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Speaker 1: I always try to look at the failures as really

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Speaker 1: lessons and data points and moments of my life that

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Speaker 1: pushed me almost like a pinball into the right lane

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Speaker 1: to get to where I needed to be.

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Speaker 2: Hey, everybody, Emily Abadi here coming to you live from.

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Speaker 3: The Age Studio.

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Speaker 4: You are listening to Hurdle, a.

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Speaker 2: Wellness focused podcast where I connect with everyone from your

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Speaker 2: favorite athletes to top experts and industry CEOs about their

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Speaker 2: highest hies, toughest moments, and.

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Speaker 4: Everything in between.

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Speaker 2: We all go through hurdles in life, and my goal

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Speaker 2: through these discussions is to empower you to better navigate

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Speaker 2: yours and move with intention so that you can stride

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Speaker 2: towards your own big potential and of course have some

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Speaker 2: fun along the way. For Episode one ninety eight, I

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Speaker 2: am chatting with Jacquelin Johnson. She's an entrepreneur, investor, best

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Speaker 2: selling author, and Can't Forget founder, the ultimate multi hyphen it.

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Speaker 2: You may know Jacqueline as the founder of Create and Cultivate,

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Speaker 2: a cult favorite brand that's rooted in conversations, resources, events,

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Speaker 2: and community for female millennial entrepreneurs and small business owners.

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Speaker 2: We chatted after the launch of her newest baby, New

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Speaker 2: Money ventures, a venture capital firm and brand incubator, and

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Speaker 2: let me tell you, I am feeling inspired to boss up.

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Speaker 4: In today's episode, Jacqueline.

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Speaker 2: And I get into some of the nitty gritty when

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Speaker 2: it comes to investing Lingo, and in telling her story,

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Speaker 2: she offers up a lot of really practical career advice

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Speaker 2: for everything from navigating layoffs and contract work to making

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Speaker 2: a big pivot.

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Speaker 4: Speaking of pivots, she.

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Speaker 2: Also sheds some light on what it was like to

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Speaker 2: pivot an experiential marketing brand during the pandemic, and reflects

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Speaker 2: on the concept of work life balance aka if.

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Speaker 4: The two can really coexist.

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Speaker 2: I feel like I am always getting questions about work

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Speaker 2: and navigating work relationships, which makes sense because let's be real,

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Speaker 2: this is a huge part of how so many of

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Speaker 2: us spend our time.

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Speaker 4: So I was so amped to have Jack on the show.

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Speaker 2: She is such just a massively successful strong woman and

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Speaker 2: happy that she could dive into the ins and outs

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Speaker 2: and shed some insight on so many of the things

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Speaker 2: that you all are asking about on the regular DC.

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Speaker 2: I am so excited to be coming for you in

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Speaker 2: just a few days. And La this is new to

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Speaker 2: the feed. I am looking at hosting a meet up,

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Speaker 2: perhaps on Saturday morning, April second, if you are interested,

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Speaker 2: if you would be down for this, I may.

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Speaker 4: Be looking at the West.

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Speaker 2: Hollywood area, so hit me with a message. Always feel

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Speaker 2: free to email Hello at Hurdle dot us. We will

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Speaker 2: make it happen. It's going to be a good time. Also,

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Speaker 2: make sure you're following along with Hurdle over on social media.

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Speaker 4: It's over at Hurdle podcast.

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Speaker 2: I personally Emily am over at Emily a body And

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Speaker 2: with that, let's get to hurdling.

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Speaker 3: Today.

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Speaker 4: I am sitting down with Jacqueline Johnson.

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Speaker 2: She is a I feel like, do you hate being

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Speaker 2: called a serial entrepreneur?

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Speaker 1: Like, how does that make you feel? I don't hate

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Speaker 1: it because I feel like it's accurate. But it also

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Speaker 1: makes you sound like a serial killer, So I don't.

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Speaker 3: Know, okay.

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Speaker 2: Serial entrepreneur, co founder of a new venture capital fund,

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Speaker 2: New Money Ventures. She's also the founder of greet and Cultivate.

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Speaker 2: She also has a podcast called work Party. How you

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Speaker 2: doing today, girl?

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Speaker 3: I'm good. How are you? I'm excited to be here,

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Speaker 3: I'm excited to have you.

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Speaker 2: We were just reminiscing about a campaign that we both

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Speaker 2: worked on. A few years ago, and it feels like

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Speaker 2: that was literally a decade ago because pandemic years from

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Speaker 2: four years ago.

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Speaker 4: Literally, it just like I've aged ten years since then.

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Speaker 3: I couldn't agree more so so crazy.

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Speaker 2: So in this intro I just mentioned your new VC fund.

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Speaker 2: Talk to me a little bit about what that's like.

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Speaker 3: Yeah, so it's super exciting.

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Speaker 1: So I've an angel investing for the last ten years

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Speaker 1: and female founded companies like Away In, Chill House, Lived, Tinted, Ceremonia,

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Speaker 1: Crown Affair, et cetera. Mostly investing in my friends and

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Speaker 1: people I believe in and products I.

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Speaker 3: Love, And really it was an evolution of that.

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Speaker 1: You know, at Creighton Cultivate, which is a media company

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Speaker 1: for ambitious women, most well known for our large scale events,

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Speaker 1: there were so many amazing conversations that we were all having,

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Speaker 1: but one thing that always was kind of top of

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Speaker 1: mind during these conversations was raising money. How do I

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Speaker 1: raise money? Where do I go to raise money? Why

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Speaker 1: should I raise money? All these things, and you know,

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Speaker 1: really create and Cultivate was where conversation and community intersected.

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Speaker 1: But now moving into this new phase, it's really all

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Speaker 1: about capital. So new money ventures is a twenty million

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Speaker 1: dollar consumer fund. Folks on women led or women founded

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Speaker 1: companies that are disrupting different spaces or experiencing high growth

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Speaker 1: where we can bring obviously money to the table, but

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Speaker 1: also mentorship for these women to help grow, build, and

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Speaker 1: eventually sell their companies.

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Speaker 2: You have never told anyone that before because it wasn't

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Speaker 2: like that was perfectly packaged with like a little bow

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Speaker 2: on top.

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Speaker 3: I mean, yes, it's weird.

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Speaker 1: After fifteen years of being an entrepreneur, you get very

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Speaker 1: good at your elevator pitch.

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Speaker 3: We love it, We love it well.

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Speaker 2: There are many reasons why I wanted to sit down

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Speaker 2: with you today, and I'd be remiss if I didn't

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Speaker 2: say that, Like it's not the typical like founder exclusively

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Speaker 2: for a wellness based company or person that's like making

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Speaker 2: their name in the fitness industry like you and I

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Speaker 2: vibe on like a very as you kind of insinuated

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Speaker 2: with your elevator pitch like female entrepreneurship wavelength. And so

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Speaker 2: I'm excited to have you here today because I think

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Speaker 2: that we're going to be able to talk about and

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Speaker 2: address some topics in a way that maybe I haven't

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Speaker 2: done so or haven't had someone on the show that

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Speaker 2: was able to do so in such like a way

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Speaker 2: that felt digestible and helpful on the show. Before I

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Speaker 2: am going to jump with you back to your beginnings,

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Speaker 2: but before I do so, I want to you mentioned

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Speaker 2: the term angel investing, and I feel like people hear

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Speaker 2: that all the time. They're like, Oh, that sounds so jazzy,

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Speaker 2: but have no idea what it is. So why don't

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Speaker 2: you just first school us a little bit and what

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Speaker 2: that actually means to be an angel investor.

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Speaker 1: Yeah, So, being an angel investor typically is where you

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Speaker 1: write checks and it really can depend, but between ten

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Speaker 1: thousand and fifty thousand dollars, you're usually a high net

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Speaker 1: worth individual or have money or expertise to kind of

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Speaker 1: lend to these different companies.

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Speaker 3: The reason why they call it an angel is because it's.

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Speaker 1: An extremely risky investment and you're basically being an angel

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Speaker 1: to the business by giving them this cash to then

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Speaker 1: go start their business or launch their brand or whatever

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Speaker 1: it is. The expectation for getting a return on your

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Speaker 1: money is typically very low. You're getting in early so

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Speaker 1: that if there is an exit, you obviously are getting

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Speaker 1: a large piece of the pie. When it does happen,

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Speaker 1: but the likelihood, again, as I said, is very low.

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Speaker 1: I try to tell people it's as risky as it gets,

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Speaker 1: and then there are those one one in a million

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Speaker 1: opportunities that happen as well. But you're essentially investing to

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Speaker 1: receive equity or a convertible note, or you know, a

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Speaker 1: chance for future equity in the business. So it's really

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Speaker 1: a check and an investment in the founder to help

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Speaker 1: their company get started.

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Speaker 2: So the reason to be an angel investor again, you

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Speaker 2: reiterated the importance of these being people that you're excited

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Speaker 2: about or perhaps friends or family, so you're doing it

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Speaker 2: in an effort to be helpful. But someone who hears

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Speaker 2: that would be like, yeah, but if this is such

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Speaker 2: a high risk and there's like such a low chance

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Speaker 2: that you're going to get anything back on this investment,

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Speaker 2: then why do it at all?

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Speaker 3: Oh?

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Speaker 1: Exactly, I mean, And that is the reality. I think

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Speaker 1: it's for me. The reason why I do it is

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Speaker 1: I really believe in the women and the brands and

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Speaker 1: the companies they're building.

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Speaker 3: So I do hope for an.

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Speaker 1: Exit, and I've had a few exits, like looking at

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Speaker 1: a way luggage is a great exait ball you know,

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Speaker 1: I wrote a twelve thousand dollars check to Jen Rubio

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Speaker 1: before the company even really started, and now that's a

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Speaker 1: billion dollar business again one in a million chances, and

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Speaker 1: that was my first investment, which is pretty wild. But

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Speaker 1: that being said, you know, you're investing because you want

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Speaker 1: to see people build the businesses that you want to

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Speaker 1: see in the world. You want to see the founders

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Speaker 1: you want to see in the boardroom. And that's really

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Speaker 1: why I do it, and I know I can be helpful

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Speaker 1: to these companies. But if you're doing it as an

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Speaker 1: investment strategy to make money, it's a bit risky. I mean,

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Speaker 1: no riskier than investing in crypto or anything like that.

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Speaker 3: But it is risky. But it is risky.

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Speaker 4: Okay.

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Speaker 2: So then the follow up question to this, everybody wants

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Speaker 2: to know how, So.

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Speaker 4: You don't just answer that in one sentence.

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Speaker 2: Obviously this is going to be a conversation, but let's

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Speaker 2: bring it back. Talk to me about where you started

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Speaker 2: in your career, because it wasn't building, create, and cultivate,

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Speaker 2: that's for sure.

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Speaker 3: No no, no, no, no, no, I'm a thousand years old.

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Speaker 1: But yeah, So basically I started my career in editorial

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Speaker 1: and not in content, because content I don't even think

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Speaker 1: was a word that existed, but in magazine production.

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Speaker 3: So I was working at Conde Nass.

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Speaker 1: I did the internship thing, I did the whole shebang,

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Speaker 1: and then essentially when I went to take a full

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Speaker 1: time job there, realized I couldn't sustain my lifestyle of

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Speaker 1: living in New York City on such a low salary.

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Speaker 4: Do you remember what you made at Conde Oh.

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Speaker 1: My god, Well, I was an unpaid intern when back

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Speaker 1: when unpaid interns.

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Speaker 3: Were a thing for a very long time.

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Speaker 1: And then I think the offer I got was eighteen

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Speaker 1: thousand dollars a year.

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Speaker 2: My first editorial assistant salary, I want to say, was

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Speaker 2: thirty five thousand dollars a year.

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Speaker 3: Yeah, yeah, why.

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Speaker 1: Guild eighteen thousand dollars a year in New York City

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Speaker 1: not going to happen. So was bummed about that. I

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Speaker 1: tried to negotiate, they said no, and so ended up

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Speaker 1: taking a job again to date myself in at the

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Speaker 1: time a company that was specializing in word of mouth marketing,

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Speaker 1: which will eventually become social media marketing, but was the

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Speaker 1: early early days of like me going in on forums

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Speaker 1: and like linking products and like finding.

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Speaker 3: What would have influencers and all that good stuff.

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Speaker 1: So I started in social media marketing in the early

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Speaker 1: early days at an agency called Attention. I worked there

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Speaker 1: for a long time developing the strategies for SA latter Bluefly,

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Speaker 1: some really amazing fashion and beauty clients, like literally setting

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Speaker 1: up their Facebook pages like a thousand years old before

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Speaker 1: business pages were a thing, So doing all that stuff,

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Speaker 1: which was really fun.

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Speaker 3: I ended up moving on.

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Speaker 1: To a different agency called I Crossing, which was focused

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Speaker 1: on SEO but had massive clients that I was creating

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Speaker 1: social media strategies for, like CBS, Mazda, things like that.

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Speaker 1: And then eventually went in house at a company called

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Speaker 1: ic which is a holding company for brands that you

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Speaker 1: probably know, like Match dot com and now Tinder and

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Speaker 1: weather dot com and all these things. And I went

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Speaker 1: in house at a startup called Pronto dot com which

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Speaker 1: no longer exists, which was essentially an Amazon competitor. But

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Speaker 1: I worked under John Foley, who is now the former

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Speaker 1: CEO of Peloton. So worked under John for a long

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Speaker 1: time there doing social media. Eventually was transferred to Los

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Speaker 1: Angeles to work at city Search, which was a sister

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Speaker 1: brand I see, and then was let go during the

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Speaker 1: Great Recession and ended up on my path to entrepreneurship.

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Speaker 2: Wow, no jobs, She's had no jobs everyone. She just

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Speaker 2: started entrepreneurship right from the get go. I you know what,

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Speaker 2: it was interesting when you said that I was transferred

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Speaker 2: out West when that was all going on. I get

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Speaker 2: this question a lot from women that are interested in

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Speaker 2: taking different career paths and thinking about entrepreneurship when it

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Speaker 2: comes to location. Obviously, location during the pandemic kind of

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Speaker 2: a very different conversation than it used to be three

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Speaker 2: or four years ago. But when you got transferred, were

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Speaker 2: you excited and open to this or was that something

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Speaker 2: that you were a little bit hesitant about.

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Speaker 1: Yeah, it was definitely not something I was excited about. Basically,

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Speaker 1: what started to happen was layoffs were starting to ripple

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Speaker 1: through IC, and then John essentially sat me down and said, look,

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Speaker 1: we're doing layoffs, but there is this opportunity in Los

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Speaker 1: Angeles at this company, same salary, same title. And I

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Speaker 1: was like, no, I live in New York. I'm a

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Speaker 1: New Yorker, Like this is this is who I am.

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Speaker 1: And he was like, I think you have a big

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Speaker 1: opportunity to be a big fish in a small pond

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Speaker 1: in LA and I think it's a really great time

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Speaker 1: to move and just go out there and check it out.

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Speaker 3: And so I did. I ended up obviously, it was

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Speaker 3: like perfect timing, Like my lease was ending.

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Speaker 1: I was like breaking up with a boyfriend, Like all

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Speaker 1: the stars aligned, and I ended up moving to Los Angeles,

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Speaker 1: and then obviously was promptly let go, which was not great.

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Speaker 1: But really all of these moves and all of these

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Speaker 1: you know, sort of failing upward moments or what propelled

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Speaker 1: me into entrepreneurship, which I otherwise don't think I would

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Speaker 1: have done.

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Speaker 2: Can we talk about failing upward and that mentality and

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Speaker 2: how to get to that mentality, because getting let go,

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Speaker 2: regardless of if you feel as though it could be

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Speaker 2: something that is good for you at any time, is

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Speaker 2: really a thing difficult. How did you manage the stress

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Speaker 2: and the anxiety, the emotions that went hand in hand

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Speaker 2: with losing a piece of what was your identity at

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Speaker 2: the time.

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Speaker 3: Yeah, it was a real night. I definitely did not

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Speaker 3: handle it well.

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Speaker 1: I was crushed not only losing a job, but also

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Speaker 1: being in a new city where you have zero relationships,

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Speaker 1: in the entire industry at that point was around entertainment,

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Speaker 1: of which I had zero experience in.

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Speaker 3: Was very humbling moment.

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Speaker 1: So I think for me, I always try to look

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Speaker 1: at the failures as really lessons in data points and

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Speaker 1: moments in my life that pushed me almost like a

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Speaker 1: pinball into the right lane to get to where I

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Speaker 1: needed to be at the time they're happening, though, they're extremely.

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Speaker 3: Painful and not fun and not cool to talk.

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Speaker 1: About, So you know, I didn't talk about getting laid

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Speaker 1: off for a very long time. I was like, really,

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Speaker 1: I had a lot of shame and guilt around it

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Speaker 1: because I was always the successful one.

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Speaker 3: I was moving up in my career, I was doing

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Speaker 3: all the right things, and.

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Speaker 1: Then to have that happen is obviously a punch in

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Speaker 1: the gut. That being said, I like to talk about

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Speaker 1: it now because it really is what set me up

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Speaker 1: to be on the path to be an entrepreneur, which

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Speaker 1: now looking back, you know, is really fascinating to be,

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Speaker 1: you know, in a completely different position, completely different world,

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Speaker 1: and being successful in that world. You know, I always

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Speaker 1: like to say rejections redirection in a lot of ways.

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Speaker 4: What did your parents do when you were growing up.

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Speaker 1: So my parents are entrepreneurs and small business owners. They

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Speaker 1: they own a wholesale car business. Not sexy, not cool,

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Speaker 1: but as you know, for as long as I could remember,

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Speaker 1: I was in their office stuffing envelopes, helping my mom

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Speaker 1: balance her checkbook. So obviously was always surrounded by work

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Speaker 1: in life and obviously working parents who were building a

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Speaker 1: business together.

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Speaker 3: Who are building a business together.

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Speaker 2: Yeah, I mean you can hear it in just the

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Speaker 2: way that you shifted your mindset at that difficult time.

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Speaker 2: It was like without that kind of foundation and without

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Speaker 2: being exposed to that from a young age, it's hard

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Speaker 2: as someone that's young in their career to think to

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Speaker 2: themselves like, Okay, what can I do with this right now?

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Speaker 3: Absolutely? Yeah, And my mom has been pivotal.

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Speaker 1: I always jokingly and even in my book dedicated to

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Speaker 1: her my unofficial co founder of all my companies, because

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Speaker 1: she really was the one.

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Speaker 3: That pushed me through told me to keep going.

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Speaker 1: You know, it was very helpful when it came to

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Speaker 1: things I wouldn't know in terms of financial stuff, especially

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Speaker 1: at the beginning, and you need that person like to

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Speaker 1: tell you to keep going. You know, it's very challenging

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Speaker 1: to be an entrepreneur, Like it's no joke, you know.

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Speaker 3: I forget who said this vice.

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Speaker 1: I watched something I think it was like on TikTok,

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Speaker 1: but it was like, what advice would you give to

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Speaker 1: an entrepreneur to have them keep going? And it was like,

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Speaker 1: if you need advice to keep going, you shouldn't be

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Speaker 1: an entrepreneur. And I thought that was really powerful because

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Speaker 1: I think it's very true.

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Speaker 4: Oh man, I'm just like sitting here shaking my head

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Speaker 4: being like ye yep, about right. That sounds about right.

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Speaker 2: So you get let go from this job and you're

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Speaker 2: trying to stay afloat what happens when you reach for

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Speaker 2: a flotation device?

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Speaker 3: And what's the floatation device? I would save my network.

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Speaker 1: I sent an email out that was basically like, Hi,

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Speaker 1: it's me.

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Speaker 3: I moved to LA and got laid off.

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Speaker 1: If anyone needs a freelancer or it has a lead

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Speaker 1: on a job, let me know. I applied for so

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Speaker 1: many jobs did not get any of them because everything

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Speaker 1: was entertainment and gaming at the time, which I was

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Speaker 1: like fashion and beauty and consumer brands, and everyone's like, nope,

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Speaker 1: not into it.

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Speaker 3: So I was very lucky in that.

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Speaker 1: Actually, John Foley got me my first client as a freelancer,

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Speaker 1: and it ended up being an amazing client. I ended

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Speaker 1: up getting more clients and more employees and ended up

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Speaker 1: building my first company, which is called No Subject. It's

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Speaker 1: a marketing, events and PR agency for consumer brands. So

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Speaker 1: I end up launching that company when I'm twenty three.

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Speaker 4: Twenty three.

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Speaker 2: Now, when you're twenty three and you're launching a company,

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Speaker 2: is there someone that you look to that gives you

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Speaker 2: the ins and outs of the things that you need

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Speaker 2: to know when it comes to that.

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Speaker 3: Absolutely not.

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Speaker 1: There was no such thing as like a mentor or

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Speaker 1: women helping women like this did not exist when I

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Speaker 1: was twenty three for contact and basically I just create

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Speaker 1: a quick books account I like legal Zoom and LLC,

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Speaker 1: and I just start doing it essentially and.

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Speaker 3: Had no idea what I was doing.

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Speaker 1: It was honestly a complete mass for a long time,

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Speaker 1: but then actually became a very legitimate business over the

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Speaker 1: course of seven years, had amazing clients, you know, Urban Decay, Microsoft, Uber,

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Speaker 1: et cetera. And ended up selling that business to a

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Speaker 1: strategic after seven years.

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Speaker 2: We love that And when it came to the legal

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Speaker 2: Zoom of the name no subject. Is there a reason

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Speaker 2: why you had the parends around it.

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Speaker 1: So the whole idea around no subject was this can

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Speaker 1: really be a blanket for anything. Like the agency world

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Speaker 1: and landscape that I wanted to build in was one

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Speaker 1: that had its own product lines, its own ideas and

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Speaker 1: events series, one of which was creat and Cultivate, which

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Speaker 1: was run through no subject for a long time. It

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Speaker 1: was just something I wanted to build and see grow.

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Speaker 1: So there was no subject to the agency, like we

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Speaker 1: could do whatever we wanted. And so when you get

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Speaker 1: an email at that time where it was no subject,

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Speaker 1: I don't even know if that still exists anymore, but

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Speaker 1: you would get this email called no subject in parentheses

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Speaker 1: and it was like kind of playing on the internet

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Speaker 1: puns of the early early late twenty tenses.

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Speaker 3: Of what was sort of happening.

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Speaker 1: So now that would not translate at all, I would say,

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Speaker 1: So that is what we did.

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Speaker 3: We did the.

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Speaker 1: Parentheses around it, we got it trademarked and yeah, and

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Speaker 1: the rest was history.

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Speaker 3: The rest was history.

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Speaker 2: So then where in the mix does create and cultivate

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Speaker 2: come into the picture?

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Speaker 1: Yeah, so pretty early on the first Create and Cultivate event,

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Speaker 1: so I started no subject. I think in two thousand

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Speaker 1: and nine. The first Create and Cultivate event was twenty twelve,

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Speaker 1: so it was early. It was something that was built

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Speaker 1: out of a partnership we did with the Ace Hotel.

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Speaker 3: We went to Palm Springs.

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Speaker 1: They were having trouble booking their rooms on weeknights, so

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Speaker 1: we were like, who can go away.

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Speaker 3: For two days on a weeknight.

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Speaker 1: Freelancers, creatives, entrepreneurs, people who own their own companies put

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Speaker 1: together something called creat and Cultivate where we would get

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Speaker 1: entrepreneurs together and have really cool, fun conversations get offline.

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Speaker 3: This was like peak DIY moment.

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Speaker 1: So we did a bunch of DIY workshops, hosted a

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Speaker 1: dinner and I think.

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Speaker 3: It was about twenty five people that came, and I

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Speaker 3: never thought we would do it again.

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Speaker 1: And then after that there was like momentum and interest

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Speaker 1: and it grew and we did another one the next year,

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Speaker 1: and then like another one the next year, and they

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Speaker 1: just got bigger and bigger talent, and you know, they

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Speaker 1: did not make any money. In fact, we probably lost

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Speaker 1: money on them the first three or four years, but

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Speaker 1: there was something exciting about it, and we used it

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Speaker 1: as a lead generation tool for our agency to get

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Speaker 1: new clients.

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Speaker 3: So that's really what it started as.

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Speaker 1: And then cut to end of twenty fourteen, I get

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Speaker 1: an email from my future business partner and creating cultivate,

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Speaker 1: Rina Panchanski, who's the founder of DBA, which was one

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Speaker 1: of the first talent agencies for digital talent, and she.

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Speaker 3: Was like, what is this thing you're doing? Like, what

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Speaker 3: is this thing?

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Speaker 1: And I was like, oh, you know, it's just like

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Speaker 1: this little get together, you know, we had blogger speaking

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Speaker 1: and things like that.

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Speaker 3: And she was like, I.

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Speaker 1: Think with your brand marketing and event in my talent roster,

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Speaker 1: like this could be something that we like do bigger.

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Speaker 3: And I was like no.

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Speaker 1: I was like no, no, no, Like it's honestly like,

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Speaker 1: it doesn't make any money, it's a lot of work.

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Speaker 1: We're doing it as like a marketing tool. I have

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Speaker 1: a really successful agency I'm focused on. She was like no, no, no,

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Speaker 1: She was very adamant, like this is a thing. All

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Speaker 1: put money into it. You put a little money into it.

445
00:20:13,920 --> 00:20:15,359
Speaker 1: Let's see if it's the thing, and then we'll do

446
00:20:15,400 --> 00:20:16,840
Speaker 1: it as We'll do it as like a test. If

447
00:20:16,840 --> 00:20:19,280
Speaker 1: it sucks, we'll walk away. Never talked about it again.

448
00:20:19,680 --> 00:20:23,360
Speaker 1: So we did our first test in early twenty fifteen

449
00:20:24,040 --> 00:20:25,960
Speaker 1: where we put a little more money and effort.

450
00:20:25,640 --> 00:20:27,440
Speaker 3: Into it, and it was insane.

451
00:20:27,480 --> 00:20:31,080
Speaker 1: We had major sponsors like Bare Minerals come in, we

452
00:20:31,160 --> 00:20:34,119
Speaker 1: had speakers like Emily Weiss, Julian Huff.

453
00:20:34,359 --> 00:20:35,680
Speaker 3: We ended up selling out.

454
00:20:36,320 --> 00:20:39,440
Speaker 1: The event itself had so many kinks that were horrible,

455
00:20:39,560 --> 00:20:41,480
Speaker 1: Like I think we ran out of water within like

456
00:20:41,520 --> 00:20:42,600
Speaker 1: the first like three hours.

457
00:20:42,600 --> 00:20:45,239
Speaker 3: It was like awful, but it was something, and we

458
00:20:45,280 --> 00:20:46,200
Speaker 3: got so much.

459
00:20:46,080 --> 00:20:49,879
Speaker 1: Press and buzz, and I knew after that event that

460
00:20:49,920 --> 00:20:51,960
Speaker 1: this was something bigger, and so we both doubled down

461
00:20:52,000 --> 00:20:53,440
Speaker 1: and went all in on c and.

462
00:20:53,400 --> 00:20:56,840
Speaker 2: See where was that first big one Los Angeles?

463
00:20:56,920 --> 00:20:59,000
Speaker 1: It was at this venue that I like basically got

464
00:20:59,000 --> 00:21:01,879
Speaker 1: for free. It was like partially construction site. And I mean,

465
00:21:01,920 --> 00:21:04,240
Speaker 1: there were so many things wrong with this event, but

466
00:21:04,359 --> 00:21:07,439
Speaker 1: it was there was nothing like it at the time. Like,

467
00:21:07,520 --> 00:21:09,359
Speaker 1: and I can say I say that now and everyone's like,

468
00:21:09,400 --> 00:21:10,200
Speaker 1: how can you even say that?

469
00:21:10,240 --> 00:21:12,359
Speaker 3: There's a dime a dozen like cool events?

470
00:21:13,080 --> 00:21:16,080
Speaker 1: No one was betting on experiential in twenty fifteen, right,

471
00:21:16,200 --> 00:21:18,679
Speaker 1: we were one of the first people and it was

472
00:21:18,720 --> 00:21:21,800
Speaker 1: something that felt I was of the moment where no

473
00:21:21,840 --> 00:21:24,919
Speaker 1: one was getting women together specifically to talk about career.

474
00:21:25,200 --> 00:21:27,200
Speaker 1: So I like to think we were first to market

475
00:21:27,240 --> 00:21:29,639
Speaker 1: to really build this type of experiencing community.

476
00:21:29,760 --> 00:21:31,719
Speaker 2: You know, it's interesting to hear you talk about the

477
00:21:31,760 --> 00:21:35,000
Speaker 2: early days before this big like la construction side event,

478
00:21:35,119 --> 00:21:39,920
Speaker 2: because when I think about like the key phrases you said,

479
00:21:39,960 --> 00:21:41,920
Speaker 2: like it was something that was just exciting and maybe

480
00:21:41,920 --> 00:21:44,160
Speaker 2: we broke even, but it was also funneling things into

481
00:21:44,200 --> 00:21:47,400
Speaker 2: my business, Like you obviously had to be clearly, clearly

482
00:21:47,560 --> 00:21:51,600
Speaker 2: passionate about creating these like one off like kind of okay,

483
00:21:51,640 --> 00:21:54,280
Speaker 2: get together is because it made you feel really excited.

484
00:21:54,640 --> 00:21:57,240
Speaker 2: And the question that I'm sure you get often, and

485
00:21:57,280 --> 00:21:59,160
Speaker 2: the question that I get often is like if I'm

486
00:21:59,160 --> 00:22:01,119
Speaker 2: really passionate about the thing, but it's not making me

487
00:22:01,119 --> 00:22:03,679
Speaker 2: any money, like is it worth doing? Your answer to

488
00:22:03,720 --> 00:22:06,800
Speaker 2: that in this scenario was like yes, yeah.

489
00:22:06,520 --> 00:22:09,120
Speaker 1: And it's not always the answer, right, Like I think

490
00:22:09,200 --> 00:22:10,760
Speaker 1: a lot of time, I always like to tell that

491
00:22:10,800 --> 00:22:14,639
Speaker 1: story because I think people started seeing Creighton cultivate in

492
00:22:14,680 --> 00:22:17,520
Speaker 1: twenty seventeen when like Kim Kardashian was speaking and all

493
00:22:17,520 --> 00:22:18,520
Speaker 1: these big names.

494
00:22:18,240 --> 00:22:20,240
Speaker 3: And they're like, oh my god, you're like an overnight

495
00:22:20,280 --> 00:22:21,240
Speaker 3: success and it's.

496
00:22:21,080 --> 00:22:25,159
Speaker 1: Like no, it's no, like we've been doing this for

497
00:22:25,200 --> 00:22:28,840
Speaker 1: a long time and making no money, and it's just

498
00:22:28,880 --> 00:22:32,160
Speaker 1: about figuring out the formula and seeing if there's interest there.

499
00:22:32,400 --> 00:22:35,440
Speaker 1: If there was no momentum after that event in terms

500
00:22:35,440 --> 00:22:39,400
Speaker 1: of brand partnerships and sponsorships and paid interest from attendees,

501
00:22:39,640 --> 00:22:40,879
Speaker 1: I don't think I would have done it.

502
00:22:40,920 --> 00:22:41,240
Speaker 3: Still.

503
00:22:41,440 --> 00:22:45,080
Speaker 1: It's really about seeing the combination of like passion and

504
00:22:45,119 --> 00:22:48,200
Speaker 1: profit come together. Is when you know, to take that

505
00:22:48,320 --> 00:22:50,160
Speaker 1: dive into seeing if there's something there.

506
00:22:50,640 --> 00:22:54,080
Speaker 2: And when you say a brand like Bare Minerals comes

507
00:22:54,080 --> 00:22:57,400
Speaker 2: in and sponsors an event, what does that actually mean

508
00:22:57,440 --> 00:22:59,800
Speaker 2: in terms of what does Bare Minerals get out of

509
00:23:00,000 --> 00:23:01,920
Speaker 2: sponsoring an event like a create and cultivate.

510
00:23:02,400 --> 00:23:04,439
Speaker 3: Yeah, I mean so in the early days it was

511
00:23:04,520 --> 00:23:05,000
Speaker 3: not a lot.

512
00:23:05,160 --> 00:23:08,119
Speaker 1: Now it's very much like you know, exciting, But basically

513
00:23:08,680 --> 00:23:11,119
Speaker 1: there's a million different things that can be you know,

514
00:23:11,280 --> 00:23:15,520
Speaker 1: given during a sponsorship, most notably our naming rights, social media,

515
00:23:15,560 --> 00:23:20,199
Speaker 1: access to talents, speaking opportunities, inclusion and sampling things of

516
00:23:20,200 --> 00:23:20,760
Speaker 1: that nature.

517
00:23:21,680 --> 00:23:24,400
Speaker 2: Isn't it so cool when you take a step back

518
00:23:24,440 --> 00:23:26,760
Speaker 2: and you think about the younger you that was trying

519
00:23:26,800 --> 00:23:30,399
Speaker 2: to articulate what it was that the opportunities were that

520
00:23:30,440 --> 00:23:32,480
Speaker 2: a sponsor would get when they came to you, and

521
00:23:32,520 --> 00:23:36,000
Speaker 2: now you know, fast forward five, six, seven, eight years,

522
00:23:36,040 --> 00:23:38,160
Speaker 2: it's like the rattling off of that is like, well,

523
00:23:38,200 --> 00:23:39,080
Speaker 2: this is what you can get.

524
00:23:39,800 --> 00:23:42,520
Speaker 1: Yeah, no, it's It's interesting too because I think we

525
00:23:42,520 --> 00:23:45,480
Speaker 1: were also one of the first events to really approach

526
00:23:45,560 --> 00:23:49,120
Speaker 1: sponsorship from an agency perspective. We had been building social

527
00:23:49,200 --> 00:23:52,520
Speaker 1: media campaigns and influencer campaigns for years in understanding what

528
00:23:52,560 --> 00:23:55,360
Speaker 1: the KPIs were and what brands were really looking for

529
00:23:55,440 --> 00:23:57,920
Speaker 1: when they spend money, and instead of saying like, oh,

530
00:23:58,000 --> 00:23:59,399
Speaker 1: your log is going to be on the step and

531
00:23:59,440 --> 00:24:02,040
Speaker 1: repeat and it's one hundred thousand dollars, we were like,

532
00:24:02,240 --> 00:24:05,680
Speaker 1: here's all of this value and we're doing it for you,

533
00:24:05,880 --> 00:24:08,240
Speaker 1: and we're giving you analytics to back it up.

534
00:24:08,400 --> 00:24:11,119
Speaker 3: We're giving you content. It can come from a media budget,

535
00:24:11,160 --> 00:24:12,679
Speaker 3: it can come from an event budget, it can come

536
00:24:12,720 --> 00:24:13,879
Speaker 3: from an influencer budget.

537
00:24:14,000 --> 00:24:17,040
Speaker 1: So we were really creating a more holistic experience, which

538
00:24:17,080 --> 00:24:19,760
Speaker 1: now is table stakes to even throw an event, but

539
00:24:20,040 --> 00:24:21,920
Speaker 1: at the time was really new and relevant.

540
00:24:22,240 --> 00:24:27,760
Speaker 2: How is Jacqueline Johnson in twenty seventeen personally.

541
00:24:28,600 --> 00:24:29,520
Speaker 3: A hot mess?

542
00:24:29,640 --> 00:24:34,040
Speaker 2: So let's talk about that, because it seems as though

543
00:24:34,080 --> 00:24:36,520
Speaker 2: from the outside looking in, I mean even these days

544
00:24:36,520 --> 00:24:40,160
Speaker 2: as well. But in twenty seventeen building a company from scratch,

545
00:24:40,280 --> 00:24:43,040
Speaker 2: like kind of like just like hamster wheeling your legs

546
00:24:43,080 --> 00:24:46,000
Speaker 2: over and over and over, I cannot even imagine how

547
00:24:46,160 --> 00:24:47,560
Speaker 2: like where your head was at.

548
00:24:47,880 --> 00:24:48,960
Speaker 3: Well, let me break it down.

549
00:24:49,080 --> 00:24:53,160
Speaker 1: So I sold my company end of twenty sixteen.

550
00:24:53,880 --> 00:24:54,560
Speaker 3: No subject.

551
00:24:55,000 --> 00:24:57,240
Speaker 1: Part of my contract was to stay on for a

552
00:24:57,359 --> 00:25:00,600
Speaker 1: year part time to aid and transition.

553
00:25:01,240 --> 00:25:02,240
Speaker 3: So I was.

554
00:25:02,200 --> 00:25:06,320
Speaker 1: Working essentially two full time jobs at two different companies for.

555
00:25:06,400 --> 00:25:07,119
Speaker 3: Over a year.

556
00:25:07,280 --> 00:25:10,600
Speaker 1: So I was at the Creton Cultivate offices three times

557
00:25:10,600 --> 00:25:12,920
Speaker 1: a week. I was at the Small Girls offices two

558
00:25:12,960 --> 00:25:15,440
Speaker 1: times a week. I was working nights, I was working weekends.

559
00:25:15,480 --> 00:25:17,720
Speaker 1: I bought a house, I renovated it, and planned my

560
00:25:17,760 --> 00:25:21,160
Speaker 1: wedding all in the same year. And I don't recommend

561
00:25:21,160 --> 00:25:21,960
Speaker 1: it to anyone.

562
00:25:22,280 --> 00:25:25,080
Speaker 2: Wait, but wait, before you keep going, where did you

563
00:25:25,119 --> 00:25:25,880
Speaker 2: meet your husband?

564
00:25:25,920 --> 00:25:27,360
Speaker 3: I met my husband on Tinder?

565
00:25:27,520 --> 00:25:29,320
Speaker 4: Give me a timeline on the Tinder meet.

566
00:25:29,640 --> 00:25:32,600
Speaker 1: Eight years ago? Eight years ago, so long time ago, Okay,

567
00:25:32,640 --> 00:25:35,800
Speaker 1: So basically I was yeah, I was twenty nine. We

568
00:25:35,880 --> 00:25:38,120
Speaker 1: met on Tinder. Tinder was the only app out there.

569
00:25:38,200 --> 00:25:42,000
Speaker 1: Just for context, Everyone's like, iw when.

570
00:25:41,920 --> 00:25:44,200
Speaker 2: You say, like we met, I met him on Tinder,

571
00:25:44,240 --> 00:25:46,600
Speaker 2: it's like a whole different implication than it was like

572
00:25:46,640 --> 00:25:47,280
Speaker 2: ten years.

573
00:25:47,119 --> 00:25:48,879
Speaker 3: Ago, one hundred percent.

574
00:25:48,920 --> 00:25:51,960
Speaker 1: Everyone's like ew, I was like, listen, this was like

575
00:25:52,000 --> 00:25:53,840
Speaker 1: when there it was no one else on the internet.

576
00:25:54,160 --> 00:25:55,720
Speaker 3: So yeah, we.

577
00:25:55,640 --> 00:25:58,840
Speaker 1: Met on Tinder and then yeah, I have been together

578
00:25:58,840 --> 00:26:03,720
Speaker 1: ever since. But it's pretty wild to go through that

579
00:26:03,920 --> 00:26:08,320
Speaker 1: level I was operating on was insanity. I've never probably

580
00:26:08,400 --> 00:26:12,280
Speaker 1: been more productive in my life, but so burnt out

581
00:26:12,480 --> 00:26:17,240
Speaker 1: on what I was doing Becauseiancy was just starting Small

582
00:26:17,280 --> 00:26:20,040
Speaker 1: Girls was like a thirty plus person agency that was

583
00:26:20,160 --> 00:26:24,119
Speaker 1: very legitimate, and so balancing both in teams and different

584
00:26:24,200 --> 00:26:26,720
Speaker 1: responsibilities was a lot to manage.

585
00:26:27,240 --> 00:26:27,600
Speaker 3: Yeah.

586
00:26:27,760 --> 00:26:31,159
Speaker 2: Yeah, I mean the thing that you said there, like

587
00:26:31,240 --> 00:26:33,760
Speaker 2: I was so burnt out. The question that comes up

588
00:26:33,800 --> 00:26:36,480
Speaker 2: then is if you are feeling so burnt out, how

589
00:26:36,520 --> 00:26:39,640
Speaker 2: do you even keep doing? And that probably goes back

590
00:26:40,040 --> 00:26:42,520
Speaker 2: to what we talked about, which is that like rooted,

591
00:26:42,880 --> 00:26:46,080
Speaker 2: foundational entrepreneurial mindset that you had.

592
00:26:46,400 --> 00:26:49,040
Speaker 1: I think when you're having that much success, burnout doesn't

593
00:26:49,040 --> 00:26:52,680
Speaker 1: feel that bad because you are working, but you're seeing

594
00:26:52,760 --> 00:26:55,760
Speaker 1: the fruits of your labor. Come to fruition, which is

595
00:26:55,800 --> 00:26:58,359
Speaker 1: like the best feeling in the world, and you're getting

596
00:26:58,400 --> 00:27:00,400
Speaker 1: the momentum, and you're getting the brands that you would

597
00:27:00,400 --> 00:27:02,640
Speaker 1: have died to work with a year ago emailing you.

598
00:27:03,480 --> 00:27:06,840
Speaker 1: It's you feel that level and you run at it

599
00:27:06,880 --> 00:27:11,200
Speaker 1: at a thousand miles an hour. So for me, and honestly,

600
00:27:11,240 --> 00:27:13,480
Speaker 1: when I say that, I did that for seven years

601
00:27:13,480 --> 00:27:15,400
Speaker 1: after that, Like it wasn't like, oh I burnt out

602
00:27:15,400 --> 00:27:19,520
Speaker 1: a choice of it. I ran up until the company

603
00:27:19,800 --> 00:27:23,159
Speaker 1: was eventually acquired. But it's one of those things where

604
00:27:24,280 --> 00:27:27,000
Speaker 1: I saw this success and it was working, and it

605
00:27:27,040 --> 00:27:30,840
Speaker 1: was exciting, and it was an amazingly fun and fulfilling

606
00:27:30,920 --> 00:27:34,600
Speaker 1: project like to be doing this, So it didn't feel

607
00:27:34,640 --> 00:27:38,320
Speaker 1: that bad. But like in retrospect that I was like,

608
00:27:38,520 --> 00:27:40,400
Speaker 1: oh my god, how did I do that?

609
00:27:40,400 --> 00:27:41,440
Speaker 3: That was insanity.

610
00:27:41,600 --> 00:27:44,520
Speaker 2: When you reflect on that time, can you recall anything

611
00:27:44,560 --> 00:27:46,919
Speaker 2: that you were doing to take care of yourself or

612
00:27:46,920 --> 00:27:47,480
Speaker 2: with self care?

613
00:27:47,560 --> 00:27:50,320
Speaker 1: Not even a thing, not even on the menu, like

614
00:27:50,600 --> 00:27:54,720
Speaker 1: not even on the menu, like I remember, like being

615
00:27:54,800 --> 00:27:57,760
Speaker 1: in New York, I don't even know for what, And

616
00:27:58,040 --> 00:28:00,119
Speaker 1: I went through this phase where I would just like

617
00:28:00,480 --> 00:28:03,320
Speaker 1: faint and I don't even know what it was, but

618
00:28:03,400 --> 00:28:05,959
Speaker 1: like all I remember is texting my assistant and being like,

619
00:28:06,240 --> 00:28:06,880
Speaker 1: I'm fainting.

620
00:28:06,920 --> 00:28:08,520
Speaker 3: I'm in a meeting, and I was like I have to.

621
00:28:08,960 --> 00:28:11,320
Speaker 1: I went into a Club Monaco and go up to

622
00:28:11,359 --> 00:28:13,560
Speaker 1: the like cashier Raba was like I think I'm gonna faint.

623
00:28:13,800 --> 00:28:15,639
Speaker 3: She's like get into a fitting room. Like, got me

624
00:28:15,640 --> 00:28:17,040
Speaker 3: a fitting room and a lemonade.

625
00:28:17,200 --> 00:28:19,760
Speaker 1: And I'm like getting rushed to Urgent Care, driving out

626
00:28:19,800 --> 00:28:21,320
Speaker 1: to the Hampton to do an event the next.

627
00:28:21,280 --> 00:28:25,639
Speaker 3: Day, like wild, and I just yeah, it was. But

628
00:28:25,680 --> 00:28:27,720
Speaker 3: in retrospect, I was like, oh, that was like really bad,

629
00:28:28,400 --> 00:28:33,639
Speaker 3: Like what was I doing? But yeah, ay, though the

630
00:28:33,760 --> 00:28:35,320
Speaker 3: lemonade brought me back to life.

631
00:28:35,520 --> 00:28:39,760
Speaker 1: Bless that Club Monaco sales assist yet, but I didn't

632
00:28:39,800 --> 00:28:42,400
Speaker 1: work out. I was eating, I was on the go

633
00:28:42,600 --> 00:28:45,400
Speaker 1: twenty four to seven, and yeah, there was nothing I

634
00:28:45,480 --> 00:28:46,480
Speaker 1: was doing that was like.

635
00:28:48,480 --> 00:28:50,640
Speaker 3: About me. It was all about the business.

636
00:28:50,800 --> 00:28:55,400
Speaker 2: When Jacqueline twenty twenty two hears her talk about Jacqueline

637
00:28:55,440 --> 00:28:58,680
Speaker 2: twenty seventeen, what feelings does that give you? Now?

638
00:28:59,480 --> 00:29:01,520
Speaker 3: I don't like, I know you're not supposed to say this,

639
00:29:01,600 --> 00:29:02,440
Speaker 3: but it paid off.

640
00:29:02,760 --> 00:29:04,800
Speaker 1: I feel like it's hard because I don't think a

641
00:29:04,800 --> 00:29:06,440
Speaker 1: lot of people talk about this, They're like, no, set

642
00:29:06,440 --> 00:29:08,360
Speaker 1: the boundaries and do the thing and whatever. But like,

643
00:29:09,280 --> 00:29:11,600
Speaker 1: I built a twenty two million dollar company that was

644
00:29:11,640 --> 00:29:14,720
Speaker 1: completely bootstrapped and like on my own, and like, frankly,

645
00:29:15,040 --> 00:29:17,280
Speaker 1: I couldn't have done that if I wasn't giving it

646
00:29:17,400 --> 00:29:19,960
Speaker 1: my all at that time. And also I'd like to

647
00:29:19,960 --> 00:29:22,719
Speaker 1: caveat that by saying I was having fun, like I

648
00:29:22,880 --> 00:29:24,960
Speaker 1: was on a plane, I was like meeting amazing people,

649
00:29:25,040 --> 00:29:28,240
Speaker 1: Like I had a great time doing that. I think

650
00:29:28,280 --> 00:29:32,880
Speaker 1: for me twenty twenty and working from home, like phase

651
00:29:32,920 --> 00:29:35,520
Speaker 1: one was like drinking a lot and being really depressed.

652
00:29:35,560 --> 00:29:37,600
Speaker 1: And then like phase two for me was like, oh yeah,

653
00:29:37,720 --> 00:29:39,600
Speaker 1: I have time, let me work out, let me get

654
00:29:39,640 --> 00:29:41,360
Speaker 1: back into it, and I established a lot of new

655
00:29:41,440 --> 00:29:43,479
Speaker 1: routines that I was like, I can't believe I let

656
00:29:43,560 --> 00:29:46,360
Speaker 1: this go for so long, and it would have been

657
00:29:46,400 --> 00:29:48,920
Speaker 1: possible for me to have included those things.

658
00:29:49,520 --> 00:29:51,920
Speaker 3: I just could not picture it at that time. I

659
00:29:52,000 --> 00:29:54,880
Speaker 3: was so in it. But yeah, I think, like I'm

660
00:29:54,920 --> 00:29:56,920
Speaker 3: glad I was able to.

661
00:29:57,280 --> 00:29:59,120
Speaker 1: I mean again, thinking of the good things that came

662
00:29:59,160 --> 00:30:01,920
Speaker 1: out of twenty twenty was like that balance was restored

663
00:30:02,000 --> 00:30:04,160
Speaker 1: in my life.

664
00:30:07,160 --> 00:30:09,719
Speaker 2: Taking a break from today's episode to talk to you

665
00:30:09,800 --> 00:30:14,160
Speaker 2: about my sponsors. First up, Element Element, a science backed

666
00:30:14,200 --> 00:30:17,760
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703
00:32:30,960 --> 00:32:33,400
Speaker 2: elevator down a few floors for a second to go

704
00:32:33,520 --> 00:32:38,480
Speaker 2: between the first really large successful construction event to twenty

705
00:32:38,480 --> 00:32:40,920
Speaker 2: two million dollar company because they don't like happen back

706
00:32:40,920 --> 00:32:43,800
Speaker 2: to back. So talk to us a little bit about

707
00:32:43,840 --> 00:32:46,560
Speaker 2: what happens with C and C right off the heels

708
00:32:46,560 --> 00:32:47,480
Speaker 2: of that first big event.

709
00:32:47,640 --> 00:32:51,320
Speaker 3: So we form the company officially, you know, we double down.

710
00:32:51,520 --> 00:32:53,920
Speaker 1: I invest fifty thousand of my own money, my partner

711
00:32:53,920 --> 00:32:55,240
Speaker 1: invest two hundred and fifty thousand of.

712
00:32:55,200 --> 00:32:58,280
Speaker 3: Her money, and we go all in. And it's a

713
00:32:58,360 --> 00:32:58,960
Speaker 3: rocket ship.

714
00:32:59,200 --> 00:33:04,400
Speaker 1: It's a rocket up until I would say March twenty twenty.

715
00:33:03,640 --> 00:33:05,720
Speaker 3: And we are go, go, go, go go.

716
00:33:06,360 --> 00:33:10,160
Speaker 1: We're making a lot of money, We're creating this amazing community.

717
00:33:10,480 --> 00:33:13,760
Speaker 1: We're getting hit up by incredible speakers, and it's a

718
00:33:14,400 --> 00:33:15,400
Speaker 1: it's an amazing time.

719
00:33:15,480 --> 00:33:17,360
Speaker 3: It's so fun. We're learning as we go. I'm not

720
00:33:17,800 --> 00:33:19,600
Speaker 3: I had no background in conferences.

721
00:33:19,680 --> 00:33:22,400
Speaker 1: We're figuring it out, we're doing it in our own way.

722
00:33:22,560 --> 00:33:26,200
Speaker 1: We're disrupting an amazing space, building a team, and it's

723
00:33:26,280 --> 00:33:30,760
Speaker 1: really the momentum around this company. There was nothing like it.

724
00:33:30,800 --> 00:33:33,080
Speaker 3: Like I always say, with my first business, every I

725
00:33:33,120 --> 00:33:33,960
Speaker 3: was knocking.

726
00:33:33,600 --> 00:33:35,960
Speaker 1: On everyone's door to be like hire me, hire me,

727
00:33:36,040 --> 00:33:37,480
Speaker 1: hire my agency, and like C and C.

728
00:33:37,600 --> 00:33:39,560
Speaker 3: It was like everyone was breaking down our door to

729
00:33:39,600 --> 00:33:40,160
Speaker 3: work with us.

730
00:33:40,200 --> 00:33:42,960
Speaker 1: So again, it was like we were early to like

731
00:33:43,080 --> 00:33:48,560
Speaker 1: the women in business movement. I understood that women wanted

732
00:33:48,640 --> 00:33:52,200
Speaker 1: access to this information. I had access to influential women

733
00:33:52,200 --> 00:33:54,280
Speaker 1: to give that information, and I knew how to throw

734
00:33:54,440 --> 00:33:57,920
Speaker 1: a really fun event, and those two things just happened

735
00:33:57,960 --> 00:34:01,800
Speaker 1: to magically combine at the right time in space where

736
00:34:01,840 --> 00:34:03,400
Speaker 1: people were ready for that experience.

737
00:34:03,600 --> 00:34:06,680
Speaker 2: Talk to us a little bit about what a quote

738
00:34:06,760 --> 00:34:10,440
Speaker 2: unquote typical create and cultivate event would look like.

739
00:34:11,480 --> 00:34:15,439
Speaker 1: Yeah, so you know, essentially, it's Instagram come to life

740
00:34:15,440 --> 00:34:17,360
Speaker 1: in a lot of ways. We our pictures come to

741
00:34:17,400 --> 00:34:19,520
Speaker 1: life in a lot of ways. We create an experience.

742
00:34:19,520 --> 00:34:21,000
Speaker 1: And the way I always thought about it was this,

743
00:34:21,080 --> 00:34:22,760
Speaker 1: and this is sort of how the vision came together.

744
00:34:23,400 --> 00:34:26,840
Speaker 1: I was like an early influencer in the blogging space.

745
00:34:27,000 --> 00:34:29,359
Speaker 1: Like again, a thousand years ago, there was like five

746
00:34:29,400 --> 00:34:30,480
Speaker 1: bloggers on the Internet.

747
00:34:30,520 --> 00:34:34,000
Speaker 3: I was one of them, and I was able to.

748
00:34:33,920 --> 00:34:36,880
Speaker 1: Get invited to a lot of influencer events in the

749
00:34:36,920 --> 00:34:40,160
Speaker 1: early days, right like so twenty fifteen to twenty seventeen

750
00:34:40,239 --> 00:34:43,280
Speaker 1: like peak early influencer days. And these events are insane.

751
00:34:43,320 --> 00:34:44,000
Speaker 3: They're beautiful.

752
00:34:44,239 --> 00:34:48,040
Speaker 1: There's amazing floral installations, there's like gift bags and you know,

753
00:34:48,160 --> 00:34:50,520
Speaker 1: amazing food and all these things. And I remember my sister,

754
00:34:50,600 --> 00:34:54,000
Speaker 1: who's a wedding photographer in Florida, being like, God, that

755
00:34:54,040 --> 00:34:58,160
Speaker 1: looks fucking incredible, Like that looks so fun. And in

756
00:34:58,160 --> 00:35:00,920
Speaker 1: my head, I was like, why is the events like

757
00:35:01,160 --> 00:35:07,400
Speaker 1: this that look good, have incredible food, have amazing networking ops,

758
00:35:07,440 --> 00:35:10,960
Speaker 1: photo ops, cool people there like for the everyday consumer?

759
00:35:11,600 --> 00:35:14,319
Speaker 1: Why is it just for these influencers? And so that

760
00:35:14,480 --> 00:35:17,560
Speaker 1: was really what I put into Create and Cultivate from

761
00:35:17,600 --> 00:35:19,319
Speaker 1: the get go was I want this to be an

762
00:35:19,320 --> 00:35:22,000
Speaker 1: incredible event from start to finish. I want you to

763
00:35:22,040 --> 00:35:26,360
Speaker 1: feel inspired by the environment, but also by the speakers.

764
00:35:27,239 --> 00:35:29,879
Speaker 1: I always say, Create and Cultivate is for women when

765
00:35:29,880 --> 00:35:31,840
Speaker 1: they want to do their taxes and their nails, and

766
00:35:31,880 --> 00:35:35,560
Speaker 1: those two things are not disproportionate in that modern women

767
00:35:35,600 --> 00:35:38,400
Speaker 1: are very busy, and we liked doing both things. We're

768
00:35:38,520 --> 00:35:43,239
Speaker 1: multifaceted people, and Creating Cultivate really leaned into that. And

769
00:35:43,520 --> 00:35:46,400
Speaker 1: it was a premium experience at a low price point,

770
00:35:46,480 --> 00:35:50,000
Speaker 1: and that was something that I was very passionate about. Like,

771
00:35:50,080 --> 00:35:51,719
Speaker 1: if you had the worst day of your life at

772
00:35:51,719 --> 00:35:54,880
Speaker 1: Creton Cultivate, you walked away with a gift bag worth

773
00:35:54,920 --> 00:35:57,040
Speaker 1: more than the price of admission that would at least

774
00:35:57,040 --> 00:35:58,080
Speaker 1: make you happy.

775
00:35:58,520 --> 00:36:00,800
Speaker 3: And that was the hope, and like we have gotten.

776
00:36:01,160 --> 00:36:03,279
Speaker 1: I can count the amount of negative reviews on my

777
00:36:03,400 --> 00:36:06,400
Speaker 1: hand that we've gotten from a Creating Cultivate event because

778
00:36:06,560 --> 00:36:09,239
Speaker 1: we pull out all the stops and it's all about

779
00:36:09,280 --> 00:36:12,520
Speaker 1: our community and that experience, and I think that's what

780
00:36:12,640 --> 00:36:15,920
Speaker 1: really sets us apart from the other types of experiences

781
00:36:15,960 --> 00:36:19,840
Speaker 1: you go to. There's two stages, there's multiple speakers, there's celebrities,

782
00:36:19,880 --> 00:36:22,880
Speaker 1: content creators, CEOs. There's pop ups you could shop, gift

783
00:36:22,960 --> 00:36:25,160
Speaker 1: take pictures that learn more about cool brands and what

784
00:36:25,160 --> 00:36:28,239
Speaker 1: they're doing. There's unlimited amounts of food and alcohol so

785
00:36:28,280 --> 00:36:30,080
Speaker 1: you can hang out and have a glass.

786
00:36:29,760 --> 00:36:30,800
Speaker 3: Of wine with your friends.

787
00:36:31,200 --> 00:36:35,160
Speaker 1: It's really just a one day festival celebrating female entrepreneurship.

788
00:36:35,320 --> 00:36:39,120
Speaker 2: No big deal, nothing going on, nothing going on, tons

789
00:36:39,120 --> 00:36:42,400
Speaker 2: of wine. It's like, hey, stay a while, but you

790
00:36:42,480 --> 00:36:46,680
Speaker 2: know something for everyone. Yes, okay, So now that we

791
00:36:46,719 --> 00:36:49,719
Speaker 2: have a good snapshot of what this looks like, clearly

792
00:36:50,120 --> 00:36:52,680
Speaker 2: it's like kind of like the pending doom when the

793
00:36:52,719 --> 00:36:56,080
Speaker 2: pandemic hits, cause pandemic hits and then you're no longer

794
00:36:56,120 --> 00:36:58,640
Speaker 2: getting what would like I mean, obviously depending on the

795
00:36:58,640 --> 00:37:00,359
Speaker 2: city and what's going on, but what would like an

796
00:37:00,400 --> 00:37:04,839
Speaker 2: average attendee size B fifteen hundred people. Okay, so then

797
00:37:04,880 --> 00:37:07,480
Speaker 2: what happens when that's not an option anymore?

798
00:37:08,239 --> 00:37:12,000
Speaker 1: So basically March twenty twenty, I mean, we have the

799
00:37:12,040 --> 00:37:15,319
Speaker 1: strongest Q one in the history of the company. We're

800
00:37:15,360 --> 00:37:19,239
Speaker 1: going into a year stacked with events and millions of

801
00:37:19,239 --> 00:37:24,000
Speaker 1: dollars in sponsorship, and then COVID hits. And I remember

802
00:37:24,400 --> 00:37:28,239
Speaker 1: so vividly being in like the war room at our office,

803
00:37:28,320 --> 00:37:31,000
Speaker 1: just like all the you know, C suite and leaders

804
00:37:31,000 --> 00:37:35,480
Speaker 1: in the business, and like hearing when south By gets canceled,

805
00:37:35,480 --> 00:37:37,600
Speaker 1: which was one of our big tent pole events that

806
00:37:37,640 --> 00:37:39,680
Speaker 1: we did, and having done it was like canceled three

807
00:37:39,760 --> 00:37:42,759
Speaker 1: days before the event too, and we're like and I

808
00:37:42,840 --> 00:37:44,839
Speaker 1: just remember being like, Okay, we're gonna do this. We're

809
00:37:44,880 --> 00:37:47,160
Speaker 1: gonna shift, we're gonna move to summer, and like moving

810
00:37:47,160 --> 00:37:48,759
Speaker 1: at one thousand miles an hour, which is what a

811
00:37:48,800 --> 00:37:51,960
Speaker 1: CEO would do in that situation, like survival, survival, let's

812
00:37:52,000 --> 00:37:55,759
Speaker 1: figure it out, And like my COO just looking at

813
00:37:55,840 --> 00:37:58,719
Speaker 1: me and saying, I don't think we're having events at

814
00:37:58,719 --> 00:38:02,560
Speaker 1: all this year, and I was like, no way, no way,

815
00:38:02,760 --> 00:38:05,319
Speaker 1: Like there's what, like, what are we going to be

816
00:38:05,320 --> 00:38:06,319
Speaker 1: making memes about this?

817
00:38:06,320 --> 00:38:08,200
Speaker 3: This is crazy. It's exactly what happened.

818
00:38:09,640 --> 00:38:12,799
Speaker 1: And we were very lucky. I was very lucky in

819
00:38:12,800 --> 00:38:14,560
Speaker 1: that I had that person in the room that was

820
00:38:14,600 --> 00:38:18,960
Speaker 1: also like realities over here and the potentiality of something

821
00:38:19,040 --> 00:38:22,480
Speaker 1: very bad versus like my like you know, trying to

822
00:38:22,560 --> 00:38:25,000
Speaker 1: keep spirits up and move and shift and do these things.

823
00:38:25,080 --> 00:38:28,080
Speaker 1: And so we had to unpack over six different events,

824
00:38:28,120 --> 00:38:31,120
Speaker 1: which was brutal, but we were able to.

825
00:38:31,080 --> 00:38:31,880
Speaker 3: Move very quickly.

826
00:38:32,800 --> 00:38:36,359
Speaker 1: May twenty twenty, we had our first virtual event, which

827
00:38:36,400 --> 00:38:37,360
Speaker 1: was called Money Moves.

828
00:38:38,320 --> 00:38:39,840
Speaker 3: We put that together in three weeks.

829
00:38:39,960 --> 00:38:44,319
Speaker 1: We had incredible speakers stand behind it, and we had

830
00:38:44,360 --> 00:38:48,319
Speaker 1: sponsors that transferred to this digital sponsorship, and we had

831
00:38:48,320 --> 00:38:51,280
Speaker 1: over ten thousand people tune in from fifty different countries

832
00:38:51,880 --> 00:38:53,839
Speaker 1: and got a ton of press as one of the

833
00:38:53,880 --> 00:38:57,120
Speaker 1: first virtual events, and we were able to capitalize on

834
00:38:57,120 --> 00:38:59,160
Speaker 1: that momentum through the end of the year and end

835
00:38:59,239 --> 00:39:02,240
Speaker 1: the year with our revenue down but our profitability still

836
00:39:02,360 --> 00:39:05,759
Speaker 1: in the eight figures, which or sorry, seven figures, which

837
00:39:05,800 --> 00:39:08,680
Speaker 1: was unbelievable for a company like us to not have

838
00:39:08,719 --> 00:39:10,560
Speaker 1: a single event the rest of the year.

839
00:39:11,200 --> 00:39:13,520
Speaker 3: So for us, what happened was a lot of different things.

840
00:39:13,560 --> 00:39:14,440
Speaker 3: One is like, we.

841
00:39:14,280 --> 00:39:16,920
Speaker 1: Were very lucky in that we had other revenue streams

842
00:39:17,000 --> 00:39:19,880
Speaker 1: besides the events. We had podcasts, we had a digital audience,

843
00:39:19,920 --> 00:39:22,160
Speaker 1: we had membership, We had all these different things that

844
00:39:22,200 --> 00:39:25,320
Speaker 1: were already baked. So we just doubled down on those things,

845
00:39:26,040 --> 00:39:29,840
Speaker 1: saw our revenue shift into digital, and were poised for

846
00:39:30,000 --> 00:39:32,319
Speaker 1: success in that way. So we were able to come

847
00:39:32,360 --> 00:39:37,000
Speaker 1: out of it relatively unscathed and actually build another revenue

848
00:39:37,000 --> 00:39:40,040
Speaker 1: stream up in the process that now is almost equal

849
00:39:40,080 --> 00:39:42,600
Speaker 1: to or greater than our events business, which is coming

850
00:39:42,640 --> 00:39:46,120
Speaker 1: back in full force. So in many ways, it was

851
00:39:46,160 --> 00:39:48,840
Speaker 1: like a blessing in disguise. I'll say March through June

852
00:39:48,920 --> 00:39:52,000
Speaker 1: of twenty twenty were probably the darkest days of my

853
00:39:52,160 --> 00:39:54,760
Speaker 1: life as a CEO, and I think for anyone.

854
00:39:54,360 --> 00:39:56,560
Speaker 3: Who owned a business during that time period.

855
00:39:56,200 --> 00:40:00,640
Speaker 2: It was very challenging, super challenging, super challenging, and for

856
00:40:00,680 --> 00:40:03,879
Speaker 2: you to kind of find the light or see the light,

857
00:40:04,160 --> 00:40:06,719
Speaker 2: I would imagine that it took more than just like

858
00:40:06,800 --> 00:40:11,480
Speaker 2: one helpful cooo. Right, were you leaning into your friendships,

859
00:40:11,000 --> 00:40:14,239
Speaker 2: your marriage? Like where did you find your strength when

860
00:40:14,280 --> 00:40:15,520
Speaker 2: you felt like you didn't have any?

861
00:40:16,280 --> 00:40:19,719
Speaker 1: I mean I think myself, I think I'm like one

862
00:40:19,760 --> 00:40:21,359
Speaker 1: of I have an nerving.

863
00:40:21,040 --> 00:40:22,640
Speaker 3: Amount of drive and ambition.

864
00:40:22,760 --> 00:40:26,279
Speaker 1: And so for me, it was like, where's the opportunity

865
00:40:26,280 --> 00:40:27,280
Speaker 1: at all costs?

866
00:40:27,920 --> 00:40:29,520
Speaker 3: And I knew.

867
00:40:30,760 --> 00:40:33,799
Speaker 1: We were lucky in that we don't have investors at

868
00:40:33,800 --> 00:40:36,839
Speaker 1: that point, We have no board where not fifty people

869
00:40:36,920 --> 00:40:40,200
Speaker 1: were small shop. We can move faster than everyone else,

870
00:40:40,360 --> 00:40:43,600
Speaker 1: and we took advantage of that and we were able

871
00:40:43,600 --> 00:40:45,560
Speaker 1: to come out the other end of it. Our team

872
00:40:46,200 --> 00:40:50,239
Speaker 1: of event producers became digital content producers. Are you know

873
00:40:50,360 --> 00:40:54,440
Speaker 1: stage designer experiential designer became a web developer, Like everyone

874
00:40:54,680 --> 00:40:56,279
Speaker 1: just shifted and moved.

875
00:40:55,960 --> 00:40:57,960
Speaker 4: And we were a real stage developer.

876
00:40:58,080 --> 00:41:01,520
Speaker 1: Oh my god, she well, no, we she's amazing. She's

877
00:41:01,520 --> 00:41:04,000
Speaker 1: now our creative director. But she good for her. We

878
00:41:04,200 --> 00:41:07,319
Speaker 1: hired her, moved her from New York as an experiential

879
00:41:07,360 --> 00:41:11,799
Speaker 1: designer March twenty twenty. Wow, and she was like as

880
00:41:11,800 --> 00:41:14,280
Speaker 1: soon as the pandemic but she's like, I'm gone, Like whatever.

881
00:41:14,320 --> 00:41:16,200
Speaker 1: We were like, no, just figure it out. And she

882
00:41:16,360 --> 00:41:19,239
Speaker 1: taught herself how to design websites. Like but that's the

883
00:41:19,320 --> 00:41:21,279
Speaker 1: type of people you want on your team. Right, it

884
00:41:21,360 --> 00:41:24,880
Speaker 1: was like, who can do We can do anything quickly

885
00:41:25,000 --> 00:41:26,600
Speaker 1: if we want to learn and like move. And I

886
00:41:26,640 --> 00:41:30,160
Speaker 1: think everyone was so passionate about maintaining what we were doing.

887
00:41:30,680 --> 00:41:31,400
Speaker 3: And we were lucky.

888
00:41:31,400 --> 00:41:33,880
Speaker 1: Our community showed up, our sponsors showed up, people who

889
00:41:33,960 --> 00:41:35,520
Speaker 1: had been with us for many years, who knew we

890
00:41:35,560 --> 00:41:37,680
Speaker 1: could do something really incredible. We were able to do

891
00:41:37,800 --> 00:41:42,200
Speaker 1: so many fun virtual events, bring in awesome talent, and

892
00:41:42,239 --> 00:41:44,040
Speaker 1: the rest is you know, history in that way that

893
00:41:44,080 --> 00:41:48,760
Speaker 1: we were able to maintain and grow the business despite everything.

894
00:41:48,280 --> 00:41:50,200
Speaker 3: Being against us everything. You know.

895
00:41:50,239 --> 00:41:52,839
Speaker 2: It's funny we're recording this on the heels of Valentine's Day,

896
00:41:52,840 --> 00:41:54,840
Speaker 2: and I feel like I was plagued with this quote

897
00:41:54,840 --> 00:41:58,240
Speaker 2: the other day, which was if he wanted to, he would,

898
00:41:58,440 --> 00:42:00,719
Speaker 2: And so for you, it was like, all right, we

899
00:42:00,800 --> 00:42:04,320
Speaker 2: want to, so how like let's figure it out. Let's

900
00:42:04,400 --> 00:42:06,919
Speaker 2: let's you know, like, let's find our way and let's

901
00:42:07,040 --> 00:42:10,080
Speaker 2: keep going. And I feel like this could pivot us

902
00:42:10,120 --> 00:42:13,239
Speaker 2: a little bit in the conversation that I'm sure you

903
00:42:13,239 --> 00:42:15,960
Speaker 2: are approached about often, which is Okay, I want to

904
00:42:16,000 --> 00:42:18,000
Speaker 2: get into doing something else, or I want to acquire

905
00:42:18,040 --> 00:42:20,040
Speaker 2: a new skill, or I want to have a side hustle,

906
00:42:20,280 --> 00:42:22,480
Speaker 2: But I don't even know where to begin.

907
00:42:22,800 --> 00:42:25,400
Speaker 4: For you, when you hear this kind of thing, where

908
00:42:25,400 --> 00:42:26,239
Speaker 4: do you go with it?

909
00:42:27,440 --> 00:42:30,319
Speaker 1: I think it has to come from a place of

910
00:42:30,360 --> 00:42:33,320
Speaker 1: passion and momentum. I think if you start a company

911
00:42:33,320 --> 00:42:36,839
Speaker 1: because you see a white space opportunity or you see

912
00:42:36,840 --> 00:42:39,160
Speaker 1: a good business, you're going to have a hard time

913
00:42:39,200 --> 00:42:42,000
Speaker 1: growing that company because you have to be passionate about

914
00:42:42,000 --> 00:42:43,759
Speaker 1: it in some way, shape or form. There has to

915
00:42:43,760 --> 00:42:47,359
Speaker 1: be a form of authenticity driving whatever that product or

916
00:42:47,400 --> 00:42:50,320
Speaker 1: idea is. And now I think it's really just about

917
00:42:50,400 --> 00:42:52,560
Speaker 1: sitting back and thinking, like what do I love to do?

918
00:42:52,640 --> 00:42:53,640
Speaker 3: What am I passionate about?

919
00:42:53,640 --> 00:42:56,960
Speaker 1: Where do I see myself sitting in the space and

920
00:42:57,040 --> 00:42:58,279
Speaker 1: economy that.

921
00:42:58,320 --> 00:43:01,240
Speaker 3: Will provide value over time? And that's really why.

922
00:43:01,080 --> 00:43:03,439
Speaker 1: I think Creighton and Cultivate was successful is we did

923
00:43:03,480 --> 00:43:08,360
Speaker 1: not aggressively monitorze. We never really monetized our community besides

924
00:43:08,440 --> 00:43:11,000
Speaker 1: ticket prices which have never gone up since the moment

925
00:43:11,000 --> 00:43:14,200
Speaker 1: we've started. We were about the community and the value

926
00:43:14,239 --> 00:43:17,719
Speaker 1: we were charging the brands, but we were building the community.

927
00:43:17,800 --> 00:43:20,359
Speaker 1: And I think you just have to think through the

928
00:43:20,480 --> 00:43:24,560
Speaker 1: long term goals you have in mind, because there's no

929
00:43:24,719 --> 00:43:28,359
Speaker 1: quick overnight success, no matter how many times.

930
00:43:28,200 --> 00:43:29,600
Speaker 3: You see it happen or whatever.

931
00:43:30,040 --> 00:43:32,440
Speaker 1: There was a lifetime of knowledge and information that led

932
00:43:32,480 --> 00:43:35,040
Speaker 1: up to that moment and learnings. And I think that's

933
00:43:35,120 --> 00:43:37,920
Speaker 1: just important to know. There's no overnight secret to success.

934
00:43:38,160 --> 00:43:40,640
Speaker 1: There's no moment you're going to figure out exactly what

935
00:43:40,680 --> 00:43:41,319
Speaker 1: you want to do.

936
00:43:41,760 --> 00:43:43,680
Speaker 3: You just have to kind of start doing it.

937
00:43:44,200 --> 00:43:48,279
Speaker 2: Yeah, And that starting is truly for so many the

938
00:43:48,360 --> 00:43:50,680
Speaker 2: hardest part, the biggest hurdle, right.

939
00:43:51,560 --> 00:43:54,319
Speaker 1: Yeah, absolutely, I always say start by starting, like, get

940
00:43:54,320 --> 00:43:56,680
Speaker 1: it going, keep moving, don't wait for the money, don't

941
00:43:56,680 --> 00:43:58,239
Speaker 1: wait for the approvals.

942
00:43:57,760 --> 00:43:59,680
Speaker 3: Just get going, Just get going.

943
00:43:59,760 --> 00:44:02,960
Speaker 2: So when you start to pivot your business all by

944
00:44:03,040 --> 00:44:05,760
Speaker 2: temporarily online for.

945
00:44:05,680 --> 00:44:08,319
Speaker 4: You, what does it start to look like?

946
00:44:08,320 --> 00:44:10,759
Speaker 2: Like? What shifts for you as a leader of a

947
00:44:10,840 --> 00:44:14,040
Speaker 2: team in this moment, Because I would assume, after you know,

948
00:44:14,280 --> 00:44:17,479
Speaker 2: a week or two of like being in that quote

949
00:44:17,560 --> 00:44:21,680
Speaker 2: unquote war room, your foundational team also has to take

950
00:44:21,719 --> 00:44:22,520
Speaker 2: things online.

951
00:44:23,200 --> 00:44:25,440
Speaker 3: Oh yeah, everyone, Like we completely shifted.

952
00:44:25,480 --> 00:44:28,200
Speaker 1: I mean again, we were lucky in that a lot

953
00:44:28,239 --> 00:44:31,120
Speaker 1: of companies had to then create an online business. We

954
00:44:31,160 --> 00:44:35,360
Speaker 1: already had one, it just was a smaller part of

955
00:44:35,400 --> 00:44:37,520
Speaker 1: our company and not as big as a focus, So

956
00:44:37,560 --> 00:44:41,799
Speaker 1: we just shifted focus and priority to that platform, which

957
00:44:41,920 --> 00:44:44,760
Speaker 1: was allowed us to scale up to five thousand plus members.

958
00:44:45,080 --> 00:44:47,800
Speaker 1: It allowed us to create even more excitement and traffic

959
00:44:47,840 --> 00:44:51,000
Speaker 1: around our podcast. It allowed us to focus more on

960
00:44:51,160 --> 00:44:55,120
Speaker 1: content creation and courses and things like that. So we

961
00:44:55,200 --> 00:44:57,480
Speaker 1: had all the pieces to the puzzle. The puzzle just

962
00:44:57,560 --> 00:45:00,399
Speaker 1: wasn't started yet, so we were like in.

963
00:45:00,360 --> 00:45:05,160
Speaker 2: That way, you mentioned a need for passion and excitement

964
00:45:05,239 --> 00:45:10,000
Speaker 2: about an idea beyond seeing just an area of white space.

965
00:45:10,160 --> 00:45:13,359
Speaker 2: But then what happens next? Like what happens next when

966
00:45:13,360 --> 00:45:17,680
Speaker 2: someone has this big idea, I mean, you have.

967
00:45:17,600 --> 00:45:18,440
Speaker 3: To execute on it.

968
00:45:18,480 --> 00:45:20,719
Speaker 1: You have to get going and get started, and that'll

969
00:45:20,719 --> 00:45:23,160
Speaker 1: shift and change over time. Like you know, I think

970
00:45:23,239 --> 00:45:25,120
Speaker 1: every founder goes through a phase where all of a

971
00:45:25,120 --> 00:45:28,399
Speaker 1: sudden they're the CEO of a company that's multimillion dollar

972
00:45:28,520 --> 00:45:30,759
Speaker 1: business and you're not doing the fun, cool things that

973
00:45:30,800 --> 00:45:33,440
Speaker 1: you were doing before. You're not designing the stage or

974
00:45:33,719 --> 00:45:36,560
Speaker 1: you know, picking out the speakers or whatever it is.

975
00:45:36,600 --> 00:45:39,240
Speaker 3: You're ending up running a more a massive business.

976
00:45:39,560 --> 00:45:43,360
Speaker 1: And I think for me that you know that happens naturally,

977
00:45:43,400 --> 00:45:44,959
Speaker 1: and I think then you move on to your next

978
00:45:44,960 --> 00:45:45,799
Speaker 1: thing and what you want.

979
00:45:45,719 --> 00:45:47,360
Speaker 3: To be doing and what you want to be building.

980
00:45:47,600 --> 00:45:50,400
Speaker 1: But I think it takes time and growth and excitement

981
00:45:50,440 --> 00:45:53,000
Speaker 1: and all those phases are really important and really fun

982
00:45:53,040 --> 00:45:53,719
Speaker 1: in their own way.

983
00:45:54,400 --> 00:45:57,960
Speaker 2: I think something else that's really interesting about creating cultivating

984
00:45:58,080 --> 00:46:01,640
Speaker 2: is yes, it's super inspirational inovational, but it's also bringing

985
00:46:01,920 --> 00:46:05,880
Speaker 2: a lot of very powerful people together in the same space.

986
00:46:06,040 --> 00:46:09,239
Speaker 2: So for you, as someone who was coming into her

987
00:46:09,400 --> 00:46:12,440
Speaker 2: power as a female CEO, you talk a little bit

988
00:46:12,560 --> 00:46:18,080
Speaker 2: about harnessing, I would say, like maybe collaboration instead of competition,

989
00:46:18,280 --> 00:46:20,560
Speaker 2: and this idea that everyone can have a seat at

990
00:46:20,560 --> 00:46:21,000
Speaker 2: the table.

991
00:46:22,080 --> 00:46:25,359
Speaker 1: Yeah, I mean, I genuinely believe that. We actually at

992
00:46:25,360 --> 00:46:28,680
Speaker 1: our twenty seventeen New York event, we had collaboration over competition.

993
00:46:28,800 --> 00:46:31,920
Speaker 1: This like big bright sign that was like Neon had

994
00:46:31,920 --> 00:46:33,359
Speaker 1: all these flowers and it was like our number one

995
00:46:33,400 --> 00:46:36,560
Speaker 1: most Instagram moment of all time and for us, you know,

996
00:46:36,640 --> 00:46:40,759
Speaker 1: it was really I genuinely do believe women helping women

997
00:46:40,840 --> 00:46:41,200
Speaker 1: is real.

998
00:46:41,360 --> 00:46:42,840
Speaker 3: I've experienced it myself.

999
00:46:42,920 --> 00:46:44,799
Speaker 1: I think there's enough room at the table and enough

1000
00:46:44,800 --> 00:46:47,760
Speaker 1: capital for everyone to go around. I think the difference

1001
00:46:47,960 --> 00:46:50,919
Speaker 1: was we just have men just had a head start.

1002
00:46:51,239 --> 00:46:53,040
Speaker 1: So now we're at this place where we just need

1003
00:46:53,080 --> 00:46:58,640
Speaker 1: to accelerate the growth, the information and the money to women.

1004
00:46:58,480 --> 00:46:59,200
Speaker 3: To catch up.

1005
00:46:59,480 --> 00:47:01,200
Speaker 1: And I think that's what critinic cults we started to do.

1006
00:47:01,239 --> 00:47:03,880
Speaker 1: It was like building that community and knowledge sharing.

1007
00:47:04,040 --> 00:47:05,440
Speaker 3: At a time when it didn't exist.

1008
00:47:05,840 --> 00:47:06,040
Speaker 1: Right.

1009
00:47:06,360 --> 00:47:09,440
Speaker 2: It's a point of contention for so many right because

1010
00:47:09,440 --> 00:47:11,960
Speaker 2: it's it's natural to get a little defensive over your

1011
00:47:12,000 --> 00:47:16,279
Speaker 2: space and you know, want to take ownership over X

1012
00:47:16,400 --> 00:47:19,400
Speaker 2: or y. But the reality is is that once you

1013
00:47:19,600 --> 00:47:23,239
Speaker 2: understand that you have opportunity to do things with other

1014
00:47:23,239 --> 00:47:26,200
Speaker 2: people again that big word collaborate, it really does change

1015
00:47:26,239 --> 00:47:27,040
Speaker 2: a lot.

1016
00:47:27,600 --> 00:47:27,880
Speaker 3: Yeah.

1017
00:47:27,920 --> 00:47:30,560
Speaker 1: Absolutely, and healthy competition is normal. I'm not saying everyone's

1018
00:47:30,600 --> 00:47:34,000
Speaker 1: like your best friend and or like everyone's like gonna

1019
00:47:34,000 --> 00:47:35,640
Speaker 1: be like no, no, no, you go ahead, Like that's

1020
00:47:35,680 --> 00:47:37,760
Speaker 1: just not the reality we live in a capitalist society.

1021
00:47:38,160 --> 00:47:41,720
Speaker 1: But I do think there's ways to create that level.

1022
00:47:41,880 --> 00:47:44,680
Speaker 1: Like I will say, like when the pandemic hit, all

1023
00:47:44,760 --> 00:47:48,040
Speaker 1: of our competitors leaders, we all reached out to another

1024
00:47:48,040 --> 00:47:50,799
Speaker 1: what are you guys doing, what's your plan? And that

1025
00:47:50,920 --> 00:47:53,080
Speaker 1: was really helpful and it was almost like very humbling

1026
00:47:53,080 --> 00:47:54,680
Speaker 1: because it was like we all knew who the leaders

1027
00:47:54,719 --> 00:47:55,440
Speaker 1: in the space.

1028
00:47:55,200 --> 00:47:57,080
Speaker 3: Were and it was like, guys, are we canceling? Are

1029
00:47:57,080 --> 00:47:58,000
Speaker 3: we doing? What are we doing?

1030
00:47:58,080 --> 00:48:00,440
Speaker 1: And I think that kind of everyone just kind of

1031
00:48:00,480 --> 00:48:02,480
Speaker 1: showed up for each other when when everyone needed it,

1032
00:48:02,520 --> 00:48:03,759
Speaker 1: and like, how are we handling this?

1033
00:48:03,840 --> 00:48:05,719
Speaker 3: What are we going to do with our sponsors? What's

1034
00:48:05,719 --> 00:48:06,680
Speaker 3: in your contracts?

1035
00:48:06,719 --> 00:48:09,120
Speaker 1: Like, people show up, you know, even if there is

1036
00:48:09,160 --> 00:48:12,000
Speaker 1: that level of competition as well, and competition just means

1037
00:48:12,400 --> 00:48:15,279
Speaker 1: that there's an idea there, that there's market there, that

1038
00:48:15,320 --> 00:48:17,279
Speaker 1: there's opportunity there, so's it's all good.

1039
00:48:17,520 --> 00:48:20,080
Speaker 4: Do you believe in work life balance?

1040
00:48:21,840 --> 00:48:23,840
Speaker 3: Yeah? I believe in it in the sense that, like

1041
00:48:23,880 --> 00:48:26,759
Speaker 3: I think you can do it. I think that they're

1042
00:48:27,719 --> 00:48:30,600
Speaker 3: in your voice, like it's very indicative, like I don't know,

1043
00:48:31,280 --> 00:48:33,359
Speaker 3: I don't know. I Well, look, I think there's work

1044
00:48:33,360 --> 00:48:33,840
Speaker 3: life balance.

1045
00:48:33,880 --> 00:48:36,920
Speaker 1: I think they're just balanced disproportionately at different times, Like

1046
00:48:37,000 --> 00:48:39,600
Speaker 1: sometimes work takes the lead, sometimes life takes the lead.

1047
00:48:39,640 --> 00:48:43,719
Speaker 1: And I think that's how I specifically have experienced it

1048
00:48:43,800 --> 00:48:45,960
Speaker 1: over my time as an entrepreneur.

1049
00:48:46,320 --> 00:48:48,759
Speaker 4: How do you execute it on your home front?

1050
00:48:49,800 --> 00:48:51,120
Speaker 3: Well, now it's a bit different for me.

1051
00:48:51,200 --> 00:48:54,919
Speaker 1: I think now I have a very very balanced work

1052
00:48:54,920 --> 00:48:57,600
Speaker 1: life balance versus what i'd been experiencing for a long time.

1053
00:48:57,680 --> 00:49:01,480
Speaker 1: I think for me, I now have very specific parameters

1054
00:49:01,520 --> 00:49:04,839
Speaker 1: around when I'm working, how I'm working. I also, you know,

1055
00:49:05,360 --> 00:49:08,840
Speaker 1: I work out almost every day, which I love is

1056
00:49:08,880 --> 00:49:11,799
Speaker 1: like a new thing that I'm really excited about. You know,

1057
00:49:11,880 --> 00:49:14,520
Speaker 1: I have life coach, I have a work coach.

1058
00:49:14,560 --> 00:49:16,200
Speaker 3: I have all the things I need to like make

1059
00:49:16,239 --> 00:49:17,279
Speaker 3: me be successful.

1060
00:49:17,680 --> 00:49:19,200
Speaker 1: And I'm able to do that now because I feel

1061
00:49:19,239 --> 00:49:22,399
Speaker 1: like I've hit this pinnacle for me of success where

1062
00:49:22,440 --> 00:49:25,320
Speaker 1: I can let go a little bit of those things

1063
00:49:25,360 --> 00:49:27,000
Speaker 1: that were you know, maybe I was a little bit

1064
00:49:27,000 --> 00:49:28,839
Speaker 1: beholden too for a little too long.

1065
00:49:29,160 --> 00:49:32,440
Speaker 2: For so many this idea of like implementing boundaries can

1066
00:49:32,480 --> 00:49:35,320
Speaker 2: be really really difficult. I mean, you even talked so

1067
00:49:35,680 --> 00:49:38,960
Speaker 2: excitedly about like your grind period, and yes, that can

1068
00:49:39,000 --> 00:49:43,520
Speaker 2: be so critical and influential to everything that you want

1069
00:49:43,600 --> 00:49:47,239
Speaker 2: on the line. But if your grind period ultimately gets

1070
00:49:47,320 --> 00:49:49,960
Speaker 2: you to a place where you're incapable of executing, and

1071
00:49:50,040 --> 00:49:55,400
Speaker 2: that becomes problematic. So totally, these boundaries, like it's something

1072
00:49:55,400 --> 00:49:57,160
Speaker 2: that I think a lot of people really struggle with.

1073
00:49:58,080 --> 00:50:01,120
Speaker 1: Yeah, I think I was also very good and knowing

1074
00:50:01,160 --> 00:50:04,080
Speaker 1: my boundaries, Like I was pretty good at knowing when

1075
00:50:04,120 --> 00:50:08,000
Speaker 1: to pull back on certain things when and again it

1076
00:50:08,040 --> 00:50:08,720
Speaker 1: was all learning.

1077
00:50:08,760 --> 00:50:09,960
Speaker 3: It was like very bad.

1078
00:50:09,800 --> 00:50:11,160
Speaker 1: At the beginning, and then I think I got better

1079
00:50:11,200 --> 00:50:13,640
Speaker 1: at it over time. But I think it is hard

1080
00:50:13,640 --> 00:50:15,600
Speaker 1: to put up boundaries, Like you want to say yes

1081
00:50:15,640 --> 00:50:18,160
Speaker 1: to every opportunity, you want to be involved in all

1082
00:50:18,160 --> 00:50:20,080
Speaker 1: the like fun meetings, you want to do all the things,

1083
00:50:20,120 --> 00:50:21,960
Speaker 1: but then eventually you have to learn to like let

1084
00:50:21,960 --> 00:50:24,719
Speaker 1: go of those things. But I think all of these

1085
00:50:24,760 --> 00:50:25,680
Speaker 1: things come with time.

1086
00:50:25,760 --> 00:50:26,279
Speaker 3: You become a.

1087
00:50:26,239 --> 00:50:28,640
Speaker 1: Better business woman over time, you become better at putting

1088
00:50:28,680 --> 00:50:29,200
Speaker 1: up boundaries.

1089
00:50:29,239 --> 00:50:33,080
Speaker 3: Over time, You get better over time and experience. Time

1090
00:50:33,280 --> 00:50:34,160
Speaker 3: and experience.

1091
00:50:34,560 --> 00:50:38,960
Speaker 2: Talk to me a little bit about getting comfortable being

1092
00:50:39,000 --> 00:50:41,319
Speaker 2: the person that's kind of at the front of the room.

1093
00:50:41,400 --> 00:50:43,680
Speaker 2: I think that that's something that a lot of people

1094
00:50:43,719 --> 00:50:46,279
Speaker 2: would like to step in on, or step into their

1095
00:50:46,360 --> 00:50:49,239
Speaker 2: power and being the person that's running a team or

1096
00:50:49,280 --> 00:50:51,200
Speaker 2: I mean even speaking in front of large audiences.

1097
00:50:51,200 --> 00:50:53,160
Speaker 4: But that can be really mega intimidating.

1098
00:50:53,400 --> 00:50:55,680
Speaker 2: So for you, was there like any one moment that

1099
00:50:55,719 --> 00:50:58,400
Speaker 2: you felt like you really stepped into this position of

1100
00:50:58,440 --> 00:51:01,920
Speaker 2: being okay with being, you know, this front woman of sorts.

1101
00:51:02,200 --> 00:51:05,040
Speaker 1: I think I don't know if I was always comfortable

1102
00:51:05,080 --> 00:51:09,520
Speaker 1: with it. I specifically remember like our VP and this

1103
00:51:09,680 --> 00:51:13,920
Speaker 1: was like maybe twenty eighteen because I was running around

1104
00:51:13,920 --> 00:51:16,600
Speaker 1: in sneakers setting everything up for creating cultivate events, like

1105
00:51:16,760 --> 00:51:20,759
Speaker 1: you know, and she she was like, I think you

1106
00:51:20,800 --> 00:51:25,040
Speaker 1: need to like shower like before. Like she was like,

1107
00:51:25,080 --> 00:51:27,360
Speaker 1: you need to like get hair and makeup for these events.

1108
00:51:27,360 --> 00:51:30,040
Speaker 1: And I was like what, Like I was like in it,

1109
00:51:30,120 --> 00:51:31,560
Speaker 1: you know. And I feel like that was like a

1110
00:51:31,600 --> 00:51:33,719
Speaker 1: really big moment for me to be like, oh, right,

1111
00:51:33,840 --> 00:51:37,600
Speaker 1: like I'm the face of this brand, and I stepped

1112
00:51:37,600 --> 00:51:38,480
Speaker 1: into it a little bit there.

1113
00:51:38,520 --> 00:51:42,960
Speaker 3: I was always confident in understanding my audience, understanding business,

1114
00:51:43,000 --> 00:51:43,879
Speaker 3: understanding all those things.

1115
00:51:44,120 --> 00:51:46,360
Speaker 1: Being the face of your brand is a little bit

1116
00:51:46,400 --> 00:51:49,799
Speaker 1: of a different beast, and I think now there's a

1117
00:51:49,800 --> 00:51:52,120
Speaker 1: lot of pressure on female founders to also be the

1118
00:51:52,160 --> 00:51:55,279
Speaker 1: face of their companies, which I don't think is necessarily need.

1119
00:51:55,440 --> 00:51:56,640
Speaker 3: You don't have to do both.

1120
00:51:56,880 --> 00:51:59,120
Speaker 1: But I think for me, I was always really confident

1121
00:51:59,120 --> 00:52:02,000
Speaker 1: and comfortable, you know, because I always like I knew

1122
00:52:02,000 --> 00:52:03,920
Speaker 1: my shit, I knew what I was doing, and I

1123
00:52:03,960 --> 00:52:06,359
Speaker 1: think like that was something that I learned early on

1124
00:52:06,400 --> 00:52:09,720
Speaker 1: in my career because going into these rooms in early

1125
00:52:09,760 --> 00:52:12,440
Speaker 1: social media days where I was talking about Twitter and

1126
00:52:12,480 --> 00:52:16,279
Speaker 1: Facebook and engagement and user generated content, and like all

1127
00:52:16,320 --> 00:52:18,960
Speaker 1: these old white guys are like, what is she talking about?

1128
00:52:19,520 --> 00:52:21,759
Speaker 1: I knew, I knew more than them because I was

1129
00:52:21,800 --> 00:52:24,600
Speaker 1: the consumer they were trying to hit. So I think

1130
00:52:24,640 --> 00:52:27,520
Speaker 1: for me, I developed my confidence early in my twenties

1131
00:52:27,800 --> 00:52:31,799
Speaker 1: just by being a part of my generation and understanding

1132
00:52:31,840 --> 00:52:33,480
Speaker 1: like marketing early on.

1133
00:52:33,680 --> 00:52:34,840
Speaker 4: It's the confidence for me.

1134
00:52:34,960 --> 00:52:38,400
Speaker 2: And honestly, it's being honest about what you actually know

1135
00:52:38,600 --> 00:52:41,439
Speaker 2: versus what you don't and being open to ask when

1136
00:52:41,440 --> 00:52:43,600
Speaker 2: you want to learn exactly.

1137
00:52:43,719 --> 00:52:44,200
Speaker 3: I agree.

1138
00:52:44,440 --> 00:52:48,560
Speaker 2: Yeah, I mean talking about getting comfortable talking about confidence.

1139
00:52:48,840 --> 00:52:50,879
Speaker 4: Where we talked about at the top of.

1140
00:52:50,800 --> 00:52:55,960
Speaker 2: This podcast about new money ventures, your new venture capital firm. Obviously,

1141
00:52:56,040 --> 00:52:58,680
Speaker 2: that means that you're also comfortable talking about money, which

1142
00:52:58,719 --> 00:53:02,080
Speaker 2: is something that a lot of people aren't comfortable talking about.

1143
00:53:02,440 --> 00:53:05,280
Speaker 2: And hand in hand with that, in hand with starting

1144
00:53:05,280 --> 00:53:09,799
Speaker 2: new companies, trying new things, experimenting comes of course some

1145
00:53:10,000 --> 00:53:13,279
Speaker 2: devastating losses at times. Let's have a little bit of

1146
00:53:13,280 --> 00:53:16,400
Speaker 2: a conversation about that, right because I feel as though

1147
00:53:16,520 --> 00:53:20,200
Speaker 2: it's like, how can we get better about opening up

1148
00:53:20,239 --> 00:53:23,840
Speaker 2: about the less than glamorous moments the things that aren't

1149
00:53:23,920 --> 00:53:27,239
Speaker 2: always posted all about all over Instagram.

1150
00:53:27,800 --> 00:53:28,600
Speaker 3: Yeah, of course.

1151
00:53:28,680 --> 00:53:32,440
Speaker 1: I mean I think, like as I said earlier, failure

1152
00:53:32,520 --> 00:53:34,200
Speaker 1: is just data points that you're gonna win some, you're

1153
00:53:34,200 --> 00:53:35,040
Speaker 1: gonna lose some, You're.

1154
00:53:34,880 --> 00:53:36,600
Speaker 3: Gonna make a lot of money maybe and lose a

1155
00:53:36,640 --> 00:53:38,920
Speaker 3: lot of money in the process. And I think that's okay.

1156
00:53:39,000 --> 00:53:41,160
Speaker 3: I think that's that's why losses are there.

1157
00:53:41,280 --> 00:53:44,600
Speaker 1: That's why you know, you learn by what you're doing

1158
00:53:44,640 --> 00:53:45,920
Speaker 1: and taking big swings.

1159
00:53:45,960 --> 00:53:47,200
Speaker 3: I think that's really important.

1160
00:53:47,600 --> 00:53:49,600
Speaker 1: I think at the end of the day, talking about

1161
00:53:49,640 --> 00:53:53,720
Speaker 1: money is so crucial, especially for women in business. Understanding

1162
00:53:53,880 --> 00:53:56,319
Speaker 1: what to charge, how to charge, how to invest, what

1163
00:53:56,400 --> 00:53:59,360
Speaker 1: to invest, how much to invest, who helps you invest,

1164
00:53:59,640 --> 00:54:01,840
Speaker 1: all the things are so important because it just helps

1165
00:54:01,880 --> 00:54:04,520
Speaker 1: further the education for women longer term. To then flip

1166
00:54:04,520 --> 00:54:07,200
Speaker 1: the script on what generational wealth.

1167
00:54:06,960 --> 00:54:07,680
Speaker 3: Actually looks like.

1168
00:54:08,360 --> 00:54:11,640
Speaker 2: Yeah, the idea of like what to charge, who to charge,

1169
00:54:11,719 --> 00:54:14,720
Speaker 2: I feel like is the like never ending click baby

1170
00:54:14,840 --> 00:54:17,320
Speaker 2: thing that we're seeing on TikTok right now.

1171
00:54:17,800 --> 00:54:18,879
Speaker 4: I've only been like.

1172
00:54:18,880 --> 00:54:21,800
Speaker 2: Immersed in TikTok for a month or two, but since

1173
00:54:21,840 --> 00:54:23,959
Speaker 2: getting involved, are you the same?

1174
00:54:24,800 --> 00:54:28,040
Speaker 3: TikTok is insane? But everyone's talking about money on TikTok.

1175
00:54:28,160 --> 00:54:29,280
Speaker 3: But it's crazy.

1176
00:54:29,520 --> 00:54:32,600
Speaker 2: Yeah, it's really crazy, and I'm sure that a lot

1177
00:54:32,640 --> 00:54:35,560
Speaker 2: of people seek out some of the resources perhaps that

1178
00:54:35,600 --> 00:54:38,080
Speaker 2: creat and Cultivate was making when it comes to figuring

1179
00:54:38,120 --> 00:54:40,359
Speaker 2: out how much they should be charging for different types

1180
00:54:40,360 --> 00:54:41,359
Speaker 2: of brand partnerships.

1181
00:54:41,719 --> 00:54:42,520
Speaker 3: Oh, definitely.

1182
00:54:42,560 --> 00:54:44,040
Speaker 1: But I also think there's a little bit of a

1183
00:54:44,040 --> 00:54:47,400
Speaker 1: credibility crisis happening where there's a lot of information on

1184
00:54:48,000 --> 00:54:49,760
Speaker 1: how to make money, what to charge, what to negotiate,

1185
00:54:49,800 --> 00:54:50,440
Speaker 1: but like, who.

1186
00:54:50,239 --> 00:54:50,920
Speaker 3: Are these people?

1187
00:54:51,000 --> 00:54:51,320
Speaker 4: Who?

1188
00:54:51,600 --> 00:54:53,040
Speaker 3: What credibility do you have?

1189
00:54:53,160 --> 00:54:56,000
Speaker 1: So I think that expertise which Creton Cultivate really provides

1190
00:54:56,080 --> 00:54:57,759
Speaker 1: is going to be even more valuable over the next

1191
00:54:57,800 --> 00:54:58,400
Speaker 1: couple of years.

1192
00:54:58,600 --> 00:55:02,600
Speaker 2: When you think about some of the best lessons that

1193
00:55:02,680 --> 00:55:06,520
Speaker 2: you've learned in establishing these companies, what would you say

1194
00:55:06,840 --> 00:55:10,480
Speaker 2: are perhaps two of the biggest takeaways that you offer

1195
00:55:10,640 --> 00:55:14,680
Speaker 2: to new entrepreneurs aside from just start.

1196
00:55:15,800 --> 00:55:18,239
Speaker 1: Yeah, I mean I would say first and foremost is

1197
00:55:18,280 --> 00:55:21,520
Speaker 1: like cash is king, like focus on profitability, focus on

1198
00:55:21,520 --> 00:55:26,040
Speaker 1: building a real business. And also I would say listen

1199
00:55:26,080 --> 00:55:29,920
Speaker 1: to your community feedback is a gift. Getting that information

1200
00:55:30,160 --> 00:55:33,000
Speaker 1: early on is so important to help build your business,

1201
00:55:33,719 --> 00:55:36,920
Speaker 1: and continuing that information over time. I mean, we got

1202
00:55:37,000 --> 00:55:39,480
Speaker 1: so much incredible feedback from our audience at Create and

1203
00:55:39,480 --> 00:55:41,200
Speaker 1: Culture that shaped and shifted.

1204
00:55:40,840 --> 00:55:41,840
Speaker 3: How we built a company.

1205
00:55:42,320 --> 00:55:44,000
Speaker 1: Because those are the people that are going to be

1206
00:55:44,040 --> 00:55:46,319
Speaker 1: buying your tickets, your products, whatever it is, and if

1207
00:55:46,360 --> 00:55:49,440
Speaker 1: they have information that's going to help build your business,

1208
00:55:49,440 --> 00:55:50,239
Speaker 1: take advantage of that.

1209
00:55:51,520 --> 00:55:55,440
Speaker 2: How do you not take some of the negative feedback personally?

1210
00:55:55,880 --> 00:55:59,319
Speaker 3: You don't? You take it very personally. I have all

1211
00:55:59,360 --> 00:56:02,239
Speaker 3: every complain for see. See I was like, ah, like.

1212
00:56:02,239 --> 00:56:04,560
Speaker 1: There are people who were like I did not get

1213
00:56:04,719 --> 00:56:07,080
Speaker 1: this one product in my gift bag, and like, meanwhile,

1214
00:56:07,080 --> 00:56:08,520
Speaker 1: it's like our team stuff in the gift bag, and

1215
00:56:08,520 --> 00:56:11,280
Speaker 1: I would like mail overnight mail, buy the product myself

1216
00:56:11,280 --> 00:56:12,680
Speaker 1: and just overnight mail it to them, because I was like,

1217
00:56:12,680 --> 00:56:13,960
Speaker 1: I just want them to be so happy.

1218
00:56:15,040 --> 00:56:16,960
Speaker 3: But at the same time, you also have to under

1219
00:56:17,440 --> 00:56:18,080
Speaker 3: give contexts.

1220
00:56:18,080 --> 00:56:19,840
Speaker 1: There's people who are always going to be unhappy or

1221
00:56:19,880 --> 00:56:22,560
Speaker 1: complain about things, you know, whatever it is. But then

1222
00:56:22,600 --> 00:56:24,560
Speaker 1: there's people who are actually providing real insight. And I

1223
00:56:24,560 --> 00:56:26,239
Speaker 1: think you just have to know the difference between the two.

1224
00:56:27,480 --> 00:56:30,880
Speaker 4: What are you excited about right now?

1225
00:56:32,360 --> 00:56:35,239
Speaker 1: I have to say new money ventures, Like I'm so

1226
00:56:35,440 --> 00:56:38,719
Speaker 1: excited to be on the other side, listening to these

1227
00:56:38,719 --> 00:56:42,000
Speaker 1: incredible women picture businesses, hear about their stories and what

1228
00:56:42,040 --> 00:56:44,239
Speaker 1: they want to build. It's really reassuring that the next

1229
00:56:44,280 --> 00:56:48,000
Speaker 1: generation of female entrepreneurs are really doing amazing work and

1230
00:56:48,000 --> 00:56:49,120
Speaker 1: building relieful.

1231
00:56:48,760 --> 00:56:53,279
Speaker 2: Companies, new money ventures already investing in some really interesting companies.

1232
00:56:53,400 --> 00:56:57,520
Speaker 2: Anything in particular that really ignites your fire right now, I'm.

1233
00:56:57,400 --> 00:56:59,240
Speaker 3: Like obsessed with all of our portfolio companies.

1234
00:56:59,280 --> 00:57:01,920
Speaker 1: I would say one that I'm really excited about is

1235
00:57:01,960 --> 00:57:04,200
Speaker 1: called Frame Frame Fitness.

1236
00:57:04,280 --> 00:57:05,000
Speaker 4: I've heard about this.

1237
00:57:05,080 --> 00:57:08,920
Speaker 1: Yes, it's a digitally connected pilates reformer. I'm obsessed with

1238
00:57:09,000 --> 00:57:11,120
Speaker 1: reformer pilates. I feel like it's the only thing that

1239
00:57:11,160 --> 00:57:16,600
Speaker 1: actually changed my body. And it's essentially storable. So even

1240
00:57:16,600 --> 00:57:18,120
Speaker 1: if you live in an apartment, I can go in your closet,

1241
00:57:18,160 --> 00:57:20,640
Speaker 1: under your bed and has some of the best instructors

1242
00:57:20,640 --> 00:57:23,040
Speaker 1: in the world. And so that to me, I'm I'm

1243
00:57:23,120 --> 00:57:25,400
Speaker 1: genuinely excited about because I'll be a customer of that

1244
00:57:25,520 --> 00:57:25,960
Speaker 1: for sure.

1245
00:57:26,120 --> 00:57:27,720
Speaker 4: I need to I need to get on one of

1246
00:57:27,720 --> 00:57:28,480
Speaker 4: those asaps.

1247
00:57:28,600 --> 00:57:30,160
Speaker 3: Yes, they're amazing. They're amazing.

1248
00:57:30,200 --> 00:57:33,040
Speaker 2: Someone comes to your Instagram page, they see someone with

1249
00:57:33,120 --> 00:57:36,480
Speaker 2: over one hundred thousand followers, all of your beautiful accolades.

1250
00:57:36,520 --> 00:57:40,560
Speaker 4: A motivated female, serial female entrepreneur.

1251
00:57:40,640 --> 00:57:42,680
Speaker 2: When you look in the mirror, what is it that

1252
00:57:42,720 --> 00:57:43,760
Speaker 2: you see looking back at you?

1253
00:57:44,880 --> 00:57:48,640
Speaker 1: I mean, I would say someone who who's achieved their goals.

1254
00:57:48,720 --> 00:57:52,440
Speaker 1: Like I think I was really bad at stopping and

1255
00:57:52,480 --> 00:57:55,160
Speaker 1: being like, wow, this is like amazing that we've done this.

1256
00:57:55,200 --> 00:57:56,200
Speaker 1: I definitely wasn't that person.

1257
00:57:56,240 --> 00:57:58,880
Speaker 3: I was like, go, go go, and every like big

1258
00:57:58,920 --> 00:58:00,240
Speaker 3: milestone just passed by. Ye.

1259
00:58:00,520 --> 00:58:02,000
Speaker 1: But I think I was like, I feel like I'm

1260
00:58:02,000 --> 00:58:03,280
Speaker 1: finally at a place in my life where I can

1261
00:58:03,360 --> 00:58:05,840
Speaker 1: reflect on my success and really enjoy it.

1262
00:58:06,920 --> 00:58:07,480
Speaker 3: We love that.

1263
00:58:07,720 --> 00:58:09,360
Speaker 4: We love that, all right, Jacqueline.

1264
00:58:09,400 --> 00:58:13,520
Speaker 2: Final question here right now, you have an opportunity to

1265
00:58:13,640 --> 00:58:16,120
Speaker 2: give yourself a piece of advice.

1266
00:58:16,400 --> 00:58:17,960
Speaker 4: Looking back at.

1267
00:58:17,680 --> 00:58:21,920
Speaker 2: The hurdle moment, which was March twenty twenty, operating a

1268
00:58:22,040 --> 00:58:24,880
Speaker 2: business that was coming off of its biggest Q one

1269
00:58:24,960 --> 00:58:29,800
Speaker 2: ever and finding out you had to table everything, what

1270
00:58:30,120 --> 00:58:32,520
Speaker 2: is it that you tell yourself with the intel that

1271
00:58:32,560 --> 00:58:34,720
Speaker 2: you have now, I would.

1272
00:58:34,480 --> 00:58:35,400
Speaker 3: Just say, keep going.

1273
00:58:36,440 --> 00:58:39,040
Speaker 1: I think it's like push through it because at the

1274
00:58:39,160 --> 00:58:42,120
Speaker 1: end of the day, I think it was the unknown

1275
00:58:42,200 --> 00:58:46,240
Speaker 1: for everyone and I think if someone would have I

1276
00:58:46,240 --> 00:58:48,800
Speaker 1: would so easily be like, let's just shut it all down.

1277
00:58:48,720 --> 00:58:50,080
Speaker 3: Like I was in such a place like that. But

1278
00:58:50,120 --> 00:58:52,440
Speaker 3: I think just like, keep going, keep moving, keep.

1279
00:58:52,240 --> 00:58:57,840
Speaker 2: Innovating, keep going, keep moving, keep innovating. Jacqueline Johnson, is

1280
00:58:57,880 --> 00:58:59,840
Speaker 2: so much fun having you on the show today. How

1281
00:59:00,560 --> 00:59:02,520
Speaker 2: the hurdlers keep up with you? How do they follow

1282
00:59:02,520 --> 00:59:04,840
Speaker 2: along with you? Give us all of your details?

1283
00:59:04,960 --> 00:59:08,760
Speaker 3: Yeah, so mostly on Instagram. I'm at Jacquelin R. Johnson.

1284
00:59:09,000 --> 00:59:11,840
Speaker 1: There's at New Mini Ventures co at Create Cultivate, and

1285
00:59:11,840 --> 00:59:14,240
Speaker 1: at work party.

1286
00:59:13,640 --> 00:59:16,000
Speaker 2: At work party, I'm over at Emily a Body and

1287
00:59:16,080 --> 00:59:18,880
Speaker 2: at Hurdle Podcast another Hurdle Conquered.

1288
00:59:19,280 --> 00:59:20,320
Speaker 4: Catch you guys next time.