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Don't wait 0:00:30.080 --> 0:00:33.519 any longer, speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.160 to Indeed dot com slash pod Katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:00:59.160 --> 0:01:02.680 All right, guys, welcome back another edition E y L. 0:01:03.000 --> 0:01:06.640 This is the Legend series. Always like these type of 0:01:06.680 --> 0:01:09.440 episodes when we interview O g's in the game, whether 0:01:09.440 --> 0:01:13.920 it's Chris Gotti, whether it's Kenny Burns, whether it's Jason Jeter, 0:01:15.040 --> 0:01:17.640 They're always good stories and just a ton of gems 0:01:17.640 --> 0:01:19.959 and information. So this is right along the lines of that. 0:01:20.400 --> 0:01:23.920 Sean Press, a legend in his own right, started as 0:01:24.200 --> 0:01:26.800 an intern in the music business for for Diddy and 0:01:26.840 --> 0:01:29.280 then became his role manager, then became the vice president 0:01:29.280 --> 0:01:33.600 of bad Boy. Then he actually created a company called 0:01:33.600 --> 0:01:37.959 Power Moves, Inc. Which is a major marketing firm New 0:01:38.040 --> 0:01:40.960 York dj icon, which led to him actually creating what 0:01:41.000 --> 0:01:44.320 they call the Grammys for DJ's the Global Spin Awards. 0:01:44.440 --> 0:01:47.400 It's a big deal, and a variety of other things. 0:01:47.400 --> 0:01:50.400 So we forgot So what's that South Bronx. 0:01:51.480 --> 0:01:56.559 We can't forget that? Shout out to the South Bronx, 0:01:56.680 --> 0:01:57.520 South South. 0:01:57.600 --> 0:01:59.920 The Homer hip hop, That's right. 0:02:00.160 --> 0:02:02.400 So yeah, this is gonna be a you know, entertaining 0:02:02.440 --> 0:02:05.920 conversation and educational conversation, light in conversation. I'm looking forward 0:02:05.960 --> 0:02:08.600 to it. So, first and foremost, thank you for joining us. 0:02:08.600 --> 0:02:09.200 Appreciate it. 0:02:09.720 --> 0:02:13.160 First and foremost, thank y'all for having me. Like, why 0:02:13.320 --> 0:02:20.079 am like this is? Can I take over notice? This 0:02:20.200 --> 0:02:25.440 is to become a freaking destination, Like like I got 0:02:25.440 --> 0:02:29.079 the call, I'm like making sure that my head's cut, 0:02:29.760 --> 0:02:32.320 what I'm gonna wear to day? Am I smelling right 0:02:32.560 --> 0:02:36.079 like this this thing that y'all have created, just no, 0:02:36.560 --> 0:02:39.799 it is really impacted. And now it's one of them 0:02:39.840 --> 0:02:43.399 things like you feel like you arrived if you get 0:02:43.400 --> 0:02:44.040 the call to be. 0:02:45.560 --> 0:02:48.000 So thank y'all for having me. Yeah, I appreciate it. 0:02:48.080 --> 0:02:49.919 So it's crazy that you said that because when we 0:02:50.320 --> 0:02:52.720 initially started and I kind of met it to you earlier. 0:02:53.240 --> 0:02:57.000 One of our first episodes, like episode nineteen Derrek Ferguson, Dude, 0:02:57.000 --> 0:02:58.839 I went to church Region who obviously was that bad 0:02:58.880 --> 0:03:01.320 boy to us a lot of things on the episode 0:03:01.360 --> 0:03:02.880 was an amazing episode, but he was like, you know, 0:03:02.880 --> 0:03:04.200 I'm gonna help y'all get some people. 0:03:04.560 --> 0:03:06.960 He's like, you know, you need to start with showan press. 0:03:07.400 --> 0:03:09.280 I'm like, all right, Derek, let's set it up. Shout 0:03:09.280 --> 0:03:12.359 out to d that was a year and a half ago. 0:03:12.960 --> 0:03:15.000 I'm happy that. I mean, it's finally come to fruition. 0:03:15.240 --> 0:03:18.760 Don't be late than never as a fact, So let's 0:03:18.840 --> 0:03:20.400 let's let's jump into it, all right. 0:03:21.000 --> 0:03:21.360 Music. 0:03:21.480 --> 0:03:23.640 You know, if anybody watches Eyo, you know that me 0:03:23.680 --> 0:03:26.160 and troya hip hop babies. We grew up on music, 0:03:26.200 --> 0:03:28.080 so we always like to have these conversations, and to me, 0:03:28.120 --> 0:03:31.320 it's always interested to hit the backstory. So you started 0:03:31.360 --> 0:03:34.160 as an intern for bad Boy and works your way 0:03:34.240 --> 0:03:37.320 up to the vice president. At the time when bad Boy, 0:03:37.720 --> 0:03:39.920 like when we interview styles, he said like bad Boy 0:03:40.040 --> 0:03:42.320 was like the Chicago Bulls, ninety six Chicago Bulls. So 0:03:42.440 --> 0:03:45.000 if anybody that's young, they might not realize how strong 0:03:45.160 --> 0:03:48.520 the bad Boy was, but that was like probably the 0:03:48.600 --> 0:03:52.760 strongest movement ever in hip hop history during that timeframe. 0:03:52.880 --> 0:03:55.560 So how did how how did your journey go from 0:03:55.680 --> 0:03:58.840 being an intern to being, you know, one of the 0:03:58.880 --> 0:04:00.320 top people in the chain of come in. 0:04:01.120 --> 0:04:04.240 You know, I gotta go back a little further if 0:04:04.280 --> 0:04:10.640 you don't mind. I took five internships, you know. Bad 0:04:10.640 --> 0:04:15.520 Boy was my fifth, and I was trying my best, 0:04:15.520 --> 0:04:17.800 my hardest. I was doing everything I knew how to 0:04:17.880 --> 0:04:22.120 do to get into the music industry, and year over year, 0:04:22.240 --> 0:04:26.200 and this is before labor laws, Like you could work 0:04:26.240 --> 0:04:28.400 for free back then, and the labels didn't have to 0:04:28.400 --> 0:04:28.960 pay you nothing. 0:04:29.000 --> 0:04:30.719 They didn't have to give you coffee, they didn't have 0:04:30.720 --> 0:04:32.440 to give you lunch money. You ain't have to be 0:04:32.520 --> 0:04:33.599 in school and get credit. 0:04:34.360 --> 0:04:36.640 So I was trying my best to get in the 0:04:36.680 --> 0:04:40.960 game for years, and I would do a year at 0:04:41.080 --> 0:04:45.159 Arista and be like, can I get a job, Like, 0:04:45.240 --> 0:04:46.040 we're not hiring. 0:04:46.360 --> 0:04:49.560 I just gave you a year free labor. You know. 0:04:49.720 --> 0:04:53.159 I went to Atlantic, I went to every label I 0:04:53.200 --> 0:04:55.280 can get to, and when I got to Bad Boy, 0:04:55.279 --> 0:04:56.760 and the reason I want to go back, and I 0:04:56.800 --> 0:05:01.679 think it's necessary because I didn't just up the chain, 0:05:02.160 --> 0:05:04.680 you know, from by the time I got to Bad Boy, 0:05:05.080 --> 0:05:09.240 I was an uncaged savage, like they had kept me 0:05:09.279 --> 0:05:12.159 in a cage for six years trying to get in 0:05:12.200 --> 0:05:14.320 this game. So by the time I got the bad Boy, 0:05:15.560 --> 0:05:20.839 what I thought was, you know, the world working against 0:05:20.839 --> 0:05:22.680 me because I couldn't get a job to save my 0:05:22.760 --> 0:05:25.520 life in the music industry. It actually turned out to 0:05:25.600 --> 0:05:28.680 be the biggest blessing in my life because I came 0:05:28.720 --> 0:05:32.840 in as an intern, but I was so experienced from 0:05:32.960 --> 0:05:35.960 all of them years of working and not getting paid, 0:05:35.960 --> 0:05:38.400 and I was so hungry. I came in with a 0:05:38.400 --> 0:05:42.080 different kind of aggression and all the other interns it 0:05:42.200 --> 0:05:47.159 was like word like serious, and that's the way I 0:05:47.200 --> 0:05:50.160 felt about everybody in that label. Like I would look 0:05:50.160 --> 0:05:53.400 at the coordinators, the directors, you know, I was looking 0:05:53.400 --> 0:05:56.160 at it, and I was like, yo, y'all are I mean, 0:05:56.200 --> 0:05:58.640 I'm happy to be here, but y'all work ethic? 0:05:59.200 --> 0:06:02.200 How old were you in when I started in terning 0:06:02.240 --> 0:06:03.400 where I get the bad bad Boy? 0:06:03.400 --> 0:06:05.480 When you get the Bad Boy about twenty three? 0:06:05.760 --> 0:06:08.320 So what's the time frame in bad Boy? We are 0:06:08.400 --> 0:06:10.359 we right before ready to die? Or we in the 0:06:10.360 --> 0:06:10.960 mix already? 0:06:11.640 --> 0:06:16.080 We are right after ready to die drop like right after. 0:06:16.200 --> 0:06:18.360 N That's so let me ask you this perfect time 0:06:18.520 --> 0:06:21.760 twenty three? How old was Puff twenty one? Twenty two? 0:06:21.839 --> 0:06:23.680 No, no, no, no, Puff's older than me. Puff got 0:06:23.760 --> 0:06:26.520 me for about two years to like twenty five. How 0:06:26.640 --> 0:06:26.960 was that? 0:06:27.160 --> 0:06:28.840 How was that to be a twenty three year old 0:06:28.920 --> 0:06:30.680 intern for a twenty five year old ceo? 0:06:30.800 --> 0:06:30.880 Like? 0:06:31.760 --> 0:06:34.720 How was that experience? Because usually it doesn't work like that, 0:06:34.800 --> 0:06:38.080 usually in corporated like your bosses like sixty years old, 0:06:38.120 --> 0:06:40.559 fifty years old, twenty five year old Puff? 0:06:40.640 --> 0:06:43.560 Like that? We can only imagine. 0:06:44.279 --> 0:06:48.320 I can tell you first and foremost. Long before I 0:06:48.360 --> 0:06:50.880 got to Bad Boy, you know, I was working and 0:06:50.920 --> 0:06:53.719 trying to get in the industry. Puff was that dude 0:06:53.760 --> 0:06:56.840 in the city. Like, Let's let's be clear, Like Puff 0:06:57.040 --> 0:07:00.400 was throwing parties. He was throwing parties. Yeah, he had 0:07:00.400 --> 0:07:02.920 the red zone like Puff had all types of stuff 0:07:02.960 --> 0:07:06.000 going on. He had just come off Mary J. Blige 0:07:06.040 --> 0:07:10.280 first album. He really changed the world of R and 0:07:10.280 --> 0:07:14.760 B because before Puff, R and B looked like the 0:07:14.800 --> 0:07:19.120 OJ's and it looked like they was doing choreographed steps 0:07:19.120 --> 0:07:24.200 and spinning and all that stuff. Yeah, but he bought 0:07:24.200 --> 0:07:26.720 a whole differ, Like he put Mary Queen and hip 0:07:26.760 --> 0:07:29.520 hop soul in a baseball catch like yo to see. 0:07:29.720 --> 0:07:33.880 He had them looking like rappers. So you know, he 0:07:34.120 --> 0:07:38.840 was working for twenty five year old ceo. It was 0:07:38.880 --> 0:07:42.000 dope because you could relate to him number one. But 0:07:43.760 --> 0:07:47.400 Puff is and I love to get and y'all got 0:07:47.400 --> 0:07:50.160 a big platform, so I'm gonna do this, you know 0:07:50.760 --> 0:07:54.600 where I know he can get his flowers. Puff was different, 0:07:54.760 --> 0:07:57.880 like like I know everybody say they work hard. I 0:07:57.960 --> 0:08:00.960 know everybody screamed, yo, you gotta be up early and 0:08:01.320 --> 0:08:06.480 you know, work late. I'm a hard worker, I am aggressive, 0:08:07.840 --> 0:08:10.480 I'm a beast. But it ain't never one day in 0:08:10.520 --> 0:08:13.120 my life working next to that man that I thought 0:08:13.240 --> 0:08:16.560 I out worked him. So working for a twenty five 0:08:16.640 --> 0:08:22.440 year old CEO was aspirational. I got to look. 0:08:22.240 --> 0:08:25.120 And learn from. 0:08:24.080 --> 0:08:28.200 The best hands on so without without a doubt. Yeah, 0:08:28.200 --> 0:08:29.440 I heard I heard Puffed on Sleep. 0:08:29.480 --> 0:08:33.959 I heard that now, like I gave him his credit, 0:08:34.040 --> 0:08:38.959 but I call puff now even sleep California time. 0:08:39.080 --> 0:08:40.480 Yeah, exactly. 0:08:40.520 --> 0:08:43.880 Maybe that's what it is, so so so moving, moving, 0:08:43.960 --> 0:08:46.240 moving through the ranks and bad boy as far as 0:08:46.320 --> 0:08:49.160 on the music side and working your way up to 0:08:49.160 --> 0:08:51.520 be the vice president. What does that entail like to 0:08:51.559 --> 0:08:54.439 be a vice president of a label? What's your responsibility? 0:08:54.400 --> 0:08:56.240 Are you A and R and projects? Are you marketing? 0:08:56.320 --> 0:08:56.839 Every I was. 0:08:56.800 --> 0:09:01.000 Actually I was actually vice president promotion to be specific, 0:09:01.520 --> 0:09:05.160 and that is really you you For me, I started 0:09:05.200 --> 0:09:09.319 out intern working on the street team, work my way 0:09:09.400 --> 0:09:13.520 up from coordinator, running the national street team, running. 0:09:14.760 --> 0:09:16.120 Mix your radio, all of. 0:09:16.040 --> 0:09:18.400 That stuff, and then you start to get into real radio, 0:09:18.559 --> 0:09:24.520 so that that it's how do I say it, it's 0:09:24.640 --> 0:09:28.360 it's dope because if you're young and you're living the lifestyle, 0:09:29.480 --> 0:09:31.920 who don't want to be in the music industry? And 0:09:31.960 --> 0:09:37.520 then I had a front row seat, like I was 0:09:37.600 --> 0:09:41.959 in the hottest label at the hottest time ever in 0:09:42.000 --> 0:09:44.880 the game. So for me, you didn't have to be 0:09:44.960 --> 0:09:48.040 a rapper. You you could be, you know, the guy 0:09:48.160 --> 0:09:50.000 next to the god, next to the god, next to 0:09:50.040 --> 0:09:51.000 the rapper the streets. 0:09:51.760 --> 0:09:53.679 So I mean, I'm listening to you now, and I'm like, yo, 0:09:53.720 --> 0:09:55.920 I know I saw the title like Puff called you 0:09:55.960 --> 0:09:58.600 the ambassador of the streets, absolutely because like you was 0:09:58.840 --> 0:10:00.839 literally out there. But the streets even had some legends 0:10:00.840 --> 0:10:01.240 in it too. 0:10:01.320 --> 0:10:04.040 Oh without a debt. But see this is I would 0:10:04.040 --> 0:10:06.240 love to share this with your audience. I don't care 0:10:06.320 --> 0:10:09.240 where you get in. I didn't like I went to college. 0:10:09.559 --> 0:10:09.959 I didn't. 0:10:10.040 --> 0:10:13.760 I didn't go to college to be on nobody's street team. 0:10:14.440 --> 0:10:18.079 But that's the way I had to get in. And 0:10:18.200 --> 0:10:22.520 for me, getting in was I'll pick up the garbage. 0:10:22.559 --> 0:10:25.280 Like you want the garbage picked up, like, I'll do that. 0:10:25.360 --> 0:10:28.679 You want the taller bowls clean, I'll do that. I 0:10:28.720 --> 0:10:30.719 came to the label, they was like, yo, all we 0:10:30.800 --> 0:10:33.680 need right now, we're not hiring. I wanted to be 0:10:33.720 --> 0:10:36.000 an A and R. I didn't want to be even in promotion. 0:10:37.240 --> 0:10:39.640 They were the people on the street team and that 0:10:39.840 --> 0:10:43.680 was my way in. And I was like, yo, okay, 0:10:44.320 --> 0:10:47.120 I'm not happy about this, but I'm about to raise 0:10:47.200 --> 0:10:47.800 the ball. 0:10:47.760 --> 0:10:49.760 In a way y'all never seen before me. 0:10:49.880 --> 0:10:51.079 Let me ask you this, because there's a lot of 0:10:51.120 --> 0:10:52.800 young people might not even know what the street team 0:10:52.920 --> 0:10:56.320 is because there's no street team more. But can you 0:10:56.400 --> 0:10:59.360 just even explain, like, because to me, Bad Boy had 0:10:59.360 --> 0:11:02.080 an extremely strong street team. Rough I is something I've 0:11:02.120 --> 0:11:02.800 never seen before. 0:11:03.080 --> 0:11:07.400 No no, no, no, watch your mouth, watch your mouth. 0:11:07.600 --> 0:11:09.679 Bad Boy had these and I'm looking at the Bad 0:11:09.720 --> 0:11:13.280 Boy had the number one street team. Everybody out there 0:11:13.800 --> 0:11:16.040 ask them. Was fighting for second place. It was just 0:11:16.120 --> 0:11:17.240 was a given number. 0:11:17.320 --> 0:11:19.760 Had the banners, you had the sticks with the Bad 0:11:19.800 --> 0:11:20.920 Boy joint, you had the. 0:11:20.880 --> 0:11:24.280 Flags running out. We were the most creative, We were 0:11:24.320 --> 0:11:25.319 the most aggressive. 0:11:25.400 --> 0:11:28.200 Shout out to June Balloon, Shout out to Shannon the Butcher, 0:11:28.280 --> 0:11:30.480 Shout out to so many of the guys who you 0:11:30.520 --> 0:11:33.240 know keeping came before me and laid down the pavement 0:11:33.640 --> 0:11:35.760 that that we could really do what we did. But 0:11:36.120 --> 0:11:40.280 that Bad Boys street team, you know, that was legendary. 0:11:40.360 --> 0:11:43.000 And then when I came in and really took it 0:11:43.040 --> 0:11:46.120 over my man room like like Puff. 0:11:45.800 --> 0:11:47.559 Called me the ambassador of the streets. 0:11:47.640 --> 0:11:49.960 But I couldn't do nothing with that, with that, without 0:11:49.960 --> 0:11:53.600 that army of savages, let by my man Room and 0:11:53.640 --> 0:11:54.600 all of those guys. 0:11:54.640 --> 0:11:56.240 So now it was all right. 0:11:56.280 --> 0:11:58.760 So the street Team is a real street like a 0:11:58.800 --> 0:12:02.040 bunch of people that's putting up flyers, that's going to club, 0:12:02.080 --> 0:12:04.160 that's handing out T shirts, that's doing all of this, right, 0:12:04.280 --> 0:12:06.760 So are these people getting paid or yeah, these people 0:12:06.760 --> 0:12:09.679 are getting paid. They getting paid. So how many people 0:12:09.760 --> 0:12:10.960 was actually on the street team? 0:12:11.120 --> 0:12:14.640 Okay, so a great question. It depends. Like when I 0:12:14.679 --> 0:12:18.079 came in, I was charged with taking what we were 0:12:18.120 --> 0:12:23.880 doing in New York and replicating it nationwide. So I 0:12:23.960 --> 0:12:27.800 wanted to go and find you know, people might not 0:12:27.840 --> 0:12:30.920 know what street teams are. Street teams are the equivalent 0:12:31.000 --> 0:12:35.200 of today's influences. These are the people who other people 0:12:35.320 --> 0:12:39.280 look to for what's hot, what's next. These are the 0:12:39.280 --> 0:12:42.400 people who have their finger on the posts of what's 0:12:42.440 --> 0:12:44.600 coming up. It might not be hot today, but check 0:12:44.640 --> 0:12:46.439 it out in six months from now. You're gonna be 0:12:46.480 --> 0:12:49.120 hearing about this artist, or this is gonna be something 0:12:49.160 --> 0:12:51.600 that you're gonna want to bodies are gonna be sneakers 0:12:51.600 --> 0:12:54.280 that you want to wear. That's what the Street Team 0:12:54.480 --> 0:12:57.400 really are. So I would go down to town, market 0:12:57.440 --> 0:12:59.440 to market and we would just try to pick out 0:13:00.080 --> 0:13:03.880 some of the of the craziest street influences. So it 0:13:03.960 --> 0:13:07.480 might be that girl who got the biggest mouth, you 0:13:07.520 --> 0:13:11.000 know what I'm saying, Like in her school, everybody's looking 0:13:11.000 --> 0:13:15.839 at her for the gossip, but she has a constituency 0:13:16.160 --> 0:13:16.840 by herself. 0:13:16.920 --> 0:13:17.920 Everybody looked at her. 0:13:18.000 --> 0:13:20.680 It might be that guy who's the you know, he 0:13:20.920 --> 0:13:24.079 always got the fresh new Jayson. He's always the one 0:13:24.080 --> 0:13:25.520 who's wearing the new clothes. 0:13:25.920 --> 0:13:27.559 Yo. You need to be down with us. 0:13:27.880 --> 0:13:31.040 And we took them and took what they naturally do 0:13:31.640 --> 0:13:35.760 and just laser focused them on our mission in our records. 0:13:35.880 --> 0:13:37.960 Y'all doing that from city to city. Because now I'm looking, 0:13:38.000 --> 0:13:40.079 I'm like, Yo, damn, y'all did that with the music. 0:13:40.120 --> 0:13:41.439 But they also did that because it sounds like the 0:13:41.800 --> 0:13:42.640 boys the same thing. 0:13:44.200 --> 0:13:45.640 Next door. He told us that same story. 0:13:45.840 --> 0:13:48.480 So while the Street team is doing that, are you 0:13:48.559 --> 0:13:50.160 hands on now with the artists or you the guy 0:13:50.200 --> 0:13:52.240 that's like, Yo, this is the record you're going up 0:13:52.280 --> 0:13:52.720 to radio. 0:13:52.840 --> 0:13:53.880 You're the guy that's you. 0:13:54.240 --> 0:13:56.760 I'm the guy, but you know, and here's where I 0:13:56.800 --> 0:14:00.920 got to shout out hard Pierre. You know funny, because 0:14:00.960 --> 0:14:03.199 I told y'all I wanted to be a A and 0:14:03.360 --> 0:14:07.559 R when I got in the game. And sometimes you 0:14:08.480 --> 0:14:11.880 look for what's shiny, you look for what's hot. The 0:14:11.960 --> 0:14:14.080 A and R is one of the most coveted positions 0:14:14.240 --> 0:14:17.160 in the music industry right everybody wants to be an 0:14:17.160 --> 0:14:20.760 A and R. But the more I got deeper into 0:14:20.800 --> 0:14:23.600 the game, I learned things about myself. 0:14:24.800 --> 0:14:25.840 I don't like the studio. 0:14:26.520 --> 0:14:30.640 I don't like being in a confined space, people smoking, 0:14:30.640 --> 0:14:33.720 because the artists are always smoking and they need to 0:14:33.720 --> 0:14:36.760 get that creative juices going and music is blasting, and 0:14:36.800 --> 0:14:39.360 you hearing the same record fifty million times. For me, 0:14:39.880 --> 0:14:42.920 I was like, I know, I wish for that, but 0:14:42.960 --> 0:14:44.760 thank god I didn't get it, because I would have 0:14:44.760 --> 0:14:46.680 been the worse an R because I just didn't. 0:14:46.400 --> 0:14:47.360 Even want to be around. 0:14:47.400 --> 0:14:51.360 So I always when the records was done, I would 0:14:51.400 --> 0:14:54.520 go to the studio, but I wanted to hear it 0:14:54.640 --> 0:14:58.000 like a fan. Give me this when it's a finished product. 0:14:58.280 --> 0:15:00.880 Let me drive up up and down the West Side 0:15:00.920 --> 0:15:05.400 Highway on my way back and forth and listen. 0:15:05.240 --> 0:15:06.360 To this like I'm a fan. 0:15:06.480 --> 0:15:08.920 And then yes, I would come into the office and 0:15:08.960 --> 0:15:11.560 be like, this is all record, this is the one 0:15:11.920 --> 0:15:14.160 trust me when I tell you, and I'm the kind 0:15:14.200 --> 0:15:16.960 of person you know, I put my nuts on the line, 0:15:17.040 --> 0:15:20.360 like like if I say this is it, consider it broke? 0:15:20.720 --> 0:15:22.520 Like like hold me account? 0:15:22.960 --> 0:15:24.760 How many you must have heard a bunch of them? 0:15:24.880 --> 0:15:26.560 Like that's the one like every weekend. 0:15:28.000 --> 0:15:30.240 Again, shout the hall, shout the puff. They made my 0:15:30.360 --> 0:15:32.520 job easy me. 0:15:32.720 --> 0:15:34.600 I got a couple of questions. So the first question 0:15:34.720 --> 0:15:38.800 is for radio, right, because I watched the Breakfast Club 0:15:38.840 --> 0:15:40.320 interview and you were saying that you went to radio 0:15:40.360 --> 0:15:43.280 with Black Rob. I think that's when your first met Charlomagne. 0:15:43.560 --> 0:15:48.520 So like, what's the process to break somebody's record on radio? 0:15:49.080 --> 0:15:52.400 Like how do you how does because you always hear 0:15:52.520 --> 0:15:54.960 like you know, they pushing it to the DJs and 0:15:56.000 --> 0:15:58.680 you got to talk to the director of program directors 0:15:58.680 --> 0:16:01.680 and all that, Like what's the process for that? 0:16:01.680 --> 0:16:05.600 That's a great question. You know, it is a little 0:16:05.640 --> 0:16:11.960 different now, but it's somewhat the same. Nobody today wants 0:16:12.000 --> 0:16:14.520 to put in the work, and everybody wanted to be 0:16:14.560 --> 0:16:17.640 in the music industry. Everybody want to blow, but nobody 0:16:17.720 --> 0:16:18.880 want to put in the work. 0:16:18.880 --> 0:16:19.960 And here's what I mean by that. 0:16:21.400 --> 0:16:24.760 Back when we was coming up, I look around, and 0:16:25.080 --> 0:16:25.960 I applored y'all. 0:16:26.040 --> 0:16:28.760 Y'all got Life after Death on one side. 0:16:28.840 --> 0:16:31.920 You got the blueprint on the other sides. But you 0:16:31.960 --> 0:16:34.560 got it as wax. So we get it, y'all. Y'all know, 0:16:34.680 --> 0:16:38.000 y'all hip hop, right. It used to cost a lot 0:16:38.040 --> 0:16:42.520 of money to put records on wax and if you 0:16:42.760 --> 0:16:46.360 was willing to invest your money in studio, real studio, 0:16:46.480 --> 0:16:48.680 Like now it's cheap. You can do it from home. 0:16:48.720 --> 0:16:51.760 You can go in your bathroom and make a hit record. 0:16:52.480 --> 0:16:56.520 You don't have the same value as if you spent 0:16:56.800 --> 0:16:59.280 real money. Like back in those days you had to 0:16:59.280 --> 0:17:01.320 go to the studio. You was getting two hours. It 0:17:01.480 --> 0:17:03.720 was no sitting around chilling. I gotta go in there 0:17:03.760 --> 0:17:06.359 and I gotta knock this out. So when you came 0:17:06.480 --> 0:17:08.320 out of it and you finally had your wax or 0:17:08.359 --> 0:17:11.439 you finally had your CD or whatever, you had to 0:17:11.520 --> 0:17:14.080 hit the ground and you had to really work the streets, 0:17:14.119 --> 0:17:16.760 work the streets. And that's the part, like go club 0:17:16.800 --> 0:17:20.240 the club, DJ to DJ sit and a DJ's in 0:17:20.280 --> 0:17:23.600 a booth and you're begging them and you're pleading with him, 0:17:23.680 --> 0:17:27.160 like look, please play my record, and they're like yeah, yeah, yeah, next, 0:17:27.320 --> 0:17:28.280 it's coming on next. 0:17:29.400 --> 0:17:31.159 You hear that for three hours straight. 0:17:33.080 --> 0:17:38.560 That type of work still works today, but people are 0:17:38.640 --> 0:17:41.720 not getting up and they're not going and they're. 0:17:41.560 --> 0:17:45.280 Not harassing the DJs the way that we used to. 0:17:45.880 --> 0:17:49.280 They're not knocking like I mean, you can ask any 0:17:49.920 --> 0:17:52.919 anybody when it comes to me, like if you if 0:17:52.960 --> 0:17:56.720 I wasn't on your phone when you went to the clubs, 0:17:56.800 --> 0:17:59.080 I was there sitting at the DJ booth like, look, 0:17:59.240 --> 0:18:01.360 you know, I got to y'all get my record on. 0:18:01.760 --> 0:18:05.000 And then the DJs one of two things happen. They 0:18:05.040 --> 0:18:09.000 either start to respect your grind or they like, let 0:18:09.040 --> 0:18:11.560 me play this person's record because I know he ain't 0:18:11.600 --> 0:18:14.520 going nowhere, so let me give you this spin. But 0:18:14.800 --> 0:18:18.720 in that you start to develop real relationships. So when 0:18:18.720 --> 0:18:20.760 it comes time to get your record on the radio, 0:18:21.359 --> 0:18:24.400 what clues to you harassing them in the clubs? Now 0:18:24.440 --> 0:18:27.760 we got a real relationship. You know, flex is used 0:18:27.800 --> 0:18:30.560 to you harassing them. Now we got a real relationship. 0:18:30.640 --> 0:18:31.920 And then it's just a phone call. 0:18:32.359 --> 0:18:36.000 But do they really have liked DJs really have power? 0:18:36.000 --> 0:18:37.960 Because I was told like they just get told what 0:18:38.040 --> 0:18:39.879 to play from the program director, which comes from the 0:18:39.880 --> 0:18:41.520 top up, and they don't really have the power to 0:18:41.560 --> 0:18:44.720 actually play what they what they really might want to play. 0:18:44.800 --> 0:18:46.639 That's an excellent question. It really is. 0:18:46.720 --> 0:18:49.720 Back in the days, they did have way more power 0:18:49.880 --> 0:18:53.480 than they have now. But everything is not playlisted. So 0:18:53.560 --> 0:18:58.320 let's just say a DJ has a one hour mixed 0:18:58.320 --> 0:19:05.000 show slot, maybe forty minutes of that is playlisted, and 0:19:05.040 --> 0:19:07.760 then your program director will let you just get busy, 0:19:07.880 --> 0:19:11.080 just so long as you're not playing crazy records and 0:19:11.160 --> 0:19:15.320 you can sandwich a new record in between two hits. 0:19:15.400 --> 0:19:18.240 Yeah, DJ self broke a lot of He's broken a 0:19:18.240 --> 0:19:19.160 lot of people out the self. 0:19:19.600 --> 0:19:21.800 They will definitely shout out to self, what's your thoughts 0:19:21.800 --> 0:19:24.520 on the role that you used to have now? 0:19:24.640 --> 0:19:27.440 Right where artists can almost break their own records, right 0:19:27.480 --> 0:19:29.720 like if they just get on SoundCloud or they get 0:19:29.760 --> 0:19:30.960 on YouTube. 0:19:30.480 --> 0:19:32.679 Like, what do you think the role now is? 0:19:33.280 --> 0:19:35.480 What does it look like in terms of breaking your 0:19:35.520 --> 0:19:37.199 own record or trying to break a record for an 0:19:37.240 --> 0:19:39.320 artists when I mean technically you know what I mean, 0:19:39.320 --> 0:19:41.320 Like most of them are trying to break that, especially 0:19:41.320 --> 0:19:41.680 in New York. 0:19:41.680 --> 0:19:43.040 It's like, so you're saying they don't need somebody to 0:19:43.040 --> 0:19:44.680 break their record for them, they break their own records. 0:19:44.760 --> 0:19:46.119 Yeah, you know what I'm saying, Like the role of 0:19:46.600 --> 0:19:49.320 the and all the role of the VP of promotions, 0:19:49.680 --> 0:19:51.320 is it kind of diminished now in a sense? 0:19:51.480 --> 0:19:56.520