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Speaker 1: What's been the biggest deal? Y'all have done hard because

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Speaker 1: we've done a lot of great This is the biggest

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Speaker 1: hit for us for monetization is Snapchat. I was able

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Speaker 1: to receive ten thousand dollars a month for one year

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Speaker 1: just to make videos. Day call me. She was like,

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Speaker 1: we want to extend this program. I said, you extended,

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Speaker 1: But the back of my mind, I didn't say it

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Speaker 1: is the money. It's the money extending and she was like,

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Speaker 1: and yeah, it's funded. At the time, I was like, well,

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Speaker 1: can I create multiple shows? And at the time there

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Speaker 1: were media companies they were making millions and millions of

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Speaker 1: dollars because they had multiple shows. As of right now,

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Speaker 1: my company has paid out of two point five million

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Speaker 1: in revenue through those shows. YO, what's going on? Everybody?

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Speaker 2: Welcome to another episode of the Button Nomics podcast. I'm

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Speaker 2: your host, Brandon Butler, founder and CEO of Butter atl

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Speaker 2: and we got a very special guest in studio with

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Speaker 2: us today. Now everybody talks about, you know how Atlanta

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Speaker 2: is the influencer capital of the world, and it is

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Speaker 2: it Landa influences everything. We all know that, but there's

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Speaker 2: a person in Atlanta who's responsible for that. It's my guy,

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Speaker 2: Keith Dorsey right here, CEO of Young Guns Entertainment and

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Speaker 2: Collapse Studios.

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Speaker 1: Keith, how you doing, bro, I'm doing great. That was

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Speaker 1: a great introduction. Hey man, I'm I'm getting better at

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Speaker 1: this man.

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Speaker 2: So for the folks that don't know Keith, just tell

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Speaker 2: them who you are, tell them what Young Guns is

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Speaker 2: Collapse Studios, Like, who's Keith Dorsey?

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Speaker 1: Yeah? So I'm known as a creator manager. First, I

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Speaker 1: managed just the careers of social media celebrities and my

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Speaker 1: agency is Young Guns Entertainment, which is the company that

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Speaker 1: manages the creators and also as a company that managers

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Speaker 1: other things. We do have a production studio and we

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Speaker 1: have a production content studio. I would say that serves

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Speaker 1: as a hub for creators to come create content, and

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Speaker 1: not just social media creators, any type of creator. We've

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Speaker 1: had music labels with the studio, photographer viographers, podcasts, all

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Speaker 1: types of things that things that come to the studio

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Speaker 1: to produce content. And we've got our name and fame.

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Speaker 1: December twenty twenty when we launched the very first black

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Speaker 1: content house in the United States, which got coverage from

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Speaker 1: The New York Times seeing in business insider. I mean

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Speaker 1: the list goes on ABC News Nightline. I mean the

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Speaker 1: list goes on doing that wave of social media boom

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Speaker 1: during COVID.

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Speaker 2: So for the folks don't know, like who are some

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Speaker 2: of the folks that you managed? Like and how large

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Speaker 2: are these creators too?

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Speaker 1: Man? Yes, so it's so many. I hate naming because

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Speaker 1: they always like, yo, you forgot about me. But I

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Speaker 1: mean during the content house, you know, you have creators

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Speaker 1: like Robbie World, Kaitlyn Castle, which we just actually did

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Speaker 1: something really big for her, So we just got her

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Speaker 1: assigned to a music label, just Major, which is another

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Speaker 1: thing that the beauty of like what social media can

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Speaker 1: do for any type of talent. A few of them,

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Speaker 1: I mean, even those that I don't manage. There's creators.

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Speaker 1: My organization has grown so big when it comes to

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Speaker 1: supporting creators on different levels such as monetization. You know,

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Speaker 1: creators like Funny Marco. I had access to the work

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Speaker 1: with the Shee Frost. You know, any black and brown

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Speaker 1: creator in Atlanta, I possibly or my team has possibly

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Speaker 1: worked with them in some form of fashion. Yeah. Now,

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Speaker 1: how'd you get into this business?

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Speaker 2: How does how does one get into the business of

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Speaker 2: managing influencers and creators.

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Speaker 1: I asked myself that all the time. So Robbie World

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Speaker 1: years ago asked me can I be his manager? He

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Speaker 1: was like, Yo, can you be my manager? He was

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Speaker 1: a music artist. Then a lot of people don't know that,

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Speaker 1: you know. And then I told them about Vine and

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Speaker 1: from there they started to create content on Vine, which

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Speaker 1: created the first wave of successful a lot of these

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Speaker 1: creators and sketch, you know. Then they were creating videos

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Speaker 1: on Facebook, like sketch comedy videos on Facebook, and then

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Speaker 1: they went into the Vine. And then when the Vine

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Speaker 1: shut down, Instagram created their video platform and then boom,

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Speaker 1: and then it just it's just one of those things.

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Speaker 1: Why every day I wake up, I was like, how

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Speaker 1: does come about? Like there was no creator term, creator managers?

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Speaker 1: Like we created all these things and just kind of

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Speaker 1: rolled the wave and figured it out, you know, and

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Speaker 1: also came up with some of the terms. A lot

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Speaker 1: of things that we did became staples in the industry today.

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Speaker 2: So, like when it comes to creators, just give folks

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Speaker 2: some context, like how much money is really out there

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Speaker 2: for careers?

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Speaker 1: Like how much of these creators.

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Speaker 2: Really pulling in on a monthly, yearly basis because a

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Speaker 2: lot of people say that, you know, there's an influencer shortage,

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Speaker 2: or it's an influencer recession, and there's no money in

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Speaker 2: and people don't know. But like, just give some people

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Speaker 2: some context and one's actually possible.

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Speaker 1: That's fully capped. So the creator industry, I hate seeing things.

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Speaker 1: I know the number, but I think it's a three

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Speaker 1: hundred billion dollars right now, and it's increasing, you know,

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Speaker 1: and more content is. It's just as valuable as music

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Speaker 1: these days. You know, just like a music artist archive,

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Speaker 1: our portfolio can be worth billions of dollars. There are

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Speaker 1: creators like mister Bees who has servers of content that

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Speaker 1: is worth billions of dollars. So, but I think because

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Speaker 1: a lot of people don't understand how it works and

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Speaker 1: how you know, how you can monetize, they really don't

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Speaker 1: really know what's going on. But there's creators. There's a

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Speaker 1: creator that I know that you used to live in Houston,

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Speaker 1: moved to Orlando, moved back to Orlando. That what's earned.

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Speaker 1: It's earning six hundred to one million dollars a month

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Speaker 1: from YouTube. Insane paid for their house cashing. He posted

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Speaker 1: on his close friends Wired two point two million dollars

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Speaker 1: about he bought a compound for his family. I mean,

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Speaker 1: it was absolutely amazing. And all they do is YouTube fogging.

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Speaker 1: So there's a lot of money. I'm seeing creators fifty thousand.

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Speaker 1: I just just yesterday alone in my organization, there's a

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Speaker 1: creator who earned twenty five thousand in one day and

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Speaker 1: another creator who cashed out in these terms you may

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Speaker 1: not really understand, but they earned one hundred thousand. So

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Speaker 1: it's like over one hundred and twenty five hundred thirty

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Speaker 1: thousand dollars worth of income that was earned yesterday from

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Speaker 1: ad revenue and other opportunities that these creators have done it.

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Speaker 1: So there's a lot of money. You know, even podcasts

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Speaker 1: like this like Club Shasha, you know, he talked about

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Speaker 1: like all the money he made more than his career

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Speaker 1: in one year in one video. That's and that's realistic

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Speaker 1: because I know the business, you know, and all you

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Speaker 1: have to do is just go viral new numbers.

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Speaker 2: So for the folks that don't know what I mean,

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Speaker 2: But but again, how do people like monitorz Because I

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Speaker 2: think for a lot of folks, I hear that term

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Speaker 2: monetization and monetize all the time, and a lot of

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Speaker 2: people always think it's just you know, you start and

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Speaker 2: all of a sudden the money starts rolling in. But

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Speaker 2: just again, get people some like context on like how

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Speaker 2: do these you know, influencers and creators like actually monetize

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Speaker 2: it through advertising? Is it through brand deals? Are they

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Speaker 2: doing you know, spin offs like merch and other partnerships,

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Speaker 2: Like how are some of the ways people are actually

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Speaker 2: making money?

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Speaker 1: Yes, So that's all of the above, And the creator

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Speaker 1: industry is no different from any other industry. Like you

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Speaker 1: look at like how athletes promote and howlebrities promote brands.

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Speaker 1: One of the ways is through brand partnerships. If you

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Speaker 1: have a big platform, you doing numbers, you have a

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Speaker 1: lot of eyes on you. People want to put their

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Speaker 1: brand with you so it can be seen, so they

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Speaker 1: can convert or get their visibility out for the brand.

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Speaker 1: And then there's ad revenue social media. The biggest and

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Speaker 1: most long lived ways of earning is becoming an ad

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Speaker 1: partner with these platforms. An example old school YouTube. You

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Speaker 1: get a lot of views on YouTube. You can see

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Speaker 1: those ads people watch don't skip you know what I mean,

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Speaker 1: and you earn from that, you know, and a lot

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Speaker 1: of these companies have adopted that, you know, as well.

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Speaker 1: Facebook people are earning big time from Facebook as well

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Speaker 1: putting Facebook videos out. Instagram has a little bit, but

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Speaker 1: it's really not as much money. It's almost trash, to

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Speaker 1: be honest. Then there's Snapchat, even x formerly Twitter have

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Speaker 1: ways of monetizing through ad revenue, maybe forgetting some things,

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Speaker 1: but like that's becoming an ad partner is super important.

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Speaker 1: It's also one of the most long lived because one

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Speaker 1: of the things that I learned we blew up when

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Speaker 1: we blew up from content were reliant on promotions, brand deals,

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Speaker 1: and it's a little frustrating because if you're hot, they

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Speaker 1: want to put the brand with you, and then of

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Speaker 1: course if you get to a point where you just

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Speaker 1: level that, they don't want to work with you anymore,

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Speaker 1: you know, or you may drop all the way off.

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Speaker 1: So they're always looking for the hottest thing to spend

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Speaker 1: their money. So it's always very volatile of how creators.

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Speaker 1: It wasn't promising that you would earn that amount of

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Speaker 1: money for a long period of time, but the ad

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Speaker 1: revenue if you continue to keep your your views and

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Speaker 1: your numbers and your subscribers at a good pace, and

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Speaker 1: those ads continue to run, you could carry on for

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Speaker 1: years and years and years. And then there's course merch,

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Speaker 1: you know, creators getting into launching their own brand, launching

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Speaker 1: products as well products and services, and also going into

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Speaker 1: things such as starting our own podcasts or even traditional business.

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Speaker 1: I had a creator literally open up a coffee shop,

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Speaker 1: you know, and it started and shout out to early magic,

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Speaker 1: but he literally did a brand deal with a coffee

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Speaker 1: shop in the line he said, the line was so

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Speaker 1: long to get I guess. He promoted something at the

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Speaker 1: coffee shop and people showed up. This is the power

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Speaker 1: of TikTok. And the owner was like, I want to

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Speaker 1: partner with you and let's open up some coffee shops

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Speaker 1: and it could be in your name. And that started.

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Speaker 1: So now they're looking to doing those types of things.

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Speaker 1: So there's so many different ways creators are learning to

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Speaker 1: diversify their income. But the ad revenue park is from

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Speaker 1: in my opinion, from what I've learned, is super super solid,

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Speaker 1: you know, and then you just have to make sure

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Speaker 1: that your views and watch time and all these little

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Speaker 1: technical things are good on your channel so you can

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Speaker 1: continue to earn.

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Speaker 2: Like I think a lot of people also have a

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Speaker 2: lot of you know, misconceptions around how big they have

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Speaker 2: to be. Like, you know, there's some influencers or creators

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Speaker 2: that have millions of followers, there's some that have you know,

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Speaker 2: hundreds of thousands and tens of thousands, Like how big

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Speaker 2: does somebody have to be to even you know, start

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Speaker 2: becoming an influencer creator that can actually bring in some money.

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Speaker 1: Yes, So subscribers is a followers is It's something you

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Speaker 1: do need to look at. But these days, especially when

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Speaker 1: you're dealing with ad revenue, and look into an engagement

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Speaker 1: is what I'm saying, Because that's creators with a million

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Speaker 1: followers and they have trash engagement, you know, But if

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Speaker 1: you have good engagement, like you hundreds of thousands of

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Speaker 1: views per post, you know, one hundreds of thousand likes

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Speaker 1: you can have, you could earn. So if you can

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Speaker 1: have fifty thousands subscribers and have very very high engagement,

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Speaker 1: lots of comments, lots of shares important shares a super

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Speaker 1: important these days, and have a million and have very

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Speaker 1: low engagement, but you can still earn that person with

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Speaker 1: fifty thousand followers a high engagement can earn more than

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Speaker 1: a person with a million. So it's always the most

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Speaker 1: important thing is to look at is engagement on your account,

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Speaker 1: and that's what's important.

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Speaker 2: If somebody was starting to day, like which platforms would

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Speaker 2: you tell them to maybe prioritize or kind of focus

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Speaker 2: on making content.

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Speaker 1: For that's a good question because they're a lot of

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Speaker 1: these platforms have a lot of opportunities. But here's the thing.

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Speaker 1: What I will say is short from content. It's the

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Speaker 1: best way to reach people. And I always use this analogy, right,

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Speaker 1: It's kind of like if I take you to a

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Speaker 1: dull restaurant, I'm going to have my favorite food that

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Speaker 1: I like. I'm not going to if I want you

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Speaker 1: to like start loving that the whole entrede. I'm not

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Speaker 1: going to be like, yo, eat this whole plate. I'm saying, Bro,

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Speaker 1: you gotta try, just try a little bit, right And

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Speaker 1: you say all right, and you try, Dennis is good.

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Speaker 1: Next thing, you know, you're gonna want the whole entree.

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Speaker 1: You're gonna start sharing the place even without me. You're

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Speaker 1: gonna be like you I put you off. Hey man,

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Speaker 1: there's people flying in town. I got this spot, bro.

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Speaker 1: You know it's the same thing as short from content,

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Speaker 1: short from constance content, is like a taste or an appetizer,

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Speaker 1: and when people see that, they want they want more

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Speaker 1: the longer form content and they will like and subscribe. Plus,

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Speaker 1: there's more people that are consuming short from content ever

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Speaker 1: before than they are long form content. So that is

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Speaker 1: a good introduction to to grow a platform and to

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Speaker 1: get your content seen. Now. What that means is also

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Speaker 1: what what I have to add is with short from content,

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Speaker 1: what platform? What feature are the platforms promoting? You know,

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Speaker 1: because it's still a business because they want to grow.

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Speaker 1: Everyone's chasing TikTok right now. So that's why a lot

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Speaker 1: of people are getting a lot of abuse because they're

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Speaker 1: technically pushing this stuff. They're gonna promote it. If you

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Speaker 1: put good content out there, they want to push you.

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Speaker 1: So the best way now is short from content reels, TikTok,

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Speaker 1: YouTube shorts. I've had creators, new creators grow one hundred

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Speaker 1: thousand subscribers in a month just from YouTube shorts. And

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Speaker 1: they're monetizing YouTube shorts because and that's a good introduction

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Speaker 1: because a lot of these creators they for years, let's

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Speaker 1: say December twenty twenty, you may have a creator that

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Speaker 1: has dropped content every day instead of short form that

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Speaker 1: is a bank. They may have two hundred one thousand videos.

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Speaker 1: All you have to do is take that hard drive,

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Speaker 1: clean it up, make sure there's no watermarks. Super important.

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Speaker 1: Can't put a competing platform on another platform. They don't

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Speaker 1: like it. They're not gonna. You may grow, but not

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Speaker 1: for long. But and upload that stuff. Just upload it. Plus,

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Speaker 1: what's important. If it's viral once it's gonna, it could

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Speaker 1: be viral over and over and over again. Content is

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Speaker 1: forever or like music, you know, I have a creator day.

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Speaker 1: I think it was Robby World and Fast Barber Right.

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Speaker 1: They did when gas always going up, people make content

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Speaker 1: around it. They had a Tesla pulled up at a

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Speaker 1: gas station. We're just laughing at people. I'm talking about

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Speaker 1: laughing at people are like real life people looking like

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Speaker 1: you know, And that video went viral. Every time gas

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Speaker 1: goes up in the United States, that video just resurfaced

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Speaker 1: and become more Even me, I had the last eclips

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Speaker 1: they had, not the recent one, but one few years

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Speaker 1: ago I had did this funny meme and it went viral,

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Speaker 1: and all of a sudden that video just resurface that

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Speaker 1: people start coming on it because of the last eclips

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Speaker 1: that we had and I was like, damn, I did

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Speaker 1: this so long ago. I was like, this video just resurfacing.

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Speaker 1: So it's just like a song for artists that blows

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Speaker 1: up because of TikTok old song that blows up. And

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Speaker 1: it was like this song came out twenty years ago

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Speaker 1: and the the artists team is celebrating like yeah, yeah, yeah, yeah,

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Speaker 1: and then you can get a song, you can remix it,

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Speaker 1: you know. So that stuff is forever. So when it

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Speaker 1: comes to content, like the show from content is very powerful.

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Speaker 1: So I will always say listen, get your shot from content.

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Speaker 1: Put it out there. Even if you have even this

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Speaker 1: type of thing, right, you want people to see the

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Speaker 1: video those clip it the best parts, put music, put

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Speaker 1: the AI subtitles on it, you know, and put it

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Speaker 1: out there. And then people are like where where can

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Speaker 1: I find the rest of this? You know, I do

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Speaker 1: it a lot because I have a lot of motivational

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Speaker 1: things that pop up my thing and like a like

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Speaker 1: spiritual like pastors and stuff preaching. I'm like, I need

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Speaker 1: to find this whole sermon. Next thing. You know, I'm

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Speaker 1: subscribed to their channel and I'm consuming more and more

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Speaker 1: of that stuff.

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Speaker 2: Yeah, man, I mean, you know, I have my platform,

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Speaker 2: butter Atl We've been doing stuff for a long time,

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Speaker 2: and you know, one of the things I've talked to

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Speaker 2: people about because I mean, we we've done pretty well

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Speaker 2: from like a monetization standpoint. But one of the things

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Speaker 2: that I always talk to other creators about, and you know,

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Speaker 2: other people with platforms, is you got to kind of

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Speaker 2: figure out what game you're playing.

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Speaker 1: You know. For us, we we kind of you know,

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Speaker 1: we kind of stay in the middle. You know. There's

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Speaker 1: a lot of ways I think think that it's very

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Speaker 1: easy and to.

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Speaker 2: Kind of grow with the crazy content, right like I know,

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Speaker 2: the people that post the crazy fight videos or the

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Speaker 2: crime videos and all that kind of stuff. And what's

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Speaker 2: interesting is that stuff can help you grow. But what

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Speaker 2: I've noticed is then it's kind of hard to monetize

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Speaker 2: your platform because no brand really wants, you know, their

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Speaker 2: content in between a video of a fight and something

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Speaker 2: crazy happening. And I think a lot of people have

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Speaker 2: kind of, I hate to say, like sold their soul

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Speaker 2: to kind of like build a platform up, but now

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Speaker 2: they can't really monetize it. But at the same time,

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Speaker 2: you probably want to be authentic, so like how do

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Speaker 2: you coach and manage your influencers to let them know

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Speaker 2: it's still okay to kind of be yourself, but like

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Speaker 2: maybe they don't want to go too far from a

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Speaker 2: certain thing or go too crazy because that might also

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Speaker 2: you know, make them, you know, not as desirable in

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Speaker 2: the eyes of like brand partners and stuff like.

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Speaker 1: How do you kind of manage that balance with them? Yeah,

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Speaker 1: So my thing is I always tell them to be

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Speaker 1: authentic from the beginning, you know. But there's still ways

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Speaker 1: you could go because the thing is in social media

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Speaker 1: and what you're what you just talked about was finding

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Speaker 1: ways to like triggering engagement, right, So there's always ways

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Speaker 1: you can get very creative to trigger engagement. Where if

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Speaker 1: it's from information, where if it's from like being very funny,

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Speaker 1: being very anything that will trigger people to like a

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Speaker 1: relatable which is important too, you know. So it's from

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Speaker 1: the beginning, be authentic because there's always people that will

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Speaker 1: This world is so big you can grow a fan

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Speaker 1: base out of anything. Don't try to be someone you're not.

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Speaker 1: Just look at sex sexy Red. She is herself authentically,

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Speaker 1: she doesn't care, you know what I mean, And there's

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Speaker 1: a whole fan base that loves her, and that's all

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Speaker 1: you got to focus on is finding those The algorithm

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Speaker 1: will pair you with a bunch of people just like yourself.

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Speaker 1: An example, if you was to have a concert, they

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Speaker 1: will come dressed up looking like you. You know. So

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Speaker 1: I always say just be be yourself, you know, if

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Speaker 1: you if you super crazy, just be super crazy, you

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Speaker 1: know what I mean? Be your own person and and

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Speaker 1: don't care what other people think, because there's other people

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Speaker 1: that are out there that will love you. All you

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Speaker 1: have to do is figure out like the science of

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Speaker 1: the algorithm and how to trigger people to share your content,

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Speaker 1: to follow, to subscribe, to watch, and then once you

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Speaker 1: figure that out, the platform will build itself.

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Speaker 2: Yeah, what are some of the trends right now that

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Speaker 2: you see really popping off? Like one of the things

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Speaker 2: that everybody kind of sees is the balloom pop videos

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Speaker 2: are kind of viral right now, or the twenty v

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Speaker 2: one videos are kind of viral right now. Like, what

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Speaker 2: are some other trends out there that are really going So.

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Speaker 1: The baseline of the trends right now is what's called

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Speaker 1: man on the street content, and that's where you are

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Speaker 1: interacting with a human being and that birth from just

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Speaker 1: street content where you see them have the mics and

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Speaker 1: they come talking to people. And one of my creators,

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Speaker 1: he has a Lamborghini Hurricane right in last video he

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Speaker 1: did with me said hey, I bought this car just

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Speaker 1: talking to people, you know what I mean. And then's

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Speaker 1: that derived and went into the studio content to where

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Speaker 1: people are like interacting with other people, especially anything with

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Speaker 1: like relationships guy against girl. You know, people love, especially

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Speaker 1: our people who love to tune anything that's like reality style,

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Speaker 1: like oh there's a little drama or there's shock factors,

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Speaker 1: you know, like oh he just came in and he

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Speaker 1: just said that, and then you know that created a

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Speaker 1: big wave. Twenty b one's have changed. One creators earned

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Speaker 1: like a million plus a year from doing bloom pop videos.

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Speaker 1: Another creator, same thing from just walking on the street,

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Speaker 1: you know, talking to people, and they have advanced. Now

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Speaker 1: Leon he want to create. His name is Leon. He

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Speaker 1: goes on the street, right, he has a prize wheel

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Speaker 1: and he don't like have them spend and then they're

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Speaker 1: asked the question, they get it right, they'll get one

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Speaker 1: hundred dollars, you know, So they're getting creative with all

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Speaker 1: this stuff. Now they're on the street with the balloons. Now, yeah,

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Speaker 1: I love it. They're so creative, you know, they figure out,

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Speaker 1: like what can how can we trigger this engagement? How

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Speaker 1: can we give people a shock factor and something different

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Speaker 1: that they can actually do and involve other people.

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Speaker 2: That's interesting, right, you know I didn't think about it

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Speaker 2: from that standpoint, but yeah, man, to your point, right,

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Speaker 2: like coming in getting people to just react. I think

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Speaker 2: that's what you kind of look at when you kind

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Speaker 2: of see the content, Like everything is very reaction based.

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Speaker 2: And even when you kind of compare what these influencers

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Speaker 2: are doing to like versus like a mister Beast, right,

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Speaker 2: because even with him he has like the super high

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Speaker 2: production value in the big videos. But it's still though,

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Speaker 2: it comes down to like some big idea, some big

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Speaker 2: topic and just kind of finding ways to.

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Speaker 1: Make it interesting.

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Speaker 2: Like but even with that, what are some of the

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Speaker 2: challenges like as being a creator and a constant, Because

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Speaker 2: I think everybody just sees the fun part, you know,

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Speaker 2: they see the you know, you run around doing stuff,

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Speaker 2: you making money, but like, what are some of the

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Speaker 2: things they got to deal with on the backside? People

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Speaker 2: maybe don't notice as much.

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Speaker 1: Well, I think a lot of the A lot of

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Speaker 1: creators don't know how to like the one of the

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Speaker 1: main reasons is how to monetize, because a lot of

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Speaker 1: them like they're blow up and they don't know. The

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Speaker 1: thing is, now, how TikTok created a standard is a

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Speaker 1: lot of them don't know how to build because they

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Speaker 1: got on TikTok and it was like a magic button.

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Speaker 1: They just woke up viral. And you know, if you've

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Speaker 1: been around for fifteen years on social media, you understand

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Speaker 1: you really have to build this stuff and it's not

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Speaker 1: the algorithm is not just going to be a magic

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Speaker 1: one sometimes, so a lot of them don't really know

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Speaker 1: what to do. They don't have the knowledge, so they're

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Speaker 1: like trying to figure it out, like where's the money.

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Speaker 1: And even what really messed up the minds of a

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Speaker 1: lot of these creators is these like bonus programs. You know, hey,

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Speaker 1: we're going to put this spring bonus, do this bonus,

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Speaker 1: and that's not a real way, and then the next note,

433
00:21:45,640 --> 00:21:48,639
Speaker 1: it's gone. You know, That's why I revert and I

434
00:21:48,720 --> 00:21:51,400
Speaker 1: always explain to them, make sure that you're finding these

435
00:21:51,440 --> 00:21:54,960
Speaker 1: platforms that you can monetize as an ad partner. Get

436
00:21:55,000 --> 00:21:57,920
Speaker 1: on YouTube, fair solid get on Facebook, you can earn

437
00:21:58,000 --> 00:22:00,439
Speaker 1: ad revenue find with us at revenue, so you're not

438
00:22:00,680 --> 00:22:03,840
Speaker 1: worried about relying on the mercy of a bonus that

439
00:22:03,920 --> 00:22:07,680
Speaker 1: might just be deleted or the money may run out,

440
00:22:07,840 --> 00:22:10,119
Speaker 1: you know. So I think that's the main one of

441
00:22:10,160 --> 00:22:15,960
Speaker 1: the challenges them learning the business of creators and also

442
00:22:16,080 --> 00:22:18,080
Speaker 1: just learn how to pivot. How can I go to

443
00:22:18,080 --> 00:22:21,439
Speaker 1: the next level, Like we talked about earlier, blown up

444
00:22:21,440 --> 00:22:24,560
Speaker 1: from like memes and fight videos. Look at world Star.

445
00:22:24,880 --> 00:22:28,480
Speaker 1: A long time ago, people's looking for crazy stuff to

446
00:22:28,480 --> 00:22:31,919
Speaker 1: say world Star. And now world Star has pivoted and

447
00:22:31,960 --> 00:22:34,720
Speaker 1: now as a media company and sign an artists and

448
00:22:34,760 --> 00:22:37,440
Speaker 1: have all the amazing things that are going. But they

449
00:22:37,560 --> 00:22:41,800
Speaker 1: started based on something that blew them up, that really

450
00:22:41,920 --> 00:22:47,000
Speaker 1: wasn't marketable. The brands that not now they're promoting politics

451
00:22:47,040 --> 00:22:49,959
Speaker 1: and all this, you know. And so that's the thing

452
00:22:50,000 --> 00:22:52,399
Speaker 1: that's learning how to like getting the knowledge of how

453
00:22:52,440 --> 00:22:57,879
Speaker 1: this business works and knowing how to pivot when it

454
00:22:57,920 --> 00:23:01,440
Speaker 1: comes to being just a regular creative creating content to

455
00:23:01,520 --> 00:23:03,600
Speaker 1: creating a business out of it. Yeah, it makes sense.

456
00:23:15,080 --> 00:23:17,040
Speaker 2: A lot of folks are probably you know, don't know

457
00:23:17,080 --> 00:23:19,520
Speaker 2: how to even accurately kind of value themselves in the

458
00:23:19,560 --> 00:23:22,240
Speaker 2: market probably, So like when it comes to like I

459
00:23:22,280 --> 00:23:24,119
Speaker 2: understand like the ad partner part because a lot of

460
00:23:24,160 --> 00:23:26,920
Speaker 2: that is driven by you know, views and engagement, CPM

461
00:23:27,000 --> 00:23:28,879
Speaker 2: and all that kind of stuff. But then there are

462
00:23:28,880 --> 00:23:31,040
Speaker 2: all those kind of like brand deals and partnerships that

463
00:23:31,080 --> 00:23:34,520
Speaker 2: you do, Like from a management standpoint, how do you

464
00:23:34,960 --> 00:23:37,119
Speaker 2: negotiate those deals? Like how do you help you know,

465
00:23:37,840 --> 00:23:41,280
Speaker 2: creators and influencers learn how to like properly value themselves

466
00:23:41,440 --> 00:23:42,960
Speaker 2: so that they're not leaving a bunch of money on

467
00:23:43,000 --> 00:23:45,280
Speaker 2: the table, you know, when they could be getting fifty

468
00:23:45,320 --> 00:23:47,520
Speaker 2: grand for a deal and sit they're only asking for five.

469
00:23:47,680 --> 00:23:49,840
Speaker 1: Like, how do you kind of work in those spaces? Man?

470
00:23:49,840 --> 00:23:51,560
Speaker 1: It's crazy to ask me that because like that was

471
00:23:51,600 --> 00:23:54,600
Speaker 1: the very first challenge for myself is when we first

472
00:23:54,680 --> 00:23:56,760
Speaker 1: start to really hit and get all these big brand

473
00:23:56,840 --> 00:24:00,399
Speaker 1: deals in a way we was it knowledgeable, you know,

474
00:24:00,560 --> 00:24:04,600
Speaker 1: And there's a thing where it's like black creators, Oh,

475
00:24:04,600 --> 00:24:06,720
Speaker 1: we're not getting paid. But sometimes it's like we don't

476
00:24:06,760 --> 00:24:10,320
Speaker 1: know what to even ask for or how to value ourselves.

477
00:24:10,560 --> 00:24:13,080
Speaker 1: So I myself, I had to a crash course. I

478
00:24:13,119 --> 00:24:15,120
Speaker 1: had to call people, call my mentors, call the people

479
00:24:15,119 --> 00:24:17,760
Speaker 1: from other constant houses at the time and figure out

480
00:24:17,800 --> 00:24:21,600
Speaker 1: like what how do you what do you start the

481
00:24:21,760 --> 00:24:24,439
Speaker 1: threshold at We did a brand deal. One of our

482
00:24:24,480 --> 00:24:29,400
Speaker 1: first brand opportunities was with Amazon Prime Video and they

483
00:24:29,440 --> 00:24:32,439
Speaker 1: came and during COVID they wanted to do a movie

484
00:24:32,480 --> 00:24:35,560
Speaker 1: screening at the house because of course no one was

485
00:24:35,600 --> 00:24:37,400
Speaker 1: going to movie theaters and these companies had to learn

486
00:24:37,440 --> 00:24:39,760
Speaker 1: how to survive during that period of time. So they

487
00:24:39,800 --> 00:24:41,120
Speaker 1: came and they said, we want to do a movie

488
00:24:41,160 --> 00:24:43,360
Speaker 1: screening here. We want to like drive this drone, give

489
00:24:43,359 --> 00:24:45,280
Speaker 1: you guys a PS five. I mean, it was amazing

490
00:24:45,520 --> 00:24:47,480
Speaker 1: and I was like, well, I think we can do

491
00:24:47,560 --> 00:24:51,480
Speaker 1: it for I was going to say twenty thousand at first,

492
00:24:51,520 --> 00:24:54,000
Speaker 1: and I was like, nah, that's definitely too low because

493
00:24:54,000 --> 00:24:56,320
Speaker 1: we had I had to price everyone in the house.

494
00:24:56,400 --> 00:24:58,760
Speaker 1: At that time, it was five or six. So I

495
00:24:58,800 --> 00:25:02,560
Speaker 1: came and I was like fifty thousand. So for us,

496
00:25:02,640 --> 00:25:04,440
Speaker 1: there was a lot of money. We have never made

497
00:25:04,440 --> 00:25:08,439
Speaker 1: that much money. So the lady and I asked that

498
00:25:08,480 --> 00:25:10,840
Speaker 1: God blesses her life for everything she does. She called

499
00:25:10,920 --> 00:25:13,040
Speaker 1: me offline and she was like, Hey, I just want

500
00:25:13,080 --> 00:25:15,679
Speaker 1: to hit you. The amount that you told me was

501
00:25:15,800 --> 00:25:20,200
Speaker 1: very low compared to the other houses that are out there,

502
00:25:21,640 --> 00:25:23,800
Speaker 1: we want to offer you a little bit more. And

503
00:25:23,840 --> 00:25:26,320
Speaker 1: that went from fifty thousand to over one hundred thousand

504
00:25:26,359 --> 00:25:29,560
Speaker 1: dollars for that, and I'm pretty sure we probably could

505
00:25:29,560 --> 00:25:31,879
Speaker 1: have got it to three hundred and something thousand, but

506
00:25:31,960 --> 00:25:34,240
Speaker 1: we just didn't know. So I had to like learn

507
00:25:34,280 --> 00:25:38,159
Speaker 1: this business and learn these technical terms fast so I

508
00:25:38,200 --> 00:25:41,399
Speaker 1: can represent them correctly. And that's the thing, is like

509
00:25:41,520 --> 00:25:45,320
Speaker 1: understanding value. Like if we don't know, you don't know

510
00:25:45,359 --> 00:25:47,040
Speaker 1: how to put yourself in the right. It was a

511
00:25:47,040 --> 00:25:49,560
Speaker 1: point of time when I did a deal O first,

512
00:25:50,119 --> 00:25:52,280
Speaker 1: the first two music labels we would worked with was

513
00:25:53,160 --> 00:25:56,840
Speaker 1: three hundred n T and Atlantic Records, And there was

514
00:25:56,840 --> 00:26:01,040
Speaker 1: a rep at three hundred He taught me what a

515
00:26:01,800 --> 00:26:05,280
Speaker 1: deck was because I was sending them a copy and

516
00:26:05,359 --> 00:26:08,720
Speaker 1: paste text it to her like where the money? You know?

517
00:26:08,760 --> 00:26:11,280
Speaker 1: He's like, you need a deck? I said, oh. And

518
00:26:11,320 --> 00:26:14,040
Speaker 1: then I learned Google sheets, like Google that runs my

519
00:26:14,080 --> 00:26:17,639
Speaker 1: life now, you know, so those things. Oh, here's the

520
00:26:17,640 --> 00:26:24,000
Speaker 1: biggest one, having a company email, right, this a Gmail exactly.

521
00:26:24,040 --> 00:26:26,320
Speaker 1: And someone told me these companies are not going to

522
00:26:26,320 --> 00:26:29,280
Speaker 1: respond if you don't have a business email. So I said, wow,

523
00:26:29,320 --> 00:26:32,280
Speaker 1: And when I put those things in place. I'm a

524
00:26:32,400 --> 00:26:35,400
Speaker 1: master at that now and we've gotten earned so much

525
00:26:35,520 --> 00:26:39,600
Speaker 1: money from that just happened just knowing the small basic

526
00:26:39,800 --> 00:26:43,840
Speaker 1: terminologies in terms of like how to say certain things

527
00:26:43,960 --> 00:26:46,560
Speaker 1: or how to present certain things and what they're looking for,

528
00:26:47,080 --> 00:26:51,000
Speaker 1: and the knowledge was what really changed our whole the

529
00:26:51,119 --> 00:26:53,200
Speaker 1: trajectory of what we're doing today. Yeah.

530
00:26:53,240 --> 00:26:55,520
Speaker 2: I mean, I've also done work on the agency side,

531
00:26:55,560 --> 00:26:57,200
Speaker 2: and you know, I've worked with all kinds of brands

532
00:26:57,240 --> 00:26:59,879
Speaker 2: and influences. Isn't always interesting, Like you, I've talked to

533
00:27:00,040 --> 00:27:04,600
Speaker 2: people that have extremely large platforms that are very well known,

534
00:27:05,080 --> 00:27:07,800
Speaker 2: and when you ask them very basic things about do

535
00:27:07,880 --> 00:27:10,000
Speaker 2: you have a deck? You know, do you have how

536
00:27:10,000 --> 00:27:11,639
Speaker 2: do you price yourself? Like they literally do?

537
00:27:11,760 --> 00:27:13,040
Speaker 1: I had it. I'm not gonna say who it was.

538
00:27:13,160 --> 00:27:15,840
Speaker 2: I'm just gonna say I was extremely surprised when I

539
00:27:15,840 --> 00:27:18,760
Speaker 2: talked to This is one show about, you know, trying

540
00:27:18,760 --> 00:27:19,960
Speaker 2: to do a deal. I was going to deal with

541
00:27:19,960 --> 00:27:22,320
Speaker 2: Sprite and I was literally offering to put them on

542
00:27:22,400 --> 00:27:24,920
Speaker 2: Sprite cans, and you know.

543
00:27:24,840 --> 00:27:26,840
Speaker 1: They were like, huh what, like do you have a what?

544
00:27:26,960 --> 00:27:28,360
Speaker 1: And I was even up, like why am I even

545
00:27:28,400 --> 00:27:30,520
Speaker 1: talking to y'all? Like where's your manager? At here, like.

546
00:27:30,440 --> 00:27:32,800
Speaker 2: Who's running this business for you all? And so I

547
00:27:32,800 --> 00:27:34,400
Speaker 2: think to your point, right, like people have to kind

548
00:27:34,400 --> 00:27:36,399
Speaker 2: of understand like when you're running a business, you're running

549
00:27:36,400 --> 00:27:38,760
Speaker 2: a business, yeah, and the influencing is your business. Then

550
00:27:38,800 --> 00:27:40,520
Speaker 2: you got to make yourself look professional. You got to

551
00:27:40,520 --> 00:27:42,840
Speaker 2: have your gain your stuff together. Get you a deck

552
00:27:42,880 --> 00:27:44,520
Speaker 2: that just and it doesn't have to be anything crazy.

553
00:27:44,520 --> 00:27:46,320
Speaker 2: You can always add more stuff to it, but like

554
00:27:46,520 --> 00:27:48,199
Speaker 2: what kind of stuff should go in a deck for

555
00:27:48,280 --> 00:27:49,520
Speaker 2: these influencers and creators?

556
00:27:50,000 --> 00:27:53,280
Speaker 1: This good question because the thing is I just was

557
00:27:53,280 --> 00:27:56,080
Speaker 1: talking to another creator about this, is that that one

558
00:27:56,119 --> 00:27:59,000
Speaker 1: sheet has to be so impactful, yeah, right, and you

559
00:27:59,040 --> 00:28:02,280
Speaker 1: also have to know what they're looking for very quickly.

560
00:28:02,320 --> 00:28:04,439
Speaker 1: The thing is they're busy. They want to look at

561
00:28:04,440 --> 00:28:06,480
Speaker 1: that sheet and they want to see everything, even like

562
00:28:06,760 --> 00:28:09,239
Speaker 1: how you word certain things and how the funt is

563
00:28:09,320 --> 00:28:11,359
Speaker 1: and everything where you align certain things. So they're looking

564
00:28:11,400 --> 00:28:16,000
Speaker 1: for how big your platform is and what you've done recently,

565
00:28:16,280 --> 00:28:20,400
Speaker 1: so numbers, engagement, other photos and things you've ever done,

566
00:28:20,680 --> 00:28:24,600
Speaker 1: like what platforms that you're on, and other opp examples

567
00:28:24,680 --> 00:28:26,960
Speaker 1: of other things you've done. And that's it, very short,

568
00:28:27,200 --> 00:28:29,000
Speaker 1: very simple. You don't have to sell them on this

569
00:28:29,080 --> 00:28:32,680
Speaker 1: whole story. They just want to see how big you are,

570
00:28:32,880 --> 00:28:35,680
Speaker 1: what you've done, any media press that you've been in,

571
00:28:35,840 --> 00:28:39,360
Speaker 1: and that's it. Yeah, very short to the point when it.

572
00:28:39,320 --> 00:28:41,200
Speaker 2: Comes to working with these brands, like how do people

573
00:28:41,280 --> 00:28:42,560
Speaker 2: get in contact with them? I think a lot of

574
00:28:42,560 --> 00:28:44,080
Speaker 2: people again they just say they're going to go viral

575
00:28:44,120 --> 00:28:45,360
Speaker 2: and maybe get a DM.

576
00:28:45,080 --> 00:28:47,160
Speaker 1: But what about outreach? Do you reach out?

577
00:28:47,160 --> 00:28:50,280
Speaker 2: Because you know sometimes too what I've learned, Like again,

578
00:28:50,280 --> 00:28:51,600
Speaker 2: I had a brand to reach out to me about

579
00:28:51,600 --> 00:28:53,520
Speaker 2: a movie that's coming out and they came to me

580
00:28:53,560 --> 00:28:54,320
Speaker 2: and they said.

581
00:28:54,280 --> 00:28:56,200
Speaker 1: This is what we want to do, and you know,

582
00:28:56,240 --> 00:28:57,040
Speaker 1: we want you to make it.

583
00:28:57,080 --> 00:28:58,320
Speaker 2: And I told them, I said, well, look, here's the

584
00:28:58,360 --> 00:29:01,080
Speaker 2: thing that's not going to work on my platform. Like

585
00:29:01,120 --> 00:29:03,200
Speaker 2: I know what your goal is, but here's what I

586
00:29:03,240 --> 00:29:06,560
Speaker 2: want to do. Like I understand your goal for this content.

587
00:29:07,000 --> 00:29:08,680
Speaker 2: Let me come back to you with an idea that

588
00:29:08,720 --> 00:29:11,640
Speaker 2: I think will work. Because here's the reality. If I

589
00:29:11,720 --> 00:29:13,560
Speaker 2: do what you just want me to do and it's

590
00:29:13,600 --> 00:29:15,760
Speaker 2: not successful, then you're going to look at me and

591
00:29:15,760 --> 00:29:17,440
Speaker 2: say that it didn't work. Right, So I have to

592
00:29:17,480 --> 00:29:19,920
Speaker 2: be honest about myself to my platform too. So like

593
00:29:20,240 --> 00:29:21,920
Speaker 2: you know, when you're doing these things like how how

594
00:29:21,960 --> 00:29:23,920
Speaker 2: you know do you how do you recommend people actually

595
00:29:23,920 --> 00:29:26,120
Speaker 2: reach out? Like when you have an influencer, you know,

596
00:29:26,200 --> 00:29:28,239
Speaker 2: like you know Kayln Castle or Robbie Rod these other

597
00:29:28,240 --> 00:29:29,640
Speaker 2: folks you work with and you say, you know what,

598
00:29:30,080 --> 00:29:32,480
Speaker 2: you know they maybe use a certain brand of you know,

599
00:29:33,040 --> 00:29:35,320
Speaker 2: whatever clothes or the like a certain thing, right, Like

600
00:29:35,400 --> 00:29:37,880
Speaker 2: do you actually even reach out to brands and say,

601
00:29:37,960 --> 00:29:40,000
Speaker 2: let me introduce you to this person would love to work.

602
00:29:39,800 --> 00:29:41,680
Speaker 1: With you all. Do you do that at all? Or yeah?

603
00:29:41,680 --> 00:29:43,959
Speaker 1: That's how we started because if we didn't do that,

604
00:29:44,000 --> 00:29:46,640
Speaker 1: we didn't eat. You know, you got a d M.

605
00:29:47,200 --> 00:29:49,680
Speaker 1: And the biggest thing what I learned is that's why

606
00:29:49,760 --> 00:29:54,720
Speaker 1: I love events. Right. We changed our lives at music festivals.

607
00:29:54,800 --> 00:29:57,920
Speaker 1: At any event, that's like you know that the people

608
00:29:57,920 --> 00:30:00,680
Speaker 1: are going to be there and they're going to activate things. Right.

609
00:30:01,240 --> 00:30:05,800
Speaker 1: So one of the recent opportunities I had was to

610
00:30:05,800 --> 00:30:08,440
Speaker 1: work with Pinterest, right, and that was a rep that

611
00:30:08,560 --> 00:30:10,720
Speaker 1: lives in Atlanta and their office is here in Atlanta

612
00:30:10,760 --> 00:30:14,280
Speaker 1: as well. But Coachella, right, they had this big activation,

613
00:30:14,840 --> 00:30:17,080
Speaker 1: so I was going there anyway, but I was like,

614
00:30:17,080 --> 00:30:18,800
Speaker 1: I don't care about a festival. I'm trying to get

615
00:30:18,800 --> 00:30:21,880
Speaker 1: the reps. You know. So the rep Pinterest rep at

616
00:30:21,920 --> 00:30:24,240
Speaker 1: the time, he was like, yo, come, if you come,

617
00:30:24,320 --> 00:30:26,360
Speaker 1: let's meet. So I was able to meet with him,

618
00:30:26,560 --> 00:30:28,520
Speaker 1: tell him what the vision of what we're wanting, and

619
00:30:28,520 --> 00:30:30,239
Speaker 1: then he was able to deliver say yeah, I want

620
00:30:30,280 --> 00:30:34,840
Speaker 1: to introduce you to my bosses, you know. And that's

621
00:30:34,920 --> 00:30:38,280
Speaker 1: how even still to this day. And another thing, when

622
00:30:38,320 --> 00:30:41,840
Speaker 1: you go viral super viral, the companies will come anyway,

623
00:30:41,840 --> 00:30:44,320
Speaker 1: They're gonna call you, get a name, They're gonna run

624
00:30:44,400 --> 00:30:47,320
Speaker 1: your door down, knocking, and you'll just be turning people away,

625
00:30:47,560 --> 00:30:49,040
Speaker 1: you know. But there's a point of time where you

626
00:30:49,040 --> 00:30:53,360
Speaker 1: have to strategically learn how to do how to find

627
00:30:53,400 --> 00:30:56,760
Speaker 1: these brands. You know. How we did it was at events,

628
00:30:57,000 --> 00:31:00,240
Speaker 1: you know, conferences. You know, I'm gonna looking that the

629
00:31:00,320 --> 00:31:02,400
Speaker 1: sponsors and I was like, I gotta go. If I

630
00:31:02,400 --> 00:31:04,400
Speaker 1: can just get in the room, I'm gonna shake their

631
00:31:04,440 --> 00:31:06,080
Speaker 1: hand and I'm gonna let them know. And then we're

632
00:31:06,120 --> 00:31:09,760
Speaker 1: in business. And there's the thing. Every time we go

633
00:31:09,840 --> 00:31:13,040
Speaker 1: to an event, I end up shaking hands or even

634
00:31:13,080 --> 00:31:15,080
Speaker 1: if you have a name, the biggest part is this

635
00:31:15,120 --> 00:31:17,240
Speaker 1: is good. The biggest thing is like a lot of

636
00:31:17,280 --> 00:31:21,120
Speaker 1: these creators were already famous. People knew them, followed them,

637
00:31:21,200 --> 00:31:24,200
Speaker 1: were fans of them. But the thing is they have

638
00:31:24,280 --> 00:31:26,280
Speaker 1: this thing right Well, I ain't even know how to

639
00:31:26,280 --> 00:31:28,880
Speaker 1: reach you. I'm like, you could just DM me, but

640
00:31:28,920 --> 00:31:31,120
Speaker 1: it's the thing that you got to get in their presence, right.

641
00:31:31,320 --> 00:31:35,280
Speaker 1: So funny Marco, I was with him, I think two

642
00:31:35,320 --> 00:31:37,400
Speaker 1: years ago in La. We went to a part I

643
00:31:37,400 --> 00:31:41,120
Speaker 1: think it was a Metro Booming released party in La.

644
00:31:41,240 --> 00:31:44,880
Speaker 1: So we went in and we went to the back

645
00:31:44,920 --> 00:31:46,720
Speaker 1: you know how, they got a backroom in a backroom.

646
00:31:47,040 --> 00:31:52,640
Speaker 1: We went in and there was Chris Brown, right, Chris

647
00:31:52,640 --> 00:31:57,240
Speaker 1: Brown's manager. Chris Brown saw Marco. He was like, Yo, Marco,

648
00:31:57,320 --> 00:31:59,719
Speaker 1: what's up? And Marco looks at me and I'm like, oh,

649
00:31:59,800 --> 00:32:01,840
Speaker 1: this is Chris Brown. He's like, I want to get

650
00:32:01,880 --> 00:32:04,600
Speaker 1: on the show. He was like, oh, well, let's set

651
00:32:04,640 --> 00:32:07,400
Speaker 1: it up since that's my manager. That happened the last

652
00:32:07,440 --> 00:32:11,239
Speaker 1: video he actually released that episode with Chris Brown, and

653
00:32:11,280 --> 00:32:14,040
Speaker 1: that happened because he was in the room. A lot

654
00:32:14,040 --> 00:32:16,600
Speaker 1: of them know the creators and are Familion and they

655
00:32:16,600 --> 00:32:20,240
Speaker 1: fall a lot of celebrities and people who are even companies,

656
00:32:20,560 --> 00:32:22,520
Speaker 1: they know the creators that it just hasn't been in

657
00:32:22,560 --> 00:32:25,960
Speaker 1: the presence, So when you get in the room, they're like, oh,

658
00:32:25,960 --> 00:32:28,640
Speaker 1: I'm fans of you music vessels and they backstage there's

659
00:32:28,720 --> 00:32:32,880
Speaker 1: creators that run they are like shocked. You know me, Like, bro,

660
00:32:33,040 --> 00:32:35,960
Speaker 1: you people watch your content. It's just that you've never

661
00:32:36,000 --> 00:32:37,520
Speaker 1: been in the press. So if you could just get

662
00:32:37,680 --> 00:32:41,959
Speaker 1: there and get seen, the connection can happen.

663
00:32:41,800 --> 00:32:43,960
Speaker 2: When you're doing these deals, man, Like, it's as much

664
00:32:43,960 --> 00:32:46,200
Speaker 2: as you can say, what's what's been the biggest deal

665
00:32:46,520 --> 00:32:48,160
Speaker 2: that y'all have like brought in? If you want to

666
00:32:48,200 --> 00:32:49,920
Speaker 2: say who it was, you ain't got to, but like,

667
00:32:50,000 --> 00:32:51,960
Speaker 2: what's been the biggest deal y'all have done?

668
00:32:52,200 --> 00:32:53,720
Speaker 1: This is hard because we've done a lot of great deals.

669
00:32:53,720 --> 00:32:57,400
Speaker 1: I think the biggest one that was very fair with

670
00:32:57,600 --> 00:33:04,640
Speaker 1: how they operate with creators is the Amazon Prime situation.

671
00:33:04,840 --> 00:33:06,760
Speaker 1: But I would say the biggest hit for us for

672
00:33:06,840 --> 00:33:11,160
Speaker 1: monetization is Snapchat. I've been immediate partner with Snapchat, partner

673
00:33:11,200 --> 00:33:16,440
Speaker 1: with Snapchat for years and for about working with them

674
00:33:16,680 --> 00:33:19,640
Speaker 1: probably about three and a half years. But I started

675
00:33:19,680 --> 00:33:22,600
Speaker 1: with a program called the five two three program, And

676
00:33:22,640 --> 00:33:27,520
Speaker 1: that's another thing that changed our careers was getting to

677
00:33:27,600 --> 00:33:31,480
Speaker 1: these programs where they have like minority companies and stuff.

678
00:33:31,720 --> 00:33:36,080
Speaker 1: The five two three program was designed to help minority

679
00:33:36,560 --> 00:33:41,200
Speaker 1: emerging companies grow and partner the right way with entities

680
00:33:41,280 --> 00:33:44,200
Speaker 1: like a Snapchat and five to two three. What the

681
00:33:44,240 --> 00:33:46,000
Speaker 1: heck is five two three? Five to two three is

682
00:33:46,040 --> 00:33:49,680
Speaker 1: a was like the address of the first house when

683
00:33:49,720 --> 00:33:55,080
Speaker 1: it started in Santa Monica, and the founder was like,

684
00:33:55,280 --> 00:33:58,760
Speaker 1: let's create this program. So they every year they enroll

685
00:33:58,920 --> 00:34:02,000
Speaker 1: a few creators for two ways. They have a creative

686
00:34:02,000 --> 00:34:03,840
Speaker 1: five through three program and they have a media Partner

687
00:34:03,920 --> 00:34:07,400
Speaker 1: five to three program. So time they knew that my

688
00:34:07,480 --> 00:34:10,439
Speaker 1: company was growing and merging, we just needed a little help.

689
00:34:10,680 --> 00:34:13,439
Speaker 1: So this was a funding program they I was able

690
00:34:13,480 --> 00:34:17,080
Speaker 1: to receive for the company ten thousand dollars a month

691
00:34:17,719 --> 00:34:22,560
Speaker 1: for one year. I was like, oh okay, just to

692
00:34:22,600 --> 00:34:25,440
Speaker 1: make videos and they didn't want any money back, you know.

693
00:34:25,520 --> 00:34:28,800
Speaker 1: And it also put us in a position to create

694
00:34:29,120 --> 00:34:31,560
Speaker 1: what's called Snapchat Discover shows. So if you go on

695
00:34:31,640 --> 00:34:34,920
Speaker 1: Snapchat you see spot On not Spotlight, but the Discover page.

696
00:34:35,120 --> 00:34:36,800
Speaker 1: You have all these different shows you can watch and

697
00:34:36,840 --> 00:34:39,960
Speaker 1: different things where if it's like media type stuff or

698
00:34:39,960 --> 00:34:42,719
Speaker 1: like skits or funny stuff. We were able to start

699
00:34:42,719 --> 00:34:45,799
Speaker 1: with one show, and they helped us grow it, learn it.

700
00:34:45,800 --> 00:34:48,759
Speaker 1: We would do zooms with the staff at Snapchat, and

701
00:34:48,760 --> 00:34:51,359
Speaker 1: there was a time where I would fly to la

702
00:34:51,560 --> 00:34:54,440
Speaker 1: to meet them and that created a relationship with other

703
00:34:54,440 --> 00:34:57,839
Speaker 1: people in the company. So when the program ran out,

704
00:34:58,760 --> 00:35:01,040
Speaker 1: what was time to be It was one year. They

705
00:35:01,120 --> 00:35:05,239
Speaker 1: called me and her never starting anything. She was like,

706
00:35:05,520 --> 00:35:08,280
Speaker 1: the company loves what you're doing. We want to extend

707
00:35:08,400 --> 00:35:11,279
Speaker 1: this program. I said, you extended, But the back of

708
00:35:11,280 --> 00:35:14,399
Speaker 1: my mind, I didn't say it is the money money,

709
00:35:15,440 --> 00:35:18,120
Speaker 1: and she was like, and yeah, it's funded. So I

710
00:35:18,160 --> 00:35:20,839
Speaker 1: was able to take that money and invest it back

711
00:35:20,880 --> 00:35:23,640
Speaker 1: into what we're doing. And the second round I was

712
00:35:23,640 --> 00:35:25,960
Speaker 1: able to get the studio. We were able to get

713
00:35:25,960 --> 00:35:28,839
Speaker 1: a warehouse building with because half of us paid up front.

714
00:35:28,880 --> 00:35:30,960
Speaker 1: I was like, Okay, I have this little bit of money.

715
00:35:31,360 --> 00:35:33,200
Speaker 1: Let me figure out what to do the next thing,

716
00:35:33,200 --> 00:35:34,680
Speaker 1: because we were moving out of the content house and

717
00:35:34,680 --> 00:35:37,600
Speaker 1: I needed another place to go bigger, and I use

718
00:35:37,680 --> 00:35:41,040
Speaker 1: that money to go into the studio. But that birth

719
00:35:41,280 --> 00:35:44,279
Speaker 1: me not only being able to do one show. At

720
00:35:44,280 --> 00:35:46,400
Speaker 1: the time, I was like, well, can I create multiple shows?

721
00:35:46,560 --> 00:35:48,400
Speaker 1: And at the time there were media companies they were

722
00:35:48,440 --> 00:35:50,800
Speaker 1: making millions and millions of dollars because they had multiple

723
00:35:50,840 --> 00:35:55,480
Speaker 1: shows on Snapchat that they were managing or creating themselves.

724
00:35:55,520 --> 00:35:58,759
Speaker 1: And I learned and this they taught me so much.

725
00:35:58,760 --> 00:36:04,040
Speaker 1: Even if there's a conference called Vidcom. Yeah, we've been

726
00:36:04,080 --> 00:36:05,840
Speaker 1: going to Vicome for like three years. So I was

727
00:36:05,920 --> 00:36:09,080
Speaker 1: there and they have these lounges, right and Snapchat had

728
00:36:09,080 --> 00:36:11,960
Speaker 1: a lounge and my rep at the time she introduced

729
00:36:11,960 --> 00:36:15,879
Speaker 1: me to this other guy who he owned shows too,

730
00:36:16,640 --> 00:36:18,560
Speaker 1: and he has an agency. He was like, because I

731
00:36:18,640 --> 00:36:21,280
Speaker 1: listened to everything, He's like, yeah, man, we do about

732
00:36:21,320 --> 00:36:25,879
Speaker 1: a half a million dollars a month. I was like, huh.

733
00:36:26,000 --> 00:36:28,719
Speaker 1: I was like, oh, I just said nothing. I went back,

734
00:36:28,800 --> 00:36:32,800
Speaker 1: I said, I said, my creators. I want to help creators.

735
00:36:32,960 --> 00:36:35,040
Speaker 1: I want to onboard these creators and help them earn.

736
00:36:35,800 --> 00:36:38,880
Speaker 1: And of course we get percentages of what the shows do.

737
00:36:39,280 --> 00:36:41,600
Speaker 1: So we were bringing in shows, we were bringing it

738
00:36:41,760 --> 00:36:44,399
Speaker 1: to the shit. They actually stopped the program and they

739
00:36:44,560 --> 00:36:47,120
Speaker 1: focus on something else now, but we were able to.

740
00:36:48,280 --> 00:36:50,160
Speaker 1: As of right now, my company has paid out of

741
00:36:50,160 --> 00:36:54,960
Speaker 1: two point five million in revenue through those shows. Now

742
00:36:55,040 --> 00:36:57,640
Speaker 1: I'm a partner. They've come to Atlanta. They did a

743
00:36:57,640 --> 00:37:01,440
Speaker 1: big event for creators at my studio. So those types

744
00:37:01,480 --> 00:37:04,759
Speaker 1: of things really helped us like take it to the

745
00:37:04,800 --> 00:37:07,759
Speaker 1: next level. It all came from just you know, just

746
00:37:07,840 --> 00:37:12,239
Speaker 1: being consistent, you know, building something creative, getting in the

747
00:37:12,320 --> 00:37:15,040
Speaker 1: room with people, like I said, I was there, I

748
00:37:15,080 --> 00:37:17,080
Speaker 1: shook someone's hand, I talked to this guy, and that

749
00:37:17,280 --> 00:37:20,120
Speaker 1: opened my mind, like I have a million Now. There

750
00:37:20,160 --> 00:37:24,399
Speaker 1: was a time where last year we were almost at

751
00:37:24,480 --> 00:37:27,839
Speaker 1: a million dollars a month gross. I think we were

752
00:37:27,880 --> 00:37:30,319
Speaker 1: at seven hundred and eighty thousand, and then they was like,

753
00:37:30,320 --> 00:37:32,920
Speaker 1: oh shoot, we got to push and then they actually

754
00:37:33,320 --> 00:37:35,759
Speaker 1: close the programs down because I was skilled. I was like,

755
00:37:35,760 --> 00:37:38,400
Speaker 1: I need a hundred shows, you know. And these creators

756
00:37:38,440 --> 00:37:40,480
Speaker 1: were earning earning, and still to this day that's creators

757
00:37:40,520 --> 00:37:42,600
Speaker 1: that are earning. There was one creator he earned one

758
00:37:42,640 --> 00:37:47,760
Speaker 1: hundred thousand dollars gross and from one episode that he dropped,

759
00:37:47,760 --> 00:37:50,120
Speaker 1: and this was street content, and I was like, wow,

760
00:37:50,160 --> 00:37:53,440
Speaker 1: that that changed our whole mindset of like we've been

761
00:37:53,440 --> 00:37:56,239
Speaker 1: doing this wrong for years. You know, it's not about

762
00:37:56,320 --> 00:37:58,959
Speaker 1: brand deals. There's a lot of these YouTubers like Dhe

763
00:37:59,160 --> 00:38:02,239
Speaker 1: frost right, I've been able to and that's a whole

764
00:38:02,280 --> 00:38:05,960
Speaker 1: nother story. How he helped us really go and become

765
00:38:06,120 --> 00:38:09,920
Speaker 1: a name in LA and it created world. He at

766
00:38:09,960 --> 00:38:11,720
Speaker 1: the time he was making so much money off YouTube.

767
00:38:11,760 --> 00:38:15,200
Speaker 1: They like creators in LA. Was wasn't worried about brand

768
00:38:15,200 --> 00:38:18,719
Speaker 1: deals like brand Dews, brand New, you know, but they're

769
00:38:18,760 --> 00:38:21,600
Speaker 1: making one hundred thousand a month on from YouTube. They

770
00:38:21,600 --> 00:38:25,799
Speaker 1: were about no posting something for somebody, you know, Now

771
00:38:25,840 --> 00:38:28,520
Speaker 1: they are because it it does solidify your brand when

772
00:38:28,520 --> 00:38:29,799
Speaker 1: you say, hey, I'm going to be on it, I'm

773
00:38:29,880 --> 00:38:34,320
Speaker 1: on a sprike. Can oh I partner with this company?

774
00:38:34,600 --> 00:38:38,080
Speaker 1: You know. So those things like that like changed everything

775
00:38:38,120 --> 00:38:40,200
Speaker 1: for us, and like now we're all about ad revenue

776
00:38:40,280 --> 00:38:43,720
Speaker 1: and we are bringing in millions of dollars just because

777
00:38:44,400 --> 00:38:48,719
Speaker 1: of meeting somebody, learning and becoming more knowledgeable how this

778
00:38:48,800 --> 00:38:50,239
Speaker 1: business works. You know.

779
00:38:50,280 --> 00:38:52,919
Speaker 2: What's really interesting too, is because I've heard you say

780
00:38:52,920 --> 00:38:54,520
Speaker 2: this a few times while we've been talking this. You've

781
00:38:54,520 --> 00:38:57,400
Speaker 2: been talking about Snapchat a lot, and I think a

782
00:38:57,440 --> 00:38:59,279
Speaker 2: lot of people get way too caught up in some

783
00:38:59,320 --> 00:39:01,080
Speaker 2: of these other platform I think, you know, even some

784
00:39:01,080 --> 00:39:03,360
Speaker 2: of the folks think Snapchat isn't around or it's not

785
00:39:03,400 --> 00:39:06,880
Speaker 2: as popular anymore, but there's still obviously a massive audience

786
00:39:06,920 --> 00:39:10,560
Speaker 2: on there. Like from a platform standpoint, there's you know

787
00:39:10,600 --> 00:39:12,160
Speaker 2: what else out there, like it's Snapchat.

788
00:39:12,200 --> 00:39:13,880
Speaker 1: It's like it sounds like it's a sleeping giant man.

789
00:39:13,920 --> 00:39:15,560
Speaker 2: They're doing all this stuff, and I think people kind

790
00:39:15,600 --> 00:39:17,480
Speaker 2: of it's kind of forgotten about it a little bit,

791
00:39:17,520 --> 00:39:19,520
Speaker 2: maybe the older crowd, but it sounds like the younger

792
00:39:19,520 --> 00:39:21,640
Speaker 2: crowd and there's other folks still on it versus like

793
00:39:21,640 --> 00:39:24,160
Speaker 2: an Instagram where everybody seems to put all their attention.

794
00:39:24,320 --> 00:39:26,239
Speaker 2: So you know, what do you think about? Is like

795
00:39:26,280 --> 00:39:29,319
Speaker 2: Snapchat and TikTok these really in me too with those

796
00:39:29,360 --> 00:39:30,560
Speaker 2: like the big dogs.

797
00:39:30,600 --> 00:39:32,520
Speaker 1: Now. See, the thing is like when you go on

798
00:39:32,560 --> 00:39:34,719
Speaker 1: to the radar that all the money is still there,

799
00:39:34,760 --> 00:39:36,759
Speaker 1: you know what I mean, Like there's guys that are

800
00:39:36,800 --> 00:39:40,280
Speaker 1: making a million dollars a month from this. It's insane.

801
00:39:40,440 --> 00:39:44,120
Speaker 1: But the thing is, here's the numbers, right, I think

802
00:39:44,160 --> 00:39:48,439
Speaker 1: it's seventy to eighty percent of users on Snapchat are

803
00:39:48,480 --> 00:39:54,200
Speaker 1: on no other platform. So there's a whole wave of

804
00:39:54,680 --> 00:39:58,960
Speaker 1: different creative of users that you can put your content

805
00:39:58,960 --> 00:40:03,600
Speaker 1: in front of. That is the key. When I saw

806
00:40:03,600 --> 00:40:07,160
Speaker 1: that data, I was like, that's amazing. Now I understand

807
00:40:07,800 --> 00:40:10,760
Speaker 1: that or why it is what it is. And then

808
00:40:11,160 --> 00:40:15,279
Speaker 1: each platform has a they have waves, you know, and

809
00:40:15,320 --> 00:40:20,120
Speaker 1: TikTok was musically before they rebranded Boom. You know, even

810
00:40:20,320 --> 00:40:23,680
Speaker 1: X is having it is increasing like how people are

811
00:40:23,760 --> 00:40:26,640
Speaker 1: using and how things are being branded and how videos

812
00:40:26,680 --> 00:40:28,200
Speaker 1: like now it's like a lot of videos.

813
00:40:28,200 --> 00:40:30,280
Speaker 2: There's a whole thing with a mister Beast and Elon

814
00:40:30,360 --> 00:40:33,120
Speaker 2: musk Or asked mister Beast to put his video on

815
00:40:34,360 --> 00:40:36,200
Speaker 2: X and to see it and he was like, all right,

816
00:40:36,280 --> 00:40:37,680
Speaker 2: let me try this out. I'm gonna drop this video

817
00:40:37,680 --> 00:40:39,840
Speaker 2: on X to see if I can generate, you know,

818
00:40:39,920 --> 00:40:40,960
Speaker 2: revenue like I'm doing.

819
00:40:40,840 --> 00:40:42,600
Speaker 1: On YouTube, and I think can actually worked pretty well

820
00:40:42,640 --> 00:40:45,640
Speaker 1: for it. It did work two hundred and fifty thousand one video.

821
00:40:45,960 --> 00:40:48,120
Speaker 1: The thing is, like I tell creators now is like,

822
00:40:48,320 --> 00:40:52,279
Speaker 1: look at this business is the distribution service, right, you

823
00:40:52,400 --> 00:40:55,480
Speaker 1: have to take your content chop it up. Now. Creators

824
00:40:55,600 --> 00:40:59,400
Speaker 1: have whole teams now they're paying that will take their

825
00:40:59,440 --> 00:41:02,480
Speaker 1: old content, chop it up, clip it. Even for streamers, right,

826
00:41:02,760 --> 00:41:06,000
Speaker 1: streamers when they live stream, they're making like constant right,

827
00:41:06,360 --> 00:41:09,880
Speaker 1: he's making so much money just from his live stream

828
00:41:09,880 --> 00:41:14,120
Speaker 1: platform alone. But then he also the clip content and

829
00:41:14,200 --> 00:41:18,600
Speaker 1: also put the whole lot stream on YouTube and then

830
00:41:18,640 --> 00:41:22,200
Speaker 1: they clip it on Instagram, TikTok and all these platforms

831
00:41:22,239 --> 00:41:24,359
Speaker 1: that will pay you for that. So it's like, look

832
00:41:24,400 --> 00:41:26,480
Speaker 1: at this stuff as it's a distribution, just like when

833
00:41:26,480 --> 00:41:28,799
Speaker 1: an artists it's time to release, they put it on

834
00:41:28,960 --> 00:41:31,239
Speaker 1: and they do on the DSPs and it goes out

835
00:41:31,280 --> 00:41:34,200
Speaker 1: to all these different platforms and people can consume their content.

836
00:41:34,520 --> 00:41:36,440
Speaker 1: Same way it is for creators and say, look at

837
00:41:36,440 --> 00:41:40,920
Speaker 1: it as hey, when you're launching a video, you releasing

838
00:41:40,960 --> 00:41:44,720
Speaker 1: it to and distributing it on all these different platforms.

839
00:41:44,800 --> 00:41:47,960
Speaker 1: Of course, sometimes you may have to edit where it will.

840
00:41:49,200 --> 00:41:51,759
Speaker 1: You have to learn the ecosystem of each platform and

841
00:41:51,840 --> 00:41:55,160
Speaker 1: learn how each feature works, because sometimes you may edit

842
00:41:55,200 --> 00:41:57,400
Speaker 1: something and it may not work for one platform, but

843
00:41:57,480 --> 00:41:59,960
Speaker 1: the base the content will work. So it's like study

844
00:42:00,080 --> 00:42:01,840
Speaker 1: in a little bit more how these platforms work so

845
00:42:01,880 --> 00:42:05,480
Speaker 1: you can distribute correctly, so you can earn fifty thousand

846
00:42:05,520 --> 00:42:09,399
Speaker 1: from this platform, twenty thousand from this platform, or use

847
00:42:09,440 --> 00:42:12,880
Speaker 1: one platform as a portfolio to get branded. It's like

848
00:42:12,960 --> 00:42:16,040
Speaker 1: Instagram is good to look polished, you know what I mean, Like, oh,

849
00:42:16,080 --> 00:42:17,719
Speaker 1: this person looks good. The first thing they're gonna do

850
00:42:17,719 --> 00:42:19,839
Speaker 1: is what's their Instagram account? Right, It's like a business card,

851
00:42:19,880 --> 00:42:22,160
Speaker 1: what's the Instagram or it's like a media deck. We

852
00:42:22,200 --> 00:42:24,160
Speaker 1: need to see Instagram first, you know, and once they

853
00:42:24,160 --> 00:42:27,120
Speaker 1: see the Instagram, they start diving into these other platforms,

854
00:42:27,440 --> 00:42:29,520
Speaker 1: you know. So that's super key.

855
00:42:30,160 --> 00:42:32,880
Speaker 2: If someone was getting started today and they wanted some advice,

856
00:42:32,920 --> 00:42:35,120
Speaker 2: like what advice would you give for an influence They're

857
00:42:35,120 --> 00:42:37,120
Speaker 2: starting from zero followers, they getting ready to shoot their

858
00:42:37,160 --> 00:42:40,040
Speaker 2: first video, and you know, they they found something they loved,

859
00:42:40,040 --> 00:42:41,720
Speaker 2: like what advice would you kind of give that influencer

860
00:42:41,719 --> 00:42:42,600
Speaker 2: to help them get started?

861
00:42:43,000 --> 00:42:45,600
Speaker 1: The biggest thing is to figure out your niche, what

862
00:42:45,640 --> 00:42:50,040
Speaker 1: it's going to be your your thing, you know, is

863
00:42:51,040 --> 00:42:55,440
Speaker 1: you fish very well, go out and show people about fish,

864
00:42:55,960 --> 00:42:58,759
Speaker 1: you know. So figure out what your niche is, figure

865
00:42:58,760 --> 00:43:02,000
Speaker 1: out what your personality is, and just consistently and then

866
00:43:02,239 --> 00:43:06,000
Speaker 1: learn everything. Go on YouTube university, learn about there's guys

867
00:43:06,000 --> 00:43:09,400
Speaker 1: that are talking about how to grow on all platforms,

868
00:43:09,440 --> 00:43:11,040
Speaker 1: and then sometimes they may give you a little bit.

869
00:43:11,800 --> 00:43:13,719
Speaker 1: Then you got to subscribe to their course, right right.

870
00:43:14,280 --> 00:43:16,040
Speaker 1: If you know what you're doing, you can just watch

871
00:43:16,080 --> 00:43:19,879
Speaker 1: multiple videos and piece it all, you know what I mean.

872
00:43:20,160 --> 00:43:23,760
Speaker 1: But the thing is learning. Just learn the business and

873
00:43:23,760 --> 00:43:26,440
Speaker 1: and then be consistent. Yeah, be consistent the things I

874
00:43:26,440 --> 00:43:28,160
Speaker 1: give a lot of creators to say, you know, I

875
00:43:28,200 --> 00:43:30,279
Speaker 1: need help. I said, you just need to post. You

876
00:43:30,280 --> 00:43:31,960
Speaker 1: don't have nothing on your page, so what do you?

877
00:43:32,120 --> 00:43:34,360
Speaker 1: You have five posts and you keep archive and stuff.

878
00:43:34,600 --> 00:43:39,360
Speaker 1: Stop archiving, key, do not archives, because when you archive,

879
00:43:40,040 --> 00:43:42,839
Speaker 1: Instagram is looking at you as a spam account. Don't

880
00:43:42,840 --> 00:43:45,040
Speaker 1: ever do that. But be consistent, keep it up, and

881
00:43:45,040 --> 00:43:47,640
Speaker 1: you never know one video that you posted six months

882
00:43:47,680 --> 00:43:51,960
Speaker 1: ago may resurface and go viral. So just be consistent

883
00:43:52,160 --> 00:43:54,640
Speaker 1: and look at data. Look at the numbers, of course,

884
00:43:54,680 --> 00:43:57,520
Speaker 1: and look at the engagement because the data and engagement

885
00:43:57,560 --> 00:43:59,960
Speaker 1: will tell you what you should do and how you

886
00:44:00,120 --> 00:44:02,080
Speaker 1: shol what you should do more of because if you

887
00:44:02,160 --> 00:44:03,920
Speaker 1: have a video that goes I have some creators that

888
00:44:03,960 --> 00:44:07,960
Speaker 1: come to me right and they say I'm struggling, So

889
00:44:08,040 --> 00:44:12,040
Speaker 1: I go to their page. I'm like, dude, this you

890
00:44:12,120 --> 00:44:14,239
Speaker 1: have these three videos that went viral, but you're doing

891
00:44:14,239 --> 00:44:16,520
Speaker 1: this other stuff. The people tell you what they want

892
00:44:16,560 --> 00:44:19,160
Speaker 1: to see, they want, give them what they want and

893
00:44:19,400 --> 00:44:22,640
Speaker 1: milk it to you can't do it no more. I'm

894
00:44:22,680 --> 00:44:25,279
Speaker 1: talking about do that thing over and over and over again.

895
00:44:25,320 --> 00:44:28,359
Speaker 1: The thing is they they're so creative. They think, oh

896
00:44:28,360 --> 00:44:32,800
Speaker 1: that's old, It ain't old to other people. Just stick

897
00:44:32,880 --> 00:44:36,799
Speaker 1: to what people are loving and run with it. And

898
00:44:36,800 --> 00:44:39,319
Speaker 1: then that's a period of time where you have to

899
00:44:39,320 --> 00:44:41,880
Speaker 1: pivot sometimes switch up and do other things. Just like

900
00:44:42,080 --> 00:44:45,400
Speaker 1: funny Marco, right, he was. I saw his videos resurface,

901
00:44:45,680 --> 00:44:49,239
Speaker 1: old videos. He was messing with people in Walmart, you know.

902
00:44:49,320 --> 00:44:52,880
Speaker 1: But he's still messing with people his interviews, he's still

903
00:44:52,880 --> 00:44:55,719
Speaker 1: messing with him. You know, he's still funny. He's still

904
00:44:55,719 --> 00:44:59,160
Speaker 1: put on these these clothes, clothes, you know. Look at

905
00:44:59,160 --> 00:45:01,359
Speaker 1: the one with Nicki and I, you know what I mean,

906
00:45:01,480 --> 00:45:04,640
Speaker 1: when it sprayed that cookedfume on him and like it

907
00:45:04,719 --> 00:45:07,279
Speaker 1: was insane. But he's still doing that. But now it's

908
00:45:07,280 --> 00:45:09,520
Speaker 1: just a platform. It's a little different. So if you

909
00:45:09,560 --> 00:45:14,080
Speaker 1: do that, you'll you'll you'll be successful eventually. Do blue

910
00:45:14,160 --> 00:45:17,400
Speaker 1: checks still matter now? Good question. It depends on how

911
00:45:17,440 --> 00:45:19,600
Speaker 1: you're looking at it right when it comes to like

912
00:45:20,080 --> 00:45:25,480
Speaker 1: showing that this account is authentic, because a fake accounts. Yes. Now,

913
00:45:25,520 --> 00:45:27,800
Speaker 1: a long time ago Instagram, if you had that blue star,

914
00:45:28,640 --> 00:45:31,680
Speaker 1: you were the man or woman or however you identify,

915
00:45:32,280 --> 00:45:34,800
Speaker 1: you know, and that like even would engagement. It's a

916
00:45:34,840 --> 00:45:37,520
Speaker 1: point of time you were verified, right, and you got

917
00:45:37,560 --> 00:45:40,880
Speaker 1: you had five with a certain period of time, you

918
00:45:41,000 --> 00:45:44,760
Speaker 1: had five people or three people that goes and comments

919
00:45:44,800 --> 00:45:47,160
Speaker 1: on your posts that are verified, it would immediately blow up.

920
00:45:47,520 --> 00:45:49,480
Speaker 1: Then it changed it, you know, but now it's not

921
00:45:49,520 --> 00:45:55,600
Speaker 1: as it's not as powerful, but Snapchat verification snap star

922
00:45:55,840 --> 00:45:59,640
Speaker 1: is the most valuable star in the industry right now.

923
00:46:00,280 --> 00:46:03,160
Speaker 1: It's back to that. If you have it, there's certain engagement,

924
00:46:03,200 --> 00:46:05,480
Speaker 1: certain things you were able to do be seen and

925
00:46:05,480 --> 00:46:07,440
Speaker 1: things like that with that, and they might change it

926
00:46:07,480 --> 00:46:09,680
Speaker 1: down the line. It used to be a long time ago.

927
00:46:09,800 --> 00:46:12,360
Speaker 1: Now it's just based on letting people know that this

928
00:46:12,400 --> 00:46:13,400
Speaker 1: is account is authentic.

929
00:46:13,600 --> 00:46:17,319
Speaker 2: Okay, okay, So if somebody wants to work with you,

930
00:46:17,360 --> 00:46:19,160
Speaker 2: like how do how do they get incomes? Do they

931
00:46:19,200 --> 00:46:20,879
Speaker 2: do they come find you or do you find them?

932
00:46:20,920 --> 00:46:22,360
Speaker 2: Like if somebody says, you know what, I'm out here

933
00:46:22,480 --> 00:46:24,919
Speaker 2: making some stuff, I'm blowing up. I want to figure

934
00:46:24,920 --> 00:46:26,960
Speaker 2: out how to take it to the next level, you know,

935
00:46:27,200 --> 00:46:28,759
Speaker 2: do they reach out to you and kind of pitch

936
00:46:28,840 --> 00:46:30,319
Speaker 2: you or are you like reaching out to people that

937
00:46:30,320 --> 00:46:31,840
Speaker 2: you see that blowing up and being like, yo, I

938
00:46:31,880 --> 00:46:33,319
Speaker 2: want to work with you. I think I can help you,

939
00:46:33,320 --> 00:46:34,320
Speaker 2: you know, get even bigger.

940
00:46:34,400 --> 00:46:37,520
Speaker 1: Yeah, So that's a mixture of both. Right now. With

941
00:46:37,960 --> 00:46:41,279
Speaker 1: how I work with creators, I'm very hands on. So

942
00:46:41,320 --> 00:46:44,480
Speaker 1: there's so much that I can do by myself, you know,

943
00:46:44,719 --> 00:46:48,080
Speaker 1: without like overextending or not being available, you know what

944
00:46:48,120 --> 00:46:51,000
Speaker 1: I mean. So I always write, I always tell people

945
00:46:51,200 --> 00:46:54,360
Speaker 1: just if you do reach out, just reach out because

946
00:46:54,440 --> 00:46:56,879
Speaker 1: it could be you could be even if you don't

947
00:46:56,960 --> 00:46:59,719
Speaker 1: qualify based on like your brand and where you're going.

948
00:46:59,719 --> 00:47:04,239
Speaker 1: Because like my management for myself has advanced, and my

949
00:47:04,360 --> 00:47:07,000
Speaker 1: partnerships that I have now won't work for maybe a

950
00:47:07,040 --> 00:47:10,000
Speaker 1: smaller creator, but one day they may be big, you know,

951
00:47:10,080 --> 00:47:13,600
Speaker 1: where there's a situation where we can collaborate, but you know,

952
00:47:13,719 --> 00:47:18,040
Speaker 1: reach out. I always see everything. I'm always seeing emerging creators.

953
00:47:18,320 --> 00:47:21,160
Speaker 1: People always sending me creators. And also with the events

954
00:47:21,200 --> 00:47:22,880
Speaker 1: that we do, there's a lot of creators that do

955
00:47:23,000 --> 00:47:26,440
Speaker 1: come to create content and one day they may come

956
00:47:26,480 --> 00:47:28,400
Speaker 1: to the studio as a small creator and they may

957
00:47:29,040 --> 00:47:31,600
Speaker 1: get a video that goes viral. They see they all

958
00:47:31,600 --> 00:47:34,120
Speaker 1: over the world and then it's like okay, it's time.

959
00:47:34,880 --> 00:47:36,840
Speaker 1: It's gotten to that time. So it's a mixture of

960
00:47:36,880 --> 00:47:39,680
Speaker 1: like reaching out. I get a lot of emails DMS.

961
00:47:39,719 --> 00:47:42,000
Speaker 1: But just one thing I want to say, Just don't

962
00:47:42,000 --> 00:47:44,200
Speaker 1: get upset if I don't respond or if I say

963
00:47:44,719 --> 00:47:47,200
Speaker 1: I can't do it as of right now. Don't get

964
00:47:47,280 --> 00:47:51,160
Speaker 1: upset cause it's just like I mean, well, but it's

965
00:47:51,160 --> 00:47:54,560
Speaker 1: not like when I say, when I say no, it

966
00:47:54,719 --> 00:47:57,080
Speaker 1: doesn't mean that you're not worth it, right, you know.

967
00:47:57,080 --> 00:47:59,160
Speaker 1: And I'll run into that a lot with when it

968
00:47:59,160 --> 00:48:01,200
Speaker 1: comes to up and coming, I'm like, just keep working.

969
00:48:01,400 --> 00:48:04,000
Speaker 1: My eyes are on you. Just keep going, you know,

970
00:48:04,080 --> 00:48:08,000
Speaker 1: and even if not me, somebody will see you. Yeah,

971
00:48:08,239 --> 00:48:11,880
Speaker 1: an agency. Look at creators that are signed into UT

972
00:48:12,040 --> 00:48:16,240
Speaker 1: even the what is the Hawk talk girl just getting

973
00:48:16,280 --> 00:48:18,360
Speaker 1: getting a check she got to show coming out or

974
00:48:18,360 --> 00:48:22,480
Speaker 1: something and I think she signed to UTA, Yeah she did, exactly.

975
00:48:22,920 --> 00:48:25,919
Speaker 1: Just be yourself and the people the team will come.

976
00:48:26,400 --> 00:48:28,959
Speaker 2: And that's and also relationships matter too, right like again,

977
00:48:29,000 --> 00:48:31,359
Speaker 2: even if even if it's not right now, it's when

978
00:48:31,360 --> 00:48:34,240
Speaker 2: they say like delayed not denied, So you know, having

979
00:48:34,239 --> 00:48:36,000
Speaker 2: that relationship saying man, forget.

980
00:48:35,760 --> 00:48:37,520
Speaker 1: Keith Man, he didn't want to work with me. It's like, well,

981
00:48:37,600 --> 00:48:39,560
Speaker 1: now you're done, burn the bridge exactly, you know what

982
00:48:39,600 --> 00:48:39,799
Speaker 1: I mean.

983
00:48:39,880 --> 00:48:41,160
Speaker 2: And you never know, like you could be the person

984
00:48:41,160 --> 00:48:43,160
Speaker 2: that introduces them to somebody else or something right, So

985
00:48:43,239 --> 00:48:45,920
Speaker 2: relationships matter, man, Like you know, before we get out

986
00:48:45,920 --> 00:48:48,560
Speaker 2: of here, last question for you, man, like, what what

987
00:48:48,640 --> 00:48:51,160
Speaker 2: advice do you have again for the creators and the

988
00:48:51,200 --> 00:48:53,399
Speaker 2: creator economy? Like, you know, what advice do you live

989
00:48:53,440 --> 00:48:55,840
Speaker 2: by and you work for when you give you your team?

990
00:48:56,440 --> 00:48:59,080
Speaker 2: Just be consistent and be yourself, you know, and post.

991
00:49:00,000 --> 00:49:02,560
Speaker 2: I'm till they're confused. I said, you need to post

992
00:49:03,120 --> 00:49:05,960
Speaker 2: because it's just that simple. You need to post because

993
00:49:06,000 --> 00:49:08,160
Speaker 2: if you don't post, you don't know what's going to happen.

994
00:49:08,360 --> 00:49:09,440
Speaker 2: So just post content.

995
00:49:09,840 --> 00:49:11,440
Speaker 1: That's it, you know.

996
00:49:11,400 --> 00:49:13,759
Speaker 2: What, and that's it. Just post the content. Y'all will

997
00:49:13,800 --> 00:49:16,399
Speaker 2: look Keith, appreciate you pull up the button nomics. Man,

998
00:49:16,440 --> 00:49:19,480
Speaker 2: this is amazing. Thank y'all for listening. Before we got

999
00:49:19,480 --> 00:49:20,920
Speaker 2: out of here, Keith, how can they get in contact

1000
00:49:20,920 --> 00:49:22,840
Speaker 2: with you? How can they support you know, young guns

1001
00:49:22,880 --> 00:49:23,840
Speaker 2: collapse studios?

1002
00:49:23,920 --> 00:49:27,319
Speaker 1: Give them the info? So my handle is young Gun

1003
00:49:27,400 --> 00:49:31,080
Speaker 1: CEO two gez. The studio is Clap Studio at l

1004
00:49:31,840 --> 00:49:34,120
Speaker 1: and you could the website is young guns e int

1005
00:49:34,239 --> 00:49:37,680
Speaker 1: dot com. Will you type that in any like platform

1006
00:49:37,719 --> 00:49:41,520
Speaker 1: it'll come even Google. Now I can say that Google

1007
00:49:41,560 --> 00:49:45,440
Speaker 1: with me but yeah it'll pop up.

1008
00:49:45,920 --> 00:49:48,080
Speaker 2: Cool man. Well, yo, Keith, appreciate you man. This has

1009
00:49:48,120 --> 00:49:50,160
Speaker 2: been an amazing conversation. I'm sure folks got a lot

1010
00:49:50,160 --> 00:49:53,000
Speaker 2: of value out it. And uh, you know that's the pod. Yeah,

1011
00:49:53,040 --> 00:49:58,319
Speaker 2: sure we're out. You've been listening to button Nomics and

1012
00:49:58,400 --> 00:50:01,480
Speaker 2: I'm your host, Brandon Butler. Comments feedback. Want to be

1013
00:50:01,520 --> 00:50:03,520
Speaker 2: a part of the show, send us an email today

1014
00:50:03,640 --> 00:50:06,960
Speaker 2: at Hello at butterdomics dot com. Butter Nomics is produced

1015
00:50:06,960 --> 00:50:09,960
Speaker 2: in Atlanta, Georgia at iHeartMedia by Ramsey, with marketing and

1016
00:50:10,000 --> 00:50:12,960
Speaker 2: support from Queen and Nike. Music provided by mister Hanky.

1017
00:50:13,440 --> 00:50:15,719
Speaker 2: If you haven't already, hit that subscribe button and never

1018
00:50:15,800 --> 00:50:18,000
Speaker 2: missed an episode, and be sure to follow us on

1019
00:50:18,040 --> 00:50:21,680
Speaker 2: all our social platforms at butter dot at l. Listen

1020
00:50:21,719 --> 00:50:24,719
Speaker 2: to button Nomics on the iHeartRadio app, Apple Podcasts, or

1021
00:50:24,719 --> 00:50:27,520
Speaker 2: wherever you get your podcasts.

1022
00:50:27,239 --> 00:50:27,279
Speaker 1: Th