WEBVTT - Cranberries

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<v Speaker 1>Welcome to Stuff You Missed in History Class, a production

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<v Speaker 1>of iHeartRadio. Hello, and welcome to the podcast. I'm Holly

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<v Speaker 1>Frye and I'm Tracy V. Wilson. This is a time

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<v Speaker 1>of year when it's popular for people to argue about food,

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<v Speaker 1>one of my least favorite activities. I'm laughing. I'm laughing

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<v Speaker 1>because it's always time to argue about food, but they're

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<v Speaker 1>specific foods this time of year that are the subject

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<v Speaker 1>of arguments. Yeah, I hate it. We can talk about

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<v Speaker 1>that behind the scenes on Friday, but I sure hate

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<v Speaker 1>the food arguments anyway. A lot of the talk that

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<v Speaker 1>pops up around the holidays is about what kind of

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<v Speaker 1>cranberry sauce people have at Thanksgiving and Christmas dinners and

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<v Speaker 1>other holiday feasts. If you have them, we'll talk about why.

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<v Speaker 1>I hate that entire argument. But it reminded me that

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<v Speaker 1>I actually put Cranberry's on my list a while back,

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<v Speaker 1>and then I kind of spaced out about them. They

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<v Speaker 1>got on my list because one of my BFFs is

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<v Speaker 1>a cranberry girl. I call her Cranberry Queen. She may

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<v Speaker 1>or may not have cranberry tattoos, and I love her,

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<v Speaker 1>and so I feel like a jerk for sitting on

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<v Speaker 1>this topic for so long after I put it on

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<v Speaker 1>my list. But we're going to talk about cranberries today

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<v Speaker 1>in their history. This is a largely North American episode.

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<v Speaker 1>Heads up, because cranberries are native to North America, the

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<v Speaker 1>cranberries we eat there are other cranberries not as popular

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<v Speaker 1>for eating, So, as Holly just said, the cranberries we

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<v Speaker 1>typically eat today are native to North America grown in

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<v Speaker 1>other places. Today, an estimated ninety eight percent of all

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<v Speaker 1>the cranberries are grown in the US and Canada, with

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<v Speaker 1>the US producing about four hundred thousand tons of the fruit.

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<v Speaker 1>Canada comes in at a little less than half of that.

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<v Speaker 1>Those statistics make this kind of obvious, but there's a

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<v Speaker 1>very clear belt across the northern United States and into

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<v Speaker 1>Canada that has the best conditions for growing cranberry's. Wisconsin

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<v Speaker 1>produces more than half of the cranberry is grown in

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<v Speaker 1>the US, which, as a Massachusetts resident, surprised me a bit.

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<v Speaker 1>Massachusetts actually comes in second. Both of those states claim

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<v Speaker 1>the cranberry as their state fruit or berry. I can

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<v Speaker 1>explain why that happens. Yeah, Massachusetts is a lot smaller.

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<v Speaker 1>I think if you did a density of cranberry production,

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<v Speaker 1>Massachusetts would probably be the number one, And I would

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<v Speaker 1>say that there is a lot of cranberry marketing in

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<v Speaker 1>New England Wisconsin also, Actually I could not say about

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<v Speaker 1>Wisconsin because I've only visited there a couple times that

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<v Speaker 1>it was years ago. Yeah, super popular in both places,

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<v Speaker 1>but I think it really just comes down to the

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<v Speaker 1>fact that Massachusetts is a much smaller state. Cranberries, you

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<v Speaker 1>may or may not know, actually grow on vines. Those

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<v Speaker 1>vines can grow as long as six feet and they

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<v Speaker 1>have kind of these stolens that grow up from the

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<v Speaker 1>vine that carry the flowers and ultimately the berries. So

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<v Speaker 1>the vine crawls along then and then there are these

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<v Speaker 1>kind of pieces that grow up from the ground into

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<v Speaker 1>the air, and that's where all of the action happens.

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<v Speaker 1>These vines are classified as perennial shrubs, and it actually

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<v Speaker 1>takes several years for a vine to mature to the

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<v Speaker 1>point that it bears fruit. If you're used to other

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<v Speaker 1>kinds of vining plants like squashes, this may be surprising

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<v Speaker 1>because they have like one season, But these guys are

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<v Speaker 1>long lived because once a vine does start to bear fruit,

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<v Speaker 1>it will bear fruit for years. Well cared for vines

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<v Speaker 1>last more than one hundred years. There are a number

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<v Speaker 1>of cranberry producers that say that they have vines that

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<v Speaker 1>are one hundred and fifty years old or more. And

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<v Speaker 1>then cranberries, once the fruit is ready in the autumn,

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<v Speaker 1>are harvested in two different ways. They can be picked

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<v Speaker 1>off the vine dry, but the much more common method

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<v Speaker 1>uses bog flooding. This has actually led to some confusion

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<v Speaker 1>as I was doing research. Every time I went to

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<v Speaker 1>like a cranberry producer's website, they were like, no, cranberries

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<v Speaker 1>don't grow underwater. So clearly a lot of people think this.

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<v Speaker 1>Cranberries do not grow in the water. They just do not.

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<v Speaker 1>So if you thought that, it's because you see the

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<v Speaker 1>bogs filled with water. And that's because in bog flooding,

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<v Speaker 1>the night before the harvest, growers pump in big farms

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<v Speaker 1>about a foot and a half of water into their

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<v Speaker 1>bogs and let it set overnight. Smaller producers may put

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<v Speaker 1>less water in, but the air pockets that are inside

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<v Speaker 1>cranberries cause some of the right berries to just pop

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<v Speaker 1>right off the vine and float to the surface on

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<v Speaker 1>their own. But then the next day after they've sat overnight.

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<v Speaker 1>The farmer takes a machine that's called a beater out

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<v Speaker 1>into the bog. It has this cylindrical wheel across the

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<v Speaker 1>front that beats the water and it combs through the

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<v Speaker 1>vines to pull the remaining berries off. Once all of

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<v Speaker 1>the berries have been floated, they are then corralled. They're

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<v Speaker 1>usually like these big straps that go around them to

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<v Speaker 1>keep them all together, and then they are shoveled onto

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<v Speaker 1>belts or lifts that carry them upward and then dump

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<v Speaker 1>them into a truck so that they can be carried

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<v Speaker 1>to a processing plant. There they will be washed and

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<v Speaker 1>prepped for the consumer market or food service supply, or

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<v Speaker 1>they then go to an additional processing center or even

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<v Speaker 1>within that same center to be canned or used for juice.

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<v Speaker 1>The wet method is faster and it costs less. It

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<v Speaker 1>requires about a quarter the number of people, and a

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<v Speaker 1>whole bog can be harvested in less than a day,

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<v Speaker 1>and that's why it's the most popular way to harvest them.

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<v Speaker 1>But because it takes the whole crop of the area

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<v Speaker 1>at once, it's likely that there are different levels of

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<v Speaker 1>ripeness across all those berries. With dry harvesting, it is

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<v Speaker 1>possible to pick individual berries, all of them at their

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<v Speaker 1>peak of ripeness, although that's obviously not especially efficient. Cranberries

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<v Speaker 1>are normally harvested from mid September to mid November, so

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<v Speaker 1>as fresh fruit, they have a small window for consumers. Yeah,

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<v Speaker 1>they do keep for quite a while, but in in

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<v Speaker 1>terms of like peak of freshness, it's not that long.

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<v Speaker 1>But the actual story of cranberries goes back way beyond

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<v Speaker 1>recorded history. So the movements of glaciers are credited with

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<v Speaker 1>carving out these sort of perfect areas that have a

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<v Speaker 1>mix of sand and clay with peat and additional soil

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<v Speaker 1>and rock debris. And this substrate, along with highly acidic

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<v Speaker 1>soil and a high water table, creates the perfect environment

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<v Speaker 1>for cranberry vines to thrive. Cranberry use goes back thousands

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<v Speaker 1>of years, at least twelve thousand years that we know of.

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<v Speaker 1>The Wampanog people reportedly started picking them that far back,

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<v Speaker 1>both to eat and to treat ailments. And these wild cranberries,

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<v Speaker 1>which the Wampanog called sesamunyish, were ground into a grit

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<v Speaker 1>style food sometimes other times they were combined with dried

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<v Speaker 1>meat and fat to make Pemmican, and that deep red

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<v Speaker 1>color of the berries was also used by these people

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<v Speaker 1>for dying cloth. So the cranberry is, to be clear,

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<v Speaker 1>called other things in other areas by different Native American tribes.

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<v Speaker 1>The Peacock called them a bimi, for example, but they

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<v Speaker 1>were using them in very similar ways to what we

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<v Speaker 1>described the Wampanog doing. There are also some cranberry varieties

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<v Speaker 1>that are native to Europe, especially to around Britain and

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<v Speaker 1>the Netherlands. So when colonists from Europe moved to North America,

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<v Speaker 1>they were already familiar with these fruit, although they had

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<v Speaker 1>not seen them prepared in the same way that the

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<v Speaker 1>indigenous peoples of North America did. The colonists learned these

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<v Speaker 1>other prep methods and also started using cranberries for juice.

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<v Speaker 1>It's often reported that Europeans referred to the berry as

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<v Speaker 1>a crane berry, because the flowers of the plant have

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<v Speaker 1>a similar profile to a sandhill crane. From there, that

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<v Speaker 1>word was eventually shortened to cranberry. Yeah, and I should

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<v Speaker 1>say that is the story that is given for it,

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<v Speaker 1>but maybe we don't have that well documented, and there

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<v Speaker 1>are some arguments that it's a little bit different. In

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<v Speaker 1>the etymology might be slightly different. The North American varieties

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<v Speaker 1>of cranberries were already well known to European colonists and

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<v Speaker 1>visitors to North America by the sixteen seventies. In the

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<v Speaker 1>book New England's Rarities Discovered in Birds, Beasts, Fishes, Serpents

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<v Speaker 1>and Plants of that Country, which was published in sixteen

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<v Speaker 1>seventy two and then republished in the nineteenth century, writer

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<v Speaker 1>John Jocelyn included an entry on cranberry's which read quote

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<v Speaker 1>cranberry or bearberry, because bears use much to feed upon them.

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<v Speaker 1>Is a small trailing plant that grows in the salt

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<v Speaker 1>marshes that are overgrown with moss. The tender branches, which

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<v Speaker 1>are reddish, run out in great length, lying flat on

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<v Speaker 1>the ground, where at distances they take root, overspreading sometimes

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<v Speaker 1>half a score about twenty acres, sometimes in small patches

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<v Speaker 1>of about a rude a root is roughly a quarter

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<v Speaker 1>of an acre or the like. The leaves are like

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<v Speaker 1>box he's referring to uxis, but greener, thick, and glistening.

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<v Speaker 1>The blossoms are very like the flowers of our English

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<v Speaker 1>night shade, after which succeed the berries. Hanging by long

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<v Speaker 1>small footstalks, no bigger than a hair. At first, they

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<v Speaker 1>are of a plain yellow color, afterwards red and as

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<v Speaker 1>big as a cherry. Some are perfectly round, others oval,

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<v Speaker 1>all of them hollow, of a sour astringent taste. They

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<v Speaker 1>are ripe in August and September. And his account also

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<v Speaker 1>mentions that cranberries are good for scurvy and for curing fevers,

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<v Speaker 1>and he mentioned something that sounds a lot like the

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<v Speaker 1>cranberry sauce lots of people make today, noting that the

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<v Speaker 1>indigenous people of the area quote use them much, boiling

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<v Speaker 1>them with sugar for sauce to eat with their meat,

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<v Speaker 1>and it is a delicate sauce, especially for roasted mutton.

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<v Speaker 1>Some make tarts with them, as with gooseberries. Coming up,

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<v Speaker 1>we're going to talk about an English naturalist and his

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<v Speaker 1>experience with cranberries, but first we'll have a sponsor brain. So,

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<v Speaker 1>as we said, this episode is largely about the life

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<v Speaker 1>of the cranberry in the US, but it did also

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<v Speaker 1>have developments in Europe. In seventeen sixty nine, English naturalist

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<v Speaker 1>Sir Joseph Banks made a note in his travel diary,

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<v Speaker 1>which was published posthumously as Journal of the right Honorable

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<v Speaker 1>Sir Joseph Banks Bart KBPRS during Captain Cook's first voyage

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<v Speaker 1>in HMS Endeavor in seventeen sixty eight seventy one to

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<v Speaker 1>Terra del Fuego. That is a misspelling the Odahiti, New Zealand, Australia,

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<v Speaker 1>the Dutch East Indies, et cetera. And he writes of them, quote,

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<v Speaker 1>here are also great plenty of cranberries, both white and

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<v Speaker 1>red arbutus rigida. The specific location that he saw these

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<v Speaker 1>berries is actually a little unclear, because he references in

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<v Speaker 1>this particular piece of writing that they are just outside

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<v Speaker 1>of Cape Saint Vincent, that's in Portugal. But this chapter

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<v Speaker 1>of his diary covers the time that the group was

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<v Speaker 1>traveling from Rio de Genero to Tierra del Fuego. So

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<v Speaker 1>it seems like he gets a little bit loosey goosey

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<v Speaker 1>with the names of other places and bodies of water,

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<v Speaker 1>because there are places in his journal where he qualifies

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<v Speaker 1>things by saying he thinks the name he mentions is

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<v Speaker 1>the correct one. So I believe he saw these cranberries

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<v Speaker 1>in South America, not off the coast of Europe. In

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<v Speaker 1>any case, these berries made an impression because over the

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<v Speaker 1>next couple of decades, Banks actually had some cranberry seeds

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<v Speaker 1>brought to Britain so that he could grow them himself,

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<v Speaker 1>and while these were cultivated there, they were not ever

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<v Speaker 1>intended for sale. This is because he was a botanist

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<v Speaker 1>and naturalist, but it also might have been a little

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<v Speaker 1>bit because while you can grow cranberries from seed, it

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<v Speaker 1>is not the preferred method. It's very difficult to ensure

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<v Speaker 1>their outcome because they have to be pollinated by local

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<v Speaker 1>bees and their pollen is too heavy to be carried

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<v Speaker 1>by the wind. And it is also unrealistic for someone

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<v Speaker 1>to manually pollinate an entire vines worth of berries. So

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<v Speaker 1>because bees are doing the work and it's local bees,

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<v Speaker 1>this means it is very easy for cross pollination to happen,

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<v Speaker 1>and that means it can lead to very different berries

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<v Speaker 1>then the seed plant may have produced. So if you

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<v Speaker 1>have a great cranberry vine and you're like, I'm going

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<v Speaker 1>to take the seeds from this, don't count on having

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<v Speaker 1>the same berries at the end of that process. Propagating

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<v Speaker 1>through cuttings from established vines is usually the preferred method. Yeah,

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<v Speaker 1>there are some plants that people manually pollinate today, but

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<v Speaker 1>like not with the number of flowers you would need

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<v Speaker 1>to pollinate as like a not at scale. Right, you

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<v Speaker 1>could do that at your house for fun, but even

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<v Speaker 1>then getting enough that you could make anything worthwhile might

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<v Speaker 1>be some effort. Yeah. Even as Banks was on his

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<v Speaker 1>voyage with cook cranberries were already popular enough in England

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<v Speaker 1>to occasionally appear in cookbooks. In seventeen sixty nine, The

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<v Speaker 1>Experienced English Housekeeper was written by Elizabeth Raffld, and she

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<v Speaker 1>included information about putting up cranberries for later use. Sometimes

0:13:13.640 --> 0:13:17.240
<v Speaker 1>this is described as preserving them, but you'll see there

0:13:17.280 --> 0:13:20.640
<v Speaker 1>wasn't really anything in the way of preserving the berries

0:13:20.679 --> 0:13:24.559
<v Speaker 1>other than just storing them properly. Quote, get your cranberries

0:13:24.600 --> 0:13:28.120
<v Speaker 1>when they are quite dry, put them into dry clear bottles,

0:13:28.360 --> 0:13:30.520
<v Speaker 1>cork them up close, and set them in a cool,

0:13:30.640 --> 0:13:34.320
<v Speaker 1>dry place. These are generally used as a garnish, and

0:13:34.400 --> 0:13:37.199
<v Speaker 1>cranberries are mentioned in other cookbooks of the era, also

0:13:37.280 --> 0:13:42.480
<v Speaker 1>for that purpose. North American cookbooks also included cranberry recipes

0:13:42.520 --> 0:13:46.760
<v Speaker 1>in the late eighteenth century, mostly for cranberry tarts. Yeah,

0:13:46.800 --> 0:13:50.680
<v Speaker 1>their tarts were also being made in England in the

0:13:50.760 --> 0:13:54.440
<v Speaker 1>nineteenth century. Queen Victoria became quite fond of cranberry tarts.

0:13:54.480 --> 0:13:58.800
<v Speaker 1>Apparently about a decade after Sir Joseph Banks was working

0:13:58.800 --> 0:14:02.320
<v Speaker 1>on growing cranberry in the eighteen teens, in the US,

0:14:03.160 --> 0:14:08.400
<v Speaker 1>North America got its first cultivated cranberry bed versus wildly growing.

0:14:09.000 --> 0:14:12.360
<v Speaker 1>This is credited to Captain Henry Hall. Hall had land

0:14:12.400 --> 0:14:15.240
<v Speaker 1>on Cape Cod, Massachusetts, in the town of Dennis, and

0:14:15.360 --> 0:14:18.520
<v Speaker 1>one day he noticed that he had wild cranberry vines

0:14:18.559 --> 0:14:23.240
<v Speaker 1>growing there. That winter of eighteen twelve, in anticipation of

0:14:23.640 --> 0:14:27.680
<v Speaker 1>particularly brutal low temperatures that had been predicted, Hall cut

0:14:27.760 --> 0:14:30.440
<v Speaker 1>down a lot of trees from his land that had

0:14:30.440 --> 0:14:34.840
<v Speaker 1>been growing in between his natural cranberry bog and the shoreline.

0:14:35.480 --> 0:14:39.200
<v Speaker 1>Without the natural windbreak of those trees. Over the winter,

0:14:39.480 --> 0:14:42.960
<v Speaker 1>sand from the shore got blown all over his cranberry bog,

0:14:43.200 --> 0:14:47.040
<v Speaker 1>and Hall's initial assessment was that this had probably ruined

0:14:47.120 --> 0:14:50.360
<v Speaker 1>his cranberries. But then the vines came back a few

0:14:50.360 --> 0:14:53.200
<v Speaker 1>months later and they were more vigorous than ever, and

0:14:53.280 --> 0:14:57.440
<v Speaker 1>these renewed vines were also naturally more resistant to pests.

0:14:58.000 --> 0:15:00.640
<v Speaker 1>Hall came to the conclusion that the addition of the

0:15:00.680 --> 0:15:03.720
<v Speaker 1>extra sand had actually been good for the plants, and

0:15:03.760 --> 0:15:08.120
<v Speaker 1>ongoing experiments proved that out. He was starting to cultivate

0:15:08.200 --> 0:15:10.760
<v Speaker 1>cranberries with the intent that they could bring in money,

0:15:10.880 --> 0:15:13.360
<v Speaker 1>something that had not really been done before, and soon

0:15:13.920 --> 0:15:16.920
<v Speaker 1>other people in Dennis started doing the same, as cape

0:15:16.960 --> 0:15:20.680
<v Speaker 1>Cod has exceptionally good conditions for the crop. As the

0:15:20.720 --> 0:15:24.120
<v Speaker 1>strongest and most productive plants were selected by Hall and

0:15:24.280 --> 0:15:28.280
<v Speaker 1>others for transplanting to controlled bogs, and they continued to

0:15:28.320 --> 0:15:32.320
<v Speaker 1>be tended and harvested. The prosperous plants started to set

0:15:32.360 --> 0:15:37.080
<v Speaker 1>the standard for North American cranberry vines. The Vaccinium macrocarbon,

0:15:37.160 --> 0:15:40.400
<v Speaker 1>a native North American variety, has become the most common

0:15:40.560 --> 0:15:43.880
<v Speaker 1>and the one that's normally grown as a crop. The

0:15:43.920 --> 0:15:47.320
<v Speaker 1>cranberry industry grew quickly and there was an interesting cycle

0:15:47.400 --> 0:15:51.080
<v Speaker 1>to its cultivation in New England coastal areas. So we

0:15:51.200 --> 0:15:56.280
<v Speaker 1>mentioned earlier that other people hundreds of years prior to

0:15:56.320 --> 0:15:59.000
<v Speaker 1>this were noting that these were good for scurvy. It

0:15:59.080 --> 0:16:02.160
<v Speaker 1>became common knowledge that cranberry's, which are rich and vitamin C,

0:16:02.680 --> 0:16:06.200
<v Speaker 1>were very good for long voyages because they stored very

0:16:06.240 --> 0:16:10.520
<v Speaker 1>easily and they could prevent scurvy. So as sailors retired

0:16:10.520 --> 0:16:13.280
<v Speaker 1>from their maritime work, some of them went into the

0:16:13.280 --> 0:16:16.920
<v Speaker 1>cranberry business to sell berries to the next generation of sailors,

0:16:17.520 --> 0:16:20.720
<v Speaker 1>and these new commercial bogs were often financed the same

0:16:20.800 --> 0:16:24.280
<v Speaker 1>way ships were, so people could purchase an interest in them,

0:16:24.600 --> 0:16:27.160
<v Speaker 1>so the entrepreneur behind them could pay to get it

0:16:27.240 --> 0:16:30.560
<v Speaker 1>up and running. This was how some ships worked in

0:16:30.600 --> 0:16:34.960
<v Speaker 1>the Golden Age. Another aspect of cranberry industry that's also

0:16:35.040 --> 0:16:39.120
<v Speaker 1>tied to the ocean started during this time shipments of

0:16:39.160 --> 0:16:44.080
<v Speaker 1>cranberries being sent to Europe for sale. As Christmas trees

0:16:44.160 --> 0:16:47.080
<v Speaker 1>became more and more common in the United States and Europe,

0:16:47.160 --> 0:16:49.920
<v Speaker 1>it makes sense that cranberries became part of the decor

0:16:50.040 --> 0:16:54.120
<v Speaker 1>for them. Cranberries could keep for weeks or sometimes even months,

0:16:54.160 --> 0:16:57.160
<v Speaker 1>and they had this shiny red exterior, so that made

0:16:57.200 --> 0:17:00.600
<v Speaker 1>them a natural match for the holiday season. So did

0:17:00.640 --> 0:17:04.680
<v Speaker 1>the timing of the cranberry harvest. Yeah. I read one

0:17:04.800 --> 0:17:09.000
<v Speaker 1>source that stated that this started in the eighteen forties,

0:17:09.040 --> 0:17:13.439
<v Speaker 1>but I couldn't find any definitive information about that. It's

0:17:13.680 --> 0:17:15.680
<v Speaker 1>not the kind of thing that probably got written down

0:17:15.720 --> 0:17:19.560
<v Speaker 1>a lot like today we start using cranberries on our trees.

0:17:19.600 --> 0:17:22.560
<v Speaker 1>I think it just happened, and maybe in somebody's journals

0:17:22.640 --> 0:17:26.159
<v Speaker 1>or letters or something like the children strong cranberries to

0:17:26.240 --> 0:17:30.040
<v Speaker 1>decorate the tree today. Yeah, I think the definitive part

0:17:30.080 --> 0:17:32.399
<v Speaker 1>is them going this is a novel idea which I

0:17:32.480 --> 0:17:36.560
<v Speaker 1>never found. Cranberry scoops, which are box like structures that

0:17:36.600 --> 0:17:39.639
<v Speaker 1>had times on one side so a person could scoop

0:17:39.680 --> 0:17:41.960
<v Speaker 1>through a bunch of cranberry greenery and come up with

0:17:42.200 --> 0:17:45.159
<v Speaker 1>just berries in the box, were invented starting in the

0:17:45.200 --> 0:17:49.400
<v Speaker 1>mid nineteenth century, and around this same time there were

0:17:49.440 --> 0:17:52.879
<v Speaker 1>experiments with water harvesting, but those did not go well,

0:17:52.960 --> 0:17:57.240
<v Speaker 1>and water harvesting was actually abandoned until the nineteen sixties.

0:17:58.200 --> 0:18:01.199
<v Speaker 1>Over the years when dry harvesting was the only method,

0:18:01.600 --> 0:18:04.680
<v Speaker 1>many different types of cranberry scoops were patented, a lot

0:18:04.680 --> 0:18:08.640
<v Speaker 1>of them with various improvements on previous versions, and one

0:18:08.720 --> 0:18:12.320
<v Speaker 1>man who held several patents was William T. Makepiece and

0:18:12.440 --> 0:18:14.680
<v Speaker 1>remember that name because it is going to come up again.

0:18:15.560 --> 0:18:18.800
<v Speaker 1>In eighteen fifty nine, a book with a somewhat confusing

0:18:18.880 --> 0:18:23.159
<v Speaker 1>title situation was published about cranberry's by author B. Eastwood.

0:18:24.080 --> 0:18:26.160
<v Speaker 1>The confusion lies in the fact that this book has

0:18:26.200 --> 0:18:29.640
<v Speaker 1>two title pages and they have different titles, so it's

0:18:29.680 --> 0:18:32.680
<v Speaker 1>sometimes cataloged by one name and sometimes by the other.

0:18:33.400 --> 0:18:36.280
<v Speaker 1>The first is the Cranberry and its Culture, and the

0:18:36.320 --> 0:18:39.679
<v Speaker 1>second is complete Manual for the cultivation of the cranberry

0:18:39.720 --> 0:18:44.040
<v Speaker 1>with a description of the best varieties. This book was

0:18:44.080 --> 0:18:48.560
<v Speaker 1>intended to educate interested readers on everything about raising cranberries,

0:18:49.600 --> 0:18:52.639
<v Speaker 1>but it was not intended for the home gardener, although

0:18:52.640 --> 0:18:56.280
<v Speaker 1>a home gardener could certainly benefit from the contents. As

0:18:56.359 --> 0:18:59.080
<v Speaker 1>Eastwood made clear and the introduction, though this book was

0:18:59.119 --> 0:19:04.240
<v Speaker 1>about business. He wrote, quote, everyone connected with agricultural pursuits

0:19:04.240 --> 0:19:07.240
<v Speaker 1>in this country must be aware that there exists at

0:19:07.280 --> 0:19:13.119
<v Speaker 1>present considerable anxiety respecting the best modes of cultivating the cranberry.

0:19:13.800 --> 0:19:16.679
<v Speaker 1>Having been attracted to this subject, that I paid particular

0:19:16.720 --> 0:19:20.639
<v Speaker 1>attention to it, with special reference to raising the berry

0:19:20.680 --> 0:19:25.199
<v Speaker 1>as an article of commerce. The book contains chapters that

0:19:25.320 --> 0:19:29.359
<v Speaker 1>walk the would be cranberry producer through everything from setting

0:19:29.440 --> 0:19:33.960
<v Speaker 1>up a bog, to selecting plants, to troubleshooting issues to harvest,

0:19:34.760 --> 0:19:38.040
<v Speaker 1>and it concludes with an entire chapter about cranberry markets

0:19:38.040 --> 0:19:41.000
<v Speaker 1>in the United States and how to sell at each one.

0:19:41.840 --> 0:19:44.959
<v Speaker 1>He even lays out the overhead costs that are associated

0:19:44.960 --> 0:19:48.640
<v Speaker 1>with cultivation and how to price berries, buy the bushel

0:19:48.720 --> 0:19:52.320
<v Speaker 1>to make a profit. Yeah, I mean like it has

0:19:52.400 --> 0:19:54.240
<v Speaker 1>hard numbers in it of like this is what I

0:19:54.320 --> 0:19:56.240
<v Speaker 1>paid this year to do this, So to me, I

0:19:56.280 --> 0:19:59.840
<v Speaker 1>have to charge this one like it's so completely di

0:20:00.280 --> 0:20:03.960
<v Speaker 1>and thorough. The Colombian Exposition of eighteen ninety three, which

0:20:04.000 --> 0:20:06.480
<v Speaker 1>is something of a recurring character on the podcast at

0:20:06.480 --> 0:20:10.000
<v Speaker 1>this point, featured an impressive exhibit that was mounted by

0:20:10.000 --> 0:20:14.879
<v Speaker 1>the Wisconsin State Cranberry Growers Association. The group's members built

0:20:14.880 --> 0:20:18.199
<v Speaker 1>a miniature cranberry bog there on the expo floor to

0:20:18.240 --> 0:20:21.320
<v Speaker 1>show visitors to the expo how the berries were grown

0:20:21.400 --> 0:20:25.600
<v Speaker 1>and harvested. In eighteen ninety nine, the US adopted a

0:20:25.640 --> 0:20:28.800
<v Speaker 1>standard for cranberry's stating that each barrel was to be

0:20:28.880 --> 0:20:32.480
<v Speaker 1>one hundred pounds. That really didn't change things a whole lot.

0:20:32.560 --> 0:20:36.160
<v Speaker 1>Most growers were already loading barrels at one hundred pound mark,

0:20:36.280 --> 0:20:39.399
<v Speaker 1>but it did codify the practice. All Right, it is

0:20:39.480 --> 0:20:42.640
<v Speaker 1>just about time to talk about canned cranberry sauce. Right

0:20:42.800 --> 0:20:45.040
<v Speaker 1>after this sponsor break, we will hear about the man

0:20:45.080 --> 0:20:48.359
<v Speaker 1>who impacted the cranberry industry probably more than anyone else

0:20:48.400 --> 0:20:52.159
<v Speaker 1>in history, and how he gets credit for canned cranberry sauce.

0:21:02.080 --> 0:21:04.760
<v Speaker 1>If you've ever wondered who gets the credit for canned

0:21:04.800 --> 0:21:07.600
<v Speaker 1>cranberry sauce, that honor, depending on your point of view,

0:21:07.680 --> 0:21:11.160
<v Speaker 1>goes to Marcus L. Uran. We don't know if that's

0:21:11.200 --> 0:21:17.120
<v Speaker 1>the correct pronunciation, but other variations sound unsavory. Uh, So

0:21:17.359 --> 0:21:20.359
<v Speaker 1>we're going with this one in my apologies if that

0:21:20.440 --> 0:21:23.240
<v Speaker 1>is your last name. Uh but I know that in

0:21:23.240 --> 0:21:26.160
<v Speaker 1>a situation where we're going to say it a lot,

0:21:26.760 --> 0:21:30.400
<v Speaker 1>I don't trust myself for sure to not accidentally say

0:21:30.440 --> 0:21:34.439
<v Speaker 1>it the wrong way. Uh Uran was born in Sullivan, Maine,

0:21:34.480 --> 0:21:38.040
<v Speaker 1>on October second, eighteen seventy three, and after his early

0:21:38.160 --> 0:21:41.280
<v Speaker 1>education in the public schools of Sullivan, he attended the

0:21:41.400 --> 0:21:44.399
<v Speaker 1>University of Maine to get his bachelor's degree and then

0:21:44.440 --> 0:21:48.240
<v Speaker 1>went on to Boston University Law School. Uran passed the

0:21:48.280 --> 0:21:51.000
<v Speaker 1>bar and started his law career. But then in nineteen

0:21:51.040 --> 0:21:54.080
<v Speaker 1>oh six, on what almost seems like a whim, he

0:21:54.160 --> 0:21:57.440
<v Speaker 1>decided to ditch his law practice and buy a cranberry bog.

0:21:58.800 --> 0:22:02.359
<v Speaker 1>That's kind of funny to me, honestly. This was the

0:22:02.400 --> 0:22:05.879
<v Speaker 1>start of a lifelong dedication to the growing of cranberries

0:22:05.960 --> 0:22:10.080
<v Speaker 1>and the stewardship of all cranberry production. In the United States.

0:22:10.840 --> 0:22:15.040
<v Speaker 1>In terms of modern influence, Uron probably has had more

0:22:15.080 --> 0:22:19.160
<v Speaker 1>impact than anyone on the US cranberry industry, and part

0:22:19.160 --> 0:22:21.640
<v Speaker 1>of that was because he was very good at organizing

0:22:21.720 --> 0:22:25.240
<v Speaker 1>and working with other growers. Uron went on to organize

0:22:25.280 --> 0:22:29.200
<v Speaker 1>the American Cranberry Exchange to market fresh cranberries, the first

0:22:29.200 --> 0:22:33.000
<v Speaker 1>of many organizations he founded for the crop. But though

0:22:33.160 --> 0:22:35.639
<v Speaker 1>he got into the cranberry business to sell them as

0:22:35.680 --> 0:22:39.720
<v Speaker 1>fresh produce, Uran also, as we mentioned, is credited with

0:22:39.800 --> 0:22:43.800
<v Speaker 1>inventing canned cranberry sauce. Before any listeners turn him into

0:22:43.800 --> 0:22:46.040
<v Speaker 1>the villain of the piece, please know that that original

0:22:46.080 --> 0:22:48.760
<v Speaker 1>canned sauce was a lot more like the homemade sauces

0:22:48.800 --> 0:22:53.080
<v Speaker 1>of today. The story goes that when fresh cranberries are

0:22:53.119 --> 0:22:56.360
<v Speaker 1>packaged in barrels, the ones on the bottom always sustained

0:22:56.400 --> 0:22:58.560
<v Speaker 1>some damage from the weight of the berries that are

0:22:58.600 --> 0:23:01.639
<v Speaker 1>piled on top of them. They end up crushed and

0:23:01.920 --> 0:23:06.040
<v Speaker 1>unsuitable for sale on the produce aisle. Throwing out those

0:23:06.160 --> 0:23:11.080
<v Speaker 1>crushed berries bothered Uron. It felt wasteful and like he

0:23:11.200 --> 0:23:13.800
<v Speaker 1>was losing out on some of the potential sales after

0:23:13.920 --> 0:23:17.639
<v Speaker 1>all of the effort that growing the cranberries required. Then

0:23:17.680 --> 0:23:20.840
<v Speaker 1>he had a brainstorm, what if he cooked those berries

0:23:20.880 --> 0:23:23.840
<v Speaker 1>down and made a sauce that could be canned. So

0:23:24.000 --> 0:23:26.960
<v Speaker 1>that is what he did. That is the way the

0:23:27.000 --> 0:23:30.119
<v Speaker 1>story is often relayed. It comes up in his obituaries,

0:23:30.359 --> 0:23:33.240
<v Speaker 1>and crushed berries might have been part of the inspiration

0:23:33.400 --> 0:23:36.880
<v Speaker 1>for canned cranberry sauce. But the other thing to consider

0:23:37.040 --> 0:23:40.720
<v Speaker 1>was the short cranberry season. As we've mentioned, cranberries are

0:23:40.800 --> 0:23:44.320
<v Speaker 1>usually harvested mid September to mid November, so as a

0:23:44.320 --> 0:23:47.760
<v Speaker 1>fresh fruit, the window is kind of small for consumers.

0:23:48.400 --> 0:23:50.120
<v Speaker 1>But Yuran knew that if he could find a way

0:23:50.119 --> 0:23:53.160
<v Speaker 1>to can them, he could make them a year round business.

0:23:53.720 --> 0:23:57.720
<v Speaker 1>In nineteen thirty, he founded the National Cranberry Association, which

0:23:57.760 --> 0:24:01.720
<v Speaker 1>was a co op of growers. The NCAA eventually reorganized

0:24:01.760 --> 0:24:04.880
<v Speaker 1>as Cranberry Canners. Twenty seven years later, it would change

0:24:04.880 --> 0:24:09.480
<v Speaker 1>to a different familiar name, Ocean Spray. Uron teamed up

0:24:09.520 --> 0:24:12.359
<v Speaker 1>with two partners in this move, John C. Makepiece and

0:24:12.440 --> 0:24:16.040
<v Speaker 1>Elizabeth Lee. To be clear, Uron was not the first

0:24:16.160 --> 0:24:19.600
<v Speaker 1>person to organize a cranberry co op. The year he

0:24:19.640 --> 0:24:23.320
<v Speaker 1>bought his first bog nineteen oh six, the Wisconsin Cranberry

0:24:23.359 --> 0:24:26.920
<v Speaker 1>Sales Company was formed. It also operated as a co op.

0:24:27.720 --> 0:24:30.800
<v Speaker 1>The Makepiece family was the largest cranberry producer in the

0:24:30.840 --> 0:24:34.160
<v Speaker 1>country at the time. Remember those patents for scoops, Those

0:24:34.200 --> 0:24:38.399
<v Speaker 1>were issued to another Makepiece from Barnstable, Massachusetts, where John C.

0:24:38.560 --> 0:24:43.119
<v Speaker 1>Makepiece was from. So presumably they were related, although Holly

0:24:43.119 --> 0:24:46.800
<v Speaker 1>struggled to find information that would really pinpoint exactly how

0:24:46.880 --> 0:24:50.880
<v Speaker 1>they were related. Yeah. I combed through some rabbit hole

0:24:50.960 --> 0:24:55.040
<v Speaker 1>genealogy situations and I was finally like, okay, but what

0:24:55.119 --> 0:25:00.560
<v Speaker 1>are the odds that two make Pieces from Barnstable. What

0:25:00.760 --> 0:25:03.520
<v Speaker 1>We're both involved in the cranberry industry at this level

0:25:03.720 --> 0:25:08.640
<v Speaker 1>and entirely unrelated to one another by any means, Right, right,

0:25:08.680 --> 0:25:12.800
<v Speaker 1>I'm pretty sure they are connected. Under Uran's leadership, Ocean

0:25:12.840 --> 0:25:18.159
<v Speaker 1>Spray started testing a variety of different products. Cranberry Juice cocktail,

0:25:18.280 --> 0:25:21.760
<v Speaker 1>which adds sugar and sometimes other juices to cranberry juice,

0:25:22.160 --> 0:25:24.919
<v Speaker 1>was introduced by the company in nineteen thirty three, and it,

0:25:24.960 --> 0:25:28.359
<v Speaker 1>of course continues to be a flagship product today. And

0:25:28.400 --> 0:25:31.160
<v Speaker 1>as the nineteen thirties came to a close, Uran developed

0:25:31.160 --> 0:25:35.400
<v Speaker 1>a cranberry syrup to use in cocktails and sodas, and yes,

0:25:35.640 --> 0:25:39.760
<v Speaker 1>jellied cranberry sauce was introduced by the company. It made

0:25:39.840 --> 0:25:43.399
<v Speaker 1>its debut in nineteen forty one. Uran's partner in the

0:25:43.400 --> 0:25:46.800
<v Speaker 1>co op, Elizabeth Lee, was making cranberry sauce for sale

0:25:47.040 --> 0:25:51.040
<v Speaker 1>well before she teamed up with Uran. In nineteen seventeen,

0:25:51.080 --> 0:25:55.200
<v Speaker 1>she started selling a homemade sauce called bog Sweet Cranberry Sauce,

0:25:55.240 --> 0:25:57.919
<v Speaker 1>and it was very popular, so when she joined the

0:25:57.920 --> 0:26:00.920
<v Speaker 1>co op, she brought an expertise to the table. She's

0:26:00.920 --> 0:26:03.919
<v Speaker 1>said to have had a significant hand in the development

0:26:03.960 --> 0:26:09.359
<v Speaker 1>of jellied cranberry sauce. Co Ops that essentially controlled the

0:26:09.400 --> 0:26:12.600
<v Speaker 1>market at the level that Urans did would normally run

0:26:12.680 --> 0:26:16.399
<v Speaker 1>up against antitrust laws, but his lawyer was able to

0:26:16.440 --> 0:26:19.440
<v Speaker 1>identify a loophole in that law that was an exemption

0:26:19.640 --> 0:26:24.360
<v Speaker 1>for agricultural cooperatives that had been established in nineteen twenty two,

0:26:24.520 --> 0:26:27.480
<v Speaker 1>so Uran and his partners, who had been his competitors

0:26:27.520 --> 0:26:30.960
<v Speaker 1>before they all banded together, were protected in this setup.

0:26:31.760 --> 0:26:35.080
<v Speaker 1>Uron felt very strongly about co ops being the best

0:26:35.080 --> 0:26:39.800
<v Speaker 1>way for any agricultural product to thrive. He routinely toured

0:26:39.840 --> 0:26:43.560
<v Speaker 1>and gave talks about it, noting that quote no individual

0:26:43.680 --> 0:26:48.840
<v Speaker 1>can materially improve his own position independent of others. Marcus

0:26:48.920 --> 0:26:52.679
<v Speaker 1>Huron believed in cooperation over competition, and he thought that

0:26:52.680 --> 0:26:55.600
<v Speaker 1>if people could put aside their concerns about trying to

0:26:55.640 --> 0:26:59.680
<v Speaker 1>succeed in a way that hoarded marketshare, almost any industry,

0:26:59.720 --> 0:27:04.600
<v Speaker 1>but as especially agriculture, could really thrive. He proselytized that

0:27:04.640 --> 0:27:08.280
<v Speaker 1>co ops led to greater control for growers, enabling them

0:27:08.359 --> 0:27:13.040
<v Speaker 1>to essentially dictate the market. When he was in his eighties,

0:27:13.200 --> 0:27:16.560
<v Speaker 1>Muran was technically retired, but he was still really busy

0:27:16.600 --> 0:27:19.560
<v Speaker 1>in the cranberry industry as an advisor, a mentor, and

0:27:19.600 --> 0:27:22.640
<v Speaker 1>an organizational leader, and he was asked why he had

0:27:22.680 --> 0:27:26.119
<v Speaker 1>dedicated his life to Cranberry's. He said, quote, I felt

0:27:26.119 --> 0:27:28.800
<v Speaker 1>I could do something for New England. You know, everything

0:27:28.840 --> 0:27:31.680
<v Speaker 1>in life is what you do for others. In addition

0:27:31.760 --> 0:27:36.200
<v Speaker 1>to Cranberry's, Muron also offered the leadership to other enterprises

0:27:36.240 --> 0:27:39.520
<v Speaker 1>that tied back to the Cranberry business. He was the

0:27:39.560 --> 0:27:43.320
<v Speaker 1>director of the Springfield Bank of Cooperatives, offering loans and

0:27:43.359 --> 0:27:47.080
<v Speaker 1>financing to co op members. That bank eventually merged with

0:27:47.240 --> 0:27:51.520
<v Speaker 1>Cobank in the nineteen nineties. He also served as the

0:27:51.560 --> 0:27:56.240
<v Speaker 1>head of the National Canners Association and the Massachusetts Canners Association,

0:27:56.359 --> 0:28:00.080
<v Speaker 1>as well as the Boston Chamber of Commerce also so

0:28:00.200 --> 0:28:04.359
<v Speaker 1>established a scholarship which continues today. The recipient quote must

0:28:04.400 --> 0:28:06.919
<v Speaker 1>be a child of a cranberry bog owner or a

0:28:07.000 --> 0:28:11.520
<v Speaker 1>cranberry bog employee residing in Massachusetts who plans to pursue

0:28:11.560 --> 0:28:15.520
<v Speaker 1>an education beyond the secondary school level. In the late

0:28:15.600 --> 0:28:19.520
<v Speaker 1>nineteen fifties, government reports were published just a couple weeks

0:28:19.520 --> 0:28:24.520
<v Speaker 1>before Thanksgiving that deeply hurt the cranberry industry. An investigation

0:28:25.000 --> 0:28:27.199
<v Speaker 1>had found that some of the weed killer that was

0:28:27.200 --> 0:28:32.320
<v Speaker 1>sprayed on cranberry crops was carcinogenic. Marcus Huron gave interviews

0:28:32.400 --> 0:28:35.640
<v Speaker 1>during this scare and noted, quote, the industry won't get

0:28:35.680 --> 0:28:39.280
<v Speaker 1>over this for years. People are timid about these things,

0:28:39.440 --> 0:28:43.400
<v Speaker 1>especially when cancer is mentioned. You can't blame the government

0:28:43.440 --> 0:28:46.000
<v Speaker 1>for being careful. And if there is any danger, we

0:28:46.120 --> 0:28:48.680
<v Speaker 1>certainly want to know about it. We want to do

0:28:48.840 --> 0:28:52.720
<v Speaker 1>what is right. But although Uran seemed very understanding of

0:28:52.720 --> 0:28:55.640
<v Speaker 1>the government's report, he also told reporters that he thought

0:28:55.680 --> 0:28:59.160
<v Speaker 1>the whole thing had been mishandled. He noted that only

0:28:59.240 --> 0:29:03.080
<v Speaker 1>fifty thousand barrels out of one point two million were affected.

0:29:03.920 --> 0:29:06.640
<v Speaker 1>That's still a huge number, but it's only about four

0:29:06.680 --> 0:29:10.800
<v Speaker 1>percent of the total crop. It seems like identifying the

0:29:10.840 --> 0:29:13.840
<v Speaker 1>singular source of contamination would have been a more prudent

0:29:13.880 --> 0:29:16.640
<v Speaker 1>move for the industry in his opinion. And as I said,

0:29:16.680 --> 0:29:19.480
<v Speaker 1>this report came out right before Thanksgiving, which meant that

0:29:19.520 --> 0:29:22.120
<v Speaker 1>a lot of farmers were going to have a catastrophic

0:29:22.200 --> 0:29:25.160
<v Speaker 1>year because the entire industry was going to have to

0:29:25.280 --> 0:29:28.240
<v Speaker 1>dump their supply for the year and start from scratch

0:29:28.280 --> 0:29:31.280
<v Speaker 1>for the next year. One of the ways the government

0:29:31.320 --> 0:29:34.040
<v Speaker 1>tried to mitigate the fallout from the scare was to

0:29:34.080 --> 0:29:37.720
<v Speaker 1>start a labeling program so customers would know if they

0:29:37.720 --> 0:29:40.600
<v Speaker 1>were buying berries that had been inspected and cleared. But

0:29:40.840 --> 0:29:43.280
<v Speaker 1>as Yuran noted, for the nineteen fifty nine crop, it

0:29:43.320 --> 0:29:47.000
<v Speaker 1>was just too late. Later examination of the case did

0:29:47.120 --> 0:29:51.360
<v Speaker 1>back up uron position that while the information was important,

0:29:52.040 --> 0:29:54.080
<v Speaker 1>the way that it had been shared was a little

0:29:54.120 --> 0:29:58.680
<v Speaker 1>too alarmist, which reminds me of so many things that

0:29:58.760 --> 0:30:02.560
<v Speaker 1>still happened today. Yes, the amount of cranberries that a

0:30:02.600 --> 0:30:06.040
<v Speaker 1>person would have to eat to actually experience the negative

0:30:06.080 --> 0:30:10.120
<v Speaker 1>effects that had scared consumers was more than any reasonable

0:30:10.160 --> 0:30:12.560
<v Speaker 1>person could actually consume, Like they would have to eat

0:30:13.120 --> 0:30:17.200
<v Speaker 1>thousands of pounds of cranberries. Listen, I love a cranberry,

0:30:17.240 --> 0:30:19.520
<v Speaker 1>and I can't imagine eating one thousand pounds of it.

0:30:19.680 --> 0:30:24.640
<v Speaker 1>So uh. Perhaps because of that nineteen fifty nine scare,

0:30:25.160 --> 0:30:28.720
<v Speaker 1>US cranberry growers were the first in the agricultural community

0:30:28.760 --> 0:30:32.440
<v Speaker 1>to stop using the insecticide known as DDT as soon

0:30:32.480 --> 0:30:36.760
<v Speaker 1>as reports emerged about its potential toxological effects. This was

0:30:36.800 --> 0:30:40.760
<v Speaker 1>an action that these growers took before any regulation banning

0:30:40.840 --> 0:30:45.600
<v Speaker 1>DDT existed. Today, only about five percent of the US

0:30:45.680 --> 0:30:50.440
<v Speaker 1>cranberry crop is sold as fresh fruit. The rest is juices, preserves,

0:30:50.520 --> 0:30:54.120
<v Speaker 1>and cranberry sauce. By the twenty teens, more than five

0:30:54.200 --> 0:30:57.880
<v Speaker 1>million gallons of jellied cranberry sauce was being consumed in

0:30:57.920 --> 0:31:01.840
<v Speaker 1>the US annually. But there is a push to move

0:31:01.920 --> 0:31:05.200
<v Speaker 1>fresh cranberries into a more prominent position as a food

0:31:05.200 --> 0:31:07.880
<v Speaker 1>that people can just snack on, as well as something

0:31:07.880 --> 0:31:10.280
<v Speaker 1>that can be used in recipes without the need for

0:31:10.320 --> 0:31:14.600
<v Speaker 1>as much sugar. Cranberries are generally pretty tart, so they're

0:31:14.640 --> 0:31:16.520
<v Speaker 1>not the kind of thing that most people want to

0:31:16.560 --> 0:31:19.080
<v Speaker 1>just pop in their mouth and eat raw, but new

0:31:19.160 --> 0:31:23.120
<v Speaker 1>strains are being developed to make milder naturally sweeter berries.

0:31:23.240 --> 0:31:26.000
<v Speaker 1>And this is work that started decades ago, but it

0:31:26.040 --> 0:31:28.520
<v Speaker 1>does take time to shift the flavor profile of a

0:31:28.560 --> 0:31:31.440
<v Speaker 1>fruit that has often grown on the same vines year

0:31:31.520 --> 0:31:34.840
<v Speaker 1>after year for a century or more. One of the

0:31:34.880 --> 0:31:39.960
<v Speaker 1>other things that's impacting cranberry production is climate change. Cranberries

0:31:40.040 --> 0:31:43.440
<v Speaker 1>require a very specific climate in addition to a unique

0:31:43.480 --> 0:31:46.920
<v Speaker 1>substrate mix. The plants need a specific amount of time

0:31:47.160 --> 0:31:50.080
<v Speaker 1>in cold weather to be dormant in order to flourish

0:31:50.120 --> 0:31:52.880
<v Speaker 1>again when the weather warms up. And as the globe

0:31:52.960 --> 0:31:57.040
<v Speaker 1>experience is extremes in weather, the consistency this crop craves

0:31:57.040 --> 0:32:01.480
<v Speaker 1>and needs is dissipating. Something that's concerning cranberry growers around

0:32:01.520 --> 0:32:07.120
<v Speaker 1>the world. It's not a secret that the climate in Massachusetts,

0:32:07.160 --> 0:32:11.000
<v Speaker 1>for example, is warmer than it used to be. Uh yeah,

0:32:11.040 --> 0:32:12.960
<v Speaker 1>so that's cranberry's We love them. I will talk about

0:32:12.960 --> 0:32:15.400
<v Speaker 1>the milana behind the scenes. I have a very special

0:32:15.400 --> 0:32:19.320
<v Speaker 1>listener mail. It's from our listener, Holly Fry. Really, it's

0:32:19.360 --> 0:32:23.960
<v Speaker 1>from other has come up in some other emails, and

0:32:24.000 --> 0:32:28.480
<v Speaker 1>I wanted to make sure people knew it relates back

0:32:28.520 --> 0:32:33.600
<v Speaker 1>to our episode on patterns. Sewing patterns. Uh huh, because

0:32:33.640 --> 0:32:35.680
<v Speaker 1>at the end of that we didn't know what was

0:32:35.720 --> 0:32:40.960
<v Speaker 1>happening with the future of commercial sewing patterns, right, and

0:32:41.000 --> 0:32:42.960
<v Speaker 1>then there was an event and I meant to talk

0:32:42.960 --> 0:32:44.920
<v Speaker 1>about it sooner, but here we are. I'm a couple

0:32:44.960 --> 0:32:48.959
<v Speaker 1>months late. So where we left off in that episode,

0:32:50.360 --> 0:32:54.760
<v Speaker 1>Simplicity Patterns, which at that point had taken ownership over

0:32:54.960 --> 0:32:57.600
<v Speaker 1>Vogue Patterns, McCalls, and Butterick. The Big four is what

0:32:57.600 --> 0:33:03.920
<v Speaker 1>they're called in sewing Circles, had been sold to a

0:33:04.120 --> 0:33:07.520
<v Speaker 1>company that was essentially going to liquidate them. However, there

0:33:07.560 --> 0:33:10.040
<v Speaker 1>was a very cool development late in the game, which

0:33:10.120 --> 0:33:13.640
<v Speaker 1>is that in very late October, it was announced that

0:33:15.280 --> 0:33:18.720
<v Speaker 1>it was going to relaunch as an independent employee led

0:33:18.800 --> 0:33:22.760
<v Speaker 1>brand Abby Small. This is just in case anybody didn't

0:33:22.840 --> 0:33:27.080
<v Speaker 1>know Abby Small working with a company called Ruberlman Capital

0:33:27.920 --> 0:33:29.800
<v Speaker 1>took control of the company. She had been with the

0:33:29.800 --> 0:33:33.080
<v Speaker 1>company for a very long time, so she knows the

0:33:33.120 --> 0:33:36.600
<v Speaker 1>industry very very well, and this way they were going

0:33:36.640 --> 0:33:39.160
<v Speaker 1>to be able to launch. They had this period where

0:33:39.200 --> 0:33:42.200
<v Speaker 1>they were putting out messaging that was like, hey, please

0:33:42.240 --> 0:33:47.200
<v Speaker 1>hang tight, we're trying to basically start a small business

0:33:47.240 --> 0:33:49.280
<v Speaker 1>out of a business that's been around for a long time.

0:33:49.320 --> 0:33:52.240
<v Speaker 1>Like they had to get everything under their feet, but

0:33:52.400 --> 0:33:57.120
<v Speaker 1>they did relaunch, so just FYI, they have relaunched in

0:33:57.160 --> 0:33:59.000
<v Speaker 1>time for holiday season if you want to buy some

0:33:59.080 --> 0:34:01.760
<v Speaker 1>of the pattern. But I wanted to mention this because

0:34:01.840 --> 0:34:05.200
<v Speaker 1>for the stitchers in our listening audience, I know there

0:34:05.440 --> 0:34:09.680
<v Speaker 1>was some consternation. I mentioned that independent brands are great,

0:34:09.719 --> 0:34:12.360
<v Speaker 1>but I also know that for some people, these are

0:34:12.400 --> 0:34:14.080
<v Speaker 1>the patterns they have grown up with and they like

0:34:14.160 --> 0:34:16.480
<v Speaker 1>to work with, and they were going to miss them.

0:34:16.480 --> 0:34:18.920
<v Speaker 1>So they are back around and they are launched now.

0:34:19.000 --> 0:34:21.560
<v Speaker 1>So I would say if you want to make sure

0:34:21.600 --> 0:34:23.560
<v Speaker 1>they stay around, now is a great time to buy

0:34:23.560 --> 0:34:26.440
<v Speaker 1>a pattern, just to make sure they have that initial

0:34:26.520 --> 0:34:30.319
<v Speaker 1>surge and that they have support from their community that

0:34:30.840 --> 0:34:34.479
<v Speaker 1>wants them. Theoretically, I'm super excited actually for it, because

0:34:34.520 --> 0:34:37.439
<v Speaker 1>I think making this a company that's run by people

0:34:37.480 --> 0:34:39.439
<v Speaker 1>who know this business and they've worked in it for

0:34:40.239 --> 0:34:42.920
<v Speaker 1>literal decades. Yeah, is probably the best thing that could

0:34:42.960 --> 0:34:46.040
<v Speaker 1>have happened. Yeah. That's kind of really my PSA and

0:34:46.080 --> 0:34:49.960
<v Speaker 1>not a listener mail today, but especially because I don't

0:34:49.960 --> 0:34:55.680
<v Speaker 1>know about anybody else, but my high productivity sewing time

0:34:55.920 --> 0:35:01.480
<v Speaker 1>is the holidays because it's a little quieter home. Yeah,

0:35:02.040 --> 0:35:04.359
<v Speaker 1>work hours or tend to be a little shorter because

0:35:04.400 --> 0:35:06.680
<v Speaker 1>you have days off and depending on where things land,

0:35:06.800 --> 0:35:09.359
<v Speaker 1>they're like sometimes extra days in the calendar where you're

0:35:09.360 --> 0:35:12.680
<v Speaker 1>not working. And what a great time to support the

0:35:12.680 --> 0:35:16.359
<v Speaker 1>brands that have been around for hundreds of years and

0:35:17.080 --> 0:35:19.239
<v Speaker 1>are now you know, the flags being carried by people

0:35:19.280 --> 0:35:21.960
<v Speaker 1>who love those brands, so I want them to succeed.

0:35:22.560 --> 0:35:24.640
<v Speaker 1>It's very selfish on my part because I want them

0:35:24.640 --> 0:35:30.279
<v Speaker 1>to stick around. It's my update. I promise we'll do

0:35:30.320 --> 0:35:33.120
<v Speaker 1>a regular listener mail next time. If you want to

0:35:33.160 --> 0:35:36.160
<v Speaker 1>write to us to talk about sewing, I'll always talk

0:35:36.200 --> 0:35:38.759
<v Speaker 1>about sewing. I have. One of my favorite things is

0:35:38.800 --> 0:35:40.799
<v Speaker 1>that my friends will occasionally text me and be like,

0:35:41.640 --> 0:35:43.840
<v Speaker 1>can I bug you with a sewing question? And I'm like,

0:35:43.840 --> 0:35:45.239
<v Speaker 1>why do you think this would bug me? This is

0:35:45.280 --> 0:35:49.640
<v Speaker 1>a delight for me. Let's talk about sewing. If you

0:35:49.680 --> 0:35:52.719
<v Speaker 1>want to email us about sewing, about cranberries, listen. I

0:35:52.760 --> 0:35:55.319
<v Speaker 1>know people have strong feelings. Listen to Friday I have

0:35:55.400 --> 0:36:00.480
<v Speaker 1>Thoughts or anything else. You can do so at History

0:36:00.560 --> 0:36:04.440
<v Speaker 1>podcast at iHeartRadio dot com. You can also subscribe to

0:36:04.480 --> 0:36:07.360
<v Speaker 1>the show on the iHeartRadio app or wherever you listen

0:36:07.440 --> 0:36:15.240
<v Speaker 1>to your favorite podcasts. Stuff you Missed in History Class

0:36:15.320 --> 0:36:19.319
<v Speaker 1>is a production of iHeartRadio. For more podcasts from iHeartRadio,

0:36:19.480 --> 0:36:23.080
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0:36:23.120 --> 0:36:24.120
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