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Speaker 1: Too Much Information is a production of I Heart Radio.

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Speaker 1: Hello everyone, and welcome to Too Much Information, the show

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Speaker 1: that brings you the secret histories and little known fascinating

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Speaker 1: facts and figures behind your favorite TV shows, movies, music,

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Speaker 1: and more. We are your two Ninjas of Knowledge. I'm

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Speaker 1: Alex Heigel and I'm Jordan run Tog and we are

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Speaker 1: here with an emergency episode of Too Much Information. Yeah,

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Speaker 1: I want to do the can you plug in the Jamie?

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Speaker 1: Can we plug in? The sirens sound from kill Bill,

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Speaker 1: the Layla Schiffer and Q way way Way Why that'll

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Speaker 1: be my impression for this for this episode, it's just

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Speaker 1: that obnoxious siren sound. Today. We are notatching our second

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Speaker 1: ever food episode. So this goes out to all the

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Speaker 1: people who were super into the Oreos episode, which is

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Speaker 1: way more people than Jordan and I thought. We're saying

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Speaker 1: goodbye to that lovid cornerstone of the ice cream truck,

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Speaker 1: the bodega, the school cafeteria if you were lucky, the

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Speaker 1: Choco taco, which Unilever announced this week it was discontinuing

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Speaker 1: by the end of July. I guess last week by

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Speaker 1: the time we taped this, But my grief has distorted

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Speaker 1: my understanding of linear time Jordan's as a resident sweet

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Speaker 1: tooth and or guy with strong opinions about all things

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Speaker 1: sugar related. What's your take on the chalk Talk Well,

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Speaker 1: I mean, I think, quite frankly, it's a masterpiece good.

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Speaker 1: That is the correct answer. Yeah, no, exactly. Some people

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Speaker 1: may say that it's basically a gimmicky version of the drumstick,

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Speaker 1: which combined vanilla ice cream, a chocolate shell, peanuts, and

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Speaker 1: a wafer cone decades earlier. These people are wrong. The

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Speaker 1: Choco Taco perfected the ice cream cone with cones. You

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Speaker 1: get the toppings and fun stuff on top of the start,

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Speaker 1: but then the rest of the way down is a disappointment. Yes,

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Speaker 1: it's a great metaphor for life, but not what you

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Speaker 1: want in a summ retreat. With the Chaco Taco, it's

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Speaker 1: a horizontal experience rather than vertical. You get it even

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Speaker 1: mouthful of all the toppings and sauce the whole way through.

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Speaker 1: Plus the taco like shell is good for people with

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Speaker 1: sensitive teeth. So all in all, I think it's the

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Speaker 1: perfect ice cream based dessert. Like so many I first

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Speaker 1: experienced it at Taco Bell in the early nineties. I

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Speaker 1: remember it so well, and I assumed it was part

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Speaker 1: of the menu, and I was pumped when I saw

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Speaker 1: it in the supermarket and realized that I could bring

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Speaker 1: it home and have boxes of them for my very

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Speaker 1: own It's a big day. Um. I have to admit

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Speaker 1: we fell out of contact in recent years, but I

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Speaker 1: will always have a soft spot for the chocolate taco

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Speaker 1: and it will be greatly missed. A little secret about

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Speaker 1: me Jordan's is that I love novelty shaped treats. M

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Speaker 1: so that includes the all this superhero ice creams. I

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Speaker 1: would always get those from the like the Horror of

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Speaker 1: the of the super Misshapen Like Incredible Hulk and Spider Man,

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Speaker 1: Captain America Lunchbob, so naturally, I love the Chaco taco well,

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Speaker 1: from its humble roots in my beloved Philadelphia to the

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Speaker 1: U S Senator who immediately tweeted at a crack pot

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Speaker 1: but apparently still viable idea to save them, to their

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Speaker 1: spot at the center of a vicious feud between the

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Speaker 1: US Bureau of Land Management and the organizers of Burning Man.

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Speaker 1: Here's everything you didn't know about Choco Tacos. Time for

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Speaker 1: a little recurring segment on this show. We like to

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Speaker 1: call Philadelphia Mother. The Chaco taco has its roots in

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Speaker 1: the city of Brotherly Love via the Jack and Jill

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Speaker 1: ice Cream Company, which was founded there in nine by

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Speaker 1: a guy named Max Schwartz, who got his start selling

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Speaker 1: ice cream out of a wooden box he carried on

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Speaker 1: his shoulder. He went mobile in with the truck, and

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Speaker 1: his son Jay, expanded the business into the Delaware Valley,

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Speaker 1: eventually pushing it to Baltimore, Washington, d C. Sadly, no

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Speaker 1: one named Jack or Jill was involved. The name comes

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Speaker 1: from the nursery rhyme lazy but fine. I'd like to

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Speaker 1: take a minute to talk about my favorite hard scrabble

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Speaker 1: beginning to an ice cream related fortune. Uh. Shaneen George

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Speaker 1: I believe is her name, a Lebanese immigrant who found

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Speaker 1: that the Joy Cone Company, which I believe it counts

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Speaker 1: for something like six of cones sold in the United States.

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Speaker 1: She was a survivor of the Titanic disaster in nineteen twelve.

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Speaker 1: She was a third class passenger, one of the few

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Speaker 1: who made it off, and so she immediately decided to

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Speaker 1: found an ice cream company, or an ice cream cone company.

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Speaker 1: Oh well, you know it's funny. You asked that, Actually,

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Speaker 1: I'd had it in my head that somehow, seeing how

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Speaker 1: we'll get to this later, But ice cream and ice

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Speaker 1: cream sales people at the turn of the century was

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Speaker 1: like a major way of selling disease. Prior to ice

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Speaker 1: cream cones, they would sell ice cream out of little,

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Speaker 1: you know, blast dishes, which would then be sort of

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Speaker 1: haphazardly washed by the ice cream vendor. And this is

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Speaker 1: also pre pasteurization, so a little bit. But newspapers were

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Speaker 1: filled with stories of like ice cream poisonings at fairs

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Speaker 1: and stuff. So I had read this story about how

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Speaker 1: this woman shanin George, saw how the fragility of life

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Speaker 1: through the Titanic disaster and wanted to think, basically, have

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Speaker 1: a safer way to joy. I share this beautiful treat. Yeah,

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Speaker 1: enjoy ice cream. I think that's garbage. I don't think

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Speaker 1: that's true. I actually I have for some reason, I

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Speaker 1: had that in my mind. I think I read that

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Speaker 1: in a Titanic book years ago, and it's just kind

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Speaker 1: of morphed. But reading about her today, I just saw,

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Speaker 1: like I think, in the late nineteen teens, early nineteen twenties,

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Speaker 1: she um she started the company, she saw nothing about

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Speaker 1: a spiritual awakening after the Titanic disaster. I choose to

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Speaker 1: believe that I like that whatever it's And and now,

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Speaker 1: the Choco taco itself was invented in three by a

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Speaker 1: guy named Alan Dreyson, who is then the VP of

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Speaker 1: the company. He had gotten to start as a good

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Speaker 1: humor ice cream truck driver at the tender age of

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Speaker 1: eighteen and ascended to the boardroom by nineteen seventy four.

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Speaker 1: And if you want to feel really bad about yourself,

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Speaker 1: he was just thirty two when he came up with

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Speaker 1: the Choco taco. And yes, he has Inventor of Choco

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Speaker 1: Taco on his LinkedIn page. This guy really loves having

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Speaker 1: invented the Chaco taco, would you. I mean it's true

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Speaker 1: talking to you Eater in seventeen for their pretty much

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Speaker 1: ground zero for the history of the Chaco taco until

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Speaker 1: we came along. Mothers Uh. Eater has the best definitive

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Speaker 1: history on it. But Alan Dreyson, you can corner him

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Speaker 1: in line at a pizza truck apparently, and he will

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Speaker 1: tell you about how we've made the Choco taco. He said.

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Speaker 1: They have sold one billion of them as of twenty seventeen.

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Speaker 1: So probably a lot more by this point, roughly three

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Speaker 1: for every person in the US. He issued a statement

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Speaker 1: on the devise of the Chaco Taco. Great question, great

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Speaker 1: great ques. We should have we should I mean, I'm

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Speaker 1: sure this is probably the worst day of the last

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Speaker 1: forty years to try to get in touch with this man,

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Speaker 1: but we should have tried to get We should have

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Speaker 1: tried to have him on the show. I don't see

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Speaker 1: that he has um coherent words right now are probably

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Speaker 1: beyond him. He's probably just so grief stricken. I don't

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Speaker 1: see an up. I did find his linked in, which

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Speaker 1: is where I found that update, but I don't see

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Speaker 1: that he's made a public statement on it. Jamie, we

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Speaker 1: put an ask out to the Chaco he will show

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Speaker 1: up dressed all in black wearing a leather baseball hat,

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Speaker 1: uh with the Choco Tuca Loko on it. There's a

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Speaker 1: really priceless video of him on a Vice obsensively being

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Speaker 1: interviewed by a reporter from Vice, but basically just the

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Speaker 1: guy from Vice eating a Choco taco in front of

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Speaker 1: the creator of the Ko Taco and not really asking

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Speaker 1: many questions. But it still a fun video anyway. But yeah,

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Speaker 1: this guy Alan Dreis, and this was his first novelty

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Speaker 1: ice cream idea, which is just incredible. Talk about just

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Speaker 1: you know, home run, your first time stepping up to

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Speaker 1: the plate. First, first thought, best thought. I think it

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Speaker 1: was that you know, is that one of the oblique strategies?

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Speaker 1: I think you said it was? Alan Ginsburg. Oh, yeah,

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Speaker 1: you're right, You're right, right right. In a separate video

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Speaker 1: for either, if you are so moved, you can watch

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Speaker 1: him seeing the Chaco Taco theme song, which yes, is

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Speaker 1: written to the tune of lak. I don't know this

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Speaker 1: theme song? Can you sing it? That count as an

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Speaker 1: ad because account as an ad of the products being discontinued. No,

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Speaker 1: do it? I don't know. I now, let's see if

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Speaker 1: I can find it. Um, the Chaco Taco. It's literally yes,

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Speaker 1: it's like it's like a tasty treat, a tasty treat

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Speaker 1: for you and me, like said something like that, that's

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Speaker 1: actually not bad. Yeah. Well, before we go any further.

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Speaker 1: In a transparent attempt to bulk up the information in

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Speaker 1: this episode, which might just be shaping up to be

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Speaker 1: a just enough information episode, I'd like to take a

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Speaker 1: quick look at ice cream through the ages. Early ice

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Speaker 1: cream light confections have appeared in many cultures over the years.

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Speaker 1: Around five hundred BC, the ancient Persians in present day

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Speaker 1: Iran created a frozen dessert out of ice, honey, saffron,

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Speaker 1: and fruits. It was called faluda. It was apparently a

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Speaker 1: favorite of Alexander the Greats and I believe the more

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Speaker 1: modern recipe incorporates thin vermicelli sized noodles ice cream noodles. Interesting,

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Speaker 1: yeah huh. And then in ancient Romes, citizens sent slaves

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Speaker 1: to collect snow to create their version of ice cream.

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Speaker 1: Fiddling well, Rome burned, go to the go to the

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Speaker 1: mountains and get me ice slave. Emperor Nero said to

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Speaker 1: have loved lemon sorbet enriched with crushed raspberries and rose water.

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Speaker 1: And yeah, he probably ate this while watching Rome burn

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Speaker 1: and playing his fiddle. The Emperor Shang of the Tang

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Speaker 1: dynasty and seven hundreds China seven d enjoyed a dessert

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Speaker 1: that probably most closely resembles what we know as ice

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Speaker 1: cream today. He supposedly had a total of ninety four

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Speaker 1: men dispatched to gather ice to combine with a yogurt

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Speaker 1: made from buffalo milk, flour and camphor. The drink was

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Speaker 1: poured into metal tubes and lowered into ice pools to freeze,

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Speaker 1: so it almost looked like popsicles. This was similar to

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Speaker 1: the preparation of an Indian confection known as coalfie in

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Speaker 1: sixteenth century India, and the record of the life of

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Speaker 1: the Mogul emperor Akbar the Great, who reigned from fifteen

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Speaker 1: fifty six to sixteen o five, describes creating this food

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Speaker 1: with saltpeter being combined with ice from the Himalayas, saltpeter,

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Speaker 1: I think being a crucial ingredient in gunpowder. I guess

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Speaker 1: the common theme here with all the sort of unusual

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Speaker 1: things like camper in saltpeter being added to ices, that

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Speaker 1: it was very hard to have ice prior to refrigeration,

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Speaker 1: so they were doing all sorts of unusual to our

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Speaker 1: ears chemical reactions to try to make things stay consistently cold.

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Speaker 1: There's a long standing argument that the rumor I guess

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Speaker 1: that the U. S Army was putting salt would put

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Speaker 1: saltpeter into the rations to knocked down the sexual drive

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Speaker 1: of their soldiers. It is not true, and I don't

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Speaker 1: think it even does that, but it's just it's no

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Speaker 1: I mean, I just I just looked it up and

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Speaker 1: it's on got a snow sentry. So I'm no. I'm

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Speaker 1: no pharmacologist, but gunpowder seems like it would be an apatesiac.

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Speaker 1: Don't people like snort gunpowder with like cocaine? I don't

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Speaker 1: even have it. I don't even have a joke that,

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Speaker 1: Oh yeah, here you go. Brown brown is a purported

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Speaker 1: form of cocaine or amphetamine insufflation. So up the nose

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Speaker 1: mixed with smokeless gunpowder. Wow, that's cool, all right, and

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Speaker 1: back to other treats of the of the upper class.

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Speaker 1: It's believed that the Venetian traveler Marco polo And produced

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Speaker 1: Asian ice cream recipes to Europe after his famous trip

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Speaker 1: to the Far East in the thirteenth century, same trip

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Speaker 1: that supposedly brought back pasta. It quickly spread all over Europe,

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Speaker 1: and Antonio Latini, Kitchen over c O for the Spanish

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Speaker 1: Viceroy in Naples, published the first book of recipes for

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Speaker 1: what was then known as sorbetto in si In one

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Speaker 1: very famous and likely apocryphal quote, Voltaire supposedly said, ice

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Speaker 1: cream is exquisite. What a pity it isn't illegal that's

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Speaker 1: a great line. Katherine the Great of Russia, known for

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Speaker 1: her passions of varying never mind nope, was reportedly so

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Speaker 1: obsessed with the frozen treat that she had her own

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Speaker 1: porson ice cream serving sets made for her. Uh oh,

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Speaker 1: how could you cooled? Katherine the Great and horses folks. Okay,

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Speaker 1: Then over to England, my beloved England. According to a

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Speaker 1: slightly dubious legend, King Charles the First of England reportedly

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Speaker 1: paid his chef five hundred pounds to keep his recipe

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Speaker 1: secret and exclusively for his court nights. Was known as

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Speaker 1: ice cream um. Other early recipes in England called for

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Speaker 1: the inclusion of amber Greece, which is a waxy substance

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Speaker 1: found in the intestine of a sperm whale. So maybe

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Speaker 1: it makes sense that King Charles the First wanted to

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Speaker 1: keep his ice cream recipe private. It's probably better than

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Speaker 1: all these other ones. King Charles the Seconds love of

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Speaker 1: ice cream is more verifiable. He built an ice house

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Speaker 1: in the center of London at the start of his

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Speaker 1: reign in sixteen sixty, and the first printed ice cream

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Speaker 1: recipe in Europe was in the handwritten receipts of Lady

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Speaker 1: Anne Fan Shui in sixteen sixty five, and her husband

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Speaker 1: was Charles, the second Ambassador of Spain. The ice cream

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Speaker 1: began to become really popular in high society, and by

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Speaker 1: the seventeen hundreds, flavors like chocolate, pistachio, pineapple, jasmine, are

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Speaker 1: to choke, candied pumpkin, pine nut, pear and chestnut appeared

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Speaker 1: in many of London's fashionable ice cream parlors UH and

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Speaker 1: there was an especially famous place in Berkley Square in

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Speaker 1: London called the Pineapple, which had flavors like parmesan and cucumber. Unfortunately,

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Speaker 1: these recipes have been lost the time parmesan ice cream

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Speaker 1: like there's that place in UH on Bleaker Street that

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Speaker 1: has like sweet corn ice Yeah, But because there were

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Speaker 1: no ice cream cones at this time, the way that

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Speaker 1: they up was to use pewter molds, which were in

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Speaker 1: the shape of pretty much everything you can think of.

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Speaker 1: There were roses, there were pineapples, there were lobsters. There

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Speaker 1: were even ice cream molds in the shape of hand

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Speaker 1: for some reason, and ice cream would be put into

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Speaker 1: these molds and then colored to resemble whatever real item

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Speaker 1: the mold happened to be, and then elaborately decorated. So

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Speaker 1: you put ice cream in a rose shaped mold, bring

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Speaker 1: it out diet red, and then decorate it with like

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Speaker 1: leaves and pedals and stuff. It was this really elaborate thing.

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Speaker 1: And there was even one candle shaped ice cream mold

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Speaker 1: that would allow for a working wik to be in

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Speaker 1: certain so you have this like there's a picture of

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Speaker 1: it online. Somebody still has it and they shoved ice

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Speaker 1: cream in there and demonstrated it. You see this, It

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Speaker 1: looks like a real campdle stick and like a little

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Speaker 1: geppetto camble holder and there's a little wick on top

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Speaker 1: of the flame. It's pretty windy. Brow Farms from New

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Speaker 1: Jersey introduced ham ice cream. I can almost understand two

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Speaker 1: pounds two pounds of tailor ham in every two and

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Speaker 1: a half gallon container. That's a guarantee that's too much ham.

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Speaker 1: That's a lot of ham. That's just frozen hams uice.

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Speaker 1: And on the topic of weird ways to make money,

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Speaker 1: now over to America. Thomas Jefferson apparently introduced the vanilla

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Speaker 1: flavor to the US market after visiting France, and George

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Speaker 1: Washington loved ice cream so much that he spent a

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Speaker 1: report of two hundred dollars on the frozen treat throughout

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Speaker 1: the summer of seven teen ninety. In today's dollars, that's

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Speaker 1: five thousand dollars. So yeah, imagine spending five thousand dollars

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Speaker 1: on ice cream in the summer. Dolly Madison, the wife

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Speaker 1: of US President James Madison, served ice cream at her

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Speaker 1: husband's inaugural ball in eighteen thirteen. Back to Victorian England's Uh,

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Speaker 1: poorer folks did not have these elaborate ice cream molds.

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Speaker 1: They had to make do with what was known as

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Speaker 1: a penny lick, which was served in a glass. This

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Speaker 1: is really me. The penny licks were served in a

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Speaker 1: glass that looked really deep, but it was actually just

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Speaker 1: an optical illusion based on how the glass was cut

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Speaker 1: and it only held a tiny bit. So you'd be

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Speaker 1: given these these cups and just you just would see

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Speaker 1: like a reflection of the ice looking like it was

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Speaker 1: going all the way down, but it was just a yeah.

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Speaker 1: So not only did these glasses ripped people off and

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Speaker 1: disappoint people, but they were also, as I touched on earlier,

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Speaker 1: a fantastic way of transmitting diseases. The ice crea vendor

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Speaker 1: would rinse them out quickly with water, but rarely good

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Speaker 1: enough to kill bacteria, and it was believed that time

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Speaker 1: that they helped spread tuberculosis throughout England. And actually penny

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Speaker 1: Licks were banned from London and speaking of band ice

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Speaker 1: cream products, I'm almost done alright. At the same time,

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Speaker 1: in the eighteen nineties, religious laws known as the Blue

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Speaker 1: Laws led to a ban on ice cream sodas in

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Speaker 1: many US states. The way around this led to the

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Speaker 1: creation of the ice cream Sunday, though this is admittedly

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Speaker 1: hotly contested. Various localities that have claimed to be the

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Speaker 1: birthplace of the ice cream Sunday include Plainsfield, Illinois, New Orleans, Louisiana, Cleveland, Ohio,

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Speaker 1: New York City, Two Rivers, Wisconsin, and Ithaca, New York.

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Speaker 1: You should give us one, we should give us There

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Speaker 1: are two rivers Wisconsin. I feel like, yeah either yeah, Well,

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Speaker 1: we'll let you to share it, like like those popsicles

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Speaker 1: with the two sticks will break it in half. You

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Speaker 1: can both have it. Yeah. Um back to Oh, we're

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Speaker 1: already are in the United States and out on the

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Speaker 1: out on the street in the poorer districts of the

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Speaker 1: United States. In the UK, ice creams were sold by

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Speaker 1: the hokey pokeman. Have you ever heard of the hokey pokemon? Uh?

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Speaker 1: They were traditionally Italian, though sometimes friends are in The

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Speaker 1: name derived from their Italian cries of poco or oh,

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Speaker 1: how cheap. That's the theory, at least. It's also a

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Speaker 1: theory that their name hokey poke was drived from hocus

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Speaker 1: pocus or hocum in reference to these scanny products sold

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Speaker 1: on the streets alongside the ice cream. But this ice cream,

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Speaker 1: usually the tricolored Neapolitan variety, was seen as a cheap

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Speaker 1: and easy way for people to cool down in the

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Speaker 1: swell during summer months in urban centers at the start

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Speaker 1: of the twentieth century, especially in the Chicago area tenement slums.

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Speaker 1: So the hokey Pokemon becomes sort of a hallmark of

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Speaker 1: lower income areas, and much like the penny licks in

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Speaker 1: the UK, they were looked at unfavorably as basically a

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Speaker 1: way of spreading diseases. Old middle class reformers kind of

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Speaker 1: looked down their noses at the dreaded hokey Pokemon and

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Speaker 1: tried to have them abolished. And I said earlier, milk

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Speaker 1: wasn't pasteurized in the US until the eighteen nineties, which

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Speaker 1: meant that any dairy product was potentially laced with the

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Speaker 1: bacteria that caused whole sorts of horrible stuff, scarlet fever, diphtheria,

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Speaker 1: and bova and tuberculosis. Newspapers described ice cream poisoning epidemics

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Speaker 1: in which dozens of fair goers, picnic attendees, and party

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Speaker 1: guests were made sick or even died. Still, the hokey

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Speaker 1: Pokemon was seen as a jolly and welcome figure in

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Speaker 1: these lower income areas, crying out, hokey, pokey, sweet and

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Speaker 1: cold for a penny newer old. That was his little jingle.

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Speaker 1: Before you had the ice cream trucks with their turkey

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Speaker 1: and the straw theme, which we'll get to in a minute. Uh.

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Speaker 1: The story of the ice cream cone invention is a

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Speaker 1: little murky. People have made variations of it since the

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Speaker 1: late eighteen hundreds, but it really took off at the

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Speaker 1: four World's Fair in St. Louis. There's multiple versions of

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Speaker 1: this story, but the most popular one is that there

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Speaker 1: was an ice cream vendor at the World's Fair who

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Speaker 1: apparently didn't have enough bowls to keep up with the

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Speaker 1: ice cream demand, so he paired up with a waffle

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Speaker 1: vendor who rolled his products into cornucopias, and this allows

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Speaker 1: for people to eat their ice cream as they roam

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Speaker 1: the fair and taking in the latest inventions, including the

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Speaker 1: X ray, the wireless telephone, which I feel like I

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00:20:11,880 --> 00:20:14,439
Speaker 1: need to triple fact check that because that seems crazy,

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Speaker 1: and a hundred and forty different models of automobile, and

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Speaker 1: then literally nothing else interesting occurred in the realm of

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Speaker 1: ice cream science until nine three, when Alan Dreisen invented

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Speaker 1: the choco taco. Jason said at the time that Mexican

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Speaker 1: food is the fastest growing segment of the food industry.

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Speaker 1: And now that we had already taken a massive detour

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Speaker 1: into context, you didn't need I'm about to do it again. Mother. First,

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Speaker 1: during the early nineteen eighties, of the hundred Mexican restaurants

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Speaker 1: in the US at the time, only about a hundred

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Speaker 1: and fifty or in the in the Northeast. Um, obviously

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Speaker 1: you get a lot of stuff down the border San

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Speaker 1: Antonio or or l A places with you know, historically

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Speaker 1: Mexican immigrant populations. But as the eighties War on New

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Speaker 1: York and with it the rest of the Northeast, where

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Speaker 1: You'll remember Jack and Jill were based or next to anyway,

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Speaker 1: developed an appetite for Mexican food. New York Magazine declaring

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Speaker 1: in auguste the city is gripped by Mexican madness, which

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Speaker 1: feels racist. Never before has there been such passion for

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Speaker 1: Mexican food or so many places to enjoy it. And actually,

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Speaker 1: in a lot of ways, Dreason was really ahead of

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Speaker 1: the curve, because remember this is invented in nineteen eighty three.

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Speaker 1: In nineteen eighty five, Food and Wine magazine was reporting

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Speaker 1: on America's love affair with spicy foods. Six years later,

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Speaker 1: salsa surpasses catchup as the nation's best selling condiments. Is

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Speaker 1: that still the case? That's crazy? Probably after nine eleven

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00:21:44,880 --> 00:21:48,360
Speaker 1: Ketchup came back. It's like you get something to put

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Speaker 1: on the Freedom fries. Oh in mayonnaise by a long

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Speaker 1: the hell, by a long shot. You know what it is.

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Speaker 1: It's the it's a old it's it's the rise of

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Speaker 1: a oli would be my bet anyway. So, really, Mexican

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Speaker 1: food the decade is the mid eighties to the to

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Speaker 1: the mid nineties. Um tortilla sales quintuple from eighty to

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Speaker 1: ninety the number of Mexican restaurants the nation rise from

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Speaker 1: a little over thirteen thousand and eighty five to over

386
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Speaker 1: twenty thousand. It's easy to forget and very funny too

387
00:22:22,840 --> 00:22:26,880
Speaker 1: as well, to realize that the time, how many Americans

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Speaker 1: were just genuinely ignorant of Mexican food. While researching this,

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Speaker 1: I discovered there was a famous public gaff that President

390
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Speaker 1: Gerald Ford made on a diplomatic trip when he was

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00:22:37,040 --> 00:22:39,720
Speaker 1: handed a tomali and he just bit into it without

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Speaker 1: unwrapping it. Uh was this before or after the major

393
00:22:45,080 --> 00:22:46,640
Speaker 1: d pulled the chair out for him and he fell

394
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Speaker 1: to the floor, kicking the tables. He went, you know,

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Speaker 1: I think we should have been Was that a dan

396
00:22:50,800 --> 00:22:52,399
Speaker 1: Acroyd on s and I? I think we should be

397
00:22:52,520 --> 00:22:56,359
Speaker 1: nice to Gerald Ford? Really? I mean, do you know

398
00:22:56,520 --> 00:22:58,840
Speaker 1: he was a male model before he became president? Yeah,

399
00:22:59,080 --> 00:23:05,879
Speaker 1: you know, considering the past ten years, forty years, thirty years, whatever.

400
00:23:06,119 --> 00:23:13,120
Speaker 1: I mean, just a gentle himbo. We're going to take

401
00:23:13,160 --> 00:23:15,400
Speaker 1: a quick break, but we'll be right back with more

402
00:23:15,520 --> 00:23:32,640
Speaker 1: too much information in just a moment. Jason enjoys telling

403
00:23:32,680 --> 00:23:34,600
Speaker 1: a fictionalized version of how he came up with the

404
00:23:34,680 --> 00:23:37,399
Speaker 1: Choker Taco, which goes as follows. I was on an

405
00:23:37,480 --> 00:23:41,879
Speaker 1: expedition in Mexico and got separated from my party. It

406
00:23:42,080 --> 00:23:45,280
Speaker 1: was hot, I hadn't had anything to drink, and then

407
00:23:45,320 --> 00:23:48,760
Speaker 1: I saw a mirage on ice cream taco rising out

408
00:23:48,800 --> 00:23:53,399
Speaker 1: of the distance. That's how I got the idea if

409
00:23:53,400 --> 00:23:56,119
Speaker 1: he went down there for some kind of like Peyote

410
00:23:56,320 --> 00:24:03,320
Speaker 1: journey that I just imagining the Chili episode of the Simpsons.

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Speaker 1: I'm a coyote homer. Um Ah, that's my Johnny ca.

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Speaker 1: I mean, I'm gonna keep the Johnny cash one in

413
00:24:10,680 --> 00:24:13,640
Speaker 1: the back pocket for a while. Uh. Jack and Jill.

414
00:24:13,840 --> 00:24:16,919
Speaker 1: The reality of this is more of a necessity being

415
00:24:16,960 --> 00:24:19,200
Speaker 1: the mother invention kind of thing. Jack and Jill didn't

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00:24:19,200 --> 00:24:22,560
Speaker 1: have its own signature snack in any of its trucks.

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00:24:22,920 --> 00:24:25,280
Speaker 1: And it's important also to note that they are Truck

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00:24:25,640 --> 00:24:30,200
Speaker 1: Forward Truck First Company at this point, rather than retail

419
00:24:30,240 --> 00:24:35,320
Speaker 1: sales or stuff like that. You're generic truck sandwiches, ice

420
00:24:35,359 --> 00:24:40,760
Speaker 1: cream sandwiches, strawberry shortcakes, chocolate clairs, those are made by whomever.

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Speaker 1: But branded stuff like popsicles, Klondike bars, and drumsticks you

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Speaker 1: got pay extra for those. And consequently, Jack and Jill

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00:24:48,040 --> 00:24:51,200
Speaker 1: wanted their own version. Yeah, and as we mentioned earlier,

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00:24:51,960 --> 00:24:54,200
Speaker 1: Mexican food was having a moment at the time and

425
00:24:54,440 --> 00:25:00,719
Speaker 1: cheat cheese uh famous foe of Jimmy Buffish. He sued

426
00:25:01,040 --> 00:25:03,639
Speaker 1: to get the margarit if it'll trademark back. They were

427
00:25:03,680 --> 00:25:06,080
Speaker 1: offering churros and ice cream as a dessert. So Drayson,

428
00:25:06,160 --> 00:25:09,159
Speaker 1: who recognized the tacos shape as the most emblematic of

429
00:25:09,280 --> 00:25:12,119
Speaker 1: Mexican food, pitched the idea and the company, okay did

430
00:25:12,560 --> 00:25:14,640
Speaker 1: they hired an ad agency to come up with names,

431
00:25:14,680 --> 00:25:17,080
Speaker 1: but ultimately they just went with his idea, which he

432
00:25:17,119 --> 00:25:19,639
Speaker 1: said he came up with on the fly. Uh. Not

433
00:25:19,800 --> 00:25:22,040
Speaker 1: to get to pulp fiction on you. But do you

434
00:25:22,119 --> 00:25:24,080
Speaker 1: know what chacolate tacos are called in Europe? Oh? I do,

435
00:25:24,200 --> 00:25:26,800
Speaker 1: actually because I wrote it later on, But yes, and

436
00:25:26,880 --> 00:25:28,240
Speaker 1: I deleted it so I could put it here, you

437
00:25:29,480 --> 00:25:36,360
Speaker 1: son of a bitch, go ahead winter tacos, which, as

438
00:25:36,400 --> 00:25:38,320
Speaker 1: far as I could tell, that does not mean anything

439
00:25:38,359 --> 00:25:41,800
Speaker 1: in any other language that would roughly translate to chaco

440
00:25:42,240 --> 00:25:46,399
Speaker 1: or something sweet. I mean, but I'm sure that people

441
00:25:47,119 --> 00:25:49,320
Speaker 1: I feel like winners, I was gonna say, I know,

442
00:25:49,640 --> 00:25:51,679
Speaker 1: I know, I do. I feel like a winner when

443
00:25:51,680 --> 00:25:54,399
Speaker 1: I eat a chocolate taco. Yeah. They were introduced in

444
00:25:54,440 --> 00:25:57,000
Speaker 1: the late nineties, but discontinued at the dawn of the

445
00:25:57,040 --> 00:25:59,560
Speaker 1: new millennium. And it was only thanks to a social

446
00:25:59,640 --> 00:26:02,760
Speaker 1: media campaign in two thousand thirteen that the winter taco

447
00:26:03,000 --> 00:26:05,679
Speaker 1: was ultimately brought back in two thousand fourteen in Europe.

448
00:26:05,760 --> 00:26:08,360
Speaker 1: So hopefully we'll see something similar in this country. I'm

449
00:26:08,440 --> 00:26:11,560
Speaker 1: sure there's some kind of insane like move on dot org.

450
00:26:12,640 --> 00:26:16,239
Speaker 1: Oh yeah, change dot org. Yeah yeah, change dot org um.

451
00:26:16,640 --> 00:26:19,240
Speaker 1: But all of the good ideas in the world amount

452
00:26:19,280 --> 00:26:22,160
Speaker 1: to nothing without execution. And this is where gold Bond

453
00:26:22,280 --> 00:26:25,000
Speaker 1: comes in. The gold Bond ice Cream Company, the Pride

454
00:26:25,040 --> 00:26:28,040
Speaker 1: of Green Bay, Wisconsin. Absolutely nothing else going on there

455
00:26:28,440 --> 00:26:32,560
Speaker 1: except for gold Bond ice Cream not so that's not

456
00:26:32,720 --> 00:26:35,359
Speaker 1: the powder people, no, And I went. I tried to

457
00:26:35,560 --> 00:26:38,080
Speaker 1: find a lot more about this company, and I can't,

458
00:26:38,200 --> 00:26:41,080
Speaker 1: but that's your soul. But I was able to find out.

459
00:26:41,400 --> 00:26:44,399
Speaker 1: So they were founded by, predictably, a former dairy farmer.

460
00:26:44,840 --> 00:26:47,640
Speaker 1: This will come in interestingly later on. His early ice

461
00:26:47,680 --> 00:26:51,400
Speaker 1: cream experiments included a chocolate dipped slice of ice cream

462
00:26:51,520 --> 00:26:57,240
Speaker 1: rolled in nuts. Sounds familiar. Gold Bond had purchased the

463
00:26:57,320 --> 00:26:59,959
Speaker 1: popsicle name a little over fifty years after, they were

464
00:27:00,040 --> 00:27:03,360
Speaker 1: brought into the world of commercial manufacturing by a guy

465
00:27:03,520 --> 00:27:07,840
Speaker 1: named Frank Eperson who's a lemonade salesman from Oakland. He

466
00:27:08,240 --> 00:27:11,680
Speaker 1: trademarked that name Popsicle, and gold Bond buys that, so

467
00:27:11,760 --> 00:27:13,760
Speaker 1: that's the big claim to fame. At this point, Jordan

468
00:27:13,840 --> 00:27:18,240
Speaker 1: tells about Frank Eperson. Yes, according to lore, he invented

469
00:27:18,280 --> 00:27:20,480
Speaker 1: the popsicle as an eleven year old when he left

470
00:27:20,520 --> 00:27:24,280
Speaker 1: a container of water mixed with powdered fruit flavoring out

471
00:27:24,320 --> 00:27:27,520
Speaker 1: in his backyard overnight. And he lived in northern California.

472
00:27:27,560 --> 00:27:29,520
Speaker 1: It doesn't get that cold at night, but at this

473
00:27:29,720 --> 00:27:31,760
Speaker 1: night he apparently did, and he came out the next

474
00:27:31,840 --> 00:27:35,320
Speaker 1: morning the container of water was frozen and the stirring

475
00:27:35,400 --> 00:27:37,879
Speaker 1: stick was still inside, and he gave him an idea

476
00:27:38,080 --> 00:27:42,080
Speaker 1: for the popsicle. In n two, he introduced his creation

477
00:27:42,160 --> 00:27:45,000
Speaker 1: at a Fireman's Ball. I love that the popsicle was

478
00:27:45,080 --> 00:27:48,480
Speaker 1: publicly unveiled at a fireman's ball a hundred years ago. Wow,

479
00:27:48,600 --> 00:27:50,600
Speaker 1: look at that. This This episode will double as our

480
00:27:50,720 --> 00:27:54,960
Speaker 1: hundredth anniversary popsicle episode. And according to reports, at this

481
00:27:55,080 --> 00:27:59,159
Speaker 1: Fireman's Ball, the popsicle was quote a sensation, and the

482
00:27:59,240 --> 00:28:01,879
Speaker 1: following year he begins selling the frozen pops to the

483
00:28:01,920 --> 00:28:05,359
Speaker 1: public at an amusement park in Almadia, California called Neptune

484
00:28:05,440 --> 00:28:08,840
Speaker 1: Beach In. By nineteen he'd received a patent for his

485
00:28:08,920 --> 00:28:12,800
Speaker 1: frozen confectionery, which he called the epsicle ice Pop, which

486
00:28:12,880 --> 00:28:15,560
Speaker 1: does not roll off the tongue. He later renamed it

487
00:28:15,680 --> 00:28:18,639
Speaker 1: popsicle the insistence of his children could call their the

488
00:28:18,720 --> 00:28:21,440
Speaker 1: kids are all right. Uh. They were originally sold in

489
00:28:21,560 --> 00:28:25,000
Speaker 1: fruity flavors and marketed as quote, a frozen drink on

490
00:28:25,080 --> 00:28:28,480
Speaker 1: a stick. I love the on a stick phenomenon of foods.

491
00:28:28,600 --> 00:28:31,400
Speaker 1: It's very americanly for him, Yeah, it was very American.

492
00:28:31,720 --> 00:28:34,480
Speaker 1: Sadly for him, this is also very American. He sold

493
00:28:34,560 --> 00:28:38,240
Speaker 1: the patent just a year after he filed it, later

494
00:28:38,400 --> 00:28:41,400
Speaker 1: saying I was flat meaning flat broke, and I had

495
00:28:41,480 --> 00:28:45,280
Speaker 1: to liquidate all my assets. I haven't been the same since.

496
00:28:45,440 --> 00:28:49,000
Speaker 1: This is the best plot of Breaking Bad. Walter White

497
00:28:49,040 --> 00:28:52,000
Speaker 1: sells his interest in the company for five thousand dollars,

498
00:28:52,200 --> 00:28:54,200
Speaker 1: which goes on to become a billion dollar company, and

499
00:28:54,280 --> 00:28:57,920
Speaker 1: he becomes obsessed with money and status as a result.

500
00:28:58,400 --> 00:29:02,200
Speaker 1: Is right, Well, apparently this uh Frank Epperson Gentleman did

501
00:29:02,280 --> 00:29:05,960
Speaker 1: not launch a murderous turf war, but he could have.

502
00:29:06,720 --> 00:29:10,680
Speaker 1: But a brutal turf war did break out, so began

503
00:29:11,000 --> 00:29:14,080
Speaker 1: historians have called the frozen sucker War. Google it. I

504
00:29:14,120 --> 00:29:17,560
Speaker 1: didn't make that up, the frozen sucker War. Apparently there

505
00:29:17,600 --> 00:29:20,880
Speaker 1: was a lawsuit because Good Humor thought that the Popsical Corporation,

506
00:29:20,920 --> 00:29:23,240
Speaker 1: We're treading too close to their ice cream on a

507
00:29:23,320 --> 00:29:26,240
Speaker 1: stick products. You get your fudge goals, your creamsicles, et cetera.

508
00:29:26,800 --> 00:29:29,760
Speaker 1: Eventually they settled out of court, with Popsicle agreeing to

509
00:29:29,880 --> 00:29:32,840
Speaker 1: pay Good Humor a license fee to manufacture what was

510
00:29:32,920 --> 00:29:36,040
Speaker 1: called frozen suckers from ice and sherbet products. You get

511
00:29:36,040 --> 00:29:38,560
Speaker 1: all the fruit flavors, and Good Humor reserve the right

512
00:29:38,600 --> 00:29:41,800
Speaker 1: to manufacture these products from ice cream, frozen custers and

513
00:29:41,880 --> 00:29:43,920
Speaker 1: the like. I just think it's it's just saying that

514
00:29:43,960 --> 00:29:47,000
Speaker 1: the term popsicle is indeed trademarked. It was one of

515
00:29:47,040 --> 00:29:49,320
Speaker 1: those things that I just thought was generically the next

516
00:29:49,400 --> 00:29:52,479
Speaker 1: or Xerox, and I guess apparently so did the makers

517
00:29:52,520 --> 00:29:56,160
Speaker 1: of the Brooklyn based now defunct brand People's pops which

518
00:29:56,360 --> 00:30:00,480
Speaker 1: I remember seeing all the time. Brooklyn flea market, um,

519
00:30:00,760 --> 00:30:03,800
Speaker 1: Smorgasburry and all that stuff. Uh. They dared to use

520
00:30:03,880 --> 00:30:06,479
Speaker 1: the word popsicle on their website and they were slapped

521
00:30:06,520 --> 00:30:08,800
Speaker 1: with a big old season's assists from Uni Lever, the

522
00:30:08,840 --> 00:30:11,160
Speaker 1: folks who bought the popsicle name from Good Humor in

523
00:30:11,280 --> 00:30:14,960
Speaker 1: nine and they are the people who are currently killing

524
00:30:15,000 --> 00:30:18,880
Speaker 1: the Choco taco, which brings us back to the point.

525
00:30:20,080 --> 00:30:22,720
Speaker 1: So at the time, gold Bond is a brand agnostic

526
00:30:22,880 --> 00:30:25,760
Speaker 1: manufacturing contractor and the ice cream business they do not

527
00:30:25,880 --> 00:30:29,200
Speaker 1: work for, not just Jack and Joe, but also Good Humor. Uh.

528
00:30:29,320 --> 00:30:33,160
Speaker 1: And they rejigger a machine at its dedicated cone plant

529
00:30:33,600 --> 00:30:36,280
Speaker 1: because the two are separate to make a waffle cone

530
00:30:36,520 --> 00:30:40,400
Speaker 1: in a folded shape. Um. And having them handle manufacturing

531
00:30:40,440 --> 00:30:43,160
Speaker 1: of the shell also meant that Jack and Joe could

532
00:30:43,160 --> 00:30:45,680
Speaker 1: have them fill the shell at their ice cream plant,

533
00:30:46,000 --> 00:30:50,120
Speaker 1: which meant they saved on logistical costs and had less

534
00:30:50,200 --> 00:30:53,480
Speaker 1: breakage of the taco shells cones. Is it called it?

535
00:30:53,840 --> 00:30:55,640
Speaker 1: It's a shell, right, You can't call it a cone

536
00:30:55,640 --> 00:30:59,680
Speaker 1: if it's not cone shaped. Yeah, show an empty taco

537
00:30:59,760 --> 00:31:02,720
Speaker 1: shell was very fragile. Drayson explained, if we had to

538
00:31:02,720 --> 00:31:05,000
Speaker 1: ship those across the country, most of them wouldn't have

539
00:31:05,080 --> 00:31:09,040
Speaker 1: made it. And uh, you waxed rhapsodic on this in

540
00:31:09,080 --> 00:31:12,720
Speaker 1: the intro, but you know you were right on the money.

541
00:31:12,800 --> 00:31:15,440
Speaker 1: Drayson said, when you eat a sugar cone, you generally

542
00:31:15,520 --> 00:31:17,640
Speaker 1: eat the nuts, chocolate ice cream at the top, and

543
00:31:17,720 --> 00:31:19,720
Speaker 1: then when you get to the cone, you're only eating

544
00:31:19,760 --> 00:31:22,320
Speaker 1: ice cream and cone. With the Choco taco, you're getting

545
00:31:22,400 --> 00:31:25,200
Speaker 1: ice cream, cone, nuts and chocolate with just about every

546
00:31:25,240 --> 00:31:30,800
Speaker 1: bite in the boardroom. Sell his idea with that speech.

547
00:31:32,280 --> 00:31:36,400
Speaker 1: I'm just pictured the drunk ton drep For me, it

548
00:31:36,560 --> 00:31:44,040
Speaker 1: just choco, but it's a taco that famously crinkly silver

549
00:31:44,200 --> 00:31:47,480
Speaker 1: wrapper is also a bit of innovation. It is made

550
00:31:47,560 --> 00:31:53,760
Speaker 1: from metalized polypropylene, which Drayson called high technology, and it

551
00:31:53,880 --> 00:31:56,240
Speaker 1: was the first ice cream novelty to use the packaging

552
00:31:56,320 --> 00:31:59,960
Speaker 1: which kept air out better than wax paper. Ah. He does, however,

553
00:32:00,080 --> 00:32:04,080
Speaker 1: concede that keeping the shells fresh has been an ongoing problem,

554
00:32:04,200 --> 00:32:07,360
Speaker 1: one that they still haven't quite nailed. I always thought

555
00:32:07,360 --> 00:32:10,120
Speaker 1: it looked like the Space age hydrated pizza pizzas from

556
00:32:10,160 --> 00:32:15,400
Speaker 1: Back to the Future too. Yeah, So, as I mentioned earlier,

557
00:32:15,480 --> 00:32:17,680
Speaker 1: Jack and Jill was in the ice cream truck business,

558
00:32:17,880 --> 00:32:27,000
Speaker 1: truck forward and uh, very truck forward business. Um those

559
00:32:27,040 --> 00:32:31,840
Speaker 1: wine is very very truck forward. I'm getting some some

560
00:32:32,280 --> 00:32:35,400
Speaker 1: truck notes, some smoke notes on that, n but but

561
00:32:35,440 --> 00:32:39,600
Speaker 1: it's very truck forward. But getting it into Taco Bell,

562
00:32:39,640 --> 00:32:42,520
Speaker 1: which would have seemed the you know, obvious right from

563
00:32:42,520 --> 00:32:45,360
Speaker 1: the get go, required a sort of backdoor route. Um

564
00:32:45,560 --> 00:32:49,360
Speaker 1: Alan said that that's get your mind out of the gutter. No, No,

565
00:32:49,560 --> 00:32:52,200
Speaker 1: I'm thinking of like an Ocean's eleventh thing where they

566
00:32:52,280 --> 00:32:55,720
Speaker 1: like rebuild Taco Bell said, in like a warehouse from

567
00:32:56,320 --> 00:32:57,920
Speaker 1: how we're going to get into a Taco Bell, like

568
00:32:58,160 --> 00:33:00,840
Speaker 1: son of a bitch I'm in at the time, he said,

569
00:33:00,840 --> 00:33:03,800
Speaker 1: talk about how to separate franchise division and a company

570
00:33:03,920 --> 00:33:08,760
Speaker 1: owned store division and the franchise ease. Being independent minded

571
00:33:08,800 --> 00:33:12,120
Speaker 1: people had their own trade shows, and so he knows

572
00:33:12,200 --> 00:33:15,400
Speaker 1: all of these people from his truck driving and Jack

573
00:33:15,440 --> 00:33:18,600
Speaker 1: and Joe connections and starts getting the choco taco at

574
00:33:18,920 --> 00:33:24,040
Speaker 1: the trade shows where obviously, yeah, Jason, where obviously runaway hit.

575
00:33:24,760 --> 00:33:28,680
Speaker 1: People love that, people love them. Well, it's not the look. Well,

576
00:33:28,800 --> 00:33:32,080
Speaker 1: while we're here discussing both bells and ice cream trucks,

577
00:33:32,520 --> 00:33:33,840
Speaker 1: what do you say we do a brief history of

578
00:33:33,880 --> 00:33:36,560
Speaker 1: the ice cream truck. Shall we please we think great?

579
00:33:37,400 --> 00:33:39,560
Speaker 1: The fore runner of the ice cream Man were obviously

580
00:33:39,600 --> 00:33:43,600
Speaker 1: the hokey Pokemon with their push cards. But in a

581
00:33:43,680 --> 00:33:46,120
Speaker 1: man by the name of Harry Burt decided to go

582
00:33:46,400 --> 00:33:51,000
Speaker 1: big to live Moss if you will. A native of Youngstown, Ohio,

583
00:33:51,240 --> 00:33:53,920
Speaker 1: this forward thinking confection are hit on the idea of

584
00:33:54,040 --> 00:33:56,720
Speaker 1: coating ice cream and chocolate and putting it on a stick.

585
00:33:57,480 --> 00:33:59,920
Speaker 1: He had a background and making lollipops, so the side

586
00:34:00,000 --> 00:34:02,360
Speaker 1: he had made sense to him. Thus the Good Humor

587
00:34:02,440 --> 00:34:06,480
Speaker 1: Bar was born. And then he outfitted twelve white delivery

588
00:34:06,520 --> 00:34:09,520
Speaker 1: trucks with freezers so he could bring this straight to customers.

589
00:34:09,840 --> 00:34:12,600
Speaker 1: And for extra pizzazz, he took bells from his son's

590
00:34:12,760 --> 00:34:16,360
Speaker 1: bob Sled, presumably after asking and sticking him on the trucks,

591
00:34:16,480 --> 00:34:18,239
Speaker 1: so they make a lot of noise and people, would

592
00:34:18,239 --> 00:34:19,880
Speaker 1: you know, look and see what all the fuss was about.

593
00:34:20,320 --> 00:34:24,799
Speaker 1: See this freezer on wheels selling great chocolate e ice

594
00:34:24,840 --> 00:34:27,399
Speaker 1: creamy desserts, and there you go. He got it made.

595
00:34:27,960 --> 00:34:30,520
Speaker 1: But he wanted both the trucks and their drivers to

596
00:34:30,640 --> 00:34:34,760
Speaker 1: be pristine white to differentiate them from the hokey Pokemon,

597
00:34:34,880 --> 00:34:37,719
Speaker 1: who again were believed to spread disease with their unhygienic

598
00:34:37,760 --> 00:34:40,600
Speaker 1: glass bowls. They wanted parents to be very much ideas

599
00:34:40,680 --> 00:34:43,520
Speaker 1: this was a very clean health well I mean not healthy,

600
00:34:43,600 --> 00:34:47,600
Speaker 1: but hygienic products. And these drivers also kept to a

601
00:34:47,719 --> 00:34:51,080
Speaker 1: pre arranged route, which was something that was fairly revolutionary

602
00:34:51,120 --> 00:34:54,399
Speaker 1: at the time. You know, these people with the push

603
00:34:54,480 --> 00:34:56,960
Speaker 1: cars stick to the same neighborhood, but they would kind

604
00:34:56,960 --> 00:34:58,600
Speaker 1: of mix it up every now and then. These people

605
00:34:58,640 --> 00:35:01,960
Speaker 1: actually had a dedicated route that they would travel, and

606
00:35:02,160 --> 00:35:05,919
Speaker 1: so was born the Good Humor Man. And it was good.

607
00:35:06,200 --> 00:35:08,439
Speaker 1: Every one of a certain age remembers the good Humor

608
00:35:08,520 --> 00:35:11,120
Speaker 1: Man being a very welcome sight in their neighborhood. So

609
00:35:11,440 --> 00:35:13,720
Speaker 1: this was in the twenties and thirties and forties. Flash

610
00:35:13,800 --> 00:35:17,800
Speaker 1: forward to St. Patrick's Day. Nineteen fifty six, brothers William

611
00:35:17,880 --> 00:35:21,600
Speaker 1: and James Conway started a little something called Mr Softie.

612
00:35:21,880 --> 00:35:24,960
Speaker 1: They drive around West Philadelphia, which is playing a major

613
00:35:25,120 --> 00:35:27,359
Speaker 1: role in this ice cream history. I should say it's

614
00:35:27,440 --> 00:35:30,880
Speaker 1: the starting point for Chaco Taco and Mr Softie. But

615
00:35:31,080 --> 00:35:33,720
Speaker 1: on the St. Patrick's Day, these brothers are selling cones

616
00:35:33,800 --> 00:35:36,840
Speaker 1: with green soft serve ice cream in honor of the holiday.

617
00:35:37,560 --> 00:35:40,120
Speaker 1: Now Soft serve has been invented some twenty years before

618
00:35:40,200 --> 00:35:42,840
Speaker 1: this in the middle late thirties, pioneered by the founders

619
00:35:43,040 --> 00:35:46,760
Speaker 1: of Dairy Queen and Carvel, but the Conways are believed

620
00:35:46,800 --> 00:35:49,600
Speaker 1: to be the first to take soft serve mobile. And

621
00:35:49,680 --> 00:35:51,800
Speaker 1: at first they just bolted down a soft serve machine

622
00:35:51,800 --> 00:35:54,360
Speaker 1: to the back of a truck, but it caused some

623
00:35:54,520 --> 00:35:57,920
Speaker 1: problems with the electronics in the vehicle. It would overheat,

624
00:35:58,200 --> 00:36:01,040
Speaker 1: short out. It was bad. Kids dont have to wait

625
00:36:01,040 --> 00:36:02,840
Speaker 1: a long time to get their soft serve coms. I

626
00:36:02,920 --> 00:36:05,200
Speaker 1: just love that they had this idea and that they're like, yeah,

627
00:36:05,239 --> 00:36:09,960
Speaker 1: I just both the freezer out of the truck, put

628
00:36:10,040 --> 00:36:11,880
Speaker 1: a trough on it, let him feed out of that.

629
00:36:14,320 --> 00:36:17,320
Speaker 1: So they had to experiment with airflow in the truck,

630
00:36:17,600 --> 00:36:20,719
Speaker 1: you know, just to deal with the heat problem, using

631
00:36:20,800 --> 00:36:24,720
Speaker 1: different fans and different generators, and finally by they nailed

632
00:36:24,719 --> 00:36:26,840
Speaker 1: it and the company had becomes so successful that the

633
00:36:26,920 --> 00:36:29,640
Speaker 1: brothers began the franchise, giving the Good Humor folks a

634
00:36:29,760 --> 00:36:32,279
Speaker 1: run for their money. Today, there are more than four

635
00:36:32,440 --> 00:36:36,480
Speaker 1: hundred Mr Soft defranchises employing more than seven hundred trucks

636
00:36:36,560 --> 00:36:41,160
Speaker 1: across fifteen states, and they're largely unchanged from the original

637
00:36:41,280 --> 00:36:43,320
Speaker 1: right down to the soft serve menu on the side.

638
00:36:43,719 --> 00:36:45,839
Speaker 1: I guess for over fifty years, that menu board has

639
00:36:45,920 --> 00:36:50,320
Speaker 1: only changed four times, and UM, yeah, right, it's pretty impressive,

640
00:36:50,640 --> 00:36:54,800
Speaker 1: I would assume, just to reflect uh inflation in the prices,

641
00:36:54,880 --> 00:36:57,960
Speaker 1: but beyond that, it's mostly the same. The biggest change

642
00:36:58,000 --> 00:37:00,439
Speaker 1: to the ice cream Truck is the sounds system them used,

643
00:37:00,480 --> 00:37:04,120
Speaker 1: the blast the familiar tune, which I'm sorry to say

644
00:37:04,239 --> 00:37:08,880
Speaker 1: has a deeply racist background. Uh. The famous ice cream

645
00:37:08,960 --> 00:37:12,920
Speaker 1: truck theme, which everyone knows I'm even gonna bother humming has.

646
00:37:13,000 --> 00:37:15,360
Speaker 1: This origins in the folk song Turkey and the Straw,

647
00:37:16,000 --> 00:37:19,000
Speaker 1: but it was rewritten in nineteen six with new lyrics

648
00:37:19,160 --> 00:37:21,759
Speaker 1: about ice cream, which is why it has an association

649
00:37:21,800 --> 00:37:24,480
Speaker 1: with ice cream parlors and ice cream trucks. You can

650
00:37:24,600 --> 00:37:27,320
Speaker 1: google it if you like, but the words are steeped

651
00:37:27,320 --> 00:37:32,799
Speaker 1: in slurs, stereotypes, and watermelon. I will leave it there,

652
00:37:34,520 --> 00:37:39,680
Speaker 1: but everyone loves the ice cream truck. Right as you

653
00:37:39,800 --> 00:37:42,279
Speaker 1: meditate on that, We'll be right back with more too

654
00:37:42,360 --> 00:37:56,799
Speaker 1: much information After these messages, the Choker Taco was a hit,

655
00:37:56,880 --> 00:37:59,520
Speaker 1: and Alan used his connections to get the snack into

656
00:37:59,560 --> 00:38:01,960
Speaker 1: a lot of the franchise Taco bells around the country,

657
00:38:02,080 --> 00:38:05,839
Speaker 1: at which point Taco Bell wisely takes notice and calls him,

658
00:38:06,560 --> 00:38:09,400
Speaker 1: because in this business, first you get the Chaco, then

659
00:38:09,480 --> 00:38:14,440
Speaker 1: you get the taco, then you get the power. This

660
00:38:14,600 --> 00:38:17,279
Speaker 1: is how I win. This is how I win. One

661
00:38:17,320 --> 00:38:20,760
Speaker 1: thing that Taco Bell actually influenced in the Chaco's design

662
00:38:20,880 --> 00:38:24,080
Speaker 1: was the quote light ice cream, which came as an

663
00:38:24,120 --> 00:38:27,480
Speaker 1: ask from Big Bell in an attempt to reduce their

664
00:38:27,520 --> 00:38:31,680
Speaker 1: fat and caloric content across the board. Sadly, though they

665
00:38:31,760 --> 00:38:34,360
Speaker 1: stopped offering they had a falling out. They stopped offering

666
00:38:34,400 --> 00:38:36,840
Speaker 1: the Chaco Taco at some point I wasn't able to

667
00:38:36,880 --> 00:38:38,479
Speaker 1: find when. I wonder if it was when they became

668
00:38:38,520 --> 00:38:43,320
Speaker 1: commercially available. Moving right along in the history, another crucial

669
00:38:43,400 --> 00:38:47,040
Speaker 1: moment occurs in nine when Good Humor and its parent

670
00:38:47,160 --> 00:38:51,120
Speaker 1: company Uni Lever by gold Bond Dreason said, it went

671
00:38:51,200 --> 00:38:53,280
Speaker 1: from me selling it to my friends around the country

672
00:38:53,360 --> 00:38:57,000
Speaker 1: to going into at the time, maybe twenty thirty thousand

673
00:38:57,160 --> 00:39:01,279
Speaker 1: Uni lever freezers. So convenience store freezers are akin to

674
00:39:01,480 --> 00:39:04,399
Speaker 1: branded coke and pepsi machines. They're often stocked by one

675
00:39:04,440 --> 00:39:07,839
Speaker 1: ice cream company, which is one reason why stories usually

676
00:39:07,880 --> 00:39:11,920
Speaker 1: have more than one. Unilever are the ice cream industrial complex.

677
00:39:12,960 --> 00:39:15,480
Speaker 1: I think they're literally the largest ice cream manufacturer on

678
00:39:15,520 --> 00:39:18,520
Speaker 1: the planet. They bought Klondike, which became the choccoa Taco

679
00:39:18,600 --> 00:39:23,320
Speaker 1: parent brand, and then Briers. Then they spent some change

680
00:39:23,360 --> 00:39:27,799
Speaker 1: on Ben Jerry's in two thousand one and talenty in um.

681
00:39:27,880 --> 00:39:31,840
Speaker 1: The list of Chocco Taco also rans in the flavor department.

682
00:39:32,040 --> 00:39:34,800
Speaker 1: I have never tasted a single one of these, but

683
00:39:34,920 --> 00:39:38,759
Speaker 1: apparently they add heath bar, another toffee flavor, peanut butter,

684
00:39:38,880 --> 00:39:42,840
Speaker 1: cookies and cream strawberry, and a kind of Dulce delche

685
00:39:43,080 --> 00:39:47,400
Speaker 1: style caramelish marketed as fried ice cream. You ever had

686
00:39:47,400 --> 00:39:50,200
Speaker 1: fried ice cream? It's a real county fair kind of thing.

687
00:39:50,360 --> 00:39:52,640
Speaker 1: I don't do fried stuff for my crazy sweet tooth.

688
00:39:52,680 --> 00:39:56,480
Speaker 1: I don't really do fried oreos, fright ice cream fried.

689
00:39:56,480 --> 00:40:04,760
Speaker 1: It's kind of my one thing fried and cheesecake and cheesecake. Okay, okay, fuller, fuller.

690
00:40:04,840 --> 00:40:11,480
Speaker 1: Portrait of your au gustatory habits. Uh this this the

691
00:40:11,600 --> 00:40:16,520
Speaker 1: sea talk the chocks. Mr Chalky oh God made his

692
00:40:16,600 --> 00:40:20,239
Speaker 1: first appearance in supermarkets nationwide when Good Humor Briars, who

693
00:40:20,280 --> 00:40:25,200
Speaker 1: had switched manufacturing to Richmond, Virginia, um promoted it in

694
00:40:25,280 --> 00:40:26,800
Speaker 1: nineteen I don't know why I mentioned that, like it

695
00:40:26,920 --> 00:40:28,920
Speaker 1: was some kind of big thing, but the school there,

696
00:40:29,960 --> 00:40:32,400
Speaker 1: uh Fairfax close, but yeah, I got I got a

697
00:40:32,440 --> 00:40:36,520
Speaker 1: soft spot for for Richmond, home of girh that's right,

698
00:40:36,960 --> 00:40:42,000
Speaker 1: among among many other punkin metal bands and uh anyway,

699
00:40:42,520 --> 00:40:46,200
Speaker 1: they promoted it in nineteen nineties six as America's Coolest

700
00:40:46,360 --> 00:40:50,040
Speaker 1: Taco at the Supermarket Industry Convention in Chicago, which was

701
00:40:50,120 --> 00:40:53,480
Speaker 1: the first time it was made commercially available for home consumption.

702
00:40:54,520 --> 00:40:59,800
Speaker 1: It is America's Coolest taco. Uh. Two thousand fourteen was

703
00:41:00,000 --> 00:41:02,560
Speaker 1: other big year for Choco Taco, largely because of the

704
00:41:02,719 --> 00:41:06,040
Speaker 1: drama that surrounded its Wikipedia page. I did miss this

705
00:41:06,120 --> 00:41:08,400
Speaker 1: one was happening, but it's hilarious to me. There's a

706
00:41:08,480 --> 00:41:13,400
Speaker 1: Twitter bot that was started in July called congress Edits,

707
00:41:13,480 --> 00:41:17,359
Speaker 1: which has since been suspended, that was created to automatically

708
00:41:17,520 --> 00:41:23,640
Speaker 1: collect Wikipedia edits made by Congressional staffers. So it was

709
00:41:23,760 --> 00:41:28,239
Speaker 1: I guess, crawling the IP addresses of various Congressional computers

710
00:41:28,440 --> 00:41:33,600
Speaker 1: in the offices and would just automatically announced whenever a

711
00:41:33,719 --> 00:41:36,399
Speaker 1: correction or an edit to a Wikipedia page was made

712
00:41:36,480 --> 00:41:39,200
Speaker 1: from one of those IP addresses, and it turned out

713
00:41:39,239 --> 00:41:42,279
Speaker 1: that the Wikipedia entry for the Choco Tacoho became a

714
00:41:42,680 --> 00:41:48,920
Speaker 1: fiery hot crucible of battle for these congressional staffers. Edited

715
00:41:49,040 --> 00:41:51,880
Speaker 1: six times by either the House of Representatives or the

716
00:41:51,920 --> 00:41:55,320
Speaker 1: State Department staffers during the work day, which come on

717
00:41:56,320 --> 00:41:59,920
Speaker 1: Jordan's Take Us Down This Journey. The first the kid

718
00:42:00,000 --> 00:42:02,360
Speaker 1: Asian that someone in the House of Representatives of the

719
00:42:02,400 --> 00:42:07,440
Speaker 1: State House tried to edit the Wikipedia page for Chaco

720
00:42:07,520 --> 00:42:11,120
Speaker 1: Taco curte. On November tenth, two thousand ten, a staffer

721
00:42:11,440 --> 00:42:15,400
Speaker 1: edited in a reference to former Speaker Sam Rayburn that

722
00:42:16,600 --> 00:42:19,960
Speaker 1: erroneously suggested that he'd given a quote to The Washington

723
00:42:20,080 --> 00:42:23,960
Speaker 1: Post about the Chaco Taco. That edit was killed within

724
00:42:24,080 --> 00:42:28,320
Speaker 1: hours by an editing bot that helps maintain Wikipedia's factual standards.

725
00:42:28,960 --> 00:42:33,600
Speaker 1: The next edit happened four years later. In July. They

726
00:42:33,680 --> 00:42:37,000
Speaker 1: tried it again. A stafford tried to sneak Speaker Rayburn's

727
00:42:37,080 --> 00:42:40,440
Speaker 1: name into the chacoa Taco Wikipedia page once again, at

728
00:42:40,480 --> 00:42:43,920
Speaker 1: which point it was deleted a second time with a

729
00:42:44,080 --> 00:42:47,320
Speaker 1: helpful comment by a Wikipedia editor. Sam Rayburn died in

730
00:42:47,880 --> 00:42:50,680
Speaker 1: sixty one. The chocolate taco was introduced in the eighties.

731
00:42:51,800 --> 00:42:55,520
Speaker 1: Translation impossible stop messing with us. I just love it that.

732
00:42:56,760 --> 00:42:59,400
Speaker 1: Then the people at the House of Representatives of the Speaker,

733
00:42:59,400 --> 00:43:05,239
Speaker 1: I don't know where came from, gots yeah, so, seemingly

734
00:43:05,320 --> 00:43:10,160
Speaker 1: in retribution, a State Department computer then changed Choco Taco

735
00:43:10,400 --> 00:43:15,840
Speaker 1: to Taco two days later, and a short period of

736
00:43:15,920 --> 00:43:20,120
Speaker 1: back and forth occurred, and they were just continually in

737
00:43:20,160 --> 00:43:22,319
Speaker 1: the Washington Post reporting on this. They were like, they

738
00:43:22,360 --> 00:43:27,160
Speaker 1: also added an expletive that we can and will not print. Um. Finally,

739
00:43:27,239 --> 00:43:30,080
Speaker 1: the State Department I P address was served a sternly

740
00:43:30,239 --> 00:43:35,279
Speaker 1: worded warning from Wikipedia, and our long national nightmare drew

741
00:43:35,320 --> 00:43:39,760
Speaker 1: to a close. I just nope, it's just somebody's inside

742
00:43:39,840 --> 00:43:42,279
Speaker 1: joke about Senator Rayburn. As far as I can tell,

743
00:43:42,440 --> 00:43:46,800
Speaker 1: people have not come forward about it, and no update

744
00:43:46,920 --> 00:43:49,279
Speaker 1: on that. If you or a loved one was the

745
00:43:49,480 --> 00:43:55,880
Speaker 1: congressional staffer with jones for Sam Rayburn and Choco Tacos,

746
00:43:55,920 --> 00:43:58,960
Speaker 1: please get in contact with the podcast. Just a year

747
00:43:59,080 --> 00:44:01,759
Speaker 1: under a year later, Chaka Tacos appeared in the news

748
00:44:01,800 --> 00:44:05,360
Speaker 1: again as a wedge issue in the negotiations between the

749
00:44:05,440 --> 00:44:11,000
Speaker 1: Bureau of Land Management and UH. The popular Druggie Desert festival,

750
00:44:11,920 --> 00:44:16,080
Speaker 1: Burning Man, a favorite of Bay Area tech walks and

751
00:44:16,239 --> 00:44:20,239
Speaker 1: Susan Surandon where you dress up like a weird steampunk

752
00:44:20,400 --> 00:44:22,680
Speaker 1: hot topic nightmare and you go and do drugs in

753
00:44:22,719 --> 00:44:26,360
Speaker 1: the desert, and there's people who have like, don't what

754
00:44:26,480 --> 00:44:28,880
Speaker 1: I explained is that doesn't I need to explain Burning

755
00:44:28,920 --> 00:44:33,000
Speaker 1: Man to people. Surely everyone understands Burning Man at this point. Now, Oh,

756
00:44:33,120 --> 00:44:36,279
Speaker 1: I'm I'm looking really quick to see who else really

757
00:44:36,320 --> 00:44:39,040
Speaker 1: loves Burning Man. Susan Surrandon, I know posts from there

758
00:44:39,080 --> 00:44:40,800
Speaker 1: like every year because they used to bread about it

759
00:44:40,840 --> 00:44:45,280
Speaker 1: at people. Um. Anyway, it's a huge asshole for Nevada

760
00:44:45,280 --> 00:44:47,560
Speaker 1: because it takes place down the desert and the Bureau

761
00:44:47,560 --> 00:44:49,520
Speaker 1: of Land Management has to go out and you know,

762
00:44:50,520 --> 00:44:53,719
Speaker 1: pick up and clean after all of these degenerates. I'm

763
00:44:53,760 --> 00:44:56,279
Speaker 1: gonna get so many angry Burning Man people coming up. Well,

764
00:44:56,320 --> 00:44:58,840
Speaker 1: they're cleaning up after the people who litter, who I

765
00:44:58,920 --> 00:45:01,879
Speaker 1: think are are We're of your only you know, people

766
00:45:01,880 --> 00:45:04,200
Speaker 1: who go to Burning Man and are respectful of the environment.

767
00:45:04,600 --> 00:45:07,880
Speaker 1: I have no quarrel with you. So they're negotiating with

768
00:45:07,960 --> 00:45:11,200
Speaker 1: the Burning Man Festival founders and part of their asks

769
00:45:11,440 --> 00:45:16,080
Speaker 1: include Choco Tacos, Eminem's Liquorice, and Chubani Greek yogurt. These

770
00:45:16,120 --> 00:45:18,640
Speaker 1: are according to documents obtained a by the Reno Gazette Journal,

771
00:45:18,840 --> 00:45:22,320
Speaker 1: and the festivals officials pushed back, calling the demands excessive

772
00:45:22,520 --> 00:45:25,439
Speaker 1: and out of their ability to meet. They also asked

773
00:45:25,440 --> 00:45:28,400
Speaker 1: for drumsticks and popsicles, along with a lot of like

774
00:45:28,680 --> 00:45:33,000
Speaker 1: steak like specific different cuts of steak um and the

775
00:45:33,120 --> 00:45:35,320
Speaker 1: snack bar, which included the ice cream, was supposed to

776
00:45:35,400 --> 00:45:38,719
Speaker 1: be available twenty four hours a day. I just love

777
00:45:38,800 --> 00:45:41,600
Speaker 1: the fact that the Bureau of Land Management is gouging

778
00:45:41,640 --> 00:45:45,239
Speaker 1: the Burning Man people. But they later sued them. This

779
00:45:45,360 --> 00:45:49,240
Speaker 1: is in at the time of the Choco taco demand,

780
00:45:49,440 --> 00:45:52,520
Speaker 1: they were paying about four million dollars for the permits

781
00:45:52,719 --> 00:45:55,920
Speaker 1: necessary to host Burning Man. When they sue the Bureau

782
00:45:55,960 --> 00:46:00,120
Speaker 1: of Land Management in they charged that the prices had

783
00:46:00,200 --> 00:46:05,640
Speaker 1: increased two hundred and over the last three years. I

784
00:46:05,840 --> 00:46:10,120
Speaker 1: want a full on Chinatown style film noir about the

785
00:46:10,239 --> 00:46:14,880
Speaker 1: corrupt Bureau of Land Management gouging the organizers of Burning

786
00:46:14,920 --> 00:46:18,960
Speaker 1: Man for millions of dollars in round the clock Choco

787
00:46:19,120 --> 00:46:26,160
Speaker 1: taco access. Oh, I love that so much. Anyway, Uni

788
00:46:26,320 --> 00:46:29,400
Speaker 1: lever appeared to place the blame of the discontinuation of

789
00:46:29,440 --> 00:46:33,160
Speaker 1: the Choco Taco on the now classic supply chain disruption.

790
00:46:33,520 --> 00:46:37,120
Speaker 1: They wrote their announcement that we've experienced an unprecedented spike

791
00:46:37,200 --> 00:46:40,000
Speaker 1: in demand across our portfolio and have had to make

792
00:46:40,160 --> 00:46:45,040
Speaker 1: very tough decisions to ensure availability of our full portfolio nationwide.

793
00:46:45,440 --> 00:46:48,759
Speaker 1: We're very sorry for any disappointment. This was not entirely

794
00:46:48,800 --> 00:46:56,880
Speaker 1: out of the blue grassroots reporting. UM had revealed shortages

795
00:46:56,920 --> 00:46:58,880
Speaker 1: of the snack in the months leading up to the announcement,

796
00:46:59,000 --> 00:47:02,799
Speaker 1: though as of December two, thou One Coonduke was reassuring

797
00:47:03,000 --> 00:47:06,080
Speaker 1: fans on Twitter that wild Haead pulled the four packs

798
00:47:06,239 --> 00:47:09,440
Speaker 1: of the chocolate taco single servings would still be available

799
00:47:09,480 --> 00:47:12,600
Speaker 1: in all the usual places. I guess among the snacks

800
00:47:12,640 --> 00:47:15,480
Speaker 1: that were also discontinued with a Colondike donut, What the

801
00:47:15,560 --> 00:47:17,319
Speaker 1: hell is that is? It's just like a conduct bar

802
00:47:17,400 --> 00:47:20,160
Speaker 1: with a hole on it. No idea, let's Jamie Coople

803
00:47:20,239 --> 00:47:24,719
Speaker 1: but conduke donut? What the It's just an ice cream

804
00:47:24,760 --> 00:47:27,640
Speaker 1: sandwich with Yeah, it's just a it's it's a you

805
00:47:27,760 --> 00:47:30,239
Speaker 1: can't do that. You're so offending. Can't just put a

806
00:47:30,320 --> 00:47:32,760
Speaker 1: hole on something and call it. It's also square shaped,

807
00:47:32,840 --> 00:47:35,360
Speaker 1: which is really funny. It's just a conduct bar with

808
00:47:35,400 --> 00:47:37,600
Speaker 1: the whole so it's just a conduct bar with less

809
00:47:37,680 --> 00:47:42,399
Speaker 1: of it. Yeah, maybe that's why I was discontinued well,

810
00:47:42,800 --> 00:47:45,000
Speaker 1: or or they were just like, shoot, we're really running

811
00:47:45,040 --> 00:47:47,279
Speaker 1: out of ice cream. We got to use less ice

812
00:47:47,320 --> 00:47:50,879
Speaker 1: cream in our conduct We're already got punch a hole

813
00:47:50,920 --> 00:47:53,040
Speaker 1: in it. And then you know, maybe out of that

814
00:47:53,200 --> 00:47:55,640
Speaker 1: we can we can use it to make chocolate tacos,

815
00:47:55,800 --> 00:47:58,840
Speaker 1: and then people weren't buy well. This gets into the

816
00:47:58,920 --> 00:48:02,000
Speaker 1: conspiracy theory portion of the episode. Um at least one

817
00:48:02,040 --> 00:48:03,880
Speaker 1: person who's suggested that the move is more of a

818
00:48:04,000 --> 00:48:09,480
Speaker 1: New Coke Classic Coke calculated marketing move. As a TV director,

819
00:48:09,960 --> 00:48:13,080
Speaker 1: payment Ben said, the Choco Taco is going to come back,

820
00:48:13,120 --> 00:48:15,319
Speaker 1: and they're gonna say our outrage is why it's back,

821
00:48:15,840 --> 00:48:19,960
Speaker 1: just like Taco Bells Mexican pizza. I completely agree with this.

822
00:48:20,360 --> 00:48:24,000
Speaker 1: I said that multiple times in the last twenty four hours.

823
00:48:24,200 --> 00:48:27,080
Speaker 1: Whether we're taping this the day after I believe Hell

824
00:48:27,200 --> 00:48:31,239
Speaker 1: yes announced this is this is type our fingers to

825
00:48:31,320 --> 00:48:35,400
Speaker 1: the bone for you people. This is still very fresh

826
00:48:35,520 --> 00:48:38,120
Speaker 1: for us, and maybe by the time this episode is released,

827
00:48:39,080 --> 00:48:41,640
Speaker 1: the whole Chaco Taco scene full of chances from which

828
00:48:41,840 --> 00:48:44,960
Speaker 1: this this is like a rapidly developing story. So apologies

829
00:48:45,000 --> 00:48:48,600
Speaker 1: in advance. Um, but yeah, I've been saying this repeatedly.

830
00:48:48,800 --> 00:48:51,480
Speaker 1: I think that you know, this is what happens when

831
00:48:51,520 --> 00:48:53,840
Speaker 1: there are products that aren't selling as much as you

832
00:48:53,920 --> 00:48:56,080
Speaker 1: know they would like. They threatened to take them away.

833
00:48:56,160 --> 00:48:58,640
Speaker 1: There's a huge outcry and then people remember, Oh my god, Yeah,

834
00:48:58,640 --> 00:49:01,000
Speaker 1: that's right. I love chocolate talk. I've thought more about

835
00:49:01,080 --> 00:49:03,200
Speaker 1: chocol tacos in the last twenty four hours than I

836
00:49:03,239 --> 00:49:05,399
Speaker 1: have in the last twenty four years. So I don't

837
00:49:05,400 --> 00:49:07,719
Speaker 1: remember this Mexican pizza thing. Do you remember this? I

838
00:49:07,760 --> 00:49:09,799
Speaker 1: don't remember the Mexican pizza thing. But we've talked about

839
00:49:09,800 --> 00:49:13,240
Speaker 1: the new classic coke thing. I think the Mexican Just ahead,

840
00:49:13,280 --> 00:49:15,919
Speaker 1: give us the reader's digest. I mean, yeah, the really

841
00:49:15,960 --> 00:49:17,440
Speaker 1: quick version. I think we talked about it on the

842
00:49:17,520 --> 00:49:21,560
Speaker 1: Sonic the Hedgehog episode, which is weird. Um, there's a

843
00:49:21,760 --> 00:49:24,960
Speaker 1: conspiracy theory. I'm gonna do this really quick because it

844
00:49:25,000 --> 00:49:28,480
Speaker 1: gets kind of granular that the makers of coke in

845
00:49:28,600 --> 00:49:32,200
Speaker 1: the eighties used real sugar in their product, which was expensive,

846
00:49:32,360 --> 00:49:35,800
Speaker 1: and they wanted to switch to corn syrup, which was

847
00:49:35,880 --> 00:49:39,320
Speaker 1: less expensive and rather than risks sort of changing it

848
00:49:39,400 --> 00:49:41,560
Speaker 1: and have people notice, wait a minute, this chase different.

849
00:49:41,800 --> 00:49:44,279
Speaker 1: They say we're gonna make a new product and then,

850
00:49:44,640 --> 00:49:46,440
Speaker 1: you know, discontinue the old one that you've known for

851
00:49:46,480 --> 00:49:48,840
Speaker 1: a hundred years and loved. And then once there's this

852
00:49:48,960 --> 00:49:51,520
Speaker 1: huge outcry about like, oh my god, where's our original

853
00:49:51,600 --> 00:49:55,879
Speaker 1: coke flavor? There's okay, here's your original coke flavor back.

854
00:49:56,000 --> 00:49:58,320
Speaker 1: But when they gave the original coke flavor back, it

855
00:49:58,600 --> 00:50:01,400
Speaker 1: wasn't the same. They'd secretly made that change to the

856
00:50:01,480 --> 00:50:04,040
Speaker 1: cheaper formula that people didn't know any better because they

857
00:50:04,080 --> 00:50:05,760
Speaker 1: had it in their mind. Nope, this is the original.

858
00:50:05,800 --> 00:50:07,480
Speaker 1: I told me it was the original, says right on

859
00:50:07,520 --> 00:50:11,600
Speaker 1: the bottle coach classic. Um, so that's the really not

860
00:50:11,840 --> 00:50:14,239
Speaker 1: that interesting conspiracy theory. Maybe we can get on the

861
00:50:14,719 --> 00:50:16,480
Speaker 1: stuff that I don't want you to know, that the

862
00:50:16,480 --> 00:50:19,480
Speaker 1: stuff they don't want you to know. Ye yeah, yeah, yeah,

863
00:50:19,520 --> 00:50:23,600
Speaker 1: I got a little little cross my heart synergy going. Yeah, um,

864
00:50:24,000 --> 00:50:25,880
Speaker 1: Jamie put on a call to the stuff that I

865
00:50:25,960 --> 00:50:27,840
Speaker 1: want you to know. I think it's funny too to

866
00:50:28,040 --> 00:50:32,239
Speaker 1: that people were immediately just saying that it was canceled. Yes,

867
00:50:32,480 --> 00:50:35,640
Speaker 1: that's right. I mean it's funny how quickly. Again, this

868
00:50:35,760 --> 00:50:38,640
Speaker 1: is twenty four hours after the fact. There are so much,

869
00:50:38,840 --> 00:50:41,520
Speaker 1: so much misinformation out there. Thank god we are here

870
00:50:41,840 --> 00:50:44,359
Speaker 1: to put you folks straight. Yes, there was a myth

871
00:50:44,400 --> 00:50:46,719
Speaker 1: that took root in the immediate aftermath of the news

872
00:50:46,800 --> 00:50:49,360
Speaker 1: that the Chocolate Taco was being discontinued, that it was

873
00:50:49,560 --> 00:50:54,359
Speaker 1: canceled in a politically correct sense. Uh. Someone with even

874
00:50:54,440 --> 00:50:58,279
Speaker 1: more free time than we have manipulated a headline from

875
00:50:58,320 --> 00:51:01,360
Speaker 1: our friends at people dot com are former employers, and

876
00:51:01,440 --> 00:51:05,320
Speaker 1: they changed this headline to read Klondike's Choco Taco canceled

877
00:51:05,360 --> 00:51:09,839
Speaker 1: by woke mob after almost forty years. And they had

878
00:51:09,880 --> 00:51:12,759
Speaker 1: a subheading on this fake headline that read a representative

879
00:51:12,800 --> 00:51:15,120
Speaker 1: of the brand confirmed to People, but due to recent

880
00:51:15,160 --> 00:51:20,960
Speaker 1: allegations of quote cultural appropriation, the Chaco Taco is known. However,

881
00:51:21,560 --> 00:51:24,759
Speaker 1: People's pr Queen the Mighty Julie Farren, Hello Julie, we

882
00:51:24,880 --> 00:51:27,800
Speaker 1: love you, confirmed to the a P that this story

883
00:51:28,040 --> 00:51:31,840
Speaker 1: is false. No such headline ever appeared on People's website.

884
00:51:32,360 --> 00:51:35,880
Speaker 1: Thank god. Reddit co founder Alexis Ohanian was one of

885
00:51:35,960 --> 00:51:38,960
Speaker 1: the people who waited from high places. Uh. He offered

886
00:51:39,000 --> 00:51:41,879
Speaker 1: to buy the rights from Uni Lever to quote keep

887
00:51:41,920 --> 00:51:45,960
Speaker 1: the Chaco Taco from melting away from future generations childhoods,

888
00:51:46,640 --> 00:51:50,080
Speaker 1: and Connecticut Democratic Senator Chris Murphy tweeted what I hope

889
00:51:50,160 --> 00:51:53,799
Speaker 1: was a facetious vow to invoke the Defense Production Act

890
00:51:54,280 --> 00:51:57,800
Speaker 1: to mandate the continued manufacture of Choco tacos and telling

891
00:51:57,840 --> 00:52:01,400
Speaker 1: his followers to call their senator to response to the legislation.

892
00:52:01,520 --> 00:52:04,920
Speaker 1: I have to assume he was joking, unless I mean,

893
00:52:04,960 --> 00:52:08,560
Speaker 1: I want them to invoke martial law unlet the purge

894
00:52:08,680 --> 00:52:13,160
Speaker 1: Chucko Taco. Unless Senator Chris Murphy was the guy editing

895
00:52:13,160 --> 00:52:16,480
Speaker 1: the Wikipedia page way back and uh, way back in

896
00:52:16,560 --> 00:52:21,920
Speaker 1: the day that would really bring this spaw exactly. Um,

897
00:52:22,160 --> 00:52:24,800
Speaker 1: but folks, there may yet be hope. And one of

898
00:52:24,880 --> 00:52:28,839
Speaker 1: the responses on Twitter, Klondike did write that we are

899
00:52:28,960 --> 00:52:31,840
Speaker 1: working hard to find a way to bring Choco Taco

900
00:52:31,920 --> 00:52:36,960
Speaker 1: back to ice cream trucks in the coming years years.

901
00:52:37,360 --> 00:52:40,640
Speaker 1: I want it next summer. Good god, I'd eat it

902
00:52:40,640 --> 00:52:43,120
Speaker 1: in the middle of December at this point. Oh yeah,

903
00:52:43,440 --> 00:52:46,160
Speaker 1: that's true. I mean, if Klondike doesn't come to the census,

904
00:52:46,200 --> 00:52:49,000
Speaker 1: I'm hoping that it goes the way of Dippin Dots,

905
00:52:49,200 --> 00:52:52,880
Speaker 1: the Space Age flash frozen treat that filed for bankruptcy

906
00:52:52,960 --> 00:52:57,680
Speaker 1: protection in only to be purchased by Oklahoma oilman Scott

907
00:52:57,760 --> 00:53:01,480
Speaker 1: Fisher and his father Mark for twelve point seven million

908
00:53:01,640 --> 00:53:05,720
Speaker 1: back in He was thirty two at the time. Good lord,

909
00:53:05,960 --> 00:53:07,879
Speaker 1: can you imagine he's younger than us? And he bought

910
00:53:07,920 --> 00:53:11,759
Speaker 1: Dipping Dots wholesale. My god. Six years after he bought it,

911
00:53:11,840 --> 00:53:16,000
Speaker 1: in eighteen, Dipping Dots broke three thirty million dollars in

912
00:53:16,080 --> 00:53:21,480
Speaker 1: annual revenue, which is absolutely stunning success story. So maybe

913
00:53:21,520 --> 00:53:23,879
Speaker 1: he'll do it again with chocolotok And despite the best

914
00:53:24,000 --> 00:53:29,120
Speaker 1: efforts of Sean Spicer, remember Sean Spicer's war against Dipping Dots,

915
00:53:30,840 --> 00:53:34,120
Speaker 1: White House Press Secretary, it always two our White House Secretary.

916
00:53:34,160 --> 00:53:37,600
Speaker 1: Press Secretary Sean Spicer starting in two thousand ten, was

917
00:53:37,680 --> 00:53:41,000
Speaker 1: just tweeting like dippin Dots are not the ice cream

918
00:53:41,080 --> 00:53:45,440
Speaker 1: of the future, just like four or five times he

919
00:53:45,560 --> 00:53:48,960
Speaker 1: shared an article about the bankruptcy. I mean, what was

920
00:53:49,000 --> 00:53:51,719
Speaker 1: he doing in two tens professionally? Maybe he was the

921
00:53:51,760 --> 00:53:55,359
Speaker 1: guy who was also messing with the chocolate deep does

922
00:53:55,440 --> 00:53:59,560
Speaker 1: this rabbit hole go? Yeah? Uh? Woodward and Bernstein of

923
00:53:59,640 --> 00:54:02,800
Speaker 1: Froze and Novelty, we should freedom of We should freedom

924
00:54:02,800 --> 00:54:06,120
Speaker 1: of information act this stuff. Maybe we can reach out

925
00:54:06,120 --> 00:54:09,839
Speaker 1: to the Wikipedia editors be like, who exactly did this? Um?

926
00:54:10,040 --> 00:54:13,000
Speaker 1: There was a truly beautiful elegy written for The Chocolate

927
00:54:13,040 --> 00:54:17,920
Speaker 1: Taco by l A Times columnists Gustavo Ariano, whose author

928
00:54:18,000 --> 00:54:20,000
Speaker 1: bio on the paper site explains that he is the

929
00:54:20,040 --> 00:54:22,960
Speaker 1: child of two Mexican immigrants, one of whom came to

930
00:54:23,040 --> 00:54:25,600
Speaker 1: this country in the trunk of a Chevy. The day

931
00:54:25,640 --> 00:54:28,880
Speaker 1: after the news broke, he wrote, a few other foods

932
00:54:28,960 --> 00:54:31,919
Speaker 1: can seem so non Mexican. Is this an ice cream

933
00:54:31,960 --> 00:54:35,560
Speaker 1: confection concocted by a white guy from Philadelphia, and yet

934
00:54:35,719 --> 00:54:39,960
Speaker 1: it's Moi, Moi Mexican. It's core ingredients chocolate, vanilla, and

935
00:54:40,040 --> 00:54:42,680
Speaker 1: a taco show, albeit one made of waffle cone, our

936
00:54:42,760 --> 00:54:46,239
Speaker 1: Mexican in origin. It's affordability and ubiquity make it a

937
00:54:46,280 --> 00:54:50,000
Speaker 1: treat for the masses. Tradition is important, he continued, but

938
00:54:50,120 --> 00:54:53,120
Speaker 1: so is making and embracing our own traditions, letting other

939
00:54:53,200 --> 00:54:57,320
Speaker 1: cultures learn from us and vice versa. Evolution, not stasis,

940
00:54:57,480 --> 00:54:59,960
Speaker 1: is why Mexican food remains one of the most vibrant

941
00:55:00,000 --> 00:55:04,080
Speaker 1: cuisines in the world. Nothing's more authentically Mexican than a mishmash.

942
00:55:04,880 --> 00:55:07,000
Speaker 1: So I feel comfortable letting him have the last word

943
00:55:07,040 --> 00:55:10,239
Speaker 1: on chocolate Taco, you know, at least until it comes back,

944
00:55:10,560 --> 00:55:14,200
Speaker 1: and um, I think I think it will. What's your

945
00:55:14,200 --> 00:55:17,320
Speaker 1: over under? I hope it will. Yeah, we should. We

946
00:55:17,360 --> 00:55:19,600
Speaker 1: should get in touch with some Vegas oddsmakers and get

947
00:55:19,640 --> 00:55:24,560
Speaker 1: the over under on Chaco Taco resurrection. Oh well, folks,

948
00:55:24,760 --> 00:55:26,520
Speaker 1: you know, I hope you're able to get your hands

949
00:55:26,600 --> 00:55:30,000
Speaker 1: on one or two of these guys before the inevitable

950
00:55:30,040 --> 00:55:34,840
Speaker 1: descent of humanity into a grim hell escape of murderous

951
00:55:34,960 --> 00:55:40,719
Speaker 1: hunter gatherers and charnel houses. Uh where was that going

952
00:55:40,800 --> 00:55:43,640
Speaker 1: with that? Just just remake jingle all the way, but

953
00:55:43,719 --> 00:55:45,359
Speaker 1: make it about people just trying to get their hands

954
00:55:45,360 --> 00:55:48,439
Speaker 1: on chocolate tacos. That constitutes a verbal trademark. You will

955
00:55:48,520 --> 00:55:52,160
Speaker 1: have to pay both of us if you pick that up, Hollywood.

956
00:55:52,680 --> 00:55:54,520
Speaker 1: Thank you so much for listening, folks. This has been

957
00:55:54,560 --> 00:55:57,960
Speaker 1: too much information. I'm Alex Hegel and I'm Jordan runt Talk.

958
00:55:58,080 --> 00:56:05,279
Speaker 1: We'll catch you next time. Too Much Information was a

959
00:56:05,320 --> 00:56:08,440
Speaker 1: production of I Heart Radio. The show's executive producers are

960
00:56:08,520 --> 00:56:11,520
Speaker 1: Noel Brown and Jordan run Talk. The supervising producer is

961
00:56:11,600 --> 00:56:14,640
Speaker 1: Mike John's. The show was researched, written and hosted by

962
00:56:14,719 --> 00:56:17,680
Speaker 1: Jordan run Talk and Alex Heigel, with original music by

963
00:56:17,719 --> 00:56:20,600
Speaker 1: Seth Applebaum and the Ghost Funk Orchestra. If you like

964
00:56:20,719 --> 00:56:22,840
Speaker 1: what you heard, please subscribe and leave us a review.

965
00:56:23,120 --> 00:56:25,400
Speaker 1: For more podcasts and I heart Radio, visit the I

966
00:56:25,520 --> 00:56:28,480
Speaker 1: heart Radio app, Apple podcast, or wherever you listen to

967
00:56:28,480 --> 00:56:29,360
Speaker 1: your favorite shows,