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Speaker 1: Everybody thinks you have to be just a legit entrepreneurial, right,

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Speaker 1: and that's like you just going out starting your own

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Speaker 1: business and you grow up whatever. But there's also an

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Speaker 1: entrepreneur route, try to Patrick Bick dave Man. I got

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Speaker 1: that term from him. It's like you can go into

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Speaker 1: a smaller business as an employee, grow that business exponentially

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Speaker 1: and then go back to the owners and say, hey, look,

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Speaker 1: you know I've grown these visions, I got the relationships,

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Speaker 1: et cetera, et cetera. You know, I want equity in

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Speaker 1: the company. Just give me equity in the company, and

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Speaker 1: if you're doing your job, they'll give it to you.

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Speaker 1: If not, you know, they'll just throw you to the side.

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Speaker 1: But typically they do though, you know, and I didn't

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Speaker 1: have to do that with you know, my partners. It

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Speaker 1: was you know, they just saw it and gave it

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Speaker 1: to me. But again, this is a route that some

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Speaker 1: people can't go into, John to be a business owner.

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Speaker 2: Everybody, welcome to another episode of button On. I'm your host,

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Speaker 2: Brandan Butler, and today we got another special guest up

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Speaker 2: in the studio, my guy, the CEO of soul Play, TJ.

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Speaker 3: Bennett, j hig doing Man I'm doing pretty good. Man.

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Speaker 3: How about yourself, I'm good man. It's good to see

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Speaker 3: you out.

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Speaker 1: Here, man, to see you, And I'm honest. I'm pretty

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Speaker 1: sure people say this all the time and get on

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Speaker 1: the pot, but I'm super honored to be here because

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Speaker 1: I love which Even before we met, I was watching

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Speaker 1: from a far of everything that she was doing for Atlanta,

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Speaker 1: the culture of Atlanta, and I've always admired it. So

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Speaker 1: thank you for even having me on the podcast. Man,

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Speaker 1: looking forward to a great conversation.

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Speaker 3: Oh TJ Man, lookow Man, I appreciate it. First of all.

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Speaker 2: I appreciate it. You know you're doing the work too, man.

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Speaker 2: I mean, you know, we've collaborated on a few things.

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Speaker 2: I've done some stuff at you know, some of your

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Speaker 2: locations before. Man, how's everything going, Man?

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Speaker 1: Everything is going good man. You know again, going into

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Speaker 1: Q four, you know things are you know, things are

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Speaker 1: catching up, I would say, because Q three was a

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Speaker 1: little shaky for us.

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Speaker 3: Yeah, and I don't know why.

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Speaker 1: I don't know if it's just the market just in

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Speaker 1: general and in retail, but it was a little shaky.

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Speaker 1: But going in the fourth quarter, things are picking up great, man.

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Speaker 1: So everything is going good for now. So we're just

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Speaker 1: trying to close out strong.

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Speaker 3: Now. For those that don't know what is soul play,

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Speaker 3: Oh okay, so this is what I really do, man.

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Speaker 1: I always tell people soul Play is the community impact store,

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Speaker 1: right first and foremost. So what we do is we

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Speaker 1: leverage our brand influence and our partnerships to you know,

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Speaker 1: help impact communities that we serve on a daily basis. Right,

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Speaker 1: he was, okay, well, look how are you impact in

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Speaker 1: these communities? All right, Well, it's three things that we

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Speaker 1: typically focus on. We focused on mental health awareness, financial literacy,

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Speaker 1: stem slash gaming, and these three things. Because again, when

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Speaker 1: I was growing up, you know, in Phoenix City, Alabama,

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Speaker 1: shotut of Phoenix City City, we didn't.

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Speaker 3: Have access to those things. Right.

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Speaker 1: We didn't talk about mental health awareness, we didn't talk

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Speaker 1: about financial literacy. I didn't learn about that stuff until

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Speaker 1: I was, you know, grown. So I said, okay, look

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Speaker 1: now we have all these shoes that the coach in

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Speaker 1: the community rocks with, right, so how can we use

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Speaker 1: that and leverage that again just to impact the community.

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Speaker 3: So that's the ways that we that we typically do it. Man.

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Speaker 3: We draw them in with the sneakers. We love fashion,

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Speaker 3: we love sneakers.

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Speaker 1: We draw them in with that, and then we give

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Speaker 1: them the education on the financial literacy, mental health awareness,

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Speaker 1: stam gaming on the back end.

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Speaker 2: So so they come in and trying to buy some

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Speaker 2: some j's, Yeah, and they walk out with all kind

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Speaker 2: of information everything.

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Speaker 1: There you go there, you're going out the cater location.

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Speaker 1: You have to state of the art gaming facility. So

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Speaker 1: not only do we talk about it, we actually show

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Speaker 1: you and again great the access point you know.

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Speaker 2: So yeah, man, you've done a lot of stuff. But

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Speaker 2: I remember the Nike event up there. You know, there's

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Speaker 2: other activations up there.

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Speaker 3: Now.

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Speaker 2: The other location is in Alabama's in Phoenix. Where is

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Speaker 2: it that It's in Dothan, Alabama? So, like, what's the

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Speaker 2: difference between the two stores, Like, is that of the

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Speaker 2: stores it the same thing? Does it have like the

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Speaker 2: gaming aspect to it too, or is that more than

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Speaker 2: the one out here?

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Speaker 1: No, So the Doting location and the Lawrenceville location they

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Speaker 1: have actual bar in it, so it's more of a

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Speaker 1: social social vibe there. You got a bar out there,

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Speaker 1: man on shot take a shot with us. But but yeah,

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Speaker 1: so in the Decatur location again has the state of

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Speaker 1: the art gaming facility, no alcohol and nothing like that.

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Speaker 1: But it's a dope it's a dope spot. But you

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Speaker 1: gotta come out to Lawrenceville, man, check it out.

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Speaker 3: Yeah, gotta check it out, man.

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Speaker 2: So when people come in and they and they're trying

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Speaker 2: to get these shoes, like, what are some of the

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Speaker 2: programs that y'all have in place to like give them

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Speaker 2: information about financial literacy and some of the other things.

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Speaker 1: So the biggest thing we do is say, if we have,

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Speaker 1: you know, a hot shoe coming out. I don't want

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Speaker 1: to name a brand, but say we have a hot

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Speaker 1: shoe coming out, and one of the things to give

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Speaker 1: you early access to the shoe is say, hey, look,

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Speaker 1: you have to come to this financial literacy workshop. And

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Speaker 1: a lot of people might say, okay, well look the

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Speaker 1: only reason they're coming is to get the shoe.

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Speaker 3: Yeah, true enough, right.

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Speaker 1: But the people that you would know that's like, Okay,

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Speaker 1: this person just really wanted you. They ain't really interested

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Speaker 1: in the knowledge and nothing like that. Those would be

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Speaker 1: the ones that come up to us afterwards and be like, Yo,

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Speaker 1: look I really appreciate y'all doing this. It was super dope.

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Speaker 1: When you're gonna have the next ones like just thank you,

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Speaker 1: thank you, thank you. So it's super effective on how

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Speaker 1: we do things, even though it might not look like

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Speaker 1: it from the outside looking in.

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Speaker 3: So yeah, okay, I didn't.

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Speaker 2: Okay, I see I see the model now, Yeah, I

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Speaker 2: see the model now. Now, like, how did you get

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Speaker 2: into the shoe game?

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Speaker 3: Man? How did you get started? Man? That's a long story.

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Speaker 3: I hope we got time, but no.

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Speaker 1: So when I was an undergrad man, my undergrad part

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Speaker 1: of grad school, I worked at a place called Stepping Style.

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Speaker 3: This was in Troy, Alabama.

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Speaker 1: Super small and first of all, Troy is small within itself, right,

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Speaker 1: but it's a small sneaker store, and it was like

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Speaker 1: the only sneaker store there. And I worked from the

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Speaker 1: Bennie business partner now own and then, and he used

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Speaker 1: to tell me all the time that, hey, look, you know,

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Speaker 1: whenever you you know, he said, whenever. I in a

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Speaker 1: few years, I'm going to open a store in Atlanta

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Speaker 1: called soul Play, and then you're gonna run for me

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Speaker 1: one day. And again, I'm an undergrad, so I'm like, okay, cool, whatever,

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Speaker 1: But in my mind I'm thinking, look, I'm gonna go corporate.

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Speaker 1: I'm gonna go to grad school, I'm finna lead this behind.

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Speaker 1: I ain't thinking nothing else about it, because people tell

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Speaker 1: you stuff all the time. Right, Yeah, So I left

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Speaker 1: went corporate, got fired from my first corporate job at

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Speaker 1: Coca Cola, went to another company called Snyder's Land, and

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Speaker 1: that was actually based in Atlanta. So when I got

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Speaker 1: the job out here, that's when he was building out

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Speaker 1: soul Play. And this is the one in Lawrenceville. And

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Speaker 1: I was battling with Snyders because the work life balance

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Speaker 1: was like super horrible. Coming from Coca Cola, it was cake.

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Speaker 1: Got to Snyder's Lance. I was driving the truck, selling

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Speaker 1: in the product merchandise, I was doing everything, and when

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Speaker 1: the Coca it was all divided. So I said, hey, look,

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Speaker 1: I said, you building out soul play. You know how

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Speaker 1: much can you what to pay me to do this

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Speaker 1: full time? He shot me a decent I mean, it

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Speaker 1: wasn't great, but I was like, you know what, let

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Speaker 1: me I'm just going hit and route when let's do it.

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Speaker 3: So I did it.

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Speaker 1: Hated it, right, So I hated it because you know,

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Speaker 1: corporate will definitely put you on the comfort zone because

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Speaker 1: you're getting a steady paycheck. You you your four one

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Speaker 1: K's and all that stuff is taken care of. You

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Speaker 1: ain't gotta really worry about too much becoming more an

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Speaker 1: entrepreneur entrepreneur route, it's stuff that you got to just

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Speaker 1: take care on yourself. And I get I was just

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Speaker 1: one foot in the corporate world, like do I need

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Speaker 1: to go back to corporate? Do I need to stay

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Speaker 1: over here? And I had one foot in soul play?

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Speaker 1: Do I need to stay soul play? So that's what

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Speaker 1: really was just had my mind boggle like crazy. So

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Speaker 1: I was like, look, I just woke up one there.

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Speaker 1: I said, look, I'm just going to go one hundred

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Speaker 1: percent in soul play. I'm gonna learn as much as

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Speaker 1: I possibly hand of my business, the shoe game, market,

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Speaker 1: in building relationships, et cetera. And I'm just gonna focus

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Speaker 1: on soul play. So I did that, and man shit,

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Speaker 1: it it took off. We took off. We went from

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Speaker 1: one store to now we have three stores. One in

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Speaker 1: Dowton wanted Decatter, Jordan, of course want Lawrence, but Georgia

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Speaker 1: and they've seen the growth and aget in mind you,

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Speaker 1: I'm just a store manager at this point, but they've

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Speaker 1: seen the amount of energy and effort that I put

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Speaker 1: into it, and they offered me equality in the business

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Speaker 1: and I became my owner. Oh man, that's still man,

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Speaker 1: Yeah yeah, And that's what I tell people, Man, you

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Speaker 1: don't have to always everybody thinks you have to be

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Speaker 1: just a legit entrepreneurial, right, and that's like you just

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Speaker 1: going out starting your own business and you grow it whatever.

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Speaker 1: But there's also an entrepreneur route. Shout out to Patrick

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Speaker 1: Bick David Man. I got that term from him. It's

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Speaker 1: like you can go into a smaller business as an employee,

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Speaker 1: grow that business exponentially, and then go back to the

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Speaker 1: owners and say, hey, look, you know I've grown these business,

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Speaker 1: I got the relationships, et cetera, et cetera. You know,

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Speaker 1: I want equity in the company. Just give me equity

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Speaker 1: in the company, and if you're doing your job, they'll

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Speaker 1: give it to you. If not, you know, they'll just

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Speaker 1: throw you.

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Speaker 3: To the side.

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Speaker 1: But the typically they do though. You know, I didn't

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Speaker 1: have to do that with you know, my partners. It was

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Speaker 1: you know, they just saw it and gave it to me.

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Speaker 1: But again, this is a route that some people can't

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Speaker 1: go into to be a business owner.

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Speaker 2: No, man, look that's super familiar. I mean that's how

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Speaker 2: I got started with you know, like even you know,

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Speaker 2: a lot of I've told this story before, but you know,

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Speaker 2: when I started Butter, I was working at a marketing

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Speaker 2: agency and I came over there as the head of

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Speaker 2: technology and project management. You know, my background is computer

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Speaker 2: science and web development and app development all that stuff,

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Speaker 2: and you know, we had this little side project that

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Speaker 2: we were kind of working on. We had this idea that,

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Speaker 2: you know, there should be a media company that's tied

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Speaker 2: in the culture, but it was still kind of becoming

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Speaker 2: some things, and it was kind of a little side project,

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Speaker 2: and through a couple of different things, it started happening.

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Speaker 2: I ended up kind of taking the project over. And

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Speaker 2: when I took it over, I remember seeing like the opportunity.

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Speaker 2: I was like, you know, this could be something big.

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Speaker 2: But I was always concerned about, you know, putting so

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Speaker 2: much in my because I knew it was going to

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Speaker 2: take a lot of my work and my reputation and like,

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Speaker 2: you know, my credibility to kind of build that thing up.

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Speaker 2: So I was always kind of hesitant in the beginning

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Speaker 2: about like putting that much into something I didn't really own.

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Speaker 2: But you know, it kind of started growing, and I

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Speaker 2: had those conversations, yeah, you know, with the CEO at

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Speaker 2: that time of that agency that I was working for,

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Speaker 2: and you know, eventually I was able to when I

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Speaker 2: got ready to leave, I was able to basically negotiate,

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Speaker 2: you know, full ownership of the platform, got all my

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Speaker 2: IP you know, and it's like a totally different situation now, right,

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Speaker 2: And so you know, the beautiful part about that was like, yeah,

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Speaker 2: we were able to build something kind of incubated, and

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Speaker 2: that was something that I kind of struggled with in

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Speaker 2: full transparency. When I was getting ready to leave, I

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Speaker 2: was like, man, I don't want to leave this thing

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Speaker 2: that I built, because everybody knows that I built it,

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Speaker 2: and I don't want people thinking that, you know, I

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Speaker 2: was some kind of puppet or some kind of shill,

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Speaker 2: because like everything I did I did authentically. But I

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Speaker 2: just said, you know, if if I leave, I don't

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Speaker 2: have any control over what this thing becomes, and people

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Speaker 2: are going to still associate it with me, for sure.

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Speaker 2: And so I fought really hard. I fought really hard,

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Speaker 2: you know, to kind of go through that process of

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Speaker 2: acquiring you know, butter and full so that I can

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Speaker 2: kind of continue to run it and do the things

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Speaker 2: it needs to do. And like look at now now

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Speaker 2: we're on this podcast, not these things are happening right.

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Speaker 2: So to your point, if you're providing that kind of value,

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Speaker 2: there are definitely you know, non traditional routes to entrepreneurship,

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Speaker 2: I think to your point, like everybody really gets caught

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Speaker 2: up in I got to get it out the mud.

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Speaker 2: Start from zero shit, Like sometimes it's nice starting air.

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Speaker 2: It's nice to start with a chair, sit down, especially

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Speaker 2: if you can like see the opportunity right. So, and

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Speaker 2: then the other part about that it's interesting is because

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Speaker 2: you had a chance to do that, you got to

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Speaker 2: learn more about how the business runs. You know, it's

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Speaker 2: almost like you kind of got a you know, almost

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Speaker 2: like an NBA in this specific kind of business by

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Speaker 2: working behind the scenes and growing into that. Like how

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Speaker 2: do you think that helped you, you know, continue to

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Speaker 2: make the store successful and grow.

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Speaker 1: Man, it helps tremendously because again, you know, and the

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Speaker 1: thing with me, and I'm just gonna be transparent, I've

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Speaker 1: never been a big reader until I got into business, right,

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Speaker 1: And like you said, you know, it's it's like you

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Speaker 1: get your own NBA and after you read so many

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Speaker 1: business books from so many different CEOs and whatnot. You know,

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Speaker 1: you understand that business is pretty much the same. It's

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Speaker 1: the same formula. It's just the different industries and different

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Speaker 1: languages pertaining to So the car industry is going to

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Speaker 1: have a different language, the shoot inustry is gonna have

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Speaker 1: different linane. But the formula's success, I feel like it's

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Speaker 1: the exact same. And and again with me being that

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Speaker 1: that leading the charge with soul play and you know

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Speaker 1: everything ultimately, you know, I always put it on myself,

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Speaker 1: even if it's not on me, I always put it

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Speaker 1: on myself and feel like it's my responsibility to push

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Speaker 1: the business forward. And again that constant learning about business,

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Speaker 1: and you know, just for every evolving as a person. Man,

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Speaker 1: it's critical, it's critical for business success.

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Speaker 3: Man. What are some of the biggest business lesters You've learned?

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Speaker 1: The number one business less I've learned is that you

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Speaker 1: need a solid team. Yeah, you definitely need a solid

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Speaker 1: team around you because a lot of people might feel

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Speaker 1: like they might know everything and have all the answers,

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Speaker 1: but a lot of times, you know, we don't. You know,

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Speaker 1: and I understand where my strong points are and I

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Speaker 1: understand where my weaknesses are. So I make sure wherever

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Speaker 1: I'm weak I you know, tap in with people. I

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Speaker 1: work with people that you know, are stronger where I'm

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Speaker 1: weak at. So that was probably the number one thing

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Speaker 1: that I've I've realized, you know.

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Speaker 3: What, man, let's let's double click it on that.

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Speaker 2: Okay, talking offline about some of the things you had

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Speaker 2: to grow, you know, and and you were talking about

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Speaker 2: how much y'all are benefiting from doing more stuff around

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Speaker 2: you know, marketing and automation and stuff like that, that

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Speaker 2: we're gonna started talking about social just like, what's been

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Speaker 2: your experience as you've started putting money into marketing? Because

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Speaker 2: I always look at marketing for a business it's almost

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Speaker 2: like a game, right, It's almost like a jukebox in

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Speaker 2: a sense, like once you kind of figure out how

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Speaker 2: it works and you know what you're selling, it's almost

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Speaker 2: like I know, if I put this much money in,

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Speaker 2: I'll get this much money out.

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Speaker 3: You know.

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Speaker 2: Has that kind of been your experience that you've been

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Speaker 2: doing some of these things?

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Speaker 1: I would say as of late within the past six months,

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Speaker 1: I would say yes, because we've been more intentional about

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Speaker 1: our marketing. You know, we typically we used to just okay,

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Speaker 1: post on social media, to social media, be on Instagram, Twitter,

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Speaker 1: and just let that be pretty much it. But now

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Speaker 1: it's okay, look, how do we and I always think

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Speaker 1: like what if Twitter shuts down, what if Instagram shuts down?

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Speaker 1: How do we continue to stay in contact and build

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Speaker 1: a relationship with our community? And that's when we just

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Speaker 1: lean into you know, SMS marketing, email marketing and things

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Speaker 1: like that. And now I'm starting to see, okay, this

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Speaker 1: email might cost me. This is just hypotheticals, right, Yeah,

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Speaker 1: it's email campaign probably cost me two hundred bucks. And

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Speaker 1: out of the two hundred boks that it cost to

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Speaker 1: send it out to our consumers, we brought in four

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Speaker 1: thousand and five thousand whatever you can. So that that's

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Speaker 1: when you say, okay, like this really works, you know.

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Speaker 1: So now with me getting super intention and hyper focus

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Speaker 1: on that level of marketing, and now, of course you

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Speaker 1: know we're gonna contain the post on social media, but

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Speaker 1: just that little SMS and email is like our top

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Speaker 1: focus right now.

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Speaker 2: Yeah, well, you know, SMS is good, especially nowadays. I

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Speaker 2: think the stats somewhere around people open like eighty to

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Speaker 2: ninety percent of like every text message, right so you

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Speaker 2: think about it was also funny it is too. It's

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Speaker 2: like with a lot of you know, younger folks, I'm

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Speaker 2: kind of doing the air quotes right now. You know,

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Speaker 2: I'm a little bit older than the young folks. But

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Speaker 2: you know, it's interesting when I talk to people, they'll

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Speaker 2: stay such like I don't have a computer or I

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Speaker 2: don't use my email. Like I've noticed that a lot

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Speaker 2: when I talk to when I say young people, like

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Speaker 2: people in their twenties, and they're not.

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Speaker 3: It was interesting.

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Speaker 2: I remember I was talking to this one young lady

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Speaker 2: and she was talking about she had to send a

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Speaker 2: resume to somebody, and I said, okay, well you know,

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Speaker 2: you know fill it out whooped, whoop, and then you know,

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Speaker 2: open up your laptop and email it. She was like, well,

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Speaker 2: I don't have a laptop. And I was like, I

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Speaker 2: don't know, you're like twenty seven, Like do you not

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Speaker 2: have a laptop? And then she responded I'm not in college.

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Speaker 2: And it made me think for a second, it was

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Speaker 2: like wow, Like and the way I look at those

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Speaker 2: kind of things is I'm like, okay, I recognize that

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Speaker 2: truth that maybe I didn't see from my perspective. So

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Speaker 2: that means that there's a lot of people that literally

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Speaker 2: just look at this and they really and truly do

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Speaker 2: use this cell phone for everything, right, and they don't

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Speaker 2: think about I need a laptop for certain things. And

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Speaker 2: this is a couple of years ago, so I can

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Speaker 2: only imagine what it is now. So you know, my

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Speaker 2: guests would be you know, on the on the SMS side,

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Speaker 2: you're probably getting a lot more engagement on that because

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Speaker 2: even on the email side, the email side is good,

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Speaker 2: but email typically those like people that a little bit older,

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Speaker 2: like people that have the check have a reason to

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Speaker 2: check their email, right, Like if y'all seeing any difference

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Speaker 2: in those two areas, like email versus text, is one

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Speaker 2: like that better?

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Speaker 1: Yeah, you know we we're probably right at a forty

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Speaker 1: five open rate.

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Speaker 3: It's good. It's with email, yeah, and I believe.

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Speaker 1: It, like, like you said, sixty to seventy percent, maybe

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Speaker 1: even eighty with with SMS. But the thing with SMS

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Speaker 1: is the amount of time it takes to get to

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Speaker 1: that seventy and eighty percent quicker versus you know, we

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Speaker 1: shoot emails. It takes a day, day and a half

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Speaker 1: to get to that forty to fifty percent. Yeah, So

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Speaker 1: like you to your point like it is, you're absolutely

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Speaker 1: right because a lot of people don't. People check email,

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Speaker 1: but it's not as you know, when you got that

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Speaker 1: phone man, you're on it twenty four to seven. So

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Speaker 1: your SMS is definitely you know, has been our bread

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Speaker 1: winning for sure.

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Speaker 3: Have you ever heard of ab testing before? Av I

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Speaker 3: have not.

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Speaker 2: So what ab testing is is this is something that

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Speaker 2: you can do in your email, right. What ab testing

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Speaker 2: is is a lot of times you're sending out one

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Speaker 2: email to a group of people. So what you're trying

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Speaker 2: to do, what you're trying to basically appeal one message

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Speaker 2: to a large amount of folks. One of the hardest

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Speaker 2: things do in email is actually write the subject line

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Speaker 2: because that's what gets people to actually open the email up.

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Speaker 2: So there's lots of different tricks and strategy you can

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Speaker 2: use and like open up your subject lines, you know

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Speaker 2: what I mean. I remember I sent one out a

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Speaker 2: couple of weeks ago for a contest. It was like

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Speaker 2: do you want free tickets to this concert? And like

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Speaker 2: that was phone that was all it was. It was like,

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Speaker 2: well what free tickets to what? And it was like

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Speaker 2: you click it. It was like okay, well in this contest

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Speaker 2: for Chase to win. Right, But like that you can

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Speaker 2: see how that, like you know, drives engagement rate. So

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Speaker 2: what ab testing allows you to do is it allows

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Speaker 2: you to basically create multiple headlines or multiple subject lines.

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Speaker 2: At a minimum. You can also create multiple different emails

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Speaker 2: if you want to. But like you literally create a

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Speaker 2: subject line that says, hey, ladies, open this, another one

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Speaker 2: that says hey, fellas, open this. Another one says hey

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Speaker 2: at aliens, open this. Because what you'll find is that

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Speaker 2: the closer you can make the email feel personal to

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Speaker 2: a person, like, the more you engagement you'll get with it. So,

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Speaker 2: like one trick you could do on the email marketing

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Speaker 2: side is to try something like ab testing a little bit.

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Speaker 3: There's ways to get crazy with it. I'm not saying

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Speaker 3: get crazy and I think we've sorry to cut you off. Yeah,

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Speaker 3: we might be doing that. I just didn't know the terminology.

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Speaker 3: Don't hold that against me.

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Speaker 1: So we'll do like an exclusive drop limited edition because again,

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Speaker 1: most of the people that would send a message to

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Speaker 1: are you know, sneakerheads and fashion people, right, yeah, so

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Speaker 1: always around again, limit edition, early access new Nike Kobe Bryant. Really,

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Speaker 1: you know what I'm saying things that you know that

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Speaker 1: again that'll oh, let me go ahead and see what's

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Speaker 1: going on. We're going and get this shoot so to

431
00:17:11,400 --> 00:17:13,639
Speaker 1: a certain extent, Yeah, we're dibbling and dabbling in a

432
00:17:13,680 --> 00:17:14,000
Speaker 1: little bit.

433
00:17:14,119 --> 00:17:14,280
Speaker 3: Yeah.

434
00:17:14,320 --> 00:17:15,720
Speaker 2: So what a lot of brands will do is they'll

435
00:17:15,800 --> 00:17:18,479
Speaker 2: they'll literally say, again, say you got make it up

436
00:17:18,560 --> 00:17:21,840
Speaker 2: a thousand people your email marketing database. Right, They'll take

437
00:17:22,200 --> 00:17:25,119
Speaker 2: seventy five of those people and they'll email, you know,

438
00:17:25,240 --> 00:17:29,080
Speaker 2: twenty five groups one subject line, twenty five the next,

439
00:17:29,240 --> 00:17:32,040
Speaker 2: and then twenty five the next, and they'll use that

440
00:17:32,200 --> 00:17:34,680
Speaker 2: information to say, Okay, this one performed the best. So

441
00:17:34,760 --> 00:17:38,680
Speaker 2: we're gonna now send out email number two to the

442
00:17:38,960 --> 00:17:41,680
Speaker 2: entire audience now, because now we have data that says,

443
00:17:41,720 --> 00:17:44,320
Speaker 2: out of these three different ones that we came up with, like,

444
00:17:44,480 --> 00:17:46,600
Speaker 2: this is the one that got the most engagement open rate.

445
00:17:46,680 --> 00:17:48,280
Speaker 2: So now the way that we can increase our open

446
00:17:48,400 --> 00:17:50,760
Speaker 2: rate is by then using that one that the tests

447
00:17:50,800 --> 00:17:52,399
Speaker 2: at the best to send it out to our whole audience.

448
00:17:52,440 --> 00:17:55,800
Speaker 3: Again, I'm just telling you, I love that. No, no, no,

449
00:17:55,880 --> 00:17:57,080
Speaker 3: that's great information though.

450
00:17:57,080 --> 00:17:58,959
Speaker 1: That's definitely so if I have, like you said, one

451
00:17:58,960 --> 00:18:04,080
Speaker 1: thousand I got email subscribers it'll send out eight hundred

452
00:18:04,480 --> 00:18:06,800
Speaker 1: subject line to this, I mean, send the subject line

453
00:18:06,840 --> 00:18:08,960
Speaker 1: to this eight hundred in this subject line to this

454
00:18:09,080 --> 00:18:11,680
Speaker 1: two hundred, and based off the data, it'll show you

455
00:18:11,760 --> 00:18:12,359
Speaker 1: which one is.

456
00:18:12,560 --> 00:18:14,720
Speaker 2: The yeah, which one, which one had the highest like

457
00:18:14,840 --> 00:18:16,920
Speaker 2: open engage rate and things like that. Because there's a

458
00:18:16,920 --> 00:18:18,679
Speaker 2: couple of things you want to test on emails. One

459
00:18:18,760 --> 00:18:21,280
Speaker 2: it's engagement so I'm sorry, it's click through rate. So

460
00:18:21,320 --> 00:18:23,359
Speaker 2: the first thing is like open rate or clickbo open rate,

461
00:18:23,760 --> 00:18:26,160
Speaker 2: like who even opened the email up right? The next

462
00:18:26,240 --> 00:18:28,480
Speaker 2: thing is click rate if again, if I remember correctly,

463
00:18:28,480 --> 00:18:30,159
Speaker 2: I think click through rates on average like one to

464
00:18:30,240 --> 00:18:33,080
Speaker 2: two percent, you know what I mean. But again, to

465
00:18:33,200 --> 00:18:35,439
Speaker 2: have like a you know, forty fifty percent open rate

466
00:18:35,560 --> 00:18:37,639
Speaker 2: that shows that people are opening the email, right, so

467
00:18:37,720 --> 00:18:39,359
Speaker 2: like you get them to open the email the next party.

468
00:18:39,440 --> 00:18:40,000
Speaker 3: So that's what I'm saying.

469
00:18:40,040 --> 00:18:42,199
Speaker 2: That's all these things work together, right, you come up

470
00:18:42,240 --> 00:18:44,199
Speaker 2: with And that's where I think, like things like chat,

471
00:18:44,280 --> 00:18:46,639
Speaker 2: GBT and AI are great for Like now all of

472
00:18:46,640 --> 00:18:49,560
Speaker 2: a sudden, you can idy eight fifty different subject lines.

473
00:18:49,640 --> 00:18:51,200
Speaker 1: And that's why I was about to ask you, you

474
00:18:51,320 --> 00:18:54,840
Speaker 1: do you leverage chat GPT to help with those subject lines?

475
00:18:54,880 --> 00:18:55,880
Speaker 3: And things like that. Yeah.

476
00:18:55,920 --> 00:18:58,119
Speaker 2: The trick with that stuff though, is that you have

477
00:18:58,240 --> 00:18:59,600
Speaker 2: to train it. So I think but a lot of

478
00:18:59,600 --> 00:19:02,000
Speaker 2: people don't understand when it comes to AI and tools

479
00:19:02,040 --> 00:19:03,920
Speaker 2: like chat gbts. They think that you just type in

480
00:19:04,040 --> 00:19:06,840
Speaker 2: give me some subject lines and it just spits the

481
00:19:06,880 --> 00:19:08,879
Speaker 2: stuff out. What you actually need to do is you

482
00:19:08,920 --> 00:19:10,800
Speaker 2: actually need to train it first. So what you'll actually

483
00:19:10,800 --> 00:19:12,840
Speaker 2: do is you'll go in. You can either you know,

484
00:19:12,880 --> 00:19:15,520
Speaker 2: you can do anything. You can go Google search and say,

485
00:19:15,640 --> 00:19:19,120
Speaker 2: you know, type in Google find me the top one

486
00:19:19,240 --> 00:19:23,399
Speaker 2: hundred highest engagement driving subject lines, right, and then you

487
00:19:23,440 --> 00:19:25,919
Speaker 2: open up chat GP and you say, look, you give

488
00:19:25,960 --> 00:19:27,679
Speaker 2: it a job. So there's a whole framework you can

489
00:19:27,760 --> 00:19:29,359
Speaker 2: kind of do with this thing, but you basically tell it.

490
00:19:29,440 --> 00:19:31,440
Speaker 2: You be like, okay, in this thread, this is what

491
00:19:31,600 --> 00:19:33,840
Speaker 2: you do. So in this thread, you are a email

492
00:19:33,920 --> 00:19:37,240
Speaker 2: subject line writer and you write amazing email subject lines

493
00:19:37,680 --> 00:19:40,280
Speaker 2: and you're an amazing copywriter, and you know all the

494
00:19:40,359 --> 00:19:42,280
Speaker 2: strategies and tricks on how to do it. And what

495
00:19:42,320 --> 00:19:43,840
Speaker 2: I'm also going to do is I'm going to feed

496
00:19:44,000 --> 00:19:47,560
Speaker 2: you here's one hundred really you know, subject lines that

497
00:19:47,600 --> 00:19:50,600
Speaker 2: are tested to already work really well. Okay, so now

498
00:19:50,680 --> 00:19:53,440
Speaker 2: you understand chat GBT what you are. You understand in

499
00:19:53,520 --> 00:19:55,960
Speaker 2: this thread you're email subject line writer and you're the

500
00:19:56,000 --> 00:19:58,520
Speaker 2: best person's ever done it. You also understand here's a

501
00:19:58,600 --> 00:19:59,960
Speaker 2: hundred examples of subject lines.

502
00:20:00,119 --> 00:20:00,760
Speaker 3: Right now.

503
00:20:00,880 --> 00:20:03,120
Speaker 2: Let me tell you about my business. My business soul play,

504
00:20:03,160 --> 00:20:04,920
Speaker 2: it does this, it does that. These are the things

505
00:20:05,000 --> 00:20:06,880
Speaker 2: we kind of have. This is our value proposition boom.

506
00:20:06,920 --> 00:20:08,280
Speaker 2: Then this is what we're selling. You train it, you

507
00:20:08,320 --> 00:20:11,040
Speaker 2: give it all that information. Then you say, based off

508
00:20:11,119 --> 00:20:14,000
Speaker 2: of that and what I want to accomplish, Now, write

509
00:20:14,080 --> 00:20:16,439
Speaker 2: me twenty subject lines that I can use for email.

510
00:20:17,119 --> 00:20:19,080
Speaker 3: You see what I'm saying being very granular with like

511
00:20:19,200 --> 00:20:21,240
Speaker 3: just getting down to it, like to the t.

512
00:20:22,160 --> 00:20:24,080
Speaker 2: The best prompt on average is seven hundred and nine

513
00:20:24,119 --> 00:20:26,240
Speaker 2: hundred words. I think a lot of people don't realize that,

514
00:20:26,560 --> 00:20:29,160
Speaker 2: like the best prompts need to be about seven hundred

515
00:20:29,160 --> 00:20:31,280
Speaker 2: and nine hundred words. Now, what's good about this is,

516
00:20:31,440 --> 00:20:33,680
Speaker 2: you know on chat GIBT is you can actually talk

517
00:20:33,760 --> 00:20:36,040
Speaker 2: to it and they'll transcribe it. So when I say

518
00:20:36,080 --> 00:20:38,160
Speaker 2: seven hundred words, I'm not saying you have the types

519
00:20:38,160 --> 00:20:39,359
Speaker 2: seven hundred words you can speak.

520
00:20:39,400 --> 00:20:40,320
Speaker 3: You literally open up.

521
00:20:40,359 --> 00:20:42,600
Speaker 2: It's a little microphone icons you get a little microphone

522
00:20:42,720 --> 00:20:44,760
Speaker 2: icon and then you just talk and then you just

523
00:20:44,840 --> 00:20:46,600
Speaker 2: tell it everything I just told you, and you say,

524
00:20:46,880 --> 00:20:48,199
Speaker 2: this is what I want you to do. Here's who

525
00:20:48,280 --> 00:20:50,960
Speaker 2: you are, here's the background, here's how you do it.

526
00:20:50,960 --> 00:20:52,720
Speaker 2: So you want to just talk to it for a minute,

527
00:20:52,800 --> 00:20:54,879
Speaker 2: five minutes, doesn't matter. You give as much background infas

528
00:20:55,000 --> 00:20:56,640
Speaker 2: you want to give it. Then you say, now, I'm

529
00:20:56,680 --> 00:20:58,840
Speaker 2: going to also give you some more information. Information I'm

530
00:20:58,840 --> 00:21:00,679
Speaker 2: going to give you now is information about my brand.

531
00:21:01,119 --> 00:21:04,200
Speaker 2: Here's my website, here's my about us page. You know,

532
00:21:04,359 --> 00:21:06,879
Speaker 2: here's what we're trying to sell, right like, And then

533
00:21:06,920 --> 00:21:10,200
Speaker 2: you say, based off all that stuff, now give me

534
00:21:10,320 --> 00:21:13,800
Speaker 2: something tailored to me, because if not, it's just all

535
00:21:13,960 --> 00:21:16,639
Speaker 2: all that stuff does it basically just predicts what the

536
00:21:16,720 --> 00:21:18,560
Speaker 2: next word is going to be. And so if you

537
00:21:18,600 --> 00:21:19,960
Speaker 2: don't give it a lot of good information on the

538
00:21:20,000 --> 00:21:22,760
Speaker 2: way in, it's hard to predict what the next word

539
00:21:22,840 --> 00:21:24,720
Speaker 2: is going to be randomly because you didn't train it.

540
00:21:25,440 --> 00:21:27,960
Speaker 2: But when you look at AI like a trainer or

541
00:21:28,040 --> 00:21:30,359
Speaker 2: like an assistant, and you take the time and I

542
00:21:30,440 --> 00:21:32,920
Speaker 2: have about it, I'm I have about one hundred different

543
00:21:33,080 --> 00:21:35,440
Speaker 2: you know, chechid threads and stuff that I do but

544
00:21:35,520 --> 00:21:37,240
Speaker 2: I do it like that. I literally spend the first

545
00:21:37,280 --> 00:21:39,280
Speaker 2: half training it and telling it, this is what you're for.

546
00:21:39,480 --> 00:21:42,760
Speaker 2: I have one just for my emails, because you know,

547
00:21:42,800 --> 00:21:45,359
Speaker 2: after grad school, I hated writing long emails, right, So

548
00:21:45,480 --> 00:21:47,480
Speaker 2: what I did was I went and found a bunch

549
00:21:47,520 --> 00:21:49,200
Speaker 2: of emails that I've written over the years that I

550
00:21:49,320 --> 00:21:51,680
Speaker 2: just liked. I felt like they were very clear, concise,

551
00:21:51,760 --> 00:21:53,880
Speaker 2: they had my voice and tone in it. And I said,

552
00:21:53,960 --> 00:21:56,600
Speaker 2: you are Brandon's email writer. And so the first thing

553
00:21:56,640 --> 00:21:58,440
Speaker 2: I'm going to do, you write all my emails. What

554
00:21:58,480 --> 00:21:59,639
Speaker 2: I'm going to do is I'm going to write in

555
00:22:00,000 --> 00:22:01,720
Speaker 2: a couple of bullet points or a couple of lines.

556
00:22:01,720 --> 00:22:03,119
Speaker 2: I want you to then write an email and my

557
00:22:03,240 --> 00:22:05,200
Speaker 2: voice in tone. Let me tell you what my voice

558
00:22:05,240 --> 00:22:08,200
Speaker 2: in tone is. Here are ten examples of emails that

559
00:22:08,240 --> 00:22:10,840
Speaker 2: I've written over the years, and you can literally just

560
00:22:10,880 --> 00:22:13,040
Speaker 2: screenshot it because now it does image text recognitions, so

561
00:22:13,040 --> 00:22:14,320
Speaker 2: you ain't got to copy and paste and stuff. You

562
00:22:14,400 --> 00:22:16,440
Speaker 2: just screenshot it and just dump it in and just

563
00:22:16,520 --> 00:22:18,280
Speaker 2: throw it in. It'll go back and read the emails

564
00:22:18,320 --> 00:22:21,119
Speaker 2: and just say, Okay, I now write like Brandon. Then

565
00:22:21,160 --> 00:22:23,200
Speaker 2: when I want to send an email, I just write, Hey, Hey, y'all,

566
00:22:23,400 --> 00:22:25,760
Speaker 2: this this and this boop and just put it in it.

567
00:22:26,040 --> 00:22:29,080
Speaker 2: It's out just like just like a whole paragraph, like

568
00:22:29,160 --> 00:22:31,200
Speaker 2: I just wrote it, I go through, I copy edited.

569
00:22:31,240 --> 00:22:36,440
Speaker 2: I'm like, wow, Like that's how you use these tools

570
00:22:36,480 --> 00:22:38,159
Speaker 2: to scale this stuff up really quickly. So that I

571
00:22:38,200 --> 00:22:39,480
Speaker 2: was just saying, like, you know, I think when it

572
00:22:39,560 --> 00:22:42,119
Speaker 2: comes to I think it's amazing that y'all doing that

573
00:22:42,200 --> 00:22:43,720
Speaker 2: kind of stuff. I'm just I like to talk about

574
00:22:43,720 --> 00:22:45,440
Speaker 2: this stuff too, So you know, I'm just throwing out

575
00:22:45,480 --> 00:22:48,680
Speaker 2: some free game on you know, how you can one

576
00:22:49,560 --> 00:22:52,159
Speaker 2: drive up your engagement rates on emails by you know,

577
00:22:52,280 --> 00:22:56,160
Speaker 2: specifically tweaking and testing different subject lines that get people

578
00:22:56,200 --> 00:22:58,160
Speaker 2: to open it, and that you can use like AI

579
00:22:58,280 --> 00:23:00,560
Speaker 2: to help you do that kind of stuff. The next

580
00:23:00,640 --> 00:23:02,520
Speaker 2: part about it is when you get people to open it.

581
00:23:02,760 --> 00:23:04,800
Speaker 2: Are you familiar with like funnels and all that kind

582
00:23:04,800 --> 00:23:05,200
Speaker 2: of stuff?

583
00:23:05,920 --> 00:23:07,720
Speaker 3: Yeah, I believe, So let me let me let you

584
00:23:07,840 --> 00:23:08,679
Speaker 3: dive into it a little bit.

585
00:23:08,760 --> 00:23:10,160
Speaker 2: Well, no, it's the same thing, right, Like think about

586
00:23:10,160 --> 00:23:11,680
Speaker 2: a funnel, Like at the top you have a big

587
00:23:11,760 --> 00:23:13,520
Speaker 2: kind of opening and you're putting people in it, and

588
00:23:13,560 --> 00:23:15,399
Speaker 2: it's people kind of go through the funnel. You just

589
00:23:15,560 --> 00:23:17,480
Speaker 2: segment it out, you kind of segment them out or

590
00:23:17,480 --> 00:23:19,720
Speaker 2: there they're showing like different levels of interest, right, so

591
00:23:19,800 --> 00:23:21,960
Speaker 2: kind of ideas at the top of the funnel, maybe

592
00:23:21,960 --> 00:23:24,359
Speaker 2: there's like some kind of high level interest. As they

593
00:23:24,520 --> 00:23:27,680
Speaker 2: move through, they get closer and closer to hopefully actually buying.

594
00:23:28,160 --> 00:23:30,080
Speaker 3: Right, And then that's one of the things that we

595
00:23:30,200 --> 00:23:30,520
Speaker 3: try to do.

596
00:23:30,720 --> 00:23:32,840
Speaker 1: Right, It's like, Okay, we have a pool of people

597
00:23:33,280 --> 00:23:35,719
Speaker 1: that have purchased, a pool of people that have opened,

598
00:23:35,960 --> 00:23:37,240
Speaker 1: and a pool of people, like you said, they just

599
00:23:37,520 --> 00:23:40,360
Speaker 1: might be interested in and we try to not even

600
00:23:40,440 --> 00:23:43,760
Speaker 1: try we send different level of email to each one.

601
00:23:43,840 --> 00:23:45,840
Speaker 1: That's what the people that just open it, Okay, they

602
00:23:45,880 --> 00:23:47,440
Speaker 1: don't trust us enough, so like how can we tell

603
00:23:47,440 --> 00:23:48,920
Speaker 1: them a little bit more about soul play and build

604
00:23:48,960 --> 00:23:52,320
Speaker 1: that trust and convert them into a person that actually buys,

605
00:23:52,520 --> 00:23:54,200
Speaker 1: and then the person that buys will send you know,

606
00:23:54,880 --> 00:23:57,639
Speaker 1: new exclusive product, different sales, et cetera. So we definitely

607
00:23:57,720 --> 00:24:00,520
Speaker 1: try to, you know, communicate differently to each group of

608
00:24:00,560 --> 00:24:02,760
Speaker 1: people that we having our email threats.

609
00:24:14,480 --> 00:24:16,399
Speaker 2: You know, that's one side. So that's the email and

610
00:24:16,520 --> 00:24:19,800
Speaker 2: the text message and stuff. On the social side, we

611
00:24:19,880 --> 00:24:21,360
Speaker 2: were talking about that too, So you're are you all

612
00:24:21,400 --> 00:24:22,480
Speaker 2: doing like social art.

613
00:24:23,040 --> 00:24:24,840
Speaker 1: That's not that's where we get we can we can

614
00:24:24,880 --> 00:24:27,439
Speaker 1: definitely be a little bit better at and we've been

615
00:24:27,480 --> 00:24:30,159
Speaker 1: talking about it internally because again now we've just been

616
00:24:30,560 --> 00:24:32,520
Speaker 1: posting pictures just showing everything that we got going on,

617
00:24:32,680 --> 00:24:36,960
Speaker 1: any events, new arrivals, et cetera, et cetera. But we're

618
00:24:37,000 --> 00:24:39,680
Speaker 1: definitely leaning into Okay, how can we create a stronger

619
00:24:39,760 --> 00:24:41,560
Speaker 1: marketing campaign with our social media?

620
00:24:41,920 --> 00:24:43,480
Speaker 2: Yeah, I mean, I think when it comes to social

621
00:24:43,800 --> 00:24:45,520
Speaker 2: you know, one of the things I've just learned, even

622
00:24:45,600 --> 00:24:48,399
Speaker 2: with running Butter, is just one you just want to be,

623
00:24:48,560 --> 00:24:51,920
Speaker 2: you know, kind of culturally relevant where it makes sense. So,

624
00:24:52,240 --> 00:24:53,840
Speaker 2: I know, I think, what's so amazing about this kind

625
00:24:53,840 --> 00:24:56,040
Speaker 2: of stuff, y'all? Do you do stuff with shoes and cold?

626
00:24:56,119 --> 00:24:58,960
Speaker 2: Like shoes are you know, everybody's wearing you know, shoes now,

627
00:24:59,080 --> 00:25:01,520
Speaker 2: everybody's wearing nice nowadays, Like it's a part of culture.

628
00:25:01,840 --> 00:25:03,639
Speaker 2: You see them on TV. You see people, you know,

629
00:25:03,760 --> 00:25:05,760
Speaker 2: celebrities doing it, they wearing them with suits and all

630
00:25:05,800 --> 00:25:07,760
Speaker 2: that kind of stuff. So there's one way to kind

631
00:25:07,800 --> 00:25:09,440
Speaker 2: of showcase it on that side. You know, I think

632
00:25:09,520 --> 00:25:11,240
Speaker 2: what you what you want to kind of do on

633
00:25:11,359 --> 00:25:12,760
Speaker 2: social is you just want to kind of get that

634
00:25:12,840 --> 00:25:16,240
Speaker 2: first position in people's minds, right of Like if I

635
00:25:16,280 --> 00:25:17,920
Speaker 2: want to go get some shoes, why do I want

636
00:25:17,920 --> 00:25:20,119
Speaker 2: to go pick you all over a you know, a

637
00:25:20,240 --> 00:25:22,080
Speaker 2: corporate store or something like that. I can't call it

638
00:25:22,160 --> 00:25:25,440
Speaker 2: no corporate stores, but like the corporate store somewhere right.

639
00:25:25,840 --> 00:25:27,480
Speaker 2: And I think you all can offer like such a

640
00:25:27,520 --> 00:25:29,920
Speaker 2: community feel and some other elements you can like lean

641
00:25:30,000 --> 00:25:31,480
Speaker 2: into that part you can showcase.

642
00:25:31,680 --> 00:25:32,000
Speaker 3: Correct.

643
00:25:32,280 --> 00:25:34,320
Speaker 2: The biggest piece of advice that I would give you

644
00:25:34,320 --> 00:25:37,080
Speaker 2: about social especially if you which you have what you have,

645
00:25:37,400 --> 00:25:41,359
Speaker 2: which is a thing you can show off, is to

646
00:25:41,560 --> 00:25:44,640
Speaker 2: document it. I think where a lot of people overthink

647
00:25:44,720 --> 00:25:47,440
Speaker 2: social in my opinion as somebody that makes a whole

648
00:25:47,480 --> 00:25:49,600
Speaker 2: lot of social content every day for the last couple

649
00:25:49,600 --> 00:25:52,920
Speaker 2: of years. If you have a business, just like document

650
00:25:53,080 --> 00:25:56,000
Speaker 2: doing business, just like show what happens in there. You

651
00:25:56,080 --> 00:25:58,560
Speaker 2: don't have to create something with you know that's like

652
00:25:58,640 --> 00:26:01,840
Speaker 2: super edited and has scripts. You can mix that stuff in, yeah,

653
00:26:01,920 --> 00:26:03,720
Speaker 2: for sure. But I think what you can get away

654
00:26:03,760 --> 00:26:05,560
Speaker 2: with is you can just find ways to be like yo,

655
00:26:05,920 --> 00:26:07,520
Speaker 2: like have somebody again, I even look at you stuff

656
00:26:07,520 --> 00:26:08,879
Speaker 2: like have somebody just hold up a shoot and just

657
00:26:08,920 --> 00:26:09,240
Speaker 2: review it.

658
00:26:09,400 --> 00:26:10,600
Speaker 3: Yeah, And we do that.

659
00:26:10,760 --> 00:26:12,840
Speaker 1: Yeah, and that's the thing, you know, we we try

660
00:26:12,880 --> 00:26:16,000
Speaker 1: to focus when I say we can do better with

661
00:26:16,200 --> 00:26:18,320
Speaker 1: social media market it's more like ads and things like that.

662
00:26:18,560 --> 00:26:19,920
Speaker 3: So one of the biggest things that we try to

663
00:26:20,000 --> 00:26:22,040
Speaker 3: do is just build community. Right.

664
00:26:22,080 --> 00:26:24,720
Speaker 1: We try to build a and focus on a niche

665
00:26:24,920 --> 00:26:27,119
Speaker 1: community because right now, you know, we're big in the

666
00:26:27,200 --> 00:26:32,160
Speaker 1: game and this game ecosystem as a whole, so gaming, anime, streaming,

667
00:26:32,400 --> 00:26:34,399
Speaker 1: et cetera. So now we's like, okay, look, how can

668
00:26:34,480 --> 00:26:36,800
Speaker 1: we lean into this community, tell the stories of this

669
00:26:36,920 --> 00:26:40,120
Speaker 1: community in a way that intertwines with our product, right

670
00:26:40,520 --> 00:26:43,080
Speaker 1: and hopefully you know, the goal is, Okay, this this

671
00:26:43,359 --> 00:26:45,119
Speaker 1: sole play is for me. That's what we want this

672
00:26:45,280 --> 00:26:47,719
Speaker 1: community to look at soul play ads and then they

673
00:26:47,760 --> 00:26:50,080
Speaker 1: create enough energy and enough emotion behind it, then you know,

674
00:26:50,160 --> 00:26:52,520
Speaker 1: we get to this tipping point and then overflood us

675
00:26:52,520 --> 00:26:55,360
Speaker 1: out to the masses. So that's been our number one

676
00:26:55,440 --> 00:26:58,359
Speaker 1: strategy with you know, again, just growing and building our community,

677
00:26:58,440 --> 00:27:00,440
Speaker 1: just being there for these people when list in the

678
00:27:00,480 --> 00:27:04,080
Speaker 1: gaming ecosystem and then helping they lift us up, you know,

679
00:27:04,240 --> 00:27:06,720
Speaker 1: in their community to create a tipping point to you know,

680
00:27:06,840 --> 00:27:09,160
Speaker 1: to bleed out to you know, the masses of the world.

681
00:27:09,359 --> 00:27:09,560
Speaker 3: Yeah.

682
00:27:09,600 --> 00:27:11,040
Speaker 2: One of the good things too that I noticed on

683
00:27:11,200 --> 00:27:13,479
Speaker 2: Instagram when Instagram ads lately is the added a new

684
00:27:13,520 --> 00:27:17,360
Speaker 2: feature where you can promote your content directly to your followers,

685
00:27:17,400 --> 00:27:19,560
Speaker 2: people that have engaged with your page, which is interesting.

686
00:27:20,720 --> 00:27:22,159
Speaker 2: So that's when I think it's helpful a lot of

687
00:27:22,200 --> 00:27:24,000
Speaker 2: times because you'll get people to engage with it. Everybody

688
00:27:24,000 --> 00:27:25,120
Speaker 2: follows you for a different reason.

689
00:27:25,720 --> 00:27:25,879
Speaker 3: You know.

690
00:27:25,920 --> 00:27:27,359
Speaker 2: One of the things that I even did in the

691
00:27:27,400 --> 00:27:29,080
Speaker 2: early days of butter is I actually asked people why

692
00:27:29,119 --> 00:27:31,240
Speaker 2: they followed us. That's good, you know, Like so I

693
00:27:31,280 --> 00:27:33,439
Speaker 2: would even say yeah, so I would even say too.

694
00:27:33,480 --> 00:27:33,639
Speaker 3: You know.

695
00:27:33,680 --> 00:27:35,560
Speaker 2: That's where you can also use some of that you know,

696
00:27:35,640 --> 00:27:37,879
Speaker 2: that email and that text message too, right, is like

697
00:27:38,000 --> 00:27:40,080
Speaker 2: put a survey on into some of that stuff and

698
00:27:40,200 --> 00:27:42,399
Speaker 2: be like, yo, fill this out for free, find all

699
00:27:42,400 --> 00:27:44,159
Speaker 2: a gifertificate or something like that or whatever it is

700
00:27:44,200 --> 00:27:47,160
Speaker 2: off you know, because data is I mean, it's always

701
00:27:47,359 --> 00:27:48,800
Speaker 2: if not, you're just making stuff up. And I think

702
00:27:48,840 --> 00:27:51,040
Speaker 2: that's what the hard part is for me personally, is

703
00:27:51,080 --> 00:27:52,399
Speaker 2: like being like, all right, what do I know? Like

704
00:27:52,480 --> 00:27:54,439
Speaker 2: what are the facts versus what am I just assuming

705
00:27:54,440 --> 00:27:55,119
Speaker 2: about my audience?

706
00:27:55,400 --> 00:27:57,359
Speaker 1: But again, the best thing right again with you is

707
00:27:57,440 --> 00:28:01,040
Speaker 1: that you you know, the community that you're serving. Yeah, right,

708
00:28:01,119 --> 00:28:02,920
Speaker 1: and that's you know the culture of Atlanta. And that's

709
00:28:03,000 --> 00:28:06,000
Speaker 1: that's the point with us. When we first started out again,

710
00:28:06,080 --> 00:28:08,200
Speaker 1: you know, it's just been growing and learning, right, we

711
00:28:08,280 --> 00:28:10,879
Speaker 1: would just like, okay, look, we're marketing to everybody. We

712
00:28:10,960 --> 00:28:12,440
Speaker 1: just want people to come in and buy shoes and

713
00:28:12,520 --> 00:28:14,399
Speaker 1: buy clothes. So now it's like, okay, look we got

714
00:28:14,480 --> 00:28:16,520
Speaker 1: to tone it down and be again just more intentional

715
00:28:17,000 --> 00:28:19,240
Speaker 1: about you know, the things that we communicat and how

716
00:28:19,320 --> 00:28:22,600
Speaker 1: we communicate our product and again specifically to which community.

717
00:28:22,800 --> 00:28:25,159
Speaker 1: And again that's something we just recently figured out to

718
00:28:25,280 --> 00:28:26,840
Speaker 1: do and now we're just again trying to grow it.

719
00:28:27,000 --> 00:28:28,960
Speaker 3: Yeah. I mean, yeah, I'm just you know, I'm just

720
00:28:29,040 --> 00:28:29,960
Speaker 3: always brainstorming. Man.

721
00:28:30,000 --> 00:28:33,040
Speaker 2: I just I always think, like I think about moments too, right,

722
00:28:33,119 --> 00:28:35,800
Speaker 2: Like I think about winter moments that people need shoes.

723
00:28:36,240 --> 00:28:38,920
Speaker 3: Who was important? You know, like back to school?

724
00:28:39,080 --> 00:28:42,000
Speaker 2: Like is there but is there like custom specific content

725
00:28:42,040 --> 00:28:43,280
Speaker 2: you could do not only to talk to kids, but

726
00:28:43,360 --> 00:28:45,360
Speaker 2: to the people that are like the parents, you know.

727
00:28:45,440 --> 00:28:47,680
Speaker 2: I think that's like as a parent, you know what

728
00:28:47,720 --> 00:28:49,200
Speaker 2: I mean, I don't want my daughter coming to meet

729
00:28:49,200 --> 00:28:50,760
Speaker 2: and just be like, Dad, buy me this shoe.

730
00:28:51,040 --> 00:28:52,000
Speaker 3: I mean, she's gonna do it.

731
00:28:52,080 --> 00:28:53,840
Speaker 2: But like, I think it would also be interesting to

732
00:28:53,920 --> 00:28:57,520
Speaker 2: be fun if I saw marketing from a you know,

733
00:28:57,600 --> 00:28:59,880
Speaker 2: a shoe store or shoe you know, shoe outlet or whatever,

734
00:29:00,040 --> 00:29:02,160
Speaker 2: peril brand like kind of marketing and me as a

735
00:29:02,280 --> 00:29:04,600
Speaker 2: parent and being like, you know, you know what your

736
00:29:04,640 --> 00:29:05,240
Speaker 2: kids look whack?

737
00:29:05,440 --> 00:29:09,200
Speaker 3: They mean? That would actually you know, like that actually

738
00:29:09,240 --> 00:29:09,719
Speaker 3: be interesting?

739
00:29:09,760 --> 00:29:11,000
Speaker 2: Man, Like I could you know, I just think about it,

740
00:29:11,080 --> 00:29:12,720
Speaker 2: gain like what are moments as of you know, who

741
00:29:12,760 --> 00:29:15,240
Speaker 2: are the people that actually have the money and spending it?

742
00:29:15,480 --> 00:29:17,440
Speaker 2: You know, and I get there are the collectors and

743
00:29:17,480 --> 00:29:19,400
Speaker 2: there's all, but I bet you there's a lot of

744
00:29:19,480 --> 00:29:21,520
Speaker 2: parents that are buying their kids shoes too. Of course,

745
00:29:21,680 --> 00:29:23,400
Speaker 2: I wonder what kind of you know, marketing and what

746
00:29:23,520 --> 00:29:26,800
Speaker 2: kind of information they would want to see from soul Player,

747
00:29:26,880 --> 00:29:27,880
Speaker 2: and it'll be more engaged.

748
00:29:27,960 --> 00:29:28,520
Speaker 3: That's interesting.

749
00:29:28,520 --> 00:29:29,920
Speaker 1: And we get a lot of of course, you know,

750
00:29:30,000 --> 00:29:32,160
Speaker 1: especially in our downtown to cater but all of our location,

751
00:29:32,240 --> 00:29:33,640
Speaker 1: we get a lot of parents, and so that'll be good,

752
00:29:33,680 --> 00:29:35,080
Speaker 1: you know, something to ask like what would you like

753
00:29:35,120 --> 00:29:36,760
Speaker 1: to see from a sneakable too that to speak to

754
00:29:36,840 --> 00:29:39,480
Speaker 1: you that will excite you enough to Okay, look, when

755
00:29:39,480 --> 00:29:41,800
Speaker 1: I'm buying my kids shoes, I'm going to sole play.

756
00:29:41,960 --> 00:29:44,160
Speaker 3: So that's that's all that. Yeah, especially when your kids

757
00:29:44,200 --> 00:29:46,880
Speaker 3: feet growing all the day. Time I bought myself some shoes,

758
00:29:46,880 --> 00:29:48,680
Speaker 3: he just grew up them things like a month and

759
00:29:48,720 --> 00:29:50,239
Speaker 3: a half. Man, I was like, bro, you out here

760
00:29:50,280 --> 00:29:55,080
Speaker 3: fronting me out man, this is crazy. Man. So what's

761
00:29:55,120 --> 00:29:56,959
Speaker 3: it been like? Man, how's the journey been overall?

762
00:29:57,520 --> 00:30:02,120
Speaker 1: Man? To be honest, I went through and like I

763
00:30:02,240 --> 00:30:04,120
Speaker 1: told you before, when I first started, man, I was

764
00:30:04,440 --> 00:30:06,640
Speaker 1: you know, depressed, stress, didn't know what I really wanted

765
00:30:06,680 --> 00:30:09,640
Speaker 1: to do to you know, trying to find my way

766
00:30:10,360 --> 00:30:13,080
Speaker 1: to finding my way and finding my purpose within what

767
00:30:13,160 --> 00:30:15,600
Speaker 1: I'm doing. And now it's you know, man, I wake

768
00:30:15,680 --> 00:30:17,360
Speaker 1: up happy every day to go to work. It's not

769
00:30:17,440 --> 00:30:19,840
Speaker 1: even worked to me, man, I work. I work all

770
00:30:19,960 --> 00:30:21,960
Speaker 1: day every day. It's just my life at this point.

771
00:30:22,040 --> 00:30:23,520
Speaker 1: And I used to always hear you know, a lot

772
00:30:23,560 --> 00:30:26,200
Speaker 1: of you know CEOs entrepreneurs. You know, I always say

773
00:30:26,200 --> 00:30:29,040
Speaker 1: there's no work life balance, and I didn't really understand,

774
00:30:29,080 --> 00:30:29,720
Speaker 1: you know, what it meant.

775
00:30:29,760 --> 00:30:30,240
Speaker 3: But now I do.

776
00:30:30,680 --> 00:30:32,640
Speaker 1: There is no work life balance. It's just you know,

777
00:30:33,080 --> 00:30:35,320
Speaker 1: work is my life and life is work, and of

778
00:30:35,360 --> 00:30:37,560
Speaker 1: course I got family. I take time for family and

779
00:30:37,680 --> 00:30:40,280
Speaker 1: kids and things like that. I'm not slacking there. But

780
00:30:40,520 --> 00:30:43,160
Speaker 1: you know again, it's I wake up every day excited,

781
00:30:43,320 --> 00:30:44,880
Speaker 1: motivated to go after it. Man.

782
00:30:44,960 --> 00:30:46,240
Speaker 3: So it's been good. It's been good.

783
00:30:46,480 --> 00:30:48,560
Speaker 2: Y'all have done some like dope partnerships of brands like

784
00:30:48,680 --> 00:30:50,880
Speaker 2: Teching and some other folks like yeah, what else you

785
00:30:50,920 --> 00:30:51,840
Speaker 2: got to get coming up next?

786
00:30:52,160 --> 00:30:53,960
Speaker 1: The biggest thing we got coming up next, and it's

787
00:30:54,000 --> 00:30:55,800
Speaker 1: it's actually going to be in twenty twenty five after

788
00:30:55,800 --> 00:30:58,320
Speaker 1: we wrap up this fourth quarter. We actually have a

789
00:30:58,360 --> 00:31:03,640
Speaker 1: Converse collaboration with Naruto. So the Converse has a Aruto

790
00:31:03,720 --> 00:31:07,160
Speaker 1: collaboration with about four or five different styles. So we're

791
00:31:07,160 --> 00:31:09,200
Speaker 1: gonna partner with them and do something very similar to

792
00:31:09,280 --> 00:31:11,160
Speaker 1: what we did with the Technics, but we're gonna do

793
00:31:11,240 --> 00:31:13,160
Speaker 1: that with Naruto. Man, that's gonna be it's gonna be

794
00:31:13,200 --> 00:31:15,160
Speaker 1: big because anime, I'm not sure if you're fai with anime,

795
00:31:15,200 --> 00:31:20,240
Speaker 1: and but the anime community man, and and and even

796
00:31:20,320 --> 00:31:22,840
Speaker 1: from a cultural standpoint, now it's like it's it's it's

797
00:31:22,920 --> 00:31:26,440
Speaker 1: super big. It's super dope. And shout out to Trap

798
00:31:26,480 --> 00:31:27,360
Speaker 1: Sushi with true.

799
00:31:28,000 --> 00:31:29,760
Speaker 3: You know, they they do. They do a lot of

800
00:31:29,840 --> 00:31:32,320
Speaker 3: things to just highlight the culture in anime.

801
00:31:32,760 --> 00:31:34,240
Speaker 1: And I remember when I was growing up, you know,

802
00:31:34,280 --> 00:31:37,200
Speaker 1: an anime kid, especially black, you know anime black kids.

803
00:31:37,200 --> 00:31:39,200
Speaker 1: You know, we kind of you know, we kind of

804
00:31:39,200 --> 00:31:40,880
Speaker 1: picked them day. We're just kind of to theyself, you

805
00:31:40,920 --> 00:31:44,200
Speaker 1: know what I mean. I'm very emo. God, none wrong

806
00:31:44,240 --> 00:31:46,480
Speaker 1: with that, None wrong with it. But now it's you know,

807
00:31:46,560 --> 00:31:49,600
Speaker 1: it's it's definitely like culturally relevant. And I guess you

808
00:31:49,600 --> 00:31:53,440
Speaker 1: would say cool to to proudly be an anime fan.

809
00:31:53,640 --> 00:31:56,360
Speaker 3: And I love to see it. And again, I'm just

810
00:31:56,440 --> 00:31:57,320
Speaker 3: happy to be a part of that.

811
00:31:57,600 --> 00:32:01,440
Speaker 2: You know, what's what's the something about the sneaker industry

812
00:32:01,680 --> 00:32:02,800
Speaker 2: that would surprise people?

813
00:32:03,360 --> 00:32:06,760
Speaker 1: What's something about the sneaker industry that would surprise people

814
00:32:07,280 --> 00:32:07,600
Speaker 1: like y'all?

815
00:32:07,800 --> 00:32:09,480
Speaker 3: Y'all really be having three pairs of them shoes and

816
00:32:09,520 --> 00:32:12,000
Speaker 3: them drops, don't you? Yah all?

817
00:32:12,040 --> 00:32:13,520
Speaker 1: We do though, and a lot of times we do,

818
00:32:14,040 --> 00:32:16,080
Speaker 1: like you know, because we and people think we just

819
00:32:16,120 --> 00:32:18,840
Speaker 1: got hundreds and hundreds and units and the start. No,

820
00:32:19,080 --> 00:32:21,840
Speaker 1: it's like it's all allocated, it's all strategical place in

821
00:32:21,880 --> 00:32:23,840
Speaker 1: different stores, and the amount that you get in each

822
00:32:23,880 --> 00:32:27,720
Speaker 1: store might vary, right, So we might get a smaller

823
00:32:28,160 --> 00:32:29,960
Speaker 1: quantity and then this store over here might get a

824
00:32:29,960 --> 00:32:31,800
Speaker 1: bigger quantity, or vice versa, you know what I mean.

825
00:32:31,920 --> 00:32:34,080
Speaker 3: So, and I get it. You know, people do get mad,

826
00:32:34,240 --> 00:32:34,760
Speaker 3: Oh my god.

827
00:32:35,240 --> 00:32:37,239
Speaker 1: You know y'all just posted this and I got here,

828
00:32:37,360 --> 00:32:40,320
Speaker 1: y'all sold out in thirty It'd be like that sometimes.

829
00:32:40,400 --> 00:32:43,840
Speaker 3: So but yeah, it's it's it's all allocations. I want

830
00:32:43,840 --> 00:32:46,520
Speaker 3: people to know. It's alligate. Every store doesn't get everything

831
00:32:47,480 --> 00:32:50,920
Speaker 3: quantity and style. So so yeah, that stuff. Man, what

832
00:32:51,000 --> 00:32:52,640
Speaker 3: do you what do you see the soul Play brand

833
00:32:52,680 --> 00:32:54,239
Speaker 3: evolving to in the next couple of years. Oh?

834
00:32:54,360 --> 00:32:59,680
Speaker 1: Man, Again, it's just being super impactful, you know, even

835
00:32:59,720 --> 00:33:03,640
Speaker 1: bigg than you know, Atlanta or not bigger than that line,

836
00:33:03,720 --> 00:33:05,640
Speaker 1: just growing outside of the line and create more impacts.

837
00:33:05,640 --> 00:33:07,360
Speaker 1: So even right now we're in the process of building

838
00:33:07,400 --> 00:33:10,560
Speaker 1: out in es sports labs at the MLK Aquatic Center.

839
00:33:11,320 --> 00:33:12,920
Speaker 1: But as far as some wreck, you know, and again

840
00:33:13,600 --> 00:33:17,560
Speaker 1: on the surface is gaming, right, but with that is

841
00:33:17,720 --> 00:33:19,840
Speaker 1: crazy technology and we're also going to be bringing in

842
00:33:19,960 --> 00:33:22,320
Speaker 1: with the course partnership, it helps with parts of Wreck,

843
00:33:22,760 --> 00:33:26,720
Speaker 1: bringing in certification programs and that might be through Microsoft,

844
00:33:26,800 --> 00:33:28,640
Speaker 1: that might be through Google. So you know, kids that

845
00:33:28,720 --> 00:33:30,680
Speaker 1: might not want to go to traditional education route by

846
00:33:30,720 --> 00:33:33,000
Speaker 1: going to a four year college, you can still go here,

847
00:33:33,200 --> 00:33:36,640
Speaker 1: get your certification in Google, Microsoft, and still get you know,

848
00:33:36,960 --> 00:33:39,960
Speaker 1: a great paying job out of high school. Right, And

849
00:33:40,040 --> 00:33:41,600
Speaker 1: we want to do that not only here, but we

850
00:33:41,720 --> 00:33:43,600
Speaker 1: want to scale that out. So of course we don't

851
00:33:43,640 --> 00:33:46,080
Speaker 1: want to you know, be in the southeast area, probably

852
00:33:46,120 --> 00:33:48,080
Speaker 1: work our way up East coast and you know, eventually

853
00:33:48,120 --> 00:33:48,840
Speaker 1: go out to the West coast.

854
00:33:48,880 --> 00:33:50,880
Speaker 3: That's that's the biggest goal. But the biggest thing I

855
00:33:50,920 --> 00:33:52,080
Speaker 3: want to say, soul play Tokyo.

856
00:33:52,120 --> 00:33:53,880
Speaker 1: I've been telling everybody this, Okay, p would be like,

857
00:33:53,960 --> 00:33:55,920
Speaker 1: oh you so look, I'm to go in and put

858
00:33:55,960 --> 00:33:58,880
Speaker 1: it out there, soul play Tokyo because again, you know,

859
00:33:59,040 --> 00:34:03,400
Speaker 1: Tokyo is is is very streetwhear forward. They're very sneaker

860
00:34:03,440 --> 00:34:06,320
Speaker 1: for it, and of course gaming and anime is extremely

861
00:34:06,400 --> 00:34:08,480
Speaker 1: big out there, and again it just aligns with everything

862
00:34:08,520 --> 00:34:11,919
Speaker 1: that we're doing. So the biggest biggest goal on soul

863
00:34:11,960 --> 00:34:13,120
Speaker 1: play Tokyo for sure.

864
00:34:13,239 --> 00:34:16,520
Speaker 3: Oh man, I love it. Man. Going international for sure,

865
00:34:16,560 --> 00:34:18,600
Speaker 3: it got to got to man, I love it. Man.

866
00:34:18,640 --> 00:34:20,120
Speaker 2: We look TJ before we get out of here. Man,

867
00:34:20,160 --> 00:34:22,640
Speaker 2: how can folks find out more about soul Play. Support

868
00:34:22,760 --> 00:34:25,000
Speaker 2: y'all more poorly, come buy some sneakers, Like.

869
00:34:25,960 --> 00:34:28,759
Speaker 1: Yeah, you'all can find us at soul play a t

870
00:34:28,920 --> 00:34:30,600
Speaker 1: L s O L E p L A y A

871
00:34:30,760 --> 00:34:33,799
Speaker 1: t L on Twitter, same same handle at soul play

872
00:34:33,840 --> 00:34:34,279
Speaker 1: a t L.

873
00:34:34,360 --> 00:34:36,399
Speaker 3: And yeah, that's that's the bit. Oh and you can

874
00:34:36,800 --> 00:34:39,640
Speaker 3: shout for the address as let me add.

875
00:34:39,760 --> 00:34:42,879
Speaker 1: Okay, So our Decatur location is one zero six East

876
00:34:42,920 --> 00:34:46,839
Speaker 1: Ponce de Lyon, Decatur, Georgia. And our Lawrenceville location it's

877
00:34:46,920 --> 00:34:50,080
Speaker 1: nineteen fifty six the loose Highway squeek b one o

878
00:34:50,160 --> 00:34:52,560
Speaker 1: e O see it's it's a big sweet Lawrenceville, Georgia,

879
00:34:52,840 --> 00:34:55,960
Speaker 1: three zero zero four three ooh and.

880
00:34:56,040 --> 00:34:58,640
Speaker 3: I don't know that doting address. Look, it's only one

881
00:34:58,680 --> 00:35:01,520
Speaker 3: soul playing do today. You go right, it's only one

882
00:35:01,600 --> 00:35:03,719
Speaker 3: soul playing Dothan my bad Notthing team.

883
00:35:03,760 --> 00:35:06,880
Speaker 1: I'm sorry, I'm sorry, I'm sorry, but yeah, pull up

884
00:35:06,920 --> 00:35:09,879
Speaker 1: on us, buy some shoes, follow us on social Yeah,

885
00:35:09,920 --> 00:35:12,719
Speaker 1: and yeah, just help us with our community impact because

886
00:35:12,719 --> 00:35:15,120
Speaker 1: again I always tell people, it's bigger than sneakers and shoes.

887
00:35:15,920 --> 00:35:17,560
Speaker 3: We just used the sneakers and shoes to.

888
00:35:17,800 --> 00:35:21,520
Speaker 1: Again generate the revenue to gan to help impact our communities.

889
00:35:21,880 --> 00:35:23,919
Speaker 2: Well, that's dope with TJ Man. I appreciate you pulling

890
00:35:23,960 --> 00:35:24,680
Speaker 2: up for the pod man.

891
00:35:25,160 --> 00:35:27,160
Speaker 3: Thank you. Thanks coming to buttteron nomics and that's the

892
00:35:27,239 --> 00:35:28,800
Speaker 3: pod Jawn. We out appreciate it.

893
00:35:29,600 --> 00:35:31,840
Speaker 2: You've been listening to button Nomics and I'm your host,

894
00:35:32,040 --> 00:35:34,640
Speaker 2: Brandon Butler. Comments feedback. Want to be a part of

895
00:35:34,680 --> 00:35:37,200
Speaker 2: the show, Send us an email today at hello at

896
00:35:37,280 --> 00:35:40,560
Speaker 2: butterdomics dot com. Butter Nomics is produced in Atlanta, Georgia

897
00:35:40,600 --> 00:35:43,560
Speaker 2: at iHeartMedia by Ramsey, with marketing and support from Queen

898
00:35:43,640 --> 00:35:47,120
Speaker 2: and naked music provided by mister Hanky. If you haven't already,

899
00:35:47,239 --> 00:35:49,719
Speaker 2: hit that subscribe button and never missed an episode, and

900
00:35:49,960 --> 00:35:52,040
Speaker 2: be sure to follow us on all our social platforms

901
00:35:52,120 --> 00:35:55,279
Speaker 2: at butter dot at l. Listen to button Nomics on

902
00:35:55,320 --> 00:35:58,359
Speaker 2: the iHeartRadio app, Apple Podcasts, or wherever you get your

903
00:35:58,400 --> 00:35:58,960
Speaker 2: podcasts

904
00:36:00,120 --> 00:36:02,680
Speaker 3: Out count count Pump