WEBVTT - Superhuman Builds Engine to Manage Email Faster

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

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<v Speaker 1>Kelly on Bloomberg Radio. All right, well, it's always nice

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<v Speaker 1>to start out the five pm hour with little R. E.

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<v Speaker 1>M and with a very cool guest who's gonna help

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<v Speaker 1>me solve all my problems at least when it comes

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<v Speaker 1>to email. Rahol Vaura is here with me, founder and

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<v Speaker 1>CEO of Superhuman. First of all, awesome name, Uh, tell

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<v Speaker 1>me what you do? Superhuman is the fastest email experience

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<v Speaker 1>in the world. Our customers get through their inbox about

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<v Speaker 1>twice as fast as before, and many of them see

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<v Speaker 1>in book zero for the first time in years, which,

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<v Speaker 1>as you can imagine, it's pretty life changing. Yeah, all right,

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<v Speaker 1>so what's the secret here? How did you actually, let's

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<v Speaker 1>take a step back, how did you come up with

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<v Speaker 1>this idea? Well, back, I interviewed over a thousand people

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<v Speaker 1>about how they do that email and what they hated

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<v Speaker 1>about it, and unanimously they all hate it, how long

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<v Speaker 1>it took, how anxious it made them, and how unbearable

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<v Speaker 1>the whole experience was. And so that was really the

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<v Speaker 1>the impetus for Superhuman was to make something that was

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<v Speaker 1>blazingly fast and dare I say it even fun to

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<v Speaker 1>be inside of? Right? All right? To take me even

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<v Speaker 1>an even further step back, because this isn't your first company,

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<v Speaker 1>were you? Did you have your own problems with email,

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<v Speaker 1>your own challenges? I most certainly did, yes. So I

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<v Speaker 1>had a startup prior to this reportive that I ended

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<v Speaker 1>up selling to LinkedIn back in, and as the founder

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<v Speaker 1>and CEO of that startup, my day was my life

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<v Speaker 1>was email as it is today, and I realized that

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<v Speaker 1>no one was really building tools for that segment of

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<v Speaker 1>the population. And then at LinkedIn, I ran all of

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<v Speaker 1>our email integrations and I become very familiar with how

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<v Speaker 1>professionals do that email, and long story short, it's pretty

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<v Speaker 1>badly and I thought, well, someone needs to solve this problem,

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<v Speaker 1>so we set out to do that. All right. So,

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<v Speaker 1>as you were interviewing people, tell me, like, what what

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<v Speaker 1>they surprised you that you found? I mean, like I'm

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<v Speaker 1>just purely like overwhelmed by it. I mean, like all

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<v Speaker 1>that you can see, you know, all these screens we

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<v Speaker 1>have going all these things, both the internal external all

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<v Speaker 1>of that, or people just generally overwhelmed. Do they have

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<v Speaker 1>bad habits? Like what what's the what did you find.

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<v Speaker 1>I think what surprised me is the heterogeneity of approach.

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<v Speaker 1>There's a lot of ways that you can do email.

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<v Speaker 1>So some people like to archive emails, some people like

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<v Speaker 1>to delete them. There's quite a few filers still, you

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<v Speaker 1>know folks who will drag things into various folders and

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<v Speaker 1>it's superhuman. We we don't really take a perspective on

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<v Speaker 1>this except for however you want to do it. We're

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<v Speaker 1>going to help you do it really, really quickly. Alright,

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<v Speaker 1>so tell me how it works. How does it work? Well,

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<v Speaker 1>first let's talk about desktop, then we can talk about mobile.

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<v Speaker 1>So on desktop, essentially everything is done via keyboard shortcut.

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<v Speaker 1>And actually I feel pretty great saying that sitting here

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<v Speaker 1>and inside the Bloomberg HQ, because everything here is done

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<v Speaker 1>by keyboard shorcut. And so we've really taken that philosophy

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<v Speaker 1>and brought it to your email. Imagine if you never

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<v Speaker 1>had to touch the mouse for absolutely anything, and that's

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<v Speaker 1>part of how people get through their inbox twice as fast.

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<v Speaker 1>Now you might be wondering, then, well, what is the

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<v Speaker 1>equivalent on your phone? On on the phone, the equivalent

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<v Speaker 1>is doing everything in one gesture. So we've optimized the

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<v Speaker 1>app for one handed use. So if you just have

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<v Speaker 1>a few minutes when you're on the go waiting for

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<v Speaker 1>a train or what have you, boom, you can get

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<v Speaker 1>your email done right, all right? So email culture is,

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<v Speaker 1>did we get addicted to email just because it's an

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<v Speaker 1>amazing form of communication? Like? How did we get here? Well,

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<v Speaker 1>I'm not sure. I would say we're addicted to email.

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<v Speaker 1>I would say that it is essentially the lifeblood of

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<v Speaker 1>our companies. It's it's how stuff works. How did we

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<v Speaker 1>get here? It's just a very resilient technology. It's one

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<v Speaker 1>of the few technologies in the world that is genuinely decentralized.

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<v Speaker 1>No one institution or company owns email, and every single

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<v Speaker 1>company uses it. And that's why it's going to be

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<v Speaker 1>here for a very long time to come right. And

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<v Speaker 1>when you think about email versus you know, other technologies,

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<v Speaker 1>whether it's messaging or slack or things like that, people

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<v Speaker 1>have tried to I don't know, like knock off it

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<v Speaker 1>too geminy at one point or another. What do you

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<v Speaker 1>make of those efforts? I think that valiant efforts. What

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<v Speaker 1>we're seeing though, inside of the email space itself, is

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<v Speaker 1>that email is actually turning into messaging. So it now

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<v Speaker 1>turns out that the emails that we send and receive

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<v Speaker 1>are essentially one line is Hey, I'm running late, or

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<v Speaker 1>did you receive my document? Or can you please take

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<v Speaker 1>this decision? And so we're seeing this convergence of messaging

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<v Speaker 1>and email, right, And so what does email look like

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<v Speaker 1>in the future. Obviously you're going to help shape that

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<v Speaker 1>if you have anything to do with it, um, but

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<v Speaker 1>what does our relationship with it look like if you

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<v Speaker 1>have your way? Well, if we have our way, we're

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<v Speaker 1>going to change how people feel about that email. Instead

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<v Speaker 1>of feeling anxious, they'll feel relack stan, productive and happy.

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<v Speaker 1>I think will be in a world where messaging an

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<v Speaker 1>email combine. I think will also be in a world

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<v Speaker 1>where machine learning and artificial intelligence help us do it

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<v Speaker 1>even faster, perhaps pie pre composing emails. Imagine waking up

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<v Speaker 1>one day looking at your inbox and all the drafts

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<v Speaker 1>to all the emails in your inbox are actually pre composed,

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<v Speaker 1>so all you have to do is go in, make

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<v Speaker 1>a few edits, and hit sent. Right, So how much

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<v Speaker 1>do you worry about sort of competition from Gmail or

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<v Speaker 1>other the big platforms? Not at all? In short, so Gmail,

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<v Speaker 1>for example, has one point five billion users and a

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<v Speaker 1>fun little challenge I like to ask engineering candidates I'll

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<v Speaker 1>give the secret out on it is how many emails

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<v Speaker 1>do you think the average Gmail user receives per day

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<v Speaker 1>that they have to care about? And they'll often say

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<v Speaker 1>a hundred or two hundred or three hundred emails, but

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<v Speaker 1>the answer is actually five. That's the average Gmail using

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<v Speaker 1>it is right, it's unthinkable for folks like you and me,

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<v Speaker 1>whereas our users see dred emails per day, some thousands

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<v Speaker 1>of emails a day, and we are therefore able to

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<v Speaker 1>focus on the needs of that user. And we only

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<v Speaker 1>need because we charge thirty dollars a month, we only

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<v Speaker 1>need a few hundred thousand users paying thirty dollars a

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<v Speaker 1>month for us to be a billion dollar company. H

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<v Speaker 1>I have so many questions that that's it's been off

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<v Speaker 1>of that, and people are paying for this, and what's

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<v Speaker 1>the are they paying basically because thirty dollars is worth

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<v Speaker 1>like it is worth their sanity? Like what's what's the

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<v Speaker 1>value proposition in that regard? Well, time is the most

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<v Speaker 1>precious thing we have, and we save our uses considerable

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<v Speaker 1>amounts of time. So the average user saves many hours

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<v Speaker 1>a week and by comparison, thirty dollars a month is

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<v Speaker 1>totally worth it, right right, Rahel Laura is still with me,

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<v Speaker 1>founder and CEO of Superhuman. So you're here in New York.

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<v Speaker 1>What's going on back in San Francisco? What's the feel

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<v Speaker 1>of the text sing there right now? Still very much

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<v Speaker 1>a bulliant I'm seeing a plethora of seed deals getting done,

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<v Speaker 1>and there's all kinds of exciting things in the work. Uh.

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<v Speaker 1>You mentioned angel investing for me, three core areas of

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<v Speaker 1>investment of future of work productivity I companies like Superhuman,

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<v Speaker 1>business infrastructure, and also health and wellness. Uh, And we're

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<v Speaker 1>seeing a lot of exciting things happening across all three

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<v Speaker 1>of those. And the tech lash, as it were, is

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<v Speaker 1>it manifesting or now? I think everybody running companies, anyone

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<v Speaker 1>involved in product or marketing is just a lot more

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<v Speaker 1>cognizant these days of what they're saying and how they're

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<v Speaker 1>saying it, and trying to think harder. I wouldn't say

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<v Speaker 1>that the tech lash has changed things, except for people

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<v Speaker 1>are a little bit more self aware, right, And does

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<v Speaker 1>it change what gets funded? Do you think, like as

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<v Speaker 1>an as someone who's sort of on both sides of

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<v Speaker 1>this equation. Does it make you think differently about what

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<v Speaker 1>you've found? Not at all. I think for stage funding

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<v Speaker 1>you're always looking for the same set of things. Are

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<v Speaker 1>really gritty, resilient founder with some kind of unfair advantage,

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<v Speaker 1>whether it's technology or distribution. Yeah. Interesting, interesting? And so

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<v Speaker 1>how much? How many deals have you done on the

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<v Speaker 1>angel side? All right? You just you're just getting started

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<v Speaker 1>on the Well, I've been angel investing actually for about

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<v Speaker 1>let's see, since eight years now into it, fully into it.

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<v Speaker 1>This is the first time that my partner in the

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<v Speaker 1>fund and I have actually raised a vehicles. We've raised

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<v Speaker 1>a seven million dollar funds and out of that fund,

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<v Speaker 1>we're coming up to nearly ten deals done. Wow. Rahaol

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<v Speaker 1>Vara is here with me still founder and CEO of Superhuman.

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<v Speaker 1>All right, so I've got you here, I've got you captive. UM,

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<v Speaker 1>help me understand some of the tips and tricks that

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<v Speaker 1>you have discovered in terms of helping people get to

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<v Speaker 1>that elusive in back zero. So we analyze the data

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<v Speaker 1>from and we found three key things. Number one is

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<v Speaker 1>right for mobile. Number two is schedule your emails for

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<v Speaker 1>nine am or just before. And number three is split

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<v Speaker 1>your inbox into multiple streams. Interesting, all right, so let's

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<v Speaker 1>start with the right for malble. What does that mean? Well,

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<v Speaker 1>it probably would come as no surprise to hear that

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<v Speaker 1>we send approximately three times as many emails from our

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<v Speaker 1>laptops then we do our phones, because we have our

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<v Speaker 1>keyboards there, of course. But what make them as a

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<v Speaker 1>surprise is that we check email on our phones about

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<v Speaker 1>eight times as frequently as we do on our laptops.

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<v Speaker 1>And what that means is, if you're writing an email,

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<v Speaker 1>you're way more likely to have that email read on

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<v Speaker 1>a phone. And so as a result, I would recommend

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<v Speaker 1>keeping it extremely short. And personally, I'm a big fan

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<v Speaker 1>of the three sentence rule. The three okay, so no

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<v Speaker 1>more than three sentences. So if you can't say it

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<v Speaker 1>in three sentences, so when you pick up the phone,

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<v Speaker 1>you actually pick up the phone and cars battle pretty much. Yeah,

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<v Speaker 1>you go, context data question. Those are the three sentences,

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<v Speaker 1>all right. So in the nine AM thing, that's just

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<v Speaker 1>about sort of our habits as humans. Well, we looked

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<v Speaker 1>at when people were hitting inbox zero, and it turns

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<v Speaker 1>out that the most common time for people to hit

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<v Speaker 1>in milk zero is just before nine about eight fifty

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<v Speaker 1>a m. And so in Superhuman we have a feature

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<v Speaker 1>design specifically to use with this, you can actually schedule

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<v Speaker 1>an email to arrive later, so you can hit send.

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<v Speaker 1>It could be four pm in the afternoon, it could

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<v Speaker 1>be three am in the morning, and we'll actually hold

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<v Speaker 1>the email for you until let's say, and that way

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<v Speaker 1>it's right at the top of the other person's inbox

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<v Speaker 1>when they start their day, right, And is that just

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<v Speaker 1>because people's habits are they get in the morning, they

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<v Speaker 1>sort of want to get through their email and then

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<v Speaker 1>get on with the rest of their day. It's just

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<v Speaker 1>that simple, right. We think it's actually something that the

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<v Speaker 1>phone has shifted. So peak inbox zero four phone is

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<v Speaker 1>around nine am. Peak inbox zero for laptops though, is

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<v Speaker 1>ten am. So we think it's commuting. We think people

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<v Speaker 1>going into work triaging that email real fast before they

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<v Speaker 1>get into the office. And it got it all right,

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<v Speaker 1>And what was the third you reminded me the third thing?

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<v Speaker 1>But yeah, it was splitting your inbox into multiple streams.

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<v Speaker 1>So there's this feature and Superhuman called split inbox, and

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<v Speaker 1>it actually allows you to take the stream and split

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<v Speaker 1>it up. So a lot of our most successful users

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<v Speaker 1>split out their calendar notifications, which as you know, can

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<v Speaker 1>be quite voluminous, or invitations to collaborate on Google docs

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<v Speaker 1>or office documents or tasks, and that way they can

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<v Speaker 1>really stay focused when they're in one mode. They can

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<v Speaker 1>do their calendar in one go, they can collaborate without

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<v Speaker 1>getting distracted, and they can work on their tasks without

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<v Speaker 1>being pulled away by incoming email. Right, all right, I

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<v Speaker 1>gotta ask you just in a few minutes we have

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<v Speaker 1>left what you learn from your first startup to this one.

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<v Speaker 1>What you take from that experience that you said, I

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<v Speaker 1>will always do this, or I'll never do this, or

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<v Speaker 1>I have to do this. Oh boy, there are so much.

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<v Speaker 1>If I were to pick one, it would be don't

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<v Speaker 1>keep changing your strategy. I think this is something that

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<v Speaker 1>first time founders do all too often, bicker strategy and

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<v Speaker 1>then perhaps three or four months later, they'll change it up.

0:12:04.640 --> 0:12:06.360
<v Speaker 1>And so the mistake that I made in my last

0:12:06.400 --> 0:12:09.360
<v Speaker 1>company was I thought I was going for growth of users,

0:12:09.679 --> 0:12:11.680
<v Speaker 1>and then I decided, oh, actually, I'd rather want to

0:12:11.679 --> 0:12:14.240
<v Speaker 1>grow revenue and dollars instead. And you really do have

0:12:14.280 --> 0:12:17.520
<v Speaker 1>to choose between the two. Yeah, And so remind me

0:12:17.720 --> 0:12:19.800
<v Speaker 1>that the company that you saw the LinkedIn remind us

0:12:19.840 --> 0:12:22.240
<v Speaker 1>what they did. So the company I saw to LinkedIn

0:12:22.360 --> 0:12:24.960
<v Speaker 1>was called Reportive. We were the first Gmail plug in

0:12:24.960 --> 0:12:27.520
<v Speaker 1>to scale to millions of users, and essentially on the

0:12:27.600 --> 0:12:30.760
<v Speaker 1>right hand side of Gmail, when people email you, you

0:12:30.800 --> 0:12:32.760
<v Speaker 1>could see what they look like, where they're based, what

0:12:32.800 --> 0:12:36.160
<v Speaker 1>they do recent tweets, obviously their linked in profile. And

0:12:36.160 --> 0:12:39.679
<v Speaker 1>we've now built that again inside of Superhuman. In fact,

0:12:39.880 --> 0:12:41.960
<v Speaker 1>my team and I have built that over the last

0:12:41.960 --> 0:12:45.959
<v Speaker 1>ten years about eight different times. And so is it different?

0:12:46.000 --> 0:12:49.240
<v Speaker 1>What's different about building a company today versus you know,

0:12:49.320 --> 0:12:52.880
<v Speaker 1>ten fifteen years ago. Ten fifteen years ago, things were

0:12:52.920 --> 0:12:55.280
<v Speaker 1>a lot harder to build and there was a lot

0:12:55.360 --> 0:12:59.320
<v Speaker 1>less capital available. Today you can build the same thing

0:12:59.440 --> 0:13:02.880
<v Speaker 1>in half time and with perhaps three or four times

0:13:02.920 --> 0:13:05.280
<v Speaker 1>the amount of capital available to build it. And so

0:13:05.320 --> 0:13:09.440
<v Speaker 1>as a result, timelines are vastly compressed. And what we're

0:13:09.440 --> 0:13:12.880
<v Speaker 1>seeing now is the mean time to becoming let's say,

0:13:12.880 --> 0:13:15.840
<v Speaker 1>a unicorn company worth over a billion dollars is as

0:13:15.880 --> 0:13:19.240
<v Speaker 1>short as it's ever been. Right, And so you raised

0:13:19.320 --> 0:13:23.280
<v Speaker 1>at fifty million dollars or last year, and so is

0:13:23.320 --> 0:13:26.040
<v Speaker 1>that enough for you gonna raise another round? Where are

0:13:26.040 --> 0:13:28.440
<v Speaker 1>you in that cycle. Well, we still have plenty of

0:13:28.440 --> 0:13:31.240
<v Speaker 1>that money left. Uh, And if things go according to plan,

0:13:31.360 --> 0:13:34.760
<v Speaker 1>which or or metrics suggest that they're going according to plan? Yeah,

0:13:34.800 --> 0:13:37.360
<v Speaker 1>I suspect will raise another round of funding, probably our

0:13:37.440 --> 0:13:40.640
<v Speaker 1>Series CE next year. And do you feel just only

0:13:40.679 --> 0:13:43.800
<v Speaker 1>about a minute left, do you feel like the path

0:13:44.000 --> 0:13:48.080
<v Speaker 1>to sort of exit or sort of that next stage

0:13:48.120 --> 0:13:52.240
<v Speaker 1>has changed at all in this sort of private first

0:13:52.320 --> 0:13:55.160
<v Speaker 1>market that that we're living in. I think it's a

0:13:55.200 --> 0:13:59.320
<v Speaker 1>really exciting time for both early stage investors and management

0:13:59.320 --> 0:14:03.280
<v Speaker 1>of companies. There's never been more options for secondary liquidity

0:14:03.320 --> 0:14:06.640
<v Speaker 1>than there exist today. You don't necessarily have to go public, right,

0:14:07.200 --> 0:14:09.760
<v Speaker 1>you can always sell to a subsequent round investor. Does

0:14:09.800 --> 0:14:11.880
<v Speaker 1>it surprise you, as someone who's been doing this now

0:14:11.920 --> 0:14:13.959
<v Speaker 1>for for a bit, how much that has changed, how

0:14:14.120 --> 0:14:16.840
<v Speaker 1>robust the private markets have become. Or was that where

0:14:16.840 --> 0:14:18.880
<v Speaker 1>we were always headed? I think there was songs without

0:14:18.960 --> 0:14:21.280
<v Speaker 1>a very long time ago. Yeah. All right, rahol Vara,

0:14:21.400 --> 0:14:24.320
<v Speaker 1>thank you so much, Founder and CEO of Superhuman. He's

0:14:24.320 --> 0:14:27.400
<v Speaker 1>based out in San Francisco, here with me in New

0:14:27.520 --> 0:14:31.480
<v Speaker 1>York City today. The product, it's been called by The

0:14:31.480 --> 0:14:35.240
<v Speaker 1>New York Times one of Silicon Valley's quote buzzyest startups.

0:14:35.520 --> 0:14:37.840
<v Speaker 1>There's a wait list of hundreds of thousands of people

0:14:37.840 --> 0:14:42.160
<v Speaker 1>to get into this wanting to pay for the opportunity

0:14:42.200 --> 0:14:44.320
<v Speaker 1>to get to in box zero on a much much

0:14:44.360 --> 0:14:47.560
<v Speaker 1>more regular basis. Check it out.