1 00:00:02,759 --> 00:00:05,400 Speaker 1: Beyond the Beauty is a production of I Heart Radio. 2 00:00:05,920 --> 00:00:15,320 Speaker 1: I'm your host, Bobby Brown. I've been really interested in 3 00:00:15,360 --> 00:00:18,479 Speaker 1: the clean beauty movement for a long time. Years ago, 4 00:00:18,800 --> 00:00:21,959 Speaker 1: I certainly cleaned up my diet the ingredients that I 5 00:00:22,000 --> 00:00:25,319 Speaker 1: will put in my body, and then I moved on 6 00:00:25,480 --> 00:00:30,000 Speaker 1: to how I cleaned my house. I stopped buying conventional 7 00:00:30,160 --> 00:00:34,400 Speaker 1: cleaning products and really started just cleaning my house with 8 00:00:34,680 --> 00:00:38,480 Speaker 1: natural products, and I noticed a huge difference. I could 9 00:00:38,520 --> 00:00:41,599 Speaker 1: smell when there's a traditional product that we all know, 10 00:00:41,760 --> 00:00:44,080 Speaker 1: it just feels very chemically to me. And so I've 11 00:00:44,080 --> 00:00:48,240 Speaker 1: been experimenting for the past few years with clean makeup, 12 00:00:49,120 --> 00:00:53,559 Speaker 1: and it's not the same as traditional makeup, but it 13 00:00:53,720 --> 00:00:57,200 Speaker 1: is getting better and it is changing. Sometimes when you 14 00:00:57,240 --> 00:01:00,720 Speaker 1: pick up a palette of makeup from a clean beauty brand, 15 00:01:01,080 --> 00:01:05,559 Speaker 1: it's hardly any payoff. Sometimes the mascara is a little 16 00:01:05,600 --> 00:01:09,960 Speaker 1: bit not black enough, so traditionally it's not been the 17 00:01:10,000 --> 00:01:12,399 Speaker 1: easiest thing, but that is changing, and I think more 18 00:01:12,440 --> 00:01:15,800 Speaker 1: and more labs are coming out with formulas that are 19 00:01:15,959 --> 00:01:18,720 Speaker 1: on the clean list. The shift to clean beauty is 20 00:01:18,760 --> 00:01:20,959 Speaker 1: so interesting for me, and it's one of the reasons 21 00:01:21,000 --> 00:01:24,280 Speaker 1: I'm so excited to talk to Annie Jackson as someone 22 00:01:24,319 --> 00:01:28,360 Speaker 1: that's worked in beauty from S. D. Lauder to Sephora. 23 00:01:28,840 --> 00:01:34,120 Speaker 1: She created Credo as a retail concept that only will 24 00:01:34,240 --> 00:01:38,679 Speaker 1: sell tried and true, clean beauty. You trust her. You 25 00:01:38,720 --> 00:01:40,440 Speaker 1: know whatever is in that store is going to be 26 00:01:40,480 --> 00:01:44,240 Speaker 1: good for you. Credo is growing and I can't wait 27 00:01:44,280 --> 00:01:51,720 Speaker 1: to see what happens next. Here's my conversation with Annie Jackson. Annie, 28 00:01:51,720 --> 00:01:54,000 Speaker 1: it's so nice to see you, so great to be 29 00:01:54,120 --> 00:01:56,800 Speaker 1: here with you. I think what you have done in 30 00:01:56,880 --> 00:02:00,640 Speaker 1: a very short amount of time is nothing less than extraordinary. 31 00:02:00,760 --> 00:02:03,559 Speaker 1: You know, I heard for years about this, the credle lists, 32 00:02:03,600 --> 00:02:07,559 Speaker 1: the credlest the creedle list. You guys are the tough ones. Yeah, yeah, 33 00:02:07,600 --> 00:02:11,720 Speaker 1: we have, you know, really comprehensive standards, and um, we're 34 00:02:11,720 --> 00:02:14,919 Speaker 1: pretty proud of it. We started with a restricted substance 35 00:02:15,000 --> 00:02:17,959 Speaker 1: list that's pretty you know, the most extensive and comprehensive 36 00:02:17,960 --> 00:02:22,800 Speaker 1: in the industry, and you know, really now have operationalized it. 37 00:02:22,960 --> 00:02:28,600 Speaker 1: So we're asking brands to show us documentation, sourcing information 38 00:02:28,800 --> 00:02:32,920 Speaker 1: backing up claims being more transparent about fragrance. But I 39 00:02:32,960 --> 00:02:36,040 Speaker 1: think you know what surprises people most is that the 40 00:02:36,120 --> 00:02:40,720 Speaker 1: impression that with beauty people always think there's someone looking 41 00:02:40,720 --> 00:02:44,079 Speaker 1: out for them and someone vetting the safety of these 42 00:02:44,080 --> 00:02:47,160 Speaker 1: products before they hit the shelves, and they would be wrong. 43 00:02:47,280 --> 00:02:49,920 Speaker 1: So what does clean beauty mean to you? Well, I 44 00:02:49,919 --> 00:02:54,640 Speaker 1: think you know, there's misconception that people out there believe. 45 00:02:54,720 --> 00:02:58,280 Speaker 1: It's very confusing and because it's not a legal term 46 00:02:58,480 --> 00:03:00,840 Speaker 1: that you know, it's just smart getting to us. You know, 47 00:03:00,880 --> 00:03:03,960 Speaker 1: it's why we exist. And so for us, clean beauty 48 00:03:04,040 --> 00:03:10,480 Speaker 1: is about sourcing, ethics, safety, and sustainability all wrapped up 49 00:03:10,480 --> 00:03:14,280 Speaker 1: in transparency. So on every pulse point of that, being 50 00:03:14,400 --> 00:03:18,040 Speaker 1: very transparent about where you source your ingredients, if they're 51 00:03:18,080 --> 00:03:21,720 Speaker 1: safe for humans and our planet, and how people are 52 00:03:21,720 --> 00:03:24,280 Speaker 1: treating the people that work for them and actually procure 53 00:03:24,320 --> 00:03:27,920 Speaker 1: those ingredients. All of that is clean beauty. So you 54 00:03:27,960 --> 00:03:32,240 Speaker 1: can get into semantics about you know, someone's stance on 55 00:03:32,320 --> 00:03:35,920 Speaker 1: clean beauty versus another one brand versus one retailer, what 56 00:03:36,080 --> 00:03:38,160 Speaker 1: have you? Really, that's what clean beauty is all about. 57 00:03:38,520 --> 00:03:41,360 Speaker 1: And where does the name credo come from? So credo 58 00:03:41,720 --> 00:03:47,680 Speaker 1: is Latin for I believe, and it's it's like street cred. Yeah, 59 00:03:47,720 --> 00:03:51,360 Speaker 1: it could be that it's a holistic belief in feeling 60 00:03:51,400 --> 00:03:53,720 Speaker 1: better and buying products that are good for you? And 61 00:03:53,800 --> 00:03:55,480 Speaker 1: where did this come from? Tell us a little bit 62 00:03:55,480 --> 00:03:59,080 Speaker 1: about your history in cosmetics. So I grew up in 63 00:03:59,120 --> 00:04:02,520 Speaker 1: beauty like you. Spent some time at est Ladder companies. 64 00:04:02,560 --> 00:04:05,040 Speaker 1: I started there when I was nineteen years old. And 65 00:04:05,080 --> 00:04:07,520 Speaker 1: what was your first job there and your last job? 66 00:04:07,800 --> 00:04:10,320 Speaker 1: So my first job there when this was when the 67 00:04:10,320 --> 00:04:13,119 Speaker 1: economy was in a very different place. So I stay. 68 00:04:13,160 --> 00:04:15,960 Speaker 1: Ladder at the time had regional offices all over the country, 69 00:04:16,000 --> 00:04:19,080 Speaker 1: and I was based out in northern California and one 70 00:04:19,120 --> 00:04:21,560 Speaker 1: of the regional offices, and I was an admin. I 71 00:04:21,600 --> 00:04:24,360 Speaker 1: got tea and coffee, I prepared for Mr Lauder to 72 00:04:24,440 --> 00:04:28,000 Speaker 1: come own, I got ready for visits, and it was 73 00:04:28,120 --> 00:04:30,800 Speaker 1: It was a fantastic company for me as a nineteen 74 00:04:30,839 --> 00:04:33,160 Speaker 1: year old girl. You know, I thought I was going 75 00:04:33,240 --> 00:04:36,680 Speaker 1: to go to college and you know, have a very 76 00:04:36,680 --> 00:04:39,520 Speaker 1: different path in life. And you know, I started to 77 00:04:39,560 --> 00:04:42,200 Speaker 1: progress with an est Ladder and ended up in makeup 78 00:04:42,240 --> 00:04:44,479 Speaker 1: marketing in New York um with it. So you never 79 00:04:44,520 --> 00:04:48,400 Speaker 1: went to college. I actually went to night school through Ladder. Yeah, 80 00:04:48,600 --> 00:04:51,159 Speaker 1: and so they had a tuition reimbursement program and it 81 00:04:51,240 --> 00:04:53,080 Speaker 1: was life changing for me. So I did that at 82 00:04:53,160 --> 00:04:56,479 Speaker 1: night while I worked during the day, and you know, 83 00:04:56,520 --> 00:04:59,200 Speaker 1: it opened a ton of doors for me. So beauty 84 00:04:59,240 --> 00:05:02,279 Speaker 1: became you know, it was my path. And so I 85 00:05:02,400 --> 00:05:06,200 Speaker 1: ended up leaving Ladder to go to this concept called 86 00:05:06,240 --> 00:05:09,000 Speaker 1: Sephora that no one had heard of. And it was 87 00:05:09,000 --> 00:05:12,280 Speaker 1: funny because my my last meeting at St Ladder I 88 00:05:12,360 --> 00:05:14,719 Speaker 1: was you know, you know how you congregated waiting for 89 00:05:14,760 --> 00:05:17,680 Speaker 1: conference rooms in the GM building. We were standing there 90 00:05:17,720 --> 00:05:19,679 Speaker 1: and I said to my boss, what is this meeting 91 00:05:19,720 --> 00:05:22,440 Speaker 1: even about? She said, Oh, it's this concept called Sephora. 92 00:05:22,480 --> 00:05:25,160 Speaker 1: It's not going anywhere. What was your role at Sephora? 93 00:05:25,440 --> 00:05:28,000 Speaker 1: So there, Um, there was only about five of us 94 00:05:28,040 --> 00:05:30,920 Speaker 1: at the time. UM and uh, this is back when 95 00:05:30,920 --> 00:05:33,839 Speaker 1: travel retail was very bad. Now it's making a resurgence again. 96 00:05:34,360 --> 00:05:38,360 Speaker 1: But pre nine eleven, DFS was a big part of 97 00:05:38,680 --> 00:05:42,480 Speaker 1: um LVMH's holding Duty Free Shop Beuty Free Shop exactly, 98 00:05:43,080 --> 00:05:45,640 Speaker 1: so we actually shared a lot of resources with them, 99 00:05:45,640 --> 00:05:47,520 Speaker 1: so we were able to have our team quite small 100 00:05:47,839 --> 00:05:50,160 Speaker 1: in merchandising and planning. So I started out as an 101 00:05:50,160 --> 00:05:54,320 Speaker 1: inventory planner there and UM quickly moved over into merchandizing. 102 00:05:54,640 --> 00:05:56,080 Speaker 1: Like I said, there was very few of us. Was 103 00:05:56,120 --> 00:05:59,240 Speaker 1: a wild, wild ride you know, we opened stores, we 104 00:05:59,360 --> 00:06:03,000 Speaker 1: met with ands, we wore a ton of hats, and 105 00:06:03,000 --> 00:06:05,080 Speaker 1: we were all, you know, in our early twenties. But 106 00:06:05,160 --> 00:06:09,200 Speaker 1: that's where I met Shashi Batra, who was my boss, 107 00:06:09,279 --> 00:06:13,480 Speaker 1: my mentor, my friend and the nicest guy. The nicest 108 00:06:13,480 --> 00:06:16,760 Speaker 1: guy just always this, you know when people say that, 109 00:06:17,040 --> 00:06:19,320 Speaker 1: he was truly always that way, and that was what 110 00:06:19,560 --> 00:06:22,560 Speaker 1: was such a gift being able to work with him. 111 00:06:22,600 --> 00:06:25,920 Speaker 1: We worked at Sephora together for many years and then 112 00:06:26,640 --> 00:06:29,760 Speaker 1: moved on to actually back to Esteladder where they had 113 00:06:29,760 --> 00:06:33,680 Speaker 1: acquired a couple of brands, Rodan and Fields and our Fahn, 114 00:06:34,640 --> 00:06:37,360 Speaker 1: and we ran those brands for a few years and 115 00:06:37,400 --> 00:06:40,080 Speaker 1: then ultimately, you know, kind of took different paths over 116 00:06:40,080 --> 00:06:43,000 Speaker 1: the next couple of years, and um I was back 117 00:06:43,040 --> 00:06:46,400 Speaker 1: at Sephora, if you can believe it, um second tour 118 00:06:46,440 --> 00:06:50,800 Speaker 1: of duty, and um he started contacting me about this 119 00:06:50,880 --> 00:06:53,560 Speaker 1: idea that he had. And originally the idea for Credo 120 00:06:53,760 --> 00:06:57,080 Speaker 1: was that we would acquire a smaller company and build 121 00:06:57,120 --> 00:07:00,200 Speaker 1: from it. But over time, you know, we couldn't find 122 00:07:00,240 --> 00:07:05,120 Speaker 1: anything that fit what we envisioned Credo to be, so 123 00:07:05,200 --> 00:07:07,640 Speaker 1: we just said, you know, we did the sets Aphora. 124 00:07:07,760 --> 00:07:10,320 Speaker 1: We were part of this pioneering movement that back in 125 00:07:10,360 --> 00:07:13,680 Speaker 1: the day everybody said would never be done open cell 126 00:07:13,960 --> 00:07:16,800 Speaker 1: and getting all these brands to leave these big retailers 127 00:07:16,840 --> 00:07:20,360 Speaker 1: like Nordstrom and Macy's, and so we just went for 128 00:07:20,440 --> 00:07:22,760 Speaker 1: it on our own. But you already had the idea 129 00:07:22,800 --> 00:07:26,360 Speaker 1: of only sourcing clean brands. Yes, So where did that? 130 00:07:26,400 --> 00:07:30,200 Speaker 1: Where did that come from? Well, in our naivete, we 131 00:07:30,240 --> 00:07:35,240 Speaker 1: originally started the Credo idea with all natural brands, and 132 00:07:35,320 --> 00:07:39,080 Speaker 1: that quickly came to pass that as we learned more 133 00:07:39,120 --> 00:07:43,960 Speaker 1: about the product development process of these brands that they 134 00:07:44,040 --> 00:07:48,520 Speaker 1: were really safe synthetics mixed with plant ingredients, and so 135 00:07:49,080 --> 00:07:51,440 Speaker 1: obviously calling them natural was going to be get us 136 00:07:51,440 --> 00:07:54,320 Speaker 1: into some really hot water. So you took us some 137 00:07:54,400 --> 00:07:57,160 Speaker 1: time to figure out this clean thing, this this name 138 00:07:57,200 --> 00:08:00,000 Speaker 1: for clean, because for us, Credo is a beauty store 139 00:08:00,160 --> 00:08:03,000 Speaker 1: first and foremost that everything happens to be good for you. 140 00:08:10,320 --> 00:08:14,720 Speaker 1: And what year did Credo the first door open? Yeah, 141 00:08:14,920 --> 00:08:18,720 Speaker 1: we opened San Francisco, and then we launched our website 142 00:08:18,760 --> 00:08:23,080 Speaker 1: and that same year, and you know, we really wanted 143 00:08:23,120 --> 00:08:26,920 Speaker 1: it to be not crunchy, not hippie, tried to find 144 00:08:27,000 --> 00:08:29,640 Speaker 1: words that we felt were still optimistic and inspirational about 145 00:08:29,640 --> 00:08:32,560 Speaker 1: beauty and clean for us at the time felt really 146 00:08:32,600 --> 00:08:35,959 Speaker 1: like sterile and and not fun, and we thought should 147 00:08:36,040 --> 00:08:40,160 Speaker 1: be safe, should be healthy, and we landed on clean honestly, 148 00:08:40,200 --> 00:08:42,280 Speaker 1: for lack of a better term. You know, we had 149 00:08:42,400 --> 00:08:45,600 Speaker 1: started to hear it in the food movement and you know, 150 00:08:45,960 --> 00:08:48,160 Speaker 1: really decided, well, it's the best thing that we can 151 00:08:48,160 --> 00:08:50,720 Speaker 1: think of for now to position what we're trying to 152 00:08:50,720 --> 00:08:53,680 Speaker 1: do so people understand it. Do you so, wellness as 153 00:08:53,720 --> 00:08:57,400 Speaker 1: well as beauty, like all those supplements that you see everywhere, Yeah, 154 00:08:57,440 --> 00:09:00,200 Speaker 1: we do. You know, for us, we're mainly a out 155 00:09:00,200 --> 00:09:03,600 Speaker 1: skincare and makeup. We are stores are only you know, 156 00:09:03,760 --> 00:09:06,360 Speaker 1: four walls and a certain amount of score footage, so 157 00:09:06,400 --> 00:09:09,280 Speaker 1: we can't be everything. But we we do dabble a 158 00:09:09,320 --> 00:09:12,480 Speaker 1: little bit in ingustibles and our customer really really likes that. 159 00:09:12,720 --> 00:09:15,120 Speaker 1: So I'm very curious, how do you decide who to 160 00:09:15,160 --> 00:09:17,520 Speaker 1: work with and once you do work with them, what's 161 00:09:17,600 --> 00:09:21,960 Speaker 1: your collaboration like and what are some of the brands? Well, 162 00:09:22,000 --> 00:09:24,800 Speaker 1: just from our super practical sense, you know, we obviously 163 00:09:24,840 --> 00:09:27,360 Speaker 1: were merchants, so we want to find a white space 164 00:09:27,400 --> 00:09:29,560 Speaker 1: in the store and not have too much of the 165 00:09:29,640 --> 00:09:32,959 Speaker 1: same thing. And we want to make sure that they 166 00:09:33,000 --> 00:09:37,280 Speaker 1: meet our ingredient criteria and our Credo Clean standard. But 167 00:09:37,480 --> 00:09:40,560 Speaker 1: beyond that, you know, we're really nice people and we 168 00:09:40,640 --> 00:09:43,320 Speaker 1: really like to work with really nice people. So that's 169 00:09:43,320 --> 00:09:45,800 Speaker 1: that's honestly a big factor. Can I work with this 170 00:09:45,840 --> 00:09:49,160 Speaker 1: person all the time? Well, how closely do you work together? 171 00:09:49,360 --> 00:09:52,960 Speaker 1: Really closely? Because it is you know, the one The 172 00:09:53,040 --> 00:09:55,600 Speaker 1: one thing that has been a big learning for us 173 00:09:55,760 --> 00:09:58,720 Speaker 1: as we started this company was we thought we could 174 00:09:58,760 --> 00:10:01,520 Speaker 1: be more of a resource for our brands because they 175 00:10:01,520 --> 00:10:06,520 Speaker 1: were coming from you know, um more you know, grassroots beginnings, 176 00:10:06,559 --> 00:10:09,360 Speaker 1: and they didn't have huge money behind them. They were 177 00:10:09,400 --> 00:10:11,600 Speaker 1: really you know, kind of hustling on their own to 178 00:10:11,640 --> 00:10:14,480 Speaker 1: make these brands scale, and so we thought we could 179 00:10:14,480 --> 00:10:17,200 Speaker 1: give more of our resources to help them grow at 180 00:10:17,240 --> 00:10:20,959 Speaker 1: retail as we as we learned it it takes too much. 181 00:10:21,000 --> 00:10:23,600 Speaker 1: So we really need them to invest in people to 182 00:10:23,720 --> 00:10:28,800 Speaker 1: support a retail business. And I think them understanding that 183 00:10:28,960 --> 00:10:31,840 Speaker 1: it's not about getting the po it's about what you 184 00:10:31,920 --> 00:10:33,880 Speaker 1: do once it hit the shelf. I don't think people 185 00:10:33,960 --> 00:10:37,480 Speaker 1: understand that unless you have experience. Yeah, it's it's called 186 00:10:37,559 --> 00:10:40,079 Speaker 1: driving a business. I love to be on every little 187 00:10:40,120 --> 00:10:43,240 Speaker 1: detail even things that you think are so easy. Yeah, 188 00:10:43,280 --> 00:10:45,640 Speaker 1: and it is a hustle. You have to really be 189 00:10:45,720 --> 00:10:49,400 Speaker 1: ready to put in your a game. Because I I've 190 00:10:49,440 --> 00:10:52,360 Speaker 1: taught in the past one section of a green Beauty 191 00:10:52,480 --> 00:10:55,280 Speaker 1: entrepreneur class, which I thought was a really good little curriculum. 192 00:10:55,320 --> 00:10:58,600 Speaker 1: My friend was offering and I said, you know, you 193 00:10:58,640 --> 00:11:00,640 Speaker 1: can either start your own brand or you can go 194 00:11:00,679 --> 00:11:02,280 Speaker 1: out into your front yard and lie a pile of 195 00:11:02,360 --> 00:11:05,559 Speaker 1: money on fire. You would be equally right, because it 196 00:11:05,800 --> 00:11:09,240 Speaker 1: is really, really hard. It's really hard to rise up 197 00:11:09,280 --> 00:11:12,800 Speaker 1: beyond the fray of other brands. There's hundreds and hundreds 198 00:11:12,840 --> 00:11:15,080 Speaker 1: of brands out there. So how do you get yours 199 00:11:15,080 --> 00:11:17,480 Speaker 1: in front of a customer and make them try it 200 00:11:17,520 --> 00:11:20,000 Speaker 1: and use it? That takes a lot of work, and 201 00:11:20,120 --> 00:11:24,920 Speaker 1: it takes money, and it takes time. But also it's 202 00:11:25,000 --> 00:11:28,120 Speaker 1: more than that, because you have to have a point 203 00:11:28,120 --> 00:11:30,400 Speaker 1: of difference, you know, and what is that point of 204 00:11:30,440 --> 00:11:32,520 Speaker 1: different and what is it? And not just because if 205 00:11:32,559 --> 00:11:35,280 Speaker 1: I hear the story about one more founder of a 206 00:11:35,320 --> 00:11:38,760 Speaker 1: makeup brand that tells about her experience, I had this 207 00:11:38,840 --> 00:11:41,240 Speaker 1: and then I did this, No, go beyond that. What 208 00:11:41,440 --> 00:11:43,760 Speaker 1: is the company about? Yes? Oh, please don't tell me 209 00:11:43,800 --> 00:11:47,120 Speaker 1: that you couldn't find what you were looking exactly. Yeah, 210 00:11:47,160 --> 00:11:51,400 Speaker 1: please don't tell me. Let's be right. So if you 211 00:11:51,440 --> 00:11:53,400 Speaker 1: can't tell me why your products different and why it's 212 00:11:53,400 --> 00:11:55,319 Speaker 1: going to stand out at the RITO, that's going to 213 00:11:55,400 --> 00:11:59,880 Speaker 1: be not a successful start. And what's the biggest surprise 214 00:12:00,280 --> 00:12:03,120 Speaker 1: that you have seen in your business compared to a 215 00:12:03,200 --> 00:12:09,400 Speaker 1: traditional sophora. The biggest surprise has been two fold. So 216 00:12:09,480 --> 00:12:12,640 Speaker 1: I think the first is meeting all these brands that 217 00:12:13,559 --> 00:12:17,400 Speaker 1: don't come from, you know, this big conventional background with 218 00:12:17,440 --> 00:12:21,600 Speaker 1: all this money, and actually really scaling and becoming successful. 219 00:12:22,040 --> 00:12:24,640 Speaker 1: You know, we thought when we first started meeting these brands, 220 00:12:24,640 --> 00:12:29,800 Speaker 1: they were physicians and futures traders and flight attendants, and 221 00:12:29,800 --> 00:12:32,600 Speaker 1: it came from this variety of backgrounds. But for whatever reason, 222 00:12:33,040 --> 00:12:35,559 Speaker 1: they were impassioned to start the brand that they created 223 00:12:35,600 --> 00:12:39,280 Speaker 1: that caught our interest, and we thought, okay, we'll be 224 00:12:39,320 --> 00:12:42,040 Speaker 1: the resource for them, we can help them scale and grow. 225 00:12:42,600 --> 00:12:46,080 Speaker 1: We sorely, sorely underestimated how much time that would take 226 00:12:46,080 --> 00:12:49,240 Speaker 1: of ours. So had there been brands that you've believed 227 00:12:49,240 --> 00:12:52,440 Speaker 1: in that you've had to walk away from because of it? Yes, yes, 228 00:12:52,559 --> 00:12:55,719 Speaker 1: I say that I've discontinued some of the most beautiful 229 00:12:55,720 --> 00:12:58,760 Speaker 1: brands you've ever seen. You know, we're only a handful 230 00:12:58,800 --> 00:13:03,520 Speaker 1: of people try to take on a pretty big endeavor 231 00:13:04,040 --> 00:13:08,480 Speaker 1: and on the brand side, if without having that that 232 00:13:08,800 --> 00:13:12,720 Speaker 1: kind of well rounded, conventional beauty background, they weren't prepared 233 00:13:12,840 --> 00:13:15,440 Speaker 1: for the hustle it takes. The retail. Yeah, well, I 234 00:13:15,440 --> 00:13:17,600 Speaker 1: think that we're in the middle of this like major 235 00:13:17,880 --> 00:13:22,360 Speaker 1: makeup you know revolution, because you've got the the old 236 00:13:22,440 --> 00:13:26,400 Speaker 1: big brands, You've got the influencer brands you know that 237 00:13:26,440 --> 00:13:29,200 Speaker 1: are now selling mostly digital, and then you've got the 238 00:13:29,200 --> 00:13:32,440 Speaker 1: clean brands. It's hard, you know, I think for a 239 00:13:32,440 --> 00:13:36,080 Speaker 1: customer to kind of understand what she should look for, 240 00:13:36,160 --> 00:13:38,680 Speaker 1: Like what what do you think people should look for? Well, 241 00:13:38,720 --> 00:13:41,600 Speaker 1: it's so fun because I you know, I was thinking 242 00:13:41,640 --> 00:13:45,360 Speaker 1: about clean beauty and how it's evolved over time and 243 00:13:45,400 --> 00:13:47,240 Speaker 1: what people ask for. You know, back if you had 244 00:13:47,240 --> 00:13:51,120 Speaker 1: asked me this question, I would say, it's always the same. 245 00:13:51,160 --> 00:13:55,760 Speaker 1: It's mascara, shampoo, sunscreen, and lipstick. Those are like the 246 00:13:55,840 --> 00:13:58,520 Speaker 1: four things people tended to come in where they had 247 00:13:58,520 --> 00:14:01,079 Speaker 1: been like they had had like this ster child ingredient 248 00:14:01,200 --> 00:14:04,240 Speaker 1: that was you know, really blasted from the rooftops about 249 00:14:04,360 --> 00:14:07,800 Speaker 1: how it could really be harmful to humans or our planet. 250 00:14:08,120 --> 00:14:09,960 Speaker 1: But what's so fun now is when I talk to 251 00:14:10,000 --> 00:14:12,400 Speaker 1: the stores and spend time in the stores, they say, 252 00:14:12,440 --> 00:14:15,400 Speaker 1: that's a rarity now, it's a rarity that people come 253 00:14:15,400 --> 00:14:20,200 Speaker 1: in asking for help or navigation. That it's just understood 254 00:14:20,440 --> 00:14:23,320 Speaker 1: more about what clean beauty is. That's super exciting for us, 255 00:14:23,880 --> 00:14:26,400 Speaker 1: and it's more about you know, we know more now, 256 00:14:26,520 --> 00:14:29,640 Speaker 1: So why why would you choose anything different now that 257 00:14:29,680 --> 00:14:33,240 Speaker 1: you know? It's like food and kind of the awakening 258 00:14:33,280 --> 00:14:39,120 Speaker 1: that people had with food. So what's your personal beauty ritual? Like? 259 00:14:39,200 --> 00:14:42,240 Speaker 1: What products do you use? And where could people start? Yes, 260 00:14:42,520 --> 00:14:45,560 Speaker 1: So I have a lot of good and tried and 261 00:14:45,680 --> 00:14:48,840 Speaker 1: true products. My favorites that I always go back to 262 00:14:48,920 --> 00:14:55,800 Speaker 1: our Josh Rosebrick tinted day Cream. January Labs has a 263 00:14:55,880 --> 00:14:58,360 Speaker 1: restorative tonic mess that I've never heard of either of 264 00:14:58,360 --> 00:15:02,040 Speaker 1: those brands, so fantastic. Grown Alchemist has a cleanser that 265 00:15:02,120 --> 00:15:05,960 Speaker 1: I love. But I think what's what's most fun to 266 00:15:06,000 --> 00:15:10,080 Speaker 1: talk about are with our stores and even with ourselves, 267 00:15:10,280 --> 00:15:13,720 Speaker 1: is what's the one conventional product you thought you would 268 00:15:13,800 --> 00:15:15,960 Speaker 1: never give up? And finally, you know, if you had 269 00:15:15,960 --> 00:15:18,080 Speaker 1: asked me that five years ago, I would say, do 270 00:15:18,160 --> 00:15:21,480 Speaker 1: your show messcara. But that's all changed now because the 271 00:15:21,520 --> 00:15:24,480 Speaker 1: innovation and the product development has gotten so much better. 272 00:15:24,760 --> 00:15:28,360 Speaker 1: But how bad is a regular mascara because it's on 273 00:15:28,400 --> 00:15:30,760 Speaker 1: your lashes, it's not even on your skin. It really 274 00:15:30,800 --> 00:15:33,080 Speaker 1: depends on what the product is and what the ingredient 275 00:15:33,160 --> 00:15:35,400 Speaker 1: listing is. That you have to think about the products 276 00:15:35,480 --> 00:15:37,440 Speaker 1: end of life as much as you do on your 277 00:15:37,440 --> 00:15:39,800 Speaker 1: own lashes. So it's going to be different about you 278 00:15:39,840 --> 00:15:42,160 Speaker 1: know what the ingredient listing is versus putting it on 279 00:15:42,160 --> 00:15:44,480 Speaker 1: your skin or putting it on your lashes. But you 280 00:15:44,520 --> 00:15:46,200 Speaker 1: know you are washing your face, that stuff is going 281 00:15:46,280 --> 00:15:48,280 Speaker 1: down the drain. You're throwing out your mascara when you're 282 00:15:48,280 --> 00:15:49,920 Speaker 1: done with it. So it depends on what's in it 283 00:15:49,960 --> 00:15:52,080 Speaker 1: and what it does to our environment. Also, and how 284 00:15:52,080 --> 00:15:54,400 Speaker 1: about deodorant. That was the first thing I heard years 285 00:15:54,400 --> 00:15:58,400 Speaker 1: ago that you should not use aluminum in your deodorant. 286 00:15:58,560 --> 00:16:01,360 Speaker 1: So what it What are your thoughts on that? So 287 00:16:01,440 --> 00:16:05,440 Speaker 1: deodorant is a hugely productive category for us. You know, 288 00:16:05,480 --> 00:16:10,000 Speaker 1: as merchants, we always try to make sure we're not 289 00:16:10,480 --> 00:16:13,680 Speaker 1: giving an overwhelming assortment to our customers. In deodorants, we 290 00:16:13,720 --> 00:16:16,520 Speaker 1: can continue to add deodorants, and it never takes away 291 00:16:16,560 --> 00:16:19,440 Speaker 1: from the existing business that's there, which is fascinating to us. 292 00:16:19,560 --> 00:16:23,280 Speaker 1: What's your number one selling deodorant? The two that are 293 00:16:23,280 --> 00:16:27,840 Speaker 1: the best selling our Corpus and Air deodorant. And I 294 00:16:27,880 --> 00:16:31,960 Speaker 1: think what customers have the toughest time finding a deodorant 295 00:16:32,000 --> 00:16:34,560 Speaker 1: that's actually effective for them. But you have to just 296 00:16:34,600 --> 00:16:38,040 Speaker 1: try different ones, because we will find you a deodorant 297 00:16:38,040 --> 00:16:42,880 Speaker 1: that works for you guaranteed. Because deodorants, like there's they 298 00:16:42,920 --> 00:16:47,359 Speaker 1: either get away the smell or they get away the moisture. Yes, chemically, 299 00:16:47,600 --> 00:16:50,920 Speaker 1: can you get away the smell? Yes, So that what's 300 00:16:51,000 --> 00:16:54,520 Speaker 1: killing the bacteria is either baking soda or arrowroot or 301 00:16:54,560 --> 00:16:57,280 Speaker 1: a combination a few of them. That's what aluminum is 302 00:16:57,320 --> 00:17:00,640 Speaker 1: doing in conventional deodorant products. So you don't want to 303 00:17:00,640 --> 00:17:03,800 Speaker 1: do is is try to stop sweat. Any physician will 304 00:17:03,840 --> 00:17:05,919 Speaker 1: tell you that's just not healthy no matter what. So 305 00:17:05,960 --> 00:17:09,399 Speaker 1: we don't carry anti purse prints, we carry deodorants. So 306 00:17:09,440 --> 00:17:12,919 Speaker 1: why can't at home people just buy arrowroot and baking soda, 307 00:17:13,400 --> 00:17:16,119 Speaker 1: mix them together and fluff it on. Yeah, I just 308 00:17:16,119 --> 00:17:18,359 Speaker 1: wonder if trying to d I y it. For sure, 309 00:17:19,000 --> 00:17:21,400 Speaker 1: baking soda can be really irritating. So it's all about 310 00:17:21,440 --> 00:17:23,800 Speaker 1: the combination and how much you put in it. But 311 00:17:23,880 --> 00:17:26,120 Speaker 1: certainly yeah, people could try to d I y itt 312 00:17:26,160 --> 00:17:28,520 Speaker 1: for sure, and what kind of shampoo and condition are 313 00:17:28,560 --> 00:17:31,159 Speaker 1: you into these days? So I love Evolve. It is 314 00:17:31,200 --> 00:17:34,760 Speaker 1: our bumble and bumble, let's say, of the clean space. 315 00:17:35,080 --> 00:17:36,720 Speaker 1: It really works for my hair. We don't carry a 316 00:17:36,720 --> 00:17:38,800 Speaker 1: ton of hair brands, and that's primarily because it's the 317 00:17:38,800 --> 00:17:41,119 Speaker 1: one category we think has a lot of room for growth. 318 00:17:41,200 --> 00:17:43,560 Speaker 1: So we carry Evolve and Inner Sense, which are two 319 00:17:43,600 --> 00:17:47,040 Speaker 1: brands that have been fantastic partners and customers absolutely love them. 320 00:17:47,320 --> 00:17:50,479 Speaker 1: For us, who started Evolve actually came from Bumble and Bumble. 321 00:17:50,600 --> 00:17:52,520 Speaker 1: He went to the classes that I say a lot 322 00:17:52,520 --> 00:17:55,959 Speaker 1: are health and his mom had a fantastically productive salon 323 00:17:56,040 --> 00:17:58,359 Speaker 1: and sold a ton of bumble and Bumble products, and 324 00:17:58,400 --> 00:18:01,600 Speaker 1: so he started to educate himself onny ingredients and decided 325 00:18:01,720 --> 00:18:05,560 Speaker 1: he could do it a better way. Interesting, there's a 326 00:18:05,640 --> 00:18:08,600 Speaker 1: lot of interesting stories like that. I think meeting these 327 00:18:08,640 --> 00:18:11,760 Speaker 1: founders and and having these kind of conversations have been 328 00:18:11,760 --> 00:18:15,600 Speaker 1: probably the most rewarding part of this entire journey. And 329 00:18:15,840 --> 00:18:18,919 Speaker 1: do you see a big difference in age and your customers. 330 00:18:18,960 --> 00:18:21,640 Speaker 1: Are you getting just the young kids coming in? We 331 00:18:21,680 --> 00:18:24,439 Speaker 1: did at first, I think, you know, it's mainly between 332 00:18:24,520 --> 00:18:27,439 Speaker 1: twenty seven thirty four. There are people that you know, 333 00:18:27,480 --> 00:18:30,520 Speaker 1: had grown up with the Internet and we're much more 334 00:18:30,520 --> 00:18:33,200 Speaker 1: savvy about ingredients. I'm really interested. You know, we were 335 00:18:33,280 --> 00:18:36,600 Speaker 1: just talking in the store this morning about if customers 336 00:18:36,600 --> 00:18:40,080 Speaker 1: are shopping, they're making a conscientious decision on what to buy. 337 00:18:40,359 --> 00:18:42,359 Speaker 1: It could be beauty, it could be closed, it could 338 00:18:42,359 --> 00:18:45,200 Speaker 1: be be here, but they want to learn about that founder. 339 00:18:45,200 --> 00:18:47,119 Speaker 1: They want to know why they made that product. They 340 00:18:47,119 --> 00:18:49,879 Speaker 1: want to know their story. And if they're like, Okay, 341 00:18:49,920 --> 00:18:52,160 Speaker 1: well I I'm with I'm down with that, I aligned 342 00:18:52,160 --> 00:18:54,119 Speaker 1: with their story, then they'll buy it. And do you 343 00:18:54,119 --> 00:18:58,040 Speaker 1: do in store events? Tons? Tons? You know, for you 344 00:18:58,119 --> 00:19:01,000 Speaker 1: hear this word, the one buzz word that I personally 345 00:19:01,000 --> 00:19:02,879 Speaker 1: am sick of hearing, this omni channel. What does that 346 00:19:02,920 --> 00:19:07,000 Speaker 1: really mean for us? It's about an immersive customer experience. 347 00:19:07,040 --> 00:19:09,680 Speaker 1: So what is that Events are a huge part of that. 348 00:19:09,680 --> 00:19:11,960 Speaker 1: That is one our most favorite part of the job 349 00:19:12,440 --> 00:19:14,199 Speaker 1: because we change them up all the time, and we 350 00:19:14,280 --> 00:19:16,800 Speaker 1: have them all the time, and all these founders, you know, 351 00:19:16,880 --> 00:19:20,919 Speaker 1: almost have a celebrity following onto themselves because our customers 352 00:19:20,960 --> 00:19:23,320 Speaker 1: get so wrapped up in their story and their passion. 353 00:19:23,760 --> 00:19:26,720 Speaker 1: We also launched something called Creto Live. If you're sitting 354 00:19:26,760 --> 00:19:28,719 Speaker 1: on your couch in Houston, you can talk to our 355 00:19:28,720 --> 00:19:32,400 Speaker 1: salespeople via video in New York and learn more about 356 00:19:32,400 --> 00:19:36,040 Speaker 1: the products. See the formula here about the founder stories. 357 00:19:36,400 --> 00:19:39,560 Speaker 1: And one thing I've always wondered, because there's no like 358 00:19:39,640 --> 00:19:44,200 Speaker 1: traditional preservatives in these products. Have there been some formulas 359 00:19:44,200 --> 00:19:48,480 Speaker 1: that are harder than others to you know, maintain their freshness? Oh, 360 00:19:48,560 --> 00:19:52,560 Speaker 1: the preservative story. This is always such a topic. Yeah, 361 00:19:52,800 --> 00:19:57,000 Speaker 1: we allow our preservative called finox. It's a very doesn't 362 00:19:57,080 --> 00:19:59,520 Speaker 1: sound real, doesn't it sound like it grows in the ground. 363 00:19:59,600 --> 00:20:04,600 Speaker 1: What's it called? Does not fanaxi ethanol? And it's a controversial, 364 00:20:04,680 --> 00:20:09,080 Speaker 1: hot button ingredient. We have someone who is, I dare say, 365 00:20:09,080 --> 00:20:12,040 Speaker 1: a total badass and ingredients safety and environmental health. Her 366 00:20:12,119 --> 00:20:15,080 Speaker 1: name is Mia Davis. She has been guiding us along 367 00:20:15,119 --> 00:20:18,159 Speaker 1: the way. She was one of Greg Renfrew's first hires 368 00:20:18,160 --> 00:20:21,439 Speaker 1: that Beauty Counter and created their chemical policy and she 369 00:20:21,600 --> 00:20:24,080 Speaker 1: studied this ingredient for quite some time. We feel very 370 00:20:24,080 --> 00:20:26,679 Speaker 1: confident in the safety profile of it and if we 371 00:20:26,760 --> 00:20:29,600 Speaker 1: think about the alternative that you could potentially pick up 372 00:20:29,600 --> 00:20:34,719 Speaker 1: a moisturizer growing gross, disgusting bacteria. It's all about weighing 373 00:20:34,720 --> 00:20:37,400 Speaker 1: your options. What would you rather have? We would rather 374 00:20:37,480 --> 00:20:41,639 Speaker 1: have a preservative we feel strongly about and we know 375 00:20:41,720 --> 00:20:43,920 Speaker 1: it is going to keep that product um stable the 376 00:20:43,960 --> 00:20:46,760 Speaker 1: way that it should be, versus having a customer experience 377 00:20:46,800 --> 00:20:49,080 Speaker 1: something like that that's that's not okay. Do you think 378 00:20:49,080 --> 00:20:53,160 Speaker 1: there's any retailers that have a stricter Yeah, yeah, yeah, 379 00:20:53,200 --> 00:20:55,520 Speaker 1: there are a few that came out, you know, banning 380 00:20:55,880 --> 00:20:58,320 Speaker 1: phanoxi ethanol in it, and it kind of rears up 381 00:20:58,320 --> 00:21:01,320 Speaker 1: as a hot topic every couple of months, and um, 382 00:21:01,359 --> 00:21:04,080 Speaker 1: we we feel confident in our position though, because we 383 00:21:04,119 --> 00:21:07,240 Speaker 1: feel strongly in it, it opens the door for more brands. 384 00:21:07,520 --> 00:21:12,160 Speaker 1: And the one stereotype that we feel are confidently fighting 385 00:21:12,200 --> 00:21:14,479 Speaker 1: against is that these products can't be as effective as 386 00:21:14,560 --> 00:21:17,399 Speaker 1: conventional beauty. And that's a big part of it. You know, 387 00:21:17,600 --> 00:21:20,280 Speaker 1: they have to have shelf life and they have to 388 00:21:20,320 --> 00:21:23,760 Speaker 1: be efficacious. But what's with coconut oil? I mean, everyone 389 00:21:23,800 --> 00:21:27,159 Speaker 1: seems to have cocon oil in their blood, coconut oil lensors. 390 00:21:27,440 --> 00:21:30,320 Speaker 1: That's kind of died down now class CBD and now 391 00:21:30,359 --> 00:21:34,119 Speaker 1: it's all about CBS. CBD is the new hot ingredients. Well, 392 00:21:34,160 --> 00:21:36,560 Speaker 1: so maybe we have to do a coconut oil CBD 393 00:21:36,760 --> 00:21:38,879 Speaker 1: b B cream. We just thought of a new product 394 00:21:38,920 --> 00:21:41,679 Speaker 1: here today that's a really take all the buzzwords and 395 00:21:41,760 --> 00:21:52,600 Speaker 1: mix them all together. That's why you do. Yeah, what 396 00:21:52,680 --> 00:21:55,280 Speaker 1: are you hoping is going to happen in this category? 397 00:21:55,400 --> 00:21:59,600 Speaker 1: Like I've noticed lately that Walmart target a lot of 398 00:21:59,600 --> 00:22:03,960 Speaker 1: the coals. Everyone is, you know, jumping on the bandwig. 399 00:22:04,400 --> 00:22:05,679 Speaker 1: So what do you what do you hope is going 400 00:22:05,720 --> 00:22:08,119 Speaker 1: to happen for Credo? Yeah? We I mean, in one sense, 401 00:22:08,160 --> 00:22:11,439 Speaker 1: we love that because it brings more awareness to the space. 402 00:22:12,000 --> 00:22:15,240 Speaker 1: You know, when when people ask us about this this 403 00:22:15,359 --> 00:22:19,840 Speaker 1: niche or this trend, this is why we exist. So 404 00:22:19,920 --> 00:22:22,359 Speaker 1: this this is very much not a trend. This is 405 00:22:22,400 --> 00:22:26,280 Speaker 1: not going anywhere. So when when big maths retailers like 406 00:22:26,359 --> 00:22:31,159 Speaker 1: Target and CBS start identifying chemicals of concern, that's pretty 407 00:22:31,160 --> 00:22:33,080 Speaker 1: exciting for us. And when do you think the big 408 00:22:33,080 --> 00:22:35,840 Speaker 1: brands are gonna jump in? I think it's coming, you know, 409 00:22:35,880 --> 00:22:39,080 Speaker 1: I think from what I hear out there is they're 410 00:22:39,119 --> 00:22:41,399 Speaker 1: starting to actually identify and talk about when they're going 411 00:22:41,480 --> 00:22:44,840 Speaker 1: to omit ingredients and it it's progress. You are a 412 00:22:44,960 --> 00:22:49,159 Speaker 1: traveling working mother. How many kids to two kids? And 413 00:22:49,160 --> 00:22:52,760 Speaker 1: how do they again they're seventeen and fifteen, so you're 414 00:22:52,840 --> 00:22:54,720 Speaker 1: always on the go. What are some of the things 415 00:22:54,720 --> 00:22:57,560 Speaker 1: that you do to keep yourself together and not like 416 00:22:58,200 --> 00:23:00,639 Speaker 1: falling apart? So I have a firefy her husband who 417 00:23:00,720 --> 00:23:04,399 Speaker 1: helps four days and so that's really helped when the 418 00:23:04,440 --> 00:23:07,879 Speaker 1: kids were the hot firefighter husband, very hot firefighter husband. 419 00:23:09,200 --> 00:23:11,159 Speaker 1: So when he when the kids were little, that was 420 00:23:11,280 --> 00:23:14,879 Speaker 1: that was my lifeline. And my parents, you know, jumped 421 00:23:14,880 --> 00:23:17,040 Speaker 1: in there and helped when he could not when when 422 00:23:17,080 --> 00:23:20,560 Speaker 1: he was on duty. So just home, Uh, stability and 423 00:23:20,600 --> 00:23:24,480 Speaker 1: structure was a big part of allowing me to be successful. 424 00:23:24,880 --> 00:23:27,000 Speaker 1: Credo has been a lot, you know, it's been a 425 00:23:27,000 --> 00:23:29,680 Speaker 1: lot of time away, a lot of time at the office, 426 00:23:29,840 --> 00:23:32,240 Speaker 1: a lot of time on airplanes. Yes, how do you 427 00:23:32,320 --> 00:23:34,399 Speaker 1: keep fresh with all the flying? And what do you 428 00:23:34,440 --> 00:23:37,479 Speaker 1: do on the airplane? So I, you know, try to 429 00:23:37,720 --> 00:23:41,560 Speaker 1: wash my hands a thousand times. Sleep is key, and 430 00:23:41,800 --> 00:23:45,640 Speaker 1: you know, just trying to keep the stress levels down. 431 00:23:45,640 --> 00:23:47,240 Speaker 1: So I try to do you guys much as I 432 00:23:47,280 --> 00:23:50,560 Speaker 1: possibly can, because I think, you know, a less stressed 433 00:23:50,600 --> 00:23:54,240 Speaker 1: brain is the best thing for me for all of us. Yes, 434 00:23:54,280 --> 00:23:56,119 Speaker 1: and do do yoga by yourself where you do what 435 00:23:56,160 --> 00:23:58,040 Speaker 1: I do. Every once in a while, I can get 436 00:23:58,080 --> 00:24:00,119 Speaker 1: my daughter there. I go to six am class in 437 00:24:00,200 --> 00:24:01,959 Speaker 1: the morning. So it's very hard to get a seventeen 438 00:24:02,040 --> 00:24:04,159 Speaker 1: year old girl out of bed at all or a 439 00:24:04,200 --> 00:24:06,080 Speaker 1: sixty two year old woman here. And only I could 440 00:24:06,119 --> 00:24:08,280 Speaker 1: just I could wake up at six but in an 441 00:24:08,280 --> 00:24:10,679 Speaker 1: hour for my coffee in the newspaper, and I'll go 442 00:24:10,720 --> 00:24:14,160 Speaker 1: at seven. I have aspirations to go later. Yeah, why 443 00:24:14,160 --> 00:24:16,560 Speaker 1: can't you? You just need freto to get more six? 444 00:24:16,720 --> 00:24:20,800 Speaker 1: You're the boss, a little tiny, tiny type a. Yeah, 445 00:24:20,800 --> 00:24:22,960 Speaker 1: but I've learned how to be a minor. I can't wait. 446 00:24:24,400 --> 00:24:27,440 Speaker 1: So I guess you're not telling women to just throw 447 00:24:27,480 --> 00:24:29,600 Speaker 1: out what they have at home because people and wearing 448 00:24:29,640 --> 00:24:33,800 Speaker 1: conventional makeup forever. How do you tell our listeners how 449 00:24:33,840 --> 00:24:38,240 Speaker 1: they can get started and how to slowly transition their makeup? Yeah? 450 00:24:38,440 --> 00:24:41,720 Speaker 1: That The most common customer I would say is is 451 00:24:41,760 --> 00:24:44,160 Speaker 1: someone that is doing just that. You know, they've they've 452 00:24:44,200 --> 00:24:47,720 Speaker 1: finished their moisturizer or their lipstick or their sunscreen, and 453 00:24:47,760 --> 00:24:50,000 Speaker 1: they've heard about this clean thing and they want to 454 00:24:50,040 --> 00:24:52,720 Speaker 1: replace it with something that's good for them because it's expensive. 455 00:24:52,800 --> 00:24:55,080 Speaker 1: You don't to throw out everything in your bathroom. We 456 00:24:55,240 --> 00:24:59,200 Speaker 1: do this program called clean Swaps, and and really that's 457 00:24:59,240 --> 00:25:01,280 Speaker 1: if you came to us and sat down and dumped 458 00:25:01,280 --> 00:25:03,800 Speaker 1: out your makeup bag. It's us kind of bridging the 459 00:25:03,800 --> 00:25:06,960 Speaker 1: gap between conventional beauty products that you're using today and 460 00:25:07,119 --> 00:25:09,080 Speaker 1: the brands that we carry. So it's like, if you 461 00:25:09,200 --> 00:25:12,679 Speaker 1: love this formula and this pigment and this package that 462 00:25:12,760 --> 00:25:15,280 Speaker 1: it's in, you don't have to sacrifice, Like those days 463 00:25:15,320 --> 00:25:18,000 Speaker 1: are over. These people thinking that, you know, they somehow 464 00:25:18,040 --> 00:25:22,080 Speaker 1: have to sacrifice um substance for health, Like that's not 465 00:25:22,320 --> 00:25:25,439 Speaker 1: that's not the case anymore. These are beautiful, efficacious products 466 00:25:25,440 --> 00:25:29,119 Speaker 1: that smell good, they're in great packages there, they work, 467 00:25:29,680 --> 00:25:32,879 Speaker 1: and you can have the same benefits from these brands 468 00:25:32,880 --> 00:25:36,520 Speaker 1: as you can conventional. So it's not about us, you know, 469 00:25:36,600 --> 00:25:40,000 Speaker 1: disparaging other brands are saying bad things about conventional beauty brands. 470 00:25:40,000 --> 00:25:42,960 Speaker 1: It's really just bridging the gap for customers so they 471 00:25:43,000 --> 00:25:45,280 Speaker 1: know that they can get what they love from conventional 472 00:25:45,400 --> 00:25:49,280 Speaker 1: and clean beauty brands. So here's a speed round of questions. 473 00:25:50,000 --> 00:25:52,399 Speaker 1: What's the last thing you ate? The last thing I 474 00:25:52,680 --> 00:25:56,200 Speaker 1: ate is a kind bar. Did you not need launch today? 475 00:25:56,400 --> 00:25:59,600 Speaker 1: You know? Breakfast? You still in San Francisco? I am, 476 00:25:59,680 --> 00:26:01,800 Speaker 1: It's it's really rare for me to not have eaten 477 00:26:01,960 --> 00:26:05,240 Speaker 1: by this point. What's your go to cocktail? Oh? Easy, 478 00:26:05,320 --> 00:26:09,159 Speaker 1: tequila and club soda or Lacroix, which is a new find, 479 00:26:09,720 --> 00:26:13,160 Speaker 1: coconut Lacroix with a line. Really think you'd be disgusting? 480 00:26:13,200 --> 00:26:16,560 Speaker 1: Try it? Yeah? What's your one makeup item you can't 481 00:26:16,560 --> 00:26:21,320 Speaker 1: live without? Probably my trilogy hydrating creams. My skin is 482 00:26:21,400 --> 00:26:23,920 Speaker 1: so incredibly dry. It's the one thing that I absolutely love, 483 00:26:23,960 --> 00:26:25,880 Speaker 1: I can't do without. And how do you take your 484 00:26:25,920 --> 00:26:30,960 Speaker 1: makeup off at night? I wash with Dr Rogers cleanser 485 00:26:31,240 --> 00:26:34,160 Speaker 1: or Grown Alchemist cleanser and then I just use a 486 00:26:34,240 --> 00:26:37,919 Speaker 1: cute tip with water And does that take your makeup off? Too? Okay? 487 00:26:38,960 --> 00:26:41,879 Speaker 1: How do you fall asleep at night? Okay? How do 488 00:26:41,920 --> 00:26:44,520 Speaker 1: I fall asleep at night? I lay really, really, really still, 489 00:26:44,560 --> 00:26:47,560 Speaker 1: and I try to think of actually a beach in 490 00:26:47,600 --> 00:26:50,520 Speaker 1: the promise it's right, And every time my brain re 491 00:26:50,800 --> 00:26:53,320 Speaker 1: diverts to work, and then one thousand things I have 492 00:26:53,359 --> 00:26:55,600 Speaker 1: to worry about, I go back to that one beach, 493 00:26:55,760 --> 00:26:57,960 Speaker 1: And you know, that's that's awesome, and I do that 494 00:26:58,080 --> 00:27:00,520 Speaker 1: sometimes I have no trouble sleeping. Have you ever tried 495 00:27:00,680 --> 00:27:02,760 Speaker 1: the calmns? You know, you get it in the health 496 00:27:02,800 --> 00:27:05,960 Speaker 1: food store. It's a powder t of it. It's got 497 00:27:06,040 --> 00:27:09,160 Speaker 1: it's really full of magnesium. It just turns my brain 498 00:27:09,200 --> 00:27:12,240 Speaker 1: off and my muscles. Try that. And what's the last 499 00:27:12,240 --> 00:27:15,399 Speaker 1: book you read? Oh? The last book I read is 500 00:27:15,840 --> 00:27:19,760 Speaker 1: educated best book ever. So when do you read? So 501 00:27:20,040 --> 00:27:21,600 Speaker 1: it takes me a long time to finish a book 502 00:27:21,600 --> 00:27:23,680 Speaker 1: because I'm so tired every night because I don't sleep well. 503 00:27:24,000 --> 00:27:26,480 Speaker 1: I read about four pages on my kindle and then falseleep. 504 00:27:26,840 --> 00:27:30,159 Speaker 1: But I do it as much as possible because otherwise 505 00:27:30,200 --> 00:27:33,399 Speaker 1: you could just be on your email. Yeah, I's just 506 00:27:33,480 --> 00:27:35,800 Speaker 1: not healthy. See it's not my email that is a problem. 507 00:27:35,800 --> 00:27:39,120 Speaker 1: It's the Instagram because I'm a visual addict, and there's 508 00:27:39,160 --> 00:27:41,960 Speaker 1: just I don't google anymore. By the way, someone tells 509 00:27:41,960 --> 00:27:46,119 Speaker 1: me about something I searched the hashtag, and I feel, really, 510 00:27:46,240 --> 00:27:49,280 Speaker 1: I mean, you find people you're super interested in. This 511 00:27:49,320 --> 00:27:51,960 Speaker 1: woman on the plane, you know, takes what five six 512 00:27:51,960 --> 00:27:54,800 Speaker 1: hours by from San Francisco to New York. This woman 513 00:27:54,840 --> 00:27:56,920 Speaker 1: never put her phone down, not once. I was really 514 00:27:57,040 --> 00:27:59,159 Speaker 1: I was like, went between being really worried about her 515 00:27:59,200 --> 00:28:03,000 Speaker 1: neck and the sagging skin and just her eyeballs. Oh 516 00:28:03,040 --> 00:28:06,440 Speaker 1: my gosh. No, I I do watch movies on the airplane. Yeah, 517 00:28:06,680 --> 00:28:10,960 Speaker 1: and I also write books on the airplane. That's just lacker, Bobby, 518 00:28:12,080 --> 00:28:14,520 Speaker 1: I've only done nine. I think I was check email 519 00:28:15,160 --> 00:28:18,520 Speaker 1: a loser. Well, thank you so much for being here. 520 00:28:18,640 --> 00:28:21,480 Speaker 1: It's always a pleasure, and thank you for educating me 521 00:28:21,560 --> 00:28:25,920 Speaker 1: and everybody else. Thank you. We'll be watching, We'll be watching. Bye. 522 00:28:27,080 --> 00:28:30,080 Speaker 1: For more podcasts from I heart Radio, visit the I 523 00:28:30,200 --> 00:28:33,600 Speaker 1: heart Radio app, Apple podcast, or wherever you listen to 524 00:28:33,640 --> 00:28:34,679 Speaker 1: your favorite shows.