1 00:00:00,400 --> 00:00:02,480 Speaker 1: Wake that answer up in the morning. 2 00:00:02,560 --> 00:00:03,920 Speaker 2: The Breakfast Club. 3 00:00:05,120 --> 00:00:05,440 Speaker 1: Morning. 4 00:00:05,480 --> 00:00:09,160 Speaker 3: Everybody is DJ en Vy, Jess Hilarious, Chelamaane the guy 5 00:00:09,200 --> 00:00:11,960 Speaker 3: we are the Breakfast Club. Lonla Rosa is here as well. 6 00:00:12,320 --> 00:00:14,800 Speaker 3: And we got a special guest in the building. He 7 00:00:14,840 --> 00:00:15,880 Speaker 3: has so many titles. 8 00:00:16,000 --> 00:00:18,880 Speaker 2: Well, ladies and gentlemen, Richard, We'll go ahead. 9 00:00:19,040 --> 00:00:21,440 Speaker 4: I'm gonna say he's the executive chairman of Sundown Group 10 00:00:21,560 --> 00:00:23,280 Speaker 4: of Companies. That's right, we have rich Dennis. 11 00:00:23,400 --> 00:00:26,079 Speaker 5: Yes, it is a group of companies. Tell them some 12 00:00:26,079 --> 00:00:26,680 Speaker 5: of the companies. 13 00:00:26,760 --> 00:00:31,000 Speaker 1: Uh, Richard, Well, good morning, good morning, good morning. As 14 00:00:31,000 --> 00:00:33,320 Speaker 1: I was saying earlier, like every couple of. 15 00:00:33,320 --> 00:00:35,280 Speaker 2: Years, talk to Mike, talked to Mike. You should know 16 00:00:35,960 --> 00:00:36,760 Speaker 2: every couple of years. 17 00:00:36,920 --> 00:00:38,720 Speaker 1: No, I only do this like once every two years, 18 00:00:39,240 --> 00:00:44,360 Speaker 1: explain myself to you. But so, Sundown Group of Companies 19 00:00:44,400 --> 00:00:48,840 Speaker 1: consist of Sundown Media Group and Media and Technology Group. 20 00:00:49,080 --> 00:00:54,640 Speaker 1: Uh So, that's Essence, Refinery twenty nine, Afro Punk, Beauty 21 00:00:54,720 --> 00:01:01,560 Speaker 1: con and a few other media assets, Sunday Aile uh Financial, 22 00:01:02,360 --> 00:01:07,200 Speaker 1: which is New Voices fund in which we we invest 23 00:01:07,280 --> 00:01:12,440 Speaker 1: in and businesses. One of the largest investors in black 24 00:01:12,440 --> 00:01:18,240 Speaker 1: owned businesses and people of color. So that's that's the 25 00:01:18,360 --> 00:01:21,440 Speaker 1: and then the consumer. We have so now consumers. So 26 00:01:21,480 --> 00:01:24,560 Speaker 1: some of you guys know us for the brands that 27 00:01:24,600 --> 00:01:29,480 Speaker 1: we've built like Shade Moisture and in Heritage and Madam C. J. 28 00:01:29,600 --> 00:01:33,200 Speaker 1: Walker and now some of the newer brands like Alafia 29 00:01:33,240 --> 00:01:36,160 Speaker 1: and some of those things. So so we we we 30 00:01:36,400 --> 00:01:42,040 Speaker 1: we play across the the economic landscape of culture. 31 00:01:42,440 --> 00:01:44,840 Speaker 4: And also, if I'm not minatake, you said afroc, I 32 00:01:44,840 --> 00:01:48,320 Speaker 4: mean afroch afro punk, afropunk Okay, and a beauty conk and. 33 00:01:48,240 --> 00:01:50,680 Speaker 5: Beauty he said, you know, listening, he said, Okay, I'm 34 00:01:50,680 --> 00:01:51,440 Speaker 5: just making sure man. 35 00:01:51,680 --> 00:01:53,680 Speaker 4: I'm the reason I want to stress that is because 36 00:01:53,680 --> 00:01:55,080 Speaker 4: you said you got to come in here every couple 37 00:01:55,080 --> 00:01:56,200 Speaker 4: of years to explain yourself. 38 00:01:56,200 --> 00:01:57,960 Speaker 5: But I want people to know who you are, and 39 00:01:58,000 --> 00:01:58,400 Speaker 5: I want. 40 00:01:58,280 --> 00:02:00,920 Speaker 4: Them to know how important you are to a lot 41 00:02:01,080 --> 00:02:03,080 Speaker 4: not not just you know yourself, but to a lot 42 00:02:03,120 --> 00:02:05,440 Speaker 4: of other black companies in black Absolutely. 43 00:02:05,560 --> 00:02:09,560 Speaker 1: Yeah, yeah, I mean we've we've invested in, uh probably 44 00:02:09,600 --> 00:02:15,200 Speaker 1: at this point, well over one hundred black businesses we've 45 00:02:15,360 --> 00:02:19,320 Speaker 1: focused in on. We started with a keen focus on 46 00:02:20,320 --> 00:02:23,480 Speaker 1: women on black businesses, and then we we spread that 47 00:02:23,560 --> 00:02:27,880 Speaker 1: out to men. So you know, we've invested in and 48 00:02:27,919 --> 00:02:35,280 Speaker 1: helped build companies like Mael Honey Pot Square Squire rather 49 00:02:35,280 --> 00:02:40,239 Speaker 1: than not Square Squire solo funds. So we go across 50 00:02:40,639 --> 00:02:46,600 Speaker 1: everything from consumer to to deep tech, right with the 51 00:02:46,680 --> 00:02:51,000 Speaker 1: lens of trying to solve vexing problems in the black community, 52 00:02:51,080 --> 00:02:54,320 Speaker 1: investing in businesses as solve vexing problems in the black community. 53 00:02:55,160 --> 00:03:01,919 Speaker 1: We see ourselves as building the UH, the cultural infrastructure 54 00:03:02,720 --> 00:03:08,160 Speaker 1: and monetization engines that allow us to keep ownership of 55 00:03:08,200 --> 00:03:13,000 Speaker 1: our intellectual property as a community and to build and 56 00:03:13,120 --> 00:03:17,480 Speaker 1: scale businesses that can then reinvest back in the community. 57 00:03:17,480 --> 00:03:19,400 Speaker 1: One of the last times I was here, now one 58 00:03:19,400 --> 00:03:21,560 Speaker 1: of the last times with the time before the last time, 59 00:03:22,520 --> 00:03:25,800 Speaker 1: I came in here and we're talking about me selling 60 00:03:26,360 --> 00:03:29,720 Speaker 1: Shae Moisture, and I said to you guys, I'm selling 61 00:03:29,720 --> 00:03:33,400 Speaker 1: this company because I am going to unlock wealth that's 62 00:03:33,440 --> 00:03:35,480 Speaker 1: never been seen in our community before. I'm going to 63 00:03:35,560 --> 00:03:38,280 Speaker 1: invest that wealth back in our community. 64 00:03:38,280 --> 00:03:38,920 Speaker 5: And you did it. 65 00:03:39,000 --> 00:03:42,360 Speaker 1: I did that right six years later, seven years later, 66 00:03:42,480 --> 00:03:45,520 Speaker 1: not only have we done that, we've now had four 67 00:03:45,640 --> 00:03:48,720 Speaker 1: or five exits that have delivered more than a billion 68 00:03:48,760 --> 00:03:52,760 Speaker 1: dollars wow back into Black families in this country. So very, 69 00:03:52,840 --> 00:03:56,040 Speaker 1: very proud of the journey that we're on. But every 70 00:03:56,040 --> 00:04:00,160 Speaker 1: once in a while, you know, we don't get it 71 00:04:00,160 --> 00:04:03,080 Speaker 1: one hundred percent right, But what we do do is 72 00:04:03,120 --> 00:04:04,720 Speaker 1: come back and fix it and get it one hundred 73 00:04:04,760 --> 00:04:05,280 Speaker 1: percent right. 74 00:04:05,320 --> 00:04:08,920 Speaker 4: So that's and I do want to say it's very important, 75 00:04:09,160 --> 00:04:13,480 Speaker 4: h what you do and have done is so important 76 00:04:13,520 --> 00:04:15,640 Speaker 4: and even more important now when you see all these 77 00:04:15,640 --> 00:04:18,360 Speaker 4: DEI initiatives getting rolled back, when you see these fundings, 78 00:04:18,720 --> 00:04:21,279 Speaker 4: when you see this funding for these black organizations and 79 00:04:21,320 --> 00:04:22,520 Speaker 4: black companies getting cut. 80 00:04:22,760 --> 00:04:25,280 Speaker 5: All we gonna have is us that's to invest back 81 00:04:25,320 --> 00:04:25,760 Speaker 5: in each other. 82 00:04:25,800 --> 00:04:29,120 Speaker 1: That's it. That's it, you know. And and part of 83 00:04:29,120 --> 00:04:32,039 Speaker 1: that is if you don't create wealth, we don't have 84 00:04:32,240 --> 00:04:34,560 Speaker 1: us to invest back in each other. Right, then we're 85 00:04:34,680 --> 00:04:38,760 Speaker 1: we're constantly needing to have other people support us to 86 00:04:39,400 --> 00:04:43,640 Speaker 1: I mean, look, you know we've got we've got changes 87 00:04:43,680 --> 00:04:49,919 Speaker 1: in healthcare coming, right, We've got changes in our abilities 88 00:04:49,960 --> 00:04:54,080 Speaker 1: to get an education. It's going to cost it. We're 89 00:04:54,080 --> 00:04:59,640 Speaker 1: going to have fewer opportunities and higher costs. Right. The 90 00:04:59,680 --> 00:05:04,080 Speaker 1: only thing that we can control is our economic destiny, right, 91 00:05:04,640 --> 00:05:09,960 Speaker 1: And so I'm fiercely protective of that because if we 92 00:05:10,000 --> 00:05:13,159 Speaker 1: don't have that we've got, We've got nothing, and to 93 00:05:13,240 --> 00:05:17,960 Speaker 1: do that, we've got to build big businesses. We've got 94 00:05:17,960 --> 00:05:22,080 Speaker 1: to build infrastructure to support those businesses, and we've got 95 00:05:22,080 --> 00:05:24,599 Speaker 1: to train up people so that they can run those 96 00:05:24,640 --> 00:05:28,280 Speaker 1: businesses right, all things that we all know are missing 97 00:05:28,320 --> 00:05:31,920 Speaker 1: from our community infrastructure today. So we've got a lot 98 00:05:31,920 --> 00:05:34,640 Speaker 1: of work to do, and we're here to do the 99 00:05:34,680 --> 00:05:35,480 Speaker 1: work now. 100 00:05:35,600 --> 00:05:36,480 Speaker 2: Of course, trendon all. 101 00:05:36,600 --> 00:05:38,760 Speaker 3: The last couple of days was the Essence Festival yep, 102 00:05:38,920 --> 00:05:42,960 Speaker 3: thirty first Essence Festival. Some people were upset, some people 103 00:05:43,240 --> 00:05:46,280 Speaker 3: were mad about timing. Some people said it wasn't as 104 00:05:46,279 --> 00:05:48,719 Speaker 3: packed as it usually is. They were mad that target 105 00:05:48,800 --> 00:05:51,400 Speaker 3: was a sponsor. So I know you're here today to 106 00:05:51,440 --> 00:05:54,359 Speaker 3: break some of that down. So yeah, what happened I 107 00:05:54,360 --> 00:05:55,799 Speaker 3: guess Essence Festival weekend? 108 00:05:56,040 --> 00:06:00,640 Speaker 1: Yeah, So, first of all, a lot of the criticism 109 00:06:01,000 --> 00:06:05,640 Speaker 1: is warranted, a lot of it is not right. There's 110 00:06:05,640 --> 00:06:10,760 Speaker 1: always an explanation for things that go wrong, and people 111 00:06:10,760 --> 00:06:13,040 Speaker 1: always excited to take credit for things. 112 00:06:12,839 --> 00:06:14,120 Speaker 5: That go right. 113 00:06:15,279 --> 00:06:18,520 Speaker 1: My job is to balance that all out, right. So 114 00:06:18,560 --> 00:06:23,279 Speaker 1: we have an incredible team that's running Essence Festival. They 115 00:06:23,320 --> 00:06:27,720 Speaker 1: have built something that when you look at it, if 116 00:06:27,720 --> 00:06:29,919 Speaker 1: you look at the scale of what it is today 117 00:06:30,480 --> 00:06:34,680 Speaker 1: that competes against the best in the world, right without 118 00:06:34,720 --> 00:06:37,880 Speaker 1: the resources of the best in the world, right and 119 00:06:37,920 --> 00:06:41,159 Speaker 1: without the access that the best in the world has. Right. 120 00:06:41,680 --> 00:06:45,559 Speaker 1: So I'm extremely proud of that team. I'm also proud 121 00:06:45,560 --> 00:06:48,080 Speaker 1: of the fact that they took risks that we don't 122 00:06:48,400 --> 00:06:51,800 Speaker 1: normally get to take in order to build something better, 123 00:06:52,120 --> 00:06:56,760 Speaker 1: and some of those risks worked out exceptionally well. Like 124 00:06:57,279 --> 00:07:02,719 Speaker 1: you go into the convention Center extraordinary, right. We had 125 00:07:02,800 --> 00:07:08,560 Speaker 1: problems in production with the mics. That happens seems seems 126 00:07:08,560 --> 00:07:13,600 Speaker 1: to happen more in the Superdome or in domes rather, 127 00:07:15,040 --> 00:07:18,880 Speaker 1: but we had problems there. Those problems will be addressed 128 00:07:19,640 --> 00:07:23,280 Speaker 1: because they are easily addressable. There's reasons for why that 129 00:07:23,360 --> 00:07:25,280 Speaker 1: happened at some point. We can get into that if 130 00:07:25,320 --> 00:07:31,560 Speaker 1: you want to. But they look, we had over forty 131 00:07:33,040 --> 00:07:35,800 Speaker 1: acts over the three day weekend in the in the 132 00:07:36,360 --> 00:07:40,920 Speaker 1: in the Superdome. Right, best talent in the world, and 133 00:07:41,000 --> 00:07:47,560 Speaker 1: they deserve the best acoustics, they deserve the best production, 134 00:07:48,280 --> 00:07:50,080 Speaker 1: and we'll give that to them. We've given that to 135 00:07:50,120 --> 00:07:54,119 Speaker 1: them for thirty years. This thirty first year, we didn't 136 00:07:54,240 --> 00:07:56,320 Speaker 1: we didn't do as good a job as we normally do, 137 00:07:56,880 --> 00:07:59,440 Speaker 1: and next year we'll do a better job than we've 138 00:07:59,480 --> 00:08:02,480 Speaker 1: ever done. Is we've learned what the what the issues were. 139 00:08:02,520 --> 00:08:04,080 Speaker 5: So why would Lauren hillsow Lake? 140 00:08:04,240 --> 00:08:06,880 Speaker 4: She said it wasn't her fault, Absolutely was not her fault, 141 00:08:07,440 --> 00:08:09,680 Speaker 4: she says, she thanks y'all for actually stepping up and 142 00:08:09,720 --> 00:08:11,000 Speaker 4: saying it wasn't a Well. 143 00:08:10,920 --> 00:08:13,120 Speaker 1: Our job is to protect black women. We're not going 144 00:08:13,200 --> 00:08:15,600 Speaker 1: to sit here and say, hey, you know, because she's 145 00:08:15,640 --> 00:08:17,679 Speaker 1: taking the heat for it, We're going to be quieter 146 00:08:17,840 --> 00:08:20,120 Speaker 1: because that's just not that's not what we are, that's 147 00:08:20,200 --> 00:08:22,920 Speaker 1: not what essence it's about, that's not what we're building. 148 00:08:23,800 --> 00:08:28,040 Speaker 1: There were there were production issues with the audio video 149 00:08:29,000 --> 00:08:34,240 Speaker 1: system that caused the delay in her performance. We own that, right. 150 00:08:34,559 --> 00:08:41,640 Speaker 1: Those delays you know, were primarily because we've been very 151 00:08:41,640 --> 00:08:45,600 Speaker 1: aggressive in as I said earlier, our job is to 152 00:08:45,720 --> 00:08:50,679 Speaker 1: develop the infrastructure that drives black businesses, right, So we 153 00:08:50,760 --> 00:08:54,600 Speaker 1: also want to make sure that we're investing in the 154 00:08:54,640 --> 00:08:59,640 Speaker 1: local businesses in New Orleans, right, And so our partner, 155 00:09:00,080 --> 00:09:04,880 Speaker 1: our production partner, from our mandate and my team's directive, 156 00:09:04,960 --> 00:09:07,840 Speaker 1: which which again we're very proud that we're able to 157 00:09:07,920 --> 00:09:09,880 Speaker 1: do this. You know, One of the things that that 158 00:09:09,880 --> 00:09:17,560 Speaker 1: that that is also satisfying but scary, is that there 159 00:09:17,559 --> 00:09:22,320 Speaker 1: are no more black festivals around, right. We're about the 160 00:09:22,360 --> 00:09:26,200 Speaker 1: only independent one left, right. And so what that means 161 00:09:26,400 --> 00:09:29,800 Speaker 1: is that the people that get to produce these festivals 162 00:09:30,520 --> 00:09:34,240 Speaker 1: fewer and fewer and fewer of them have the resources 163 00:09:34,440 --> 00:09:37,439 Speaker 1: and the access and the ability to run these large 164 00:09:37,440 --> 00:09:41,320 Speaker 1: festivals because they're not getting those opportunities. Right. I said 165 00:09:41,360 --> 00:09:44,000 Speaker 1: to my team a year ago, is we need to 166 00:09:44,080 --> 00:09:47,200 Speaker 1: go out and find the types of partners that we 167 00:09:47,240 --> 00:09:50,400 Speaker 1: can develop and grow so that they have the opportunities 168 00:09:50,440 --> 00:09:54,520 Speaker 1: to do these right. So we probably should have been 169 00:09:54,520 --> 00:10:01,880 Speaker 1: a little bit more uh thoughtful in the execution of that, right, 170 00:10:02,240 --> 00:10:04,040 Speaker 1: But at the end of the day, I'm proud of 171 00:10:04,120 --> 00:10:07,200 Speaker 1: the fact that they took the risk. Right. Next year, 172 00:10:07,280 --> 00:10:13,000 Speaker 1: we will have a local, well trained, well developed a 173 00:10:14,040 --> 00:10:18,080 Speaker 1: partner in that area because we got the experience we 174 00:10:18,160 --> 00:10:18,560 Speaker 1: had this. 175 00:10:18,520 --> 00:10:21,320 Speaker 4: Year, y'all didn't have the right production team to pull 176 00:10:21,360 --> 00:10:21,640 Speaker 4: off a. 177 00:10:23,160 --> 00:10:24,360 Speaker 5: Concert of that scale base. 178 00:10:24,320 --> 00:10:24,839 Speaker 2: For the sound. 179 00:10:25,080 --> 00:10:31,120 Speaker 1: Yes, right, however, sorry, sorry, you go ahead that right. However, 180 00:10:33,440 --> 00:10:37,120 Speaker 1: our job is to train them up. It's not their fault, right, 181 00:10:37,160 --> 00:10:39,840 Speaker 1: it's our fault. Right. We have to we have to 182 00:10:39,920 --> 00:10:42,240 Speaker 1: if we if we're going to go that route, we 183 00:10:42,360 --> 00:10:44,360 Speaker 1: have to continue to make sure that we're investing in 184 00:10:44,400 --> 00:10:46,559 Speaker 1: their development and then their training, and we're gonna we're 185 00:10:46,559 --> 00:10:49,560 Speaker 1: going to continue to do that and rest assured that 186 00:10:49,600 --> 00:10:51,040 Speaker 1: will not happen again. I'm sorry. 187 00:10:51,200 --> 00:10:53,400 Speaker 6: I want to ask you the production company that you're 188 00:10:53,400 --> 00:10:56,160 Speaker 6: talking about, is that separate from the Solomon Group company, 189 00:10:56,160 --> 00:10:58,240 Speaker 6: because there was articles about them working with you guys, 190 00:10:58,280 --> 00:10:59,880 Speaker 6: and people throwing a lot of blame on a Solomon 191 00:10:59,880 --> 00:11:00,600 Speaker 6: g people too. 192 00:11:00,760 --> 00:11:03,560 Speaker 1: Yeah, you know, at the end of the day, it's 193 00:11:03,600 --> 00:11:06,680 Speaker 1: not any of our partner's fault. Is our fault because 194 00:11:06,920 --> 00:11:11,040 Speaker 1: we engage them, we we hire them, we pay them, 195 00:11:11,160 --> 00:11:14,160 Speaker 1: we manage them, and it's our job to make sure 196 00:11:14,200 --> 00:11:16,760 Speaker 1: that everything is delivered properly. I'm not gonna sit here 197 00:11:16,760 --> 00:11:18,640 Speaker 1: and say that it's the Solomon Group's fold or is 198 00:11:18,679 --> 00:11:19,800 Speaker 1: this group's Faulds that. 199 00:11:19,760 --> 00:11:21,200 Speaker 2: Group's fault, right, Richiere a nice guy. 200 00:11:21,240 --> 00:11:22,559 Speaker 1: At the end of the day, Well, if I want 201 00:11:22,559 --> 00:11:22,959 Speaker 1: you to do. 202 00:11:22,960 --> 00:11:25,319 Speaker 3: Sound, I'm not a sound guy. It sounds supposed to 203 00:11:25,320 --> 00:11:26,800 Speaker 3: be right. I'm paying you a certain amount of money 204 00:11:26,800 --> 00:11:28,600 Speaker 3: to sound supposed to be perfect. That's what you're paying for. 205 00:11:28,679 --> 00:11:30,160 Speaker 3: You don't sit there with the mics and it just 206 00:11:30,240 --> 00:11:31,920 Speaker 3: levels and stuff like you pay somebody. 207 00:11:31,600 --> 00:11:33,760 Speaker 5: About the artist. Yeah, that was the other thing I 208 00:11:33,840 --> 00:11:36,280 Speaker 5: kept hearing. I kept hearing people was you know, late. 209 00:11:36,480 --> 00:11:38,679 Speaker 7: But Lauren Hill says she wasn't late though, So. 210 00:11:38,679 --> 00:11:41,120 Speaker 1: Let me get to that. But first, let me take 211 00:11:41,160 --> 00:11:43,960 Speaker 1: this right. It's not that I'm a nice guy. Is 212 00:11:43,960 --> 00:11:46,640 Speaker 1: that I am trying to build something that's lasting. If 213 00:11:46,679 --> 00:11:48,840 Speaker 1: I don't invest in people and I don't have the 214 00:11:48,960 --> 00:11:52,800 Speaker 1: patience with them, plenty of people allowed me to fail, right, 215 00:11:52,840 --> 00:11:55,600 Speaker 1: And because they allowed me to fail, I'm where I'm 216 00:11:55,600 --> 00:11:58,920 Speaker 1: at today. Right. My job and the role that I 217 00:11:58,960 --> 00:12:03,200 Speaker 1: see myself playing is to make sure that when somebody fails, 218 00:12:03,320 --> 00:12:06,520 Speaker 1: I'm there to pick them up right, because that's the 219 00:12:06,559 --> 00:12:08,520 Speaker 1: other thing that we don't have the luxury of as 220 00:12:08,559 --> 00:12:11,600 Speaker 1: black people. We get one shot right and then you 221 00:12:11,640 --> 00:12:15,880 Speaker 1: walk away. So we're gonna take the hit. It's our fault, 222 00:12:16,000 --> 00:12:19,600 Speaker 1: it's our responsibility. We will deal with our internal partners. 223 00:12:20,000 --> 00:12:23,120 Speaker 1: Our internal partners will step up and if they then 224 00:12:23,280 --> 00:12:26,600 Speaker 1: don't step up to the plate, then they will be gone. 225 00:12:26,920 --> 00:12:30,240 Speaker 1: But it will not be because they made a mistake here. 226 00:12:30,440 --> 00:12:32,839 Speaker 1: It will be because they haven't been able to learn 227 00:12:32,880 --> 00:12:37,000 Speaker 1: from those misses, right, So that that's that's the answer there. 228 00:12:37,080 --> 00:12:41,320 Speaker 1: I think you you you were asking the tardiness. 229 00:12:41,840 --> 00:12:43,520 Speaker 4: You know, I read the open letter that you know, 230 00:12:43,559 --> 00:12:48,439 Speaker 4: Stephanie Mills wrote, and you know, I love God, bless God. 231 00:12:48,320 --> 00:12:49,920 Speaker 5: Loves Stephanie Mills. And what she said was, you know, 232 00:12:49,960 --> 00:12:52,000 Speaker 5: she's a professional. This is an o G veteran in 233 00:12:52,000 --> 00:12:52,840 Speaker 5: the game. He said. 234 00:12:52,880 --> 00:12:56,040 Speaker 4: The challenges I encountered were multifaceted and in my view, 235 00:12:56,080 --> 00:12:59,840 Speaker 4: indicative of broader organizational shortcomings. The scheduling and time management 236 00:12:59,840 --> 00:13:04,160 Speaker 4: were severely lacking, creating a chaotic and stressful, stressful environment backstage, 237 00:13:04,440 --> 00:13:07,960 Speaker 4: This organization cascading onto the stage, impacting the flow of 238 00:13:07,960 --> 00:13:10,960 Speaker 4: the event and ultimately diminishing the quality of the performances. 239 00:13:11,000 --> 00:13:13,840 Speaker 4: Then she got into the logistical issues, and oh, she said, 240 00:13:13,840 --> 00:13:16,640 Speaker 4: beyond the logistical issues, the technical difficulties is what we 241 00:13:16,720 --> 00:13:17,200 Speaker 4: just talked about. 242 00:13:17,200 --> 00:13:20,240 Speaker 5: The sound system, she said, all that was deeply problematic. 243 00:13:20,360 --> 00:13:24,000 Speaker 1: Yeah, well, I mean she she said it there's nothing 244 00:13:24,040 --> 00:13:24,959 Speaker 1: that there's nothing to. 245 00:13:24,960 --> 00:13:28,160 Speaker 5: Argue there, right, The I guess the why is what 246 00:13:28,200 --> 00:13:28,720 Speaker 5: I'm asking. 247 00:13:28,760 --> 00:13:34,800 Speaker 1: Well, I think I think the why is one scale, right, 248 00:13:36,040 --> 00:13:39,640 Speaker 1: and when you have when you start with the technical issues. 249 00:13:39,720 --> 00:13:42,920 Speaker 1: As you guys are in this business, things have a 250 00:13:42,960 --> 00:13:46,880 Speaker 1: way of having domino effects and they impact they impact 251 00:13:46,920 --> 00:13:50,520 Speaker 1: other things. Right, So we're tracking all of that down. 252 00:13:51,600 --> 00:13:54,720 Speaker 1: We've got, you know, folks that have been working nonstopper 253 00:13:54,840 --> 00:13:57,120 Speaker 1: on the clock to make sure that we not just 254 00:13:57,200 --> 00:14:01,680 Speaker 1: identify these So so whether it's it's Mills, or it's 255 00:14:02,840 --> 00:14:07,200 Speaker 1: the security guard on the floor, or whether wherever it is, 256 00:14:07,240 --> 00:14:11,920 Speaker 1: we're talking to everybody and we're making the adjustments that 257 00:14:11,960 --> 00:14:14,760 Speaker 1: we need that we need to make. This isn't a 258 00:14:14,880 --> 00:14:25,800 Speaker 1: matter of hey, you know we're oblivious to these issues. 259 00:14:26,040 --> 00:14:28,160 Speaker 1: It's not This isn't a matter of, hey, we don't 260 00:14:28,560 --> 00:14:31,120 Speaker 1: understand that there were challenges. We understand there were challenges. 261 00:14:31,160 --> 00:14:32,920 Speaker 1: We're getting to the bottom of it. We're correct. 262 00:14:33,200 --> 00:14:35,960 Speaker 4: I think I understand what you're saying as far as production, 263 00:14:36,080 --> 00:14:38,520 Speaker 4: because you know, we deal with that, especially in. 264 00:14:38,880 --> 00:14:39,880 Speaker 5: Radio a lot of times. 265 00:14:39,920 --> 00:14:44,120 Speaker 4: Right, you're giving people an opportunity, you're giving people a chance, 266 00:14:44,200 --> 00:14:46,440 Speaker 4: but they may not have the experience. And you said 267 00:14:46,440 --> 00:14:48,560 Speaker 4: you got to train them up. But man, when you 268 00:14:48,680 --> 00:14:51,120 Speaker 4: got something that needs to hit the ground running, I 269 00:14:51,160 --> 00:14:53,000 Speaker 4: can't teach you how to run. I need you already 270 00:14:53,000 --> 00:14:53,680 Speaker 4: know how to run. 271 00:14:53,800 --> 00:14:56,440 Speaker 1: Yeah, yeah, well you know, and a lot of times 272 00:14:56,480 --> 00:15:01,400 Speaker 1: too because we don't get the opportunity. We may know 273 00:15:01,440 --> 00:15:04,160 Speaker 1: how to run, but we may be rusty, right, I 274 00:15:04,240 --> 00:15:05,840 Speaker 1: may not have done it in a year a year 275 00:15:05,880 --> 00:15:08,360 Speaker 1: and a half, so things slip, right, I may have 276 00:15:08,560 --> 00:15:10,960 Speaker 1: I may have new team members that haven't really run 277 00:15:11,000 --> 00:15:13,320 Speaker 1: it with me before. So I've got it. I've got 278 00:15:13,320 --> 00:15:16,160 Speaker 1: to figure out how to do that. So this is 279 00:15:16,240 --> 00:15:20,640 Speaker 1: not this is not this isn't anything new to this 280 00:15:21,120 --> 00:15:24,280 Speaker 1: business or to the to the the music or the 281 00:15:24,280 --> 00:15:30,480 Speaker 1: festival business. But I think it is particularly heightened because 282 00:15:30,480 --> 00:15:32,720 Speaker 1: we care about the people that we care about, and 283 00:15:32,760 --> 00:15:36,240 Speaker 1: the people that we serve care deeply about what it 284 00:15:36,280 --> 00:15:39,440 Speaker 1: is that we're doing. Right, So this this criticism, I 285 00:15:39,440 --> 00:15:43,120 Speaker 1: don't take it as criticism to criticize, although there is 286 00:15:43,160 --> 00:15:45,320 Speaker 1: some of that, right, there's some piling on this all that, 287 00:15:45,400 --> 00:15:49,720 Speaker 1: but that's that's part of the game. But people really 288 00:15:49,800 --> 00:15:53,160 Speaker 1: care about what essence means to them and it's a 289 00:15:53,200 --> 00:15:56,160 Speaker 1: source of pride for them, right, So we have to 290 00:15:56,240 --> 00:15:58,840 Speaker 1: deliver that. That's why I'm here, right, So we have 291 00:15:58,920 --> 00:16:00,520 Speaker 1: to be able to deliver that, and we have to 292 00:16:00,560 --> 00:16:04,200 Speaker 1: deliver that excellence every day and so you know, five 293 00:16:04,280 --> 00:16:07,160 Speaker 1: hundred things may go right, and one thing may go wrong, 294 00:16:07,440 --> 00:16:10,240 Speaker 1: or two things or ten things may go wrong. We 295 00:16:10,360 --> 00:16:14,720 Speaker 1: owe it to ourselves to say, hey, this isn't working 296 00:16:15,240 --> 00:16:17,720 Speaker 1: and be for us to correct it. So I do 297 00:16:17,800 --> 00:16:18,200 Speaker 1: have to ask. 298 00:16:18,280 --> 00:16:20,520 Speaker 3: You know, I go to Essence every year, right, and 299 00:16:20,600 --> 00:16:23,360 Speaker 3: I was there this year. I actually spoke on one 300 00:16:23,400 --> 00:16:24,800 Speaker 3: of the stages, this Wade Lounge. 301 00:16:25,000 --> 00:16:26,960 Speaker 1: I did dope. Was that it was dope? Yeah? 302 00:16:27,200 --> 00:16:27,640 Speaker 5: It was really. 303 00:16:27,840 --> 00:16:29,400 Speaker 3: I mean I love that because I get you get 304 00:16:29,400 --> 00:16:31,240 Speaker 3: to see your core of people that you don't usually 305 00:16:31,320 --> 00:16:32,280 Speaker 3: necessarily get to see. 306 00:16:32,320 --> 00:16:34,040 Speaker 2: Right, everybody comes in one place. 307 00:16:33,760 --> 00:16:35,960 Speaker 5: And you don't see that as the Puerto Rican I'm 308 00:16:35,960 --> 00:16:36,520 Speaker 5: not Puerto. 309 00:16:36,320 --> 00:16:37,120 Speaker 2: Rican black, stop that. 310 00:16:38,160 --> 00:16:40,160 Speaker 3: But I really get a chance to see people, and 311 00:16:40,160 --> 00:16:43,560 Speaker 3: not just at the convention center, not just at the concert, 312 00:16:43,640 --> 00:16:46,840 Speaker 3: at restaurants, at day parties, at just being out and about. 313 00:16:47,040 --> 00:16:49,080 Speaker 3: But I did notice that it wasn't his pact that 314 00:16:49,440 --> 00:16:52,560 Speaker 3: it usually is, right right. Some people say it was 315 00:16:52,600 --> 00:16:55,080 Speaker 3: maybe because of the boycott of Target. Some people say 316 00:16:55,080 --> 00:16:57,720 Speaker 3: maybe you know, people can't afford it. Right now, What 317 00:16:57,760 --> 00:16:58,400 Speaker 3: do you say to that? 318 00:16:58,520 --> 00:16:59,120 Speaker 5: Was it Target? 319 00:16:59,240 --> 00:16:59,880 Speaker 1: Was it? You know? 320 00:17:01,080 --> 00:17:01,280 Speaker 5: Yeah? 321 00:17:01,320 --> 00:17:03,800 Speaker 1: Look, I think I think we live in a world 322 00:17:04,200 --> 00:17:07,639 Speaker 1: right now, where there's so much uncertainty right and and 323 00:17:07,760 --> 00:17:12,720 Speaker 1: people are trying to figure out where this is all headed. Right, 324 00:17:12,920 --> 00:17:17,400 Speaker 1: they're they're they're hurting financially, or they're or they're unsure 325 00:17:17,440 --> 00:17:19,960 Speaker 1: of what's going to happen to them financially. So they're 326 00:17:20,119 --> 00:17:22,880 Speaker 1: they're they're they're taking a beat on things and say, hey, 327 00:17:23,119 --> 00:17:30,080 Speaker 1: am I going to do this? There's uh a sort 328 00:17:30,080 --> 00:17:41,000 Speaker 1: of deep sense of of responsibility for to just share 329 00:17:41,119 --> 00:17:43,840 Speaker 1: everything right and and to be and to be as 330 00:17:43,920 --> 00:17:48,960 Speaker 1: as loud and as and as vocal and as visible 331 00:17:49,040 --> 00:17:53,720 Speaker 1: as as possible. So so things that may not be 332 00:17:53,800 --> 00:17:58,160 Speaker 1: fully understood get discussed in ways and in places that 333 00:17:58,720 --> 00:18:01,280 Speaker 1: sound like they actually know what they're talking about. But 334 00:18:01,800 --> 00:18:09,080 Speaker 1: so at the convention center again, phenomenal success. Here's why. 335 00:18:10,920 --> 00:18:16,280 Speaker 1: Last year there was a lot of lines, a lot 336 00:18:16,320 --> 00:18:22,800 Speaker 1: of blockage of the aisles. Our elders couldn't move freely, 337 00:18:22,880 --> 00:18:26,000 Speaker 1: they couldn't get from one place to another. So we 338 00:18:26,080 --> 00:18:30,439 Speaker 1: made a strategic decision to increase the size by one 339 00:18:30,480 --> 00:18:34,439 Speaker 1: hundred thousand square feet. Right. What that enabled us to 340 00:18:34,480 --> 00:18:39,000 Speaker 1: do was wider aisles right spread the spread the place 341 00:18:39,040 --> 00:18:42,720 Speaker 1: out of tuk tuk lines on the sides and away 342 00:18:42,760 --> 00:18:46,080 Speaker 1: from the center aisle, so people could move more freely. Right. 343 00:18:46,480 --> 00:18:49,120 Speaker 1: So when you look at that, you say, oh, there's 344 00:18:49,119 --> 00:18:52,920 Speaker 1: fewer people here, right, And you couple that with an 345 00:18:52,960 --> 00:18:56,560 Speaker 1: active boycott that's going on, right, and you couple that 346 00:18:56,760 --> 00:18:59,240 Speaker 1: with all of the uncertainty that I just talk about, 347 00:18:59,640 --> 00:19:02,560 Speaker 1: and then it's easy to come to that conclusion. Well, 348 00:19:03,000 --> 00:19:06,920 Speaker 1: you know, we had almost fifty thousand people a day 349 00:19:07,880 --> 00:19:11,399 Speaker 1: go through the convention center in some days more right, 350 00:19:12,119 --> 00:19:16,400 Speaker 1: that's the first thing. So same numbers as last year 351 00:19:17,320 --> 00:19:19,760 Speaker 1: right in the convention Center, same numbers are last year, 352 00:19:20,160 --> 00:19:22,680 Speaker 1: better organized, better plan. That's the lessons that we won 353 00:19:22,840 --> 00:19:25,960 Speaker 1: last year. Right. Now, we got to turn our attention 354 00:19:26,040 --> 00:19:28,840 Speaker 1: to our production in the Superdome and make sure that 355 00:19:28,840 --> 00:19:31,440 Speaker 1: that's just as tight. You don't have any issues in 356 00:19:32,480 --> 00:19:36,560 Speaker 1: the convention Center, and we're engaging with that many people 357 00:19:36,840 --> 00:19:40,000 Speaker 1: a day, right. I think it's something like I don't 358 00:19:40,160 --> 00:19:45,800 Speaker 1: like four hundred panels, right, twenty something thousand minutes of content, right, 359 00:19:45,880 --> 00:19:51,400 Speaker 1: like massive stuff, right scale stuff. The last part about 360 00:19:51,440 --> 00:19:56,040 Speaker 1: that is it's all free. Right, So when you come 361 00:19:56,040 --> 00:19:58,399 Speaker 1: into that experience. The other thing that I think you 362 00:19:58,520 --> 00:20:00,240 Speaker 1: noticed this year, for those of you that have Ben 363 00:20:00,760 --> 00:20:04,720 Speaker 1: is the elevation of the experience, right, the the the 364 00:20:04,720 --> 00:20:11,879 Speaker 1: the the visuals, right, the the content, the the the uh. 365 00:20:12,280 --> 00:20:15,919 Speaker 1: The quality of the presenters right, the quality of the 366 00:20:15,960 --> 00:20:22,679 Speaker 1: presentations extraordinary. Right. I was extremely excited about about the 367 00:20:22,720 --> 00:20:28,000 Speaker 1: programming at swayet right for for the first time, it 368 00:20:28,200 --> 00:20:32,120 Speaker 1: wasn't an afterthought A men's experience wasn't an afterthought. It 369 00:20:32,160 --> 00:20:35,960 Speaker 1: was it was a real intentional experience and execution. 370 00:20:36,400 --> 00:20:38,199 Speaker 3: Right, we'll bring down with Swede is for people that 371 00:20:38,400 --> 00:20:40,560 Speaker 3: don't know it and worry there because they might not know. 372 00:20:40,880 --> 00:20:47,040 Speaker 1: Yeah, So Swayed is Swayed is what is now essences uh, 373 00:20:47,320 --> 00:20:51,040 Speaker 1: men's platform and experience that we're that we're slowly building 374 00:20:51,080 --> 00:20:54,600 Speaker 1: up because if you go out, then you look in 375 00:20:54,359 --> 00:20:58,840 Speaker 1: in the media landscape today, there's nothing that's really focused 376 00:20:58,960 --> 00:21:05,040 Speaker 1: on on on black men in an elevated and aspirational way. 377 00:21:05,160 --> 00:21:11,840 Speaker 1: And so Swede was actually a a magazine that was 378 00:21:11,880 --> 00:21:14,760 Speaker 1: owned by Essence, that was launched by Essence back in 379 00:21:14,840 --> 00:21:19,879 Speaker 1: the day as as a and was then shuddered shortly thereafter. 380 00:21:20,640 --> 00:21:22,479 Speaker 1: And I looked at it and I said, you know 381 00:21:23,680 --> 00:21:29,760 Speaker 1: what a cool what a cool name uh for for men? Right, 382 00:21:30,119 --> 00:21:34,320 Speaker 1: And and so we're gradually building that up. But I 383 00:21:34,359 --> 00:21:37,639 Speaker 1: think from your experience there you can see where we're. 384 00:21:37,480 --> 00:21:38,760 Speaker 2: Headed with it. 385 00:21:38,840 --> 00:21:40,120 Speaker 3: And I think a lot of women all the time 386 00:21:40,200 --> 00:21:42,119 Speaker 3: always look for men at essence. 387 00:21:41,920 --> 00:21:44,040 Speaker 1: Right, because there's a lot of relationships. 388 00:21:44,040 --> 00:21:45,200 Speaker 2: There's a lot of women and they're. 389 00:21:45,000 --> 00:21:47,480 Speaker 3: Looking for relationships, they're looking So that Swede Lounge was 390 00:21:47,520 --> 00:21:53,480 Speaker 3: a great opportunity for me looking at the panel. So 391 00:21:55,440 --> 00:21:57,000 Speaker 3: but I do want to say too, I want to 392 00:21:57,040 --> 00:21:59,359 Speaker 3: stay on the economic point that and be brought up. 393 00:21:59,359 --> 00:22:03,719 Speaker 3: I saw people came plaining about the BBIP super lolenges. 394 00:22:03,760 --> 00:22:05,240 Speaker 3: I guess they said the super Lounge used to be 395 00:22:05,280 --> 00:22:07,440 Speaker 3: a part of the standard ticket price, but then they 396 00:22:07,800 --> 00:22:09,919 Speaker 3: had to charge extra for the v VI I P. 397 00:22:10,119 --> 00:22:11,760 Speaker 5: So a lot of people was like, man, that prices 398 00:22:11,840 --> 00:22:12,120 Speaker 5: me out. 399 00:22:12,160 --> 00:22:14,840 Speaker 4: So that was one how do you balance like financial 400 00:22:15,280 --> 00:22:18,280 Speaker 4: sustainability with accessibility. 401 00:22:17,720 --> 00:22:20,359 Speaker 1: Well, And but I think that's also part of a 402 00:22:20,480 --> 00:22:24,119 Speaker 1: part of what I was saying earlier about people having 403 00:22:24,119 --> 00:22:27,159 Speaker 1: an idea but not really fully having all of the 404 00:22:27,240 --> 00:22:32,600 Speaker 1: information to make to make decisions right. So that super 405 00:22:32,720 --> 00:22:41,200 Speaker 1: Lounge experience was was a free experience where the convention 406 00:22:41,359 --> 00:22:43,880 Speaker 1: center had not the conventions the super don't have these 407 00:22:43,880 --> 00:22:50,119 Speaker 1: spaces right inside of them. That essence used as a 408 00:22:50,160 --> 00:22:54,560 Speaker 1: way to showcase up and coming talent, right, give them opportunities, 409 00:22:54,600 --> 00:22:58,879 Speaker 1: and went quite for the for the main stage for 410 00:22:58,960 --> 00:23:01,440 Speaker 1: the past three year years or so, the super Dome 411 00:23:01,600 --> 00:23:06,280 Speaker 1: was under construction and those spaces went away, so we 412 00:23:06,359 --> 00:23:10,320 Speaker 1: haven't had that for three years. The way that we 413 00:23:10,359 --> 00:23:14,800 Speaker 1: solved for that was doing super lounges early on the 414 00:23:14,840 --> 00:23:19,439 Speaker 1: main stage. Right. That didn't change, right. But what we 415 00:23:19,520 --> 00:23:24,200 Speaker 1: also are dealing with is one we should talk about 416 00:23:24,200 --> 00:23:26,560 Speaker 1: the economics of it, right, and we'll come back to 417 00:23:26,600 --> 00:23:30,680 Speaker 1: the economics of how an event like this gets pulled 418 00:23:30,720 --> 00:23:35,439 Speaker 1: off and what it takes and what it requires. But 419 00:23:35,720 --> 00:23:40,479 Speaker 1: what we then did was said, hey, we're trying to 420 00:23:40,560 --> 00:23:43,720 Speaker 1: over deliver on the value proposition of why you come 421 00:23:43,800 --> 00:23:45,960 Speaker 1: to why you would go to the Superdome, why you 422 00:23:46,000 --> 00:23:50,560 Speaker 1: would buy a ticket, right. And what has happened is 423 00:23:51,160 --> 00:23:55,399 Speaker 1: for our community, they get charged more and they receive less. 424 00:23:56,600 --> 00:24:00,320 Speaker 1: We're guilty of trying to give more for the same price, right, 425 00:24:00,720 --> 00:24:05,160 Speaker 1: and that has to then be accompanied by other sources 426 00:24:05,240 --> 00:24:09,960 Speaker 1: of revenue in order to sustain that free convention center. Right. 427 00:24:10,200 --> 00:24:11,960 Speaker 2: How about I didn't I've been going for so many years. 428 00:24:11,960 --> 00:24:13,080 Speaker 2: I didn't know the convention center was free. 429 00:24:13,119 --> 00:24:15,359 Speaker 1: I had no idea convention centers. 430 00:24:15,400 --> 00:24:16,040 Speaker 2: I had no. 431 00:24:15,960 --> 00:24:19,760 Speaker 7: Idea, well, you'd be working. I just was an attendee 432 00:24:19,760 --> 00:24:21,480 Speaker 7: and I just went and you just had no idea. 433 00:24:21,280 --> 00:24:21,600 Speaker 2: It was free. 434 00:24:21,640 --> 00:24:25,439 Speaker 1: That's crazy. I had no clue. Nowhere else on this planet. 435 00:24:25,440 --> 00:24:28,120 Speaker 1: Which is amazing is anybody giving us that. I mean, 436 00:24:28,280 --> 00:24:30,960 Speaker 1: think about who you got to see, and they got 437 00:24:30,960 --> 00:24:33,439 Speaker 1: to see and talk to you, right, they got to 438 00:24:33,480 --> 00:24:35,480 Speaker 1: see on that same they got to see and talk 439 00:24:35,520 --> 00:24:37,359 Speaker 1: to Maxwell. They got to see and talk to it. 440 00:24:37,840 --> 00:24:39,080 Speaker 1: And let me explain it this a little bit. 441 00:24:39,119 --> 00:24:41,359 Speaker 3: So the convention center, of course, it's it's a huge 442 00:24:41,400 --> 00:24:44,960 Speaker 3: convention center and they have different stages, podcasts, artists performing, 443 00:24:45,280 --> 00:24:46,280 Speaker 3: and I didn't know all that was free. 444 00:24:46,280 --> 00:24:48,000 Speaker 2: But all that is free, So like you can go there. 445 00:24:48,040 --> 00:24:50,680 Speaker 3: And when I was there doing one stage, Lloyd was 446 00:24:50,720 --> 00:24:53,359 Speaker 3: doing another stage performing, so there was like ten thousand 447 00:24:53,400 --> 00:24:55,200 Speaker 3: people at Lloyd's stage. There was a couple thousands people 448 00:24:55,200 --> 00:24:58,280 Speaker 3: that our stage, people doing podcasts, conversations with Maxwell, And 449 00:24:58,800 --> 00:25:00,040 Speaker 3: I didn't know that's free, that's. 450 00:25:01,920 --> 00:25:06,480 Speaker 1: Yeah, but that's dope. No. But in order to maintain that, 451 00:25:06,480 --> 00:25:10,560 Speaker 1: that money has to come from somewhere, right, so we're 452 00:25:10,840 --> 00:25:15,840 Speaker 1: we're trying to find other ways that we can monetize 453 00:25:15,920 --> 00:25:18,639 Speaker 1: so that we can continue to provide that experience, so 454 00:25:18,680 --> 00:25:22,080 Speaker 1: we don't have to charge because our community is going 455 00:25:22,119 --> 00:25:28,200 Speaker 1: through I don't know if people know this, right, unemployment 456 00:25:28,280 --> 00:25:32,800 Speaker 1: rate for black women in this country right now is skyrocket, right, 457 00:25:33,280 --> 00:25:37,680 Speaker 1: unemployment rate for black people in this country is skyrocket. Right. 458 00:25:38,280 --> 00:25:43,960 Speaker 1: The opportunities that we were promised just two years ago 459 00:25:44,320 --> 00:25:49,600 Speaker 1: have evaporated. Right, We're gonna stand by our community and 460 00:25:49,640 --> 00:25:52,639 Speaker 1: we're gonna build. We're gonna use our business acumen to 461 00:25:52,720 --> 00:25:55,560 Speaker 1: build a sustainable business that will be here one hundred 462 00:25:55,640 --> 00:25:59,560 Speaker 1: years from now. Right, We're gonna make those investments. We need, 463 00:25:59,600 --> 00:26:03,879 Speaker 1: our commun need to come along. We also, though taking 464 00:26:03,920 --> 00:26:07,640 Speaker 1: full accountability, need to make sure that our community knows 465 00:26:07,640 --> 00:26:10,080 Speaker 1: that that's what we're doing. Right. I think we take 466 00:26:10,160 --> 00:26:12,800 Speaker 1: for granted that they know what we're doing. The fact 467 00:26:12,840 --> 00:26:16,080 Speaker 1: that you guys in here have been there, I don't 468 00:26:16,119 --> 00:26:19,639 Speaker 1: know how many times you've probably been there fifteen times 469 00:26:19,880 --> 00:26:22,760 Speaker 1: that you didn't know that all of those experiences were three. 470 00:26:23,359 --> 00:26:26,199 Speaker 5: Right, So it's only been once, I'm sorry, once and 471 00:26:26,200 --> 00:26:29,040 Speaker 5: once in Houston. 472 00:26:29,600 --> 00:26:32,680 Speaker 1: Oh so you went ra Trina Katrina yeah, yeah, yeah, 473 00:26:32,720 --> 00:26:36,440 Speaker 1: But that's that's a million square feet that we produce 474 00:26:36,760 --> 00:26:41,080 Speaker 1: in that convention center for our community, serving anywhere from 475 00:26:41,119 --> 00:26:44,640 Speaker 1: fifty to seventy thousand people a day, right for three 476 00:26:44,760 --> 00:26:49,000 Speaker 1: days straight. It's where we bring black businesses in the 477 00:26:49,000 --> 00:26:53,080 Speaker 1: Soco market so they can sell their products. And when 478 00:26:53,119 --> 00:26:56,720 Speaker 1: they come to that SoCal market that one weekend, many 479 00:26:56,800 --> 00:26:59,000 Speaker 1: of them make more money in that one weekend than 480 00:26:59,040 --> 00:27:00,320 Speaker 1: they make the entire year. 481 00:27:00,440 --> 00:27:02,280 Speaker 3: But the only other thing that I would say that 482 00:27:02,560 --> 00:27:06,440 Speaker 3: I did not like is every night at that convention center, 483 00:27:06,520 --> 00:27:09,639 Speaker 3: well at the concert when people were performing, I didn't 484 00:27:09,680 --> 00:27:11,440 Speaker 3: know who was really performing until I got there. 485 00:27:12,119 --> 00:27:14,560 Speaker 2: You guys had, I mean, think about it. You got 486 00:27:14,880 --> 00:27:16,560 Speaker 2: Looe Rilla, Patty LaBelle. 487 00:27:16,720 --> 00:27:22,159 Speaker 3: I think they had the last Line Law in the Hills, 488 00:27:22,480 --> 00:27:24,440 Speaker 3: nas Boys. 489 00:27:24,160 --> 00:27:30,040 Speaker 1: Too, Menie Dougie f Babyface, so many. 490 00:27:30,320 --> 00:27:33,000 Speaker 7: It was like that wasn't properly promoted. But I didn't 491 00:27:33,119 --> 00:27:33,880 Speaker 7: know what I got. 492 00:27:34,359 --> 00:27:36,240 Speaker 2: I didn't know what I got there about all those artists. 493 00:27:36,240 --> 00:27:38,040 Speaker 3: And I feel like it would have been a bigger 494 00:27:38,080 --> 00:27:40,119 Speaker 3: push if you to know, like you got to see 495 00:27:40,160 --> 00:27:42,200 Speaker 3: all those artists in the weekend. You never see nothing 496 00:27:42,240 --> 00:27:45,719 Speaker 3: like that, old and new coming up artists like it was. 497 00:27:46,000 --> 00:27:46,880 Speaker 2: It was a dope show. 498 00:27:47,119 --> 00:27:50,679 Speaker 1: That's but that's what we do every year, right, and 499 00:27:50,720 --> 00:27:52,199 Speaker 1: that's and that's the idea. 500 00:27:52,400 --> 00:27:55,920 Speaker 3: So you usually you know when new addition is closing out, 501 00:27:55,960 --> 00:27:57,359 Speaker 3: you know when Mary's before. 502 00:27:57,080 --> 00:27:59,640 Speaker 1: Like you never it was, I didn't. I didn't. 503 00:27:59,680 --> 00:28:01,040 Speaker 2: I didn't Niles was there until. 504 00:28:00,800 --> 00:28:01,080 Speaker 5: I got there. 505 00:28:01,160 --> 00:28:02,520 Speaker 1: So let me so I'll tell you I don't know 506 00:28:02,880 --> 00:28:04,880 Speaker 1: was there too, I see want to play. 507 00:28:05,119 --> 00:28:05,840 Speaker 2: That's true. 508 00:28:06,040 --> 00:28:07,240 Speaker 5: By the way, he's being biased. 509 00:28:07,280 --> 00:28:11,520 Speaker 4: All the people are from Queens, Okay. I bet y'all 510 00:28:11,520 --> 00:28:15,439 Speaker 4: promoted Patty Leabell and crazy Queens. 511 00:28:15,480 --> 00:28:17,160 Speaker 2: If you asked you, I did not know. 512 00:28:18,280 --> 00:28:21,880 Speaker 1: So so that's another learning, right, So but I tell 513 00:28:21,880 --> 00:28:26,200 Speaker 1: you more than that, more than than Hey, we need 514 00:28:26,240 --> 00:28:30,199 Speaker 1: to we need to really amp it up because you know, 515 00:28:30,359 --> 00:28:32,520 Speaker 1: people need to know. More than that. We need to 516 00:28:32,560 --> 00:28:36,520 Speaker 1: be earlier so that people can plan because in this economy, 517 00:28:36,520 --> 00:28:39,440 Speaker 1: in the world that we're in, right, people need to plan. 518 00:28:39,520 --> 00:28:42,440 Speaker 1: And people this is this is some people's vacation, right, 519 00:28:42,560 --> 00:28:44,800 Speaker 1: Like some people are like, Hey, I'm gonna save up 520 00:28:44,840 --> 00:28:47,160 Speaker 1: my money this year so I can go so I 521 00:28:47,200 --> 00:28:50,800 Speaker 1: can go to Essence, right, Great, we need to make 522 00:28:50,840 --> 00:28:53,400 Speaker 1: sure that we give them enough of a window for 523 00:28:53,520 --> 00:28:57,200 Speaker 1: them to plan. The other part of it is we're 524 00:28:58,040 --> 00:29:05,200 Speaker 1: we're the music and the festival. The concert part of 525 00:29:05,240 --> 00:29:10,200 Speaker 1: it is an important part in the celebration, But that 526 00:29:11,160 --> 00:29:15,640 Speaker 1: convention center is where the nourishment and the learning and 527 00:29:15,720 --> 00:29:18,920 Speaker 1: the nurturing comes in. And so we've got to make 528 00:29:18,960 --> 00:29:22,160 Speaker 1: sure that we tie those closer together so that people 529 00:29:22,320 --> 00:29:25,120 Speaker 1: know all of all of what's happening and they can 530 00:29:25,240 --> 00:29:29,160 Speaker 1: understand just exactly how massive it is. So we'll do 531 00:29:29,200 --> 00:29:32,880 Speaker 1: a better job of marketing so that people know more 532 00:29:33,000 --> 00:29:35,920 Speaker 1: and that they know earlier. So that's that's certainly something 533 00:29:35,920 --> 00:29:38,720 Speaker 1: that we can improve on, and that feedback is very well. 534 00:29:39,080 --> 00:29:40,840 Speaker 5: I want to talk to you about Target. 535 00:29:40,920 --> 00:29:45,360 Speaker 4: I totally get you need targets dollars to even do 536 00:29:45,480 --> 00:29:45,920 Speaker 4: this event. 537 00:29:46,240 --> 00:29:47,280 Speaker 5: You don't have to explain that. 538 00:29:47,600 --> 00:29:51,320 Speaker 4: But was that a tough decision being that you know, 539 00:29:51,440 --> 00:29:55,000 Speaker 4: the Jamal Bryant, the Tamika Mallory's, a Nina Turner's have 540 00:29:55,240 --> 00:29:58,080 Speaker 4: you know, staged this boycott against Target that a lot 541 00:29:58,120 --> 00:29:58,560 Speaker 4: of people. 542 00:29:58,400 --> 00:30:00,560 Speaker 5: Are participating in out So. 543 00:30:02,360 --> 00:30:06,640 Speaker 1: Those are always difficult decisions, right, And this wasn't a hey, 544 00:30:06,680 --> 00:30:09,880 Speaker 1: we decided to go with Target against the boycott or hey, 545 00:30:09,880 --> 00:30:12,320 Speaker 1: we decided to go with the boycott against Target. Right, 546 00:30:12,840 --> 00:30:18,160 Speaker 1: You've got to remember what our value proposition is to 547 00:30:18,240 --> 00:30:21,400 Speaker 1: this community, and that is to help them build their 548 00:30:21,440 --> 00:30:25,720 Speaker 1: businesses and to help them build their build their build 549 00:30:25,720 --> 00:30:28,080 Speaker 1: the infrastructure that supports their business. Right, we build the 550 00:30:28,120 --> 00:30:32,479 Speaker 1: infrastructure they build their businesses. So it wasn't a it 551 00:30:32,520 --> 00:30:38,960 Speaker 1: wasn't a uh A decision around here's you know, here's 552 00:30:38,960 --> 00:30:41,719 Speaker 1: this boycott that we want to go against, or here's 553 00:30:41,840 --> 00:30:46,560 Speaker 1: this retail partner that we want to support, right, it 554 00:30:46,600 --> 00:30:50,000 Speaker 1: was it was the decision first of all, was we 555 00:30:50,080 --> 00:30:53,720 Speaker 1: already had a contract right prior to all of this 556 00:30:54,480 --> 00:30:58,560 Speaker 1: four years now, and they've been good partners, right, They've 557 00:30:58,640 --> 00:31:00,440 Speaker 1: they've done what they've told us to we're going to 558 00:31:00,520 --> 00:31:07,480 Speaker 1: do and even recently not recently at at festival, Brian Cornell, 559 00:31:07,520 --> 00:31:10,280 Speaker 1: their CEO, came on the ground. He's like, look, I 560 00:31:10,320 --> 00:31:12,440 Speaker 1: want to see the people, I want to talk to 561 00:31:12,480 --> 00:31:15,719 Speaker 1: the people. I want to understand. But he also shared 562 00:31:15,800 --> 00:31:19,200 Speaker 1: that we haven't stopped doing the things that we had 563 00:31:19,240 --> 00:31:22,560 Speaker 1: committed to. We're going to complete We've made a two 564 00:31:22,560 --> 00:31:27,800 Speaker 1: billion dollar commitment that was who the black community. 565 00:31:27,880 --> 00:31:29,480 Speaker 4: But isn't at the whole point of the whole point 566 00:31:29,480 --> 00:31:32,080 Speaker 4: of the protest is that because they rolled back to 567 00:31:32,160 --> 00:31:36,440 Speaker 4: DEI initiatives, but they haven't you know, done those things 568 00:31:36,440 --> 00:31:37,320 Speaker 4: from what I've been told. 569 00:31:37,520 --> 00:31:41,960 Speaker 1: No, So what he shared was that they actually never 570 00:31:42,080 --> 00:31:46,080 Speaker 1: stopped those things. Right, They're they're two billion dollar commitment. 571 00:31:46,280 --> 00:31:48,840 Speaker 1: He said that they are going to complete that two 572 00:31:48,840 --> 00:31:52,080 Speaker 1: billion dollar commitment at the by the end of this year. 573 00:31:52,120 --> 00:31:54,360 Speaker 5: They just can't label the d GAD a trump. 574 00:31:55,800 --> 00:31:57,600 Speaker 1: I'm not going to get into the politics of it, 575 00:31:58,960 --> 00:32:03,200 Speaker 1: but what I will say is that they've committed to 576 00:32:03,320 --> 00:32:07,640 Speaker 1: and have exercised and from what I've been able to see, 577 00:32:07,760 --> 00:32:11,440 Speaker 1: they have done what they said, certainly with the businesses 578 00:32:11,840 --> 00:32:14,680 Speaker 1: that are in there, that are in their retail environment, 579 00:32:14,880 --> 00:32:16,880 Speaker 1: which is where I think the bulk of those dollars 580 00:32:16,920 --> 00:32:19,840 Speaker 1: go anyway. But that's for that's not for me to 581 00:32:20,440 --> 00:32:22,880 Speaker 1: that's not for me to answer, right What I what 582 00:32:23,000 --> 00:32:27,360 Speaker 1: I can say, though, is that they have shown me 583 00:32:27,480 --> 00:32:30,680 Speaker 1: and provided evidence that they have continued that they've continued 584 00:32:30,680 --> 00:32:35,040 Speaker 1: those programs. They've continued their HBCU program and the scholarships. 585 00:32:35,080 --> 00:32:39,720 Speaker 1: They've continued their their their their their dollar commitments. Right. So, 586 00:32:41,280 --> 00:32:48,200 Speaker 1: for our decision making was based on the economic impact 587 00:32:48,840 --> 00:32:53,160 Speaker 1: or the or the inadvertent economic impact that we're seeing 588 00:32:53,280 --> 00:32:56,800 Speaker 1: in the black businesses that So if that convention center 589 00:32:56,840 --> 00:33:01,440 Speaker 1: didn't happen, there's two hundred vendors that would have lost 590 00:33:02,000 --> 00:33:06,120 Speaker 1: their income for that weekend, right, which, as I said earlier, 591 00:33:06,160 --> 00:33:08,360 Speaker 1: for some of them, is the bulk of their income. 592 00:33:08,840 --> 00:33:14,440 Speaker 1: There are retail there are brands that have been preparing 593 00:33:14,600 --> 00:33:19,959 Speaker 1: all year to have a showcase to get retail distribution, right, 594 00:33:20,120 --> 00:33:24,000 Speaker 1: So there's other retailers that come there. Because we also 595 00:33:24,040 --> 00:33:27,840 Speaker 1: have a program through the New Voices Foundation that trains 596 00:33:27,960 --> 00:33:31,320 Speaker 1: up our vendors to be ready to go into retail. 597 00:33:31,800 --> 00:33:33,680 Speaker 1: So that's the other thing that we do. We have 598 00:33:33,880 --> 00:33:38,360 Speaker 1: almost thirty thousand black businesses on our platform and women 599 00:33:38,440 --> 00:33:43,000 Speaker 1: own businesses on our platform that we're providing developmental services 600 00:33:43,040 --> 00:33:48,040 Speaker 1: to every day and also at the festival, right. So 601 00:33:48,080 --> 00:33:54,640 Speaker 1: that's everything from preparedness to go into retail, to business planning, 602 00:33:54,800 --> 00:33:58,200 Speaker 1: supply chain development, all the things that it takes to that. 603 00:33:58,400 --> 00:34:01,640 Speaker 1: So we've also then as a result of that, really 604 00:34:01,800 --> 00:34:06,360 Speaker 1: curated the SoCal markets so that when our guests come in, 605 00:34:06,400 --> 00:34:08,600 Speaker 1: they're getting the best of the best, and that when 606 00:34:08,640 --> 00:34:12,160 Speaker 1: retail partners come in, they're able to then say, hey, 607 00:34:12,520 --> 00:34:14,880 Speaker 1: they're ready to do business and go and go to 608 00:34:14,920 --> 00:34:18,960 Speaker 1: the next level. Right, So we don't want to deprive 609 00:34:19,120 --> 00:34:23,760 Speaker 1: them of that opportunity. Greater than that is they've already 610 00:34:23,760 --> 00:34:27,560 Speaker 1: made the investments, right, Some of these people have not 611 00:34:27,719 --> 00:34:30,400 Speaker 1: some of the many of them, because where do we 612 00:34:30,440 --> 00:34:33,239 Speaker 1: go to get funding in our community when we need 613 00:34:33,280 --> 00:34:35,759 Speaker 1: to build a business today? Right? 614 00:34:36,280 --> 00:34:37,960 Speaker 5: Go fund me right? 615 00:34:38,840 --> 00:34:43,520 Speaker 1: Right? So part of what they use this weekend for 616 00:34:44,440 --> 00:34:48,080 Speaker 1: is to recoup the investments that they've made. So how 617 00:34:48,080 --> 00:34:51,440 Speaker 1: do they get these investments? They're taking our second mortgages 618 00:34:51,480 --> 00:34:54,239 Speaker 1: on their homes, they're drawing down on their four to 619 00:34:54,239 --> 00:34:58,400 Speaker 1: one ks, they're borring from their neighbors and their friends 620 00:34:58,400 --> 00:35:03,479 Speaker 1: and their family. Go for every single person here right, right, 621 00:35:03,960 --> 00:35:11,600 Speaker 1: And if they don't get these opportunities, what happens to them? Right? 622 00:35:11,640 --> 00:35:14,359 Speaker 1: So we've got we've got to think about. So it's 623 00:35:14,360 --> 00:35:18,280 Speaker 1: it kind of you know, it's I'm a I'm older 624 00:35:18,280 --> 00:35:21,200 Speaker 1: than all of you guys. I grew up at a 625 00:35:21,239 --> 00:35:25,160 Speaker 1: time where it was, you know, it was it was 626 00:35:25,840 --> 00:35:31,080 Speaker 1: we had MLK to follow and learn about, and you 627 00:35:31,320 --> 00:35:36,279 Speaker 1: had two sides to mlk's platform. The first one was 628 00:35:36,280 --> 00:35:39,319 Speaker 1: the civil rights platform. The second one which he didn't 629 00:35:39,320 --> 00:35:41,600 Speaker 1: get to see all the way through unfortunately, and we 630 00:35:41,680 --> 00:35:45,440 Speaker 1: can all speculate as to why was the economics rights platforms? Right? 631 00:35:46,440 --> 00:35:49,719 Speaker 1: So the boycott is focused on the civil rights platform. 632 00:35:50,160 --> 00:35:52,920 Speaker 1: I'm focused on the economic rights platform. That's what I've 633 00:35:52,960 --> 00:35:56,160 Speaker 1: done my entire career, right, thirty something years now, almost 634 00:35:56,160 --> 00:35:58,880 Speaker 1: forty years. This is what I've done, right, I started. 635 00:35:59,239 --> 00:36:01,759 Speaker 1: I started when I was nineteen years old, right, so 636 00:36:02,560 --> 00:36:05,319 Speaker 1: almost forty years. It's kind of crazy to think, right, 637 00:36:05,600 --> 00:36:07,680 Speaker 1: but that's all I've done, right, All I've done is 638 00:36:07,719 --> 00:36:11,800 Speaker 1: build businesses that invest back in black communities and develop 639 00:36:12,120 --> 00:36:15,200 Speaker 1: new businesses that can then stand on their own. So 640 00:36:15,239 --> 00:36:19,200 Speaker 1: I'm looking, I'm faced with this and I'm seeing the 641 00:36:19,320 --> 00:36:22,760 Speaker 1: impact that this is not just having here but also 642 00:36:22,840 --> 00:36:30,560 Speaker 1: on shelf. So, yeah, the boycott can. Our voice has 643 00:36:30,600 --> 00:36:34,760 Speaker 1: been heard, there is no doubt about it. Our voice 644 00:36:34,800 --> 00:36:42,200 Speaker 1: has been heard, fantastic, Right. My question is what next? Right? 645 00:36:42,280 --> 00:36:46,080 Speaker 1: And how do we now? How do we now protect 646 00:36:46,360 --> 00:36:50,799 Speaker 1: those businesses that have been impacted because targets, traffic may 647 00:36:50,840 --> 00:36:55,560 Speaker 1: be down, right, their revenue may be down, But think 648 00:36:55,600 --> 00:36:58,960 Speaker 1: about those I don't know how many there has I 649 00:36:59,040 --> 00:37:03,800 Speaker 1: know that we're involved with maybe twenty businesses in that 650 00:37:03,800 --> 00:37:06,400 Speaker 1: that cell to the target that at other retailers, but 651 00:37:06,520 --> 00:37:10,880 Speaker 1: we're talking specifically here. Some of them, their businesses are 652 00:37:10,880 --> 00:37:14,480 Speaker 1: down more than fifty percent. Some of them their business 653 00:37:14,520 --> 00:37:21,840 Speaker 1: the average is around thirty percent. Right, the right, because 654 00:37:22,040 --> 00:37:26,160 Speaker 1: the traffic isn't there and the the So the impact 655 00:37:26,239 --> 00:37:33,759 Speaker 1: of that is the longer this goes on, I can't 656 00:37:33,760 --> 00:37:38,440 Speaker 1: pay my mortgage. I can't pay you back the money 657 00:37:38,440 --> 00:37:41,640 Speaker 1: that I barred you from you, Right. I can't send 658 00:37:41,640 --> 00:37:43,520 Speaker 1: my kids to the schools that I've not put them 659 00:37:43,560 --> 00:37:46,760 Speaker 1: in because I thought, Hey, I've got I've got this business. 660 00:37:46,800 --> 00:37:50,799 Speaker 1: That's that's ramping up. Right. I'm worried about healthcare because 661 00:37:50,840 --> 00:37:53,640 Speaker 1: there's all kinds of changes coming there. There's there's an 662 00:37:53,840 --> 00:37:58,440 Speaker 1: undue amount of stress that goes on those businesses as 663 00:37:58,480 --> 00:38:04,799 Speaker 1: a result of this. Right, the boycott I think has 664 00:38:04,840 --> 00:38:07,840 Speaker 1: served its purpose. I think it has been one that 665 00:38:08,000 --> 00:38:11,880 Speaker 1: showed our economic might, It showed our voice, It showed 666 00:38:11,880 --> 00:38:15,120 Speaker 1: that we can be we can be united. I'm all 667 00:38:15,160 --> 00:38:18,160 Speaker 1: for that, right, But what I have to think about 668 00:38:18,920 --> 00:38:21,640 Speaker 1: is how I make sure that these people and these 669 00:38:21,680 --> 00:38:26,080 Speaker 1: businesses that have made these investments survived through this. Until 670 00:38:26,080 --> 00:38:27,000 Speaker 1: all of that is the result. 671 00:38:27,120 --> 00:38:29,040 Speaker 4: Can you move on from a boycott if a demand 672 00:38:29,080 --> 00:38:32,719 Speaker 4: hadn't been met? Though, again, if you have, because the 673 00:38:32,760 --> 00:38:34,600 Speaker 4: whole point of boycott is because you have demand. If 674 00:38:34,640 --> 00:38:37,520 Speaker 4: Target hasn't met those demands, why should we tell people 675 00:38:37,520 --> 00:38:39,920 Speaker 4: to move on if they have not met those If 676 00:38:39,920 --> 00:38:42,000 Speaker 4: they haven't met those demands, why should we tell the 677 00:38:42,520 --> 00:38:43,440 Speaker 4: protests to move on? 678 00:38:43,760 --> 00:38:46,840 Speaker 1: Yeah? So I haven't told anybody. 679 00:38:46,440 --> 00:38:48,880 Speaker 5: To move on, right, It sounds like you're saying that. 680 00:38:48,960 --> 00:38:51,760 Speaker 1: Just No, that's not what I'm saying. What I'm saying 681 00:38:52,160 --> 00:38:55,640 Speaker 1: is that my responsibility, the place that I've lived my 682 00:38:55,800 --> 00:39:00,759 Speaker 1: life is in building out that ecosystem. Right, So my 683 00:39:00,960 --> 00:39:06,160 Speaker 1: job is to ensure that our ecosystem survives. Right, That's 684 00:39:06,200 --> 00:39:08,359 Speaker 1: my job, right, And that's what I'm doing. 685 00:39:08,960 --> 00:39:10,279 Speaker 5: I guess my mother's real quick. 686 00:39:10,280 --> 00:39:10,440 Speaker 1: God. 687 00:39:10,480 --> 00:39:10,880 Speaker 5: I just want to. 688 00:39:12,400 --> 00:39:14,920 Speaker 4: Just from a just from your standpoint, just Essence, right, 689 00:39:15,000 --> 00:39:18,080 Speaker 4: not the black owned businesses within Target, just Essence and 690 00:39:18,200 --> 00:39:20,399 Speaker 4: Essence Festival. If you would have said, you know what, 691 00:39:20,520 --> 00:39:22,719 Speaker 4: I'm listening to the protesters Target, I don't want you 692 00:39:22,840 --> 00:39:23,719 Speaker 4: to be a sponsor this ship. 693 00:39:23,719 --> 00:39:26,120 Speaker 5: How would that have impacted y'all business? Because I know 694 00:39:26,160 --> 00:39:26,800 Speaker 5: you had a contract. 695 00:39:26,920 --> 00:39:28,600 Speaker 1: Well, we have a we have a contract, so that 696 00:39:28,640 --> 00:39:31,040 Speaker 1: that would that would impact our business. I tell you 697 00:39:31,440 --> 00:39:38,200 Speaker 1: something else, Right, there's many others that have either pulled 698 00:39:38,239 --> 00:39:42,919 Speaker 1: out of supporting uh uh uh black media and and 699 00:39:42,480 --> 00:39:45,520 Speaker 1: and and black businesses. There are many others that have 700 00:39:45,680 --> 00:39:50,600 Speaker 1: cut down what they have, what their commitments had been, 701 00:39:50,719 --> 00:39:55,160 Speaker 1: or or where they have where they have invested before. 702 00:39:55,640 --> 00:39:59,279 Speaker 1: So it's not just this isn't just an issue that 703 00:40:00,040 --> 00:40:03,000 Speaker 1: related just to target, right, this is an issue that 704 00:40:03,120 --> 00:40:05,879 Speaker 1: you know, we've had partners you know that didn't come 705 00:40:05,920 --> 00:40:09,959 Speaker 1: back for didn't come back right, used to be able 706 00:40:09,960 --> 00:40:13,000 Speaker 1: to you know, do the ride and drive and you know, 707 00:40:13,520 --> 00:40:16,840 Speaker 1: they they they've cut back. They didn't come back, Delta 708 00:40:16,880 --> 00:40:19,600 Speaker 1: didn't come back right. So there's partners in it. But 709 00:40:19,640 --> 00:40:22,160 Speaker 1: we still put on the same, the same show. We 710 00:40:22,280 --> 00:40:24,680 Speaker 1: still put on the same the same event. So we're 711 00:40:24,680 --> 00:40:27,160 Speaker 1: gonna ride for our community. Right. We knew we were 712 00:40:27,200 --> 00:40:29,600 Speaker 1: going to take a loss going into this, but it's 713 00:40:29,640 --> 00:40:31,960 Speaker 1: better to me that we take a loss and that 714 00:40:32,080 --> 00:40:36,640 Speaker 1: those those that community, that business community, the broader community 715 00:40:36,680 --> 00:40:39,280 Speaker 1: of New Orleans, the broader community that comes to Essence 716 00:40:39,320 --> 00:40:41,960 Speaker 1: Festival has an extraordinary experience. 717 00:40:42,200 --> 00:40:44,839 Speaker 2: We did have hiccups, Yes, why didn't those companies come back. 718 00:40:46,560 --> 00:40:48,520 Speaker 1: Well, I mean you know some of them have. Some 719 00:40:48,600 --> 00:40:51,960 Speaker 1: of them have have Yeah, I mean they've they've they've 720 00:40:52,000 --> 00:40:56,319 Speaker 1: they've they got rid of program. There's no money, there's 721 00:40:56,320 --> 00:41:00,560 Speaker 1: no there's nobody, right, So so you know, but this 722 00:41:00,600 --> 00:41:03,120 Speaker 1: is the new world that we live in, and I 723 00:41:03,120 --> 00:41:09,120 Speaker 1: think it's very important that we are that we're moving forward. 724 00:41:09,239 --> 00:41:11,400 Speaker 1: Like we can't just we can't just go to sleep 725 00:41:11,480 --> 00:41:13,799 Speaker 1: or we're not going to wake up and it's going 726 00:41:13,880 --> 00:41:15,399 Speaker 1: to be better. We got to work through it, right, 727 00:41:15,880 --> 00:41:18,120 Speaker 1: And so I think that, like I said earlier, you've 728 00:41:18,120 --> 00:41:23,680 Speaker 1: got the the civil rights part of the civil rights 729 00:41:23,680 --> 00:41:26,359 Speaker 1: and civil justice part and you've got the economic rights 730 00:41:26,400 --> 00:41:30,160 Speaker 1: and economic justice part of it. The two have to work, right, 731 00:41:30,280 --> 00:41:33,600 Speaker 1: and so I'm looking forward to us getting the two 732 00:41:33,640 --> 00:41:36,319 Speaker 1: to work in the interim. You've got to sustain what's there, 733 00:41:36,320 --> 00:41:37,560 Speaker 1: otherwise it's not recoverable. 734 00:41:37,600 --> 00:41:38,640 Speaker 2: Do you bring it back next year? 735 00:41:38,680 --> 00:41:40,560 Speaker 3: And you know, with the difficulties that you had this year, 736 00:41:40,600 --> 00:41:41,960 Speaker 3: especially with sponsors. 737 00:41:41,520 --> 00:41:43,000 Speaker 2: Pulling out, do you bring it back? 738 00:41:43,040 --> 00:41:47,799 Speaker 3: And that's question The reason I asked is you said 739 00:41:48,000 --> 00:41:51,000 Speaker 3: you took a huge loss this year, right, yeah, yeah, right, 740 00:41:51,000 --> 00:41:52,960 Speaker 3: and you don't have the sponsorship, So how do you 741 00:41:53,120 --> 00:41:56,319 Speaker 3: sustain that without raising prices and making sure that people 742 00:41:56,400 --> 00:41:59,440 Speaker 3: can still enjoy what they enjoy without hitting the consumer 743 00:41:59,480 --> 00:42:01,400 Speaker 3: in the pocket, you know, especially since you lost a 744 00:42:01,480 --> 00:42:03,879 Speaker 3: car company, lost Delta and whatever else. 745 00:42:04,520 --> 00:42:05,239 Speaker 2: Those are big hits. 746 00:42:05,239 --> 00:42:08,640 Speaker 1: You never know. Next year they may be back, gotcha, right, you? 747 00:42:09,680 --> 00:42:11,480 Speaker 1: They may be back. And there are other there are 748 00:42:11,480 --> 00:42:14,919 Speaker 1: other brands out there who value our community, who want 749 00:42:14,960 --> 00:42:19,720 Speaker 1: to engage with our community. Right There's there's new revenue 750 00:42:19,719 --> 00:42:22,520 Speaker 1: streams to find, there's new partners to go find. It's like, 751 00:42:22,880 --> 00:42:26,760 Speaker 1: we can't just give up because it's hard, right because 752 00:42:26,800 --> 00:42:28,560 Speaker 1: otherwise we won't be here. 753 00:42:29,280 --> 00:42:32,640 Speaker 4: You know, I agree with you, and you know, yes, 754 00:42:32,760 --> 00:42:35,120 Speaker 4: there is going to be criticism for any event. But 755 00:42:35,160 --> 00:42:37,440 Speaker 4: based on what you just said, I wonder if people 756 00:42:37,600 --> 00:42:42,560 Speaker 4: realize that, let's say, next year, these companies that pulled 757 00:42:42,560 --> 00:42:45,440 Speaker 4: out this year for DEI initiatives, they want they might 758 00:42:45,480 --> 00:42:47,000 Speaker 4: want to come back, but they're not going to come 759 00:42:47,040 --> 00:42:49,319 Speaker 4: back to something that is getting so criticized. They're not 760 00:42:49,360 --> 00:42:51,520 Speaker 4: going to come back to something that's getting so slammed 761 00:42:51,600 --> 00:42:53,640 Speaker 4: on social media. That's when they be like, I want 762 00:42:53,680 --> 00:42:55,000 Speaker 4: to stay away from that, like you know. 763 00:42:55,120 --> 00:42:58,200 Speaker 1: Yeah, you know, And and the thing is it's Look, 764 00:43:00,080 --> 00:43:06,520 Speaker 1: what we did this year was an extraordinary success. It 765 00:43:06,719 --> 00:43:10,799 Speaker 1: had faults and issues like everything else. Right, but I 766 00:43:10,840 --> 00:43:13,760 Speaker 1: can go through the stats with you. You same number 767 00:43:13,760 --> 00:43:16,600 Speaker 1: of people in the convention center. Right, we're dealing with 768 00:43:17,360 --> 00:43:20,759 Speaker 1: what feels like a recession, especially in our community. We're 769 00:43:20,800 --> 00:43:24,680 Speaker 1: dealing with, Hey, you know, the conscious decision of do 770 00:43:24,800 --> 00:43:28,279 Speaker 1: I support this or not support this? Because I want 771 00:43:28,320 --> 00:43:31,080 Speaker 1: to support my community, but I also want to support 772 00:43:31,080 --> 00:43:34,280 Speaker 1: this this economic stance that we're taking here, we're dealing 773 00:43:34,320 --> 00:43:37,120 Speaker 1: with all of those things. Right. I don't think we'll 774 00:43:37,160 --> 00:43:39,719 Speaker 1: be dealing with that next year, Right I have I 775 00:43:39,760 --> 00:43:42,960 Speaker 1: have faith and confidence that we won't be I can't 776 00:43:43,040 --> 00:43:47,239 Speaker 1: speak for the economy, but I think the the the 777 00:43:47,239 --> 00:43:51,399 Speaker 1: the inner dialogue that we're having with ourselves around do 778 00:43:51,440 --> 00:43:53,000 Speaker 1: I do this? Do I not do this? I don't 779 00:43:53,000 --> 00:43:54,879 Speaker 1: think we'll be dealing with that next year. And yes, 780 00:43:55,160 --> 00:43:56,560 Speaker 1: the criticism doesn't. 781 00:43:56,320 --> 00:44:00,640 Speaker 4: Hurt, butomy no, That's why I'm not going. 782 00:44:02,200 --> 00:44:04,080 Speaker 7: So this target thing has been going on for a while. 783 00:44:04,120 --> 00:44:07,000 Speaker 6: So if next year the boycott is still there, do 784 00:44:07,080 --> 00:44:08,759 Speaker 6: you guys, I don't know how long your contract is, 785 00:44:08,920 --> 00:44:10,319 Speaker 6: you guys will still be in contract next year, so 786 00:44:10,440 --> 00:44:11,279 Speaker 6: they'll be back next year. 787 00:44:11,480 --> 00:44:18,839 Speaker 1: Yeah. So, so the answer to that question is we 788 00:44:18,960 --> 00:44:25,319 Speaker 1: have a we have a responsibility to our community to 789 00:44:25,440 --> 00:44:28,919 Speaker 1: deliver to them the best product that we can deliver. Right, 790 00:44:30,000 --> 00:44:33,080 Speaker 1: every year, we get better at delivering that product. Right 791 00:44:33,760 --> 00:44:38,759 Speaker 1: that to your point, the criticism doesn't help at all, Right, 792 00:44:38,920 --> 00:44:41,279 Speaker 1: doesn't help at all, But it's not going to deter 793 00:44:41,600 --> 00:44:44,320 Speaker 1: us from doing the work that needs to be done 794 00:44:44,560 --> 00:44:46,920 Speaker 1: so that we can get those partners right and we 795 00:44:46,960 --> 00:44:49,000 Speaker 1: can grow and we can scale and we can do 796 00:44:49,040 --> 00:44:51,319 Speaker 1: the things. Like I said, our vision for this is 797 00:44:51,360 --> 00:44:53,320 Speaker 1: not for next year. Our vision for this is one hundred, 798 00:44:53,400 --> 00:44:57,239 Speaker 1: one hundred years. So we're building the infrastructure that allows us, 799 00:44:57,320 --> 00:44:59,840 Speaker 1: that allows us to do that. We'll do the work, 800 00:45:00,960 --> 00:45:04,799 Speaker 1: we'll make the adjustments from the that we see from 801 00:45:04,800 --> 00:45:08,200 Speaker 1: the criticisms, the one that the ones that are that 802 00:45:08,280 --> 00:45:10,719 Speaker 1: are reasonable in that work, we'll do that. Right. So, 803 00:45:11,480 --> 00:45:15,279 Speaker 1: as far as you know what happens next year with partners, right, 804 00:45:15,560 --> 00:45:19,719 Speaker 1: we have to go through the process to see what happens, right, 805 00:45:20,000 --> 00:45:21,560 Speaker 1: we have to go through the process, see what the 806 00:45:21,560 --> 00:45:25,080 Speaker 1: other partners come through. We have to we have to 807 00:45:26,680 --> 00:45:30,480 Speaker 1: look at who what's going on with the boycott, what 808 00:45:30,680 --> 00:45:33,880 Speaker 1: changes are made to it, how things get resolved. So 809 00:45:34,040 --> 00:45:38,200 Speaker 1: to your point, there is a resolution to everything, right, 810 00:45:38,400 --> 00:45:41,440 Speaker 1: we have to come to a resolution. I think that 811 00:45:41,520 --> 00:45:42,080 Speaker 1: will happen. 812 00:45:42,680 --> 00:45:45,520 Speaker 6: How did you feel when they turned the conversation because 813 00:45:45,560 --> 00:45:50,520 Speaker 6: of Target in Caroline are your CEO's past involvement with Target? 814 00:45:50,520 --> 00:45:54,160 Speaker 6: They turned it into a Black American versus Black African conversation, 815 00:45:54,280 --> 00:45:57,240 Speaker 6: and that whole thing exploded of like essence is losing 816 00:45:57,320 --> 00:45:59,359 Speaker 6: its focused on Black Americans. 817 00:46:00,640 --> 00:46:03,680 Speaker 1: I mean, those are one of the I mean, I'd 818 00:46:03,719 --> 00:46:05,799 Speaker 1: love to hear how you guys think about that, But 819 00:46:06,239 --> 00:46:09,839 Speaker 1: that's one of those ones that I struggle with understanding 820 00:46:09,880 --> 00:46:13,680 Speaker 1: intellectually right, for a host of reasons, just from let's 821 00:46:13,719 --> 00:46:19,440 Speaker 1: just talk about the actual facts. Right. So we had 822 00:46:21,160 --> 00:46:27,360 Speaker 1: I don't know forty plus acts and performers, right, we 823 00:46:27,480 --> 00:46:36,799 Speaker 1: had one Jamaican act performer and we had one African performer, David. Right. 824 00:46:38,680 --> 00:46:42,680 Speaker 1: That to me doesn't say that we're losing our center. Right. 825 00:46:42,960 --> 00:46:50,680 Speaker 1: We remain extremely centered on African American culture, right and 826 00:46:50,760 --> 00:46:54,600 Speaker 1: on black women. That's our center. That doesn't mean we 827 00:46:54,680 --> 00:46:57,440 Speaker 1: can't expand out from our center. All that means is 828 00:46:57,440 --> 00:46:59,719 Speaker 1: we can't lose our center. So, if you were on 829 00:46:59,760 --> 00:47:03,120 Speaker 1: the G if you were there, you see that that 830 00:47:03,320 --> 00:47:07,239 Speaker 1: center is very much there. Right, you go into the 831 00:47:07,320 --> 00:47:10,719 Speaker 1: convention center, right, you look at what happened on the stages. 832 00:47:10,800 --> 00:47:13,400 Speaker 1: You look at what happened. If you were there, you 833 00:47:13,600 --> 00:47:17,520 Speaker 1: know that we're still centered. Right. But if you were there, 834 00:47:17,560 --> 00:47:20,200 Speaker 1: you also know that we're growing and that we're broadening, 835 00:47:20,239 --> 00:47:24,759 Speaker 1: because everybody has to grow abroadened otherwise you won't be around. Right. 836 00:47:25,239 --> 00:47:31,680 Speaker 1: There's also sort of the philosophical approaches to these. To 837 00:47:31,760 --> 00:47:40,200 Speaker 1: this is I view myself as black. I've benefited from 838 00:47:40,239 --> 00:47:44,200 Speaker 1: being black, and I have also lost from being black. 839 00:47:44,360 --> 00:47:47,279 Speaker 1: When I walk in the room. What people see, if 840 00:47:47,320 --> 00:47:48,839 Speaker 1: they don't know me, when I walk in a room, 841 00:47:48,880 --> 00:47:52,120 Speaker 1: I walk down the street, they see a black man. Right. 842 00:47:52,600 --> 00:47:57,200 Speaker 1: My entire life has been dedicated to uplifting black. I've 843 00:47:57,239 --> 00:48:01,600 Speaker 1: focused it on the economics, on the economic side of 844 00:48:01,719 --> 00:48:03,680 Speaker 1: black because that's what I know how to do. That's 845 00:48:03,800 --> 00:48:06,920 Speaker 1: that's that's what I'm skilled at. The Thing that I've 846 00:48:07,000 --> 00:48:10,960 Speaker 1: learned from that is we're much better off when we're 847 00:48:10,960 --> 00:48:14,480 Speaker 1: focused on our commonalities and we're building on those commonalities. 848 00:48:14,719 --> 00:48:18,680 Speaker 1: As I said earlier, I grew up you know, King 849 00:48:19,560 --> 00:48:27,160 Speaker 1: Garvey L. Mumba, right that the thinking around. Hey, we 850 00:48:27,280 --> 00:48:31,879 Speaker 1: have a much better chance of developing and growing our 851 00:48:31,880 --> 00:48:36,239 Speaker 1: communities when we find the commonalities and the alignments and 852 00:48:36,280 --> 00:48:40,680 Speaker 1: we're working towards shared goals and shared objectives. When we 853 00:48:40,680 --> 00:48:44,439 Speaker 1: don't do that, we become much smaller, right, and much more, 854 00:48:44,880 --> 00:48:48,600 Speaker 1: much more volatile, and much more vulnerable. 855 00:48:48,760 --> 00:48:50,440 Speaker 5: I can't even believe you took the time to explain that. 856 00:48:51,440 --> 00:48:52,319 Speaker 1: I mean something, if me. 857 00:48:52,440 --> 00:48:55,239 Speaker 4: Booju, Bonting and and Devido or walking down the street 858 00:48:55,280 --> 00:48:57,160 Speaker 4: and a white supremacist see us, guess what do you see? 859 00:48:58,400 --> 00:48:59,920 Speaker 1: That's it? What do we talk? 860 00:49:00,719 --> 00:49:03,279 Speaker 6: Do you feel like though we criticisms like that and like, 861 00:49:03,400 --> 00:49:05,080 Speaker 6: you know, just some of the stuff that you you 862 00:49:05,120 --> 00:49:06,799 Speaker 6: would feel like we're not going to get y'all took 863 00:49:06,800 --> 00:49:09,799 Speaker 6: ownership for a lot of things even before the articles hit, right, 864 00:49:09,960 --> 00:49:11,600 Speaker 6: the things that you're like, this is nonsense, We're not 865 00:49:11,600 --> 00:49:14,799 Speaker 6: going to take ownership for that. Do you ever feel 866 00:49:14,840 --> 00:49:16,719 Speaker 6: like it's kind of like unfair? Are you ever hurt 867 00:49:16,719 --> 00:49:19,760 Speaker 6: by it? Because you do so much censored in black people, 868 00:49:20,239 --> 00:49:21,960 Speaker 6: regardless of where they come from. 869 00:49:22,480 --> 00:49:25,439 Speaker 1: I don't have the luxury of being hurt by it, right. 870 00:49:25,520 --> 00:49:27,960 Speaker 1: I think the first couple of times that it happened. 871 00:49:28,239 --> 00:49:32,360 Speaker 1: You know, there was oh you know, I think the 872 00:49:32,400 --> 00:49:37,640 Speaker 1: first time I was here, and very very similar circumstances. Right, 873 00:49:39,160 --> 00:49:44,120 Speaker 1: we did an add for Shay right, and that ad 874 00:49:44,160 --> 00:49:47,600 Speaker 1: had run for months, and they cut it down for 875 00:49:47,719 --> 00:49:51,600 Speaker 1: Social and the person that cut it down from social 876 00:49:51,680 --> 00:49:57,360 Speaker 1: for social cut it where there was a It ended 877 00:49:58,160 --> 00:50:01,360 Speaker 1: it was a white woman in the front and a 878 00:50:01,360 --> 00:50:04,680 Speaker 1: white woman in the back, and then there was a 879 00:50:04,840 --> 00:50:08,279 Speaker 1: very small glimpse of a black woman, right, And that 880 00:50:08,400 --> 00:50:11,600 Speaker 1: wasn't intentional at all, and it wasn't the message we 881 00:50:11,640 --> 00:50:17,600 Speaker 1: were trying to convey. But you know, people got hurt 882 00:50:17,600 --> 00:50:21,560 Speaker 1: by it, right, And because we build we build brands, 883 00:50:21,840 --> 00:50:24,759 Speaker 1: and we're involved with brands that are all about our 884 00:50:24,800 --> 00:50:28,040 Speaker 1: culture and all about our identity, and we ride hard 885 00:50:28,200 --> 00:50:34,879 Speaker 1: for it. Right. So the person that made that mistake, right, 886 00:50:35,480 --> 00:50:39,200 Speaker 1: I could have walked in and fired that person, right, 887 00:50:39,960 --> 00:50:44,840 Speaker 1: I chose not to because that was a person that 888 00:50:45,080 --> 00:50:49,560 Speaker 1: was trying to do something and trying to create something, 889 00:50:50,520 --> 00:50:55,799 Speaker 1: and that deserved an opportunity to fail. And they got 890 00:50:55,800 --> 00:51:01,759 Speaker 1: that opportunity to fail. Okay, they are today running one 891 00:51:01,800 --> 00:51:06,880 Speaker 1: of the most acclaimed agencies out there. Right, if we 892 00:51:06,960 --> 00:51:11,120 Speaker 1: had not if we had reacted differently, they probably wouldn't 893 00:51:11,120 --> 00:51:14,200 Speaker 1: have gotten that opportunity, right, So it's our responsibility to 894 00:51:14,200 --> 00:51:17,719 Speaker 1: give them an opportunity to fail. I have chosen to 895 00:51:17,800 --> 00:51:22,960 Speaker 1: spend my career trying to develop businesses and economic engines 896 00:51:23,239 --> 00:51:28,560 Speaker 1: in our community. I can't if I were so thin 897 00:51:28,640 --> 00:51:32,440 Speaker 1: skinned that, you know, every time I did something wrong, 898 00:51:34,120 --> 00:51:36,319 Speaker 1: or every time people perceived me to do something wrong, 899 00:51:36,400 --> 00:51:39,000 Speaker 1: I walk away from what the mission was. We wouldn't 900 00:51:39,000 --> 00:51:42,239 Speaker 1: be here, right, We wouldn't have these hundreds of businesses 901 00:51:42,719 --> 00:51:45,880 Speaker 1: that are now on the shelves of Target or Walmart 902 00:51:46,000 --> 00:51:49,399 Speaker 1: or CVS. If I had listened to the criticism when 903 00:51:49,400 --> 00:51:52,920 Speaker 1: I sold Shay, I would have gone off into somewhere 904 00:51:52,920 --> 00:51:55,959 Speaker 1: and hidden away and gone and done my thing there. 905 00:51:56,480 --> 00:51:57,040 Speaker 1: I wouldn't have. 906 00:51:57,760 --> 00:52:00,279 Speaker 4: But then Honeypot wouldn't have been Honeypot wouldn't have man 907 00:52:00,320 --> 00:52:02,759 Speaker 4: Miel wouldn't have been here, Lipbar wouldn't have been here, 908 00:52:04,840 --> 00:52:06,479 Speaker 4: Solo Funds wouldn't have been here. 909 00:52:07,080 --> 00:52:08,880 Speaker 1: I mean, you name it. List goes on and on 910 00:52:08,960 --> 00:52:13,400 Speaker 1: and on. So you know, I don't have that luxury, 911 00:52:13,560 --> 00:52:15,680 Speaker 1: you know, And I have to take the other thing 912 00:52:15,840 --> 00:52:19,239 Speaker 1: is because because what we're doing is so novel in 913 00:52:19,280 --> 00:52:24,560 Speaker 1: our community, right, I have an accountability to say, hey, 914 00:52:24,560 --> 00:52:26,440 Speaker 1: this is what's working, and this is not what this 915 00:52:26,520 --> 00:52:28,920 Speaker 1: is what's not working. Right. People have the right to 916 00:52:29,040 --> 00:52:32,200 Speaker 1: decide whether or not they want to rock with us, right, 917 00:52:32,239 --> 00:52:34,719 Speaker 1: But we're going to keep doing what we what our 918 00:52:34,760 --> 00:52:37,359 Speaker 1: intentions are. We going to continue to share what those 919 00:52:37,360 --> 00:52:39,960 Speaker 1: intentions are, and we're going to continue to do the 920 00:52:40,040 --> 00:52:42,480 Speaker 1: work and be accountable for what we get. Like I 921 00:52:42,480 --> 00:52:47,440 Speaker 1: said earlier, when something goes wrong, when something goes right. 922 00:52:48,280 --> 00:52:49,960 Speaker 4: You know, I be here for both. And I'm glad 923 00:52:49,960 --> 00:52:52,200 Speaker 4: that you're open to all this criticism. But the reality 924 00:52:52,239 --> 00:52:54,239 Speaker 4: is it's hard to explain business to people who don't 925 00:52:54,320 --> 00:52:57,880 Speaker 4: run one, especially corporate business, especially when you are, you know, 926 00:52:58,040 --> 00:53:00,600 Speaker 4: a black person running a business trying to do things 927 00:53:00,640 --> 00:53:03,920 Speaker 4: specifically for black people. We are so hard on each other, man. 928 00:53:04,160 --> 00:53:07,319 Speaker 4: I haven't heard Essence talked about. I haven't heard Essence 929 00:53:07,360 --> 00:53:09,919 Speaker 4: be talked about this much in years at least Essence 930 00:53:10,040 --> 00:53:13,480 Speaker 4: probably decades, you know what I But now everybody talking 931 00:53:13,480 --> 00:53:15,120 Speaker 4: about it so much because we got so much negative 932 00:53:15,160 --> 00:53:15,879 Speaker 4: things to say. 933 00:53:16,120 --> 00:53:17,720 Speaker 5: And like you said, some criticism is valid. 934 00:53:17,719 --> 00:53:19,600 Speaker 1: Something is valid, not all of it, that's right, right, 935 00:53:19,640 --> 00:53:23,279 Speaker 1: And the levels of criticism is definitely not warrant, right, 936 00:53:23,320 --> 00:53:31,880 Speaker 1: I will tell you that right. But if we Hurtanie. 937 00:53:29,719 --> 00:53:30,640 Speaker 5: Mills, got to make that right. 938 00:53:30,920 --> 00:53:31,680 Speaker 1: That's what we're here for. 939 00:53:31,760 --> 00:53:33,279 Speaker 4: Heart, Lauren Hill, you got to make that right, gott 940 00:53:33,320 --> 00:53:35,680 Speaker 4: to make But those are actual valid issues, right that letter. 941 00:53:35,760 --> 00:53:39,440 Speaker 5: She has actual valid issues, valid issues. Y'all got too 942 00:53:39,480 --> 00:53:41,200 Speaker 5: much Africans. It's not a valid criticism. 943 00:53:41,400 --> 00:53:45,759 Speaker 6: No, But I like the way that I like the 944 00:53:45,760 --> 00:53:48,320 Speaker 6: way that you guys responded to things because it curved 945 00:53:48,320 --> 00:53:50,960 Speaker 6: the headlines, Like the headlines about Laurence Hill had to 946 00:53:51,280 --> 00:53:53,399 Speaker 6: include fescal says it's not her fault. 947 00:53:53,400 --> 00:53:54,520 Speaker 7: Here's exactly what happened. 948 00:53:54,560 --> 00:53:56,799 Speaker 6: A lot of most festivals don't do that because she 949 00:53:56,800 --> 00:53:58,080 Speaker 6: said that this has happened to her before. 950 00:53:58,120 --> 00:54:02,040 Speaker 1: But this isn't most festivals. Is essence, we're accountable to 951 00:54:02,120 --> 00:54:04,640 Speaker 1: our community and to those black women that we're here 952 00:54:04,680 --> 00:54:06,839 Speaker 1: to serve and protect, and when we get it wrong, 953 00:54:06,880 --> 00:54:09,439 Speaker 1: we're going to say it right. Caroline, you just brought 954 00:54:09,480 --> 00:54:12,680 Speaker 1: up Caroline Wanga had nothing to do with this, all right. 955 00:54:13,719 --> 00:54:14,080 Speaker 1: I saw it. 956 00:54:14,120 --> 00:54:17,120 Speaker 4: I saw people blaming her, but I told I was 957 00:54:17,200 --> 00:54:19,560 Speaker 4: told she's not even really she's. 958 00:54:19,400 --> 00:54:22,279 Speaker 1: On leave, Yeah, she's on leave. She just she'd go 959 00:54:22,320 --> 00:54:25,280 Speaker 1: buy her book. Guys, she she just she just dropped 960 00:54:25,320 --> 00:54:29,120 Speaker 1: a phenomenal book and she's been an incredible leader for 961 00:54:29,120 --> 00:54:31,160 Speaker 1: for essence, and we're grateful. 962 00:54:31,400 --> 00:54:32,840 Speaker 7: Is she still in the CEO? 963 00:54:33,000 --> 00:54:35,560 Speaker 1: S she's still in the CEOC because she's on leave. 964 00:54:36,440 --> 00:54:38,200 Speaker 5: Why was it so quick? Why was people so quick 965 00:54:38,239 --> 00:54:39,840 Speaker 5: to blame her when she had nothing to do with 966 00:54:39,920 --> 00:54:40,200 Speaker 5: this year? 967 00:54:40,560 --> 00:54:44,600 Speaker 1: I mean, look, I don't know. We we live in 968 00:54:44,640 --> 00:54:47,800 Speaker 1: a world. We live in a world now where it's 969 00:54:47,840 --> 00:54:51,319 Speaker 1: it's easy to do that right, and so people do that. 970 00:54:51,440 --> 00:54:54,600 Speaker 1: And you can you can shy away from it right, 971 00:54:54,840 --> 00:54:56,840 Speaker 1: or you can face it head on. I choose to 972 00:54:56,880 --> 00:54:59,239 Speaker 1: face it head on because I think people get an 973 00:54:59,280 --> 00:55:02,000 Speaker 1: opportunity to lo learn from my mistakes. They learned from 974 00:55:02,040 --> 00:55:05,520 Speaker 1: my team's mistakes. My team gets to learn from their mistakes. 975 00:55:05,840 --> 00:55:08,840 Speaker 1: And the greatest blessing is to be in a position 976 00:55:08,960 --> 00:55:12,280 Speaker 1: where you're allowed to make mistakes. That's the greatest blessing, 977 00:55:12,400 --> 00:55:17,200 Speaker 1: because if you're not allowed to make mistakes, you shrink, right, 978 00:55:17,280 --> 00:55:20,040 Speaker 1: you don't try things. You're you're you're You're stuck in 979 00:55:20,120 --> 00:55:21,880 Speaker 1: one thing, and that's the only place you can be. 980 00:55:22,239 --> 00:55:25,080 Speaker 1: For our community to grow, We've got to be able 981 00:55:25,080 --> 00:55:27,799 Speaker 1: to afford to make mistakes. Right, We've got and but 982 00:55:27,880 --> 00:55:29,919 Speaker 1: the other thing is we've also got to be able 983 00:55:29,960 --> 00:55:32,200 Speaker 1: to the thing that I'll notice that I'll say now 984 00:55:32,280 --> 00:55:37,640 Speaker 1: is I've gotten on in years, is my community no 985 00:55:37,680 --> 00:55:40,200 Speaker 1: longer has the grace it once had for each other. 986 00:55:40,800 --> 00:55:46,040 Speaker 1: All right, we go on these platforms and did we ever? 987 00:55:46,120 --> 00:55:50,080 Speaker 1: I don't know if we know we maybe maybe yeah, 988 00:55:50,520 --> 00:55:53,719 Speaker 1: in my day, yes, there was grace. You know, if 989 00:55:54,000 --> 00:55:56,479 Speaker 1: something went wrong, somebody pulled you aside and said, hey, 990 00:55:57,000 --> 00:55:59,080 Speaker 1: you know this is going wrong, if your kid did 991 00:55:59,120 --> 00:56:06,080 Speaker 1: something wrong, they're like, community, it was, But we've got 992 00:56:06,120 --> 00:56:08,080 Speaker 1: to bring We've got to bring that back. Right. It's 993 00:56:08,120 --> 00:56:10,400 Speaker 1: like if we run away from these things, it doesn't 994 00:56:10,400 --> 00:56:13,000 Speaker 1: come back. If our kids grow up and don't see, 995 00:56:13,000 --> 00:56:15,239 Speaker 1: they think that this is this is the way it 996 00:56:15,280 --> 00:56:19,640 Speaker 1: should be. So where did we get some things wrong? Absolutely? 997 00:56:19,680 --> 00:56:22,920 Speaker 1: But I think if you measure us against any festival 998 00:56:23,000 --> 00:56:26,400 Speaker 1: that happened this year, I think we we we rise 999 00:56:26,400 --> 00:56:30,080 Speaker 1: to the top. Right. I don't know of one festival 1000 00:56:30,080 --> 00:56:32,200 Speaker 1: that happened this year that didn't have some sort of 1001 00:56:32,239 --> 00:56:37,120 Speaker 1: production issue. Right, ours is amplified because people care. Right, 1002 00:56:37,440 --> 00:56:39,839 Speaker 1: ours is amplified because our community is under a lot 1003 00:56:39,880 --> 00:56:43,680 Speaker 1: of pressure. Ours is amplified because we have a boycott 1004 00:56:43,680 --> 00:56:46,000 Speaker 1: going ours is amplified for a whole host of reasons. 1005 00:56:46,239 --> 00:56:48,600 Speaker 1: That doesn't mean that we run away from it, right, 1006 00:56:48,640 --> 00:56:50,520 Speaker 1: It means that we got to talk about it. Absolutely. 1007 00:56:50,719 --> 00:56:53,160 Speaker 4: I think the valid criticisms and I know you gotta 1008 00:56:53,160 --> 00:56:54,680 Speaker 4: get out of here. I think the valid criticism or 1009 00:56:54,719 --> 00:56:58,239 Speaker 4: the production issue, the lateness, the cost for people, and 1010 00:56:58,520 --> 00:57:01,200 Speaker 4: I do think the target, the target conversation is a 1011 00:57:01,280 --> 00:57:03,800 Speaker 4: valid conversation to have. It's a valid criticism for people 1012 00:57:03,800 --> 00:57:05,160 Speaker 4: that are boycotting to bring up. 1013 00:57:05,480 --> 00:57:07,480 Speaker 5: But I think with you the way you're explaining it 1014 00:57:07,480 --> 00:57:08,360 Speaker 5: makes sense to me. 1015 00:57:08,520 --> 00:57:13,000 Speaker 1: Yeah, because if if, if we don't have sponsors. But 1016 00:57:13,040 --> 00:57:15,640 Speaker 1: here's here's the other. Here's the other bigger thing, right 1017 00:57:16,480 --> 00:57:22,600 Speaker 1: is we don't know, right, and it hasn't been shared, 1018 00:57:22,640 --> 00:57:24,439 Speaker 1: and we probably need all need to do a better 1019 00:57:24,520 --> 00:57:28,400 Speaker 1: job with that of the impact. As I said earlier, 1020 00:57:29,240 --> 00:57:33,960 Speaker 1: that it has the the unintended consequences, right that it's 1021 00:57:34,040 --> 00:57:40,439 Speaker 1: having on the dozens, if not hundreds of businesses that 1022 00:57:40,760 --> 00:57:44,160 Speaker 1: do business and target. Right, we don't, we don't, we don't. 1023 00:57:44,280 --> 00:57:48,320 Speaker 1: We don't know that, right. So there's two sides to this. 1024 00:57:48,840 --> 00:57:51,720 Speaker 1: And as I said, my job is to make sure 1025 00:57:51,840 --> 00:57:55,880 Speaker 1: that those companies are protected, those people, those people are protected, 1026 00:57:56,200 --> 00:57:59,480 Speaker 1: and that our community continues to get the opportunities. Because 1027 00:57:59,480 --> 00:58:01,840 Speaker 1: the other thing that happens, and I said this on 1028 00:58:01,840 --> 00:58:03,480 Speaker 1: one of the other times out here because this is 1029 00:58:03,520 --> 00:58:07,640 Speaker 1: something that I believe to be extremely true, is if 1030 00:58:07,680 --> 00:58:11,040 Speaker 1: we make people scared to do business with us, they 1031 00:58:11,160 --> 00:58:14,760 Speaker 1: already have a reticence to invest in us and to 1032 00:58:14,840 --> 00:58:18,800 Speaker 1: do business with us if they're concerned about, Hey, you know, 1033 00:58:18,840 --> 00:58:21,720 Speaker 1: if I do business with this person, are and something 1034 00:58:21,760 --> 00:58:24,959 Speaker 1: goes wrong between them and their community, right we burn 1035 00:58:25,040 --> 00:58:28,400 Speaker 1: the house down, they won't. They have plenty of places 1036 00:58:28,440 --> 00:58:31,160 Speaker 1: to put to put their money, and they have plenty 1037 00:58:31,160 --> 00:58:33,520 Speaker 1: of choices to as to who to put that money with. 1038 00:58:35,000 --> 00:58:37,440 Speaker 1: We have to and as it, you know, when I 1039 00:58:37,480 --> 00:58:39,400 Speaker 1: was growing up, he used to tell, you know, you 1040 00:58:39,520 --> 00:58:42,080 Speaker 1: have to be three times better than the next guy. 1041 00:58:42,720 --> 00:58:45,080 Speaker 1: Right in the world that we're growing up in today, 1042 00:58:45,360 --> 00:58:47,520 Speaker 1: we have to be five times better. It's just that 1043 00:58:47,560 --> 00:58:48,600 Speaker 1: nobody's telling us that. 1044 00:58:48,720 --> 00:58:50,160 Speaker 4: But that's the point I brought up earlier when I 1045 00:58:50,160 --> 00:58:52,160 Speaker 4: talked about, you know, the criticism, because the people will 1046 00:58:52,160 --> 00:58:54,240 Speaker 4: go on social media and they may think about, okay, 1047 00:58:54,280 --> 00:58:55,720 Speaker 4: let's put some money there next year. But if they 1048 00:58:55,760 --> 00:58:57,520 Speaker 4: go on social media and see a bunch of backlash, 1049 00:58:57,560 --> 00:58:57,920 Speaker 4: they'd be. 1050 00:58:57,880 --> 00:58:59,800 Speaker 2: Like, no, I'm not going to why why am I 1051 00:58:59,800 --> 00:59:00,240 Speaker 2: doing now? 1052 00:59:00,280 --> 00:59:02,120 Speaker 1: I don't want my brand associated right with them. 1053 00:59:02,200 --> 00:59:03,800 Speaker 6: So we talked about this on my podcast, and my 1054 00:59:03,840 --> 00:59:06,360 Speaker 6: thing was the criticisms are valid. Like Charlomagne said, I 1055 00:59:06,440 --> 00:59:09,360 Speaker 6: just wish that we understood how we shape what conversation 1056 00:59:09,440 --> 00:59:12,200 Speaker 6: and impression is. But when you say that, like people 1057 00:59:12,200 --> 00:59:13,680 Speaker 6: don't want to do business with us because they say 1058 00:59:13,720 --> 00:59:15,280 Speaker 6: that we can burn the house down, what's the happy 1059 00:59:15,320 --> 00:59:18,439 Speaker 6: medium of But at the same time, you want people 1060 00:59:18,520 --> 00:59:20,680 Speaker 6: who feel like they need to boycott for whatever reasons 1061 00:59:20,720 --> 00:59:23,240 Speaker 6: to get what they need and feel respected too, because 1062 00:59:23,240 --> 00:59:25,080 Speaker 6: that's an obvious pushback, someone would say, but like, you 1063 00:59:25,120 --> 00:59:26,360 Speaker 6: don't want people to run all over you. 1064 00:59:26,320 --> 00:59:30,960 Speaker 1: Either, Yeah, and that's fair, right, There's no I'm not 1065 00:59:31,200 --> 00:59:34,600 Speaker 1: arguing that. I'm just saying that there's another side to it. 1066 00:59:34,720 --> 00:59:38,280 Speaker 1: Two things can be true, right, So I'm not arguing that. 1067 00:59:38,360 --> 00:59:40,520 Speaker 1: All I'm saying is that there's a side to it 1068 00:59:40,560 --> 00:59:44,000 Speaker 1: that has a consequence, right, And as a community, we're 1069 00:59:44,040 --> 00:59:45,800 Speaker 1: going to have to figure out what the balance is, 1070 00:59:46,200 --> 00:59:49,440 Speaker 1: because neither side is good if I'm feel like I'm 1071 00:59:49,440 --> 00:59:52,640 Speaker 1: being disrespected here, let's let's let's dive into it and 1072 00:59:52,760 --> 00:59:56,520 Speaker 1: understand what that actually means. And if I feel like 1073 00:59:56,560 --> 00:59:58,960 Speaker 1: I'm not getting an opportunity here, let's dive into that, 1074 00:59:59,120 --> 01:00:03,240 Speaker 1: understand what it not just jump on a platform that 1075 01:00:03,800 --> 01:00:08,360 Speaker 1: and then just spill. And I personally think a lot 1076 01:00:08,360 --> 01:00:11,520 Speaker 1: of this stuff is driven by bots. I don't even 1077 01:00:11,520 --> 01:00:12,360 Speaker 1: think it's well, not. 1078 01:00:12,320 --> 01:00:14,200 Speaker 3: Only that a lot of people weren't even there, like 1079 01:00:14,240 --> 01:00:16,480 Speaker 3: the people that left those they weren't even there, and 1080 01:00:16,520 --> 01:00:18,200 Speaker 3: they do those type of things. I say this, and 1081 01:00:18,240 --> 01:00:20,080 Speaker 3: I tell me Charlaman talk about it all the time. 1082 01:00:20,440 --> 01:00:22,880 Speaker 3: The bad thing is we reward this type of behavior right, 1083 01:00:22,920 --> 01:00:25,680 Speaker 3: And the way we reward it is there's likes, there's views. 1084 01:00:26,000 --> 01:00:28,000 Speaker 3: They get paid for the amount of views. So if 1085 01:00:28,040 --> 01:00:30,760 Speaker 3: I get a million views for issue on Essence and 1086 01:00:30,800 --> 01:00:32,760 Speaker 3: I get paid one thousand dollars for it, you know 1087 01:00:32,800 --> 01:00:34,280 Speaker 3: what I'm gonna do tomorrow, I'm gonna do it again. 1088 01:00:34,360 --> 01:00:36,200 Speaker 5: Well, you probably right, but let's not dismiss the people 1089 01:00:36,200 --> 01:00:36,720 Speaker 5: who are there. 1090 01:00:37,320 --> 01:00:39,240 Speaker 2: But there weren't people there. But there were people there, 1091 01:00:39,280 --> 01:00:40,640 Speaker 2: and he said they did have some problem. 1092 01:00:40,640 --> 01:00:43,000 Speaker 3: But what I want you to do too, rich is 1093 01:00:43,040 --> 01:00:46,040 Speaker 3: instead of coming when is fed up to talk about 1094 01:00:46,040 --> 01:00:48,040 Speaker 3: fixing it. When we want you to come before and 1095 01:00:48,040 --> 01:00:50,040 Speaker 3: talk about what you're doing so we can get that 1096 01:00:50,080 --> 01:00:51,000 Speaker 3: good word out to the people. 1097 01:00:51,040 --> 01:00:52,160 Speaker 5: But you're too busy doing the work. 1098 01:00:52,200 --> 01:00:54,480 Speaker 1: So that's I was gonna say, yes, So let me 1099 01:00:54,560 --> 01:00:57,640 Speaker 1: let me, let me tell you what I grew up by. Right. 1100 01:00:58,160 --> 01:01:01,680 Speaker 1: My mother would always tell us, let's do the things 1101 01:01:01,680 --> 01:01:04,400 Speaker 1: we're going to talk about. Let's not talk about the 1102 01:01:04,440 --> 01:01:09,280 Speaker 1: things we're going to do. Oh, So that's my mentality. Right. 1103 01:01:09,680 --> 01:01:11,720 Speaker 1: If it's something, if I have something to share that 1104 01:01:13,040 --> 01:01:16,400 Speaker 1: I think like this conversation, I'm happy to share it. 1105 01:01:16,640 --> 01:01:19,640 Speaker 1: But other than that, i'd rather be I'd rather be 1106 01:01:19,720 --> 01:01:22,960 Speaker 1: working with my team solving these problems. Right. And now 1107 01:01:23,000 --> 01:01:25,360 Speaker 1: that you know i'm executive chairman, we have CEOs in 1108 01:01:25,400 --> 01:01:28,760 Speaker 1: different roles, you know they're they're doing that so I 1109 01:01:28,800 --> 01:01:33,200 Speaker 1: can sit here and talk. But the reality of it is, 1110 01:01:35,280 --> 01:01:38,560 Speaker 1: we have to give each other more grace and we 1111 01:01:38,800 --> 01:01:43,400 Speaker 1: have to build more businesses. Right, that's our only way 1112 01:01:43,600 --> 01:01:47,000 Speaker 1: out of this, Right, we have to build more businesses, 1113 01:01:47,320 --> 01:01:50,040 Speaker 1: and we have to treat those things that allow us 1114 01:01:50,080 --> 01:01:54,919 Speaker 1: to build those businesses with that mindset. Right. So I'll 1115 01:01:54,960 --> 01:02:02,200 Speaker 1: say this, Those sponsor dollars that come in go into 1116 01:02:02,240 --> 01:02:08,320 Speaker 1: the investments to put on the free experiences that you get, 1117 01:02:08,880 --> 01:02:12,600 Speaker 1: and they'll allow us to pay for the talent that 1118 01:02:12,680 --> 01:02:15,160 Speaker 1: we won't be able to pay for just by ticket sets. 1119 01:02:15,520 --> 01:02:19,440 Speaker 1: I got you right. There's nowhere else on this planet 1120 01:02:19,680 --> 01:02:22,160 Speaker 1: that you can go and get what Essence Vest gives you. 1121 01:02:22,760 --> 01:02:26,880 Speaker 1: And that's why I believe people are so protective of it, right, 1122 01:02:26,960 --> 01:02:29,600 Speaker 1: And so I appreciate that, and I understand that, and 1123 01:02:29,640 --> 01:02:33,080 Speaker 1: we will continue to do the work to make it 1124 01:02:33,400 --> 01:02:39,720 Speaker 1: continuously better. But I will say this, what we put 1125 01:02:39,760 --> 01:02:48,400 Speaker 1: on lives on the world stage. Right. It's not nobody's bigger, right. 1126 01:02:49,240 --> 01:02:52,720 Speaker 1: It's just that a lot of what we do is free, right, 1127 01:02:52,760 --> 01:02:57,360 Speaker 1: But nobody's bigger. So our revenues don't match everybody else's 1128 01:02:57,400 --> 01:02:59,840 Speaker 1: revenues because they charge it. The other thing is when 1129 01:02:59,840 --> 01:03:03,200 Speaker 1: you go when you go to Cochella, you go to 1130 01:03:03,400 --> 01:03:07,120 Speaker 1: any one of these other places, you're just there for 1131 01:03:07,480 --> 01:03:10,120 Speaker 1: the act that's on the stage. When you come the 1132 01:03:10,280 --> 01:03:14,680 Speaker 1: Essence Community, you're there for community. Right. So I think 1133 01:03:14,800 --> 01:03:17,680 Speaker 1: we did a great job with community. We didn't do 1134 01:03:17,760 --> 01:03:20,560 Speaker 1: a great job with the production, right, But I think 1135 01:03:20,760 --> 01:03:23,160 Speaker 1: that just the community of the talent that was there, 1136 01:03:23,640 --> 01:03:29,120 Speaker 1: and we need to communicate more frequently, earlier and more frequently, 1137 01:03:29,960 --> 01:03:33,160 Speaker 1: who's here, who's not here, what's happening? Right? So those 1138 01:03:33,160 --> 01:03:35,000 Speaker 1: are those are things that those are things that are 1139 01:03:35,040 --> 01:03:36,840 Speaker 1: fixing when we're here to we're here to do the work. 1140 01:03:37,080 --> 01:03:39,880 Speaker 4: All criticisms are valid and Essence is just going to 1141 01:03:40,200 --> 01:03:41,240 Speaker 4: try to do better next year. 1142 01:03:41,240 --> 01:03:42,480 Speaker 1: There we go. That's it. 1143 01:03:42,520 --> 01:03:42,880 Speaker 5: That's it. 1144 01:03:44,720 --> 01:03:46,760 Speaker 6: We appreciate you, I said, God bless you have a 1145 01:03:46,800 --> 01:03:48,200 Speaker 6: lot of patience, like. 1146 01:03:48,960 --> 01:03:52,760 Speaker 5: You don't have to you said, luxury of being hurt. No, 1147 01:03:52,840 --> 01:03:53,680 Speaker 5: I don't. 1148 01:03:53,240 --> 01:03:54,800 Speaker 1: I don't have that luxury. 1149 01:03:55,440 --> 01:03:57,120 Speaker 2: I appreciate you for joining us this morning. 1150 01:03:57,760 --> 01:04:00,000 Speaker 4: Caroline Wing is the president and CEO. I called it 1151 01:04:00,040 --> 01:04:00,880 Speaker 4: our editor in chief. 1152 01:04:01,360 --> 01:04:07,480 Speaker 1: Yeah, of Essence Ventures, which is, uh, the the Essence 1153 01:04:07,520 --> 01:04:08,560 Speaker 1: business you all right. 1154 01:04:08,400 --> 01:04:11,080 Speaker 2: Well it's rich Dennis, it's the Breakfast Club. Good morning, 1155 01:04:11,080 --> 01:04:11,800 Speaker 2: thanks for joining us. 1156 01:04:12,000 --> 01:04:15,240 Speaker 1: Wake that answer up in the morning. The Breakfast Club