WEBVTT - THE BIGGEST LESSONS TO LEARN FROM DRAKE AND KENDRICK'S BEEF 0:00:01.360 --> 0:00:03.640 This episode is brought to you by P and C Bank. 0:00:04.000 --> 0:00:06.760 A lot of people think podcasts about work are boring, 0:00:07.000 --> 0:00:10.840 and sure they definitely can be, but understanding a professionals 0:00:10.920 --> 0:00:14.160 routine shows us how they achieve their success little by little, 0:00:14.560 --> 0:00:18.200 day after day. It's like banking with P and C Bank. 0:00:18.680 --> 0:00:21.480 It might seem boring to safe plan and make calculated 0:00:21.480 --> 0:00:24.599 decisions with your bank, but keeping your money boring is 0:00:24.640 --> 0:00:27.960 what helps you live or more happily fulfilled life. P 0:00:28.080 --> 0:00:32.879 and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 0:00:32.960 --> 0:00:35.600 Boring since eighteen sixty five is a service mark of 0:00:35.600 --> 0:00:38.840 the PNC Financial Service Group, Inc. P and C Bank 0:00:39.280 --> 0:00:42.000 National Association Member FDIC. 0:00:44.600 --> 0:00:45.279 Erness What's Up? 0:00:45.360 --> 0:00:47.839 You ever walk into a small business and everything just 0:00:47.960 --> 0:00:51.159 works like the checkout is fast, the receipts are digital, 0:00:51.680 --> 0:00:54.640 tipping is a breeze, and you're out the door before 0:00:54.680 --> 0:00:58.840 the line even builds. Odds are they're using Square? We 0:00:58.960 --> 0:01:01.320 love supporting business is that run on Square because it 0:01:01.440 --> 0:01:04.399 just feels seamless. Whether it's a local coffee shop, a 0:01:04.480 --> 0:01:06.920 vendor at a pop up market, or even one of 0:01:06.920 --> 0:01:10.039 our merch partners. Square makes it easy for them to 0:01:10.120 --> 0:01:13.920 take payments, manage inventory, and run their business with confidence, 0:01:14.280 --> 0:01:17.600 all from one simple system. 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But I 0:01:55.240 --> 0:01:56.760 want to talk I want to talk about from a 0:01:56.760 --> 0:01:59.600 business few business lessons that I think can be learned 0:01:59.640 --> 0:02:05.440 from this marketing, marketing and business lessons. And I first 0:02:05.480 --> 0:02:10.160 thought off by saying who won. The biggest winner is 0:02:10.280 --> 0:02:13.519 Universal Records, the biggest loser facts, the biggest loser is 0:02:13.639 --> 0:02:18.040 j Cole. But in the semantic battle of who won, 0:02:19.120 --> 0:02:22.480 Kendrick Lamar won the battle or is winning the battle 0:02:22.560 --> 0:02:25.760 in my opinion. But what's what's interesting is that I 0:02:25.760 --> 0:02:28.320 think you can learn something from this, right, And one 0:02:28.360 --> 0:02:35.359 of the first thing is be extremely careful about accepting 0:02:35.480 --> 0:02:38.960 challenges when you have everything to lose and nothing to gain. 0:02:39.840 --> 0:02:42.840 I always say it's not it's not really advantageous to 0:02:42.840 --> 0:02:47.080 fight down. It is very advantageous to fight up, right, Yep. 0:02:47.919 --> 0:02:50.440 In this situation, I think Drake had nothing to really 0:02:50.560 --> 0:02:53.840 gain in this situation and everything to lose, and I 0:02:53.919 --> 0:02:59.200 felt that the public was going to pretty much say 0:02:59.240 --> 0:03:00.960 he lost. No matter what he did. He would have 0:03:00.960 --> 0:03:06.399 had to execute a flawless game plan of flawless delivery. 0:03:07.320 --> 0:03:12.360 Anything short of absolute perfection. The fight was kind of fixed. 0:03:12.680 --> 0:03:14.880 Not to say that Kendrick Kendrick did what he's supposed 0:03:14.880 --> 0:03:17.520 to do, but you know, Drake just had so much 0:03:18.240 --> 0:03:23.680 negativity that just the public animosity for him, it was, 0:03:23.720 --> 0:03:26.440 it was it was kind of a no win situation 0:03:26.560 --> 0:03:26.919 for him. 0:03:27.080 --> 0:03:30.160 Really, what cause of animosity do you think? Because I 0:03:30.160 --> 0:03:31.760 think that's a great lesson too, and what not to 0:03:31.800 --> 0:03:34.600 do any any type of success breaths envy man. 0:03:34.520 --> 0:03:36.640 Well, I think it's certain. You know, there's a reason 0:03:36.640 --> 0:03:39.360 why jay Z is not on Instagram, why you don't 0:03:39.360 --> 0:03:42.840 see him, right, There's a reason why Eminem you never 0:03:42.880 --> 0:03:45.800 see him. There's a reason why doctor Dre you've never 0:03:45.800 --> 0:03:51.120 seen him, right, Like, very few people can maintain over 0:03:51.200 --> 0:03:55.720 a decade of dominance and be in the public eye 0:03:55.840 --> 0:04:00.640 for all the time and not garnish some level of 0:04:00.680 --> 0:04:03.280 resentment and hate as human nature. Right, So I think 0:04:03.320 --> 0:04:07.480 a lot of it just comes from people just don't 0:04:07.680 --> 0:04:09.680 like to see people winning for long periods of time, 0:04:09.760 --> 0:04:10.400 like Lebron. 0:04:10.240 --> 0:04:12.800 James, that's it perfect parents. 0:04:13.040 --> 0:04:15.640 Part of it is, I think it might be some 0:04:15.800 --> 0:04:19.560 level of his personality right where he's kind of a 0:04:19.600 --> 0:04:22.760 person that's easy to hate. Right, let's just be honest, Like, 0:04:22.800 --> 0:04:27.359 you know, he's you would traditionally say it like he's 0:04:27.440 --> 0:04:30.159 like a corny guy, right, Like traditionally like that would 0:04:30.200 --> 0:04:32.920 be somebody who got money and kind of so it's 0:04:32.960 --> 0:04:35.000 like that's always an easy target to kind of pick 0:04:35.040 --> 0:04:38.760 on somebody like that, right. His upbringing, He's Jewish, He's 0:04:38.800 --> 0:04:41.640 from Canada. He had the afro, he was on Nickelodeon, 0:04:42.200 --> 0:04:44.560 he was in the wheelchair and then he came and 0:04:44.600 --> 0:04:48.799 then he you know, the narratives, so that's he's easy 0:04:48.880 --> 0:04:51.040 narratives to kind of plates and put on him. Right, 0:04:51.120 --> 0:04:53.640 He's not from America's from Canada, it's a whole thing, 0:04:54.720 --> 0:04:56.680 and that's part of it, I think, you know, and 0:04:56.720 --> 0:05:01.479 then also I think you know he's done things to 0:05:01.560 --> 0:05:05.400 kind of troll other people in the past, and that 0:05:05.440 --> 0:05:08.159 he's kind of that's kind of been synonymous with his personality. 0:05:08.279 --> 0:05:11.680 Is kind of like, you know, a troll and somebody 0:05:11.720 --> 0:05:14.760 who's kind of arrogant, and you know, so those those 0:05:14.800 --> 0:05:18.640 type of people are always easy targets as well a 0:05:18.760 --> 0:05:21.200 variety of different factors that kind of make them an 0:05:21.240 --> 0:05:24.040 easy target. So just be mindful of that when you're 0:05:24.040 --> 0:05:27.520 building your personal persona, your business persona that you know 0:05:27.600 --> 0:05:30.000 you have to be whoever you feel comfortable being. But 0:05:30.839 --> 0:05:34.240 in that type of role, you're going to garnish more 0:05:34.279 --> 0:05:37.600 hate as opposed to somebody like Kendrick Lamar or j Cole, 0:05:37.960 --> 0:05:40.360 who I don't think anybody hates them, right. They might 0:05:40.400 --> 0:05:43.159 not like their music, but I never heard one person like, 0:05:43.200 --> 0:05:45.840 really vehemently like dislike them as a person, right Like 0:05:45.960 --> 0:05:49.720 they're not they're pretty. It's hard to dislike somebody like that. 0:05:49.760 --> 0:05:52.560 You don't even see them. They don't they're not flashy, 0:05:52.960 --> 0:05:55.360 They dress down every time you see them. They don't 0:05:55.400 --> 0:05:59.120 talk about taking people's girls. They don't show their their cars. 0:05:59.160 --> 0:06:02.159 They don't show that. How is they haven't flashed any money, 0:06:02.160 --> 0:06:05.880 they don't talk about money. It's they've kind of checked 0:06:05.880 --> 0:06:09.040 all the boxes that Drake doesn't. Drake checks every other box, 0:06:09.200 --> 0:06:10.640 like you know what I'm saying. So they're like really 0:06:10.680 --> 0:06:15.680 total opposites. Shaping narratives is extremely important in marketing, for 0:06:15.760 --> 0:06:18.280 yourself and for your opponent, right, because what I realized 0:06:18.320 --> 0:06:21.480 in marketing is that it's not necessarily was true is 0:06:21.480 --> 0:06:25.080 what people believe to be true. But you're right, I 0:06:25.080 --> 0:06:28.479 mean we see this all the time, right, Like you know, 0:06:28.520 --> 0:06:31.080 if you really look at the thing, it's probably a 0:06:31.120 --> 0:06:35.719 blackout topic. But it's been historically proven that Jesus Christ 0:06:35.960 --> 0:06:40.800 wasn't born in December, right if you look at the archives. 0:06:41.320 --> 0:06:43.840 But it was marketed. That's how it was marketed. And 0:06:44.279 --> 0:06:48.560 it's Christmas, so nobody really cares when his actual birthday is. 0:06:48.720 --> 0:06:54.200 It's not it's not of importance, right, What's more important 0:06:54.279 --> 0:06:58.640 is the celebration of Christmas. Right, So that's a marketing 0:06:58.680 --> 0:07:03.960 campaign which garnishes trillions of dollars in spending globally every 0:07:04.000 --> 0:07:08.480 single year, and it works, right, So the actual truth 0:07:08.560 --> 0:07:12.880 behind it is irrelevant at this point. Nobody cares. What 0:07:13.120 --> 0:07:17.320 is more important is what people believe. Right, And there's 0:07:17.320 --> 0:07:22.800 been some narratives that may not be true, but doesn't 0:07:22.800 --> 0:07:27.840 really necessarily matter, right, it would say people. The thing 0:07:27.840 --> 0:07:29.960 about saying something, too is that the crazy thing about 0:07:29.960 --> 0:07:34.480 saying something is that once you say something, somebody never 0:07:34.480 --> 0:07:37.280 forgets what you said. Somebody never forgets it. Right. So 0:07:37.320 --> 0:07:39.680 even if it gets debunked in and it said it's 0:07:39.680 --> 0:07:42.400 not true, it doesn't really matter because there's going to 0:07:42.480 --> 0:07:45.720 be some people that still believe it or still remember it. Right. 0:07:46.160 --> 0:07:51.600 So these narratives, whether it's self inflicted narratives about yourself, 0:07:51.800 --> 0:07:55.360 some people make up stories about themselves, right, and or 0:07:55.480 --> 0:07:58.520 it's you make up narratives about your opponent to try 0:07:58.560 --> 0:08:03.760 to disminish them. That's a that's a tactic that has 0:08:03.800 --> 0:08:05.480 been used in business for a long period of time. 0:08:05.760 --> 0:08:10.560 It's not it's not clean, right, but it's one Lauren 0:08:10.600 --> 0:08:13.559 and Tommy hill Figure back in the day, exactly Tommy 0:08:13.600 --> 0:08:15.680 hill Figure. They remember that they said that Tommy Hill 0:08:15.720 --> 0:08:18.760 Figure was a racist. They never really showed you him 0:08:18.760 --> 0:08:22.080 say this, but it was said enough that to this 0:08:22.200 --> 0:08:26.160 day people a lot of people still do business because 0:08:26.200 --> 0:08:28.520 they say they think it is racists. It's a perfect example. 0:08:30.000 --> 0:08:31.680 I think you have to be you have to take 0:08:31.680 --> 0:08:35.480 your time and be calculated and confident in your plan 0:08:36.000 --> 0:08:38.600 and move with speed. Success love speed. So I think 0:08:38.640 --> 0:08:41.640 that Kendrick Lamar, he took his time when everybody was 0:08:41.640 --> 0:08:44.280 counting him out, He took two weeks, but when he 0:08:44.360 --> 0:08:48.200 actually did attack, he had dropped three records in three days. 0:08:48.480 --> 0:08:52.560 So it's like, you know, he he waited strategically and 0:08:53.120 --> 0:08:57.880 he moved with extreme precision and the speed of light, right, 0:08:58.000 --> 0:09:01.200 like we've never seen anything like that and such rapid timeframe. 0:09:02.840 --> 0:09:05.920 It's always good to have other people champion you, right 0:09:05.920 --> 0:09:09.480 as opposed to you champion yourself. Another great thing that 0:09:09.559 --> 0:09:14.400 Kendrick Lamar has done where he's he had the public 0:09:15.160 --> 0:09:17.840 talking about him right where he didn't necessarily he's not 0:09:17.920 --> 0:09:22.000 on Instagram, he's not on Twitter. Right he has the 0:09:22.040 --> 0:09:24.679 public that's championing him, and he's become like a man 0:09:24.720 --> 0:09:29.080 of the people that's better than you, saying like I'm 0:09:29.120 --> 0:09:31.439 the best, I'm this, I'm that. Because if you keep, 0:09:31.640 --> 0:09:36.080 if you keep championing yourself, you're gonna garnish resentment as well, right, 0:09:36.240 --> 0:09:38.760 So I think he's done a great job in positioning 0:09:39.200 --> 0:09:42.319 from the aspect of he never talks, he doesn't do interviews, 0:09:42.840 --> 0:09:45.720 he's not on Instagram. Hardley got like two posts on Instagram. 0:09:46.440 --> 0:09:48.760 But he's done a good job of having the public 0:09:48.760 --> 0:09:52.480 and other people his peers champion him so that his 0:09:53.280 --> 0:09:56.440 name is always being spread without him actually having to 0:09:56.440 --> 0:09:59.480 spread it. Then, as far as trapping your opponents, I 0:09:59.520 --> 0:10:03.680 think that he definitely Lord Drake into a trap. Yeah, no, 0:10:03.800 --> 0:10:07.079 finally calling them out six sixteen, and he kind of 0:10:07.120 --> 0:10:09.360 used he used Drake's formula. Right, two back to back 0:10:09.400 --> 0:10:12.400 songs calling them out. Then Drake drops a visual for 0:10:12.600 --> 0:10:15.640 a record that's actually a really good record, six minutes, 0:10:15.760 --> 0:10:18.760 three different beat changes. He and then ten minutes later 0:10:18.880 --> 0:10:22.079 Kendrick Lamar drops and nobody cares about that record anymore. Right, 0:10:22.200 --> 0:10:25.320 It literally is like a it's like a solar eclipse. 0:10:25.800 --> 0:10:29.240 And then use other people's strengths. So it's like he 0:10:29.840 --> 0:10:32.680 used not only that, but he also used that Mustard song, 0:10:32.800 --> 0:10:35.480 the club song. Right, and now this is an anthem 0:10:35.840 --> 0:10:37.800 that's back to that's Drake's formula if you look it 0:10:37.840 --> 0:10:40.040 back to back, if you look at state scheming, when 0:10:40.040 --> 0:10:42.800 he dies, commented, Drake would make these He's like the 0:10:42.840 --> 0:10:44.880 first person to actually ever do that, right where he 0:10:44.920 --> 0:10:48.240 made a disc record into a number one song. Usually 0:10:48.280 --> 0:10:51.160 disc records are not played in clubs. Drake was playing, 0:10:51.160 --> 0:10:53.079 he would make a dis record that and he did 0:10:53.120 --> 0:10:56.320 it with push ups. But then Kendrick Lamar took that 0:10:56.400 --> 0:10:59.280 formula and did it with the not like us. And 0:10:59.320 --> 0:11:01.840 now that's because like a West Coast anthem that they 0:11:01.920 --> 0:11:03.800 that they just going crazy to right now. 0:11:03.880 --> 0:11:08.960 Right so historically, well we can yes history, I think 0:11:08.960 --> 0:11:10.680 I wouldn't give Drake the credit for doing that. 0:11:10.760 --> 0:11:13.600 Who's done that was the first. The rigid Over started 0:11:13.640 --> 0:11:16.160 with that. But that's not a that's not a club record. 0:11:16.200 --> 0:11:17.559 That's where it was, That's where it was, That's where 0:11:17.600 --> 0:11:18.000 it started. 0:11:18.040 --> 0:11:19.240 That's in the eighties. 0:11:19.240 --> 0:11:21.199 One something I'm saying, I'm not giving Drake all the 0:11:21.240 --> 0:11:23.760 credit for that modern hip hop modern when you look 0:11:23.760 --> 0:11:25.200 at Ether, it is not a club. 0:11:25.520 --> 0:11:28.480 That's not Takeover, it's not a club that's not Second 0:11:28.559 --> 0:11:30.240 Round Knockout is not a club record. 0:11:30.600 --> 0:11:31.920 I hear what you're saying. I'm saying I don't want 0:11:31.920 --> 0:11:33.240 to give Drake the credit for it. 0:11:33.360 --> 0:11:34.640 Or you have to give him credit for it for 0:11:34.760 --> 0:11:37.280 modern day, modern day, and he pioneered it, so you 0:11:37.600 --> 0:11:40.320 have to give him credit for it. But Kendrick, once again, 0:11:40.360 --> 0:11:43.760 he took his formula, he remixed it, and I think 0:11:43.800 --> 0:11:50.360 he executed his game plan flawlessly. And it's a case study. 0:11:50.520 --> 0:11:58.920 It's a case study on marketing, public perception, swinging, public perception, 0:11:59.600 --> 0:12:03.040 execut u shin variety of different things that I think 0:12:03.120 --> 0:12:05.559 that I just looked at it from an interesting like, Okay, 0:12:05.600 --> 0:12:08.199 this is something that is bigger than just rap music. 0:12:08.760 --> 0:12:11.560 These are actually valuable business lessons. And when you're in 0:12:11.640 --> 0:12:14.880 business is a game like it's a game of inches, 0:12:15.200 --> 0:12:17.440 and you got to you know, it's like playing football. 0:12:17.760 --> 0:12:20.800 So it's like when you're when you're dealing with your opponents, 0:12:20.800 --> 0:12:22.560 when you're dealing with your own product, when you're dealing 0:12:22.600 --> 0:12:26.600 with marketing, you have to be extremely thought out, extremely strategic. 0:12:27.160 --> 0:12:30.960 And for that reason, I think that Kendrick Lamar, I've 0:12:30.960 --> 0:12:34.760 never seen anybody execute at the highest level possible in 0:12:34.760 --> 0:12:39.439 this battle thing ever other than him. He's done it flawlessly. 0:12:39.480 --> 0:12:43.960 And he's done a great job. 0:12:44.440 --> 0:12:45.480 He's done it flawlessly. 0:12:46.800 --> 0:12:47.600 He's done a great job. 0:12:47.640 --> 0:12:50.360 What did he do that was not flawss Well, so 0:12:50.400 --> 0:12:54.040 I said, what always saying, does I get what you're saying? 0:12:54.320 --> 0:12:54.480 Right? 0:12:54.840 --> 0:12:57.800 Like, it doesn't matter what you're saying as long as 0:12:57.800 --> 0:13:02.240 people believe this though at something it doesn't matter, right 0:13:02.280 --> 0:13:04.640 if if if I can prove to you that I 0:13:06.559 --> 0:13:11.200 hear what you're saying, right, but at some point I 0:13:11.240 --> 0:13:13.680 can't say it's false if I've given you information and 0:13:13.720 --> 0:13:16.200 you use that information, the false information alleged like this 0:13:16.240 --> 0:13:18.959 is all alleged, right, and you use that and you 0:13:19.040 --> 0:13:21.120 made the whole song about that, that's not flause to me. 0:13:21.280 --> 0:13:25.079 Did he outclass him in this? Absolutely? The timestamp thing 0:13:25.240 --> 0:13:29.400 was brilliant. The dropping right after he was brilliant. What 0:13:29.920 --> 0:13:33.040 going directly Adam was brilliant. Creating an anthem not just 0:13:33.080 --> 0:13:38.160 for himself but before an entire coast, an entire anybody 0:13:38.200 --> 0:13:41.480 who feels like they have an opposition they not like us. 0:13:41.640 --> 0:13:45.520 Is now the record and it's back to back on steroids. 0:13:45.559 --> 0:13:48.360 I wouldn't if that comes out. 0:13:48.679 --> 0:13:51.080 I mean it is on streaming services that is going 0:13:51.120 --> 0:13:53.600 to be not made for something, it'll probably win something, 0:13:55.040 --> 0:13:57.680 it would. I mean it was a master class, not 0:13:58.040 --> 0:14:01.240 but a master class. It is in my opinion. I 0:14:01.240 --> 0:14:03.440 think it's the greatest moment that we've seen in hip 0:14:03.480 --> 0:14:08.280 hop maybe ever. Just like from the anticipation standpoint, what 0:14:08.320 --> 0:14:11.560 they are delivering, It's not like these guys are the 0:14:11.840 --> 0:14:15.800 like the elite of this generation. To be able to 0:14:15.840 --> 0:14:20.320 create songs and have them readily available and the timeframe 0:14:20.360 --> 0:14:22.520 that they're doing is no easy task. 0:14:22.920 --> 0:14:23.760 So I gotta give them. 0:14:24.760 --> 0:14:27.520 They both deserve a lot of credit for doing that. 0:14:28.080 --> 0:14:30.000 But here's the thing, the truth doesn't matter as long 0:14:30.040 --> 0:14:33.560 as the lie is more entertaining. Edward Burney is credited 0:14:33.600 --> 0:14:37.520 as being the godfather of public relations in the United 0:14:37.560 --> 0:14:40.440 States of You don't know who Eric Brene is. He 0:14:40.640 --> 0:14:43.560 is the nephew of Sigmund and Freud, and he ushered 0:14:43.600 --> 0:14:46.520 in the modern era of public relations. As we are 0:14:47.080 --> 0:14:49.200 so many campaigns that he ran. One of them that 0:14:49.280 --> 0:14:53.400 comes to mind. He started a campaign and the fifties forties, 0:14:53.400 --> 0:14:56.560 maybe even before that, the nicotine companies was having a 0:14:56.560 --> 0:15:00.640 hard time because women did not smoke cigarettes. And obviously 0:15:00.840 --> 0:15:03.280 fifty percent of the population is not smoking. When it's 0:15:03.320 --> 0:15:06.320 not using your product, then that's not optimal, right, So 0:15:06.360 --> 0:15:08.600 they had to come up with a campaign to actually 0:15:08.640 --> 0:15:11.800 get women to start smoking. So he developed a campaign 0:15:11.880 --> 0:15:18.760 of women liberation and saying that smoking is actually coororated 0:15:19.120 --> 0:15:24.640 to women's rights and women's liberation. As a result, millions 0:15:24.680 --> 0:15:28.000 of women started to smoke, and as a result, millions 0:15:28.040 --> 0:15:30.680 of women started to catch cancer and eventually died. Right, 0:15:31.040 --> 0:15:33.600 And then everything came out later on that you know, 0:15:33.760 --> 0:15:37.560 this is actually not It was never about women liberation. 0:15:37.760 --> 0:15:41.520 It was about getting women to smoke. My whole point 0:15:41.520 --> 0:15:44.400 in saying this is that it didn't matter. It was 0:15:44.440 --> 0:15:50.040 a campaign that was funded on lies and propaganda. That's 0:15:50.040 --> 0:15:54.760 what propaganda is, right, propaganda. It was lies and propaganda, 0:15:55.640 --> 0:15:58.640 and they got filthy rich off of that. So what 0:15:58.680 --> 0:16:01.920 I'm saying is this is still executed flawlessly. Even if 0:16:01.960 --> 0:16:06.120 it's a lie, It's still executed flawlessly because the public, 0:16:06.200 --> 0:16:10.240 the majority of the public, doesn't care. I'm just I'm 0:16:10.280 --> 0:16:13.760 just being objective. I care, Yeah, I care, But I'm 0:16:13.760 --> 0:16:16.040 just saying just looking, because I'm reading the comments. I'm 0:16:16.080 --> 0:16:19.760 looking that he's created narratives about Drake that's extremely dangerous. 0:16:20.000 --> 0:16:23.400 When you start talking about pedophilia, when you start out 0:16:24.160 --> 0:16:27.320 you have a child that's unidentified, these are these are 0:16:27.320 --> 0:16:29.120 things that you really can't come back from. Right, This 0:16:29.320 --> 0:16:32.760 is pretty It's not like a I. 0:16:32.760 --> 0:16:34.480 Don't know if you can't come back from I don't think. 0:16:34.520 --> 0:16:35.960 I don't think it damages his career. 0:16:36.000 --> 0:16:37.680 But what it is, it makes it tough to respond, 0:16:37.720 --> 0:16:41.280 which he did respond and deny it. But you're right, 0:16:41.320 --> 0:16:44.480 I think there was a concerted campaign, right, and it's 0:16:45.000 --> 0:16:49.480 there's a reason why he appears on Metros and futures 0:16:50.000 --> 0:16:53.240 we don't trust you, right, because one of the things, 0:16:53.240 --> 0:16:54.720 and one of the lessons I would add to it, 0:16:54.760 --> 0:16:56.600 is that you can't lose the trust of the public. 0:16:57.280 --> 0:17:00.960 And so once the campaign is that album is it's 0:17:01.040 --> 0:17:01.720 very strategic. 0:17:01.800 --> 0:17:01.960 Right. 0:17:02.200 --> 0:17:04.480 He could appeared on any album. He could have put 0:17:04.480 --> 0:17:05.360 that verse anywhere. 0:17:05.880 --> 0:17:09.439 It's on that album because the title is called we 0:17:09.480 --> 0:17:12.080 don't Trust You, and then they double down, still don't 0:17:12.119 --> 0:17:15.520 trust and we still don't trust you. So now now 0:17:15.640 --> 0:17:18.440 in the mind of the audience is like, you know what, 0:17:19.440 --> 0:17:20.840 we really never like this guy. 0:17:20.880 --> 0:17:22.840 Man, you know, we don't we don't even know why we. 0:17:22.800 --> 0:17:26.000 Don't trust him, but like he's taking dudes girls Like 0:17:26.320 --> 0:17:29.760 for us, we come up in a generation and it's like, yo, 0:17:29.880 --> 0:17:31.760 if your army is strong enough, that deserved to happen 0:17:31.800 --> 0:17:32.000 to you. 0:17:32.480 --> 0:17:36.000 But I understand this problem. I'm saying, we come up 0:17:36.040 --> 0:17:38.080 in that error like I took your girl, your. 0:17:38.040 --> 0:17:43.520 Arm strong enough about a blackouty you think your man? 0:17:43.800 --> 0:17:44.520 These ain't your man. 0:17:44.560 --> 0:17:44.800 It's like. 0:17:46.280 --> 0:17:46.600 They want. 0:17:46.640 --> 0:17:49.199 What I'm saying is like you lost the trust of 0:17:49.200 --> 0:17:51.480 the people. Now let's double down it. 0:17:51.640 --> 0:17:53.920 Let's let's crack some more things that seem to show 0:17:53.960 --> 0:17:56.040 you like this is why we shouldn't trust you. 0:17:56.080 --> 0:17:59.080 Here's here's the reasons we don't trust you. And it 0:17:59.080 --> 0:18:01.160 doesn't matter what you say. For like even that like. 0:18:01.320 --> 0:18:04.639 Pedophil, that is a we're not putting that on anybody 0:18:04.640 --> 0:18:06.760 that's the victim of that. Our prayers go out to you. 0:18:07.160 --> 0:18:08.879 But on the same side, he's saying that you know 0:18:09.160 --> 0:18:13.119 your abuser, you abuse women, you actually abuse your No 0:18:13.119 --> 0:18:14.400 one even cares about that. 0:18:14.680 --> 0:18:17.320 Nobody cared, But that on somebody is heavy. 0:18:17.359 --> 0:18:19.760 That's what I'm like. All this is because people like 0:18:20.440 --> 0:18:22.359 fifty and they and they hate and they hate Diddy. 0:18:22.720 --> 0:18:24.679 How they do they like when they just give him now, 0:18:24.720 --> 0:18:26.720 they like fifty seven, They're like fifty. 0:18:26.800 --> 0:18:29.880 They like fifty. People like Kendrick Lamar and they don't 0:18:30.000 --> 0:18:35.440 like Drake and it's a it's an industry. It's an 0:18:35.440 --> 0:18:40.720 industry propaganda campaign to take the boy out, whether however 0:18:40.760 --> 0:18:43.919 you feel this is a this is. 0:18:42.160 --> 0:18:44.879 A this is an orchestrated playing that happens when he 0:18:44.880 --> 0:18:48.679 doesn't He doesn't go out, though, that shows you the 0:18:48.680 --> 0:18:50.280 strength of the of the person. 0:18:50.320 --> 0:18:51.320 The comport time. 0:18:51.200 --> 0:18:54.359 Being limits, that's another. That's another rule of that's my 0:18:54.400 --> 0:18:56.200 last thing I do that to you. Don't exceed the 0:18:56.280 --> 0:18:59.359 limits because what you can do is that when you 0:18:59.440 --> 0:19:02.280 back somebody in the corner, right, you can turn the 0:19:02.320 --> 0:19:04.959 public against you. Nobody likes a bully, so he has 0:19:05.080 --> 0:19:07.119 to be careful. The whole industry has to be careful of. 0:19:07.280 --> 0:19:10.639 Like now, if Drake is seen as somebody who the 0:19:10.760 --> 0:19:14.680 industry is trying to take out, right, and they're trying 0:19:14.680 --> 0:19:17.200 to bully him, and they're trying to place false narratives 0:19:17.200 --> 0:19:21.359 on his name now and all of these memes, then 0:19:21.400 --> 0:19:24.480 they joking on him can turn into support for him 0:19:24.520 --> 0:19:26.720 and then hate for the other people that's actually trying. 0:19:26.760 --> 0:19:29.720 So you got to be careful when you have victory, 0:19:30.320 --> 0:19:34.560 accept the victory and don't spike the football, like, don't 0:19:34.560 --> 0:19:37.920 go too far because this can turn it can turn 0:19:38.000 --> 0:19:39.960 the tides can turn on you. And if it turns 0:19:39.960 --> 0:19:42.159 on you, now now you're in what's. 0:19:42.400 --> 0:19:43.760 I want to I want to throw it to Enan 0:19:43.760 --> 0:19:45.399 because I want to leave because I saw you posted this, 0:19:45.440 --> 0:19:47.240 and I know that you are posted that. Don't see 0:19:47.240 --> 0:19:49.520 your limmas is one of your things. But in this 0:19:49.840 --> 0:19:51.880 and I know we talked about twenty v one, right, 0:19:51.880 --> 0:19:54.240 like that's the whole thing, But like you might think 0:19:54.280 --> 0:19:57.400 it's one guy, but you don't know who's backing that guy. 0:19:57.560 --> 0:19:59.240 You don't know the money that's behind that guy. You 0:19:59.240 --> 0:20:02.439 don't know who's and I think at least in kind 0:20:02.480 --> 0:20:03.720 of some of some of the things that you were 0:20:03.760 --> 0:20:04.520 posting this weekend. 0:20:04.520 --> 0:20:05.879 So I'm gonna give the flow to you. 0:20:06.720 --> 0:20:09.760 Yeah, let me start with some of the things he'd 0:20:09.760 --> 0:20:14.600 done did wrong. First thing, I thought, when like that 0:20:14.720 --> 0:20:20.120 state number one, that relationship solution isn't as tight as 0:20:20.119 --> 0:20:22.879 it used to be because if the powers that be 0:20:22.960 --> 0:20:26.480 are letting that record be number one. And then Kendrick 0:20:26.560 --> 0:20:28.520 dropped the this through in the scope, not pg lang, 0:20:29.119 --> 0:20:32.240 but through in the scope who is owned by Universal, 0:20:32.400 --> 0:20:36.560 It tells me there are some trouble somewhere fixt that 0:20:36.720 --> 0:20:39.600 number one. And I know some people, it's like, no, 0:20:39.840 --> 0:20:42.719 he just licensed it to him in the scope is 0:20:42.800 --> 0:20:47.320 profiting off of the disc so's universal. So they're the 0:20:47.320 --> 0:20:51.159 biggest breadwinners in this right. Number two, going back to 0:20:51.200 --> 0:20:54.000 the moral issue of you can't snake and try to 0:20:54.000 --> 0:20:56.360 take everyone's grow, like we can argue that's not as man. 0:20:56.440 --> 0:20:58.840 But it finally came out so we can talk about it. 0:20:59.320 --> 0:21:02.080 Him snake. And when Wyne was in jailous foul as fuck, 0:21:03.480 --> 0:21:03.879 he got some. 0:21:04.520 --> 0:21:08.320 But we can't blame Tammy. 0:21:08.400 --> 0:21:13.680 And then you know, right, so going back to having 0:21:13.720 --> 0:21:17.919 discipline and like not crossing my thing with all of 0:21:17.960 --> 0:21:18.960 my friends, like we never. 0:21:18.800 --> 0:21:21.400 Gonna fall out of a woman of money. We can't. 0:21:21.640 --> 0:21:24.359 We can't like stay in your own lane like you said, 0:21:24.359 --> 0:21:27.280 we shot on the seat the limits. And also too, 0:21:27.359 --> 0:21:29.560