1 00:00:01,000 --> 00:00:06,360 Speaker 1: Conversations on life, style, beauty, and relationships. It's The Velvet's 2 00:00:06,400 --> 00:00:09,440 Speaker 1: Edge podcast with Kelly Henderson. Jessica's Why I Guess here. 3 00:00:09,520 --> 00:00:12,520 Speaker 1: She is the founder and CEO of Simply Be Agency, 4 00:00:13,080 --> 00:00:16,920 Speaker 1: which is an international award winning personal branding firm with 5 00:00:17,040 --> 00:00:21,040 Speaker 1: offices in Chicago and Nashville. Now you're also the number 6 00:00:21,040 --> 00:00:24,120 Speaker 1: one best selling author of the book Be, a Nobs 7 00:00:24,239 --> 00:00:27,880 Speaker 1: Guide to increasing your self worth and net worth by 8 00:00:28,000 --> 00:00:31,760 Speaker 1: Simply being Yourself. Hi, Jessica, Hi, so good to be 9 00:00:31,840 --> 00:00:34,640 Speaker 1: here with you. Kelly, Thank you for being here with us. 10 00:00:34,720 --> 00:00:38,400 Speaker 1: So I want to know what inspired you to start 11 00:00:38,440 --> 00:00:41,159 Speaker 1: the Simply Be Agency and to write this book, Like 12 00:00:41,200 --> 00:00:43,800 Speaker 1: what in your journey made you be? Like, we really 13 00:00:43,800 --> 00:00:47,360 Speaker 1: need to learn how to be ourselves. I love that 14 00:00:47,440 --> 00:00:52,800 Speaker 1: question because I wasn't being myself for so long and 15 00:00:53,120 --> 00:00:58,280 Speaker 1: it really caught up to me and I my whole 16 00:00:58,280 --> 00:01:02,880 Speaker 1: life fell. Apart from not being my health, I had 17 00:01:02,880 --> 00:01:07,560 Speaker 1: a rock bottom at thirty three, from living a lie 18 00:01:08,040 --> 00:01:11,480 Speaker 1: for like six seven years, just walking through the world 19 00:01:11,600 --> 00:01:18,000 Speaker 1: super unhealed, not really understanding how to take radical responsibility 20 00:01:18,040 --> 00:01:22,840 Speaker 1: for myself, not understanding how to discern toxic people, how 21 00:01:22,880 --> 00:01:28,240 Speaker 1: to make empowered decisions, around money, how to really know 22 00:01:28,400 --> 00:01:31,839 Speaker 1: my own worth and value at the end of the day, 23 00:01:32,280 --> 00:01:34,520 Speaker 1: you know, I had been running a pretty well known 24 00:01:34,600 --> 00:01:37,800 Speaker 1: magazine in Chicago for seven years, and it's important to 25 00:01:37,840 --> 00:01:40,039 Speaker 1: know part of my story. I always talk about this, 26 00:01:41,000 --> 00:01:44,520 Speaker 1: but I was really uncool in high school. In middle school, like, 27 00:01:44,560 --> 00:01:46,920 Speaker 1: I was never the popular girl. I'd never had a click, 28 00:01:47,080 --> 00:01:49,480 Speaker 1: I was bullied, I was the victim of a lot 29 00:01:49,480 --> 00:01:52,400 Speaker 1: of mean girl crime, and I just never felt like 30 00:01:52,480 --> 00:01:56,080 Speaker 1: I belonged. And so flash forward to my late twenties 31 00:01:56,080 --> 00:01:58,880 Speaker 1: and early thirties, when I was all of a sudden cool, 32 00:01:59,160 --> 00:02:01,360 Speaker 1: Like I was running this magazine in Chicago. It was 33 00:02:01,360 --> 00:02:04,640 Speaker 1: like a lifestyle magazine, and everyone you know, knew who 34 00:02:04,640 --> 00:02:06,760 Speaker 1: I was. Like, all of a sudden, I just all 35 00:02:06,800 --> 00:02:10,240 Speaker 1: of this sort of unconscious ego and like validation, need 36 00:02:10,280 --> 00:02:12,480 Speaker 1: for validation was like playing itself out in all of 37 00:02:12,480 --> 00:02:16,200 Speaker 1: these unhealthy ways. And that was my first business, my 38 00:02:16,240 --> 00:02:19,600 Speaker 1: first go at entrepreneurship. I learned a lot, built a brand, 39 00:02:19,800 --> 00:02:23,120 Speaker 1: had an audience. Like was a really exciting chapter in 40 00:02:23,120 --> 00:02:24,880 Speaker 1: my life for a lot of reasons. I cut my 41 00:02:24,919 --> 00:02:27,760 Speaker 1: teeth on marketing and social media and PR and like 42 00:02:27,880 --> 00:02:30,720 Speaker 1: learned my hard skills, but I also learned a lot 43 00:02:30,800 --> 00:02:35,239 Speaker 1: of hard knocks, and you know, it really took me 44 00:02:36,200 --> 00:02:39,560 Speaker 1: breaking down to you know, break through, as they say. 45 00:02:39,760 --> 00:02:44,559 Speaker 1: And I just don't think that being inauthentic is sustainable 46 00:02:44,800 --> 00:02:49,200 Speaker 1: at the end of the day. And so that apex 47 00:02:49,280 --> 00:02:51,240 Speaker 1: of a moment, like you know, I have a little 48 00:02:51,280 --> 00:02:54,760 Speaker 1: tattoo on my wrist that says, simply be. I was 49 00:02:54,800 --> 00:02:56,920 Speaker 1: in the eye of the storm. I looked down at 50 00:02:56,919 --> 00:02:59,520 Speaker 1: this tattoo that I had had for years, and I 51 00:02:59,639 --> 00:03:03,080 Speaker 1: just heard a higher spirit, my higher self, speak to me, 52 00:03:03,160 --> 00:03:06,080 Speaker 1: speak through me, telling me I needed to change my 53 00:03:06,120 --> 00:03:10,720 Speaker 1: life and walk away from like this life and this 54 00:03:10,800 --> 00:03:14,640 Speaker 1: identity that I had created around myself, which wasn't my 55 00:03:14,680 --> 00:03:19,400 Speaker 1: true self. And so the simply Be mantra was intended 56 00:03:19,440 --> 00:03:23,239 Speaker 1: to be my own personal reminder every day because my 57 00:03:23,320 --> 00:03:25,919 Speaker 1: higher self told me to go off and start something 58 00:03:25,960 --> 00:03:29,480 Speaker 1: new eventually and name it simply be. And that would 59 00:03:29,520 --> 00:03:31,560 Speaker 1: be my reminder every day to stand in my truth 60 00:03:31,680 --> 00:03:34,360 Speaker 1: and be you know, unapologetic for who I am and 61 00:03:34,360 --> 00:03:37,240 Speaker 1: where I am. And you know, I didn't have a 62 00:03:37,240 --> 00:03:39,640 Speaker 1: full business model at the time. I knew I could 63 00:03:39,680 --> 00:03:42,040 Speaker 1: take my brain and all the things I had learned 64 00:03:42,120 --> 00:03:45,000 Speaker 1: from my magazine days and apply it to anyone that 65 00:03:45,080 --> 00:03:49,440 Speaker 1: needed marketing and branding support you know, aka consulting. But 66 00:03:49,560 --> 00:03:53,280 Speaker 1: I had this mission with the brand name. I was like, 67 00:03:53,320 --> 00:03:55,120 Speaker 1: this is going to be more than just a marketing 68 00:03:55,120 --> 00:03:58,680 Speaker 1: and branding consultancy. This is really going to be about empowerment. 69 00:03:58,760 --> 00:04:00,640 Speaker 1: This is going to be about human entity, and this 70 00:04:00,720 --> 00:04:03,840 Speaker 1: is going to be about helping people more than companies. 71 00:04:04,320 --> 00:04:08,920 Speaker 1: Really show up online as much as offline to build 72 00:04:08,960 --> 00:04:11,840 Speaker 1: a platform rooted in service. Because that was also the 73 00:04:11,840 --> 00:04:14,840 Speaker 1: big like aha that I had was like everything I 74 00:04:14,880 --> 00:04:18,599 Speaker 1: was doing for so long was so self serving, and 75 00:04:18,680 --> 00:04:20,280 Speaker 1: I was like, who cares if you get invited to 76 00:04:20,279 --> 00:04:22,320 Speaker 1: all the parties? Who cares if you have this big following? 77 00:04:22,360 --> 00:04:25,159 Speaker 1: Who cares if? Like, who cares about any of it 78 00:04:25,160 --> 00:04:28,200 Speaker 1: if you're not like helping other people with your gifts? 79 00:04:29,640 --> 00:04:33,719 Speaker 1: And that really set me on this path to create 80 00:04:33,760 --> 00:04:38,440 Speaker 1: a whole business that was dedicated ultimately to that, which 81 00:04:38,440 --> 00:04:42,960 Speaker 1: then inspired the book, and then the book helped, you know, 82 00:04:43,040 --> 00:04:46,040 Speaker 1: grow the business and we're able to serve I think 83 00:04:46,080 --> 00:04:48,880 Speaker 1: more and more people every day. But at the end 84 00:04:48,880 --> 00:04:52,000 Speaker 1: of the day, it's this idea of simply being with 85 00:04:52,080 --> 00:04:55,839 Speaker 1: my own lesson to learn before I could credibly like 86 00:04:55,960 --> 00:04:59,200 Speaker 1: teach it and talk about it to other people. Yeah, 87 00:04:59,240 --> 00:05:02,159 Speaker 1: I love that you we were just talking about having 88 00:05:02,160 --> 00:05:05,479 Speaker 1: this breakdown. But it sounds like when that was happening, 89 00:05:06,080 --> 00:05:09,840 Speaker 1: that your life on paper was looking really good and 90 00:05:09,960 --> 00:05:12,240 Speaker 1: successful in all of these things. And I think that 91 00:05:12,240 --> 00:05:14,760 Speaker 1: that's something we kind of miss sometimes because I relate 92 00:05:14,839 --> 00:05:17,200 Speaker 1: so much to that story. Like the time that I 93 00:05:17,200 --> 00:05:19,440 Speaker 1: actually think I was at my worst was when my 94 00:05:19,480 --> 00:05:23,440 Speaker 1: business looked like it was at its best place. But 95 00:05:23,520 --> 00:05:26,919 Speaker 1: I love that you're saying, while you were in that 96 00:05:27,080 --> 00:05:31,160 Speaker 1: and it looked all pretty and perfect, you had lost yourself. 97 00:05:31,279 --> 00:05:33,480 Speaker 1: So what does that look like? How did you even 98 00:05:33,560 --> 00:05:36,839 Speaker 1: come to the realization that you weren't being authentic to 99 00:05:36,920 --> 00:05:41,920 Speaker 1: your true self? A great question. It manifested in so 100 00:05:41,960 --> 00:05:46,719 Speaker 1: many ways. First, it manifested in my body. I got 101 00:05:47,320 --> 00:05:52,320 Speaker 1: super sick, I mean chronically autoimmune triggered sick for years. 102 00:05:52,400 --> 00:05:56,080 Speaker 1: Like I was partying, I was drinking, I was going out, 103 00:05:56,160 --> 00:06:01,200 Speaker 1: I was inflamed. I was constantly feeling you know, sinus infections, 104 00:06:01,240 --> 00:06:05,480 Speaker 1: brain fatigue, Like I couldn't. My body was screaming at me. 105 00:06:05,560 --> 00:06:11,800 Speaker 1: That was one I had, you know, no money. I 106 00:06:11,960 --> 00:06:14,520 Speaker 1: was like, I was so relate to what you just said. 107 00:06:14,560 --> 00:06:16,640 Speaker 1: Like the whole outside picture was that I was running 108 00:06:16,640 --> 00:06:20,040 Speaker 1: the super sparkly cool magazine and we had no money, 109 00:06:20,120 --> 00:06:22,240 Speaker 1: and I had to like ask my parents at thirty 110 00:06:22,240 --> 00:06:25,120 Speaker 1: three to like help me pay my bills, and my 111 00:06:25,160 --> 00:06:27,600 Speaker 1: boyfriend at the time like pay my rent. Like I was. 112 00:06:27,960 --> 00:06:32,320 Speaker 1: I was bottom of the barrel, broke. I had really 113 00:06:32,320 --> 00:06:35,800 Speaker 1: bad relationships, I had no boundaries. I was and then 114 00:06:35,880 --> 00:06:41,520 Speaker 1: all this led to just anxiety and depression and panic attacks. 115 00:06:42,720 --> 00:06:45,839 Speaker 1: And I really have to credit a coach that I 116 00:06:45,920 --> 00:06:47,880 Speaker 1: decided to hire in the middle of that, I rubbed 117 00:06:47,880 --> 00:06:50,280 Speaker 1: two pennies together. I don't even know how I afforded her, 118 00:06:50,680 --> 00:06:52,640 Speaker 1: but she was very generous with me. I think she 119 00:06:52,720 --> 00:06:56,040 Speaker 1: gave me a big deal because she wanted to help me. 120 00:06:56,160 --> 00:07:01,120 Speaker 1: And she really helped me give myself the permission to 121 00:07:01,279 --> 00:07:04,679 Speaker 1: just say to myself, after I had gotten the memo 122 00:07:04,880 --> 00:07:07,400 Speaker 1: in my body and my relationships and my mental health 123 00:07:07,440 --> 00:07:10,720 Speaker 1: like this, I couldn't do this anymore. For me to 124 00:07:10,720 --> 00:07:13,560 Speaker 1: say out loud, I'm not going to do this anymore. 125 00:07:14,040 --> 00:07:16,720 Speaker 1: I'm allowed to walk away. I'm allowed to change my life. 126 00:07:16,720 --> 00:07:18,920 Speaker 1: That's actually an option. I don't have to be tied 127 00:07:18,960 --> 00:07:21,880 Speaker 1: to this identity forever. And I think, you know, as 128 00:07:21,880 --> 00:07:25,040 Speaker 1: an entrepreneur, were so tied to our businesses, like our 129 00:07:25,080 --> 00:07:29,800 Speaker 1: businesses our lives, So me having to conceptualize walking away 130 00:07:29,800 --> 00:07:32,720 Speaker 1: from something I built felt like cutting off my own 131 00:07:32,880 --> 00:07:34,880 Speaker 1: right arm. You know. It was like how do I 132 00:07:34,920 --> 00:07:38,040 Speaker 1: even do that? And so I needed support. I needed 133 00:07:38,040 --> 00:07:40,200 Speaker 1: a coach to walk me through that and hold my hands. 134 00:07:41,160 --> 00:07:44,520 Speaker 1: But you know, it was listening to my higher self. 135 00:07:44,760 --> 00:07:47,520 Speaker 1: It was having a relationship, building relationship with spirit. I'm 136 00:07:47,640 --> 00:07:51,080 Speaker 1: very spiritual person. It was having a partner, like a 137 00:07:51,640 --> 00:07:56,080 Speaker 1: great coach, believing in me. And I really think like 138 00:07:56,120 --> 00:07:59,600 Speaker 1: the unlock to like personal growth, this is just my 139 00:07:59,640 --> 00:08:04,200 Speaker 1: own personal opinion, is learning how to take radical responsibility 140 00:08:04,240 --> 00:08:07,480 Speaker 1: for your own side of it, like really realize that 141 00:08:07,520 --> 00:08:10,440 Speaker 1: you are a co creator in all of the beauty, 142 00:08:10,520 --> 00:08:13,720 Speaker 1: if your life as much as the mess, and no 143 00:08:13,720 --> 00:08:18,840 Speaker 1: one is to blame. That was really game changing for me. 144 00:08:19,120 --> 00:08:21,280 Speaker 1: And so when I was able to click in that, 145 00:08:21,400 --> 00:08:24,040 Speaker 1: I started to really do the work and start to 146 00:08:24,040 --> 00:08:28,440 Speaker 1: forgive myself, to forgive others, to have empathy and compassion 147 00:08:28,520 --> 00:08:31,640 Speaker 1: for myself in ways that I never had known before. 148 00:08:31,800 --> 00:08:35,440 Speaker 1: And I've been on that journey like ever since you 149 00:08:35,480 --> 00:08:38,960 Speaker 1: know that that rock bottom moment really took me into 150 00:08:38,960 --> 00:08:42,640 Speaker 1: one of the greatest metamorphosis of my life today. Yeah, 151 00:08:42,920 --> 00:08:45,200 Speaker 1: we had mentioned earlier before we got on the podcast 152 00:08:45,240 --> 00:08:47,640 Speaker 1: that this month's word is a metamorphosis, and you were like, 153 00:08:48,000 --> 00:08:49,600 Speaker 1: I said, can you speak to that in anyway? And 154 00:08:49,600 --> 00:08:52,880 Speaker 1: you were like, that's literally everything in my life is 155 00:08:52,920 --> 00:08:56,920 Speaker 1: that word. So I love that you're telling us the 156 00:08:56,920 --> 00:08:59,640 Speaker 1: story we can see now that you have this successful business. 157 00:08:59,720 --> 00:09:02,760 Speaker 1: And I always like to kind of give people insight 158 00:09:02,840 --> 00:09:06,040 Speaker 1: into them maybe the like middle piece of that though, 159 00:09:06,080 --> 00:09:09,640 Speaker 1: because I think the parts where that could maybe keep 160 00:09:09,720 --> 00:09:12,080 Speaker 1: us stuck or it's like when you get stuck in 161 00:09:12,080 --> 00:09:14,760 Speaker 1: the fear of like getting to that next step, and like, 162 00:09:14,800 --> 00:09:16,880 Speaker 1: now you have this successful business, but it's not like 163 00:09:16,880 --> 00:09:19,040 Speaker 1: you just like woke up and snapped your fingers and 164 00:09:19,080 --> 00:09:21,040 Speaker 1: you were like, Okay, I'm gonna leave the magazine and 165 00:09:21,080 --> 00:09:23,160 Speaker 1: then poof, I'm gonna start this business and write this 166 00:09:23,200 --> 00:09:26,239 Speaker 1: book and all that stuff. So what did it actually 167 00:09:26,280 --> 00:09:31,080 Speaker 1: look like like when you were actually going through the metamorphosis, Like, 168 00:09:31,120 --> 00:09:35,600 Speaker 1: what did that look like? Oh my gosh, like a 169 00:09:35,600 --> 00:09:38,679 Speaker 1: whole bunch of many more metamorphosis and like y and 170 00:09:38,840 --> 00:09:41,720 Speaker 1: in two years you know, like I got the courage 171 00:09:41,760 --> 00:09:46,600 Speaker 1: to leave this company, and then I started pitching myself 172 00:09:46,640 --> 00:09:50,400 Speaker 1: to you know, clients started coming to me actually okay, 173 00:09:50,679 --> 00:09:52,360 Speaker 1: and one of those clients like, and I was like, 174 00:09:53,040 --> 00:09:56,080 Speaker 1: I mean I'm an open book. Like I had a 175 00:09:56,120 --> 00:09:58,600 Speaker 1: baby little salon that like had fifteen hundred dollars a 176 00:09:58,640 --> 00:10:00,840 Speaker 1: month to pay me consulting to help her with her 177 00:10:00,880 --> 00:10:03,600 Speaker 1: social and Yelp reviews. I was like, I could figure 178 00:10:03,640 --> 00:10:05,240 Speaker 1: out Yelp, Like I knew nothing about you know, I'm 179 00:10:05,240 --> 00:10:08,360 Speaker 1: just to everybody, I get you make it, yeah this girl, 180 00:10:08,440 --> 00:10:11,000 Speaker 1: and like just being a yes, yes girl to like, 181 00:10:11,480 --> 00:10:14,680 Speaker 1: you know, being opportunistic. And then I had a twelve 182 00:10:14,679 --> 00:10:16,800 Speaker 1: thousand dollars a month retainer from a corporate client that 183 00:10:16,880 --> 00:10:18,839 Speaker 1: like wanted me to fly to Dallas once the week 184 00:10:18,880 --> 00:10:22,679 Speaker 1: and helped them with launch this internal product. And so 185 00:10:22,720 --> 00:10:24,400 Speaker 1: I was kind of like running all over the place 186 00:10:24,480 --> 00:10:27,800 Speaker 1: just sort of being whatever opportunity I could get. That 187 00:10:28,320 --> 00:10:30,959 Speaker 1: corporate company ended up offering me a full time job. 188 00:10:31,520 --> 00:10:33,040 Speaker 1: So I went and I took that job for two 189 00:10:33,120 --> 00:10:35,480 Speaker 1: years because I was, you know, just coming out of 190 00:10:36,080 --> 00:10:39,400 Speaker 1: a lot of scarcity and financial debt. Yeah, my husband 191 00:10:39,440 --> 00:10:41,640 Speaker 1: was going through a job change and we were just 192 00:10:41,679 --> 00:10:45,080 Speaker 1: like take this job. We need this job. So I 193 00:10:45,160 --> 00:10:47,000 Speaker 1: say that that was like the Lion, the Witch and 194 00:10:47,040 --> 00:10:49,000 Speaker 1: the Wardrobe. Like I went in for two years and 195 00:10:49,040 --> 00:10:51,679 Speaker 1: it was like really fucked up, and I came out 196 00:10:51,679 --> 00:10:53,439 Speaker 1: it was like what was that? But I learned a lot. 197 00:10:53,480 --> 00:10:58,560 Speaker 1: It was a really wacky, patriarchal corporate company. But cut 198 00:10:58,600 --> 00:11:00,679 Speaker 1: my teeth and then I kind of started my business 199 00:11:00,720 --> 00:11:03,360 Speaker 1: up again because I was like, I can't, you know, 200 00:11:04,160 --> 00:11:05,600 Speaker 1: be in this world. I need to I need to 201 00:11:05,600 --> 00:11:07,439 Speaker 1: work for myself. I'm an entrepreneur at my course, so 202 00:11:07,480 --> 00:11:11,400 Speaker 1: I started simply be officially and that was like in 203 00:11:11,440 --> 00:11:14,800 Speaker 1: the early days, I just I was again taking whatever 204 00:11:14,840 --> 00:11:18,920 Speaker 1: business I could, Like I hired my first employee at 205 00:11:18,960 --> 00:11:21,199 Speaker 1: like two thousand dollars a month, paid her on Chase 206 00:11:21,320 --> 00:11:23,880 Speaker 1: Quick Quick pay Stipeen. We like worked out of coffee 207 00:11:23,880 --> 00:11:27,680 Speaker 1: shops like you know, grinded. Kind of made it up 208 00:11:27,720 --> 00:11:31,440 Speaker 1: as I went, you know, was putting myself out there 209 00:11:31,440 --> 00:11:33,760 Speaker 1: and walking my own walk with my own personal brand 210 00:11:33,840 --> 00:11:36,480 Speaker 1: and really seeing the return of what was coming my 211 00:11:36,559 --> 00:11:40,880 Speaker 1: way by being really strategic and public with my personal platform. 212 00:11:41,720 --> 00:11:44,679 Speaker 1: And it started to catch on. And even though you know, 213 00:11:45,280 --> 00:11:47,199 Speaker 1: we went from coffee shops to a little coworking to 214 00:11:47,320 --> 00:11:52,000 Speaker 1: now like our own private office, and it's it's iterated itself. 215 00:11:52,320 --> 00:11:54,640 Speaker 1: But I think the most important thing I would want 216 00:11:54,640 --> 00:11:56,880 Speaker 1: to share to your audience and to you is, like 217 00:11:57,480 --> 00:12:01,680 Speaker 1: I've iterated myself, like I think your business is a 218 00:12:01,720 --> 00:12:05,760 Speaker 1: direct correlation to like how your business grows is only 219 00:12:05,800 --> 00:12:07,520 Speaker 1: going to grow to the extent of what you grow 220 00:12:08,080 --> 00:12:14,400 Speaker 1: as a person and being a business, Like my business 221 00:12:14,400 --> 00:12:19,440 Speaker 1: tripled in two thousand seventeen to eighteen. I did like 222 00:12:19,480 --> 00:12:21,880 Speaker 1: three hundred thousand dollars in sales my first year, and 223 00:12:21,920 --> 00:12:24,719 Speaker 1: then we did a million in the second and it 224 00:12:24,880 --> 00:12:29,000 Speaker 1: just like, yeah, clicked it. Something clicked, like I hit it. 225 00:12:29,160 --> 00:12:31,960 Speaker 1: And then it just has been like rocket ride ever since. 226 00:12:32,600 --> 00:12:37,640 Speaker 1: And while I'm deeply grateful for just what's magnetized, and 227 00:12:37,720 --> 00:12:40,200 Speaker 1: that's why I wrote my book because I really wanted 228 00:12:40,240 --> 00:12:42,680 Speaker 1: to share it, like there is a code I feel 229 00:12:42,720 --> 00:12:46,280 Speaker 1: like I've cracked, and like how to truly package authenticity 230 00:12:46,360 --> 00:12:49,280 Speaker 1: in a way that's authentic that everybody should know how 231 00:12:49,320 --> 00:12:53,959 Speaker 1: to do. But it costs me so much of like 232 00:12:54,240 --> 00:12:57,920 Speaker 1: shedding old layers and stepping into new versions of myself 233 00:12:57,920 --> 00:13:01,200 Speaker 1: and learning how to become a leader of other people 234 00:13:01,280 --> 00:13:03,840 Speaker 1: and the CEO of a company that now has twenty 235 00:13:03,880 --> 00:13:08,479 Speaker 1: employees and a you know, executive board and ten freelancers 236 00:13:08,600 --> 00:13:11,600 Speaker 1: full time, like thirty people in my agency every given day. 237 00:13:11,920 --> 00:13:15,080 Speaker 1: And how I've I've had to really step into my 238 00:13:15,200 --> 00:13:18,160 Speaker 1: blind spots, like learn how to become fluent in things 239 00:13:18,160 --> 00:13:22,720 Speaker 1: that I was never like remotely native in, and it's 240 00:13:22,800 --> 00:13:26,400 Speaker 1: really pushed me outside of my comfort zone to grow 241 00:13:26,400 --> 00:13:28,880 Speaker 1: and step into that next version of myself and then 242 00:13:28,920 --> 00:13:32,000 Speaker 1: that next version of myself. And it's been amazing, but 243 00:13:32,040 --> 00:13:36,439 Speaker 1: it's also been very painful, and I've reached burnout a lot, 244 00:13:36,520 --> 00:13:39,240 Speaker 1: like these last six years. It's cost me so much 245 00:13:40,400 --> 00:13:43,360 Speaker 1: of my own personal energy. And so when you said metamorphosis, 246 00:13:43,360 --> 00:13:45,199 Speaker 1: I'm like, I just had a metamorphosis three months ago, 247 00:13:45,280 --> 00:13:47,640 Speaker 1: and one right for that, and a year before that, 248 00:13:47,720 --> 00:13:50,800 Speaker 1: so that that moment when I saw this tattoo was like, yes, 249 00:13:51,000 --> 00:13:55,280 Speaker 1: one of the catalysts. But you know, I just I 250 00:13:55,320 --> 00:13:58,240 Speaker 1: guess my point is when you when you have rapid success, 251 00:13:58,280 --> 00:14:00,440 Speaker 1: it's really easy to your point to see just that 252 00:14:00,720 --> 00:14:03,560 Speaker 1: from the outside. Yeah, what's happening on the inside is 253 00:14:03,559 --> 00:14:11,559 Speaker 1: always much more complex. Well, and I think it's so important, 254 00:14:11,679 --> 00:14:15,960 Speaker 1: like the story of being an entrepreneur, and also like 255 00:14:16,400 --> 00:14:18,960 Speaker 1: what you just described where it's like you don't show 256 00:14:19,040 --> 00:14:21,720 Speaker 1: up every day and know how to do everything because 257 00:14:21,720 --> 00:14:25,560 Speaker 1: you own business, Like that is the biggest misconception. And 258 00:14:25,600 --> 00:14:28,920 Speaker 1: I think I remember when I really started to kind 259 00:14:28,960 --> 00:14:31,480 Speaker 1: of like work for myself, really feeling that because I 260 00:14:31,520 --> 00:14:33,960 Speaker 1: felt like such a fraud. I'm like, oh my god, 261 00:14:34,040 --> 00:14:35,160 Speaker 1: I don't know how to do this. But it's like 262 00:14:35,640 --> 00:14:39,120 Speaker 1: if it really is this constant metamorphosis, like you said, 263 00:14:39,240 --> 00:14:43,400 Speaker 1: and of just like learning and staying open to the 264 00:14:43,400 --> 00:14:45,760 Speaker 1: fact that you have stuff to learn and like that's okay, 265 00:14:45,880 --> 00:14:47,920 Speaker 1: or asking for help where you need it, and all 266 00:14:47,960 --> 00:14:50,840 Speaker 1: of these different facets of that. Like that's what it 267 00:14:50,840 --> 00:14:52,640 Speaker 1: looks like to own a business. It doesn't look like 268 00:14:52,680 --> 00:14:54,520 Speaker 1: you walk in and you just have it figured out 269 00:14:54,560 --> 00:14:57,360 Speaker 1: every day. But the more we can stay fluid and 270 00:14:57,600 --> 00:15:01,640 Speaker 1: like ever evolving and changing, probably the more successful we 271 00:15:01,720 --> 00:15:05,320 Speaker 1: could be. Yes girl, I mean it's really all about 272 00:15:05,840 --> 00:15:09,080 Speaker 1: I think it's about humility. It's about knowing that your 273 00:15:09,120 --> 00:15:11,920 Speaker 1: fear and your imposter syndrome is gonna meet you at 274 00:15:11,960 --> 00:15:15,880 Speaker 1: some time each and every day. Yeah, everybody is making 275 00:15:15,920 --> 00:15:19,320 Speaker 1: it up as they go along. Every Yes, everyone. Nobody 276 00:15:19,360 --> 00:15:22,280 Speaker 1: is an expert in anything, no matter what you call 277 00:15:22,320 --> 00:15:25,160 Speaker 1: yourself or what maybe some other platform I call you, Like, 278 00:15:25,240 --> 00:15:28,000 Speaker 1: we all have way more to learn and grow into 279 00:15:28,080 --> 00:15:30,360 Speaker 1: every day. And when for really growing it's gonna be 280 00:15:30,560 --> 00:15:33,680 Speaker 1: it's gonna be uncomfortable. Yeah, you know, that's what you 281 00:15:33,720 --> 00:15:39,360 Speaker 1: sign up for when you're an entrepreneur. And my my, 282 00:15:40,760 --> 00:15:44,080 Speaker 1: I guess the biggest sort of acceptance is like just 283 00:15:44,160 --> 00:15:49,120 Speaker 1: constantly shedding layers, like and I you know, I look 284 00:15:49,160 --> 00:15:51,720 Speaker 1: back at myself a year ago and I thought I 285 00:15:51,760 --> 00:15:54,240 Speaker 1: was like fully embodied, and then I'm like, look at photos. 286 00:15:54,240 --> 00:15:56,000 Speaker 1: I mean, like, no, girl, you had so much to shed. 287 00:15:56,080 --> 00:15:58,760 Speaker 1: And now I'm a different version of that. And then 288 00:15:59,120 --> 00:16:02,000 Speaker 1: you know the years before, and it just continues. If 289 00:16:02,000 --> 00:16:05,960 Speaker 1: you're really doing your own work, we're not supposed to 290 00:16:06,000 --> 00:16:09,040 Speaker 1: stay stagnant. And the only way you grow, I believe, 291 00:16:09,120 --> 00:16:11,800 Speaker 1: is if you are a little afraid every day. Yeah, 292 00:16:11,880 --> 00:16:15,160 Speaker 1: oh I love that. Well, it does seem like everyone, 293 00:16:15,600 --> 00:16:18,760 Speaker 1: I mean, with social media and you know, just the 294 00:16:18,880 --> 00:16:21,200 Speaker 1: rise of all of that, it seems like everyone somewhat 295 00:16:21,240 --> 00:16:23,760 Speaker 1: has a personal brand. I'm doing air quotes as I 296 00:16:23,800 --> 00:16:25,640 Speaker 1: say that now, and a lot of people have been 297 00:16:25,680 --> 00:16:28,480 Speaker 1: able to build businesses that I'm not sure could have 298 00:16:28,560 --> 00:16:32,000 Speaker 1: existed without the world that we live in now. So 299 00:16:32,120 --> 00:16:34,280 Speaker 1: what do you like? What would you say? I know, 300 00:16:34,520 --> 00:16:38,320 Speaker 1: authenticity is the word you keep using, But how do 301 00:16:38,400 --> 00:16:41,720 Speaker 1: we tap into our own authenticity, especially in a market 302 00:16:41,760 --> 00:16:46,480 Speaker 1: that feels so oversaturated and just like everyone's doing everything 303 00:16:46,520 --> 00:16:50,080 Speaker 1: all the time. Yeah, And it's so funny because I 304 00:16:50,320 --> 00:16:53,280 Speaker 1: realize the word personal brand has a just stigma about 305 00:16:53,520 --> 00:17:00,400 Speaker 1: image and perception and like flash and you know style. Yeah, 306 00:17:00,440 --> 00:17:03,840 Speaker 1: And I honestly, I mean wrote the whole book about this. 307 00:17:03,960 --> 00:17:09,760 Speaker 1: I mean, it's the more you're willing to embrace all 308 00:17:09,760 --> 00:17:13,160 Speaker 1: of who you are, the dark, the light, the shadow, 309 00:17:13,240 --> 00:17:15,840 Speaker 1: the ship, the shine, like all of you need, like 310 00:17:15,920 --> 00:17:19,280 Speaker 1: needs to be considered. The more real you are, the 311 00:17:19,320 --> 00:17:22,320 Speaker 1: more magnetic you're going to become. I think we get 312 00:17:22,359 --> 00:17:27,080 Speaker 1: a lot of um like comparisonitis in our space where 313 00:17:27,080 --> 00:17:29,520 Speaker 1: we're like paying so much attention to what everyone else 314 00:17:29,600 --> 00:17:32,560 Speaker 1: is doing, trying to keep up and if we really 315 00:17:32,600 --> 00:17:35,800 Speaker 1: just do I say that I have a very antithetical 316 00:17:35,800 --> 00:17:39,920 Speaker 1: approach to personal branding. It's about an the inside job. 317 00:17:40,840 --> 00:17:44,040 Speaker 1: That's that's the journey you have to take first in 318 00:17:44,119 --> 00:17:47,679 Speaker 1: order to then affect a magnetic personal brand externally, and 319 00:17:47,800 --> 00:17:49,720 Speaker 1: most people just want to get to the external platform. 320 00:17:49,760 --> 00:17:51,520 Speaker 1: They just want to build a beautiful website and have 321 00:17:51,600 --> 00:17:54,240 Speaker 1: the sexy Instagram following and the great mailing list and 322 00:17:54,280 --> 00:17:58,200 Speaker 1: all that Dada da da million podcast reviews and like, okay, 323 00:17:58,560 --> 00:18:03,200 Speaker 1: all that can happen if we know who we are. 324 00:18:03,240 --> 00:18:04,960 Speaker 1: Because when we know who we are and we are 325 00:18:05,040 --> 00:18:09,199 Speaker 1: unapologetic and embodying who we are, we become magnetic to 326 00:18:09,359 --> 00:18:13,040 Speaker 1: our rights people. That's all you need. You don't need 327 00:18:13,119 --> 00:18:16,560 Speaker 1: to attract millions of millions like thousands, you could. You 328 00:18:16,560 --> 00:18:19,800 Speaker 1: could attract a couple hundred people, frankly, and that could 329 00:18:19,800 --> 00:18:22,560 Speaker 1: be a very sustainable, lucrative business for you and most 330 00:18:22,600 --> 00:18:24,760 Speaker 1: of all impactful, Like that's a couple hundred people that 331 00:18:24,840 --> 00:18:27,960 Speaker 1: you maybe are changing their lives. We get so caught 332 00:18:28,040 --> 00:18:31,040 Speaker 1: up in the wrong things, and I think that if 333 00:18:31,080 --> 00:18:35,439 Speaker 1: we really do that inner journey to know ourselves, to 334 00:18:35,480 --> 00:18:38,439 Speaker 1: own ourselves, to love ourselves, like this is the to me, 335 00:18:38,560 --> 00:18:40,240 Speaker 1: this is the core of my work. It simply be. 336 00:18:40,359 --> 00:18:44,199 Speaker 1: It's not about the image, although we get there and 337 00:18:44,280 --> 00:18:48,080 Speaker 1: that's taken into consideration, but we implore our clients to 338 00:18:48,240 --> 00:18:50,639 Speaker 1: really and we help them go on that deep journey 339 00:18:50,680 --> 00:18:55,320 Speaker 1: within to really pull out there. They're deeper why their essence, 340 00:18:55,440 --> 00:18:58,520 Speaker 1: like what makes them magnetic, and what makes you magnetic 341 00:18:58,600 --> 00:19:02,800 Speaker 1: is what makes you deeply human and real. And many 342 00:19:02,840 --> 00:19:06,240 Speaker 1: people are unafraid or excuse me, are afraid to be 343 00:19:06,359 --> 00:19:09,800 Speaker 1: that real and to show up that honestly. And it 344 00:19:09,840 --> 00:19:12,440 Speaker 1: doesn't mean you have to be cathartic and like tell 345 00:19:12,520 --> 00:19:14,639 Speaker 1: your whole life story. That's not at all what we 346 00:19:14,720 --> 00:19:17,200 Speaker 1: do and what I'm saying. It's actually about being very 347 00:19:17,240 --> 00:19:20,520 Speaker 1: discretional and intentional and strategic about what you're sharing. But 348 00:19:20,560 --> 00:19:24,959 Speaker 1: it still has to be real. And we really, like 349 00:19:25,000 --> 00:19:26,760 Speaker 1: I said, I feel like we've cracked the code on 350 00:19:27,240 --> 00:19:31,200 Speaker 1: blending that branding is an exercise and clarity, because that's 351 00:19:31,200 --> 00:19:34,960 Speaker 1: really what a brand needs to be, with that authenticity 352 00:19:34,960 --> 00:19:37,080 Speaker 1: and that depth that only a human being can bring 353 00:19:37,480 --> 00:19:41,159 Speaker 1: to a brand. And when you get that right, you 354 00:19:41,280 --> 00:19:44,080 Speaker 1: do you become magnetic. And I've seen it happen hundreds 355 00:19:44,119 --> 00:19:46,840 Speaker 1: of times with my clients and thousands of times with 356 00:19:46,880 --> 00:19:51,400 Speaker 1: people I've worked with in workshops and retreats, and and 357 00:19:51,560 --> 00:19:53,840 Speaker 1: that's just for you, Like you just got to stay 358 00:19:53,840 --> 00:19:57,520 Speaker 1: in your own lane and show up every day, and 359 00:19:57,560 --> 00:20:00,880 Speaker 1: sir because it's really about now what you can get, 360 00:20:00,920 --> 00:20:04,240 Speaker 1: but about what you can give. And when we architect 361 00:20:04,240 --> 00:20:06,359 Speaker 1: a brand from that place, it's not going to matter 362 00:20:06,400 --> 00:20:08,879 Speaker 1: what anyone else is doing or how saturated it feels, 363 00:20:09,320 --> 00:20:12,840 Speaker 1: because you're going to be magnetizing your people. Those are 364 00:20:12,880 --> 00:20:15,360 Speaker 1: your people and that's all you need. I was gonna 365 00:20:15,400 --> 00:20:17,480 Speaker 1: bring up the word vanity because you know, when I 366 00:20:17,520 --> 00:20:19,480 Speaker 1: was reading your bio, you talk a lot about like 367 00:20:19,640 --> 00:20:23,440 Speaker 1: really disconnecting from personal branding as an act of vanity. 368 00:20:23,720 --> 00:20:26,680 Speaker 1: It's not. And the word you keep using that really 369 00:20:26,720 --> 00:20:29,679 Speaker 1: is sticking out to me is the magnetic And I 370 00:20:29,760 --> 00:20:32,080 Speaker 1: do find that, Like you know, I work in the 371 00:20:32,119 --> 00:20:34,239 Speaker 1: country music industry, and it's like the artists that you 372 00:20:34,280 --> 00:20:38,480 Speaker 1: see really like take off are just the ones that 373 00:20:38,640 --> 00:20:41,880 Speaker 1: people can read as being authentic, and it's just like 374 00:20:42,560 --> 00:20:46,840 Speaker 1: they're singing about their real life, what their real story is, 375 00:20:46,920 --> 00:20:49,119 Speaker 1: and people are drawn to that. They don't really have 376 00:20:49,200 --> 00:20:52,800 Speaker 1: to do anything other than just show up. And I mean, 377 00:20:52,800 --> 00:20:55,200 Speaker 1: obviously there's talent and skills, and we all have those 378 00:20:55,240 --> 00:20:58,960 Speaker 1: things too, but I do really believe what you're saying. 379 00:20:59,000 --> 00:21:01,960 Speaker 1: It's like we can't compare ourselves and build the model 380 00:21:02,000 --> 00:21:04,919 Speaker 1: based on what works for someone else, because that isn't 381 00:21:05,000 --> 00:21:08,080 Speaker 1: what's going to work for us. Is there is there 382 00:21:08,119 --> 00:21:11,919 Speaker 1: something you tell your clients about, like how do we 383 00:21:12,040 --> 00:21:14,600 Speaker 1: stay out of the comparison game and really lean into 384 00:21:14,600 --> 00:21:19,600 Speaker 1: what's true for us? Yes, I mean I write about 385 00:21:19,600 --> 00:21:23,640 Speaker 1: this in my book, and it's really the reason why 386 00:21:23,720 --> 00:21:29,400 Speaker 1: I think I'm here, you know, it's it's bigger, frankly, 387 00:21:29,840 --> 00:21:35,000 Speaker 1: personal branding. Personal branding is the modality in which I 388 00:21:35,200 --> 00:21:40,760 Speaker 1: teach this now. But and again, I'm a spiritual person, 389 00:21:40,840 --> 00:21:44,680 Speaker 1: but I really believe that we're needed. Like it's not 390 00:21:44,840 --> 00:21:48,919 Speaker 1: a choice to be full of yourself this life and 391 00:21:49,000 --> 00:21:51,840 Speaker 1: to use your gifts, like you don't get to choose. 392 00:21:51,960 --> 00:21:54,919 Speaker 1: Maybe maybe I will, maybe not, Like, no, it's actually 393 00:21:54,920 --> 00:21:58,800 Speaker 1: your responsibility. You've got to light inside you that needs 394 00:21:58,840 --> 00:22:01,119 Speaker 1: to be shined, and that is not for your own gain, 395 00:22:01,720 --> 00:22:04,120 Speaker 1: but for everyone else around you that you can touch 396 00:22:04,160 --> 00:22:07,480 Speaker 1: and serve. And so it actually becomes like so much 397 00:22:07,800 --> 00:22:09,879 Speaker 1: bigger than your ego, Like your ego has nothing to 398 00:22:09,920 --> 00:22:12,480 Speaker 1: do with it. Actually, it's about your purpose and your 399 00:22:12,480 --> 00:22:15,800 Speaker 1: mission and you're the necessity of why you've incarnated here 400 00:22:15,800 --> 00:22:18,160 Speaker 1: at this time. Like you can't play small, You're you're 401 00:22:18,200 --> 00:22:20,600 Speaker 1: actually doing the world of disservice if you do that, 402 00:22:21,800 --> 00:22:24,280 Speaker 1: and if this doesn't mean we have to have these 403 00:22:24,320 --> 00:22:27,240 Speaker 1: big worldly goals to become the next oprah Winfree or 404 00:22:27,280 --> 00:22:30,840 Speaker 1: you know Tony Robbins, Like, I have so many clients 405 00:22:30,880 --> 00:22:33,520 Speaker 1: that are like tech CEOs or real estate you know, 406 00:22:34,280 --> 00:22:38,199 Speaker 1: agents or whatever, and they loved what they do and 407 00:22:38,240 --> 00:22:40,240 Speaker 1: they believe in their work and they know that they 408 00:22:40,240 --> 00:22:44,120 Speaker 1: can help their industries or their clients. And really when 409 00:22:44,240 --> 00:22:48,720 Speaker 1: that switches on, which is a huge part of the process, 410 00:22:48,720 --> 00:22:52,520 Speaker 1: that simply be really giving people that aha moment of Wow, 411 00:22:52,600 --> 00:22:58,080 Speaker 1: you are so effing important, like your world, your industry, 412 00:22:58,119 --> 00:23:03,320 Speaker 1: your community, your clients would be less served and not 413 00:23:03,520 --> 00:23:05,800 Speaker 1: as better off if you weren't in their lives and 414 00:23:05,880 --> 00:23:07,919 Speaker 1: you weren't playing big in the game that you're in. 415 00:23:08,760 --> 00:23:13,560 Speaker 1: And so that's the bigger opportunity that I like people 416 00:23:13,600 --> 00:23:15,639 Speaker 1: to sort of zoom out of their impastor syndrome and 417 00:23:15,680 --> 00:23:17,200 Speaker 1: their fear and their ego which is just there to 418 00:23:17,280 --> 00:23:21,359 Speaker 1: keep them safe. Yeah, and you know, and being playing safe, 419 00:23:21,640 --> 00:23:24,880 Speaker 1: as we know, serves no one. And when we click 420 00:23:24,960 --> 00:23:27,800 Speaker 1: into the fact that it's our responsibility to show up 421 00:23:27,840 --> 00:23:30,920 Speaker 1: fully and be who we are, I think the mindset 422 00:23:30,920 --> 00:23:36,480 Speaker 1: shift that mindset shift, the game changes. I like that 423 00:23:36,560 --> 00:23:40,080 Speaker 1: you keep bringing it back to us. Living in our 424 00:23:40,119 --> 00:23:44,879 Speaker 1: authenticity is really about serving others and that can be 425 00:23:44,920 --> 00:23:48,320 Speaker 1: an any field, right, any field. So can you speak 426 00:23:48,359 --> 00:23:50,639 Speaker 1: a little more to that and tell listeners maybe what 427 00:23:50,680 --> 00:23:54,000 Speaker 1: you mean by that? Yeah, I mean people think that 428 00:23:54,680 --> 00:23:57,440 Speaker 1: in order to have a platform that's worthy of being 429 00:23:57,480 --> 00:24:00,320 Speaker 1: seen and known, you have to be someone famous or 430 00:24:01,040 --> 00:24:04,960 Speaker 1: the leader of a company. But I think that knowing 431 00:24:04,960 --> 00:24:08,159 Speaker 1: your brand equals knowing your value, and it is a 432 00:24:08,240 --> 00:24:12,040 Speaker 1: superpower when you're able to confidently articulate that value and 433 00:24:12,160 --> 00:24:15,280 Speaker 1: amplify it into the market that you call your own. 434 00:24:15,840 --> 00:24:17,760 Speaker 1: I was just having this conversation the other day with 435 00:24:17,800 --> 00:24:21,160 Speaker 1: like why Uber drivers need to have a personal brand? Okay, 436 00:24:21,160 --> 00:24:24,480 Speaker 1: everyone in their mom should be thinking about how do 437 00:24:24,520 --> 00:24:27,280 Speaker 1: I tell my story of my value. You know, we 438 00:24:27,400 --> 00:24:30,040 Speaker 1: all want to grow, we all want opportunity, we all 439 00:24:30,080 --> 00:24:32,520 Speaker 1: want success, we all want joy, we all want fulfillment, 440 00:24:33,640 --> 00:24:36,760 Speaker 1: and we will walk through the world embodying our unique 441 00:24:36,840 --> 00:24:41,480 Speaker 1: power like doors open things, magnetize, like everyone deserves that. 442 00:24:41,520 --> 00:24:43,840 Speaker 1: You don't need to be the CEO or a famous 443 00:24:43,840 --> 00:24:46,600 Speaker 1: country music star to do that. You could be a 444 00:24:46,680 --> 00:24:50,280 Speaker 1: junior level employee answering a new, you know, corporate job, 445 00:24:50,400 --> 00:24:54,720 Speaker 1: and that person wants to grow, right that person, you know, 446 00:24:54,760 --> 00:24:57,200 Speaker 1: that Uber driver doesn't want to be an Uber driver forever. 447 00:24:57,320 --> 00:24:59,480 Speaker 1: Maybe they do, and they want them They want to 448 00:24:59,480 --> 00:25:02,600 Speaker 1: have the best client review in the app, and they 449 00:25:02,680 --> 00:25:05,080 Speaker 1: want to everyone the best experience when they get in 450 00:25:05,080 --> 00:25:09,879 Speaker 1: their car. Like we should never diminish how we have 451 00:25:10,000 --> 00:25:14,120 Speaker 1: the ability to leave an impression, make an impact wherever 452 00:25:14,160 --> 00:25:17,640 Speaker 1: we go, Like we're all powerful. And so that's what 453 00:25:17,680 --> 00:25:19,480 Speaker 1: I mean when I say that, you know, I work 454 00:25:19,520 --> 00:25:21,919 Speaker 1: with a lot of I work with a lot of 455 00:25:21,920 --> 00:25:25,760 Speaker 1: individuals who are sort of leading their businesses and leading 456 00:25:25,760 --> 00:25:28,720 Speaker 1: their platforms and are the face. And then I also 457 00:25:28,760 --> 00:25:30,719 Speaker 1: teach a lot of corporate workshops and I go in 458 00:25:30,800 --> 00:25:33,359 Speaker 1: and like give a seminar to like a group of 459 00:25:33,359 --> 00:25:35,880 Speaker 1: young people, And that's usually my favorite thing I get 460 00:25:35,920 --> 00:25:39,879 Speaker 1: to do because they don't they don't think about themselves 461 00:25:39,920 --> 00:25:42,480 Speaker 1: as brands, you know, they think of themselves to do 462 00:25:42,520 --> 00:25:45,800 Speaker 1: a job. But imagine if you knew yourself as a 463 00:25:45,840 --> 00:25:50,960 Speaker 1: brand that had value wherever you went your life, your 464 00:25:50,960 --> 00:25:58,080 Speaker 1: path would change. I love this story about just embracing 465 00:25:58,080 --> 00:26:01,359 Speaker 1: your uniqueness, Like I've had that conversation a couple times 466 00:26:01,359 --> 00:26:04,639 Speaker 1: on this podcast in the last year, and I feel 467 00:26:04,720 --> 00:26:07,880 Speaker 1: like maybe things are starting to shift where people are 468 00:26:07,920 --> 00:26:10,680 Speaker 1: leaning into that a little bit more. But in some 469 00:26:10,720 --> 00:26:15,600 Speaker 1: ways our culture has been really it's just like developed 470 00:26:15,720 --> 00:26:20,840 Speaker 1: on this idea that like looking like what success looks like. 471 00:26:20,840 --> 00:26:22,919 Speaker 1: Like it's like, this is what success looks like, so 472 00:26:22,960 --> 00:26:24,800 Speaker 1: go get that, like if you want to be a 473 00:26:24,800 --> 00:26:27,239 Speaker 1: boss babe or a boss bitch or whatever, they say, like, 474 00:26:27,320 --> 00:26:30,160 Speaker 1: this is what this looks like. And I remember when 475 00:26:30,240 --> 00:26:33,479 Speaker 1: I had kind of my breakdown, Like I said, my 476 00:26:33,600 --> 00:26:35,800 Speaker 1: business looked like it was doing really well, and it 477 00:26:36,040 --> 00:26:38,399 Speaker 1: was like it was the most money I've ever been making. 478 00:26:38,520 --> 00:26:42,640 Speaker 1: It was there was a lot of success happening. But 479 00:26:43,560 --> 00:26:46,520 Speaker 1: the collapse came for me because I wasn't fully like 480 00:26:47,200 --> 00:26:51,800 Speaker 1: leaned into my skill set like I had other skill 481 00:26:51,800 --> 00:26:54,360 Speaker 1: sets that were working obviously if I was finding success, 482 00:26:54,480 --> 00:26:57,679 Speaker 1: but it was diminishing of my other skill sets that 483 00:26:57,720 --> 00:27:02,080 Speaker 1: are probably actually the most true to who I actually am. 484 00:27:02,119 --> 00:27:03,680 Speaker 1: And one of those things for me is like being 485 00:27:03,720 --> 00:27:05,919 Speaker 1: a feeler, for instance, And I used to feel like 486 00:27:05,920 --> 00:27:08,040 Speaker 1: a girl was crippled because of that or that was 487 00:27:08,080 --> 00:27:11,640 Speaker 1: a weakness, you know, because that's not really taught as 488 00:27:11,680 --> 00:27:13,679 Speaker 1: like a boss bitch or whatever, and so I was 489 00:27:13,760 --> 00:27:16,200 Speaker 1: neglecting that side of me. And then now I'm like, wait, 490 00:27:16,240 --> 00:27:18,720 Speaker 1: this is like my superpower. This is like the thing 491 00:27:18,720 --> 00:27:22,200 Speaker 1: I need to lean into the most, and I completely wasn't. 492 00:27:22,240 --> 00:27:25,520 Speaker 1: And so I'm trying to shift into building a business 493 00:27:25,560 --> 00:27:28,480 Speaker 1: in this whole another way. But my whole point to 494 00:27:28,560 --> 00:27:30,439 Speaker 1: saying all that is like I just think that we 495 00:27:30,560 --> 00:27:34,159 Speaker 1: kind of do this like one size fits all mentality 496 00:27:34,240 --> 00:27:37,359 Speaker 1: with success and like just like you're saying about the 497 00:27:37,440 --> 00:27:40,679 Speaker 1: uber driver, like will be the best uber driver? Like 498 00:27:40,720 --> 00:27:43,560 Speaker 1: my astrologer says, the janitor is just as important as 499 00:27:43,560 --> 00:27:47,040 Speaker 1: the CEO of the business in book. Yeah, it's like 500 00:27:47,400 --> 00:27:50,080 Speaker 1: that's a line in my boat. Really Yeah, well there 501 00:27:50,119 --> 00:27:54,080 Speaker 1: we go serendipitous. But yes, I mean like, because it's 502 00:27:54,119 --> 00:27:56,920 Speaker 1: about what you show up, Like the business can't run 503 00:27:57,080 --> 00:28:00,400 Speaker 1: without any of it. So what do you say about 504 00:28:00,440 --> 00:28:02,639 Speaker 1: that in your book? Talk a little more about that? Girl, 505 00:28:02,680 --> 00:28:06,880 Speaker 1: You should read my book. Yes, but it's like read 506 00:28:06,920 --> 00:28:09,440 Speaker 1: my book. It'll help you. You've already clearly made progress, 507 00:28:09,440 --> 00:28:11,800 Speaker 1: but yeah, the book help you kind of make it 508 00:28:11,840 --> 00:28:16,359 Speaker 1: more concrete. Okay, my book is a true methodology, so 509 00:28:16,440 --> 00:28:20,320 Speaker 1: it takes you from It's divided into three parts. The 510 00:28:20,359 --> 00:28:22,600 Speaker 1: first section is called Be Real, which is all about 511 00:28:22,680 --> 00:28:26,439 Speaker 1: mystifying and debunking this whole bs perception on personal branding 512 00:28:26,480 --> 00:28:29,480 Speaker 1: what it really is about. Second section, it's called Be 513 00:28:29,560 --> 00:28:32,359 Speaker 1: Your Brand, which walks you through step by step the 514 00:28:32,400 --> 00:28:35,080 Speaker 1: methodology of how to build a brand, how to architect 515 00:28:35,200 --> 00:28:38,920 Speaker 1: a really clear, authentic message that encapsulates all of who 516 00:28:39,000 --> 00:28:40,880 Speaker 1: you are and what you do. So I love what 517 00:28:40,920 --> 00:28:43,120 Speaker 1: you just said Kelly about like you were crushing it 518 00:28:43,160 --> 00:28:45,520 Speaker 1: in your business, but you felt like you being a 519 00:28:45,560 --> 00:28:48,720 Speaker 1: feeler was like over there and it's how many plays 520 00:28:48,720 --> 00:28:50,960 Speaker 1: and yet you realize, Wow, this is a superpower and 521 00:28:51,280 --> 00:28:53,240 Speaker 1: who I am in the world, regardless of what I do, 522 00:28:53,800 --> 00:28:56,840 Speaker 1: I brought it into what I did more holy and 523 00:28:56,960 --> 00:28:59,840 Speaker 1: fully Imagine how much more powerful I would really be, 524 00:29:00,040 --> 00:29:02,400 Speaker 1: how much more fulfilled I'd feel every day being my 525 00:29:02,440 --> 00:29:06,480 Speaker 1: true self at work right and so exactly. Yes, the 526 00:29:06,520 --> 00:29:08,720 Speaker 1: framework that I have at the beginning of the book 527 00:29:08,800 --> 00:29:11,720 Speaker 1: is called the personal brand Hologram. That really helps you 528 00:29:11,720 --> 00:29:15,680 Speaker 1: to architect that message that feels fully you, but also 529 00:29:16,120 --> 00:29:17,960 Speaker 1: like clear as to what you bring to the table 530 00:29:18,000 --> 00:29:19,760 Speaker 1: and why you get paid and what you know what 531 00:29:19,840 --> 00:29:22,760 Speaker 1: you offer the world professionally. Then it takes you through 532 00:29:22,800 --> 00:29:25,160 Speaker 1: a tool called the Supernova that allows you to create 533 00:29:25,240 --> 00:29:29,040 Speaker 1: content like how do we tell that story through micro titles, topics, 534 00:29:29,080 --> 00:29:31,600 Speaker 1: themes that really allows you to burst open. That's why 535 00:29:31,640 --> 00:29:34,320 Speaker 1: it's called the Supernova, all these new ideas as to 536 00:29:34,360 --> 00:29:37,160 Speaker 1: how to tell your story and communicate your brand. Then 537 00:29:37,160 --> 00:29:39,760 Speaker 1: there's a tool called the Pinnacle Content Framework that teaches 538 00:29:39,760 --> 00:29:42,280 Speaker 1: you how to build a true strategy, like a marketing 539 00:29:42,320 --> 00:29:46,520 Speaker 1: strategy powered by your personal brand across the different touchpoints 540 00:29:46,520 --> 00:29:50,400 Speaker 1: of your business and your online footprint. And then the 541 00:29:50,480 --> 00:29:53,080 Speaker 1: O'Ryan star Roadmap, which is all about how we get 542 00:29:53,240 --> 00:29:56,160 Speaker 1: press and credibility through thought leadership. How do you get 543 00:29:56,200 --> 00:29:59,120 Speaker 1: on a podcast? How do you build a speaker reel? 544 00:29:59,200 --> 00:30:01,680 Speaker 1: Like how do you really create like that credibility in 545 00:30:01,680 --> 00:30:03,840 Speaker 1: the market If that's interesting to you, and I think 546 00:30:03,840 --> 00:30:06,320 Speaker 1: that everyone, no matter how big or small, we go 547 00:30:06,320 --> 00:30:10,000 Speaker 1: on that spectrum can serve us. And then social media 548 00:30:10,120 --> 00:30:14,480 Speaker 1: and really taking evergreen principles that should never never change, 549 00:30:14,480 --> 00:30:17,520 Speaker 1: no matter how much the world of social makes us spin. 550 00:30:18,080 --> 00:30:21,800 Speaker 1: And the final section is called be Free, which is 551 00:30:21,840 --> 00:30:25,880 Speaker 1: really about putting the book down, like go living your life, 552 00:30:26,000 --> 00:30:29,200 Speaker 1: like get outside your comfort zone, feel into the edges 553 00:30:29,240 --> 00:30:31,960 Speaker 1: of your life, be a real person. If you didn't 554 00:30:31,960 --> 00:30:36,080 Speaker 1: have a single platform online, you still have a brand. 555 00:30:36,480 --> 00:30:38,479 Speaker 1: How are you going to make people feel, you know, 556 00:30:38,560 --> 00:30:42,400 Speaker 1: free yourself from the shackles of worrying about what everyone 557 00:30:42,440 --> 00:30:45,400 Speaker 1: thinks and pleasing everybody. Just be yourself, live your life, 558 00:30:45,440 --> 00:30:48,640 Speaker 1: be inspired, make a mess so that you can have 559 00:30:48,680 --> 00:30:52,360 Speaker 1: something valuable to share with the world. So that's the 560 00:30:52,440 --> 00:30:55,960 Speaker 1: journey of the book. And I mean it's the core 561 00:30:56,040 --> 00:30:58,120 Speaker 1: everything you just said, the core of what I do. 562 00:30:58,360 --> 00:31:02,600 Speaker 1: You know, nobody is a two dimensional figuring of their 563 00:31:02,680 --> 00:31:04,520 Speaker 1: job title like I don't. And that's why I said 564 00:31:04,520 --> 00:31:08,120 Speaker 1: about the janitor or the CEO, Like, yeah, those those 565 00:31:08,120 --> 00:31:11,920 Speaker 1: two avatars both care about their kids. They both put 566 00:31:11,960 --> 00:31:14,720 Speaker 1: one foot into the you know, the pair pants are 567 00:31:14,720 --> 00:31:18,360 Speaker 1: putting on one at a time, like they have hope, streams, failures, concerns. 568 00:31:18,360 --> 00:31:22,520 Speaker 1: We're all just people. And the more we bring that 569 00:31:22,600 --> 00:31:30,120 Speaker 1: to the table, the more real, unauthentic, are unlighter our 570 00:31:30,160 --> 00:31:34,680 Speaker 1: lives are going to feel. And that's what I really, 571 00:31:34,840 --> 00:31:38,080 Speaker 1: you know, wanted to bring forward in my book. It's 572 00:31:38,160 --> 00:31:40,920 Speaker 1: less a personal branding book, although you'll learn how to 573 00:31:40,960 --> 00:31:42,800 Speaker 1: do that for sure. And it's more of a personal 574 00:31:42,800 --> 00:31:47,120 Speaker 1: empowerment book. I love that. Well, you also have a podcast, 575 00:31:47,280 --> 00:31:49,800 Speaker 1: to Simply Be podcast. Let's talk a little bit about that. 576 00:31:49,920 --> 00:31:52,480 Speaker 1: You say you sit down with the brightest thought leaders, 577 00:31:52,560 --> 00:31:56,000 Speaker 1: light workers, and culture shifters of our time. Everyone on 578 00:31:56,000 --> 00:31:59,040 Speaker 1: the podcast has one thing in common. They are unapologetic 579 00:31:59,200 --> 00:32:03,600 Speaker 1: author unapologetic authenticity. So what can people find on this 580 00:32:03,720 --> 00:32:07,440 Speaker 1: Simply b podcast. Well, it's funny that you pick us 581 00:32:07,520 --> 00:32:10,440 Speaker 1: a word every month? So do I I do? Yeah, 582 00:32:10,480 --> 00:32:14,880 Speaker 1: I love that. Yeah, I have different I call them intentions. Yeah, 583 00:32:14,960 --> 00:32:16,920 Speaker 1: so we just have like a different theme every month. 584 00:32:17,280 --> 00:32:19,720 Speaker 1: And I talked to you. There's a lot of interviews. 585 00:32:19,720 --> 00:32:22,960 Speaker 1: I do a lot of solos, so I've you know, 586 00:32:23,000 --> 00:32:25,640 Speaker 1: shorter episodes where i speak directly to my community. And 587 00:32:25,680 --> 00:32:29,800 Speaker 1: then I have really incredible people. I've interviewed Marion Williamson, 588 00:32:29,920 --> 00:32:33,000 Speaker 1: I've interviewed Kim Scott, who wrote the book Radical Candor. 589 00:32:33,200 --> 00:32:36,560 Speaker 1: She's definitely one of my favorite. Theres of Seaman Doric 590 00:32:36,760 --> 00:32:41,760 Speaker 1: Rachel Rogers just really a wide spectrum. Candace Bushnell, the 591 00:32:41,760 --> 00:32:45,400 Speaker 1: creator of Sex in the City, has been on my shows. Yeah, yeah, yeah, 592 00:32:45,440 --> 00:32:51,160 Speaker 1: Ben Higgins The Bachelor, Like I've cool Gamut of personalities 593 00:32:51,200 --> 00:32:55,600 Speaker 1: and experts and authors and you know entrepreneurs that all 594 00:32:55,960 --> 00:32:58,440 Speaker 1: have very very different stories, but that that is the 595 00:32:58,520 --> 00:33:02,360 Speaker 1: through line of how they have really leveraged. And sometimes 596 00:33:02,360 --> 00:33:05,640 Speaker 1: we don't even talk about like that sort of aspect. 597 00:33:05,680 --> 00:33:09,480 Speaker 1: We just go deep. We just have vulnerable, real authentic 598 00:33:09,520 --> 00:33:13,960 Speaker 1: conversations in real time. That kind of set permission slip 599 00:33:14,040 --> 00:33:17,200 Speaker 1: that you can have these conversations, these kinds of conversations 600 00:33:17,200 --> 00:33:19,840 Speaker 1: in your own lives, and it facilitates more authenticity when 601 00:33:19,880 --> 00:33:23,280 Speaker 1: you do. Yeah, come say hi to me on the 602 00:33:23,280 --> 00:33:25,520 Speaker 1: Simply New podcast if you're listening, I'd be honored to 603 00:33:25,600 --> 00:33:28,720 Speaker 1: have anyone of Kelly's community come on over. And you 604 00:33:28,760 --> 00:33:31,600 Speaker 1: can find that wherever you listen to podcast, And I'll 605 00:33:31,600 --> 00:33:33,400 Speaker 1: also put the link for you guys in the description 606 00:33:33,400 --> 00:33:36,320 Speaker 1: of this podcast. But Jessica, where else can people find 607 00:33:36,360 --> 00:33:39,080 Speaker 1: you if they're interested in just finding out more about 608 00:33:39,160 --> 00:33:41,640 Speaker 1: the book, what you do, or even working with you 609 00:33:42,680 --> 00:33:45,560 Speaker 1: so in my book can be found wherever books are 610 00:33:45,600 --> 00:33:50,040 Speaker 1: sold Amazon, Barnes and Noble, your local bookstore. I just 611 00:33:50,080 --> 00:33:54,240 Speaker 1: released a workbook called Be the Workbook that's exclusively available 612 00:33:54,240 --> 00:33:58,360 Speaker 1: on Amazon. You can come to my website simply be 613 00:33:58,480 --> 00:34:00,440 Speaker 1: Agency dot com. If you want to learn more about 614 00:34:00,440 --> 00:34:04,000 Speaker 1: working with me, and you can find me. I spend 615 00:34:04,040 --> 00:34:06,640 Speaker 1: most of my time on Instagram. I'm at Jessica's wig 616 00:34:06,840 --> 00:34:10,280 Speaker 1: and just my first and last name and love meeting 617 00:34:10,280 --> 00:34:12,719 Speaker 1: new people, so I'm very active in my dms. It's 618 00:34:12,760 --> 00:34:17,400 Speaker 1: just me so and we'll just you know, love to 619 00:34:17,440 --> 00:34:20,839 Speaker 1: hear from anybody that's part of your world. Well, thank 620 00:34:20,840 --> 00:34:22,440 Speaker 1: you so much for being here. I took a lot, 621 00:34:23,160 --> 00:34:25,120 Speaker 1: a lot away from this and I am going to 622 00:34:25,200 --> 00:34:27,200 Speaker 1: go read this book because I think it's exactly where 623 00:34:27,239 --> 00:34:29,040 Speaker 1: I am, so it would be very helpful to me. 624 00:34:29,520 --> 00:34:31,280 Speaker 1: Thank you so much for being here and for sharing 625 00:34:31,280 --> 00:34:33,640 Speaker 1: this with us. You're so welcome. Thank you for having me. 626 00:34:33,920 --> 00:34:37,080 Speaker 1: I'm really honored. Thank you guys for listening. Thanks for 627 00:34:37,160 --> 00:34:40,120 Speaker 1: listening to the Velvet's Edge podcast with Kelly Henderson, where 628 00:34:40,160 --> 00:34:43,040 Speaker 1: we believe everyone has a little velvet and a little edge. 629 00:34:43,280 --> 00:34:47,640 Speaker 1: Subscribe for more conversations on life, style, beauty, and relationships. 630 00:34:47,840 --> 00:34:50,359 Speaker 1: Search Velvet's Edge wherever you get your podcasts.