1 00:00:03,320 --> 00:00:05,360 Speaker 1: What's up his way up at Angela Yee on Our 2 00:00:05,400 --> 00:00:07,880 Speaker 1: Wealth Wednesday with Stacy Tisdale. 3 00:00:07,960 --> 00:00:10,680 Speaker 2: Happy weal with Wednesdays everybody, and boy, do we have 4 00:00:10,800 --> 00:00:13,440 Speaker 2: gifts for you today and we are wrapping them up 5 00:00:13,480 --> 00:00:16,840 Speaker 2: beautifully because we have our Dean Miller Marbley, who's the 6 00:00:16,880 --> 00:00:20,760 Speaker 2: founder and CEO of Mom Melanin, which is the first 7 00:00:20,800 --> 00:00:24,120 Speaker 2: black owned brand in the gift stop category at Sam's Club, 8 00:00:24,640 --> 00:00:28,880 Speaker 2: Loew's and Hallmark Mahogany. How does that feel? 9 00:00:29,240 --> 00:00:32,320 Speaker 3: Oh my goodness, it feels amazing, you know, to be 10 00:00:32,479 --> 00:00:36,040 Speaker 3: the first and to break barriers and to be able 11 00:00:36,080 --> 00:00:40,480 Speaker 3: to open doors for other black owned businesses, It's just amazing. 12 00:00:40,880 --> 00:00:41,240 Speaker 4: Yeah. 13 00:00:41,320 --> 00:00:43,040 Speaker 3: Yeah, it's hard to put words to it. 14 00:00:43,240 --> 00:00:46,000 Speaker 1: And you know, we all need gift wrapping paper. This 15 00:00:46,080 --> 00:00:49,240 Speaker 1: is that time of the season. But you saw something 16 00:00:49,320 --> 00:00:51,879 Speaker 1: that you felt like was missing in the marketplace, and 17 00:00:51,920 --> 00:00:52,839 Speaker 1: I'm sure. 18 00:00:52,680 --> 00:00:54,120 Speaker 4: A lot of us have experienced. 19 00:00:54,200 --> 00:00:54,320 Speaker 3: Right. 20 00:00:54,400 --> 00:00:56,960 Speaker 1: What was that like when you realized this is what 21 00:00:57,040 --> 00:00:58,800 Speaker 1: I need so other people needed to. 22 00:00:59,160 --> 00:01:02,680 Speaker 3: Oh yeah, definitely. So it goes with the saying, you know, 23 00:01:02,720 --> 00:01:06,400 Speaker 3: you can mess with me, but don't mess with my kids. Right. So, 24 00:01:07,160 --> 00:01:11,720 Speaker 3: growing up my kids constantly purchasing wrapping paper for them 25 00:01:11,800 --> 00:01:14,759 Speaker 3: and not actually seeing them reflected on the wrapping paper. 26 00:01:14,800 --> 00:01:18,039 Speaker 3: I'm like, I need to change this. After going to 27 00:01:18,200 --> 00:01:21,679 Speaker 3: store after store and not finding that product, I'm like, no, 28 00:01:21,880 --> 00:01:23,720 Speaker 3: I'm going to be the one that introduced this to 29 00:01:23,800 --> 00:01:26,399 Speaker 3: the world, but not only just introduce it to the world, 30 00:01:26,480 --> 00:01:28,679 Speaker 3: introduce it to the world in a way where the 31 00:01:28,760 --> 00:01:34,800 Speaker 3: characters are relatable to our experiences and our traditions and 32 00:01:34,880 --> 00:01:36,560 Speaker 3: what we look like as a people. 33 00:01:37,120 --> 00:01:39,319 Speaker 1: There are just so many subtle things, like when you 34 00:01:39,360 --> 00:01:41,679 Speaker 1: go to the doctor's office and you see like the 35 00:01:41,720 --> 00:01:44,880 Speaker 1: white families and the pictures, there's all things around us 36 00:01:44,880 --> 00:01:48,760 Speaker 1: sometimes that it's just like little subtle reminders that make 37 00:01:48,840 --> 00:01:51,800 Speaker 1: us feel left out of things like we don't belong here. 38 00:01:52,120 --> 00:01:54,600 Speaker 2: Oh, and it affects self esteem everything. 39 00:01:54,840 --> 00:01:58,080 Speaker 3: Yeah, And I can definitely relate to that because that's 40 00:01:58,160 --> 00:02:01,120 Speaker 3: one of the things that our brands hands on and 41 00:02:01,200 --> 00:02:05,360 Speaker 3: one of the missions is to improve self positive self 42 00:02:05,480 --> 00:02:08,760 Speaker 3: esteem from the ground up. So not only are we 43 00:02:09,240 --> 00:02:13,079 Speaker 3: working to improve self esteem from the children as they're growing, 44 00:02:13,120 --> 00:02:15,680 Speaker 3: but for the adults who have grown up and not 45 00:02:15,800 --> 00:02:21,000 Speaker 3: seeing themselves represented or win represented, not seeing themselves represented beautifully. 46 00:02:21,440 --> 00:02:24,800 Speaker 3: Like we've all been to the toy store looking for 47 00:02:24,880 --> 00:02:29,000 Speaker 3: the perfect toy and either not having it there or 48 00:02:29,160 --> 00:02:34,160 Speaker 3: it not reflecting who we are as black and brown individuals, and. 49 00:02:34,160 --> 00:02:36,960 Speaker 2: The danger of that becoming normal yes to us. 50 00:02:37,000 --> 00:02:41,359 Speaker 1: Yes, So I want to also discuss just your journey 51 00:02:41,720 --> 00:02:45,000 Speaker 1: because I know that even before you went in, you 52 00:02:45,040 --> 00:02:46,840 Speaker 1: have to do your research before you got this done, 53 00:02:46,880 --> 00:02:49,160 Speaker 1: You have to get a manufacturer, do all of those things. 54 00:02:49,560 --> 00:02:51,799 Speaker 1: But it was a little scary for you at first 55 00:02:52,280 --> 00:02:55,120 Speaker 1: to convince yourself to do this and invest in yourself 56 00:02:55,120 --> 00:02:58,240 Speaker 1: and take a chance. Tell me what that was like 57 00:02:58,280 --> 00:03:00,359 Speaker 1: for you and what made you over come that. 58 00:03:01,120 --> 00:03:06,560 Speaker 3: Yeah, that is that's really deep with me because what 59 00:03:06,680 --> 00:03:10,600 Speaker 3: made me under overcome it was understanding the need for 60 00:03:10,680 --> 00:03:14,240 Speaker 3: it right and that someone has to do it first. 61 00:03:14,520 --> 00:03:17,080 Speaker 3: If no one else is doing it, someone has to 62 00:03:17,120 --> 00:03:19,799 Speaker 3: do it to make a change in the world. So 63 00:03:20,800 --> 00:03:23,800 Speaker 3: it was a little scary, but with the knowledge and 64 00:03:23,840 --> 00:03:29,720 Speaker 3: the research and mind determination, it was easily accomplished for me. 65 00:03:29,919 --> 00:03:33,000 Speaker 1: So yeah, I tell you, but a thousand roles because 66 00:03:33,040 --> 00:03:34,680 Speaker 1: you have to pay for that and get it upfront, 67 00:03:34,880 --> 00:03:37,000 Speaker 1: and they sold out like in just a few months. 68 00:03:37,080 --> 00:03:40,720 Speaker 3: Yeah. So yeah. So in twenty twenty, when we first 69 00:03:41,120 --> 00:03:46,400 Speaker 3: literally launched, we went live in August on our website 70 00:03:47,000 --> 00:03:53,160 Speaker 3: and by November we had over three hundred orders in 71 00:03:53,200 --> 00:03:58,120 Speaker 3: one day. So initially, starting that first one thousand roles 72 00:03:58,160 --> 00:04:01,400 Speaker 3: that I purchased, it was it's really scary because it 73 00:04:01,480 --> 00:04:04,480 Speaker 3: was will it sell or will it not sell? But 74 00:04:04,600 --> 00:04:07,640 Speaker 3: guess what, within a few months I was ordering even 75 00:04:07,720 --> 00:04:11,040 Speaker 3: more than the one thousand, and we created additional design 76 00:04:11,160 --> 00:04:14,320 Speaker 3: because the people wanted it, they desired it, and they 77 00:04:14,400 --> 00:04:16,560 Speaker 3: wanted to be seen in a positive way. 78 00:04:17,680 --> 00:04:21,000 Speaker 2: You were talking about your early story. I know your 79 00:04:21,040 --> 00:04:24,080 Speaker 2: parents were also a really big inspiration in that and 80 00:04:24,120 --> 00:04:27,159 Speaker 2: you actually literally just put them on display and Sam's Club. 81 00:04:27,279 --> 00:04:29,600 Speaker 2: What's their story and how did they Yeah? 82 00:04:29,600 --> 00:04:33,240 Speaker 3: Definitely so my mom and dad. They're from a small 83 00:04:33,279 --> 00:04:36,760 Speaker 3: town in Louisiana called New Sarpi, and it's a community 84 00:04:36,839 --> 00:04:40,440 Speaker 3: that many people look down on. You know, we worked 85 00:04:40,480 --> 00:04:44,080 Speaker 3: really hard in that community. And my parents were definitely 86 00:04:44,120 --> 00:04:47,440 Speaker 3: two of the individuals that were My mom she was 87 00:04:47,480 --> 00:04:51,719 Speaker 3: a custodian. My father he worked for the parish or county, 88 00:04:52,400 --> 00:04:55,560 Speaker 3: and every day they would go to work and deal 89 00:04:55,640 --> 00:04:59,279 Speaker 3: with hardships, but they never gave up. They continue to 90 00:04:59,360 --> 00:05:03,080 Speaker 3: push and severe. Why because of the mission, and that 91 00:05:03,200 --> 00:05:06,560 Speaker 3: mission was to give their children a great life, and 92 00:05:06,600 --> 00:05:09,359 Speaker 3: so that is in full alignment with what my Melanine 93 00:05:09,440 --> 00:05:14,200 Speaker 3: is and and I feel that their story is the 94 00:05:14,279 --> 00:05:18,320 Speaker 3: basis for my melon and story because I wanted to 95 00:05:18,360 --> 00:05:21,599 Speaker 3: make sure that their hard work never went in vain, 96 00:05:22,200 --> 00:05:24,680 Speaker 3: like the things that they dealt with on their jobs 97 00:05:24,760 --> 00:05:26,800 Speaker 3: and the things that they dealt with from other people 98 00:05:26,839 --> 00:05:29,719 Speaker 3: and how they were looked at, never went in vain. 99 00:05:30,080 --> 00:05:33,680 Speaker 3: So I worked hard, we created the brand, and this 100 00:05:33,760 --> 00:05:36,240 Speaker 3: year I was able to place them for the first 101 00:05:36,279 --> 00:05:39,080 Speaker 3: time on display. Talk about giving them their. 102 00:05:38,960 --> 00:05:41,560 Speaker 1: Flower right and then also all those people that had 103 00:05:41,600 --> 00:05:44,320 Speaker 1: things to say, go to Sam's Club, buy a little 104 00:05:44,320 --> 00:05:45,960 Speaker 1: toilet paper, but also check out. 105 00:05:45,839 --> 00:05:46,920 Speaker 4: My parents on displaying this. 106 00:05:46,960 --> 00:05:51,039 Speaker 3: Stay there you go. Yeah, it's nice because everyone's success. 107 00:05:51,279 --> 00:05:55,760 Speaker 3: Everyone's walking up to them and recognizing them, and yeah, 108 00:05:56,200 --> 00:05:59,520 Speaker 3: it's it's just so beautiful to see it. And one 109 00:05:59,560 --> 00:06:03,599 Speaker 3: thing about my melanin we loved doing things for others, 110 00:06:03,880 --> 00:06:08,159 Speaker 3: for the community, for my children, for the parents, for 111 00:06:08,320 --> 00:06:13,120 Speaker 3: people who are inspired. So that's something that really sets 112 00:06:13,160 --> 00:06:14,080 Speaker 3: the brand apart. 113 00:06:14,160 --> 00:06:14,719 Speaker 4: As well. 114 00:06:14,960 --> 00:06:19,040 Speaker 3: You surprise them, Oh, I surprised them, Yes, yes, So 115 00:06:19,600 --> 00:06:24,200 Speaker 3: we actually had a surprise unveiling in Sam's Club and 116 00:06:25,520 --> 00:06:28,880 Speaker 3: a lot of our customers and fans attending the event. 117 00:06:29,000 --> 00:06:33,040 Speaker 3: It was a full fledged event where Sam's and I partnered, 118 00:06:33,520 --> 00:06:38,359 Speaker 3: and when we pulled off the actual covering of the 119 00:06:38,440 --> 00:06:42,560 Speaker 3: display and they see themselves, it was nothing but tears, 120 00:06:43,200 --> 00:06:48,480 Speaker 3: nothing but tears. And my mom said something, she said, Wow, 121 00:06:49,640 --> 00:06:52,040 Speaker 3: look at us. Who would have ever thought? 122 00:06:57,520 --> 00:07:00,719 Speaker 1: And even with you betting on your self the way 123 00:07:00,760 --> 00:07:04,160 Speaker 1: that you did. I want to talk about your marketing 124 00:07:04,200 --> 00:07:07,320 Speaker 1: strategy too, because it's one thing to have a great 125 00:07:07,320 --> 00:07:09,880 Speaker 1: product that you know people will want, but how do 126 00:07:09,960 --> 00:07:12,480 Speaker 1: they even know about it? So what I want to 127 00:07:12,520 --> 00:07:15,080 Speaker 1: know is the steps that you took. And I know 128 00:07:15,280 --> 00:07:18,200 Speaker 1: you used a lot of different social media outlets and 129 00:07:18,240 --> 00:07:20,520 Speaker 1: things like that, but how were you able to get 130 00:07:20,520 --> 00:07:21,120 Speaker 1: the word out? 131 00:07:21,440 --> 00:07:24,320 Speaker 3: Yes, so when I first started, there was a post 132 00:07:24,920 --> 00:07:28,680 Speaker 3: that was going around and it went something like, keep 133 00:07:28,760 --> 00:07:33,160 Speaker 3: screaming until someone hears you. At some point they will 134 00:07:33,200 --> 00:07:37,800 Speaker 3: hear about your brand sis And so that was my foundation. 135 00:07:38,640 --> 00:07:42,080 Speaker 3: So basically, anyone who wanted to hear about the brand, 136 00:07:42,320 --> 00:07:45,800 Speaker 3: I'm telling them about the brand, raising awareness on Instagram, 137 00:07:45,920 --> 00:07:51,600 Speaker 3: on Facebook, on TikTok, I'm reaching out through inboxes, and 138 00:07:51,840 --> 00:07:56,240 Speaker 3: our brand just blew up. We also a partner with 139 00:07:56,520 --> 00:07:59,320 Speaker 3: Loads through a contest and we were able to seal 140 00:07:59,440 --> 00:08:05,400 Speaker 3: our first retail partnership with Lows and so definitely understanding 141 00:08:05,440 --> 00:08:09,000 Speaker 3: your brand, speaking about your brand, but surrounding yourself with 142 00:08:09,080 --> 00:08:13,280 Speaker 3: the right people with the right knowledge. So big shout 143 00:08:13,280 --> 00:08:16,480 Speaker 3: out to my brand manager Ken Geal with less Launch 144 00:08:16,560 --> 00:08:21,280 Speaker 3: Agency like she has been so instrumental and even getting 145 00:08:21,560 --> 00:08:25,360 Speaker 3: more up the information out than when I first started. 146 00:08:25,400 --> 00:08:28,720 Speaker 3: So it's all about surrounding yourself with the right people 147 00:08:28,800 --> 00:08:29,360 Speaker 3: as well. 148 00:08:29,560 --> 00:08:32,480 Speaker 2: What are some strategies. There's a lot of black entrepreneurs 149 00:08:32,480 --> 00:08:35,559 Speaker 2: in the retail space that would love to be a 150 00:08:35,720 --> 00:08:37,960 Speaker 2: national retailers. What would you tell them? 151 00:08:38,280 --> 00:08:41,880 Speaker 3: Yeah, definitely. First I would tell them to understand your brand, 152 00:08:42,320 --> 00:08:45,120 Speaker 3: research your brand, who's your target audience, and then be 153 00:08:45,320 --> 00:08:50,040 Speaker 3: realistic with what your capabilities are. Are you ready to 154 00:08:50,080 --> 00:08:54,920 Speaker 3: get into retail. Make sure that you understand supply chain 155 00:08:55,320 --> 00:08:58,320 Speaker 3: and distribution chains and then all of the fees that 156 00:08:58,400 --> 00:09:01,800 Speaker 3: goes with those things. Is very doable to get into retail, 157 00:09:03,080 --> 00:09:06,400 Speaker 3: it's a very successful area to be in, but you 158 00:09:06,600 --> 00:09:09,840 Speaker 3: have to gain that initial knowledge as well and get 159 00:09:09,880 --> 00:09:14,359 Speaker 3: a mentor like I provide mentorings, My braind provide mentorings 160 00:09:14,559 --> 00:09:18,160 Speaker 3: so it's very important to surround yourself with the people 161 00:09:18,200 --> 00:09:21,319 Speaker 3: that do have the knowledge. If you don't, yeah. 162 00:09:21,400 --> 00:09:24,640 Speaker 1: It's disappointing to get into a store and then it's 163 00:09:24,679 --> 00:09:27,800 Speaker 1: not selling. And then once they decide, well, this didn't work, 164 00:09:28,120 --> 00:09:29,320 Speaker 1: it's harder to get back in. 165 00:09:29,720 --> 00:09:32,080 Speaker 3: That is so true. Yes, that is so true. So 166 00:09:32,120 --> 00:09:35,000 Speaker 3: that's why it's so important that once you get in 167 00:09:35,120 --> 00:09:38,520 Speaker 3: the store. There's even more work to do. Once you 168 00:09:38,600 --> 00:09:41,800 Speaker 3: get in the store, there's marketing to get those products 169 00:09:41,880 --> 00:09:45,320 Speaker 3: flying off of the shelves, and that's where we really 170 00:09:45,880 --> 00:09:49,719 Speaker 3: depend on our community to really just back us up 171 00:09:49,760 --> 00:09:52,640 Speaker 3: and to support the brand. But that is so true, 172 00:09:52,679 --> 00:09:53,520 Speaker 3: and so yeah. 173 00:09:53,360 --> 00:09:55,720 Speaker 1: I've seen people's brands just kind of like it can 174 00:09:55,840 --> 00:09:58,120 Speaker 1: take a real hit because you spend so much money 175 00:09:58,160 --> 00:10:01,360 Speaker 1: getting into like you said, like with distribute, and you 176 00:10:01,440 --> 00:10:05,280 Speaker 1: have to pay everybody, and so sometimes those margins aren't 177 00:10:05,520 --> 00:10:07,520 Speaker 1: what it would be if you were selling it directly 178 00:10:07,960 --> 00:10:12,280 Speaker 1: on your website. But the marketing and the people seeing 179 00:10:12,480 --> 00:10:15,200 Speaker 1: your brand in stores and having access to it and 180 00:10:15,240 --> 00:10:17,560 Speaker 1: then being able to scale up from there, you know, 181 00:10:17,720 --> 00:10:21,120 Speaker 1: that's important. But it's also something that I feel like, 182 00:10:21,120 --> 00:10:23,600 Speaker 1: like you said, you have to be ready for that too. 183 00:10:23,960 --> 00:10:26,440 Speaker 3: Yes, you definitely have to be ready because there are 184 00:10:26,880 --> 00:10:31,040 Speaker 3: a lot of fees and fines that can incur if 185 00:10:31,080 --> 00:10:34,880 Speaker 3: you do things the wrong way. Yeah, and so those 186 00:10:34,880 --> 00:10:38,360 Speaker 3: type of fees and finds can actually bankrupt a business 187 00:10:38,400 --> 00:10:41,960 Speaker 3: and even get them pulled from retail. And also you 188 00:10:42,000 --> 00:10:44,480 Speaker 3: want to make sure that you have a strong sale 189 00:10:44,600 --> 00:10:47,520 Speaker 3: through rate. A lot of retailers they pay a very 190 00:10:47,600 --> 00:10:50,320 Speaker 3: close attention to the sale through rate, how much of 191 00:10:50,360 --> 00:10:54,480 Speaker 3: the product is selling within a certain amount of time. 192 00:10:55,000 --> 00:10:57,080 Speaker 3: So you want to make sure that you're on that 193 00:10:57,280 --> 00:11:01,760 Speaker 3: as well. So just being very realistic your capabilities and 194 00:11:01,800 --> 00:11:04,600 Speaker 3: where you are as a business owner at that moment. 195 00:11:04,800 --> 00:11:07,760 Speaker 1: What are some things you did physically in store just 196 00:11:07,800 --> 00:11:10,560 Speaker 1: to make sure that you were creating awareness when the 197 00:11:10,600 --> 00:11:13,920 Speaker 1: brand got there, Because I know there are certain things 198 00:11:13,920 --> 00:11:16,240 Speaker 1: like if it's a food company, they'll do some sampling. 199 00:11:16,640 --> 00:11:18,959 Speaker 1: I know, like I have my coffee company and we 200 00:11:19,280 --> 00:11:21,240 Speaker 1: would go to Whole Foods and do sampling for that, 201 00:11:21,320 --> 00:11:23,920 Speaker 1: and then hopefully while people are shopping, they'll be like, oh, 202 00:11:23,960 --> 00:11:25,800 Speaker 1: you know, let me go buy some coffee. 203 00:11:25,880 --> 00:11:26,560 Speaker 4: Uplifts people. 204 00:11:26,720 --> 00:11:28,440 Speaker 1: But what made it harder now is there's so many 205 00:11:28,440 --> 00:11:32,840 Speaker 1: people that are ordering online and have shoppers and it's 206 00:11:32,880 --> 00:11:35,280 Speaker 1: so different when you go to the supermarket because it's 207 00:11:35,320 --> 00:11:36,680 Speaker 1: not the actual person. 208 00:11:37,200 --> 00:11:38,400 Speaker 4: It's like shopper shopper. 209 00:11:38,480 --> 00:11:42,320 Speaker 3: Yah. Yeah, yeah, So we did several things. One of 210 00:11:42,360 --> 00:11:45,400 Speaker 3: the things that we did was visit the stores and 211 00:11:45,440 --> 00:11:50,320 Speaker 3: we have this very large Santa Can. He's our official Santa. 212 00:11:50,320 --> 00:11:52,360 Speaker 3: He's a large Mas Scott, So we bring him to 213 00:11:52,400 --> 00:11:55,640 Speaker 3: the stores. We walk around, we speak to the customers, 214 00:11:56,080 --> 00:11:59,559 Speaker 3: we raise awareness about our brand. We have also done 215 00:11:59,640 --> 00:12:03,520 Speaker 3: live activations in the store, so, as I mentioned earlier, 216 00:12:03,720 --> 00:12:07,720 Speaker 3: a fully live activation with the revealed this year with 217 00:12:07,880 --> 00:12:13,320 Speaker 3: my parents. We also make sure that we are communicating 218 00:12:13,400 --> 00:12:17,480 Speaker 3: with each store and speaking with them about the importance 219 00:12:17,640 --> 00:12:21,280 Speaker 3: of our placement. Yes, because policement in the store is 220 00:12:21,360 --> 00:12:25,400 Speaker 3: everything as well. So in addition to that, we have 221 00:12:26,080 --> 00:12:32,360 Speaker 3: done press releases even haag. Everything matters. 222 00:12:32,559 --> 00:12:35,920 Speaker 4: So what does your team look like to execute all this? Yeah? 223 00:12:35,960 --> 00:12:39,599 Speaker 3: So actually I have my brand manager, Ken Gala, I 224 00:12:39,679 --> 00:12:44,480 Speaker 3: have a my graphic designer myself to assistance, and I 225 00:12:44,640 --> 00:12:50,840 Speaker 3: pull in the dream team, which are my parents, yes, 226 00:12:51,000 --> 00:12:53,800 Speaker 3: and my husband and my son. You trust people I 227 00:12:53,920 --> 00:12:56,640 Speaker 3: trust and they come in and they make it happen. 228 00:12:56,800 --> 00:12:59,720 Speaker 3: But everyone is very knowledgeable within their field. 229 00:13:00,080 --> 00:13:01,800 Speaker 1: If I saw Ardane in the store and she came 230 00:13:01,880 --> 00:13:03,199 Speaker 1: up to me like, Hey, have you seen me? I 231 00:13:03,240 --> 00:13:05,360 Speaker 1: would go like, I just think that things like that 232 00:13:05,400 --> 00:13:08,240 Speaker 1: do matter when you are going to and you're trying 233 00:13:08,280 --> 00:13:11,080 Speaker 1: something new or something catches your eye, like you said placement. 234 00:13:11,320 --> 00:13:13,800 Speaker 1: But if you came up to me and you were like, hey, Jess, 235 00:13:13,800 --> 00:13:15,760 Speaker 1: so you know Mardine, this is my brand, I would 236 00:13:15,800 --> 00:13:18,120 Speaker 1: love for you to I would be like, let's go 237 00:13:18,200 --> 00:13:20,360 Speaker 1: buy some because I think people care so much of 238 00:13:20,400 --> 00:13:23,040 Speaker 1: the story behind a brand that wanted to support it. 239 00:13:23,040 --> 00:13:24,680 Speaker 4: Because you've had people try to knock off your. 240 00:13:24,600 --> 00:13:27,680 Speaker 1: Brand too, Yes, and I can imagine that was a 241 00:13:27,760 --> 00:13:28,400 Speaker 1: huge problem. 242 00:13:28,480 --> 00:13:30,160 Speaker 4: So how do you handle that? 243 00:13:30,480 --> 00:13:30,640 Speaker 2: Yes? 244 00:13:30,840 --> 00:13:32,360 Speaker 4: What tell that story? 245 00:13:32,480 --> 00:13:32,680 Speaker 3: Yes? 246 00:13:32,800 --> 00:13:33,120 Speaker 2: Wild? 247 00:13:33,320 --> 00:13:37,120 Speaker 3: Okay, it is a very wild story, very wild story. 248 00:13:37,600 --> 00:13:42,719 Speaker 3: So we actually went viral on TikTok in August and 249 00:13:42,760 --> 00:13:45,960 Speaker 3: we were shipping out like two hundred and seventy six 250 00:13:46,080 --> 00:13:46,920 Speaker 3: orders a day. 251 00:13:47,480 --> 00:13:48,960 Speaker 4: Good friend, this amazing. 252 00:13:48,640 --> 00:13:55,080 Speaker 3: This is very amazing. And unfortunately during that time, there 253 00:13:55,120 --> 00:14:00,560 Speaker 3: were several Chinese knockoffs that got hold of our brand 254 00:14:01,160 --> 00:14:08,240 Speaker 3: and started reproducing our products based on the product photo. 255 00:14:08,880 --> 00:14:10,920 Speaker 4: Wow like them, they moved. 256 00:14:10,720 --> 00:14:15,040 Speaker 3: Fast fast based on the product photo and what I 257 00:14:15,080 --> 00:14:18,560 Speaker 3: found out later is that there were over seventy five 258 00:14:19,200 --> 00:14:26,520 Speaker 3: manufacturers in China who were producing our products illegally. Hold 259 00:14:26,520 --> 00:14:30,800 Speaker 3: on because the numbers get bigger, and over one thousand 260 00:14:30,920 --> 00:14:38,080 Speaker 3: ads being ran on Facebook ads ads. And then also 261 00:14:38,120 --> 00:14:41,120 Speaker 3: in addition to that, I found over eighty websites said 262 00:14:41,120 --> 00:14:45,320 Speaker 3: they were leading these people too. And so you know, 263 00:14:45,560 --> 00:14:50,960 Speaker 3: that's why IP is so important because I'm ensured that 264 00:14:51,280 --> 00:14:56,120 Speaker 3: my product, my images were protected by copyright laws, protected 265 00:14:56,160 --> 00:14:59,800 Speaker 3: by trademark. I was able to go in and have 266 00:15:00,400 --> 00:15:05,960 Speaker 3: one thousand removed. I was able to have websites taken down. 267 00:15:06,480 --> 00:15:09,120 Speaker 3: I was able to also have like all of the 268 00:15:09,320 --> 00:15:13,800 Speaker 3: infringements removed from TikTok. But hey, that's why it's so 269 00:15:13,920 --> 00:15:17,280 Speaker 3: important as a small business to protect your IP in 270 00:15:17,400 --> 00:15:18,000 Speaker 3: the street. 271 00:15:18,160 --> 00:15:20,600 Speaker 1: That's a great conversation to have too, as you're starting 272 00:15:20,640 --> 00:15:24,040 Speaker 1: something and not sometimes we don't predict how successful something 273 00:15:24,080 --> 00:15:26,160 Speaker 1: will be, but you have to protect it from the beginning. 274 00:15:26,280 --> 00:15:29,240 Speaker 3: You definitely have to protect it from the beginning. Especially, 275 00:15:29,920 --> 00:15:34,960 Speaker 3: you know, I feel that after doing my research, these 276 00:15:35,000 --> 00:15:41,680 Speaker 3: brand these knockoffs actually target small black owned businesses really yes, 277 00:15:41,800 --> 00:15:44,840 Speaker 3: because they feel that we are the ones that are 278 00:15:44,880 --> 00:15:46,120 Speaker 3: not protected. 279 00:15:45,640 --> 00:15:47,120 Speaker 4: That we're vulnerable to that. 280 00:15:47,160 --> 00:15:48,640 Speaker 3: We're very vulnerable. 281 00:15:48,680 --> 00:15:51,400 Speaker 2: Oh this is not a Louis Vauton knockoff. Back into 282 00:15:51,440 --> 00:15:53,680 Speaker 2: a small business, this can be devastating. 283 00:15:53,680 --> 00:15:57,440 Speaker 3: It can be very devastating, and it's very detrimental to 284 00:15:57,520 --> 00:16:00,800 Speaker 3: the small business. I mean it could literally make you 285 00:16:00,840 --> 00:16:04,240 Speaker 3: go bankrupt. It's like you're competing with your own knockoff brand. 286 00:16:05,080 --> 00:16:08,680 Speaker 3: And so that's it's very crazy. And we have actually 287 00:16:08,720 --> 00:16:13,480 Speaker 3: had individuals reach out to us stating that they've purchased 288 00:16:13,480 --> 00:16:16,520 Speaker 3: products from us and they received a sheet of paper 289 00:16:16,800 --> 00:16:19,600 Speaker 3: or they received wrapping paper with a white Santa on it, 290 00:16:19,600 --> 00:16:22,640 Speaker 3: and I'm like, wait, that's not us. And I've held 291 00:16:22,720 --> 00:16:26,680 Speaker 3: those conversations with them, and you know they in turn 292 00:16:26,840 --> 00:16:30,760 Speaker 3: do purchase from us, but it's consumers. 293 00:16:30,920 --> 00:16:33,200 Speaker 1: Yeah, and they could go and if they leave a 294 00:16:33,200 --> 00:16:34,480 Speaker 1: bad review, if. 295 00:16:34,360 --> 00:16:39,200 Speaker 3: They don't you speaking of reviews, they have left bad 296 00:16:39,280 --> 00:16:42,080 Speaker 3: reviews and I would have to reach out. But guess 297 00:16:42,160 --> 00:16:46,600 Speaker 3: what now that you mentioned that the infringers they are smart. 298 00:16:46,720 --> 00:16:49,960 Speaker 3: They have literally taken some of my good reviews and 299 00:16:50,040 --> 00:16:56,840 Speaker 3: placed it on their website. Really sophisticated. Yes it is. 300 00:16:57,000 --> 00:17:01,200 Speaker 3: And there's a whole chain, it's a whole train. 301 00:17:02,080 --> 00:17:04,679 Speaker 1: Well, we want to make sure people go directly to 302 00:17:04,760 --> 00:17:07,000 Speaker 1: my melan and to get their products and not you know, 303 00:17:07,040 --> 00:17:10,440 Speaker 1: buying it third party somewhere else or so just making 304 00:17:10,440 --> 00:17:12,920 Speaker 1: sure that we put that out there. You've also done 305 00:17:12,920 --> 00:17:20,000 Speaker 1: some great collaborations. Yeah, so tell us about that. 306 00:17:20,320 --> 00:17:24,199 Speaker 3: Yeah, so we actually did a collaboration with the movie 307 00:17:24,400 --> 00:17:29,600 Speaker 3: The Unexpected Christmas. It was a full, beautiful collaboration and 308 00:17:30,240 --> 00:17:36,280 Speaker 3: our products were on their red carpets in La in Atlanta, 309 00:17:36,440 --> 00:17:39,200 Speaker 3: and then we were also able to do a full 310 00:17:39,320 --> 00:17:44,879 Speaker 3: movie premiere on last Friday in New Orleans and the 311 00:17:44,920 --> 00:17:48,440 Speaker 3: movie signed out an actress, an actual cast member, which 312 00:17:48,480 --> 00:17:52,159 Speaker 3: is Corene Hawthorne. She's the bomb, And so that was 313 00:17:52,280 --> 00:17:55,320 Speaker 3: really exciting to be able to see all of that 314 00:17:55,480 --> 00:17:56,280 Speaker 3: come together. 315 00:17:56,720 --> 00:17:57,840 Speaker 4: How did that come about? 316 00:17:58,000 --> 00:18:01,359 Speaker 3: Oh definitely. I have to give kudos to my brand 317 00:18:01,400 --> 00:18:04,760 Speaker 3: manager for that. What she did is that's her thing. 318 00:18:04,880 --> 00:18:09,119 Speaker 3: She knows collaborations, she knows partnerships. She's into the eyepiece, 319 00:18:09,600 --> 00:18:12,199 Speaker 3: and she's seen that My melanin as well as The 320 00:18:12,320 --> 00:18:16,520 Speaker 3: Unexpected Christmas movie. Those brands aligned because why not, Like, 321 00:18:16,560 --> 00:18:17,679 Speaker 3: why would you not have? 322 00:18:19,040 --> 00:18:23,680 Speaker 4: Yes, I've seen that, Yeah so amazing. Yeah, So yes, I. 323 00:18:23,640 --> 00:18:26,800 Speaker 3: Mean so why not? It makes perfectly sense, good sense. 324 00:18:26,880 --> 00:18:29,520 Speaker 3: So ken Yell did her thing with that one. 325 00:18:29,920 --> 00:18:31,640 Speaker 4: Look at I love how happy you look. 326 00:18:31,680 --> 00:18:33,760 Speaker 1: And because you talk about knowing your brand but being 327 00:18:33,800 --> 00:18:36,280 Speaker 1: passionate about your brand, people could feel that too. 328 00:18:36,680 --> 00:18:42,160 Speaker 3: Yeah, And I'm passionate because I know, I know the struggle, 329 00:18:42,480 --> 00:18:46,200 Speaker 3: like I've seen my parents with the struggle. And to 330 00:18:46,359 --> 00:18:49,640 Speaker 3: be where I am from where I come from, as 331 00:18:49,680 --> 00:18:52,359 Speaker 3: I mentioned earlier, new s RP or community that everyone 332 00:18:52,480 --> 00:18:57,359 Speaker 3: looked down on, that people said we can't accomplish our dreams. 333 00:18:57,400 --> 00:19:00,120 Speaker 3: And to walk and step high over all of those 334 00:19:00,160 --> 00:19:03,879 Speaker 3: obstacles and prove them wrong, and to be where I am, 335 00:19:04,359 --> 00:19:07,960 Speaker 3: I mean, it's so I'm so passionate about it, and 336 00:19:08,680 --> 00:19:12,240 Speaker 3: I just love having the opportunity to be in this 337 00:19:12,359 --> 00:19:16,080 Speaker 3: spot and to empower other individuals to be able to 338 00:19:16,160 --> 00:19:19,119 Speaker 3: do the same and chase their dreams and their passions. 339 00:19:19,359 --> 00:19:21,480 Speaker 1: Yeah, and sometimes it's just such First of all, I 340 00:19:21,480 --> 00:19:24,879 Speaker 1: can't believe that there was nothing before twenty twenty. And 341 00:19:25,040 --> 00:19:27,680 Speaker 1: like I just can't believe that it's such a simple 342 00:19:27,760 --> 00:19:30,880 Speaker 1: but amazing idea, you know what I mean, Like that's 343 00:19:30,880 --> 00:19:33,680 Speaker 1: shocking to me that that didn't that wasn't in these 344 00:19:33,680 --> 00:19:37,400 Speaker 1: major retailers prior to that, and you also expanded out 345 00:19:37,400 --> 00:19:41,040 Speaker 1: of the wrapping paper too, right, also into backpacks apparel. 346 00:19:41,080 --> 00:19:45,680 Speaker 3: Oh yeah, so we actually have backpacks as you mentioned, apparel, pillows, 347 00:19:45,760 --> 00:19:50,359 Speaker 3: we have an assortment of products. We have shirts and teas, 348 00:19:50,440 --> 00:19:53,040 Speaker 3: and we have beautiful Santa Sax. So we are not 349 00:19:53,280 --> 00:19:57,320 Speaker 3: only just a Christmas brand. We are an all occasion brand. 350 00:19:57,359 --> 00:20:00,439 Speaker 3: Think of your feel good brand where you want to 351 00:20:00,480 --> 00:20:03,880 Speaker 3: feel represented and you want to see your traditions in 352 00:20:03,920 --> 00:20:06,879 Speaker 3: your designs. And that's what my melanine is. 353 00:20:07,240 --> 00:20:12,680 Speaker 2: You feel good your traditions and you give back. Toy 354 00:20:12,800 --> 00:20:14,400 Speaker 2: drives everything tell us about time. 355 00:20:14,480 --> 00:20:18,160 Speaker 3: Yes, definitely. So we do an annual toy drive once 356 00:20:18,200 --> 00:20:21,639 Speaker 3: a year in our community and we give back to 357 00:20:21,720 --> 00:20:27,080 Speaker 3: the community. We have toy giveaways, we have a coloring station, 358 00:20:27,320 --> 00:20:30,760 Speaker 3: Santa comes out and takes photos. We actually have gift 359 00:20:30,840 --> 00:20:34,760 Speaker 3: wrap challenges, and we'll even wrap the gifts. So it's just. 360 00:20:36,600 --> 00:20:37,560 Speaker 4: I'll be there. 361 00:20:39,359 --> 00:20:45,560 Speaker 1: I love wrapping gifts and and my household. Whenever it 362 00:20:45,640 --> 00:20:47,840 Speaker 1: was a time to wrap the presence, it was always 363 00:20:47,880 --> 00:20:49,720 Speaker 1: me that would sit there and do it. I really 364 00:20:49,800 --> 00:20:52,240 Speaker 1: enjoy it. For some reason, It's a capricorn in me. 365 00:20:52,359 --> 00:20:54,800 Speaker 1: It's like very precise the way that you have to 366 00:20:54,800 --> 00:20:55,120 Speaker 1: do it. 367 00:20:55,640 --> 00:20:58,159 Speaker 4: Yes, I gotta make it perfect, so I enjoy that. 368 00:20:58,240 --> 00:21:00,880 Speaker 1: So I appreciate wrapping paper more than average person because 369 00:21:00,880 --> 00:21:02,359 Speaker 1: I'm gonna be the one sending there doing it. 370 00:21:02,480 --> 00:21:04,879 Speaker 2: Yeah, I'm reminding you of this in a couple of weeks, 371 00:21:05,200 --> 00:21:07,040 Speaker 2: as long as those presents mind. 372 00:21:07,880 --> 00:21:12,040 Speaker 3: And we have that good wrapping paper, very nice thick quality, 373 00:21:12,280 --> 00:21:15,159 Speaker 3: the kind that you don't have to worry about tearing 374 00:21:15,600 --> 00:21:19,919 Speaker 3: when you're folding and doing all of your beautiful designs. 375 00:21:19,960 --> 00:21:22,320 Speaker 3: And yeah, that's what we bring to the table. 376 00:21:22,680 --> 00:21:26,960 Speaker 2: Okay, we're talking about this together earlier. How important and 377 00:21:27,080 --> 00:21:28,760 Speaker 2: just I just love hearing this. Do you think it 378 00:21:28,800 --> 00:21:31,720 Speaker 2: is for those kids, especially those kids you give back to, 379 00:21:31,720 --> 00:21:34,960 Speaker 2: to see black Santa Clauses, to see that wrapping paper 380 00:21:34,960 --> 00:21:38,840 Speaker 2: because it's just not you know, normal for them. 381 00:21:38,800 --> 00:21:41,720 Speaker 3: It's not normal. And that is what we aim to 382 00:21:41,800 --> 00:21:45,240 Speaker 3: do to normalize it and to make it normal, and 383 00:21:45,240 --> 00:21:47,680 Speaker 3: not just for the kids, but for the adults too, 384 00:21:47,800 --> 00:21:51,720 Speaker 3: because as you mentioned, since twenty twenty, like you didn't 385 00:21:51,760 --> 00:21:54,639 Speaker 3: realize that there was a cab, right, So when we 386 00:21:54,720 --> 00:21:58,520 Speaker 3: bring out our Santa the kids, first of all, he's 387 00:21:58,520 --> 00:22:01,480 Speaker 3: a dance in Santa yeah, okay. So he loves getting 388 00:22:01,880 --> 00:22:06,200 Speaker 3: in and and you know, the dancing moving. He is moving, 389 00:22:06,240 --> 00:22:11,320 Speaker 3: he is breakdancing. Santa is moving, okay. So he loves 390 00:22:11,359 --> 00:22:14,160 Speaker 3: to bring the party and the feel good right. So 391 00:22:14,200 --> 00:22:17,720 Speaker 3: the kids all they love being around him and dancing. 392 00:22:17,800 --> 00:22:21,440 Speaker 3: But then the adults do as well. So they're dancing 393 00:22:21,520 --> 00:22:24,000 Speaker 3: and having fun. And when it's time to take photos, 394 00:22:24,480 --> 00:22:27,960 Speaker 3: I have to literally ask the adults, hold on, let's 395 00:22:28,040 --> 00:22:30,640 Speaker 3: share with the kids. Let's let the kids get their 396 00:22:30,640 --> 00:22:35,480 Speaker 3: pictures first. But they absolutely adore being able to take 397 00:22:35,520 --> 00:22:38,480 Speaker 3: photos with Santa. And what I love the most about 398 00:22:38,520 --> 00:22:43,000 Speaker 3: that with the kids is their normal, right, It is 399 00:22:43,040 --> 00:22:45,880 Speaker 3: that they're normal, and that's what we want to do. 400 00:22:45,960 --> 00:22:49,800 Speaker 3: That's what we want to make giffrap with African American 401 00:22:49,920 --> 00:22:55,240 Speaker 3: characters and products that with African American characters that accurately 402 00:22:56,240 --> 00:23:00,000 Speaker 3: reflect those individuals. We want to make it feel normal. 403 00:23:00,280 --> 00:23:01,680 Speaker 4: Yeah, as it should. 404 00:23:02,880 --> 00:23:04,440 Speaker 2: Let is also feel good work. 405 00:23:04,600 --> 00:23:04,960 Speaker 3: I love. 406 00:23:05,160 --> 00:23:07,480 Speaker 2: Actually find the real ones. 407 00:23:07,480 --> 00:23:10,760 Speaker 3: Yes, the real ones is gonna be found at www 408 00:23:11,000 --> 00:23:14,720 Speaker 3: dot momelanon dot com, m A H m ah yes, 409 00:23:14,960 --> 00:23:19,880 Speaker 3: my my melon in m A hmelanon dot com, as 410 00:23:19,920 --> 00:23:25,240 Speaker 3: well as Sam's Club dot com online and select sam stores. 411 00:23:26,720 --> 00:23:29,520 Speaker 2: This is perfects We're kicking into that holiday shopping. 412 00:23:29,760 --> 00:23:31,160 Speaker 4: I know, I'm so excited for that. 413 00:23:31,359 --> 00:23:33,919 Speaker 1: When I was in high school, one of one of 414 00:23:33,920 --> 00:23:36,040 Speaker 1: my friends, her dad did this song Santa Claus is 415 00:23:36,040 --> 00:23:38,840 Speaker 1: a black Oh yeah, you know that's and that was 416 00:23:38,880 --> 00:23:41,320 Speaker 1: such a big deal, like for us that her dad 417 00:23:41,640 --> 00:23:46,080 Speaker 1: made that song, because you gotta think, like for us, well, 418 00:23:46,080 --> 00:23:48,080 Speaker 1: not for me, because my dad's not black, he's Chinese, 419 00:23:48,200 --> 00:23:51,679 Speaker 1: but in the community, like in our community, everybody's like, 420 00:23:51,880 --> 00:23:54,400 Speaker 1: your dad is Santa Claus and he was a black 421 00:23:54,440 --> 00:23:56,600 Speaker 1: man like that regular. 422 00:23:57,119 --> 00:24:00,680 Speaker 3: Yeah, yeah, I was Santa. He wears a go train 423 00:24:01,080 --> 00:24:06,639 Speaker 3: matching issues you. Yeah. Yeah. He brings like all the 424 00:24:07,040 --> 00:24:11,520 Speaker 3: flavor and infuses the culture. So that's something that everyone 425 00:24:11,600 --> 00:24:13,920 Speaker 3: really loves about him. He's a Santa that you can 426 00:24:13,960 --> 00:24:16,439 Speaker 3: relate to, a Santa that will walk into your home, 427 00:24:16,600 --> 00:24:18,600 Speaker 3: my home and give. 428 00:24:18,480 --> 00:24:20,600 Speaker 4: Gifts because when they see Santa kiss in. 429 00:24:20,520 --> 00:24:30,520 Speaker 1: Their mind all that okay direction, And you know, holiday 430 00:24:30,520 --> 00:24:33,000 Speaker 1: shopping is coming up. Black Friday's coming up. So what's 431 00:24:33,000 --> 00:24:35,000 Speaker 1: some advice that you would give to our listeners. 432 00:24:35,280 --> 00:24:38,119 Speaker 3: Yes, definitely. The advice that I would give is to 433 00:24:38,200 --> 00:24:42,120 Speaker 3: be intentional when shopping this holiday season. We have black 434 00:24:42,160 --> 00:24:45,400 Speaker 3: Friday coming up, and just ensuring that you are shopping 435 00:24:45,560 --> 00:24:52,400 Speaker 3: with black small owned businesses. That intentional shopping will number one, 436 00:24:52,640 --> 00:24:56,960 Speaker 3: could keep businesses running, can keep businesses on shelves, and 437 00:24:57,000 --> 00:24:59,440 Speaker 3: it can also allow us to continue to be able 438 00:24:59,480 --> 00:25:02,520 Speaker 3: to give back to the community and empower the community. 439 00:25:02,840 --> 00:25:06,359 Speaker 3: So we're not asking that you not shopped, We're just 440 00:25:06,440 --> 00:25:10,520 Speaker 3: asking that you shop intentionally and shop black. 441 00:25:10,680 --> 00:25:11,520 Speaker 4: You're right about that. 442 00:25:11,560 --> 00:25:15,840 Speaker 1: I had a whole conversation earlier today about how hard 443 00:25:15,880 --> 00:25:19,000 Speaker 1: it is for business owners right now because the cost 444 00:25:19,080 --> 00:25:22,199 Speaker 1: of everything is so high and then you kind of 445 00:25:22,280 --> 00:25:26,240 Speaker 1: have to unfortunately pass some of those costs on, and 446 00:25:26,440 --> 00:25:28,719 Speaker 1: a lot of businesses I see a lot of places 447 00:25:28,720 --> 00:25:31,040 Speaker 1: are going out of business because it's tough right now. 448 00:25:31,280 --> 00:25:34,080 Speaker 1: And then people also aren't spending as much money, you know, 449 00:25:34,119 --> 00:25:36,360 Speaker 1: and rightfully, so it's a difficult time. So just that 450 00:25:36,400 --> 00:25:39,480 Speaker 1: cycle of things costing more, passing those costs on the 451 00:25:39,520 --> 00:25:42,440 Speaker 1: consumers who don't have it like that right now, who 452 00:25:42,480 --> 00:25:45,159 Speaker 1: aren't trying to spend in that way anymore. It's just 453 00:25:45,240 --> 00:25:48,680 Speaker 1: something that is like a time that we can uplift 454 00:25:48,720 --> 00:25:50,080 Speaker 1: each other as much as possible. 455 00:25:50,200 --> 00:25:53,359 Speaker 3: Yes, I totally agree, and as small black businesses we 456 00:25:53,520 --> 00:25:58,560 Speaker 3: are depending on our community to help us to continue 457 00:25:58,640 --> 00:26:01,920 Speaker 3: to push forward and to stay in business. 458 00:26:02,680 --> 00:26:05,040 Speaker 4: Very important. Yes, well, thank you Arden. 459 00:26:05,119 --> 00:26:07,720 Speaker 1: It was a pleasure to have you, and congratulations on 460 00:26:07,840 --> 00:26:10,360 Speaker 1: all of your success and so much more to come. 461 00:26:10,400 --> 00:26:12,879 Speaker 2: I already know, and what a great way to usher 462 00:26:12,880 --> 00:26:16,040 Speaker 2: in the holiday season, and everybody. Go to Teamwealth wednesdays 463 00:26:16,080 --> 00:26:19,360 Speaker 2: dot com. There's a feature on our dean and sign 464 00:26:19,480 --> 00:26:21,480 Speaker 2: up for our free newsletter and you'll learn even more 465 00:26:21,520 --> 00:26:22,080 Speaker 2: about her. 466 00:26:22,680 --> 00:26:24,879 Speaker 4: Thank you for having Wealth Wednesdays