1
00:00:08,600 --> 00:00:12,720
Speaker 1: Welcome, welcome, Welcome back to the Bob Lefts That podcast.

2
00:00:13,200 --> 00:00:16,919
Speaker 1: My guest today is Gary Spivet, who books all the

3
00:00:17,040 --> 00:00:21,959
Speaker 1: talent for the Danny Wimber Presents rock festivals. Good to

4
00:00:22,000 --> 00:00:25,240
Speaker 1: have you on the show. Gary. How many rock festivals

5
00:00:25,280 --> 00:00:26,920
Speaker 1: are there for Danny Wimmer.

6
00:00:27,560 --> 00:00:31,040
Speaker 2: There are six right now for the calendar year. First off,

7
00:00:31,640 --> 00:00:37,160
Speaker 2: thanks for having me, longtime listener, first time caller. Appreciate

8
00:00:37,240 --> 00:00:41,680
Speaker 2: you as I am a flag waiver of rock and roll.

9
00:00:41,920 --> 00:00:45,080
Speaker 2: Having me on important to speak my mind on that.

10
00:00:45,800 --> 00:00:50,400
Speaker 2: So there's six rock festivals, all destination minimal three days.

11
00:00:50,520 --> 00:00:53,480
Speaker 2: Most of them are four day rock festivals.

12
00:00:53,680 --> 00:00:57,680
Speaker 1: Four days, so that would imply Thursday, Friday, Saturday, Sunday

13
00:00:57,720 --> 00:01:01,000
Speaker 1: most are three day. What's the thinking in four days?

14
00:01:01,600 --> 00:01:07,959
Speaker 2: Well, first off, on business standpoint, it's an advertising of costs.

15
00:01:08,240 --> 00:01:11,000
Speaker 2: You got your stages, you got your crews, you got

16
00:01:11,000 --> 00:01:16,360
Speaker 2: your staffing, everybody's there. So from a business standpoint, it's

17
00:01:16,400 --> 00:01:23,600
Speaker 2: almost like this nice added day of revenue. Rock fans.

18
00:01:24,480 --> 00:01:28,200
Speaker 2: Believe me, Bob, if they were, because it is taxing

19
00:01:28,800 --> 00:01:32,120
Speaker 2: as a promoter and somebody to work a four day festival.

20
00:01:32,840 --> 00:01:35,959
Speaker 2: If they were crying about it, we wouldn't do it.

21
00:01:36,440 --> 00:01:40,880
Speaker 2: But they they eat it up. So for them it's

22
00:01:40,959 --> 00:01:46,240
Speaker 2: like instead of a Hawaii vacation or bungee jumping, this

23
00:01:46,319 --> 00:01:48,800
Speaker 2: is their this is their vacation, this is their getaway,

24
00:01:49,200 --> 00:01:50,320
Speaker 2: and families come to this.

25
00:01:51,160 --> 00:01:53,400
Speaker 1: And what are the capacities of these festivals?

26
00:01:55,000 --> 00:01:58,400
Speaker 2: Had a record breaking Welcome to Rockville Daytona Beach, which

27
00:01:58,560 --> 00:02:02,640
Speaker 2: was the single day, which was well over fifty five thousand,

28
00:02:03,680 --> 00:02:07,760
Speaker 2: So capacities vary from that number to a round forty.

29
00:02:08,600 --> 00:02:12,040
Speaker 1: Okay, And what festivals have yet to play this year?

30
00:02:13,680 --> 00:02:19,800
Speaker 2: We have Louder than Life in Louisville, Kentucky, after Shock

31
00:02:21,240 --> 00:02:25,520
Speaker 2: I'm not doing chronological sorry, Louder than Life Rock Oklahoma,

32
00:02:25,560 --> 00:02:29,560
Speaker 2: which is Labor Day weekend, and After Shock in Sacramento, California.

33
00:02:30,720 --> 00:02:34,200
Speaker 1: So conventional wisdom is rock is dead. What can you

34
00:02:34,240 --> 00:02:35,080
Speaker 1: tell us about that?

35
00:02:35,639 --> 00:02:40,080
Speaker 2: Yeah, you like saying that. I know. Look, all I

36
00:02:40,080 --> 00:02:43,240
Speaker 2: can tell you is when you put these festivals on

37
00:02:43,960 --> 00:02:48,119
Speaker 2: and you have an abundance of bands and you don't overcharge,

38
00:02:48,480 --> 00:02:52,080
Speaker 2: they come and they come in droves. To me rock

39
00:02:53,680 --> 00:02:57,520
Speaker 2: all right, So I think we the heyday when I

40
00:02:57,600 --> 00:03:00,560
Speaker 2: was raised in the industry, when I was starting at

41
00:03:00,600 --> 00:03:04,239
Speaker 2: record labels, this was the early nineties and grunge rock

42
00:03:04,560 --> 00:03:09,880
Speaker 2: took over Nirvana, Pearl Jem, Soundgarden, Alis, Smashing Pumpkins. They

43
00:03:10,000 --> 00:03:15,240
Speaker 2: had the mainstream MTV, buzzbin rock, and alternative radio, and

44
00:03:15,280 --> 00:03:18,120
Speaker 2: I think a lot of us have been chasing the

45
00:03:18,480 --> 00:03:22,680
Speaker 2: dragon's tail since then. But rock's never supposed to be

46
00:03:22,760 --> 00:03:24,920
Speaker 2: in the mainstream. It's supposed to be the other side

47
00:03:24,919 --> 00:03:27,240
Speaker 2: of the tracks. It's supposed to be like the grassy

48
00:03:27,320 --> 00:03:30,080
Speaker 2: knoll where the cool kids are at the cafeteria table

49
00:03:30,360 --> 00:03:32,880
Speaker 2: with the jocks and the kids in their polo shirts,

50
00:03:32,880 --> 00:03:34,880
Speaker 2: and it's the rockers up on the grassy knoll with

51
00:03:34,920 --> 00:03:39,560
Speaker 2: their cigarettes and exchanging rush cassettes. That's always been my

52
00:03:39,600 --> 00:03:43,960
Speaker 2: taking rock. It's always been the left, the rebellious, and

53
00:03:44,000 --> 00:03:48,800
Speaker 2: not the mainstream. Pop music doesn't the word pop means

54
00:03:48,840 --> 00:03:52,960
Speaker 2: popular as in popular music, and rock has never been

55
00:03:53,000 --> 00:03:57,680
Speaker 2: intended minus a couple moments in our favorite era, probably

56
00:03:58,280 --> 00:04:01,560
Speaker 2: you know, sixty four to seventy, specifically sixty seven to

57
00:04:01,560 --> 00:04:06,640
Speaker 2: seventy when rock kind of took it ruled everything. Rock

58
00:04:06,800 --> 00:04:11,120
Speaker 2: is not the pretty girl in school, right, It's not

59
00:04:11,200 --> 00:04:14,480
Speaker 2: the most popular kid in the class. It's the outcast.

60
00:04:14,560 --> 00:04:18,080
Speaker 2: It's the misfits. So you gather them together at a

61
00:04:18,120 --> 00:04:23,000
Speaker 2: festival or look I go to you see Greta van

62
00:04:23,040 --> 00:04:25,880
Speaker 2: Fleet at the Forum twelve thousand people. I don't know

63
00:04:25,880 --> 00:04:27,799
Speaker 2: how you can say Rock is dead when that happens.

64
00:04:28,440 --> 00:04:31,880
Speaker 1: Okay, is this the same audience who goes to the

65
00:04:32,000 --> 00:04:34,599
Speaker 1: Juggalo festival? No?

66
00:04:35,400 --> 00:04:37,520
Speaker 2: You know what I equated to, Bob all right, So

67
00:04:38,480 --> 00:04:41,599
Speaker 2: you might hear some sports analogies throughout our hang today,

68
00:04:42,800 --> 00:04:50,240
Speaker 2: Hockey specifically Los Angeles. The Kings sell out Crypto every night,

69
00:04:50,560 --> 00:04:54,000
Speaker 2: twenty thousand strong. There's probably twenty three thousand hockey fans

70
00:04:54,000 --> 00:04:58,720
Speaker 2: in Los Angeles, right, It's like, but they're dedicated, they're

71
00:04:58,880 --> 00:05:01,799
Speaker 2: into it. They have the jerseys, they know that, the players,

72
00:05:01,839 --> 00:05:06,359
Speaker 2: they know that, they know their competition. That's Rock. That

73
00:05:06,600 --> 00:05:10,720
Speaker 2: forty thousand that attends our festival, that's the core. And

74
00:05:11,040 --> 00:05:13,440
Speaker 2: if you treat them right and you give them great

75
00:05:13,480 --> 00:05:18,479
Speaker 2: lineups and good food and good beer, not stale bud

76
00:05:18,560 --> 00:05:24,400
Speaker 2: light and corn dogs anymore, they come back. So it is.

77
00:05:24,600 --> 00:05:28,960
Speaker 2: It is not the Juggalo audience, though we cater to

78
00:05:29,000 --> 00:05:29,360
Speaker 2: them too.

79
00:05:30,760 --> 00:05:35,760
Speaker 1: Okay, you talk about good food. Coachella had very high

80
00:05:35,839 --> 00:05:41,599
Speaker 1: end offerings and stagecoach was moorn downscale when you say

81
00:05:41,640 --> 00:05:44,000
Speaker 1: good food for rock festivals, go a little deep.

82
00:05:45,120 --> 00:05:49,560
Speaker 2: Yeah, we have. We have five stars. We have Louisville, Kentucky.

83
00:05:49,560 --> 00:05:52,159
Speaker 2: We're Bourbon and Beyond and louder than life is. We

84
00:05:52,200 --> 00:05:56,680
Speaker 2: have five star chefs backstage and front house. We have

85
00:05:57,360 --> 00:06:03,040
Speaker 2: the best barbecue in Louisville. In Dave Grohl has been

86
00:06:03,040 --> 00:06:06,880
Speaker 2: a part of that. Uh it is. We stopped with

87
00:06:06,880 --> 00:06:10,520
Speaker 2: with the with the corn dogs and churos long ago.

88
00:06:11,000 --> 00:06:16,000
Speaker 2: So it's a stone that it's it's oven pizza, it's

89
00:06:16,160 --> 00:06:20,320
Speaker 2: it's it's quality food. And to go step further like

90
00:06:20,400 --> 00:06:22,640
Speaker 2: it louder than life in Bourbon and Beyond. We have

91
00:06:22,680 --> 00:06:27,839
Speaker 2: Bourbon tasting villages a la Bottle Rock where every real

92
00:06:27,920 --> 00:06:31,960
Speaker 2: quickly quick fact about Bourbon, which I become pretty vers in.

93
00:06:32,080 --> 00:06:36,560
Speaker 2: Not like Danny wimmern of all, Bourbon is just and

94
00:06:36,640 --> 00:06:40,320
Speaker 2: Planet Earth is distilled in Louisville, Kentucky. Thought that Louisville,

95
00:06:40,360 --> 00:06:44,960
Speaker 2: Kentucky was doing a very bad job about pring. That Louisville,

96
00:06:45,000 --> 00:06:47,719
Speaker 2: Kentucky is the Napa Valley of Bourbon. So we have

97
00:06:47,760 --> 00:06:51,719
Speaker 2: Bourbon tasting villages where it's it's one fixed price and

98
00:06:51,920 --> 00:06:56,440
Speaker 2: every local bourbon distiller is set up so you have

99
00:06:56,480 --> 00:06:59,880
Speaker 2: these fine bourbons, You've got high end barbecue, you have

100
00:07:00,120 --> 00:07:05,800
Speaker 2: vegan it's it's all there and food trucks and vendors,

101
00:07:05,839 --> 00:07:08,480
Speaker 2: and it's it's quality. So people are we want them

102
00:07:08,480 --> 00:07:09,360
Speaker 2: for lunch and dinner.

103
00:07:10,200 --> 00:07:14,920
Speaker 1: Okay. Coachella historically, for like the last decade, except for

104
00:07:14,960 --> 00:07:20,360
Speaker 1: maybe the last year two, has been line up independent,

105
00:07:20,880 --> 00:07:23,880
Speaker 1: i e. People will buy tickets based on the name

106
00:07:23,920 --> 00:07:28,520
Speaker 1: of Coachella with the faith that Golden Voyage will book

107
00:07:28,520 --> 00:07:32,120
Speaker 1: a lineup that they're happy with. To what degree does

108
00:07:32,160 --> 00:07:34,920
Speaker 1: that apply to rock festivals?

109
00:07:34,960 --> 00:07:38,080
Speaker 2: Not as well? It is. It is definitely artist dependent.

110
00:07:38,360 --> 00:07:41,880
Speaker 2: But we do blind ticketing and we could sell about

111
00:07:41,880 --> 00:07:46,120
Speaker 2: twenty percent of give or take of of capacity without

112
00:07:46,120 --> 00:07:50,720
Speaker 2: a lineup, But it is, it is artists dependent. They

113
00:07:51,320 --> 00:07:57,840
Speaker 2: they don't like repeats, they like reunions, they like you

114
00:07:57,880 --> 00:07:59,880
Speaker 2: know what wins at our shows, Bob and a prop

115
00:08:00,440 --> 00:08:04,080
Speaker 2: It's very simple. It probably wins at any concert you

116
00:08:04,120 --> 00:08:11,800
Speaker 2: go to is energy, songs, attitude, and production. I put

117
00:08:11,800 --> 00:08:15,240
Speaker 2: production last because a lot of the festivals are city

118
00:08:15,280 --> 00:08:18,440
Speaker 2: festivals with hard curfews at eleven, so, especially in the spring,

119
00:08:19,960 --> 00:08:23,520
Speaker 2: top two bands really get lights because it doesn't get

120
00:08:23,600 --> 00:08:26,680
Speaker 2: dark till nine nine to fifteen at some of these festivals.

121
00:08:27,040 --> 00:08:31,520
Speaker 2: So songs win and energy wins. So when you put

122
00:08:31,560 --> 00:08:36,240
Speaker 2: all these bands together and you curate it right, they

123
00:08:37,160 --> 00:08:40,200
Speaker 2: return and they show up. So to answer your question,

124
00:08:40,320 --> 00:08:45,400
Speaker 2: the short answer your question at our festivals, it's it's

125
00:08:45,440 --> 00:08:48,160
Speaker 2: definitely talent dependent and we got it and we're swinging

126
00:08:48,280 --> 00:08:49,200
Speaker 2: with the biggest Now.

127
00:08:49,520 --> 00:08:54,120
Speaker 1: Okay, So how many of these festivals or city festivals

128
00:08:54,160 --> 00:08:56,959
Speaker 1: and how many are destination outside of the city.

129
00:08:57,760 --> 00:09:01,520
Speaker 2: Well, they're all destination, you know, Louder than life. Using

130
00:09:01,520 --> 00:09:04,439
Speaker 2: that as example in Louisville, Kentucky. One of my favorite

131
00:09:04,480 --> 00:09:08,120
Speaker 2: things about that festival, it's literally across the road from

132
00:09:08,120 --> 00:09:11,200
Speaker 2: the airport. It is art the hotel we stay out.

133
00:09:11,360 --> 00:09:13,920
Speaker 2: You could see the main stages. Like how great is that?

134
00:09:14,200 --> 00:09:16,520
Speaker 1: One has to ask if it's across the street from

135
00:09:16,520 --> 00:09:18,840
Speaker 1: the airport, what about the airport noise?

136
00:09:19,080 --> 00:09:21,360
Speaker 2: We work with them. Well, and you have left, you

137
00:09:21,400 --> 00:09:26,120
Speaker 2: have curfews and they they they have. We are so

138
00:09:26,240 --> 00:09:29,640
Speaker 2: good with Louisville that they help redirect their airline their

139
00:09:29,679 --> 00:09:34,480
Speaker 2: flight takeoffs and departures where they direct it out of

140
00:09:34,520 --> 00:09:37,360
Speaker 2: the you can see planes taken off. The quick funny

141
00:09:37,360 --> 00:09:41,280
Speaker 2: story I have is Foo fighters played on a Friday.

142
00:09:41,600 --> 00:09:43,720
Speaker 2: I had to leave on a Saturday for a family thing.

143
00:09:44,280 --> 00:09:47,720
Speaker 2: Dave Groll wanted to see a band, and I escorted

144
00:09:47,840 --> 00:09:50,320
Speaker 2: him on stage. We're watching the band and I have

145
00:09:50,440 --> 00:09:54,280
Speaker 2: my luggage with me, and I get my runner and

146
00:09:54,320 --> 00:09:57,840
Speaker 2: I'm boarding my plane and that band's still playing. That's

147
00:09:57,840 --> 00:09:59,000
Speaker 2: how great that festival is.

148
00:09:59,600 --> 00:10:03,800
Speaker 1: Okay, let's let's go back. How many of these festivals

149
00:10:03,840 --> 00:10:08,640
Speaker 1: are like acl or Lollapalooza in the metropolis, and how

150
00:10:08,640 --> 00:10:12,880
Speaker 1: many are more akin to Bonaru or Coachella in an

151
00:10:12,920 --> 00:10:15,040
Speaker 1: area that's not literally right by a city.

152
00:10:19,880 --> 00:10:24,760
Speaker 2: Rock Klahoma and Prior Oklahoma is forty five minutes from Tulsa.

153
00:10:25,040 --> 00:10:29,360
Speaker 2: It is a ninety percent camping festival. We have camping

154
00:10:29,360 --> 00:10:33,160
Speaker 2: at every festival, but every festival I just mentioned is,

155
00:10:34,440 --> 00:10:38,720
Speaker 2: if not ten minutes from the airport, less than thirty.

156
00:10:39,000 --> 00:10:44,640
Speaker 2: So it's there's camping, but it's hotel. It's like Sonic

157
00:10:44,679 --> 00:10:49,960
Speaker 2: Temple and Columbus, Ohio. We did a zip code report. Columbus,

158
00:10:49,960 --> 00:10:53,120
Speaker 2: Ohio is responsible for twenty nine percent of ticket sales,

159
00:10:53,200 --> 00:10:56,840
Speaker 2: meaning what is that seventy one percent of all tickets

160
00:10:56,880 --> 00:10:59,199
Speaker 2: sold are outside of the city of Columbus. So what

161
00:10:59,240 --> 00:11:05,319
Speaker 2: we bring into that city, Hotel, Starbucks, gas station, sports bars.

162
00:11:05,440 --> 00:11:08,120
Speaker 2: We bring a lot of income into into Columbus, Ohio

163
00:11:08,360 --> 00:11:08,960
Speaker 2: for that weekend.

164
00:11:09,160 --> 00:11:14,160
Speaker 1: How into the data are you not?

165
00:11:14,480 --> 00:11:17,400
Speaker 2: It depends. I will not answer. If I don't know,

166
00:11:17,679 --> 00:11:20,240
Speaker 2: I'm not going to make shit up for you. My

167
00:11:20,720 --> 00:11:26,160
Speaker 2: specialty is talent booking curating. But when we started when

168
00:11:26,600 --> 00:11:29,360
Speaker 2: when Danny Wimmer, myself and Dell Williams, you'll probably hear

169
00:11:29,559 --> 00:11:31,640
Speaker 2: that named Del Williams a lot as we talk today.

170
00:11:32,960 --> 00:11:36,080
Speaker 2: Dell and I were in record label world together. We

171
00:11:36,120 --> 00:11:38,800
Speaker 2: wanted to start something. We felt there was a This

172
00:11:38,840 --> 00:11:41,720
Speaker 2: is two thousand and six, by the way. My last

173
00:11:41,760 --> 00:11:45,240
Speaker 2: label job was Geffen Records Head of Rock and Alternative Promotion.

174
00:11:45,960 --> 00:11:47,840
Speaker 2: I was hitting my head on the ceiling. I didn't

175
00:11:47,840 --> 00:11:50,960
Speaker 2: want to be a promotion man anymore, live concerts or

176
00:11:51,240 --> 00:11:54,280
Speaker 2: what gets the hair on my arms raised. So Del

177
00:11:54,320 --> 00:11:57,280
Speaker 2: Williams and I started what was called Right Arm Entertainment.

178
00:11:57,440 --> 00:12:00,360
Speaker 2: At the time, it was just a book. If you

179
00:12:00,440 --> 00:12:05,559
Speaker 2: remember the Radio Festival craze those radio stations right So

180
00:12:05,640 --> 00:12:08,800
Speaker 2: we started booking all them because these programmers didn't know

181
00:12:08,800 --> 00:12:11,720
Speaker 2: what to do, and Dell and I were verse in

182
00:12:11,800 --> 00:12:14,200
Speaker 2: it because of our label experience. And work with bands

183
00:12:14,200 --> 00:12:18,000
Speaker 2: and managers and agents. So we were booking festivals, sorry,

184
00:12:18,080 --> 00:12:22,360
Speaker 2: radio shows. But Bob quickly became noticeable for me that

185
00:12:22,400 --> 00:12:24,600
Speaker 2: if you're going to be kind of taken seriously in

186
00:12:24,640 --> 00:12:28,000
Speaker 2: this business, you got to write a check and you

187
00:12:28,080 --> 00:12:32,360
Speaker 2: got to be able to be an actual promoter. So

188
00:12:33,040 --> 00:12:37,280
Speaker 2: we started Rock on the Range and Carolina Rebellion and

189
00:12:37,440 --> 00:12:39,800
Speaker 2: that's Charlotte, North Carolina Rock on the Range, Columbus, Ohio,

190
00:12:39,840 --> 00:12:43,080
Speaker 2: Dell and I and Danny Wimmer. Danny Wimmer and I

191
00:12:43,320 --> 00:12:47,640
Speaker 2: was it was kind of an arranged marriage. Through Dell,

192
00:12:48,720 --> 00:12:53,240
Speaker 2: Danny and I flew to Saint Louis, Missouri to strike

193
00:12:53,280 --> 00:12:55,079
Speaker 2: a deal with a guy by the name of Joe

194
00:12:55,120 --> 00:12:58,520
Speaker 2: Lidvag who was the head of Midwest at AEG and

195
00:12:58,559 --> 00:13:01,160
Speaker 2: we went fifty to fifty with him because it was

196
00:13:01,240 --> 00:13:04,319
Speaker 2: us three. We didn't have. We didn't really have we had.

197
00:13:04,559 --> 00:13:08,040
Speaker 2: We had a lot of ignorance and a lot of arrogance,

198
00:13:08,760 --> 00:13:12,840
Speaker 2: and so AG became our partner, the nuts and bolts partner,

199
00:13:13,400 --> 00:13:17,480
Speaker 2: and we worked with Columbus Creuse Stadium in Columbus, Ohio,

200
00:13:17,520 --> 00:13:20,719
Speaker 2: which was an AEG room, a building it was. It's

201
00:13:20,760 --> 00:13:25,040
Speaker 2: on the it's on the grounds of the Columbus fair Grounds.

202
00:13:25,120 --> 00:13:30,640
Speaker 2: So there's camping, parking, soccer stadium, parking lots, side stage areas,

203
00:13:30,679 --> 00:13:33,920
Speaker 2: perfect and Danny and I went to Saint Louis to

204
00:13:33,960 --> 00:13:37,120
Speaker 2: sign our agreement, and little did I know that the

205
00:13:37,200 --> 00:13:41,640
Speaker 2: kid had food poisoning, but he kind of personed up

206
00:13:42,160 --> 00:13:45,400
Speaker 2: and that was a real sign for me that this

207
00:13:45,400 --> 00:13:47,440
Speaker 2: this this guy is serious and he was a hustler

208
00:13:48,120 --> 00:13:50,640
Speaker 2: because he had food. If I think you've probably had

209
00:13:50,640 --> 00:13:53,920
Speaker 2: food poisoning in your life, oh I've had it multiple times. Yeah,

210
00:13:53,960 --> 00:13:56,880
Speaker 2: that's a fucking knockout. That's like put me at just

211
00:13:56,960 --> 00:13:59,840
Speaker 2: kill me now. But we just started talking and this

212
00:14:00,080 --> 00:14:04,439
Speaker 2: arranged marriage became kind of this brotherhood, this partnership. So

213
00:14:04,520 --> 00:14:06,920
Speaker 2: we started these festivals. And the reason why we started

214
00:14:06,960 --> 00:14:09,400
Speaker 2: these festivals Bob two thousand and six, two thousand and seven.

215
00:14:09,480 --> 00:14:13,000
Speaker 2: There was Coachella, there was acl there was Bonnaroo, but

216
00:14:13,080 --> 00:14:16,760
Speaker 2: there wasn't who was serving these rock fans when and

217
00:14:16,800 --> 00:14:19,400
Speaker 2: I don't mean warped to or punk rock or oz

218
00:14:19,440 --> 00:14:22,280
Speaker 2: Fest at the time, like rock and roll. You know,

219
00:14:23,400 --> 00:14:27,960
Speaker 2: bands like Godsmack and Shine Down and Disturbed will never

220
00:14:28,080 --> 00:14:32,480
Speaker 2: get invited to Coachella or bonnerou Let's make this their Coachella.

221
00:14:33,320 --> 00:14:35,440
Speaker 2: And we picked Columbus, Ohio for a couple of reasons.

222
00:14:35,440 --> 00:14:38,160
Speaker 2: One because it was AG fifty to fifty two, but

223
00:14:38,240 --> 00:14:42,960
Speaker 2: also we're really big into feeder markets, meaning around Columbus,

224
00:14:43,160 --> 00:14:48,680
Speaker 2: you have Cincinnati, you have Cleveland, Detroit, you have Toledo, Akron,

225
00:14:48,960 --> 00:14:53,840
Speaker 2: these kind of underserved rock towns, and they all it worked.

226
00:14:53,880 --> 00:14:56,800
Speaker 2: They all came in and they all have rock radio stations.

227
00:14:57,040 --> 00:15:00,680
Speaker 2: So at the time we were very terrestrial radio heavy

228
00:15:01,640 --> 00:15:04,120
Speaker 2: because of our radio show knowledge, and we knew all

229
00:15:04,120 --> 00:15:06,800
Speaker 2: these stations, so they became friends to us and we

230
00:15:06,960 --> 00:15:09,160
Speaker 2: use them. I got on and back in the day,

231
00:15:09,840 --> 00:15:13,320
Speaker 2: because you asked, I said, I'm strictly mostly talent and booking.

232
00:15:13,360 --> 00:15:17,680
Speaker 2: But back then us three did everything. Bob we I booked,

233
00:15:18,000 --> 00:15:21,200
Speaker 2: I did the marketing, I got sponsors, I got on

234
00:15:21,280 --> 00:15:24,840
Speaker 2: the radio, I talked to morning shows. It was just

235
00:15:24,920 --> 00:15:28,320
Speaker 2: spreading kind of this rock nation around the area. And

236
00:15:28,360 --> 00:15:32,720
Speaker 2: that's we did it, kind of you know, soup to nuts.

237
00:15:32,840 --> 00:15:36,480
Speaker 2: At the time, I knew every sandwich on that subway

238
00:15:36,640 --> 00:15:38,240
Speaker 2: because that's all that's all we can afford.

239
00:15:45,280 --> 00:15:47,960
Speaker 1: Okay, let's just go through the history a little bit. Okay,

240
00:15:48,160 --> 00:15:52,800
Speaker 1: so the three of you start. Does Del Williams continue

241
00:15:52,880 --> 00:15:55,600
Speaker 1: or does he step aside at some point? What's his role?

242
00:15:56,400 --> 00:16:00,480
Speaker 2: Yeah? It was it was Gary, Dell and Danny. I

243
00:16:00,520 --> 00:16:04,840
Speaker 2: think we had one assistant maybe, so over the years

244
00:16:04,920 --> 00:16:07,120
Speaker 2: we did a fifth year anniversary I think of Rock

245
00:16:07,160 --> 00:16:12,720
Speaker 2: on the Range and Dell kind of stepped aside. Danny

246
00:16:14,400 --> 00:16:19,560
Speaker 2: got into some capital and kind of bought Dell out

247
00:16:20,200 --> 00:16:23,560
Speaker 2: and rolled me in to Danny Wermer Presents, and I

248
00:16:23,600 --> 00:16:26,680
Speaker 2: became the head of talent and Dell stayed on as

249
00:16:26,680 --> 00:16:30,800
Speaker 2: a consultant. Is I think we're at twenty thirteen now

250
00:16:31,200 --> 00:16:34,120
Speaker 2: after a run of two thousand and seven to twenty twelve.

251
00:16:35,920 --> 00:16:38,960
Speaker 2: So Dell, Danny and I have always been communicating, always

252
00:16:39,000 --> 00:16:44,080
Speaker 2: been talking. So from twenty thirteen to about twenty one,

253
00:16:45,040 --> 00:16:49,160
Speaker 2: I was the head of talent at DWP Booking, curating

254
00:16:49,160 --> 00:16:52,080
Speaker 2: programming all the rock festivals. Dell at the time was

255
00:16:52,120 --> 00:16:56,360
Speaker 2: doing bourbon beyond helping where he could and for me,

256
00:16:56,480 --> 00:16:58,720
Speaker 2: if I could talk about me, a couple of things happened.

257
00:17:00,480 --> 00:17:05,439
Speaker 2: Two in particular, we got the Woodstock account, which was

258
00:17:05,480 --> 00:17:09,119
Speaker 2: a very big deal for me. As I follow you,

259
00:17:09,240 --> 00:17:12,240
Speaker 2: I know you're extremely versed. You were living it in

260
00:17:12,320 --> 00:17:16,480
Speaker 2: real time, but I'm a total student of sixty seven

261
00:17:16,520 --> 00:17:21,280
Speaker 2: to seventy specifically and Woodstock, I'm kind of a complete

262
00:17:21,280 --> 00:17:24,920
Speaker 2: Woodstock nerd. And we became friend. We cold called Michael

263
00:17:24,960 --> 00:17:28,000
Speaker 2: Lang and became very friendly with him. He would come

264
00:17:28,040 --> 00:17:30,119
Speaker 2: to our festivals, He came to Louder than Life, he

265
00:17:30,160 --> 00:17:33,280
Speaker 2: came to Columbus, Ohio, and he said, I'm going to

266
00:17:33,359 --> 00:17:37,399
Speaker 2: be doing Woodstock fifty, and we said we want to

267
00:17:37,440 --> 00:17:39,720
Speaker 2: be part of it in any shape or form. He

268
00:17:39,840 --> 00:17:44,399
Speaker 2: ended up hiring me DWP for booking. He ended up

269
00:17:44,440 --> 00:17:49,360
Speaker 2: hiring Superfly for production, and he got this company called

270
00:17:49,400 --> 00:17:54,640
Speaker 2: Densu Japanese conglomber and advertising agency to fund it. And

271
00:17:55,280 --> 00:17:57,520
Speaker 2: it was one of the greatest couple months of my

272
00:17:57,640 --> 00:18:02,359
Speaker 2: life booking that festival until it was the whole thing imploded.

273
00:18:03,359 --> 00:18:07,760
Speaker 2: Michael may he rest in peace. Uh is the ultimate

274
00:18:07,880 --> 00:18:11,080
Speaker 2: was the ultimate Hippi hustler, you know, like, well, he

275
00:18:11,160 --> 00:18:14,520
Speaker 2: was an elephant who would just kind of leave a

276
00:18:14,760 --> 00:18:17,720
Speaker 2: bunch of shit behind and it was for us to

277
00:18:17,760 --> 00:18:21,159
Speaker 2: clean up. So Woodstock took a lot out of me.

278
00:18:21,359 --> 00:18:24,080
Speaker 2: And if you yeah.

279
00:18:23,920 --> 00:18:26,639
Speaker 1: I mean I shouldn't remember den Sue pulling the plug,

280
00:18:26,680 --> 00:18:30,680
Speaker 1: et cetera. But if you had to specifically state why

281
00:18:30,720 --> 00:18:32,680
Speaker 1: that failed? Why did it fail?

282
00:18:34,760 --> 00:18:37,919
Speaker 2: Michael did not have his stuff together. He didn't. He

283
00:18:37,960 --> 00:18:45,399
Speaker 2: didn't have a venue deal Superfly rightfully, so was holding strong.

284
00:18:45,600 --> 00:18:49,560
Speaker 2: He wanted one hundred thousand. It was Watkins Glen was

285
00:18:49,600 --> 00:18:52,480
Speaker 2: the venue. Uh, and I think in what was that?

286
00:18:53,000 --> 00:18:55,520
Speaker 2: You remember? I was at seventy three, the Almond Brothers,

287
00:18:55,520 --> 00:18:59,679
Speaker 2: Greg was there. You were there? Awesome? Uh, biggest one

288
00:18:59,760 --> 00:19:03,640
Speaker 2: day rock festival in America. I believe for a long

289
00:19:03,640 --> 00:19:08,639
Speaker 2: period of time he chose Walkins Glen. Fish was supposed

290
00:19:08,640 --> 00:19:12,360
Speaker 2: to have a Walkins Glen Weekend in like October of eighteen.

291
00:19:12,560 --> 00:19:15,760
Speaker 2: This is Woodstock fifty supposed to be August twenty nineteen,

292
00:19:16,119 --> 00:19:18,840
Speaker 2: and we were getting ramped up and started booking Woodstock

293
00:19:19,080 --> 00:19:21,560
Speaker 2: and Fish. If you remember, there was all these water

294
00:19:21,640 --> 00:19:24,439
Speaker 2: and plumbing issues at Walkins Glen and they had to

295
00:19:24,440 --> 00:19:28,120
Speaker 2: pull the plug the day before that Fish Weekend, which

296
00:19:28,240 --> 00:19:30,479
Speaker 2: caused a lot of red flags for everybody, but not

297
00:19:30,520 --> 00:19:35,160
Speaker 2: for Michael, and capacity was lowered. He didn't have permits,

298
00:19:35,359 --> 00:19:41,400
Speaker 2: he didn't have dB permits. But we proceeded and booked

299
00:19:41,440 --> 00:19:45,640
Speaker 2: a hell of a three day festival of four main

300
00:19:45,760 --> 00:19:49,720
Speaker 2: stages and a couple side stages. Anybody. You can google

301
00:19:49,720 --> 00:19:52,520
Speaker 2: Woodstock fifty. You could see the lineup because it was announced.

302
00:19:52,680 --> 00:19:54,919
Speaker 2: I had never in my life seen a show. This

303
00:19:55,119 --> 00:20:00,560
Speaker 2: was announced in March of twenty nineteen with no on sale,

304
00:20:01,119 --> 00:20:03,679
Speaker 2: and Michael had the idea of this is March, like,

305
00:20:03,840 --> 00:20:07,600
Speaker 2: let's put it on sale Earth Day, you know, April twenty.

306
00:20:08,960 --> 00:20:11,480
Speaker 2: So it was supposed to be on sale. April twenty

307
00:20:11,520 --> 00:20:14,919
Speaker 2: came and went, and I was getting a lot of

308
00:20:14,960 --> 00:20:18,679
Speaker 2: heat from every agent. You know, these are big bands

309
00:20:18,680 --> 00:20:21,840
Speaker 2: I had. The Killer is Maty Cyrus, The Racking Tour's

310
00:20:21,880 --> 00:20:24,399
Speaker 2: Dead and Company, Chance the Rapper, I'm on top of

311
00:20:24,440 --> 00:20:28,800
Speaker 2: my head, Jay Z Imagine, Dragons, Brandy Carlisle, Halsey, it

312
00:20:28,920 --> 00:20:34,080
Speaker 2: was Black Keys and they were like, what's up, what's

313
00:20:34,119 --> 00:20:36,040
Speaker 2: going on with the show? And I and nobody can

314
00:20:36,040 --> 00:20:40,239
Speaker 2: get a straight answer. Finally the plug was pulled and

315
00:20:40,920 --> 00:20:42,280
Speaker 2: it took a lot out of me. So now we're

316
00:20:42,320 --> 00:20:47,560
Speaker 2: in twenty nineteen. Second thing that happened was COVID March

317
00:20:47,800 --> 00:20:51,560
Speaker 2: twenty twenty. I'm on a trip with my wife to

318
00:20:51,600 --> 00:20:54,960
Speaker 2: see my daughter who's studying abroad in London and crushing

319
00:20:55,000 --> 00:20:57,520
Speaker 2: it as a young woman. We fly back on I

320
00:20:57,560 --> 00:21:00,640
Speaker 2: think it's March ninth, I think was March ten. We're

321
00:21:01,040 --> 00:21:03,800
Speaker 2: trying to fall asleep and we turn on CNN and

322
00:21:04,040 --> 00:21:08,840
Speaker 2: Rita Wilson and Tom Hanks got COVID and the NBA

323
00:21:08,920 --> 00:21:13,439
Speaker 2: season was canceled, and I think I'm texting with Wimmer, like,

324
00:21:14,480 --> 00:21:18,160
Speaker 2: you know, oh, this is this is real. And I

325
00:21:18,320 --> 00:21:20,159
Speaker 2: just was one of those guys, Bob who kind of

326
00:21:20,160 --> 00:21:22,960
Speaker 2: had an epiphany, you know, like I'm I'm a little

327
00:21:22,960 --> 00:21:28,600
Speaker 2: burnt right now. I pushed through twenty twenty with DWP.

328
00:21:28,920 --> 00:21:31,800
Speaker 2: We do what everybody else does, you know, get into streaming,

329
00:21:32,640 --> 00:21:35,520
Speaker 2: do what we can to survive. We all take big

330
00:21:35,560 --> 00:21:38,720
Speaker 2: pay cuts and just as a company, and that took

331
00:21:38,760 --> 00:21:41,640
Speaker 2: a lot out of me. Twenty twenty one rolls around.

332
00:21:42,840 --> 00:21:46,840
Speaker 2: We put shows together thanks to guys like Cliff Bernstein

333
00:21:46,880 --> 00:21:49,560
Speaker 2: and Q Prime. We were the first to have Metallica.

334
00:21:49,600 --> 00:21:54,040
Speaker 2: We were the first to have Metallica played twice. They

335
00:21:54,040 --> 00:21:58,199
Speaker 2: played a Friday and a Sunday, different sets. And so

336
00:21:58,320 --> 00:22:03,320
Speaker 2: by then I was watching Metallica at Aftershock, which is

337
00:22:03,359 --> 00:22:06,720
Speaker 2: October twenty twenty one, and I just had this moment

338
00:22:06,880 --> 00:22:11,320
Speaker 2: where I think I'm good. I think I'm good, and

339
00:22:11,400 --> 00:22:14,080
Speaker 2: I talked to Wimmer and we worked out. I left

340
00:22:14,280 --> 00:22:16,840
Speaker 2: as an executive just to become a consultant, just a

341
00:22:16,880 --> 00:22:23,320
Speaker 2: book and during that time, during COVID, I myself became

342
00:22:23,359 --> 00:22:27,240
Speaker 2: a lot closer with one of my than I have met, Bob.

343
00:22:27,280 --> 00:22:31,159
Speaker 2: I have mentors. I thought i'd have a shitload of

344
00:22:31,200 --> 00:22:33,840
Speaker 2: mentors in this industry. I have less than a handful.

345
00:22:33,960 --> 00:22:36,679
Speaker 2: And one of them is Mark Geiger, who's appearing a

346
00:22:36,720 --> 00:22:40,080
Speaker 2: mentor and a tennis buddy. And I know I could

347
00:22:40,119 --> 00:22:43,879
Speaker 2: take him skiing too, but that's a different story. I

348
00:22:43,920 --> 00:22:45,439
Speaker 2: want to get with you one day on skiing too,

349
00:22:45,440 --> 00:22:47,359
Speaker 2: because I went to the University Colorado for the sole

350
00:22:47,400 --> 00:22:48,800
Speaker 2: reason because I was a ski rat.

351
00:22:50,720 --> 00:22:54,159
Speaker 1: That's such a long conversation. I'm gonna let it go. Sorry,

352
00:22:54,400 --> 00:22:57,560
Speaker 1: continue with the getting together with Geiger.

353
00:22:57,640 --> 00:23:02,800
Speaker 2: As my wife would say, here's my ADHD kicking. Geiger

354
00:23:03,200 --> 00:23:06,480
Speaker 2: was leaving WM and we're playing tennis, and he's like,

355
00:23:06,520 --> 00:23:10,000
Speaker 2: I'm starting something. I'm kind of going back to my roots,

356
00:23:10,359 --> 00:23:13,760
Speaker 2: and I want to what I love and when I've

357
00:23:13,800 --> 00:23:17,199
Speaker 2: always loved to booking Metallica and Guns n' Rows and

358
00:23:17,200 --> 00:23:20,360
Speaker 2: Foo Fighters is great, but Bob, I'm all about music discovery.

359
00:23:20,400 --> 00:23:24,320
Speaker 2: To this day, I eat it up and I love

360
00:23:24,359 --> 00:23:27,240
Speaker 2: when I find a band that I actually love, because

361
00:23:27,280 --> 00:23:29,600
Speaker 2: a lot of these and everybody knows this about me,

362
00:23:30,320 --> 00:23:32,800
Speaker 2: there's a good amount of these bands because I'm a

363
00:23:32,800 --> 00:23:36,240
Speaker 2: businessman that I book that I don't really like personally,

364
00:23:36,280 --> 00:23:37,919
Speaker 2: but I get it and I appreciate it and I

365
00:23:37,960 --> 00:23:40,280
Speaker 2: respect it. But when there's a band that I like

366
00:23:40,800 --> 00:23:42,680
Speaker 2: that I appreciate and respect it and I get to

367
00:23:42,720 --> 00:23:47,200
Speaker 2: go watch, that's that's the good stuff. So with Mark,

368
00:23:47,960 --> 00:23:52,560
Speaker 2: you know, here's a guy who started Lollapalooza. Here's a

369
00:23:52,600 --> 00:23:55,960
Speaker 2: guy who's his resume is we all know it, but

370
00:23:56,359 --> 00:23:58,720
Speaker 2: he loves going to see an unsigned band at a

371
00:23:58,720 --> 00:24:02,280
Speaker 2: three hundred club room, as do I. So he said,

372
00:24:02,320 --> 00:24:05,840
Speaker 2: I'm starting this company. And at the time I was like,

373
00:24:05,960 --> 00:24:08,920
Speaker 2: you know what, you know, if you were selling strawberries

374
00:24:08,920 --> 00:24:10,520
Speaker 2: off the four or five, I think I would go

375
00:24:10,560 --> 00:24:14,560
Speaker 2: with you. Let's let's let's do this. So I called Wimmer.

376
00:24:15,040 --> 00:24:18,320
Speaker 2: This is I think January twenty two now, and I said,

377
00:24:18,320 --> 00:24:20,920
Speaker 2: look something. He loves Mark like I do. And he

378
00:24:21,000 --> 00:24:25,960
Speaker 2: said something something on opportunities arisen and I want to

379
00:24:26,000 --> 00:24:28,800
Speaker 2: try this with Mark. And Danny said, is Mark interested

380
00:24:28,840 --> 00:24:34,080
Speaker 2: in festivals? And mark S answer was fuck no, because

381
00:24:34,119 --> 00:24:36,480
Speaker 2: Mark's been there, done that, and he just he wants

382
00:24:36,520 --> 00:24:41,679
Speaker 2: to do his venues and Dany's like, all right, you know,

383
00:24:41,840 --> 00:24:45,440
Speaker 2: have at it man. So twenty twenty two to twenty four,

384
00:24:46,080 --> 00:24:49,159
Speaker 2: I was kind of rolling double duty working as an

385
00:24:49,160 --> 00:24:54,080
Speaker 2: executive in Marks Companies, Saved Live and consulting with DWP.

386
00:24:55,160 --> 00:25:00,159
Speaker 2: Dell Williams came back and took the role of of

387
00:25:00,200 --> 00:25:04,320
Speaker 2: talent at DWB was so it's been this kind of

388
00:25:04,920 --> 00:25:08,360
Speaker 2: constant flow between Gary, Danny and Dell to this day.

389
00:25:09,840 --> 00:25:13,240
Speaker 1: So you've recently left Save Live. What was going on there?

390
00:25:16,720 --> 00:25:20,439
Speaker 2: Sports analogy if I can. I was a player at

391
00:25:20,480 --> 00:25:23,760
Speaker 2: a position and I knew it and Mark knew it.

392
00:25:23,760 --> 00:25:29,600
Speaker 2: It right, people wrong fit it was. It's a volume

393
00:25:29,640 --> 00:25:35,800
Speaker 2: based booking job. I love creating and curating and putting

394
00:25:35,840 --> 00:25:39,600
Speaker 2: together who could I put under Metallica with with Danny

395
00:25:39,640 --> 00:25:41,680
Speaker 2: and Dell and what can we put on the side

396
00:25:41,720 --> 00:25:45,880
Speaker 2: stages Save Live. I wish him the best, love them,

397
00:25:46,119 --> 00:25:47,639
Speaker 2: just it wasn't right for me, and I'm at the

398
00:25:47,680 --> 00:25:51,760
Speaker 2: point in my life, you know, I'm a squirrel Who've

399
00:25:51,760 --> 00:25:54,400
Speaker 2: collected a good amount of nuts where I just want

400
00:25:54,400 --> 00:25:57,159
Speaker 2: to work with people or do something that inspires me

401
00:25:57,320 --> 00:26:02,919
Speaker 2: and excites me so completely amical parting Mark got it.

402
00:26:04,040 --> 00:26:06,520
Speaker 2: I hope he I hope he rules the world, and

403
00:26:06,520 --> 00:26:08,040
Speaker 2: I hope woman rules the world too.

404
00:26:08,400 --> 00:26:10,080
Speaker 1: Okay, so where does this leave you?

405
00:26:12,119 --> 00:26:15,680
Speaker 2: I am consulting with DWP. I also kept a couple

406
00:26:15,720 --> 00:26:20,520
Speaker 2: of venues Mark greenlit which is the Rave and Eagles

407
00:26:20,520 --> 00:26:24,879
Speaker 2: ball Room in Milwaukee, Wisconsin. Fantastic historic venues. I'm working

408
00:26:24,920 --> 00:26:30,920
Speaker 2: on an international deal with a German promoter, and I'm

409
00:26:31,119 --> 00:26:36,199
Speaker 2: just kind of you know, I'm leaning, Bob. I'm in

410
00:26:36,280 --> 00:26:40,200
Speaker 2: a really unique place in my life. I'm leaning hard

411
00:26:40,920 --> 00:26:46,119
Speaker 2: on my relationships because that's all I got. You know,

412
00:26:46,880 --> 00:26:51,280
Speaker 2: somebody said, you work till you're forty five. Let's say

413
00:26:51,280 --> 00:26:54,800
Speaker 2: you work to your fifty to build your relationships, and

414
00:26:54,840 --> 00:26:58,520
Speaker 2: then why don't you take fifty to whenever to use them?

415
00:27:00,520 --> 00:27:04,679
Speaker 1: Dot and I here, what's this? What's going on with you?

416
00:27:04,720 --> 00:27:06,040
Speaker 1: I think you said in Wisconsin?

417
00:27:07,440 --> 00:27:12,000
Speaker 2: Yeah, I am consulting Eagles Ballroom and the Rave Eagles

418
00:27:12,040 --> 00:27:15,920
Speaker 2: at there. It's this fantastic historic venue that is all

419
00:27:15,960 --> 00:27:18,359
Speaker 2: in one. There's four venues in this building. It's across

420
00:27:18,359 --> 00:27:22,280
Speaker 2: the street from Marquette University. An a rock band worth anything.

421
00:27:22,359 --> 00:27:25,960
Speaker 2: In the last thirty years has heard of Eagles Ballroom Independent?

422
00:27:26,680 --> 00:27:29,320
Speaker 2: You know again, I've always been kind of an independent spirit,

423
00:27:29,920 --> 00:27:32,920
Speaker 2: even at the at my record label days. I worked

424
00:27:32,960 --> 00:27:36,040
Speaker 2: for one Monster Major. That's where I met Jason Vlohm

425
00:27:36,280 --> 00:27:40,040
Speaker 2: at Atlantic Records. Besides that, I was I was an Electra.

426
00:27:40,440 --> 00:27:42,920
Speaker 2: Geffen at the time was kind of a sister label

427
00:27:42,960 --> 00:27:47,320
Speaker 2: of Innerscope I worked for. Before Atlantic, I worked for

428
00:27:47,359 --> 00:27:50,800
Speaker 2: Tag Records, which was the Atlantic Group, a startup label

429
00:27:51,040 --> 00:27:55,680
Speaker 2: started by Craig Callman. That folded. I kept on with Atlantic.

430
00:27:56,240 --> 00:27:58,480
Speaker 2: So I always love the independent spirit and that was

431
00:27:58,520 --> 00:28:03,639
Speaker 2: Saved Live. Save Live is independent run venues that go

432
00:28:03,840 --> 00:28:05,919
Speaker 2: up against cocin PEPSI.

433
00:28:06,800 --> 00:28:10,600
Speaker 1: Okay, let's go back. You do the initial festival in

434
00:28:10,720 --> 00:28:15,800
Speaker 1: partnership with AG. Are the rest of these festivals fully

435
00:28:15,840 --> 00:28:18,960
Speaker 1: independent or are they in partnership with AG or anybody else?

436
00:28:19,680 --> 00:28:26,760
Speaker 2: Yeah, they're fully independent, fully independent. The AEG partnership, as

437
00:28:26,840 --> 00:28:28,720
Speaker 2: things do in life, ran its course.

438
00:28:29,520 --> 00:28:29,680
Speaker 1: Uh.

439
00:28:29,800 --> 00:28:33,199
Speaker 2: There was a there was a divorce. I'm the child

440
00:28:33,280 --> 00:28:39,160
Speaker 2: of the divorce, you know. And when those festivals kind

441
00:28:39,200 --> 00:28:42,720
Speaker 2: of as things do, as festivals come and go, those

442
00:28:42,760 --> 00:28:46,160
Speaker 2: festivals had a great run, and that partnership had a

443
00:28:46,160 --> 00:28:48,640
Speaker 2: great run, and it dissolved. It was time to it

444
00:28:48,680 --> 00:28:53,200
Speaker 2: was time to separate, and I stayed on as the

445
00:28:53,240 --> 00:28:56,000
Speaker 2: head of Talent with DWP. So all the festivals that

446
00:28:56,040 --> 00:28:59,320
Speaker 2: I've mentioned to you, Welcome to Rockville, Louder than Life,

447
00:28:59,360 --> 00:29:03,960
Speaker 2: Bourbon and Beyond on Rock, Oklahoma, Sonic Temple, After Shock

448
00:29:04,000 --> 00:29:06,520
Speaker 2: are completely owned and operated by by DWP.

449
00:29:06,920 --> 00:29:12,160
Speaker 1: And where does the financing come for these festivals DWP?

450
00:29:12,920 --> 00:29:14,120
Speaker 1: So it's self financed.

451
00:29:14,880 --> 00:29:18,280
Speaker 2: Yeah, there's you know, there's there's investors, and not right

452
00:29:18,320 --> 00:29:19,800
Speaker 2: of me to talk about that right now.

453
00:29:20,800 --> 00:29:26,080
Speaker 1: Okay, So let's say you have these festivals. How far

454
00:29:26,120 --> 00:29:29,080
Speaker 1: in advanced you start planning for a festival.

455
00:29:29,720 --> 00:29:32,920
Speaker 2: That's a great question, because it's getting more the window,

456
00:29:32,960 --> 00:29:35,840
Speaker 2: the windows getting more and more. When we started, I

457
00:29:35,880 --> 00:29:37,920
Speaker 2: remember we used to announce like on Martin Luther King

458
00:29:38,000 --> 00:29:42,760
Speaker 2: Day in January for a May festival. And now we're

459
00:29:42,800 --> 00:29:45,120
Speaker 2: definitely in the in the back end of the year

460
00:29:45,160 --> 00:29:49,600
Speaker 2: before when we announce usually November December. So it's a

461
00:29:49,640 --> 00:29:55,280
Speaker 2: it's a three hundred and sixty five day siege we have.

462
00:29:55,920 --> 00:29:58,600
Speaker 2: You know, again, when you say Rock is dead, I'll

463
00:29:58,680 --> 00:30:01,760
Speaker 2: just tell you man two thousand in twenty five, because

464
00:30:01,760 --> 00:30:06,720
Speaker 2: twenty twenty four we're as we're so talent dependent. Kind

465
00:30:06,760 --> 00:30:09,680
Speaker 2: of a down you know, the thesis come in cycles.

466
00:30:09,800 --> 00:30:11,880
Speaker 2: It's kind of a down year for headliners. We actually

467
00:30:11,880 --> 00:30:16,280
Speaker 2: had to freaking reunite a metal band, Slayer. They're doing

468
00:30:16,280 --> 00:30:19,320
Speaker 2: three shows this year. Two of them are with us,

469
00:30:19,480 --> 00:30:22,360
Speaker 2: the other one's riot Fest in Chicago. So we like

470
00:30:22,840 --> 00:30:26,040
Speaker 2: helped put together Slayer again. So it's been kind of

471
00:30:26,040 --> 00:30:28,480
Speaker 2: a down year. And that happens. I mean you see

472
00:30:28,480 --> 00:30:31,560
Speaker 2: it at God if you remember last summer with Beyonce

473
00:30:31,720 --> 00:30:35,800
Speaker 2: and Taylor and Metallica, gn R and Green Day. How

474
00:30:35,800 --> 00:30:38,920
Speaker 2: many stadium tours are this year? So kind of a

475
00:30:38,960 --> 00:30:43,840
Speaker 2: down year. Twenty five feels great. We're in twenty five,

476
00:30:43,880 --> 00:30:44,840
Speaker 2: we're booking twenty five.

477
00:30:52,200 --> 00:30:56,000
Speaker 1: Let me go sideways for one second. You had the

478
00:30:56,040 --> 00:30:59,880
Speaker 1: Black Keys and Arenas that shut down, and you had

479
00:31:00,120 --> 00:31:03,280
Speaker 1: j Loo that shut down. Do we learn anything there?

480
00:31:04,800 --> 00:31:07,800
Speaker 2: Yeah, no, it's and I was talking to I still

481
00:31:07,840 --> 00:31:11,160
Speaker 2: like to talk to venues for my especially for festival research,

482
00:31:11,720 --> 00:31:15,680
Speaker 2: and it's kind of down this year, and especially Look,

483
00:31:15,720 --> 00:31:19,680
Speaker 2: I think rock and hip hop. I like to think

484
00:31:19,720 --> 00:31:21,880
Speaker 2: inflation has a lot to do with this, Bob. I

485
00:31:21,920 --> 00:31:26,680
Speaker 2: think we deal with paycheck to paycheck people that's the

486
00:31:26,720 --> 00:31:31,000
Speaker 2: core audience, you know, for for us at a at

487
00:31:31,000 --> 00:31:34,479
Speaker 2: a single GA ticket, I'm being really general. Say it's

488
00:31:34,520 --> 00:31:36,640
Speaker 2: one hundred and seventy five dollars, which to me is

489
00:31:36,680 --> 00:31:39,560
Speaker 2: great value because you say you have forty bands a day.

490
00:31:39,960 --> 00:31:42,600
Speaker 2: Do the math, it's like five it's less than five

491
00:31:43,000 --> 00:31:47,080
Speaker 2: five dollars a band. But these people have to decide,

492
00:31:47,120 --> 00:31:51,120
Speaker 2: like am I gonna buy Welcome to Rockville or fix

493
00:31:51,160 --> 00:31:56,000
Speaker 2: my carbureator. It's being very general. I have to you know,

494
00:31:56,040 --> 00:32:00,400
Speaker 2: I have to paint paint part of my house or

495
00:32:00,440 --> 00:32:04,520
Speaker 2: get that concert ticket. And I think people, I think

496
00:32:04,520 --> 00:32:09,240
Speaker 2: inflation is catching up, and I think you're seeing that around,

497
00:32:09,360 --> 00:32:13,400
Speaker 2: especially in rock and hip hop. That's what that's what

498
00:32:13,480 --> 00:32:16,920
Speaker 2: I'm getting for this year. So the strongest will survive.

499
00:32:17,320 --> 00:32:21,480
Speaker 2: The branded festivals I think are doing great. Dvp's having

500
00:32:21,520 --> 00:32:24,080
Speaker 2: a really good year. I'm not hyping you. It's it's

501
00:32:24,640 --> 00:32:29,560
Speaker 2: the record breaking year actually, because I think, Okay, I

502
00:32:29,600 --> 00:32:33,479
Speaker 2: think if you are a festival and you're starting and

503
00:32:33,520 --> 00:32:37,680
Speaker 2: you start with say you launch a new festival and

504
00:32:37,720 --> 00:32:41,040
Speaker 2: it's Siza and Noah Khan and Blink one ey two

505
00:32:41,200 --> 00:32:44,440
Speaker 2: and Gwen Stefani and Janelle Monet, like who are you

506
00:32:44,520 --> 00:32:47,320
Speaker 2: appealing to? But if you're at if you don't have

507
00:32:47,360 --> 00:32:51,600
Speaker 2: a these festivals, the root of the tree, the core

508
00:32:52,160 --> 00:32:55,560
Speaker 2: are rock festivals. You can go kind of left, you

509
00:32:55,600 --> 00:32:58,400
Speaker 2: know with Foo Fighters, Queens of the Stone Age. You

510
00:32:58,440 --> 00:33:02,600
Speaker 2: can go right with Mega Death and Lamba God and Slipknot.

511
00:33:03,040 --> 00:33:07,320
Speaker 2: You go center with Papa Roach and Shine Down Godsmack.

512
00:33:08,480 --> 00:33:10,800
Speaker 2: We're allowed to do that, but we're not. We don't

513
00:33:10,800 --> 00:33:13,760
Speaker 2: go for Megan Thee, Stallion and Sisa. We are rock

514
00:33:13,800 --> 00:33:16,479
Speaker 2: festivals and I think those are those are thriving because

515
00:33:16,520 --> 00:33:18,560
Speaker 2: they have their base. That's my take.

516
00:33:19,240 --> 00:33:24,360
Speaker 1: Okay, let's go back to the timeline. Let's say a

517
00:33:24,520 --> 00:33:29,040
Speaker 1: festival is going to play in May. How far in

518
00:33:29,120 --> 00:33:31,880
Speaker 1: advance will you start working on that festival?

519
00:33:36,680 --> 00:33:40,480
Speaker 2: May May twenty five? We were doing calls in January

520
00:33:40,520 --> 00:33:41,040
Speaker 2: twenty four.

521
00:33:42,760 --> 00:33:46,000
Speaker 1: Okay, on that What is the first step? Where does

522
00:33:46,080 --> 00:33:48,280
Speaker 1: talent come in putting on a festival?

523
00:33:49,760 --> 00:33:53,640
Speaker 2: Yeah? I love that question because for me, I'm a

524
00:33:53,640 --> 00:33:58,040
Speaker 2: big proponent of top down because for a couple of reasons,

525
00:33:58,520 --> 00:34:02,360
Speaker 2: if you have Metallica or you have the Food Fighters

526
00:34:02,800 --> 00:34:05,880
Speaker 2: and Metallica Metallica is their own genre, that's bad example,

527
00:34:05,920 --> 00:34:12,120
Speaker 2: because Metallica could play with anybody. If you have Pantera,

528
00:34:12,800 --> 00:34:16,279
Speaker 2: you have to curate and program a proper way. You know,

529
00:34:16,320 --> 00:34:20,400
Speaker 2: you can't get too cute and put Royal Blood with

530
00:34:20,400 --> 00:34:24,719
Speaker 2: with Pantera. If you have the food Fighters rightfully, so

531
00:34:25,400 --> 00:34:30,520
Speaker 2: they they come with a couple proper demands. Dave loves females,

532
00:34:31,360 --> 00:34:35,719
Speaker 2: so a band like the Pretty Reckless or Hailstorm is

533
00:34:35,760 --> 00:34:39,160
Speaker 2: great to get and represent on that day. They don't

534
00:34:39,320 --> 00:34:43,799
Speaker 2: like the fist clenching metal, although Dave is a big

535
00:34:43,840 --> 00:34:46,719
Speaker 2: fan of that, but food Fighter of the brand. So

536
00:34:46,840 --> 00:34:48,520
Speaker 2: you go Queen's of the Stone Age, you go Greta

537
00:34:48,600 --> 00:34:53,360
Speaker 2: van Fleet, you go Royal Blood. So you have to

538
00:34:53,480 --> 00:34:55,160
Speaker 2: so you have to stop the start at the top,

539
00:34:55,360 --> 00:34:57,680
Speaker 2: at the top and work your way down. I think

540
00:34:57,760 --> 00:35:00,120
Speaker 2: if not, you're going to be left with all all

541
00:35:00,120 --> 00:35:03,160
Speaker 2: these mid level bands and a very bloated budget, and

542
00:35:03,200 --> 00:35:04,080
Speaker 2: you got to be careful.

543
00:35:04,840 --> 00:35:07,440
Speaker 1: Let's start with the budget. Do you have a hard

544
00:35:07,520 --> 00:35:09,960
Speaker 1: budget before you start calling anybody?

545
00:35:11,560 --> 00:35:15,239
Speaker 2: Yes, but it's it's it's a moving target depending on

546
00:35:15,480 --> 00:35:20,600
Speaker 2: you know what this band. Like with Slayer, you want

547
00:35:20,600 --> 00:35:26,040
Speaker 2: to have security, I guess using that word. So if

548
00:35:26,120 --> 00:35:29,080
Speaker 2: you look at Aftershock, we got Slayer and Judas, we

549
00:35:29,160 --> 00:35:32,600
Speaker 2: got Slayer and Pantera. We got Iron Maiden, a band

550
00:35:32,600 --> 00:35:35,520
Speaker 2: that I've coveted, Danny and I and Delve coveted since

551
00:35:35,520 --> 00:35:38,319
Speaker 2: we started. There's two bands, by the way, that we

552
00:35:38,440 --> 00:35:41,680
Speaker 2: coveted and were down to one, and that that one

553
00:35:41,719 --> 00:35:44,800
Speaker 2: is raged against the machine and just cry and shame.

554
00:35:44,840 --> 00:35:48,080
Speaker 2: They're not an actual band right now. So normally you

555
00:35:48,080 --> 00:35:50,040
Speaker 2: would say, you know you got you got your headliner,

556
00:35:51,160 --> 00:35:56,160
Speaker 2: Slayer or Maiden, We're good, let's let's but we wanted

557
00:35:56,200 --> 00:35:58,600
Speaker 2: to really kind of hit them over the head with

558
00:35:58,640 --> 00:36:03,480
Speaker 2: a hammer. So we increase the top line budget and

559
00:36:03,520 --> 00:36:06,920
Speaker 2: with that, you're gonna probably have to increase your ticket price.

560
00:36:07,640 --> 00:36:11,200
Speaker 2: So that's the great catch twenty two, and that is

561
00:36:11,239 --> 00:36:15,399
Speaker 2: the great moment where festivals can outprice themselves because at

562
00:36:15,440 --> 00:36:19,439
Speaker 2: the end of the day, our boss is the fan.

563
00:36:19,920 --> 00:36:23,479
Speaker 2: Capital f capital, a capital end period, the fan will

564
00:36:23,480 --> 00:36:27,160
Speaker 2: speak and we'll know if we've outpriced. And I think

565
00:36:27,200 --> 00:36:29,960
Speaker 2: some festivals out there have like they look at the

566
00:36:29,960 --> 00:36:34,479
Speaker 2: ticket price and I'm taking a pass because this isn't

567
00:36:34,480 --> 00:36:40,520
Speaker 2: my festival. So yes, there's a budget, Yes we stick

568
00:36:40,600 --> 00:36:43,280
Speaker 2: to it religiously, and yes it's a moving target.

569
00:36:44,440 --> 00:36:50,560
Speaker 1: Okay, So let's say it's January of twenty four. You're

570
00:36:50,600 --> 00:36:55,200
Speaker 1: booking for May of twenty five before you call anybody,

571
00:36:55,280 --> 00:36:58,480
Speaker 1: do you plot out all four days?

572
00:36:59,080 --> 00:37:03,279
Speaker 2: You plot out your your your headliners. I do, we do.

573
00:37:04,800 --> 00:37:07,719
Speaker 2: And if it was like if it was pay for,

574
00:37:08,080 --> 00:37:11,960
Speaker 2: you know, you would go through a fucking notebook because

575
00:37:12,000 --> 00:37:13,600
Speaker 2: what you start with and what you end with are

576
00:37:13,640 --> 00:37:17,040
Speaker 2: two very different things. Those those grids that we live

577
00:37:17,080 --> 00:37:22,239
Speaker 2: by a change and they were we're booking. I'm telling you,

578
00:37:22,280 --> 00:37:25,000
Speaker 2: I don't. I can't speak for all festivals. We're booking

579
00:37:25,000 --> 00:37:28,120
Speaker 2: the usually the week the week before we announced too.

580
00:37:29,040 --> 00:37:32,040
Speaker 2: You're still in it. It is, it's it's wild because

581
00:37:32,200 --> 00:37:36,360
Speaker 2: festivals are different. You know. You you ask for more rightfully,

582
00:37:36,440 --> 00:37:40,399
Speaker 2: so you pay from You pay more money for two

583
00:37:40,480 --> 00:37:43,560
Speaker 2: main reasons. Bob, is you pay for the specialty of

584
00:37:43,640 --> 00:37:46,480
Speaker 2: the performance. We like to make it special. And you

585
00:37:46,520 --> 00:37:49,239
Speaker 2: pay for radius claus you know, like I said, those

586
00:37:49,280 --> 00:37:54,040
Speaker 2: feeder markets. We like to If you're playing Columbus Sonic Temple,

587
00:37:54,560 --> 00:37:56,480
Speaker 2: that's your play in the region.

588
00:37:58,320 --> 00:38:00,920
Speaker 1: Do all acts have the sea radius clause?

589
00:38:02,440 --> 00:38:04,920
Speaker 2: We like to kind of keep it case by case,

590
00:38:05,600 --> 00:38:09,160
Speaker 2: but it is a Pandora's box. We're really strict on radius.

591
00:38:09,440 --> 00:38:13,520
Speaker 2: Can't speak for other promoters, but it is case by case.

592
00:38:14,480 --> 00:38:16,520
Speaker 1: And how long a period of time and how many

593
00:38:16,600 --> 00:38:19,880
Speaker 1: miles will be the typical headliner or radius clause.

594
00:38:20,920 --> 00:38:27,360
Speaker 2: I'm more into state like, for example, sonic temples radius

595
00:38:27,400 --> 00:38:34,880
Speaker 2: states as in Ohio, Kentucky, West Virginia. That kind of

596
00:38:34,920 --> 00:38:37,920
Speaker 2: covers it. If you want to play outside of those,

597
00:38:38,200 --> 00:38:41,719
Speaker 2: we're probably cool. There's a couple markets that kind of

598
00:38:41,719 --> 00:38:44,520
Speaker 2: go into that two fifty to three hundred mile radius,

599
00:38:45,600 --> 00:38:49,040
Speaker 2: which is kind of the the industry standard.

600
00:38:49,480 --> 00:38:50,359
Speaker 1: And how long a.

601
00:38:50,320 --> 00:38:56,200
Speaker 2: Window you could announce you could play that show the

602
00:38:56,239 --> 00:39:00,080
Speaker 2: next day, as long as you announce the day you

603
00:39:00,120 --> 00:39:01,800
Speaker 2: can announce from our festival stage.

604
00:39:01,960 --> 00:39:04,560
Speaker 1: No, no, let me let me be clear. Okay, I'm

605
00:39:04,600 --> 00:39:09,120
Speaker 1: a band, I'm playing in Kentucky. How long until i

606
00:39:09,120 --> 00:39:10,440
Speaker 1: can play in Kentucky again?

607
00:39:14,160 --> 00:39:21,000
Speaker 2: Sixty to ninety ninety? It's kid's case by case, it's

608
00:39:21,040 --> 00:39:21,880
Speaker 2: sixty to ninety.

609
00:39:22,520 --> 00:39:26,280
Speaker 1: Okay, So let's go back to booking. Do you call

610
00:39:26,440 --> 00:39:30,200
Speaker 1: agents and see who's available for headliners? Or do you

611
00:39:30,200 --> 00:39:32,160
Speaker 1: make a list to who you want and then call

612
00:39:32,200 --> 00:39:34,520
Speaker 1: the agents.

613
00:39:34,280 --> 00:39:41,000
Speaker 2: Both were you know, we we've become that I there

614
00:39:41,080 --> 00:39:45,520
Speaker 2: isn't another company that does this amount of rock festivals

615
00:39:45,560 --> 00:39:50,560
Speaker 2: in North America of what our core is. So there

616
00:39:50,640 --> 00:39:52,719
Speaker 2: used to be a time when we started, when we

617
00:39:52,760 --> 00:39:56,799
Speaker 2: were getting on our knees to agents and managers like

618
00:39:56,840 --> 00:40:00,520
Speaker 2: what are you doing? What is this? And thanks to people,

619
00:40:00,600 --> 00:40:04,200
Speaker 2: I would say, people like Bill McGaffey and Ken from

620
00:40:04,200 --> 00:40:08,800
Speaker 2: Me Gush and Rick Roskin, early believers, Corey Brennan that

621
00:40:08,800 --> 00:40:12,560
Speaker 2: that got it, that got what we were doing. But

622
00:40:12,719 --> 00:40:15,799
Speaker 2: now we're we're in lockstep. We we have bands that

623
00:40:16,080 --> 00:40:21,680
Speaker 2: will literally create their their cycle around the festival. We

624
00:40:21,719 --> 00:40:25,000
Speaker 2: want to launch a single when you announce, we want

625
00:40:25,000 --> 00:40:29,799
Speaker 2: to put the street date on the festival date, do

626
00:40:29,320 --> 00:40:32,640
Speaker 2: and doing a meet and greet, a pop up in store.

627
00:40:33,239 --> 00:40:36,160
Speaker 2: So these rock bands have it's great. There's a great partnership.

628
00:40:36,239 --> 00:40:39,120
Speaker 2: I mean, I have so many examples, Bob, and I'll

629
00:40:39,200 --> 00:40:41,719
Speaker 2: use and I think you've you've talked to her, which

630
00:40:41,760 --> 00:40:43,360
Speaker 2: I love that you did. I think a couple of

631
00:40:43,400 --> 00:40:45,920
Speaker 2: years ago you reached out to Lizzie Hale of Hailstorm.

632
00:40:46,480 --> 00:40:49,600
Speaker 1: Actually I have not done a podcast with Lizzy Hale.

633
00:40:49,640 --> 00:40:52,719
Speaker 1: I'm certainly familiar with Hailstorm, but the pretty reckless Yes,

634
00:40:52,800 --> 00:40:53,319
Speaker 1: I've done that.

635
00:40:53,920 --> 00:40:57,759
Speaker 2: Yeah, I'll use Hailstorm. Example that was Bill mcgafey. He

636
00:40:58,320 --> 00:41:00,640
Speaker 2: stepped up for us. He called me and said, hey,

637
00:41:00,680 --> 00:41:03,000
Speaker 2: I want you to, you know, put a brand new

638
00:41:03,040 --> 00:41:07,120
Speaker 2: band that I just signed Kenya and am Mike. Who

639
00:41:07,200 --> 00:41:10,279
Speaker 2: is Bill? He's said the lead singers, A lead singer

640
00:41:10,320 --> 00:41:13,480
Speaker 2: is a girl, and the younger brothers the drummer, and

641
00:41:13,760 --> 00:41:15,800
Speaker 2: I hadn't heard a lick. I'm like, you know what, yes,

642
00:41:16,200 --> 00:41:17,960
Speaker 2: but in the band was Hailstorm. We put them on

643
00:41:18,000 --> 00:41:22,120
Speaker 2: at twelve thirty on the little stage and we loved him.

644
00:41:22,440 --> 00:41:25,800
Speaker 2: Two years later they headlined that stage. Two years later,

645
00:41:26,120 --> 00:41:29,359
Speaker 2: they're opening the main stage. Two years three years later

646
00:41:29,400 --> 00:41:31,720
Speaker 2: they're in the middle and they're one of our core bands.

647
00:41:31,800 --> 00:41:35,320
Speaker 2: We build this relationship, we have this. I've got Greta

648
00:41:35,400 --> 00:41:39,400
Speaker 2: van Fleet. Greta van Fleet. I got a demo tape

649
00:41:39,600 --> 00:41:43,440
Speaker 2: from an unsigned from Mark Giger and Ron Opeleski, and

650
00:41:43,560 --> 00:41:46,279
Speaker 2: it was two songs. It was the Flower Song in

651
00:41:46,360 --> 00:41:51,200
Speaker 2: Highway tune. I mean yes, its completely sounded like led Zeppelin,

652
00:41:51,239 --> 00:41:54,799
Speaker 2: and I'm like, let's go Yes, booked him for five

653
00:41:54,880 --> 00:41:58,840
Speaker 2: hundred dollars. I have the contract on my wall. You

654
00:41:58,920 --> 00:42:01,680
Speaker 2: got add a couple of zeros now to to get

655
00:42:01,680 --> 00:42:05,840
Speaker 2: credit of Anfleet, but they're worth it. I've got countless

656
00:42:05,840 --> 00:42:09,000
Speaker 2: stories of that and how we build these bands together

657
00:42:09,440 --> 00:42:13,640
Speaker 2: and they've become family, and how they've risen with us.

658
00:42:13,880 --> 00:42:17,160
Speaker 1: Let's go back to the top end. So what you're

659
00:42:17,280 --> 00:42:21,000
Speaker 1: saying is the agents are where that your festival is

660
00:42:21,080 --> 00:42:23,839
Speaker 1: going to play, and they're pitching you a little bit.

661
00:42:24,360 --> 00:42:29,040
Speaker 1: Do you also have dream talent that you just call

662
00:42:29,600 --> 00:42:31,960
Speaker 1: the manager of the agent and say this is our.

663
00:42:31,880 --> 00:42:36,080
Speaker 2: Vision totally Yes, yes, and we'll and we'll design a pitch.

664
00:42:37,360 --> 00:42:42,120
Speaker 2: I'll use I'll use our friend Cliff Bernstein. We weren't

665
00:42:42,200 --> 00:42:46,319
Speaker 2: ready for Metallica for many years. We had to we

666
00:42:46,360 --> 00:42:49,120
Speaker 2: had to build that trust, we had to build our brand.

667
00:42:50,960 --> 00:42:53,840
Speaker 2: So what we did there was other bands that Q

668
00:42:54,000 --> 00:42:58,680
Speaker 2: Prime has, three Days, Grace, Disturbed, put them on They're

669
00:42:59,480 --> 00:43:02,360
Speaker 2: they're they're down the middle, core bands for these festivals,

670
00:43:03,239 --> 00:43:08,920
Speaker 2: and he'd get word back like great crowd, great merch numbers.

671
00:43:09,640 --> 00:43:12,239
Speaker 2: These guys take care of us. That's one thing that

672
00:43:12,320 --> 00:43:15,759
Speaker 2: we knew from day one. If we're an independent, we

673
00:43:16,000 --> 00:43:19,920
Speaker 2: better go the extra mile backstage and front of house,

674
00:43:20,200 --> 00:43:23,680
Speaker 2: and we do like our We work our stage managers

675
00:43:23,719 --> 00:43:25,640
Speaker 2: and that crew to the core and there by Sunday

676
00:43:25,640 --> 00:43:28,960
Speaker 2: at eleven PM. These guys are so fried because we

677
00:43:29,040 --> 00:43:31,000
Speaker 2: go the extra mile and I go to a lot

678
00:43:31,000 --> 00:43:35,040
Speaker 2: of festivals, and yes, Coachella completely does it right for

679
00:43:35,080 --> 00:43:39,920
Speaker 2: the fan and for the band and for everybody. We

680
00:43:40,040 --> 00:43:43,279
Speaker 2: take notes of that. We've gone to Hellfest, We've taken

681
00:43:43,320 --> 00:43:45,640
Speaker 2: trips to download and rock and ring and walkin park

682
00:43:45,680 --> 00:43:47,680
Speaker 2: and see what some of these do and somewhat of

683
00:43:47,719 --> 00:43:51,280
Speaker 2: these festivals don't do. So we take care of these bands.

684
00:43:51,280 --> 00:43:55,319
Speaker 2: And Q Prime got wint to that. So tried for Metallica. No,

685
00:43:55,680 --> 00:43:58,520
Speaker 2: not this year, not this year. We almost had them

686
00:43:58,520 --> 00:44:00,440
Speaker 2: one year, but we ended up getting the Red Hot

687
00:44:00,520 --> 00:44:05,480
Speaker 2: Chili Peppers when they are Q Prime monumental booking for

688
00:44:05,600 --> 00:44:11,279
Speaker 2: us because that type of booking made sure that we

689
00:44:11,280 --> 00:44:14,239
Speaker 2: weren't just the slipknot of ND Sevenfold, who we love

690
00:44:15,719 --> 00:44:18,400
Speaker 2: hard rock metal festivals. We can go left and we

691
00:44:18,440 --> 00:44:21,120
Speaker 2: can go right. Red Hot Chili Peppers had an amazing

692
00:44:21,160 --> 00:44:27,759
Speaker 2: experience and Metallica was ready for us. So that's the

693
00:44:27,760 --> 00:44:30,759
Speaker 2: story of that dream scenario. We had to be ready

694
00:44:30,760 --> 00:44:31,080
Speaker 2: for them.

695
00:44:31,200 --> 00:44:34,960
Speaker 1: Okay, if these are four night festivals, how many a

696
00:44:35,120 --> 00:44:37,359
Speaker 1: list headliners does each festival need?

697
00:44:38,880 --> 00:44:43,400
Speaker 2: Well, we're four now, and that's the thing which it

698
00:44:43,480 --> 00:44:48,360
Speaker 2: makes it very hard, Bob, because if like for example,

699
00:44:48,520 --> 00:44:51,759
Speaker 2: in twenty one, we had the Foo Fighters done at

700
00:44:51,760 --> 00:44:55,080
Speaker 2: three of them up and announced, and one of the

701
00:44:55,120 --> 00:44:58,120
Speaker 2: saddest things in rock in the last couple decades was

702
00:44:58,120 --> 00:45:02,560
Speaker 2: Taylor Hawkins past and we couldn't I think they were

703
00:45:02,560 --> 00:45:07,760
Speaker 2: playing Lopaluza and a couple other festivals. We couldn't uh

704
00:45:08,239 --> 00:45:11,879
Speaker 2: replace them with Meghan the Stallion, you know, or Chance

705
00:45:11,960 --> 00:45:16,399
Speaker 2: the Rapper. We we we are rock festivals. So the

706
00:45:16,440 --> 00:45:19,080
Speaker 2: you are limited, it does it does make it harder.

707
00:45:19,239 --> 00:45:21,520
Speaker 2: Like I said, this has been a kind of a

708
00:45:21,600 --> 00:45:24,480
Speaker 2: down year for headliners. We got the foods for Rockville,

709
00:45:24,480 --> 00:45:28,960
Speaker 2: we got iron made in an aftershock, but we we

710
00:45:28,960 --> 00:45:30,520
Speaker 2: we had to kind of go back to the well

711
00:45:30,719 --> 00:45:36,040
Speaker 2: on some of some others. But yes, the headliner is key,

712
00:45:36,239 --> 00:45:38,240
Speaker 2: But I'm telling you these fans love Bulk.

713
00:45:39,560 --> 00:45:42,440
Speaker 1: Okay, But just to ask the question again, if there

714
00:45:42,480 --> 00:45:47,719
Speaker 1: are four nights, you have iron made in one night,

715
00:45:48,360 --> 00:45:53,160
Speaker 1: what caliber of status, economic status, and draw do the

716
00:45:53,200 --> 00:45:57,440
Speaker 1: other three nights need to have to make it work? Well?

717
00:45:57,480 --> 00:45:59,560
Speaker 2: Similar to to to the story I told you of

718
00:46:00,680 --> 00:46:02,480
Speaker 2: we had made in one night and then we did

719
00:46:02,880 --> 00:46:06,839
Speaker 2: you know a Slayer and Pantera for another night, so

720
00:46:06,880 --> 00:46:09,600
Speaker 2: you do kind of a you know, two A minuses

721
00:46:09,920 --> 00:46:13,920
Speaker 2: if you will, to stack it up, look a core

722
00:46:14,080 --> 00:46:20,959
Speaker 2: bands for us that our family, Slipknot Events, Sevenfold, Corn Disturbed.

723
00:46:21,480 --> 00:46:24,799
Speaker 2: You know you look at Spotify numbers like Undisturbed, I

724
00:46:24,800 --> 00:46:28,160
Speaker 2: think twenty two million monthly listeners. That they have a

725
00:46:28,200 --> 00:46:30,839
Speaker 2: couple of songs that are through the moon, the sound

726
00:46:30,840 --> 00:46:43,240
Speaker 2: of silence cover bigger than might Some people might think, Okay.

727
00:46:43,800 --> 00:46:48,440
Speaker 1: So let's just assume you have your headline level band.

728
00:46:48,560 --> 00:46:52,319
Speaker 1: You've locked those in. One question before I go down

729
00:46:52,360 --> 00:46:58,120
Speaker 1: the bill. You know, for a long time festivals had

730
00:46:58,360 --> 00:47:01,960
Speaker 1: exclusives and then just before were COVID, the same acts

731
00:47:02,000 --> 00:47:05,840
Speaker 1: seem to be headlining all the festivals. To what degree

732
00:47:06,320 --> 00:47:09,400
Speaker 1: do you want or not want multiple festivals for the

733
00:47:09,400 --> 00:47:10,520
Speaker 1: people you do book?

734
00:47:11,520 --> 00:47:16,480
Speaker 2: Yeah, we were into what's called bundle offers. If you

735
00:47:16,560 --> 00:47:20,080
Speaker 2: can get food Fighters or you can get Pantera for

736
00:47:20,120 --> 00:47:22,640
Speaker 2: a couple of them. But I will tell you these

737
00:47:22,680 --> 00:47:25,960
Speaker 2: fans are smart. They start seeing, oh that looks like

738
00:47:26,200 --> 00:47:28,279
Speaker 2: Loud of Them Life looks like Welcome to Rockville or

739
00:47:28,480 --> 00:47:32,120
Speaker 2: Louder than Life and after Shock. So we can't duplicate

740
00:47:32,160 --> 00:47:36,000
Speaker 2: too much, So we do our best to separate, but

741
00:47:36,320 --> 00:47:38,120
Speaker 2: it's good when you can get a band for a

742
00:47:38,160 --> 00:47:40,840
Speaker 2: couple of them. It's great when you can get a

743
00:47:40,880 --> 00:47:42,719
Speaker 2: band for one of them. We had Green Day for

744
00:47:42,800 --> 00:47:46,920
Speaker 2: Louder than Life. They're exclusive kind of Ohio Valley Play,

745
00:47:47,000 --> 00:47:52,640
Speaker 2: which is Kentucky, Ohio, West Virginia fucking great. So the

746
00:47:52,719 --> 00:47:58,920
Speaker 2: exclusive is great. Those are those are important, Love them expensive,

747
00:47:59,480 --> 00:48:00,720
Speaker 2: but love them.

748
00:48:00,800 --> 00:48:04,040
Speaker 1: Okay, but you've locked in your headliners? Where do you

749
00:48:04,120 --> 00:48:04,920
Speaker 1: go from there?

750
00:48:05,600 --> 00:48:08,560
Speaker 2: Right? So if you have again, if you have kind

751
00:48:08,600 --> 00:48:13,200
Speaker 2: of slipknot closing a night, you got to program appropriately,

752
00:48:15,160 --> 00:48:18,560
Speaker 2: and you could we like to kind of stretch the

753
00:48:18,880 --> 00:48:22,759
Speaker 2: fishing net as much as we can without sorry to

754
00:48:22,800 --> 00:48:25,120
Speaker 2: use cliches jumping the shark on a slip not day.

755
00:48:25,680 --> 00:48:30,160
Speaker 2: So then you go down and you know, mega death.

756
00:48:30,320 --> 00:48:33,000
Speaker 2: I'm just throwing bands out, Lamma God, there are tons

757
00:48:33,040 --> 00:48:35,279
Speaker 2: of them, and I'll tell you there there is a

758
00:48:35,440 --> 00:48:40,960
Speaker 2: nice crop of bands right there on the cusp in

759
00:48:41,000 --> 00:48:44,719
Speaker 2: our world, including and again you may never have heard

760
00:48:44,760 --> 00:48:46,640
Speaker 2: of these bands that I'm about to say, and that's okay,

761
00:48:47,080 --> 00:48:51,080
Speaker 2: but bands like bad Omens, they're about there. An arena act,

762
00:48:51,239 --> 00:48:55,480
Speaker 2: Bring me the Horizon, a data remember falling in Reverse

763
00:48:57,640 --> 00:49:00,239
Speaker 2: and sorry to the word. If I'm missing a couple

764
00:49:00,320 --> 00:49:02,480
Speaker 2: in that immediate world, you know, a band like Eis

765
00:49:02,560 --> 00:49:05,480
Speaker 2: nine Kills, who Metallica is taking out right now? There

766
00:49:05,520 --> 00:49:08,919
Speaker 2: is movement, there is there is traction in the rock

767
00:49:08,960 --> 00:49:13,640
Speaker 2: hard rock world. And these are bands that you know

768
00:49:13,800 --> 00:49:18,719
Speaker 2: are melodic and very heavy and not mainstream, but the

769
00:49:18,800 --> 00:49:21,400
Speaker 2: core knows them. If I just said ban Oben's falling

770
00:49:21,440 --> 00:49:24,160
Speaker 2: in reverse to a bunch of rock fans are like that,

771
00:49:24,320 --> 00:49:27,760
Speaker 2: that's that's that they think they could headline a festival.

772
00:49:28,480 --> 00:49:30,960
Speaker 2: And again, I could look at you and I bet

773
00:49:31,040 --> 00:49:32,480
Speaker 2: you may have never heard of bad Omens.

774
00:49:32,760 --> 00:49:36,000
Speaker 1: I have heard of those bands has been around for

775
00:49:36,080 --> 00:49:36,480
Speaker 1: a while.

776
00:49:37,080 --> 00:49:39,719
Speaker 2: Yeah, yeah, let's let's go back.

777
00:49:40,880 --> 00:49:44,080
Speaker 1: Let's talk about pricing. Can you buy a day ticket

778
00:49:44,120 --> 00:49:46,160
Speaker 1: or do you have to buy all four days?

779
00:49:47,960 --> 00:49:52,040
Speaker 2: We go four day tickets out of the shoot four

780
00:49:52,120 --> 00:49:56,520
Speaker 2: day tickets? Single day there was uh we we will

781
00:49:57,160 --> 00:50:01,320
Speaker 2: uh priced here. Rock Oklahoma will start as a weekend

782
00:50:01,360 --> 00:50:05,320
Speaker 2: because again that's such a camping festival. So again, ninety

783
00:50:05,320 --> 00:50:08,680
Speaker 2: percent of that festival are campers, so you know predominantly

784
00:50:08,719 --> 00:50:11,360
Speaker 2: they're gonna want to They're gonna want the weekend pass

785
00:50:11,800 --> 00:50:14,480
Speaker 2: and the single day at that particular festivals is kind

786
00:50:14,480 --> 00:50:19,040
Speaker 2: of minimal because it's Oklahoma, so it's pretty much Oklahoma City, Tulsa,

787
00:50:19,120 --> 00:50:22,160
Speaker 2: maybe Arkansas, and a couple other cities. So out of

788
00:50:22,200 --> 00:50:26,000
Speaker 2: the gate, we will go single day, single day, VIP,

789
00:50:27,360 --> 00:50:31,760
Speaker 2: four day, four day, VIP, four day ticket plus camping,

790
00:50:31,840 --> 00:50:34,440
Speaker 2: four day ticket plus hotel. So there are a ton

791
00:50:34,480 --> 00:50:35,239
Speaker 2: of tiers.

792
00:50:35,760 --> 00:50:39,520
Speaker 1: But you announce them sequentially. They don't all go on

793
00:50:39,680 --> 00:50:41,120
Speaker 1: sale the same time.

794
00:50:41,560 --> 00:50:42,839
Speaker 2: They go on sale at the same time.

795
00:50:42,920 --> 00:50:44,520
Speaker 1: They do go on sale at the same time.

796
00:50:44,840 --> 00:50:46,920
Speaker 2: Yes, and it's kind of good research. You can kind

797
00:50:46,920 --> 00:50:48,280
Speaker 2: of see that.

798
00:50:48,680 --> 00:50:48,840
Speaker 1: You know.

799
00:50:48,880 --> 00:50:53,640
Speaker 2: Look, Saturday is a protected play. I'm in quotes right

800
00:50:53,640 --> 00:50:58,880
Speaker 2: now because yes, it's it's not hard to do research

801
00:50:58,960 --> 00:51:01,160
Speaker 2: to know that if a guy's going a single day,

802
00:51:01,360 --> 00:51:04,120
Speaker 2: he's off work, he's not going to church or a

803
00:51:04,120 --> 00:51:07,120
Speaker 2: football game on Sunday. Saturday is a good concert day.

804
00:51:07,480 --> 00:51:13,840
Speaker 2: Friday is too, So Thursday the Friday, and Saturday can

805
00:51:13,840 --> 00:51:17,520
Speaker 2: outperform the Thursday Sunday. It's a delight when we see

806
00:51:17,520 --> 00:51:19,560
Speaker 2: the Sunday out performing a Friday or Saturday.

807
00:51:20,719 --> 00:51:25,400
Speaker 1: And once again I realize every festival is different. What

808
00:51:25,480 --> 00:51:26,600
Speaker 1: are the price ranges?

809
00:51:28,960 --> 00:51:32,160
Speaker 2: Okay, so if you go onto Aftershock festival dot Com,

810
00:51:32,880 --> 00:51:37,840
Speaker 2: which if it's okay, I'd like to do because every

811
00:51:37,840 --> 00:51:42,200
Speaker 2: festival is different, because every city is different. And one

812
00:51:42,200 --> 00:51:44,920
Speaker 2: thing I love that we do when you go on

813
00:51:44,960 --> 00:51:50,279
Speaker 2: this website is well, immediately try to grab email addresses.

814
00:51:51,320 --> 00:51:53,680
Speaker 2: It's for research, it's for being part of the family.

815
00:51:53,920 --> 00:51:58,160
Speaker 2: It's for merch discounts, it's for early ticket discounts.

816
00:51:58,840 --> 00:51:59,840
Speaker 1: You know. We like that.

817
00:52:00,080 --> 00:52:02,520
Speaker 2: Again, fan is our boss. We like to ask them

818
00:52:02,520 --> 00:52:04,920
Speaker 2: what bands they want to see next year, what bands

819
00:52:04,920 --> 00:52:11,040
Speaker 2: they liked this year. Love the comments. So you're going

820
00:52:11,120 --> 00:52:14,440
Speaker 2: on aftershock dot com and well, let's.

821
00:52:14,280 --> 00:52:17,880
Speaker 1: Go with the email. Let's say I register for the email.

822
00:52:18,560 --> 00:52:21,080
Speaker 1: How often am I going to hear from you? And

823
00:52:21,160 --> 00:52:22,360
Speaker 1: what's going to be the content?

824
00:52:23,640 --> 00:52:26,399
Speaker 2: Uh, it's everything, It's it's Uh. You'll hear from us

825
00:52:26,480 --> 00:52:29,600
Speaker 2: on uh on a on a on a band that's performing,

826
00:52:29,640 --> 00:52:31,880
Speaker 2: that has a record coming out. You'll hear from us

827
00:52:31,920 --> 00:52:34,040
Speaker 2: on an interview that we did. We have our own

828
00:52:34,040 --> 00:52:38,080
Speaker 2: social media and video team and content. Uh, you'll hear

829
00:52:38,120 --> 00:52:41,480
Speaker 2: from us on on updates. You know, if if a

830
00:52:41,560 --> 00:52:45,360
Speaker 2: band has to drop and we replace, you'll be first

831
00:52:45,360 --> 00:52:53,120
Speaker 2: to know. So going back on on tickets, let's see

832
00:52:53,239 --> 00:52:57,200
Speaker 2: a a weekend, four day it's again I'm not I'm

833
00:52:57,200 --> 00:53:00,359
Speaker 2: not giving away seekers. It's right online we can four

834
00:53:00,440 --> 00:53:06,080
Speaker 2: day is around is around five hundred dollars, so it's

835
00:53:06,120 --> 00:53:08,840
Speaker 2: it comes out to be, you know, a little over

836
00:53:08,960 --> 00:53:13,480
Speaker 2: one hundred and change a day, okay.

837
00:53:13,680 --> 00:53:16,160
Speaker 1: And how much is VIP and what do you get

838
00:53:16,200 --> 00:53:16,840
Speaker 1: for VIP?

839
00:53:18,840 --> 00:53:23,480
Speaker 2: It depends. We have certain different VIPs. One standard VIP

840
00:53:23,680 --> 00:53:26,560
Speaker 2: will be a dedicated entrance will be access to the

841
00:53:26,640 --> 00:53:31,480
Speaker 2: VIP lounge, which usually is tree shaded furniture, live audio,

842
00:53:31,760 --> 00:53:35,520
Speaker 2: video streams of the main stages, water refill air conditioning

843
00:53:35,880 --> 00:53:43,000
Speaker 2: and flushable restrooms dedicated for merch, boose, private lockers, premium

844
00:53:43,040 --> 00:53:47,160
Speaker 2: food and drink offerings. And then there's there's this different

845
00:53:47,160 --> 00:53:47,759
Speaker 2: tiers on that.

846
00:53:49,000 --> 00:53:53,439
Speaker 1: Okay, you were talking earlier. One hundred and seventy five

847
00:53:53,480 --> 00:53:57,400
Speaker 1: dollars and five dollars of band were you talking about

848
00:53:57,560 --> 00:53:59,279
Speaker 1: for four days or for one day?

849
00:53:59,600 --> 00:54:02,320
Speaker 2: By the way, that's including fees. We don't hide fees.

850
00:54:02,920 --> 00:54:05,120
Speaker 2: So it's right there again on the website.

851
00:54:05,840 --> 00:54:07,880
Speaker 1: But the example you were giving for one hundred and

852
00:54:07,920 --> 00:54:10,440
Speaker 1: seventy five dollars, is that a real price for one

853
00:54:10,440 --> 00:54:11,480
Speaker 1: of these festivals?

854
00:54:11,840 --> 00:54:12,760
Speaker 2: Yeah?

855
00:54:12,800 --> 00:54:14,760
Speaker 1: And for one day or for four days.

856
00:54:14,920 --> 00:54:17,680
Speaker 2: That's single day ticket, single day ticket.

857
00:54:17,719 --> 00:54:21,120
Speaker 1: Okay. So generally speaking, you're in the same price range

858
00:54:21,120 --> 00:54:22,200
Speaker 1: as other festivals.

859
00:54:23,480 --> 00:54:26,279
Speaker 2: I think so. But God, the value that we offer

860
00:54:26,480 --> 00:54:27,319
Speaker 2: to the rock fan.

861
00:54:28,760 --> 00:54:32,520
Speaker 1: Okay, let's go. Let's stay as I'm looking at the aftershock.

862
00:54:33,040 --> 00:54:37,040
Speaker 1: You know on Thursday you have Slayer, well known, tell

863
00:54:37,080 --> 00:54:41,440
Speaker 1: me about Linda Man. Who's the next is built under Slayer?

864
00:54:42,320 --> 00:54:49,479
Speaker 2: That is Till of Romstein. Yeah, so the again, the core, well,

865
00:54:49,480 --> 00:54:50,400
Speaker 2: we'll know who that is.

866
00:54:52,000 --> 00:54:55,160
Speaker 1: Okay. If we go to the bottom of that stage

867
00:54:55,840 --> 00:54:58,000
Speaker 1: like a storm, what time will they go on? And

868
00:54:58,040 --> 00:54:58,640
Speaker 1: who are they?

869
00:54:59,480 --> 00:55:03,120
Speaker 2: One o'clock cash? Like a storm is from down Under?

870
00:55:05,400 --> 00:55:09,719
Speaker 2: Funny enough? Fun fact? The drummer is the son of

871
00:55:10,400 --> 00:55:13,040
Speaker 2: Godsmax co manager. Fun fact.

872
00:55:13,320 --> 00:55:20,080
Speaker 1: Okay, there are all these bands. There's like sixty to

873
00:55:20,120 --> 00:55:21,040
Speaker 1: one hundred.

874
00:55:20,719 --> 00:55:22,600
Speaker 2: Bands of good bands. Man.

875
00:55:22,760 --> 00:55:26,120
Speaker 1: Yeah, if I talk to you Gary and I say,

876
00:55:26,160 --> 00:55:31,480
Speaker 1: we're booking sixteen months out, okay, and we look at

877
00:55:31,480 --> 00:55:35,200
Speaker 1: the we start from day one in January of twenty

878
00:55:35,239 --> 00:55:39,400
Speaker 1: twenty four, and the show plays on May of twenty

879
00:55:39,480 --> 00:55:44,600
Speaker 1: twenty five. Will you already know? You personally? Will you

880
00:55:44,719 --> 00:55:49,160
Speaker 1: already know? In January twenty four? Every band that's playing

881
00:55:49,360 --> 00:55:51,719
Speaker 1: sixteen months later, or some of these new to you.

882
00:55:53,000 --> 00:55:57,040
Speaker 2: Oh, some of these are art brand new. And looking

883
00:55:57,080 --> 00:56:00,640
Speaker 2: at this list, there's a scene that's happened that we

884
00:56:01,440 --> 00:56:05,760
Speaker 2: got into and we booked later than normal, which includes

885
00:56:05,840 --> 00:56:11,080
Speaker 2: Drain and Drug Church and gel and Military Gun. There

886
00:56:11,280 --> 00:56:13,480
Speaker 2: there's a new scene popping up and it's kind of like.

887
00:56:13,719 --> 00:56:16,440
Speaker 2: The leaders of that scene is a band called Turnstile,

888
00:56:17,120 --> 00:56:21,960
Speaker 2: who I adore. That's another tremendous d DWP story. I

889
00:56:22,040 --> 00:56:26,879
Speaker 2: found them on YouTube and the manager now is still

890
00:56:26,880 --> 00:56:29,320
Speaker 2: their manager. It's become a very dear friend of ours.

891
00:56:30,120 --> 00:56:34,760
Speaker 2: It's their Turnstile. At the time was like Fugazi meets

892
00:56:34,920 --> 00:56:38,120
Speaker 2: Green Day Ors. It was just they were doing shows

893
00:56:38,120 --> 00:56:43,960
Speaker 2: in gymnasiums and like rec centers. So there's there's a

894
00:56:44,000 --> 00:56:47,800
Speaker 2: real scene. So we grabbed onto this current scene again.

895
00:56:48,080 --> 00:56:52,920
Speaker 2: The leaders of this I don't know al core. Somebody's

896
00:56:52,960 --> 00:56:55,919
Speaker 2: gonna yell at me from probably not saying the genre right,

897
00:56:56,520 --> 00:57:00,879
Speaker 2: but looking looking at the poster of Aftershock, we wanted

898
00:57:00,880 --> 00:57:04,000
Speaker 2: to make sure that scene was really kind of taken

899
00:57:04,040 --> 00:57:05,240
Speaker 2: care of an account.

900
00:57:04,920 --> 00:57:08,520
Speaker 1: For okay, broaden that what other bands were in that scene?

901
00:57:09,400 --> 00:57:14,360
Speaker 2: All right, I'd go, let's say Drain Drug Church, flesh Water,

902
00:57:14,560 --> 00:57:17,120
Speaker 2: look out for Fleshwater Gel.

903
00:57:17,320 --> 00:57:21,360
Speaker 1: Okay, every band, every band is incomparable. But what does

904
00:57:21,400 --> 00:57:22,720
Speaker 1: fresh water sound like?

905
00:57:23,280 --> 00:57:30,360
Speaker 2: Fleshwater sound female lead from Los Angeles actually, which isn't

906
00:57:30,400 --> 00:57:33,480
Speaker 2: which is kind of unusual for this scene. Theyough military

907
00:57:33,480 --> 00:57:37,720
Speaker 2: guns from Los Angeles too, What do they sound like?

908
00:57:38,520 --> 00:57:47,560
Speaker 2: They sound like Green Day meets Damn It Bomb, green

909
00:57:47,680 --> 00:57:56,480
Speaker 2: Day meets Mastodon. There's there's punk, there's metal, and there's

910
00:57:56,520 --> 00:58:01,320
Speaker 2: alternative in this in this kind of movement.

911
00:58:01,560 --> 00:58:05,560
Speaker 1: Okay, so in this movement, the audience that's aware of

912
00:58:05,600 --> 00:58:09,040
Speaker 1: this movement, how are they discovering this movement?

913
00:58:09,920 --> 00:58:14,600
Speaker 2: It's it's uh a fall on word of mouth, social media,

914
00:58:15,720 --> 00:58:19,800
Speaker 2: di I y shows. I know, I know a promoter

915
00:58:19,960 --> 00:58:22,880
Speaker 2: whose name is Casey Smith who handles things like the

916
00:58:22,920 --> 00:58:28,520
Speaker 2: Catalyst in Santa Cruz and and venues in Berkeley and

917
00:58:28,800 --> 00:58:33,040
Speaker 2: up and down coastal California. This they're Santa Cruz. The

918
00:58:33,040 --> 00:58:35,480
Speaker 2: Santa Cruz area is eating it up. It's it's a

919
00:58:35,520 --> 00:58:40,720
Speaker 2: skate rap mentality, but there's but there's metal in it.

920
00:58:40,720 --> 00:58:43,720
Speaker 2: It's it's really unique and they and what I love

921
00:58:43,760 --> 00:58:46,800
Speaker 2: about this genre more than most is they like look

922
00:58:46,840 --> 00:58:49,200
Speaker 2: out for each other. If when Drain or Drug Church

923
00:58:49,280 --> 00:58:51,640
Speaker 2: is playing, every band of that scene is on the

924
00:58:51,640 --> 00:58:54,280
Speaker 2: side of stage watching them and rooting for them, and

925
00:58:54,280 --> 00:58:57,360
Speaker 2: they take each other out, which I feel rock needs

926
00:58:57,360 --> 00:58:57,600
Speaker 2: more of.

927
00:58:59,360 --> 00:59:03,200
Speaker 1: Okay, so if flesh Water is playing your festival, that's

928
00:59:03,240 --> 00:59:07,280
Speaker 1: one thing. If they're not playing your festival, how many

929
00:59:07,280 --> 00:59:09,560
Speaker 1: tickets can they sell them? Where can they sell them?

930
00:59:10,600 --> 00:59:15,480
Speaker 2: They're doing They're thousand plus now they're moving. One of

931
00:59:15,520 --> 00:59:17,840
Speaker 2: the last things I booked with Save Live was a

932
00:59:17,880 --> 00:59:21,880
Speaker 2: Fleshwater show in Oklahoma City. It's called beer City Music

933
00:59:21,920 --> 00:59:27,240
Speaker 2: Hall five hundred that went clean. And that's and they're

934
00:59:27,240 --> 00:59:31,800
Speaker 2: from Los Angeles, So there's a movement. There's a movement.

935
00:59:32,080 --> 00:59:35,800
Speaker 1: Okay, let's say you're one of these bands in these movements.

936
00:59:36,920 --> 00:59:39,040
Speaker 1: Can you work every night of the week if you

937
00:59:39,120 --> 00:59:43,320
Speaker 1: want to? Is there a big enough audience across the country. Yeah?

938
00:59:43,600 --> 00:59:47,680
Speaker 2: Yeah, And again they play like they don't play big places,

939
00:59:48,360 --> 00:59:50,640
Speaker 2: and they're in you know, they're doing at hardcore, they're

940
00:59:50,640 --> 00:59:54,480
Speaker 2: in vans, they're sleeping at friends houses. It's a real

941
00:59:54,560 --> 00:59:58,080
Speaker 2: kind of punk diy mentality. And I know for a

942
00:59:58,120 --> 01:00:01,280
Speaker 2: factor and style was living on couches. Another when they

943
01:00:01,360 --> 01:00:04,120
Speaker 2: launch in twenty five they're playing Madison Square Garden in

944
01:00:04,160 --> 01:00:04,640
Speaker 2: the forum.

945
01:00:05,280 --> 01:00:08,600
Speaker 1: Okay, So I think it used to be a joke

946
01:00:08,680 --> 01:00:12,160
Speaker 1: when people would get a festival slot, and especially in

947
01:00:12,240 --> 01:00:14,520
Speaker 1: early slot twelve for one, and think that it could

948
01:00:14,560 --> 01:00:17,800
Speaker 1: help their career other than saying they played the festival

949
01:00:18,320 --> 01:00:23,560
Speaker 1: with so many fewer avenues of exposure. To what degreed

950
01:00:23,720 --> 01:00:25,960
Speaker 1: does playing one of your festivals. I'm talking about a

951
01:00:26,000 --> 01:00:29,960
Speaker 1: starting band, to what degree might that help their career?

952
01:00:30,760 --> 01:00:34,280
Speaker 2: I pull bands aside Bob at these festivals and say,

953
01:00:34,720 --> 01:00:37,640
Speaker 2: look what you do for your thirty to forty minutes

954
01:00:38,120 --> 01:00:41,840
Speaker 2: at one thirty is not why you're here. You know,

955
01:00:41,960 --> 01:00:45,440
Speaker 2: put on your best show, leave the blood on the stage.

956
01:00:45,720 --> 01:00:48,880
Speaker 2: But you get involved in our media. We have media tents,

957
01:00:50,000 --> 01:00:53,480
Speaker 2: use our press, go see other bands. I know countless

958
01:00:53,480 --> 01:00:55,640
Speaker 2: stories of young bands that have played at one thirty

959
01:00:55,880 --> 01:00:59,320
Speaker 2: that have gotten onto support slots from bigger bands because

960
01:00:59,320 --> 01:01:02,080
Speaker 2: of our festival. And that's a perception thing. You know,

961
01:01:02,120 --> 01:01:05,240
Speaker 2: you're you're on the poster, You're on the poster with Metallica,

962
01:01:05,480 --> 01:01:09,160
Speaker 2: You're on the poster with food Fighters. You know, like

963
01:01:09,360 --> 01:01:11,480
Speaker 2: when when they're when they're when an agent or managers

964
01:01:11,520 --> 01:01:14,840
Speaker 2: pitching their young band perform with food fighters.

965
01:01:23,720 --> 01:01:26,840
Speaker 1: What's the headliner worth money wise?

966
01:01:29,080 --> 01:01:29,520
Speaker 2: Yeah?

967
01:01:29,560 --> 01:01:34,360
Speaker 1: Come on, now, okay, has the price to what degree

968
01:01:34,400 --> 01:01:38,640
Speaker 1: have you seen price inflation since COVID or has it

969
01:01:38,720 --> 01:01:39,520
Speaker 1: stayed steady?

970
01:01:40,480 --> 01:01:43,720
Speaker 2: Now it's look, it's it's it's gone up. Part of

971
01:01:43,760 --> 01:01:50,840
Speaker 2: it's justifiable because of look, the gas for their tour

972
01:01:50,880 --> 01:01:55,800
Speaker 2: buses are more. There was a problem post COVID, right

973
01:01:55,800 --> 01:02:00,000
Speaker 2: out of COVID with crews and people took different career

974
01:02:00,080 --> 01:02:02,959
Speaker 2: year pass who were you know, working as a tech

975
01:02:03,080 --> 01:02:06,240
Speaker 2: or a roadie or and they they moved on and

976
01:02:06,280 --> 01:02:09,320
Speaker 2: those are became kind of scarce, so you pay them

977
01:02:09,480 --> 01:02:13,240
Speaker 2: appropriately because man, a good a good tour manager, a

978
01:02:13,280 --> 01:02:17,720
Speaker 2: good sound person is priceless, right, So their cost have

979
01:02:17,800 --> 01:02:23,760
Speaker 2: gone up and therefore that's that's the justifiable part. The

980
01:02:23,880 --> 01:02:29,800
Speaker 2: other part is a problem, and you know the the

981
01:02:30,080 --> 01:02:33,360
Speaker 2: and and all I could say to that is who's

982
01:02:33,400 --> 01:02:37,080
Speaker 2: going to speak the loudest will be the fan and

983
01:02:37,280 --> 01:02:38,920
Speaker 2: there will there can be an implosion.

984
01:02:39,240 --> 01:02:39,400
Speaker 1: You know.

985
01:02:39,440 --> 01:02:41,440
Speaker 2: It kind of reminds me if you remember of the

986
01:02:41,520 --> 01:02:45,320
Speaker 2: record label days when in promoting with the independence, where

987
01:02:45,360 --> 01:02:49,840
Speaker 2: they just started gouging and gouging and increasing their rates

988
01:02:50,120 --> 01:02:53,160
Speaker 2: where it just got to be enough. There was there wasn't.

989
01:02:53,200 --> 01:02:56,080
Speaker 2: That wasn't a fan element. But I think there is

990
01:02:56,120 --> 01:02:58,200
Speaker 2: a is there. There can be a breaking point, and

991
01:02:58,240 --> 01:03:00,680
Speaker 2: we're starting to see that, you know, as some of

992
01:03:00,720 --> 01:03:03,760
Speaker 2: these festivals are going away. Some of those tours like

993
01:03:03,800 --> 01:03:07,720
Speaker 2: the Black Keys and j LO are are not happening.

994
01:03:08,720 --> 01:03:11,400
Speaker 2: So I think there's a breaking point.

995
01:03:11,560 --> 01:03:16,240
Speaker 1: If I'm opening on one of your stages in one

996
01:03:16,280 --> 01:03:18,680
Speaker 1: of your four days, that's still five hundred to fifteen

997
01:03:18,720 --> 01:03:19,680
Speaker 1: hundred dollars.

998
01:03:21,480 --> 01:03:23,240
Speaker 2: Sure, yeah, maybe a little.

999
01:03:22,960 --> 01:03:27,200
Speaker 1: More, okay? And how did the prices go up? How

1000
01:03:27,880 --> 01:03:30,160
Speaker 1: close to the headliner's performance do I have to be

1001
01:03:30,280 --> 01:03:31,440
Speaker 1: for it to be real money?

1002
01:03:33,080 --> 01:03:37,800
Speaker 2: Look, we never have an issue. If I can, I'll

1003
01:03:37,800 --> 01:03:41,560
Speaker 2: give the grid event Fleet example, because it's a good one,

1004
01:03:41,680 --> 01:03:43,160
Speaker 2: you know, with the first time we booked them was

1005
01:03:43,200 --> 01:03:50,680
Speaker 2: for five hundred dollars and they were totally buzzing. Fun story.

1006
01:03:50,520 --> 01:03:53,960
Speaker 2: The last show of the run was Aftershock, which was

1007
01:03:54,200 --> 01:03:57,480
Speaker 2: which was that payday, and they had a one point

1008
01:03:57,480 --> 01:04:00,720
Speaker 2: thirty slot by this time in October of that cycle,

1009
01:04:01,120 --> 01:04:04,080
Speaker 2: they were bigger there. And I'm going in quotes again,

1010
01:04:04,280 --> 01:04:07,720
Speaker 2: their van broke down on the way to Aftershock and

1011
01:04:07,760 --> 01:04:12,720
Speaker 2: they couldn't get there till six o'clock at night, and

1012
01:04:13,240 --> 01:04:16,800
Speaker 2: of course we're all, okay, that's that's a good one.

1013
01:04:17,120 --> 01:04:19,400
Speaker 2: And to this day I've talked to them and their

1014
01:04:19,440 --> 01:04:21,360
Speaker 2: people like all right, just cop to it. Did your

1015
01:04:21,400 --> 01:04:23,880
Speaker 2: and literally their van did break down, that's a true story,

1016
01:04:24,760 --> 01:04:26,919
Speaker 2: but we're like, you got to play. So we worked

1017
01:04:26,960 --> 01:04:31,640
Speaker 2: it out where they headlined the side stage at like

1018
01:04:31,760 --> 01:04:35,040
Speaker 2: eight thirty pm and the only lights they had were

1019
01:04:35,080 --> 01:04:37,800
Speaker 2: these kind of Christmas lights from their from their van.

1020
01:04:37,920 --> 01:04:41,000
Speaker 2: It was it was adorable, but they had this great show.

1021
01:04:41,080 --> 01:04:44,080
Speaker 2: So obviously we started a great relationship with that band.

1022
01:04:44,120 --> 01:04:49,600
Speaker 2: And the next time, next cycle, their agent was like, okay,

1023
01:04:49,640 --> 01:04:52,200
Speaker 2: you know, I know what you paid. Here's the number now,

1024
01:04:52,640 --> 01:04:56,000
Speaker 2: and we're like, that's really high. But you know what

1025
01:04:56,640 --> 01:04:59,480
Speaker 2: we're in because we there's no such Bob, there's no

1026
01:04:59,520 --> 01:05:01,960
Speaker 2: such thing as a bad band, just a bad deal.

1027
01:05:02,320 --> 01:05:04,440
Speaker 2: I didn't make that one up. That is an industry

1028
01:05:05,080 --> 01:05:09,520
Speaker 2: that's an industry classic. So if the band's worth it,

1029
01:05:09,680 --> 01:05:10,280
Speaker 2: we'll pay it.

1030
01:05:12,080 --> 01:05:16,920
Speaker 1: Generally speaking, you're booking so many bands, how many times

1031
01:05:17,320 --> 01:05:19,160
Speaker 1: or maybe one hundred percent of the time are you

1032
01:05:19,320 --> 01:05:22,960
Speaker 1: negotiating the price. It's like going in to buy a car.

1033
01:05:23,320 --> 01:05:26,720
Speaker 1: The car salesman says the car is fifty thousand dollars.

1034
01:05:27,040 --> 01:05:30,480
Speaker 1: There's not a buyer in the world to say I'm

1035
01:05:30,520 --> 01:05:35,120
Speaker 1: taking it. Okay, they're going to counter offer? To what

1036
01:05:35,280 --> 01:05:37,560
Speaker 1: degree when you're booking this talent? Is it a matter

1037
01:05:37,600 --> 01:05:39,920
Speaker 1: of kinnter offering getting to the number or to what

1038
01:05:40,040 --> 01:05:41,840
Speaker 1: degree is it I'll take it.

1039
01:05:43,000 --> 01:05:46,320
Speaker 2: Sure, there's a negotiation, there should be. You know where

1040
01:05:46,640 --> 01:05:50,440
Speaker 2: I'm not a big quote price sky what's your quote?

1041
01:05:50,520 --> 01:05:53,520
Speaker 2: What do you guys? You know, cause yes, if they

1042
01:05:53,960 --> 01:05:57,440
Speaker 2: if they say one hundred is their quote and you

1043
01:05:57,560 --> 01:06:01,240
Speaker 2: know they're worth half that. So look, you got to

1044
01:06:01,240 --> 01:06:03,000
Speaker 2: do your research. You got to you got to do

1045
01:06:03,040 --> 01:06:07,439
Speaker 2: your analytics. What what's the Spotify number? What's the I'm

1046
01:06:07,440 --> 01:06:10,400
Speaker 2: a I'm a big YouTube guy because it's where I

1047
01:06:10,440 --> 01:06:13,360
Speaker 2: live in a visual medium. So when I see a

1048
01:06:13,400 --> 01:06:16,080
Speaker 2: new band, or I get send a new band like

1049
01:06:16,200 --> 01:06:19,120
Speaker 2: please send me, Please send me your best video link,

1050
01:06:20,040 --> 01:06:22,000
Speaker 2: or I could just find it on YouTube anyway, which

1051
01:06:22,040 --> 01:06:25,480
Speaker 2: I do so, but I want to see what they

1052
01:06:25,560 --> 01:06:27,439
Speaker 2: look like. I want to see their visuals. I want

1053
01:06:27,440 --> 01:06:29,680
Speaker 2: to see and I want to see how they present themselves.

1054
01:06:29,680 --> 01:06:33,000
Speaker 2: I want to see what the crowd's like. And then yeah,

1055
01:06:33,040 --> 01:06:37,439
Speaker 2: the analytics of everything from Spotify, TikTok, Instagram, what what's

1056
01:06:37,440 --> 01:06:40,360
Speaker 2: your what's your what's your followers, what's your monthly listeners?

1057
01:06:41,440 --> 01:06:44,080
Speaker 2: And then the big one for me is hard tickets.

1058
01:06:44,680 --> 01:06:48,560
Speaker 2: You know what's and I know that now because of

1059
01:06:48,600 --> 01:06:51,000
Speaker 2: my m B A I got with with Save Live

1060
01:06:51,520 --> 01:06:56,120
Speaker 2: of of two years plus working the heart ticket venue world.

1061
01:06:56,520 --> 01:06:59,000
Speaker 2: I know when I'm getting hyped h and I know

1062
01:06:59,040 --> 01:07:01,880
Speaker 2: a band's worth so hard tickets a hard ticket value

1063
01:07:02,600 --> 01:07:04,960
Speaker 2: combined with all the spokes in the wheel I just

1064
01:07:05,000 --> 01:07:09,840
Speaker 2: mentioned and radio airplay, and who's their team? You know,

1065
01:07:10,480 --> 01:07:14,600
Speaker 2: I know good agents, I know good managers, I know

1066
01:07:14,680 --> 01:07:18,080
Speaker 2: good lawyers, and I want to see who they've been

1067
01:07:18,080 --> 01:07:22,680
Speaker 2: out with. So all that combined kind of let's well,

1068
01:07:22,920 --> 01:07:25,960
Speaker 2: we have a line like we're this band's great. I

1069
01:07:26,000 --> 01:07:28,520
Speaker 2: love this band, this great song. All right, let's dive

1070
01:07:28,560 --> 01:07:31,840
Speaker 2: into it. Let's look at the analytics and even if

1071
01:07:31,880 --> 01:07:34,360
Speaker 2: it's really young and the numbers aren't great, and you

1072
01:07:34,520 --> 01:07:37,800
Speaker 2: still love it. You know, I remember the years ago.

1073
01:07:37,880 --> 01:07:41,280
Speaker 2: I can la times. Paul to let have a quote,

1074
01:07:41,400 --> 01:07:43,200
Speaker 2: He's like why why? The question is why did you

1075
01:07:43,200 --> 01:07:45,480
Speaker 2: book that band? Like? I booked that band because I

1076
01:07:45,560 --> 01:07:49,240
Speaker 2: liked them. They're cool and that's great, and we do

1077
01:07:49,360 --> 01:07:52,920
Speaker 2: that like this, SPAN's cool. I like it. That was

1078
01:07:52,920 --> 01:07:53,800
Speaker 2: that was turnstile.

1079
01:07:54,120 --> 01:07:58,160
Speaker 1: Okay, So when you decide you want someone, you get

1080
01:07:58,200 --> 01:07:59,840
Speaker 1: a hold of the agent, you make an offer.

1081
01:08:01,280 --> 01:08:04,480
Speaker 2: Yeah, or they're already hitting us at this at this

1082
01:08:04,520 --> 01:08:09,280
Speaker 2: point in our in our in our careers. And yeah,

1083
01:08:09,360 --> 01:08:14,120
Speaker 2: we take the submission lists seriously. We we know batting,

1084
01:08:14,160 --> 01:08:17,519
Speaker 2: we know batting averages. You know, there's certain agents like

1085
01:08:17,560 --> 01:08:21,160
Speaker 2: at Kirk Summer, like the guy doesn't miss you know

1086
01:08:21,280 --> 01:08:25,599
Speaker 2: his from from the Killers to Adele too. I'm sorry

1087
01:08:25,840 --> 01:08:29,960
Speaker 2: I mess up his roster, but he's what Yeah, they're

1088
01:08:29,960 --> 01:08:33,320
Speaker 2: all he there. And then there's guys who you know,

1089
01:08:34,040 --> 01:08:38,000
Speaker 2: are hypers who this this is the one, Gary Dell,

1090
01:08:38,160 --> 01:08:41,600
Speaker 2: this is the one. And you know I was in

1091
01:08:41,640 --> 01:08:44,080
Speaker 2: record promotion for sixteen years. Man, you can't. You can't

1092
01:08:44,120 --> 01:08:46,599
Speaker 2: hype a hyper I could. I could read through it

1093
01:08:47,760 --> 01:08:50,240
Speaker 2: because that's what I did for sixteen years before. I

1094
01:08:50,920 --> 01:08:54,120
Speaker 2: was on the other side and hyped and hype some

1095
01:08:54,160 --> 01:08:56,920
Speaker 2: stuff that I didn't personally believe in. And that was

1096
01:08:56,960 --> 01:08:57,920
Speaker 2: always a problem for me.

1097
01:08:58,040 --> 01:09:01,240
Speaker 1: By the way, what did you learn about hard tickets?

1098
01:09:01,280 --> 01:09:03,120
Speaker 1: Working with Geigert? Saved Live.

1099
01:09:04,840 --> 01:09:08,759
Speaker 2: Like legit numbers. You know, I Mark is so good

1100
01:09:08,920 --> 01:09:14,640
Speaker 2: at at separating his passion and gut from and so

1101
01:09:14,800 --> 01:09:20,960
Speaker 2: and so is Danny from his brain? Uh, And I

1102
01:09:20,479 --> 01:09:25,320
Speaker 2: I'm ever evolving. I'm an instinct passion guy. If I

1103
01:09:25,479 --> 01:09:29,760
Speaker 2: like something, I will tell you without look. I have

1104
01:09:29,800 --> 01:09:32,799
Speaker 2: a really good batting average. I just and that's from

1105
01:09:33,200 --> 01:09:36,040
Speaker 2: being a drummer as a kid and being a music guy.

1106
01:09:36,160 --> 01:09:40,040
Speaker 2: And like you, I'm song I'm a song driven man.

1107
01:09:40,920 --> 01:09:43,240
Speaker 2: I know a good song. And I was working at

1108
01:09:43,280 --> 01:09:47,160
Speaker 2: record labels and working with some really good radio programmers

1109
01:09:47,360 --> 01:09:51,000
Speaker 2: because how you devise a festival is quite similar to

1110
01:09:51,040 --> 01:09:53,920
Speaker 2: how you properly program a radio station. You know, if

1111
01:09:53,960 --> 01:09:57,559
Speaker 2: when k Rock, Kevin Weatherley, name drop, who's probably the

1112
01:09:57,600 --> 01:10:02,200
Speaker 2: best rock broadcaster in our lifetime, you should have them

1113
01:10:02,200 --> 01:10:05,519
Speaker 2: on your show one day. He won't put when he

1114
01:10:05,560 --> 01:10:12,000
Speaker 2: plays Metallica, the next song won't be wet Leg. You

1115
01:10:12,120 --> 01:10:14,000
Speaker 2: got to get to wet Lake. How do you get

1116
01:10:14,040 --> 01:10:17,759
Speaker 2: from Metallica to wet Leg, Metallica to the Foo Fighters

1117
01:10:18,160 --> 01:10:23,559
Speaker 2: to Incubus to you can probably go Incubis to wet Leg.

1118
01:10:25,080 --> 01:10:28,439
Speaker 2: So that's a good way to program and curate a festival.

1119
01:10:28,520 --> 01:10:31,960
Speaker 2: I learned a lot, and so did Dell on our

1120
01:10:32,000 --> 01:10:36,040
Speaker 2: record promotion days too. I feel have a step up

1121
01:10:36,080 --> 01:10:38,040
Speaker 2: on festival curators.

1122
01:10:38,200 --> 01:10:41,920
Speaker 1: In terms of hard ticket sales. Do you rely on

1123
01:10:41,960 --> 01:10:44,800
Speaker 1: the Polestar numbers? Or do you actually call people? How

1124
01:10:44,800 --> 01:10:47,320
Speaker 1: do you get the number that you're faithful with?

1125
01:10:47,960 --> 01:10:51,479
Speaker 2: Both? Polestar's great somewhat of a bible, but they only

1126
01:10:51,720 --> 01:10:55,439
Speaker 2: you know, we all know what the Polestar usually will

1127
01:10:55,600 --> 01:10:58,240
Speaker 2: the people that turn in Polestar numbers are they're usually

1128
01:10:58,240 --> 01:11:02,880
Speaker 2: because they're good, right, who's gonna? Who's Why would you

1129
01:11:02,920 --> 01:11:05,360
Speaker 2: turn in bad post numbers to Pollstar? What good will

1130
01:11:05,360 --> 01:11:09,679
Speaker 2: that do you? So? You know own venues? I knew

1131
01:11:09,720 --> 01:11:13,360
Speaker 2: I knew I book bands, I book rock bands, hard

1132
01:11:13,439 --> 01:11:19,840
Speaker 2: rock bands, metal bands, all bands. Sleep Token there's one there,

1133
01:11:19,920 --> 01:11:22,360
Speaker 2: there's and I'm sorry I left them out, spirit Box

1134
01:11:22,400 --> 01:11:25,720
Speaker 2: being another ghost being another Uh. Sleep Token is a

1135
01:11:25,720 --> 01:11:27,400
Speaker 2: phenom and.

1136
01:11:27,680 --> 01:11:30,000
Speaker 1: Well ghost has been operating for number of years. I'm

1137
01:11:30,040 --> 01:11:33,439
Speaker 1: fully up to speed on them. Sleep Token, I'm not

1138
01:11:33,600 --> 01:11:34,120
Speaker 1: tell me the.

1139
01:11:34,080 --> 01:11:37,400
Speaker 2: Story there sleep tokens from Britain. Sleep Token is a

1140
01:11:37,439 --> 01:11:40,200
Speaker 2: maxed band. Nobody knows what the lead singer looks like.

1141
01:11:40,240 --> 01:11:45,080
Speaker 2: So there's a ghost uh kind of parallel. They're like

1142
01:11:45,960 --> 01:11:53,120
Speaker 2: ghost meets Deftones. They're like heady thinking person's metal, very

1143
01:11:53,240 --> 01:11:56,280
Speaker 2: kind of pink Pink Floyd's a weird reference, but I

1144
01:11:56,360 --> 01:11:59,280
Speaker 2: mean that because they're spacey. Uh. The songs are space

1145
01:11:59,360 --> 01:12:03,559
Speaker 2: The songs have space in them, like Deftones, but it's

1146
01:12:03,840 --> 01:12:07,479
Speaker 2: rocking and it got it just connected, you know, Nick Storts,

1147
01:12:07,560 --> 01:12:10,960
Speaker 2: the agent can't put his finger on it. It just connected.

1148
01:12:11,560 --> 01:12:14,760
Speaker 2: They they sold out two days at Red Rocks in

1149
01:12:15,080 --> 01:12:17,280
Speaker 2: four days at Radio City. I don't know if it's

1150
01:12:17,320 --> 01:12:21,439
Speaker 2: fo multiple and their arena level. Now they can only

1151
01:12:21,439 --> 01:12:23,080
Speaker 2: play in the dark. There's a couple bands that we

1152
01:12:23,120 --> 01:12:25,320
Speaker 2: deal with that that won't that have to play in

1153
01:12:25,360 --> 01:12:29,080
Speaker 2: the dark, which restricts us sleep Token being one of them.

1154
01:12:29,120 --> 01:12:35,400
Speaker 2: But love them and sleep Token, Man, if there was

1155
01:12:35,720 --> 01:12:37,880
Speaker 2: ten sleep Tokens, my job would be a lot easier.

1156
01:12:39,479 --> 01:12:41,880
Speaker 1: Okay, let's go back to an earlier story where I

1157
01:12:41,920 --> 01:12:44,559
Speaker 1: forget the name of the band. You discovered them on YouTube?

1158
01:12:44,880 --> 01:12:49,280
Speaker 1: Were you literally just independently coursing around YouTube and you

1159
01:12:49,400 --> 01:12:49,920
Speaker 1: found them?

1160
01:12:50,600 --> 01:12:55,040
Speaker 2: Yes? And I love Algorithms can be the devil, right,

1161
01:12:55,240 --> 01:13:00,120
Speaker 2: but sometimes there's algorithm heaven. I'm gonna I'm gonna tell

1162
01:13:00,160 --> 01:13:03,400
Speaker 2: you about a band that dropped from the Algorithm's sky

1163
01:13:03,479 --> 01:13:06,800
Speaker 2: to me. They're a band called My First Time. They

1164
01:13:06,840 --> 01:13:10,280
Speaker 2: have a song called Wark where it is Arctic Monkeys

1165
01:13:10,400 --> 01:13:13,960
Speaker 2: meets wet leg. They are unsigned, they have no agent,

1166
01:13:14,320 --> 01:13:18,280
Speaker 2: the manager. I've fell in love with it. Anybody listening,

1167
01:13:18,439 --> 01:13:22,760
Speaker 2: go find My First Time. If that was nineteen ninety nine,

1168
01:13:22,960 --> 01:13:26,240
Speaker 2: a major label would snap them up, Alternative radio would

1169
01:13:26,280 --> 01:13:28,400
Speaker 2: jump on it, and they'd be on MTV buzz bind

1170
01:13:28,439 --> 01:13:32,800
Speaker 2: and see you later, Charlie. I invited them to play

1171
01:13:32,840 --> 01:13:36,080
Speaker 2: at Rockville, and I convinced Danny and Dell and we

1172
01:13:36,120 --> 01:13:38,120
Speaker 2: had an opening slot on the Food Fighter stage and

1173
01:13:38,160 --> 01:13:40,600
Speaker 2: I often and they turned it down, which made me

1174
01:13:40,600 --> 01:13:43,840
Speaker 2: want them more. Of course, I think because the money

1175
01:13:43,880 --> 01:13:46,080
Speaker 2: that we actually had. This is to the point of

1176
01:13:46,360 --> 01:13:49,160
Speaker 2: an earlier like why the numbers they can't They couldn't

1177
01:13:49,200 --> 01:13:52,519
Speaker 2: get their work, visas and the flights. And that's why

1178
01:13:52,520 --> 01:13:55,880
Speaker 2: it's so hard for bands overseas and rock to break

1179
01:13:55,880 --> 01:13:59,800
Speaker 2: in America because, unlike you know, overseas, you can place

1180
01:14:00,160 --> 01:14:02,559
Speaker 2: to ten shows, you get on NMA, you get a

1181
01:14:02,600 --> 01:14:05,679
Speaker 2: melody maker, you play the festivals, you can get real traction,

1182
01:14:06,080 --> 01:14:09,400
Speaker 2: and that doesn't work in America. You gotta grind, you

1183
01:14:09,439 --> 01:14:13,799
Speaker 2: gotta play you gotta play Des Moines, you gotta play Fargo, Duluth.

1184
01:14:15,240 --> 01:14:15,439
Speaker 1: You know.

1185
01:14:17,560 --> 01:14:20,920
Speaker 2: So back to your thing on Turnstyle. Yes, what I

1186
01:14:21,000 --> 01:14:25,240
Speaker 2: do in music discovery is all there's that's a you know,

1187
01:14:25,320 --> 01:14:28,240
Speaker 2: Spotify and YouTuber outstanding to me that way on the

1188
01:14:28,320 --> 01:14:33,360
Speaker 2: right side of YouTube there's bands and this particular turnstyle.

1189
01:14:33,720 --> 01:14:37,720
Speaker 2: I just anybody listening go to like YouTube turnstyle, like

1190
01:14:38,320 --> 01:14:42,479
Speaker 2: Turnstyle twenty seventeen, and you'll find the craziest shit. Like

1191
01:14:43,120 --> 01:14:46,960
Speaker 2: fans couldn't not they had to be on stage and

1192
01:14:47,000 --> 01:14:50,080
Speaker 2: the band I couldn't stay on stage. It's just this

1193
01:14:50,280 --> 01:14:52,680
Speaker 2: there was a community spirit. So that's why I brought

1194
01:14:52,760 --> 01:14:57,320
Speaker 2: up Fugazi, that there was no boundary between stage and

1195
01:14:58,240 --> 01:15:01,479
Speaker 2: band and fan, between stage and the audience. And I

1196
01:15:01,560 --> 01:15:04,160
Speaker 2: just flipped out and there was so much energy there

1197
01:15:04,800 --> 01:15:06,519
Speaker 2: and I just I have to I got to book

1198
01:15:06,520 --> 01:15:09,680
Speaker 2: this band. And I don't remember the band I was

1199
01:15:10,160 --> 01:15:13,040
Speaker 2: looking at or following that led me to turnstile. I

1200
01:15:13,040 --> 01:15:14,080
Speaker 2: have no idea.

1201
01:15:15,720 --> 01:15:18,000
Speaker 1: If I am early in the day, do I have

1202
01:15:18,040 --> 01:15:22,599
Speaker 1: a radius clause M yep.

1203
01:15:22,720 --> 01:15:26,200
Speaker 2: But we're again, we're flexible because we also realize those bands,

1204
01:15:27,080 --> 01:15:29,760
Speaker 2: say you're in a van, you can't get front like

1205
01:15:30,360 --> 01:15:33,000
Speaker 2: welcome to Rockville and Sonic Temple are back to back weekends.

1206
01:15:33,040 --> 01:15:36,519
Speaker 2: That's Florida to Columbus, Ohio. You got to get from

1207
01:15:36,720 --> 01:15:43,800
Speaker 2: Daytona Beach to Columbus. So we so you play Charleston.

1208
01:15:44,360 --> 01:15:48,560
Speaker 2: I'm just doing a simple map, and you play Savannah

1209
01:15:48,560 --> 01:15:51,640
Speaker 2: and Charleston and Norfolk and you got to get to Columbus.

1210
01:15:51,680 --> 01:15:54,360
Speaker 2: And if they're like, look, man, there's no avails because

1211
01:15:54,360 --> 01:15:56,760
Speaker 2: of your festival. All the bands have taken up the

1212
01:15:56,760 --> 01:16:01,880
Speaker 2: outside radius. Can we please play Lexington, Kentucky and if

1213
01:16:01,880 --> 01:16:13,559
Speaker 2: it's a three hundred seater and we'll talk about it. Okay.

1214
01:16:14,439 --> 01:16:19,280
Speaker 1: Conventional wisdom is rock doesn't stream. Do you believe that?

1215
01:16:19,520 --> 01:16:21,760
Speaker 1: And if so, what are your thoughts.

1216
01:16:21,400 --> 01:16:27,519
Speaker 2: Why I don't. The answer is no, but it doesn't

1217
01:16:27,520 --> 01:16:30,400
Speaker 2: stream as much as popular music. To my earlier point,

1218
01:16:30,439 --> 01:16:32,320
Speaker 2: I think rock was always on the wrong side of

1219
01:16:32,320 --> 01:16:34,760
Speaker 2: the tracks. Another band that I should bring up to

1220
01:16:34,800 --> 01:16:38,200
Speaker 2: you Knocked Loose, get Ready. They're on a They're on

1221
01:16:38,240 --> 01:16:41,720
Speaker 2: a rocket to the moon. They have a song called

1222
01:16:41,760 --> 01:16:47,920
Speaker 2: Slaughterhouse that has thirty seven million Spotify hits listens. That's

1223
01:16:47,960 --> 01:16:51,000
Speaker 2: a really good number, thirty seven mil for a band

1224
01:16:51,000 --> 01:16:57,120
Speaker 2: that has zero zero terrestrial radio airplay, so you find

1225
01:16:57,160 --> 01:17:01,040
Speaker 2: those uh yeah, I mean you know, you look at

1226
01:17:01,520 --> 01:17:06,559
Speaker 2: Beyonce or Taylor and there's no competition, But then you

1227
01:17:06,600 --> 01:17:08,760
Speaker 2: look at like again, food fighters. I think I looked

1228
01:17:08,800 --> 01:17:11,599
Speaker 2: at last Night it's what twenty three million monthly listeners.

1229
01:17:12,439 --> 01:17:14,000
Speaker 2: That's that's pretty damn good.

1230
01:17:15,720 --> 01:17:18,519
Speaker 1: Although there's a difference between acts that broke in the

1231
01:17:18,680 --> 01:17:22,920
Speaker 1: MTVVH one era and certainly since twenty ten. It's a

1232
01:17:22,920 --> 01:17:27,599
Speaker 1: different marketplace. But okay, you have the six festivals this year?

1233
01:17:28,360 --> 01:17:31,479
Speaker 1: How many rock festivals of this stretch? People who are

1234
01:17:31,479 --> 01:17:34,519
Speaker 1: not in the business have no idea how much it

1235
01:17:34,560 --> 01:17:37,720
Speaker 1: takes to put these things on. You don't snap your fingers.

1236
01:17:38,120 --> 01:17:41,840
Speaker 1: A good idea and execution are different. But is this

1237
01:17:42,000 --> 01:17:46,320
Speaker 1: an underserve market? Could we have another seven or ten

1238
01:17:46,360 --> 01:17:49,120
Speaker 1: of these? Or are you pretty much covering it?

1239
01:17:50,280 --> 01:17:54,479
Speaker 2: I think Look, I think DWP has the the flag

1240
01:17:54,520 --> 01:17:57,639
Speaker 2: in the sand. There's not there's boxes that you should

1241
01:17:57,720 --> 01:18:02,000
Speaker 2: check when you think about doing this in our In

1242
01:18:02,080 --> 01:18:05,599
Speaker 2: my opinion, when you look at a market or a region,

1243
01:18:06,600 --> 01:18:11,280
Speaker 2: is there what what's the festival layout? Is there? Is

1244
01:18:11,360 --> 01:18:14,160
Speaker 2: it a shed market where where these rock bands are

1245
01:18:14,160 --> 01:18:18,000
Speaker 2: going to play the shed? Louisville not a shed market,

1246
01:18:18,120 --> 01:18:21,240
Speaker 2: Daytona Beach not a shed market. Columbus, Ohio not a

1247
01:18:21,280 --> 01:18:26,040
Speaker 2: shed market. Is there feeder markets big on that where

1248
01:18:26,080 --> 01:18:29,400
Speaker 2: people could come in? Is there radio support? Because again

1249
01:18:29,439 --> 01:18:33,120
Speaker 2: in rock, I can't speak for other formats or genres,

1250
01:18:33,560 --> 01:18:36,639
Speaker 2: but terrestrial radio is still very powerful because the number

1251
01:18:37,680 --> 01:18:41,240
Speaker 2: I don't know if I should on the data and

1252
01:18:41,280 --> 01:18:44,200
Speaker 2: the data if it's not number one, it's right there,

1253
01:18:44,240 --> 01:18:46,720
Speaker 2: the number one way. You've heard about this festival through

1254
01:18:46,760 --> 01:18:51,200
Speaker 2: the local rock radio station, which is nice. Granted, they

1255
01:18:51,240 --> 01:18:56,240
Speaker 2: should play out more new music, and they they they're

1256
01:18:56,280 --> 01:18:58,720
Speaker 2: scared of it and that that pisses me off. But

1257
01:18:58,760 --> 01:19:03,160
Speaker 2: that's a whole other story. So I think there's boxes

1258
01:19:03,200 --> 01:19:04,920
Speaker 2: you should check, and I don't see a lot of

1259
01:19:05,280 --> 01:19:08,320
Speaker 2: markets or regions where I would check all the boxes

1260
01:19:08,360 --> 01:19:11,920
Speaker 2: where you could say that we haven't covered that, where

1261
01:19:11,920 --> 01:19:13,639
Speaker 2: you could say, yeah, there needs to be a rock

1262
01:19:13,680 --> 01:19:14,479
Speaker 2: festival there.

1263
01:19:14,920 --> 01:19:17,439
Speaker 1: Now since you've been doing this for an excess of

1264
01:19:17,479 --> 01:19:21,600
Speaker 1: a decade, or any festivals that you shut down and why.

1265
01:19:23,200 --> 01:19:26,360
Speaker 2: I told you about, you know, the partnership with AEG

1266
01:19:28,320 --> 01:19:32,040
Speaker 2: there was let's see what, uh you're always looking for

1267
01:19:32,080 --> 01:19:35,880
Speaker 2: the bad huh? Yeah, Look, things run its course for

1268
01:19:36,000 --> 01:19:38,160
Speaker 2: what was the one in Dover that AEG had that

1269
01:19:38,280 --> 01:19:40,320
Speaker 2: was a good one? Damn it.

1270
01:19:40,760 --> 01:19:43,920
Speaker 1: Uh I'm aware of the third parties, But you have

1271
01:19:43,960 --> 01:19:47,520
Speaker 1: a very specialized festival and you don't have an unlimited

1272
01:19:48,360 --> 01:19:51,639
Speaker 1: bank account. So I'm wondering if you've learned anything from

1273
01:19:51,680 --> 01:19:52,759
Speaker 1: things that haven't worked.

1274
01:19:53,560 --> 01:19:55,640
Speaker 2: Yeah, there was one like we used to. We had

1275
01:19:55,680 --> 01:19:58,200
Speaker 2: a couple of great experiences with something we called Chicago

1276
01:19:58,240 --> 01:20:01,800
Speaker 2: Open Air in Chicago, uh where, and we had tool

1277
01:20:01,840 --> 01:20:06,240
Speaker 2: and system of a down one year, but Chicago Lollapalooza,

1278
01:20:07,400 --> 01:20:12,799
Speaker 2: Wrigley Field, Pitchfork a shed number three market in America.

1279
01:20:12,840 --> 01:20:16,000
Speaker 2: Every band's playing there. We're kind of a big serve

1280
01:20:16,080 --> 01:20:18,280
Speaker 2: the underserved. We're kind of, you know, hit them where

1281
01:20:18,280 --> 01:20:23,519
Speaker 2: they ain't. We're Southwest Airlines, you know. That's the that's

1282
01:20:23,560 --> 01:20:31,480
Speaker 2: the mentality of that kind of a nice unspoken mission statement. Louisville, Kentucky, Jacksonville,

1283
01:20:31,520 --> 01:20:35,320
Speaker 2: Florida now Daytona Beach, Florida, Sacramento, the Saint New York

1284
01:20:35,400 --> 01:20:40,080
Speaker 2: or Los Angeles, uh so, Chicago. For those reasons. We

1285
01:20:40,120 --> 01:20:42,679
Speaker 2: did one in Fort Myers, Florida, which was a sister

1286
01:20:43,200 --> 01:20:46,479
Speaker 2: of Welcome to Rockville, which we called Fort rock which

1287
01:20:46,520 --> 01:20:48,720
Speaker 2: was because of Fort Myers did that for a couple

1288
01:20:48,760 --> 01:20:52,240
Speaker 2: of years to kind of reading and leads it, you know,

1289
01:20:52,439 --> 01:20:54,679
Speaker 2: for for the Saturday bands, put them on the Sunday.

1290
01:20:55,360 --> 01:20:56,760
Speaker 2: But Fort Myers wasn't big enough.

1291
01:20:59,000 --> 01:21:03,200
Speaker 1: Okay, what is the demo who comes to your festival?

1292
01:21:03,240 --> 01:21:04,000
Speaker 1: What are the ages?

1293
01:21:05,479 --> 01:21:08,479
Speaker 2: I'm going to go with an overall twenty five to

1294
01:21:08,560 --> 01:21:13,280
Speaker 2: forty nine, with the core for thirty four to forty

1295
01:21:13,280 --> 01:21:17,920
Speaker 2: four being it. And you sure you see kids, Sure

1296
01:21:17,960 --> 01:21:20,960
Speaker 2: you see kids with dads and moms, and sure you

1297
01:21:21,000 --> 01:21:26,400
Speaker 2: see teenagers in bulk, but the core is that kind

1298
01:21:26,400 --> 01:21:31,760
Speaker 2: of thirty four to twenty nine to forty four Bob

1299
01:21:33,560 --> 01:21:37,120
Speaker 2: sixty five, male thirty five maybe a little more more

1300
01:21:37,120 --> 01:21:38,320
Speaker 2: than you think on female.

1301
01:21:39,160 --> 01:21:45,880
Speaker 1: Okay, you talked about it generally financial paycheck to paycheck.

1302
01:21:47,000 --> 01:21:49,439
Speaker 1: I don't want to use the term blue collar, but

1303
01:21:49,560 --> 01:21:53,240
Speaker 1: let's just use the term lower middle class. The people

1304
01:21:53,240 --> 01:21:58,240
Speaker 1: who buy VIP are they a different economic stratum? Yes?

1305
01:21:58,280 --> 01:21:58,519
Speaker 1: And no.

1306
01:21:58,720 --> 01:22:03,080
Speaker 2: I mean it's value priced, they're they're all of there's

1307
01:22:03,120 --> 01:22:08,000
Speaker 2: there's again, there's there's camping, there's literal PLoP up a tent.

1308
01:22:08,560 --> 01:22:11,840
Speaker 2: God bless them for four days in a tent. You know,

1309
01:22:11,880 --> 01:22:17,280
Speaker 2: I'm clamping at best middle aged Jewish man myself. There's

1310
01:22:17,360 --> 01:22:21,040
Speaker 2: Hotel v I P. So yeah, the I don't know

1311
01:22:21,120 --> 01:22:24,800
Speaker 2: the higher price there. There's a guy who I met

1312
01:22:25,160 --> 01:22:28,639
Speaker 2: who's a dentist. His name's Giddis. Shout out to Gidas

1313
01:22:28,640 --> 01:22:32,439
Speaker 2: if he's listening. Guy uh who is a dentist in Detroit,

1314
01:22:32,560 --> 01:22:36,519
Speaker 2: and him and his wife Sarah, this is there. They

1315
01:22:36,560 --> 01:22:39,960
Speaker 2: go all in super v I P. There. They just

1316
01:22:40,000 --> 01:22:42,200
Speaker 2: love rock and roll. This is their vacation. I think

1317
01:22:42,240 --> 01:22:43,920
Speaker 2: he has like a I think he also has like

1318
01:22:43,960 --> 01:22:47,400
Speaker 2: a Michigan lake house too. He does very well for himself,

1319
01:22:47,439 --> 01:22:52,000
Speaker 2: but he that spare no expense. You know. There's a

1320
01:22:52,040 --> 01:22:55,000
Speaker 2: certain core of that where they grew up with rock

1321
01:22:55,040 --> 01:22:57,720
Speaker 2: and roll and this is this is their dream weekend.

1322
01:22:59,280 --> 01:23:00,760
Speaker 2: It's it's guid us by the way.

1323
01:23:00,800 --> 01:23:04,360
Speaker 1: Sorry, let's say it's dark. It's on the main stage.

1324
01:23:05,040 --> 01:23:09,000
Speaker 1: A Trump impersonator comes out, somebody dresses Trump. What's the

1325
01:23:09,040 --> 01:23:10,439
Speaker 1: audience reaction going to be?

1326
01:23:13,360 --> 01:23:18,479
Speaker 2: Could this? Could this be another podcast? Fortunately? Bob as

1327
01:23:18,520 --> 01:23:22,680
Speaker 2: I am. When it comes to politics, for me, it

1328
01:23:22,760 --> 01:23:27,760
Speaker 2: is all about character and morals and empathy and having

1329
01:23:27,840 --> 01:23:31,439
Speaker 2: the government be supporting and not having the government being

1330
01:23:31,479 --> 01:23:36,599
Speaker 2: a punisher. So that's where my politics lie. And that's

1331
01:23:36,680 --> 01:23:40,080
Speaker 2: predominantly every person who I deal with behind the scenes

1332
01:23:40,080 --> 01:23:45,000
Speaker 2: at a festival too. And fortunately, God bless these festivals.

1333
01:23:45,000 --> 01:23:48,880
Speaker 2: And I'm telling you are very apolitical. We haven't had

1334
01:23:48,920 --> 01:23:50,840
Speaker 2: one instance of that. Man, I'm telling you.

1335
01:23:51,040 --> 01:23:56,440
Speaker 1: Let me change the question. The perception of this audience

1336
01:23:56,960 --> 01:24:00,440
Speaker 1: is the lean right would that be accurate?

1337
01:24:02,479 --> 01:24:09,160
Speaker 2: That is the generic h uh thought? And if that

1338
01:24:09,400 --> 01:24:11,920
Speaker 2: was the case, I would have a hard time doing

1339
01:24:11,920 --> 01:24:14,519
Speaker 2: my job as a as as as a person again

1340
01:24:14,600 --> 01:24:18,120
Speaker 2: of of of moral character. That is not the case.

1341
01:24:18,520 --> 01:24:22,040
Speaker 2: It is when I say they leave their politics and

1342
01:24:22,120 --> 01:24:25,479
Speaker 2: at the door at the front gate, they really do. Again,

1343
01:24:25,560 --> 01:24:28,920
Speaker 2: I've I've never seen i haven't seen it. And I'm

1344
01:24:28,920 --> 01:24:32,080
Speaker 2: really and uh and and maybe it's just the true

1345
01:24:32,160 --> 01:24:35,320
Speaker 2: nature of this community of this rock festival. I'm not

1346
01:24:35,360 --> 01:24:38,800
Speaker 2: blowing smoke. I would tell you. I'm I'm an open

1347
01:24:38,840 --> 01:24:43,040
Speaker 2: book on this on this stuff. We were We're in

1348
01:24:43,080 --> 01:24:47,880
Speaker 2: the throes of a coup right now, God help us.

1349
01:24:48,400 --> 01:24:52,320
Speaker 2: And I'm just hoping that, uh, that sanity wins out.

1350
01:24:52,439 --> 01:24:58,320
Speaker 2: And unfortunately, again at these festivals, bands are a political

1351
01:24:58,400 --> 01:25:02,200
Speaker 2: but they'll speak from their heart and nobody's It's never

1352
01:25:02,200 --> 01:25:05,320
Speaker 2: been an issue, And if it was, I would tell.

1353
01:25:05,160 --> 01:25:07,040
Speaker 1: You what about fights in violence?

1354
01:25:08,840 --> 01:25:10,880
Speaker 2: No, you know that the whole the old saying of

1355
01:25:10,960 --> 01:25:12,720
Speaker 2: if you see something in the mosh pits and the

1356
01:25:12,720 --> 01:25:15,200
Speaker 2: slam dancing, you can see somebody down, pick them up,

1357
01:25:15,760 --> 01:25:18,559
Speaker 2: it's not and and and that these people are drinking

1358
01:25:18,600 --> 01:25:23,320
Speaker 2: all day it's not violent. It's it's wonderful. I I

1359
01:25:23,760 --> 01:25:26,719
Speaker 2: just I urge anybody who has doubts, and I've gotten

1360
01:25:26,720 --> 01:25:29,439
Speaker 2: a lot of people down off the fence to come

1361
01:25:29,439 --> 01:25:32,639
Speaker 2: to one of these festivals, and the energy is vibrant

1362
01:25:32,760 --> 01:25:35,080
Speaker 2: and alive. And the last thing you think about at

1363
01:25:35,080 --> 01:25:38,360
Speaker 2: these festivals is that rock is dead. It is the

1364
01:25:38,840 --> 01:25:41,479
Speaker 2: I'm telling you, And that's what makes me happy because

1365
01:25:41,520 --> 01:25:45,000
Speaker 2: I am just such a flag waiver of rock and roll.

1366
01:25:45,080 --> 01:25:47,680
Speaker 2: I'm a rock and roll kid. I could give you

1367
01:25:47,720 --> 01:25:52,280
Speaker 2: my trajectory from from the British Invasion to Cream and

1368
01:25:52,400 --> 01:25:55,880
Speaker 2: Zeppelin and Henrix to Bowie that led me.

1369
01:25:56,080 --> 01:25:59,120
Speaker 1: Okay, let's let's just put a bow on this. You

1370
01:25:59,200 --> 01:26:03,599
Speaker 1: live at where you have a festival, Your sixteen year

1371
01:26:03,640 --> 01:26:06,320
Speaker 1: old daughter comes to you and says, I want to

1372
01:26:06,360 --> 01:26:09,200
Speaker 1: go for a day to one of these Danny Wimer festivals.

1373
01:26:09,640 --> 01:26:13,120
Speaker 1: You say, have at it, or you say, well, who

1374
01:26:13,240 --> 01:26:15,559
Speaker 1: you're going with? Maybe I'll take you. What would you

1375
01:26:15,600 --> 01:26:16,160
Speaker 1: say as a.

1376
01:26:16,080 --> 01:26:19,880
Speaker 2: Parent as a parent, as a parent, yeah, who you

1377
01:26:20,000 --> 01:26:25,879
Speaker 2: going with? Sure, I've been a big live show. My kids,

1378
01:26:25,920 --> 01:26:28,639
Speaker 2: my two children have seen more than I'll ever see.

1379
01:26:29,920 --> 01:26:34,120
Speaker 2: And yes, outside Lands, Coachella, Goveball, my kids have been

1380
01:26:34,160 --> 01:26:38,040
Speaker 2: to a lot of these festivals. DWP festivals are completely safe.

1381
01:26:38,479 --> 01:26:40,800
Speaker 2: Have at it. Who you going, how are you going with?

1382
01:26:41,439 --> 01:26:44,599
Speaker 2: Have at it? Have an amazing time. Keep keep your

1383
01:26:44,640 --> 01:26:47,960
Speaker 2: cell phone on you let me know where you are here,

1384
01:26:47,960 --> 01:26:50,680
Speaker 2: and here's who here's who you should see.

1385
01:26:50,960 --> 01:26:56,360
Speaker 1: Okay, we've mentioned all of these acts that a lot

1386
01:26:56,439 --> 01:26:59,479
Speaker 1: of America is unfamiliar with the people. Are you listening

1387
01:26:59,520 --> 01:27:04,040
Speaker 1: to this spot? Cast Ethan? Is there any chance that

1388
01:27:04,200 --> 01:27:08,320
Speaker 1: these bands I'm gonna use cliches will cross over, but

1389
01:27:08,439 --> 01:27:10,839
Speaker 1: let me just put it a different way, will become

1390
01:27:11,000 --> 01:27:14,960
Speaker 1: much bigger than they presently are. I'm talking about new acts.

1391
01:27:15,200 --> 01:27:19,760
Speaker 1: There weren't the beneficiaries of the old system MTV, when

1392
01:27:19,840 --> 01:27:23,400
Speaker 1: terrestrial radio was much more powerful acts from the last

1393
01:27:23,680 --> 01:27:25,160
Speaker 1: ten or twelve so years.

1394
01:27:26,960 --> 01:27:31,320
Speaker 2: Yes, well, look in one band I'll mention that is

1395
01:27:31,439 --> 01:27:35,240
Speaker 2: from that area you mentioned that is currently having a

1396
01:27:35,280 --> 01:27:39,800
Speaker 2: big crossover successes the band shine Down. But so there

1397
01:27:39,880 --> 01:27:43,240
Speaker 2: is hope you know wait.

1398
01:27:43,080 --> 01:27:45,840
Speaker 1: Wait wait, shine Down is from a long time Yeah.

1399
01:27:45,880 --> 01:27:51,599
Speaker 2: I just said that. Yeah, so you know. No, there's

1400
01:27:51,640 --> 01:27:56,040
Speaker 2: not many rock bands that cross over. That's okay for us,

1401
01:27:56,640 --> 01:28:00,760
Speaker 2: that's okay. Meanwhile, like I said, Knock Lou, a band

1402
01:28:00,760 --> 01:28:05,960
Speaker 2: that has zero rock airplay, Terrestrial has thirty seven million

1403
01:28:07,000 --> 01:28:09,200
Speaker 2: hits on their song Slaughterhouse.

1404
01:28:10,080 --> 01:28:13,360
Speaker 1: Okay, let me be very direct when I get Ryan

1405
01:28:13,439 --> 01:28:16,759
Speaker 1: Downey's email, when I look at the active rock tracks,

1406
01:28:17,520 --> 01:28:20,240
Speaker 1: I say, if I played this for the average person,

1407
01:28:20,400 --> 01:28:23,800
Speaker 1: they would say turn it off. Okay. And then I

1408
01:28:23,880 --> 01:28:26,400
Speaker 1: analyze the music a lot of times, some of it

1409
01:28:26,439 --> 01:28:29,760
Speaker 1: does have melody, but a lot of it doesn't. So,

1410
01:28:29,840 --> 01:28:32,920
Speaker 1: if you put on your record industry hat and you

1411
01:28:32,960 --> 01:28:35,120
Speaker 1: were with one of these bands and you wanted to

1412
01:28:35,120 --> 01:28:39,040
Speaker 1: broaden their audience, what is it that these bands have

1413
01:28:39,360 --> 01:28:42,160
Speaker 1: or do not have such that they're in this cocoon.

1414
01:28:42,200 --> 01:28:46,080
Speaker 1: It's not insignificant you have all these festivals, But what

1415
01:28:46,080 --> 01:28:49,240
Speaker 1: would it have to change in the music such that

1416
01:28:49,840 --> 01:28:51,760
Speaker 1: more people would be interested in.

1417
01:28:54,280 --> 01:28:59,800
Speaker 2: Songs? Again, I personally wouldn't work with a band that

1418
01:29:00,120 --> 01:29:03,120
Speaker 2: didn't start as songwriters. As I said, the things that

1419
01:29:03,160 --> 01:29:07,920
Speaker 2: went at these festivals energy, songs, attitude, and I put

1420
01:29:07,960 --> 01:29:10,559
Speaker 2: songs as a one B because you can get away

1421
01:29:10,600 --> 01:29:13,160
Speaker 2: at our festivals with a thirty to forty five minute

1422
01:29:13,200 --> 01:29:17,320
Speaker 2: set with total energy. But you're gonna plateau. You know,

1423
01:29:17,320 --> 01:29:21,240
Speaker 2: you're gonna, you're gonna, you're gonna just fall fall off

1424
01:29:21,320 --> 01:29:26,280
Speaker 2: the rock and roll cycle. You need songs. So bad

1425
01:29:26,320 --> 01:29:29,679
Speaker 2: Omens has has a song called v An with Poppy

1426
01:29:30,920 --> 01:29:34,280
Speaker 2: that is I would think, and look, I don't know

1427
01:29:34,320 --> 01:29:38,040
Speaker 2: what hot Ac your top forty is actually doing. I'm

1428
01:29:38,320 --> 01:29:42,280
Speaker 2: that is. I'm not totally paying that close attention to

1429
01:29:42,280 --> 01:29:45,760
Speaker 2: to those charts personally, but.

1430
01:29:45,720 --> 01:29:48,120
Speaker 1: Well, you know, at this point in time, all that

1431
01:29:48,160 --> 01:29:52,759
Speaker 1: stuff means less. If something catches fire, radio is less.

1432
01:29:53,080 --> 01:29:56,400
Speaker 1: But we're living in the rock is somewhat ghetto wise.

1433
01:29:56,840 --> 01:29:59,000
Speaker 1: So the question, and we all know you know when

1434
01:29:59,000 --> 01:30:02,120
Speaker 1: you hear it, So the key is what would it

1435
01:30:02,200 --> 01:30:05,479
Speaker 1: take for it to be broader? Now you talk about

1436
01:30:05,560 --> 01:30:09,559
Speaker 1: sixty seven, seventy whatever needle to say. You know, certainly

1437
01:30:09,560 --> 01:30:12,799
Speaker 1: by the time you hit the seventies, AOARFM radio ruled

1438
01:30:12,800 --> 01:30:15,559
Speaker 1: the country even though there was a pop chart. So

1439
01:30:15,880 --> 01:30:20,519
Speaker 1: rock is actually a pretty big ten and the type

1440
01:30:20,560 --> 01:30:25,240
Speaker 1: of band you were purveying or a slice of that ten,

1441
01:30:26,240 --> 01:30:29,920
Speaker 1: But it's much broader. Is it the fact that these

1442
01:30:29,960 --> 01:30:33,639
Speaker 1: acts are not moving to these other areas. I'm basically saying,

1443
01:30:33,680 --> 01:30:36,640
Speaker 1: what is the future for rock music? This scene is

1444
01:30:36,800 --> 01:30:38,920
Speaker 1: very healthy, but what does it take it to make

1445
01:30:38,960 --> 01:30:39,559
Speaker 1: it broader?

1446
01:30:40,080 --> 01:30:43,360
Speaker 2: I've met when I youtubed, when I fell into that

1447
01:30:43,640 --> 01:30:47,320
Speaker 2: Turnstile algorithm, I never thought. I never thought in a

1448
01:30:47,400 --> 01:30:49,880
Speaker 2: million years that band would write a song like Blackout

1449
01:30:50,160 --> 01:30:56,600
Speaker 2: or TLC again using turnstyle. That song was all over KRQ.

1450
01:30:56,960 --> 01:30:59,680
Speaker 2: I never thought that band could do that. I just

1451
01:30:59,720 --> 01:31:02,640
Speaker 2: loved their energy. Now they have energy and songs and

1452
01:31:02,680 --> 01:31:06,240
Speaker 2: they're gonna They're gonna play arenas. So if you have,

1453
01:31:06,439 --> 01:31:10,040
Speaker 2: if you're, if you're, if you have it is back

1454
01:31:10,120 --> 01:31:13,479
Speaker 2: to the basics. You gotta deliver live in rock and roll.

1455
01:31:13,920 --> 01:31:16,800
Speaker 2: You have to. You have to have a great live show.

1456
01:31:16,920 --> 01:31:19,000
Speaker 2: And then when you have, there's an old saying, you're

1457
01:31:19,000 --> 01:31:24,160
Speaker 2: a song away. Right and Turnstile, which was a five

1458
01:31:24,240 --> 01:31:27,600
Speaker 2: hundred dollars band not too long ago, is now an

1459
01:31:27,640 --> 01:31:31,439
Speaker 2: arena band because of their bass, because of their live show,

1460
01:31:31,840 --> 01:31:33,400
Speaker 2: and because of the songs they now write.

1461
01:31:34,160 --> 01:31:37,800
Speaker 1: The undercard because you're booking a lot of bands to

1462
01:31:37,960 --> 01:31:41,519
Speaker 1: what degreed do those bands continue to slog out or

1463
01:31:41,760 --> 01:31:43,880
Speaker 1: a lot of those acts just call it a day.

1464
01:31:45,080 --> 01:31:50,240
Speaker 2: Yeah, and they you know, they they we it's not

1465
01:31:50,280 --> 01:31:55,160
Speaker 2: our it's not our job too. How should I say this?

1466
01:31:55,600 --> 01:31:58,120
Speaker 2: It's not it's not the festival's job to break the band.

1467
01:31:59,120 --> 01:32:00,880
Speaker 2: We like to have a part and would like to help.

1468
01:32:00,880 --> 01:32:02,360
Speaker 2: If we're into a band, we want to support as

1469
01:32:02,439 --> 01:32:05,680
Speaker 2: much as we can. So at a certain point, yeah,

1470
01:32:05,680 --> 01:32:08,120
Speaker 2: if they plateau and they keep on coming back every

1471
01:32:08,320 --> 01:32:11,320
Speaker 2: cycle every two years and hitting us up, there's a

1472
01:32:11,320 --> 01:32:13,280
Speaker 2: certain point where we have to kind of cut the

1473
01:32:13,360 --> 01:32:19,600
Speaker 2: chord and find find the flesh Water who was Fleshwater

1474
01:32:19,680 --> 01:32:22,400
Speaker 2: four years ago, right, who is like, we're into that band,

1475
01:32:23,000 --> 01:32:26,080
Speaker 2: we're gonna put you on, we believe in you, we're

1476
01:32:26,120 --> 01:32:28,800
Speaker 2: gonna get we're gonna give you a nice profile. And

1477
01:32:28,840 --> 01:32:30,840
Speaker 2: then there's a certain point where a band and their

1478
01:32:30,880 --> 01:32:33,599
Speaker 2: team have to prove it and keep on going. We

1479
01:32:33,640 --> 01:32:38,160
Speaker 2: have we have countless stories of that, from Knock Loose

1480
01:32:38,200 --> 01:32:41,439
Speaker 2: to bad Omens to five Finger Death Punch. They opened

1481
01:32:41,520 --> 01:32:44,040
Speaker 2: up a main stage. Now they're a headline hard rock

1482
01:32:44,080 --> 01:32:48,000
Speaker 2: bad act because they have a ton of songs they

1483
01:32:48,000 --> 01:32:51,120
Speaker 2: have popa roach. You can do a sixty minute hit

1484
01:32:51,320 --> 01:32:54,680
Speaker 2: set to the core to these forty thousand fans and

1485
01:32:54,720 --> 01:32:59,200
Speaker 2: they'll that those fans will know every song, so songs win.

1486
01:33:00,680 --> 01:33:04,559
Speaker 1: Okay. Now you come from the record company world. It

1487
01:33:04,600 --> 01:33:07,200
Speaker 1: cracks me up when the record companies get a hold

1488
01:33:07,240 --> 01:33:09,639
Speaker 1: of me and they'll stay, you want to see this show,

1489
01:33:10,320 --> 01:33:13,679
Speaker 1: and they have a ticket buy. These are major labels

1490
01:33:13,680 --> 01:33:16,040
Speaker 1: with like ten tickets. You know, I don't need their ticket.

1491
01:33:16,080 --> 01:33:18,759
Speaker 1: I get it from the promoter. But to what degree

1492
01:33:19,280 --> 01:33:22,040
Speaker 1: did the record company even fit into your business?

1493
01:33:22,920 --> 01:33:25,800
Speaker 2: Less and less? It's kind of sad, you know, because

1494
01:33:25,840 --> 01:33:29,040
Speaker 2: I've been I was. I grew up with record labels,

1495
01:33:29,080 --> 01:33:31,720
Speaker 2: you know, I knew which label the doors were on

1496
01:33:31,920 --> 01:33:35,080
Speaker 2: and and Sire Records and I R S what a

1497
01:33:35,080 --> 01:33:42,639
Speaker 2: great label? Yeah, you know there I used. The radio

1498
01:33:42,760 --> 01:33:45,240
Speaker 2: chart used to be in our early days, a big

1499
01:33:45,280 --> 01:33:47,760
Speaker 2: influencer of of what bands to look at, especially for

1500
01:33:47,800 --> 01:33:54,840
Speaker 2: the undercart. It's it's now, it's it's nice spoken the wheel. Uh,

1501
01:33:55,320 --> 01:33:57,840
Speaker 2: I think you you you said it. You know, movie

1502
01:33:57,840 --> 01:34:02,840
Speaker 2: studios and major record labels are released less. You know,

1503
01:34:02,960 --> 01:34:08,320
Speaker 2: it's sad, man, it's uh. I'm so loyal to a fault.

1504
01:34:08,479 --> 01:34:10,680
Speaker 2: You know, I root for for the old school. I was.

1505
01:34:10,800 --> 01:34:13,040
Speaker 2: I was. I think I was the last human I

1506
01:34:13,120 --> 01:34:16,880
Speaker 2: knew who had the BlackBerry and not I have. I

1507
01:34:16,920 --> 01:34:21,040
Speaker 2: have switched everybody. So and rock and roll is a

1508
01:34:21,040 --> 01:34:27,280
Speaker 2: loyal thing too, you know. It's rock and roll is

1509
01:34:27,400 --> 01:34:31,519
Speaker 2: jazz with great with songs that are that are forever

1510
01:34:31,840 --> 01:34:33,120
Speaker 2: embedded into our lives.

1511
01:34:34,320 --> 01:34:37,800
Speaker 1: So you've had festivals played this year twenty twenty four.

1512
01:34:37,880 --> 01:34:39,160
Speaker 1: What have you learned this year?

1513
01:34:41,120 --> 01:34:47,040
Speaker 2: Uh? Curate, properly, give them, give them the appropriate ticket price,

1514
01:34:48,200 --> 01:34:54,920
Speaker 2: bulk wins, and treat your fans right. Give, don't keep.

1515
01:34:54,920 --> 01:34:58,799
Speaker 2: Don't keep them in the dark. It's it's about the fans.

1516
01:34:58,840 --> 01:35:00,799
Speaker 2: Without them, they're are no festivals.

1517
01:35:01,000 --> 01:35:02,840
Speaker 1: What do you mean keep them in the dark.

1518
01:35:03,360 --> 01:35:04,960
Speaker 2: Don't keep them? Did I say keep him in the dark?

1519
01:35:04,960 --> 01:35:06,840
Speaker 1: No, you said, don't keep him in the dark. What

1520
01:35:06,840 --> 01:35:08,639
Speaker 1: do you mean, keep.

1521
01:35:08,520 --> 01:35:11,519
Speaker 2: Them informed, keep them engaged? I think it was Dean

1522
01:35:11,560 --> 01:35:14,360
Speaker 2: de Leo, my friend of a stone too, a pilot said, Gary,

1523
01:35:14,400 --> 01:35:15,840
Speaker 2: when we do a show, we hit him out, We

1524
01:35:16,120 --> 01:35:19,519
Speaker 2: hit him over the head with a hammer. Just just

1525
01:35:19,720 --> 01:35:24,240
Speaker 2: hit them with information. Have great, great apps for for

1526
01:35:24,439 --> 01:35:30,080
Speaker 2: scheduling if there's weather issues, keep them informed, keep them

1527
01:35:30,080 --> 01:35:34,040
Speaker 2: in and keep them in the know. They like that.

1528
01:35:35,320 --> 01:35:39,759
Speaker 1: Okay, you know fifteen years ago everybody was festival crazy.

1529
01:35:40,280 --> 01:35:43,519
Speaker 1: There's been a pullback in the UK. There's been a

1530
01:35:43,560 --> 01:35:47,960
Speaker 1: lot of festivals canceled. What do you think of the

1531
01:35:48,000 --> 01:35:51,400
Speaker 1: festival landscape going forward.

1532
01:35:52,000 --> 01:35:56,439
Speaker 2: I'm of the belief that if you're branded, and you

1533
01:35:56,479 --> 01:36:00,800
Speaker 2: have your you have your mission statement, and you and

1534
01:36:00,880 --> 01:36:04,799
Speaker 2: you know what you are as a festival, you should

1535
01:36:05,080 --> 01:36:09,519
Speaker 2: do good business. If you're a festival that just plops

1536
01:36:09,600 --> 01:36:13,559
Speaker 2: up the bands that I mentioned a while ago, I'm

1537
01:36:13,600 --> 01:36:17,000
Speaker 2: gonna put on a festival and UH in a park

1538
01:36:17,040 --> 01:36:19,800
Speaker 2: with Siza and Noah Kahn and Blink one eighty two.

1539
01:36:21,640 --> 01:36:27,280
Speaker 2: Those won't survive. Branded events, UH will survive. And if

1540
01:36:27,360 --> 01:36:29,920
Speaker 2: and and if you have a great marketing staff.

1541
01:36:31,280 --> 01:36:33,519
Speaker 1: Well tell me about the market staff. How you know

1542
01:36:33,640 --> 01:36:37,400
Speaker 1: you've sent everything down? How do you get the word out?

1543
01:36:37,439 --> 01:36:40,799
Speaker 1: Which is harder than ever before? Yeah?

1544
01:36:40,840 --> 01:36:45,960
Speaker 2: Cracking, that's cracking the codeh man. That is if if

1545
01:36:45,760 --> 01:36:47,960
Speaker 2: if we knew how to crack the code, then are

1546
01:36:48,160 --> 01:36:53,000
Speaker 2: then we'd all be zillionaires. But with Rock again, it

1547
01:36:53,320 --> 01:36:56,679
Speaker 2: when I say paycheck to paycheck, things don't blow out

1548
01:36:57,240 --> 01:37:01,400
Speaker 2: in Rock a lot. It is a rind. The more

1549
01:37:01,479 --> 01:37:04,000
Speaker 2: and that's the more window you can have, the better

1550
01:37:04,560 --> 01:37:08,280
Speaker 2: for a show. Keep your marketing fresh, keep it, keep

1551
01:37:08,280 --> 01:37:13,280
Speaker 2: your audience engaged, use radio appropriately, use social media right.

1552
01:37:14,080 --> 01:37:17,519
Speaker 2: Band engagement more critical than ever. And it's not just

1553
01:37:17,640 --> 01:37:21,840
Speaker 2: like an iPhone video. Hey, this is so and so

1554
01:37:21,920 --> 01:37:24,560
Speaker 2: from the band so and so. See it Rockville, you

1555
01:37:24,800 --> 01:37:29,519
Speaker 2: get them, you know, do a guitar lesson, showing me

1556
01:37:29,560 --> 01:37:33,280
Speaker 2: your new song and and and the chord struck. It's

1557
01:37:33,720 --> 01:37:37,240
Speaker 2: it's keeping him engaged. Having said that, where I have

1558
01:37:37,320 --> 01:37:39,880
Speaker 2: a where I try to draw the line, Bob, maybe

1559
01:37:39,920 --> 01:37:44,559
Speaker 2: you two. I love the mystique of rock and it.

1560
01:37:44,760 --> 01:37:47,200
Speaker 2: You know, MTV took the took the Wizard of oz

1561
01:37:47,240 --> 01:37:50,479
Speaker 2: cape down a little bit. Where that that guy, that

1562
01:37:50,640 --> 01:37:53,040
Speaker 2: rock star that you can only dream of on on

1563
01:37:53,200 --> 01:37:55,600
Speaker 2: stage or on the album he's writing, he's right in

1564
01:37:55,600 --> 01:37:58,920
Speaker 2: your face. You know twenty four to seven that that

1565
01:37:59,360 --> 01:38:03,200
Speaker 2: empty takes a steak out of rock. It's not as special.

1566
01:38:03,520 --> 01:38:07,280
Speaker 2: So there's that fine line. But god, it's not enough

1567
01:38:07,280 --> 01:38:08,599
Speaker 2: to have a great song. You have to know how

1568
01:38:08,640 --> 01:38:12,360
Speaker 2: to you know, TikTok. Right, That's that's that's just the

1569
01:38:12,400 --> 01:38:13,000
Speaker 2: sad truth.

1570
01:38:14,240 --> 01:38:18,799
Speaker 1: Have you had any viral moments on TikTok with promoting

1571
01:38:18,840 --> 01:38:21,960
Speaker 1: these festivals. Have you found that it's worked for you

1572
01:38:22,040 --> 01:38:23,000
Speaker 1: in any special way?

1573
01:38:23,880 --> 01:38:28,960
Speaker 2: Yeah, certain bands have have, like definitely Instagram TikTok moments.

1574
01:38:29,080 --> 01:38:33,320
Speaker 2: You know what we like is uh? For instance, Disturbed

1575
01:38:33,720 --> 01:38:35,960
Speaker 2: Q Prime has as a as a number one rock

1576
01:38:36,000 --> 01:38:40,200
Speaker 2: song with Ann Wilson of Heart and they're playing our festivals.

1577
01:38:40,280 --> 01:38:45,280
Speaker 2: So what they do they'll grab a lower level rock

1578
01:38:45,320 --> 01:38:48,200
Speaker 2: band as a female lead singer on our shows and

1579
01:38:48,840 --> 01:38:51,840
Speaker 2: ask them to do the duet when especially now because

1580
01:38:51,840 --> 01:38:54,800
Speaker 2: Anne is going to be recovering from cancer and hope

1581
01:38:54,800 --> 01:38:58,760
Speaker 2: she does. That goes viral. There was a it was

1582
01:38:58,840 --> 01:39:01,840
Speaker 2: Ash Costello of the New Year's Day who played probably

1583
01:39:02,040 --> 01:39:04,360
Speaker 2: I think one or two o'clock, and there she was

1584
01:39:04,400 --> 01:39:07,800
Speaker 2: in front of forty thousand singing this song with Disturbed,

1585
01:39:08,360 --> 01:39:12,640
Speaker 2: went viral. Dave Yes the if you maybe maybe you

1586
01:39:12,680 --> 01:39:18,240
Speaker 2: caught it Mammoth Wolfgang Mammoth w the h played earlier

1587
01:39:18,240 --> 01:39:20,880
Speaker 2: in the day and he was side a stage and

1588
01:39:21,000 --> 01:39:23,880
Speaker 2: Dave had what he does is he introduces everybody and

1589
01:39:23,920 --> 01:39:26,960
Speaker 2: he starts playing eruption, and then he starts playing with

1590
01:39:27,000 --> 01:39:29,080
Speaker 2: one hand, and then he starts playing with no hands

1591
01:39:29,360 --> 01:39:33,240
Speaker 2: and shoot to Wolfie on the side completely went viral.

1592
01:39:33,720 --> 01:39:35,280
Speaker 2: So those special moments we love that.

1593
01:39:37,080 --> 01:39:40,120
Speaker 1: You've certainly been to Coachella. Let's say I just five

1594
01:39:40,200 --> 01:39:45,480
Speaker 1: thousand people from Coachella and I put them down in Rockville.

1595
01:39:46,400 --> 01:39:47,800
Speaker 1: What would their reaction be.

1596
01:39:49,960 --> 01:39:52,600
Speaker 2: I think they would fucking flip out. I think they

1597
01:39:52,640 --> 01:39:55,400
Speaker 2: would love it because that that was the ed M

1598
01:39:55,640 --> 01:39:58,160
Speaker 2: guy with the with the with the laptop, you know,

1599
01:39:58,720 --> 01:40:01,760
Speaker 2: creating the drop. That's all these songs. That's what these

1600
01:40:01,840 --> 01:40:06,960
Speaker 2: rock songs are. Verse chorus, verse chorus, breakdown, middle eight

1601
01:40:07,360 --> 01:40:12,439
Speaker 2: course chorus. They would I think, Bob, they would love

1602
01:40:12,479 --> 01:40:17,040
Speaker 2: the energy, and that is what we do. It's look,

1603
01:40:17,240 --> 01:40:21,240
Speaker 2: it's part super serving on the left and then part

1604
01:40:21,360 --> 01:40:24,160
Speaker 2: education on the right. And I don't know if it's

1605
01:40:24,160 --> 01:40:27,240
Speaker 2: it's maybe it's seventy thirty super serve educate, maybe it's

1606
01:40:27,240 --> 01:40:29,759
Speaker 2: a little less. I like the educate. I like turning

1607
01:40:29,920 --> 01:40:34,679
Speaker 2: bands onto people, and I have forced industry people to come.

1608
01:40:36,520 --> 01:40:39,160
Speaker 2: I forced John McHugh to come to Rock on the

1609
01:40:39,240 --> 01:40:42,200
Speaker 2: Range and we ended up doing a documentary about which

1610
01:40:42,200 --> 01:40:45,639
Speaker 2: You're in the rock, about the rock festivals called long

1611
01:40:45,680 --> 01:40:51,559
Speaker 2: Live Rock. There's a plug for you. So yes, all

1612
01:40:51,640 --> 01:40:56,160
Speaker 2: day long, Coachella kids with your VIP and your daddy's money,

1613
01:40:56,600 --> 01:40:57,960
Speaker 2: come out to one of our festivals.

1614
01:40:58,360 --> 01:40:59,639
Speaker 1: And your kids are how old?

1615
01:41:00,960 --> 01:41:04,280
Speaker 2: I have a twenty seven year old in Berlin and

1616
01:41:04,320 --> 01:41:07,160
Speaker 2: a twenty five year old who is at Wasserman right

1617
01:41:07,200 --> 01:41:09,240
Speaker 2: now in Brooklyn. They know they don't live in Manhattan.

1618
01:41:09,439 --> 01:41:10,439
Speaker 2: They all live in Brooklyn.

1619
01:41:10,600 --> 01:41:12,439
Speaker 1: Yeah, can't afford to live in Manhattan.

1620
01:41:12,479 --> 01:41:15,400
Speaker 2: Never mind, Brooklyn is now hip but yeah and expensive.

1621
01:41:15,479 --> 01:41:17,320
Speaker 1: You call them and say, I'm gonna fly out to

1622
01:41:17,400 --> 01:41:19,880
Speaker 1: my festival. Are they into this kind of music?

1623
01:41:22,080 --> 01:41:23,639
Speaker 2: That's a hard pass for them?

1624
01:41:24,479 --> 01:41:26,879
Speaker 1: Okay? How about your wife?

1625
01:41:28,560 --> 01:41:33,559
Speaker 2: Jill has been The great story of Jill Spivac is

1626
01:41:33,600 --> 01:41:37,080
Speaker 2: she went to Louisville and Eddie Vedder, who at the

1627
01:41:37,200 --> 01:41:41,320
Speaker 2: at the last song throws out tambourines, and there was

1628
01:41:41,920 --> 01:41:43,800
Speaker 2: we were side of stage, and he had two. He

1629
01:41:43,840 --> 01:41:45,720
Speaker 2: threw one out in the crowd and he threw one

1630
01:41:45,720 --> 01:41:49,200
Speaker 2: to the side and she caught it. And it is

1631
01:41:49,240 --> 01:41:53,680
Speaker 2: now in our playroom, not to be touched. It's it's

1632
01:41:53,680 --> 01:41:56,360
Speaker 2: a spinal tap guitar. You can barely look at it.

1633
01:41:57,840 --> 01:42:01,160
Speaker 2: But no, Jill, Jill's Jill, my kids. I'll tell you

1634
01:42:01,200 --> 01:42:06,160
Speaker 2: what if Radiohead tours we're traveling we're deadheads for them,

1635
01:42:06,360 --> 01:42:08,000
Speaker 2: so we'll go out with radio.

1636
01:42:07,840 --> 01:42:10,200
Speaker 1: Okay, But Radiohead could never be at one of the

1637
01:42:10,280 --> 01:42:11,719
Speaker 1: Danny Wimmer rock festivals.

1638
01:42:11,880 --> 01:42:14,639
Speaker 2: That's okay, Radio he doesn't en play with guitars anymore,

1639
01:42:14,680 --> 01:42:21,320
Speaker 2: so so that's nowhere. Yes, the Radiohead won won't be

1640
01:42:21,320 --> 01:42:22,479
Speaker 2: playing one of these festivals.

1641
01:42:22,560 --> 01:42:26,920
Speaker 1: Yes, And since you've been doing these festivals, tell me

1642
01:42:26,960 --> 01:42:30,599
Speaker 1: about two performances that stick in your head.

1643
01:42:34,520 --> 01:42:36,640
Speaker 2: What put us on the map in two thousand and

1644
01:42:36,720 --> 01:42:39,760
Speaker 2: eight was the return of their first show in seven

1645
01:42:39,880 --> 01:42:43,439
Speaker 2: years of the Stone Temple Pilots with Scott Land Big

1646
01:42:43,479 --> 01:42:49,840
Speaker 2: Band for our Core sold it out. That put people

1647
01:42:49,880 --> 01:42:54,520
Speaker 2: in the industry like, oh, those guys aren't fucking around.

1648
01:42:55,080 --> 01:42:58,640
Speaker 2: And then probably what comes to mind is the Food Fighters.

1649
01:42:58,720 --> 01:43:02,080
Speaker 2: At the first time we had the Foo Fighters Welcome

1650
01:43:02,120 --> 01:43:08,719
Speaker 2: to Rockville, and something happened in that crowd and Dave Grohl,

1651
01:43:08,880 --> 01:43:12,360
Speaker 2: Pat Smear Chris will cite that show as one of

1652
01:43:12,400 --> 01:43:17,519
Speaker 2: their favorite American shows ever he can YouTube it because

1653
01:43:17,920 --> 01:43:21,479
Speaker 2: something there was an insane amount of crowdsurfing, to the

1654
01:43:21,479 --> 01:43:24,640
Speaker 2: point where Dave stopped the song and goes, hey, promoters,

1655
01:43:24,720 --> 01:43:26,760
Speaker 2: is there, like, do you guys have like a crowdsurfing

1656
01:43:26,760 --> 01:43:30,960
Speaker 2: contest going it was hysterical. It just worked. Man, when

1657
01:43:31,000 --> 01:43:34,320
Speaker 2: a band connects, they're like the ultimate. They're the they're

1658
01:43:34,360 --> 01:43:36,919
Speaker 2: the ault. They could play in your backyard. They're they're

1659
01:43:36,960 --> 01:43:40,439
Speaker 2: the ultimate rock and roll party band because they have energy,

1660
01:43:41,080 --> 01:43:45,040
Speaker 2: songs and attitude and and that and production at the

1661
01:43:45,120 --> 01:43:49,400
Speaker 2: songs and it just works. So those two shows come

1662
01:43:49,439 --> 01:43:51,080
Speaker 2: to mind. Thank you for asking that question.

1663
01:43:51,200 --> 01:43:53,920
Speaker 1: And then you were just at Wimbledon. That's an event.

1664
01:43:54,360 --> 01:43:56,479
Speaker 1: Did you learn anything at wimbled in that you can

1665
01:43:56,560 --> 01:43:58,760
Speaker 1: translate into your own business?

1666
01:43:59,400 --> 01:44:03,040
Speaker 2: It's the you know, that's that's Coachella. You know, you go,

1667
01:44:03,520 --> 01:44:07,720
Speaker 2: you go to Coachella and you're like the grass and

1668
01:44:07,800 --> 01:44:10,840
Speaker 2: how compact it was. And I like that, you know

1669
01:44:10,880 --> 01:44:13,960
Speaker 2: at at at at Sonic Temple in Ohio, it's it's

1670
01:44:13,960 --> 01:44:16,320
Speaker 2: in a stadium and then there's grounds you can kind

1671
01:44:16,320 --> 01:44:19,639
Speaker 2: of put your arms. I hate these vast festivals where

1672
01:44:19,640 --> 01:44:24,920
Speaker 2: you're getting your steps in too much. And no, thank

1673
01:44:24,960 --> 01:44:29,040
Speaker 2: you for asking. It was Wimbledon was remarkable and everything

1674
01:44:29,080 --> 01:44:33,479
Speaker 2: I thought it would be. And I wish I was

1675
01:44:33,520 --> 01:44:37,720
Speaker 2: there still because that is the mecca. As you know,

1676
01:44:37,800 --> 01:44:40,200
Speaker 2: I want to go to Glastonbury. I haven't been. I

1677
01:44:40,200 --> 01:44:43,320
Speaker 2: feel that's probably the mecca of the overseas festivals.

1678
01:44:44,439 --> 01:44:52,240
Speaker 1: Without talking about Glastonbury. Is every festival branded separately or

1679
01:44:52,360 --> 01:44:55,600
Speaker 1: is there one place where you can go as a

1680
01:44:55,640 --> 01:44:59,559
Speaker 1: consumer and find all of these rock festivals.

1681
01:45:00,280 --> 01:45:03,479
Speaker 2: Danny Rember Presents. Yeah, they're they're all there. We we

1682
01:45:03,520 --> 01:45:08,080
Speaker 2: will do certain packages, but we'd like to separate them.

1683
01:45:08,439 --> 01:45:12,280
Speaker 2: You know. It's it's it's a company whose hedgehog, whose

1684
01:45:12,280 --> 01:45:16,040
Speaker 2: wheelhouse is rock festivals. But there is Bourbon and beyond

1685
01:45:16,360 --> 01:45:20,120
Speaker 2: there is Golden Sky, which is a country festival, and

1686
01:45:20,360 --> 01:45:23,000
Speaker 2: and and then there's a big casino business that the

1687
01:45:23,040 --> 01:45:27,800
Speaker 2: company has too. But yeah, it's it's, it's all there.

1688
01:45:28,080 --> 01:45:31,639
Speaker 2: I don't see another company doing what this company does

1689
01:45:32,160 --> 01:45:35,519
Speaker 2: and just waving the rock flag when very few want to.

1690
01:45:36,560 --> 01:45:40,840
Speaker 2: You know, it's it's it's it's a passion play and

1691
01:45:40,880 --> 01:45:44,160
Speaker 2: it's it's hard. It's it's it's it's hard to put

1692
01:45:44,160 --> 01:45:50,480
Speaker 2: these on. It takes a fucking village. And it's in negotiating.

1693
01:45:51,200 --> 01:45:55,360
Speaker 2: I love to negotiate, I love to hustle, and it's

1694
01:45:55,439 --> 01:45:58,519
Speaker 2: just it's just a siege on on on your nervous system.

1695
01:45:58,880 --> 01:46:01,320
Speaker 2: But it's it's what I signed up for, you know.

1696
01:46:01,439 --> 01:46:03,960
Speaker 2: They what's saying, Uh, you don't find rock and roll,

1697
01:46:04,040 --> 01:46:08,920
Speaker 2: rock and roll finds you. I'm a sucker in that.

1698
01:46:11,000 --> 01:46:12,800
Speaker 2: Can I tell you something? Yeah, And I just thought

1699
01:46:12,800 --> 01:46:16,679
Speaker 2: of this. I graduated from University of Colorado. My father,

1700
01:46:16,960 --> 01:46:21,759
Speaker 2: who's still alive, my mom, who passed. My dad joined

1701
01:46:21,760 --> 01:46:25,760
Speaker 2: to start up in nineteen sixty two called ibm uh

1702
01:46:25,840 --> 01:46:30,600
Speaker 2: huh was an IBM or and here I am a

1703
01:46:30,640 --> 01:46:32,760
Speaker 2: ski rat and a drummer. And what I got for

1704
01:46:32,880 --> 01:46:38,680
Speaker 2: my graduation was a briefcase in a suit. I just

1705
01:46:38,720 --> 01:46:41,200
Speaker 2: and I could laugh about it now with my dad,

1706
01:46:41,200 --> 01:46:43,680
Speaker 2: but I was so pissed off because they, like, they

1707
01:46:43,680 --> 01:46:47,400
Speaker 2: didn't get me. That's not I want to I want

1708
01:46:47,400 --> 01:46:48,640
Speaker 2: to be a drummer. I want to be in rock

1709
01:46:48,680 --> 01:46:53,200
Speaker 2: and roll. And I'm like, all right. So I had

1710
01:46:53,240 --> 01:46:57,400
Speaker 2: this dichotomy, you know, of growing up in a businessman's

1711
01:46:57,400 --> 01:47:01,560
Speaker 2: house but loving rock and roll. Like, I guess, if

1712
01:47:01,600 --> 01:47:03,080
Speaker 2: I'm not going to be a rock and roll drummer,

1713
01:47:03,520 --> 01:47:05,280
Speaker 2: I'm gonna I'm gonna find a way to be in

1714
01:47:05,360 --> 01:47:06,679
Speaker 2: the business of music.

1715
01:47:08,320 --> 01:47:11,760
Speaker 1: Okay, So they gave you the suit in the briefcase,

1716
01:47:12,439 --> 01:47:14,240
Speaker 1: you got your diploma. Then what.

1717
01:47:16,200 --> 01:47:19,360
Speaker 2: There was two shows that shape my life. One was

1718
01:47:19,400 --> 01:47:22,360
Speaker 2: The US Festival, I wouldn't be here talking to you,

1719
01:47:22,400 --> 01:47:25,240
Speaker 2: which again I'm extremely grateful and humble about at this moment.

1720
01:47:26,240 --> 01:47:28,880
Speaker 2: But the US Festival, and in eighty three and then

1721
01:47:29,120 --> 01:47:33,240
Speaker 2: Jane's Addiction did seven shows at the John Ansen Ford

1722
01:47:33,280 --> 01:47:37,439
Speaker 2: Theater in Hollywood, two thousand capacity. Quick story on that.

1723
01:47:37,560 --> 01:47:40,280
Speaker 2: I'm a kid, I'm a young twenty four year old

1724
01:47:41,560 --> 01:47:45,799
Speaker 2: and I get lost in that show, like mentally lost,

1725
01:47:46,200 --> 01:47:49,519
Speaker 2: and there's I've since talked to Perry Ferrell about this,

1726
01:47:49,880 --> 01:47:53,120
Speaker 2: and he remembers there was a rope between the you know,

1727
01:47:53,120 --> 01:47:56,200
Speaker 2: you know, Jennet's four right on the left side and

1728
01:47:56,240 --> 01:47:59,760
Speaker 2: right side there's a little kind of VIP area. Somehow, somehow,

1729
01:47:59,880 --> 01:48:02,160
Speaker 2: my I, my friend and I Joshua Barbone found our

1730
01:48:02,200 --> 01:48:07,000
Speaker 2: way Mark Pollock, Hi, Mark got us tickets and I

1731
01:48:07,040 --> 01:48:09,040
Speaker 2: found my way to this VIP and there's a rope

1732
01:48:09,360 --> 01:48:12,360
Speaker 2: that connected to the monitors and this VIP area and

1733
01:48:12,360 --> 01:48:15,000
Speaker 2: they were playing pigs and zen and I climb up,

1734
01:48:15,080 --> 01:48:18,640
Speaker 2: I jump on the rope and I'm I'm hanging on

1735
01:48:18,680 --> 01:48:22,000
Speaker 2: a rope like a monkey, and soon enough like security

1736
01:48:22,080 --> 01:48:24,559
Speaker 2: grabs me and I get kicked out. This is before

1737
01:48:24,560 --> 01:48:27,000
Speaker 2: cell phones, and I'm out, and this is like one

1738
01:48:27,000 --> 01:48:28,960
Speaker 2: of the greatest shows of my life. And I'm like,

1739
01:48:29,000 --> 01:48:32,880
Speaker 2: I gotta find my way back in, and I sneak backstage.

1740
01:48:32,920 --> 01:48:34,479
Speaker 2: I don't know how I got it, but I sneak

1741
01:48:34,520 --> 01:48:37,280
Speaker 2: back and I have to be incognito. And it was

1742
01:48:37,320 --> 01:48:39,559
Speaker 2: a bunch of Hollywood freaks out there, but there was

1743
01:48:39,600 --> 01:48:42,439
Speaker 2: one average looking dude. I'm like, that guy could be

1744
01:48:42,479 --> 01:48:45,360
Speaker 2: in my fraternity and I go up to him and

1745
01:48:45,400 --> 01:48:47,240
Speaker 2: we watched half a song and I go, Hi, I'm

1746
01:48:47,240 --> 01:48:50,880
Speaker 2: Gary and he goes, hey, I'm Mark, and I go

1747
01:48:50,960 --> 01:48:52,720
Speaker 2: what do you do? He's like, I'm the agent for

1748
01:48:52,760 --> 01:48:56,320
Speaker 2: the band, and I go in my mind, I'm like,

1749
01:48:56,360 --> 01:48:59,639
Speaker 2: I better say something. I'm like, how big is John

1750
01:48:59,640 --> 01:49:02,160
Speaker 2: answered fours? It's about two thousand, and I do, like

1751
01:49:02,320 --> 01:49:06,639
Speaker 2: seven nights fourteen thousand, Wow, you could have booked the Forum.

1752
01:49:07,240 --> 01:49:10,160
Speaker 2: And he looks at me like only Mark Geiger knows

1753
01:49:10,160 --> 01:49:14,000
Speaker 2: how to look at somebody and goes the Forum We're

1754
01:49:14,040 --> 01:49:17,280
Speaker 2: playing seven fucking Nights at John Ansen Ford and walks away.

1755
01:49:17,600 --> 01:49:21,000
Speaker 2: And that was the first time I met Mark Geiger. Anyway,

1756
01:49:21,000 --> 01:49:23,960
Speaker 2: I go back to the show and I end up

1757
01:49:24,439 --> 01:49:28,920
Speaker 2: getting an interview through a girlfriend that I was dating

1758
01:49:29,800 --> 01:49:33,599
Speaker 2: at Electra records to be an assistant, and I didn't

1759
01:49:33,600 --> 01:49:35,840
Speaker 2: want it. I didn't want the job. I had long hair,

1760
01:49:35,960 --> 01:49:38,840
Speaker 2: I didn't know what I was doing. But I go

1761
01:49:38,880 --> 01:49:41,320
Speaker 2: into the meeting at five point thirty. I'll never forget this.

1762
01:49:42,439 --> 01:49:46,040
Speaker 2: The head of promotion, his name is Brad Hunt. Love

1763
01:49:46,120 --> 01:49:48,439
Speaker 2: him and hate him for getting me into this world.

1764
01:49:48,840 --> 01:49:50,760
Speaker 2: He has a stack of resumes and he looks at

1765
01:49:50,760 --> 01:49:54,519
Speaker 2: my resume and words to the wise to any young

1766
01:49:54,560 --> 01:49:57,760
Speaker 2: person listening when you go to interview, just be relaxed

1767
01:49:57,960 --> 01:50:00,280
Speaker 2: and be you, because that's what I was at certain

1768
01:50:00,280 --> 01:50:02,479
Speaker 2: interview because I didn't really care, and he looks at

1769
01:50:02,520 --> 01:50:05,040
Speaker 2: my resume. He goes ah University of Colorado, and this

1770
01:50:05,120 --> 01:50:07,920
Speaker 2: is the year the Colorado Buffalo's won the national championship.

1771
01:50:08,560 --> 01:50:11,160
Speaker 2: And I'm kind of a big college football guy too,

1772
01:50:11,360 --> 01:50:13,840
Speaker 2: so that our interview was fifty minutes of talking about

1773
01:50:13,880 --> 01:50:17,559
Speaker 2: college football and then your favorite bands and everything, and

1774
01:50:17,560 --> 01:50:19,680
Speaker 2: he's like, you know what I'm gonna I'm going to

1775
01:50:19,800 --> 01:50:24,040
Speaker 2: leave this resume over here. I'm having a going away

1776
01:50:24,080 --> 01:50:25,920
Speaker 2: party a couple nights later, because I was going to

1777
01:50:25,960 --> 01:50:29,120
Speaker 2: move to San Francisco and live with my college roommate,

1778
01:50:29,240 --> 01:50:33,080
Speaker 2: Rodney Lou who was a stockbroker and he had an

1779
01:50:33,080 --> 01:50:35,320
Speaker 2: apartment and take my drum set and go live in

1780
01:50:35,320 --> 01:50:37,800
Speaker 2: San Francisco. And I'm having to go away party in

1781
01:50:37,840 --> 01:50:41,240
Speaker 2: the phone rings and I pick it up. I'm like hello,

1782
01:50:41,600 --> 01:50:43,960
Speaker 2: He's like Gary, this is this is Brad Hunt and

1783
01:50:44,040 --> 01:50:46,840
Speaker 2: I'm doing a sign now I cut the music, cut

1784
01:50:46,840 --> 01:50:49,840
Speaker 2: off the party. Mike kai Brad and he's like, what

1785
01:50:49,880 --> 01:50:53,360
Speaker 2: do you think about San Francisco? And I go for

1786
01:50:53,400 --> 01:50:55,760
Speaker 2: an assistance job. He's like, no, I got a better

1787
01:50:55,800 --> 01:50:59,280
Speaker 2: idea something about you. I'm going to put you in

1788
01:50:59,280 --> 01:51:01,920
Speaker 2: the field and I'm going to offer you twenty seven

1789
01:51:01,960 --> 01:51:04,880
Speaker 2: thousand dollars. And I was twenty five. Do you remember

1790
01:51:04,960 --> 01:51:09,000
Speaker 2: the time when like you made more than your age.

1791
01:51:09,720 --> 01:51:10,840
Speaker 2: I was like a big moment.

1792
01:51:11,560 --> 01:51:11,960
Speaker 1: Yeah.

1793
01:51:12,120 --> 01:51:15,080
Speaker 2: So I'm like yes. And so I'm like, hey, everybody,

1794
01:51:15,760 --> 01:51:18,960
Speaker 2: I just got a job. So I became the Electro

1795
01:51:19,040 --> 01:51:23,960
Speaker 2: local in San Francisco and it was glorious for four months,

1796
01:51:25,120 --> 01:51:27,160
Speaker 2: and then I got a call that Electra Records this

1797
01:51:27,240 --> 01:51:31,880
Speaker 2: is ninety one was cutting its staff in half. So

1798
01:51:32,320 --> 01:51:35,320
Speaker 2: because I was so cheap, they were so cheap, and

1799
01:51:35,360 --> 01:51:37,720
Speaker 2: I had such a cheap salary, they didn't fire me,

1800
01:51:37,840 --> 01:51:40,400
Speaker 2: and they moved me to Denver, so because I went

1801
01:51:40,439 --> 01:51:44,559
Speaker 2: to the University of Colorado and I spent six months

1802
01:51:45,000 --> 01:51:47,840
Speaker 2: in as the Denver local and bob to this day

1803
01:51:47,960 --> 01:51:50,519
Speaker 2: as a ski rat. I'll never forget it. It was

1804
01:51:50,560 --> 01:51:53,439
Speaker 2: the first snowfall and I had all my ski passes

1805
01:51:53,439 --> 01:51:55,960
Speaker 2: lined up because of all the local radio stations, and

1806
01:51:56,479 --> 01:51:59,040
Speaker 2: Brad Hunt again called me. It's like, I'm going to

1807
01:51:59,080 --> 01:52:01,559
Speaker 2: promote you to Los Angele like, this is ten months

1808
01:52:01,640 --> 01:52:05,679
Speaker 2: and I'm looking at the snow. I'm like, ah, I'm

1809
01:52:05,680 --> 01:52:09,080
Speaker 2: going home. And that led to Electure in Los Angeles,

1810
01:52:09,760 --> 01:52:13,320
Speaker 2: and at the time this is now if you remember,

1811
01:52:13,360 --> 01:52:16,360
Speaker 2: there were about twenty alternative stations and I knew something

1812
01:52:16,439 --> 01:52:18,640
Speaker 2: was going to click. I knew something was going to

1813
01:52:18,680 --> 01:52:21,840
Speaker 2: happen with that format, and I worked at Electra and

1814
01:52:21,840 --> 01:52:24,160
Speaker 2: loved it. It's where I met Dell Williams, by the way,

1815
01:52:24,680 --> 01:52:29,600
Speaker 2: and I took a job at MCA Records as the

1816
01:52:29,600 --> 01:52:34,439
Speaker 2: head of Alternative, which was the worst alternative label for

1817
01:52:34,520 --> 01:52:38,519
Speaker 2: alternative in the industry, but it did have a guy

1818
01:52:38,560 --> 01:52:42,920
Speaker 2: named Gary Kerr first God bless him, who had a

1819
01:52:43,040 --> 01:52:46,280
Speaker 2: label called Radioactive who had the Ramones and a couple

1820
01:52:46,360 --> 01:52:49,240
Speaker 2: other bands, but he had this band Live that had

1821
01:52:49,280 --> 01:52:55,200
Speaker 2: throwing copper and that I broke Live with Gary. That

1822
01:52:55,240 --> 01:53:00,320
Speaker 2: became my resume. That led me to Atlantic, which that's

1823
01:53:00,360 --> 01:53:03,240
Speaker 2: where my two kids were born, led me to Capital,

1824
01:53:04,040 --> 01:53:06,799
Speaker 2: and led me to my final and by the way Capital,

1825
01:53:07,240 --> 01:53:10,439
Speaker 2: I got to work with Radiohead, and I took a

1826
01:53:10,479 --> 01:53:13,840
Speaker 2: band that nobody believed in and nobody in America wanted

1827
01:53:13,880 --> 01:53:17,479
Speaker 2: to hear about, called Coldplay. They had a song called Yellow,

1828
01:53:18,040 --> 01:53:21,000
Speaker 2: Sorry for giving You My life story, No No Go,

1829
01:53:24,240 --> 01:53:26,360
Speaker 2: and very few people believed in it. There was a

1830
01:53:26,400 --> 01:53:29,439
Speaker 2: station at Portland, Oregon, K and RK and Lisa Warden

1831
01:53:29,479 --> 01:53:32,360
Speaker 2: at K Rock and they put Yellow in and the

1832
01:53:32,360 --> 01:53:35,679
Speaker 2: rest for that band is history. And we broke Coldplay.

1833
01:53:36,000 --> 01:53:38,920
Speaker 2: A new regime came in which happens at record labels,

1834
01:53:39,080 --> 01:53:42,080
Speaker 2: or happened at record labels, and I was one of

1835
01:53:42,120 --> 01:53:46,680
Speaker 2: seventeen vice presidents. When I was fired, I was one

1836
01:53:46,720 --> 01:53:50,080
Speaker 2: of two vice presidents remaining, me and Rob Borden, and

1837
01:53:51,400 --> 01:53:53,160
Speaker 2: I was let go because I just wasn't part of

1838
01:53:53,200 --> 01:53:57,000
Speaker 2: their plan. And for anybody listening who hasn't been fired,

1839
01:53:57,320 --> 01:54:00,560
Speaker 2: I hope you get fired one day, because it was

1840
01:54:00,600 --> 01:54:03,200
Speaker 2: the greatest thing that happened to me in many ways

1841
01:54:03,240 --> 01:54:08,240
Speaker 2: at the time, it was fucking heartbreaking and scary, and

1842
01:54:08,280 --> 01:54:09,559
Speaker 2: I went out on my own terms. I got one

1843
01:54:09,560 --> 01:54:11,840
Speaker 2: more label job, but Geffen was just a stop because

1844
01:54:11,840 --> 01:54:13,280
Speaker 2: I was thinking about what am I going to do?

1845
01:54:13,720 --> 01:54:17,880
Speaker 2: And that's when myself and Dell Williams aligned and Danny

1846
01:54:17,880 --> 01:54:22,120
Speaker 2: Wimmer and we formed right our entertainment and started rocking

1847
01:54:22,160 --> 01:54:25,320
Speaker 2: the range of Carolina Rebellion, and that led me to

1848
01:54:25,360 --> 01:54:26,639
Speaker 2: where I am at this very moment.

1849
01:54:27,200 --> 01:54:31,600
Speaker 1: Okay, just one fill in. Most people graduated from college

1850
01:54:32,160 --> 01:54:35,040
Speaker 1: at twenty two. You didn't get the job with Brad

1851
01:54:35,120 --> 01:54:37,920
Speaker 1: Hunt at twenty five? Would you do in that period

1852
01:54:37,960 --> 01:54:38,360
Speaker 1: of time?

1853
01:54:39,400 --> 01:54:44,080
Speaker 2: I farted around. I took a job with Premiere Radio

1854
01:54:44,160 --> 01:54:49,440
Speaker 2: Networks in selling syndicated radio shows to radio stations. I

1855
01:54:49,480 --> 01:54:53,320
Speaker 2: think that helped with Brad Hunt, though he cared more

1856
01:54:53,320 --> 01:54:58,200
Speaker 2: about college football seriously, and that led me to meet

1857
01:54:58,400 --> 01:55:01,560
Speaker 2: Mark Pollock, who was at home Holliwood reporter, who led

1858
01:55:01,600 --> 01:55:06,440
Speaker 2: me to get Jane's Addiction tickets. So I had that job.

1859
01:55:06,880 --> 01:55:11,040
Speaker 2: I was drumming in a couple struggling LA bands. One

1860
01:55:11,040 --> 01:55:13,200
Speaker 2: of them was called the Riddom bandits an all white

1861
01:55:13,200 --> 01:55:16,640
Speaker 2: reggae band. R I D D I M. I love

1862
01:55:16,680 --> 01:55:19,480
Speaker 2: reggae music. And at the time I thought reggae would

1863
01:55:19,480 --> 01:55:22,320
Speaker 2: take over the world. And this reggae that I personally

1864
01:55:22,360 --> 01:55:26,760
Speaker 2: really love is mostly like the British Steel Pulse oz

1865
01:55:26,840 --> 01:55:29,760
Speaker 2: Wad that there's a punk ethic with those bands that

1866
01:55:29,800 --> 01:55:33,320
Speaker 2: I that I really enjoyed. Bob Marley of course, Black Ohuru.

1867
01:55:33,920 --> 01:55:36,960
Speaker 2: So we were a roots reggae band and we we

1868
01:55:37,040 --> 01:55:40,680
Speaker 2: got on K Rock's Reggae Revolution, big moment I got.

1869
01:55:40,720 --> 01:55:44,480
Speaker 2: We got opening gigs for Ecamouse and Yellow Man, and

1870
01:55:44,920 --> 01:55:48,040
Speaker 2: we had a couple label meetings. One of them was

1871
01:55:48,160 --> 01:55:51,920
Speaker 2: IRS Records, and one of the A and R guys

1872
01:55:52,200 --> 01:55:53,960
Speaker 2: it was like Junior and our guys said, you know,

1873
01:55:54,120 --> 01:55:56,360
Speaker 2: because I was a spokesperson because everybody else was too

1874
01:55:56,360 --> 01:56:00,760
Speaker 2: stoned or whatever about things. And they said, one guy said,

1875
01:56:00,920 --> 01:56:05,000
Speaker 2: you'd be really good at promotion, and I'm like, what's that?

1876
01:56:05,440 --> 01:56:07,920
Speaker 2: And I led me to interview at IRS. By the way,

1877
01:56:07,920 --> 01:56:10,320
Speaker 2: they ended up not signing the Ridden Bandits. Obviously, they

1878
01:56:10,600 --> 01:56:15,080
Speaker 2: went with dread Zeppelin. Remember that one, of course you do.

1879
01:56:15,440 --> 01:56:18,920
Speaker 2: Of course I love that for anybody who doesn't know

1880
01:56:18,960 --> 01:56:22,960
Speaker 2: dread Zeppelin. They were a reggae band covering Zeppelin songs,

1881
01:56:22,960 --> 01:56:26,720
Speaker 2: but the lead singer was an Elvis Presley impersonator. How

1882
01:56:26,720 --> 01:56:30,000
Speaker 2: about that lost out to that. I think they live

1883
01:56:30,080 --> 01:56:32,400
Speaker 2: comfortably in the where they now filed. Right.

1884
01:56:32,760 --> 01:56:35,760
Speaker 1: Okay, did you ever use the suit your father got?

1885
01:56:35,880 --> 01:56:42,760
Speaker 2: Ye? Yeah, probably that friend's the younger kids bar mitzvahs

1886
01:56:42,880 --> 01:56:48,000
Speaker 2: or something. The briefcase I used for My wife used

1887
01:56:48,040 --> 01:56:50,240
Speaker 2: it for she had a photo shoot once she got

1888
01:56:50,280 --> 01:56:53,880
Speaker 2: like a Miller's outpost. We were dating, so she I

1889
01:56:53,920 --> 01:56:55,160
Speaker 2: think I still have that briefcase.

1890
01:56:56,760 --> 01:57:01,120
Speaker 1: And at what point did your parents accept your career path?

1891
01:57:02,640 --> 01:57:05,000
Speaker 2: God bless them. They still to this day don't know

1892
01:57:05,040 --> 01:57:05,880
Speaker 2: what I really do.

1893
01:57:06,520 --> 01:57:10,040
Speaker 1: Well, it's one thing not to know, it's another thing

1894
01:57:10,160 --> 01:57:13,920
Speaker 1: to respect or accept totally respect.

1895
01:57:14,240 --> 01:57:16,360
Speaker 2: And there was a moment we had a show called

1896
01:57:16,360 --> 01:57:23,320
Speaker 2: Epicenter in in Pomona and we had tool and Lincoln

1897
01:57:23,400 --> 01:57:27,040
Speaker 2: Park Alison chains and they went to it. I got

1898
01:57:27,120 --> 01:57:30,240
Speaker 2: them on the side of stage. My dad was wearing

1899
01:57:30,280 --> 01:57:34,280
Speaker 2: an Epicenter hat and they I think they were like,

1900
01:57:34,640 --> 01:57:39,400
Speaker 2: this kid is doing all right. You know, they were

1901
01:57:39,560 --> 01:57:41,360
Speaker 2: at to a point where I am, as a parent,

1902
01:57:41,960 --> 01:57:45,320
Speaker 2: as long as your kid is happy. As long as

1903
01:57:45,320 --> 01:57:47,400
Speaker 2: your kid is happy, that that's that's it.

1904
01:57:47,520 --> 01:57:50,040
Speaker 1: Okay, you got two kids, you stip of money.

1905
01:57:51,400 --> 01:57:54,520
Speaker 2: Uh, they're still on the spivac company teat a little bit.

1906
01:57:55,880 --> 01:57:57,600
Speaker 2: For some reason, they're still on. We still have a

1907
01:57:57,640 --> 01:58:00,960
Speaker 2: cell phone family plan, and I'm like, why are they

1908
01:58:01,000 --> 01:58:04,280
Speaker 2: Why are we pay for their cell phone bill? I

1909
01:58:04,280 --> 01:58:08,720
Speaker 2: gotta get them off. No, they're almost but they're yes

1910
01:58:08,840 --> 01:58:11,440
Speaker 2: little thing. When if my daughter's going to fly to

1911
01:58:11,560 --> 01:58:13,040
Speaker 2: l A, I'm going to pay for that.

1912
01:58:14,400 --> 01:58:16,000
Speaker 1: Okay, I don't want I got a lot of questions.

1913
01:58:16,040 --> 01:58:18,760
Speaker 1: I'm want to go too deep down that avenue. Gary.

1914
01:58:18,800 --> 01:58:20,440
Speaker 1: I want to thank you for taking all this time

1915
01:58:20,480 --> 01:58:22,320
Speaker 1: and telling your story and giving us the nuts and

1916
01:58:22,320 --> 01:58:23,360
Speaker 1: bull to the rock.

1917
01:58:23,160 --> 01:58:26,200
Speaker 2: World, Bob, thank you for having me, thank you for

1918
01:58:26,280 --> 01:58:29,320
Speaker 2: letting me kind of wave a rock and roll flag.

1919
01:58:30,560 --> 01:58:32,240
Speaker 2: We're on the other side of the tracks most of

1920
01:58:32,280 --> 01:58:36,000
Speaker 2: the time. We don't get these looks. So I appreciate you.

1921
01:58:36,360 --> 01:58:39,960
Speaker 2: I appreciate you for being a microphone and standing up

1922
01:58:40,040 --> 01:58:44,560
Speaker 2: and having moral character and fiber. We're in a we're

1923
01:58:44,600 --> 01:58:48,400
Speaker 2: in a dark spot right now. I'm still optimistic that

1924
01:58:48,520 --> 01:58:53,280
Speaker 2: America will take its cue from Britain and France, you know,

1925
01:58:53,600 --> 01:58:57,200
Speaker 2: so that let's I would like to take this moment

1926
01:58:57,240 --> 01:59:00,000
Speaker 2: to say we should Hopefully you're in the near future,

1927
01:59:00,080 --> 01:59:02,160
Speaker 2: or have our peace and say it, but let's stop

1928
01:59:02,200 --> 01:59:06,280
Speaker 2: the boat leaking. The far right is loving what's happening

1929
01:59:06,480 --> 01:59:11,040
Speaker 2: to us right now. They're eating it up. So hopefully

1930
01:59:11,080 --> 01:59:16,720
Speaker 2: we'll pick, we'll have a unified moment. We need that.

1931
01:59:16,720 --> 01:59:22,000
Speaker 2: That goes to you too, George Clooney. So whoever it is,

1932
01:59:22,480 --> 01:59:25,360
Speaker 2: let's be unified. So good wins over you.

1933
01:59:26,760 --> 01:59:30,280
Speaker 1: Well, I put it until next time. This is Bob

1934
01:59:30,400 --> 01:59:31,000
Speaker 1: Left sens