, he did have the good christ to ring me

0:21:44.359 --> 0:21:46.320
<v Speaker 3>up and asked me to come back, but it was

0:21:46.359 --> 0:21:47.639
<v Speaker 3>my decision was made.

0:21:48.520 --> 0:21:50.720
<v Speaker 2>So what was it like working for Musk? He's got

0:21:50.760 --> 0:21:53.760
<v Speaker 2>a little bit of a reputation. How was your relationship?

0:21:53.800 --> 0:21:56.560
<v Speaker 2>How did he affect what the Model Ass turned out

0:21:56.560 --> 0:21:56.720
<v Speaker 2>to be?

0:21:57.000 --> 0:21:58.520
<v Speaker 1>So it's very interesting.

0:21:58.600 --> 0:22:01.760
<v Speaker 3>I think there was a common narrative that he pushes

0:22:01.840 --> 0:22:05.680
<v Speaker 3>everyone his subordinates really hard.

0:22:05.920 --> 0:22:06.160
<v Speaker 2>True.

0:22:06.400 --> 0:22:09.719
<v Speaker 3>I never had that experience, really because I pushed myself

0:22:09.760 --> 0:22:12.480
<v Speaker 3>so crazy how to do it that there was someone

0:22:12.520 --> 0:22:14.600
<v Speaker 3>pushing me harder than he ever could, and it was

0:22:14.640 --> 0:22:19.480
<v Speaker 3>me because I'd had years and years of wanting to

0:22:19.520 --> 0:22:22.440
<v Speaker 3>do something like a model less and I could never

0:22:22.480 --> 0:22:25.320
<v Speaker 3>have done it at say Jakie or Lotus. But what

0:22:25.440 --> 0:22:29.600
<v Speaker 3>I had was the freedom of picking hand picking brilliant engineers,

0:22:29.960 --> 0:22:33.000
<v Speaker 3>and he was totally aligned with that. We totally had

0:22:33.359 --> 0:22:37.159
<v Speaker 3>a shared vision and SpaceX was built upon that. And

0:22:37.200 --> 0:22:40.520
<v Speaker 3>I was working in SpaceX that one in great engineers

0:22:40.520 --> 0:22:45.040
<v Speaker 3>worth one hundred mediocre people. It's all about how can

0:22:45.040 --> 0:22:48.320
<v Speaker 3>you track the best brains on the planet to come

0:22:48.720 --> 0:22:51.080
<v Speaker 3>up with a sense of mission. And that's what I did.

0:22:51.280 --> 0:22:53.720
<v Speaker 3>And actually I remember I actually even had a math

0:22:53.800 --> 0:22:57.320
<v Speaker 3>test for all my candidates and it was like, never mind,

0:22:57.320 --> 0:22:58.800
<v Speaker 3>what qualifications You've got to do.

0:22:58.800 --> 0:23:00.639
<v Speaker 1>This math with me? People.

0:23:00.800 --> 0:23:03.680
<v Speaker 3>I've thought them all through the ringer and I personally

0:23:04.119 --> 0:23:08.240
<v Speaker 3>into everyone. And actually I built Lucid that way. I mean,

0:23:08.280 --> 0:23:11.320
<v Speaker 3>I don't know, I don't these days, but if you

0:23:11.359 --> 0:23:16.639
<v Speaker 3>look at the core capability, the core engineering talent at Lucid,

0:23:16.680 --> 0:23:19.480
<v Speaker 3>and many of them been with me for many, many years,

0:23:19.440 --> 0:23:21.920
<v Speaker 3>and a lot of my Tesla modelesque team came across

0:23:22.119 --> 0:23:24.280
<v Speaker 3>with me. And literally we've got hundreds of people have

0:23:24.359 --> 0:23:27.840
<v Speaker 3>come across from Tesla to Lucid. Lucy's like a beacon

0:23:27.880 --> 0:23:30.680
<v Speaker 3>of light now that hundreds of people have come across

0:23:30.920 --> 0:23:35.520
<v Speaker 3>and and they've drawn to this flame that we are

0:23:35.600 --> 0:23:38.960
<v Speaker 3>going to be the best technically, whatever whatever it takes.

0:23:38.680 --> 0:23:40.880
<v Speaker 2>We're going to get into Lucid in a few moments.

0:23:40.960 --> 0:23:43.639
<v Speaker 2>But you mentioned space, ax, I have to ask you

0:23:43.880 --> 0:23:48.800
<v Speaker 2>a question. Not only is Elon running Elon Musk running Tesla,

0:23:49.240 --> 0:23:53.479
<v Speaker 2>he's running space Ax, he's running Twitter or ostensible if

0:23:53.520 --> 0:23:56.240
<v Speaker 2>he handed it off to somebody, but it's pretty clear

0:23:56.280 --> 0:24:01.359
<v Speaker 2>he's still very involved. He's running Xai. That's four companies.

0:24:01.400 --> 0:24:05.280
<v Speaker 2>How can one person successfully manage running for a company?

0:24:05.320 --> 0:24:08.520
<v Speaker 2>Steve Jobs ran Apple and Pixar, and he was pretty

0:24:08.560 --> 0:24:09.640
<v Speaker 2>hands off at Pixar.

0:24:10.600 --> 0:24:14.359
<v Speaker 3>Well, I think there is a worrying distraction there, and

0:24:14.440 --> 0:24:18.600
<v Speaker 3>I think that's why the mental has been passed to Lucid.

0:24:19.119 --> 0:24:22.800
<v Speaker 3>I pledge to my whole team, my investors, all our

0:24:22.840 --> 0:24:27.280
<v Speaker 3>shareholders that I'm fully committed to Lucid alone and I'm

0:24:27.280 --> 0:24:30.200
<v Speaker 3>all in. I'm just one, one task, one company. And

0:24:30.200 --> 0:24:33.159
<v Speaker 3>that's probably why you hardly ever see me in the media,

0:24:33.560 --> 0:24:37.359
<v Speaker 3>because it requires that degree of commitment to set up

0:24:37.400 --> 0:24:38.160
<v Speaker 3>a car company.

0:24:38.440 --> 0:24:42.199
<v Speaker 2>So the implication is if you're running for companies. And

0:24:42.200 --> 0:24:44.040
<v Speaker 2>I don't want to put words in your mouth, but

0:24:45.000 --> 0:24:47.480
<v Speaker 2>are you implying he has taken his eye off the

0:24:47.480 --> 0:24:48.320
<v Speaker 2>ball at Tesla?

0:24:49.400 --> 0:24:53.040
<v Speaker 3>I think that you've got to look at who is

0:24:53.119 --> 0:24:58.560
<v Speaker 3>now leading technically. I mean, we've got the highest voltage car,

0:24:58.640 --> 0:25:02.400
<v Speaker 3>We've got the most efficient, we've got the most aerodynamic,

0:25:03.400 --> 0:25:06.640
<v Speaker 3>we've got the longest range, Who've got the highest performance.

0:25:07.760 --> 0:25:11.880
<v Speaker 3>We've got the best battery engineering, We've got the most

0:25:11.920 --> 0:25:15.560
<v Speaker 3>advanced motor controlled algorithms. I think we've got the best

0:25:16.080 --> 0:25:20.600
<v Speaker 3>battery management system control system on the planet. If you

0:25:20.640 --> 0:25:24.360
<v Speaker 3>look at all the breakthroughs that we're making, it's very

0:25:24.440 --> 0:25:31.040
<v Speaker 3>clear that back in two thousand and nine to twenty twelve,

0:25:31.400 --> 0:25:35.520
<v Speaker 3>Tesla was doing that, and today right now it's Lucive

0:25:35.560 --> 0:25:38.720
<v Speaker 3>that's doing it. And someone needs to carry this torch

0:25:38.920 --> 0:25:43.000
<v Speaker 3>forward for the benefit of all humanity, and we're happy

0:25:43.040 --> 0:25:43.520
<v Speaker 3>to do that.

0:25:44.320 --> 0:25:48.359
<v Speaker 2>To me, the thing that perplexes me more than anything

0:25:48.560 --> 0:25:53.280
<v Speaker 2>about Elon Musk is if my product that I am

0:25:53.320 --> 0:25:59.040
<v Speaker 2>trying to sell is supposedly going to reduce global carbon

0:25:59.040 --> 0:26:05.280
<v Speaker 2>emissions and and adapt to better outcome for global warming,

0:26:06.680 --> 0:26:09.280
<v Speaker 2>why tack hard to the right and get in bed

0:26:09.320 --> 0:26:13.199
<v Speaker 2>with people who think global warming is a hoax? Like

0:26:13.359 --> 0:26:17.199
<v Speaker 2>your client base, are people concerned about global warming? I

0:26:17.200 --> 0:26:23.199
<v Speaker 2>don't understand the whole right wing trolling, crazy sort of

0:26:23.240 --> 0:26:26.680
<v Speaker 2>stuff that's happened over the past year with him. You've

0:26:26.720 --> 0:26:29.160
<v Speaker 2>watched him. I know it's been a good long time,

0:26:29.840 --> 0:26:33.440
<v Speaker 2>but any explanation for what's going on there.

0:26:33.320 --> 0:26:38.040
<v Speaker 3>Well, I think it's a worrisome trend of distraction. I'm

0:26:38.080 --> 0:26:42.080
<v Speaker 3>an engineer and a scientist, and I believe is compelling,

0:26:42.240 --> 0:26:47.000
<v Speaker 3>overwhelming evidence that global warming is real. It's happening all

0:26:47.040 --> 0:26:50.000
<v Speaker 3>around us. You'd have to be blind not to see that.

0:26:50.880 --> 0:26:54.080
<v Speaker 3>And I'm only committed to doing all I can. I

0:26:54.160 --> 0:26:58.280
<v Speaker 3>will not rest to use my life energy to try

0:26:58.320 --> 0:27:01.359
<v Speaker 3>to help this generation in future general. And this is

0:27:01.400 --> 0:27:06.040
<v Speaker 3>the sense of mission that we carry at LUCID to

0:27:06.160 --> 0:27:11.679
<v Speaker 3>really advance the adoption of sustainable mobility, and we have

0:27:11.720 --> 0:27:15.119
<v Speaker 3>to do that with a sense of utter urgency, and

0:27:15.200 --> 0:27:18.520
<v Speaker 3>these distractions have no place in that mission for me.

0:27:19.280 --> 0:27:22.600
<v Speaker 2>Really interesting when the Model S came out, I know

0:27:22.680 --> 0:27:25.479
<v Speaker 2>it was less than five years to make it, but

0:27:25.560 --> 0:27:28.919
<v Speaker 2>it seemed as if the technology built into the Model

0:27:29.040 --> 0:27:33.680
<v Speaker 2>S was ten years ahead of everybody else, maybe seven years,

0:27:33.720 --> 0:27:38.160
<v Speaker 2>but nothing else was like that in terms of the

0:27:38.200 --> 0:27:44.480
<v Speaker 2>over the year updates, the interface, the visual camera system,

0:27:44.720 --> 0:27:48.760
<v Speaker 2>the self driving. How big of a lead in any

0:27:48.800 --> 0:27:52.680
<v Speaker 2>of those technologies does Tesla have or are you suggesting

0:27:53.280 --> 0:27:57.600
<v Speaker 2>that they're pretty much number two or worse in all

0:27:57.640 --> 0:27:59.560
<v Speaker 2>of those technologies.

0:28:01.520 --> 0:28:05.359
<v Speaker 3>Virtually that you've mentioned there behind us that we're about

0:28:05.400 --> 0:28:08.320
<v Speaker 3>four years ahead of Tesla. I would say that in

0:28:08.440 --> 0:28:13.840
<v Speaker 3>terms of autonomous driving capability, they're marginally ahead of us,

0:28:13.880 --> 0:28:16.320
<v Speaker 3>but not a long way. They're not at Level three,

0:28:16.760 --> 0:28:19.520
<v Speaker 3>they're at a level two plus something. They're a little

0:28:19.520 --> 0:28:22.960
<v Speaker 3>bit ahead of us, but that's very deliberate. I've chosen

0:28:23.040 --> 0:28:25.880
<v Speaker 3>to be a fast follower. But if you look at

0:28:26.960 --> 0:28:30.879
<v Speaker 3>just about everything else, we are significantly ahead in the

0:28:30.960 --> 0:28:34.160
<v Speaker 3>core powatrain technologies and also some of the I mean

0:28:34.160 --> 0:28:36.159
<v Speaker 3>you mentioned over the air. I let me give you

0:28:36.160 --> 0:28:40.360
<v Speaker 3>an example in terms of that when we launched Lucid

0:28:40.480 --> 0:28:43.000
<v Speaker 3>and a lot of people don't know this, we launched Lucid

0:28:43.040 --> 0:28:47.000
<v Speaker 3>Air in the fall of twenty twenty one with a

0:28:47.080 --> 0:28:55.400
<v Speaker 3>revolutionary twelve volt architecture that we embodied a Nodle Ethernet

0:28:56.040 --> 0:29:01.600
<v Speaker 3>data super highway in the car. That was in twenty one.

0:29:02.680 --> 0:29:07.000
<v Speaker 3>More recently, Tesla's finally got to that with the cyber truck.

0:29:07.880 --> 0:29:10.840
<v Speaker 3>But that many people don't realize. They think it's an

0:29:10.880 --> 0:29:15.760
<v Speaker 3>innovation of cyber truck. It's actually Tesla did it too,

0:29:15.800 --> 0:29:19.000
<v Speaker 3>and a bit years after Lucid did. Lucid innovated with

0:29:19.120 --> 0:29:23.560
<v Speaker 3>that and Tesla followed. If you look at our ota capability,

0:29:24.120 --> 0:29:28.320
<v Speaker 3>it's without power. Yes, over the air updates. We've done

0:29:28.360 --> 0:29:32.400
<v Speaker 3>about seventy five eighty updates. They're coming regularly, thick and fast.

0:29:32.840 --> 0:29:35.600
<v Speaker 3>And let me give you an example. We can actually

0:29:35.960 --> 0:29:39.640
<v Speaker 3>we've pioneered a type of over the air update which

0:29:39.680 --> 0:29:44.920
<v Speaker 3>is unique. That is a diagnostic tool. So there's something

0:29:45.400 --> 0:29:48.160
<v Speaker 3>new that's gone wrong with one of the supplier's parts,

0:29:48.720 --> 0:29:51.800
<v Speaker 3>we can lab test for a test proceded that would

0:29:51.800 --> 0:29:56.240
<v Speaker 3>identify the nature of the fault. Then we can code

0:29:56.560 --> 0:30:00.880
<v Speaker 3>that test in our algorithms and we can over the

0:30:00.920 --> 0:30:03.800
<v Speaker 3>air that And we've actually done this, so it's almost

0:30:03.880 --> 0:30:06.360
<v Speaker 3>like getting a dose of penicillin that the car gets

0:30:06.600 --> 0:30:10.400
<v Speaker 3>and it can actually self dying moves and determine if

0:30:10.440 --> 0:30:13.720
<v Speaker 3>there is a new fault from the supplier. This is

0:30:13.840 --> 0:30:21.000
<v Speaker 3>cutting edge stuff. And more recently, as part of the

0:30:21.040 --> 0:30:24.680
<v Speaker 3>seminal announcement this week that I made that we're going

0:30:24.720 --> 0:30:27.840
<v Speaker 3>to get to five miles per kilater. Part of that,

0:30:28.440 --> 0:30:31.360
<v Speaker 3>a part of that is hardware, but a chunk of

0:30:31.400 --> 0:30:35.600
<v Speaker 3>that advancement is due to some new motor control software

0:30:36.440 --> 0:30:41.480
<v Speaker 3>and we will be over the air relaying that transmitting

0:30:41.520 --> 0:30:41.840
<v Speaker 3>that to.

0:30:42.000 --> 0:30:42.720
<v Speaker 1>All our fleet.

0:30:43.320 --> 0:30:45.280
<v Speaker 2>So in other words, you're going to improve the efficiency

0:30:45.280 --> 0:30:49.680
<v Speaker 2>of previously sold car totally and they'll step up to five.

0:30:50.680 --> 0:30:54.960
<v Speaker 3>They won't all, but they will all improve that incremental

0:30:55.040 --> 0:30:59.200
<v Speaker 3>part which is due to that software, the effect of

0:30:59.240 --> 0:31:02.640
<v Speaker 3>that particular software. It's only a car that we're going

0:31:02.640 --> 0:31:05.400
<v Speaker 3>to launch very soon we'll have the Magic five, but

0:31:05.480 --> 0:31:07.040
<v Speaker 3>they'll all benefit from this.

0:31:07.560 --> 0:31:10.800
<v Speaker 2>Huh. Really interesting Again, I don't want to put words

0:31:10.840 --> 0:31:14.160
<v Speaker 2>in your mouth, but I'm going to repeat what you

0:31:14.200 --> 0:31:19.280
<v Speaker 2>said in your polite British ways in my course American ways.

0:31:19.760 --> 0:31:24.840
<v Speaker 2>Elon Musk is running four companies. He's distracted. Tesla was

0:31:25.560 --> 0:31:31.720
<v Speaker 2>the leader in all these technologies battery, motors, software, over

0:31:31.760 --> 0:31:35.600
<v Speaker 2>the air, down the road and other than self driving.

0:31:35.960 --> 0:31:39.280
<v Speaker 2>They have lost the mantle of leadership. It sounds like

0:31:39.320 --> 0:31:42.440
<v Speaker 2>you're saying across the board in ev technology.

0:31:42.520 --> 0:31:44.040
<v Speaker 1>Yeah, let me give you some metrics.

0:31:44.080 --> 0:31:47.720
<v Speaker 3>If you look at for many years we supplied the

0:31:47.760 --> 0:31:52.160
<v Speaker 3>batteries to the World Championship for Electric motor Sport.

0:31:53.080 --> 0:31:55.680
<v Speaker 2>This is related to the deal with Aston Martin.

0:31:55.960 --> 0:31:59.080
<v Speaker 3>Quite separate, quite separates, and we used all that knowledge

0:31:59.120 --> 0:32:02.400
<v Speaker 3>from four years of successful motor racing to all the

0:32:02.480 --> 0:32:06.720
<v Speaker 3>teams in the World Championship for Electric Motorsport that we

0:32:06.760 --> 0:32:10.120
<v Speaker 3>supplied the batteries. For all that expertise has been embodied

0:32:10.240 --> 0:32:13.840
<v Speaker 3>in our battery management system are BMS and our battery

0:32:13.920 --> 0:32:19.480
<v Speaker 3>systems in our current CUS and actually right today we

0:32:19.560 --> 0:32:23.360
<v Speaker 3>supply the front drive unit, the inverter and motor and

0:32:23.360 --> 0:32:27.600
<v Speaker 3>transmission in the nose of all those race cars. That

0:32:27.720 --> 0:32:30.800
<v Speaker 3>is the most advanced unit in the world today. It

0:32:30.920 --> 0:32:37.200
<v Speaker 3>is nearly fifteen horsepower per kilogram. If you look at

0:32:37.240 --> 0:32:40.760
<v Speaker 3>what Tesla is doing with its PLAID technology, it's about

0:32:40.800 --> 0:32:43.480
<v Speaker 3>three point nine horse power per kilogram.

0:32:43.720 --> 0:32:45.800
<v Speaker 1>This is four x yes, And if you.

0:32:45.720 --> 0:32:49.960
<v Speaker 3>Look at our mainstream production technology that we put in

0:32:50.040 --> 0:32:54.440
<v Speaker 3>listed air, we get up to nine horse power per kilogram.

0:32:54.840 --> 0:32:58.480
<v Speaker 3>Plaid is three point nine. It's not like we're thirty

0:32:58.520 --> 0:33:00.520
<v Speaker 3>percent to hent Huh.

0:33:00.680 --> 0:33:05.920
<v Speaker 2>Really really interesting. So the old philosophy of race on Sunday,

0:33:06.040 --> 0:33:08.520
<v Speaker 2>sell on Monday is still kind of real indeed.

0:33:08.560 --> 0:33:10.600
<v Speaker 3>And do you know what, Barry, what's remarkable about this?

0:33:11.080 --> 0:33:13.560
<v Speaker 3>I think that adage was true in the in the

0:33:13.600 --> 0:33:17.080
<v Speaker 3>thirties and forties and the fifties. But I've been in

0:33:17.240 --> 0:33:21.640
<v Speaker 3>vanced engineering in road cars all my life. I've always

0:33:21.680 --> 0:33:24.120
<v Speaker 3>thought it doesn't happen what goes on the race car.

0:33:24.720 --> 0:33:28.520
<v Speaker 3>The technology never comes back in and finally I've had

0:33:28.560 --> 0:33:31.840
<v Speaker 3>it happen and it's genuine. What we've learned on the

0:33:31.920 --> 0:33:35.959
<v Speaker 3>racetrack with our battery technology is embodied in every Lucid

0:33:36.000 --> 0:33:37.120
<v Speaker 3>air we've ever made.

0:33:37.480 --> 0:33:41.000
<v Speaker 2>So let's talk about what took place in your post

0:33:41.040 --> 0:33:48.760
<v Speaker 2>Tesla career. You join Lucid as a CTO. What responsibilities

0:33:48.920 --> 0:33:51.960
<v Speaker 2>come with that role at an EV shop?

0:33:52.320 --> 0:33:57.080
<v Speaker 3>A lot of responsibility for the product, for the complete car, engineering, the.

0:33:57.080 --> 0:34:02.080
<v Speaker 2>Vehicle, everything batteries, motors, and everything across software, across the board.

0:34:02.680 --> 0:34:05.400
<v Speaker 2>I don't think a lot of people realized that Lucid

0:34:05.760 --> 0:34:11.000
<v Speaker 2>began a long time ago as at Tiva. I'm not

0:34:11.120 --> 0:34:16.080
<v Speaker 2>pronouncing it right, it was an electric battery maker. How

0:34:16.120 --> 0:34:20.920
<v Speaker 2>do you explain that that transition from just making electric

0:34:21.000 --> 0:34:24.520
<v Speaker 2>batteries to saying, oh, let's let's become an EV manufacturer.

0:34:24.600 --> 0:34:26.560
<v Speaker 3>Yeah, I think I think there was a recognition that

0:34:26.600 --> 0:34:30.879
<v Speaker 3>there wasn't a true value proposition in just approaching that.

0:34:31.200 --> 0:34:32.040
<v Speaker 1>Actually, Tesla in the.

0:34:32.040 --> 0:34:36.359
<v Speaker 3>Early days had a similar approach that it was only

0:34:36.440 --> 0:34:39.960
<v Speaker 3>later they thought, well, really that the car is the

0:34:39.960 --> 0:34:45.360
<v Speaker 3>true value generator. So I was approached, would I like

0:34:45.440 --> 0:34:47.800
<v Speaker 3>to join this little company which really had very little

0:34:48.200 --> 0:34:49.080
<v Speaker 3>at the time.

0:34:49.040 --> 0:34:51.200
<v Speaker 2>And they had launched in like two thousand and six.

0:34:51.920 --> 0:34:54.560
<v Speaker 3>They've been a long long time, so I was I

0:34:54.600 --> 0:34:58.640
<v Speaker 3>was approached much later than that, and it wasn't until

0:34:58.840 --> 0:35:04.000
<v Speaker 3>twenty sixty that we really created Lucid and really focused

0:35:04.040 --> 0:35:05.319
<v Speaker 3>on creating the Lucid.

0:35:05.000 --> 0:35:06.280
<v Speaker 1>Air, the best car in the world.

0:35:07.040 --> 0:35:09.920
<v Speaker 3>And you know, it was very clear to me that

0:35:09.960 --> 0:35:12.480
<v Speaker 3>we'd have to change the name and relaunches at a

0:35:12.480 --> 0:35:16.600
<v Speaker 3>different brand that was more customer oriented in facing. So

0:35:16.800 --> 0:35:20.120
<v Speaker 3>Lucid was founded and created by a small group of

0:35:20.200 --> 0:35:23.920
<v Speaker 3>us in twenty sixteen out of the Little Mattery Company,

0:35:23.920 --> 0:35:26.000
<v Speaker 3>which had been round for a long time. And that's

0:35:26.040 --> 0:35:27.360
<v Speaker 3>when we really got serious.

0:35:27.800 --> 0:35:31.919
<v Speaker 2>So the co founder and the CEO of Lucid retires,

0:35:32.560 --> 0:35:35.960
<v Speaker 2>you're tapped to jump into that role both as CEO

0:35:36.120 --> 0:35:39.480
<v Speaker 2>and CTO. What was it like stepping into a place

0:35:39.800 --> 0:35:40.400
<v Speaker 2>a founder.

0:35:41.440 --> 0:35:48.400
<v Speaker 4>Well, there was a tortuous transition at one stage, but

0:35:49.080 --> 0:35:54.000
<v Speaker 4>by that time, by sixteen so many of my former

0:35:54.040 --> 0:35:56.600
<v Speaker 4>Tesla team had come across to join me with this

0:35:56.680 --> 0:36:00.920
<v Speaker 4>mission to create a better car, and I'd been joined by.

0:36:02.480 --> 0:36:07.600
<v Speaker 3>Some key players in the team, Derek Jenkins from Mazda.

0:36:08.040 --> 0:36:10.120
<v Speaker 3>I persuaded Jack Derek to give up his job as

0:36:10.160 --> 0:36:12.879
<v Speaker 3>design director from Malazda North America and joined to head

0:36:12.920 --> 0:36:17.000
<v Speaker 3>up the design studio. Eric Bach came along who is

0:36:17.360 --> 0:36:20.120
<v Speaker 3>his now my chief engineer and senior vice president of

0:36:20.760 --> 0:36:24.399
<v Speaker 3>product and Engineering. And these are both brilliant, brilliant people

0:36:24.440 --> 0:36:26.560
<v Speaker 3>who joined me pretty well in the early days and

0:36:26.600 --> 0:36:29.960
<v Speaker 3>they were through this period with me and as a

0:36:30.000 --> 0:36:34.200
<v Speaker 3>little team we created Lucid and we launched Lucid Air.

0:36:34.719 --> 0:36:40.080
<v Speaker 3>It was December sixteen, and then it was clear we

0:36:40.120 --> 0:36:44.000
<v Speaker 3>needed to have some serious money to put this thing

0:36:44.040 --> 0:36:44.720
<v Speaker 3>into production.

0:36:45.840 --> 0:36:47.800
<v Speaker 2>He raised a lot of capital over the years.

0:36:48.040 --> 0:36:50.720
<v Speaker 3>Oh yes, yes, and it requires a lot of capital.

0:36:51.800 --> 0:36:57.040
<v Speaker 3>And then we had a lean period through seventeen and

0:36:57.080 --> 0:37:02.759
<v Speaker 3>into eighteen where we couldn't find any funding. But we

0:37:02.840 --> 0:37:06.439
<v Speaker 3>had what turned out to be a very interesting card

0:37:06.480 --> 0:37:11.320
<v Speaker 3>that had been played because in sixteen I became friendly

0:37:11.400 --> 0:37:15.120
<v Speaker 3>with the CEO at McLaren and over a cup of

0:37:15.120 --> 0:37:18.440
<v Speaker 3>tea in England in the McLaren Tech Center, English style,

0:37:19.080 --> 0:37:23.960
<v Speaker 3>we decided that we'd enter the world of electric race cars.

0:37:24.440 --> 0:37:27.759
<v Speaker 3>And McLaren recognized that they've got great race car experience,

0:37:28.120 --> 0:37:30.919
<v Speaker 3>but they didn't have the battery pack experience. But we've

0:37:30.920 --> 0:37:33.160
<v Speaker 3>got the battery experience expertise.

0:37:33.480 --> 0:37:35.680
<v Speaker 2>So let's talk a little bit about that battery pack.

0:37:36.239 --> 0:37:41.280
<v Speaker 2>It's scalable, it's modular. Yes, it continued to iterate based

0:37:41.320 --> 0:37:46.080
<v Speaker 2>on race experience. How much of an advantage is the

0:37:46.640 --> 0:37:49.960
<v Speaker 2>Lucid battery pack versus other EV makers.

0:37:50.120 --> 0:37:54.680
<v Speaker 3>It's a significant advantage. But the biggest advantage in terms

0:37:54.680 --> 0:37:58.160
<v Speaker 3>of our range and efficiency is not the pack, and

0:37:58.200 --> 0:38:01.640
<v Speaker 3>this is it's the motor and invert and the complete

0:38:01.719 --> 0:38:02.440
<v Speaker 3>drawing units.

0:38:02.520 --> 0:38:07.440
<v Speaker 2>So let's talk about that because and I'm gonna take

0:38:07.480 --> 0:38:11.279
<v Speaker 2>a look at an engineering drawing. But when I look

0:38:11.320 --> 0:38:16.440
<v Speaker 2>at at some of the internals for the engine, the motor,

0:38:16.680 --> 0:38:18.839
<v Speaker 2>and I still say engine out of habit, but the

0:38:18.840 --> 0:38:23.000
<v Speaker 2>motor and the transmission are integrated into one and the

0:38:23.640 --> 0:38:29.040
<v Speaker 2>axle transmission goes straight through it, and so there's no differentials,

0:38:29.040 --> 0:38:31.680
<v Speaker 2>there's no there's a lot of things that come out

0:38:31.760 --> 0:38:37.920
<v Speaker 2>of the vehicle with this very small, very lightweight, yet

0:38:38.000 --> 0:38:41.279
<v Speaker 2>high horsepower, high efficiency motor. Tell us a little bit

0:38:41.280 --> 0:38:43.239
<v Speaker 2>about the engineering behind.

0:38:42.960 --> 0:38:46.120
<v Speaker 1>That, Okay, okay. So one of the.

0:38:48.640 --> 0:38:51.680
<v Speaker 3>The disadvantages when we were in model ass was that

0:38:51.680 --> 0:38:55.080
<v Speaker 3>there were two different teams. One was doing the transmission,

0:38:55.080 --> 0:38:58.520
<v Speaker 3>another was doing the motor. So JB Struggles team was

0:38:58.560 --> 0:39:00.440
<v Speaker 3>doing the motion and I was doing the trends mission,

0:39:00.960 --> 0:39:03.319
<v Speaker 3>and so you've got two different groups and where the

0:39:03.360 --> 0:39:04.440
<v Speaker 3>two join.

0:39:04.320 --> 0:39:05.240
<v Speaker 1>Is a weakness.

0:39:05.760 --> 0:39:08.080
<v Speaker 3>So when I set up LUCID, it was clear we

0:39:08.120 --> 0:39:11.880
<v Speaker 3>needed to reinvent the electric motor. And I can't tell

0:39:11.960 --> 0:39:15.960
<v Speaker 3>you Barry that at the time that seemed crazy.

0:39:16.400 --> 0:39:18.920
<v Speaker 2>It seems crazy. You're just saying it right now, you're smiling,

0:39:18.960 --> 0:39:20.400
<v Speaker 2>because what do you mean You want.

0:39:20.239 --> 0:39:24.480
<v Speaker 3>To tell you why there was a perception that you

0:39:24.560 --> 0:39:28.400
<v Speaker 3>couldn't make a better electric motor, that electric motors are

0:39:28.440 --> 0:39:32.279
<v Speaker 3>so much more efficient than gasoline cars. That it's done.

0:39:32.480 --> 0:39:34.759
<v Speaker 3>It was designed in the Victorian area, and that was it.

0:39:35.560 --> 0:39:39.319
<v Speaker 3>And it is true that electric motors can be very

0:39:39.440 --> 0:39:43.520
<v Speaker 3>highly efficient. If you put one in an air conditioning tube,

0:39:44.320 --> 0:39:46.319
<v Speaker 3>you run at a set speed and set load, it

0:39:46.360 --> 0:39:50.640
<v Speaker 3>can be right on that peak spot of efficiency. But

0:39:50.719 --> 0:39:54.800
<v Speaker 3>that efficiency trails off dramatically in any side of that spot.

0:39:55.080 --> 0:39:58.120
<v Speaker 3>And if you look at electric car people don't often

0:39:58.160 --> 0:40:01.319
<v Speaker 3>realize that cargoes faster ofs lower. When the motor goes

0:40:01.360 --> 0:40:03.480
<v Speaker 3>faster or slow, that's what determines how fast you go,

0:40:03.800 --> 0:40:06.600
<v Speaker 3>how fast the motor is spinning, and how much you accelerate,

0:40:06.760 --> 0:40:09.400
<v Speaker 3>that's how much talk is being developed from the motor,

0:40:09.640 --> 0:40:13.200
<v Speaker 3>how much power is being released, and the antithesis under

0:40:13.480 --> 0:40:17.239
<v Speaker 3>regenerative braking. And so the task is to create a

0:40:17.280 --> 0:40:21.600
<v Speaker 3>motor and inverter system and transmission that's got a much

0:40:21.920 --> 0:40:26.000
<v Speaker 3>broader bandwidth of efficiency. And this wasn't even the It

0:40:26.320 --> 0:40:29.040
<v Speaker 3>wasn't wasn't it wasn't even considered possible. I don't think

0:40:29.040 --> 0:40:30.160
<v Speaker 3>anyone was thinking of it.

0:40:30.560 --> 0:40:33.880
<v Speaker 2>And you also not only made the motor more efficient,

0:40:34.440 --> 0:40:37.040
<v Speaker 2>but you integrated the transmission to the motor.

0:40:37.719 --> 0:40:41.160
<v Speaker 3>Wen So the electrocmotor has got two parts as the

0:40:41.200 --> 0:40:45.000
<v Speaker 3>fixed bit which is called the stata very simple, and

0:40:45.320 --> 0:40:47.160
<v Speaker 3>the lit that spins in the middle, which is called

0:40:47.160 --> 0:40:51.120
<v Speaker 3>the rotor. And the rotor really provides power as a

0:40:51.160 --> 0:40:54.319
<v Speaker 3>result of how fast it spins and the talk that

0:40:54.440 --> 0:40:56.920
<v Speaker 3>it transmits at that spin speed.

0:40:57.480 --> 0:40:58.440
<v Speaker 1>And if you look at.

0:40:58.440 --> 0:41:01.839
<v Speaker 3>Something that transmits tool like a propeller shaft in a car.

0:41:02.200 --> 0:41:04.520
<v Speaker 3>You're a car guy, you know prop shaft, So hollow

0:41:04.520 --> 0:41:06.920
<v Speaker 3>the tubellion because that's what's required.

0:41:06.560 --> 0:41:09.200
<v Speaker 1>You want to be exactly and you.

0:41:09.239 --> 0:41:11.760
<v Speaker 3>Learn that the metal in the middle does very little.

0:41:11.880 --> 0:41:14.840
<v Speaker 3>That's why it's hollowed out. So I started asking, well,

0:41:15.040 --> 0:41:17.920
<v Speaker 3>what does the metal in the middle of a rotor

0:41:18.000 --> 0:41:20.840
<v Speaker 3>do if it's trying to transmit talk and it's electromagnetic,

0:41:21.640 --> 0:41:23.480
<v Speaker 3>why does it We have to have these solid rotors,

0:41:23.520 --> 0:41:26.280
<v Speaker 3>why can't we hollow them out more? Well, the answer

0:41:26.360 --> 0:41:28.080
<v Speaker 3>is it does very little. We can hollow that. It

0:41:28.080 --> 0:41:30.880
<v Speaker 3>should be like a tube. And then we start thinking

0:41:30.880 --> 0:41:33.400
<v Speaker 3>what we can get in. And I have a brilliant

0:41:33.400 --> 0:41:36.480
<v Speaker 3>engineer as a team on. My engineer and my team

0:41:36.520 --> 0:41:41.320
<v Speaker 3>called Balash Palfi's Hungarian who came up with this integrating

0:41:41.560 --> 0:41:45.920
<v Speaker 3>a microdifferential inside. And this was all enabled by my

0:41:46.800 --> 0:41:49.640
<v Speaker 3>brilliant motor engineer, doctor Inma Dlala.

0:41:49.840 --> 0:41:50.600
<v Speaker 1>And I put them.

0:41:50.520 --> 0:41:53.040
<v Speaker 3>Both together to sit together and I said, look, guys,

0:41:53.600 --> 0:41:56.920
<v Speaker 3>I don't want to have a separate motor and transmission team.

0:41:57.400 --> 0:42:01.240
<v Speaker 3>I want to consider a motor transmission as a single

0:42:01.760 --> 0:42:05.160
<v Speaker 3>rotary inertial system with total I want to think of

0:42:05.200 --> 0:42:09.719
<v Speaker 3>it as a single unit. I want a motor transmission unit.

0:42:09.960 --> 0:42:12.920
<v Speaker 3>And you might think, why do you even need gears, Well,

0:42:12.960 --> 0:42:16.160
<v Speaker 3>you need gears because the wheels of a car are

0:42:16.239 --> 0:42:20.040
<v Speaker 3>quite large compared with the diameter of electric motor, so

0:42:20.160 --> 0:42:23.640
<v Speaker 3>you need to provide that attractive force at the contact

0:42:23.719 --> 0:42:26.520
<v Speaker 3>patch of the tire, and the bigger you make the wheel,

0:42:26.840 --> 0:42:28.560
<v Speaker 3>the less force you're going to have for a given talk.

0:42:28.600 --> 0:42:30.839
<v Speaker 3>So you do need to have a reduction set. So

0:42:31.000 --> 0:42:34.879
<v Speaker 3>we launched Lucid Air with a ratio of seven point

0:42:34.920 --> 0:42:37.799
<v Speaker 3>oh six to one. Models was nine point zho to one.

0:42:38.800 --> 0:42:42.120
<v Speaker 3>We went to seven point zho six to one Air

0:42:42.120 --> 0:42:44.160
<v Speaker 3>and we compromise a little bit on not to sixty,

0:42:44.560 --> 0:42:47.400
<v Speaker 3>but we got better mid range performance. And I always

0:42:47.480 --> 0:42:51.640
<v Speaker 3>wanted mid more mid range acceleration and efficiency. I wasn't

0:42:51.680 --> 0:42:53.279
<v Speaker 3>going to be racing naught to sixty with it, and

0:42:53.360 --> 0:42:55.400
<v Speaker 3>so that's why we went to a seven point oh

0:42:55.520 --> 0:42:56.520
<v Speaker 3>six to one ratio.

0:42:57.080 --> 0:43:01.160
<v Speaker 2>What's the power to weight ratio of that integraated and

0:43:01.320 --> 0:43:05.359
<v Speaker 2>so very compact motor and integrated Well.

0:43:05.280 --> 0:43:08.000
<v Speaker 3>If you look at the whole unit, there's a drive unit,

0:43:08.760 --> 0:43:13.799
<v Speaker 3>inverter motor and transmission the whole thing with the differential,

0:43:14.360 --> 0:43:18.120
<v Speaker 3>it's nine point zero horsepower.

0:43:17.719 --> 0:43:19.799
<v Speaker 2>Per Kilogram's substantial.

0:43:19.880 --> 0:43:23.760
<v Speaker 3>It's substantial, but it's it's it's it's more like twenty

0:43:23.800 --> 0:43:26.600
<v Speaker 3>at motor level, and if you look at the elements

0:43:26.640 --> 0:43:28.400
<v Speaker 3>within the motor, it's more like twenty five. If you

0:43:28.440 --> 0:43:31.759
<v Speaker 3>actually cut away the motor. So often people attribute that

0:43:31.800 --> 0:43:34.600
<v Speaker 3>to the motor, but it's not. The motor is about

0:43:35.360 --> 0:43:38.920
<v Speaker 3>thirty two to thirty three kilograms of the seventy four

0:43:39.000 --> 0:43:40.399
<v Speaker 3>kilograms of the complete unit.

0:43:40.520 --> 0:43:45.440
<v Speaker 2>So let's talk about what making that so relatively small

0:43:45.600 --> 0:43:49.160
<v Speaker 2>and light does to the design of the car. Not

0:43:49.200 --> 0:43:51.799
<v Speaker 2>only are we not talking about the hump in the

0:43:51.840 --> 0:43:54.439
<v Speaker 2>back seat or even in the front seat, but by

0:43:54.480 --> 0:43:58.560
<v Speaker 2>making that motor so small, the floor panel of the

0:43:58.640 --> 0:44:02.960
<v Speaker 2>car can be elatively flat, the wheels can be pushed

0:44:03.000 --> 0:44:07.080
<v Speaker 2>further out to the corner, and the interior cabin becomes

0:44:07.360 --> 0:44:10.160
<v Speaker 2>much more substantial for a car of this size.

0:44:10.239 --> 0:44:13.239
<v Speaker 3>That's right, but we'd done all that with models. But

0:44:13.360 --> 0:44:17.320
<v Speaker 3>what we hadn't done, and this was the impossible step.

0:44:17.360 --> 0:44:22.719
<v Speaker 3>And because electric motors were inherently much smaller than gasoline

0:44:22.800 --> 0:44:24.400
<v Speaker 3>V eights and the like and didn't need all these

0:44:24.480 --> 0:44:28.000
<v Speaker 3>drive shlves, we had all those advantages with model less.

0:44:28.600 --> 0:44:34.000
<v Speaker 3>But what I asked was kind of the unthinkable that Lucid, Well,

0:44:34.800 --> 0:44:37.439
<v Speaker 3>we know that the drive unit, electric motor and drive

0:44:37.560 --> 0:44:41.719
<v Speaker 3>unit is a lot smaller. What if we really explored

0:44:41.840 --> 0:44:45.040
<v Speaker 3>how small we can make this thing? Why don't we

0:44:45.120 --> 0:44:50.160
<v Speaker 3>just go crazy? Let's see how compact we can make this,

0:44:50.880 --> 0:44:53.640
<v Speaker 3>because if we could make it even more compact, we

0:44:53.680 --> 0:44:57.200
<v Speaker 3>could have an even more profound impact upon the design

0:44:57.239 --> 0:45:00.840
<v Speaker 3>of the car. And that's when I took perhaps Lucid's

0:45:01.040 --> 0:45:05.040
<v Speaker 3>greatest gamble. And this is why I could never done

0:45:05.040 --> 0:45:08.120
<v Speaker 3>this in a conventional car company, because what we did

0:45:08.320 --> 0:45:12.560
<v Speaker 3>was whilst one team set off, my motor and inverter

0:45:12.640 --> 0:45:18.040
<v Speaker 3>and transmission team set off to truly miniiturize that drive unit,

0:45:19.239 --> 0:45:21.960
<v Speaker 3>the rest of the company, the rest of the engineering

0:45:21.960 --> 0:45:25.520
<v Speaker 3>and design teams. We're designing Lucid Air as a car

0:45:26.239 --> 0:45:29.799
<v Speaker 3>with enough leng room, transformative length, room and comfort in

0:45:29.840 --> 0:45:34.719
<v Speaker 3>interior space, but much smaller on the outside, much more aerodynamic,

0:45:34.719 --> 0:45:35.520
<v Speaker 3>and much sleeaker.

0:45:35.640 --> 0:45:38.759
<v Speaker 2>It's an insized car with the room of car car.

0:45:38.800 --> 0:45:42.640
<v Speaker 3>To full size. Its interior space is longer than a

0:45:42.920 --> 0:45:47.200
<v Speaker 3>long wheelbase S class Mercedes, and yet on the outside

0:45:47.239 --> 0:45:51.279
<v Speaker 3>it's ten millimeters shorter than a Tesla mode Less. And

0:45:51.320 --> 0:45:54.640
<v Speaker 3>so I bet the house on we're going to engineer

0:45:54.719 --> 0:45:58.799
<v Speaker 3>this car design the whole thing around the will be

0:45:59.160 --> 0:46:03.280
<v Speaker 3>size of these dry units because we will achieve that miniaturization,

0:46:03.360 --> 0:46:06.359
<v Speaker 3>otherwise it wouldn't work, and we managed to pull it off.

0:46:06.719 --> 0:46:09.160
<v Speaker 3>And that's how we were able to do loose it Air.

0:46:09.200 --> 0:46:12.520
<v Speaker 3>It was a huge push that the car would only

0:46:12.560 --> 0:46:16.240
<v Speaker 3>work if we achieved this miniaturization. We had to achieve

0:46:16.280 --> 0:46:17.479
<v Speaker 3>it to make the car work.

0:46:17.640 --> 0:46:19.719
<v Speaker 2>So let's talk a little bit about the Lucid Air,

0:46:19.840 --> 0:46:22.000
<v Speaker 2>which first came out late twenty twenty one.

0:46:22.200 --> 0:46:25.160
<v Speaker 3>Yes, yes, twenty one, Yes, five hundred.

0:46:24.880 --> 0:46:27.800
<v Speaker 2>Plus mile range, the longest in the industry, five twenty

0:46:27.880 --> 0:46:31.839
<v Speaker 2>when we launched five twenty, when you lost fastest acceleration,

0:46:32.080 --> 0:46:37.640
<v Speaker 2>highest top speed, lowest drag coefficient, most interior space, most

0:46:37.760 --> 0:46:43.480
<v Speaker 2>luggage space, and then outcomes of the awards fastest changing fast, Well,

0:46:43.480 --> 0:46:46.160
<v Speaker 2>we're going to talk about the new two hundred miles

0:46:46.160 --> 0:46:49.080
<v Speaker 2>and twelve minutes, which nothing compares to that. But I'm

0:46:49.120 --> 0:46:53.399
<v Speaker 2>looking at this run of awards from let's go down

0:46:53.400 --> 0:46:58.000
<v Speaker 2>the Less Car and Driver, Motorsport Edmonds Wards, Automotive Car

0:46:58.040 --> 0:47:00.800
<v Speaker 2>and Driver, World Car Awards, News Week, US News and

0:47:00.840 --> 0:47:05.280
<v Speaker 2>Worlds Report, Bloomberg Car and Driver, motor It's Best Supercar,

0:47:05.400 --> 0:47:09.560
<v Speaker 2>Best Luxury Car, Bust Electric Car ten, Best Engines and

0:47:09.600 --> 0:47:14.200
<v Speaker 2>Propulsion Systems, Top ev Pick record for longest range ever

0:47:14.320 --> 0:47:18.120
<v Speaker 2>tested car, The Year Car, The Year ev Year, the

0:47:18.200 --> 0:47:21.000
<v Speaker 2>Year Like You guys have cleaned up as of April

0:47:21.000 --> 0:47:24.719
<v Speaker 2>twenty twenty four. Like every award, you can suck up

0:47:24.760 --> 0:47:28.440
<v Speaker 2>for this. So the first question is when the Air

0:47:28.480 --> 0:47:32.400
<v Speaker 2>first came out, it was kind of what can we

0:47:32.440 --> 0:47:36.400
<v Speaker 2>do if money is no restraint? But then you've certainly

0:47:36.760 --> 0:47:40.360
<v Speaker 2>come out with subsequent models that are a little more affordable.

0:47:40.840 --> 0:47:44.360
<v Speaker 2>Tell us about the plan for the next few vehicles

0:47:44.400 --> 0:47:45.400
<v Speaker 2>that are coming out of Lucid.

0:47:45.520 --> 0:47:48.640
<v Speaker 3>Yeah, we were really thrilled because we won Motor Trend

0:47:48.680 --> 0:47:51.560
<v Speaker 3>Car the Year for Air and it's the first time

0:47:52.120 --> 0:47:55.640
<v Speaker 3>any company in the history of that award has ever

0:47:55.719 --> 0:47:58.839
<v Speaker 3>won the award with its very first vehicle. No one's

0:47:58.880 --> 0:48:02.560
<v Speaker 3>ever done that before, so this was this was a landmark.

0:48:03.880 --> 0:48:04.520
<v Speaker 1>Yeah, and.

0:48:06.440 --> 0:48:08.800
<v Speaker 3>It was important we started with a high end vehicle

0:48:08.920 --> 0:48:12.880
<v Speaker 3>first to establish the brand. But when I launched Listeday

0:48:13.040 --> 0:48:17.760
<v Speaker 3>in thick of COVID, and we did so on September ninth,

0:48:17.840 --> 0:48:21.799
<v Speaker 3>twenty twenty, I promised the world that we would get

0:48:21.840 --> 0:48:27.160
<v Speaker 3>to an entry level price of sixty nine thousand, nine

0:48:27.280 --> 0:48:30.960
<v Speaker 3>hundred and I'm so pleased that earlier this year I

0:48:31.040 --> 0:48:35.439
<v Speaker 3>met my promise that we brought the pure version of Air,

0:48:35.800 --> 0:48:37.239
<v Speaker 3>which is an outstanding car.

0:48:37.640 --> 0:48:40.879
<v Speaker 2>Sixty's the range of that one.

0:48:41.080 --> 0:48:45.320
<v Speaker 3>Our range of that one is four hundred and nineteen miles.

0:48:45.160 --> 0:48:46.160
<v Speaker 2>Still to share.

0:48:46.440 --> 0:48:49.239
<v Speaker 3>And the reason we're able to do that is that

0:48:49.280 --> 0:48:52.520
<v Speaker 3>we can achieve that with just an eighty eight kilwater

0:48:52.600 --> 0:48:55.120
<v Speaker 3>our battery pack. No one else goes even close to that.

0:48:55.480 --> 0:48:57.120
<v Speaker 2>And that's the efficiency of the mot.

0:48:57.960 --> 0:49:01.000
<v Speaker 3>Yes, which means we can get four nineteen more than

0:49:01.000 --> 0:49:04.720
<v Speaker 3>anyone else has gone with a smaller battery pack. For example,

0:49:04.800 --> 0:49:08.680
<v Speaker 3>Models has got over one hundred kilowattas and because of that,

0:49:08.760 --> 0:49:11.319
<v Speaker 3>because the battery pack costs so much to make, it

0:49:11.440 --> 0:49:13.880
<v Speaker 3>saves us that money, and it's a company we can

0:49:13.920 --> 0:49:16.120
<v Speaker 3>afford to put that product out there.

0:49:16.280 --> 0:49:18.640
<v Speaker 2>So let's talk about a couple more products that are

0:49:18.640 --> 0:49:21.440
<v Speaker 2>on the drawing board. If we look around and we

0:49:21.520 --> 0:49:26.440
<v Speaker 2>see Hyundai and Kiya, they have forty thousand Volkswagen forty

0:49:26.480 --> 0:49:32.719
<v Speaker 2>if something the Model three in the forties before even

0:49:32.760 --> 0:49:35.279
<v Speaker 2>We'll talk about the Chinese evs a little later, But

0:49:35.719 --> 0:49:38.440
<v Speaker 2>it looks like if you can the average price of

0:49:38.440 --> 0:49:40.320
<v Speaker 2>a new car in the US is now about forty

0:49:40.320 --> 0:49:43.960
<v Speaker 2>eight thousand dollars, if you could get in the forties,

0:49:44.000 --> 0:49:47.640
<v Speaker 2>it seems like it opens up a mass market. What

0:49:47.680 --> 0:49:50.640
<v Speaker 2>are the plans. We'll talk about the SUV in a minute.

0:49:50.800 --> 0:49:54.520
<v Speaker 2>What are the plans for, you know, a really affordable

0:49:54.640 --> 0:49:55.560
<v Speaker 2>entry level EV.

0:49:55.920 --> 0:50:00.400
<v Speaker 3>You're describing our mid sized platform exactly that. It's schedule

0:50:00.440 --> 0:50:03.920
<v Speaker 3>for production late twenty six, forty eight to fifty thousand

0:50:03.960 --> 0:50:06.759
<v Speaker 3>dollars car state of the arts, and we'll be able

0:50:06.760 --> 0:50:10.360
<v Speaker 3>to make that because we can go further with less batteries,

0:50:10.600 --> 0:50:13.279
<v Speaker 3>and therefore we can afford to make such a compelling

0:50:13.400 --> 0:50:16.480
<v Speaker 3>car at that price point like no one else can,

0:50:16.920 --> 0:50:20.840
<v Speaker 3>embodying all our learning, all the technology that we've developed

0:50:20.840 --> 0:50:24.439
<v Speaker 3>from air and that will transfer all our knowledge into

0:50:24.480 --> 0:50:29.920
<v Speaker 3>mid sized platform, making evs progressively more affordable. That is

0:50:30.080 --> 0:50:33.000
<v Speaker 3>our mission. We want to be a major player. Don't

0:50:33.040 --> 0:50:36.040
<v Speaker 3>think of listed as a niche luxury player. I want

0:50:36.040 --> 0:50:38.560
<v Speaker 3>to be selling a million of those cars a year

0:50:38.880 --> 0:50:40.920
<v Speaker 3>in the early twenty thirties.

0:50:41.280 --> 0:50:45.920
<v Speaker 2>Give us your spec targets for that mid sized car,

0:50:46.000 --> 0:50:47.920
<v Speaker 2>which I don't think you have a name for yet.

0:50:48.160 --> 0:50:51.080
<v Speaker 2>We haven't what is the horsepower, what is the range,

0:50:51.239 --> 0:50:52.880
<v Speaker 2>and what is the interior space going to be?

0:50:53.000 --> 0:50:55.799
<v Speaker 3>Well, we haven't disclosed that it will just be super competitive,

0:50:56.120 --> 0:51:00.640
<v Speaker 3>but I can say this that I mean that will

0:51:00.640 --> 0:51:03.479
<v Speaker 3>be a time when we overtly compete with Tesla Model

0:51:03.600 --> 0:51:06.399
<v Speaker 3>Y Model three, that will be our Tesla Model three

0:51:06.920 --> 0:51:08.359
<v Speaker 3>And why competitor?

0:51:08.920 --> 0:51:10.560
<v Speaker 2>You want to call that a Model three killer?

0:51:10.920 --> 0:51:12.160
<v Speaker 1>No, I never call an oh.

0:51:12.160 --> 0:51:14.879
<v Speaker 2>All right again, I'm putting words into your mouth. So

0:51:15.040 --> 0:51:18.640
<v Speaker 2>what I would imagine room for both, What I would

0:51:18.719 --> 0:51:22.839
<v Speaker 2>imagine would do really well in the market. Is a

0:51:22.880 --> 0:51:27.160
<v Speaker 2>car that costs forty somethings one thousand dollars is the

0:51:27.200 --> 0:51:31.640
<v Speaker 2>size of an E class Mercedes or smaller with a

0:51:31.760 --> 0:51:35.399
<v Speaker 2>range four hundred Dare I say five hundred miles and

0:51:35.520 --> 0:51:39.120
<v Speaker 2>four hundred to five hundred horsepower? Am I hallucinating or

0:51:39.200 --> 0:51:41.000
<v Speaker 2>is that? Are those realistic?

0:51:41.280 --> 0:51:45.600
<v Speaker 3>I think we have to look at the need for

0:51:45.920 --> 0:51:51.280
<v Speaker 3>range in the future. Paradoxically, I see the electric curls

0:51:51.280 --> 0:51:54.040
<v Speaker 3>of the future having less range than today and less.

0:51:53.840 --> 0:51:56.240
<v Speaker 2>Need for it as a network gets built out, as.

0:51:56.040 --> 0:51:59.640
<v Speaker 3>You get a more mature charging infrastruture. I never get

0:51:59.719 --> 0:52:01.319
<v Speaker 3>range anxiety in a gasoline car.

0:52:01.719 --> 0:52:03.320
<v Speaker 2>I might always a guest, I might.

0:52:03.239 --> 0:52:05.640
<v Speaker 3>Have a strange accent, but I have learned something during

0:52:05.760 --> 0:52:09.000
<v Speaker 3>my days in the US. There's a gas stration on

0:52:09.040 --> 0:52:09.960
<v Speaker 3>every street corner.

0:52:10.200 --> 0:52:11.400
<v Speaker 1>I'm not going to run out.

0:52:11.400 --> 0:52:13.719
<v Speaker 3>Unless I'm in Utah, and there's a next the next

0:52:15.040 --> 0:52:17.840
<v Speaker 3>I don't have to worry about getting gas.

0:52:18.160 --> 0:52:19.040
<v Speaker 1>So while we.

0:52:19.000 --> 0:52:22.520
<v Speaker 3>See when we see a more mature charging infrastructure, and

0:52:22.600 --> 0:52:25.960
<v Speaker 3>the other thing that's coming is fast charging cell chemistry.

0:52:25.640 --> 0:52:27.520
<v Speaker 2>So let's talk about that. So that's going to help

0:52:27.640 --> 0:52:31.640
<v Speaker 2>the new technology that Gen one, not Gen two or three,

0:52:32.280 --> 0:52:35.840
<v Speaker 2>but the next EV charging system that you're going to

0:52:35.880 --> 0:52:40.960
<v Speaker 2>have available is two hundred miles of charge in twelve minutes. Yeah,

0:52:41.000 --> 0:52:44.400
<v Speaker 2>we've got that that exists today. Yeah, so that's a

0:52:44.560 --> 0:52:48.200
<v Speaker 2>that's a pretty big lift for you know, for a

0:52:48.239 --> 0:52:50.520
<v Speaker 2>cup of coffee and a bathroom streak, you have two

0:52:50.560 --> 0:52:53.080
<v Speaker 2>hundred miles. What's the next generation after that?

0:52:53.160 --> 0:52:54.439
<v Speaker 3>Well, first of all, and what I want to say

0:52:54.560 --> 0:52:58.279
<v Speaker 3>is the way I will answer you a question, but

0:52:58.320 --> 0:53:01.080
<v Speaker 3>this is a very important point. The way charging is

0:53:01.160 --> 0:53:06.520
<v Speaker 3>measured really frustrates me because everyone is obsessed with measuring

0:53:06.520 --> 0:53:09.920
<v Speaker 3>it and how fast the percentage of the battery charges

0:53:10.320 --> 0:53:15.200
<v Speaker 3>ten to eighty percent. What doesn't matter totally. It doesn't

0:53:15.200 --> 0:53:18.440
<v Speaker 3>matter what percentage the battery charges. If your range sucks,

0:53:18.520 --> 0:53:22.359
<v Speaker 3>your charge rate will suck. So what's important is the

0:53:22.440 --> 0:53:25.600
<v Speaker 3>power that's going in and killer what's multiplied by your

0:53:25.600 --> 0:53:27.919
<v Speaker 3>efficiency in miles per killer what are and that will

0:53:27.920 --> 0:53:31.520
<v Speaker 3>give you miles charged, Well, it will give you technically

0:53:31.600 --> 0:53:34.160
<v Speaker 3>per hour, but it's miles per minute that matters. And

0:53:34.239 --> 0:53:36.440
<v Speaker 3>we're on the same page. That is the first thing.

0:53:36.520 --> 0:53:39.359
<v Speaker 3>That's the thing that counts. And we're able to get

0:53:40.320 --> 0:53:43.279
<v Speaker 3>a granturing and get three hundred miles range charge in

0:53:43.320 --> 0:53:46.960
<v Speaker 3>twenty one minutes. It's extraordinary, not We've got the fastest

0:53:47.040 --> 0:53:51.800
<v Speaker 3>charging thing on the planet. Now, one of the issues

0:53:51.840 --> 0:53:56.240
<v Speaker 3>with today's cells is that you trade you trade energy

0:53:56.239 --> 0:53:59.400
<v Speaker 3>for power. So actually you could you could have faster

0:53:59.520 --> 0:54:03.319
<v Speaker 3>charging power dense cells, but you'd lose range for that.

0:54:03.920 --> 0:54:07.160
<v Speaker 3>So we always cold tend to go for more energy

0:54:07.200 --> 0:54:10.200
<v Speaker 3>cells which have got a limit to the change rate.

0:54:10.440 --> 0:54:14.600
<v Speaker 2>So that I do both. Can you have a small

0:54:14.680 --> 0:54:16.760
<v Speaker 2>number of fast charging cells.

0:54:17.040 --> 0:54:20.080
<v Speaker 3>That sort of the benefits cancel each other out. It's

0:54:20.200 --> 0:54:22.360
<v Speaker 3>it's a it's a great idea, but it's you do

0:54:22.400 --> 0:54:24.560
<v Speaker 3>the math and it doesn't help you. Actually, it actually

0:54:24.600 --> 0:54:29.080
<v Speaker 3>makes things even more complex. One of the potential saviors

0:54:29.160 --> 0:54:34.080
<v Speaker 3>here is the the growth of LFP. This is the

0:54:34.160 --> 0:54:35.440
<v Speaker 3>new lithium.

0:54:35.640 --> 0:54:37.600
<v Speaker 1>The iron phosphate chemistry.

0:54:38.040 --> 0:54:43.280
<v Speaker 3>Now, iron phosphate has kind of sucked because it's lower

0:54:43.400 --> 0:54:45.880
<v Speaker 3>energy and it's cheaper, so it's kind of like the

0:54:45.960 --> 0:54:47.680
<v Speaker 3>cheaper nasty Poorman's cell.

0:54:48.480 --> 0:54:50.120
<v Speaker 1>And it's been really.

0:54:49.800 --> 0:54:52.919
<v Speaker 3>Developed a lot, particularly by the Chinese, and actually it's

0:54:53.200 --> 0:54:58.040
<v Speaker 3>it's its energy capacity is growing quite healthily of late,

0:54:58.520 --> 0:55:01.480
<v Speaker 3>and it's got the added an'tig it can take a

0:55:01.600 --> 0:55:05.440
<v Speaker 3>lot of power charging. So I think there's a real

0:55:05.719 --> 0:55:12.319
<v Speaker 3>argument for less lower range cars with lfpece cells and

0:55:12.400 --> 0:55:18.000
<v Speaker 3>more mature infrastructure not to go so far extenseve. Yes,

0:55:18.320 --> 0:55:21.759
<v Speaker 3>you take a mass hit, but with lucid efficiency, then

0:55:21.800 --> 0:55:24.800
<v Speaker 3>with the mass hit becomes less because we're carrying less

0:55:24.880 --> 0:55:28.160
<v Speaker 3>less solace. And then okay, you have to charge a

0:55:28.160 --> 0:55:30.840
<v Speaker 3>bit more often, but it's really fast when you do change.

0:55:30.880 --> 0:55:33.400
<v Speaker 3>So you're thinking then about like stopping for seven or

0:55:33.400 --> 0:55:36.839
<v Speaker 3>eight minutes rather than fifteen minutes, and and so it's

0:55:36.840 --> 0:55:37.920
<v Speaker 3>going to be more stop and go.

0:55:38.880 --> 0:55:42.000
<v Speaker 2>And that's what buyd and the Chinese Manufac.

0:55:42.320 --> 0:55:47.680
<v Speaker 3>There byd Goshen. There's there's several they're really taking a

0:55:47.800 --> 0:55:53.200
<v Speaker 3>lead in this blade type LFP technology, and I think

0:55:53.200 --> 0:55:56.920
<v Speaker 3>it has its place. I think for a performance premium car,

0:55:57.480 --> 0:56:03.480
<v Speaker 3>cylindrical lithium ions mcs are the right solutions still and

0:56:03.520 --> 0:56:06.560
<v Speaker 3>I think they will have their place alongside LFP.

0:56:07.320 --> 0:56:10.640
<v Speaker 2>So it sounds like you're fairly impressed with the technology

0:56:10.680 --> 0:56:13.720
<v Speaker 2>in the EV space coming out of China. I believe

0:56:14.800 --> 0:56:18.200
<v Speaker 2>was it last year BYD passed Tesla for the highest

0:56:18.239 --> 0:56:20.160
<v Speaker 2>selling EV manufacturer.

0:56:20.280 --> 0:56:21.000
<v Speaker 1>I believe you're right.

0:56:21.200 --> 0:56:24.480
<v Speaker 2>So China is going to be a force out there.

0:56:24.920 --> 0:56:28.000
<v Speaker 2>We're not currently allowing those cars into the United States.

0:56:28.040 --> 0:56:31.239
<v Speaker 2>I don't know if that changes anytime soon. What do

0:56:31.280 --> 0:56:34.359
<v Speaker 2>you think of the technology that you know that not

0:56:34.440 --> 0:56:37.960
<v Speaker 2>just the battery technology but the whole automobile. Is China

0:56:38.080 --> 0:56:40.240
<v Speaker 2>going to be a major player in the EV space?

0:56:40.440 --> 0:56:44.640
<v Speaker 3>Bigknie tariffs announced in Europe as well. So my take

0:56:44.680 --> 0:56:51.400
<v Speaker 3>on China is this that their vehicle engineering has advanced

0:56:52.280 --> 0:56:54.680
<v Speaker 3>to a shocking degree in a good way in the

0:56:54.800 --> 0:56:57.719
<v Speaker 3>last three years. I can't believe how much better their

0:56:57.760 --> 0:57:03.680
<v Speaker 3>cards are. Battery technology for LFP, they're in a leadership position.

0:57:05.200 --> 0:57:08.640
<v Speaker 3>The powertrain technology is still several years behind Tesla, and

0:57:08.680 --> 0:57:15.040
<v Speaker 3>Tesla's several years behind us, but don't underestimate them. I mean,

0:57:15.080 --> 0:57:17.200
<v Speaker 3>if they can transform their vehicle, I want to talk

0:57:17.200 --> 0:57:20.440
<v Speaker 3>about vehicle engineering, I mean fit and finish door slam

0:57:20.560 --> 0:57:26.120
<v Speaker 3>with noise, ceiling materials, comfort.

0:57:24.760 --> 0:57:28.160
<v Speaker 1>In Let me interrupt you, traditional attribute, Let.

0:57:28.040 --> 0:57:30.680
<v Speaker 2>Me interrupt you. The thing that I have been so

0:57:30.720 --> 0:57:34.200
<v Speaker 2>impressed with the Lucids i've seen is you not only

0:57:34.240 --> 0:57:38.760
<v Speaker 2>come from an automotive background, whereas Tesla is a little

0:57:38.760 --> 0:57:43.800
<v Speaker 2>more of a technology but it feels like a luxury car.

0:57:43.920 --> 0:57:47.600
<v Speaker 2>The fit and finish is outstanding, the materials is excellent. Like,

0:57:47.680 --> 0:57:53.200
<v Speaker 2>it's obvious you want to compete with Mercedes Tesla. But

0:57:53.400 --> 0:57:56.120
<v Speaker 2>the thing I have to ask about is the US

0:57:56.160 --> 0:58:00.880
<v Speaker 2>has shifted to a giant suv market. Tell us about gravity.

0:58:00.960 --> 0:58:03.720
<v Speaker 2>When are we going to see the first suv with

0:58:03.800 --> 0:58:06.480
<v Speaker 2>a four hundred or five hundred mile range from Lucid.

0:58:06.680 --> 0:58:06.919
<v Speaker 1>Yeah.

0:58:07.160 --> 0:58:09.160
<v Speaker 3>And first of all, with the luxury, we wanted to

0:58:09.320 --> 0:58:12.400
<v Speaker 3>endow the car with a quiet luxury and understated luxury,

0:58:12.760 --> 0:58:17.800
<v Speaker 3>but really high quality materials in a very understated sort

0:58:17.840 --> 0:58:23.160
<v Speaker 3>of a California inspired design sensibility, and that's often misinterpreted

0:58:23.320 --> 0:58:26.800
<v Speaker 3>and it's not true luxury. Well it's not ostentatious luxury. Now,

0:58:27.000 --> 0:58:30.640
<v Speaker 3>it's understated, quiet luxury. So moving on to gravity. You ask,

0:58:31.280 --> 0:58:35.959
<v Speaker 3>so Gravity is scheduled for starter production late this year.

0:58:36.200 --> 0:58:36.360
<v Speaker 2>Oh?

0:58:36.400 --> 0:58:38.360
<v Speaker 1>Really, yes, absolutely.

0:58:38.280 --> 0:58:42.080
<v Speaker 3>It's going to be a seminal product. It's going to

0:58:42.120 --> 0:58:46.880
<v Speaker 3>be the best suv on the planet. Nothing less will suffice.

0:58:46.960 --> 0:58:51.040
<v Speaker 2>Well, when will consumers first be able to purchase these.

0:58:51.160 --> 0:58:57.440
<v Speaker 3>We haven't announced precise purchase start of purchase which scheduled

0:58:57.520 --> 0:59:01.400
<v Speaker 3>for starter production late this year. Realistically, the ramp up

0:59:01.440 --> 0:59:03.920
<v Speaker 3>in production will take place during the early part of

0:59:04.000 --> 0:59:06.920
<v Speaker 3>next year, so watch this space for an announcement in

0:59:07.000 --> 0:59:08.240
<v Speaker 3>terms of availability.

0:59:08.360 --> 0:59:10.880
<v Speaker 2>And are we aiming about a comparable price to the.

0:59:10.840 --> 0:59:13.760
<v Speaker 3>Air Yeah, I see a starting point of just under

0:59:13.800 --> 0:59:17.280
<v Speaker 3>eighty thousand dollars for a variant of gravity.

0:59:17.320 --> 0:59:18.640
<v Speaker 1>Absolutely, that's essential.

0:59:19.160 --> 0:59:22.240
<v Speaker 2>And I know I only have you for about five minutes.

0:59:23.440 --> 0:59:26.280
<v Speaker 2>I have to ask one question that we didn't get to.

0:59:27.080 --> 0:59:29.520
<v Speaker 2>You're the CEO of a public company. I know that

0:59:29.600 --> 0:59:33.800
<v Speaker 2>comes with all sorts of obligations and dare I say headaches?

0:59:34.560 --> 0:59:38.000
<v Speaker 2>How do you feel about being public? How is your

0:59:38.640 --> 0:59:42.200
<v Speaker 2>capital setup? Are you comfortable that you could go the

0:59:42.280 --> 0:59:45.880
<v Speaker 2>distance to the twenty thirties? What are your thoughts about

0:59:45.920 --> 0:59:49.400
<v Speaker 2>being a public company and having access to the capital markets.

0:59:49.440 --> 0:59:54.480
<v Speaker 3>Well, I take more responsibilities very seriously. It is a

0:59:54.520 --> 0:59:57.160
<v Speaker 3>way to my shoulders, but it's one that I can carry.

0:59:59.240 --> 1:00:03.120
<v Speaker 3>I'm comfortable with what we're doing. I think we we

1:00:03.160 --> 1:00:07.160
<v Speaker 3>can conduct ourselves in an incredibly ethical manner. I'm very

1:00:07.200 --> 1:00:10.919
<v Speaker 3>committed to this company, and I'm all in. I've never

1:00:11.000 --> 1:00:13.960
<v Speaker 3>sold a single share in the company ever.

1:00:14.800 --> 1:00:18.400
<v Speaker 2>And I've had a giant run up when it came yes.

1:00:18.440 --> 1:00:23.080
<v Speaker 3>Actually, and actually that that triggered some of my performance

1:00:23.400 --> 1:00:28.120
<v Speaker 3>stock options, which are based my stock options performance package

1:00:28.600 --> 1:00:33.280
<v Speaker 3>was based entirely upon share price, and so all that

1:00:33.320 --> 1:00:38.680
<v Speaker 3>remuneration was due to performance related stock options, which I triggered.

1:00:38.920 --> 1:00:42.400
<v Speaker 3>I've not I've not sold a single share other than

1:00:42.640 --> 1:00:45.520
<v Speaker 3>the ones that I just had to for tax purposes.

1:00:46.000 --> 1:00:47.400
<v Speaker 1>And so I'm all in.

1:00:47.280 --> 1:00:51.800
<v Speaker 3>On this company. I am resolutely optimistic. I think we've

1:00:51.800 --> 1:00:53.600
<v Speaker 3>got the best car in the world at the moment.

1:00:54.240 --> 1:00:55.400
<v Speaker 1>In the Lucid Air.

1:00:55.800 --> 1:01:00.120
<v Speaker 3>We're out selling Porsche, Tychan and Mercedes. Here in the US,

1:01:00.280 --> 1:01:03.560
<v Speaker 3>we're out selling bw I seven, We're out selling the

1:01:03.600 --> 1:01:07.520
<v Speaker 3>Etron e GT. And this this is a company that

1:01:07.560 --> 1:01:09.040
<v Speaker 3>many people still haven't even heard of.

1:01:09.200 --> 1:01:12.200
<v Speaker 2>Lisid any plans for a two door coop a sports car.

1:01:12.280 --> 1:01:14.800
<v Speaker 3>I'd love to do it, but we've got laser commitment.

1:01:14.880 --> 1:01:18.360
<v Speaker 3>We have to focus on the big ones. Gravity, So

1:01:18.400 --> 1:01:22.800
<v Speaker 3>we got air now Gravity is coming, and then the

1:01:22.960 --> 1:01:27.600
<v Speaker 3>really big one, the mid size platform, the more affordable

1:01:27.640 --> 1:01:30.920
<v Speaker 3>forty eight fifty thousand dollars car. We've got a laser

1:01:31.240 --> 1:01:36.680
<v Speaker 3>focus upon that and something else, a technology roadmap, which

1:01:36.720 --> 1:01:40.760
<v Speaker 3>excites me the most because no one else is staying still.

1:01:41.360 --> 1:01:44.880
<v Speaker 3>This is a technological race, and we have to keep

1:01:45.120 --> 1:01:48.360
<v Speaker 3>running because if you don't run, others will catch you up.

1:01:48.800 --> 1:01:51.560
<v Speaker 3>And the best defense we have is to keep our

1:01:51.640 --> 1:01:54.680
<v Speaker 3>tech roadmap intact. And that's what excites me the most.

1:01:55.200 --> 1:01:57.600
<v Speaker 2>So last question before I let you get on with

1:01:57.640 --> 1:02:00.640
<v Speaker 2>the rest of your New York tour, take me to

1:02:00.680 --> 1:02:02.800
<v Speaker 2>the early twenty thirties. Where do you want to be

1:02:02.920 --> 1:02:05.720
<v Speaker 2>in units you're selling? How many different models do you

1:02:05.760 --> 1:02:09.680
<v Speaker 2>want to sell? What does Lucid look like seven years

1:02:09.680 --> 1:02:11.080
<v Speaker 2>from now in twenty thirty one.

1:02:11.280 --> 1:02:13.520
<v Speaker 3>I believe we can be a healthy company. I think

1:02:13.560 --> 1:02:19.440
<v Speaker 3>that what is not recognized is that our technological advantage today,

1:02:19.480 --> 1:02:22.600
<v Speaker 3>which is seen as a burden, it will become a

1:02:22.720 --> 1:02:26.960
<v Speaker 3>cost down enabler and therefore we will operate be able

1:02:26.960 --> 1:02:29.240
<v Speaker 3>to operate at a better gross margin. Because of that,

1:02:29.920 --> 1:02:35.400
<v Speaker 3>our very technology will be a gross margin enhancer, which

1:02:35.400 --> 1:02:38.600
<v Speaker 3>will give us a profitability edge. And by the early

1:02:39.400 --> 1:02:42.440
<v Speaker 3>twenty thirties. I'd like us to be seen selling no

1:02:42.600 --> 1:02:45.160
<v Speaker 3>less than a million cars a year, because that's what

1:02:45.280 --> 1:02:48.360
<v Speaker 3>it takes to have a meaningful impact upon the environment.

1:02:48.760 --> 1:02:52.160
<v Speaker 3>But I also want this multiplier effect with our tech

1:02:52.280 --> 1:02:56.800
<v Speaker 3>licensing business because what the world needs is the twenty

1:02:56.800 --> 1:02:59.680
<v Speaker 3>five to thirty thousand dollars corp. And I don't think

1:03:00.160 --> 1:03:03.480
<v Speaker 3>that's the business we Lucid as a company and our

1:03:03.480 --> 1:03:07.680
<v Speaker 3>shareholders deserve, because it's all about volume, low margins. But

1:03:07.760 --> 1:03:12.320
<v Speaker 3>I think others could manufacture that having access to our

1:03:12.360 --> 1:03:16.720
<v Speaker 3>will leading technology, and with that multiplier effect, we truly

1:03:16.800 --> 1:03:20.760
<v Speaker 3>can have an impact upon the environment and therefore the

1:03:20.760 --> 1:03:21.680
<v Speaker 3>future mankind.

1:03:22.120 --> 1:03:25.880
<v Speaker 2>Fascinating stuff. Thanks Peter for being so generous with your time.

1:03:26.440 --> 1:03:31.360
<v Speaker 2>We have been speaking with Peter Rawlinson, Lucid CEO and CTO.

1:03:32.040 --> 1:03:34.800
<v Speaker 2>If you enjoy this conversation, well, be sure and check

1:03:34.840 --> 1:03:37.480
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1:04:03.520 --> 1:04:05.200
<v Speaker 2>I would be remiss if I did not thank a

1:04:05.280 --> 1:04:09.160
<v Speaker 2>crack staff who helps us put these conversations together each week.

1:04:09.640 --> 1:04:13.000
<v Speaker 2>John Wasserman is my audio engineer. Attika of Albron is

1:04:13.040 --> 1:04:17.840
<v Speaker 2>my project manager. Jean Russo is my researcher. Anna Luke

1:04:18.040 --> 1:04:21.080
<v Speaker 2>is my producer. Special thanks to Sarah Livesey for help

1:04:21.120 --> 1:04:25.360
<v Speaker 2>putting this together this week. I'm Barry Ritolts. You've been

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