WEBVTT - Ep 360: Launch Your Online Business ft. Nathalia Copeland

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<v Speaker 1>What's up?

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<v Speaker 2>Be a fam I am so thrilled to not be

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<v Speaker 2>alone in the studio today. I've been talking to myself

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<v Speaker 2>a lot since Tiffany's been on vacation and listen, I'm

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<v Speaker 2>a leo, so it's not the worst thing that you

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<v Speaker 2>know you could have me do is just be number

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<v Speaker 2>one on the call sheet. However, I am joined by

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<v Speaker 2>a powerful titan s today. She is one half of

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<v Speaker 2>like the Venus and Serena duo of online businesses and

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<v Speaker 2>creating a successful I don't know whatever you want to

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<v Speaker 2>make it lifestyle for themselves. Natalia Copeland, who I love. Hello, Hello,

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<v Speaker 2>so nice to meet you. I know she was complaining

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<v Speaker 2>about being up a little bit early, and I'm like, yeah,

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<v Speaker 2>I don't feel bad for you. You live in Hawaii and

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<v Speaker 2>you're moving to Portugal and you're gorgeous.

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<v Speaker 1>We'll ask you like, oh, is this a fake backdrop?

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<v Speaker 1>I'm like, no, no, no, it's I swear, it's Mike.

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<v Speaker 2>It's I r L. She is living the aspirational life.

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<v Speaker 2>But I call you one half of the Venus and

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<v Speaker 2>Serena duo because your sister we've had on the show before.

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<v Speaker 2>Delianne Barrows has been on the show. I think what

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<v Speaker 2>once or twice now, and that's how I found show.

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<v Speaker 2>That's how I yeah, well, thank you, and that is

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<v Speaker 2>how I found you because I was at this point

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<v Speaker 2>in my business for y'all. You know that I've you know,

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<v Speaker 2>launched a career coaching business in the past couple of

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<v Speaker 2>years now, and I was at this point last this

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<v Speaker 2>time last year really where I was like, Okay, I

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<v Speaker 2>think I'm going to try to have another kid, and

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<v Speaker 2>I kind of want to get a book deal too,

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<v Speaker 2>and looking at the year, I was like, how am

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<v Speaker 2>I gonna do this? But I don't also want to die,

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<v Speaker 2>Like I don't want to I just didn't want to

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<v Speaker 2>be the kind of entrepreneur who had an online business

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<v Speaker 2>and just was like basically creating another even worse than

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<v Speaker 2>a nine to five, like a nine to nine, yeah,

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<v Speaker 2>you know, a grind exactly. And I at the time

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<v Speaker 2>my career coaching platform, Mandy money Makers. I was doing

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<v Speaker 2>live coaching, which I loved when I was doing live

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<v Speaker 2>lessons for six to eight weeks per cohort, and it

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<v Speaker 2>was a very high touch, like I must be available

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<v Speaker 2>and fresh and sparkly for this group. And I realized,

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<v Speaker 2>like there's a little word called scaling, and I was like,

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<v Speaker 2>I can't scale this this way, right.

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<v Speaker 1>I remember when I reached out to Deli the program

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<v Speaker 1>to me, I was like, wait a minute, this is

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<v Speaker 1>how much for how many touch points?

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<v Speaker 2>So yeah, I know, okay, we worked on the price point.

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<v Speaker 2>But when I reached out to Delhi, I was like,

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<v Speaker 2>you do like online webinars? And I think part of

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<v Speaker 2>me was just I had been so hands on with

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<v Speaker 2>early my business, doing like one on one coaching sessions.

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<v Speaker 2>You know, I did a bunch of free ones for

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<v Speaker 2>a long time to really make sure that I was

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<v Speaker 2>investing time, getting to know my customer all of that.

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<v Speaker 2>But I then recognized. I was like, let me see

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<v Speaker 2>what this whole webinar funnel is talking about and how

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<v Speaker 2>this can work for me. And that's when Delhi was like,

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<v Speaker 2>I'm not going to waste your time. Just go Toto Talian.

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<v Speaker 2>She is my business coach, my sister, And that's when

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<v Speaker 2>I found you and we have been working together. We

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<v Speaker 2>started working. I took your I started enrolled in your

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<v Speaker 2>course and I say enrolled because as a person who

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<v Speaker 2>now has an online course, you can enroll, but did

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<v Speaker 2>you actually take it? I know we've talked about this.

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<v Speaker 2>I'm just like, I've done that. I've done the modules,

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<v Speaker 2>okay back in July, and you really have. I mean

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<v Speaker 2>obviously it was your your strategy and your lessons that

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<v Speaker 2>really helped me. Yeah, create now a less high touch

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<v Speaker 2>but still really impactful Mandy Moneymaker experience where everyone's getting

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<v Speaker 2>as much value, I believe, but without I can see myself. Oh,

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<v Speaker 2>I can take breaks, I can go to Costa Rica

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<v Speaker 2>next week. I can have this baby in a couple

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<v Speaker 2>of months, you know, and hopefully i'll have another book

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<v Speaker 2>baby after that. So thank you for being here and

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<v Speaker 2>thank you for helping me.

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<v Speaker 1>Thank you for doing the work again. You know, I

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<v Speaker 1>tell people I just have the strategy. You guys give

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<v Speaker 1>me too much credit when you're sometimes recording your testimonials,

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<v Speaker 1>which I love seeing. But at the end of the day,

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<v Speaker 1>it's like buying a book and not reading it right,

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<v Speaker 1>Like you have to be the one to execute. So yeah,

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<v Speaker 1>some people purchase and then they actually don't like open

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<v Speaker 1>the program until a couple months later, but once they do,

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<v Speaker 1>they're like blown away and then they start taking action.

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<v Speaker 1>So you're a perfect example. When I use the timeline

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<v Speaker 1>of how long it takes to see success. It's like

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<v Speaker 1>at your point in the business, like within thirty days

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<v Speaker 1>of you doing some focused work, you could see some results.

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<v Speaker 1>If somebody is starting from absolute scratch, it could take them,

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<v Speaker 1>like you know, maybe three to four months to really

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<v Speaker 1>start seeing some traction.

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<v Speaker 2>Yeah. And I think it's also like you do a

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<v Speaker 2>good job I think of setting that expectation and I

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<v Speaker 2>want I want to get into all of that, but

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<v Speaker 2>I also want to back up because I obviously know

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<v Speaker 2>so much about your business prowess and how you've gotten

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<v Speaker 2>to where you are today. I mean you've had over

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<v Speaker 2>a decade maybe fifteen. I mean you're so young with

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<v Speaker 2>still so much experience in all different facets. You're like

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<v Speaker 2>a cat with nine lives. You've had several professional lives.

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<v Speaker 1>Yeah, becausarted my first business like eighteen.

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<v Speaker 2>Right, and you had and it took you a while

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<v Speaker 2>to get to this place where you were like, oh,

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<v Speaker 2>this is the thing that I can be teaching and

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<v Speaker 2>this is my unique value. So yeah, back es up

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<v Speaker 2>to like baby Natalia and when you launched your business

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<v Speaker 2>and how you sort of landed where you are today.

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<v Speaker 1>Yeah. So my sister and I like to joke. You know.

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<v Speaker 1>Our first joint entrepreneurial venture was when we were in

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<v Speaker 1>like middle school or high school, and we used to

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<v Speaker 1>sell like lollipops at the bus stop, like we were

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<v Speaker 1>hustling back then, trying to make some extra cash.

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<v Speaker 2>A very entrepreneurial little chunky kid mind those lollipops from you.

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<v Speaker 1>Like, so we had you know, we had that influence

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<v Speaker 1>early on. Both our parents, you know, were self employed,

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<v Speaker 1>but still like struggled a lot. I started businesses, my

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<v Speaker 1>first LLC when I was seventeen eighteen, you know, did

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<v Speaker 1>not see a lot of six us with that, but

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<v Speaker 1>it taught me a lot of lessons. I started a

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<v Speaker 1>second consulting business, saw more success with that. Eventually didn't

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<v Speaker 1>really like what I was teaching, like the topic. It

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<v Speaker 1>was like real estate consulting real estate. So okay, yeah,

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<v Speaker 1>so I actually was working. It was kind of like

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<v Speaker 1>sales and real estate where I was working for law

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<v Speaker 1>firms and they would have like inbound leads calling me,

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<v Speaker 1>and I would like vet if they were a good

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<v Speaker 1>fit for their real estate law firm. So I was like, Okay,

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<v Speaker 1>I'm really good at this sales thing. I was always

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<v Speaker 1>like at the top, like sales chart of other salespeople

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<v Speaker 1>on the team, but the topic just wasn't It wasn't

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<v Speaker 1>what I was really interested in. Then I, you know,

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<v Speaker 1>married my husband who's in the military, and moved to

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<v Speaker 1>Japan and pretty much like closed up shop and started

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<v Speaker 1>a whole new life. And it was exciting for those

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<v Speaker 1>two years to kind of be like Peter Pan and

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<v Speaker 1>not have to grow up. But eventually I was like

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<v Speaker 1>this life of moving around every two to three years,

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<v Speaker 1>like I'm going to make money? How am I gonna,

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<v Speaker 1>you know, have a career that grows with you as

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<v Speaker 1>you continue to move us around the world. And that's

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<v Speaker 1>when I decided to go back to school get my

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<v Speaker 1>masters in marketing in London, which was awesome, and then

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<v Speaker 1>I got this job at this firm that was teaching

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<v Speaker 1>Facebook ads. And this was like seven eight years ago

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<v Speaker 1>when Facebook ads was just those little ads if you remember,

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<v Speaker 1>on the desktop on the right hand side, like that

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<v Speaker 1>was it, and it was it was mind blowing. It

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<v Speaker 1>was like what and all the targeting that you could

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<v Speaker 1>do back then. Now if you think Facebook ad targeting

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<v Speaker 1>is a little creepy today, you don't even know. Like

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<v Speaker 1>back then, the kind of stuff you could do. So

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<v Speaker 1>that really taught me a lot. And from there I

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<v Speaker 1>saw somebody selling a membership and that membership was you

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<v Speaker 1>know about Facebook Ads. He was like an expert, and

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<v Speaker 1>we actually, as the agency, the marketing firm I worked for,

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<v Speaker 1>we paid him to join this membership and you know

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<v Speaker 1>he would help us. Everybody was just kind of learning.

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<v Speaker 1>No one was really an expert that time. And I

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<v Speaker 1>did the math in my head and I was like,

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<v Speaker 1>wait a minute, he is how many members and he's

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<v Speaker 1>charging how much a month? And that was the aha,

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<v Speaker 1>light bulb moment that I realized the information education industry

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<v Speaker 1>like could really be something. And it opened my eyes

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<v Speaker 1>and I was like, this is it. Like I know,

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<v Speaker 1>I've always had like that desire to start a business,

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<v Speaker 1>like starting a business around this topic and also you know,

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<v Speaker 1>selling like some sort of information product, whether it's a

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<v Speaker 1>membership or a course, That's what I'm going to do.

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<v Speaker 1>And yeah, I started with Facebook Ads. That was like

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<v Speaker 1>my first major product. And then you know, the evolution

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<v Speaker 1>is where I ended up today. So there's a lot

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<v Speaker 1>of a lot of pivots, a lot of in betweens.

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<v Speaker 1>I've been in business five years now and I love

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<v Speaker 1>what I'm doing today. I feel like I'm finally I

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<v Speaker 1>found my thing.

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<v Speaker 2>Isn't that just a beautiful time? And you know what

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<v Speaker 2>I love about your story too, is people are in

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<v Speaker 2>a rush to find their thing, you know, and I

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<v Speaker 2>feel like everyone is on their own path. And I

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<v Speaker 2>remind people a lot of that as a career coach,

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<v Speaker 2>because there's just you see everyone else doing their thing,

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<v Speaker 2>and like you see them in their zone of genius,

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<v Speaker 2>or even you think that they're in their zone of genius,

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<v Speaker 2>they may not feel that way. They may be like,

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<v Speaker 2>this is not it for me. I'm good at it,

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<v Speaker 2>but it's not it. And so what I love about

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<v Speaker 2>your story, and that's why I wanted you to go backwards,

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<v Speaker 2>because if we just started the end Natalia business coach,

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<v Speaker 2>Baddie multi gajillion, You know, Air, I'm sure moving to

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<v Speaker 2>Portugal and living this valulous life.

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<v Speaker 1>Soon to be soon to be having gotten to the multijillionairea.

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<v Speaker 2>Manifest We'll take your sister's course, Okay, no, but right,

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<v Speaker 2>like to show the journey and like you being willing

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<v Speaker 2>to try things like open the LLC, try a couple things.

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<v Speaker 2>I obviously had a whole previous life in journalism and

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<v Speaker 2>marketing as well organic marketing not paid now I'm wishing

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<v Speaker 2>I had more experience with paid now that I'm like,

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<v Speaker 2>you know, finally getting into the Facebook ad world. But anyway,

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<v Speaker 2>so so happy that you shared a little bit of

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<v Speaker 2>that because right, like and this is also such a

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<v Speaker 2>key part of what you do with your with your

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<v Speaker 2>business the fast Academy is you help people figure out

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<v Speaker 2>their thing and what I like about it too, and

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<v Speaker 2>you can talk about this is like some people think

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<v Speaker 2>when they or this is my impression when you first

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<v Speaker 2>start with a business, that it has to be the

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<v Speaker 2>thing and like almost not giving yourself any room to

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<v Speaker 2>not fail. But like pivot or like say ah, this

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<v Speaker 2>wasn't it or people didn't like didn't respond to this,

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<v Speaker 2>so let me try something different. So can you talk

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<v Speaker 2>about those like people who are waiting to launch something

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<v Speaker 2>or waiting to start maybe an information based like online business,

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<v Speaker 2>and are waiting because they don't feel like they have

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<v Speaker 2>the perfect idea yet. Any advice for them?

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<v Speaker 1>Absolutely. I just taught a workshop yesterday and we were

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<v Speaker 1>talking about this, and I asked in the chat, how

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<v Speaker 1>long have you been sitting on a desire to launch

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<v Speaker 1>a business or an idea, but haven't moved forward, and

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<v Speaker 1>the chat lit up and everybody was like a year,

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<v Speaker 1>six months, five years, three years, like months years where

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<v Speaker 1>people are just sitting there. And the funny thing is

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<v Speaker 1>is you are afraid of picking the wrong thing. But

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<v Speaker 1>when you look at the opportunity cost of what you

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<v Speaker 1>lost from all those years sitting there thinking about it

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<v Speaker 1>and not taking action, the money you're afraid to lose,

0:11:25.920 --> 0:11:28.960
<v Speaker 1>or the time you're afraid to lose through in action,

0:11:29.360 --> 0:11:31.960
<v Speaker 1>you've already lost it. Right, So I always tell people

0:11:32.000 --> 0:11:35.160
<v Speaker 1>in action is a decision. So you've made that decision.

0:11:35.200 --> 0:11:36.920
<v Speaker 1>Now you just have to wake up tomorrow and say

0:11:37.120 --> 0:11:39.560
<v Speaker 1>I'm making a decision in the other direction, because the

0:11:39.600 --> 0:11:42.520
<v Speaker 1>decision is being made for you every single day that

0:11:42.559 --> 0:11:45.600
<v Speaker 1>you say, I want to stay in research mode, right,

0:11:45.640 --> 0:11:48.520
<v Speaker 1>we find ourselves in that loop and I just need

0:11:48.559 --> 0:11:51.840
<v Speaker 1>to do a little bit search research. So that is the.

0:11:51.760 --> 0:11:54.280
<v Speaker 2>Most got your certified.

0:11:54.280 --> 0:11:58.120
<v Speaker 1>Yes, it is. It gives us permission to never launch anything,

0:11:58.480 --> 0:12:01.360
<v Speaker 1>so that way we're never judged, we can never fail,

0:12:01.640 --> 0:12:05.120
<v Speaker 1>we can never you know, do anything wrong, because hey,

0:12:05.240 --> 0:12:07.760
<v Speaker 1>I'm still thinking about it, right, I'm still in research mode.

0:12:07.920 --> 0:12:11.640
<v Speaker 1>So my advice is get comfortable with. And you know,

0:12:11.679 --> 0:12:13.160
<v Speaker 1>I know you said didn't want to fail, but I

0:12:13.200 --> 0:12:16.040
<v Speaker 1>actually use this phrase with my students. Get comfortable with

0:12:16.040 --> 0:12:19.360
<v Speaker 1>failing forward, right, That is that is the goal every

0:12:19.360 --> 0:12:22.440
<v Speaker 1>successful person that you admire online today, if you have

0:12:22.480 --> 0:12:24.680
<v Speaker 1>an opportunity to ask them on a live or in

0:12:24.720 --> 0:12:27.320
<v Speaker 1>a DM and they'll answer, ask them, is the thing

0:12:27.360 --> 0:12:30.920
<v Speaker 1>you're doing today where you started? And I guarantee ninety

0:12:31.000 --> 0:12:33.000
<v Speaker 1>nine point nine nine nine percent of them will be

0:12:33.080 --> 0:12:33.600
<v Speaker 1>like no.

0:12:34.880 --> 0:12:37.400
<v Speaker 2>I was just I was creating a new landing page

0:12:37.400 --> 0:12:40.080
<v Speaker 2>for my masterclass last night, and I was, you know,

0:12:40.559 --> 0:12:41.920
<v Speaker 2>it was three and o'clock in the morning, and I'm like,

0:12:42.000 --> 0:12:44.520
<v Speaker 2>let me see what italius looks like anyway, because I

0:12:44.640 --> 0:12:46.400
<v Speaker 2>like to do that on Squarespace. I'll get in there

0:12:46.400 --> 0:12:47.880
<v Speaker 2>and like build a little page. I think it came

0:12:47.880 --> 0:12:51.200
<v Speaker 2>out cute anyway. And as I was going through my

0:12:51.240 --> 0:12:54.760
<v Speaker 2>library or photos, I was it was immediately reminded. I

0:12:54.800 --> 0:12:57.120
<v Speaker 2>went back to like the earliest photos added in like

0:12:57.160 --> 0:13:01.120
<v Speaker 2>my really shitty canva. Like you know, we attempts at creating,

0:13:01.160 --> 0:13:04.480
<v Speaker 2>can't I have those two promotions for my and like

0:13:04.559 --> 0:13:07.400
<v Speaker 2>the whole like I didn't have any branding. My website

0:13:07.440 --> 0:13:09.680
<v Speaker 2>was just it was, but I was doing the damn thing,

0:13:09.720 --> 0:13:12.160
<v Speaker 2>you know, like I was. I've never been a person

0:13:12.280 --> 0:13:15.640
<v Speaker 2>to sit too long when I when I feel like

0:13:15.720 --> 0:13:17.560
<v Speaker 2>I'm gonna try this, you know, just kind of going

0:13:17.600 --> 0:13:21.080
<v Speaker 2>for it. And yeah, the same thing applies so much.

0:13:21.120 --> 0:13:23.880
<v Speaker 2>And even in my career coaching with people who think

0:13:23.880 --> 0:13:27.200
<v Speaker 2>they're undervalued, think that they you know, maybe could be

0:13:27.240 --> 0:13:30.640
<v Speaker 2>worth more, think that they need to stop working for

0:13:30.720 --> 0:13:34.200
<v Speaker 2>someplace that you know, a manager who's toxic or a

0:13:34.240 --> 0:13:36.800
<v Speaker 2>place that keeps promising they'll get a raise and then

0:13:36.800 --> 0:13:41.240
<v Speaker 2>it never manifest and I'm like, why are you letting

0:13:41.280 --> 0:13:45.040
<v Speaker 2>them dictate your timeline? You know, so like doing something,

0:13:45.040 --> 0:13:46.920
<v Speaker 2>and it's that fear of what if I choose the

0:13:46.920 --> 0:13:49.360
<v Speaker 2>wrong thing? I'm like, well what if? And then you

0:13:49.400 --> 0:13:52.480
<v Speaker 2>can choose another thing. And it's almost like if you

0:13:52.600 --> 0:13:55.200
<v Speaker 2>don't fail, if you don't have that experience and you

0:13:55.280 --> 0:13:58.360
<v Speaker 2>survive it, then you're even more afraid. Does that make sense?

0:13:58.880 --> 0:14:01.160
<v Speaker 2>Like you kind of need to try that you can bounce.

0:14:00.960 --> 0:14:05.280
<v Speaker 1>Back being like paralyzed that Hey, you know, I don't

0:14:05.360 --> 0:14:07.640
<v Speaker 1>I've never had the experience of trying something and it

0:14:07.720 --> 0:14:10.480
<v Speaker 1>not working out, So now everything that I do if

0:14:10.559 --> 0:14:12.640
<v Speaker 1>it doesn't work out. I'm going to take that lost

0:14:12.640 --> 0:14:15.160
<v Speaker 1>ten times harder than I should. I have done a

0:14:15.160 --> 0:14:18.160
<v Speaker 1>webinar where I haven't sold anything. I have launched products

0:14:18.200 --> 0:14:21.320
<v Speaker 1>that did not succeed. I've launched products that did succeed,

0:14:21.360 --> 0:14:23.320
<v Speaker 1>and then I realized, I don't want to sell this

0:14:23.400 --> 0:14:27.360
<v Speaker 1>product anymore. You don't get to where, right, you don't

0:14:27.400 --> 0:14:31.120
<v Speaker 1>get to where like you are today seeing that success

0:14:31.520 --> 0:14:35.560
<v Speaker 1>without that because it is all experimentation. And I would

0:14:35.600 --> 0:14:38.440
<v Speaker 1>equate it to somebody saying I just graduated from college

0:14:38.720 --> 0:14:40.840
<v Speaker 1>and the job that I pick has to be the

0:14:40.960 --> 0:14:44.080
<v Speaker 1>job for the rest of my life. No one thinks that, right.

0:14:44.160 --> 0:14:46.560
<v Speaker 1>Everyone's like, let me just get this job, let me

0:14:46.600 --> 0:14:49.040
<v Speaker 1>see how it feels, let me pay my bills, and

0:14:49.080 --> 0:14:50.960
<v Speaker 1>then I can like grow and grow and grow in

0:14:51.000 --> 0:14:54.120
<v Speaker 1>my career. Look at your business idea the same way.

0:14:55.400 --> 0:14:59.120
<v Speaker 2>Yeah, and just having new chapters. Okay, so let's talk

0:14:59.200 --> 0:15:01.880
<v Speaker 2>about so if someone has that seed of an idea

0:15:02.040 --> 0:15:04.480
<v Speaker 2>and what's funny is well, not funny. But the reality

0:15:04.520 --> 0:15:08.280
<v Speaker 2>of my work is that I recognized in the people,

0:15:08.360 --> 0:15:10.360
<v Speaker 2>the women that I was working with, that yes, I'm

0:15:10.400 --> 0:15:12.840
<v Speaker 2>coaching them through nine to fives and all of that.

0:15:13.120 --> 0:15:16.320
<v Speaker 2>I love working with women. In their forties, like mid

0:15:16.400 --> 0:15:18.920
<v Speaker 2>to late not in late career, but mid career, because

0:15:18.960 --> 0:15:21.600
<v Speaker 2>I feel like at that point, you know a lot

0:15:21.600 --> 0:15:24.520
<v Speaker 2>about yourself, You've developed a skill set, a niche, you

0:15:24.560 --> 0:15:27.160
<v Speaker 2>have sort of your information superpower, and I feel like

0:15:27.160 --> 0:15:31.200
<v Speaker 2>you're well positioned to actually create whether it's a consulting

0:15:31.240 --> 0:15:34.600
<v Speaker 2>business or you know, an online course, And it's like

0:15:34.960 --> 0:15:37.920
<v Speaker 2>helping them part of me is also helping them through

0:15:37.960 --> 0:15:40.160
<v Speaker 2>their career, but also like, I know you have a

0:15:40.200 --> 0:15:43.240
<v Speaker 2>secret baby ambition to have your own business someday, So

0:15:43.280 --> 0:15:45.720
<v Speaker 2>what would that be and starting to help them figure

0:15:45.760 --> 0:15:47.400
<v Speaker 2>out what that thing would be. So what would be

0:15:47.480 --> 0:15:49.960
<v Speaker 2>the first step for a step that you would say

0:15:50.480 --> 0:15:53.280
<v Speaker 2>to take If you are someone who's like, I'm feeling

0:15:53.280 --> 0:15:56.240
<v Speaker 2>pretty good in my job now, but I would like

0:15:56.320 --> 0:15:58.400
<v Speaker 2>to create my own income. I would like to have,

0:15:58.920 --> 0:16:01.920
<v Speaker 2>you know, potentially a course or something I launch online,

0:16:01.920 --> 0:16:05.320
<v Speaker 2>a product to start with, and just get something out

0:16:05.360 --> 0:16:07.240
<v Speaker 2>there to just you know, get over that fear a

0:16:07.240 --> 0:16:08.440
<v Speaker 2>little bit and just do something.

0:16:09.600 --> 0:16:12.760
<v Speaker 1>So I have a great framework for this, and newsflash,

0:16:12.840 --> 0:16:16.040
<v Speaker 1>it's not going to start with follow your passion. That

0:16:16.040 --> 0:16:20.920
<v Speaker 1>comes later. So it's breaking down like what skills are

0:16:20.960 --> 0:16:23.960
<v Speaker 1>you proficient at? Is it going to be profitable? And

0:16:24.000 --> 0:16:26.360
<v Speaker 1>then are you passionate about it? And the reason why

0:16:26.400 --> 0:16:28.600
<v Speaker 1>I don't tell people to start with the passion is

0:16:28.680 --> 0:16:31.320
<v Speaker 1>because you might have a job right now that you're

0:16:31.360 --> 0:16:33.640
<v Speaker 1>looking to get out of, but there could be a

0:16:33.680 --> 0:16:37.920
<v Speaker 1>skill set inside of that job that you can repurpose

0:16:38.400 --> 0:16:41.360
<v Speaker 1>somewhere else in your business. Like I had somebody who

0:16:41.440 --> 0:16:44.160
<v Speaker 1>worked for a pharmaceutical company as a sales rep. She

0:16:44.240 --> 0:16:46.760
<v Speaker 1>was not interested in doing that anymore, but her sale

0:16:46.760 --> 0:16:50.400
<v Speaker 1>skills were incredible. She ended up transferring those sales skills

0:16:50.720 --> 0:16:53.720
<v Speaker 1>into a course about being more confident on the phone

0:16:54.080 --> 0:16:57.840
<v Speaker 1>to sell things, you know, business to business, and you know,

0:16:57.920 --> 0:17:00.320
<v Speaker 1>created a course for entrepreneurs that have to do phones else.

0:17:00.640 --> 0:17:02.400
<v Speaker 1>So I really want you to kind of list out

0:17:02.680 --> 0:17:04.720
<v Speaker 1>what are all the things first that you're proficient at,

0:17:04.760 --> 0:17:07.600
<v Speaker 1>that you're good at. Could be things that are in work,

0:17:07.640 --> 0:17:10.800
<v Speaker 1>it could be things that are you know, hobby skills.

0:17:11.160 --> 0:17:13.720
<v Speaker 1>And also personal events I think are a big one

0:17:13.720 --> 0:17:16.600
<v Speaker 1>that people overlook, you know, just to be a little

0:17:16.600 --> 0:17:19.760
<v Speaker 1>bit vulnerable. I talk about how I've had a couple

0:17:19.760 --> 0:17:23.520
<v Speaker 1>of miscarriages, I've had heart surgeries. I was an undocumented

0:17:23.560 --> 0:17:26.240
<v Speaker 1>immigrant and while I personally am not going to teach

0:17:26.280 --> 0:17:28.679
<v Speaker 1>on those things. I bring it up because I have

0:17:28.720 --> 0:17:31.840
<v Speaker 1>people who have gone through fertility issues and because of

0:17:31.880 --> 0:17:34.359
<v Speaker 1>that they can now share their story with somebody else

0:17:34.720 --> 0:17:37.600
<v Speaker 1>and help them through, you know, the methods that worked

0:17:37.600 --> 0:17:40.119
<v Speaker 1>for them. Or I had somebody who their child was

0:17:40.880 --> 0:17:44.199
<v Speaker 1>suffering from drug addiction, and you know, she created a

0:17:44.240 --> 0:17:47.159
<v Speaker 1>course to help other mothers, like, hey, you know you

0:17:47.160 --> 0:17:49.199
<v Speaker 1>can't fix your child, but here's how you cope with

0:17:49.240 --> 0:17:53.680
<v Speaker 1>this life event. So don't discount also big life events

0:17:53.960 --> 0:17:55.960
<v Speaker 1>that you may have gone through and how you could

0:17:56.560 --> 0:17:59.360
<v Speaker 1>help other people. And then once you like have all

0:17:59.400 --> 0:18:02.040
<v Speaker 1>that and down, you look at your paper and you're like,

0:18:02.040 --> 0:18:03.879
<v Speaker 1>all right, let me pick like three of them that

0:18:03.960 --> 0:18:06.320
<v Speaker 1>I'm like the most proficient at and let me actually

0:18:06.359 --> 0:18:10.520
<v Speaker 1>see if there's profitability in this market. And that's like,

0:18:10.880 --> 0:18:13.600
<v Speaker 1>you know, a whole nother competitor analysis conversation that we

0:18:13.600 --> 0:18:16.719
<v Speaker 1>can have. But it's pretty quick to see, hey, are

0:18:16.720 --> 0:18:20.040
<v Speaker 1>people actually selling things around this topic? Can I make money?

0:18:20.640 --> 0:18:22.719
<v Speaker 2>And if they're not about it, yeah, I think at

0:18:22.720 --> 0:18:25.200
<v Speaker 2>this point people get psyched out because instead of looking

0:18:25.240 --> 0:18:28.560
<v Speaker 2>at it as opportunity, they think, oh, there's so many

0:18:28.640 --> 0:18:30.600
<v Speaker 2>there's no room for me. What am I going to do?

0:18:30.640 --> 0:18:32.679
<v Speaker 2>That's a different eyes suck back to work.

0:18:33.119 --> 0:18:35.199
<v Speaker 1>So the market mind saturated?

0:18:35.480 --> 0:18:38.400
<v Speaker 2>Yeah, yeah, so mine. You must hear that a million times.

0:18:38.400 --> 0:18:40.960
<v Speaker 2>I'm sure everyone who joins your you know, your platform

0:18:41.119 --> 0:18:43.520
<v Speaker 2>must say that. But yeah, so talk talk about that.

0:18:43.600 --> 0:18:46.520
<v Speaker 2>How do you? And for It's all about shifting the mindset, right,

0:18:46.600 --> 0:18:50.199
<v Speaker 2>So it's a competitor analysis, not a competitor you know,

0:18:50.320 --> 0:18:52.680
<v Speaker 2>I don't know, just a walk of shame or something

0:18:52.720 --> 0:18:53.000
<v Speaker 2>like that.

0:18:53.480 --> 0:18:57.000
<v Speaker 1>Yeah, what is it called? Like a zero sum game?

0:18:57.080 --> 0:18:59.560
<v Speaker 1>Like somebody has to lose in order for you to win. Like,

0:18:59.600 --> 0:19:03.359
<v Speaker 1>it's not that. So if you don't see any competition,

0:19:04.000 --> 0:19:05.879
<v Speaker 1>then this should not be the first thing that you

0:19:06.000 --> 0:19:09.160
<v Speaker 1>venture out. Right, your time will come to create your

0:19:09.240 --> 0:19:13.080
<v Speaker 1>big shark tank never before seen idea. Don't make it

0:19:13.080 --> 0:19:16.439
<v Speaker 1>be your first venture ever in business. You know, that

0:19:16.560 --> 0:19:20.600
<v Speaker 1>is my honest advice. Because it is already hard enough

0:19:20.720 --> 0:19:23.119
<v Speaker 1>to start a business. Don't make things harder for yourself.

0:19:23.160 --> 0:19:26.680
<v Speaker 1>Find something that has a little bit of proven runway

0:19:26.760 --> 0:19:29.200
<v Speaker 1>in front of you. And then in terms of making

0:19:29.240 --> 0:19:32.320
<v Speaker 1>yourself stand out, it is not about looking at somebody

0:19:32.320 --> 0:19:35.720
<v Speaker 1>else who's doing nutrition or somebody else who's doing career coaching.

0:19:35.800 --> 0:19:39.600
<v Speaker 1>Or money coaching. It is saying what specific problem can

0:19:39.680 --> 0:19:42.879
<v Speaker 1>I solve that's going to make me stand out? So,

0:19:43.200 --> 0:19:46.000
<v Speaker 1>you know, career coaching is a fantastic example where so

0:19:46.040 --> 0:19:48.720
<v Speaker 1>many people will say, well I could be a career coach,

0:19:48.760 --> 0:19:51.200
<v Speaker 1>and I'm like, okay, well there's a lot of facets

0:19:51.240 --> 0:19:53.399
<v Speaker 1>about that. Are you going to help with like negotiation?

0:19:53.520 --> 0:19:55.840
<v Speaker 1>Are you going to help with, you know, the job interview.

0:19:55.880 --> 0:19:59.000
<v Speaker 1>Are you going to help with you know, being more

0:19:59.040 --> 0:20:01.240
<v Speaker 1>confident at work so you can talk to your manager

0:20:01.560 --> 0:20:04.040
<v Speaker 1>and get those big projects that you want to get.

0:20:04.560 --> 0:20:08.040
<v Speaker 1>So notice how just saying you know, career coaching one

0:20:08.080 --> 0:20:11.840
<v Speaker 1>on one not as clear, not as exciting. But when

0:20:11.840 --> 0:20:14.679
<v Speaker 1>you get very specific about the problems that you solve,

0:20:15.200 --> 0:20:19.360
<v Speaker 1>it's very unlikely that another career coach will be teaching

0:20:19.480 --> 0:20:22.440
<v Speaker 1>almost the exact same problems in the exact same way,

0:20:22.680 --> 0:20:24.600
<v Speaker 1>and that is your differentiating factor.

0:20:24.880 --> 0:20:27.399
<v Speaker 2>Soil the negotiation, baby, Yeah.

0:20:27.160 --> 0:20:30.280
<v Speaker 1>There you go. There you go very very clear. So

0:20:30.480 --> 0:20:34.160
<v Speaker 1>people get afraid of picking a specific problem because they say,

0:20:34.200 --> 0:20:37.040
<v Speaker 1>I don't want to limit myself, and I always tell them,

0:20:37.160 --> 0:20:40.440
<v Speaker 1>you're not limiting yourself, you're limiting your offer. And guess

0:20:40.440 --> 0:20:43.119
<v Speaker 1>what you can have more than one offer. Your offer

0:20:43.200 --> 0:20:46.040
<v Speaker 1>is not you. Your entire identity should not be wrapped

0:20:46.119 --> 0:20:48.639
<v Speaker 1>up in that offer. Get one thing off the ground,

0:20:48.720 --> 0:20:51.280
<v Speaker 1>get some cash flow in your pocket, and then worry

0:20:51.320 --> 0:20:53.520
<v Speaker 1>about creating more offers later.

0:20:54.640 --> 0:20:57.480
<v Speaker 2>Yeah, I'm very much in that. Create the one really

0:20:57.520 --> 0:21:01.280
<v Speaker 2>good offer, Mandy, and just ill on it for a while.

0:21:01.400 --> 0:21:05.080
<v Speaker 2>So I've been doing this webinar nail the negotiation since

0:21:05.119 --> 0:21:09.000
<v Speaker 2>September when I relaunched, and that has you know, been

0:21:09.119 --> 0:21:12.320
<v Speaker 2>the I mean marketing lingo. It's been the funnel or

0:21:12.320 --> 0:21:16.520
<v Speaker 2>the launch pad for just enticing people and showing them

0:21:16.520 --> 0:21:19.200
<v Speaker 2>what I can do so that they feel confident coming

0:21:19.240 --> 0:21:24.120
<v Speaker 2>into my online career academy. And what really is helpful

0:21:24.200 --> 0:21:26.840
<v Speaker 2>for me is even through that masterclass, through teaching that

0:21:26.920 --> 0:21:30.840
<v Speaker 2>again and again and again, I feel even more confident

0:21:30.880 --> 0:21:34.399
<v Speaker 2>about what I'm offering because of the feedback and because

0:21:34.400 --> 0:21:37.479
<v Speaker 2>of the you know, the actual good that I'm doing

0:21:37.560 --> 0:21:39.560
<v Speaker 2>and I and you can't get that kind of feedback

0:21:39.600 --> 0:21:43.000
<v Speaker 2>if you're not teaching something and trying it and seeing

0:21:43.040 --> 0:21:46.239
<v Speaker 2>if people are, yeah, are moved by it. And I

0:21:46.280 --> 0:21:48.520
<v Speaker 2>had done a couple of versions of it before my

0:21:48.680 --> 0:21:52.040
<v Speaker 2>very first one was seventy to seven hundred K and

0:21:52.080 --> 0:21:54.159
<v Speaker 2>it was like how how to build wealth through your

0:21:54.240 --> 0:21:57.439
<v Speaker 2>nine to five? And it was like my story. And

0:21:57.640 --> 0:21:59.680
<v Speaker 2>at that point I had been coaching for a while,

0:21:59.760 --> 0:22:02.000
<v Speaker 2>but I I didn't have a ton of like case

0:22:02.040 --> 0:22:04.159
<v Speaker 2>studies to share, so I focused on myself and then

0:22:04.200 --> 0:22:07.679
<v Speaker 2>I did ever recession proof webinar in the summer. That

0:22:07.840 --> 0:22:11.040
<v Speaker 2>was fine, but I didn't really really feel like I

0:22:11.119 --> 0:22:14.040
<v Speaker 2>hit the thing until third times a term when I

0:22:14.119 --> 0:22:19.159
<v Speaker 2>focused in on nail your negotiation. So this is the

0:22:19.240 --> 0:22:22.440
<v Speaker 2>part where I think analysis paralysis can come in where

0:22:22.440 --> 0:22:25.160
<v Speaker 2>people are like, wait, so how do I where do

0:22:25.200 --> 0:22:26.879
<v Speaker 2>I what is it on zoom? Like, how do I

0:22:26.960 --> 0:22:29.800
<v Speaker 2>launch this? How do I tell people about it? It's

0:22:29.880 --> 0:22:33.720
<v Speaker 2>very overwhelming, right, So where would you say, like tools wise,

0:22:34.119 --> 0:22:37.800
<v Speaker 2>people can start getting what they need to actually create

0:22:37.840 --> 0:22:40.600
<v Speaker 2>their product, to create a course or even before a course,

0:22:40.960 --> 0:22:44.159
<v Speaker 2>like a free you know, entry point for people to

0:22:44.200 --> 0:22:46.040
<v Speaker 2>come join them, like my my webinar.

0:22:47.160 --> 0:22:49.440
<v Speaker 1>I mean honestly, I think and you know, I teach

0:22:49.480 --> 0:22:51.840
<v Speaker 1>an entire module on this inside my program, which is

0:22:52.280 --> 0:22:55.040
<v Speaker 1>like the tech and I give people the bare bones,

0:22:55.400 --> 0:22:58.600
<v Speaker 1>like the very the least amount of tools that you

0:22:58.640 --> 0:23:00.920
<v Speaker 1>can spend the least amount of money to just get

0:23:00.960 --> 0:23:04.000
<v Speaker 1>something off the ground versus, hey, here's a little bit

0:23:04.000 --> 0:23:07.000
<v Speaker 1>more fancier tools that maybe is going to make your

0:23:07.000 --> 0:23:09.000
<v Speaker 1>life a little bit easier and the learning curve won't

0:23:09.000 --> 0:23:11.560
<v Speaker 1>be as high, but maybe you got to pay, you know,

0:23:11.800 --> 0:23:13.800
<v Speaker 1>one to two hundred bucks a month to kind of

0:23:13.800 --> 0:23:16.320
<v Speaker 1>invest in that tool. So and I get it right.

0:23:16.359 --> 0:23:19.240
<v Speaker 1>When I started, I was free ninety nine all the way.

0:23:19.320 --> 0:23:21.359
<v Speaker 1>I had no money, I was in a lot of debt,

0:23:21.640 --> 0:23:24.240
<v Speaker 1>and I did not have startup capital to be paying.

0:23:24.960 --> 0:23:26.880
<v Speaker 1>When I saw a subscription for like one hundred dollars

0:23:26.920 --> 0:23:28.879
<v Speaker 1>a month, I was like, what one hundred dollars a

0:23:28.880 --> 0:23:31.480
<v Speaker 1>month for like this this tool like click funnels or

0:23:31.520 --> 0:23:34.680
<v Speaker 1>something like that. It just it blew my mind, like

0:23:34.720 --> 0:23:37.920
<v Speaker 1>I could not comprehend that. So if you are looking

0:23:38.000 --> 0:23:41.280
<v Speaker 1>for completely free tools, you can start off with something

0:23:41.320 --> 0:23:45.960
<v Speaker 1>as simple as convert Kit and Teachable. Convert Kit is

0:23:45.960 --> 0:23:48.840
<v Speaker 1>the email provider I still use today. Teachable is the

0:23:48.840 --> 0:23:52.119
<v Speaker 1>course platform I still use today. But they both offer

0:23:52.240 --> 0:23:56.239
<v Speaker 1>free plans, and so just with those two tools, you

0:23:56.280 --> 0:23:58.399
<v Speaker 1>can like at least get started. And then if you

0:23:58.440 --> 0:24:00.920
<v Speaker 1>want to keep it really really simple in terms of

0:24:01.200 --> 0:24:03.879
<v Speaker 1>how do I record the content? People are thinking they

0:24:03.920 --> 0:24:07.080
<v Speaker 1>need to become a video editor and learn something complicated

0:24:07.160 --> 0:24:11.120
<v Speaker 1>like screen flow or camptasia. Now go to Zoom, turn

0:24:11.160 --> 0:24:15.240
<v Speaker 1>on your camera, record yourself. That's it. There's another tool

0:24:15.359 --> 0:24:21.320
<v Speaker 1>called useloom dot com. So that Loom is great. Yes,

0:24:21.640 --> 0:24:23.840
<v Speaker 1>so again you like you get the little ball on

0:24:23.880 --> 0:24:27.879
<v Speaker 1>the bottom of the screen, record yourself and I do

0:24:27.960 --> 0:24:30.800
<v Speaker 1>my videos now in like one take. If there's a

0:24:30.880 --> 0:24:33.200
<v Speaker 1>little bit of light editing I have to do. Loom

0:24:33.240 --> 0:24:36.600
<v Speaker 1>will even let you splice out easily, like certain parts.

0:24:37.040 --> 0:24:39.000
<v Speaker 1>So there is a way for you to make this

0:24:39.280 --> 0:24:41.919
<v Speaker 1>really really simple. Really you have to go out there

0:24:41.920 --> 0:24:45.159
<v Speaker 1>and ask people, Hey, I'm doing a workshop, you know,

0:24:45.280 --> 0:24:47.600
<v Speaker 1>thirty seven bucks. It's going to help people solve this

0:24:47.640 --> 0:24:51.040
<v Speaker 1>specific problem. It's going to be you know, in two

0:24:51.080 --> 0:24:54.560
<v Speaker 1>weeks and start start getting people to like sign up.

0:24:54.920 --> 0:24:58.040
<v Speaker 1>And then once people sign up for it, using you know,

0:24:58.080 --> 0:24:59.800
<v Speaker 1>like I said, convert. It will even let you do

0:24:59.880 --> 0:25:02.240
<v Speaker 1>like landing page where people can go and like put

0:25:02.280 --> 0:25:05.800
<v Speaker 1>in their information, or you could use the Zoom registration page.

0:25:06.240 --> 0:25:08.360
<v Speaker 1>Like the point is is like make it dirty, make

0:25:08.400 --> 0:25:11.000
<v Speaker 1>it like version one point zero. Do not try to

0:25:11.080 --> 0:25:14.280
<v Speaker 1>emulate some of these funnels that you're seeing out there today,

0:25:14.560 --> 0:25:17.760
<v Speaker 1>because none of us started that way and trying that

0:25:17.800 --> 0:25:21.560
<v Speaker 1>perfectionism of getting it to look super polished is holding

0:25:21.600 --> 0:25:24.199
<v Speaker 1>you back from, like I said, like just seeing that

0:25:24.280 --> 0:25:27.639
<v Speaker 1>progress and getting the first version out there. When people

0:25:27.640 --> 0:25:32.240
<v Speaker 1>spend a year or more planning their launches, I what

0:25:32.320 --> 0:25:36.119
<v Speaker 1>they don't realize is that actually doing yeah, actually doing

0:25:36.160 --> 0:25:41.040
<v Speaker 1>the launch is like step two or three. You've got

0:25:41.080 --> 0:25:43.840
<v Speaker 1>like ten more steps ahead of you after the launch

0:25:43.960 --> 0:25:48.080
<v Speaker 1>is over right optimization, making things better, figuring out what

0:25:48.119 --> 0:25:50.320
<v Speaker 1>went wrong, what went right, what you can do more of.

0:25:50.720 --> 0:25:53.720
<v Speaker 1>And so if you tire yourself out just getting to

0:25:53.800 --> 0:25:56.520
<v Speaker 1>that first launch, you're not going to have enough steam,

0:25:56.600 --> 0:25:59.359
<v Speaker 1>enough energy in you to do what comes next. And

0:25:59.400 --> 0:26:02.680
<v Speaker 1>guess what the money is in, like what comes after

0:26:02.800 --> 0:26:05.960
<v Speaker 1>the first beta launch of just getting it out the door.

0:26:06.080 --> 0:26:07.760
<v Speaker 1>It is not in like launch number one.

0:26:08.680 --> 0:26:11.119
<v Speaker 2>Yeah, absolutely, And there's that fear of like, well, what

0:26:11.160 --> 0:26:12.680
<v Speaker 2>if I can't get a lot of people to come

0:26:12.720 --> 0:26:15.920
<v Speaker 2>to my first one practice? Baby, the stakes are low.

0:26:16.000 --> 0:26:18.399
<v Speaker 2>It just means you've got some good tests. And I

0:26:18.440 --> 0:26:20.399
<v Speaker 2>mean that's why I was a fan of doing I

0:26:20.400 --> 0:26:22.320
<v Speaker 2>would just kind of do things for free. I mean

0:26:22.359 --> 0:26:24.440
<v Speaker 2>I did free coaching to start with one to see

0:26:24.440 --> 0:26:26.639
<v Speaker 2>if I liked it because I really just didn't know.

0:26:26.680 --> 0:26:28.119
<v Speaker 2>I was like, I think I can add a lot

0:26:28.119 --> 0:26:30.520
<v Speaker 2>of value. I do this through the podcast, but I haven't, like,

0:26:31.160 --> 0:26:34.359
<v Speaker 2>you know, really done one on one coaching. And also

0:26:34.480 --> 0:26:36.360
<v Speaker 2>it was just so helpful and this is a key

0:26:36.400 --> 0:26:39.719
<v Speaker 2>part of your your course as well that I am

0:26:39.760 --> 0:26:42.240
<v Speaker 2>proud to say I could just kind of like gloss

0:26:42.240 --> 0:26:45.080
<v Speaker 2>over was understanding your customer and like what are their

0:26:45.119 --> 0:26:48.400
<v Speaker 2>pain points? Because I knew enough to know I want

0:26:48.400 --> 0:26:52.280
<v Speaker 2>to really deeply understand what women of color in their

0:26:52.320 --> 0:26:54.359
<v Speaker 2>careers are going through right now in this year, in

0:26:54.400 --> 0:26:58.400
<v Speaker 2>twenty twenty one, post pandemic, and give as much value

0:26:58.440 --> 0:27:02.400
<v Speaker 2>as I can to solve those problems. And I did

0:27:02.440 --> 0:27:05.879
<v Speaker 2>that first, maybe longer than Natalia would have recommended. I

0:27:05.960 --> 0:27:11.240
<v Speaker 2>did free coaching for about six months, but I had yes.

0:27:11.280 --> 0:27:13.000
<v Speaker 2>But while I was doing that, I will say I

0:27:13.000 --> 0:27:15.160
<v Speaker 2>had a free product. I had my just quit toolkit

0:27:15.560 --> 0:27:17.679
<v Speaker 2>because I knew I got to start collecting email. So

0:27:17.760 --> 0:27:20.919
<v Speaker 2>even though I was taking my time and I was consulting,

0:27:21.280 --> 0:27:24.040
<v Speaker 2>speaking of using your nine to five superpower, you know,

0:27:24.080 --> 0:27:26.520
<v Speaker 2>to bring in business, I was a consultant, you know,

0:27:26.640 --> 0:27:29.720
<v Speaker 2>for and for for organ content for a couple of

0:27:29.760 --> 0:27:32.399
<v Speaker 2>clients I was bringing in money while I was like

0:27:32.680 --> 0:27:36.080
<v Speaker 2>la la la, having my renaissance moment as a career coach.

0:27:36.600 --> 0:27:39.400
<v Speaker 2>But I had that free I had that free guide,

0:27:39.520 --> 0:27:42.640
<v Speaker 2>you know, my just quit toolkit, which I posted about

0:27:42.680 --> 0:27:45.560
<v Speaker 2>on social and would promote it when I remembered just

0:27:45.560 --> 0:27:47.639
<v Speaker 2>to start collecting email, and I think that gave me

0:27:47.680 --> 0:27:51.439
<v Speaker 2>my first few thousand email subscribers. How important is it

0:27:51.480 --> 0:27:54.679
<v Speaker 2>to start with like a lead magnet like that, you know,

0:27:54.680 --> 0:28:00.080
<v Speaker 2>something people can download for free and get into your world.

0:28:00.200 --> 0:28:03.239
<v Speaker 1>It's probably the most important thing that you should do

0:28:03.480 --> 0:28:07.639
<v Speaker 1>at the very beginning. I cannot tell you how many influencers. No,

0:28:07.840 --> 0:28:10.919
<v Speaker 1>I cannot tell you how many influencers brands that I

0:28:10.960 --> 0:28:13.320
<v Speaker 1>talk to that you go on their Instagram, you go

0:28:13.359 --> 0:28:16.520
<v Speaker 1>on their TikTok, they have, you know, one hundred thousand followers,

0:28:16.640 --> 0:28:18.800
<v Speaker 1>a million followers. And I'm like, how many people are

0:28:18.800 --> 0:28:21.159
<v Speaker 1>on your email list? And they're like, oh, you know,

0:28:21.280 --> 0:28:23.600
<v Speaker 1>just a couple hundred. I haven't really focused on email.

0:28:23.880 --> 0:28:26.760
<v Speaker 1>And I'm like, oh, that's like, you know, a knife

0:28:26.840 --> 0:28:29.560
<v Speaker 1>to the heart, because what you don't realize is that

0:28:30.240 --> 0:28:32.480
<v Speaker 1>email is not dead, all right, And if anybody is

0:28:32.520 --> 0:28:35.280
<v Speaker 1>telling you that, then they're probably trying to sell you

0:28:35.359 --> 0:28:38.040
<v Speaker 1>on something else, because the fact of the matter is

0:28:38.440 --> 0:28:41.680
<v Speaker 1>every successful entrepreneur will tell you that the majority of

0:28:41.720 --> 0:28:45.480
<v Speaker 1>their sales usually come from email, not from you know,

0:28:45.800 --> 0:28:49.880
<v Speaker 1>social media. Social media is a fantastic tool for discovery,

0:28:50.400 --> 0:28:55.400
<v Speaker 1>for growth, for you know, connecting with your audience, creating

0:28:55.440 --> 0:28:59.680
<v Speaker 1>a deeper connection, nurturing. But when it comes to making money,

0:29:00.160 --> 0:29:03.040
<v Speaker 1>pitching via email is where you are going to get

0:29:03.520 --> 0:29:06.800
<v Speaker 1>your best results. So right off the bat, I would say,

0:29:07.200 --> 0:29:09.440
<v Speaker 1>start building your list. And if you're like me who

0:29:09.480 --> 0:29:11.719
<v Speaker 1>did not have a product when I started, or Mandy,

0:29:12.520 --> 0:29:15.240
<v Speaker 1>I simply had my lead magnet, I had people getting

0:29:15.240 --> 0:29:17.520
<v Speaker 1>on the list, and I would just say, I'm going

0:29:17.600 --> 0:29:20.440
<v Speaker 1>to commit once a week to sending an email and

0:29:20.520 --> 0:29:23.040
<v Speaker 1>keeping them warm and like nurturing them. Right, I'm not

0:29:23.080 --> 0:29:24.760
<v Speaker 1>going to goost them. I'm not going to show up

0:29:24.760 --> 0:29:27.440
<v Speaker 1>six months later. I am going to commit to emailing

0:29:27.520 --> 0:29:30.720
<v Speaker 1>them once a week. So if you can just make

0:29:30.760 --> 0:29:33.880
<v Speaker 1>that commitment right now, then you can stay in that

0:29:33.920 --> 0:29:36.720
<v Speaker 1>research mode a few months while you figure out the

0:29:36.760 --> 0:29:39.440
<v Speaker 1>other things. But at least you know you're slowly building

0:29:39.480 --> 0:29:42.239
<v Speaker 1>your list, you're nurturing those people. I had somebody do

0:29:42.280 --> 0:29:45.080
<v Speaker 1>this for a year which again I don't recommend, but

0:29:45.280 --> 0:29:47.480
<v Speaker 1>he did it for a year, and when he finally

0:29:47.520 --> 0:29:50.200
<v Speaker 1>went and did his launch, he made one hundred thousand dollars.

0:29:50.640 --> 0:29:52.720
<v Speaker 1>So you kind of look at it and you're like, oh,

0:29:52.720 --> 0:29:55.520
<v Speaker 1>your first launch one hundred thousand dollars. That looks so impressive.

0:29:55.920 --> 0:29:58.640
<v Speaker 1>But I, again I'm very transparent and saying we'll take

0:29:58.680 --> 0:30:01.040
<v Speaker 1>one hundred thousand and divide it by two, because that

0:30:01.200 --> 0:30:03.600
<v Speaker 1>was how long of a runway where he was like

0:30:03.720 --> 0:30:06.480
<v Speaker 1>nurturing his audience before he launched to it. So you

0:30:06.520 --> 0:30:09.360
<v Speaker 1>don't need to wait that long. But it is important

0:30:09.400 --> 0:30:12.360
<v Speaker 1>to know that if you have zero audience and you're

0:30:12.400 --> 0:30:16.000
<v Speaker 1>trying to launch tomorrow, like you know, unless you have

0:30:16.080 --> 0:30:19.680
<v Speaker 1>some really good partner collaborations and affiliates promoting your stuff,

0:30:20.360 --> 0:30:21.680
<v Speaker 1>that might not be the best idea.

0:30:22.760 --> 0:30:25.240
<v Speaker 2>Yeah. I mean I didn't wait to launch, but I

0:30:25.320 --> 0:30:28.600
<v Speaker 2>certainly when I relaunched Mandy money Makers in September with

0:30:28.680 --> 0:30:31.640
<v Speaker 2>the on demand version through the new Bright Shiny Nail

0:30:31.640 --> 0:30:35.760
<v Speaker 2>Your Negotiation Masterclass, which I'm really proud of, I did

0:30:35.800 --> 0:30:37.560
<v Speaker 2>really well, Like I think I had a thirty thousand

0:30:37.600 --> 0:30:40.680
<v Speaker 2>dollars launch and I was very excited. But I'm not

0:30:40.760 --> 0:30:44.480
<v Speaker 2>a fool, like I recognized that it's been eight years

0:30:44.480 --> 0:30:47.000
<v Speaker 2>of doing this podcast, I already had I feel like

0:30:47.040 --> 0:30:50.040
<v Speaker 2>a warm audience when I launched. And it's not about

0:30:50.080 --> 0:30:52.440
<v Speaker 2>me discounting that and saying that like, oh, well, you

0:30:52.480 --> 0:30:54.240
<v Speaker 2>can't do it because I had done this. But it's

0:30:54.280 --> 0:30:57.680
<v Speaker 2>just about like being real, you know, like start talking

0:30:57.720 --> 0:30:59.920
<v Speaker 2>to people early, even before you kind of have your

0:31:00.040 --> 0:31:01.800
<v Speaker 2>thing figured out, so you can start to build that

0:31:01.840 --> 0:31:04.240
<v Speaker 2>trust so they're used to you. And then by the

0:31:04.280 --> 0:31:07.360
<v Speaker 2>time you are ready to hopefully sooner rather than later,

0:31:08.360 --> 0:31:10.240
<v Speaker 2>you know, pitch to them or sell something to them,

0:31:10.400 --> 0:31:13.200
<v Speaker 2>they are like, oh, yeah, I know her from down

0:31:13.240 --> 0:31:16.160
<v Speaker 2>the block, the internet block, and there's that little bit

0:31:16.160 --> 0:31:19.520
<v Speaker 2>of trust, you know, and rapport that they feel like

0:31:19.560 --> 0:31:20.120
<v Speaker 2>they have with you.

0:31:20.640 --> 0:31:23.040
<v Speaker 1>It's really important to understand that you're creating kind of

0:31:23.080 --> 0:31:25.600
<v Speaker 1>an Oprah effect, right, Like Oprah was in your living

0:31:25.640 --> 0:31:27.640
<v Speaker 1>room five days a week with her talk show, and

0:31:27.720 --> 0:31:30.040
<v Speaker 1>she started and you kind of felt like you knew her,

0:31:30.080 --> 0:31:32.560
<v Speaker 1>you liked her, you trusted her. So once she started

0:31:32.560 --> 0:31:36.520
<v Speaker 1>recommending products, it became like very easy for her audience

0:31:36.560 --> 0:31:39.479
<v Speaker 1>to connect with that. So while that is one route

0:31:39.600 --> 0:31:42.320
<v Speaker 1>that you can go, you also have to understand that

0:31:42.360 --> 0:31:45.520
<v Speaker 1>it's possible to sell to complete strangers. It's something that

0:31:45.800 --> 0:31:48.720
<v Speaker 1>takes a little bit more effort, and that is called

0:31:48.760 --> 0:31:52.840
<v Speaker 1>selling to cold traffic. That requires you to have really

0:31:52.880 --> 0:31:55.040
<v Speaker 1>good messaging. Right. So a lot of the times when

0:31:55.080 --> 0:31:57.040
<v Speaker 1>I talk to people, I can tell whether or not

0:31:57.440 --> 0:31:59.880
<v Speaker 1>they've done the homework that Mandy has done, which is

0:32:00.720 --> 0:32:05.640
<v Speaker 1>talking to your customers, coaching them really understanding their their fears,

0:32:05.680 --> 0:32:09.040
<v Speaker 1>their dreams, their aspirations, what they want. When you haven't

0:32:09.080 --> 0:32:12.239
<v Speaker 1>done that legwork, it's going to be extremely hard for

0:32:12.280 --> 0:32:15.680
<v Speaker 1>you to connect with people online and convince them that

0:32:15.720 --> 0:32:18.480
<v Speaker 1>you can solve their problems because you don't know deep

0:32:18.520 --> 0:32:22.280
<v Speaker 1>down inside really what they're feeling and what outcomes they're

0:32:22.320 --> 0:32:25.080
<v Speaker 1>looking for, especially for people who might just be looking

0:32:25.080 --> 0:32:27.400
<v Speaker 1>at somebody else's funnel and is like, that looks good.

0:32:27.440 --> 0:32:30.160
<v Speaker 1>I think I could do that. You've missed the whole

0:32:30.280 --> 0:32:33.360
<v Speaker 1>essence of what it takes to build that connection with

0:32:33.400 --> 0:32:35.560
<v Speaker 1>your audience. And the other quick thing I'll say on

0:32:35.600 --> 0:32:38.320
<v Speaker 1>this is when people see your story, Mandy and they're like, oh,

0:32:38.360 --> 0:32:40.840
<v Speaker 1>you know, so and so had this size audience, or

0:32:41.400 --> 0:32:44.040
<v Speaker 1>she built her list for a couple months or six months,

0:32:44.440 --> 0:32:47.320
<v Speaker 1>six months, is nothing right? Like six months even a year.

0:32:47.640 --> 0:32:49.800
<v Speaker 1>It is a drop in the bucket to say, like

0:32:49.840 --> 0:32:53.000
<v Speaker 1>my customer who had one hundred k launch, Like, now

0:32:53.040 --> 0:32:55.640
<v Speaker 1>he has an asset that he can use for years

0:32:55.680 --> 0:32:58.960
<v Speaker 1>to come selling his course. Like you tell me you're

0:32:59.000 --> 0:33:01.240
<v Speaker 1>not going to be willing to put in a year

0:33:01.240 --> 0:33:04.080
<v Speaker 1>of work. Meanwhile, we're all willing to go work at

0:33:04.080 --> 0:33:06.720
<v Speaker 1>a corporation that will fire us at the drop of

0:33:06.760 --> 0:33:10.720
<v Speaker 1>a dime for five ten years. Like you are building

0:33:10.760 --> 0:33:13.800
<v Speaker 1>something that belongs to you, right it is your own

0:33:13.840 --> 0:33:15.960
<v Speaker 1>real estate. No one can take that away from you.

0:33:16.440 --> 0:33:18.880
<v Speaker 1>So every day that you might not be making money,

0:33:19.160 --> 0:33:23.000
<v Speaker 1>you are making progress and then you have something tangible

0:33:23.000 --> 0:33:24.480
<v Speaker 1>that you can take with you forever.

0:33:25.760 --> 0:33:29.160
<v Speaker 2>Ah, yes, absolutely. And I think what's helpful too is

0:33:29.240 --> 0:33:31.400
<v Speaker 2>having other people in your circle. One of the first

0:33:31.400 --> 0:33:34.640
<v Speaker 2>things I would recommend is almost when you are getting

0:33:34.640 --> 0:33:36.840
<v Speaker 2>in that space if you want to launch something, who

0:33:36.840 --> 0:33:40.480
<v Speaker 2>are you surrounding yourself with and are they confident? Do

0:33:40.520 --> 0:33:42.880
<v Speaker 2>they have something cooking? Because you need to feel like

0:33:42.920 --> 0:33:45.600
<v Speaker 2>it's possible beyond just like seeing other people do it

0:33:45.640 --> 0:33:48.440
<v Speaker 2>who you don't know, it helps us start like building

0:33:48.440 --> 0:33:50.840
<v Speaker 2>a network of do you feel this way too for me?

0:33:50.960 --> 0:33:53.880
<v Speaker 2>Like my network of you know of Delhi, of you

0:33:53.880 --> 0:33:57.640
<v Speaker 2>know Jinny's from Joqia Nano from Mark Russell at BETTERWALLT

0:33:57.680 --> 0:33:59.360
<v Speaker 2>who I didn't even know was in your program until

0:33:59.400 --> 0:34:01.960
<v Speaker 2>after I joined. And you know, like we are, they're

0:34:02.000 --> 0:34:05.520
<v Speaker 2>all O there, Yeah, we all listen. Our common denominator

0:34:05.600 --> 0:34:10.200
<v Speaker 2>is Natalia. Okay, not gonna lie. So yeah. That the

0:34:10.239 --> 0:34:15.919
<v Speaker 2>relationships you build and it helps you stay motivated when

0:34:15.960 --> 0:34:18.200
<v Speaker 2>you start to doubt yourself. I know, I listen in

0:34:18.560 --> 0:34:19.640
<v Speaker 2>chat and get built up.

0:34:20.680 --> 0:34:23.359
<v Speaker 1>Yeah, and I'm sure that both my husband and your

0:34:23.440 --> 0:34:27.200
<v Speaker 1>husband can have coffee and be like we have honorary

0:34:27.200 --> 0:34:30.400
<v Speaker 1>degrees in the topic that our wives teach about. Because

0:34:30.800 --> 0:34:33.200
<v Speaker 1>as much as you want your partner to be somebody

0:34:33.200 --> 0:34:36.360
<v Speaker 1>who can support you on this, or your friend or

0:34:36.400 --> 0:34:38.799
<v Speaker 1>your mom or your sister, unless your sister is like

0:34:38.840 --> 0:34:42.600
<v Speaker 1>my sister and has similar business model, you cannot ask

0:34:42.640 --> 0:34:45.480
<v Speaker 1>those people to be your cheerleader and your end all

0:34:45.480 --> 0:34:47.880
<v Speaker 1>be all support for this, Which is why one of

0:34:47.880 --> 0:34:49.600
<v Speaker 1>the things that you know you get inside of the

0:34:49.600 --> 0:34:53.400
<v Speaker 1>Fast Academy is a community that you can instantly tap into.

0:34:53.680 --> 0:34:56.600
<v Speaker 1>You can find accountability partners if you just have Like

0:34:56.600 --> 0:34:58.879
<v Speaker 1>in the beginning of my journey, I just had two

0:34:58.960 --> 0:35:02.480
<v Speaker 1>people that were like my business species, and that was

0:35:02.680 --> 0:35:06.160
<v Speaker 1>enough to keep me going through you know, the launch

0:35:06.200 --> 0:35:07.880
<v Speaker 1>that didn't work quite the way I wanted it to,

0:35:08.280 --> 0:35:11.680
<v Speaker 1>or when I thought about pivoting a week later after

0:35:11.760 --> 0:35:14.200
<v Speaker 1>I promised myself that I wouldn't and they're like, hey,

0:35:14.239 --> 0:35:15.839
<v Speaker 1>you said you were going to do this, like stay

0:35:15.880 --> 0:35:19.719
<v Speaker 1>on track. So everybody needs that, and you know, join

0:35:19.760 --> 0:35:23.760
<v Speaker 1>a community either paid, that has like a higher quality.

0:35:23.760 --> 0:35:25.680
<v Speaker 1>I feel like free Facebook groups right now can be

0:35:25.840 --> 0:35:29.600
<v Speaker 1>very noisy and it's hard to find support there, or

0:35:30.280 --> 0:35:34.359
<v Speaker 1>tap into an entrepreneur group in your community, like right

0:35:34.400 --> 0:35:37.160
<v Speaker 1>here in Hawaii a little too late, but like two

0:35:37.200 --> 0:35:41.239
<v Speaker 1>years in I found finally a entrepreneur like community where

0:35:41.239 --> 0:35:43.239
<v Speaker 1>I could like actually go in person and talk to

0:35:43.320 --> 0:35:46.080
<v Speaker 1>other women that had their own business. And that was

0:35:46.200 --> 0:35:48.359
<v Speaker 1>huge for me, right, just having that support of other

0:35:48.400 --> 0:35:52.800
<v Speaker 1>people around. So I would say that that and like mindset,

0:35:53.239 --> 0:35:55.560
<v Speaker 1>like really putting yourself in the right mind frame to

0:35:55.640 --> 0:35:58.720
<v Speaker 1>overcome like some obstacles that maybe you weren't thinking about.

0:35:59.000 --> 0:36:02.600
<v Speaker 1>Are some of the in talents that you don't realize

0:36:02.640 --> 0:36:05.120
<v Speaker 1>that you're going to need in order to make this work.

0:36:05.160 --> 0:36:07.799
<v Speaker 1>Everybody's you know, strategy is sexy and let's figure out

0:36:07.840 --> 0:36:11.680
<v Speaker 1>Facebook ads and pricing. But in reality, I could hand

0:36:11.719 --> 0:36:15.040
<v Speaker 1>you all of that information tomorrow, and if your mind

0:36:15.080 --> 0:36:16.919
<v Speaker 1>is not where it needs to be and you don't

0:36:16.960 --> 0:36:21.319
<v Speaker 1>have anybody to like give you support, it probably won't work.

0:36:22.400 --> 0:36:25.160
<v Speaker 2>Yeah, We're going to actually have a coach who I

0:36:25.200 --> 0:36:27.160
<v Speaker 2>worked with a little bit on mindset. She does a

0:36:27.200 --> 0:36:30.920
<v Speaker 2>lot on just helping entrepreneurs get the right mindset so

0:36:30.960 --> 0:36:34.080
<v Speaker 2>that they're ready for Natalia course. So, hey, there is

0:36:34.120 --> 0:36:38.479
<v Speaker 2>a course for everything, y'all okay, And there's there's room

0:36:38.560 --> 0:36:41.040
<v Speaker 2>for you, like there's room for new ideas and new

0:36:41.480 --> 0:36:43.920
<v Speaker 2>you know, businesses. It doesn't scare me if twelve new

0:36:43.960 --> 0:36:48.360
<v Speaker 2>career coaches are pop up tomorrow, because I do feel

0:36:48.400 --> 0:36:51.400
<v Speaker 2>really confident in my unique you know, my unique story

0:36:51.400 --> 0:36:53.759
<v Speaker 2>and who I am and all of that. But yeah,

0:36:53.760 --> 0:36:55.600
<v Speaker 2>it does take some time to build up that like

0:36:55.800 --> 0:36:59.680
<v Speaker 2>mental resiliency and the right mindset. I've got a couple

0:36:59.719 --> 0:37:01.239
<v Speaker 2>of men and it's left and I would love for

0:37:01.320 --> 0:37:05.080
<v Speaker 2>you to, maybe, like a mini rapid fire question, share

0:37:05.360 --> 0:37:10.719
<v Speaker 2>your pet peeve when it comes to people launching online businesses,

0:37:10.880 --> 0:37:12.520
<v Speaker 2>like what they can do wrong? That just is like

0:37:13.120 --> 0:37:13.960
<v Speaker 2>why are you doing this?

0:37:15.800 --> 0:37:19.440
<v Speaker 1>Launching something new every month. So somebody who is like,

0:37:19.560 --> 0:37:22.160
<v Speaker 1>I did a workshop, it's ninety seven dollars. I'm doing

0:37:22.200 --> 0:37:24.919
<v Speaker 1>it this month. It went really well. So next month

0:37:24.920 --> 0:37:27.320
<v Speaker 1>I'm going to launch something on a completely different topic

0:37:27.440 --> 0:37:29.799
<v Speaker 1>and I'm going to create all new slides and all

0:37:29.840 --> 0:37:33.400
<v Speaker 1>new emails. And I'm like, why, why are you making

0:37:33.480 --> 0:37:36.640
<v Speaker 1>life harder for yourself? Right? I am a big fan

0:37:36.719 --> 0:37:39.719
<v Speaker 1>of repurposing. If I can't take an asset that I've

0:37:39.760 --> 0:37:43.000
<v Speaker 1>spent time on and repurpose it at least three different ways,

0:37:43.400 --> 0:37:45.719
<v Speaker 1>I question whether I should do it. So for me,

0:37:45.960 --> 0:37:49.600
<v Speaker 1>if I'm doing some sort of a free training, I'm

0:37:49.600 --> 0:37:51.279
<v Speaker 1>going to take clips of that and I'm going to

0:37:51.400 --> 0:37:53.960
<v Speaker 1>use it for ads, or I'm going to take that

0:37:54.120 --> 0:37:56.480
<v Speaker 1>and I'm going to use it for an email, Like,

0:37:56.560 --> 0:37:58.360
<v Speaker 1>there has to be some way that I'm using that

0:37:58.440 --> 0:38:01.520
<v Speaker 1>asset more than once, because that's what creates the burnout.

0:38:01.920 --> 0:38:04.359
<v Speaker 1>It's that feeling that you have to be creating new

0:38:04.400 --> 0:38:07.520
<v Speaker 1>things all the time. And I think as entrepreneurs, right,

0:38:07.600 --> 0:38:10.160
<v Speaker 1>we are a little bit on the we want to

0:38:10.239 --> 0:38:13.040
<v Speaker 1>keep things exciting, we want to do things new. We're like,

0:38:13.880 --> 0:38:16.759
<v Speaker 1>it's the boring stuff that makes you the money, Right,

0:38:16.840 --> 0:38:17.960
<v Speaker 1>It's going back to.

0:38:18.239 --> 0:38:21.040
<v Speaker 2>The the Rihanna Super Bowl routine. I was like, I

0:38:21.080 --> 0:38:23.120
<v Speaker 2>should do the Rude Boy dance, and then I was like,

0:38:23.200 --> 0:38:25.799
<v Speaker 2>sit your routs down and just go copy and paste

0:38:25.800 --> 0:38:28.920
<v Speaker 2>something that you said from a podcast interview and both right.

0:38:29.920 --> 0:38:31.799
<v Speaker 1>And then we're asking ourselves like, gosh, why do I

0:38:31.800 --> 0:38:34.520
<v Speaker 1>feel so tired? Why do I not have time? It's

0:38:34.600 --> 0:38:38.880
<v Speaker 1>usually because you're not being strategic about the stuff that

0:38:38.920 --> 0:38:41.680
<v Speaker 1>you're focusing on. So that to me is like a

0:38:41.719 --> 0:38:46.200
<v Speaker 1>pet peeve. Also, just expecting things to happen much faster

0:38:46.719 --> 0:38:50.680
<v Speaker 1>than is realistic. It is probably another one. So again,

0:38:51.280 --> 0:38:55.680
<v Speaker 1>be realistic about how long it takes and what the

0:38:55.800 --> 0:38:57.960
<v Speaker 1>metrics are. So I had one person come to me

0:38:58.000 --> 0:39:00.120
<v Speaker 1>and like, they're really upset that they thought they'd did

0:39:00.160 --> 0:39:02.080
<v Speaker 1>a bad job. And when we looked at the numbers,

0:39:02.120 --> 0:39:05.399
<v Speaker 1>I was like, you are perfectly in line with where

0:39:05.440 --> 0:39:07.680
<v Speaker 1>you should be, right, Like, you made the sales, you

0:39:07.719 --> 0:39:10.839
<v Speaker 1>expected this much percentage, like it's perfect, And they were

0:39:10.840 --> 0:39:13.680
<v Speaker 1>still disappointed. They were like, no, I expected to do better,

0:39:13.719 --> 0:39:16.799
<v Speaker 1>And I was like, expected based off of what, Like,

0:39:16.840 --> 0:39:19.440
<v Speaker 1>what are you basing this off of? So I know

0:39:19.520 --> 0:39:22.680
<v Speaker 1>it's easy to kind of just make these huge expectations

0:39:22.840 --> 0:39:26.800
<v Speaker 1>but if you don't have like data to back it up, again,

0:39:26.840 --> 0:39:30.919
<v Speaker 1>you're like setting yourself up for disappointment, and like, again,

0:39:30.960 --> 0:39:33.040
<v Speaker 1>why make life harder for yourself? Like, don't do that?

0:39:33.719 --> 0:39:35.960
<v Speaker 2>I ask everyone what's your conversion rate? You know? On

0:39:36.000 --> 0:39:37.960
<v Speaker 2>that in this and I love metrics, and that's was

0:39:38.000 --> 0:39:40.920
<v Speaker 2>a big helpful. I still every I think about numbers

0:39:40.960 --> 0:39:43.640
<v Speaker 2>all the time now, just to help me keep track of,

0:39:43.680 --> 0:39:45.280
<v Speaker 2>like how am I doing, even if it's a small

0:39:45.640 --> 0:39:47.239
<v Speaker 2>even if I have fewer people sign up for the

0:39:47.239 --> 0:39:51.120
<v Speaker 2>free webinar this time? Was my conversion rate still on track? Good? Great? Okay,

0:39:51.160 --> 0:39:53.640
<v Speaker 2>keep going all right, we said, rapid fire, and then

0:39:53.640 --> 0:39:55.400
<v Speaker 2>we got off on a tangent. But okay, now I

0:39:55.400 --> 0:39:59.520
<v Speaker 2>want to know, is there any system or tool that

0:39:59.560 --> 0:40:01.760
<v Speaker 2>you are just kind of obsessed with that has major

0:40:01.840 --> 0:40:03.879
<v Speaker 2>work easier these days?

0:40:04.440 --> 0:40:06.640
<v Speaker 1>So in November of twenty twenty two, if you guys

0:40:06.640 --> 0:40:09.759
<v Speaker 1>haven't heard yet, like chat GPT was released and this

0:40:09.800 --> 0:40:12.000
<v Speaker 1>is an AI tool that I would say is like

0:40:12.360 --> 0:40:16.080
<v Speaker 1>Google on steroids. So I had started playing around with

0:40:16.120 --> 0:40:20.760
<v Speaker 1>it in January and I've definitely seen how this could

0:40:21.040 --> 0:40:25.239
<v Speaker 1>really change the way that we write copy, do research,

0:40:25.719 --> 0:40:30.360
<v Speaker 1>market research. You know, people who are not naturally good writers,

0:40:30.800 --> 0:40:32.799
<v Speaker 1>but are really good at their craft, and they're not

0:40:32.840 --> 0:40:36.160
<v Speaker 1>good marketers. This tool is going to help them really

0:40:36.320 --> 0:40:40.000
<v Speaker 1>understand how to write copy in a way that is

0:40:40.040 --> 0:40:43.319
<v Speaker 1>more effective. And again it's just a tool, but if

0:40:43.360 --> 0:40:45.080
<v Speaker 1>you haven't like played around with it yet, it's one

0:40:45.160 --> 0:40:48.600
<v Speaker 1>hundred percent free. I really recommend like checking it out.

0:40:49.160 --> 0:40:52.520
<v Speaker 2>Some reporter interviewed me for insider dot com and she

0:40:52.719 --> 0:40:55.840
<v Speaker 2>was like, I use chat GPT to come up with

0:40:55.880 --> 0:40:59.239
<v Speaker 2>a negotiation script, and you have scripts, so let me

0:40:59.480 --> 0:41:02.000
<v Speaker 2>and let me. Will you read the script from the

0:41:02.120 --> 0:41:04.799
<v Speaker 2>bot and tell me how you feel? And I mean,

0:41:04.920 --> 0:41:06.720
<v Speaker 2>I'm not going to be one of those people who's

0:41:06.760 --> 0:41:09.440
<v Speaker 2>like against technology, but part of me was like, what

0:41:09.480 --> 0:41:12.239
<v Speaker 2>do you mean a AI robot came up with this,

0:41:12.600 --> 0:41:15.960
<v Speaker 2>not me? But it wasn't bad. Honestly, it was a

0:41:15.960 --> 0:41:18.319
<v Speaker 2>good place to start. And I feel like one of

0:41:18.320 --> 0:41:21.520
<v Speaker 2>my superpowers is writing. You write so damn much as

0:41:21.800 --> 0:41:23.680
<v Speaker 2>like if you have an online business, you're writing all

0:41:23.719 --> 0:41:26.160
<v Speaker 2>the time, you know, So that sounds really cool. So

0:41:26.200 --> 0:41:27.560
<v Speaker 2>how do you use it? Do you use it for

0:41:27.680 --> 0:41:30.600
<v Speaker 2>writing copy or like you said, research or something like

0:41:30.640 --> 0:41:31.759
<v Speaker 2>how would people best use it?

0:41:32.280 --> 0:41:34.439
<v Speaker 1>So I don't use it for writing copy, because again,

0:41:34.480 --> 0:41:36.919
<v Speaker 1>I've been writing is one of the things I enjoy doing,

0:41:37.160 --> 0:41:39.440
<v Speaker 1>and I've been writing my own copy for five years.

0:41:40.280 --> 0:41:43.600
<v Speaker 1>It's something that I don't want to outsource in my business,

0:41:44.000 --> 0:41:46.239
<v Speaker 1>but I do use it when somebody comes to me

0:41:46.280 --> 0:41:50.000
<v Speaker 1>and says, I want to create an online business on

0:41:50.040 --> 0:41:53.600
<v Speaker 1>this topic and I'm not familiar with that topic. Within

0:41:54.280 --> 0:41:57.560
<v Speaker 1>less than five minutes, chatch ept can help me figure

0:41:57.560 --> 0:42:01.200
<v Speaker 1>out if there are competitors around that topic, how much

0:42:01.280 --> 0:42:03.880
<v Speaker 1>is the price point, what are the strengths and weaknesses

0:42:03.920 --> 0:42:07.800
<v Speaker 1>of those competitors, What kind of a curriculum like? What

0:42:07.880 --> 0:42:09.719
<v Speaker 1>would a curriculum look like? I could be like, write

0:42:09.760 --> 0:42:13.080
<v Speaker 1>me a six lesson curriculum for a course on this topic.

0:42:14.080 --> 0:42:18.719
<v Speaker 1>What are the emotional frustrations of somebody struggling with this problem?

0:42:18.960 --> 0:42:22.400
<v Speaker 1>Because again, since I haven't had hours to talk to

0:42:22.760 --> 0:42:25.920
<v Speaker 1>their ideal client, when they send me a piece of

0:42:25.960 --> 0:42:27.800
<v Speaker 1>copy and they're like, what do you think? Do you

0:42:27.840 --> 0:42:31.040
<v Speaker 1>think I'm on the right track, I'm basically letting them know, well,

0:42:31.800 --> 0:42:33.960
<v Speaker 1>I don't know that these are the top frustrations that

0:42:34.000 --> 0:42:36.359
<v Speaker 1>your ideal client has. I don't know that these are

0:42:36.360 --> 0:42:39.080
<v Speaker 1>the top desires that your ideal client has. Because I

0:42:39.200 --> 0:42:42.319
<v Speaker 1>haven't personally interviewed them, assuming that they are then yeah,

0:42:42.320 --> 0:42:45.120
<v Speaker 1>you're on the right track. But now chat GPT allows

0:42:45.160 --> 0:42:48.960
<v Speaker 1>me to actually validate that and see like, okay, yeah

0:42:49.000 --> 0:42:51.560
<v Speaker 1>this makes sense without me having to spend hours and

0:42:51.600 --> 0:42:55.080
<v Speaker 1>hours like doing the research for them. So I think

0:42:55.120 --> 0:42:58.200
<v Speaker 1>as a business coach, it's going to be a fantastic tool.

0:42:58.320 --> 0:42:59.839
<v Speaker 1>And you brought up a good point about the new

0:42:59.840 --> 0:43:04.280
<v Speaker 1>goation scripts, Mandy. The input is what determines the output.

0:43:04.560 --> 0:43:07.120
<v Speaker 1>So people are getting frustrated with it because they're like,

0:43:07.200 --> 0:43:09.520
<v Speaker 1>well I try to use it and it gave me

0:43:09.560 --> 0:43:12.280
<v Speaker 1>something that was like not that great, And I'm like, okay,

0:43:12.680 --> 0:43:15.080
<v Speaker 1>the value of what you put into it and say

0:43:15.200 --> 0:43:19.360
<v Speaker 1>like the specificity is what is going to create something

0:43:19.560 --> 0:43:22.160
<v Speaker 1>good like coming back. And it's also a learning AI,

0:43:22.280 --> 0:43:24.680
<v Speaker 1>so it takes some time. So if you put in

0:43:24.719 --> 0:43:28.000
<v Speaker 1>your templates in CHATCHYPT, like the ones that you have,

0:43:28.120 --> 0:43:31.120
<v Speaker 1>and then you're like, make me tend more that are

0:43:31.280 --> 0:43:34.080
<v Speaker 1>like this, that is probably going to get you a

0:43:34.120 --> 0:43:38.320
<v Speaker 1>lot better of an output then just going to chatchypete

0:43:38.440 --> 0:43:42.319
<v Speaker 1>and saying make me a template but not providing any context.

0:43:42.960 --> 0:43:45.960
<v Speaker 1>So it's using it in a smart way and anybody

0:43:45.960 --> 0:43:48.560
<v Speaker 1>who's like, oh, I don't want to use it. I'm like,

0:43:49.360 --> 0:43:51.040
<v Speaker 1>in the end, it's going to be people who use

0:43:51.080 --> 0:43:53.120
<v Speaker 1>it and people who don't. And the ones who don't

0:43:53.160 --> 0:43:56.359
<v Speaker 1>are I think they're going to be left behind suckers.

0:43:56.760 --> 0:44:00.239
<v Speaker 2>Okay, well you have given me some food for thought. Well,

0:44:00.239 --> 0:44:01.920
<v Speaker 2>and maybe I'll look a little bit more closely into

0:44:02.000 --> 0:44:05.239
<v Speaker 2>jat GPT. But Natalia Copeland, thank you so so so

0:44:05.239 --> 0:44:08.960
<v Speaker 2>so much for joining me on Brown Ambition. And hopefully

0:44:08.960 --> 0:44:12.160
<v Speaker 2>you guys are feeling more inspired and just more empowered

0:44:13.160 --> 0:44:16.480
<v Speaker 2>to pursue whatever that secret desire you have. This show

0:44:16.520 --> 0:44:19.319
<v Speaker 2>is called Brown Ambition. I know for a fact y'all

0:44:19.360 --> 0:44:23.000
<v Speaker 2>are out here with some dreams and some ideas that

0:44:23.000 --> 0:44:25.799
<v Speaker 2>you've been sitting on, So why not take one out

0:44:25.840 --> 0:44:26.400
<v Speaker 2>and try it?

0:44:26.480 --> 0:44:26.879
<v Speaker 1>All? Right?

0:44:27.280 --> 0:44:29.920
<v Speaker 2>Natalia, thank you so much. Everyone. You can check out Natalia.

0:44:29.960 --> 0:44:32.840
<v Speaker 2>Her website is I speaksocial dot com. She's also I

0:44:33.000 --> 0:44:36.680
<v Speaker 2>speak Social on Instagram. Right, she is not hard to

0:44:36.719 --> 0:44:39.720
<v Speaker 2>track down, and we'll put a link to Natalia's free

0:44:40.080 --> 0:44:40.960
<v Speaker 2>what's the free fast?

0:44:41.040 --> 0:44:41.400
<v Speaker 1>What is it?

0:44:41.400 --> 0:44:42.120
<v Speaker 2>The fast method?

0:44:43.040 --> 0:44:48.520
<v Speaker 1>It's the fast maasterclass dot com to fastmasterclass dot com.

0:44:48.640 --> 0:44:51.680
<v Speaker 1>You can sign up for my free class, I give you,

0:44:51.680 --> 0:44:54.759
<v Speaker 1>you know, my entire strategy on how I've helped all

0:44:54.800 --> 0:44:57.960
<v Speaker 1>of these students achieve their ten K plus months and

0:44:58.000 --> 0:45:00.000
<v Speaker 1>see if it's a good fit for you.

0:45:00.320 --> 0:45:03.640
<v Speaker 2>Perfect. Thank you, Doll, Thank you for having mer.

0:45:03.680 --> 0:45:04.400
<v Speaker 1>I appreciate it.

0:45:04.440 --> 0:45:08.200
<v Speaker 2>Mandy, Hey, ba Fam. We could not do this show

0:45:08.239 --> 0:45:11.240
<v Speaker 2>without your support or the support of our team behind

0:45:11.280 --> 0:45:14.760
<v Speaker 2>the scenes. The Brown Ambition Podcast is produced by Imani

0:45:14.840 --> 0:45:18.200
<v Speaker 2>Crosby and Dennis Stanplinsky is our in house tech guru.

0:45:18.680 --> 0:45:21.279
<v Speaker 2>I and your co host Mandy Woodrif Santos and we

0:45:21.360 --> 0:45:25.680
<v Speaker 2>will see y'all next week, BA Fam.