WEBVTT - Make hay while the sun shines

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>tip is to make hay while the sun shines. When

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<v Speaker 1>you've got a good opportunity, you can shift your normal

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<v Speaker 1>processes a little, not too much, but some, so you've

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<v Speaker 1>got enough metaphorical hey to last the winter. Today's tip

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<v Speaker 1>was inspired by an episode of Before Breakfast that you

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<v Speaker 1>will hear soon, in which I interview Tracy Davidson, the

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<v Speaker 1>co anchor of Philadelphia's NBC ten four o'clock and five

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<v Speaker 1>o'clock newscasts. She mentions in our upcoming interview that currently,

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<v Speaker 1>as in during the fall of what is an election year,

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<v Speaker 1>her station is running three and a half minute ad

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<v Speaker 1>breaks versus the normal two and a half minutes. The

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<v Speaker 1>reason for this is that Pennsylvania, where Tracy and I

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<v Speaker 1>both live, is a swing state in America's presidential elections.

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<v Speaker 1>We also have a competitive senate race in some others.

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<v Speaker 1>There is just a huge market for TV ads right now,

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<v Speaker 1>so her station is making hay while the sun shines.

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<v Speaker 1>Of course, there is a limit to this. You can't

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<v Speaker 1>make hay twenty four hours a day over the summer,

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<v Speaker 1>and likewise, people would stop watching the news if the

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<v Speaker 1>ads were thirty minutes long, leaving no time for watching Tracy.

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<v Speaker 1>But an extra minute per ad break increases revenue during

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<v Speaker 1>this narrow stretch of time, when the revenue is there

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<v Speaker 1>to be had. I think this is smart, and there

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<v Speaker 1>might be applications in other fields. Maybe your organization planned

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<v Speaker 1>to hire five new college grads for your office this year,

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<v Speaker 1>but you've got a really, really good crop of applicants.

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<v Speaker 1>Is there a good reason not to make an extra

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<v Speaker 1>offer or too, Perhaps if budgets are really tight, but

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<v Speaker 1>entry level folks are probably relatively cheap, and they might

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<v Speaker 1>be able to take on a lot. If the opportunity

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<v Speaker 1>is there, it might be wise to expand a little

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<v Speaker 1>more than you thought you would. You can make Hay

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<v Speaker 1>well the sun shines. My university actually expanded the size

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<v Speaker 1>of their incoming classes a while ago because they realized

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<v Speaker 1>that they were turning down a lot of really good applicants.

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<v Speaker 1>When there is no difference between the last one hundred

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<v Speaker 1>people you took and the first one hundred people you rejected,

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<v Speaker 1>maybe you can build in some more space or acquire

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<v Speaker 1>some more buildings and bring them in I think this

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<v Speaker 1>philosophy can also apply to something like exercise. Some days

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<v Speaker 1>you just do the basics. But if you are out

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<v Speaker 1>for a run and you're feeling really good and the

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<v Speaker 1>sun is shining, maybe you go for a little further

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<v Speaker 1>than you planned. Not much more, but a little. You

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<v Speaker 1>can seize the opportunity. Again, there's no need to go

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<v Speaker 1>overboard with thirty minute ad breaks or hiring one hundred

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<v Speaker 1>people when you meant to hire five. But when conditions

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<v Speaker 1>are good, sometimes we can deviate a bit from the

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<v Speaker 1>plan in order to seize the opportunity. Come mid November,

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<v Speaker 1>all those political ads will be gone. It's good to

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<v Speaker 1>make the revenue when you can. In the meantime, this Laura,

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<v Speaker 1>thanks for listening, and here's to making the most of

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<v Speaker 1>our time. Thanks for listening to Before Breakfast. If you've

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<v Speaker 1>got questions, ideas, or feedback, you can reach me at

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<v Speaker 1>Laura at Laura vandercam dot com. Before Breakfast is a

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<v Speaker 1>production of iHeartMedia. For more podcasts from iHeartMedia, please visit

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