1 00:00:04,160 --> 00:00:08,000 Speaker 1: Welcome, Welcome, Welcome to the Bob Left Sets podcast. My 2 00:00:08,080 --> 00:00:11,840 Speaker 1: guest today is most Easy manager of Marshmallow and so 3 00:00:11,960 --> 00:00:14,400 Speaker 1: much more. Good to have you here, Mo, thank you 4 00:00:14,440 --> 00:00:16,799 Speaker 1: for having me excited to be here. Okay, Now, we 5 00:00:16,880 --> 00:00:19,880 Speaker 1: live in a world where many people don't know what's 6 00:00:19,880 --> 00:00:23,240 Speaker 1: going on outside their vertical, So give us a snapshot 7 00:00:23,600 --> 00:00:26,840 Speaker 1: of who Marshmallow is and what is what he's doing 8 00:00:26,960 --> 00:00:29,520 Speaker 1: right now? Yeah, definitely. So, I mean I think, uh, 9 00:00:29,760 --> 00:00:33,880 Speaker 1: you know, Marshmallow was conceptualizing in the last three years. 10 00:00:34,000 --> 00:00:35,920 Speaker 1: You know, we came up with this concept of creating 11 00:00:35,960 --> 00:00:39,120 Speaker 1: something that was a faceless brand, something that you know, 12 00:00:39,360 --> 00:00:42,400 Speaker 1: everybody could connect to in a way um and essentially 13 00:00:42,720 --> 00:00:45,560 Speaker 1: essentially like in a movement. Um. And within the last 14 00:00:45,720 --> 00:00:48,159 Speaker 1: you know, three years, we've you know, he's got he's 15 00:00:48,159 --> 00:00:51,159 Speaker 1: in the number eight most streamed artists on Spotify in 16 00:00:51,200 --> 00:00:53,840 Speaker 1: the world right now, number at the most streamed. Okay, 17 00:00:53,920 --> 00:00:56,600 Speaker 1: that's that's what for twenty that's right this very second, 18 00:00:56,640 --> 00:01:00,120 Speaker 1: or for right this second. Okay, So let's just to 19 00:01:00,160 --> 00:01:02,080 Speaker 1: get the ark. Have you been doing it for three years? 20 00:01:02,200 --> 00:01:04,759 Speaker 1: What was he last year? The last two years, we 21 00:01:04,760 --> 00:01:07,399 Speaker 1: we were feeding our core more so, Okay, I've interrupted 22 00:01:07,400 --> 00:01:09,399 Speaker 1: you Okay, so you do you had this movement? Yeah, 23 00:01:09,440 --> 00:01:12,319 Speaker 1: so we started this movement. UM fed the core dance 24 00:01:12,360 --> 00:01:14,280 Speaker 1: fans for the last two years and then it wasn't 25 00:01:14,360 --> 00:01:17,200 Speaker 1: until August so last year that we released our first 26 00:01:17,240 --> 00:01:19,800 Speaker 1: kind of commercial single. UM was a record called Silence 27 00:01:19,800 --> 00:01:22,360 Speaker 1: with Khalid came out through our c a UM we're 28 00:01:22,400 --> 00:01:25,240 Speaker 1: unsigned UM, so we did a single deal with them, 29 00:01:25,360 --> 00:01:28,039 Speaker 1: and then we released the next single with Selina Gomez 30 00:01:28,080 --> 00:01:31,160 Speaker 1: called Wolves on an interscope, and then we just released 31 00:01:31,360 --> 00:01:35,800 Speaker 1: another single with Warner called Friends with Anne Marie. She's 32 00:01:36,640 --> 00:01:39,240 Speaker 1: really well known person the UK. She's dope and that's 33 00:01:39,240 --> 00:01:41,520 Speaker 1: how we've been kind of running it. So as we 34 00:01:41,560 --> 00:01:45,240 Speaker 1: sit here, how old are you? Seven? This is the 35 00:01:45,240 --> 00:01:48,680 Speaker 1: younger generation and you're from southern California, right correct. I 36 00:01:48,720 --> 00:01:51,360 Speaker 1: went to UC Riverside, grew up in a thinyland Empire 37 00:01:51,360 --> 00:01:53,920 Speaker 1: and Corona UM and then moved to l about four 38 00:01:53,960 --> 00:01:55,760 Speaker 1: and a half years ago when I joined Red Light. Okay, 39 00:01:55,760 --> 00:01:58,280 Speaker 1: but before we get there, you grow up in East 40 00:01:58,480 --> 00:02:00,520 Speaker 1: l A. And your parents do what for a living? 41 00:02:00,960 --> 00:02:04,120 Speaker 1: So my mom worked in department store, she worked at 42 00:02:04,200 --> 00:02:06,480 Speaker 1: Robinson's May growing up, and then my dad, my dad 43 00:02:06,520 --> 00:02:09,320 Speaker 1: passed away when I was seventeen. But my dad was 44 00:02:09,320 --> 00:02:11,760 Speaker 1: like a general contractor. My family was like a low 45 00:02:11,800 --> 00:02:15,280 Speaker 1: class We weren't rich at all. Of his poor Okay, 46 00:02:15,480 --> 00:02:18,120 Speaker 1: your father dies when you're seventeen, that much really fuck 47 00:02:18,160 --> 00:02:20,280 Speaker 1: you up? Yeah? Yeah, it was, to be honest, I 48 00:02:20,480 --> 00:02:23,120 Speaker 1: mean at the time, like I look at it like 49 00:02:23,120 --> 00:02:24,600 Speaker 1: it's a blessing in disguise in a way though, Like 50 00:02:24,639 --> 00:02:26,840 Speaker 1: my dad was my best friend. But I wouldn't be 51 00:02:26,840 --> 00:02:28,640 Speaker 1: sitting where I am today if if you know, he 52 00:02:28,639 --> 00:02:30,440 Speaker 1: would have never let me go into music, like you know, 53 00:02:30,480 --> 00:02:32,560 Speaker 1: being middle Easter. And I think that the stereotype is 54 00:02:32,560 --> 00:02:35,880 Speaker 1: you're either a doctor, lawyer, engineer, nothing, you know, so 55 00:02:36,240 --> 00:02:38,160 Speaker 1: none of the none of the things that you know, 56 00:02:38,560 --> 00:02:41,120 Speaker 1: lad to the path here would have happened if you 57 00:02:41,160 --> 00:02:44,360 Speaker 1: know that didn't happen in a sense. But um it 58 00:02:44,400 --> 00:02:46,440 Speaker 1: also you know, it was my biggest motivation. And I 59 00:02:46,440 --> 00:02:48,160 Speaker 1: mean I didn't ever want to go to school. I 60 00:02:48,240 --> 00:02:49,519 Speaker 1: was like, you know, I don't need to go to college. 61 00:02:49,560 --> 00:02:52,120 Speaker 1: But you know, before my dad passed away, I promised him, 62 00:02:52,160 --> 00:02:54,240 Speaker 1: you know, I would go to college, you get a degree. 63 00:02:54,520 --> 00:02:56,480 Speaker 1: Did that for him, and it's always been kind of 64 00:02:56,520 --> 00:02:58,360 Speaker 1: like that motivation for me. And as you get older, 65 00:02:58,360 --> 00:03:00,919 Speaker 1: you see the sacrifices your parents make for you as 66 00:03:00,919 --> 00:03:02,880 Speaker 1: a kid, and none of it ever makes sense until 67 00:03:02,880 --> 00:03:04,520 Speaker 1: you're older, and until you get to the age where 68 00:03:04,639 --> 00:03:06,680 Speaker 1: like wow, like now it all makes sense. I used 69 00:03:06,720 --> 00:03:08,360 Speaker 1: to think my parents were stupid, and now I'm like, wow, 70 00:03:08,680 --> 00:03:11,440 Speaker 1: they've you know, really done so much to get us 71 00:03:11,440 --> 00:03:13,120 Speaker 1: to where we're at and really make sure that you know, 72 00:03:13,200 --> 00:03:14,400 Speaker 1: we never had to deal with the things we have 73 00:03:14,480 --> 00:03:16,920 Speaker 1: to deal with now. Now. Were your parents born in America? No, 74 00:03:17,000 --> 00:03:19,440 Speaker 1: So my parents are from Afghanistan. They came here like 75 00:03:19,520 --> 00:03:22,040 Speaker 1: forty years ago when the Russians invaded Afghanistan. They left 76 00:03:22,480 --> 00:03:26,360 Speaker 1: Um and came here as well. Afghanistan that's a crazy country. 77 00:03:26,360 --> 00:03:29,400 Speaker 1: The Russians couldn't win, The Americans coodn't win. Did your 78 00:03:29,440 --> 00:03:31,840 Speaker 1: family have a big identity of the Afghanistan aards soon 79 00:03:31,840 --> 00:03:34,639 Speaker 1: as they moved to America, the yeah, they left that behind. 80 00:03:35,160 --> 00:03:37,960 Speaker 1: And so you've never been to actually went uh? I 81 00:03:38,040 --> 00:03:41,160 Speaker 1: was thirteen. I went Um for a month. My dad 82 00:03:41,200 --> 00:03:43,119 Speaker 1: was back out there, and then my mom started working 83 00:03:43,160 --> 00:03:44,920 Speaker 1: with the military as a translator for a little bit, 84 00:03:45,040 --> 00:03:46,760 Speaker 1: and then I went there to see my dad for 85 00:03:46,760 --> 00:03:48,560 Speaker 1: like a month, when I was thirteen, Uh, and it 86 00:03:48,640 --> 00:03:50,480 Speaker 1: was I mean it's a culture shock, you know, growing 87 00:03:50,560 --> 00:03:53,000 Speaker 1: up in the Inlanta Empire, going to a country like 88 00:03:53,040 --> 00:03:56,520 Speaker 1: that where it's a third world country. It's it's definitely different. 89 00:03:56,520 --> 00:03:59,280 Speaker 1: But it was, you know, quite an eye opening experience. Well. 90 00:03:59,280 --> 00:04:04,160 Speaker 1: Tom Freshen used to run MTV after leaving Viacom, he 91 00:04:04,280 --> 00:04:06,920 Speaker 1: invested in television stations and then we were at lunch 92 00:04:06,920 --> 00:04:09,280 Speaker 1: about a year ago and he was saying, they killed 93 00:04:09,360 --> 00:04:13,000 Speaker 1: everybody involved. I mean, it's really got more dangerous within 94 00:04:13,040 --> 00:04:16,000 Speaker 1: the last year. Definitely, definitely. Yeah. I think they just 95 00:04:16,000 --> 00:04:17,880 Speaker 1: don't They don't showed on the news as much anymore 96 00:04:17,920 --> 00:04:20,479 Speaker 1: because they've moved on to different topics. But but yeah, 97 00:04:20,480 --> 00:04:23,120 Speaker 1: I mean it hasn't settled down right exactly. Like I 98 00:04:23,160 --> 00:04:26,440 Speaker 1: watched five Vice News, which Tom has also involved in, 99 00:04:26,640 --> 00:04:29,040 Speaker 1: and you see pictures of what's really going on in 100 00:04:29,080 --> 00:04:32,880 Speaker 1: Syria and it's like you're horrified. It's crazy. It's crazy. Okay. 101 00:04:32,880 --> 00:04:35,760 Speaker 1: So anyway, you're in the Inland Empire growing up, are 102 00:04:35,800 --> 00:04:38,880 Speaker 1: you a music fan? Um? I was always intrigued by 103 00:04:39,080 --> 00:04:40,760 Speaker 1: but my dad wouldn't let me listen to rap music 104 00:04:40,760 --> 00:04:42,560 Speaker 1: growing up. He wouldn't let me listen to it. No. No. 105 00:04:42,640 --> 00:04:44,719 Speaker 1: I remember when I was like, I was like seven 106 00:04:44,800 --> 00:04:47,720 Speaker 1: or eight and Coolio had this song where it was 107 00:04:47,760 --> 00:04:50,080 Speaker 1: like one, two, three, four, get your women up off 108 00:04:50,120 --> 00:04:51,440 Speaker 1: the floor, and I remember playing it in the car 109 00:04:51,520 --> 00:04:53,440 Speaker 1: with my dad and from that moment he was like, 110 00:04:53,480 --> 00:04:55,400 Speaker 1: you can never listen to this to this again, like 111 00:04:55,400 --> 00:04:57,520 Speaker 1: because do you know what this means? And I'm like no, 112 00:04:58,279 --> 00:05:00,400 Speaker 1: so then uh. And then I remember I took my 113 00:05:00,440 --> 00:05:03,680 Speaker 1: cousin had like dmx is album. I think it was 114 00:05:03,720 --> 00:05:05,960 Speaker 1: like when I felt what it was called, but it 115 00:05:06,080 --> 00:05:07,960 Speaker 1: was you know, I took it from my cousin. I 116 00:05:08,040 --> 00:05:10,400 Speaker 1: used to hide it under all my clothes, and anytime 117 00:05:10,400 --> 00:05:11,800 Speaker 1: my dad was at home, I would listen to d 118 00:05:11,920 --> 00:05:13,520 Speaker 1: MX and be like, oh my god, like I love 119 00:05:13,640 --> 00:05:16,360 Speaker 1: I love wrap, I love this. Uh. And then it 120 00:05:16,400 --> 00:05:18,280 Speaker 1: wasn't until I was like fourteen or fifteen. I think 121 00:05:18,440 --> 00:05:22,039 Speaker 1: I was sixteen I got my first car. UM. I 122 00:05:22,120 --> 00:05:24,000 Speaker 1: just kind of gradually started listening to it again and 123 00:05:24,040 --> 00:05:26,160 Speaker 1: like not hiding it, and then he was cool with it. 124 00:05:26,560 --> 00:05:28,719 Speaker 1: Um so he turned around, he turned around out. But 125 00:05:28,720 --> 00:05:30,160 Speaker 1: I think at that point I was seven years old 126 00:05:30,200 --> 00:05:31,839 Speaker 1: listening to a song talking about put your girl on 127 00:05:31,839 --> 00:05:35,200 Speaker 1: the right right right, So there are how many kids 128 00:05:35,200 --> 00:05:37,000 Speaker 1: in your family? I have one little sister, and what 129 00:05:37,040 --> 00:05:40,200 Speaker 1: does she do now? She's in nursing school. Okay, So 130 00:05:40,560 --> 00:05:43,160 Speaker 1: you go through high school, there's you're just listening. You're 131 00:05:43,160 --> 00:05:46,040 Speaker 1: a music fan. You're not in the business or dreaming 132 00:05:46,040 --> 00:05:49,520 Speaker 1: about being in the business. Yeah, not not at all. Um. 133 00:05:49,560 --> 00:05:52,440 Speaker 1: You know. So when I was in high school, um, 134 00:05:52,480 --> 00:05:54,720 Speaker 1: you know, I my senior year, I was graduating and 135 00:05:54,720 --> 00:05:56,880 Speaker 1: that's when my dad passed away. So you know, it 136 00:05:56,960 --> 00:05:59,240 Speaker 1: took its toll on me where you know, my mom 137 00:05:59,279 --> 00:06:02,160 Speaker 1: wasn't really working, so I was having to do everything 138 00:06:02,160 --> 00:06:04,039 Speaker 1: I could to kind of provide for the family. And 139 00:06:04,080 --> 00:06:06,680 Speaker 1: then um, through that though, I fell in love with 140 00:06:06,680 --> 00:06:09,160 Speaker 1: electronic music. Just it was one kind of vertical where 141 00:06:09,160 --> 00:06:11,520 Speaker 1: I could escape through and listen to and it was 142 00:06:11,560 --> 00:06:14,360 Speaker 1: something that like I loved, um And then I was like, 143 00:06:14,360 --> 00:06:17,240 Speaker 1: you know this is this is cool? Okay, So this 144 00:06:17,320 --> 00:06:20,840 Speaker 1: is like two thousand seven or so. How do you 145 00:06:20,920 --> 00:06:23,400 Speaker 1: find electronic music? At that point? I think that's when 146 00:06:23,720 --> 00:06:25,520 Speaker 1: I had just a friend of mine was like, yo, 147 00:06:25,600 --> 00:06:29,480 Speaker 1: you know there's this festival um called Nocturnal Wonderland in 148 00:06:29,520 --> 00:06:32,880 Speaker 1: Santa Berardino, Like, let's let's go to this festival. Um, 149 00:06:33,320 --> 00:06:34,920 Speaker 1: and I was just like okay, whatever, like I've never 150 00:06:34,960 --> 00:06:37,440 Speaker 1: been to a festival, and I went and then just 151 00:06:37,520 --> 00:06:42,119 Speaker 1: kind of saw the culture of of you know, this 152 00:06:42,120 --> 00:06:44,080 Speaker 1: this dance music. In a sense, it was just like 153 00:06:44,080 --> 00:06:46,320 Speaker 1: this is kind of cool. Um. And then just really 154 00:06:46,360 --> 00:06:48,480 Speaker 1: like the music. And then I connected with the music, 155 00:06:48,520 --> 00:06:51,719 Speaker 1: and then you know, it was like okay, maybe uh, 156 00:06:51,720 --> 00:06:53,920 Speaker 1: maybe I want to learn how to be more involved 157 00:06:53,960 --> 00:06:57,640 Speaker 1: in a sense, and maybe I want to start deejaying. Um. 158 00:06:57,720 --> 00:07:01,599 Speaker 1: So then I bought some turntables um, and then started 159 00:07:01,640 --> 00:07:03,840 Speaker 1: with that, and then it was just like, you know, 160 00:07:03,880 --> 00:07:05,720 Speaker 1: I need to I need to make my money back 161 00:07:05,720 --> 00:07:07,160 Speaker 1: for these turntable. I spent a lot of money on 162 00:07:07,200 --> 00:07:10,720 Speaker 1: these at the time, and I found a local dive bar. 163 00:07:11,080 --> 00:07:13,280 Speaker 1: In the dive bar, you're still in high school, I 164 00:07:13,400 --> 00:07:17,080 Speaker 1: just I graduated now, so I was in college. Um, 165 00:07:17,160 --> 00:07:18,800 Speaker 1: so I was I turned I think at this point 166 00:07:18,840 --> 00:07:21,000 Speaker 1: I was twenty one, and I found like there was 167 00:07:21,000 --> 00:07:22,720 Speaker 1: a dive bar down the street from my house. One 168 00:07:22,720 --> 00:07:24,480 Speaker 1: side was a strip club and then once I was 169 00:07:24,480 --> 00:07:26,800 Speaker 1: a sports bar and you could walk through each side. 170 00:07:27,440 --> 00:07:29,920 Speaker 1: So I convinced the owner to allow me to start 171 00:07:29,960 --> 00:07:32,040 Speaker 1: like a E d m night every Thursday night there 172 00:07:32,160 --> 00:07:36,840 Speaker 1: and in Corona. Um and uh you know this, this 173 00:07:36,920 --> 00:07:38,800 Speaker 1: dive bar was on the show Bar Rescue Like that's 174 00:07:38,800 --> 00:07:40,240 Speaker 1: how much a piece of shade it was. It was 175 00:07:40,320 --> 00:07:43,120 Speaker 1: the worst thing ever, but it worked. At that time, 176 00:07:43,200 --> 00:07:45,520 Speaker 1: electronic music was just like, you know, starting to build, 177 00:07:45,560 --> 00:07:48,280 Speaker 1: and um, every Thursday night I was bringing you know, 178 00:07:48,440 --> 00:07:50,080 Speaker 1: a couple of hundred kids from all over the Inland 179 00:07:50,080 --> 00:07:52,800 Speaker 1: emp party to this bar to listen to like you know, 180 00:07:53,080 --> 00:07:56,120 Speaker 1: dubstep and all this other stuff. Um. And then from 181 00:07:56,120 --> 00:07:59,840 Speaker 1: there just kind of started building. And then uh you 182 00:08:00,040 --> 00:08:02,280 Speaker 1: I was like, okay, I need to scale this up along. Okay, 183 00:08:02,280 --> 00:08:05,120 Speaker 1: before you get there, you're in college, you see riverside. 184 00:08:05,720 --> 00:08:07,600 Speaker 1: Are you doing anything with music? Then? Before you hit 185 00:08:07,640 --> 00:08:10,640 Speaker 1: twenty one, I was a finance major, okay, and that's 186 00:08:10,640 --> 00:08:14,520 Speaker 1: what you graduated in. So you buy the turntables because 187 00:08:14,520 --> 00:08:18,200 Speaker 1: you want to get further into the scene and a 188 00:08:18,200 --> 00:08:20,520 Speaker 1: little bit slower. How do you decide, Okay, I'm gonna 189 00:08:20,560 --> 00:08:22,640 Speaker 1: go approach this guy in the bar. Most people are 190 00:08:22,640 --> 00:08:25,360 Speaker 1: not that motivated. Yeah, I mean for me, I was, 191 00:08:25,560 --> 00:08:27,040 Speaker 1: you know, I was a kid that was you know, 192 00:08:27,320 --> 00:08:29,400 Speaker 1: as a kids selling candy to all the neighborhood kids 193 00:08:29,440 --> 00:08:31,720 Speaker 1: from Costco. And then I was as I got older, 194 00:08:31,760 --> 00:08:34,280 Speaker 1: I was, you know, selling everything I could. You know. 195 00:08:34,320 --> 00:08:36,480 Speaker 1: I was coming to l A and getting like, you know, 196 00:08:36,480 --> 00:08:38,400 Speaker 1: fake jeans from the alley and taking it to all 197 00:08:38,440 --> 00:08:39,880 Speaker 1: the kids, telling you know, and selling it to the 198 00:08:39,920 --> 00:08:41,800 Speaker 1: kids at school like you know, I've got true religions 199 00:08:41,920 --> 00:08:45,360 Speaker 1: about these geans. Like I was always like you know, looking, 200 00:08:46,120 --> 00:08:48,240 Speaker 1: always like hustling in that. And so you're a self starter. 201 00:08:48,280 --> 00:08:50,560 Speaker 1: If it wasn't music, could be successful doing something else. 202 00:08:50,640 --> 00:08:53,079 Speaker 1: I mean I don't know, but yeah, I would think 203 00:08:53,120 --> 00:08:55,520 Speaker 1: I would think, so okay, So the concept of I 204 00:08:55,559 --> 00:08:57,800 Speaker 1: have these turntables, how to get my money back and 205 00:08:57,840 --> 00:08:59,600 Speaker 1: I got to find a place to dj? It's not 206 00:08:59,679 --> 00:09:02,640 Speaker 1: a you step for you, not really, no, I mean 207 00:09:03,480 --> 00:09:05,679 Speaker 1: it was just something of like, you know, I was 208 00:09:06,040 --> 00:09:08,040 Speaker 1: how can I make money off this? Off this? You know, 209 00:09:08,080 --> 00:09:09,960 Speaker 1: And at that time, DJs were starting to become cool 210 00:09:10,000 --> 00:09:12,480 Speaker 1: and it was a new trend, and was like, okay, 211 00:09:12,520 --> 00:09:15,400 Speaker 1: maybe I can learn this and and kind of go 212 00:09:15,440 --> 00:09:17,640 Speaker 1: with it. Were you any good in retrospect? No? I 213 00:09:17,679 --> 00:09:20,280 Speaker 1: was terrible. I was, you know, I looked back at 214 00:09:20,320 --> 00:09:22,160 Speaker 1: myself like like, dude, I suck. I don't know what 215 00:09:22,160 --> 00:09:24,679 Speaker 1: I was doing so, um, but it worked. I mean 216 00:09:25,920 --> 00:09:28,440 Speaker 1: it worked in a sense of like I was bringing 217 00:09:28,720 --> 00:09:30,800 Speaker 1: you know, two hundred three hundred kids every Thursday night 218 00:09:30,880 --> 00:09:32,840 Speaker 1: and created Okay, so how did you get the two 219 00:09:33,240 --> 00:09:36,000 Speaker 1: three hundred kids there? Facebook? So Facebook had just kind 220 00:09:36,000 --> 00:09:38,400 Speaker 1: of Facebook was like you know and its things. So 221 00:09:38,440 --> 00:09:40,840 Speaker 1: I was, you know, I was getting you know, these 222 00:09:41,200 --> 00:09:43,360 Speaker 1: all these girls from school and stuff like that, getting 223 00:09:43,360 --> 00:09:46,520 Speaker 1: their personal facebooks from them, inviting all of their friends 224 00:09:46,520 --> 00:09:48,800 Speaker 1: and sending them messages acting like I was a girl 225 00:09:48,880 --> 00:09:50,360 Speaker 1: being like, you know, hey, come meet me at this 226 00:09:50,720 --> 00:09:53,959 Speaker 1: show on Thursday. You know. So I was just guerrilla 227 00:09:54,000 --> 00:09:56,319 Speaker 1: marketing and then hiring you know, other kids to go 228 00:09:56,360 --> 00:09:59,520 Speaker 1: and put flyers all over you know, UC, Riverside and 229 00:09:59,600 --> 00:10:02,120 Speaker 1: r CC and all these different colleges and just kind 230 00:10:02,120 --> 00:10:04,800 Speaker 1: of just doing doing what a promoter would do in 231 00:10:04,800 --> 00:10:09,000 Speaker 1: a sense. Um and uh, you know, spread the word 232 00:10:09,000 --> 00:10:10,439 Speaker 1: and then the rest of the word of mouth because 233 00:10:10,480 --> 00:10:13,040 Speaker 1: you know, um, we had a bunch of girls there 234 00:10:13,080 --> 00:10:14,800 Speaker 1: all the time. So when girls are there, guys want 235 00:10:14,800 --> 00:10:17,480 Speaker 1: to come. That's for sure. Okay, So you start doing 236 00:10:17,480 --> 00:10:19,800 Speaker 1: it and are you making any money? Yeah? So you 237 00:10:19,840 --> 00:10:21,160 Speaker 1: know the first couple of nights, I was getting like 238 00:10:21,200 --> 00:10:23,320 Speaker 1: three hundred dollars every Thursday, and I was like okay, 239 00:10:23,600 --> 00:10:25,040 Speaker 1: and then finally I was like, you know what, like, 240 00:10:25,120 --> 00:10:26,800 Speaker 1: I know I have something here at the bar never 241 00:10:26,840 --> 00:10:28,240 Speaker 1: has this many people here. So I went to the 242 00:10:28,280 --> 00:10:31,640 Speaker 1: owner and was like, you need to give me dollars 243 00:10:31,720 --> 00:10:37,280 Speaker 1: every night cash when your bar exceeds in sales. And 244 00:10:37,360 --> 00:10:38,920 Speaker 1: she's like, you're crazy. And I was like, fine, I'll 245 00:10:38,960 --> 00:10:41,240 Speaker 1: go to another bar. And then she's like okay, fine, 246 00:10:41,240 --> 00:10:43,240 Speaker 1: like I'll give it to you. And then literally every 247 00:10:43,360 --> 00:10:46,480 Speaker 1: Thursday for like six months, like her bar was doing like, 248 00:10:46,920 --> 00:10:48,800 Speaker 1: you know, five grand a night, which for her was 249 00:10:48,840 --> 00:10:50,640 Speaker 1: a lot. So you know, I was walking in with 250 00:10:50,679 --> 00:10:54,400 Speaker 1: like hundred plus a bonus sometimes when I was like cool. 251 00:10:54,440 --> 00:10:57,720 Speaker 1: You know. One you know on my side job was 252 00:10:57,760 --> 00:11:00,840 Speaker 1: working at I was I was a sales for Hewlett Packard, 253 00:11:01,480 --> 00:11:03,959 Speaker 1: so I was I was on the weekends working as 254 00:11:03,960 --> 00:11:07,120 Speaker 1: a rep at Best By Selling. Okay, okay, wait wait 255 00:11:07,120 --> 00:11:09,640 Speaker 1: wait when did you start being a sales rep? So 256 00:11:09,679 --> 00:11:12,920 Speaker 1: I started that when I was eighteen. Okay, so your 257 00:11:12,960 --> 00:11:15,600 Speaker 1: father is now deceased, and are you doing it for 258 00:11:15,640 --> 00:11:17,680 Speaker 1: the family or for your own money or for college? 259 00:11:17,960 --> 00:11:20,240 Speaker 1: It was for more so just a family and kind 260 00:11:20,240 --> 00:11:22,000 Speaker 1: of my own like spending money. Okay, so how do 261 00:11:22,040 --> 00:11:24,280 Speaker 1: you become a sales rep for HP? One of my 262 00:11:24,320 --> 00:11:26,760 Speaker 1: cousins was doing that and then it was like, hey, 263 00:11:26,800 --> 00:11:28,800 Speaker 1: like you know and the So I started at sixteen, 264 00:11:28,840 --> 00:11:30,880 Speaker 1: I started working in the movie theaters. So I was 265 00:11:30,880 --> 00:11:33,880 Speaker 1: cleaning theaters at okay, So your father is still alive, 266 00:11:34,360 --> 00:11:36,600 Speaker 1: so money isn't you know, you're not up for class, 267 00:11:36,640 --> 00:11:38,680 Speaker 1: but money you you want to you want to work 268 00:11:38,760 --> 00:11:41,000 Speaker 1: or your family says you gotta work. They were like, 269 00:11:41,040 --> 00:11:43,280 Speaker 1: you have to work, you have to start a start. 270 00:11:43,360 --> 00:11:45,920 Speaker 1: So at sixteen, I started working at the movie theaters. 271 00:11:46,400 --> 00:11:48,240 Speaker 1: And you said your job was cleaning up. Yes, I 272 00:11:48,280 --> 00:11:50,080 Speaker 1: was an husher. So I was cleaning movie theater, cleaning 273 00:11:50,120 --> 00:11:52,640 Speaker 1: the popcorn and all that stuff, and occasionally would find 274 00:11:52,640 --> 00:11:55,840 Speaker 1: something cool in the theater. Um like what it's like 275 00:11:56,000 --> 00:11:59,240 Speaker 1: someone dropped something and it was but you wouldn't turn 276 00:11:59,240 --> 00:12:00,760 Speaker 1: it into lost if I would turn if it was 277 00:12:00,760 --> 00:12:02,040 Speaker 1: like a wall and or something like that would turn 278 00:12:02,080 --> 00:12:05,080 Speaker 1: it in. But sometimes you find cool stuff. Now I'm like, 279 00:12:05,120 --> 00:12:09,200 Speaker 1: what if watch I don't even know. I can't even 280 00:12:09,240 --> 00:12:12,960 Speaker 1: say okay, you know, but you can't okay, and are 281 00:12:13,040 --> 00:12:16,240 Speaker 1: you enjoying doing that job? No, no, I mean it was. 282 00:12:16,280 --> 00:12:17,920 Speaker 1: It wasn't cool at all because I would see all 283 00:12:17,920 --> 00:12:19,679 Speaker 1: the kids you know from school at that time, my 284 00:12:19,760 --> 00:12:22,120 Speaker 1: high school coming in watching and I'm the one cleaning 285 00:12:22,160 --> 00:12:24,120 Speaker 1: the theater. But it was a job. I don't really 286 00:12:24,160 --> 00:12:26,040 Speaker 1: care whatever, How wowing do you do that for? I 287 00:12:26,040 --> 00:12:28,199 Speaker 1: did that for about a year and a half or 288 00:12:28,240 --> 00:12:31,360 Speaker 1: two years, and then when I turned eighteen, um my 289 00:12:31,440 --> 00:12:34,200 Speaker 1: cousin linked me up with Hewlett Packard and the job 290 00:12:34,320 --> 00:12:37,199 Speaker 1: was what So, it's basically just as sales repference. I 291 00:12:37,240 --> 00:12:40,000 Speaker 1: would go to different Best Buy stores as a rep 292 00:12:40,080 --> 00:12:42,720 Speaker 1: for Hewlett Packard and then uh just sit in the 293 00:12:42,720 --> 00:12:45,320 Speaker 1: computer aisle and convinced people why they should buy Hewlett 294 00:12:45,400 --> 00:12:48,200 Speaker 1: Packard over Okay, so your job was to be like 295 00:12:48,240 --> 00:12:51,040 Speaker 1: the in house guy had Best Buy and say Elett 296 00:12:51,040 --> 00:12:53,880 Speaker 1: Packard as opposed to the ass or any of a competitor. 297 00:12:54,160 --> 00:12:56,200 Speaker 1: And did you get paid a flat salary or commission? 298 00:12:56,360 --> 00:12:59,400 Speaker 1: I think I made like eighteen. That's bad, wasn't No, 299 00:12:59,720 --> 00:13:01,240 Speaker 1: That's how it wasn't bad? So I was like, all right, cool? 300 00:13:01,240 --> 00:13:02,840 Speaker 1: And then how did you become such a big expert 301 00:13:02,840 --> 00:13:05,760 Speaker 1: that you could do that job? Uh? I wasn't they 302 00:13:05,840 --> 00:13:09,000 Speaker 1: just give you tons of training and you know, you 303 00:13:09,040 --> 00:13:12,120 Speaker 1: take all these courses online like they have these uh 304 00:13:12,280 --> 00:13:15,040 Speaker 1: like their online universities that you that they give you 305 00:13:15,080 --> 00:13:18,520 Speaker 1: for HP through their platforms that you learn about new product, 306 00:13:18,600 --> 00:13:21,200 Speaker 1: product launches and stuff like that. And then, to be honest, 307 00:13:21,240 --> 00:13:24,199 Speaker 1: it's not it's not hard to convince someone when it's 308 00:13:24,200 --> 00:13:25,920 Speaker 1: like when you go to a storm like what should 309 00:13:25,920 --> 00:13:27,360 Speaker 1: I buy or what should I eat here? And the 310 00:13:27,400 --> 00:13:29,160 Speaker 1: person tells you something and you're like, okay, like I 311 00:13:29,160 --> 00:13:31,120 Speaker 1: believe I'm gonna buy that. It's the same thing with 312 00:13:31,160 --> 00:13:32,880 Speaker 1: the computer. Everyone's like I don't know what to get 313 00:13:32,920 --> 00:13:35,360 Speaker 1: and you know, like, well you should get this because this, 314 00:13:35,559 --> 00:13:38,000 Speaker 1: and then but you you got a three year customer. 315 00:13:38,000 --> 00:13:39,800 Speaker 1: But how hard was it to get that job? Was 316 00:13:39,800 --> 00:13:41,960 Speaker 1: it too hard? I mean, okay, so you did that 317 00:13:42,000 --> 00:13:45,160 Speaker 1: for how long? I did that for two years? Um? 318 00:13:45,200 --> 00:13:46,880 Speaker 1: And then that's when I when I turned twenty one, 319 00:13:47,080 --> 00:13:49,160 Speaker 1: and and on the side, I was doing like the 320 00:13:49,240 --> 00:13:52,079 Speaker 1: DJing stuff. Okay, so you were working two days a 321 00:13:52,120 --> 00:13:54,160 Speaker 1: week doing that on the weekend. Okay, so now the 322 00:13:54,240 --> 00:13:56,640 Speaker 1: DJ thing is happening, you're still doing the HP thing. 323 00:13:57,240 --> 00:13:59,200 Speaker 1: And then what happens and then I quit it once 324 00:13:59,440 --> 00:14:00,959 Speaker 1: the bar started a kind of picking up. I quit 325 00:14:01,000 --> 00:14:03,679 Speaker 1: the HP thing and your mother says what. Um. She 326 00:14:03,800 --> 00:14:05,520 Speaker 1: was just like what are you doing? Like why are 327 00:14:05,559 --> 00:14:08,320 Speaker 1: you djaying? Like it was? But I was like, you know, 328 00:14:08,320 --> 00:14:11,440 Speaker 1: I'm in college, Like let me just I'll figure it out. Um. 329 00:14:11,520 --> 00:14:13,280 Speaker 1: So then I was doing the HP thing and then 330 00:14:13,480 --> 00:14:18,800 Speaker 1: uh deejaying, and then from there, um, the DJ thing 331 00:14:18,840 --> 00:14:20,640 Speaker 1: was going so well that I was like, okay, I 332 00:14:20,640 --> 00:14:23,480 Speaker 1: need to scale this up. And there was a venue 333 00:14:24,160 --> 00:14:26,720 Speaker 1: down the street from my house that was like a 334 00:14:26,720 --> 00:14:29,240 Speaker 1: House of Blues type venue. So I struck a deal 335 00:14:29,280 --> 00:14:30,560 Speaker 1: with them of like, hey, I'm going to bring in 336 00:14:30,600 --> 00:14:34,560 Speaker 1: real talent and create uh you know, in a night 337 00:14:34,600 --> 00:14:36,360 Speaker 1: here every month. We'll do a show every month with 338 00:14:36,400 --> 00:14:40,240 Speaker 1: real dj is, like well known DJs and stuff like that. Um. 339 00:14:40,280 --> 00:14:42,520 Speaker 1: So they were cool with it. I did that, okay, 340 00:14:42,560 --> 00:14:45,120 Speaker 1: but before you get there, you're in the bar. That's 341 00:14:45,120 --> 00:14:50,000 Speaker 1: a cash business. Ever have any dangerous situations. Yeah, So 342 00:14:50,280 --> 00:14:53,720 Speaker 1: that ended because my my my six months at the 343 00:14:53,720 --> 00:14:57,560 Speaker 1: bar ended because somebody, uh somebody pulled out a gun 344 00:14:57,600 --> 00:14:59,240 Speaker 1: inside the bar at one of my nights and then 345 00:14:59,240 --> 00:15:01,640 Speaker 1: somebody got stabbed. Then the parking lot there's a big 346 00:15:01,680 --> 00:15:03,480 Speaker 1: brawl and someone pulled out a gun inside and then 347 00:15:03,560 --> 00:15:06,480 Speaker 1: people got stabbed outside, and then yeah, it ruined my 348 00:15:06,520 --> 00:15:09,200 Speaker 1: business on that end, so then I had to Okay, 349 00:15:09,200 --> 00:15:12,200 Speaker 1: but before you how did it end the cops actually 350 00:15:12,600 --> 00:15:15,560 Speaker 1: interview you or no, No, it was people were just 351 00:15:15,560 --> 00:15:18,120 Speaker 1: scared to come now because that that dive bar. Like 352 00:15:18,120 --> 00:15:19,800 Speaker 1: I said, it was on bar, it's in the hood 353 00:15:19,880 --> 00:15:23,160 Speaker 1: almost So then once that happened, everyone was like, well, 354 00:15:23,240 --> 00:15:25,400 Speaker 1: I don't know if I'm gonna go there anymore. Okay, 355 00:15:25,400 --> 00:15:27,960 Speaker 1: So it wasn't It wasn't the bar owner, it was 356 00:15:27,960 --> 00:15:31,080 Speaker 1: the customers and we're done. So how many dead nights 357 00:15:31,120 --> 00:15:32,960 Speaker 1: did you have before you realize this is done? Well, 358 00:15:32,960 --> 00:15:35,680 Speaker 1: I never lost money because I owned the equipment, you know, 359 00:15:35,720 --> 00:15:37,720 Speaker 1: I just bring my equipment and play and that was it. 360 00:15:37,840 --> 00:15:39,880 Speaker 1: So you know, if if the bar didn't do what 361 00:15:39,960 --> 00:15:41,680 Speaker 1: it did, I still walked out with money, which at 362 00:15:41,680 --> 00:15:44,400 Speaker 1: that time was cash and was good and helped help 363 00:15:44,440 --> 00:15:45,840 Speaker 1: pay the bill. Okay, So now you go to this 364 00:15:45,920 --> 00:15:49,720 Speaker 1: new club. Do you have relationships with name talent at 365 00:15:49,760 --> 00:15:52,880 Speaker 1: that point? So I was you're completely yeah, So I 366 00:15:52,920 --> 00:15:55,360 Speaker 1: was just reaching out to agents and getting raped by 367 00:15:55,400 --> 00:15:57,800 Speaker 1: like getting the note you know. I remember there was 368 00:15:57,840 --> 00:15:59,640 Speaker 1: just one booking I did and it was a group 369 00:15:59,720 --> 00:16:04,160 Speaker 1: of four DJ's and um, they ended up charging me 370 00:16:04,200 --> 00:16:06,640 Speaker 1: the regular price of the group for the full group, 371 00:16:06,680 --> 00:16:08,600 Speaker 1: but they sent me the one guy that was the 372 00:16:08,640 --> 00:16:11,320 Speaker 1: ghost producer. So nobody even knew who the guy was. 373 00:16:11,960 --> 00:16:14,440 Speaker 1: And he it was his first show ever djaying and 374 00:16:14,440 --> 00:16:16,560 Speaker 1: I had paid like five grand for this guy. And 375 00:16:16,600 --> 00:16:18,120 Speaker 1: I get him and he's just like, yeah, I've never 376 00:16:18,200 --> 00:16:20,200 Speaker 1: really DJ. And I'm like, well, what do you do? 377 00:16:20,240 --> 00:16:21,960 Speaker 1: And he's like why produce all the music for the group? 378 00:16:22,520 --> 00:16:24,080 Speaker 1: And I'm like damn, Like what am I gonna do 379 00:16:24,160 --> 00:16:26,400 Speaker 1: with this guy? So I'm like sitting there nervous, like dude, 380 00:16:26,440 --> 00:16:28,320 Speaker 1: this guy doesn't even know how to DJ, like you 381 00:16:28,360 --> 00:16:31,680 Speaker 1: know whatever. Um, But yeah, you know, I I learned 382 00:16:31,880 --> 00:16:33,480 Speaker 1: the hard way of this. Like, okay, so you have 383 00:16:33,600 --> 00:16:36,040 Speaker 1: that situation, did you call the agent and say I 384 00:16:36,040 --> 00:16:37,640 Speaker 1: want my money back? I called the agent, was just 385 00:16:37,640 --> 00:16:39,200 Speaker 1: like you know, and he's like no, I assure you 386 00:16:39,200 --> 00:16:41,560 Speaker 1: he knows what he's doing, like he it's fine, like 387 00:16:41,960 --> 00:16:44,680 Speaker 1: this this will be all good. Um, And you know, 388 00:16:44,680 --> 00:16:46,160 Speaker 1: I still made money on the show and was just 389 00:16:46,200 --> 00:16:49,200 Speaker 1: like whatever. So it wasn't like the worst, but you 390 00:16:49,240 --> 00:16:51,960 Speaker 1: know scary, Okay, So you convince this guy to do 391 00:16:52,000 --> 00:16:54,440 Speaker 1: it once a month the bar, the guy who owns 392 00:16:54,480 --> 00:16:56,440 Speaker 1: the club, and you start, how long do you do 393 00:16:56,480 --> 00:16:59,160 Speaker 1: that for? Um only like it was it was like 394 00:16:59,200 --> 00:17:01,600 Speaker 1: six months, six another six months or so, and it 395 00:17:01,640 --> 00:17:04,879 Speaker 1: was always successful. Yeah, it was good until until I 396 00:17:04,960 --> 00:17:08,399 Speaker 1: partnered with the guy saw what I was doing. The 397 00:17:08,440 --> 00:17:10,359 Speaker 1: owner of the club, so he's like, hey, let's partner 398 00:17:10,440 --> 00:17:13,480 Speaker 1: on the next event. Let's up the up the budget 399 00:17:13,480 --> 00:17:19,600 Speaker 1: and get a bigger name. What was the capacity, like, yeah, 400 00:17:19,640 --> 00:17:21,960 Speaker 1: so it wasn't small. And he's like, you know, I 401 00:17:22,000 --> 00:17:24,879 Speaker 1: have a friend that's he books talent for all these 402 00:17:25,000 --> 00:17:26,720 Speaker 1: night clubs in Orange County. He's going to give us 403 00:17:26,760 --> 00:17:30,520 Speaker 1: a deal on a DJ UM and let's book him. 404 00:17:30,600 --> 00:17:33,280 Speaker 1: And I was like, okay, fine, So we went haves 405 00:17:33,320 --> 00:17:36,400 Speaker 1: on this DJ and the guy got bent over backwards 406 00:17:36,400 --> 00:17:38,480 Speaker 1: on the rate he got this guy for. The guy's 407 00:17:38,560 --> 00:17:40,240 Speaker 1: rate is like six grand and we ended up paying 408 00:17:40,240 --> 00:17:43,680 Speaker 1: twenty grand for this guy whoa Yeah, so we lost 409 00:17:43,720 --> 00:17:44,960 Speaker 1: on that show and I was just like, you know what, 410 00:17:44,960 --> 00:17:47,400 Speaker 1: I don't want to do this anymore. But through all that, 411 00:17:47,640 --> 00:17:50,600 Speaker 1: UM one of my one of my close friends, he 412 00:17:50,680 --> 00:17:53,000 Speaker 1: was like an avid photographer and he had a he 413 00:17:53,040 --> 00:17:57,359 Speaker 1: had a a blog. UM. It was called us dub Steps, 414 00:17:57,359 --> 00:17:59,920 Speaker 1: so he did like, um, he was blogging about depths 415 00:18:00,000 --> 00:18:02,480 Speaker 1: and blogs were powerful at that time, so he was 416 00:18:02,520 --> 00:18:05,440 Speaker 1: helping me promote these shows UM. And I had told 417 00:18:05,480 --> 00:18:08,119 Speaker 1: him like, hey, um, you know you're helping promote the 418 00:18:08,160 --> 00:18:10,120 Speaker 1: show and it does well, I'll buy you the new 419 00:18:10,160 --> 00:18:12,600 Speaker 1: camera that you want, UM, so you can go and 420 00:18:12,600 --> 00:18:16,040 Speaker 1: shoot photos. And I did that and then coincidentally, during 421 00:18:16,040 --> 00:18:18,679 Speaker 1: this time, he had gotten an offer to go on 422 00:18:18,720 --> 00:18:20,680 Speaker 1: the road as a full time photographer for a well 423 00:18:20,720 --> 00:18:24,280 Speaker 1: known DJ named Borger UM. And then that's kind of 424 00:18:24,280 --> 00:18:27,440 Speaker 1: how I got my chops and meeting. I met Borger 425 00:18:27,840 --> 00:18:31,280 Speaker 1: him and I connected became really close um, and that 426 00:18:31,359 --> 00:18:33,320 Speaker 1: was kind of all I needed to really like, you know, 427 00:18:33,359 --> 00:18:36,840 Speaker 1: I got in with him and you know, we became close. 428 00:18:36,880 --> 00:18:38,520 Speaker 1: And then he was like, you know, he was with 429 00:18:38,560 --> 00:18:40,439 Speaker 1: red Light at he's still with red Light, but his 430 00:18:40,440 --> 00:18:42,840 Speaker 1: managers are red Light convinced him to start a management company. 431 00:18:43,520 --> 00:18:45,159 Speaker 1: So he did that and he was like, you know, 432 00:18:45,200 --> 00:18:48,560 Speaker 1: do you wanna start managing artists with me? And I 433 00:18:48,600 --> 00:18:50,000 Speaker 1: was like okay, yeah. I was like, you know, I'm 434 00:18:50,000 --> 00:18:53,680 Speaker 1: almost gonna graduate, and I'm like, prior to this, you're 435 00:18:53,720 --> 00:18:55,879 Speaker 1: just hanging with him, going going to shows, being his 436 00:18:55,920 --> 00:18:58,199 Speaker 1: butt exactly, So just being friends with him, and you know, 437 00:18:58,560 --> 00:19:00,840 Speaker 1: that was it. And then when uh, he kind of 438 00:19:00,880 --> 00:19:02,840 Speaker 1: saw like my work ethic and everything I was doing 439 00:19:02,880 --> 00:19:04,919 Speaker 1: and hustling, and he was just like, yo, you know 440 00:19:04,960 --> 00:19:07,040 Speaker 1: if you want to manage artists with me, like you know, 441 00:19:07,119 --> 00:19:09,520 Speaker 1: we should do that. Like he had a label, UM, 442 00:19:09,680 --> 00:19:11,600 Speaker 1: and was just like, you know, there's a couple of guys, 443 00:19:11,640 --> 00:19:13,840 Speaker 1: you know, independent young guys that are releasing, they're not 444 00:19:13,880 --> 00:19:15,600 Speaker 1: really well known, and like, maybe you can just start 445 00:19:15,600 --> 00:19:18,680 Speaker 1: managing some of these guys, UM, And we did, and 446 00:19:18,720 --> 00:19:22,000 Speaker 1: I was like cool, So I agreed to it. UM 447 00:19:22,040 --> 00:19:24,760 Speaker 1: signed this kid named Sick Dope. It was my first 448 00:19:24,840 --> 00:19:29,600 Speaker 1: artist with him, UM, and uh yeah that was kind 449 00:19:29,600 --> 00:19:31,919 Speaker 1: of how we started started it And then was it 450 00:19:31,960 --> 00:19:34,760 Speaker 1: immediately successful? No? No, no, no no, So so I 451 00:19:34,800 --> 00:19:37,320 Speaker 1: signed him. UM. You know, I was making a couple 452 00:19:37,400 --> 00:19:39,359 Speaker 1: hundred bucks a month off of commissions and I had 453 00:19:39,359 --> 00:19:41,359 Speaker 1: to split it with Borgo every time. So you were 454 00:19:41,359 --> 00:19:43,720 Speaker 1: living on what I was. I was losing money, but 455 00:19:43,720 --> 00:19:45,280 Speaker 1: what were you living on? I was? I wasn't I 456 00:19:45,560 --> 00:19:47,399 Speaker 1: had I had a bunch of money saved from the 457 00:19:47,400 --> 00:19:50,000 Speaker 1: bar and stuff like that. Um, and that was kind 458 00:19:50,000 --> 00:19:51,280 Speaker 1: of what I was living on. And then I would 459 00:19:51,320 --> 00:19:53,680 Speaker 1: get a couple hundred bucks here and there every month 460 00:19:53,720 --> 00:19:56,879 Speaker 1: from the management stuff, but I didn't really care. Um, 461 00:19:57,080 --> 00:19:58,840 Speaker 1: we were living at home. I was living at home. 462 00:19:58,920 --> 00:20:00,600 Speaker 1: And then I was like I was buying cars on 463 00:20:00,640 --> 00:20:03,159 Speaker 1: Craigslist and selling them, flipping them, like tending the windows 464 00:20:03,160 --> 00:20:05,520 Speaker 1: and then reselling them and like just doing all kinds 465 00:20:05,520 --> 00:20:08,919 Speaker 1: of different stuff like that. UM. And uh yeah, So 466 00:20:09,000 --> 00:20:11,320 Speaker 1: then you know, we did that for about a year together. 467 00:20:11,520 --> 00:20:14,199 Speaker 1: We worked together, and then about a year and I 468 00:20:14,240 --> 00:20:16,240 Speaker 1: realized that, like you know, it was kind of a 469 00:20:16,280 --> 00:20:18,480 Speaker 1: conflict of interest for an artist off an artist management 470 00:20:18,480 --> 00:20:21,280 Speaker 1: company because none of my guys could ever grow past 471 00:20:21,960 --> 00:20:25,679 Speaker 1: past him. UM. So it was then that you know, 472 00:20:25,680 --> 00:20:29,280 Speaker 1: I had to make the decisions either stay here or 473 00:20:29,560 --> 00:20:32,480 Speaker 1: go on my own. UM. And that was kind of it. 474 00:20:32,600 --> 00:20:34,399 Speaker 1: So you know, we had the convone. You know, he 475 00:20:34,440 --> 00:20:38,400 Speaker 1: wished me the best, and you know I started managing 476 00:20:38,480 --> 00:20:41,560 Speaker 1: on my own. UM. And then at that time, then 477 00:20:41,600 --> 00:20:45,960 Speaker 1: everyone started approaching me. Um. You know, red light three 478 00:20:46,320 --> 00:20:50,040 Speaker 1: zero teamwork, Okay, but you're coming with no acts. I 479 00:20:50,080 --> 00:20:52,520 Speaker 1: had so at that time in the year that we 480 00:20:52,520 --> 00:20:54,359 Speaker 1: were doing it together, I had three acts and he 481 00:20:54,480 --> 00:20:57,159 Speaker 1: let you walk with those. And those three acts were 482 00:20:57,320 --> 00:20:59,200 Speaker 1: as a kid name sicked Dope and this kid named 483 00:20:59,280 --> 00:21:02,320 Speaker 1: Jaws and other kid named dot Com and what was 484 00:21:02,359 --> 00:21:05,480 Speaker 1: the status of their careers when you Jaws had just 485 00:21:05,920 --> 00:21:09,280 Speaker 1: so coincidentally, Jaws had just released a song that was 486 00:21:09,400 --> 00:21:12,200 Speaker 1: starting to get a lot of support in the DJ world. 487 00:21:12,240 --> 00:21:13,920 Speaker 1: And a close friend of mine is a talent buyer 488 00:21:13,920 --> 00:21:16,040 Speaker 1: forer Insomniac. He was a burning Man and I had 489 00:21:16,040 --> 00:21:17,760 Speaker 1: set him the song. So he was driving around in 490 00:21:17,800 --> 00:21:20,280 Speaker 1: his golf car at burning Man playing this song and 491 00:21:20,320 --> 00:21:23,000 Speaker 1: Diplo stopped him and Dipplo was like, yo, man, like 492 00:21:23,119 --> 00:21:25,720 Speaker 1: I keep hearing the song. Where who is this? And 493 00:21:25,760 --> 00:21:27,960 Speaker 1: he's like, this is a new kid, Jaws. So then 494 00:21:28,040 --> 00:21:30,000 Speaker 1: the next day he my buddy called me. He's like, yo, 495 00:21:30,000 --> 00:21:32,800 Speaker 1: you won't believe it. But Dipplo asked for the Jaws record. 496 00:21:33,119 --> 00:21:34,879 Speaker 1: I was like okay, And then I get an email 497 00:21:34,920 --> 00:21:37,160 Speaker 1: the next day from Diplo like, yo, man, that song 498 00:21:37,240 --> 00:21:38,879 Speaker 1: is huge. I want to sign it to Matt Decent. 499 00:21:39,560 --> 00:21:41,920 Speaker 1: So then from there, you know, okay, let's go back. 500 00:21:42,480 --> 00:21:43,960 Speaker 1: How do think I end up playing it in his 501 00:21:44,000 --> 00:21:46,040 Speaker 1: golf cart. He had a golf car and he he 502 00:21:46,080 --> 00:21:47,920 Speaker 1: was just playing music in the golf car. Okay, how 503 00:21:47,960 --> 00:21:50,200 Speaker 1: hard did you work that guy? Not at I didn't 504 00:21:50,200 --> 00:21:51,879 Speaker 1: work him at all. He's just a friend of mine. 505 00:21:52,160 --> 00:21:55,120 Speaker 1: Send it was Honestly, it was the most random thing ever. 506 00:21:56,160 --> 00:21:58,520 Speaker 1: So Diplo wants to sign the act to Matt Decent. 507 00:21:58,840 --> 00:22:02,320 Speaker 1: So Dipplo wants to sign uh Jaws, and we do 508 00:22:02,359 --> 00:22:05,760 Speaker 1: it um, and then Diplo puts a lot of like, uh, 509 00:22:06,240 --> 00:22:08,200 Speaker 1: he gives Jaws a big co sign and starts talking 510 00:22:08,280 --> 00:22:10,680 Speaker 1: and Jaws is like one of the most talented producers kids, 511 00:22:10,920 --> 00:22:14,119 Speaker 1: is a beast, and uh, Diplo like starts putting them 512 00:22:14,119 --> 00:22:16,560 Speaker 1: on and just kind of talking about him in interviews 513 00:22:16,600 --> 00:22:19,639 Speaker 1: and you know, we're working together with him on different tracks, 514 00:22:19,680 --> 00:22:22,280 Speaker 1: and you know he helped a lot in the in 515 00:22:22,320 --> 00:22:24,919 Speaker 1: the beginning of my career of just like with Jaws. 516 00:22:24,960 --> 00:22:27,040 Speaker 1: And then once Jaws kind of blew up in the 517 00:22:27,119 --> 00:22:30,920 Speaker 1: dance world, Um, they opened the door for me and um, 518 00:22:30,960 --> 00:22:33,159 Speaker 1: you know, having that leverage and starting to build my career. 519 00:22:34,680 --> 00:22:36,639 Speaker 1: Stand By, we'll take a short break and get right 520 00:22:36,720 --> 00:22:40,280 Speaker 1: back to this conversation with Motional Easy, manager of Marshmallow. 521 00:22:42,400 --> 00:22:44,920 Speaker 1: You're listening to the Bob Left Sets podcast. Each week 522 00:22:44,920 --> 00:22:47,560 Speaker 1: I interview a new guest and we dive into their backgrounds, 523 00:22:47,600 --> 00:22:51,720 Speaker 1: current events, and everything in between. If you like the podcast, subscribe, 524 00:22:51,800 --> 00:22:54,720 Speaker 1: rate and review the show. Check out our earlier episodes. 525 00:22:54,800 --> 00:22:57,160 Speaker 1: You can hear them all on tune in, Apple Podcast 526 00:22:57,400 --> 00:23:01,720 Speaker 1: or your podcast player of choice. Let's continue the conversation 527 00:23:01,760 --> 00:23:06,679 Speaker 1: with Motional Easy, manager of marsh Mama. Okay, so you 528 00:23:06,760 --> 00:23:09,960 Speaker 1: had these three acts and suddenly all these management companies 529 00:23:09,960 --> 00:23:12,840 Speaker 1: were interested in making a deal with you. So how 530 00:23:12,840 --> 00:23:15,040 Speaker 1: did you decide to go to red Light. I looked 531 00:23:15,040 --> 00:23:18,879 Speaker 1: at I looked at who was there? Um, And you 532 00:23:18,920 --> 00:23:21,400 Speaker 1: know at the time, I was twenty three, and there 533 00:23:21,480 --> 00:23:23,880 Speaker 1: was no other young managers I read Light. Everyone else 534 00:23:23,920 --> 00:23:27,159 Speaker 1: was old older. UM. So for me, it was just 535 00:23:27,200 --> 00:23:29,200 Speaker 1: like I was unsure what was going to happen with 536 00:23:29,440 --> 00:23:30,879 Speaker 1: my career and as a whole. And I was like, 537 00:23:30,880 --> 00:23:33,520 Speaker 1: you know what, like I see all these other guys, 538 00:23:33,520 --> 00:23:35,200 Speaker 1: and all these other guys are worried about just the 539 00:23:35,240 --> 00:23:37,720 Speaker 1: bottom line of like what like before anything, They're like, 540 00:23:37,760 --> 00:23:39,439 Speaker 1: what's your commissions? What are you making? What is this? 541 00:23:39,520 --> 00:23:41,520 Speaker 1: What is this? And like red Light was the only 542 00:23:41,520 --> 00:23:43,639 Speaker 1: place where and borg Or is managed by Red Light, 543 00:23:43,720 --> 00:23:46,719 Speaker 1: so his manager see souther White and Richard Bishop. At 544 00:23:46,720 --> 00:23:48,760 Speaker 1: the time, we're kind of like, hey, you know, we 545 00:23:48,800 --> 00:23:51,520 Speaker 1: want you to come in with us, um. And you know, 546 00:23:51,520 --> 00:23:52,879 Speaker 1: I had worked with them for about a year and 547 00:23:53,000 --> 00:23:54,800 Speaker 1: was just like, you know what, Like I feel like 548 00:23:54,840 --> 00:23:57,840 Speaker 1: here I have the most job security in a sense, 549 00:23:57,880 --> 00:24:00,400 Speaker 1: being you know, twenty three and being in the trenches 550 00:24:00,480 --> 00:24:02,919 Speaker 1: all the time. These guys are not in the clubs 551 00:24:02,920 --> 00:24:05,000 Speaker 1: the same way I am all the time. So I 552 00:24:05,080 --> 00:24:06,400 Speaker 1: was just like, you know, fuck it, like I'm gonna 553 00:24:06,440 --> 00:24:09,320 Speaker 1: take the chance to go here. Um. Okay, so Jaws 554 00:24:09,359 --> 00:24:12,919 Speaker 1: is blowing up with diplow and continue the narrative. Yes, 555 00:24:13,080 --> 00:24:18,400 Speaker 1: So at that point, um, I I had just started 556 00:24:18,440 --> 00:24:22,800 Speaker 1: this idea called Marshmallow UM and I just joined Red Light. 557 00:24:23,000 --> 00:24:25,520 Speaker 1: And when I had played this music to borg Or, 558 00:24:25,800 --> 00:24:28,480 Speaker 1: this Marshmallow project, and I told him about before, I spip, okay, 559 00:24:28,520 --> 00:24:31,280 Speaker 1: we have but a little bit. There was a DJ involved, 560 00:24:31,280 --> 00:24:35,359 Speaker 1: but no one knew who it was, uh correct, Yeah, 561 00:24:35,400 --> 00:24:37,879 Speaker 1: So to to go with a little bit slower, how 562 00:24:37,960 --> 00:24:41,640 Speaker 1: you come up with the idea of marshmallow um without 563 00:24:41,680 --> 00:24:44,520 Speaker 1: going into too much detail because it's still secret. Okay, 564 00:24:44,560 --> 00:24:46,359 Speaker 1: go up to the line and with secret, although a 565 00:24:46,400 --> 00:24:48,480 Speaker 1: lot of information has now come out, its identity is 566 00:24:48,760 --> 00:24:53,159 Speaker 1: come out definitely. Um No, it was just someone I 567 00:24:53,160 --> 00:24:55,000 Speaker 1: was working with started making a different style of music 568 00:24:55,600 --> 00:24:58,200 Speaker 1: and we knew it would never work with like the 569 00:24:58,280 --> 00:25:00,480 Speaker 1: dance kids are so close minded and sense of like 570 00:25:00,520 --> 00:25:02,480 Speaker 1: if they like you for making one style of music, 571 00:25:02,520 --> 00:25:04,920 Speaker 1: the second makes something else, they're like, you sold out, 572 00:25:05,000 --> 00:25:06,880 Speaker 1: Like we don't want to listen to anymore. You sold out. 573 00:25:07,480 --> 00:25:08,960 Speaker 1: So for us it was like, you know, we knew 574 00:25:09,000 --> 00:25:12,040 Speaker 1: that this style, Um, there had to be somebody new 575 00:25:12,080 --> 00:25:14,240 Speaker 1: with it. It couldn't be attached to any other identity 576 00:25:14,280 --> 00:25:18,960 Speaker 1: besides something new and fresh. Um. So we came up 577 00:25:18,960 --> 00:25:22,399 Speaker 1: with the idea of how successful was this DJ before 578 00:25:22,520 --> 00:25:27,480 Speaker 1: you came up with a marshmallow concept? Um, not very successful. 579 00:25:27,520 --> 00:25:29,520 Speaker 1: It was just it was just a you know, a 580 00:25:29,560 --> 00:25:31,800 Speaker 1: normal two to three thousand dollars the show kind of 581 00:25:32,480 --> 00:25:35,879 Speaker 1: so nothing crazy. Um. And then so you want to 582 00:25:35,880 --> 00:25:38,520 Speaker 1: have another identity so you're not rejected by his choral 583 00:25:38,560 --> 00:25:41,800 Speaker 1: audience and whose ideas that yours are his? It was 584 00:25:41,920 --> 00:25:43,920 Speaker 1: it was mine to come up with somebody new and 585 00:25:43,960 --> 00:25:47,359 Speaker 1: then and who came up with the name Marshmallow. We 586 00:25:47,440 --> 00:25:50,159 Speaker 1: both did collectively. We we kind of he was pitching 587 00:25:50,160 --> 00:25:52,440 Speaker 1: me like he was sending me a song a day 588 00:25:52,640 --> 00:25:54,679 Speaker 1: and it was this new style that was super mellow 589 00:25:55,320 --> 00:25:58,600 Speaker 1: and the music was mellow melodic, and you know, I 590 00:25:58,640 --> 00:25:59,919 Speaker 1: was just like, yo, how are you making all this? 591 00:26:00,000 --> 00:26:01,280 Speaker 1: And he's just I don't know, it's just coming to 592 00:26:01,320 --> 00:26:03,520 Speaker 1: me like it's easy. And you know, in one week 593 00:26:03,560 --> 00:26:06,160 Speaker 1: he sent me like six different songs. So I was like, okay, 594 00:26:06,200 --> 00:26:08,080 Speaker 1: we have to come up with a new name. Um. 595 00:26:08,200 --> 00:26:09,680 Speaker 1: So we thought about it and I was like, okay, 596 00:26:09,720 --> 00:26:13,480 Speaker 1: what about marshmallow. The music super mellow um. And you know, 597 00:26:13,520 --> 00:26:15,800 Speaker 1: I remember he was at dinner with his family and 598 00:26:15,840 --> 00:26:18,200 Speaker 1: he told us his family like you know, Moe wants 599 00:26:18,200 --> 00:26:20,480 Speaker 1: to call it marshmallow, and they're like, d J Marshmallow, 600 00:26:20,560 --> 00:26:23,840 Speaker 1: Like that's so stupid way and I was like, dude, 601 00:26:23,840 --> 00:26:25,919 Speaker 1: like we have nothing to lose, like let's let's come 602 00:26:26,000 --> 00:26:28,760 Speaker 1: up with the logo and see. So I sat there 603 00:26:29,359 --> 00:26:33,600 Speaker 1: and to what we was inspired by dead Mouse zero? Yeah, 604 00:26:34,080 --> 00:26:35,919 Speaker 1: to be honest, there was no Dead Mouse was not 605 00:26:35,960 --> 00:26:39,160 Speaker 1: an inspiration at all. I think people put the helmet 606 00:26:39,840 --> 00:26:43,040 Speaker 1: correlation as like, you know, but there's been daft punk. 607 00:26:43,080 --> 00:26:45,720 Speaker 1: There's been people before Dead Mouse that had helmets that 608 00:26:45,880 --> 00:26:48,359 Speaker 1: still have helmets, Like, I think it's just a costome 609 00:26:48,440 --> 00:26:50,520 Speaker 1: at the end of the day. Um, but the reasons 610 00:26:50,520 --> 00:26:52,760 Speaker 1: why we did that was just you know, I guess 611 00:26:52,800 --> 00:26:56,640 Speaker 1: I'll get into that later, but um, you know, from there, 612 00:26:58,840 --> 00:27:01,080 Speaker 1: we came up with the logo. I sent him the logo. 613 00:27:01,280 --> 00:27:04,240 Speaker 1: He liked it and gave me his blessing and was like, okay, cool, 614 00:27:04,359 --> 00:27:06,120 Speaker 1: let's just do it. So we started okay, wait, wait 615 00:27:06,200 --> 00:27:09,120 Speaker 1: he sent you all these mixes. Do you immediately see 616 00:27:09,160 --> 00:27:11,960 Speaker 1: dollar signs? No? No, not at all. You are you 617 00:27:12,040 --> 00:27:14,720 Speaker 1: just saying this is a client and I'm just gonna 618 00:27:14,760 --> 00:27:17,879 Speaker 1: do something different. Or do you say, wow, this, I'm 619 00:27:17,920 --> 00:27:19,919 Speaker 1: gonna work this hard because I know this is the 620 00:27:19,960 --> 00:27:22,080 Speaker 1: new thing. No, I mean I just was like, Yo, 621 00:27:22,200 --> 00:27:24,879 Speaker 1: this is different, Like this is something that's not I 622 00:27:24,880 --> 00:27:27,480 Speaker 1: think in dance music, especially like when you're able to 623 00:27:27,520 --> 00:27:31,240 Speaker 1: create a sound and you get you get kind of 624 00:27:31,280 --> 00:27:33,800 Speaker 1: titled with that sound. So when you when people are like, oh, 625 00:27:33,840 --> 00:27:36,920 Speaker 1: that sounds like this person because that's his style, you 626 00:27:36,920 --> 00:27:38,840 Speaker 1: know what I mean? If like that's when you're the 627 00:27:38,880 --> 00:27:40,480 Speaker 1: most successful, you know what I mean? In this style 628 00:27:40,680 --> 00:27:43,600 Speaker 1: nobody had really pioneered this sound that he was doing. 629 00:27:44,119 --> 00:27:45,840 Speaker 1: So we were like, okay, like, let's just you know, 630 00:27:45,960 --> 00:27:47,560 Speaker 1: I didn't see dollar signs at all. I was like, Yo, 631 00:27:47,680 --> 00:27:49,680 Speaker 1: I'm just gonna put this out and let's just see 632 00:27:49,680 --> 00:27:51,800 Speaker 1: what it does. So and you put it out how 633 00:27:52,359 --> 00:27:55,520 Speaker 1: so through SoundCloud. So we put out a song a 634 00:27:55,600 --> 00:27:59,320 Speaker 1: day on SoundCloud every day for free download. UM. And 635 00:27:59,440 --> 00:28:01,320 Speaker 1: you know, in one you could put song five songs 636 00:28:01,320 --> 00:28:05,960 Speaker 1: out and what people were just the first song dropped, 637 00:28:05,960 --> 00:28:08,399 Speaker 1: people are like, Okay, this is cool. And at the 638 00:28:08,440 --> 00:28:11,080 Speaker 1: time I was, you know, reposting it through my network 639 00:28:11,119 --> 00:28:13,800 Speaker 1: of artists that I had UM. And then we put 640 00:28:13,840 --> 00:28:15,520 Speaker 1: out another song, another song, and that people kind of 641 00:28:15,520 --> 00:28:17,360 Speaker 1: were catching on, like yo, what is this? Like who 642 00:28:17,440 --> 00:28:20,160 Speaker 1: is this marshmallow guy? You know, the there was no photo, 643 00:28:20,280 --> 00:28:23,240 Speaker 1: there was nothing, It was just a logo. UM. So 644 00:28:23,320 --> 00:28:25,359 Speaker 1: people were just kind of wondering what it was. And 645 00:28:25,400 --> 00:28:30,000 Speaker 1: then from there, um about two months in two or 646 00:28:30,040 --> 00:28:33,600 Speaker 1: three months in, I get a call from Scrillics UM 647 00:28:33,640 --> 00:28:35,760 Speaker 1: and Scrillics is like, yo, man, you know I had 648 00:28:35,960 --> 00:28:39,400 Speaker 1: no Scrillics through Jaws like he was. He started messing 649 00:28:39,400 --> 00:28:42,280 Speaker 1: with Jaws too, And UM, we'd built a relationship and 650 00:28:42,280 --> 00:28:43,960 Speaker 1: he's like, yo, I need to know who Marshmallow is. 651 00:28:43,960 --> 00:28:46,480 Speaker 1: He's like, I can't stop listening to this music and 652 00:28:46,480 --> 00:28:47,920 Speaker 1: I'm like, I can't tell you. It was like it's 653 00:28:47,920 --> 00:28:49,480 Speaker 1: a secret, and he's like no, like you know, you 654 00:28:49,520 --> 00:28:51,400 Speaker 1: gotta tell me, Like I'm going through some stuff right now, 655 00:28:51,480 --> 00:28:53,640 Speaker 1: and all I'm listening to you like I really need 656 00:28:53,680 --> 00:28:57,200 Speaker 1: to connect with with him. So I told them, um, 657 00:28:57,240 --> 00:29:02,200 Speaker 1: and then you know I connected Mellow and Scrillics and Mellow. 658 00:29:02,240 --> 00:29:04,720 Speaker 1: At the time, it never met Scrillics, like Scrills was 659 00:29:04,720 --> 00:29:07,080 Speaker 1: an idol to him, and you know, he was just 660 00:29:07,440 --> 00:29:11,680 Speaker 1: a small town DJ. So then um, from there, Um, 661 00:29:11,760 --> 00:29:13,680 Speaker 1: one day he could come to l A and I 662 00:29:13,720 --> 00:29:15,240 Speaker 1: was like, yo, you need to hit up Scrillics now, 663 00:29:15,360 --> 00:29:18,120 Speaker 1: like you need to connect with them. And he's like, 664 00:29:18,160 --> 00:29:20,120 Speaker 1: no way, I'm not calling Scrillics. Like there's no way. 665 00:29:20,800 --> 00:29:22,040 Speaker 1: So I was like, okay, I stopped a car in 666 00:29:22,080 --> 00:29:23,360 Speaker 1: the middle of the road and I said, yo, I'm 667 00:29:23,400 --> 00:29:27,160 Speaker 1: not moving until you call Scrillic. So um, He's like fine, whatever, 668 00:29:27,200 --> 00:29:29,600 Speaker 1: like wall, she's not gonna answer. He calls Scrillics and 669 00:29:30,440 --> 00:29:33,080 Speaker 1: a woman picks up. A woman picks up and it's like, 670 00:29:33,120 --> 00:29:36,560 Speaker 1: you know, Hello, Hey, Marshmallow, Like, good to talk to you. 671 00:29:36,560 --> 00:29:38,840 Speaker 1: You know, Scrillic says so much about you, and he 672 00:29:38,920 --> 00:29:40,720 Speaker 1: like whispers to me. He's like, dude, it's Katie Kirk 673 00:29:41,360 --> 00:29:44,040 Speaker 1: and I'm like, what, I didn't know who Katie Kirk 674 00:29:44,200 --> 00:29:47,360 Speaker 1: was that, you know, I was like okay, Like um okay, 675 00:29:47,560 --> 00:29:49,880 Speaker 1: and then uh so he goes into convo with her 676 00:29:50,200 --> 00:29:51,760 Speaker 1: and she's like, you know, maybe one day I'm gonna 677 00:29:51,760 --> 00:29:54,200 Speaker 1: be interviewing you, and you know, Scrilics was like Sonny 678 00:29:54,280 --> 00:29:57,120 Speaker 1: was like, you know, Marshmallow, he's a really talented kid. 679 00:29:57,120 --> 00:29:58,920 Speaker 1: He's the next generation all this stuff, like, you know, 680 00:29:59,360 --> 00:30:02,560 Speaker 1: really you speaking highly about him. And he gets off 681 00:30:02,560 --> 00:30:04,120 Speaker 1: the phone and he's like, dude, he was an interview 682 00:30:04,160 --> 00:30:05,920 Speaker 1: and he told me he's gonna call me later. I 683 00:30:06,000 --> 00:30:08,000 Speaker 1: was like, okay, Cozy, do you think that's gonna get posted? 684 00:30:08,280 --> 00:30:09,840 Speaker 1: And I was like no, no way, Like there's no 685 00:30:09,840 --> 00:30:12,600 Speaker 1: way they're gonna put that in an interview. A week later, 686 00:30:12,640 --> 00:30:15,200 Speaker 1: we wake up to the front page of Yahoo News 687 00:30:15,520 --> 00:30:17,600 Speaker 1: and Katie Kirk's interview with Scrillics is in there, and 688 00:30:17,600 --> 00:30:21,840 Speaker 1: it's a video interview and in the video interview, um 689 00:30:22,080 --> 00:30:24,320 Speaker 1: scrillis his phone rings in the interview and it said 690 00:30:24,360 --> 00:30:28,680 Speaker 1: and it says, uh, Chris Marshmallow on the phone. And 691 00:30:28,760 --> 00:30:31,560 Speaker 1: at this time we had created this buzz through you know, 692 00:30:31,720 --> 00:30:34,920 Speaker 1: the Reddit, reddit sphere and online where nobody knew who 693 00:30:34,920 --> 00:30:36,720 Speaker 1: Marshmallow was and everyone was trying to figure it out. 694 00:30:36,760 --> 00:30:39,880 Speaker 1: So when this post said this was the first clue 695 00:30:39,880 --> 00:30:42,080 Speaker 1: anybody ever got to his identity, They're like, oh, his 696 00:30:42,160 --> 00:30:45,280 Speaker 1: name is Chris. And then you know, everything just started 697 00:30:45,320 --> 00:30:48,200 Speaker 1: going from there. But you know, it was probably it 698 00:30:48,240 --> 00:30:50,720 Speaker 1: caught so much attention from everybody with the whole Katie 699 00:30:50,760 --> 00:30:53,680 Speaker 1: Kirk thing, and then from there, um, the music just 700 00:30:53,680 --> 00:30:56,520 Speaker 1: started connecting. Uh. We did a couple of big remixes 701 00:30:57,240 --> 00:30:59,720 Speaker 1: and then um, you know, then we hadn't we hadn't 702 00:30:59,760 --> 00:31:01,400 Speaker 1: done a show for the first year. How did you 703 00:31:01,440 --> 00:31:04,080 Speaker 1: get the remixes? It's like we did a remixes of 704 00:31:04,120 --> 00:31:06,920 Speaker 1: the Scirlington Justin Bieber song where are You Now? Um, 705 00:31:06,960 --> 00:31:08,560 Speaker 1: that was a really big remix for us. Justin weep 706 00:31:08,640 --> 00:31:11,600 Speaker 1: started playing in his tour um and then from there 707 00:31:11,640 --> 00:31:14,640 Speaker 1: we did like a big remix Adele's Hello's unofficial remix. 708 00:31:14,720 --> 00:31:18,280 Speaker 1: But the remix got almost like four fifty thousand downloads 709 00:31:18,600 --> 00:31:20,640 Speaker 1: um and it was just it was just hosted on 710 00:31:20,640 --> 00:31:23,120 Speaker 1: our We had a there's a platform called Hive, so 711 00:31:23,160 --> 00:31:26,520 Speaker 1: we're hosting it through our Hive channel. Um, and then 712 00:31:26,520 --> 00:31:29,480 Speaker 1: from there just kind of connected and then, um, you 713 00:31:29,520 --> 00:31:31,560 Speaker 1: know I wasn't letting him tour, so that for the 714 00:31:31,560 --> 00:31:34,920 Speaker 1: first week, I didn't want it to come into the 715 00:31:34,920 --> 00:31:36,800 Speaker 1: market at a low price, you know, so I didn't 716 00:31:36,800 --> 00:31:38,640 Speaker 1: want to build from a two thousand dollar active ten 717 00:31:38,680 --> 00:31:41,960 Speaker 1: thousand to fifteen thousand, so um, you know, we we 718 00:31:42,360 --> 00:31:44,520 Speaker 1: turned down every single offer. And he's living on what 719 00:31:45,360 --> 00:31:48,080 Speaker 1: he's living off of what he had from his prior career. 720 00:31:48,120 --> 00:31:50,120 Speaker 1: But he didn't he doesn't live a lavish He didn't 721 00:31:50,120 --> 00:31:51,680 Speaker 1: live a lavish life. So I was just a normal kid. 722 00:31:52,120 --> 00:31:53,840 Speaker 1: So he was fine without going on the road for 723 00:31:53,880 --> 00:31:55,400 Speaker 1: a year. Yeah, he was cool with it. He was 724 00:31:55,440 --> 00:31:57,880 Speaker 1: cool with it because he had his other project to 725 00:31:57,920 --> 00:32:01,840 Speaker 1: offset his expenses. And you know, for for us too, 726 00:32:01,960 --> 00:32:04,920 Speaker 1: was like, you know, let's do this right. So it 727 00:32:05,000 --> 00:32:08,040 Speaker 1: wasn't until we we waited a year and then we 728 00:32:08,120 --> 00:32:11,040 Speaker 1: got a big festival offer, um, like a thirty dollar 729 00:32:11,080 --> 00:32:13,720 Speaker 1: offer to play our first show, and we're like, okay, cool, 730 00:32:13,840 --> 00:32:15,720 Speaker 1: we got the billing we needed on the festival, so 731 00:32:15,760 --> 00:32:17,920 Speaker 1: we could come into the marketing which festival was it? 732 00:32:17,920 --> 00:32:21,000 Speaker 1: It was a hard, hard day of the dead. So 733 00:32:21,120 --> 00:32:23,240 Speaker 1: we were able to bypass, you know, a lot of 734 00:32:24,080 --> 00:32:27,200 Speaker 1: DJs by being built over them. You know, in in 735 00:32:27,320 --> 00:32:29,280 Speaker 1: the DJ world it means a lot. Billing. Billing is 736 00:32:29,320 --> 00:32:31,479 Speaker 1: a huge thing. So we were able to come in 737 00:32:31,520 --> 00:32:34,440 Speaker 1: with like you know, top tier billing, a big set time. 738 00:32:34,680 --> 00:32:36,680 Speaker 1: And then from there, you know, we launched our first 739 00:32:36,720 --> 00:32:39,640 Speaker 1: tour and it was a hard ticket tour. We did 740 00:32:39,720 --> 00:32:43,720 Speaker 1: like you know, six to sid cap venues and we 741 00:32:43,800 --> 00:32:46,400 Speaker 1: sold that out immediately. What are the dates worth to you? 742 00:32:47,480 --> 00:32:49,000 Speaker 1: What do you mean? Well, how much did you get 743 00:32:49,000 --> 00:32:52,800 Speaker 1: paid on? Oh so I got not you as a manager, 744 00:32:52,840 --> 00:32:55,800 Speaker 1: but the marchal so we got. We So what I 745 00:32:55,840 --> 00:32:58,040 Speaker 1: did was I wanted the lower ticket prices on all 746 00:32:58,040 --> 00:33:00,040 Speaker 1: the shows, which so they were what so there of 747 00:33:00,120 --> 00:33:03,160 Speaker 1: fees were like between like five and seven thousand for 748 00:33:03,200 --> 00:33:05,160 Speaker 1: those shows based off the ticket scale and there are 749 00:33:05,160 --> 00:33:07,320 Speaker 1: how many dates in those markets? There was? There was 750 00:33:07,360 --> 00:33:09,880 Speaker 1: I think the tour was like twelve shows. Okay, so small, 751 00:33:09,920 --> 00:33:11,479 Speaker 1: it was small, It was small, but it was all 752 00:33:11,520 --> 00:33:14,680 Speaker 1: the major markets. Um, so we hid in everything blew 753 00:33:14,720 --> 00:33:17,280 Speaker 1: out right away. So there was this huge buzz of like, Yo, 754 00:33:17,320 --> 00:33:19,760 Speaker 1: Marshmalla was just sold out his whole tour immediately right 755 00:33:19,840 --> 00:33:23,200 Speaker 1: on on sale. So through that, um, you know, in 756 00:33:23,240 --> 00:33:25,080 Speaker 1: the music and everything, we kept going and you know, 757 00:33:25,120 --> 00:33:27,400 Speaker 1: we got we caught a lot of breaks just with 758 00:33:27,760 --> 00:33:29,720 Speaker 1: publicity and all kinds of stuff like that. And then 759 00:33:29,840 --> 00:33:32,440 Speaker 1: you give us an example or people just trying to 760 00:33:32,440 --> 00:33:34,360 Speaker 1: figure out who Marshmallow was. So every day there was 761 00:33:34,400 --> 00:33:38,280 Speaker 1: an article being posted of like Martin Garrick's marshmallow, TSO's marshmallow, 762 00:33:38,320 --> 00:33:41,240 Speaker 1: this person's marshmallow this, and it's like every day. It 763 00:33:41,280 --> 00:33:44,280 Speaker 1: was just a new a new theory. Um that kept 764 00:33:44,360 --> 00:33:47,440 Speaker 1: us in the in the bloggestphere every single day. UM. 765 00:33:47,520 --> 00:33:50,920 Speaker 1: And with that, we were just releasing music consistently. UM. 766 00:33:51,000 --> 00:33:55,080 Speaker 1: And then it wasn't until about two or two years 767 00:33:55,080 --> 00:33:58,920 Speaker 1: in that I found tune Corps. And we didn't at 768 00:33:58,920 --> 00:34:00,800 Speaker 1: this time all of our music was on SoundCloud. We 769 00:34:00,840 --> 00:34:03,760 Speaker 1: didn't have any music, so you were unaware of tune Corps. Yeah, 770 00:34:03,800 --> 00:34:05,440 Speaker 1: I was unaware of it. And then someone was like, yo, 771 00:34:05,440 --> 00:34:07,360 Speaker 1: you should check out tune core because we you know, 772 00:34:07,480 --> 00:34:08,800 Speaker 1: we didn't want to sign. For those who don't know, 773 00:34:08,880 --> 00:34:11,440 Speaker 1: tone core is a service where for a very small 774 00:34:11,520 --> 00:34:13,840 Speaker 1: annual fee they place your music on all the streaming 775 00:34:14,120 --> 00:34:17,800 Speaker 1: and download services. Yeah, it's like sixty dollars for five years. 776 00:34:18,600 --> 00:34:21,280 Speaker 1: So I found this and was like, okay, let's rebundle 777 00:34:21,320 --> 00:34:22,759 Speaker 1: all this music that we put out a year and 778 00:34:22,760 --> 00:34:24,759 Speaker 1: a half ago or two years ago and put it 779 00:34:24,760 --> 00:34:26,920 Speaker 1: out as a new album and get it up on 780 00:34:26,960 --> 00:34:30,160 Speaker 1: Apple and Spotify on all these only other DSPs. And 781 00:34:30,200 --> 00:34:32,480 Speaker 1: we did that. Um, what kind of reaction did? Your 782 00:34:32,560 --> 00:34:34,680 Speaker 1: album went number one and the songs were all still 783 00:34:34,719 --> 00:34:36,920 Speaker 1: available as a free down on our on our SoundCloud. 784 00:34:37,480 --> 00:34:38,960 Speaker 1: So we were like, what the heck? And then we 785 00:34:39,040 --> 00:34:42,440 Speaker 1: just kept putting out new music, new music, and then um, 786 00:34:42,480 --> 00:34:44,680 Speaker 1: you know, then I go, so, at this point in time, 787 00:34:45,160 --> 00:34:48,560 Speaker 1: are the major labels knocking on your door? Not really, No, 788 00:34:48,760 --> 00:34:51,080 Speaker 1: it wasn't. They were. We got interests of like doing 789 00:34:51,120 --> 00:34:54,440 Speaker 1: remixes and stuff like that for majors, but nobody was 790 00:34:54,480 --> 00:34:58,800 Speaker 1: really knocking on the door. Um. It wasn't until about 791 00:35:00,120 --> 00:35:03,160 Speaker 1: uh last year that we got the majors interested. Okay, 792 00:35:03,160 --> 00:35:07,040 Speaker 1: so you're on all these digital services, You're making any 793 00:35:07,080 --> 00:35:11,279 Speaker 1: money on that? Um? Initially no, but it was you know, 794 00:35:11,320 --> 00:35:13,520 Speaker 1: but once I you know, was able to build a 795 00:35:13,520 --> 00:35:16,960 Speaker 1: relationship with the you know, the DSPs, you know, personally 796 00:35:17,239 --> 00:35:21,440 Speaker 1: with the guys that were important to us in a sense. Um, 797 00:35:21,480 --> 00:35:23,520 Speaker 1: you know, we got the same placements as you know, 798 00:35:23,600 --> 00:35:26,360 Speaker 1: major artists were getting in. You know it really I 799 00:35:26,400 --> 00:35:30,120 Speaker 1: think for for them, like we we brought everybody to 800 00:35:30,160 --> 00:35:31,920 Speaker 1: the table from the beginning. You know, so all the 801 00:35:31,960 --> 00:35:34,640 Speaker 1: guys at Apple, at Spotify, everybody knew about Marshmallow as 802 00:35:34,680 --> 00:35:39,000 Speaker 1: it was being growing. Okay, but you know at that 803 00:35:39,000 --> 00:35:42,080 Speaker 1: point in time, while it's growing, your leverage is limited. 804 00:35:42,120 --> 00:35:44,840 Speaker 1: How do you establish those relationships with Spotify and Apple? 805 00:35:45,040 --> 00:35:47,400 Speaker 1: I think everyone was just seeing that how much attention 806 00:35:47,440 --> 00:35:49,840 Speaker 1: was on Marshmallow from the big names. So the door 807 00:35:49,920 --> 00:35:52,399 Speaker 1: was open. Yeah, So the door opened, and from there 808 00:35:52,440 --> 00:35:54,799 Speaker 1: it was just like I think for them, you know, 809 00:35:54,840 --> 00:35:57,760 Speaker 1: we got them connected so early that they felt vested 810 00:35:57,800 --> 00:36:00,560 Speaker 1: in this project and they got behind it. Um. So 811 00:36:00,600 --> 00:36:02,440 Speaker 1: then you know, then once the label started coming in, 812 00:36:02,480 --> 00:36:03,839 Speaker 1: and I was getting the pitch of like, you've done 813 00:36:03,880 --> 00:36:05,600 Speaker 1: a great job so far, but now watch what we 814 00:36:05,640 --> 00:36:07,520 Speaker 1: can do and we'll elevate the brand. And I'm like, 815 00:36:08,080 --> 00:36:10,080 Speaker 1: yoh man, like I get the same placements that you do, 816 00:36:10,200 --> 00:36:12,319 Speaker 1: you know, And and he's not a radio artist. We're 817 00:36:12,320 --> 00:36:14,160 Speaker 1: not looking for radio at this time, like, you know, 818 00:36:14,200 --> 00:36:17,200 Speaker 1: we're building our course still, you know, we're building a founding. 819 00:36:17,320 --> 00:36:19,920 Speaker 1: So labels come to you, you're not going to the labels, 820 00:36:20,400 --> 00:36:23,200 Speaker 1: and and you say no to all of them. Yeah. Yeah. 821 00:36:23,360 --> 00:36:27,279 Speaker 1: So it wasn't until you know, we we got a 822 00:36:27,320 --> 00:36:29,799 Speaker 1: big offer, a multimillion dollar offer, where we're like, man, 823 00:36:29,880 --> 00:36:34,160 Speaker 1: like this this could be cool. Um. But then you know, 824 00:36:34,560 --> 00:36:36,640 Speaker 1: sitting down with the labels and hearing what their thoughts 825 00:36:36,640 --> 00:36:38,600 Speaker 1: were about Marshmallow, and it was just like, Okay, these 826 00:36:38,640 --> 00:36:41,239 Speaker 1: people don't really even know what this is. It's just 827 00:36:41,280 --> 00:36:42,840 Speaker 1: like one of those things where they're just trying to 828 00:36:42,880 --> 00:36:45,680 Speaker 1: offer us money in case it blows up and they 829 00:36:45,719 --> 00:36:47,040 Speaker 1: have it on their rosters. So I was like, you 830 00:36:47,040 --> 00:36:50,480 Speaker 1: know what, like forget like this, like let's pass. And 831 00:36:50,520 --> 00:36:53,439 Speaker 1: we passed on all the deals and um, that usually 832 00:36:53,480 --> 00:36:56,080 Speaker 1: makes him hungrier, though it does. And now, I mean 833 00:36:56,160 --> 00:36:58,359 Speaker 1: the deal we got offer, you know two weeks ago, 834 00:36:58,400 --> 00:37:00,920 Speaker 1: had of offer that's I would think like ten x 835 00:37:01,040 --> 00:37:03,520 Speaker 1: of what the deal was, you know, nine months ago, 836 00:37:03,600 --> 00:37:06,280 Speaker 1: ten months ago. Because we had to really prove ourselves. 837 00:37:06,320 --> 00:37:07,839 Speaker 1: Everyone thought it was a gimmick. Everyone's like, oh, it's 838 00:37:07,840 --> 00:37:10,279 Speaker 1: a dead dead mouse knockoff. He doesn't make music, it's 839 00:37:10,280 --> 00:37:13,000 Speaker 1: a but you know he's one of them. Okay, so 840 00:37:13,120 --> 00:37:15,920 Speaker 1: let's go back. First year, you're off the road. Then 841 00:37:15,960 --> 00:37:18,520 Speaker 1: you do twelve dates and you go with tune courts 842 00:37:18,520 --> 00:37:21,279 Speaker 1: who are on all the DSPs. What's the step after that? 843 00:37:21,760 --> 00:37:24,759 Speaker 1: And then festivals going into the festival world and all 844 00:37:24,760 --> 00:37:26,920 Speaker 1: the festivals are eager to have them. Yeah, everyone was 845 00:37:26,920 --> 00:37:29,520 Speaker 1: eager to have How many uh festivals did he play 846 00:37:29,600 --> 00:37:32,120 Speaker 1: that next year? A lot? We did. We did a 847 00:37:32,120 --> 00:37:35,680 Speaker 1: lot of big festivals. How much production did you bring? None? None? 848 00:37:36,000 --> 00:37:37,880 Speaker 1: So the helmet and that was it. Yeah, the helmet 849 00:37:37,880 --> 00:37:40,120 Speaker 1: and in the artists and the USB stick and that's it. 850 00:37:40,920 --> 00:37:44,319 Speaker 1: So um, that was it. But then we used we 851 00:37:44,480 --> 00:37:46,879 Speaker 1: use those festivals as kind of our entry point into 852 00:37:46,920 --> 00:37:49,680 Speaker 1: doing bigger, hard ticket shows. So we come into the market, 853 00:37:49,719 --> 00:37:51,359 Speaker 1: do a big festival, get a big look, and then 854 00:37:51,920 --> 00:37:55,560 Speaker 1: we we launched our first kind of big hard tickets tour. 855 00:37:55,719 --> 00:37:58,719 Speaker 1: So then the agent is who the agent is Steve 856 00:37:58,719 --> 00:38:01,279 Speaker 1: Gordon at Circle Talent. So he's got a him and 857 00:38:01,600 --> 00:38:04,600 Speaker 1: his partner, Kevin Gimble. They have a smaller boutique agency, 858 00:38:04,680 --> 00:38:08,160 Speaker 1: but they have a lot of dance acts um. So 859 00:38:08,320 --> 00:38:10,200 Speaker 1: you know, we had had like a couple of clients 860 00:38:10,200 --> 00:38:12,400 Speaker 1: with him prior to that, so we had kind of 861 00:38:12,400 --> 00:38:15,040 Speaker 1: built this whole thing together. Um. So then it was 862 00:38:15,080 --> 00:38:17,680 Speaker 1: then that we we're like, you know, let's use the 863 00:38:17,760 --> 00:38:19,640 Speaker 1: momentum and go into a bigger rooms. Okay, so how 864 00:38:19,680 --> 00:38:22,040 Speaker 1: big were the rooms now? So then we in November 865 00:38:22,080 --> 00:38:26,000 Speaker 1: of two thousands sixteen, we did h three nights at 866 00:38:26,000 --> 00:38:28,880 Speaker 1: the shrine, so we sold fifteen thousand tickets and about 867 00:38:29,080 --> 00:38:30,879 Speaker 1: we did fifteen thousand and about an hour and a half. 868 00:38:31,080 --> 00:38:34,239 Speaker 1: Just to be clear, since that's so many tickets, how 869 00:38:34,280 --> 00:38:36,080 Speaker 1: does the word get out? How do you sell those 870 00:38:36,160 --> 00:38:40,000 Speaker 1: fifteen thousands? Um? Or well, how long did it take 871 00:38:40,000 --> 00:38:42,120 Speaker 1: you to sell? How many dates did you put up? 872 00:38:42,120 --> 00:38:46,920 Speaker 1: At first? So we put out so we rolled out everything. Um, 873 00:38:46,960 --> 00:38:49,400 Speaker 1: we rolled out everything, and then the on sale for 874 00:38:49,560 --> 00:38:52,880 Speaker 1: l A was on its own dates. So the first 875 00:38:53,000 --> 00:38:55,480 Speaker 1: the first shrine blew out immediately, then we went up 876 00:38:55,480 --> 00:38:58,240 Speaker 1: with the second one that blew out after like thirty minutes, 877 00:38:58,880 --> 00:39:00,480 Speaker 1: and then the third one went up and then that 878 00:39:00,480 --> 00:39:02,600 Speaker 1: blew out after like an hour. So really there was 879 00:39:02,640 --> 00:39:05,080 Speaker 1: no promotion involved the audience, know the audience you we 880 00:39:05,120 --> 00:39:07,319 Speaker 1: posted on our social media like, hey, tickets are going up. 881 00:39:07,640 --> 00:39:09,239 Speaker 1: It blew out. Then we did the Bill Graham in 882 00:39:09,280 --> 00:39:13,120 Speaker 1: San Francisco. We did eight thousand tickets and um, I 883 00:39:13,160 --> 00:39:14,879 Speaker 1: think it was less than like thirty seconds that blew 884 00:39:14,920 --> 00:39:17,839 Speaker 1: out immediately Red Rocks blew out in a couple of hours. Um. 885 00:39:17,920 --> 00:39:20,520 Speaker 1: So we did ten thousand there, um and then we 886 00:39:20,560 --> 00:39:23,480 Speaker 1: did two nights at Echo Stage and d C we 887 00:39:23,560 --> 00:39:26,719 Speaker 1: did in Montreal, we did three New city gases, which 888 00:39:26,719 --> 00:39:30,000 Speaker 1: was twelve thousand tickets, which was their venue record for 889 00:39:30,040 --> 00:39:33,040 Speaker 1: an artist doing that many. Um. So right off the bat, 890 00:39:33,239 --> 00:39:36,160 Speaker 1: you know we did you know, tend to or eight 891 00:39:36,160 --> 00:39:38,759 Speaker 1: to twelve thousand tickets in every major market. How much 892 00:39:38,760 --> 00:39:42,000 Speaker 1: production bringing so we so at that time, yeah, we 893 00:39:42,040 --> 00:39:44,880 Speaker 1: brought in um like one semi truck. We had just 894 00:39:44,920 --> 00:39:47,640 Speaker 1: created a rig um that you know, it was just 895 00:39:47,680 --> 00:39:50,959 Speaker 1: a big led wall with some stuff here and there. 896 00:39:51,480 --> 00:39:53,480 Speaker 1: Um a lot of like special effects like you know, 897 00:39:53,520 --> 00:39:55,920 Speaker 1: fireworks and stuff like that, but nothing nothing crazy. Because 898 00:39:56,600 --> 00:39:58,719 Speaker 1: you know, our mentality was like, this is our first 899 00:39:58,800 --> 00:40:00,600 Speaker 1: kind of big tour. If we go also the walls, 900 00:40:00,600 --> 00:40:02,839 Speaker 1: now what do we do the next tour? So we 901 00:40:02,840 --> 00:40:04,680 Speaker 1: were like, let's you know, scale it back because we 902 00:40:04,719 --> 00:40:06,640 Speaker 1: know the kids want to come and watch us, So like, 903 00:40:06,960 --> 00:40:09,560 Speaker 1: let's keep this more about Marshmallow than production and stuff 904 00:40:09,600 --> 00:40:10,799 Speaker 1: like that, because you know, there's a lot of acts 905 00:40:10,800 --> 00:40:14,480 Speaker 1: now that their entire career revolves around their production where 906 00:40:14,520 --> 00:40:16,759 Speaker 1: it's like, you know, they have to bring you know, 907 00:40:16,920 --> 00:40:19,120 Speaker 1: a million two million dollar rig to to make up 908 00:40:19,160 --> 00:40:22,480 Speaker 1: for their cheesiness. So it's like, you know, we don't 909 00:40:22,520 --> 00:40:25,759 Speaker 1: need to do that. Okay, So it's November of that 910 00:40:25,880 --> 00:40:30,560 Speaker 1: you start this big tour and that plays for how long? Um, 911 00:40:30,680 --> 00:40:32,920 Speaker 1: Like our tour, like the traditional dance tours aren't like 912 00:40:32,920 --> 00:40:35,319 Speaker 1: a traditional artist tour, they're more like flying in dates. 913 00:40:35,320 --> 00:40:37,680 Speaker 1: We fly in, we do the major markets throughout a 914 00:40:37,719 --> 00:40:40,760 Speaker 1: time span. So like that tour was within two months. 915 00:40:40,760 --> 00:40:42,960 Speaker 1: But it was like, you know there's festivals mixed in, 916 00:40:43,040 --> 00:40:45,279 Speaker 1: there's you know, so we had our days for these 917 00:40:45,280 --> 00:40:48,279 Speaker 1: hard ticket shows, um, but they were we would just 918 00:40:48,320 --> 00:40:50,399 Speaker 1: fly into them, the production would be there, We've set 919 00:40:50,400 --> 00:40:52,360 Speaker 1: it up with the promoter, and then it will be done. Okay, 920 00:40:52,360 --> 00:40:57,480 Speaker 1: so we go into what's the next event? Was this? 921 00:40:57,560 --> 00:41:00,960 Speaker 1: So this last last year was all it was global. 922 00:41:01,280 --> 00:41:02,839 Speaker 1: It was like, how do we make sure that this 923 00:41:03,239 --> 00:41:05,680 Speaker 1: momentum and imprint carries onto a global level. So we 924 00:41:05,760 --> 00:41:08,640 Speaker 1: spent almost two months in Europe, a lot of time 925 00:41:08,640 --> 00:41:13,240 Speaker 1: and ages. These are festival festivals and a couple bigger 926 00:41:13,280 --> 00:41:16,719 Speaker 1: heart ticket shows, but mainly festivals, um. You know, so 927 00:41:16,840 --> 00:41:19,879 Speaker 1: it was it was big on Europe doing a run there. 928 00:41:20,200 --> 00:41:22,800 Speaker 1: Um we did, like we sold out the Brixton Academy 929 00:41:22,840 --> 00:41:27,520 Speaker 1: in London on the UK um, and then just doing 930 00:41:27,960 --> 00:41:31,040 Speaker 1: a bunch of festivals um. And then that was kind 931 00:41:31,040 --> 00:41:33,120 Speaker 1: of it. And then this year is when we launched. Well, 932 00:41:33,120 --> 00:41:36,800 Speaker 1: well before you get to this year, suddenly he's involved 933 00:41:36,800 --> 00:41:40,000 Speaker 1: with literally top tier talent. How does that come together? 934 00:41:40,640 --> 00:41:43,640 Speaker 1: People just started talking about him people. Everyone was kind 935 00:41:43,640 --> 00:41:45,040 Speaker 1: of like, you know, we were getting him into the 936 00:41:45,080 --> 00:41:49,239 Speaker 1: studio with people, um, and people were just meeting him, 937 00:41:49,400 --> 00:41:53,600 Speaker 1: you know. We like through just the hype, people were 938 00:41:53,600 --> 00:41:56,560 Speaker 1: intrigued by his brain. You're not working at your phone 939 00:41:56,600 --> 00:41:59,080 Speaker 1: is ringing? Are you working? I mean I was working 940 00:41:59,080 --> 00:42:00,839 Speaker 1: it for sure. I was working trying to get him 941 00:42:00,880 --> 00:42:03,719 Speaker 1: in the studio with people. But it wasn't until you know, 942 00:42:04,280 --> 00:42:06,160 Speaker 1: we just had a lot of big like Coachella was 943 00:42:06,160 --> 00:42:09,080 Speaker 1: a big moment for us. We did Coachell last year. UM, 944 00:42:09,120 --> 00:42:12,120 Speaker 1: we headlined the Saharitan closed it out and you know, 945 00:42:12,200 --> 00:42:14,719 Speaker 1: the tent was rammed from front to back, and you know, 946 00:42:14,760 --> 00:42:18,240 Speaker 1: we brought throughout the process of the project. We've always 947 00:42:18,280 --> 00:42:22,440 Speaker 1: brought special guests with us everywhere, So what's the thinking there. 948 00:42:22,440 --> 00:42:26,040 Speaker 1: So it was always about, like, you know, connecting, It 949 00:42:26,080 --> 00:42:28,040 Speaker 1: was it was two fold. It was, you know, for us, 950 00:42:29,160 --> 00:42:32,120 Speaker 1: getting Marshmallow connected with these other artists and exposing him 951 00:42:32,160 --> 00:42:35,120 Speaker 1: to their fan base. Because again, for Marshmallow, it's like, 952 00:42:35,400 --> 00:42:36,839 Speaker 1: you know, we need people to see him one time 953 00:42:36,880 --> 00:42:38,400 Speaker 1: and they'll never forget who he is. You know, it's 954 00:42:38,440 --> 00:42:41,000 Speaker 1: not a traditional DJ where you know, it could be 955 00:42:41,120 --> 00:42:43,120 Speaker 1: you know, Calvin Harris could walk in here and nobody 956 00:42:43,200 --> 00:42:45,759 Speaker 1: might recognize him. But with him, it's like, you know, 957 00:42:45,880 --> 00:42:48,440 Speaker 1: it's a brand, it's a it's a character that we 958 00:42:48,480 --> 00:42:50,640 Speaker 1: need people to see one time. So for us, it 959 00:42:50,719 --> 00:42:52,680 Speaker 1: was like, you know, let's bring in people that matter 960 00:42:52,760 --> 00:42:54,680 Speaker 1: in these different you know, if we went to Atlanta, 961 00:42:54,760 --> 00:42:57,960 Speaker 1: we brought Germaine Dupriat. We brought Little Yaddi out in Atlanta, 962 00:42:57,960 --> 00:43:00,319 Speaker 1: we brought walk a flock out in Atlanta. Um, you 963 00:43:00,320 --> 00:43:02,880 Speaker 1: go to Detroit, we brought out D twelve in Detroit, 964 00:43:03,040 --> 00:43:05,640 Speaker 1: you know, and their them, you know, Detroit in Detroit 965 00:43:05,719 --> 00:43:07,640 Speaker 1: D twelve is like you know when they were with 966 00:43:07,680 --> 00:43:10,320 Speaker 1: eminem like that was those are the hometown heroes. Okay, 967 00:43:10,440 --> 00:43:13,560 Speaker 1: how do you literally make that happen just by hitting 968 00:43:13,560 --> 00:43:15,400 Speaker 1: them up? You know, I would we would go on Twitter, 969 00:43:15,680 --> 00:43:17,279 Speaker 1: d m them or I would you know, find a 970 00:43:17,320 --> 00:43:19,839 Speaker 1: way to get intro to the manager and be like, hey, 971 00:43:19,840 --> 00:43:22,120 Speaker 1: look like Marshmall has got I would explain to them 972 00:43:22,120 --> 00:43:24,080 Speaker 1: like this, like Marshall's gotta sold out show. There's five 973 00:43:24,080 --> 00:43:27,080 Speaker 1: thousand kids that are dance fans. It's not a traditional show, 974 00:43:27,200 --> 00:43:29,680 Speaker 1: like we don't we're not offering money, like, but if 975 00:43:29,680 --> 00:43:32,080 Speaker 1: you want to come for you know, a one song, come, 976 00:43:32,280 --> 00:43:34,240 Speaker 1: you know, and it's a whole new demographic. You're exposing 977 00:43:34,239 --> 00:43:36,560 Speaker 1: the artists too. And it would be one of their songs. 978 00:43:36,640 --> 00:43:38,200 Speaker 1: It would be one of their songs. And people were 979 00:43:38,200 --> 00:43:40,480 Speaker 1: always like, you know, if they if they realized kind 980 00:43:40,480 --> 00:43:43,839 Speaker 1: of what it was, and um, you know, people had 981 00:43:43,880 --> 00:43:46,040 Speaker 1: heard about Marshmallow, they were like, okay, cool, let's do it. 982 00:43:46,480 --> 00:43:48,000 Speaker 1: So then we would get these people to come out, 983 00:43:48,040 --> 00:43:49,880 Speaker 1: and you know, it created a moment for us to 984 00:43:50,040 --> 00:43:51,160 Speaker 1: you know what I mean. It was a cool moment 985 00:43:52,120 --> 00:43:54,239 Speaker 1: um and at that time we had racked up like 986 00:43:54,280 --> 00:43:57,279 Speaker 1: three million followers on Instagram and Facebook. It was at 987 00:43:57,280 --> 00:43:59,600 Speaker 1: a couple of millions, So we had a social reach 988 00:43:59,680 --> 00:44:03,080 Speaker 1: that over. You know, I saw that, like, Okay, you 989 00:44:03,080 --> 00:44:07,480 Speaker 1: know that's cool. Okay, So let's go back to how 990 00:44:07,480 --> 00:44:10,959 Speaker 1: you end up working with Selena Gomez at all? Yeah? 991 00:44:11,000 --> 00:44:15,200 Speaker 1: So what so during Coachella, Um, you know, Marshmallo become 992 00:44:15,200 --> 00:44:17,919 Speaker 1: friends with who was the special guest of Coachella. So 993 00:44:18,000 --> 00:44:22,080 Speaker 1: the first weekend we brought out I forget what weekend 994 00:44:22,120 --> 00:44:24,400 Speaker 1: we we brought out asap for we brought out Yogatti, 995 00:44:24,600 --> 00:44:32,239 Speaker 1: we brought out Travis Barker, um O Cirius, um, we 996 00:44:32,320 --> 00:44:34,719 Speaker 1: brought out Andrew Watt, and then I'm sorry, I think 997 00:44:34,719 --> 00:44:37,920 Speaker 1: who else we brought up? I think I think that 998 00:44:37,960 --> 00:44:39,399 Speaker 1: was it. I think we brought Okay at this point 999 00:44:39,440 --> 00:44:43,759 Speaker 1: in time, since Marshmallow has his own sound, which is 1000 00:44:43,760 --> 00:44:46,480 Speaker 1: not as aggressive as other people's or his previous sound, 1001 00:44:47,000 --> 00:44:50,080 Speaker 1: and even though it's three years many people might say 1002 00:44:50,120 --> 00:44:54,040 Speaker 1: it's overnight. Is there any backlash against him in the scene, 1003 00:44:54,120 --> 00:44:56,719 Speaker 1: tons of backlash. Every DJ is like, yo, this is 1004 00:44:56,760 --> 00:44:59,120 Speaker 1: a gimmick, this is stupid, Like this guy puts a 1005 00:44:59,160 --> 00:45:01,440 Speaker 1: buck on his head, and all of a sudden, this 1006 00:45:01,680 --> 00:45:04,000 Speaker 1: it's it's it's not good music. The music sucks all 1007 00:45:04,000 --> 00:45:07,240 Speaker 1: this ship. So we we've heard it from every angle. Well, 1008 00:45:07,280 --> 00:45:09,800 Speaker 1: how do you cope with that? To be honest, you do. 1009 00:45:09,840 --> 00:45:11,960 Speaker 1: I mean, it doesn't bother us, you know what I mean, 1010 00:45:12,040 --> 00:45:14,440 Speaker 1: Like you know, for for us, it's turned all of 1011 00:45:14,440 --> 00:45:17,160 Speaker 1: our lives around, you know. And and and none of 1012 00:45:17,160 --> 00:45:19,640 Speaker 1: the guests special guests said no, I'm not gonna play 1013 00:45:19,680 --> 00:45:21,719 Speaker 1: with you because of the backlash. No, not at all. 1014 00:45:21,760 --> 00:45:24,600 Speaker 1: I mean, because the backlash is all whispers. You know, nobody, nobody, 1015 00:45:24,800 --> 00:45:27,160 Speaker 1: nobody says it to us in person. Nobody says it, 1016 00:45:27,320 --> 00:45:29,440 Speaker 1: you know, no one's like vocal about it. But you know, 1017 00:45:29,520 --> 00:45:31,439 Speaker 1: as we hear it from like, you know, other people 1018 00:45:31,440 --> 00:45:33,719 Speaker 1: in the industry. Oh, this DJ was talking it saying 1019 00:45:33,760 --> 00:45:36,400 Speaker 1: like marshmallows cheesy, or this person is this or like 1020 00:45:36,880 --> 00:45:39,200 Speaker 1: you know, we'd walk into a you know, a festival 1021 00:45:39,239 --> 00:45:41,440 Speaker 1: and walk by the trailer of another DJ, and you 1022 00:45:41,440 --> 00:45:43,680 Speaker 1: know they wouldn't acknowledge us or like you know, so 1023 00:45:43,719 --> 00:45:47,080 Speaker 1: it's I mean, it's just it's it's like any other industry. Okay. 1024 00:45:47,160 --> 00:45:50,120 Speaker 1: But since he's keeping his identity secret when he goes 1025 00:45:50,160 --> 00:45:51,840 Speaker 1: to the coach. He's got to wear the damn helmet 1026 00:45:51,800 --> 00:45:54,920 Speaker 1: of all time. Yeah, so its it sucks for him. 1027 00:45:54,960 --> 00:45:57,120 Speaker 1: And you know he always was like, you know, I 1028 00:45:57,120 --> 00:45:59,520 Speaker 1: can never connect with like it was. It was what 1029 00:45:59,680 --> 00:46:01,799 Speaker 1: sucks was when he met artists outside of the dance world. 1030 00:46:01,800 --> 00:46:04,000 Speaker 1: So he met like a rapper or somebody, and he 1031 00:46:04,000 --> 00:46:05,759 Speaker 1: would have to talk to him in costume, and then 1032 00:46:05,840 --> 00:46:07,080 Speaker 1: he would, you know, when he would not be in 1033 00:46:07,120 --> 00:46:08,400 Speaker 1: costume and to go up to that person and the 1034 00:46:08,440 --> 00:46:11,640 Speaker 1: person like, yo, who then are you. We're gonna pause 1035 00:46:11,680 --> 00:46:13,920 Speaker 1: for a moment. We'll be right back with my conversation 1036 00:46:14,000 --> 00:46:19,799 Speaker 1: with Motional Easy, manager of Marshmallow. Thanks for listening to 1037 00:46:19,800 --> 00:46:22,160 Speaker 1: the Bob Left That's podcast. If you want to see 1038 00:46:22,239 --> 00:46:25,239 Speaker 1: videos and photos of Motional Easy, Tony Hawk or any 1039 00:46:25,239 --> 00:46:27,600 Speaker 1: of my guests here in the tune In studios in Venice, 1040 00:46:27,800 --> 00:46:30,440 Speaker 1: go to at tune In on Instagram, Twitter, and Facebook 1041 00:46:31,680 --> 00:46:36,680 Speaker 1: and now more with Motional Easy, manager of Marshmallow. So 1042 00:46:36,760 --> 00:46:39,239 Speaker 1: you played Coachella, you say this is a turning point. Yeah, 1043 00:46:39,520 --> 00:46:41,440 Speaker 1: Coachello was a big moment for us because you know, 1044 00:46:41,640 --> 00:46:44,640 Speaker 1: we were going up against Kendrick. Uh, you know, we 1045 00:46:44,680 --> 00:46:46,440 Speaker 1: didn't know what it was, what was gonna happen. We're like, 1046 00:46:46,440 --> 00:46:49,799 Speaker 1: oh man, we're gonna get killed. It's Kendrick Um. But 1047 00:46:49,880 --> 00:46:54,279 Speaker 1: you know, the tent was rammed um and uh it was. 1048 00:46:54,360 --> 00:46:55,680 Speaker 1: It was a big moment for us because so many 1049 00:46:55,680 --> 00:46:58,000 Speaker 1: people had were watching that that set, and people had 1050 00:46:58,000 --> 00:47:01,120 Speaker 1: come and heard about it, and uh one one of them. 1051 00:47:01,120 --> 00:47:02,680 Speaker 1: We wanted to create a moment at the things, so 1052 00:47:02,760 --> 00:47:06,640 Speaker 1: we had a drum off between Marshmallow challenge Travis Barker 1053 00:47:06,680 --> 00:47:09,120 Speaker 1: to a drum off. Is Marshall of a drummer. He 1054 00:47:09,160 --> 00:47:12,120 Speaker 1: knows how to drum, but he's not Travis Barker, it means. 1055 00:47:12,160 --> 00:47:14,080 Speaker 1: But we did this thing where and it was on 1056 00:47:14,120 --> 00:47:16,399 Speaker 1: the live stream where we brought Travis out and out 1057 00:47:16,440 --> 00:47:19,080 Speaker 1: of nowhere. Travis rises on a riser and then Marshmallow 1058 00:47:19,160 --> 00:47:21,239 Speaker 1: rises and then they challenge each other to a drum off, 1059 00:47:21,280 --> 00:47:23,680 Speaker 1: and it was like a moment that you know, Billboard 1060 00:47:23,680 --> 00:47:25,680 Speaker 1: and everybody's writing about. You know, one of the biggest 1061 00:47:25,680 --> 00:47:28,480 Speaker 1: moments of Coach Hell was a drum off. Um. We 1062 00:47:28,520 --> 00:47:30,600 Speaker 1: tried bringing Nickel back out, you know, that was the 1063 00:47:30,600 --> 00:47:32,879 Speaker 1: moment I wanted, was bringing Nickel back out, but they 1064 00:47:33,440 --> 00:47:36,120 Speaker 1: they were recording their album the otherwise they would have 1065 00:47:36,120 --> 00:47:38,080 Speaker 1: done it. Yeah. We offered to get him a jet 1066 00:47:38,120 --> 00:47:40,200 Speaker 1: to come, and they're like, we already have our own jet, 1067 00:47:42,080 --> 00:47:45,080 Speaker 1: but we can't come because we're busy with the album. Um. 1068 00:47:45,120 --> 00:47:46,400 Speaker 1: I thought that would have been a dope moment to 1069 00:47:46,640 --> 00:47:50,960 Speaker 1: absolutely their mistake. Okay, So Coachella ends and then all 1070 00:47:50,960 --> 00:47:54,640 Speaker 1: of a sudden there's a buzz and people are making offers. Yeah. 1071 00:47:54,640 --> 00:47:56,719 Speaker 1: So the people are making offers. Um. And we had 1072 00:47:56,719 --> 00:47:59,720 Speaker 1: gotten the studio with a couple of big writers Andrew 1073 00:48:00,680 --> 00:48:02,880 Speaker 1: his crew. We had a couple of records that we 1074 00:48:02,920 --> 00:48:06,400 Speaker 1: had done together. Um, and we were just shopping for 1075 00:48:06,840 --> 00:48:09,920 Speaker 1: top lines or for upstar features and Demi Lovato was like, 1076 00:48:09,960 --> 00:48:12,200 Speaker 1: how you know she hopped on one song and then 1077 00:48:12,280 --> 00:48:15,759 Speaker 1: how did she how did she find it? So I 1078 00:48:15,800 --> 00:48:19,000 Speaker 1: had sent it to because Monty, so every every label 1079 00:48:19,040 --> 00:48:20,560 Speaker 1: that comes to the table. I was like, look like 1080 00:48:20,960 --> 00:48:23,240 Speaker 1: if we're gonna talk, like show me what you're gonna do, 1081 00:48:23,280 --> 00:48:25,160 Speaker 1: you know what I mean? Like, you know, we've we 1082 00:48:25,280 --> 00:48:27,120 Speaker 1: don't need your help developing the artist because at this 1083 00:48:27,160 --> 00:48:29,360 Speaker 1: point the artist is big. Just like, show me what 1084 00:48:29,400 --> 00:48:31,960 Speaker 1: you're gonna do that you're saying you know? So, Um, 1085 00:48:32,000 --> 00:48:33,799 Speaker 1: we sent the music out to some people and you know, 1086 00:48:33,840 --> 00:48:36,040 Speaker 1: I sent it to Monty and you know that's mining 1087 00:48:36,120 --> 00:48:39,480 Speaker 1: Lit Minute Republic. So Monty was like, you know, let's 1088 00:48:39,520 --> 00:48:40,759 Speaker 1: let's see who we can get on this. And he 1089 00:48:40,800 --> 00:48:43,520 Speaker 1: had sent it to David Massey and then they sent 1090 00:48:43,560 --> 00:48:46,120 Speaker 1: it to Demi and then I connected with Phil, Demi's manager, 1091 00:48:46,239 --> 00:48:48,799 Speaker 1: and was like, here's this record, and Demi loved it 1092 00:48:48,880 --> 00:48:52,640 Speaker 1: and she hopped on it, and then um, you know 1093 00:48:52,680 --> 00:48:54,919 Speaker 1: the Selena thing kind of the same thing. Uh. Andrew Watt, 1094 00:48:54,960 --> 00:48:57,320 Speaker 1: one of the writers on the Selena record, had a 1095 00:48:57,360 --> 00:49:00,480 Speaker 1: close ration with Selena Um. John j and I had 1096 00:49:00,520 --> 00:49:02,040 Speaker 1: met a bunch of times and he was like, you know, 1097 00:49:02,040 --> 00:49:04,360 Speaker 1: I want to do something with Marshmallow, and you know, 1098 00:49:04,360 --> 00:49:06,719 Speaker 1: he had heard the record and was like, let's let's 1099 00:49:06,719 --> 00:49:09,400 Speaker 1: put Selena on this. I'm like, a cool, let's do that. 1100 00:49:09,960 --> 00:49:14,040 Speaker 1: And then kalid Um Marshmallow had brought Kalide to our 1101 00:49:14,040 --> 00:49:17,080 Speaker 1: Coachella house, so he's crashed on our couch for like 1102 00:49:17,280 --> 00:49:20,280 Speaker 1: four days during Coachella. He was coming out to perform 1103 00:49:20,280 --> 00:49:22,719 Speaker 1: with another artist, but he stayed with us and they 1104 00:49:22,719 --> 00:49:24,439 Speaker 1: were supposed to get in the studio. They never did, 1105 00:49:24,680 --> 00:49:26,759 Speaker 1: and they had just met through Twitter. So he came 1106 00:49:26,800 --> 00:49:28,719 Speaker 1: with us, UM, and nothing ever came up, but they 1107 00:49:28,760 --> 00:49:31,319 Speaker 1: just became friends and I was it. And then two 1108 00:49:31,320 --> 00:49:34,520 Speaker 1: months later, UM, Khalid was here in town and you know, 1109 00:49:34,520 --> 00:49:35,880 Speaker 1: Marshmall hit him up and I was like, hey man, 1110 00:49:35,960 --> 00:49:37,200 Speaker 1: let's you want to go in the studio. I'm in 1111 00:49:37,200 --> 00:49:41,239 Speaker 1: the studio. Kalid's like, all right, I'll stop by. Stops by, 1112 00:49:41,320 --> 00:49:43,799 Speaker 1: and within four hours they make the song Silence. It's 1113 00:49:43,800 --> 00:49:45,640 Speaker 1: just them two in the room and you know, they 1114 00:49:45,640 --> 00:49:48,800 Speaker 1: make the song Silence and UM. When when all of 1115 00:49:48,880 --> 00:49:50,520 Speaker 1: us heard that, we were like, this song is gonna 1116 00:49:50,520 --> 00:49:52,920 Speaker 1: be huge. UM. So we reached out to our c 1117 00:49:53,120 --> 00:49:54,919 Speaker 1: A like, you know, we want to put this out 1118 00:49:55,160 --> 00:49:57,920 Speaker 1: as soon as we can UM, and that was right 1119 00:49:57,920 --> 00:50:00,360 Speaker 1: as Khalid was blowing up to UM. We put the 1120 00:50:00,400 --> 00:50:02,680 Speaker 1: song out. The song now has I think almost like 1121 00:50:02,680 --> 00:50:06,239 Speaker 1: eight hundred million streams collectively through all the platforms. UM. 1122 00:50:06,280 --> 00:50:08,239 Speaker 1: It was like, you know, top ten on Spotify for 1123 00:50:08,280 --> 00:50:12,120 Speaker 1: a couple of months. Big song. UM. And uh you know, 1124 00:50:12,239 --> 00:50:14,239 Speaker 1: from there and then we went to Selena and then 1125 00:50:14,280 --> 00:50:16,640 Speaker 1: now we just dropped a record, uh, the Friends record 1126 00:50:16,640 --> 00:50:18,960 Speaker 1: with Anne Marie. And then tomorrow we have a single 1127 00:50:19,000 --> 00:50:22,560 Speaker 1: with with with Chris with Logic. So Chris and I've 1128 00:50:22,600 --> 00:50:26,319 Speaker 1: been working together on the logic correct. So Chris Ruin, 1129 00:50:26,960 --> 00:50:29,960 Speaker 1: we're doing this logic and Marshmallow single. It's Logics next single. 1130 00:50:30,600 --> 00:50:34,320 Speaker 1: Um really dope song. Um okay, so it's twenty eighteen. 1131 00:50:34,440 --> 00:50:37,480 Speaker 1: What's next? What's the next step? So for us is 1132 00:50:37,640 --> 00:50:40,239 Speaker 1: you know after I left that the dinner that you 1133 00:50:40,280 --> 00:50:42,600 Speaker 1: and I had at Jake's house with uh, that's how 1134 00:50:42,640 --> 00:50:45,319 Speaker 1: I met MO. We had a couple of months back. Yeah, 1135 00:50:45,480 --> 00:50:47,960 Speaker 1: we had dinner with Jake Oudell and it was us 1136 00:50:48,000 --> 00:50:50,960 Speaker 1: and manager Jeff who manages Logan Paul. And that was 1137 00:50:51,000 --> 00:50:55,319 Speaker 1: before the crisis. Yeah. Yeah, So but you know I 1138 00:50:55,400 --> 00:50:58,360 Speaker 1: sat there listening to Jeff talk and it it was just 1139 00:50:58,440 --> 00:51:00,960 Speaker 1: like I was, you know, I was fascinated in a 1140 00:51:01,000 --> 00:51:04,480 Speaker 1: sense of like, you know, it's crazy this the impact 1141 00:51:04,480 --> 00:51:08,000 Speaker 1: that Logan's had on this is this is Logan Ball 1142 00:51:08,360 --> 00:51:11,480 Speaker 1: the YouTube star. Yeah. So you know, listening to their 1143 00:51:11,520 --> 00:51:13,319 Speaker 1: concepts and listening to you know, some of the stuff 1144 00:51:13,360 --> 00:51:15,200 Speaker 1: he said. You know, one thing resonated when he was like, 1145 00:51:15,200 --> 00:51:17,840 Speaker 1: if they're not watching you, they're watching somebody else. And 1146 00:51:17,880 --> 00:51:21,799 Speaker 1: I was like, okay, this makes sense. So um, you know, 1147 00:51:21,800 --> 00:51:23,920 Speaker 1: when I got back home that night, I emailed my 1148 00:51:24,040 --> 00:51:25,560 Speaker 1: entire team and was like, hey, guys, first thing in 1149 00:51:25,560 --> 00:51:28,040 Speaker 1: the morning, how many people are on your team? Um? 1150 00:51:28,160 --> 00:51:30,080 Speaker 1: I have five five people that work with me, and 1151 00:51:30,160 --> 00:51:32,520 Speaker 1: what are the other five do? So three of them 1152 00:51:32,520 --> 00:51:36,000 Speaker 1: our day to days, and I have one guy who's 1153 00:51:36,560 --> 00:51:38,560 Speaker 1: a social media guy. He kind of runs some of 1154 00:51:38,680 --> 00:51:41,399 Speaker 1: the other artists social media. And then uh, the other 1155 00:51:41,400 --> 00:51:44,240 Speaker 1: one's my assistant. Okay, so you get home and email 1156 00:51:44,280 --> 00:51:46,880 Speaker 1: your team. I'm like, hey, you know, in the morning, 1157 00:51:46,880 --> 00:51:50,480 Speaker 1: we have to have a talk about content strategy creating 1158 00:51:50,520 --> 00:51:53,239 Speaker 1: content because at the time we had Marshall had like, 1159 00:51:53,480 --> 00:51:56,400 Speaker 1: you know, four million YouTube followers, four or five million, 1160 00:51:57,520 --> 00:51:59,839 Speaker 1: and it was coming from the music videos, and we 1161 00:51:59,840 --> 00:52:01,960 Speaker 1: were uploading a music video maybe once every month or 1162 00:52:02,000 --> 00:52:04,680 Speaker 1: two months, and there was not a consistent feed of 1163 00:52:04,680 --> 00:52:08,880 Speaker 1: of content. So I was just like, after listening to Jeff, 1164 00:52:08,920 --> 00:52:11,840 Speaker 1: I was like, okay, maybe like you know what blows 1165 00:52:11,840 --> 00:52:13,839 Speaker 1: my mind is like their numbers. You know, it's like 1166 00:52:13,880 --> 00:52:17,160 Speaker 1: this logan is making probably million dollars a year creating 1167 00:52:17,160 --> 00:52:20,200 Speaker 1: content in his house or wherever, and it's like, you look, 1168 00:52:20,280 --> 00:52:23,680 Speaker 1: think about the biggest musicians to make that kind of money, 1169 00:52:23,680 --> 00:52:26,480 Speaker 1: and they're touring the world in a studio every single night, 1170 00:52:26,520 --> 00:52:28,839 Speaker 1: and you know, then Logan drops a song on on 1171 00:52:28,920 --> 00:52:32,160 Speaker 1: Spotify and it's you know, thirty million plays on Spotify 1172 00:52:32,200 --> 00:52:33,600 Speaker 1: and he's in New Music Friday and all this ship. 1173 00:52:33,680 --> 00:52:37,799 Speaker 1: I'm like, damn, Like it's just it's crazy. Um but 1174 00:52:37,840 --> 00:52:39,440 Speaker 1: it really kind of like opened my eyes sit where 1175 00:52:39,440 --> 00:52:40,760 Speaker 1: I was like, you know what, maybe we should focus 1176 00:52:41,120 --> 00:52:43,320 Speaker 1: more on content. And with Marshmallow, we have a character, 1177 00:52:43,440 --> 00:52:46,280 Speaker 1: so it's like, how do we create content around this character? 1178 00:52:47,480 --> 00:52:49,960 Speaker 1: Um So it's from there that we started just coming 1179 00:52:49,960 --> 00:52:53,080 Speaker 1: out with different creative ideas to basically kind of have 1180 00:52:53,200 --> 00:52:55,799 Speaker 1: a piece of content that goes out every day. Um So, 1181 00:52:55,840 --> 00:52:58,400 Speaker 1: within the last like we've been in the last like 1182 00:52:58,440 --> 00:53:01,240 Speaker 1: six months, we've been averaging nine hundred thousand news subscribers 1183 00:53:01,280 --> 00:53:04,719 Speaker 1: a month. How so you're putting out content every day, 1184 00:53:05,160 --> 00:53:07,840 Speaker 1: what how many views does that content end up having? 1185 00:53:08,000 --> 00:53:10,399 Speaker 1: So the channel is doing a hundred and seventy million 1186 00:53:10,440 --> 00:53:13,360 Speaker 1: views a month. Yeah, so the channel right now is 1187 00:53:13,400 --> 00:53:15,480 Speaker 1: averaging a hundred seventy million views of the cross all 1188 00:53:15,520 --> 00:53:18,040 Speaker 1: the video. What was it before before he employed this 1189 00:53:18,080 --> 00:53:20,320 Speaker 1: new strategy? It was, I mean, it was it was growing. 1190 00:53:20,360 --> 00:53:21,640 Speaker 1: It was probably that I think we were at like 1191 00:53:21,640 --> 00:53:23,560 Speaker 1: a hundred million. We had one music video for a 1192 00:53:23,600 --> 00:53:26,640 Speaker 1: song he did two years ago called Alone. The video 1193 00:53:26,719 --> 00:53:29,080 Speaker 1: is like a video about it was kind of like 1194 00:53:29,160 --> 00:53:31,440 Speaker 1: him getting bullied as Marshmallow and he grows up and 1195 00:53:31,440 --> 00:53:34,080 Speaker 1: becomes his DJ and everybody starts to like him. All 1196 00:53:34,080 --> 00:53:36,440 Speaker 1: the kids that bullied him started being like trying to 1197 00:53:36,440 --> 00:53:38,759 Speaker 1: be cool with him. And we put this video out 1198 00:53:39,680 --> 00:53:42,000 Speaker 1: and the video has almost one point three billion views 1199 00:53:41,760 --> 00:53:44,520 Speaker 1: in two years. And it's an independent record, no no 1200 00:53:44,840 --> 00:53:47,440 Speaker 1: radio support, nothing to the degree you can mention it 1201 00:53:47,560 --> 00:53:50,320 Speaker 1: to remember it. What is one point three billion views 1202 00:53:50,360 --> 00:53:57,840 Speaker 1: worth financially? Um, it's I don't even know it's it's 1203 00:53:57,840 --> 00:54:01,359 Speaker 1: probably a couple of million. But that okay, So he 1204 00:54:01,400 --> 00:54:04,000 Speaker 1: had he had this success previously. But now you're putting 1205 00:54:04,040 --> 00:54:07,120 Speaker 1: account content every day, right, So we started putting out 1206 00:54:07,280 --> 00:54:10,279 Speaker 1: content and we wanted to We wanted to create a 1207 00:54:10,320 --> 00:54:13,760 Speaker 1: deeper connection with our fans. So one of the first 1208 00:54:13,760 --> 00:54:16,440 Speaker 1: concept that we created was cooking with Marshmallow. So we 1209 00:54:16,480 --> 00:54:18,200 Speaker 1: were like, okay, let's let's look at it this way. 1210 00:54:18,239 --> 00:54:19,880 Speaker 1: How can we create something that's going to reach a 1211 00:54:19,880 --> 00:54:22,880 Speaker 1: different audience, but how can we tie it into our fans? 1212 00:54:23,520 --> 00:54:26,239 Speaker 1: And then you know, also, let's we need something that 1213 00:54:26,280 --> 00:54:28,840 Speaker 1: we can upload every week, you know. So we created 1214 00:54:28,840 --> 00:54:30,799 Speaker 1: this series Cooking with Marshmallow, where we look at we 1215 00:54:30,880 --> 00:54:34,439 Speaker 1: take our biggest demographic, right, so Indonesia's our biggest fan base, 1216 00:54:34,800 --> 00:54:37,560 Speaker 1: so we go and create Why is Indonesia your base? 1217 00:54:37,640 --> 00:54:39,800 Speaker 1: I have no clue. I have no clue. Indonesia is 1218 00:54:39,800 --> 00:54:42,080 Speaker 1: our biggest and we have like I think our second 1219 00:54:42,400 --> 00:54:46,760 Speaker 1: Indonesia Singapore, um, and then the US and then Canada 1220 00:54:46,960 --> 00:54:49,920 Speaker 1: and then Brazil is like our top five. And have 1221 00:54:50,000 --> 00:54:52,880 Speaker 1: you been to Indonesian Singapore? Yeah, we've done festivals in 1222 00:54:53,200 --> 00:54:55,880 Speaker 1: both of them. Um. But I think it's because of 1223 00:54:55,880 --> 00:54:58,600 Speaker 1: the character. You know, the character really resonates with that 1224 00:54:58,800 --> 00:55:02,319 Speaker 1: side of the world. Um. But we you know, we 1225 00:55:02,360 --> 00:55:06,359 Speaker 1: did cultural dishes of you know, like we did Nazi gerrang, 1226 00:55:06,440 --> 00:55:10,720 Speaker 1: which is like a Indonesian rice. It's like a fried 1227 00:55:10,840 --> 00:55:13,040 Speaker 1: rice that you know. So we did this and then 1228 00:55:13,080 --> 00:55:15,680 Speaker 1: we did you know, for India, we did another dish. 1229 00:55:15,680 --> 00:55:18,440 Speaker 1: We did like chicken Tikam masala, and then for Brazil 1230 00:55:18,520 --> 00:55:20,760 Speaker 1: we did another dish. And for so for every market 1231 00:55:21,360 --> 00:55:23,600 Speaker 1: that you know, or for every demographic that we had 1232 00:55:23,640 --> 00:55:25,640 Speaker 1: a you know, a big fan base, and we did 1233 00:55:25,640 --> 00:55:28,440 Speaker 1: a dish that would resonate with them culturally. And how 1234 00:55:28,480 --> 00:55:30,680 Speaker 1: long were the clips a minute and a half. So 1235 00:55:30,719 --> 00:55:33,799 Speaker 1: it's just he really doesn't know how to cook, does 1236 00:55:33,840 --> 00:55:35,560 Speaker 1: he know? So it's just like it's but it's like 1237 00:55:35,600 --> 00:55:38,680 Speaker 1: those those viral videos where it just shows the ingredients, 1238 00:55:38,880 --> 00:55:41,440 Speaker 1: how you put it in, make it boom, walk out 1239 00:55:41,480 --> 00:55:44,239 Speaker 1: with the dish, you know, very quick, short form, one 1240 00:55:44,280 --> 00:55:47,080 Speaker 1: minute videos. But every time we were posting these, we 1241 00:55:47,080 --> 00:55:49,200 Speaker 1: were going to number one on all the cooking playlists. 1242 00:55:49,680 --> 00:55:51,560 Speaker 1: So for us, it was just like a new thing 1243 00:55:51,640 --> 00:55:53,400 Speaker 1: of Like, so if you type in right now on 1244 00:55:53,400 --> 00:55:56,399 Speaker 1: YouTube how to make Mongolian beef? Right, the biggest video 1245 00:55:57,640 --> 00:56:01,240 Speaker 1: on YouTube right now has like maybe three hund thousand views. 1246 00:56:01,239 --> 00:56:03,120 Speaker 1: Our video has a couple of millions. So right now 1247 00:56:03,120 --> 00:56:04,919 Speaker 1: we're at the top of how to make Mongolian beef? 1248 00:56:05,360 --> 00:56:07,680 Speaker 1: And it's like, okay, cool. Every time someone searches like 1249 00:56:07,719 --> 00:56:10,440 Speaker 1: these dishes, our videos are popping up because our fan 1250 00:56:10,480 --> 00:56:12,960 Speaker 1: base is fueling the views. I get it, I get it. 1251 00:56:13,000 --> 00:56:16,120 Speaker 1: So that's one day a week. What are the other six? Yeah, 1252 00:56:16,160 --> 00:56:18,800 Speaker 1: So we tested this concept. Then we tested some animation 1253 00:56:18,840 --> 00:56:21,040 Speaker 1: as well into the like music videos are doing animated 1254 00:56:21,120 --> 00:56:25,040 Speaker 1: music videos, and now we're introducing three more concepts. So 1255 00:56:25,080 --> 00:56:29,600 Speaker 1: we're doing uh gaming with Marshmallow. So we're doing We're 1256 00:56:29,600 --> 00:56:31,640 Speaker 1: getting like a bunch of the big gamers. You know, 1257 00:56:31,680 --> 00:56:34,640 Speaker 1: the gaming world is massive right now. So we're doing 1258 00:56:34,920 --> 00:56:38,680 Speaker 1: uh concepts with him, gaming with these guys and challenging 1259 00:56:38,719 --> 00:56:42,680 Speaker 1: them and stuff like that. We're doing life hacks with Marshmallow, um, 1260 00:56:42,760 --> 00:56:45,359 Speaker 1: which which is it's a series on how to live 1261 00:56:45,360 --> 00:56:47,080 Speaker 1: your life with a bucket on your head and the 1262 00:56:47,080 --> 00:56:49,719 Speaker 1: hacks that you take to you know, do stuff. And 1263 00:56:49,760 --> 00:56:53,040 Speaker 1: then um, the other one that we're creating is, uh, 1264 00:56:53,040 --> 00:56:56,880 Speaker 1: we're doing one called Unboxing with Marshmallow because unboxing is like, 1265 00:56:57,880 --> 00:57:01,400 Speaker 1: so what's Marshmallow going to unbox different stuff that relates 1266 00:57:01,400 --> 00:57:03,960 Speaker 1: to his family, so like DJ equipment and gear and 1267 00:57:04,000 --> 00:57:07,520 Speaker 1: stuff like that. Um. But that one that that's one 1268 00:57:07,520 --> 00:57:09,480 Speaker 1: that we're like really trying to figure out. But that's 1269 00:57:09,480 --> 00:57:10,960 Speaker 1: one of the concepts because we've been kind of looking 1270 00:57:11,000 --> 00:57:13,319 Speaker 1: at what are the biggest trends on YouTube and how 1271 00:57:13,400 --> 00:57:16,400 Speaker 1: to bring our brand into that in a in a 1272 00:57:16,400 --> 00:57:19,600 Speaker 1: way that's organic and doesn't seem to right to what 1273 00:57:19,720 --> 00:57:22,440 Speaker 1: degree are the people already subscribers and then finding this 1274 00:57:22,520 --> 00:57:26,360 Speaker 1: and what degree are you working at Um, what do 1275 00:57:26,360 --> 00:57:30,080 Speaker 1: you mean socials? Are you saying today's video on Instagram 1276 00:57:30,120 --> 00:57:33,600 Speaker 1: and all this other stuff. Yeah, so every time we upload, um, 1277 00:57:33,720 --> 00:57:35,440 Speaker 1: one of these videos to the YouTube, we're posting it 1278 00:57:35,480 --> 00:57:38,600 Speaker 1: on the other socials and stuff like that and posting clips. 1279 00:57:38,640 --> 00:57:40,800 Speaker 1: But we're driving all the traffic back to the YouTube, 1280 00:57:41,520 --> 00:57:45,160 Speaker 1: right And so to degree you're knowledgeable, to degree you care, 1281 00:57:46,200 --> 00:57:48,800 Speaker 1: is any other DJ doing this? No, not on this 1282 00:57:48,880 --> 00:57:52,040 Speaker 1: level because right now we've racked up we're at almost 1283 00:57:52,160 --> 00:57:56,480 Speaker 1: eleven million subscribers, um, and it's average you know that nobody, 1284 00:57:56,480 --> 00:57:58,600 Speaker 1: I don't. YouTube is like nobody's growth is as big 1285 00:57:58,680 --> 00:58:01,960 Speaker 1: as ours right now on DJ. And so YouTube notices this, 1286 00:58:02,040 --> 00:58:04,920 Speaker 1: and what will they do for you? They YouTube is 1287 00:58:05,000 --> 00:58:08,080 Speaker 1: now helping, you know, fund some of the content. What 1288 00:58:08,160 --> 00:58:10,320 Speaker 1: kind of budgets do you using? Is it most of 1289 00:58:10,320 --> 00:58:13,040 Speaker 1: this zero budget anyway? No? I mean because we're bringing 1290 00:58:13,080 --> 00:58:16,920 Speaker 1: in you know, um, a full on staff to our 1291 00:58:17,000 --> 00:58:19,640 Speaker 1: crew to film this and create the editing and all 1292 00:58:19,680 --> 00:58:21,240 Speaker 1: that stuff. And if you watch the videos, you see 1293 00:58:21,280 --> 00:58:24,880 Speaker 1: there's like they're fun videos, sound effects and they're fun 1294 00:58:24,960 --> 00:58:27,960 Speaker 1: to watch. Where um, you know, there's some money that 1295 00:58:28,000 --> 00:58:31,160 Speaker 1: goes into that. So but YouTube will help fund it yeah, 1296 00:58:31,200 --> 00:58:33,240 Speaker 1: they Yeah, they put some money in. You know, is 1297 00:58:33,240 --> 00:58:37,440 Speaker 1: it what degree where they helped promote it? Um, that's 1298 00:58:37,480 --> 00:58:39,760 Speaker 1: like that's to be determined on their end, Like they'll 1299 00:58:39,760 --> 00:58:42,360 Speaker 1: they'll they'll give us playlistening and stuff like that. Um. 1300 00:58:42,400 --> 00:58:44,440 Speaker 1: But you know, I also they have to stay within 1301 00:58:44,480 --> 00:58:46,520 Speaker 1: their lines of right right, I know that you know, 1302 00:58:46,520 --> 00:58:48,040 Speaker 1: they they'll give you the money, but they don't want 1303 00:58:48,040 --> 00:58:50,520 Speaker 1: to promote it. They say it's you know, contradiction in 1304 00:58:50,560 --> 00:58:54,120 Speaker 1: their ethos. But okay, so all this is happening, which 1305 00:58:54,160 --> 00:58:56,560 Speaker 1: is a mind blowing great, but what are the next 1306 00:58:56,600 --> 00:59:00,240 Speaker 1: couple of steps? I think for us, it's just you know, we've, uh, 1307 00:59:00,560 --> 00:59:02,960 Speaker 1: we've kind of solidified ourselves in the music space as 1308 00:59:02,960 --> 00:59:05,280 Speaker 1: far as music with releases, and we've got a couple 1309 00:59:05,320 --> 00:59:07,360 Speaker 1: of big singles coming out still till the end of 1310 00:59:07,360 --> 00:59:10,560 Speaker 1: the year, we'll have a couple of big records. Um. 1311 00:59:10,640 --> 00:59:14,080 Speaker 1: But to be honest, it's just about really solidifying the 1312 00:59:14,120 --> 00:59:16,400 Speaker 1: brand as a whole. You know. We just we launched 1313 00:59:16,400 --> 00:59:19,520 Speaker 1: our tour a couple of months ago. So we're doing 1314 00:59:19,520 --> 00:59:23,240 Speaker 1: the l A Convention Center in March. Um tickets there. 1315 00:59:23,280 --> 00:59:26,520 Speaker 1: We already did two nights at Bill Graham again. We're 1316 00:59:26,560 --> 00:59:29,360 Speaker 1: doing two nights at Red Rocks. Um, so we're going 1317 00:59:29,400 --> 00:59:34,080 Speaker 1: into another round of hard ticket stuff. Um. And then um, 1318 00:59:34,080 --> 00:59:36,400 Speaker 1: it's it's a lot of music this year. Okay, you're 1319 00:59:36,400 --> 00:59:40,120 Speaker 1: playing festivals. Yeah, we're playing a couple of big festivals. Um, 1320 00:59:40,240 --> 00:59:42,560 Speaker 1: he's you know, he's in Israel this weekend. He's in 1321 00:59:42,600 --> 00:59:46,880 Speaker 1: Israel and doing some you know, more global stuff. But um, 1322 00:59:46,960 --> 00:59:49,720 Speaker 1: this year we've kind of slowed down and we're more 1323 00:59:49,760 --> 00:59:52,240 Speaker 1: so focusing on music and just creating content and all 1324 00:59:52,280 --> 00:59:54,600 Speaker 1: kinds of stuff. Okay, you know the rule of thumb 1325 00:59:54,640 --> 00:59:57,040 Speaker 1: as a manager, you never want to you never want 1326 00:59:57,040 --> 00:59:59,320 Speaker 1: to be a manager who wants it more than the act. 1327 01:00:00,040 --> 01:00:02,600 Speaker 1: So in this particular case, you have an act and 1328 01:00:02,640 --> 01:00:05,880 Speaker 1: everything's on his shoulders. To what degree does he wanted? 1329 01:00:06,000 --> 01:00:09,000 Speaker 1: To what degree is he coping with this success? I mean, 1330 01:00:09,000 --> 01:00:11,200 Speaker 1: I think we've we've found a way to balance out 1331 01:00:11,760 --> 01:00:14,200 Speaker 1: what's on his shoulders, you know, his his he loves 1332 01:00:14,240 --> 01:00:17,760 Speaker 1: making music, and that's what we We try to alleviate 1333 01:00:17,800 --> 01:00:20,280 Speaker 1: as much stuff outside of you know, what we can 1334 01:00:20,840 --> 01:00:22,880 Speaker 1: on our end. So like we can't obviously I can't 1335 01:00:22,880 --> 01:00:24,720 Speaker 1: tour for him. He has to go on the road, 1336 01:00:24,720 --> 01:00:26,600 Speaker 1: but he loves going on the road. For him, I think, 1337 01:00:27,320 --> 01:00:29,160 Speaker 1: you know, it's been such an eye and opening experience, 1338 01:00:29,280 --> 01:00:31,760 Speaker 1: you know, meeting all these people. Like for him, that's 1339 01:00:31,760 --> 01:00:33,280 Speaker 1: what he gets off to the most, is just like 1340 01:00:33,840 --> 01:00:36,000 Speaker 1: I don't think any of us sought the cultural impact 1341 01:00:36,000 --> 01:00:38,920 Speaker 1: and the global impact that Marshmalla would have has happened. 1342 01:00:38,960 --> 01:00:41,120 Speaker 1: You know, we never thought in a million years would 1343 01:00:41,120 --> 01:00:44,480 Speaker 1: be this big and have this kind of a footprint. UM. 1344 01:00:44,520 --> 01:00:46,360 Speaker 1: So for him, you know, he loves when he's home, 1345 01:00:46,400 --> 01:00:48,720 Speaker 1: he's in the studio or he's making music at home, 1346 01:00:48,760 --> 01:00:51,160 Speaker 1: and then um, if he's on the road, he's touring, 1347 01:00:51,160 --> 01:00:53,840 Speaker 1: and he loves that. Um. And then everything else outside 1348 01:00:53,880 --> 01:00:55,960 Speaker 1: of that we try to do ourselves and alleviate that 1349 01:00:56,000 --> 01:00:58,600 Speaker 1: pressure on him. So how many other acts are managing 1350 01:00:58,600 --> 01:01:02,200 Speaker 1: at this point? I've got about seven other acts? And 1351 01:01:02,440 --> 01:01:06,520 Speaker 1: since Marshmallow blows up? What opportunities come to you and 1352 01:01:06,640 --> 01:01:11,000 Speaker 1: your management company forgetting Marshmallow? A lot? You know, from 1353 01:01:11,280 --> 01:01:13,080 Speaker 1: the clients that are now coming to the table to 1354 01:01:13,280 --> 01:01:16,000 Speaker 1: potentially sign and um, there's a lot of big acts 1355 01:01:16,120 --> 01:01:18,600 Speaker 1: that you know I've been fortunate to to turn down. 1356 01:01:19,320 --> 01:01:21,960 Speaker 1: UM and then uh, just a lot of opportunities for 1357 01:01:22,040 --> 01:01:24,640 Speaker 1: all my artists. As a whole um. And then you 1358 01:01:24,640 --> 01:01:26,600 Speaker 1: know just the relationships we've been able to build with 1359 01:01:26,720 --> 01:01:29,920 Speaker 1: other you know, companies and managers and brands and stuff 1360 01:01:29,960 --> 01:01:32,560 Speaker 1: like that. So and are you if a big act 1361 01:01:32,640 --> 01:01:35,280 Speaker 1: came to you, would you make that deal? It depends, 1362 01:01:35,360 --> 01:01:39,360 Speaker 1: I mean for me again, like it's it's about none 1363 01:01:39,360 --> 01:01:40,960 Speaker 1: of my clients. I don't ever wake up to one 1364 01:01:40,960 --> 01:01:42,640 Speaker 1: of my clients and be like, oh God, like he's 1365 01:01:42,800 --> 01:01:44,360 Speaker 1: calling me, you know what I mean? Like I love 1366 01:01:44,440 --> 01:01:46,520 Speaker 1: all my guys. We've come up together, so it's like 1367 01:01:46,520 --> 01:01:50,520 Speaker 1: almost like it's become a family. Um. And that's and 1368 01:01:50,560 --> 01:01:52,240 Speaker 1: that's the vibe I want to maintain, you know, I mean, 1369 01:01:52,280 --> 01:01:53,920 Speaker 1: none of my guys are hard to work with. Everyone 1370 01:01:54,000 --> 01:01:56,760 Speaker 1: is just like everyone's appreciative of where they're they're at 1371 01:01:56,760 --> 01:02:00,400 Speaker 1: and there's no ego. We're all very grounded. Um. So 1372 01:02:00,440 --> 01:02:02,160 Speaker 1: then when you throw in somebody that's not like that 1373 01:02:02,200 --> 01:02:05,200 Speaker 1: into the mix, it throws off that dynamic. And that's 1374 01:02:05,240 --> 01:02:06,880 Speaker 1: what I would never do too, because all my guys 1375 01:02:06,920 --> 01:02:09,880 Speaker 1: work together like that. If they're not making music together 1376 01:02:09,880 --> 01:02:11,919 Speaker 1: and not playing a festival together, they're hanging out, going 1377 01:02:11,960 --> 01:02:14,640 Speaker 1: bowling together or doing stuff like that. Now, since you're 1378 01:02:14,680 --> 01:02:17,840 Speaker 1: so successful, does it pay to be with an organization 1379 01:02:17,880 --> 01:02:20,040 Speaker 1: with red Light, or does it pay to be independent? 1380 01:02:20,160 --> 01:02:22,640 Speaker 1: Because it used to be all managers were independent, and 1381 01:02:22,640 --> 01:02:25,919 Speaker 1: now so many managers are either with Live Nation or 1382 01:02:25,960 --> 01:02:29,560 Speaker 1: with their Maverick or red Light. Certainly, even I don't 1383 01:02:29,560 --> 01:02:31,080 Speaker 1: know whether in terms of acts they have even have 1384 01:02:31,080 --> 01:02:33,680 Speaker 1: more acts. I think I think it depends on the person, 1385 01:02:33,720 --> 01:02:36,320 Speaker 1: you know. I mean, I think, um, you know, for 1386 01:02:36,360 --> 01:02:39,320 Speaker 1: me starting out, it was definitely helpful because you know, 1387 01:02:39,880 --> 01:02:42,280 Speaker 1: it gave me the like the infrastructure was something I 1388 01:02:42,320 --> 01:02:44,120 Speaker 1: didn't have to worry about. I had that back end 1389 01:02:44,520 --> 01:02:46,000 Speaker 1: if I need, you know, I knew I was getting 1390 01:02:46,200 --> 01:02:48,720 Speaker 1: my my paycheck, you know every two weeks. I could 1391 01:02:48,720 --> 01:02:50,960 Speaker 1: live my life and focus on work, you know. I mean, 1392 01:02:51,000 --> 01:02:53,080 Speaker 1: and I think moving forward, you know, there's a lot 1393 01:02:53,080 --> 01:02:55,920 Speaker 1: of managers there that have you know, kids in a family, 1394 01:02:55,960 --> 01:02:58,320 Speaker 1: and they they're not trying to chase the dream in 1395 01:02:58,320 --> 01:03:00,680 Speaker 1: a sense, you know. I mean, They're they're intent with 1396 01:03:00,880 --> 01:03:03,360 Speaker 1: working and paying a cut to to the bigger man, 1397 01:03:03,360 --> 01:03:07,200 Speaker 1: and you know, and that's it. Um. You know. So 1398 01:03:07,240 --> 01:03:09,040 Speaker 1: it works for some people, and then some people want 1399 01:03:09,040 --> 01:03:10,360 Speaker 1: to go to Live Nation and get a big check 1400 01:03:10,440 --> 01:03:12,440 Speaker 1: up front and live their life and invest in what 1401 01:03:12,480 --> 01:03:14,840 Speaker 1: they need to do to secure their future, and that's 1402 01:03:14,840 --> 01:03:16,720 Speaker 1: the way they look at it um, you know. But 1403 01:03:16,760 --> 01:03:20,240 Speaker 1: then there's other guys that you know, being an entrepreneurs 1404 01:03:20,240 --> 01:03:23,600 Speaker 1: what you know, what what drives them? And you know too, 1405 01:03:24,240 --> 01:03:26,720 Speaker 1: you can never at the enda you're working for other 1406 01:03:26,720 --> 01:03:29,320 Speaker 1: people's companies, you know. So if you're one of those entrepreneurs, 1407 01:03:29,360 --> 01:03:33,000 Speaker 1: you're always going to be waiving somebody else's flag. Um 1408 01:03:33,040 --> 01:03:35,320 Speaker 1: And if you know, if that that's cool with you, 1409 01:03:35,360 --> 01:03:37,120 Speaker 1: then that's cool. And if it's not, then you know, 1410 01:03:37,120 --> 01:03:41,960 Speaker 1: you've gotta figure out what the right move is. This 1411 01:03:42,000 --> 01:03:44,360 Speaker 1: is Bob left Sets. I'm a writer and you can 1412 01:03:44,400 --> 01:03:46,680 Speaker 1: read me at left sets dot com. If you're like 1413 01:03:46,720 --> 01:03:49,360 Speaker 1: listening to the innovators of the music gidustry, like today's 1414 01:03:49,360 --> 01:03:52,080 Speaker 1: guest Motional Easy, I'd like to invite you to attend 1415 01:03:52,080 --> 01:03:54,640 Speaker 1: my Music Media Summit in Santa Barbara the last weekend 1416 01:03:54,640 --> 01:03:56,600 Speaker 1: in April. I'd love for you to come and learn 1417 01:03:56,600 --> 01:03:59,600 Speaker 1: from the best of the business, like Troy Carter Spotify. 1418 01:03:59,760 --> 01:04:02,600 Speaker 1: If interested, go to Music Media Summit dot com for 1419 01:04:02,680 --> 01:04:06,959 Speaker 1: tickets and more information. I hope you'll join me. Let's 1420 01:04:06,960 --> 01:04:11,160 Speaker 1: continue the conversation with Motional Easy, manager of marshmallow. Okay, 1421 01:04:11,160 --> 01:04:14,280 Speaker 1: so what's the status of electronic music you're deep in 1422 01:04:14,320 --> 01:04:18,360 Speaker 1: the world. Conventional wisdom is that it peaked five or 1423 01:04:18,400 --> 01:04:20,800 Speaker 1: six years ago. What do you think. I don't think 1424 01:04:20,840 --> 01:04:23,280 Speaker 1: it's peak. I think it's in a correctional phase. I 1425 01:04:23,320 --> 01:04:26,240 Speaker 1: think the consumption of music is so different now. I 1426 01:04:26,240 --> 01:04:29,680 Speaker 1: think with streaming, how people consume music is it is 1427 01:04:29,680 --> 01:04:32,880 Speaker 1: so it's the attention span is so short now, so 1428 01:04:33,080 --> 01:04:35,640 Speaker 1: you know, you gotta as a whole. You know, on 1429 01:04:35,680 --> 01:04:39,880 Speaker 1: the electronic side, there's so much saturation with kids that 1430 01:04:39,920 --> 01:04:42,320 Speaker 1: want to be an artist, a deep producer, DJ, whatever. 1431 01:04:42,840 --> 01:04:45,640 Speaker 1: Then you have an excess of festivals. You know, there's 1432 01:04:45,640 --> 01:04:48,800 Speaker 1: a festival popping up every other week now, where uh, 1433 01:04:48,840 --> 01:04:52,439 Speaker 1: you know, kids would rather go pay a hundred bucks 1434 01:04:52,480 --> 01:04:54,800 Speaker 1: for a festival ticket and watch twenty acts versus coming 1435 01:04:54,840 --> 01:04:57,640 Speaker 1: to your hard ticket show and paying sixty seventy bucks 1436 01:04:57,680 --> 01:04:59,520 Speaker 1: and just watching you unless they're you know, a die 1437 01:04:59,560 --> 01:05:01,960 Speaker 1: hard fan. And but the way people are, you know, 1438 01:05:02,040 --> 01:05:04,360 Speaker 1: finding music now is through you know, Apple Music and 1439 01:05:04,400 --> 01:05:06,960 Speaker 1: Spotify and these playlists. You know, And this is my opinion, 1440 01:05:07,000 --> 01:05:10,920 Speaker 1: I think we're here. Your opinion, they're they're not building 1441 01:05:10,920 --> 01:05:14,400 Speaker 1: a real connection with the fan with the artist, um, 1442 01:05:14,440 --> 01:05:17,040 Speaker 1: you know, because you're you know, you're you're connecting with 1443 01:05:17,040 --> 01:05:19,480 Speaker 1: the playlist now and you're listening to that playlist over 1444 01:05:19,480 --> 01:05:21,560 Speaker 1: and over and over. But how many times are you 1445 01:05:21,600 --> 01:05:23,760 Speaker 1: discovering that artist on your own? Like you know, I 1446 01:05:23,800 --> 01:05:25,720 Speaker 1: found every one of my artists too SoundCloud. I was 1447 01:05:25,920 --> 01:05:27,800 Speaker 1: would go through SoundCloud to find an artist. I would 1448 01:05:27,800 --> 01:05:31,000 Speaker 1: follow their their career in a sense, and their releases 1449 01:05:31,040 --> 01:05:32,720 Speaker 1: and be like, wow, like I found this guy. I 1450 01:05:32,760 --> 01:05:35,919 Speaker 1: felt vested in this guy that I found and I've 1451 01:05:35,960 --> 01:05:38,120 Speaker 1: started following before anybody else did. And I would tell 1452 01:05:38,120 --> 01:05:40,240 Speaker 1: my friends like, yo, I found this guy named so 1453 01:05:40,320 --> 01:05:41,760 Speaker 1: and so you should listen to him or you know, 1454 01:05:41,800 --> 01:05:44,000 Speaker 1: And that was how it worked. Now it's like I 1455 01:05:44,000 --> 01:05:46,200 Speaker 1: think everyone kind of listens to a playlist and it's like, 1456 01:05:46,920 --> 01:05:48,560 Speaker 1: you know, I'm guilty of you. I listened to you know, 1457 01:05:48,600 --> 01:05:51,720 Speaker 1: rap Caviare Cavier all the time because I'm like, Yo, 1458 01:05:51,800 --> 01:05:53,800 Speaker 1: this is the newest hip hop, it's the coolest hip hop, 1459 01:05:53,840 --> 01:05:56,320 Speaker 1: it's you know, and it's it's probably the best song 1460 01:05:56,360 --> 01:05:58,000 Speaker 1: of that artist right now, you know. So why don't 1461 01:05:58,000 --> 01:06:00,360 Speaker 1: need to listen to anything else? Because year I can 1462 01:06:00,360 --> 01:06:02,520 Speaker 1: listen to twenty of the best songs right now that 1463 01:06:02,560 --> 01:06:05,400 Speaker 1: are in the in you know, in the hip hop world. 1464 01:06:05,400 --> 01:06:06,760 Speaker 1: Why am I gonna go elsewhere? You know? I mean, 1465 01:06:06,760 --> 01:06:09,880 Speaker 1: I'm not gonna go find the artists and be like okay, um, 1466 01:06:09,880 --> 01:06:12,840 Speaker 1: you know, unless unless that artists really stands out to me, 1467 01:06:12,920 --> 01:06:16,120 Speaker 1: you know. Um. And that's why I think, like, you know, 1468 01:06:16,120 --> 01:06:18,680 Speaker 1: there's artists that have billions of streams on Spotify and 1469 01:06:18,880 --> 01:06:21,280 Speaker 1: you know, on Apple, and they can't sell a single ticket, 1470 01:06:22,040 --> 01:06:25,240 Speaker 1: you know, because people aren't really becoming real fans. They're 1471 01:06:25,280 --> 01:06:28,040 Speaker 1: they're only with you as as much as you know, 1472 01:06:28,440 --> 01:06:30,360 Speaker 1: the music is there in a sense. And then one, 1473 01:06:30,440 --> 01:06:33,000 Speaker 1: so let's assume you manage one of those acts. How 1474 01:06:33,000 --> 01:06:35,000 Speaker 1: do you make it so that they can sell tickets? 1475 01:06:35,600 --> 01:06:37,439 Speaker 1: You I think you have to do a good job 1476 01:06:37,440 --> 01:06:40,040 Speaker 1: of building a core audience first a brand. You have 1477 01:06:40,080 --> 01:06:42,360 Speaker 1: to build a brand that people connect to on the 1478 01:06:42,360 --> 01:06:44,360 Speaker 1: core level. So you have these fans that are gonna 1479 01:06:44,360 --> 01:06:47,440 Speaker 1: follow you through every footstep of the career. Um. And 1480 01:06:47,480 --> 01:06:49,360 Speaker 1: I think that's the hard part today. Does that come 1481 01:06:49,440 --> 01:06:52,840 Speaker 1: before or after your first hit single? I think that 1482 01:06:52,840 --> 01:06:54,800 Speaker 1: comes way before, you know, I think because once you 1483 01:06:54,800 --> 01:06:56,920 Speaker 1: get to the commercial level, you know, we see it 1484 01:06:56,960 --> 01:06:58,880 Speaker 1: with I see with all my acts, the second they 1485 01:06:58,920 --> 01:07:02,040 Speaker 1: do anything that's remote commercial all of the day, one 1486 01:07:02,120 --> 01:07:03,760 Speaker 1: core kids are like you sold out. I don't want 1487 01:07:03,760 --> 01:07:05,040 Speaker 1: to listen to you anymore. I'm gonna go to the 1488 01:07:05,040 --> 01:07:07,560 Speaker 1: next kid that's coming up on the underground, you know. 1489 01:07:07,720 --> 01:07:09,680 Speaker 1: And it's like, you look at these SoundCloud rappers, you know, 1490 01:07:09,760 --> 01:07:13,600 Speaker 1: you look at these guys that are amassing massive followings 1491 01:07:13,680 --> 01:07:16,439 Speaker 1: from from that level. You know, it's that SoundCloud level 1492 01:07:16,480 --> 01:07:20,120 Speaker 1: there creating you know, huge fan bases, and then you 1493 01:07:20,120 --> 01:07:22,520 Speaker 1: know then they're jumping up into the bigger level, and 1494 01:07:22,560 --> 01:07:25,400 Speaker 1: then you know it is kind of what it is. Yeah, 1495 01:07:25,400 --> 01:07:27,560 Speaker 1: but you say you want to establish going through the 1496 01:07:27,600 --> 01:07:30,360 Speaker 1: threads here? How do you manage that as a manager 1497 01:07:30,640 --> 01:07:32,480 Speaker 1: where you know as soon as you have a hit, 1498 01:07:32,680 --> 01:07:34,760 Speaker 1: there's gonna be a backlash, You're gonna lose some coreal 1499 01:07:34,800 --> 01:07:37,000 Speaker 1: audience or do you have enough people still left to 1500 01:07:37,040 --> 01:07:39,480 Speaker 1: make it work. I think it's making a hit that 1501 01:07:39,560 --> 01:07:42,240 Speaker 1: still resonates with your core, like you have to find Like, 1502 01:07:42,280 --> 01:07:44,200 Speaker 1: you know, if if you went and you're a rapper 1503 01:07:44,240 --> 01:07:45,200 Speaker 1: and then all of a sudden you went into a 1504 01:07:45,200 --> 01:07:47,280 Speaker 1: song with clenic comez, I think you're gonna piss off 1505 01:07:47,320 --> 01:07:48,880 Speaker 1: a lot of people, you know, But if you do 1506 01:07:48,920 --> 01:07:51,959 Speaker 1: a song that you know is a really good song 1507 01:07:52,000 --> 01:07:55,720 Speaker 1: and you know your core can't really complain about it 1508 01:07:55,720 --> 01:07:58,000 Speaker 1: in a sense, it's not something that's completely off of 1509 01:07:58,040 --> 01:08:00,720 Speaker 1: your ethos of your brand in a sense, like I think, 1510 01:08:00,720 --> 01:08:03,360 Speaker 1: then you're okay, okay. But if we went on Spotify 1511 01:08:03,480 --> 01:08:06,480 Speaker 1: right now, look at the Spotify US Top fifty, the 1512 01:08:06,600 --> 01:08:09,080 Speaker 1: vast majority of those acts would be urban hip hop. 1513 01:08:09,720 --> 01:08:13,800 Speaker 1: So where does this leave electronic music? Uh, it's in 1514 01:08:13,840 --> 01:08:15,560 Speaker 1: a weird say. I mean, it's definitely a weird say. 1515 01:08:15,600 --> 01:08:18,760 Speaker 1: It's it's become electronic music become pop music today, you know. 1516 01:08:18,800 --> 01:08:21,120 Speaker 1: I like, you look at the you know, the playlists 1517 01:08:21,120 --> 01:08:27,040 Speaker 1: for dance music and the streams are you know, streams 1518 01:08:27,040 --> 01:08:29,479 Speaker 1: a day for the biggest songs on the plat on 1519 01:08:29,479 --> 01:08:31,400 Speaker 1: the playlists where you look at the pop side and 1520 01:08:31,400 --> 01:08:34,400 Speaker 1: the urban side, it's millions of streams today. People aren't 1521 01:08:34,439 --> 01:08:36,920 Speaker 1: and I think I think dance is losing more fans 1522 01:08:36,920 --> 01:08:41,960 Speaker 1: and it's regenerating right now. So that's because the sound 1523 01:08:42,000 --> 01:08:45,040 Speaker 1: has changed or the listening platforms has made that. So 1524 01:08:45,200 --> 01:08:48,880 Speaker 1: I think it's I think it's just it's been you know, 1525 01:08:48,920 --> 01:08:52,160 Speaker 1: I think urban music has just come back so strong finally, 1526 01:08:52,240 --> 01:08:55,519 Speaker 1: And I think, you know the culture that comes with 1527 01:08:55,680 --> 01:08:57,639 Speaker 1: urban I think I was reading your you know, your 1528 01:08:57,680 --> 01:09:00,400 Speaker 1: letter you wrote and so true about just there's culture 1529 01:09:00,439 --> 01:09:02,640 Speaker 1: with urban dance doesn't have a culture really, you know, 1530 01:09:02,720 --> 01:09:06,719 Speaker 1: pop pop is what it is. But um, but dance 1531 01:09:06,720 --> 01:09:10,000 Speaker 1: originally came from rave culture. They grew up hand in hand. 1532 01:09:10,200 --> 01:09:13,000 Speaker 1: There was a live experience which still exists with it. Again. 1533 01:09:13,040 --> 01:09:15,479 Speaker 1: You got Electric Daisy Carnival. If you're not there, you 1534 01:09:15,520 --> 01:09:18,160 Speaker 1: have no idea what's going on, it's not might go 1535 01:09:18,240 --> 01:09:21,040 Speaker 1: to the pop show. It's Staples Center. But you think 1536 01:09:21,080 --> 01:09:22,760 Speaker 1: it's just long in the tooth that people are just 1537 01:09:22,800 --> 01:09:25,040 Speaker 1: so entranced by hip hop. I think so, I think 1538 01:09:25,120 --> 01:09:27,360 Speaker 1: I think people are just it's something new finally, you 1539 01:09:27,360 --> 01:09:28,599 Speaker 1: know what I mean. Like hip hop for a while 1540 01:09:28,720 --> 01:09:30,439 Speaker 1: was just so stale and like there was nothing, and 1541 01:09:30,439 --> 01:09:33,160 Speaker 1: now you have this new wave of like you know, 1542 01:09:33,240 --> 01:09:35,920 Speaker 1: the little Oozies and the loads and all these you know, 1543 01:09:36,040 --> 01:09:38,240 Speaker 1: these guys that you know are creating a buzz and 1544 01:09:38,400 --> 01:09:40,360 Speaker 1: you know through social media and everything that people are 1545 01:09:41,040 --> 01:09:43,880 Speaker 1: attaching themselves to that, you know what I mean. So, 1546 01:09:45,240 --> 01:09:49,040 Speaker 1: you know, historically, prior to the Internet, every three years 1547 01:09:49,040 --> 01:09:51,040 Speaker 1: it was a new sound. I'm like Seattle killed the 1548 01:09:51,120 --> 01:09:56,440 Speaker 1: air band sound and after that came pop, etcetera. Whereas 1549 01:09:56,479 --> 01:10:00,320 Speaker 1: one can say, in this century hip hop up has 1550 01:10:00,360 --> 01:10:04,000 Speaker 1: been wax in Wayne but been pretty dominant. So is 1551 01:10:04,320 --> 01:10:06,680 Speaker 1: that going to continue? I mean, I'm just asking your 1552 01:10:06,720 --> 01:10:09,080 Speaker 1: opinion because we don't have a crystal ball in terms 1553 01:10:09,080 --> 01:10:12,040 Speaker 1: of hip hop is so dominant now because I think 1554 01:10:12,040 --> 01:10:15,280 Speaker 1: about it, because all the other genres have bitched about 1555 01:10:15,320 --> 01:10:18,519 Speaker 1: new distribution platforms, not electronic. Electronic has at this moment 1556 01:10:18,560 --> 01:10:21,120 Speaker 1: where it's merged with pop anyway. But the non pop, 1557 01:10:21,439 --> 01:10:25,559 Speaker 1: non urban sounds, they've bitched so much about SoundCloud and 1558 01:10:25,640 --> 01:10:28,719 Speaker 1: Spotify whatever, and they've been left out. So the question 1559 01:10:28,840 --> 01:10:32,720 Speaker 1: becomes when they, when their fans finally get on these platforms, 1560 01:10:33,120 --> 01:10:35,400 Speaker 1: do these new genres have a comeback or is it 1561 01:10:35,479 --> 01:10:38,840 Speaker 1: just forget it. I don't know the answer to that. 1562 01:10:39,280 --> 01:10:42,000 Speaker 1: I don't even know. I think, uh, I don't think 1563 01:10:42,080 --> 01:10:43,960 Speaker 1: urban's going anywhere, you know, I mean, I think it's 1564 01:10:44,040 --> 01:10:46,960 Speaker 1: it's really there's a movement going on with her right now, 1565 01:10:47,040 --> 01:10:49,240 Speaker 1: you know what I mean. But in your particular case, 1566 01:10:49,600 --> 01:10:52,800 Speaker 1: Marshmallow was built outside the traditional thing. I mean, if 1567 01:10:52,840 --> 01:10:54,639 Speaker 1: you if you were to sign with a major label. 1568 01:10:55,000 --> 01:10:56,800 Speaker 1: What they would tell you is a couple of things. 1569 01:10:56,840 --> 01:10:59,600 Speaker 1: Besides the relationship with streaming services. They would say, we 1570 01:10:59,640 --> 01:11:02,280 Speaker 1: have related ship a terrestrial radio, and we have a 1571 01:11:02,320 --> 01:11:05,840 Speaker 1: relationship with television in your a particular case. Both of 1572 01:11:05,880 --> 01:11:08,479 Speaker 1: those are essentially prior to the recent working with Name 1573 01:11:08,560 --> 01:11:13,320 Speaker 1: talent have been completely irrelevant to March Battle success. Okay, 1574 01:11:13,680 --> 01:11:16,760 Speaker 1: and I would assume there hasn't been that much. But 1575 01:11:16,880 --> 01:11:21,679 Speaker 1: mainstream press irrelevant too, Yeah, I mean, I think because 1576 01:11:22,000 --> 01:11:25,040 Speaker 1: the amount of organic press that's happened, like there's no 1577 01:11:25,280 --> 01:11:27,720 Speaker 1: kind of outlet that really we need, you know, I 1578 01:11:27,720 --> 01:11:30,439 Speaker 1: mean like it's always been like, you know, he doesn't 1579 01:11:30,439 --> 01:11:32,840 Speaker 1: do interviews to this day, he doesn't do interviews because 1580 01:11:33,560 --> 01:11:35,760 Speaker 1: we don't need it. So is this one of a 1581 01:11:35,880 --> 01:11:39,040 Speaker 1: kind or is this the new paradigm? No, I mean 1582 01:11:39,080 --> 01:11:41,240 Speaker 1: I think, you know, I think there's a lot of 1583 01:11:41,240 --> 01:11:43,760 Speaker 1: anomally like it's it's an anomaly in a sense of 1584 01:11:43,800 --> 01:11:46,040 Speaker 1: how quickly and what it's done. But you know, I 1585 01:11:46,040 --> 01:11:48,600 Speaker 1: think there's you know, there's potential for other artists that 1586 01:11:48,640 --> 01:11:50,280 Speaker 1: pop up in the same well forgetting the fact that 1587 01:11:50,280 --> 01:11:52,760 Speaker 1: he's unique in terms of the sound and the look etcetera. 1588 01:11:53,240 --> 01:11:56,080 Speaker 1: With the target audience, which is basically under thirty five, 1589 01:11:56,120 --> 01:12:00,320 Speaker 1: if not younger than that, do the old media really 1590 01:12:00,320 --> 01:12:04,880 Speaker 1: not matter to that audience? Um, that's a good question. 1591 01:12:05,320 --> 01:12:08,599 Speaker 1: I don't know. Okay, let's go to one other question. 1592 01:12:08,600 --> 01:12:12,679 Speaker 1: To what degree and electronic music dates to what degree 1593 01:12:12,680 --> 01:12:16,680 Speaker 1: are drugs an integral element of the show. I mean, 1594 01:12:16,720 --> 01:12:18,960 Speaker 1: I think that's like a common misconception because I think 1595 01:12:18,960 --> 01:12:21,960 Speaker 1: you go to Coachella, you see people doing drugs. You 1596 01:12:21,960 --> 01:12:25,160 Speaker 1: go to any any festival, people do drugs, you know, 1597 01:12:25,160 --> 01:12:27,160 Speaker 1: And I think it's just like anything else, you know. 1598 01:12:27,200 --> 01:12:30,080 Speaker 1: I think, like trying music gets you know, the ship 1599 01:12:30,120 --> 01:12:32,760 Speaker 1: and the sick of if one thing happens, it's, you know, 1600 01:12:33,479 --> 01:12:36,360 Speaker 1: all hell breaks loose, you know, in in in the 1601 01:12:36,360 --> 01:12:38,920 Speaker 1: eyes of the public. Um. But I think it's just 1602 01:12:38,960 --> 01:12:41,080 Speaker 1: like anything else. You know, kids are experimenting, and kids 1603 01:12:41,120 --> 01:12:42,920 Speaker 1: are doing what they want to do. They're being kids, 1604 01:12:43,400 --> 01:12:44,680 Speaker 1: and they're gonna do ship, you know what I mean, 1605 01:12:44,720 --> 01:12:48,040 Speaker 1: Like in for them, that's that's the way that they 1606 01:12:48,080 --> 01:12:52,040 Speaker 1: experience that cut. Well, let's say if one went to 1607 01:12:52,080 --> 01:12:55,080 Speaker 1: an act in the classic rock heyday, it would be 1608 01:12:55,160 --> 01:12:57,760 Speaker 1: very much about the act on stage and bonding with 1609 01:12:57,800 --> 01:13:00,800 Speaker 1: that act, Whereas when many shows you to today, never 1610 01:13:00,800 --> 01:13:03,480 Speaker 1: mind the festivals, which are really like that, the audience 1611 01:13:03,560 --> 01:13:06,080 Speaker 1: is the star and the audience is you know, shooting 1612 01:13:06,080 --> 01:13:11,200 Speaker 1: selfies to be going on Instagram, etcetera. So when we're 1613 01:13:11,240 --> 01:13:14,760 Speaker 1: at a Marshmallows show, if we took out the drugs 1614 01:13:15,320 --> 01:13:16,920 Speaker 1: and we and I say, I'm not saying they're more 1615 01:13:17,000 --> 01:13:19,240 Speaker 1: drugs in there on any other show, But to what 1616 01:13:19,400 --> 01:13:23,160 Speaker 1: degree is it a scene that the people want to 1617 01:13:23,320 --> 01:13:25,920 Speaker 1: be at and Marshmallow is just the juice? And to 1618 01:13:26,000 --> 01:13:28,320 Speaker 1: what degree is oh I gotta go here in Marshmallow? 1619 01:13:29,240 --> 01:13:31,400 Speaker 1: I think it's it's probably half and a half. You know. 1620 01:13:31,439 --> 01:13:33,280 Speaker 1: I think there's there's always gonna be kids that want 1621 01:13:33,280 --> 01:13:36,080 Speaker 1: to just be in that environment to do what they 1622 01:13:36,080 --> 01:13:37,639 Speaker 1: want to do in a sense, you know what I mean. 1623 01:13:37,960 --> 01:13:40,200 Speaker 1: And if that's doing drugs or you know whatever, then 1624 01:13:40,320 --> 01:13:42,880 Speaker 1: you know they're gonna do it. Um. But then you know, 1625 01:13:42,920 --> 01:13:46,080 Speaker 1: there's a good amount of core fans that just want 1626 01:13:46,080 --> 01:13:47,600 Speaker 1: to be in that presidence and want to watch the 1627 01:13:47,680 --> 01:13:49,880 Speaker 1: music and watch their performance and watch their favorite DJ, 1628 01:13:50,720 --> 01:13:54,519 Speaker 1: you know, play his his music. Okay, so you're twenty seven, 1629 01:13:54,560 --> 01:13:59,360 Speaker 1: what's the dream marching forward? You personally? Um, I think 1630 01:13:59,360 --> 01:14:01,519 Speaker 1: it's know, I'm living it right now. You know, I couldn't. 1631 01:14:01,560 --> 01:14:03,680 Speaker 1: I couldn't be happier with everything that's going on. And 1632 01:14:03,720 --> 01:14:05,800 Speaker 1: you know, I never in a million years thought i'd be, 1633 01:14:05,960 --> 01:14:08,160 Speaker 1: you know, in in the position I'm in, and you know, 1634 01:14:08,200 --> 01:14:11,200 Speaker 1: it's all it's all been an amazing experience just learning 1635 01:14:11,280 --> 01:14:13,439 Speaker 1: and growing and surrounding myself from people that I get 1636 01:14:13,439 --> 01:14:15,400 Speaker 1: to learn from, and you know, just watching everything that's 1637 01:14:15,400 --> 01:14:19,080 Speaker 1: going on in the landscape of music. Um, you know, 1638 01:14:19,160 --> 01:14:23,520 Speaker 1: so to be honest, it just keep going. Okay, Marshmallow, 1639 01:14:24,120 --> 01:14:27,720 Speaker 1: you conceived of with the act and it's you know, 1640 01:14:28,320 --> 01:14:30,800 Speaker 1: it's almost back to Iron Maiden where they have Eddie, 1641 01:14:30,800 --> 01:14:33,800 Speaker 1: which is bigger than you know, the Faceless Act. And 1642 01:14:34,840 --> 01:14:38,280 Speaker 1: is this a replicable thing or no, we didn't once 1643 01:14:38,600 --> 01:14:41,240 Speaker 1: move on to something else. I think, Uh, I think 1644 01:14:41,240 --> 01:14:43,320 Speaker 1: it's harder to breaking artists now than ever, you know 1645 01:14:43,320 --> 01:14:45,960 Speaker 1: what I mean. And I think the tools and kind 1646 01:14:46,000 --> 01:14:48,080 Speaker 1: of the you know, the things we had three years 1647 01:14:48,080 --> 01:14:52,120 Speaker 1: ago or not are not as It's not as easy 1648 01:14:52,280 --> 01:14:54,960 Speaker 1: as it was then, I mean. And like again, like 1649 01:14:55,000 --> 01:14:57,639 Speaker 1: I think SoundCloud was a huge pardon in marshall success 1650 01:14:57,680 --> 01:15:00,000 Speaker 1: and a lot of my artist success and like SoundCloud 1651 01:15:00,040 --> 01:15:04,600 Speaker 1: now is has become you know, kind of not irrelevant, 1652 01:15:04,640 --> 01:15:08,960 Speaker 1: but it's become like moribund, right, So it's like things 1653 01:15:09,000 --> 01:15:11,160 Speaker 1: like that where um, then you have to play the 1654 01:15:11,160 --> 01:15:13,080 Speaker 1: politics of the DSPs, you know what I mean. If 1655 01:15:13,120 --> 01:15:16,439 Speaker 1: you do something with Spotify, then you know someone you know, 1656 01:15:16,600 --> 01:15:19,400 Speaker 1: you're upsetting another partner and then vice versa, and it's 1657 01:15:19,439 --> 01:15:21,519 Speaker 1: just like there's a lot more politics that you have 1658 01:15:21,600 --> 01:15:24,080 Speaker 1: to play with, and you know, artists have to go 1659 01:15:24,200 --> 01:15:26,559 Speaker 1: through the hoops in a sense. Sometimes, since we're talking 1660 01:15:26,600 --> 01:15:30,520 Speaker 1: about DSPs, to what degree with Marshmallow, is Amazon important? 1661 01:15:31,439 --> 01:15:33,160 Speaker 1: To be honest, we haven't really done anything with Amazon, 1662 01:15:33,880 --> 01:15:36,040 Speaker 1: because it's interesting. I mean it's like Garth Brooks is 1663 01:15:36,080 --> 01:15:38,920 Speaker 1: only on Amazon, and you know, you talk to the 1664 01:15:38,960 --> 01:15:41,439 Speaker 1: manager and say why on all these other services? Then 1665 01:15:41,479 --> 01:15:43,760 Speaker 1: they start talking about what Amazon did for them and 1666 01:15:44,040 --> 01:15:45,880 Speaker 1: the number of streams they got an Amazon go, hey, 1667 01:15:45,880 --> 01:15:48,240 Speaker 1: it might be working for that, right And when you 1668 01:15:48,240 --> 01:15:51,440 Speaker 1: sit with the people from Amazon, who were anything but pompous, 1669 01:15:51,680 --> 01:15:56,280 Speaker 1: you know, they talk about opportunities. It's it's an interesting thing. So, Okay, 1670 01:15:56,439 --> 01:15:58,920 Speaker 1: if you were to view yourself ten years out, you 1671 01:15:59,000 --> 01:16:00,840 Speaker 1: view yourself as a me the juror I mean, because 1672 01:16:00,840 --> 01:16:02,360 Speaker 1: you've had a lot of history with a lot of things. 1673 01:16:02,600 --> 01:16:05,680 Speaker 1: You've been a hustler with DJ's promoter, you've been a 1674 01:16:05,680 --> 01:16:08,679 Speaker 1: rep for HP, I mean a lot of people. David 1675 01:16:08,680 --> 01:16:12,200 Speaker 1: Geffen started out as a manager. Although he certainly manages people, 1676 01:16:12,240 --> 01:16:15,280 Speaker 1: at this point in time, that would not be his job. Okay, 1677 01:16:15,479 --> 01:16:17,200 Speaker 1: do you have any vision of where you would like 1678 01:16:17,240 --> 01:16:19,439 Speaker 1: to be or you just saying I'm here now, I'm 1679 01:16:19,479 --> 01:16:21,880 Speaker 1: seeing what's coming over the transom. I mean, I think 1680 01:16:21,880 --> 01:16:24,760 Speaker 1: it's I love, you know, I love my job as 1681 01:16:24,760 --> 01:16:26,320 Speaker 1: a manager, you know, I mean, I love I love 1682 01:16:26,400 --> 01:16:28,080 Speaker 1: doing what I do. I love waking up every morning 1683 01:16:28,080 --> 01:16:31,280 Speaker 1: wondering how I could, you know, make an artist footprint 1684 01:16:31,280 --> 01:16:33,880 Speaker 1: even bigger? Um? And how do you keep this going? 1685 01:16:33,920 --> 01:16:36,200 Speaker 1: You know what I mean? I think that's the challenge, 1686 01:16:36,240 --> 01:16:38,559 Speaker 1: and you know, unfortunately it's also kind of like a curse, 1687 01:16:38,640 --> 01:16:40,280 Speaker 1: like I can't you never stop working, you know what 1688 01:16:40,320 --> 01:16:42,200 Speaker 1: I mean? Okay, So that's so there's seven days in 1689 01:16:42,240 --> 01:16:47,960 Speaker 1: a week. You ever take time off? Never have a girlfriend? Uh? Yeah, okay, 1690 01:16:47,960 --> 01:16:50,360 Speaker 1: So how does she cope with this? Uh? She comes 1691 01:16:50,360 --> 01:16:53,479 Speaker 1: second to my other boyfriends. And so if if you 1692 01:16:53,479 --> 01:16:55,559 Speaker 1: were listening to this right now, she would say, yeah, 1693 01:16:55,600 --> 01:16:58,799 Speaker 1: that's it, and I own that. Yeah she knows. Okay, 1694 01:16:59,240 --> 01:17:02,400 Speaker 1: I mean it's a curse. But it's also like I 1695 01:17:02,479 --> 01:17:03,920 Speaker 1: love what I do, you know, and you're riding the 1696 01:17:03,920 --> 01:17:07,160 Speaker 1: wave right now. Yeah, And it's like every missed opportunity, 1697 01:17:07,200 --> 01:17:09,519 Speaker 1: I feel like if I'm not on it, I'm missing 1698 01:17:09,520 --> 01:17:11,040 Speaker 1: an opportunity, you know what I mean. If I'm not 1699 01:17:11,800 --> 01:17:14,280 Speaker 1: you know, out there networking or doing what I need 1700 01:17:14,320 --> 01:17:16,479 Speaker 1: to do, I feel like I'm not doing, you know, 1701 01:17:16,560 --> 01:17:20,080 Speaker 1: my job as a manager. And and to degree, you 1702 01:17:20,200 --> 01:17:23,280 Speaker 1: have an office. Are you in the red light office? Okay? 1703 01:17:23,360 --> 01:17:26,160 Speaker 1: So how often are you in that office? Um? Maybe 1704 01:17:26,160 --> 01:17:28,640 Speaker 1: like once a week okay? And where are you the 1705 01:17:28,640 --> 01:17:30,040 Speaker 1: rest of the time. The rest of the time, I'm 1706 01:17:30,640 --> 01:17:32,360 Speaker 1: you know, I have a home office too, Um, so 1707 01:17:32,400 --> 01:17:34,479 Speaker 1: I have my staff come there sometimes. But I also 1708 01:17:34,760 --> 01:17:37,519 Speaker 1: I am always just on the meeting after meeting after meeting, 1709 01:17:37,600 --> 01:17:40,400 Speaker 1: so more so in my car just driving around. Okay, 1710 01:17:40,400 --> 01:17:42,880 Speaker 1: you've been listening to Motional Easy. If your head is 1711 01:17:42,880 --> 01:17:45,920 Speaker 1: not spinning, you didn't pay attention. This is the New 1712 01:17:45,960 --> 01:17:48,920 Speaker 1: World with a young guy, incredible success. The whole bit 1713 01:17:48,920 --> 01:17:51,000 Speaker 1: about the daily YouTube I'm thinking about. You know, I 1714 01:17:51,040 --> 01:17:53,400 Speaker 1: was there when that happened. We batted around ideas, but 1715 01:17:53,439 --> 01:17:55,080 Speaker 1: I'm sitting here right now, go God, what am I 1716 01:17:55,120 --> 01:17:58,280 Speaker 1: doing wrong? So thanks for helping me. Until next time, 1717 01:17:58,560 --> 01:18:06,400 Speaker 1: It's Motional Easy. I'm a Bob Left Sets podcast. That 1718 01:18:06,439 --> 01:18:08,679 Speaker 1: wraps up this week's episode of the Bob Left Sets 1719 01:18:08,760 --> 01:18:11,400 Speaker 1: Podcast with both chel eis my head is spinning, I 1720 01:18:11,479 --> 01:18:14,280 Speaker 1: feel inadequate and I'm decades older than bo. I Gotta 1721 01:18:14,280 --> 01:18:17,400 Speaker 1: go home and contemplate my future. As always, you can 1722 01:18:17,479 --> 01:18:20,160 Speaker 1: give me feedback on the conversation reached me at Bob 1723 01:18:20,160 --> 01:18:22,559 Speaker 1: at left sets dot com. I hope you enjoyed this 1724 01:18:22,640 --> 01:18:40,560 Speaker 1: podcast as much as I do.