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Speaker 1: I'm a talker.

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Speaker 2: Bro I talk so much, and like a lot of

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Speaker 2: people be like, oh, don't tell people what you got

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Speaker 2: going on, because they'll shoot it down or they may

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Speaker 2: try to sabotage you, you know.

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Speaker 1: But I don't act out of a spirit of fear.

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Speaker 2: I'll talk to people that I feel like would be

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Speaker 2: good partners and if they're.

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Speaker 1: Receptive, cool if not cool.

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Speaker 2: A lot of times that's how I get people to

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Speaker 2: like kind of like rock with me, and they're like, oh,

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Speaker 2: this does sound like a good idea, and okay, I'll

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Speaker 2: help you with this. And that's normally how I get

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Speaker 2: a lot of stuff done. It don't just be me

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Speaker 2: by myself. It'd be like talented people around me that

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Speaker 2: like can help out, and I just will talking and

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Speaker 2: sometimes it aligns perfectly with what they're interested in.

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Speaker 3: Everybody, Welcome to another episode of Button Nomics. I'm your host,

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Speaker 3: Brandon Butler, found the CEO of Butter atl and today

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Speaker 3: we got my guy in the building. We were trying

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Speaker 3: to get in here for a minute. Mane this guy's busy.

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Speaker 2: Man.

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Speaker 3: This guy was he was like supposed to be like

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Speaker 3: the fourth person on the podcast, Like on episode fifty something, man.

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Speaker 3: But it's cool though, because I know he's busy there

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Speaker 3: doing major deals. Man, I God, true Yo Sushi Trupe.

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Speaker 3: Ho are you feeling?

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Speaker 1: But I'm feeling good man, I'm glad to be here.

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Speaker 2: Bro.

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Speaker 3: Man, I'm glad to have you. I'm glad to have you.

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Speaker 3: So look, man, I've been doing something a little bit different. Okay,

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Speaker 3: he's for these intros. Man, I chat GPT you bro.

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Speaker 1: Yo, that's crazy.

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Speaker 3: Let's put you in chat GPT. I'm gonna read what

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Speaker 3: chat ChiPT said about you. That's how'm gonna introduce you

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Speaker 3: to everybody, because it's got look, bro, got like three

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Speaker 3: and four paragraphs in here. Okay, you tell me if

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Speaker 3: this is true and we're gonna go from there.

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Speaker 1: Okay, Okay, So I ain't.

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Speaker 3: Gonna say your full name. I'm gonna say true Brand.

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Speaker 3: That's your stage now, Okay. Is a multi faceted artist, entrepreneur,

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Speaker 3: and event organizer based in Atlanta. He co founded Trapp Sushi,

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Speaker 3: an innovative event that fuses anime, cosplay, hip hop, and

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Speaker 3: Japanese culture, alongside his wife, Stephanie Williams. Originally from Mississippi,

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Speaker 3: Troop developed a passion for anime early on, with dragonball

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Speaker 3: Z being a significant influence. During his youth, he pursued

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Speaker 3: higher education at Morehouse College in Atlanta, where he was

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Speaker 3: inspired by the city's vibrant community of black entrepreneurs. In

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Speaker 3: addition to his work with Trap Sushi, Troop has made

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Speaker 3: notable contributions to the music industry. His songwriting talents have

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Speaker 3: been recognized by Atlantic Records, and his work has been

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Speaker 3: featured on platforms such as Netflix, Complex, Fader, Disney Plus,

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Speaker 3: and MTV. Troop's entrepreneurial spirit extends to the beverage industry,

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Speaker 3: where he is also collaborated with Monday Night Brewing to

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Speaker 3: introduce Waves in the Clouds Double Milkshake IPA, a CBD

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Speaker 3: and fused beer that sold over fifteen thousand cans in

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Speaker 3: three months. Through his diverse ventures, Truth continues to influence

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Speaker 3: and shape cultural experiences, blending his passion for music, anime,

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Speaker 3: and community engagement.

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Speaker 2: Bro you know, not one LIW was spoken, But I'm

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Speaker 2: just like, first off, there's two things that aim at.

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Speaker 1: First off is like bro Ai just like did.

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Speaker 3: That Brook was? Who is true? The founder of Trap

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Speaker 3: Sushi in Atlanta.

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Speaker 2: That's insane. That's insane that it could do that second

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Speaker 2: of all. You know, you know sometimes you just be

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Speaker 2: in the mode just doing stuff, Yeah and you never

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Speaker 2: look back. That just that just just gave me like

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Speaker 2: so much of like dang.

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Speaker 1: But yeah, I dang. Like I'm like, dang, bro, Bro,

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Speaker 1: that's crazy. That's crazy to hear all that. That's fire.

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Speaker 3: I mean, no, I learned some new stuff, man. I

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Speaker 3: mean I knew you did some stuff with music. I

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Speaker 3: just saw you in the Cadillac.

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Speaker 1: You know what I'm saying.

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Speaker 3: Oh yeah, you know, but bro't you know like what

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Speaker 3: what were you doing with music?

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Speaker 2: Man?

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Speaker 3: What were you doing with with Atlantic Records and all

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Speaker 3: these mans?

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Speaker 2: So before I started throwing events, I was a songwriter Okay.

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Speaker 2: So I was out there working with them for like

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Speaker 2: months on like songwriter stuff. I was working with this

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Speaker 2: guy named Sean Baron. Sean Barring is like on with

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Speaker 2: Tode Dollar Sign and they just they just on, let

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Speaker 2: me do some crazy stuff lately.

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Speaker 1: But I was out the songwriting, bro, I was aut

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Speaker 1: there for a minute.

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Speaker 2: I was working with them, and I was working with

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Speaker 2: this other group called Farist Movement, and they had like

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Speaker 2: got my That's that's who helped me get my stuff

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Speaker 2: in like Disney and Netflix and stuff and like had

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Speaker 2: me doing music for like overseas stuff.

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Speaker 1: Yeah. So I was out there for like maybe like

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Speaker 1: a year or two.

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Speaker 2: And that's how I met my homie that introduced me

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Speaker 2: to Airbnb and they had started Airbnb Experiences in Atlanta.

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Speaker 2: He was like, Hey, do you want to go and

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Speaker 2: do like the concerts for every Experiences And that's how

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Speaker 2: I got into the events. I started doing the concerts

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Speaker 2: when I came back.

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Speaker 1: And that's also how I met a sw Monday Night

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Speaker 1: brewery through Airbnb.

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Speaker 3: Shot the Peter for Monday Night. Now he's pulling in

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Speaker 3: here a couple of days. Actually, that's my partner on

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Speaker 3: some other stuff.

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Speaker 2: I know.

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Speaker 1: I was literally on the phone him like Sunday.

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Speaker 3: Yeah, good stuff.

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Speaker 1: Man.

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Speaker 3: So you get you getting checks from Disney for song?

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Speaker 3: You publisher?

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Speaker 1: Still getting Disney checks? Yes?

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Speaker 3: Like what movies?

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Speaker 1: Like what it shows? It's like Disney Plus. And I'm

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Speaker 1: be real with you. If you asked me the name,

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Speaker 1: I cannot tell.

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Speaker 2: I cannot tell you today, but it's it's like shows.

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Speaker 1: It was it was like a couple of shows.

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Speaker 2: I got some someone c W Netflix, the Netflix and

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Speaker 2: the Disney Plus was are the were the best ones.

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Speaker 1: But yeah, it's just residuous stuff.

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Speaker 2: It's just like you know, it just comes in every

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Speaker 2: every couple of months with like being my stuff.

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Speaker 3: Oh that's dope. Man. You still like do you still

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Speaker 3: pop up or something? Like you're still watching something? You're like, Yo,

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Speaker 3: that's me right there. It has happens, people are.

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Speaker 2: It's more so I wouldn't see what people are like

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Speaker 2: tagged me like send it to me and stuff like that.

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Speaker 1: Yeah. Yeah, so it's it's still always crazy.

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Speaker 3: Man. Man, look at that chat you on your business bro, just.

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Speaker 1: Got everything in there like yo, what like you know

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Speaker 1: I'm married and like you know my wife name what?

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Speaker 2: Man?

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Speaker 3: That's dope. Man. So look man, you've made so you

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Speaker 3: built something after that, you know, you build something amazing

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Speaker 3: with trap sushi and all the things you got going on.

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Speaker 3: Like what was it that made you starting want to

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Speaker 3: kind of blend you know, anime and hip hop and

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Speaker 3: all these different things.

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Speaker 2: Yeah, man, honestly it was. It really was supposed to

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Speaker 2: be just like a passion project. This wasn't it wasn't

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Speaker 2: supposed to be like this. I was like, I'm just

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Speaker 2: being real because I had already had other parties that

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Speaker 2: were kind of like, oh, this is my bread and butter.

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Speaker 2: These are more successful and what I thought was successful

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Speaker 2: at the time. And you know, I got my wife.

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Speaker 2: I'd never been to an anime convention in my life,

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Speaker 2: but I loved anime. You know, I'd always watched it,

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Speaker 2: but it was more so like, all right, I do

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Speaker 2: this at the crib. You know, if I meet somebody,

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Speaker 2: which is rare to talk about, we'll talk about it.

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Speaker 2: But for the most part, it was the people back

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Speaker 2: home and I hung out. I went to high school

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Speaker 2: is who I always talked to it about. You know,

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Speaker 2: I'm out here in the music industry. I'm not meeting

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Speaker 2: anybody that you know, watches anime, plays video games, things

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Speaker 2: like that. So my wife took me to my first

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Speaker 2: anime convention here and I'm walking around.

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Speaker 1: I'm like, ro, like, yo, look at look at all

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Speaker 1: these people.

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Speaker 2: You know what I'm saying, It's like, yo, black people,

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Speaker 2: white people, Like I'm like, yo, what is this? And

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Speaker 2: like I'm you know, I'm I'm awestruck because it's all

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Speaker 2: these people that like have similar interest to what I like.

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Speaker 2: And then I'm seeing a lot of black people too.

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Speaker 2: Then I started seeing people that went to Morehouse. I

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Speaker 2: saw this guy name on Jared. He goes by anime Sundays,

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Speaker 2: and I see him, Like, what the heck, bro, you're

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Speaker 2: rocking with this?

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Speaker 1: So I started talking with him and we just got cool.

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Speaker 2: But then like after that, I'm like, bro, man, I

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Speaker 2: gotta find more of these people because a lot of

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Speaker 2: people were there from out of town because people travel.

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Speaker 2: I'm like, man, i gotta find more of these people

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Speaker 2: in the city where I'm at so I can hang

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Speaker 2: out with them, because I'm like, I feel lonely other

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Speaker 2: than this thing that happens like once a year.

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Speaker 1: So that was the goal. It was really so I

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Speaker 1: can find some fridg It was really does with it.

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Speaker 1: I was like, let me find some friends.

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Speaker 2: So we threw it and I just took the elements

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Speaker 2: in the anime convention and mixed it kind of what

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Speaker 2: the party is I was already doing. And then the

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Speaker 2: first one we did on Edgewood and we had like

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Speaker 2: fifty people, maybe maybe less, and then it kind of

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Speaker 2: just grew and grew, and the last biggest one last

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Speaker 2: year we had like three thousand.

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Speaker 3: That's crazy, you know.

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Speaker 2: So, yeah, it wasn't supposed to be like this. It

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Speaker 2: was really so I could find some friends. Like that

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Speaker 2: was like the whole purmose of it.

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Speaker 3: When did you start doing this?

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Speaker 2: Twenty We did the first one in twenty twenty in

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Speaker 2: February at our bar on Edgewood and oh, y'all hit

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Speaker 2: it right before the pandemic exactly though, and then we

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Speaker 2: had to stop right so we didn't come back again

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Speaker 2: until I think it was like halfway through twenty twenty one.

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Speaker 1: Yeah, and we did two.

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Speaker 2: So twenty twenty two was the first year we did

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Speaker 2: a full six, and we was doing them every other month.

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Speaker 1: Yeah, So we did the first full six of twenty

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Speaker 1: twenty two. Twenty twenty three.

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Speaker 2: I think that's when the guy Anime Sundays I mentioned

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Speaker 2: he came and started hosting. He was like an influencer, yeah,

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Speaker 2: and he started bringing more influencer people there, and they

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Speaker 2: started telling more people about it. And then by twenty

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Speaker 2: twenty three, it started kind of like I'm like I'm noticing,

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Speaker 2: I'm like, this is this is kind of popping. Yeah.

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Speaker 1: I stopped all the other parties I was. I was like, yo,

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Speaker 1: I don't need them anymore.

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Speaker 2: And then we started traveling the anime conventions and That's

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Speaker 2: when it really started like popping popping, and then then

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Speaker 2: we got our kind of like our first nice little

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Speaker 2: brand kind of like partnership on twenty twenty three. How

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Speaker 2: Muzimma Art was one of the first ones they tapped

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Speaker 2: in and they was like, yeah, we got the samuraix abition.

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Speaker 2: D y'all want to come here and throw trap sushi

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Speaker 2: in the museum. I'm like, hey, okay, what you're talking about? Yeah,

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Speaker 2: I want to do that. So we went up there

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Speaker 2: and did it, and then it even evolved from that

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Speaker 2: and they and we we offered sushi making classes in

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Speaker 2: the High Museum of Art, two people that wanted to

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Speaker 2: do that, and then through the party and then that

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Speaker 2: same year, Revolt World was like, can you run our

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Speaker 2: video game lounge.

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Speaker 1: I'm like yes.

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Speaker 2: So that was our first time at like a big

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Speaker 2: kind of festival place. And then after that, you know,

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Speaker 2: Uta Talent Agency was like, Yo, can y'all come to

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Speaker 2: this thing?

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Speaker 1: And then you know, it kind of just blossom and

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Speaker 1: blossomed and grew.

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Speaker 3: You know what I mean, Oh man, that's dope. Man,

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Speaker 3: that's dope. Now a lot of people, well people know

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Speaker 3: I talk about it sometimes, but I got kind of

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Speaker 3: a running joke with a lot of my friends. Yeah,

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Speaker 3: they always tell me that I'm one of the most

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Speaker 3: successful more House dropouts that you'll ever meet. I went

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Speaker 3: to more House for like a year, man, you know

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Speaker 3: what I'm saying, And it wasn't when personally I had

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Speaker 3: to get out to the city. I mean, you know,

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Speaker 3: I was on scholarship and everything. It was cool, had

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Speaker 3: a good time, but growing up in Atlanta, I just

245
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Speaker 3: need to get out the city for a while. Sign Yeah,

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Speaker 3: Georgia Southern. I love GSU you know what I'm saying.

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Speaker 3: But when you was at more That's one thing I

248
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Speaker 3: always appreciated about folks that I know that went to

249
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Speaker 3: Moorhouse and folks that have gone, Like you just got

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Speaker 3: an amazing network of people in and around the city.

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Speaker 3: Like how did kind of more House coming from Mississippi

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Speaker 3: like kind of helped shape how you look at like

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Speaker 3: business and culture. Man.

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Speaker 2: Man, let me tell you something, bro, when I was

255
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Speaker 2: in Mississippi, you know, I did not see black people

256
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Speaker 2: own many businesses or entities or things like that. The

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Speaker 2: first one I saw this guy named Wilber Cologne and

258
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Speaker 2: he was a lawyer and he was like he won

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Speaker 2: some kind of crazy big case that kind of just

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Speaker 2: got him well known. And he was the owner of

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Speaker 2: the tallest building in the city, which was bro It

262
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Speaker 2: was like it was like six stories, like so it's

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Speaker 2: not it ain't got nothing on the stuff here, you know,

264
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Speaker 2: we're Mississippi. And he was the owner of the tallest

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Speaker 2: building in the city. And so my mom went in

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Speaker 2: with My mom is like a gospel singer and they

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Speaker 2: were starting like some crystal Christian like media company and

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Speaker 2: stuff like that. And they had an office space in

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Speaker 2: there in there on building, and so going there, I'm

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Speaker 2: looking and I'm just like, oh wow, he owns this.

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Speaker 2: And I'm like, okay, he's a black man. I'm like, damn, okay,

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Speaker 2: I can do something like this. And I'm like and

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Speaker 2: I always dreamed big, and I was like, I'm owe

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Speaker 2: me a scotscraper like and I'm like, what.

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Speaker 1: I got to do?

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Speaker 2: So I'm like I want a job in here. And

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Speaker 2: so I started working in the building. But I wasn't

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Speaker 2: working for the law firm. He It was like a

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Speaker 2: bunch of companies in there, and there was like a

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Speaker 2: romantic sex bookstore in there for like the sell sex

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Speaker 2: books for women. I was in the mailroom, like like

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Speaker 2: bagging up the orders and stuff. But I was like

283
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Speaker 2: every day I'm like, yeah, I'm a own this gotch.

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Speaker 2: I don't give a stschpaby, but I'm in the building.

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Speaker 2: One day, the World of Colone Do comes in there

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Speaker 2: and and I was just like, hey, how you doing

287
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Speaker 2: to start? You know, talk to him? And then you

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Speaker 2: talked a little bit, didn't think nothing. Then he left

289
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Speaker 2: and then the next day came in the girl was like, hey,

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Speaker 2: Michter Cologne wants to see you.

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Speaker 1: You need to go to the top floor. I was

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Speaker 1: like okay. Then so I go up there.

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Speaker 2: He's like, hey, young man, you know I got a

294
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Speaker 2: little job for you. Even interested, I'm like, word, what's up?

295
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Speaker 2: He was like, I got all these pictures, can you

296
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Speaker 2: scan them? And put him in like a Google word

297
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Speaker 2: dog and it was like it was like fucking loads

298
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Speaker 2: of family photos. He just had me scanning this stuff.

299
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Speaker 2: But I was like, okay, cool, but I'm let me

300
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Speaker 2: talk to him. And so I talked to him and

301
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Speaker 2: I would just like ask information and stuff and even

302
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Speaker 2: put me on game with just like certain business things sometimes.

303
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Speaker 1: And it was like my first foray into it.

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Speaker 2: And then from there, I went to Missispi State and

305
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Speaker 2: then really didn't get no entrepreneurs stuff from there. But

306
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Speaker 2: then when I came to Morehouse, I was like yo,

307
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Speaker 2: like Yo, it's a lot of black people.

308
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Speaker 1: This is crazy, you know.

309
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Speaker 2: And then like getting in golfed in Atlanta, I'm like yo,

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Speaker 2: Like black people are owning businesses out here. I'm like Yo,

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Speaker 2: they're making it. It's like it's like a thousand mister

312
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Speaker 2: clones up in here. I'm like, Yo, this is crazy.

313
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Speaker 2: And like from like at that moment, I was like, oh, yeah,

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Speaker 2: I'm gonna hire my own business. Like yeah, there's there's

315
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Speaker 2: no stopping me now, Like now that I've seen that,

316
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Speaker 2: it's not just like that rarity that I saw in Mississippi.

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Speaker 1: Oh this is common practice here. I'm like bad say less.

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Speaker 2: So you know, being there it showed me a lot,

319
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Speaker 2: and like Morehouse like definitely teaches you a lot. I

320
00:13:05,720 --> 00:13:09,360
Speaker 2: ain't gonna cap because coming from Missippi State, everything was

321
00:13:09,400 --> 00:13:12,319
Speaker 2: like handed to you and like oh this is here

322
00:13:12,320 --> 00:13:14,080
Speaker 2: you go, thank you, you need this.

323
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Speaker 1: Here you go Morehouses like, oh you need this.

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Speaker 3: They called it the black college experience because because I'm

325
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Speaker 3: gonna tell you, as a person that went to Morehouse

326
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Speaker 3: and then went to a p W I. It was

327
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Speaker 3: the exact opposite, right like, because Bro, when I was

328
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Speaker 3: at More House, like we were still doing paper registration,

329
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Speaker 3: you know what I'm saying. I remember like when I

330
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Speaker 3: went to register for classes, Bro, we had to break

331
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Speaker 3: into the gym because they were like trying to make

332
00:13:37,000 --> 00:13:38,320
Speaker 3: us like and I was like, Man, I'm tired of

333
00:13:38,320 --> 00:13:42,200
Speaker 3: fighting for my life. When I went to Georgia Southern,

334
00:13:42,240 --> 00:13:46,120
Speaker 3: it was like it was like wow, like everything is

335
00:13:46,160 --> 00:13:49,080
Speaker 3: lined up were supposed to be at, but I get it,

336
00:13:49,120 --> 00:13:49,760
Speaker 3: so I get yo.

337
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Speaker 2: When I got there, I'm like, oh, this is a

338
00:13:52,360 --> 00:13:57,480
Speaker 2: little challenge to get registered. I gotta yo. Yeah Bro,

339
00:13:57,559 --> 00:14:00,600
Speaker 2: it was like, Bro, you did have to work for it.

340
00:14:00,600 --> 00:14:03,640
Speaker 2: But it's like in the moment, I'm like God, But

341
00:14:03,800 --> 00:14:06,720
Speaker 2: now I'm like all right, all right because now because

342
00:14:06,760 --> 00:14:09,240
Speaker 2: now when I'm trying to get some stuff done, it's

343
00:14:09,320 --> 00:14:11,240
Speaker 2: no problem for me to like, oh, I gotta do this,

344
00:14:11,320 --> 00:14:13,520
Speaker 2: you gotta do this. I can go to these different

345
00:14:13,600 --> 00:14:15,160
Speaker 2: routes and stuff like that, you know what I mean.

346
00:14:15,240 --> 00:14:17,120
Speaker 2: So yeah, it definitely taught me a lot.

347
00:14:17,160 --> 00:14:17,280
Speaker 1: Bro.

348
00:14:17,320 --> 00:14:19,120
Speaker 2: It definitely taught me a lot. But I ain't gonna

349
00:14:19,120 --> 00:14:21,520
Speaker 2: cap man and man, I don't think I've ever told this.

350
00:14:21,600 --> 00:14:24,520
Speaker 2: I hope they don't revoke my degree. But boy, if

351
00:14:24,560 --> 00:14:26,320
Speaker 2: it won for some people in my corner, I don't

352
00:14:26,320 --> 00:14:28,160
Speaker 2: know if I would have graduated, boy, because like when

353
00:14:28,200 --> 00:14:30,320
Speaker 2: it got towards that that senior year, boy was getting

354
00:14:30,320 --> 00:14:32,880
Speaker 2: so difficult because I was also trying to do, you know,

355
00:14:32,920 --> 00:14:35,120
Speaker 2: what I wanted to do for my future. So like

356
00:14:35,200 --> 00:14:37,640
Speaker 2: the school stuff is like I'm like, I don't need

357
00:14:37,680 --> 00:14:40,800
Speaker 2: to learn on like trigonometry right now, calculus, like this

358
00:14:40,880 --> 00:14:42,600
Speaker 2: is not what I'm trying to do. But like shout

359
00:14:42,600 --> 00:14:44,080
Speaker 2: out to some people that was like helping me out,

360
00:14:44,120 --> 00:14:44,800
Speaker 2: like real talk.

361
00:14:45,280 --> 00:14:46,840
Speaker 3: Hey man, look let me tell you something. Man. One

362
00:14:46,880 --> 00:14:49,920
Speaker 3: thing I learned at more House is and even just

363
00:14:49,960 --> 00:14:53,560
Speaker 3: an AUC in general, like that plus minor scale is

364
00:14:53,560 --> 00:14:55,800
Speaker 3: a mofo, bro, because let me tell you something. You

365
00:14:56,800 --> 00:15:00,680
Speaker 3: A C A C minus versus a AA. I was like, Bro,

366
00:15:00,720 --> 00:15:01,960
Speaker 3: I thought I just got to A and it was like,

367
00:15:02,040 --> 00:15:04,760
Speaker 3: now you got a little bit further to go, like

368
00:15:04,880 --> 00:15:06,960
Speaker 3: you gotta a minus something Like what is this?

369
00:15:07,040 --> 00:15:07,280
Speaker 2: Man?

370
00:15:07,480 --> 00:15:09,040
Speaker 3: So it always kind of kept you on your toe.

371
00:15:09,600 --> 00:15:09,760
Speaker 2: Bro.

372
00:15:09,960 --> 00:15:25,520
Speaker 1: It did a thousand percent, but a thousand percent, so

373
00:15:25,640 --> 00:15:26,080
Speaker 1: you kind.

374
00:15:25,920 --> 00:15:28,000
Speaker 3: Of mentioned Like I said, when you first started Trapped Sushi,

375
00:15:28,480 --> 00:15:30,360
Speaker 3: you know it was it kind of grew like did

376
00:15:30,360 --> 00:15:32,280
Speaker 3: you really have a vision for what you were trying

377
00:15:32,280 --> 00:15:33,280
Speaker 3: to do it? Were you just like, you know what,

378
00:15:33,360 --> 00:15:36,400
Speaker 3: I'm gonna try this thing out. I love anime and

379
00:15:36,440 --> 00:15:38,400
Speaker 3: cosplay and I'm just kind of put something together. Did

380
00:15:38,400 --> 00:15:39,960
Speaker 3: you kind of have like a really idea where you

381
00:15:40,000 --> 00:15:42,080
Speaker 3: wanted to go because I mean, we'll talk about it

382
00:15:42,080 --> 00:15:44,680
Speaker 3: in a second, but y'all also went through an acquisition

383
00:15:44,880 --> 00:15:47,280
Speaker 3: with you know, community Shop where Ryan that was up

384
00:15:47,320 --> 00:15:48,680
Speaker 3: on here and you know you got a new thing,

385
00:15:48,760 --> 00:15:51,080
Speaker 3: but adult Swim, you know what I'm saying. So was

386
00:15:51,120 --> 00:15:52,920
Speaker 3: that part of the vision or did all that just

387
00:15:52,960 --> 00:15:53,960
Speaker 3: kind of happen organically?

388
00:15:54,120 --> 00:15:57,560
Speaker 2: Bro It was definitely it's a mix of both. Like

389
00:15:57,600 --> 00:16:00,400
Speaker 2: when we first started, no, No, it was no. It

390
00:16:00,440 --> 00:16:01,800
Speaker 2: was just like like I said, I just want to

391
00:16:01,800 --> 00:16:03,040
Speaker 2: have friends, Like I just want to meet some more

392
00:16:03,040 --> 00:16:05,400
Speaker 2: people that like anime video games. But like after we

393
00:16:05,600 --> 00:16:08,800
Speaker 2: noticed this started like getting a little more popular, then

394
00:16:09,440 --> 00:16:10,240
Speaker 2: it started kicking in.

395
00:16:10,320 --> 00:16:13,440
Speaker 1: I'm like, hmm, man, I was I.

396
00:16:13,400 --> 00:16:15,840
Speaker 2: Grew up watching the door Swim, Like, man, I would

397
00:16:15,840 --> 00:16:18,400
Speaker 2: love to work with a door swim and it was

398
00:16:18,440 --> 00:16:21,080
Speaker 2: also like, man, you know, one of the biggest things

399
00:16:21,080 --> 00:16:22,960
Speaker 2: I was, like I've always said, like, dang, I want

400
00:16:22,960 --> 00:16:25,200
Speaker 2: to own a music festival, you know what I mean.

401
00:16:25,320 --> 00:16:28,400
Speaker 2: And once I started seeing it grow, I'm like, oh,

402
00:16:28,600 --> 00:16:32,240
Speaker 2: we if we nurtured this baby, right, this could grow

403
00:16:32,800 --> 00:16:35,040
Speaker 2: to a music festival, you know what I mean. So

404
00:16:35,120 --> 00:16:38,440
Speaker 2: then I started like dreaming bigger and started thinking things

405
00:16:38,520 --> 00:16:40,480
Speaker 2: and like you know, sometimes you don't know what you

406
00:16:40,600 --> 00:16:43,560
Speaker 2: got until you see it recognized by somebody that you respect.

407
00:16:44,080 --> 00:16:47,480
Speaker 2: And you know, once I started seeing like more celebs

408
00:16:47,560 --> 00:16:50,560
Speaker 2: started coming in and wanted to work with us, and

409
00:16:50,600 --> 00:16:53,120
Speaker 2: then bigger brands start coming in, I'm just like, oh,

410
00:16:53,160 --> 00:16:56,720
Speaker 2: we got something here, like okay, like yeah, let's like

411
00:16:56,760 --> 00:16:59,280
Speaker 2: that's that kind of led into me like stopping everything

412
00:16:59,320 --> 00:17:01,200
Speaker 2: else and really can send on this. I'm like, yeah,

413
00:17:01,240 --> 00:17:03,040
Speaker 2: this is this the one, Like this is the one

414
00:17:03,040 --> 00:17:06,000
Speaker 2: that can really just go like the distance. And you

415
00:17:06,040 --> 00:17:07,960
Speaker 2: know that's that's what kind of like kind of helped

416
00:17:08,000 --> 00:17:11,119
Speaker 2: me help me tap in, like just realizing that like

417
00:17:11,280 --> 00:17:12,840
Speaker 2: you know, like I said, I always been a dreamer,

418
00:17:13,119 --> 00:17:15,560
Speaker 2: but like after like it Dan, it channel just went

419
00:17:15,600 --> 00:17:16,960
Speaker 2: from just like oh, this is just a little hobby

420
00:17:17,000 --> 00:17:18,240
Speaker 2: on my friends and like, oh, this.

421
00:17:18,560 --> 00:17:21,720
Speaker 1: Can be a real business. This is a real business, right, Yeah.

422
00:17:21,480 --> 00:17:23,360
Speaker 3: If you had to start Trapped Sushi over the day

423
00:17:23,400 --> 00:17:25,600
Speaker 3: with everything you know now, Like, what would you do

424
00:17:25,680 --> 00:17:26,840
Speaker 3: differently if.

425
00:17:26,680 --> 00:17:28,080
Speaker 1: I had to start it over today?

426
00:17:29,280 --> 00:17:33,280
Speaker 3: Hmm? But everything you've learned, just you know, working with brands,

427
00:17:33,359 --> 00:17:35,840
Speaker 3: like understanding the audience now, Like, what would you do

428
00:17:35,880 --> 00:17:37,360
Speaker 3: differently if you had to start over right now?

429
00:17:37,760 --> 00:17:40,679
Speaker 1: Dang, I don't know if I would have done anything differently.

430
00:17:40,680 --> 00:17:42,439
Speaker 2: I'm not gonna lie to you, bro, I don't know

431
00:17:42,440 --> 00:17:45,680
Speaker 2: if I would have done anything differently. Maybe just been

432
00:17:45,680 --> 00:17:49,960
Speaker 2: more strategic with the partnerships in the early beginning phases,

433
00:17:50,640 --> 00:17:53,440
Speaker 2: you know, that may have been the only thing. But yeah,

434
00:17:53,480 --> 00:17:56,320
Speaker 2: other than that, I think I think I think God

435
00:17:56,359 --> 00:18:00,280
Speaker 2: be working. I don't think God be working. Yeah, maybe

436
00:18:00,320 --> 00:18:01,840
Speaker 2: listening to my wife a little bit more. She's gonna

437
00:18:01,840 --> 00:18:03,479
Speaker 2: love to hear that. Boy, she's gonna love to hear that.

438
00:18:03,680 --> 00:18:04,600
Speaker 2: But yeah, maybe that's it.

439
00:18:04,680 --> 00:18:06,760
Speaker 3: Yeah, no, man, that's do man. And then like how

440
00:18:06,800 --> 00:18:09,080
Speaker 3: do y'all partner together? Because again you don't always hear about,

441
00:18:09,119 --> 00:18:11,560
Speaker 3: you know, couples like working and building businesses together, Like

442
00:18:11,560 --> 00:18:12,520
Speaker 3: how do y'all work together?

443
00:18:12,680 --> 00:18:17,120
Speaker 1: Oh, it's it's.

444
00:18:18,520 --> 00:18:24,800
Speaker 2: It's it's carefully navigated, and it's carefully navigated. She is

445
00:18:24,840 --> 00:18:28,440
Speaker 2: a very strong and opinionated woman and I love her

446
00:18:28,440 --> 00:18:28,639
Speaker 2: for that.

447
00:18:28,680 --> 00:18:29,560
Speaker 1: That's why I married her.

448
00:18:30,320 --> 00:18:32,840
Speaker 2: But she's also very smart, So I'm more of the

449
00:18:32,920 --> 00:18:35,560
Speaker 2: creative you know mine sat she is. She has an

450
00:18:35,560 --> 00:18:37,960
Speaker 2: actual corporate job for a nine to five. She is

451
00:18:38,000 --> 00:18:41,200
Speaker 2: more of the business. So she's like logistics, Like she's

452
00:18:41,280 --> 00:18:44,760
Speaker 2: always thinking about how to make the party more structurally

453
00:18:44,800 --> 00:18:47,720
Speaker 2: sound and easy to do. You know.

454
00:18:47,880 --> 00:18:49,919
Speaker 1: She's like, Okay, this is how we're gonna lay out

455
00:18:49,960 --> 00:18:50,200
Speaker 1: the thing.

456
00:18:50,320 --> 00:18:52,199
Speaker 2: This is how we're gonna do this, the logistics, and

457
00:18:52,240 --> 00:18:53,919
Speaker 2: then I'll come in like I want to drop a

458
00:18:54,000 --> 00:18:56,200
Speaker 2: car fifty feet into the middle of the.

459
00:18:56,119 --> 00:19:01,080
Speaker 1: Party, and she's like what and then just like gets crazy.

460
00:19:01,119 --> 00:19:01,280
Speaker 2: You know what.

461
00:19:02,119 --> 00:19:04,240
Speaker 3: Yeah, you need that, you get that balance, you know what?

462
00:19:04,920 --> 00:19:06,040
Speaker 3: Balance with any team.

463
00:19:06,119 --> 00:19:08,119
Speaker 1: It's definitely a balance. It is definitely a balance.

464
00:19:08,160 --> 00:19:11,639
Speaker 2: I've always come up with some crazy, wild idea to

465
00:19:11,840 --> 00:19:14,000
Speaker 2: like be more like a spectacle on what because I

466
00:19:14,000 --> 00:19:17,520
Speaker 2: got a theater degree, so like it's always like theatrics,

467
00:19:17,600 --> 00:19:18,320
Speaker 2: like let's.

468
00:19:18,080 --> 00:19:20,040
Speaker 1: Make it, you know what I mean. And she's always

469
00:19:20,040 --> 00:19:21,359
Speaker 1: like practical, let's like.

470
00:19:21,960 --> 00:19:23,800
Speaker 2: This is how can we really do this? How much

471
00:19:23,840 --> 00:19:26,440
Speaker 2: is this gonna cost? Like you know, yeah, So it's

472
00:19:26,480 --> 00:19:28,600
Speaker 2: like we'll be going back and forth. Sometimes we play

473
00:19:28,640 --> 00:19:31,480
Speaker 2: heads a little bit, you know what I mean. But yeah,

474
00:19:31,520 --> 00:19:33,680
Speaker 2: but it's it's it's definitely a struggle. It's like, you know,

475
00:19:33,720 --> 00:19:36,640
Speaker 2: you got to have that communication because you know, sometimes

476
00:19:36,640 --> 00:19:39,320
Speaker 2: the business can overflow into the personal and sometimes the

477
00:19:39,320 --> 00:19:41,240
Speaker 2: person can overflow into the business and we kind of

478
00:19:41,280 --> 00:19:43,119
Speaker 2: have to like figure out and we're still learning. We're

479
00:19:43,160 --> 00:19:45,600
Speaker 2: not perfect, just how to better like balance those things.

480
00:19:45,760 --> 00:19:48,480
Speaker 2: She says, I have no work life balance, and she's like, yo,

481
00:19:48,560 --> 00:19:49,440
Speaker 2: you got it, because I.

482
00:19:49,400 --> 00:19:50,439
Speaker 1: Mean this is what you do.

483
00:19:50,480 --> 00:19:52,400
Speaker 3: It is that's how it is, man.

484
00:19:52,680 --> 00:19:56,639
Speaker 2: I I It'll be like one thirty am and we

485
00:19:56,760 --> 00:19:58,800
Speaker 2: both sitting in the bed and I'll be like now

486
00:19:58,880 --> 00:20:03,320
Speaker 2: this missess thing like and she's like troop, relax please,

487
00:20:03,560 --> 00:20:06,160
Speaker 2: like please, can we finish watching White Lotus?

488
00:20:06,200 --> 00:20:09,320
Speaker 3: Like I got to get it out of here.

489
00:20:10,280 --> 00:20:12,560
Speaker 2: But it doesn't make it any better that a lot

490
00:20:12,600 --> 00:20:15,159
Speaker 2: of my people that I'm surrounded by, they work with me,

491
00:20:15,240 --> 00:20:17,160
Speaker 2: are like similar, so they'll be.

492
00:20:17,119 --> 00:20:19,760
Speaker 1: Hitting me up like at one am, like yo, I

493
00:20:19,800 --> 00:20:21,600
Speaker 1: got I got thirty minutes.

494
00:20:21,280 --> 00:20:24,560
Speaker 2: Like like I just like want to talk of business,

495
00:20:24,600 --> 00:20:25,560
Speaker 2: and I'm like, yeah, let's get it.

496
00:20:25,560 --> 00:20:25,919
Speaker 1: What's up.

497
00:20:26,320 --> 00:20:29,080
Speaker 2: And then she's just like like so it's it's a balance.

498
00:20:29,080 --> 00:20:29,920
Speaker 2: It's definitely a balance.

499
00:20:30,119 --> 00:20:31,600
Speaker 3: Man, It's all good. Now. How did how did the

500
00:20:31,680 --> 00:20:34,320
Speaker 3: deal with community come together? And like what does that

501
00:20:34,359 --> 00:20:35,440
Speaker 3: partnership look like? Man?

502
00:20:35,480 --> 00:20:36,840
Speaker 1: I was literally on the phone with them.

503
00:20:37,320 --> 00:20:37,520
Speaker 3: Yeah.

504
00:20:37,640 --> 00:20:41,320
Speaker 2: On the way here and leaving south By, I met Chris.

505
00:20:42,359 --> 00:20:44,439
Speaker 2: He came to I think the first thing he came

506
00:20:44,480 --> 00:20:46,360
Speaker 2: to we did a block party at the inter Lit.

507
00:20:46,600 --> 00:20:48,199
Speaker 2: This was like a couple of years ago. Shout out

508
00:20:48,200 --> 00:20:51,720
Speaker 2: to boy Cam and he came to that and he

509
00:20:51,800 --> 00:20:53,199
Speaker 2: just kept coming. He was like, yo, man, we may

510
00:20:53,240 --> 00:20:56,200
Speaker 2: want to get like a little minority steak or something.

511
00:20:56,520 --> 00:20:59,560
Speaker 2: And at this time I was I was wanting to

512
00:20:59,640 --> 00:21:02,760
Speaker 2: expand in and throw a party in Japan, in Tokyo,

513
00:21:03,040 --> 00:21:04,840
Speaker 2: and I was like, yo, we need capital to do that.

514
00:21:04,880 --> 00:21:07,800
Speaker 2: This may be perfect timing. So they came in. They

515
00:21:07,800 --> 00:21:10,959
Speaker 2: were already doing video game tournaments, like huge ones like

516
00:21:11,200 --> 00:21:13,240
Speaker 2: grand prize a million dollars. I'm like, yo, y'all doing

517
00:21:13,280 --> 00:21:15,399
Speaker 2: some big stuff like let's tap in. Maybe it's been

518
00:21:15,400 --> 00:21:17,919
Speaker 2: helping handce our gaming section and everything, and it just

519
00:21:17,920 --> 00:21:20,600
Speaker 2: it just kind of made sense business wise for both parties,

520
00:21:21,359 --> 00:21:24,000
Speaker 2: and they came in, they got a minority share, and

521
00:21:24,160 --> 00:21:27,280
Speaker 2: we were able to go do Tokyo for the first time.

522
00:21:27,800 --> 00:21:29,320
Speaker 2: And you know when I got over there, you know,

523
00:21:29,359 --> 00:21:31,080
Speaker 2: playing in a bunch of seas and now we're going back,

524
00:21:31,119 --> 00:21:33,120
Speaker 2: you know, in May to do it again.

525
00:21:33,160 --> 00:21:36,040
Speaker 3: So who's that experience, especially like doing anime in Atlanta,

526
00:21:36,640 --> 00:21:39,239
Speaker 3: been going to Tokyo, Like, what was the like, what

527
00:21:39,320 --> 00:21:40,720
Speaker 3: was the difference in that situation?

528
00:21:40,800 --> 00:21:43,879
Speaker 2: It's so totally different. Bro, They're they're a lot of

529
00:21:43,920 --> 00:21:47,280
Speaker 2: their anime people. Their anime and video game scene is

530
00:21:47,320 --> 00:21:49,680
Speaker 2: not mixed into the night life scene at all.

531
00:21:50,400 --> 00:21:51,800
Speaker 1: Like it's like totally different.

532
00:21:51,840 --> 00:21:55,920
Speaker 2: And you know, anime is so everywhere there video games

533
00:21:56,000 --> 00:21:58,120
Speaker 2: or so everywhere. They're like, you know, we were We're

534
00:21:58,160 --> 00:22:00,199
Speaker 2: just walking down the street, and like most of the

535
00:22:00,280 --> 00:22:02,040
Speaker 2: most of a lot of the spots that they have,

536
00:22:02,280 --> 00:22:05,920
Speaker 2: they you know, they maximize all space. When you walk

537
00:22:06,000 --> 00:22:08,120
Speaker 2: up to the front door, it's normally a stairs going

538
00:22:08,200 --> 00:22:11,080
Speaker 2: down and it's an establishment down there and stairs going

539
00:22:11,200 --> 00:22:13,280
Speaker 2: up and it's an establishment up there or.

540
00:22:13,280 --> 00:22:14,720
Speaker 1: Stairs or you just go right through.

541
00:22:15,080 --> 00:22:16,840
Speaker 2: So like a lot of times, like if you go

542
00:22:17,000 --> 00:22:19,680
Speaker 2: down it's like arcade, so video games everywhere, you know

543
00:22:19,760 --> 00:22:21,280
Speaker 2: what I mean, Or you go straight and it's like

544
00:22:21,280 --> 00:22:23,240
Speaker 2: a restaurant or go up maybe a retail store or

545
00:22:23,240 --> 00:22:25,200
Speaker 2: something like that. When we're doing a party, you know,

546
00:22:25,240 --> 00:22:27,400
Speaker 2: I'm talking to people and I'm like trying to get

547
00:22:27,440 --> 00:22:31,480
Speaker 2: our elements over there, like, oh, sushi doesn't matter, Sushi's everywhere,

548
00:22:31,720 --> 00:22:32,320
Speaker 2: you know what I mean.

549
00:22:32,440 --> 00:22:34,880
Speaker 1: And so I'm like, dang, should we get like some

550
00:22:34,880 --> 00:22:39,840
Speaker 1: some we need some living pepper wings.

551
00:22:40,080 --> 00:22:42,439
Speaker 2: But but after the party, I got tapped into this

552
00:22:42,640 --> 00:22:44,639
Speaker 2: black on soul food restaurant, So I'm maybe trying to

553
00:22:44,640 --> 00:22:48,040
Speaker 2: talk with them. But so most of the traditional elements

554
00:22:48,040 --> 00:22:51,280
Speaker 2: we had here they don't they don't flow over there,

555
00:22:51,640 --> 00:22:52,840
Speaker 2: you know what I mean. So we we kind of

556
00:22:52,840 --> 00:22:55,520
Speaker 2: pivoted and just more so like, okay, let's have music showcase.

557
00:22:55,600 --> 00:22:57,280
Speaker 2: Let's get like we're bringing a bunch of artists from

558
00:22:57,280 --> 00:23:00,199
Speaker 2: over here to give them exposure in Tokyo, and then

559
00:23:00,280 --> 00:23:02,400
Speaker 2: let's have some of the local artists over there come

560
00:23:02,440 --> 00:23:05,159
Speaker 2: over and perform as well. And then we got we

561
00:23:05,200 --> 00:23:08,600
Speaker 2: brought Duke Deuce yeah from here with us, and he

562
00:23:08,640 --> 00:23:10,760
Speaker 2: introduced me to this Dudeyuki Chiba.

563
00:23:10,840 --> 00:23:12,119
Speaker 3: Yeah, is that the dude who was like doing his

564
00:23:12,200 --> 00:23:13,160
Speaker 3: like doing the dance.

565
00:23:15,920 --> 00:23:16,120
Speaker 1: Yeah.

566
00:23:16,160 --> 00:23:18,000
Speaker 2: So they came and got cool and did some songs

567
00:23:18,000 --> 00:23:20,120
Speaker 2: and Yichia just had he had the song with Mega

568
00:23:20,119 --> 00:23:23,399
Speaker 2: Stallion go Crazy, Yeah with Tashi was star but it

569
00:23:23,440 --> 00:23:23,800
Speaker 2: was crazy.

570
00:23:23,840 --> 00:23:27,000
Speaker 1: We like I remember going to the studio with.

571
00:23:27,000 --> 00:23:29,520
Speaker 2: All of them and he's like, oh, yeah, Megan was here,

572
00:23:29,720 --> 00:23:32,320
Speaker 2: this song, this is a song and he plays the

573
00:23:32,359 --> 00:23:33,160
Speaker 2: Watashi was sta.

574
00:23:33,240 --> 00:23:34,200
Speaker 1: We're like, okay, this's cool.

575
00:23:34,240 --> 00:23:34,760
Speaker 3: This is a dope.

576
00:23:34,880 --> 00:23:37,200
Speaker 1: But like, little did we know, yeah, it was gonna

577
00:23:37,240 --> 00:23:39,919
Speaker 1: just go go crazy. Yeah, so yeah, it was. It was.

578
00:23:39,960 --> 00:23:41,000
Speaker 1: It was a dope experience.

579
00:23:41,000 --> 00:23:41,119
Speaker 2: Man.

580
00:23:41,119 --> 00:23:44,159
Speaker 1: I didn't want to leave fools fired. You know. The

581
00:23:44,200 --> 00:23:47,080
Speaker 1: people were chill, you know, man, it was it was.

582
00:23:47,160 --> 00:23:48,480
Speaker 1: It was dope. It was a good time.

583
00:23:48,800 --> 00:23:50,520
Speaker 3: That's dope, man. And then and then you just got

584
00:23:50,600 --> 00:23:53,159
Speaker 3: another deal with Adult Swim. What's that look like?

585
00:23:53,320 --> 00:23:55,480
Speaker 1: Yeah, man, it's it's been super super cool man.

586
00:23:55,520 --> 00:23:58,359
Speaker 2: They they're coming out with a new anime called Lasarsk

587
00:23:58,400 --> 00:24:00,560
Speaker 2: and this song it's done by this song. Super super

588
00:24:00,600 --> 00:24:02,879
Speaker 2: doope director who did one of my favorite animates, Cowboy Bebop.

589
00:24:03,640 --> 00:24:05,320
Speaker 2: But they were like, yo, we're trying to you know,

590
00:24:05,480 --> 00:24:07,880
Speaker 2: let's get it popping, you know, let's make it high.

591
00:24:07,480 --> 00:24:10,320
Speaker 1: And they called us. I was like, yo, what's up?

592
00:24:10,480 --> 00:24:11,679
Speaker 1: You know this is this is fire.

593
00:24:12,080 --> 00:24:13,960
Speaker 2: But it's like, you know, it's like stepping stones, like

594
00:24:14,320 --> 00:24:16,960
Speaker 2: you know, last December, Warner Brothers hit us to do

595
00:24:17,160 --> 00:24:20,960
Speaker 2: like to this premiere for this anime movie Lord of

596
00:24:21,000 --> 00:24:25,679
Speaker 2: the Rings. They had and Warner Brothers owns uh. I

597
00:24:25,720 --> 00:24:29,760
Speaker 2: think Max and Adult Swilm. I think that's maybe saying

598
00:24:29,800 --> 00:24:31,040
Speaker 2: it right. I don't know, don't quote me on that.

599
00:24:31,280 --> 00:24:34,160
Speaker 2: But but then because we did that, Adult Swim took

600
00:24:34,240 --> 00:24:37,520
Speaker 2: notice and they're like, hey, we saw that. Y'all want

601
00:24:37,520 --> 00:24:39,439
Speaker 2: to do this and we're like, yes, this is like

602
00:24:39,760 --> 00:24:41,639
Speaker 2: this is dream come true. This is one of the

603
00:24:41,680 --> 00:24:44,159
Speaker 2: things that I was dreaming about years ago working with

604
00:24:44,240 --> 00:24:46,800
Speaker 2: you guys, you know, and like now it makes sense

605
00:24:46,800 --> 00:24:48,240
Speaker 2: and they, you know, this just kind of kind of

606
00:24:48,280 --> 00:24:50,840
Speaker 2: had us. Like we did a premiere at at the

607
00:24:50,920 --> 00:24:53,520
Speaker 2: Last Trap Sushi. We screamed like the first episode early

608
00:24:53,560 --> 00:24:55,639
Speaker 2: because it doesn't come out till April fifth, right near

609
00:24:55,680 --> 00:24:59,199
Speaker 2: Mister four four day, but it comes out there, and

610
00:24:59,240 --> 00:25:01,640
Speaker 2: but we screened the the episode early and then now

611
00:25:01,640 --> 00:25:03,320
Speaker 2: we're about to kind of like kind of do that

612
00:25:03,400 --> 00:25:04,600
Speaker 2: in different cities as well.

613
00:25:04,680 --> 00:25:18,639
Speaker 3: Let's do now, you know, when you do these kind

614
00:25:18,680 --> 00:25:21,520
Speaker 3: of deals and situations, like on the business side, I

615
00:25:21,560 --> 00:25:24,119
Speaker 3: think a lot of people don't always understand how to value,

616
00:25:24,480 --> 00:25:26,240
Speaker 3: you know, their brand or their business. You know, you

617
00:25:26,280 --> 00:25:27,879
Speaker 3: don't have to get into like the exact specifics and

618
00:25:27,920 --> 00:25:30,400
Speaker 3: numbers and stuff like that, but in general, like how

619
00:25:30,400 --> 00:25:31,840
Speaker 3: do you kind of put a value on the stuff

620
00:25:31,840 --> 00:25:33,359
Speaker 3: that y'all do when these brands come to you to

621
00:25:33,359 --> 00:25:34,880
Speaker 3: figure out like what makes sense for.

622
00:25:34,840 --> 00:25:38,000
Speaker 2: Y'all a thousand percent? Yeah, I kind of look at

623
00:25:38,800 --> 00:25:41,199
Speaker 2: multiple things. I mean, of course I always ask like

624
00:25:41,200 --> 00:25:43,240
Speaker 2: what's your budget, you know what I mean, and then

625
00:25:43,800 --> 00:25:46,840
Speaker 2: prayerfully we don't have to do the dance, right, what's.

626
00:25:46,720 --> 00:25:47,680
Speaker 1: Your budget, what's your price?

627
00:25:47,680 --> 00:25:50,119
Speaker 3: What's that?

628
00:25:50,160 --> 00:25:51,320
Speaker 2: But most of the time, when you get to the

629
00:25:51,320 --> 00:25:54,240
Speaker 2: bigger people like that, it ain't no. They hit me

630
00:25:54,280 --> 00:25:57,600
Speaker 2: straight up, can you send us a proposal for this amount,

631
00:25:57,720 --> 00:25:58,840
Speaker 2: this amount, and this amount.

632
00:25:58,880 --> 00:26:00,400
Speaker 1: I love them, you know what I mean. So it's

633
00:26:00,480 --> 00:26:01,040
Speaker 1: like a.

634
00:26:00,920 --> 00:26:03,280
Speaker 2: Three tiered you know, amount, like you know, you know,

635
00:26:03,359 --> 00:26:05,119
Speaker 2: and so you know, we kind of we do that.

636
00:26:05,200 --> 00:26:06,760
Speaker 1: You know, we're hoping for the big tier, you know

637
00:26:06,760 --> 00:26:07,080
Speaker 1: what I.

638
00:26:06,960 --> 00:26:08,720
Speaker 2: Mean, you know, but we kind of lay out a

639
00:26:08,760 --> 00:26:12,119
Speaker 2: plan that we think and you know, we came with

640
00:26:12,240 --> 00:26:16,280
Speaker 2: like I think we had like thirty two ideas, thirty

641
00:26:16,320 --> 00:26:19,280
Speaker 2: two different ideas that went way past the top budget.

642
00:26:19,520 --> 00:26:21,720
Speaker 2: But it was like, okay, but now it's almost like

643
00:26:21,720 --> 00:26:24,840
Speaker 2: an Ala Kart situation, like we gave you thirty two ideas,

644
00:26:24,880 --> 00:26:26,800
Speaker 2: we signed the NBA's you know, we already kind of

645
00:26:26,800 --> 00:26:29,200
Speaker 2: got that, and now you got a choice to pick

646
00:26:29,240 --> 00:26:31,800
Speaker 2: and choose, and then we just made it look so professional.

647
00:26:31,840 --> 00:26:34,720
Speaker 1: They were like, whoa, this looks amazing.

648
00:26:34,560 --> 00:26:37,760
Speaker 2: And they were out of the ideas they liked more

649
00:26:37,800 --> 00:26:39,959
Speaker 2: than half, and then it's like, okay, let's go back

650
00:26:40,000 --> 00:26:42,480
Speaker 2: to internalty. Then they got to delegate debate based on

651
00:26:42,600 --> 00:26:45,119
Speaker 2: costs and stuff, and then after that then they like

652
00:26:45,240 --> 00:26:47,439
Speaker 2: selected a few you know what I mean, and then

653
00:26:47,480 --> 00:26:49,760
Speaker 2: it's like, okay, these are the ones we actually want

654
00:26:49,760 --> 00:26:53,320
Speaker 2: to execute on and go with. So yeah, that's kind

655
00:26:53,320 --> 00:26:54,879
Speaker 2: of what it was when they you know, most of

656
00:26:54,880 --> 00:26:56,240
Speaker 2: the time they do the budget. If they don't do

657
00:26:56,320 --> 00:26:58,919
Speaker 2: the budget, then you know, my advice would be to like,

658
00:27:00,160 --> 00:27:02,399
Speaker 2: I mean, like know the value of your company, and

659
00:27:02,440 --> 00:27:04,639
Speaker 2: a lot of times, you know, I know, it's like

660
00:27:04,720 --> 00:27:06,199
Speaker 2: I don't know if this is the proper way to

661
00:27:06,200 --> 00:27:07,639
Speaker 2: do it. But I like, I look at like your

662
00:27:07,720 --> 00:27:10,119
Speaker 2: yearly earnings, like how much you make a year, then

663
00:27:10,160 --> 00:27:12,680
Speaker 2: like maybe like multiply by like two or three and that,

664
00:27:12,880 --> 00:27:14,280
Speaker 2: and I kind of like, oh, that's how much your

665
00:27:14,280 --> 00:27:15,040
Speaker 2: company's worth, you know.

666
00:27:15,040 --> 00:27:15,240
Speaker 1: What I mean?

667
00:27:15,440 --> 00:27:17,639
Speaker 3: That's a multiple, right, And I mean that's how you know.

668
00:27:17,680 --> 00:27:19,520
Speaker 3: You when people ask like the value of the business,

669
00:27:19,880 --> 00:27:23,639
Speaker 3: it's usually multiples based on in your REVENUEEP and the

670
00:27:23,680 --> 00:27:25,680
Speaker 3: multiple is kind of based on you know, what type

671
00:27:25,680 --> 00:27:27,040
Speaker 3: of business you're in. So for those that don't know,

672
00:27:27,080 --> 00:27:29,480
Speaker 3: right when I say multiple, right, like make it up.

673
00:27:29,520 --> 00:27:32,000
Speaker 3: Say your company makes a million dollars a year, you know,

674
00:27:32,280 --> 00:27:35,520
Speaker 3: and you know if you're a media company, like Butter

675
00:27:35,600 --> 00:27:37,080
Speaker 3: is a media company, you know what I'm saying. So

676
00:27:37,119 --> 00:27:39,160
Speaker 3: I know that like the average multiples for media company

677
00:27:39,200 --> 00:27:41,480
Speaker 3: like two to three x YEP times revenue. So like

678
00:27:41,600 --> 00:27:44,600
Speaker 3: technically speaking, I could, you know, I could tell somebody

679
00:27:44,600 --> 00:27:46,919
Speaker 3: the value if we're doing a million of years somewhere

680
00:27:46,960 --> 00:27:50,480
Speaker 3: between you know, one point five two million million yep,

681
00:27:50,520 --> 00:27:52,239
Speaker 3: exactly right, because what they're going to say is they

682
00:27:52,240 --> 00:27:53,840
Speaker 3: gonna say, okay, you know, if we buy a company

683
00:27:53,840 --> 00:27:56,400
Speaker 3: for two million bucks, and we know that it's generating

684
00:27:56,440 --> 00:27:58,040
Speaker 3: a million dollars a year and they're going to come

685
00:27:58,080 --> 00:28:00,600
Speaker 3: in that value. They're like, okay, we should recoup our

686
00:28:00,680 --> 00:28:04,359
Speaker 3: costs in two years and then they're profitable. Right on

687
00:28:04,400 --> 00:28:06,879
Speaker 3: the flip side, for like tech companies, you know, they

688
00:28:06,920 --> 00:28:11,200
Speaker 3: be having like ten x multiple crazy. Oh yeah yeah,

689
00:28:11,240 --> 00:28:13,240
Speaker 3: so they be having like you know, five six, seven,

690
00:28:13,280 --> 00:28:16,080
Speaker 3: ten x multiple. So if you're a tech company, because

691
00:28:16,080 --> 00:28:18,159
Speaker 3: of the way those things, because they can scale so easily.

692
00:28:18,240 --> 00:28:20,640
Speaker 3: Yeau in tech. So you think about an app right,

693
00:28:20,760 --> 00:28:22,600
Speaker 3: like it's one thing where you're doing an event and

694
00:28:22,640 --> 00:28:25,120
Speaker 3: bringing people out. It takes so much work to get

695
00:28:25,119 --> 00:28:26,720
Speaker 3: people to come out and get people to buy tickets.

696
00:28:26,760 --> 00:28:28,879
Speaker 3: By when you shot an app a lot of times,

697
00:28:28,880 --> 00:28:30,359
Speaker 3: all you got to do to make it bigger is

698
00:28:30,440 --> 00:28:33,919
Speaker 3: just improving infrastructure and put more money into advertising. And

699
00:28:33,960 --> 00:28:36,320
Speaker 3: so that's how you go from one hundred thousand uses

700
00:28:36,320 --> 00:28:38,880
Speaker 3: of ten million users. So that's where the multiple comes in.

701
00:28:38,920 --> 00:28:40,640
Speaker 3: So that's why these tech companies be getting like, you know,

702
00:28:40,680 --> 00:28:42,600
Speaker 3: they make a million bucks in revenue, but egs, you

703
00:28:42,640 --> 00:28:46,760
Speaker 3: can sell that company for five seven, eight ten based

704
00:28:46,760 --> 00:28:48,360
Speaker 3: on the revenue multiple, you know what I'm saying. So

705
00:28:48,400 --> 00:28:49,960
Speaker 3: that's just the little piece of game for people that

706
00:28:50,000 --> 00:28:52,680
Speaker 3: don't know. Also, is the type of business that you're

707
00:28:52,720 --> 00:28:55,640
Speaker 3: in affects the multiple you have, And you got to

708
00:28:55,720 --> 00:28:57,840
Speaker 3: kind of look at, you know what typical companies in

709
00:28:57,880 --> 00:29:00,880
Speaker 3: your space go for, because again, media companies just for

710
00:29:00,880 --> 00:29:02,640
Speaker 3: whatever reason, they have a little bit of a lower multiple.

711
00:29:02,640 --> 00:29:05,080
Speaker 3: But tech companies bro up, Bro, they be up.

712
00:29:05,240 --> 00:29:06,000
Speaker 1: That's crazy.

713
00:29:06,000 --> 00:29:07,560
Speaker 3: I mean that's how these broke. I was listening to

714
00:29:07,560 --> 00:29:09,160
Speaker 3: some stuff. I mean, these cats be running like I

715
00:29:09,200 --> 00:29:10,960
Speaker 3: was listening to a company today. I mean they're doing

716
00:29:11,480 --> 00:29:13,440
Speaker 3: you know, I think, like thirty million a year with

717
00:29:13,520 --> 00:29:16,120
Speaker 3: like a team of like twenty people. What but like,

718
00:29:16,360 --> 00:29:18,760
Speaker 3: based on their multiple, they're worth like three hundred million.

719
00:29:18,920 --> 00:29:20,920
Speaker 1: That's insane, bro, you know what I mean on the

720
00:29:20,960 --> 00:29:21,400
Speaker 1: low end.

721
00:29:21,520 --> 00:29:23,320
Speaker 3: You know what I'm saying, on the low end, because again,

722
00:29:23,360 --> 00:29:24,959
Speaker 3: an investor's gonna come in and say, Okay, if you're

723
00:29:24,960 --> 00:29:27,640
Speaker 3: do this with twenty people, and I'm gonna dump another

724
00:29:27,680 --> 00:29:29,560
Speaker 3: ten million into the company, so I'm gonna help you

725
00:29:29,600 --> 00:29:33,000
Speaker 3: hire fifty more people. Yeah, and scale, you had a scale.

726
00:29:33,040 --> 00:29:34,600
Speaker 3: Now all of a sudden, I'm gonna take that thirty

727
00:29:34,800 --> 00:29:37,000
Speaker 3: million a year to one hundred million a year. Yeah,

728
00:29:37,080 --> 00:29:38,800
Speaker 3: and you said, that's how they look at this stuff.

729
00:29:39,240 --> 00:29:41,040
Speaker 3: You know what I'm saying, that's the game.

730
00:29:41,360 --> 00:29:44,040
Speaker 2: Yeah, it is bro it is man, these tech people

731
00:29:44,080 --> 00:29:44,920
Speaker 2: they running it up.

732
00:29:45,000 --> 00:29:47,240
Speaker 3: That's the game. They run it up. Man. Look man, look,

733
00:29:47,240 --> 00:29:49,880
Speaker 3: A lot of people have amazing ideas, but they don't

734
00:29:49,960 --> 00:29:52,080
Speaker 3: kind of bring ideas to life. So when you think

735
00:29:52,080 --> 00:29:53,880
Speaker 3: about the stuff y'all do, whether it's a trap, sushi,

736
00:29:53,960 --> 00:29:56,480
Speaker 3: other events, like how do you go from zero to one?

737
00:29:57,720 --> 00:29:59,000
Speaker 1: Like to just like bring it to life.

738
00:29:59,080 --> 00:30:00,800
Speaker 3: Yeah, to bring the life because you know, people get

739
00:30:00,840 --> 00:30:02,800
Speaker 3: called up and they kind of call analysis paralysis. So

740
00:30:03,040 --> 00:30:04,200
Speaker 3: a lot of times you just got to do it,

741
00:30:04,240 --> 00:30:05,640
Speaker 3: you know, I say, you gotta do the thing, you.

742
00:30:05,600 --> 00:30:09,360
Speaker 2: Know what I mean, I'm I'm like a lot that's

743
00:30:09,400 --> 00:30:11,600
Speaker 2: that's like, that's that's I think. That's one thing I

744
00:30:12,240 --> 00:30:14,760
Speaker 2: kind of excel in. It is like once I get

745
00:30:14,760 --> 00:30:16,920
Speaker 2: an idea, I'm just like, yeah, nah, you're not finna.

746
00:30:17,040 --> 00:30:19,040
Speaker 1: You can't stop it. I gotta, I gotta, I gotta

747
00:30:19,120 --> 00:30:19,760
Speaker 1: keep going.

748
00:30:20,400 --> 00:30:22,280
Speaker 2: Yeah. It is like a lot of times I be

749
00:30:22,400 --> 00:30:24,520
Speaker 2: I have a lot of people just like no, no, no,

750
00:30:24,560 --> 00:30:27,040
Speaker 2: Like the last Japan trip, like when I when I

751
00:30:27,160 --> 00:30:29,280
Speaker 2: planned it out, I had a lot of people like noah, nah, nah,

752
00:30:29,320 --> 00:30:30,200
Speaker 2: it's not the right time.

753
00:30:30,280 --> 00:30:32,680
Speaker 1: You don't need to do it right now, like no, no, no,

754
00:30:32,720 --> 00:30:33,520
Speaker 1: And I ain't gonna lie.

755
00:30:33,520 --> 00:30:36,040
Speaker 2: I had to just like push through it and like

756
00:30:36,080 --> 00:30:38,280
Speaker 2: get it done, and then it turned out being really

757
00:30:38,280 --> 00:30:40,720
Speaker 2: well and I'm like, yo, that's kind of like that's

758
00:30:40,760 --> 00:30:41,320
Speaker 2: really what it is.

759
00:30:41,360 --> 00:30:43,320
Speaker 1: It's like it's like you can't let it stop you.

760
00:30:43,360 --> 00:30:46,720
Speaker 2: But and it's like, also, you know, how I personally

761
00:30:46,720 --> 00:30:49,000
Speaker 2: do things may not be for other people because I

762
00:30:49,000 --> 00:30:51,560
Speaker 2: I'm a talker, bro I talk so much, and like

763
00:30:51,600 --> 00:30:53,160
Speaker 2: a lot of people be like, oh, don't tell people

764
00:30:53,200 --> 00:30:55,000
Speaker 2: what you got going on, cause they'll shoot it down

765
00:30:55,080 --> 00:30:57,160
Speaker 2: or they may try to sabotage you, you know.

766
00:30:57,240 --> 00:30:57,600
Speaker 1: But I don't.

767
00:30:57,640 --> 00:30:59,680
Speaker 2: I don't act out of a spirit of fear, you know.

768
00:30:59,760 --> 00:31:03,240
Speaker 2: I I'll talk to people that I feel like would

769
00:31:03,240 --> 00:31:06,560
Speaker 2: be good partners and if they're receptive, cool, if not cool,

770
00:31:06,880 --> 00:31:08,800
Speaker 2: you know. But that's a lot of times that's how

771
00:31:08,840 --> 00:31:11,440
Speaker 2: I get like people to like kind of like rock

772
00:31:11,480 --> 00:31:13,040
Speaker 2: with me and they're like, oh, this does sound like

773
00:31:13,080 --> 00:31:15,480
Speaker 2: a good idea and okay, I'll help you with this.

774
00:31:15,800 --> 00:31:18,280
Speaker 2: And that's normally how I get a lot of stuff done.

775
00:31:18,600 --> 00:31:20,760
Speaker 2: It don't just be me by myself. It'd be like

776
00:31:21,280 --> 00:31:24,320
Speaker 2: talented people around me that like can help out, and

777
00:31:24,440 --> 00:31:28,040
Speaker 2: I just will talk and sometimes it aligns perfectly with

778
00:31:28,080 --> 00:31:30,520
Speaker 2: what they're interested in. And but but I never know

779
00:31:30,600 --> 00:31:32,160
Speaker 2: until I just go out my mouth.

780
00:31:33,080 --> 00:31:35,040
Speaker 3: People. Yeah, I tell people a time like, bro, nobody's

781
00:31:35,040 --> 00:31:37,080
Speaker 3: gonna steal your idea. Yeah, like a lot of times.

782
00:31:37,160 --> 00:31:39,960
Speaker 3: Cause again, like one is your idea, and you probably

783
00:31:40,520 --> 00:31:42,280
Speaker 3: you know you there's a reason why you want to

784
00:31:42,320 --> 00:31:44,880
Speaker 3: do it. But I've very seldomly been in a situation

785
00:31:44,920 --> 00:31:47,239
Speaker 3: where you say something to somebody's like fuck it, I'm

786
00:31:47,320 --> 00:31:51,280
Speaker 3: quitting everything I'm doing. Right, it doesn't happen. But the

787
00:31:51,280 --> 00:31:53,560
Speaker 3: beautiful thing is like when you actually talk about it,

788
00:31:53,560 --> 00:31:56,120
Speaker 3: you get feedback, you can bounce it off people. You

789
00:31:56,160 --> 00:31:57,760
Speaker 3: just hear stuff. And I think that's one thing that

790
00:31:57,880 --> 00:31:59,960
Speaker 3: just people that are building business and entrepreneurs kind of

791
00:32:00,160 --> 00:32:03,680
Speaker 3: wrong sometimes is they try to keep it in stealth mode. Again,

792
00:32:03,720 --> 00:32:05,440
Speaker 3: there are certain things that I understand you want to

793
00:32:05,520 --> 00:32:07,800
Speaker 3: get to a certain point before you launch. Yeah, but

794
00:32:07,880 --> 00:32:09,920
Speaker 3: you know, more often than not, man, ain't nobody gonna

795
00:32:10,000 --> 00:32:12,080
Speaker 3: run off with your ideas, especially when you're just talking

796
00:32:12,080 --> 00:32:14,880
Speaker 3: amongst friends. Now, if you put it on the internet

797
00:32:14,880 --> 00:32:18,200
Speaker 3: and right, like when you're just talking amongst your friends, Bro't,

798
00:32:18,200 --> 00:32:20,120
Speaker 3: nobody's gonna be like, you know what, I'm quitting my

799
00:32:20,240 --> 00:32:22,640
Speaker 3: job and starting Trap Sushi two point zero.

800
00:32:22,680 --> 00:32:22,840
Speaker 1: You know.

801
00:32:23,400 --> 00:32:25,200
Speaker 2: Yeah, bro, it was a lot of them when we

802
00:32:25,320 --> 00:32:27,560
Speaker 2: bro it was a lot of people doing some stuff

803
00:32:27,640 --> 00:32:29,640
Speaker 2: like that. Once they started seeing us get a little successful,

804
00:32:29,640 --> 00:32:31,840
Speaker 2: I started it was a lot of copy cats popping

805
00:32:31,960 --> 00:32:33,840
Speaker 2: up on that were disrespectful.

806
00:32:34,120 --> 00:32:34,800
Speaker 3: Yeah, it was.

807
00:32:34,880 --> 00:32:37,080
Speaker 2: It was some people that were doing it that were cool,

808
00:32:37,280 --> 00:32:39,160
Speaker 2: and I'm like, okay, it's cool, I rock with you.

809
00:32:39,160 --> 00:32:41,560
Speaker 2: You're you you know, no no shapes. But then it

810
00:32:41,560 --> 00:32:44,400
Speaker 2: was some people that were like mad disrespectful, like blatantly

811
00:32:44,960 --> 00:32:49,040
Speaker 2: taking things or like blatantly messaging people that we work

812
00:32:49,080 --> 00:32:51,840
Speaker 2: with or like that. Attendees Like I'm just like, dang, wow,

813
00:32:51,960 --> 00:32:54,200
Speaker 2: that's like it's some shady business practices.

814
00:32:54,240 --> 00:32:56,160
Speaker 1: But it's like, all right, bro, you do you fam I.

815
00:32:56,200 --> 00:32:58,480
Speaker 3: See I've seen it on the butter side plenty. Yeah,

816
00:32:59,080 --> 00:33:01,480
Speaker 3: Like I see y'all and I've seen Nugget. You know,

817
00:33:01,760 --> 00:33:04,520
Speaker 3: it's cool. It's just always funny, man. Like again, you

818
00:33:04,520 --> 00:33:06,680
Speaker 3: you know, I look at it as like inspiration. Yeah,

819
00:33:06,720 --> 00:33:08,840
Speaker 3: you know, but again I've seen a lot of people.

820
00:33:09,440 --> 00:33:12,000
Speaker 3: I mean, I'll take a little fault for it because again,

821
00:33:12,000 --> 00:33:14,400
Speaker 3: I've also talked to a lot of different companies. Like

822
00:33:14,440 --> 00:33:15,800
Speaker 3: when we start doing the kind of stuff we were

823
00:33:15,800 --> 00:33:18,320
Speaker 3: doing with Butter, it was so different that I had

824
00:33:18,360 --> 00:33:19,800
Speaker 3: a lot of brands reach out and me be like, Yo,

825
00:33:19,840 --> 00:33:22,600
Speaker 3: can you just like this is what we should be doing?

826
00:33:23,040 --> 00:33:24,640
Speaker 3: Can you come talk to us about it? And so

827
00:33:24,760 --> 00:33:26,560
Speaker 3: now it's always funny. I see a lot of brands

828
00:33:26,680 --> 00:33:28,680
Speaker 3: I'm like, I do, and I see something like just

829
00:33:28,720 --> 00:33:30,480
Speaker 3: straight up just like take our stuff, you know what

830
00:33:30,480 --> 00:33:32,680
Speaker 3: I'm saying, kind of copy it. But I'm like, yo,

831
00:33:32,800 --> 00:33:34,280
Speaker 3: you know what I mean, it is what it is like,

832
00:33:34,280 --> 00:33:37,760
Speaker 3: and I think, I think, but again, real builders you

833
00:33:37,800 --> 00:33:40,080
Speaker 3: have to you always have to keep evolving. So even

834
00:33:40,120 --> 00:33:42,600
Speaker 3: though they do stuff like again, I'm always like, all right,

835
00:33:42,640 --> 00:33:44,600
Speaker 3: kind of what's like the next evolution of this thing?

836
00:33:44,640 --> 00:33:45,920
Speaker 3: You know what I'm saying. So I don't really get

837
00:33:45,920 --> 00:33:47,760
Speaker 3: too caught up in it, but I definite I see y'all.

838
00:33:47,840 --> 00:33:49,320
Speaker 1: I see y'all, and I'm gonna be real.

839
00:33:49,440 --> 00:33:51,560
Speaker 2: And that's why I'm not always just too too mad

840
00:33:51,600 --> 00:33:53,600
Speaker 2: at it, cause it's like, oh, you keeping me on

841
00:33:53,680 --> 00:33:56,280
Speaker 2: my toes and making me. You know, That's one of

842
00:33:56,280 --> 00:33:57,440
Speaker 2: the reasons why I was like, oh, we got to

843
00:33:57,480 --> 00:33:59,200
Speaker 2: go to It was like in the midst of all

844
00:33:59,280 --> 00:34:01,080
Speaker 2: these cod because I'm like, yo, we gotta do something

845
00:34:01,120 --> 00:34:02,320
Speaker 2: different than these niggs.

846
00:34:03,800 --> 00:34:13,879
Speaker 3: Japan. Yeah, do that. What's the most Atlanta thing that's

847
00:34:13,880 --> 00:34:15,359
Speaker 3: ever happened at a trap Sushi event?

848
00:34:16,080 --> 00:34:20,160
Speaker 1: The most Atlanta thing. I mean, Sushi himself is very Atlanta.

849
00:34:21,120 --> 00:34:23,520
Speaker 1: I mean b O b came out there and did

850
00:34:23,560 --> 00:34:26,280
Speaker 1: like a little surprise performance one time. That was cool.

851
00:34:26,680 --> 00:34:30,240
Speaker 2: I've had some weird Atlanta stuff happened in my life,

852
00:34:30,640 --> 00:34:31,320
Speaker 2: like Atlanta.

853
00:34:34,880 --> 00:34:35,680
Speaker 1: It was so funny.

854
00:34:35,719 --> 00:34:37,759
Speaker 2: Man. I was driving down the street, man, it was

855
00:34:37,760 --> 00:34:40,080
Speaker 2: a busy intersection.

856
00:34:40,560 --> 00:34:44,920
Speaker 1: Bro, there was a there was a shirtless man in

857
00:34:44,960 --> 00:34:49,200
Speaker 1: the middle of the street reading a book like and

858
00:34:49,280 --> 00:34:50,000
Speaker 1: I promise you.

859
00:34:50,200 --> 00:34:52,440
Speaker 2: I'm just like, bro, this is some Atlanta ship right now,

860
00:34:52,880 --> 00:34:55,200
Speaker 2: like you just like and he was into that book.

861
00:34:55,200 --> 00:34:57,440
Speaker 1: He was like like and I'm just like, bro, get

862
00:34:57,440 --> 00:34:59,719
Speaker 1: off the round in the middle of the road, bro.

863
00:35:00,520 --> 00:35:00,759
Speaker 3: Man.

864
00:35:01,000 --> 00:35:02,359
Speaker 1: And now I look at him and I'm like, girl,

865
00:35:02,360 --> 00:35:04,680
Speaker 1: get out the road. He's like it's a good book.

866
00:35:04,719 --> 00:35:06,920
Speaker 2: I'm like all right, bro, alright, man, I'm done I

867
00:35:06,960 --> 00:35:08,359
Speaker 2: ain't got time for this right now.

868
00:35:08,360 --> 00:35:11,960
Speaker 3: Bro, Like, this girl the most Atlanta thing that I've

869
00:35:11,960 --> 00:35:16,120
Speaker 3: seen recently. I got off the freeway right off at

870
00:35:16,160 --> 00:35:19,040
Speaker 3: fourteenth Street, and you know you have the water boys

871
00:35:19,040 --> 00:35:22,440
Speaker 3: out there. Bro, why this cat came out of nowhere

872
00:35:22,600 --> 00:35:24,080
Speaker 3: and still like it was a red light and he

873
00:35:24,120 --> 00:35:25,720
Speaker 3: came and walked out in front of all the cars

874
00:35:25,719 --> 00:35:28,520
Speaker 3: in the red light and pulled out bowling pins and

875
00:35:28,560 --> 00:35:32,680
Speaker 3: started juggling. And I saw him the other day somebody

876
00:35:32,760 --> 00:35:34,640
Speaker 3: on social somebody posting them on social media the other

877
00:35:34,719 --> 00:35:36,560
Speaker 3: day because I was telling people about I tried to

878
00:35:36,560 --> 00:35:39,360
Speaker 3: record it, but I was like so in shock. I

879
00:35:39,400 --> 00:35:41,279
Speaker 3: mean he was good. He was like doing tricks and

880
00:35:41,320 --> 00:35:44,520
Speaker 3: stuff and I bro like he literally was like doing

881
00:35:44,680 --> 00:35:48,759
Speaker 3: spinning around like but he got done. He started like

882
00:35:48,800 --> 00:35:54,120
Speaker 3: walking down me. You want some bread? Like, let bread

883
00:35:54,280 --> 00:35:56,120
Speaker 3: get I'm just like, man, I don't even know how

884
00:35:56,120 --> 00:35:56,880
Speaker 3: I got here, right.

885
00:35:56,719 --> 00:36:00,480
Speaker 2: Bro, that's craz The water boys selling turtles now seen that?

886
00:36:00,880 --> 00:36:01,359
Speaker 3: Yeah? Yeah?

887
00:36:01,760 --> 00:36:02,440
Speaker 1: What turtles?

888
00:36:03,239 --> 00:36:03,720
Speaker 3: The turtles?

889
00:36:03,800 --> 00:36:07,240
Speaker 2: Yeah, so now they got out to you got water

890
00:36:07,560 --> 00:36:08,400
Speaker 2: and you got turtles.

891
00:36:08,400 --> 00:36:09,759
Speaker 1: It's like, bro, I kid you not.

892
00:36:09,800 --> 00:36:12,160
Speaker 2: It's like a little turranium and it's like the turtles

893
00:36:12,239 --> 00:36:14,000
Speaker 2: and they and like that you could buy test.

894
00:36:14,080 --> 00:36:16,080
Speaker 3: Let me say something if I see y'all buying a

895
00:36:16,120 --> 00:36:18,960
Speaker 3: turtle from somebody on the corner, because you didn't leave

896
00:36:19,000 --> 00:36:21,719
Speaker 3: the house with the intention of getting a turtle, you

897
00:36:21,719 --> 00:36:23,239
Speaker 3: know what I'm saying. Like when you left the house,

898
00:36:23,280 --> 00:36:25,239
Speaker 3: you was just probably going to lunch, bro, and you

899
00:36:25,360 --> 00:36:26,480
Speaker 3: just like, oh, yeah, I take a turtle.

900
00:36:26,560 --> 00:36:27,760
Speaker 1: Yeah, turtle.

901
00:36:29,080 --> 00:36:31,319
Speaker 2: Like I don't know, I didn't even ask, bro, but

902
00:36:31,440 --> 00:36:34,279
Speaker 2: I really think they were selling for like twenty five bucks. Bro.

903
00:36:34,800 --> 00:36:36,600
Speaker 1: It was like, I don't know, nobody.

904
00:36:36,760 --> 00:36:40,440
Speaker 3: Somebody hit a lick on. Somebody hit a lick on

905
00:36:40,480 --> 00:36:43,440
Speaker 3: these turtles, especially got the turraniums. Bro.

906
00:36:43,640 --> 00:36:45,919
Speaker 1: Somebody hit they slid on the pit coat.

907
00:36:46,480 --> 00:36:50,680
Speaker 3: Somebody slid on that coat. You know, Hey, man, this

908
00:36:50,760 --> 00:36:52,880
Speaker 3: is a great man. Look, man, let me ask you

909
00:36:52,880 --> 00:36:54,520
Speaker 3: before we get out of here, man, Like, with everything

910
00:36:54,560 --> 00:36:57,120
Speaker 3: you've done, all the stuff you've built, man, what are

911
00:36:57,120 --> 00:36:59,680
Speaker 3: you kind of excited about next? Like the next evolution

912
00:36:59,719 --> 00:37:00,520
Speaker 3: of track sushi.

913
00:37:00,960 --> 00:37:02,880
Speaker 2: We haven't really even announced this year, but I'm an

914
00:37:02,880 --> 00:37:05,640
Speaker 2: odd and Anna say here, we're doing Atlanta may Fest.

915
00:37:06,120 --> 00:37:09,120
Speaker 3: Okay, Atlanta may Okay. I see what you did there?

916
00:37:09,640 --> 00:37:10,880
Speaker 3: Oh that's crazy.

917
00:37:10,600 --> 00:37:13,880
Speaker 2: Atlanta May Fest. Yeah, it's it's it's it's gonna be

918
00:37:13,920 --> 00:37:14,760
Speaker 2: our first festival.

919
00:37:14,800 --> 00:37:15,279
Speaker 3: That's dope.

920
00:37:15,320 --> 00:37:17,719
Speaker 1: Man, We're doing it October.

921
00:37:17,880 --> 00:37:19,880
Speaker 3: That's dope. And congratulations on that, thank you.

922
00:37:19,960 --> 00:37:20,279
Speaker 1: Ro So.

923
00:37:20,360 --> 00:37:22,279
Speaker 2: Yeah, that's gonna be the that's gonna be the big

924
00:37:22,320 --> 00:37:24,000
Speaker 2: thing we're working on this year. Like the adult of

925
00:37:24,120 --> 00:37:26,080
Speaker 2: stuff is now, but like after that then we're like

926
00:37:26,120 --> 00:37:27,600
Speaker 2: working on the fest.

927
00:37:27,760 --> 00:37:28,000
Speaker 1: Yeah.

928
00:37:28,160 --> 00:37:30,760
Speaker 3: I'm gonna give you a free piece of game. Okay,

929
00:37:31,320 --> 00:37:33,800
Speaker 3: you might notice already. So if you know, this stopped

930
00:37:33,800 --> 00:37:35,400
Speaker 3: because I don't want to sound stupid, No, no, not

931
00:37:35,440 --> 00:37:37,640
Speaker 3: go ahead. Have you ever heard the Atlanta Convention and

932
00:37:37,719 --> 00:37:38,360
Speaker 3: Visitors Bureau?

933
00:37:38,760 --> 00:37:39,400
Speaker 1: No I have not.

934
00:37:39,440 --> 00:37:40,920
Speaker 3: Okay, so I'm gonna give you a free piece of game.

935
00:37:40,960 --> 00:37:43,200
Speaker 3: I tell people this anybody that does a conference, because

936
00:37:43,200 --> 00:37:45,600
Speaker 3: I've done a lot of work, and y'all listen, this

937
00:37:45,680 --> 00:37:48,319
Speaker 3: is free game. If you're doing a conference, Okay, the

938
00:37:48,360 --> 00:37:53,920
Speaker 3: best way to tap in what you gotta do, because well,

939
00:37:53,920 --> 00:37:55,960
Speaker 3: you're gonna do a conference that's gonna bring people or

940
00:37:55,960 --> 00:37:58,759
Speaker 3: an event that's gonna bring people to Atlanta. So what

941
00:37:58,800 --> 00:37:59,799
Speaker 3: you need to do is you need to go hit

942
00:37:59,880 --> 00:38:03,759
Speaker 3: up the ACVB Atlanta Convention Visitors Bureau discover atl they

943
00:38:03,800 --> 00:38:05,920
Speaker 3: website all that kind of stuff. Hit them up, Sharita,

944
00:38:05,960 --> 00:38:08,799
Speaker 3: what's up, that's my homie. Hit them up and let

945
00:38:08,840 --> 00:38:11,200
Speaker 3: them know you're doing this event. What they will do

946
00:38:11,360 --> 00:38:14,920
Speaker 3: is they will give you codes that you can use

947
00:38:15,680 --> 00:38:19,640
Speaker 3: when people book hotel rooms and people book flights. What

948
00:38:19,719 --> 00:38:22,200
Speaker 3: people don't realize is the way that you get the

949
00:38:22,239 --> 00:38:26,279
Speaker 3: city behind your events, especially events like that, is through

950
00:38:26,640 --> 00:38:29,600
Speaker 3: what they call heads and bids. So what the city

951
00:38:29,640 --> 00:38:33,279
Speaker 3: cares about most is booking hotel rooms. Yeah, so if

952
00:38:33,320 --> 00:38:35,440
Speaker 3: you can justify that, you know, not only does my

953
00:38:35,480 --> 00:38:38,800
Speaker 3: event serve people in Atlanta, but it brings x amount

954
00:38:38,800 --> 00:38:41,160
Speaker 3: of people to the city and they book hotel rooms

955
00:38:41,160 --> 00:38:43,960
Speaker 3: and you can track that. There's a lot of free

956
00:38:44,000 --> 00:38:45,480
Speaker 3: money out here that you can get your hands on.

957
00:38:45,560 --> 00:38:48,320
Speaker 1: Okay, yeah, yeah, definitely need a game.

958
00:38:48,160 --> 00:38:50,680
Speaker 3: So some free game for you. Reach out to them,

959
00:38:51,200 --> 00:38:52,960
Speaker 3: tell them you're gonna do this festival. Put it you

960
00:38:52,960 --> 00:38:55,239
Speaker 3: put it together, because again, I know you're gonna bring

961
00:38:55,280 --> 00:38:58,879
Speaker 3: people in. But the trick is and that's all because

962
00:38:59,080 --> 00:39:00,799
Speaker 3: whenever you stand to a hotel, if you ever looked

963
00:39:00,840 --> 00:39:03,839
Speaker 3: the bill, there's a line that says hotel tax. Right,

964
00:39:03,880 --> 00:39:05,160
Speaker 3: if you ever look at your bill, like people, Yeah,

965
00:39:05,160 --> 00:39:07,800
Speaker 3: look at your hotel deal. You know it's all them taxes.

966
00:39:07,840 --> 00:39:09,959
Speaker 3: There's a line that says hotel tech that hotel tax

967
00:39:10,040 --> 00:39:12,960
Speaker 3: helps fun things around the city. So when like when

968
00:39:12,960 --> 00:39:15,080
Speaker 3: you go downtown and you see like all the flag

969
00:39:15,239 --> 00:39:17,160
Speaker 3: like on the light poles they have the flags up,

970
00:39:17,320 --> 00:39:19,279
Speaker 3: they give they pay for all that stuff for free, bro,

971
00:39:19,960 --> 00:39:21,719
Speaker 3: and they give you a lot of other little other

972
00:39:21,760 --> 00:39:23,560
Speaker 3: things the city can do. But you've got to be

973
00:39:23,600 --> 00:39:26,160
Speaker 3: able to justify I'm not just doing an event for

974
00:39:26,200 --> 00:39:28,640
Speaker 3: people in Atlanta. My event brings people to the city

975
00:39:28,640 --> 00:39:31,680
Speaker 3: that bring money because it allows you to measure economic impact. Yea.

976
00:39:32,719 --> 00:39:34,799
Speaker 3: So I'm telling you right now, reach out to them.

977
00:39:35,120 --> 00:39:36,400
Speaker 3: Tell them I said to hit you up. I'll hit

978
00:39:36,400 --> 00:39:39,080
Speaker 3: you up. Tell them said Brandon sent me. Get in

979
00:39:39,120 --> 00:39:42,839
Speaker 3: the system and they'll start working with you. And you know,

980
00:39:42,920 --> 00:39:44,400
Speaker 3: you do the first one, but you'll be able to

981
00:39:44,440 --> 00:39:47,080
Speaker 3: track it so when you do it next year, they

982
00:39:47,120 --> 00:39:49,399
Speaker 3: can really get behind you and support you because you'll

983
00:39:49,440 --> 00:39:51,440
Speaker 3: have the numbers to show, like, Yo, not only do

984
00:39:51,560 --> 00:39:53,760
Speaker 3: we do this event because I think I know everybody

985
00:39:53,800 --> 00:39:55,480
Speaker 3: thinks about oh I got this many people, and that's

986
00:39:55,480 --> 00:39:57,520
Speaker 3: what we want to hear. That's cool for like brands,

987
00:39:57,560 --> 00:40:01,720
Speaker 3: but for the city, the city cares about hotel room period.

988
00:40:01,800 --> 00:40:03,879
Speaker 3: What you say, heads in bed, they called heads in bed.

989
00:40:04,480 --> 00:40:04,719
Speaker 1: Yeah.

990
00:40:04,760 --> 00:40:06,560
Speaker 3: So again like when you think about all these like

991
00:40:06,640 --> 00:40:09,560
Speaker 3: dragon Con, for yeah, that's why dragon Con gets so

992
00:40:09,640 --> 00:40:12,839
Speaker 3: much love in the city. They're parading all this stuff

993
00:40:12,920 --> 00:40:15,440
Speaker 3: is because they can prove that when we do dragon Con,

994
00:40:15,800 --> 00:40:17,279
Speaker 3: we book a thousand hotel rooms.

995
00:40:17,360 --> 00:40:17,680
Speaker 1: Yeah.

996
00:40:17,960 --> 00:40:19,880
Speaker 3: Yeah, you see what I'm saying. And it seems like,

997
00:40:19,880 --> 00:40:21,480
Speaker 3: oh yeah, bet they doing the math, Like all right,

998
00:40:21,520 --> 00:40:23,600
Speaker 3: thousand hotel they do the math. So I'm just a

999
00:40:23,600 --> 00:40:25,320
Speaker 3: free piece of game, free piece of game for everybody

1000
00:40:25,400 --> 00:40:29,040
Speaker 3: listening right now, and stuff like that. You got to

1001
00:40:29,120 --> 00:40:31,000
Speaker 3: get with them so that you can so you can

1002
00:40:31,120 --> 00:40:33,360
Speaker 3: track it and then you show economic impact and we

1003
00:40:33,480 --> 00:40:35,640
Speaker 3: do that, they'll really get behind you on stuff.

1004
00:40:35,719 --> 00:40:39,280
Speaker 2: Yeah okay, yeah, bro okay, yeah, appreciate that.

1005
00:40:39,520 --> 00:40:41,040
Speaker 3: Hey man, I love it. Man. Well look man, but

1006
00:40:41,080 --> 00:40:42,480
Speaker 3: before we get out of here. One thing I always

1007
00:40:42,520 --> 00:40:46,640
Speaker 3: ask people is if there was a Troop brand billboard

1008
00:40:46,719 --> 00:40:48,520
Speaker 3: or Trap Sushi build we you can pick which you want,

1009
00:40:48,520 --> 00:40:50,839
Speaker 3: but there was a billboard in Atlanta, you can put

1010
00:40:50,880 --> 00:40:53,760
Speaker 3: anything you want to put on it, any any message.

1011
00:40:53,760 --> 00:40:56,319
Speaker 3: And he's saying and he quote any inspirational thing. If

1012
00:40:56,360 --> 00:40:58,239
Speaker 3: you just want to say, come to Atlanta made whatever

1013
00:40:58,239 --> 00:41:01,120
Speaker 3: you want, what would you put on that billboard?

1014
00:41:02,960 --> 00:41:05,160
Speaker 2: It would probably just be I don't know, it probably

1015
00:41:05,200 --> 00:41:07,719
Speaker 2: be something stupid. It'll probably just be like what is

1016
00:41:07,760 --> 00:41:08,360
Speaker 2: trap Sushi?

1017
00:41:08,440 --> 00:41:12,960
Speaker 1: And a QR co man like curios? You know what

1018
00:41:13,000 --> 00:41:13,319
Speaker 1: I'm saying?

1019
00:41:13,440 --> 00:41:15,759
Speaker 2: Yeah, because literally I've seen it all line so many

1020
00:41:15,800 --> 00:41:17,720
Speaker 2: times people be like, what the fuck is trap sushi?

1021
00:41:17,760 --> 00:41:20,120
Speaker 1: What is trapped in that matter? They do anything?

1022
00:41:20,120 --> 00:41:23,840
Speaker 2: Now they trapping? Like like I've heard so much. I

1023
00:41:23,880 --> 00:41:26,000
Speaker 2: literally just like, what is trap Sushi? Like people are

1024
00:41:26,040 --> 00:41:28,880
Speaker 2: like what is it? Like, yeah, scam there you go, Well.

1025
00:41:28,719 --> 00:41:30,960
Speaker 3: That's dope, man, Trup. Before we get out of here, man,

1026
00:41:31,000 --> 00:41:32,960
Speaker 3: tell folks how can they find you? How can they

1027
00:41:33,000 --> 00:41:36,080
Speaker 3: support trap Sushi? Get information? Come out to what y'all

1028
00:41:36,080 --> 00:41:38,160
Speaker 3: putting together? Like give in the info, bro.

1029
00:41:38,320 --> 00:41:39,960
Speaker 1: Yeah, so I'm true. You know.

1030
00:41:40,000 --> 00:41:42,080
Speaker 2: You can follow me on all socials at Troop brand,

1031
00:41:42,160 --> 00:41:43,960
Speaker 2: t R double O, P B R A N D

1032
00:41:44,480 --> 00:41:46,759
Speaker 2: and then you got Trapped Sushi. You can follow Trap

1033
00:41:46,800 --> 00:41:49,160
Speaker 2: Sushi at Trapped Sushi Official on Instagram.

1034
00:41:49,440 --> 00:41:51,440
Speaker 3: Yo, Man, well Trup, we appreciate this, like I said,

1035
00:41:51,480 --> 00:41:54,080
Speaker 3: and it's been the making. Yeah, it's supposed to be

1036
00:41:54,120 --> 00:41:55,600
Speaker 3: like episode four or five.

1037
00:41:55,760 --> 00:41:58,720
Speaker 1: Busy bro to get here though, Bro, I'm so glad.

1038
00:41:58,760 --> 00:41:58,920
Speaker 2: Bro.

1039
00:41:59,000 --> 00:41:59,959
Speaker 1: This is lit. This is lit.

1040
00:42:00,040 --> 00:42:02,560
Speaker 3: This is busy. Man. We congratulations on everything, man, can't

1041
00:42:02,600 --> 00:42:04,799
Speaker 3: wait to see it. I want to invite. I'm coming out.

1042
00:42:06,000 --> 00:42:07,719
Speaker 3: You know what I'm saying, and you.

1043
00:42:07,680 --> 00:42:11,360
Speaker 2: Know because I owe you and Butter I owe you,

1044
00:42:12,360 --> 00:42:14,359
Speaker 2: so you know what I'm saying. We do it this first, however,

1045
00:42:14,440 --> 00:42:15,960
Speaker 2: you know what I'm saying. We can make that makes sense.

1046
00:42:16,080 --> 00:42:17,880
Speaker 3: Yeah, we in there, man, We're in there. But yo, Bro,

1047
00:42:17,880 --> 00:42:20,600
Speaker 3: I appreciate you. Congratulations on everything, man, and we out.

1048
00:42:20,600 --> 00:42:24,760
Speaker 3: That's the pod, Sir. You've been listening to button Nomics

1049
00:42:24,800 --> 00:42:28,000
Speaker 3: and I'm your host, Brandon Butler. Got comments, feedback? Want

1050
00:42:28,000 --> 00:42:29,839
Speaker 3: to be on the show, Send us an email today

1051
00:42:29,840 --> 00:42:33,200
Speaker 3: at hello at butteronomics dot com. Butter Nomics is produced

1052
00:42:33,200 --> 00:42:36,920
Speaker 3: in Atlanta, Georgia at iHeartMedia by Casey Pegram, with marketing

1053
00:42:36,920 --> 00:42:39,880
Speaker 3: support from Queen and Nikki. Music provided by mister Hanky.

1054
00:42:40,239 --> 00:42:42,520
Speaker 3: If you haven't already, hit that subscribe button and never

1055
00:42:42,520 --> 00:42:44,600
Speaker 3: missed an episode, and be sure to follow us on

1056
00:42:44,680 --> 00:42:47,879
Speaker 3: all our social platforms at butter dot at l Listen

1057
00:42:47,920 --> 00:42:50,759
Speaker 3: to Better Nomics on the iHeartRadio app, Apple podcasts, or

1058
00:42:50,760 --> 00:42:52,279
Speaker 3: wherever you get your podcasts.