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Speaker 1: Wake that hands up in the morning.

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Speaker 2: The Breakfast Club Morning.

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Speaker 3: Everybody is d J n V Jesse, Hilarry Charlamage the guy.

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Speaker 3: We are the Breakfast Club. We got some special guests

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Speaker 3: joining us today, indeed from the shop, the shop. From

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Speaker 3: the shop, we got mad recorded and Paul Rivera welcome fellas.

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Speaker 4: Thank you, you're feeling fantastic. Thank you for having us.

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Speaker 2: Yeah, home on y'all knowing each other.

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Speaker 4: We met in two thousand and nine. Yeah, at Nike.

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Speaker 4: He was working at Nike. I started my career at Nike.

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Speaker 4: And the term long time ago, twenty something years he was.

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Speaker 4: Then you don't know what year you started working? Oh

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Speaker 4: seven seven and then we met. Oh wait, oh nine.

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Speaker 1: But it's like, dog is you spent so much time?

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Speaker 3: So what did y'all do at night?

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Speaker 1: It is a Nike.

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Speaker 3: I never Nike.

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Speaker 4: I don't work there, but people always say the check

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Speaker 4: that they don't used to swoosh. They always say this

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Speaker 4: swoo But I was a intern in two thousand and one.

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Speaker 4: Then I was a consultant. Then they employed me. I

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Speaker 4: dropped out of school and started working there and I

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Speaker 4: worked in sports marketing.

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Speaker 5: Yeah, my last job at Nike, which is how we

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Speaker 5: met and got tight. I was the global marketing director

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Speaker 5: for the Lebron brand, so in the off season we

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Speaker 5: take global athlete tours, take brand of China and Madrid

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Speaker 5: and do all those things. So, as I said, Doggie

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Speaker 5: is because you spend a lot of time to get

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Speaker 5: you know.

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Speaker 6: I read Rich Paul's book and Rich Paul talks about

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Speaker 6: how you know, Bron didn't know what he wanted his

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Speaker 6: team to do. He just was like, Yeah, I'm gonna

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Speaker 6: figure something out. So that was your thing, mad Let

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Speaker 6: me go to Nike, and my thing.

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Speaker 4: Was I met a gentleman who is responsible for my

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Speaker 4: career named Lynn mad a gentleman general, the General as

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Speaker 4: we call him, worked at Nike for thirty years. Amazing,

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Speaker 4: amazing man, a black man who I met. We started talking,

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Speaker 4: took a liking to me and was like, offered me

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Speaker 4: an internship. And to your point, at that moment, I

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Speaker 4: was nineteen, so Lebron would have been sixteen. I was like, shit,

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Speaker 4: this is an opportunity. I'm just in college. This is

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Speaker 4: an opportunity to further my education. I was playing basketball

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Speaker 4: and when I got there, I was like, I want

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Speaker 4: to learn here and I was like this is my

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Speaker 4: dream job. We all know, like you guys in my family.

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Speaker 4: I was like, this is a good ass job. This

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Speaker 4: shit comes with get something done at the dentist if.

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Speaker 7: You need it, that's all that matter.

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Speaker 4: It was a good ass job and I get to

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Speaker 4: learn and I get to be able to provide something

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Speaker 4: back to Lebron's team eventually when he becomes Lebron.

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Speaker 3: So that was the thinking, how did you know Lebron

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Speaker 3: since he was sixteen or nineteen.

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Speaker 4: I met Lebron when I was He came to my

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Speaker 4: eighth birthday party he was five.

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Speaker 7: My dad and mom were friendly with his.

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Speaker 4: Stepfather and mom. Where we lived on the north side

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Speaker 4: of Akron. It's a hill called Howard Street Hill. I

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Speaker 4: lived on in the housing on top of the top

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Speaker 4: of the hills, like a low income neighborhood where I

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Speaker 4: live at the bottom of the hill is literally the

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Speaker 4: projects at the bottom of the hill. That's where Lebron lived.

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Speaker 4: And it's literally called the bottom because and I think

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Speaker 4: about that now as I've gotten older, like that, it's like,

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Speaker 4: if you ask Lebron and you he knows you from Akron,

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Speaker 4: where you're from, he would say the bottom, but he's

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Speaker 4: referencing the projects that are at the bottom of this hill.

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Speaker 4: But it's also at the bottom of socioeconomic life and everything.

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Speaker 4: So he was from there. I was from there. So

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Speaker 4: we lived basically in the same neighborhood. I just lived

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Speaker 4: in the houses. He lived in the projects at the

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Speaker 4: bottom of.

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Speaker 3: The How did y'all get tight? Since he was so

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Speaker 3: many years younger than you.

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Speaker 4: He was always taller, so he didn't look so he

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Speaker 4: didn't look like no, his ears looked like he was seventeen.

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Speaker 4: And he was always exactly like he is smart and thoughtful,

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Speaker 4: so he can hang.

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Speaker 7: So he would hang.

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Speaker 4: And then he started moving around. He actually left the name,

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Speaker 4: but his mom him and his mom is a number.

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Speaker 4: He would have to tell you. They moved like nine

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Speaker 4: times or something before the fourth grade, bouncing around. And

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Speaker 4: then we reconnected when he was in middle school. I

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Speaker 4: was in high school. By then, he was like the

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Speaker 4: best middle school player in the city.

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Speaker 3: He was always good in basketball at that age.

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Speaker 4: Yeah, by the time he was fourteen thirteen fourteen in Akron,

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Speaker 4: everybody knew of him. And his teammates by the way,

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Speaker 4: who became my friends and then up being my teammate,

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Speaker 4: and they came to the high school.

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Speaker 1: I was at, give them, give them the MVP.

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Speaker 4: Oh that's funny. I am still I would never bring

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Speaker 4: this up like maybe I always say this to Lebron.

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Speaker 4: I'm the only player who's ever played on his team

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Speaker 4: who won the MVP and.

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Speaker 7: Not him freshman exactly. I was a senior. He was

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Speaker 7: a freshman.

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Speaker 4: And to the credit, he did average a point one

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Speaker 4: more point than me. He averaged eighteen average seventeen.

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Speaker 3: I got player because you have seen because they give

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Speaker 3: it you because you was a senior, so you ain't

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Speaker 3: deserve it.

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Speaker 2: So he really, I was with you, where do you

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Speaker 2: get your demeanor though, man? Because you have a royal

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Speaker 2: air royal? Yeah, you talk like a royal. Sometimes really.

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Speaker 4: Said you can roy because I was like, I gotta

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Speaker 4: go to work sweater.

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Speaker 1: Sweater, getting royal.

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Speaker 4: I'll tell you though, I'll take that, it's not wrong

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Speaker 4: with it. My demeanor is a cross between my mom

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Speaker 4: and my dad. My mom is super chill, easygoing woman

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Speaker 4: and my dad is a doesn't shut up.

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Speaker 7: He gets ignorant.

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Speaker 4: And I had a thing with my dad that I

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Speaker 4: really had the one time tell him my dad was

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Speaker 4: this guy once at the time, I had moved. I

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Speaker 4: was living in my house twenty six at my own place,

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Speaker 4: renovated the ship, and he was still come in my

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Speaker 4: house and like and like, you know, like you walk

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Speaker 4: in the house, you take your shoes off, and you

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Speaker 4: might do that on Monday, and you might not touch

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Speaker 4: those shoes again. And you're like, I'm lead, he's at

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Speaker 4: the door. I might fuck with him again. Later he

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Speaker 4: might come in my house and he's just say, and

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Speaker 4: I come out and he came in and my shoes

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Speaker 4: are gone. So I had to tell him, like, yo,

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Speaker 4: my man, listen, I will always always be your son,

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Speaker 4: but I'm not your kid anymore. If you come in

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Speaker 4: my house, you don't pick up things and take shit

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Speaker 4: without telling me you don't. There's rules in my house,

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Speaker 4: and I'm fine. If you don't like the rules, you

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Speaker 4: don't come here. I'll visit you at your house if

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Speaker 4: you But my dad is that guy.

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Speaker 3: So that's how you got that mark right there, Dad

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Speaker 3: puss out.

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Speaker 5: One of my's best qualities, they're like, that's what you're

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Speaker 5: picking up on is he's very non emotional.

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Speaker 1: And I mean that in a good sense, In a

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Speaker 1: business sense.

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Speaker 5: He can make very rational, calm decisions I run hot,

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Speaker 5: he's normally gonna talk me off the ledge. But I

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Speaker 5: think that's one of his biggest skills, And that's probably

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Speaker 5: what you're picking up on. Always calm, always cool, always

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Speaker 5: gonna make a decision with the right considerations. He doesn't

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Speaker 5: really often, you know, a lot of us get emotional.

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Speaker 7: Thing.

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Speaker 1: He's always had that since I met him before.

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Speaker 6: So yeah, it feels like y'all always had like a

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Speaker 6: really like air tight click. So how does somebody like

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Speaker 6: Paul get in that mix?

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Speaker 7: I don't know, is that for you? For me?

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Speaker 4: I think you know, it's always been, to your point,

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Speaker 4: very air tight in the sense that we love each other,

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Speaker 4: We believed in each other, and we took this journey

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Speaker 4: of growing together. That was the key, right me. Lebron, Rich, Randy,

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Speaker 4: They've all grown together in every facet of our lives.

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Speaker 4: We've been friends for you know, over two decades now,

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Speaker 4: as Lebron being a pro athlete, we've all had kids,

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Speaker 4: kids have grown up, We've seen growing to be husbands, fathers, boyfriends, friends,

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Speaker 4: and then we also grew in business too, But we

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Speaker 4: always kept those two things running parallel to each other,

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Speaker 4: but separate, meaning meaning I always tell people when meet

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Speaker 4: Lebron Richard Randia together, even to this day, it's not

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Speaker 4: business twenty four to seven. It is very like, Okay, guys,

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Speaker 4: we have to sit down and discuss this issue we're

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Speaker 4: having or this thing we need to solve, this opportunity

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Speaker 4: that's in front of us. But then most of the

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Speaker 4: time we're at Lebron's house, playing cards, eating food, whatever,

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Speaker 4: hanging like friends would. And I think Pete fit that

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Speaker 4: same thing too. He fit that mode of like, oh,

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Speaker 4: this is a guy that's like us, has a very

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Speaker 4: similar background to meet. Me and Pete have a very

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Speaker 4: similar background being our dads. Both spent time in the

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Speaker 4: federal penitentiary way to college, on the way to the

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Speaker 4: dead well, as I was told the kid that they

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Speaker 4: were waiting for vacation, yes, and and but he also

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Speaker 4: was intelligent and also knew how to grow and was

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Speaker 4: always growing as a as a friend.

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Speaker 7: But also in business too. So I think he.

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Speaker 4: Fit right in to be a person that was a

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Speaker 4: lot like us in the sense as friends and as

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Speaker 4: business partners, we were growing and kept going the journey

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Speaker 4: with us.

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Speaker 7: Don't know, if you want to.

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Speaker 5: Anything, you know, I think from day one, I don't

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Speaker 5: know if you remember when I first took the lebron

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Speaker 5: job at Nike, you know, I asked you what I

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Speaker 5: needed to do to be successful in this role, and

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Speaker 5: you said I was already doing it by even asking

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Speaker 5: the questions. And I remember the one thing you said

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Speaker 5: was don't ever lie to us, right meaning and not

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Speaker 5: even lying like like even on some business shit.

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Speaker 1: It was like, if you know something's not good, coming

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Speaker 1: to me and tell me.

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Speaker 5: You know, Mab, I know this isn't great, but it's

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Speaker 5: the best I got right now. And He's like, and

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Speaker 5: I got you. I'm always gonna hold you down, right.

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Speaker 5: And I think I've never taken their relationship for granted.

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Speaker 5: I've never you know, mAb's my best friend, MAV's son's

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Speaker 5: my godson.

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Speaker 1: Mad is my boss.

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Speaker 5: And I don't confuse those things, right, I don't confuse

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Speaker 5: those things. MAT's my business partner, he's the CEO of

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Speaker 5: the company, chief brand officer. I don't ever confuse those

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Speaker 5: things or take them for granted.

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Speaker 7: Right.

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Speaker 1: So, whether it's playtime or we're having a good time,

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Speaker 1: or we're drinking.

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Speaker 5: Wine and too much wine or too much Lobos and

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Speaker 5: doing the thing all day, and when it's work time.

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Speaker 1: It's like, yo, I gotta run some things by you.

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Speaker 1: What do you want to do?

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Speaker 5: And I think we all treat it that way. He

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Speaker 5: treats it that way with Lebron. You're twenty one, you

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Speaker 5: know what I'm saying. I think that's just a the

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Speaker 5: highest level of respect, accountability, and honesty with each other.

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Speaker 1: And even when an issue may.

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Speaker 5: Pop up, because you have those things, you're discussing them

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Speaker 5: early before they actually become issues.

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Speaker 1: I think that's been like great for us.

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Speaker 3: I always wanted to know, like when you have somebody

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Speaker 3: like a Lebron or even in any industry and that

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Speaker 3: artist is your friend, or you know Lebron and basketball

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Speaker 3: player is your friend, when he has a problem with somebody,

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Speaker 3: do y'all have a problem with somebody? Is it that

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Speaker 3: type of brotherhood? Like if that was the case, me

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Speaker 3: and Chela may have a problem, but everybody problem with everybody.

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Speaker 3: But in that case, is that the same thing with you?

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Speaker 7: A business question?

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Speaker 4: The sense that like that that comes up right, meaning

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Speaker 4: you know, back in the day the beef with Deshaun

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Speaker 4: Stevenson and and.

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Speaker 7: Or it may be on the court, right, So I

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Speaker 7: think it.

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Speaker 4: If he has a problem with someone, the first thing

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Speaker 4: we do is, first off, we're not at all afraid

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Speaker 4: to say if he's wrong, doesn't mean we will tell

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Speaker 4: you the world public or we will say, yo, that's a.

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Speaker 7: Little bit you.

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Speaker 4: We were having this discussion yesterday with one of us

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Speaker 4: who was saying something. We were like, Yo, you're wrong, man.

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Speaker 4: You you going the wrong way on this. So that's

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Speaker 4: number one. Number two, if there is a problem with

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Speaker 4: Lebron has a problem, when he had a problem with

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Speaker 4: Deshaun Stevenson, yes it became a problem with all of us.

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Speaker 2: That was a real issue.

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Speaker 7: Like that was that was a real That was it.

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Speaker 4: That was a real issue because Lebron is not a

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Speaker 4: shit starter.

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Speaker 7: By the way, Lebron, that is not his He's not.

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Speaker 4: He'll get in like if you want to go there,

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Speaker 4: he'll do it, but he never starts anything. He's really

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Speaker 4: thoughtful and really observe it and sees everything. In fact,

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Speaker 4: I always tell him he should he'd be a much

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Speaker 4: better case worker than than basketball players. Like he's the

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Speaker 4: guy that, like, you know, like you go to this

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Speaker 4: house at dinner, he'll be like, you're envy three cookies.

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Speaker 4: You're like, like, you got a chef heard that making cookies.

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Speaker 4: Let me eat a cookie, and like, you know, of

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Speaker 4: my case. But anyway, so he sees everything, but he's

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Speaker 4: not a shit starter. But like in that instance, it

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Speaker 4: definitely was a.

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Speaker 7: Thing that Deshaun made a thing. And then.

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Speaker 4: One day I was actually at I was in Spain.

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Speaker 4: Actually it was a preseason game between the Wizards and

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Speaker 4: the Hornets.

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Speaker 7: I was with Chris Paul.

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Speaker 4: We were out in Spain, and they acted like they

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Speaker 4: really wanted to do something to me, like a couple

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Speaker 4: of Wizards players like where I felt like, nothing happened,

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Speaker 4: but you know how you would be like I was

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Speaker 4: in the club in Spain, Sean and two guys. I

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Speaker 4: was by myself. I was with Chris, but they maybe

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Speaker 4: had left. I was just hanging. It was packed in Barcelona,

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Speaker 4: and nothing happened, but you know, they made me feel

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Speaker 4: like I had to go to the bar and order

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Speaker 4: two beers and I don't even really drink beer. So yeah,

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Speaker 4: if Lebron has a problem with someone on the court,

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Speaker 4: it could, but sometimes it doesn't, like you know, because

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Speaker 4: basketball thing could be like they had an issue, so

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Speaker 4: he filed somebody too hard, they followed him. It's an

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Speaker 4: issue tonight and then it's all good after the game whatever.

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Speaker 4: But if it's a real thing that carries on, then

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Speaker 4: it could be coming.

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Speaker 3: Because as one of the goats in this in in

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Speaker 3: the basketball league, somebody's gonna have a shot, right, They

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Speaker 3: always take shots because they always want to take shots

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Speaker 3: at the guy that's on top. So what must happen

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Speaker 3: all the damn time? And I know a lot of

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Speaker 3: times he won't reply. But do y'all ever feel like, well,

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Speaker 3: he ain't gonna reply, but I'm gonna reply.

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Speaker 4: No, that's not our style.

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Speaker 1: My whole thing is just keep it consistent, right, Like,

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Speaker 1: keep it consistent.

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Speaker 5: And I think I'll never speak for bron but I

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Speaker 5: think even you guys, right, you know, like it comes

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Speaker 5: with the territory of being in the public eye, so

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Speaker 5: you know, you deal with it.

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Speaker 1: I think it's when it.

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Speaker 5: Crosses the line and it becomes personal you're doing those

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Speaker 5: types of things.

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Speaker 1: You know. I came in to I won't say the name,

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Speaker 1: you know this.

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Speaker 5: I bumped into someone, a media personality and they were

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Speaker 5: talking super reckless, actually.

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Speaker 1: Talk a reredless about you when you did the commencement speech.

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Speaker 1: You can figure out who it was.

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Speaker 5: Usc and for me that crossed the line because it

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Speaker 5: was like, why you know, that's not you know. So

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Speaker 5: when I saw the person, I ain't have a problem

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Speaker 5: with them or anything like that, but I'm also not.

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Speaker 1: Cool with you.

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Speaker 5: And the person came up to me and was like, Yo,

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Speaker 5: what's good? Love everything y'all doing that? I have a

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Speaker 5: problem with that, And I just told him, I'm like, yo, like,

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Speaker 5: don't do that. He's like, what do you mean. I'm like,

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Speaker 5: just keep it consistent, like you talk, and he was like, nah,

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Speaker 5: you know, that's just for the thing. I'm like, now,

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Speaker 5: that's not That's not what we do. So I think

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Speaker 5: to maps point, we're never gonna start. We're not, you know,

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Speaker 5: we're businessman's with dads at the same time, just keep

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Speaker 5: it consistent, and you know, there are lines that shouldn't

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Speaker 5: be crossed.

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Speaker 1: Just as man.

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Speaker 4: Last question about this, I remember that one.

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Speaker 2: Did jay Z song agitate that situation when j did

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Speaker 2: that freestyle?

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Speaker 4: Yeah yeah, yeah for sure, and Jay called me, I'll

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Speaker 4: never forget he was he freestyled that for sure.

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Speaker 7: He called me one that I was late at night.

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Speaker 7: I was in.

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Speaker 4: Ohio and Jay was on tour and he just grew

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Speaker 4: up the stage in Oakland.

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Speaker 7: He called me.

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Speaker 4: He was like he just he was like I can

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Speaker 4: still hear him, like breathing hard.

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Speaker 7: He just say.

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Speaker 4: He was like, yo, I was on stage and he

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Speaker 4: came up with that ship on stage in Oakland. Jay

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Speaker 4: came up with that got off stage, called me. He

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Speaker 4: was like, yo, I got this and wrapped it to

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Speaker 4: me through the phone.

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Speaker 7: I was like, ship, that's it.

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Speaker 4: And I knew right away, like, oh, this is going

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Speaker 4: to make this thing. That's this thing. It's gonna and

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Speaker 4: I was like, let's go. And he put it out

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Speaker 4: I don't know, like a week later, and of course

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Speaker 4: that of course elevated.

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Speaker 1: Day. It's a mad verse. You haven't heard.

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Speaker 6: How instrumental has Jay been. And y'all growth is businessmen

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Speaker 6: and just men, period.

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Speaker 4: One of the two three most important people in our lives,

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Speaker 4: both personally and professionally. Because we were fortunate enough to

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Speaker 4: start hanging with Jay about the same time I had

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Speaker 4: that internship. I was nineteen, Bron was sixteen when we

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Speaker 4: first met Jay in Chicago. I was remember how long

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Speaker 4: it was because the first time we met Jay, we

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Speaker 4: met Biggs and Tata first, and then we went up

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Speaker 4: to see Jay in his room at the Ritz and

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Speaker 4: when he came down the stairs, he was rapping and

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Speaker 4: he was like, yo, I just let and they started

365
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Speaker 4: talking about He was like, yo, I got the hit.

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Speaker 4: I got the single for the album. So he Blueprint

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Speaker 4: wasn't out yet right there, and we everything, not just

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Speaker 4: Jay but his whole crew. We looked to them and

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Speaker 4: modeled our thing, like that's that's what we want to

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Speaker 4: be like for sure, and we modeled everything we did,

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Speaker 4: thought do, think is modeled and thought about that and

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Speaker 4: then we all became separately personal friends with Ja. We

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Speaker 4: all have personal, separate relationships with Jay that have ebbed

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Speaker 4: and flowed over years, meaning that spent a lot of

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Speaker 4: time and we moved whatever, but it's always been personal

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Speaker 4: and professional professional sense that we modeled it and studied

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Speaker 4: and learned and personally because we all became personal friends

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Speaker 4: with him, I can call him and go see him,

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Speaker 4: and Randy has a relationship with him, and Lebron has

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Speaker 4: a different relationship than I do.

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Speaker 7: We all have these relationships with him that go back

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Speaker 7: and forth.

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Speaker 4: We're all in the group text with him with Pe now,

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Speaker 4: so we're always talking and laughing and did somebody hear

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Speaker 4: this new song, and what do you think of that?

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00:18:19,640 --> 00:18:23,360
Speaker 4: Talking music, talking business, talking life, sports is a big

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Speaker 4: connection for us. We own a suite at so Far

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Speaker 4: with Jay together, so been extremely instrument and it's.

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Speaker 5: Dope till this day, you know when we do something

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Speaker 5: business wise, but like I see y'all, it's always dope,

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Speaker 5: like it's.

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Speaker 1: The big homie like, so it's nice.

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Speaker 4: Yeah, let's talk the shop.

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Speaker 8: So why does seasons be so short?

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Speaker 7: He's in charge.

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Speaker 2: Because y'all know, people want more.

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Speaker 8: I mean it's probably a good thing that you leave

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Speaker 8: people like wanting more, but they be short.

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Speaker 2: How many? How many episodes?

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Speaker 1: So you know, that's the most consistent feedback. We're here

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Speaker 1: for sure.

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Speaker 5: I think if I had to pick, I'd want people

403
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Speaker 5: to want more than be like why y'all still up here?

404
00:19:03,359 --> 00:19:03,960
Speaker 1: Still talking?

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Speaker 4: Yeah?

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00:19:05,320 --> 00:19:07,720
Speaker 1: You know we filmed Charloamagne's going on an episode. Great

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Speaker 1: actually yeah n love.

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Speaker 5: And yeah yes they both for yeah, yeah, so you

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Speaker 5: know what, look the episodes.

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Speaker 1: We get lost in the episodes.

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Speaker 5: Meaning you know, and you can speak for it's like

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Speaker 5: we're there. We taped for an hour and a half,

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Speaker 5: two hours sometimes, but we found the model works a

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Speaker 5: little better when we're shorter, so you know, thirty thirty

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Speaker 5: five minutes. I think MAV's only, uh, you know point

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00:19:36,880 --> 00:19:40,240
Speaker 5: on this thing is let's just make sure the content

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Speaker 5: should dictate how long the episode. Yeah, so if we

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Speaker 5: have a great hour episode, great, If we have a

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Speaker 5: great twenty seven minute episode, great.

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Speaker 1: But that's the most consistent feedback we get, for sure.

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Speaker 7: But I think that.

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Speaker 4: To his point, the the person who's has the hardest

423
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Speaker 4: job and is the most talented job for the show

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Speaker 4: is the editor. Because, as you guys know, are the

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Speaker 4: end of this show, you're sitting in a room with

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Speaker 4: five six people. The conversation goes this way, goes that way,

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00:20:06,920 --> 00:20:08,320
Speaker 4: it goes this way, it goes that way, and the

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Speaker 4: editor has to string that together. So when you watch it,

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Speaker 4: it feels like one because in the room we're doing

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Speaker 4: all type of shit. You know, last episode, Nelly had

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Speaker 4: to pee in the middle of it. So so to

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Speaker 4: get that continuity and to string it together, it's really hard.

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Speaker 4: The editor, is it amazing to be able to pull

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Speaker 4: that together? That's very hard because I may you may

435
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Speaker 4: start a thought, he may jump in, you may jump in.

436
00:20:32,760 --> 00:20:34,200
Speaker 7: You may come back to that thought.

437
00:20:34,000 --> 00:20:35,880
Speaker 4: Twenty minutes later, like oh, I got something out of that,

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Speaker 4: and you're gonna edit that together. So that becomes a

439
00:20:39,000 --> 00:20:41,800
Speaker 4: very hard job of making it seem like one. It

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Speaker 4: is one conversation, but make it have continuity through.

441
00:20:44,560 --> 00:20:46,159
Speaker 3: The at what made y'all start the shout like what

442
00:20:46,520 --> 00:20:48,600
Speaker 3: was the reason for we are tied board?

443
00:20:48,760 --> 00:20:52,360
Speaker 5: Or no, I'll tell you you know, similar a conversation

444
00:20:52,480 --> 00:20:55,040
Speaker 5: like this, I was. I found myself in rooms with

445
00:20:55,119 --> 00:20:58,199
Speaker 5: people who I respect and was learning. You know, I

446
00:20:58,200 --> 00:20:59,879
Speaker 5: made the comment I said, I learned more in some

447
00:21:00,040 --> 00:21:02,480
Speaker 5: of these rooms, and I did in like my formal education, right,

448
00:21:03,480 --> 00:21:05,720
Speaker 5: And my point was like, man, I could have used

449
00:21:05,720 --> 00:21:07,720
Speaker 5: a lot of this information when I was seventeen, right.

450
00:21:07,800 --> 00:21:10,200
Speaker 1: So it was like, you know, what can.

451
00:21:10,080 --> 00:21:13,520
Speaker 5: We create that allows people the seventeen year old versions

452
00:21:13,520 --> 00:21:15,320
Speaker 5: of pr MAV to.

453
00:21:15,240 --> 00:21:16,120
Speaker 1: Be a fly on the wall?

454
00:21:16,200 --> 00:21:16,360
Speaker 7: Right?

455
00:21:16,400 --> 00:21:18,159
Speaker 5: It was supposed to be a podcast at first, and

456
00:21:18,160 --> 00:21:20,160
Speaker 5: then I took it to Randy, one of our other partners,

457
00:21:20,640 --> 00:21:22,760
Speaker 5: and as partners offen do, he made the idea better

458
00:21:22,840 --> 00:21:24,439
Speaker 5: and was like, yo, like we should actually make it

459
00:21:24,440 --> 00:21:26,720
Speaker 5: like in a shop and have real barbershop conversation. So

460
00:21:27,119 --> 00:21:29,120
Speaker 5: I think the beauty of it is it was never

461
00:21:29,160 --> 00:21:31,080
Speaker 5: intended to be a show. It was never intended to

462
00:21:31,080 --> 00:21:34,200
Speaker 5: be disfranchise this brand as anything it was trying.

463
00:21:34,200 --> 00:21:35,360
Speaker 1: It came from an insight.

464
00:21:35,119 --> 00:21:37,600
Speaker 5: Of like, man, like what if we can broaden these

465
00:21:37,640 --> 00:21:41,240
Speaker 5: conversations for our communities and younger, the younger versions of us.

466
00:21:41,520 --> 00:21:43,760
Speaker 1: And it's grown into what is grown into? Right, couldn't

467
00:21:43,760 --> 00:21:44,280
Speaker 1: be any.

468
00:21:44,119 --> 00:21:44,639
Speaker 4: Prouder of it.

469
00:21:44,680 --> 00:21:46,280
Speaker 1: I want I want to ask you guys a question.

470
00:21:46,320 --> 00:21:49,520
Speaker 5: Though our first episode season seven, you just referenced Nelly

471
00:21:50,840 --> 00:21:51,560
Speaker 5: as experts.

472
00:21:51,640 --> 00:21:52,440
Speaker 1: You heard Nelly.

473
00:21:52,320 --> 00:21:56,560
Speaker 5: Say his era hip hop was the toughest era, most competitive.

474
00:21:56,600 --> 00:21:58,840
Speaker 1: You guys agree, you guys disagree. I agree with the

475
00:21:58,920 --> 00:21:59,520
Speaker 1: name that he said.

476
00:21:59,720 --> 00:22:04,000
Speaker 2: Yes, yeah, I agree. Oh, it depends what you're talking about.

477
00:22:04,000 --> 00:22:09,359
Speaker 6: If you're talking about music and like business and sales wise, yes.

478
00:22:09,359 --> 00:22:12,440
Speaker 2: Lyrically, I don't think so. If you're talking lyrics, I

479
00:22:12,480 --> 00:22:16,080
Speaker 2: don't think that was got I think he was about selling.

480
00:22:16,720 --> 00:22:17,760
Speaker 2: You talking about selling.

481
00:22:17,480 --> 00:22:20,720
Speaker 7: Probably, Yeah, lyrically, what what you saying? I mean?

482
00:22:20,760 --> 00:22:23,680
Speaker 6: I would say the ninety four probably like that whole

483
00:22:23,760 --> 00:22:25,800
Speaker 6: ninety four era when you first got nas, when you

484
00:22:25,840 --> 00:22:28,840
Speaker 6: first got big, when you first got Jaye, like that's

485
00:22:28,880 --> 00:22:31,119
Speaker 6: when Whu tang Like that's that to me?

486
00:22:31,160 --> 00:22:31,920
Speaker 2: That would be that era.

487
00:22:32,119 --> 00:22:35,840
Speaker 4: So j thought before that the eighties, the like l

488
00:22:36,000 --> 00:22:42,240
Speaker 4: ladies came, could you rap? How old are you?

489
00:22:42,440 --> 00:22:43,880
Speaker 7: I remember?

490
00:22:43,880 --> 00:22:45,560
Speaker 2: I remember, I didn't live it.

491
00:22:45,600 --> 00:22:48,199
Speaker 4: I didn't live it, would say that, he would say,

492
00:22:48,560 --> 00:22:53,720
Speaker 4: Kim lyrically, that's what he said.

493
00:22:53,760 --> 00:22:56,000
Speaker 7: Literally, that's to your question.

494
00:22:56,240 --> 00:22:58,639
Speaker 3: No, I mean I'm from New York so that that

495
00:22:58,640 --> 00:23:01,200
Speaker 3: that era was heavy, the cool Raps, the rock Cams,

496
00:23:01,200 --> 00:23:04,919
Speaker 3: the big Daddy Kynes. But there was nothing like the Jays,

497
00:23:05,000 --> 00:23:06,680
Speaker 3: the Big the Nas and and and.

498
00:23:06,720 --> 00:23:09,440
Speaker 6: We didn't live that late ladies there though they lived

499
00:23:09,480 --> 00:23:12,359
Speaker 6: it like was he lived it, We didn't live.

500
00:23:12,200 --> 00:23:15,880
Speaker 3: That ere Biggie, I mean during that time. I mean

501
00:23:15,920 --> 00:23:17,520
Speaker 3: because you could go back from back and forth the lyrics.

502
00:23:17,640 --> 00:23:19,479
Speaker 3: I did mixtaste back then and I and I remember

503
00:23:19,520 --> 00:23:22,080
Speaker 3: and I still wrapped, you know, still play it now.

504
00:23:22,160 --> 00:23:25,240
Speaker 3: But there was nothing like the Big Jay's, the Nash

505
00:23:25,359 --> 00:23:33,320
Speaker 3: when when when I felt that later it was Romeo.

506
00:23:33,119 --> 00:23:34,320
Speaker 2: They would get in.

507
00:23:34,680 --> 00:23:38,160
Speaker 6: One of your ghost MAVERI you can't Ohio not front

508
00:23:38,160 --> 00:23:38,760
Speaker 6: on bow Wow.

509
00:23:40,400 --> 00:23:43,280
Speaker 7: It's fantastic and always been entertaining.

510
00:23:45,160 --> 00:23:45,840
Speaker 4: I love it.

511
00:23:46,160 --> 00:23:48,320
Speaker 1: Nice gowns, nice roy Roy.

512
00:23:49,720 --> 00:23:49,879
Speaker 4: Like that.

513
00:23:49,920 --> 00:23:51,720
Speaker 3: What was your answer to what Nellie said?

514
00:23:51,880 --> 00:23:55,040
Speaker 5: What was your being from New York as well, I

515
00:23:55,320 --> 00:23:56,560
Speaker 5: think I think that era.

516
00:23:56,680 --> 00:24:00,160
Speaker 1: I think, uh, I think you think I think think

517
00:24:00,280 --> 00:24:03,920
Speaker 1: Uh yeah, I think so. I think just But your point,

518
00:24:04,000 --> 00:24:06,240
Speaker 1: Charlotmae is the right one. It's like, depends what the

519
00:24:06,280 --> 00:24:08,520
Speaker 1: metrics we're talking about. We're talking about lyricism. We're talking

520
00:24:08,520 --> 00:24:10,240
Speaker 1: about your successful records sold.

521
00:24:10,760 --> 00:24:12,760
Speaker 4: For the problem you can the reason why you can't

522
00:24:12,960 --> 00:24:15,560
Speaker 4: do it on successful records sold because it's not apples

523
00:24:15,600 --> 00:24:18,280
Speaker 4: to apples. Lyrics is apposed to apples, like who can

524
00:24:18,359 --> 00:24:22,919
Speaker 4: really write songs? Because based on records sold, well, then

525
00:24:22,960 --> 00:24:25,680
Speaker 4: you have to track hip hop's growth as a genre,

526
00:24:26,080 --> 00:24:30,000
Speaker 4: like hip hop was just bigger. The reason Nelly and

527
00:24:30,000 --> 00:24:32,920
Speaker 4: Eminem and Jacob Selmour then the people in the late

528
00:24:32,920 --> 00:24:35,159
Speaker 4: eighties because hip hop was still underground, like you know

529
00:24:35,160 --> 00:24:37,480
Speaker 4: what I mean, was a little unfair to talk about it.

530
00:24:37,480 --> 00:24:40,040
Speaker 3: But there was no streaming, so it made it difficult.

531
00:24:40,119 --> 00:24:41,960
Speaker 3: You had to go buy records. You had to go

532
00:24:42,000 --> 00:24:43,159
Speaker 3: to the actual store.

533
00:24:43,920 --> 00:24:44,800
Speaker 2: It was a lot different.

534
00:24:44,800 --> 00:24:47,000
Speaker 3: And back then it's they didn't have the releases like

535
00:24:47,000 --> 00:24:48,560
Speaker 3: they do now. Now you could just write a record

536
00:24:48,560 --> 00:24:50,320
Speaker 3: today and put it out tomorrow. Back then it was

537
00:24:50,440 --> 00:24:51,920
Speaker 3: it was set up on a schedule, it had to

538
00:24:51,960 --> 00:24:53,880
Speaker 3: come out on a certain quarter. And like you said,

539
00:24:54,160 --> 00:24:57,199
Speaker 3: besides Eminem, you know Nellie J, you had NAS, you

540
00:24:57,280 --> 00:25:00,320
Speaker 3: had DMX, who was a beast during that time. Rule

541
00:25:00,359 --> 00:25:02,840
Speaker 3: I was a beast. That's like you had heavy hitters.

542
00:25:02,840 --> 00:25:07,400
Speaker 3: That was the biggest of the big doctor money during

543
00:25:07,440 --> 00:25:07,800
Speaker 3: that time.

544
00:25:08,480 --> 00:25:08,840
Speaker 7: Stupid.

545
00:25:09,280 --> 00:25:10,680
Speaker 1: Yeah, Like you had.

546
00:25:10,480 --> 00:25:13,000
Speaker 3: Those guys that were selling records and like you said,

547
00:25:13,000 --> 00:25:15,320
Speaker 3: they would never share a release date because you never

548
00:25:15,400 --> 00:25:17,959
Speaker 3: wanted to share your sales with somebody. So those are

549
00:25:18,160 --> 00:25:19,080
Speaker 3: the times.

550
00:25:18,960 --> 00:25:22,800
Speaker 6: Nelly's interested though, because he was like the overachiever. Nobody

551
00:25:22,880 --> 00:25:25,960
Speaker 6: had that expectation of nell including Nelly.

552
00:25:26,920 --> 00:25:30,080
Speaker 5: Nelly was like, I thought we'd make some some some money,

553
00:25:30,440 --> 00:25:31,680
Speaker 5: open up a couple of liquor stores.

554
00:25:31,720 --> 00:25:35,200
Speaker 7: And even when he was selling that much, you were like, really.

555
00:25:35,240 --> 00:25:37,720
Speaker 2: Yeah, like you don't expect that, you expect them.

556
00:25:38,880 --> 00:25:40,360
Speaker 6: I want to ask y'all something about the shop, because

557
00:25:40,359 --> 00:25:43,040
Speaker 6: I can't remember if it's the shop, are all as smoke?

558
00:25:43,080 --> 00:25:46,119
Speaker 6: I can't remember which came first, but but it feels

559
00:25:46,119 --> 00:25:49,800
Speaker 6: like y'all created the new media landscape of athletes having

560
00:25:49,840 --> 00:25:53,159
Speaker 6: their own platforms. How important do you think that is

561
00:25:53,359 --> 00:25:56,560
Speaker 6: to them? Contributing to their narratives and controlling their narratives.

562
00:25:56,560 --> 00:26:02,040
Speaker 4: Now, I think, thank you for saying that, but listen,

563
00:26:02,160 --> 00:26:04,920
Speaker 4: that was I tell people all the time. Like one

564
00:26:06,280 --> 00:26:10,960
Speaker 4: going back to the beginning of what you just discussed,

565
00:26:11,560 --> 00:26:16,720
Speaker 4: was in twenty ten one, we got killed and ostracized

566
00:26:16,720 --> 00:26:20,040
Speaker 4: for Lebron dooking the decision. And then in twenty fourteen

567
00:26:20,440 --> 00:26:23,320
Speaker 4: he essentially did the same thing, but he chose a

568
00:26:23,359 --> 00:26:25,879
Speaker 4: new medium instead of being on TV. He wrote a

569
00:26:25,920 --> 00:26:28,360
Speaker 4: letter and it was received and he was also going

570
00:26:28,400 --> 00:26:31,040
Speaker 4: back to Cleveland, which but it was received much differently.

571
00:26:31,280 --> 00:26:34,080
Speaker 4: And then we started a company with that at the

572
00:26:34,119 --> 00:26:40,359
Speaker 4: center of like athlete empowerment and really having athletes be

573
00:26:40,440 --> 00:26:43,080
Speaker 4: in a place where they can tell their stories the

574
00:26:43,119 --> 00:26:46,720
Speaker 4: way they like and how they feel. And it's gone

575
00:26:46,760 --> 00:26:50,439
Speaker 4: really far, which is actually what we wanted. We wanted

576
00:26:50,520 --> 00:26:53,920
Speaker 4: all the smoke that happened, and we wanted Iron Athlete

577
00:26:53,920 --> 00:26:56,719
Speaker 4: to happen, and we wanted new heights to happen. All

578
00:26:56,760 --> 00:27:00,520
Speaker 4: these things. It's fantastic. We celebrated. Yeah, we think it's

579
00:27:00,560 --> 00:27:05,320
Speaker 4: amazing and are here for it. I think the idea

580
00:27:05,480 --> 00:27:11,560
Speaker 4: of controlling your narrative sometimes gets misused in the sense

581
00:27:11,600 --> 00:27:15,479
Speaker 4: that like our ambition was always for to tell stories,

582
00:27:15,520 --> 00:27:18,959
Speaker 4: to tell amazing, amazing stories. It's not about it's not

583
00:27:19,000 --> 00:27:22,679
Speaker 4: about necessarily like a politician who needs to get boats

584
00:27:22,680 --> 00:27:24,320
Speaker 4: and control you make people feel this.

585
00:27:24,280 --> 00:27:25,320
Speaker 7: Way or that way about you.

586
00:27:25,520 --> 00:27:27,520
Speaker 4: It's like telling your story and some people can love

587
00:27:27,560 --> 00:27:30,120
Speaker 4: it and some people may not. But the fact that

588
00:27:30,200 --> 00:27:33,560
Speaker 4: all these things have come now is amazing to us,

589
00:27:33,560 --> 00:27:35,760
Speaker 4: and we celebrated, and I think for us, it was

590
00:27:35,800 --> 00:27:38,399
Speaker 4: always about building a company and a place and a

591
00:27:38,440 --> 00:27:42,680
Speaker 4: brand that represents amazing stories and the ability to tell

592
00:27:42,720 --> 00:27:46,199
Speaker 4: amazing stories, and building a place that could work with

593
00:27:46,280 --> 00:27:49,040
Speaker 4: athletes and give them the proper resources to tell these

594
00:27:49,040 --> 00:27:51,639
Speaker 4: amazing stories. And we've been fortunate enough to tell a

595
00:27:51,640 --> 00:27:54,800
Speaker 4: lot of amazing ones, from Muhammad Ali to Naymar to

596
00:27:54,960 --> 00:27:58,600
Speaker 4: Naomiosaka to obviously lots of things with Lebron and when Emmys,

597
00:27:58,640 --> 00:28:00,280
Speaker 4: and we've been happy. But the thing where I was

598
00:28:00,880 --> 00:28:04,240
Speaker 4: proud about is that all these now athletes are doing

599
00:28:04,240 --> 00:28:04,680
Speaker 4: it too, and.

600
00:28:04,640 --> 00:28:05,120
Speaker 7: We love that.

601
00:28:05,320 --> 00:28:07,679
Speaker 3: I wanted to ask because you mentioned when it made

602
00:28:07,720 --> 00:28:11,320
Speaker 3: the decision to go to Miami as a team, it

603
00:28:11,400 --> 00:28:15,960
Speaker 3: was different, right, because you guys changed the narrative for NBA, right,

604
00:28:16,440 --> 00:28:19,800
Speaker 3: meaning most players they're good players, they stay on that

605
00:28:19,880 --> 00:28:22,320
Speaker 3: team forever, win, lose, bad a drug. But you guys

606
00:28:22,400 --> 00:28:25,200
Speaker 3: chares the narrative and saying, hey, these owners make decisions

607
00:28:25,200 --> 00:28:27,600
Speaker 3: for us. Now we're gonna make our own decisions to

608
00:28:27,600 --> 00:28:29,080
Speaker 3: see where we want to go, where we want to

609
00:28:29,080 --> 00:28:31,600
Speaker 3: play with And that changed the NBA forever. How is

610
00:28:31,600 --> 00:28:34,080
Speaker 3: that conversation as a team, because I'm sure somebody on

611
00:28:34,080 --> 00:28:35,320
Speaker 3: the team was like, I don't know how this is

612
00:28:35,320 --> 00:28:37,320
Speaker 3: gonna come across because y'all bossed up, was like, well,

613
00:28:37,320 --> 00:28:38,360
Speaker 3: fuck it, We're gonna do it our way.

614
00:28:38,360 --> 00:28:41,040
Speaker 6: In I remember rich Paul vividly being upset during the

615
00:28:41,080 --> 00:28:42,120
Speaker 6: decision on Twitter.

616
00:28:45,480 --> 00:28:51,680
Speaker 4: I remember that completely. It's it gets interesting now what

617
00:28:51,720 --> 00:28:54,360
Speaker 4: you just said. But Richie, it was upset. He was

618
00:28:54,440 --> 00:28:58,520
Speaker 4: right by the way for the thing he was saying

619
00:28:58,520 --> 00:29:03,640
Speaker 4: and feeling. But Lebron is right also, and and you know,

620
00:29:03,720 --> 00:29:05,240
Speaker 4: those two things can be mutually exclusive.

621
00:29:05,280 --> 00:29:06,400
Speaker 7: You don't have to have a right and.

622
00:29:06,400 --> 00:29:08,800
Speaker 4: A wrong right. You can two things can be right

623
00:29:08,840 --> 00:29:11,600
Speaker 4: at the same time. Lebron is right in a sense

624
00:29:11,640 --> 00:29:15,320
Speaker 4: that here's the one thing Lebron. Lebron has a quality

625
00:29:16,080 --> 00:29:20,360
Speaker 4: that Jay Z has. I always tell people this, Lebron

626
00:29:20,800 --> 00:29:23,680
Speaker 4: always knows what's right for him. It's a quality that

627
00:29:23,720 --> 00:29:26,680
Speaker 4: I wish I had and would probably always heat. He

628
00:29:26,800 --> 00:29:28,080
Speaker 4: just nails it all the time.

629
00:29:28,120 --> 00:29:30,720
Speaker 7: He always nails it. Jay is like that.

630
00:29:30,840 --> 00:29:33,800
Speaker 4: Jay always knows I'm gonna do this song. I'm gonna

631
00:29:33,800 --> 00:29:36,200
Speaker 4: do this feature, not that feature. You like why he

632
00:29:36,840 --> 00:29:38,080
Speaker 4: can't explain.

633
00:29:37,680 --> 00:29:38,160
Speaker 7: It to you.

634
00:29:38,720 --> 00:29:40,920
Speaker 4: But if you ask lebron Man, should I have chicken

635
00:29:40,960 --> 00:29:42,760
Speaker 4: a fish to that, He's like, I've hed a line

636
00:29:42,760 --> 00:29:45,480
Speaker 4: that with you should eat like But he knows exactly

637
00:29:45,600 --> 00:29:49,480
Speaker 4: in the most intricate hard time. Going back to Cleveland,

638
00:29:49,600 --> 00:29:51,760
Speaker 4: I didn't. I was like, I don't think this is right.

639
00:29:52,400 --> 00:29:54,160
Speaker 1: Like he was like, I'm not going back back. I'm

640
00:29:54,160 --> 00:29:55,120
Speaker 1: not going to about him anymore.

641
00:29:55,120 --> 00:29:55,440
Speaker 7: I'm done.

642
00:29:56,560 --> 00:29:58,640
Speaker 4: I moved to La I did not go back, actually,

643
00:29:58,880 --> 00:30:01,920
Speaker 4: but I know it was not because of the of

644
00:30:02,040 --> 00:30:04,920
Speaker 4: Dan Gilbert, the owner in Cleveland. Like that man said

645
00:30:04,920 --> 00:30:08,000
Speaker 4: that why would you go back and help him? And

646
00:30:08,040 --> 00:30:10,760
Speaker 4: he knew and he said something to me. He says, Ma, Viet,

647
00:30:11,120 --> 00:30:13,320
Speaker 4: I'm in favor of progress over pride. Get rid of

648
00:30:13,400 --> 00:30:17,000
Speaker 4: your pride. You're making a prideful statement. I was like,

649
00:30:17,200 --> 00:30:18,880
Speaker 4: I am, and I'm gonna make it again.

650
00:30:19,040 --> 00:30:20,480
Speaker 7: I'm like, I would not.

651
00:30:20,520 --> 00:30:22,880
Speaker 4: Do that I would have not ever went back to Cleveland.

652
00:30:23,280 --> 00:30:25,400
Speaker 4: He knew that was right for him. So Lebron always

653
00:30:25,440 --> 00:30:28,320
Speaker 4: was able to do that. And I think you know,

654
00:30:29,240 --> 00:30:31,920
Speaker 4: to your point, you said he changed what happens then,

655
00:30:32,160 --> 00:30:34,560
Speaker 4: But the fact of the matter is again a bit

656
00:30:34,640 --> 00:30:36,560
Speaker 4: like hip hop, the NBA has just gotten bigger and

657
00:30:36,640 --> 00:30:41,120
Speaker 4: more talked about. More players have like Kareem left the

658
00:30:41,160 --> 00:30:43,640
Speaker 4: Bucks and went to like players have done that before.

659
00:30:43,720 --> 00:30:48,520
Speaker 4: It was a new idea, but it just became bigger.

660
00:30:48,560 --> 00:30:51,800
Speaker 4: You know, the conversions of Lebron, how big the NBA was,

661
00:30:51,840 --> 00:30:55,160
Speaker 4: we did the decision. All those things combined made it

662
00:30:55,200 --> 00:30:59,520
Speaker 4: seem much bigger. But but Lebron always knows. He has

663
00:30:59,560 --> 00:31:02,600
Speaker 4: a like a sixth sense of like I should do this,

664
00:31:02,680 --> 00:31:03,080
Speaker 4: and not.

665
00:31:03,000 --> 00:31:04,240
Speaker 2: That I mean that it was good.

666
00:31:04,320 --> 00:31:08,880
Speaker 6: That's his greatest championship, Like that's what clean after one?

667
00:31:09,280 --> 00:31:13,640
Speaker 7: I mean he would That's a good question, like are all.

668
00:31:13,560 --> 00:31:16,160
Speaker 4: Championships equal to No?

669
00:31:15,880 --> 00:31:17,240
Speaker 2: No, absolutely not.

670
00:31:17,640 --> 00:31:20,160
Speaker 6: I always said if Lebron stayed twenty years in Cleveland,

671
00:31:20,160 --> 00:31:24,000
Speaker 6: for twenty one years and had that one ring, I

672
00:31:24,040 --> 00:31:27,800
Speaker 6: think that the argument between him and MJ wouldn't be

673
00:31:27,840 --> 00:31:28,280
Speaker 6: what it is.

674
00:31:29,320 --> 00:31:29,800
Speaker 7: What do you mean?

675
00:31:30,640 --> 00:31:33,520
Speaker 2: I think people might give it up the Brons definitively

676
00:31:35,200 --> 00:31:39,520
Speaker 2: one ring means more than the four you think, yeah, absolutely.

677
00:31:38,880 --> 00:31:41,200
Speaker 3: And I think Paul agree. I think if he comes

678
00:31:41,200 --> 00:31:44,360
Speaker 3: to New York and wins, winning, don't.

679
00:31:44,160 --> 00:31:44,840
Speaker 1: Got me in trouble.

680
00:31:45,720 --> 00:31:47,080
Speaker 7: You know, ask about the shot, Paul.

681
00:31:47,800 --> 00:31:50,760
Speaker 6: That was a risk, right, putting the active player and

682
00:31:50,760 --> 00:31:55,600
Speaker 6: giving them a platform then and letting him talk freely.

683
00:31:55,680 --> 00:31:58,600
Speaker 5: Maybe so, But to MAVs earlier point, Bron is so

684
00:31:58,720 --> 00:32:00,840
Speaker 5: clear and what makes sense for him, And I think

685
00:32:01,240 --> 00:32:05,880
Speaker 5: it's never risk if it's authentic to you, right, like

686
00:32:05,920 --> 00:32:07,680
Speaker 5: if you believe in what you're saying. I think Bron

687
00:32:07,680 --> 00:32:10,880
Speaker 5: has always been very clear on what he wants to say,

688
00:32:11,000 --> 00:32:12,760
Speaker 5: how he wants to say it, and double down on it,

689
00:32:12,840 --> 00:32:16,360
Speaker 5: stand on business as the kids say. But it was

690
00:32:16,360 --> 00:32:17,800
Speaker 5: one of the first of it's kind. I think, Look,

691
00:32:17,840 --> 00:32:20,280
Speaker 5: I think the shop is unique. You know, the barber

692
00:32:20,280 --> 00:32:25,080
Speaker 5: shop as four men here. The barber shop isn't a

693
00:32:25,240 --> 00:32:29,160
Speaker 5: new idea, right. I think what was different from ours

694
00:32:29,320 --> 00:32:32,000
Speaker 5: was the diverse rooms and voices we put in a

695
00:32:32,080 --> 00:32:35,240
Speaker 5: room and the conversations we have. What you won't hear

696
00:32:35,280 --> 00:32:37,960
Speaker 5: in the shop is like, who's the best basketball player ever?

697
00:32:38,040 --> 00:32:40,040
Speaker 5: I mean it's Lebron, but neither here nor there. Like

698
00:32:40,640 --> 00:32:42,880
Speaker 5: you know, you won't hear any of those things.

699
00:32:42,600 --> 00:32:47,080
Speaker 2: The greatest come on, come on, we'll take it off.

700
00:32:47,600 --> 00:32:51,440
Speaker 2: It's still Kobe Fair, another kid from Akrone.

701
00:32:51,440 --> 00:32:55,760
Speaker 6: You can put him into born in Akroneph Curry not

702
00:32:55,760 --> 00:32:56,600
Speaker 6: in the goat conversation.

703
00:32:56,760 --> 00:33:01,800
Speaker 1: Yes, of all time, app of all time.

704
00:33:01,880 --> 00:33:05,560
Speaker 2: Yes, Steph Curry revolution to be cleared greatest shooter.

705
00:33:05,320 --> 00:33:08,920
Speaker 1: Of all time for sure. Yeah and he beat brun

706
00:33:09,360 --> 00:33:11,120
Speaker 1: three to one NBA fin Golden State.

707
00:33:15,040 --> 00:33:22,400
Speaker 3: Yeah, yeah, thank you, thank you, my roy.

708
00:33:24,280 --> 00:33:27,600
Speaker 5: But no, I mean, look the shop, the conversation is there, No,

709
00:33:27,600 --> 00:33:29,080
Speaker 5: But what makes it, what makes it different from me

710
00:33:29,120 --> 00:33:31,320
Speaker 5: at the shop, is just these conversations, right, the conversations

711
00:33:31,320 --> 00:33:33,120
Speaker 5: we have and I think you know not Trent, but

712
00:33:33,280 --> 00:33:35,160
Speaker 5: the product when you think about it, is it all

713
00:33:35,200 --> 00:33:37,760
Speaker 5: feels like an extension of the conversation which you to

714
00:33:37,760 --> 00:33:38,560
Speaker 5: have with our community.

715
00:33:38,720 --> 00:33:38,880
Speaker 7: Right.

716
00:33:39,280 --> 00:33:41,840
Speaker 1: We view the shop not just as a show anymore.

717
00:33:41,840 --> 00:33:43,479
Speaker 5: We view it as a brand, but more importantly as

718
00:33:43,480 --> 00:33:46,600
Speaker 5: a platform to have those conversations. So, like you know,

719
00:33:46,640 --> 00:33:50,200
Speaker 5: the men's grooming line was just an extension of those conversations.

720
00:33:50,640 --> 00:33:52,200
Speaker 5: And you'll see more of it, right, You'll see you

721
00:33:52,240 --> 00:33:54,440
Speaker 5: know which we've taken the shop from a show to

722
00:33:54,760 --> 00:33:57,120
Speaker 5: live experiences HPCU tour. I saw you on one of

723
00:33:57,120 --> 00:34:01,360
Speaker 5: the tours, Live City Tour product, you know, experiences, all

724
00:34:01,400 --> 00:34:04,120
Speaker 5: those things, so you know, we're treating it like a

725
00:34:04,120 --> 00:34:06,280
Speaker 5: platform and want to make sure we're just authentic to

726
00:34:06,360 --> 00:34:07,600
Speaker 5: like that barbershop experience.

727
00:34:07,880 --> 00:34:10,320
Speaker 8: How do you pick your guests because not any and

728
00:34:10,360 --> 00:34:12,080
Speaker 8: everybody can just get on the shop, you know what

729
00:34:12,120 --> 00:34:14,800
Speaker 8: I mean, Like, how do you guys scout out your guess?

730
00:34:15,080 --> 00:34:17,279
Speaker 4: Well, we start with the idea of trying to get

731
00:34:17,320 --> 00:34:24,120
Speaker 4: a room of people who will have an interesting conversation

732
00:34:24,320 --> 00:34:28,360
Speaker 4: with very interesting conversation. So not all musicians are all athletes.

733
00:34:28,400 --> 00:34:30,719
Speaker 4: Like how do you get people from different walks of life?

734
00:34:30,719 --> 00:34:33,640
Speaker 4: Because that is when you grew up going to the barbershop,

735
00:34:33,719 --> 00:34:34,720
Speaker 4: like we all did.

736
00:34:35,160 --> 00:34:37,240
Speaker 7: The whole point of it was when.

737
00:34:37,120 --> 00:34:38,960
Speaker 4: You went to my barbershop as a kid, they'd be

738
00:34:39,000 --> 00:34:43,319
Speaker 4: like the fireman, the city worker, the.

739
00:34:43,320 --> 00:34:44,280
Speaker 7: Local drug dealer.

740
00:34:44,360 --> 00:34:48,480
Speaker 4: They were all there, and the conversation kind of ebbed

741
00:34:48,520 --> 00:34:50,800
Speaker 4: and flowed and took these twists and turns. If it

742
00:34:50,880 --> 00:34:53,480
Speaker 4: started off like talking about high school football, then you

743
00:34:53,520 --> 00:34:55,840
Speaker 4: might talk about NFL football. But then it might go

744
00:34:55,840 --> 00:34:57,840
Speaker 4: into the politics of the city and what's happening with

745
00:34:57,880 --> 00:34:59,960
Speaker 4: the mayor, and you know, there was always the guy

746
00:35:00,200 --> 00:35:02,840
Speaker 4: there was preaching like we should be paying more attention to.

747
00:35:02,840 --> 00:35:03,880
Speaker 7: Politics and education.

748
00:35:04,040 --> 00:35:06,960
Speaker 4: So we try and bring that to life, that feeling

749
00:35:07,000 --> 00:35:09,520
Speaker 4: of like these are all different people. You have the

750
00:35:10,239 --> 00:35:13,240
Speaker 4: mom in there with their sons. So women were always

751
00:35:13,239 --> 00:35:16,399
Speaker 4: represented in the shop. So we try and always go like, okay,

752
00:35:16,400 --> 00:35:19,800
Speaker 4: how can we create a room of diversity different people

753
00:35:20,200 --> 00:35:22,839
Speaker 4: and also people who won't just agree with each other.

754
00:35:23,960 --> 00:35:26,319
Speaker 4: My grandmother had a saying that I still say this day.

755
00:35:26,360 --> 00:35:28,640
Speaker 4: I say it in the company all the time. If

756
00:35:28,640 --> 00:35:32,360
Speaker 4: two people always agree, one person isn't needed. So we

757
00:35:32,560 --> 00:35:35,360
Speaker 4: try and bring that in our company, but also in

758
00:35:35,400 --> 00:35:37,759
Speaker 4: the shop. Always like to have it. It doesn't have

759
00:35:37,800 --> 00:35:39,600
Speaker 4: to be an art. It's not an argument, right, It's

760
00:35:39,600 --> 00:35:45,080
Speaker 4: like an interesting conversation where because to me, I always say,

761
00:35:45,160 --> 00:35:47,719
Speaker 4: all my friends, all the people I hang with, are

762
00:35:47,760 --> 00:35:51,279
Speaker 4: people that I almost eight or nine times out of

763
00:35:51,280 --> 00:35:54,120
Speaker 4: ten when I sit and talk with them, they say

764
00:35:54,120 --> 00:35:56,200
Speaker 4: something to me that I go, damn, I.

765
00:35:56,160 --> 00:35:57,319
Speaker 7: Never thought about it that way.

766
00:35:57,480 --> 00:36:00,200
Speaker 4: Those are the best type of conversation to me. That

767
00:36:00,239 --> 00:36:04,120
Speaker 4: means I'm either learning something or you're pushing me to

768
00:36:04,200 --> 00:36:05,680
Speaker 4: think about something differently.

769
00:36:05,920 --> 00:36:06,640
Speaker 7: Doesn't mean I.

770
00:36:06,520 --> 00:36:09,319
Speaker 4: Agree with you, but it just means I never thought

771
00:36:09,360 --> 00:36:09,960
Speaker 4: about it that way.

772
00:36:10,040 --> 00:36:12,440
Speaker 7: Damn, that's interesting. I need to think.

773
00:36:12,480 --> 00:36:15,360
Speaker 4: I was having a conversation with a writer yesterday, right Thompson.

774
00:36:15,360 --> 00:36:17,440
Speaker 4: I don't know if you guys know, right Thompson. Fantastic

775
00:36:17,840 --> 00:36:22,520
Speaker 4: writer from Mississippi. And he's he's written this book on

776
00:36:23,320 --> 00:36:27,160
Speaker 4: m Mattil that I encourage everyone called The Barn and

777
00:36:27,160 --> 00:36:31,399
Speaker 4: it's very awesome this book he's written. And we had

778
00:36:31,440 --> 00:36:34,399
Speaker 4: a supposed to be an hour conversation. We were talking

779
00:36:34,400 --> 00:36:36,840
Speaker 4: about his book. He's wrote many books, but this is

780
00:36:36,840 --> 00:36:39,279
Speaker 4: his third book, I think. And he's a writer for ESPN,

781
00:36:39,560 --> 00:36:42,759
Speaker 4: A white dude from a little small town in Mississippi.

782
00:36:43,360 --> 00:36:45,920
Speaker 4: And I was learning so much and he was pushing

783
00:36:45,920 --> 00:36:47,360
Speaker 4: me to think. We went on for two and a

784
00:36:47,360 --> 00:36:49,720
Speaker 4: half hours because I was just kept going like, damn,

785
00:36:49,760 --> 00:36:51,440
Speaker 4: you're right, I never thought about it that way.

786
00:36:51,280 --> 00:36:52,440
Speaker 7: And think what about this?

787
00:36:52,960 --> 00:36:55,200
Speaker 4: And we were just going back and forth and didn't

788
00:36:55,239 --> 00:36:58,040
Speaker 4: agree on everything, and he was telling me about his

789
00:36:58,560 --> 00:37:00,879
Speaker 4: and like those are the best renversation. So we try

790
00:37:00,920 --> 00:37:03,319
Speaker 4: and bring that feeling to the shop. Because that was

791
00:37:03,320 --> 00:37:04,960
Speaker 4: the feeling we had as a kid in the shop.

792
00:37:05,040 --> 00:37:07,280
Speaker 4: A lot of the ship that I know and feel,

793
00:37:07,560 --> 00:37:09,759
Speaker 4: my demeanor comes from the barbershop. I grew up in

794
00:37:10,640 --> 00:37:13,040
Speaker 4: Kareem's on on Mildred and Howard, on the corner of

795
00:37:13,040 --> 00:37:13,760
Speaker 4: Mildred and Howard.

796
00:37:14,239 --> 00:37:15,120
Speaker 7: I grew up going.

797
00:37:14,960 --> 00:37:17,640
Speaker 4: There that that everything about me comes from that place.

798
00:37:17,760 --> 00:37:21,239
Speaker 6: What's the difference between the Shop and Mavericks with mav

799
00:37:21,320 --> 00:37:24,799
Speaker 6: Carter or even now Lebron Show with JJ Reddick, Like,

800
00:37:24,840 --> 00:37:26,480
Speaker 6: what's going to separate those three shows?

801
00:37:26,560 --> 00:37:28,640
Speaker 4: Great question? Lebron Show. I don't know if you guys

802
00:37:28,680 --> 00:37:31,440
Speaker 4: have watched it. A new episode comes today or tomorrow.

803
00:37:31,440 --> 00:37:39,200
Speaker 4: Too high level for me is too scientists, it's Lebron mind.

804
00:37:39,280 --> 00:37:44,120
Speaker 4: The game Lebron and JJ Reddick is like watching two

805
00:37:44,200 --> 00:37:49,719
Speaker 4: scientists talk about, you know, mixing chemicals in a laboratory,

806
00:37:49,840 --> 00:37:55,000
Speaker 4: or two wine talking about, you know, the soil in

807
00:37:55,080 --> 00:37:58,520
Speaker 4: which so that is a very It's so deep in fact,

808
00:37:59,000 --> 00:38:02,000
Speaker 4: there's a when you watch it, there's a key for

809
00:38:02,160 --> 00:38:04,600
Speaker 4: like when they use a term that you have to

810
00:38:04,680 --> 00:38:05,160
Speaker 4: and listen.

811
00:38:05,239 --> 00:38:07,000
Speaker 7: I played basketball.

812
00:38:06,680 --> 00:38:09,120
Speaker 4: At a pretty high I played Division one basketball in

813
00:38:09,160 --> 00:38:12,640
Speaker 4: the Mid American Conference, so I feel like I know

814
00:38:12,760 --> 00:38:14,799
Speaker 4: basketball really well, and I can keep up, but when

815
00:38:14,840 --> 00:38:17,560
Speaker 4: they talk I have to sometimes go, guys, what does

816
00:38:17,560 --> 00:38:19,640
Speaker 4: that mean? Some of their terms after and then when

817
00:38:19,640 --> 00:38:21,720
Speaker 4: I get it, then when they say the term, I'm like, Okay,

818
00:38:21,719 --> 00:38:25,120
Speaker 4: I know what that is. That show is about basketball.

819
00:38:25,239 --> 00:38:31,400
Speaker 4: JJ and Lebron are both super high level, like genius

820
00:38:31,480 --> 00:38:34,720
Speaker 4: level basketball, but they do bring it to a level

821
00:38:35,200 --> 00:38:38,560
Speaker 4: where JJ does mostly to a level that is digestible.

822
00:38:38,840 --> 00:38:40,560
Speaker 4: And if you love hoops and you want to get

823
00:38:40,600 --> 00:38:43,640
Speaker 4: smarter about hoops and watch the game and understand it

824
00:38:43,680 --> 00:38:46,600
Speaker 4: in a different way, that show is for you. That

825
00:38:46,640 --> 00:38:48,960
Speaker 4: show is for you, and that show came out last

826
00:38:48,960 --> 00:38:50,759
Speaker 4: week the first episode. They're gonna do an episode and

827
00:38:50,760 --> 00:38:53,359
Speaker 4: it's gonna get great. They eventually will bring guests on,

828
00:38:53,440 --> 00:38:56,680
Speaker 4: like coaches other players, but that show is going to

829
00:38:56,719 --> 00:39:00,400
Speaker 4: be the place anybody in basketball who wants to go show.

830
00:39:00,760 --> 00:39:04,359
Speaker 4: I also know basketball, well, My show is a much

831
00:39:04,360 --> 00:39:08,920
Speaker 4: different show. Shout out to KP who runs the spring

832
00:39:08,960 --> 00:39:10,719
Speaker 4: Hill brand, who pushed me to do it. I did

833
00:39:10,719 --> 00:39:15,200
Speaker 4: not want to do it, not because of any other reasons. Besides,

834
00:39:15,239 --> 00:39:19,560
Speaker 4: I have enough job so fucking ready. But it's all

835
00:39:19,600 --> 00:39:25,320
Speaker 4: about bringing on people who one on one will force

836
00:39:25,400 --> 00:39:28,560
Speaker 4: me to have a conversation where I go, Damn, that's interesting.

837
00:39:28,920 --> 00:39:32,680
Speaker 4: So I have Shonda Ramzh who I am a fan

838
00:39:32,760 --> 00:39:35,080
Speaker 4: of her, but I never watch all of her shows.

839
00:39:35,120 --> 00:39:38,799
Speaker 4: I am not like a Shonda Land Who've seen every

840
00:39:38,840 --> 00:39:43,320
Speaker 4: episode of every show. But I also go into every episode.

841
00:39:43,440 --> 00:39:46,319
Speaker 4: Not you guys do this every day, every single day.

842
00:39:46,360 --> 00:39:48,840
Speaker 4: I don't do it every day, but I don't overly prepare.

843
00:39:49,400 --> 00:39:51,600
Speaker 4: And the reason I don't overly prepare is because I

844
00:39:51,640 --> 00:39:55,200
Speaker 4: want to let my actual curiosity just guide me through

845
00:39:55,239 --> 00:39:58,120
Speaker 4: that conversation just naturally. I don't want to know too

846
00:39:58,160 --> 00:40:00,839
Speaker 4: much about you because I actually sit there at Jay

847
00:40:00,880 --> 00:40:03,200
Speaker 4: shed on what I'd never heard of before he came

848
00:40:03,239 --> 00:40:06,160
Speaker 4: on the show. Now I learned so much from him

849
00:40:06,200 --> 00:40:08,960
Speaker 4: and talking to him. That's a guy, that's great good man.

850
00:40:09,040 --> 00:40:11,560
Speaker 4: So that show is about bringing on people who are

851
00:40:11,600 --> 00:40:13,799
Speaker 4: the most interesting people in the world to me, and

852
00:40:13,840 --> 00:40:17,279
Speaker 4: I'm I'm personally interested in learning from and hopefully the

853
00:40:17,360 --> 00:40:21,439
Speaker 4: audience will learn as I learned. In the Shop, which

854
00:40:21,480 --> 00:40:25,000
Speaker 4: is the oldest version of it. Is obviously multi There's

855
00:40:25,080 --> 00:40:28,880
Speaker 4: many people on the show, and it's about community in

856
00:40:28,920 --> 00:40:32,160
Speaker 4: the sense that we're all part of one big community,

857
00:40:32,160 --> 00:40:35,040
Speaker 4: bringing people together that from all walks of life to

858
00:40:35,120 --> 00:40:37,720
Speaker 4: push and challenge and laugh about different topics.

859
00:40:37,800 --> 00:40:39,480
Speaker 1: I mean, what was what was your experience like on

860
00:40:39,520 --> 00:40:39,799
Speaker 1: the shop?

861
00:40:39,840 --> 00:40:42,720
Speaker 2: As I guess, I loved it. It felt like exactly

862
00:40:42,760 --> 00:40:44,759
Speaker 2: I said. It just felt like a kickback and you.

863
00:40:44,640 --> 00:40:48,960
Speaker 6: Could actually get too loose and get lost in you know,

864
00:40:49,000 --> 00:40:51,120
Speaker 6: and I got introduced to a fantastic wine.

865
00:40:55,280 --> 00:41:00,080
Speaker 5: I think one for me, like the greatest compliment I

866
00:41:00,160 --> 00:41:01,879
Speaker 5: ever been paid on the shop was when we had

867
00:41:01,960 --> 00:41:04,239
Speaker 5: Jay on and Jay was sitting to.

868
00:41:04,200 --> 00:41:07,399
Speaker 1: My left like jess Is, and we're talking and.

869
00:41:07,320 --> 00:41:09,520
Speaker 5: Doing what we do and and Jay kind of looks

870
00:41:09,520 --> 00:41:10,920
Speaker 5: over at me and he's like, Yo, when do we

871
00:41:10,960 --> 00:41:13,920
Speaker 5: start recording? And I'm like, we've been recording for twenty minutes, right,

872
00:41:13,960 --> 00:41:15,399
Speaker 5: And it's like it just let me know that we're

873
00:41:15,400 --> 00:41:18,680
Speaker 5: having an organic conversation. You never hear similar here. You

874
00:41:18,680 --> 00:41:21,080
Speaker 5: never hear action, You never having a conversation. I think

875
00:41:21,080 --> 00:41:22,480
Speaker 5: that's when you get the good stuff, right. You guys

876
00:41:22,520 --> 00:41:23,680
Speaker 5: are the best at It's like when you get the

877
00:41:23,680 --> 00:41:24,720
Speaker 5: good it's just conversation.

878
00:41:24,800 --> 00:41:26,520
Speaker 1: Doesn't feel like a Q and A or an interview.

879
00:41:26,680 --> 00:41:28,640
Speaker 7: I've got two more quess you guys, yes, question.

880
00:41:30,080 --> 00:41:33,320
Speaker 2: No, okay with HBO ever necessary.

881
00:41:33,400 --> 00:41:42,640
Speaker 4: Absolutely, HBO was a fantastic partner. HBO validated the shop

882
00:41:43,080 --> 00:41:49,080
Speaker 4: because HBO, in my humble opinion, it's it's it's not

883
00:41:49,200 --> 00:41:54,640
Speaker 4: the same anymore, which sides me a bit. HBO was

884
00:41:54,719 --> 00:41:57,200
Speaker 4: the Louis Vuitton of TV.

885
00:41:57,360 --> 00:41:58,480
Speaker 7: Immediate, Yeah, it was.

886
00:41:59,200 --> 00:42:03,400
Speaker 4: It was, uh, the Porsche of TV, meaning it was

887
00:42:04,000 --> 00:42:06,880
Speaker 4: Nike like it was one of those bards when you

888
00:42:07,000 --> 00:42:10,560
Speaker 4: were on HBO, it meant like ship that's an HBO show.

889
00:42:10,880 --> 00:42:13,160
Speaker 7: When I said to you, are you watching blah blah

890
00:42:13,160 --> 00:42:13,920
Speaker 7: blah blah.

891
00:42:15,360 --> 00:42:18,960
Speaker 4: On HBO, You're like, oh oh, And all the other

892
00:42:19,080 --> 00:42:22,440
Speaker 4: networks have had good shows and hits, but HBO hitting

893
00:42:22,520 --> 00:42:23,120
Speaker 4: that stamp.

894
00:42:23,719 --> 00:42:24,520
Speaker 7: I told one time.

895
00:42:24,560 --> 00:42:27,239
Speaker 4: I told the CEO of HBO, Richard at the time,

896
00:42:27,280 --> 00:42:30,400
Speaker 4: I said, us having the shop on HBO is like

897
00:42:30,480 --> 00:42:33,200
Speaker 4: getting your own sneaker at Nike. And he said, I'm

898
00:42:33,200 --> 00:42:35,080
Speaker 4: gonna use that on the board. I said, that's what

899
00:42:35,320 --> 00:42:38,640
Speaker 4: HBO means. You have a show on HBO. It's literally like, oh,

900
00:42:38,719 --> 00:42:42,880
Speaker 4: I got my own shoe from Nike. He definitely definitely.

901
00:42:43,280 --> 00:42:45,400
Speaker 5: People ask me, I'm like, no one needs the New

902
00:42:45,480 --> 00:42:47,839
Speaker 5: York Yankees, but they validate your year in New York

903
00:42:47,920 --> 00:42:50,400
Speaker 5: Yankee right. And I think for us, to answer your question, Charlotte,

904
00:42:50,400 --> 00:42:53,040
Speaker 5: man like, we learned a lot from them. They were great,

905
00:42:53,120 --> 00:42:56,080
Speaker 5: a great partner for us. Learned a ton in the

906
00:42:56,280 --> 00:42:58,960
Speaker 5: four seasons we were with them, And I think we

907
00:42:59,080 --> 00:43:01,919
Speaker 5: grew up as a business, as entrepreneurs, as a show

908
00:43:02,239 --> 00:43:04,120
Speaker 5: and it was just time for us to, you know,

909
00:43:04,800 --> 00:43:06,680
Speaker 5: take it on our own and grow our own audience

910
00:43:06,760 --> 00:43:10,600
Speaker 5: and explore other opportunities. But they were a great partner

911
00:43:10,640 --> 00:43:12,279
Speaker 5: for us. I think if we could do it all

912
00:43:12,280 --> 00:43:13,480
Speaker 5: over again, we've said we do it again.

913
00:43:14,000 --> 00:43:15,560
Speaker 1: You know that we do absolutely the right move at

914
00:43:15,600 --> 00:43:15,879
Speaker 1: that time.

915
00:43:16,080 --> 00:43:18,200
Speaker 6: Yeah, And my last question, it feels like twenty one

916
00:43:18,239 --> 00:43:22,719
Speaker 6: years is gone by very quickly. Nobody, nobody expected twenty

917
00:43:22,760 --> 00:43:24,880
Speaker 6: one years. I don't, you don't, you don't, not not

918
00:43:25,000 --> 00:43:27,920
Speaker 6: at this this level. So when did y'all start up?

919
00:43:28,280 --> 00:43:31,920
Speaker 6: When did y'all start setting up for life after basketball?

920
00:43:37,920 --> 00:43:40,359
Speaker 7: Probably in year four?

921
00:43:41,000 --> 00:43:43,000
Speaker 4: Not not in a like, not in a way of

922
00:43:43,160 --> 00:43:46,120
Speaker 4: like what are we going to do when basketball is over?

923
00:43:46,360 --> 00:43:53,120
Speaker 4: More so, like I tell people, I left Nike and Lebrons,

924
00:43:53,160 --> 00:43:55,560
Speaker 4: like yo, I want you to come help me, fire

925
00:43:55,640 --> 00:43:57,840
Speaker 4: my agent, come work with me.

926
00:43:58,160 --> 00:44:02,240
Speaker 7: Did that for the first I mean.

927
00:44:03,760 --> 00:44:07,799
Speaker 4: Not now any not anymore, but probably as recently as

928
00:44:07,880 --> 00:44:09,840
Speaker 4: like three or four years ag well, but definitely at

929
00:44:09,880 --> 00:44:12,520
Speaker 4: the beginning, I said, I started to think my first

930
00:44:12,600 --> 00:44:16,839
Speaker 4: name was Lebron's and my last name was friend. That's

931
00:44:16,880 --> 00:44:19,360
Speaker 4: how I got introduced Withron. I was like, damn, my

932
00:44:20,080 --> 00:44:23,239
Speaker 4: last name is friend. My first name was four years ago.

933
00:44:23,320 --> 00:44:25,840
Speaker 4: He was still doing it, not in the not in

934
00:44:25,880 --> 00:44:29,399
Speaker 4: a way like not in no way like that. That's

935
00:44:29,400 --> 00:44:31,920
Speaker 4: why I corrected myself, like the beginning, but still for

936
00:44:32,080 --> 00:44:35,040
Speaker 4: sure some people go, what is matter? Like they won't

937
00:44:35,080 --> 00:44:37,560
Speaker 4: say friend anymore, they dropped a friend, which is but

938
00:44:37,760 --> 00:44:39,920
Speaker 4: so I would say, we didn't start talking about it

939
00:44:40,040 --> 00:44:43,600
Speaker 4: in a way that was like what are we gonna

940
00:44:43,640 --> 00:44:46,000
Speaker 4: do when basketball is over? We're gonna be very tactical

941
00:44:46,040 --> 00:44:46,480
Speaker 4: and thoughtful.

942
00:44:46,560 --> 00:44:48,400
Speaker 7: Wasn't like that. It was actually just.

943
00:44:48,480 --> 00:44:53,200
Speaker 4: More like pure human emotion and and and a bit

944
00:44:53,440 --> 00:44:58,000
Speaker 4: ego too, of like of like me Rich Randy going

945
00:44:58,120 --> 00:45:01,880
Speaker 4: like we're gonna work and we're no longer introduced as

946
00:45:01,960 --> 00:45:04,600
Speaker 4: Lebron's frind like that was a big part of it.

947
00:45:04,680 --> 00:45:09,200
Speaker 4: That that that actually I think I still I'm almost

948
00:45:09,200 --> 00:45:13,880
Speaker 4: sure I still have that chip. And Lebron was completely

949
00:45:13,960 --> 00:45:16,520
Speaker 4: he was the ringleader of it, like, Yo, I want

950
00:45:16,560 --> 00:45:18,920
Speaker 4: you guys to It's funny he talks about now he's

951
00:45:19,000 --> 00:45:21,759
Speaker 4: like I used to. He'll say to me now or

952
00:45:21,840 --> 00:45:25,080
Speaker 4: to Rich. I wanted you guys always to go be

953
00:45:25,200 --> 00:45:30,080
Speaker 4: your become your own men. But I never knew turned

954
00:45:30,080 --> 00:45:30,680
Speaker 4: into so much.

955
00:45:30,719 --> 00:45:34,960
Speaker 7: I don't even see you guys like we used to,

956
00:45:35,400 --> 00:45:36,839
Speaker 7: Like we don't because we work so much.

957
00:45:36,880 --> 00:45:39,480
Speaker 4: But so it was more like that, like that feeling

958
00:45:39,560 --> 00:45:42,920
Speaker 4: of like and then and then strategy and tactics.

959
00:45:42,960 --> 00:45:43,759
Speaker 7: Obviously how we.

960
00:45:43,840 --> 00:45:47,080
Speaker 4: Thought about it became a thing. Rich found his lane

961
00:45:47,120 --> 00:45:50,719
Speaker 4: and became the best agent in sports. Was never going

962
00:45:50,800 --> 00:45:53,000
Speaker 4: to be my thing. I liked being more of an

963
00:45:53,080 --> 00:45:56,320
Speaker 4: entrepreneur doing other things, and Randy found his lane, always

964
00:45:56,400 --> 00:45:58,800
Speaker 4: being you know, in charge of everything Lebron and Lebron's

965
00:45:58,840 --> 00:46:03,360
Speaker 4: chief of staff, but actually talking about post basketball. The

966
00:46:03,520 --> 00:46:08,160
Speaker 4: first time I had a conversation of of really post

967
00:46:08,239 --> 00:46:11,879
Speaker 4: basketball Lebron. The first time he said the word retirement

968
00:46:11,960 --> 00:46:17,080
Speaker 4: to me was five weeks ago. First time I've ever

969
00:46:17,120 --> 00:46:20,120
Speaker 4: heard him say the word. Man, we just sit down

970
00:46:20,200 --> 00:46:24,239
Speaker 4: and talk about retirement. I never he had never said

971
00:46:24,280 --> 00:46:27,279
Speaker 4: that to me, and we actually I was like, oh shit,

972
00:46:27,360 --> 00:46:29,320
Speaker 4: I guess we should so we had never and we

973
00:46:29,440 --> 00:46:32,279
Speaker 4: sat down. I was like, Okay, here's all the things

974
00:46:32,320 --> 00:46:35,440
Speaker 4: to think about. There's this, there's media. Do you want

975
00:46:35,480 --> 00:46:37,520
Speaker 4: to you're never gonna call games? Do you want to

976
00:46:37,560 --> 00:46:38,640
Speaker 4: do more stuff in media?

977
00:46:39,160 --> 00:46:39,359
Speaker 1: Team?

978
00:46:39,719 --> 00:46:41,719
Speaker 4: And we're like, let's just lay it all out and

979
00:46:41,840 --> 00:46:44,920
Speaker 4: you can think about it. But literally that was I

980
00:46:45,000 --> 00:46:47,480
Speaker 4: can look back. They were in Houston playing the Rockets

981
00:46:47,480 --> 00:46:49,760
Speaker 4: because I flew to Houston. I was in Houston already

982
00:46:49,800 --> 00:46:51,719
Speaker 4: and I flew and I went and saw him. First

983
00:46:51,760 --> 00:46:55,600
Speaker 4: time he ever mentioned the word retirement. What do you

984
00:46:56,239 --> 00:46:56,800
Speaker 4: let's talk.

985
00:46:56,640 --> 00:47:00,719
Speaker 3: About the headliness are gonna say? Mavericks says, Lebron to retirement,

986
00:47:00,880 --> 00:47:03,600
Speaker 3: so this might be his last season to be sure.

987
00:47:03,960 --> 00:47:07,719
Speaker 4: After he heard Charlomagne the God say Lebron, Lebron is

988
00:47:07,840 --> 00:47:10,840
Speaker 4: actually going to play ten more years to prove Charlletmagne

989
00:47:10,880 --> 00:47:12,759
Speaker 4: the God he's one of the all time greats.

990
00:47:15,520 --> 00:47:17,359
Speaker 2: Did you realize he was spoiled in that moment?

991
00:47:18,040 --> 00:47:20,080
Speaker 6: What do you mean when he said five weeks ago

992
00:47:20,080 --> 00:47:21,759
Speaker 6: he's gonna retire and you have a look at like

993
00:47:22,560 --> 00:47:23,080
Speaker 6: he isn't.

994
00:47:22,920 --> 00:47:25,920
Speaker 2: Normal for somebody to play twenty one years, you know,

995
00:47:26,200 --> 00:47:26,880
Speaker 2: isn't normal.

996
00:47:27,360 --> 00:47:30,080
Speaker 4: It's not normal for anybody to do.

997
00:47:30,320 --> 00:47:33,040
Speaker 7: It's hard to do anything at this level.

998
00:47:33,480 --> 00:47:36,160
Speaker 4: And when you add the level, when you add the toll,

999
00:47:38,160 --> 00:47:41,520
Speaker 4: I think if Lebron could play, if Lebron didn't have

1000
00:47:41,640 --> 00:47:44,600
Speaker 4: to play road games, he might play ten more years.

1001
00:47:44,600 --> 00:47:47,239
Speaker 4: He could play ten more what's really wiring on him

1002
00:47:47,880 --> 00:47:52,440
Speaker 4: is to travel, leaving family, leaving his house, you know,

1003
00:47:52,520 --> 00:47:54,759
Speaker 4: waking up in a hotel in Milwaukee, and he's like,

1004
00:47:55,920 --> 00:47:57,600
Speaker 4: why am I here again? He would tell you, like,

1005
00:47:57,840 --> 00:48:00,360
Speaker 4: why am I here again? And you a billionaire already,

1006
00:48:00,960 --> 00:48:02,880
Speaker 4: and I got a lovely house and a wife and

1007
00:48:03,080 --> 00:48:06,920
Speaker 4: kids in la and and he would tell you. But

1008
00:48:07,000 --> 00:48:08,919
Speaker 4: the minute he walks into the arena and the lights

1009
00:48:09,000 --> 00:48:10,560
Speaker 4: come on, he's like, oh, yes.

1010
00:48:11,320 --> 00:48:12,080
Speaker 7: This is why I'm here.

1011
00:48:12,600 --> 00:48:16,719
Speaker 4: But in that hotel in Indiana in March, he's like,

1012
00:48:17,239 --> 00:48:19,400
Speaker 4: what am I doing here? Why am I here? I

1013
00:48:19,440 --> 00:48:21,200
Speaker 4: always tell people that's the hast thing, like to be

1014
00:48:21,360 --> 00:48:24,839
Speaker 4: that guy that long and to really still go out

1015
00:48:24,880 --> 00:48:27,960
Speaker 4: there and play basketball, and like, it's not it's clearly

1016
00:48:28,040 --> 00:48:29,960
Speaker 4: not about the money. Like if anybody thought he was

1017
00:48:30,000 --> 00:48:31,800
Speaker 4: playing for money, it's clearly not.

1018
00:48:32,560 --> 00:48:33,480
Speaker 7: But I think.

1019
00:48:35,560 --> 00:48:41,440
Speaker 4: I realized, I think I'm definitely spoiledful because I've been

1020
00:48:41,600 --> 00:48:45,239
Speaker 4: up close and personal to see a person who is

1021
00:48:45,600 --> 00:48:49,640
Speaker 4: so dedicated, so committed for so long. So I've been

1022
00:48:49,680 --> 00:48:53,200
Speaker 4: able to see that, and it's I was spoiled, jaded,

1023
00:48:53,880 --> 00:48:56,360
Speaker 4: a bit naive to like, oh, this is what how

1024
00:48:56,440 --> 00:48:57,160
Speaker 4: it's supposed to go.

1025
00:48:57,280 --> 00:48:57,600
Speaker 7: It's not.

1026
00:48:58,280 --> 00:49:01,080
Speaker 4: But then I think, as fans, I sometimes am like,

1027
00:49:01,680 --> 00:49:03,600
Speaker 4: even when I'm in La, sometimes like, should I work

1028
00:49:03,719 --> 00:49:04,240
Speaker 4: all day.

1029
00:49:05,600 --> 00:49:05,799
Speaker 7: La?

1030
00:49:05,880 --> 00:49:07,800
Speaker 4: The traffic is the beast, as we all know, to

1031
00:49:07,920 --> 00:49:10,520
Speaker 4: drive all the way downtown. But I'm like, but it's

1032
00:49:10,600 --> 00:49:13,399
Speaker 4: fucking Lebron James. I'm going to watch Lebron jet. I'm

1033
00:49:13,480 --> 00:49:16,479
Speaker 4: going like that is when I think about that point

1034
00:49:16,560 --> 00:49:18,719
Speaker 4: that you brought up, for sure, But it's definitely a

1035
00:49:18,800 --> 00:49:21,560
Speaker 4: sense of like we all got spoiled, as even all

1036
00:49:21,600 --> 00:49:25,160
Speaker 4: of us as basketball fans, that he's gonna be here

1037
00:49:25,200 --> 00:49:29,200
Speaker 4: forever or he played twenty one He's played twenty one

1038
00:49:29,280 --> 00:49:33,120
Speaker 4: seasons and not had one. He's never had a bad season,

1039
00:49:33,320 --> 00:49:35,680
Speaker 4: never never had a bad season, not even close.

1040
00:49:35,480 --> 00:49:36,160
Speaker 7: To a bad season.

1041
00:49:36,440 --> 00:49:38,600
Speaker 6: I think what y'all do is respect it. It's not

1042
00:49:38,680 --> 00:49:41,960
Speaker 6: gonna be appreciated until he walks away. When he walks away,

1043
00:49:41,960 --> 00:49:44,680
Speaker 6: they're gonna look at the whole totality of everything that

1044
00:49:44,760 --> 00:49:45,480
Speaker 6: y'all accomplish.

1045
00:49:45,800 --> 00:49:48,320
Speaker 2: And that's what NIGGAA like really give give y'all to

1046
00:49:48,480 --> 00:49:48,640
Speaker 2: just do.

1047
00:49:49,440 --> 00:49:51,920
Speaker 4: I mean, I think that happens with a lot of things, right, Well,

1048
00:49:51,960 --> 00:49:53,520
Speaker 4: why is that right?

1049
00:49:54,000 --> 00:49:55,279
Speaker 9: I don't know, because it happens in a lot of

1050
00:49:55,280 --> 00:49:58,719
Speaker 9: every think people's gone, Yeah, that's when you get a

1051
00:49:58,760 --> 00:50:02,120
Speaker 9: chance to really look at Yeah, we look at things

1052
00:50:02,160 --> 00:50:04,160
Speaker 9: and segments now like we're looking at to see what

1053
00:50:04,239 --> 00:50:04,600
Speaker 9: we look.

1054
00:50:04,480 --> 00:50:07,120
Speaker 2: At the whole totality of everything that's been accomplished over

1055
00:50:07,160 --> 00:50:07,920
Speaker 2: the last twenty years.

1056
00:50:08,680 --> 00:50:10,920
Speaker 3: But then we say, does it continue precedent? Because Lebron

1057
00:50:11,000 --> 00:50:14,719
Speaker 3: has two boys that are amazing in basketball? Now does

1058
00:50:14,800 --> 00:50:15,280
Speaker 3: it continue?

1059
00:50:15,320 --> 00:50:15,440
Speaker 1: Now?

1060
00:50:15,520 --> 00:50:18,120
Speaker 3: Do you continue on that same lineage.

1061
00:50:18,360 --> 00:50:23,279
Speaker 7: Never being Lebron Jones? Not even not it's.

1062
00:50:24,200 --> 00:50:28,399
Speaker 4: It's nothing's impossible. But the things that make him who

1063
00:50:28,440 --> 00:50:34,120
Speaker 4: he is, it's it's really hard to get that cocktail

1064
00:50:34,200 --> 00:50:36,759
Speaker 4: of things to make that person is.

1065
00:50:37,040 --> 00:50:39,960
Speaker 3: Well, if the Knicks pick his son you Moving to

1066
00:50:40,000 --> 00:50:44,200
Speaker 3: New York's last question, I love me and you talk

1067
00:50:44,239 --> 00:50:48,640
Speaker 3: off right, I would love I appreciate.

1068
00:50:48,239 --> 00:50:50,840
Speaker 1: You guys for joining us. Maverick card Pol thanks for

1069
00:50:50,880 --> 00:50:52,959
Speaker 1: having us seventh season.

1070
00:50:52,760 --> 00:50:56,040
Speaker 3: Of That's right, the shop on YouTube and definitely check

1071
00:50:56,120 --> 00:50:58,120
Speaker 3: out all the grooming products.

1072
00:50:57,800 --> 00:50:58,040
Speaker 7: That they.

1073
00:51:00,080 --> 00:51:02,360
Speaker 1: Don't have for the moms that bring their sons in

1074
00:51:02,440 --> 00:51:03,280
Speaker 1: the barber shop.

1075
00:51:03,280 --> 00:51:05,879
Speaker 4: But you know there are you're gonna start helping them

1076
00:51:05,960 --> 00:51:07,759
Speaker 4: learning groom because you know a lot of young boys

1077
00:51:07,800 --> 00:51:12,160
Speaker 4: and men think grooming and face cares for special occasions.

1078
00:51:12,719 --> 00:51:20,239
Speaker 7: For every day every day. Wash it every day.

1079
00:51:20,560 --> 00:51:22,840
Speaker 4: That's just when you're going to the prom or the

1080
00:51:22,840 --> 00:51:25,319
Speaker 4: big basketball game is daily. So that's what you're gonna do.

1081
00:51:25,360 --> 00:51:27,279
Speaker 1: Okay, And I can take the mirror, yes, and the.

1082
00:51:29,280 --> 00:51:32,480
Speaker 3: Breakfast Club in the morning, wake that hands up in

1083
00:51:32,560 --> 00:51:33,279
Speaker 3: the morning club.

1084
00:51:33,320 --> 00:51:34,120
Speaker 7: Breakfast Club