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Speaker 1: This is Bloomberg Business of Sports. The world changing and

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Speaker 1: what are the things we can do to transform our

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Speaker 1: business and engage our fans globally in different ways, people

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Speaker 1: are using their name and likeness to create more opportunities,

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Speaker 1: more steaks and companies. In order to turn the organization around,

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Speaker 1: we had to turn it around not only gets on

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Speaker 1: baseball operations side, but other business operations side well and

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Speaker 1: any other sport. Is very difficult, but I like to

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Speaker 1: blot my horizons and be able to expand. Sports need

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Speaker 1: to be consumed love and not to the big competitive

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Speaker 1: advantage for in artual property holders of sports content in

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Speaker 1: the media landscape. Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 1: Hi everyone, I'm Jason Kelly. Welcome to the Bloomberg Business

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Speaker 1: of Sports podcast. So excited today. I'm riding solo, but

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Speaker 1: I got a couple of guys with me. We've got

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Speaker 1: a lot to talk about, some news, a new season,

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Speaker 1: and just lacks man. So excited to have both Paul

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Speaker 1: Rabel and Mike Rabel with me of the premier lacrosse league,

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Speaker 1: the co founders brothers as you can probably tell. And

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Speaker 1: it's timely because of some news and timely because the

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Speaker 1: third season kicks off this weekend. Gentlemen, really really nice

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Speaker 1: to have you with me. Thanks for havings for having us.

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Speaker 1: All right, so Mike, let's talk about the news today

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Speaker 1: broken here on Bloomberg, which is a new round of funding. UH.

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Speaker 1: A pretty familiar face, I know to you guys jumping

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Speaker 1: in here. Robert Kraft, owner of the Patriots. His stadium

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Speaker 1: is where you're gonna be kicking off the season this weekend.

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Speaker 1: We'll talk about that a little bit later on, but

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Speaker 1: tell me about this round of funding. Why now and

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Speaker 1: what you're going to use the money for? Yeah, now,

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Speaker 1: UM appreciate that, and you know, we looked at it.

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Speaker 1: Really we started considering it right around the time we

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Speaker 1: were considering the merger of the MLL, so you know,

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Speaker 1: end of last year, UM, particularly after the summer, we

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Speaker 1: started having a conversation with to leave acrosse UM, and

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Speaker 1: as part of that conversation of the two leads coming together,

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Speaker 1: we decided to expand UM to an eight team UH

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Speaker 1: and absorb the Boston Cannons, which has now been rebranded

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Speaker 1: the Cannon's Lacrosse Club, which Paul plays on UM. And

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Speaker 1: as part of that, we also considered, you know, the

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Speaker 1: momentum and sort of forging a new path as the

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Speaker 1: market leader in professional acrosse. And what better way to

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Speaker 1: do that than take on strategic investors. UM. I think

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Speaker 1: a lot of entrepreneurs or founders talk about strategic investors,

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Speaker 1: but I think it really does come into play with us,

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Speaker 1: and particularly with Arctos Capital Partners leading this round. UM.

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Speaker 1: Their investments across the NBA other leagues soon to be

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Speaker 1: announced are really going to provide us a long list

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Speaker 1: of resources and a playbook. And then also with the

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Speaker 1: Craft coming along, you know, they were founding investors in

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Speaker 1: the MLS, so that will also provide us, uh, you know,

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Speaker 1: a pathway to the dues adults UM. And then also

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Speaker 1: bringing in uh Joe Tie again UM to to help

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Speaker 1: lead around. He's been invaluable UM as a member of

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Speaker 1: our board. And then also you know what he's been

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Speaker 1: able to do and revitalize in such a short time

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Speaker 1: with with the Brooklyn Nets. UM. A lot of that

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Speaker 1: strategy that he's put together with his management team has

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Speaker 1: been very helpful. So UM, it really came together then.

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Speaker 1: And then as far as your second question, how we're

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Speaker 1: thinking about uses of capital, UM, we continue to think

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Speaker 1: about resourcing our media team. You know, we want an

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Speaker 1: SBJ award last year for a new sports property. We're

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Speaker 1: up this year for UH Social Media the Year, and

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Speaker 1: we continue to you know, to be hailed as one

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Speaker 1: of the sort of innovator's net space. But then also

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Speaker 1: our our live game broadcast. We want to continue to

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Speaker 1: make fans feel like they're on the field UM, and

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Speaker 1: you have to do that through UH Enhanced Technology UM,

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Speaker 1: not only with our broadcast partners, but also own and

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Speaker 1: operated technology. So we're to continue to be building technology

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Speaker 1: and how using that with our partners and then also

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Speaker 1: being able to license that technology out in the future

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Speaker 1: is something we're looking to do. UM. We also want

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Speaker 1: to further resource our partnerships team, particularly on our sponsorship side.

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Speaker 1: It's one thing to bring on a new sponsor, but

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Speaker 1: it's really hard to to make sure that relationship stays

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Speaker 1: strong for the long term, and so we want to

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Speaker 1: further resource that UM. And then I think the last piece,

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Speaker 1: which you know, just you know a lot about is

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Speaker 1: invested in youth across UM and making sure that we

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Speaker 1: are playing well alongside all of our partners on the

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Speaker 1: youth side, and then continuing to unlock opportunities for future players. Interesting. Interesting, Yeah,

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Speaker 1: I have a I have a captive audience for that

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Speaker 1: for that element for sure. So so, Paul, you know,

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Speaker 1: Mike mentioned the merger with the MLL, which is a

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Speaker 1: fascinating one. As a former MLL player, of course you

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Speaker 1: were in that league. You're um, you know, back with

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Speaker 1: the candidates. I mean, it's it's a fascinating journey in

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Speaker 1: that regard. But take a step back and and help

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Speaker 1: us understand, because I don't think we've talked about it

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Speaker 1: on this program, what that merger means for the game,

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Speaker 1: and you know what we can sort of expect now

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Speaker 1: that we're going to see this combined product on the

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Speaker 1: field coming up this weekend. Yeah, yeah, it's a great question, Jay.

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Speaker 1: So I think pro what makes pro sports so dynamic

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Speaker 1: is that people congregate and venue and on screen to

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Speaker 1: watch the best in the world at their specific craft,

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Speaker 1: and there's relationships that are developed uniquely with the players

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Speaker 1: on screen. You know, modern generation of Gen z's and

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Speaker 1: millennials have built that relationship and standom largely through social

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Speaker 1: media and lifestyle and relatability, and then the previous generations

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Speaker 1: oftentimes developed it through city based affiliation or lineage of

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Speaker 1: team and sometimes family lineage. But what they all have

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Speaker 1: in common is that you know when you're watching a

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Speaker 1: competition on field, whether it's the pro game or the

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Speaker 1: international game at the Olympics, is that you're watching a

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Speaker 1: culmination of the best talent. And when we launched the PLL,

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Speaker 1: we brought over two hundred of the best players in

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Speaker 1: the world. But what one thing we know about sports

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Speaker 1: or dynamic is the underdog story and that there are

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Speaker 1: more players constantly developing and striving to reach the top.

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Speaker 1: And you see it in mixed martial arts where you

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Speaker 1: have the UFC in competing leagues, and for US, we

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Speaker 1: felt like mL previously was the competing league but also

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Speaker 1: a feeder system into the p LL, as we had

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Speaker 1: enhanced professional across quite quickly UH and leading with our

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Speaker 1: NBC partnership. But now that we're able to conjoin the

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Speaker 1: properties um for a league like mL that had been

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Speaker 1: around for twenty years and established roots and communities across

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Speaker 1: the US, being able to not just bring some of

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Speaker 1: those best players over, one being Lyle Thompson, who I

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Speaker 1: play with now. As as I talked to you from

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Speaker 1: my hotel room at alette Um, but also we're we're

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Speaker 1: able to bring over fans that had been watching MLL

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Speaker 1: for a long time, so it's it's definitely unique to

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Speaker 1: the history of professional sports in America that you have

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Speaker 1: a third year league now armed with twenty years of history.

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Speaker 1: It's usually the reverse, where through the merger, the new

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Speaker 1: league gets tucked into the former league branding and operation.

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Speaker 1: So we're definitely humbled by this process, and it was

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Speaker 1: one that we had set out to do from the

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Speaker 1: get go. But moving forward, especially for a newer professional league,

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Speaker 1: the narrative is a lot more easily digested. Professional Lacrosse

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Speaker 1: is the p L. It's on NBC every weekend throughout

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Speaker 1: the summer and into the middle of September. It's a

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Speaker 1: regular season, all star culminating in the playoffs in championships,

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Speaker 1: and the best players are on screen every weekend. So

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Speaker 1: that type of simplicity for a league that's trying to

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Speaker 1: burst into the mainstream. UH, spotlight is something that I

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Speaker 1: think is the biggest reward and outcome of the n

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Speaker 1: m A. Well, you gave me a really interesting way

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Speaker 1: into something I definitely want to talk to both of

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Speaker 1: you about, and Michael, I'll start with you this media landscape.

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Speaker 1: I mean, you guys find yourself at this fascinating moment, uh,

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Speaker 1: both at the start of the league with the huge

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Speaker 1: deal that you did with NBC, and then you're sort of,

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Speaker 1: to some extent not just along for the ride, but

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Speaker 1: a main player. As we start to think about how

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Speaker 1: sports are consumed and distributed. You're gonna have games not

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Speaker 1: only on NBC and NBC Sports, but that's going to

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Speaker 1: give way to Peacock, and so you're going to be

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Speaker 1: streaming as well. Help me understand what you guys have

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Speaker 1: learned about this game and the consumption of this game

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Speaker 1: and the consumption of sports and how that's evolving. Yeah,

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Speaker 1: I mean, I'll take the first stab at it. But UM,

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Speaker 1: I think last year we realized that UM to your

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Speaker 1: question around consumption, UM, that digital consumption particular early on

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Speaker 1: our O T T platform formally NBC Gold. And now

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Speaker 1: to your point, we moved to Peacock. UM last year.

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Speaker 1: Are our number of subs year over year was up

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Speaker 1: a hundred, right, and we only had a third of

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Speaker 1: the games on NBC Gold compared to twenty nine UM.

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Speaker 1: And so just from our own data, we are we're

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Speaker 1: seeing higher levels of digital consumption. UM, and I think

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Speaker 1: that you know, at the same time, you know, we

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Speaker 1: still have to be intentional and thoughtful about our linear

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Speaker 1: presence UM. I think one of the misnomers is that

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Speaker 1: like linear is free, and while like in your mind

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Speaker 1: it may be free, as a consumer, you're actually put

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Speaker 1: paying a licensing fee as part of your bundle for

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Speaker 1: whoever your your pain as your cable provider. UM. That said,

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Speaker 1: because linear is still prevalent and important, UM, it's important

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Speaker 1: for us to continue to push um UH and and

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Speaker 1: promote our linear presence with with NBC this year on

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Speaker 1: NBC Maine and then also nbcsn But we're excited to

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Speaker 1: be a part of Peacock. Peacock continues to get more

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Speaker 1: resources from NBCU. UM, we know our audience is consuming

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Speaker 1: our product digitally, and then it's not U to really

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Speaker 1: continue to invest and think about that that that that experience,

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Speaker 1: whether you're watching it on mobile or you're watching it

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Speaker 1: so you're connected TV, to make sure that UM. You know,

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Speaker 1: while lacrosse is a fast moving sport, it is able

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Speaker 1: to be consumed and watched at a high rate and

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Speaker 1: and engage rate, whether no matter the platform you're watching

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Speaker 1: it on and so Paul that that does take me

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Speaker 1: to this notion of the on field product of which

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Speaker 1: you are both an architect and a player literally, and

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Speaker 1: I do wonder how you think about that. And I

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Speaker 1: know this is something we've talked about before. How you

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Speaker 1: balance the quality of play, the ability for the players

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Speaker 1: to do their thing, while at the same time creating

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Speaker 1: a product it is more attractive to the viewer that

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Speaker 1: gives people a sense of the game. And you guys

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Speaker 1: obviously revolutionize things like the you know, the in helmet, microphones,

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Speaker 1: the in game you know all of that stuff. But

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Speaker 1: how do you what's the process for kind of figuring

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Speaker 1: out how to make it a more attractive product while

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Speaker 1: still kind of respecting the game. Yeah, it's a great question.

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Speaker 1: We think about our business from a product and distribution

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Speaker 1: standpoint to answer your questions specifically and as a single

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Speaker 1: entity company. It's one of the reasons why we've attracted

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Speaker 1: we think the best sports ownership group in North America,

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Speaker 1: and now bringing on the Crafts and arc Does and

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Speaker 1: the leadership that they respectively have across a number of

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Speaker 1: different properties adding value to ours is that Jason, we

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Speaker 1: can make decisions and make decisions quickly what's right for

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Speaker 1: the game from a competitive, integrity and entertainment standpoint. Look

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Speaker 1: at the history of pros sports. A lot of new

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Speaker 1: rules have been first instituted by the professional leagues. So

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Speaker 1: it's the NBA and the three point r to the

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Speaker 1: NFL and the two point conversion. There's like all these

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Speaker 1: different leadership positions that pro sports can take. And what

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Speaker 1: we set out to do is think about it both

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Speaker 1: from a from a product standpoint, So how can we

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Speaker 1: enhance the experience for our players and the competition on

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Speaker 1: the field, and how does that impact our fans viewing?

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Speaker 1: And then how can we distribute it as far and

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Speaker 1: wide as possible. And so what Mike was referencing is

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Speaker 1: this um this like intersection between streaming and traditional linear viewership.

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Speaker 1: And what's exciting is that a lot of the networks,

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Speaker 1: and especially our network partner in NBC Universal, is simulcasting.

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Speaker 1: So when we say all of our games are on Peacock,

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Speaker 1: that means all forty four of of our games are

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Speaker 1: available there, and then the other half are also being

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Speaker 1: exclusive to linear. So we have games on NBC Sports

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Speaker 1: and NBC Proper, and when those games are there, if

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Speaker 1: someone doesn't have a cable bundle, they're also watching it

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Speaker 1: on Peacock. We are driving games exclusively to Peacock because

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Speaker 1: we're seeing now that households across America on average has

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Speaker 1: four streaming service subscriptions. There's two hundred and fifty million

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Speaker 1: streaming subscriptions in the US and the cable bundle is

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Speaker 1: down to eighty millions. And so I think for as

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Speaker 1: long as the cable bundle will be around, will be

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Speaker 1: on television because there is the blue blood mark, there's

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Speaker 1: the validation that you get from being available on television

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Speaker 1: for sports fans the top of the household to the bottom.

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Speaker 1: But we're tracking trends quickly and we want to be

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Speaker 1: where every lacrosse fan is, and that's our strategy around distribution.

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Speaker 1: From a product standpoint, I'll say that lacrosse has been

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Speaker 1: known in dub for the fastest game on two feet

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Speaker 1: for for a long time. It's a big field and

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Speaker 1: players move up and down, and they put the ball

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Speaker 1: in the net more times than they do in hockey

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Speaker 1: and soccer. Uh. But when we looked at the game

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Speaker 1: on television and took an objective eye, we looked at

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Speaker 1: a few things like on a big field, it's hard

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Speaker 1: to feel the pace from your television or if you're

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Speaker 1: watching on your laptop, you know, tablet or phone. So

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Speaker 1: if we shorten the middle of the field, maybe we

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Speaker 1: can see kind of eyeline gold a goal a little

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Speaker 1: bit better. We also notice for non m across vans

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Speaker 1: that they had a tough time tracking a ball because

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Speaker 1: it moves over a hundred miles an hour and a

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Speaker 1: shot and call it fifty sixty miles an hour in

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Speaker 1: a past. So we changed the color of the ball

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Speaker 1: to op the yellow, which is the color they use

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Speaker 1: in tennis that matches a hundred mile in our serves

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Speaker 1: and sixty mile and our valleys. So things that we

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Speaker 1: are constantly looking at evolving at the pro level that

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Speaker 1: we're certain that at some point college and the use

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Speaker 1: system will adapt. And if not, that's okay because as

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Speaker 1: you evolved as a player in any pro sport, whether

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Speaker 1: it's you know, wrestling at the n C Double A

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Speaker 1: level to m m A and UFC. We're taking that

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Speaker 1: week because I think we're tracking positive trends of what

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Speaker 1: we've done thus far with the Fiel. Yeah, you know, Mike,

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Speaker 1: we've talked a lot about how people are consuming it,

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Speaker 1: you know, via their television or their computer or their smartphone.

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Speaker 1: Let's talk about the live portion, the in person portion.

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Speaker 1: I believe I saw a tweet from you yesterday saying

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Speaker 1: that you guys, and this would have been as of

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Speaker 1: Tuesday of the week before um, the first the kickoff

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Speaker 1: to the season, that you had sold more tickets already

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Speaker 1: for the for the series this weekend then you had

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Speaker 1: sold it any previous venue. What accounts for that in

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Speaker 1: your first of all, is that true? And do I

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Speaker 1: have that right and be what accounts for that in

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Speaker 1: your estimation? Yeah? Um, I think so. First of all, yeah,

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Speaker 1: it is true. Um. And I think it's two things. Um. One,

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Speaker 1: UM twenty team was our in noagural year and there

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Speaker 1: were uh, some some you know, some level of healthy

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Speaker 1: skepticism around is this uh, is this real? What's it's

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Speaker 1: going to look like? Um? I remember fielding calls from

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Speaker 1: reporters around are you going to be league? Is able

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Speaker 1: to make it through the entire year or not? So

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Speaker 1: I think there was some hesitation from the fan ecosystem.

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Speaker 1: Um uh. And then I think last year as well,

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Speaker 1: and being one of the first leagues ever I'm sorry

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Speaker 1: won the first league to announce our our return to play,

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Speaker 1: and I say bubble format UM, having the credibility to

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Speaker 1: actually keep that no call, no COVID on site outbreaks,

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Speaker 1: and then being able to drive ratings up throughout the

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Speaker 1: UH that season. And then also you know, with UH,

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Speaker 1: you know college across being canceled, UM, we were able

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Speaker 1: to sort of be the the only lacrosse product in

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Speaker 1: in a COVID year UM, And so I think that

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Speaker 1: increased our our our our presence in the ecosystem. And

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Speaker 1: I think the second pieces strategically, we decided to move

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Speaker 1: ticket sales and house UM in the first year UM.

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Speaker 1: And then also every year, you you make mistakes, you

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Speaker 1: learn from decisions you make, and first year we outsourced

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Speaker 1: it to an agency, and UM, you know, we ended

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Speaker 1: up building that in house and then had to press

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Speaker 1: pause obviously, But then we're able to rebuild that quickly

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Speaker 1: and take that roadmap that we developed apply to one

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Speaker 1: and we're seeing that ticket sales team really execute. And

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Speaker 1: so the credit goes to you know, our leaders over there,

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Speaker 1: McK davis and Danny cass Boy and Jared Smawley and

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Speaker 1: what they've been able to do in the town they've

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Speaker 1: been able to track and how quickly they've been able

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Speaker 1: to sell tickets as well. Um. I think those are

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Speaker 1: the big components. That's what's led to this early success.

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Speaker 1: And we have a lot more to do obviously, UM,

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Speaker 1: but it's all signs are pointing to it being the

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Speaker 1: most successful from the tickets perspective this year. And so,

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Speaker 1: pauls as we start to wrap up here a little bit,

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Speaker 1: you know, tell me about the this ownership group as

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Speaker 1: it has expanded, because one of the elements I find

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Speaker 1: fascinating and you both alluded to it earlier, is you've

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Speaker 1: got owners across other professional sports who are getting involved

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Speaker 1: in this game, who have experienced in the NBA, the NFL, MLS,

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Speaker 1: and you know, all the big pro leagues. From both

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Speaker 1: an athlete and a an executive perspective, Paul, what do

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Speaker 1: you take like, what are some of the lessons that

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Speaker 1: that you've already learned or what do you expect to

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Speaker 1: learn from some of these folks who are you know,

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Speaker 1: dealing with labor issues, who are dealing with all the

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Speaker 1: other issues that we've been talking about. Yeah, well, we've

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Speaker 1: been really selective and we've been fortunate to be in

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Speaker 1: a position where we can add new investors like Arctos

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Speaker 1: in the crafts based on improving the big areas of

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Speaker 1: of what it takes to build a professional sports league.

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Speaker 1: So we talked about before, Jason, but you look at media, sponsorship, tickets, merchandise, youth,

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Speaker 1: and then underneath all of it, they all plug in

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Speaker 1: the product. So product improvement is something that all of

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Speaker 1: our investors trust us as across Native to really like

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Speaker 1: continue to improve and focus on and where they add

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Speaker 1: value or each of those kind of five buckets that

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Speaker 1: I have mentioned. So when you have someone like Joe

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Speaker 1: Tie who grew up Flame Lacrosse, who has one of

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Speaker 1: the strongest pulses in international um international business through Ali

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Speaker 1: Baba and then his ownership with the Brooklyn Nets on

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Speaker 1: the NBA side, he's a really unique investor and he's

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Speaker 1: on our board. Then you have folks like HBS, you

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Speaker 1: have the Craft, you have Rain, you have Churning, and

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Speaker 1: there are groups that have not only ownership positioned in

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Speaker 1: pro sports leagues that are outside of the Big four,

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Speaker 1: but they specialize in new media, which again we we

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Speaker 1: view sport as a combination of product and distribution, but

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Speaker 1: it's really entertainment and so if you can get distribution

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Speaker 1: and media down, which has become pronged out beyond just linear,

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Speaker 1: it's how what you're doing on social, email, digital owned

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Speaker 1: and operated technology, as Mike had mentioned, mobile apps, things

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Speaker 1: that we're continuing to develop, getting into gaming, sports betting.

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Speaker 1: That's where we really learned. Something that I continue to

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Speaker 1: learn from Mike record release is how often we tap

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Speaker 1: into our ownership group for introductions, for advice, for strategy UM.

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Speaker 1: And then we have like our Blue Bud lacrosse investors

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Speaker 1: like Breutch Jefferson, who um will oh largely a lot

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Speaker 1: of his economic prosperity in business and finance to what

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Speaker 1: he learned on the lacrosse field. So we UM, we

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Speaker 1: we've been lucky and we're really excited about this group.

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Speaker 1: It's diverse and uh and so it positions us well

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Speaker 1: and and we're always kind of reminding ourselves that, um,

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Speaker 1: you know, we don't know what we don't know, and

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Speaker 1: there's a lot more to learn and to be innovators,

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Speaker 1: to continue to push, we have to be fast, and

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Speaker 1: we have to be thoughtful, we have to be intuitive,

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Speaker 1: we have to be predicative, UM. And we know that

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Speaker 1: in sports, you know, you basically have six months, sometimes

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Speaker 1: six weeks in six days to catch up friend, and

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Speaker 1: everyone else is going to follow. So we innovate like

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Speaker 1: a Mike and helmet. Everyone else is innovating with a

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Speaker 1: Mike and helmet the next season or later that season.

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Speaker 1: So what's our next thing? And constantly have to be pressing.

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Speaker 1: It's an athlete, gene, and we're all athletes that are

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Speaker 1: operating this league, which is also unique and fun. But

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Speaker 1: but we find those shared values with our investors. Alright, Mike,

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Speaker 1: last question to you, and I will fully admit that

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Speaker 1: I lifted this question from my lacrosse playing son, uh well,

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Speaker 1: because I asked him what I should be asking you guys,

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Speaker 1: and and one of the smart questions he gave me

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Speaker 1: was actually points back to something Paul was just talking about,

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Speaker 1: which is, you know what you learned from the other leagues.

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Speaker 1: And one of the things we've seen with the NFL

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Speaker 1: and the NBA specifically is it becomes a twelvemonth media season.

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Speaker 1: In many ways, you've got all these sort of things,

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Speaker 1: whether it's the draft or other things that people get

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Speaker 1: excited about. One thing Will was musing a lot about

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Speaker 1: is a PLL combine, Like are these the sorts of

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Speaker 1: things that you eyes are considering to keep the game

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Speaker 1: front of mine throughout the year. Yeah. Now, well, well

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Speaker 1: very sharp obviously, uh. And that's something we're we're we're

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Speaker 1: starting to really road map against our our our long

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Speaker 1: term planning. And I think that as as a as

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Speaker 1: a content business, UM, you have to think about you know,

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Speaker 1: the twelve twelve months uh in the calendar year, and

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Speaker 1: in what you can provide that's new US And so

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Speaker 1: there's always a balance, um around sort of building new properties. Um.

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Speaker 1: And if you talk to the folks in the NFL,

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Speaker 1: you know, the NFL Combine took about twenty years. It's

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Speaker 1: actually successful and profitable for them, and early on it

404
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Speaker 1: was it was a massive investment and and sort of

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Speaker 1: uh a laws leader for O for other properties. And

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Speaker 1: so as we think about developing more content, particularly internationally,

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Speaker 1: something that that we're starting to scratch the surface on

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Speaker 1: the twenty nine were able to do exhibition, uh tournament

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Speaker 1: over in Japan. UM. You know, combine is definitely part

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Speaker 1: of the conversation, right. UM, it's always a balance with

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Speaker 1: you know, what sort of commercial interest can we bring

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Speaker 1: into offset those costs. But I do think it's a

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Speaker 1: great opportunity to showcase UM more talented in the lacrosse ecosystem,

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Speaker 1: you know, the skill of these players, how great athletes

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Speaker 1: they actually are. UM, and then also provide more content

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Speaker 1: to will point that's not necessarily just highlights from the season. Right,

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Speaker 1: all right, gentlemen, Well, I can talk to you all

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Speaker 1: day about LAX and UH look forward to the next time.

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Speaker 1: Looking forward to seeing some games uh this season. Mike

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Speaker 1: great Bull Paul Rabel, co founders of the Premier Lacrosse League,

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Speaker 1: big news today with the new round of investment and

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Speaker 1: on the verge of season three. Thank you both so much.

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Speaker 1: Thanks awesome. Thanks you've been listening to the blue Birke

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Speaker 1: Business of Sports podcast. We're here with you every Monday,

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Speaker 1: Wednesday and Thursday, and of course catch our show on

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Speaker 1: blue Berg Radio. H