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Speaker 2: Erness What's Up?

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Speaker 3: Let's talk about the Drake and Kendrick battle. But I

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Speaker 3: want to talk I want to talk about from a

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Speaker 3: business few business lessons that I think can be learned

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Speaker 3: from this marketing, marketing and business lessons. And I first

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Speaker 3: thought off by saying who won. The biggest winner is

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Speaker 3: Universal Records, the biggest loser facts, the biggest loser is

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Speaker 3: j Cole. But in the semantic battle of who won,

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Speaker 3: Kendrick Lamar won the battle or is winning the battle

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Speaker 3: in my opinion. But what's what's interesting is that I

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Speaker 3: think you can learn something from this, right, And one

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Speaker 3: of the first thing is be extremely careful about accepting

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Speaker 3: challenges when you have everything to lose and nothing to gain.

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Speaker 3: I always say it's not it's not really advantageous to

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Speaker 3: fight down. It is very advantageous to fight up, right, Yep.

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Speaker 3: In this situation, I think Drake had nothing to really

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Speaker 3: gain in this situation and everything to lose, and I

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Speaker 3: felt that the public was going to pretty much say

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Speaker 3: he lost. No matter what he did. He would have

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Speaker 3: had to execute a flawless game plan of flawless delivery.

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Speaker 3: Anything short of absolute perfection. The fight was kind of fixed.

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Speaker 3: Not to say that Kendrick Kendrick did what he's supposed

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Speaker 3: to do, but you know, Drake just had so much

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Speaker 3: negativity that just the public animosity for him, it was,

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Speaker 3: it was it was kind of a no win situation

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Speaker 3: for him.

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Speaker 4: Really, what cause of animosity do you think? Because I

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Speaker 4: think that's a great lesson too, and what not to

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Speaker 4: do any any type of success breaths envy man.

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Speaker 3: Well, I think it's certain. You know, there's a reason

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Speaker 3: why jay Z is not on Instagram, why you don't

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Speaker 3: see him, right, There's a reason why Eminem you never

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Speaker 3: see him. There's a reason why doctor Dre you've never

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Speaker 3: seen him, right, Like, very few people can maintain over

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Speaker 3: a decade of dominance and be in the public eye

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Speaker 3: for all the time and not garnish some level of

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Speaker 3: resentment and hate as human nature. Right, So I think

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Speaker 3: a lot of it just comes from people just don't

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Speaker 3: like to see people winning for long periods of time,

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Speaker 3: like Lebron.

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Speaker 2: James, that's it perfect parents.

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Speaker 3: Part of it is, I think it might be some

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Speaker 3: level of his personality right where he's kind of a

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Speaker 3: person that's easy to hate. Right, let's just be honest, Like,

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Speaker 3: you know, he's you would traditionally say it like he's

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Speaker 3: like a corny guy, right, Like traditionally like that would

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Speaker 3: be somebody who got money and kind of so it's

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Speaker 3: like that's always an easy target to kind of pick

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Speaker 3: on somebody like that, right. His upbringing, He's Jewish, He's

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Speaker 3: from Canada. He had the afro, he was on Nickelodeon,

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Speaker 3: he was in the wheelchair and then he came and

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Speaker 3: then he you know, the narratives, so that's he's easy

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Speaker 3: narratives to kind of plates and put on him. Right,

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Speaker 3: He's not from America's from Canada, it's a whole thing,

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Speaker 3: and that's part of it, I think, you know, and

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Speaker 3: then also I think you know he's done things to

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Speaker 3: kind of troll other people in the past, and that

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Speaker 3: he's kind of that's kind of been synonymous with his personality.

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Speaker 3: Is kind of like, you know, a troll and somebody

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Speaker 3: who's kind of arrogant, and you know, so those those

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Speaker 3: type of people are always easy targets as well a

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Speaker 3: variety of different factors that kind of make them an

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Speaker 3: easy target. So just be mindful of that when you're

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Speaker 3: building your personal persona, your business persona that you know

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Speaker 3: you have to be whoever you feel comfortable being. But

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Speaker 3: in that type of role, you're going to garnish more

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Speaker 3: hate as opposed to somebody like Kendrick Lamar or j Cole,

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Speaker 3: who I don't think anybody hates them, right. They might

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Speaker 3: not like their music, but I never heard one person like,

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Speaker 3: really vehemently like dislike them as a person, right Like

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Speaker 3: they're not they're pretty. It's hard to dislike somebody like that.

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Speaker 3: You don't even see them. They don't they're not flashy,

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Speaker 3: They dress down every time you see them. They don't

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Speaker 3: talk about taking people's girls. They don't show their their cars.

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Speaker 3: They don't show that. How is they haven't flashed any money,

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Speaker 3: they don't talk about money. It's they've kind of checked

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Speaker 3: all the boxes that Drake doesn't. Drake checks every other box,

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Speaker 3: like you know what I'm saying. So they're like really

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Speaker 3: total opposites. Shaping narratives is extremely important in marketing, for

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Speaker 3: yourself and for your opponent, right, because what I realized

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Speaker 3: in marketing is that it's not necessarily was true is

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Speaker 3: what people believe to be true. But you're right, I

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Speaker 3: mean we see this all the time, right, Like you know,

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Speaker 3: if you really look at the thing, it's probably a

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Speaker 3: blackout topic. But it's been historically proven that Jesus Christ

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Speaker 3: wasn't born in December, right if you look at the archives.

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Speaker 3: But it was marketed. That's how it was marketed. And

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Speaker 3: it's Christmas, so nobody really cares when his actual birthday is.

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Speaker 3: It's not it's not of importance, right, What's more important

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Speaker 3: is the celebration of Christmas. Right, So that's a marketing

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Speaker 3: campaign which garnishes trillions of dollars in spending globally every

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Speaker 3: single year, and it works, right, So the actual truth

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Speaker 3: behind it is irrelevant at this point. Nobody cares. What

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Speaker 3: is more important is what people believe. Right, And there's

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Speaker 3: been some narratives that may not be true, but doesn't

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Speaker 3: really necessarily matter, right, it would say people. The thing

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Speaker 3: about saying something, too is that the crazy thing about

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Speaker 3: saying something is that once you say something, somebody never

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Speaker 3: forgets what you said. Somebody never forgets it. Right. So

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Speaker 3: even if it gets debunked in and it said it's

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Speaker 3: not true, it doesn't really matter because there's going to

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Speaker 3: be some people that still believe it or still remember it. Right.

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Speaker 3: So these narratives, whether it's self inflicted narratives about yourself,

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Speaker 3: some people make up stories about themselves, right, and or

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Speaker 3: it's you make up narratives about your opponent to try

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Speaker 3: to disminish them. That's a that's a tactic that has

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Speaker 3: been used in business for a long period of time.

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Speaker 3: It's not it's not clean, right, but it's one Lauren

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Speaker 3: and Tommy hill Figure back in the day, exactly Tommy

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Speaker 3: hill Figure. They remember that they said that Tommy Hill

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Speaker 3: Figure was a racist. They never really showed you him

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Speaker 3: say this, but it was said enough that to this

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Speaker 3: day people a lot of people still do business because

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Speaker 3: they say they think it is racists. It's a perfect example.

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Speaker 3: I think you have to be you have to take

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Speaker 3: your time and be calculated and confident in your plan

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Speaker 3: and move with speed. Success love speed. So I think

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Speaker 3: that Kendrick Lamar, he took his time when everybody was

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Speaker 3: counting him out, He took two weeks, but when he

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Speaker 3: actually did attack, he had dropped three records in three days.

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Speaker 3: So it's like, you know, he he waited strategically and

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Speaker 3: he moved with extreme precision and the speed of light, right,

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Speaker 3: like we've never seen anything like that and such rapid timeframe.

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Speaker 3: It's always good to have other people champion you, right

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Speaker 3: as opposed to you champion yourself. Another great thing that

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Speaker 3: Kendrick Lamar has done where he's he had the public

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Speaker 3: talking about him right where he didn't necessarily he's not

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Speaker 3: on Instagram, he's not on Twitter. Right he has the

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Speaker 3: public that's championing him, and he's become like a man

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Speaker 3: of the people that's better than you, saying like I'm

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Speaker 3: the best, I'm this, I'm that. Because if you keep,

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Speaker 3: if you keep championing yourself, you're gonna garnish resentment as well, right,

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Speaker 3: So I think he's done a great job in positioning

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Speaker 3: from the aspect of he never talks, he doesn't do interviews,

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Speaker 3: he's not on Instagram. Hardley got like two posts on Instagram.

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Speaker 3: But he's done a good job of having the public

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Speaker 3: and other people his peers champion him so that his

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Speaker 3: name is always being spread without him actually having to

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Speaker 3: spread it. Then, as far as trapping your opponents, I

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Speaker 3: think that he definitely Lord Drake into a trap. Yeah, no,

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Speaker 3: finally calling them out six sixteen, and he kind of

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Speaker 3: used he used Drake's formula. Right, two back to back

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Speaker 3: songs calling them out. Then Drake drops a visual for

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Speaker 3: a record that's actually a really good record, six minutes,

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Speaker 3: three different beat changes. He and then ten minutes later

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Speaker 3: Kendrick Lamar drops and nobody cares about that record anymore. Right,

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Speaker 3: It literally is like a it's like a solar eclipse.

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Speaker 3: And then use other people's strengths. So it's like he

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Speaker 3: used not only that, but he also used that Mustard song,

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Speaker 3: the club song. Right, and now this is an anthem

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Speaker 3: that's back to that's Drake's formula if you look it

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Speaker 3: back to back, if you look at state scheming, when

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Speaker 3: he dies, commented, Drake would make these He's like the

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Speaker 3: first person to actually ever do that, right where he

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Speaker 3: made a disc record into a number one song. Usually

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Speaker 3: disc records are not played in clubs. Drake was playing,

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Speaker 3: he would make a dis record that and he did

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Speaker 3: it with push ups. But then Kendrick Lamar took that

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Speaker 3: formula and did it with the not like us. And

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Speaker 3: now that's because like a West Coast anthem that they

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Speaker 3: that they just going crazy to right now.

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Speaker 1: Right so historically, well we can yes history, I think

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Speaker 1: I wouldn't give Drake the credit for doing that.

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Speaker 3: Who's done that was the first. The rigid Over started

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Speaker 3: with that. But that's not a that's not a club record.

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Speaker 2: That's where it was, That's where it was, That's where

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Speaker 2: it started.

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Speaker 3: That's in the eighties.

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Speaker 1: One something I'm saying, I'm not giving Drake all the

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Speaker 1: credit for that modern hip hop modern when you look

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Speaker 1: at Ether, it is not a club.

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Speaker 3: That's not Takeover, it's not a club that's not Second

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Speaker 3: Round Knockout is not a club record.

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Speaker 2: I hear what you're saying. I'm saying I don't want

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Speaker 2: to give Drake the credit for it.

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Speaker 3: Or you have to give him credit for it for

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Speaker 3: modern day, modern day, and he pioneered it, so you

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Speaker 3: have to give him credit for it. But Kendrick, once again,

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Speaker 3: he took his formula, he remixed it, and I think

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Speaker 3: he executed his game plan flawlessly. And it's a case study.

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Speaker 3: It's a case study on marketing, public perception, swinging, public perception,

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Speaker 3: execut u shin variety of different things that I think

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Speaker 3: that I just looked at it from an interesting like, Okay,

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Speaker 3: this is something that is bigger than just rap music.

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Speaker 3: These are actually valuable business lessons. And when you're in

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Speaker 3: business is a game like it's a game of inches,

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Speaker 3: and you got to you know, it's like playing football.

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Speaker 3: So it's like when you're when you're dealing with your opponents,

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Speaker 3: when you're dealing with your own product, when you're dealing

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Speaker 3: with marketing, you have to be extremely thought out, extremely strategic.

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Speaker 3: And for that reason, I think that Kendrick Lamar, I've

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Speaker 3: never seen anybody execute at the highest level possible in

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Speaker 3: this battle thing ever other than him. He's done it flawlessly.

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Speaker 2: And he's done a great job.

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Speaker 3: He's done it flawlessly.

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Speaker 2: He's done a great job.

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Speaker 1: What did he do that was not flawss Well, so

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Speaker 1: I said, what always saying, does I get what you're saying?

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Speaker 3: Right?

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Speaker 1: Like, it doesn't matter what you're saying as long as

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Speaker 1: people believe this though at something it doesn't matter, right

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Speaker 1: if if if I can prove to you that I

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Speaker 1: hear what you're saying, right, but at some point I

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Speaker 1: can't say it's false if I've given you information and

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Speaker 1: you use that information, the false information alleged like this

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Speaker 1: is all alleged, right, and you use that and you

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Speaker 1: made the whole song about that, that's not flause to me.

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Speaker 1: Did he outclass him in this? Absolutely? The timestamp thing

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Speaker 1: was brilliant. The dropping right after he was brilliant. What

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Speaker 1: going directly Adam was brilliant. Creating an anthem not just

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Speaker 1: for himself but before an entire coast, an entire anybody

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Speaker 1: who feels like they have an opposition they not like us.

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Speaker 1: Is now the record and it's back to back on steroids.

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Speaker 5: I wouldn't if that comes out.

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Speaker 1: I mean it is on streaming services that is going

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Speaker 1: to be not made for something, it'll probably win something,

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Speaker 1: it would. I mean it was a master class, not

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Speaker 1: but a master class. It is in my opinion. I

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Speaker 1: think it's the greatest moment that we've seen in hip

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Speaker 1: hop maybe ever. Just like from the anticipation standpoint, what

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Speaker 1: they are delivering, It's not like these guys are the

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Speaker 1: like the elite of this generation. To be able to

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Speaker 1: create songs and have them readily available and the timeframe

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Speaker 1: that they're doing is no easy task.

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Speaker 3: So I gotta give them.

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Speaker 2: They both deserve a lot of credit for doing that.

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Speaker 3: But here's the thing, the truth doesn't matter as long

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Speaker 3: as the lie is more entertaining. Edward Burney is credited

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Speaker 3: as being the godfather of public relations in the United

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Speaker 3: States of You don't know who Eric Brene is. He

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Speaker 3: is the nephew of Sigmund and Freud, and he ushered

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Speaker 3: in the modern era of public relations. As we are

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Speaker 3: so many campaigns that he ran. One of them that

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Speaker 3: comes to mind. He started a campaign and the fifties forties,

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Speaker 3: maybe even before that, the nicotine companies was having a

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Speaker 3: hard time because women did not smoke cigarettes. And obviously

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Speaker 3: fifty percent of the population is not smoking. When it's

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Speaker 3: not using your product, then that's not optimal, right, So

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Speaker 3: they had to come up with a campaign to actually

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Speaker 3: get women to start smoking. So he developed a campaign

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Speaker 3: of women liberation and saying that smoking is actually coororated

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Speaker 3: to women's rights and women's liberation. As a result, millions

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Speaker 3: of women started to smoke, and as a result, millions

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Speaker 3: of women started to catch cancer and eventually died. Right,

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Speaker 3: And then everything came out later on that you know,

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Speaker 3: this is actually not It was never about women liberation.

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Speaker 3: It was about getting women to smoke. My whole point

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Speaker 3: in saying this is that it didn't matter. It was

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Speaker 3: a campaign that was funded on lies and propaganda. That's

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Speaker 3: what propaganda is, right, propaganda. It was lies and propaganda,

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Speaker 3: and they got filthy rich off of that. So what

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Speaker 3: I'm saying is this is still executed flawlessly. Even if

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Speaker 3: it's a lie, It's still executed flawlessly because the public,

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Speaker 3: the majority of the public, doesn't care. I'm just I'm

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Speaker 3: just being objective. I care, Yeah, I care, But I'm

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Speaker 3: just saying just looking, because I'm reading the comments. I'm

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Speaker 3: looking that he's created narratives about Drake that's extremely dangerous.

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Speaker 3: When you start talking about pedophilia, when you start out

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Speaker 3: you have a child that's unidentified, these are these are

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Speaker 3: things that you really can't come back from. Right, This

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Speaker 3: is pretty It's not like a I.

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Speaker 2: Don't know if you can't come back from I don't think.

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Speaker 2: I don't think it damages his career.

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Speaker 1: But what it is, it makes it tough to respond,

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Speaker 1: which he did respond and deny it. But you're right,

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Speaker 1: I think there was a concerted campaign, right, and it's

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Speaker 1: there's a reason why he appears on Metros and futures

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Speaker 1: we don't trust you, right, because one of the things,

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Speaker 1: and one of the lessons I would add to it,

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Speaker 1: is that you can't lose the trust of the public.

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Speaker 2: And so once the campaign is that album is it's

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Speaker 2: very strategic.

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Speaker 3: Right.

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Speaker 2: He could appeared on any album. He could have put

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Speaker 2: that verse anywhere.

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Speaker 1: It's on that album because the title is called we

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Speaker 1: don't Trust You, and then they double down, still don't

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Speaker 1: trust and we still don't trust you. So now now

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Speaker 1: in the mind of the audience is like, you know what,

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Speaker 1: we really never like this guy.

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Speaker 2: Man, you know, we don't we don't even know why we.

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Speaker 1: Don't trust him, but like he's taking dudes girls Like

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Speaker 1: for us, we come up in a generation and it's like, yo,

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Speaker 1: if your army is strong enough, that deserved to happen

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Speaker 1: to you.

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Speaker 2: But I understand this problem. I'm saying, we come up

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Speaker 2: in that error like I took your girl, your.

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Speaker 1: Arm strong enough about a blackouty you think your man?

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Speaker 2: These ain't your man.

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Speaker 5: It's like.

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Speaker 3: They want.

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Speaker 2: What I'm saying is like you lost the trust of

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Speaker 2: the people. Now let's double down it.

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Speaker 1: Let's let's crack some more things that seem to show

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Speaker 1: you like this is why we shouldn't trust you.

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Speaker 2: Here's here's the reasons we don't trust you. And it

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Speaker 2: doesn't matter what you say. For like even that like.

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Speaker 1: Pedophil, that is a we're not putting that on anybody

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Speaker 1: that's the victim of that. Our prayers go out to you.

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Speaker 1: But on the same side, he's saying that you know

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Speaker 1: your abuser, you abuse women, you actually abuse your No

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Speaker 1: one even cares about that.

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Speaker 2: Nobody cared, But that on somebody is heavy.

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Speaker 3: That's what I'm like. All this is because people like

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Speaker 3: fifty and they and they hate and they hate Diddy.

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Speaker 4: How they do they like when they just give him now,

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Speaker 4: they like fifty seven, They're like fifty.

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Speaker 3: They like fifty. People like Kendrick Lamar and they don't

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Speaker 3: like Drake and it's a it's an industry. It's an

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Speaker 3: industry propaganda campaign to take the boy out, whether however

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Speaker 3: you feel this is a this is.

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Speaker 1: A this is an orchestrated playing that happens when he

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Speaker 1: doesn't He doesn't go out, though, that shows you the

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Speaker 1: strength of the of the person.

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Speaker 2: The comport time.

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Speaker 3: Being limits, that's another. That's another rule of that's my

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Speaker 3: last thing I do that to you. Don't exceed the

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Speaker 3: limits because what you can do is that when you

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Speaker 3: back somebody in the corner, right, you can turn the

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Speaker 3: public against you. Nobody likes a bully, so he has

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Speaker 3: to be careful. The whole industry has to be careful of.

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Speaker 3: Like now, if Drake is seen as somebody who the

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Speaker 3: industry is trying to take out, right, and they're trying

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Speaker 3: to bully him, and they're trying to place false narratives

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Speaker 3: on his name now and all of these memes, then

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Speaker 3: they joking on him can turn into support for him

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Speaker 3: and then hate for the other people that's actually trying.

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Speaker 3: So you got to be careful when you have victory,

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Speaker 3: accept the victory and don't spike the football, like, don't

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Speaker 3: go too far because this can turn it can turn

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Speaker 3: the tides can turn on you. And if it turns

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Speaker 3: on you, now now you're in what's.

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Speaker 1: I want to I want to throw it to Enan

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Speaker 1: because I want to leave because I saw you posted this,

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Speaker 1: and I know that you are posted that. Don't see

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Speaker 1: your limmas is one of your things. But in this

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Speaker 1: and I know we talked about twenty v one, right,

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Speaker 1: like that's the whole thing, But like you might think

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Speaker 1: it's one guy, but you don't know who's backing that guy.

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Speaker 1: You don't know the money that's behind that guy. You

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Speaker 1: don't know who's and I think at least in kind

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Speaker 1: of some of some of the things that you were

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Speaker 1: posting this weekend.

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Speaker 2: So I'm gonna give the flow to you.

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Speaker 4: Yeah, let me start with some of the things he'd

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Speaker 4: done did wrong. First thing, I thought, when like that

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Speaker 4: state number one, that relationship solution isn't as tight as

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Speaker 4: it used to be because if the powers that be

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Speaker 4: are letting that record be number one. And then Kendrick

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Speaker 4: dropped the this through in the scope, not pg lang,

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Speaker 4: but through in the scope who is owned by Universal,

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Speaker 4: It tells me there are some trouble somewhere fixt that

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Speaker 4: number one. And I know some people, it's like, no,

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Speaker 4: he just licensed it to him in the scope is

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Speaker 4: profiting off of the disc so's universal. So they're the

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Speaker 4: biggest breadwinners in this right. Number two, going back to

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Speaker 4: the moral issue of you can't snake and try to

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Speaker 4: take everyone's grow, like we can argue that's not as man.

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Speaker 5: But it finally came out so we can talk about it.

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Speaker 5: Him snake. And when Wyne was in jailous foul as fuck,

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Speaker 5: he got some.

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Speaker 2: But we can't blame Tammy.

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Speaker 4: And then you know, right, so going back to having

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Speaker 4: discipline and like not crossing my thing with all of

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Speaker 4: my friends, like we never.

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Speaker 5: Gonna fall out of a woman of money. We can't.

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Speaker 4: We can't like stay in your own lane like you said,

400
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Speaker 4: we shot on the seat the limits. And also too,

401
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Speaker 4: if you know someone is really ready to go to

402
00:21:29,600 --> 00:21:32,040
Speaker 4: war with you, you gotta have ten to fifteen replies back.

403
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Speaker 4: That's why when I had an issue a couple of

404
00:21:33,600 --> 00:21:36,800
Speaker 4: years ago, I come on, damn, hit that voice, No cool,

405
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Speaker 4: not twenty more I could have played. Also for those

406
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Speaker 4: of you who are looking to engage in beef, you

407
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Speaker 4: don't have the pirus in your back pocket. And two

408
00:21:45,240 --> 00:21:48,119
Speaker 4: teas like Kendrick does. I am begging y'all this summer.

409
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Speaker 4: Don't go for kendricks food. Everybody into think. You know,

410
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Speaker 4: he's just a nice guy that just wraps all. Go

411
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Speaker 4: out that plan. Go out there fucking with that boy.

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Speaker 4: You'll find out shout out to everybody in the West.

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Speaker 4: He got the crips behind. I'm like, got a whole

414
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Speaker 4: West coast. Don't don't think trick sweet bress up. Waston's cool, Like,

415
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Speaker 4: let's cheap.

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Speaker 3: It on wax.

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Speaker 6: Yeah, it's music, let's make it. Keep the music, just

418
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Speaker 6: keep it on music. Not anymore music, No, not anymore.

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Speaker 6: What I'm sing going to the big point of arrogance.

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Speaker 6: Once you engage in war, you have to be sure

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Speaker 6: not to upset the people at the top. Saying with

422
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Speaker 6: Taylor Swift to end Kanye, Kanye tried to jump in

423
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Speaker 6: a little beef and Future didn't even want no parts

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Speaker 6: of it. I heard a little rumor Taylor part of

425
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Speaker 6: the reason why he can't get a deal. It's interesting

426
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Speaker 6: when you.

427
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Speaker 4: Go to war with people like Troy Mascha, I can't

428
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Speaker 4: come to your house and then have an issue with

429
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Speaker 4: you two weeks later. Then you see me walking a

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Speaker 4: good go get your pole and you're not gonna make

431
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Speaker 4: fun of me.

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Speaker 5: You gotta be careful who.

433
00:22:52,240 --> 00:22:52,679
Speaker 3: You beef with.

434
00:22:53,000 --> 00:22:54,600
Speaker 2: It depends on if you're wearing a book bad.

435
00:22:56,840 --> 00:22:59,160
Speaker 5: Jan sport right, be careful.

436
00:23:00,080 --> 00:23:03,560
Speaker 4: And this goes back to alliances, like he broke down

437
00:23:03,600 --> 00:23:06,480
Speaker 4: the alliances too much, and now when people want a

438
00:23:06,480 --> 00:23:07,120
Speaker 4: team upon.

439
00:23:07,000 --> 00:23:07,600
Speaker 5: You, you don't have it.

440
00:23:07,640 --> 00:23:09,439
Speaker 4: Like I haven't heard a little baby come out and

441
00:23:09,560 --> 00:23:12,399
Speaker 4: drop nothing for him. J Cole went away after he

442
00:23:12,440 --> 00:23:15,439
Speaker 4: got that call, like keep your alliances intact, keep your

443
00:23:15,440 --> 00:23:17,399
Speaker 4: credibility intact, keeping Morris intact.

444
00:23:17,440 --> 00:23:19,680
Speaker 5: But and everything would be good. But shots at the boy.

445
00:23:19,720 --> 00:23:21,920
Speaker 5: You know, I'm rock.

446
00:23:22,480 --> 00:23:24,320
Speaker 3: Like I said, the last thing I say about this

447
00:23:24,400 --> 00:23:29,200
Speaker 3: is Drake. Yeah, no matter how you feel about him,

448
00:23:29,520 --> 00:23:31,160
Speaker 3: I give him all the respect in the world because

449
00:23:31,160 --> 00:23:33,000
Speaker 3: he ain't have to do this. Absolutely, he stood toe

450
00:23:33,080 --> 00:23:36,439
Speaker 3: to toe and it was like a heavyweight fight, like like

451
00:23:36,520 --> 00:23:38,880
Speaker 3: he he Everything that he put out was hot lyrically

452
00:23:38,960 --> 00:23:42,439
Speaker 3: like he ain't put out nothing. Whack Yeah, and he gained.

453
00:23:42,800 --> 00:23:45,359
Speaker 3: I always had respect for Drake, but I have tremendous

454
00:23:45,440 --> 00:23:49,800
Speaker 3: respect for Drake. Kendrick Lamar hats Off performed flawlessly. I

455
00:23:49,840 --> 00:23:52,400
Speaker 3: think that Kendrick lamar won. But I don't think Drake won.

456
00:23:52,520 --> 00:23:54,879
Speaker 3: I think I don't think Drake lost. I think that

457
00:23:55,000 --> 00:23:57,720
Speaker 3: Kendrick lamar Won. I think the only person that lost

458
00:23:57,760 --> 00:24:00,520
Speaker 3: was Jay Cole. We'll talk about that on Blackout. But yeah,

459
00:24:00,880 --> 00:24:03,040
Speaker 3: shout out the cold though, because that's my guy.

460
00:24:03,040 --> 00:24:05,800
Speaker 2: I get a microphone this week. I'm like a microphone.

461
00:24:05,800 --> 00:24:07,399
Speaker 3: I'm just being honest. Yes, please.

462
00:24:08,119 --> 00:24:12,000
Speaker 4: And also Drake owning damn near everybody catalog too. And

463
00:24:12,480 --> 00:24:15,680
Speaker 4: you know Joe alluded to with the Gamma situation.

464
00:24:15,320 --> 00:24:16,680
Speaker 2: He kind of alluded to it too.

465
00:24:16,720 --> 00:24:18,560
Speaker 1: He's like, that's why you know now they I understand

466
00:24:18,560 --> 00:24:20,000
Speaker 1: there's a price to pay when you say my name.

467
00:24:20,680 --> 00:24:24,119
Speaker 1: There's still some stuff to do uncover. Uh, it doesn't

468
00:24:24,119 --> 00:24:26,040
Speaker 1: have to continue for me. I think I'm with you.

469
00:24:26,080 --> 00:24:27,400
Speaker 1: I don't need it to continue.

470
00:24:27,760 --> 00:24:30,280
Speaker 5: I doubt they'll st You gotta reply to every enemy.

471
00:24:30,920 --> 00:24:32,560
Speaker 1: I doubt they'll stop. But it doesn't need to continue.

472
00:24:33,560 --> 00:24:34,640
Speaker 1: I think he doesn't reply again.

473
00:24:34,920 --> 00:24:37,080
Speaker 3: It's up the Kentry because Rag was the last one.

474
00:24:37,080 --> 00:24:39,879
Speaker 3: That he might just do it again just because now

475
00:24:39,920 --> 00:24:41,840
Speaker 3: you're looking crazy. Just let it go. Let it go.

476
00:24:41,920 --> 00:24:45,480
Speaker 7: Bro an illegal alien from Guatemala charged with raping a

477
00:24:45,560 --> 00:24:49,040
Speaker 7: child in Massachusetts. An MS thirteen gang member from El

478
00:24:49,160 --> 00:24:54,000
Speaker 7: Salvador accused of murdering a Texas man of Venezuelan charged

479
00:24:54,000 --> 00:24:57,880
Speaker 7: with filming and selling child pornography in Michigan. These are

480
00:24:57,960 --> 00:25:01,480
Speaker 7: just some of the heinous migrant crimin caught because of

481
00:25:01,480 --> 00:25:05,200
Speaker 7: President Donald J. Trump's leadership. I'm Christy nom the United

482
00:25:05,240 --> 00:25:09,960
Speaker 7: States Secretary of Homeland Security. Under President Trump, attempted illegal

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00:25:10,000 --> 00:25:13,679
Speaker 7: border crossings are at the lowest levels ever recorded, and

484
00:25:13,720 --> 00:25:17,080
Speaker 7: over one hundred thousand illegal aliens have been arrested. If

485
00:25:17,080 --> 00:25:20,760
Speaker 7: you are here illegally, your next you will be fine

486
00:25:20,800 --> 00:25:24,919
Speaker 7: nearly one thousand dollars a day, imprisoned, and deported. You

487
00:25:24,960 --> 00:25:28,520
Speaker 7: will never return. But if you register using our CBP

488
00:25:28,680 --> 00:25:31,399
Speaker 7: home app and leave now, you could be allowed to

489
00:25:31,480 --> 00:25:36,280
Speaker 7: return legally. Do what's right. Leave now. Under President Trump,

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00:25:36,440 --> 00:25:40,040
Speaker 7: America's laws, border and families will be protected.

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00:25:40,119 --> 00:25:42,240
Speaker 3: Sponsored by the United States Department of Homeland Security,