WEBVTT - Bloomberg Businessweek Weekend - August 12, 2022

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<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news as it happened. Sloomberg

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<v Speaker 1>Business Week with Carol Messier and Bloomberg Quick Takes Tim

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<v Speaker 1>stenovic on Bloomberg Radio. Hi, everyone, Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. My co host Tim Stenovik

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<v Speaker 1>is off in what was another eventful week for investors.

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<v Speaker 1>No summer duldrums for sure. Now the big economic news

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<v Speaker 1>of our week something we addressed with many of our guests.

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<v Speaker 1>The latest CPI and pp I prints, both headline and

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<v Speaker 1>core coming in better than expected in the month of July.

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<v Speaker 1>Even so, with a still hot headline inflation reading on

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<v Speaker 1>CPI of eight point five percent year of a year,

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<v Speaker 1>feteficials are expected to continue on a path of raising

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<v Speaker 1>interest rates. Also this week, a major legislative policy initiative

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<v Speaker 1>four hundred thirty seven billion dollars to bring down America's deficit,

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<v Speaker 1>healthcare costs and carbon emissions. Head On our broadcast, we

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<v Speaker 1>catch up with the CEO of Plug Power on what

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<v Speaker 1>it all means for key climate change initiatives. And the

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<v Speaker 1>company's business and Green Hydrogen. Will also hear from the

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<v Speaker 1>head of H and R Block on the health of

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<v Speaker 1>the American consumer and the company's blistering share price gains,

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<v Speaker 1>plus the CEO of Trovago on the persistently high cost

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<v Speaker 1>of travel and the outlook for the hospitality industry. All

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<v Speaker 1>of that to come. We begin with today's sobering reality

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<v Speaker 1>of the world's worsening climate conditions. Bloomberg Big Take this

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<v Speaker 1>week explains how from the Rhine to the Danube, Europe's

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<v Speaker 1>rivers are drying up as temperatures post record highs across

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<v Speaker 1>the continent, disrupting trade, commerce and more. Bloomberg's Mike Reagan

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<v Speaker 1>and I spoke with Bloomberg News Oil products reporter Jack

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<v Speaker 1>Whittles to help us understand the crisis across the Atlantic

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<v Speaker 1>is really hot in Europe, it's been a very hot

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<v Speaker 1>summer and as a result, a lot of the river

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<v Speaker 1>levels extremely low. Probably the most important of them is

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<v Speaker 1>a river cool to Rhyme that's about eight hundred miles long.

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<v Speaker 1>It starts in the switch Out, so it goes all

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<v Speaker 1>the way down through Europe to the North Sea, and

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<v Speaker 1>that is used to ship a lot of really important

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<v Speaker 1>commodity through the continent, so talking energy, coal, gas oil, diesel, gasoline,

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<v Speaker 1>but also stuff like gravels. Some men iron ore. When

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<v Speaker 1>the water level on the Rhine gets really low, the

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<v Speaker 1>barges that are used to transport all this stuff they

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<v Speaker 1>can't take on enough. They can't take on their full

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<v Speaker 1>loads of these commodities because the more you load, the

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<v Speaker 1>lower you get in the water. And then when the

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<v Speaker 1>river is really shallow, they'll, you know, they'll hit the bottom.

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<v Speaker 1>So it's swing the low water. It's really choking off

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<v Speaker 1>the supply of energy and commodities in Europe, just as

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<v Speaker 1>just as there's a war in Ukraine and we've got

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<v Speaker 1>problems with Russian gas supply. So it's it's a little

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<v Speaker 1>bit of a perfect norm at the moment, you know, Jack,

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<v Speaker 1>this strikes me as a very difficult problem to solve,

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<v Speaker 1>you know, save doing a rain dance or something. I

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<v Speaker 1>don't know how you fix this. So I'm wondering is

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<v Speaker 1>there any hope that this problem couldn't be solved or

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<v Speaker 1>is it more a matter of you know, shipping stuff

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<v Speaker 1>via truck and rail instead? How are how are people

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<v Speaker 1>dealing with this? There aren't many very easy short term

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<v Speaker 1>solutions for companies. You know you can't, You're right, you can.

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<v Speaker 1>You can use rail, you can use road. So you know,

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<v Speaker 1>Switzerland for instance, gets imports some oil products by the rhyme,

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<v Speaker 1>but it can of it doesn't also get through roads

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<v Speaker 1>and rails and pipeline. I believe companies can do that,

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<v Speaker 1>but it's it's much more expensive, so that's not always great.

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<v Speaker 1>The economics are not always going to look very good

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<v Speaker 1>on that. The other thing companies can do is they

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<v Speaker 1>can invest in ships that are specifically designed to you

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<v Speaker 1>to go in shallow water. Sobers the chemicals company they

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<v Speaker 1>they invested in a couple of ships to do that.

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<v Speaker 1>But it's not easy. And with climate change, personally think

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<v Speaker 1>it's probably just going to get worse and worse, to

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<v Speaker 1>be honest, Well, and that's where I want to go

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<v Speaker 1>because this wouldn't be happening. Is it fair for me

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<v Speaker 1>to make this jump if it wasn't for climate change? Right?

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<v Speaker 1>If the rhine is fed by a combination of rain

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<v Speaker 1>and melting glass ears, and the more the the lower

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<v Speaker 1>and lower the glassis getting, and the less they can

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<v Speaker 1>feed the rhine, I'm not a kind to climate scientists,

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<v Speaker 1>so I'm not going to try and say this specific

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<v Speaker 1>event was pinned down to kind of change, but in

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<v Speaker 1>general that's the way it's going and I can only

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<v Speaker 1>see it getting worse really, Right, those alpine glaciers, right,

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<v Speaker 1>they feed into all of this, and we know kind

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<v Speaker 1>of to some extent, maybe some of that's you know,

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<v Speaker 1>going away. They're getting smaller. Yeah, They're getting smaller and smaller. Yeah, Jack,

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<v Speaker 1>I'm wondering where we should look for this crisis to

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<v Speaker 1>sort of have the most potential damage. You know, is

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<v Speaker 1>it a matter of BMW Mercedes not being able to

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<v Speaker 1>produce cars at some point because they can't get supplies,

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<v Speaker 1>or is it there's something more acute, you know, like

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<v Speaker 1>electricity going off in Germany. Where will this really start

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<v Speaker 1>to cause the most problems? Well, as an energy reporter,

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<v Speaker 1>I'm convinced in the end, as you were, the lass

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<v Speaker 1>of what you were saying. Switzerland, for instance, it's already

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<v Speaker 1>said it's releasing oil from its strategic reserves. Austria and

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<v Speaker 1>Hungary which are in that sort of general neck of

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<v Speaker 1>the woods. Also, they've also said in recent months that

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<v Speaker 1>they're doing the same you've had from the finary outages

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<v Speaker 1>in those areas as well. The diesel market in Europe

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<v Speaker 1>is already very tight, and we are going to lose

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<v Speaker 1>In theory, you is going to lose supply from Russia

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<v Speaker 1>in February as well that you sanctioned. So on oil

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<v Speaker 1>it's tight, you know, then on power as well. Uniper

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<v Speaker 1>has warned it may have to cut output two the

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<v Speaker 1>coal fired power plants in Germany because the company is

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<v Speaker 1>struggling to get full supplies along the line. So getting

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<v Speaker 1>that coal in to Germany to make the power just

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<v Speaker 1>as the gas gets cut off from Russia. That's another

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<v Speaker 1>sort of more immediate crisis, you know, Jack, is this

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<v Speaker 1>sort of fueling the whole debate about alternative energy in

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<v Speaker 1>Europe and especially Germany. Are are people reconsidering uh nuclear

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<v Speaker 1>more aggressively because of this and everything else going on

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<v Speaker 1>in the world, I strongly imagine. So, you know, I

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<v Speaker 1>was talking to one one of my energy contacts recently

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<v Speaker 1>and he was saying he was still criticizing Germany's decision

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<v Speaker 1>actually to shut off it's it's nuclear capacity, you know, saying,

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<v Speaker 1>what a crazy time to do that. And so I

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<v Speaker 1>think this this will certainly spurred the argument in general

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<v Speaker 1>about renewable was doing it faster because nobody knew wants

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<v Speaker 1>to be reliant on fossil fields, because you're at the

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<v Speaker 1>markey of other countries, and it was the mercy of

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<v Speaker 1>this sort of infrastructure that doesn't always hold up well

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<v Speaker 1>under climate change. That was Bloomberg News, Oil Products reporter

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<v Speaker 1>Jack Whittles and Bloomberg's Mike Regain coming up more on

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<v Speaker 1>climate change as it in America's energy transition gets a

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<v Speaker 1>big boost from Congress. The CEO of Plug Power on

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<v Speaker 1>the importance of growing green hydrogen. You're listening to Bloomberg

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<v Speaker 1>Business Week. This is Bloomberg. This is Bloomberg Business Week

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<v Speaker 1>with Carol Masser and Bloomberg Quick Takes. Tim Stenovik from

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<v Speaker 1>Bloomberg Radio. Well our next guest we last caught up

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<v Speaker 1>with back in June, and so much has happened since then,

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<v Speaker 1>including key tax, climate and healthcare policies, which Democrats call

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<v Speaker 1>the largest investment in fighting climate change ever made in

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<v Speaker 1>the United States. Shares in the alternative energy space rallied

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<v Speaker 1>on the news this week. That includes the stock of

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<v Speaker 1>plug Power, which is up more than a hundred percent

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<v Speaker 1>since mid May. Andy Marsh is the President CEO of

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<v Speaker 1>Plug Power and Bloomberg Markets, Mike Regan and I talked

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<v Speaker 1>with him about the potential impact of new congressional climate

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<v Speaker 1>and alternative energy initiatives. We began though. With the company's

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<v Speaker 1>earnings release out this past week, market was excited about

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<v Speaker 1>plug for a few reasons. We have an electricalizer business

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<v Speaker 1>which takes green electricity produced green hydrogen. Before even in

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<v Speaker 1>the announcements of the production the production tax credit for

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<v Speaker 1>green hydrogen, we have seen bookings fifty higher for the

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<v Speaker 1>year and we expected for the whole year, we've done

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<v Speaker 1>one point five giggle wats that excited the market. I

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<v Speaker 1>think the second I am that excited the market is that,

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<v Speaker 1>you know, our path to three billion dollars oh I

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<v Speaker 1>you know even becomes brighter when you include the production

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<v Speaker 1>tax credit that was passed. And I think on top

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<v Speaker 1>of that, we were able to reiterate guidance for this year.

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<v Speaker 1>And I think that made investors comfortable with the direction

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<v Speaker 1>the company has taken. And I wonder is there any

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<v Speaker 1>visibility on when you think Plug Power will turn to

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<v Speaker 1>profitability either on a quitterly annual basis uh the next

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<v Speaker 1>few years or any sense on that. Sure our CFO

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<v Speaker 1>is very clear in pronouncing that the company would be

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<v Speaker 1>profitable in what's the take to get there? What is

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<v Speaker 1>it just a matter of uh, you know, reducing R

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<v Speaker 1>and D and that sort of thing, and seeing some

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<v Speaker 1>of these projects just just start to bring in the revenue.

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<v Speaker 1>I would never reduce R and D. This industry is

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<v Speaker 1>just starting, Mike. Where it's coming from is the build

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<v Speaker 1>out of our green hydrogen network across the United States.

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<v Speaker 1>We have first mover advantage. We'll have five tons deployed

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<v Speaker 1>per day in the States, seventy tons by the end

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<v Speaker 1>of this year. It dramatically impacts our cost of fuel,

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<v Speaker 1>which really is one of the big big items in

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<v Speaker 1>keeping us from being profitable. And we're becoming vertically integrated

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<v Speaker 1>to make sure that we're providing it to ourselves costs effectively,

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<v Speaker 1>and that's really one of the big items that changes

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<v Speaker 1>our income statement. How do you you know in terms

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<v Speaker 1>of hydrogen and how much does it continue to be

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<v Speaker 1>a part of our energy society? Hydrogen ultimately, and Carol,

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<v Speaker 1>these are not my numbers. These are numbers like, uh,

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<v Speaker 1>your organization, Bloomberg thinks this will be of world's energy

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<v Speaker 1>by twenty by and it's growing from growing from now.

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<v Speaker 1>You know, if you take a look at Walmart where

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<v Speaker 1>we announced a thirty tons per day green hydrogen agreement

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<v Speaker 1>with them, Uh, that is helping them in their path

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<v Speaker 1>to reduce their carbon footprint by one giga ton. So

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<v Speaker 1>the real work is happening now. And certainly the bill

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<v Speaker 1>that Centers Schumer and Center and Manchion were instrumental and

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<v Speaker 1>having passed, will just accelerate this move in the world

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<v Speaker 1>to a green economy. Yeah, and I wanted to ask

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<v Speaker 1>you about that. How does hydrogen in general and plug

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<v Speaker 1>powers specifically sort of fit into this inflation Reduction Act

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<v Speaker 1>which has so many perks for green energy um and

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<v Speaker 1>on top of that, is there a risk, you know,

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<v Speaker 1>in the midterms, of of some of that being undone? Well,

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<v Speaker 1>I think that I'm gonna answer your last question first.

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<v Speaker 1>When there was an investment tax credit for fuel cells,

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<v Speaker 1>Actually the house built have more Republican co signers and

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<v Speaker 1>Democrat co signers. I've met with people like Centator Cassidy

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<v Speaker 1>from Louisiana. They are strong supporters of hydrogen. This act

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<v Speaker 1>that look, it's obviously Centator Schumer Mansion, who are both

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<v Speaker 1>huge supporters, has a three dour production tax credit for

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<v Speaker 1>green hydrogen, which makes hydrogen from green sources competitive with

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<v Speaker 1>any other form of hydrogen. It's a big deal because

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<v Speaker 1>the market for hydrogen's launched today from natural gas. Now

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<v Speaker 1>we're lower costs and competitive with natural gas hydrogen today.

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<v Speaker 1>It helps our electricalizer business, it helps our fuel cell

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<v Speaker 1>business because it will be able to drive all sorts

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<v Speaker 1>of applications like the backup power system we developed for

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<v Speaker 1>Microsoft which ekes fuel cost effective with today's diesel and

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<v Speaker 1>green hydrogen. I mean, just remind everybody you're using it,

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<v Speaker 1>but it's this is hydrogen power that's generated by renewables right,

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<v Speaker 1>whether it's win, whether it's solar or or hydro power.

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<v Speaker 1>I mean, one of my favorite plants is of one

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<v Speaker 1>were ability in New York and uh, just like George

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<v Speaker 1>Westinghouse built the first electrical network using Niagara Falls power,

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<v Speaker 1>we're using Niagara Falls power to create green hydrogen. What

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<v Speaker 1>is the biggest thing that's holding back green hydrogen right now? Well,

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<v Speaker 1>I think the biggest I I first, I think the

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<v Speaker 1>Sentence will be the big accelerator for this market. I

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<v Speaker 1>think they put us in a position where green hydrogen

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<v Speaker 1>will now be cost competitive and it's our our our

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<v Speaker 1>responsibility to make sure that we leverage this time like

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<v Speaker 1>they did in solar and wind, so that the cost

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<v Speaker 1>of green hydrogen will always be lower with or without

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<v Speaker 1>government support in the long run. You know, Andy, It's

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<v Speaker 1>it's interesting in addition to the top line and bottom

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<v Speaker 1>line of your company, which is obviously very important, but

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<v Speaker 1>we've also got a planet to consider here, And I'm wondering,

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<v Speaker 1>you know, how optimistic are you about everything that's been

0:13:19.559 --> 0:13:22.960
<v Speaker 1>done by Congress and about the future of the hydrogen

0:13:23.080 --> 0:13:27.520
<v Speaker 1>power industry to really help save the world, help reduce

0:13:27.679 --> 0:13:30.800
<v Speaker 1>this climate damage that is really starting to come to

0:13:30.960 --> 0:13:34.320
<v Speaker 1>roost now with all these weather anomalies and everything. Is

0:13:34.320 --> 0:13:37.840
<v Speaker 1>there a reason to be optimistic about, you know, the

0:13:37.880 --> 0:13:43.559
<v Speaker 1>climate going forward giving all these developments this year, You know, absolutely, Mike.

0:13:43.760 --> 0:13:47.000
<v Speaker 1>Let me tell you, I worked in wireless in three

0:13:47.000 --> 0:13:51.240
<v Speaker 1>when nobody knew what wireless was, and I've seen creation

0:13:51.320 --> 0:13:56.840
<v Speaker 1>of industries and this bill by Congress is good for

0:13:56.920 --> 0:14:00.440
<v Speaker 1>the national security of the United States, it's good for

0:14:00.559 --> 0:14:04.720
<v Speaker 1>climate change, it's good for creating jobs, and it will

0:14:04.840 --> 0:14:09.240
<v Speaker 1>create momentum with customers like Amazon who want to be

0:14:09.440 --> 0:14:13.240
<v Speaker 1>carbon you know, are looking to be carbon neutral by.

0:14:13.400 --> 0:14:16.880
<v Speaker 1>It's good for customers like Microsoft which want to eliminate

0:14:16.960 --> 0:14:21.080
<v Speaker 1>diesel from their process. This bill will help make it happen,

0:14:21.560 --> 0:14:25.120
<v Speaker 1>and it actually puts United States in a unique leadership position.

0:14:25.560 --> 0:14:30.720
<v Speaker 1>So I I think the kids running around are going

0:14:30.760 --> 0:14:32.800
<v Speaker 1>to be really happy with what the Senate did in

0:14:34.040 --> 0:14:37.320
<v Speaker 1>that was Andy marsh Presidency. A plug power coming up

0:14:37.360 --> 0:14:39.400
<v Speaker 1>next to new app aims to help users have an

0:14:39.520 --> 0:14:42.000
<v Speaker 1>understanding of what it's like to work at a Wall

0:14:42.040 --> 0:14:46.360
<v Speaker 1>Street hedge fund without the risk. Find out how and why.

0:14:46.400 --> 0:14:57.560
<v Speaker 1>This is Bloomberg Broadcasting from the financial capital of the

0:14:57.600 --> 0:15:01.480
<v Speaker 1>World Bloomberg Frio in New York to Washington, d C.

0:15:01.680 --> 0:15:06.440
<v Speaker 1>Bloomberg to Boston, Bloomberg one oh six one, does San Francisco,

0:15:06.480 --> 0:15:09.920
<v Speaker 1>Bloomberg nine sixty to the country Sirius XM Chadal one

0:15:10.000 --> 0:15:13.160
<v Speaker 1>nineteen and around the globe the Bloomberg Business app and

0:15:13.200 --> 0:15:19.440
<v Speaker 1>Bloomberg Radio dot Com. This is Bloomberg Business Week. Mary's

0:15:19.520 --> 0:15:22.239
<v Speaker 1>is a company and app founded by two Wall Street veterans.

0:15:22.280 --> 0:15:25.440
<v Speaker 1>It aims to democratize Wall Street recruiting and more. The

0:15:25.480 --> 0:15:28.360
<v Speaker 1>platform simulates the experience of working at a fast paced

0:15:28.400 --> 0:15:31.520
<v Speaker 1>hedge fund on your mobile device. To find out how

0:15:31.560 --> 0:15:33.720
<v Speaker 1>Bloomberg's Mike Reagan and I caught up with the company's

0:15:33.720 --> 0:15:37.120
<v Speaker 1>founder and CEO, Neil Dotta. My backgrounds. I've been an

0:15:37.120 --> 0:15:41.520
<v Speaker 1>institutional allocator to hedge funds for last fifteen years, um,

0:15:41.600 --> 0:15:44.000
<v Speaker 1>really having exposure to some of the most well known,

0:15:44.200 --> 0:15:48.080
<v Speaker 1>best performing hedge fund managers in the space, and uh,

0:15:48.320 --> 0:15:50.240
<v Speaker 1>over the course of that time, you know, it became

0:15:50.280 --> 0:15:53.960
<v Speaker 1>abundantly obvious that the folks that are in the position

0:15:54.120 --> 0:15:58.360
<v Speaker 1>of making investment decisions and managing money for folks that

0:15:58.400 --> 0:16:00.840
<v Speaker 1>are you know, whether they're they're fire men or police

0:16:00.880 --> 0:16:05.080
<v Speaker 1>officers or institutional investors like myself. It's not necessarily the

0:16:05.120 --> 0:16:07.640
<v Speaker 1>people that have the most talent, but a lot of

0:16:07.680 --> 0:16:10.120
<v Speaker 1>times it's the folks that had the best resumes and

0:16:10.160 --> 0:16:14.520
<v Speaker 1>found themselves in the position to uh manage that capital.

0:16:14.880 --> 0:16:17.000
<v Speaker 1>And really what we wanted to do with Maritas was

0:16:17.040 --> 0:16:20.440
<v Speaker 1>to kind of create a platform that democratizes this access

0:16:20.520 --> 0:16:24.320
<v Speaker 1>that forever has been limited to folks who have specific resumes,

0:16:24.400 --> 0:16:27.360
<v Speaker 1>came to specific schools. UM. So that's the platform in

0:16:27.360 --> 0:16:29.840
<v Speaker 1>a nutshell, and really what we do is we extend

0:16:29.880 --> 0:16:35.360
<v Speaker 1>this access to folks regardless of their ability to financier

0:16:35.440 --> 0:16:39.000
<v Speaker 1>trading or their actual education. So it's a free app

0:16:39.360 --> 0:16:42.520
<v Speaker 1>that you download that allows you to simulate working at

0:16:42.560 --> 0:16:45.400
<v Speaker 1>a at a hedge fund and trading equities and crypto,

0:16:45.720 --> 0:16:49.400
<v Speaker 1>and your experience generates an alpha score, and we take

0:16:49.440 --> 0:16:51.520
<v Speaker 1>that alpha score and we allow you to apply for

0:16:51.640 --> 0:16:54.920
<v Speaker 1>jobs on Wall Street with that score. So it's really

0:16:54.960 --> 0:16:57.960
<v Speaker 1>bringing that experience to to everyone through their mobile devices.

0:16:58.200 --> 0:17:00.600
<v Speaker 1>And one thing that was kind of, you know, really

0:17:00.600 --> 0:17:02.680
<v Speaker 1>obvious to me was that, you know, for I've been

0:17:02.720 --> 0:17:05.960
<v Speaker 1>managing large pools of capital and my my co founder

0:17:06.040 --> 0:17:08.720
<v Speaker 1>Gabel as well, and we realize that even at the

0:17:08.760 --> 0:17:12.720
<v Speaker 1>scale and scope that we invest, even ourselves, we don't

0:17:12.760 --> 0:17:15.200
<v Speaker 1>actually own our own track record. And this is what

0:17:15.280 --> 0:17:18.119
<v Speaker 1>we think we should do to everyone and give everyone

0:17:18.160 --> 0:17:21.439
<v Speaker 1>the opportunity to you know, whether you're you're a junior

0:17:21.440 --> 0:17:24.600
<v Speaker 1>analyst at a bank and you want to leverage your experience,

0:17:25.200 --> 0:17:28.360
<v Speaker 1>most of the time, your employer owns your actual ideas,

0:17:28.720 --> 0:17:31.920
<v Speaker 1>and we give folks like that and the ability to say, hey,

0:17:31.960 --> 0:17:34.200
<v Speaker 1>this is why I'm talented, and this is why you

0:17:34.240 --> 0:17:36.680
<v Speaker 1>should hire me based upon my talent, not what based

0:17:36.720 --> 0:17:39.520
<v Speaker 1>on my resume says. Let me make sure I'm picturing

0:17:39.520 --> 0:17:42.680
<v Speaker 1>this right. So I log in and I basically can

0:17:42.720 --> 0:17:46.080
<v Speaker 1>start doing some paper trading and you'll be able to

0:17:46.119 --> 0:17:49.240
<v Speaker 1>track my P and L sort of rank me among

0:17:49.280 --> 0:17:53.200
<v Speaker 1>other traders. What happens if say, my strategy is some algorithm,

0:17:53.520 --> 0:17:56.359
<v Speaker 1>you know, fast twitch type of thing. Uh am I

0:17:56.400 --> 0:17:59.720
<v Speaker 1>able to sort of input input a automated strategy into

0:17:59.720 --> 0:18:02.560
<v Speaker 1>this thing as well. That's a great question, And the answers, no, actually,

0:18:02.640 --> 0:18:05.960
<v Speaker 1>and we we take the view that being allocators into

0:18:06.000 --> 0:18:08.640
<v Speaker 1>these strategies. So I know, the folks that you can

0:18:08.680 --> 0:18:10.840
<v Speaker 1>think of that are kind of at the forefront of

0:18:10.920 --> 0:18:14.200
<v Speaker 1>high frequency and systematic trading. We take the view that

0:18:14.280 --> 0:18:17.600
<v Speaker 1>it's very difficult for a typical person to compete against

0:18:18.000 --> 0:18:20.800
<v Speaker 1>a big ten billion dollar hedge fund. So really we're

0:18:20.840 --> 0:18:24.280
<v Speaker 1>meant for fundamental investing. We're meant for people that do

0:18:24.760 --> 0:18:28.120
<v Speaker 1>you know, research and individual companies and take views on

0:18:28.160 --> 0:18:31.600
<v Speaker 1>things like market share and earnings and growth potential. We're

0:18:31.640 --> 0:18:35.080
<v Speaker 1>not focused on kind of day trading or systematic trading

0:18:35.119 --> 0:18:37.879
<v Speaker 1>because the thinking is that that's not a game that

0:18:37.920 --> 0:18:41.160
<v Speaker 1>a typical person can succeed that. So now I'm wondering

0:18:41.640 --> 0:18:44.680
<v Speaker 1>how Maritas makes money off of this. It is a

0:18:44.720 --> 0:18:48.880
<v Speaker 1>free app. I'm guessing the the users, the traders get

0:18:48.880 --> 0:18:50.280
<v Speaker 1>to use it for free, and then maybe the hedge

0:18:50.280 --> 0:18:53.960
<v Speaker 1>funds pay for access to to see who's doing what. Yeah, exactly,

0:18:54.000 --> 0:18:56.639
<v Speaker 1>So we're effectively a recruiting platform. So the way I

0:18:56.680 --> 0:18:58.440
<v Speaker 1>like to think of us as we're kind of like

0:18:58.880 --> 0:19:01.760
<v Speaker 1>the n C Double Afe or Wall Street where you

0:19:01.760 --> 0:19:05.000
<v Speaker 1>you join our platform, you showcase your skills, and if

0:19:05.000 --> 0:19:09.640
<v Speaker 1>your skills happen to match un employer who finds that valuable,

0:19:09.960 --> 0:19:12.240
<v Speaker 1>then they'll reach out to you directly, and then we'll

0:19:12.240 --> 0:19:15.200
<v Speaker 1>get paid on the recruiting fee that the employer will

0:19:15.200 --> 0:19:17.640
<v Speaker 1>pay us. Hey, Neil, how does this maybe help create

0:19:18.040 --> 0:19:22.680
<v Speaker 1>more diversity when it comes to financial firms hedge funds specifically,

0:19:22.720 --> 0:19:24.720
<v Speaker 1>because that is certainly something we've talked about a lot

0:19:24.720 --> 0:19:27.280
<v Speaker 1>over the last couple of years, and well, there's progress

0:19:27.280 --> 0:19:29.280
<v Speaker 1>being made, there's a lot a long way to go.

0:19:29.359 --> 0:19:32.439
<v Speaker 1>So how might what you guys are doing help with that?

0:19:32.560 --> 0:19:36.359
<v Speaker 1>Can you make it kind of color blind? Um, sex blind?

0:19:36.400 --> 0:19:39.200
<v Speaker 1>Like can you or gender blind? Can you do that

0:19:39.320 --> 0:19:43.280
<v Speaker 1>so that we maybe up the up the diversity anti Sure,

0:19:43.359 --> 0:19:46.480
<v Speaker 1>great question, And if you think of the way recruiting

0:19:46.560 --> 0:19:49.359
<v Speaker 1>is done at hedge funds and big banks, it really

0:19:49.400 --> 0:19:52.719
<v Speaker 1>hasn't changed in the last hundred years. UM, it's effectively

0:19:53.040 --> 0:19:56.760
<v Speaker 1>a network of who you know and how well you're connected,

0:19:56.880 --> 0:20:01.000
<v Speaker 1>and those are the metrics that typically place people, particularly

0:20:01.040 --> 0:20:04.919
<v Speaker 1>in most highest income roles like portfolio manager and analysts.

0:20:04.920 --> 0:20:07.119
<v Speaker 1>So we take the view that it should be a

0:20:07.200 --> 0:20:10.119
<v Speaker 1>democratized system that should be based solely on your talent.

0:20:10.600 --> 0:20:13.119
<v Speaker 1>So through us, we don't care what you look like,

0:20:13.200 --> 0:20:15.080
<v Speaker 1>we don't care what your resume says. We don't even

0:20:15.080 --> 0:20:17.320
<v Speaker 1>care where you went to school. We only care about

0:20:17.320 --> 0:20:20.840
<v Speaker 1>your ideas, and those ideas can can potentially get you

0:20:20.880 --> 0:20:23.480
<v Speaker 1>paid or get you recruited. Are big thanks to Neil Dotta,

0:20:23.520 --> 0:20:26.760
<v Speaker 1>the founder and CEO of Maritas. You're listening to Bloomberg

0:20:26.800 --> 0:20:31.080
<v Speaker 1>Business Week. Still to come. We're talking planes, trains, and automobiles. Well,

0:20:31.119 --> 0:20:34.320
<v Speaker 1>we're really talking about getting out and about the CEOs

0:20:34.359 --> 0:20:37.520
<v Speaker 1>of car parts dot Com and travel services company Travago

0:20:37.760 --> 0:20:50.240
<v Speaker 1>are up next. This is Bloomberg. You're listening to Bloomberg

0:20:50.280 --> 0:20:53.920
<v Speaker 1>Business Week with Carol Masser and Bloomberg Quick Takes Tim

0:20:53.960 --> 0:20:59.120
<v Speaker 1>Stinovik from Bloomberg Radio. Earlier, we heard about Europe's worsening

0:20:59.160 --> 0:21:02.720
<v Speaker 1>climate situation and in America's hopes for an expedited transition

0:21:02.760 --> 0:21:05.520
<v Speaker 1>to clean energy. A large part of that effort will

0:21:05.560 --> 0:21:08.440
<v Speaker 1>come from the auto industry. A recent report from the

0:21:08.440 --> 0:21:11.520
<v Speaker 1>Bloomberg An e F says we are just fourteen years

0:21:11.560 --> 0:21:14.280
<v Speaker 1>away from peak car, when an estimated one and a

0:21:14.280 --> 0:21:17.960
<v Speaker 1>half billion passenger vehicles globally are expected on the road

0:21:18.000 --> 0:21:22.080
<v Speaker 1>by nine Well before we get there, buyers, you know this,

0:21:22.240 --> 0:21:25.000
<v Speaker 1>they're still looking at months, perhaps even years worth of

0:21:25.040 --> 0:21:28.160
<v Speaker 1>inflation and supply chain snarls that could hinder them from

0:21:28.160 --> 0:21:30.920
<v Speaker 1>getting the cars they want and when they want them.

0:21:30.960 --> 0:21:33.960
<v Speaker 1>That's where car Parts dot Com comes in. Bloomberg News

0:21:33.960 --> 0:21:37.000
<v Speaker 1>senior markets reporter Katie Greifeld and I asked CEO David

0:21:37.040 --> 0:21:40.480
<v Speaker 1>begnon how his company can help car Parts dot Com.

0:21:40.480 --> 0:21:43.600
<v Speaker 1>We're direct to consumer, pure play online player of auto

0:21:43.680 --> 0:21:47.160
<v Speaker 1>parts and accessories. We've been in business for twenty five years,

0:21:47.200 --> 0:21:49.080
<v Speaker 1>and what makes us very unique is that we have

0:21:49.119 --> 0:21:52.160
<v Speaker 1>a vertically integrated supply chain. So we buy our own

0:21:52.200 --> 0:21:56.960
<v Speaker 1>parts from globally a combination of collision parts and replacement parts,

0:21:57.200 --> 0:21:59.439
<v Speaker 1>and then we sell them direct to consumer via our

0:21:59.440 --> 0:22:01.680
<v Speaker 1>own distribut and channel. So we're in a very good

0:22:01.680 --> 0:22:03.920
<v Speaker 1>spot to see what's going on in the auto world.

0:22:03.920 --> 0:22:07.000
<v Speaker 1>And the auto parts industry. Um, you know, the the

0:22:07.040 --> 0:22:09.560
<v Speaker 1>auto industry is just gigantic. You guys know that you

0:22:09.640 --> 0:22:12.679
<v Speaker 1>cover it all the time. Auto parts is three hundred

0:22:12.680 --> 0:22:16.760
<v Speaker 1>billion dollars market. And believe it or not, the average

0:22:16.800 --> 0:22:18.640
<v Speaker 1>age of a car on the road it's twelve point

0:22:18.680 --> 0:22:22.000
<v Speaker 1>two years. So the average American drives an older car.

0:22:22.480 --> 0:22:25.840
<v Speaker 1>And in order to keep that car going and running longer. Uh,

0:22:25.920 --> 0:22:28.520
<v Speaker 1>they rely on retailers like us to buy you know,

0:22:28.600 --> 0:22:32.000
<v Speaker 1>quality parts at the competitive prices. You know, David, During

0:22:32.160 --> 0:22:34.560
<v Speaker 1>the last couple of years, we heard so much about

0:22:34.720 --> 0:22:38.320
<v Speaker 1>how the actual automakers were struggling to source the chips

0:22:38.359 --> 0:22:41.080
<v Speaker 1>they need and other parts. I'm curious how you guys

0:22:41.160 --> 0:22:45.359
<v Speaker 1>fared with all the supply chain disruptions we've had. I

0:22:45.720 --> 0:22:47.800
<v Speaker 1>can only imagine it must have been a giant headache.

0:22:47.840 --> 0:22:50.520
<v Speaker 1>Was it was it tough to source the parts you needed? Uh?

0:22:50.520 --> 0:22:53.320
<v Speaker 1>In the last few years. I mean, supply chain was

0:22:53.359 --> 0:22:56.280
<v Speaker 1>basically top of mind for the last two years, right

0:22:56.400 --> 0:23:00.439
<v Speaker 1>before inflation and Ukraine and and everything else. Uh. You know,

0:23:00.480 --> 0:23:04.080
<v Speaker 1>we were very aggressive early on in the pandemic in

0:23:04.080 --> 0:23:06.560
<v Speaker 1>in ramping up inventory buys. Um. You know, we've build

0:23:06.560 --> 0:23:09.919
<v Speaker 1>capabilities in house so we increase the quantities of our

0:23:10.000 --> 0:23:13.480
<v Speaker 1>buy we increase our safety stock requirements, we open more

0:23:13.520 --> 0:23:17.240
<v Speaker 1>distribution centers just to carry more inventory. What we found

0:23:17.359 --> 0:23:20.159
<v Speaker 1>was it took longer and it was more complicated to

0:23:20.200 --> 0:23:22.439
<v Speaker 1>get the parts. So in order to keep going and

0:23:22.480 --> 0:23:25.560
<v Speaker 1>to keep growing, we just had to carry more inventory.

0:23:25.640 --> 0:23:27.520
<v Speaker 1>And so if you look at it from a financial

0:23:27.520 --> 0:23:31.480
<v Speaker 1>investor perspective, we basically had to sacrifice inventory turns just

0:23:31.600 --> 0:23:33.359
<v Speaker 1>to make sure that we have the parts in stock.

0:23:33.760 --> 0:23:36.600
<v Speaker 1>And of course, the other big shock this year is inflation,

0:23:36.680 --> 0:23:39.280
<v Speaker 1>and I'm wondering how that plays into your business. I mean,

0:23:39.280 --> 0:23:42.640
<v Speaker 1>does it sort of cause this effect where consumers are

0:23:42.680 --> 0:23:44.480
<v Speaker 1>maybe more willing to try to work on their own

0:23:44.520 --> 0:23:47.400
<v Speaker 1>car and and find those parts on your ciders. Is

0:23:47.600 --> 0:23:51.200
<v Speaker 1>you know, how's the price problems we've seen this year

0:23:51.520 --> 0:23:56.040
<v Speaker 1>sort of translating into your everyday business. Yeah. Absolutely, And

0:23:56.160 --> 0:23:59.119
<v Speaker 1>historically auto parts and auto repair in general is pretty

0:23:59.280 --> 0:24:01.920
<v Speaker 1>um inflation and resistant. You know, if you need a car,

0:24:02.000 --> 0:24:04.280
<v Speaker 1>if you're a school teacher or a nurse and you

0:24:04.320 --> 0:24:06.240
<v Speaker 1>need your car to get to work, you're gonna have

0:24:06.280 --> 0:24:07.760
<v Speaker 1>to do what you need to do to to keep

0:24:07.840 --> 0:24:10.680
<v Speaker 1>it going. So obviously for every retailer and for all

0:24:10.680 --> 0:24:14.720
<v Speaker 1>the consumers out there. Inflation is is hitting everyone. Um,

0:24:14.760 --> 0:24:16.919
<v Speaker 1>and we're not We're not immune. You know. What we

0:24:16.960 --> 0:24:18.760
<v Speaker 1>had to do was really kind of make sure that

0:24:18.760 --> 0:24:21.160
<v Speaker 1>we found efficiencies in the supply chain to be able

0:24:21.160 --> 0:24:23.800
<v Speaker 1>to pass on our savings of that, you know, direct

0:24:23.800 --> 0:24:28.399
<v Speaker 1>to consumer, factory to consumer, uh, to the consumer. Um.

0:24:28.440 --> 0:24:30.639
<v Speaker 1>Having said that, you know you're you're absolutely right in

0:24:30.760 --> 0:24:34.160
<v Speaker 1>terms of inflation. UM. What it does is that if

0:24:34.240 --> 0:24:36.560
<v Speaker 1>historically you will do it for me and needed a

0:24:36.600 --> 0:24:39.639
<v Speaker 1>friend or a mechanic to do the repair, UM, chances

0:24:39.680 --> 0:24:41.520
<v Speaker 1>are you're going to go on YouTube or on Google

0:24:41.840 --> 0:24:43.760
<v Speaker 1>and figure out a way to source the parts and

0:24:43.800 --> 0:24:46.800
<v Speaker 1>do it cheaper. All my friends are on YouTube these

0:24:46.880 --> 0:24:49.479
<v Speaker 1>days trying to figure out how to fix their car.

0:24:49.560 --> 0:24:51.160
<v Speaker 1>It's amazing. I had to go on YouTube to find

0:24:51.160 --> 0:24:53.600
<v Speaker 1>out how to change the tire in my jeep Cherokee.

0:24:53.680 --> 0:24:56.520
<v Speaker 1>I'm not I'm not too embarrassed to admit YouTube just

0:24:56.600 --> 0:24:58.680
<v Speaker 1>creating a lot of mechanics. I have a feeling, David.

0:24:59.280 --> 0:25:01.040
<v Speaker 1>I'm sure you say a lot of money, but you're

0:25:01.080 --> 0:25:05.240
<v Speaker 1>absolutely right. YouTube is creating a lot of mechanics and ultimately,

0:25:05.320 --> 0:25:07.000
<v Speaker 1>if you want to do the labor yourself and you

0:25:07.000 --> 0:25:09.840
<v Speaker 1>could find that ten or fifteen minute video. Um, you know,

0:25:09.920 --> 0:25:12.840
<v Speaker 1>companies like us were a good alternative because you know

0:25:12.920 --> 0:25:14.960
<v Speaker 1>you can get the parts for fifty cheaper than in

0:25:14.960 --> 0:25:17.119
<v Speaker 1>the store. You said you built up inventory. Does that

0:25:17.160 --> 0:25:19.679
<v Speaker 1>mean you're going to be working down inventory, maybe not

0:25:19.840 --> 0:25:22.560
<v Speaker 1>demanding or buying so much from your suppliers over the

0:25:22.560 --> 0:25:25.800
<v Speaker 1>next few months that that is a great question and

0:25:25.840 --> 0:25:28.760
<v Speaker 1>the answer is yes, we're seeing some signs of of

0:25:28.800 --> 0:25:31.200
<v Speaker 1>easing up in the supply chain. So as the league

0:25:31.200 --> 0:25:34.280
<v Speaker 1>time start compressing, we have to carry less safety stock

0:25:34.359 --> 0:25:37.040
<v Speaker 1>or buffer inventory. Uh. And what you're going to see

0:25:37.080 --> 0:25:39.720
<v Speaker 1>from us, and I'm assuming other companies out there, is

0:25:39.760 --> 0:25:42.720
<v Speaker 1>converting that inventory back to cash and seeing some working

0:25:42.760 --> 0:25:45.679
<v Speaker 1>capital improvements. Okay, speaking of working capital, and I'm just

0:25:45.720 --> 0:25:48.600
<v Speaker 1>reading off of your press release. You guys, have you

0:25:48.720 --> 0:25:50.840
<v Speaker 1>entered in an amended and restated seventy five million dollar

0:25:50.840 --> 0:25:53.000
<v Speaker 1>credit facility the ability to increase a hundred and fifty

0:25:53.000 --> 0:25:56.680
<v Speaker 1>million Are you looking to get hold of whatever cash again?

0:25:57.080 --> 0:26:00.240
<v Speaker 1>Because it's you know, you're concerned about maybe what the

0:26:00.240 --> 0:26:02.560
<v Speaker 1>the environment might be and I don't know, a few months,

0:26:02.560 --> 0:26:04.760
<v Speaker 1>it might be a tougher environment. Yeah, I think there's

0:26:04.760 --> 0:26:07.359
<v Speaker 1>definitely a lot of signs that the economic environment is

0:26:07.680 --> 0:26:11.280
<v Speaker 1>getting tougher. Having said that, you know, we're growing, we're profitable,

0:26:11.520 --> 0:26:14.919
<v Speaker 1>we have positive unit economics on every transaction, we have

0:26:15.000 --> 0:26:18.120
<v Speaker 1>no debt, and we're well funded and well capitalized. So

0:26:18.359 --> 0:26:20.800
<v Speaker 1>you know, that line of credit is just a safety

0:26:20.840 --> 0:26:23.080
<v Speaker 1>net that we basically don't need. That was car Parts

0:26:23.080 --> 0:26:25.960
<v Speaker 1>dot Com CEO David Midion. Katy Greifeld with us there

0:26:26.000 --> 0:26:29.040
<v Speaker 1>as well. Now, declining gas prices were a big reason

0:26:29.080 --> 0:26:32.440
<v Speaker 1>for July is cooler than expected inflation reading. One area

0:26:32.520 --> 0:26:36.000
<v Speaker 1>that is still seeing costs sore the travel and hospitality sector.

0:26:36.440 --> 0:26:39.800
<v Speaker 1>For insight into how those pressures might persist, Bloomberg's Mike

0:26:39.840 --> 0:26:43.600
<v Speaker 1>Reagan and I spoke with Trobago CEO Axel Heifer. The

0:26:43.600 --> 0:26:46.399
<v Speaker 1>the the industry is is an interesting point where it's

0:26:46.440 --> 0:26:49.480
<v Speaker 1>benefiting from a lot of pent up demand and a

0:26:49.520 --> 0:26:52.120
<v Speaker 1>lot of money that has been saved over the last

0:26:52.160 --> 0:26:55.119
<v Speaker 1>couple of years by not doing trips, by not going

0:26:55.160 --> 0:26:59.119
<v Speaker 1>out during offt etcetera. At the same time, the industry

0:26:59.320 --> 0:27:01.600
<v Speaker 1>has actually you do stuffing that v was quite a

0:27:01.600 --> 0:27:05.040
<v Speaker 1>bit in the pandemic. Everybody had to and it's now

0:27:05.080 --> 0:27:07.600
<v Speaker 1>struggling to stop up. So so there is a lot

0:27:07.680 --> 0:27:10.479
<v Speaker 1>more demand than there is supply, and and that's exactly

0:27:10.520 --> 0:27:13.240
<v Speaker 1>what you're describing. The service is actually suffering from that,

0:27:14.119 --> 0:27:17.520
<v Speaker 1>um And that's why we are more cautious on the outlook,

0:27:17.560 --> 0:27:20.000
<v Speaker 1>and we think that this this imbalance will you know,

0:27:20.040 --> 0:27:22.639
<v Speaker 1>will start to balance again, which means that the prices

0:27:22.680 --> 0:27:27.919
<v Speaker 1>will continue to slopen and demand will will come down. Accel.

0:27:28.160 --> 0:27:30.600
<v Speaker 1>You know, you can't talk to someone from Bloomberg for

0:27:30.640 --> 0:27:33.360
<v Speaker 1>more than about thirty seconds without getting a question about

0:27:33.400 --> 0:27:37.320
<v Speaker 1>inflation this week, so I'm curious, you know, is inflation

0:27:37.600 --> 0:27:41.160
<v Speaker 1>having any sort of ripple effects in the travel industry,

0:27:41.200 --> 0:27:44.160
<v Speaker 1>Is a changing behavior at all or anything like that? Yeah,

0:27:44.160 --> 0:27:45.800
<v Speaker 1>I mean for sure. I mean I I don't think

0:27:45.840 --> 0:27:48.520
<v Speaker 1>we see it yet because the what we've seen in

0:27:48.560 --> 0:27:51.600
<v Speaker 1>the last couple of years is that the summer vacation

0:27:51.840 --> 0:27:54.440
<v Speaker 1>is actually the key thing. I mean, even in the pandemic,

0:27:54.520 --> 0:27:56.200
<v Speaker 1>you want to make sure that you get a break

0:27:56.200 --> 0:27:58.480
<v Speaker 1>with your family, with your friends for a couple of days.

0:27:58.800 --> 0:28:00.800
<v Speaker 1>So I don't think that that this summer period is

0:28:00.880 --> 0:28:04.280
<v Speaker 1>necessarily representatives, but we see it in in all of

0:28:04.280 --> 0:28:09.080
<v Speaker 1>our main markets. Inflation is is hitting um the disposable

0:28:09.119 --> 0:28:12.600
<v Speaker 1>income of many, many people. And what that means is

0:28:12.640 --> 0:28:15.200
<v Speaker 1>that they will they will need to think twice how

0:28:15.240 --> 0:28:18.480
<v Speaker 1>to spend their money and how to get um the

0:28:18.520 --> 0:28:21.719
<v Speaker 1>best vocation possible. And in travel is actually different than

0:28:21.840 --> 0:28:23.800
<v Speaker 1>then a lot of other sectors. You can you have

0:28:23.960 --> 0:28:26.399
<v Speaker 1>quite a few choices. You can decide whether you spend

0:28:26.440 --> 0:28:29.679
<v Speaker 1>money on air tickets or whether you go by cars.

0:28:29.760 --> 0:28:34.560
<v Speaker 1>So the destinations are are your choice. Destinations are very

0:28:34.560 --> 0:28:36.920
<v Speaker 1>differently priced. We can go for a different kind of

0:28:36.960 --> 0:28:40.320
<v Speaker 1>accommodation and you can compare prices, which is actually why

0:28:40.400 --> 0:28:43.520
<v Speaker 1>we are actually looking into the future quite positively. People

0:28:43.560 --> 0:28:46.400
<v Speaker 1>being more price conscious means that they will spend more

0:28:46.440 --> 0:28:50.360
<v Speaker 1>time on researching prices, and that's exactly where we're helping them. Well,

0:28:50.360 --> 0:28:52.880
<v Speaker 1>that's you know, you guys have access to so much data.

0:28:52.960 --> 0:28:54.720
<v Speaker 1>What kind of you know talk to us about that

0:28:54.720 --> 0:28:56.920
<v Speaker 1>that you know, consumers are are searching looking for the

0:28:56.920 --> 0:28:59.240
<v Speaker 1>best deal. What other trends are you noting when it

0:28:59.320 --> 0:29:02.240
<v Speaker 1>comes to you travel at this point? Yeah, I mean

0:29:02.240 --> 0:29:05.440
<v Speaker 1>you have overall obviously higher prices. Price I've gone up

0:29:05.560 --> 0:29:09.000
<v Speaker 1>quite a bit. Um not every destination to the same extent,

0:29:09.400 --> 0:29:11.760
<v Speaker 1>and you have a couple of finn anecdotes that there's

0:29:11.800 --> 0:29:15.240
<v Speaker 1>just support what what you're you're describing. I mean, for example,

0:29:15.720 --> 0:29:19.720
<v Speaker 1>searches for um for hotels close to the airport in

0:29:19.760 --> 0:29:23.560
<v Speaker 1>the UK have doubled compared to twenty nine because now

0:29:23.680 --> 0:29:25.400
<v Speaker 1>you don't know whether you have to show up two

0:29:25.400 --> 0:29:29.160
<v Speaker 1>hours before or four before or five hours before because

0:29:29.200 --> 0:29:32.320
<v Speaker 1>of the lack of starting so a lot of people

0:29:32.400 --> 0:29:34.760
<v Speaker 1>decide to just say all the night. So that's what

0:29:34.880 --> 0:29:37.640
<v Speaker 1>you see already, but I think what we will see

0:29:37.640 --> 0:29:40.400
<v Speaker 1>over the next twelve months there is more a fundamental

0:29:40.480 --> 0:29:44.120
<v Speaker 1>change in in really saving costs because the summer vacation

0:29:44.200 --> 0:29:46.880
<v Speaker 1>that the people are now on um that they have

0:29:47.000 --> 0:29:48.960
<v Speaker 1>made up their mind to to do that trip quite

0:29:48.960 --> 0:29:51.440
<v Speaker 1>a while back, and the inflation has got a lot

0:29:51.480 --> 0:29:54.400
<v Speaker 1>of work over the last couple of months. Act. So

0:29:54.480 --> 0:29:57.680
<v Speaker 1>I'm curious what the story is with business travels. As

0:29:57.720 --> 0:30:00.360
<v Speaker 1>Carol said, she's jet setting all over the place for work.

0:30:00.480 --> 0:30:02.800
<v Speaker 1>They don't let me out of the office. But as

0:30:02.840 --> 0:30:05.200
<v Speaker 1>Carol an anomaly, I don't get the impression that business

0:30:05.200 --> 0:30:08.000
<v Speaker 1>travel is quite back where it was. Yeah, I mean

0:30:08.000 --> 0:30:10.720
<v Speaker 1>so so we we are not really big in business travel,

0:30:10.800 --> 0:30:13.680
<v Speaker 1>to be honest, And and the sad thing said, The

0:30:13.720 --> 0:30:16.040
<v Speaker 1>true thing is that that a lot of business travelers

0:30:16.200 --> 0:30:18.479
<v Speaker 1>don't really care as much how much they are spending

0:30:18.480 --> 0:30:22.000
<v Speaker 1>on their accommodation because the employer is paying so so

0:30:22.040 --> 0:30:24.720
<v Speaker 1>we have a few business travelers that tend to be

0:30:24.840 --> 0:30:28.320
<v Speaker 1>you know, self employed as an easy cetera. Um, that's

0:30:28.320 --> 0:30:30.920
<v Speaker 1>why we don't have the best visibility. But our expectation

0:30:31.000 --> 0:30:34.520
<v Speaker 1>for the overall market is that with the economy slowing down,

0:30:34.560 --> 0:30:38.760
<v Speaker 1>that the not essential business travel will come down. And

0:30:38.800 --> 0:30:40.640
<v Speaker 1>there was also a bit of a catch up effect.

0:30:40.760 --> 0:30:43.280
<v Speaker 1>You hadn't seen business partners in two or three years.

0:30:43.280 --> 0:30:45.880
<v Speaker 1>That was accel he for the CEO of Travago. And

0:30:45.880 --> 0:30:47.680
<v Speaker 1>that wraps up the first hour of the weekend. Addition

0:30:47.720 --> 0:30:50.520
<v Speaker 1>to Bloomberg Business Week from Bloomberg Radio, I'm Carol Masser

0:30:50.960 --> 0:30:53.200
<v Speaker 1>a head. In our next hour, the CEO of H

0:30:53.200 --> 0:30:55.120
<v Speaker 1>and R Block gives us an update on the American

0:30:55.160 --> 0:30:58.960
<v Speaker 1>consumer and small business, both key to the US economy.

0:30:59.280 --> 0:31:02.120
<v Speaker 1>He also weighs on his company's red hot stock price,

0:31:02.520 --> 0:31:05.400
<v Speaker 1>plus why Mark Zuckerberg wants you to think of Facebook

0:31:05.440 --> 0:31:09.360
<v Speaker 1>as a social media underdog Wait What? And also coming

0:31:09.440 --> 0:31:11.680
<v Speaker 1>up next, we turn back to this week's special double

0:31:11.720 --> 0:31:14.720
<v Speaker 1>issue of Bloomberg Business Week. It's all about why American

0:31:14.760 --> 0:31:17.800
<v Speaker 1>women are at their breaking point. When story on that

0:31:17.840 --> 0:31:19.960
<v Speaker 1>looks at what the end of Roe versus Wade could

0:31:20.000 --> 0:31:23.600
<v Speaker 1>mean for access to IVF treatments, that story is coming up.

0:31:23.880 --> 0:31:34.680
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week inside from

0:31:34.720 --> 0:31:37.920
<v Speaker 1>the reporters and editors who bring you America's most trusted

0:31:37.960 --> 0:31:42.120
<v Speaker 1>business magazine, plus global business, finance and tech news as

0:31:42.120 --> 0:31:46.080
<v Speaker 1>it happened. Sloomberg Business Week with Carol Messier and Bloomberg

0:31:46.120 --> 0:31:50.760
<v Speaker 1>Quick takes Tim Stinovic on Bloomberg Radio. Plenty ahead in

0:31:50.800 --> 0:31:53.360
<v Speaker 1>our second hour of the weekend edition of Bloomberg Business Week,

0:31:53.640 --> 0:31:55.680
<v Speaker 1>including the CEO of H and R Block and how

0:31:55.720 --> 0:31:58.960
<v Speaker 1>new policy moves might impact taxpayers as well as the

0:31:59.000 --> 0:32:02.520
<v Speaker 1>agency that collects our cash, the I R S. Plus

0:32:02.560 --> 0:32:05.400
<v Speaker 1>why Mark Zuckerberg is hitting the panic button even as

0:32:05.440 --> 0:32:09.040
<v Speaker 1>Facebook breaks in billions of dollars. And we've also got

0:32:09.040 --> 0:32:12.120
<v Speaker 1>the upside of Internet and app addictions with the author, lecturer,

0:32:12.120 --> 0:32:15.000
<v Speaker 1>and investor known in Silicon Valley as the Habit Skuy.

0:32:15.640 --> 0:32:18.280
<v Speaker 1>First up this hour the latest edition of Bloomberg Business

0:32:18.320 --> 0:32:21.600
<v Speaker 1>Week magazine. It's a special double issue that takes a

0:32:21.640 --> 0:32:24.960
<v Speaker 1>look at the dwindling support for women's rights and resources

0:32:25.000 --> 0:32:27.560
<v Speaker 1>in America. One area of concern in the wake of

0:32:27.560 --> 0:32:31.680
<v Speaker 1>the Supreme Court's reversal of Roe v. Wade involves fertility treatments.

0:32:31.880 --> 0:32:35.080
<v Speaker 1>Bloomberg contributor Jill Filipovic breaks down the new threat to

0:32:35.120 --> 0:32:38.520
<v Speaker 1>in vitro fertilization access with my co host Tim Stenovic

0:32:38.800 --> 0:32:43.000
<v Speaker 1>and Bloomberg's Katie Greifeld. As it stands, IVF remains legal

0:32:43.000 --> 0:32:46.480
<v Speaker 1>in all fifty states in in the US, with some

0:32:46.520 --> 0:32:51.040
<v Speaker 1>restrictions depending on the state. However, with road falling, you're

0:32:51.080 --> 0:32:54.240
<v Speaker 1>seeing a real push from the right to life movement

0:32:54.720 --> 0:32:59.920
<v Speaker 1>to establish essentially fetal and embryonic personhood and if personhood

0:33:00.000 --> 0:33:04.640
<v Speaker 1>old path which essentially in view a fertilized egg from

0:33:04.680 --> 0:33:09.200
<v Speaker 1>the moment of fertilization with full rights do process rights

0:33:09.200 --> 0:33:12.160
<v Speaker 1>and certainly a right to life, You're going to see

0:33:12.240 --> 0:33:18.080
<v Speaker 1>IVS become either extremely difficult, if not potentially criminal. And

0:33:18.120 --> 0:33:22.000
<v Speaker 1>that's because IVF procedures typically results in the creation of

0:33:22.080 --> 0:33:27.520
<v Speaker 1>multiple embryos, and the embryos that are not viable are discarded.

0:33:28.040 --> 0:33:31.800
<v Speaker 1>Embryos that don't form a successful pregnancy or can't form

0:33:31.840 --> 0:33:35.760
<v Speaker 1>a successful pregnancy will be discarded, and couples often create

0:33:35.920 --> 0:33:40.360
<v Speaker 1>more embryos than they actually implant at one time and

0:33:40.400 --> 0:33:44.600
<v Speaker 1>then store those embryos for future youth. If those embryos

0:33:44.680 --> 0:33:47.000
<v Speaker 1>have full rights, you can see how that would get

0:33:47.040 --> 0:33:51.360
<v Speaker 1>quite legally complicated. IVF it's all about creating more life.

0:33:51.400 --> 0:33:54.120
<v Speaker 1>It's about, you know, creating a baby for a couple

0:33:54.240 --> 0:33:56.400
<v Speaker 1>to have. But I mean, I guess that's the crux

0:33:56.440 --> 0:33:59.280
<v Speaker 1>of the issue is that you know, these embryos, theoretically,

0:33:59.360 --> 0:34:02.840
<v Speaker 1>under the vision they would be people, they would have

0:34:02.880 --> 0:34:06.479
<v Speaker 1>those rights that you're talking about, right exactly, And so

0:34:06.480 --> 0:34:10.440
<v Speaker 1>there's a question of whether that would necessarily make IBF

0:34:10.760 --> 0:34:14.520
<v Speaker 1>illegal or whether it would just make the legal landscapes

0:34:14.760 --> 0:34:20.759
<v Speaker 1>so dangerous and so complicated that providers essentially wouldn't want

0:34:20.760 --> 0:34:23.759
<v Speaker 1>to practice. So, for example, part of what happens in

0:34:23.800 --> 0:34:27.680
<v Speaker 1>IVF is if you create multiple embryos, those embryos going

0:34:27.719 --> 0:34:30.360
<v Speaker 1>to a storage facility and they're frozen, and if you

0:34:30.440 --> 0:34:34.719
<v Speaker 1>want to use one later on, you you defrost it essentially,

0:34:34.719 --> 0:34:37.400
<v Speaker 1>and you have an embryologist who who defrost that embryo.

0:34:37.719 --> 0:34:42.239
<v Speaker 1>Most embryos survive that process, some don't. If if an

0:34:42.239 --> 0:34:46.000
<v Speaker 1>embryo has full personhood rights, and it doesn't survive the process,

0:34:46.120 --> 0:34:51.720
<v Speaker 1>embryologists could become legally liable, potentially criminally liable, and certainly

0:34:51.760 --> 0:34:56.360
<v Speaker 1>potentially civily liable, and so there's real questions about whether

0:34:56.400 --> 0:34:59.759
<v Speaker 1>anyone is going to want to practice IBS under those conditions.

0:35:00.080 --> 0:35:03.000
<v Speaker 1>What did you hear from Elizabeth, which we should note

0:35:03.320 --> 0:35:06.200
<v Speaker 1>is a pseudonym, tell us her story. Elizabeth is a

0:35:06.239 --> 0:35:08.840
<v Speaker 1>woman who lives in New Orleans. She has one daughter,

0:35:08.840 --> 0:35:13.600
<v Speaker 1>who was conceived through IVF after two grueling years of infertility,

0:35:14.360 --> 0:35:17.560
<v Speaker 1>and Elizabeth and her husband both want a second child,

0:35:17.680 --> 0:35:20.520
<v Speaker 1>but they weren't planning on starting that process for at

0:35:20.600 --> 0:35:23.239
<v Speaker 1>least a few more months and potentially into next year.

0:35:24.080 --> 0:35:29.040
<v Speaker 1>When the Supreme Court decision and Dobbs overturning Robe Wade

0:35:29.120 --> 0:35:33.600
<v Speaker 1>came down, Elizabeth and her husband decided to pretty significantly

0:35:33.719 --> 0:35:36.560
<v Speaker 1>move up their plans for a second child, so she

0:35:36.600 --> 0:35:40.080
<v Speaker 1>made an appointment right away at the fertility clinic that

0:35:40.160 --> 0:35:42.920
<v Speaker 1>she had used previously. She when I met her, was

0:35:42.960 --> 0:35:48.239
<v Speaker 1>already taking hormones to prepare her body for an embryo transfer,

0:35:48.440 --> 0:35:50.719
<v Speaker 1>and then the night before I met Elizabeth, she was

0:35:50.760 --> 0:35:52.760
<v Speaker 1>actually kind of reeling. When I talked to her because

0:35:52.760 --> 0:35:55.319
<v Speaker 1>her husband had turned to her in bed and essentially said,

0:35:55.880 --> 0:36:00.080
<v Speaker 1>I'm really nervous about you being pregnant in this environ it.

0:36:00.480 --> 0:36:02.600
<v Speaker 1>I think both of them have been reading many of

0:36:02.640 --> 0:36:04.920
<v Speaker 1>the horror stories that have come out post Row of

0:36:05.560 --> 0:36:08.680
<v Speaker 1>women who weren't appropriately treated to act topic pregnancies, who

0:36:08.680 --> 0:36:11.680
<v Speaker 1>weren't appropriately treated for miscarriages, you know. And her husband said,

0:36:11.680 --> 0:36:13.640
<v Speaker 1>you're a woman in your mid thirties, this is an

0:36:13.640 --> 0:36:16.760
<v Speaker 1>IVF pregnancy. It's going to be a high risk pregnancy.

0:36:16.920 --> 0:36:19.000
<v Speaker 1>I don't want to lose you. And so the couple

0:36:19.080 --> 0:36:21.960
<v Speaker 1>is now struggling with that question. Do they stick with

0:36:22.080 --> 0:36:25.360
<v Speaker 1>just one child? Do they speed up the IVF process

0:36:25.440 --> 0:36:27.960
<v Speaker 1>because they're afraid that they won't have the ability to

0:36:28.000 --> 0:36:30.840
<v Speaker 1>do it later, But in doing so, do they potentially

0:36:30.920 --> 0:36:34.600
<v Speaker 1>risk Elizabeth's life? And these are questions coupled all over

0:36:34.640 --> 0:36:37.360
<v Speaker 1>the US. Women all over the US are asking themselves

0:36:37.400 --> 0:36:41.960
<v Speaker 1>and just impossible questions. And Jill put this into context

0:36:42.040 --> 0:36:45.359
<v Speaker 1>for us about you know how common IVF is, how

0:36:45.360 --> 0:36:47.680
<v Speaker 1>many people like Elizabeth could be out there in the

0:36:47.719 --> 0:36:51.319
<v Speaker 1>U S right now. IVS is incredibly common. And to

0:36:51.360 --> 0:36:54.360
<v Speaker 1>be clear, while i VS is the fertility treatment most

0:36:54.400 --> 0:36:57.920
<v Speaker 1>at risk it's not the only fertility treatment available, and

0:36:57.960 --> 0:36:59.879
<v Speaker 1>it's not the only one put at risk by new

0:37:00.000 --> 0:37:04.160
<v Speaker 1>anti abortion laws. Right now, roughly two of every one

0:37:04.239 --> 0:37:08.279
<v Speaker 1>hundred children born in the US we're conceived via some

0:37:08.560 --> 0:37:11.399
<v Speaker 1>sort of fertility treatment, so that includes IBS, but also

0:37:11.480 --> 0:37:15.200
<v Speaker 1>a series of others and IVS is particularly crucial to

0:37:15.480 --> 0:37:19.440
<v Speaker 1>same sex couples, crucial to couples who have individuals who

0:37:19.480 --> 0:37:23.520
<v Speaker 1>have survived cancer, and then obviously anyone struggling with infertility.

0:37:23.719 --> 0:37:26.240
<v Speaker 1>And it's only growing as as more and more women

0:37:26.440 --> 0:37:30.800
<v Speaker 1>delayed child bearing and once a plan when they have children.

0:37:31.200 --> 0:37:35.239
<v Speaker 1>Where does this leave providers? Jill. Providers that I've spoken to,

0:37:35.360 --> 0:37:39.080
<v Speaker 1>including the providers I spoke to for this piece, really

0:37:39.200 --> 0:37:42.799
<v Speaker 1>are in frankly a bit of a panic. A lot

0:37:42.840 --> 0:37:46.040
<v Speaker 1>of their work has been thrown into question. They can

0:37:46.040 --> 0:37:48.799
<v Speaker 1>provide care right now. Many of them are consulting with

0:37:48.920 --> 0:37:52.840
<v Speaker 1>lawyers pretty regularly. But yes, it does open up questions.

0:37:52.920 --> 0:37:54.759
<v Speaker 1>And if you haven't picked up the double issue a

0:37:54.800 --> 0:37:57.640
<v Speaker 1>Bloomberg business Week or checked it out online, definitely do so.

0:37:57.920 --> 0:38:01.239
<v Speaker 1>You can find it at Bloomberg dot com, slash business Week,

0:38:01.320 --> 0:38:04.560
<v Speaker 1>on the Bloomberg terminal and on newsstands. Really, I must read.

0:38:04.840 --> 0:38:07.680
<v Speaker 1>Our thanks to Bloomberg contributor Jill Filipovich for her story

0:38:07.760 --> 0:38:10.000
<v Speaker 1>and for talking about it with my co host Tim

0:38:10.000 --> 0:38:13.640
<v Speaker 1>Stanovic and Bloomberg's Katie Greifeld. You're listening to Bloomberg Business

0:38:13.680 --> 0:38:17.160
<v Speaker 1>Week coming out, taxes boring, H and R Blocks record

0:38:17.160 --> 0:38:20.600
<v Speaker 1>share price not so boring. The CEO joins us on

0:38:20.640 --> 0:38:33.440
<v Speaker 1>the other side, This is Bloomberg. This is Bloomberg Business

0:38:33.480 --> 0:38:37.200
<v Speaker 1>Week with Carol Masser and Bloomberg Quick Takes Tim Stenovic

0:38:37.440 --> 0:38:41.680
<v Speaker 1>from Bloomberg Radio. This past week, the company best known

0:38:41.719 --> 0:38:44.759
<v Speaker 1>for tax prep, H and R Block reported a beat race,

0:38:44.840 --> 0:38:48.120
<v Speaker 1>some guidance for fiscal and approved a new share buy

0:38:48.160 --> 0:38:51.880
<v Speaker 1>back of one and a quarter billion dollars. Jeff Jones

0:38:51.920 --> 0:38:54.640
<v Speaker 1>is president CEO of the company, and we like to

0:38:54.680 --> 0:38:56.840
<v Speaker 1>remind everyone that Jeff has spent his career at a

0:38:56.880 --> 0:38:59.920
<v Speaker 1>host of well known companies. That includes as chief marketing

0:39:00.040 --> 0:39:02.680
<v Speaker 1>officer at the Gap and Target and also president of

0:39:02.760 --> 0:39:05.920
<v Speaker 1>ride sharing over at Uber. Now he is shepherding H

0:39:05.920 --> 0:39:08.600
<v Speaker 1>and R Block to its next era. Bloomberg's Mike Reagan

0:39:08.680 --> 0:39:10.839
<v Speaker 1>and I asked him how he's doing it. Well, let's

0:39:10.880 --> 0:39:13.239
<v Speaker 1>start with, you know, our bread and butter, the core

0:39:13.320 --> 0:39:17.640
<v Speaker 1>consumer tax business. You know, we continue to make improvements

0:39:17.800 --> 0:39:21.239
<v Speaker 1>in revenue and client volume, in market share, and our

0:39:21.280 --> 0:39:26.920
<v Speaker 1>assistant business, really demonstrating just how strong that industry is.

0:39:27.440 --> 0:39:30.040
<v Speaker 1>You know, we we talked about going into the pandemic

0:39:30.040 --> 0:39:33.640
<v Speaker 1>and nineteen coming out in twenty two, up in revenue,

0:39:33.800 --> 0:39:38.399
<v Speaker 1>up in market share up and earnings reducing shares outstanding.

0:39:38.880 --> 0:39:42.360
<v Speaker 1>So the core consumer tax business has been very strong.

0:39:42.719 --> 0:39:45.319
<v Speaker 1>We had a record year in small business and so

0:39:45.440 --> 0:39:49.080
<v Speaker 1>that means more and more small business owners are recognizing

0:39:49.200 --> 0:39:52.600
<v Speaker 1>our expertise and turning us for tax. And then we

0:39:52.640 --> 0:39:55.279
<v Speaker 1>had a really successful initial launch of Spruce, which is

0:39:55.280 --> 0:39:58.080
<v Speaker 1>our new challenger bank. You know, Cheff, the big news

0:39:58.120 --> 0:40:01.720
<v Speaker 1>in politics this week, obviously, h is that Inflation Reduction Act.

0:40:01.840 --> 0:40:05.439
<v Speaker 1>Part of that is, UH, they want to add thousands

0:40:05.200 --> 0:40:08.640
<v Speaker 1>and thousands of IRS agents. I've got to think that's

0:40:08.880 --> 0:40:12.920
<v Speaker 1>very big opportunity opportunity for you, but also potentially a challenge.

0:40:13.239 --> 0:40:16.480
<v Speaker 1>I'm just curious how you're thinking about the ramp up

0:40:16.560 --> 0:40:19.399
<v Speaker 1>of the i R S enforcement. Well, we've been very

0:40:19.480 --> 0:40:22.800
<v Speaker 1>vocal in support of the i r S receiving more funding.

0:40:23.239 --> 0:40:26.239
<v Speaker 1>They touch more American consumers than any other agency, and

0:40:26.280 --> 0:40:29.000
<v Speaker 1>they have not had the resources to be equipped to

0:40:29.040 --> 0:40:32.759
<v Speaker 1>do that. So we absolutely support that. And what we've seen,

0:40:32.800 --> 0:40:35.640
<v Speaker 1>I guess over history is when the I r S

0:40:35.640 --> 0:40:39.919
<v Speaker 1>steps up enforcement, the consumer looks for expertise more and more.

0:40:40.280 --> 0:40:42.640
<v Speaker 1>You know, keep in mind the stakes for our clients

0:40:42.640 --> 0:40:45.919
<v Speaker 1>are very high. Getting this right matters, getting me every

0:40:45.960 --> 0:40:49.120
<v Speaker 1>dollar they deserve matters whether you're a small business owner,

0:40:49.480 --> 0:40:52.600
<v Speaker 1>a gig worker, or a consumer. And so you know,

0:40:52.719 --> 0:40:56.160
<v Speaker 1>we're glad they're getting more support and we're here to

0:40:56.200 --> 0:40:59.320
<v Speaker 1>help the customer. You know, your core businesses the tax services,

0:40:59.360 --> 0:41:01.880
<v Speaker 1>but you are ending in small business. You mentioned spruce

0:41:01.920 --> 0:41:04.120
<v Speaker 1>your mobile banking. What kind of growth are we seeing

0:41:04.120 --> 0:41:06.840
<v Speaker 1>on those platforms and do you anticipate that there is

0:41:06.880 --> 0:41:09.920
<v Speaker 1>a time where they are as equally as important as

0:41:09.960 --> 0:41:13.720
<v Speaker 1>your core tax business. Well, there's no question there strategically

0:41:13.840 --> 0:41:17.040
<v Speaker 1>as important today. Of course, they're earlier stage. We've been

0:41:17.040 --> 0:41:20.759
<v Speaker 1>in the tax business for decades. In small business, we

0:41:20.800 --> 0:41:24.439
<v Speaker 1>had a record gear We grew that business clients five

0:41:24.560 --> 0:41:27.840
<v Speaker 1>percent on top of four percent last year. And believe

0:41:27.920 --> 0:41:31.520
<v Speaker 1>there's still lots of upside in serving small businesses. Just

0:41:31.560 --> 0:41:35.000
<v Speaker 1>looking at the landscape, those people that have side hustles

0:41:35.040 --> 0:41:38.600
<v Speaker 1>ten ninety nine gig workers. They may not consider themselves

0:41:38.600 --> 0:41:41.880
<v Speaker 1>to be a small business owner, but they absolutely have

0:41:42.280 --> 0:41:45.719
<v Speaker 1>tax and bookkeeping, potentially payroll needs just like a small

0:41:45.760 --> 0:41:49.880
<v Speaker 1>business would. And then with Spruce, we had a fantastic launch.

0:41:50.200 --> 0:41:52.640
<v Speaker 1>That product has been in the market only a handful

0:41:52.680 --> 0:41:56.040
<v Speaker 1>of months. We've had seven major releases of the app

0:41:56.080 --> 0:41:59.600
<v Speaker 1>since we launched, and right now the team is focused

0:41:59.640 --> 0:42:04.440
<v Speaker 1>on testing customer acquisition outside of tax season and then

0:42:04.800 --> 0:42:07.719
<v Speaker 1>getting ready to launch it in our retail channel next

0:42:07.760 --> 0:42:11.040
<v Speaker 1>tax season. Obviously, we have a very large install base

0:42:11.080 --> 0:42:14.040
<v Speaker 1>of customers and we want to take full advantage of

0:42:14.360 --> 0:42:17.440
<v Speaker 1>introducing them to Spruce next year. Jeff, what's cool about

0:42:17.440 --> 0:42:19.719
<v Speaker 1>talking to you? You talk about small business? You know,

0:42:19.800 --> 0:42:23.600
<v Speaker 1>it's funny. Our colleague on television, Caroline Hyde, she talked

0:42:23.600 --> 0:42:26.560
<v Speaker 1>about the small cap the Russell doing really well and

0:42:26.560 --> 0:42:28.799
<v Speaker 1>out performing the broader market, and a lot of that

0:42:28.840 --> 0:42:30.920
<v Speaker 1>has to play with kind of domestic businesses here in

0:42:30.920 --> 0:42:33.719
<v Speaker 1>the US maybe upbeat about the outlook in the economy.

0:42:33.800 --> 0:42:35.839
<v Speaker 1>So I love hearing what you have to say about

0:42:35.840 --> 0:42:38.239
<v Speaker 1>small business. I love hearing about Spruce because you get

0:42:38.280 --> 0:42:41.839
<v Speaker 1>some insight into consumers and really kind of maybe how

0:42:41.920 --> 0:42:43.560
<v Speaker 1>much money they've been able to save and so on

0:42:43.600 --> 0:42:46.400
<v Speaker 1>and so forth. Based on what you are seeing, based

0:42:46.400 --> 0:42:49.400
<v Speaker 1>on your business overall, would you say, yep, we are

0:42:49.440 --> 0:42:52.000
<v Speaker 1>headed for a recession in the next year, or we're not.

0:42:52.560 --> 0:42:55.040
<v Speaker 1>If I just had to simply call it, I would

0:42:55.080 --> 0:42:58.080
<v Speaker 1>say we're not. But like you all do as well.

0:42:58.120 --> 0:43:00.160
<v Speaker 1>I mean we're looking at the same data. There are

0:43:00.280 --> 0:43:03.200
<v Speaker 1>days to be optimistic and then the next day you

0:43:03.280 --> 0:43:06.240
<v Speaker 1>need to be cautious. What is it that maybe troubles

0:43:06.280 --> 0:43:08.960
<v Speaker 1>you a little bit? Is there some concern about the

0:43:09.000 --> 0:43:12.160
<v Speaker 1>FED over doing it and putting some slow momentum ultimately

0:43:12.200 --> 0:43:16.319
<v Speaker 1>into the economy. Part of our diversification is to participate

0:43:16.360 --> 0:43:19.880
<v Speaker 1>in different parts of the market. In the tax business,

0:43:20.520 --> 0:43:24.120
<v Speaker 1>you know that business over many, many decades has not

0:43:24.320 --> 0:43:28.360
<v Speaker 1>been sensitive to recession because of the obligation we have

0:43:28.800 --> 0:43:33.680
<v Speaker 1>as American filers. In fact, when economic times get tough,

0:43:34.000 --> 0:43:38.200
<v Speaker 1>the stakes rise, that's when our expertise and value really

0:43:38.320 --> 0:43:41.840
<v Speaker 1>kick in. So obviously we have to execute and continue

0:43:41.880 --> 0:43:44.480
<v Speaker 1>to build on the momentum we have. But that business

0:43:44.480 --> 0:43:48.239
<v Speaker 1>looks different than, for example, in our financial products portfolio,

0:43:48.400 --> 0:43:52.520
<v Speaker 1>where you know, if savings rates are lower and maybe

0:43:52.520 --> 0:43:55.720
<v Speaker 1>credit is starting to rise again, and every dollar matters

0:43:55.760 --> 0:43:59.400
<v Speaker 1>and government subsidies are gone, then what we have to

0:43:59.440 --> 0:44:03.080
<v Speaker 1>do with RUSS make sure people know that product is

0:44:03.120 --> 0:44:08.040
<v Speaker 1>a almost completely fee free product that offers incredible value

0:44:08.120 --> 0:44:10.799
<v Speaker 1>to help you spend and save and plan. And so

0:44:10.880 --> 0:44:14.319
<v Speaker 1>we try to lean into how our value proposition is

0:44:14.360 --> 0:44:18.040
<v Speaker 1>helping consumers because we know that every dollar really matters.

0:44:18.160 --> 0:44:20.680
<v Speaker 1>How do you think about how to return that share

0:44:21.239 --> 0:44:24.319
<v Speaker 1>that capital to shareholders? Is it is it best to

0:44:24.360 --> 0:44:26.080
<v Speaker 1>do a little bit of each like like you're doing,

0:44:26.200 --> 0:44:29.440
<v Speaker 1>or you know what's the calculus that goes into deciding

0:44:29.440 --> 0:44:31.479
<v Speaker 1>how to do that? Well, Mike, I guess I would

0:44:31.480 --> 0:44:34.520
<v Speaker 1>also say the first part is investing in our business,

0:44:35.640 --> 0:44:39.680
<v Speaker 1>which we are absolutely doing now. We're able to still, Jennifer,

0:44:39.880 --> 0:44:43.080
<v Speaker 1>generate significant free cash flow to invest in dividends and

0:44:43.120 --> 0:44:47.360
<v Speaker 1>share repurchase because of our expense management discipline. If you

0:44:47.400 --> 0:44:50.000
<v Speaker 1>think about on a given year, I think you know

0:44:50.160 --> 0:44:54.040
<v Speaker 1>roughly couple hundred million dollars to continue to invest in

0:44:54.040 --> 0:44:57.680
<v Speaker 1>our dividend and the rest two to three hundred millions

0:44:57.680 --> 0:45:01.480
<v Speaker 1>in share by back. So because of the profitability of

0:45:01.520 --> 0:45:04.319
<v Speaker 1>this business, I think we're in a unique position to

0:45:04.400 --> 0:45:07.440
<v Speaker 1>be able to really do all three at an effective way.

0:45:07.640 --> 0:45:10.960
<v Speaker 1>As you guys have been broadening out, expanding services. I mean,

0:45:11.000 --> 0:45:13.880
<v Speaker 1>part of it is so that you can kind of,

0:45:14.080 --> 0:45:16.640
<v Speaker 1>you know, not be see so much of kind of

0:45:16.800 --> 0:45:19.520
<v Speaker 1>positive results. Are so much business momentum kind of during

0:45:19.600 --> 0:45:21.839
<v Speaker 1>tax season, right, So are you seeing signs of it

0:45:21.880 --> 0:45:26.879
<v Speaker 1>that there's more business throughout the year. Um, yes, But

0:45:26.920 --> 0:45:29.239
<v Speaker 1>we're not even close to being down the road of

0:45:29.280 --> 0:45:32.399
<v Speaker 1>that journey yet. So you know, again, the lion's share

0:45:32.400 --> 0:45:35.399
<v Speaker 1>of our business today still happens in tax season. As

0:45:35.440 --> 0:45:40.160
<v Speaker 1>we serve more small businesses, those dates extend, bookkeeping in

0:45:40.200 --> 0:45:44.160
<v Speaker 1>payroll becomes year round, and clearly the goal for Spruce

0:45:44.400 --> 0:45:48.359
<v Speaker 1>is to be a year around financial products business. We're

0:45:48.440 --> 0:45:50.800
<v Speaker 1>just in the early innings, but that's absolutely the strategy.

0:45:51.000 --> 0:45:53.240
<v Speaker 1>That's Jeff Jones, president CEO of H and R Block.

0:45:53.320 --> 0:45:55.840
<v Speaker 1>Here are full conversation with Jeff. You can find that

0:45:56.120 --> 0:45:59.479
<v Speaker 1>at Bloomberg dot com. Still to come on Bloomberg Business Week.

0:45:59.719 --> 0:46:02.920
<v Speaker 1>Met Is Mark Zuckerberg has a new strategy convincing you

0:46:03.440 --> 0:46:07.560
<v Speaker 1>that is multibillion dollar social media company is really an underdog.

0:46:07.680 --> 0:46:10.480
<v Speaker 1>Facebook is under scrutiny, and it's to its advantage to

0:46:10.560 --> 0:46:13.640
<v Speaker 1>play up competition. So I think it's important to take

0:46:13.640 --> 0:46:15.440
<v Speaker 1>it with a grain of fault every time they talk

0:46:15.520 --> 0:46:18.000
<v Speaker 1>about fear of TikTok and sewn more and why you

0:46:18.000 --> 0:46:25.839
<v Speaker 1>shouldn't feel so sorry for Meta. This is Bloomberg Broadcasting

0:46:25.920 --> 0:46:29.080
<v Speaker 1>from the financial capital of the World, Bloomberg Eleve in

0:46:29.160 --> 0:46:33.760
<v Speaker 1>Frio in New York to Washington, d C. Bloomberg to Boston,

0:46:33.880 --> 0:46:37.279
<v Speaker 1>Bloomberg one O six one to San Francisco, Bloomberg nine

0:46:37.360 --> 0:46:40.600
<v Speaker 1>sixty to the Country Sirius XM Chado one nine and

0:46:40.680 --> 0:46:44.080
<v Speaker 1>around the globe the Bloomberg Business Apt and Bloomberg Radio

0:46:44.160 --> 0:46:49.000
<v Speaker 1>dot Com. This is Bloomberg Business Week. We've often talked

0:46:49.000 --> 0:46:52.160
<v Speaker 1>about Meta platforms, the company formerly known as Facebook getting

0:46:52.760 --> 0:46:55.920
<v Speaker 1>beaten up by investors, down about fifty this year alone,

0:46:56.040 --> 0:46:58.960
<v Speaker 1>down from its all time high back in September one.

0:46:59.000 --> 0:47:02.440
<v Speaker 1>Well as Bloomberg This Week, calumnist Max Chafkin rights, despite

0:47:02.480 --> 0:47:06.439
<v Speaker 1>Mark Zuckerberg's attempt to present Meta as an underdog, Max

0:47:06.480 --> 0:47:08.960
<v Speaker 1>says it's not time to feel sorry for the social

0:47:08.960 --> 0:47:10.840
<v Speaker 1>media giant. So let's get to it. This story on

0:47:10.840 --> 0:47:13.279
<v Speaker 1>the Bloomberg and at Bloomberg dot com, Slash Business Week

0:47:13.520 --> 0:47:15.960
<v Speaker 1>and Max joining us on the phone from Queen's So, Max,

0:47:15.960 --> 0:47:20.240
<v Speaker 1>why shouldn't we feel sorry for Meta. So what's happened

0:47:21.040 --> 0:47:25.680
<v Speaker 1>over over this year basically is the economy and kind

0:47:25.680 --> 0:47:28.239
<v Speaker 1>of the social media ecosystem is sort of reverting to

0:47:28.360 --> 0:47:31.239
<v Speaker 1>pre COVID norm So there was this moment, you know,

0:47:31.360 --> 0:47:36.359
<v Speaker 1>in twenty people are spending all of their time, you know,

0:47:36.440 --> 0:47:38.920
<v Speaker 1>on the internet, spending huge sums of money on you know,

0:47:38.960 --> 0:47:42.680
<v Speaker 1>online shopping, and that was amazing for Facebook's business and

0:47:42.960 --> 0:47:45.439
<v Speaker 1>excuse me metas business. And what's happened is we've seen

0:47:45.440 --> 0:47:47.640
<v Speaker 1>a reversion which has led to you know, all these

0:47:47.680 --> 0:47:50.400
<v Speaker 1>kind of like doom and gloom predictions, both from inside

0:47:50.440 --> 0:47:53.439
<v Speaker 1>the company and from analysts. The thing is, the pre

0:47:53.600 --> 0:47:57.080
<v Speaker 1>COVID version of Facebook was still dominant, and when you

0:47:57.120 --> 0:48:01.160
<v Speaker 1>look at the competitive landscape, yes, TikTok Um is gaining

0:48:01.200 --> 0:48:04.360
<v Speaker 1>ground in terms of cultural mind share. They do have

0:48:04.400 --> 0:48:06.359
<v Speaker 1>a lot of young people on the platform, but it's

0:48:06.400 --> 0:48:11.360
<v Speaker 1>not even close. Facebook still basically owns social media and

0:48:11.360 --> 0:48:13.640
<v Speaker 1>and that isn't changing anytime soon. And I think, what's

0:48:13.760 --> 0:48:17.960
<v Speaker 1>what's happening more Zuckerberg is attempting to position the company

0:48:18.000 --> 0:48:21.520
<v Speaker 1>both because it's in this uh Ani trust conversation and

0:48:21.560 --> 0:48:24.080
<v Speaker 1>as a way to of course get more productivity out

0:48:24.080 --> 0:48:26.480
<v Speaker 1>of his employees to to sort of try to find ways,

0:48:26.640 --> 0:48:29.439
<v Speaker 1>you know, to continue to stay ahead of TikTok, you know. Max.

0:48:29.440 --> 0:48:32.440
<v Speaker 1>The other big story obviously with Facebook is this pivot

0:48:32.560 --> 0:48:35.520
<v Speaker 1>to the metaverse. Uh though, is it possible that is

0:48:35.560 --> 0:48:38.360
<v Speaker 1>an underdog story? I mean, is Zuckerberg seeing something in

0:48:38.400 --> 0:48:43.040
<v Speaker 1>the metaverse that everyone else isn't meta? Facebook already controls

0:48:43.239 --> 0:48:45.760
<v Speaker 1>a lot of the metaverse as part of their push

0:48:46.000 --> 0:48:49.680
<v Speaker 1>into VR, into new platforms. Right, they paid around two

0:48:49.719 --> 0:48:52.600
<v Speaker 1>billion dollars for this company called Oculus that turned into

0:48:52.920 --> 0:48:57.759
<v Speaker 1>Facebook Meta's you know, VR a R thing, And the

0:48:57.840 --> 0:49:00.600
<v Speaker 1>question is how big does this market get? Right, Zuckerberg

0:49:00.719 --> 0:49:04.200
<v Speaker 1>is spending billions of dollars and rebranding a company and

0:49:04.239 --> 0:49:07.239
<v Speaker 1>so on with the hopes that this is the next

0:49:07.239 --> 0:49:10.160
<v Speaker 1>big platform, as big as mobile phones or something like that.

0:49:10.200 --> 0:49:11.959
<v Speaker 1>But we don't actually know that will be the case.

0:49:12.120 --> 0:49:14.600
<v Speaker 1>So in in sort of the best case scenario, this

0:49:14.719 --> 0:49:17.440
<v Speaker 1>becomes huge. It's the biggest pieces And that's the vision

0:49:17.440 --> 0:49:20.560
<v Speaker 1>that Zuckerberg has talked about for years. Really, you know,

0:49:20.600 --> 0:49:24.640
<v Speaker 1>the worst cases, Facebook just controls relatively small market and

0:49:24.640 --> 0:49:28.160
<v Speaker 1>then continues to dominate social media as it does today.

0:49:28.280 --> 0:49:30.560
<v Speaker 1>I mean, it's still further and one billion dollar market

0:49:30.560 --> 0:49:33.640
<v Speaker 1>cap company. I mean, it's it's it's exactly. And I

0:49:33.680 --> 0:49:35.600
<v Speaker 1>think about there's so many companies when we talk about

0:49:35.600 --> 0:49:38.000
<v Speaker 1>the law of large numbers. I mean you're looking at

0:49:38.080 --> 0:49:40.920
<v Speaker 1>revenue still for this year forecasting to be something like

0:49:40.920 --> 0:49:44.000
<v Speaker 1>a d eighteen billion dollars. I mean, this company still

0:49:44.200 --> 0:49:47.359
<v Speaker 1>still makes a lot of money. Well. And and one

0:49:47.400 --> 0:49:49.560
<v Speaker 1>thing that I think people have sort of missed is

0:49:49.760 --> 0:49:52.760
<v Speaker 1>there's been this conversation like, oh, maybe maybe uh meta,

0:49:52.840 --> 0:49:55.319
<v Speaker 1>Facebook is lost it's cool, right, the young people are

0:49:55.360 --> 0:49:57.800
<v Speaker 1>going to TikTok and what what It's easier to forget

0:49:57.840 --> 0:50:00.560
<v Speaker 1>that that has been going on for basically a decade.

0:50:00.600 --> 0:50:03.320
<v Speaker 1>You know, it's about about a decade ago that Facebook

0:50:03.400 --> 0:50:05.920
<v Speaker 1>first lost it's cool, maybe a little bit earlier than that.

0:50:06.320 --> 0:50:10.280
<v Speaker 1>And Zuckerberg has found ways time and again to adjust,

0:50:10.320 --> 0:50:13.480
<v Speaker 1>you know. And originally that that adjustment meant buying Instagram

0:50:13.560 --> 0:50:17.000
<v Speaker 1>and then copying aspects of Snapchat, buying WhatsApp, um, And

0:50:17.239 --> 0:50:20.400
<v Speaker 1>we're seeing that play out again. He can't buy TikTok

0:50:20.560 --> 0:50:23.960
<v Speaker 1>because of antitrust scrutiny, but he can't copy it and

0:50:23.960 --> 0:50:26.520
<v Speaker 1>and and the company is making progress there. It hasn't

0:50:26.600 --> 0:50:29.319
<v Speaker 1>yet found ways to generate revenue. But but these these

0:50:29.320 --> 0:50:33.000
<v Speaker 1>TikTok like products are definitely gaining in terms of users,

0:50:33.040 --> 0:50:35.000
<v Speaker 1>time span, and that sort of thing you got back.

0:50:35.000 --> 0:50:36.799
<v Speaker 1>So I'm wondering a lot of times when you see

0:50:36.800 --> 0:50:39.240
<v Speaker 1>a company sort of stumble like this, at least its

0:50:39.280 --> 0:50:42.560
<v Speaker 1>share price, you know, I would start wondering about the

0:50:42.560 --> 0:50:45.719
<v Speaker 1>guy at the top. Zuckerberg is is both CEO and

0:50:45.920 --> 0:50:50.120
<v Speaker 1>chairman of the company. Is it just insane to think

0:50:50.200 --> 0:50:53.920
<v Speaker 1>that there could be some risk to him? So, I

0:50:53.920 --> 0:50:55.759
<v Speaker 1>mean he would have The important thing is he would

0:50:55.760 --> 0:50:58.400
<v Speaker 1>have to do it right. It he controls Facebook in

0:50:58.440 --> 0:51:01.040
<v Speaker 1>addition to being the CEO and chairman through these super

0:51:01.120 --> 0:51:04.239
<v Speaker 1>voting shares, So he would have to conclude or I

0:51:04.280 --> 0:51:06.440
<v Speaker 1>guess suppose like be forced by a court or something

0:51:06.880 --> 0:51:09.320
<v Speaker 1>that that this would be you know, better for the company.

0:51:09.680 --> 0:51:11.680
<v Speaker 1>And I don't think that's going to happen anytime soon.

0:51:11.800 --> 0:51:14.000
<v Speaker 1>So the point is what that you know, and I

0:51:14.040 --> 0:51:16.160
<v Speaker 1>think about as we talk about this story, and you're right,

0:51:16.200 --> 0:51:18.080
<v Speaker 1>I think I feel like some of the conversations around

0:51:18.080 --> 0:51:20.880
<v Speaker 1>it is like, oh, whoa is you know? Meta? But

0:51:21.000 --> 0:51:25.160
<v Speaker 1>I mean, this is a company still even if numbers

0:51:25.160 --> 0:51:26.960
<v Speaker 1>maybe are the growth numbers aren't as strong as they

0:51:27.040 --> 0:51:28.719
<v Speaker 1>used to be. I mean when it comes to things

0:51:28.719 --> 0:51:31.239
<v Speaker 1>like advertising. I mean, this is still where folks go. Yeah,

0:51:31.320 --> 0:51:34.040
<v Speaker 1>it's unavoidable from an advertising perspective, And I think it's

0:51:34.080 --> 0:51:36.400
<v Speaker 1>just worth keeping in mind that there's this political story

0:51:36.680 --> 0:51:38.680
<v Speaker 1>playing at the same time, which is that Facebook is

0:51:38.760 --> 0:51:42.160
<v Speaker 1>under scrutiny and it's to its advantage to play up competition.

0:51:42.440 --> 0:51:44.960
<v Speaker 1>So I think it's important to, you know, just take that,

0:51:45.040 --> 0:51:46.920
<v Speaker 1>take it with a grain of salt. Every time they

0:51:46.920 --> 0:51:49.320
<v Speaker 1>talk about fear of TikTok and so on. That was

0:51:49.320 --> 0:51:53.360
<v Speaker 1>Bloomberg business Week columnist Max Chafkin, along with Bloomberg's Mike Regan.

0:51:53.800 --> 0:51:56.560
<v Speaker 1>You're listening to Bloomberg business Week Still ahead, how to

0:51:56.560 --> 0:52:00.279
<v Speaker 1>harness the psychology of social media addiction in a way

0:52:00.320 --> 0:52:03.360
<v Speaker 1>that can actually help strengthen our minds and bodies. We

0:52:03.400 --> 0:52:06.840
<v Speaker 1>only hear about Facebook and Snapchat melting kids brains. We

0:52:06.880 --> 0:52:08.520
<v Speaker 1>also need to talk about the good examples of how

0:52:08.560 --> 0:52:11.200
<v Speaker 1>we can actually use habit forming technology for good. Yes,

0:52:11.239 --> 0:52:13.960
<v Speaker 1>for good, especially when it comes to health and wellness

0:52:14.160 --> 0:52:16.319
<v Speaker 1>at least, so says our next guest. Stick around. We've

0:52:16.360 --> 0:52:29.200
<v Speaker 1>got more. This is Bloomberg. You're listening to Bloomberg Business

0:52:29.280 --> 0:52:33.040
<v Speaker 1>Week with Carol Messer and Bloomberg Quick Takes Tim Stinovik

0:52:33.280 --> 0:52:37.960
<v Speaker 1>from Bloomberg Radio. Okay, you know, tech startups are always

0:52:37.960 --> 0:52:40.040
<v Speaker 1>promising to make us better, to help us lose weight,

0:52:40.120 --> 0:52:43.040
<v Speaker 1>get more sleep, read more, And the reason very few

0:52:43.040 --> 0:52:46.360
<v Speaker 1>of them actually work is because users never get hooked

0:52:46.360 --> 0:52:49.480
<v Speaker 1>down them. At least that's according to Near All, Silicon

0:52:49.560 --> 0:52:53.200
<v Speaker 1>Valley's Habits Guy. He's an angel investor, former lecture at

0:52:53.200 --> 0:52:56.080
<v Speaker 1>Stanford's Graduate School of Business. He also wrote a couple

0:52:56.080 --> 0:52:59.560
<v Speaker 1>of books, including Hooked, how to build habit forming products.

0:52:59.640 --> 0:53:02.719
<v Speaker 1>He wrote back in and then put out another book

0:53:02.719 --> 0:53:07.440
<v Speaker 1>in the title Indistractable, How to Control your attention and

0:53:07.560 --> 0:53:10.279
<v Speaker 1>Choose your Life. Bloomberg's Mike Reagan and I spoke with

0:53:10.360 --> 0:53:13.160
<v Speaker 1>near in studio this past week, and we had to

0:53:13.200 --> 0:53:17.960
<v Speaker 1>know all of this app tracking, information gathering, optimizing, Is

0:53:18.000 --> 0:53:20.840
<v Speaker 1>it really really good for us? It's a great question.

0:53:20.880 --> 0:53:23.279
<v Speaker 1>Is it good? Is it bad? The answers yes, it's both.

0:53:24.200 --> 0:53:26.640
<v Speaker 1>Pauvarlio has a wonderful quote. He said, when we invented

0:53:26.640 --> 0:53:30.399
<v Speaker 1>the ship, we invented the shipwreck. So of course, every

0:53:30.400 --> 0:53:33.200
<v Speaker 1>new technology, especially one on such a massive scale as

0:53:33.400 --> 0:53:35.959
<v Speaker 1>the internet is going to have goods and beds about

0:53:35.960 --> 0:53:38.920
<v Speaker 1>how we manage those. You know, you're I'm wondering about

0:53:38.960 --> 0:53:42.279
<v Speaker 1>sort of the chemicals that are at play, like the

0:53:42.320 --> 0:53:45.000
<v Speaker 1>brain chemicals. You know you always hear about, Well, if

0:53:45.000 --> 0:53:49.839
<v Speaker 1>you get a notifications on your is that a real thing?

0:53:50.040 --> 0:53:53.600
<v Speaker 1>You know, do is there dopamine or whatever? You know,

0:53:53.640 --> 0:53:56.560
<v Speaker 1>happiness chemicals at work when you when you get addicted

0:53:56.560 --> 0:53:58.480
<v Speaker 1>to an app and you're and you're you know, I

0:53:58.600 --> 0:54:01.359
<v Speaker 1>love to see those notifications and stuff like that. Yes

0:54:01.400 --> 0:54:02.960
<v Speaker 1>and no. I hate to give a wishy washing answer,

0:54:03.000 --> 0:54:05.880
<v Speaker 1>but typically if you hear somebody talk about dopamine squirts,

0:54:05.960 --> 0:54:10.520
<v Speaker 1>just discount everything they say because it's so overused. It's

0:54:10.520 --> 0:54:13.960
<v Speaker 1>so overplayed. Everything releases dopamine. When you hug somebody, you

0:54:14.000 --> 0:54:15.800
<v Speaker 1>get dopamine. When you learn to play the piano or

0:54:15.840 --> 0:54:18.600
<v Speaker 1>play tennis, you get a squirt of dopamine. Dopamine is

0:54:18.640 --> 0:54:20.880
<v Speaker 1>not cocaine in the brain. It's like a different scale

0:54:20.920 --> 0:54:23.240
<v Speaker 1>than using an app. So the whole idea of getting

0:54:23.239 --> 0:54:26.960
<v Speaker 1>addicted to an app or hijacking your brain is so overplayed.

0:54:27.000 --> 0:54:29.239
<v Speaker 1>If you actually look at the research and you talk

0:54:29.320 --> 0:54:32.480
<v Speaker 1>to the people who study this stuff, some people get addicted,

0:54:32.520 --> 0:54:34.640
<v Speaker 1>of course, just like some people get addicted to alcohol. Right,

0:54:34.760 --> 0:54:37.200
<v Speaker 1>alcohol is highly addictive, but not everybody who has a

0:54:37.200 --> 0:54:39.560
<v Speaker 1>glass of wine with dinner is an alcoholic. Right. About

0:54:39.560 --> 0:54:42.840
<v Speaker 1>three to five of population is addicted, But it's not.

0:54:42.920 --> 0:54:45.319
<v Speaker 1>It's certainly not everyone. Addiction is a pathology, and just

0:54:45.320 --> 0:54:47.799
<v Speaker 1>because some people get addicted doesn't mean everyone will. So

0:54:47.840 --> 0:54:51.240
<v Speaker 1>these little dopamine hits that we get aren't It's something

0:54:51.239 --> 0:54:55.240
<v Speaker 1>pretty natural that we'd probably be getting something. And we remember,

0:54:55.320 --> 0:54:58.320
<v Speaker 1>we want products to get better products. Being engaging is

0:54:58.320 --> 0:55:01.080
<v Speaker 1>not a problem. It's progress. Are we gonna say, hey, Apple,

0:55:01.280 --> 0:55:04.120
<v Speaker 1>your phones are really easy to use. Stop that Netflix

0:55:04.320 --> 0:55:05.920
<v Speaker 1>your shows? I want to watch them all the time?

0:55:05.960 --> 0:55:08.600
<v Speaker 1>Can you please make boring shows? It's ridiculous. It's a

0:55:08.600 --> 0:55:11.120
<v Speaker 1>wonderful thing that the world is becoming more engaging, But

0:55:11.840 --> 0:55:13.640
<v Speaker 1>the cost of this is that we have to learn

0:55:13.719 --> 0:55:15.960
<v Speaker 1>some new manner, some new norms and new ways of

0:55:16.000 --> 0:55:17.440
<v Speaker 1>being in the world so that we can get the

0:55:17.440 --> 0:55:20.600
<v Speaker 1>best of these products without letting them. Yeah, because I

0:55:20.640 --> 0:55:22.439
<v Speaker 1>can't imagine, you know how many times you walk into

0:55:22.480 --> 0:55:24.600
<v Speaker 1>like a subway train and just people are just involved,

0:55:24.640 --> 0:55:26.560
<v Speaker 1>you know, so engaged, either in their phone or something,

0:55:26.600 --> 0:55:28.239
<v Speaker 1>and you feel kind of rude, kind of moving around,

0:55:28.280 --> 0:55:29.759
<v Speaker 1>And I do feel like we need to kind of

0:55:29.760 --> 0:55:34.160
<v Speaker 1>rethink how we interact and engage in society as a whole.

0:55:34.640 --> 0:55:36.640
<v Speaker 1>How do you think about how we could get so

0:55:36.760 --> 0:55:40.520
<v Speaker 1>much more in the healthcare and wellness space When it

0:55:40.560 --> 0:55:44.680
<v Speaker 1>comes to apps and you know whether it's workable technology,

0:55:44.719 --> 0:55:46.480
<v Speaker 1>how do you see it? How do you see that

0:55:46.520 --> 0:55:48.400
<v Speaker 1>it should play out? Is playing at So we were

0:55:48.400 --> 0:55:51.160
<v Speaker 1>talking about before we went on air about how I

0:55:51.239 --> 0:55:54.439
<v Speaker 1>get a gadget. Almost every week somebody sends me something

0:55:54.440 --> 0:55:56.760
<v Speaker 1>to try out. Because I'm in this health change space.

0:55:57.200 --> 0:55:59.960
<v Speaker 1>Healthcare is specifically taking off. I mean, I think one

0:56:00.040 --> 0:56:03.880
<v Speaker 1>thing I'm super excited about our continuous glucose monitors. Have

0:56:03.880 --> 0:56:05.759
<v Speaker 1>you seen those around for? It used to be something

0:56:05.760 --> 0:56:08.080
<v Speaker 1>that only diabetics war and it's it's a game changer.

0:56:08.400 --> 0:56:10.239
<v Speaker 1>My mother in law and a family member who and

0:56:10.280 --> 0:56:12.080
<v Speaker 1>you start seeing them on people's arms. What you start

0:56:12.080 --> 0:56:14.759
<v Speaker 1>seeing now is that people who don't have diabetes are

0:56:14.800 --> 0:56:17.640
<v Speaker 1>now tracking their glucost because it's so easy to do that.

0:56:17.760 --> 0:56:19.200
<v Speaker 1>Now you can track it throughout the day. And and

0:56:19.239 --> 0:56:21.680
<v Speaker 1>there's several companies I work with a few that will

0:56:21.719 --> 0:56:24.440
<v Speaker 1>tell you before you eat, right before you get a snack,

0:56:24.719 --> 0:56:27.239
<v Speaker 1>R check your glucose. Why because it will tell you

0:56:27.280 --> 0:56:31.400
<v Speaker 1>whether you are psychologically hungry or physically hungry. And sometimes

0:56:31.440 --> 0:56:33.399
<v Speaker 1>it's hard for us to tell the difference. So by

0:56:33.400 --> 0:56:35.760
<v Speaker 1>looking at this app and saying, actually, my blood glucose

0:56:35.840 --> 0:56:37.239
<v Speaker 1>is fine, I really don't need a snack. Let me

0:56:37.239 --> 0:56:39.960
<v Speaker 1>wait fifteen minutes, that can delay snacking. So that's just

0:56:40.040 --> 0:56:41.799
<v Speaker 1>one small example. But I think we're gonna see an

0:56:41.800 --> 0:56:44.319
<v Speaker 1>explosion of these new behavior change apps. All right, So

0:56:44.360 --> 0:56:47.240
<v Speaker 1>what are some of your favorite you know, either apps

0:56:47.280 --> 0:56:49.400
<v Speaker 1>are products that are out there, let's say for working out,

0:56:49.440 --> 0:56:52.440
<v Speaker 1>because there's so many. Yeah. So, one of the apps

0:56:52.440 --> 0:56:55.640
<v Speaker 1>I talked about in my book Hooked is an app

0:56:55.680 --> 0:56:58.160
<v Speaker 1>called fit bod f I T B O D. And

0:56:58.280 --> 0:57:00.480
<v Speaker 1>I love this app because I actual put on a

0:57:00.480 --> 0:57:02.959
<v Speaker 1>blog post. I was so frustrated with how bad most

0:57:02.960 --> 0:57:05.120
<v Speaker 1>fitness apps were. I put out a blog post that

0:57:05.120 --> 0:57:07.920
<v Speaker 1>the title was why your fitness app is making you fat?

0:57:08.160 --> 0:57:10.120
<v Speaker 1>Because they were so bad. All of them were so terrible.

0:57:10.120 --> 0:57:13.279
<v Speaker 1>And then somebody told me about fit body so bad?

0:57:13.400 --> 0:57:16.280
<v Speaker 1>Was it just because they didn't form a habit? Okay,

0:57:16.440 --> 0:57:18.800
<v Speaker 1>got it? And so I I downloaded fit Bond and

0:57:18.880 --> 0:57:20.560
<v Speaker 1>I started using it and I said, oh my goodness,

0:57:20.560 --> 0:57:22.560
<v Speaker 1>this is actually really great and it looks like it's

0:57:22.560 --> 0:57:24.360
<v Speaker 1>following the hook model. Hook models what I based my

0:57:24.360 --> 0:57:26.480
<v Speaker 1>book on my class at Stanford on and so I

0:57:26.800 --> 0:57:28.680
<v Speaker 1>just went to the customer support email thing and I

0:57:28.720 --> 0:57:30.320
<v Speaker 1>sent them to said do you have you by chance

0:57:30.360 --> 0:57:32.840
<v Speaker 1>read my book? Within thirty seconds, the founder wrote me

0:57:32.840 --> 0:57:34.720
<v Speaker 1>back and said, yes, we actually built the hook model

0:57:34.800 --> 0:57:38.320
<v Speaker 1>into the app. And I use fit bod every time

0:57:38.360 --> 0:57:40.240
<v Speaker 1>I work out. I'm in the I'm forty four years old,

0:57:40.240 --> 0:57:42.480
<v Speaker 1>best shape of my life because of this app. It's fantastic.

0:57:42.840 --> 0:57:45.720
<v Speaker 1>Well near cuts the chase here. How can Carol and

0:57:45.760 --> 0:57:48.479
<v Speaker 1>I make this show more habit? For me? The most

0:57:48.480 --> 0:57:51.600
<v Speaker 1>important part, the fuel that we see is the backbone

0:57:51.720 --> 0:57:54.920
<v Speaker 1>of every habit forming product is a variable reward, right,

0:57:55.000 --> 0:57:57.760
<v Speaker 1>some kind of intermittent reinforcement. Of course you have it

0:57:57.840 --> 0:57:59.800
<v Speaker 1>in that you product. By the news, the first three

0:58:00.040 --> 0:58:02.640
<v Speaker 1>years of news, any w K new it's all about variability.

0:58:02.720 --> 0:58:05.440
<v Speaker 1>So that's what makes sports engaging, what makes slot machines

0:58:05.920 --> 0:58:09.280
<v Speaker 1>so so intoxicating, what makes social media fun, It's all

0:58:09.280 --> 0:58:13.440
<v Speaker 1>about the new, new new, the variability um peloton right,

0:58:13.960 --> 0:58:18.280
<v Speaker 1>somewhere addicted. There's something that really rode a high no

0:58:18.400 --> 0:58:22.480
<v Speaker 1>pun intended, and then obviously has has come undone a bunch.

0:58:23.000 --> 0:58:24.800
<v Speaker 1>What do you think about that? Yeah, it's it's a

0:58:24.840 --> 0:58:27.000
<v Speaker 1>super interesting story because I think it's a great example

0:58:27.040 --> 0:58:30.560
<v Speaker 1>of why variability is so important for habit formation, that

0:58:30.840 --> 0:58:34.720
<v Speaker 1>if something is not variable, if it's predictable, it's boring. Right.

0:58:34.720 --> 0:58:37.640
<v Speaker 1>I think about game games, right, everybody wants to gamify everything,

0:58:37.680 --> 0:58:41.400
<v Speaker 1>put points, advagines and leaders, but most games people burn

0:58:41.480 --> 0:58:43.960
<v Speaker 1>out on. Right, think about member Farmville. Farmville was like

0:58:44.000 --> 0:58:46.200
<v Speaker 1>the biggest thing ever back in what two thousand and twelve.

0:58:47.000 --> 0:58:50.560
<v Speaker 1>Who's playing Farmville anymore? Nobody? Why? Because after Farmville it

0:58:50.640 --> 0:58:54.640
<v Speaker 1>was Chefville and uh whatever, Frontierville was like the same. Yea,

0:58:54.720 --> 0:58:56.600
<v Speaker 1>you're telling me nobody's gonna be playing Wortle in a

0:58:56.600 --> 0:59:00.160
<v Speaker 1>few years. You may be surprised. It's long, is that?

0:59:00.480 --> 0:59:02.800
<v Speaker 1>You know? What's great about word is that it's social. Yeah,

0:59:03.680 --> 0:59:07.320
<v Speaker 1>as opposed to solitary expanses like Peloton. So Peloton during

0:59:07.320 --> 0:59:08.920
<v Speaker 1>the pandemic, when you couldn't go to the gym, you

0:59:08.920 --> 0:59:10.960
<v Speaker 1>couldn't do the things that used to do. It was

0:59:11.080 --> 0:59:14.600
<v Speaker 1>very novel it's this this screen on your on your bike.

0:59:14.640 --> 0:59:16.560
<v Speaker 1>It's so interesting, so in with people. But then you

0:59:16.600 --> 0:59:18.520
<v Speaker 1>do it three or four times and you kind of

0:59:18.520 --> 0:59:21.240
<v Speaker 1>got the idea. Right, It's say, it's the same routine.

0:59:21.280 --> 0:59:23.680
<v Speaker 1>It's not variable enough. Let alone the fact that it's

0:59:23.680 --> 0:59:26.320
<v Speaker 1>hard work, right, You're you're really pushing yourself. So it's

0:59:26.480 --> 0:59:29.400
<v Speaker 1>uh that I think was what what what went wrong

0:59:29.480 --> 0:59:32.720
<v Speaker 1>was that it they didn't maintain the sense of variability. Yeah,

0:59:32.720 --> 0:59:34.240
<v Speaker 1>you know, and your talk to us a little bit

0:59:34.280 --> 0:59:36.640
<v Speaker 1>about some of the companies you've invested in over the

0:59:36.720 --> 0:59:39.920
<v Speaker 1>year and how this notion of habit forming it has

0:59:39.960 --> 0:59:42.240
<v Speaker 1>sort of played into your thesis of whether or not

0:59:42.480 --> 0:59:44.680
<v Speaker 1>a company's worth investing in. If you give us some

0:59:44.720 --> 0:59:47.840
<v Speaker 1>examples of sere where it worked, well, yeah, it's it's

0:59:47.880 --> 0:59:51.560
<v Speaker 1>been amazing. So the book came out in Hooked, How

0:59:51.600 --> 0:59:54.480
<v Speaker 1>to Build Habit Forming Products, and uh, it's been used

0:59:54.480 --> 0:59:58.080
<v Speaker 1>in every conceivable industry. Education is one I'm super proud

0:59:58.080 --> 0:59:59.800
<v Speaker 1>of whenever I see a company using the hook model.

1:00:00.000 --> 1:00:01.919
<v Speaker 1>A few years ago, I got a call from these

1:00:02.120 --> 1:00:05.800
<v Speaker 1>young entrepreneurs in Norway building this little app. They showed

1:00:05.800 --> 1:00:08.000
<v Speaker 1>me the hook model. I was so impressed. Immediately said

1:00:08.000 --> 1:00:09.400
<v Speaker 1>please take my money. I want to. I want to,

1:00:09.440 --> 1:00:11.200
<v Speaker 1>I want in because they showed me how they really

1:00:11.200 --> 1:00:13.720
<v Speaker 1>applied the book. And today that company's cohoot. It's the

1:00:13.720 --> 1:00:17.240
<v Speaker 1>most widely used educational software in the world. Uh and

1:00:17.400 --> 1:00:20.360
<v Speaker 1>uh the last time I checked that a multibillion dollar evaluation.

1:00:20.520 --> 1:00:23.240
<v Speaker 1>And what are they doing. They're getting kids hooked onto

1:00:23.400 --> 1:00:25.240
<v Speaker 1>online learning. So how are they doing that? What are

1:00:25.240 --> 1:00:27.360
<v Speaker 1>some of the techniques? Yeah, so they have this really

1:00:27.400 --> 1:00:30.200
<v Speaker 1>innovative it's like a it's uh, you you get the

1:00:30.360 --> 1:00:33.680
<v Speaker 1>so the hook model. I'm trying to summarize, uhhand page

1:00:33.680 --> 1:00:36.040
<v Speaker 1>book and and don't do any seconds. But essentially what

1:00:36.080 --> 1:00:38.760
<v Speaker 1>they're doing is, uh, they're getting kids to invest in

1:00:38.840 --> 1:00:42.320
<v Speaker 1>making these quizes on their own to share with their peers.

1:00:42.840 --> 1:00:45.440
<v Speaker 1>And so that investment phase this is really special. That

1:00:45.440 --> 1:00:48.000
<v Speaker 1>that's great. Yeah, the investment phase where you put effort

1:00:48.000 --> 1:00:50.439
<v Speaker 1>into something to make it better. So when you are

1:00:50.480 --> 1:00:53.040
<v Speaker 1>the person making the quiz, right as opposed to saying

1:00:53.080 --> 1:00:54.959
<v Speaker 1>that when we were in school it was a pop quiz.

1:00:54.960 --> 1:00:57.959
<v Speaker 1>Today that sucks right horrible. Here the kids are making

1:00:57.960 --> 1:01:00.680
<v Speaker 1>it for their peers and then in a class they're

1:01:00.680 --> 1:01:03.520
<v Speaker 1>playing these quizzes. So anyway, body with kids, you know

1:01:03.600 --> 1:01:06.560
<v Speaker 1>under probably fourteen. I bet you your kids have know

1:01:06.640 --> 1:01:08.760
<v Speaker 1>all about CAHOT and that's a wonderful examp. You only

1:01:08.800 --> 1:01:10.560
<v Speaker 1>we only hear about the bad cases. We only hear

1:01:10.560 --> 1:01:13.720
<v Speaker 1>about Facebook and Snapchat melting kids brains. I think that

1:01:13.800 --> 1:01:16.439
<v Speaker 1>story is overblown. But we also need to talk about

1:01:16.440 --> 1:01:18.320
<v Speaker 1>the good examples of how we can actually use habit

1:01:18.360 --> 1:01:20.760
<v Speaker 1>for me technology for good. You know, near you did

1:01:20.840 --> 1:01:24.360
<v Speaker 1>sort of flick at the idea of there can be

1:01:24.360 --> 1:01:27.400
<v Speaker 1>a backlash too products that are too habit forming, whether

1:01:27.400 --> 1:01:29.520
<v Speaker 1>it be a parent saying as you said, the social

1:01:29.560 --> 1:01:31.880
<v Speaker 1>media is melting my kid brain. So how do you

1:01:32.640 --> 1:01:36.120
<v Speaker 1>sort of assess that risk when you're trying to decide

1:01:36.400 --> 1:01:39.280
<v Speaker 1>in a company to invest? You know, is that risk

1:01:40.040 --> 1:01:42.760
<v Speaker 1>still there for say, the big social media for the

1:01:42.840 --> 1:01:46.280
<v Speaker 1>robin hoods? You know, how how important is that risk

1:01:46.400 --> 1:01:49.200
<v Speaker 1>do you think to these companies going forward? It's a

1:01:49.200 --> 1:01:51.000
<v Speaker 1>great question. I spent a lot of time working on ethics.

1:01:51.040 --> 1:01:54.600
<v Speaker 1>There's actually a chapter in my book called the Morality

1:01:54.600 --> 1:01:56.920
<v Speaker 1>of Manipulation where I talk about all this, but I

1:01:57.000 --> 1:01:59.920
<v Speaker 1>propose what I call the regret tests. And the regret

1:02:00.000 --> 1:02:02.440
<v Speaker 1>test comes out of my search for how do you

1:02:02.480 --> 1:02:04.680
<v Speaker 1>make sure that you're ethical when you use these behavioral

1:02:04.680 --> 1:02:06.760
<v Speaker 1>design techniques, because, as we talked about, they can be

1:02:06.840 --> 1:02:09.080
<v Speaker 1>used for good. You can help people exercise more and

1:02:09.240 --> 1:02:12.200
<v Speaker 1>uh save money and form all these great habits. But

1:02:12.240 --> 1:02:13.560
<v Speaker 1>how do you make sure you do it ethically? So

1:02:13.640 --> 1:02:16.040
<v Speaker 1>the regret test says, you don't do it with DraftKings

1:02:16.120 --> 1:02:18.480
<v Speaker 1>or or one of the gambling apps. That's that's a

1:02:18.560 --> 1:02:22.040
<v Speaker 1>that's a great example. Robin Hood also potentially a great example.

1:02:22.040 --> 1:02:26.240
<v Speaker 1>So the regret test says that the he asks would

1:02:26.240 --> 1:02:28.480
<v Speaker 1>the user do what we have designed for them to do,

1:02:28.800 --> 1:02:33.520
<v Speaker 1>knowing everything we know summarized as would they regret using

1:02:33.520 --> 1:02:36.800
<v Speaker 1>our product? Because people aren't dumb, right, people aren' dumb

1:02:36.840 --> 1:02:39.680
<v Speaker 1>that if they regret doing business with you, guess what,

1:02:39.800 --> 1:02:41.320
<v Speaker 1>not only are they not going to do business with you,

1:02:41.320 --> 1:02:42.919
<v Speaker 1>they're going to tell all their friends on social media

1:02:42.920 --> 1:02:44.880
<v Speaker 1>not to do business with you. Yes, indeed, nothing like

1:02:44.920 --> 1:02:47.640
<v Speaker 1>the power of a bad online review that was near

1:02:47.680 --> 1:02:51.560
<v Speaker 1>a all Angel investor, author and Silicon Valleys habits guy.

1:02:51.640 --> 1:02:53.400
<v Speaker 1>And that wraps up the wee Can edition to Bloomberg

1:02:53.440 --> 1:02:55.680
<v Speaker 1>Business Week from Bloomberg Radio. Thank you so much for

1:02:55.760 --> 1:02:58.640
<v Speaker 1>joining us. I'm Carol Masser. Many thanks to Bloomberg News

1:02:58.640 --> 1:03:01.840
<v Speaker 1>Senior Markets Reporter Katie I. Felt and Bloomberg Market Senior

1:03:01.920 --> 1:03:04.120
<v Speaker 1>editor Mike Reagan for joining us as well over the

1:03:04.120 --> 1:03:06.480
<v Speaker 1>past week. Be sure to tune into Bloomberg Business Week

1:03:06.480 --> 1:03:08.760
<v Speaker 1>Monday through Friday, starting at two pm Wall Street Time

1:03:08.760 --> 1:03:11.760
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1:03:11.840 --> 1:03:15.320
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1:03:15.400 --> 1:03:17.400
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1:03:17.400 --> 1:03:20.240
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1:03:20.240 --> 1:03:23.400
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1:03:23.440 --> 1:03:26.280
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1:03:29.440 --> 1:03:30.920
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