WEBVTT - Bloomberg Businessweek Weekend - January 9th, 2026

0:00:00.280 --> 0:00:07.240
<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

0:00:08.640 --> 0:00:13.000
<v Speaker 2>This is Bloomberg business Week Daily reporting from the magazine

0:00:13.000 --> 0:00:17.599
<v Speaker 2>that helps global leaders stay ahead with insight on the people, companies,

0:00:17.640 --> 0:00:22.520
<v Speaker 2>and trends shaping today's complex economy, plus global business finance

0:00:22.560 --> 0:00:25.880
<v Speaker 2>and tech news as it happens. The Bloomberg Business Week

0:00:25.960 --> 0:00:31.320
<v Speaker 2>Daily Podcast with Carol Masser and Tim Steneveek on Bloomberg Radio.

0:00:31.680 --> 0:00:35.240
<v Speaker 1>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast. Well,

0:00:35.360 --> 0:00:38.720
<v Speaker 1>it was the first full trading week of twenty twenty six,

0:00:38.800 --> 0:00:43.160
<v Speaker 1>A lot already happening, from geopolitical shockwaves in the Americas

0:00:43.200 --> 0:00:47.239
<v Speaker 1>following the US removal of Venezuela's president Nicholas Maduro one

0:00:47.280 --> 0:00:49.920
<v Speaker 1>week ago, to the reveal this past week of the

0:00:50.000 --> 0:00:53.680
<v Speaker 1>latest and greatest gadgets and trends at CES in Las Vegas,

0:00:54.160 --> 0:00:56.200
<v Speaker 1>and then Tim, we can't forget, Like it was almost

0:00:56.240 --> 0:01:00.120
<v Speaker 1>hard to keep up the news from President Trump, coming

0:01:00.320 --> 0:01:02.800
<v Speaker 1>largely in the way of social media, that he would

0:01:02.840 --> 0:01:06.280
<v Speaker 1>move to ban institutional investors from buying single family homes

0:01:06.520 --> 0:01:09.160
<v Speaker 1>as part of a push to address housing affordability. He

0:01:09.200 --> 0:01:11.040
<v Speaker 1>also had some thoughts about the defense sector.

0:01:11.319 --> 0:01:14.640
<v Speaker 3>Yeah, we also don't forget this the final jobs report

0:01:14.680 --> 0:01:17.800
<v Speaker 3>of twenty twenty five. Those December numbers coming in too.

0:01:18.280 --> 0:01:20.959
<v Speaker 3>Wrapped up the week with the Supreme Court not weighing

0:01:20.959 --> 0:01:24.039
<v Speaker 3>in on the legality of President Donald Trump's tariffs. The

0:01:24.080 --> 0:01:27.280
<v Speaker 3>next opinion day for a potential ruling is this coming Wednesday.

0:01:27.680 --> 0:01:29.600
<v Speaker 3>For all the latest out on over to the Bloomberg

0:01:29.680 --> 0:01:32.840
<v Speaker 3>Terminal or Bloomberg dot com as these stories continue to unfold,

0:01:33.160 --> 0:01:35.520
<v Speaker 3>as we put these weekends interviews to bed.

0:01:35.600 --> 0:01:37.759
<v Speaker 1>All right, So this hour we're going to dig into

0:01:37.760 --> 0:01:41.080
<v Speaker 1>the ramifications for Venezuela and its oil reserves after the

0:01:41.080 --> 0:01:45.240
<v Speaker 1>surprise US capture of Venezuela's former president now former President

0:01:45.560 --> 0:01:50.200
<v Speaker 1>Nicholas Maduro. We get into President Donald Trump's emerging new World.

0:01:50.000 --> 0:01:52.920
<v Speaker 3>Order, plus connecting the dots on the bigger picture, a

0:01:52.960 --> 0:01:56.200
<v Speaker 3>world in need of more energy with the CEO of

0:01:56.240 --> 0:01:57.920
<v Speaker 3>Honeywell Process Technology.

0:01:58.080 --> 0:01:59.680
<v Speaker 1>All of that to come. We begin, though, with that

0:01:59.720 --> 0:02:02.960
<v Speaker 1>fall out from last weekend US raid in Venezuela and

0:02:03.000 --> 0:02:05.440
<v Speaker 1>the capture of President Nicholas Maduro and his wife.

0:02:05.600 --> 0:02:08.720
<v Speaker 3>Eric Shatzker is editorial director of Bloomberg New Economy. He

0:02:08.840 --> 0:02:11.960
<v Speaker 3>was one of the few to interview Maduro at Mirafulla's palace.

0:02:12.000 --> 0:02:14.280
<v Speaker 3>That was back in twenty twenty one. He joined us

0:02:14.320 --> 0:02:18.560
<v Speaker 3>to discuss former Venezuelan President Maduro's journey from palace to

0:02:18.680 --> 0:02:21.359
<v Speaker 3>a Brooklyn jail and what's next for the country.

0:02:21.560 --> 0:02:25.760
<v Speaker 4>People who've been watching Venezuela for decades, much longer than

0:02:25.800 --> 0:02:29.240
<v Speaker 4>I didn't see this coming. What we knew over the

0:02:29.240 --> 0:02:32.200
<v Speaker 4>past several weeks and months is that the Trump administration

0:02:33.639 --> 0:02:37.280
<v Speaker 4>had been putting an increasing amount of pressure on Venezuela

0:02:37.880 --> 0:02:40.880
<v Speaker 4>and that there was going to have to be some

0:02:41.120 --> 0:02:46.160
<v Speaker 4>kind of a crystallizing moment, but that it was going

0:02:46.200 --> 0:02:49.840
<v Speaker 4>to come in the form of US helicopters staging a raid,

0:02:50.200 --> 0:02:53.800
<v Speaker 4>an attack on Caracas and seizing Madudu. I think was

0:02:53.840 --> 0:02:57.840
<v Speaker 4>beyond most people's imagination. From all I could tell, it

0:02:57.880 --> 0:03:02.240
<v Speaker 4>was a possibility that Maduda himself hadn't fathomed. Well, what

0:03:02.320 --> 0:03:02.520
<v Speaker 4>was it?

0:03:02.560 --> 0:03:04.720
<v Speaker 3>What you mentioned there had to be a crystallization or

0:03:04.760 --> 0:03:08.120
<v Speaker 3>a crystallizing moment. What were some other scenarios or possibilities

0:03:08.160 --> 0:03:10.920
<v Speaker 3>that you know three or four weeks ago looked more

0:03:10.960 --> 0:03:11.720
<v Speaker 3>realistic than this.

0:03:11.840 --> 0:03:13.919
<v Speaker 4>Air strikes for example.

0:03:13.639 --> 0:03:16.799
<v Speaker 3>That would bring him from power. Well, ultimately unclear.

0:03:17.520 --> 0:03:22.200
<v Speaker 4>It wasn't clear. The Trump administration in its first guys,

0:03:22.240 --> 0:03:26.040
<v Speaker 4>Trump one point zero tried to affect regime change through

0:03:26.120 --> 0:03:31.640
<v Speaker 4>economic sanctions, and so the idea of regime change being

0:03:31.680 --> 0:03:36.680
<v Speaker 4>back on the menu wasn't at all surprising. How they

0:03:36.680 --> 0:03:41.240
<v Speaker 4>were going to affect it was unclear. It's at least

0:03:41.520 --> 0:03:46.600
<v Speaker 4>seemed to me at the time like asphyxiation was economic

0:03:46.640 --> 0:03:51.200
<v Speaker 4>asphyxiation was the method that they were using. Once they

0:03:51.280 --> 0:03:57.440
<v Speaker 4>moved you know, US aircraft carriers you know, and other

0:03:58.360 --> 0:04:04.119
<v Speaker 4>craft into the Caribbean and started boarding oil tankers and

0:04:04.200 --> 0:04:08.240
<v Speaker 4>chasing others away, it seemed it seemed like the plan

0:04:08.520 --> 0:04:12.520
<v Speaker 4>was to just deprive Venezuela of any external revenue, which is,

0:04:12.680 --> 0:04:15.160
<v Speaker 4>for all intents and purposes, the only revenue that matters

0:04:15.160 --> 0:04:19.440
<v Speaker 4>to the Venezuelan economy, and that what would happen next, Well,

0:04:19.800 --> 0:04:23.760
<v Speaker 4>there would very quickly be an economic crisis in Venezuela

0:04:23.800 --> 0:04:26.720
<v Speaker 4>and a popular uprising, and maybe that's what would foment

0:04:27.240 --> 0:04:30.000
<v Speaker 4>some kind of a regime change that would have taken

0:04:30.040 --> 0:04:32.240
<v Speaker 4>it the very least weeks, if not months, to unfold.

0:04:32.839 --> 0:04:34.960
<v Speaker 4>And who knows why at the end of the day,

0:04:35.440 --> 0:04:37.920
<v Speaker 4>the Trump administration chose to go with the ray. They

0:04:37.920 --> 0:04:42.000
<v Speaker 4>are all kinds of theories, right, about, you know, everything

0:04:42.120 --> 0:04:45.560
<v Speaker 4>ranging from somewhat more obviously try and get control of

0:04:45.640 --> 0:04:50.120
<v Speaker 4>Venezuela's oil reserves, to something along the lines of needing

0:04:50.120 --> 0:04:52.800
<v Speaker 4>to box out the Chinese and the Russians and the

0:04:52.839 --> 0:04:58.200
<v Speaker 4>Iranians who had increasingly been getting involved in Venezuelan critical

0:04:58.200 --> 0:05:02.719
<v Speaker 4>mineral extraction and manufacturing. And as I say, there there

0:05:02.760 --> 0:05:05.760
<v Speaker 4>are there's a wide range of theories. I'm in no

0:05:05.800 --> 0:05:08.160
<v Speaker 4>position to attach any credibility to any of them.

0:05:08.440 --> 0:05:10.680
<v Speaker 1>Well, what I want to think about is what's the

0:05:10.720 --> 0:05:13.960
<v Speaker 1>future of Venezuela going forward. And I'm just thinking about

0:05:14.040 --> 0:05:16.240
<v Speaker 1>you know, when you did speak to President Maduro and

0:05:16.279 --> 0:05:19.960
<v Speaker 1>that's what now four and a half years ago, and

0:05:20.080 --> 0:05:22.520
<v Speaker 1>he at that time was looking to rebuild the nation's

0:05:22.520 --> 0:05:26.000
<v Speaker 1>oil industry. He wanted to normalize US relations. How does

0:05:26.080 --> 0:05:30.240
<v Speaker 1>Venezuela get on the path to long term prosperity in

0:05:30.279 --> 0:05:32.040
<v Speaker 1>your view? And what's that stick because it sounds like

0:05:32.080 --> 0:05:33.320
<v Speaker 1>it's still going to be pretty.

0:05:33.480 --> 0:05:36.160
<v Speaker 4>The foremost, it needs a government. Doesn't really have a

0:05:36.200 --> 0:05:38.839
<v Speaker 4>government right now. We have an interim president in the

0:05:38.839 --> 0:05:44.680
<v Speaker 4>form of Delsi Rodriguez, who was Madudo's vice president. They're

0:05:44.680 --> 0:05:47.400
<v Speaker 4>going to have to constitute some kind of at the

0:05:47.480 --> 0:05:52.240
<v Speaker 4>very least caretaker administration. The idea it seems sort of

0:05:52.279 --> 0:05:55.120
<v Speaker 4>preposterous that they would leave the same regime in place,

0:05:55.279 --> 0:05:59.040
<v Speaker 4>just without its figurehead in the form of Maduro. And

0:05:59.200 --> 0:06:02.640
<v Speaker 4>let's not forget that that administration is populated in no

0:06:02.760 --> 0:06:06.239
<v Speaker 4>small part by Chavista hardliners. You know, these are people

0:06:06.279 --> 0:06:11.200
<v Speaker 4>whom the US would classify as communists. I'm not surprised

0:06:11.360 --> 0:06:13.400
<v Speaker 4>for the time being that they've left this government in

0:06:13.400 --> 0:06:18.880
<v Speaker 4>place because Venezuela's institutions, such as they are, aren't ready

0:06:19.320 --> 0:06:23.479
<v Speaker 4>for a democratic administration. So for those who wonder why

0:06:25.440 --> 0:06:29.480
<v Speaker 4>Gonzalez or Mario Corino Machado aren't actually you know, haven't

0:06:29.480 --> 0:06:32.120
<v Speaker 4>been named president of Venezuela, that's at least one good

0:06:32.160 --> 0:06:36.680
<v Speaker 4>reason for that. But eventually, whether it's to pass a

0:06:36.760 --> 0:06:40.000
<v Speaker 4>series of or enact a series of policies that are

0:06:40.000 --> 0:06:42.960
<v Speaker 4>going to help to revive the Venezuelan economy, to restart

0:06:42.960 --> 0:06:44.520
<v Speaker 4>the oil industry, they're going to have to have and

0:06:44.520 --> 0:06:46.479
<v Speaker 4>then subsequently restructure the debt, they're going to have to

0:06:46.520 --> 0:06:49.240
<v Speaker 4>have some form of legitimate government.

0:06:49.440 --> 0:06:53.479
<v Speaker 3>The National Assembly inaugurated Delci Rodriguez Az president. You actually

0:06:53.480 --> 0:06:56.000
<v Speaker 3>spoke to her as well, I did, I did. What

0:06:56.040 --> 0:06:57.120
<v Speaker 3>were your impressions of her.

0:06:57.880 --> 0:07:03.480
<v Speaker 4>She's a very capable individual, very articulate, seemingly whip smart,

0:07:04.279 --> 0:07:08.200
<v Speaker 4>and most importantly, I think she demonstrated this. It's more

0:07:08.240 --> 0:07:11.080
<v Speaker 4>important to talk about what she did than what she said.

0:07:11.120 --> 0:07:16.200
<v Speaker 4>She demonstrated her pragmatism. She's the architect of the economic

0:07:16.320 --> 0:07:21.000
<v Speaker 4>policies that helped Venezuela climb out of the ditch that

0:07:21.080 --> 0:07:23.760
<v Speaker 4>it was in in twenty eighteen. We all remember the

0:07:23.800 --> 0:07:27.240
<v Speaker 4>footage of those empty shelves in Venezuela at the time.

0:07:27.320 --> 0:07:31.120
<v Speaker 4>By the time I got Takarakas in twenty twenty one,

0:07:31.280 --> 0:07:33.800
<v Speaker 4>I wouldn't call it a prosperous place, but the economy

0:07:33.840 --> 0:07:37.600
<v Speaker 4>had clearly come off of its lows and was actually

0:07:37.640 --> 0:07:40.840
<v Speaker 4>growing at a fairly decent clip. Inflation was coming down.

0:07:40.880 --> 0:07:44.440
<v Speaker 4>These are all things that Delsi Rodriguez engineered, not Ma

0:07:44.560 --> 0:07:45.320
<v Speaker 4>Duo himself.

0:07:46.040 --> 0:07:48.080
<v Speaker 1>I keep thinking about the role of China and all

0:07:48.120 --> 0:07:50.880
<v Speaker 1>of this. Who's watching very closely? How should we be

0:07:50.920 --> 0:07:52.280
<v Speaker 1>thinking about China?

0:07:52.320 --> 0:07:57.760
<v Speaker 4>Well, Venezuela, both for China and for Russia and potentially

0:07:57.760 --> 0:08:02.160
<v Speaker 4>for Iran and maybe even India as well. Venezuela presented

0:08:03.200 --> 0:08:07.040
<v Speaker 4>a great opportunity. Here is a resource rich country in

0:08:07.080 --> 0:08:11.800
<v Speaker 4>the Western hemisphere whose government was open to some kind

0:08:11.880 --> 0:08:14.520
<v Speaker 4>of a deal with the United States but really wasn't

0:08:14.560 --> 0:08:19.880
<v Speaker 4>interested in falling back into the American orbit, and welcomed

0:08:20.400 --> 0:08:25.600
<v Speaker 4>Chinese investment, Russian investment, help from both of those countries,

0:08:25.840 --> 0:08:30.760
<v Speaker 4>Iran and potentially India as well. You know, if you

0:08:30.800 --> 0:08:33.840
<v Speaker 4>look at yes, the map is changing. You know, we've

0:08:33.880 --> 0:08:36.920
<v Speaker 4>seen a tilt to the right in the southern Cone,

0:08:36.920 --> 0:08:40.200
<v Speaker 4>and we may see elections tilt more of South America

0:08:40.559 --> 0:08:43.760
<v Speaker 4>toward the right than to the left in the coming months.

0:08:44.200 --> 0:08:50.440
<v Speaker 4>But that was a very useful beachhead and presented, you know,

0:08:50.520 --> 0:08:56.679
<v Speaker 4>sort of in a more let's call it not quite fantastical,

0:08:56.720 --> 0:08:59.439
<v Speaker 4>but imaginary way, you know, a base from which to

0:08:59.520 --> 0:09:03.599
<v Speaker 4>launch operations against whether it be American or Western interests

0:09:04.160 --> 0:09:07.240
<v Speaker 4>from the Western hemisphere. And so at the very very

0:09:07.320 --> 0:09:13.040
<v Speaker 4>very least, by taking al Maduro and reaching some at

0:09:13.120 --> 0:09:17.400
<v Speaker 4>least interim agreement with the Venezuelan government that it be

0:09:17.520 --> 0:09:19.800
<v Speaker 4>under the influence of the United States, they've boxed out

0:09:20.080 --> 0:09:24.200
<v Speaker 4>the Chinese. This is right, the national security strategy in action.

0:09:24.559 --> 0:09:28.400
<v Speaker 1>It's just fascinating, Eric, Thank you so much. Important perspective

0:09:28.800 --> 0:09:30.319
<v Speaker 1>in terms of what we've seen over the last few

0:09:30.360 --> 0:09:33.680
<v Speaker 1>years in Venezuela. Eric Satsker, Editorial director of Bloomberg New Economy.

0:09:34.040 --> 0:09:38.040
<v Speaker 2>You're listening to the Bloomberg Business Weekdaily podcast. Catch us

0:09:38.120 --> 0:09:41.559
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

0:09:41.600 --> 0:09:45.160
<v Speaker 2>on Apple CarPlay and Android Auto with the Bloomberg Business app,

0:09:45.320 --> 0:09:47.120
<v Speaker 2>or watch us Live on YouTube.

0:09:48.160 --> 0:09:50.480
<v Speaker 1>Now, all of that attention on Venezuela get us kind

0:09:50.520 --> 0:09:52.680
<v Speaker 1>of thinking a lot about what really is needed to

0:09:52.720 --> 0:09:57.839
<v Speaker 1>make that country economically viable long term, and also wonder

0:09:57.920 --> 0:10:00.080
<v Speaker 1>if that's kind of the real goal of US action.

0:10:00.320 --> 0:10:02.360
<v Speaker 1>We had a lot of questions this past week tim the.

0:10:02.280 --> 0:10:06.200
<v Speaker 3>Trump administration has promised billions of investment to rebuild the

0:10:06.200 --> 0:10:10.560
<v Speaker 3>country's crumbling energy infrastructure and restart exports with China, Russia,

0:10:10.600 --> 0:10:13.559
<v Speaker 3>Iran and Cuba now effectively cut off from access to

0:10:13.600 --> 0:10:16.480
<v Speaker 3>Venezuelan oil. For more on what the country really needs

0:10:16.559 --> 0:10:20.360
<v Speaker 3>to build back its economy, we welcomed Francisco Rodriguez, Senior

0:10:20.640 --> 0:10:23.480
<v Speaker 3>Research Fellow at the Center for Economics and Policy Research

0:10:23.520 --> 0:10:26.920
<v Speaker 3>at the University of Denvers Corbel School of International Studies.

0:10:27.280 --> 0:10:29.400
<v Speaker 5>Well, the question is what's the alternative, and what was

0:10:29.440 --> 0:10:32.920
<v Speaker 5>the US willing or able to do. I mean, what

0:10:33.000 --> 0:10:37.680
<v Speaker 5>we saw was the extraction of Nicolas Maduro, but not

0:10:37.960 --> 0:10:42.240
<v Speaker 5>a regime change. The regime remains in place. What would

0:10:42.240 --> 0:10:44.480
<v Speaker 5>have been necessary to change the regime that would have

0:10:44.480 --> 0:10:47.400
<v Speaker 5>been a very different operation. The US would have had

0:10:47.440 --> 0:10:49.960
<v Speaker 5>to carry out a land invasion of Venezuela, would have

0:10:49.960 --> 0:10:52.240
<v Speaker 5>had to occupy the country. It would have needed to

0:10:52.240 --> 0:10:55.000
<v Speaker 5>get involved in state building, and the US clearly decided

0:10:55.000 --> 0:10:57.400
<v Speaker 5>not to do that. So then it has to deal

0:10:57.480 --> 0:11:00.920
<v Speaker 5>with the authorities that actually have control over the territory.

0:11:00.960 --> 0:11:03.880
<v Speaker 5>With the US is trying to do is to say, well,

0:11:04.600 --> 0:11:08.280
<v Speaker 5>what to those authorities, what you're going to do is

0:11:08.360 --> 0:11:11.520
<v Speaker 5>going to be circumscribed by the pressure that we're putting

0:11:11.520 --> 0:11:13.920
<v Speaker 5>on you. Will allow you to sell your oil under

0:11:13.960 --> 0:11:18.160
<v Speaker 5>certain conditions, but you have to comply with what we're

0:11:18.200 --> 0:11:20.200
<v Speaker 5>asking you to do. For example, you can't sell the

0:11:20.200 --> 0:11:22.760
<v Speaker 5>oil to China. You have to sell it to the US,

0:11:22.880 --> 0:11:24.920
<v Speaker 5>or you have to translate it to the US in

0:11:24.920 --> 0:11:25.240
<v Speaker 5>some way.

0:11:25.320 --> 0:11:28.439
<v Speaker 3>Professors, it notable to you that there aren't necessarily humanitarian

0:11:28.800 --> 0:11:30.560
<v Speaker 3>elements that are tied to this.

0:11:31.160 --> 0:11:36.000
<v Speaker 5>There's humanitarian and democracy. I mean, there's one problem in

0:11:36.080 --> 0:11:40.680
<v Speaker 5>Venezuela is that this country has undergone a massive economic collapse.

0:11:40.920 --> 0:11:44.280
<v Speaker 5>It suffered a contraction of seventy one percent of its GDP,

0:11:44.480 --> 0:11:48.840
<v Speaker 5>the largest ever peacetime economic contraction in world history. And

0:11:48.920 --> 0:11:52.400
<v Speaker 5>this country has been under a blockade of oil exports

0:11:52.440 --> 0:11:55.640
<v Speaker 5>by the US, a total blockade for approximately one month.

0:11:55.679 --> 0:11:58.920
<v Speaker 5>And this country depends only on oil revenue, that's its

0:11:58.960 --> 0:12:01.720
<v Speaker 5>only source of revenue to fund its economy. So we

0:12:01.760 --> 0:12:05.680
<v Speaker 5>could be looking at a situation in which the economy

0:12:05.760 --> 0:12:11.040
<v Speaker 5>suffers another major humanitarian crisis, another major economic crisis, and

0:12:11.080 --> 0:12:15.319
<v Speaker 5>we have migration out flows, we have our food shortages,

0:12:15.360 --> 0:12:18.040
<v Speaker 5>we have quite possibly a famine. Then there's another issue,

0:12:18.080 --> 0:12:20.760
<v Speaker 5>which is the issue of human rights and democracy. The

0:12:21.000 --> 0:12:23.480
<v Speaker 5>US government has not talked about human rights, it hasn't

0:12:23.480 --> 0:12:28.160
<v Speaker 5>talked about democracy. Secretary of Rubio said, on very vague terms, well,

0:12:28.320 --> 0:12:31.120
<v Speaker 5>after we stabilize the economy, where there's going to be

0:12:31.160 --> 0:12:33.360
<v Speaker 5>a transition that can be done by the Venezuelan people.

0:12:33.679 --> 0:12:36.160
<v Speaker 5>But this is very vague. There was an election, it

0:12:36.240 --> 0:12:39.480
<v Speaker 5>was won by the opposition last year, but that doesn't

0:12:39.520 --> 0:12:42.920
<v Speaker 5>seem to be part of the plans of the US

0:12:43.000 --> 0:12:44.840
<v Speaker 5>government to bring this into the picture.

0:12:45.040 --> 0:12:47.800
<v Speaker 1>Yeah, I guess I just do wonder is energy A

0:12:47.800 --> 0:12:51.600
<v Speaker 1>focus on energy really the path forward to creating a

0:12:51.920 --> 0:12:55.920
<v Speaker 1>sustainable economy in Venezuela longer term?

0:12:56.720 --> 0:12:58.200
<v Speaker 5>Well, I think that right now you have to worry

0:12:58.240 --> 0:13:00.680
<v Speaker 5>about the short term more than the long term. I

0:13:00.720 --> 0:13:02.640
<v Speaker 5>mean the Venezulona economy.

0:13:02.840 --> 0:13:05.240
<v Speaker 1>So is oil the answer short term? Because we've all

0:13:05.280 --> 0:13:05.800
<v Speaker 1>talked about the.

0:13:06.120 --> 0:13:07.360
<v Speaker 4>Stag it has to be.

0:13:07.360 --> 0:13:11.120
<v Speaker 5>The Venezuelan economy has more than ninety percent of its

0:13:11.160 --> 0:13:13.720
<v Speaker 5>exports have been oil for the last one hundred and

0:13:13.760 --> 0:13:16.760
<v Speaker 5>ten years. You're not going to transform this overnight. This

0:13:16.880 --> 0:13:20.079
<v Speaker 5>country is in the midst of a massive humanitarian crisis.

0:13:20.240 --> 0:13:22.880
<v Speaker 5>What you have to do is recover the economy with

0:13:23.000 --> 0:13:26.360
<v Speaker 5>the anchor of that economy, which is oil. Venezuela used

0:13:26.360 --> 0:13:28.800
<v Speaker 5>to produce two and a half billion barrels. I'm not

0:13:28.840 --> 0:13:32.439
<v Speaker 5>talking about ages ago. You're talking about twenty fifteen, before

0:13:32.520 --> 0:13:34.360
<v Speaker 5>sanctions were in post. It was producing two and a

0:13:34.400 --> 0:13:37.880
<v Speaker 5>half billion barrels. Now it's producing around nine hundred thousand barrels.

0:13:38.320 --> 0:13:41.080
<v Speaker 5>That is the driver of the Venezuelan economy. You have

0:13:41.160 --> 0:13:43.800
<v Speaker 5>to increase that oil production and that has to generate

0:13:44.040 --> 0:13:46.400
<v Speaker 5>royalties and revenues for the Venezuela state, so that it

0:13:46.400 --> 0:13:49.560
<v Speaker 5>can fund public spending, so that it can fund imports

0:13:49.559 --> 0:13:52.079
<v Speaker 5>of basics. This is a country that does not produce

0:13:52.360 --> 0:13:55.800
<v Speaker 5>enough food to feed itself. It buys that food with

0:13:56.120 --> 0:13:59.840
<v Speaker 5>the revenues from oil exports. So those oil exports have

0:13:59.880 --> 0:14:03.959
<v Speaker 5>to be directed primarily at making sure that Venezuela's basic

0:14:04.000 --> 0:14:04.560
<v Speaker 5>needs are meant.

0:14:04.679 --> 0:14:09.240
<v Speaker 1>Francisco, what actions by the US will actually help the company?

0:14:09.360 --> 0:14:11.920
<v Speaker 1>Do you agree with what they've done so far is

0:14:12.280 --> 0:14:15.160
<v Speaker 1>big steps forward and will put the company put the

0:14:15.160 --> 0:14:19.320
<v Speaker 1>company put the country on the right path to economic viability.

0:14:19.600 --> 0:14:21.840
<v Speaker 5>Well, we're not sure what they've done right now. I mean,

0:14:22.000 --> 0:14:23.680
<v Speaker 5>we know that they ated the country and took out

0:14:23.720 --> 0:14:26.000
<v Speaker 5>the president, but we're not sure what it is that

0:14:26.040 --> 0:14:28.840
<v Speaker 5>they're doing in terms of this oil deal. The only

0:14:28.920 --> 0:14:31.560
<v Speaker 5>point is that I want to make is that this

0:14:31.720 --> 0:14:35.400
<v Speaker 5>money has to come back to Venezuela. This money has

0:14:35.480 --> 0:14:38.160
<v Speaker 5>to be able to fund the functioning of the Venezuela

0:14:38.160 --> 0:14:40.840
<v Speaker 5>and economy. Otherwise you are going to have a massive

0:14:40.920 --> 0:14:44.880
<v Speaker 5>humanitarian crisis. And what's going to happen is that millions

0:14:44.880 --> 0:14:46.920
<v Speaker 5>of more Venezuela's are going to show up in other

0:14:47.000 --> 0:14:50.640
<v Speaker 5>countries and ultimately in US borders unless you stabilize the

0:14:50.720 --> 0:14:51.720
<v Speaker 5>Venezuela economy.

0:14:52.040 --> 0:14:53.880
<v Speaker 1>All right, we got to leave it there. Thank you

0:14:53.920 --> 0:14:56.960
<v Speaker 1>so much, really appreciate it. Francisco Rodriguez, Senior Research Fellow

0:14:57.000 --> 0:14:59.600
<v Speaker 1>at the Center for Economic and Policy Research at the

0:14:59.680 --> 0:15:06.160
<v Speaker 1>Universe of Denver's School of International Studies.

0:15:10.040 --> 0:15:13.880
<v Speaker 2>This is the Bloomberg Business Week Daily Podcast. Listen live

0:15:13.960 --> 0:15:16.880
<v Speaker 2>each weekday starting at two pm Eastern on Apple car

0:15:16.960 --> 0:15:19.960
<v Speaker 2>Play and Android Auto with the Bloomberg Business App. You

0:15:19.960 --> 0:15:23.160
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

0:15:23.240 --> 0:15:26.800
<v Speaker 2>New York station, Just Say Alexa played Bloomberg eleven thirty

0:15:27.440 --> 0:15:28.000
<v Speaker 2>during the.

0:15:27.920 --> 0:15:31.120
<v Speaker 1>First full trading day after the US strikes in Venezuela.

0:15:31.200 --> 0:15:34.680
<v Speaker 1>So this past Monday, we saw oil stock surge along

0:15:34.720 --> 0:15:38.400
<v Speaker 1>with traditional havens like gold and US treasuries, and yet

0:15:38.440 --> 0:15:42.440
<v Speaker 1>global markets and the US market really didn't come undone.

0:15:42.640 --> 0:15:46.000
<v Speaker 1>It appears financial markets and investors quickly got used to

0:15:46.080 --> 0:15:50.680
<v Speaker 1>President Trump's approach to military operations and US actions around

0:15:50.680 --> 0:15:51.320
<v Speaker 1>the globe.

0:15:51.720 --> 0:15:54.000
<v Speaker 3>And so for more on the new world order and

0:15:54.040 --> 0:15:57.000
<v Speaker 3>global market reaction, we spoke to Peter Cheer, head of

0:15:57.040 --> 0:16:00.760
<v Speaker 3>Macro's strategy at Academy Securities. It's a firm that includes

0:16:00.800 --> 0:16:04.000
<v Speaker 3>military generals on its staff to help evaluate the impact

0:16:04.000 --> 0:16:07.560
<v Speaker 3>of geopolitics and military actions on the investing landscape.

0:16:07.640 --> 0:16:11.320
<v Speaker 1>It is kind of wild, Peter, considering how this year

0:16:11.360 --> 0:16:15.440
<v Speaker 1>has started and the actions in Venezuela and then kind

0:16:15.440 --> 0:16:18.920
<v Speaker 1>of markets to look past it. I'm just curious your

0:16:19.000 --> 0:16:21.040
<v Speaker 1>view on this, and I'm curious what kind of calls

0:16:21.080 --> 0:16:24.000
<v Speaker 1>you were getting from either clients at your firm.

0:16:24.200 --> 0:16:26.640
<v Speaker 6>At Academy, we work with thirty retired generals and admirals,

0:16:26.680 --> 0:16:29.800
<v Speaker 6>So yeah, I think I think the market who's actually

0:16:29.800 --> 0:16:31.400
<v Speaker 6>do make sense though, I think this is the start of

0:16:31.440 --> 0:16:33.800
<v Speaker 6>the year stuff, so I'm not surprised that we're kind

0:16:33.840 --> 0:16:36.440
<v Speaker 6>of rallying away from that. I think on Venezuela, it

0:16:36.520 --> 0:16:39.560
<v Speaker 6>was a very impressive military operation, whatever else you want

0:16:39.560 --> 0:16:42.760
<v Speaker 6>to think about it, it was very successful, incredibly fast,

0:16:42.880 --> 0:16:46.320
<v Speaker 6>you know, this very precision. Now, I think we're not

0:16:46.320 --> 0:16:48.280
<v Speaker 6>going to see a lot on oil energy prices. I

0:16:48.320 --> 0:16:50.840
<v Speaker 6>think there's a lot of building out and what I

0:16:50.840 --> 0:16:52.240
<v Speaker 6>think this is going to really you know, this is

0:16:52.280 --> 0:16:53.960
<v Speaker 6>a quick fix. None of this is a quick fix.

0:16:54.000 --> 0:16:55.360
<v Speaker 6>And I think what this is really going to boil

0:16:55.440 --> 0:16:58.040
<v Speaker 6>down to is this is our first real confrontation with

0:16:58.160 --> 0:17:00.800
<v Speaker 6>China away from either's kind of sphere of influence.

0:17:00.880 --> 0:17:01.000
<v Speaker 3>Right.

0:17:01.120 --> 0:17:03.960
<v Speaker 6>If you think about all the trade negotiation was mainland

0:17:04.000 --> 0:17:06.480
<v Speaker 6>China versus US. You know, there were some tariffs, but

0:17:06.520 --> 0:17:08.000
<v Speaker 6>all of a sudden, we're going and saying we're going

0:17:08.080 --> 0:17:10.160
<v Speaker 6>to take stuff. China's invested a lot of money there,

0:17:10.240 --> 0:17:12.159
<v Speaker 6>China has a lot of loans to companies. How is

0:17:12.200 --> 0:17:13.840
<v Speaker 6>that friction going to play out? China's going to use

0:17:13.880 --> 0:17:16.520
<v Speaker 6>their lawyers to try and stop things. I think this

0:17:16.600 --> 0:17:18.840
<v Speaker 6>is really important too for China because if they kind

0:17:18.840 --> 0:17:21.280
<v Speaker 6>of get pushed out of Venezuela very easily and they

0:17:21.320 --> 0:17:23.399
<v Speaker 6>lose money, the rest of the world where they put

0:17:23.400 --> 0:17:25.399
<v Speaker 6>out their Belt and Road initiative starts looking at that

0:17:25.480 --> 0:17:27.119
<v Speaker 6>and it could be a big role on effects. So

0:17:27.400 --> 0:17:29.600
<v Speaker 6>I think we're going to see friction. I honestly think

0:17:29.600 --> 0:17:32.119
<v Speaker 6>we're going to see China first attack with lawyers, and

0:17:32.119 --> 0:17:34.000
<v Speaker 6>they won't attack anything until they start seeing what we're

0:17:34.040 --> 0:17:35.520
<v Speaker 6>actually doing. So far has just spent a lot of

0:17:35.560 --> 0:17:36.200
<v Speaker 6>talk and noise.

0:17:36.560 --> 0:17:39.280
<v Speaker 3>Greenland has become more of a story. Where does that

0:17:39.320 --> 0:17:40.080
<v Speaker 3>strategy fit in?

0:17:40.200 --> 0:17:41.679
<v Speaker 6>That One's a hard one for us. I think when

0:17:41.720 --> 0:17:44.200
<v Speaker 6>we look at the world, when we kind of view Iran.

0:17:44.440 --> 0:17:47.120
<v Speaker 6>We could see maybe doing something the IRGC. I don't

0:17:47.160 --> 0:17:50.000
<v Speaker 6>think we would do anything with the religious side of

0:17:50.000 --> 0:17:51.720
<v Speaker 6>Iran in any way shape.

0:17:51.520 --> 0:17:53.560
<v Speaker 3>Or for what you said, do something, What do you mean, maybe.

0:17:53.320 --> 0:17:55.200
<v Speaker 6>With support, you know, to attack some of the irg's

0:17:55.280 --> 0:17:58.560
<v Speaker 6>facilities or something if the IRGC gets very aggresive against

0:17:58.560 --> 0:18:01.240
<v Speaker 6>the protesters. I could see something. On Cuba seems a

0:18:01.280 --> 0:18:03.320
<v Speaker 6>little bit more easier to deal with. We already have

0:18:03.520 --> 0:18:08.000
<v Speaker 6>the uss Ford is in the Caribbean Sea. It's actually

0:18:08.720 --> 0:18:10.280
<v Speaker 6>not a very efficient place for it to be. It's

0:18:10.320 --> 0:18:12.520
<v Speaker 6>too small of an area for an aircraft carrier group,

0:18:12.640 --> 0:18:14.879
<v Speaker 6>and it's due for some refitting and remodeling. So I

0:18:14.920 --> 0:18:16.479
<v Speaker 6>think we will try and use it as much as possible.

0:18:16.480 --> 0:18:18.600
<v Speaker 6>So that's why we weren't surprised about action in Venezuela.

0:18:18.920 --> 0:18:21.200
<v Speaker 6>I think we could see activity in around Panama Canal

0:18:21.240 --> 0:18:23.359
<v Speaker 6>where we try and either buy it or invest in it.

0:18:23.440 --> 0:18:26.320
<v Speaker 3>Is that for a China proxy.

0:18:26.000 --> 0:18:27.600
<v Speaker 6>I think for a China proxy, And again I think

0:18:27.600 --> 0:18:31.080
<v Speaker 6>we really want to control shipping through central South America

0:18:31.359 --> 0:18:33.280
<v Speaker 6>and the Panama Canal is a big part of that.

0:18:33.280 --> 0:18:34.960
<v Speaker 6>And don't forget Marco Ruby is the first place he

0:18:35.000 --> 0:18:37.840
<v Speaker 6>went on Greenland. I think we all struggle with why

0:18:37.920 --> 0:18:40.360
<v Speaker 6>this term annex or take keeps coming up. I think

0:18:40.400 --> 0:18:41.040
<v Speaker 6>that's a struggle.

0:18:41.119 --> 0:18:47.080
<v Speaker 3>So to recap Panama, Venezuela, Cuba, Iran makes sense, Greenland

0:18:47.080 --> 0:18:47.640
<v Speaker 3>not so much.

0:18:48.119 --> 0:18:50.560
<v Speaker 6>I find it very difficult to like play why we

0:18:50.600 --> 0:18:53.680
<v Speaker 6>would just wrap NATO. And again, I think we've been

0:18:53.800 --> 0:18:55.919
<v Speaker 6>less thoughtful on NATO and where it's important is but

0:18:55.960 --> 0:18:58.080
<v Speaker 6>this kind of puts a lot of friction. And even

0:18:58.080 --> 0:19:01.480
<v Speaker 6>from a business standpoint, I think I can believe that

0:19:01.520 --> 0:19:03.920
<v Speaker 6>in Venezuela there's a lot of rarest and critical minerals

0:19:03.920 --> 0:19:06.000
<v Speaker 6>that have been underinvested in. I find it hard to

0:19:06.000 --> 0:19:08.320
<v Speaker 6>believe someone hasn't been checking out Greenland and saying this

0:19:08.400 --> 0:19:11.160
<v Speaker 6>is just economically unviable. I do know, and I think

0:19:11.160 --> 0:19:13.160
<v Speaker 6>this is interesting because one of our generals is actually

0:19:13.160 --> 0:19:16.040
<v Speaker 6>now the Undersecretary of War, and before he became Undersecretary

0:19:16.040 --> 0:19:17.920
<v Speaker 6>of War earlier was still working with us. He did

0:19:17.920 --> 0:19:21.440
<v Speaker 6>talk about and point out that China has more icebreakers

0:19:21.440 --> 0:19:24.159
<v Speaker 6>than we do, and so China views themselves as an

0:19:24.280 --> 0:19:27.360
<v Speaker 6>arctic nation. Russia clearly views themselves as an Arctic nation.

0:19:27.800 --> 0:19:29.880
<v Speaker 6>So maybe this is coming something to do with as

0:19:29.880 --> 0:19:33.320
<v Speaker 6>the polar ice caps are melting that it creates different routes,

0:19:33.359 --> 0:19:35.400
<v Speaker 6>so we want some more protection there. So maybe something

0:19:35.400 --> 0:19:37.280
<v Speaker 6>that makes sense. But again that all feels like it

0:19:37.280 --> 0:19:40.040
<v Speaker 6>could be done within the confines of existing rules and

0:19:40.080 --> 0:19:43.560
<v Speaker 6>regulations rather than having kind of this annex or take concept.

0:19:43.720 --> 0:19:45.680
<v Speaker 1>Yeah, I mean, I don't know, how are you thinking

0:19:45.680 --> 0:19:49.359
<v Speaker 1>about this year when it comes to the Trump White House,

0:19:49.520 --> 0:19:53.760
<v Speaker 1>and especially with midterms looming. I've heard some folks say that, Listen,

0:19:53.800 --> 0:19:55.959
<v Speaker 1>there's a lot of pressure on the administration to get

0:19:56.000 --> 0:19:58.680
<v Speaker 1>things done early in the year because as midterms loom,

0:19:58.720 --> 0:20:02.199
<v Speaker 1>there are expectations that they're might be pushback against the

0:20:02.240 --> 0:20:05.040
<v Speaker 1>GOP and the Trump administration. But I'm just curious what

0:20:05.080 --> 0:20:06.320
<v Speaker 1>you're telling your clients.

0:20:06.359 --> 0:20:08.160
<v Speaker 6>So what we've really liked is what we've been calling

0:20:08.200 --> 0:20:10.960
<v Speaker 6>prosec or production for security, and it's kind of along

0:20:11.000 --> 0:20:14.160
<v Speaker 6>the lines of resilience, and that includes anything from chips, electricity,

0:20:14.200 --> 0:20:16.520
<v Speaker 6>so Intel for example. I think there's gonna be huge

0:20:16.520 --> 0:20:19.840
<v Speaker 6>pressure on companies to use US chip manufacturers, right, we

0:20:19.920 --> 0:20:23.040
<v Speaker 6>have to break away from Taiwan. I think there's realization

0:20:23.080 --> 0:20:26.320
<v Speaker 6>we're not producing enough electricity. We will deregulate, we'll get

0:20:26.359 --> 0:20:28.800
<v Speaker 6>electricity in all forms running. I do think President Trump

0:20:28.880 --> 0:20:31.000
<v Speaker 6>will give up on his kind of hatred of solar

0:20:31.000 --> 0:20:33.920
<v Speaker 6>and adapt solar. But you're gonna see solar nuclear I do.

0:20:34.160 --> 0:20:36.439
<v Speaker 3>I think it's just wind is a step too far.

0:20:36.520 --> 0:20:37.560
<v Speaker 6>I think Win's a step too far.

0:20:37.760 --> 0:20:38.720
<v Speaker 3>They really does not like that.

0:20:38.840 --> 0:20:40.640
<v Speaker 6>He really does not like I think there's a visceral

0:20:40.640 --> 0:20:43.200
<v Speaker 6>hatred to it. Partly, I think it does destroy views.

0:20:43.240 --> 0:20:45.399
<v Speaker 6>I think there's questions about his efficiencies, and it does

0:20:45.440 --> 0:20:47.320
<v Speaker 6>kill birds and stuff, and that seems to really bother them.

0:20:47.320 --> 0:20:48.840
<v Speaker 6>So I'm not going to fight the wind.

0:20:49.000 --> 0:20:51.600
<v Speaker 3>I do think on solar housecats kill a lot of

0:20:51.640 --> 0:20:53.800
<v Speaker 3>birds too, truly.

0:20:53.640 --> 0:20:55.320
<v Speaker 6>That is probably true. We had one that was very

0:20:55.320 --> 0:20:58.320
<v Speaker 6>good at that. Yeah, So I think those are all

0:20:58.359 --> 0:20:59.800
<v Speaker 6>the things that we can invest. And we just saw

0:21:00.080 --> 0:21:03.160
<v Speaker 6>point seven billion going into uranium companies. So I think

0:21:03.160 --> 0:21:05.520
<v Speaker 6>you can move away from the AI story and into

0:21:05.560 --> 0:21:07.360
<v Speaker 6>anything that's going to be part of this building out

0:21:07.400 --> 0:21:10.480
<v Speaker 6>of infrastructure. You know, you've got Cat, You've got Deer, Navistar,

0:21:10.560 --> 0:21:12.600
<v Speaker 6>all the heavy equipment makers. I think we're going to

0:21:12.640 --> 0:21:15.720
<v Speaker 6>see real efforts to become slightly more independent.

0:21:16.520 --> 0:21:17.760
<v Speaker 1>Are all nations doing that?

0:21:18.480 --> 0:21:20.600
<v Speaker 6>So how I see this starting as the US really

0:21:20.680 --> 0:21:22.800
<v Speaker 6>jump started this right. The US has been all over this.

0:21:23.320 --> 0:21:25.560
<v Speaker 6>I think what we're starting to see now is capital

0:21:25.640 --> 0:21:27.840
<v Speaker 6>is going to follow next, So investors are starting to

0:21:27.840 --> 0:21:29.879
<v Speaker 6>follow this. We talk to private equity companies who are

0:21:29.920 --> 0:21:32.400
<v Speaker 6>starting to scour the universe for Hey, who's got mining

0:21:32.480 --> 0:21:34.720
<v Speaker 6>rights that have been unused, who's got some interesting patents?

0:21:34.720 --> 0:21:37.480
<v Speaker 6>And around these rarest and critical minerals, I think you're

0:21:37.480 --> 0:21:40.959
<v Speaker 6>going to see again these huge buildouts, potentially in electricity production.

0:21:41.680 --> 0:21:45.359
<v Speaker 6>So it's capital localization dead well. I think other countries

0:21:45.400 --> 0:21:46.919
<v Speaker 6>are going to figure this out eventually, that they have

0:21:47.000 --> 0:21:49.080
<v Speaker 6>to do it. I think at some point Europe's going

0:21:49.119 --> 0:21:52.600
<v Speaker 6>to release like Shell and BP to actually do what

0:21:52.600 --> 0:21:55.480
<v Speaker 6>they're phenomenally good at. And so far there's still constraints,

0:21:55.520 --> 0:21:57.359
<v Speaker 6>but I think everyone's adopting this. I think you have

0:21:57.400 --> 0:21:59.880
<v Speaker 6>to look much closer when you're thinking about supply chains.

0:22:00.000 --> 0:22:03.840
<v Speaker 3>Domestic political risk of this new world order. That's something

0:22:03.840 --> 0:22:05.880
<v Speaker 3>I've been thinking a lot about, especially in an election year,

0:22:05.960 --> 0:22:10.040
<v Speaker 3>because we thought that that the Make America Great Again

0:22:10.080 --> 0:22:14.679
<v Speaker 3>movement was really about keeping within the US's borders, not

0:22:14.720 --> 0:22:17.800
<v Speaker 3>getting involved in foreign wars. The President has talked about

0:22:18.200 --> 0:22:20.639
<v Speaker 3>leaving countries outside of the US alone, and that's not

0:22:20.680 --> 0:22:22.359
<v Speaker 3>really what we've gotten in the last few months.

0:22:22.520 --> 0:22:24.919
<v Speaker 6>No, though, I will say I think if prior to

0:22:25.040 --> 0:22:26.560
<v Speaker 6>you know, Liberation Day and stuff, I think there was

0:22:26.600 --> 0:22:28.320
<v Speaker 6>a lot of hope that we'd work very closely with

0:22:28.359 --> 0:22:30.159
<v Speaker 6>Canada because Canada has a lot of things that we

0:22:30.200 --> 0:22:31.639
<v Speaker 6>need that would be a big part of this. We

0:22:31.760 --> 0:22:33.880
<v Speaker 6>work closer with Mexico, and we kind of got away

0:22:33.920 --> 0:22:35.679
<v Speaker 6>from that, So I think this starts. Maybe it's just

0:22:35.720 --> 0:22:39.080
<v Speaker 6>trying to reshape how these relationships work. Ultimately, I think

0:22:39.119 --> 0:22:40.919
<v Speaker 6>we're going to need things like podash, We're going to

0:22:40.920 --> 0:22:43.680
<v Speaker 6>need to work with Canada. But I do think you know,

0:22:43.720 --> 0:22:45.720
<v Speaker 6>they laid it out of the National Security Strategy and

0:22:45.800 --> 0:22:47.920
<v Speaker 6>it's only three nine pages of double space. It's even

0:22:47.960 --> 0:22:49.879
<v Speaker 6>I could read it. So I would recommend reading it

0:22:49.920 --> 0:22:52.120
<v Speaker 6>because I think it does form this way. Yeah, we've

0:22:52.119 --> 0:22:54.000
<v Speaker 6>been telling corporations for years now, and I think now

0:22:54.000 --> 0:22:55.439
<v Speaker 6>we're getting a lot of incoming calls.

0:22:55.480 --> 0:22:56.280
<v Speaker 3>Like we've been.

0:22:56.160 --> 0:22:59.200
<v Speaker 6>Saying, if you are manufacturing in Thailand and Vietnam, you're

0:22:59.240 --> 0:23:01.879
<v Speaker 6>not really disverse because you're going through the same shipping lanes.

0:23:01.960 --> 0:23:03.720
<v Speaker 6>So I think you've got to be very careful about shipping.

0:23:03.760 --> 0:23:05.480
<v Speaker 6>If you're looking at building a new plant this year,

0:23:05.760 --> 0:23:07.679
<v Speaker 6>I think you want to build it in North, South America,

0:23:07.760 --> 0:23:10.280
<v Speaker 6>or Central America or the US precisely because that's where

0:23:10.280 --> 0:23:11.840
<v Speaker 6>we have a lot more control. So I think that's

0:23:11.840 --> 0:23:14.040
<v Speaker 6>where corporations follow into this. And I don't want to

0:23:14.040 --> 0:23:15.560
<v Speaker 6>say it's going to be us by ourselves. What I've

0:23:15.560 --> 0:23:17.359
<v Speaker 6>been trying to say is I think for every single

0:23:17.400 --> 0:23:20.080
<v Speaker 6>commodity or product, every country is going to have an

0:23:20.240 --> 0:23:21.840
<v Speaker 6>X amount that they want to do themselves so they

0:23:21.840 --> 0:23:24.880
<v Speaker 6>can be sufficient. Why you can do with your close neighbors,

0:23:24.880 --> 0:23:26.639
<v Speaker 6>and then Z or Z you just do on the

0:23:26.640 --> 0:23:28.639
<v Speaker 6>open market. And I think that's going to vary by

0:23:28.640 --> 0:23:30.800
<v Speaker 6>country to country what they can do. But I think

0:23:30.840 --> 0:23:32.160
<v Speaker 6>Europe's behind on this.

0:23:32.240 --> 0:23:33.040
<v Speaker 3>I think the.

0:23:33.000 --> 0:23:34.879
<v Speaker 6>Sad thing is if I look at what we need

0:23:34.920 --> 0:23:36.520
<v Speaker 6>to do in the US, you have a pretty good

0:23:36.560 --> 0:23:38.160
<v Speaker 6>road map. Just look at China's done for the last

0:23:38.160 --> 0:23:41.679
<v Speaker 6>ten years, right, They've basically done prosec on steroids, and

0:23:41.720 --> 0:23:43.840
<v Speaker 6>we're just starting to do it. But it's exciting and

0:23:43.880 --> 0:23:46.159
<v Speaker 6>I think some of it will last past an election cycle.

0:23:46.440 --> 0:23:48.760
<v Speaker 6>Because Biden did do the Chips Act, right, so Whiden

0:23:48.840 --> 0:23:51.280
<v Speaker 6>was not immune to like understanding we.

0:23:51.320 --> 0:23:53.320
<v Speaker 1>Did a lot of President Trump in his first term

0:23:53.359 --> 0:23:55.120
<v Speaker 1>is China strategy.

0:23:54.720 --> 0:23:56.439
<v Speaker 6>Right, So I think this is now truly going to

0:23:56.480 --> 0:23:59.960
<v Speaker 6>replace ESG as a major policy tool, as a major

0:24:00.160 --> 0:24:04.040
<v Speaker 6>way corporations think and how investors think. Right, if everything

0:24:04.119 --> 0:24:06.600
<v Speaker 6>was ESG, I think where we were really is if

0:24:06.640 --> 0:24:08.720
<v Speaker 6>you think about Masso's hierarchy of needs one probably you

0:24:08.720 --> 0:24:10.280
<v Speaker 6>know psych one on one, it proves I took it.

0:24:10.720 --> 0:24:12.480
<v Speaker 6>But we were kind of at this kind of high

0:24:12.520 --> 0:24:15.679
<v Speaker 6>self actualization period, like what would we like sustainability look like.

0:24:15.960 --> 0:24:17.399
<v Speaker 6>But it was all based on the premise that we

0:24:17.440 --> 0:24:20.200
<v Speaker 6>had the basics covered. We really have the basics covered

0:24:20.240 --> 0:24:22.480
<v Speaker 6>if we're dependent on China for those basics. So I

0:24:22.480 --> 0:24:24.359
<v Speaker 6>think this is a pullback to say, to be truly

0:24:24.400 --> 0:24:27.720
<v Speaker 6>sustainable and independent and resilient, you need to do some

0:24:27.840 --> 0:24:30.320
<v Speaker 6>core level of this self yourself. And that's where I

0:24:30.320 --> 0:24:31.520
<v Speaker 6>think we are. It's that evolution.

0:24:31.760 --> 0:24:34.240
<v Speaker 1>What are the implications of that in terms of cost

0:24:34.320 --> 0:24:36.600
<v Speaker 1>to society, in terms of does it make things more

0:24:36.640 --> 0:24:39.879
<v Speaker 1>expensive if we're doing more manufacturing in the United States, Well,

0:24:39.960 --> 0:24:42.359
<v Speaker 1>labor isn't cheap here, so I'm just curious what are

0:24:42.400 --> 0:24:44.760
<v Speaker 1>the implications What does it mean for economic growth? Maybe

0:24:44.800 --> 0:24:46.120
<v Speaker 1>in the United States.

0:24:45.840 --> 0:24:48.120
<v Speaker 6>So I think it's going to be potentially a little

0:24:48.119 --> 0:24:49.760
<v Speaker 6>bit higher on some prices. So it's very good that

0:24:49.760 --> 0:24:51.400
<v Speaker 6>oil and some of these energy costs are coming down

0:24:51.440 --> 0:24:54.800
<v Speaker 6>that will help on this. At the flip side of that, though,

0:24:54.960 --> 0:24:57.320
<v Speaker 6>is if people can go back to working for you know,

0:24:57.320 --> 0:24:58.600
<v Speaker 6>I hate to say the word about say it like

0:24:58.680 --> 0:25:01.960
<v Speaker 6>national champions right where you feel that your industry, your

0:25:02.119 --> 0:25:04.880
<v Speaker 6>job is important to the country, you probably go home

0:25:04.920 --> 0:25:07.000
<v Speaker 6>feeling slightly safer about your job. I think there's a

0:25:07.000 --> 0:25:09.399
<v Speaker 6>lot of benefits from this we've been talking about. The

0:25:09.440 --> 0:25:11.080
<v Speaker 6>Spider Marks is great. He kind of coined the phrase

0:25:11.119 --> 0:25:14.160
<v Speaker 6>for us by the spider marks general spider marks. He's

0:25:14.240 --> 0:25:16.520
<v Speaker 6>quite awesome, but he coined the phrase. We're in a

0:25:16.560 --> 0:25:20.080
<v Speaker 6>pre war environment, and we've always been in a post

0:25:20.080 --> 0:25:22.600
<v Speaker 6>war environment until recently. And I think pre war sounds

0:25:22.600 --> 0:25:25.040
<v Speaker 6>a little bit scary, but it's just like deterrence. If

0:25:25.080 --> 0:25:26.600
<v Speaker 6>you understand that you're in a pre war and you

0:25:26.640 --> 0:25:29.680
<v Speaker 6>do the preparation properly, you deter the enemy. And I

0:25:29.720 --> 0:25:31.440
<v Speaker 6>think the things that to me are really crucial about

0:25:31.440 --> 0:25:33.240
<v Speaker 6>a pre war is it creates a sense of urgency

0:25:33.280 --> 0:25:35.800
<v Speaker 6>which we're seeing and self sacrifice.

0:25:35.200 --> 0:25:37.919
<v Speaker 3>We're speaking with Peter Cheer, head of macro strategy at

0:25:37.920 --> 0:25:40.400
<v Speaker 3>Academy Securities. He joins us here in the Bloomberg Interactive

0:25:40.480 --> 0:25:43.480
<v Speaker 3>Broker's studio. Peter, you mentioned a few We went through

0:25:43.640 --> 0:25:46.040
<v Speaker 3>a little bit around the globe and we talked about Iran,

0:25:46.200 --> 0:25:50.040
<v Speaker 3>We talked about Venezuela, We talked about Greenland, Cuba, Panama.

0:25:50.119 --> 0:25:53.639
<v Speaker 3>What about Mexico and what about Columbia. Have they been

0:25:53.640 --> 0:25:54.360
<v Speaker 3>put on notice?

0:25:54.400 --> 0:25:56.840
<v Speaker 6>I think Colombia has been put on notice. I've been

0:25:56.880 --> 0:25:59.720
<v Speaker 6>much more focused on Mexico. So one of the things

0:25:59.720 --> 0:26:02.320
<v Speaker 6>that we believe to some degree is we've been changing

0:26:02.359 --> 0:26:05.520
<v Speaker 6>the rules of engagement with Venezuela. Right, if you go

0:26:05.600 --> 0:26:07.359
<v Speaker 6>back four months ago, who would have thought we would

0:26:07.400 --> 0:26:10.080
<v Speaker 6>shoot a drug boat? We're now doing that. I think

0:26:10.119 --> 0:26:11.720
<v Speaker 6>the world would have gone ballistic if we did that

0:26:11.800 --> 0:26:14.600
<v Speaker 6>in the Gulf of Mexico or Golf of America. Now

0:26:14.640 --> 0:26:17.080
<v Speaker 6>though it's now standard operating procedure. Right, we've attacked some

0:26:17.080 --> 0:26:19.639
<v Speaker 6>of the drug facilities. I suspect that somewhere in Q one,

0:26:19.760 --> 0:26:22.439
<v Speaker 6>Q two, late Q one orly Q two we approach

0:26:22.480 --> 0:26:25.160
<v Speaker 6>Mexico very serious in Tellson, but I'm like, we can

0:26:25.200 --> 0:26:27.679
<v Speaker 6>work with you to get rid of your cartels, or

0:26:27.680 --> 0:26:29.320
<v Speaker 6>we can get rid of the your cartels without you.

0:26:29.760 --> 0:26:31.560
<v Speaker 6>And to me, the one thing we haven't talked to

0:26:31.640 --> 0:26:33.960
<v Speaker 6>I know we've been talking about so much oil. If

0:26:33.960 --> 0:26:37.840
<v Speaker 6>we can solve Venezuela's drug problem and cartel problem and Mexico,

0:26:38.080 --> 0:26:40.880
<v Speaker 6>it makes both of those countries safer, more viable countries,

0:26:41.320 --> 0:26:44.439
<v Speaker 6>Fewer people need to migrate all of those distries. So

0:26:44.600 --> 0:26:45.720
<v Speaker 6>I think it fits perfectly.

0:26:45.800 --> 0:26:49.199
<v Speaker 1>But then in terms of drugs, maybe I'm crazy here

0:26:49.200 --> 0:26:51.200
<v Speaker 1>and I know we've only got about forty seconds left here.

0:26:51.320 --> 0:26:53.959
<v Speaker 1>What about China and fentanyl? Like, have we covered that?

0:26:54.000 --> 0:26:57.400
<v Speaker 1>If we're talking about narco terrorists? I think I might say,

0:26:57.440 --> 0:26:58.200
<v Speaker 1>wait a minute.

0:26:58.359 --> 0:27:00.239
<v Speaker 6>I'm looking at this more from the ability to kind

0:27:00.280 --> 0:27:02.720
<v Speaker 6>of make those countries safer, where you have some ability

0:27:02.800 --> 0:27:04.520
<v Speaker 6>to influence it so that people don't want to leave.

0:27:04.520 --> 0:27:06.080
<v Speaker 6>A lot of people you talk to people for coming

0:27:06.080 --> 0:27:08.280
<v Speaker 6>from Mexico, their choice is letter sob Yeah, you either

0:27:08.280 --> 0:27:10.040
<v Speaker 6>fight the cartel and die or you join.

0:27:09.920 --> 0:27:11.840
<v Speaker 1>The cart Venezuela eight million people or something.

0:27:12.359 --> 0:27:13.679
<v Speaker 6>So I think if you can do that, and on

0:27:13.720 --> 0:27:15.440
<v Speaker 6>top of that, if you cut the head off the snake,

0:27:15.720 --> 0:27:17.880
<v Speaker 6>maybe the drug cartels and their activities in the US

0:27:17.880 --> 0:27:18.520
<v Speaker 6>do slow down.

0:27:18.800 --> 0:27:20.480
<v Speaker 1>So are you positive about the year?

0:27:21.119 --> 0:27:23.679
<v Speaker 6>Are you upbeat? I am? Actually I'm very positive. I

0:27:23.680 --> 0:27:26.200
<v Speaker 6>think again, this buildout's going to be very interesting. The

0:27:26.240 --> 0:27:28.680
<v Speaker 6>biggest risk to me is China threatening and doing something

0:27:28.680 --> 0:27:30.800
<v Speaker 6>about rarest and critical minerals because we're not there yet

0:27:30.800 --> 0:27:31.359
<v Speaker 6>where we need to be.

0:27:31.480 --> 0:27:33.960
<v Speaker 1>Ten seconds, if President Trump wasn't in the White House

0:27:34.000 --> 0:27:36.160
<v Speaker 1>again for a second term, will we be having this conversation.

0:27:36.680 --> 0:27:38.920
<v Speaker 6>No. I think he actually really kind of planned ahead

0:27:38.960 --> 0:27:40.280
<v Speaker 6>of this though some of it. I think we would

0:27:40.280 --> 0:27:42.240
<v Speaker 6>have finally seen because we've been talking about rarest critical

0:27:42.280 --> 0:27:44.920
<v Speaker 6>minerals for years and years. We're finally realizing the Chips

0:27:44.920 --> 0:27:45.760
<v Speaker 6>Act realize.

0:27:45.480 --> 0:27:47.000
<v Speaker 4>Some of this. This is what progression.

0:27:47.240 --> 0:27:49.800
<v Speaker 6>How we're doing it is just stronger and more aggressive.

0:27:49.920 --> 0:27:52.760
<v Speaker 1>Such a great conversation. Peter Cheer over at Macro Strategy

0:27:52.920 --> 0:27:54.159
<v Speaker 1>and Academy Securities.

0:27:54.560 --> 0:27:58.560
<v Speaker 2>You're listening to the Bloomberg Business Weekdaily Podcast. Catch US

0:27:58.600 --> 0:28:02.080
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

0:28:02.080 --> 0:28:05.679
<v Speaker 2>on Apple CarPlay and Android Auto with the Bloomberg Business app,

0:28:05.800 --> 0:28:07.560
<v Speaker 2>or watch US live on YouTube.

0:28:08.480 --> 0:28:11.920
<v Speaker 1>Energy markets oil specifically in focus this past week because

0:28:11.960 --> 0:28:15.399
<v Speaker 1>of US actions on Venezuela culminating, as you know, in

0:28:15.440 --> 0:28:18.719
<v Speaker 1>the removal of now former president Nicholas Maduro. That all

0:28:18.880 --> 0:28:21.600
<v Speaker 1>just happening one week ago. Now, the US did say

0:28:21.640 --> 0:28:23.920
<v Speaker 1>throughout the week it would take control of oil from

0:28:23.920 --> 0:28:27.720
<v Speaker 1>that country indefinitely and also split up the proceeds between

0:28:27.760 --> 0:28:28.560
<v Speaker 1>the two countries.

0:28:28.840 --> 0:28:31.240
<v Speaker 3>It also feels like we're talking a lot about energy

0:28:31.280 --> 0:28:35.359
<v Speaker 3>demand again, both supply and demand actually generally, and against

0:28:35.359 --> 0:28:38.200
<v Speaker 3>the backdrop of AI and the build of global data centers.

0:28:38.240 --> 0:28:41.520
<v Speaker 3>So oil is one part of the conversation, Carol, certainly,

0:28:41.560 --> 0:28:44.680
<v Speaker 3>and it's obviously an increasingly important part of the conversation

0:28:44.760 --> 0:28:47.280
<v Speaker 3>given what happened in Venezuela last weekend and what's going

0:28:47.320 --> 0:28:50.920
<v Speaker 3>to happen moving forward. But the question about demand moving forward,

0:28:51.120 --> 0:28:53.640
<v Speaker 3>not just for oil but for energy also on our minds.

0:28:53.720 --> 0:28:56.000
<v Speaker 1>It's such a big part of what we've been talking about.

0:28:56.040 --> 0:28:59.160
<v Speaker 1>And on that last month, Trump Media and Technology Group,

0:28:59.200 --> 0:29:03.720
<v Speaker 1>the company behind True Social, announced a merger with Tae Technology.

0:29:03.880 --> 0:29:06.440
<v Speaker 1>It's a fusion developer with plans to build the world's

0:29:06.480 --> 0:29:10.800
<v Speaker 1>first utility scale fusion power plant. This is all largely

0:29:10.840 --> 0:29:13.240
<v Speaker 1>related to the power grab when it comes to the

0:29:13.240 --> 0:29:16.120
<v Speaker 1>buildout of AI and those necessary data centers.

0:29:16.280 --> 0:29:18.840
<v Speaker 3>Someone with thoughts on the energy markets. Ken West. He's

0:29:18.840 --> 0:29:22.680
<v Speaker 3>president and CEO of Honeywell Process Technology. It's formally known

0:29:22.720 --> 0:29:26.320
<v Speaker 3>as Honeywell Energy and Sustainability Solutions. We should note that

0:29:26.400 --> 0:29:29.640
<v Speaker 3>conversation we had with Ken that was last month before

0:29:29.680 --> 0:29:32.120
<v Speaker 3>the US takeover of Venezuelan Oil.

0:29:32.600 --> 0:29:35.400
<v Speaker 7>So at Honeywell, we're continuing to focus on the evolution

0:29:35.520 --> 0:29:38.360
<v Speaker 7>of energy and how we can provide end in solutions

0:29:38.360 --> 0:29:41.960
<v Speaker 7>for our customers. In Energy and Sustainability Solutions, we bring

0:29:42.000 --> 0:29:47.160
<v Speaker 7>more than one hundred years of technology across the decades

0:29:47.360 --> 0:29:50.920
<v Speaker 7>of development in determining how we can help solve those

0:29:50.960 --> 0:29:55.719
<v Speaker 7>world's problems, from originally processing some of the first gasoline,

0:29:55.720 --> 0:29:59.840
<v Speaker 7>to developing unleaded gasoling and now today developing some of

0:29:59.880 --> 0:30:03.520
<v Speaker 7>the the new renewable fuels that are providing sustainable and

0:30:03.600 --> 0:30:06.480
<v Speaker 7>affordable options for energy expansion for tomorrow.

0:30:07.240 --> 0:30:10.080
<v Speaker 3>You know, we look at and we talk about this

0:30:10.120 --> 0:30:12.280
<v Speaker 3>each and every day. But the challenges that we're seeing,

0:30:12.320 --> 0:30:14.960
<v Speaker 3>at least with energy production and demand here in the

0:30:15.040 --> 0:30:18.120
<v Speaker 3>United States and the grid certainly not being able to

0:30:18.200 --> 0:30:21.240
<v Speaker 3>keep up. Where is the bottleneck? From where you sit,

0:30:23.240 --> 0:30:24.080
<v Speaker 3>You know, to take a.

0:30:24.000 --> 0:30:27.520
<v Speaker 7>Look and first You're absolutely right. The need on energy

0:30:27.680 --> 0:30:29.680
<v Speaker 7>is greater today than it has ever been, and as

0:30:29.720 --> 0:30:32.440
<v Speaker 7>we look out into the long term, we see the

0:30:32.480 --> 0:30:36.120
<v Speaker 7>need just continuing to grow. You know, many forecasts would

0:30:36.120 --> 0:30:39.000
<v Speaker 7>put it at anywhere from twenty to forty percent growth

0:30:39.040 --> 0:30:42.280
<v Speaker 7>over the next twenty years or so out to twenty fifty.

0:30:42.760 --> 0:30:44.800
<v Speaker 7>When we take a look at that bottleneck, it really

0:30:44.880 --> 0:30:47.520
<v Speaker 7>is and being able to develop the infrastructure behind the

0:30:47.560 --> 0:30:50.200
<v Speaker 7>scenes that can produce that power. And so one of

0:30:50.240 --> 0:30:54.720
<v Speaker 7>the first areas that we address that challenge is really inefficiencies,

0:30:54.880 --> 0:30:57.640
<v Speaker 7>and we really come together at the intersection of the

0:30:57.680 --> 0:31:01.800
<v Speaker 7>technology needed to produce power and then digital and optimization

0:31:01.960 --> 0:31:07.200
<v Speaker 7>capabilities with Honeywell Forge that we use to provide sustainable

0:31:07.240 --> 0:31:10.640
<v Speaker 7>and reliable solutions that allow those refineries to produce even

0:31:10.640 --> 0:31:12.920
<v Speaker 7>more power than they did before. So if you take

0:31:13.000 --> 0:31:15.680
<v Speaker 7>case in point a refinery that we are able to

0:31:15.760 --> 0:31:19.480
<v Speaker 7>help become five percent more efficient, do that across twenty refineries.

0:31:19.680 --> 0:31:22.480
<v Speaker 7>We've created a refinery without having to put any brick

0:31:22.520 --> 0:31:23.600
<v Speaker 7>and mortar into the ground.

0:31:24.080 --> 0:31:24.640
<v Speaker 4>Yeah, is that?

0:31:24.760 --> 0:31:27.600
<v Speaker 1>I feel like that's you know, ken the next focal point, right,

0:31:27.640 --> 0:31:29.720
<v Speaker 1>we went, especially when it comes to the AI build out,

0:31:29.760 --> 0:31:32.520
<v Speaker 1>we went to you know, chips, the chip play and

0:31:32.560 --> 0:31:34.000
<v Speaker 1>the data center play, and then it was all of

0:31:34.000 --> 0:31:36.200
<v Speaker 1>a sudden like the power demands and building that out.

0:31:36.520 --> 0:31:39.080
<v Speaker 1>But now I think, whether it's chips, whether it's power centers,

0:31:39.080 --> 0:31:41.200
<v Speaker 1>we're thinking about how to make all of this much

0:31:41.240 --> 0:31:45.160
<v Speaker 1>more productive because that will help everybody meet the energy demand.

0:31:46.760 --> 0:31:47.560
<v Speaker 6>It truly is.

0:31:47.680 --> 0:31:50.560
<v Speaker 7>It both meets the near term and long term energy

0:31:50.600 --> 0:31:54.200
<v Speaker 7>demand and also does it in a way that's economically viable,

0:31:54.240 --> 0:31:56.960
<v Speaker 7>which is just as important as coming up with a solution.

0:31:57.640 --> 0:31:59.560
<v Speaker 7>So one of the airways that we're able to do

0:31:59.600 --> 0:32:02.440
<v Speaker 7>that is by able to connecting to our plants. And

0:32:02.480 --> 0:32:05.720
<v Speaker 7>when we create a connected plant, we're bringing in billions

0:32:05.720 --> 0:32:08.760
<v Speaker 7>of data points every day, and we're connected today to

0:32:08.800 --> 0:32:11.560
<v Speaker 7>more than one thousand process units around the world. And

0:32:11.640 --> 0:32:13.800
<v Speaker 7>we take those billions of data points and we can

0:32:13.840 --> 0:32:19.200
<v Speaker 7>provide predictive potential solutions for those customers to improve reliability

0:32:19.240 --> 0:32:22.280
<v Speaker 7>for tomorrow and to augment their workforce. As I travel

0:32:22.320 --> 0:32:24.719
<v Speaker 7>around the world, one of the things that I clearly

0:32:24.760 --> 0:32:27.320
<v Speaker 7>hear from all of our customers is a challenge in

0:32:27.400 --> 0:32:31.360
<v Speaker 7>getting experienced workforce there to operate these facilities.

0:32:31.760 --> 0:32:32.480
<v Speaker 8>We're able to.

0:32:32.440 --> 0:32:35.800
<v Speaker 7>Take our connected plant solutions that run on Honeywell Forge

0:32:36.160 --> 0:32:39.040
<v Speaker 7>and augment that existing workforce. So we can take a

0:32:39.080 --> 0:32:41.720
<v Speaker 7>control room operator that may have a few years of

0:32:41.800 --> 0:32:45.080
<v Speaker 7>experience that provide them the capabilities of a control room

0:32:45.120 --> 0:32:48.080
<v Speaker 7>operator that may have had forty years of experience. That

0:32:48.200 --> 0:32:51.320
<v Speaker 7>in itself allows our customers to become more efficient and

0:32:51.360 --> 0:32:54.920
<v Speaker 7>continues to improve both reliability and safety of the expansion

0:32:54.960 --> 0:32:55.440
<v Speaker 7>of energy.

0:32:55.560 --> 0:32:59.640
<v Speaker 3>What's the payout that your sales folks have calculated here

0:32:59.800 --> 0:33:02.920
<v Speaker 3>investing in this solution upfront and then the efficiencies that

0:33:02.960 --> 0:33:04.920
<v Speaker 3>it creates, how long does it take to pay for itself?

0:33:06.680 --> 0:33:10.120
<v Speaker 7>Many of these solutions are very fast paybacks. In fact,

0:33:10.480 --> 0:33:13.520
<v Speaker 7>we have had opportunities where we can save millions of

0:33:13.560 --> 0:33:17.280
<v Speaker 7>dollars in operating cost and energy costs that are going

0:33:17.320 --> 0:33:21.640
<v Speaker 7>into a refinery for a very small fee that goes

0:33:21.680 --> 0:33:24.800
<v Speaker 7>into our connected and engineering services. I've seen some of

0:33:24.840 --> 0:33:26.840
<v Speaker 7>these be anywhere from less than a year to just

0:33:26.880 --> 0:33:28.920
<v Speaker 7>a couple of years of payback. It's some of the

0:33:28.920 --> 0:33:31.640
<v Speaker 7>projects that we've provided for our customers. I'll give you

0:33:31.680 --> 0:33:34.239
<v Speaker 7>a perfect example. One of the things that we've been

0:33:34.280 --> 0:33:38.440
<v Speaker 7>able to do. We provide catalysts to refineries and petrochemical plants.

0:33:38.520 --> 0:33:41.600
<v Speaker 7>These are key in making the chemical reaction that actually

0:33:41.600 --> 0:33:44.320
<v Speaker 7>produces the induced product. When you take a look at

0:33:44.320 --> 0:33:47.640
<v Speaker 7>these catalysts, they degrade over time and need to be replaced.

0:33:48.160 --> 0:33:49.840
<v Speaker 7>In the past, you used to have to take a

0:33:49.880 --> 0:33:52.880
<v Speaker 7>sample of the catalyst from the refinery send it to

0:33:52.960 --> 0:33:56.680
<v Speaker 7>our labs in Chicago. We would do microscopy on those

0:33:56.720 --> 0:34:00.479
<v Speaker 7>samples to determine the color, the size, how much gradation

0:34:00.560 --> 0:34:03.200
<v Speaker 7>has happened. Today, we can do this with a digital

0:34:03.240 --> 0:34:05.440
<v Speaker 7>image right on the plant. We can get an image

0:34:05.440 --> 0:34:08.759
<v Speaker 7>every day and let that refinery know exactly the right

0:34:08.840 --> 0:34:11.239
<v Speaker 7>day to change that catalyst over so that they can

0:34:11.320 --> 0:34:13.040
<v Speaker 7>maintain reliable operations.

0:34:13.080 --> 0:34:15.080
<v Speaker 1>All right, That totally makes sense. The more deity of

0:34:15.160 --> 0:34:17.480
<v Speaker 1>coming at you in real time. We talked about that

0:34:17.480 --> 0:34:19.640
<v Speaker 1>with economic data. Hey, one of the things I wanted

0:34:19.680 --> 0:34:21.839
<v Speaker 1>to ask you, Ken, Tim and I spoke with Neil

0:34:21.880 --> 0:34:25.560
<v Speaker 1>Chatterjee yesterday, chief of Governmental Affairs at Palmetto, former commission

0:34:26.400 --> 0:34:28.600
<v Speaker 1>and chairman Commissioner, i should say, and chairman of the

0:34:29.040 --> 0:34:32.440
<v Speaker 1>AFIRK Federal Energy Regulatory Commission. He was during President Trump's

0:34:32.480 --> 0:34:33.920
<v Speaker 1>term and then it carried over a little bit into

0:34:33.920 --> 0:34:36.719
<v Speaker 1>President Biden's term. We talked though about the energy mix

0:34:36.760 --> 0:34:39.960
<v Speaker 1>that's going to be needed for AI data centers, for

0:34:40.080 --> 0:34:42.879
<v Speaker 1>increased manufacturing coming back to the US. But it's also

0:34:43.080 --> 0:34:46.279
<v Speaker 1>this is a global story. What's the energy mix that

0:34:46.320 --> 0:34:48.680
<v Speaker 1>you guys are planning for, And I'm curious when it

0:34:48.719 --> 0:34:51.160
<v Speaker 1>comes to carbon based fuels, when it comes to win,

0:34:51.239 --> 0:34:55.480
<v Speaker 1>when it comes to solar, maybe coal, fusion, fission, nuclear, like,

0:34:55.520 --> 0:34:59.360
<v Speaker 1>help me understand what you see as the dominant energy

0:34:59.400 --> 0:35:02.080
<v Speaker 1>mix going forward, because you guys have to provide the

0:35:02.120 --> 0:35:05.960
<v Speaker 1>tools to meet all of those different industries potentially.

0:35:06.840 --> 0:35:09.440
<v Speaker 7>No, you're absolutely right. One thing is clear and that

0:35:09.480 --> 0:35:12.880
<v Speaker 7>the world needs more at energy and aggregate and what

0:35:12.920 --> 0:35:15.040
<v Speaker 7>we believe is that it's going to take a number

0:35:15.080 --> 0:35:17.560
<v Speaker 7>of different potential options to be able to meet that

0:35:17.640 --> 0:35:21.080
<v Speaker 7>overall demand. So we're really focused in three areas. First,

0:35:21.080 --> 0:35:24.359
<v Speaker 7>we're focused on the optimization of the existing infrastructure that's

0:35:24.400 --> 0:35:27.760
<v Speaker 7>there so that we can make the existing infrastructure more efficient.

0:35:28.320 --> 0:35:30.840
<v Speaker 7>Second is that we see a number of transition fuels

0:35:30.880 --> 0:35:33.200
<v Speaker 7>that are helping bridge that gap that we need in

0:35:33.239 --> 0:35:36.680
<v Speaker 7>both the near term and long term, and LNG becomes

0:35:36.719 --> 0:35:39.560
<v Speaker 7>one of those liquefied natural gas and in fact, we've

0:35:39.600 --> 0:35:43.520
<v Speaker 7>put a significant investment with two recent acquisitions, one for

0:35:43.719 --> 0:35:47.640
<v Speaker 7>the liquefaction process unit that we purchased from Air Products,

0:35:47.840 --> 0:35:49.960
<v Speaker 7>and the other in a company called Sundine that does

0:35:50.000 --> 0:35:53.719
<v Speaker 7>pumps and compressors that are targeted at expansions in the

0:35:53.920 --> 0:35:58.160
<v Speaker 7>LNG space that are helping to drive expansions in liquefied

0:35:58.239 --> 0:36:00.960
<v Speaker 7>natural gas. And then the third is to broaden the

0:36:01.120 --> 0:36:04.160
<v Speaker 7>entire realm of feedstocks that are available. And this not

0:36:04.239 --> 0:36:08.520
<v Speaker 7>only allows responsible and sustainable expansion, but it also allows

0:36:08.680 --> 0:36:12.000
<v Speaker 7>countries that may not have access to fossil fuels to

0:36:12.200 --> 0:36:15.120
<v Speaker 7>also have access to the production of power and energy.

0:36:15.400 --> 0:36:20.080
<v Speaker 7>This can include anything from biomass and other renewable resources.

0:36:20.360 --> 0:36:22.719
<v Speaker 7>So we see it really as being across all three

0:36:22.760 --> 0:36:25.920
<v Speaker 7>and our technologies and solutions are focused at driving the

0:36:26.840 --> 0:36:28.000
<v Speaker 7>entire aggregate up.

0:36:28.320 --> 0:36:30.440
<v Speaker 3>Hey, Ken, just very briefly, we only have twenty seconds

0:36:30.520 --> 0:36:33.840
<v Speaker 3>left with you. But geographically, the areas of opportunity for

0:36:33.880 --> 0:36:36.200
<v Speaker 3>twenty twenty six and twenty twenty seven, what are they.

0:36:37.400 --> 0:36:41.040
<v Speaker 7>Yeah, Well, we definitely see significant new opportunities right here

0:36:41.080 --> 0:36:43.880
<v Speaker 7>in the United States and particularly in areas like the Golfer.

0:36:43.960 --> 0:36:48.360
<v Speaker 7>We're seeing expansions of LNG projects. We see need for

0:36:48.520 --> 0:36:51.200
<v Speaker 7>energy security, and a number of new geographies around the

0:36:51.200 --> 0:36:54.160
<v Speaker 7>world where countries want to have their own access to energy.

0:36:54.400 --> 0:36:57.440
<v Speaker 7>This is across areas like Sub Saharan Africa and the

0:36:57.440 --> 0:37:00.480
<v Speaker 7>Middle East, and we continue to see growth in in Asia.

0:37:00.560 --> 0:37:02.880
<v Speaker 7>So I would say across to our business, we really

0:37:02.880 --> 0:37:05.360
<v Speaker 7>are well represented as about a third in the America,

0:37:05.440 --> 0:37:07.560
<v Speaker 7>is a third in Europe, Middle Eastern Africa, and a

0:37:07.600 --> 0:37:08.280
<v Speaker 7>third in Asia.

0:37:09.200 --> 0:37:12.920
<v Speaker 1>Fascinating, really cool stuff. I hope I hope you'll come

0:37:12.960 --> 0:37:15.080
<v Speaker 1>back because I'd love we both would love to. This

0:37:15.160 --> 0:37:16.759
<v Speaker 1>is something we talk about a lot in terms of

0:37:17.200 --> 0:37:20.080
<v Speaker 1>kind of our energy transition, our energy demands and needs. Ken,

0:37:20.120 --> 0:37:23.520
<v Speaker 1>thank you so much. Have a great holiday season. Ken West,

0:37:23.640 --> 0:37:27.799
<v Speaker 1>President and CEO of Honeywell Energy and Sustainability Solutions. As

0:37:27.840 --> 0:37:30.280
<v Speaker 1>we said this is this unit's going to be renamed

0:37:30.320 --> 0:37:33.600
<v Speaker 1>as Process Automation and Technology, so we'll be talking about

0:37:33.640 --> 0:37:34.000
<v Speaker 1>that in.

0:37:33.960 --> 0:37:34.359
<v Speaker 3>The new year.

0:37:38.960 --> 0:37:42.799
<v Speaker 2>This is the Bloomberg Business Week Daily Podcast. Listen live

0:37:42.880 --> 0:37:45.759
<v Speaker 2>each weekday starting at two pm Eastern on Apple car

0:37:45.880 --> 0:37:48.680
<v Speaker 2>Play and the Android Auto with the Bloomberg Business app.

0:37:48.760 --> 0:37:51.560
<v Speaker 2>You can also listen live on Amazon Alexa from our

0:37:51.560 --> 0:37:55.720
<v Speaker 2>flagship New York station, Just Say Alexa played Bloomberg eleven thirty.

0:37:56.200 --> 0:37:59.520
<v Speaker 3>So some news back in December, the ev tallmaker Archer Aviation,

0:37:59.520 --> 0:38:02.800
<v Speaker 3>announced it partnered with cities across the US to submit

0:38:02.920 --> 0:38:06.880
<v Speaker 3>multiple applications to launch initial air taxi operations. The FA

0:38:06.920 --> 0:38:10.239
<v Speaker 3>set to review applications submitted during this initial phase of

0:38:10.239 --> 0:38:14.760
<v Speaker 3>what's called the EIPP, the ev Tall Integration Pilot Program.

0:38:14.840 --> 0:38:17.520
<v Speaker 3>I'm mentioning this because it's important for a conversation with

0:38:17.560 --> 0:38:18.320
<v Speaker 3>Adam Goldstein.

0:38:18.400 --> 0:38:20.319
<v Speaker 1>I appreciate that, right, there's a process to all.

0:38:20.239 --> 0:38:22.640
<v Speaker 3>Of this, right, Yeah, Adams the founder and CEO of

0:38:22.719 --> 0:38:24.879
<v Speaker 3>Archer Aviation. It's the five point six billion dollar market

0:38:24.960 --> 0:38:28.120
<v Speaker 3>cap ev tall company. He joins us from San Jose, California.

0:38:28.160 --> 0:38:30.960
<v Speaker 3>You were last on with us in early November. A

0:38:30.960 --> 0:38:32.640
<v Speaker 3>lot has happened since then, and I want to start

0:38:32.680 --> 0:38:37.759
<v Speaker 3>with this EPP. You've mentioned in the past plans in California, Texas, Florida, Georgia,

0:38:38.040 --> 0:38:41.040
<v Speaker 3>and New York, but we don't know much beyond exclusivity

0:38:41.480 --> 0:38:44.560
<v Speaker 3>in Huntington Beach, so one part of California. Have any

0:38:44.560 --> 0:38:47.480
<v Speaker 3>more partnerships emerged at this point?

0:38:48.600 --> 0:38:48.839
<v Speaker 2>Well?

0:38:49.040 --> 0:38:53.240
<v Speaker 9>The EPP program was put in place from an executive

0:38:53.320 --> 0:38:56.840
<v Speaker 9>order from President Trump, which really was to ensure that

0:38:56.920 --> 0:38:59.839
<v Speaker 9>America takes a leading position in this new advanced year

0:39:00.000 --> 0:39:03.359
<v Speaker 9>ability space, and so as an industry, we had to

0:39:03.480 --> 0:39:07.480
<v Speaker 9>submit the different cities that we wanted to launch into,

0:39:07.840 --> 0:39:10.799
<v Speaker 9>and those cities are being reviewed and there's discussions being

0:39:10.880 --> 0:39:13.800
<v Speaker 9>had now on where the ultimate launch will take place.

0:39:13.840 --> 0:39:16.880
<v Speaker 9>It's expected that five cities will ultimately get named and

0:39:16.920 --> 0:39:19.920
<v Speaker 9>then ultimately we'll start flying later this year in the

0:39:19.920 --> 0:39:22.960
<v Speaker 9>summer time period. So it's not that they're new partnerships,

0:39:22.960 --> 0:39:26.000
<v Speaker 9>it's we all submitted as an industry for these individual

0:39:26.000 --> 0:39:28.680
<v Speaker 9>cities and we expect that to launch coming up here soon.

0:39:28.760 --> 0:39:30.480
<v Speaker 3>Okay, can you talk about a little more about like

0:39:30.520 --> 0:39:33.239
<v Speaker 3>partnerships that you're working on or the structure of them,

0:39:33.400 --> 0:39:35.919
<v Speaker 3>what they look like, what the opportunities are.

0:39:37.080 --> 0:39:41.400
<v Speaker 9>Sure you should think about this as the industries almost

0:39:41.440 --> 0:39:44.600
<v Speaker 9>like a way mow moment, right. So we have to

0:39:44.640 --> 0:39:48.160
<v Speaker 9>put these aircrafts in the air, get the local communities

0:39:48.440 --> 0:39:52.400
<v Speaker 9>comfortable with them, prove that they're safe, prove that they're quiet,

0:39:52.760 --> 0:39:55.399
<v Speaker 9>and really show that the technologies here and it's ready.

0:39:55.400 --> 0:39:57.320
<v Speaker 9>That's really what this is all about. It's giving everybody

0:39:57.360 --> 0:39:59.360
<v Speaker 9>comfort so we can have the community acceptance so we

0:39:59.360 --> 0:40:01.879
<v Speaker 9>can really launch this thing forward. So of course we're

0:40:01.880 --> 0:40:03.800
<v Speaker 9>looking at some of the biggest cities that makes sense,

0:40:04.000 --> 0:40:06.440
<v Speaker 9>the New York cities, the Los Angeles, those type of cities,

0:40:06.600 --> 0:40:08.719
<v Speaker 9>but also cities that are really leaned in that might

0:40:08.760 --> 0:40:11.640
<v Speaker 9>have some you know, practical type of you know, a

0:40:11.680 --> 0:40:15.000
<v Speaker 9>situation coming up. So, for example, the Los Angeles twenty

0:40:15.080 --> 0:40:17.799
<v Speaker 9>twenty eight Olympics, where Archer was named the exclusive air

0:40:17.840 --> 0:40:20.880
<v Speaker 9>taxi partner was really in our sites. And so we

0:40:21.000 --> 0:40:24.120
<v Speaker 9>did that by partnering with Huntington as a way to

0:40:24.520 --> 0:40:26.959
<v Speaker 9>really put us close to the area, allow us start

0:40:26.960 --> 0:40:30.359
<v Speaker 9>flying it, to know that environment, that airspace really really well,

0:40:30.560 --> 0:40:33.200
<v Speaker 9>start to set up all the infrastructure, and then ultimately

0:40:33.239 --> 0:40:36.640
<v Speaker 9>scale as we get into and closer to the Olympics.

0:40:36.719 --> 0:40:39.040
<v Speaker 1>All right, so let's talk a little bit about finances

0:40:39.120 --> 0:40:41.440
<v Speaker 1>and money, because you know, we certainly like to do

0:40:41.480 --> 0:40:46.239
<v Speaker 1>that kind of stuff. Talk to us. The operations are generating,

0:40:46.280 --> 0:40:48.200
<v Speaker 1>from what we understand, little or no revenue. What would

0:40:48.239 --> 0:40:50.600
<v Speaker 1>that mean from a cash burn point of view, because

0:40:50.600 --> 0:40:52.880
<v Speaker 1>that's certainly important in terms of viability.

0:40:54.080 --> 0:40:57.080
<v Speaker 9>Yeah, So if you look at the whole industry, the industry,

0:40:57.200 --> 0:40:59.600
<v Speaker 9>according to pretty much any analysts, expected to be very

0:40:59.640 --> 0:41:01.960
<v Speaker 9>very big. I think Morgan Stanley's probably the most bullish

0:41:01.960 --> 0:41:05.279
<v Speaker 9>they had a multi trillion dollar evaluation on the industry. Now,

0:41:05.320 --> 0:41:07.600
<v Speaker 9>it's different than autos in the sense that there are

0:41:07.640 --> 0:41:10.400
<v Speaker 9>only a few players. Like in aviation you typically have

0:41:10.480 --> 0:41:12.640
<v Speaker 9>like a Boeing in an airbus type of situation. So

0:41:12.680 --> 0:41:15.920
<v Speaker 9>there's a couple of leading companies in the ebtall industry,

0:41:16.200 --> 0:41:18.799
<v Speaker 9>and it's likely that there's only a few companies that

0:41:18.880 --> 0:41:21.520
<v Speaker 9>ultimately end up getting to market and ultimately scale to

0:41:21.600 --> 0:41:24.319
<v Speaker 9>some very very large numbers, and my guess would be

0:41:24.480 --> 0:41:28.240
<v Speaker 9>larger than any one individual automaker has been excluding Tesla,

0:41:28.280 --> 0:41:30.839
<v Speaker 9>which is more of a a pure AI company in

0:41:30.880 --> 0:41:33.560
<v Speaker 9>my view. So you have this kind of scenario here

0:41:33.600 --> 0:41:37.640
<v Speaker 9>where it's all about surviving to get through certification and

0:41:37.680 --> 0:41:41.640
<v Speaker 9>then scaling into a business that's economically attractive. So that's

0:41:41.640 --> 0:41:43.640
<v Speaker 9>really the goal in the game that we're playing. So

0:41:44.080 --> 0:41:47.000
<v Speaker 9>we have an aircraft we've built that's become very mature,

0:41:47.320 --> 0:41:49.960
<v Speaker 9>we're taking it through the certification process then ultimately going

0:41:50.000 --> 0:41:51.680
<v Speaker 9>to launch it. So how are we going to launch that?

0:41:51.840 --> 0:41:55.200
<v Speaker 9>We start very slowly and methodically. That's what the EPP

0:41:55.480 --> 0:41:58.320
<v Speaker 9>is about. It's a slow, methodical launch, very similar to

0:41:58.360 --> 0:42:00.560
<v Speaker 9>what Weaimo did was it's a slow launch into these

0:42:00.560 --> 0:42:04.399
<v Speaker 9>cities gaining the acceptance. So it's really about proving those

0:42:04.480 --> 0:42:07.839
<v Speaker 9>points today rather than generating revenue today. The revenue will come.

0:42:08.040 --> 0:42:11.239
<v Speaker 9>There has been an overwhelming amount of inbound interest from

0:42:11.440 --> 0:42:13.839
<v Speaker 9>countries all over the world that want these aircrafts there,

0:42:13.920 --> 0:42:16.480
<v Speaker 9>and there's a very few OEMs that actually can deliver

0:42:16.560 --> 0:42:19.800
<v Speaker 9>against that. So the focus really is about the certification side.

0:42:19.880 --> 0:42:22.080
<v Speaker 1>Now, I get it. I get it, and I'm looking though,

0:42:22.120 --> 0:42:24.439
<v Speaker 1>and I get it. Why you guys have a free

0:42:24.440 --> 0:42:27.279
<v Speaker 1>cash flow that's negative by a lot, But I'm just

0:42:27.400 --> 0:42:30.760
<v Speaker 1>I guess I'm just trying to understand from a perspective though,

0:42:30.960 --> 0:42:35.560
<v Speaker 1>as everybody's jockeying for position, what is your cash burn?

0:42:35.840 --> 0:42:37.680
<v Speaker 1>And just is it manageable?

0:42:38.680 --> 0:42:42.680
<v Speaker 9>Sure, so Archer is in a fortunate position where you know,

0:42:42.680 --> 0:42:44.799
<v Speaker 9>we finished the year with nearly two billion dollars of

0:42:44.840 --> 0:42:47.280
<v Speaker 9>cash on hand, so I think the most in the industry,

0:42:47.640 --> 0:42:50.560
<v Speaker 9>you know, by a long shot. We also had lower

0:42:50.560 --> 0:42:53.839
<v Speaker 9>burn than our competitors. But as we've been ramping up

0:42:53.880 --> 0:42:57.640
<v Speaker 9>into you know, closer to the certification production phase, you

0:42:57.680 --> 0:43:00.920
<v Speaker 9>know that burn does go up as we're buildings and

0:43:01.000 --> 0:43:04.560
<v Speaker 9>so we are at a very comfortable position today, but

0:43:04.680 --> 0:43:08.000
<v Speaker 9>it's not something that we're sitting back and getting you know,

0:43:07.800 --> 0:43:10.399
<v Speaker 9>you lazy about or getting too excited about. We are

0:43:10.440 --> 0:43:12.480
<v Speaker 9>still driving every single day to make sure we can

0:43:12.560 --> 0:43:15.040
<v Speaker 9>hit our timelines and actually get these aircrafts to market.

0:43:15.280 --> 0:43:17.800
<v Speaker 9>So if I look at you know, the EPP starting

0:43:17.880 --> 0:43:19.800
<v Speaker 9>in twenty twenty six, and then I look at the

0:43:19.840 --> 0:43:23.680
<v Speaker 9>Olympics in twenty twenty eight, we'll get certified hopefully sometime

0:43:23.760 --> 0:43:26.200
<v Speaker 9>in between that time period, and we have plenty of

0:43:26.239 --> 0:43:28.440
<v Speaker 9>cash to last us, you know, through that time period

0:43:28.480 --> 0:43:31.800
<v Speaker 9>into the commercialization phase, and then ultimately as the aircrafts

0:43:31.800 --> 0:43:34.200
<v Speaker 9>are getting sold and deployed, we can start kind of

0:43:34.200 --> 0:43:38.000
<v Speaker 9>reducing our cash burn and becoming I think, you know,

0:43:38.040 --> 0:43:39.160
<v Speaker 9>a long term vible business.

0:43:39.200 --> 0:43:41.120
<v Speaker 3>What happens if you're not certified by the Olympics.

0:43:42.320 --> 0:43:45.680
<v Speaker 9>Well, we also do have an international strategy as well,

0:43:45.760 --> 0:43:48.000
<v Speaker 9>and so we launched last year in Abu Dhabi. We

0:43:48.040 --> 0:43:51.480
<v Speaker 9>have a great relationship with the with the UAE, two

0:43:51.520 --> 0:43:53.520
<v Speaker 9>of the suffern Wealth funds, our investors in our chure,

0:43:53.719 --> 0:43:55.839
<v Speaker 9>and so we have a secondary path that we're going

0:43:55.840 --> 0:43:59.319
<v Speaker 9>through in certifying those aircrafts around and so it gives

0:43:59.400 --> 0:44:01.839
<v Speaker 9>us a sort of an alternate as well. But then

0:44:01.840 --> 0:44:03.600
<v Speaker 9>there's the other side of the business, which is the

0:44:03.640 --> 0:44:06.600
<v Speaker 9>defense business. And so we announced a partnership with Androl.

0:44:06.640 --> 0:44:09.319
<v Speaker 9>We've been working on new vertical lift aircraft with them,

0:44:09.440 --> 0:44:10.359
<v Speaker 9>signed for defense out.

0:44:10.440 --> 0:44:12.399
<v Speaker 3>This is the OMEN Autonomous air Vehicle, right.

0:44:13.360 --> 0:44:16.000
<v Speaker 9>The OMEN is A is not the big aircraft that

0:44:16.040 --> 0:44:19.400
<v Speaker 9>I was talking about. The OMEN is a smaller drone

0:44:19.440 --> 0:44:22.160
<v Speaker 9>project that Androl has designed that we are providing the

0:44:22.160 --> 0:44:26.920
<v Speaker 9>power for. We are building a new full scale vertical

0:44:27.000 --> 0:44:31.520
<v Speaker 9>lift hybrid aircraft that's designed for defense applications that we

0:44:31.719 --> 0:44:34.640
<v Speaker 9>do expect a program to get announced into the many,

0:44:34.680 --> 0:44:37.960
<v Speaker 9>many billions of dollars, tens of billions of dollars type size.

0:44:38.080 --> 0:44:41.239
<v Speaker 9>We're hopeful that can happen soon. But of course that's

0:44:41.560 --> 0:44:43.440
<v Speaker 9>you know, you know, also not within our control.

0:44:43.560 --> 0:44:45.880
<v Speaker 3>Hey, Adam, you've you've you made a reference earlier in

0:44:45.920 --> 0:44:48.840
<v Speaker 3>our conversation to sort of the Boeing and Airbus, do you opoly?

0:44:49.280 --> 0:44:51.560
<v Speaker 3>And the way those companies of course work is they

0:44:51.560 --> 0:44:56.120
<v Speaker 3>sell or or you know, they sell aircraft to the airlines. Uh,

0:44:56.400 --> 0:44:59.480
<v Speaker 3>and then those airlines then operate the aircraft. Are you

0:44:59.560 --> 0:45:02.400
<v Speaker 3>going to be is archer going to be operating the

0:45:02.400 --> 0:45:06.080
<v Speaker 3>aircraft in addition to manufacturing the aircraft, or when you

0:45:06.120 --> 0:45:07.680
<v Speaker 3>say you're going to sell the aircraft, who do you

0:45:07.680 --> 0:45:08.239
<v Speaker 3>sell that too?

0:45:09.680 --> 0:45:12.239
<v Speaker 9>Yeah, we will focus primarily on the sales side of

0:45:12.280 --> 0:45:14.880
<v Speaker 9>things for the i'll call it from you know, the

0:45:14.920 --> 0:45:17.080
<v Speaker 9>early or maybe even really for the first decade, the

0:45:17.120 --> 0:45:19.520
<v Speaker 9>early years of this industry. And so I think you

0:45:19.600 --> 0:45:21.799
<v Speaker 9>have to earn the right to operate, meaning that is

0:45:21.800 --> 0:45:24.279
<v Speaker 9>going to be a very expensive journey to operate. And

0:45:24.320 --> 0:45:26.840
<v Speaker 9>so by selling the aircraft, it enables us to put

0:45:27.400 --> 0:45:30.319
<v Speaker 9>you know, production through the factory, get the pricing down

0:45:30.360 --> 0:45:32.600
<v Speaker 9>to something that's very affordable for us, and ultimately, over

0:45:32.600 --> 0:45:35.120
<v Speaker 9>the long term, when autonomy comes, you know, we can

0:45:35.160 --> 0:45:38.360
<v Speaker 9>really then think about, you know, considering, you know, scaling

0:45:38.360 --> 0:45:40.839
<v Speaker 9>our own internal airline. We will of course do things

0:45:40.960 --> 0:45:43.640
<v Speaker 9>very small on the airline's side of things to begin with,

0:45:43.880 --> 0:45:47.200
<v Speaker 9>learn the overtime and grow that. So I really think

0:45:47.239 --> 0:45:49.160
<v Speaker 9>it's it's all about sales now. The question that you

0:45:49.200 --> 0:45:51.120
<v Speaker 9>asked is who do we sell that to? So there's

0:45:51.160 --> 0:45:53.480
<v Speaker 9>a couple of different categories. But you can think about

0:45:54.160 --> 0:45:59.920
<v Speaker 9>where vertical lift aircraft exists today, so helicopters, where they're used, hospitals, tourism,

0:46:00.080 --> 0:46:02.960
<v Speaker 9>the IP is one category, and then The new category

0:46:02.960 --> 0:46:05.040
<v Speaker 9>that we're going to add is really the sort of

0:46:05.080 --> 0:46:08.879
<v Speaker 9>air helicopter airport transfer. So we've talked a lot about that.

0:46:09.120 --> 0:46:13.240
<v Speaker 9>So think like a Manhattan to Newark, a San Jose

0:46:13.600 --> 0:46:14.520
<v Speaker 9>to San Francisco.

0:46:14.680 --> 0:46:18.800
<v Speaker 3>Sign me up? Maybe maybe really yeah, yeah, if this

0:46:19.440 --> 0:46:20.760
<v Speaker 3>thing is approved.

0:46:21.400 --> 0:46:23.200
<v Speaker 9>There's really like, if you think about it from a

0:46:23.239 --> 0:46:28.239
<v Speaker 9>safety perspective, this is a significantly safer helicopter. That's the

0:46:28.239 --> 0:46:29.719
<v Speaker 9>easiest way for you to think about that. And that's

0:46:29.719 --> 0:46:31.560
<v Speaker 9>not an atom statement or even an archer statement.

0:46:31.640 --> 0:46:32.840
<v Speaker 4>That's an FAA statement.

0:46:32.920 --> 0:46:35.760
<v Speaker 9>Right. We're certifying them at very high levels of safety.

0:46:36.000 --> 0:46:39.799
<v Speaker 9>So you know, from a perception, a consumer perception perspective,

0:46:40.200 --> 0:46:41.880
<v Speaker 9>you know, if you were willing to take a helicopter,

0:46:42.000 --> 0:46:43.799
<v Speaker 9>this is just a safer version of that. In fact,

0:46:43.840 --> 0:46:46.279
<v Speaker 9>you know, be certifying that levels similar to the big

0:46:46.280 --> 0:46:47.200
<v Speaker 9>commercial airliners.

0:46:47.239 --> 0:46:48.960
<v Speaker 3>All right, So I have to first get ready to

0:46:49.000 --> 0:46:50.759
<v Speaker 3>be willing to take a helicopter just before we let

0:46:50.840 --> 0:46:54.440
<v Speaker 3>you go the cost that you would get this too

0:46:54.520 --> 0:46:57.520
<v Speaker 3>once it is certified per unit? What are you thinking?

0:46:59.000 --> 0:47:00.759
<v Speaker 9>So our goal is to get the cost of the

0:47:00.800 --> 0:47:05.160
<v Speaker 9>aircraft down to two and a half million we sell them.

0:47:05.560 --> 0:47:07.960
<v Speaker 9>That's the target price, and when you do the math

0:47:08.000 --> 0:47:11.160
<v Speaker 9>and translate that through to the end user cost where

0:47:11.320 --> 0:47:13.840
<v Speaker 9>the operator can make money. You get down to prices

0:47:13.880 --> 0:47:16.120
<v Speaker 9>that are similar to the high end of ride share.

0:47:16.160 --> 0:47:19.040
<v Speaker 9>So think like uber Black. So that's really what we're targeting,

0:47:19.200 --> 0:47:21.880
<v Speaker 9>and that can be achieved through volume, of course, and

0:47:21.920 --> 0:47:23.560
<v Speaker 9>so that's not going to happen year one. That's going

0:47:23.600 --> 0:47:25.400
<v Speaker 9>to take several years to get there. And so we

0:47:25.440 --> 0:47:27.720
<v Speaker 9>think once you sort of get across the five hundred,

0:47:27.719 --> 0:47:30.480
<v Speaker 9>six hundred, seven hundred aircraft units, you can get these

0:47:30.719 --> 0:47:34.200
<v Speaker 9>aircrafts to something that becomes very affordable. It even looks

0:47:34.360 --> 0:47:36.759
<v Speaker 9>cheaper than ride share, and ultimately can become a mass

0:47:36.760 --> 0:47:37.360
<v Speaker 9>scale product.

0:47:37.440 --> 0:47:40.400
<v Speaker 1>So you're talking maybe like a ride from Midtown to

0:47:40.560 --> 0:47:43.560
<v Speaker 1>LaGuardia that would cost maybe under one hundred dollars.

0:47:44.640 --> 0:47:46.360
<v Speaker 9>Similar to like a ride share type of price. So

0:47:46.400 --> 0:47:49.360
<v Speaker 9>if you think like Manhattan to JFK Uber Black, that

0:47:49.360 --> 0:47:51.240
<v Speaker 9>probably costs you one hundred and fifty two hundred dollars,

0:47:51.800 --> 0:47:53.759
<v Speaker 9>so somewhere around those type of prices.

0:47:54.000 --> 0:47:56.960
<v Speaker 1>All right, looking forward to it. Good stuff, Adam, stay

0:47:56.960 --> 0:47:59.719
<v Speaker 1>in touch. We love getting the updates from you. Adam Goldstein,

0:48:00.000 --> 0:48:02.560
<v Speaker 1>founder and CEO of Archer Aviation, joining us.

0:48:02.719 --> 0:48:06.680
<v Speaker 2>You're listening to the Bloomberg Business Weekdaily Podcast. Catch us

0:48:06.760 --> 0:48:10.240
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

0:48:10.239 --> 0:48:13.800
<v Speaker 2>on Apple CarPlay and Android Auto with the Bloomberg Business app,

0:48:13.960 --> 0:48:15.720
<v Speaker 2>or watch us live on YouTube.

0:48:16.680 --> 0:48:19.319
<v Speaker 1>All right, Plenty of luxury and innovation on the road

0:48:19.360 --> 0:48:22.840
<v Speaker 1>in twenty twenty five, but only one. Only one gets

0:48:22.880 --> 0:48:25.840
<v Speaker 1>the crown and can stand out as the absolute favorite

0:48:25.840 --> 0:48:28.560
<v Speaker 1>for our Bloomberg News auto columnist Hannah Elliott.

0:48:28.640 --> 0:48:32.240
<v Speaker 3>Her top pic a two hundred thousand dollars Mercedes Benz Hybrid.

0:48:32.719 --> 0:48:34.840
<v Speaker 3>It's a car with an eight hundred and five horsepower

0:48:34.920 --> 0:48:38.440
<v Speaker 3>hybrid V eight engine, agile all wheel drive, and useful

0:48:38.480 --> 0:48:41.000
<v Speaker 3>back seats. Hannah joined us from the perfect place to

0:48:41.000 --> 0:48:44.399
<v Speaker 3>talk about cars, a garage in downtown LA.

0:48:45.000 --> 0:48:46.200
<v Speaker 8>Yes, yes, this is.

0:48:46.760 --> 0:48:49.520
<v Speaker 10>This is a garage in downtown LA and Rainy LA.

0:48:50.440 --> 0:48:53.160
<v Speaker 10>And it's kind of the perfect spot to talk about cars.

0:48:53.200 --> 0:48:54.760
<v Speaker 10>I have to say, I think it's perfect.

0:48:56.880 --> 0:48:57.520
<v Speaker 5>So talk to us.

0:48:57.640 --> 0:48:59.440
<v Speaker 1>First of all, talk to us about the year that was.

0:48:59.560 --> 0:49:02.320
<v Speaker 1>I mean, you cover really that high end, that luxury space.

0:49:03.160 --> 0:49:04.600
<v Speaker 1>What kind of year was it?

0:49:04.600 --> 0:49:06.839
<v Speaker 8>It was for luxury cars? It was a great year.

0:49:07.080 --> 0:49:10.120
<v Speaker 10>That's that's kind of the theme from twenty to twenty

0:49:10.160 --> 0:49:14.080
<v Speaker 10>five the fact that we have seen luxury sales become

0:49:14.200 --> 0:49:18.040
<v Speaker 10>a bigger portion of overall car sales for the year,

0:49:18.080 --> 0:49:21.000
<v Speaker 10>and that means cars above fifty thousand dollars. You know,

0:49:21.239 --> 0:49:24.520
<v Speaker 10>earlier this fall, the average new price of a car

0:49:25.120 --> 0:49:27.600
<v Speaker 10>beat fifty thousand dollars for the first time ever, and

0:49:27.760 --> 0:49:31.600
<v Speaker 10>luxury cars and electric vehicles did have something to do

0:49:31.680 --> 0:49:35.239
<v Speaker 10>with that. I have to say my favorite car of

0:49:35.239 --> 0:49:38.680
<v Speaker 10>the year though, was a hybrid, which is also a

0:49:38.680 --> 0:49:41.600
<v Speaker 10>big theme. If we want to get into it, we

0:49:41.640 --> 0:49:47.920
<v Speaker 10>can get into it. We amg AMG sixty three se Performance.

0:49:47.960 --> 0:49:50.040
<v Speaker 8>Awkward name, but it's a great car.

0:49:50.160 --> 0:49:54.680
<v Speaker 10>It's a hybrid, all wheel drive V eight over eight

0:49:54.800 --> 0:49:55.880
<v Speaker 10>hundred horse power.

0:49:56.080 --> 0:49:57.080
<v Speaker 8>I really loved it.

0:49:57.160 --> 0:49:59.040
<v Speaker 10>But it also touches on the theme of the year,

0:49:59.080 --> 0:50:01.080
<v Speaker 10>which is hybrids are doing really well.

0:50:01.320 --> 0:50:02.120
<v Speaker 8>Surprisingly.

0:50:02.200 --> 0:50:03.839
<v Speaker 1>I got to ask you, though, did you have range

0:50:03.880 --> 0:50:04.719
<v Speaker 1>anxiety at all?

0:50:05.480 --> 0:50:08.000
<v Speaker 8>No, not at all. That's one of the best things

0:50:08.040 --> 0:50:08.840
<v Speaker 8>about the hybrid.

0:50:08.960 --> 0:50:12.400
<v Speaker 10>You know, evs have, as everybody knows, you know, have

0:50:12.480 --> 0:50:15.640
<v Speaker 10>slowed a little bit. We've lost incentive, et cetera, et cetera,

0:50:16.160 --> 0:50:20.120
<v Speaker 10>and hybrids in particular have really filled that space and

0:50:20.160 --> 0:50:23.400
<v Speaker 10>that's just the thing. You don't have range anxiety. You

0:50:23.480 --> 0:50:26.520
<v Speaker 10>get all of the performance, you get better fuel efficiency,

0:50:26.560 --> 0:50:28.839
<v Speaker 10>but you still get to use the car like you

0:50:28.880 --> 0:50:31.440
<v Speaker 10>do quote unquote a normal car. And I think that

0:50:31.920 --> 0:50:34.480
<v Speaker 10>still does matter for a lot of consumers.

0:50:34.640 --> 0:50:37.760
<v Speaker 3>Not all hybrids are created equal. What's the experience driving

0:50:37.800 --> 0:50:40.080
<v Speaker 3>this hybrid? I think people have the idea of a hybrid.

0:50:40.239 --> 0:50:42.000
<v Speaker 3>You know, it's like at low speeds it uses the

0:50:42.040 --> 0:50:44.239
<v Speaker 3>electric motor, or maybe it turns off when you get

0:50:44.280 --> 0:50:46.680
<v Speaker 3>to a stoplight, that sort of thing. What's the experience

0:50:46.760 --> 0:50:47.960
<v Speaker 3>driving this this hybrid?

0:50:48.400 --> 0:50:53.640
<v Speaker 8>It is phenomenal. It's so it's such a fast car.

0:50:53.800 --> 0:50:55.720
<v Speaker 8>It's such a powerful car.

0:50:56.200 --> 0:50:59.319
<v Speaker 10>This car is faster than the Ferrari Amalfi that I

0:50:59.400 --> 0:51:02.240
<v Speaker 10>drove earlier in the year. And it's this isn't anything

0:51:02.280 --> 0:51:04.600
<v Speaker 10>to say against the Ferrari at all that the Ferrari

0:51:04.680 --> 0:51:08.799
<v Speaker 10>is a great car too, But this Mercedes is less expensive,

0:51:09.200 --> 0:51:13.719
<v Speaker 10>more powerful, faster, and it's a hybrid with better gas mileage.

0:51:14.280 --> 0:51:15.799
<v Speaker 8>It's a two hundred thousand dollars car.

0:51:15.960 --> 0:51:18.880
<v Speaker 10>That's a lot of money, but when you're talking about

0:51:18.920 --> 0:51:22.799
<v Speaker 10>this level of performance, it's a good value. You get

0:51:22.840 --> 0:51:25.400
<v Speaker 10>a lot of bank for your Buck And to answer

0:51:25.440 --> 0:51:30.720
<v Speaker 10>your question, Tim, it drives incredibly, It's so fun.

0:51:31.239 --> 0:51:33.839
<v Speaker 3>How does the hybrid work though? Does it? Does it

0:51:33.920 --> 0:51:36.920
<v Speaker 3>work as a supplement to does the gas engine supplement?

0:51:36.920 --> 0:51:37.000
<v Speaker 10>Like?

0:51:37.000 --> 0:51:38.320
<v Speaker 3>How does it work exactly?

0:51:38.520 --> 0:51:40.960
<v Speaker 8>Its switch it You can switch off between them. You

0:51:41.040 --> 0:51:43.680
<v Speaker 8>can choose which mode you want to drive in.

0:51:43.719 --> 0:51:46.000
<v Speaker 10>If you want to drive in electric only mode, you

0:51:46.040 --> 0:51:49.920
<v Speaker 10>can do that. You can share electric and gas, or

0:51:49.960 --> 0:51:52.000
<v Speaker 10>you can go just for gas too. If you're if

0:51:52.040 --> 0:51:54.759
<v Speaker 10>the battery is done for that drive and you don't

0:51:54.760 --> 0:51:56.960
<v Speaker 10>want to do it anymore, you can pick which is

0:51:57.080 --> 0:52:00.279
<v Speaker 10>also great. There are lots of options. You can save

0:52:00.280 --> 0:52:02.319
<v Speaker 10>the hybrid if you want and use it. You know,

0:52:02.680 --> 0:52:04.360
<v Speaker 10>if you want to, like when you're leaving early in

0:52:04.360 --> 0:52:06.040
<v Speaker 10>the morning and you don't want to wake your neighbors,

0:52:06.200 --> 0:52:08.800
<v Speaker 10>you can stealthily leave your driveway.

0:52:08.400 --> 0:52:10.320
<v Speaker 3>Quietly sneaking around.

0:52:11.560 --> 0:52:13.160
<v Speaker 8>Yeah, I mean, yeah, we're not.

0:52:13.120 --> 0:52:16.319
<v Speaker 10>Gonna say that, but sure it gives you options. And

0:52:16.360 --> 0:52:18.359
<v Speaker 10>that's what I really love about this car.

0:52:18.520 --> 0:52:19.880
<v Speaker 1>You know, you said it was a great year for

0:52:19.920 --> 0:52:22.440
<v Speaker 1>the luxury market, and I always do wonder, Hannah, you know,

0:52:22.800 --> 0:52:26.719
<v Speaker 1>do high end luxury car buyers do they want to

0:52:26.760 --> 0:52:31.000
<v Speaker 1>have in their collection? If you will an EV or

0:52:31.040 --> 0:52:34.920
<v Speaker 1>a hybrid that is, you know, that kind of matches

0:52:35.000 --> 0:52:37.439
<v Speaker 1>our meets with the rest of their collection, if you will.

0:52:37.719 --> 0:52:40.239
<v Speaker 10>That's a great question, and I think the jury is

0:52:40.280 --> 0:52:43.359
<v Speaker 10>still out on that. We are seeing that for high

0:52:43.480 --> 0:52:48.040
<v Speaker 10>end dvs, the really expensive ones, people are not buying them,

0:52:48.320 --> 0:52:51.480
<v Speaker 10>and I think that's because of a combination of factors.

0:52:52.040 --> 0:52:58.160
<v Speaker 10>But what we're really seeing is the hybrids are attainable, accessible,

0:52:58.200 --> 0:53:02.720
<v Speaker 10>they're desirable. The high end EV's people aren't wanting as much.

0:53:02.920 --> 0:53:05.719
<v Speaker 10>I just think they don't have to buy People don't

0:53:05.760 --> 0:53:07.560
<v Speaker 10>have to buy them, so we're not you know, that's

0:53:07.680 --> 0:53:09.560
<v Speaker 10>kind of where what it comes down to. There's so

0:53:09.719 --> 0:53:13.440
<v Speaker 10>many options, and it's nice to feel a little bit

0:53:13.520 --> 0:53:16.560
<v Speaker 10>virtuous about driving an electric vehicle, but let's not forget

0:53:17.080 --> 0:53:21.080
<v Speaker 10>they're a little bit politically polarizing now there are lots

0:53:21.080 --> 0:53:25.359
<v Speaker 10>of other factors involved, So the jury is still out,

0:53:25.360 --> 0:53:29.520
<v Speaker 10>and it'll be very interested interesting to see what happens

0:53:29.520 --> 0:53:33.000
<v Speaker 10>in twenty twenty six, because there's a lot of change

0:53:33.040 --> 0:53:35.600
<v Speaker 10>happening and eve's at the end of the day haven't

0:53:35.640 --> 0:53:37.719
<v Speaker 10>taken off as quickly as we thought they might.

0:53:37.920 --> 0:53:40.080
<v Speaker 1>Yeah, interesting to see. Even in my own family, it's

0:53:40.080 --> 0:53:42.200
<v Speaker 1>not an ev but it was a hybrid that somebody bought,

0:53:42.239 --> 0:53:44.680
<v Speaker 1>you know, my sister and her husband. Hey, I want

0:53:44.680 --> 0:53:46.399
<v Speaker 1>to ask you about kind of the ones to watch

0:53:46.400 --> 0:53:48.279
<v Speaker 1>in twenty twenty six. You have another great story on

0:53:48.280 --> 0:53:50.920
<v Speaker 1>the Bloomberg Hanna. You talk about some of the brands

0:53:50.920 --> 0:53:54.320
<v Speaker 1>such as Tesla, Lucid and Porsche struggling in twenty twenty

0:53:54.360 --> 0:53:57.919
<v Speaker 1>five for some different reasons. We talked about Tesla big

0:53:57.920 --> 0:54:01.600
<v Speaker 1>time with Ross Gerber earlier. Take us through what you're

0:54:01.640 --> 0:54:03.360
<v Speaker 1>kind of watching for twenty twenty six.

0:54:04.080 --> 0:54:07.720
<v Speaker 10>Okay, I'm watching two brands that I'm actually very excited about,

0:54:07.760 --> 0:54:11.440
<v Speaker 10>Audi and Cadillac, and I admit a big reason is

0:54:11.480 --> 0:54:16.200
<v Speaker 10>because both of them are joining Formula one, which means

0:54:16.239 --> 0:54:18.520
<v Speaker 10>that they are there's going to be so much hype

0:54:18.800 --> 0:54:24.000
<v Speaker 10>and excitement and just thrill behind both Audi and Cadillac.

0:54:24.280 --> 0:54:26.600
<v Speaker 10>It also means they're they are going to be pushing

0:54:26.680 --> 0:54:32.640
<v Speaker 10>so hard to be sexy, glamorous, relevant. They've both got

0:54:32.880 --> 0:54:36.040
<v Speaker 10>new product coming out that will sort of coincide with

0:54:36.120 --> 0:54:39.120
<v Speaker 10>this big push into motorsport for each of them.

0:54:39.320 --> 0:54:41.040
<v Speaker 8>Each of them have motorsport.

0:54:40.640 --> 0:54:43.400
<v Speaker 10>Backgrounds, but F one is a completely different level of course,

0:54:44.080 --> 0:54:46.560
<v Speaker 10>so I'm really looking forward to it, and Audi in

0:54:46.600 --> 0:54:50.600
<v Speaker 10>particular has said, and this touches on another theme for

0:54:50.640 --> 0:54:52.880
<v Speaker 10>the year, that they're going to go back to some

0:54:53.280 --> 0:54:56.680
<v Speaker 10>simplicity inside their cars, and that might also mean some

0:54:56.760 --> 0:54:57.800
<v Speaker 10>analog touches.

0:54:58.160 --> 0:55:00.400
<v Speaker 8>It's not just about having a bunch of sk in

0:55:00.440 --> 0:55:00.840
<v Speaker 8>the car.

0:55:01.160 --> 0:55:01.759
<v Speaker 4>Thank god.

0:55:02.680 --> 0:55:05.080
<v Speaker 10>Yeah, that's gonna be We're going to see more of that.

0:55:05.160 --> 0:55:07.640
<v Speaker 10>Mercedes has done that as well, and so has Ferrari.

0:55:07.760 --> 0:55:11.000
<v Speaker 10>The automakers are listening to consumers who are saying, we

0:55:11.080 --> 0:55:14.160
<v Speaker 10>don't want tech just for tech's sake, We would like

0:55:14.520 --> 0:55:18.560
<v Speaker 10>some analog touches that make the car still feel engaging

0:55:18.600 --> 0:55:22.319
<v Speaker 10>for a human. Audi is taking that to heart. They've

0:55:22.360 --> 0:55:23.840
<v Speaker 10>said they're going to be doing that with some of

0:55:23.880 --> 0:55:26.960
<v Speaker 10>their new product. So I'm watching Audi and of course

0:55:27.000 --> 0:55:29.720
<v Speaker 10>Cadillact just because we've got an American F one racing

0:55:29.760 --> 0:55:33.000
<v Speaker 10>team now, so not that Hawes doesn't count, but we've

0:55:33.000 --> 0:55:36.000
<v Speaker 10>got another one. So those are the two that I'm

0:55:36.040 --> 0:55:37.080
<v Speaker 10>really excited about.

0:55:37.239 --> 0:55:42.600
<v Speaker 3>Does it matter still for selling cars that these are

0:55:42.760 --> 0:55:43.480
<v Speaker 3>F one teams?

0:55:44.800 --> 0:55:45.720
<v Speaker 8>I say yes.

0:55:45.840 --> 0:55:52.080
<v Speaker 10>Why there are some people who because all news and

0:55:52.239 --> 0:55:58.760
<v Speaker 10>marketing and a glamour can only reflect well on the brand,

0:55:59.120 --> 0:56:02.680
<v Speaker 10>and I think a rising tide lifts all ships. If

0:56:02.719 --> 0:56:05.200
<v Speaker 10>your brand is doing well on the track and is

0:56:05.400 --> 0:56:09.319
<v Speaker 10>involved with all of these celebrities and really cool people

0:56:09.360 --> 0:56:12.040
<v Speaker 10>who are at F one races. We've got three F

0:56:12.080 --> 0:56:15.040
<v Speaker 10>one races in the US now. That can't help but

0:56:15.239 --> 0:56:19.200
<v Speaker 10>elevate the brand just in general across pop culture. When

0:56:19.239 --> 0:56:22.040
<v Speaker 10>you've got jay Z and Beyonce at the Las Vegas

0:56:22.040 --> 0:56:26.200
<v Speaker 10>Grand Prix, like F one is transcending pop culture and

0:56:26.280 --> 0:56:29.640
<v Speaker 10>just culture in general, and it can't do anything but

0:56:29.800 --> 0:56:33.160
<v Speaker 10>help boost brand awareness, which I think does in turn

0:56:33.640 --> 0:56:37.960
<v Speaker 10>lead at least to people coming in to the dealer

0:56:38.040 --> 0:56:41.279
<v Speaker 10>and looking at cars, and that's ultimately what you want.

0:56:41.640 --> 0:56:44.000
<v Speaker 3>That's Hanna Elliott, Bloomberg News auto columnist.

0:56:44.200 --> 0:56:46.360
<v Speaker 1>All right, so it makes us wonder for how many years,

0:56:46.480 --> 0:56:48.600
<v Speaker 1>right over the last few years we've been talking about

0:56:48.600 --> 0:56:50.000
<v Speaker 1>everybody all in on EV and.

0:56:49.960 --> 0:56:51.759
<v Speaker 3>We know, well, it's change a little bit.

0:56:51.680 --> 0:56:55.400
<v Speaker 1>Right, It's changed a lot. Having said that, BMW is

0:56:55.400 --> 0:56:58.759
<v Speaker 1>going to unveil three new electric vehicles in India as

0:56:58.760 --> 0:57:02.000
<v Speaker 1>the German carmaker looks to grow it's already dominant share

0:57:02.040 --> 0:57:04.680
<v Speaker 1>of the luxury segment in the world's third largest auto market.

0:57:04.960 --> 0:57:06.760
<v Speaker 1>So you know, when we think about the car market.

0:57:06.840 --> 0:57:09.200
<v Speaker 1>It's global. We think about what's going on in the US,

0:57:09.280 --> 0:57:11.279
<v Speaker 1>but as you and I know, when we've had conversations

0:57:11.280 --> 0:57:13.759
<v Speaker 1>with global leaders, what's going on in Europe and in

0:57:13.760 --> 0:57:16.440
<v Speaker 1>the emerging world, especially when it comes to EV, it's

0:57:16.520 --> 0:57:17.480
<v Speaker 1>kind of a different story.

0:57:17.680 --> 0:57:19.520
<v Speaker 3>Yeah, it is. This is all part of a push

0:57:19.560 --> 0:57:23.160
<v Speaker 3>to have EV's account for a quarter of BMW sales

0:57:23.240 --> 0:57:26.320
<v Speaker 3>in the South Asian nation. That's this year, up from

0:57:26.360 --> 0:57:30.240
<v Speaker 3>twenty one percent last year. This according to Hardeep Singh Brar,

0:57:30.400 --> 0:57:34.720
<v Speaker 3>President and CEO of BMW's India business, BMW sold about

0:57:34.720 --> 0:57:37.480
<v Speaker 3>eighteen thousand units in twenty twenty five. It's already close

0:57:37.520 --> 0:57:40.800
<v Speaker 3>to that goal. EV's made up about twenty three percent

0:57:40.840 --> 0:57:42.640
<v Speaker 3>of the sales for the three months that ended December

0:57:42.720 --> 0:57:43.160
<v Speaker 3>thirty first.

0:57:43.240 --> 0:57:46.240
<v Speaker 1>And I think what's interesting is BMW has really withstood

0:57:46.240 --> 0:57:49.000
<v Speaker 1>the high profile entry of Tesla into the Indian market

0:57:49.000 --> 0:57:51.840
<v Speaker 1>a few months back. You know, they've talked about the

0:57:51.840 --> 0:57:54.960
<v Speaker 1>company that is BMW, about their rising EV volumes and

0:57:55.040 --> 0:57:58.320
<v Speaker 1>faster overall growth in the December quarter. So the EV

0:57:58.440 --> 0:58:01.440
<v Speaker 1>market in India some perspectives, all but growing rapidly and

0:58:01.480 --> 0:58:04.080
<v Speaker 1>it is bringing in and attracting big time those global

0:58:04.080 --> 0:58:07.320
<v Speaker 1>players such as Tesla, Wid and VinFast, who are seeing

0:58:07.400 --> 0:58:11.240
<v Speaker 1>sluggish demand elsewhere. So it kind of goes against growth

0:58:11.240 --> 0:58:13.600
<v Speaker 1>in global EV sales, which is expected to slow this

0:58:13.680 --> 0:58:17.440
<v Speaker 1>year as China winds down some subsidies, Europe waivers on

0:58:17.480 --> 0:58:20.320
<v Speaker 1>its phase out of combustion engines, and US producers and

0:58:20.360 --> 0:58:23.200
<v Speaker 1>policymakers make a U turn from the EV segment.

0:58:23.760 --> 0:58:28.280
<v Speaker 3>But these are expensive cars, especially in a country like India,

0:58:28.880 --> 0:58:34.440
<v Speaker 3>which has an emerging middle class, but certainly not on

0:58:34.520 --> 0:58:37.880
<v Speaker 3>par with what you see in other nations. Listen to this.

0:58:37.920 --> 0:58:41.880
<v Speaker 3>For example, Yeah, the average selling price of BMW's evs

0:58:41.920 --> 0:58:44.720
<v Speaker 3>in India is close to six million rupees, so that's

0:58:44.720 --> 0:58:48.200
<v Speaker 3>about sixty six six hundred dollars, Oh my god, similar

0:58:48.240 --> 0:58:51.280
<v Speaker 3>to the starting price for Tesla's model why standard range.

0:58:51.440 --> 0:58:54.080
<v Speaker 3>Both companies face the hefty one hundred percent tariff on

0:58:54.160 --> 0:58:56.600
<v Speaker 3>vehicles they import to the country. This is for a

0:58:56.720 --> 0:59:00.000
<v Speaker 3>small number of very wealthy people in the country.

0:59:00.320 --> 0:59:03.600
<v Speaker 1>Listen, that's a high price in the US market, So

0:59:03.720 --> 0:59:06.040
<v Speaker 1>you think about that. Yeah, this is what's going to

0:59:06.280 --> 0:59:08.640
<v Speaker 1>you know, everybody keeps talking about a cheaper EV model.

0:59:08.680 --> 0:59:11.040
<v Speaker 1>It sounds like China's doing it, So it does sound

0:59:11.120 --> 0:59:13.240
<v Speaker 1>like global automakers in general need to get a little

0:59:13.240 --> 0:59:15.240
<v Speaker 1>bit more aggressive when it comes to that. You can

0:59:15.280 --> 0:59:17.560
<v Speaker 1>read more just check out all of these stories top

0:59:17.640 --> 0:59:21.240
<v Speaker 1>Auto on the Bloomberg Still to come on Bloomberg business Week.

0:59:21.600 --> 0:59:22.720
<v Speaker 1>Gold cheaper than.

0:59:22.680 --> 0:59:25.960
<v Speaker 3>Platinum, the rare pricing value that has watch collectors and

0:59:26.080 --> 0:59:28.560
<v Speaker 3>investors talking. This is Bloomberg.

0:59:35.040 --> 0:59:38.840
<v Speaker 2>This is the Bloomberg Business Week Daily Podcast. Listen live

0:59:39.000 --> 0:59:41.880
<v Speaker 2>each weekday starting at two pm Eastern on Apple car

0:59:42.000 --> 0:59:44.800
<v Speaker 2>Play and the Android Auto with the Bloomberg Business App.

0:59:44.880 --> 0:59:47.640
<v Speaker 2>You can also listen live on Amazon Alexa from our

0:59:47.680 --> 0:59:50.480
<v Speaker 2>flagship New York station, just Say Alexa Play.

0:59:50.520 --> 0:59:54.360
<v Speaker 1>Bloomberg eleven thirty twenty twenty five was an excellent year

0:59:54.360 --> 0:59:57.439
<v Speaker 1>for watches, with major debuts and innovations. Keep in mind

0:59:57.440 --> 0:59:59.360
<v Speaker 1>a story out on the Bloomberg Too that prices in

0:59:59.400 --> 1:00:01.880
<v Speaker 1>the secondary market for luxury time pieces rose to the

1:00:01.960 --> 1:00:04.920
<v Speaker 1>highest in more than two years, boosted primarily by demand

1:00:04.960 --> 1:00:08.200
<v Speaker 1>for dress watches favored by celebrities like Taylor Swift.

1:00:08.480 --> 1:00:11.480
<v Speaker 3>Brands at every price point began to embrace bold color

1:00:11.520 --> 1:00:14.680
<v Speaker 3>and shapes, a trend of stone dials and design forward

1:00:14.840 --> 1:00:18.640
<v Speaker 3>watches inspired by the nineteen sixties, seventies, and eighties, so

1:00:18.760 --> 1:00:23.880
<v Speaker 3>writes Bloomberg Pursuits Editor at Large Chris Rousing, watchlover, time piece, lover, time, peace, lover.

1:00:24.000 --> 1:00:24.400
<v Speaker 5>Sorry.

1:00:24.840 --> 1:00:26.560
<v Speaker 3>Chris joins us here to talk about the best watches

1:00:26.600 --> 1:00:29.600
<v Speaker 3>of twenty twenty five, along with Felix Salmon, who's Bloomberg

1:00:29.640 --> 1:00:32.200
<v Speaker 3>News senior writer for Ideas and Culture. Welcome.

1:00:32.880 --> 1:00:34.320
<v Speaker 11>I have a watch.

1:00:34.360 --> 1:00:37.200
<v Speaker 12>Okay, Felix should tell you briefly about the name of

1:00:37.240 --> 1:00:37.720
<v Speaker 12>his watch.

1:00:37.920 --> 1:00:41.840
<v Speaker 11>Oh yeah, my watch. My watch has called the Felix Salmon.

1:00:42.360 --> 1:00:44.480
<v Speaker 11>How did that happen, Chris? How did that happen?

1:00:45.520 --> 1:00:47.520
<v Speaker 12>Well, it's a salmon colored dial.

1:00:48.840 --> 1:00:50.640
<v Speaker 3>And it's so literally shopping right into it.

1:00:50.760 --> 1:00:52.040
<v Speaker 12>Watch is the Felix.

1:00:52.360 --> 1:00:53.440
<v Speaker 4>Yeah, it's this.

1:00:55.040 --> 1:00:59.440
<v Speaker 11>Micro brand in Austria called Hubbring Squared and they that

1:00:59.600 --> 1:01:01.920
<v Speaker 11>entry level watch is called the Felix and it comes

1:01:01.920 --> 1:01:04.040
<v Speaker 11>in black, white and salmon. So this is the Felix Salmon.

1:01:04.080 --> 1:01:06.400
<v Speaker 3>Would you have bought it if it weren't the Felix Salmon? No?

1:01:06.600 --> 1:01:07.480
<v Speaker 6>Did you buy Salmon?

1:01:07.480 --> 1:01:12.240
<v Speaker 11>Because but I do like the watch.

1:01:12.000 --> 1:01:14.240
<v Speaker 12>And it has a colored, colorful dial, which is one

1:01:14.280 --> 1:01:17.120
<v Speaker 12>of the biggest trends from this past year, which was

1:01:17.240 --> 1:01:18.960
<v Speaker 12>very fun for me because you know, we talk a

1:01:19.000 --> 1:01:21.960
<v Speaker 12>lot about watches that are very complicated and you look

1:01:22.000 --> 1:01:24.960
<v Speaker 12>at it and it doesn't look so exciting, but they're like, no,

1:01:25.040 --> 1:01:27.680
<v Speaker 12>inside it's doing all of these things, and I like that.

1:01:28.080 --> 1:01:30.120
<v Speaker 12>But it's sometimes it's just great to wear a watch

1:01:30.160 --> 1:01:32.120
<v Speaker 12>where you walk by in someone who doesn't know anything

1:01:32.160 --> 1:01:33.840
<v Speaker 12>about watches, just like, WHOA, that's cool.

1:01:33.880 --> 1:01:34.320
<v Speaker 3>What is that?

1:01:34.480 --> 1:01:35.600
<v Speaker 1>Hence the Avocado watch.

1:01:35.680 --> 1:01:38.840
<v Speaker 12>Hens the Avocado watch, which I'm not wearing because I

1:01:38.880 --> 1:01:40.000
<v Speaker 12>broke it yesterday.

1:01:40.440 --> 1:01:42.760
<v Speaker 3>Is there any sort of warranty?

1:01:43.160 --> 1:01:45.520
<v Speaker 12>There is a warranty, which is so it's fine. I

1:01:45.560 --> 1:01:47.960
<v Speaker 12>was not upset, but I did it bounced off my hand.

1:01:48.280 --> 1:01:49.600
<v Speaker 12>Was I was trying to put on the strap and

1:01:50.160 --> 1:01:52.520
<v Speaker 12>a crystal breck, so I couldn't wear it unfortunately, but

1:01:52.560 --> 1:01:54.400
<v Speaker 12>I will wear it for you guys. I was hoping

1:01:54.520 --> 1:01:57.800
<v Speaker 12>the studio Underdog. Avocado is one of this really cool

1:01:57.840 --> 1:02:02.640
<v Speaker 12>British brand's fruit watches. So they have pineapple and they

1:02:02.680 --> 1:02:06.040
<v Speaker 12>have watermelon, and when they can't they do these drops

1:02:06.040 --> 1:02:08.480
<v Speaker 12>and you have to wait and like pounce just to

1:02:08.480 --> 1:02:11.120
<v Speaker 12>buy it. Because they only make like a couple hundred

1:02:11.160 --> 1:02:11.400
<v Speaker 12>of them.

1:02:11.600 --> 1:02:13.880
<v Speaker 11>The supreme of watches, it's.

1:02:13.680 --> 1:02:15.560
<v Speaker 12>Not they don't do a ton of partnerships. This is

1:02:15.560 --> 1:02:17.880
<v Speaker 12>what I think of like supreme as being what people

1:02:17.920 --> 1:02:18.320
<v Speaker 12>really want.

1:02:18.320 --> 1:02:19.040
<v Speaker 2>But yeah, they are.

1:02:19.200 --> 1:02:21.360
<v Speaker 12>There's like a lot of brand if some brands, indie

1:02:21.360 --> 1:02:25.680
<v Speaker 12>brands do these big drops, And Studio Underdog did one

1:02:25.760 --> 1:02:28.000
<v Speaker 12>at this watch fair in New York and when I went,

1:02:28.160 --> 1:02:30.880
<v Speaker 12>there were like lines around. They had these red carpet

1:02:30.880 --> 1:02:32.760
<v Speaker 12>lines around the fair and you got a ticket and

1:02:32.760 --> 1:02:35.680
<v Speaker 12>people who didn't get the tickets were so mad. Anyways,

1:02:35.680 --> 1:02:37.120
<v Speaker 12>Studio Underdog very cool.

1:02:37.200 --> 1:02:39.400
<v Speaker 3>So can I actually get something like this or one

1:02:39.440 --> 1:02:42.600
<v Speaker 3>of these or a variation of this. Yeah, they're actually

1:02:42.640 --> 1:02:44.200
<v Speaker 3>going and waiting in Lino's store.

1:02:44.320 --> 1:02:46.840
<v Speaker 12>They do drops every like six months or so, and

1:02:47.040 --> 1:02:49.920
<v Speaker 12>they have a permanent collection of cool, colorful watches and

1:02:49.960 --> 1:02:52.080
<v Speaker 12>it's not impossible to get them when they do the drop.

1:02:52.120 --> 1:02:54.240
<v Speaker 3>The reason I'm asking specifically about this one is because

1:02:54.480 --> 1:02:56.480
<v Speaker 3>I would venture to say, this is probably the one

1:02:56.480 --> 1:02:59.080
<v Speaker 3>that's most within my price range. Yeah, they're usually like

1:02:59.120 --> 1:03:01.160
<v Speaker 3>sub seven hundred dog. Yeah, I love these.

1:03:01.240 --> 1:03:02.240
<v Speaker 6>Okay, where else do we go?

1:03:02.480 --> 1:03:02.720
<v Speaker 3>Well?

1:03:02.760 --> 1:03:04.880
<v Speaker 12>So, a huge trend from last year and a bit

1:03:04.920 --> 1:03:06.920
<v Speaker 12>the year before and going into this coming year are

1:03:07.480 --> 1:03:10.880
<v Speaker 12>precious stones or semi precious stone dials, which means styles

1:03:10.880 --> 1:03:14.560
<v Speaker 12>that are turquoise or malachite or Tiger's eye or something

1:03:14.600 --> 1:03:17.240
<v Speaker 12>even more strange or random that you've never heard of.

1:03:17.640 --> 1:03:20.160
<v Speaker 12>And sometimes those can be very very expensive because the

1:03:20.160 --> 1:03:22.760
<v Speaker 12>big brands do them, but there's also cheap versions. So

1:03:22.840 --> 1:03:25.840
<v Speaker 12>I picked out this Baltic pink prismic watch, which is

1:03:25.960 --> 1:03:29.800
<v Speaker 12>very cool. It's pink albite, but pink dial watches are

1:03:29.840 --> 1:03:32.440
<v Speaker 12>very cool. Right now, Rolex makes one that everybody wants,

1:03:32.800 --> 1:03:35.160
<v Speaker 12>but you can get this one for about sixteen hundred dollars,

1:03:35.160 --> 1:03:37.240
<v Speaker 12>which is way less expensive than the Rolex.

1:03:37.320 --> 1:03:38.720
<v Speaker 3>If I could get any watch on this list, it

1:03:38.760 --> 1:03:41.360
<v Speaker 3>would probably be the Warhol ask watch that's on there.

1:03:41.400 --> 1:03:44.360
<v Speaker 3>That's pretty cool, that is very cool, very interesting about you.

1:03:44.680 --> 1:03:47.880
<v Speaker 12>So Andy Warhol was a watch person and he had

1:03:47.920 --> 1:03:51.080
<v Speaker 12>about seven pha watches and he liked this style, which

1:03:51.120 --> 1:03:54.440
<v Speaker 12>is like this big, chunky, semi ovoid style. It used

1:03:54.440 --> 1:03:56.600
<v Speaker 12>to be called the black Tie. Now it's called the

1:03:56.640 --> 1:03:59.360
<v Speaker 12>Andy Warhol And they and PJA, the brand, has a

1:03:59.400 --> 1:04:02.480
<v Speaker 12>partnership with andwarf Hall Foundation, and so they make the

1:04:02.520 --> 1:04:05.640
<v Speaker 12>watches together. And these are more expensive. They're like seventy

1:04:05.680 --> 1:04:08.680
<v Speaker 12>eight grand and they're limited, but they're very cool.

1:04:08.800 --> 1:04:09.520
<v Speaker 6>Interesting watch.

1:04:09.520 --> 1:04:11.320
<v Speaker 1>But I think my daughter did some more work like that.

1:04:12.360 --> 1:04:16.520
<v Speaker 11>Oh oh, I my child could do that. Yeah, you

1:04:17.000 --> 1:04:19.440
<v Speaker 11>know you're not really okay, Murphy brown.

1:04:20.080 --> 1:04:21.360
<v Speaker 4>Out out out.

1:04:21.880 --> 1:04:22.880
<v Speaker 1>Where shall we go next?

1:04:23.120 --> 1:04:24.400
<v Speaker 12>Well, you know, I have to say there was one

1:04:24.440 --> 1:04:26.760
<v Speaker 12>watch this year that we wrote about in BusinessWeek that

1:04:26.840 --> 1:04:29.200
<v Speaker 12>I really like, which is a new version of the

1:04:29.280 --> 1:04:32.560
<v Speaker 12>Chanel J twelve watch, which is an all ceramic watch.

1:04:32.640 --> 1:04:34.720
<v Speaker 12>Sanelle was really out in front on making these all

1:04:34.760 --> 1:04:39.160
<v Speaker 12>ceramic watches. People don't always regard Chanel as being like

1:04:39.200 --> 1:04:41.840
<v Speaker 12>a serious watchmaker because it's a fashion brand, but the

1:04:41.880 --> 1:04:45.360
<v Speaker 12>movements inside are Kanisi. It's solid watchmaking. And this year

1:04:45.360 --> 1:04:47.360
<v Speaker 12>they've only made the watch in black or white, like

1:04:47.400 --> 1:04:49.960
<v Speaker 12>all white including the bracelet, or all black, and this

1:04:50.080 --> 1:04:52.160
<v Speaker 12>year they made it in a beautiful dark blue, and

1:04:52.200 --> 1:04:54.520
<v Speaker 12>I got very excited about it, and Felix came over

1:04:54.520 --> 1:04:56.600
<v Speaker 12>to me at my desk and said, I'm sorry, I

1:04:56.680 --> 1:04:59.840
<v Speaker 12>just want to be clear on this. What's exciting about

1:04:59.880 --> 1:05:05.440
<v Speaker 12>the this watch is that it's blue. And I was like, yeah, God, Felix,

1:05:05.560 --> 1:05:07.000
<v Speaker 12>du don't you get it?

1:05:10.280 --> 1:05:10.480
<v Speaker 2>Yeah?

1:05:10.840 --> 1:05:12.480
<v Speaker 11>I remember when it came out in white, and then

1:05:12.480 --> 1:05:14.560
<v Speaker 11>everyone got very excited that it came out in black,

1:05:14.640 --> 1:05:16.400
<v Speaker 11>and now I guess we have to get excited to

1:05:16.400 --> 1:05:16.800
<v Speaker 11>get into this.

1:05:16.840 --> 1:05:18.920
<v Speaker 12>So many years later, it's like twenty years before they

1:05:19.040 --> 1:05:21.840
<v Speaker 12>had another color. It's just a beautiful color. It wears

1:05:21.880 --> 1:05:25.160
<v Speaker 12>really well. And now you know some of the watch

1:05:25.160 --> 1:05:27.160
<v Speaker 12>people who throw a poop poo to that model over

1:05:27.160 --> 1:05:29.000
<v Speaker 12>the years because it was a fashion watcher coming around

1:05:29.040 --> 1:05:33.080
<v Speaker 12>to respecting it because it's blue, because there's always been

1:05:33.120 --> 1:05:35.240
<v Speaker 12>a good watch, but it helps that it's blue.

1:05:35.880 --> 1:05:38.560
<v Speaker 3>Perhaps that's a perfect segue to talk about colors of

1:05:38.600 --> 1:05:43.760
<v Speaker 3>watches versus metals of watches, and about one of Felix's

1:05:43.800 --> 1:05:48.160
<v Speaker 3>recent stories that I would argue is finally we're valuing

1:05:48.240 --> 1:05:53.280
<v Speaker 3>watches the correct way. Just the metal that's on your wrist,

1:05:53.440 --> 1:05:53.960
<v Speaker 3>nothing else.

1:05:54.040 --> 1:05:57.480
<v Speaker 11>Wait, it's super interesting that there's a huge number of

1:05:57.520 --> 1:06:00.760
<v Speaker 11>gold watches out there from like the tier of grands,

1:06:00.800 --> 1:06:02.960
<v Speaker 11>of brands that don't have a lot of resaler value,

1:06:03.120 --> 1:06:08.040
<v Speaker 11>which are genuinely trading for their meltdown fit value because

1:06:08.040 --> 1:06:11.120
<v Speaker 11>gold has become so expensive. It's well over four thousand

1:06:11.120 --> 1:06:13.920
<v Speaker 11>dollars announce. Now, if you have a watch with a

1:06:13.920 --> 1:06:17.200
<v Speaker 11>gold bracelet that is likely to have five, six seven

1:06:17.240 --> 1:06:19.200
<v Speaker 11>ounces of gold in it, you do the math. It's

1:06:19.320 --> 1:06:21.480
<v Speaker 11>you know, that's way more than the watch would be

1:06:21.480 --> 1:06:24.240
<v Speaker 11>worth just as a watch, And so yeah, I think

1:06:24.280 --> 1:06:26.560
<v Speaker 11>a lot of these watches are actually being melted down

1:06:26.560 --> 1:06:27.600
<v Speaker 11>and turned into gold.

1:06:27.760 --> 1:06:29.320
<v Speaker 1>I love that you kind of went through though, because

1:06:29.320 --> 1:06:31.480
<v Speaker 1>I think as a world we think about platinum and

1:06:31.520 --> 1:06:34.440
<v Speaker 1>being that as the top, and yet you kind.

1:06:34.240 --> 1:06:36.720
<v Speaker 3>Of because it was. It was for a good part,

1:06:36.800 --> 1:06:37.920
<v Speaker 3>it was for a good right.

1:06:38.240 --> 1:06:41.600
<v Speaker 11>But now as gold on a per around basis is

1:06:41.640 --> 1:06:44.640
<v Speaker 11>worth like roughly twice as much as platinum, and gold

1:06:44.640 --> 1:06:47.920
<v Speaker 11>has been worth more than platinum for well over a decade.

1:06:48.320 --> 1:06:51.760
<v Speaker 11>So the idea that you get like a gold card

1:06:51.760 --> 1:06:53.960
<v Speaker 11>and then you want an upgrade, you get a platinum card.

1:06:54.200 --> 1:06:58.200
<v Speaker 11>That still works in your mind that platinum is like

1:06:58.280 --> 1:07:00.400
<v Speaker 11>a higher level, but in terms of actual value, it

1:07:00.400 --> 1:07:01.760
<v Speaker 11>hasn't been true for a long time.

1:07:01.840 --> 1:07:02.640
<v Speaker 3>And so go ahead.

1:07:02.680 --> 1:07:04.720
<v Speaker 12>Chris so Felix points out that there's this like sort

1:07:04.760 --> 1:07:08.080
<v Speaker 12>of ephemeral ideas like yes, like the goal now I'm

1:07:08.120 --> 1:07:10.640
<v Speaker 12>platinum on delta. But also a platinum is heavier, so

1:07:10.680 --> 1:07:13.320
<v Speaker 12>it feels it has a sense of feeling more weighty,

1:07:13.520 --> 1:07:15.320
<v Speaker 12>it's harder to work with and that's a lot of

1:07:15.360 --> 1:07:17.280
<v Speaker 12>you know, a lot of watch people talk about like, oh, it's.

1:07:17.160 --> 1:07:19.600
<v Speaker 3>So hard to work with, but I'm.

1:07:19.440 --> 1:07:21.880
<v Speaker 11>Just gonna come out and say that platinum like, no

1:07:22.120 --> 1:07:24.720
<v Speaker 11>human being can tell the difference between the weight of

1:07:24.760 --> 1:07:26.640
<v Speaker 11>gold and weight of platinum. They're right next to each

1:07:26.640 --> 1:07:29.600
<v Speaker 11>other on a periodic table. Platinum is a lot heavier

1:07:29.640 --> 1:07:32.280
<v Speaker 11>than white gold because white gold has a bunch of

1:07:32.400 --> 1:07:35.360
<v Speaker 11>extra I believe the technical term is umskia in it

1:07:35.400 --> 1:07:38.640
<v Speaker 11>that isn't gold. But yeah, the piece that I wrote

1:07:38.760 --> 1:07:41.840
<v Speaker 11>was really about let's compare a white gold watch to

1:07:41.880 --> 1:07:45.960
<v Speaker 11>a platinum watch, mainly because they just look the same.

1:07:46.040 --> 1:07:48.240
<v Speaker 11>And I remember before I even wrote this piece, I

1:07:48.240 --> 1:07:50.240
<v Speaker 11>went up to Gus, I'm right about this, right, they

1:07:50.240 --> 1:07:52.520
<v Speaker 11>look the same, And yeah, they're exactly the same.

1:07:52.600 --> 1:07:54.400
<v Speaker 3>Yeah, I mean, you have a picture of the two

1:07:54.480 --> 1:07:57.600
<v Speaker 3>versions of Rolex's day date watch in this piece. To me,

1:07:58.200 --> 1:08:01.560
<v Speaker 3>they look completely indistinguishable. Talk about the difference in prices

1:08:01.560 --> 1:08:03.600
<v Speaker 3>at least on the primary market, and then we can

1:08:03.600 --> 1:08:04.640
<v Speaker 3>get into the secondary market.

1:08:04.760 --> 1:08:07.560
<v Speaker 11>Secondary market, weirdly is kind of also the same. They

1:08:07.560 --> 1:08:11.000
<v Speaker 11>don't really trade any different on the secondary market. Platinum

1:08:11.040 --> 1:08:13.720
<v Speaker 11>is sixty eight thousand, the gold is fifty one.

1:08:13.920 --> 1:08:17.840
<v Speaker 3>Yeah, exactly. Yeah, So okay, so in terms of the

1:08:18.000 --> 1:08:20.559
<v Speaker 3>value of the metals, though, what's the difference there.

1:08:20.680 --> 1:08:23.760
<v Speaker 11>Platinum has just increased quite a lot over the past

1:08:23.800 --> 1:08:26.840
<v Speaker 11>few weeks and so, but roughly speaking, there's twice as

1:08:26.960 --> 1:08:30.880
<v Speaker 11>much metal value in the gold watched and then in

1:08:30.920 --> 1:08:32.960
<v Speaker 11>the cheaper watch than there isn't the more expensive one.

1:08:33.080 --> 1:08:35.080
<v Speaker 3>Is it just sacrilegious to talk about watches this way?

1:08:35.160 --> 1:08:38.040
<v Speaker 12>Chris No, This is so interesting, And when Felix brought

1:08:38.040 --> 1:08:39.600
<v Speaker 12>this up to me, I was like, you know, I

1:08:39.680 --> 1:08:42.040
<v Speaker 12>have a lot of these like ingrained under like sort

1:08:42.040 --> 1:08:44.840
<v Speaker 12>of prejudices about why things are priced away their price,

1:08:44.880 --> 1:08:46.559
<v Speaker 12>and it was so interesting to go into it and

1:08:46.600 --> 1:08:49.719
<v Speaker 12>really look at it and in terms of like value

1:08:49.720 --> 1:08:51.800
<v Speaker 12>for what you're getting, and I think a lot of

1:08:51.800 --> 1:08:54.000
<v Speaker 12>people just don't think about it that way, and it's

1:08:54.400 --> 1:08:57.439
<v Speaker 12>I think it's actually valuable and instructive to think of

1:08:57.479 --> 1:08:59.720
<v Speaker 12>it that way. And honestly, there's a lot of things

1:08:59.760 --> 1:09:01.519
<v Speaker 12>in the world watch business that people just sort of

1:09:01.560 --> 1:09:04.839
<v Speaker 12>do and pricing because it's pricing is based on perception obviously,

1:09:05.240 --> 1:09:06.439
<v Speaker 12>and maybe it's time to look at that.

1:09:06.840 --> 1:09:10.520
<v Speaker 11>So the way I think about these watches in particular

1:09:10.920 --> 1:09:14.160
<v Speaker 11>is that you have the metal and then you have

1:09:14.240 --> 1:09:17.519
<v Speaker 11>something that I call rolexness. You know that you're buying

1:09:17.600 --> 1:09:20.680
<v Speaker 11>the brand, you're buying the day they you're buying the

1:09:20.840 --> 1:09:24.280
<v Speaker 11>history or whatever, the marketing. The value of the metal

1:09:24.360 --> 1:09:27.240
<v Speaker 11>plus the rolexness is the value of the watch. That

1:09:27.320 --> 1:09:30.280
<v Speaker 11>doesn't work because the amount you're paying for the rolexness

1:09:30.680 --> 1:09:32.880
<v Speaker 11>is twice as much in the platinum watched than it

1:09:32.920 --> 1:09:35.840
<v Speaker 11>is in the gold watch, and the rolexness, surely, Chris

1:09:35.960 --> 1:09:37.240
<v Speaker 11>is the same in both cases.

1:09:37.760 --> 1:09:40.479
<v Speaker 12>Yes, And the rolexness really is how it makes you

1:09:40.520 --> 1:09:44.240
<v Speaker 12>feel to wear it. This watch is unusual because it's

1:09:44.560 --> 1:09:48.160
<v Speaker 12>it's identical, but in other models of the brand there's

1:09:48.160 --> 1:09:50.800
<v Speaker 12>certain tells where you can tell it's platinum from looking

1:09:50.800 --> 1:09:52.920
<v Speaker 12>from afar. So they have like an ice blue dial

1:09:53.240 --> 1:09:55.880
<v Speaker 12>that only exists on platinum watches, which means if you

1:09:55.920 --> 1:09:57.960
<v Speaker 12>see that and you're a rolex person, you know, oh,

1:09:58.000 --> 1:10:00.800
<v Speaker 12>that person paid a lot more for that watch than

1:10:00.800 --> 1:10:02.439
<v Speaker 12>someone else who's wearing the watch.

1:10:02.640 --> 1:10:06.879
<v Speaker 11>We should mention that the day they has its own

1:10:07.080 --> 1:10:09.280
<v Speaker 11>like if you know, you know thing, which is that

1:10:09.640 --> 1:10:12.799
<v Speaker 11>not only does white gold look exactly the same as platinum,

1:10:12.840 --> 1:10:15.160
<v Speaker 11>but both of them look exactly the same as steel.

1:10:15.520 --> 1:10:18.680
<v Speaker 11>Rolex just doesn't make a steal day date. If it did,

1:10:18.720 --> 1:10:20.880
<v Speaker 11>it would be a lot cheaper. But that's one of

1:10:20.920 --> 1:10:23.000
<v Speaker 11>those things that if you see the day of the

1:10:23.040 --> 1:10:25.680
<v Speaker 11>week at the top of the rolex, then you know

1:10:25.800 --> 1:10:26.799
<v Speaker 11>it's precious metal.

1:10:27.080 --> 1:10:29.240
<v Speaker 3>You make the point felix and the piece that the

1:10:29.320 --> 1:10:32.640
<v Speaker 3>color gold to some people, it's not as attractive necessarily

1:10:32.720 --> 1:10:35.680
<v Speaker 3>as the silverish color of platinum or white gold. And

1:10:35.880 --> 1:10:38.599
<v Speaker 3>there's this idea that it's polarizing to some people.

1:10:39.080 --> 1:10:41.120
<v Speaker 11>There are definitely people who just like I don't like

1:10:41.240 --> 1:10:45.320
<v Speaker 11>wearing gold. But let's put this in context. Gold jewelry,

1:10:45.400 --> 1:10:49.719
<v Speaker 11>like yellow gold jewelry, is orders of magnitude more popular

1:10:49.800 --> 1:10:53.200
<v Speaker 11>than platinum or white gold. It is the baseline from

1:10:53.200 --> 1:10:55.520
<v Speaker 11>which everything else is just an afterthought.

1:10:56.200 --> 1:10:58.000
<v Speaker 1>It's just fascinating though, like I think about I know

1:10:58.040 --> 1:10:59.920
<v Speaker 1>we have to wrap up, but like I go back

1:11:00.080 --> 1:11:02.360
<v Speaker 1>to like the fifties when my parents got married, like

1:11:02.560 --> 1:11:05.479
<v Speaker 1>she had a platinum like platinum rings, Like there were

1:11:05.560 --> 1:11:08.200
<v Speaker 1>certain eras where like you wanted things to be in platin.

1:11:08.320 --> 1:11:10.840
<v Speaker 12>Well, when Cardier I started using platinum, like the early teens,

1:11:10.880 --> 1:11:13.439
<v Speaker 12>like it was it became everything everything was was based

1:11:13.479 --> 1:11:16.360
<v Speaker 12>on platinum. Yeah, and uh, and now I will say

1:11:16.360 --> 1:11:19.160
<v Speaker 12>gold watches all gold watches are kind of coming are

1:11:19.200 --> 1:11:21.200
<v Speaker 12>becoming the thing that people sort of want, even though

1:11:21.200 --> 1:11:22.120
<v Speaker 12>it's pretty gaudy.

1:11:22.280 --> 1:11:23.720
<v Speaker 3>You know what, I really want to know the era

1:11:23.880 --> 1:11:26.000
<v Speaker 3>we live in the world.

1:11:26.080 --> 1:11:27.760
<v Speaker 11>We just had a whole segment on what is it

1:11:27.840 --> 1:11:28.320
<v Speaker 11>getting good?

1:11:28.800 --> 1:11:30.920
<v Speaker 3>Yes? Are you going to buy a new watch this year?

1:11:31.080 --> 1:11:33.000
<v Speaker 12>I mean, don't tell my husband.

1:11:33.360 --> 1:11:35.240
<v Speaker 3>That's a that's a yes, baby.

1:11:35.520 --> 1:11:37.680
<v Speaker 1>I think he'll probably find out that you buying a

1:11:37.680 --> 1:11:38.400
<v Speaker 1>new watch this year.

1:11:38.600 --> 1:11:40.320
<v Speaker 11>I was telling Chris there was well, there's I was

1:11:40.360 --> 1:11:43.920
<v Speaker 11>gonna I'm thinking about buying a watch as a present

1:11:43.960 --> 1:11:45.720
<v Speaker 11>for a friend of mine. But again, this seems to

1:11:45.760 --> 1:11:49.639
<v Speaker 11>be one of these things that exists only in techto

1:11:49.680 --> 1:11:51.640
<v Speaker 11>wins the world on TikTok And then how do I

1:11:51.640 --> 1:11:54.360
<v Speaker 11>find this? We can't get it. We'll look it, Chris

1:11:54.840 --> 1:11:57.080
<v Speaker 11>christ people, I have people.

1:11:58.320 --> 1:12:01.400
<v Speaker 3>A big thank you to Felix Samon and Chris Rouser.

1:12:01.520 --> 1:12:04.040
<v Speaker 3>Felix is Bloomberg New Senior writer for Ideas and Culture,

1:12:04.120 --> 1:12:06.280
<v Speaker 3>Chris Rouser Bloomberg Pursuits Editor at Large.

1:12:06.439 --> 1:12:08.439
<v Speaker 1>And that wraps up our weekend edition oft Bloomberg Business

1:12:08.439 --> 1:12:10.760
<v Speaker 1>Week from Bloomberg Radio. Thank you so much for joining us.

1:12:10.960 --> 1:12:13.719
<v Speaker 3>Check out our Bloomberg Business Week Show Monday through Friday,

1:12:13.760 --> 1:12:16.040
<v Speaker 3>starting at two pm Wall Street Time, on Bloomberg Radio

1:12:16.120 --> 1:12:18.160
<v Speaker 3>and on Sirius XM Channel one twenty one.

1:12:18.240 --> 1:12:20.320
<v Speaker 1>You can also watch our daily broadcast on YouTube just

1:12:20.360 --> 1:12:23.839
<v Speaker 1>search Bloomberg Global News or sumilcast on Bloomberg Originals available

1:12:23.880 --> 1:12:28.720
<v Speaker 1>at Bloomberg dot com, Slash Originals, and streaming platforms including Roku, Amazon, fireTV,

1:12:28.840 --> 1:12:32.040
<v Speaker 1>Samsung TV Plus and more. Have a good and safe weekend, everybody.

1:12:32.080 --> 1:12:34.080
<v Speaker 3>I'm Carol Masser and I'm Tim Stenovic.

1:12:34.680 --> 1:12:40.000
<v Speaker 2>This is the Bloomberg Business Week Daily podcast, available on Apple, Spotify,

1:12:40.160 --> 1:12:43.879
<v Speaker 2>and anywhere else you get your podcasts. Listen live weekday

1:12:43.920 --> 1:12:47.639
<v Speaker 2>afternoons from two to five pm Eastern on Bloomberg dot Com,

1:12:47.960 --> 1:12:51.840
<v Speaker 2>the iHeartRadio app, tune In, and the Bloomberg Business App.

1:12:52.120 --> 1:12:54.879
<v Speaker 2>You can also watch us live every weekday on YouTube

1:12:55.120 --> 1:12:57.240
<v Speaker 2>and always on the Bloomberg terminal