WEBVTT - Ig Nobel: Strange Science, Part 1

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<v Speaker 1>Welcome to Stuff to Blow your Mind from how Stuff

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<v Speaker 1>Works dot com. Hey, welcome to Stuff to Blow your Mind.

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<v Speaker 1>My name is Robert Lamb and I'm Julie Douglas. It

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<v Speaker 1>is September two thousand and twelve, which means we have

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<v Speaker 1>just um experienced the world has just experienced another Ignoble

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<v Speaker 1>Prize ceremony. This, of course, is the ceremony that takes

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<v Speaker 1>place every year in Harvard, put on by the publication

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<v Speaker 1>UH the Anals of Improbable Research, which is a fabulous publication.

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<v Speaker 1>Do check it out. Do a website. They have a

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<v Speaker 1>great website and they focus on the ridiculousness, the the unexpected,

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<v Speaker 1>and the often grotesque and hilarious aspects of legitimate scientific research.

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<v Speaker 1>So this isn't like fringe stuff where like some guy

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<v Speaker 1>in a in a shed in uh In in rural

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<v Speaker 1>Mississippi is trying to to to create an artificial gravity

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<v Speaker 1>device or something. We're talking about actual legitimate scientific research

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<v Speaker 1>that often winds its way into strange territory. Yes, it's true,

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<v Speaker 1>and one of the things that they are trying to

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<v Speaker 1>accomplish with the Ignoble UH ceremonies, they say, is to

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<v Speaker 1>make you laugh and then make you think, this is

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<v Speaker 1>a really important premise of this and I think that

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<v Speaker 1>you just highlighted that. UM. As you will note, the

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<v Speaker 1>name is ig Noble, which is sort of a spoof

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<v Speaker 1>on the Nobel Prizes. And each year the Ignoble Prizes

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<v Speaker 1>honor achievements that do make people laugh and then make

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<v Speaker 1>them think, and they are awarded to ten people and

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<v Speaker 1>winners do travel from around the world and on their

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<v Speaker 1>own dime, by the way, UM to a gallus ceremony

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<v Speaker 1>at Harvard where Nobel laureates then present them with their prize.

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<v Speaker 1>And the prize itself is made of really cheap material

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<v Speaker 1>that's prone to disintegrate. Yeah, it's a and the reason

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<v Speaker 1>that everyone travels here and everyone everyone's in on the joke.

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<v Speaker 1>Everyone loves it because with it with a few small

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<v Speaker 1>exceptions here and there, because it is a celebration of

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<v Speaker 1>the work. It's not a ridiculing of it. And it's

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<v Speaker 1>not using it to uh to push some sort of agenda.

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<v Speaker 1>Well like we saw with the whole shrimp on a

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<v Speaker 1>treadmill thing where uh, individuals that wish to cut the

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<v Speaker 1>U S Science budget, we're using it like look at

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<v Speaker 1>this with people are spending money and using time on

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<v Speaker 1>on this experiment where they just put a shrimp on

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<v Speaker 1>a treadmill, ignoring the fact that that particular experiment was

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<v Speaker 1>very interested in in in how bacteria affects these important

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<v Speaker 1>food creatures in a polluted environment. It was just the

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<v Speaker 1>catalyst that they were making, belittling it and saying this

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<v Speaker 1>is stupid science that accomplishes nothing. Ignobles Ist is the

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<v Speaker 1>entirely different direction, the positive direction, which is saying, here's

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<v Speaker 1>the study that illuminates something hilarious, but that also illuminates

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<v Speaker 1>something important about the scientific workings of the universe. Okay, well,

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<v Speaker 1>let's talk about about who this group is that selects

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<v Speaker 1>the the nominate or makes the nominations, and then also

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<v Speaker 1>what the process is. Basically, we have a group of

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<v Speaker 1>people and we did we mentioned Mark Abraham's yet, but

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<v Speaker 1>he is one of the principals. He is the editor

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<v Speaker 1>and co founder of the Annals of Improbable Research and

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<v Speaker 1>the founder and master of ceremonies for the prizes. And he,

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<v Speaker 1>along with a few other Nobel laureates, science writers, athletes,

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<v Speaker 1>politicians from time to time to you, right, they make

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<v Speaker 1>up the board that nominates the studies and the inventions.

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<v Speaker 1>So basically they are flooded every year with up to

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<v Speaker 1>nine thousand submissions. That's a lot they have to wade

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<v Speaker 1>through all of that. They also seek out nominations as well,

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<v Speaker 1>our nominees, I should say, and Abraham says that they

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<v Speaker 1>will quietly get in touch with them, offer them the prize,

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<v Speaker 1>and give them the opportunity to quietly decline the honor

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<v Speaker 1>if they want to, and if they say no, he says,

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<v Speaker 1>that's absolutely fine, and that's it. He said that they

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<v Speaker 1>don't mention it, and they don't even keep records at

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<v Speaker 1>that point because again, this is something that they want

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<v Speaker 1>to make sure the person is comfortable with and it

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<v Speaker 1>really is an honor. Well, the exception that comes to

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<v Speaker 1>mind that was the was when the gay bomb. Yeah yeah,

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<v Speaker 1>and we'll talk about that in a moment, but I

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<v Speaker 1>wanted to awesome give you guys a sense of the

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<v Speaker 1>ceremony itself. Paper airplanes are launched and then the winners

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<v Speaker 1>are confined to a sixty second speech. If if they

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<v Speaker 1>go beyond that sixty seconds, they at least in this

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<v Speaker 1>year's awards, they had two girls, not one, but two girls,

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<v Speaker 1>eight year old year olds come up and say please stop,

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<v Speaker 1>you're boring me, Please stop, you're boring me, over and

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<v Speaker 1>over again until the recipient stopped, because you got to

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<v Speaker 1>keep the point short, and it's a it's not about it.

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<v Speaker 1>It's about celebrating the awesomeness of any of these given products,

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<v Speaker 1>not boring usarily with all of the hardcore details. I

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<v Speaker 1>just wish they would do that for the oscars. It

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<v Speaker 1>would be awesome. Okay, so let's give an example of

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<v Speaker 1>a past recipient. Uh Dr Elena Bodnar invented that in

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<v Speaker 1>an emergency can be quickly converted into a pair of

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<v Speaker 1>protective face masks. So we have one for yourself and

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<v Speaker 1>one for a friend, which I think is brilliant. Of course,

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<v Speaker 1>you know again as the catalyst for is that the

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<v Speaker 1>part that is so very funny, but it actually has

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<v Speaker 1>practical implications here for us. Yeah, and in that one

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<v Speaker 1>they had a lot of fun with because I think

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<v Speaker 1>even the ceremony after that they were still having people

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<v Speaker 1>come on with. They brought the brawl back and they

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<v Speaker 1>put it on the Nobel Laureates faces, which I thought

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<v Speaker 1>was pretty anes because it also brings to mind the

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<v Speaker 1>old flick Weird Science, you know, where they had the

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<v Speaker 1>they were doing the crazy Man science experiment. They wore

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<v Speaker 1>the braws in their head. Yeah. Some of the some

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<v Speaker 1>of the other winners we've discussed in the past. There

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<v Speaker 1>was the the study that I believe this was a

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<v Speaker 1>New Mexico or no, it was Nevada study University of

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<v Speaker 1>Las Vegas, where they were looking at how ovulating strippers

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<v Speaker 1>received more tips than normal than the other strippers at

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<v Speaker 1>a strip club. That's been brought into question by the

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<v Speaker 1>way it has, But yes, I mean, if that doesn't

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<v Speaker 1>deserve an I know, well, I don't know what does,

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<v Speaker 1>because the story, like the the instant picture you get

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<v Speaker 1>is a bunch of researchers spending their time at a

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<v Speaker 1>strip club. Uh. Though the question that they're speaking to

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<v Speaker 1>answer all the cheeky stuff aside is legitimate because we're

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<v Speaker 1>very interested in human behavior. How does and how does uh?

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<v Speaker 1>How how did these various animal properties of ourselves influenced

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<v Speaker 1>the the the culture that we have built on top

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<v Speaker 1>of it. Uh. There was of course the gay bomb

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<v Speaker 1>and this was the one where uh, nobody from the

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<v Speaker 1>US military actually showed up to accept the prize, but

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<v Speaker 1>it was and I feel like we discussed this one

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<v Speaker 1>in more detail in the past. But the idea was,

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<v Speaker 1>all right, you get some enemies in the trench over there.

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<v Speaker 1>I mean they would not now obviously wouldn't be in

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<v Speaker 1>a trench, but I like the simple version of the

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<v Speaker 1>of it. You know, we're in this trench there, in

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<v Speaker 1>that trench. We wanna either kill them or make them

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<v Speaker 1>not kill us. Both would be great, preferably both because

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<v Speaker 1>you know, we're soldiers, right, So let's fire something into

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<v Speaker 1>their trench that makes them love each other in a

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<v Speaker 1>very biblical fashion. So in other words, let's distract them

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<v Speaker 1>from war and it releases chemical that induces them to then, uh,

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<v Speaker 1>cuddle with each other. Yes, at least it's pretty great. Yeah,

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<v Speaker 1>it's and it was. They did a fabulal spit on

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<v Speaker 1>Dirty Rock where they lampoon did as well. Um, I mean,

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<v Speaker 1>and and this is a fascinating because on one level,

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<v Speaker 1>it's hilarious the idea of forcing a makeout party on

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<v Speaker 1>on your your enemies, but also it's it's very telling,

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<v Speaker 1>like the idea that we are we are these creatures

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<v Speaker 1>that could potentially be manipulated in this fashion, that that

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<v Speaker 1>we ultimately don't have that much control over our our

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<v Speaker 1>violent or passive tendencies. Um. I wanted to point this out.

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<v Speaker 1>In an interview with Ira Plateau of Science Friday, Abraham's

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<v Speaker 1>talked about the worth of this sort of thing by

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<v Speaker 1>using an example of a shrew. Um. Now, these anthropologists

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<v Speaker 1>Brian Crandell and Peter Stall, who who did the study

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<v Speaker 1>on the shrew, they did not get an ignoble prize

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<v Speaker 1>and they perhaps could um for this, but right now

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<v Speaker 1>they were just covered in the Animals of Improbable research

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<v Speaker 1>for this. But they were featured because, uh, they worked

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<v Speaker 1>with the shrew, which is, you know, as a reminder,

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<v Speaker 1>a small, nearly blind animal. Yes, they boiled it and

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<v Speaker 1>then one of them it was never said in the study,

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<v Speaker 1>but either Crandell or Stall actually swallowed it whole. Okay, um,

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<v Speaker 1>And they wanted to make sure that there was you know,

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<v Speaker 1>no sort of masticating, no chewing going on here. They

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<v Speaker 1>wanted to deliver it to their gut whole. And then

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<v Speaker 1>this is it gets even better. For three days, the

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<v Speaker 1>anthropologists examined the resulting feces to discover how the human

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<v Speaker 1>digestive system might break the shrew down. Okay, all that

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<v Speaker 1>seems absolutely crazy and ridiculous, right, uh. But the reason

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<v Speaker 1>they wanted to do this is because they thought there

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<v Speaker 1>is a gap in the knowledge of how something gets

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<v Speaker 1>um digested and the remains, the resulting remains, and what

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<v Speaker 1>is actually there. In other words, if you're an anthropologist

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<v Speaker 1>or an archaeologist and you stumble upon remains that were digested,

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<v Speaker 1>you don't know how much of those remains are a

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<v Speaker 1>result of the process of digestion or the actual like

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<v Speaker 1>teeth marks in the tearing apart of a jaw, which

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<v Speaker 1>would give you a really good idea of how big

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<v Speaker 1>or small the animal was. Right, So, what they did

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<v Speaker 1>discover when they went through all the feces is that

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<v Speaker 1>a lot of the bones of the shrew, including a

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<v Speaker 1>lot of the big bones, were missing, and one of

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<v Speaker 1>the big jawbones was missing. Four of the teeth the

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<v Speaker 1>shrews teeth were missing, and a big chunk of its

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<v Speaker 1>school was missing, just from this digestive process. So this

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<v Speaker 1>tells us something now going forward as an anthropologist of

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<v Speaker 1>what you might be looking at, You're not probably going

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<v Speaker 1>to make the same assumptions if you know that the

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<v Speaker 1>digestive system can play a as much of a part

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<v Speaker 1>as let's say, the creatures chief or the humans teeth. Um.

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<v Speaker 1>So I thought that was a good example to share.

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<v Speaker 1>Of course, not everybody really gets in on the humor

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<v Speaker 1>of the thing. Robert May, who at the time was

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<v Speaker 1>the British government's Chief Scientific Advisor, UH, he wrote a

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<v Speaker 1>letter to both Nature UH, you know, the Science Journal,

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<v Speaker 1>as well as the Annals and Probable Research, and he

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<v Speaker 1>took the ignoble Prize agenas to task any UH for

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<v Speaker 1>quote ridiculing serious work um and UH, also arguing that

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<v Speaker 1>the awards should only target anti science and pseudoscience and

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<v Speaker 1>leave the real scientists to their labor. So his he

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<v Speaker 1>was like, this is horribly youre just making fun of

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<v Speaker 1>these I don't think it was a particularly informed opinion.

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<v Speaker 1>I think it was more of like a gut reaction

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<v Speaker 1>to him hearing about it. It's it's kind of my

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<v Speaker 1>take on it. But but he did. Here was somebody

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<v Speaker 1>who did not get the joke. Yeah, And again Abraham said,

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<v Speaker 1>we are not ridiculing, which is shining a light on science,

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<v Speaker 1>and we're doing it in a fun way in which

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<v Speaker 1>most people don't necessarily think of sciences is fun, you know,

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<v Speaker 1>lighthearted thing. But here we are talking about things in

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<v Speaker 1>a way that um that again, as he says, makes

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<v Speaker 1>you laugh and makes you think, well, I can't help

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<v Speaker 1>but be reminded of a little tidbit from Mary Roaches

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<v Speaker 1>packing from Mars, because she was talking about the space program,

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<v Speaker 1>especially in its early days. You kind of had two groups.

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<v Speaker 1>You had the scientists who were very much immersed in

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<v Speaker 1>this world of science and world of scientific research and

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<v Speaker 1>hardcore facts and trying to factor out these various equations

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<v Speaker 1>to to do amazing things in space. And then you

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<v Speaker 1>had the astronauts who were, hey, you had more of

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<v Speaker 1>a cowboy mentality. You know a lot of these guys

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<v Speaker 1>where they were former experimental jet pilots and all this,

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<v Speaker 1>so there was a big divide between their outlook on life,

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<v Speaker 1>and occasionally it would clash. And the example that Mary

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<v Speaker 1>Roach brought up was be you know, the scientists were

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<v Speaker 1>trying to figure out how to do long distant space

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<v Speaker 1>flights and they were like, well, uh, let's you know,

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<v Speaker 1>I'm thinking about ways to make food for there for

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<v Speaker 1>a long flight through space. Um, let's see, there's got it.

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<v Speaker 1>There's probably a really good way that we could make

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<v Speaker 1>portions of the spaceship edible and potentially come up with

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<v Speaker 1>a way to turn the astronauts poop into food and

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<v Speaker 1>and the astronauts Scott winted this and they're like, no,

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<v Speaker 1>we're not doing that. So you had this clash between

0:12:20.559 --> 0:12:24.000
<v Speaker 1>the scientific world in the outside world, and that is

0:12:24.000 --> 0:12:25.600
<v Speaker 1>where a lot of the humor tends to come from

0:12:25.600 --> 0:12:28.640
<v Speaker 1>in these experiments because you have you have scientists immersed

0:12:28.679 --> 0:12:32.160
<v Speaker 1>in their studies when then the closed confines of the

0:12:32.240 --> 0:12:35.280
<v Speaker 1>lab and then they bring out these results that that

0:12:35.400 --> 0:12:38.000
<v Speaker 1>may not necessarily even seem all that funny to them,

0:12:38.080 --> 0:12:40.440
<v Speaker 1>but when you expose it to the rest of the world,

0:12:41.440 --> 0:12:43.120
<v Speaker 1>that's that's where a lot of the humor comes. Yeah,

0:12:43.200 --> 0:12:45.920
<v Speaker 1>when you back up and take some perspective, I think

0:12:45.920 --> 0:12:48.400
<v Speaker 1>it's so interesting. Although some of the scientists know that

0:12:48.559 --> 0:12:51.720
<v Speaker 1>if they're having fun with it, but um for for them,

0:12:51.760 --> 0:12:54.600
<v Speaker 1>it's you know, sometimes it's even a thought experiment, which

0:12:54.640 --> 0:12:58.200
<v Speaker 1>we've talked about being so um valuable in trying to

0:12:58.240 --> 0:13:01.360
<v Speaker 1>have breakthroughs. All Right, there's a little background on what

0:13:01.520 --> 0:13:04.559
<v Speaker 1>the Ignable prizes are all about. We're gonna take a

0:13:04.640 --> 0:13:07.040
<v Speaker 1>quick break and when we come back, we're going to

0:13:07.120 --> 0:13:10.520
<v Speaker 1>dive into some of the two thousand and twelves more

0:13:10.600 --> 0:13:19.080
<v Speaker 1>notable in all right, we're back. So we're not going

0:13:19.160 --> 0:13:21.800
<v Speaker 1>to get through all of them are certainly not in

0:13:21.840 --> 0:13:24.600
<v Speaker 1>this podcast, but we're gonna we're gonna highlight some of

0:13:24.640 --> 0:13:26.559
<v Speaker 1>the ones that kind of resonated with us and we

0:13:26.600 --> 0:13:31.520
<v Speaker 1>thought were particularly um amusing. Yeah. One that I thought

0:13:31.600 --> 0:13:33.400
<v Speaker 1>was great both of us that were great is the

0:13:33.440 --> 0:13:36.280
<v Speaker 1>two thousand and twelve Neuroscience Prize. And this is largely

0:13:36.360 --> 0:13:41.520
<v Speaker 1>a story about a dead salmon's brain activity and about

0:13:41.920 --> 0:13:45.840
<v Speaker 1>statistical correction methods in F M R. I. Okay, so

0:13:45.840 --> 0:13:47.920
<v Speaker 1>first of all, why is this funny? First of all,

0:13:48.600 --> 0:13:51.440
<v Speaker 1>dead fish. There's just a dead fish in and of

0:13:51.520 --> 0:13:54.000
<v Speaker 1>itself is hilarious. I couldn't help but think of the

0:13:54.120 --> 0:13:57.200
<v Speaker 1>character Lose Zealand from the Muppets. You remember him with

0:13:57.280 --> 0:13:59.559
<v Speaker 1>the I had the big frilly collar and the mustache

0:13:59.600 --> 0:14:02.199
<v Speaker 1>and the eyes and just throw fish, boomerang fish. It's

0:14:02.200 --> 0:14:04.640
<v Speaker 1>part of his act, or any kind of a skip

0:14:04.679 --> 0:14:08.319
<v Speaker 1>where somebody is slapped with a fish. It's just it's true,

0:14:08.360 --> 0:14:11.439
<v Speaker 1>it's interesting, hilarious, it's it's on par with a rubber chicken. Right,

0:14:11.960 --> 0:14:14.520
<v Speaker 1>And the idea that you could study dead fish, I

0:14:14.520 --> 0:14:17.440
<v Speaker 1>mean it's not it's not hilarious. Factly, because the dead

0:14:17.480 --> 0:14:20.280
<v Speaker 1>fish is still that's it's an animal, it's a it's

0:14:20.320 --> 0:14:23.080
<v Speaker 1>an organism. We can perform a necroxy on that species

0:14:23.080 --> 0:14:25.280
<v Speaker 1>and learn all sorts of things. But there's something just

0:14:25.360 --> 0:14:28.280
<v Speaker 1>hilarious about the idea of a dead fish being anything

0:14:28.320 --> 0:14:32.520
<v Speaker 1>other than something rotting on the bank or or laid

0:14:32.520 --> 0:14:36.240
<v Speaker 1>out on ice at the grocery store. Well, um, in

0:14:36.280 --> 0:14:39.000
<v Speaker 1>the in the salmon comes to us actually kind of

0:14:39.040 --> 0:14:42.760
<v Speaker 1>by accident, or rather to the researchers Craig Bennett, Abego Baird,

0:14:42.960 --> 0:14:47.480
<v Speaker 1>Michael Miller, and George Wolford, we're all looking at a

0:14:47.640 --> 0:14:53.720
<v Speaker 1>rather preparing themselves for an upcoming experiment or study with humans,

0:14:54.440 --> 0:14:57.560
<v Speaker 1>and they were I think it was a social stimuli study.

0:14:57.960 --> 0:15:00.640
<v Speaker 1>But anyway, they had to test out fm R I

0:15:00.840 --> 0:15:04.440
<v Speaker 1>machine and get some baseline operations on it. So at

0:15:04.440 --> 0:15:07.560
<v Speaker 1>first they used a pumpkin to try to gather some

0:15:07.800 --> 0:15:11.920
<v Speaker 1>statistical data and do some scanning. Um. And then they thought, well,

0:15:11.960 --> 0:15:14.320
<v Speaker 1>that's not, this doesn't quite work out. We can't really

0:15:14.320 --> 0:15:17.000
<v Speaker 1>see that too. Well, that's not there's going on inside

0:15:17.000 --> 0:15:19.160
<v Speaker 1>of a pumpkin. Yeah, exactly, you could see the seeds.

0:15:19.160 --> 0:15:21.240
<v Speaker 1>But then they said, okay, a cornish game hen would

0:15:21.240 --> 0:15:24.160
<v Speaker 1>be great. Did that wasn't quite on par with what

0:15:24.240 --> 0:15:27.800
<v Speaker 1>they needed. Finally they settled on in an Atlantic salmon

0:15:28.000 --> 0:15:30.640
<v Speaker 1>because it had, you know, the sort of definition it needed,

0:15:30.720 --> 0:15:34.280
<v Speaker 1>had the guts um, it was pretty much ideal. So

0:15:34.440 --> 0:15:38.240
<v Speaker 1>they ran all the usual anatomical scans and then they

0:15:38.320 --> 0:15:41.560
<v Speaker 1>ran the experimental set of the study as well, and

0:15:41.600 --> 0:15:44.480
<v Speaker 1>then they actually showed the salmon images of people in

0:15:44.600 --> 0:15:49.920
<v Speaker 1>social situations, either socially inclusive situations or socially exclusive situations,

0:15:50.520 --> 0:15:53.720
<v Speaker 1>and the salmon was asked to respond saying how it felt.

0:15:54.640 --> 0:15:57.440
<v Speaker 1>So of course, they basically just did the baseline of

0:15:57.480 --> 0:16:00.600
<v Speaker 1>the machine testing and then they took the data and

0:16:00.600 --> 0:16:04.520
<v Speaker 1>they stored it away. Well. Two years later, one of

0:16:04.520 --> 0:16:06.840
<v Speaker 1>the authors of the study was running a seminar on

0:16:06.920 --> 0:16:10.760
<v Speaker 1>how to properly analyze FMR eyes, and they thought to themselves,

0:16:10.840 --> 0:16:12.600
<v Speaker 1>you know, what, what sort of data can we use

0:16:12.720 --> 0:16:16.240
<v Speaker 1>to try to illustrate what we're talking about? And they

0:16:16.280 --> 0:16:19.520
<v Speaker 1>came on their sam and data. And the reason why

0:16:19.560 --> 0:16:23.040
<v Speaker 1>they were using or looking for data is because what

0:16:23.120 --> 0:16:26.960
<v Speaker 1>they wanted to try to illustrate is that information can

0:16:27.000 --> 0:16:29.400
<v Speaker 1>get so bogged down from these fm R eyes. In

0:16:29.400 --> 0:16:32.760
<v Speaker 1>other words, they create so much data UM, and they're

0:16:32.800 --> 0:16:35.920
<v Speaker 1>broken down into sections called voxels, and these voxels can

0:16:35.960 --> 0:16:38.240
<v Speaker 1>have something like a hundred and thirty thousand pieces of

0:16:38.320 --> 0:16:42.760
<v Speaker 1>data and UM, and they're looking at this contrast selection

0:16:42.960 --> 0:16:47.800
<v Speaker 1>and they're trying to do these comparisons, and doing all

0:16:47.840 --> 0:16:50.600
<v Speaker 1>the statistics can be a problem because as soon as

0:16:50.640 --> 0:16:54.840
<v Speaker 1>you have that much data, you can actually produce false positives,

0:16:55.200 --> 0:16:57.800
<v Speaker 1>all right, So what they wanted to do is they

0:16:57.840 --> 0:17:01.600
<v Speaker 1>wanted to do something called multiple correct comparisons. In other words,

0:17:01.680 --> 0:17:06.160
<v Speaker 1>you correct for all these different points of data before

0:17:06.720 --> 0:17:11.560
<v Speaker 1>you really run your final fMRI data sets. And they

0:17:11.720 --> 0:17:15.520
<v Speaker 1>used the salmon. They took these scans and they then

0:17:15.720 --> 0:17:20.040
<v Speaker 1>ran it against uh what they call their normal multiple comparisons,

0:17:20.520 --> 0:17:24.520
<v Speaker 1>and they found that there was actually brain activity it

0:17:24.560 --> 0:17:27.480
<v Speaker 1>looked like in the dead salmon when they ran it

0:17:27.560 --> 0:17:31.199
<v Speaker 1>across these multiple comparisons. And then they ran it across

0:17:31.200 --> 0:17:35.080
<v Speaker 1>their multiple corrected comparisons and they saw no brain activity. Right,

0:17:35.119 --> 0:17:37.800
<v Speaker 1>and that's the correct thing. So all of it seems ridiculous,

0:17:38.160 --> 0:17:40.720
<v Speaker 1>but the point of it is that uh fm r

0:17:40.760 --> 0:17:44.800
<v Speaker 1>I s are widely used and they're widely cited in media,

0:17:45.240 --> 0:17:47.040
<v Speaker 1>and they have told us so much about our brain

0:17:47.119 --> 0:17:51.480
<v Speaker 1>or mental abilities UM and even certain diseases, but there

0:17:51.560 --> 0:17:54.480
<v Speaker 1>wasn't really a control or a control that was being

0:17:54.520 --> 0:17:57.480
<v Speaker 1>widely used. So Bennett says, Okay, fine, laugh at the

0:17:57.520 --> 0:18:00.920
<v Speaker 1>salmon thing. But in the year before work was released

0:18:01.600 --> 0:18:06.840
<v Speaker 1>around something like of fMRI I, papers didn't use the

0:18:06.920 --> 0:18:11.560
<v Speaker 1>proper statistical correction methods. And now that they ran their

0:18:11.560 --> 0:18:14.800
<v Speaker 1>paper and everybody's laughing about the salmon, that number has dropped.

0:18:16.320 --> 0:18:18.680
<v Speaker 1>So it's an important aspect of it. It It seems like

0:18:18.800 --> 0:18:21.800
<v Speaker 1>it's kind of minutia. But if all of us are

0:18:21.920 --> 0:18:24.760
<v Speaker 1>depending on the data that comes out of fMRI I,

0:18:24.880 --> 0:18:28.520
<v Speaker 1>and it is certainly a technology that is so widely used,

0:18:28.560 --> 0:18:31.360
<v Speaker 1>then you want it to be corrected for to get

0:18:31.359 --> 0:18:34.080
<v Speaker 1>the best results. Yeah. I mean the great thing about

0:18:34.080 --> 0:18:37.040
<v Speaker 1>studies like this is that at once they seem to

0:18:37.080 --> 0:18:42.600
<v Speaker 1>be both ridiculous and pointless and then also highly important

0:18:42.640 --> 0:18:46.439
<v Speaker 1>and illuminating about an important topic. So yeah, so I

0:18:46.440 --> 0:18:48.600
<v Speaker 1>mean this is a perfect example. I think, you know,

0:18:48.680 --> 0:18:50.320
<v Speaker 1>of course they were having fun with it as they

0:18:50.320 --> 0:18:52.920
<v Speaker 1>were asking the dead salm and questions about how they

0:18:52.960 --> 0:18:57.280
<v Speaker 1>felt about social stimuli. We could also mention the fluid

0:18:57.359 --> 0:19:02.240
<v Speaker 1>dynamics UM work is also pretty which on the surfaces

0:19:02.400 --> 0:19:05.280
<v Speaker 1>hilarious because the fluid Dynamics prize went to the paper

0:19:05.560 --> 0:19:09.640
<v Speaker 1>walking with coffee, Why does it spill? This study came

0:19:09.680 --> 0:19:12.680
<v Speaker 1>from a team of Russian, Canadian, and US scientists who

0:19:12.680 --> 0:19:15.840
<v Speaker 1>were studying the dynamics of liquid slashing to learn what

0:19:15.960 --> 0:19:19.760
<v Speaker 1>happens when a person walks while carrying a cup of coffee, which,

0:19:20.760 --> 0:19:23.399
<v Speaker 1>which which this is of course on the surfaces is

0:19:23.440 --> 0:19:25.760
<v Speaker 1>great because there's nothing more every day than a cup

0:19:25.840 --> 0:19:29.840
<v Speaker 1>of coffee, and that's certainly slashing coffee. So the idea

0:19:29.880 --> 0:19:33.800
<v Speaker 1>that you would study something so seemingly low steak is

0:19:33.840 --> 0:19:37.080
<v Speaker 1>that is hilarious. Well, and I love that these guys

0:19:37.520 --> 0:19:42.440
<v Speaker 1>physicists Ruslan Katchnikov and HC. Meyer, they were at a conference,

0:19:42.440 --> 0:19:45.920
<v Speaker 1>say that they were watching all of their colleagues slashing

0:19:45.920 --> 0:19:49.000
<v Speaker 1>their coffee around, and they sat down as we all,

0:19:49.080 --> 0:19:50.520
<v Speaker 1>you know, most of us wouldn't say, wow, what a

0:19:50.640 --> 0:19:53.200
<v Speaker 1>my coffee, were like really actually, like, what's the physics

0:19:53.200 --> 0:19:56.119
<v Speaker 1>behind coffee slashing around? Well, most of us would probably

0:19:56.200 --> 0:19:58.520
<v Speaker 1>leave it right there, because guys were like, let's actually

0:19:58.560 --> 0:20:01.480
<v Speaker 1>get to the bottom of this, which I thought was fascinating.

0:20:01.800 --> 0:20:05.320
<v Speaker 1>Piece of fluid dynamics papers and fluid dynamics publications and

0:20:05.760 --> 0:20:09.600
<v Speaker 1>conferences that they're always really amazing, Like there's we try

0:20:09.640 --> 0:20:11.400
<v Speaker 1>to keep an eye on the various studies that come out,

0:20:11.440 --> 0:20:13.359
<v Speaker 1>you know, because we're we're looking at Eureka alert in

0:20:13.359 --> 0:20:15.919
<v Speaker 1>all those places in an intent to keep up with

0:20:16.040 --> 0:20:19.359
<v Speaker 1>with current science and cover it. And the fluid dynamic

0:20:19.400 --> 0:20:21.440
<v Speaker 1>papers will come out and it's always crazy because it'll

0:20:21.480 --> 0:20:23.840
<v Speaker 1>they'll range from stuff like one paper in particular that

0:20:23.920 --> 0:20:26.920
<v Speaker 1>really blew my mind. It was dealing with how nuclear

0:20:27.000 --> 0:20:31.360
<v Speaker 1>fallout moves through an urban city. So there's an idea

0:20:31.400 --> 0:20:34.359
<v Speaker 1>of something potentially very high stakes because you use you

0:20:34.440 --> 0:20:37.000
<v Speaker 1>analyze how fluids flow and again flow, how fluids be

0:20:37.040 --> 0:20:39.919
<v Speaker 1>it air, you know, airs, gases, waters, The way they

0:20:39.960 --> 0:20:42.080
<v Speaker 1>move through an environment is complex. That's why, I mean,

0:20:42.119 --> 0:20:44.239
<v Speaker 1>it's one of the reasons. It's whether prediction is so

0:20:44.280 --> 0:20:48.119
<v Speaker 1>complicated and impossible beyond a certain point. Uh, it's a

0:20:48.160 --> 0:20:50.240
<v Speaker 1>it's it's so when we get down to the science

0:20:50.440 --> 0:20:52.960
<v Speaker 1>of how those movements work, it gets really rich and

0:20:53.080 --> 0:20:56.639
<v Speaker 1>complex and uh and if we're looking at how uh

0:20:57.000 --> 0:20:59.160
<v Speaker 1>fall outspreads through the city, that allows us to better

0:20:59.680 --> 0:21:02.720
<v Speaker 1>uh plan out our means of responding to a disaster.

0:21:02.960 --> 0:21:05.080
<v Speaker 1>But then On the other hand, these same papers and

0:21:05.359 --> 0:21:08.840
<v Speaker 1>publications will also analyze things such as this, like how

0:21:08.880 --> 0:21:12.360
<v Speaker 1>does how does coffee slash out of a saucer? And

0:21:12.520 --> 0:21:16.760
<v Speaker 1>ultimately they're illuminating that they're adding more data to the

0:21:16.800 --> 0:21:20.560
<v Speaker 1>same equation, how do these how do fluids move? Like?

0:21:20.640 --> 0:21:24.280
<v Speaker 1>What are the physics of these of these fluid interactions? Right?

0:21:24.320 --> 0:21:26.800
<v Speaker 1>Because it's a mental exercise, right, because you can apply

0:21:26.880 --> 0:21:30.600
<v Speaker 1>this to rocketry, like shifting weight that could destabilize a

0:21:30.640 --> 0:21:34.320
<v Speaker 1>missile or a rocket, so um, if you're interested. They

0:21:34.359 --> 0:21:37.560
<v Speaker 1>did come to the conclusion that the slashing is due

0:21:37.600 --> 0:21:41.359
<v Speaker 1>to a complex motion of a cup and also the

0:21:41.440 --> 0:21:48.320
<v Speaker 1>biomechanics of walking and the low viscocity liquid dynamics. And

0:21:49.040 --> 0:21:51.280
<v Speaker 1>this is great because all of those things, I mean,

0:21:51.280 --> 0:21:52.919
<v Speaker 1>it's a pretty much a no brainer. We pretty much

0:21:53.000 --> 0:21:56.600
<v Speaker 1>knew all of that already. But there's something hilarious but

0:21:56.680 --> 0:22:01.160
<v Speaker 1>also really fulfilling about somebody setting out to scientifically answer

0:22:01.200 --> 0:22:03.960
<v Speaker 1>a question that we already had an answer to. Like

0:22:04.040 --> 0:22:05.679
<v Speaker 1>it always it always kind of blows my mind. It's

0:22:05.720 --> 0:22:07.919
<v Speaker 1>like it's just something that we like, here's an example

0:22:07.920 --> 0:22:09.439
<v Speaker 1>of something that we just we just saw it, we

0:22:09.480 --> 0:22:12.439
<v Speaker 1>took it on faith. It turned out to be exactly

0:22:12.480 --> 0:22:13.960
<v Speaker 1>what we thought it would be. And when we have

0:22:14.000 --> 0:22:18.480
<v Speaker 1>the scientific reasons why, But what if the reasons had

0:22:18.480 --> 0:22:21.480
<v Speaker 1>been different? You know, never know until you actually prove it.

0:22:21.520 --> 0:22:24.600
<v Speaker 1>You know, this is basically a proof of common sense

0:22:24.760 --> 0:22:27.240
<v Speaker 1>with science. I like that proof of common sense. And

0:22:27.359 --> 0:22:29.240
<v Speaker 1>if you wanted to, or if the industry wanted to,

0:22:29.359 --> 0:22:33.160
<v Speaker 1>it could change the design if it's coffee cups. Right, Um,

0:22:33.200 --> 0:22:36.000
<v Speaker 1>all right, So I think that gives a good couple

0:22:36.040 --> 0:22:40.320
<v Speaker 1>of examples. We have some other ones that we will

0:22:40.440 --> 0:22:44.320
<v Speaker 1>leave for our part two, and just to wet your appetite,

0:22:44.760 --> 0:22:47.639
<v Speaker 1>what they have to do with monkey butts, thwarting along

0:22:47.680 --> 0:22:53.800
<v Speaker 1>winded orators, and preventing gastro intestinal explosions. Yes, so all

0:22:53.840 --> 0:22:55.679
<v Speaker 1>of those things are definitely worth tuning into on the

0:22:55.680 --> 0:23:00.200
<v Speaker 1>next episode, so join us for that. In the mean time,

0:23:00.280 --> 0:23:02.239
<v Speaker 1>if you would like to reach out to us and

0:23:02.560 --> 0:23:06.480
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0:23:06.480 --> 0:23:09.280
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0:23:09.400 --> 0:23:12.240
<v Speaker 1>Tumblr and on Facebook. We are stuff to blow your

0:23:12.240 --> 0:23:14.800
<v Speaker 1>mind on both of those and on Twitter we go

0:23:14.840 --> 0:23:17.480
<v Speaker 1>by the handle blow the Mind, and you can always

0:23:17.560 --> 0:23:19.920
<v Speaker 1>drop us a line and blow the mind at Discovery

0:23:20.000 --> 0:23:29.360
<v Speaker 1>dot com for more on this and thousands of other topics.

0:23:29.600 --> 0:23:35.560
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