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Speaker 1: This episode is brought to you by P and C Bank.

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Speaker 1: A lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding a professionals

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Speaker 1: day after day. It's like banking with P and C Bank.

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Speaker 1: decisions with your bank, but keeping your money boring is

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Speaker 1: what helps you live a more happily fulfilled life. P

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Speaker 1: National Association Member FDIC.

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Speaker 2: Let's start with it on podcasts falling apart, so Gilbert Arenas.

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Speaker 2: He announced on his podcast that Underdog Fantasy owns fifty

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Speaker 2: percent of his show and that they could potentially lead

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Speaker 2: to downsizing potentially maybe less episodes, maybe less less staff

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Speaker 2: if the revenue, you know, doesn't make sense as far

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Speaker 2: as Underdog standards and you know, what they think is

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Speaker 2: be appropriate as far as the spend that they're putting

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Speaker 2: into the show versus the money that they get out

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Speaker 2: of the show. We've also saw Mark Lamont Hill and

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Speaker 2: Queen's Flip almost get into a fight some.

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Speaker 3: Of my brothers, two of my brothers. I don't like

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Speaker 3: when the family sids.

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Speaker 2: You know, saw, you know a few other few other

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Speaker 2: staples in the hip hop community, you know, throw shots

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Speaker 2: at each other. We've seen a lot of stuff is happening.

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Speaker 2: So is the podcast game falling apart?

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Speaker 3: I've been screaming this for three or four years, but

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Speaker 3: most of the people that y'all see who are.

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Speaker 4: Potton things may not be going to the end.

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Speaker 3: Just not the Queens Flip, but Marcus, those my brothers,

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Speaker 3: brothers in arms yet they got I'm glad they talked

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Speaker 3: it out.

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Speaker 4: Talked to Flip the other day.

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Speaker 3: But to me, it is a indicator of how well

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Speaker 3: someone is or is not doing, based on how quickly

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Speaker 3: they are willing to get into arguments with others.

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Speaker 4: Shouts out the rappers, shout every crew.

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Speaker 3: I love y'all, But I think when things are going well,

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Speaker 3: there are signs, right one sign Nori everything y'all know Norri.

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Speaker 3: Every time I see Instagram Monico yeah bottom from j

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Speaker 3: Zy he with Tati uh just new watch Norrid got

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Speaker 3: seventy three watches in the last.

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Speaker 2: You Got chill Man, You Got chill Man got.

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Speaker 3: To Jacob and co Connor sore right, you see that

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Speaker 3: even Joe Joe Gett into a lot less kerfuffles these

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Speaker 3: days after that uh number got leaked. So our podcast

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Speaker 3: in trouble. Yes, I think the formation of them. I

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Speaker 3: like Gill a lot. Gils Arena actually is one of

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Speaker 3: my favorite shows. But the difference that we have to

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Speaker 3: stress is that every good deal, in good partnership that

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Speaker 3: looks good may not be good for you long term.

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Speaker 3: What good is a partnership if it.

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Speaker 4: Removes They removed his name off of gils Arena.

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Speaker 3: Now Gilli straight gives money, you'll probably may what four

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Speaker 3: hundred million in this lifetime in the NBA, So he's fine.

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Speaker 3: But I do think some of these podcasts and streaming

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Speaker 3: deals can be predatory. Even the guy from Twitch saying

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Speaker 3: Kay isn't on the mount rushmore of streaming, Like, how

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Speaker 3: name me for other?

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Speaker 4: What he said, both Kay and Speed are on the

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Speaker 4: mount what?

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Speaker 2: Yeah, he said, Kay and Speed are not on the

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Speaker 2: mount of streaming.

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Speaker 4: So yeah, independence is important.

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Speaker 3: Could being a good business person is your own and

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Speaker 3: the one thing I want to stress.

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Speaker 4: Like people.

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Speaker 3: A lot of times go for bigger viewership, the number

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Speaker 3: that really matters is percentage of equity and.

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Speaker 4: Non deludable shares.

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Speaker 3: It's a lot of y'all who get in two million

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Speaker 3: views and can't scrounge up twenty thousand for an emergency.

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Speaker 3: Don't walk into the predatory deal is my advice. Continue

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Speaker 3: to build, build a craft that people are going to

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Speaker 3: need from you. But I think it's a travesty what

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Speaker 3: is being done with that deal structure and the timing

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Speaker 3: of it after.

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Speaker 4: The gambling iron.

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Speaker 3: Even in that he get arrested for underground gambling and

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Speaker 3: here come underdog taking fifty percent rights, be careful.

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Speaker 2: One hundred percent. And I also think just some game,

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Speaker 2: you know, if you guys are interested. And I said

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Speaker 2: this before for you content creators out there, I don't

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Speaker 2: think that if your business model evolves solely around revenue

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Speaker 2: that's produce from people watching your show, as far as

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Speaker 2: like ad dollars, that's a mistake.

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Speaker 4: Mistake.

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Speaker 2: Now, not to say there's nothing wrong with ad dollars,

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Speaker 2: but that should be added. That should be added on.

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Speaker 2: You should be okay litnus test if you're not able

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Speaker 2: to run your show in a hypothetical scenario that you

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Speaker 2: have zero AD dollars, then you need to work your

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Speaker 2: business model. So what a lot of people do is

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Speaker 2: they have a fire, they have paywall. Joe butten obviously

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Speaker 2: has done it the best as far as his patreon

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Speaker 2: is concerned, right where he has free content, but then

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Speaker 2: he has a patreon as well, right, And you see

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Speaker 2: that with a lot of shows, whereas horrible decisions, whether

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Speaker 2: it's you know, eighty five South with Channel eighty five,

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Speaker 2: they have the free content which is used as like

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Speaker 2: a gateway to the paymall. Knowing that everybody's not gonna

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Speaker 2: go to the paywall, but there'll be enough paid subscribers

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Speaker 2: that it balances out the free content. That's one way.

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Speaker 2: That's one way. Another way is to offer products and

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Speaker 2: services that also can serve as as another form of

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Speaker 2: a paywall. Right. So I say that all the time.

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Speaker 2: As far as if you look at market mondays that's

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Speaker 2: public school, and that's that's free for anybody. But if

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Speaker 2: you really want to know where to buy, right the

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Speaker 2: prices and the lists and all that, well, that's red Panda.

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Speaker 2: If you really want to know how to if you

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Speaker 2: really want to know how to trade options. If you

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Speaker 2: really want to know get the financial planning calls and

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Speaker 2: the resources that we have. That's EYL University. So we

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Speaker 2: offer both both ways, right, but that's another way, and

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Speaker 2: I think that you really have to think about it

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Speaker 2: in bigger terms as far as the free platforms that

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Speaker 2: we're on YouTube, Apple, Spotify, Instagram, Twitter, as long as

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Speaker 2: because they're not always potentially even going to be able

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Speaker 2: to be we're not always potentially going to have this

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Speaker 2: reach that we have because it is it is good

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Speaker 2: to be able to reach a lot of people. The

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Speaker 2: downside is that you don't get paid. But as you're

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Speaker 2: reaching people, you're supposed to use that to grow your brand.

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Speaker 2: So now you can do other things outside of that, right,

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Speaker 2: so just think about that. You're a content creator. But

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Speaker 2: if you're just saying, Okay, I'm going to make content

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Speaker 2: all day and my revenue model is going to be selling,

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Speaker 2: then you it's going to be a difficult a difficult scenario,

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Speaker 2: cause the anything can happen. And when you start to

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Speaker 2: lose revenue or when they said, like I said, Underdog,

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Speaker 2: they want to cut back, now you have nothing. You

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Speaker 2: have no other option, but to say, Okay, whatever you

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Speaker 2: want to do because you own half of the show.

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Speaker 2: And my whole thing is, I don't know why you

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Speaker 2: need to own the show. Like you can, you can

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Speaker 2: be an ad partner. You could be an ad partner

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Speaker 2: and we can, we can, we can have a deal

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Speaker 2: when you own a show. And it's like obviously Gilbert

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Speaker 2: Reenas you already he already has money. So that's another thing.

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Speaker 2: Don't be afraid to put your money up sometimes, like

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Speaker 2: as an entrepreneur, like and there's been a few people

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Speaker 2: potentially like that kind of fall in that situation where

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Speaker 2: you would think from the outside, didn't like they already

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Speaker 2: have they came into it. See we're anomalies if you like.

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Speaker 2: As far as the people that actually most people in

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Speaker 2: twenty twenty five in podcast space, let's say for black

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Speaker 2: men podcast space, not streamers podcast space, most of them

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Speaker 2: are a celebrity from a time before. So camera over

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Speaker 2: Cameron and mates with celebrities from a time before when

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Speaker 2: they used to wrap Gilbert A. Reenas and his crew

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Speaker 2: was the celebrities been time before when they used to

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Speaker 2: play basketball. All the smoke with celebrities from time before

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Speaker 2: when they used to play basketball Noriego was a celebrity

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Speaker 2: the time before when when he used to rap, Fat

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Speaker 2: Joe and Jada they were seleebrities. I mean they still rap,

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Speaker 2: but you know, celebrities from hip hop and they carried

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Speaker 2: it over. Now you got Jim Jones, Mayo, Fabulous, Davi's rappers,

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Speaker 2: so Joe, butten a rapper who carried who carried it over.

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Speaker 2: There's not a lot of people at the high level,

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Speaker 2: at the at the higher echelon that we're not any

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Speaker 2: level of celebrity that broke through. And it's going to

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Speaker 2: become that now it's even hard, it's harder.

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Speaker 4: Yep.

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Speaker 2: They all they all saw the plays and now they're

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Speaker 2: all coming in. All of the rappers, all the basketball players,

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Speaker 2: all the football the pivot those are ex football players.

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Speaker 2: They're all coming into the space. So now they have

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Speaker 2: a they have an advantage over you because you're starting

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Speaker 2: with a thousand followers. They're starting with a million followers

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Speaker 2: already Travis.

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Speaker 3: Kelsey and his brother. But the differentiator and equalize it is,

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Speaker 3: do you have a skill set that many are not

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Speaker 3: talking about that can help millions or billions of people.

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Speaker 4: I would love to see someone in this era just

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Speaker 4: talk about how to get hired in corporate and succeed.

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Speaker 3: There's a lot of gaps that can be filled, and

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Speaker 3: a very important key lesson is to not follow everyone

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Speaker 3: else's business model and not to be in a sector

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Speaker 3: or space that everyone else is in. When I came

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Speaker 3: in and I was charging premium prices, people like, you're crazy.

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Speaker 3: I'm like, it's crazy to not charge premium Here we

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Speaker 3: are a lot of people have tried to adjust. Twenty

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Speaker 3: twenty six, I got a plan for y'all, and I'm

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Speaker 3: gonna show you. At one time, I remember when it

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Speaker 3: wasn't involved to talk about investing or stocks and not

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Speaker 3: here we are. There's a proliferation of people that do that.

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Speaker 3: Twenty twenty six, I got a plan for y'all. Stay tuned.

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Speaker 3: A great piece of advice in business is to always

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Speaker 3: do the opposite of what the field is doing. And

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Speaker 3: I see a lot of people broadcasting podcasting who are

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Speaker 3: copying the same model. And it's like, but the ownership

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Speaker 3: pieces is smart because if they can get him to

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Speaker 3: focus on.

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Speaker 4: The football show to sell more ads to that audience,

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Speaker 4: which is more beneficial for Underdog.

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Speaker 3: Allegedly, but I dropped Gilbert's value talking about basketball, which

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Speaker 3: that's a really great show. I can demonize. You take

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Speaker 3: your audience and then sell ads against the audience that

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Speaker 3: you built for your lifetime since you've been a ballplayer.

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Speaker 4: He's not the only one that goes. And the most

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Speaker 4: important thing to in business is to be able to

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Speaker 4: say no.

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Speaker 3: That's why I tell y'all some of them conversations of Okay,

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Speaker 3: if you get one p fifty, can you just say no,

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Speaker 3: I don't want to do this on my show.

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Speaker 4: No, no, no, I don't want to. My favorite thing

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Speaker 4: in businesses I don't feel like it. You want me

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Speaker 4: to really do it? Pay me seven million, I don't

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Speaker 4: want to do it. Sorry.

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Speaker 2: Yeah. And the thing about it is you got to

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Speaker 2: be able to Sometimes you're chasing something that might not

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Speaker 2: be as profitable as what you already have. I said

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Speaker 2: that before, Like as far as never discount a niche audience.

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Speaker 2: We might not have the largest audience in the world,

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Speaker 2: but we have an educated audience that has higher income,

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Speaker 2: that has a higher level of priorities. I would rather

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Speaker 2: have our audience than some like you know, a lot

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Speaker 2: of everyone named nobody's names, but there's a lot of

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Speaker 2: people that might talk about rap or something like and

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Speaker 2: they get a million views. But it's like, these people

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Speaker 2: just stay the job. They don't work, they don't contribute

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Speaker 2: to society. They're not going to be a customer to

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Speaker 2: you ever, They're never going to like So it's like,

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Speaker 2: never discount quality overall.

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Speaker 4: Yes, ten threesome that go for business.

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Speaker 3: You can't even sell an audience to a CpG company

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Speaker 3: if you wanted to.

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Speaker 2: So that's just some game for you guys if you're

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Speaker 2: interested in but you know, you do what you want

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Speaker 2: with it.

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Speaker 3: But kudos to love the show. I hope he can

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Speaker 3: work his way out of the deal. But be careful,

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Speaker 3: my brother, you got a hot show. Be careful.

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Speaker 1: Erness what's up? You ever walk into a small business

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Speaker 1: and everything just works like the checkout is fast, the

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Speaker 1: seats are digital, tipping is a breeze, and you're out

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Speaker 1: the door before the line even builds. Odds are they're

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Speaker 1: using Square. We love supporting businesses that run on Square

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Speaker 1: because it just feels seamless. Whether it's a local coffee shop,

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Speaker 1: a vendor at a pop up market, or even one

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Speaker 1: of our merch partners. Square makes it easy for them

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Speaker 1: to take payments, manage inventory, and run their business with confidence,

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Speaker 1: all from one simple system. One of the things we

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Speaker 1: love most is seeing neighborhood businesses level up disess West

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Speaker 1: Indian spot right in our community that started with a

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Speaker 1: small takeout counter. Now with Square they've been able to

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Speaker 1: expand into a full sit down restaurant and even started

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Speaker 1: catering events across the city. That's the kind of growth

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Speaker 1: that inspires us, and it's powered by Square. Square is

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Speaker 1: built for all types of businesses, from the corner bagel

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Speaker 1: shop that turn into a local chain, to the specialty

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Speaker 1: market with thousands of unique items, to the stylist who's

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Speaker 1: been holding you down for years. If you're a business

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Speaker 1: owner or even just thinking about launching something soon, Square

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Speaker 1: is hands down one of the best tools out there

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Speaker 1: to help you start, run and grow. It's not just

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Speaker 1: about payments, it's about giving you time back so you

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Speaker 1: can focus on what matters most ready. To see how

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Speaker 1: Square can transform your business, visit Square dot com backslash,

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Speaker 1: go backslash eyl. Don't wait, don't hesitate. Let Square handle

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Speaker 1: the back end so you can keep pushing your vision forward.