1 00:00:02,960 --> 00:00:06,640 Speaker 1: Hello, I'm Evan Nobody and I'm Scott. Our partner Michael 2 00:00:06,640 --> 00:00:09,280 Speaker 1: barr is off this week this is the Bloomberg Business 3 00:00:09,320 --> 00:00:12,040 Speaker 1: of Sports podcast, where we explore the big money issues 4 00:00:12,039 --> 00:00:13,520 Speaker 1: in the world of sports and talked to some of 5 00:00:13,560 --> 00:00:16,440 Speaker 1: the biggest players in the industry. Today, we are social. 6 00:00:16,600 --> 00:00:18,720 Speaker 1: On this week's podcast, we talked with the global head 7 00:00:18,720 --> 00:00:22,880 Speaker 1: of Sports Partnerships for Twitter, Laura Frolick. But first let's 8 00:00:22,880 --> 00:00:24,919 Speaker 1: look at the top stories of the week. Evan, let's 9 00:00:24,920 --> 00:00:28,560 Speaker 1: begin with the worst kept secret in sports. The Olympics. 10 00:00:31,000 --> 00:00:36,640 Speaker 1: Paris and l A finally announced by the IOC. Who 11 00:00:36,760 --> 00:00:40,840 Speaker 1: the i O C l A, Paris? Which entity makes 12 00:00:40,840 --> 00:00:43,279 Speaker 1: out best? I think it looks great for both the cities, right, 13 00:00:43,320 --> 00:00:46,120 Speaker 1: and Paris got the Olympics they wanted. La did not get. 14 00:00:46,159 --> 00:00:49,120 Speaker 1: Maybe the one they wanted they wanted four years later 15 00:00:49,120 --> 00:00:51,800 Speaker 1: they're gonna host. They got some financial concessions, a couple 16 00:00:51,760 --> 00:00:54,840 Speaker 1: of hundred million dollars to take that concession. The question 17 00:00:54,880 --> 00:00:56,800 Speaker 1: is about the io C. This is not the way 18 00:00:56,840 --> 00:00:59,920 Speaker 1: they've ever given out Olympics before. They were losing bitter, 19 00:01:00,440 --> 00:01:04,000 Speaker 1: dropping like flies. They ended up with two good bidders 20 00:01:04,040 --> 00:01:06,280 Speaker 1: for one Olympics, and they decided to parlay that into 21 00:01:06,319 --> 00:01:08,679 Speaker 1: two different Olympics. So you're saying this is something they 22 00:01:08,720 --> 00:01:12,720 Speaker 1: were forced to do, not something that they wanted to do. 23 00:01:12,720 --> 00:01:15,319 Speaker 1: Does it give them now some time to get their 24 00:01:15,319 --> 00:01:19,560 Speaker 1: house in order for future bidding processes? Without question? And 25 00:01:19,560 --> 00:01:22,720 Speaker 1: they ended up with two premier cities, which is exactly 26 00:01:22,800 --> 00:01:25,279 Speaker 1: what they're looking for. Um, and this is both cities 27 00:01:25,280 --> 00:01:28,399 Speaker 1: that sponsors are gonna love, especially in America. Olympics haven't 28 00:01:28,400 --> 00:01:30,800 Speaker 1: been there been here in a generation. Uh, it's it's 29 00:01:30,800 --> 00:01:36,960 Speaker 1: the most robust sports marketing, sports media country in the world. Uh. 30 00:01:37,040 --> 00:01:39,280 Speaker 1: This works well for the IOC to have games and Olympics. 31 00:01:39,319 --> 00:01:42,080 Speaker 1: The question is when the next one's come about, who's 32 00:01:42,120 --> 00:01:44,760 Speaker 1: bidding for them and how much similar concessions like they 33 00:01:44,800 --> 00:01:46,080 Speaker 1: gave to l are they're going to have to give 34 00:01:46,080 --> 00:01:48,040 Speaker 1: out in the future. But I keep hearing from everybody 35 00:01:48,080 --> 00:01:51,760 Speaker 1: associated with l A is that no white elephants. This 36 00:01:51,840 --> 00:01:54,600 Speaker 1: is not going to cost We have the venues, everything's 37 00:01:54,600 --> 00:01:57,160 Speaker 1: already here. We don't have to build major stadiums. This 38 00:01:57,240 --> 00:02:00,280 Speaker 1: is not a huge infrastructure project. You're hearing this same 39 00:02:00,320 --> 00:02:02,639 Speaker 1: from Paris. I'm just not sure if I'm fully buying 40 00:02:02,680 --> 00:02:04,320 Speaker 1: it because I know it's in l a sure. And 41 00:02:04,360 --> 00:02:06,360 Speaker 1: along those same lines, did you see the reports that 42 00:02:06,800 --> 00:02:08,359 Speaker 1: there's some US cities that might be bidding for the 43 00:02:08,400 --> 00:02:11,400 Speaker 1: twenty winner Olympics, salt Lake coming in salt Lake and Denver. 44 00:02:11,480 --> 00:02:14,959 Speaker 1: We're in those reports. If that happens and they succeed, 45 00:02:15,000 --> 00:02:17,440 Speaker 1: we would have both Olympics and the World Cup in 46 00:02:17,440 --> 00:02:19,760 Speaker 1: a two year span in America. I don't know if 47 00:02:19,760 --> 00:02:22,920 Speaker 1: the if the global sports powers that b would want that, 48 00:02:23,240 --> 00:02:25,600 Speaker 1: but that would be an interesting proposition. All right, let's 49 00:02:25,600 --> 00:02:28,240 Speaker 1: move on the National Lacrosse League. We talked about them 50 00:02:28,280 --> 00:02:30,400 Speaker 1: a couple of weeks ago when they added Ali Baba, 51 00:02:30,440 --> 00:02:35,480 Speaker 1: billionaire Joe si while they've added Comcast, now based in Philadelphia, 52 00:02:35,840 --> 00:02:39,440 Speaker 1: will own the team in Philadelphia. We don't know the 53 00:02:39,520 --> 00:02:43,680 Speaker 1: name yet that's coming, but Comcast as an owner for 54 00:02:43,919 --> 00:02:48,440 Speaker 1: sport like lacrosse seems to me to be a win 55 00:02:49,080 --> 00:02:51,560 Speaker 1: for the NLL. Absolutely, this past two weeks have been 56 00:02:51,560 --> 00:02:54,160 Speaker 1: a pretty darn good set of announcements for the n LL. 57 00:02:54,800 --> 00:02:57,680 Speaker 1: You can say that Comcast, obviously, with their new subscription 58 00:02:57,720 --> 00:03:00,640 Speaker 1: O T T service, they're looking for content. Lacrosse fits 59 00:03:00,639 --> 00:03:03,040 Speaker 1: well into that. But you can get that content without 60 00:03:03,040 --> 00:03:07,200 Speaker 1: owning a team. There's obviously something here about lacrosse specifically 61 00:03:07,560 --> 00:03:10,480 Speaker 1: that Comcast likes as an entity. Well, Comcast obviously we 62 00:03:10,480 --> 00:03:13,360 Speaker 1: know the Philadelphia. They have a lot of customers in Boston. 63 00:03:13,400 --> 00:03:15,640 Speaker 1: And if we know if there is sort of that 64 00:03:15,720 --> 00:03:20,280 Speaker 1: initial strangle hold of an area, it's the East Coast, 65 00:03:20,800 --> 00:03:24,239 Speaker 1: particularly the mid Atlantic and the Northeast for lacrosse. This 66 00:03:24,320 --> 00:03:27,440 Speaker 1: is right, and Comcast Wheelhouse, you just have to question. 67 00:03:27,440 --> 00:03:30,000 Speaker 1: You mentioned O T T. Is there a larger play? 68 00:03:30,120 --> 00:03:33,280 Speaker 1: Does this get them a leg up? Like when Cores 69 00:03:34,000 --> 00:03:37,480 Speaker 1: took the Peter Course, took a minority stake in the 70 00:03:37,560 --> 00:03:40,000 Speaker 1: Colorado Rockies. He did it because he wanted the naming rights. 71 00:03:40,440 --> 00:03:43,560 Speaker 1: Does this get them sort of that front runner position 72 00:03:44,280 --> 00:03:47,440 Speaker 1: for the sport of lacrosse or at least the indoor 73 00:03:47,520 --> 00:03:51,480 Speaker 1: variety on an O T T service, because everybody's got one. Now, 74 00:03:52,080 --> 00:03:54,640 Speaker 1: the difference makers are gonna be what's the content? What 75 00:03:54,680 --> 00:03:56,760 Speaker 1: do you have for sure? And are you surprised that 76 00:03:56,840 --> 00:03:59,680 Speaker 1: indoor lacrosse seems to be the more healthy from a 77 00:03:59,680 --> 00:04:02,040 Speaker 1: business standpoint? I mean, this is not the game you've seen, 78 00:04:02,080 --> 00:04:04,120 Speaker 1: because not the games, is not the game that kids 79 00:04:04,160 --> 00:04:07,840 Speaker 1: grow up playing. It's as much smaller version much faster paced. 80 00:04:08,040 --> 00:04:09,920 Speaker 1: You can certainly see the allure of it, but it 81 00:04:10,000 --> 00:04:12,240 Speaker 1: is a fundamentally different game than people grow up playing 82 00:04:12,480 --> 00:04:15,160 Speaker 1: here in the US and in North America. At some point, 83 00:04:15,600 --> 00:04:19,040 Speaker 1: the the stakeholders in the sport of lacrosse, and I'm 84 00:04:19,080 --> 00:04:21,400 Speaker 1: talking outdoor indoor, they're going to have to get their 85 00:04:21,440 --> 00:04:24,679 Speaker 1: act together. You can't have this alphabet soup of leagues 86 00:04:24,760 --> 00:04:27,360 Speaker 1: and where are we've seen. There has to be much 87 00:04:27,440 --> 00:04:31,560 Speaker 1: like soccer did with that Soccer United marketing, some which 88 00:04:31,600 --> 00:04:35,640 Speaker 1: can sell the sport in its entirety. Lacrosse needs something 89 00:04:35,680 --> 00:04:39,680 Speaker 1: like that, bring all the stakeholders together, just have the 90 00:04:39,720 --> 00:04:44,440 Speaker 1: ability to have one voice, one stop shop for advertisers, 91 00:04:44,440 --> 00:04:48,719 Speaker 1: for sponsors. Then perhaps we can see some movement for 92 00:04:48,760 --> 00:04:50,640 Speaker 1: the sport as a whole. And when the stakeholders now 93 00:04:50,680 --> 00:04:54,520 Speaker 1: include Joe sih and Comcast, maybe those conversations happened a 94 00:04:54,520 --> 00:04:57,360 Speaker 1: little faster than they would have normally. Alright, Hurricane Irma 95 00:04:57,800 --> 00:05:01,680 Speaker 1: delayed the release of the NFL number is but Roger 96 00:05:01,720 --> 00:05:07,000 Speaker 1: Goodell probably not smiling. Fair to say, definitely fair to say. 97 00:05:07,040 --> 00:05:08,599 Speaker 1: I mean everybody makes fun of the media for their 98 00:05:08,680 --> 00:05:11,039 Speaker 1: knee jerk reactions about what happens on the field in 99 00:05:11,080 --> 00:05:13,719 Speaker 1: Week one. Uh, there are some knee jerk reactions happening 100 00:05:13,800 --> 00:05:18,240 Speaker 1: right now regarding ratings in Week one, they were not good. Obviously, 101 00:05:18,320 --> 00:05:21,880 Speaker 1: the storms that threatened the southeast part of the United 102 00:05:21,920 --> 00:05:25,280 Speaker 1: States played a large role in that. Ratings. Last year, 103 00:05:25,279 --> 00:05:27,720 Speaker 1: we're not good. They slumped almost the entire year. There 104 00:05:27,760 --> 00:05:29,840 Speaker 1: was a number of explanations that were given for that. 105 00:05:29,880 --> 00:05:33,040 Speaker 1: It was Trump in the election temper Nick, Yeah, sure, 106 00:05:33,120 --> 00:05:35,920 Speaker 1: and you pick it. Um. There's no question that the 107 00:05:36,000 --> 00:05:37,880 Speaker 1: NFL ratings of the first early part of the season 108 00:05:37,960 --> 00:05:40,160 Speaker 1: is going to be a big story. I'm not convinced 109 00:05:40,200 --> 00:05:43,080 Speaker 1: that a hurricane late in weekend of Week one is 110 00:05:43,080 --> 00:05:44,880 Speaker 1: the best way to kind of make a judgment about 111 00:05:44,880 --> 00:05:47,000 Speaker 1: this season so far. And now we shift our focus 112 00:05:47,040 --> 00:05:48,960 Speaker 1: to one of the most powerful women when it comes 113 00:05:49,000 --> 00:05:51,920 Speaker 1: to sports and social media anyway, Laura Frolick. She's the 114 00:05:51,920 --> 00:05:55,520 Speaker 1: global head of Sports Partnerships for Twitter. Laura, where do 115 00:05:55,560 --> 00:05:57,760 Speaker 1: you go looking for all this content? You and I 116 00:05:57,760 --> 00:06:00,800 Speaker 1: have had some conversations. I think your past sport has 117 00:06:00,880 --> 00:06:04,080 Speaker 1: quite a few stamps, right, it's pretty much everywhere I've flown, 118 00:06:04,160 --> 00:06:07,320 Speaker 1: I think almost a hundred thousand miles since January. I 119 00:06:07,400 --> 00:06:09,760 Speaker 1: have visited. Are you ready for the list? Can you 120 00:06:09,760 --> 00:06:17,719 Speaker 1: do alphabetically? I'm ready not uh. Starting in January Sydney, Melbourne, Mumbai, Dubai, 121 00:06:18,600 --> 00:06:21,800 Speaker 1: than a week in Tokyo and March, Augustin and April, 122 00:06:21,839 --> 00:06:23,920 Speaker 1: I was fortunate enough to do what's there, oh, I 123 00:06:23,960 --> 00:06:27,240 Speaker 1: don't know, a little golf tournament, and then in May 124 00:06:27,440 --> 00:06:32,039 Speaker 1: I did Rio, Paris, Madrid, Barcelona, London. I've done New 125 00:06:32,120 --> 00:06:33,839 Speaker 1: York a couple of times, I've done l A and 126 00:06:33,880 --> 00:06:35,839 Speaker 1: I've done Toronto. And what do you have to show 127 00:06:35,880 --> 00:06:38,560 Speaker 1: for all that from the Twitter perspective? Besides a lot 128 00:06:38,600 --> 00:06:41,680 Speaker 1: a lot of points, a lot of points and the 129 00:06:41,720 --> 00:06:44,880 Speaker 1: most phenomenal sports content in the world on our platform 130 00:06:44,920 --> 00:06:47,520 Speaker 1: so that fans can enjoy it. So, you know, many 131 00:06:47,600 --> 00:06:50,760 Speaker 1: years ago, we said, we have all this incredible conversation 132 00:06:50,800 --> 00:06:54,000 Speaker 1: on Twitter happening around sports, because sports is where people 133 00:06:54,040 --> 00:06:56,000 Speaker 1: come to see what's happening in the world and what 134 00:06:56,040 --> 00:06:58,640 Speaker 1: people are talking about right now. And we said, there's 135 00:06:58,640 --> 00:07:01,240 Speaker 1: this great conversation. What if we had not only that 136 00:07:01,320 --> 00:07:05,240 Speaker 1: great conversation about that incredible Steph Carry dunk or that 137 00:07:05,279 --> 00:07:09,160 Speaker 1: Aaron Rodgers touchdown, but we also have the video highlight 138 00:07:09,440 --> 00:07:13,800 Speaker 1: officially from the NFL or the NBA to supplement that conversation, 139 00:07:13,840 --> 00:07:15,640 Speaker 1: to enrich it for fans, they want to watch it 140 00:07:15,640 --> 00:07:17,800 Speaker 1: again and again, they want to share it with their followers, 141 00:07:18,360 --> 00:07:22,280 Speaker 1: and so we created a program whereby these rights holders 142 00:07:22,320 --> 00:07:25,960 Speaker 1: could put those highlights on Twitter, and then brands can 143 00:07:26,040 --> 00:07:29,240 Speaker 1: sponsor those highlights, so they have their commercials run in 144 00:07:29,320 --> 00:07:32,080 Speaker 1: front of the highlights that the NFL tweets out, for example, 145 00:07:32,520 --> 00:07:34,600 Speaker 1: and they can put it into the timelines of their 146 00:07:34,600 --> 00:07:38,600 Speaker 1: targeted audiences. So let's say an automo manufacturer wants to 147 00:07:38,680 --> 00:07:42,640 Speaker 1: reach men thirty four, they can actually put that NFL 148 00:07:42,760 --> 00:07:45,640 Speaker 1: highlight into the timeline of a man who is thirty 149 00:07:45,680 --> 00:07:48,720 Speaker 1: four with their brand message associated. So you know, the 150 00:07:49,240 --> 00:07:53,760 Speaker 1: content owner gets tremendous distribution, the brand gets association with 151 00:07:53,800 --> 00:07:57,320 Speaker 1: that premium content, and the fans get great action. There's 152 00:07:57,320 --> 00:08:00,720 Speaker 1: two measurements. There's the size of the audience and outlet reaches, 153 00:08:01,240 --> 00:08:05,600 Speaker 1: but there's also the demographic. Yes, and guessing, Twitter says, 154 00:08:06,120 --> 00:08:08,960 Speaker 1: look at our demo. We're growing in size. That's fine, 155 00:08:09,240 --> 00:08:11,880 Speaker 1: but look at our demo that's who we can reach. Yes, 156 00:08:11,920 --> 00:08:14,600 Speaker 1: I mean we we certainly have had multiple quarters of 157 00:08:14,600 --> 00:08:17,239 Speaker 1: of consecutive growth. But to your point, what we're also 158 00:08:17,400 --> 00:08:20,960 Speaker 1: delivering is a young audience. So with a lot of 159 00:08:21,000 --> 00:08:24,920 Speaker 1: the live streaming content that we've been distributing lately, what 160 00:08:24,960 --> 00:08:28,080 Speaker 1: we found is that about three quarters of the audience 161 00:08:28,360 --> 00:08:33,200 Speaker 1: is under thirty five UM and about is under twenty five. 162 00:08:33,280 --> 00:08:37,559 Speaker 1: So it's a complimentary audience to what content owners are 163 00:08:37,600 --> 00:08:40,679 Speaker 1: seeing on TV. You know, that's always been our proposition. 164 00:08:40,720 --> 00:08:43,520 Speaker 1: We are a terrific complement to what what people are 165 00:08:43,520 --> 00:08:51,760 Speaker 1: seeing on TV and now parentheses for now, not necessarily, 166 00:08:51,760 --> 00:08:53,920 Speaker 1: I mean, I just think it's more a byproduct of 167 00:08:54,480 --> 00:08:57,920 Speaker 1: people are living much more mobile lives, and so if 168 00:08:57,960 --> 00:09:00,280 Speaker 1: you can't be at home watching TV, then or we 169 00:09:00,320 --> 00:09:02,600 Speaker 1: want to give you another option to to watch on 170 00:09:02,640 --> 00:09:05,440 Speaker 1: your phone on Twitter. Um. But you know, there's also 171 00:09:05,600 --> 00:09:07,640 Speaker 1: the situation where you're you're at home and you want 172 00:09:07,679 --> 00:09:11,120 Speaker 1: to watch the game and follow along and participate in 173 00:09:11,120 --> 00:09:13,199 Speaker 1: the conversation on Twitter as well. Laura, I think most 174 00:09:13,240 --> 00:09:15,120 Speaker 1: of our listeners have an idea of some of the 175 00:09:15,160 --> 00:09:16,760 Speaker 1: content that you guys have, But can you give us 176 00:09:16,880 --> 00:09:20,720 Speaker 1: just a rough list of how expansive the partnerships that 177 00:09:20,760 --> 00:09:22,840 Speaker 1: you guys have and what the content is you're offering. Yeah, 178 00:09:22,840 --> 00:09:25,840 Speaker 1: I'd love to so last quarter, for example, we live 179 00:09:25,920 --> 00:09:30,760 Speaker 1: streamed over twelve hundred hours of premium content across sports, 180 00:09:31,120 --> 00:09:33,600 Speaker 1: news and entertainment. We say, by the way that our 181 00:09:33,640 --> 00:09:39,199 Speaker 1: companies have deals, we probably should together. Okay, we've done that, noted, 182 00:09:39,679 --> 00:09:43,400 Speaker 1: uh so, yes, thank you. And so we have streamed, 183 00:09:43,720 --> 00:09:46,640 Speaker 1: you know, hundreds upon thousands of hours of content across 184 00:09:46,679 --> 00:09:49,679 Speaker 1: those those verticals and within sports it's it's really the 185 00:09:50,080 --> 00:09:54,320 Speaker 1: lion share, and we have over over half of sports. Yes. So, 186 00:09:54,520 --> 00:09:57,679 Speaker 1: we have partnerships with the NFL. For example, we've been 187 00:09:57,679 --> 00:10:01,439 Speaker 1: partners with them for multiple years for for lights content. UM, 188 00:10:01,440 --> 00:10:03,560 Speaker 1: we live stream Thursday Night football last year, and we 189 00:10:03,640 --> 00:10:06,400 Speaker 1: recently announced an expansion to our partnership where we are 190 00:10:06,800 --> 00:10:09,800 Speaker 1: live streaming an original show from them called NFL Blitz. 191 00:10:10,679 --> 00:10:13,600 Speaker 1: We also have a terrific partnership with the NBA, so 192 00:10:13,679 --> 00:10:17,480 Speaker 1: we have original shows from them in addition to hundreds 193 00:10:17,480 --> 00:10:21,040 Speaker 1: of highlights every week, and we're also live streaming w 194 00:10:21,240 --> 00:10:25,280 Speaker 1: NBA games for the next three seasons. UM, we have 195 00:10:25,559 --> 00:10:30,480 Speaker 1: partnerships with the Stadium so similar to UH as you mentioned, 196 00:10:30,520 --> 00:10:34,600 Speaker 1: we have a partnership with Bloomberg for seven News network 197 00:10:34,640 --> 00:10:37,000 Speaker 1: on Twitter. We also have a partnership with stadium for 198 00:10:37,800 --> 00:10:40,920 Speaker 1: seven Sports Network on Twitter, which is incredibly exciting. It 199 00:10:41,000 --> 00:10:44,160 Speaker 1: just launched recently. We are chatting with Laura Frolic, Global 200 00:10:44,160 --> 00:10:48,680 Speaker 1: head of Sports Partnerships for Twitter. How much are people 201 00:10:48,760 --> 00:10:52,920 Speaker 1: watching the live stuff? Is it ours or is it 202 00:10:52,960 --> 00:10:55,880 Speaker 1: measured in minutes? How much are they consuming? Yeah, so 203 00:10:56,200 --> 00:10:59,240 Speaker 1: we're seeing terrific consumption, you know, across the board. You know, 204 00:10:59,280 --> 00:11:01,760 Speaker 1: it varies from event to event, but you know, we're 205 00:11:01,840 --> 00:11:04,320 Speaker 1: we're really pleased as our partners on on the viewership 206 00:11:04,400 --> 00:11:07,800 Speaker 1: so far. What do the advertisers say, because they're obviously 207 00:11:07,840 --> 00:11:11,000 Speaker 1: they still advertise on the linear TV, but it's not 208 00:11:11,080 --> 00:11:14,280 Speaker 1: a lie to say, and I know all my friends 209 00:11:14,360 --> 00:11:18,199 Speaker 1: do it. The commercial comes on, the phone comes up, 210 00:11:18,920 --> 00:11:22,360 Speaker 1: They're not paying attention to that commercial anymore. Are they 211 00:11:22,400 --> 00:11:25,080 Speaker 1: paying attention to the advertisers on your platform or are 212 00:11:25,080 --> 00:11:28,840 Speaker 1: they just engaged with the social They are absolutely engaged 213 00:11:28,880 --> 00:11:31,400 Speaker 1: with with the advertisers on our platform. In fact, we 214 00:11:31,440 --> 00:11:34,880 Speaker 1: have research that shows that Twitter users tend to pay 215 00:11:34,960 --> 00:11:38,520 Speaker 1: more attention to the commercials than your average UM consumer 216 00:11:38,520 --> 00:11:41,920 Speaker 1: watching TV. UM. They also pay great attention to the 217 00:11:41,960 --> 00:11:44,880 Speaker 1: commercials on Twitter, so we have great completion rates for 218 00:11:44,880 --> 00:11:47,360 Speaker 1: for the ads that they run on our platform, both 219 00:11:47,400 --> 00:11:49,920 Speaker 1: in the highlights content as well as the live streams. 220 00:11:50,080 --> 00:11:52,320 Speaker 1: What are they like the most, what gets the most 221 00:11:52,360 --> 00:11:56,840 Speaker 1: number of viables? They love the kind of content obviously, 222 00:11:56,960 --> 00:11:59,679 Speaker 1: and you know this is it's no surprise they want 223 00:11:59,720 --> 00:12:02,560 Speaker 1: the end of content that really resonates most with fans, 224 00:12:02,559 --> 00:12:05,400 Speaker 1: that's most engaging to fans, UM. So you know, it 225 00:12:05,480 --> 00:12:09,040 Speaker 1: really runs the gamut um. You know, we the NFL, 226 00:12:09,240 --> 00:12:13,920 Speaker 1: NBA stadium. UH. Content that I mentioned is super popular. 227 00:12:14,520 --> 00:12:18,119 Speaker 1: But again, what we're also looking to do is provide 228 00:12:18,440 --> 00:12:22,000 Speaker 1: content to fans who are underserved in certain ways by 229 00:12:22,160 --> 00:12:25,960 Speaker 1: traditional UM broadcast media. So you know, there are only 230 00:12:25,960 --> 00:12:27,800 Speaker 1: so many channels and only so many hours in the 231 00:12:27,880 --> 00:12:31,360 Speaker 1: day that TV can have content on air, whereas Twitter 232 00:12:31,720 --> 00:12:36,360 Speaker 1: theoretically has infinite shelf space UM. And so what we're 233 00:12:36,400 --> 00:12:40,760 Speaker 1: able to do is live stream things like UH, National 234 00:12:40,840 --> 00:12:44,520 Speaker 1: Lacrosse League or one of my favorite instances of how 235 00:12:44,520 --> 00:12:47,640 Speaker 1: we really partnered together to deliver on a goal for 236 00:12:47,640 --> 00:12:50,280 Speaker 1: a partner as our partnership with the PGA Tour. So 237 00:12:50,320 --> 00:12:53,880 Speaker 1: the PGA Tour does a fantastic job of listening to 238 00:12:54,200 --> 00:12:57,680 Speaker 1: the conversation on Twitter, and what they kept hearing was 239 00:12:59,040 --> 00:13:01,080 Speaker 1: we know golf has happy betting, but it's not on TV. 240 00:13:01,240 --> 00:13:03,720 Speaker 1: We want to see the golf. And so what the 241 00:13:03,720 --> 00:13:06,280 Speaker 1: PGA Tour did was, as you may know, they created 242 00:13:06,320 --> 00:13:09,480 Speaker 1: their app, PGA Tour Live, and then they did a 243 00:13:09,520 --> 00:13:12,360 Speaker 1: partnership with us whereby we're live streaming the first hour 244 00:13:12,520 --> 00:13:16,600 Speaker 1: to hour and a half of competition coverage on Thursdays 245 00:13:16,600 --> 00:13:18,880 Speaker 1: and Fridays, and then after that hour to hour and 246 00:13:18,880 --> 00:13:20,920 Speaker 1: a half they say, we hope you've enjoyed this taste 247 00:13:20,920 --> 00:13:23,160 Speaker 1: of this week's tournament. If you want to keep watching, 248 00:13:23,520 --> 00:13:26,400 Speaker 1: head over to PGA Tour Live. And it's been fantastic 249 00:13:26,400 --> 00:13:28,240 Speaker 1: for them in terms of driving sign ups for their 250 00:13:28,240 --> 00:13:30,520 Speaker 1: app Laura. Just four years ago, the deals you signed 251 00:13:30,520 --> 00:13:32,960 Speaker 1: with rights holders were about bringing the conversation to Twitter, 252 00:13:33,240 --> 00:13:35,640 Speaker 1: no reference to live video. Has this been the goal 253 00:13:35,679 --> 00:13:37,920 Speaker 1: all along. It's interesting that you say that there was 254 00:13:37,920 --> 00:13:40,480 Speaker 1: no mention of live in that press release, because though 255 00:13:40,480 --> 00:13:43,560 Speaker 1: it may not have been explicit, Twitter has always been live. 256 00:13:43,880 --> 00:13:47,720 Speaker 1: We've always been about live conversation around what matters to people, 257 00:13:47,800 --> 00:13:50,600 Speaker 1: and particularly in sports. So while there may not have 258 00:13:50,600 --> 00:13:54,440 Speaker 1: been live streaming content, there was live conversation around the 259 00:13:54,480 --> 00:13:57,000 Speaker 1: whole host of sports. You know, another thing that's great 260 00:13:57,000 --> 00:13:59,400 Speaker 1: about Twitter is that no matter what sport you're interested in, 261 00:13:59,440 --> 00:14:01,160 Speaker 1: you can probably we find a home in a community 262 00:14:01,200 --> 00:14:04,640 Speaker 1: around that sport. And so we've we've been at for 263 00:14:04,679 --> 00:14:06,880 Speaker 1: a long time and now you know, the next logical 264 00:14:07,000 --> 00:14:11,120 Speaker 1: iteration of of what Twitter is is live streaming the 265 00:14:11,160 --> 00:14:14,560 Speaker 1: actual events and marrying it together with that conversation. This 266 00:14:14,600 --> 00:14:18,079 Speaker 1: is expensive stuff. Everybody knows. It costs a lot of 267 00:14:18,120 --> 00:14:23,600 Speaker 1: money to get premier broadcast rights. Where are where is 268 00:14:23,800 --> 00:14:26,560 Speaker 1: the head of Twitter? Is this something you want to 269 00:14:26,560 --> 00:14:28,800 Speaker 1: be doing? You had the NFL It was a bargain 270 00:14:28,880 --> 00:14:31,320 Speaker 1: like ten million bucks, but it's not there now. It's 271 00:14:31,360 --> 00:14:34,720 Speaker 1: Amazon's trying. Is that the NFL trying something new? Or 272 00:14:34,800 --> 00:14:37,600 Speaker 1: is it we're not going to pay buckets of money 273 00:14:37,720 --> 00:14:41,400 Speaker 1: for live rights? Yeah? I mean the great position we're 274 00:14:41,440 --> 00:14:44,600 Speaker 1: in is that we've had multi year partnerships with all 275 00:14:44,640 --> 00:14:47,840 Speaker 1: of these rights holders and we have proven our model 276 00:14:47,880 --> 00:14:51,160 Speaker 1: of monetization to them year in, year out. So we've 277 00:14:51,200 --> 00:14:55,680 Speaker 1: been doing our Amplify in stream video sponsorship program for 278 00:14:56,160 --> 00:14:58,920 Speaker 1: We're in our fifth year of it now, and content 279 00:14:59,000 --> 00:15:03,040 Speaker 1: partners are seeing terrific revenue shares from that program. So 280 00:15:03,080 --> 00:15:05,720 Speaker 1: it puts us in a really great position to continue 281 00:15:05,760 --> 00:15:09,880 Speaker 1: those types of relationships and those types of arrangements into 282 00:15:10,040 --> 00:15:12,880 Speaker 1: into the live content sphere as well. We are chatting 283 00:15:12,880 --> 00:15:15,880 Speaker 1: with Laura Frolick, the head of Global Sports Partnerships and Twitter. 284 00:15:16,120 --> 00:15:19,160 Speaker 1: I know you're a fan of Adam Silver, and I'm thinking, 285 00:15:19,880 --> 00:15:22,680 Speaker 1: if I'm an owner, I'm looking at the Big Bucks. 286 00:15:22,680 --> 00:15:25,520 Speaker 1: There's this argument of at home versus in arena. Like 287 00:15:25,680 --> 00:15:28,600 Speaker 1: in arena there's x number of seats, X number of 288 00:15:28,680 --> 00:15:34,600 Speaker 1: dates that to me screams finite revenue. Scalable media is 289 00:15:34,680 --> 00:15:38,000 Speaker 1: maybe where it's at. What are the league's telling you? 290 00:15:38,040 --> 00:15:41,760 Speaker 1: What do they say they need, they want they're looking for. Yeah, 291 00:15:41,760 --> 00:15:44,480 Speaker 1: I mean it's it's a great point because they recognize 292 00:15:44,480 --> 00:15:47,360 Speaker 1: that only a really small percentage of their fans are 293 00:15:47,360 --> 00:15:49,680 Speaker 1: going to be able to attend games. I mean I 294 00:15:49,720 --> 00:15:52,760 Speaker 1: see that close up when I travel around the world 295 00:15:52,800 --> 00:15:55,760 Speaker 1: and I see fans of the NBA everywhere, or as 296 00:15:55,800 --> 00:15:59,400 Speaker 1: we stream w NBA games, we get w NBA players 297 00:15:59,400 --> 00:16:02,720 Speaker 1: tweeting on Twitter thanking us for streaming their games because 298 00:16:02,760 --> 00:16:07,080 Speaker 1: now international fans can watch them. So it's it's really again, 299 00:16:07,120 --> 00:16:10,280 Speaker 1: it's for the for the rights holders and the league specifically, 300 00:16:10,320 --> 00:16:13,920 Speaker 1: they want distribution to audiences that they might not be 301 00:16:13,960 --> 00:16:16,440 Speaker 1: able to capture otherwise. You also need to make money 302 00:16:16,800 --> 00:16:20,280 Speaker 1: sure that everybody, every business likes to make a little money. 303 00:16:20,600 --> 00:16:23,760 Speaker 1: So we're hearing one of the things being considered, says 304 00:16:23,840 --> 00:16:26,960 Speaker 1: Anthony Nodo, formerly of the NFL, formerly of Goldman Sex 305 00:16:27,480 --> 00:16:32,200 Speaker 1: is a premium subscription service. What will that look like? 306 00:16:32,240 --> 00:16:34,280 Speaker 1: What do you think it will do to the sports 307 00:16:34,360 --> 00:16:36,360 Speaker 1: fan on Twitter? And will sports be affected? Is that 308 00:16:36,400 --> 00:16:38,360 Speaker 1: part of the premium Yeah, I mean that's that's not 309 00:16:38,400 --> 00:16:41,520 Speaker 1: necessarily something that I can speak about publicly, but it's 310 00:16:41,520 --> 00:16:43,560 Speaker 1: certainly something to to keep an eye on. You know, 311 00:16:43,600 --> 00:16:46,160 Speaker 1: for the time being, we have a terrific model. Um 312 00:16:46,200 --> 00:16:48,920 Speaker 1: As I said, we're we're doing a great job monetizing 313 00:16:48,960 --> 00:16:51,840 Speaker 1: for for our content partners, and and we're going to 314 00:16:52,000 --> 00:16:54,920 Speaker 1: keep at it. How does new technology like a r 315 00:16:55,080 --> 00:16:58,280 Speaker 1: VR three D even, how does that kind of factor 316 00:16:58,320 --> 00:17:01,680 Speaker 1: into to where you see live sports content on Twitter. 317 00:17:02,080 --> 00:17:05,800 Speaker 1: It's a fantastic way to give fans access that they 318 00:17:05,840 --> 00:17:09,320 Speaker 1: might not otherwise get. So it's just another way. You know, 319 00:17:09,359 --> 00:17:11,400 Speaker 1: fans come to Twitter because they want to be able 320 00:17:11,440 --> 00:17:13,800 Speaker 1: to get that personal look into the lives of their 321 00:17:13,800 --> 00:17:18,600 Speaker 1: favorite players, for example, and different ways of presenting that 322 00:17:18,640 --> 00:17:21,400 Speaker 1: are really exciting and engaging for fans. So, for example, 323 00:17:21,480 --> 00:17:25,600 Speaker 1: we have UH a way for our content owners to 324 00:17:25,720 --> 00:17:29,879 Speaker 1: go live in three sixty and we had UFC use 325 00:17:30,000 --> 00:17:33,720 Speaker 1: it UH several months ago for for way ins. We 326 00:17:33,880 --> 00:17:37,359 Speaker 1: have college teams using it to show behind the scenes 327 00:17:37,400 --> 00:17:39,760 Speaker 1: and locker rooms, so you can take a three sixty 328 00:17:39,840 --> 00:17:42,400 Speaker 1: view of of what's going on there. And Laura, there's 329 00:17:42,400 --> 00:17:45,359 Speaker 1: been a lot of coaches who don't let their players 330 00:17:45,400 --> 00:17:48,520 Speaker 1: this college game, don't let their players use Twitter during 331 00:17:48,560 --> 00:17:51,760 Speaker 1: the season. Your reaction, It's really up to to each 332 00:17:51,800 --> 00:17:56,040 Speaker 1: individual coach and what there um, what their preferences for 333 00:17:56,080 --> 00:17:58,640 Speaker 1: their team. Um, you know, I I think there are 334 00:17:58,800 --> 00:18:03,080 Speaker 1: some who who understand the value of proposition of Twitter, 335 00:18:03,560 --> 00:18:07,800 Speaker 1: and they give their players the guidelines and the guardrails 336 00:18:07,880 --> 00:18:10,720 Speaker 1: and and we're certainly happy to help them in that effort. 337 00:18:11,280 --> 00:18:13,720 Speaker 1: But if you know, if it's their decision to have 338 00:18:13,840 --> 00:18:15,800 Speaker 1: them not do that, that's that's certainly up to them. 339 00:18:15,840 --> 00:18:19,000 Speaker 1: Do you have a personal mantra in sort of keeping 340 00:18:19,000 --> 00:18:24,520 Speaker 1: you from getting in trouble on Twitter? Does this need 341 00:18:24,600 --> 00:18:28,000 Speaker 1: to be said? Does this need to be said right now? 342 00:18:28,880 --> 00:18:31,720 Speaker 1: Does this need to be said right now by me? 343 00:18:32,480 --> 00:18:34,800 Speaker 1: At least I'm taking a second to pull back and 344 00:18:34,960 --> 00:18:38,600 Speaker 1: think about these things before I just put something out there. 345 00:18:39,600 --> 00:18:45,160 Speaker 1: We've seen occurrences where perhaps people did not follow those 346 00:18:46,800 --> 00:18:49,199 Speaker 1: I have a couple, So there's one that we like 347 00:18:49,359 --> 00:18:52,160 Speaker 1: to use a Twitter, you know, harkening back to Anchorman, 348 00:18:52,240 --> 00:18:55,520 Speaker 1: keep a classy. Uh. There's also one for me personally, 349 00:18:56,280 --> 00:18:59,240 Speaker 1: how would I feel if my mother saw this? Um 350 00:18:59,280 --> 00:19:01,840 Speaker 1: and that Usually they tends to keep made from saying 351 00:19:01,880 --> 00:19:03,840 Speaker 1: anything on tour or not that I would anyway, but 352 00:19:04,320 --> 00:19:06,280 Speaker 1: it's a good mantra. I think for folks to consider 353 00:19:06,480 --> 00:19:09,159 Speaker 1: how much of the athletes themselves playing the promotion of 354 00:19:09,200 --> 00:19:13,040 Speaker 1: your product. I mean, whether it's Curry Lebron, they are 355 00:19:13,119 --> 00:19:16,760 Speaker 1: direct consumer. That's that you give them the ability to 356 00:19:16,760 --> 00:19:18,679 Speaker 1: go direct to consumer. I won't say they don't need 357 00:19:18,760 --> 00:19:22,400 Speaker 1: us because we interpret better than anybody else, but they 358 00:19:22,440 --> 00:19:24,800 Speaker 1: go direct. I mean you're the platform for them, right, 359 00:19:24,920 --> 00:19:28,359 Speaker 1: I mean, they definitely understand that it's a it's a 360 00:19:28,359 --> 00:19:30,840 Speaker 1: connection that they can have with fans unlike any other 361 00:19:31,640 --> 00:19:34,560 Speaker 1: It's also an opportunity for fans. I think one of 362 00:19:34,560 --> 00:19:36,439 Speaker 1: the things that fans love most about Twitter is they 363 00:19:36,440 --> 00:19:38,720 Speaker 1: get to see the athletes interacting with each other on 364 00:19:38,760 --> 00:19:42,959 Speaker 1: our platform. So, um, you know when NBA free agency 365 00:19:43,000 --> 00:19:46,080 Speaker 1: comes around, Uh, you know the emoji battles that happen. 366 00:19:46,359 --> 00:19:48,359 Speaker 1: You know, fans love to see that sort of stuff, 367 00:19:48,359 --> 00:19:51,080 Speaker 1: and you know, the athletes themselves interacting with each other. 368 00:19:51,119 --> 00:19:53,920 Speaker 1: But then also, as you said, the opportunity for athletes 369 00:19:53,960 --> 00:19:57,119 Speaker 1: to to interact with them is also really powerful for fans. 370 00:19:57,520 --> 00:19:59,359 Speaker 1: Another thing that I really think about a lot too, 371 00:19:59,480 --> 00:20:02,520 Speaker 1: is that it allows the athletes to really develop as 372 00:20:02,760 --> 00:20:06,440 Speaker 1: a global brand because because of the open nature of 373 00:20:06,520 --> 00:20:09,320 Speaker 1: our platform, you don't have to live in a certain 374 00:20:09,359 --> 00:20:11,560 Speaker 1: city or even in the United States to be a 375 00:20:11,560 --> 00:20:13,960 Speaker 1: fan of of the athletes who play here. What would 376 00:20:14,000 --> 00:20:16,359 Speaker 1: I be surprised to learn about Twitter? What don't I know? 377 00:20:16,480 --> 00:20:19,200 Speaker 1: I don't know. You seem to know a lot um 378 00:20:19,280 --> 00:20:23,040 Speaker 1: what's next? So so we're looking at continuing on the 379 00:20:23,080 --> 00:20:25,919 Speaker 1: path that we're on of this amazing live content that 380 00:20:25,960 --> 00:20:28,360 Speaker 1: we're able to bring to the platform. So we've, as 381 00:20:28,359 --> 00:20:32,040 Speaker 1: I said, signed forty partnerships recently and we're absolutely not 382 00:20:32,080 --> 00:20:35,199 Speaker 1: slowing down. So I'm continuing to pack those bags and 383 00:20:35,200 --> 00:20:37,439 Speaker 1: get on those planes and and go everywhere to to 384 00:20:37,480 --> 00:20:40,119 Speaker 1: speak with partners about the kinds of content that we 385 00:20:40,160 --> 00:20:41,800 Speaker 1: think are going to be best for fans on the platform, 386 00:20:41,880 --> 00:20:43,240 Speaker 1: And in the next couple of years we're going to 387 00:20:43,320 --> 00:20:47,240 Speaker 1: see the really valuable premium rights in the US start 388 00:20:47,280 --> 00:20:49,520 Speaker 1: coming up on the market. UFC is next next year, 389 00:20:49,520 --> 00:20:52,080 Speaker 1: and then after that we have the Big four leagues, etcetera. 390 00:20:52,119 --> 00:20:54,600 Speaker 1: Are you guys going to be in those conversations? Are 391 00:20:54,600 --> 00:20:56,120 Speaker 1: you willing to put up the money that it might 392 00:20:56,119 --> 00:20:58,879 Speaker 1: take to land some of those rights? I mean, I 393 00:20:59,200 --> 00:21:01,080 Speaker 1: certainly want us to be part of the conversations. You 394 00:21:01,160 --> 00:21:03,239 Speaker 1: know what it ends up looking like. Uh, you know, 395 00:21:03,480 --> 00:21:06,000 Speaker 1: obviously time will tell, but you know, certainly interested in 396 00:21:06,240 --> 00:21:08,359 Speaker 1: seeing what what the right soldiers have to say. We 397 00:21:08,400 --> 00:21:10,480 Speaker 1: are chatting with Laura Frolick, the Global head of Sports 398 00:21:10,480 --> 00:21:14,119 Speaker 1: Partnerships at Twitter. Use Facebook, I do use Facebook. What 399 00:21:14,160 --> 00:21:17,080 Speaker 1: do you use it for? I'm just curious. It's Facebook 400 00:21:17,119 --> 00:21:20,800 Speaker 1: is great to connect and keep up with with my friends. Um. 401 00:21:20,960 --> 00:21:25,720 Speaker 1: Twitter is more to keep up with my interests and passions. UM. 402 00:21:25,760 --> 00:21:29,280 Speaker 1: So you know, I definitely want to see what my 403 00:21:29,600 --> 00:21:34,080 Speaker 1: cousins babies are growing up to to be on Facebook. 404 00:21:34,119 --> 00:21:36,639 Speaker 1: But you know, when I am thinking about, you know, 405 00:21:36,680 --> 00:21:40,080 Speaker 1: what's going to happen to my beloved but troubled New 406 00:21:40,160 --> 00:21:43,560 Speaker 1: York Jets team, I go to Twitter. Where is Twitter 407 00:21:43,920 --> 00:21:46,359 Speaker 1: versus linear TV? Because in the beginning, remember it was 408 00:21:46,400 --> 00:21:50,680 Speaker 1: all this it's it's cannibalizing the audience that was it's cannibalizing. 409 00:21:51,240 --> 00:21:54,920 Speaker 1: What do the television executives? What does John Skipper what? 410 00:21:55,119 --> 00:21:59,920 Speaker 1: What do they say to Twitter and to you? They say, 411 00:22:00,320 --> 00:22:04,120 Speaker 1: you know, the conversation between us is we are a 412 00:22:04,119 --> 00:22:07,439 Speaker 1: compliment to to what you're putting on television, um, and 413 00:22:07,480 --> 00:22:12,719 Speaker 1: we can also help supplement and complement your programming. UM. 414 00:22:12,760 --> 00:22:15,280 Speaker 1: You know. A great example of that is, you know, 415 00:22:15,320 --> 00:22:19,000 Speaker 1: I think more and more broadcasters are are taking a 416 00:22:19,000 --> 00:22:21,919 Speaker 1: page from from what they're seeing on Twitter and really 417 00:22:21,960 --> 00:22:25,800 Speaker 1: help having the conversation that's happening on Twitter infuse the programming. 418 00:22:26,080 --> 00:22:29,280 Speaker 1: So it can really be a symbiotic relationship where what 419 00:22:29,320 --> 00:22:32,200 Speaker 1: you see on TV is is coming from what you're 420 00:22:32,200 --> 00:22:34,399 Speaker 1: seeing on Twitter, and you can enjoy both at the 421 00:22:34,440 --> 00:22:37,720 Speaker 1: same time. But corporating social into broadcast exactly, you're also 422 00:22:37,760 --> 00:22:40,119 Speaker 1: competing though in some ways. I mean the you have 423 00:22:40,160 --> 00:22:42,640 Speaker 1: live content that I'm sure there are some TV providers 424 00:22:42,680 --> 00:22:45,480 Speaker 1: would like to have, and we're seeing an expansion into 425 00:22:45,960 --> 00:22:48,840 Speaker 1: non live long form you know, LaVar Ball and his 426 00:22:48,920 --> 00:22:51,119 Speaker 1: family have a Facebook deal for a reality show. I'm 427 00:22:51,160 --> 00:22:53,399 Speaker 1: sure there are TV networks that would love to have 428 00:22:53,400 --> 00:22:55,880 Speaker 1: had that contract. So you're also competing in some ways 429 00:22:55,920 --> 00:22:58,880 Speaker 1: for content. Yeah, I mean, you know, there's always going 430 00:22:58,920 --> 00:23:03,080 Speaker 1: to be audiences that and we have to to respect 431 00:23:03,080 --> 00:23:05,679 Speaker 1: where the audiences are going. Again, you know, we feel 432 00:23:05,720 --> 00:23:10,040 Speaker 1: like we can deliver a complimentary audience to tv UM 433 00:23:10,119 --> 00:23:12,119 Speaker 1: and you know, it'll be interesting to see what the 434 00:23:12,119 --> 00:23:15,480 Speaker 1: future brings. You like to say, I know what your 435 00:23:15,600 --> 00:23:18,640 Speaker 1: customer or your client is looking for when they come 436 00:23:18,680 --> 00:23:21,280 Speaker 1: to you. What are they looking for? What did what 437 00:23:21,320 --> 00:23:23,440 Speaker 1: do they tell you? Now? They're coming to your platform 438 00:23:23,640 --> 00:23:27,119 Speaker 1: looking for They're looking for the opportunity to be part 439 00:23:27,160 --> 00:23:31,640 Speaker 1: of the conversation around their brand, and they're looking for 440 00:23:31,920 --> 00:23:36,879 Speaker 1: an incremental, younger, cord cutting audience. And that's what we 441 00:23:36,920 --> 00:23:39,160 Speaker 1: can deliver. Is Trump the best thing in the world 442 00:23:39,240 --> 00:23:45,639 Speaker 1: for twitter um. He has certainly driven conversation on the platform. 443 00:23:45,720 --> 00:23:49,679 Speaker 1: I wouldn't say that he has outsized impact then, you know, 444 00:23:49,760 --> 00:23:53,640 Speaker 1: more than any any other conversation that's happening on Twitter um. 445 00:23:53,680 --> 00:23:56,440 Speaker 1: He's He's absolutely visible, for sure, but there's a ton 446 00:23:56,480 --> 00:23:59,840 Speaker 1: of conversation around everything every day on our platform. What 447 00:23:59,880 --> 00:24:02,640 Speaker 1: are from your favorite Twitter accounts? Sports or not sports? 448 00:24:02,680 --> 00:24:05,439 Speaker 1: So my very favorite. I've made no secret of this. 449 00:24:05,560 --> 00:24:07,639 Speaker 1: I try not to talk about favorites because you know, 450 00:24:07,680 --> 00:24:10,159 Speaker 1: we love all of our partners, but I love No 451 00:24:10,320 --> 00:24:12,919 Speaker 1: laying up. So I'm a huge, huge golf fan, and 452 00:24:12,960 --> 00:24:16,480 Speaker 1: they do a fantastic job of just very humorous, very 453 00:24:16,480 --> 00:24:19,560 Speaker 1: insightful golf commentary. I was told this, Please tell me 454 00:24:19,600 --> 00:24:23,480 Speaker 1: if it's true. I hope you can confirm that the 455 00:24:23,600 --> 00:24:30,280 Speaker 1: NFL limits the number of tweets that each team can 456 00:24:30,320 --> 00:24:34,200 Speaker 1: put out during a game from their social media account. 457 00:24:34,440 --> 00:24:38,000 Speaker 1: Is that true? So the NFL has has guidelines and 458 00:24:38,040 --> 00:24:41,679 Speaker 1: we work with them, and and the clubs, um, you know, 459 00:24:41,880 --> 00:24:45,679 Speaker 1: they they do all kinds of things. So they've given 460 00:24:45,760 --> 00:24:50,200 Speaker 1: the clubs the right to publish highlights, so um, you know, 461 00:24:50,200 --> 00:24:51,680 Speaker 1: it didn't used to be the case. It used to 462 00:24:51,720 --> 00:24:55,240 Speaker 1: be only the NFL published highlights from games, but now 463 00:24:55,280 --> 00:24:58,080 Speaker 1: the clubs have the opportunity to do that. They've also 464 00:24:58,119 --> 00:25:01,200 Speaker 1: even given the clubs the opportunity to anetize those highlights 465 00:25:01,240 --> 00:25:03,920 Speaker 1: on Twitter, um, which is something that that they're doing 466 00:25:03,960 --> 00:25:05,960 Speaker 1: for the first time this year. And and all the 467 00:25:05,960 --> 00:25:10,480 Speaker 1: clubs are participating, which is really exciting. They're also doing periscopes, 468 00:25:10,600 --> 00:25:13,200 Speaker 1: you know, they're really taking advantage of all of the 469 00:25:13,240 --> 00:25:16,520 Speaker 1: content distribution tools that that we have, and so we're 470 00:25:16,800 --> 00:25:19,119 Speaker 1: we're really pleased with with what the NFL and the 471 00:25:19,119 --> 00:25:21,399 Speaker 1: clubs are doing. We're the biggest and best advertisers on 472 00:25:21,440 --> 00:25:24,040 Speaker 1: your platform. Oh gosh, I mean so many, but you 473 00:25:24,040 --> 00:25:26,840 Speaker 1: know some of the the NFL advertisers that have come 474 00:25:26,840 --> 00:25:31,920 Speaker 1: back year after year. Um Ford Anheuser Busch, Verizon, um 475 00:25:32,040 --> 00:25:35,119 Speaker 1: Di Journo has has participated in the NFL program for 476 00:25:35,200 --> 00:25:39,200 Speaker 1: multiple years. Um Anheuser Busch also is is an advertiser 477 00:25:39,240 --> 00:25:42,920 Speaker 1: across multiple sponsorship programs that we have. So they've done 478 00:25:42,960 --> 00:25:45,760 Speaker 1: not only the NFL, but they've done our NBA sponsorship. 479 00:25:45,840 --> 00:25:49,000 Speaker 1: They are mic Ultra is also a PGA tour sponsor. 480 00:25:49,320 --> 00:25:52,639 Speaker 1: So we have multiple advertisers who are not only multi 481 00:25:52,760 --> 00:25:57,040 Speaker 1: year participants, but also they participate across a variety of 482 00:25:57,040 --> 00:26:01,160 Speaker 1: our of our offering. Uh it very is. It varies. 483 00:26:01,440 --> 00:26:04,080 Speaker 1: The dollar total, the pool is the same for these advertisers. 484 00:26:04,359 --> 00:26:06,320 Speaker 1: They have to decide where it goes. Does it go 485 00:26:06,400 --> 00:26:08,720 Speaker 1: to NBC, does it go to ESPN, does go to Twitter? 486 00:26:08,800 --> 00:26:11,920 Speaker 1: Does it go to Facebook. Where's the shift of dollars? Yeah, 487 00:26:11,960 --> 00:26:15,440 Speaker 1: I mean I would say the there's not necessary There's 488 00:26:15,480 --> 00:26:19,199 Speaker 1: not necessarily a finite pool. Um. Sometimes advertising, you know, 489 00:26:19,240 --> 00:26:23,159 Speaker 1: the advertising budgets themselves fluctuate. Uh. And and what the 490 00:26:23,200 --> 00:26:26,520 Speaker 1: advertisers are doing is they're saying, where is the audience 491 00:26:26,560 --> 00:26:28,400 Speaker 1: that we want to reach and how do we want 492 00:26:28,400 --> 00:26:30,120 Speaker 1: to reach them? What kind of environment do we want 493 00:26:30,119 --> 00:26:33,840 Speaker 1: to reach them in? And increasingly they're seeing that Twitter 494 00:26:33,920 --> 00:26:36,600 Speaker 1: is a place where they can reach fans that are 495 00:26:36,600 --> 00:26:39,560 Speaker 1: becoming more and more elusive everywhere else. You know, if 496 00:26:39,640 --> 00:26:43,240 Speaker 1: if fans are cutting the cord everywhere, um, then Twitter 497 00:26:43,280 --> 00:26:45,120 Speaker 1: is going to be a place where they can still 498 00:26:45,200 --> 00:26:47,720 Speaker 1: find them. All right. That's Laura Frolick, head of Global 499 00:26:47,720 --> 00:26:50,159 Speaker 1: Sports Partnerships at Twitter. Thank you very much, Laura for 500 00:26:50,200 --> 00:26:52,040 Speaker 1: taking some time. Thank you so much. This is great 501 00:26:52,320 --> 00:26:55,399 Speaker 1: and been. My takeaway from our conversation with Laura is 502 00:26:55,440 --> 00:26:59,480 Speaker 1: that this company is not stopping anytime soon. She is 503 00:26:59,560 --> 00:27:04,080 Speaker 1: scouring the globe for content and for now she is 504 00:27:04,560 --> 00:27:08,760 Speaker 1: positioning Twitter as this enhancement to that linear TV. I 505 00:27:08,800 --> 00:27:11,520 Speaker 1: ain't buying it. This is going to be a company 506 00:27:11,600 --> 00:27:16,800 Speaker 1: moving forward, as will Facebook, as will Amazon, that will 507 00:27:16,840 --> 00:27:21,280 Speaker 1: throw big dollars to big time sports in the future. 508 00:27:21,359 --> 00:27:23,720 Speaker 1: It's funny that she used the word compliment to the 509 00:27:23,800 --> 00:27:26,040 Speaker 1: live TV package, because I don't think she really sees 510 00:27:26,080 --> 00:27:28,520 Speaker 1: it that way, and certainly the linear TV folks don't 511 00:27:28,520 --> 00:27:31,440 Speaker 1: see Twitter as a as a compliment. These are competitors. 512 00:27:31,600 --> 00:27:35,240 Speaker 1: They're competing for live content, they're competing for long form content, 513 00:27:35,520 --> 00:27:39,199 Speaker 1: They're competing for eyeballs, especially among younger demographics. These are 514 00:27:39,240 --> 00:27:41,800 Speaker 1: companies that are working against each other, and it will 515 00:27:41,840 --> 00:27:44,600 Speaker 1: be fascinating as more of the premier rights come up. 516 00:27:44,800 --> 00:27:47,680 Speaker 1: The NBA is, the NFL, is the NHLs, to see 517 00:27:47,680 --> 00:27:53,000 Speaker 1: what happens. It feels better to be number one than 518 00:27:53,080 --> 00:27:55,000 Speaker 1: number five. I'll wear a number because of Mike. We 519 00:27:55,040 --> 00:27:56,399 Speaker 1: have a chance to go for three in a row. 520 00:27:56,520 --> 00:27:58,440 Speaker 1: Good numbers at a good time. When I'd first started 521 00:27:58,440 --> 00:28:02,440 Speaker 1: wearing the number, I would just have Bloomberg Business of Sports, 522 00:28:02,680 --> 00:28:06,040 Speaker 1: the number of the week. And now, Evan, let's move 523 00:28:06,080 --> 00:28:08,240 Speaker 1: to our number of the week, and this one. It's 524 00:28:08,280 --> 00:28:10,800 Speaker 1: an easy one for me to remember. Therefore I like it. 525 00:28:11,080 --> 00:28:15,439 Speaker 1: The number is zero. You explained zero, the number of 526 00:28:15,600 --> 00:28:18,560 Speaker 1: full contact practices the Canadian Football League players are going 527 00:28:18,600 --> 00:28:21,280 Speaker 1: to be having now, we've talked a lot about concussions, 528 00:28:21,520 --> 00:28:25,480 Speaker 1: the dangers to head injuries, all of that. Ivy League schools, 529 00:28:25,680 --> 00:28:29,720 Speaker 1: they stopped having full contact practices CFLs next, Scott, do 530 00:28:29,760 --> 00:28:32,280 Speaker 1: you see this continuing? The question is when does the 531 00:28:32,440 --> 00:28:35,680 Speaker 1: NFL buy into When does the union? When do the 532 00:28:35,760 --> 00:28:40,400 Speaker 1: players mandate that this is just not the way we 533 00:28:40,440 --> 00:28:43,400 Speaker 1: should be doing it. We're willing to knock into each 534 00:28:43,400 --> 00:28:47,160 Speaker 1: other on Sundays for that paycheck, but nobody watches practice. 535 00:28:47,560 --> 00:28:50,640 Speaker 1: Nobody cares. That's not what people tune in for. They 536 00:28:50,680 --> 00:28:54,240 Speaker 1: tune in to see the games. Let's save the hits 537 00:28:54,360 --> 00:28:56,600 Speaker 1: for when it counts. That said, you and I both 538 00:28:56,640 --> 00:28:58,640 Speaker 1: know that we're probably a long way away from the 539 00:28:58,720 --> 00:29:02,120 Speaker 1: NFL making a jump anything close to this magnitude. But 540 00:29:02,200 --> 00:29:05,040 Speaker 1: the more and more the peripheral parts of football, your 541 00:29:05,080 --> 00:29:08,800 Speaker 1: college conferences, your Canadian football leagues, the more they start 542 00:29:08,880 --> 00:29:11,400 Speaker 1: making this jump, the more likely that in the future 543 00:29:11,680 --> 00:29:13,400 Speaker 1: the NFL's hand might be forced. I just want to 544 00:29:13,400 --> 00:29:15,200 Speaker 1: see the enlightened coach that says I can do a 545 00:29:15,240 --> 00:29:18,000 Speaker 1: walk through without pads, get my guys sharp, make sure 546 00:29:18,040 --> 00:29:20,280 Speaker 1: they don't make mistakes, make sure we don't take penalties. 547 00:29:20,320 --> 00:29:23,400 Speaker 1: They know how to hit, They'll be fresher, they'll feel better, 548 00:29:23,600 --> 00:29:25,959 Speaker 1: they'll last longer, they'll play better. When we have an 549 00:29:26,000 --> 00:29:28,040 Speaker 1: enlightened coach that does that. And if it works, if 550 00:29:28,000 --> 00:29:30,400 Speaker 1: you've got enough guts, if if an owner gives that 551 00:29:30,480 --> 00:29:33,080 Speaker 1: person the power to do it, it'll be interesting to 552 00:29:33,080 --> 00:29:35,480 Speaker 1: see if it works out. You've been listening to Bloomberg 553 00:29:35,520 --> 00:29:37,760 Speaker 1: Business of Sports. We're here each and every week at 554 00:29:37,760 --> 00:29:40,200 Speaker 1: the same time, exploring the world of money in sports. 555 00:29:40,360 --> 00:29:42,840 Speaker 1: I'm Evan and Novie Williams and I'm Scott Sasnik. Thanks 556 00:29:42,840 --> 00:29:44,600 Speaker 1: for joining us. Please tune in next week when we 557 00:29:44,640 --> 00:29:47,520 Speaker 1: speak with Jonathan Kraft of the New England Patriots. You're 558 00:29:47,560 --> 00:29:50,560 Speaker 1: listening to Bloomberg Business of Sports on Bloomberg Radio around 559 00:29:50,600 --> 00:29:53,640 Speaker 1: the world and online as an Apple podcast on iTunes.