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Speaker 1: Now here's a highlight from Coast to coast AM on iHeartRadio.

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Speaker 1: Let's Talk Magic. Our special guest Alex because Emmy is

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Speaker 1: a cultural d programmer and author. His book is called

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Speaker 1: Popma Magic. He's also a pop artist and creative director.

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Speaker 1: His work has been featured on Apple Music, Dazed, I

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Speaker 1: D Playboy at the time, Resident Advisor, King Kong, v Magazine,

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Speaker 1: and so many others. Alex, Welcome to the program. Hey man,

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Speaker 1: I'm so excited to be here. Thank you so much

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Speaker 1: for having having me. This is so exciting magic. How'd

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Speaker 1: you get involved in this? Well? Magic is something that

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Speaker 1: I started to practice when a spirit came to me

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Speaker 1: when I was twenty one years old and I was

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Speaker 1: in a darker place and I kind of told me

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Speaker 1: about magic into research witchcraft, and I was just that's

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Speaker 1: that's kind of how it started, tell us about this

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Speaker 1: spirit visit. It was just kind of like an entity

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Speaker 1: who kind of visited me in a dream and I

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Speaker 1: was in a really dark place and it was like,

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Speaker 1: you know, the research witchcraft. Start to find out about magic.

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Speaker 1: That really changed everything for me. And at that time

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Speaker 1: did you decide to I guess you went the right direction,

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Speaker 1: right Oh yeah, it changed everything for me. It felt

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Speaker 1: like a reconciliation with um, something that a part of

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Speaker 1: myself that I felt like I had to discover or

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Speaker 1: that was hidden that I had to reveal. And it

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Speaker 1: was so special when I found it. You smelled magic.

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Speaker 1: M A G I C K tell me about that k. Well,

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Speaker 1: magic with the k is different than stage magic. Magic

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Speaker 1: with the K is is actual magic that you can

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Speaker 1: use to manifest and change your life. So magic, I

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Speaker 1: would define magic as the art and science of bending

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Speaker 1: reality in accordance with your true will. And it's an

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Speaker 1: interesting way to do it like that too, because it's

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Speaker 1: it's more mystical that way with a k at at

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Speaker 1: the end, Yes, and I think when you discover it

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Speaker 1: there's something so enchanting about it too. You know, magic

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Speaker 1: with a ka it feels like a secret, feels like

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Speaker 1: something occult, and it can be so exciting when you

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Speaker 1: start to practice magic, and really it really feels like

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Speaker 1: opening up a portal to a different world. Really, now,

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Speaker 1: what is pop magic? Well, pop magic is a term

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Speaker 1: that I created as a response to the current cultural

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Speaker 1: climate and occult climate. I've seen that in the past

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Speaker 1: few years, magic has been talked about in the mainstream,

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Speaker 1: whether it's celebrities talking about it on Twitter or Netflix's

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Speaker 1: Sabrina and even the occult community. They sell spells on

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Speaker 1: Patreon and which is teach magic on YouTube and I

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Speaker 1: just I just saw so much discussion about magic and

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Speaker 1: I wanted to create a practical guide that I wish

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Speaker 1: existed when I first started practicing. And didn't this kind

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Speaker 1: of magic open up the door for you to meet

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Speaker 1: a lot of people of that we would call supers

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Speaker 1: of our day. Yes, it did, and you know, it's

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Speaker 1: very strange. I was talking about it with Fiona Horne,

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Speaker 1: the feeling of being inside of a spell when you

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Speaker 1: visualize it and you see in your head and it's

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Speaker 1: happening in reality. It's so bizarre when it's happening. But yes,

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Speaker 1: that did happen for me. Fiona's the good which we

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Speaker 1: really think the world of her. She's a good person. Yeah,

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Speaker 1: she's so amazing. She's so cool. Did you meet Taylor

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Speaker 1: Swift and Madonna? I met Taylor Swift. Yeah, And I

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Speaker 1: got Madonna's attention through a piece of art that I created.

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Speaker 1: She commented on it on Instagram. But I've been to

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Speaker 1: her concert and hung out in VIP there, so that

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Speaker 1: was really cool. Do you think, Alex, there's still some

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Speaker 1: groups and individuals practicing black magic. Yes, black magic does exist.

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Speaker 1: I would say that magic doesn't have a color. But

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Speaker 1: there are people who are using magic with negative intentions,

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Speaker 1: people in power corporations, even groups in hall. I would

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Speaker 1: say there's definitely evil magic out there. Doesn't work for them. Um. Yeah,

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Speaker 1: I mean because there's low vibrational entities who are willing

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Speaker 1: to work with people who have that darker intention and

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Speaker 1: they want to feed off of that, and that that's available,

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Speaker 1: that that evil supply of entities are available for people

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Speaker 1: who want to practice black magic, and it is dangerous.

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Speaker 1: Do you think good magic always out wins the bad kind? Well,

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Speaker 1: I think in one's reality, they should be practicing the

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Speaker 1: best kind of magic for their goals. Um And I

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Speaker 1: think I would hope that good magic would fight back

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Speaker 1: that black magic or bad magic. But um it's it's

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Speaker 1: kind of hard to define because of how how chaotic

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Speaker 1: magic is and ambiguous. It's not simple, Alex. How have

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Speaker 1: you used magic in your life so far? Um? Well,

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Speaker 1: I've used magic to advance my career, to accomplish you know,

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Speaker 1: my dreams. I use magic to be here talking to

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Speaker 1: you right now. So really, you put a spell on me,

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Speaker 1: didn't you. Yeah? I pretty yeah, I visualized being here

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Speaker 1: talking to you. I guess I guess I did do

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Speaker 1: a spell. That's cool. How about in health related issues

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Speaker 1: and things like that? Oh yeah, well, Um, I had

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Speaker 1: cancer when I was a young teenager, like preteen, and

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Speaker 1: you know, this was the time where I was practicing

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Speaker 1: magic unconsciously. But I had such a positive will power

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Speaker 1: in my mind to believe that I would survive it.

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Speaker 1: And that was kind of one of my first experiences

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Speaker 1: with magic. And the people around me who were older

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Speaker 1: were kind of shocked how I had such a will.

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Speaker 1: And if you know, magic is a lot about will

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Speaker 1: and having a lethal will to get to your goal

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Speaker 1: and to accomplish something. Can we ask what kind of

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Speaker 1: cancer you had as a teenager? Um? Yeah, I had

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Speaker 1: Burkett slim non Hodgkins lymphoma. And you beat it. Good

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Speaker 1: for you? Yeah, I got it. I got Yeah. It's

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Speaker 1: almost a ten year yeah, way way way long ago. Yeah.

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Speaker 1: Tell us tell us the techniques you used with magic? Yeah,

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Speaker 1: I mean, did you go through conventional medicine at the

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Speaker 1: same time? Oh well, yeah, I used chemotherapy and I

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Speaker 1: had a great oncologist who was helping me. But I

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Speaker 1: use a lot of visualization. I just kind of believed

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Speaker 1: that I would I would get out of there, that

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Speaker 1: I would that it would that I would survive. Very positive,

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Speaker 1: weren't you. Yeah. Yeah, when people are telling me that

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Speaker 1: I was dying, I was like, no, I'm gonna I'm

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Speaker 1: gonna live. How would you recommend magic to somebody who's

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Speaker 1: brand new? What would you say to them? Well, I

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Speaker 1: think for a first time spell or ritual in our

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Speaker 1: current cultural climate, I would want people to do a

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Speaker 1: protection spell or protection ritual in themselves because there's so many,

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Speaker 1: so much energies that people are in gaging with all

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Speaker 1: the time with their phone notifications and social media feeds,

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Speaker 1: and I think to have a clear head, you should

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Speaker 1: do a protection ritual. And to do that, you visualize

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Speaker 1: barriers of white light surrounding you. And interesting, could you

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Speaker 1: give us a few little techniques? Well, to start out with,

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Speaker 1: like a protection ritual, I would say, you know, grab

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Speaker 1: some water and get some salts and put put it

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Speaker 1: in the water, and visualize white light surrounding you. And

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Speaker 1: when you feel like a feeling of ready being ready

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Speaker 1: to burst. I just put the water on you, spill

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Speaker 1: it on yourself, and then there you go. The protection

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Speaker 1: should start to work. If somebody's been cursed, would you

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Speaker 1: use magic to fight it? Yeah? I think yeah. I mean,

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Speaker 1: do you know of the evil eye curse? Have you

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Speaker 1: heard of the evil eye? I've heard of the evil Eye,

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Speaker 1: but I'm not sure sure about the curse, But tell

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Speaker 1: us about it? Yeah, well, the evil Eye curses? You know, No,

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Speaker 1: a lot of mystic systems like Kabbalah and Christianity and

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Speaker 1: other other type of religions, but it's very common. It's

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Speaker 1: when you're talking negatively about someone and there they possibly

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Speaker 1: get sick or something like that. So it's kind of

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Speaker 1: a way to reverse that would be to do things

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Speaker 1: like protection. And I think you can fight back black

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Speaker 1: magic with white magic and light magic for sure. It's

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Speaker 1: interesting how it works. Do you have to believe in

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Speaker 1: it for it to work for you? See? I would

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Speaker 1: say it's it's difficult because I think it works regardless

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Speaker 1: of belief. It bypasses belief, It takes over, doesn't it. Yeah,

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Speaker 1: it's it's happening regardless. If someone is cynical of it

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Speaker 1: regardless if someone doesn't believe in it. Magic is happening

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Speaker 1: all the time and people are using it, So believing

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Speaker 1: in it makes it more of a fun experience when

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Speaker 1: you're practicing it, obviously it's it's more of an enjoyable experience.

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Speaker 1: But I know some some magical practitioners, including myself, would

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Speaker 1: say belief doesn't always have to be in your head

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Speaker 1: to make it work, because it's gonna because it's because

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Speaker 1: it's powerful. To act in itself, doing it is powerful.

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Speaker 1: Do you have to be very spiritual for it to work?

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Speaker 1: I think you emotion is a big aid into magic,

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Speaker 1: you know, learning how to convert your feelings and to

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Speaker 1: use alchemy to direct it towards a ritual or turning

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Speaker 1: a negative feeling into a good feeling, and being in

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Speaker 1: touch with your feelings and emotions. I think being a

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Speaker 1: spiritual person in today's world is a good response to

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Speaker 1: a lot of the you know, spiritual poverty and chaos

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Speaker 1: that we have around us. You know, there's a lot

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Speaker 1: of disconnection. I feel like we live in like an

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Speaker 1: apocalyptic state today. Yeah, a lot of people are very

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Speaker 1: angry these days. Maybe this is something they need to

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Speaker 1: help overcome. That exactly like I don't. I don't condone people,

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Speaker 1: you know, keyboard slamming on Twitter and talking to themselves

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Speaker 1: in an echo chamber. I think you know the kind

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Speaker 1: of magic that I'm advocating, or to alcimize your emotions

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Speaker 1: and feelings and what we could be considered negative emotions

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Speaker 1: into a higher outlet and doing something actual, practical, and

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Speaker 1: productive with it. Tell me about transcendental meditation. You seem

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Speaker 1: to be very, very into it. Yeah, Bob Roth and

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Speaker 1: the David Lynch Foundation gave me a course that changed

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Speaker 1: my life. And I definitely think TM and magic are

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Speaker 1: connected because TM helps you clear your mind, and a

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Speaker 1: lot of people who first start practicing magic feel like

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Speaker 1: they can't empty their mind to visualize something for an

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Speaker 1: end result. So when you practice TM and you reach

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Speaker 1: that state of emptying your mind and clearing your head,

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Speaker 1: it can help your magic as well. But what I

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Speaker 1: love about TM is that it gave me the internal

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Speaker 1: peace that I was searching for outside of myself when

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Speaker 1: I struggled with things like addiction. TM showed me that

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Speaker 1: light was within me the whole time. So it was

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Speaker 1: a little frustrating. Also, why do so many people Alex

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Speaker 1: kind of take magic the wrong way. They think it's

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Speaker 1: black magic. They think there are evil witches, and you know,

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Speaker 1: some of that does happen, but I mean they initially

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Speaker 1: think magic is more occultish than I think it is. Yeah,

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Speaker 1: I think that's from society creating fear and propaganda, and

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Speaker 1: probably from Christianity and the Bible being a part of

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Speaker 1: what modern society is. And I think that a lot

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Speaker 1: of magical people would tell you that it isn't inherently

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Speaker 1: evil or bad, and a lot of people are conditioned.

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Speaker 1: I think maybe society conditions people that magic is evil

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Speaker 1: so that they don't use it to change their life,

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Speaker 1: and so that more people who use it can control. You.

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Speaker 1: Now talk about that for a little bit more. When

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Speaker 1: you talk about control, well, I think corporations and advertisers

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Speaker 1: are exploiting lower instincts in people to get them to

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Speaker 1: give up their magical energy. And I think that that's

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Speaker 1: a type of control that goes on in our culture.

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Speaker 1: And I think we live in a time where people

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Speaker 1: are trying to hijack our emotions and our thoughts, and

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Speaker 1: I see that a lot in occult literature. And I

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Speaker 1: think that corporations and advertisers are using magic and occult

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Speaker 1: literature against us, and we can be a part of

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Speaker 1: the reversal process by doing magic and protecting ourselves and

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Speaker 1: focusing on the getting all of that out of our

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Speaker 1: mind and raking what's been conditioned into us outside of

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Speaker 1: our mind. Is that what you call cultural deep programming.

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Speaker 1: I would say cultural deprogramming to me would be, you know,

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Speaker 1: actually getting off of social media, you know, trying to

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Speaker 1: find out who you are outside of what I call

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Speaker 1: the simulation the matrix, you know, the virtual reality world

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Speaker 1: where you are feeling our in feelings over things that

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Speaker 1: you saw on Twitter, rather than paying attention to people

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Speaker 1: around you and focusing on your goals. I think there's

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Speaker 1: a lot to a lot of constructs that society creates

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Speaker 1: that you should break through your mind and deprogram and

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Speaker 1: give it back to society because it doesn't belong to you.

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Speaker 1: You are not a booster of social media, are you? No? No,

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Speaker 1: I'm very antisocial media, which some people are shocked by

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Speaker 1: because you know, the industry that I've worked in and

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Speaker 1: because I'm a millennial. But I definitely think that it's

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Speaker 1: I'm seeing it destroy some great minds and great artists

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Speaker 1: of my generation, A lot of them want to tweet

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Speaker 1: about their ideas and not execute them. It's very dark

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Speaker 1: and is it dangerous in your opinion? I would say

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Speaker 1: it is dangerous because I think it's about addiction. I mean,

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Speaker 1: social media is based off of Las Vegas law machine culture.

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Speaker 1: They want you to be in the virtual reality for

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Speaker 1: as much time as they can, and so that you

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Speaker 1: aren't doing productive things with your goals and accomplishing things.

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Speaker 1: They want you stuck in a VR headset virtual reality.

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Speaker 1: I don't know why. Maybe so that they can control

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Speaker 1: you more and and make you submissive when I think

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Speaker 1: you if you walk away from that, that's a that's

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Speaker 1: a very rebellious statement in our world, you know, that

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Speaker 1: would be the counterculture is fighting against social media. Would

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Speaker 1: you turn the clock back, Alex if we had that

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Speaker 1: ability to do it all over again, like go back

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Speaker 1: to like the nineties back, I think, you know, yeah,

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Speaker 1: I mean I don't think. I mean there's been positive

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Speaker 1: elements about social media, right with activism and um Rose

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Speaker 1: McGowan is a great example of that, you know, with

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Speaker 1: with the activism she did with the Weinstein trial, and

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Speaker 1: I think, um, but I do think that people abuse

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Speaker 1: it and abuse social media and and we and it's

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Speaker 1: it's a part of why we're in like a dystopian

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Speaker 1: climate for sure. Have you since you've been practicing this

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Speaker 1: kind of magic pop magic, have you felt a difference

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Speaker 1: with yourself? Oh? I mean yeah, night and day. And

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Speaker 1: I think you know, um, if we as human beings

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Speaker 1: have an innate desire to connect to spirituality, and when

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Speaker 1: we don't use that and we reach out to things

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Speaker 1: outside of ourselves, like consumerism or addiction, and I think

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Speaker 1: that magic facilitates this desire to connect to the upper

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Speaker 1: world and to spirituality. But it also changes who you

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Speaker 1: are because it brings something like a new layer of

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Speaker 1: consciousness into your life. You know, it's almost like becoming

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Speaker 1: awake and you can't go back to sleep once you

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Speaker 1: start to pay attention to these synchronicities and the rhythms

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Speaker 1: of nature. You know, you can't, you can't unlearn that stuff.

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Speaker 1: Tell me about these entities you've dealt with, good and bad? Right?

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Speaker 1: Oh yeah, Well, in my earlier days, I had a

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Speaker 1: lot of entities, you know, dragged me around the house,

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Speaker 1: say my name. You know, There's been times where I

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Speaker 1: was just in daylight. I was like sitting and I

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Speaker 1: went into sleep paralysis. He said my name, and I

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Speaker 1: was pretty freaked out. And it was around the time

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Speaker 1: when I when Marilyn Manson first came into my life.

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Speaker 1: And so I feel like he has some lower vibrational

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Speaker 1: things stuck to him, you know, maybe they followed him. Yeah, no,

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Speaker 1: of course, I know. I mean he's definitely haunted in

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Speaker 1: paranormals for for sure. Like very bizarre situations happened when

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Speaker 1: I was engaging with him. But there were beautiful entities also,

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Speaker 1: like angels. You know, I also am a huge advocate

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Speaker 1: um and I talked about it in the book is

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Speaker 1: you know, invent your own gods and goddesses, invent your

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Speaker 1: own angels. Don't follow the dogmatic you know, witch books

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Speaker 1: or occult books. You know, I believe that spirits are

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Speaker 1: entities doing drag. Interesting take can can you be physically

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Speaker 1: hurt by some of these entities? I think I've seen

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Speaker 1: situations where, you know, young girls might discover the Satanic Bible,

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Speaker 1: and you know, they might do a spell to sell

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Speaker 1: their soul to Satan and wake up with flies everywhere,

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Speaker 1: and then they might you know, start to work with

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Speaker 1: the demon and then suddenly it's too late fetish and

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Speaker 1: I think, yeah, I think you could you they could

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Speaker 1: hurt you. But it's it has to happen in our world,

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Speaker 1: in the material world. What do you think of weiji boards?

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Speaker 1: I mean, I played with them when I was younger,

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Speaker 1: but I have heard some creepy stories about them. What

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Speaker 1: do you do I think they I think they open

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Speaker 1: up portals to the other side. You've got to be

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Speaker 1: really careful with those things. You're right, you know, And

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Speaker 1: even though a lot of people think, as I do.

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Speaker 1: You know, it's a piece of cardboard or something like that,

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Speaker 1: a little bit of wood, but I think it opens

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Speaker 1: up all kinds of doors exactly. Wow, you're right. It's

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Speaker 1: it's like it's like they see it as a queue, right,

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Speaker 1: because if they're watching and they see that we're playing

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Speaker 1: with it, it's an invite you It's an invite. Yeah,

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Speaker 1: very true an Indy coom. Yes, they do. Yeah. Listen

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Speaker 1: to more Coast to Coast AM every weeknight at one

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Speaker 1: am Eastern and go to Coast to Coast am dot

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Speaker 1: com for more