1 00:00:11,920 --> 00:00:14,319 Speaker 1: So yesterday, and I really never leave the house. I'm 2 00:00:14,360 --> 00:00:15,720 Speaker 1: always been in to pajamas. I don't go out, but 3 00:00:15,720 --> 00:00:17,319 Speaker 1: I always go to my daughter's games. And so like, 4 00:00:17,480 --> 00:00:19,160 Speaker 1: I want to be snack mom, and so I bring 5 00:00:19,200 --> 00:00:21,279 Speaker 1: all my popcorns because I left over popcorns from my 6 00:00:21,320 --> 00:00:23,319 Speaker 1: birthday party last weekend. I'm like, I'm gonna be snack 7 00:00:23,360 --> 00:00:25,599 Speaker 1: mom even though there's another snack mom today. I'm gonna 8 00:00:25,640 --> 00:00:27,600 Speaker 1: zubble down on the snacks. I was big with cinnabon. 9 00:00:28,000 --> 00:00:30,640 Speaker 1: The popcorn will be a hit great, So I put 10 00:00:30,680 --> 00:00:32,680 Speaker 1: them in. I put on my cute outfit, like a 11 00:00:32,680 --> 00:00:34,600 Speaker 1: sweater like this, and my jeans because if I'm leaving 12 00:00:34,600 --> 00:00:36,440 Speaker 1: the house, I'm wearing something. I don't care who I'm seeing. 13 00:00:36,600 --> 00:00:38,440 Speaker 1: So I'm holding in air mez bag. I've got a 14 00:00:38,520 --> 00:00:41,320 Speaker 1: chair that I bought online that's got a cross body strap. 15 00:00:41,360 --> 00:00:44,279 Speaker 1: I'm gonna sit at lacrosse. I got the popcorn. So 16 00:00:44,720 --> 00:00:48,280 Speaker 1: I drive to my daughter's school and I park and 17 00:00:48,320 --> 00:00:50,280 Speaker 1: the guy says, I said, where's blah blah blah, And 18 00:00:50,320 --> 00:00:52,280 Speaker 1: he says, oh, that's not here. I said, okay, I 19 00:00:52,280 --> 00:00:54,680 Speaker 1: got back in the car. He gave me directions. I park. 20 00:00:54,760 --> 00:00:56,840 Speaker 1: I think I'm there, I see a field. I get out. 21 00:00:56,880 --> 00:00:58,720 Speaker 1: I take all the shit across the street. I'm walking 22 00:00:58,960 --> 00:01:01,040 Speaker 1: and my guy's like, no, that's not here, But you 23 00:01:01,080 --> 00:01:03,880 Speaker 1: could walk there. These like athletes at this college, so 24 00:01:03,920 --> 00:01:06,080 Speaker 1: you could walk there. So I walk there like a 25 00:01:06,200 --> 00:01:10,200 Speaker 1: mile and change, sweating with all the shit to get 26 00:01:10,240 --> 00:01:13,040 Speaker 1: to the little crossfield. No problem, it's Chili Brins scores 27 00:01:13,160 --> 00:01:17,480 Speaker 1: three goals. Great, I'm going. Then she leaves and she 28 00:01:17,520 --> 00:01:20,080 Speaker 1: goes to her dad after and I'm sitting there and 29 00:01:20,120 --> 00:01:22,440 Speaker 1: I'm like, how am I gotta walk back to the car? Right? Shit, 30 00:01:22,480 --> 00:01:25,319 Speaker 1: I parked over there, so I'm like hinting, And the 31 00:01:25,400 --> 00:01:27,600 Speaker 1: bus they let me come on the La cross bus, 32 00:01:27,600 --> 00:01:29,960 Speaker 1: the softball slash lacrosse bus to go back to the school. 33 00:01:29,959 --> 00:01:32,000 Speaker 1: You want to ride back to the school. Sure, I 34 00:01:32,080 --> 00:01:34,000 Speaker 1: forgot that. I wasn't at the school. I get back 35 00:01:34,040 --> 00:01:35,520 Speaker 1: to the school, the car is not there, Like, where's 36 00:01:35,520 --> 00:01:37,600 Speaker 1: my fucking car? Then my car gets stolen at the school. 37 00:01:37,800 --> 00:01:40,960 Speaker 1: Car did not get stolen. Gotta walk another where I 38 00:01:41,080 --> 00:01:44,280 Speaker 1: drove to a couple of miles. My phone's running out. 39 00:01:44,280 --> 00:01:46,000 Speaker 1: I'm on the phone with Paull. My phone's running out. 40 00:01:46,000 --> 00:01:47,400 Speaker 1: I'm like, what he's like this is not funny. Like 41 00:01:47,440 --> 00:01:50,840 Speaker 1: I'm on the side of the highway and Brin's I'm like, 42 00:01:50,880 --> 00:01:52,080 Speaker 1: where am I going? I don't know where I'm going, 43 00:01:52,120 --> 00:01:54,320 Speaker 1: and I'm look, I'm kind of nervous. I'm having anxiety. 44 00:01:54,360 --> 00:01:55,560 Speaker 1: I don't like this right now. I don't like the 45 00:01:55,560 --> 00:01:56,880 Speaker 1: way I feel. I don't know where I am. I 46 00:01:56,920 --> 00:01:59,080 Speaker 1: lost my car, no one's here, I don't can't get 47 00:01:59,080 --> 00:02:02,040 Speaker 1: an uber, my phone dying. I'm freaking out, like i'm 48 00:02:02,320 --> 00:02:04,800 Speaker 1: me also I'm like a public person. But plus I'm 49 00:02:05,040 --> 00:02:08,680 Speaker 1: walking near a highway and like in the middle of 50 00:02:08,680 --> 00:02:12,160 Speaker 1: the city and I'm freaking out. And then her sports teacher, 51 00:02:12,200 --> 00:02:14,639 Speaker 1: her sports coach stops me on the side of the 52 00:02:14,720 --> 00:02:17,760 Speaker 1: road and goes, are you okay? Do you want do 53 00:02:17,760 --> 00:02:20,880 Speaker 1: you need a rye? I go, oh my god, I'm 54 00:02:20,919 --> 00:02:23,440 Speaker 1: so horrified because like everyone thinks some action together and 55 00:02:23,480 --> 00:02:25,840 Speaker 1: I'm not. And so I'm like, oh, he's a shit 56 00:02:25,960 --> 00:02:27,960 Speaker 1: show mess. So I get because I left the house. 57 00:02:27,960 --> 00:02:30,799 Speaker 1: I'm home. I'm fine. No, I'm not. I bang my head, 58 00:02:30,840 --> 00:02:33,000 Speaker 1: I bleed, I get stitches. I'm a disaster at home too, 59 00:02:33,000 --> 00:02:36,000 Speaker 1: but it's worse in the wild fucking a. So she 60 00:02:36,160 --> 00:02:38,040 Speaker 1: just says to me, I want to give you a 61 00:02:38,040 --> 00:02:40,560 Speaker 1: parents teacher conference. I go, Okay, she goes. Your daughter 62 00:02:40,680 --> 00:02:43,079 Speaker 1: is superb. She's perfect, She's an angel. I love her. 63 00:02:43,080 --> 00:02:46,000 Speaker 1: Everyone loves her. I'm like, thank you. So that was 64 00:02:46,160 --> 00:03:00,080 Speaker 1: her coach who I'm shouting out and that was my day. 65 00:03:01,560 --> 00:03:07,840 Speaker 1: So Jennifer Lopez has launched a cocktail brand. Now, Jennifer 66 00:03:07,840 --> 00:03:12,160 Speaker 1: Lopez works very hard. And I've heard before from people 67 00:03:12,200 --> 00:03:14,520 Speaker 1: that know her and have worked with her that she 68 00:03:14,760 --> 00:03:18,120 Speaker 1: wants it really badly, like she wants to be a 69 00:03:18,200 --> 00:03:22,840 Speaker 1: Latina billionaire, and she works so hard that I'm surprised 70 00:03:22,840 --> 00:03:26,760 Speaker 1: that she isn't. But she's always had this incredible drive 71 00:03:26,800 --> 00:03:28,880 Speaker 1: and work ethic and you can see it, you can 72 00:03:29,000 --> 00:03:32,680 Speaker 1: energetically feel it. And I've talked about it with her 73 00:03:32,720 --> 00:03:36,080 Speaker 1: beauty line, which I reviewed. It's funny because people were like, 74 00:03:36,360 --> 00:03:38,200 Speaker 1: do you like it or don't you? Because I talked 75 00:03:38,240 --> 00:03:43,560 Speaker 1: about it. But there's so many celebrity beauty lines that 76 00:03:44,120 --> 00:03:46,600 Speaker 1: and I don't even love a lot of them. But 77 00:03:46,680 --> 00:03:50,360 Speaker 1: I notice the way that Rihanna's hustling it and she's 78 00:03:50,400 --> 00:03:53,160 Speaker 1: made a connection to this fan base. And you see 79 00:03:53,160 --> 00:03:57,400 Speaker 1: Selena Gomez really connecting to this audience and Gaga connecting 80 00:03:57,520 --> 00:04:00,680 Speaker 1: also and they're doing really well, Like God didn't work 81 00:04:00,720 --> 00:04:02,400 Speaker 1: the first time, and now she's come back with House 82 00:04:02,480 --> 00:04:04,640 Speaker 1: Labs and it's doing really well. And you can see 83 00:04:04,720 --> 00:04:07,680 Speaker 1: Jennifer Lopez trying so hard to jump in and grab this. 84 00:04:08,080 --> 00:04:11,560 Speaker 1: And it's interesting how certain celebrities don't hit in the 85 00:04:11,600 --> 00:04:15,880 Speaker 1: same way that others do in certain areas. Like Beyonce 86 00:04:16,080 --> 00:04:18,599 Speaker 1: had Jeans I think years ago Derrianna and it didn't hit. 87 00:04:18,800 --> 00:04:21,560 Speaker 1: I've talked about that. J Loo and Mark Anthony were 88 00:04:21,600 --> 00:04:24,520 Speaker 1: at Sears and they had their own respective lines and 89 00:04:24,560 --> 00:04:28,039 Speaker 1: it didn't hit. The Kardashians were at Sears years ago. 90 00:04:28,080 --> 00:04:30,719 Speaker 1: It didn't hit their tanning, didn't hit their hair, their 91 00:04:30,720 --> 00:04:33,920 Speaker 1: credit card. There are so many failures with many big, 92 00:04:33,960 --> 00:04:36,960 Speaker 1: big celebrities that do end up hitting. So with Jennifer Lopez, 93 00:04:37,000 --> 00:04:39,560 Speaker 1: it hasn't been hitting in the body Glow because I 94 00:04:39,560 --> 00:04:42,760 Speaker 1: think people are realizing that Scott Barnes said that he 95 00:04:42,800 --> 00:04:44,840 Speaker 1: put Jurgins on her, and I think she's launching a 96 00:04:44,880 --> 00:04:48,200 Speaker 1: product and making it like it's the product, and so 97 00:04:48,279 --> 00:04:54,039 Speaker 1: that's a dangerous game like anything and so and with 98 00:04:54,080 --> 00:04:56,159 Speaker 1: the skincare a lot of people don't really believe that 99 00:04:56,200 --> 00:04:58,000 Speaker 1: she's using. And I don't know why people would believe 100 00:04:58,000 --> 00:04:59,840 Speaker 1: that rihann is really using it. Maybe because she's using 101 00:04:59,880 --> 00:05:01,960 Speaker 1: it the super Bowl or just they just believe her 102 00:05:02,320 --> 00:05:05,040 Speaker 1: and Selena Gomez. They just trust her and they're not 103 00:05:05,200 --> 00:05:09,000 Speaker 1: trusting Jennifer Lopez with the body and the face products. 104 00:05:09,000 --> 00:05:12,279 Speaker 1: It's just not connecting. Connecting in business and with a 105 00:05:12,279 --> 00:05:16,880 Speaker 1: brand is so important, and it's like seeming forced. I'm 106 00:05:16,920 --> 00:05:19,000 Speaker 1: watching it and it's seeming force. Doesn't mean that she 107 00:05:19,040 --> 00:05:22,280 Speaker 1: won't do well, because she just has such a massive 108 00:05:22,360 --> 00:05:25,080 Speaker 1: following that if you just even pick up the scraps 109 00:05:25,120 --> 00:05:27,880 Speaker 1: of people that follow her and like her, that she 110 00:05:27,960 --> 00:05:31,000 Speaker 1: should do well. But it's just an interesting thing to 111 00:05:31,240 --> 00:05:33,720 Speaker 1: notice that it's not clicking and connecting and it's not 112 00:05:33,800 --> 00:05:39,120 Speaker 1: as easy as it has been for other people. Addison Rey, 113 00:05:39,839 --> 00:05:41,800 Speaker 1: her line got taken out of Sephora. No matter how 114 00:05:41,839 --> 00:05:44,919 Speaker 1: many millions of people that she has following her on TikTok, 115 00:05:44,960 --> 00:05:48,279 Speaker 1: they weren't connecting in this makeup space. Her brand item 116 00:05:48,400 --> 00:05:51,800 Speaker 1: just didn't hit. It's not easy. Scarlett Johansson, she has 117 00:05:51,960 --> 00:05:55,160 Speaker 1: a brand. I think it's called Outset. It didn't click. 118 00:05:55,200 --> 00:05:57,440 Speaker 1: I don't think Pharrell's line clicked. I don't think Brad 119 00:05:57,560 --> 00:06:02,159 Speaker 1: Pitt's line clicked. Everybody's line doesn't click. Ariana Grande's rim 120 00:06:02,360 --> 00:06:05,279 Speaker 1: or a rem it's not clicking. It's doing fine, I'm sure, 121 00:06:05,279 --> 00:06:07,440 Speaker 1: and I'm sure the residual is great, but it's not 122 00:06:07,720 --> 00:06:14,200 Speaker 1: popping off. And now j Lo launched a cocktail and 123 00:06:14,240 --> 00:06:17,000 Speaker 1: the bottle looks pretty and it looks cool, and people 124 00:06:17,040 --> 00:06:21,479 Speaker 1: went crazy because she has historically and consistently discussed that 125 00:06:21,560 --> 00:06:23,680 Speaker 1: she goes to bed early, she focuses on her health, 126 00:06:23,720 --> 00:06:28,960 Speaker 1: and she doesn't drink. So the thing is, so many 127 00:06:29,000 --> 00:06:32,320 Speaker 1: people jumped into cocktails after I had the success with 128 00:06:32,400 --> 00:06:34,240 Speaker 1: Skinny Girl. And I've told you guys this before, and 129 00:06:34,279 --> 00:06:36,000 Speaker 1: it's an absolute fact. And it may seem like I'm 130 00:06:36,040 --> 00:06:37,720 Speaker 1: just patting myself on the back, and maybe i am, 131 00:06:37,800 --> 00:06:39,880 Speaker 1: because it was a long time ago, and I was 132 00:06:39,880 --> 00:06:41,880 Speaker 1: not afraid to get into a category that people were 133 00:06:41,880 --> 00:06:47,200 Speaker 1: afraid to get into. But so many people Kim Kardashian 134 00:06:47,880 --> 00:06:50,400 Speaker 1: does not drink, did not drink, and yet she got 135 00:06:50,400 --> 00:06:53,359 Speaker 1: involved and took a million dollars from Madori to do 136 00:06:53,400 --> 00:06:55,880 Speaker 1: a liquor a spokesperson deal because she saw that Skinny 137 00:06:55,880 --> 00:06:58,440 Speaker 1: Girl money and had an agent that I had had, 138 00:06:58,480 --> 00:07:01,040 Speaker 1: and she wanted that money, so she went from a 139 00:07:01,120 --> 00:07:04,880 Speaker 1: dory and Jennifer Lopez is seeing that liquor and beauty 140 00:07:04,920 --> 00:07:06,800 Speaker 1: money and she wants a piece of that. She wants 141 00:07:06,839 --> 00:07:10,320 Speaker 1: to be a billionaire. And she herself has historically said 142 00:07:10,360 --> 00:07:12,280 Speaker 1: that the reason for her health and her skin and 143 00:07:12,320 --> 00:07:15,960 Speaker 1: her glow and why she looks young even you know, 144 00:07:16,640 --> 00:07:18,760 Speaker 1: though it could be many reasons why she looks young. 145 00:07:18,800 --> 00:07:21,680 Speaker 1: Could be filtering, could be makeup, could be surgery, It 146 00:07:21,680 --> 00:07:23,880 Speaker 1: could be botox, could be a million things. But it's 147 00:07:23,920 --> 00:07:27,360 Speaker 1: because she doesn't drink. So now it's like cringe because 148 00:07:28,200 --> 00:07:33,720 Speaker 1: she's attributing her glow to these products and attributing her 149 00:07:33,760 --> 00:07:37,160 Speaker 1: cocktails to her lifestyle which do not include drinking. So 150 00:07:37,280 --> 00:07:39,440 Speaker 1: I think it still should do well because the product 151 00:07:39,440 --> 00:07:42,320 Speaker 1: itself looks good. I'm just wondering who created the brand 152 00:07:42,360 --> 00:07:46,440 Speaker 1: and the brand name, And maybe they were like Srock, 153 00:07:47,000 --> 00:07:49,800 Speaker 1: which was an existing brand and didn't do well, and 154 00:07:49,840 --> 00:07:54,480 Speaker 1: they got Didty involved to promote it, and he took 155 00:07:54,560 --> 00:07:57,720 Speaker 1: per case piece and made a lot of money because 156 00:07:57,720 --> 00:08:00,920 Speaker 1: it seemed authentic, like you believed it was like this 157 00:08:01,120 --> 00:08:03,080 Speaker 1: rat pack that he was part of, and this cool 158 00:08:03,120 --> 00:08:07,120 Speaker 1: lifestyle and these ads that they connected it hit And 159 00:08:07,160 --> 00:08:09,760 Speaker 1: so I don't know who's doing these deals for Jennifer Lopez. 160 00:08:09,800 --> 00:08:12,240 Speaker 1: I know people on her team, but they're gonna have 161 00:08:12,400 --> 00:08:15,160 Speaker 1: they're going to have to adjust because they're not hitting. Now. 162 00:08:15,200 --> 00:08:17,640 Speaker 1: I wouldn't bet against Jennifer Lopez. She works harder than 163 00:08:17,640 --> 00:08:19,680 Speaker 1: anyone in Hollywood, and no one's gonna take that away 164 00:08:19,680 --> 00:08:23,320 Speaker 1: from her. And she's wildly entertaining and she's an entertainer. 165 00:08:23,800 --> 00:08:28,760 Speaker 1: But these are not clicking and not hitting because we're 166 00:08:28,800 --> 00:08:32,480 Speaker 1: in a different genre than the way that she came up, 167 00:08:32,840 --> 00:08:36,400 Speaker 1: Like you have to adjust to right now the truth 168 00:08:36,520 --> 00:08:42,400 Speaker 1: tellers and the social media authenticity police and the citizens' 169 00:08:42,520 --> 00:08:46,000 Speaker 1: journalists and all these things that are very different than 170 00:08:46,800 --> 00:08:51,680 Speaker 1: ten fifteen years ago. So Jennifer Lopez has been remarkably 171 00:08:51,760 --> 00:08:55,240 Speaker 1: successful in her music career, going on American Idol brought 172 00:08:55,240 --> 00:08:58,319 Speaker 1: her back and doing these videos and these tours and 173 00:08:58,880 --> 00:09:02,079 Speaker 1: the a rod era and the Ben Affleck era, and 174 00:09:02,480 --> 00:09:07,040 Speaker 1: her amazing outfits and her met gala and red carpet slays. 175 00:09:07,080 --> 00:09:12,120 Speaker 1: They're all amazing. A red carpet sleigh and a stylist 176 00:09:12,360 --> 00:09:15,280 Speaker 1: and a good music video and a performance and a 177 00:09:15,360 --> 00:09:22,760 Speaker 1: tour do not necessarily translate into a brand like Ace 178 00:09:22,800 --> 00:09:26,040 Speaker 1: of Spades is jay Z's brand, and it hasn't translated. 179 00:09:26,080 --> 00:09:27,880 Speaker 1: I'm sure it's successful. I'm sure they do well, and 180 00:09:27,920 --> 00:09:29,640 Speaker 1: I'm sure he has a loyal fan base, and I 181 00:09:29,720 --> 00:09:32,600 Speaker 1: get it, but it has not been the same level 182 00:09:32,640 --> 00:09:36,160 Speaker 1: as like Sarrack or Patrone or George Clooney and Randy 183 00:09:36,200 --> 00:09:41,200 Speaker 1: Gerber's brand, which are successful because of a connective authenticity. 184 00:09:41,480 --> 00:09:44,640 Speaker 1: Selena Gomez's beauty brand will exceed her music brand because 185 00:09:44,640 --> 00:09:48,280 Speaker 1: there's a connectivity and an authenticity. It's just the way 186 00:09:48,280 --> 00:09:51,600 Speaker 1: that it is. It just Ariana Grande was not able 187 00:09:51,640 --> 00:09:57,000 Speaker 1: to convert her musical success over to her beauty brand. 188 00:09:58,679 --> 00:10:03,160 Speaker 1: Addison Ray was able to convert her TikTok to her 189 00:10:03,200 --> 00:10:11,080 Speaker 1: TikTok success over to her beauty brand. Kim Kardashian was 190 00:10:11,080 --> 00:10:15,040 Speaker 1: not able to at the time convert her television audience 191 00:10:15,360 --> 00:10:21,319 Speaker 1: and her social media success into her credit card, her 192 00:10:21,320 --> 00:10:25,079 Speaker 1: hair extensions, her clothing line at Sears, all these things. 193 00:10:25,400 --> 00:10:28,480 Speaker 1: One day she made a click on the heels of 194 00:10:28,600 --> 00:10:31,640 Speaker 1: Kylie doing it with her lip kits. Kylie was first. 195 00:10:31,720 --> 00:10:36,840 Speaker 1: Kylie was the first, you know, near billionaire success in 196 00:10:36,920 --> 00:10:40,480 Speaker 1: the Kardashian family on that global scale. All the things 197 00:10:40,520 --> 00:10:43,120 Speaker 1: that the Kardashians tried to do didn't pop off until 198 00:10:43,200 --> 00:10:46,040 Speaker 1: Kylie with her lip kit. Then it came I think 199 00:10:46,080 --> 00:10:51,560 Speaker 1: good American Kim ran in to have her KKW makeup 200 00:10:51,840 --> 00:10:57,280 Speaker 1: KKW lip But then she quickly transferred over into shapewhere 201 00:10:57,320 --> 00:11:00,480 Speaker 1: and that's where she popped off. That's where she off. 202 00:11:00,520 --> 00:11:05,520 Speaker 1: So Jlo has to pop off. She has to switch, 203 00:11:05,559 --> 00:11:07,319 Speaker 1: she has to curve, she has to swerve, she has 204 00:11:07,360 --> 00:11:10,040 Speaker 1: to figure out how to make it click. It's a 205 00:11:10,040 --> 00:11:13,400 Speaker 1: puzzle piece and you got to make it click. And 206 00:11:13,440 --> 00:11:15,520 Speaker 1: she's got to have the right team making it click 207 00:11:15,559 --> 00:11:17,760 Speaker 1: for her because she's not having it. The right team 208 00:11:17,800 --> 00:11:21,720 Speaker 1: is not making Jlo's booze or beauty decisions right now. 209 00:11:22,720 --> 00:11:26,360 Speaker 1: And Jlo when she got together with Alex Rodriguez, let 210 00:11:26,360 --> 00:11:28,560 Speaker 1: go of much of her branding team and switched over 211 00:11:28,600 --> 00:11:32,559 Speaker 1: to a Rod's team and let him handle a lot 212 00:11:32,600 --> 00:11:35,400 Speaker 1: of her business. And then they got enmeshed and partnered 213 00:11:35,400 --> 00:11:38,320 Speaker 1: in so many things which they had to entangle. And 214 00:11:39,000 --> 00:11:41,600 Speaker 1: she probably has done the same thing with Ben Affleck. 215 00:11:41,679 --> 00:11:43,719 Speaker 1: She goes with the teams of the people that she's 216 00:11:43,760 --> 00:11:46,280 Speaker 1: in a relationship with because the one thing that she 217 00:11:46,480 --> 00:11:48,040 Speaker 1: is the best at and her team is the best 218 00:11:48,040 --> 00:11:50,800 Speaker 1: that is the music and the videos and the amazing 219 00:11:50,840 --> 00:11:54,240 Speaker 1: outfits and the stylists and all that stuff. So you 220 00:11:54,320 --> 00:11:57,560 Speaker 1: got to find out who's the person in that business 221 00:11:57,600 --> 00:12:02,320 Speaker 1: to pop off the brand. Products are different than TikTok 222 00:12:02,920 --> 00:12:08,400 Speaker 1: and social media and products are different than a television show. 223 00:12:09,640 --> 00:12:12,000 Speaker 1: And there's these mediums. Now, what's happening is there are 224 00:12:12,000 --> 00:12:15,760 Speaker 1: all these mediums. You have TikTok, you have Instagram, you 225 00:12:15,800 --> 00:12:20,199 Speaker 1: have YouTube, you had Twitter, you have television, you have streamers, 226 00:12:20,600 --> 00:12:24,920 Speaker 1: you have music. All these mediums are different. They don't 227 00:12:25,280 --> 00:12:30,640 Speaker 1: often convert. You could be a TikTok famous star, you 228 00:12:30,720 --> 00:12:33,440 Speaker 1: don't convert to Instagram. You certainly I want to do 229 00:12:33,480 --> 00:12:35,640 Speaker 1: a TV show with a bunch of influencers and a producer, 230 00:12:35,840 --> 00:12:37,760 Speaker 1: a big producer. Bravo said to me, it won't. It 231 00:12:37,800 --> 00:12:41,120 Speaker 1: doesn't work. They don't convert. Just because you do well 232 00:12:41,280 --> 00:12:44,240 Speaker 1: on TikTok for a thirty second video doesn't mean you 233 00:12:44,280 --> 00:12:47,560 Speaker 1: can hold down a television show. Just because you can 234 00:12:47,559 --> 00:12:49,360 Speaker 1: hold down a television show doesn't mean you should have 235 00:12:49,440 --> 00:12:51,720 Speaker 1: music video. Just because you could be successful in a 236 00:12:51,760 --> 00:12:53,760 Speaker 1: music video doesn't mean you should have a liquor brand. 237 00:12:54,040 --> 00:12:56,520 Speaker 1: Just because you're successful at having a liquor brand doesn't 238 00:12:56,520 --> 00:12:59,280 Speaker 1: mean you'll be successful and having a product brand. Just 239 00:12:59,280 --> 00:13:01,959 Speaker 1: because you're success we having a product brand doesn't mean 240 00:13:02,000 --> 00:13:06,559 Speaker 1: you'll be good at Instagram. You know, like Chrissy Tigan, 241 00:13:07,040 --> 00:13:11,160 Speaker 1: her niche is her cooking and her cookbooks and her Instagram. 242 00:13:11,880 --> 00:13:14,640 Speaker 1: Her niche is not YouTube. Her niche is not TV. 243 00:13:15,120 --> 00:13:18,040 Speaker 1: Her niche is not music. Her nieche is not TikTok. 244 00:13:18,320 --> 00:13:23,320 Speaker 1: Her niche is Instagram. So that's why you get these 245 00:13:24,360 --> 00:13:28,839 Speaker 1: triple quadruple threats where you've got a Selena Gomez who 246 00:13:28,840 --> 00:13:31,000 Speaker 1: had a nice cooking show that I think did fairly well. 247 00:13:31,280 --> 00:13:33,640 Speaker 1: She has a musical career that's done well. She does 248 00:13:33,720 --> 00:13:36,400 Speaker 1: well on TikTok, she does well on Instagram, she's doing 249 00:13:36,400 --> 00:13:40,920 Speaker 1: well in beauty. Like someone like Selena Gomez has has converted. 250 00:13:41,559 --> 00:13:44,520 Speaker 1: And even Justin Bieber, we don't know what you know, 251 00:13:44,559 --> 00:13:47,719 Speaker 1: he has fragrances, but Justin Bieber has he converted? He 252 00:13:47,840 --> 00:13:51,200 Speaker 1: closed justice, It seems like it's probably converted. I don't know. 253 00:13:51,480 --> 00:13:56,520 Speaker 1: Has Scott Disick converted his TV fan into his sweatshirt fan? 254 00:13:57,480 --> 00:13:59,520 Speaker 1: He might just by the sheer force of a social 255 00:13:59,559 --> 00:14:01,480 Speaker 1: media powers, but I don't actually know