WEBVTT - Overcoming Our Idiot Brains #674

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<v Speaker 1>Welcome to Had the Money. I'm Joel and I'm Matt,

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<v Speaker 1>and today we're talking about how to overcome your idiot brain.

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<v Speaker 2>Hey, we've all done some dumb things. Joel, Actually, so,

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<v Speaker 2>what's the Is there something that you do on a

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<v Speaker 2>recurring basis that is kind of an idiot thing or

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<v Speaker 2>a dumb thing? Or ask my wife? You have two options.

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<v Speaker 2>What's that one of the dumbest things you've ever done?

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<v Speaker 2>Or what's something that you do more regularly that you're like,

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<v Speaker 2>why do I do that?

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<v Speaker 1>That's not gonna minute.

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<v Speaker 2>It's probably a Matt. Well, we'll make sure to hit

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<v Speaker 2>those topics when we have our Wives episodes later this summer.

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<v Speaker 2>If I so, I thought about this because I was

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<v Speaker 2>gonna ask you this question. But I think one of

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<v Speaker 2>the dumbest things I ever did was I had a

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<v Speaker 2>jeep when I was in high school and I thought

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<v Speaker 2>that meant oh that means I can drive through mud

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<v Speaker 2>of any depth and worked like that. Well, I I

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<v Speaker 2>was such an idiot, Like I drove, we went, not

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<v Speaker 2>we It was just me that there's one mistake I wasn't.

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<v Speaker 2>I didn't have a buddy there to you know, who

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<v Speaker 2>had my back. But I went to this field that

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<v Speaker 2>I'd never been to before, and it brained a whole lot,

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<v Speaker 2>and there's a bunch of big puddles, or so I thought,

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<v Speaker 2>And so I'm like, why driving around mud splashing everywhere.

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<v Speaker 2>I'm just like living the life until the nose of

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<v Speaker 2>the jeep just like dives down and it was this

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<v Speaker 2>massive hole and I couldn't get out, and we had

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<v Speaker 2>a call like a tow truck to winch me out

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<v Speaker 2>of there. There is Yeah, it was a mess. That

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<v Speaker 2>was most likely the dumbest thing I've ever done in

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<v Speaker 2>my life.

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<v Speaker 1>I mean, that's not the worst thing. A lot of

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<v Speaker 1>people have done, a lot of dumber things.

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<v Speaker 2>It ruined the transmission, okay, Like like mud and liquid

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<v Speaker 2>water got into the transmission and the transmission had to

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<v Speaker 2>be That was a costly misfand that's no fun.

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<v Speaker 1>Well, we're gonna talk about all sorts of things today

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<v Speaker 1>on this episode. Ways, especially specifically that our brain works

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<v Speaker 1>largely because of the thousands and millions of years of evolution, right,

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<v Speaker 1>and and how it doesn't really work to our advantage

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<v Speaker 1>in the modern modern day society. That's true, Ways that

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<v Speaker 1>we're inspiring against ourselves. And then how to overcome them.

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<v Speaker 2>Yeah, there's certain things and more in our more recent

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<v Speaker 2>history and in our own personal lives that has an

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<v Speaker 2>impact on how it is that we handle our money,

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<v Speaker 2>and you didn't reciprocate. I was hoping you would have

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<v Speaker 2>a good dumb story, but you keep thinking about it.

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<v Speaker 2>Folks can hang on for at the end of the episode,

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<v Speaker 2>maybe you'll not tell you.

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<v Speaker 1>So my girls they love to hear this one. You

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<v Speaker 1>tell us one story. When I was in college in

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<v Speaker 1>South Carolina, it didn't really snow very often, but one

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<v Speaker 1>time it snowed, and what idiot college dudes think to

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<v Speaker 1>do when that happens. Well, we wanted to go skiing,

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<v Speaker 1>but there's no place to ski in Greenville, South Carolina, naturally,

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<v Speaker 1>So what we did was we put on the skis,

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<v Speaker 1>we threw an electrical cable, slammed it in the trunck

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<v Speaker 1>on mytoita camera, and we went skiing on the icy roads.

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<v Speaker 1>And nobody got terribly injured. But there's some minor injury

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<v Speaker 1>at least. That's just like one dumb thing that I

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<v Speaker 1>remember doing.

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<v Speaker 2>See that just sounds like fun, because you know, like

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<v Speaker 2>you said, nothing bad happened, So that was just a

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<v Speaker 2>good time.

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<v Speaker 1>It's not been like a dislocated shoulder or something like that.

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<v Speaker 2>But I think that's about it. Stuff like that all

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<v Speaker 2>the time, Like, Okay, maybe we'll say this one for yeah,

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<v Speaker 2>I don't want to go down this path of dumb

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<v Speaker 2>stuff that we did that was actually fun, not considered

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<v Speaker 2>dumb because it didn't come with it come at a

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<v Speaker 2>high cost. But actually, speaking of college, a quick little

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<v Speaker 2>story to share with folks, Amazon is actually no longer

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<v Speaker 2>in the college textbook rental business.

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<v Speaker 1>And my wife found this out the hard way. So

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<v Speaker 1>we've talked about this before, how that's a massive way

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<v Speaker 1>to save when it comes to the tech instead of

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<v Speaker 1>buying brand new or even buying used and then returning

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<v Speaker 1>into the school bookstore renting it instead.

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<v Speaker 2>And if you're talking about I mean hundreds and even

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<v Speaker 2>thousands of dollars when it comes to the amount that

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<v Speaker 2>these college textbooks cost for sure.

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<v Speaker 1>And so my wife, she's in grad school and she's

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<v Speaker 1>been using Amazon Textbooks, checking it against the prices other

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<v Speaker 1>places too, But Amazon Textbooks, I guess they found out

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<v Speaker 1>we're pressing these things too low and we're not making

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<v Speaker 1>any money, so they shut her down. And so now

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<v Speaker 1>if you want to rent a textbook to save money,

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<v Speaker 1>which I think is still a good way to go,

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<v Speaker 1>still good route to choose, get a tactic. Yeah, book Scouter,

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<v Speaker 1>e Campus, and cheg are the three websites you should

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<v Speaker 1>be checking out. We'll link to those in the show notes,

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<v Speaker 1>but those.

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<v Speaker 2>Are I think book scouter in particular, it's like a marketplace,

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<v Speaker 2>like it aggregates a bunch of different additional websites and

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<v Speaker 2>you can compare prices easily on there, which is huge.

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<v Speaker 1>Huge, and I hate to see one less competitor, especially

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<v Speaker 1>one as big as Amazon in the space. But yeah,

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<v Speaker 1>if you were like my wife and you were bummed

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<v Speaker 1>and you're like, I don't know where to go now,

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<v Speaker 1>we'll check out one of these sites, because yep, yeah,

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<v Speaker 1>you still it's better to rent than to buy.

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<v Speaker 2>And so I bet there's probably still a lot of

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<v Speaker 2>folks out there who have Amazon books that they had rented,

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<v Speaker 2>and you actually have I think it's until sometime this fall,

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<v Speaker 2>like August or September, in order to return those those books.

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<v Speaker 2>We just returned hers for the last semester. You don't

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<v Speaker 2>get to keep them.

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<v Speaker 1>We were shopping for the next semester and we were like, oh, bummer,

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<v Speaker 1>but we found we went to cheg for some of

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<v Speaker 1>hers and save some money. But he hat just word. Otherwise,

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<v Speaker 1>if you're in school or you know someone who's in

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<v Speaker 1>school and they're like, these books are expensive, this is

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<v Speaker 1>definitely one way to save money.

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<v Speaker 2>Absolutely. All right, man, are you ready for this beer?

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<v Speaker 1>I'm ready, We're born ready.

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<v Speaker 2>It's time to tap some of the beers that I

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<v Speaker 2>grabbed recently from Asheville, North Carolina. But this is end

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<v Speaker 2>of Plagues and this is a beer buy Burial Brewing Company.

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<v Speaker 2>We will enjoy this one during this episode and share

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<v Speaker 2>our thoughts at the end of the episode.

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<v Speaker 1>Burial always so chill in their naming conventions. Not all right,

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<v Speaker 1>let's move on, Matt. Let's say, let's get to the

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<v Speaker 1>topic we want to discuss on this episode, which is

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<v Speaker 1>overcoming your idiot brain, and specifically, how are brains process

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<v Speaker 1>information that make us bad with money? And we've all

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<v Speaker 1>seen the meme of the guy on the bike who

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<v Speaker 1>puts a stick in his own wheel and he falls off.

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<v Speaker 1>That's kind of becoming ubiquitous at this point. There are

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<v Speaker 1>literally hundreds of different memes based on this goofy poorly

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<v Speaker 1>drawn comic and for instance, Matt I saw one. The

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<v Speaker 1>first line says, fifteen holes a good go, and then

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<v Speaker 1>it says, my brain realizing him playing well as he

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<v Speaker 1>puts the stick in the front wheel, and then what happens.

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<v Speaker 1>He's lying on the ground writhing in pain. It's amazing.

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<v Speaker 1>That just reveals a deeper truth whenever you attach something

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<v Speaker 1>to this meme.

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<v Speaker 2>Yeah, one of my favorite. It makes me think of,

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<v Speaker 2>Like the first one's like, I'm tired at work, falling

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<v Speaker 2>asleep at my desk, drinks a big old cup of

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<v Speaker 2>afternoon coffee as he sticks the stick in the spokes

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<v Speaker 2>and can't sleep that night. Is the end result, which

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<v Speaker 2>I feel like is something we've all done.

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<v Speaker 1>Yeah, for sure. And the truth is it's not really

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<v Speaker 1>all that hard for any of us to become our

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<v Speaker 1>own worst enemy on the money front, right, and that, yeah,

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<v Speaker 1>good intentions just aren't going to get the job done.

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<v Speaker 1>So today we want to talk about some of the

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<v Speaker 1>common ways we're inspiring against ourselves, and we want to

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<v Speaker 1>offer an antidote or multiple antidotes to help us make

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<v Speaker 1>the progress we're looking to achieve more possible, more of

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<v Speaker 1>a reality.

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<v Speaker 2>Yeah, Like that's what makes these memes so hilarious and

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<v Speaker 2>poignant at the exact same time. Right is that because

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<v Speaker 2>like we know the truth, like we know what it

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<v Speaker 2>is that we should be doing, but then we go

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<v Speaker 2>we basically do the exact opposite. Right, We have all

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<v Speaker 2>been there and it's impacted all areas of our lives

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<v Speaker 2>as well. I think like anyone ever sabotage relationship? Have

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<v Speaker 2>you ever sabotage a job interview? Almost like subconsciously though, right? Yeah,

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<v Speaker 2>Like even without realizing. I think sometimes we only become

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<v Speaker 2>aware of it, like what we have done after the

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<v Speaker 2>fact in hindsight.

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<v Speaker 1>Like, oh wait, that's how I That's how I ruined

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<v Speaker 1>that thing.

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<v Speaker 2>Yeah, Like, I mean honestly, like that's what it's what

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<v Speaker 2>it means to be human. Like we get to just

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<v Speaker 2>revel in the complexity and the incomprehensibility of being human beings.

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<v Speaker 2>But as Carl Jung said, until you make the unconscious conscious,

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<v Speaker 2>it will direct your life and you will call it fate.

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<v Speaker 2>And yeah, yeah, when we leave these underground, subterranean thoughts

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<v Speaker 2>and beliefs unexamined, untapped, we're going to be prone to

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<v Speaker 2>make the same mistakes just on repeat throughout our lives.

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<v Speaker 2>It's honestly, it's truly amazing that humanity has even come

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<v Speaker 2>this far, given our tendencies to self sabotage. Luckily, we

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<v Speaker 2>have great philosophers and thinkers like Carl Jung who have paused,

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<v Speaker 2>and they cause us to think a little bit and

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<v Speaker 2>so maybe spend some time digging below the service a

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<v Speaker 2>little bit. And honestly, even today, I think just the

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<v Speaker 2>emotional or like mental health has risen in prominence, and

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<v Speaker 2>I think that's a good thing because I think that

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<v Speaker 2>has allowed a lot of folks to maybe think a

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<v Speaker 2>little bit more about why it is that they're doing

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<v Speaker 2>the things that they're doing.

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<v Speaker 1>So they can hopefully avoid sticking the stick in the

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<v Speaker 1>wheel again exactly basically styming their own progress and hurting

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<v Speaker 1>their inability to do the things that they really do

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<v Speaker 1>want to achieve, in favor of often kind of some

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<v Speaker 1>sort of short term reward. And I do think that

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<v Speaker 1>thinking and feeling affect the way we handle our money

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<v Speaker 1>so much more than we give it credit for, and

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<v Speaker 1>even more so than the immutable characteristics that we possess.

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<v Speaker 1>Our personal history and our personality tendencies are likely to

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<v Speaker 1>play a bigger role in how we react to spending

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<v Speaker 1>and investing than even our age or our education level. Yeah,

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<v Speaker 1>about your skills and how good you are, right, Yeah,

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<v Speaker 1>it's it's really about your history and kind of different

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<v Speaker 1>things probably that formed early in life. I mean, we're

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<v Speaker 1>going to sound like a psychotherapist here, like you're laying

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<v Speaker 1>down on a couch and we're you know, picking your

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<v Speaker 1>brain or something like that. But that's it really is

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<v Speaker 1>true that a lot of kind of how we have

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<v Speaker 1>come to view and think about money has been tainted,

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<v Speaker 1>has been informed by those early years. And so it

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<v Speaker 1>doesn't matter how good you are at math, that's not

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<v Speaker 1>a prerequisite for handling money well.

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<v Speaker 2>Either.

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<v Speaker 1>It's really difficult to remove ourselves from our day to

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<v Speaker 1>day way of living in order to understand and come

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<v Speaker 1>to grips with the groundwork that we've laid already that's

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<v Speaker 1>been laid over, you know, especially those first formative years,

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<v Speaker 1>which informs how we're making decisions in the present that

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<v Speaker 1>impact our lives on an ongoing basis.

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<v Speaker 2>I mean, it doesn't help that everyone out there is

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<v Speaker 2>basically trying to sell you something, you know, like attention.

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<v Speaker 2>It's the most important commodity that we have in this

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<v Speaker 2>day and age and every company out there is they're

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<v Speaker 2>doing their absolutely best to hijack our attention for their profit.

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<v Speaker 2>We think about we recently talked about the TV and like,

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<v Speaker 2>you're having your attention, you're having your literally your eyeball

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<v Speaker 2>is hijacked in order to get something for free, free TV.

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<v Speaker 1>And you say, and then you know it comes at

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<v Speaker 1>a high cost.

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<v Speaker 2>That well, initially it seems like it's a low cost

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<v Speaker 2>in that case, right, like the free TV, but they

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<v Speaker 2>ultimately except for no money. Yeah, ultimately what this means

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<v Speaker 2>are more dollars flowing out of your life because of it.

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<v Speaker 2>And social media is a great example as well, but

0:10:26.480 --> 0:10:31.040
<v Speaker 2>a plethora of streaming options like that's an entirely additional front.

0:10:31.160 --> 0:10:33.599
<v Speaker 2>I feel like that we have to fight right, Like

0:10:33.679 --> 0:10:36.120
<v Speaker 2>there are still like more good TV shows out there

0:10:36.120 --> 0:10:38.959
<v Speaker 2>than any sane human being could possibly watch. There's a

0:10:39.000 --> 0:10:41.160
<v Speaker 2>lot of bad ones out there too, but a lot

0:10:41.640 --> 0:10:44.240
<v Speaker 2>even just goofy little games like candy Crush on our phones,

0:10:44.280 --> 0:10:47.360
<v Speaker 2>Like these are all distractions that are pulling at us.

0:10:47.640 --> 0:10:49.520
<v Speaker 2>And the more that we give into these distractions, the

0:10:49.600 --> 0:10:52.800
<v Speaker 2>less productive and the more unhappy that we're going to become.

0:10:52.840 --> 0:10:55.280
<v Speaker 2>And we say it like no judgment here right by

0:10:55.280 --> 0:10:58.280
<v Speaker 2>the way, we fall prey to these same distractions, these

0:10:58.280 --> 0:11:01.080
<v Speaker 2>same things that are constantly viol for our attention, and

0:11:01.080 --> 0:11:03.720
<v Speaker 2>so maybe a part of why we're covering this topic,

0:11:03.800 --> 0:11:05.920
<v Speaker 2>like we're doing this for ourselves sure, as well as

0:11:05.920 --> 0:11:07.240
<v Speaker 2>for you. Yeah.

0:11:07.520 --> 0:11:09.640
<v Speaker 1>No, I mean, I think the goal of this is

0:11:09.720 --> 0:11:12.000
<v Speaker 1>where you and I are always trying to be lifelong

0:11:12.040 --> 0:11:15.000
<v Speaker 1>learners too. We don't want to just point fingers at

0:11:15.000 --> 0:11:17.839
<v Speaker 1>anybody who uses candy crush and call them crazy or

0:11:17.880 --> 0:11:21.240
<v Speaker 1>anything like that. I try to avoid games, video games,

0:11:21.280 --> 0:11:23.560
<v Speaker 1>any sort of games on my phone, but I realized

0:11:23.559 --> 0:11:24.960
<v Speaker 1>that they bring some people a lot of joy, and

0:11:25.000 --> 0:11:27.960
<v Speaker 1>in fact, they help your mooter skills and coordination to

0:11:28.000 --> 0:11:29.680
<v Speaker 1>some degree too. So I'm not saying there's no visit

0:11:29.720 --> 0:11:32.240
<v Speaker 1>at all. Yeah, yeah, but we're talking just.

0:11:32.240 --> 0:11:34.040
<v Speaker 2>A double edged sword though, you know, like like that's

0:11:34.080 --> 0:11:37.480
<v Speaker 2>the thing with tech in particular, like like what we

0:11:37.480 --> 0:11:39.559
<v Speaker 2>were talking about counseling earlier. It also makes me think

0:11:39.600 --> 0:11:41.520
<v Speaker 2>of like the rise in like headspace, Like there are

0:11:41.520 --> 0:11:43.600
<v Speaker 2>some different apps out there that cause people to slow

0:11:43.640 --> 0:11:46.320
<v Speaker 2>down and to pause and reflect. But it's a double

0:11:46.400 --> 0:11:49.120
<v Speaker 2>edged sword because like five hundred years ago, like back

0:11:49.120 --> 0:11:53.280
<v Speaker 2>in the day, I'm guessing there was probably less issues

0:11:53.320 --> 0:11:54.720
<v Speaker 2>when it came to mental health. I don't know if

0:11:54.720 --> 0:11:57.280
<v Speaker 2>that's proven. That's just this is that's just my assumption.

0:11:57.600 --> 0:12:00.160
<v Speaker 2>They probably didn't need some of these apps because today

0:12:00.440 --> 0:12:03.360
<v Speaker 2>environment like the way things are today, our again, our

0:12:03.400 --> 0:12:07.720
<v Speaker 2>attention is just hijacked constantly, instead of having downtime where

0:12:07.760 --> 0:12:10.360
<v Speaker 2>we might naturally reflect on things where we might naturally

0:12:10.360 --> 0:12:12.720
<v Speaker 2>have a conversation with the loved one and do some

0:12:12.800 --> 0:12:15.640
<v Speaker 2>of the things that matter more. Instead, yeah, we're just

0:12:15.760 --> 0:12:17.920
<v Speaker 2>scrolling social media. And so we have to be more purchases,

0:12:17.960 --> 0:12:18.560
<v Speaker 2>more proactive.

0:12:18.600 --> 0:12:22.560
<v Speaker 1>Basically because of the nature of the society society we

0:12:22.600 --> 0:12:24.600
<v Speaker 1>live in, and because of the things that are the

0:12:24.640 --> 0:12:26.440
<v Speaker 1>flaming arrows that are aimed our way, we need some

0:12:26.480 --> 0:12:28.800
<v Speaker 1>sort of like shield to fin them off so that

0:12:28.840 --> 0:12:31.800
<v Speaker 1>we can protect ourselves and seth godin he writes about

0:12:31.840 --> 0:12:33.880
<v Speaker 1>defeating the lizard brain, and that's kind of like what

0:12:33.920 --> 0:12:35.920
<v Speaker 1>we're talking about here in this episode. You know, the

0:12:36.200 --> 0:12:38.840
<v Speaker 1>basic part of our psyche that only cares about the

0:12:38.840 --> 0:12:43.080
<v Speaker 1>most fundamental aspects of life, like surviving, eating, and procreating,

0:12:43.240 --> 0:12:46.480
<v Speaker 1>which are all good, yea necessary things. I like all

0:12:46.520 --> 0:12:50.440
<v Speaker 1>the above, you know, but that lizard brain can also

0:12:50.520 --> 0:12:54.160
<v Speaker 1>cause us to function with the survivalist short term mentality.

0:12:54.520 --> 0:12:58.280
<v Speaker 1>And Matt, I remember hearing Tim Urban say this. He said,

0:12:58.520 --> 0:13:00.840
<v Speaker 1>the world we were programmed to be in and didn't

0:13:00.840 --> 0:13:04.240
<v Speaker 1>have long term projects that often. So so basically the

0:13:04.760 --> 0:13:08.079
<v Speaker 1>reality that our ancestors grew up in long term wasn't

0:13:08.120 --> 0:13:11.960
<v Speaker 1>really a thing, Like nobody was investing for retirement. Like

0:13:11.960 --> 0:13:14.480
<v Speaker 1>our brains haven't kept up with the new reality of

0:13:14.760 --> 0:13:16.960
<v Speaker 1>much longer life spans and four one k's and all

0:13:17.000 --> 0:13:19.760
<v Speaker 1>the stuff that come along with those things, right, and

0:13:19.800 --> 0:13:22.400
<v Speaker 1>so it's just no surprise that our brains have had

0:13:22.440 --> 0:13:26.040
<v Speaker 1>trouble keeping up with this new reality, albeit a very fortunate.

0:13:25.679 --> 0:13:26.360
<v Speaker 2>Reality, right.

0:13:26.360 --> 0:13:29.800
<v Speaker 1>I mean, I personally like electricity or plumbing. I'm not

0:13:29.880 --> 0:13:31.720
<v Speaker 1>mad about any of the progress that we've made, but

0:13:31.760 --> 0:13:33.839
<v Speaker 1>it comes with, like I said, double edged short, it

0:13:33.840 --> 0:13:36.400
<v Speaker 1>comes to the downside and somethings with something we need

0:13:36.440 --> 0:13:38.520
<v Speaker 1>to pay attention to if we want to live a

0:13:38.559 --> 0:13:41.319
<v Speaker 1>fulfilling life and one that also comes along with financial

0:13:41.360 --> 0:13:42.240
<v Speaker 1>security at the same time.

0:13:42.320 --> 0:13:43.800
<v Speaker 2>Yeah, yeah, there's no part of me that wants to

0:13:43.840 --> 0:13:47.160
<v Speaker 2>go back five hundred years ago. There are a lot

0:13:47.200 --> 0:13:48.640
<v Speaker 2>of things that we don't have to worry about there

0:13:48.640 --> 0:13:52.440
<v Speaker 2>are a lot of diseases that would not so much progress. Yeah, exactly,

0:13:52.440 --> 0:13:54.319
<v Speaker 2>Like I'm very, very happy to be living in the

0:13:54.360 --> 0:13:54.760
<v Speaker 2>air that word.

0:13:54.800 --> 0:13:57.760
<v Speaker 1>I mean, even even if you're in the bottom twentieth

0:13:57.800 --> 0:14:00.160
<v Speaker 1>percentile of Americans, you're living better than French kings did

0:14:00.160 --> 0:14:03.640
<v Speaker 1>three hundred years ago, which is I mean just pretty

0:14:03.679 --> 0:14:05.600
<v Speaker 1>amazing to think about, Like had some perks they would

0:14:05.600 --> 0:14:06.440
<v Speaker 1>trade places for.

0:14:07.320 --> 0:14:09.160
<v Speaker 2>Yeah, okay. So one of the problems I think we

0:14:09.240 --> 0:14:13.439
<v Speaker 2>face that stems from what Seth Goudin calls the lizard brain,

0:14:14.160 --> 0:14:16.760
<v Speaker 2>is that we all have a tendency to overvalue the present.

0:14:17.280 --> 0:14:20.360
<v Speaker 2>This is called present bias. There's a study from twenty

0:14:20.440 --> 0:14:23.920
<v Speaker 2>nineteen and they found that present biased consumers are more

0:14:24.040 --> 0:14:27.000
<v Speaker 2>likely to spend in the present and less likely to

0:14:27.120 --> 0:14:31.080
<v Speaker 2>save for the future. And obviously this makes sense given

0:14:31.360 --> 0:14:35.240
<v Speaker 2>where we've come from ancestrally, like our brains they just

0:14:35.320 --> 0:14:38.320
<v Speaker 2>haven't adapted to this long term thinking that's required as

0:14:38.400 --> 0:14:40.800
<v Speaker 2>lifespans have increased and just our need to build up

0:14:40.840 --> 0:14:44.560
<v Speaker 2>assets for you know, like potentially multiple decades. That's the

0:14:44.560 --> 0:14:46.240
<v Speaker 2>reality now that we live in Like this is.

0:14:46.240 --> 0:14:48.320
<v Speaker 1>The exact opposite of what used to happen when our

0:14:48.320 --> 0:14:51.760
<v Speaker 1>ancestors would come across food like they didn't. Now we

0:14:51.800 --> 0:14:53.720
<v Speaker 1>have as much food as we want and our fingertips

0:14:53.720 --> 0:14:54.960
<v Speaker 1>to a certain career. Right, you can walk into a

0:14:54.960 --> 0:14:56.960
<v Speaker 1>gross shore get whatever you want. Before it was like

0:14:56.960 --> 0:14:59.280
<v Speaker 1>you come upon food, you almost have to hoard it. Yeah,

0:14:59.360 --> 0:14:59.880
<v Speaker 1>you almost have to.

0:15:00.320 --> 0:15:02.880
<v Speaker 2>You can arrise that honey, like that's some good stuff.

0:15:02.960 --> 0:15:06.200
<v Speaker 2>But now everything is sweet, and we still crave sugar,

0:15:06.760 --> 0:15:07.160
<v Speaker 2>that's right.

0:15:07.200 --> 0:15:09.880
<v Speaker 1>But unlike our ancestors, we can get them whenever we

0:15:09.920 --> 0:15:11.440
<v Speaker 1>want it, and so we don't have to.

0:15:11.600 --> 0:15:13.680
<v Speaker 2>And they're quite refined, but we still like to eat.

0:15:13.520 --> 0:15:15.160
<v Speaker 1>Them the way ancestors did. And so when we have

0:15:15.200 --> 0:15:16.200
<v Speaker 1>it like we want to consume it.

0:15:16.280 --> 0:15:18.440
<v Speaker 2>Yeah. Yeah, because this present bias is something that we're

0:15:18.440 --> 0:15:21.040
<v Speaker 2>continually rubbing up against. We just have a hard time

0:15:21.200 --> 0:15:23.720
<v Speaker 2>mustering this self control, even though we know that we

0:15:23.720 --> 0:15:26.480
<v Speaker 2>don't need, for instance, those additional calories via that sugar.

0:15:26.600 --> 0:15:28.960
<v Speaker 2>We lack this self control that's needed when it comes

0:15:29.000 --> 0:15:32.120
<v Speaker 2>to your finances, curb spending and to set more aside

0:15:32.160 --> 0:15:34.280
<v Speaker 2>for your future. But the good news is that there

0:15:34.280 --> 0:15:37.080
<v Speaker 2>are some tools at our disposal in order to help us,

0:15:37.440 --> 0:15:38.920
<v Speaker 2>you know, within this quest on our as we're on

0:15:39.000 --> 0:15:42.320
<v Speaker 2>our path to financial independence. So we'll discuss some other

0:15:42.480 --> 0:15:45.640
<v Speaker 2>psychological hurdles that we face and how to overcome them

0:15:46.080 --> 0:15:46.680
<v Speaker 2>right after this.

0:15:56.080 --> 0:15:58.880
<v Speaker 1>All right, Matt, let's keep going. We're getting psychological with

0:15:58.920 --> 0:16:02.040
<v Speaker 1>this one. It's true our brains conspire against us and

0:16:02.240 --> 0:16:03.800
<v Speaker 1>they cause us to do things that aren't in our

0:16:03.840 --> 0:16:04.440
<v Speaker 1>best interest.

0:16:04.880 --> 0:16:07.400
<v Speaker 2>And overcoming the ancestral lizard brain.

0:16:07.520 --> 0:16:10.400
<v Speaker 1>Yeah, I mean, I think back to middle school and

0:16:10.800 --> 0:16:13.560
<v Speaker 1>uh it just or even even high school. I was

0:16:13.600 --> 0:16:16.400
<v Speaker 1>babb with the ladies and I remember trying, like I

0:16:16.480 --> 0:16:18.600
<v Speaker 1>wanted to ask somebody out on a date or something

0:16:18.640 --> 0:16:20.920
<v Speaker 1>like that. I was so nervous that that person was

0:16:20.960 --> 0:16:22.320
<v Speaker 1>going to say no. And it took me a while

0:16:22.400 --> 0:16:24.720
<v Speaker 1>to come to grips with the fact that what if

0:16:24.720 --> 0:16:26.480
<v Speaker 1>they do say, Now, what's the worst thing that happens,

0:16:26.600 --> 0:16:28.480
<v Speaker 1>Like you feel bad for a second. What if they

0:16:28.520 --> 0:16:30.400
<v Speaker 1>say yes, you have this awesome chance to hang out

0:16:30.400 --> 0:16:32.200
<v Speaker 1>with this person that you would really like to spend

0:16:32.240 --> 0:16:32.720
<v Speaker 1>some time with.

0:16:33.000 --> 0:16:36.400
<v Speaker 2>So I com back to Joel's base desire exactly.

0:16:36.960 --> 0:16:39.320
<v Speaker 1>Well, these are the kind of things that, like we

0:16:39.080 --> 0:16:41.520
<v Speaker 1>we have a hard time rationalize. It took me a

0:16:41.520 --> 0:16:44.040
<v Speaker 1>long time to come to that conclusion, to realize that

0:16:44.200 --> 0:16:45.800
<v Speaker 1>the stakes were actually a lot lower than.

0:16:45.680 --> 0:16:48.880
<v Speaker 2>I thought that you weren't in literal life harm because like,

0:16:48.920 --> 0:16:50.840
<v Speaker 2>that's what it feels like. That's exactly when it's when

0:16:50.880 --> 0:16:53.440
<v Speaker 2>faced with either confrontation, at least when you're sixteen, Yeah,

0:16:53.560 --> 0:16:55.680
<v Speaker 2>something like that. It feels that like, literally, I'm going

0:16:55.720 --> 0:16:58.040
<v Speaker 2>to die, like, which is why that's a phrase that

0:16:58.080 --> 0:16:59.600
<v Speaker 2>you hear teenagers say, because I think a lot of

0:16:59.640 --> 0:17:02.640
<v Speaker 2>time like the haven't oftentimes like identified that, No, you're

0:17:02.640 --> 0:17:05.719
<v Speaker 2>not literally gonna die, even though I totally get that

0:17:05.720 --> 0:17:08.400
<v Speaker 2>that's what it feels like. Yeah, that's what we're oftentimes

0:17:08.440 --> 0:17:10.480
<v Speaker 2>trying to overcome. Right, But like we were just talking

0:17:10.480 --> 0:17:13.040
<v Speaker 2>about present bias, you know, just before the break, and

0:17:13.080 --> 0:17:15.080
<v Speaker 2>how we fail to think ahead, how we fail to

0:17:15.119 --> 0:17:17.280
<v Speaker 2>prepare for the future by investing our money. And I

0:17:17.320 --> 0:17:19.720
<v Speaker 2>think that one of the reasons that so many folks

0:17:19.760 --> 0:17:22.159
<v Speaker 2>don't have enough in retirement is simply because it's so

0:17:22.240 --> 0:17:26.160
<v Speaker 2>difficult for us to understand the concept of compounding, right,

0:17:26.240 --> 0:17:28.879
<v Speaker 2>Like it is tough to wrap your mind around. I

0:17:28.880 --> 0:17:31.840
<v Speaker 2>would say that most things in our lives actually occur linearly.

0:17:32.320 --> 0:17:35.320
<v Speaker 2>It's nice and orderly. One thing happens after the other,

0:17:35.640 --> 0:17:40.240
<v Speaker 2>as opposed to things happening exponentially, which at least personally,

0:17:40.359 --> 0:17:43.080
<v Speaker 2>it feels a bit more chaotic. It's certainly more complex,

0:17:43.320 --> 0:17:45.679
<v Speaker 2>but it's also more difficult to comprehend.

0:17:46.040 --> 0:17:47.960
<v Speaker 1>It's too complex for us to really wrap our minds are.

0:17:48.040 --> 0:17:50.280
<v Speaker 1>It's kind of like those big, big numbers, like, oh,

0:17:50.440 --> 0:17:52.320
<v Speaker 1>we a trillion dollars worth of.

0:17:52.240 --> 0:17:54.560
<v Speaker 2>This or that spending. It's like, what exactly does that mean?

0:17:54.600 --> 0:17:56.480
<v Speaker 1>And we see a bill like that and we just

0:17:56.560 --> 0:18:00.480
<v Speaker 1>chalk it up to how future generations just ahead paying

0:18:00.520 --> 0:18:03.239
<v Speaker 1>off these desks. But a trillion dollars is substantial, and

0:18:03.280 --> 0:18:06.000
<v Speaker 1>we just I'll admit I have a hard time explaining

0:18:06.040 --> 0:18:08.280
<v Speaker 1>how much a trillion dollars is. It's pretty it blows

0:18:08.280 --> 0:18:08.560
<v Speaker 1>my mind.

0:18:08.680 --> 0:18:11.440
<v Speaker 2>Yes, okay, So, for instance, so we're talking about numbers.

0:18:11.480 --> 0:18:14.760
<v Speaker 2>Take a simple math problem of addition five plus five

0:18:15.119 --> 0:18:18.000
<v Speaker 2>plus five plus five plus five and so you know

0:18:18.080 --> 0:18:19.880
<v Speaker 2>the answer. Pick me if you're keeping up. You heard

0:18:19.880 --> 0:18:23.320
<v Speaker 2>me say five five times, So we're talking about a sum.

0:18:23.280 --> 0:18:24.520
<v Speaker 1>Of twenty five.

0:18:24.600 --> 0:18:26.520
<v Speaker 2>There you go, so smart. I'm hoping there's a lot

0:18:26.520 --> 0:18:29.360
<v Speaker 2>of folks that answered out loud. But now take those

0:18:29.400 --> 0:18:33.480
<v Speaker 2>same fives and then multiply them, right, So five times

0:18:33.520 --> 0:18:37.640
<v Speaker 2>five times five times five times five. We might have

0:18:37.680 --> 0:18:40.000
<v Speaker 2>some rare math geniuses out there, but the answer here

0:18:40.720 --> 0:18:44.800
<v Speaker 2>is three twenty five. And this is I wouldn't have

0:18:44.840 --> 0:18:47.240
<v Speaker 2>gotten there. I wouldn't have either. Basically, what I'm getting

0:18:47.240 --> 0:18:50.040
<v Speaker 2>at it's this is a much more complex problem, and

0:18:50.119 --> 0:18:52.879
<v Speaker 2>it's just simply more difficult to comprehend and then to

0:18:53.160 --> 0:18:56.240
<v Speaker 2>actually apply it to our money, specifically to our investments.

0:18:56.480 --> 0:18:58.840
<v Speaker 1>But this is so important to understand because this is

0:18:58.880 --> 0:19:01.240
<v Speaker 1>the basis for turns that we're going to get in

0:19:01.280 --> 0:19:03.919
<v Speaker 1>the stock market. It's a different set of skills, and

0:19:03.960 --> 0:19:06.400
<v Speaker 1>most folks are not able to simply figure this out

0:19:06.400 --> 0:19:08.760
<v Speaker 1>on the fly. So let's give another example on the

0:19:08.760 --> 0:19:11.679
<v Speaker 1>compounding front, Matt, Like, imagine taking a big sheet of

0:19:11.680 --> 0:19:13.800
<v Speaker 1>paper and folding it in half. But then you fold

0:19:13.840 --> 0:19:15.760
<v Speaker 1>it in half again and again until you've done this

0:19:16.200 --> 0:19:19.840
<v Speaker 1>fifty times, which fifty sounds reasonable, right, right, because you're like, oh,

0:19:20.000 --> 0:19:22.040
<v Speaker 1>you can do something and fifty times, but no, you've

0:19:22.119 --> 0:19:25.359
<v Speaker 1>actually yeah, that's actually physically impossible. Right, But if you

0:19:25.400 --> 0:19:28.760
<v Speaker 1>were to do this, if it were possible, how tall

0:19:28.800 --> 0:19:31.159
<v Speaker 1>would that stack of paper be? It turns out to

0:19:31.320 --> 0:19:35.000
<v Speaker 1>be sixty four million miles tall, around two thirds of

0:19:35.000 --> 0:19:37.640
<v Speaker 1>the distance of the Sun, which is crazy doesn't seem

0:19:37.720 --> 0:19:39.399
<v Speaker 1>right when you put it in terms like that, But

0:19:39.440 --> 0:19:41.080
<v Speaker 1>that's what would happen if you had the ability to

0:19:41.320 --> 0:19:43.639
<v Speaker 1>make it happen. And so it's no wonder that Einstein

0:19:43.960 --> 0:19:46.679
<v Speaker 1>called compounding interest the eighth wonder of the world. It's

0:19:47.280 --> 0:19:49.119
<v Speaker 1>it's a wonder in the fact that we, like our

0:19:49.119 --> 0:19:50.880
<v Speaker 1>brains can't wrap around it. But it's also a wonder

0:19:50.880 --> 0:19:52.480
<v Speaker 1>in the fact that it can be a wealth generator.

0:19:52.680 --> 0:19:56.119
<v Speaker 1>Even though our rudimentary brains have a hard time understanding

0:19:56.160 --> 0:20:00.439
<v Speaker 1>exactly how it works. The reality is that it does.

0:20:00.320 --> 0:20:02.000
<v Speaker 2>Work, and it works to hard advantage. It just doesn't

0:20:02.040 --> 0:20:03.480
<v Speaker 2>work the way we think it should work, like it

0:20:03.720 --> 0:20:05.920
<v Speaker 2>just doesn't make sense, even though you can like sit

0:20:05.960 --> 0:20:08.159
<v Speaker 2>down and crunch the numbers, do the math like the

0:20:08.640 --> 0:20:10.840
<v Speaker 2>I think the rest of the Einstein quote is that, like,

0:20:10.960 --> 0:20:14.159
<v Speaker 2>those who understand compound interest will actually earn it, and

0:20:14.240 --> 0:20:16.320
<v Speaker 2>those who don't are going to end up paying it.

0:20:16.560 --> 0:20:19.560
<v Speaker 2>But again, just because our dumb brains don't actually, like

0:20:19.680 --> 0:20:22.560
<v Speaker 2>naturally conclude that this is possible, this doesn't mean that

0:20:22.600 --> 0:20:24.920
<v Speaker 2>we can't actually do the math and figure it out

0:20:24.920 --> 0:20:27.800
<v Speaker 2>because we just did it right, Like people have calculated

0:20:28.040 --> 0:20:30.040
<v Speaker 2>what the distance of that sheet of paper would be

0:20:30.160 --> 0:20:32.720
<v Speaker 2>were you to fold it fifty times and then so

0:20:32.800 --> 0:20:34.960
<v Speaker 2>the trick is to then take these principles and apply

0:20:35.040 --> 0:20:37.919
<v Speaker 2>them to investing. Basically, the earlier that you're able to

0:20:37.960 --> 0:20:40.280
<v Speaker 2>start investing and the more that you're able to keep

0:20:40.320 --> 0:20:42.359
<v Speaker 2>at it, the more that you're going to have at

0:20:42.359 --> 0:20:44.879
<v Speaker 2>the end of the day. What seems small is going

0:20:44.920 --> 0:20:46.760
<v Speaker 2>to be able to grow large because of this reality

0:20:47.000 --> 0:20:49.440
<v Speaker 2>that can just be so difficult to grasp. The longer

0:20:49.480 --> 0:20:51.879
<v Speaker 2>you allow your investments to double and then double again,

0:20:52.160 --> 0:20:55.000
<v Speaker 2>the more money is going to grow, giving you lots

0:20:55.040 --> 0:20:58.160
<v Speaker 2>more options. So one last example, let's say you start

0:20:58.200 --> 0:21:01.880
<v Speaker 2>out with nothing safe for retirement, like literally you've got

0:21:02.000 --> 0:21:05.600
<v Speaker 2>zero in your roth ira or your four one k.

0:21:05.680 --> 0:21:07.800
<v Speaker 1>Hopefully that's not where most of our lists find themselves.

0:21:07.800 --> 0:21:10.160
<v Speaker 2>Hopefully you've got like a little bit of seed money, right,

0:21:10.240 --> 0:21:11.760
<v Speaker 2>but let's say that's that is where you're starting from.

0:21:11.760 --> 0:21:14.920
<v Speaker 2>You you've literally got nothing set aside for retirement. Were

0:21:14.960 --> 0:21:17.720
<v Speaker 2>you to max out your roth Ira every year at

0:21:17.760 --> 0:21:20.359
<v Speaker 2>sixty five hundred dollars, it's going to take you a

0:21:20.359 --> 0:21:23.679
<v Speaker 2>little less than thirty six years to reach millionaire status.

0:21:23.760 --> 0:21:26.600
<v Speaker 2>To hit those you know those seven digits. That is

0:21:26.640 --> 0:21:28.280
<v Speaker 2>a long time, I will say, and again, but that's

0:21:28.280 --> 0:21:30.680
<v Speaker 2>assuming you know you're you're starting with nothing, a little

0:21:30.760 --> 0:21:33.919
<v Speaker 2>less than thirty six years. But then how long before

0:21:34.160 --> 0:21:37.240
<v Speaker 2>you have two million dollars? Well, you'll actually hit that

0:21:37.280 --> 0:21:40.720
<v Speaker 2>milestone in less than ten additional years. But then guess

0:21:40.720 --> 0:21:43.560
<v Speaker 2>what five more years in addition to that. Well, then

0:21:43.600 --> 0:21:46.080
<v Speaker 2>you're up to three million dollars. So the first million

0:21:46.440 --> 0:21:48.639
<v Speaker 2>took you a little less than thirty six years, but

0:21:48.680 --> 0:21:52.000
<v Speaker 2>then the subsequent millions after that then take less than

0:21:52.000 --> 0:21:54.080
<v Speaker 2>ten and then around five years.

0:21:54.080 --> 0:21:56.800
<v Speaker 1>And I always say your first crazy, the first million

0:21:56.840 --> 0:21:57.320
<v Speaker 1>is the hardest.

0:21:57.320 --> 0:22:01.399
<v Speaker 2>Well, yeah, no joke. And when you understand compound exactly like,

0:22:01.480 --> 0:22:03.800
<v Speaker 2>you can truly understand Like again, it's hard to wrap

0:22:03.800 --> 0:22:07.760
<v Speaker 2>your mind around, but you don't have to totally understand

0:22:07.800 --> 0:22:11.040
<v Speaker 2>it where it makes sense in your mind in order

0:22:11.040 --> 0:22:11.560
<v Speaker 2>for you to put.

0:22:11.480 --> 0:22:13.040
<v Speaker 1>It to use, in order for you to trust the

0:22:13.080 --> 0:22:15.880
<v Speaker 1>principle exactly see the reality of what it can provide. Yeah,

0:22:15.880 --> 0:22:17.359
<v Speaker 1>you're right, and I do think that that is a

0:22:17.400 --> 0:22:20.600
<v Speaker 1>really interesting point, that the first million is harder, largely

0:22:20.640 --> 0:22:23.080
<v Speaker 1>because your money is not working for you on your behalf.

0:22:23.119 --> 0:22:25.920
<v Speaker 1>Yet you're working to funnel money into this account that's

0:22:25.960 --> 0:22:28.119
<v Speaker 1>going to eventually do the work for you. But it

0:22:28.160 --> 0:22:30.359
<v Speaker 1>takes a while for that work to start to start happening.

0:22:30.359 --> 0:22:32.800
<v Speaker 1>But then once it starts happening, it starts to happen quickly.

0:22:32.800 --> 0:22:35.199
<v Speaker 1>It's like a snowball rolling down hill, right, And so

0:22:35.359 --> 0:22:38.160
<v Speaker 1>that's why, Yeah, our brains again have a hard time

0:22:38.240 --> 0:22:40.719
<v Speaker 1>understanding this concept. But if we can kind of at

0:22:40.800 --> 0:22:44.560
<v Speaker 1>least understand it a little bit and then to trust

0:22:44.560 --> 0:22:47.119
<v Speaker 1>the principle, trust the other reality that this is how

0:22:47.680 --> 0:22:51.080
<v Speaker 1>money works and how investing your money is going to

0:22:51.080 --> 0:22:53.480
<v Speaker 1>help grow your money over time, we can take advantage

0:22:53.480 --> 0:22:56.040
<v Speaker 1>of it. Whereas our lizard brain wants to say, I

0:22:56.040 --> 0:22:58.719
<v Speaker 1>don't know about this. I can't quite understand it, and

0:22:58.760 --> 0:23:01.919
<v Speaker 1>so maybe I should avoid like going in this direction.

0:23:02.080 --> 0:23:03.560
<v Speaker 1>I think it's probably where a lot of people, a

0:23:03.560 --> 0:23:04.960
<v Speaker 1>lot of people stand the way a lot of people

0:23:04.960 --> 0:23:07.680
<v Speaker 1>think about investing or saving money for the future.

0:23:07.680 --> 0:23:09.159
<v Speaker 2>Okay, so this is a random thought, but I was

0:23:09.200 --> 0:23:11.159
<v Speaker 2>thinking a back to like five hundred years ago or

0:23:11.160 --> 0:23:13.600
<v Speaker 2>I don't know, like five thousand years ago or something.

0:23:13.680 --> 0:23:16.480
<v Speaker 2>But like, in my mind, the only way that I

0:23:16.480 --> 0:23:19.440
<v Speaker 2>feel like folks way back in time had the ability

0:23:19.520 --> 0:23:24.200
<v Speaker 2>to experience exponential growth or compounding like that is if

0:23:24.240 --> 0:23:26.040
<v Speaker 2>so the beer we're drinking it is called end of plagues.

0:23:26.280 --> 0:23:28.280
<v Speaker 2>Is if they were if there's a plague upon them,

0:23:28.320 --> 0:23:30.679
<v Speaker 2>like literally, like a plague of locusts or rats or

0:23:30.680 --> 0:23:32.760
<v Speaker 2>something like that. I feel like back then they would

0:23:32.760 --> 0:23:35.960
<v Speaker 2>say even then, they didn't totally understand it, even though

0:23:35.960 --> 0:23:38.440
<v Speaker 2>they experienced it. And what they would say is like, oh, man,

0:23:38.520 --> 0:23:41.600
<v Speaker 2>the gods must be mad at me. We must sacrifice

0:23:41.720 --> 0:23:44.000
<v Speaker 2>whatever we need to do in order to appease the

0:23:44.320 --> 0:23:48.080
<v Speaker 2>appease the gods. But like that's an example of exponential growth, right,

0:23:48.119 --> 0:23:52.040
<v Speaker 2>Like when you've got a locust that multiplies and then

0:23:52.160 --> 0:23:54.880
<v Speaker 2>those locust multiplely, you know, Like that is an instance

0:23:55.560 --> 0:23:58.400
<v Speaker 2>I think in natural I don't know in the natural

0:23:58.520 --> 0:24:01.760
<v Speaker 2>environment where you might have experienced exponential growth or compounding.

0:24:02.000 --> 0:24:03.520
<v Speaker 2>Maybe again five hundred years.

0:24:03.359 --> 0:24:04.639
<v Speaker 1>Agea, so if theyve known a little bit more, they

0:24:04.640 --> 0:24:06.320
<v Speaker 1>would have realized what was going on beneath you.

0:24:06.280 --> 0:24:08.280
<v Speaker 2>Would have said, Aha, here's what's going on.

0:24:08.320 --> 0:24:13.200
<v Speaker 1>This is just science, not some sort of apocalyptic plague

0:24:13.320 --> 0:24:16.359
<v Speaker 1>being sent after me and by some higher power. Yeah sure, yeah, right,

0:24:16.400 --> 0:24:18.880
<v Speaker 1>let's talk about how our lizard brains work against us

0:24:18.920 --> 0:24:21.600
<v Speaker 1>in regards to how we use money in the present too.

0:24:21.920 --> 0:24:24.840
<v Speaker 1>I think one way that our idiot brains keep us

0:24:25.119 --> 0:24:27.840
<v Speaker 1>from making progress is it stops us from investing as

0:24:27.880 --> 0:24:29.399
<v Speaker 1>much as we could or as much as we should,

0:24:29.560 --> 0:24:32.080
<v Speaker 1>because we don't fully comprehend the process or we're not

0:24:32.160 --> 0:24:35.600
<v Speaker 1>willing to funnel our money in that direction. But on

0:24:35.640 --> 0:24:37.520
<v Speaker 1>the other side of the coin is the fact that

0:24:37.560 --> 0:24:40.320
<v Speaker 1>we don't save and invest enough because we're spending every

0:24:40.320 --> 0:24:43.240
<v Speaker 1>dollar we make. And that is the American way, right.

0:24:43.240 --> 0:24:45.520
<v Speaker 1>I think when you look at the savings rate right

0:24:45.560 --> 0:24:47.920
<v Speaker 1>now in the United States of America, it's like, what

0:24:48.000 --> 0:24:50.639
<v Speaker 1>two point three cents on the dollar is what we

0:24:50.680 --> 0:24:54.879
<v Speaker 1>save on average, which is pretty pathetic. And specifically, let's

0:24:54.880 --> 0:24:57.160
<v Speaker 1>throw out some examples, Matt and discuss kind of what's

0:24:57.200 --> 0:25:00.679
<v Speaker 1>going on under the surface. Some situations it might trigger

0:25:00.760 --> 0:25:03.840
<v Speaker 1>our idiot brains, but tricking us really into doing something

0:25:04.080 --> 0:25:06.600
<v Speaker 1>that's not in our best interest. I feel like this

0:25:06.720 --> 0:25:10.640
<v Speaker 1>often hits us on the shopping front, and I think,

0:25:10.880 --> 0:25:15.560
<v Speaker 1>especially in our ever interconnected world, we're just bombarded by ways,

0:25:15.640 --> 0:25:18.720
<v Speaker 1>avenues and means to shop more than ever before too.

0:25:18.840 --> 0:25:23.000
<v Speaker 2>Yeah, like the seventy percent off sign falling prices at

0:25:23.040 --> 0:25:27.160
<v Speaker 2>Walmart or Resist like. Sales like this just trigger us

0:25:27.280 --> 0:25:30.080
<v Speaker 2>so much, like I feel like it activates something within

0:25:30.160 --> 0:25:32.960
<v Speaker 2>that lizard brain. It's sort of like this this limited

0:25:33.000 --> 0:25:36.439
<v Speaker 2>time only phenomena, which again a long time ago, we

0:25:36.520 --> 0:25:38.520
<v Speaker 2>had to take advantage of stuff like that when we

0:25:38.520 --> 0:25:42.680
<v Speaker 2>were hunter gatherers. But now that impulse is working against us,

0:25:43.040 --> 0:25:46.000
<v Speaker 2>and even more so given the preponderance actually a fake

0:25:46.080 --> 0:25:48.159
<v Speaker 2>deals out there that can be found online thanks to

0:25:48.240 --> 0:25:51.119
<v Speaker 2>the way that pricing works on the internet. What's the

0:25:51.119 --> 0:25:53.720
<v Speaker 2>actual real price? Who knows? Right? Like, what is the

0:25:53.760 --> 0:25:56.840
<v Speaker 2>actual list price? What is the manufacturer? Is that where

0:25:56.840 --> 0:25:58.680
<v Speaker 2>the thing actually costs? Well, of course not because there's

0:25:58.880 --> 0:26:02.000
<v Speaker 2>profit built in, but it's tough to know what, you know,

0:26:02.080 --> 0:26:04.680
<v Speaker 2>how good of a deal that you're actually that you're

0:26:04.680 --> 0:26:06.800
<v Speaker 2>actually looking at. But yeah, when you're shopping all line

0:26:06.800 --> 0:26:08.800
<v Speaker 2>and you see that it's a negative thirty percent and

0:26:08.840 --> 0:26:12.359
<v Speaker 2>it's written in all read, yeah, we're conditioned to know, oh,

0:26:12.680 --> 0:26:15.600
<v Speaker 2>it's time to pounce. We have been conditioned to know

0:26:15.640 --> 0:26:17.760
<v Speaker 2>that this is a deal. It's a signal to buy.

0:26:18.560 --> 0:26:21.240
<v Speaker 2>And the original price it's great out It's got like

0:26:21.280 --> 0:26:24.000
<v Speaker 2>a little little line cut through it, and I saw

0:26:24.080 --> 0:26:28.080
<v Speaker 2>two Amazon. They're just stacking all the tactics against us,

0:26:28.440 --> 0:26:30.200
<v Speaker 2>and now it says like deal and it is also

0:26:30.240 --> 0:26:32.760
<v Speaker 2>written in like all caps red letters in order to

0:26:33.200 --> 0:26:36.719
<v Speaker 2>again to kind of evoke that emotion that tells us

0:26:36.720 --> 0:26:38.359
<v Speaker 2>that we should be making a purchase right now. They

0:26:38.359 --> 0:26:40.680
<v Speaker 2>want you to feel like a fool for passing up

0:26:40.800 --> 0:26:43.240
<v Speaker 2>on a deal as good as this one, which I'm

0:26:43.240 --> 0:26:45.200
<v Speaker 2>gonna be honest, like, this is one that has been

0:26:45.240 --> 0:26:48.159
<v Speaker 2>difficult for me for a long time because that I

0:26:48.160 --> 0:26:50.359
<v Speaker 2>feel like I've gotten a lot better. I've grown in this,

0:26:50.800 --> 0:26:53.840
<v Speaker 2>but only as I've started to realize the fact that

0:26:53.880 --> 0:26:56.119
<v Speaker 2>this is what's happening behind the scenes, right only as

0:26:56.160 --> 0:26:57.760
<v Speaker 2>I've started to be like, wait a second, that's my

0:26:57.800 --> 0:26:59.840
<v Speaker 2>lizard brain trying to get me to do something that's

0:26:59.840 --> 0:27:02.280
<v Speaker 2>not my best interest. But I was like all about

0:27:02.280 --> 0:27:04.240
<v Speaker 2>the deals, and I was like, I realized I was

0:27:04.240 --> 0:27:06.800
<v Speaker 2>just spending too much time thinking about buying stuff and

0:27:06.880 --> 0:27:09.400
<v Speaker 2>trying to get a good deal on things, and the

0:27:09.400 --> 0:27:11.760
<v Speaker 2>best thing to do was to want less stuff and

0:27:11.800 --> 0:27:14.520
<v Speaker 2>to care less about the prices of things and just

0:27:15.080 --> 0:27:17.480
<v Speaker 2>not be into shopping nearly as much as I was.

0:27:17.560 --> 0:27:20.679
<v Speaker 2>So it's I think I inherited that gene from my

0:27:20.680 --> 0:27:23.080
<v Speaker 2>mom to a certain dream. Not trying to throw shade mom,

0:27:23.320 --> 0:27:25.239
<v Speaker 2>but this is one of those things where I think

0:27:25.280 --> 0:27:30.399
<v Speaker 2>a lot of people, especially in today's era, when Amazon

0:27:30.680 --> 0:27:34.440
<v Speaker 2>and Instagram and email newsletters kind of pull at us,

0:27:34.520 --> 0:27:36.920
<v Speaker 2>trying to get us to spend money, hard us from

0:27:36.920 --> 0:27:39.120
<v Speaker 2>our money, and they're using all sorts of sneaky tactics.

0:27:39.400 --> 0:27:41.199
<v Speaker 1>It is. It is something like most of us are

0:27:41.240 --> 0:27:41.879
<v Speaker 1>susceptible to.

0:27:42.000 --> 0:27:44.560
<v Speaker 2>Yeah, well, I mean, like you said, email newsletter or whatever,

0:27:44.680 --> 0:27:47.840
<v Speaker 2>like the abandoned cart email where retailer checks in with you.

0:27:47.880 --> 0:27:50.440
<v Speaker 2>I mean, dude, like there is an entire offering you.

0:27:50.359 --> 0:27:52.560
<v Speaker 1>An additional discount because you walked away.

0:27:52.600 --> 0:27:55.120
<v Speaker 2>Here's a coupon code. Did life get busy? Like all

0:27:55.160 --> 0:27:57.119
<v Speaker 2>of these things that triggered the like, oh yeah, this

0:27:57.160 --> 0:27:58.840
<v Speaker 2>is something that was important to me that it should

0:27:58.840 --> 0:28:01.240
<v Speaker 2>be doing, and I should be so thankful that they're

0:28:01.240 --> 0:28:05.359
<v Speaker 2>following up with at CRM, Like customer relationship management, that

0:28:05.560 --> 0:28:09.320
<v Speaker 2>is an entire industry, and it's not that it's evil,

0:28:09.400 --> 0:28:11.800
<v Speaker 2>but I mean their sole goal is to get you

0:28:11.840 --> 0:28:15.040
<v Speaker 2>to buy more stuff, whether that's them keeping up with

0:28:15.119 --> 0:28:17.560
<v Speaker 2>the different purchases that you've made, but not. Oftentimes it's

0:28:17.560 --> 0:28:19.040
<v Speaker 2>not even the things that you buy, it's the stuff

0:28:19.040 --> 0:28:22.119
<v Speaker 2>that you're looking at. It's the things like on Instagram,

0:28:22.200 --> 0:28:24.359
<v Speaker 2>it's the ads that you linger on or the ads

0:28:24.359 --> 0:28:26.920
<v Speaker 2>that you swipe on where there's a carousel because you're like, oh,

0:28:26.960 --> 0:28:28.919
<v Speaker 2>I really like that first item. Let me see if

0:28:28.920 --> 0:28:31.240
<v Speaker 2>they got some of the other stuff on sale up.

0:28:31.640 --> 0:28:34.199
<v Speaker 2>And then you're feeding the system, going back to the

0:28:34.200 --> 0:28:37.159
<v Speaker 2>whole free TV thing, like they now know more about you.

0:28:37.200 --> 0:28:39.320
<v Speaker 2>That's gonna end up costing you more money down the road.

0:28:39.400 --> 0:28:42.440
<v Speaker 1>Yeah, window shopping used to be a completely innocent activity,

0:28:42.680 --> 0:28:46.480
<v Speaker 1>and now window shopping is watching you a window into

0:28:46.560 --> 0:28:49.240
<v Speaker 1>your soul for advertisers, for people that want to sell

0:28:49.280 --> 0:28:52.960
<v Speaker 1>you stuff, which is only really putting us at more

0:28:52.960 --> 0:28:55.680
<v Speaker 1>of a disadvantage when it comes to like our brain

0:28:56.040 --> 0:28:57.000
<v Speaker 1>and how we react.

0:28:57.080 --> 0:28:59.360
<v Speaker 2>Yeah, and this isn't to like demonize the folks that

0:28:59.400 --> 0:29:01.520
<v Speaker 2>are in that, Like I used to be an advertising myself,

0:29:01.560 --> 0:29:04.680
<v Speaker 2>but it's important as consumers to highlight the fact that

0:29:04.720 --> 0:29:07.360
<v Speaker 2>this is what's going on, so that we're essentially we're

0:29:07.360 --> 0:29:08.560
<v Speaker 2>equipping other consumers out.

0:29:08.680 --> 0:29:10.400
<v Speaker 1>So you can put that shield up because it's a

0:29:10.400 --> 0:29:13.840
<v Speaker 1>fair fight and yeah, and be like stop yeah. Well,

0:29:13.840 --> 0:29:15.880
<v Speaker 1>and we'll give some practical ways to in a bit

0:29:15.920 --> 0:29:18.240
<v Speaker 1>to kind of help make that a reality, to help

0:29:18.360 --> 0:29:21.600
<v Speaker 1>stop your brain from progressing this way. But part of

0:29:21.640 --> 0:29:23.280
<v Speaker 1>the beginning at least is to highlight some of the

0:29:23.280 --> 0:29:25.880
<v Speaker 1>ways that happens. Another thing is like the impulse by right,

0:29:25.880 --> 0:29:27.479
<v Speaker 1>that's a struggle for lots of other people out there.

0:29:27.480 --> 0:29:29.600
<v Speaker 1>It's not just a sale. It's a good deal, but

0:29:29.640 --> 0:29:32.400
<v Speaker 1>it's and maybe sometimes you do find the perfect thing

0:29:32.440 --> 0:29:34.760
<v Speaker 1>at a thrift store or an artist market. I've done that,

0:29:35.040 --> 0:29:37.480
<v Speaker 1>and you make the purchase because it really is kind

0:29:37.480 --> 0:29:39.640
<v Speaker 1>of something that's not going to come along again. But

0:29:39.680 --> 0:29:42.400
<v Speaker 1>there's often something else that causes us to make an

0:29:42.400 --> 0:29:45.080
<v Speaker 1>impulse buy. It's when we feel like we deserve it, right,

0:29:45.160 --> 0:29:46.400
<v Speaker 1>it's time to treat ourselves.

0:29:46.520 --> 0:29:46.600
<v Speaker 2>Ye.

0:29:46.800 --> 0:29:48.320
<v Speaker 1>And so maybe you've had a hard week at work,

0:29:48.400 --> 0:29:48.680
<v Speaker 1>which in.

0:29:48.760 --> 0:29:50.760
<v Speaker 2>Reality is just a moment of weakness.

0:29:50.480 --> 0:29:52.560
<v Speaker 1>Exactly, That's exactly what it is. It's not that you've

0:29:52.600 --> 0:29:54.800
<v Speaker 1>actually found the right thing that's never going to come

0:29:54.840 --> 0:29:57.520
<v Speaker 1>along again. It's that you're trying to soothe yourself through

0:29:57.560 --> 0:30:01.320
<v Speaker 1>some consumption, and so yet buying something can provide a

0:30:01.360 --> 0:30:03.560
<v Speaker 1>temporary relief, It can make you feel better for a second,

0:30:03.560 --> 0:30:05.720
<v Speaker 1>like you click buy and you're like, ah, I feel

0:30:06.040 --> 0:30:08.600
<v Speaker 1>I'm you know, this is just a method of sweet

0:30:08.240 --> 0:30:12.200
<v Speaker 1>self soothing, right, But look back maybe to a recent

0:30:12.200 --> 0:30:14.360
<v Speaker 1>impulse buy, what emotions triggered it, and how did you

0:30:14.360 --> 0:30:17.280
<v Speaker 1>feel afterwards? I think those are good questions to ask yourself.

0:30:17.680 --> 0:30:20.240
<v Speaker 1>And I realized maybe I'm sounding a little bit like

0:30:20.240 --> 0:30:21.800
<v Speaker 1>a therapist right now, taking a page out of my

0:30:21.800 --> 0:30:24.600
<v Speaker 1>wife's book. But asking those questions are going to help

0:30:24.640 --> 0:30:27.360
<v Speaker 1>you get to the heart of the why behind the

0:30:27.400 --> 0:30:29.360
<v Speaker 1>impulse spending that you've done, and it can allow you

0:30:29.400 --> 0:30:32.520
<v Speaker 1>to recognize them moving forward, because it's typically matt it's

0:30:32.520 --> 0:30:35.480
<v Speaker 1>going to be those same impulses, those same triggers that

0:30:35.600 --> 0:30:36.760
<v Speaker 1>cause you to do it in the future, and if

0:30:36.800 --> 0:30:38.760
<v Speaker 1>you can identify them, you might be able to catch

0:30:38.760 --> 0:30:41.960
<v Speaker 1>yourself in the act next time you are tempted to

0:30:42.000 --> 0:30:42.560
<v Speaker 1>buy on the fly.

0:30:42.720 --> 0:30:45.320
<v Speaker 2>That's right. Yeah, So retailers they also use just different

0:30:45.320 --> 0:30:48.280
<v Speaker 2>subtle tricks out there as well, like free shipping. Again,

0:30:48.400 --> 0:30:50.040
<v Speaker 2>like when it comes to online shopping, that's one of

0:30:50.080 --> 0:30:53.360
<v Speaker 2>the words that's written in all caps emboldened off to

0:30:53.400 --> 0:30:56.200
<v Speaker 2>the side. Do you see free and you think, oh, yeah,

0:30:56.800 --> 0:30:59.800
<v Speaker 2>somehow this is free even though there is a prices station.

0:31:00.080 --> 0:31:02.720
<v Speaker 2>You know, they're not losing money on shipping. Come on, exactly,

0:31:02.760 --> 0:31:05.880
<v Speaker 2>it's not truly free shipping. And we also know that

0:31:05.920 --> 0:31:08.840
<v Speaker 2>even if we pay for something in for easy installments,

0:31:09.200 --> 0:31:11.120
<v Speaker 2>that will end up paying the same amount in the end.

0:31:11.160 --> 0:31:14.040
<v Speaker 2>They're just making it easier for you by not pay later.

0:31:14.120 --> 0:31:16.840
<v Speaker 1>Adds to the frictionlessness of it all. Yeah, they're reducing

0:31:16.840 --> 0:31:19.400
<v Speaker 1>the friction just enough, but we know it logically we're

0:31:19.400 --> 0:31:20.800
<v Speaker 1>paying the same amount anyway.

0:31:20.920 --> 0:31:23.480
<v Speaker 2>Yeah, but by doing that, they're able to actually garner

0:31:23.480 --> 0:31:25.960
<v Speaker 2>a sale for most that otherwise they wouldn't get and

0:31:26.160 --> 0:31:28.880
<v Speaker 2>we find ourselves parted with our money when we might

0:31:28.920 --> 0:31:32.120
<v Speaker 2>have otherwise saved it. So again, awareness of how these

0:31:32.120 --> 0:31:35.320
<v Speaker 2>different strategies and tactics and tricks impact us is crucial

0:31:35.360 --> 0:31:37.120
<v Speaker 2>so that we can put up a good fight. I

0:31:37.160 --> 0:31:39.400
<v Speaker 2>will say, like I think for me, I don't know

0:31:39.480 --> 0:31:41.560
<v Speaker 2>for me to say, the whole sale mentality, it's not

0:31:41.640 --> 0:31:44.760
<v Speaker 2>something that gets me. You know, my adrenaline mies don't

0:31:45.000 --> 0:31:47.160
<v Speaker 2>dilate or whatever. My people don't use.

0:31:47.160 --> 0:31:49.280
<v Speaker 1>It's an impervious robot to a certain extent.

0:31:49.280 --> 0:31:53.040
<v Speaker 2>But we know what I'm not impervious to what is uh, messaging,

0:31:53.080 --> 0:31:55.800
<v Speaker 2>like when they try to sell you an image or

0:31:55.840 --> 0:31:59.360
<v Speaker 2>when they're trying to sell you basically like a message,

0:31:59.600 --> 0:32:03.120
<v Speaker 2>even if it's subconscious, right, Like, like I'm specifically thinking

0:32:03.160 --> 0:32:06.320
<v Speaker 2>about it. Like I bought a really nice coffee grinder recently.

0:32:06.480 --> 0:32:07.960
<v Speaker 2>We talked about it maybe a couple months ago. I

0:32:08.000 --> 0:32:10.760
<v Speaker 2>was thinking about getting Actually we talked with Brandon on Monday.

0:32:10.800 --> 0:32:12.040
<v Speaker 2>That's one of the things him and I nerded out

0:32:12.080 --> 0:32:15.600
<v Speaker 2>about because he actually recently bought a blade. Well, mine

0:32:15.640 --> 0:32:18.200
<v Speaker 2>is a flat blade grinder. I think his was kindic cool. Oh,

0:32:18.640 --> 0:32:21.120
<v Speaker 2>I don't know the difference. Yeah, he was also considering mine.

0:32:21.760 --> 0:32:23.960
<v Speaker 2>But the way that that thing is styled and the

0:32:23.960 --> 0:32:27.120
<v Speaker 2>way it's designed, it's it's like Matt Black. The design

0:32:27.240 --> 0:32:29.880
<v Speaker 2>is I mean, it's beautiful. It sits there on your counter,

0:32:30.280 --> 0:32:32.800
<v Speaker 2>and so the reason it's well reviewed and stuff is

0:32:32.840 --> 0:32:35.880
<v Speaker 2>because it actually does grind your coffee really really well.

0:32:35.920 --> 0:32:38.880
<v Speaker 2>So practically speaking, it does an excellent job. But you're

0:32:38.920 --> 0:32:42.160
<v Speaker 2>also buying the image, right, like the way we're always

0:32:42.200 --> 0:32:44.080
<v Speaker 2>being sold in the image, right. Yeah, It's just branded

0:32:44.120 --> 0:32:46.520
<v Speaker 2>in such a cool way and it's like minimalist. And

0:32:46.600 --> 0:32:48.280
<v Speaker 2>I think there's a part of me that bought into

0:32:48.280 --> 0:32:50.680
<v Speaker 2>that where it's just like, by getting this thing, you're

0:32:50.720 --> 0:32:53.400
<v Speaker 2>gonna be cool, like the like all the other guys,

0:32:53.440 --> 0:32:55.479
<v Speaker 2>like like this is gonna make your house look like

0:32:56.080 --> 0:32:59.640
<v Speaker 2>the counters that this coffee grinder is featured on within

0:32:59.680 --> 0:33:01.480
<v Speaker 2>the picture on our website. Yeah, it's okay to.

0:33:01.400 --> 0:33:04.360
<v Speaker 1>Have certain aesthetic preferences and to say this is my style,

0:33:04.440 --> 0:33:06.640
<v Speaker 1>this is this is my jam, I'm into this. That's

0:33:06.680 --> 0:33:08.520
<v Speaker 1>totally fine. But I think there's also a lot of

0:33:08.560 --> 0:33:11.840
<v Speaker 1>advertising that is subtenly weaving that into absolute brains, and

0:33:11.880 --> 0:33:13.840
<v Speaker 1>it's saying it's not even telling us about the product,

0:33:13.920 --> 0:33:16.560
<v Speaker 1>it's just by association saying if you do or drink

0:33:16.720 --> 0:33:19.440
<v Speaker 1>or buy or hang out with this product, you are

0:33:20.000 --> 0:33:22.640
<v Speaker 1>by proxy gonna be cooler. Then you're gonna be you

0:33:22.720 --> 0:33:24.600
<v Speaker 1>currently a cool hip dude, right right.

0:33:24.760 --> 0:33:28.080
<v Speaker 2>Yeah, And even if it practically accomplishes what it is

0:33:28.120 --> 0:33:30.760
<v Speaker 2>that you want to accomplish because you are checking off

0:33:30.760 --> 0:33:33.880
<v Speaker 2>the boxes and whatnot, I think we are still susceptible

0:33:33.920 --> 0:33:36.000
<v Speaker 2>to that that kind of branding. And the fact is

0:33:36.040 --> 0:33:38.720
<v Speaker 2>nobody cares. It's not like anybody thinks that I'm cooler

0:33:38.720 --> 0:33:41.000
<v Speaker 2>because I got Like nobody sees the stupid thing like

0:33:41.280 --> 0:33:43.320
<v Speaker 2>I don't invite people over for coffee. Maybe I should,

0:33:43.360 --> 0:33:46.160
<v Speaker 2>I guess is when I'm now learning just to show off,

0:33:46.200 --> 0:33:49.640
<v Speaker 2>just to show off my fancy grinder. Anyway, I just

0:33:49.680 --> 0:33:51.160
<v Speaker 2>wanted to mention that too, because I think there are

0:33:51.160 --> 0:33:55.080
<v Speaker 2>some of these more subtle, subconscious brandy kind of not

0:33:55.240 --> 0:33:57.200
<v Speaker 2>like you know, not the liquor, but like where there's

0:33:57.200 --> 0:33:59.560
<v Speaker 2>a brand and you're kind of buying into the brand,

0:33:59.840 --> 0:34:02.400
<v Speaker 2>and that's actually how they're able to make this sale. Right,

0:34:02.600 --> 0:34:04.360
<v Speaker 2>It's not that they dropped a sale on me. Is

0:34:04.400 --> 0:34:07.480
<v Speaker 2>it's not that I did it impulsively where no, I've

0:34:07.520 --> 0:34:09.640
<v Speaker 2>been researching this for months, but there's another part of

0:34:09.680 --> 0:34:11.360
<v Speaker 2>it where I paid a premium for it.

0:34:11.440 --> 0:34:13.320
<v Speaker 1>I think that's what they say about billboards and commercials.

0:34:13.360 --> 0:34:15.160
<v Speaker 1>It's not that they're trying to make the sale instantly.

0:34:15.200 --> 0:34:17.719
<v Speaker 1>They're trying to slowly mold your mind into thinking something

0:34:17.760 --> 0:34:21.000
<v Speaker 1>about that product or brand so that eventually you come

0:34:21.040 --> 0:34:23.040
<v Speaker 1>around when you're like, oh wait, now I need a car.

0:34:23.320 --> 0:34:25.640
<v Speaker 1>Ah Remember that toilet to rab four commercial. Maybe that's

0:34:25.640 --> 0:34:26.160
<v Speaker 1>the one for me.

0:34:26.200 --> 0:34:27.640
<v Speaker 2>I don't know. It's that kind of stuff that really

0:34:27.800 --> 0:34:30.400
<v Speaker 2>family looked like my family. I can reade us driving

0:34:30.400 --> 0:34:30.880
<v Speaker 2>that kind of car.

0:34:30.960 --> 0:34:33.560
<v Speaker 1>Yeah, exactly, that's kind of tricks are being played on us,

0:34:33.560 --> 0:34:35.919
<v Speaker 1>slowly but surely. But there are a lot of things

0:34:35.920 --> 0:34:37.120
<v Speaker 1>that we can do. There are a lot of things

0:34:37.160 --> 0:34:41.320
<v Speaker 1>in our power to react and to combat these subtle

0:34:41.400 --> 0:34:44.320
<v Speaker 1>and not so subtle hints. Sure ways that we're parted

0:34:44.360 --> 0:34:46.480
<v Speaker 1>with our money, whether it's on the spending or just

0:34:46.560 --> 0:34:48.959
<v Speaker 1>on the not investing side. We'll get to a bunch

0:34:49.000 --> 0:34:51.520
<v Speaker 1>of our thoughts on how to make progress, how to

0:34:51.560 --> 0:34:54.640
<v Speaker 1>overcome the lizard brain financially speaking, we'll get to that

0:34:54.719 --> 0:34:55.200
<v Speaker 1>right after this.

0:35:04.719 --> 0:35:06.960
<v Speaker 2>All right, folks, we are back and we are talking

0:35:07.000 --> 0:35:10.239
<v Speaker 2>about overcoming your idiot brain. And this is just a

0:35:10.239 --> 0:35:13.960
<v Speaker 2>fun conversation because we're just really diving into the psychology, right.

0:35:14.000 --> 0:35:16.080
<v Speaker 1>I just say, this is not about IQ either.

0:35:16.160 --> 0:35:16.920
<v Speaker 2>This is oh yeah.

0:35:16.920 --> 0:35:18.120
<v Speaker 1>I think there's a lot of people who are like,

0:35:18.160 --> 0:35:20.640
<v Speaker 1>I'm in mensa, Okay, I don't have an idiot brain.

0:35:20.840 --> 0:35:23.600
<v Speaker 1>My IQ is one forty eight. And I think these

0:35:23.719 --> 0:35:26.560
<v Speaker 1>are the things that again, we all have this lizard

0:35:26.600 --> 0:35:29.680
<v Speaker 1>brain part in the back, and we're all tempted to

0:35:30.080 --> 0:35:32.400
<v Speaker 1>or subconsciously reacting in these ways. We're talking about the

0:35:32.440 --> 0:35:34.640
<v Speaker 1>subconscious no matter how freakan smart you are, no matter

0:35:34.680 --> 0:35:37.880
<v Speaker 1>whether you're an engineer or you stock the shelter your

0:35:37.920 --> 0:35:40.200
<v Speaker 1>local grocery store. It doesn't it doesn't matter. We're also

0:35:40.200 --> 0:35:40.840
<v Speaker 1>sept the police.

0:35:40.960 --> 0:35:43.080
<v Speaker 2>Well, that's what makes this so interesting, right, Like, we

0:35:43.120 --> 0:35:46.839
<v Speaker 2>are fascinated by just this behavioral psychology element and how

0:35:46.840 --> 0:35:49.200
<v Speaker 2>it is that it's going to impact how we handle

0:35:49.280 --> 0:35:53.560
<v Speaker 2>our money, both collectively as a society but also as individuals.

0:35:53.960 --> 0:35:57.160
<v Speaker 2>And so another factor that plays into how we personally

0:35:57.200 --> 0:36:00.600
<v Speaker 2>interact with our finances has to do with our history

0:36:00.640 --> 0:36:04.000
<v Speaker 2>with money. Our beliefs about money often stem from how

0:36:04.040 --> 0:36:06.960
<v Speaker 2>it impacted us in our childhood. This makes me think

0:36:06.960 --> 0:36:09.640
<v Speaker 2>back to our Freudian Yeah, so we had a conversation.

0:36:09.719 --> 0:36:12.960
<v Speaker 2>We had Christy Sheen on the podcast as an interview

0:36:13.040 --> 0:36:14.840
<v Speaker 2>back in episode one to eighteen. We'll link to that

0:36:14.840 --> 0:36:16.880
<v Speaker 2>one in the show in the show notes. But she

0:36:16.960 --> 0:36:20.480
<v Speaker 2>grew up on forty four cents a day in China,

0:36:20.840 --> 0:36:23.080
<v Speaker 2>and when you do that, that is going to make

0:36:23.120 --> 0:36:25.880
<v Speaker 2>you appreciate the wealth and the opportunity is available to

0:36:25.920 --> 0:36:28.839
<v Speaker 2>you when you finally arrive in North America or for her,

0:36:28.880 --> 0:36:34.319
<v Speaker 2>Canada specifically, and Canada's in North America. But if you

0:36:34.320 --> 0:36:37.359
<v Speaker 2>grew up in like an affluent suburb, like you might

0:36:37.400 --> 0:36:40.080
<v Speaker 2>have seen the downsides of money, right, Like you may

0:36:40.120 --> 0:36:43.680
<v Speaker 2>have been confronted with the signaling and the unhappiness that

0:36:43.719 --> 0:36:46.600
<v Speaker 2>it can produce. Some people like Christie and much of

0:36:46.640 --> 0:36:49.319
<v Speaker 2>the Fire community, like they are able to see money

0:36:49.320 --> 0:36:51.960
<v Speaker 2>as a tool in order to earn their freedom, And

0:36:52.040 --> 0:36:54.600
<v Speaker 2>we tend to agree that freedom is one of the

0:36:54.600 --> 0:36:56.880
<v Speaker 2>best things that money can buy. But it's important to

0:36:57.040 --> 0:37:00.880
<v Speaker 2>identify your history and what it is is that informs

0:37:00.920 --> 0:37:03.239
<v Speaker 2>how it is that you view money, some of the

0:37:03.239 --> 0:37:06.359
<v Speaker 2>different attributes that you associate with your money.

0:37:06.440 --> 0:37:07.799
<v Speaker 1>Yeah, I think if you grew up in China and

0:37:07.800 --> 0:37:12.560
<v Speaker 1>you come to North America, Canada, Canada, Canada, you see

0:37:12.640 --> 0:37:15.319
<v Speaker 1>I think as mostly a good thing, right, Yeah. But

0:37:15.360 --> 0:37:17.840
<v Speaker 1>if you let's say you hung out with Jordan Belford,

0:37:17.880 --> 0:37:19.799
<v Speaker 1>Wolf of Wall Street sort of thing which I never

0:37:19.800 --> 0:37:22.480
<v Speaker 1>saw the movie, I just know very little, But if

0:37:22.480 --> 0:37:24.600
<v Speaker 1>you hung out it's good in those environments, you would

0:37:24.640 --> 0:37:28.160
<v Speaker 1>you might think money is all bad and only terrible

0:37:28.160 --> 0:37:31.160
<v Speaker 1>people have money, right, And so you might just there's

0:37:31.200 --> 0:37:34.200
<v Speaker 1>associations that we make that really when you think about it,

0:37:34.239 --> 0:37:36.640
<v Speaker 1>and when you do a little bit of introspection, you

0:37:36.719 --> 0:37:39.359
<v Speaker 1>might be able to find some ties that you can

0:37:39.440 --> 0:37:42.960
<v Speaker 1>untangle a little bit in terms of how you view money,

0:37:43.239 --> 0:37:46.160
<v Speaker 1>and maybe the way you think about it stems from

0:37:46.200 --> 0:37:51.040
<v Speaker 1>some experiences from elementary, middle or high school, and some

0:37:51.120 --> 0:37:53.440
<v Speaker 1>of those things might have informed you well, in others

0:37:53.640 --> 0:37:56.439
<v Speaker 1>maybe not so well. And Sarah Newcomb, who writes about

0:37:56.440 --> 0:37:59.439
<v Speaker 1>money psychology for Morning Star, I like that she shared

0:37:59.440 --> 0:38:01.640
<v Speaker 1>this article you wrote some She had some great prompts,

0:38:02.040 --> 0:38:04.600
<v Speaker 1>some questions really to help reveal what's going on under

0:38:04.600 --> 0:38:06.839
<v Speaker 1>the surface in terms of our money beliefs. We'll link

0:38:06.880 --> 0:38:08.279
<v Speaker 1>to that article in the show notes because I think

0:38:08.280 --> 0:38:10.920
<v Speaker 1>it's helpful to look at. But let's go over them

0:38:10.920 --> 0:38:14.160
<v Speaker 1>real quick, because I think they're just really insightful or

0:38:14.200 --> 0:38:17.360
<v Speaker 1>they can help you find some insight. But first she

0:38:17.400 --> 0:38:19.560
<v Speaker 1>tells people to fill in the blank money is what,

0:38:20.600 --> 0:38:23.400
<v Speaker 1>and then you tell your answer and you talk about why.

0:38:23.800 --> 0:38:26.160
<v Speaker 1>It'll tell you a lot about your current underlying beliefs.

0:38:26.200 --> 0:38:29.640
<v Speaker 1>Money is blank, like fill in the blank what is

0:38:29.719 --> 0:38:31.799
<v Speaker 1>money for you? I think that is going to give

0:38:31.840 --> 0:38:35.399
<v Speaker 1>you a lot of insight as to how you think

0:38:35.440 --> 0:38:37.799
<v Speaker 1>about money, how you feel about money, and what's going

0:38:37.880 --> 0:38:41.040
<v Speaker 1>on below the surface. Second, she says, if money was

0:38:41.080 --> 0:38:43.279
<v Speaker 1>a character in your life would be a friend or foe,

0:38:43.360 --> 0:38:45.479
<v Speaker 1>a villain or hero. I think that's a helpful question

0:38:45.560 --> 0:38:49.120
<v Speaker 1>as well, because some people have an inherently antagonistic view

0:38:49.160 --> 0:38:51.319
<v Speaker 1>and approach towards money. They kind of view it as

0:38:52.000 --> 0:38:54.720
<v Speaker 1>inherently bad. We've talked about how it's not. It's really

0:38:54.840 --> 0:38:57.640
<v Speaker 1>just this kind of neutral thing, but we make attachments

0:38:57.680 --> 0:39:00.759
<v Speaker 1>to it, and I think seeing how you view it

0:39:00.760 --> 0:39:03.719
<v Speaker 1>from that perspective can be helpful. Third, she says, growing up,

0:39:03.960 --> 0:39:07.160
<v Speaker 1>what was your financial situation? How did the people raising

0:39:07.200 --> 0:39:09.520
<v Speaker 1>you handle their money? Do you see any ways that

0:39:09.560 --> 0:39:11.920
<v Speaker 1>this affects the way you think about or handle money today?

0:39:12.600 --> 0:39:16.200
<v Speaker 1>For me, yes, You've talked about it with Brandon on

0:39:16.280 --> 0:39:18.080
<v Speaker 1>Monday's episode. I mean, this is one of those things

0:39:18.080 --> 0:39:22.840
<v Speaker 1>where I was particularly especially influenced by the way money

0:39:22.880 --> 0:39:25.160
<v Speaker 1>was handled in my house growing up. I'm sure other

0:39:25.200 --> 0:39:29.799
<v Speaker 1>listeners have a similar sort of story, right background. So,

0:39:30.080 --> 0:39:32.560
<v Speaker 1>but thinking through those things and not just letting them

0:39:32.760 --> 0:39:35.920
<v Speaker 1>subconsciously inform how you handle money, but bringing them to

0:39:35.960 --> 0:39:38.719
<v Speaker 1>the forefront, to the surface, consciously thinking about them will

0:39:38.760 --> 0:39:41.680
<v Speaker 1>allow you then maybe to combat some of those ark

0:39:41.719 --> 0:39:43.279
<v Speaker 1>realities that you grew up with.

0:39:43.400 --> 0:39:45.600
<v Speaker 2>Yeah, and I would say that well, the argument we're

0:39:45.600 --> 0:39:48.640
<v Speaker 2>making is that regardless if it was good or bad,

0:39:48.800 --> 0:39:51.040
<v Speaker 2>your history is going to have an impact no matter what,

0:39:51.080 --> 0:39:54.000
<v Speaker 2>and it oftentimes comes down to how you then react

0:39:54.239 --> 0:39:58.799
<v Speaker 2>to that history, because like in your case, you reactive,

0:39:59.280 --> 0:40:01.680
<v Speaker 2>reacted like you were polarized, like you did the opposite

0:40:01.800 --> 0:40:04.680
<v Speaker 2>essentially right. But like I think back to my history,

0:40:05.360 --> 0:40:08.759
<v Speaker 2>me growing up with money, and like we certainly had enough,

0:40:09.120 --> 0:40:11.360
<v Speaker 2>but it wasn't like the amount of money my my

0:40:11.400 --> 0:40:15.000
<v Speaker 2>folks had. But honestly, it was just the great way

0:40:15.080 --> 0:40:17.400
<v Speaker 2>that they talked about it. Like I specifically like I

0:40:17.480 --> 0:40:19.160
<v Speaker 2>might be one of the like, okay, we were talking

0:40:19.200 --> 0:40:22.160
<v Speaker 2>about compounding earlier, and I this was a lesson that

0:40:22.160 --> 0:40:25.000
<v Speaker 2>that I learned, literally, I think at age eleven. I

0:40:25.040 --> 0:40:27.680
<v Speaker 2>specifically remember my dad sitting at the desk in our

0:40:27.719 --> 0:40:30.879
<v Speaker 2>kitchen and him explaining compounding interest and when your money

0:40:30.880 --> 0:40:33.600
<v Speaker 2>starts working harder for you than you are able to like,

0:40:34.280 --> 0:40:37.600
<v Speaker 2>and that puts me in incredibly like rarefied waters, Like

0:40:37.640 --> 0:40:40.400
<v Speaker 2>I was incredibly lucky to have had that taught to

0:40:40.480 --> 0:40:42.560
<v Speaker 2>me at a young age. I didn't fully understand it then,

0:40:42.920 --> 0:40:45.240
<v Speaker 2>but I do think that that certainly planted the seeds

0:40:45.960 --> 0:40:48.680
<v Speaker 2>of my you know the basis I guess of my

0:40:48.680 --> 0:40:52.319
<v Speaker 2>my financial education. But again I'm highlighting this because a

0:40:52.560 --> 0:40:55.360
<v Speaker 2>I was most definitely lucky. But a lot of folks,

0:40:55.400 --> 0:40:57.799
<v Speaker 2>like you said there, you tend to go to one

0:40:57.920 --> 0:41:01.120
<v Speaker 2>extreme or the other right, like you either vilify money

0:41:01.320 --> 0:41:04.880
<v Speaker 2>or you worship it. It kind of depends on what

0:41:04.960 --> 0:41:07.160
<v Speaker 2>happened in your past and then how you are reacting

0:41:07.200 --> 0:41:10.040
<v Speaker 2>to it. But Sarah she Man, she had such a

0:41:10.080 --> 0:41:12.360
<v Speaker 2>great article there, and one of the other things she

0:41:12.440 --> 0:41:15.080
<v Speaker 2>mentioned was to ask yourself if money affects your social life,

0:41:15.800 --> 0:41:18.880
<v Speaker 2>specifically in a good way or a bad way. And

0:41:18.920 --> 0:41:21.400
<v Speaker 2>then finally, this is a quote, if money were not

0:41:21.520 --> 0:41:24.600
<v Speaker 2>a consideration, how would you be living your life? Would

0:41:24.640 --> 0:41:27.160
<v Speaker 2>it be very different from how you currently live? And

0:41:27.160 --> 0:41:30.680
<v Speaker 2>how do you feel about that? And that's just I

0:41:30.719 --> 0:41:34.200
<v Speaker 2>think that's such an incredible and incredibly insightful question to

0:41:34.239 --> 0:41:37.080
<v Speaker 2>ask yourself because I think it can help you to

0:41:37.520 --> 0:41:39.600
<v Speaker 2>be awares to the fact that are you doing this

0:41:39.760 --> 0:41:42.040
<v Speaker 2>truly because of money or maybe because of some other

0:41:42.440 --> 0:41:46.120
<v Speaker 2>deeper maybe calling or mission that's driving you. We actually

0:41:46.120 --> 0:41:49.360
<v Speaker 2>included some other similar questions in our how to Money

0:41:49.480 --> 0:41:52.200
<v Speaker 2>Money Mission Statement worksheet. We'll make sure to link to

0:41:52.239 --> 0:41:53.880
<v Speaker 2>that in our show notes. But the truth is, if

0:41:53.880 --> 0:41:55.960
<v Speaker 2>you want to make more progress with your money, the

0:41:56.000 --> 0:41:58.560
<v Speaker 2>problem likely isn't that you don't know enough about roth

0:41:58.640 --> 0:42:02.399
<v Speaker 2>iras right, Like for most of us, the problem is

0:42:02.480 --> 0:42:03.960
<v Speaker 2>the man in the mirror, the woman in the mirror,

0:42:04.000 --> 0:42:06.040
<v Speaker 2>Like it goes much deeper. Don't make me say that

0:42:06.040 --> 0:42:08.920
<v Speaker 2>song right now? And asking ourselves some of these hard questions,

0:42:09.000 --> 0:42:11.440
<v Speaker 2>you know, doing some of this deep work, we think

0:42:11.480 --> 0:42:14.200
<v Speaker 2>it can transform how it is that everyone out there

0:42:14.239 --> 0:42:17.160
<v Speaker 2>relates to their finances. Just some of the realization can

0:42:17.200 --> 0:42:19.480
<v Speaker 2>be freeing, and it can impact how it is that

0:42:19.520 --> 0:42:21.239
<v Speaker 2>we spend and save our money. It is not just

0:42:21.280 --> 0:42:24.360
<v Speaker 2>the spendaholics, right that need to perform this exercise and

0:42:24.400 --> 0:42:28.360
<v Speaker 2>to look inward. It's possible to be too miserly and

0:42:28.400 --> 0:42:29.439
<v Speaker 2>too frugal as well.

0:42:29.600 --> 0:42:33.480
<v Speaker 1>Yeah that's true. Yeah no, when you said that if

0:42:33.520 --> 0:42:35.239
<v Speaker 1>money were not a consideration, how would you be living

0:42:35.280 --> 0:42:36.640
<v Speaker 1>your life? Would it be very different from how you

0:42:36.680 --> 0:42:40.080
<v Speaker 1>currently live? I think it's a really really important question

0:42:40.120 --> 0:42:41.879
<v Speaker 1>for us to ask ourselves. For a lot of people

0:42:41.920 --> 0:42:43.560
<v Speaker 1>they might find wait a second, I'm putting too much

0:42:43.560 --> 0:42:45.880
<v Speaker 1>emphasis on money. I have all that I need. If

0:42:45.960 --> 0:42:49.319
<v Speaker 1>only I could incorporate and think about money a little

0:42:49.320 --> 0:42:51.600
<v Speaker 1>bit less and just have more free time. Like those

0:42:51.600 --> 0:42:53.040
<v Speaker 1>are the kind of questions you and I are asking

0:42:53.120 --> 0:42:56.880
<v Speaker 1>ourselves now at this stage in our lives where it's.

0:42:57.200 --> 0:42:59.160
<v Speaker 2>We're a little more coast fire and yeah, we have

0:42:59.200 --> 0:43:01.360
<v Speaker 2>the ability to kind of choose our own.

0:43:01.160 --> 0:43:04.040
<v Speaker 1>Path to and like we could say, no, we want

0:43:04.080 --> 0:43:06.120
<v Speaker 1>to continue to enhance our lifestyle in a massive way,

0:43:06.360 --> 0:43:07.879
<v Speaker 1>and so it's going to require a lot more money

0:43:07.920 --> 0:43:10.799
<v Speaker 1>to fund this juggernaut for years to come. But no,

0:43:10.920 --> 0:43:13.120
<v Speaker 1>that's not what we care about. But the only asked

0:43:13.120 --> 0:43:15.640
<v Speaker 1>by asking yourself these kinds of questions, can you get

0:43:15.880 --> 0:43:19.359
<v Speaker 1>to that deeper understanding. But you know, regardless of which

0:43:19.360 --> 0:43:21.160
<v Speaker 1>of those camps you might find yourself in at the

0:43:21.200 --> 0:43:23.600
<v Speaker 1>end of the day, both of those tendencies can be

0:43:23.600 --> 0:43:27.400
<v Speaker 1>taken to the extreme, which is really just a manifestation

0:43:27.480 --> 0:43:31.160
<v Speaker 1>of selfishness. And this so basically, if you spend so much,

0:43:31.480 --> 0:43:33.120
<v Speaker 1>it's because you're being selfish and you're spending a lot

0:43:33.160 --> 0:43:35.279
<v Speaker 1>of money on yourself. But if you're being cheap and

0:43:35.640 --> 0:43:37.480
<v Speaker 1>like you know, like I was saying earlier, like miserly,

0:43:37.920 --> 0:43:40.920
<v Speaker 1>that's also a very selfish ash where you're just yeah,

0:43:41.160 --> 0:43:43.240
<v Speaker 1>it makes you think of storing it all away for yourself,

0:43:43.239 --> 0:43:45.600
<v Speaker 1>freaking bad. Where Walter White always says he's doing it

0:43:45.640 --> 0:43:47.600
<v Speaker 1>for his family, but the reality is his family is

0:43:47.600 --> 0:43:50.200
<v Speaker 1>falling apart while he's like making meth and making bank.

0:43:50.560 --> 0:43:52.839
<v Speaker 1>And the truth is at the end he admits he's

0:43:52.880 --> 0:43:54.960
<v Speaker 1>doing it all for himself the whole time, when it

0:43:55.000 --> 0:43:57.960
<v Speaker 1>was clear to the viewer for all the seasons that

0:43:58.080 --> 0:44:03.000
<v Speaker 1>sounds like he did some good internal work exactly exactly.

0:44:03.239 --> 0:44:04.960
<v Speaker 1>It was all that therapy he was doing that really

0:44:05.000 --> 0:44:07.600
<v Speaker 1>got him to that point. Yeah, glad he reached that point.

0:44:07.640 --> 0:44:09.799
<v Speaker 1>As someone who's never watched the show, right, I'm sure

0:44:09.800 --> 0:44:12.160
<v Speaker 1>that's exactly what it was like, right, something like that

0:44:12.280 --> 0:44:14.440
<v Speaker 1>while counseling or kind of like the Sopranos, Well he

0:44:14.440 --> 0:44:17.040
<v Speaker 1>actually goes to counseling. This doesn't really Yeah, yeah, although

0:44:17.120 --> 0:44:19.640
<v Speaker 1>I never saw that show, but I hear it's great.

0:44:19.800 --> 0:44:21.839
<v Speaker 1>But this is this is natural tendency, right, Like we're

0:44:21.840 --> 0:44:25.240
<v Speaker 1>born as selfish, selfish beings. Our brains are wired toward

0:44:25.320 --> 0:44:27.279
<v Speaker 1>what we can get. Now, this is the lizard brain

0:44:27.320 --> 0:44:29.799
<v Speaker 1>in action, and to keep it all for ourselves or

0:44:29.840 --> 0:44:33.320
<v Speaker 1>for our small tribe, our family. But just because a

0:44:33.400 --> 0:44:35.799
<v Speaker 1>behavior is natural, doesn't mean that it's the best path

0:44:35.840 --> 0:44:39.440
<v Speaker 1>to take, and especially in again modern society. And so

0:44:39.719 --> 0:44:41.960
<v Speaker 1>one of the more ultimate ways that were able to

0:44:42.000 --> 0:44:45.040
<v Speaker 1>overcome our dumb brains is to spend our money in

0:44:45.040 --> 0:44:47.720
<v Speaker 1>ways that are sacrificial, to spend or give it away

0:44:48.680 --> 0:44:50.680
<v Speaker 1>in a way that doesn't bring us any benefit at all.

0:44:51.080 --> 0:44:53.160
<v Speaker 1>This is one hundred percent a way that we can

0:44:53.239 --> 0:44:55.440
<v Speaker 1>overcome our idiot brains. And it's a reason that we

0:44:55.520 --> 0:44:57.960
<v Speaker 1>like to encourage folks to be charitable, yes, to give

0:44:57.960 --> 0:45:00.759
<v Speaker 1>their money away because pretty much all stages of your

0:45:00.800 --> 0:45:03.160
<v Speaker 1>financial journey, if you can be giving away a small

0:45:03.160 --> 0:45:06.000
<v Speaker 1>portion and hopefully a growing portion of what you have

0:45:06.080 --> 0:45:08.400
<v Speaker 1>what you make, it can help reframe money, put it

0:45:08.440 --> 0:45:11.200
<v Speaker 1>in the proper light. And that is so powerful. It's powerful,

0:45:12.000 --> 0:45:15.680
<v Speaker 1>largely for psychological reasons, and to get to see that

0:45:15.719 --> 0:45:18.440
<v Speaker 1>money do good in the world around you. That's beautiful too.

0:45:18.520 --> 0:45:20.719
<v Speaker 2>Yeah, And of course there are, like you said, in

0:45:20.920 --> 0:45:23.919
<v Speaker 2>ways that where we receive no benefit, but we're also

0:45:24.000 --> 0:45:26.640
<v Speaker 2>even incentivized to give money away, like that's just how

0:45:26.680 --> 0:45:29.320
<v Speaker 2>the tax goes to the tax go yeah, yeah, like yeah,

0:45:29.360 --> 0:45:32.880
<v Speaker 2>So it's important to realize that from a principal standpoint

0:45:32.880 --> 0:45:35.160
<v Speaker 2>we want you to be doing it because it's not

0:45:35.239 --> 0:45:37.839
<v Speaker 2>necessarily going to give you any benefit. But there's also

0:45:38.000 --> 0:45:40.360
<v Speaker 2>the tax benefits, and there's there's kind of like the

0:45:40.400 --> 0:45:43.239
<v Speaker 2>emotional feel good benefits as well, but we're not going

0:45:43.320 --> 0:45:45.319
<v Speaker 2>to get into all of that because something else that

0:45:45.360 --> 0:45:47.600
<v Speaker 2>we can do to actually overcome our idiot brain is

0:45:47.640 --> 0:45:52.040
<v Speaker 2>to automate and to impose limitations on ourselves. We're talking

0:45:52.040 --> 0:45:54.520
<v Speaker 2>about rules and automation because they can help us to

0:45:54.520 --> 0:45:57.799
<v Speaker 2>do the right thing consistently without even having to think

0:45:57.840 --> 0:46:00.319
<v Speaker 2>about it. Because once you opt to put let's say

0:46:00.360 --> 0:46:02.840
<v Speaker 2>six percent into your four h one k, well, that

0:46:02.920 --> 0:46:05.080
<v Speaker 2>joker is on autopilot. You don't have to think about

0:46:05.080 --> 0:46:08.600
<v Speaker 2>it ever. Again, you your paycheck is smaller, but you

0:46:08.640 --> 0:46:12.040
<v Speaker 2>forget about that pretty quickly. Automation helps us to overcome

0:46:12.360 --> 0:46:15.600
<v Speaker 2>our own lack of discipline. And it's not to say

0:46:15.600 --> 0:46:18.520
<v Speaker 2>that it's some sort of crutch. It's an effective tool

0:46:18.600 --> 0:46:20.600
<v Speaker 2>and it's out there and so we want folks to

0:46:20.680 --> 0:46:23.200
<v Speaker 2>use it. But you can also impose artificial limits on

0:46:23.239 --> 0:46:25.719
<v Speaker 2>yourself where you're able to create some friction where it

0:46:25.760 --> 0:46:28.759
<v Speaker 2>didn't exist before, specifically on the shopping front. You know,

0:46:28.920 --> 0:46:32.719
<v Speaker 2>that's something like instituting a twenty four or a forty

0:46:32.719 --> 0:46:35.880
<v Speaker 2>eight hour waiting period. That way, you're not giving into

0:46:35.920 --> 0:46:40.719
<v Speaker 2>those base desires of impulse buying, right or if that

0:46:40.760 --> 0:46:43.680
<v Speaker 2>means that you're on Facebook too much, which can oftentimes

0:46:43.800 --> 0:46:48.319
<v Speaker 2>lead to purchases that maybe you shouldn't have made. A

0:46:48.680 --> 0:46:52.480
<v Speaker 2>loved one of mine recently made approachase on Facebook that

0:46:52.800 --> 0:46:55.160
<v Speaker 2>I'm not sure if that would have happened had that

0:46:55.440 --> 0:46:58.719
<v Speaker 2>ad not been seen. But if that's the case, use

0:46:58.800 --> 0:47:02.359
<v Speaker 2>the newsfeed erratic plug in. That way, you can go

0:47:02.560 --> 0:47:05.279
<v Speaker 2>straight to the how to Money Facebook group, because surely

0:47:05.320 --> 0:47:07.680
<v Speaker 2>that's the only reason that you need to be taking advantage.

0:47:07.680 --> 0:47:09.319
<v Speaker 1>I got to say, I've been using that plug in

0:47:09.320 --> 0:47:11.359
<v Speaker 1>for years. I have no idea what's going on on

0:47:11.360 --> 0:47:13.799
<v Speaker 1>Facebook outside of the how to Money Facebook group, and

0:47:13.840 --> 0:47:14.840
<v Speaker 1>I live in Bliss.

0:47:14.960 --> 0:47:17.319
<v Speaker 2>I love it. Or maybe it even means on your

0:47:17.360 --> 0:47:21.239
<v Speaker 2>phone just deleting Instagram if like me, you have sometimes

0:47:21.239 --> 0:47:23.960
<v Speaker 2>find yourself, you know, flipping through the carousel of the

0:47:23.960 --> 0:47:26.879
<v Speaker 2>different sales or a minimum backcountry put it on page

0:47:26.880 --> 0:47:30.200
<v Speaker 2>two of your apps. Yes, yeah, yeah, push it back

0:47:30.200 --> 0:47:33.240
<v Speaker 2>a little bit. But there are different app limiting services

0:47:33.280 --> 0:47:35.560
<v Speaker 2>out there. There is this one called one sec like

0:47:35.600 --> 0:47:38.920
<v Speaker 2>one second and opal, but they can impose a delay

0:47:39.200 --> 0:47:42.839
<v Speaker 2>between opening an app and actually seeing the content. This

0:47:42.920 --> 0:47:45.400
<v Speaker 2>is I think can be really helpful for both social

0:47:45.520 --> 0:47:48.440
<v Speaker 2>and investing apps where you're trying to give yourself a

0:47:48.560 --> 0:47:50.880
<v Speaker 2>minute to actually pause and to think is this something

0:47:50.920 --> 0:47:53.920
<v Speaker 2>I need to do? Honestly, I like to just stepping backwards, Like,

0:47:53.920 --> 0:47:57.799
<v Speaker 2>don't necessarily include more technology to solve the problems of

0:47:57.880 --> 0:48:00.640
<v Speaker 2>more technology, but even consider taking a step backwards. I mean,

0:48:00.680 --> 0:48:02.759
<v Speaker 2>I think this is why we're seeing the number of

0:48:02.800 --> 0:48:07.000
<v Speaker 2>flip phones like dumb phones. Sales of those have been skyrocketing,

0:48:07.520 --> 0:48:10.160
<v Speaker 2>whereas sales of smartphones have actually declined. Thank Q four

0:48:10.280 --> 0:48:15.120
<v Speaker 2>of last year, smartphone sales declined Alexia, whereas flip phones

0:48:15.160 --> 0:48:19.600
<v Speaker 2>and like old school Nokia's sales are are actually on

0:48:19.640 --> 0:48:22.160
<v Speaker 2>the rise. But Yeah, that's to me that that's an

0:48:22.200 --> 0:48:24.080
<v Speaker 2>encouraging note. And I think that's something like I feel

0:48:24.120 --> 0:48:27.160
<v Speaker 2>like we're seeing more of that with with gen Z

0:48:27.560 --> 0:48:30.040
<v Speaker 2>because there's a younger, younger generation and they're tired of

0:48:30.239 --> 0:48:34.040
<v Speaker 2>being highjacked having their screen time just completely dominate all

0:48:34.080 --> 0:48:34.520
<v Speaker 2>their free time.

0:48:34.600 --> 0:48:36.880
<v Speaker 1>Yeah, I've been very intrigued by the light phone. I

0:48:36.920 --> 0:48:39.680
<v Speaker 1>haven't made the jump I haven't even played around with one,

0:48:39.920 --> 0:48:43.000
<v Speaker 1>but I've contemplated, you know, jump into something like that.

0:48:43.160 --> 0:48:45.919
<v Speaker 1>I don't want to lose. I like podcasts on my phone.

0:48:45.920 --> 0:48:48.319
<v Speaker 1>There's certain things that I like having at my fingertips.

0:48:48.360 --> 0:48:50.440
<v Speaker 1>But then I also realized that that it's that there

0:48:50.440 --> 0:48:52.759
<v Speaker 1>are other things at my fingertips that I wish were

0:48:52.760 --> 0:48:55.319
<v Speaker 1>not there, that are constantly buying for my attention. And

0:48:55.360 --> 0:48:57.200
<v Speaker 1>I wish I didn't even have to think about them.

0:48:57.200 --> 0:48:59.719
<v Speaker 1>I wish they didn't exist. But met to wrap this up,

0:48:59.719 --> 0:49:01.800
<v Speaker 1>I mean, going back to that that Carl Jung quote

0:49:01.800 --> 0:49:04.279
<v Speaker 1>at the beginning of the episode that you mentioned about

0:49:04.280 --> 0:49:07.839
<v Speaker 1>making the unconscious conscious our lives, I feel like they

0:49:07.880 --> 0:49:10.840
<v Speaker 1>often feel guided by an invisible hand, which really is

0:49:10.880 --> 0:49:12.200
<v Speaker 1>our subconscious right.

0:49:12.000 --> 0:49:14.000
<v Speaker 2>As well as the market. As like Godam Smith said.

0:49:14.000 --> 0:49:15.759
<v Speaker 1>I know that's really a nod to Adam Smith using

0:49:15.800 --> 0:49:18.200
<v Speaker 1>that terminology, But that invisible hand that guys, I.

0:49:18.200 --> 0:49:20.200
<v Speaker 2>Mean, it's more than you think, because it is the market.

0:49:20.239 --> 0:49:22.560
<v Speaker 2>It is actual companies truly a profit and that are

0:49:22.560 --> 0:49:24.680
<v Speaker 2>trying to sell to you. But it's yeah, it's also

0:49:24.719 --> 0:49:25.240
<v Speaker 2>the subcomstry.

0:49:25.239 --> 0:49:27.400
<v Speaker 1>It's also the things about today we've experienced at an

0:49:27.440 --> 0:49:29.560
<v Speaker 1>early age, or the things that we've heard our friends say,

0:49:30.000 --> 0:49:32.520
<v Speaker 1>or some sort of experience we had back in eighth

0:49:32.520 --> 0:49:34.839
<v Speaker 1>grade that informs how we think about money and how

0:49:34.840 --> 0:49:36.879
<v Speaker 1>we handle it now more true than we realize. Yeah,

0:49:36.920 --> 0:49:38.960
<v Speaker 1>And so I think when we unearth some of these

0:49:38.960 --> 0:49:42.320
<v Speaker 1>thoughts and beliefs, we ask some of the deeper why questions,

0:49:42.400 --> 0:49:45.760
<v Speaker 1>it's going to inevitably provide us with new information about ourselves,

0:49:45.960 --> 0:49:47.800
<v Speaker 1>which is going to cause us to change some of

0:49:47.840 --> 0:49:51.359
<v Speaker 1>our preconceived notions and beliefs about money. And then those

0:49:51.400 --> 0:49:55.040
<v Speaker 1>altered beliefs are going to invariably impact how we act,

0:49:55.040 --> 0:49:56.959
<v Speaker 1>how we move forward in this world, how we spend,

0:49:57.000 --> 0:49:59.200
<v Speaker 1>how we say, how we invest. And the truth is,

0:49:59.280 --> 0:50:01.680
<v Speaker 1>money is not good or evil, right. It's a tool

0:50:01.760 --> 0:50:03.480
<v Speaker 1>that can be used well or it can be used poorly.

0:50:03.680 --> 0:50:05.600
<v Speaker 1>And we can either put too much stock in the

0:50:05.680 --> 0:50:08.719
<v Speaker 1>value of a dollar or not enough. But it's hard,

0:50:08.760 --> 0:50:11.160
<v Speaker 1>if not impossible, to change our habits and our approach

0:50:11.200 --> 0:50:13.560
<v Speaker 1>to money when we're not sure where the source belief

0:50:13.600 --> 0:50:18.120
<v Speaker 1>material is coming from, what's subconsciously guiding us where that originates.

0:50:18.120 --> 0:50:20.160
<v Speaker 1>And so I think it's important to do to do

0:50:20.239 --> 0:50:21.839
<v Speaker 1>some of that deep work, not just to go like

0:50:21.840 --> 0:50:25.160
<v Speaker 1>he said, to some sort of technological halting mechanism to

0:50:25.200 --> 0:50:27.640
<v Speaker 1>prevent us from taking the worst action possible.

0:50:27.800 --> 0:50:29.759
<v Speaker 2>To the apps to help you to overcome your lizard brain.

0:50:29.920 --> 0:50:31.839
<v Speaker 1>Right, Yeah, it's not that some of those apps can't

0:50:31.840 --> 0:50:34.720
<v Speaker 1>be helpful, but I think it's there's deeper work required

0:50:34.800 --> 0:50:39.240
<v Speaker 1>really when it comes to fighting and overcoming our idiot brains.

0:50:39.360 --> 0:50:41.680
<v Speaker 2>Absolutely, man, Yeah, I couldn't have said it better myself.

0:50:41.760 --> 0:50:43.800
<v Speaker 2>Let's get back to the beer that you and I enjoyed.

0:50:43.880 --> 0:50:46.880
<v Speaker 2>This was an end of plagues and IPA by Burial.

0:50:47.080 --> 0:50:51.000
<v Speaker 2>What I'll say, I'll describe the label art. It's a

0:50:51.960 --> 0:50:54.040
<v Speaker 2>the artist that they have that makes all their labels.

0:50:54.040 --> 0:50:56.040
<v Speaker 2>I forget his name. I'll actually make sure to link

0:50:56.280 --> 0:51:00.319
<v Speaker 2>to his Instagram accounts after we've bashed in to Graham

0:51:00.360 --> 0:51:01.719
<v Speaker 2>and how you should delete it in their phone. But

0:51:01.800 --> 0:51:05.480
<v Speaker 2>all of his artwork is super metal. This is just

0:51:05.520 --> 0:51:07.640
<v Speaker 2>the best way to describe it. But it's got a

0:51:07.760 --> 0:51:10.840
<v Speaker 2>rat sitting there who's just like eating the earth. That

0:51:10.920 --> 0:51:13.520
<v Speaker 2>a rat or a possum is powsesome. I don't know either.

0:51:14.640 --> 0:51:17.120
<v Speaker 2>Plagues are like rats, you know, like the bubon of

0:51:17.120 --> 0:51:19.960
<v Speaker 2>filthy animal. Yeah, it's got the tail, but it's just yeah,

0:51:19.960 --> 0:51:21.920
<v Speaker 2>there's like filth all around the earth.

0:51:22.000 --> 0:51:25.800
<v Speaker 1>Yeah, the name conventions gel up really well with the pictures,

0:51:26.320 --> 0:51:29.480
<v Speaker 1>with the artwork, and they're both just a little over

0:51:29.520 --> 0:51:29.799
<v Speaker 1>the top.

0:51:29.960 --> 0:51:34.080
<v Speaker 2>Yeap. Yeah, expect many more ridiculous names of the different

0:51:34.120 --> 0:51:36.160
<v Speaker 2>burial beers that will have in the coming weeks. Yeah,

0:51:36.200 --> 0:51:37.759
<v Speaker 2>but yeah, what were your thoughts though on this beer? All? Right?

0:51:37.960 --> 0:51:40.080
<v Speaker 1>Say, this was juicy and sharp and it was almost

0:51:40.160 --> 0:51:43.200
<v Speaker 1>like IPA concentrate, Like, yeah, that's how I think of this,

0:51:43.360 --> 0:51:45.440
<v Speaker 1>and but that's how I think of most of the

0:51:45.480 --> 0:51:48.759
<v Speaker 1>burial beers and burial IPAs in particular, because they just

0:51:48.960 --> 0:51:53.760
<v Speaker 1>make some of the thickest, juiciest, beastly, most beastly IPAs.

0:51:53.800 --> 0:51:55.920
<v Speaker 2>Yeah, I would say, so this is a single like

0:51:56.120 --> 0:51:58.279
<v Speaker 2>a regular and in my mind the bot it was

0:51:58.600 --> 0:52:01.640
<v Speaker 2>relatively light and body considering it's burial, and so it

0:52:01.920 --> 0:52:05.520
<v Speaker 2>felt like a like a foundational IPA because there's some

0:52:05.560 --> 0:52:08.520
<v Speaker 2>other ones that we're gonna have that are more over.

0:52:08.360 --> 0:52:10.960
<v Speaker 1>The top, like maybe this is a nine and then

0:52:11.000 --> 0:52:11.879
<v Speaker 1>the other one's take.

0:52:11.760 --> 0:52:13.239
<v Speaker 2>It up to twelve. This is like their equivalent of

0:52:13.280 --> 0:52:16.480
<v Speaker 2>a session IPA. Just but it was really good, solid

0:52:16.560 --> 0:52:18.160
<v Speaker 2>and again when you poured it it's kind of got

0:52:18.200 --> 0:52:21.359
<v Speaker 2>that pale, milky golden color where you can't see through

0:52:21.360 --> 0:52:23.479
<v Speaker 2>it at all. It's sort of like the new cars today,

0:52:23.600 --> 0:52:26.520
<v Speaker 2>or like their paint jobs. They've got zero metallic speck

0:52:26.920 --> 0:52:28.560
<v Speaker 2>or fleck or whatever that's in them, you know, because

0:52:28.600 --> 0:52:30.960
<v Speaker 2>like the old school and it's super traditional paint jobs.

0:52:31.000 --> 0:52:33.120
<v Speaker 2>You see them and it's kind of it's got a

0:52:33.120 --> 0:52:34.960
<v Speaker 2>sparkle to it, Yeah, but like the new ones, they

0:52:34.960 --> 0:52:37.040
<v Speaker 2>don't have any sparkle. It's just like a flat color.

0:52:37.080 --> 0:52:40.120
<v Speaker 2>It's shiny, but there's just no additional metallic in it.

0:52:40.200 --> 0:52:43.640
<v Speaker 2>That's what this is. Yeah, Like it's just solid one

0:52:43.680 --> 0:52:47.799
<v Speaker 2>note color, but the flavor was anything but one note.

0:52:47.840 --> 0:52:49.720
<v Speaker 2>I'm glad you and I got to enjoy this one today.

0:52:49.800 --> 0:52:51.720
<v Speaker 1>Most definitely. All right, that's gonna do it for this one.

0:52:51.880 --> 0:52:54.319
<v Speaker 1>You can, as always find show notes for this and

0:52:54.560 --> 0:52:56.879
<v Speaker 1>links to everything we mentioned, as well as a bunch

0:52:56.920 --> 0:52:58.839
<v Speaker 1>of other money resources up on our site at how

0:52:58.840 --> 0:53:01.719
<v Speaker 1>toomoney dot com. Don't forget the how to Money credit

0:53:01.800 --> 0:53:03.680
<v Speaker 1>card tool. You can find that in the upper right

0:53:03.680 --> 0:53:06.399
<v Speaker 1>hand corner of the homepage at howtomoney dot com. It's

0:53:06.520 --> 0:53:08.520
<v Speaker 1>super easy to find the best credit card for you,

0:53:08.920 --> 0:53:10.320
<v Speaker 1>but Matt, that's going to do it for this episode

0:53:10.400 --> 0:53:13.479
<v Speaker 1>until next time. Best Friends Out and best Friends Out