WEBVTT - HEATHER ADAMS: Heather Adams will make you known! 0:00:01.880 --> 0:00:16.120 Hi, Carol. She's a queen of talking a song. She's 0:00:16.200 --> 0:00:20.880 getting not afraid, so just let it flow. No one 0:00:20.960 --> 0:00:26.479 can do with quiet Carol. Learn this time for Caro 0:00:26.640 --> 0:00:31.520 learn WHOA Just so many things I love about Heather Adams. 0:00:31.560 --> 0:00:34.160 Just from the start. We share the love of Stanley. Yes, 0:00:34.200 --> 0:00:37.320 we both have our Stanley. Let's go and Stanley if 0:00:37.320 --> 0:00:39.600 you're listening, we ran through all the reasons why we 0:00:39.640 --> 0:00:44.440 love Stanley. Cups Heather, what are they well handle? Yep? 0:00:44.840 --> 0:00:48.920 Fit's in your cup holder? Yep? Huge? You know, holds 0:00:48.920 --> 0:00:52.319 a lot at one time, keeps everything cold. And what 0:00:52.360 --> 0:00:54.160 was it you said about the top grew top lit 0:00:54.200 --> 0:00:56.840 didn't fall a screw top lit? Yes, it's so good. 0:00:57.240 --> 0:00:59.200 And we both live in Nashville. I didn't know you 0:00:59.240 --> 0:01:03.280 lived in Nashville. Yes, I'm here. I'm just outside in Nashville. 0:01:03.320 --> 0:01:08.600 But yeah, so you're a baller. This is great, honestly, Like, 0:01:08.880 --> 0:01:12.440 I really love talking to people like you because you 0:01:12.480 --> 0:01:15.399 are the kind of woman behind the scenes, but you 0:01:15.480 --> 0:01:19.040 make the shit happen like you are that one that's 0:01:19.120 --> 0:01:22.839 like you have over You've launched over one hundred bestseller books. 0:01:22.840 --> 0:01:25.560 I mean that's a really big deal. Like I really 0:01:25.600 --> 0:01:27.520 want to know what it takes to launch a best 0:01:27.520 --> 0:01:30.000 seller because I'm not in a place to write a 0:01:30.000 --> 0:01:33.000 book right now, but I feel in the next ten years. 0:01:33.760 --> 0:01:36.240 It's not there yet, you know. Like I'm pretty good 0:01:36.280 --> 0:01:40.800 at like feeling my career. Yeah, I'm not ready, not 0:01:40.880 --> 0:01:44.160 ready yet. It's all around me. I'm like interviewing authors 0:01:44.200 --> 0:01:46.640 all the time. Tons of my friends have become best 0:01:46.680 --> 0:01:50.400 selling authors. I am like running into geniuses like you, 0:01:50.440 --> 0:01:53.040 and I'm like, I'm just gathering information, you know, I 0:01:53.120 --> 0:01:55.880 just want to gather information. I just want to know, 0:01:56.000 --> 0:01:58.320 and I'm sure a lot of people are really curious 0:01:58.320 --> 0:02:01.000 about what. Okay, So I'm to run through what you do, 0:02:01.040 --> 0:02:02.680 and then I really want to start off with, like, 0:02:03.160 --> 0:02:05.280 tell me about what it takes out a bestseller, because 0:02:05.320 --> 0:02:07.680 I am curious about that. I mean, it had a 0:02:07.760 --> 0:02:09.880 launch one just like quickly, just like I want to 0:02:09.919 --> 0:02:13.239 kind of stay sure, okay, But Heather, you are the 0:02:13.240 --> 0:02:17.240 CEO of Choice Media Communications, So that is like a 0:02:17.280 --> 0:02:21.280 branding You're like a branding expert launching. What is that exactly? 0:02:21.360 --> 0:02:24.120 What do you do over there? So? Choice is a 0:02:24.160 --> 0:02:29.160 boutique communications agency. We serve people in the entertainment and 0:02:29.240 --> 0:02:32.840 lifestyle business, you know, industries. So it might be somebody 0:02:32.880 --> 0:02:36.600 in food, it might be somebody in finance, it might 0:02:36.639 --> 0:02:41.120 be somebody in health and wellness. But they have something 0:02:41.240 --> 0:02:43.720 distinctive about them that we think we can get above 0:02:43.760 --> 0:02:48.919 the noise. We dors book them on the Today Show, 0:02:49.040 --> 0:02:52.359 get them in the New York Times. We do social 0:02:52.400 --> 0:02:56.320 media and digital media management, and then we do a 0:02:56.360 --> 0:02:59.920 ton of branding and strategy. So people come to us, 0:03:00.480 --> 0:03:02.639 you know, Caroline, for one of three reasons. They've got 0:03:02.680 --> 0:03:05.320 ten oars in the water. They don't know which or 0:03:05.440 --> 0:03:09.160 to paddle first. They have a podcast, they write books, 0:03:09.200 --> 0:03:12.120 they speak, they run a business, you know, they are 0:03:12.919 --> 0:03:15.760 running a family like they have all these things going on, 0:03:16.560 --> 0:03:18.920 and they don't know how to tell their story in 0:03:18.960 --> 0:03:21.679 a clear, concise and compelling way, and they need the 0:03:22.240 --> 0:03:24.360 roadmap and the plan for doing that. So that's one 0:03:24.480 --> 0:03:28.920 that's me, Yeah, that's right. Pick me, pick me, help me, 0:03:29.680 --> 0:03:32.240 help me. The second reason they come to us is 0:03:32.280 --> 0:03:35.760 they're looking for exposure. They want to be on Good 0:03:35.760 --> 0:03:38.760 Morning America, they want to be in Time magazine, they 0:03:38.800 --> 0:03:41.839 want to be on Lewis House or your podcast. Right, 0:03:42.920 --> 0:03:46.960 And they don't have the relationships in order to leverage 0:03:47.120 --> 0:03:50.360 and make that happen, they don't know the gatekeepers. And 0:03:50.400 --> 0:03:52.440 then the third reason they come as they're looking for 0:03:52.480 --> 0:03:55.280 an audience, they're known over here to these people, but gosh, 0:03:55.320 --> 0:03:57.480 if these people over here and who knew who they were, 0:03:57.720 --> 0:03:59.720 it would be a game changer for their business. And 0:04:00.000 --> 0:04:03.240 so those are the three reasons that people come to Choice. 0:04:03.280 --> 0:04:06.080 And I have an all female team. I'm really proud. 0:04:05.640 --> 0:04:10.040 That's good. Yeah, I like that about that at some point, 0:04:10.080 --> 0:04:13.720 but I um, but yeah, they you know, we're looking 0:04:13.760 --> 0:04:17.799 for people that we know we can do good work 0:04:17.839 --> 0:04:22.240 for because they have something distinctive about them that the 0:04:22.320 --> 0:04:27.200 target audience is gonna latch onto. Okay, do you think 0:04:27.240 --> 0:04:29.400 you could work with me? Maybe? Can we talk about 0:04:30.440 --> 0:04:34.440 Oh my gosh, Yeah, I feel like you're speaking to 0:04:34.480 --> 0:04:38.240 me because I feel like I have really found my groove. 0:04:38.360 --> 0:04:40.920 Like I think I still could be like narrowed and 0:04:41.040 --> 0:04:43.960 chipped away at, but like I've really found like my groove, 0:04:44.800 --> 0:04:47.960 and I this podcast has become great. But I'm like, Okay, 0:04:48.040 --> 0:04:50.080 what do we do. I've just like kind of walked 0:04:50.120 --> 0:04:52.800 blindly into this whole thing. Like Mike, I've had a 0:04:52.839 --> 0:04:55.600 million careers and anyone listening to my podcast for all 0:04:55.600 --> 0:04:58.000 these years knows that. But like, start off in music, 0:04:58.080 --> 0:05:01.000 then kind of moved over into like posting and TV 0:05:01.520 --> 0:05:04.919 and songwriting, and then I worked with record worked at 0:05:04.920 --> 0:05:07.760 a record label actually like in the industry, part in 0:05:08.200 --> 0:05:11.600 publishing company, and then started my podcast because I just 0:05:11.839 --> 0:05:15.320 know so many amazing people and have access access to 0:05:15.480 --> 0:05:20.320 all these brilliant minds, and it's taken off and is incredible. 0:05:20.400 --> 0:05:23.479 I mean, it's such a privilege to be with your 0:05:23.600 --> 0:05:28.520 listeners because your podcast is incredible, and so thank you. Yeah, 0:05:28.560 --> 0:05:35.599 women like you, Caroline are our ideal client because when 0:05:35.640 --> 0:05:39.120 we are the target consumer, when we're the person that 0:05:39.160 --> 0:05:41.720 you're trying to reach, we know what to do for you. 0:05:42.240 --> 0:05:45.440 And that's where we have the strongest partnerships are with 0:05:46.360 --> 0:05:49.240 those kinds of clients that we serve. But you know, 0:05:49.360 --> 0:05:55.720 so many people fall accidentally into like this career and 0:05:55.880 --> 0:05:58.839 there's all this success and it's like, oh my gosh, 0:05:58.880 --> 0:06:02.440 wait if we put some intention and some strategy around that, yes, 0:06:02.920 --> 0:06:05.880 and what can happen? Because you've done this because of 0:06:05.920 --> 0:06:08.440 the magic that you possess and the gifting that you 0:06:08.520 --> 0:06:12.120 possessed already, and so what if we put, you know, 0:06:12.240 --> 0:06:15.599 some actual like strategy around it. How could we like 0:06:15.720 --> 0:06:17.920 blow that up? You know? Okay, so can we just 0:06:18.000 --> 0:06:19.720 kind of like keep role playing just a little bit 0:06:19.760 --> 0:06:22.720 just to like let people know what actually happens with this, 0:06:22.880 --> 0:06:24.719 because I feel like I love to use myself as 0:06:24.760 --> 0:06:27.839 an example because I just love learning. But okay, so 0:06:27.920 --> 0:06:31.040 say we were going to like take my brand apart 0:06:31.160 --> 0:06:34.520 and we're like, Okay, you have this podcast you host, 0:06:34.720 --> 0:06:39.120 like it's it's really become a wonderful, beautiful, amazing outlet. 0:06:39.160 --> 0:06:41.240 Like I am so blessed that I get to have 0:06:41.880 --> 0:06:45.560 this beautiful community that you've built too, And I like, 0:06:45.839 --> 0:06:48.599 I love that I get to talk to people like you, 0:06:48.720 --> 0:06:51.080 Like that is so heart fueling to me. And I 0:06:51.120 --> 0:06:54.320 feel like anyone who finds this podcast and like enjoys 0:06:54.400 --> 0:06:57.200 these kind of conversations is going to be so stoked too, 0:06:57.279 --> 0:06:59.800 because I just like getting to talk to brilliant minds 0:06:59.800 --> 0:07:02.400 like yourself and then like chip it all away and 0:07:02.480 --> 0:07:04.240 understand it and figure out how you can apply that 0:07:04.279 --> 0:07:06.480 to your own life. It's just like it's just pearls 0:07:06.480 --> 0:07:09.120 of wisdom. So say, like people out there have a brand, 0:07:09.160 --> 0:07:10.800 like I have a brand, You've build something, but you 0:07:10.800 --> 0:07:12.560 really don't know what to do with it, Like where 0:07:12.560 --> 0:07:14.760 do you even start? What are the outlets to even 0:07:14.800 --> 0:07:18.880 think'st That's a great question. So the first thing we 0:07:18.960 --> 0:07:22.480 do is we start with a deep dive. We call 0:07:22.520 --> 0:07:26.400 it the Choice Collaborative, and it's like a strategic workshop 0:07:26.440 --> 0:07:28.880 that we do with you over the course of two days, 0:07:29.480 --> 0:07:32.720 and we hear your founder story. We hear how did 0:07:32.760 --> 0:07:36.080 you go from growing up in Texas to where you 0:07:36.120 --> 0:07:39.080 are now in Nashville with this podcast and this family, 0:07:39.120 --> 0:07:40.800 and you know, all the things that you have going 0:07:40.840 --> 0:07:43.720 on in your life right and we hear all of 0:07:43.720 --> 0:07:47.160 that right out of your mouth. We have dove deep 0:07:47.360 --> 0:07:51.000 into your brand long before you've stepped into that you know, 0:07:51.080 --> 0:07:54.000 collaborative with us, but hearing it out of your mouth 0:07:54.000 --> 0:07:56.360 and the language that you use and what you choose 0:07:56.400 --> 0:08:00.000 to tell us about and the touch points along that journey, 0:08:00.080 --> 0:08:03.000 we hear that from you first. Then what we do 0:08:03.320 --> 0:08:07.440 is we walk through how people are finding you now, 0:08:08.440 --> 0:08:12.760 who are those people that are consuming your content right 0:08:12.800 --> 0:08:15.720 now and who are the people that you're missing out 0:08:15.800 --> 0:08:18.320 on that Oh my gosh, if they knew that get 0:08:18.320 --> 0:08:20.880 Real existed, or if they knew about Carolina hobby and 0:08:20.880 --> 0:08:23.640 her community, like how would it be a game changer 0:08:23.680 --> 0:08:26.840 for your business? And then we create what we call 0:08:26.880 --> 0:08:31.320 a content wheel, and so this is three to five 0:08:31.600 --> 0:08:35.200 content pillars like imagine yourself at the center. Think of 0:08:35.240 --> 0:08:38.560 like an old school brainstorm like bubble that you would 0:08:38.559 --> 0:08:41.760 have done on the white boarding class, right, and you're 0:08:42.080 --> 0:08:44.520 doing all these thought bubbles off of you, but we're 0:08:44.559 --> 0:08:47.559 starting with you at this center, and we create three 0:08:47.600 --> 0:08:51.280 to five big content pillars that you were going to 0:08:51.360 --> 0:08:55.520 talk about all the time because it's what's true to Caroline. Right. 0:08:56.080 --> 0:08:59.679 So if I use me in Choice as an example, 0:09:00.000 --> 0:09:04.319 communications is one of our content pillars, right, we're communications experts. 0:09:05.120 --> 0:09:09.240 I've been a publicist and a PR professional for almost 0:09:09.280 --> 0:09:13.360 thirty years twenty eight years, So that's a huge bucket 0:09:13.520 --> 0:09:18.000 and a reason that people come to Choice. Entrepreneurship is another. 0:09:18.600 --> 0:09:21.680 A lot of our clients, probably ninety nine percent of 0:09:21.720 --> 0:09:26.559 them are entrepreneurs, and so they that the content around 0:09:26.600 --> 0:09:32.880 that pillar is really important to them. Another category for 0:09:33.040 --> 0:09:38.680 us is empowering women and leadership of our clients or female. 0:09:38.720 --> 0:09:41.960 I lead an all female team. I am very very 0:09:41.960 --> 0:09:46.920 passionate about equipping and empowering women specifically, and the vast 0:09:47.000 --> 0:09:50.280 majority of the people that are in our community are 0:09:50.360 --> 0:09:54.120 women who are trying to lead in some way. And 0:09:54.160 --> 0:09:57.079 then our last category is relationships. So this might be 0:09:57.480 --> 0:10:00.960 marriage or friendship or self care things like, but those 0:10:01.000 --> 0:10:03.480 are things that our women care about. So those are 0:10:03.679 --> 0:10:07.720 four of our content pillars at Choice. Well, what we 0:10:07.840 --> 0:10:10.400 do with you is we create that content wheel and 0:10:10.400 --> 0:10:12.960 so there's the big content pillars and then there's those 0:10:13.000 --> 0:10:16.400 subcategories that come off of it. So off of communications, 0:10:16.440 --> 0:10:19.960 we might have book publishing, we might have podcasting, we 0:10:20.080 --> 0:10:25.440 might have social media. You know, just examples crisis communications, 0:10:25.480 --> 0:10:29.200 like things that come off of communications, and we build 0:10:29.240 --> 0:10:34.640 that for the clients specifically. And everything that you create 0:10:34.760 --> 0:10:37.280 content wise, if it's for your social media, if it's 0:10:37.280 --> 0:10:39.679 a media interview you're doing, if you're writing a book, 0:10:39.720 --> 0:10:44.520 if you're doing a podcast, if you're speaking somewhere, if 0:10:44.559 --> 0:10:47.600 you're writing a blog post, if you're putting out a newsletter. Like, 0:10:47.800 --> 0:10:51.520 anywhere that you create content, it should go through this filter. 0:10:51.640 --> 0:10:54.240 It's kind of like a compass or your north star 0:10:54.400 --> 0:10:58.760 in your business. Because what happens to people is they 0:10:58.800 --> 0:11:02.840 start going squirrel, squirrel, squirrel, and they start talking about 0:11:02.920 --> 0:11:06.360 things that are not true to their brand because they 0:11:06.440 --> 0:11:08.680 think they need to talk about them because other people 0:11:08.720 --> 0:11:11.520 are talking about them, or they think it's popular, it's trendy, 0:11:11.640 --> 0:11:15.080 or you know whatever. And then what happens is people 0:11:15.240 --> 0:11:18.520 don't know what to come to you for. They don't know, 0:11:19.280 --> 0:11:21.280 like what is true to your brand because you're talking 0:11:21.280 --> 0:11:24.080 about eighty five different things and I can fall in 0:11:24.120 --> 0:11:27.560 that category sometimes just where you're like squirreling, yeah, and 0:11:27.640 --> 0:11:30.800 I'm so done. I'm so trying not to squirrel anymore, 0:11:30.880 --> 0:11:33.560 like I want. This is why this is totally like 0:11:33.880 --> 0:11:36.600 resonating with me what you're talking about, just like clearing 0:11:36.640 --> 0:11:39.000 it up, coming up with a strategy and a formula 0:11:39.040 --> 0:11:42.400 and a plan exactly. And then we take that content 0:11:42.440 --> 0:11:47.720 wheel and we create for you a mission, core values, 0:11:47.760 --> 0:11:50.560 and a tagline for your business. Now, some people come 0:11:50.600 --> 0:11:52.800 to us and they're ten years into their business and 0:11:52.840 --> 0:11:56.880 they've got something established, and we evaluate it and finesse 0:11:56.960 --> 0:11:59.520 it and clean it up or updated or elevated in 0:11:59.559 --> 0:12:02.280 some way. Sometimes they come to us and it's right 0:12:02.320 --> 0:12:05.080 on the money. But the vast majority of people that 0:12:05.120 --> 0:12:08.000 come to us have never thought about that, have never 0:12:08.040 --> 0:12:11.160 thought like, what is the reason I'm here, What is 0:12:11.200 --> 0:12:13.600 the what do I value? What do I believe? What 0:12:13.679 --> 0:12:17.960 am I delivering to my audience through my foundational elements? 0:12:19.080 --> 0:12:21.680 So I'll use you know Choice again as an example. 0:12:21.800 --> 0:12:26.840 So our mission is we see you, we understand you, 0:12:27.160 --> 0:12:29.760 we guide you, we make you known. So it's like 0:12:29.920 --> 0:12:32.720 four simple statements, but if you were to boil it down, 0:12:32.720 --> 0:12:37.560 it would be see, understand, guide, make known. That's why 0:12:37.600 --> 0:12:41.040 we're here. See you really take the time to hear 0:12:41.080 --> 0:12:44.400 the story, know the story, like see the full story anitionally, 0:12:44.520 --> 0:12:47.120 partnering with those people we think we can get above 0:12:47.160 --> 0:12:50.040 the noise, not just anybody that comes to Choice right, 0:12:50.559 --> 0:12:54.680 then understand you. We know it's one thing to be 0:12:54.760 --> 0:12:57.520 excited about you. It's another thing to know what to 0:12:57.559 --> 0:12:59.679 do for you that is going to move the needle 0:12:59.679 --> 0:13:02.280 in your business. Okay, so you have the steps like 0:13:02.440 --> 0:13:06.719 you guys have this vast rolodex in bandwidth of like 0:13:07.200 --> 0:13:09.160 you have a playbook. So like someone like me who 0:13:09.160 --> 0:13:11.280 doesn't know all the outlets or people to talk to, 0:13:11.480 --> 0:13:13.600 or where you should be spending your time or whatever, 0:13:13.800 --> 0:13:16.880 it's like you can immediately go like, like, what are 0:13:16.880 --> 0:13:19.640 the different exactly rightlets out there that you would plug 0:13:19.640 --> 0:13:23.679 people into and our you know, lane of expertises communications. 0:13:23.679 --> 0:13:27.320 We're not doing your taxes, you know, Um, we're not 0:13:27.440 --> 0:13:29.600 changing the oil in your car. Like, this is what 0:13:29.640 --> 0:13:33.360 we're specifically gifted at and competent in and have you know, 0:13:33.400 --> 0:13:35.960 a track record of success with and so that's where 0:13:36.000 --> 0:13:39.880 we're guiding you. So the understanding part is like, there 0:13:39.920 --> 0:13:42.080 are so many people that come to us, Caroline that 0:13:42.200 --> 0:13:45.199 needs something and we're like, we can tell you this 0:13:45.240 --> 0:13:46.800 is what you need, but we're not good at that 0:13:46.960 --> 0:13:50.040 or we don't offer that service. But here are three 0:13:50.080 --> 0:13:52.079 people that you should go talk to, you know, right. 0:13:52.640 --> 0:13:54.840 We want to make sure that the people that come 0:13:54.840 --> 0:13:57.400 to us that we say yes to are people that 0:13:57.440 --> 0:14:00.600 we know we can do really good work for. And 0:14:00.760 --> 0:14:03.320 so that's where the understand comes in. Then guide to 0:14:03.520 --> 0:14:06.520 use our friends here in Nashville story Brand Don Miller 0:14:06.559 --> 0:14:10.439 and his awesome team at story Brand. The customer or 0:14:10.480 --> 0:14:13.720 the client is the hero and we are the guide. 0:14:14.160 --> 0:14:16.920 So many people get that flipped in reverse and they 0:14:16.960 --> 0:14:21.280 make their self or their business the hero, and that's 0:14:21.280 --> 0:14:24.720 not the case. We're the guide. We're the ones taking 0:14:24.720 --> 0:14:28.320 you by the hand down this specific lane of expertise. 0:14:28.360 --> 0:14:31.760 That we have and then that's where that roadmap and 0:14:31.840 --> 0:14:35.000 game plan comes in. And then ultimately, Caroline, if we're 0:14:35.000 --> 0:14:37.280 doing our job, we're making you known. And for some 0:14:37.360 --> 0:14:40.440 people that's their name in lights and the Hollywood sign 0:14:40.440 --> 0:14:43.560 and national attention, and for others it's like, Hey, I 0:14:43.680 --> 0:14:46.240 just want these people over here to know that I 0:14:46.360 --> 0:14:51.640 even exist. And so that's an example of a mission 0:14:51.720 --> 0:14:54.360 that we walk through with you. These are these are 0:14:54.480 --> 0:14:59.360 I exist statements like you exist to do what? And 0:14:59.400 --> 0:15:03.720 then the core values are believe statements I believe and 0:15:03.800 --> 0:15:07.320 so these are foundational elements of the way that you 0:15:07.400 --> 0:15:11.800 are serving the people that you um, that you have, 0:15:12.080 --> 0:15:15.400 you know that come to your audience. So ours are five. 0:15:15.920 --> 0:15:20.200 We believe relationships matter. These are not just business transactions 0:15:20.240 --> 0:15:22.800 for us. We know we do our best work with people. 0:15:22.880 --> 0:15:26.240 We are in deep relationship with Jen Hatmaker has been 0:15:26.280 --> 0:15:31.000 our client for eight years. Eight years. We are in 0:15:31.160 --> 0:15:39.000 deep relationship. She's coming on the best, the best she is, 0:15:39.240 --> 0:15:41.880 so she knows who she is. Did y'all help her 0:15:41.920 --> 0:15:44.240 get her all narrative? We've been working with her for 0:15:44.360 --> 0:15:48.320 eight years. When when we met Jen and started working 0:15:48.320 --> 0:15:52.360 with her, she was very firmly planted in the Christian world, Right, 0:15:52.960 --> 0:15:56.200 she spoke to women in churches, and that's where she 0:15:56.400 --> 0:16:00.480 was known and um, and I was obsessed with her 0:16:00.480 --> 0:16:03.320 and her content because I was her target demo, right, 0:16:03.440 --> 0:16:05.880 I was the woman she was writing those books and 0:16:06.520 --> 0:16:08.960 Instagram posts and all those things for it. And I 0:16:09.040 --> 0:16:12.840 was like, listen, there are women over here that have 0:16:13.080 --> 0:16:15.960 no idea, they've never heard of Jen Hatmaker, and they 0:16:16.000 --> 0:16:18.480 would love you, they would be obsessed with you if 0:16:18.520 --> 0:16:21.080 we can get you in front of them. And so 0:16:21.240 --> 0:16:24.720 it was really baby stepping her over to a new 0:16:24.800 --> 0:16:27.560 consumer that had no idea who she was. So like, 0:16:27.640 --> 0:16:30.800 when we started working with her, nobody at the Today 0:16:30.840 --> 0:16:33.920 Show knew who she was. Nobody at the New York 0:16:33.960 --> 0:16:38.840 Times or you know some of these magazines like Southern 0:16:38.920 --> 0:16:41.040 Living or Real Simple or Red Book or you know 0:16:41.160 --> 0:16:45.480 whatever time and now you know, she's a regular contributor 0:16:45.520 --> 0:16:51.160 to a lot of those places because she has really amazing, 0:16:51.280 --> 0:16:56.200 compelling content and an awesome story. And we just needed 0:16:56.200 --> 0:16:58.560 to introduce her to a new audience and to those 0:16:58.680 --> 0:17:02.040 gatekeepers who didn't know her. You know, Oh my god. 0:17:02.200 --> 0:17:04.320 And now she's like doing her own cruise, Like we 0:17:04.520 --> 0:17:06.600 have to think, oh, my gosh in November. Yes, you 0:17:06.720 --> 0:17:10.320 have to be a big deal to like pack of cruise. 0:17:10.320 --> 0:17:13.840 I mean that's her own cruise right feet. Yes, And 0:17:14.119 --> 0:17:16.600 like her whole life ended up blowing up with her 0:17:16.640 --> 0:17:19.720 husband and her whole world, and then she's writing about 0:17:19.720 --> 0:17:21.919 it and it's like new book, feed these people, and 0:17:21.960 --> 0:17:24.600 she's being honest about it on podcasts, and I'm sure 0:17:24.600 --> 0:17:28.880 she's completely pivoted from like the Christian churchgoing wife too. 0:17:28.960 --> 0:17:30.960 Now I am in the world. It's a mess, and 0:17:31.040 --> 0:17:33.720 let me be beautiful with you, Like maybe a beautiful 0:17:33.760 --> 0:17:37.200 mess with you. That's exactly right. And she says, now 0:17:37.359 --> 0:17:40.720 her insides and outside's match right, like she I love 0:17:40.800 --> 0:17:45.239 that Gin all the way through. Fee. No, she's not 0:17:45.320 --> 0:17:48.320 putting on a show for anybody anymore. She is just 0:17:48.440 --> 0:17:54.560 being truly, wholly, authentically Gin and standing at her own integrity. 0:17:54.640 --> 0:17:57.600 And she has been through a lot. You know, her 0:17:57.640 --> 0:18:02.480 career was devastated when she came out affirming gay marriage, 0:18:02.600 --> 0:18:06.199 and she was devastated in her marriage, you know a 0:18:06.240 --> 0:18:10.000 couple of years ago when it imploded like overnight. And 0:18:10.040 --> 0:18:12.400 we've walked through all of that with her. But what 0:18:12.960 --> 0:18:19.560 is standing now is this incredibly powerful, strong, equipped woman 0:18:19.680 --> 0:18:23.760 who is passing the baton backward and saying, learn from 0:18:23.760 --> 0:18:26.639 all that I have gone through. You know, Um, I 0:18:26.680 --> 0:18:29.960 want to cry, but you know, don't let a crisis 0:18:30.000 --> 0:18:36.200 happen before you've got your shit together, essentially, And she's amazing. 0:18:36.240 --> 0:18:38.960 And that that cookbook that you have Feed these People, 0:18:39.200 --> 0:18:41.960 which came out, you know, the end of last year, 0:18:42.880 --> 0:18:46.560 was really therapeutic for her and healing for her when 0:18:46.600 --> 0:18:50.240 she was, you know, at the bottom of the ocean, 0:18:50.600 --> 0:18:54.840 you know, in major trauma and suffering a lot of 0:18:54.920 --> 0:18:59.000 loss in her personal life. And so it's a beautiful, 0:18:59.400 --> 0:19:03.280 you know, example of hope on the other side. And 0:19:03.359 --> 0:19:07.400 I just love her so much because she's so real 0:19:07.400 --> 0:19:09.399 about it and now she's so happy. She's in a 0:19:09.480 --> 0:19:13.400 now great relationship she actually found like true love and girl. 0:19:13.440 --> 0:19:19.480 I introduced her to him. I did Tyler. Tyler was 0:19:19.520 --> 0:19:23.800 my client and Jen is my friend and client, and 0:19:23.920 --> 0:19:25.600 I was we were Jen and I were in New 0:19:25.680 --> 0:19:30.600 York for media meetings and interviews and whatnot, and she 0:19:30.720 --> 0:19:33.000 was staying an extra night. I was getting ready to 0:19:33.000 --> 0:19:34.719 fly back home to Nashville, and she was staying an 0:19:34.720 --> 0:19:37.600 extra night to go to a Broadway show and I 0:19:37.680 --> 0:19:39.119 was like, well, what are you going to see? And 0:19:39.160 --> 0:19:41.840 she's like, I don't know. I haven't decided yet. And 0:19:41.880 --> 0:19:43.919 I was like, all right, listen, I have kind of 0:19:43.920 --> 0:19:48.200 a wacky, crazy idea. But one of my new clients 0:19:48.359 --> 0:19:51.159 is in town and he's going to a show tonight. 0:19:51.680 --> 0:19:54.280 Why don't y'all go together? Like you need to know 0:19:54.359 --> 0:19:57.960 each other. He's amazing, y'all will love each other. And 0:19:58.040 --> 0:20:01.000 so they went and saw a waitress and with Jennifer 0:20:01.840 --> 0:20:05.719 was the was the lead, and they went and met 0:20:05.760 --> 0:20:08.800 and they're together now. And I'm like, Okay, my work 0:20:08.880 --> 0:20:11.840 here's done for Rather, you're more than just like helping 0:20:11.920 --> 0:20:15.560 with the career. You're like the whole more about your life. 0:20:15.640 --> 0:20:19.080 I don't just care about whatever you're launching. And also 0:20:19.160 --> 0:20:22.200 you do Noel jet right with jets at Homes. I 0:20:22.320 --> 0:20:25.680 just interviewed Amazing. You loved your episode with her. It 0:20:25.760 --> 0:20:29.040 was so good. Oh, I gotta listened to the two 0:20:29.040 --> 0:20:32.040 of y'all forever because it was just like, first of all, 0:20:32.119 --> 0:20:35.399 y'all cried like forty five times, which I had, like 0:20:35.480 --> 0:20:37.840 all these tender moments listening to the two of you. 0:20:37.920 --> 0:20:45.040 It was so precious. But she's amazing too, amazing, Like, Okay, 0:20:45.040 --> 0:20:47.000 So here's what I'm getting a theme with you, is 0:20:47.080 --> 0:20:51.399 you really lock in with like really amazing powerhouse women 0:20:51.440 --> 0:20:53.720 who have like gone through some shit and figured out 0:20:53.760 --> 0:20:55.159 how to get on the other side of it and 0:20:55.160 --> 0:20:59.480 then tell the story and help people women rising like 0:20:59.520 --> 0:21:04.080 women who are rising like You's like the feis right. Yeah, 0:21:04.119 --> 0:21:07.760 it is such a privilege to be a megaphone for 0:21:07.800 --> 0:21:11.000 women like that, because don't women like me and you 0:21:11.160 --> 0:21:15.480 need those messages? Yes? Yes, And so to play even 0:21:15.640 --> 0:21:20.400 the smallest role, this teeny tiny role to help like 0:21:20.800 --> 0:21:24.600 catapult them so that you know, more women are hearing 0:21:24.600 --> 0:21:27.960 these messages. Is It's not lost on me that that 0:21:28.200 --> 0:21:31.200 is you know what I get to do every day. Man. 0:21:31.280 --> 0:21:33.520 And just speaking of these two women in particular, gen 0:21:33.640 --> 0:21:36.320 hat Maker and Noel Jet, like, if anyone doesn't know them, 0:21:36.320 --> 0:21:38.679 it y'all should follow them. Noel's already been on the podcast, 0:21:38.760 --> 0:21:42.200 Jin's coming on the podcast. But what I love about 0:21:42.240 --> 0:21:44.239 them and just makes me love you so much that 0:21:44.280 --> 0:21:46.399 this is how you operate in the women that you're 0:21:46.480 --> 0:21:50.720 drawn to, is I love that these women have not 0:21:50.800 --> 0:21:53.640 had an easy road. They're honest about it, and they 0:21:53.720 --> 0:21:56.840 have done the hard work. They are smart, they have 0:21:57.200 --> 0:22:00.560 kept going, They've persevered, They felt all the feelings, and 0:22:00.640 --> 0:22:04.159 yet they have continued to march forward and listen to 0:22:04.200 --> 0:22:06.800 their heart and find what is guiding them. And now 0:22:06.840 --> 0:22:09.760 they have literally risen from so many moments as it 0:22:10.080 --> 0:22:14.200 really hard, painful moments, but they have gotten so real 0:22:14.240 --> 0:22:16.760 and honest and truthful with themselves. And now they are 0:22:16.800 --> 0:22:19.840 at this next level where both of them are content 0:22:20.040 --> 0:22:23.639 and happy and like thriving. But it was not like, oh, 0:22:23.680 --> 0:22:25.480 they just have an easy life. It's like, no, they 0:22:25.680 --> 0:22:28.080 fought for this, and now they're sharing how they got 0:22:28.119 --> 0:22:31.160 there and they're sharing their tips and they're actually are 0:22:31.280 --> 0:22:36.919 truly happy, not just like faking it and sagement, you know. 0:22:37.480 --> 0:22:40.439 And Jen and I talked about that when she was 0:22:40.480 --> 0:22:43.640 at the bottom of the ocean and in major trauma 0:22:43.680 --> 0:22:46.879 and grief. I said, I know you can't see it now, 0:22:47.000 --> 0:22:51.760 but women are going to be like you are going 0:22:51.800 --> 0:22:54.560 to help so many women on the other side of 0:22:54.560 --> 0:22:59.080 this because they're either have gone through or are going 0:22:59.119 --> 0:23:01.280 through what you're going going through right now, and they 0:23:01.400 --> 0:23:04.600