1 00:00:00,280 --> 00:00:03,360 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,560 --> 00:00:06,600 Speaker 1: and Fox Sports, every single thing that occurs. I want 3 00:00:06,600 --> 00:00:08,880 Speaker 1: people to remember, this is a business. Guaranteed money isn't 4 00:00:08,920 --> 00:00:13,560 Speaker 1: necessarily guaranteed. Michael Ball, How high can these valuations go? Scott, 5 00:00:14,800 --> 00:00:17,880 Speaker 1: everybody loves rooting against him, right, Evan Novi Williams. Off 6 00:00:17,920 --> 00:00:19,840 Speaker 1: the field, the NBA has never been buzzier. And the 7 00:00:19,960 --> 00:00:23,680 Speaker 1: leaders in the sports industry Major League Baseball Commissioner Rob Manpristiness, 8 00:00:23,760 --> 00:00:26,880 Speaker 1: CEO of Oracle, Mark Bert here At Smith, President of Ticketmasters, 9 00:00:27,000 --> 00:00:30,840 Speaker 1: maybe race car driver alel cast Ever Bloomberg Business of 10 00:00:30,880 --> 00:00:34,360 Speaker 1: Sports from Bloomberg Radio. Hello, I'm Michael Barn, I'm Evan 11 00:00:34,720 --> 00:00:37,680 Speaker 1: william and I'm Scott. Every week at this time plus 12 00:00:37,720 --> 00:00:40,360 Speaker 1: Mondays and Wednesdays, we explore the big money issues in 13 00:00:40,360 --> 00:00:42,760 Speaker 1: the world of sports. Today we look at the life 14 00:00:42,760 --> 00:00:47,000 Speaker 1: and legacy of former NBA commissioner David Stern, and we'll 15 00:00:47,000 --> 00:00:51,080 Speaker 1: also talk about an acquisition in sports entertainment involving the NFL. 16 00:00:51,200 --> 00:00:54,000 Speaker 1: That is straight ahead on the Bloomberg Business of Sports show. 17 00:00:54,040 --> 00:00:57,000 Speaker 1: But first we'd like to take some time to talk 18 00:00:57,040 --> 00:01:00,400 Speaker 1: about David Stern, the former commissioner of the NBA, passed 19 00:01:00,400 --> 00:01:04,400 Speaker 1: away on Wednesday, three weeks after suffering a brain hemorrhage. 20 00:01:04,680 --> 00:01:08,119 Speaker 1: There has been quite an outpouring of kind words for Stern, 21 00:01:08,160 --> 00:01:12,559 Speaker 1: including these comments from Lebron James. We lost a great 22 00:01:12,640 --> 00:01:15,520 Speaker 1: visionary and I'll thank him and Dr James N. Smith 23 00:01:15,600 --> 00:01:17,880 Speaker 1: was to the most important people for the game of basketball. 24 00:01:18,400 --> 00:01:21,160 Speaker 1: David was the longest serving commissioner of any US pro 25 00:01:21,240 --> 00:01:23,640 Speaker 1: sport and is credited with transforming the NBA into a 26 00:01:23,680 --> 00:01:26,720 Speaker 1: global powerhouse. We had him on the show last year, guys, 27 00:01:26,880 --> 00:01:29,240 Speaker 1: and discussed some of his early experiences with the NBA 28 00:01:29,360 --> 00:01:32,920 Speaker 1: that really made him push to make basketball a global sport. Guys, 29 00:01:32,959 --> 00:01:36,600 Speaker 1: my favorite story involved Stern and some NBA officials heading 30 00:01:36,640 --> 00:01:41,560 Speaker 1: over to Tempo, Bhutan. We get off, we're met by 31 00:01:41,600 --> 00:01:44,679 Speaker 1: a guide and he wants to show us that they're 32 00:01:45,160 --> 00:01:47,960 Speaker 1: that they are in the real world now the new world, 33 00:01:48,080 --> 00:01:53,160 Speaker 1: because they tend in Bhutan to be a little bit behind, 34 00:01:53,240 --> 00:01:57,960 Speaker 1: focusing more on happiness than on wireless and I love 35 00:01:58,040 --> 00:02:01,080 Speaker 1: that they take me up to it into that cafe. 36 00:02:01,160 --> 00:02:06,080 Speaker 1: There only one and like from Central Casting, there's a 37 00:02:06,160 --> 00:02:09,400 Speaker 1: young man there and he has the Lakers on NBA 38 00:02:09,520 --> 00:02:13,480 Speaker 1: dot Com with Kobe Bryant and this is a place 39 00:02:13,560 --> 00:02:18,200 Speaker 1: that only had television like this was probably in this 40 00:02:18,320 --> 00:02:21,600 Speaker 1: was like in two they had only just had television 41 00:02:21,960 --> 00:02:25,680 Speaker 1: introduced into the country. And it was like, Holy Moses, 42 00:02:25,720 --> 00:02:28,519 Speaker 1: what is Kobe doing on the screen? And it wasn't 43 00:02:28,520 --> 00:02:32,560 Speaker 1: the setup it was it was like incidental to the visit. 44 00:02:32,720 --> 00:02:36,480 Speaker 1: And I was shocked by that. I guess that reminds 45 00:02:36,480 --> 00:02:39,880 Speaker 1: me of my other one, which is we went to 46 00:02:39,960 --> 00:02:46,919 Speaker 1: China in and we went to the ancient the city 47 00:02:46,960 --> 00:02:50,800 Speaker 1: that has the terra cotta soldiers. She in and we 48 00:02:50,919 --> 00:02:55,160 Speaker 1: had a guide and a second guide to take us 49 00:02:55,240 --> 00:02:59,640 Speaker 1: through the soldiers. And the second guide says, oh that 50 00:02:59,760 --> 00:03:01,800 Speaker 1: she knew that what I was doing for a living. 51 00:03:01,840 --> 00:03:03,399 Speaker 1: He said, oh, I'm a big fan of the red 52 00:03:03,440 --> 00:03:08,200 Speaker 1: Oxen and my the first guy says, the silly girl, 53 00:03:08,240 --> 00:03:10,160 Speaker 1: she doesn't know what a difference, you know, bull and 54 00:03:10,240 --> 00:03:16,640 Speaker 1: an oxyd Okay, So so you know, I have I 55 00:03:16,720 --> 00:03:21,600 Speaker 1: have learned and been informed by the world that there 56 00:03:21,720 --> 00:03:26,640 Speaker 1: was an interest in basketball outside of the United States 57 00:03:26,639 --> 00:03:29,600 Speaker 1: in these early years. I we were in what was 58 00:03:29,639 --> 00:03:32,720 Speaker 1: then the Soviet Union, and I think it was with 59 00:03:32,760 --> 00:03:37,760 Speaker 1: the Atlanta Hawks, and we we were taken to the 60 00:03:37,840 --> 00:03:41,920 Speaker 1: second city of Lithuania Countess, which is the home to 61 00:03:42,080 --> 00:03:47,440 Speaker 1: our Vedas Sabonis and Sharonas Marcelonis. And we walk into 62 00:03:47,480 --> 00:03:50,760 Speaker 1: the city hall and the usual contingent of people are there, 63 00:03:51,400 --> 00:03:54,680 Speaker 1: the mayor, the head of the local Communist party, the 64 00:03:54,680 --> 00:03:57,520 Speaker 1: head of the local basketball federation, the head of the 65 00:03:57,600 --> 00:04:02,640 Speaker 1: Lithuanian Basketball Federation. Uh. We go through a long conversation, 66 00:04:02,720 --> 00:04:05,160 Speaker 1: and then as we sort of put our feet up 67 00:04:05,160 --> 00:04:08,480 Speaker 1: on the table to discuss things, one person says to me, 68 00:04:08,640 --> 00:04:12,680 Speaker 1: do I think it's fair that the Portland Trailblazers have 69 00:04:12,800 --> 00:04:17,599 Speaker 1: a Vitas Sabonis on their draft list and they have 70 00:04:17,800 --> 00:04:21,960 Speaker 1: no room under the salary cap to sign him. That 71 00:04:22,080 --> 00:04:24,839 Speaker 1: was like a bolt of lightning to me. And covering 72 00:04:24,920 --> 00:04:27,640 Speaker 1: David Stern was like a bolt of lightning for me. 73 00:04:27,839 --> 00:04:31,200 Speaker 1: That was Stern on our show last year. You probably 74 00:04:31,400 --> 00:04:34,120 Speaker 1: knew him better out of the three of us than 75 00:04:34,560 --> 00:04:39,440 Speaker 1: anyone else here. Uh. It's it's still hasn't hit me 76 00:04:39,560 --> 00:04:42,320 Speaker 1: yet that he has passed. Yeah, I mean, I I 77 00:04:42,400 --> 00:04:45,920 Speaker 1: knew David plus years and we don't have that much time. 78 00:04:45,960 --> 00:04:48,240 Speaker 1: But I'm gonna condense this story because I'm gonna say 79 00:04:48,240 --> 00:04:50,800 Speaker 1: how it shaped me. Years and years ago. I went 80 00:04:50,880 --> 00:04:52,680 Speaker 1: up to David. Somebody had given me a tip and 81 00:04:52,680 --> 00:04:53,919 Speaker 1: I went up to David and I said, I hear 82 00:04:53,960 --> 00:04:56,440 Speaker 1: you're gonna announce, are you? And he said no, just 83 00:04:56,600 --> 00:04:58,840 Speaker 1: flat out no. I said, but I have a really 84 00:04:58,880 --> 00:05:00,880 Speaker 1: good source that tells me he's said no, I wouldn't. 85 00:05:00,920 --> 00:05:02,960 Speaker 1: I'm never gonna lie to you, Scott. I said, okay, 86 00:05:02,960 --> 00:05:04,800 Speaker 1: I go back to my source and I asked, and 87 00:05:04,839 --> 00:05:06,600 Speaker 1: the source says, I don't know what to tell you, 88 00:05:06,760 --> 00:05:10,320 Speaker 1: Like that's it's gonna happen. David did it next day, 89 00:05:10,560 --> 00:05:14,440 Speaker 1: exactly what I asked. David gets announced, and I went 90 00:05:14,480 --> 00:05:16,480 Speaker 1: up to David. I said, what gives I asked you 91 00:05:16,520 --> 00:05:18,839 Speaker 1: if you had and he looked right at me, said 92 00:05:18,880 --> 00:05:21,000 Speaker 1: I didn't do it. Russ Granting did, referring to the 93 00:05:21,040 --> 00:05:24,039 Speaker 1: deputy commissioner, and he looked at me and he said, Scott, 94 00:05:24,640 --> 00:05:29,799 Speaker 1: ask the question you want answered. And I never ever forgot. 95 00:05:29,839 --> 00:05:31,520 Speaker 1: I was angry for ten minutes and grateful for an 96 00:05:31,640 --> 00:05:35,360 Speaker 1: entire career because remember the Tim Donahey situation there the referee. 97 00:05:35,800 --> 00:05:38,080 Speaker 1: I had one of the first questions of that press conference, 98 00:05:38,440 --> 00:05:41,600 Speaker 1: and I asked David and this was probably ten twelve 99 00:05:41,720 --> 00:05:44,080 Speaker 1: years later, by the way, and I asked, David, David, 100 00:05:44,440 --> 00:05:48,159 Speaker 1: have you anyone at the NBA or anybody working on 101 00:05:48,200 --> 00:05:50,400 Speaker 1: behalf of the NBA? And then I asked my question 102 00:05:50,600 --> 00:05:53,640 Speaker 1: and he paused and he said yes, and then he 103 00:05:53,839 --> 00:05:57,360 Speaker 1: answered a little more fully. And as we're walking out 104 00:05:57,400 --> 00:06:01,040 Speaker 1: of the big ballroom, I feel hand on my shoulder 105 00:06:01,480 --> 00:06:03,120 Speaker 1: and it was David and he looks at me and 106 00:06:03,120 --> 00:06:08,279 Speaker 1: he said, nice question. He remembered, I understand why I remember, 107 00:06:08,440 --> 00:06:10,680 Speaker 1: because you know here I am cover reporter role those 108 00:06:10,760 --> 00:06:13,640 Speaker 1: years ago. He remembered that he had said that to me, 109 00:06:14,000 --> 00:06:17,400 Speaker 1: and that I took the advice. I I remember what 110 00:06:17,760 --> 00:06:20,039 Speaker 1: so many things he's done for the league, and it 111 00:06:20,120 --> 00:06:22,240 Speaker 1: was hard for me to when I thought about it. 112 00:06:22,320 --> 00:06:25,039 Speaker 1: And then him looking at his oh bit. Back in 113 00:06:25,120 --> 00:06:30,120 Speaker 1: the day before he took over, the playoff games were 114 00:06:30,160 --> 00:06:32,960 Speaker 1: tape delayed, the finals were you get the playoff games 115 00:06:33,040 --> 00:06:35,120 Speaker 1: the finals were taping. Is that I don't think you 116 00:06:35,160 --> 00:06:38,880 Speaker 1: can understand how much David Stern transformed the NBA. Right. 117 00:06:39,080 --> 00:06:40,920 Speaker 1: He changed the image of the league in a way 118 00:06:40,960 --> 00:06:42,880 Speaker 1: that was, you know, controversial and I think kind of 119 00:06:42,880 --> 00:06:46,040 Speaker 1: difficult at the time. You know the fact that the 120 00:06:46,160 --> 00:06:48,800 Speaker 1: basketball is so popular overseas. You heard him talking right 121 00:06:48,800 --> 00:06:50,960 Speaker 1: there about about a bunch of their overseas travel. I 122 00:06:51,000 --> 00:06:52,760 Speaker 1: think that kind of you can trace that back to 123 00:06:52,880 --> 00:06:56,880 Speaker 1: his policies. Obviously, it grew in revenue from a very small, 124 00:06:57,279 --> 00:07:00,720 Speaker 1: you know, twenty three city, you know circus almost up 125 00:07:00,720 --> 00:07:03,520 Speaker 1: into you know, the second or third biggest sport in 126 00:07:03,520 --> 00:07:07,679 Speaker 1: America right now. God's be David Stern. He was, guys, 127 00:07:07,720 --> 00:07:10,640 Speaker 1: let's talk National Football League at a time when everybody 128 00:07:10,680 --> 00:07:13,680 Speaker 1: seems to be cutting the cable moving away from television. 129 00:07:14,120 --> 00:07:17,040 Speaker 1: Ratings for National Football League regular season up five percent 130 00:07:17,160 --> 00:07:19,680 Speaker 1: this year. During the season, forty seven of the top 131 00:07:19,800 --> 00:07:23,600 Speaker 1: fifty rated television shows were NFL games. Am I wrong 132 00:07:23,640 --> 00:07:26,760 Speaker 1: in thinking that? Heading into two thousand twenty, the biggest 133 00:07:26,760 --> 00:07:29,880 Speaker 1: story of the year is NFL media package as they 134 00:07:29,920 --> 00:07:32,320 Speaker 1: start to renegotiate those, Bob, Would I ever tell Evan 135 00:07:32,360 --> 00:07:35,120 Speaker 1: Novie Williams that he's wrong? Would I ever be so 136 00:07:35,200 --> 00:07:37,720 Speaker 1: callous as to tell Evan Novie Williams that he's wrong? 137 00:07:38,200 --> 00:07:41,560 Speaker 1: Just so happens that he's right. But no, Evan, you 138 00:07:41,600 --> 00:07:45,600 Speaker 1: are not wrong. Uh? Sort of this NFL on terra 139 00:07:45,720 --> 00:07:49,960 Speaker 1: firma and destroying the oh, the concussions that this all 140 00:07:50,000 --> 00:07:53,680 Speaker 1: the adjit about the NFL. I think you're pretty comfortable 141 00:07:53,720 --> 00:07:56,640 Speaker 1: if you own an NFL team right now, that your 142 00:07:56,720 --> 00:08:00,400 Speaker 1: valuations are going up at the demand for your product 143 00:08:00,480 --> 00:08:03,200 Speaker 1: is going up, that you've got these young stars that 144 00:08:03,280 --> 00:08:06,680 Speaker 1: kids want to see going up. All good. The NFL 145 00:08:06,760 --> 00:08:08,920 Speaker 1: makes five and a half billion dollars a year justin 146 00:08:08,960 --> 00:08:11,760 Speaker 1: his media rights alone. The bulk of that is the 147 00:08:11,800 --> 00:08:15,680 Speaker 1: three network TV deals with with Fox, with CBS, with NBC, 148 00:08:16,040 --> 00:08:18,000 Speaker 1: those expiring the next couple of years. And we're you know, 149 00:08:18,040 --> 00:08:20,320 Speaker 1: the negotiations are going to start this year. If they 150 00:08:20,320 --> 00:08:23,320 Speaker 1: haven't already they have, I imagine that. You know, we're 151 00:08:23,360 --> 00:08:26,200 Speaker 1: gonna see a massive rights increase. Roger Goodell has said 152 00:08:26,960 --> 00:08:30,080 Speaker 1: billion dollars is the target revenue goal. They're they're around 153 00:08:30,160 --> 00:08:34,200 Speaker 1: fifteen right now. We do know is that the NFL. 154 00:08:34,200 --> 00:08:37,520 Speaker 1: Anybody who's involved in sports betting right now, you know, 155 00:08:37,559 --> 00:08:40,160 Speaker 1: partners of the NFL, and everybody can pretty much guess 156 00:08:40,160 --> 00:08:42,800 Speaker 1: who that is, has heard from the from the NFL 157 00:08:42,880 --> 00:08:47,359 Speaker 1: saying we need to know more, We need to know details. 158 00:08:47,360 --> 00:08:49,360 Speaker 1: You better drill down in any proposal you're going to 159 00:08:49,480 --> 00:08:52,960 Speaker 1: make to us to broadcast our property. We need to 160 00:08:53,000 --> 00:08:58,400 Speaker 1: know how is sports betting accounted for? And how is 161 00:08:58,640 --> 00:09:02,640 Speaker 1: digital distribution accounted for? Those are the two pillars that 162 00:09:02,679 --> 00:09:05,160 Speaker 1: you better come with if you want to be an 163 00:09:05,240 --> 00:09:08,160 Speaker 1: NFL partner. Can I share a quick story of four 164 00:09:08,200 --> 00:09:11,680 Speaker 1: teams are on the buy for the playoffs this weekend? 165 00:09:12,040 --> 00:09:15,600 Speaker 1: The Ravens, the Chiefs, the Packers. Give me some quarterback, 166 00:09:15,800 --> 00:09:18,000 Speaker 1: but you know this is actually worth it. Ravens give 167 00:09:18,040 --> 00:09:22,160 Speaker 1: me the quarterback, Oh Jackson, Chiefs give me the quarterback. 168 00:09:22,240 --> 00:09:24,600 Speaker 1: Oh my man, Patrick Mahomes. Those are two two pretty 169 00:09:24,640 --> 00:09:26,520 Speaker 1: young guys, right, my son likes them. You know, where's 170 00:09:26,520 --> 00:09:31,880 Speaker 1: the Chief's hat? Packers? And these are household global stars 171 00:09:31,920 --> 00:09:35,680 Speaker 1: by the way. And the fourth team not so weird 172 00:09:35,720 --> 00:09:37,599 Speaker 1: for not to be the Patriots, right but as a 173 00:09:37,640 --> 00:09:41,120 Speaker 1: former Patriot, Tom Brady's former backup Jimmy Garoppolo, Yeah, I 174 00:09:41,120 --> 00:09:44,600 Speaker 1: mean these are these are fresh faces. This is what 175 00:09:44,760 --> 00:09:47,480 Speaker 1: sports leagues love. They still have an Aaron Rodgers, they 176 00:09:47,520 --> 00:09:49,880 Speaker 1: got a Tom Brady involved. But let's face it, the 177 00:09:49,960 --> 00:09:53,880 Speaker 1: kids know Mahomes, they know Lamar Jackson, and they sell stuff. 178 00:09:54,600 --> 00:09:58,199 Speaker 1: People want to see them. And even the old school 179 00:09:59,280 --> 00:10:01,679 Speaker 1: I gotta tell this at least quick story the old 180 00:10:01,720 --> 00:10:05,080 Speaker 1: school players. My wife loves the forty nine. You just 181 00:10:05,080 --> 00:10:07,880 Speaker 1: call your your wife an old school player. Yeah, and 182 00:10:07,920 --> 00:10:11,720 Speaker 1: I'm gonna tell you why, because she got a Ronnie 183 00:10:11,760 --> 00:10:15,040 Speaker 1: Lot jersey for Christmas for my mother in law. Her 184 00:10:15,080 --> 00:10:19,920 Speaker 1: mom like this past Christmas Ronnie jersey. So she's wearing 185 00:10:19,920 --> 00:10:24,400 Speaker 1: the Ronnie Lot jersey and the San Francisco Seattle game 186 00:10:24,679 --> 00:10:26,600 Speaker 1: is on. Now I'm sleeping. I gotta be up at 187 00:10:26,600 --> 00:10:32,760 Speaker 1: eleven thirty at night, like it matters. Yeah. I was like, what, Okay, honey, 188 00:10:32,800 --> 00:10:34,800 Speaker 1: good luck. I hope you do well, hope your team 189 00:10:34,800 --> 00:10:38,320 Speaker 1: blah bla blah blah blah, gotta go sleep. Alarm clock 190 00:10:38,360 --> 00:10:42,160 Speaker 1: went off an at eleven thirty one, she came in 191 00:10:42,200 --> 00:10:46,439 Speaker 1: the bedroom, guess what, guess what we want? We want? 192 00:10:46,520 --> 00:10:49,000 Speaker 1: I'm like, well, you've got a pronoun problem because first 193 00:10:49,000 --> 00:10:52,960 Speaker 1: of all, you know me, and wait, we lost. The 194 00:10:53,040 --> 00:10:55,839 Speaker 1: Detroit Lions lost. But the whole point of what I'm 195 00:10:55,840 --> 00:11:00,240 Speaker 1: trying to bring is even the old school jerseys are selling. 196 00:11:00,240 --> 00:11:03,120 Speaker 1: You know, I'm willing to bet the farm if Ravens jerseys. 197 00:11:03,160 --> 00:11:05,680 Speaker 1: I'm I'm willing the battle. Ray Lewis jersey is being 198 00:11:05,720 --> 00:11:07,800 Speaker 1: sold somewhere out I don't think Trent Ilford is flying 199 00:11:07,840 --> 00:11:10,720 Speaker 1: off the show. No, I don't just just check it. 200 00:11:10,840 --> 00:11:12,880 Speaker 1: But I mean, you know, like, how do your pals 201 00:11:13,000 --> 00:11:15,480 Speaker 1: consume all the stuff these days? You know? I mean 202 00:11:15,520 --> 00:11:20,320 Speaker 1: you watch your NFL on broadcast, but nobody slices and dices, 203 00:11:20,800 --> 00:11:22,679 Speaker 1: Like look at what the NFL did with Thursday Night. 204 00:11:23,120 --> 00:11:25,800 Speaker 1: It's on TV if you want it, but it's also 205 00:11:25,880 --> 00:11:28,600 Speaker 1: streamed on Amazon. By the way, the beauty of it 206 00:11:28,640 --> 00:11:31,520 Speaker 1: is Amazon ponies up the money and it's not exclusive. 207 00:11:32,000 --> 00:11:35,120 Speaker 1: They still have their broadcast partners. Can they pull that 208 00:11:35,240 --> 00:11:38,040 Speaker 1: off with every broadcast window? Yeah? I think that's a 209 00:11:38,040 --> 00:11:40,760 Speaker 1: great question. You know, the NFL has experimented over the 210 00:11:40,760 --> 00:11:44,040 Speaker 1: past couple of years with streaming on Yahoo, streaming on Twitter, 211 00:11:44,240 --> 00:11:47,760 Speaker 1: streaming with Amazon and your verizons and exactly, and then 212 00:11:47,920 --> 00:11:51,040 Speaker 1: bring them into So how does how does the NFL 213 00:11:51,600 --> 00:11:54,320 Speaker 1: incorporate because they obviously want to, how do they incorporate 214 00:11:54,520 --> 00:11:57,920 Speaker 1: that the tech giants into whatever this next round of 215 00:11:57,960 --> 00:12:01,600 Speaker 1: negotiations is, And whether that looks like exclusive windows for 216 00:12:01,640 --> 00:12:04,319 Speaker 1: these companies which are obviously more expensive and come with 217 00:12:04,360 --> 00:12:08,160 Speaker 1: the risk of losing eyeballs by doing it, or do 218 00:12:08,240 --> 00:12:11,480 Speaker 1: you keep slicing and dicing little pieces of packages non exclusive. 219 00:12:11,559 --> 00:12:15,160 Speaker 1: This goes to CBS but Amazon gets one one game 220 00:12:15,200 --> 00:12:17,760 Speaker 1: every Sunday that they also get to get to broadcast. 221 00:12:17,760 --> 00:12:20,719 Speaker 1: I think we're gonna see, hopefully see some some creativity 222 00:12:20,760 --> 00:12:22,400 Speaker 1: coming out of the NFL. Two words I don't think 223 00:12:22,440 --> 00:12:24,920 Speaker 1: you often hear next to each other. Yeah, I would 224 00:12:25,000 --> 00:12:27,920 Speaker 1: be surprised if I'm gonna throw a little flag in 225 00:12:27,960 --> 00:12:31,800 Speaker 1: the ground here. I would be extremely surprised if the 226 00:12:31,920 --> 00:12:37,480 Speaker 1: NFL granted any tech company exclusivity right now. I think One, 227 00:12:37,520 --> 00:12:40,640 Speaker 1: they don't have to to the technology is too questionable 228 00:12:40,679 --> 00:12:44,560 Speaker 1: to iffy, and three, it goes against the mantra within 229 00:12:45,440 --> 00:12:49,840 Speaker 1: the walls of NFL headquarters on Park Avenue that breath 230 00:12:50,000 --> 00:12:52,959 Speaker 1: and reach are the most important things. Yeah. I mean 231 00:12:53,320 --> 00:12:56,120 Speaker 1: I mentioned the numbers earlier. The NFL is tremendously popular 232 00:12:56,200 --> 00:12:58,440 Speaker 1: right now. They don't need to go outside the box 233 00:12:58,840 --> 00:13:01,120 Speaker 1: to kind of figure this out and to find new fans. 234 00:13:01,120 --> 00:13:02,920 Speaker 1: They need to keep a hold of what they have 235 00:13:03,040 --> 00:13:04,880 Speaker 1: right now. And I think you're right. I think broadcast 236 00:13:05,080 --> 00:13:07,079 Speaker 1: agreements are going to continue to be at least through 237 00:13:07,120 --> 00:13:09,400 Speaker 1: this next window. The way that they do that. Yeah, 238 00:13:09,520 --> 00:13:12,800 Speaker 1: nothing is going to change the NFL from being the 239 00:13:12,920 --> 00:13:15,920 Speaker 1: king of all the four major food groups when it 240 00:13:15,960 --> 00:13:18,120 Speaker 1: comes to the sports. You know, I would be scared 241 00:13:18,160 --> 00:13:20,040 Speaker 1: if I was the commissioner and the owners. You always 242 00:13:20,040 --> 00:13:22,680 Speaker 1: want to be scared of nothing because there's always something lurking. 243 00:13:22,679 --> 00:13:24,000 Speaker 1: You always have to be worried about what are the 244 00:13:24,080 --> 00:13:27,400 Speaker 1: some things right? You have to look, however, if you 245 00:13:27,520 --> 00:13:31,360 Speaker 1: look at the sale of the Panthers to David Tepper 246 00:13:31,880 --> 00:13:35,800 Speaker 1: two point three billion dollars, we know that there's plenty 247 00:13:35,840 --> 00:13:38,520 Speaker 1: of interest, and we know that they're actually changing the 248 00:13:38,559 --> 00:13:42,439 Speaker 1: ownership rules because it's getting more difficult to buy these franchises. 249 00:13:42,679 --> 00:13:46,760 Speaker 1: But that means the valuations are going up. And I 250 00:13:46,800 --> 00:13:48,760 Speaker 1: know the bankers and the lawyers out there are all 251 00:13:48,760 --> 00:13:51,560 Speaker 1: waiting for a big transaction. Will it be the Broncos, 252 00:13:51,880 --> 00:13:54,080 Speaker 1: Will it be the Saints, Will it be the Titans? 253 00:13:54,320 --> 00:13:57,320 Speaker 1: Who knows? But I'm gonna be very interesting with some 254 00:13:57,400 --> 00:14:01,200 Speaker 1: amended rules changes, some some financial change is if there 255 00:14:01,360 --> 00:14:04,360 Speaker 1: is a full blown NFL auction out there, where will 256 00:14:04,360 --> 00:14:06,679 Speaker 1: the number go? And keep in mind, even a team 257 00:14:06,800 --> 00:14:10,880 Speaker 1: that has a lonely record like the Cincinnati Bengal doesn't 258 00:14:10,920 --> 00:14:13,480 Speaker 1: matter at two and going to say it does not 259 00:14:13,640 --> 00:14:16,040 Speaker 1: matter because now the talk is, hey, who are we 260 00:14:16,080 --> 00:14:17,760 Speaker 1: going to get first in the draft? I'll take my 261 00:14:17,840 --> 00:14:21,120 Speaker 1: last parting shot even the Lions. Thank you. That was 262 00:14:21,160 --> 00:14:23,360 Speaker 1: for you. Michael Barr. Right up next on the show, 263 00:14:23,480 --> 00:14:29,520 Speaker 1: a deal involving Endeavor. On Location. By the way, sticking 264 00:14:29,560 --> 00:14:32,160 Speaker 1: with the NFL family because they remain as an investor, 265 00:14:32,360 --> 00:14:37,400 Speaker 1: on Location Experiences is being sold to Endeavor. Now, the 266 00:14:37,520 --> 00:14:41,520 Speaker 1: NFL was an investor in on Location from the beginning. 267 00:14:41,960 --> 00:14:46,720 Speaker 1: They are staying in Redbird Capital out, Bruins Sports Capital Out, 268 00:14:47,160 --> 00:14:50,840 Speaker 1: Carlisle Group out. Now, if you don't know what on 269 00:14:50,960 --> 00:14:54,240 Speaker 1: Location Experiences is, now do you do not? Okay? So 270 00:14:54,320 --> 00:14:58,920 Speaker 1: on Location it's sort of this super high end experience company. 271 00:14:59,080 --> 00:15:02,600 Speaker 1: Let us say the Super Bowl, for example, how would 272 00:15:02,640 --> 00:15:05,680 Speaker 1: you like to be right in the middle of all 273 00:15:05,800 --> 00:15:08,480 Speaker 1: the biggest parties at the Super Bowl, right in front 274 00:15:08,520 --> 00:15:11,440 Speaker 1: of the pregame, that that banquet that they have with 275 00:15:11,480 --> 00:15:14,680 Speaker 1: the owners. You get to go there, game ends, you 276 00:15:14,720 --> 00:15:17,600 Speaker 1: get to stand on the field as the confetti is 277 00:15:17,640 --> 00:15:19,480 Speaker 1: falling and the trophy is given. You get to go 278 00:15:19,560 --> 00:15:22,480 Speaker 1: hang out in the winning locker room. That kind of thing. 279 00:15:22,560 --> 00:15:26,360 Speaker 1: They sell high end experiences, and they do it in 280 00:15:26,400 --> 00:15:29,400 Speaker 1: all sports, and they're doing it around the world. Now, 281 00:15:29,440 --> 00:15:32,320 Speaker 1: they had obviously private equity money in Red Bird and 282 00:15:32,360 --> 00:15:35,800 Speaker 1: Bruin and Carlisle. Now the question is how do you 283 00:15:35,840 --> 00:15:37,520 Speaker 1: go to the next step? How do you take this 284 00:15:37,720 --> 00:15:41,800 Speaker 1: business to the next step? You sell it to Endeavor, 285 00:15:41,920 --> 00:15:45,480 Speaker 1: a strategic partner, and you wonder can they do for 286 00:15:45,600 --> 00:15:49,560 Speaker 1: o ll EE what they did for UFC the Ultimate 287 00:15:49,640 --> 00:15:54,600 Speaker 1: Fighting Championships that once it was acquired by Endeavor, every 288 00:15:54,640 --> 00:15:58,040 Speaker 1: metric skyrocket there through the roof. Now you wonder what 289 00:15:58,080 --> 00:16:00,120 Speaker 1: can you do with o ELI. By the way, with 290 00:16:00,200 --> 00:16:02,840 Speaker 1: the NFL having a right to increase at stake in 291 00:16:02,880 --> 00:16:07,360 Speaker 1: the business, probably up and it's the biggest property in sports. 292 00:16:07,440 --> 00:16:10,800 Speaker 1: Can you take all of these experiences now in music, 293 00:16:11,280 --> 00:16:15,680 Speaker 1: Fashion Week, uh, miss Universe, all the the the relationships 294 00:16:15,720 --> 00:16:19,080 Speaker 1: and the events and the contacts that Endeavor has. Yeah, 295 00:16:19,080 --> 00:16:21,920 Speaker 1: I mean, let's remind people what Endeavor is, right. Endeavor 296 00:16:22,040 --> 00:16:24,280 Speaker 1: is the parent company now of William Morris, w M 297 00:16:24,320 --> 00:16:27,840 Speaker 1: E and i MG, biggest talent agencies and among the 298 00:16:27,840 --> 00:16:31,680 Speaker 1: biggest talent agencies in Hollywood. They just bought another recent agency, 299 00:16:31,840 --> 00:16:34,960 Speaker 1: Harry Walker Agency Right, which represents Barack Obama Shaquille O'Neil. 300 00:16:35,240 --> 00:16:38,000 Speaker 1: They have a lot of access right, This is this 301 00:16:38,040 --> 00:16:40,840 Speaker 1: is a smart I mean, it makes sense why these 302 00:16:40,880 --> 00:16:43,120 Speaker 1: two two groups would link up. And you're right. I 303 00:16:43,160 --> 00:16:44,640 Speaker 1: mean we we talked about this in a lot of 304 00:16:44,680 --> 00:16:49,440 Speaker 1: different forms, but you know, experiences are the way that 305 00:16:49,480 --> 00:16:52,160 Speaker 1: a lot of people feel like fandom is turning. Right, 306 00:16:52,200 --> 00:16:55,800 Speaker 1: As the way people watch sporting events changes, right, the 307 00:16:56,200 --> 00:16:58,200 Speaker 1: way people go to sporting events is also changing. It's 308 00:16:58,200 --> 00:16:59,840 Speaker 1: just not enough to sit and watch the exactly. You 309 00:16:59,840 --> 00:17:02,800 Speaker 1: have to differentiate yourself. And you know, I wouldn't be 310 00:17:02,800 --> 00:17:04,600 Speaker 1: surprised if in the future there is a lot more 311 00:17:04,640 --> 00:17:07,240 Speaker 1: of this. Right, We're going to a game involves so 312 00:17:07,320 --> 00:17:09,359 Speaker 1: much more than just parking your car, walking in and 313 00:17:09,359 --> 00:17:11,080 Speaker 1: having a seat. You see it on a smaller level, 314 00:17:11,080 --> 00:17:13,120 Speaker 1: teams are like, hey, you have to pay x either 315 00:17:13,119 --> 00:17:15,680 Speaker 1: whether it's the foundation or for profit, but you can 316 00:17:15,800 --> 00:17:18,200 Speaker 1: ride on that little spare seat on the zamboni. As 317 00:17:18,240 --> 00:17:20,600 Speaker 1: the ice is being cleared, more and more things like exactly, 318 00:17:20,760 --> 00:17:24,119 Speaker 1: wow they offer that, Yes, they offer it right now, 319 00:17:24,160 --> 00:17:26,680 Speaker 1: you can pay there's a little side seat on the 320 00:17:26,760 --> 00:17:28,800 Speaker 1: zamboni now and you can pay for little Johnny to 321 00:17:28,800 --> 00:17:32,680 Speaker 1: take a ride. Yeah. Really, yes, I had no idea this. 322 00:17:32,680 --> 00:17:35,119 Speaker 1: This must cost a lot of money though, especially the 323 00:17:35,119 --> 00:17:37,359 Speaker 1: Super Bowl thing. No, I think it's a good point. 324 00:17:37,440 --> 00:17:40,720 Speaker 1: And you know what comes with making all these things 325 00:17:40,720 --> 00:17:44,360 Speaker 1: more exclusive is that you end up probably increasingly pricing 326 00:17:44,359 --> 00:17:46,360 Speaker 1: out a lot of people who want to go to things. 327 00:17:46,480 --> 00:17:48,240 Speaker 1: Right So this is a push and pull that sports 328 00:17:48,280 --> 00:17:51,080 Speaker 1: teams obviously deal with right now, Sports entities deal with 329 00:17:51,200 --> 00:17:53,520 Speaker 1: right now, and we'll continue to deal with right and 330 00:17:53,600 --> 00:17:56,880 Speaker 1: that as you try to make everything more premium, you're also, 331 00:17:57,080 --> 00:17:59,160 Speaker 1: you know, making things a little bit more difficult financially 332 00:17:59,160 --> 00:18:01,480 Speaker 1: for people to afford. Let's not even pretend to play 333 00:18:01,520 --> 00:18:03,679 Speaker 1: that this is for everybody. It's not. It's not, this 334 00:18:03,720 --> 00:18:12,200 Speaker 1: is this is but it's an increasingly important segment of 335 00:18:12,280 --> 00:18:16,400 Speaker 1: your fan base and one that can seriously drive revenue. 336 00:18:17,000 --> 00:18:20,800 Speaker 1: So the NFL, as we always know, looking to diversify 337 00:18:20,920 --> 00:18:25,840 Speaker 1: the revenue streams, are looking for global opportunities endeavor, and 338 00:18:26,000 --> 00:18:29,080 Speaker 1: this company bring both of those things to the table. 339 00:18:29,320 --> 00:18:31,679 Speaker 1: I have never heard of the company, but it seems 340 00:18:31,720 --> 00:18:35,920 Speaker 1: like that, for lack of a better term, they're selling experiences. 341 00:18:36,280 --> 00:18:39,040 Speaker 1: They're selling experiences. Yes, that is travel companies. Part. If 342 00:18:39,080 --> 00:18:41,960 Speaker 1: you want to go to a Notre Dame game in Ireland, 343 00:18:42,560 --> 00:18:45,440 Speaker 1: you do it through Ali. But right now everybody knows 344 00:18:45,440 --> 00:18:47,320 Speaker 1: about the Super Bowl for a while back. They actually 345 00:18:47,600 --> 00:18:50,639 Speaker 1: had John bon Jovi as an investor that that has 346 00:18:50,680 --> 00:18:54,879 Speaker 1: since dissipated, but sort of intimate, uh concert experiences with 347 00:18:54,960 --> 00:18:59,680 Speaker 1: John bon Jovi, but with the portfolio at Endeavor, whether 348 00:18:59,720 --> 00:19:03,480 Speaker 1: it's actors, whether it's musicians, whether it's models, whether it's 349 00:19:03,640 --> 00:19:07,440 Speaker 1: athletes themselves. People love to hang out with athletes. What 350 00:19:07,440 --> 00:19:09,360 Speaker 1: what would you pay for a dinner with David Beckham? 351 00:19:09,640 --> 00:19:13,040 Speaker 1: I don't know, but I can bet there's some folks 352 00:19:13,040 --> 00:19:14,639 Speaker 1: out there who would pay a pretty penny for it. 353 00:19:15,320 --> 00:19:18,879 Speaker 1: About a private lesson? How about how about a sparring 354 00:19:19,560 --> 00:19:24,400 Speaker 1: session with Connor McGregor, how about a ride along with 355 00:19:24,560 --> 00:19:28,480 Speaker 1: Mario and right along with that, That's the sort of 356 00:19:28,520 --> 00:19:31,199 Speaker 1: thing we're looking at, and then you scale it to 357 00:19:31,440 --> 00:19:36,360 Speaker 1: the World Cup, Olympics. Those are the partnerships that we're 358 00:19:36,400 --> 00:19:39,840 Speaker 1: talking about. How do you scale these experience from the 359 00:19:39,880 --> 00:19:43,000 Speaker 1: one off to that that the large event like the 360 00:19:43,040 --> 00:19:46,920 Speaker 1: Super Bowl. Let's talk college football guys. January l s 361 00:19:47,000 --> 00:19:49,560 Speaker 1: u versu clems and no Alabama in the championship game 362 00:19:49,920 --> 00:19:54,399 Speaker 1: this year, but two other college football blue bloods, right, 363 00:19:54,440 --> 00:19:56,119 Speaker 1: two of the most through two of the richest athletic 364 00:19:56,160 --> 00:19:58,480 Speaker 1: departments in the country. Some numbers real quick from an 365 00:19:58,480 --> 00:20:01,720 Speaker 1: athletic budget standpoint, Clemson hundred twenty million dollars, l s 366 00:20:01,800 --> 00:20:05,280 Speaker 1: U almost a hundred and forty million dollars. It seems 367 00:20:05,280 --> 00:20:07,320 Speaker 1: to me like we are continuing to see kind of 368 00:20:07,320 --> 00:20:11,399 Speaker 1: this separation in college sports between the few teams that 369 00:20:11,440 --> 00:20:14,120 Speaker 1: can make a college football championship and the many many 370 00:20:14,160 --> 00:20:18,360 Speaker 1: that cannot. And the two main divisions in college football, 371 00:20:18,480 --> 00:20:26,359 Speaker 1: of course, the SEC and we'll save that for college basketball, 372 00:20:26,440 --> 00:20:29,000 Speaker 1: and the Big Tent. I mean, but obviously it's no 373 00:20:29,040 --> 00:20:33,359 Speaker 1: representation in the national championship game. But those two are 374 00:20:33,400 --> 00:20:39,160 Speaker 1: are far beyond all the other conferences in collegiate sport. Yeah, 375 00:20:39,160 --> 00:20:40,919 Speaker 1: and it's a good point because when you dive into 376 00:20:41,480 --> 00:20:44,639 Speaker 1: you know, the college the football team profit. For example, right, 377 00:20:44,760 --> 00:20:48,560 Speaker 1: l s U makes million dollars a year on football, right, 378 00:20:48,640 --> 00:20:51,199 Speaker 1: Clemson makes seven million. Right, So there's a huge difference there. 379 00:20:51,240 --> 00:20:52,800 Speaker 1: And I just gave you the budgets. That budgets are 380 00:20:52,800 --> 00:20:55,760 Speaker 1: not that difference. One of the main differences is exactly 381 00:20:55,760 --> 00:20:57,760 Speaker 1: what you just said, Michael, the fact that l s 382 00:20:57,840 --> 00:21:00,600 Speaker 1: U every year gets the check that all SEC teams get, 383 00:21:00,600 --> 00:21:02,920 Speaker 1: which at this point now is around fifty million dollars 384 00:21:03,200 --> 00:21:05,840 Speaker 1: and every year Clemson gets the a c C check, 385 00:21:06,119 --> 00:21:08,520 Speaker 1: which is a little under thirty million dollars. Right, there's 386 00:21:08,520 --> 00:21:11,280 Speaker 1: a big difference just out of the gate from what 387 00:21:11,359 --> 00:21:14,080 Speaker 1: your SEC football teams are starting with versus what your 388 00:21:14,119 --> 00:21:16,200 Speaker 1: a CEC teams are starting with. You know, blame Syracuse 389 00:21:16,240 --> 00:21:17,840 Speaker 1: for not being all that good. It's just for fun, 390 00:21:18,160 --> 00:21:19,920 Speaker 1: colle We're gonna spring this on, you know. But can 391 00:21:19,960 --> 00:21:22,439 Speaker 1: we just get some ed ogeron sound here? I mean, 392 00:21:22,480 --> 00:21:24,840 Speaker 1: it doesn't matter what he says. I just want everybody 393 00:21:24,880 --> 00:21:26,679 Speaker 1: to get to listen to Eddie Archer and it's just 394 00:21:26,800 --> 00:21:28,760 Speaker 1: kind of enjoy And if we going to cut college 395 00:21:28,760 --> 00:21:31,080 Speaker 1: football in the championship game, let's say, let's hear big 396 00:21:31,160 --> 00:21:33,959 Speaker 1: ed say anything. College football is greatest, specially in the 397 00:21:34,000 --> 00:21:38,080 Speaker 1: South here. Everybody loves their football team. I understand their 398 00:21:38,080 --> 00:21:40,840 Speaker 1: fans how much they love their football team. We have 399 00:21:40,960 --> 00:21:43,040 Speaker 1: a great fan base here. It was just time for 400 00:21:43,080 --> 00:21:45,480 Speaker 1: us to win. We had the better football team. We 401 00:21:45,560 --> 00:21:48,040 Speaker 1: have to go get it done, and we did excellent. 402 00:21:48,560 --> 00:21:54,399 Speaker 1: Now translate that, Yeah, what was that? But yeah, I 403 00:21:54,400 --> 00:21:57,600 Speaker 1: mean it's listen, it's ever since and I'm going to 404 00:21:57,720 --> 00:22:00,680 Speaker 1: go to an old school argument and bring it up again. 405 00:22:00,760 --> 00:22:04,919 Speaker 1: Always go to the old school because we need to 406 00:22:04,960 --> 00:22:08,960 Speaker 1: expand the playoffs. Yes, we know it to go on 407 00:22:09,119 --> 00:22:12,120 Speaker 1: more blowouts like we saw in the in the first 408 00:22:12,240 --> 00:22:17,040 Speaker 1: front of the Final four, fifty point spreads more. If 409 00:22:17,040 --> 00:22:18,760 Speaker 1: you're not good enough to be in the Final four, 410 00:22:18,800 --> 00:22:21,560 Speaker 1: you're just not good enough. Done. If you have eight 411 00:22:21,600 --> 00:22:24,520 Speaker 1: teams in there, at least you know that we picked 412 00:22:24,560 --> 00:22:27,600 Speaker 1: the eight teams, and you know what happens. You know 413 00:22:27,640 --> 00:22:30,080 Speaker 1: what happened. You're gonna say they should be twelve. No, no, 414 00:22:30,119 --> 00:22:32,879 Speaker 1: but number nine intent su will they'll be complaining that 415 00:22:32,920 --> 00:22:34,719 Speaker 1: we should have been number eight, We should have been it. 416 00:22:34,720 --> 00:22:37,439 Speaker 1: It never ends. You gotta pick it somewhere. The season 417 00:22:37,480 --> 00:22:41,480 Speaker 1: has to end. These are not professional athletes. Reminder, reminder, 418 00:22:41,800 --> 00:22:44,760 Speaker 1: these are not professional athletes. They do have exams, they 419 00:22:44,760 --> 00:22:46,680 Speaker 1: do have to get to school. You want to add 420 00:22:46,720 --> 00:22:51,560 Speaker 1: another round to travel game? Oh, you're just playing one 421 00:22:51,600 --> 00:22:54,040 Speaker 1: more game. Who asked the NFL players what it's like 422 00:22:54,080 --> 00:22:58,800 Speaker 1: to add one more game for that? But collegiate sports, 423 00:22:58,880 --> 00:23:01,480 Speaker 1: and God bless him, it's not the sixteen games season 424 00:23:02,200 --> 00:23:05,920 Speaker 1: and and and one more game eliminates all the argument 425 00:23:06,200 --> 00:23:09,680 Speaker 1: about because they have a full many of them a 426 00:23:09,760 --> 00:23:11,879 Speaker 1: full academic low it's a good back and forth, but 427 00:23:11,960 --> 00:23:16,040 Speaker 1: it's gonna happen at some point this this playoff will 428 00:23:16,080 --> 00:23:18,840 Speaker 1: get expanded, not for the reasons that you guys are discussing, 429 00:23:18,880 --> 00:23:21,240 Speaker 1: but because there's so much money in it right because 430 00:23:21,240 --> 00:23:23,560 Speaker 1: the media will pay for exactly the media will pay 431 00:23:23,560 --> 00:23:26,119 Speaker 1: for it. ESPN will open the checkbook for it. The 432 00:23:26,520 --> 00:23:29,920 Speaker 1: ratings on on the semifinal games were good. The championship 433 00:23:29,920 --> 00:23:33,200 Speaker 1: game will probably be good as well. There's there there's 434 00:23:33,280 --> 00:23:36,440 Speaker 1: so much media interest in live sports right now, especially 435 00:23:36,440 --> 00:23:38,200 Speaker 1: big events, that if you can get even if the 436 00:23:38,240 --> 00:23:40,120 Speaker 1: blow even if it is a blowout, I think even 437 00:23:40,119 --> 00:23:42,560 Speaker 1: if you can just call it the college football quarterfinals, 438 00:23:43,480 --> 00:23:46,359 Speaker 1: there's a premium that that networks. You want here the 439 00:23:46,400 --> 00:23:48,119 Speaker 1: old school versus new school. You have you say your 440 00:23:48,160 --> 00:23:51,280 Speaker 1: old school whatever Eppins got some kind of watchers fitbit 441 00:23:51,359 --> 00:23:53,800 Speaker 1: or is whatever is on. It's just lit up in 442 00:23:53,880 --> 00:23:56,880 Speaker 1: like blinded me, Like what's going on to your alright, 443 00:23:57,400 --> 00:24:00,480 Speaker 1: that's the battery charging the who but the battery charging 444 00:24:00,600 --> 00:24:03,879 Speaker 1: the whoop. It's like blinding me in my face. What 445 00:24:03,920 --> 00:24:06,520 Speaker 1: a great moment this is. I can't see anything. Evan's 446 00:24:06,520 --> 00:24:08,200 Speaker 1: blinding He's got his whoop. You don't you and I 447 00:24:08,240 --> 00:24:10,440 Speaker 1: don't don't even have you know what. I gotta fit 448 00:24:10,520 --> 00:24:17,199 Speaker 1: bit for christ. This is the start of the Marion. 449 00:24:18,400 --> 00:24:21,320 Speaker 1: This is why I'm sorry to say it like this 450 00:24:21,680 --> 00:24:24,520 Speaker 1: when your wife says, we're not going to do anything, 451 00:24:24,960 --> 00:24:27,280 Speaker 1: just gonna do some stocking stuff you buy or something, 452 00:24:27,320 --> 00:24:31,200 Speaker 1: and she didn't. She did. No. I saw through that. 453 00:24:31,760 --> 00:24:34,280 Speaker 1: I've seen this game before. Man, So I got some 454 00:24:34,480 --> 00:24:37,240 Speaker 1: very nice perfume because I knew something was going to 455 00:24:37,320 --> 00:24:41,160 Speaker 1: go down. And sure enough, here's a fitbit now I got. 456 00:24:41,160 --> 00:24:44,040 Speaker 1: Now I gotta learn how it feels like the reverse 457 00:24:44,200 --> 00:24:48,520 Speaker 1: peloton ad. Right, Well, she's obviously listening to something. He 458 00:24:48,560 --> 00:24:53,440 Speaker 1: clearly has stated that he wants. Yeah, so so you'll 459 00:24:53,480 --> 00:24:56,520 Speaker 1: be losing, you'll be shedding pounds in collegeotball is going 460 00:24:56,600 --> 00:24:59,119 Speaker 1: to be adding games, college football be adding games. I 461 00:25:00,040 --> 00:25:02,159 Speaker 1: is that. This is where I said, be very interested 462 00:25:02,200 --> 00:25:05,199 Speaker 1: to see when the names, the likeness, the image, and 463 00:25:05,280 --> 00:25:08,320 Speaker 1: more revenue coming in. And we even had the athletic 464 00:25:08,359 --> 00:25:11,000 Speaker 1: director John Curry at Wakefarest saying some of this spending 465 00:25:11,040 --> 00:25:14,720 Speaker 1: is absolutely sanine. We don't need golden toilets and locker rooms, 466 00:25:14,840 --> 00:25:16,160 Speaker 1: but that's where we are. And you know why we're 467 00:25:16,200 --> 00:25:18,800 Speaker 1: there because the money has to go somewhere. They can't 468 00:25:18,880 --> 00:25:21,040 Speaker 1: keep it on the books, so it's gonna go to coaches. 469 00:25:21,040 --> 00:25:23,880 Speaker 1: You're gonna have strange coaches making millions of dollars, gonna 470 00:25:23,880 --> 00:25:26,640 Speaker 1: have assistant coaches making millions of dollars. You're gonna have 471 00:25:26,920 --> 00:25:30,560 Speaker 1: you know, gold inlays and everything fancy schmancy and the 472 00:25:30,720 --> 00:25:33,600 Speaker 1: edifice race, and it's an arms race for in the building. 473 00:25:33,600 --> 00:25:35,960 Speaker 1: You just have the coolest, nicest practice facility. That's how 474 00:25:36,000 --> 00:25:38,720 Speaker 1: you get the top recruit. I'm curious if you could 475 00:25:39,080 --> 00:25:42,399 Speaker 1: both of you way in quickly. Could you go counterculture 476 00:25:43,000 --> 00:25:45,280 Speaker 1: and be like, remember like the old school the Rocky movie, 477 00:25:45,320 --> 00:25:47,520 Speaker 1: Rocky whatever it was when he fought Ivan Drago. We're 478 00:25:47,560 --> 00:25:49,520 Speaker 1: Rocky trained in the bar and pulling the sleds in 479 00:25:49,560 --> 00:25:51,919 Speaker 1: the snow, and Drago had all the tech. Could you 480 00:25:52,000 --> 00:25:54,280 Speaker 1: sell the notion of we're old school. I mean, you're 481 00:25:54,280 --> 00:25:57,480 Speaker 1: gonna have everything you need, but we're here to play football. 482 00:25:57,480 --> 00:25:59,240 Speaker 1: We're here to dominate, We're here to win. We're gonna 483 00:25:59,240 --> 00:26:01,560 Speaker 1: do it, and it's certain way not gonna be. You're 484 00:26:01,560 --> 00:26:04,240 Speaker 1: not gonna have all the fancy tech at your locker. 485 00:26:04,440 --> 00:26:06,040 Speaker 1: That's not who we are. We just want to win 486 00:26:06,080 --> 00:26:13,480 Speaker 1: and be the best. If you look at the literature, 487 00:26:13,560 --> 00:26:17,399 Speaker 1: the research, the your your fancy locker room and your 488 00:26:17,440 --> 00:26:20,120 Speaker 1: fancy strength you know, Jim and all, that has no 489 00:26:20,200 --> 00:26:23,119 Speaker 1: bearing on your recruiting. Everyone says it does. They do 490 00:26:23,160 --> 00:26:25,880 Speaker 1: it because they want to compete, et cetera. But if 491 00:26:25,880 --> 00:26:28,080 Speaker 1: you dive into the numbers and a few scientists have 492 00:26:28,119 --> 00:26:31,560 Speaker 1: done this, or researchers academics have done this, um, there's 493 00:26:31,560 --> 00:26:35,200 Speaker 1: no there's no statistical correlation between you know, your hundred 494 00:26:35,240 --> 00:26:37,720 Speaker 1: billion dollar locker room and you know the strength of 495 00:26:37,720 --> 00:26:40,360 Speaker 1: your recruiting class the year before the year after. UM. 496 00:26:40,800 --> 00:26:42,359 Speaker 1: I think you're right, Michael, and that it's it's a 497 00:26:42,359 --> 00:26:45,240 Speaker 1: hard to to make that push. But if I was 498 00:26:45,560 --> 00:26:48,520 Speaker 1: on the academic side of university, I would absolutely be 499 00:26:48,560 --> 00:26:51,359 Speaker 1: telling my folks listen, like you're telling me, we're spending 500 00:26:51,400 --> 00:26:53,640 Speaker 1: we're going into debt, hundreds of million dollars of debt 501 00:26:53,680 --> 00:26:56,320 Speaker 1: to build this because you want this result, and the 502 00:26:56,400 --> 00:26:59,400 Speaker 1: science says that they're that result never never happened. All 503 00:26:59,440 --> 00:27:02,000 Speaker 1: I'm saying is is that if you show a picture 504 00:27:02,040 --> 00:27:04,560 Speaker 1: of your locker room and it has broken glass and 505 00:27:04,640 --> 00:27:06,920 Speaker 1: nails on the floor, that's not going to help you. 506 00:27:07,840 --> 00:27:11,280 Speaker 1: You don't want It feels better to be number one 507 00:27:11,280 --> 00:27:13,159 Speaker 1: than number five. I'll wear a number because of Mike. 508 00:27:13,320 --> 00:27:14,840 Speaker 1: We have a chance to go for three in a row. 509 00:27:14,880 --> 00:27:16,840 Speaker 1: Good numbers at a good time. And let's first started 510 00:27:16,840 --> 00:27:20,240 Speaker 1: wearing the number. I would just happy and floomberg. Business 511 00:27:20,280 --> 00:27:23,760 Speaker 1: of sports, the number of the week, number of the week, 512 00:27:26,760 --> 00:27:30,399 Speaker 1: number of the week, ninety. It's so hard with part 513 00:27:30,440 --> 00:27:32,200 Speaker 1: because you have no idea if it's sports related or 514 00:27:32,480 --> 00:27:36,040 Speaker 1: you know, number of bathrooms that are building you. It's 515 00:27:36,080 --> 00:27:43,400 Speaker 1: so hard. A very historic moment that happened in sports 516 00:27:43,840 --> 00:27:46,440 Speaker 1: and uh it is the age of the person who 517 00:27:46,480 --> 00:27:51,280 Speaker 1: passed Don Lars Lars. Yes, he is the only person 518 00:27:51,600 --> 00:27:54,399 Speaker 1: in World Series history to pitch a perfect game and 519 00:27:54,440 --> 00:27:59,479 Speaker 1: happened in nineteen. Yeah, that's pretty that's pretty good. Let 520 00:27:59,600 --> 00:28:05,240 Speaker 1: let me do the you were I told Yogi Bear 521 00:28:05,560 --> 00:28:07,399 Speaker 1: go out there and hug him. Man, that's gonna be 522 00:28:07,440 --> 00:28:11,200 Speaker 1: the picture. Hold it. That was it? Man? Uh? Don Larson, Uh, 523 00:28:11,640 --> 00:28:14,199 Speaker 1: he was with seven teams, started out with the Detroit 524 00:28:14,240 --> 00:28:18,119 Speaker 1: Tigers in three and uh went on and then of 525 00:28:18,200 --> 00:28:21,800 Speaker 1: course he had the moment of moments in World Series 526 00:28:21,880 --> 00:28:25,239 Speaker 1: history and gave us something special, and then I think 527 00:28:25,320 --> 00:28:28,680 Speaker 1: Vin Scully. There's tape event Scully calling that game, which 528 00:28:28,720 --> 00:28:34,000 Speaker 1: is great. So onward Don Larson New York Yankees picture. 529 00:28:34,760 --> 00:28:38,760 Speaker 1: He passed away at ninety godspeed. I like, well, Mr Barr, 530 00:28:38,840 --> 00:28:41,240 Speaker 1: fearing that perhaps you were going to pick a Buckingham 531 00:28:41,320 --> 00:28:46,000 Speaker 1: Palace related number, I too came armed with a number 532 00:28:46,000 --> 00:28:53,200 Speaker 1: of the week that that I stumbled across the other day. 533 00:28:53,720 --> 00:28:55,800 Speaker 1: Nothing to do with Michael Jordan's an average age of 534 00:28:55,800 --> 00:28:58,120 Speaker 1: a Major League baseball ticket fire. It is the age, 535 00:28:58,120 --> 00:28:59,760 Speaker 1: but it's not on a major league ticket buyer, although 536 00:28:59,760 --> 00:29:05,080 Speaker 1: you're probably low the age at which Tom Brady will retire. Right, 537 00:29:05,120 --> 00:29:06,520 Speaker 1: I'm gonna I'm gonna read it just for fun because, 538 00:29:06,520 --> 00:29:09,880 Speaker 1: like I caught this on ESPN. When the Elmira Enforces 539 00:29:09,920 --> 00:29:12,000 Speaker 1: took the ice against the Dan Berry Hat Tricks and 540 00:29:12,040 --> 00:29:15,200 Speaker 1: a Federal Prospects Hockey League game, they had an unusual 541 00:29:15,280 --> 00:29:18,480 Speaker 1: veteran player in the lineup. Unusual because he was fifty five, 542 00:29:19,000 --> 00:29:22,360 Speaker 1: but also unusual because he was the owner. So many 543 00:29:22,360 --> 00:29:26,280 Speaker 1: players were hurt and out of the lineup. That Robbie Nichols, 544 00:29:26,320 --> 00:29:29,880 Speaker 1: a draft pick in N three at the Philadelphia Flyers, 545 00:29:30,360 --> 00:29:32,920 Speaker 1: age fifty five, suited up and took the ice for 546 00:29:32,960 --> 00:29:37,320 Speaker 1: the Enforcers. Somewhere Mark Cuban is salivating over reading this story. 547 00:29:38,640 --> 00:29:41,000 Speaker 1: One of one of cubans big statements is like when 548 00:29:41,000 --> 00:29:43,440 Speaker 1: they talk about uh like CEOs who get involved in 549 00:29:43,480 --> 00:29:46,160 Speaker 1: their business, He's like, I'm smart enough to own the 550 00:29:46,200 --> 00:29:48,080 Speaker 1: Dallas Mavericks, and I'm also smart enough to know I 551 00:29:48,120 --> 00:29:51,040 Speaker 1: don't play for Dallas. But according to you on this 552 00:29:51,080 --> 00:29:55,560 Speaker 1: guy obviously desperate times, desperate measures. Right, fifty five years old, 553 00:29:55,560 --> 00:29:59,440 Speaker 1: twenty five years after his last season of professional hockey. 554 00:29:59,680 --> 00:30:02,280 Speaker 1: I kudos to you, Robbie Nichols if you're fifty five 555 00:30:02,480 --> 00:30:04,600 Speaker 1: and I don't care that it's the Elmira Enforcers and 556 00:30:04,840 --> 00:30:08,280 Speaker 1: Danbury hat tricks. Love the names, love probably the logos 557 00:30:08,320 --> 00:30:10,560 Speaker 1: as well. But that's pretty cool like this, As you 558 00:30:10,560 --> 00:30:12,680 Speaker 1: get older, you get slower. I couldn't keep up with 559 00:30:12,680 --> 00:30:15,640 Speaker 1: the kids. My mind can go, my legs can't done. 560 00:30:16,880 --> 00:30:18,600 Speaker 1: Have I had a nickel for every time I thought 561 00:30:18,640 --> 00:30:22,800 Speaker 1: that you've been listening to Bloomberg Business of Sports. We 562 00:30:22,880 --> 00:30:24,840 Speaker 1: are here each and every week at the same time, 563 00:30:24,880 --> 00:30:27,200 Speaker 1: plus online wherever you get your podcast. You can catch 564 00:30:27,280 --> 00:30:30,920 Speaker 1: those Mondays, Wednesdays and Thursdays. I'm Michael Bar on Twitter 565 00:30:31,080 --> 00:30:33,640 Speaker 1: at Big Bar Sports, I'm Evan Novie Williams at nov 566 00:30:33,880 --> 00:30:36,560 Speaker 1: Underscore Williams. And I'm Scott Sashnik. You can follow me 567 00:30:36,600 --> 00:30:38,800 Speaker 1: on Twitter at Sashnik. Thank you very much for joining us. 568 00:30:38,840 --> 00:30:40,760 Speaker 1: Please tune in next week when we speak with the 569 00:30:40,760 --> 00:30:43,480 Speaker 1: biggest and brightest in the sports business industry. You're listening 570 00:30:43,520 --> 00:30:46,840 Speaker 1: to Bloomberg Business of Sports from Bloomberg Radio around the world. 571 00:31:00,200 --> 00:31:00,240 Speaker 1: M