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Speaker 1: Hi. Ever, Sean McDonald host the weekly Money Making Conversation

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Speaker 1: Masterclass show. The interviews and information that this show provides

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Speaker 1: offer everyone It's time to start reading other people's success

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Speaker 1: stories and start living your own now. If you want

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Speaker 1: to be a guest on my show, Money Making Conversation Masterclass,

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Speaker 1: please visit our website, Moneymakingconversations dot com and.

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Speaker 2: Click the b against button.

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Speaker 1: If you're a small business owner, entrepreneur, motivational speaker, influencer,

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Speaker 1: or nonprofit now let's get this show.

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Speaker 2: Roller.

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Speaker 1: My guest made History is the first black woman to

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Speaker 1: helm a major mainstream US magazine, and as deputy editor

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Speaker 1: in chief of Harper's Bazaarre. She's held senior leadership roles

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Speaker 1: at Paramount Herts, Disney Timing, and several independently owned brands.

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Speaker 1: Now she has a highly anticipated debate novel, If I

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Speaker 1: Rule the World, and it will be published by funt

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Speaker 1: Iron Books in January or twenty twenty six. Please welcome

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Speaker 1: to the Money Making Conversations Masterclass, Amy duoyce On.

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Speaker 3: That so nice to be here, Rashaun, thanks for having me.

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Speaker 2: Well, First of all, I got I got the d

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Speaker 2: Boys right? Correct? Yes, you did.

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Speaker 3: My namesake so that's what I get that right.

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Speaker 2: On the book. I don't want people to be looking

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Speaker 2: for Amy Barnett and mister see right there.

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Speaker 1: If I say it's right, then you type that it

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Speaker 1: gonna come directly you because you're one of a kind.

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Speaker 3: I appreciate you, sir, and I'm proud of my middle name. Again,

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Speaker 3: I'm named after wb D Boys, so I'd like to

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Speaker 3: use my whole name.

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Speaker 1: Well, you know, I said some really amazing things, and

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Speaker 1: I've known you over the years and followed your career,

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Speaker 1: followed you through the injured leg and all that stuff.

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Speaker 1: But you're very humble, but you've been in a very

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Speaker 1: competitive industry.

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Speaker 2: How do you balance that?

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Speaker 3: Amy, I mean, I I appreciate that, and that's a

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Speaker 3: very kind thing to say. And it's interesting because it

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Speaker 3: is one of the things that I talked to people

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Speaker 3: that I mentor about, right, you know, I talk to

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Speaker 3: people about the energy that you put back in the

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Speaker 3: world and the way that that comes back to you

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Speaker 3: and the fact that you know, all of it is

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Speaker 3: sort of circular, and you have to really be intentional

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Speaker 3: about the way that you walk through the world. Right,

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Speaker 3: So I think that the way that you are treating

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Speaker 3: people around you is the kind of energy that you're

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Speaker 3: going to get yourself as it comes back to you.

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Speaker 3: And the other thing is, you know, I really spent

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Speaker 3: a lot of time over the course of my career

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Speaker 3: humanizing success. You know. I think that for a lot

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Speaker 3: of people, you know, they look at you know, those

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Speaker 3: folks who have had certain kinds of professional accomplishments, and

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Speaker 3: they think that these people are different or they're somehow

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Speaker 3: I don't want to say better, but they just have

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Speaker 3: a sort of different set of experiences or what have you.

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Speaker 3: And you know, my goal throughout a lot of my

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Speaker 3: career has been to help people understand that we all

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Speaker 3: make mistakes, like nobody is better than anybody else. You know,

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Speaker 3: we are out here flawed and you know, and just

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Speaker 3: trying to find success, fine, love, find fulfillment at the

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Speaker 3: same as everybody else. And that was actually one of

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Speaker 3: the reasons why I started writing my editor's letters at

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Speaker 3: Honey Magazine. That was actually my first editor in chief job.

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Speaker 3: So when I started writing my editor's letters at Honey Magazine,

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Speaker 3: I decided that I wasn't going to do the normal

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Speaker 3: editors letters where you say okay, well on page fifty

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Speaker 3: three is a great QD story on page twenty five

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Speaker 3: is a great fashion story. Instead, I chose to use

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Speaker 3: that magazine Real Estate to talk about my own stories

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Speaker 3: and my my failures and the lessons that I've learned

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Speaker 3: and the insights I wanted to impart. So, you know,

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Speaker 3: it's just it's part of who I am, and it's

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Speaker 3: it's part of what I want to leave with the world.

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Speaker 2: What is Amy Well? Amy?

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Speaker 1: You know it's really interesting because you know, I would say,

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Speaker 1: calm writer, Okay, I'm just say that, not your your

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Speaker 1: level of writing, because.

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Speaker 2: There's a different it's different levels of writing out there,

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Speaker 2: ladies and gentlemen.

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Speaker 1: Our the black the black information pipeline seems to be

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Speaker 1: under attack nowadays, where we're being discouraged to identify ourselves

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Speaker 1: and be proud and be able to.

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Speaker 2: Say I want to do this. When you hear these

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Speaker 2: attack messages.

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Speaker 1: Being put out there, I'm not going to direct it

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Speaker 1: to anybody in particular, but I do read it. I

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Speaker 1: do see it, and I feel uncomfortable. How do you respond?

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Speaker 1: How do you respond to that? Amy Well? I I.

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Speaker 3: Think that it's incredibly important, especially in this political environment,

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Speaker 3: right you know that we find ourselves in in this country,

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Speaker 3: to Britain as much authenticity as possible, and to also

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Speaker 3: be very clear about where we stand both personally, professionally,

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Speaker 3: politic politically with regard to social issues. You know, I

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Speaker 3: just I think that we are in a position right

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Speaker 3: now where it's true, black voices, black people in this

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Speaker 3: country under attack, like across the board. I mean, I

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Speaker 3: really believe that, you know, and you know, black voices

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Speaker 3: are under attack, Black media is under attack. Anything having

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Speaker 3: to do with us is under attack. So you know,

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Speaker 3: we are going to have to remain strong, try to

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Speaker 3: you know, get together or you know, uh, solidify our

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Speaker 3: community and and remain authentic to our voices and to

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Speaker 3: who we are so that we can express ourselves, so

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Speaker 3: that we can you know, try to fight what's happening

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Speaker 3: to not just our own individual you know kind of

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Speaker 3: means of being successful, but also our voices and our media.

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Speaker 3: I mean, we you know, it is unfortunate that we

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Speaker 3: are finding ourselves in this position. But I'm so grateful

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Speaker 3: for those of us, you know, who have been able

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Speaker 3: to also establish these independent platforms that have been authentic

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Speaker 3: and have sort of resisted what's going on. We have

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Speaker 3: people like Roland Martin, and we have people like Joy Reed,

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Speaker 3: we have people like Don Lemon, who I'm just incredibly

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Speaker 3: grateful with people like yourself who are out here, you know,

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Speaker 3: trying to create a pipeline of information. And I would

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Speaker 3: just take that example and I would extend it to

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Speaker 3: everybody out there in our community and say, Okay, be authentic,

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Speaker 3: use your voice, stand together as a community fight cool.

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Speaker 1: Well, it's great because I feel that's a transition to

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Speaker 1: your novel, which is in a different period in the nineties.

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Speaker 1: You know, you're titled it if I ruled the world.

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Speaker 1: If I ruled the world, If I rule the world?

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Speaker 1: Why if I rule the world? You know, because a

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Speaker 1: song pops into my head when I hear that if

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Speaker 1: I ruled the world.

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Speaker 2: Why did you call it if I ruled the world?

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Speaker 3: That is that is the song that should pop in

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Speaker 3: your head? That is true, you know. I mean so,

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Speaker 3: as you mentioned before, I do have a career in media.

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Speaker 3: So I I am a three time editor in chief.

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Speaker 3: I was editor in chief of Honeyman Magazine. I was

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Speaker 3: editor in chief of Team People Magazine. I was editor

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Speaker 3: in chief of Ebony Magazine, and I was deputy editor

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Speaker 3: in chief of Harper's Bizarre, and so this particular novel

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Speaker 3: has been in my head for years, and it is

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Speaker 3: about a woman who works at a fashion magazine and

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Speaker 3: eventually becomes the editor in chief of a you know,

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Speaker 3: urban women's music and lifestyle magazine called Sugar, somewhat similar

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Speaker 3: to Honey Magazine, if you will.

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Speaker 1: And.

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Speaker 3: Somewhat similar. And you know, initially the book was called Sugar,

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Speaker 3: right after the fictional magazine that my protagonist edits. But

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Speaker 3: I was like, I don't know if that's really conveying

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Speaker 3: what this book is about. Because my protagonist is a complicated, ambitious,

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Speaker 3: flawed woman who is trying to achieve her professional goals,

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Speaker 3: who is who is trying to find love, who is

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Speaker 3: fighting enemies, who ask you know, complicated relationships with her friends,

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Speaker 3: She's dealing with massogy and hip hop, and so she

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Speaker 3: is really on a journey that is about finding herself,

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Speaker 3: coming into her own and really you know, kind of

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Speaker 3: understanding the world of which she belongs. And so the

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Speaker 3: title I love the title of Obviously it's a NAS song, right,

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Speaker 3: So the title is you know, really about like if

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Speaker 3: I ruled the world. To me, it was like evocative

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Speaker 3: of like the journey that my protagonist is taking. And

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Speaker 3: then I was also thinking, well, who are the music

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Speaker 3: artists who are popular right during that time? Obviously nas right,

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Speaker 3: and he is still popular, but in the late nineties

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Speaker 3: and early two thousands, when my book is set, he

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Speaker 3: was incredibly popular. And this song features Lauren Hill, who

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Speaker 3: we all love and Revere and who was also a

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Speaker 3: little sort of you know, kind of low, you know,

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Speaker 3: small reference. Coincidentally, Lauren Hill was the very first cover

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Speaker 3: of Honey magazine back in the day, so there's lots of.

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Speaker 2: Reference, so a lot of personal references. I think that

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Speaker 2: makes that makes for a great story.

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Speaker 1: That means that you are more authentic like you, like

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Speaker 1: you stated earlier when we were referencing black history and

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Speaker 1: black information that's being denied, denied by to the general

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Speaker 1: public by a lot of sources nowadays. But I think

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Speaker 1: that you know, that's why when I heard about the

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Speaker 1: book and it's on pre order right, yes.

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Speaker 3: So it's available for pre order now wherever you buy

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Speaker 3: books online, Amazon work.

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Speaker 1: How does that work now? Because I think I know

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Speaker 1: that's important. I've been fortunate to be part of two

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Speaker 1: best sellers, Steve Harvey's Act Likely think like Man best seller.

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Speaker 2: Pre orders played a major role in that, and Steven A.

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Speaker 1: Smith's Straight Shooter, which is a New York Times best seller,

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Speaker 1: pre orders played a major role in that. Tell us

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Speaker 1: why pre orders are that important to your the success

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Speaker 1: of your book?

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Speaker 2: Initially, Yes, sir, so pre.

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Speaker 3: Orders are critical for all authors, but particularly debut authors.

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Speaker 3: I'm not a debut author. I did running on fiction book,

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Speaker 3: but I'm a debut novelist. And so what happens is

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Speaker 3: that all of the order. So for those of us,

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Speaker 3: those of us who have you know, goals of being

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Speaker 3: on bestseller lists, like you know, for me, being on

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Speaker 3: a bestseller list is the you know, would be the

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Speaker 3: fulfillment of a lifelong dream. When it's put it that way,

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Speaker 3: and my book officially goes on sale, meaning it will

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Speaker 3: start to ship January twenty seventh, two thousand and six, right,

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Speaker 3: twenty twenty six, but all of the pre orders that

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Speaker 3: I get, so every time you guys pre order my

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Speaker 3: book between now in January twenty seventh, all of those

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Speaker 3: sales count towards the first week sales, right, And to

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Speaker 3: get on bestseller lists, you need to have between five

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Speaker 3: thousand and ten thousand sales. That first week, and for

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Speaker 3: debut novelists, it's incredibly difficult to get that level of

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Speaker 3: sales in one week unless you have a really strong

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Speaker 3: pre order campaign. So that's why I'm super grateful for

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Speaker 3: the support my book has already gotten. And you know,

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Speaker 3: for all the pre orders you guys, you know make

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Speaker 3: between now and when it actually goes on sale, it

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Speaker 3: will count toward the books you know, first week, and

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Speaker 3: then it will drive the book towards success. So could

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Speaker 3: not be more grateful for the support.

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Speaker 1: Well, I know that first, I do want to get

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Speaker 1: that out because I like, I've been fortunate to be

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Speaker 1: a part of two amazing books, and I don't take

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Speaker 1: that for granted. I know there's a lot of hard

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Speaker 1: work and getting it to be New York Times bestsellers.

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Speaker 2: I know the pre sales played.

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Speaker 1: A major role in that, because once you appear on that,

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Speaker 1: then then they stamp New York Times best Seller on

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Speaker 1: your book, and then that's like another stamp of okay,

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Speaker 1: you should buy this book, and it goes to another

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Speaker 1: cycle of success that can go to months on a

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Speaker 1: best seller list.

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Speaker 2: Now, now let's go back to this book.

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Speaker 1: If I ruled the world novel because I had a

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Speaker 1: comedy club called the Hip Hop Comedy Stop, and I

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Speaker 1: opened it in nineteen ninety two. And music, you know,

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Speaker 1: I just think about all the music. Hip hop is

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Speaker 1: just really you know Snoop Dogg and now I remember

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Speaker 1: everybody is just Doctor Dre.

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Speaker 2: Everybody was coming out and so that.

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Speaker 1: Music, I always tell everybody time period was such an

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Speaker 1: important time between deaf comedy, jam used music.

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Speaker 2: So I know it's a novel, but do you are

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Speaker 2: you able to sell.

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Speaker 1: The importance of music and media in your in your book?

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Speaker 3: Absolutely well. I mean in urban media, you know, we

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Speaker 3: were completely intertwined with the music industry, you know, so

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Speaker 3: I like to say, I mean I've been music industry

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Speaker 3: adjacent for twenty years now. You know, most of the

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Speaker 3: artists that I featured, you know, earlier in my career

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Speaker 3: were music artists. Most of my covers were music covers.

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Speaker 3: I mean black Hollywood is I don't say it's new,

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Speaker 3: but you know there's been a real rise of you know,

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Speaker 3: black Hollywood in the past I'm going to say decade,

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Speaker 3: but for so many years, you know, music really drove

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Speaker 3: everything that media did from a celebrity perspective, and even today,

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Speaker 3: I mean music drives culture, you know, whereas Hollywood reflects

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Speaker 3: culture and you know how we love our music. So

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Speaker 3: you know, when you look at urban publishing, you know

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Speaker 3: you see magazines like you know, Honey Magazine, right, you

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Speaker 3: see Vibe, you see Double Xcel, you see the Source.

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Speaker 3: You know, these were all magazines that centered around music.

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Speaker 3: And this book in particular is very reflective of the

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Speaker 3: culture of the time. And what that means is that

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Speaker 3: it's not just about this woman's journey. It's also has

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Speaker 3: themes that talk about the music industry. So there's misogyny

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Speaker 3: and hip hop for example. You know, we're seeing the

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Speaker 3: kind of reckoning go on right now in the music industry,

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Speaker 3: and this book reflects a lot of what female executives

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Speaker 3: went through during that time, and so we're absolutely talking

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Speaker 3: about that. I'm referencing a lot of music artists that

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Speaker 3: were popular at the time. I also have fictional music

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Speaker 3: artists you know that I'm talking about, you know, who

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Speaker 3: also kind of go through things, you know, have a

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Speaker 3: journeys themselves in the book. So it is very very

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Speaker 3: music related.

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Speaker 1: Well that's important that you know. The interesting thing about

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Speaker 1: this amy because you're always a planner. Now, female driven

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Speaker 1: young time. You know, I go all the way back

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Speaker 1: to you know, uh uh you know, living single, I

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Speaker 1: go all the way back there.

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Speaker 2: Okay, you just come.

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Speaker 1: Forward that magazine Driven is a is a television concept

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Speaker 1: or a movie concept, part of the bigger plan of

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Speaker 1: this or release.

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Speaker 2: If I ruled the.

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Speaker 3: World, Absolutely yeah, I mean I.

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Speaker 2: You shine? No, absolutely yeah?

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Speaker 3: No. You know, don't play about you know, you know,

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Speaker 3: I don't play about my goals for shot. You know,

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Speaker 3: I don't play about my goals. I'm over here manifesting

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Speaker 3: big thing, sir, so yes, And I'm a so a

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Speaker 3: very visual thinker. I'm a visual person, and so when

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Speaker 3: I was writing the book, I was thinking visually, I

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Speaker 3: was thinking about set pieces. I was just I was

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Speaker 3: thinking thematically. So I absolutely see my book as a

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Speaker 3: television series, and I'm not actually working on that right now.

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Speaker 1: Imagine it is because when you write a book like this,

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Speaker 1: it's kind of close to who you are, Okay, kind

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Speaker 1: of close to your are you dropping kind of like

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Speaker 1: a memoir type tone to it, or this is just

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Speaker 1: so fictional you just because this is what you did

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Speaker 1: for a living, you can keep it accurate.

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Speaker 2: You know.

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Speaker 3: It's interesting everybody, many people will think that it's a

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Speaker 3: Roman ac clay, meaning that it's about me, But it's

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Speaker 3: actually not my story. It's just based in a world

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Speaker 3: that I know extremely well, that I know better than

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Speaker 3: almost anyone else, and I have referenced certain aspects of

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Speaker 3: my life and my journey, but it's not my story.

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Speaker 3: So you know, it's something that I know intimately and

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Speaker 3: organtic enough to be able to really talk about on

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Speaker 3: who have written about with a lot of authenticity, but

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Speaker 3: it's just not my personal journey.

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Speaker 2: Stay with us.

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Speaker 1: More money Making Conversation mastic Lass coming up next. Welcome

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Speaker 1: back to Money Making Conversation mastic Lass with me Rashaun McDonald.

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Speaker 1: Measure this amy because there are a lot of talented

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Speaker 1: people out there, Like there's a lot of talent basketball

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Speaker 1: players and athletes out there, but only a few breakthrough.

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Speaker 1: What what is your qualities or your skill set? Because

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Speaker 1: I got to put you in the skill set you know,

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Speaker 1: you know, there's a lot of people can dribble a basketball,

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Speaker 1: a lot of people can dunk it. A lot of

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Speaker 1: people can have baseball over the fence, but they can't

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Speaker 1: hit it consistently.

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Speaker 2: What enabled your rise in this industry?

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Speaker 1: Is it a writing style you you achieved what what?

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Speaker 2: What qualities?

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Speaker 1: If somebody's listening trying to get into this business that

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Speaker 1: they have to stick to and all to even be

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Speaker 1: considered a possibility of achieving success in this business, that's interesting.

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Speaker 3: Well, you know, I think that this transcends media, It

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Speaker 3: transcends you know, being an author. I think that you know,

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Speaker 3: the qualities you need to be successful are are universal

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Speaker 3: across basically any industry, sports, medicine, I mean, law, I mean,

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Speaker 3: you know, I think that it's it's not just about

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Speaker 3: having the skills and the experience to do whatever you know,

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Speaker 3: job it is you're trying to do. There's a separate

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Speaker 3: success skill set that I talk about that is really

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Speaker 3: something different, right, And a lot of that is about

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Speaker 3: the energy, like I was saying earlier, but the energy

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Speaker 3: that you put forth right, It's not just about doing

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Speaker 3: your job. It's about doing your job with an energy

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Speaker 3: that makes people want to be around you. It's about

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Speaker 3: you know, being you know, very enthusiastic about what you're doing,

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Speaker 3: finishing what you have, asking for more, doing that with

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Speaker 3: a great attitude, you know, helping people around you, being collaborative,

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Speaker 3: being kind, you know, like a lot of that circles

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Speaker 3: back to you in ways that you can't possibly imagine.

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Speaker 3: You know, it's it's kind of part of networking. Networking

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Speaker 3: is definitely, you know, intrinsic to that success skill set.

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Speaker 3: But people think that networking is like going to these

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Speaker 3: events and giving people a business card, and that's that's

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Speaker 3: not what it is. It's about building relationships. It's about

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Speaker 3: supporting people. It's about asking people what you can do

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Speaker 3: for them, right, It's about being kind. You know, you

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Speaker 3: and I have known each other for a long time.

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Speaker 3: You reached out to me for this, for which I

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Speaker 3: am incredibly grateful, but that's because we have built a

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Speaker 3: relationship over years, right, And that's something that people don't understand.

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Speaker 3: It is it is really about having the kind of

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Speaker 3: energy that people want to be around, building relationships and

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Speaker 3: then supporting people in your community and so much of

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Speaker 3: that and you just don't know. And you're not doing

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Speaker 3: that because you think you're going to get something back.

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Speaker 3: You're doing that because that's how you authentically show up

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Speaker 3: in the world. You're walking through the world in a

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Speaker 3: way that is generating opportunities. And the other thing I

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Speaker 3: will say is that in terms of success, the universe

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Speaker 3: will not give you an opportunity that you don't think

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Speaker 3: you deserve. It just doesn't happen, you know, So you

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Speaker 3: have to believe that you deserve all of the opportunities.

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Speaker 3: So manifesting, you know, when I talk about manifesting something,

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Speaker 3: I'm not like cutting pictures out of you know, magazines

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Speaker 3: that I love so much and putting on post boards.

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Speaker 3: That's not what I'm doing. I'm envisioning a goal, right,

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Speaker 3: I am trying to understand or I'm then being who

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Speaker 3: I need to be in order to achieve that goal.

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Speaker 3: And part of that is believing that I deserve that goal, right,

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Speaker 3: and then I'm putting in the work, right, I'm putting

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Speaker 3: in the straight up work right to achieve it. So

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Speaker 3: it's it's, you know, sort of energetically being authentic and

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Speaker 3: being kind. It's envisioning your goal and manifesting it by

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Speaker 3: understanding that you deserve it and then putting in the work.

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Speaker 1: Now, here's something interesting, she said. We've been friends a

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Speaker 1: long time, which she's accurately. We met in twenty twelve

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Speaker 1: when I was doing producing the Steve Harvey Talked Show

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Speaker 1: at Chicago, Yes, and she was at Epony and We

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Speaker 1: used to meet once a week for breakfast.

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Speaker 2: She's very much. We got to meet once a week

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Speaker 2: planking me. She's very organized. We meet breakers until we

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Speaker 2: find the right place to eat. We would meet. But

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Speaker 2: you know, that was when print magazines mattered. Print magazines mattered,

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Speaker 2: and now we're in an era.

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Speaker 1: I have a two part question for you. Okay, you've

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Speaker 1: seen the transition from newsstand to digital. Explain to us

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Speaker 1: the difference and what did what did it? The good

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Speaker 1: it brought to your industry and some things you felt,

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Speaker 1: well bad it brought into especially black print.

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Speaker 3: The tough one. Rashan. I mean, because it's true, I've

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Speaker 3: been in both. I mean, I'm a magazine maker in

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Speaker 3: my core. I love magazines. I think that it's like

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Speaker 3: creating a piece of art every month, you know, and

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Speaker 3: I deeply respect you know what magazine making is because

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Speaker 3: it's very dichonomous. It's textual and visual and being editor

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Speaker 3: in chief, it's creative in business. I mean, it's you know,

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Speaker 3: in front of the camera, behind the camera. There's so

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Speaker 3: many aspects to it that are complicated that you don't

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Speaker 3: find as much in the digital universe.

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Speaker 2: Now.

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Speaker 3: I have run digital brands and I ran the Grio,

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Speaker 3: I ran digital for be Et And you know, what

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Speaker 3: you do have in the digital world is an ability

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Speaker 3: to put out a lot more information much more quickly,

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Speaker 3: you know what I mean. So that is a good thing.

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Speaker 3: I mean, you have there's speed to it, there's a

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Speaker 3: volume to it. I'm basically limitless volume, you know, to

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Speaker 3: the to the amount of information you can put out.

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Speaker 3: But what you lose is that kind of careful, you know,

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Speaker 3: thoughtful journalism that goes in creating something that's going to

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Speaker 3: live forever. You know, a magazine, you know, once you

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Speaker 3: have it, it exists, it lives forever, you know, when

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Speaker 3: you put something online. I mean, of course there's great

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Speaker 3: journalism on digital platforms, but there is a lot of

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Speaker 3: journalism that's much more rushed because you can change it,

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Speaker 3: you know, you it doesn't have to stay up forever.

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Speaker 3: You can take it down. You know, people won't see it,

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Speaker 3: you know it doesn't. It's it's more ephemeral. Whereas magazines

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Speaker 3: have a permanence that made you incredibly careful. Everybody went

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Speaker 3: into producing magazines, made us all incredibly careful with what

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Speaker 3: we put forth. So and I also missed the visual

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Speaker 3: aspect of it. Too. I missed the photo shoots. I

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Speaker 3: missed the cover shoots. You know that's something that, again,

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Speaker 3: you don't really get as much in the digital world,

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Speaker 3: at least not to the same extent. You have video,

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Speaker 3: which is fabulous, but you you don't have those same

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Speaker 3: kind of fashion shoots that really characterize magazines.

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Speaker 1: I'm speaking of Amy dubois on that she is in

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Speaker 1: history first black woman to helm a major mainstream US magazine.

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Speaker 2: That's big, y'all, and.

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Speaker 1: As deputy editor in chief of Harper's Bazaarre, she held

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Speaker 1: senior leadership roles at Paramount Hers Disney just the name

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Speaker 1: of few, just a lot.

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Speaker 2: I met her in Chicago when she was running the

434
00:23:19,200 --> 00:23:21,679
Speaker 2: helm of Ebney magazine at the time. She says, a

435
00:23:21,680 --> 00:23:23,960
Speaker 2: new book out, It's called If I Ruled the World.

436
00:23:23,960 --> 00:23:25,399
Speaker 1: And I say book out means that you can go

437
00:23:25,640 --> 00:23:28,360
Speaker 1: pre order right now prior to being released. And that's

438
00:23:28,359 --> 00:23:30,399
Speaker 1: why she's on the show. Tell us about that book.

439
00:23:30,400 --> 00:23:32,840
Speaker 1: Get the word out, get these pre orders lined up.

440
00:23:32,880 --> 00:23:34,960
Speaker 1: So guess what, she can be on the New York

441
00:23:35,000 --> 00:23:38,919
Speaker 1: Times bestseller list and we can see her show eventually.

442
00:23:38,400 --> 00:23:41,720
Speaker 2: On television on the big screen. That's the end goal.

443
00:23:42,200 --> 00:23:42,720
Speaker 2: But what did.

444
00:23:42,760 --> 00:23:45,080
Speaker 1: I do know about Amy, and I've been a part

445
00:23:45,080 --> 00:23:47,680
Speaker 1: of her life, part of the last thirteen years. You

446
00:23:47,800 --> 00:23:50,679
Speaker 1: understand pivoting, you understand, And I talk about that a

447
00:23:50,720 --> 00:23:53,280
Speaker 1: lot on my show because a lot of people don't

448
00:23:53,359 --> 00:23:56,320
Speaker 1: know when to jump or understand when opportunities in that

449
00:23:56,400 --> 00:23:58,400
Speaker 1: current location is changing.

450
00:23:58,680 --> 00:23:59,520
Speaker 2: They don't understand.

451
00:24:00,280 --> 00:24:03,520
Speaker 1: They might devalue themselves and think it's all on them.

452
00:24:03,800 --> 00:24:07,440
Speaker 1: Let's talk about pivoting and understanding how you can maintain

453
00:24:07,440 --> 00:24:10,960
Speaker 1: a balance that it's not about you and you should

454
00:24:10,960 --> 00:24:13,600
Speaker 1: continue to be successful because it is about you.

455
00:24:15,160 --> 00:24:17,800
Speaker 3: Well, that's interesting. I mean I have pivoted throughout my life,

456
00:24:17,840 --> 00:24:20,480
Speaker 3: throughout my career. In my personal life, you know, I've

457
00:24:20,520 --> 00:24:24,199
Speaker 3: lived in thirteen cities on three continents, you know. But

458
00:24:24,280 --> 00:24:26,480
Speaker 3: in my professional life, you know, I actually started off

459
00:24:26,520 --> 00:24:29,680
Speaker 3: my current finance and then I spent some time in

460
00:24:29,720 --> 00:24:33,359
Speaker 3: the fashion industry, and then I got a graduate degree

461
00:24:33,440 --> 00:24:37,280
Speaker 3: in creative writing and MFA and started a twenty year

462
00:24:37,359 --> 00:24:41,399
Speaker 3: approximate career in media. And even within media, I pivot

463
00:24:41,440 --> 00:24:44,680
Speaker 3: in multiple times. I started off as the fashion and

464
00:24:44,680 --> 00:24:49,240
Speaker 3: beauty futures editor for Essence magazine, and then I pitched

465
00:24:49,359 --> 00:24:52,600
Speaker 3: and eventually became the editor in chief of Honey Magazine,

466
00:24:53,080 --> 00:24:55,560
Speaker 3: and then I became the editor in chief of Team People, right,

467
00:24:55,600 --> 00:24:57,919
Speaker 3: which was a pivot, right because I'd gone from Essence

468
00:24:57,920 --> 00:25:01,280
Speaker 3: and Honey, which were black and urban magazines, to twen People,

469
00:25:01,359 --> 00:25:03,920
Speaker 3: which was a mainstream magazine. And that's where I became

470
00:25:03,920 --> 00:25:06,040
Speaker 3: the first black woman to run a major mainstream magazine.

471
00:25:06,080 --> 00:25:09,240
Speaker 3: That's the Team People with the Team version of People magazine.

472
00:25:09,520 --> 00:25:10,080
Speaker 3: Now that's key.

473
00:25:10,520 --> 00:25:13,720
Speaker 1: Let's not understate that, because this is because people can

474
00:25:13,840 --> 00:25:17,080
Speaker 1: like stereotype you and then say, hey, now that's why

475
00:25:17,080 --> 00:25:19,200
Speaker 1: I keep talking. You know, one thing, I was no

476
00:25:19,320 --> 00:25:21,520
Speaker 1: Amy even when we met every week. You know, she

477
00:25:21,600 --> 00:25:24,520
Speaker 1: said across from me and I'm looking at this. I'm men,

478
00:25:24,560 --> 00:25:28,439
Speaker 1: just tell you this brilliant person tend to undersell herself.

479
00:25:28,560 --> 00:25:31,120
Speaker 1: And I go, I don't get this, Like she just went,

480
00:25:31,359 --> 00:25:33,639
Speaker 1: you know, Shu, I was alway Incense and then with

481
00:25:33,680 --> 00:25:37,399
Speaker 1: Honey and then went to Team People's magazine. Really, you

482
00:25:37,480 --> 00:25:40,480
Speaker 1: went with black black white like that black black black white,

483
00:25:40,640 --> 00:25:42,199
Speaker 1: and we're just supposed to take that was just like

484
00:25:42,359 --> 00:25:45,800
Speaker 1: normal normal you go white white white black, but black

485
00:25:45,840 --> 00:25:46,400
Speaker 1: black like white.

486
00:25:46,520 --> 00:25:50,560
Speaker 2: Not that that's not that's something's happening there. So talkers

487
00:25:51,320 --> 00:25:52,720
Speaker 2: talk to us, miss authentic.

488
00:25:53,000 --> 00:25:56,720
Speaker 1: Okay, I ruled the world author, Okay, just be real

489
00:25:56,880 --> 00:26:01,400
Speaker 1: that there's some skill there and not this casual conversation

490
00:26:01,520 --> 00:26:04,160
Speaker 1: of being in the room and being able to meet

491
00:26:04,240 --> 00:26:07,760
Speaker 1: people and doing the hard work you at the hustle

492
00:26:07,880 --> 00:26:09,359
Speaker 1: and you had to keep submitting.

493
00:26:09,720 --> 00:26:13,000
Speaker 3: Come on now, oh, let me listen. That's why I

494
00:26:13,040 --> 00:26:14,440
Speaker 3: was trying to talk to you about it in this

495
00:26:14,520 --> 00:26:18,520
Speaker 3: sort of pivoting conversation because it was not just a pivot.

496
00:26:18,520 --> 00:26:21,480
Speaker 3: But you're right, it was some work. So let's just

497
00:26:21,520 --> 00:26:23,560
Speaker 3: keep it abup right, let's just talk about it. So

498
00:26:23,920 --> 00:26:26,760
Speaker 3: when I was editor in chief of Honey Magazine, there

499
00:26:27,119 --> 00:26:30,760
Speaker 3: was an organization and it still exists, called the American

500
00:26:30,840 --> 00:26:35,040
Speaker 3: Society for Magazine Editors. The acronym is ASMI, and that

501
00:26:35,240 --> 00:26:39,520
Speaker 3: is the most prestigious organization in the magazine and publishing

502
00:26:39,600 --> 00:26:43,080
Speaker 3: and frankly media world. Right, you can only be a

503
00:26:43,119 --> 00:26:46,480
Speaker 3: part of the organization if you are an executive editor

504
00:26:46,600 --> 00:26:48,840
Speaker 3: or above, so basically the top two positions on a

505
00:26:48,920 --> 00:26:52,200
Speaker 3: mass head of a respected magazine. That is the only

506
00:26:52,240 --> 00:26:55,840
Speaker 3: way that you were admitted into this organization. They weren't

507
00:26:55,840 --> 00:27:00,720
Speaker 3: admitting people in this organization from like the the source.

508
00:27:00,800 --> 00:27:03,840
Speaker 3: They were not admitting maybe vibe, I guess. Eventually even

509
00:27:03,840 --> 00:27:06,160
Speaker 3: people came in. I mean eventually people, they started opening up,

510
00:27:06,320 --> 00:27:15,159
Speaker 3: but largely because I hustled and I formed relationships, you know,

511
00:27:15,240 --> 00:27:18,199
Speaker 3: and I did what I had to do basically to

512
00:27:18,240 --> 00:27:22,000
Speaker 3: get myself admitted to this organization. I had to volunteer

513
00:27:22,280 --> 00:27:25,879
Speaker 3: for the events. I judged you know, the you know,

514
00:27:25,960 --> 00:27:29,840
Speaker 3: the asthms again that's their their their acronym for American

515
00:27:29,840 --> 00:27:32,120
Speaker 3: Society Magazine and or they had an awardever you're called

516
00:27:32,119 --> 00:27:34,879
Speaker 3: the ellies. I judged the ellis for them, and I

517
00:27:35,040 --> 00:27:39,360
Speaker 3: proved myself time and again so that they eventually admitted

518
00:27:39,359 --> 00:27:42,959
Speaker 3: me into the organization, right, and that opened up an

519
00:27:43,000 --> 00:27:45,680
Speaker 3: incredible number of doors. So when I was admitted into

520
00:27:45,720 --> 00:27:48,720
Speaker 3: the organization as the editor in chief of Honey, again

521
00:27:49,040 --> 00:27:52,560
Speaker 3: breaking round because they were not letting in people from

522
00:27:52,680 --> 00:27:55,800
Speaker 3: urban magazines at that time. So when I got admitted

523
00:27:55,840 --> 00:27:59,880
Speaker 3: to the organization, at that point I started to make,

524
00:28:00,080 --> 00:28:02,199
Speaker 3: you know, not just do the work right, not just

525
00:28:02,359 --> 00:28:04,880
Speaker 3: prove myself in these rooms with all these editors, which

526
00:28:04,920 --> 00:28:06,679
Speaker 3: is by the way, I looked scary, right, I'm in

527
00:28:06,720 --> 00:28:08,760
Speaker 3: there with the editor in chief of The New Yorker,

528
00:28:08,960 --> 00:28:11,399
Speaker 3: the editor in chief of the Atlantic, the editor in

529
00:28:11,480 --> 00:28:14,000
Speaker 3: chief of the Washington Post, the editor in chief, G

530
00:28:14,000 --> 00:28:15,240
Speaker 3: you se what I mean? Am the editor chief of

531
00:28:15,320 --> 00:28:18,520
Speaker 3: Vanity Fair, and me the editor chief of Honey Magazine.

532
00:28:18,800 --> 00:28:21,399
Speaker 3: Judging the l awards, you're making commentary about the future

533
00:28:21,440 --> 00:28:24,080
Speaker 3: of the industry. I had to prove myself, you know,

534
00:28:24,200 --> 00:28:26,880
Speaker 3: to be a worthy colleague. And when I did so,

535
00:28:27,320 --> 00:28:29,520
Speaker 3: that's when the people at Time Inc. That at that

536
00:28:29,640 --> 00:28:33,640
Speaker 3: time owned People Magazine and Team People Magazine, That's when

537
00:28:33,640 --> 00:28:36,040
Speaker 3: they took note and they started to talk to me

538
00:28:36,560 --> 00:28:40,200
Speaker 3: about coming on board to Time Inc. Because they recognized

539
00:28:40,240 --> 00:28:42,720
Speaker 3: that I understood culture. They knew that I was a

540
00:28:42,760 --> 00:28:45,200
Speaker 3: good editor, They saw that I could generate ideas and

541
00:28:45,240 --> 00:28:47,640
Speaker 3: that I was strategic. But it took a lot of

542
00:28:47,760 --> 00:28:50,120
Speaker 3: hustle and then a lot of proving myself and a

543
00:28:50,120 --> 00:28:52,600
Speaker 3: lot of being confident too. I had to walk in

544
00:28:52,640 --> 00:28:56,480
Speaker 3: those rooms with confidence, with the energy of somebody who belonged.

545
00:28:56,920 --> 00:28:58,800
Speaker 3: If I walked in with the energy of somebody who

546
00:28:59,040 --> 00:29:02,440
Speaker 3: felt unsure about out you know what I was doing there.

547
00:29:02,440 --> 00:29:04,840
Speaker 3: If I looked as scared as I felt, then I

548
00:29:04,880 --> 00:29:06,920
Speaker 3: would not have gotten the respect of the people who

549
00:29:06,920 --> 00:29:08,880
Speaker 3: then recruited me to be the editor in chief of

550
00:29:08,920 --> 00:29:09,440
Speaker 3: teen People.

551
00:29:10,200 --> 00:29:13,000
Speaker 2: There you go, she's Amy Bornette now Amy.

552
00:29:13,000 --> 00:29:17,240
Speaker 1: As we close out an interview, let's recap this fantastic

553
00:29:17,240 --> 00:29:20,840
Speaker 1: book that's coming out. Pre orders are available right now.

554
00:29:20,880 --> 00:29:24,280
Speaker 1: If I Ruled the World, give us a recap, said

555
00:29:24,280 --> 00:29:25,000
Speaker 1: in the nineties.

556
00:29:25,600 --> 00:29:29,280
Speaker 3: Yes so. My debut novel, If I Ruled the World

557
00:29:29,840 --> 00:29:34,320
Speaker 3: is set at the intersection of hip hop and fashion

558
00:29:35,000 --> 00:29:37,200
Speaker 3: and magazine culture in New York City in the late

559
00:29:37,280 --> 00:29:39,800
Speaker 3: nineteen nineties and early two thousands, and it's about a

560
00:29:39,800 --> 00:29:44,800
Speaker 3: woman named Nikki who goes from you know, being an

561
00:29:44,920 --> 00:29:48,280
Speaker 3: editor at a high end fashion magazine and not finding

562
00:29:48,320 --> 00:29:51,280
Speaker 3: her voice there, to eventually becoming the editor in chief

563
00:29:51,360 --> 00:29:54,560
Speaker 3: of a magazine called Sugar, where she also struggles. She

564
00:29:54,640 --> 00:29:58,480
Speaker 3: struggles to navigate the dangerous music industry, where she's faced

565
00:29:58,480 --> 00:30:01,480
Speaker 3: with a lot of misogyny and you know, sexual violence.

566
00:30:01,840 --> 00:30:06,080
Speaker 3: She's forced to navigate a publisher company and a team

567
00:30:06,320 --> 00:30:09,400
Speaker 3: that doesn't necessarily believe that she can authentically do that job.

568
00:30:09,840 --> 00:30:12,760
Speaker 3: She's forced to navigate her own romantic relationships while she's

569
00:30:12,800 --> 00:30:16,200
Speaker 3: looking for love. She has front friendships that she's trying

570
00:30:16,240 --> 00:30:18,880
Speaker 3: to figure out how to manage, you know, with her

571
00:30:18,960 --> 00:30:22,040
Speaker 3: new job. And in this new world, and she's also

572
00:30:22,080 --> 00:30:24,280
Speaker 3: trying to become who she is. She's trying to figure

573
00:30:24,280 --> 00:30:27,840
Speaker 3: out where she belongs. So it's a sexy story, it's

574
00:30:27,880 --> 00:30:31,600
Speaker 3: a juicy story. There may be some anecdotes in there

575
00:30:31,640 --> 00:30:34,120
Speaker 3: that I personally lived, and I think you guys are

576
00:30:34,120 --> 00:30:35,760
Speaker 3: going to enjoy it. So it's called If I Ruled

577
00:30:35,760 --> 00:30:38,240
Speaker 3: the World, and it's available wherever you buy books.

578
00:30:37,920 --> 00:30:39,920
Speaker 2: Online pre ortist. Great.

579
00:30:41,160 --> 00:30:43,640
Speaker 1: That was going to be my last question, but I'll

580
00:30:43,680 --> 00:30:46,520
Speaker 1: be remissed because one of the people that we always

581
00:30:46,560 --> 00:30:50,040
Speaker 1: spoke about at our breakfast sessions was her son.

582
00:30:51,120 --> 00:30:53,760
Speaker 2: How is that young man doing? My daughter now works

583
00:30:53,800 --> 00:30:55,160
Speaker 2: for me in our company.

584
00:30:55,440 --> 00:30:58,440
Speaker 1: She graduated with a digital media degree from the University

585
00:30:58,480 --> 00:30:59,280
Speaker 1: used with honors.

586
00:30:59,480 --> 00:31:00,560
Speaker 2: So how is you start doing?

587
00:31:00,800 --> 00:31:05,680
Speaker 3: Oh, I'm so proud of her. Yes, my baby is

588
00:31:05,800 --> 00:31:09,480
Speaker 3: nineteen years old. He is a rising sophomore at Drexel

589
00:31:09,600 --> 00:31:13,160
Speaker 3: University in the Music Industry program. He's a music producer,

590
00:31:13,640 --> 00:31:17,680
Speaker 3: he's a DJ. He is a brilliant, lovely young man

591
00:31:17,840 --> 00:31:20,720
Speaker 3: and right now he is backpacking through Europe with a

592
00:31:20,760 --> 00:31:22,560
Speaker 3: friend of his. I swear to god he's in Vienna

593
00:31:22,560 --> 00:31:25,120
Speaker 3: at the moment. So my child is doing really well.

594
00:31:25,160 --> 00:31:25,760
Speaker 3: I appreciate you.

595
00:31:26,440 --> 00:31:29,800
Speaker 2: It's kind of like his mama.

596
00:31:29,840 --> 00:31:31,920
Speaker 3: I have the adventures though what we not go do?

597
00:31:32,360 --> 00:31:33,400
Speaker 3: What we're not go do?

598
00:31:34,640 --> 00:31:37,720
Speaker 1: Yes, she's incredible. I think I want to take you

599
00:31:37,760 --> 00:31:39,800
Speaker 1: for coming on the show. I really was, you know,

600
00:31:39,880 --> 00:31:44,360
Speaker 1: like I said, I saw this note on LinkedIn Ladies

601
00:31:44,400 --> 00:31:47,320
Speaker 1: and LinkedIn. She used LinkedIn and that's why I found

602
00:31:47,320 --> 00:31:50,720
Speaker 1: out by a book and I say, hey, I want

603
00:31:50,720 --> 00:31:52,720
Speaker 1: to come home, bring you on my show, not just

604
00:31:52,760 --> 00:31:54,920
Speaker 1: to talk to you again. A big fan, always a

605
00:31:54,920 --> 00:31:57,640
Speaker 1: big fan of yours and anytime I could use my

606
00:31:57,760 --> 00:32:01,080
Speaker 1: gifts to promote your talents, I'm going to use it.

607
00:32:01,120 --> 00:32:01,840
Speaker 2: And you know that.

608
00:32:02,560 --> 00:32:06,520
Speaker 1: So again, if I Rule the World is available now

609
00:32:06,720 --> 00:32:10,080
Speaker 1: go to any Amazon inflicce you by your books is

610
00:32:10,120 --> 00:32:12,520
Speaker 1: be available. Thank you Amy for coming on Money Making

611
00:32:12,560 --> 00:32:14,360
Speaker 1: Conversations Masterclass.

612
00:32:14,640 --> 00:32:17,000
Speaker 3: I appreciate you, Rashaun. As always, this.

613
00:32:17,000 --> 00:32:20,880
Speaker 1: Has been Money Making Conversations Masterclass with me Rashaan McDonald.

614
00:32:21,240 --> 00:32:25,600
Speaker 1: Thanks to our guests and our audience. Visit Moneymakingconversations dot

615
00:32:25,640 --> 00:32:28,560
Speaker 1: com to listen or register to be a guest on

616
00:32:28,680 --> 00:32:31,880
Speaker 1: my show. Keep leading with your gifts, Keep winning,