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Speaker 1: Sauce on the side. Hello Andrew, Hi.

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Speaker 2: Gandhi, how are you? Oh great, Gandhi, how are you?

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Speaker 1: I'm great? Thank you for joining me for the beginning

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Speaker 1: and the end of this. Because this podcast is going

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Speaker 1: to be kind of different. I think I had a

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Speaker 1: lot of fun doing this. I hope other people enjoy

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Speaker 1: listening to it as much as I enjoyed cutting it.

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Speaker 1: So I'm going to talk to two of my besties

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Speaker 1: from high school, Sebastian and David Solano. Why would I

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Speaker 1: talk to my besties from high school? Andrew, do you

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Speaker 1: have any idea?

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Speaker 2: I don't, Gandhi, can you inform me?

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Speaker 1: You just do it. They've done a lot of really

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Speaker 1: cool stuff and one of the things the latest venture

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Speaker 1: is they've brought their lifestyle brand, as you will find

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Speaker 1: out why it's a lifestyle brand and not a weed

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Speaker 1: company here to New York from California. They did massive things.

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Speaker 1: If you just google Jeter j ee t e Er,

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Speaker 1: you will see all kinds of information about them. And

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Speaker 1: now they're here.

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Speaker 2: That's exciting.

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Speaker 1: They are legal drug dealers and you know that fast me.

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Speaker 2: Yeah.

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Speaker 1: So this is going to be a two part episode.

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Speaker 2: Why you ask why Gandhi.

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Speaker 1: Because we talked for such a long time that I

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Speaker 1: want to split it up because I was trying to

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Speaker 1: edit it and there's just a lot of really good

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Speaker 1: stuff in there that I thought I would cut out,

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Speaker 1: and I don't want to cut it out because it's

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Speaker 1: pretty fascinating.

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Speaker 2: I like raw unedited interviews like that.

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Speaker 1: Oh well, in that case, I should have just left

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Speaker 1: it the fuck alone.

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Speaker 2: Yeah, I mean, I tell you that all the time.

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Speaker 1: I know you know what I do. This is why

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Speaker 1: I don't trust other people to do it. I never

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Speaker 1: really noticed how loud and hearty and annoying my laugh was.

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Speaker 1: And I laughed really hard at a lot of stuff.

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Speaker 1: I like that, though, now i'd be going through and

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Speaker 1: cutting them out. So whatever you hear, which still sounds

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Speaker 1: like a lot of laughter, is probably half the laughter.

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Speaker 1: I sound like a lunatic.

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Speaker 2: I mean, I think it's fun. It shows that you're

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Speaker 2: having a good time.

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Speaker 1: I think it sounds genuine.

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Speaker 2: I don't think so.

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Speaker 1: Josh called me a laugh box once. I want to

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Speaker 1: punch his face.

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Speaker 2: A laugh box.

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Speaker 1: Yeah it's the worst, okay, So anyway.

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Speaker 2: I will say, you do have a really fun, high

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Speaker 2: pitch laugh.

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Speaker 1: Sometimes when I'm laughing really hard. It's the emphysema laugh

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Speaker 1: and nothing comes out, and it's terrible. It just sounds

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Speaker 1: like I'm wheezing and I'm dying.

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Speaker 2: Well, I think I enjoy your laugh. It makes me

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Speaker 2: laugh when you laugh really hard.

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Speaker 1: Well, thank you, my friend. I am sad that you

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Speaker 1: didn't get to sit in on this one because it

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Speaker 1: was fun.

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Speaker 2: Well, I'm sure they'll be back.

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Speaker 1: I have a feeling they probably will be. They'll at

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Speaker 1: least be back in another episode next week, because Andrew

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Speaker 1: told me we have to drop it next week, not

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Speaker 1: to at once.

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Speaker 2: Yeah, yeah, no, We'll get.

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Speaker 1: To the bottom mat in a minute, but until then,

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Speaker 1: meet my friends Sebastian and David. Two of my favorite

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Speaker 1: people are in the building with me. Sebastian and David

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Speaker 1: Solano from Jeter. Hello, is this weird for you?

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Speaker 3: It's amazing.

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Speaker 1: It's amazing. Okay, So, so people are probably like, who

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Speaker 1: are these people? And why do you have your friends

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Speaker 1: on your podcast? Which I do often. By the way,

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Speaker 1: they started a company called Jeter, which I'm gonna let

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Speaker 1: you guys explain in a minute, because I feel like

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Speaker 1: when I try to tell people about it, I sound stupid.

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Speaker 1: But it's gone from a tiny, little baby business to

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Speaker 1: something that's so massive that you just moved all the

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Speaker 1: way from la where you guys were living for a

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Speaker 1: long time, and now you're here in New York City

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Speaker 1: and you're going to be here for a year. And

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Speaker 1: when I tell you, I've been telling everyone my friends

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Speaker 1: have arrived. I'm so excited. This is the best diamond?

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Speaker 1: Am I making this up?

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Speaker 3: I believe it?

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Speaker 1: So let's first talk about your company, Jeter, David Sebastian.

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Speaker 1: We have the CEO, co founder, and the CSOH Chief

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Speaker 1: sales Officer's right, Okay, perfect? How did it start?

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Speaker 4: So?

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Speaker 5: I guess it started, you know when we were actually

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Speaker 5: living actually I was living in New York, and you know,

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Speaker 5: people kept reaching out, you know, asking us to invest

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Speaker 5: in marijuana companies. And I was like, why all of

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Speaker 5: a sudden am I getting hit up so much about

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Speaker 5: invested in the may Wanna companies? Obviously, you know, we've

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Speaker 5: always loved to smoke, David myself, you know, looking.

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Speaker 3: Pat the other twins and you know Pete Skat like

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Speaker 3: the whole crew.

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Speaker 5: We used to always get together, actually watch Entourage on

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Speaker 5: Sundays and you know, smoke a joint and and that

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Speaker 5: was like a like a ritual for us right as

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Speaker 5: a crew.

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Speaker 3: And it was long story short. I was like, why

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Speaker 3: am I getting hit up so much?

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Speaker 5: And then that kind of sparked a little bit of

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Speaker 5: curiosity what's going on with the cannabis industry?

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Speaker 3: And then I started doing research and.

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Speaker 5: I'm like, oh my god, like I actually think this

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Speaker 5: is really going to end up going legal in the US.

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Speaker 5: And then obviously Colorado announced that it went recreational, and

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Speaker 5: then we started seeing stuff about California going recreational. And

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Speaker 5: then we always thought that cannabis if it, if it

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Speaker 5: becomes a real industry, it's gonna one they have a

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Speaker 5: real brand, Like there's Coke and the soda industry, Red

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Speaker 5: Bull and the energy drinking industry. So then we thought like, hey,

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Speaker 5: like who's going to be the brand for the cannabis industry. So,

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Speaker 5: you know, we were brand builders obviously from Life and

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Speaker 5: color you know, building you know, music festivals around the world.

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Speaker 5: Then we were like, man, like, we need to be

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Speaker 5: the guys that can build this cannabis brand that could

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Speaker 5: be none around the world. And for that to happen,

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Speaker 5: we thought it needed to be born in La because obviously,

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Speaker 5: you know, caliweed is you know, known for being you know,

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Speaker 5: where the best weed in the country is.

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Speaker 3: So anyway, so we decided to all move to California.

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Speaker 5: We literally dropped our jobs once again and to start

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Speaker 5: a new venture. All of us moved in together and

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Speaker 5: you know, we started Jeter. So the first couple of

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Speaker 5: years when we started the company, we put up all

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Speaker 5: of our life savings, everything we had, our families invested,

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Speaker 5: our friends invested, and like it was a disaster, like

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Speaker 5: literally a disaster. Pretty much everything was going south. All

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Speaker 5: the partnerships and things that we try to do. We

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Speaker 5: try to build a cultivation that didn't work out, we

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Speaker 5: try to build a lab that didn't work out. And

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Speaker 5: it was until we like kind of paused and we're like, yo, guys,

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Speaker 5: we came here to build a brand. We always thought

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Speaker 5: pre Roles is going to be the future of cannabis

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Speaker 5: because eventually, not everybody's gonna want to roll or enjoy,

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Speaker 5: everybody's gonna want to you know, buy rady to smoke

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Speaker 5: because as it goes mainstream. So you know, we decided

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Speaker 5: to just focus on on the pre rolls and then

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Speaker 5: just focus on Jeter and then when that happened, still,

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Speaker 5: it was very tough for us to be able to

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Speaker 5: get any sales, you know, dispen Streets. We're like, yo,

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Speaker 5: like you know this new Miami guys, why are we

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Speaker 5: gonna buy you your stuff? You know, like we have

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Speaker 5: all of our legacy California brands that will be my

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Speaker 5: boys for ten years. I'm gonna buy the stuff from them.

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Speaker 5: You know, we actually couldn't really get more than like

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Speaker 5: twenty grand a month in sales, and so once again,

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Speaker 5: you know, we were pretty much that broke.

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Speaker 3: We actually true story.

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Speaker 5: We pounded our watches, we punded our cars, and so

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Speaker 5: we can just get in.

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Speaker 1: A which car? Nice car?

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Speaker 2: What do you mean you.

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Speaker 1: Want your masa? You went to a pawn shop with you?

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Speaker 3: Okay, So I give I give my car title to

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Speaker 3: like a loan shark.

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Speaker 5: It's one of those guys that we'll learn you one

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Speaker 5: hundred grand if you don't pay me back in sixty days.

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Speaker 5: You know, I take your car. So then you know

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Speaker 5: he held the car title. Lucas Uh did the same

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Speaker 5: thing with with his Bentley.

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Speaker 1: Oh my god.

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Speaker 3: And then and then all the jewelry.

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Speaker 5: I've had everything we had, right, we just threw it

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Speaker 5: in there and so we can just have enough money

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Speaker 5: to make payroll for like the next thirty to forty

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Speaker 5: five days. And we knew that was like our last

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Speaker 5: window to try to make something happen. And then David,

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Speaker 5: you know, at that point, he was a you know,

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Speaker 5: recording artist, traveling the world, DJing, but you know, he

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Speaker 5: saw like the vision that we had with Jitter, that

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Speaker 5: we were trying to build something that.

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Speaker 3: Was so big, and he really believed in it.

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Speaker 5: And he's like, Joseph Ashian like, let me jump in.

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Speaker 5: I believe I can help you guys out. And to

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Speaker 5: be honest, I'm tired of like you know, touring and everything.

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Speaker 5: Like I really want to you know, look into potentially

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Speaker 5: doing a new adventure and joining you guys on it.

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Speaker 5: And we're like, all right, David, like if you're down

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Speaker 5: for the grind, you know, go for it. Then David

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Speaker 5: comes in his first month, you know, it wasn't the

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Speaker 5: best month, but then literally again we're doing thirty forty

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Speaker 5: grand a month in sales. Within six months, David had

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Speaker 5: us doing a million dollars a month in sales.

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Speaker 1: How David, what did you do?

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Speaker 3: Well?

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Speaker 5: You know, it was about explaining people like what Jita

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Speaker 5: was about, and like, you know, we were always not

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Speaker 5: just like you know, a white tube with a label,

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Speaker 5: like like we have real, real culture behind the brand,

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Speaker 5: you know. So I think, like you know, talking to

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Speaker 5: all the dispensary, he's letting them know, like, yo, guys,

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Speaker 5: like you know, we're we're not just MINDI guys, like

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Speaker 5: we're brand builders. We want to come here and like

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Speaker 5: really disrupt the cannabis industry. We want of the things

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Speaker 5: that nobody's done before we did all these immersive activations.

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Speaker 5: At that time, joints were also really bad, like literally

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Speaker 5: like people were using like shake trim all the stuff

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Speaker 5: to grow joints, and like we were one of the

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Speaker 5: first that we said nine like quality first, quality first.

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Speaker 3: So we started to.

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Speaker 5: Move to the world and just you know, make just

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Speaker 5: really good quality joints. And yeah, like look I had

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Speaker 5: to put in the freaking crazy fifteen sixteen hour days

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Speaker 5: that was.

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Speaker 3: Yeah.

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Speaker 5: He would literally park outside of a dispensary and wait

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Speaker 5: till ten o'clock at night.

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Speaker 3: Walk out the delivery.

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Speaker 5: Sometimes they're like, hey, delivering pizza for the for the staff.

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Speaker 5: Oh yeah, go ahead, come in and inside the pizza box.

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Speaker 5: I would put a bunch of jitters, so I will

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Speaker 5: literally just leave the pizza. The buttons would open it up,

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Speaker 5: smoke and be like, oh shit, this is awesome, and

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Speaker 5: then they would talk to the manager. I would check

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Speaker 5: in the next day, be like, your brother, would you

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Speaker 5: ask get that pizza? They're like, oh yeah, they'd be

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Speaker 5: looking for you. So yeah, you know, just think about

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Speaker 5: every gorilla tactic that you could possibly use to get

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Speaker 5: into all these stores.

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Speaker 1: Like picturing you and a Papa John's delivery. I don't

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Speaker 1: know why that makes you so happy for some reason,

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Speaker 1: like yes, okay, it's used to.

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Speaker 3: Work at Little Seasons, remember back in the back in

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Speaker 3: the day. I didn't work at little.

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Speaker 1: Sasas I did, and Sebastin used to work at a

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Speaker 1: phone phone sales kiosk in the mall.

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Speaker 3: Actually where she both did eventually.

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Speaker 5: But yeah, I did, and we were also servers, you know,

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Speaker 5: for many years a lot of restaurants, you too, Yeah.

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Speaker 1: Yeah, I was too. Yeah, but there was I don't

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Speaker 1: know how long I would say the stretch of time was.

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Speaker 1: But I wouldn't be surprised if I woke up in

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Speaker 1: one of you, or both of you, or in my

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Speaker 1: house somewhere in a bed sleeping, whether it was with

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Speaker 1: my parents and I live with my parents, or when

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Speaker 1: Melissa and I lived together and it was just like

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Speaker 1: a flophouse.

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Speaker 6: Apparently were genially in front of the school, you know.

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Speaker 6: So so so anyways, you know, obviously, you know, now

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Speaker 6: we're doing a million a month in sales. So now

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Speaker 6: we're like, oh my god, like you know, we're able

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Speaker 6: to save the company. We have something really going on here.

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Speaker 5: And then we were able to really start doing what

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Speaker 5: it is that we love, and it's to really be

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Speaker 5: able to the brand and tell a story.

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Speaker 3: Right.

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Speaker 5: So for example, Lucas, my co CEO, he was, you know,

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Speaker 5: he's the crazy creative guy, you know, loves to just

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Speaker 5: you know, think about the brand and how can we

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Speaker 5: you know, make a splash and disrupt the industry.

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Speaker 3: So he actually we had a little event.

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Speaker 5: There was like a like a like a I don't know,

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Speaker 5: like event where brands do pop ups, right, and we

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Speaker 5: had like a you know, four thousand dollars budget.

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Speaker 3: We're like, yo, like, how are we going to make

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Speaker 3: a splash?

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Speaker 5: So the night before actually Lucas was watching Half Baked,

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Speaker 5: obviously smoking, and then he kind of came up with

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Speaker 5: this idea of like Blockbuster.

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Speaker 3: He's like, Yo, like Blockbuster, you should.

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Speaker 5: Be used to be such an iconic like venue where

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Speaker 5: you would go, you know, like get right to get

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Speaker 5: a movie, get high, and then go watch it at home.

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Speaker 3: He's like, why don't we recreate Blockbuster. We're like, okay,

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Speaker 3: well that sounds pretty wild. How do we do that?

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Speaker 5: And then literally we actually recreated like a Blockbuster. So

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Speaker 5: when you came into our booth right, which was probably

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Speaker 5: the lowest budget booth in the whole event, it was

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Speaker 5: a Blockbuster.

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Speaker 3: So then people came in, they're like, oh my god,

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Speaker 3: like did you.

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Speaker 5: See the Blockbuster. It was the talk around the festival like, yo,

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Speaker 5: did you go to Blockbuster? You go to Blockbuster. The

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Speaker 5: next you know, like stores asked us, Yo, can you

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Speaker 5: bring the Blockbuster booth to our store? We'd love to

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Speaker 5: have it on while we're selling judos. But like, that's

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Speaker 5: a great idea. Why don't we create a Blockbuster tour?

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Speaker 3: Right?

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Speaker 5: So then we created like a little tour and we

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Speaker 5: started taking out a little Blockbuster booth everywhere. The next thing,

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Speaker 5: you know, you know, people keep asking for jitters more

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Speaker 5: and more and more. So then now we started doing

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Speaker 5: the disruptive marketing that people hadn't seen before in the

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Speaker 5: cannabis industry. So then we came up with Gito Day

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Speaker 5: and Judy Day was wild. We rented this house in

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Speaker 5: Beverly Hills. At that point, the company was doing a

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Speaker 5: little better. And I'm not gonna lie we I think

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Speaker 5: we had a budget of like five six hundred thousand

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Speaker 5: for that party.

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Speaker 3: We ended up spending one point three million, So then the.

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Speaker 1: Company wasn't doing so well anywhere. Immediately drive yourselves.

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Speaker 5: Back, yeah, you know, And we basically rented this house

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Speaker 5: in Beverly Hills and we just created this monster production.

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Speaker 5: We had Ludacris, the Martinez Brothers performed from New York.

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Speaker 3: Actually, we also.

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Speaker 5: Had a freaking six hundred drone show up in the sky,

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Speaker 5: you know that we actually produced in the studio with

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Speaker 5: David and a mirror. And then we created this whole

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Speaker 5: show that told the story of Jeter through drones in

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Speaker 5: the sky, and people were just mind boggled the way

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Speaker 5: it came out. There was there was a lot of

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Speaker 5: people that Vosh came to that party too. She came,

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Speaker 5: so it was just a wild party. So then now

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Speaker 5: people are like, oh my god, like, who are these guys?

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Speaker 5: And then also like we started doing the boutique drops

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Speaker 5: where we did the tribute to Kobe Bryant. The Lakers

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Speaker 5: won the championship and Kobe Bryan sadly passed away, So

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Speaker 5: then we did a joint that was a tribute to

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Speaker 5: him and the Lakers. Next thing, you know, stories are

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Speaker 5: calling us. They're like, yo, like we saw camerage, camera

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Speaker 5: footage at seven am. People are lining up around the

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Speaker 5: corner to buy this this Kobe tribute.

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Speaker 3: I'm like, wow, what's going on.

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Speaker 5: Like all of a sudden, Jeter started to explode, and

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Speaker 5: then we really became what we always wanted to be,

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Speaker 5: which is a true lifestyle brand that you know, not

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Speaker 5: just sells weed, but we actually you know, produce events.

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Speaker 5: You know, we have a fashion line Colledjitter Apparel. You know,

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Speaker 5: we just really like to do basically what we love

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Speaker 5: to do personally for our lives. We expressed that through

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Speaker 5: Geter and that that's kind of what Jitter. And then

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Speaker 5: just one last backstory, you know, how did the name

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Speaker 5: Jitter come about? Oh yah, So basically in college, right,

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Speaker 5: that's where we met with Lucas Patrick.

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Speaker 2: You know, Lucas and.

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Speaker 1: Patrick are the other the other twins, and they're twins too,

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Speaker 1: which I'm not sure that people know that. So two

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Speaker 1: are your twins and they're twins, and together you do this.

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Speaker 5: This is yeah, this is in Florida State, tallahassee, right,

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Speaker 5: and and me and Lucas had this one class in

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Speaker 5: the morning together.

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Speaker 3: We were always late, right, and we were like, hey, Lucas,

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Speaker 3: did you bring a joint?

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Speaker 5: And the teacher was like, yo, you can't say that here,

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Speaker 5: you know, and we're like, oh shit, okay, so hey,

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Speaker 5: did you bring a jeter? And we started calling a

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Speaker 5: jeter and the teacher's like, okay, you can say that,

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Speaker 5: that's fine. So then we started calling joints jeter, just

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Speaker 5: like within the crew for the longest time. And then

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Speaker 5: you know, fast forward, you know, what is the best

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Speaker 5: name for this joint company? We're like, oh, ship jeter.

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Speaker 5: We've been calling joints jeter our whole lives already, and like, yeah,

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Speaker 5: just you know, it just landed perfectly. We believe that

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Speaker 5: people eventually, instead of calling them joints, they're going to

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Speaker 5: be calling them jeters. You know. It is the number

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Speaker 5: one smoke PREERU in the world already passed the Jeter.

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Speaker 1: Are you guys proud of yourselves?

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Speaker 3: Yeah, a little bit, A little bit.

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Speaker 1: We mean a little bit. I'm very proud of you.

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Speaker 1: I talked about you guys all the time. I'm like,

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Speaker 1: I don't know, have you've heard about this, but my

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Speaker 1: friends own this company. Would you call it a weed

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Speaker 1: company or no, you're calling it a lifestyle right now?

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Speaker 5: Yeah, we are a lifestyle brand that happens to sell weed. Yeah,

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Speaker 5: you know, first, yeah we did, we did, okay, But

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Speaker 5: we always had like where we're at right now is

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Speaker 5: what we always had in mind. Like we never sat

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Speaker 5: and put it in a whiteboard like we're going to

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Speaker 5: sell this many joinings and open all these factories and no,

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Speaker 5: we were like, we're gonna build this brand that's going

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Speaker 5: to bed this show is that's going to have a

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Speaker 5: fashion line that's also going to make the best product

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Speaker 5: in the world.

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Speaker 1: Which sounds crazy when you say all that, like in

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Speaker 1: a row, that sounds nute, Like how can some do

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Speaker 1: all that?

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Speaker 3: And to top it off, do it with your best friends?

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Speaker 5: You know, Like that's that's the least to me that

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Speaker 5: like as wild because a lot of times working with

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Speaker 5: your best friends is the toughest thing. And I think

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Speaker 5: with our group at the uniqueness is that we're all

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Speaker 5: so good at something different. We all fit in perfectly

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Speaker 5: with each other for that reason.

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Speaker 3: Right.

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Speaker 5: So, like you know, pr Chief product Officer, he's you know,

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Speaker 5: he's a six am world in blode.

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Speaker 3: None of us does that.

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Speaker 5: He's the part of the career, you know, you know,

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Speaker 5: you know, like I mean Scott a cf All, he's like,

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Speaker 5: you know, the super book smart and you know, super intelligent.

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Speaker 3: He can now smart anybody in the room. You know.

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Speaker 3: When we met him in college, he was you know,

390
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Speaker 3: we were trying to.

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Speaker 5: Get our socialistic grade. The guy was already getting his PhD.

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Speaker 3: Yeah that was yeah. Yeah, it's Thomas University that he

393
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Speaker 3: was going to.

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Speaker 5: And we played college soccer with him, and that was

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Speaker 5: at the library at six am every day before college practice,

396
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Speaker 5: you know. And we also smoke after every practice and

397
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Speaker 5: with outrun everybody in the team.

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Speaker 1: By the way, So let's talk about Lucas and Patrick

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Speaker 1: really quickly. What is it the day do I know?

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Speaker 1: You said he's ye?

401
00:15:43,840 --> 00:15:47,600
Speaker 5: So basically Lucas is by coach CEO. He definitely is

402
00:15:47,600 --> 00:15:50,480
Speaker 5: the brain behind the brand. So like I'm putting out

403
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Speaker 5: all the fires, so what are you Lucas.

404
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Speaker 3: Lucas is his.

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Speaker 5: Magical world, creating magic for us, which is what he

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Speaker 5: does and it's what we want him to do. The

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Speaker 5: guy really comes up with the wild these ideas and

408
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Speaker 5: like even when we're like, yo, Lucas, like that's you know,

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Speaker 5: he doesn't care. He just goes and does it anyways

410
00:16:06,360 --> 00:16:08,640
Speaker 5: and it ends up working out, you know, So we're

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Speaker 5: loving for that. And yeah, like the guys that is

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Speaker 5: a brand genius. That's his focus. And then Patrick, it's

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Speaker 5: funny Patrick has like dual roles. One of his main

414
00:16:17,360 --> 00:16:20,080
Speaker 5: roles is, you know, me and Lucas, like we clash

415
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Speaker 5: a lot, you know, like you know, it's like like

416
00:16:21,680 --> 00:16:24,320
Speaker 5: like brotherly love, right, like love hate relationship and there's

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00:16:24,360 --> 00:16:26,080
Speaker 5: no hate actually, but you know, we just loved about

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Speaker 5: each other. So then we kind of needed like a

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Speaker 5: therapist to mediate between me and him. So then Pat

420
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Speaker 5: is the best of that because he is like the

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00:16:35,480 --> 00:16:38,960
Speaker 5: most like centered, like nice human being in the world.

422
00:16:39,440 --> 00:16:41,840
Speaker 5: And then so he literally yo, Pat, like we need

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00:16:41,840 --> 00:16:43,960
Speaker 5: you to move to Cali, Like, bro, we need you here.

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Speaker 5: Outside of the fact that the guy's a business genius too.

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Speaker 5: But anyway, so then he came in. Pat is like

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Speaker 5: the person that everybody in the company goes and confines

427
00:16:51,760 --> 00:16:53,280
Speaker 5: and it's like Yo tells them like how they're.

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Speaker 3: Feeling, and like Pat like told me.

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Speaker 5: And then Pat just makes you feel so good about yourself, right,

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Speaker 5: He's just so good at that. Patrick is a chief

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Speaker 5: marketing officer. So he came into, guys, again, very brilliant

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Speaker 5: when it comes to business. So he helped us organize

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Speaker 5: the whole marketing department and you know, helpless expand into like,

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00:17:07,600 --> 00:17:09,879
Speaker 5: you know, we're opening so many markets. The company today

435
00:17:09,960 --> 00:17:13,040
Speaker 5: has you know, north of almost almost two thousand employees

436
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Speaker 5: right now.

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Speaker 1: It will be two thousand and one when I get

438
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Speaker 1: fired from Yah, you guys to hold a job for me,

439
00:17:17,080 --> 00:17:17,760
Speaker 1: I would appreciate it.

440
00:17:17,800 --> 00:17:20,080
Speaker 5: Yeah, So, sir Patrick, you know, he helps lead the

441
00:17:20,080 --> 00:17:22,359
Speaker 5: whole marketing engine of the company, which obviously, as you

442
00:17:22,359 --> 00:17:24,600
Speaker 5: guys can see, like we really focus a lot on marketing.

443
00:17:24,680 --> 00:17:26,560
Speaker 5: It's it's one of the things that Juter's known for,

444
00:17:26,760 --> 00:17:29,639
Speaker 5: you know. So Patrick focuses on that and then I

445
00:17:29,640 --> 00:17:32,480
Speaker 5: don't know with with with I guess with me, I

446
00:17:32,640 --> 00:17:34,959
Speaker 5: like to think that I'm just here to support the guys.

447
00:17:35,040 --> 00:17:37,480
Speaker 1: You know, CEO, you're not here to support well, you.

448
00:17:37,400 --> 00:17:39,880
Speaker 3: Know, like especially, it's definitely the vision of the company.

449
00:17:40,160 --> 00:17:41,600
Speaker 5: I think when it comes down to like you know

450
00:17:41,680 --> 00:17:44,000
Speaker 5: what's next, he's already ten steps ahead, and like he

451
00:17:44,480 --> 00:17:47,320
Speaker 5: really is like driving the expansion, you know, driving like

452
00:17:47,359 --> 00:17:49,680
Speaker 5: you know what's next, pushing, making sure that the products

453
00:17:49,720 --> 00:17:51,280
Speaker 5: are you know, top of the line, making sure that

454
00:17:51,320 --> 00:17:52,520
Speaker 5: every department has what they need.

455
00:17:52,560 --> 00:17:54,040
Speaker 3: So like he definitely, you know.

456
00:17:54,080 --> 00:17:56,040
Speaker 1: I know, he just won't hype himself up like I

457
00:17:56,080 --> 00:17:56,840
Speaker 1: was talking about this.

458
00:17:57,680 --> 00:17:59,680
Speaker 3: I don't like talking about myself so much.

459
00:18:02,040 --> 00:18:03,800
Speaker 1: That's why that's why I have Diamond and Andrew and

460
00:18:03,800 --> 00:18:06,480
Speaker 1: all these other people that I'm like, talking about me nicely,

461
00:18:06,720 --> 00:18:09,080
Speaker 1: high me up right now. So I was talking to

462
00:18:09,080 --> 00:18:11,280
Speaker 1: Sebastian about this the other day because I was like, Okay,

463
00:18:11,359 --> 00:18:14,000
Speaker 1: you're here now and you're building this here. Now, what

464
00:18:14,040 --> 00:18:15,479
Speaker 1: are you gonna do next? Because if I know you,

465
00:18:15,560 --> 00:18:17,920
Speaker 1: I know you're already itching to like plan something new.

466
00:18:18,080 --> 00:18:20,360
Speaker 1: From the time that we were fifteen sixteen years old,

467
00:18:20,400 --> 00:18:22,600
Speaker 1: he was always like that he was planning something. I

468
00:18:22,640 --> 00:18:24,560
Speaker 1: have a picture of us. I think I've told you

469
00:18:24,560 --> 00:18:25,960
Speaker 1: this before. I might have sent it to you the

470
00:18:26,000 --> 00:18:28,280
Speaker 1: first ounce of weed I ever bought. We split it

471
00:18:28,800 --> 00:18:31,880
Speaker 1: and we did. We both it was like we both

472
00:18:31,920 --> 00:18:33,840
Speaker 1: put in like one hundred dollars. It was one hundred

473
00:18:33,840 --> 00:18:35,920
Speaker 1: and fifty dollars is nothing. We're both holding this little

474
00:18:35,960 --> 00:18:37,359
Speaker 1: like ounce of weed, and we were like, this is

475
00:18:37,359 --> 00:18:38,880
Speaker 1: how we're going to make our millions. And I think

476
00:18:38,920 --> 00:18:43,440
Speaker 1: it's so funny that he actually did. Why are you

477
00:18:43,480 --> 00:18:44,600
Speaker 1: laughing so hard? Diamond?

478
00:18:44,760 --> 00:18:45,800
Speaker 3: This is actually true?

479
00:18:45,840 --> 00:18:48,040
Speaker 5: And mana, I think you're I think you're music A

480
00:18:48,040 --> 00:18:50,840
Speaker 5: pretty big part of the other question here that I

481
00:18:50,880 --> 00:18:52,679
Speaker 5: think I put up more of the money for this

482
00:18:52,800 --> 00:18:55,840
Speaker 5: hounce and you were supposed to sell it and you're

483
00:18:55,880 --> 00:18:56,880
Speaker 5: end up smoking it.

484
00:18:58,200 --> 00:18:59,200
Speaker 1: I don't think this is true.

485
00:18:59,359 --> 00:18:59,960
Speaker 3: This was true.

486
00:19:00,720 --> 00:19:03,440
Speaker 1: I will partially believe you, but you would have had

487
00:19:03,440 --> 00:19:05,320
Speaker 1: to smoke it with me, so you're.

488
00:19:05,240 --> 00:19:07,879
Speaker 3: Right, yeah, right, we did smoke her on supply we did.

489
00:19:08,000 --> 00:19:11,280
Speaker 1: It was it wasn't We weren't great drug dealers. Also, Diamond,

490
00:19:11,400 --> 00:19:13,240
Speaker 1: what are you saying she's cackling? I don't think you

491
00:19:13,280 --> 00:19:18,280
Speaker 1: can see her over there. It was so long ago.

492
00:19:18,440 --> 00:19:19,639
Speaker 3: It was a small amount.

493
00:19:19,720 --> 00:19:19,919
Speaker 2: It was.

494
00:19:20,040 --> 00:19:21,520
Speaker 1: It was a little amount, yeah, and it was Florida,

495
00:19:21,560 --> 00:19:23,520
Speaker 1: So like everything's legal. It doesn't, but there's a lot

496
00:19:23,560 --> 00:19:26,080
Speaker 1: in Florida. But that picture makes me laugh so hard

497
00:19:26,080 --> 00:19:28,440
Speaker 1: every single time because I'm like, this fucking guy actually

498
00:19:28,440 --> 00:19:31,199
Speaker 1: did it, and I'm the one that apparently smoked it.

499
00:19:31,800 --> 00:19:34,399
Speaker 1: So that was exciting. But even when you were working

500
00:19:34,440 --> 00:19:36,359
Speaker 1: like at the phone kiosk and doing everything else, you

501
00:19:36,359 --> 00:19:37,320
Speaker 1: were just always hustling.

502
00:19:37,400 --> 00:19:38,800
Speaker 3: Yeah we had to, you had to.

503
00:19:38,880 --> 00:19:40,800
Speaker 1: Yeah, we had to explain that. Why did you have to?

504
00:19:41,119 --> 00:19:43,840
Speaker 5: You know, like growing up in Columbia, actually we actually

505
00:19:43,880 --> 00:19:46,800
Speaker 5: had the greatest childhood than anyone could ever have, Like

506
00:19:47,359 --> 00:19:49,560
Speaker 5: you know, a we had love from our parents and

507
00:19:49,600 --> 00:19:50,240
Speaker 5: our family.

508
00:19:50,440 --> 00:19:51,760
Speaker 3: You know, we never needed anything.

509
00:19:52,560 --> 00:19:54,439
Speaker 5: And then on top of that, like our family in

510
00:19:54,440 --> 00:19:57,280
Speaker 5: Columbia was you know, call it, you know, pretty well established,

511
00:19:57,359 --> 00:19:59,040
Speaker 5: Like you know, we had you know, the vacation homes

512
00:19:59,040 --> 00:20:01,119
Speaker 5: and all this type of stuff, and family was always together,

513
00:20:01,560 --> 00:20:02,840
Speaker 5: like the cousins, everybody.

514
00:20:02,880 --> 00:20:03,040
Speaker 1: Right.

515
00:20:03,640 --> 00:20:07,679
Speaker 5: Then all of a sudden, the economy in Colombia crashes

516
00:20:07,720 --> 00:20:10,720
Speaker 5: completely and then obviously got pretty got pretty dangerous. They

517
00:20:10,760 --> 00:20:13,440
Speaker 5: try to kidnap my grandfather. My dad was getting phone

518
00:20:13,440 --> 00:20:16,159
Speaker 5: calls about like us. So then my mom was like, yo,

519
00:20:16,280 --> 00:20:17,400
Speaker 5: that's it, We're moving.

520
00:20:17,240 --> 00:20:19,160
Speaker 3: To the US. When we were moving out of Columbia.

521
00:20:19,280 --> 00:20:22,160
Speaker 5: So we went from like having this you know, fairly

522
00:20:22,320 --> 00:20:25,560
Speaker 5: luxurious life in Colombia to move in at at fourteen

523
00:20:25,640 --> 00:20:28,520
Speaker 5: fifteen years old to the US into an apartment that

524
00:20:28,600 --> 00:20:30,960
Speaker 5: was the size of like, you know, our living room

525
00:20:31,000 --> 00:20:34,840
Speaker 5: in Columbia. But then also like my seeing our dad

526
00:20:35,200 --> 00:20:38,000
Speaker 5: go from being like a very successful developer in Colombia

527
00:20:38,320 --> 00:20:40,760
Speaker 5: to then you know, coming into the US and like

528
00:20:40,840 --> 00:20:42,960
Speaker 5: you know, cutting grass. And then I had to go

529
00:20:42,960 --> 00:20:45,080
Speaker 5: get a job as a dishwasher, and then David had

530
00:20:45,080 --> 00:20:47,239
Speaker 5: to go get a job and working in the car wash,

531
00:20:47,240 --> 00:20:48,960
Speaker 5: which is actually where he met Paul Campbell and the

532
00:20:49,000 --> 00:20:49,520
Speaker 5: car wash.

533
00:20:49,480 --> 00:20:52,600
Speaker 1: Brother on the podcast not too long ago. Yeah, Layton

534
00:20:52,640 --> 00:20:53,040
Speaker 1: was on here.

535
00:20:53,200 --> 00:20:54,719
Speaker 3: That's awesome, that's awesome.

536
00:20:54,760 --> 00:20:56,399
Speaker 5: So when we moved to the US, like you know,

537
00:20:56,440 --> 00:20:59,440
Speaker 5: we knew that if we now had to basically create

538
00:20:59,440 --> 00:21:02,640
Speaker 5: our own life. And you know, again thank god our parents,

539
00:21:02,720 --> 00:21:04,879
Speaker 5: like we're always there for us. You know, our mom

540
00:21:05,080 --> 00:21:06,960
Speaker 5: in Colombia not having to do much with work, she

541
00:21:07,040 --> 00:21:10,000
Speaker 5: comes here, she's taking care of us, she's babysitting, she's

542
00:21:10,040 --> 00:21:14,200
Speaker 5: you know, working anywhere she can, cleaning houses. Like again,

543
00:21:14,359 --> 00:21:16,840
Speaker 5: our parents taught us like that, no matter what the

544
00:21:16,880 --> 00:21:19,199
Speaker 5: circumstances in life are, like you can always, you know,

545
00:21:19,280 --> 00:21:21,280
Speaker 5: climb back up. You just got to like devote yourself

546
00:21:21,280 --> 00:21:23,240
Speaker 5: and you can't let anything take you down basically.

547
00:21:23,480 --> 00:21:25,200
Speaker 3: So with that said, you know, we always had that.

548
00:21:25,680 --> 00:21:27,600
Speaker 5: We kind of got that little grind in us where

549
00:21:27,600 --> 00:21:29,560
Speaker 5: it's like, yo, like if we want to have this

550
00:21:29,920 --> 00:21:32,119
Speaker 5: beautiful life, we got to go out and make it

551
00:21:32,160 --> 00:21:34,239
Speaker 5: happen ourselves. And plus we also want to take care

552
00:21:34,280 --> 00:21:36,040
Speaker 5: of our parents because they took care of us growing.

553
00:21:35,880 --> 00:21:38,480
Speaker 3: Up, so that being the motivation. We didn't have a choice,

554
00:21:38,560 --> 00:21:39,960
Speaker 3: you know, So the grind was always there.

555
00:21:40,359 --> 00:21:43,840
Speaker 1: So the story of Jeter coming to be is fascinating.

556
00:21:43,880 --> 00:21:45,640
Speaker 1: But I feel like that story is really really good too.

557
00:21:45,760 --> 00:21:47,520
Speaker 1: And I don't know how often you guys talk about that,

558
00:21:47,560 --> 00:21:49,720
Speaker 1: if you even talk about that. I know that because

559
00:21:49,720 --> 00:21:51,639
Speaker 1: I know you, Yeah, but do other people know that?

560
00:21:51,640 --> 00:21:53,480
Speaker 1: Do you talk about this when you do your interviews?

561
00:21:53,480 --> 00:21:54,920
Speaker 3: And not too often?

562
00:21:54,920 --> 00:21:57,000
Speaker 5: To be honest, I do think it guess left out

563
00:21:57,000 --> 00:21:58,760
Speaker 5: and this shouldn't because like you know, with there come

564
00:21:58,800 --> 00:22:02,000
Speaker 5: in as like immigrants, not knowing everybody you know, without money,

565
00:22:02,200 --> 00:22:04,119
Speaker 5: and actually, you know, one of our first friends was

566
00:22:04,160 --> 00:22:06,360
Speaker 5: John Carlo, which is also I think how we made

567
00:22:06,359 --> 00:22:06,840
Speaker 5: you as well.

568
00:22:07,440 --> 00:22:09,960
Speaker 1: Sebastian was actually in my piano class in high school.

569
00:22:10,160 --> 00:22:11,520
Speaker 1: I used to skip it all the time. But we'll

570
00:22:11,520 --> 00:22:15,520
Speaker 1: get class. Yeah I had class. You were enrolled in it,

571
00:22:16,680 --> 00:22:18,080
Speaker 1: were there? Go ahead?

572
00:22:18,280 --> 00:22:18,480
Speaker 3: No?

573
00:22:18,520 --> 00:22:20,800
Speaker 5: But but yeah, so no, you're right. So that story

574
00:22:20,880 --> 00:22:22,479
Speaker 5: like you know of us having to like, you know,

575
00:22:22,840 --> 00:22:25,199
Speaker 5: work out a car wash, you know, like I'm actually

576
00:22:25,200 --> 00:22:27,119
Speaker 5: my first job before the car was was passing off

577
00:22:27,160 --> 00:22:29,280
Speaker 5: flyers out of light and I ended up going to

578
00:22:29,359 --> 00:22:32,400
Speaker 5: the wrong light and they told me don't come back

579
00:22:32,440 --> 00:22:34,280
Speaker 5: until you finished with the box. And I was such

580
00:22:34,280 --> 00:22:36,320
Speaker 5: an honest person that I was literally took me eight

581
00:22:36,359 --> 00:22:38,040
Speaker 5: hours to get rid of the whole box. When I

582
00:22:38,040 --> 00:22:40,639
Speaker 5: get back to the restaurant, the police is there, my

583
00:22:40,720 --> 00:22:45,280
Speaker 5: mom is there. We werebody thought that we were literally crying,

584
00:22:45,520 --> 00:22:46,920
Speaker 5: thinking he got kidnapped.

585
00:22:47,880 --> 00:22:48,359
Speaker 2: My mom.

586
00:22:48,600 --> 00:22:50,480
Speaker 5: My mom kept telling me Sebastian, like, do you feel

587
00:22:50,520 --> 00:22:53,439
Speaker 5: something in you? Like like can you is like, can

588
00:22:53,480 --> 00:22:54,160
Speaker 5: you feel your brother?

589
00:22:54,280 --> 00:22:56,399
Speaker 3: Like is he okay? And I'm like feel fine?

590
00:22:58,000 --> 00:23:00,359
Speaker 5: But we were I'm not gonna lie like like I

591
00:23:00,440 --> 00:23:03,320
Speaker 5: obviously I guess this's funny. Talks about like I mean,

592
00:23:03,400 --> 00:23:05,840
Speaker 5: David definitely a grinder and I also work hard too,

593
00:23:05,880 --> 00:23:11,560
Speaker 5: but sometimes I work smart, you know, I found Quaker right.

594
00:23:11,640 --> 00:23:13,960
Speaker 5: But literally David took an extra five six hours to

595
00:23:14,000 --> 00:23:20,199
Speaker 5: handle those flys on every single fly. So so like

596
00:23:20,240 --> 00:23:22,640
Speaker 5: we literally called, we called it, We called the police

597
00:23:22,760 --> 00:23:24,680
Speaker 5: and and yeah we were We were there four hours

598
00:23:24,680 --> 00:23:26,760
Speaker 5: and they were looking for David all over pember Pines.

599
00:23:26,880 --> 00:23:27,919
Speaker 1: Did you not have a phone?

600
00:23:28,320 --> 00:23:29,320
Speaker 3: Your phone.

601
00:23:31,400 --> 00:23:31,560
Speaker 5: Enough?

602
00:23:32,000 --> 00:23:33,520
Speaker 3: We had phone.

603
00:23:34,480 --> 00:23:36,119
Speaker 1: It's sad, and I don't mean to laugh with just

604
00:23:36,119 --> 00:23:38,000
Speaker 1: the way that you're talking about it. It sounds funny. And

605
00:23:38,040 --> 00:23:41,879
Speaker 1: also David was find a way to like work around it.

606
00:23:42,359 --> 00:23:45,800
Speaker 1: Appreciate that. So you guys had all kinds of jobs,

607
00:23:45,840 --> 00:23:48,000
Speaker 1: which brings me to a question that I wanted to

608
00:23:48,000 --> 00:23:50,760
Speaker 1: ask you earlier. When you're talking about getting rid of

609
00:23:51,000 --> 00:23:55,880
Speaker 1: your cars, which was a maseratilevently, how did you acquire

610
00:23:55,960 --> 00:23:57,960
Speaker 1: those to then get rid of them, because that's I

611
00:23:58,040 --> 00:24:00,960
Speaker 1: think that's kind of where the story started with you guys, right.

612
00:24:01,160 --> 00:24:05,280
Speaker 5: Yeah, So we obviously always loved playing soccer, me and David.

613
00:24:05,320 --> 00:24:07,960
Speaker 5: Our dream was to be professional soccer players, and then

614
00:24:08,000 --> 00:24:10,439
Speaker 5: somehow we ended up in Tallahassee. Actually not somehow, because

615
00:24:10,760 --> 00:24:12,359
Speaker 5: David had a point six gpa.

616
00:24:12,760 --> 00:24:16,600
Speaker 3: After we had our first was there a number of

617
00:24:17,320 --> 00:24:18,280
Speaker 3: zero point six GP.

618
00:24:18,640 --> 00:24:19,159
Speaker 1: Know you could do that?

619
00:24:19,480 --> 00:24:25,439
Speaker 4: Yeah, I had, Okay, I was almost there, but basically

620
00:24:26,680 --> 00:24:29,000
Speaker 4: so so so we had a soccer scholarship of Saint

621
00:24:29,000 --> 00:24:29,800
Speaker 4: Thomas University.

622
00:24:29,800 --> 00:24:31,520
Speaker 5: We got kicked out after our first year obviously because

623
00:24:31,520 --> 00:24:33,359
Speaker 5: we didn't make eligibility to be able to stay.

624
00:24:33,560 --> 00:24:34,960
Speaker 3: So then we moved to Tallahassee.

625
00:24:35,359 --> 00:24:38,439
Speaker 5: We moved to Tallahassee, but we still had a soccer dream,

626
00:24:38,680 --> 00:24:40,920
Speaker 5: so we kept training and training. We got our grades

627
00:24:40,960 --> 00:24:43,760
Speaker 5: back up, and then the university that was Florida offered

628
00:24:43,840 --> 00:24:46,160
Speaker 5: us a scholarship the day we were supposed to go sign.

629
00:24:46,600 --> 00:24:47,359
Speaker 3: The night before it.

630
00:24:47,440 --> 00:24:50,359
Speaker 5: Was David's first night DJing at a nightclub, and then

631
00:24:50,440 --> 00:24:52,200
Speaker 5: we were all as a crew at that point, you know,

632
00:24:52,320 --> 00:24:53,399
Speaker 5: Luke Pat, everybody was.

633
00:24:53,440 --> 00:24:54,520
Speaker 3: You know, we were already a friends.

634
00:24:54,640 --> 00:24:56,720
Speaker 5: We're like, yo, like Davids DJing tonight, Like we need

635
00:24:56,720 --> 00:24:59,159
Speaker 5: to bring up a big crew and then go support him.

636
00:24:59,200 --> 00:25:01,000
Speaker 5: Next thing, you know, we showed up like two hundred

637
00:25:01,080 --> 00:25:04,480
Speaker 5: deep and David you know, splash As I said, we

638
00:25:04,520 --> 00:25:06,040
Speaker 5: had a great time and then towards the end of

639
00:25:06,080 --> 00:25:07,720
Speaker 5: the night, something happened and we get in a huge

640
00:25:07,720 --> 00:25:11,320
Speaker 5: fight with the bouncers, so literally it was actually like

641
00:25:11,119 --> 00:25:13,600
Speaker 5: a like a like a battle in the club. We

642
00:25:13,680 --> 00:25:16,480
Speaker 5: ended up getting detained until like six seven am. Me

643
00:25:16,560 --> 00:25:18,720
Speaker 5: and David end up not waking up to go and

644
00:25:18,720 --> 00:25:21,600
Speaker 5: make the combine so we can sign our scholarship. So

645
00:25:21,640 --> 00:25:25,000
Speaker 5: we ended up literally like losing the the soccer scholarship because.

646
00:25:24,720 --> 00:25:25,240
Speaker 3: Of that night.

647
00:25:25,920 --> 00:25:28,879
Speaker 5: And then at that point I think we were like,

648
00:25:28,880 --> 00:25:31,720
Speaker 5: like life literally just veered us in a different direction.

649
00:25:31,880 --> 00:25:33,960
Speaker 5: So after that, David ends up becoming you know, a

650
00:25:33,960 --> 00:25:36,280
Speaker 5: world known DJ. You know, I ended up, you know,

651
00:25:36,320 --> 00:25:38,680
Speaker 5: producing music festivals all over the world. So that was

652
00:25:38,720 --> 00:25:40,960
Speaker 5: like a quick like how that turn happened? Right, But

653
00:25:41,119 --> 00:25:44,840
Speaker 5: again going back to that, Lucas, David, myself, we created

654
00:25:44,880 --> 00:25:48,240
Speaker 5: a little crew Paul Campbell, right, Gian Carlo, we created

655
00:25:48,280 --> 00:25:51,919
Speaker 5: a little crew. Patrick joined us later in Tallahassee, and

656
00:25:51,960 --> 00:25:54,080
Speaker 5: we called ourselves the committee. And why did we call

657
00:25:54,119 --> 00:25:56,119
Speaker 5: ourselves the committees because we used to gather around a

658
00:25:56,160 --> 00:25:58,600
Speaker 5: table and we used to plan these really wild parties.

659
00:25:58,760 --> 00:26:00,679
Speaker 5: And what I mean while parties talking about like like

660
00:26:00,720 --> 00:26:03,720
Speaker 5: a house party where people will come in and dressed

661
00:26:03,760 --> 00:26:06,840
Speaker 5: in a tem The first one was actually called I mean,

662
00:26:06,920 --> 00:26:10,080
Speaker 5: excuse my language, for the CEO's and office hosts at least.

663
00:26:10,600 --> 00:26:13,320
Speaker 1: We've heard worse about. Also, I've known you for quite

664
00:26:13,320 --> 00:26:15,159
Speaker 1: a long time, but that is very fitting.

665
00:26:16,960 --> 00:26:17,479
Speaker 2: I know you.

666
00:26:17,760 --> 00:26:20,359
Speaker 5: So the CEOs and office host party was actually pretty

667
00:26:20,520 --> 00:26:23,200
Speaker 5: privotal moment for us because so anyways, everybody, all the

668
00:26:23,240 --> 00:26:25,600
Speaker 5: guys wearing suits, the girls come in dressed like they're

669
00:26:25,600 --> 00:26:27,760
Speaker 5: going to work, but in a very you know, central way,

670
00:26:27,840 --> 00:26:31,720
Speaker 5: call it essential way. So everybody comes to the house,

671
00:26:32,000 --> 00:26:36,040
Speaker 5: everything's fully themed out. Then we had about six party

672
00:26:36,040 --> 00:26:38,720
Speaker 5: buses pull up to the house and we literally loaded

673
00:26:38,800 --> 00:26:40,520
Speaker 5: up I don't know, it must have been like one hundred,

674
00:26:40,560 --> 00:26:42,200
Speaker 5: one hundred and fifty people that came to this party,

675
00:26:42,240 --> 00:26:45,159
Speaker 5: maybe more. And then we get we bring everybody to

676
00:26:45,200 --> 00:26:47,840
Speaker 5: a club and we told the club owner that we

677
00:26:47,880 --> 00:26:50,840
Speaker 5: wanted to curtain out half the main room for our party,

678
00:26:50,840 --> 00:26:52,800
Speaker 5: and he's like, why would I ever do that. I'm like, well,

679
00:26:52,800 --> 00:26:54,679
Speaker 5: we're gonna buy one hundred bottles. So how we did

680
00:26:54,680 --> 00:26:56,919
Speaker 5: this because we're in college and we're it broke, is

681
00:26:57,240 --> 00:27:00,320
Speaker 5: we basically invited every girl for free, and and we

682
00:27:00,359 --> 00:27:02,479
Speaker 5: had everybody, every guy paid two hundred dollars to come

683
00:27:02,480 --> 00:27:05,960
Speaker 5: to this party in college. In college, yes, and we

684
00:27:06,080 --> 00:27:09,840
Speaker 5: literally were just well, you know, have a good night,

685
00:27:10,040 --> 00:27:12,359
Speaker 5: a very night, right, and then all of a sudden

686
00:27:12,400 --> 00:27:14,439
Speaker 5: we walk into the main room, and literally the main

687
00:27:14,520 --> 00:27:16,320
Speaker 5: room is kind of awkward because it's split in half

688
00:27:16,320 --> 00:27:17,880
Speaker 5: through a curtain, and then all of a sudden, it's

689
00:27:17,880 --> 00:27:19,840
Speaker 5: just our party in the left side of the curtain.

690
00:27:20,080 --> 00:27:21,800
Speaker 5: And then people are just kind of looking in like, yo,

691
00:27:21,840 --> 00:27:23,760
Speaker 5: what's going on in here? Like you know, and then

692
00:27:23,760 --> 00:27:26,320
Speaker 5: obviously one hundred bottles come out with sparklers and blah blah.

693
00:27:26,400 --> 00:27:29,080
Speaker 5: Then after the club, we all get back in the bus.

694
00:27:29,400 --> 00:27:31,879
Speaker 5: We party around like for another two hours. Then we

695
00:27:31,960 --> 00:27:34,119
Speaker 5: come back to our home and then David gets on

696
00:27:34,160 --> 00:27:36,679
Speaker 5: the decks and we start playing house music, which in

697
00:27:36,680 --> 00:27:39,080
Speaker 5: those days in Tallahassee house music wasn't a big thing,

698
00:27:39,119 --> 00:27:41,240
Speaker 5: but we always loved house music. So we're like, yo, like,

699
00:27:41,240 --> 00:27:42,680
Speaker 5: we got to bring this type of vibe to tallha

700
00:27:42,680 --> 00:27:54,240
Speaker 5: hassee obviously coming from Miami. Next thing, you know, everybody

701
00:27:54,280 --> 00:27:56,640
Speaker 5: in tell the house is talking about this party. Next thing,

702
00:27:56,640 --> 00:27:58,479
Speaker 5: you know, night clubs are calling us like yo, like

703
00:27:58,800 --> 00:28:00,320
Speaker 5: can we host you guys at the club to night?

704
00:28:00,359 --> 00:28:01,920
Speaker 5: We just want to put in the flat. The Committee's

705
00:28:01,920 --> 00:28:03,359
Speaker 5: coming to a night club We're like, all right, that

706
00:28:03,440 --> 00:28:05,720
Speaker 5: sounds fun. Well, yeah, and we'll send you a limo.

707
00:28:05,760 --> 00:28:08,919
Speaker 5: We're like, really, okay, let's do it. Next thing, you know,

708
00:28:09,040 --> 00:28:11,760
Speaker 5: like you know, we rented the club insame night we

709
00:28:11,760 --> 00:28:14,920
Speaker 5: were all still serviced by the way and at restaurants.

710
00:28:15,200 --> 00:28:17,000
Speaker 5: Then I think we all made like one thousand dollars

711
00:28:17,040 --> 00:28:18,959
Speaker 5: each that night. Then the next day we're in our

712
00:28:19,040 --> 00:28:21,919
Speaker 5: lunch shift and then I remember Paul goes, Josebashian, how

713
00:28:22,000 --> 00:28:23,720
Speaker 5: much money did you make so far and the lunch shift,

714
00:28:23,760 --> 00:28:25,640
Speaker 5: and I'm like, bro, I'm not a twenty bucks. Paul

715
00:28:25,680 --> 00:28:27,679
Speaker 5: was like, yeah, bro, I'm like a twenty five. And

716
00:28:27,680 --> 00:28:29,840
Speaker 5: then we're like, didn't we just make one thousand dollars

717
00:28:29,840 --> 00:28:31,119
Speaker 5: each last night throwing a party?

718
00:28:31,160 --> 00:28:32,280
Speaker 3: He's like yeah. I was like, bro, what are we

719
00:28:32,320 --> 00:28:32,720
Speaker 3: doing here?

720
00:28:32,800 --> 00:28:34,720
Speaker 5: So we literally took over our aprons, went up to

721
00:28:34,760 --> 00:28:36,159
Speaker 5: the manager and like, yo, thank you so much.

722
00:28:36,240 --> 00:28:36,639
Speaker 3: Here you go.

723
00:28:36,680 --> 00:28:37,560
Speaker 1: You quit in the middle of the shift.

724
00:28:37,560 --> 00:28:38,320
Speaker 3: We quit in the middle of.

725
00:28:38,280 --> 00:28:41,240
Speaker 5: The shift, and then we just devoted ourselves to start

726
00:28:41,280 --> 00:28:44,280
Speaker 5: throwing parties. And then David was devoted to now being

727
00:28:44,920 --> 00:28:47,760
Speaker 5: you know, a music DJ, house music DJ, right, and

728
00:28:47,800 --> 00:28:50,120
Speaker 5: then the house party's turned into nightclubs and then throwing

729
00:28:50,160 --> 00:28:53,080
Speaker 5: literally every major party in Tallahassee. That's happening. It's happened

730
00:28:53,080 --> 00:28:55,800
Speaker 5: into our company. Then one day we get invited to

731
00:28:55,840 --> 00:29:00,080
Speaker 5: this pain party called day Glow. Everybody's wearing white and

732
00:29:00,120 --> 00:29:03,240
Speaker 5: I just see pain flying all over the sky and

733
00:29:03,320 --> 00:29:06,320
Speaker 5: then Hou's music playing, and I was just like, mind boggle.

734
00:29:06,600 --> 00:29:08,880
Speaker 5: I'm like, the most beautiful thing I've seen in my life.

735
00:29:09,320 --> 00:29:11,200
Speaker 5: And then in those days, I was also watching this

736
00:29:11,280 --> 00:29:13,640
Speaker 5: really big party in Europe Colo Sensation White, and I

737
00:29:13,680 --> 00:29:16,080
Speaker 5: was just just watched documentaries on it, and I was like,

738
00:29:16,160 --> 00:29:18,720
Speaker 5: hold on, something clicked. So I went up to the

739
00:29:18,720 --> 00:29:21,400
Speaker 5: guy that was throwing the party, which I'm not gonna name,

740
00:29:22,520 --> 00:29:24,520
Speaker 5: and I said, listen, show me how to do this

741
00:29:24,560 --> 00:29:25,200
Speaker 5: Diglo party.

742
00:29:25,360 --> 00:29:26,600
Speaker 3: We're going to bring it to Miami.

743
00:29:26,840 --> 00:29:28,640
Speaker 5: We're gonna take all this footage and we create this

744
00:29:28,640 --> 00:29:31,920
Speaker 5: thing called Diaglo Tour, traveling all the colleges, right, but

745
00:29:31,960 --> 00:29:34,640
Speaker 5: it's going to be Diglo Tour. And then the guy goes,

746
00:29:34,760 --> 00:29:36,520
Speaker 5: bro it's there, We're going to work, and I'm like,

747
00:29:36,560 --> 00:29:38,080
Speaker 5: I think it's gonna work. He's like nah, He's like

748
00:29:38,120 --> 00:29:39,800
Speaker 5: how about this? And I offered him a fifty to

749
00:29:39,840 --> 00:29:42,680
Speaker 5: fifty partnership. He goes, how about this, Just pay me

750
00:29:42,680 --> 00:29:44,800
Speaker 5: five hundred bucks to DJ and I'll show you how

751
00:29:44,840 --> 00:29:45,440
Speaker 5: to do the party.

752
00:29:45,840 --> 00:29:47,440
Speaker 3: So okay, we ended up doing that.

753
00:29:47,560 --> 00:29:49,640
Speaker 5: Next thing, you know, that party went from like a

754
00:29:49,640 --> 00:29:54,520
Speaker 5: twelve hundred person nightclub event to ten thousand people, twenty

755
00:29:54,560 --> 00:29:57,440
Speaker 5: thousand people at you know, Soundlife Stadium, then thirty thousand people.

756
00:29:57,440 --> 00:29:58,920
Speaker 5: The next thing you know, we're touring the world with

757
00:29:59,000 --> 00:30:01,200
Speaker 5: Life and Color and it became one of the largest

758
00:30:01,240 --> 00:30:03,760
Speaker 5: music festivals in the world, which later on we ended

759
00:30:03,800 --> 00:30:06,600
Speaker 5: up selling for quite a bit of money. As that's happening,

760
00:30:06,600 --> 00:30:09,760
Speaker 5: you know, we're just living this crazy life. I remember

761
00:30:09,800 --> 00:30:12,080
Speaker 5: we asked our parents for the first parties. We didn't

762
00:30:12,120 --> 00:30:14,360
Speaker 5: have money for the parties to throw them. So like, Mom,

763
00:30:14,360 --> 00:30:15,720
Speaker 5: how much money do you have in the bank. Three

764
00:30:15,720 --> 00:30:17,520
Speaker 5: thousand dollars, let me borrow it. I promise you'll give

765
00:30:17,520 --> 00:30:18,960
Speaker 5: I'll give it back to you with interest. I I

766
00:30:19,000 --> 00:30:21,400
Speaker 5: was like, just give me back the money please. Lucas

767
00:30:21,400 --> 00:30:23,280
Speaker 5: and Patrick they did the same thing with their parents,

768
00:30:23,400 --> 00:30:26,200
Speaker 5: their grandparents. Literally we hit up everybody we knew to

769
00:30:26,240 --> 00:30:27,840
Speaker 5: ask for every couple thousand.

770
00:30:27,640 --> 00:30:27,960
Speaker 3: That they have.

771
00:30:28,840 --> 00:30:34,840
Speaker 5: Yeah, girlfriends, girlfriend's grandparents. Patrick Patrick's girlfriend. Yeah, Patrick's Girlfriend's

772
00:30:35,360 --> 00:30:37,960
Speaker 5: grandfather let us borrow. I think it was like fifty

773
00:30:38,000 --> 00:30:40,520
Speaker 5: grand so we could continue to like do this party.

774
00:30:40,560 --> 00:30:42,239
Speaker 5: So every event that we had, we were all in

775
00:30:42,320 --> 00:30:43,920
Speaker 5: like if we don't make it, not only are we

776
00:30:44,000 --> 00:30:44,640
Speaker 5: crush but our.

777
00:30:44,560 --> 00:30:46,840
Speaker 3: Friendily every single person. Yeah yeah, yeah.

778
00:30:46,840 --> 00:30:49,160
Speaker 5: So anyway, so that was Life in Color, and you know,

779
00:30:49,200 --> 00:30:51,800
Speaker 5: we grew it into one year. We toured fifty countries

780
00:30:51,840 --> 00:30:53,520
Speaker 5: and again it became a huge festival.

781
00:30:53,840 --> 00:30:55,560
Speaker 3: It was just an amazing chapter for us.

782
00:30:55,600 --> 00:30:58,000
Speaker 5: And that's how we became all best friends, and that's

783
00:30:58,000 --> 00:30:59,720
Speaker 5: how we actually learned how to build a brand and

784
00:30:59,720 --> 00:31:02,120
Speaker 5: build business and how to work together as well. And

785
00:31:02,480 --> 00:31:04,960
Speaker 5: you know, Life in Color, which you know Degla became

786
00:31:05,040 --> 00:31:07,479
Speaker 5: Life in Color, has in common with Jeters that like

787
00:31:07,760 --> 00:31:10,640
Speaker 5: we've always been about providing an experience. It's like we

788
00:31:10,640 --> 00:31:12,239
Speaker 5: don't just want you to smoke this joint, we want

789
00:31:12,280 --> 00:31:14,080
Speaker 5: you to feel it. Like, you know, like the second

790
00:31:14,120 --> 00:31:16,360
Speaker 5: you see the packaging, oh wow, it's so beautiful. The

791
00:31:16,400 --> 00:31:19,000
Speaker 5: second you open it up them this smells incredible. The

792
00:31:19,080 --> 00:31:21,480
Speaker 5: second you smoke it is it's amazing, and it's like

793
00:31:21,520 --> 00:31:24,320
Speaker 5: it's the whole process that's an experience, you know, and

794
00:31:24,360 --> 00:31:27,120
Speaker 5: these Digglo Life and color parties like there weren't just

795
00:31:27,600 --> 00:31:28,960
Speaker 5: music with speakers and a DJ.

796
00:31:29,160 --> 00:31:29,920
Speaker 3: It was a show.

797
00:31:30,120 --> 00:31:32,160
Speaker 5: It was like, Yo, there's a countdown, you know, when

798
00:31:32,160 --> 00:31:34,680
Speaker 5: the calendar hits zero, there's this massive pain blast which

799
00:31:34,720 --> 00:31:37,720
Speaker 5: we created these cannons and in front of our house literally,

800
00:31:37,880 --> 00:31:38,960
Speaker 5: we were like testing him out.

801
00:31:40,560 --> 00:31:45,040
Speaker 1: Yeah, in front of okay, yeah, comes in front.

802
00:31:44,840 --> 00:31:45,440
Speaker 3: Of my mom's house.

803
00:31:45,960 --> 00:31:46,160
Speaker 4: Yeah.

804
00:31:46,240 --> 00:31:46,440
Speaker 3: Yeah.

805
00:31:46,480 --> 00:31:48,960
Speaker 5: Because we started with super soakers, right, and then we're like, okay,

806
00:31:49,000 --> 00:31:50,800
Speaker 5: well that's for five hundred people, and now we're doing

807
00:31:50,840 --> 00:31:52,800
Speaker 5: like three thousand, so we got to find a way

808
00:31:52,800 --> 00:31:54,840
Speaker 5: to spray more pain to people. So then we created

809
00:31:54,880 --> 00:31:57,960
Speaker 5: these cannons with like some sealed two guns, and we

810
00:31:58,000 --> 00:32:01,800
Speaker 5: actually had Patrick as a that's a test dummy. We

811
00:32:01,840 --> 00:32:04,720
Speaker 5: got Patrick's standing in front with goggles over or something

812
00:32:04,720 --> 00:32:07,479
Speaker 5: like this, and then and then reprised by and then

813
00:32:07,480 --> 00:32:10,160
Speaker 5: the cannon just freaking blasted him with paying We're like, okay,

814
00:32:10,160 --> 00:32:10,600
Speaker 5: it works.

815
00:32:11,040 --> 00:32:12,920
Speaker 3: The whole thing was just an incredible.

816
00:32:12,640 --> 00:32:15,480
Speaker 5: Span, and then when we went from like three thousand

817
00:32:15,480 --> 00:32:17,320
Speaker 5: to now five thousand, ten thousand, PEO were like, okay,

818
00:32:17,320 --> 00:32:18,040
Speaker 5: now we got to come up.

819
00:32:18,000 --> 00:32:18,720
Speaker 3: With the next cannon.

820
00:32:18,720 --> 00:32:20,880
Speaker 5: And we couldn't figure it out because once you put

821
00:32:20,880 --> 00:32:22,560
Speaker 5: water in something, it works really good, but when you

822
00:32:22,600 --> 00:32:25,400
Speaker 5: put pain, nothing comes out right. So we actually went

823
00:32:25,440 --> 00:32:28,360
Speaker 5: to a company called invention Land and we spent about

824
00:32:28,360 --> 00:32:30,200
Speaker 5: a year working with them, a year and a half,

825
00:32:30,280 --> 00:32:32,360
Speaker 5: and then they came up with like the next pain Cannon,

826
00:32:32,400 --> 00:32:33,560
Speaker 5: which that was like a tank.

827
00:32:34,600 --> 00:32:37,400
Speaker 1: You guys, get any residuals or anything from that invention

828
00:32:37,640 --> 00:32:39,440
Speaker 1: that you created or no, what.

829
00:32:39,400 --> 00:32:40,840
Speaker 3: Do you mean? We said, oh no, no, like we're still

830
00:32:40,880 --> 00:32:41,440
Speaker 3: getting paid for that.

831
00:32:41,520 --> 00:32:41,760
Speaker 4: Yeah.

832
00:32:41,960 --> 00:32:43,080
Speaker 3: No, well we saw the company.

833
00:32:43,240 --> 00:32:45,120
Speaker 1: Yeah, so wait, you sold Life and Color.

834
00:32:45,200 --> 00:32:46,960
Speaker 3: Yeah, so we saw Life in Color started his.

835
00:32:46,880 --> 00:32:49,000
Speaker 1: House parties turned to Daego, turn to Life in Color.

836
00:32:49,040 --> 00:32:52,120
Speaker 1: You sold it? Yeah, got the Maserati and the bent LEAs.

837
00:32:52,680 --> 00:32:54,040
Speaker 3: Funny story. Funny story.

838
00:32:54,280 --> 00:32:56,520
Speaker 5: So we were in the process of selling Life in

839
00:32:56,560 --> 00:32:58,840
Speaker 5: Color and you know, we're negotiating a lot back and forth.

840
00:32:59,000 --> 00:33:00,920
Speaker 5: Then we came to a number like okay, guys, like

841
00:33:01,200 --> 00:33:04,200
Speaker 5: they now came to this number, and you know, I

842
00:33:04,200 --> 00:33:05,560
Speaker 5: think we should we should take that deal.

843
00:33:05,640 --> 00:33:07,360
Speaker 1: Did that number blow your mind? Were you looking at

844
00:33:07,400 --> 00:33:09,600
Speaker 1: it like, holy shit? We are about I.

845
00:33:09,560 --> 00:33:10,520
Speaker 3: Think our lives.

846
00:33:10,560 --> 00:33:14,800
Speaker 5: Because because we came from not having much, it was

847
00:33:14,880 --> 00:33:16,080
Speaker 5: it was enough to change our lives.

848
00:33:16,160 --> 00:33:16,320
Speaker 4: You know.

849
00:33:16,440 --> 00:33:18,720
Speaker 5: It was like, and again it's public information. It was like,

850
00:33:18,720 --> 00:33:21,360
Speaker 5: you know, just North have eleven million dollars right between.

851
00:33:21,440 --> 00:33:25,960
Speaker 1: How many of you one, two, three, four or five?

852
00:33:26,160 --> 00:33:26,280
Speaker 4: Us?

853
00:33:26,400 --> 00:33:27,760
Speaker 1: Okay, yeah, that's pretty great.

854
00:33:27,880 --> 00:33:31,400
Speaker 5: Yeah again in those days we're talking back in twenty twelve,

855
00:33:31,400 --> 00:33:34,040
Speaker 5: twenty eleven, you know, we were used to having like

856
00:33:34,080 --> 00:33:34,760
Speaker 5: ten grand.

857
00:33:34,560 --> 00:33:35,120
Speaker 3: In our account.

858
00:33:35,160 --> 00:33:36,440
Speaker 5: You know, now you're gonna have a couple of m's,

859
00:33:36,440 --> 00:33:38,480
Speaker 5: you know, so like, hey, life's gotta change, you know,

860
00:33:38,560 --> 00:33:42,360
Speaker 5: you say this so casually a couple of okay, we're

861
00:33:42,400 --> 00:33:44,640
Speaker 5: now going out to tell the guys that we're accepting

862
00:33:44,640 --> 00:33:45,000
Speaker 5: the deal.

863
00:33:45,200 --> 00:33:47,360
Speaker 3: And then somehow they start being.

864
00:33:47,200 --> 00:33:48,880
Speaker 5: Like, yo, like you need to take this deal, this

865
00:33:48,920 --> 00:33:51,160
Speaker 5: and this, and I just I got like a little something.

866
00:33:51,200 --> 00:33:53,320
Speaker 5: We're like, I feel like I can squeeze something a

867
00:33:53,360 --> 00:33:55,240
Speaker 5: little more out of these guys. I was a little

868
00:33:55,320 --> 00:33:57,520
Speaker 5: drunk too, so they're trying to get us to basically

869
00:33:57,560 --> 00:33:58,400
Speaker 5: just fully agree.

870
00:33:58,200 --> 00:33:58,600
Speaker 3: To the deal.

871
00:33:58,680 --> 00:34:01,080
Speaker 5: And I had already we had already decided that we

872
00:34:01,080 --> 00:34:02,360
Speaker 5: were going to agree to the deal. But I just

873
00:34:02,400 --> 00:34:04,160
Speaker 5: got this feeling. I'm like, I feel I can squeeze

874
00:34:04,160 --> 00:34:05,160
Speaker 5: something out of his guys.

875
00:34:05,440 --> 00:34:06,920
Speaker 3: And I just randomly threw it out.

876
00:34:06,920 --> 00:34:08,879
Speaker 5: I don't know why, Like I was always in love

877
00:34:08,920 --> 00:34:11,400
Speaker 5: with this with a beautiful white Maserati. And I literally

878
00:34:11,440 --> 00:34:13,280
Speaker 5: said to the guys, I'm like, throw a white Maserati

879
00:34:13,320 --> 00:34:15,040
Speaker 5: on the deal and you have a deal. And the

880
00:34:15,080 --> 00:34:18,840
Speaker 5: guys were like done, and I'm like, oh okay. But

881
00:34:18,920 --> 00:34:20,560
Speaker 5: then I was, you know, we were all drunk. So then,

882
00:34:20,600 --> 00:34:22,520
Speaker 5: like you know, I went home thinking nothing of it.

883
00:34:22,840 --> 00:34:24,600
Speaker 5: Then the next day in the morning, I got a

884
00:34:24,600 --> 00:34:26,880
Speaker 5: call from my attorney. He's like, yo, Sebastian, we just

885
00:34:26,920 --> 00:34:29,960
Speaker 5: got the revised turn sheet. There's a white Maserati in

886
00:34:30,000 --> 00:34:32,960
Speaker 5: the sheet. What what what's up with that? And I'm like, oh,

887
00:34:33,360 --> 00:34:36,759
Speaker 5: it happened. They agreed to it, let's go. So so

888
00:34:36,840 --> 00:34:39,560
Speaker 5: that was actually the call it a deal cookie.

889
00:34:39,440 --> 00:34:39,799
Speaker 2: A deal.

890
00:34:40,000 --> 00:34:42,400
Speaker 3: It was a deal cookie. Remember that term deal cookie.

891
00:34:42,520 --> 00:34:45,720
Speaker 3: It's a term. It's a little it was a nice sweetener.

892
00:34:45,760 --> 00:34:47,719
Speaker 5: So anyway, so that Maslaty was like a special car

893
00:34:47,800 --> 00:34:49,879
Speaker 5: to me because it was it kind of meant something

894
00:34:49,880 --> 00:34:50,360
Speaker 5: more than.

895
00:34:50,239 --> 00:34:51,479
Speaker 1: Just a car. Where is it now?

896
00:34:52,000 --> 00:34:52,560
Speaker 3: I sold it?

897
00:34:52,600 --> 00:34:52,839
Speaker 1: Okay?

898
00:34:53,080 --> 00:34:56,400
Speaker 5: Yeah, well but I mean I kept it for ten years.

899
00:34:56,880 --> 00:34:59,239
Speaker 5: And mind you, the first three years when we were

900
00:34:59,280 --> 00:35:01,919
Speaker 5: doing g or when we started Jeter since we weren't

901
00:35:01,920 --> 00:35:04,240
Speaker 5: making any money, I was actually I was actually buying

902
00:35:04,400 --> 00:35:08,560
Speaker 5: or borrowing weed from from cultivations, filling up the trunk

903
00:35:08,600 --> 00:35:10,439
Speaker 5: of the Maseriety with as much as like three hundred

904
00:35:10,440 --> 00:35:12,040
Speaker 5: pounds as much as it could. By the way, masoraties

905
00:35:12,080 --> 00:35:14,000
Speaker 5: fit three hundred pounds of weed in the trunk. Oh

906
00:35:14,080 --> 00:35:16,400
Speaker 5: fun fact, right, And I would try to sell the

907
00:35:16,400 --> 00:35:20,960
Speaker 5: weeds literally, no, So I literally used that Masiety to

908
00:35:21,000 --> 00:35:24,800
Speaker 5: sell weed all over California in my trunk legally because

909
00:35:24,880 --> 00:35:25,600
Speaker 5: legal drug dealers.

910
00:35:25,600 --> 00:35:27,279
Speaker 3: It's what we had to do to survive. You know.

911
00:35:27,400 --> 00:35:29,320
Speaker 5: There were all likely transactions, but again I was like,

912
00:35:29,360 --> 00:35:30,759
Speaker 5: I was kind of like a wholesaler, but out of

913
00:35:30,760 --> 00:35:32,319
Speaker 5: the trunk of a little Maserati, you know. So it's

914
00:35:32,360 --> 00:35:34,759
Speaker 5: kind of fine. So that car definitely means the world

915
00:35:34,760 --> 00:35:36,960
Speaker 5: to me. But sadly, you know, I had to sell it.

916
00:35:37,000 --> 00:35:39,279
Speaker 5: I had to move on and just get a Nart car.

917
00:35:39,680 --> 00:35:42,960
Speaker 1: What do you have now, David, What do you drive? Well,

918
00:35:43,000 --> 00:35:47,160
Speaker 1: he thinks about his answers. A gagon?

919
00:35:48,360 --> 00:35:49,279
Speaker 3: You have a what us?

920
00:35:49,320 --> 00:35:50,160
Speaker 1: I don't even know what that is?

921
00:35:50,880 --> 00:35:52,120
Speaker 3: Oh ye, where is it?

922
00:35:52,120 --> 00:35:54,439
Speaker 5: It's actually parked here in New York. It's unused because

923
00:35:54,440 --> 00:35:56,319
Speaker 5: it's in New York, but it's parked.

924
00:35:56,920 --> 00:35:58,680
Speaker 1: Have you been taking trains while you've been living here?

925
00:35:58,680 --> 00:36:00,800
Speaker 1: You guys moved here how long ago? Like a month?

926
00:36:00,920 --> 00:36:01,520
Speaker 3: A month and a half.

927
00:36:01,760 --> 00:36:06,160
Speaker 1: I'm gonna have Okay, have you been writing the trains? No?

928
00:36:06,320 --> 00:36:06,880
Speaker 1: I didn't think so.

929
00:36:07,320 --> 00:36:10,360
Speaker 5: But nowadays we need to take calls.

930
00:36:10,000 --> 00:36:11,279
Speaker 3: So like, yeah, you go on the train.

931
00:36:11,320 --> 00:36:12,400
Speaker 1: Oh yeah, you don't want to you don't.

932
00:36:12,239 --> 00:36:13,240
Speaker 3: Want to smell pation.

933
00:36:13,400 --> 00:36:14,560
Speaker 1: Sure, that's a great answer.

934
00:36:14,840 --> 00:36:17,719
Speaker 3: Right now we're on the phone. Well that's really what

935
00:36:17,800 --> 00:36:20,799
Speaker 3: it is. Let me tell you what back in it.

936
00:36:21,760 --> 00:36:25,000
Speaker 1: He just blesses himself. Never on this train.

937
00:36:25,200 --> 00:36:26,320
Speaker 3: Back to the days.

938
00:36:26,360 --> 00:36:28,520
Speaker 5: Okay, when I did take a train when I was

939
00:36:28,560 --> 00:36:30,799
Speaker 5: living here, back in twenty fifteen, there for like one

940
00:36:30,840 --> 00:36:33,160
Speaker 5: year literally the last time I took the subway.

941
00:36:33,600 --> 00:36:37,240
Speaker 3: I'm in the subway. So it's Halloween.

942
00:36:37,600 --> 00:36:39,239
Speaker 5: So I'm trying to get an uber and actually Uber

943
00:36:39,320 --> 00:36:41,520
Speaker 5: is telling me like sorry, like there's too many requests,

944
00:36:41,719 --> 00:36:44,600
Speaker 5: there's not enough ubers to you know, fulfill your requests.

945
00:36:44,600 --> 00:36:47,040
Speaker 5: I'm like, okay, well I go to the subway. Obviously

946
00:36:47,040 --> 00:36:49,120
Speaker 5: it's you know, pretty packed. I'm in the subway and

947
00:36:49,160 --> 00:36:51,640
Speaker 5: then all of a sudden, the guy that's literally right

948
00:36:51,640 --> 00:36:56,680
Speaker 5: in front of me projectile vomits on everyone. Oh to

949
00:36:57,239 --> 00:37:00,840
Speaker 5: like explosion of vomit on the whole subway.

950
00:37:03,400 --> 00:37:06,080
Speaker 3: Have a good reason to try to avoid the subway

951
00:37:06,080 --> 00:37:06,759
Speaker 3: when I have to.

952
00:37:06,920 --> 00:37:09,799
Speaker 1: Diamond won't ride the trains. She's like, absolutely not. There

953
00:37:09,800 --> 00:37:11,239
Speaker 1: are tons of people who don't. I do it all

954
00:37:11,280 --> 00:37:12,920
Speaker 1: the time and everyone gives me shit about it. But

955
00:37:13,520 --> 00:37:15,920
Speaker 1: it's fast, it's easy. You get there to get piked on.

956
00:37:16,000 --> 00:37:17,440
Speaker 1: Sometimes there's cracked like you never know.

957
00:37:17,719 --> 00:37:18,120
Speaker 2: It's fun.

958
00:37:18,600 --> 00:37:21,120
Speaker 1: But now you're here and you have a lot going on,

959
00:37:21,200 --> 00:37:23,240
Speaker 1: what are talk about the events that you guys just throw.

960
00:37:23,440 --> 00:37:26,120
Speaker 5: So we know, the launch of New York for us

961
00:37:26,200 --> 00:37:29,040
Speaker 5: was super special, right, you know, coming to this market

962
00:37:29,480 --> 00:37:31,760
Speaker 5: being obviously the number one pre U in the industry,

963
00:37:31,800 --> 00:37:33,680
Speaker 5: but like coming to New York, like New York is

964
00:37:33,680 --> 00:37:36,440
Speaker 5: where like brands getting you know, built to the world,

965
00:37:36,520 --> 00:37:39,319
Speaker 5: like it's like pop culture is, like you know, New

966
00:37:39,400 --> 00:37:41,799
Speaker 5: York is the hub with that. Right, So then we said, okay,

967
00:37:41,800 --> 00:37:43,400
Speaker 5: we got to do something proper for New York. So

968
00:37:43,440 --> 00:37:46,480
Speaker 5: we actually did three different launch events. The first two

969
00:37:46,480 --> 00:37:49,719
Speaker 5: we're at Somewhere Nowhere, which is a beautiful venue in

970
00:37:49,800 --> 00:37:54,239
Speaker 5: the city, Sick Rooftop YEP. So we had we had

971
00:37:54,320 --> 00:37:57,920
Speaker 5: David who goes assn to us as an artist.

972
00:37:57,280 --> 00:37:58,560
Speaker 3: And you know, he performed.

973
00:37:58,800 --> 00:38:02,000
Speaker 5: We have this crazy product guy with the saxophone, you know,

974
00:38:02,040 --> 00:38:05,040
Speaker 5: all types of performers. Amazing people came out to that party.

975
00:38:05,480 --> 00:38:07,640
Speaker 5: The stage was right in front of the Empire State

976
00:38:07,760 --> 00:38:10,000
Speaker 5: Building and then you had the whole New York skyline,

977
00:38:10,040 --> 00:38:13,279
Speaker 5: so it was just like such a beautiful show. Then

978
00:38:13,360 --> 00:38:16,240
Speaker 5: the next day we did a party for the industry.

979
00:38:16,239 --> 00:38:19,560
Speaker 5: We invited all the stores. Everybody that's part of this

980
00:38:19,640 --> 00:38:23,600
Speaker 5: industry came to this party and we had a fabulous

981
00:38:24,080 --> 00:38:24,960
Speaker 5: splash a set.

982
00:38:25,480 --> 00:38:26,400
Speaker 3: It was so amazing.

983
00:38:26,440 --> 00:38:30,600
Speaker 5: And then after that we this last weekend at Reverie Festival,

984
00:38:30,640 --> 00:38:32,480
Speaker 5: which is like at the biggest cannabis festival in New York.

985
00:38:32,520 --> 00:38:35,160
Speaker 5: We're like, okay, well, how do we you know, still

986
00:38:35,239 --> 00:38:38,880
Speaker 5: spotlight a little bit, How do we still a spotlight

987
00:38:38,920 --> 00:38:40,239
Speaker 5: and just let everybody know we're here.

988
00:38:40,400 --> 00:38:42,400
Speaker 3: So, you know, Fagio.

989
00:38:42,280 --> 00:38:46,360
Speaker 5: Being you know, such an icon from New York in

990
00:38:46,400 --> 00:38:49,040
Speaker 5: the music industry, we were you know, we reached out

991
00:38:49,040 --> 00:38:49,319
Speaker 5: to him.

992
00:38:49,360 --> 00:38:51,160
Speaker 3: We said, hey, Joe, do you want to come perform?

993
00:38:51,640 --> 00:38:54,400
Speaker 5: Thousands of people just surrounded our little you know twenty

994
00:38:54,400 --> 00:38:57,960
Speaker 5: by twenty activation and you know, Fagoe just splashed such

995
00:38:57,960 --> 00:39:00,400
Speaker 5: a six set and you know it was a amazing.

996
00:39:00,440 --> 00:39:03,279
Speaker 5: So you know, we had three events and you know

997
00:39:03,360 --> 00:39:05,080
Speaker 5: it was there was an announcement that we're here in Europe.

998
00:39:05,360 --> 00:39:07,480
Speaker 5: We actually had to cut sales and we can at

999
00:39:07,480 --> 00:39:10,360
Speaker 5: the moment bring in more clients because of this the

1000
00:39:10,719 --> 00:39:13,040
Speaker 5: demand with their existing clients. But we do look forward

1001
00:39:13,040 --> 00:39:14,960
Speaker 5: to eventually bringing in all these stores in New York.

1002
00:39:15,239 --> 00:39:17,640
Speaker 5: But we've been received, like the reception from New York

1003
00:39:17,680 --> 00:39:21,920
Speaker 5: has been just unbelievable, like from the consumers, to the buttenders,

1004
00:39:21,920 --> 00:39:24,560
Speaker 5: to the store owners, like everybody has welcomed us with

1005
00:39:24,600 --> 00:39:25,280
Speaker 5: open arms.

1006
00:39:25,520 --> 00:39:26,799
Speaker 3: And you know, New York's a tough market.

1007
00:39:26,840 --> 00:39:29,160
Speaker 5: Like yeah, New York is define a very very like

1008
00:39:29,320 --> 00:39:31,799
Speaker 5: established market. It's crazy to see it because like it's

1009
00:39:31,840 --> 00:39:33,960
Speaker 5: it's only better creation for I think for like three

1010
00:39:34,040 --> 00:39:36,399
Speaker 5: years now. But like you already see like so many

1011
00:39:36,400 --> 00:39:38,400
Speaker 5: of the good brands here. You see so many of

1012
00:39:38,400 --> 00:39:41,920
Speaker 5: the dispensers that they're like so well like you know operated,

1013
00:39:42,080 --> 00:39:43,879
Speaker 5: like you know, like the look of it, like they

1014
00:39:43,920 --> 00:39:45,800
Speaker 5: have like a theme, Like it's.

1015
00:39:45,640 --> 00:39:48,319
Speaker 3: Like you're coming into into a sophisticated market there is.

1016
00:39:48,440 --> 00:39:50,680
Speaker 5: And there's also like a lot of culture to the industry,

1017
00:39:50,760 --> 00:39:52,120
Speaker 5: Like you have a lot of stores, a lot to

1018
00:39:52,160 --> 00:39:56,160
Speaker 5: showcase like New York and you know, like the just

1019
00:39:56,160 --> 00:39:58,480
Speaker 5: just everything that has that New York is known for,

1020
00:39:58,640 --> 00:39:59,840
Speaker 5: Like you see it as you walk to all the

1021
00:40:00,080 --> 00:40:01,920
Speaker 5: in stores and people are very proud of it. And

1022
00:40:02,000 --> 00:40:04,080
Speaker 5: this is all like New York brands that are also

1023
00:40:04,160 --> 00:40:06,080
Speaker 5: very successful here and it's really cool to see that.

1024
00:40:06,760 --> 00:40:08,360
Speaker 5: And it's also really cool for people to get to know,

1025
00:40:08,440 --> 00:40:10,160
Speaker 5: Like Withujitter is like we're just a group of best

1026
00:40:10,160 --> 00:40:12,560
Speaker 5: friends that came together to build this you know, amazing

1027
00:40:12,640 --> 00:40:14,480
Speaker 5: dream and you know, our company is like a family.

1028
00:40:14,480 --> 00:40:16,719
Speaker 3: And I think when people as people have seen.

1029
00:40:16,520 --> 00:40:19,760
Speaker 5: That, they realize that we're now like this you know, corporate,

1030
00:40:19,960 --> 00:40:22,200
Speaker 5: like you know, a company this and this Like no,

1031
00:40:22,280 --> 00:40:24,360
Speaker 5: we're actually like just like you guys, we're just chasing

1032
00:40:24,360 --> 00:40:25,960
Speaker 5: our dream and we're you know, we're coming here to

1033
00:40:26,080 --> 00:40:28,239
Speaker 5: like make it happen, and you know, it's it's fun

1034
00:40:28,239 --> 00:40:28,799
Speaker 5: to work with us.

1035
00:40:29,040 --> 00:40:30,399
Speaker 3: And I think that's that's how a lot.

1036
00:40:30,360 --> 00:40:32,200
Speaker 5: So that typically happens a lot when like you know,

1037
00:40:32,200 --> 00:40:34,920
Speaker 5: when a brand gets big, right, like everybody starts like, oh,

1038
00:40:35,000 --> 00:40:37,000
Speaker 5: this is a big corporate cannabis, you know, and it's

1039
00:40:37,040 --> 00:40:39,600
Speaker 5: like it's not. It's it's literally still the same six

1040
00:40:39,680 --> 00:40:42,920
Speaker 5: guys that started day one are still here.

1041
00:40:42,960 --> 00:40:43,560
Speaker 3: Obviously, you know.

1042
00:40:43,640 --> 00:40:46,080
Speaker 5: Now we have a big, big, you know, I call

1043
00:40:46,080 --> 00:40:48,840
Speaker 5: it family, right, a lot of employees. But but like

1044
00:40:48,880 --> 00:40:50,520
Speaker 5: we're out down the streets with them, you know, we're

1045
00:40:50,560 --> 00:40:54,680
Speaker 5: out there shaking hands and like our team, they work

1046
00:40:54,960 --> 00:40:57,120
Speaker 5: so freaking hard. You can tell that they're so grateful

1047
00:40:57,160 --> 00:40:59,160
Speaker 5: to be part of this company, and I think that's

1048
00:40:59,160 --> 00:41:02,319
Speaker 5: what makes genius. Like the culture within the company, you know,

1049
00:41:02,400 --> 00:41:04,560
Speaker 5: like everybody's so happy to be working with each other.

1050
00:41:04,600 --> 00:41:07,080
Speaker 5: We will help each other, and like we get through it.

1051
00:41:16,200 --> 00:41:18,080
Speaker 1: All right. And that is a really good place to

1052
00:41:18,200 --> 00:41:21,759
Speaker 1: leave a cliffhanger, because in the next episode we're going

1053
00:41:21,840 --> 00:41:25,920
Speaker 1: to get into more personal things with them, like what

1054
00:41:26,000 --> 00:41:28,600
Speaker 1: kind of controversy do you guys deal with as legal

1055
00:41:28,719 --> 00:41:31,279
Speaker 1: drug dealers? Because you know me, I'm like, cartel, are

1056
00:41:31,280 --> 00:41:33,800
Speaker 1: they coming for you? What's going on? What's your dating

1057
00:41:33,840 --> 00:41:36,960
Speaker 1: life like? And then Diamond does ask them what I

1058
00:41:37,120 --> 00:41:39,359
Speaker 1: was like in high school and that answer is kind

1059
00:41:39,360 --> 00:41:39,719
Speaker 1: of fun.

1060
00:41:40,320 --> 00:41:41,440
Speaker 2: I cannot wait to hear it.

1061
00:41:41,520 --> 00:41:46,000
Speaker 1: Oh can't you, so until then, like, follow, subscribe, We

1062
00:41:46,080 --> 00:41:48,520
Speaker 1: appreciate that. Also leave us a review only if it's

1063
00:41:48,560 --> 00:41:49,160
Speaker 1: five stars.

1064
00:41:49,320 --> 00:41:51,400
Speaker 2: Yes, please, we.

1065
00:41:51,360 --> 00:41:53,439
Speaker 1: Track down all the people who leave us one star

1066
00:41:53,480 --> 00:41:55,239
Speaker 1: if there's like four of you, and let me tell

1067
00:41:55,280 --> 00:41:59,040
Speaker 1: you game on fuckers. Oh lord, I haven't actually done it,

1068
00:41:59,080 --> 00:42:02,680
Speaker 1: but I think about it. So Andrew, if people want

1069
00:42:02,680 --> 00:42:04,440
Speaker 1: to find you, even though I know you just hopped

1070
00:42:04,440 --> 00:42:05,600
Speaker 1: in at the beginning and the end of this, and

1071
00:42:05,640 --> 00:42:07,400
Speaker 1: I love you for it, Thank you for being my

1072
00:42:07,440 --> 00:42:10,080
Speaker 1: partner in crime. I'm part of my podcast team. People

1073
00:42:10,120 --> 00:42:11,719
Speaker 1: want to find you online where they find you at

1074
00:42:11,760 --> 00:42:14,799
Speaker 1: Andrew Pug I am at Baby Hot Sauce, and I'm

1075
00:42:14,800 --> 00:42:18,399
Speaker 1: gonna do solid for my boys because they don't drop

1076
00:42:18,440 --> 00:42:21,800
Speaker 1: their Instagram names until the next episode. You can follow

1077
00:42:21,920 --> 00:42:25,160
Speaker 1: at Jeter j E E t E R or at

1078
00:42:25,360 --> 00:42:29,800
Speaker 1: Sebastian Solano. You can spell that. It is spelled exactly

1079
00:42:29,840 --> 00:42:31,840
Speaker 1: as it sounds. There's nothing tricky in there. S O

1080
00:42:32,200 --> 00:42:34,360
Speaker 1: L A n oh, yeah, that's Solano.

1081
00:42:34,520 --> 00:42:34,759
Speaker 2: Cool.

1082
00:42:35,719 --> 00:42:38,000
Speaker 1: And then David, you'll find out why I'm not going

1083
00:42:38,040 --> 00:42:41,040
Speaker 1: to drop his Instagram name in the next episode. Oh

1084
00:42:41,760 --> 00:42:45,240
Speaker 1: oh a tease. So until next week, Andrew, say whatever

1085
00:42:45,280 --> 00:42:48,319
Speaker 1: you want to say. Bye Okay.