Speaker 1: Welcome to Behind the Influence, a production of I Heart Radio.
Speaker 1: There's a reputation and there's like who you actually are,
Speaker 1: And for the past to three years, I've had like
Speaker 1: kind of a notorious reputation. He is a social media
Speaker 1: mega star. His name is Jake Paul. He's famous for
Speaker 1: entertaining young fans with outrageous pranks and antics. I didn't
Speaker 1: really know at eighteen, like what I was getting myself
Speaker 1: into with the business side of things, least the YouTube
Speaker 1: star facing controversy. Now hopefully they'll see like, oh, that
Speaker 1: kid isn't as bad as we thought he was. With
Speaker 1: eighteen million subscribers on YouTube, Jake Paul is one of
Speaker 1: the internet biggest influencers. What's going on? What's going on you?
Speaker 1: How is your day so far? Terrible? I feel like
Speaker 1: you might have done four million things before you've been
Speaker 1: showing up here today. No, today has been good. Yeah,
Speaker 1: I was just I came from another interview. But yeah,
Speaker 1: we've just been like traveling around, been on the phone,
Speaker 1: calling people, calling people, making some calls people. That's so
Speaker 1: old school of you, like versus texting. Yeah, I appreciate that. Yeah,
Speaker 1: I'm different than most millennials. Did you just say you
Speaker 1: were firing some people? Is that a fact or are
Speaker 1: you just trying to be funny and what? Oh? Man? Yeah,
Speaker 1: I hate firing people. I'm bad at it, Like I
Speaker 1: just want to be a nice to everyone and it's
Speaker 1: like really awkward. But I'm becoming better at it as
Speaker 1: I get older. Better at firing people are better at
Speaker 1: better flying people. Yeah. I think confrontation in general is
Speaker 1: very awkward, especially when you want to be the fun
Speaker 1: guy and the nice guy and that's how everybody knows you,
Speaker 1: and it's probably hard for you to like switch hats. Right.
Speaker 1: I'm like really close to a lot of the people
Speaker 1: that I work with and so of like kind of
Speaker 1: like break down that barrier and be like, hey, you're fired.
Speaker 1: I'm sorry guy. I'm a very like loving person and
Speaker 1: it sucks to have to do that. But the reason
Speaker 1: I'm getting better at it is because you can't waste time.
Speaker 1: You have to be slow to higher, quick to fire.
Speaker 1: And can I quote you on that? Yeah, I don't
Speaker 1: think I didn't come up with that, but I'm gonna
Speaker 1: say I'm gonna say that you did. And it was
Speaker 1: it was built here on this show here. Time is money,
Speaker 1: and speaking of time and money, what was the article, Allison?
Speaker 1: It was Business Insider said that you made eight five
Speaker 1: hundred dollars per minute of a YouTube video. Did you
Speaker 1: know this fact? If you were here for an hour interview,
Speaker 1: I would basically be costing you fik. So thanks for
Speaker 1: that problem. Thanks you. I'll send it invoice now we're
Speaker 1: here because we love you guys. That's an insane stat.
Speaker 1: Hundred dollars per minute of your YouTube videos. Somebody did
Speaker 1: the math. Yeah, I don't know how true that is.
Speaker 1: I'm trying to do the math according to how much
Speaker 1: your videos have made. That's what Business Insider has reported us.
Speaker 1: Someone go ahead and trust them. Yeah, they probably know that.
Speaker 1: That's intense. So going back to working with friends, you
Speaker 1: work with a lot of friends, right, and family and
Speaker 1: best friends from home that you brought from Ohio. Right.
Speaker 1: So when you're having those kinds of conversations, have there
Speaker 1: been moments because you said time is money where you
Speaker 1: didn't have the conversation and later on it came to
Speaker 1: bite you in the a Yeah, ye, Like this year
Speaker 1: has been a lot about communication for me and just
Speaker 1: like cut into the chase and like not way and
Speaker 1: avoiding conversations is what I like used to do, and
Speaker 1: so for this year, I've been like trying to just
Speaker 1: like dive in head first, openly talk about everything, be
Speaker 1: more transparent with people, because yeah, even even with some
Speaker 1: of my friends and stuff, it's like we've put off
Speaker 1: conversations because we both felt awkward and like we didn't
Speaker 1: want to talk about certain things or involved business because
Speaker 1: it's it's really difficult to be friends with someone and
Speaker 1: be in business with somebody, and a lot of the
Speaker 1: times it doesn't work out. You have to have like
Speaker 1: a very very very strong relationship and both parties have
Speaker 1: to be very understanding that there is business involved in
Speaker 1: this friendship, and you kind of have to create like
Speaker 1: barriers for yourself, and it's a difficult thing to deal with.
Speaker 1: I would imagine that that would be really hard to
Speaker 1: kind of figure out who is really there. I'm sure
Speaker 1: you have people approaching you all the time, and it's
Speaker 1: it's really easy from a high level perspective to be like,
Speaker 1: you're just here for cloud or for me to tag you.
Speaker 1: Those are probably obvious. But people that you have history with, right,
Speaker 1: isn't that harder to distinguish? Okay, you're here because of
Speaker 1: this or you're writing for me. Yeah. I deal with
Speaker 1: that probably more than anybody else in the influencer space
Speaker 1: because I keep my circle big unfortunately, because I have
Speaker 1: so many deals, so many businesses, so many people in
Speaker 1: my life, so many things that I want to accomplish,
Speaker 1: and there's a lot of people playing a lot of
Speaker 1: different roles, even in my in my house, there's twenty
Speaker 1: four people that live in my house. Um, anxiety. Does
Speaker 1: that not give you anxiety? The it's a double edged sword.
Speaker 1: I have a tattooed on my back. It's a sword
Speaker 1: and it's you live and die by the sword. That's
Speaker 1: what it says on it. And it's so true because
Speaker 1: it's like those twenty four people like it gives me anxiety.
Speaker 1: And the downside is dealing with all of the madness,
Speaker 1: all of the drama, people getting in fights with each other,
Speaker 1: people stabbing you in the back. I've had history with
Speaker 1: people who have called my best friends, who I've thought
Speaker 1: like I completely trusted, and then seven days later it's
Speaker 1: a completely different story, and you like don't know who
Speaker 1: they are. I think the number one way to tell
Speaker 1: who should be in your life or who you can
Speaker 1: actually trust is people who have been around for the
Speaker 1: long So I think time is a good measure of trust,
Speaker 1: and I think other than that, it goes to family
Speaker 1: and then just being in situations with people where they
Speaker 1: could have said something, they could have screwed you over
Speaker 1: and then they don't. Um that's really the only types
Speaker 1: of people that you can like fully trust over time.
Speaker 1: But having twenty four people in my house is also
Speaker 1: exciting because there's there's a huge like, there's a huge
Speaker 1: creative energy, there's a huge business energy, there's always something
Speaker 1: going on, and it motivates me to work eighteen nineteen
Speaker 1: twenty hours a day when when necessary, and there's never
Speaker 1: a dull moment, and we have a lot of fun.
Speaker 1: At the same time, there's been days where I've been
Speaker 1: annoyed with the people in the house and and wanting
Speaker 1: to like just have like my my own space, And
Speaker 1: I think it's as I've gotten older for sure, those
Speaker 1: like feelings are only for like a certain amount of time,
Speaker 1: and I kind of like get over it because at
Speaker 1: the end of the day, me personally, I've always been
Speaker 1: the type to have like company around. I'm never the
Speaker 1: person who's just like wants to go and do something alone.
Speaker 1: I get like freaked out if I'm alone, like it's weird,
Speaker 1: Like I just like don't like it sometimes. So do
Speaker 1: you think you're an extrovert for sure? Yeah? Yeah, I
Speaker 1: think with entertainers though, it's interesting because a lot of
Speaker 1: entertainers I talked to are actually introverts, and I think
Speaker 1: that you are actually like you are this ball of energy. Yeah,
Speaker 1: you know, I don't think it's a show, right, No,
Speaker 1: for sure. I've always been the class clown, Like I
Speaker 1: was always getting in trouble with my teachers, always drawing
Speaker 1: attention to myself, and I've always just been that person.
Speaker 1: To me, it's like fun and I like to create
Speaker 1: that energy because I think life's fucking boring. I think
Speaker 1: life so boring, like if you think about it, like
Speaker 1: the only thing that matters is a conversation and human
Speaker 1: interaction when you boil it down at the end of
Speaker 1: the day, and like how other people make you feel.
Speaker 1: And to me, it's like I was like sitting in class,
Speaker 1: or I would be like sitting in like an assembly
Speaker 1: or at football practice and everyone just going through the
Speaker 1: motions of life, just like we're here, we're sitting here.
Speaker 1: This is what we have to do. And I was
Speaker 1: always the person like no, like let's make this fun,
Speaker 1: Let's make jokes, let's talk about ship. Let's like prank people.
Speaker 1: That's spice this up a little bit. It's kind of
Speaker 1: like just doing what you want because you don't care
Speaker 1: what other people think. And yeah, like I've kind of
Speaker 1: always been like the problem child. Why do you think
Speaker 1: I think for that reason, like because I literally get bored,
Speaker 1: Like we were in the we we were I just
Speaker 1: an interview and like we're in the green room and
Speaker 1: we're just in this room. There's like a TV. I
Speaker 1: was like started to like I'm just like yo, like
Speaker 1: what's going on here? Like like we need to do something?
Speaker 1: Like I get board super easily. I think that's where
Speaker 1: it stems from. And I have a lot of energy
Speaker 1: and a d h D like we were talking about
Speaker 1: for and and I like adrenaline and stuff. So I
Speaker 1: think like a lot of the ship I do like
Speaker 1: involved as adrenaline and like just being outside of the box.
Speaker 1: And yeah, I always I kind of start to find
Speaker 1: myself in trouble. But I'm ex controversial now, no more trouble. Yes,
Speaker 1: your branding is very clean as of now. Great. So
Speaker 1: on that point, you are one of the most talked
Speaker 1: about people digitally and even mainstream media, one of the
Speaker 1: most talked about people, And I think there's a lot
Speaker 1: of power in that. But I also think that there's
Speaker 1: got to be downsides to it too, because when something
Speaker 1: goes wrong, then on top of everybody celebrating you one minute,
Speaker 1: they're celebrating you, the next minute, everyone's shooting on you.
Speaker 1: So there's pros and cons, right, and you've had days
Speaker 1: when you've woken up and there's news outlets reporting on you,
Speaker 1: people who don't know anything about you assuming things. Yeah,
Speaker 1: I think the biggest most annoying thing that I deal
Speaker 1: with is misconception and people misunderstanding like who I am,
Speaker 1: because at the end of the day, like I have
Speaker 1: a reputation, and there's a reputation, and there's like who
Speaker 1: you actually are, And for the past to three years,
Speaker 1: I've had like kind of a notorious reputation. Who I
Speaker 1: am as a person is like very different from how
Speaker 1: the world perceives me. Like partially a lot of it's
Speaker 1: my own fault. I don't like some of the old
Speaker 1: ship that I did. I don't like my old self.
Speaker 1: I don't like some of the videos that I would do,
Speaker 1: but there's a reason I did it, and in the moment,
Speaker 1: it was what I was doing and it got me
Speaker 1: to where I am today. But I definitely had to
Speaker 1: grow and learn from that. But I think the biggest
Speaker 1: thing is when your reputation doesn't match who you are
Speaker 1: as a person, and that is really hard to deal
Speaker 1: with and an annoying because you're just like, yo, like
Speaker 1: I'm not that, Like I'm not this person. I'm not
Speaker 1: like I'm not an asshole. I'm not like doing all
Speaker 1: these like dumb things like it may look like this,
Speaker 1: but like what's my side of the story. And a
Speaker 1: lot of the times, because I am Jake Paul and
Speaker 1: I have a target on my back, people don't want
Speaker 1: to hear that side of the story. And people just
Speaker 1: will like just add to like the Jake Paul like
Speaker 1: oh he's doing that, Oh he's doing that, Like it's
Speaker 1: so easy to just like it's too easy. Yeah, And
Speaker 1: they put your name in their titles and then they're
Speaker 1: they're getting views off of talking about you. And that's
Speaker 1: what I hate is like those haters will watch like
Speaker 1: other people making up about my reputation but they don't
Speaker 1: ever care to like go in and figure out for themselves,
Speaker 1: which I understand and I'm not like but her, but
Speaker 1: it's like that is the most annoying thing to deal
Speaker 1: with in the entertainment industry. Oh absolutely. I mean, I
Speaker 1: don't know if you saw Justin Bieber, he posted something
Speaker 1: I can't believe about to quote just because obviously he
Speaker 1: made a lot of the stakes when he was younger,
Speaker 1: and the whole world turned on Justin Bieber. Literally everyone
Speaker 1: hated him. Yeah, the whole world's watching the whole world's
Speaker 1: watching you, which obviously has its benefits, but the downfall
Speaker 1: is when you do something wrong, every single person jumps
Speaker 1: on the bandwagon. Yeah, it's like cancel culture, the cancel culture.
Speaker 1: So basically, Justin Bieber he mentioned that the whole world
Speaker 1: turns on you, and people don't realize that it's really
Speaker 1: hard on someone. One minute, you're really loved and everybody
Speaker 1: is obsessed with you, and then the next minute you're
Speaker 1: the world's villain. How do you deal with that when
Speaker 1: people just turn on you like that, that's dark. I
Speaker 1: can't imagine having that high feeling like, oh my god,
Speaker 1: my video just surpassed two hundred million views and then
Speaker 1: the next minute everyone has turned on you and people
Speaker 1: you thought were there for you have turned on you,
Speaker 1: which probably cuts the worst. It's a difficult feeling and
Speaker 1: my brother has dealt with it even more so than
Speaker 1: I have with with everything that happened like in Japan,
Speaker 1: like the lowest highs, and it sucks, but it's part
Speaker 1: of you know what we were talking about, And the
Speaker 1: cancel culture is like so powerful because misery loves company
Speaker 1: and I think a lot of people are very jealous
Speaker 1: in this day and age and they want to see
Speaker 1: like people at the top fail because it's exciting and
Speaker 1: it gives them something to talk about and they get
Speaker 1: to express their negative emotions online specifically like Twitter, where
Speaker 1: everyone is like such a toxic, negative environment and misery
Speaker 1: loves company and it's like everyone's so sad and broken
Speaker 1: and they take it out on everyone else. The only
Speaker 1: thing you can really do is just stay strong and like,
Speaker 1: I know who you are as a person at the
Speaker 1: end of the day, and look yourself in the mirror
Speaker 1: and be like, I'm a good person, I know what
Speaker 1: I'm doing. There's a reason I'm here, And regardless of
Speaker 1: what the Internet thinks now it's like, Okay, I'm just
Speaker 1: going to continue to do me. Hopefully they'll see like,
Speaker 1: oh that kid isn't as bad as we thought he was,
Speaker 1: or all that kid was just young and he made
Speaker 1: stupid mistakes like justin Bieber, like me jumping on a
Speaker 1: news van like you know, me need pool on fire,
Speaker 1: Like it's all that dumb ship. That's like letting people
Speaker 1: on fun said people. I was like, damn interview over, Um,
Speaker 1: you have to grow as a person. And I think
Speaker 1: the world has seen even me and my brother do
Speaker 1: that in front of their eyes. Hopefully. I think there's
Speaker 1: definitely still a target on our back. But well that's
Speaker 1: never going to change, right as long as you're relevant
Speaker 1: and people are talking about you, you have to know
Speaker 1: that that's what you signed up for, right, Yeah, And
Speaker 1: it's like that sucks. Yeah, I honestly I think that's
Speaker 1: really evolved of you to think that way and to
Speaker 1: say that. But putting myself in your shoes, I mean,
Speaker 1: somebody makes fun of you, you feel horrible. Like one person.
Speaker 1: You have to have such thick skin and such a
Speaker 1: good head on your shoulders to keep it moving. Because
Speaker 1: I remember when a lot of controversies were happening, you
Speaker 1: kept it moving and you just kept doing your thing.
Speaker 1: That has to be hard, and I feel like you
Speaker 1: probably have a really strong community around you. I think
Speaker 1: my support system is awesome, my parents, my brother even
Speaker 1: I was there for him when he needed me, and
Speaker 1: he's been there for for me when I needed him.
Speaker 1: And the way we look at it is just different.
Speaker 1: And we almost joke about people hating on us because
Speaker 1: we just know it's not fucking true and we know
Speaker 1: who we are. It's like we deal with things with
Speaker 1: comedy a lot of the times, and I'm not going anywhere,
Speaker 1: So it's like these people can hate on me all
Speaker 1: they want, but like, I'm smarter than that to like
Speaker 1: let that drag me down. I know what I'm doing
Speaker 1: in this industry and that this industry is literally a game,
Speaker 1: and when you figure out like how to play it
Speaker 1: and be smart about it, you pretty much secure a
Speaker 1: spot in the industry. And me and my brother have
Speaker 1: already done that. And it's like we've gone through the
Speaker 1: most amount of hate already that we possibly can. Like,
Speaker 1: I don't see how it could go any worse or
Speaker 1: be any stronger than what it's already been like we
Speaker 1: were at one point in January early January two, that
Speaker 1: was eighteen, my brother and I were the most hated
Speaker 1: people probably on the internet, and we rose about that.
Speaker 1: Here we are, I feel better than ever. I feel
Speaker 1: more knowledgeable than ever, saying with my brother, and we
Speaker 1: are making bigger moves than we've ever done before. And
Speaker 1: it doesn't necessarily just involve like making logs or like
Speaker 1: YouTube stuff. It's just like business relationships, people boxing, like
Speaker 1: all of these different things. So when stuff like that
Speaker 1: happens and everybody turns on you guys and you do rise,
Speaker 1: you triumph, is there a game plan or do you
Speaker 1: just let time pass and you know that they're gonna
Speaker 1: hate somebody else in a couple of months. It's not
Speaker 1: even them hating somebody else. It's like us growing, Like
Speaker 1: we still learn from those mistakes, you know. It's like
Speaker 1: we're not just like arrogant of our mistakes. We definitely
Speaker 1: have to learn from them and be like, oh, ship,
Speaker 1: we did make mistakes and grow from that, but then
Speaker 1: continuing just be ourselves and continuing to work hard and
Speaker 1: have that thick skin to persevere and and just go
Speaker 1: back to our roots, which is creating and that's what
Speaker 1: we started doing and that's what got us to where
Speaker 1: we are. So I think if the only way people
Speaker 1: could take us down is if the hate became so
Speaker 1: strong that it got to us so much that we
Speaker 1: stopped creating. If there was a fly on the wall
Speaker 1: in the room. When you guys are talking, what is
Speaker 1: the majority of the conversation based around. Are you guys
Speaker 1: talking about business stuff? It's a number of things with business.
Speaker 1: Yet we're very strategic with some of the business stuff
Speaker 1: we're working on right now. The conversations get get really interesting.
Speaker 1: But the way you guys have so much, it's kind
Speaker 1: of hard to like not say stuff without like revealing it.
Speaker 1: But I look at it like this, think about it
Speaker 1: like this, Like Hollywood is all of the coolest people
Speaker 1: from every high school in the world. Was like it,
Speaker 1: we're moving and they all came to l A. And
Speaker 1: l A is literally a high school. The only difference
Speaker 1: now is your popularity is actual fame and influence, and
Speaker 1: your popularity equals money. And so if you wanted a
Speaker 1: girl in high school, like it's it's no different in
Speaker 1: l A. How you like would make money in high school,
Speaker 1: like selling candy bars to different people and cool or
Speaker 1: or like whatever whatever your hustle was in high school
Speaker 1: to make money. It's like you just bring that to
Speaker 1: Los Angeles and it's the same thing. Relationships. Is your
Speaker 1: friend throwing the party? Like where are you at? I
Speaker 1: think like high school and l A are like very
Speaker 1: very similar, and there's drama and there's cloud and like
Speaker 1: all that. All that same ship applies when we when
Speaker 1: we have conversations about like how to make big moves
Speaker 1: within the industry, the conversations get pretty I don't know
Speaker 1: what the word is, but I get what you're saying.
Speaker 1: I feel like that both of you together could be unstoppable, right.
Speaker 1: But I mean, if we're talking high school, if you're
Speaker 1: both running for prom king, who would win? Jake? Would
Speaker 1: it be you or your brother? Just because I need
Speaker 1: to be a little high school right now, I think
Speaker 1: I would win like you would win. I'm gonna be
Speaker 1: honest with you. Yeah, I think he would win a
Speaker 1: different award. What a word would he win most likely
Speaker 1: to succeed, most likely to succeed or like class clown
Speaker 1: or most athletic? Like that? Do you guys have a
Speaker 1: similar goals big picture goals and game goals. Yeah, they're
Speaker 1: very similar. I think we both just want to be
Speaker 1: the best at what we're doing. So if we're doing
Speaker 1: whether that's doing business or entertainment, which is the two
Speaker 1: things that we do, we just want to be the
Speaker 1: best and work with the best, and at the end
Speaker 1: of the day, are both of our goals like boiled
Speaker 1: down to that. And we're so young and we feel
Speaker 1: like we are just starting. We feel like we haven't
Speaker 1: even scratched the service of like what we're able to accomplish,
Speaker 1: and we learned a lot I think in the past
Speaker 1: like four to five years since you were talking about
Speaker 1: like off camera, like since I first moved here and
Speaker 1: when we met, like I'm so much a different person
Speaker 1: from that person to who I am now, and so
Speaker 1: I can only imagine where like the next four years ago.
Speaker 1: We just feel like we have so much more to
Speaker 1: offer than like what we are coined as, which is
Speaker 1: like YouTubers. Do you not like the term YouTubers? I
Speaker 1: don't know how to say. I don't want to say
Speaker 1: it's a bad thing to be called. But you are
Speaker 1: an actor as well, you are getting into music, You
Speaker 1: do a lot of stuff. We have pages and pages
Speaker 1: on things I want to talk about with you, and
Speaker 1: we will not have enough time because you have so
Speaker 1: much going on. So yeah, I hate the term YouTuber
Speaker 1: and like, I'm a professional boxer now I'm literally a
Speaker 1: licensed professional boxer and we need to talk about so
Speaker 1: I don't I can't categorize myself into one thing because
Speaker 1: I was trying to figure out there's so many different
Speaker 1: angles with you, right, and I was like, Okay, what
Speaker 1: are we going to focus on? His business angle? Because
Speaker 1: he's made people millions of dollars, he's made people famous
Speaker 1: from literally being nobody's He has boxed real boxers, He
Speaker 1: makes music videos and spends more on budget for production,
Speaker 1: probably than Nicki Minaj. So let's discuss all these things.
Speaker 1: I feel like you go hard and not only do
Speaker 1: you go hard in all these areas, but you dominate
Speaker 1: all these areas. Why do you think you've been given
Speaker 1: this superpower? You're not. Oh, I want to become a
Speaker 1: boxer and then take a class of box union. You
Speaker 1: fucking train and like you get the best trainers and
Speaker 1: you actually do televised events boxing, And when did you
Speaker 1: decide to do this two years ago? And now you're
Speaker 1: an actual a box there. Yeah, I think it goes
Speaker 1: back to a couple of things, one being the goal
Speaker 1: of becoming the best at whatever I do, or at
Speaker 1: least giving my one effort into becoming the best at that,
Speaker 1: which goes back to like my roots being in Ohio
Speaker 1: and like my work ethic, which like my parents installed
Speaker 1: in me. Like I had a landscaping company when I
Speaker 1: was like fifteen sixty, and I wanted it to be
Speaker 1: like the best landscaping company. I want to have the
Speaker 1: most clients, and I just always like worked hard, and
Speaker 1: I think hard work in this industry beats everything. And
Speaker 1: then beyond that, it's like the team that I surround
Speaker 1: myself with. We have an amazing team smart people above as,
Speaker 1: smart advisors, UM, great relationships. So if I'm new into
Speaker 1: something or um not as good at something like you know, boxing,
Speaker 1: for example, it's how do we put ourselves around the
Speaker 1: best people to be able to make us the best
Speaker 1: in that category and teach us the most amount of ship.
Speaker 1: Why boxing? I know you wrestled, So what what made
Speaker 1: you decide to become a boxer. I'm an entertainer, you know.
Speaker 1: That's why I hate being classified as like a YouTuber.
Speaker 1: I'm like, I'm an entertainer at the end of the day,
Speaker 1: acting music, whatever it is. Boxing is one of the
Speaker 1: most entertaining things in the world. And I grew up
Speaker 1: loving to watch fights, UFC, all of that, Like it
Speaker 1: was huge in my my household. We would get every
Speaker 1: single fight and watch and I've always loved it and
Speaker 1: always been a fan of it. And if you think
Speaker 1: about it, right, like let's say someone's on the side
Speaker 1: of the road playing the guitar and you're you're walking
Speaker 1: down the street and you might walk by, you might stop.
Speaker 1: Who knows if someone's fighting on the side of the road.
Speaker 1: Everyone's watching, everyone's filming it. At the end of the day,
Speaker 1: it's such an engaging thing that everyone wants to be
Speaker 1: a part of, regardless of your age, regardless of your gender.
Speaker 1: You want to see who's going to win the fight,
Speaker 1: or at least here afterwards who won the fight. So
Speaker 1: it's again getting people to talk and it's sparking conversation
Speaker 1: in a major way. When I first met Drake, when
Speaker 1: I first met when let me tell you about when
Speaker 1: I met Drake Um. When I first met him, he
Speaker 1: was like the first thing he said to me was
Speaker 1: he talked about the fight because the yeah, he watched it,
Speaker 1: and that's kind of cool to hear. Yeah, No, for sure.
Speaker 1: I was like, oh, Ship, did you peel a little? Yeah?
Speaker 1: I pissed myself and I heard like two hours after
Speaker 1: fight somebody was like, oh, Justin Bieber was watching. Justin
Speaker 1: Bieber was watching. I was with him, like we were
Speaker 1: watching the fight together. And it's like, if it's able
Speaker 1: to draw that much attention, it's like we're doing We're
Speaker 1: doing something right. Not only is it fun for us
Speaker 1: to do, but again, it's entertainment and it makes a
Speaker 1: big check and a lot of people want to see
Speaker 1: you know, me or my brother like loose because we
Speaker 1: kind of have that like villain style, like people would
Speaker 1: love if we lost. And so I think that's why
Speaker 1: a lot of people tune in. That's why a lot
Speaker 1: of people watch Floyd Mayweather. Like Floyd Mayweather has fans,
Speaker 1: but I think a lot of people just tune in
Speaker 1: out of steam Loose. It sounds like the common thread
Speaker 1: all the things you said about boxing making money, people
Speaker 1: watching you know, the celebrities are watching you do it attention.
Speaker 1: Was that a strategic move to pick boxing like you
Speaker 1: weren't picking sewing or something like other random Right, you're athletics,
Speaker 1: so you'd be good at it. You knew you'd be
Speaker 1: good at it. Was it a strategic move on your part,
Speaker 1: because it sounds like it kind of was where it
Speaker 1: stemmed from. As we saw these two like YouTubers fight
Speaker 1: and they didn't market it. Well, it wasn't like a
Speaker 1: big thing. No one really knew about it. But then
Speaker 1: the day it happened, a lot of people talked about
Speaker 1: it within the community, and so my brother and I
Speaker 1: kind of saw that and we were like, that was
Speaker 1: terribly executed, and we can do that on a much
Speaker 1: bigger level. And so that's that's what we did. We
Speaker 1: just like took that and and ran with it, and
Speaker 1: it worked. And now you're you're casually a professional boxer.
Speaker 1: So what does that mean for your career because obviously
Speaker 1: you have all these other things going on. Do they
Speaker 1: take a backseat? Yeah, it's hard. It's really hard. Time
Speaker 1: management currently is really hard. We're training two times a day.
Speaker 1: Are you training for something specific? Right now? There's a
Speaker 1: fight November nine that my brother is doing versus k
Speaker 1: s I. It's a rematch from like the last event
Speaker 1: that we did. And I'm currently in discussions like figure
Speaker 1: out if I'm fighting on that on that undercard. If not,
Speaker 1: I'm going to do a fight after that or something.
Speaker 1: I'm trying to figure it out. Do you know who
Speaker 1: you would be fighting? There's a couple of people like
Speaker 1: Soldier Boy. I saw that. Yeah, why would he sign
Speaker 1: up for that? I just feel like that's not it's
Speaker 1: not smart. It's not smart, but it is because you'd
Speaker 1: make a lot of money. He would, Yeah, yeah, I
Speaker 1: guess so. Thinking about Soldier Boy, he would do that
Speaker 1: for also the attention, for sure, I think we get
Speaker 1: a lot of attention. I actually think it'd be smart
Speaker 1: for him to do it, especially because, like I know,
Speaker 1: I would beat him, but like afterwards, I'm not gonna
Speaker 1: be a dick about it. You should make a song
Speaker 1: or something. Yeah, you guys should collapse. Is there somebody
Speaker 1: you like if you could make one phone call, you're
Speaker 1: gonna fight this person? They would I up and do
Speaker 1: it with you? Who would it be? Will Smith? A
Speaker 1: big Willie style? But I would feel wouldn't you feel
Speaker 1: bad hitting him? I would feel bad, Like we grew
Speaker 1: up with him, you know, he's the fresh prince. I
Speaker 1: think it's because he likes the channel. He's like a
Speaker 1: dad hitting a dad. Yeah, but also like he would
Speaker 1: be great and it would be and he loves the challenge,
Speaker 1: and I know he's athletic, and he would make some
Speaker 1: dope Instagram video because he's like his Instagram game is
Speaker 1: pretty solid. I don't know if you're yeah, or I
Speaker 1: think if Austin McBroom and I thought he's from the
Speaker 1: Ace family, Okay, know who that is. I was like,
Speaker 1: he's like at he's really big online. Okay, we're friends,
Speaker 1: like we're homies, were really good friend. I think you'd
Speaker 1: do it. I've been trying to convince him for a while.
Speaker 1: People in the user community would go crazy over that.
Speaker 1: Wouldn't you feel bad? I mean, I don't know. I'm
Speaker 1: just so emotional. I'm like, would you feel bad at
Speaker 1: hitting him? It's like your friend. Yeah, it'd be a
Speaker 1: weird thing to get over and they like to think about. Okay,
Speaker 1: so boxing, you're taking that seriously. I think it's super
Speaker 1: cool that you are doing that. What's been the hardest
Speaker 1: thing about boxing the people don't know it's not a
Speaker 1: joke at all. It is are on a meal plan. Yeah,
Speaker 1: that's what I'm thinking about, like whole nine yards, whole
Speaker 1: nine yards. Like the sport is so serious, and when
Speaker 1: you fully dive into it, you see how passionate people
Speaker 1: are about it, how big of a community it is.
Speaker 1: People take it so seriously, and it is incredibly hard.
Speaker 1: A lot of people are like, oh, boxing like cool.
Speaker 1: When you actually get in the ring, No, I don't
Speaker 1: sparring people, and you're like getting punched in the face,
Speaker 1: and you go to gyms and people are beating the
Speaker 1: ship out of each other and there's blood flying, and
Speaker 1: you really have to like realize how hard of a
Speaker 1: sport it is. I did wrestling, and I thought that
Speaker 1: was the hardest sport. It's super competitive, and that's been
Speaker 1: the biggest wake up is like wow, like this is
Speaker 1: one of the hardest things in life that you could do.
Speaker 1: And also being a novice in it and having to
Speaker 1: learn and get punched in the face a lot of
Speaker 1: times and put in the hours and hours of hard
Speaker 1: work to get to a level where like you can
Speaker 1: actually hang when you go to a boxing gym, you
Speaker 1: can actually beat people up. Now you're you're dealing out
Speaker 1: the punches versus just getting beat up all the time.
Speaker 1: And being able to step in the ring with pro
Speaker 1: fighters now and be able to spar with them, and
Speaker 1: that transition is is super hard and it's a lot
Speaker 1: of hours of just like hard work and sweat and
Speaker 1: blood and tears. So you're creating content around this. But
Speaker 1: if you could not roll camera on any of this,
Speaker 1: would it be something you would still do? I love it.
Speaker 1: I love the competition. I'm super competitive, grew up playing sports,
Speaker 1: super athletic, and I think it's so fun. And the
Speaker 1: crazy thing about boxing is like, similar to like music
Speaker 1: or acting, boxing has no ceiling. You can take it
Speaker 1: as far and as long and as hard as you
Speaker 1: want to go, like and become Floyd Mayweather and become
Speaker 1: a billionaire. I think that is incredible. The industry of
Speaker 1: like YouTube has a ceiling, has a ceiling for sure.
Speaker 1: You can only get to a certain point. YouTube starts
Speaker 1: to limit your views. YouTube starts to limit like how
Speaker 1: many people your video is getting pushed out to. When
Speaker 1: you get to a certain point after two years, like
Speaker 1: YouTube wants to just like put on the next creator.
Speaker 1: They're kind of in control of everything when and there's
Speaker 1: a ceiling. My brother and I have reached that ceiling.
Speaker 1: And we're at the ceiling and it's like, come on,
Speaker 1: let us up through. And you think you're at the
Speaker 1: ceiling right now. You're still getting a lot of views
Speaker 1: for sure, but as getting the most out of view
Speaker 1: as possible, but as far as like excelling, you're already
Speaker 1: at the top, You're saying, so where where else could
Speaker 1: you go? It's a it's a dead end. What am
Speaker 1: I gonna do? Vlog every single day and just keep
Speaker 1: on making videos and keep on getting views, and like, yes,
Speaker 1: my fan base will grow, but like when does that end?
Speaker 1: When does it end for you? I think it already has.
Speaker 1: I think like I've definitely like pulled myself away from
Speaker 1: YouTube in the past six months, you know, and I
Speaker 1: still I love making videos. I'll always make videos, but
Speaker 1: I think there's a difference between being a YouTuber and
Speaker 1: like I post on Tuesdays and Thursdays and Sundays, and
Speaker 1: I post every other day, Like that's being a YouTuber
Speaker 1: versus you kind of just make videos when you want.
Speaker 1: The videos I'm currently making there just a lot higher
Speaker 1: production and I want them to be as best as
Speaker 1: they possibly can be. I think a lot of YouTubers
Speaker 1: like cut corners and their videos now and they just
Speaker 1: like kind of post whenever. I'm just over that cycle
Speaker 1: and that doesn't excite me anymore. I want to make
Speaker 1: like really high quality content. YouTube is great, and I'll
Speaker 1: always do it, but it's like, what is like, what
Speaker 1: are the big YouTubers right now? They're just just gonna
Speaker 1: keep on making videos unless there's some smart ones, you
Speaker 1: know who branch out and our building businesses. But that's
Speaker 1: like two people that I know of, and the rest
Speaker 1: of it is just like you, they're just gonna die
Speaker 1: on YouTube. They're just they're just gonna keep on going
Speaker 1: and going and going and making videos until people just
Speaker 1: don't care anymore. And to me, it's like I'm not
Speaker 1: only bored with the platform and like making the videos,
Speaker 1: but I'm bored with making videos like consistently, like when
Speaker 1: I like need to upload around a certain time and
Speaker 1: a certain uncertain days and push push push and force
Speaker 1: content out on board of that, I think it's like
Speaker 1: I don't want to like be that person that dies
Speaker 1: on the platform, and I think a lot of YouTubers
Speaker 1: do and they don't even realize it, and then they
Speaker 1: try to like come back and hate on the new people.
Speaker 1: So what kind of content are you creating right now?
Speaker 1: I know you're doing a lot of music. Yeah, So
Speaker 1: music is like huge for me. I love I love music,
Speaker 1: I love making music. I love the music industry just
Speaker 1: in general. And it was kind of something like it was.
Speaker 1: It's kind of weird for me because I grew up
Speaker 1: listening to like rap all the time, and listening to
Speaker 1: the Little Wayne and Drake and like watching the Little
Speaker 1: Wayne documentary without my mom's permission. He didn't want me
Speaker 1: to see it because like he was a bad influence
Speaker 1: and did drugs and all this stuff. So I've always
Speaker 1: like loved music, but for whatever reason, I never thought
Speaker 1: that I could do it. And then got sucked in
Speaker 1: Divine and Disney and YouTube and billion businesses and so
Speaker 1: on and so forth, and I did music like YouTube
Speaker 1: music like every day bro and like comedy songs and
Speaker 1: just like joking around. But then when I sat down
Speaker 1: one day and I was like I went in the
Speaker 1: studio and I was like actually trying to make a
Speaker 1: good like song. It turned out good, and I realized that, wait,
Speaker 1: I can do this and like take it seriously and
Speaker 1: I'm good at it, and I'm good at writing that
Speaker 1: was like a huge eye opener for me, and I
Speaker 1: think I had to grow as an individual and kind
Speaker 1: of grow off of just being a YouTuber to fully
Speaker 1: believe in myself to the point where like, now I
Speaker 1: know I'm a good musician and great artists, and I
Speaker 1: have a dope team of people that I can work
Speaker 1: with in the music space to be able to launch
Speaker 1: into the music space and actually be taken seriously, you
Speaker 1: mean for real launched into the music space. You know.
Speaker 1: The music industry is like the hardest industry to break
Speaker 1: into more than anything. I think, have you released any
Speaker 1: of the really good songs that you're excited about? Not yet?
Speaker 1: When are when are people going to hear that? I'm
Speaker 1: saying November eight is when I'm gonna drop something. You're
Speaker 1: gonna drop something? No, are we talking an entire album
Speaker 1: a music video November. So, But I'm still like, I'm
Speaker 1: still figuring it out, Like that's what I'm saying, I'm
Speaker 1: green in the music industry. I'm just sorry now I'm
Speaker 1: still learning about it. I'm learning, like I'm figuring out
Speaker 1: that strategy to come into it. And I'm being patient
Speaker 1: as well, because I don't think it's something to rush,
Speaker 1: and there's a lot of people I put music out,
Speaker 1: put music out. Oh this song is dope, this song
Speaker 1: is dope. But I really want to have a button
Speaker 1: up strategy and the right like the perfect team in
Speaker 1: place so that when it goes, it goes. And I
Speaker 1: think I have the capability to do that. I know
Speaker 1: I have the well you have the eyeballs, that's for sure,
Speaker 1: and you definitely have the people that are gonna look
Speaker 1: at what you're doing. That's what it comes down to
Speaker 1: at the end of the day. You asked earlier, like
Speaker 1: what's the strategy or whatever? What it all was onto
Speaker 1: is like the music being good. They really have to
Speaker 1: be like wait who is this? If they were just
Speaker 1: listening for the first like, wait, who is this? I
Speaker 1: think I'm sure you've heard some renditions of what you've
Speaker 1: worked on. If somebody did not know that it was you,
Speaker 1: would they know it's you? They wouldn't know based on
Speaker 1: like the tone the sound exactly. Yeah, So what I have,
Speaker 1: like some of my friends do because they're almost some
Speaker 1: of the friends that like help me with the music
Speaker 1: or the producers or whatever that like after I make
Speaker 1: a song, they will go and play it they'll play
Speaker 1: it for their friends and just like have it on
Speaker 1: in the studio and they're other like friends or pop
Speaker 1: friends or whatever. They'll be like jamming to it and
Speaker 1: then they'll be like, yo, that was Jake Paul and
Speaker 1: everyone will be like what, Like, no, that's not that's
Speaker 1: not Like, no, it's not. I don't believe you, bro,
Speaker 1: I don't believe you. And they'll be like, yeah, that is,
Speaker 1: and they'll play it again and they're big, Wow, that's good.
Speaker 1: So it's a good sign. We're gonna have to play
Speaker 1: that's long or whatever it is. So November eight is
Speaker 1: when you're hoping, hoping it will come out. Are you
Speaker 1: collaborating with anybody that might help the credibility of the song?
Speaker 1: You know? It's all about Yeah. I feel like in
Speaker 1: the music industry, when people collab with somebody, it really
Speaker 1: helps them. Right Obviously, you don't need to because you
Speaker 1: probably have more followers than a lot of really big
Speaker 1: artists are their collabs. So I've been working with a
Speaker 1: lot of great producers, one of which is boy Wanda.
Speaker 1: We're great friends and that's like how the relationship started,
Speaker 1: and he's been kind of like helping me out give
Speaker 1: me advice, sending me like beats and stuff like that,
Speaker 1: which is which is really dope because he's done countless
Speaker 1: amount of hits from Drake's God's Plan to like started
Speaker 1: from the bottom. He's been with Drake is a whole career.
Speaker 1: Drake is like my biggest inspiration in the music space.
Speaker 1: So that's really awesome to be able to work with him.
Speaker 1: And I'm so lucky and fortunate to work with him
Speaker 1: and have a song with a couple of different artists,
Speaker 1: one of which is n Eli Choppa. He's blowing up
Speaker 1: in the rap industry right now. Again, same thing. We
Speaker 1: were friends, like everything started friends, We made a song together,
Speaker 1: we shot the music video, So I think that might
Speaker 1: be the song that I dropped November eighth. But might
Speaker 1: you have a couple, Yeah, I have a couple of songs.
Speaker 1: I'm just trying to figure out like which one to
Speaker 1: drop in like which order. And also, like the thing
Speaker 1: about it for me is I'm very competitive and I'm
Speaker 1: very judgmental of myself, and so I'll make a song
Speaker 1: and I'm like, I love that song. I love that
Speaker 1: song so much, and then two weeks later, I'm like,
Speaker 1: I can do better than that song. Is that the
Speaker 1: constant problem with you though you can always do better, right,
Speaker 1: so you probably have that issue in every area of
Speaker 1: your life. Yeah, so you just have to drop the
Speaker 1: song right now, right now. Um, that's really awesome that
Speaker 1: you're doing that. Do you anticipate you're not going to
Speaker 1: sign with label, You're gonna be independent? That's probably the plan,
Speaker 1: right trying to figure out I think there's a lot
Speaker 1: of ways to do it. There's so many ways to
Speaker 1: do it now, there's so many different types of deals
Speaker 1: you can make, from distribution to production deals to like
Speaker 1: a full three sixty deal. I think I'm going to
Speaker 1: figure out like what and if it even makes sense
Speaker 1: to do that. Everyone's like, oh, no, label suck, like
Speaker 1: be independent, like you know whatever, But I mean, there's
Speaker 1: definitely benefits the labels. But I've interviewed every artist under
Speaker 1: the sun, and so many people say that they wish
Speaker 1: that they went independent. Because do they? Because I feel
Speaker 1: like I've seen so many artists go from nothing, like
Speaker 1: personally where I help them go from nothing to something,
Speaker 1: and then they're like, oh, I don't need Team ten,
Speaker 1: I don't need my label. But that's it's like after
Speaker 1: after the yeah you do. By the way, Yeah, so
Speaker 1: would you sign with the label. Let's like cash money
Speaker 1: shows up and they're like, hey, your money don't make money.
Speaker 1: You want to mean I talk big money? They if
Speaker 1: they're talking big money, then yeah, like why not? And
Speaker 1: also it's like I'm going to utilize my brand as
Speaker 1: Jake Paul to make money in like business and other areas.
Speaker 1: I don't think like music is the end all b
Speaker 1: l right, So it's like music is definitely something that
Speaker 1: I'm going to do and put a lot of my
Speaker 1: eggs into a lot of artists put all of their
Speaker 1: eggs into music in there in the studio all the time.
Speaker 1: They don't care about business, they don't care about any
Speaker 1: of that. Ship. That's not the type of person that
Speaker 1: I am. So I want to use my brand in
Speaker 1: that I grow through music to do other things. So
Speaker 1: it's like, if if a deal makes sense, then a
Speaker 1: deal makes sense. I don't even want to ask you
Speaker 1: what your b all end all is because I don't
Speaker 1: think that there is a be all end all for you.
Speaker 1: I think from what I'm hearing, you've built an empire
Speaker 1: and you're just going to continue to do that. Is
Speaker 1: that kind of the game plan for you, just like
Speaker 1: anything that you can do to just continue to build
Speaker 1: the Jake Paul Empire in whatever is happening in the
Speaker 1: time in your life, and you're like, oh, I'm passionate
Speaker 1: about this, I'm gonna go do this. Would you say
Speaker 1: that's true? Yeah, yeah, for sure. You don't have like
Speaker 1: an endgame like four years ago. If you asked me
Speaker 1: where I was going to be four years or not,
Speaker 1: I would I wouldn't be like, yo, I've got tattoos
Speaker 1: all over my body and I'm I'm a professional fighter.
Speaker 1: I would have never said that, you know. So it's
Speaker 1: like I can't really predict where the future is. But
Speaker 1: why I do this, why I am on this planet
Speaker 1: and why I wake up every single day to do
Speaker 1: this entertainment industry, and why I have such thick skin,
Speaker 1: and why I don't give a funk that Nikita Dragons
Speaker 1: talking shipped to me on Instagram or whatever it is, like,
Speaker 1: is because I'm doing this to die a legend, like
Speaker 1: an actual legend. Like I want people to be like
Speaker 1: that guy was a legend, to have movies made of
Speaker 1: me like Bohemian Rhapsody, or you know, have people talking
Speaker 1: to me like like Michael Jackson or Babe Ruth. I
Speaker 1: want to go down like a fucking legend. And I'm
Speaker 1: already in a position to be able to do that,
Speaker 1: and that's what motivates me every day. And if you
Speaker 1: shoot for the moon and even if you miss the
Speaker 1: land amongst stars, so it's like it's beautiful, it's like,
Speaker 1: you know, but you're you're you're right. And I think
Speaker 1: the strategy you're taking is just you're doing the best
Speaker 1: that you can in every arena. You're not half asking anything,
Speaker 1: which I think does set you apart from the rest,
Speaker 1: because I was going to ask you, like, why are
Speaker 1: you different? Why are you so relevant? There's a million
Speaker 1: YouTubers that have tried to cross over into mainstream. I
Speaker 1: can name ten people that are going to be on
Speaker 1: this show, but you're in a different category than all
Speaker 1: of them. So why are you different than all of them?
Speaker 1: Why are you going to die legend at a very
Speaker 1: old age? By the way, put that out there. What
Speaker 1: sets you apart, Jake? Why? Why? Why are you so special? Special?
Speaker 1: Why are you so special? Jake? I think it's yeah,
Speaker 1: I think it's work ethic. I think it's being a
Speaker 1: little bit crazy. And like, I think you have to
Speaker 1: actually like believe in yourself so much. And I think
Speaker 1: also like you can't be a legend if you aren't
Speaker 1: a legend. So there's raw talent. Yeah, I always wonder
Speaker 1: when someone like you is like picking the lane, and
Speaker 1: obviously you've decided you don't have to pick a lane.
Speaker 1: You're going to drive on like the whole freaking freeway
Speaker 1: and switch lanes whenever you want and do whatever you want.
Speaker 1: Is it hard to say, like I'm going to focus
Speaker 1: on this one thing right now, or I'm going to
Speaker 1: focus on this because you're obviously talented in so many
Speaker 1: different arenas, But if you don't put your focus into
Speaker 1: all all into one thing, you can kind of drop
Speaker 1: the ball, right, So how do you That's that's that
Speaker 1: is a super difficult thing for sure to deal with.
Speaker 1: And that's why I think it's like you have to
Speaker 1: figure out what you can give your into because if
Speaker 1: you're not giving into it, like you said, there's other
Speaker 1: people who are and that's going to show. I think
Speaker 1: there's certain things where I have to be there and
Speaker 1: I have to be the one giving, but there's also
Speaker 1: certain things that you can delegate, and I think that's
Speaker 1: where you have to create a dope team. I think
Speaker 1: business will always be the same, Like, yeah, there's certain
Speaker 1: ways to innovate, but it's like building brands, making them famous,
Speaker 1: generate revenue, sell them off like that, like businesses, fucking
Speaker 1: business like hasn't changed much. Boxing social media content, branding
Speaker 1: yourself like all that stuff has changed. I think that's
Speaker 1: where I have to focus on. And what I've done
Speaker 1: is build teams around me as much as possible to
Speaker 1: have them do this ship that I don't absolutely need
Speaker 1: to do, so you're not spreading yourself tooth. And basically,
Speaker 1: who's a part of your day to day team? Like
Speaker 1: do you have twenty people? Five people? How many people
Speaker 1: is it? I would say like eight to ten people
Speaker 1: day basis. Yeah, probably more probably like probably gets up
Speaker 1: to like fifteen if you include like agents and like lawyers,
Speaker 1: and yeah, it's a lot a lot of editors. Like
Speaker 1: when do you sleep? I sleep. I sleep for sure,
Speaker 1: like seven to eight hours a day. I hate when
Speaker 1: people are like I don't even sleep. There's some days
Speaker 1: or nights or weeks where you do have to like
Speaker 1: sleep for like four hours a night, but I think
Speaker 1: sleep is super important and I think it helps me function.
Speaker 1: Like if I notice that I get like eight hours
Speaker 1: of sleep and go about the day, I get more
Speaker 1: done in that sixteen hours efficiently because I'm energized, versus
Speaker 1: if I'm like, I only slept for four hours last night,
Speaker 1: Like I'm so tough, I'm such a hard worker. All
Speaker 1: this ship you're doing to that day is just like
Speaker 1: half s energy. So like, this interview is gonna be better.
Speaker 1: I'm gonna be more. You went at seven pm because
Speaker 1: you knew you were like, but it's like, yeah, but
Speaker 1: there are days where you do have to hustle it out,
Speaker 1: and when we're traveling it's worse. But I think I
Speaker 1: believe in sleep. I think a lot of celebrities like,
Speaker 1: oh I don't sleep like I were, so I called yes. Also,
Speaker 1: that's not that cool. You have so much. I mean,
Speaker 1: you have so much going on. But from a business perspective,
Speaker 1: you were so young when you started Team ten. You
Speaker 1: were what twenty You might have been even younger than
Speaker 1: you were eighteen. Okay, so you so you're eight team
Speaker 1: when you started Team ten, when did you decide that
Speaker 1: that was the move? And how how did you even
Speaker 1: have the business? Like brain to know that that was
Speaker 1: the move to do. Yeah. So I guess the way
Speaker 1: it started was I wanted to create a T shirt
Speaker 1: company and I went to all of like my friends
Speaker 1: who were viners at the time, and I was like, Yo,
Speaker 1: we should create a T shirt company. We all take
Speaker 1: a percentage of it, will all promote it. It's going
Speaker 1: to blow up like crazy. I went to everyone, and
Speaker 1: they're greedy. They were like, oh, I don't know, or
Speaker 1: talk to my manager, or I want fifty percent. No
Speaker 1: one was down to like have a collaborative effort, and
Speaker 1: that's how it is in general on social media. Everyone
Speaker 1: was just like I only care about myself. I only
Speaker 1: care about myself. And I hated it because I believe
Speaker 1: there was power and like collaborative effort. Similar to like
Speaker 1: when Jay Z and Jay Brown created Title, they created
Speaker 1: music streaming platform, they get all of the biggest artists
Speaker 1: that they're friends with to exclusively drop the music on Title,
Speaker 1: like two weeks before it comes out anywhere else, and
Speaker 1: they did that collaboratively, and then they sell Title for
Speaker 1: two million dollars to Sprint, and all of those people
Speaker 1: that were friends they were friends with, they all got
Speaker 1: a percentage and made a lot more money off of
Speaker 1: that than probably any of their other music ship. So
Speaker 1: that was like kind of like my vision for it,
Speaker 1: but they weren't down. And I've always kind of looked
Speaker 1: at myself as like the jay Z of this space.
Speaker 1: I was like, screw, I'm just gonna make my own
Speaker 1: team and grow them. And I didn't really know how
Speaker 1: big it was going to turn into, but people fell
Speaker 1: in love with it. I launched like some of the
Speaker 1: biggest people that are still around till this day A
Speaker 1: and I didn't really know at eighteen, like what I
Speaker 1: was getting myself into with the business side of things
Speaker 1: at all. Like it was kind of a shot in
Speaker 1: the dark, and I made a lot of mistakes and
Speaker 1: learned a lot. I think that's how people in this
Speaker 1: generation should learn is by experience. Everyone wants to go
Speaker 1: to school to learn how to direct versus you should
Speaker 1: just start directing ship and like make mistakes and be
Speaker 1: on set. For me, that was like the learning curve
Speaker 1: was making mistakes and learning about business and just doing
Speaker 1: it and kind of figuring it out as as I went.
Speaker 1: So Team ten was formed. You guys get a house.
Speaker 1: You're creating all this content together. You literally created social
Speaker 1: media stars overnight. How was that for you, knowing that
Speaker 1: you almost had a magic wand that you could wave
Speaker 1: and make somebody a celebrity overnight. It's weird because I
Speaker 1: did at first. I didn't look at it like that.
Speaker 1: At first. I was like, I just want to create
Speaker 1: a dope team and have it be as big as possible.
Speaker 1: But I didn't really look at it like I can
Speaker 1: make you famous, Like, well, you did. You made a
Speaker 1: lot of people fame. I think that's part of the
Speaker 1: problem though. I think that was part of the problem
Speaker 1: with Team ten because at the time I was like
Speaker 1: eighteen nineteen, I wasn't the best judge of character. I
Speaker 1: wasn't the best at like getting to know people and
Speaker 1: like who they were and what they wanted to do,
Speaker 1: and I kind of put a lot of power into
Speaker 1: the wrong hands. I think when Shane Dawson did his
Speaker 1: like documentary on me, that was like a really good
Speaker 1: piece of mind for me, because there was a lot
Speaker 1: of people who left Team tend that talk ship and
Speaker 1: a lot of people online thought that their ship talking
Speaker 1: and the accusations that they made were true, and for
Speaker 1: whatever reason, I just never responded back to them. Because
Speaker 1: they didn't want to get dragged down by that. But
Speaker 1: those accusations and and things were still out there. And
Speaker 1: I think when Shane Dawson did his documentary and like
Speaker 1: cleared up the fact that like all of them were lying,
Speaker 1: that was a great piece of mind for me. Team
Speaker 1: ten you have a whole new crew of people, right,
Speaker 1: positive energy. Seems like you guys are in a good place.
Speaker 1: What's different with Team Tend today than Team tenn is
Speaker 1: it even it's still called Team ten? Yeah, still called
Speaker 1: Team ten. I think now there's less of like a
Speaker 1: focus on it now. It's like it is what it is,
Speaker 1: and the people in it now are dope, and their
Speaker 1: trustworthy and they're good people. I think that's more important
Speaker 1: than anything. It's like family and it's like a good
Speaker 1: support system. And I think a lot of what we're
Speaker 1: doing now is and what like again Shane probably would
Speaker 1: have seen, is like I'm we're transitioning into a whole
Speaker 1: different spectrum of entertainment, like less YouTube ship. How do
Speaker 1: we take like what we have and turn it into
Speaker 1: something even bigger because we've conquered that like the Team
Speaker 1: ten era of like Team Tend being on YouTube is
Speaker 1: like cool, we already did that. Let's see what we
Speaker 1: can do now. Do we do movies? Do we are
Speaker 1: we acting? Are we building businesses? Are we doing this
Speaker 1: whole music so, this whole music scene. And I think
Speaker 1: that's like the difference, and it's a lot more aged up.
Speaker 1: I'm currently aging up in front of people's eyes and
Speaker 1: then like maybe some people realize is it? Maybe some
Speaker 1: people don't, But I think to my fans, like a
Speaker 1: lot of them sometimes now get mad at the decisions
Speaker 1: that I make. I mean, your overall image has definitely
Speaker 1: shifted from the person you are. But isn't that natural? Yeah,
Speaker 1: it's natural, but I don't think like a lot of it.
Speaker 1: It's like who I am and just me growing as
Speaker 1: a person. But there are like strategic moves being made
Speaker 1: to like age up. It's it's a really hard thing
Speaker 1: to do. It's working hard, like going from the Disney
Speaker 1: audience and like have my fan base be like so
Speaker 1: young and like just falling into that and then completely
Speaker 1: stepping out of that in real life than having to
Speaker 1: parlay that message and brand yourself differently and do it
Speaker 1: successfully is like a super hard thing to do. But
Speaker 1: I lost my train of thought. No, I think no.
Speaker 1: I think that's that's a really good point because they're
Speaker 1: used to seeing you a certain way, like silly and
Speaker 1: like pulling pranks and doing all these things. But you're
Speaker 1: like actually growing up and you're getting tattoos, and you're
Speaker 1: like doing music videos and you're probably cussing more like
Speaker 1: whatever it is. Have you seen in a decline in
Speaker 1: any of your channels or following because of that, not
Speaker 1: necessarily a decline. I think my like core fan base
Speaker 1: will always be there for me. I love them, they
Speaker 1: love me. We have a great connection. I just think
Speaker 1: that connection is changing into other things. And the hard
Speaker 1: part about it is like for the past six months
Speaker 1: eight months, there's been like less YouTube and like more
Speaker 1: me focusing on things like music, and I think they
Speaker 1: feel a little bit disconnected because of that when I started.
Speaker 1: I think that when I start to put out music
Speaker 1: and they can connect to that and then connect to
Speaker 1: other things that I'm working on, I think there they
Speaker 1: will see like, oh, this is what he's been up
Speaker 1: to this whole entire time, you know what I mean. Yeah,
Speaker 1: So you have a lot of fans that look up
Speaker 1: to you and probably want to do exactly what you're doing.
Speaker 1: What advice would you give them in hindsight? Because you've
Speaker 1: been through it, right, You've made mistakes, you've learned things.
Speaker 1: What advice do you give somebody just starting out wanting
Speaker 1: to do the Jake Paul thing? At first? They should
Speaker 1: ask themselves, Am I percent crazy? You have to be crazy? Yeah?
Speaker 1: If you're not crazy, then is it at least students?
Speaker 1: Have you been scanned? Because I'm thinking I just think
Speaker 1: that's where the level is. I knew what I was
Speaker 1: getting myself into, but I was like crazy enough to
Speaker 1: be like I don't care, like I didn't do anything
Speaker 1: in the world and be the best at it. You know,
Speaker 1: if you don't really believe that, then you shouldn't do it,
Speaker 1: which kind of sounds mean because everyone's like, oh, if
Speaker 1: you have a dream and you fully set your mind
Speaker 1: to it, then you can do it, which is true,
Speaker 1: by the way, Like if you believe in something, you
Speaker 1: have a dream, and you fully set your mind to
Speaker 1: accomplishing that dream, I believe you can get at least
Speaker 1: close to it, you know what I mean? But do
Speaker 1: you what do you think about YouTube? Now? Would you
Speaker 1: advise people to become YouTubers? I feel like YouTube has
Speaker 1: changed so much. There hasn't been a YouTuber to become
Speaker 1: popular in the past two years besides Mr Beasts, he's
Speaker 1: the only YouTuber that he's the only YouTuber that's come
Speaker 1: up in the past two years. That's it. Like it's hard,
Speaker 1: it's really hard. You have to be so unique, you
Speaker 1: have to fill such a niche, you have to find
Speaker 1: a way to grow, like even Mr Beasts, Like again,
Speaker 1: he's the only person that's come up in the past
Speaker 1: two years really like truly, and what his niche was
Speaker 1: was he had he was literally spending two hundred, four
Speaker 1: hundred thousand dollars to make these videos, Like who does that?
Speaker 1: How many other niches out there can be filled that
Speaker 1: are already filled? And it's kind of discouraging, but like
Speaker 1: it's also real. Yeah, I mean I could talk to
Speaker 1: you for hours, but is there anything that you in closing?
Speaker 1: Because I don't want to keep you here all day
Speaker 1: because I'm costing you like five right now, Where do
Speaker 1: you see yourself a year from now? Because we're not
Speaker 1: going to do five years because then we would name
Speaker 1: like five thousand things. So just let's let's go out
Speaker 1: a year a year from now fighting k S I
Speaker 1: you're still boxing r Yeah, for sure, making a lot
Speaker 1: of music and making moves in the muse industry on tour,
Speaker 1: starting to perform at festivals and people being like, damn,
Speaker 1: this music is good, and just continuing to launch brands
Speaker 1: and great products and sell them. So if you could
Speaker 1: win a world title or you could get a Grammy
Speaker 1: for music, I want to dive deep into like which
Speaker 1: one you would pick and why I think a Grammy
Speaker 1: from music? I think that's would you quit it all
Speaker 1: for music? Like? Would you would you quit everything for
Speaker 1: music and not do anything else? That's the goal, I think, Yeah,
Speaker 1: and just be an artist. Yeah, that's the goal for sure.
Speaker 1: I think there's like these are stepping stones to doing that.
Speaker 1: I would never guess that about you. I wouldn't. I
Speaker 1: wouldn't quit like business. No business is in your blood.
Speaker 1: I think you'll always be a mogul, right, And I
Speaker 1: think I read somewhere that you wanted to be the
Speaker 1: first YouTuber to make a billion dollars? How close are
Speaker 1: we ten dollars ten dollars having tomorrow? No, not that close.
Speaker 1: I mean I meet people who are like, I'm a millionaire.
Speaker 1: Then you meet people who are like I'm a multimillionaire,
Speaker 1: and then you meet people who are like, I'm a
Speaker 1: billion clubs totally different. I'm a billion it's completely different.
Speaker 1: You meet a one hundred millionaire and it's like so
Speaker 1: different from meeting a billionaire night and day difference. Would
Speaker 1: you ever get into the world of startup? Like, I
Speaker 1: know you have a startup, but a totally different like
Speaker 1: technology startup. Yeah, because you could have a B club
Speaker 1: exit real quick. Yeah, I feel like you have a
Speaker 1: brain for tech. Yeah. I'm invested into a couple of funds.
Speaker 1: I've made like ten investments myself. Some of them are
Speaker 1: doing dope. That's where the money is. That's what I'm saying.
Speaker 1: It's like, it's like, how do I use my brand
Speaker 1: currently to leverage to leverage and billion dollar exit. Let
Speaker 1: me tell you. You're going to create an app and
Speaker 1: you're going to get every single person to use the app,
Speaker 1: and then Amazon is going to come in and buy it,
Speaker 1: and then you're gonna have a billion dollars. So go
Speaker 1: to work. Put the funk out of here. I gotta
Speaker 1: gon app. Jake, it was so fun having you on today.
Speaker 1: I feel like literally we didn't even crack the surface
Speaker 1: and I think you have a lot of like really
Speaker 1: big things coming your way. But when you dropped that music,
Speaker 1: please let us know. We'll play it on I Heeart.
Speaker 1: Thank thanks so much for stopping by. Um, come back
Speaker 1: when you have more music. Let's do that. Let's do that,
Speaker 1: okay by guess bye. Behind the Influence is a production
Speaker 1: of I Heart Radio and t DC Media