Speaker 1: We're going to start something called Housewives University, because for
Speaker 1: every one hundred housewives that have launched a business, I
Speaker 1: could give you ninety eight where the business has failed.
Speaker 1: So we can learn from successes and we can learn
Speaker 1: from failures. I've learned way more from my failures in
Speaker 1: business and other people's failures then I have other people's
Speaker 1: successes because everything looks easy, and when someone else succeeds,
Speaker 1: it looks easy. Let's think about what has worked and
Speaker 1: what hasn't worked overall. Candy Burris has been on the
Speaker 1: Housewives for years. She's a musician and she has stuck
Speaker 1: to her music career. It's a business. It's not a product.
Speaker 1: It's not an invention. It's not something where she really
Speaker 1: makes It is something where she can make money when
Speaker 1: she's not in the room, because if she has a
Speaker 1: that she's published, then she can still make residual income
Speaker 1: on it. But it's something that she's doing that she
Speaker 1: can always rely on and she can always get paid
Speaker 1: to do it. Has Candy Burr's had any businesses where
Speaker 1: it's a product that you can still buy, meaning she's
Speaker 1: a business person that I respect because she's stuck to
Speaker 1: her roots. In singing. She hasn't like become a chef
Speaker 1: on the show, although she does own restaurants. Oh, Candy
Speaker 1: owns restaurants, so she's gone into the restaurant business. Have
Speaker 1: those remained successful? Has there been a product line that's
Speaker 1: come out of that? Where's the residual success? The true
Speaker 1: success of someone in business is when they're making money
Speaker 1: when they're not in the room. So how is Candy
Speaker 1: Burris making money when she's not in the room. Does
Speaker 1: she have a product line for those restaurants? Does she
Speaker 1: have a food product line that has come from those restaurants?
Speaker 1: Are those restaurants all still open and are they all
Speaker 1: making money? Because that would be the true test. So
Speaker 1: Housewives University is going to be a business class based
Speaker 1: on housewives errors in business and their successes. So each
Speaker 1: week we're going to start with a different housewife and
Speaker 1: talk about how they've thrived and how they've failed and why.
Speaker 1: Ramona Singer she had made over a million dollars by
Speaker 1: the time she was thirty. She purchased her own Housewives house.
Speaker 1: It probably costs less than a million dollars and it
Speaker 1: is now worth probably five to six million dollars. Realistically,
Speaker 1: five to six million dollars in the Hampton's. So she
Speaker 1: was on the show in the beginning. She was one
Speaker 1: of the early people that actually had a business in
Speaker 1: the beginning, and it was her husband's business that did
Speaker 1: religious articles, and she quickly jumped in and was doing
Speaker 1: religious jewelry crosses and it was called True Faith Jewelry
Speaker 1: with an E. And she went to HSN a couple
Speaker 1: of times. I think she did okay, but HSN is very,
Speaker 1: very tricky, and you get caught inside a pyramid and
Speaker 1: you can't get out, and just because you sell, then
Speaker 1: you order more shit and you want to go back
Speaker 1: on and you're stuck with the inventory, and it's not
Speaker 1: It can be a model for some people like Isaac
Speaker 1: Musrahi or Lori Goldstein her name is, or certain people,
Speaker 1: but it's a world and you have to live there.
Speaker 1: And Isaac was on is on KVC. But you have
Speaker 1: to live there, dedicate your whole life to it. Be
Speaker 1: at at four o'clock in the morning and it's fucking crazy.
Speaker 1: And I left because I it was not for me.
Speaker 1: I hated it, I really did. It just wasn't for
Speaker 1: my personality. It's soul crushing, so she did that a
Speaker 1: little and then she was trying to sell and it
Speaker 1: was before e commerce and online, and like, I can't
Speaker 1: really give you a big mistake. It was just she
Speaker 1: didn't nail it. She didn't land it, you know. And
Speaker 1: the name was good because they started in religious articles,
Speaker 1: but then she made it into fashion. So now you've
Speaker 1: got like a religious adjacent name with fashion, costume, jewelry.
Speaker 1: And she wasn't that famous then, and she had no
Speaker 1: place to sell it. It just didn't land. She didn't
Speaker 1: have good distribution. She didn't have good distribution. And doesn't
Speaker 1: matter how good your ideas or how good your product is,
Speaker 1: because the product was fine, you need good distribution. You
Speaker 1: just saying it's a great idea and having good marketing
Speaker 1: and a publicist will not move the needle. Little shitty
Speaker 1: press articles will not move the needle. You have to
Speaker 1: kill yourself on it. And also she didn't have good distribution.
Speaker 1: And that was in two thousand and five. The world
Speaker 1: has changed drastically since then, but the principle of distribution
Speaker 1: has not changed. You need good distribution. The distribution platforms
Speaker 1: have changed. So now if you have amazing viral stuff
Speaker 1: on TikTok, doesn't matter. Where are they buying it, Where
Speaker 1: is it being distributing, Where is it being distributed? Do
Speaker 1: you have a good website? How are they buying it?
Speaker 1: So many times I have things that are so amazing,
Speaker 1: it doesn't matter. They like it, they love the idea,
Speaker 1: they want it. Now, where's the distribution? I have a
Speaker 1: wine right now. I've promoted it because something got out
Speaker 1: in the paparazzi in Europe. But like I'm annoyed because
Speaker 1: people are engaging in my posts, but it doesn't The
Speaker 1: distribution is just getting up. Now, in a month we'll
Speaker 1: have amazing distribution. Distribution matters way more than your idea.
Speaker 1: So then Ramona launches years later Ageless by Ramona. These
Speaker 1: are all businesses that have happened since they've been housewives.
Speaker 1: I don't need to discuss her liquidation business when she
Speaker 1: was thirty. Romona's in her sixties, so she late years later.
Speaker 1: We hear Ramona talk about Ageless in twenty eighteen. She's
Speaker 1: in her sixties, she's launching. She's launching a beauty line.
Speaker 1: She looks good, She's had many treatments. She looks good.
Speaker 1: It's just not the demo like who she's speaking to
Speaker 1: women in their sixties. Everybody wants to get the twenty
Speaker 1: five year old, the thirty five year old, the eighteen
Speaker 1: to forty nine year old. Like the sweet spot is
Speaker 1: the mom. She drives, an explorer, she buys ovens, she cooks,
Speaker 1: she cleans. That's who the advertisers want. They don't want
Speaker 1: the sixty five year old. They'll take the viewers. But
Speaker 1: it's not even counted in the demo. Advertisers don't even
Speaker 1: pay for that woman. So Ramona's in her sixties, and yes,
Speaker 1: people have different ages watch her, but for her to
Speaker 1: be ageless and you know, skew like she's got it,
Speaker 1: she doesn't have that young audience. And so that's why
Speaker 1: it's gonna be hard for her to do a skincare line.
Speaker 1: And I know she struggled with it, so that I'm
Speaker 1: gonna say has failed because that just it didn't. It didn't.
Speaker 1: It didn't Land. I've never heard of it. I've never
Speaker 1: seen it. It could be a secret society that buys it,
Speaker 1: but it definitely didn't Land. It definitely didn't make her
Speaker 1: any money. So True Faith Jewelry didn't make her any money.
Speaker 1: Ageless buy Ramona didn't make her any money after Truth
Speaker 1: Faith Jewelry, before Pino Grigio, that she had Ramona singer
Speaker 1: Pino Grigio. She had True Renewal, a skincare line that
Speaker 1: I saw at her house. She showed me the packaging.
Speaker 1: I'm sure all the products were great. Doesn't matter. If
Speaker 1: the product's great, doesn't matter, if the name is great,
Speaker 1: doesn't matter, if if the idea is great. She showed
Speaker 1: me the products on the heels of True Faith Jewelry.
Speaker 1: She comes out with True Renewal skincare, and it doesn't
Speaker 1: even spell the True the same. There's no link to
Speaker 1: these brands. And now I know they're jewelry and skincare
Speaker 1: and they're different. But like, she's not a well known
Speaker 1: person in either of these spaces. So she's gonna launch
Speaker 1: two brands. She's launching this one when the other one
Speaker 1: hasn't succeeded or launched, and now she's launching this one
Speaker 1: with True spelled differently, and it's confusing. It's a confusion
Speaker 1: in the marketplace. Wait a minute, you did True Faith
Speaker 1: doesn't have anything to do with that, but it's True Renewal,
Speaker 1: but it's spelled differently. The logos doing like should you
Speaker 1: connect to them. Should it have been True Faith and
Speaker 1: True Renewal and at least they're spelled similar the logo similer.
Speaker 1: Should her whole overall over arching brand have been True
Speaker 1: and then it's True Faith Jewelry, True Faith skincare Like
Speaker 1: both brands failed. It doesn't matter, but like it wasn't
Speaker 1: even a good attempt at branding and at a person
Speaker 1: like saying to you, I have multiple brands, so where
Speaker 1: does this live? And I'm telling you guys. We talked
Speaker 1: about her lack of distribution. She had also a lack
Speaker 1: of fluid marketing. It was confusion if I start, you know,
Speaker 1: that's why I have Rewives and under Rewives that one umbrella,
Speaker 1: we're gonna have Housewives University. It makes sense. It's about
Speaker 1: housewives and we have rerants because it's under Rewives. I
Speaker 1: have just Be unders Be, I have just Be Rants.
Speaker 1: I'm coming out with just Be Influenced, which is a
Speaker 1: podcast about, you know, deinfluencing effectively like things have to
Speaker 1: there's thought in that. Why didn't I throw Housewives reviewing
Speaker 1: under just Be because it'd be confusing. It's a different brand.
Speaker 1: It's not about just Be. It's not me just talking
Speaker 1: about topics. It's like I'm talking about housewift. So let's
Speaker 1: create a new world. Branding is critical and marketing is critical.
Speaker 1: I am I have an NBA in marketing. Okay, I'm
Speaker 1: just telling you I don't have an MBA. I didn't
Speaker 1: go to I am an expert at this. I just
Speaker 1: it's I'm a savant at this the way someone else
Speaker 1: is a savant at miles Travel Miles or you know,
Speaker 1: fucking quen Wa or whatever that I am a savant
Speaker 1: at this. Ramona had no marketing fluidity. It was all
Speaker 1: over the place. It was slapping your name and coming
Speaker 1: up with something different. So those failed. She's very smart.
Speaker 1: She's made money, she's been smart in certain things, and
Speaker 1: she's called herself a man of all things. She is
Speaker 1: not a mavan of all things. She's succeeded by her
Speaker 1: thirties in her liquidation business because she's a business person
Speaker 1: and she's a fucking hustler. And you want to ask
Speaker 1: her about your life insurance, you want to ask her
Speaker 1: about your four oh one K. She's great at that.
Speaker 1: She's better at that than I am. She's better at
Speaker 1: things that I am. But I have people that work
Speaker 1: with me that are better than that that I am.
Speaker 1: But Ramona is not good at fluidity in the brand
Speaker 1: marketing distribution. She just throw it up and thinks it's
Speaker 1: a good idea because the Housewives made people feel the
Speaker 1: need to do that. You don't have to be time
Speaker 1: to flush it out because you're worried because Bethani was
Speaker 1: on the cover of Forbes magazine. Why didn't I grab
Speaker 1: my bag? I need to grab a business and some
Speaker 1: dummy person partner. That sounded good in the meeting that
Speaker 1: they told me they were gonna gave me some guarantee.
Speaker 1: I did the deal. Why it's better than not having
Speaker 1: a deal. I forgot to tell you. Ramona also started
Speaker 1: a restaurant with some guy. So she started a restaurant
Speaker 1: with some random guy. And then Dorinda said it was
Speaker 1: supposed to be they approach Direnda, who cares. None of
Speaker 1: you want any of it. It's a fucking dog. We
Speaker 1: shot a scene at the restaurant. It never happened again,
Speaker 1: and she didn't really own part of the restaurant. It
Speaker 1: was probably a place that said you can say that
Speaker 1: to get us awareness and we'll give you a piece,
Speaker 1: And there was no piece because that's the housewives. Let's
Speaker 1: pretend we own something to all fucking grab whatever you
Speaker 1: could say you own because you need storyline and you
Speaker 1: want a chance to make some money and promote something.
Speaker 1: So this is all thrown together and it's not well
Speaker 1: thought out, and overall, I give Ramona's business acumen as
Speaker 1: a human being a solid B. I give her business
Speaker 1: acumen as a housewife with new ideas flushing it through
Speaker 1: a D. This is a D. I finally land on
Speaker 1: Ramona singer pino Grigio, which at one point when I
Speaker 1: had them mentioned it all. See with her she was
Speaker 1: doing five hundred cases, less than five hundred cas, like
Speaker 1: four hundred cases in a year, and she can blame
Speaker 1: her partner. Probably was her fucking partner. Doesn't matter. No
Speaker 1: one bought it. They didn't have good distribution. She probably
Speaker 1: didn't have a good partner. She slapped her name on
Speaker 1: it didn't have authenticity. You don't believe that she Just
Speaker 1: because you drink a lot of pino grigio doesn't mean
Speaker 1: you really understand the space and being an on a
Speaker 1: phile and are with a good wine maker and that
Speaker 1: this is a good idea and you don't want your
Speaker 1: name as a housewife when people are fucking ripping wigs
Speaker 1: off and flipping tables. You don't want your own name
Speaker 1: on this wine. It's like a liability. It's stupid, and
Speaker 1: you shouldn't name a wine after like a person. People
Speaker 1: want to think it's some gorgeous, beautiful, esoteric vineyard some
Speaker 1: life we're gonna buy into some Napa valley, weird name
Speaker 1: that you've never heard of. You know, Jordan Winery is
Speaker 1: a family name. You're picturing wealth, you're picturing grapes, you're
Speaker 1: picturing you know, people that were in downt Nabby the
Speaker 1: drank White, not Ramona Singer, fucking Pino Griggio. It's just
Speaker 1: the worst idea. The whole thing gets a D minus.
Speaker 1: I can't even give it a D. It gets a
Speaker 1: D minus. The whole thing is just actually, I'm gonna
Speaker 1: give it a D because true faith jewelry was connected
Speaker 1: to something that existed with her husband who had good
Speaker 1: probably manufacturing. And no, the whole thing gets a D minus.
Speaker 1: It's a D minus in the Housewives University class. My
Speaker 1: producers they're they're like viewers, thinking that certain things are
Speaker 1: successful when they don't realize they're not successful. One of
Speaker 1: them on here that is successful. It was Zaren Fabrics
Speaker 1: and Jill Zaren. She's got a successful business, but she
Speaker 1: didn't even really use the show. We're gonna get into it.
Speaker 1: We're gonna get knee deep into Housewives University and who
Speaker 1: succeeded and who failed, and you're gonna learn a lot,
Speaker 1: a lot more than you think. And because you have
Speaker 1: a website that has pictures of jewelry that you could
Speaker 1: buy one necklace that someone goes to order in China,
Speaker 1: where someone goes and buys stuff on Ali Baba and
Speaker 1: slaps a Sonia label in it, that's not a thriving,
Speaker 1: successful business necessarily. So we're gonna get knee deep into it.
Speaker 1: And the Housewives are the ultimate scammers of fake businesses.
Speaker 1: I have been on television and had to have real
Speaker 1: business conversations with people, and it's a fucking fake business.
Speaker 1: I'm sorry, not sorry, it's a fake business. I know
Speaker 1: it's a fake business. It's a storyline business. And the
Speaker 1: list will go on and on, and I'm gonna be
Speaker 1: fucking harsh because business is relentless and I'm not gonna
Speaker 1: fuck around here and play ah. But it's really cute
Speaker 1: and it was a cute, and there's no cute. You
Speaker 1: make money, you don't. It's successful, you don't. There's no
Speaker 1: cute in Housewives University. There's you have a successful business
Speaker 1: or you don't. What you do and what you don't do,
Speaker 1: And this I can speak on. I have businesses that
Speaker 1: have distribution worldwide and in a year, those small tiny businesses,
Speaker 1: I'll maybe make fifty thousand dollars. And that's not a
Speaker 1: say it's it's not a successful business. It's a it's
Speaker 1: a business. It's a thing. It's part of my licensing
Speaker 1: business overall, which is successful. And some of those things
Speaker 1: make a you know, provide a million dollars for me
Speaker 1: a year. But something that's throwing off fifty thousand dollars,
Speaker 1: which is more successful than Ramona's Sonia or any of
Speaker 1: those businesses a year, is not a successful business. Like
Speaker 1: we're going to define a successful business that like you
Speaker 1: could you could support yourself on it. It's a real functioning,
Speaker 1: thriving business. Most of these businesses are not successful. So
Speaker 1: we're going to learn a lot about what not to
Speaker 1: do in Housewives University and what to do