WEBVTT - Short Stuff: The Santa Claus Association

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<v Speaker 1>Hey, I'm welcome to the short Stuff. I'm Josh. There's Chuck,

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<v Speaker 1>there's Jerry over there. Let's get jolly because buddy, it

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<v Speaker 1>is Christmas Day. Wow. Is that amazing? It's amazing. It's

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<v Speaker 1>not to us, but it is to us. Think about it. Yeah. Well, anyway,

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<v Speaker 1>Merry Christmas everybody. Yes, and Merry Christmas to you and Jerry.

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<v Speaker 1>And thank you for the lump of goal. You're welcome.

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<v Speaker 1>Uh and uh Jerry, thank you for the red wagon. Yeah,

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<v Speaker 1>thank you for my ferrari. Jerry, Wow, I got it

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<v Speaker 1>the wrong red wagon. You got a magnet p I

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<v Speaker 1>red Ferrari. Yeah, it's pretty awesome, amazing, Thanks again, Jerry. Anyway,

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<v Speaker 1>since it's Christmas, Chuck, we have a special Christmas them

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<v Speaker 1>short Stuff, and it's about something called the Santa Claus Association.

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<v Speaker 1>And if you want to ever learn more about the

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<v Speaker 1>Santa Claus Association, make sure you put those words in

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<v Speaker 1>quotes in your search engine, because there's a lot of

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<v Speaker 1>different Santa associations. This is a specific one that we're

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<v Speaker 1>going to talk about. And also add uh New York

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<v Speaker 1>to that search, yes, because that'll really narrow it down

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<v Speaker 1>to really well. So the Santa Claus association we're talking

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<v Speaker 1>about has its backstory in the about the turn of

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<v Speaker 1>the century, um the last century, okay, and in New

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<v Speaker 1>York City in the United States, really, the US Postal

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<v Speaker 1>Service had away a technique of dealing with little children's

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<v Speaker 1>letters to Santa the Furnace. They would they would destroy them,

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<v Speaker 1>that's right. They would send these letters to the Dead

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<v Speaker 1>Letter office and they would eventually be destroyed or in

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<v Speaker 1>the worst case scenario, returned to the little sender. That awful,

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<v Speaker 1>and it was even stamped return to little Cinder. Yeah,

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<v Speaker 1>they had a special standard, right and it had uh yeah,

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<v Speaker 1>had like a reindeer on its back with excess for eyes.

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<v Speaker 1>So the popular press, the media as we call them

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<v Speaker 1>today and the public said, this is wrong. There's got

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<v Speaker 1>to be a better way to do this. What if

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<v Speaker 1>like charities could get their hands on these letters and

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<v Speaker 1>then they can fulfill these these wishes because Santa is busy,

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<v Speaker 1>he doesn't really have time field letters. Maybe some grown

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<v Speaker 1>ups could intervene and uh, all right, And so they

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<v Speaker 1>said that was great, And the Postmaster General at the

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<v Speaker 1>time in nineteen o seven said, that's fine. I'm commanding

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<v Speaker 1>all post offices in the United States to just hand

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<v Speaker 1>over letters to Santa to any charity that wants to

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<v Speaker 1>fulfill them. I wonder if the Postmaster General is just like,

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<v Speaker 1>oh God with these letters, like trying to do a

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<v Speaker 1>job right. Yes, that was the impression that I had,

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<v Speaker 1>is they did not want to be in the Santa

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<v Speaker 1>Male business anymore, and this is a God send for them. Okay.

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<v Speaker 1>Everything worked pretty well for nineteen o seven, and then

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<v Speaker 1>in nineteen o eight or during the nineteen o seven um,

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<v Speaker 1>the Charitable Organization Society of New York, the COS, actually

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<v Speaker 1>took it upon themselves to start investigating the backgrounds of

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<v Speaker 1>some of the le to writers to Santa. And they

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<v Speaker 1>went to their houses unannounced. Can you is there a

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<v Speaker 1>little Timmy who lives here? Basically, and let's see, let's

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<v Speaker 1>see the crutches that you mentioned in your letter, Timmy.

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<v Speaker 1>And they actually determined that some of these letter writers

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<v Speaker 1>weren't quite as needy as they made themselves sound in

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<v Speaker 1>their letters. They determined that one little girl already had

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<v Speaker 1>a doll anyway, this is enough to to get the

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<v Speaker 1>Postmaster General to reverse his decision in nineteen o eight.

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<v Speaker 1>He said, Nope, We're sending them back to the dead

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<v Speaker 1>Letter office. That outburst or that outcry, the public outcry

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<v Speaker 1>against that was even worse than it was before. So then, finally, Chuck,

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<v Speaker 1>we've reached the end of the back story. In nineteen eleven,

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<v Speaker 1>the Postmaster General, the new one said from now on,

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<v Speaker 1>for from to infinity and beyond, the United States Postal

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<v Speaker 1>Service will hand over letters to Santa to any charity

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<v Speaker 1>that wants them, which is great, But in New York

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<v Speaker 1>no one stepped up for two years, and by the

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<v Speaker 1>time roll around, it's seemed that there wouldn't be a

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<v Speaker 1>Santa again to fulfill these children's wishes in their letters

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<v Speaker 1>to Santa in New York City. Yes, that's right, and

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<v Speaker 1>it was all over the papers headlines like mailmen disowned

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<v Speaker 1>Santa and Santa Claus is tardy. Saint took over the streets. Uh.

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<v Speaker 1>And on December eight of I guess Edward Morgan, who

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<v Speaker 1>was the New York City's postmaster who also had more

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<v Speaker 1>important fish to fry. Uh. He got a letter from

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<v Speaker 1>a guy who was a customs broker named John Duval

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<v Speaker 1>Gluck Jr. And he said, let me run this thing

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<v Speaker 1>handed over to me, and Morgan said great. He did

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<v Speaker 1>just get this off my plate. I'm really happy to

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<v Speaker 1>not have to deal with this. Gluck had no kids,

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<v Speaker 1>he was not married. Uh. And the story was was

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<v Speaker 1>that he was a kind hearted man who wanted to

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<v Speaker 1>do something with his life, and this he saw this

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<v Speaker 1>as an entree into that world. He also had some

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<v Speaker 1>some pretty impres us of credentials for somebody who steps

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<v Speaker 1>up and says, I'll handle the Santa business for the

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<v Speaker 1>post Office from now on. He said that he was

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<v Speaker 1>a special representative of newspapers, a famous tariff expert and investigator,

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<v Speaker 1>and a member of the Secret Service. None of those

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<v Speaker 1>things were true. Yeah, I mean the name of this

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<v Speaker 1>article that you found was the con man who Saved Christmas. Yeah,

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<v Speaker 1>that was from History Extra. So that should tell you

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<v Speaker 1>kind of where this was headed. This guy was lying

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<v Speaker 1>to begin with, and the story just gets even more interesting.

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<v Speaker 1>Should we take a break? We should? All right, let's

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<v Speaker 1>take a break and we'll tell you about Gluck right

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<v Speaker 1>after this. So the thing about Gluck was this, he

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<v Speaker 1>was a confidence man. He was a fraud. He made

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<v Speaker 1>up all of his credentials and all that. But with

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<v Speaker 1>the Santa Claus Association, he actually did do something genuinely good.

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<v Speaker 1>For once. Yeah, he did um. He started this organization

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<v Speaker 1>and it was described as a bottom up um, which

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<v Speaker 1>is a good way to describe it, because the donors

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<v Speaker 1>and the people who did this were New York City residents.

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<v Speaker 1>They were the real people. He provided. He created the

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<v Speaker 1>app basically exactly that got people in touch with other people,

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<v Speaker 1>got these letters in the hands of folks that had

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<v Speaker 1>a little extra money. Uh. In the case of h. Vanderbilt,

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<v Speaker 1>he only chipped in ten dollars apparently, which is still

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<v Speaker 1>only like a couple hundred bucks. I looked it was

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<v Speaker 1>like to seventy. I was thinking, we have a pretty

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<v Speaker 1>good idea these days after looking at the inflation calculator

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<v Speaker 1>for so many years, and that one definitely stunk. Uh.

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<v Speaker 1>So people were volunteering. A lot of people were um

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<v Speaker 1>from clubs and organizations, but many just regular average New

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<v Speaker 1>Yorkers who didn't have a lot of money themselves sometimes right,

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<v Speaker 1>So imagine this if you're a New Yorker and you

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<v Speaker 1>feel like your city has literally turned its back, almost

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<v Speaker 1>literally turned its back on needy children by ignoring their

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<v Speaker 1>letters to Santa, even though anybody could take it and

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<v Speaker 1>fulfill it. Having Gluck step up and say we can

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<v Speaker 1>do this and create the Santa Claus Association. It just

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<v Speaker 1>filled the city with pride. And they started throwing money

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<v Speaker 1>at the Santa Claus Association faster than it could use it. Yeah.

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<v Speaker 1>They I think that first year they answered the request

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<v Speaker 1>of twenty eight thousand children. That's astounding, that is super astounding.

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<v Speaker 1>And they kept doing this for another like fifteen years

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<v Speaker 1>or so, and he kept asking for a little bit

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<v Speaker 1>more money, um like, Hey, at first it was let

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<v Speaker 1>me cover the stamps, just the stamps, man, Yeah, exactly.

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<v Speaker 1>And then then it was envelopes, just just a few envelopes,

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<v Speaker 1>and then it was how about some money for the gifts,

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<v Speaker 1>you know, And then she said, how about this right

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<v Speaker 1>in the middle Manhattan, let's build a Santa Claus building. Yeah.

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<v Speaker 1>He said that the um, like, the the unusual nature

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<v Speaker 1>of our work kind of demands that we have our

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<v Speaker 1>own space to work in. Yeah. And I mean, was

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<v Speaker 1>this just sort of being rubber stamped the whole time,

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<v Speaker 1>because it seems like he just kept getting more and

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<v Speaker 1>more funds. Yeah. The way that this History Extra article

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<v Speaker 1>puts it is that the optimism, the post World War

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<v Speaker 1>One and jazz age optimism really kind of created this

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<v Speaker 1>sense of like we can do anything. Everybody's great. Of

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<v Speaker 1>course the guy who was running a Santa Claus association

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<v Speaker 1>is fine, Like, have you heard jazz exactly what? We

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<v Speaker 1>can definitely pay for a Santa Claus building. Have you

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<v Speaker 1>tried a jazz cigarette? To try one of those? Is

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<v Speaker 1>that like what Brad Pitt smoked? And uh, once upon

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<v Speaker 1>a time in Hollywood probably what was that? Oh no,

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<v Speaker 1>no, no no acid cigarette. It was just pot marijuana cigarett,

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<v Speaker 1>I think is why they call it today, gotcha. Yeah,

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<v Speaker 1>and they're like, have you seen this new movie Reefer Madness.

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<v Speaker 1>It's amazing. You're gonna want to jump out a window.

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<v Speaker 1>You'll be so excited. So eleven years in is when

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<v Speaker 1>the first Macy's Christmas Parade happens, which would eventually become

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<v Speaker 1>the Thanksgiving Day Parade, and it was all just sort

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<v Speaker 1>of coalescing with catalogs and things like that, and everyone's, uh,

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<v Speaker 1>everyone's notion of Christmas was just getting more and more

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<v Speaker 1>commercial and more in the news, and it was just

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<v Speaker 1>a big, big deal. Yeah, Christmas became huge, like the

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<v Speaker 1>Christmas that we understand it today. It happened during this

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<v Speaker 1>time and it happened during the time that Gluck Santa

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<v Speaker 1>Claus Association was handling um answering the needy children of

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<v Speaker 1>New York's Christmas wishes. That's right. But enter Bird Collar,

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<v Speaker 1>new York's Commissioner of Public Welfare. His motto was, Hey,

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<v Speaker 1>I'm not the bad guy here. Probably, So he was

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<v Speaker 1>charged with going around to the unregulated charities of New

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<v Speaker 1>York City and uh closing them down, asking to see

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<v Speaker 1>their financial records, including what Chuck while including the Santa

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<v Speaker 1>Claus Association. Yes, but in addition to Santa Claus Association,

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<v Speaker 1>he would investigate block parties that were raising money for

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<v Speaker 1>the neighborhood because they hadn't registered his charitable organizations. He

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<v Speaker 1>was that kind of guy. You got to make sure

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<v Speaker 1>that the money's going in the right place. Yeah. So

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<v Speaker 1>he said this Santa Claus Association, little fishy, Yeah, I'm

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<v Speaker 1>going after him, and Gluck said, yeah he did because

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<v Speaker 1>he didn't keep great records, which turned out to kind

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<v Speaker 1>of save him. Because he didn't have much documentation, he

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<v Speaker 1>could not be convicted of a crime when they found

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<v Speaker 1>tens of thousands of dollars just unaccounted for. Basically, Yeah,

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<v Speaker 1>that's by the way, that's right, that's no ten dollar donation.

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<v Speaker 1>I think a dead giveaway that there this might have

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<v Speaker 1>been a fishy operation was that the headquarters of the

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<v Speaker 1>Santa Claus Association was in the back of a steakhouse

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<v Speaker 1>in Manhattan. I tried to find out what steakhouse and

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<v Speaker 1>could not find it. I did to the closest I

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<v Speaker 1>could find was it was in the wool or wool Worth.

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<v Speaker 1>But that's it. There's no name for it or anything

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<v Speaker 1>like that. I wanted to know because knowing New York City,

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<v Speaker 1>it's still there. It's not I didn't know if it

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<v Speaker 1>was like a Keynes or something. No, there's a The

0:11:17.960 --> 0:11:20.200
<v Speaker 1>wold Worth building is stiller, but I'll bet it's somebody's

0:11:20.280 --> 0:11:24.600
<v Speaker 1>like trillion dollar apartment right now, right and still thinks

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<v Speaker 1>of dead beef. So gross. Like we said, Gluck could

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<v Speaker 1>not be convicted. Um, but they said you are definitely

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<v Speaker 1>not in charge of this Santa Claus Association anymore. Um.

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<v Speaker 1>They took away his letters and uh, he left for Miami,

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<v Speaker 1>which is I mean, talk about a sure fire away

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<v Speaker 1>to cement yourself as a con man. It's like, I'm

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<v Speaker 1>off to Miami. But the good news is they didn't

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<v Speaker 1>start sending letters back to the dead letter office. Um.

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<v Speaker 1>Pretty soon the US Postal Service would undertake Operation Santa Claus,

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<v Speaker 1>which we talked abou out in a previous Christmas edition. Ironically, UM,

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<v Speaker 1>not based on necessarily, but I think Gluck System was

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<v Speaker 1>sort of an inspiration closely following it for sure. Yeah,

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<v Speaker 1>they were like, Okay, the guy went to Miami. We

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<v Speaker 1>understand who he is now, but it was a pretty

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<v Speaker 1>good idea, so we're gonna stick to it and still

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<v Speaker 1>to this day, rather than UM, the Santa Claus Association

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<v Speaker 1>handling things, it's a committee of Postal employees that are

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<v Speaker 1>now the the app that connects children in need and

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<v Speaker 1>the donors that want to help them out on Santa

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<v Speaker 1>Claus's behalf. It's wonderful and uh yeah, hats off to

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<v Speaker 1>Alex Palmer for that history extra um article. Who's among

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<v Speaker 1>one of several Well, Merry Christmas, everybody that is it

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<v Speaker 1>for the short Stuff Short Stuff Away with Sleigh Bells.

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