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Speaker 2: All right, guys, welcome back another edition E y L.

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Speaker 2: This is the Legend series. Always like these type of

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Speaker 2: episodes when we interview O g's in the game, whether

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Speaker 2: it's Chris Gotti, whether it's Kenny Burns, whether it's Jason Jeter,

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Speaker 2: They're always good stories and just a ton of gems

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Speaker 2: and information. So this is right along the lines of that.

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Speaker 2: Sean Press, a legend in his own right, started as

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Speaker 2: an intern in the music business for for Diddy and

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Speaker 2: then became his role manager, then became the vice president

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Speaker 2: of bad Boy. Then he actually created a company called

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Speaker 2: Power Moves, Inc. Which is a major marketing firm New

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Speaker 2: York dj icon, which led to him actually creating what

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Speaker 2: they call the Grammys for DJ's the Global Spin Awards.

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Speaker 2: It's a big deal, and a variety of other things.

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Speaker 3: So we forgot So what's that South Bronx.

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Speaker 4: We can't forget that? Shout out to the South Bronx,

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Speaker 4: South South.

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Speaker 3: The Homer hip hop, That's right.

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Speaker 2: So yeah, this is gonna be a you know, entertaining

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Speaker 2: conversation and educational conversation, light in conversation. I'm looking forward

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Speaker 2: to it. So, first and foremost, thank you for joining us.

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Speaker 2: Appreciate it.

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Speaker 5: First and foremost, thank y'all for having me. Like, why

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Speaker 5: am like this is? Can I take over notice? This

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Speaker 5: is to become a freaking destination, Like like I got

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Speaker 5: the call, I'm like making sure that my head's cut,

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Speaker 5: what I'm gonna wear to day? Am I smelling right

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Speaker 5: like this this thing that y'all have created, just no,

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Speaker 5: it is really impacted. And now it's one of them

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Speaker 5: things like you feel like you arrived if you get

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Speaker 5: the call to be.

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Speaker 3: So thank y'all for having me. Yeah, I appreciate it.

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Speaker 4: So it's crazy that you said that because when we

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Speaker 4: initially started and I kind of met it to you earlier.

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Speaker 4: One of our first episodes, like episode nineteen Derrek Ferguson, Dude,

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Speaker 4: I went to church Region who obviously was that bad

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Speaker 4: boy to us a lot of things on the episode

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Speaker 4: was an amazing episode, but he was like, you know,

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Speaker 4: I'm gonna help y'all get some people.

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Speaker 3: He's like, you know, you need to start with showan press.

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Speaker 3: I'm like, all right, Derek, let's set it up. Shout

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Speaker 3: out to d that was a year and a half ago.

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Speaker 3: I'm happy that. I mean, it's finally come to fruition.

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Speaker 2: Don't be late than never as a fact, So let's

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Speaker 2: let's let's jump into it, all right.

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Speaker 3: Music.

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Speaker 2: You know, if anybody watches Eyo, you know that me

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Speaker 2: and troya hip hop babies. We grew up on music,

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Speaker 2: so we always like to have these conversations, and to me,

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Speaker 2: it's always interested to hit the backstory. So you started

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Speaker 2: as an intern for bad Boy and works your way

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Speaker 2: up to the vice president. At the time when bad Boy,

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Speaker 2: like when we interview styles, he said like bad Boy

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Speaker 2: was like the Chicago Bulls, ninety six Chicago Bulls. So

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Speaker 2: if anybody that's young, they might not realize how strong

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Speaker 2: the bad Boy was, but that was like probably the

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Speaker 2: strongest movement ever in hip hop history during that timeframe.

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Speaker 2: So how did how how did your journey go from

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Speaker 2: being an intern to being, you know, one of the

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Speaker 2: top people in the chain of come in.

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Speaker 5: You know, I gotta go back a little further if

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Speaker 5: you don't mind. I took five internships, you know. Bad

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Speaker 5: Boy was my fifth, and I was trying my best,

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Speaker 5: my hardest. I was doing everything I knew how to

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Speaker 5: do to get into the music industry, and year over year,

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Speaker 5: and this is before labor laws, Like you could work

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Speaker 5: for free back then, and the labels didn't have to

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Speaker 5: pay you nothing.

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Speaker 3: They didn't have to give you coffee, they didn't have

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Speaker 3: to give you lunch money. You ain't have to be

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Speaker 3: in school and get credit.

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Speaker 5: So I was trying my best to get in the

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Speaker 5: game for years, and I would do a year at

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Speaker 5: Arista and be like, can I get a job, Like,

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Speaker 5: we're not hiring.

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Speaker 3: I just gave you a year free labor. You know.

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Speaker 5: I went to Atlantic, I went to every label I

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Speaker 5: can get to, and when I got to Bad Boy,

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Speaker 5: and the reason I want to go back, and I

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Speaker 5: think it's necessary because I didn't just up the chain,

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Speaker 5: you know, from by the time I got to Bad Boy,

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Speaker 5: I was an uncaged savage, like they had kept me

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Speaker 5: in a cage for six years trying to get in

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Speaker 5: this game. So by the time I got the bad Boy,

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Speaker 5: what I thought was, you know, the world working against

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Speaker 5: me because I couldn't get a job to save my

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Speaker 5: life in the music industry. It actually turned out to

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Speaker 5: be the biggest blessing in my life because I came

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Speaker 5: in as an intern, but I was so experienced from

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Speaker 5: all of them years of working and not getting paid,

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Speaker 5: and I was so hungry. I came in with a

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Speaker 5: different kind of aggression and all the other interns it

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Speaker 5: was like word like serious, and that's the way I

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Speaker 5: felt about everybody in that label. Like I would look

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Speaker 5: at the coordinators, the directors, you know, I was looking

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Speaker 5: at it, and I was like, yo, y'all are I mean,

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Speaker 5: I'm happy to be here, but y'all work ethic?

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Speaker 2: How old were you in when I started in terning

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Speaker 2: where I get the bad bad Boy?

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Speaker 3: When you get the Bad Boy about twenty three?

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Speaker 4: So what's the time frame in bad Boy? We are

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Speaker 4: we right before ready to die? Or we in the

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Speaker 4: mix already?

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Speaker 3: We are right after ready to die drop like right after.

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Speaker 2: N That's so let me ask you this perfect time

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Speaker 2: twenty three? How old was Puff twenty one? Twenty two?

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Speaker 3: No, no, no, no, Puff's older than me. Puff got

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Speaker 3: me for about two years to like twenty five. How

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Speaker 3: was that?

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Speaker 2: How was that to be a twenty three year old

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Speaker 2: intern for a twenty five year old ceo?

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Speaker 3: Like?

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Speaker 2: How was that experience? Because usually it doesn't work like that,

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Speaker 2: usually in corporated like your bosses like sixty years old,

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Speaker 2: fifty years old, twenty five year old Puff?

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Speaker 3: Like that? We can only imagine.

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Speaker 5: I can tell you first and foremost. Long before I

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Speaker 5: got to Bad Boy, you know, I was working and

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Speaker 5: trying to get in the industry. Puff was that dude

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Speaker 5: in the city. Like, Let's let's be clear, Like Puff

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Speaker 5: was throwing parties. He was throwing parties. Yeah, he had

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Speaker 5: the red zone like Puff had all types of stuff

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Speaker 5: going on. He had just come off Mary J. Blige

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Speaker 5: first album. He really changed the world of R and

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Speaker 5: B because before Puff, R and B looked like the

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Speaker 5: OJ's and it looked like they was doing choreographed steps

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Speaker 5: and spinning and all that stuff. Yeah, but he bought

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Speaker 5: a whole differ, Like he put Mary Queen and hip

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Speaker 5: hop soul in a baseball catch like yo to see.

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Speaker 5: He had them looking like rappers. So you know, he

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Speaker 5: was working for twenty five year old ceo. It was

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Speaker 5: dope because you could relate to him number one. But

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Speaker 5: Puff is and I love to get and y'all got

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Speaker 5: a big platform, so I'm gonna do this, you know

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Speaker 5: where I know he can get his flowers. Puff was different,

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Speaker 5: like like I know everybody say they work hard. I

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Speaker 5: know everybody screamed, yo, you gotta be up early and

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Speaker 5: you know, work late. I'm a hard worker, I am aggressive,

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Speaker 5: I'm a beast. But it ain't never one day in

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Speaker 5: my life working next to that man that I thought

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Speaker 5: I out worked him. So working for a twenty five

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Speaker 5: year old CEO was aspirational. I got to look.

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Speaker 3: And learn from.

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Speaker 2: The best hands on so without without a doubt. Yeah,

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Speaker 2: I heard I heard Puffed on Sleep.

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Speaker 5: I heard that now, like I gave him his credit,

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Speaker 5: but I call puff now even sleep California time.

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Speaker 3: Yeah, exactly.

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Speaker 2: Maybe that's what it is, so so so moving, moving,

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Speaker 2: moving through the ranks and bad boy as far as

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Speaker 2: on the music side and working your way up to

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Speaker 2: be the vice president. What does that entail like to

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Speaker 2: be a vice president of a label? What's your responsibility?

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Speaker 2: Are you A and R and projects? Are you marketing?

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Speaker 3: Every I was.

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Speaker 5: Actually I was actually vice president promotion to be specific,

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Speaker 5: and that is really you you For me, I started

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Speaker 5: out intern working on the street team, work my way

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Speaker 5: up from coordinator, running the national street team, running.

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Speaker 3: Mix your radio, all of.

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Speaker 5: That stuff, and then you start to get into real radio,

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Speaker 5: so that that it's how do I say it, it's

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Speaker 5: it's dope because if you're young and you're living the lifestyle,

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Speaker 5: who don't want to be in the music industry? And

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Speaker 5: then I had a front row seat, like I was

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Speaker 5: in the hottest label at the hottest time ever in

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Speaker 5: the game. So for me, you didn't have to be

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Speaker 5: a rapper. You you could be, you know, the guy

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Speaker 5: next to the god, next to the god, next to

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Speaker 5: the rapper the streets.

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Speaker 4: So I mean, I'm listening to you now, and I'm like, yo,

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Speaker 4: I know I saw the title like Puff called you

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Speaker 4: the ambassador of the streets, absolutely because like you was

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Speaker 4: literally out there. But the streets even had some legends

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Speaker 4: in it too.

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Speaker 5: Oh without a debt. But see this is I would

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Speaker 5: love to share this with your audience. I don't care

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Speaker 5: where you get in. I didn't like I went to college.

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Speaker 3: I didn't.

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Speaker 5: I didn't go to college to be on nobody's street team.

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Speaker 5: But that's the way I had to get in. And

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Speaker 5: for me, getting in was I'll pick up the garbage.

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Speaker 5: Like you want the garbage picked up, like, I'll do that.

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Speaker 5: You want the taller bowls clean, I'll do that. I

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Speaker 5: came to the label, they was like, yo, all we

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Speaker 5: need right now, we're not hiring. I wanted to be

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Speaker 5: an A and R. I didn't want to be even in promotion.

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Speaker 5: They were the people on the street team and that

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Speaker 5: was my way in. And I was like, yo, okay,

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Speaker 5: I'm not happy about this, but I'm about to raise

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Speaker 5: the ball.

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Speaker 3: In a way y'all never seen before me.

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Speaker 2: Let me ask you this, because there's a lot of

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Speaker 2: young people might not even know what the street team

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Speaker 2: is because there's no street team more. But can you

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Speaker 2: just even explain, like, because to me, Bad Boy had

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Speaker 2: an extremely strong street team. Rough I is something I've

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Speaker 2: never seen before.

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Speaker 5: No no, no, no, watch your mouth, watch your mouth.

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Speaker 5: Bad Boy had these and I'm looking at the Bad

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Speaker 5: Boy had the number one street team. Everybody out there

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Speaker 5: ask them. Was fighting for second place. It was just

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Speaker 5: was a given number.

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Speaker 4: Had the banners, you had the sticks with the Bad

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Speaker 4: Boy joint, you had the.

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Speaker 3: Flags running out. We were the most creative, We were

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Speaker 3: the most aggressive.

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Speaker 5: Shout out to June Balloon, Shout out to Shannon the Butcher,

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Speaker 5: Shout out to so many of the guys who you

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Speaker 5: know keeping came before me and laid down the pavement

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Speaker 5: that that we could really do what we did. But

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Speaker 5: that Bad Boys street team, you know, that was legendary.

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Speaker 5: And then when I came in and really took it

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Speaker 5: over my man room like like Puff.

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Speaker 3: Called me the ambassador of the streets.

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Speaker 5: But I couldn't do nothing with that, with that, without

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Speaker 5: that army of savages, let by my man Room and

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Speaker 5: all of those guys.

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Speaker 3: So now it was all right.

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Speaker 2: So the street Team is a real street like a

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Speaker 2: bunch of people that's putting up flyers, that's going to club,

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Speaker 2: that's handing out T shirts, that's doing all of this, right,

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Speaker 2: So are these people getting paid or yeah, these people

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Speaker 2: are getting paid. They getting paid. So how many people

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Speaker 2: was actually on the street team?

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Speaker 5: Okay, so a great question. It depends. Like when I

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Speaker 5: came in, I was charged with taking what we were

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Speaker 5: doing in New York and replicating it nationwide. So I

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Speaker 5: wanted to go and find you know, people might not

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Speaker 5: know what street teams are. Street teams are the equivalent

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Speaker 5: of today's influences. These are the people who other people

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Speaker 5: look to for what's hot, what's next. These are the

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Speaker 5: people who have their finger on the posts of what's

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Speaker 5: coming up. It might not be hot today, but check

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Speaker 5: it out in six months from now. You're gonna be

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Speaker 5: hearing about this artist, or this is gonna be something

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Speaker 5: that you're gonna want to bodies are gonna be sneakers

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Speaker 5: that you want to wear. That's what the Street Team

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Speaker 5: really are. So I would go down to town, market

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Speaker 5: to market and we would just try to pick out

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Speaker 5: some of the of the craziest street influences. So it

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Speaker 5: might be that girl who got the biggest mouth, you

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Speaker 5: know what I'm saying, Like in her school, everybody's looking

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Speaker 5: at her for the gossip, but she has a constituency

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Speaker 5: by herself.

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Speaker 3: Everybody looked at her.

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Speaker 5: It might be that guy who's the you know, he

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Speaker 5: always got the fresh new Jayson. He's always the one

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Speaker 5: who's wearing the new clothes.

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Speaker 3: Yo. You need to be down with us.

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Speaker 5: And we took them and took what they naturally do

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Speaker 5: and just laser focused them on our mission in our records.

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Speaker 4: Y'all doing that from city to city. Because now I'm looking,

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Speaker 4: I'm like, Yo, damn, y'all did that with the music.

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Speaker 4: But they also did that because it sounds like the

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Speaker 4: boys the same thing.

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Speaker 3: Next door. He told us that same story.

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Speaker 4: So while the Street team is doing that, are you

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Speaker 4: hands on now with the artists or you the guy

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Speaker 4: that's like, Yo, this is the record you're going up

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Speaker 4: to radio.

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Speaker 3: You're the guy that's you.

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Speaker 5: I'm the guy, but you know, and here's where I

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Speaker 5: got to shout out hard Pierre. You know funny, because

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Speaker 5: I told y'all I wanted to be a A and

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Speaker 5: R when I got in the game. And sometimes you

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Speaker 5: look for what's shiny, you look for what's hot. The

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Speaker 5: A and R is one of the most coveted positions

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Speaker 5: in the music industry right everybody wants to be an

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Speaker 5: A and R. But the more I got deeper into

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Speaker 5: the game, I learned things about myself.

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Speaker 3: I don't like the studio.

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Speaker 5: I don't like being in a confined space, people smoking,

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Speaker 5: because the artists are always smoking and they need to

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Speaker 5: get that creative juices going and music is blasting, and

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Speaker 5: you hearing the same record fifty million times. For me,

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Speaker 5: I was like, I know, I wish for that, but

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Speaker 5: thank god I didn't get it, because I would have

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Speaker 5: been the worse an R because I just didn't.

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Speaker 3: Even want to be around.

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Speaker 5: So I always when the records was done, I would

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Speaker 5: go to the studio, but I wanted to hear it

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Speaker 5: like a fan. Give me this when it's a finished product.

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Speaker 5: Let me drive up up and down the West Side

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Speaker 5: Highway on my way back and forth and listen.

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Speaker 3: To this like I'm a fan.

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Speaker 5: And then yes, I would come into the office and

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Speaker 5: be like, this is all record, this is the one

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Speaker 5: trust me when I tell you, and I'm the kind

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Speaker 5: of person you know, I put my nuts on the line,

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Speaker 5: like like if I say this is it, consider it broke?

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Speaker 5: Like like hold me account?

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Speaker 4: How many you must have heard a bunch of them?

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Speaker 4: Like that's the one like every weekend.

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Speaker 3: Again, shout the hall, shout the puff. They made my

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Speaker 3: job easy me.

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Speaker 2: I got a couple of questions. So the first question

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Speaker 2: is for radio, right, because I watched the Breakfast Club

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Speaker 2: interview and you were saying that you went to radio

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Speaker 2: with Black Rob. I think that's when your first met Charlomagne.

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Speaker 2: So like, what's the process to break somebody's record on radio?

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Speaker 2: Like how do you how does because you always hear

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Speaker 2: like you know, they pushing it to the DJs and

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Speaker 2: you got to talk to the director of program directors

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Speaker 2: and all that, Like what's the process for that?

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Speaker 5: That's a great question. You know, it is a little

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Speaker 5: different now, but it's somewhat the same. Nobody today wants

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Speaker 5: to put in the work, and everybody wanted to be

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Speaker 5: in the music industry. Everybody want to blow, but nobody

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Speaker 5: want to put in the work.

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Speaker 3: And here's what I mean by that.

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Speaker 5: Back when we was coming up, I look around, and

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Speaker 5: I applored y'all.

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Speaker 3: Y'all got Life after Death on one side.

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Speaker 5: You got the blueprint on the other sides. But you

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Speaker 5: got it as wax. So we get it, y'all. Y'all know,

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Speaker 5: y'all hip hop, right. It used to cost a lot

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Speaker 5: of money to put records on wax and if you

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Speaker 5: was willing to invest your money in studio, real studio,

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Speaker 5: Like now it's cheap. You can do it from home.

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Speaker 5: You can go in your bathroom and make a hit record.

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Speaker 5: You don't have the same value as if you spent

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Speaker 5: real money. Like back in those days you had to

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Speaker 5: go to the studio. You was getting two hours. It

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Speaker 5: was no sitting around chilling. I gotta go in there

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Speaker 5: and I gotta knock this out. So when you came

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Speaker 5: out of it and you finally had your wax or

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Speaker 5: you finally had your CD or whatever, you had to

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Speaker 5: hit the ground and you had to really work the streets,

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Speaker 5: work the streets. And that's the part, like go club

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Speaker 5: the club, DJ to DJ sit and a DJ's in

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Speaker 5: a booth and you're begging them and you're pleading with him,

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Speaker 5: like look, please play my record, and they're like yeah, yeah, yeah, next,

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Speaker 5: it's coming on next.

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Speaker 3: You hear that for three hours straight.

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Speaker 5: That type of work still works today, but people are

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Speaker 5: not getting up and they're not going and they're.

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Speaker 3: Not harassing the DJs the way that we used to.

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Speaker 5: They're not knocking like I mean, you can ask any

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Speaker 5: anybody when it comes to me, like if you if

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Speaker 5: I wasn't on your phone when you went to the clubs,

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Speaker 5: I was there sitting at the DJ booth like, look,

359
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Speaker 5: you know, I got to y'all get my record on.

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Speaker 5: And then the DJs one of two things happen. They

361
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Speaker 5: either start to respect your grind or they like, let

362
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Speaker 5: me play this person's record because I know he ain't

363
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Speaker 5: going nowhere, so let me give you this spin. But

364
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Speaker 5: in that you start to develop real relationships. So when

365
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Speaker 5: it comes time to get your record on the radio,

366
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Speaker 5: what clues to you harassing them in the clubs? Now

367
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Speaker 5: we got a real relationship. You know, flex is used

368
00:18:27,800 --> 00:18:30,560
Speaker 5: to you harassing them. Now we got a real relationship.

369
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Speaker 5: And then it's just a phone call.

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Speaker 2: But do they really have liked DJs really have power?

371
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Speaker 2: Because I was told like they just get told what

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Speaker 2: to play from the program director, which comes from the

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Speaker 2: top up, and they don't really have the power to

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Speaker 2: actually play what they what they really might want to play.

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Speaker 3: That's an excellent question. It really is.

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Speaker 5: Back in the days, they did have way more power

377
00:18:49,880 --> 00:18:53,480
Speaker 5: than they have now. But everything is not playlisted. So

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Speaker 5: let's just say a DJ has a one hour mixed

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Speaker 5: show slot, maybe forty minutes of that is playlisted, and

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Speaker 5: then your program director will let you just get busy,

381
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Speaker 5: just so long as you're not playing crazy records and

382
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Speaker 5: you can sandwich a new record in between two hits.

383
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Speaker 2: Yeah, DJ self broke a lot of He's broken a

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Speaker 2: lot of people out the self.

385
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Speaker 3: They will definitely shout out to self, what's your thoughts

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Speaker 3: on the role that you used to have now?

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Speaker 4: Right where artists can almost break their own records, right

388
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Speaker 4: like if they just get on SoundCloud or they get

389
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Speaker 4: on YouTube.

390
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Speaker 3: Like, what do you think the role now is?

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Speaker 5: What does it look like in terms of breaking your

392
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Speaker 5: own record or trying to break a record for an

393
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Speaker 5: artists when I mean technically you know what I mean,

394
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Speaker 5: Like most of them are trying to break that, especially

395
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Speaker 5: in New York.

396
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Speaker 2: It's like, so you're saying they don't need somebody to

397
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Speaker 2: break their record for them, they break their own records.

398
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Speaker 4: Yeah, you know what I'm saying, Like the role of

399
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Speaker 4: the and all the role of the VP of promotions,

400
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Speaker 4: is it kind of diminished now in a sense?

401
00:19:51,480 --> 00:19:56,520
Speaker 5: No. No, Like at the end of the day, radio

402
00:19:56,760 --> 00:19:57,680
Speaker 5: is still viable.

403
00:19:57,680 --> 00:20:00,000
Speaker 3: I don't you know. You have all these streaming plays

404
00:20:00,000 --> 00:20:01,360
Speaker 3: platforms and.

405
00:20:02,880 --> 00:20:05,920
Speaker 5: Artists now can eat long before the world knows them

406
00:20:05,960 --> 00:20:09,960
Speaker 5: because they get paid royalties every time their records are streamed.

407
00:20:10,560 --> 00:20:14,320
Speaker 5: But you don't become an a list star until radio

408
00:20:15,040 --> 00:20:18,520
Speaker 5: starts to bang it, until radio puts you in rotation.

409
00:20:19,119 --> 00:20:22,639
Speaker 5: So radio is still uh, if you want to be

410
00:20:22,960 --> 00:20:25,760
Speaker 5: a celebrity, if you want to be that guy, radio

411
00:20:25,920 --> 00:20:29,879
Speaker 5: is still very important for you. But you can do

412
00:20:30,000 --> 00:20:33,000
Speaker 5: this yourself now, but you got to put in the work.

413
00:20:33,040 --> 00:20:37,720
Speaker 5: And I think that because everybody has access to uploading

414
00:20:37,760 --> 00:20:43,880
Speaker 5: their records to you know, Spotify or iTunes, it's made

415
00:20:43,920 --> 00:20:47,760
Speaker 5: the process so easy that people just now they think, oh,

416
00:20:47,800 --> 00:20:50,640
Speaker 5: I push a few buttons and it's going to react,

417
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Speaker 5: and they don't do the work.

418
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Speaker 3: It's a crowded space.

419
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Speaker 2: Crowd It's different now too, because I feel like there's

420
00:20:56,280 --> 00:20:59,120
Speaker 2: so many different lanes. Like you're right, because I still

421
00:20:59,119 --> 00:21:02,199
Speaker 2: listen to radio and in my car. I'm not one

422
00:21:02,240 --> 00:21:03,919
Speaker 2: of the people that listening to Spotify, but I know,

423
00:21:04,200 --> 00:21:06,560
Speaker 2: like NBA Young Boy, I've never heard his song on

424
00:21:06,600 --> 00:21:09,320
Speaker 2: the radio, but he's the biggest artist on YouTube. And

425
00:21:09,359 --> 00:21:11,000
Speaker 2: there's a bunch of people that I've never heard on

426
00:21:11,040 --> 00:21:14,119
Speaker 2: the radio, but they run up crazy numbers on Spotify.

427
00:21:14,720 --> 00:21:17,160
Speaker 2: So I feel like there are different lanes. But yeah,

428
00:21:17,280 --> 00:21:21,040
Speaker 2: I agree with you that radio is not dead, even

429
00:21:21,040 --> 00:21:23,119
Speaker 2: though you know, I just think that it may not

430
00:21:23,240 --> 00:21:26,239
Speaker 2: be as vital as it once was.

431
00:21:26,480 --> 00:21:29,000
Speaker 5: Because they were the only show in town. It was like,

432
00:21:29,280 --> 00:21:31,200
Speaker 5: if you wanted to blow, you had to get on radio.

433
00:21:31,840 --> 00:21:34,800
Speaker 5: Now it's option. Yeah, you know, but again, you know,

434
00:21:34,960 --> 00:21:42,240
Speaker 5: and our underline, if you want to become a mainstream superstar,

435
00:21:43,200 --> 00:21:44,719
Speaker 5: you still need radio.

436
00:21:45,520 --> 00:21:47,879
Speaker 4: So at the point when you're I mean, you're putting

437
00:21:47,880 --> 00:21:50,600
Speaker 4: out hits after hits after hits, right, and I'm hearing

438
00:21:50,640 --> 00:21:52,600
Speaker 4: it what you're saying, Right, you didn't like to be

439
00:21:52,600 --> 00:21:55,680
Speaker 4: in the studio, you didn't like to be around the smoke.

440
00:21:55,720 --> 00:21:57,960
Speaker 4: You just wanted to get the finished product. At what

441
00:21:58,000 --> 00:22:00,000
Speaker 4: point are you saying to yourself like this isn't for me,

442
00:22:00,080 --> 00:22:01,120
Speaker 4: I need to do something else.

443
00:22:01,680 --> 00:22:04,480
Speaker 5: Oh that's you speak in my language. It's a good question.

444
00:22:04,560 --> 00:22:08,119
Speaker 5: I think it's a teaching moment for people. You know,

445
00:22:09,640 --> 00:22:15,400
Speaker 5: It's funny because I try to always stay tapped in

446
00:22:15,440 --> 00:22:19,480
Speaker 5: to God and I'm very I'm very, very open about

447
00:22:19,640 --> 00:22:23,320
Speaker 5: you know, really my relationship with God, and God has

448
00:22:23,400 --> 00:22:26,919
Speaker 5: us on this journey, and sometimes you can think that

449
00:22:26,920 --> 00:22:29,080
Speaker 5: that the path you're on is going to be the

450
00:22:29,119 --> 00:22:32,520
Speaker 5: path that you know, I'm going to the Promised Land

451
00:22:33,359 --> 00:22:37,560
Speaker 5: in this lane and at the peak you know of Well, no,

452
00:22:37,680 --> 00:22:41,200
Speaker 5: I'm not gonna say. Because we had major, major success

453
00:22:41,200 --> 00:22:43,880
Speaker 5: in the late nineties early two thousands, then bad Boys

454
00:22:43,880 --> 00:22:47,520
Speaker 5: started to fall off, and then you know, Black Row

455
00:22:47,600 --> 00:22:49,920
Speaker 5: put the label on his back and you know, brought

456
00:22:50,000 --> 00:22:53,399
Speaker 5: us back, and shine came and all of those great

457
00:22:53,480 --> 00:22:56,800
Speaker 5: artists called Thomas so Forth and so on. But somewhere

458
00:22:56,840 --> 00:23:02,879
Speaker 5: in the middle of that, I a realization hit me.

459
00:23:03,960 --> 00:23:07,480
Speaker 5: I'm traveling and it's something that you know, we haven't

460
00:23:07,480 --> 00:23:09,800
Speaker 5: talked about, but I was. At the same time that

461
00:23:09,880 --> 00:23:14,240
Speaker 5: I'm doing all the promotions, I'm part of Puff's management team,

462
00:23:14,440 --> 00:23:19,199
Speaker 5: so I'm literally his tour manager and road manager. So

463
00:23:20,240 --> 00:23:24,880
Speaker 5: I'm traveling the world. I'm on planes, trains, and automobiles

464
00:23:26,080 --> 00:23:30,800
Speaker 5: and a realization starts to hit me, like, yo, you

465
00:23:30,960 --> 00:23:34,080
Speaker 5: eating steak tonight and you staying at you know, the

466
00:23:34,160 --> 00:23:41,600
Speaker 5: four seasons. But this is his legacy. It ain't yours

467
00:23:42,359 --> 00:23:44,280
Speaker 5: like I'm getting a check.

468
00:23:45,520 --> 00:23:49,160
Speaker 3: But what we were building.

469
00:23:50,400 --> 00:23:54,040
Speaker 5: With saying bad boy like like right now this we're

470
00:23:54,080 --> 00:23:56,000
Speaker 5: talking about his legacy.

471
00:23:57,160 --> 00:23:58,920
Speaker 3: And I had to.

472
00:24:00,440 --> 00:24:04,280
Speaker 5: Come to terms with myself that as a man, I

473
00:24:04,320 --> 00:24:09,040
Speaker 5: wanted to build my legacy. And I started to you know,

474
00:24:09,119 --> 00:24:13,359
Speaker 5: it's crazy because as God is putting this in my heart,

475
00:24:13,440 --> 00:24:16,520
Speaker 5: I'm fighting it because I'm like, yo, I work my

476
00:24:16,600 --> 00:24:20,720
Speaker 5: whole life for this, like you kidding me? But sometimes

477
00:24:20,760 --> 00:24:24,959
Speaker 5: you just gotta trust your intuition. You gotta trust that

478
00:24:25,040 --> 00:24:27,840
Speaker 5: in a voice. And it took me a couple of

479
00:24:27,960 --> 00:24:30,879
Speaker 5: years of really fighting it before I decided it was

480
00:24:30,920 --> 00:24:32,520
Speaker 5: time for me to put my resignation in.

481
00:24:33,200 --> 00:24:35,399
Speaker 2: But even when you put your resignation in, there was

482
00:24:35,400 --> 00:24:37,800
Speaker 2: a story with that, Yeah, he would he wouldn't let you leave,

483
00:24:37,920 --> 00:24:39,719
Speaker 2: right that go okay?

484
00:24:39,800 --> 00:24:43,000
Speaker 5: Like like again, I'm gonna give my man Puffin's flowers

485
00:24:43,000 --> 00:24:45,280
Speaker 5: while while he's still alive and you can still smell him.

486
00:24:45,280 --> 00:24:47,080
Speaker 3: But I feel like I'm giving a way too much.

487
00:24:47,160 --> 00:24:49,160
Speaker 3: Like here's the deal.

488
00:24:49,880 --> 00:24:54,879
Speaker 5: I you know, these are those moments that people need

489
00:24:54,880 --> 00:25:00,520
Speaker 5: to really listen to because I hope it helps you

490
00:25:00,560 --> 00:25:04,959
Speaker 5: in your journey. We down in Miami. I'm staying at

491
00:25:04,960 --> 00:25:07,560
Speaker 5: the Mandarin Orient to a hotel. I have a terrible memory,

492
00:25:07,560 --> 00:25:11,200
Speaker 5: but I remember this like it was yesterday. It's Memorial

493
00:25:11,280 --> 00:25:20,040
Speaker 5: Day weekend. Maybe it's zero four five somewhere in there. Yes,

494
00:25:21,040 --> 00:25:25,879
Speaker 5: it was wild and everybody's having a ball, you know.

495
00:25:27,440 --> 00:25:31,560
Speaker 5: But I was in a deep depression because that voice,

496
00:25:31,600 --> 00:25:34,560
Speaker 5: that thing that Oprah refers to as a whisper, I

497
00:25:34,600 --> 00:25:37,480
Speaker 5: started to hear that a few years earlier, and by

498
00:25:37,520 --> 00:25:41,480
Speaker 5: the time that I got to Miami Beach, now it

499
00:25:41,600 --> 00:25:42,320
Speaker 5: wasn't a whisper.

500
00:25:42,359 --> 00:25:43,560
Speaker 3: It was a punch in my face.

501
00:25:43,560 --> 00:25:46,240
Speaker 5: It was boom, like like I was in my hotel

502
00:25:46,320 --> 00:25:48,000
Speaker 5: room and I woke up and I was supposed to

503
00:25:48,040 --> 00:25:51,200
Speaker 5: be out working that morning. I couldn't leave my room,

504
00:25:52,040 --> 00:25:57,040
Speaker 5: and I was depressed. I was confused, and I did

505
00:25:57,080 --> 00:26:00,240
Speaker 5: what I always do. I dropped to my knees. And

506
00:26:00,280 --> 00:26:03,480
Speaker 5: when I draw to my knees, I promise y'all on

507
00:26:03,560 --> 00:26:08,000
Speaker 5: everything I love. I heard God's voice, just like I'm

508
00:26:08,000 --> 00:26:11,480
Speaker 5: hearing y'all's voices. And God said it's time to go,

509
00:26:12,320 --> 00:26:16,280
Speaker 5: simple as that, it's time to go. And that was

510
00:26:16,320 --> 00:26:19,840
Speaker 5: the first time that I listened. I had been hearing it,

511
00:26:19,880 --> 00:26:22,280
Speaker 5: I had been feeling it, but then it was just

512
00:26:22,320 --> 00:26:24,320
Speaker 5: a voice and it was time to go. And we

513
00:26:24,359 --> 00:26:27,160
Speaker 5: did Memorial Day weekend. We killed it out there. Bad

514
00:26:27,200 --> 00:26:29,760
Speaker 5: boy was crazy in the streets. And when I got

515
00:26:29,800 --> 00:26:34,359
Speaker 5: back that Tuesday, I handed in my resignation. Right, so,

516
00:26:35,040 --> 00:26:38,560
Speaker 5: if you know Puff Puff, and I say this as

517
00:26:38,600 --> 00:26:40,639
Speaker 5: politely as I know how to, but Puff is like

518
00:26:40,640 --> 00:26:44,160
Speaker 5: a jealous girl, like he's he's not a dude who

519
00:26:44,560 --> 00:26:46,240
Speaker 5: you know you really want to break up with it

520
00:26:46,320 --> 00:26:49,720
Speaker 5: like puffa with the pressure on you all that. So

521
00:26:50,280 --> 00:26:52,720
Speaker 5: I went and I handed in my resignation and I

522
00:26:52,760 --> 00:26:54,840
Speaker 5: gave it to h y'all, and I was like, yo,

523
00:26:55,119 --> 00:26:59,160
Speaker 5: you know, I got two weeks, and for those two weeks,

524
00:26:59,720 --> 00:27:03,360
Speaker 5: I did everything in my power not to see this guy.

525
00:27:03,440 --> 00:27:04,879
Speaker 5: So if I knew he was coming in the building,

526
00:27:04,960 --> 00:27:07,480
Speaker 5: I was slipping out the back door like like, I

527
00:27:07,520 --> 00:27:10,520
Speaker 5: was not staying around this guy at all. And on

528
00:27:10,560 --> 00:27:13,560
Speaker 5: the twelfth day, I get a call from Hyall like

529
00:27:13,720 --> 00:27:15,240
Speaker 5: Puff want to see you, and I'm like.

530
00:27:15,640 --> 00:27:16,160
Speaker 3: He's here.

531
00:27:18,840 --> 00:27:20,679
Speaker 5: He was like, like I don't know if y'all ever

532
00:27:20,720 --> 00:27:23,040
Speaker 5: seen the movie The Green Mound, but the dude is

533
00:27:23,080 --> 00:27:26,160
Speaker 5: on death row and you know he's taking that final walk.

534
00:27:26,600 --> 00:27:29,520
Speaker 5: That's how I felt going to Puff's office because I

535
00:27:29,600 --> 00:27:31,280
Speaker 5: just knew I didn't want to look him in his face,

536
00:27:31,440 --> 00:27:35,080
Speaker 5: like like like I said, I took five internships. He

537
00:27:35,119 --> 00:27:38,720
Speaker 5: gave me a job, and I remember going to that

538
00:27:38,800 --> 00:27:41,040
Speaker 5: office and I got the nervous smile on him. I'm

539
00:27:41,040 --> 00:27:43,399
Speaker 5: looking and I'm sitting at this side of the table

540
00:27:43,400 --> 00:27:45,320
Speaker 5: and Puff is at that side, and this is how

541
00:27:45,320 --> 00:27:52,400
Speaker 5: he was. He was like like he tilted his head

542
00:27:52,400 --> 00:27:54,320
Speaker 5: when he's thinking, like he's trying to figure out what

543
00:27:54,359 --> 00:27:58,040
Speaker 5: he's gonna say, and he was like, yo, playboy, like

544
00:27:58,040 --> 00:28:00,159
Speaker 5: like I this and that's how you like, like I

545
00:28:00,160 --> 00:28:02,480
Speaker 5: did something to you, like you're not happy here, I'm

546
00:28:02,520 --> 00:28:05,080
Speaker 5: not paying you. And I had to go through my

547
00:28:05,200 --> 00:28:08,520
Speaker 5: whole spiel like Puff, it ain't you, like the whole

548
00:28:08,520 --> 00:28:10,399
Speaker 5: breakup with the girl, like it ain't you with me?

549
00:28:14,000 --> 00:28:15,920
Speaker 3: Yeah, Like I went through the old thing like yo,

550
00:28:15,960 --> 00:28:16,879
Speaker 3: it ain't chewish me.

551
00:28:17,359 --> 00:28:19,840
Speaker 5: And I told him like like my big dreams and

552
00:28:19,920 --> 00:28:22,320
Speaker 5: my plans, like you know, I want to build my

553
00:28:22,400 --> 00:28:25,440
Speaker 5: own and I want to start my own legacy. And

554
00:28:26,280 --> 00:28:28,080
Speaker 5: it was in that moment, and that's why I say

555
00:28:28,119 --> 00:28:32,080
Speaker 5: you have to you gotta listen when when when, when

556
00:28:32,080 --> 00:28:34,720
Speaker 5: God is speaking to you, gotta be in tune because

557
00:28:34,720 --> 00:28:37,600
Speaker 5: puff this is something he's never done before, and I

558
00:28:37,680 --> 00:28:40,640
Speaker 5: don't know if he's ever done it since. But he

559
00:28:41,640 --> 00:28:44,320
Speaker 5: stayed quiet once I gave him a spiel. And it's

560
00:28:44,360 --> 00:28:48,400
Speaker 5: crazy too, because he had a security He had a

561
00:28:48,440 --> 00:28:51,360
Speaker 5: security standing in the corner just in case. So I

562
00:28:51,360 --> 00:28:58,920
Speaker 5: didn't know what I was in for you. He said, Yo, playboy,

563
00:28:59,040 --> 00:29:04,800
Speaker 5: he said, yo, stop you from leaving. But here's what

564
00:29:04,840 --> 00:29:05,440
Speaker 5: I'm gonna.

565
00:29:05,240 --> 00:29:05,600
Speaker 3: Do for you.

566
00:29:07,040 --> 00:29:10,320
Speaker 5: He said, I give you office space. I give you

567
00:29:10,360 --> 00:29:14,160
Speaker 5: my infrastructure. You don't have to worry about phones at

568
00:29:14,160 --> 00:29:16,080
Speaker 5: that time, of fax machines, you don't have to worry

569
00:29:16,080 --> 00:29:19,400
Speaker 5: about none of that. You could stay here and you

570
00:29:19,400 --> 00:29:22,240
Speaker 5: could build your company under my roof. And I want

571
00:29:22,240 --> 00:29:23,360
Speaker 5: to be your first account.

572
00:29:24,080 --> 00:29:27,400
Speaker 3: And that was the blessing of all.

573
00:29:27,680 --> 00:29:29,920
Speaker 5: And now granted, he said, I'm gonna take you off payroll,

574
00:29:30,080 --> 00:29:33,280
Speaker 5: but I'm not paying you. You're gonna pay yoursel like

575
00:29:33,280 --> 00:29:35,920
Speaker 5: like you want to be an entrepreneur, Like you're gonna

576
00:29:35,920 --> 00:29:38,280
Speaker 5: do it on your own but he allowed me to

577
00:29:38,360 --> 00:29:41,720
Speaker 5: keep my health insurance and I was able to build

578
00:29:41,840 --> 00:29:47,640
Speaker 5: my company within his company. And I'm ever grateful to

579
00:29:47,760 --> 00:29:51,080
Speaker 5: this man for that because that's how I was able to,

580
00:29:51,760 --> 00:29:56,240
Speaker 5: you know, go out and build a staff.

581
00:29:56,080 --> 00:29:57,200
Speaker 3: And all of those things.

582
00:29:57,240 --> 00:29:59,720
Speaker 5: And you know the great part about it is so

583
00:29:59,760 --> 00:30:02,160
Speaker 5: many people in the outside world they didn't know, so

584
00:30:02,200 --> 00:30:04,760
Speaker 5: I kept I was able to keep that that that

585
00:30:04,800 --> 00:30:08,040
Speaker 5: affiliation being that close to him.

586
00:30:08,240 --> 00:30:10,360
Speaker 4: They just thought you were still I was still there.

587
00:30:10,440 --> 00:30:12,760
Speaker 4: So is that the birth of power moves in? That

588
00:30:12,800 --> 00:30:15,040
Speaker 4: is the birth of because I mean I've listened to

589
00:30:15,040 --> 00:30:16,080
Speaker 4: a lot of your stuff and he was like, Yo,

590
00:30:16,160 --> 00:30:17,720
Speaker 4: you've been an entrepreneur.

591
00:30:17,520 --> 00:30:19,280
Speaker 3: Since you were born. It's the thing you want to

592
00:30:19,360 --> 00:30:19,920
Speaker 3: do so much.

593
00:30:20,280 --> 00:30:23,080
Speaker 4: So PM I was that the you already had that

594
00:30:23,160 --> 00:30:25,000
Speaker 4: vision drawn up or as you were doing the Street

595
00:30:25,040 --> 00:30:26,720
Speaker 4: Team and you were like, you know what, I got

596
00:30:26,720 --> 00:30:28,800
Speaker 4: this thing that I think I want to do. Had

597
00:30:28,800 --> 00:30:30,880
Speaker 4: that been something that you would originally.

598
00:30:30,440 --> 00:30:34,080
Speaker 5: Planned, well, you got a one hundred percent right. I've

599
00:30:34,120 --> 00:30:36,320
Speaker 5: always been an entrepreneur. I was that kid who was

600
00:30:36,360 --> 00:30:39,800
Speaker 5: watching cars, I was doing any packing bags, I was

601
00:30:39,800 --> 00:30:43,680
Speaker 5: doing anything everything I could do. But this is you know,

602
00:30:44,160 --> 00:30:46,720
Speaker 5: when you really good at what you do, like when

603
00:30:46,760 --> 00:30:50,360
Speaker 5: you and I told y'all like I was brutal, like

604
00:30:50,640 --> 00:30:55,040
Speaker 5: I was a beast and what what? While I was

605
00:30:55,120 --> 00:30:57,680
Speaker 5: working these records and we was coming up with these

606
00:30:57,680 --> 00:31:02,720
Speaker 5: incredible marketing campaigns. I was doing it for bad Boy,

607
00:31:03,880 --> 00:31:08,280
Speaker 5: but I started to get calls from corporate brands and

608
00:31:08,320 --> 00:31:11,840
Speaker 5: they wanted to know like who is like who's behind this?

609
00:31:12,080 --> 00:31:15,400
Speaker 5: Like who's executing this? And I started to pick up

610
00:31:15,400 --> 00:31:21,160
Speaker 5: these accounts on the side and at the time, and

611
00:31:21,200 --> 00:31:24,080
Speaker 5: it's funny because you know, sometimes we tell people to

612
00:31:24,120 --> 00:31:26,760
Speaker 5: go out there, jump out the window, better on yourself.

613
00:31:26,960 --> 00:31:28,800
Speaker 5: I was making more money on the side than I

614
00:31:28,840 --> 00:31:31,160
Speaker 5: was making on my salary, and I was still scared

615
00:31:31,160 --> 00:31:35,160
Speaker 5: to leave and put my resignation in. So it was

616
00:31:35,240 --> 00:31:37,200
Speaker 5: just one of those things. It was a natural evolution.

617
00:31:37,320 --> 00:31:39,560
Speaker 5: I was always a hustler, but at the time I

618
00:31:39,640 --> 00:31:41,560
Speaker 5: was keeping it on the low. I had to hide

619
00:31:41,880 --> 00:31:43,600
Speaker 5: all of the side work that I was doing.

620
00:31:44,440 --> 00:31:46,600
Speaker 3: The boss find out I ain't paying no more.

621
00:31:47,360 --> 00:31:50,120
Speaker 2: So as far as building a marketing firm, how does

622
00:31:50,200 --> 00:31:52,560
Speaker 2: that work? As far as like you just working account

623
00:31:52,640 --> 00:31:55,280
Speaker 2: by account or do you have like one big account

624
00:31:55,280 --> 00:31:57,440
Speaker 2: that's kind of like carrying you over for the for

625
00:31:57,560 --> 00:31:59,360
Speaker 2: the for the time frame, because that could seem like

626
00:31:59,360 --> 00:32:01,320
Speaker 2: a pretty stress situation, right, It's like.

627
00:32:01,600 --> 00:32:07,440
Speaker 5: Being an entrepreneurs is a pretty stressful situation. That So, yeah, no,

628
00:32:07,680 --> 00:32:10,720
Speaker 5: you it comes both ways. To answer your question, you

629
00:32:10,760 --> 00:32:13,920
Speaker 5: get your retainer accounts. If you're blessed and lucky enough

630
00:32:14,920 --> 00:32:17,880
Speaker 5: in some of it, you you it's account by account,

631
00:32:18,000 --> 00:32:20,520
Speaker 5: Like you know, it might be brands out there that

632
00:32:20,920 --> 00:32:23,800
Speaker 5: are launching new campaigns and they just need somebody to

633
00:32:23,840 --> 00:32:26,040
Speaker 5: execute it. They need somebody to come in with fresh

634
00:32:26,080 --> 00:32:30,000
Speaker 5: new ideas and it's just for this launch.

635
00:32:30,320 --> 00:32:30,560
Speaker 3: You know.

636
00:32:30,760 --> 00:32:36,040
Speaker 5: It might be for you know, the Christmas season October, November, December,

637
00:32:36,320 --> 00:32:39,000
Speaker 5: or it might be the launch of these new sneakers

638
00:32:39,120 --> 00:32:41,680
Speaker 5: or McDonald's decides that they come out they have a

639
00:32:41,720 --> 00:32:44,720
Speaker 5: new campaign we just wanted for the next six months.

640
00:32:45,040 --> 00:32:47,800
Speaker 3: So you're good. So you always are juggling accounts.

641
00:32:47,880 --> 00:32:52,120
Speaker 2: What was your favorite what's your highlight of your marketing.

642
00:32:53,920 --> 00:32:57,920
Speaker 3: Too? To come to mind off the rip number one,

643
00:32:58,360 --> 00:33:03,040
Speaker 3: the voter Die campaign of that was a big four.

644
00:33:03,960 --> 00:33:06,360
Speaker 3: I had that shirt and definitely had that shirt. That

645
00:33:06,400 --> 00:33:07,000
Speaker 3: was a big one.

646
00:33:07,160 --> 00:33:11,880
Speaker 5: Yeah, and and and the man behind it like like

647
00:33:11,960 --> 00:33:14,200
Speaker 5: that was Puff's brain child for for one hundred percent.

648
00:33:14,280 --> 00:33:14,800
Speaker 3: But we we.

649
00:33:14,760 --> 00:33:19,040
Speaker 5: Were the executors on the streets and then it was

650
00:33:19,080 --> 00:33:22,760
Speaker 5: their rock boys. It was it was, you know, creating

651
00:33:22,760 --> 00:33:25,000
Speaker 5: that program.

652
00:33:25,040 --> 00:33:28,160
Speaker 2: Oh so you so Nick Storm you worked with Nick Storm?

653
00:33:28,240 --> 00:33:28,480
Speaker 2: Or that.

654
00:33:30,920 --> 00:33:35,320
Speaker 3: I saw that show like.

655
00:33:38,160 --> 00:33:44,800
Speaker 5: I do watch while so no, shout out to Nick.

656
00:33:46,120 --> 00:33:47,280
Speaker 5: Here's here's a real right.

657
00:33:49,960 --> 00:33:52,840
Speaker 4: That's all I got, you know what, Like he's all

658
00:33:53,080 --> 00:33:55,080
Speaker 4: he's I think he's the first, maybe the only right

659
00:33:55,320 --> 00:33:57,000
Speaker 4: to bring his own wide glasses start.

660
00:33:58,040 --> 00:34:01,600
Speaker 5: Nickas Dope, nickas Dope, niggas dope.

661
00:34:02,400 --> 00:34:04,120
Speaker 3: But the the.

662
00:34:06,400 --> 00:34:09,640
Speaker 5: Here's the birth of the Sarraq Boys, right. I got

663
00:34:09,640 --> 00:34:13,239
Speaker 5: a call before Sarraq was what y'all know it to be,

664
00:34:16,239 --> 00:34:18,720
Speaker 5: Soraq was selling something like forty thousand cases.

665
00:34:19,520 --> 00:34:19,719
Speaker 3: You know.

666
00:34:20,480 --> 00:34:22,600
Speaker 5: I went up to the very first meeting with Puff

667
00:34:22,640 --> 00:34:25,000
Speaker 5: and a woman named Jackie Lee, who deserves her credit.

668
00:34:25,040 --> 00:34:28,640
Speaker 5: She was working at Diagio and she was the one

669
00:34:28,640 --> 00:34:32,920
Speaker 5: who had the the uh, the out of the box

670
00:34:33,000 --> 00:34:36,799
Speaker 5: thought that, yo, we should bring somebody in that is

671
00:34:36,880 --> 00:34:40,680
Speaker 5: on the level of a diddy and have him put

672
00:34:40,719 --> 00:34:44,440
Speaker 5: his muscle behind this brand. And Puff went in and

673
00:34:44,480 --> 00:34:47,440
Speaker 5: the deal was done, and I'll never forget Puff called me.

674
00:34:47,480 --> 00:34:50,840
Speaker 5: It was five am. He was in Miami crib and

675
00:34:51,000 --> 00:34:54,279
Speaker 5: he woke me up and he he you know, he

676
00:34:54,360 --> 00:34:58,480
Speaker 5: was doing what he do, prays Yo, this one can

677
00:34:58,560 --> 00:34:59,200
Speaker 5: change all.

678
00:34:59,080 --> 00:35:03,399
Speaker 3: Our lives playable way like listen man, like like I.

679
00:35:03,400 --> 00:35:05,919
Speaker 5: Need you and this is exact words, Yo, I need

680
00:35:05,960 --> 00:35:08,720
Speaker 5: you to put that brilliant market and brain in yours

681
00:35:08,760 --> 00:35:11,480
Speaker 5: to work man like this can this can be the

682
00:35:11,560 --> 00:35:16,439
Speaker 5: one that set us up for life. And I had

683
00:35:16,480 --> 00:35:21,200
Speaker 5: to sit and I had to think, what can we

684
00:35:21,360 --> 00:35:26,799
Speaker 5: do that would be effective? And here's a deal, right,

685
00:35:27,800 --> 00:35:34,879
Speaker 5: people know sir rock now, but phonetically try sounding out

686
00:35:34,960 --> 00:35:37,600
Speaker 5: C I R O C like. I was taking this

687
00:35:37,680 --> 00:35:40,920
Speaker 5: to people in the hood and influencers and people.

688
00:35:40,760 --> 00:35:42,719
Speaker 3: Was like urac like.

689
00:35:42,719 --> 00:35:46,239
Speaker 5: People didn't even know how to pronounce it. So there

690
00:35:46,320 --> 00:35:48,879
Speaker 5: was certain hurdles we had to come over. And then

691
00:35:48,920 --> 00:35:55,560
Speaker 5: I had the thought process of you know, it's just

692
00:35:55,600 --> 00:35:58,439
Speaker 5: one of those moments man, where you're like, Yo, it's

693
00:35:58,480 --> 00:35:59,239
Speaker 5: the DJs.

694
00:35:59,680 --> 00:36:02,120
Speaker 3: You know, my whole career have been working with.

695
00:36:02,160 --> 00:36:06,640
Speaker 5: The DJs, and that's why you gotta trust this process, man,

696
00:36:06,960 --> 00:36:10,120
Speaker 5: you have to trust the process. I was a dude

697
00:36:10,160 --> 00:36:13,240
Speaker 5: who didn't even want to work with the DJs. Puff

698
00:36:13,280 --> 00:36:18,080
Speaker 5: and Harf, Pierre told me, you're taking this job, you

699
00:36:18,360 --> 00:36:22,120
Speaker 5: have to be the guy who runs mixshow. That's what

700
00:36:22,160 --> 00:36:24,000
Speaker 5: they said. Like when my man and Malcolm Miles left

701
00:36:24,000 --> 00:36:26,480
Speaker 5: the company, they made me run And it was the

702
00:36:26,480 --> 00:36:28,160
Speaker 5: best thing that ever happened to me because I built

703
00:36:28,160 --> 00:36:31,920
Speaker 5: these these incredible relationships with all of these different DJs

704
00:36:31,960 --> 00:36:35,239
Speaker 5: around the country. And when I started to think about it,

705
00:36:35,280 --> 00:36:38,200
Speaker 5: I say, Yo, you know what, we don't even need

706
00:36:38,200 --> 00:36:43,279
Speaker 5: to go far from home. The DJs are in the clubs,

707
00:36:43,920 --> 00:36:45,560
Speaker 5: and what do they sell in the clubs?

708
00:36:46,360 --> 00:36:46,760
Speaker 3: Liquor.

709
00:36:47,560 --> 00:36:51,520
Speaker 5: The DJs are on the radio, and they're shouting stuff

710
00:36:51,560 --> 00:36:55,840
Speaker 5: out all day every day in between the hottest records.

711
00:36:56,360 --> 00:37:02,120
Speaker 5: So I started to put together the hottest DJs around

712
00:37:02,160 --> 00:37:05,239
Speaker 5: the country. And I didn't come up with the name

713
00:37:05,320 --> 00:37:07,359
Speaker 5: Sarah Boys. I don't know who came up with it,

714
00:37:07,960 --> 00:37:10,880
Speaker 5: but and I think it was powerf who came up

715
00:37:10,920 --> 00:37:11,120
Speaker 5: with it.

716
00:37:11,160 --> 00:37:14,520
Speaker 3: But it was he said, who came up with it?

717
00:37:16,360 --> 00:37:20,520
Speaker 2: J came up Yeah at the video shoot.

718
00:37:20,680 --> 00:37:20,960
Speaker 3: Yeah.

719
00:37:21,120 --> 00:37:25,160
Speaker 5: But but putting that DJ crew together is what really

720
00:37:25,200 --> 00:37:27,319
Speaker 5: took us over the top because it was a way

721
00:37:27,400 --> 00:37:35,200
Speaker 5: to bring the brand into people's lifestyles in the most seamless,

722
00:37:35,880 --> 00:37:40,160
Speaker 5: the most like It just was easy, and I hand

723
00:37:40,200 --> 00:37:44,440
Speaker 5: picked every DJ, and I wanted to make the program aspirational,

724
00:37:44,600 --> 00:37:48,200
Speaker 5: so if you became a sack boy, that meant you

725
00:37:48,360 --> 00:37:48,719
Speaker 5: made it.

726
00:37:49,480 --> 00:37:49,560
Speaker 4: You.

727
00:37:49,680 --> 00:37:52,080
Speaker 5: Yeah, you got to stamp like I had DJs all

728
00:37:52,080 --> 00:37:53,960
Speaker 5: over the world, Like can I be a Siah? No,

729
00:37:54,080 --> 00:37:57,840
Speaker 5: you cannot get the work so like like seriously. And

730
00:37:58,040 --> 00:38:01,000
Speaker 5: it's funny because we talked about self right. Self is

731
00:38:01,000 --> 00:38:03,280
Speaker 5: a dude I've been knowing since he was a young buck,

732
00:38:03,400 --> 00:38:05,799
Speaker 5: like like, and I used to always tell Self because

733
00:38:05,800 --> 00:38:08,160
Speaker 5: Self used to always want records and.

734
00:38:08,080 --> 00:38:11,200
Speaker 3: I used to be like yourself, like you're not urgent, like.

735
00:38:11,719 --> 00:38:16,399
Speaker 5: I'm giving this record to Clue, I'm giving this record yeah,

736
00:38:16,520 --> 00:38:19,960
Speaker 5: and here tell you and and it and it made

737
00:38:20,040 --> 00:38:24,000
Speaker 5: my heart feel good when when when when Self went

738
00:38:24,160 --> 00:38:27,680
Speaker 5: so freaking odd and he had this city, New York

739
00:38:27,760 --> 00:38:30,040
Speaker 5: City on fire. Wasn't a club you can go to

740
00:38:30,440 --> 00:38:34,399
Speaker 5: without Self breaking records. And I never forget the call

741
00:38:34,560 --> 00:38:37,319
Speaker 5: and being like, Yo, come up here, I got a

742
00:38:37,320 --> 00:38:43,080
Speaker 5: record for you. Nobody else got it, your urgent playboy.

743
00:38:41,560 --> 00:38:46,240
Speaker 3: Having self be a rock boy. That's like you remember

744
00:38:46,239 --> 00:38:49,319
Speaker 3: what record it was? I don't even remember.

745
00:38:49,360 --> 00:38:51,680
Speaker 5: I just remember being so happy to tell him, like, Yo,

746
00:38:51,760 --> 00:38:54,280
Speaker 5: you made it like you official.

747
00:38:53,960 --> 00:38:56,480
Speaker 3: Now from that story, man, and I'm just listening to it.

748
00:38:56,520 --> 00:38:58,400
Speaker 3: I'm like the power of relationships.

749
00:38:58,440 --> 00:39:01,319
Speaker 4: And we talked about out Man, you didn't even want

750
00:39:01,360 --> 00:39:04,560
Speaker 4: to be around DJs, but look at what being around

751
00:39:04,640 --> 00:39:08,040
Speaker 4: DJ's helped you from obviously with the bad boys situation,

752
00:39:08,120 --> 00:39:10,319
Speaker 4: but now with the rock thing, and then that transitions

753
00:39:10,360 --> 00:39:14,000
Speaker 4: into your your next masterpiece, which is the global spin.

754
00:39:14,480 --> 00:39:16,640
Speaker 3: Absolutely, yeah, let's let's talk that.

755
00:39:16,640 --> 00:39:19,480
Speaker 2: Because DJ I feel like DJ's are forgotten people in

756
00:39:19,560 --> 00:39:22,040
Speaker 2: hip hop. There's really no hip hop without a DJ.

757
00:39:22,280 --> 00:39:25,800
Speaker 2: They're very influential people, like you said, from the nightclubs,

758
00:39:25,840 --> 00:39:29,520
Speaker 2: from the radios too. I mean, the DJs need to

759
00:39:30,239 --> 00:39:31,960
Speaker 2: break the record. Like you know what I'm saying. That's

760
00:39:32,000 --> 00:39:34,440
Speaker 2: what when I said early hip hop dies, blame it

761
00:39:34,480 --> 00:39:36,160
Speaker 2: on the DJ you got.

762
00:39:36,200 --> 00:39:39,040
Speaker 4: You gotta think though early hip hop, everybody had a DJ.

763
00:39:39,200 --> 00:39:41,759
Speaker 4: Right if it was Eric B and Rock Kim, right,

764
00:39:41,800 --> 00:39:45,719
Speaker 4: if it was j MC. Even the Fresh Prince had

765
00:39:45,760 --> 00:39:48,640
Speaker 4: Jazzy Jeff. You know what I'm saying, everybody everybody had.

766
00:39:48,680 --> 00:39:51,360
Speaker 4: The salt Pepper has been derelaed and then it was

767
00:39:52,239 --> 00:39:55,239
Speaker 4: the DJ was a part of I mean you can

768
00:39:55,239 --> 00:39:57,759
Speaker 4: go to E. P. M. D. With Scratch Crass. I mean,

769
00:39:58,600 --> 00:40:00,880
Speaker 4: the DJ was a part of the group.

770
00:40:00,920 --> 00:40:03,200
Speaker 2: They was the third and then and then even when

771
00:40:03,200 --> 00:40:05,520
Speaker 2: the DJ kind of transformed into a producer, I still

772
00:40:05,520 --> 00:40:07,360
Speaker 2: feel like I feel like Swiss Beats is still a

773
00:40:07,440 --> 00:40:09,880
Speaker 2: DJ with like his relationship with DMX, you know what

774
00:40:09,920 --> 00:40:12,320
Speaker 2: I'm saying, But he's a producer side but it's like

775
00:40:12,320 --> 00:40:14,719
Speaker 2: like Doctor Dre and Snoop. But but you you know,

776
00:40:15,120 --> 00:40:16,920
Speaker 2: Swiss was a DJ, Yeah, exactly.

777
00:40:17,080 --> 00:40:20,680
Speaker 5: So when you hear so many of his beats sonically,

778
00:40:21,719 --> 00:40:24,920
Speaker 5: the reason why he's so successful because he can think

779
00:40:25,080 --> 00:40:27,640
Speaker 5: like a DJ, like, oh like when this, when this

780
00:40:27,920 --> 00:40:30,120
Speaker 5: beating it, when this kick comes in.

781
00:40:30,400 --> 00:40:32,440
Speaker 3: Like the DJ can bring it back. He gets like

782
00:40:32,560 --> 00:40:33,640
Speaker 3: he think and that's why he.

783
00:40:33,640 --> 00:40:36,160
Speaker 2: Was so successful even like a Mustard and YG in

784
00:40:36,160 --> 00:40:37,160
Speaker 2: today's time, same thing.

785
00:40:37,239 --> 00:40:37,399
Speaker 3: Yep.

786
00:40:37,600 --> 00:40:40,160
Speaker 2: So all right, so yeah, so the DJ is very

787
00:40:40,160 --> 00:40:42,320
Speaker 2: influencial people, very important people, but they've been ignored for

788
00:40:42,320 --> 00:40:43,680
Speaker 2: a long time. So you have this idea to come

789
00:40:43,719 --> 00:40:46,440
Speaker 2: up with an award show for DJs. Did how did

790
00:40:46,440 --> 00:40:53,040
Speaker 2: that come about? It's twofold number one. My career, going

791
00:40:53,120 --> 00:40:57,920
Speaker 2: back to the nineties, it always involved the DJs and

792
00:40:57,960 --> 00:41:04,480
Speaker 2: they have been so important to me becoming me, becoming

793
00:41:04,520 --> 00:41:07,879
Speaker 2: that guy in the industry. So that was number one,

794
00:41:08,680 --> 00:41:17,160
Speaker 2: but number two. As the music industry really.

795
00:41:16,840 --> 00:41:20,719
Speaker 5: Blossomed, you know, you had a lot of people who

796
00:41:20,719 --> 00:41:26,080
Speaker 5: were working the DJs, and the dj started feeling theirself like,

797
00:41:26,520 --> 00:41:30,680
Speaker 5: you know, they getting calls from everybody, and you know,

798
00:41:31,320 --> 00:41:34,520
Speaker 5: some of them would forget, like yo play, I've been

799
00:41:34,520 --> 00:41:37,040
Speaker 5: down with you from day one. You know, if they

800
00:41:37,040 --> 00:41:41,320
Speaker 5: got fifteen people calling them to play records, it's easy

801
00:41:41,360 --> 00:41:44,319
Speaker 5: to get a little bit of swelled head. So I

802
00:41:44,360 --> 00:41:47,280
Speaker 5: had to kind of turn the tables. I had to

803
00:41:47,320 --> 00:41:51,480
Speaker 5: be like, I'm not regular, like I don't know about.

804
00:41:51,200 --> 00:41:57,160
Speaker 3: These promotion guys, but not with me. So part of

805
00:41:57,200 --> 00:41:59,680
Speaker 3: it was my give back to the culture.

806
00:42:01,640 --> 00:42:08,239
Speaker 5: And really acknowledging the forgotten, the guys who were on

807
00:42:08,320 --> 00:42:12,000
Speaker 5: the ground breaking these records. I would watch artists that

808
00:42:12,440 --> 00:42:15,080
Speaker 5: I would break and they would be unknown, and they

809
00:42:15,080 --> 00:42:18,080
Speaker 5: would be on these conference calls with these DJs and

810
00:42:18,400 --> 00:42:20,680
Speaker 5: anything you need, I got you this, that and the third.

811
00:42:20,719 --> 00:42:23,480
Speaker 5: Then the artists blow up and they go and get

812
00:42:23,480 --> 00:42:25,160
Speaker 5: a Grammy and they think everything.

813
00:42:26,280 --> 00:42:28,520
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Speaker 5: They think the janitor and they building, and they forget

863
00:45:19,000 --> 00:45:22,400
Speaker 5: to think the DJ, so they would have forgotten ones.

864
00:45:23,040 --> 00:45:26,440
Speaker 5: And then I just like I said, you know, I

865
00:45:26,719 --> 00:45:31,719
Speaker 5: I'm like, don't confuse me with these other promoters, like,

866
00:45:32,080 --> 00:45:34,920
Speaker 5: so let me create something that when my phone call

867
00:45:35,000 --> 00:45:38,040
Speaker 5: come through, y'all are eager to pick that phone up.

868
00:45:38,560 --> 00:45:40,200
Speaker 5: So that was part of my mind.

869
00:45:40,280 --> 00:45:42,600
Speaker 2: It's almost like a marketing play almost after now of

870
00:45:42,680 --> 00:45:45,040
Speaker 2: DJ's you got the award show, so they kind of

871
00:45:45,160 --> 00:45:47,840
Speaker 2: they gotta hold you in high regard because you're like

872
00:45:47,960 --> 00:45:48,359
Speaker 2: the guy.

873
00:45:48,880 --> 00:45:52,080
Speaker 5: I'm like, I'm for them. Nobody else did it for him.

874
00:45:52,560 --> 00:45:56,080
Speaker 5: Nobody else did And see here was the beauty. I

875
00:45:56,120 --> 00:45:59,839
Speaker 5: created the Global Spin Awards when when I was transitioning

876
00:46:00,360 --> 00:46:04,080
Speaker 5: out of music full time, so I didn't need anything

877
00:46:04,800 --> 00:46:08,440
Speaker 5: from them. You don't have to play my record. This

878
00:46:08,520 --> 00:46:10,239
Speaker 5: is my give back to you, This is my give

879
00:46:10,280 --> 00:46:12,440
Speaker 5: back to the culture. This is gonna be part of

880
00:46:12,440 --> 00:46:17,799
Speaker 5: my legacy. So it was it worked, you know, kind

881
00:46:17,800 --> 00:46:21,680
Speaker 5: of across the board, and like I said, it wasn't

882
00:46:21,680 --> 00:46:23,880
Speaker 5: too many of my calls that was not answered or

883
00:46:23,960 --> 00:46:25,080
Speaker 5: not returned right away.

884
00:46:25,440 --> 00:46:27,400
Speaker 2: I got a couple questions about the technical side of things,

885
00:46:27,400 --> 00:46:29,760
Speaker 2: because we hear about the Grammy so much, and it's

886
00:46:29,800 --> 00:46:32,000
Speaker 2: fitting that we have having this conversation because you know, everybody

887
00:46:32,040 --> 00:46:34,880
Speaker 2: every year somebody gets snubbed at the Grammy's recently little baby.

888
00:46:35,920 --> 00:46:40,279
Speaker 2: But so these are war shows are actually businesses. So

889
00:46:40,760 --> 00:46:44,680
Speaker 2: a few questions. First, how do you go about because

890
00:46:44,680 --> 00:46:46,799
Speaker 2: I'm assuming this costs a lot of money, right, how

891
00:46:46,840 --> 00:46:50,239
Speaker 2: do you go about getting sponsors to to kind of

892
00:46:50,360 --> 00:46:53,439
Speaker 2: put this put this together because it's a lot I'm

893
00:46:53,480 --> 00:46:56,560
Speaker 2: assuming to have venues and things of that nature, Like

894
00:46:56,719 --> 00:46:58,640
Speaker 2: what's the inn of workings From the business side.

895
00:46:59,000 --> 00:47:01,759
Speaker 5: It's a great question. And again I gotta go back

896
00:47:01,800 --> 00:47:05,960
Speaker 5: to what I keep preaching, Trust the process. Trust the process.

897
00:47:06,239 --> 00:47:08,480
Speaker 5: God don't have you on this road for no reason.

898
00:47:09,239 --> 00:47:13,319
Speaker 5: I didn't know when I was building Power Moves Inc.

899
00:47:13,520 --> 00:47:17,480
Speaker 5: Marketing and Promotion that all of the brands that we

900
00:47:17,480 --> 00:47:20,719
Speaker 5: were doing this great work with one day I would

901
00:47:20,760 --> 00:47:25,279
Speaker 5: need to go back to them and say look, I'm developing,

902
00:47:25,360 --> 00:47:29,759
Speaker 5: and I'm developing the Grammys for the DJs, and now

903
00:47:29,840 --> 00:47:32,520
Speaker 5: I need you guys to come on board and sponsor.

904
00:47:33,080 --> 00:47:38,080
Speaker 5: So for me, I'd already had an infrastructure in place,

905
00:47:38,920 --> 00:47:44,360
Speaker 5: proposal writers. You know, we were in touch with the

906
00:47:44,400 --> 00:47:47,920
Speaker 5: marketing directors at different brands. So I'm not gonna say

907
00:47:47,920 --> 00:47:51,000
Speaker 5: it's easy, because it was never It is never easy

908
00:47:51,040 --> 00:47:54,960
Speaker 5: building anything from the ground up. It's never easy. But

909
00:47:55,400 --> 00:47:58,560
Speaker 5: for us at least, we were prepared to go out

910
00:47:58,560 --> 00:48:01,600
Speaker 5: there and get this sponsorship. And yes, it is a

911
00:48:01,800 --> 00:48:08,839
Speaker 5: very very expensive endeavor to embark on trying to create this,

912
00:48:08,840 --> 00:48:10,400
Speaker 5: this live award show.

913
00:48:10,600 --> 00:48:12,439
Speaker 3: And I dreamed big.

914
00:48:12,560 --> 00:48:15,920
Speaker 5: I dream very big, So I wanted to be the

915
00:48:15,960 --> 00:48:18,960
Speaker 5: Grammys the first year out I want in my vision

916
00:48:19,239 --> 00:48:22,800
Speaker 5: was you know, when people think of DJs at that time,

917
00:48:22,920 --> 00:48:25,800
Speaker 5: a lot of the DJs was overweight, you know, like

918
00:48:26,560 --> 00:48:29,120
Speaker 5: every DJ was heavy for some reason. That was like

919
00:48:29,120 --> 00:48:33,000
Speaker 5: a prerequisite to spend records. But people don't really see

920
00:48:33,040 --> 00:48:37,759
Speaker 5: them as is the way I wanted the world to

921
00:48:37,800 --> 00:48:43,000
Speaker 5: see them. Global Spin Awards won because we created a

922
00:48:43,080 --> 00:48:49,040
Speaker 5: platform that was red carpet invite only. You gotta be

923
00:48:49,200 --> 00:48:55,319
Speaker 5: suited and booted, bring your wife and I also I

924
00:48:55,360 --> 00:48:59,719
Speaker 5: didn't DJs touch everybody's lives, right, Like, if you.

925
00:48:59,719 --> 00:49:03,400
Speaker 3: Listen the music, they're controlling the party. They control a party.

926
00:49:03,800 --> 00:49:05,800
Speaker 5: So you don't have to be in the music industry

927
00:49:05,800 --> 00:49:09,160
Speaker 5: to be impacted by the DJ. So I made it

928
00:49:09,280 --> 00:49:13,600
Speaker 5: my mission. I didn't want this to just be a

929
00:49:13,800 --> 00:49:18,200
Speaker 5: music based thing. I wanted if you're on TV and

930
00:49:18,320 --> 00:49:23,799
Speaker 5: you listening to, you know, a DJ's mixtape, you need

931
00:49:23,800 --> 00:49:25,719
Speaker 5: to be in a building the night that that DJ

932
00:49:25,880 --> 00:49:27,520
Speaker 5: is getting celebrated and honored.

933
00:49:28,080 --> 00:49:29,080
Speaker 3: So we went.

934
00:49:29,000 --> 00:49:33,640
Speaker 5: Into overdrive trying to get a lists from every every

935
00:49:33,680 --> 00:49:37,279
Speaker 5: industry you can think of to show up and get

936
00:49:37,400 --> 00:49:41,080
Speaker 5: and show their appreciation to these DJs who were all

937
00:49:41,080 --> 00:49:42,520
Speaker 5: but forgotten for many years.

938
00:49:42,640 --> 00:49:45,760
Speaker 3: So I mean again, the power of relationships, the power networking.

939
00:49:45,880 --> 00:49:47,960
Speaker 4: Right, you had the sponsorships because you were ready with

940
00:49:48,080 --> 00:49:50,239
Speaker 4: doing that. And I know when you try to first

941
00:49:50,400 --> 00:49:52,919
Speaker 4: put out the first global spin ord, the production wasn't

942
00:49:52,960 --> 00:49:55,680
Speaker 4: as great, but then you got to use a friend,

943
00:49:55,719 --> 00:49:57,799
Speaker 4: you phone a friend, a guy who had a TV

944
00:49:57,880 --> 00:49:58,600
Speaker 4: network to help.

945
00:49:58,480 --> 00:50:03,319
Speaker 3: You with the production. Absolutely again, trust the process. Yeah

946
00:50:03,440 --> 00:50:07,560
Speaker 3: that guy that you used to work for, How that

947
00:50:08,440 --> 00:50:09,839
Speaker 3: conversation go? How did you work that up?

948
00:50:10,000 --> 00:50:14,279
Speaker 5: Okay, So if anybody know puff Puff, he ain't the

949
00:50:14,360 --> 00:50:16,760
Speaker 5: dude you go to when you first have an idea.

950
00:50:16,880 --> 00:50:19,640
Speaker 5: Everybody makes that mistake, Like Pufa, I got a big idea.

951
00:50:20,480 --> 00:50:23,000
Speaker 5: He's the kind of dude you gotta work him and

952
00:50:23,040 --> 00:50:25,279
Speaker 5: you kind of get it hot to where he want

953
00:50:25,280 --> 00:50:28,520
Speaker 5: to attend. He didn't come to the Global Spin Awards

954
00:50:28,600 --> 00:50:31,239
Speaker 5: until it was like year four, like like, he didn't

955
00:50:31,280 --> 00:50:34,319
Speaker 5: even show up. And then when he did show up

956
00:50:34,600 --> 00:50:37,319
Speaker 5: and we had it crazy. It was all kind of

957
00:50:37,360 --> 00:50:40,480
Speaker 5: a listers in a building when he did show up.

958
00:50:40,520 --> 00:50:44,319
Speaker 5: I remember that night shout to James Cruise, who was

959
00:50:44,360 --> 00:50:48,840
Speaker 5: his manager at the time. James Cruise, you know, was

960
00:50:48,840 --> 00:50:51,319
Speaker 5: was at the Spin Awards and he comes every year

961
00:50:51,640 --> 00:50:54,120
Speaker 5: and he was calling Puff like, yo, you need to

962
00:50:54,120 --> 00:50:57,040
Speaker 5: be here, and Puffa was like, yo, you sure like like.

963
00:50:57,480 --> 00:51:01,680
Speaker 3: This this press thing really is working.

964
00:51:01,880 --> 00:51:05,160
Speaker 5: He's and he's literally standing there sweating because I'm like,

965
00:51:05,239 --> 00:51:08,760
Speaker 5: your Cruise, get your man in here. But I didn't

966
00:51:08,800 --> 00:51:12,960
Speaker 5: even invite Puff into year four and when he came,

967
00:51:14,280 --> 00:51:18,000
Speaker 5: he's looked around the room in his calid At the time,

968
00:51:18,160 --> 00:51:21,439
Speaker 5: you know, Drama was one of the biggest DJs in

969
00:51:21,280 --> 00:51:21,960
Speaker 5: the industry.

970
00:51:22,040 --> 00:51:24,360
Speaker 3: It was Flax it was Clue.

971
00:51:24,400 --> 00:51:27,200
Speaker 5: It was all kinds of these big and then it

972
00:51:27,239 --> 00:51:31,040
Speaker 5: wasn't just THEMB it was Kevin Lyles, it was Luted Chris,

973
00:51:31,080 --> 00:51:34,160
Speaker 5: it was you know, we had so many high level people.

974
00:51:34,920 --> 00:51:37,640
Speaker 5: It was like, if you don't come, you look like

975
00:51:37,680 --> 00:51:41,840
Speaker 5: the odd ball out. And when he came, he told me, right, no,

976
00:51:42,239 --> 00:51:44,480
Speaker 5: I'm lying, And this is another guy y'all might want

977
00:51:44,520 --> 00:51:47,839
Speaker 5: to bring on to your show. Keith clink Scales was

978
00:51:47,920 --> 00:51:52,080
Speaker 5: at the time CEO of Revolt and Keith came to

979
00:51:52,960 --> 00:51:56,680
Speaker 5: the Global spinning wards the year before and he came,

980
00:51:56,760 --> 00:51:58,759
Speaker 5: he stayed for a half hour. He said, prayers, I'm

981
00:51:58,760 --> 00:52:01,399
Speaker 5: gonna get this on TV. He came to next year

982
00:52:01,440 --> 00:52:03,560
Speaker 5: and when Puff came and that was it.

983
00:52:03,560 --> 00:52:07,560
Speaker 3: It was all she wrote. Now now now it's not

984
00:52:07,680 --> 00:52:08,600
Speaker 3: local no more.

985
00:52:09,120 --> 00:52:13,759
Speaker 2: So how's the like, how is the awards divided up?

986
00:52:13,800 --> 00:52:15,799
Speaker 2: Like do you have a committee that kind of like

987
00:52:15,880 --> 00:52:18,040
Speaker 2: decides who wins the awards? And how do you come

988
00:52:18,120 --> 00:52:19,200
Speaker 2: up with different categories?

989
00:52:20,320 --> 00:52:23,520
Speaker 5: Coming up with different categories was easy and hard at

990
00:52:23,520 --> 00:52:25,920
Speaker 5: the same time. I know the culture. I'm from the

991
00:52:25,960 --> 00:52:31,120
Speaker 5: South Bronx. I grew up knowing you know, who were

992
00:52:31,160 --> 00:52:35,160
Speaker 5: the hot DJs, knowing the different categories we should break

993
00:52:35,200 --> 00:52:38,160
Speaker 5: them into. But what we did was we put together

994
00:52:38,280 --> 00:52:43,239
Speaker 5: a mastermind group people who really understood the culture. And

995
00:52:44,400 --> 00:52:48,480
Speaker 5: I never voted, And I modeled it after some of

996
00:52:48,520 --> 00:52:50,640
Speaker 5: the most successful awards shows out there.

997
00:52:50,680 --> 00:52:52,320
Speaker 3: So I modeled it after the Grammys.

998
00:52:52,360 --> 00:52:58,080
Speaker 5: I modeled it after the the Golden Globes. So whereas

999
00:52:58,280 --> 00:53:01,760
Speaker 5: you see it the Grammys or excuse me, at the Oscars,

1000
00:53:01,760 --> 00:53:04,040
Speaker 5: everybody go and they're like, first, I want to think

1001
00:53:04,080 --> 00:53:04,759
Speaker 5: the Academy.

1002
00:53:06,040 --> 00:53:08,080
Speaker 3: I had to create my own.

1003
00:53:08,320 --> 00:53:11,200
Speaker 2: Version of that to what exactly is that. That's like

1004
00:53:11,239 --> 00:53:13,880
Speaker 2: a group of people, like a secret society.

1005
00:53:13,400 --> 00:53:20,640
Speaker 3: Of just seventos. No, it is. It is respected individuals.

1006
00:53:20,719 --> 00:53:24,040
Speaker 5: So it might be promotion people, it might be bloggers,

1007
00:53:24,080 --> 00:53:25,920
Speaker 5: it might be writers, it might.

1008
00:53:25,880 --> 00:53:27,880
Speaker 3: It was all people from the culture.

1009
00:53:28,280 --> 00:53:30,160
Speaker 5: And I would pick up the phone and I would

1010
00:53:30,200 --> 00:53:33,480
Speaker 5: call these people individually, like, look, I'm trying to put

1011
00:53:33,520 --> 00:53:38,400
Speaker 5: together the most fair and honest award show for DJs,

1012
00:53:38,880 --> 00:53:42,239
Speaker 5: and I'm gonna need you guys to vote every And

1013
00:53:42,280 --> 00:53:44,799
Speaker 5: we call it the Bureau the way the Oscars call

1014
00:53:44,840 --> 00:53:48,120
Speaker 5: it the Academy, we call it the Bureau. So if

1015
00:53:48,120 --> 00:53:51,680
Speaker 5: you're on the Bureau, you get one vote, one vote

1016
00:53:51,719 --> 00:53:54,759
Speaker 5: and one vote only, so it ain't like Troy can

1017
00:53:54,880 --> 00:53:58,200
Speaker 5: impact the outcome of who gets a Global Spend War.

1018
00:53:58,360 --> 00:54:03,520
Speaker 5: It's not like pack who gets a Global spin Award.

1019
00:54:03,560 --> 00:54:05,880
Speaker 3: And then myself, I never would vote.

1020
00:54:05,880 --> 00:54:08,759
Speaker 5: I never touched it because I never wanted anybody to

1021
00:54:08,800 --> 00:54:13,839
Speaker 5: accuse me of tampering with the process, tam favorite being

1022
00:54:14,000 --> 00:54:16,759
Speaker 5: exactly showing favoritism, so I always stayed away from it.

1023
00:54:16,800 --> 00:54:19,680
Speaker 4: We got Lifetime Achievement awards. Absolutely one of somebody from

1024
00:54:19,680 --> 00:54:27,359
Speaker 4: my neighborhood want or from yeah, the MS he went

1025
00:54:27,360 --> 00:54:28,279
Speaker 4: to Woodlands and all that.

1026
00:54:28,400 --> 00:54:31,440
Speaker 2: Get out of here him and such from my neighborhood,

1027
00:54:31,440 --> 00:54:32,400
Speaker 2: but he's definitely.

1028
00:54:32,120 --> 00:54:34,000
Speaker 3: From thats was in class with me like that. Dude

1029
00:54:34,040 --> 00:54:34,840
Speaker 3: was falling asleep, and.

1030
00:54:35,520 --> 00:54:37,279
Speaker 2: I think he wanted like he wanted like he wanted

1031
00:54:37,360 --> 00:54:39,279
Speaker 2: like a DJ of the Year award something like that.

1032
00:54:39,520 --> 00:54:40,720
Speaker 3: Now he's big time.

1033
00:54:40,719 --> 00:54:44,000
Speaker 2: He wanted something. You remember, it was important, but I

1034
00:54:44,040 --> 00:54:44,759
Speaker 2: remember when he wanted.

1035
00:54:44,920 --> 00:54:47,359
Speaker 5: He deserves it. He did and he's a deal, right.

1036
00:54:47,719 --> 00:54:49,319
Speaker 5: I think Sus is one of the one of the

1037
00:54:49,360 --> 00:54:53,440
Speaker 5: dopest DJs in the game. And for years he didn't win.

1038
00:54:53,520 --> 00:54:57,080
Speaker 5: And Sus wasn't even talking to me, like just to

1039
00:54:57,160 --> 00:55:00,880
Speaker 5: keep it on and and this is such one for

1040
00:55:00,920 --> 00:55:03,719
Speaker 5: anybody who is not from New York City. He's a

1041
00:55:03,719 --> 00:55:07,160
Speaker 5: big time DJ on Windy Williams Show. A riot carries DJ.

1042
00:55:07,640 --> 00:55:09,239
Speaker 5: But Sus wasn't even talking to me. He was taking

1043
00:55:09,280 --> 00:55:11,799
Speaker 5: a personally and I was just like, yo, like I

1044
00:55:11,880 --> 00:55:15,640
Speaker 5: have nothing to do with this, like like do your

1045
00:55:15,640 --> 00:55:18,000
Speaker 5: thing out here, people vote for you. I just don't

1046
00:55:18,000 --> 00:55:20,520
Speaker 5: know what to tell you. And a lot of DJs

1047
00:55:20,560 --> 00:55:23,040
Speaker 5: didn't think that they could actually win it. And I'm

1048
00:55:23,040 --> 00:55:26,920
Speaker 5: gonna tell you another story. Who was another person who

1049
00:55:28,760 --> 00:55:30,520
Speaker 5: I couldn't believe that he would He didn't win.

1050
00:55:31,000 --> 00:55:31,560
Speaker 3: Every year.

1051
00:55:31,680 --> 00:55:34,920
Speaker 5: D Knights would come to the Global Spin Awards dressed

1052
00:55:35,000 --> 00:55:38,399
Speaker 5: up in a tuxedo every year, and he would sit

1053
00:55:38,520 --> 00:55:41,880
Speaker 5: there and be overlooked, like D Knights would be nominated

1054
00:55:41,920 --> 00:55:45,359
Speaker 5: in like five categories and have to sit there and

1055
00:55:45,480 --> 00:55:49,400
Speaker 5: never ever ever get the award.

1056
00:55:49,920 --> 00:55:51,720
Speaker 2: And then this year you don't have the award.

1057
00:55:51,719 --> 00:55:58,040
Speaker 3: Show. I remember, he's a funny thing. I remember it was.

1058
00:55:58,200 --> 00:56:00,160
Speaker 5: I forget what year it was. Maybe it's good Will

1059
00:56:00,160 --> 00:56:02,920
Speaker 5: Spending Ward six five or something like that. For I

1060
00:56:02,960 --> 00:56:06,239
Speaker 5: don't know, but I'm looking around the audience now I

1061
00:56:06,320 --> 00:56:09,040
Speaker 5: know who won, and I'm looking and I'm like, yo.

1062
00:56:09,080 --> 00:56:11,000
Speaker 3: D Nice, always come see him.

1063
00:56:11,000 --> 00:56:15,200
Speaker 5: I'm looking at like I called D Nice because I

1064
00:56:15,239 --> 00:56:19,680
Speaker 5: know I got two awards with him. Oh he was

1065
00:56:19,719 --> 00:56:23,440
Speaker 5: a person who always supported I call him up and

1066
00:56:23,480 --> 00:56:26,839
Speaker 5: I'm like, yo, Derek. We wait and he's like, yo,

1067
00:56:27,160 --> 00:56:30,640
Speaker 5: I ain't coming this year. Like I'm DJing. And this

1068
00:56:30,680 --> 00:56:33,040
Speaker 5: is the first and the only time I've ever told

1069
00:56:33,040 --> 00:56:33,759
Speaker 5: somebody they won.

1070
00:56:34,560 --> 00:56:35,600
Speaker 3: It's in real time.

1071
00:56:35,719 --> 00:56:38,239
Speaker 5: I said, Derek, I don't care what you gotta do,

1072
00:56:38,840 --> 00:56:42,319
Speaker 5: but you better leave with you at and go home,

1073
00:56:42,400 --> 00:56:46,399
Speaker 5: get dressed and get down here. I don't know if

1074
00:56:46,440 --> 00:56:48,239
Speaker 5: the party went on that he was DJ and I

1075
00:56:48,239 --> 00:56:51,319
Speaker 5: don't know what he was, but he came in the.

1076
00:56:51,360 --> 00:56:55,680
Speaker 3: Nick of time. It was like, and these club DJ

1077
00:56:57,719 --> 00:57:04,479
Speaker 3: D Nice and he comes right yo, Bron.

1078
00:57:04,640 --> 00:57:07,319
Speaker 2: There we go a lot of history this year, this

1079
00:57:07,400 --> 00:57:09,719
Speaker 2: year to quarantine. He changed the game with that.

1080
00:57:09,800 --> 00:57:12,080
Speaker 3: Oh my cousins, people magazines. One of the people of

1081
00:57:12,160 --> 00:57:14,640
Speaker 3: the end. But that's why you can never give up process.

1082
00:57:14,920 --> 00:57:15,560
Speaker 3: You got the trust.

1083
00:57:15,600 --> 00:57:17,520
Speaker 5: I mean, listen, you know me and you were talking

1084
00:57:18,200 --> 00:57:20,800
Speaker 5: earlier about KR Ris one and down production.

1085
00:57:22,160 --> 00:57:25,000
Speaker 3: D Nice fifteen years old. They call me D Nice

1086
00:57:27,200 --> 00:57:27,880
Speaker 3: already there you go.

1087
00:57:28,600 --> 00:57:32,080
Speaker 5: You know D Nice has been hanging around the game

1088
00:57:32,240 --> 00:57:35,840
Speaker 5: for years, and it was such a you know, it

1089
00:57:35,960 --> 00:57:39,640
Speaker 5: just touched my heart to see that this man finally

1090
00:57:39,720 --> 00:57:43,600
Speaker 5: got the accolades he deserves and to seeing winning on

1091
00:57:43,600 --> 00:57:45,760
Speaker 5: the level that he's winning now, you know.

1092
00:57:46,360 --> 00:57:48,600
Speaker 3: But but this is what Pete and I'm sorry. People

1093
00:57:48,720 --> 00:57:53,520
Speaker 3: think you just get into the game and and and blow.

1094
00:57:54,160 --> 00:58:03,000
Speaker 5: And maybe in your case that's true, maybe else case true.

1095
00:58:03,480 --> 00:58:08,640
Speaker 5: But there's no such thing as an overnight success. It

1096
00:58:08,880 --> 00:58:11,800
Speaker 5: just ain't and and and and when you see people

1097
00:58:12,120 --> 00:58:15,439
Speaker 5: finally get to where they're going, it's no different than

1098
00:58:15,520 --> 00:58:18,400
Speaker 5: Cali Kalid have been putting out hits for years and

1099
00:58:18,520 --> 00:58:21,160
Speaker 5: years and years and years and then finally it was

1100
00:58:21,200 --> 00:58:24,200
Speaker 5: his time. So don't think that people just blow overnight,

1101
00:58:24,280 --> 00:58:26,840
Speaker 5: because they don't. They've been putting in work for years.

1102
00:58:26,960 --> 00:58:29,520
Speaker 4: I gotta this is from a hip hop historian, And

1103
00:58:29,560 --> 00:58:32,880
Speaker 4: I'm wondering, right because obviously before you started this there

1104
00:58:32,920 --> 00:58:33,400
Speaker 4: was nothing.

1105
00:58:33,480 --> 00:58:35,960
Speaker 3: So what did it mean to some of the older.

1106
00:58:35,720 --> 00:58:39,560
Speaker 4: Guys, the red Alerts, the cool herds, the chuck chillout

1107
00:58:39,640 --> 00:58:42,120
Speaker 4: of the world, Like, what did they what were their

1108
00:58:42,160 --> 00:58:45,520
Speaker 4: thoughts in response to this man?

1109
00:58:45,560 --> 00:58:49,320
Speaker 5: You're asking great questions, You're asking such great questions.

1110
00:58:50,520 --> 00:58:51,160
Speaker 3: Red Alert.

1111
00:58:52,360 --> 00:58:55,680
Speaker 5: You know, I idolized that man I grew up listening to

1112
00:58:55,800 --> 00:59:01,120
Speaker 5: Red Red Alert is the only person that me showing

1113
00:59:01,960 --> 00:59:07,280
Speaker 5: ever named an award after. So I named for all

1114
00:59:07,320 --> 00:59:10,479
Speaker 5: of the older DJs who are still doing their things,

1115
00:59:10,520 --> 00:59:13,200
Speaker 5: the legend. I was like, Yo, the word legend has

1116
00:59:13,240 --> 00:59:15,320
Speaker 5: a connotation to it. So thanks for calling me a

1117
00:59:15,400 --> 00:59:18,560
Speaker 5: legend at the beginning of the show. I appreciate that

1118
00:59:18,600 --> 00:59:21,040
Speaker 5: it make you feel like like Yo, you olding out

1119
00:59:21,080 --> 00:59:25,440
Speaker 5: the game. But for all of the guys who are

1120
00:59:25,520 --> 00:59:28,160
Speaker 5: still doing their thing, but they might not be the

1121
00:59:28,320 --> 00:59:31,360
Speaker 5: young you know, DJs who are who are now moving,

1122
00:59:32,000 --> 00:59:36,280
Speaker 5: I named that award the Red Award, so you know,

1123
00:59:36,680 --> 00:59:40,120
Speaker 5: every year we're able to give some of the old

1124
00:59:40,160 --> 00:59:44,920
Speaker 5: you know, whether it's yeah, all of those guys. If

1125
00:59:45,040 --> 00:59:47,280
Speaker 5: you if you're doing your thing, you get to rid

1126
00:59:47,600 --> 00:59:51,439
Speaker 5: the Red Award. But to answer your question, Global Spin

1127
00:59:51,520 --> 00:59:57,040
Speaker 5: Awards won. It was a disaster. It was a nightmare.

1128
00:59:57,480 --> 01:00:00,160
Speaker 5: I didn't know what I was doing. As much as

1129
01:00:00,000 --> 01:00:04,800
Speaker 5: as prepared as we thought we was, we wasn't. It

1130
01:00:04,840 --> 01:00:08,360
Speaker 5: was Murphy's law. Everything that could go wrong went wrong

1131
01:00:09,000 --> 01:00:10,960
Speaker 5: and a lot. And what I came to learn is

1132
01:00:11,960 --> 01:00:15,920
Speaker 5: nobody wants to lose publicly. So a lot of the

1133
01:00:15,960 --> 01:00:19,560
Speaker 5: younger DJs didn't show even though they was nominated. They

1134
01:00:19,640 --> 01:00:21,120
Speaker 5: was like, yo, it's a chance I'm gonna take an

1135
01:00:21,280 --> 01:00:24,800
Speaker 5: l publicly, so I'm just if I win, great showing

1136
01:00:24,840 --> 01:00:28,960
Speaker 5: mail me my trophy. But it was the older guys,

1137
01:00:29,520 --> 01:00:33,920
Speaker 5: so being in the building and seeing the the you know,

1138
01:00:34,000 --> 01:00:36,800
Speaker 5: the Chucks of the world, to.

1139
01:00:36,920 --> 01:00:40,840
Speaker 3: See the Jazzies of the world, to see.

1140
01:00:40,960 --> 01:00:44,040
Speaker 5: Red Alert and just all of it, you know, grand

1141
01:00:44,080 --> 01:00:47,880
Speaker 5: Master Flash, all of these guys who really set it

1142
01:00:47,920 --> 01:00:50,560
Speaker 5: off for this culture that we call hip hop cool

1143
01:00:50,640 --> 01:00:55,560
Speaker 5: hurt all in the building. It was those guys who

1144
01:00:55,640 --> 01:00:59,240
Speaker 5: all showed up on year one and it made all

1145
01:00:59,280 --> 01:01:02,760
Speaker 5: of the young eyes come on year two because those

1146
01:01:02,800 --> 01:01:05,480
Speaker 5: were their idols. That's why they started to spend to

1147
01:01:05,560 --> 01:01:08,240
Speaker 5: begin with. So yes, it meant a lot. And it's

1148
01:01:08,280 --> 01:01:12,520
Speaker 5: crazy because I'm such a perfectionist. And when Global Spin

1149
01:01:12,560 --> 01:01:17,720
Speaker 5: Awards was over, you know, I was throwing chairs. I

1150
01:01:18,640 --> 01:01:21,720
Speaker 5: was like I wanted to like I was tearing stuff up,

1151
01:01:21,800 --> 01:01:23,480
Speaker 5: like you don't even want to see me the day

1152
01:01:23,600 --> 01:01:26,439
Speaker 5: after or the two weeks after Global Spin Awards because

1153
01:01:26,480 --> 01:01:29,880
Speaker 5: every you know, you're doing a live show, it goes wrong.

1154
01:01:30,680 --> 01:01:33,880
Speaker 5: But it was read Alert who went up on that

1155
01:01:33,960 --> 01:01:38,520
Speaker 5: stage that night. He said, Prayers, what you doing here?

1156
01:01:39,080 --> 01:01:43,080
Speaker 5: You gotta continue this, You have to continue this. And

1157
01:01:43,120 --> 01:01:46,720
Speaker 5: it was it was words like that from a lot

1158
01:01:46,720 --> 01:01:49,440
Speaker 5: of the ogs that I looked up to. That that

1159
01:01:49,640 --> 01:01:52,760
Speaker 5: gave me the courage to go out there and fall

1160
01:01:52,800 --> 01:01:55,600
Speaker 5: on my face year two, fall on my face year three,

1161
01:01:55,640 --> 01:01:57,720
Speaker 5: and by year four we was off to the races.

1162
01:01:57,920 --> 01:01:58,680
Speaker 3: Me let me ask you this.

1163
01:02:00,280 --> 01:02:03,480
Speaker 2: Shows and the Grammys, and every year somebody gets snubbed,

1164
01:02:03,520 --> 01:02:05,800
Speaker 2: and it's a whole big thing. What do you think,

1165
01:02:06,400 --> 01:02:10,120
Speaker 2: Why why do black artists put so much creed in

1166
01:02:10,200 --> 01:02:12,080
Speaker 2: validation and white award shows.

1167
01:02:13,640 --> 01:02:15,160
Speaker 3: Well, let's just face it.

1168
01:02:15,280 --> 01:02:18,720
Speaker 5: Number one, the Grammys are the Grammys, Like that is

1169
01:02:18,760 --> 01:02:24,240
Speaker 5: the biggest awards ceremony for music artists out there. So

1170
01:02:25,480 --> 01:02:27,919
Speaker 5: I don't know if it's a white thing a black thing,

1171
01:02:29,200 --> 01:02:33,240
Speaker 5: if that is the gold standard, you want to win

1172
01:02:33,240 --> 01:02:35,880
Speaker 5: a Grammy, you grow up wanting to win a Grammy.

1173
01:02:35,960 --> 01:02:38,680
Speaker 5: Now we're seeing now the Grammys are getting a lot

1174
01:02:38,760 --> 01:02:42,400
Speaker 5: of pushback. They're getting a lot of people coming forth

1175
01:02:42,480 --> 01:02:46,040
Speaker 5: saying the Grammys are out of touch, they're irrelevant, they're

1176
01:02:46,080 --> 01:02:48,360
Speaker 5: not supporting like the biggest artists on a planet.

1177
01:02:48,480 --> 01:02:49,840
Speaker 3: Drake is like, yo, I'm not going.

1178
01:02:49,720 --> 01:02:51,760
Speaker 2: To that, but I feel like it's only a black

1179
01:02:51,840 --> 01:02:53,640
Speaker 2: artist that can plain though. Like even if you look

1180
01:02:53,640 --> 01:02:56,480
Speaker 2: at the Oscars, right, Jackie Chan never won an Oscar,

1181
01:02:56,520 --> 01:02:58,480
Speaker 2: but he makes so much money. The guy made like

1182
01:02:58,520 --> 01:03:00,560
Speaker 2: forty million dollars like two years ago. Nobody even knew

1183
01:03:00,600 --> 01:03:02,560
Speaker 2: he put out a movie. I never heard Jackie Chan

1184
01:03:02,720 --> 01:03:04,920
Speaker 2: like trying to boycott the Oscars, like they think it's

1185
01:03:04,920 --> 01:03:07,560
Speaker 2: our culture. Man, I think it's no. I'm not gonna

1186
01:03:07,560 --> 01:03:10,480
Speaker 2: say it's black or white because you don't see this

1187
01:03:12,200 --> 01:03:14,200
Speaker 2: on the Hollywood side on film.

1188
01:03:14,560 --> 01:03:15,280
Speaker 3: You don't see this.

1189
01:03:15,560 --> 01:03:18,840
Speaker 2: Will Smith I remember he had an issue with the Oscars. Oscars,

1190
01:03:19,040 --> 01:03:25,040
Speaker 2: but he's very very diplomatic. You don't see them coming

1191
01:03:25,160 --> 01:03:28,120
Speaker 2: as hard as the rappers coming. I think it might

1192
01:03:28,240 --> 01:03:32,480
Speaker 2: be more of a rap culture, which is very outspoken,

1193
01:03:33,240 --> 01:03:34,840
Speaker 2: as opposed to just black and white.

1194
01:03:34,880 --> 01:03:37,440
Speaker 4: I could be wrong, but yeah, I mean the eleatic

1195
01:03:37,520 --> 01:03:39,680
Speaker 4: part about it is like, yeah, we'll do that.

1196
01:03:39,720 --> 01:03:41,560
Speaker 3: But when you get nominated for a BT, well, you

1197
01:03:41,560 --> 01:03:43,640
Speaker 3: don't show up. You know what I'm saying. When you

1198
01:03:43,640 --> 01:03:44,960
Speaker 3: do what the Soul training was, you don't go.

1199
01:03:45,600 --> 01:03:49,000
Speaker 4: And it's like we said this like on episode too man,

1200
01:03:49,200 --> 01:03:51,040
Speaker 4: disable the accolades make the most money.

1201
01:03:51,080 --> 01:03:52,560
Speaker 3: You can be smart about it and invested.

1202
01:03:52,920 --> 01:03:54,400
Speaker 4: You know what I'm saying, Like, there's no need for

1203
01:03:54,440 --> 01:03:57,600
Speaker 4: somebody that to validate you. Like I told Christy, I'm like, yo, bro,

1204
01:03:58,040 --> 01:03:59,680
Speaker 4: little Baby got the best albums, yere, I don't care

1205
01:03:59,680 --> 01:04:00,560
Speaker 4: what anybody says.

1206
01:04:00,760 --> 01:04:03,920
Speaker 5: Yeah, but you want to know something. It's human nature

1207
01:04:03,960 --> 01:04:09,000
Speaker 5: to want to be validated. That that's why people come

1208
01:04:09,040 --> 01:04:12,960
Speaker 5: to y'all show, because you guys are shining a spotlight

1209
01:04:13,040 --> 01:04:15,600
Speaker 5: on people who would be otherwise looked over. Now they

1210
01:04:15,680 --> 01:04:18,360
Speaker 5: might be rich, and they might be doing their thing,

1211
01:04:18,560 --> 01:04:20,920
Speaker 5: and they might have made it out the hood, but

1212
01:04:21,000 --> 01:04:27,960
Speaker 5: you guys are putting a new spin on education or

1213
01:04:28,120 --> 01:04:30,920
Speaker 5: on people who otherwise play the background.

1214
01:04:31,000 --> 01:04:32,439
Speaker 2: No, that's a very true point, and it's a great

1215
01:04:32,480 --> 01:04:34,840
Speaker 2: networking tool for interviews. And I learned that early on.

1216
01:04:35,440 --> 01:04:37,360
Speaker 2: Was that, like you said, somebody could be a real

1217
01:04:37,440 --> 01:04:40,600
Speaker 2: estate developer and they might be a millionaire, but nobody

1218
01:04:40,600 --> 01:04:43,959
Speaker 2: knows them exactly. Nobody, deep down, everybody has some level

1219
01:04:43,960 --> 01:04:48,160
Speaker 2: of vanity. Everybody wants to be acknowledged. Everybody, nobody doesn't

1220
01:04:48,360 --> 01:04:51,160
Speaker 2: want somebody to know who they are for the most part,

1221
01:04:51,600 --> 01:04:53,880
Speaker 2: So yeah, I could see it both ways. I can

1222
01:04:53,920 --> 01:04:56,320
Speaker 2: see it both ways. I just think that at a

1223
01:04:56,320 --> 01:04:58,400
Speaker 2: certain point you just got to come to realization that

1224
01:04:58,440 --> 01:05:01,160
Speaker 2: the Grammy's been out of touch for thirty years, like like.

1225
01:05:01,440 --> 01:05:04,680
Speaker 3: Nothing's nothing new. Awards in nineteen nine. Yeah, it's nothing,

1226
01:05:04,680 --> 01:05:05,360
Speaker 3: it's nothing new.

1227
01:05:05,800 --> 01:05:08,000
Speaker 2: But let me ask you this another DJ question, because

1228
01:05:08,000 --> 01:05:09,680
Speaker 2: when we look at I looked at the Forbes list,

1229
01:05:09,760 --> 01:05:12,640
Speaker 2: like the last twenty eighteen, twenty nineteen. Obviously this year

1230
01:05:13,280 --> 01:05:16,120
Speaker 2: is uh, you know, a crazy year because of COVID.

1231
01:05:16,200 --> 01:05:19,720
Speaker 2: But so the top DJs was Chain Smokers made forty

1232
01:05:19,720 --> 01:05:24,200
Speaker 2: six million, Marsh Mellow Mellow forty million, Calvin Harris made

1233
01:05:24,200 --> 01:05:27,120
Speaker 2: thirty eight millions, Steve Aoki made thirty million, Diplo made

1234
01:05:27,120 --> 01:05:31,640
Speaker 2: twenty five million, Testo made twenty four Yes, Tiesto, Martin

1235
01:05:32,280 --> 01:05:36,200
Speaker 2: Garreks Garrick's made nineteen million, and David Getta get A

1236
01:05:36,560 --> 01:05:39,840
Speaker 2: made eighteen million. So first, that's a lot of money.

1237
01:05:39,960 --> 01:05:43,160
Speaker 2: What year were talking year twenty eighteen, twenty nineteen, they

1238
01:05:43,240 --> 01:05:44,160
Speaker 2: still making that money?

1239
01:05:44,240 --> 01:05:44,479
Speaker 3: Yeah?

1240
01:05:44,720 --> 01:05:46,800
Speaker 5: Yeah, I thought you was gonna say, because they was

1241
01:05:46,800 --> 01:05:49,040
Speaker 5: making that kind of money in fourteen fifteen.

1242
01:05:49,120 --> 01:05:50,400
Speaker 3: Yeah, that's the sixteen.

1243
01:05:50,000 --> 01:05:53,479
Speaker 2: That's that's from June twenty eighteen to June twenty nineteen. Okay,

1244
01:05:53,520 --> 01:05:56,120
Speaker 2: go ahead, So all right, a few things strike my

1245
01:05:56,120 --> 01:05:59,480
Speaker 2: attention here. Ay, that's a lot of money. B DJ

1246
01:05:59,640 --> 01:06:03,080
Speaker 2: and DJing is started with hip hop. That's a hip

1247
01:06:03,080 --> 01:06:06,720
Speaker 2: hop thing, started in the Bronx with Spanish and black people.

1248
01:06:06,800 --> 01:06:09,880
Speaker 2: That's that's just a fact. Nobody on that list is black,

1249
01:06:10,400 --> 01:06:12,920
Speaker 2: even though DJ started at that. So now the d

1250
01:06:13,120 --> 01:06:18,400
Speaker 2: M has taken over. So where where did what happened?

1251
01:06:18,440 --> 01:06:22,200
Speaker 2: Because a lot of especially a lot of hip hop DJs,

1252
01:06:22,280 --> 01:06:25,880
Speaker 2: they struggle financially, they do a lot of clubs, and

1253
01:06:25,960 --> 01:06:28,640
Speaker 2: the clubs scenes diminishes.

1254
01:06:28,160 --> 01:06:30,840
Speaker 3: Kind of over you know, warded.

1255
01:06:31,080 --> 01:06:35,640
Speaker 2: And I'm just wondering your perspective, like do you see

1256
01:06:35,640 --> 01:06:38,640
Speaker 2: an issue with that, Like there's no there's no even

1257
01:06:38,760 --> 01:06:42,320
Speaker 2: like the top DJs aren't making this kind of money.

1258
01:06:44,040 --> 01:06:48,320
Speaker 5: Answer your question, you're damn right, I see, Like yeah,

1259
01:06:48,520 --> 01:06:55,800
Speaker 5: like it's it's it's egregious, it's disgusting. You know, I

1260
01:06:56,080 --> 01:06:58,520
Speaker 5: can tell you even with the Global Spin Awards, right,

1261
01:07:00,040 --> 01:07:05,040
Speaker 5: I remember Brands telling me, oh, we can't sponsor this

1262
01:07:05,200 --> 01:07:08,919
Speaker 5: because you don't have some of the people on that list.

1263
01:07:08,960 --> 01:07:11,160
Speaker 3: I won't name names.

1264
01:07:11,200 --> 01:07:15,560
Speaker 5: Oh it's not mainstream enough because you don't have some

1265
01:07:15,600 --> 01:07:19,920
Speaker 5: of those names, And I'm like, what, which made me

1266
01:07:20,800 --> 01:07:24,880
Speaker 5: even more furious to go out there and make this

1267
01:07:25,000 --> 01:07:29,160
Speaker 5: the biggest award show for what I know to be.

1268
01:07:30,880 --> 01:07:35,160
Speaker 3: Those DJ's favorite DJ. So when I hear those.

1269
01:07:34,960 --> 01:07:38,920
Speaker 5: Type of numbers, it is a slap in the face

1270
01:07:39,920 --> 01:07:43,880
Speaker 5: to all of the real And I don't want to

1271
01:07:43,920 --> 01:07:47,440
Speaker 5: diss nobody, but it's crazy because you see some of

1272
01:07:47,440 --> 01:07:50,080
Speaker 5: the people on that list I won't call names, and

1273
01:07:51,480 --> 01:07:55,240
Speaker 5: they look like they're playing records and then they leave

1274
01:07:55,280 --> 01:07:56,920
Speaker 5: the stage and the records is still.

1275
01:07:58,720 --> 01:08:00,280
Speaker 3: That's the mind boggling part is I'm crazy.

1276
01:08:00,320 --> 01:08:02,439
Speaker 4: I'm thinking to myself, like I've seen a Marshmallow before,

1277
01:08:02,440 --> 01:08:04,520
Speaker 4: I've seen a Calvin Harris and I'm like, yo, you're

1278
01:08:04,520 --> 01:08:04,920
Speaker 4: telling me.

1279
01:08:05,040 --> 01:08:08,000
Speaker 3: DJ Scratch can't do that to an arena. He would

1280
01:08:08,000 --> 01:08:08,680
Speaker 3: tear arena down.

1281
01:08:08,720 --> 01:08:11,160
Speaker 4: He would like Swiss and Mustard, all these guys and

1282
01:08:11,200 --> 01:08:13,520
Speaker 4: even like all these new guys like they could do that.

1283
01:08:13,600 --> 01:08:16,120
Speaker 4: I'm just wondering, is it that we lack the vision

1284
01:08:16,640 --> 01:08:18,840
Speaker 4: of a large scale situation, because like I'm even like

1285
01:08:18,920 --> 01:08:20,719
Speaker 4: cald like I've seen kal It open up for Beyonce

1286
01:08:20,840 --> 01:08:23,320
Speaker 4: on a number of toys. I'm thinking, like, Yo, Callen

1287
01:08:23,400 --> 01:08:26,400
Speaker 4: has enough catalog that he could be the headline for

1288
01:08:26,479 --> 01:08:29,759
Speaker 4: an arena himself, if not a stadium at this point.

1289
01:08:30,160 --> 01:08:32,960
Speaker 3: So is it the lack of vision or I think

1290
01:08:32,960 --> 01:08:33,840
Speaker 3: it's all above it.

1291
01:08:33,880 --> 01:08:36,880
Speaker 5: I think it's it's somewhat lack of vision. And then

1292
01:08:36,920 --> 01:08:46,919
Speaker 5: it goes into what I was saying, you know, twenty twenty, twenty, nineteen,

1293
01:08:47,080 --> 01:08:53,120
Speaker 5: twenty eighteen seventeen, ever since that that orange head dude

1294
01:08:53,600 --> 01:08:58,679
Speaker 5: got into office, he did so much for black people

1295
01:08:59,000 --> 01:09:01,839
Speaker 5: that black people don't even realize. He put a battery

1296
01:09:01,840 --> 01:09:06,800
Speaker 5: in our back like nobody else, like what like, like

1297
01:09:07,600 --> 01:09:11,320
Speaker 5: you don't respect us, So we're gonna respect ourselves in

1298
01:09:11,360 --> 01:09:12,519
Speaker 5: a whole different way.

1299
01:09:12,560 --> 01:09:15,280
Speaker 3: And then it becomes the birth of stuff.

1300
01:09:15,000 --> 01:09:19,200
Speaker 5: Like eyl and buy Black and people having pride in

1301
01:09:19,240 --> 01:09:22,800
Speaker 5: who they are, like don't you ever look down on us?

1302
01:09:22,920 --> 01:09:23,080
Speaker 3: Right?

1303
01:09:23,760 --> 01:09:29,920
Speaker 5: So I think me having been through this, the powers

1304
01:09:29,960 --> 01:09:33,280
Speaker 5: that be don't want to put the money. They don't

1305
01:09:33,320 --> 01:09:37,439
Speaker 5: see the value in our people the way that they

1306
01:09:37,520 --> 01:09:39,680
Speaker 5: see the value in some of the people who you

1307
01:09:39,920 --> 01:09:44,080
Speaker 5: just read off that paper. And if they're writing the checks,

1308
01:09:44,680 --> 01:09:48,559
Speaker 5: you know, and number one, if they're writing the checks,

1309
01:09:48,560 --> 01:09:53,439
Speaker 5: but also if our DJs are making five thousand dollars,

1310
01:09:54,040 --> 01:09:56,639
Speaker 5: and that means you're doing better than ninety percent of.

1311
01:09:56,600 --> 01:09:57,360
Speaker 3: The other DJs.

1312
01:09:57,400 --> 01:10:00,559
Speaker 5: If you're making ten thousand dollars a set and you're

1313
01:10:00,600 --> 01:10:03,480
Speaker 5: doing better than ninety nine percent of the other DJs,

1314
01:10:03,960 --> 01:10:06,720
Speaker 5: you gotta really have a broader vision to be like yo,

1315
01:10:06,840 --> 01:10:08,000
Speaker 5: no way limits.

1316
01:10:08,200 --> 01:10:09,760
Speaker 4: And I think I think that's why what d Knights

1317
01:10:09,800 --> 01:10:12,400
Speaker 4: did over the Quarantine is going when this thing opens

1318
01:10:12,439 --> 01:10:16,440
Speaker 4: back up, I could see him getting it sould Arena

1319
01:10:16,600 --> 01:10:18,479
Speaker 4: right because as he should. As he should because we

1320
01:10:18,560 --> 01:10:20,800
Speaker 4: literally watched him rock out. I'll never forget the first

1321
01:10:20,840 --> 01:10:23,360
Speaker 4: time he did it in March, rocked out for eleven

1322
01:10:23,400 --> 01:10:26,679
Speaker 4: hours straight and turn the world back on the Instagram

1323
01:10:26,720 --> 01:10:29,920
Speaker 4: live or on the Instagram live, and it was like Yo, wow, I.

1324
01:10:29,920 --> 01:10:31,320
Speaker 2: Mean it's like I said, it's just what it's like,

1325
01:10:31,400 --> 01:10:33,719
Speaker 2: rock and roll anything like you started it, it should

1326
01:10:33,720 --> 01:10:36,760
Speaker 2: at least be black, some black DJs in the time.

1327
01:10:36,800 --> 01:10:39,800
Speaker 2: There's no way that you have a DJ list of

1328
01:10:39,880 --> 01:10:42,200
Speaker 2: highest paid DJs, and there's not where that's where it

1329
01:10:42,240 --> 01:10:45,599
Speaker 2: started from. There would be no DJing without hip hop.

1330
01:10:45,880 --> 01:10:50,559
Speaker 5: But but you know that, but think of Becky, who

1331
01:10:50,760 --> 01:10:56,120
Speaker 5: is a thirty year old thirty five year old executive

1332
01:10:57,040 --> 01:11:01,479
Speaker 5: that comes from des Moines, Iowa, or comes like she

1333
01:11:01,600 --> 01:11:05,320
Speaker 5: didn't grow up in the same space that you grew up.

1334
01:11:05,520 --> 01:11:07,600
Speaker 5: She didn't grow up in the same environment that you

1335
01:11:07,720 --> 01:11:12,120
Speaker 5: grew up. So her value that she places when she

1336
01:11:12,400 --> 01:11:15,680
Speaker 5: has a fifty hundred thousand dollars check to cut to

1337
01:11:15,760 --> 01:11:22,800
Speaker 5: a DJ to do the annual Christmas party for X Corporation,

1338
01:11:23,920 --> 01:11:28,040
Speaker 5: do you think she sees the same value in you know? Now,

1339
01:11:28,080 --> 01:11:30,640
Speaker 5: she'll see it in d Night because he's mainstream. But

1340
01:11:30,720 --> 01:11:33,920
Speaker 5: she ain't cutting that check to none of these other

1341
01:11:34,040 --> 01:11:37,360
Speaker 5: guys who are so deservant of it. And you know,

1342
01:11:37,479 --> 01:11:40,880
Speaker 5: if you have the check writers who don't come from

1343
01:11:40,920 --> 01:11:43,679
Speaker 5: the culture and don't respect.

1344
01:11:44,360 --> 01:11:46,960
Speaker 3: They love it, but they're not from it.

1345
01:11:47,439 --> 01:11:49,439
Speaker 5: They want to partake in it and go to the

1346
01:11:49,439 --> 01:11:52,280
Speaker 5: clubs and dance to all the hot hip hop, but

1347
01:11:52,320 --> 01:11:56,160
Speaker 5: they don't necessarily want to hang out with nobody who

1348
01:11:56,240 --> 01:12:00,760
Speaker 5: looks like you, me or you. They're like, nah, like

1349
01:12:00,960 --> 01:12:06,240
Speaker 5: I know tes, I know Martin Garrick's, I know marsh Mellow.

1350
01:12:06,600 --> 01:12:08,800
Speaker 5: Those are the people who I want to come and

1351
01:12:08,920 --> 01:12:13,120
Speaker 5: DJ our party because everybody who's in this party knows them,

1352
01:12:13,280 --> 01:12:15,720
Speaker 5: grew up on them.

1353
01:12:15,800 --> 01:12:19,400
Speaker 4: Yeah, the Nice Man, the original shout to all the originals,

1354
01:12:19,479 --> 01:12:21,799
Speaker 4: d Nice, Clark clamp By, Fido Stretch.

1355
01:12:22,640 --> 01:12:28,120
Speaker 3: Who am I missing Stretch on Strong Bardo? That's it right? No, no, no, no,

1356
01:12:28,640 --> 01:12:33,240
Speaker 3: rich Tony Tones in it. We went. We actually went

1357
01:12:33,240 --> 01:12:35,400
Speaker 3: to one of their shows. Man, So it's rich Nice

1358
01:12:35,439 --> 01:12:36,960
Speaker 3: one of of I think.

1359
01:12:37,920 --> 01:12:40,519
Speaker 4: I think, I think original, original, original, I think so,

1360
01:12:40,600 --> 01:12:42,040
Speaker 4: I think it's I think.

1361
01:12:42,080 --> 01:12:44,960
Speaker 3: If he's not, he's always standing in with us.

1362
01:12:44,960 --> 01:12:46,960
Speaker 2: Salute to all the DJ's. I got one last DJ

1363
01:12:47,080 --> 01:12:49,639
Speaker 2: question before we transition to to where you're at now

1364
01:12:49,640 --> 01:12:53,519
Speaker 2: in life, DJ call this was it's actually a rock commercial.

1365
01:12:54,320 --> 01:12:55,760
Speaker 2: It was a great commercial when he said I had

1366
01:12:55,760 --> 01:12:57,640
Speaker 2: a choice, and it showed like his journey fro when

1367
01:12:57,640 --> 01:12:59,920
Speaker 2: he started things like I could be the biggest radio DJ,

1368
01:13:00,040 --> 01:13:03,080
Speaker 2: I could be the biggest DJ. A lot of people

1369
01:13:03,080 --> 01:13:05,360
Speaker 2: give Calent pushback because they feel, like, you know, for

1370
01:13:05,400 --> 01:13:08,840
Speaker 2: a variety of different reasons. But I think it's safe

1371
01:13:08,840 --> 01:13:11,559
Speaker 2: to say he's the biggest DJ hip hop history. Is

1372
01:13:11,600 --> 01:13:12,240
Speaker 2: that safe to say?

1373
01:13:12,400 --> 01:13:13,720
Speaker 3: It's safe? Yep?

1374
01:13:13,760 --> 01:13:19,919
Speaker 2: Michael Jordan and DJU.

1375
01:13:18,240 --> 01:13:20,080
Speaker 3: And if we're talking, if we are.

1376
01:13:20,080 --> 01:13:24,280
Speaker 5: All around just worldwide mainstream, what he did what he

1377
01:13:24,320 --> 01:13:26,120
Speaker 5: did with not not not here.

1378
01:13:25,960 --> 01:13:27,479
Speaker 3: In New York, not in l A.

1379
01:13:27,680 --> 01:13:32,880
Speaker 5: If you're talking Kalen walks into an event next to

1380
01:13:33,400 --> 01:13:34,160
Speaker 5: every other DJ.

1381
01:13:34,400 --> 01:13:36,400
Speaker 3: Oh, he's the most recognized, He's the most he is

1382
01:13:36,600 --> 01:13:38,000
Speaker 3: the celebrity, he's the a lister.

1383
01:13:39,400 --> 01:13:48,800
Speaker 2: Bar social media chan, snapchat champ changed his life. Fact. Yeah,

1384
01:13:48,840 --> 01:13:52,360
Speaker 2: it's a powerful tool man. So let's talk about motivational speaking.

1385
01:13:53,160 --> 01:13:55,280
Speaker 2: How did you become How did you get into that?

1386
01:13:55,800 --> 01:13:59,360
Speaker 2: Because it's like, all right, you start from music doing

1387
01:13:59,400 --> 01:14:02,439
Speaker 2: the wards old marketing. At what point do you pivot

1388
01:14:02,479 --> 01:14:03,760
Speaker 2: and say I have a story to tell and I

1389
01:14:03,760 --> 01:14:05,960
Speaker 2: can motivate people. How does that come about?

1390
01:14:07,000 --> 01:14:11,120
Speaker 5: Another great question. It didn't come about the way you

1391
01:14:11,120 --> 01:14:12,880
Speaker 5: would think it would come about.

1392
01:14:13,240 --> 01:14:17,800
Speaker 3: It came about me again.

1393
01:14:19,320 --> 01:14:23,840
Speaker 5: Listening to this inner voice, and I am unable to

1394
01:14:23,920 --> 01:14:27,080
Speaker 5: shake it off. When God talks to me, it doesn't

1395
01:14:27,120 --> 01:14:31,200
Speaker 5: matter how bad I don't want to listen. It starts

1396
01:14:31,200 --> 01:14:34,400
Speaker 5: as a whisper and it becomes a smack across my head.

1397
01:14:35,320 --> 01:14:42,320
Speaker 5: So I'm doing my marketing thing. We got all kinds

1398
01:14:42,320 --> 01:14:48,360
Speaker 5: of clients making tons of money. I am you know

1399
01:14:49,200 --> 01:14:53,599
Speaker 5: a music industry that there's not too many rooms I

1400
01:14:53,640 --> 01:14:58,719
Speaker 5: can't get into. And I would sit at my desk.

1401
01:14:58,760 --> 01:15:00,479
Speaker 5: I would go to work, go to the office, and

1402
01:15:00,479 --> 01:15:05,080
Speaker 5: I would sit at my desk and I felt incomplete.

1403
01:15:06,120 --> 01:15:09,479
Speaker 5: I felt this, this.

1404
01:15:09,360 --> 01:15:10,080
Speaker 3: Can't be life.

1405
01:15:10,960 --> 01:15:15,760
Speaker 5: Meanwhile, I got a staff that you know, they look

1406
01:15:15,840 --> 01:15:18,960
Speaker 5: I'm the leader. I pay you know, their bills. They're

1407
01:15:18,960 --> 01:15:22,439
Speaker 5: paying their bills because of checks that I create. And

1408
01:15:24,080 --> 01:15:27,880
Speaker 5: I'm demotivated, and it's hard to fake for me. It's

1409
01:15:27,920 --> 01:15:31,040
Speaker 5: so hard to fake motivation. It's so hard for me

1410
01:15:31,240 --> 01:15:36,920
Speaker 5: to be anything but authentic and genuine. And I would

1411
01:15:37,000 --> 01:15:40,640
Speaker 5: literally sit at my desk and I would listen to

1412
01:15:42,640 --> 01:15:48,080
Speaker 5: Eric the hip hop preacher and the legend the Goat.

1413
01:15:48,160 --> 01:15:50,439
Speaker 5: Yeah he's the legend, but the Goat. And I'm saying

1414
01:15:50,479 --> 01:15:53,759
Speaker 5: that the guy who inspires me so much, Man, Inky Johnson,

1415
01:15:53,920 --> 01:15:59,559
Speaker 5: I just spoke, is the best that every day Eric

1416
01:15:59,600 --> 01:16:03,719
Speaker 5: has been. Yeah, but if y'all don't know Inky Johnson,

1417
01:16:03,960 --> 01:16:08,240
Speaker 5: go and google this man. Inky Johnson saved my life.

1418
01:16:08,720 --> 01:16:11,360
Speaker 5: And I would sit there with my headphones on because

1419
01:16:11,560 --> 01:16:15,519
Speaker 5: when you have a staff, you have to you lead

1420
01:16:15,600 --> 01:16:19,320
Speaker 5: by example, right, So I can't come in there dragon

1421
01:16:19,439 --> 01:16:25,040
Speaker 5: And you know, people see the boss like he's slacking,

1422
01:16:25,960 --> 01:16:28,559
Speaker 5: so they might have thought I was listening to music,

1423
01:16:29,080 --> 01:16:32,240
Speaker 5: but I was really listening to Inky, and I would

1424
01:16:32,280 --> 01:16:34,880
Speaker 5: listen to Eric, and I was trying to find motivation.

1425
01:16:36,240 --> 01:16:40,559
Speaker 5: And right around the time that that was happening, I

1426
01:16:40,600 --> 01:16:44,000
Speaker 5: started to see life different. You get in your forties

1427
01:16:44,680 --> 01:16:49,200
Speaker 5: and you start to realize there's more to this life

1428
01:16:49,240 --> 01:16:52,439
Speaker 5: than making money. It's more to this life. Like I

1429
01:16:52,520 --> 01:16:56,439
Speaker 5: love what y'all are doing, but people who come on

1430
01:16:56,479 --> 01:16:59,720
Speaker 5: your show should be talking like, yes, you want to

1431
01:16:59,720 --> 01:17:03,000
Speaker 5: be sessful, you want to make money, but it's more

1432
01:17:03,040 --> 01:17:07,919
Speaker 5: to life than that. And I'm from the South Bronx

1433
01:17:08,800 --> 01:17:11,080
Speaker 5: and I would look because I spend I don't live

1434
01:17:11,120 --> 01:17:13,519
Speaker 5: in the South Bronx anymore, but my church is in

1435
01:17:13,600 --> 01:17:16,439
Speaker 5: the South Bronx. Still my family, all of my friends

1436
01:17:16,479 --> 01:17:18,680
Speaker 5: I grew up with, and I would go and I

1437
01:17:18,680 --> 01:17:21,439
Speaker 5: would see the hood, and I started to remember when

1438
01:17:21,439 --> 01:17:23,560
Speaker 5: I was a child and when I had all of

1439
01:17:23,600 --> 01:17:28,360
Speaker 5: these big dreams and I just had nobody whatsoever that

1440
01:17:28,880 --> 01:17:32,599
Speaker 5: took me under their wing and mentored me and said, Sean,

1441
01:17:32,680 --> 01:17:35,400
Speaker 5: you can make it out of this Bronx. Not because

1442
01:17:35,400 --> 01:17:38,439
Speaker 5: they didn't want to, but they never made it out

1443
01:17:38,479 --> 01:17:40,840
Speaker 5: the Bronx. They never knew nobody who made it out

1444
01:17:40,880 --> 01:17:41,400
Speaker 5: the Bronx.

1445
01:17:42,920 --> 01:17:43,720
Speaker 3: And as I was.

1446
01:17:43,680 --> 01:17:48,040
Speaker 5: Sitting there and finally, you know, and this is the

1447
01:17:48,080 --> 01:17:50,040
Speaker 5: longest story, I won't even go into it, but when

1448
01:17:50,080 --> 01:17:54,679
Speaker 5: I finally started to answer the call, you know again,

1449
01:17:54,840 --> 01:17:59,200
Speaker 5: it's trust the process. I was listening to these guys

1450
01:17:59,840 --> 01:18:04,479
Speaker 5: to motivate me and to provide direction in education and

1451
01:18:04,520 --> 01:18:07,960
Speaker 5: tell me, Sean, you can do it. I said, I

1452
01:18:08,000 --> 01:18:11,160
Speaker 5: got to become the mentor that I never had to

1453
01:18:11,640 --> 01:18:13,599
Speaker 5: because there's South Bronxes.

1454
01:18:13,120 --> 01:18:14,120
Speaker 3: All over this world.

1455
01:18:14,600 --> 01:18:18,240
Speaker 5: You know, we are from a very poor borough in

1456
01:18:18,280 --> 01:18:21,040
Speaker 5: New York City. The South Bronx is the Bay Route,

1457
01:18:21,160 --> 01:18:26,280
Speaker 5: like that is the poorest borough. But there's South Bronxes

1458
01:18:26,560 --> 01:18:31,519
Speaker 5: in Michigan, There's South Bronxs, you know, in California. It's

1459
01:18:31,560 --> 01:18:34,360
Speaker 5: all over the world. And I and I felt like

1460
01:18:34,439 --> 01:18:36,160
Speaker 5: it was my responsibility.

1461
01:18:37,800 --> 01:18:38,320
Speaker 3: I did it.

1462
01:18:39,840 --> 01:18:43,679
Speaker 5: Maybe I can impact somebody's life and become that mentor

1463
01:18:43,920 --> 01:18:44,960
Speaker 5: that I never had.

1464
01:18:45,280 --> 01:18:46,719
Speaker 3: And that's what set me on the journey.

1465
01:18:47,439 --> 01:18:51,720
Speaker 2: So right now you're speaking like to company schools, Like,

1466
01:18:52,560 --> 01:18:53,360
Speaker 2: how does that work?

1467
01:18:54,720 --> 01:18:59,080
Speaker 5: Well, I speak to companies, I speak to schools, I

1468
01:18:59,120 --> 01:19:03,120
Speaker 5: speak on Instagram Live, I speak wherever I can, wherever

1469
01:19:03,200 --> 01:19:07,920
Speaker 5: my voice can be heard. And I do it because

1470
01:19:08,000 --> 01:19:11,040
Speaker 5: a lot of companies need people like me to come

1471
01:19:11,080 --> 01:19:14,400
Speaker 5: in and rally the troops up. A lot of schools

1472
01:19:14,520 --> 01:19:18,200
Speaker 5: need people like me to come in and speak to

1473
01:19:18,240 --> 01:19:22,639
Speaker 5: the students and show them that this is greater than

1474
01:19:22,640 --> 01:19:24,360
Speaker 5: a degree, because I know a lot of people who

1475
01:19:24,400 --> 01:19:27,639
Speaker 5: have degrees, who are broke, who are unemployed, who ain't

1476
01:19:27,640 --> 01:19:31,200
Speaker 5: figured it out. So I come in and I try

1477
01:19:31,240 --> 01:19:34,960
Speaker 5: to speak to these students that, look, the paper is

1478
01:19:35,000 --> 01:19:41,719
Speaker 5: one thing, but God gave you gifts that only you possess.

1479
01:19:42,360 --> 01:19:44,360
Speaker 5: And I'm a firm believer in this. And maybe this

1480
01:19:44,400 --> 01:19:47,320
Speaker 5: is where my cockiness and my ego comes into play.

1481
01:19:48,120 --> 01:19:50,880
Speaker 5: But even when I was this intern, like I told y'all,

1482
01:19:52,040 --> 01:19:56,639
Speaker 5: I knew couldn't nobody mess with me. But looking back

1483
01:19:56,720 --> 01:20:03,559
Speaker 5: on it, it's because I all too me, Like we

1484
01:20:03,760 --> 01:20:06,639
Speaker 5: all have these individual gifts that we have that make

1485
01:20:06,760 --> 01:20:10,080
Speaker 5: us us. It is our own secret sauce. And if

1486
01:20:10,200 --> 01:20:14,439
Speaker 5: you just tap into what your secret sauce, with your gift,

1487
01:20:14,479 --> 01:20:17,439
Speaker 5: with the thing that you do better than anybody else

1488
01:20:17,800 --> 01:20:21,599
Speaker 5: without trying at all, you have no choice but to win,

1489
01:20:22,640 --> 01:20:23,400
Speaker 5: no choice.

1490
01:20:23,960 --> 01:20:25,840
Speaker 4: So they can jack the swag, But the sauce is

1491
01:20:25,920 --> 01:20:28,760
Speaker 4: so separately there you you know what I'm saying, and

1492
01:20:28,800 --> 01:20:31,240
Speaker 4: that I mean, the Power move Makers is inspiring. I

1493
01:20:31,320 --> 01:20:33,080
Speaker 4: watched a few of them, man, and one of the

1494
01:20:34,320 --> 01:20:36,920
Speaker 4: clips that caught my attention, Man, they really grabbed me.

1495
01:20:36,960 --> 01:20:39,519
Speaker 4: It was like, yes, you love Yankee Johnson, Yes you

1496
01:20:39,560 --> 01:20:41,880
Speaker 4: love every the hip hop appreciator. But you said, Yo,

1497
01:20:42,560 --> 01:20:45,320
Speaker 4: I'm coming for the crown, no question. That's the only

1498
01:20:45,360 --> 01:20:47,640
Speaker 4: reason I'm getting in this thing. I want to be

1499
01:20:47,720 --> 01:20:50,599
Speaker 4: the best. And if you not focus and have laser focus,

1500
01:20:50,720 --> 01:20:53,240
Speaker 4: that's your key word right there, laser focus.

1501
01:20:53,080 --> 01:20:54,920
Speaker 3: You shouldn't do it at all. You'll talk about that

1502
01:20:54,920 --> 01:20:59,040
Speaker 3: little bit. Yeah, you know, maybe maybe you know.

1503
01:20:59,160 --> 01:21:04,920
Speaker 5: I'm born to a alcoholic father, right And like I said,

1504
01:21:04,960 --> 01:21:09,360
Speaker 5: I didn't have any mentors. My grandfather was the closest

1505
01:21:09,400 --> 01:21:12,760
Speaker 5: thing to a mentor I had, but he never made

1506
01:21:12,800 --> 01:21:15,920
Speaker 5: it further than the Bronx and down south. But he

1507
01:21:16,040 --> 01:21:18,720
Speaker 5: taught me to be a man. But one of the

1508
01:21:18,720 --> 01:21:24,200
Speaker 5: things he instilled in me was work, ethic and what

1509
01:21:24,320 --> 01:21:27,200
Speaker 5: it was to become a man. And if you put

1510
01:21:27,240 --> 01:21:30,240
Speaker 5: your mind to something, you go all out for it.

1511
01:21:31,080 --> 01:21:34,559
Speaker 5: And for me, even now that I'm doing this speaking,

1512
01:21:36,439 --> 01:21:41,000
Speaker 5: you think I'm worried about anybody else but eric An

1513
01:21:41,000 --> 01:21:44,680
Speaker 5: Incy everybody else? Is it just in my way, Like, yo,

1514
01:21:46,040 --> 01:21:48,800
Speaker 5: I'm not worried about Like, I don't care if y'all

1515
01:21:48,800 --> 01:21:51,000
Speaker 5: making more money than me. Speaking right now, I don't

1516
01:21:51,000 --> 01:21:53,040
Speaker 5: care if you got a bigger name than me, you

1517
01:21:53,080 --> 01:21:57,080
Speaker 5: ain't in the top spot. I'm only focused on the

1518
01:21:57,120 --> 01:22:01,639
Speaker 5: top spot. And would all do respect because I love

1519
01:22:01,800 --> 01:22:04,040
Speaker 5: you know. I ain't never met Eric yet, I never

1520
01:22:04,080 --> 01:22:07,360
Speaker 5: talked to him, but Inky is my guy, and with

1521
01:22:07,560 --> 01:22:10,240
Speaker 5: all due respect, I'm coming for the crown.

1522
01:22:10,479 --> 01:22:13,679
Speaker 3: It's as simple as that. I got the new campaign.

1523
01:22:13,720 --> 01:22:16,360
Speaker 3: I wrote it the crown or nothing. The crown, Oh,

1524
01:22:16,479 --> 01:22:17,840
Speaker 3: just a crown and nothing. I like that. You are

1525
01:22:17,920 --> 01:22:21,920
Speaker 3: marketing guy up. You need to come on over. The

1526
01:22:21,960 --> 01:22:22,840
Speaker 3: power moves.

1527
01:22:24,760 --> 01:22:26,960
Speaker 2: Crown and nothing. That's that's there you have.

1528
01:22:27,520 --> 01:22:29,800
Speaker 5: I'm putting the world on notice, like like you got

1529
01:22:29,800 --> 01:22:32,559
Speaker 5: to speak this thing into existence. You think I'm doing

1530
01:22:32,600 --> 01:22:35,000
Speaker 5: this to be number two. You think I'm doing this

1531
01:22:35,080 --> 01:22:39,120
Speaker 5: to stand next to somebody else. But those two dudes, like,

1532
01:22:39,280 --> 01:22:43,439
Speaker 5: no way, it's it's not even a And here's another

1533
01:22:43,479 --> 01:22:49,479
Speaker 5: thing because again you know, and the color kind of

1534
01:22:49,479 --> 01:22:51,400
Speaker 5: goes to your point where you were talking about the

1535
01:22:51,439 --> 01:22:55,000
Speaker 5: differences between the black DJs and the white DJs. Those

1536
01:22:55,000 --> 01:23:01,879
Speaker 5: guys are powerful those guys saved my life. But Tony

1537
01:23:02,040 --> 01:23:04,840
Speaker 5: Robbins and so many of those other guys, I'm making

1538
01:23:04,960 --> 01:23:10,600
Speaker 5: quadrant that makes so much more funny than those guys.

1539
01:23:10,880 --> 01:23:14,160
Speaker 3: So you know, I know I'm calling out inky in

1540
01:23:14,240 --> 01:23:15,320
Speaker 3: them because.

1541
01:23:16,600 --> 01:23:19,479
Speaker 5: I do these dudes like like, I am such a

1542
01:23:19,520 --> 01:23:21,720
Speaker 5: fan of these guys. But truth of the matter is,

1543
01:23:22,479 --> 01:23:25,280
Speaker 5: I'm really coming for Tony and I'm gonna bring something

1544
01:23:25,320 --> 01:23:27,960
Speaker 5: to this game that they ain't never seen before. They're

1545
01:23:28,200 --> 01:23:31,320
Speaker 5: like like like they they haven't seen it yet. So

1546
01:23:31,439 --> 01:23:31,880
Speaker 5: when when?

1547
01:23:31,920 --> 01:23:32,360
Speaker 3: When? When?

1548
01:23:32,439 --> 01:23:36,479
Speaker 5: When it's my time and I got the crown, I'm

1549
01:23:36,479 --> 01:23:41,519
Speaker 5: gonna make inspirational and motivational speaking something so different and

1550
01:23:43,520 --> 01:23:49,639
Speaker 5: I am going how did Jay say it, I'm overcharging.

1551
01:23:50,240 --> 01:23:52,519
Speaker 3: I'm overcharging them for what they did the inky in

1552
01:23:52,560 --> 01:23:55,360
Speaker 3: my years that you hold.

1553
01:23:55,400 --> 01:24:02,479
Speaker 2: There you go, fact ladies. Man Sean, it's been a pleasure.

1554
01:24:03,520 --> 01:24:05,920
Speaker 2: How can the people contact you out? What's your social

1555
01:24:06,000 --> 01:24:08,120
Speaker 2: media handles? And you got a podcast is too?

1556
01:24:08,400 --> 01:24:08,599
Speaker 3: Yeah?

1557
01:24:08,680 --> 01:24:11,639
Speaker 2: So any information you want to let the people know.

1558
01:24:12,280 --> 01:24:14,360
Speaker 5: Yes, First I want to let the people know that

1559
01:24:14,560 --> 01:24:17,280
Speaker 5: I am so proud of you guys. I thank you

1560
01:24:17,320 --> 01:24:19,760
Speaker 5: guys for what you are doing for our community. I

1561
01:24:19,800 --> 01:24:22,200
Speaker 5: thank you guys. For the light that you are shining

1562
01:24:22,320 --> 01:24:25,760
Speaker 5: on people who look like us, who talk like us,

1563
01:24:25,920 --> 01:24:29,320
Speaker 5: who come from the same environments and hoods as us.

1564
01:24:29,600 --> 01:24:32,840
Speaker 5: I applaud y'all, and I'm saying this sincerely. I'm not

1565
01:24:32,880 --> 01:24:37,040
Speaker 5: saying it because I'm here. I'm saying it sincerely. You

1566
01:24:37,080 --> 01:24:41,080
Speaker 5: guys are bringing something special to this world, and it's

1567
01:24:41,200 --> 01:24:46,479
Speaker 5: so needed. It is education, and you were really shining

1568
01:24:46,640 --> 01:24:52,840
Speaker 5: a wonderful spotlight on once upon a time you in

1569
01:24:52,920 --> 01:24:54,519
Speaker 5: order to make it out the hood. You thought you

1570
01:24:54,600 --> 01:24:57,439
Speaker 5: had to dribble of basketball. You thought you had to

1571
01:24:57,479 --> 01:24:59,280
Speaker 5: write a rap, You thought you had to go in

1572
01:24:59,320 --> 01:25:04,080
Speaker 5: the studio beats. Y'all are showing people. I don't have

1573
01:25:04,120 --> 01:25:06,680
Speaker 5: those kind of tailants. I can't make a beat if

1574
01:25:06,680 --> 01:25:10,080
Speaker 5: somebody put it in my head, I can't make a beat.

1575
01:25:10,160 --> 01:25:14,800
Speaker 5: I can't write a rap. But y'all have created this

1576
01:25:15,280 --> 01:25:20,640
Speaker 5: wonderful platform, and you know I'm following behind y'all. I

1577
01:25:20,680 --> 01:25:24,000
Speaker 5: have a very similar platform called Power move Makers, and

1578
01:25:24,080 --> 01:25:27,840
Speaker 5: I'm shining a light on a lot of the individuals

1579
01:25:27,840 --> 01:25:31,160
Speaker 5: that you guys have on this show. And I want

1580
01:25:31,200 --> 01:25:38,160
Speaker 5: to again have people come onto my platform and give

1581
01:25:38,280 --> 01:25:40,880
Speaker 5: back and become the mentors and the educators to our

1582
01:25:40,920 --> 01:25:44,360
Speaker 5: communities that just like I didn't have these people, maybe

1583
01:25:44,439 --> 01:25:47,320
Speaker 5: they don't have them in their life. So that's number one.

1584
01:25:47,439 --> 01:25:51,439
Speaker 5: Find me at on YouTube at Power move Makers and

1585
01:25:51,560 --> 01:25:55,280
Speaker 5: everything else is Power move Press at Power Moves and

1586
01:25:55,360 --> 01:25:57,840
Speaker 5: my last name is Peas and Paul Ours and Roger

1587
01:25:58,280 --> 01:26:00,320
Speaker 5: Ears and Elvis ZS and z Bro.

1588
01:26:01,240 --> 01:26:03,559
Speaker 3: There you have it, ladies and gentlemen. Troy housekeeping it on.

1589
01:26:03,640 --> 01:26:05,920
Speaker 4: Yeah, shout to everybody on Patreon dot com. Y'all know

1590
01:26:05,920 --> 01:26:08,280
Speaker 4: that's our proud to pay program. Rest and peace in it, man.

1591
01:26:08,560 --> 01:26:12,479
Speaker 4: I always be remiss to say that, but rest y'all know.

1592
01:26:12,800 --> 01:26:15,840
Speaker 4: Tier five y'all have access to eyl University, the number

1593
01:26:15,840 --> 01:26:18,599
Speaker 4: one online school for financial education in the world.

1594
01:26:18,840 --> 01:26:19,720
Speaker 3: We're very proud of that.

1595
01:26:19,760 --> 01:26:21,240
Speaker 4: And I just want to give a quick shout out

1596
01:26:21,520 --> 01:26:24,320
Speaker 4: to three new members Tier five numbers the Marius, Justin

1597
01:26:24,360 --> 01:26:27,240
Speaker 4: and Stephen. We are looking forward to having that conversation

1598
01:26:27,280 --> 01:26:29,960
Speaker 4: with y'all. We appreciate y'all and everybody that supporting that

1599
01:26:30,000 --> 01:26:32,160
Speaker 4: new EYL merch the Arnest Collection.

1600
01:26:33,600 --> 01:26:35,120
Speaker 3: We greatly appreciate y'all.

1601
01:26:34,880 --> 01:26:38,000
Speaker 2: Man, that's for sure. All right, Gods, thank you for

1602
01:26:38,120 --> 01:26:40,479
Speaker 2: rocking with us. We'll see you next week, Peace Peace,

1603
01:26:40,520 --> 01:26:42,120
Speaker 2: Peace coach.

1604
01:26:42,200 --> 01:26:44,680
Speaker 6: The energy out there felt different. What changed for the

1605
01:26:44,720 --> 01:26:45,200
Speaker 6: team today?

1606
01:26:45,320 --> 01:26:47,480
Speaker 4: It was the new game day scratches from the California

1607
01:26:47,520 --> 01:26:48,960
Speaker 4: Lottery players, everything.

1608
01:26:49,280 --> 01:26:51,240
Speaker 3: Those games sent the team's energy through the roof.

1609
01:26:51,320 --> 01:26:53,280
Speaker 6: Are you saying it was the off field play that

1610
01:26:53,360 --> 01:26:54,479
Speaker 6: made the difference on the field.

1611
01:26:54,560 --> 01:26:57,320
Speaker 2: Hey, little play makes your day, and today it made

1612
01:26:57,320 --> 01:26:58,720
Speaker 2: the game. That's all for.

1613
01:26:58,800 --> 01:27:03,040
Speaker 6: Now played the new Los Angeles Chargers, San Francisco forty

1614
01:27:03,120 --> 01:27:06,360
Speaker 6: nine ers and Los Angeles Rams scratchers from the California Lottery.

1615
01:27:06,479 --> 01:27:09,599
Speaker 6: A little play can make your day. Peace play responsibly.

1616
01:27:09,680 --> 01:27:11,240
Speaker 6: Must be eighteen years or older to purchase play or

1617
01:27:11,240 --> 01:27:11,519
Speaker 6: claim