Speaker 1: So yesterday, and I really never leave the house. I'm
Speaker 1: always been in to pajamas. I don't go out, but
Speaker 1: I always go to my daughter's games. And so like,
Speaker 1: I want to be snack mom, and so I bring
Speaker 1: all my popcorns because I left over popcorns from my
Speaker 1: birthday party last weekend. I'm like, I'm gonna be snack
Speaker 1: mom even though there's another snack mom today. I'm gonna
Speaker 1: zubble down on the snacks. I was big with cinnabon.
Speaker 1: The popcorn will be a hit great, So I put
Speaker 1: them in. I put on my cute outfit, like a
Speaker 1: sweater like this, and my jeans because if I'm leaving
Speaker 1: the house, I'm wearing something. I don't care who I'm seeing.
Speaker 1: So I'm holding in air mez bag. I've got a
Speaker 1: chair that I bought online that's got a cross body strap.
Speaker 1: I'm gonna sit at lacrosse. I got the popcorn. So
Speaker 1: I drive to my daughter's school and I park and
Speaker 1: the guy says, I said, where's blah blah blah, And
Speaker 1: he says, oh, that's not here. I said, okay, I
Speaker 1: got back in the car. He gave me directions. I park.
Speaker 1: I think I'm there, I see a field. I get out.
Speaker 1: I take all the shit across the street. I'm walking
Speaker 1: and my guy's like, no, that's not here, But you
Speaker 1: could walk there. These like athletes at this college, so
Speaker 1: you could walk there. So I walk there like a
Speaker 1: mile and change, sweating with all the shit to get
Speaker 1: to the little crossfield. No problem, it's Chili Brins scores
Speaker 1: three goals. Great, I'm going. Then she leaves and she
Speaker 1: goes to her dad after and I'm sitting there and
Speaker 1: I'm like, how am I gotta walk back to the car? Right? Shit,
Speaker 1: I parked over there, so I'm like hinting, And the
Speaker 1: bus they let me come on the La cross bus,
Speaker 1: the softball slash lacrosse bus to go back to the school.
Speaker 1: You want to ride back to the school. Sure, I
Speaker 1: forgot that. I wasn't at the school. I get back
Speaker 1: to the school, the car is not there, Like, where's
Speaker 1: my fucking car? Then my car gets stolen at the school.
Speaker 1: Car did not get stolen. Gotta walk another where I
Speaker 1: drove to a couple of miles. My phone's running out.
Speaker 1: I'm on the phone with Paull. My phone's running out.
Speaker 1: I'm like, what he's like this is not funny. Like
Speaker 1: I'm on the side of the highway and Brin's I'm like,
Speaker 1: where am I going? I don't know where I'm going,
Speaker 1: and I'm look, I'm kind of nervous. I'm having anxiety.
Speaker 1: I don't like this right now. I don't like the
Speaker 1: way I feel. I don't know where I am. I
Speaker 1: lost my car, no one's here, I don't can't get
Speaker 1: an uber, my phone dying. I'm freaking out, like i'm
Speaker 1: me also I'm like a public person. But plus I'm
Speaker 1: walking near a highway and like in the middle of
Speaker 1: the city and I'm freaking out. And then her sports teacher,
Speaker 1: her sports coach stops me on the side of the
Speaker 1: road and goes, are you okay? Do you want do
Speaker 1: you need a rye? I go, oh my god, I'm
Speaker 1: so horrified because like everyone thinks some action together and
Speaker 1: I'm not. And so I'm like, oh, he's a shit
Speaker 1: show mess. So I get because I left the house.
Speaker 1: I'm home. I'm fine. No, I'm not. I bang my head,
Speaker 1: I bleed, I get stitches. I'm a disaster at home too,
Speaker 1: but it's worse in the wild fucking a. So she
Speaker 1: just says to me, I want to give you a
Speaker 1: parents teacher conference. I go, Okay, she goes. Your daughter
Speaker 1: is superb. She's perfect, She's an angel. I love her.
Speaker 1: Everyone loves her. I'm like, thank you. So that was
Speaker 1: her coach who I'm shouting out and that was my day.
Speaker 1: So Jennifer Lopez has launched a cocktail brand. Now, Jennifer
Speaker 1: Lopez works very hard. And I've heard before from people
Speaker 1: that know her and have worked with her that she
Speaker 1: wants it really badly, like she wants to be a
Speaker 1: Latina billionaire, and she works so hard that I'm surprised
Speaker 1: that she isn't. But she's always had this incredible drive
Speaker 1: and work ethic and you can see it, you can
Speaker 1: energetically feel it. And I've talked about it with her
Speaker 1: beauty line, which I reviewed. It's funny because people were like,
Speaker 1: do you like it or don't you? Because I talked
Speaker 1: about it. But there's so many celebrity beauty lines that
Speaker 1: and I don't even love a lot of them. But
Speaker 1: I notice the way that Rihanna's hustling it and she's
Speaker 1: made a connection to this fan base. And you see
Speaker 1: Selena Gomez really connecting to this audience and Gaga connecting
Speaker 1: also and they're doing really well, Like God didn't work
Speaker 1: the first time, and now she's come back with House
Speaker 1: Labs and it's doing really well. And you can see
Speaker 1: Jennifer Lopez trying so hard to jump in and grab this.
Speaker 1: And it's interesting how certain celebrities don't hit in the
Speaker 1: same way that others do in certain areas. Like Beyonce
Speaker 1: had Jeans I think years ago Derrianna and it didn't hit.
Speaker 1: I've talked about that. J Loo and Mark Anthony were
Speaker 1: at Sears and they had their own respective lines and
Speaker 1: it didn't hit. The Kardashians were at Sears years ago.
Speaker 1: It didn't hit their tanning, didn't hit their hair, their
Speaker 1: credit card. There are so many failures with many big,
Speaker 1: big celebrities that do end up hitting. So with Jennifer Lopez,
Speaker 1: it hasn't been hitting in the body Glow because I
Speaker 1: think people are realizing that Scott Barnes said that he
Speaker 1: put Jurgins on her, and I think she's launching a
Speaker 1: product and making it like it's the product, and so
Speaker 1: that's a dangerous game like anything and so and with
Speaker 1: the skincare a lot of people don't really believe that
Speaker 1: she's using. And I don't know why people would believe
Speaker 1: that rihann is really using it. Maybe because she's using
Speaker 1: it the super Bowl or just they just believe her
Speaker 1: and Selena Gomez. They just trust her and they're not
Speaker 1: trusting Jennifer Lopez with the body and the face products.
Speaker 1: It's just not connecting. Connecting in business and with a
Speaker 1: brand is so important, and it's like seeming forced. I'm
Speaker 1: watching it and it's seeming force. Doesn't mean that she
Speaker 1: won't do well, because she just has such a massive
Speaker 1: following that if you just even pick up the scraps
Speaker 1: of people that follow her and like her, that she
Speaker 1: should do well. But it's just an interesting thing to
Speaker 1: notice that it's not clicking and connecting and it's not
Speaker 1: as easy as it has been for other people. Addison Rey,
Speaker 1: her line got taken out of Sephora. No matter how
Speaker 1: many millions of people that she has following her on TikTok,
Speaker 1: they weren't connecting in this makeup space. Her brand item
Speaker 1: just didn't hit. It's not easy. Scarlett Johansson, she has
Speaker 1: a brand. I think it's called Outset. It didn't click.
Speaker 1: I don't think Pharrell's line clicked. I don't think Brad
Speaker 1: Pitt's line clicked. Everybody's line doesn't click. Ariana Grande's rim
Speaker 1: or a rem it's not clicking. It's doing fine, I'm sure,
Speaker 1: and I'm sure the residual is great, but it's not
Speaker 1: popping off. And now j Lo launched a cocktail and
Speaker 1: the bottle looks pretty and it looks cool, and people
Speaker 1: went crazy because she has historically and consistently discussed that
Speaker 1: she goes to bed early, she focuses on her health,
Speaker 1: and she doesn't drink. So the thing is, so many
Speaker 1: people jumped into cocktails after I had the success with
Speaker 1: Skinny Girl. And I've told you guys this before, and
Speaker 1: it's an absolute fact. And it may seem like I'm
Speaker 1: just patting myself on the back, and maybe i am,
Speaker 1: because it was a long time ago, and I was
Speaker 1: not afraid to get into a category that people were
Speaker 1: afraid to get into. But so many people Kim Kardashian
Speaker 1: does not drink, did not drink, and yet she got
Speaker 1: involved and took a million dollars from Madori to do
Speaker 1: a liquor a spokesperson deal because she saw that Skinny
Speaker 1: Girl money and had an agent that I had had,
Speaker 1: and she wanted that money, so she went from a
Speaker 1: dory and Jennifer Lopez is seeing that liquor and beauty
Speaker 1: money and she wants a piece of that. She wants
Speaker 1: to be a billionaire. And she herself has historically said
Speaker 1: that the reason for her health and her skin and
Speaker 1: her glow and why she looks young even you know,
Speaker 1: though it could be many reasons why she looks young.
Speaker 1: Could be filtering, could be makeup, could be surgery, It
Speaker 1: could be botox, could be a million things. But it's
Speaker 1: because she doesn't drink. So now it's like cringe because
Speaker 1: she's attributing her glow to these products and attributing her
Speaker 1: cocktails to her lifestyle which do not include drinking. So
Speaker 1: I think it still should do well because the product
Speaker 1: itself looks good. I'm just wondering who created the brand
Speaker 1: and the brand name, And maybe they were like Srock,
Speaker 1: which was an existing brand and didn't do well, and
Speaker 1: they got Didty involved to promote it, and he took
Speaker 1: per case piece and made a lot of money because
Speaker 1: it seemed authentic, like you believed it was like this
Speaker 1: rat pack that he was part of, and this cool
Speaker 1: lifestyle and these ads that they connected it hit And
Speaker 1: so I don't know who's doing these deals for Jennifer Lopez.
Speaker 1: I know people on her team, but they're gonna have
Speaker 1: they're going to have to adjust because they're not hitting. Now.
Speaker 1: I wouldn't bet against Jennifer Lopez. She works harder than
Speaker 1: anyone in Hollywood, and no one's gonna take that away
Speaker 1: from her. And she's wildly entertaining and she's an entertainer.
Speaker 1: But these are not clicking and not hitting because we're
Speaker 1: in a different genre than the way that she came up,
Speaker 1: Like you have to adjust to right now the truth
Speaker 1: tellers and the social media authenticity police and the citizens'
Speaker 1: journalists and all these things that are very different than
Speaker 1: ten fifteen years ago. So Jennifer Lopez has been remarkably
Speaker 1: successful in her music career, going on American Idol brought
Speaker 1: her back and doing these videos and these tours and
Speaker 1: the a rod era and the Ben Affleck era, and
Speaker 1: her amazing outfits and her met gala and red carpet slays.
Speaker 1: They're all amazing. A red carpet sleigh and a stylist
Speaker 1: and a good music video and a performance and a
Speaker 1: tour do not necessarily translate into a brand like Ace
Speaker 1: of Spades is jay Z's brand, and it hasn't translated.
Speaker 1: I'm sure it's successful. I'm sure they do well, and
Speaker 1: I'm sure he has a loyal fan base, and I
Speaker 1: get it, but it has not been the same level
Speaker 1: as like Sarrack or Patrone or George Clooney and Randy
Speaker 1: Gerber's brand, which are successful because of a connective authenticity.
Speaker 1: Selena Gomez's beauty brand will exceed her music brand because
Speaker 1: there's a connectivity and an authenticity. It's just the way
Speaker 1: that it is. It just Ariana Grande was not able
Speaker 1: to convert her musical success over to her beauty brand.
Speaker 1: Addison Ray was able to convert her TikTok to her
Speaker 1: TikTok success over to her beauty brand. Kim Kardashian was
Speaker 1: not able to at the time convert her television audience
Speaker 1: and her social media success into her credit card, her
Speaker 1: hair extensions, her clothing line at Sears, all these things.
Speaker 1: One day she made a click on the heels of
Speaker 1: Kylie doing it with her lip kits. Kylie was first.
Speaker 1: Kylie was the first, you know, near billionaire success in
Speaker 1: the Kardashian family on that global scale. All the things
Speaker 1: that the Kardashians tried to do didn't pop off until
Speaker 1: Kylie with her lip kit. Then it came I think
Speaker 1: good American Kim ran in to have her KKW makeup
Speaker 1: KKW lip But then she quickly transferred over into shapewhere
Speaker 1: and that's where she popped off. That's where she off.
Speaker 1: So Jlo has to pop off. She has to switch,
Speaker 1: she has to curve, she has to swerve, she has
Speaker 1: to figure out how to make it click. It's a
Speaker 1: puzzle piece and you got to make it click. And
Speaker 1: she's got to have the right team making it click
Speaker 1: for her because she's not having it. The right team
Speaker 1: is not making Jlo's booze or beauty decisions right now.
Speaker 1: And Jlo when she got together with Alex Rodriguez, let
Speaker 1: go of much of her branding team and switched over
Speaker 1: to a Rod's team and let him handle a lot
Speaker 1: of her business. And then they got enmeshed and partnered
Speaker 1: in so many things which they had to entangle. And
Speaker 1: she probably has done the same thing with Ben Affleck.
Speaker 1: She goes with the teams of the people that she's
Speaker 1: in a relationship with because the one thing that she
Speaker 1: is the best at and her team is the best
Speaker 1: that is the music and the videos and the amazing
Speaker 1: outfits and the stylists and all that stuff. So you
Speaker 1: got to find out who's the person in that business
Speaker 1: to pop off the brand. Products are different than TikTok
Speaker 1: and social media and products are different than a television show.
Speaker 1: And there's these mediums. Now, what's happening is there are
Speaker 1: all these mediums. You have TikTok, you have Instagram, you
Speaker 1: have YouTube, you had Twitter, you have television, you have streamers,
Speaker 1: you have music. All these mediums are different. They don't
Speaker 1: often convert. You could be a TikTok famous star, you
Speaker 1: don't convert to Instagram. You certainly I want to do
Speaker 1: a TV show with a bunch of influencers and a producer,
Speaker 1: a big producer. Bravo said to me, it won't. It
Speaker 1: doesn't work. They don't convert. Just because you do well
Speaker 1: on TikTok for a thirty second video doesn't mean you
Speaker 1: can hold down a television show. Just because you can
Speaker 1: hold down a television show doesn't mean you should have
Speaker 1: music video. Just because you could be successful in a
Speaker 1: music video doesn't mean you should have a liquor brand.
Speaker 1: Just because you're successful at having a liquor brand doesn't
Speaker 1: mean you'll be successful and having a product brand. Just
Speaker 1: because you're success we having a product brand doesn't mean
Speaker 1: you'll be good at Instagram. You know, like Chrissy Tigan,
Speaker 1: her niche is her cooking and her cookbooks and her Instagram.
Speaker 1: Her niche is not YouTube. Her niche is not TV.
Speaker 1: Her niche is not music. Her nieche is not TikTok.
Speaker 1: Her niche is Instagram. So that's why you get these
Speaker 1: triple quadruple threats where you've got a Selena Gomez who
Speaker 1: had a nice cooking show that I think did fairly well.
Speaker 1: She has a musical career that's done well. She does
Speaker 1: well on TikTok, she does well on Instagram, she's doing
Speaker 1: well in beauty. Like someone like Selena Gomez has has converted.
Speaker 1: And even Justin Bieber, we don't know what you know,
Speaker 1: he has fragrances, but Justin Bieber has he converted? He
Speaker 1: closed justice, It seems like it's probably converted. I don't know.
Speaker 1: Has Scott Disick converted his TV fan into his sweatshirt fan?
Speaker 1: He might just by the sheer force of a social
Speaker 1: media powers, but I don't actually know