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Speaker 1: The Black Market is an initiative created by eighty five

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Speaker 1: South Media to highlight, amplify, and showcase leaders, entrepreneurs, and

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Speaker 1: educators from our community. The show tapes monthly at our

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Speaker 1: studio in Atlanta, Georgia. To submit you or your organization

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Speaker 1: for a consideration, go to eighty five South show dot com,

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Speaker 1: factslash black Market. Do you noticed they don't have a

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Speaker 1: lot of those red crazy That's what I say. That's

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Speaker 1: that's why it's always one red one at the top.

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Speaker 1: I think that red one is more expensive than the

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Speaker 1: black ones, which is racism. It's always racismly just I'm

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Speaker 1: just saying, man, let me ask you this before we

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Speaker 1: start this year. What do you think would be the

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Speaker 1: best way black people can profit off of racism? That way,

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Speaker 1: they could be profit off of racism. Like we see,

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Speaker 1: it's not going anywhere. How can we profit off of it? Y'all?

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Speaker 1: Let's get together and buy racism dot com. Always put

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Speaker 1: in twenty bucks, go buy racism dot com and then

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Speaker 1: uh trick them, tricked them racist to come in and

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Speaker 1: signing up. You know what I'm saying, get some web traffic.

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Speaker 1: Week we would have manufactural racism to the people that

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Speaker 1: if we control it, though it's our own version of it.

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Speaker 1: You know what I'm saying, I used to do. I

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Speaker 1: t man got folks going to Google every day and

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Speaker 1: type in racism, just like looking for the most races.

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Speaker 1: It would if we actually controlled that. You know how

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Speaker 1: much you can y much? You know the number I

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Speaker 1: would I would imagine it's over a million searches a

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Speaker 1: day for the word racism. Imagine if we control the

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Speaker 1: platform where all that traffic got directed to. Yeah, that

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Speaker 1: should pay us a nickel for every time you can

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Speaker 1: get all that ad revenue. You can trick pete even

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Speaker 1: getting them when they get there. You know, just be

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Speaker 1: your black ass, just say like I'm saying, they can't

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Speaker 1: even do something, you white folk. You change whole definition

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Speaker 1: of it. You know what I'm saying. I think we

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Speaker 1: just gotta get together, you know, get all our resources together.

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Speaker 1: Be like, you know what we've just spent about racist,

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Speaker 1: about dot com, dot net biz, dot org, dot org.

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Speaker 1: You know what I mean. Start a nonprofit. All that

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Speaker 1: ship started for profit? Started for profit and a nonprofit

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Speaker 1: four yeah, nonprofit just too. Yeah, they're gonna think they

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Speaker 1: they're gonna think they found something, you know, what I'm saying,

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Speaker 1: They're gonna be signing up joined the email list, but

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Speaker 1: they know and then welcome back to the black market.

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Speaker 1: Were just over scratting jazz and is trying to figure out,

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Speaker 1: you know, how we can take over the world. I

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Speaker 1: was just on the Instagram, but the A t L

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Speaker 1: got a special guest in the house with me today. Man,

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Speaker 1: I don't know who's in the trap with us. Brandon Butler,

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Speaker 1: executive director, founder of Butter at L. Man, we'll see

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Speaker 1: what I'm saying. Yeah, you know Atlanta's culture channel. Man.

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Speaker 1: We uh we launched back in eighteen in partnership with

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Speaker 1: A Dagger, which is an agency out here, and then

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Speaker 1: it kind of just blew up and it got so

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Speaker 1: big that we actually split it off from Dagger. And

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Speaker 1: I'm being area specific when I said that, because a

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Speaker 1: lot of y'all think that white folks behind me pulling

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Speaker 1: the strings and it ain't. We got our own thing. Now,

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Speaker 1: we got our own business. We got all black team,

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Speaker 1: super proud of it do right here in Atlanta. We

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Speaker 1: just make dope content about the city. And uh, you know,

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Speaker 1: we started off as just like an Instagram and page,

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Speaker 1: you know, meme account, but I always told folks, I

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Speaker 1: ain't uh, I ain't get my NBA in Georgia tech

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Speaker 1: to to do no Instagram page, So I should have

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Speaker 1: though it's money, and I mean I know how to

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Speaker 1: build Instagram, but now is the time, right, So we

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Speaker 1: took that platform, we leveraged it. Um started getting noticed

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Speaker 1: in the city, kind of became like a new creative

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Speaker 1: low thing, the new Atlanta magazine. A lot of senses

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Speaker 1: people started coming to us, like news and information kept

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Speaker 1: you know expanding. You know, in the last few months,

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Speaker 1: Ludicrous just named his new single, butter a t L

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Speaker 1: after us. Uh. So we did a we did a

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Speaker 1: we did a dope collaboration shout out the looting d

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Speaker 1: c P did did the artwork for the single. Um.

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Speaker 1: So that just dropped a few weeks ago. And then

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Speaker 1: UM a couple of weeks ago too, we just opened

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Speaker 1: up Comple. We just partner with Crystal, the fast food

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Speaker 1: chain up there. Yeah. So so funny story about Fabo.

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Speaker 1: So I was the one that helped get Fabo connected

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Speaker 1: with Crystal because that's one of my clients. So um,

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Speaker 1: you know, he we were talking, we just knew each other,

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Speaker 1: and I actually was like pitching them on. I said,

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Speaker 1: y'all Eve knew spokesperson, and it was like, who do

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Speaker 1: you think we should get? And I was like, y'all

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Speaker 1: ain't gonna you ain't gonna believe me. But I said

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Speaker 1: Fabo and I got to tex I got the deals

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Speaker 1: and text to prove it. I literally hit him up.

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Speaker 1: It was like, yo, I got it. I got this

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Speaker 1: crazy idea with Crystal. You down And he was like,

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Speaker 1: I'm down next to you know, Fabo was the spokesperson

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Speaker 1: for Crystal that started popping off, said that ship like

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Speaker 1: two years ago. Yeah, I've been told him it was crazy.

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Speaker 1: So that popped off, and then we kept on, you know,

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Speaker 1: just build a relationship. And then they basically gave us

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Speaker 1: our own location. So if you go down to fourteenth

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Speaker 1: in North Side here in Atlanta, we just completely rebranded

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Speaker 1: that that location right there, Yeah, it's the Crystal by Butter.

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Speaker 1: So we repainted it and outside decked it out. We

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Speaker 1: had a big launch event. Um, I'm I'm doing activations,

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Speaker 1: events and stuff out there. So again we're making it

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Speaker 1: like a landmark in the city for just you know,

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Speaker 1: the culture and everything dope, and we just wanted to

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Speaker 1: doing cool shot out there. Man, what's up? Man at

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Speaker 1: one of the coolest cities out here, Man, Like, what's

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Speaker 1: what's the process of keeping up with everything that's going

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Speaker 1: on there? You can't, man, I think you know, there's

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Speaker 1: so much, just so many dope people don't stuff going

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Speaker 1: on in Atlanta. Man, you try to kind of keep

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Speaker 1: your finger on the poles. One of the things I

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Speaker 1: had to do was I had to just surround myself

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Speaker 1: with like younger cats. You know what I'm saying, folks

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Speaker 1: is in the know because you know, I ain't out

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Speaker 1: there in the streets like I used to be. I'm

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Speaker 1: out here trying to, you know, build a business and

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Speaker 1: then build a brand. So one of the most important

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Speaker 1: things I always say is you gotta surround yourself with

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Speaker 1: people that you know. I always see my team only

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Speaker 1: do what you can do right, and so like, I

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Speaker 1: made it a point to get you know, young young cats,

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Speaker 1: you know, guys, girls, people this in the music, people

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Speaker 1: just in the finance, and I just surround myself with

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Speaker 1: them and I let them tell me what's and the

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Speaker 1: you know, I always say, like my dad told me,

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Speaker 1: there's a difference between old heads and o g s. Right,

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Speaker 1: Like old heads they hate on the new stuff. They're like, oh,

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Speaker 1: I wish it was like back in my day, this

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Speaker 1: and that, and I mean, I'm the biggest outcast fan

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Speaker 1: in the world, but I respect what these young cats

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Speaker 1: and these new cats are doing now. So when you

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Speaker 1: know these they come and they tell me what's popping.

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Speaker 1: They tell me about you know, artists and musical I

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Speaker 1: might not have heard. I don't hate on it. I

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Speaker 1: just said, all right, let's rock with in and see

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Speaker 1: and like the audience is gonna tell us what pops, right,

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Speaker 1: So I try to definitely be you know, more of

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Speaker 1: a o g to them than an old head and

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Speaker 1: just be open to just knowing what I don't know,

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Speaker 1: and surrounding myself for people that are you know, got

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Speaker 1: the ear to the streets in areas that I might

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Speaker 1: not be in right right, Georgia Tech and you was

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Speaker 1: you said your background is in I T Yeah, it's

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Speaker 1: in tech man. Uh went the Georgia Southern undergrad you

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Speaker 1: know what I'm saying, that came back, got my NBA

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Speaker 1: from Georgia and the Eagles, you know what I'm saying. Uh,

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Speaker 1: And got my NBA Georgia Tech. I was a number

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Speaker 1: one in my class for the NBA program. NERD, I am.

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Speaker 1: We're the same thing every day man, Like I kind

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Speaker 1: of changed job. Black T shirt and jeans every day

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Speaker 1: man outfit. Yeah, bro, Like you know I can get

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Speaker 1: away with it now too, Like I got enough, I

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Speaker 1: got enough credibility. Now I can cut that and everybody knows.

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Speaker 1: It's kind of my uniform, you know what I'm saying.

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Speaker 1: But not tech was cool, man, you know, had a

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Speaker 1: had an interestant time. Spent a few months in China,

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Speaker 1: UM traveling the world doing man oh man, we were

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Speaker 1: doing you know, lots of you know, interested in collaboration. No, man,

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Speaker 1: we we spent we spent some time in Beijing and Shanghai.

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Speaker 1: It was a part of an international residency. So I

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Speaker 1: got a certificate from the University of Beijing UM in

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Speaker 1: the international business at work coming out there. Uh and

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Speaker 1: just again we were like working with like the Georgia's

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Speaker 1: tech equivalent of Georgian's tech out there in China. UM.

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Speaker 1: So that was cool. Was part of the NBA program.

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Speaker 1: Came back we um you know, part of the part

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Speaker 1: of the program you have, it's kind of called a

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Speaker 1: capstone projects. You basically spent like a year and a half.

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Speaker 1: We're on the startup Idea um Our Idea and coming

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Speaker 1: in first place. Um, we had the only all black team.

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Speaker 1: We kicked everybody ass. We kicked the ass so bad

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Speaker 1: they uh they should trying to change the rules on us,

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Speaker 1: you know what I'm saying. So they were like, whoa, whoa,

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Speaker 1: y'all can't be that good and have you know all

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Speaker 1: the black folks on the team. But I love y'all anyway,

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Speaker 1: you know what I'm saying. Uh, did that raise some money,

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Speaker 1: had a little start up, and then um, after that

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Speaker 1: got done, kind of rolled this in the butter at

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Speaker 1: l now and now I'm running this. Man, that's a story.

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Speaker 1: I mean, that's that's that's that's just the last five years. Man.

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Speaker 1: I got you know, some other stuff beyond that, you know.

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Speaker 1: Just again, I got got this history of you know, tech.

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Speaker 1: So um, if you are here in Atlanta, there was

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Speaker 1: a big spit a radio station called seven ninth Zone

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Speaker 1: for a long time, I was the first head of

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Speaker 1: digital for them, um head a digital for public broadcasts

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Speaker 1: in Atlanta. I ran digital in tech for the biggest

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Speaker 1: PR firm in the world, it's called Edelman out here

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Speaker 1: Atlanta for like six years. Um so again, man, just

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Speaker 1: gonna be behind the scenes. I even one point had

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Speaker 1: a chain of web design stores inside malls that was

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Speaker 1: like my first little you know for a in like

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Speaker 1: real entrepreneurship and actually want some awards from like black

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Speaker 1: enterprise and raise some money off that for I sold

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Speaker 1: that business. So you know, man, just been uh out

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Speaker 1: here trying to put into work. Mans, you're doing it.

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Speaker 1: You know, I am doing it. Man. I appreciate that.

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Speaker 1: You know. You don't be downplaying stuff. My homeboy and

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Speaker 1: my boy, my boy band get on me about that

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Speaker 1: all the time. Man, He's like, you ain't you ain't trying.

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Speaker 1: You're doing so let to see black folks out here

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Speaker 1: doing it. Let to see folks out here making it happen,

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Speaker 1: because it's like we said, but I think Atlanta is

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Speaker 1: one of those places where it's still possible. It is, man,

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Speaker 1: because it's such a given place. Man, this city. It's

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Speaker 1: like the energy here is like it wants you to thrive. Man. Yeah,

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Speaker 1: I mean it's you know, and I mean for for

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Speaker 1: folks who are haven't traveled as much. One of the

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Speaker 1: things I always say is, you know, just next time

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Speaker 1: you you leave Atlanta and when you come back. When

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Speaker 1: you get off the plane at the airport, just look around.

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Speaker 1: You're never gonna see that many black people and all

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Speaker 1: walks of life, you know, from the janitors, the business people,

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Speaker 1: the pilots, all kind to folks in the airport. I mean,

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Speaker 1: when you travel to other places, you don't see nothing

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Speaker 1: like that in this country. When you touched down in Atlanta,

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Speaker 1: from the moment you walk off that plane, you see

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Speaker 1: black faces, um, everything. And I think that's just what

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Speaker 1: makes it so special out here. You know what, It's

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Speaker 1: like a whole another country. Yeah, it is. It's like

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Speaker 1: its own world. I mean, you really appreciate it. When

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Speaker 1: you travel. You know, you can go other places, you'd

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Speaker 1: be like, yo, what black folks saying? You know what

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Speaker 1: I'm saying. I know I'll be traveling. I'll be all

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Speaker 1: Google like, all right, where the black folks go? You

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Speaker 1: know what I'm saying. Trying to figure out where rock

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Speaker 1: feels safe at. You know, I mean, how deep are

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Speaker 1: you right now in the tech game? I still rock

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Speaker 1: with it, man. I mean, you know, I'm again I'm

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Speaker 1: focused on butter stuff, but I still know what's going on.

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Speaker 1: You know, I'm I'm big into kind of like crypto

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Speaker 1: and just making sure people are aware of that stuff.

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Speaker 1: You know what I'm saying. I just think again right now, well,

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Speaker 1: you know, the biggest crypto advice, man, is a I

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Speaker 1: think every person should own at least uh you know

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Speaker 1: what they call one million satoshi's, which is essentially like

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Speaker 1: a fraction of a bitcoin. So I think that like

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Speaker 1: every black person should least on because you least on

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Speaker 1: like a tenth of a bitcoin. And the reason why

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Speaker 1: I say that is is there's a very good chance,

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Speaker 1: um in the future there's not going to really be

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Speaker 1: a millionaire anymore because especially if we get off the

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Speaker 1: dollars become like not necessarily that the world standard, and

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Speaker 1: people start moving towards crypto. There's a big opportunity I

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Speaker 1: think right now for you to get in. Like again,

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Speaker 1: a couple of years ago, man, you could have bought

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Speaker 1: bitcoin for a couple hundred bucks. Now it's at you know,

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Speaker 1: what is it fifty thousand now now, So there's a

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Speaker 1: lot of folks that you know, kind of went all

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Speaker 1: in on it. I think if you'd put like a

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Speaker 1: thousand bucks in, you know, ten years ago, you'd be

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Speaker 1: in the hundreds of millions of dollars now. UM, and

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Speaker 1: there's still you know, some other cryptos out there besides

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Speaker 1: Bitcoin that have a lot of opportunity ethereum it is

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Speaker 1: probably the next biggest one that's essentially programmable money. So

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Speaker 1: anything dealing with money in the financial space, you know,

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Speaker 1: I learned a long time ago, Like that's where you

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Speaker 1: want to kind of be paying attention to because then

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Speaker 1: folks don't play about the money. You know, you're you're

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Speaker 1: dropping game over here. And man, I try to you know,

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Speaker 1: I try to get you. I just you know, try

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Speaker 1: to share some of the stuff that I learned over

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Speaker 1: the years because I had to thick this stuff out myself,

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Speaker 1: you know what I'm saying, Like, ain't nobody lay it

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Speaker 1: out for me, So I had to kind of piece

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Speaker 1: it together from different places. And I'll be the first

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Speaker 1: one to kind of say, yo, do this look at

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Speaker 1: this UM, And I think there's again, there's a lot

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Speaker 1: of opportunity. There's a lot of there's a lot of

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Speaker 1: money in the system right now, you know, like um,

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Speaker 1: even when you know, like the pandemic and stuff hit

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Speaker 1: last year and like everything shut down, Like these folks

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Speaker 1: ain't stupid. They knew what they were doing. And I

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Speaker 1: just think, you know, you gotta you know, like a

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Speaker 1: Warren Buffett says, man like, when everybody's being fearful, you

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Speaker 1: gotta be greedy. And so like, when these big things

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Speaker 1: kind of happened in the world, you really got to

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Speaker 1: kind of take a step back and be like, especially

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Speaker 1: you gotta follow the money. Always follow the money. I

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Speaker 1: don't care what nobody says. Always follow the money because

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Speaker 1: you know who's in control of the money. And until

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Speaker 1: they start tripping you just you just do what they're doing,

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Speaker 1: and you'll be good, good, good good. They're having folks,

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Speaker 1: they don't get no really than that. So like, have

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Speaker 1: you always been interested in like the Internet and ship

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Speaker 1: like that? Yeah? Man, Um, you know, my dad was

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Speaker 1: a music producer growing up. He actually did a bunch

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Speaker 1: of stuff. He helped produced a bunch of albums from

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Speaker 1: Michael Jackson back in the day. You think you're just

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Speaker 1: gonna sit here and say that type of ship and

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Speaker 1: just your dad was producing albums from Michael Jackson. Yeah,

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Speaker 1: I remember growing up. He's so like us. He used

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Speaker 1: to fly back and forth to l A. And Um,

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Speaker 1: I used to go out there with him and stay

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Speaker 1: out there sometimes and I remember it took me this

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Speaker 1: dude house named Bruce with Dean. You can look him up.

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Speaker 1: Bruce is like Mike's like number one producers, old fat

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Speaker 1: white guy. Right. I remember with to Bruce's house, and

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Speaker 1: I've never seen this. This dude had you know how

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Speaker 1: folks have like a piano in their house, had a

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Speaker 1: Bentley in his house, Like just you walk into four

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Speaker 1: and it was just like a white Bentley right there.

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Speaker 1: And he was like, yeah, Mike gave this to me.

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Speaker 1: And so like we're walking around the compoundy. He's like, yo,

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Speaker 1: let me show you around. So we get in the

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Speaker 1: golf cart and we're like riding around. It's like huge

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Speaker 1: like compound he has, right, And I never forget this.

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Speaker 1: He's like, we go to this one part of the area,

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Speaker 1: that one part of the area, right, and he's got

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Speaker 1: like three full sized houses. Like not his house, he's

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Speaker 1: got like this humongous mansion, but he's got you know,

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Speaker 1: three like you know, two story houses. Right. He's like, yeah,

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Speaker 1: he's in the guest house. He said, let me show

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Speaker 1: you some crazy ship. So we go to one house.

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Speaker 1: We opened up the door and I swear bro it

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Speaker 1: was a million cats inside. That house and he was like,

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Speaker 1: my wife loves cats. I can't stand him. I totally

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Speaker 1: put all the cats in here. So think about how

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Speaker 1: rich you gotta be to have a two story house

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Speaker 1: with nothing but cats in it. Heard, I mean, you

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Speaker 1: open the door, they I'm gonna stop and look at you.

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Speaker 1: You know what I'm saying, Like, you ain't going in there,

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Speaker 1: so you're telling me to do who produced music from?

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Speaker 1: Michael Jackson got a house full of cats? He had

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Speaker 1: a he had a house full of cats, man next

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Speaker 1: to his other three houses on it you saw. I

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Speaker 1: saw him a whole as his house, the whole house

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Speaker 1: full of cats. And this was in you know, probably

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Speaker 1: like the mid nineties. You know what I'm saying. He

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Speaker 1: probably got two houses full of cats now maybe three.

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Speaker 1: So that's what I'm saying. Man, When you get exposure

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Speaker 1: to stuff like that at an early age and you

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Speaker 1: start seeing how other people are living and like how

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Speaker 1: crazy this game is. It just that's the one thing

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Speaker 1: I always appreciated. Like my dad, you know, I mean

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Speaker 1: he didn't he didn't stay in the business, you know,

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Speaker 1: he got out and started doing some other stuff. But

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Speaker 1: like it, it it gave me exposure because even with him.

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Speaker 1: I remember he was the first person gave me a computer.

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Speaker 1: I remember he came home, probably one of Michael Jackson checks,

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Speaker 1: and I remember he brought up a computer home, and

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Speaker 1: I remember clear as day he was like funk with this.

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Speaker 1: He just was like, he was like, don't do what

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Speaker 1: I'm doing. He was like funk with this. And so

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Speaker 1: I just started taking the computer apart, messing with it,

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Speaker 1: figuring out how it worked, rebuilding it, you know, and

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Speaker 1: started like working on computers and all that kind of stuff.

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Speaker 1: And like, you know, even when I was in college,

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Speaker 1: you know, when everybody else is like, you know, working

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Speaker 1: little side jobs at restaurants and stuff, I was able

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Speaker 1: to be out, you know, building websites and getting paid,

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Speaker 1: you know, thirty forty bucks an hour as a nineteen

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Speaker 1: year old, you know what I mean. And this is

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Speaker 1: again back into early two thousand's, you know, and you

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Speaker 1: like said, for folks that know Georgia Southern No States Borough,

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Speaker 1: you know, that's like making a million dollars a year,

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Speaker 1: you know what I'm saying. So um, I've always you know,

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Speaker 1: been attached to it. It's always been a part of me.

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Speaker 1: And I think that's even what makes butter so successful

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Speaker 1: now is you know, I know how these guys that

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Speaker 1: build this technology thing. So we even try to like

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Speaker 1: engineer some of our content so that it really works

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Speaker 1: with the system and the algorithms, so we kind of

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Speaker 1: get the most out of it. You know what I'm saying, Well,

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Speaker 1: ship man, anything we can do overhead the eighty five

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Speaker 1: South show, Black Market to help push you onto the

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Speaker 1: makes level, because what you're doing over that is dope, man. Man.

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Speaker 1: We're just trying to spread the word. Man. I think

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Speaker 1: you know again, like, um, a lot of folks think

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Speaker 1: of you know, there's a lot of there's a lot

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Speaker 1: of crazy content stuff online right now, especially in the

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Speaker 1: social space, and I think a lot of folk think

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Speaker 1: that because we don't get into that stuff, like we

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Speaker 1: ain't black or black enough. And I always tell folks,

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Speaker 1: I don't associate you you black dude, man, what you're

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Speaker 1: supposed to do? Yeah, I just say, like, we don't

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Speaker 1: have to associate you know, crime and all that stuff

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Speaker 1: with blackness, right. I think we're trying to kind of

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Speaker 1: show the other side of Atlanta, you know, the other

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Speaker 1: side of being black, not just like the crazy ship

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Speaker 1: you see all the time. Right, So, I just want

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Speaker 1: people to know there's, you know, more options for content

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Speaker 1: out here. You know, I always say there's three kinds

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Speaker 1: of content. Right. There's vitamin candy and pain killers. And

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Speaker 1: you know, I think, um, there's a lot of candy

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Speaker 1: content out there right now, and like candy taste good,

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Speaker 1: but if all you eat is candy, it's gonna rotch

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Speaker 1: your teeth. If you watches Fox News, you're gonna be

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Speaker 1: thinking about crazy stuff, right, So you can't just live

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Speaker 1: off a candy, you know. On the flip side, you know,

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Speaker 1: there's a lot of vitamin content, right, There's a lot

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Speaker 1: of like motivational, go hustle content. But here's the thing,

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Speaker 1: if you don't actually do the work, you don't matter

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Speaker 1: how many vitamins. Can take vitamins all day long, but

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Speaker 1: if you don't go to the gym, ain't gonna happen, right,

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Speaker 1: And then there's pain kills. There's content to solves problems,

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Speaker 1: and so like we try to have a balance of

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Speaker 1: all those things. And I think there's a lot of

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Speaker 1: folks out here that get a little bit too caught

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Speaker 1: up in one or the other. Um, And I just

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Speaker 1: want people to know there's other alternatives. There's other platforms

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Speaker 1: of the voices, and we're also just trying to get

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Speaker 1: and put at Land in a certain kind of light,

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Speaker 1: because when people see all that crime, they think that's

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Speaker 1: what the city is about, and they come here, they

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Speaker 1: think that everybody down here is gonna get shot at Lenox.

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Speaker 1: They think something crazy is gonna happen. And we're just

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Speaker 1: trying to show folks like Atlanta, it's never just been

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Speaker 1: that and it's way more than that, you know what

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Speaker 1: I'm saying. Those are just like certain voices that are

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Speaker 1: just loudus in the room. But we're trying to, you know,

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Speaker 1: kind of round out a little bit. There. You having

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Speaker 1: folks over here at the black market, My man Brandon,

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Speaker 1: Hey man, you know, appreciate you all, man. You know

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Speaker 1: what what what what can Butter do for y'all? Man?

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Speaker 1: How can how can I help you? What? What you got?

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Speaker 1: What you need? How can I help you? I don't know, man,

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Speaker 1: We'll figure it out though. Black Market. Her Lim