1 00:00:00,400 --> 00:00:14,960 Speaker 1: M what's up. I'm Laura Currency and I'm Alexa Kristin. 2 00:00:15,040 --> 00:00:18,240 Speaker 1: Welcome back to episode fifteen, Dog Days of Summer. Happy 3 00:00:18,320 --> 00:00:21,919 Speaker 1: Labor Day, everybody. We're calling you from home. I'm in 4 00:00:21,920 --> 00:00:24,160 Speaker 1: Connecticut where my husband mowing the lawn. And if you 5 00:00:24,239 --> 00:00:26,239 Speaker 1: hear that in the background, I apologize. A man is 6 00:00:26,280 --> 00:00:28,400 Speaker 1: in love with his lawn. And Laura, where are you. 7 00:00:29,000 --> 00:00:31,400 Speaker 1: I'm getting ready to mix the spicy Margaret my tiki 8 00:00:31,440 --> 00:00:35,920 Speaker 1: bar at the Jersey Shorey. So in celebration of the 9 00:00:36,000 --> 00:00:38,680 Speaker 1: end of summer, we've been doing a lot of thinking, 10 00:00:38,760 --> 00:00:41,199 Speaker 1: a lot of reflection. We've had so much fun with 11 00:00:41,280 --> 00:00:44,839 Speaker 1: the last seven eight months of bad Land. Yeah, amazing 12 00:00:44,880 --> 00:00:48,240 Speaker 1: conversations with people who are listening, Amazing conversations with people 13 00:00:48,240 --> 00:00:50,920 Speaker 1: in the industry. And Laura and I wanted to bring 14 00:00:50,960 --> 00:00:53,159 Speaker 1: back some of our lost stiles because we think some 15 00:00:53,200 --> 00:00:56,360 Speaker 1: of these conversations that you haven't heard yet are actually 16 00:00:56,400 --> 00:00:59,160 Speaker 1: really still relevant. So we're gonna take a look back 17 00:00:59,400 --> 00:01:01,279 Speaker 1: to really look ahead and the like that. We were 18 00:01:01,320 --> 00:01:03,800 Speaker 1: talking on the phone earlier this morning about all the 19 00:01:03,840 --> 00:01:07,320 Speaker 1: really interesting things that are happening in the streaming environment, 20 00:01:07,760 --> 00:01:11,320 Speaker 1: but really around um some original production that we're hearing 21 00:01:11,400 --> 00:01:15,120 Speaker 1: over at Facebook with their new watch platform. So, I 22 00:01:15,120 --> 00:01:18,280 Speaker 1: mean everybody's been talking about it. We've been talking about 23 00:01:18,280 --> 00:01:21,200 Speaker 1: this for years, but it just seems like, you know, 24 00:01:21,400 --> 00:01:24,880 Speaker 1: everything's heating up in terms of original content, whether it's 25 00:01:24,920 --> 00:01:29,880 Speaker 1: in gaming, original content on platforms like Facebook, and original 26 00:01:29,920 --> 00:01:34,080 Speaker 1: content media companies that are really building their revenue model 27 00:01:34,440 --> 00:01:38,680 Speaker 1: around audiences and really focusing in on audiences and building 28 00:01:38,720 --> 00:01:42,000 Speaker 1: content to really super serve those audiences. So one of 29 00:01:42,040 --> 00:01:45,119 Speaker 1: the things that's getting interesting Alectual're talking about things heating 30 00:01:45,200 --> 00:01:48,160 Speaker 1: up in the original space is this idea that it 31 00:01:48,200 --> 00:01:52,720 Speaker 1: seems that the democratization of networks and platforms is really 32 00:01:52,840 --> 00:01:56,480 Speaker 1: enabling some interesting programming that you don't necessarily have to 33 00:01:56,480 --> 00:01:58,840 Speaker 1: go to Hollywood define even though Apple just dropped what 34 00:01:58,920 --> 00:02:02,280 Speaker 1: was it, like a billion book, UM basically seeking out creators, 35 00:02:02,280 --> 00:02:05,040 Speaker 1: and I think Facebook has an interesting approach. I know, 36 00:02:05,080 --> 00:02:07,840 Speaker 1: we were just talking about how we're excited to see 37 00:02:07,920 --> 00:02:11,120 Speaker 1: Humans of New York become an actual series that we're 38 00:02:11,120 --> 00:02:13,880 Speaker 1: gonna be able to watch. Yeah, I actually tried this 39 00:02:13,919 --> 00:02:16,880 Speaker 1: week and I emailed UM, the founder of Humans of 40 00:02:16,960 --> 00:02:18,799 Speaker 1: New York, and asked them if I could contribute to 41 00:02:18,840 --> 00:02:21,639 Speaker 1: one of the families that was in UM their inaugural 42 00:02:22,200 --> 00:02:25,519 Speaker 1: first episode, UH, because it was just really powerful. What 43 00:02:25,639 --> 00:02:28,200 Speaker 1: I think is really interesting and I've been If anyone 44 00:02:28,280 --> 00:02:31,800 Speaker 1: out there has been having conversations with me off of Adlandia, 45 00:02:32,560 --> 00:02:34,960 Speaker 1: they know I've been obsessed with the A six ten 46 00:02:35,040 --> 00:02:38,720 Speaker 1: V podcast. It came out I think in July. I 47 00:02:38,840 --> 00:02:44,240 Speaker 1: was talking about addiction versus UM popularity and the age 48 00:02:44,280 --> 00:02:47,120 Speaker 1: of morality. If you haven't listened to that episode, it's amazing. 49 00:02:47,639 --> 00:02:50,040 Speaker 1: One of the things that they talk about is because 50 00:02:50,040 --> 00:02:52,200 Speaker 1: of everything that's happening in the streaming space, in the 51 00:02:52,240 --> 00:02:55,800 Speaker 1: programming space, in the original content space, should we be 52 00:02:55,880 --> 00:02:59,079 Speaker 1: thinking that it's the end of endings? And I think 53 00:02:59,120 --> 00:03:00,760 Speaker 1: that that is the main thing. So if you think 54 00:03:00,840 --> 00:03:04,080 Speaker 1: about Humans of New York as a platform, UM, like 55 00:03:04,120 --> 00:03:08,120 Speaker 1: a creative platform, you know, it was generally these amazing 56 00:03:08,400 --> 00:03:11,399 Speaker 1: you know, images and texts, but it was still static 57 00:03:11,560 --> 00:03:13,800 Speaker 1: and now they're moving into video and it's really the 58 00:03:13,960 --> 00:03:16,720 Speaker 1: end of those endings, if you will. So you're gonna 59 00:03:16,720 --> 00:03:21,160 Speaker 1: see more extensions UM, more ways for people to tell stories, 60 00:03:21,280 --> 00:03:25,079 Speaker 1: but still on the same type of kind of creative platform. 61 00:03:25,120 --> 00:03:29,760 Speaker 1: And just by extending the creative platform into new formats 62 00:03:30,600 --> 00:03:33,919 Speaker 1: really is building the franchise out on a totally different level. 63 00:03:33,919 --> 00:03:35,680 Speaker 1: And I think, Laura, that's what you're talking about is 64 00:03:35,720 --> 00:03:38,400 Speaker 1: like there's a there's a real excitement right in this 65 00:03:38,520 --> 00:03:43,800 Speaker 1: investment in original content but also taking creative platforms that 66 00:03:44,000 --> 00:03:48,600 Speaker 1: really work and putting them into new and different places. UM. 67 00:03:48,760 --> 00:03:52,840 Speaker 1: Whether that's Facebook Watch, UM, whether that's gonna be Apple 68 00:03:52,880 --> 00:03:55,160 Speaker 1: and some of their originals, or whether it's even people 69 00:03:55,200 --> 00:03:59,120 Speaker 1: who have kind of legacy programming but are now going 70 00:03:59,160 --> 00:04:03,360 Speaker 1: to transis and that into new media forms. That's exciting 71 00:04:03,360 --> 00:04:05,400 Speaker 1: to us, sotally exciting, and I think it's cool to 72 00:04:05,440 --> 00:04:08,400 Speaker 1: see some of the new players in the content space 73 00:04:08,440 --> 00:04:10,760 Speaker 1: are getting a crack at the opportunity to stream in 74 00:04:10,800 --> 00:04:12,920 Speaker 1: the same ways you would basically turn on your television 75 00:04:12,960 --> 00:04:15,720 Speaker 1: and put on NBC, ABC, etcetera. And so I'm really 76 00:04:15,760 --> 00:04:18,920 Speaker 1: excited to see what from the original programming um is 77 00:04:19,000 --> 00:04:21,359 Speaker 1: that comes out of places like Group nine with you know, 78 00:04:21,400 --> 00:04:25,559 Speaker 1: Ben Lear's Thrillis and the other sub brands under his portfolio. UM. 79 00:04:25,600 --> 00:04:27,400 Speaker 1: And more exciting than that, we're going to get a 80 00:04:27,480 --> 00:04:30,000 Speaker 1: chance to go back into the archives from an earlier 81 00:04:30,000 --> 00:04:32,960 Speaker 1: discussion we had this year with one of the partners 82 00:04:33,000 --> 00:04:37,920 Speaker 1: at Attention A t t N dot Com. Brad Hougan, Yeah, 83 00:04:38,000 --> 00:04:40,599 Speaker 1: I think you know, we wanted to as you said, 84 00:04:40,680 --> 00:04:43,279 Speaker 1: Laura kind of moved back to move forward to the 85 00:04:43,279 --> 00:04:46,040 Speaker 1: conversation we had with Brad a few months ago. It's 86 00:04:46,120 --> 00:04:48,159 Speaker 1: kind of one of our lost files that we're gonna 87 00:04:48,680 --> 00:04:51,320 Speaker 1: te up in this episode. It's really interesting just talking 88 00:04:51,320 --> 00:04:53,719 Speaker 1: about how they built audience, where they kind of came 89 00:04:53,800 --> 00:04:58,440 Speaker 1: from actually their founders for nonprofit people UM and realized 90 00:04:58,560 --> 00:05:02,479 Speaker 1: that there was more or in the space of entertainment 91 00:05:02,640 --> 00:05:06,560 Speaker 1: and news media that needed to center around UM, not 92 00:05:06,720 --> 00:05:11,200 Speaker 1: cause marketing, but really kind of putting cause issues in 93 00:05:11,240 --> 00:05:14,640 Speaker 1: front of the public and making sure that they're talking 94 00:05:14,640 --> 00:05:17,640 Speaker 1: to things that people have said are important to them. 95 00:05:17,680 --> 00:05:20,599 Speaker 1: And I think that looking forward, you know, to me, 96 00:05:20,760 --> 00:05:22,960 Speaker 1: there are a ton of questions I have in terms 97 00:05:22,960 --> 00:05:26,560 Speaker 1: of where does this put the agency? How do agencies 98 00:05:26,600 --> 00:05:28,880 Speaker 1: get involved in this? If we've got all of these 99 00:05:28,920 --> 00:05:34,480 Speaker 1: media companies and tech companies that are actually producing original 100 00:05:34,520 --> 00:05:38,000 Speaker 1: content more and more, and we know the advertising is 101 00:05:38,040 --> 00:05:42,200 Speaker 1: fundamentally changing, where the agencies sit in this mix? And 102 00:05:42,200 --> 00:05:44,159 Speaker 1: I think that's going to be a future episode that 103 00:05:44,200 --> 00:05:46,240 Speaker 1: we hit on and you know, talk to some folks 104 00:05:46,279 --> 00:05:49,080 Speaker 1: about Its interesting you bring up the idea of where 105 00:05:49,120 --> 00:05:52,320 Speaker 1: this sits in the role of agency, and I think 106 00:05:52,360 --> 00:05:55,560 Speaker 1: one of the more interesting angles that some of these 107 00:05:55,600 --> 00:05:58,000 Speaker 1: publishers who have gotten out in front or producing content 108 00:05:58,080 --> 00:06:01,200 Speaker 1: for brands, whether that's Attention and whether that's Mike, whether 109 00:06:01,240 --> 00:06:04,200 Speaker 1: that's t Brand, whether that's Vox. You know, it's interesting 110 00:06:04,200 --> 00:06:08,280 Speaker 1: to see that not only are these media companies out 111 00:06:08,320 --> 00:06:13,680 Speaker 1: there producing and reporting and you know, providing analysis on 112 00:06:13,839 --> 00:06:17,200 Speaker 1: the issues that matter, they're also starting to pick up 113 00:06:17,520 --> 00:06:20,520 Speaker 1: production work. And it's interesting that they're able to demonstrate 114 00:06:20,560 --> 00:06:24,640 Speaker 1: proof of concept through their actual reporting and journalism and 115 00:06:24,680 --> 00:06:26,400 Speaker 1: being able to put that on the head and say, 116 00:06:26,440 --> 00:06:28,440 Speaker 1: you know what, you know, for brands, we can actually 117 00:06:28,480 --> 00:06:31,480 Speaker 1: get into market quickly and produce content around things that 118 00:06:31,520 --> 00:06:34,360 Speaker 1: are contextually relevant in the moment. So I think agencies 119 00:06:34,400 --> 00:06:36,760 Speaker 1: are going to have to compete with this and figure 120 00:06:36,760 --> 00:06:39,800 Speaker 1: out how and what role they play when you have 121 00:06:40,400 --> 00:06:42,719 Speaker 1: you know, people who have the resources and the production 122 00:06:42,760 --> 00:06:46,120 Speaker 1: capabilities um and also the you know, insight and the 123 00:06:46,240 --> 00:06:48,400 Speaker 1: know how on what's happening to insert a brands of 124 00:06:48,440 --> 00:06:51,120 Speaker 1: culture and do it quickly. I totally agree, and I 125 00:06:51,120 --> 00:06:53,080 Speaker 1: would love to talk. We're going to have Andrew estex 126 00:06:53,160 --> 00:06:54,800 Speaker 1: on stand and I would love to talk to him 127 00:06:54,800 --> 00:06:58,320 Speaker 1: about what does it look like when agencies stop getting 128 00:06:58,320 --> 00:07:02,080 Speaker 1: briefs and start writing them the themselves, like preemptively, just 129 00:07:02,200 --> 00:07:05,880 Speaker 1: about things that they think matter for their brands, and 130 00:07:05,960 --> 00:07:09,560 Speaker 1: start creating relationships that are super strong with these platforms 131 00:07:10,040 --> 00:07:12,920 Speaker 1: so that they have a pipeline for content and quick 132 00:07:12,920 --> 00:07:17,960 Speaker 1: content production that is really innovative. And I think something 133 00:07:18,000 --> 00:07:21,400 Speaker 1: that brands don't know to ask for, but the agency 134 00:07:21,440 --> 00:07:23,920 Speaker 1: can start delivering on. I think there's an opportunity there. 135 00:07:24,000 --> 00:07:28,280 Speaker 1: So enjoy episode fifteen and the last days of summer. 136 00:07:28,760 --> 00:07:31,320 Speaker 1: We'll be enjoying it with a spicy margarita on the 137 00:07:31,320 --> 00:07:49,800 Speaker 1: beach and in the burbs. Thanks bad Landia. We're here 138 00:07:49,800 --> 00:07:53,120 Speaker 1: with Brad Howgan, partner at Attention dot Com and Issues 139 00:07:53,200 --> 00:07:57,560 Speaker 1: based media company. Welcome Brad, Hey, Brad, Hey, guys, glad 140 00:07:57,600 --> 00:07:58,840 Speaker 1: to be here. So Brad, do you have a super 141 00:07:58,840 --> 00:08:01,520 Speaker 1: fascinating story. I'm at ut, but you've gone on to 142 00:08:01,640 --> 00:08:05,840 Speaker 1: done some insane things since then started at BBH in 143 00:08:05,880 --> 00:08:09,200 Speaker 1: New York and then got a call I should say, 144 00:08:09,200 --> 00:08:10,880 Speaker 1: call up to the majors. Maybe I don't know. I 145 00:08:10,880 --> 00:08:12,720 Speaker 1: saw you a chopped I'll never forget I'm Wall Street 146 00:08:12,760 --> 00:08:14,600 Speaker 1: with your wife, and I'm like, what's up. You're like, 147 00:08:14,600 --> 00:08:16,600 Speaker 1: I'm moving to l A. And I'm like why. And 148 00:08:16,600 --> 00:08:18,040 Speaker 1: You're like, I'm going to work with this guy, Scooter 149 00:08:18,080 --> 00:08:19,280 Speaker 1: brou And I was like, who the fund is that 150 00:08:19,320 --> 00:08:21,760 Speaker 1: you grew up with him? Right? Yeah, I've actually been 151 00:08:21,760 --> 00:08:23,400 Speaker 1: working with him for a couple of years at that point, 152 00:08:23,400 --> 00:08:26,200 Speaker 1: but we actually decided we were gonna plant some roots 153 00:08:26,280 --> 00:08:28,840 Speaker 1: and up in office. So we still don't have a tan. 154 00:08:29,000 --> 00:08:31,840 Speaker 1: But you left. Yeah, I mean, I'm pretty pale, I'm 155 00:08:31,880 --> 00:08:34,559 Speaker 1: like the white I'm like, I'm super white. I've got 156 00:08:34,559 --> 00:08:40,800 Speaker 1: blond eyebrows. So you were the cmot SP projects and 157 00:08:40,800 --> 00:08:43,560 Speaker 1: then at some point over the course of your time there, 158 00:08:43,600 --> 00:08:47,720 Speaker 1: you decided to move on to Attention. Yeah. I was like, man, 159 00:08:47,840 --> 00:08:51,680 Speaker 1: we've made it. Life is good, money's coming in. Why 160 00:08:51,679 --> 00:08:55,400 Speaker 1: don't I leave and go work at a startup? Get 161 00:08:55,440 --> 00:08:58,720 Speaker 1: something else off the ground, which I figured, like I 162 00:08:58,760 --> 00:09:01,600 Speaker 1: had I've got two young kids and I'm, you know, 163 00:09:01,640 --> 00:09:03,560 Speaker 1: in my mid thirties. I figured I'm gonna give it 164 00:09:03,600 --> 00:09:05,920 Speaker 1: one more go in the startup world because I don't 165 00:09:05,920 --> 00:09:07,679 Speaker 1: think that you know, in ten years, I don't know 166 00:09:07,720 --> 00:09:10,000 Speaker 1: that I'll have it in me again. So it was exciting. 167 00:09:10,040 --> 00:09:13,959 Speaker 1: And I met Matthew and Jarrett in like, Matthew and 168 00:09:14,000 --> 00:09:16,480 Speaker 1: Jared are my partners and the co founders of the company, 169 00:09:16,600 --> 00:09:19,600 Speaker 1: and UM. I helped them get this business off the ground, 170 00:09:19,679 --> 00:09:21,240 Speaker 1: but they're the ones who had the vision for it, 171 00:09:21,280 --> 00:09:24,720 Speaker 1: and it was a really um they're really spectacular guys. 172 00:09:24,720 --> 00:09:28,320 Speaker 1: I met them in two thousand, I guess mid two 173 00:09:28,320 --> 00:09:31,200 Speaker 1: thousand twelve, like leading into the election, they had started 174 00:09:31,200 --> 00:09:33,880 Speaker 1: our time dot org and we were introduced UM when 175 00:09:33,880 --> 00:09:36,120 Speaker 1: I was working a scooter to help get talent to 176 00:09:36,480 --> 00:09:39,640 Speaker 1: be in videos and tweet about voter registration. And I 177 00:09:39,720 --> 00:09:41,679 Speaker 1: was just always really impressed by how that two of 178 00:09:41,720 --> 00:09:45,640 Speaker 1: them specifically were able to on a nonprofit budget not 179 00:09:45,760 --> 00:09:48,439 Speaker 1: only get talent to do things for them, but they 180 00:09:48,440 --> 00:09:51,319 Speaker 1: were actually really good at breaking down the issues and like, 181 00:09:51,640 --> 00:09:53,520 Speaker 1: you know, it wasn't just a video with Usher or 182 00:09:53,640 --> 00:09:56,079 Speaker 1: Jessica Alba saying vote. It was like, here's why you 183 00:09:56,080 --> 00:09:57,920 Speaker 1: should vote. And you know, I don't want to put 184 00:09:57,960 --> 00:09:59,000 Speaker 1: words in their mouth, but I feel like they were 185 00:09:59,000 --> 00:10:01,199 Speaker 1: a little bit frustrated with nonprofit space because there's a 186 00:10:01,240 --> 00:10:03,559 Speaker 1: lot of restrictions, but they were really excited about the 187 00:10:03,600 --> 00:10:06,360 Speaker 1: content side of that business, and they wanted to start 188 00:10:06,360 --> 00:10:10,440 Speaker 1: a media company, and um, I knew some people who 189 00:10:10,440 --> 00:10:13,720 Speaker 1: were really excited to invest in that space, and um, 190 00:10:13,800 --> 00:10:16,800 Speaker 1: they all met and they loved each other, and um 191 00:10:16,840 --> 00:10:18,400 Speaker 1: they got the business off the ground, and then I 192 00:10:18,400 --> 00:10:21,000 Speaker 1: came on board about eight months later. Um, but it 193 00:10:21,040 --> 00:10:22,800 Speaker 1: was it's been like a cool ride. You make it 194 00:10:22,840 --> 00:10:26,880 Speaker 1: sound so easy, and it's it's just that easy and 195 00:10:26,920 --> 00:10:29,880 Speaker 1: it's just that yeah, and now we have attention and 196 00:10:29,880 --> 00:10:31,400 Speaker 1: here we are. But they really put in the work 197 00:10:31,400 --> 00:10:33,320 Speaker 1: and there's a great core team of people who've been 198 00:10:33,320 --> 00:10:35,560 Speaker 1: there at the company for a little over two years. 199 00:10:36,320 --> 00:10:40,120 Speaker 1: And UM, you know, it's been it's a grind every day, 200 00:10:40,120 --> 00:10:42,360 Speaker 1: but like when you get to make content that matters 201 00:10:42,400 --> 00:10:44,760 Speaker 1: and work on things that you're passionate about, it's really 202 00:10:45,200 --> 00:10:47,360 Speaker 1: it makes the job a lot easier. Doesn't mean that 203 00:10:47,440 --> 00:10:50,080 Speaker 1: every day isn't a grind. It just means, like, you know, 204 00:10:50,160 --> 00:10:53,320 Speaker 1: you can be proud of the output on a daily basis, 205 00:10:53,360 --> 00:10:55,040 Speaker 1: and that's exciting. It's exciting to be part of. And 206 00:10:55,040 --> 00:10:56,679 Speaker 1: that's how I was when I was a scooter. That's 207 00:10:56,679 --> 00:10:58,120 Speaker 1: how I was when I was a BBH. Like I 208 00:10:58,160 --> 00:11:00,319 Speaker 1: love the creative work that we made. Then I was 209 00:11:00,360 --> 00:11:02,920 Speaker 1: going to ask you, I mean, what's the difference between 210 00:11:03,000 --> 00:11:07,880 Speaker 1: going from entertainment music based work where you're like driving 211 00:11:08,000 --> 00:11:11,440 Speaker 1: rising stars, you're talking to millennials, which are still talking 212 00:11:11,480 --> 00:11:14,920 Speaker 1: to millennials, right, um, but more on the entertainment side, 213 00:11:14,960 --> 00:11:19,439 Speaker 1: to now something where you're really trying to drive issue education, 214 00:11:19,880 --> 00:11:22,199 Speaker 1: right Yeah. I mean I think that there are a 215 00:11:22,240 --> 00:11:25,920 Speaker 1: lot of things that are parallels and like similar so 216 00:11:26,360 --> 00:11:29,640 Speaker 1: building a foundation, building an audience, building fandom, right. Like 217 00:11:29,960 --> 00:11:32,160 Speaker 1: I always tell people what's been really impressive about the 218 00:11:32,160 --> 00:11:34,560 Speaker 1: growth of Attention is it's actually not that different from Bieber. 219 00:11:34,880 --> 00:11:36,640 Speaker 1: Like a lot of people say that we came out 220 00:11:36,640 --> 00:11:38,360 Speaker 1: of nowhere, but we've been around doing this for two 221 00:11:38,440 --> 00:11:43,680 Speaker 1: years and we've been Facebook has been a huge integral 222 00:11:43,720 --> 00:11:46,240 Speaker 1: part of it, yea a massive a piece of it, 223 00:11:46,280 --> 00:11:49,440 Speaker 1: and we've really were focused on just making great quality 224 00:11:49,480 --> 00:11:52,880 Speaker 1: content that people wanted to share. Um. We've never promoted 225 00:11:52,880 --> 00:11:55,000 Speaker 1: a post, we've never boosted a Facebook post, we've never 226 00:11:55,000 --> 00:11:57,360 Speaker 1: paid for any growth at all. And it's because we're 227 00:11:57,360 --> 00:12:01,120 Speaker 1: just focused on making really good, premium shareable content. And 228 00:12:01,160 --> 00:12:02,960 Speaker 1: like when I was working with Scooters, the same thing 229 00:12:03,000 --> 00:12:05,240 Speaker 1: it was. You know, people said, oh, my god, Justin 230 00:12:05,240 --> 00:12:07,840 Speaker 1: Bieber came out of nowhere. But um, we had been 231 00:12:07,880 --> 00:12:09,720 Speaker 1: at it for a long time, and Scooter in particular 232 00:12:09,720 --> 00:12:12,480 Speaker 1: had been at it for a very long time years before, 233 00:12:12,679 --> 00:12:15,000 Speaker 1: you know, just making videos that people thought Justin was 234 00:12:15,040 --> 00:12:18,199 Speaker 1: making himself like you know, Scooter was masterminding that, and 235 00:12:18,280 --> 00:12:20,360 Speaker 1: you know the stories out there now you know, made 236 00:12:20,360 --> 00:12:23,800 Speaker 1: a couple of movies about it. But it's not that dissimilar. Um, 237 00:12:23,840 --> 00:12:28,200 Speaker 1: I think the differences are you know, we're entertainment and 238 00:12:28,320 --> 00:12:32,360 Speaker 1: music in particular is um and talent manage in particular 239 00:12:32,440 --> 00:12:34,720 Speaker 1: is much more. You don't really it's not like a 240 00:12:34,800 --> 00:12:38,840 Speaker 1: huge scalable business with regards to like you don't need 241 00:12:38,840 --> 00:12:41,000 Speaker 1: a lot of staff, you know, it's like you need 242 00:12:41,080 --> 00:12:43,439 Speaker 1: managers to manage projects and maybe a couple of people 243 00:12:43,440 --> 00:12:46,920 Speaker 1: to support um projects. But um, you know, the difference 244 00:12:46,920 --> 00:12:49,520 Speaker 1: for me has been going back to I have to 245 00:12:49,600 --> 00:12:52,080 Speaker 1: draw a lot back from my advertising agency days, where 246 00:12:52,080 --> 00:12:57,480 Speaker 1: it's like building structure and holding staff accountable, holding myself accountable. Um, 247 00:12:57,600 --> 00:13:01,520 Speaker 1: and um, it's relearning old skills of you know, you 248 00:13:01,559 --> 00:13:03,640 Speaker 1: still have to hustle, but you have to hustle with 249 00:13:03,679 --> 00:13:06,360 Speaker 1: a lot more structure in your day, which is which 250 00:13:06,400 --> 00:13:08,839 Speaker 1: is you know, when you're working in entertainment. When when 251 00:13:08,840 --> 00:13:11,600 Speaker 1: I was working entertainment, we we had a lot of hustle, 252 00:13:11,640 --> 00:13:13,480 Speaker 1: but it was just kind of like let's do this, 253 00:13:13,559 --> 00:13:14,920 Speaker 1: let's do this, let's do this, let's do this. And 254 00:13:14,960 --> 00:13:16,600 Speaker 1: now it's like, okay, well we need to think about 255 00:13:16,840 --> 00:13:18,440 Speaker 1: the plan, like what are we doing next year? What 256 00:13:18,440 --> 00:13:19,760 Speaker 1: are we doing in two years? And how do we 257 00:13:19,760 --> 00:13:22,200 Speaker 1: grow our business? And it's it's just different, you know 258 00:13:22,200 --> 00:13:24,160 Speaker 1: because a lot most of the fake news bubble, like 259 00:13:24,200 --> 00:13:26,720 Speaker 1: what wrench has that thrown in your plan? Considering a 260 00:13:26,720 --> 00:13:29,040 Speaker 1: lot of or has it? Yeah, I don't think it's 261 00:13:29,040 --> 00:13:31,240 Speaker 1: thrown any wrenches in our plan. I mean we're really 262 00:13:32,080 --> 00:13:34,560 Speaker 1: focus and you know, I don't run our editorial operation. 263 00:13:34,679 --> 00:13:37,439 Speaker 1: Matthew Siegel does, and he does a sensational job. He 264 00:13:37,559 --> 00:13:41,560 Speaker 1: is amazing instincts for what people want to want to Um. 265 00:13:41,600 --> 00:13:43,720 Speaker 1: I mean Our Time was his first thing. Like they 266 00:13:43,720 --> 00:13:46,680 Speaker 1: started Our Time right after college. Um. But they both 267 00:13:46,720 --> 00:13:50,560 Speaker 1: were in d C. And Matthew testified before Congress about 268 00:13:50,640 --> 00:13:53,360 Speaker 1: voting lines that he had waited, like I don't remember 269 00:13:53,360 --> 00:13:55,440 Speaker 1: the exact numbers, but I think it's like a nineteen 270 00:13:55,480 --> 00:13:58,200 Speaker 1: hour voting line or something crazy. He voted after they 271 00:13:58,240 --> 00:14:01,720 Speaker 1: called the election in two thousand eight, um, and he 272 00:14:01,800 --> 00:14:04,720 Speaker 1: was pissed, and then he testified before Congress and he 273 00:14:04,760 --> 00:14:06,800 Speaker 1: was like super involved in politics ever since. So it's 274 00:14:06,800 --> 00:14:09,920 Speaker 1: got a very strong play. That's actually a killer story 275 00:14:10,160 --> 00:14:14,080 Speaker 1: and the motivating story for why attention exists. Yeah, well 276 00:14:14,120 --> 00:14:17,319 Speaker 1: it's that's why our time started. It was like civic engagement, 277 00:14:17,440 --> 00:14:19,840 Speaker 1: like let's let's get young people involved, and then that 278 00:14:20,360 --> 00:14:22,960 Speaker 1: rolled into attention. Same thing. It's like, you know, we 279 00:14:22,960 --> 00:14:26,560 Speaker 1: want to start conversations that matter around issues that deserve attention, 280 00:14:26,880 --> 00:14:28,640 Speaker 1: and we want young people to feel like they can 281 00:14:28,720 --> 00:14:31,680 Speaker 1: understand these issues. All people really that they can feel 282 00:14:31,680 --> 00:14:34,360 Speaker 1: like they can understand issues, um, in ways that they 283 00:14:34,360 --> 00:14:37,320 Speaker 1: want to consume them. Because people aren't going and watching 284 00:14:37,520 --> 00:14:40,760 Speaker 1: our long documentaries on a regular basis anymore. Um. People 285 00:14:40,760 --> 00:14:43,920 Speaker 1: are on their phone all day and people are not, um, 286 00:14:43,960 --> 00:14:46,280 Speaker 1: you know, reading as much for better or words. I 287 00:14:46,320 --> 00:14:48,600 Speaker 1: think reading actually went up a little bit around the 288 00:14:48,600 --> 00:14:53,520 Speaker 1: election cost election, which is great, UM, but video is huge, 289 00:14:53,640 --> 00:14:56,840 Speaker 1: and UM, if you can distill you know, the Syrian 290 00:14:56,880 --> 00:15:00,520 Speaker 1: refugee screening process into two minutes, which we did with 291 00:15:00,560 --> 00:15:02,920 Speaker 1: the White House, then in people watch it and you 292 00:15:02,960 --> 00:15:05,000 Speaker 1: get millions of people to watch something like that. That's cool. 293 00:15:05,120 --> 00:15:06,560 Speaker 1: You worked with the White House on that, Yeah, we 294 00:15:06,560 --> 00:15:08,520 Speaker 1: work with the White House on that and on quite 295 00:15:08,520 --> 00:15:10,480 Speaker 1: a lot of other projects as well. We've done some 296 00:15:10,560 --> 00:15:13,760 Speaker 1: Zeca Explainer videos with the White House. We've UM done 297 00:15:13,800 --> 00:15:17,960 Speaker 1: some coverage and videos around UM, the commutation of some 298 00:15:17,960 --> 00:15:21,160 Speaker 1: people who are incarcerated with UM when the President the 299 00:15:21,200 --> 00:15:23,000 Speaker 1: last two times we've broken a couple of stories with 300 00:15:23,040 --> 00:15:25,800 Speaker 1: the President that as well. Alex and I has spent 301 00:15:25,840 --> 00:15:27,560 Speaker 1: a lot of time talking about kind of the the 302 00:15:27,600 --> 00:15:32,080 Speaker 1: emergence of issues based media companies out of the distermediation 303 00:15:32,320 --> 00:15:35,440 Speaker 1: of traditional news companies based on social and what have you. 304 00:15:35,600 --> 00:15:37,040 Speaker 1: Why do you think the time has been right for 305 00:15:37,120 --> 00:15:40,160 Speaker 1: attention now? Like, why do you think you've been able 306 00:15:40,200 --> 00:15:42,040 Speaker 1: to scale? How many uniques are you up to now? 307 00:15:42,200 --> 00:15:47,760 Speaker 1: We reach over half a billion people monthly globally. Yeah, 308 00:15:47,880 --> 00:15:49,640 Speaker 1: I mean why now? I mean we we debate this 309 00:15:49,680 --> 00:15:52,800 Speaker 1: all the time, like, you know, given social and given 310 00:15:52,800 --> 00:15:55,640 Speaker 1: the place, like, what role will attention play in the 311 00:15:55,680 --> 00:15:59,400 Speaker 1: next ten fift twenty years for our generation? Yeah? I 312 00:15:59,400 --> 00:16:01,080 Speaker 1: mean I think it's I think it's a couple of things. 313 00:16:01,160 --> 00:16:04,240 Speaker 1: I think part of its luck as as it always is. Right, 314 00:16:04,400 --> 00:16:07,120 Speaker 1: We launched our company at the same time that Facebook 315 00:16:07,200 --> 00:16:10,920 Speaker 1: Video launched, and we made a conscious decision to ignore 316 00:16:11,000 --> 00:16:13,920 Speaker 1: all other properties. We were way behind everybody else on YouTube, 317 00:16:14,000 --> 00:16:16,400 Speaker 1: so platform decision was, let's just be really good at 318 00:16:16,400 --> 00:16:18,360 Speaker 1: Facebook and hope that Facebook video is going to be 319 00:16:18,400 --> 00:16:20,920 Speaker 1: as big as we think it is. And so we 320 00:16:21,040 --> 00:16:23,800 Speaker 1: took that risk, which paid off. And I want to 321 00:16:23,840 --> 00:16:26,000 Speaker 1: interrupt the flow, but like, how do you make that? 322 00:16:26,040 --> 00:16:29,120 Speaker 1: How did you make that? Bet? So when you when 323 00:16:29,120 --> 00:16:31,800 Speaker 1: you look at both platforms, Facebook was kind of in 324 00:16:31,800 --> 00:16:37,040 Speaker 1: this interesting place, but totally the reasoning was twofold. When 325 00:16:37,080 --> 00:16:39,440 Speaker 1: you look at both platforms. One, everyone was way ahead 326 00:16:39,440 --> 00:16:40,800 Speaker 1: of us on YouTube, but everyone is in the same 327 00:16:40,800 --> 00:16:43,680 Speaker 1: playing field on Facebook video, Like nobody had any views 328 00:16:43,680 --> 00:16:46,840 Speaker 1: a month, right, it was just like just starting. So 329 00:16:46,880 --> 00:16:49,960 Speaker 1: we were whether your vice or your buzz feed or 330 00:16:50,000 --> 00:16:53,760 Speaker 1: your attention, you're all at zero right there, just launching second. 331 00:16:54,880 --> 00:16:59,560 Speaker 1: YouTube had become and still is a massive search platform. 332 00:16:59,600 --> 00:17:02,120 Speaker 1: But if you're a company that nobody's ever heard of, 333 00:17:02,880 --> 00:17:05,640 Speaker 1: no one's going to search for you on YouTube because 334 00:17:05,760 --> 00:17:07,600 Speaker 1: like they've never heard of you, so why would they 335 00:17:07,880 --> 00:17:10,439 Speaker 1: go on there? And you know, that's my My use 336 00:17:10,480 --> 00:17:12,360 Speaker 1: case for for YouTube is probably the same as you guys, 337 00:17:12,400 --> 00:17:14,480 Speaker 1: which is like, oh I want to watch this video. 338 00:17:14,560 --> 00:17:16,159 Speaker 1: Oh I want to listen to this song, and you 339 00:17:16,280 --> 00:17:20,359 Speaker 1: just everyone does. Right, that's your YouTube engine. It's the 340 00:17:20,440 --> 00:17:24,080 Speaker 1: number two search engine after Google. Yeah and right, I 341 00:17:24,080 --> 00:17:29,960 Speaker 1: mean I'm just railing off facts. Yea yeah. But as 342 00:17:29,960 --> 00:17:32,360 Speaker 1: a platform, I'm pretty sure. So so you have that 343 00:17:32,560 --> 00:17:35,560 Speaker 1: versus Facebook, which was already a discovery platform, right. The 344 00:17:35,640 --> 00:17:38,760 Speaker 1: feed allows you to discover things easier. So we're like, okay, 345 00:17:38,760 --> 00:17:41,119 Speaker 1: well if that's the case, and you know, and again 346 00:17:41,119 --> 00:17:44,879 Speaker 1: this this decision was made largely by Jared Matthew, Michael, 347 00:17:45,080 --> 00:17:48,320 Speaker 1: Mike Finissi and our team at the time, um, and 348 00:17:48,440 --> 00:17:51,800 Speaker 1: they did a great job just you know, making that call. 349 00:17:51,880 --> 00:17:53,440 Speaker 1: And it was the right call and it paid off. 350 00:17:54,400 --> 00:17:56,560 Speaker 1: So where are you doubling down? Like what technology are 351 00:17:56,600 --> 00:17:59,560 Speaker 1: you bullish on in and kind of what's driving that? 352 00:17:59,680 --> 00:18:04,920 Speaker 1: Is it marketers, is it the news cycle? Is it culture? 353 00:18:05,440 --> 00:18:08,080 Speaker 1: Where are you really focusing? So I'll answer that in 354 00:18:08,080 --> 00:18:12,000 Speaker 1: a couple of parts. One, it's definitely not the news cycle, um, 355 00:18:12,040 --> 00:18:13,760 Speaker 1: which is the gift that keeps I probably have a 356 00:18:13,800 --> 00:18:17,119 Speaker 1: more aggressive everyone saying that, Well, I have a. I 357 00:18:17,119 --> 00:18:19,880 Speaker 1: have probably more aggressive stance than most people at our company, 358 00:18:19,920 --> 00:18:21,199 Speaker 1: but we all feel the same way, which is we 359 00:18:21,200 --> 00:18:22,720 Speaker 1: are not a news company. We don't want to be 360 00:18:22,720 --> 00:18:25,080 Speaker 1: a news company. Our goal is to be impervious to 361 00:18:25,119 --> 00:18:26,880 Speaker 1: the news cycle. I don't want to be the next 362 00:18:26,920 --> 00:18:30,040 Speaker 1: generation news company. I'm not trying to take down CNN. 363 00:18:30,400 --> 00:18:34,119 Speaker 1: There's a really good, fascinating how this dynamic has changed 364 00:18:34,119 --> 00:18:36,000 Speaker 1: over the last twelve months. Well, so, like the new 365 00:18:36,080 --> 00:18:39,960 Speaker 1: cycle is an up and down business, right, so you're 366 00:18:39,960 --> 00:18:42,119 Speaker 1: when the news is good, your business is good. When 367 00:18:42,119 --> 00:18:43,840 Speaker 1: the news is bad, your business is bad. It's just 368 00:18:43,880 --> 00:18:46,080 Speaker 1: not a good business. And we feel like it was 369 00:18:46,160 --> 00:18:49,560 Speaker 1: for generations. Yeah, but that was when they were not 370 00:18:49,640 --> 00:18:52,080 Speaker 1: That was when they were like five, like three stations 371 00:18:52,119 --> 00:18:55,440 Speaker 1: to get news leading to a bigger point. Yeah, of course. 372 00:18:55,480 --> 00:18:58,919 Speaker 1: So now with like like everyone's covering the same thing 373 00:18:59,000 --> 00:19:01,080 Speaker 1: over and over again. Right, So our whole point is, like, 374 00:19:01,600 --> 00:19:03,800 Speaker 1: you know, what do millennials care about? What do people 375 00:19:03,800 --> 00:19:06,280 Speaker 1: care about? They care about issues more importantly. People are 376 00:19:06,720 --> 00:19:08,919 Speaker 1: again this is like me my point of view, but 377 00:19:09,000 --> 00:19:11,639 Speaker 1: like people are selfish and they care about not just 378 00:19:11,680 --> 00:19:14,240 Speaker 1: the issue, but how that issue affects them. And so 379 00:19:14,280 --> 00:19:17,119 Speaker 1: our goal is to show people here's what the issue, 380 00:19:17,200 --> 00:19:18,600 Speaker 1: here's what it means, and here's how it's going to 381 00:19:18,600 --> 00:19:23,720 Speaker 1: affect you in your life. And is that playing to 382 00:19:23,720 --> 00:19:26,560 Speaker 1: the echo chamber though? Is it playing to the echo 383 00:19:26,680 --> 00:19:29,200 Speaker 1: chamber of like, here's what's trending, here's what we want 384 00:19:29,200 --> 00:19:31,640 Speaker 1: to think. So, because I mean, there are a lot 385 00:19:31,640 --> 00:19:33,600 Speaker 1: of things that are just like you know we we do. 386 00:19:33,680 --> 00:19:36,280 Speaker 1: We have a series called America Versus right, um, and 387 00:19:36,320 --> 00:19:38,880 Speaker 1: we do this on a very regular the videos where 388 00:19:38,920 --> 00:19:43,760 Speaker 1: you demonstrate like food in schools in this country compared 389 00:19:43,800 --> 00:19:48,119 Speaker 1: to Japan. The first thing we did in the series 390 00:19:48,160 --> 00:19:51,440 Speaker 1: was America Versus Japan school lunches. We've done four hundred 391 00:19:51,520 --> 00:19:54,960 Speaker 1: million views on America Versus videos this year, just this year, 392 00:19:55,640 --> 00:19:58,760 Speaker 1: and um, we really struck a churt. So Nick, now, 393 00:19:58,880 --> 00:20:01,520 Speaker 1: for instance, we're taking that series and we're gonna ladder 394 00:20:01,520 --> 00:20:03,280 Speaker 1: it up. So we get we're looking for a host. 395 00:20:03,520 --> 00:20:05,400 Speaker 1: We're gonna take that host around the world and we're 396 00:20:05,400 --> 00:20:08,040 Speaker 1: going to compare America to other countries you know, hosted 397 00:20:08,080 --> 00:20:11,000 Speaker 1: series and that's like we know that that works, right, 398 00:20:11,040 --> 00:20:12,920 Speaker 1: So that's where the talent you're investing in to do 399 00:20:13,000 --> 00:20:16,040 Speaker 1: stuff like that. Who are the talent. We're taling, so 400 00:20:16,160 --> 00:20:18,520 Speaker 1: I mean we're talking to some talent, but like we 401 00:20:18,600 --> 00:20:20,000 Speaker 1: go back and forth a little bit. It's like, do 402 00:20:20,000 --> 00:20:22,520 Speaker 1: we want to find someone who's well known already or 403 00:20:22,560 --> 00:20:24,720 Speaker 1: and for whether it's that series or any series, or 404 00:20:24,880 --> 00:20:27,280 Speaker 1: do we want to homegrow talent um and like find 405 00:20:27,320 --> 00:20:29,719 Speaker 1: people that nobody has heard of, but like bring them 406 00:20:29,800 --> 00:20:32,679 Speaker 1: up with us, And like it's kind of like Rolling 407 00:20:32,720 --> 00:20:34,639 Speaker 1: Stone back in the day. It's like you want to 408 00:20:34,680 --> 00:20:38,960 Speaker 1: find your you know, you're a Cameron Crow was, um, 409 00:20:39,000 --> 00:20:40,600 Speaker 1: you know what I mean, Like, wouldn't it be cool? 410 00:20:41,000 --> 00:20:43,159 Speaker 1: So like we're just investing in young talent. We have 411 00:20:43,240 --> 00:20:47,399 Speaker 1: all these amazingly talented writers, watching editors. Who's the up 412 00:20:47,440 --> 00:20:50,280 Speaker 1: and coming talent at our company? I mean, we've got 413 00:20:50,280 --> 00:20:51,680 Speaker 1: a lot of people. I don't want to I don't 414 00:20:51,720 --> 00:20:53,880 Speaker 1: want to single anyone out, I guess because I don't 415 00:20:53,880 --> 00:20:55,600 Speaker 1: want anyone to feel bad. But I will say this. 416 00:20:56,080 --> 00:20:59,320 Speaker 1: We have, um, a guy named Omar Roland who runs 417 00:20:59,720 --> 00:21:02,159 Speaker 1: are our snapchat. He does a show on on our 418 00:21:02,160 --> 00:21:05,359 Speaker 1: Snapchat called how to Sound Smart, and he gives you 419 00:21:05,400 --> 00:21:09,240 Speaker 1: a hilarious he like does it while he's in bed, 420 00:21:09,320 --> 00:21:12,080 Speaker 1: brushing his teeth, picking out his outfit and he's like, 421 00:21:12,160 --> 00:21:13,920 Speaker 1: these are the three things you need to notice sound 422 00:21:13,960 --> 00:21:16,720 Speaker 1: smart today, and uh, it's a it's just a great 423 00:21:16,760 --> 00:21:18,280 Speaker 1: it's a great show. Like and it's to the point 424 00:21:18,280 --> 00:21:21,359 Speaker 1: where like, uh, I get my mom My mom texts 425 00:21:21,359 --> 00:21:23,000 Speaker 1: me every day She's like, oh my god, Omri was 426 00:21:23,040 --> 00:21:26,000 Speaker 1: amazing today. So he was great. We've got Kyle Yeager, 427 00:21:26,280 --> 00:21:29,480 Speaker 1: who's probably like the best young marijuana reporter in the country, 428 00:21:29,520 --> 00:21:31,879 Speaker 1: and I genuinely believe that we have a woman but 429 00:21:32,240 --> 00:21:34,000 Speaker 1: one of the first platforms, by the way, that I 430 00:21:34,040 --> 00:21:40,480 Speaker 1: think was really bringing to the forefront, UM, marijuana legalization. Yeah, 431 00:21:40,560 --> 00:21:43,440 Speaker 1: at the risk of sounding totally braggadocious, I would put 432 00:21:43,440 --> 00:21:46,359 Speaker 1: our marijuana coverage up against anyone's, Like I really do 433 00:21:46,440 --> 00:21:50,080 Speaker 1: think that, and um, we've covered it doggedly over the 434 00:21:50,160 --> 00:21:54,360 Speaker 1: last two years. UM to the relations with marketers, though 435 00:21:54,400 --> 00:21:57,880 Speaker 1: I'm curious, I honestly don't think they care. I don't either. 436 00:21:58,440 --> 00:22:00,520 Speaker 1: I don't think they care. I think they're other things 437 00:22:00,520 --> 00:22:02,320 Speaker 1: that we that we could cover that people are way 438 00:22:02,320 --> 00:22:07,040 Speaker 1: more sensitive about, um, like politics. You know, it's funny, 439 00:22:07,080 --> 00:22:09,399 Speaker 1: it's like from a marketing perspective to everyone's like, oh 440 00:22:09,440 --> 00:22:11,280 Speaker 1: my gosh, it's probably so much money being thrown at 441 00:22:11,320 --> 00:22:14,400 Speaker 1: the election, like blah blah blah from from brands and 442 00:22:14,520 --> 00:22:17,160 Speaker 1: normally that is the case, right, like brand spend this election, 443 00:22:17,240 --> 00:22:22,399 Speaker 1: Like everyone pulled back. Everyone's liked in the middle dance 444 00:22:22,440 --> 00:22:25,840 Speaker 1: floor by himself. Everybody was like it was like the 445 00:22:25,880 --> 00:22:28,520 Speaker 1: bud light. The bud light adds with like Seth Rogan 446 00:22:28,640 --> 00:22:32,280 Speaker 1: and yeah, that was it. That's like all I saw, 447 00:22:32,480 --> 00:22:37,960 Speaker 1: wasted to see hit the fucking wall. But you didn't 448 00:22:37,960 --> 00:22:39,880 Speaker 1: want to be in the way of that happening. Okay, 449 00:22:39,920 --> 00:22:43,000 Speaker 1: I want to go back to have celebrities come to 450 00:22:43,080 --> 00:22:45,280 Speaker 1: you and said, I love what you're doing, like you 451 00:22:45,280 --> 00:22:47,840 Speaker 1: have relationships and it doesn't have to be celebrities, but talent, 452 00:22:48,040 --> 00:22:52,000 Speaker 1: right like people entertainment super connected. I mean I was. 453 00:22:52,040 --> 00:22:54,240 Speaker 1: I was very lucky to work in the talent business 454 00:22:54,240 --> 00:22:57,040 Speaker 1: for long time. And it's beneficially yeah, I mean, but 455 00:22:57,080 --> 00:22:59,720 Speaker 1: not just me, like our whole we have multiple people 456 00:22:59,720 --> 00:23:01,680 Speaker 1: in our company who I mean, we're in l a 457 00:23:02,080 --> 00:23:04,639 Speaker 1: like with multiple people in our company, Matthew and Jarrett included, 458 00:23:04,640 --> 00:23:06,960 Speaker 1: who've done a lot of videos with talent, like you know, 459 00:23:07,040 --> 00:23:09,160 Speaker 1: like we we did a video with Usher. I brought 460 00:23:09,240 --> 00:23:11,760 Speaker 1: Usher in, but he remembered Matthew and Jarrett from when 461 00:23:11,760 --> 00:23:14,159 Speaker 1: he did videos with Our Time. So how did that 462 00:23:14,200 --> 00:23:18,840 Speaker 1: come about? Um, we have uh, a young hustler at 463 00:23:18,840 --> 00:23:22,359 Speaker 1: our company who figured out a way and it wasn't me. 464 00:23:22,480 --> 00:23:24,359 Speaker 1: It didn't come through me. She just figured out a 465 00:23:24,400 --> 00:23:26,919 Speaker 1: way to get to to get to Gaga's team. But 466 00:23:27,000 --> 00:23:29,960 Speaker 1: like I would actually think right now, especially right now 467 00:23:30,160 --> 00:23:34,439 Speaker 1: that celebrities are saying they need or thinking, you know what, 468 00:23:34,800 --> 00:23:37,280 Speaker 1: if I'm going to do something with this right if 469 00:23:37,280 --> 00:23:40,159 Speaker 1: I'm going to do something with this, this fame, this voice, 470 00:23:40,600 --> 00:23:44,400 Speaker 1: I want to go and partner with someone that it's 471 00:23:44,400 --> 00:23:46,439 Speaker 1: going to be meaningful. So are you getting pete? Are 472 00:23:46,440 --> 00:23:49,280 Speaker 1: you guys getting calls? Was like, hey, love what you're doing. 473 00:23:50,000 --> 00:23:52,280 Speaker 1: What are they saying they want an outlet? So like 474 00:23:52,320 --> 00:23:54,359 Speaker 1: I'll give you a good example, Like we're doing some stuff. 475 00:23:54,440 --> 00:23:56,000 Speaker 1: We've done some stuff and or continue to do some 476 00:23:56,000 --> 00:23:59,399 Speaker 1: stuff with Vic mensa Um, who is an artist who's 477 00:23:59,720 --> 00:24:01,840 Speaker 1: one of the hottest up and coming rappers in the country. 478 00:24:02,280 --> 00:24:06,280 Speaker 1: He's incredible talent and he uh, he's actually a guy 479 00:24:06,359 --> 00:24:08,480 Speaker 1: who puts his money where his mouth is. Like a 480 00:24:08,520 --> 00:24:11,520 Speaker 1: lot of people, not just talent, people like to talk 481 00:24:11,960 --> 00:24:14,760 Speaker 1: about issues and like shine light on issues. Vic went 482 00:24:14,840 --> 00:24:18,159 Speaker 1: to Standing Rock. Vic went to Flint, Vic went and 483 00:24:18,240 --> 00:24:21,200 Speaker 1: protested when Lacwon McDonald was shot. He wrote a song 484 00:24:21,240 --> 00:24:24,160 Speaker 1: about on the show The show, I mean, I can 485 00:24:24,200 --> 00:24:27,520 Speaker 1: we can ask. VI's amazing, He's incredible. I think I 486 00:24:27,560 --> 00:24:30,600 Speaker 1: could have handled that. I honestly don't think, but you 487 00:24:30,600 --> 00:24:32,119 Speaker 1: know what I mean. He went to Standing Rock twice. 488 00:24:32,240 --> 00:24:33,840 Speaker 1: He went, and he went and he brought like a 489 00:24:33,880 --> 00:24:35,920 Speaker 1: group of activists back and there are a lot of 490 00:24:35,960 --> 00:24:39,840 Speaker 1: their They stood on the front lines and like protected 491 00:24:39,880 --> 00:24:43,280 Speaker 1: the protesters and like he brought people back to Standing 492 00:24:43,440 --> 00:24:46,520 Speaker 1: He rented a bus on his own dime from Chicago 493 00:24:46,560 --> 00:24:49,399 Speaker 1: where he's from, drove people overnight to Standing Rock and 494 00:24:49,400 --> 00:24:52,320 Speaker 1: they all protested and like this is like how active 495 00:24:52,359 --> 00:24:55,080 Speaker 1: he is. And then he channels this into his music, 496 00:24:55,480 --> 00:24:58,480 Speaker 1: which is very He's he's just an activist at heart, 497 00:24:58,480 --> 00:25:00,920 Speaker 1: and like that's that's you. That's not everybody, and it 498 00:25:00,960 --> 00:25:03,240 Speaker 1: doesn't have to be everybody, but like what we want 499 00:25:03,240 --> 00:25:06,439 Speaker 1: to be in that conversation is the platform that they use. 500 00:25:06,560 --> 00:25:09,159 Speaker 1: So like I always say, like going back to my 501 00:25:09,240 --> 00:25:12,239 Speaker 1: music days, it's like when you put out an album 502 00:25:12,359 --> 00:25:15,480 Speaker 1: or or a single, you want you gotta go do 503 00:25:15,640 --> 00:25:18,119 Speaker 1: the Today's Show, and you do Fallon and you do 504 00:25:18,240 --> 00:25:20,240 Speaker 1: Kimmel or you probably can't do both, but you do 505 00:25:20,280 --> 00:25:23,120 Speaker 1: one of the two. You do ellen Um and you've 506 00:25:23,119 --> 00:25:26,440 Speaker 1: got like the Rolling Stone cover and this. That's all 507 00:25:26,480 --> 00:25:29,200 Speaker 1: to promote the music. But when a publicist is trying 508 00:25:29,240 --> 00:25:31,520 Speaker 1: to get their artists out there, they also want human stories. 509 00:25:31,920 --> 00:25:34,640 Speaker 1: We want to be a stop on that press tour 510 00:25:35,000 --> 00:25:36,919 Speaker 1: so that talent comes to us. Would you say it's 511 00:25:36,920 --> 00:25:40,439 Speaker 1: like a young MTV. Yeah, I would say that. I 512 00:25:40,440 --> 00:25:42,679 Speaker 1: mean there's a hole in the market for it. I 513 00:25:42,760 --> 00:25:48,639 Speaker 1: love MTV so passionate, I love I love it, but 514 00:25:49,760 --> 00:25:52,240 Speaker 1: it's still a great brand. It's an amazing brand. They're 515 00:25:52,280 --> 00:25:55,480 Speaker 1: amazing people there the time, and we are rooting for 516 00:25:55,480 --> 00:25:57,320 Speaker 1: them all the time. Is now. The time is now. 517 00:25:57,359 --> 00:26:01,480 Speaker 1: Though some advice, there's you guys, there's so many. You 518 00:26:01,520 --> 00:26:04,800 Speaker 1: are very very different than Vice, very very trust me. 519 00:26:04,800 --> 00:26:06,359 Speaker 1: I love Vice. I'm a consumer and I have a 520 00:26:06,359 --> 00:26:08,160 Speaker 1: lot of friends there, and I know you guys do too, 521 00:26:08,880 --> 00:26:11,960 Speaker 1: But I think that they're You're right, there's a place 522 00:26:12,000 --> 00:26:14,560 Speaker 1: for that. But I'm interested too because I think that 523 00:26:14,800 --> 00:26:20,320 Speaker 1: UM celebrities sometimes attach themselves to certain things. I don't 524 00:26:20,400 --> 00:26:24,159 Speaker 1: think that the way you're talking about issues that you 525 00:26:24,200 --> 00:26:27,720 Speaker 1: can just attach yourself. You have to do something with it. 526 00:26:28,000 --> 00:26:30,960 Speaker 1: And that's what I think is is actually different when 527 00:26:30,960 --> 00:26:33,280 Speaker 1: you have a product and I'm gonna call attention right 528 00:26:33,320 --> 00:26:38,600 Speaker 1: what you do as a product that is that, Um, 529 00:26:38,640 --> 00:26:41,680 Speaker 1: it's just it's just real. It's real. And I love 530 00:26:41,720 --> 00:26:44,560 Speaker 1: that you're not driven by the news cycle because it 531 00:26:44,600 --> 00:26:47,919 Speaker 1: actually makes it. Uh, it gives some dissonance right to 532 00:26:47,960 --> 00:26:49,760 Speaker 1: the news cycle that it needs how we break through. 533 00:26:49,840 --> 00:26:51,920 Speaker 1: That's how you break through totally. Like there are great 534 00:26:51,960 --> 00:26:55,760 Speaker 1: companies out there in our space that are attacking the news. 535 00:26:56,440 --> 00:26:59,760 Speaker 1: Um that you know, a lot of people consider competition 536 00:26:59,760 --> 00:27:02,440 Speaker 1: of ours, Like I think they just make their good 537 00:27:02,440 --> 00:27:05,080 Speaker 1: companies that go out and you know, make good content. 538 00:27:05,359 --> 00:27:08,360 Speaker 1: But like we are not you know now like now 539 00:27:08,440 --> 00:27:10,480 Speaker 1: this news like or now this now that I guess 540 00:27:10,480 --> 00:27:14,199 Speaker 1: they're rebranded themselves. Um, they're they're a great company, like Sensational, 541 00:27:14,240 --> 00:27:17,200 Speaker 1: I think they But they make so much content and 542 00:27:17,240 --> 00:27:20,240 Speaker 1: they're like breaking things all day every day. I mean, 543 00:27:20,520 --> 00:27:22,360 Speaker 1: you know, we're not doing three D videos a month. 544 00:27:22,359 --> 00:27:23,840 Speaker 1: We're not doing two D videos a month. We do 545 00:27:23,960 --> 00:27:27,040 Speaker 1: like fifty And if you're going to limit yourself to 546 00:27:27,160 --> 00:27:29,440 Speaker 1: doing fifty videos in a month. You have to make 547 00:27:29,480 --> 00:27:32,280 Speaker 1: sure that every video counts. And like we're the number 548 00:27:32,320 --> 00:27:36,760 Speaker 1: one publisher in America on digital average use per video 549 00:27:37,040 --> 00:27:40,040 Speaker 1: with the number one and engagements per video. And so 550 00:27:40,080 --> 00:27:41,840 Speaker 1: you bring up an interesting point in that, right, because 551 00:27:41,840 --> 00:27:44,520 Speaker 1: I think it's as marketers is something we kind of 552 00:27:44,600 --> 00:27:49,360 Speaker 1: quarrel a bit about, which is you know, frequency over impact, right, 553 00:27:49,400 --> 00:27:51,200 Speaker 1: And and basically what you're just saying is you can 554 00:27:51,200 --> 00:27:54,399 Speaker 1: turn and burn content out all day, but is the 555 00:27:54,440 --> 00:27:59,119 Speaker 1: impact in which you're delivering that meaningful depends on your business? 556 00:27:59,320 --> 00:28:01,600 Speaker 1: And I was just saying, if you care like seeing 557 00:28:01,680 --> 00:28:03,639 Speaker 1: it's like are you are you going to be CNN 558 00:28:04,359 --> 00:28:06,679 Speaker 1: or are you going to be I would argue. I 559 00:28:06,680 --> 00:28:10,320 Speaker 1: would argue though, that everybody has the opportunity to be 560 00:28:10,359 --> 00:28:14,040 Speaker 1: a CNN at this point, you know, everybody have given 561 00:28:14,080 --> 00:28:17,720 Speaker 1: social and now although really hard, yeah, but I'm saying 562 00:28:17,720 --> 00:28:20,240 Speaker 1: everybody's an opportunity to break news. Everybody has the opportunity 563 00:28:20,240 --> 00:28:22,760 Speaker 1: to have a voice. There is doing a really good 564 00:28:22,800 --> 00:28:24,439 Speaker 1: job at that. By the way, BuzzFeed News does not 565 00:28:24,480 --> 00:28:27,760 Speaker 1: get enough credit for breaking stories. They never have actually 566 00:28:27,840 --> 00:28:31,000 Speaker 1: for writing actually very good, great stories. I think they 567 00:28:31,040 --> 00:28:33,359 Speaker 1: do a great job. So where are places you're Brad 568 00:28:33,440 --> 00:28:36,600 Speaker 1: making big bets for I mean, you know, in terms 569 00:28:36,680 --> 00:28:39,760 Speaker 1: of are you investing in partnerships? Talks us a little 570 00:28:39,760 --> 00:28:42,080 Speaker 1: bit about your relationship with Bill Maher. You've done some 571 00:28:42,160 --> 00:28:44,400 Speaker 1: great content with him. Are these a type of relationship 572 00:28:44,440 --> 00:28:46,120 Speaker 1: you're looking to build out for the new year? Yeah, 573 00:28:46,160 --> 00:28:48,440 Speaker 1: I mean they're they're Bill. Bill has been since a 574 00:28:48,480 --> 00:28:52,040 Speaker 1: sensational investor. He's an investor in our business. Um. You know, 575 00:28:52,120 --> 00:28:54,400 Speaker 1: he and he and Matthew in particularly gotten very close. 576 00:28:54,400 --> 00:28:56,800 Speaker 1: They're very similar. Matthew is like the biggest Bill mar fan. 577 00:28:57,200 --> 00:28:58,959 Speaker 1: And it was so it was so badass because he 578 00:28:59,000 --> 00:29:01,560 Speaker 1: was like, I'm gonna get Bill Maurer to invest in 579 00:29:01,560 --> 00:29:03,640 Speaker 1: this company, and he and he just like hustled it. 580 00:29:03,760 --> 00:29:06,600 Speaker 1: Peace bar did. He did a panel with um it 581 00:29:06,680 --> 00:29:10,200 Speaker 1: was on his show. It was with John Legend. Dude. 582 00:29:10,240 --> 00:29:13,360 Speaker 1: It was one of the best. You know, it was 583 00:29:13,440 --> 00:29:15,200 Speaker 1: a lot of people, a lot of people started talking 584 00:29:15,240 --> 00:29:17,400 Speaker 1: a lot more about it. But I have not really 585 00:29:17,520 --> 00:29:21,040 Speaker 1: been engaged by him in that way until I saw 586 00:29:21,080 --> 00:29:23,520 Speaker 1: that post. So like, he's been a great partner from 587 00:29:23,880 --> 00:29:26,560 Speaker 1: from you see yourself leaning into smart comedy a bit, Yeah, 588 00:29:26,680 --> 00:29:28,600 Speaker 1: for sure, I think we're gonna make some bets on 589 00:29:28,640 --> 00:29:31,760 Speaker 1: comedy for sure, and I think smart comedy though smart, 590 00:29:32,760 --> 00:29:34,440 Speaker 1: we're not gonna Yeah, I mean it's not it would 591 00:29:34,480 --> 00:29:39,200 Speaker 1: be off brands to not be um, but I do think, Um, 592 00:29:39,240 --> 00:29:43,400 Speaker 1: I think we're I think keep going, keep going. We 593 00:29:43,400 --> 00:29:45,920 Speaker 1: could stop there, but we're gonna keep going. We could 594 00:29:46,640 --> 00:29:52,680 Speaker 1: and we're good. Um, but I think, um, I mean, 595 00:29:52,720 --> 00:29:55,720 Speaker 1: they're we're gonna make someone. We're always doubling down on 596 00:29:55,760 --> 00:29:58,640 Speaker 1: Facebook every day because I don't think Facebook going anywhere 597 00:29:58,640 --> 00:30:01,640 Speaker 1: anytime soon. But can we talking about that less than 598 00:30:01,640 --> 00:30:06,360 Speaker 1: three seconds? There's been a lot of transparency issues, reach issues, 599 00:30:07,440 --> 00:30:10,160 Speaker 1: like you know, when you're talking to a brand, you're 600 00:30:10,160 --> 00:30:12,400 Speaker 1: talking to a marketer or even talking to talent, what 601 00:30:12,480 --> 00:30:16,120 Speaker 1: are you talking about in terms of the views you're getting? 602 00:30:16,320 --> 00:30:19,880 Speaker 1: Like how real are you get? Trust in transparency? Well, yeah, 603 00:30:19,920 --> 00:30:24,480 Speaker 1: but it's it's important, Yeah, for your brand, it's important 604 00:30:24,520 --> 00:30:28,640 Speaker 1: for your viewers. Right, So, like how are you are 605 00:30:28,640 --> 00:30:31,240 Speaker 1: you many conversations with Facebook? It's yeah, we talked to 606 00:30:31,240 --> 00:30:34,400 Speaker 1: Facebook every day. But it's also I mean, we're in 607 00:30:34,440 --> 00:30:40,360 Speaker 1: a very lucky position right now in that, like our 608 00:30:40,440 --> 00:30:44,680 Speaker 1: numbers are incredible because organic, because they're organic and our 609 00:30:44,720 --> 00:30:49,200 Speaker 1: completion rates are Like that's the fundamental difference. Like when 610 00:30:49,240 --> 00:30:51,800 Speaker 1: you don't pay for views, you have real So like 611 00:30:52,360 --> 00:30:54,440 Speaker 1: when Facebook changes are algorithm, people like, oh my god, 612 00:30:54,440 --> 00:30:56,640 Speaker 1: are you guys? Like no, because we're just optimizing for 613 00:30:56,680 --> 00:30:59,280 Speaker 1: shares anyway, Like I want people to share amongst their 614 00:30:59,320 --> 00:31:02,240 Speaker 1: friends and their family. People elect to like attention because 615 00:31:02,240 --> 00:31:04,040 Speaker 1: no one sees it in a sponsored thing, watches one 616 00:31:04,120 --> 00:31:06,800 Speaker 1: video and just clicks like because that's how the ere 617 00:31:06,800 --> 00:31:09,400 Speaker 1: attrition rate is. Just it's just different. It's just like 618 00:31:09,400 --> 00:31:13,280 Speaker 1: a totally different. When you think about audiences, especially on Facebook, 619 00:31:13,320 --> 00:31:17,000 Speaker 1: how do you start thinking about who your audience really is? 620 00:31:17,080 --> 00:31:20,240 Speaker 1: Because millennial doesn't mean it means something, But when you're 621 00:31:20,280 --> 00:31:23,239 Speaker 1: talking about you know, audience reach, it means you know, 622 00:31:23,280 --> 00:31:25,360 Speaker 1: you better go hustle the world. Yeah, of course. I 623 00:31:25,400 --> 00:31:27,160 Speaker 1: mean look, you've got to always start with your core. 624 00:31:28,280 --> 00:31:32,320 Speaker 1: Like Facebook is a millennial platform, Like there are a 625 00:31:32,320 --> 00:31:35,520 Speaker 1: lot of people does more than millennials are on Facebook 626 00:31:35,920 --> 00:31:38,040 Speaker 1: but this but a lot of the shares are driven 627 00:31:38,120 --> 00:31:42,680 Speaker 1: by like mid twenties to mid thirties to late thirties people, 628 00:31:43,320 --> 00:31:47,520 Speaker 1: and um, that is like that's that's like our core audience. 629 00:31:47,560 --> 00:31:50,040 Speaker 1: So like that's Facebook, but every platform is Like our 630 00:31:50,040 --> 00:31:52,960 Speaker 1: audience on Instagram is different from our audience on Facebook, 631 00:31:53,040 --> 00:31:55,840 Speaker 1: our audience on Snapchat, which we're growing and betting a 632 00:31:55,880 --> 00:31:59,360 Speaker 1: lot on in seventeen to your question earlier, is different, 633 00:31:59,480 --> 00:32:02,560 Speaker 1: like it's younger. Uh, it's they want to see different 634 00:32:02,560 --> 00:32:05,440 Speaker 1: types of content, Like it can't be the same stuff. 635 00:32:05,480 --> 00:32:08,360 Speaker 1: And I think where a lot of traditional media companies fail. 636 00:32:08,440 --> 00:32:10,800 Speaker 1: And this is like the obvious answer to people who know, 637 00:32:11,280 --> 00:32:12,800 Speaker 1: but when you look at it, when you when you 638 00:32:12,920 --> 00:32:15,400 Speaker 1: when you don't know, Like you can't just cut the 639 00:32:15,440 --> 00:32:18,840 Speaker 1: same thing first for Snapchat, Instagram face, you can't just 640 00:32:18,880 --> 00:32:21,560 Speaker 1: do it sting to it now. Honestly, they are some 641 00:32:21,640 --> 00:32:24,040 Speaker 1: of them are. That doesn't mean you're starting to execute 642 00:32:24,080 --> 00:32:25,200 Speaker 1: some of them are. But a lot of them are 643 00:32:25,200 --> 00:32:30,360 Speaker 1: getting it by like acquiring companies right and or hiring 644 00:32:30,400 --> 00:32:33,280 Speaker 1: the right people or partnering with people were starting. Like 645 00:32:33,320 --> 00:32:35,600 Speaker 1: I think CNN has done a great job. I don't 646 00:32:35,640 --> 00:32:38,000 Speaker 1: think great Big Story gets enough credit. I think there 647 00:32:38,000 --> 00:32:40,280 Speaker 1: are a lot of you know, you're the second person 648 00:32:40,400 --> 00:32:43,320 Speaker 1: this week that actually has said that. Yeah, I think 649 00:32:43,320 --> 00:32:45,560 Speaker 1: turners feel like I feel like they're on the upswing, 650 00:32:46,160 --> 00:32:50,280 Speaker 1: thewing going into you know, everybody's starting. That's true, I 651 00:32:50,280 --> 00:32:52,800 Speaker 1: think so. I mean between a Time Warner deal with 652 00:32:53,080 --> 00:32:55,560 Speaker 1: I will tell you that I wanted to say this before, 653 00:32:56,080 --> 00:32:58,720 Speaker 1: but there was a I don't. I'm not I'm going 654 00:32:58,760 --> 00:33:00,760 Speaker 1: to butcher the quotes. I'll just say into you guys later. 655 00:33:00,800 --> 00:33:05,840 Speaker 1: But there's a YouTube clip of Ben Smith from BuzzFeed 656 00:33:05,920 --> 00:33:10,840 Speaker 1: on a panel with Jeff Zucker and Jeff Sucker like 657 00:33:11,080 --> 00:33:15,760 Speaker 1: it's it's really impressive what CNN does. He's like, he's like, 658 00:33:16,040 --> 00:33:17,720 Speaker 1: you know, Ben, what do you have to do? You know? 659 00:33:17,800 --> 00:33:20,200 Speaker 1: Be like Ben was very asked this question. I don't 660 00:33:20,200 --> 00:33:22,040 Speaker 1: remember who was on the panel. The point is that 661 00:33:22,120 --> 00:33:25,440 Speaker 1: Jeff Zucker was like, basically, Ben Smith was like, I 662 00:33:25,520 --> 00:33:30,040 Speaker 1: do two minutes of content a month, right for short 663 00:33:30,040 --> 00:33:32,600 Speaker 1: form video. And Jeff was like, with all due respect, 664 00:33:32,640 --> 00:33:34,959 Speaker 1: I did two hundred minutes of content in three hours 665 00:33:35,560 --> 00:33:37,800 Speaker 1: and I do that all day every day. And you're like, 666 00:33:37,840 --> 00:33:40,160 Speaker 1: holy crap, Like CNN, for whether you like it or 667 00:33:40,160 --> 00:33:43,120 Speaker 1: hate it, is an impressive operation. Before you go, we 668 00:33:43,160 --> 00:33:46,960 Speaker 1: have to play one game with you because it plants 669 00:33:47,040 --> 00:33:49,440 Speaker 1: versus zombies, because I'm obsessed with that on my phone now. 670 00:33:49,480 --> 00:33:52,440 Speaker 1: But we'd like so we like kill fuck Mary you know, 671 00:33:52,520 --> 00:33:55,960 Speaker 1: kill Mary, Yeah, I do. We're going to ask You're 672 00:33:55,960 --> 00:33:58,680 Speaker 1: not gonna ask you that. Okay, good, We're not gonna 673 00:33:58,680 --> 00:34:01,960 Speaker 1: ask you that. But we we like the model, right 674 00:34:02,000 --> 00:34:07,920 Speaker 1: and that's goods go. I don't know what I'm gonna 675 00:34:07,920 --> 00:34:11,520 Speaker 1: be out. Are you watching? But it's kill What would 676 00:34:11,520 --> 00:34:13,960 Speaker 1: you kill? What would you buy? And what would you 677 00:34:14,000 --> 00:34:18,040 Speaker 1: do yourself? D I Y? So we'll give you options. 678 00:34:18,080 --> 00:34:24,720 Speaker 1: Don't worry. Kill kill by d I Y, Amazon, Netflix, HBO, 679 00:34:26,200 --> 00:34:32,719 Speaker 1: kill by Open up my notepad here the little math. 680 00:34:33,560 --> 00:34:35,759 Speaker 1: He's got to see which one is. I'm not going 681 00:34:35,840 --> 00:34:40,680 Speaker 1: to hurt his partnerships and producers, like wrap it up, 682 00:34:41,160 --> 00:34:46,280 Speaker 1: Rad like getting out of um all right, I would 683 00:34:47,760 --> 00:34:57,440 Speaker 1: by Amazon, I would kill Netflix, and I would do HBO. Yeah, Snapchat, Facebook, Twitter, 684 00:34:58,800 --> 00:35:03,600 Speaker 1: I would kill Twitter here, I would buy Facebook and 685 00:35:03,640 --> 00:35:08,960 Speaker 1: I would do Snapchat myself. Biber, Kanye Beyonce, no comment, 686 00:35:10,680 --> 00:35:18,160 Speaker 1: I'd buy Biber, Brad, Brad Howgen, everybody from Attention dot 687 00:35:18,160 --> 00:35:19,920 Speaker 1: com be sure to check out the site. Like it 688 00:35:19,960 --> 00:35:29,800 Speaker 1: on Facebook. Thanks guys, Thanks, thank you. So that's the 689 00:35:29,920 --> 00:35:32,279 Speaker 1: episode fifteen. I hope you enjoyed the Lost File with 690 00:35:32,320 --> 00:35:35,560 Speaker 1: Brad Howgan from Attention. Thank you, Brad, and a big 691 00:35:35,560 --> 00:35:39,360 Speaker 1: thanks for our best producer he's actually our only producer, 692 00:35:39,480 --> 00:35:43,359 Speaker 1: Cameron Drew's Enjoy Your Label Day weekend. Also special thanks 693 00:35:43,400 --> 00:35:46,200 Speaker 1: as always to Andy Bower's, Matt Turk and our friends 694 00:35:46,200 --> 00:35:49,080 Speaker 1: and family. A panoply thanks bad Landia, Do you in 695 00:35:49,120 --> 00:36:02,719 Speaker 1: two weeks? Full disclosure. Our opinions are our own.