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Speaker 1: To me, data isn't just numbers. Data is also words.

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Speaker 1: We struck a relationship with Twitter to be actually the

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Speaker 1: first one to anonymously connect tweets to purchasers. What I

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Speaker 1: learned is that there are words that people use in

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Speaker 1: social media that can tell you whether or not they're

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Speaker 1: going to go to a film six months for that

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Speaker 1: film comes out. It is astonishing. Every cultural phenomenon comes

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Speaker 1: down to two things, Math and Magic. I'm Bob Pittman,

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Speaker 1: chairman and CEO of I Heart Media, and one of

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Speaker 1: the things I've always loved is trying to decode how

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Speaker 1: big ideas find their way into the world. My new show,

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Speaker 1: Math and Magic is about those stories. It's about the

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Speaker 1: stories from the frontiers of marketing. Each show, I sit

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Speaker 1: down with visionaries to hear how they've used data and

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Speaker 1: creativity to bring incredible ideas to life. It was just

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Speaker 1: pure desperation. So I come in to the programming meeting

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Speaker 1: and I said, I've got an idea. I was fearful

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Speaker 1: that creative executives would see me walk down the hall

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Speaker 1: and run and hide, because like, there's the data nerd.

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Speaker 1: Every label was saying no to me. They're like, Scooter,

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Speaker 1: your grade at marketing, but like it's a YouTube kid.

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Speaker 1: Let's say, guys, there's a sleeping giant over here. You're

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Speaker 1: not paying attention. I discovered Justin Bieber on YouTube. Listen

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Speaker 1: and subscribe to Math and Magic on Apple podcast, the

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Speaker 1: I Heart Radio app, or wherever you get your podcast