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Speaker 1: When I did the podcast with you all, I was

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Speaker 1: telling you probably the most impactful interview I've done in

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Speaker 1: my career.

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Speaker 2: He wrote, As well as real, he wrote, I heard.

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Speaker 1: Was shot at Troy talk about the tax.

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Speaker 3: Letters, talking about finance. But we talk in a language

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Speaker 3: that is common.

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Speaker 4: To the people that's from the communities that we grew

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Speaker 4: up on.

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Speaker 1: You all are the bright spot.

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Speaker 3: Thank you, Dordship for black Americans. This is the knowledge

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Speaker 3: that actually matters. I flaud both of you for this.

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Speaker 5: Thank you.

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Speaker 3: Isn't it a country issue. It's not an American issue,

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Speaker 3: It's a world issue.

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Speaker 2: You came to earn Lisa.

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Speaker 1: All right, guys, welcome back, ey l We have a

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Speaker 1: special guest, a friend of our somebody that we've worked

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Speaker 1: with for several years, and somebody that has been doing

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Speaker 1: a lot of work behind the scenes and now stepping

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Speaker 1: more into the forefront as far as champion creator equity

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Speaker 1: ownership things that's very near and dear to our hearts.

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Speaker 1: So Jeff fromer CEO of Own, which is an equity

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Speaker 1: creator platform launched in twenty twenty five. Right, and before that,

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Speaker 1: you had Malca and you sold that exited that.

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Speaker 2: Yeah, to a public company. It was pretty good.

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Speaker 3: Yeah, that's when we met you.

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Speaker 2: Yeah, we met.

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Speaker 5: Before we had sold Actually when you guys came on

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Speaker 5: All the Smoke.

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Speaker 2: Yes, yes, it was Barnes of Stack.

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Speaker 5: Yeah, you're still running. Those guys have been killing it,

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Speaker 5: absolutely killing it. Now own the boxing world, which is amazing.

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Speaker 1: So let's let's let's start the story first, and Foremo,

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Speaker 1: thank you for coming to appreciate it. Sure, so let's

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Speaker 1: start with the Malca because that's what we that's where

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Speaker 1: we met you, and at that time we wasn't familiar

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Speaker 1: with what Malcolm was. But you guys were pretty powerful.

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Speaker 1: You I want you to explain it because I might

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Speaker 1: misword it, but you you kind of had ownership and

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Speaker 1: all of these podcast like All the Smoke, Mike Tyson's podcast,

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Speaker 1: all that, all that.

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Speaker 3: Mary Owen was there too.

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Speaker 5: Yeah.

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Speaker 2: Yeah, we had a ton you know. Look, but it

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Speaker 2: didn't start there.

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Speaker 3: You know.

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Speaker 5: In twenty thirteen twenty fourteen, Lewis, you know, had this

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Speaker 5: idea to build the production company of the future, and

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Speaker 5: we had this thesis of Hollywood level content at the

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Speaker 5: speed of culture.

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Speaker 2: Right, could you be really fast?

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Speaker 5: Could you be inexpensive, you know, and could you create

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Speaker 5: something really premium and back then, you know what was

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Speaker 5: happening is is the legacy production companies. You know, we're

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Speaker 5: being paid fifty thousand bucks to spend two weeks producing

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Speaker 5: a piece of content for Snapchat that would be seen

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Speaker 5: today and gone tomorrow. And we're like, that's crazy, right,

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Speaker 5: And so kind of two.

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Speaker 2: Guys and a dog. I was.

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Speaker 5: I was working at Adobe at the time, helping media

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Speaker 5: publishers go through digital transformation. I had always had this

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Speaker 5: passion for creative and we got going and you know,

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Speaker 5: fast forward, you know, ten years, you know, we grew

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Speaker 5: to a little more than two hundred full time employees.

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Speaker 5: We built a film division into we made eight future films,

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Speaker 5: from Back in Time to Netflix to the to a

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Speaker 5: documentary to stuff on Amazon and Fox.

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Speaker 2: We bought a talent.

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Speaker 5: Agency, so we got a chance to represent professional athletes

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Speaker 5: on and off the field, and then kind of saw

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Speaker 5: where the puck was going around the idea of making

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Speaker 5: content where you can tell a great story and then

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Speaker 5: you have the talent that helps amplify that story. But

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Speaker 5: you needed to own distribution, right Obviously, you guys get it.

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Speaker 5: You know, when you talk, people listen, right, And so

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Speaker 5: if you were just a creative agency or production company

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Speaker 5: and you just make a piece of content. You're not

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Speaker 5: in charge or in control of how successful that can be.

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Speaker 5: And so, because we had so many editors and animators

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Speaker 5: on staff, we were one of the largest production companies

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Speaker 5: on the East Coast. Showtime came to us and asked

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Speaker 5: us if we could help them build a digital property,

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Speaker 5: and that helped us kick off our studio in LA

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Speaker 5: in twenty sixteen, which ultimately we grew to about fifty

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Speaker 5: celebrity first shows, from Mike Tyson's Hot Boxing to All

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Speaker 5: the Smoke with Barnes of Stack, work with kg, we

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Speaker 5: did stuff with Theo Vonn and we were reaching you know,

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Speaker 5: around one hundred million people a month across you know,

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Speaker 5: audio and video. You know, we had this idea around

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Speaker 5: always on and everywhere. So you know, today everyone's talking

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Speaker 5: about clipping, you know, like, oh, make some piece of content,

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Speaker 5: clip it, push it everywhere. We were doing that in

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Speaker 5: twenty sixteen, you know, organically. You know, that's how you know,

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Speaker 5: people find you. They're on social they might see a SoundBite,

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Speaker 5: they might see something that's a one minute snippet, and

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Speaker 5: then they keep seeing those little bits, you know, like

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Speaker 5: where is that long form story. I want to hear

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Speaker 5: from Sean and Troy about what they're building. And that's

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Speaker 5: how we drove a lot of our fans organically to

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Speaker 5: our long form YouTube page. And you know, look for me,

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Speaker 5: and I think for every entrepreneur out there, you want

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Speaker 5: to think about a flywheel, and you want to think

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Speaker 5: about when you no matter what you sell, if you

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Speaker 5: acquire a customer, right that is earning that person's trust,

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Speaker 5: and if you can only provide them with one solution

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Speaker 5: and one product that they can buy, you're not really

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Speaker 5: capital on that earned trust that you have with them.

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Speaker 5: And so what we did was we just started to

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Speaker 5: ask our customers in the early days when we were

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Speaker 5: making content, like what else do you need? What other

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Speaker 5: vendors are not doing a good job, what problems are

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Speaker 5: you trying to solve? And that led us to you know,

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Speaker 5: getting into talent, building a distribution network, and really creating

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Speaker 5: a flywheel so that once I acquired one single customer,

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Speaker 5: I could land and expand across all the other media

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Speaker 5: opportunities that they really needed as a brand marketer to

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Speaker 5: tell their story to a mass audience.

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Speaker 4: Yeah, you built a pretty strong portfolio. I'm wondering. Now,

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Speaker 4: I'm sure everybody was wondering why leave right at the

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Speaker 4: time where we feel like, especially talent led shows are

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Speaker 4: reaching a climax. You're seeing it, you've been in it

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Speaker 4: for a long time. Why I decide to say, all right,

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Speaker 4: it's time to move on to do something different.

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Speaker 3: Yeah.

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Speaker 2: Look, you know we bootstrapped the business.

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Speaker 5: That means we didn't raise any outside capital, you know,

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Speaker 5: and I think if anyone's out there trying to figure

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Speaker 5: out how to grow their business, you know, you have

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Speaker 5: two choices. You can look for outside capital, venture investors

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Speaker 5: or angel investors that are going to give you money

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Speaker 5: to help grow a business with an expected return. Or

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Speaker 5: you can go to a bank, right and a bank

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Speaker 5: can look at your balance sheet and say, you know what,

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Speaker 5: I'll give you a line of credit or I'll give

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Speaker 5: you a loan.

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Speaker 2: And that's what we did. And so that's how we

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Speaker 2: grew the business.

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Speaker 5: And as we grew the business, you know, you start

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Speaker 5: to create you know, awareness and sparks.

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Speaker 2: This is like twenty nineteen, twenty twenty.

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Speaker 5: You know, we had some conversations with some really powerful

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Speaker 5: people who knocked on the door and said, hey, we'd

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Speaker 5: love to talk to you about acquisition, and we'd love

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Speaker 5: to talk to you about, you know, how you could

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Speaker 5: be more strategic and a larger hold co. And you know,

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Speaker 5: then in twenty twenty one, we had a knock on

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Speaker 5: the door from someone who, you know we at that

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Speaker 5: time was a client we trusted they had a similar

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Speaker 5: vision to us, and you know, financially, it just made sense.

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Speaker 5: And I think when you build something, you don't necessarily

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Speaker 5: come out the gate saying, oh, I want to exit,

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Speaker 5: or I knew exactly what the outcome is going to be.

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Speaker 5: You just build it right and you just keep figuring

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Speaker 5: out are you happy?

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Speaker 2: Are you having fun?

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Speaker 5: And you know, is this the right decision to take

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Speaker 5: the next step either jump into a pool of a

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Speaker 5: public company and get to learn from people who have

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Speaker 5: experienced that you can never have imagined sitting at the

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Speaker 5: same dinner table with. And you know, when we got

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Speaker 5: that offer to be acquired, at the time, it just

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Speaker 5: made a lot of sense. And I think looking back,

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Speaker 5: like today with Netflix buying shows like you guys, there's

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Speaker 5: so much opportunity for what you have built today, way

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Speaker 5: more when we were in twenty twenty one, right at

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Speaker 5: the time of sale, and I live life with no regrets, right.

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Speaker 5: I think everything is both earned and learned right through experience.

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Speaker 5: But at the time, man, when someone's offering you life

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Speaker 5: changing money, right, and you you.

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Speaker 2: Know, my dad was a cop, my mom was a teacher.

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Speaker 5: You know, my wife emigranted from poland didn't come with much,

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Speaker 5: like lived in a one bedroom apartment. Like that's the

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Speaker 5: thing where you got to say, what if you know?

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Speaker 5: What if I don't?

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Speaker 2: What if I do?

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Speaker 1: Well, let's take it back a little bit. What exactly

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Speaker 1: did MAC could do for these for these shows? Did

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Speaker 1: you own the shows?

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Speaker 2: Yeah?

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Speaker 5: For some of the shows, like you know you want look,

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Speaker 5: you know, ownership inequities right, really important, and so for

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Speaker 5: a lot of the shows, we had ownership in the show,

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Speaker 5: so you can go own the show.

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Speaker 1: Co owned the show with the talent. In return, you

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Speaker 1: took care of all of the media stuff. You shot

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Speaker 1: the episodes for.

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Speaker 5: Them, We provided production, We provide social media, marketing, social

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Speaker 5: the talent. And this is like the same thing if

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Speaker 5: you're building the business, right, Like, if you're a creator

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Speaker 5: or a talent out there, you have a superpower, right,

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Speaker 5: and that superpower is making engaging content and telling incredible

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Speaker 5: stories and keeping fans to kind of hang on every

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Speaker 5: last word of yours. The question is is who's doing

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Speaker 5: the work, who's doing the operations behind the scene. And

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Speaker 5: so for Malka, we were the work. We were the engine.

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Speaker 5: You know, talent could show up, We built the studio,

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Speaker 5: we had producers, we had production, we had editors. You'd

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Speaker 5: walk in to be food like. We had a facility.

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Speaker 5: Like you want to be able to show up, do

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Speaker 5: your best job and make sure someone is out there

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Speaker 5: making the best content for you and putting money in

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Speaker 5: your pocket, right, And so that's what we did. And

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Speaker 5: in return for that we had we had skin in

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Speaker 5: the game. We were both aligned and incentivized the talent

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Speaker 5: and my team and Malca the ownership to make the

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Speaker 5: most successful product that we possibly could.

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Speaker 1: So you own, you owned a lot of the shows,

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Speaker 1: You did all of the leg work for the artists.

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Speaker 1: All they did was just coming and just record. You

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Speaker 1: sold the company. How much you sell the company for

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Speaker 1: seventy five million?

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Speaker 3: And then that.

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Speaker 1: Gets split with the with the people that you owned

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Speaker 1: the shows what as well or no.

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Speaker 5: The ownership of the shows was on the revenue side.

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Speaker 5: So when you think about like equity of the shows,

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Speaker 5: you know, like the ownership of the show was still

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Speaker 5: owned by the talent. Right, So you know, when I

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Speaker 5: think about building a network in the future, right, if

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Speaker 5: I was to go out and do it again, I think,

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Speaker 5: you know, having all of the talent have equity in

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Speaker 5: the larger hold co makes a lot more sense, so

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Speaker 5: that everyone understands that they're not you know what I

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Speaker 5: would call I see individual contributors. Right, They're all a

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Speaker 5: part of a network, and you have some weighted value.

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Speaker 5: So if I said, okay, hey, I want to do

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Speaker 5: a roll up of you know media shows. Right, Okay,

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Speaker 5: everyone has it's called a million followers each, there's ten

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Speaker 5: of them, so everyone has ten percent of the larger

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Speaker 5: hold co. Now we can structure repshare individually on each

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Speaker 5: individual show. Maybe you know, this creator and this talent,

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Speaker 5: you know, they want seventy percent and we're negotiating how

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Speaker 5: much to spend on production. Each individual show could have

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Speaker 5: its own little, you know, kind of economic box.

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Speaker 2: But as a whole.

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Speaker 5: As a whole, you want everyone to feel like they're participating.

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Speaker 5: But let's say Joe Rogan comes in and he's got

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Speaker 5: ten million followers, and we're like, all right, well, if

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Speaker 5: everyone had equal on their one million and we all

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Speaker 5: had ten and Joe comes in, everyone should get crunched

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Speaker 5: down because now there's twenty million in the pot and

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Speaker 5: your one percent.

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Speaker 2: Is no longer ten, it's five.

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Speaker 5: And I think, you know, you guys preach this all

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Speaker 5: the time, but like in life, you should get out

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Speaker 5: what you put in. And I think for people that

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Speaker 5: are thinking about either incentivizing employees or building a media

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Speaker 5: co you should create incentives that say, Okay, look, everyone

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Speaker 5: is not equal, and if you put in a lot

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Speaker 5: more and you're driving success and you're growing whatever metric

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Speaker 5: that is, when that exit happens, you should participate more

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Speaker 5: than someone who was just sitting leaning back and not

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Speaker 5: participating as much.

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Speaker 4: You know, I mean congratulations on the exit at the time.

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Speaker 4: Talk about the process of going through that, because I

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Speaker 4: feel like everybody who's talked about it, it talks about

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Speaker 4: the stress, Talk about the learning lessons, the hardships that

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Speaker 4: you learned of being in that process of saying yes,

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Speaker 4: we built something, and I know it took a lot

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Speaker 4: of effort to get to that point. Yes, there's some

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Speaker 4: life change of money, but there's certain things that you

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Speaker 4: have to have in order to exit, right, Like, what

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Speaker 4: does that that process look like?

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Speaker 5: Yeah, first of all, most you know, you know, I

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Speaker 5: sold my company for seventy five million dollars, but today

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Speaker 5: I'm still in a lawsuit from the majority of that capital. Right.

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Speaker 2: Not every exit has a happy end loss with money line.

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Speaker 1: Right, people that purchase the company, people that purchase the company,

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Speaker 1: you want to talk about that.

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Speaker 5: All I can tell you is that I've sold the

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Speaker 5: company in twenty twenty one, of which ten million was

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Speaker 5: in cash that me and my partner split, and the

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Speaker 5: rest was in stock. And as of today, we haven't

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Speaker 5: gotten a single dollar worth of that stock.

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Speaker 2: You know.

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Speaker 5: And again, if I go back to life as a

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Speaker 5: lesson learned, right, when you're building something right, you're building

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Speaker 5: it with friends, you're building with partners. You know, someone

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Speaker 5: becomes your work wife, right, Like you're in the trenches,

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Speaker 5: and when someone knocks on the door and wants to

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Speaker 5: buy the thing that you've birthed, Right, it becomes this

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Speaker 5: really existential like conversation about like is it the right opportunity?

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Speaker 2: Are we selling too early? Is it selling for the

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Speaker 2: right price?

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Speaker 5: But the bigger question that you need to ask yourself

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Speaker 5: is who's buying it, who are they and.

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Speaker 2: If you don't know them and know what they're capable of.

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Speaker 5: Right, I've talked to so many exited founders who have

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Speaker 5: gone through exits that had earnouts and the majority of

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Speaker 5: which those earnouts do not get paid, right because if

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Speaker 5: you actually don't have mentors or people that have gone

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Speaker 5: through it who understand the system, the system is not

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Speaker 5: built for founders. The system is built for lawyers and

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Speaker 5: for public companies who understand the pressure that they can

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Speaker 5: create that if they don't want to pay somebody. Right,

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Speaker 5: even if everything is on your side, you will spend

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Speaker 5: millions and millions of dollars trying to fight for the money,

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Speaker 5: the thing that you have earned and rightfully so, but

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Speaker 5: you have to prove that you've earned it, and you

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Speaker 5: might get milked. You know where that cost to actually

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Speaker 5: you know whether it's just on Like for me, I

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Speaker 5: don't really care at this point, having gone through what

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Speaker 5: I've gone through the outcome other than I'm forty and

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Speaker 5: kind of like scarface.

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Speaker 2: All I have left is my word in my bond.

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Speaker 5: And so if someone is going to try and take

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Speaker 5: that away from you, indifferent of your life savings and

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Speaker 5: what you've spent ten years building and that you've earned.

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Speaker 2: I can earn that back.

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Speaker 5: But what you can't take from me is the respect

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Speaker 5: that I have earned from my peers and from the industry,

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Speaker 5: so that when I talk people trust that. And you've

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Speaker 5: tried to dilute and muddy that simply so that you

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Speaker 5: can not pay what was contraction obligated. Right. And so

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Speaker 5: for founders out there that are going through the idea

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Speaker 5: of selling right, just know that what's going to happen

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Speaker 5: is is you're going to be put through the ringer

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Speaker 5: of due diligence. They're going to look under every hood,

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Speaker 5: They're going to go through your financial statements, and you've

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Speaker 5: got to get really really organized, you know, like your

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Speaker 5: books got to be in order, right, and like you

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Speaker 5: also need to know a lot of these terms that like,

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Speaker 5: you know, we're not taught in high school or college.

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Speaker 5: You know, like you know gap accounting and the store

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Speaker 5: you know, like all these terms of things that like

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Speaker 5: someone's gonna want to go through or some person who's

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Speaker 5: paid to tell the buyer you know, this is what

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Speaker 5: their EBITA is or their profit margins are. Like even

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Speaker 5: if you have a CFO, even if you have an accountant, like,

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Speaker 5: don't be naive, invest yourself in learning a little bit

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Speaker 5: more right, and once that, like you know, that wash

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Speaker 5: comes through and you're just getting beat down looking over

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Speaker 5: every little thing. What you need to remember is that

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Speaker 5: you've got to do the same thing on the other side, right,

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Speaker 5: You really have to understand who the other side is

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Speaker 5: that's buying you. Because if you're going to hand your

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Speaker 5: baby off to someone, you know, whether you stick around

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Speaker 5: or something breaks or it doesn't work out, you want

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Speaker 5: to make sure that you're gonna get that baby taken

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Speaker 5: care of, right. And that's that's one of the regrets

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Speaker 5: that I have, which was I didn't spend enough time

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Speaker 5: through the excitement of potentially selling my business of understanding

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Speaker 5: who was on the other side buying it.

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Speaker 1: So when we hear these stories that people exited their businesses,

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Speaker 1: that may not always be what it seems. That's what

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Speaker 1: you're saying, pretty much like you you could hear somebody

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Speaker 1: that's the only bit it's for one hundred million dollars,

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Speaker 1: but that that can be tricky if it's not the

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Speaker 1: deal isn't done correctly.

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Speaker 5: Listen, there is a lot of reasons why lawyers make

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Speaker 5: a lot of money.

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Speaker 2: Both going into the deal you need you can't, you know.

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Speaker 5: You it's almost like you get what you pay for, right,

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Speaker 5: Like you know, you get a doctor who you know

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Speaker 5: you're getting a vasectomy, and like you know, you got

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Speaker 5: some guy who's gonna do it for twenty five dollars

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Speaker 5: outside of you know the back alley, you know, like

359
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Speaker 5: you may lose a ball here and there, you know,

360
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Speaker 5: like versus you want to get it done right, you know,

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Speaker 5: and so you know you just want to have you

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Speaker 5: want to have protection, right, and yeah, like I think

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Speaker 5: like you look at like a cobby lame and you

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Speaker 5: see these headlines, oh, like a billion dollars, like and

365
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Speaker 5: then you look under the hood and that business that

366
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Speaker 5: bought it is basically a shell company doing a million dollars,

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Speaker 5: and like he's never going to get a billion dollars.

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Speaker 2: That's it's not worth a billion. There's just no value.

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Speaker 5: There's no real money there, right, Like you know, you

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Speaker 5: sell the business for like there's so many stories where

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Speaker 5: like oh, this company sold for four hundred and fifty

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Speaker 5: million dollars, but the investors, the vcs had a pref

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Speaker 5: stack that was like three x and so the founders

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Speaker 5: end up with nothing right.

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Speaker 2: So you're like, oh, four hundred and.

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Speaker 5: Fifty million dollars, you must be living in the Hollywood Hills,

377
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Speaker 5: and like driving for are You're like, I made nothing

378
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Speaker 5: because the way in which you got to that exit,

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Speaker 5: you didn't realize that there were so many people that

380
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Speaker 5: took change along the way that like what was left over,

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Speaker 5: there was nothing left right. And so in my case,

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Speaker 5: you know, we bootstrapped the business. We didn't know what

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Speaker 5: equity was.

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Speaker 2: We were in LLC.

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Speaker 5: It wasn't until the time of exit that we actually

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Speaker 5: gave our employees some participation in that exit, which today

387
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Speaker 5: when I look back, I go, Man, if someone I

388
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Speaker 5: wish I had Jeff when I was building my business,

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Speaker 5: you know, and if I have any advice for anyone

390
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Speaker 5: you too, included is like find the person that has

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Speaker 5: gone through it right, you know, like I wish I

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Speaker 5: had mentors and people that had gone through it with

393
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Speaker 5: I can lean on. Now I'm in this like post

394
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Speaker 5: exit founder's community, and man, just having an open question like, hey,

395
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Speaker 5: is anyone just people want to chime in and help,

396
00:18:51,720 --> 00:18:53,600
Speaker 5: you know, And I think if you don't have that

397
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Speaker 5: today and you think about the questions that you would

398
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Speaker 5: love to ask someone that you can't get answers to today.

399
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Speaker 5: Stop what you're doing and go find those people, because

400
00:19:01,359 --> 00:19:03,280
Speaker 5: I guarantee you they'd be willing to help if you

401
00:19:03,440 --> 00:19:05,960
Speaker 5: just ask them, Hey, I'm going through this. Can I

402
00:19:05,960 --> 00:19:08,600
Speaker 5: spend five minutes like people want to help? You know,

403
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Speaker 5: what advice would you give being what you went through?

404
00:19:12,440 --> 00:19:14,919
Speaker 5: Would it be not to take stock options? Would it

405
00:19:14,960 --> 00:19:17,399
Speaker 5: be just to get all cash up front? Like if

406
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Speaker 5: we were selling our business right now, what advice would you.

407
00:19:19,880 --> 00:19:20,640
Speaker 2: Give us cash?

408
00:19:20,720 --> 00:19:22,399
Speaker 3: Is king get the cash?

409
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Speaker 2: If a cash in the bank's really hard to take

410
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Speaker 2: it away.

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Speaker 4: As you were saying it, it made me think of like

412
00:19:27,320 --> 00:19:31,080
Speaker 4: it in sports, right, like especially in the NFL particularly,

413
00:19:31,080 --> 00:19:32,919
Speaker 4: It's like the signing bonus is the money that you

414
00:19:33,000 --> 00:19:35,000
Speaker 4: get right the contract. If you get hurt, they get

415
00:19:35,080 --> 00:19:37,320
Speaker 4: on the void, they can cut you. It's not guaranteed.

416
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Speaker 4: It feels like if you get the cash up front,

417
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Speaker 4: that's the money that you're going to get guaranteed stock option.

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Speaker 3: Maybe we'll see what happens.

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Speaker 5: I've talked to so many founders that would tell you

420
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Speaker 5: assume that you don't get the money in there and out,

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Speaker 5: you know, and if you are the other side structuring

422
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Speaker 5: the deal. Yeah, and I now know what I know.

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Speaker 5: If I was to buy your business, I wait it

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Speaker 5: all on the back end, right, because guess what, I'm

425
00:20:05,240 --> 00:20:07,440
Speaker 5: going to incentivize you to work your ass off to

426
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Speaker 5: hit those numbers. But if something happens, knowing what I

427
00:20:11,119 --> 00:20:14,480
Speaker 5: know now, I probably could just put enough pressure on

428
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Speaker 5: you guys that you would fold. And then when you

429
00:20:16,440 --> 00:20:18,760
Speaker 5: think about the dollar amount that it's worth, it would

430
00:20:18,800 --> 00:20:20,560
Speaker 5: cost you more in legal fees and you just wouldn't

431
00:20:20,560 --> 00:20:22,960
Speaker 5: be able to fight. And that's what we're going through.

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Speaker 5: That's the game, and it's an unfortunate It's an unfortunate game.

433
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Speaker 5: You know, you said you were in a group of

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Speaker 5: post founders. This is interesting because we've had plenty of conversations.

435
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Speaker 4: I didn't even know this story, so like I'm hearing

436
00:20:35,920 --> 00:20:38,160
Speaker 4: this for the first time, and I'm like really intrigued

437
00:20:38,160 --> 00:20:43,080
Speaker 4: by it. What is the common like conversation around Is

438
00:20:43,119 --> 00:20:45,040
Speaker 4: it because you don't hear these stories, you never hear

439
00:20:45,080 --> 00:20:45,520
Speaker 4: these stories.

440
00:20:45,600 --> 00:20:46,440
Speaker 2: You don't hear those stories.

441
00:20:46,840 --> 00:20:47,359
Speaker 3: Is it either?

442
00:20:47,560 --> 00:20:47,920
Speaker 2: Is it fair?

443
00:20:48,000 --> 00:20:48,680
Speaker 3: Is an embarrassment?

444
00:20:48,760 --> 00:20:51,480
Speaker 5: It's embarrassment? Yeah, right, you know you read a headline.

445
00:20:51,520 --> 00:20:54,679
Speaker 5: It's like Marcalmedia sells for seventy five million dollars or

446
00:20:54,960 --> 00:20:57,080
Speaker 5: so and soon makes four hundred fifty million dollars, and

447
00:20:57,119 --> 00:20:58,600
Speaker 5: like you go out with your friends for dinner and

448
00:20:58,640 --> 00:21:01,240
Speaker 5: you're like, you know, like, oh, he'll pick up the tap.

449
00:21:02,080 --> 00:21:04,800
Speaker 5: You know, he just made seventy five million dollars. You know,

450
00:21:05,160 --> 00:21:07,640
Speaker 5: but you don't know the truth. You know, you don't

451
00:21:07,680 --> 00:21:10,280
Speaker 5: know what's really going on behind the scenes. You know,

452
00:21:10,800 --> 00:21:12,920
Speaker 5: you don't know that I've spent five years in a lawsuit.

453
00:21:13,440 --> 00:21:15,040
Speaker 5: I haven't been able to buy my mama house, my

454
00:21:15,080 --> 00:21:16,840
Speaker 5: sister house. I haven't be able to buy myself a house,

455
00:21:17,240 --> 00:21:20,760
Speaker 5: you know. And like, for me, that pain that I

456
00:21:20,800 --> 00:21:22,760
Speaker 5: feel is something that drives me to build the next

457
00:21:22,760 --> 00:21:26,679
Speaker 5: thing right and like more importantly, it drives me to

458
00:21:26,800 --> 00:21:29,240
Speaker 5: share with other founders how to not fall in the

459
00:21:29,280 --> 00:21:30,399
Speaker 5: pothole that I fell into.

460
00:21:30,880 --> 00:21:35,040
Speaker 1: You know, yeah, yeah, so okay, so you so you

461
00:21:35,080 --> 00:21:39,040
Speaker 1: and then what's what berths on? Like going through what

462
00:21:39,119 --> 00:21:42,000
Speaker 1: you went through? Was that the reason why you birthed it?

463
00:21:42,280 --> 00:21:44,960
Speaker 1: Or like what's the process of actually starting that co If.

464
00:21:44,880 --> 00:21:47,040
Speaker 5: You ask one hundred founders, you put them in a

465
00:21:47,119 --> 00:21:48,880
Speaker 5: room and you say, what do you all need more?

466
00:21:48,920 --> 00:21:52,359
Speaker 5: Of they would all tell you the same thing. Customers

467
00:21:53,280 --> 00:21:58,040
Speaker 5: sales solves all problems. And if no one knows you exist,

468
00:21:58,119 --> 00:22:01,960
Speaker 5: you die. So how do you acquire more customers today?

469
00:22:02,920 --> 00:22:05,280
Speaker 2: Well, I can. Am I going to put up a billboard?

470
00:22:05,359 --> 00:22:06,840
Speaker 5: Or am I going to put an ad in the

471
00:22:06,840 --> 00:22:09,000
Speaker 5: newspaper or I'm going to you know, I don't know,

472
00:22:09,160 --> 00:22:12,680
Speaker 5: advertise in some show. If you're a startup, your attention

473
00:22:12,840 --> 00:22:15,919
Speaker 5: is on your phone. Our attention is with people that

474
00:22:15,960 --> 00:22:20,560
Speaker 5: we trust, right, Attention is currency. Influence isn't some kid

475
00:22:20,640 --> 00:22:22,920
Speaker 5: dancing in the middle of street. It is when you talk,

476
00:22:23,400 --> 00:22:25,800
Speaker 5: does someone listen? And I don't care if you are

477
00:22:25,800 --> 00:22:28,240
Speaker 5: building a B to B SaaS product that's trying to

478
00:22:28,280 --> 00:22:31,679
Speaker 5: compete with Salesforce or Oracle, you know, or you're building

479
00:22:31,680 --> 00:22:35,399
Speaker 5: the next drink you know to compete with Prime and Gatorade.

480
00:22:36,160 --> 00:22:40,960
Speaker 5: Someone out there influences your customer. And my belief is

481
00:22:41,080 --> 00:22:45,000
Speaker 5: is they were invested in your success, you'd be more successful.

482
00:22:45,880 --> 00:22:49,080
Speaker 2: So how do you.

483
00:22:48,200 --> 00:22:52,600
Speaker 5: Use your most valuable currency, which is your equity, your ownership,

484
00:22:52,640 --> 00:22:55,399
Speaker 5: as an incentive to drive growth? You know?

485
00:22:56,280 --> 00:22:57,760
Speaker 2: And I kept talking to founders.

486
00:22:57,960 --> 00:23:01,240
Speaker 5: You know, Look, I put money in my pocket from

487
00:23:01,320 --> 00:23:03,840
Speaker 5: the cash and I've been living off that. I haven't

488
00:23:04,000 --> 00:23:06,720
Speaker 5: made a dollar in the last three years, you know.

489
00:23:08,760 --> 00:23:12,280
Speaker 5: And I was still writing checks into founders as an

490
00:23:12,280 --> 00:23:16,640
Speaker 5: angel investor, believing in what they were building. And what

491
00:23:16,680 --> 00:23:19,320
Speaker 5: I actually what I actually saw was I'd write a

492
00:23:19,400 --> 00:23:23,800
Speaker 5: check and that founder would take my money, give me equity,

493
00:23:23,880 --> 00:23:26,080
Speaker 5: and then turn around and pay a bunch of creators

494
00:23:26,240 --> 00:23:28,840
Speaker 5: with my cash to go promote their products. And I

495
00:23:28,880 --> 00:23:31,840
Speaker 5: thought there had to be a better alignment to the

496
00:23:31,920 --> 00:23:35,240
Speaker 5: outcome of this business which I'm now invested in, to

497
00:23:35,320 --> 00:23:37,879
Speaker 5: the output that they're being paid for creators. And so

498
00:23:37,960 --> 00:23:42,480
Speaker 5: I said, why is influence not investible just like cash?

499
00:23:42,560 --> 00:23:44,879
Speaker 5: If it is the most valuable currency that we have,

500
00:23:45,320 --> 00:23:48,160
Speaker 5: how can I help founders. I don't care if you're

501
00:23:48,160 --> 00:23:51,560
Speaker 5: building a coffee shop, you know, on a street in Atlanta,

502
00:23:51,840 --> 00:23:54,680
Speaker 5: or you're building something you know that wants to compete

503
00:23:54,720 --> 00:23:56,439
Speaker 5: with the biggest brands in the world.

504
00:23:56,760 --> 00:24:00,280
Speaker 2: Right, if more people know that you exist, you'll win.

505
00:24:00,880 --> 00:24:03,719
Speaker 5: So use your currency to get the people who believe

506
00:24:03,760 --> 00:24:04,760
Speaker 5: in it to be a.

507
00:24:04,720 --> 00:24:06,800
Speaker 2: Part of the success. Right.

508
00:24:07,160 --> 00:24:09,200
Speaker 5: But when I looked at it, you hear about Ryan

509
00:24:09,240 --> 00:24:12,040
Speaker 5: Reynolds and fifty cent and you know, Haley Bieber and

510
00:24:12,080 --> 00:24:15,000
Speaker 5: like all these great exits, and it's like the idea

511
00:24:15,080 --> 00:24:17,600
Speaker 5: of ownership shouldn't be reserved for the one percent.

512
00:24:18,000 --> 00:24:20,120
Speaker 2: It shouldn't just be celebrity for equity.

513
00:24:20,560 --> 00:24:20,760
Speaker 5: Right.

514
00:24:21,160 --> 00:24:21,760
Speaker 2: But when you.

515
00:24:21,720 --> 00:24:25,560
Speaker 5: Peel back the onion, the infrastructure just wasn't built at scale.

516
00:24:25,880 --> 00:24:27,919
Speaker 5: And the harder something is, the more it costs, the

517
00:24:27,960 --> 00:24:30,560
Speaker 5: less people do it, right, And so what I wanted

518
00:24:30,600 --> 00:24:33,920
Speaker 5: to do was build the infrastructure for the next generation

519
00:24:34,280 --> 00:24:37,480
Speaker 5: of attention first brands. Right, there's platforms out there like

520
00:24:37,600 --> 00:24:41,320
Speaker 5: Karta and Pulley and other platforms that like, hey, like

521
00:24:41,560 --> 00:24:44,840
Speaker 5: you're building a company, you're raising from investors, like, use

522
00:24:44,840 --> 00:24:48,480
Speaker 5: our platform. They're a better spreadsheet, right because as as

523
00:24:48,600 --> 00:24:51,720
Speaker 5: as someone who's building a business, if you raise capital.

524
00:24:51,840 --> 00:24:54,199
Speaker 2: Those people need a system of record.

525
00:24:54,760 --> 00:24:57,480
Speaker 5: Right. I put in one hundred grand, what's it worth?

526
00:24:58,160 --> 00:25:01,160
Speaker 5: In the next round someone puts in five million? What's

527
00:25:01,160 --> 00:25:02,360
Speaker 5: my one hundred ground now worth?

528
00:25:02,400 --> 00:25:05,000
Speaker 2: Am I diluded? Like someone's got to track that? And

529
00:25:05,040 --> 00:25:06,080
Speaker 2: ten years ago.

530
00:25:06,560 --> 00:25:10,720
Speaker 5: Those systems, like most SaaS systems, were expensive and you

531
00:25:10,800 --> 00:25:13,000
Speaker 5: had to pay a lot of money for them, Right,

532
00:25:13,320 --> 00:25:17,920
Speaker 5: But today I bet some kid could vibe code KRTA

533
00:25:18,160 --> 00:25:21,359
Speaker 5: on Lovable in like ten minutes, right, now as you

534
00:25:21,400 --> 00:25:24,280
Speaker 5: get more sophisticated Series A, Series B, like you need

535
00:25:24,320 --> 00:25:27,560
Speaker 5: some more sophistication. But right now, if you're a startup,

536
00:25:27,840 --> 00:25:30,720
Speaker 5: an LLC or a C court and you're trying to

537
00:25:30,840 --> 00:25:34,600
Speaker 5: launch your business, right, how do you let more people

538
00:25:34,640 --> 00:25:37,720
Speaker 5: know that you exist. All the top venture firms A

539
00:25:37,880 --> 00:25:41,240
Speaker 5: sixteen Harry Stebbings, they're all trying to talk about distribution

540
00:25:41,760 --> 00:25:42,840
Speaker 5: as a differentiator.

541
00:25:43,080 --> 00:25:44,600
Speaker 2: You guys are distribution.

542
00:25:45,200 --> 00:25:47,080
Speaker 5: I'm sure brands have come to you and said, hey,

543
00:25:47,640 --> 00:25:50,640
Speaker 5: I'd love for you to talk about my brand, and

544
00:25:51,080 --> 00:25:53,360
Speaker 5: someone on your sales team or yourself might say, okay, hey,

545
00:25:53,359 --> 00:25:55,040
Speaker 5: it's going to be fifty grand, we'll do a couple

546
00:25:55,080 --> 00:25:57,439
Speaker 5: of ad reads right here and there and there. But

547
00:25:57,520 --> 00:26:00,560
Speaker 5: what if that person who's asking you to promote their brand, like, man,

548
00:26:01,640 --> 00:26:03,800
Speaker 5: this could be a home run, This could be the

549
00:26:03,840 --> 00:26:08,399
Speaker 5: next big thing. If you believe in it, ask for ownership,

550
00:26:08,880 --> 00:26:10,280
Speaker 5: you know, because at the end of the day, as

551
00:26:10,320 --> 00:26:12,760
Speaker 5: a founder, all you're trying to do is shorten the

552
00:26:12,760 --> 00:26:15,480
Speaker 5: distance to trust. And you guys, have earned that trust

553
00:26:15,520 --> 00:26:18,560
Speaker 5: with your audience. So if you could tell your fans, hey,

554
00:26:18,600 --> 00:26:20,440
Speaker 5: I believe so much in what Jeff and Ohm is

555
00:26:20,480 --> 00:26:24,280
Speaker 5: building that we were willing to invest and become an owner.

556
00:26:25,040 --> 00:26:26,960
Speaker 5: Then the fans will lean in and say, oh, this

557
00:26:27,080 --> 00:26:30,240
Speaker 5: isn't some paid promotion because you only own what you

558
00:26:30,440 --> 00:26:32,720
Speaker 5: believe in. You only invest in the things that you

559
00:26:32,840 --> 00:26:36,360
Speaker 5: know are true, right and authentic to who you are.

560
00:26:36,800 --> 00:26:38,399
Speaker 5: You know, and I just don't think you guys have

561
00:26:38,440 --> 00:26:40,880
Speaker 5: to reach into your pockets. I think you could reach

562
00:26:40,920 --> 00:26:44,000
Speaker 5: into your audience. And that's what hopefully you've done with

563
00:26:44,080 --> 00:26:44,760
Speaker 5: what we're building.

564
00:26:46,400 --> 00:26:48,719
Speaker 3: There's so much there and I think it's very important

565
00:26:48,800 --> 00:26:49,159
Speaker 3: right we go.

566
00:26:49,280 --> 00:26:51,240
Speaker 4: And even in the conversation we've had, it's always been

567
00:26:52,200 --> 00:26:55,679
Speaker 4: stressing the idea of equity, equity equity. How does a

568
00:26:55,720 --> 00:26:59,160
Speaker 4: person a creator know that they're at the point where

569
00:26:59,200 --> 00:27:02,040
Speaker 4: they can ask for equity and how should they approach it?

570
00:27:02,080 --> 00:27:05,040
Speaker 4: Because I think that falls into a place where it

571
00:27:05,080 --> 00:27:07,600
Speaker 4: gets tricky for them. They're like, well, my community is

572
00:27:07,600 --> 00:27:09,760
Speaker 4: this big? Like are there metrics that they should meet

573
00:27:09,760 --> 00:27:10,680
Speaker 4: before they get to that point?

574
00:27:10,880 --> 00:27:11,120
Speaker 2: Yeah?

575
00:27:11,119 --> 00:27:14,560
Speaker 5: First of all, like, you can't feed yourself on equity, right,

576
00:27:14,640 --> 00:27:17,240
Speaker 5: So I think about it as an end conversation on it,

577
00:27:17,400 --> 00:27:21,840
Speaker 5: or conversation right, Like if someone is offering you cash

578
00:27:22,359 --> 00:27:24,399
Speaker 5: right and wants to pay you to promote something that

579
00:27:24,440 --> 00:27:28,639
Speaker 5: you believe in, take the cash and see if you

580
00:27:28,680 --> 00:27:30,200
Speaker 5: could do more and get more.

581
00:27:30,840 --> 00:27:33,359
Speaker 2: Right, That's number one. You know.

582
00:27:33,400 --> 00:27:34,879
Speaker 5: The other thing is is like you'll never hit a

583
00:27:34,920 --> 00:27:37,159
Speaker 5: home run if you don't swing for the fences. So

584
00:27:37,200 --> 00:27:39,880
Speaker 5: if I said, hey, if TikTok or Instagram or YouTube

585
00:27:39,920 --> 00:27:42,240
Speaker 5: like died tomorrow, what do you have to show for

586
00:27:42,320 --> 00:27:45,480
Speaker 5: your influence. If the answer is nothing, the question is why.

587
00:27:45,680 --> 00:27:49,399
Speaker 5: It's because you haven't asked to own anything, right, And

588
00:27:49,480 --> 00:27:52,080
Speaker 5: so I think about it as like at eighty twenty

589
00:27:52,160 --> 00:27:54,800
Speaker 5: or ninety ten, Right, if you look at a portfolio, like,

590
00:27:54,840 --> 00:27:57,840
Speaker 5: do you have some small stakes and a bunch of

591
00:27:57,880 --> 00:28:02,280
Speaker 5: companies that you are passion about? Right, you can invest

592
00:28:02,359 --> 00:28:04,520
Speaker 5: because you are passionate. You might just want to be

593
00:28:04,640 --> 00:28:06,600
Speaker 5: a part of something because you want that to exist

594
00:28:06,600 --> 00:28:10,359
Speaker 5: in the world, right, But passion isn't purpose, right, Passion

595
00:28:10,400 --> 00:28:13,600
Speaker 5: isn't profit Right, Like, you might really want to build

596
00:28:13,960 --> 00:28:16,800
Speaker 5: a kiddy litter company, but your audience could give two

597
00:28:16,800 --> 00:28:18,840
Speaker 5: shits about that, So it doesn't mean you should go

598
00:28:18,840 --> 00:28:21,600
Speaker 5: out and build it with the expectation that you know your.

599
00:28:21,520 --> 00:28:22,600
Speaker 2: Audience is right for that.

600
00:28:23,080 --> 00:28:25,480
Speaker 5: Right on the other side of that, I talk to

601
00:28:25,600 --> 00:28:30,360
Speaker 5: so many creators every day that have twenty million followers

602
00:28:30,680 --> 00:28:34,280
Speaker 5: and fifty thousand, and you'd be surprised about the ones

603
00:28:34,320 --> 00:28:36,840
Speaker 5: who have fifty thousand or one hundred thousand that are

604
00:28:36,840 --> 00:28:40,320
Speaker 5: making two three million dollars a year. Right. They figured

605
00:28:40,360 --> 00:28:45,120
Speaker 5: out how to monetize their audience by providing value. Right,

606
00:28:45,640 --> 00:28:49,240
Speaker 5: You don't sell ads. If you provide value, people will

607
00:28:49,280 --> 00:28:52,800
Speaker 5: pay for that value, you know. So, so don't think

608
00:28:53,040 --> 00:28:55,280
Speaker 5: that like just because you have a small audience that

609
00:28:55,320 --> 00:28:59,120
Speaker 5: can't become life changing income. I talk to two founds yesterday.

610
00:28:59,120 --> 00:29:02,960
Speaker 5: They're just on my mind to creators yesterday. The build

611
00:29:02,960 --> 00:29:06,560
Speaker 5: it up pasta an olive oil company. Right now, they

612
00:29:06,560 --> 00:29:09,320
Speaker 5: don't have any digital marketing, they don't have any operations,

613
00:29:09,360 --> 00:29:12,600
Speaker 5: they don't have any infrastructure. Right, but I guarantee you

614
00:29:12,640 --> 00:29:15,080
Speaker 5: they're going to do seven figures this year, right, just

615
00:29:15,200 --> 00:29:19,120
Speaker 5: off the back of the fact that their audience loves

616
00:29:19,800 --> 00:29:24,200
Speaker 5: what they've built. Right. And so I think that if

617
00:29:24,200 --> 00:29:28,200
Speaker 5: you are thinking about building something, I see creators as

618
00:29:28,400 --> 00:29:30,800
Speaker 5: the co founders and capital of the future.

619
00:29:31,480 --> 00:29:36,120
Speaker 2: Let's just look at AI. Right. AI will create.

620
00:29:35,880 --> 00:29:40,320
Speaker 5: A baseline for millions of entrepreneurs who have an idea

621
00:29:40,640 --> 00:29:43,200
Speaker 5: to solve a problem or to build something. But what's

622
00:29:43,240 --> 00:29:45,320
Speaker 5: going to happen is is every single one of them

623
00:29:45,880 --> 00:29:49,760
Speaker 5: is going to compete for attention. So all three of us,

624
00:29:49,760 --> 00:29:51,200
Speaker 5: we all have the same idea. We're all living in

625
00:29:51,200 --> 00:29:54,200
Speaker 5: different places in the country. We all tell Lovable, we

626
00:29:54,240 --> 00:29:56,520
Speaker 5: all tell cursor, we all use claud code. We build

627
00:29:56,520 --> 00:30:05,360
Speaker 5: something that it's just the perfect solution to the who wins. Well,

628
00:30:05,480 --> 00:30:07,840
Speaker 5: I don't win because no one knows I exist. I

629
00:30:07,840 --> 00:30:10,520
Speaker 5: don't have an audience. Maybe I'm smarter than you guys

630
00:30:10,560 --> 00:30:13,640
Speaker 5: on business, you know, maybe I know operations better. But

631
00:30:13,760 --> 00:30:17,640
Speaker 5: like you've got millions of fans that you could say, Hey,

632
00:30:17,800 --> 00:30:20,400
Speaker 5: you guys been in the comments talking about this problem.

633
00:30:20,440 --> 00:30:21,760
Speaker 2: I've been listening. Listen and listen.

634
00:30:21,800 --> 00:30:22,120
Speaker 5: You know what.

635
00:30:22,360 --> 00:30:23,479
Speaker 2: We decided to build it.

636
00:30:23,680 --> 00:30:26,280
Speaker 5: Go check it out. First thousand people will be for free.

637
00:30:26,400 --> 00:30:28,360
Speaker 5: You know, we're creating a community. We want to hear

638
00:30:28,400 --> 00:30:32,120
Speaker 5: your feedback. You are both listening device and megaphone, and

639
00:30:32,160 --> 00:30:36,480
Speaker 5: you have a competitive advantage because you have distribution, and that,

640
00:30:37,360 --> 00:30:40,400
Speaker 5: in my view, is one of the last two remaining.

641
00:30:40,000 --> 00:30:41,200
Speaker 2: Motes left in this world.

642
00:30:41,440 --> 00:30:44,680
Speaker 5: In a world where AI will democratize access to entrepreneurship

643
00:30:44,800 --> 00:30:49,000
Speaker 5: and content creation, which is distribution and trust, and those

644
00:30:49,040 --> 00:30:51,480
Speaker 5: two things are not the same, right, Like you guys

645
00:30:51,600 --> 00:30:54,520
Speaker 5: may have distribution, people may tune in and listen.

646
00:30:54,280 --> 00:30:56,560
Speaker 2: To you, but do they trust you, right?

647
00:30:56,880 --> 00:30:59,240
Speaker 5: And that's where I think a lot of the knowledge

648
00:30:59,240 --> 00:31:03,600
Speaker 5: creators people are doctors or you know, teachers, might have

649
00:31:03,800 --> 00:31:07,040
Speaker 5: small niche followings. Those are the ones that will really

650
00:31:07,120 --> 00:31:12,120
Speaker 5: monetize their audience way more than some entertainment creator who

651
00:31:12,520 --> 00:31:16,000
Speaker 5: dances and makes funny things and has ten million followers.

652
00:31:16,160 --> 00:31:18,000
Speaker 5: But the thing is is once they try and provide

653
00:31:18,080 --> 00:31:21,080
Speaker 5: value to their audience that isn't a giggle or a laugh, right,

654
00:31:21,080 --> 00:31:23,320
Speaker 5: that audience doesn't know them for that, and so it's

655
00:31:23,320 --> 00:31:25,320
Speaker 5: hard for them to take a passion and turn that

656
00:31:25,360 --> 00:31:26,040
Speaker 5: into a profit.

657
00:31:26,520 --> 00:31:30,360
Speaker 3: Right. You're right, sorry for these long No, I mean

658
00:31:30,440 --> 00:31:31,400
Speaker 3: you was spout on right there.

659
00:31:31,760 --> 00:31:34,800
Speaker 4: We've seen it time half the time where you watch

660
00:31:34,920 --> 00:31:35,600
Speaker 4: celebrity A.

661
00:31:36,560 --> 00:31:37,520
Speaker 3: You know, we know them for this.

662
00:31:37,720 --> 00:31:39,440
Speaker 4: They try to venture off into that and it's like

663
00:31:39,520 --> 00:31:41,800
Speaker 4: nobody supports it and they're like, well what happened? Or

664
00:31:41,840 --> 00:31:44,720
Speaker 4: big corporations will say let's throw money at celebrity A

665
00:31:45,120 --> 00:31:47,760
Speaker 4: and try to transition into this unless it and then

666
00:31:47,840 --> 00:31:49,520
Speaker 4: it doesn't work and they're like what happens.

667
00:31:49,680 --> 00:31:51,760
Speaker 3: Yeah, they don't know them form that the trust isn't there.

668
00:31:51,960 --> 00:31:54,480
Speaker 5: Yeah, And look, I teach founders all day because that's

669
00:31:54,480 --> 00:31:56,800
Speaker 5: the business that I'm in. My job is to give

670
00:31:56,920 --> 00:32:00,240
Speaker 5: founders and operators a superpower and that's super power is

671
00:32:00,280 --> 00:32:03,320
Speaker 5: trust and distribution through a network of creators who are

672
00:32:03,360 --> 00:32:06,360
Speaker 5: passionate and believers in the things that you're building. Right.

673
00:32:07,960 --> 00:32:10,560
Speaker 5: But the problem is is like what are you famous for?

674
00:32:11,000 --> 00:32:13,880
Speaker 5: What is your influence? I always use the example of

675
00:32:13,960 --> 00:32:16,480
Speaker 5: like everyone be like, oh I wish Zendia was the

676
00:32:16,520 --> 00:32:19,200
Speaker 5: face of my brand. I'm like, great, I hope you

677
00:32:19,240 --> 00:32:22,280
Speaker 5: have twenty million dollars to let the world know that

678
00:32:22,360 --> 00:32:26,400
Speaker 5: she exists because she's not a native content creator. It's

679
00:32:26,400 --> 00:32:28,200
Speaker 5: like back in the day, everyone wanted an athlete on

680
00:32:28,240 --> 00:32:28,920
Speaker 5: their cap table.

681
00:32:29,480 --> 00:32:31,840
Speaker 2: That's cool, they got capital, right.

682
00:32:32,080 --> 00:32:35,680
Speaker 5: But until Lebron James talks about your brand, his dollar's

683
00:32:35,720 --> 00:32:36,640
Speaker 5: worth the same as mine.

684
00:32:37,280 --> 00:32:37,520
Speaker 2: Right.

685
00:32:37,840 --> 00:32:42,160
Speaker 5: And if a creator isn't unfortunately opening people up into

686
00:32:42,200 --> 00:32:45,560
Speaker 5: their lives, into their daily routine, right, which a lot

687
00:32:45,600 --> 00:32:48,760
Speaker 5: of people are now, even like a doctor creator who's

688
00:32:49,080 --> 00:32:52,520
Speaker 5: known for oncology or dermatology is taking people through their

689
00:32:52,600 --> 00:32:54,440
Speaker 5: day so they can talk about what they eat and

690
00:32:54,480 --> 00:32:57,000
Speaker 5: what they wear and then what they put in their body. Right,

691
00:32:57,840 --> 00:33:00,600
Speaker 5: that means that they can diversify that truck to cross

692
00:33:00,680 --> 00:33:04,479
Speaker 5: things that they could monetize not through ads, but solving

693
00:33:04,520 --> 00:33:08,160
Speaker 5: problems for their fans, right versus you know, someone who's

694
00:33:08,200 --> 00:33:11,280
Speaker 5: famous like Timothy Challonmey would be great, but like you

695
00:33:11,400 --> 00:33:13,880
Speaker 5: really need to have an engine if you're going to

696
00:33:13,920 --> 00:33:16,680
Speaker 5: put someone like that inside your business to tell the

697
00:33:16,680 --> 00:33:20,160
Speaker 5: world that he's a part of it, right versus you guys,

698
00:33:20,160 --> 00:33:22,280
Speaker 5: you have a platform. You can get on here and

699
00:33:22,360 --> 00:33:24,720
Speaker 5: you can talk to your fans and they they're they're

700
00:33:24,800 --> 00:33:26,440
Speaker 5: leaning in. What are you going to tell me that's

701
00:33:26,440 --> 00:33:27,960
Speaker 5: going to change my life? Right?

702
00:33:28,000 --> 00:33:29,120
Speaker 2: How are you going to help me?

703
00:33:29,200 --> 00:33:32,239
Speaker 5: And that trust is why I say it's earned, you know,

704
00:33:32,520 --> 00:33:36,200
Speaker 5: and I fear I have, like this huge fear that

705
00:33:37,080 --> 00:33:39,760
Speaker 5: much like the wealth gap in this country, the creator

706
00:33:39,800 --> 00:33:43,520
Speaker 5: gap will be the same. Right because if you think

707
00:33:43,560 --> 00:33:45,920
Speaker 5: about it, and let me know if this is too

708
00:33:45,920 --> 00:33:48,240
Speaker 5: long of a rant, but just like just be me.

709
00:33:48,320 --> 00:33:51,960
Speaker 5: I've been meaning to say this somewhere like AI will

710
00:33:52,000 --> 00:33:56,959
Speaker 5: democratize access to content and because the platforms won't deny

711
00:33:57,200 --> 00:34:00,560
Speaker 5: who is real or not because they're monetized so much

712
00:34:00,560 --> 00:34:01,320
Speaker 5: through ads.

713
00:34:01,040 --> 00:34:02,240
Speaker 2: With virtual influencers.

714
00:34:02,800 --> 00:34:05,520
Speaker 5: Right, what's going to happen is is everyone who's created

715
00:34:05,520 --> 00:34:08,440
Speaker 5: brand equity in a PREII world is going to continue

716
00:34:08,480 --> 00:34:11,200
Speaker 5: to grow and lift. And I reckon it to like

717
00:34:11,239 --> 00:34:15,480
Speaker 5: Samuel L. Jackson's voice, right, you know that voice. So

718
00:34:15,480 --> 00:34:17,480
Speaker 5: if you're watching an animated film and you hear it,

719
00:34:17,520 --> 00:34:18,600
Speaker 5: you're like, oh, there's Samuel L.

720
00:34:18,640 --> 00:34:19,040
Speaker 2: Jackson.

721
00:34:19,480 --> 00:34:23,080
Speaker 5: But if you don't know the voice, right, and eleven

722
00:34:23,200 --> 00:34:27,600
Speaker 5: Labs can create any voice for basically zero dollars, then

723
00:34:27,640 --> 00:34:32,560
Speaker 5: every other voice is worthless, right, And so everyone who

724
00:34:32,800 --> 00:34:36,400
Speaker 5: is a voice actor goes to zero. And in the

725
00:34:36,440 --> 00:34:39,880
Speaker 5: world of creators, trust is earned over time, and so

726
00:34:39,920 --> 00:34:41,879
Speaker 5: those people who have earned it, you see their face,

727
00:34:41,920 --> 00:34:44,400
Speaker 5: You recognize their face. In a world where you're going

728
00:34:44,480 --> 00:34:49,799
Speaker 5: to hundred x the faces in the platforms and a

729
00:34:49,920 --> 00:34:52,680
Speaker 5: thousand x the amount of content that you can see

730
00:34:52,680 --> 00:34:55,440
Speaker 5: with everyone making clips and all these virtual influencers, it's like,

731
00:34:55,960 --> 00:34:59,440
Speaker 5: you're going to stick to who you know, right, and

732
00:34:59,480 --> 00:35:01,520
Speaker 5: that value you Like you guys who have been here

733
00:35:01,560 --> 00:35:05,360
Speaker 5: in the pre AI world, your IP and worth.

734
00:35:05,200 --> 00:35:06,160
Speaker 2: Is going to tenax.

735
00:35:06,239 --> 00:35:09,640
Speaker 5: So don't sell yet, don't get out the game just yet,

736
00:35:09,640 --> 00:35:12,160
Speaker 5: I'm telling you the wave, the monetization wave is coming.

737
00:35:12,440 --> 00:35:15,520
Speaker 1: So do you think that creators that are not in

738
00:35:15,560 --> 00:35:17,759
Speaker 1: it right now, they're not going to be able to

739
00:35:17,800 --> 00:35:21,799
Speaker 1: make content once AI influencers. What you're essentially saying is

740
00:35:21,840 --> 00:35:26,120
Speaker 1: AI influences is going to kind of wipe out a

741
00:35:26,160 --> 00:35:33,120
Speaker 1: lot of human influencers except for established brands, because those

742
00:35:33,239 --> 00:35:37,080
Speaker 1: established brands already have a following, so they've already done

743
00:35:37,120 --> 00:35:40,920
Speaker 1: the leg work, so they'll continue to go, but everybody

744
00:35:41,000 --> 00:35:43,279
Speaker 1: else will kind of get hit in the tsunami.

745
00:35:44,920 --> 00:35:46,799
Speaker 5: I think about it like I'm on the side of

746
00:35:46,840 --> 00:35:52,120
Speaker 5: humans only, right, But let's just use and until we

747
00:35:52,200 --> 00:35:55,360
Speaker 5: as a society decide that we will not accept virtual

748
00:35:55,360 --> 00:35:58,520
Speaker 5: influencers holding up a product that they say they've tried

749
00:35:58,600 --> 00:36:01,759
Speaker 5: and has helped them lose fifty pounds, right for us

750
00:36:01,760 --> 00:36:05,920
Speaker 5: to say, you're not real? Why are you selling me

751
00:36:06,000 --> 00:36:08,680
Speaker 5: something when you have no real experience? Like, we have

752
00:36:08,760 --> 00:36:11,600
Speaker 5: to make a decision as a society. Is that is

753
00:36:11,600 --> 00:36:15,279
Speaker 5: that correct or not? If I'm a marketer, I've got

754
00:36:15,320 --> 00:36:18,279
Speaker 5: to make a decision do I want to lie to

755
00:36:18,480 --> 00:36:22,319
Speaker 5: my potential customers? You know, because right now, if I

756
00:36:22,360 --> 00:36:26,200
Speaker 5: create a ugc Army, I might make one hundred or

757
00:36:26,200 --> 00:36:29,640
Speaker 5: one thousand creators a part of my affiliate army. I

758
00:36:29,680 --> 00:36:31,839
Speaker 5: want to go source them. I want to go find them.

759
00:36:32,160 --> 00:36:35,120
Speaker 5: They're real humans. I seed that product out there, they

760
00:36:35,120 --> 00:36:37,959
Speaker 5: try it, and they have real feedback, and they jump

761
00:36:37,960 --> 00:36:40,120
Speaker 5: in front of the camera and they make something that

762
00:36:40,160 --> 00:36:43,080
Speaker 5: hopefully drives sales because that's how they earn money as

763
00:36:43,120 --> 00:36:45,879
Speaker 5: an affiliate. Right. Other people who are just getting into

764
00:36:45,880 --> 00:36:48,399
Speaker 5: the content creation game, you know, the way you cut

765
00:36:48,440 --> 00:36:50,640
Speaker 5: your teeth is you get one hundred or two hundred

766
00:36:50,680 --> 00:36:52,840
Speaker 5: bucks to make, like, you know, a thirty second video,

767
00:36:52,880 --> 00:36:54,920
Speaker 5: and like that's how you learn how to create viral

768
00:36:54,960 --> 00:36:57,680
Speaker 5: hooks and what your fans really want, what the algorithm

769
00:36:57,719 --> 00:37:03,319
Speaker 5: cares about. But I can make one hundred thousand variations

770
00:37:03,360 --> 00:37:07,239
Speaker 5: of that video for like a few hundred dollars today, right,

771
00:37:08,200 --> 00:37:10,600
Speaker 5: and you wouldn't be able to know if that person's

772
00:37:10,640 --> 00:37:16,279
Speaker 5: real or not, and if it works, I can instantly

773
00:37:16,320 --> 00:37:19,279
Speaker 5: make a hundred more. Right. And if I want to

774
00:37:19,320 --> 00:37:22,120
Speaker 5: create what I call hyper personalization at scale, I mean,

775
00:37:22,200 --> 00:37:25,160
Speaker 5: we have so much data on all of our consumers

776
00:37:25,520 --> 00:37:28,359
Speaker 5: that the next time you open up Instagram, you might

777
00:37:28,440 --> 00:37:30,040
Speaker 5: see if an ad that says.

778
00:37:29,880 --> 00:37:30,600
Speaker 2: Hey, what's up?

779
00:37:30,880 --> 00:37:33,359
Speaker 5: Was up Troy, like I know you, you know you

780
00:37:33,400 --> 00:37:35,279
Speaker 5: live here and you got two kids and you do

781
00:37:35,320 --> 00:37:37,440
Speaker 5: all these things like here's this product, like I know

782
00:37:37,480 --> 00:37:39,240
Speaker 5: you were just shoping. You're like, holy shit, this person

783
00:37:39,320 --> 00:37:42,200
Speaker 5: like knows me and and wait a minute, that's Michael.

784
00:37:42,400 --> 00:37:44,720
Speaker 5: That's like Mike Tyson talking to me and his voice

785
00:37:44,760 --> 00:37:47,880
Speaker 5: with his face. But that's what the Cobby lame thing is.

786
00:37:47,880 --> 00:37:51,280
Speaker 5: It's about hyper personalization at scale. So there's like virtual

787
00:37:51,320 --> 00:37:53,799
Speaker 5: influencers that are competing with humans that we've got as

788
00:37:53,840 --> 00:37:57,880
Speaker 5: society decide, are we going to deny this creator economy

789
00:37:57,920 --> 00:38:01,200
Speaker 5: from being able to break through the noise? Right? And

790
00:38:01,239 --> 00:38:05,120
Speaker 5: then it's like, you know, imagine you're shopping on the

791
00:38:05,160 --> 00:38:08,160
Speaker 5: Skim's website and Kim shows up and she's like, I

792
00:38:08,160 --> 00:38:10,200
Speaker 5: don't like that dress on you because you could digitally

793
00:38:10,200 --> 00:38:12,480
Speaker 5: try it on. It's a model's been trained with her

794
00:38:12,560 --> 00:38:15,880
Speaker 5: voice generative AI can show you who she is, and like,

795
00:38:16,000 --> 00:38:18,960
Speaker 5: that is a world that will exist. And the reason

796
00:38:19,000 --> 00:38:21,760
Speaker 5: why it will exist is because when Kim tells you

797
00:38:21,760 --> 00:38:25,800
Speaker 5: you look fabulous, right, and you know it's not Kim,

798
00:38:26,239 --> 00:38:30,000
Speaker 5: You'll buy anyway, right, you will?

799
00:38:31,360 --> 00:38:36,640
Speaker 4: You know this is really interesting. So there's a couple

800
00:38:36,640 --> 00:38:40,160
Speaker 4: of things. Right, Obviously, we need to figure out the

801
00:38:40,200 --> 00:38:43,360
Speaker 4: creator economy because it is evolving, and then the equity

802
00:38:43,360 --> 00:38:47,920
Speaker 4: conversation is definitely a part of it. Is there a

803
00:38:47,960 --> 00:38:50,319
Speaker 4: world where you're pairing both, right, Like you obviously speak

804
00:38:50,360 --> 00:38:52,640
Speaker 4: to founders and you speak to creators. How do we

805
00:38:52,719 --> 00:38:55,840
Speaker 4: get that creator to say, hey, I know there's a

806
00:38:55,840 --> 00:38:58,680
Speaker 4: founder who's looking for somebody just like you, right, or

807
00:38:58,719 --> 00:39:00,760
Speaker 4: a founder to say, I know that the exact creator

808
00:39:00,840 --> 00:39:02,800
Speaker 4: you need to push that product?

809
00:39:03,040 --> 00:39:06,799
Speaker 2: Yeah, how does that work in your world? So what

810
00:39:06,960 --> 00:39:08,239
Speaker 2: I built at home.

811
00:39:09,840 --> 00:39:15,920
Speaker 5: Is infrastructure to allow partnerships to happen at scale, to

812
00:39:16,000 --> 00:39:19,360
Speaker 5: allow founders and creators to build these audience first companies together.

813
00:39:19,920 --> 00:39:22,160
Speaker 2: Let's call it the church. There was no church. To

814
00:39:22,200 --> 00:39:22,720
Speaker 2: get married.

815
00:39:22,760 --> 00:39:24,839
Speaker 5: You call CAA, you say who's on the roster. I'm

816
00:39:24,840 --> 00:39:27,200
Speaker 5: building this cool company. They just tell you who's in

817
00:39:27,239 --> 00:39:30,480
Speaker 5: their box, and then you spend six months negotiating and

818
00:39:30,520 --> 00:39:32,920
Speaker 5: spend fifty thousand dollars in legal fees. Like that doesn't

819
00:39:32,960 --> 00:39:35,560
Speaker 5: scale for the ninety nine percent of us who are

820
00:39:35,560 --> 00:39:38,799
Speaker 5: trying to build something. So we built the church. Then

821
00:39:38,840 --> 00:39:41,760
Speaker 5: the question is like, how do you facilitate more dates?

822
00:39:42,120 --> 00:39:46,040
Speaker 5: So we built a marketplace. There are millions of operators

823
00:39:46,040 --> 00:39:49,600
Speaker 5: out there that are building things that have the operational excellence,

824
00:39:49,640 --> 00:39:53,680
Speaker 5: the infrastructure, the project management, the heart and grit to

825
00:39:53,680 --> 00:39:58,839
Speaker 5: build something, but they lack distribution, they lack trust. So

826
00:39:58,880 --> 00:40:02,120
Speaker 5: how do you find the creators who want to be

827
00:40:02,200 --> 00:40:04,759
Speaker 5: co founders, who want to be ambassadors, who want to

828
00:40:04,760 --> 00:40:06,880
Speaker 5: be invested in the success. And so today we have

829
00:40:06,960 --> 00:40:09,719
Speaker 5: over ten thousand creators who have raised their hand, and

830
00:40:09,719 --> 00:40:11,719
Speaker 5: when they come on board, they tell us just one thing.

831
00:40:11,760 --> 00:40:15,000
Speaker 5: Because I can scrape anything about a creator online, I

832
00:40:15,040 --> 00:40:18,160
Speaker 5: can build really rich audience personas to know when that

833
00:40:18,200 --> 00:40:21,200
Speaker 5: creator talks, who listens, and what product will they buy?

834
00:40:21,200 --> 00:40:23,399
Speaker 5: So I should know what product they should partner with.

835
00:40:23,680 --> 00:40:25,960
Speaker 5: But what I don't know from a creator is what

836
00:40:26,000 --> 00:40:29,280
Speaker 5: are you passionate about? Like what's the one dream company

837
00:40:29,280 --> 00:40:30,800
Speaker 5: you'd love to build or start?

838
00:40:31,400 --> 00:40:31,560
Speaker 3: You know?

839
00:40:31,880 --> 00:40:33,960
Speaker 5: And what's happened is is that when you when you

840
00:40:34,000 --> 00:40:37,920
Speaker 5: get that piece of information and then you map that

841
00:40:38,000 --> 00:40:40,520
Speaker 5: to the audience that they talk to that engages with them,

842
00:40:41,120 --> 00:40:44,080
Speaker 5: and then you have thousands of operators on our platform

843
00:40:44,080 --> 00:40:45,520
Speaker 5: on the other side, and you find the two that

844
00:40:45,560 --> 00:40:48,680
Speaker 5: are like, holy shit, that's exactly what I was dreaming

845
00:40:48,680 --> 00:40:50,840
Speaker 5: of building. Last week, we had a conversation with the

846
00:40:50,840 --> 00:40:54,320
Speaker 5: creator has five million followers, and she spent one hundred

847
00:40:54,320 --> 00:40:56,360
Speaker 5: thousand dollars of your own money trying to build this

848
00:40:56,440 --> 00:40:59,000
Speaker 5: product for six months and just couldn't make it work

849
00:40:59,280 --> 00:41:01,480
Speaker 5: because her super power and where she spends her time

850
00:41:01,920 --> 00:41:04,880
Speaker 5: is storytelling. But when I got her on the phone

851
00:41:05,440 --> 00:41:08,440
Speaker 5: with the two founders that were building this incredible product,

852
00:41:09,120 --> 00:41:10,440
Speaker 5: you know, and we were going to give her some

853
00:41:10,480 --> 00:41:13,760
Speaker 5: cash and some equity, she was like, listen, listen, I've

854
00:41:13,880 --> 00:41:16,240
Speaker 5: dreamed of building this. This is exactly what I always

855
00:41:16,239 --> 00:41:18,799
Speaker 5: wanted to exist in the world. Can I lean in?

856
00:41:19,120 --> 00:41:21,040
Speaker 5: Can I be the co founder? Right?

857
00:41:21,640 --> 00:41:26,120
Speaker 2: And right now, there's no place to find those partnerships

858
00:41:26,160 --> 00:41:29,240
Speaker 2: to marry people who are building things with incredible stories

859
00:41:29,280 --> 00:41:33,280
Speaker 2: to tell, with the incredible storytellers that want to build.

860
00:41:33,880 --> 00:41:38,560
Speaker 5: Right. We need more coos in the creator economy, right,

861
00:41:38,680 --> 00:41:41,160
Speaker 5: You need more operators. Don't think that Jake Paul and

862
00:41:41,200 --> 00:41:44,200
Speaker 5: mister Bees don't have someone behind them that is driving

863
00:41:44,239 --> 00:41:47,360
Speaker 5: the operations of this empire, right, So how do you

864
00:41:47,440 --> 00:41:50,160
Speaker 5: do that for the middle class? That's what I'm going

865
00:41:50,200 --> 00:41:52,279
Speaker 5: after is we want to be able to create the

866
00:41:52,320 --> 00:41:57,680
Speaker 5: marketplace where creators who want to stop renting their audience

867
00:41:57,680 --> 00:42:01,560
Speaker 5: for brand partnerships and want to start building brands for

868
00:42:01,600 --> 00:42:03,719
Speaker 5: their audience. You can go find the people that they

869
00:42:03,719 --> 00:42:06,919
Speaker 5: can go build with. And for the operators who know

870
00:42:07,080 --> 00:42:09,000
Speaker 5: that there is a gap in the market and know

871
00:42:09,080 --> 00:42:12,200
Speaker 5: the incumbent is a shit sandwich and they can absolutely

872
00:42:12,280 --> 00:42:14,600
Speaker 5: take market share from them, but just don't have the

873
00:42:14,680 --> 00:42:18,400
Speaker 5: capital or the resources to reach the audience and the

874
00:42:18,440 --> 00:42:22,799
Speaker 5: customers at scale. There are creators and athletes and celebrities

875
00:42:22,840 --> 00:42:25,799
Speaker 5: and musicians out there that are hungry to build, and

876
00:42:25,840 --> 00:42:28,040
Speaker 5: we have them on our platform, and that's what we

877
00:42:28,080 --> 00:42:28,759
Speaker 5: want to be able to do.

878
00:42:29,040 --> 00:42:29,960
Speaker 2: Create matches.

879
00:42:30,320 --> 00:42:33,000
Speaker 5: Maybe they turn into a date, maybe they turn into

880
00:42:33,000 --> 00:42:35,640
Speaker 5: a marriage, and if they do, great, We built the church.

881
00:42:35,640 --> 00:42:37,400
Speaker 5: You don't have to spend fifty thousand dollars trying to

882
00:42:37,400 --> 00:42:38,600
Speaker 5: figure out how to get it done.

883
00:42:38,760 --> 00:42:41,000
Speaker 4: How do you structure those type of deals? Is there

884
00:42:41,040 --> 00:42:44,319
Speaker 4: more of an ass from the creator right, like you

885
00:42:44,400 --> 00:42:46,200
Speaker 4: may have to do this, do this, do this, do

886
00:42:46,280 --> 00:42:50,439
Speaker 4: this right in that scenario, Like what would be an

887
00:42:50,520 --> 00:42:52,279
Speaker 4: ideal like or hypothetical.

888
00:42:52,320 --> 00:42:56,200
Speaker 5: It's a great question, and that's the biggest gap. And

889
00:42:56,239 --> 00:42:58,839
Speaker 5: I think two things. One is like people are bad negotiators.

890
00:42:59,280 --> 00:43:01,840
Speaker 5: Right Number one and two is they don't know the

891
00:43:01,880 --> 00:43:04,200
Speaker 5: levers that they can pull. So I tried to create

892
00:43:04,239 --> 00:43:06,120
Speaker 5: a framework, and I think about it as three buckets.

893
00:43:06,320 --> 00:43:09,160
Speaker 5: Is someone an advisor, an ambassador, or a co founder?

894
00:43:09,760 --> 00:43:10,000
Speaker 2: Right?

895
00:43:11,400 --> 00:43:15,160
Speaker 5: And you should think about the time commitment that you

896
00:43:15,239 --> 00:43:18,239
Speaker 5: put into something should be directly correlated to the compensation

897
00:43:18,680 --> 00:43:21,320
Speaker 5: that you should expect to pay. So if I said, hey, guys,

898
00:43:22,760 --> 00:43:25,279
Speaker 5: I want every week on your podcast for you to

899
00:43:25,320 --> 00:43:28,920
Speaker 5: talk about Home and every time that you show up

900
00:43:28,960 --> 00:43:30,319
Speaker 5: to an event, I want you to wear a Home

901
00:43:30,400 --> 00:43:33,840
Speaker 5: shirt and you can never talk about any other equity

902
00:43:33,840 --> 00:43:34,800
Speaker 5: management platform.

903
00:43:35,040 --> 00:43:36,480
Speaker 2: And I'm gonna give you no cash.

904
00:43:36,280 --> 00:43:40,160
Speaker 5: And a quarter point, you'd be like f that, right,

905
00:43:40,320 --> 00:43:43,640
Speaker 5: Like that's just not worth my time. Right. But if

906
00:43:43,640 --> 00:43:46,239
Speaker 5: I said, hey, I'm going to give you a retainer, right,

907
00:43:46,239 --> 00:43:48,160
Speaker 5: I'm gonna make you a co founder and you're gonna

908
00:43:48,200 --> 00:43:51,080
Speaker 5: have twenty percent of the business, you could say, hey,

909
00:43:51,239 --> 00:43:52,840
Speaker 5: like I'm gonna.

910
00:43:52,560 --> 00:43:55,799
Speaker 4: Sells brought to you by Yeah Home Dot.

911
00:43:55,800 --> 00:43:58,840
Speaker 2: Hey this is great, it's check out Jeff Brummer.

912
00:43:59,560 --> 00:44:02,480
Speaker 5: No, but like that's it, right, And so you want

913
00:44:02,480 --> 00:44:04,879
Speaker 5: to think about what are the levers that you can pull?

914
00:44:05,600 --> 00:44:08,319
Speaker 5: And I try and advise people to think about think

915
00:44:08,360 --> 00:44:11,799
Speaker 5: about your So I made a post on LinkedIn if

916
00:44:11,840 --> 00:44:15,480
Speaker 5: anyone is out there listening, I'm big on LinkedIn just

917
00:44:15,520 --> 00:44:17,520
Speaker 5: because I'm trying to provide all the value that I

918
00:44:17,560 --> 00:44:20,319
Speaker 5: wish I had when I was building. And I think

919
00:44:20,320 --> 00:44:24,799
Speaker 5: about things in three layers, trust, distribution, and amplification. So

920
00:44:24,840 --> 00:44:29,160
Speaker 5: think about your brand, your business as a movie poster.

921
00:44:30,080 --> 00:44:33,600
Speaker 5: Who are the Avengers team that's standing in the front.

922
00:44:34,200 --> 00:44:38,440
Speaker 5: Who could best represent your brand and give your brand

923
00:44:38,440 --> 00:44:39,239
Speaker 5: the trust it.

924
00:44:39,200 --> 00:44:40,800
Speaker 2: Needs to accelerate its success?

925
00:44:41,360 --> 00:44:44,960
Speaker 5: Right? Who are the one, two, three, five people put

926
00:44:45,000 --> 00:44:46,240
Speaker 5: that Avengers team together?

927
00:44:46,760 --> 00:44:46,960
Speaker 2: Right?

928
00:44:47,680 --> 00:44:51,759
Speaker 5: Those are your anchors, those are your co founders. I

929
00:44:51,840 --> 00:44:56,080
Speaker 5: call that your creator advisory board, right, And the way

930
00:44:56,120 --> 00:45:00,520
Speaker 5: to think about that team is what is the incentive structure?

931
00:45:00,800 --> 00:45:03,360
Speaker 5: And on the own website we share this framework. But like,

932
00:45:03,360 --> 00:45:06,400
Speaker 5: what is the incentive for someone that maybe is way

933
00:45:06,480 --> 00:45:08,399
Speaker 5: out of my reach? Like I could never get Troy

934
00:45:08,480 --> 00:45:11,919
Speaker 5: Mashad right, But like if I said, hey, I want

935
00:45:11,960 --> 00:45:13,640
Speaker 5: you to talk about my brand, do all these different things?

936
00:45:13,640 --> 00:45:16,839
Speaker 5: Like you know what, I'm putting this creative advisory board together.

937
00:45:16,880 --> 00:45:19,560
Speaker 5: You guys have always talked about ownership. I would love

938
00:45:19,600 --> 00:45:21,879
Speaker 5: for you to join this advisor board. All I ask

939
00:45:22,040 --> 00:45:24,480
Speaker 5: is that once a quarter, you spend thirty minutes with

940
00:45:24,520 --> 00:45:26,560
Speaker 5: me to give me the insight that you are hearing

941
00:45:26,560 --> 00:45:30,400
Speaker 5: from your audience about equity and ownership, right, and you

942
00:45:30,440 --> 00:45:33,120
Speaker 5: start to build a relationship. And you know what happens

943
00:45:33,760 --> 00:45:39,160
Speaker 5: is people do more when they're invested and believe in something,

944
00:45:39,320 --> 00:45:43,160
Speaker 5: and then they'll talk about it right behind this army

945
00:45:43,160 --> 00:45:47,160
Speaker 5: of creative advisory board, I would think about, Okay, who

946
00:45:47,239 --> 00:45:50,920
Speaker 5: are my amplifiers, you know? And I think about that

947
00:45:50,960 --> 00:45:53,839
Speaker 5: as paid partnerships creators that yes, you want to put

948
00:45:53,880 --> 00:45:56,799
Speaker 5: some money in people's pocket. The best way to build

949
00:45:56,800 --> 00:46:00,279
Speaker 5: a relationship with someone is to give them some money. Right.

950
00:46:00,400 --> 00:46:05,080
Speaker 5: When you start feeding people, right, people start coming back, right.

951
00:46:05,280 --> 00:46:08,759
Speaker 5: They know that, Like you're a part of that food chain. Right,

952
00:46:09,200 --> 00:46:12,319
Speaker 5: So who can you have some paid partnerships with? And

953
00:46:12,360 --> 00:46:16,759
Speaker 5: then who is the army of UGC creators and affiliates? Right?

954
00:46:17,080 --> 00:46:19,200
Speaker 5: And if you have a good creator advisory board, what

955
00:46:19,200 --> 00:46:20,759
Speaker 5: I would say is like, even if it's one or

956
00:46:20,800 --> 00:46:24,640
Speaker 5: two people, go find a community of affiliates that will

957
00:46:24,719 --> 00:46:28,759
Speaker 5: just work on like CPA or just paid performance, meaning

958
00:46:28,800 --> 00:46:31,200
Speaker 5: like if I'm driving sales of a consumer tech app,

959
00:46:31,320 --> 00:46:35,040
Speaker 5: or something on Amazon or drink whatever it is, doesn't matter, right,

960
00:46:35,280 --> 00:46:38,799
Speaker 5: you want to just pay them when they perform, right,

961
00:46:39,160 --> 00:46:41,120
Speaker 5: But to recruit them. You know what would be really

962
00:46:41,200 --> 00:46:44,839
Speaker 5: cool if you got you know, Mark Heimen or Eva

963
00:46:44,880 --> 00:46:48,600
Speaker 5: longor or mister Beast or someone with some cultural cachet

964
00:46:48,640 --> 00:46:50,400
Speaker 5: that can jump on a webinar with a hundred of

965
00:46:50,440 --> 00:46:53,239
Speaker 5: these people to hear from you the founder and that

966
00:46:53,360 --> 00:46:57,520
Speaker 5: creator storyteller, to draft off that excitement and go, holy shit,

967
00:46:57,520 --> 00:46:59,080
Speaker 5: did you just hear what Troy and Mishad we're talking

968
00:46:59,120 --> 00:47:01,719
Speaker 5: about with home Like man, Like now they can go

969
00:47:01,880 --> 00:47:04,960
Speaker 5: out and make better content because they can reference in

970
00:47:05,000 --> 00:47:07,160
Speaker 5: the video like, oh man, you know tryum or shop

971
00:47:07,160 --> 00:47:09,279
Speaker 5: and you're doing this, this and that and like that

972
00:47:09,400 --> 00:47:13,279
Speaker 5: through their audience and fans lean in and so structuring

973
00:47:13,320 --> 00:47:16,919
Speaker 5: these deals means that you need to know two things.

974
00:47:17,040 --> 00:47:20,400
Speaker 5: One is is like what's going to drive a business impact?

975
00:47:20,960 --> 00:47:23,960
Speaker 5: Like if you had that Ferrari on your wall waking

976
00:47:24,040 --> 00:47:26,640
Speaker 5: up and every day you dreamed of hitting it, or

977
00:47:26,640 --> 00:47:29,120
Speaker 5: if you want to lose twenty pounds. You can't just

978
00:47:29,160 --> 00:47:31,560
Speaker 5: set out a goal without knowing what the next milestone is.

979
00:47:31,560 --> 00:47:33,719
Speaker 5: So set smaller milestones that are going to help you

980
00:47:33,760 --> 00:47:36,720
Speaker 5: get there right and think about how to reverse engineer

981
00:47:36,719 --> 00:47:40,320
Speaker 5: those milestones to the person that has your audience's attention.

982
00:47:40,400 --> 00:47:41,759
Speaker 5: And can you say, hey, look, I want you to

983
00:47:41,840 --> 00:47:45,600
Speaker 5: do these five things right and then.

984
00:47:46,040 --> 00:47:48,680
Speaker 2: Figure out what are all the levers? Right?

985
00:47:48,719 --> 00:47:53,400
Speaker 5: Get knowledgeable, category, exclusivity, white listing, you know, do you

986
00:47:53,680 --> 00:47:54,239
Speaker 5: know should I?

987
00:47:54,560 --> 00:47:57,160
Speaker 2: Should I? Is it paid promotion? You know?

988
00:47:57,280 --> 00:47:58,960
Speaker 5: Like are they going to show up, like when they

989
00:47:59,040 --> 00:48:01,160
Speaker 5: jump on a podcast? Can they talk about it in

990
00:48:01,200 --> 00:48:04,160
Speaker 5: their Lincoln bio? Does it say hashtag owner of you know,

991
00:48:04,200 --> 00:48:07,480
Speaker 5: whatever your brand is. These are little levers that can

992
00:48:07,600 --> 00:48:11,319
Speaker 5: really make a difference if you put them in an agreement. Right.

993
00:48:12,080 --> 00:48:14,040
Speaker 5: So there's a lot more behind that, but you know,

994
00:48:14,239 --> 00:48:16,120
Speaker 5: I think those are just good frameworks for folks to

995
00:48:16,480 --> 00:48:17,080
Speaker 5: learn and listen.

996
00:48:17,239 --> 00:48:18,920
Speaker 3: What's to create a stock option pool?

997
00:48:20,120 --> 00:48:20,359
Speaker 2: Yeah?

998
00:48:20,440 --> 00:48:24,239
Speaker 5: Look, I think when you're building a business and just

999
00:48:24,400 --> 00:48:29,239
Speaker 5: just remember Silicon Valley and public companies are not stupid, right,

1000
00:48:30,000 --> 00:48:32,840
Speaker 5: they call them golden handcuffs. They have an ESOP and

1001
00:48:32,880 --> 00:48:35,799
Speaker 5: employee stock option pool, right, And if you work in

1002
00:48:35,800 --> 00:48:38,120
Speaker 5: Silicon Valley and you work for a hot startup, it's

1003
00:48:38,200 --> 00:48:41,240
Speaker 5: all about the options, right. You hear the graffiti artists

1004
00:48:41,239 --> 00:48:43,400
Speaker 5: that Facebook made a million bucks, and you know, the

1005
00:48:43,520 --> 00:48:46,040
Speaker 5: secretary of this company made a million bucks. Like, when

1006
00:48:46,040 --> 00:48:48,200
Speaker 5: you work for these startups, you're making a salary, but

1007
00:48:48,239 --> 00:48:50,600
Speaker 5: what they're trying to do is to get you to

1008
00:48:50,680 --> 00:48:54,000
Speaker 5: stick around and work your ass off long enough so

1009
00:48:54,040 --> 00:48:55,200
Speaker 5: that they can have an outcome.

1010
00:48:55,360 --> 00:48:57,360
Speaker 2: And ideally you participate in that.

1011
00:48:57,480 --> 00:49:01,239
Speaker 5: And that's what an esop is, right, and so why

1012
00:49:01,239 --> 00:49:03,000
Speaker 5: shouldn't the middle class have that?

1013
00:49:03,840 --> 00:49:04,040
Speaker 2: You know?

1014
00:49:05,120 --> 00:49:10,080
Speaker 5: So for me, I think about this problem around the

1015
00:49:10,200 --> 00:49:12,560
Speaker 5: eight percent of businesses in this country who don't use

1016
00:49:12,600 --> 00:49:16,720
Speaker 5: ownership as an incentive. Right. That means thirty million businesses

1017
00:49:16,760 --> 00:49:19,480
Speaker 5: don't use profit share, rev share or equity to incentivize

1018
00:49:19,480 --> 00:49:22,279
Speaker 5: their employees the same way public companies and private companies do.

1019
00:49:22,920 --> 00:49:24,279
Speaker 2: Right, So how do we solve that?

1020
00:49:24,920 --> 00:49:27,080
Speaker 5: Well, we're not going to solve it tomorrow because the

1021
00:49:27,280 --> 00:49:29,920
Speaker 5: education gap is what holds us back. People don't know

1022
00:49:29,960 --> 00:49:32,080
Speaker 5: what ownership is or why I even want it, what's

1023
00:49:32,080 --> 00:49:36,400
Speaker 5: it worth? You know. Robinhood just recently democratize access to

1024
00:49:36,400 --> 00:49:39,600
Speaker 5: fractional ownership in the public markets, right, and now people

1025
00:49:39,600 --> 00:49:41,920
Speaker 5: can start to understand. You know, I can buy a

1026
00:49:41,960 --> 00:49:44,799
Speaker 5: share of Apple for ten bucks, and I can learn

1027
00:49:44,880 --> 00:49:46,600
Speaker 5: about it, whether or not, I'll make a huge impact.

1028
00:49:46,600 --> 00:49:49,600
Speaker 5: I can start learning about it. So for me, the

1029
00:49:49,680 --> 00:49:53,239
Speaker 5: creator stock option pool solves two things. One is, I

1030
00:49:53,320 --> 00:49:57,080
Speaker 5: think every company that's being built today will be built

1031
00:49:57,200 --> 00:50:00,880
Speaker 5: attention and distribution first, right, and that means that you

1032
00:50:00,880 --> 00:50:04,200
Speaker 5: should set up an ESOP to incentivize the employees that

1033
00:50:04,280 --> 00:50:07,520
Speaker 5: work for you. But you should also set up a seesop,

1034
00:50:07,560 --> 00:50:10,520
Speaker 5: a creator stock option pool, to give the people who

1035
00:50:10,560 --> 00:50:16,319
Speaker 5: influence your customers the opportunity to earn equity. And the

1036
00:50:16,440 --> 00:50:18,880
Speaker 5: reason why I started with influence for equity when I

1037
00:50:18,880 --> 00:50:23,040
Speaker 5: built own is because influence is the most performative. If

1038
00:50:23,080 --> 00:50:25,319
Speaker 5: I invested in your leisure and I wrote you a

1039
00:50:25,360 --> 00:50:27,759
Speaker 5: check for one hundred grand, there'd be a value of

1040
00:50:27,800 --> 00:50:30,400
Speaker 5: the business and I would get some equity based on

1041
00:50:30,480 --> 00:50:34,919
Speaker 5: that value. But if you guys invested your influence, which

1042
00:50:34,960 --> 00:50:38,440
Speaker 5: is currency in my business, you have to do something

1043
00:50:38,480 --> 00:50:41,279
Speaker 5: to earn it, right. You don't get the equity on

1044
00:50:41,360 --> 00:50:43,879
Speaker 5: day one. So we're gonna say, okay, every week you're

1045
00:50:43,880 --> 00:50:45,799
Speaker 5: going to do a post, or every quarter you're going

1046
00:50:45,840 --> 00:50:47,440
Speaker 5: to show up to an advisory board, meaning you're going

1047
00:50:47,480 --> 00:50:49,600
Speaker 5: to do something to earn it. And if you do that,

1048
00:50:50,120 --> 00:50:52,400
Speaker 5: then you should unlock that value and if you don't,

1049
00:50:52,840 --> 00:50:56,640
Speaker 5: then you shouldn't. So a CESOP is the ability for

1050
00:50:56,760 --> 00:51:00,319
Speaker 5: founders to reduce the friction between having to go through

1051
00:51:00,320 --> 00:51:03,040
Speaker 5: board approvals or how to set up a pool, or

1052
00:51:03,120 --> 00:51:05,719
Speaker 5: how to give a manager of a talent. They're twenty

1053
00:51:05,800 --> 00:51:09,080
Speaker 5: percent of the one percent all of the things that

1054
00:51:09,120 --> 00:51:11,799
Speaker 5: would have cost fifty thousand dollars and just so much

1055
00:51:11,840 --> 00:51:15,680
Speaker 5: time and unnecessary energy to use a founder's currency to

1056
00:51:15,760 --> 00:51:18,640
Speaker 5: incentivize growth. And so I think every company in the

1057
00:51:18,640 --> 00:51:21,400
Speaker 5: future will have a creator advisory board that a Vengers

1058
00:51:21,480 --> 00:51:24,319
Speaker 5: level team of people that can give trust to a

1059
00:51:24,320 --> 00:51:27,040
Speaker 5: founder and a startup at the very early stages and

1060
00:51:27,120 --> 00:51:30,120
Speaker 5: help accelerate the go to market, and a creator stock

1061
00:51:30,120 --> 00:51:32,640
Speaker 5: option pool which allows them to say, look, if you

1062
00:51:32,719 --> 00:51:36,480
Speaker 5: believe in what we're building, I'll set some milestones and

1063
00:51:36,800 --> 00:51:39,120
Speaker 5: I'll put that Ferrari on the wall and I'll tell

1064
00:51:39,160 --> 00:51:41,759
Speaker 5: you how to hit it, and if you do, then

1065
00:51:41,760 --> 00:51:45,040
Speaker 5: you'll get it. And I think ownership, if I can

1066
00:51:45,080 --> 00:51:48,040
Speaker 5: do it for creators and teach them about why they

1067
00:51:48,040 --> 00:51:51,719
Speaker 5: want to be owners, you guys influence culture and conversation.

1068
00:51:52,400 --> 00:51:55,560
Speaker 5: And if you move that education gap more downstream, then

1069
00:51:55,600 --> 00:51:58,879
Speaker 5: more people will start to understand what ownership is, what

1070
00:51:58,960 --> 00:52:01,920
Speaker 5: equity is, the start to ask for it. And it

1071
00:52:02,000 --> 00:52:05,759
Speaker 5: won't just be for Silicon Valley back companies and for

1072
00:52:05,880 --> 00:52:09,080
Speaker 5: VC back companies, it will be for all companies. Where

1073
00:52:09,120 --> 00:52:12,239
Speaker 5: someone who's walking into a bar says, you know what,

1074
00:52:12,600 --> 00:52:15,799
Speaker 5: maybe one day, if I work my ass off, I

1075
00:52:15,800 --> 00:52:18,560
Speaker 5: could just own a small piece of this. And if

1076
00:52:18,600 --> 00:52:21,560
Speaker 5: you tell that person what they need to do to

1077
00:52:21,680 --> 00:52:26,399
Speaker 5: get that, I guarantee more businesses will be successful because

1078
00:52:26,440 --> 00:52:28,120
Speaker 5: when you own it, you treat it differently. And I

1079
00:52:28,160 --> 00:52:31,120
Speaker 5: think ownership is the next great economic boom in this country.

1080
00:52:31,680 --> 00:52:36,319
Speaker 3: He says something very important. People suck at negotiating.

1081
00:52:37,560 --> 00:52:40,480
Speaker 4: So I wonder what advice, what tips you can give

1082
00:52:40,520 --> 00:52:43,080
Speaker 4: to people who are in this space, who have gone

1083
00:52:43,120 --> 00:52:46,280
Speaker 4: through negotiations, who haven't gone through it yet. What should

1084
00:52:46,320 --> 00:52:48,840
Speaker 4: they look out for, What should they put at the forefront?

1085
00:52:49,960 --> 00:52:52,520
Speaker 4: How should they go about negotiating Because it's tough, right,

1086
00:52:52,640 --> 00:52:57,800
Speaker 4: Like people have an inflated, sometimes deflated valuation of themselves

1087
00:52:58,200 --> 00:52:59,680
Speaker 4: and that works against it them.

1088
00:53:00,080 --> 00:53:03,279
Speaker 3: Negotiation tactics, Yeah, how should somebody to go about that?

1089
00:53:04,160 --> 00:53:08,880
Speaker 5: I think I think first is know your opponent, know

1090
00:53:08,960 --> 00:53:13,000
Speaker 5: what they want? What do they want? What are they

1091
00:53:13,080 --> 00:53:19,800
Speaker 5: negotiating for. Right, most people just want more money? Right, Okay, great,

1092
00:53:20,400 --> 00:53:21,120
Speaker 5: what do you want?

1093
00:53:21,800 --> 00:53:22,000
Speaker 2: Right?

1094
00:53:22,400 --> 00:53:25,680
Speaker 5: Write those two things down? What does this person want?

1095
00:53:25,920 --> 00:53:28,439
Speaker 5: What do I want? Then? Right?

1096
00:53:29,120 --> 00:53:31,040
Speaker 2: What if it doesn't work out?

1097
00:53:31,360 --> 00:53:34,960
Speaker 5: I think you need to understand what success looks like

1098
00:53:35,640 --> 00:53:39,920
Speaker 5: and what success doesn't look like. Without those two north stars,

1099
00:53:40,000 --> 00:53:42,480
Speaker 5: it's really difficult to even mentally.

1100
00:53:42,120 --> 00:53:43,319
Speaker 2: Create a framework in your head.

1101
00:53:43,840 --> 00:53:48,319
Speaker 5: Right. And then I think negotiations shouldn't be treated like

1102
00:53:48,360 --> 00:53:52,160
Speaker 5: a transaction. It should be treated like a partnership. And

1103
00:53:52,200 --> 00:53:54,560
Speaker 5: I think a lot of times, and maybe it's just

1104
00:53:54,600 --> 00:53:57,279
Speaker 5: because of COVID, and I feel it like people are

1105
00:53:57,320 --> 00:54:02,960
Speaker 5: starting to negotiate over the phone or via zoom. You know,

1106
00:54:04,160 --> 00:54:07,840
Speaker 5: if this thing is really valuable and the partnership is

1107
00:54:07,880 --> 00:54:10,879
Speaker 5: worth its time, get on the plane or go meet

1108
00:54:10,920 --> 00:54:14,920
Speaker 5: for a coffee and sit down. Human to human reaction

1109
00:54:15,640 --> 00:54:19,280
Speaker 5: and understanding how to how to see the other person

1110
00:54:19,320 --> 00:54:22,200
Speaker 5: and what they're looking for means that like, you want

1111
00:54:22,239 --> 00:54:24,960
Speaker 5: to work with people that you like working with, you know,

1112
00:54:26,120 --> 00:54:29,040
Speaker 5: and if you have the choice, work with people that

1113
00:54:29,400 --> 00:54:32,200
Speaker 5: want to work with you, and so, indifferent of what

1114
00:54:32,239 --> 00:54:35,719
Speaker 5: you're negotiating for, just make sure you know the stakes

1115
00:54:36,080 --> 00:54:40,040
Speaker 5: of the what if and the whatnot right, go build

1116
00:54:40,280 --> 00:54:43,200
Speaker 5: that rapport? And then I told someone yesterday this and

1117
00:54:43,560 --> 00:54:45,759
Speaker 5: I'll and this is like I think, maybe not a

1118
00:54:45,760 --> 00:54:51,720
Speaker 5: big speaker, but like time kills all deals, but time

1119
00:54:52,440 --> 00:54:59,759
Speaker 5: also creates urgency, which creates action, right, So it's like

1120
00:55:00,440 --> 00:55:04,239
Speaker 5: it's like scarcity. Right. I'm fundraising right now for home

1121
00:55:05,000 --> 00:55:09,360
Speaker 5: and you know I've asked friends because I didn't fundraise

1122
00:55:09,400 --> 00:55:11,799
Speaker 5: for Malca. We bootstrapped the business, so I didn't go

1123
00:55:11,880 --> 00:55:15,440
Speaker 5: through this understanding of it is a process to fundraise.

1124
00:55:15,440 --> 00:55:17,480
Speaker 5: It's just like negotiation, and those two things are really

1125
00:55:17,560 --> 00:55:21,040
Speaker 5: the same, which is what is going to get the

1126
00:55:21,080 --> 00:55:26,759
Speaker 5: other side to take action? Right. Sometimes if someone asks

1127
00:55:26,800 --> 00:55:32,880
Speaker 5: for just something so ridiculous, don't try and negotiate, Just

1128
00:55:33,000 --> 00:55:35,920
Speaker 5: be like, okay, hey, it's not going to work out

1129
00:55:36,040 --> 00:55:38,359
Speaker 5: if they know where your line is and their line is.

1130
00:55:38,840 --> 00:55:40,879
Speaker 5: Sometimes if you just take your hands and just throw

1131
00:55:40,920 --> 00:55:44,840
Speaker 5: them up and just wait, the person that really wanted

1132
00:55:44,880 --> 00:55:51,640
Speaker 5: it will come back, right, And time can accelerate urgency

1133
00:55:52,440 --> 00:55:56,160
Speaker 5: to action if you're too far apart, and if you're

1134
00:55:56,200 --> 00:56:00,399
Speaker 5: really close, you got to create some momentum to them

1135
00:56:00,680 --> 00:56:02,759
Speaker 5: that will drive the other person to take it now

1136
00:56:02,960 --> 00:56:06,799
Speaker 5: or not right. And sometimes like I do a lot

1137
00:56:06,800 --> 00:56:11,600
Speaker 5: of celebrity negotiations and creative mitigations. I always say, you

1138
00:56:11,719 --> 00:56:14,680
Speaker 5: have to talk to two people, just like you have

1139
00:56:14,719 --> 00:56:16,160
Speaker 5: to hire two people. I would say, if you're going

1140
00:56:16,200 --> 00:56:20,360
Speaker 5: to hire one person, hire two, right. Why do I

1141
00:56:20,440 --> 00:56:24,439
Speaker 5: hire two? Right? Is because one will drive the other

1142
00:56:25,520 --> 00:56:27,600
Speaker 5: and if one doesn't work out, I already have my backup.

1143
00:56:27,800 --> 00:56:32,360
Speaker 5: So the best case scenario is both work out and

1144
00:56:32,400 --> 00:56:35,520
Speaker 5: I couldn't afford them. But because they're both doing the job,

1145
00:56:35,920 --> 00:56:38,799
Speaker 5: they've created the value and now I can and if

1146
00:56:38,800 --> 00:56:42,000
Speaker 5: one doesn't work out, I'm not three months behind, right,

1147
00:56:42,040 --> 00:56:45,120
Speaker 5: And no matter what, knowing that they're both in the

1148
00:56:45,160 --> 00:56:49,080
Speaker 5: same role, competing with one another creates urgency and creates

1149
00:56:49,120 --> 00:56:51,600
Speaker 5: more action. And so when I have two deals that

1150
00:56:51,600 --> 00:56:55,000
Speaker 5: we're negotiating, we always are working on two people, right,

1151
00:56:55,040 --> 00:56:58,000
Speaker 5: because honestly, you need to know what the market value

1152
00:56:58,080 --> 00:57:00,239
Speaker 5: is and if you're just negotiating with one person, you

1153
00:57:00,280 --> 00:57:02,160
Speaker 5: don't know what other people would take. Right.

1154
00:57:02,560 --> 00:57:04,880
Speaker 2: So so hopefully those are some tactics that could be helpful.

1155
00:57:05,400 --> 00:57:09,520
Speaker 1: So like on explain a platform for people like you

1156
00:57:09,600 --> 00:57:12,440
Speaker 1: go in you're a creator, like walk us through from

1157
00:57:12,480 --> 00:57:15,640
Speaker 1: A to Z the benefits on the creator side, and

1158
00:57:15,719 --> 00:57:19,560
Speaker 1: also on somebody that has a company that's trying to

1159
00:57:19,600 --> 00:57:20,520
Speaker 1: attract their creator.

1160
00:57:20,600 --> 00:57:23,560
Speaker 5: Yeah, let's talk about it as for a founder or

1161
00:57:23,560 --> 00:57:25,880
Speaker 5: for a creator. So for a founder, if you're starting

1162
00:57:25,920 --> 00:57:28,000
Speaker 5: a business and you want to use equity as a

1163
00:57:28,040 --> 00:57:32,040
Speaker 5: currency to drive growth, use them. We want to be

1164
00:57:32,160 --> 00:57:36,400
Speaker 5: the infrastructure to turn your equity, which is your most

1165
00:57:36,480 --> 00:57:39,800
Speaker 5: valuable currency, into something that actually creates value and doesn't

1166
00:57:39,840 --> 00:57:43,000
Speaker 5: just sit in one of these static better spreadsheet ledger

1167
00:57:43,040 --> 00:57:46,520
Speaker 5: tools that have existed for the last decade. Right as

1168
00:57:46,520 --> 00:57:51,480
Speaker 5: a founder, you're actually not looking for creators. I think

1169
00:57:51,520 --> 00:57:53,880
Speaker 5: you're looking for customers. And so what I did was

1170
00:57:53,920 --> 00:57:56,400
Speaker 5: I looked at all of these other influencer marketing platforms

1171
00:57:56,400 --> 00:57:59,040
Speaker 5: out there, and they all have ten million, five million,

1172
00:57:59,080 --> 00:58:00,840
Speaker 5: and we have thirty million creat on a platform.

1173
00:58:00,840 --> 00:58:02,760
Speaker 2: And like, you go in there and they're like, who

1174
00:58:02,760 --> 00:58:04,320
Speaker 2: are you looking for? And I go, I.

1175
00:58:04,320 --> 00:58:06,720
Speaker 5: Don't know, but I can tell you that my customer

1176
00:58:06,760 --> 00:58:08,680
Speaker 5: is a twenty five to thirty five year old female

1177
00:58:08,680 --> 00:58:10,480
Speaker 5: who lives in the middle of the country, who shops

1178
00:58:10,520 --> 00:58:13,439
Speaker 5: at alo, makes fifty thousand dollars a year, and really likes,

1179
00:58:13,600 --> 00:58:16,720
Speaker 5: you know, taking good care of yourself. If that's your customer.

1180
00:58:17,240 --> 00:58:19,440
Speaker 5: Then tell me who your customer is and let me

1181
00:58:19,560 --> 00:58:23,000
Speaker 5: go find who influences that person. Because at the end

1182
00:58:23,000 --> 00:58:26,000
Speaker 5: of the day, someone might be great for your brand,

1183
00:58:26,520 --> 00:58:29,000
Speaker 5: but their audience isn't your customer, So you should first

1184
00:58:29,000 --> 00:58:33,120
Speaker 5: reverse engineer. Who is my customer? Tell om that. So

1185
00:58:33,160 --> 00:58:35,439
Speaker 5: when you go into our platform, we ask one question,

1186
00:58:35,480 --> 00:58:38,280
Speaker 5: who's your customer? I want to know who is your ICB,

1187
00:58:38,360 --> 00:58:39,960
Speaker 5: who is your ideal customer profile?

1188
00:58:40,360 --> 00:58:40,600
Speaker 2: Right?

1189
00:58:41,320 --> 00:58:44,040
Speaker 5: Then we want to run similarity search across our network

1190
00:58:44,080 --> 00:58:47,760
Speaker 5: of creators to say, okay, who influences that customer and

1191
00:58:47,800 --> 00:58:50,800
Speaker 5: then run AI scraping against all of their content based

1192
00:58:50,800 --> 00:58:53,440
Speaker 5: on context of your brand, your tone of voice, your competitors.

1193
00:58:53,520 --> 00:58:55,760
Speaker 2: You go to market who is a good fit for

1194
00:58:56,040 --> 00:58:58,200
Speaker 2: my brand? Right?

1195
00:58:58,640 --> 00:59:00,720
Speaker 5: So who influences my customer and who's a gift fit

1196
00:59:00,720 --> 00:59:03,360
Speaker 5: for my brand? So that's the marketplace. So as a founder,

1197
00:59:03,560 --> 00:59:05,880
Speaker 5: we want to be able to provide you the infrastructure

1198
00:59:06,200 --> 00:59:08,960
Speaker 5: to manage your investors, your advisors, your creators, and we

1199
00:59:09,000 --> 00:59:11,280
Speaker 5: want to be able to find you those people who

1200
00:59:11,360 --> 00:59:14,880
Speaker 5: influence your customers, who want to be invested in someone's success,

1201
00:59:15,000 --> 00:59:16,680
Speaker 5: and put them on your cap table and let them

1202
00:59:16,760 --> 00:59:18,920
Speaker 5: earn some skin in the game by helping drive your

1203
00:59:18,920 --> 00:59:23,120
Speaker 5: business growth. For a creator, right when you come on

1204
00:59:23,160 --> 00:59:26,200
Speaker 5: the platform, our job is to find you more brand deals,

1205
00:59:26,760 --> 00:59:31,760
Speaker 5: right and we want to know very simply, what is

1206
00:59:31,800 --> 00:59:34,640
Speaker 5: the dream company that you'd love to start or invest in.

1207
00:59:35,480 --> 00:59:37,919
Speaker 5: Because we have two pieces of signal. One is, once

1208
00:59:37,920 --> 00:59:40,760
Speaker 5: you come on board, we run a ton of agents

1209
00:59:40,800 --> 00:59:43,320
Speaker 5: to look at who engages with your content, who watches

1210
00:59:43,360 --> 00:59:46,160
Speaker 5: what do they look like? Build these really rich audience

1211
00:59:46,160 --> 00:59:49,720
Speaker 5: personas so that we can find the right brands that

1212
00:59:49,760 --> 00:59:52,600
Speaker 5: are looking for a person a creator who talks to

1213
00:59:52,640 --> 00:59:57,000
Speaker 5: that customer. But then separately, if you tell us that

1214
00:59:57,040 --> 01:00:00,480
Speaker 5: you've always wanted to build a blank well maybe we

1215
01:00:00,520 --> 01:00:04,120
Speaker 5: don't have that person on our platform today, but we

1216
01:00:04,160 --> 01:00:07,080
Speaker 5: will go out and find them on your behalf. So

1217
01:00:07,160 --> 01:00:11,680
Speaker 5: our job is to facilitate for creators more matches, more revenue,

1218
01:00:11,720 --> 01:00:15,640
Speaker 5: more brand opportunities, whether you do want to.

1219
01:00:15,600 --> 01:00:16,520
Speaker 2: Rent that audience.

1220
01:00:16,560 --> 01:00:18,640
Speaker 5: In the beginning, it's great to go on a few dates,

1221
01:00:19,000 --> 01:00:22,520
Speaker 5: see if it works, test the waters, you know, you know,

1222
01:00:22,760 --> 01:00:24,600
Speaker 5: get the first or second base whatever it is, and

1223
01:00:24,640 --> 01:00:27,480
Speaker 5: then you go, you know what, I want to work

1224
01:00:27,480 --> 01:00:28,080
Speaker 5: with this person.

1225
01:00:28,520 --> 01:00:29,640
Speaker 2: I want to build this thing.

1226
01:00:29,760 --> 01:00:31,880
Speaker 5: I think this could be the next home run or

1227
01:00:31,880 --> 01:00:35,840
Speaker 5: if at a bare minimum, right, I know that I

1228
01:00:35,880 --> 01:00:38,560
Speaker 5: can help make it grow, right, And I've talked to

1229
01:00:38,640 --> 01:00:41,120
Speaker 5: so many creators that lived in that what if scenario.

1230
01:00:41,160 --> 01:00:43,720
Speaker 5: Man like you know, Magic Mind came to me and

1231
01:00:43,800 --> 01:00:45,720
Speaker 5: they couldn't afford me, but they offered me equity, and

1232
01:00:45,720 --> 01:00:46,720
Speaker 5: I was like, what's equity?

1233
01:00:47,040 --> 01:00:49,000
Speaker 2: You know? And then they sold for seven hundred million dollars,

1234
01:00:49,080 --> 01:00:49,160
Speaker 2: you know.

1235
01:00:49,280 --> 01:00:51,960
Speaker 5: Or like Notion and Gamma came at the early stages,

1236
01:00:52,000 --> 01:00:53,640
Speaker 5: and you know, I was one of the main people

1237
01:00:53,640 --> 01:00:55,720
Speaker 5: that helped them grow to the first thousand users. And

1238
01:00:56,080 --> 01:00:58,000
Speaker 5: man if I only ask them for a quarter point,

1239
01:00:58,200 --> 01:01:01,240
Speaker 5: you know, like if Sequoia is and fifteen million dollars

1240
01:01:01,240 --> 01:01:04,400
Speaker 5: into a business, so that forty cents of every dollar

1241
01:01:04,480 --> 01:01:06,560
Speaker 5: that they put in as a VC across the industry

1242
01:01:06,600 --> 01:01:09,200
Speaker 5: goes to marketing, and then that money is going to

1243
01:01:09,280 --> 01:01:12,560
Speaker 5: go ninety percent to creators because that's where the eyeballs are, right.

1244
01:01:13,160 --> 01:01:17,160
Speaker 5: VC is basically investing in the creator economy. Right, So,

1245
01:01:17,240 --> 01:01:21,000
Speaker 5: as creators, my thesis is, if you believe in it,

1246
01:01:21,680 --> 01:01:24,320
Speaker 5: ask for ownership. And one other thing which I think

1247
01:01:24,400 --> 01:01:28,280
Speaker 5: is really important is I called it own because ownership

1248
01:01:28,360 --> 01:01:31,320
Speaker 5: is not just equity. You have to know if a

1249
01:01:31,400 --> 01:01:36,000
Speaker 5: business is going to be built to exit. Some businesses

1250
01:01:36,280 --> 01:01:40,200
Speaker 5: are going to just print seven and eight figures, you know,

1251
01:01:40,880 --> 01:01:44,720
Speaker 5: And like it's really important to understand, like if you're

1252
01:01:44,840 --> 01:01:47,400
Speaker 5: going to take some skin in the game, what does

1253
01:01:47,440 --> 01:01:48,600
Speaker 5: skin in the game look like?

1254
01:01:49,120 --> 01:01:51,840
Speaker 2: You know? Like most businesses fail.

1255
01:01:52,880 --> 01:01:55,080
Speaker 5: I think most of them fail is because the people

1256
01:01:55,120 --> 01:01:58,760
Speaker 5: that bet on those businesses weren't really able to help

1257
01:01:59,000 --> 01:02:02,280
Speaker 5: those businesses. I think community, Like, I've got a bunch

1258
01:02:02,320 --> 01:02:05,400
Speaker 5: of investors. Most founders, if you interview them, they do

1259
01:02:05,440 --> 01:02:09,080
Speaker 5: a really shitty job of activating their community. And if

1260
01:02:09,120 --> 01:02:15,080
Speaker 5: I gave you know, a founder this Avengors level team,

1261
01:02:15,160 --> 01:02:18,000
Speaker 5: are they really going to take advantage of them? Are

1262
01:02:18,000 --> 01:02:20,240
Speaker 5: they going to know how to activate them?

1263
01:02:20,480 --> 01:02:20,680
Speaker 2: You know?

1264
01:02:20,800 --> 01:02:23,320
Speaker 5: Or are they going to be heads down building a product,

1265
01:02:23,320 --> 01:02:26,560
Speaker 5: trying to figure out product market fit, scaling operations, solving

1266
01:02:26,600 --> 01:02:30,000
Speaker 5: all the other problems. And so we want to put

1267
01:02:30,000 --> 01:02:33,240
Speaker 5: a reasoning agent a I imagine if you had the

1268
01:02:33,280 --> 01:02:35,840
Speaker 5: best business coach in the world sitting inside your business,

1269
01:02:35,840 --> 01:02:38,520
Speaker 5: who knew who your investors were, knew who your advisors were,

1270
01:02:38,680 --> 01:02:43,360
Speaker 5: knew who those creators were, that could help you build. Right. So,

1271
01:02:43,360 --> 01:02:46,560
Speaker 5: so for me, home needs to be the operating system

1272
01:02:46,760 --> 01:02:49,960
Speaker 5: for you know, the attention first business of the future.

1273
01:02:50,320 --> 01:02:52,640
Speaker 5: Give people the tools that were previously reserved for the

1274
01:02:52,680 --> 01:02:55,880
Speaker 5: one percent, unlock the middle class of both the businesses

1275
01:02:55,880 --> 01:02:58,480
Speaker 5: and the creator economy so they can build the millions

1276
01:02:58,480 --> 01:03:00,720
Speaker 5: of seven and eight figure businesses in the future, and

1277
01:03:00,760 --> 01:03:04,479
Speaker 5: then help them both drive growth by activating them, teaching them,

1278
01:03:04,640 --> 01:03:08,080
Speaker 5: allowing them to understand that, like, you know, you can't

1279
01:03:08,160 --> 01:03:10,800
Speaker 5: just today expect.

1280
01:03:10,320 --> 01:03:11,800
Speaker 2: People to find you.

1281
01:03:11,800 --> 01:03:13,640
Speaker 5: You've got to figure out how to cut through the

1282
01:03:13,680 --> 01:03:17,000
Speaker 5: noise and that and that's why we've been building this

1283
01:03:17,000 --> 01:03:17,400
Speaker 5: this brand.

1284
01:03:17,560 --> 01:03:19,800
Speaker 2: This is a subscription. It's a subscription.

1285
01:03:20,120 --> 01:03:23,880
Speaker 5: Yeah, it's really inexpensive. You know again, I want a

1286
01:03:23,920 --> 01:03:27,000
Speaker 5: million brands to be able to build seven and eight

1287
01:03:27,040 --> 01:03:29,640
Speaker 5: figures on this. You know, it's ninety nine bucks a

1288
01:03:29,680 --> 01:03:33,520
Speaker 5: month for founders that are just starting and trying to

1289
01:03:33,560 --> 01:03:35,240
Speaker 5: figure out.

1290
01:03:34,640 --> 01:03:35,960
Speaker 2: The who and the why.

1291
01:03:36,520 --> 01:03:38,960
Speaker 5: Right you just maybe you've been working at a job,

1292
01:03:39,280 --> 01:03:40,880
Speaker 5: you know, for ten years, and you've always had this

1293
01:03:41,000 --> 01:03:44,920
Speaker 5: dream you're an incredible operator. Maybe there's someone out there

1294
01:03:44,960 --> 01:03:47,120
Speaker 5: who's got a one hundred thousand, two hundred thousand followers that's

1295
01:03:47,160 --> 01:03:49,480
Speaker 5: been dreaming to building the same thing. We want you

1296
01:03:49,520 --> 01:03:53,000
Speaker 5: to be discoverable right, and then for two ninety nine,

1297
01:03:53,400 --> 01:03:56,360
Speaker 5: we give you everything. We give you the infrastructure to

1298
01:03:56,400 --> 01:03:59,160
Speaker 5: be able to use equity. We're the equity management platform.

1299
01:03:59,360 --> 01:04:01,320
Speaker 5: We give you a says to the marketplace, you can

1300
01:04:01,360 --> 01:04:03,440
Speaker 5: do research. The best thing I always found is like

1301
01:04:03,440 --> 01:04:05,680
Speaker 5: people like, you know my cousin Susan, She's got five

1302
01:04:05,720 --> 01:04:06,720
Speaker 5: hundred thousand followers.

1303
01:04:06,760 --> 01:04:08,080
Speaker 2: You know she'd be great for my brand.

1304
01:04:09,200 --> 01:04:12,680
Speaker 5: I don't know, look her up on our system and

1305
01:04:12,720 --> 01:04:17,040
Speaker 5: contextualize her to your brand. Right. Context is the most

1306
01:04:17,160 --> 01:04:20,920
Speaker 5: valuable asset. It's like, when she talks, do the people

1307
01:04:20,960 --> 01:04:23,920
Speaker 5: that buy my product listen? That's what you want to answer.

1308
01:04:23,920 --> 01:04:25,920
Speaker 5: She might have five hundred thousand followers. Don't look at

1309
01:04:26,000 --> 01:04:28,200
Speaker 5: vanity metrics, They're useless. Right.

1310
01:04:28,360 --> 01:04:31,240
Speaker 2: When you guys talk, do you know who your audience is?

1311
01:04:31,600 --> 01:04:31,640
Speaker 5: Like?

1312
01:04:31,720 --> 01:04:32,400
Speaker 2: Do you actually know?

1313
01:04:32,480 --> 01:04:35,560
Speaker 5: Like if I said who right now, if you could

1314
01:04:35,600 --> 01:04:37,800
Speaker 5: describe your audience, who is he or she?

1315
01:04:39,440 --> 01:04:39,760
Speaker 2: Do you know?

1316
01:04:40,000 --> 01:04:40,440
Speaker 3: Yeah?

1317
01:04:40,520 --> 01:04:40,720
Speaker 5: Who?

1318
01:04:41,360 --> 01:04:44,160
Speaker 4: Our audience is between the ages of twenty five to

1319
01:04:44,440 --> 01:04:51,880
Speaker 4: thirty seven, sixty percent male, forty percent female, probably making

1320
01:04:51,880 --> 01:04:55,080
Speaker 4: the average of anywhere between seventy five to eighty five thousand.

1321
01:04:55,920 --> 01:05:02,800
Speaker 4: Most have at least a bachelor's degree, how many more metrics.

1322
01:05:02,520 --> 01:05:02,960
Speaker 3: Do you want?

1323
01:05:04,360 --> 01:05:06,200
Speaker 5: I think that's pretty good. Let me ask you a

1324
01:05:06,200 --> 01:05:12,520
Speaker 5: different question. What product or three products do you think

1325
01:05:13,040 --> 01:05:16,320
Speaker 5: they would love for you to provide them? What would

1326
01:05:16,320 --> 01:05:19,440
Speaker 5: they buy that you could offer them? What are they

1327
01:05:19,480 --> 01:05:21,560
Speaker 5: hungry for? What problem could you solve for them?

1328
01:05:22,200 --> 01:05:23,400
Speaker 3: Education around finance.

1329
01:05:26,480 --> 01:05:30,640
Speaker 4: Our audience loves events, live events around education of finance.

1330
01:05:30,680 --> 01:05:34,920
Speaker 4: Obviously investments being that, and then having a community. How

1331
01:05:34,920 --> 01:05:36,640
Speaker 4: can they be a part of a community that can

1332
01:05:36,800 --> 01:05:40,840
Speaker 4: discuss more about ways to better their life and the

1333
01:05:40,920 --> 01:05:44,640
Speaker 4: community inside of the world of business, entrepreneurship, finance, investment.

1334
01:05:45,480 --> 01:05:45,960
Speaker 2: I love that.

1335
01:05:46,080 --> 01:05:48,960
Speaker 5: You guys know that because you know I talked to

1336
01:05:49,080 --> 01:05:52,480
Speaker 5: twenty fifty founders and creators a week, and most people

1337
01:05:52,600 --> 01:05:54,160
Speaker 5: either don't know who their customer is and don't know

1338
01:05:54,160 --> 01:05:57,240
Speaker 5: who their audience is. I'll ask you the same question

1339
01:05:57,280 --> 01:06:00,560
Speaker 5: I ask creators who come onto the platform, which is

1340
01:06:02,040 --> 01:06:04,320
Speaker 5: what's the dream company that you'd love to start or

1341
01:06:04,320 --> 01:06:04,800
Speaker 5: invest in?

1342
01:06:06,680 --> 01:06:10,560
Speaker 1: To start or invest in? Yeah, I think there's a few.

1343
01:06:10,720 --> 01:06:15,040
Speaker 1: I think a company that's dedicated towards like how to

1344
01:06:15,080 --> 01:06:20,840
Speaker 1: make stock trading easy through AI, that's something that I

1345
01:06:20,880 --> 01:06:23,440
Speaker 1: think is revolutionary. Like if somebody could just pick stocks

1346
01:06:23,440 --> 01:06:26,520
Speaker 1: for you in a dream world. Right, If a dream world,

1347
01:06:26,560 --> 01:06:30,720
Speaker 1: if you could just wake up and just have chatbot

1348
01:06:30,880 --> 01:06:35,840
Speaker 1: that literally is just trading stocks for you, that's obviously

1349
01:06:35,880 --> 01:06:42,160
Speaker 1: going to change everything. Right, So whoever really fine tunes

1350
01:06:42,240 --> 01:06:49,400
Speaker 1: that idea, I mean, that's going to be revolutionary.

1351
01:06:49,560 --> 01:06:52,840
Speaker 4: I'll go with a company that currently exists. I think

1352
01:06:52,880 --> 01:06:57,400
Speaker 4: Meta would be incredible owning Meta or having some partnership

1353
01:06:57,440 --> 01:07:01,480
Speaker 4: and equity stick inside of that because of the user base.

1354
01:07:02,040 --> 01:07:04,840
Speaker 4: How many companies have access to three billion people?

1355
01:07:05,280 --> 01:07:08,320
Speaker 2: Yeah, I think two things. One is on that.

1356
01:07:09,000 --> 01:07:12,400
Speaker 5: I think there's massive disruption to create a human's only platform.

1357
01:07:13,080 --> 01:07:15,600
Speaker 5: I think we are hungry to go back to what

1358
01:07:15,800 --> 01:07:20,320
Speaker 5: Facebook started as, which was human to human connection of friends. Right.

1359
01:07:21,360 --> 01:07:24,880
Speaker 5: I think LinkedIn and Meta, you know, we've created these

1360
01:07:24,960 --> 01:07:27,960
Speaker 5: advertising machines. And I think if you watch The Social Dilemma,

1361
01:07:28,000 --> 01:07:30,400
Speaker 5: the documentary which came out a few years ago, I

1362
01:07:30,400 --> 01:07:32,800
Speaker 5: think it will remind you that ultimately the data that

1363
01:07:32,840 --> 01:07:35,040
Speaker 5: we collect and why we don't pay for Facebook and

1364
01:07:35,040 --> 01:07:37,280
Speaker 5: why we don't pay for these social platforms because you're

1365
01:07:37,320 --> 01:07:40,840
Speaker 5: worth way more to the algorithm and to the companies

1366
01:07:40,920 --> 01:07:43,080
Speaker 5: than you could ever pay as a subscription to never

1367
01:07:43,120 --> 01:07:45,280
Speaker 5: see an ad to the marketers who are willing to

1368
01:07:45,280 --> 01:07:47,320
Speaker 5: sell you a product, and so I think there's massive

1369
01:07:47,320 --> 01:07:50,320
Speaker 5: disruption there. I also think, like with what you want

1370
01:07:50,320 --> 01:07:53,360
Speaker 5: to build, Like if I found an operator out there

1371
01:07:53,360 --> 01:07:55,720
Speaker 5: who's dreaming of building it, would you guys be the

1372
01:07:55,720 --> 01:07:58,920
Speaker 5: co founders of a new finance app that helps your

1373
01:07:58,960 --> 01:08:02,640
Speaker 5: community do AI trading? Yeah?

1374
01:08:02,760 --> 01:08:04,640
Speaker 3: Right, Yeah, it's aligned.

1375
01:08:05,720 --> 01:08:08,520
Speaker 5: Okay, then that's my commitment. I will find you someone

1376
01:08:09,080 --> 01:08:12,320
Speaker 5: who is building this already, because that's what our platform does.

1377
01:08:13,040 --> 01:08:16,760
Speaker 5: Is I think that idea knowing you guys, knowing your

1378
01:08:16,800 --> 01:08:21,439
Speaker 5: audience is perfectly aligned. And I think that will if

1379
01:08:21,439 --> 01:08:23,960
Speaker 5: it doesn't already exist. And I think you guys will

1380
01:08:23,960 --> 01:08:25,000
Speaker 5: have some skin in the game for that.

1381
01:08:26,560 --> 01:08:27,240
Speaker 3: I heard it here.

1382
01:08:28,560 --> 01:08:29,439
Speaker 2: I keep me to my word.

1383
01:08:29,479 --> 01:08:31,720
Speaker 5: I told you before I got two things left, I

1384
01:08:31,720 --> 01:08:32,519
Speaker 5: got no money.

1385
01:08:32,720 --> 01:08:35,439
Speaker 2: You guys know that. You know I got no money.

1386
01:08:35,840 --> 01:08:39,120
Speaker 5: You know, uh, maybe you know I you know, with

1387
01:08:39,200 --> 01:08:43,800
Speaker 5: this situation with the lawsuit, you know, you can have

1388
01:08:43,840 --> 01:08:45,720
Speaker 5: a glass half full or a glass half empty view

1389
01:08:45,760 --> 01:08:48,240
Speaker 5: of life, right, And I've had to come to the

1390
01:08:48,280 --> 01:08:50,400
Speaker 5: conclusion that what should happen will happen.

1391
01:08:50,960 --> 01:08:51,160
Speaker 3: Right.

1392
01:08:51,800 --> 01:08:55,120
Speaker 2: You just have to believe that, you know, And.

1393
01:08:55,120 --> 01:08:58,000
Speaker 5: I think if you believe wholeheartedly that you are destined

1394
01:08:58,080 --> 01:09:00,720
Speaker 5: to do something bigger and you have passion, or you

1395
01:09:00,720 --> 01:09:02,400
Speaker 5: feel like you're stuck in this life and you know

1396
01:09:02,439 --> 01:09:05,160
Speaker 5: that you're not living up to your potential, then just

1397
01:09:05,200 --> 01:09:08,439
Speaker 5: believe that what should happen will happen. But on the

1398
01:09:08,439 --> 01:09:11,479
Speaker 5: other side of that, don't think that it will happen

1399
01:09:11,520 --> 01:09:13,920
Speaker 5: to you. You have to go out and get it

1400
01:09:13,960 --> 01:09:18,000
Speaker 5: done right. And so, you know, I believe that what

1401
01:09:18,120 --> 01:09:20,640
Speaker 5: happened to me and what I'm going through was a

1402
01:09:20,760 --> 01:09:23,360
Speaker 5: lesson that I would have never learned. And I feel

1403
01:09:23,360 --> 01:09:25,120
Speaker 5: like in the last five years I've grown more than

1404
01:09:25,160 --> 01:09:27,719
Speaker 5: I could have ever imagined over the next twenty. Right,

1405
01:09:28,400 --> 01:09:31,720
Speaker 5: And the question is now, am I just gonna let

1406
01:09:31,720 --> 01:09:34,160
Speaker 5: this happen to me? Or I'm going to take this

1407
01:09:34,680 --> 01:09:36,360
Speaker 5: learning lesson? Am I gonna go out there and do

1408
01:09:36,400 --> 01:09:37,000
Speaker 5: something with it?

1409
01:09:37,400 --> 01:09:37,559
Speaker 3: You know?

1410
01:09:37,600 --> 01:09:39,519
Speaker 5: And I think everyone should think about that when they

1411
01:09:39,520 --> 01:09:41,840
Speaker 5: go through trials and tribulations or a death of a

1412
01:09:41,880 --> 01:09:43,920
Speaker 5: family or a failure or whatever it is. It's just

1413
01:09:44,000 --> 01:09:47,760
Speaker 5: like it's like that old saying, just like, get up

1414
01:09:48,640 --> 01:09:50,559
Speaker 5: one foot in front of the other, just take another

1415
01:09:50,600 --> 01:09:52,960
Speaker 5: step forward, man.

1416
01:09:53,120 --> 01:09:55,400
Speaker 1: So how can the people find you like what's the website,

1417
01:09:55,439 --> 01:09:57,599
Speaker 1: what's the old information Instagram or everything like that.

1418
01:09:57,800 --> 01:10:01,519
Speaker 2: Yeah, listen owm dot AI own.

1419
01:10:02,000 --> 01:10:02,160
Speaker 3: You know.

1420
01:10:02,200 --> 01:10:04,200
Speaker 5: I called it own because I want more people to

1421
01:10:04,240 --> 01:10:08,559
Speaker 5: be owners, and we built an ownership management platform. You know,

1422
01:10:09,080 --> 01:10:12,360
Speaker 5: I think the American dream is no longer about owning

1423
01:10:12,360 --> 01:10:14,519
Speaker 5: a home. I think it is about being an owner.

1424
01:10:15,040 --> 01:10:17,120
Speaker 5: And much like what you guys preach about the idea

1425
01:10:17,160 --> 01:10:18,679
Speaker 5: that you should be able to get out in life

1426
01:10:18,680 --> 01:10:22,120
Speaker 5: what you earn. Right, if you are coming up as

1427
01:10:22,160 --> 01:10:24,920
Speaker 5: this next generation, and the World Economic Forum thinks that

1428
01:10:25,200 --> 01:10:27,400
Speaker 5: you will lease your car, you'll rent your home, You'll

1429
01:10:27,400 --> 01:10:30,920
Speaker 5: own nothing and you'll be happy, I say, f that right.

1430
01:10:31,280 --> 01:10:36,440
Speaker 5: But if you don't have money, or experience or influence,

1431
01:10:37,080 --> 01:10:39,120
Speaker 5: you don't have a business where you can invest service,

1432
01:10:39,200 --> 01:10:41,160
Speaker 5: what else could you get access to? To this new

1433
01:10:41,200 --> 01:10:44,479
Speaker 5: American dream? It's sweat. I can I work for it?

1434
01:10:44,520 --> 01:10:48,559
Speaker 5: Can you let me work for ownership? Right? Because you know,

1435
01:10:49,439 --> 01:10:52,040
Speaker 5: if you rent a house on your street, you know,

1436
01:10:52,720 --> 01:10:54,879
Speaker 5: maybe you don't take as much care of it as possible.

1437
01:10:55,320 --> 01:10:57,839
Speaker 5: You know, the people that own it live in that community.

1438
01:10:57,880 --> 01:10:59,760
Speaker 5: And I want more people to have that feeling if

1439
01:10:59,800 --> 01:11:01,920
Speaker 5: they don't have all the other things that maybe the

1440
01:11:01,960 --> 01:11:05,639
Speaker 5: next generation won't and listen, you know for what.

1441
01:11:05,640 --> 01:11:06,439
Speaker 2: I've gone through.

1442
01:11:06,880 --> 01:11:08,880
Speaker 5: You know, follow on LinkedIn and if you want to

1443
01:11:08,920 --> 01:11:11,719
Speaker 5: send me an email, I'm just Jeff at owm dot ai.

1444
01:11:12,160 --> 01:11:14,320
Speaker 5: You know, I wind up giving away my time for

1445
01:11:14,360 --> 01:11:19,360
Speaker 5: free very often, and it's mostly because I think I'll

1446
01:11:19,400 --> 01:11:21,800
Speaker 5: get it back and because I just enjoy helping and

1447
01:11:21,880 --> 01:11:24,240
Speaker 5: being useful. So here to help check us out on

1448
01:11:24,400 --> 01:11:26,439
Speaker 5: dot ai. We want to make more owners. We want

1449
01:11:26,479 --> 01:11:28,680
Speaker 5: to help every business and founder be successful. And I

1450
01:11:28,720 --> 01:11:31,120
Speaker 5: guarantee you that there was someone out there, whether you're

1451
01:11:31,120 --> 01:11:34,240
Speaker 5: a creator or a founder, that is looking for you

1452
01:11:35,000 --> 01:11:37,360
Speaker 5: and they are eager and hungry to partner and build

1453
01:11:37,360 --> 01:11:38,200
Speaker 5: something great together.

1454
01:11:38,920 --> 01:11:40,960
Speaker 1: Yeah, you have it, ladies and gentlemen. Thank you guys

1455
01:11:41,000 --> 01:11:42,479
Speaker 1: for rocking with us. To see you next week. Pete,

1456
01:11:42,479 --> 01:11:43,439
Speaker 1: thank you for the peace.