WEBVTT - A Conversation with LeBron James and Maverick Carter

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<v Speaker 1>Face is Bloomberg Business Week with Carol Masser and Jason

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<v Speaker 1>Kelly from Bloomberg Radio. We're bringing you some of the

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<v Speaker 1>most important and informative conversations that we had throughout the

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<v Speaker 1>week on our daily radio show. And I gotta say,

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<v Speaker 1>one of the best conversations, Jason, was one that you

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<v Speaker 1>had this week. Well, I appreciate that it was one

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<v Speaker 1>that I was looking forward to timely, to say the least.

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<v Speaker 1>King James himself, Lebron James, his longtime friend and business

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<v Speaker 1>partner Maverick Carter. I had talked with them in February.

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<v Speaker 1>I caught up with them again this week, all about

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<v Speaker 1>their company, the spring Hill Company that they are launching,

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<v Speaker 1>but more importantly this moment and whether it will be

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<v Speaker 1>more than that, Lebron. It seems to be a moment

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<v Speaker 1>where we're all viewing activism in a much broader sense.

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<v Speaker 1>And I wonder as a longtime activist, as someone who

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<v Speaker 1>calls back in the interview that you and I had,

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<v Speaker 1>the three of us had in February, you talked about

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<v Speaker 1>Muhammad Ali, you know, an amazing activist in his own right. Now,

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<v Speaker 1>activism is something that we see everywhere. Is this a moment,

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<v Speaker 1>a special moment, in an important moment for activism in

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<v Speaker 1>your mind. UM, I think it's a special moment in

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<v Speaker 1>the sense that, UM, you can be heard active activism

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<v Speaker 1>and activists have always been around. UM what people had

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<v Speaker 1>a closed ear in a closed mind, UM, and didn't

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<v Speaker 1>want to recognize and didn't want to hear it, didn't

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<v Speaker 1>want to be UM, knowledgeable about what they were speaking,

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<v Speaker 1>where they were coming from, the passion that they were

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<v Speaker 1>speaking with. UM. Now it's it's being heard. People can

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<v Speaker 1>be heard. Black Americans, African Americans, you know, can be heard,

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<v Speaker 1>both men and women can be heard. UM. What they're

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<v Speaker 1>passionate about and the calling for help and the calling

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<v Speaker 1>for we're being We're just tired. So you know, I

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<v Speaker 1>don't want to say activism is something that's UM. You

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<v Speaker 1>know now everyone's doing it. Now. It's always been a

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<v Speaker 1>down but you know, in the in the case of

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<v Speaker 1>George Floyd, in the case of so many other innocent

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<v Speaker 1>lives being taken away. UM, they've put up a stand

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<v Speaker 1>and and now you know, we're being heard, and everyone

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<v Speaker 1>is being heard. UM, not only UM. You know, from

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<v Speaker 1>from what Muhammad Ali was saying and so many that

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<v Speaker 1>came before him and so many after him, but even

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<v Speaker 1>the local people, the people in the community, because those

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<v Speaker 1>are the real ones, the people that's in the communities,

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<v Speaker 1>that's living and walking those streets and being racialistically profiled

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<v Speaker 1>and being judged every day that they walk in their cities.

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<v Speaker 1>They're the ones that need to be heard, and they're

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<v Speaker 1>being heard right now, and it's it's great to see.

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<v Speaker 1>And so what does it feel like in in Akron?

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<v Speaker 1>I mean, you talked about Los Angeles a little bit,

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<v Speaker 1>but you know, you and Maverick have said often that

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<v Speaker 1>so much of what animates you started in Akron. You

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<v Speaker 1>guys met when you were children, and I wonder how

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<v Speaker 1>this feels there Lebron. No, absolutely, um, we always we

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<v Speaker 1>always recognize where home is and home base it starts there,

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<v Speaker 1>you know, having my high primary school here and understanding

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<v Speaker 1>the um you know the level of importance with my kids,

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<v Speaker 1>and you know when the pandemic, when when COVID started,

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<v Speaker 1>it was, it was it was kind of heartbreaking because

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<v Speaker 1>I knew that my kids would have to leave the school.

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<v Speaker 1>We had to shut down our school for a period

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<v Speaker 1>of time. And I understand how important structure is and

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<v Speaker 1>hands on is with my kids in my school. So

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<v Speaker 1>you know that was very troubling times for me and

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<v Speaker 1>troubling times for our facult team members and everyone that

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<v Speaker 1>had to do with the I p S. Because you know,

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<v Speaker 1>we're so used to having our kids and we and

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<v Speaker 1>we know how important having them in the classroom and

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<v Speaker 1>having them underneath our our wing and our and our guidance. UM.

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<v Speaker 1>So we're always paying attention to our hometown and listening

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<v Speaker 1>to the people, listening to what's going on there. Um

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<v Speaker 1>So that is constant every single day, no matter um.

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<v Speaker 1>You know, me and Maverick living in Los Angeles, we

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<v Speaker 1>we have hands on and and and our ears to

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<v Speaker 1>what's going on in our home out of acronhol Is.

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<v Speaker 1>With Maverick, one of the things that you did during

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<v Speaker 1>the pandemic that was forced by the pandemic was graduated together.

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<v Speaker 1>Tell me why that was so important and what was

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<v Speaker 1>different about it and what it represented for spring Hill

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<v Speaker 1>and what it says about the opportunity. Yeah, obviously, the

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<v Speaker 1>pandemic unfortunately forced all of students back home and and

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<v Speaker 1>and as Lebron said, unfortunately the kids the students that

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<v Speaker 1>I a school like, I promise the school is for

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<v Speaker 1>a lot of those kids the safest places where they

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<v Speaker 1>get the most structure because home is tough, and and

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<v Speaker 1>and especially for seniors, right high school seniors who didn't

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<v Speaker 1>you know, get the chance to graduate and walk across

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<v Speaker 1>the stage and get the diploma, which is a big

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<v Speaker 1>moment for all of us, and and and even a

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<v Speaker 1>person like me, it's the only graduation I've ever had,

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<v Speaker 1>it's the only graduation Lebron has ever had. So it's

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<v Speaker 1>very memorable, and it's an important moment and everyone's lives.

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<v Speaker 1>So at the company, we got approached um by partners

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<v Speaker 1>to come along and produce graduate together and do it

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<v Speaker 1>with with Lobray and Polo Jobs Company, And it was

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<v Speaker 1>just important that we really over delivered for those students,

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<v Speaker 1>for those kids, it wasn't about us, It wasn't about

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<v Speaker 1>the networks. Lebron did the fantastic job hosting. We were

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<v Speaker 1>fortunate enough to have UH President Barack Obama deliver the

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<v Speaker 1>commencement speech. But it wasn't about Lebron. It wasn't about Obama,

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<v Speaker 1>wasn't about us as a company. It was about creating

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<v Speaker 1>a special memorable moment for those students, just like we all.

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<v Speaker 1>We got the chance to do when we actually got

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<v Speaker 1>to experience it live. Unfortunately they didn't. They had to

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<v Speaker 1>do in their living rooms with their families. And that's

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<v Speaker 1>what made me very happy and proud is all the

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<v Speaker 1>text that I received from from families and parents who

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<v Speaker 1>said that was a special moment for my graduating senior

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<v Speaker 1>and now they ease have something they can remember it by.

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<v Speaker 1>And we did a T shirt. We wanted to make

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<v Speaker 1>it as special as possible and do it in the

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<v Speaker 1>spring Hill Away, which is bringing to life as a

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<v Speaker 1>as a show on Network TV. We did an after

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<v Speaker 1>party on on Uninterrupted Instagram Live channel, and we brought

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<v Speaker 1>a product, so we wanted to really give them a

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<v Speaker 1>full three sixty moments so they felt very memorable and

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<v Speaker 1>something they could always remember, just as though they could

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<v Speaker 1>do it live and in person and Lebron we moved

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<v Speaker 1>from that to More Than a Vote that was launched

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<v Speaker 1>officially this week. What does success look like from More

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<v Speaker 1>Than a Vote as you look toward November? UM, I

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<v Speaker 1>think success looks like UM educating the people that's on

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<v Speaker 1>the grounds in these cities that we're tackling. UM. You know,

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<v Speaker 1>we've had voter suppression for so for so long, people

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<v Speaker 1>not understanding, UM, how they can vote, where they're where

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<v Speaker 1>they can vote, if their vote really counts. UM. You

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<v Speaker 1>know in the black community, you know you always here,

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<v Speaker 1>go out and vote. But what you don't understand is

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<v Speaker 1>who am I voting for? Where can I vote? How

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<v Speaker 1>many people am I voting for? What does these votes mean?

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<v Speaker 1>What do they stand for? UM? So the education side, UM,

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<v Speaker 1>is what we're most proud about. That is success for

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<v Speaker 1>us where we're actually getting UM, these communities out to vote,

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<v Speaker 1>but they are even more educated on who they're voting for,

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<v Speaker 1>how they can vote, where they can vote. UM. They

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<v Speaker 1>have that power. UM. There's some there's a lot of

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<v Speaker 1>people that believe that they can't vote because they've had

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<v Speaker 1>previous convictions with the law or or or they've been

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<v Speaker 1>to jail and they've been told that they cannot vote,

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<v Speaker 1>that their vote UM does not get submitted to things

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<v Speaker 1>of that nature, which is untrue. UM. And a lot

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<v Speaker 1>of states that we're tackling, so to educate and to

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<v Speaker 1>make aware of the people that's on the ground, that

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<v Speaker 1>has a lot to do with the future of our country. UM.

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<v Speaker 1>That is one of the success that we can have.

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<v Speaker 1>And we'll see what happens in November. And Maverick, I

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<v Speaker 1>do wonder you know to speak to this moment where

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<v Speaker 1>where we are, given that you were positioned to do

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<v Speaker 1>this via spring Hill. What are the conversations that are

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<v Speaker 1>incoming to you, whether it's from studios, whether it's from

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<v Speaker 1>CEOs of companies, or your calls getting returned more or

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<v Speaker 1>there is there more interest in what you're doing, given

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<v Speaker 1>that the world does seem to be moving in this moment. Yeah,

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<v Speaker 1>and and you keep calling it a moment. Hopefully it's

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<v Speaker 1>not just a moment, right, I don't want to call

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<v Speaker 1>it a moment. This is this is what's needed. This

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<v Speaker 1>is actually more like what this country should be and

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<v Speaker 1>what this world should be. So it's it's it's not

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<v Speaker 1>a moment. I don't it doesn't. It doesn't feel at

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<v Speaker 1>all like a moment to me. As I said, I've

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<v Speaker 1>been blacked my whole life, right, so, and and and

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<v Speaker 1>and pushing to empower people and specifically black people my

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<v Speaker 1>whole life. And you know, our company, as I said,

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<v Speaker 1>if you look at what we made long before this time,

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<v Speaker 1>we made self Made on Netflix, right, we made Shut

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<v Speaker 1>Up and Dribble on Showtime. So we've always been about

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<v Speaker 1>empowering people who feel like us and come from the

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<v Speaker 1>communities that we come from and want to believe in

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<v Speaker 1>our mission. And we've the content we've created. Who we've

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<v Speaker 1>created that content with has always been about that. And

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<v Speaker 1>I think for us as a company, people already understood

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<v Speaker 1>and felt and new and could feel the essence of

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<v Speaker 1>what we're doing. It's obviously a bit magnified now. So

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<v Speaker 1>the conversations that are internally with with all of us

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<v Speaker 1>and the people who work at our company are pretty

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<v Speaker 1>much the same. We're getting some external calls that hey,

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<v Speaker 1>if you guys have ideas that want to help us, sure,

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<v Speaker 1>And me personally, I am getting a lot of calls

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<v Speaker 1>from people other you know, um CEO s. I happen

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<v Speaker 1>to serve on the board of Latin Nations, so I'm

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<v Speaker 1>spending a lot of time with them. And I've learned

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<v Speaker 1>a lot from my Rapino actually, who's the CEO of

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<v Speaker 1>Live Nation, about being deliberate and and he actually is

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<v Speaker 1>the one who taught me like to change things like this,

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<v Speaker 1>going back to what happened with companies and me too,

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<v Speaker 1>and changing how women are treated. What position to get

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<v Speaker 1>in the company, you have to be delivered. I think

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<v Speaker 1>that's what companies have to do. They have to say, hey,

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<v Speaker 1>set put a date on it, and put it them

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<v Speaker 1>out that a year from now we need five black

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<v Speaker 1>people at the top of the company. You have to

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<v Speaker 1>be that deliberate and I've learned that from Micael, and

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<v Speaker 1>I've also got a lot of calls on you know, what,

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<v Speaker 1>what are you doing? What do you think? What do

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<v Speaker 1>you think we should be doing? So I'm taking those

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<v Speaker 1>all in the stride and explaining to people, as I

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<v Speaker 1>just said to you, and hey, this don't treat this

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<v Speaker 1>as a moment. This isn't a moment. This is what

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<v Speaker 1>you should have been doing all along, and this is

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<v Speaker 1>what everyone needs to be doing going forward anyway, And

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<v Speaker 1>still Lebron to that point, what can you do given

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<v Speaker 1>your stature, to ensure that this isn't fleeting? What are

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<v Speaker 1>the things that we need to be and thinking about

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<v Speaker 1>what can you do to really take this forward? In

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<v Speaker 1>many ways? What are you thinking about? Well, for me,

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<v Speaker 1>my mission doesn't change. Um, I've been doing this since

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<v Speaker 1>day one, you know, and Marverages touched on a lot

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<v Speaker 1>about our brand and our company and what we've been doing.

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<v Speaker 1>But you know, even since I you know, came out,

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<v Speaker 1>you know, from from high school to the NBA. You know,

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<v Speaker 1>instead of going with a company, I decided to hire

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<v Speaker 1>my friends. I decided to have hire my friends. Um

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<v Speaker 1>that I believe we can all grow together. We can,

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<v Speaker 1>we can we can have shortcomings, we can have bumps

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<v Speaker 1>in the row, but at the end of the day,

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<v Speaker 1>and we stick with one another and we're true to

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<v Speaker 1>each other, and we can build this together. So I've

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<v Speaker 1>been doing this since day one, So my mission has

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<v Speaker 1>not changed at all. Continue to educate myself because the

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<v Speaker 1>more educated I am than the people around me will

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<v Speaker 1>get educated as well, and continue to pass that down

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<v Speaker 1>to the youth. I mean, the youth is our future.

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<v Speaker 1>I mean we look at the class of this year,

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<v Speaker 1>the high school graduation, and there's nothing that they will

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<v Speaker 1>not be ready for after having a year like this,

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<v Speaker 1>you know. So for me to have the knowledge that

0:12:05.240 --> 0:12:07.080
<v Speaker 1>I have in the blueprints that I have to be

0:12:07.160 --> 0:12:10.000
<v Speaker 1>able to continue to pass it down to the generation

0:12:10.080 --> 0:12:13.800
<v Speaker 1>below me, to the generation that's with me, and continue

0:12:13.840 --> 0:12:18.280
<v Speaker 1>to understand how important UM, these times if every day

0:12:18.440 --> 0:12:20.920
<v Speaker 1>is it's not being a leader. It's not when it's

0:12:20.960 --> 0:12:23.320
<v Speaker 1>not about when you decide to do it. It's every

0:12:23.320 --> 0:12:25.240
<v Speaker 1>single day. If you want to be a leader, you

0:12:25.320 --> 0:12:27.559
<v Speaker 1>call yourself a leader has to be every single day

0:12:27.559 --> 0:12:29.640
<v Speaker 1>that you wake up and you jump out of your

0:12:29.640 --> 0:12:32.400
<v Speaker 1>bed and people are gonna follow you then, and people

0:12:32.400 --> 0:12:34.720
<v Speaker 1>are gonna understand you and understand that you're not perfect,

0:12:35.000 --> 0:12:37.400
<v Speaker 1>but they know you are true to them. So you know,

0:12:37.480 --> 0:12:39.640
<v Speaker 1>my mission has always been that and it will it

0:12:39.640 --> 0:12:42.280
<v Speaker 1>will not change. I will continue to point out things

0:12:42.280 --> 0:12:45.240
<v Speaker 1>that I know is wrong, um if I see it, um,

0:12:45.280 --> 0:12:48.400
<v Speaker 1>not only socially but also with cameras in my face.

0:12:48.640 --> 0:12:50.720
<v Speaker 1>And I will also continue to lead by example as

0:12:50.720 --> 0:12:53.240
<v Speaker 1>a model citizen, as a black man growing up UM

0:12:53.240 --> 0:12:57.440
<v Speaker 1>in America. So my mission stays the same, Lebron, I

0:12:57.480 --> 0:13:02.280
<v Speaker 1>do wonder. I think back to and and Eric Gardner

0:13:02.400 --> 0:13:05.240
<v Speaker 1>and the T shirt UH that you wore. And the

0:13:05.360 --> 0:13:10.320
<v Speaker 1>NBA has consistently stood behind you and its players in

0:13:10.400 --> 0:13:13.440
<v Speaker 1>terms of protests. Other leagues have not done that, most

0:13:13.480 --> 0:13:17.600
<v Speaker 1>notably the NFL. Now the NFL has changed its tune.

0:13:17.880 --> 0:13:21.000
<v Speaker 1>What do you make of that? UM? I do know

0:13:21.240 --> 0:13:22.840
<v Speaker 1>one thing I can speak from is what I'm a

0:13:22.840 --> 0:13:24.600
<v Speaker 1>part of. And I'm a part of the league with

0:13:24.640 --> 0:13:27.320
<v Speaker 1>a great commissioner and Adam Silver and he's always listened

0:13:27.360 --> 0:13:30.600
<v Speaker 1>to the voice of his players. UM, and I've always

0:13:30.600 --> 0:13:33.160
<v Speaker 1>respected him with that for that. UM, he's given us

0:13:33.200 --> 0:13:35.760
<v Speaker 1>an opportunity to when we feel something that's very wrong

0:13:35.800 --> 0:13:38.720
<v Speaker 1>with society, that's very wrong with what's going on in

0:13:38.760 --> 0:13:41.439
<v Speaker 1>our communities, that we could speak upon that and use

0:13:41.520 --> 0:13:44.200
<v Speaker 1>the NBA shield to back us. And UM, I have

0:13:44.280 --> 0:13:46.800
<v Speaker 1>nothing but respect for Adam Silver. Um. As far as

0:13:46.840 --> 0:13:50.319
<v Speaker 1>the NFL, I'm not in those locker rooms. I'm not

0:13:50.400 --> 0:13:54.359
<v Speaker 1>with those guys, but I do understand UM that an apology.

0:13:54.480 --> 0:13:58.800
<v Speaker 1>I have not heard true official apology to Colin Kaepernick

0:13:59.120 --> 0:14:01.199
<v Speaker 1>on what he was going through and what he was

0:14:01.240 --> 0:14:04.120
<v Speaker 1>trying to tell the NFL and tell the world about

0:14:04.120 --> 0:14:06.800
<v Speaker 1>while he was kneeling when he was doing that as

0:14:06.800 --> 0:14:10.880
<v Speaker 1>a San Francisco forty niner. UM. So I just see

0:14:10.960 --> 0:14:13.679
<v Speaker 1>that to be still be wrong. UM. And now they

0:14:13.679 --> 0:14:16.480
<v Speaker 1>are listening some, but I still think, UM, we have

0:14:16.600 --> 0:14:19.800
<v Speaker 1>not heard that official apology to a man who basically

0:14:19.880 --> 0:14:23.960
<v Speaker 1>sacrificed everything for the better at his world. So UM,

0:14:24.040 --> 0:14:26.480
<v Speaker 1>I can say that about about that. And Maverick, I

0:14:26.520 --> 0:14:30.240
<v Speaker 1>wonder about the Kaepernick issue from from your perspective knowing

0:14:30.560 --> 0:14:35.280
<v Speaker 1>the business world, the endorsement world, the economic element of this,

0:14:35.800 --> 0:14:38.840
<v Speaker 1>How does that change going forward? Given that, I think

0:14:38.920 --> 0:14:43.080
<v Speaker 1>it's fair to say Colin Kaepernick was vindicated in a

0:14:43.080 --> 0:14:46.200
<v Speaker 1>lot of senses. Yeah, well, I think you know. The

0:14:46.240 --> 0:14:50.400
<v Speaker 1>fact of the matter is, Um, Colin Kaepernick did what

0:14:50.480 --> 0:14:53.000
<v Speaker 1>was on his heart. He did what he felt was right.

0:14:53.400 --> 0:14:55.960
<v Speaker 1>He took all the right steps. People always obviously look

0:14:56.000 --> 0:14:59.240
<v Speaker 1>over that he met with the military. Uh. I think

0:14:59.240 --> 0:15:02.120
<v Speaker 1>it was a marine or maybe even a navcal that

0:15:02.280 --> 0:15:04.120
<v Speaker 1>told him sitting was the wrong thing to do. That

0:15:04.160 --> 0:15:06.080
<v Speaker 1>he should knew. That's where he actually got the idea.

0:15:06.120 --> 0:15:09.080
<v Speaker 1>He took the right steps. But I think as black people,

0:15:09.800 --> 0:15:14.240
<v Speaker 1>you know, we've been ringing this alarm for a long time,

0:15:14.480 --> 0:15:17.720
<v Speaker 1>and and and and the rest of the country. Who

0:15:17.720 --> 0:15:21.240
<v Speaker 1>are you know, I happen to believe most people are good,

0:15:21.240 --> 0:15:23.760
<v Speaker 1>So who are not even racist have just been hitting

0:15:23.760 --> 0:15:27.440
<v Speaker 1>snooze on it because it's just the system has been

0:15:27.480 --> 0:15:31.960
<v Speaker 1>set up in a way that even if you're not racist, right,

0:15:32.680 --> 0:15:38.720
<v Speaker 1>that you still perpetuate a system that oppresses black people.

0:15:38.920 --> 0:15:42.640
<v Speaker 1>And and and I keep telling people biased and racist

0:15:43.080 --> 0:15:46.720
<v Speaker 1>get the same results. So if I worked at Bloomberg

0:15:47.400 --> 0:15:50.840
<v Speaker 1>and I you just gravitated as a human to the

0:15:50.840 --> 0:15:53.680
<v Speaker 1>people who went to the same school as you, drink

0:15:53.760 --> 0:15:55.800
<v Speaker 1>the same beer as you, go to the same place

0:15:55.840 --> 0:15:58.120
<v Speaker 1>to hang out as you. So therefore you don't have

0:15:58.160 --> 0:16:00.640
<v Speaker 1>to be racist to still be in a system that

0:16:00.800 --> 0:16:04.520
<v Speaker 1>oppresses black people. And I think, you know, we've been

0:16:04.560 --> 0:16:07.040
<v Speaker 1>saying this a long time, that this is this is

0:16:07.080 --> 0:16:09.480
<v Speaker 1>what this is. It's in the fabric of America, it's

0:16:09.520 --> 0:16:12.880
<v Speaker 1>in the DNA was actually designed that way. And unless

0:16:12.920 --> 0:16:17.400
<v Speaker 1>we actually stop and really make hard turns and changes

0:16:17.440 --> 0:16:22.080
<v Speaker 1>to reverse the social, political, and economic systems, then it's

0:16:22.080 --> 0:16:24.120
<v Speaker 1>still gonna go on. And many people go, well, I'm

0:16:24.160 --> 0:16:26.400
<v Speaker 1>not racist. I go, you're not, but you still have

0:16:26.560 --> 0:16:31.520
<v Speaker 1>benefited from a system and perpetuated system that oppresses black people.

0:16:31.960 --> 0:16:35.320
<v Speaker 1>So I think Colin definitely champion that in a big way.

0:16:35.360 --> 0:16:37.200
<v Speaker 1>But this has been going on for hundreds of years,

0:16:37.440 --> 0:16:41.200
<v Speaker 1>and black people have been saying this for hundreds of years. Lebron,

0:16:41.280 --> 0:16:42.960
<v Speaker 1>I do want to ask you about something that we

0:16:43.080 --> 0:16:46.240
<v Speaker 1>have talked about before that it has continued to be

0:16:47.040 --> 0:16:50.720
<v Speaker 1>an issue, and that is China. Obviously, a little less

0:16:50.720 --> 0:16:54.200
<v Speaker 1>than a year ago, you made some comments that people

0:16:54.320 --> 0:16:58.760
<v Speaker 1>disagreed with. You've gotten some criticism lately from activist Joshua

0:16:58.840 --> 0:17:03.080
<v Speaker 1>Wong about your comments are lack thereof related to China?

0:17:03.680 --> 0:17:07.480
<v Speaker 1>What have you learned from that whole incident? I think

0:17:07.800 --> 0:17:10.960
<v Speaker 1>you know for me personally, like I told you before, Jason, Um,

0:17:11.000 --> 0:17:14.160
<v Speaker 1>you know when you speak about things that I'm knowledgeable

0:17:14.200 --> 0:17:17.560
<v Speaker 1>about that I'm educated on um. And at the end

0:17:17.600 --> 0:17:20.000
<v Speaker 1>of the day, right right is right, and wrong it's wrong,

0:17:20.400 --> 0:17:22.879
<v Speaker 1>and UM, I want the better I want the betterment

0:17:22.960 --> 0:17:25.919
<v Speaker 1>of people, no matter skin color, no matter race, no

0:17:26.000 --> 0:17:29.200
<v Speaker 1>matter anything. So you know I'm in a position of that,

0:17:29.480 --> 0:17:32.439
<v Speaker 1>you know. So UM. You know that's what you always

0:17:32.520 --> 0:17:35.159
<v Speaker 1>learn from from anything that you do in life. You

0:17:35.359 --> 0:17:38.879
<v Speaker 1>is always uh, you know, learning mechanisms is always you know,

0:17:38.880 --> 0:17:40.720
<v Speaker 1>people are gonna agree with you, some people are gonna

0:17:40.760 --> 0:17:43.480
<v Speaker 1>disagree with you, um, but you can't allow that to

0:17:43.560 --> 0:17:46.480
<v Speaker 1>stop your journey and um, and that's what it's all

0:17:46.480 --> 0:17:50.280
<v Speaker 1>about for me. So when you think about what happens

0:17:50.320 --> 0:17:56.560
<v Speaker 1>next from an NBA perspective, Lebron, Uh, assuming that everything

0:17:56.600 --> 0:18:00.280
<v Speaker 1>stays the same, you gotta be playing basketball pretty soon,

0:18:00.960 --> 0:18:03.480
<v Speaker 1>which feels like good news for for a lot of folks,

0:18:03.520 --> 0:18:06.040
<v Speaker 1>and I would imagine especially you. Given the position the

0:18:06.119 --> 0:18:10.280
<v Speaker 1>Lakers were in going into all this, Kyrie Irving has said,

0:18:10.440 --> 0:18:13.480
<v Speaker 1>and I believe you have disagreed that maybe you should

0:18:13.480 --> 0:18:17.480
<v Speaker 1>think about not playing. What do you think? Well for

0:18:17.520 --> 0:18:20.679
<v Speaker 1>me personally, UM, you know, I love the game of basketball,

0:18:21.080 --> 0:18:24.440
<v Speaker 1>UM and UM, and I want to continue to play. UM.

0:18:24.480 --> 0:18:29.200
<v Speaker 1>I believe that sports UM in general, UM has done

0:18:29.240 --> 0:18:33.240
<v Speaker 1>so many great things for for communities, UM, for households,

0:18:34.160 --> 0:18:38.320
<v Speaker 1>bringing people together. UM. And more importantly, UM, like you

0:18:38.359 --> 0:18:41.160
<v Speaker 1>said earlier, with our our commissioner and our league, has

0:18:41.200 --> 0:18:44.000
<v Speaker 1>always allowed us to express the values and things that's

0:18:44.040 --> 0:18:46.879
<v Speaker 1>going on in our lives. So UM, you know, for

0:18:47.000 --> 0:18:48.880
<v Speaker 1>us to be at it together as a league once

0:18:48.880 --> 0:18:51.760
<v Speaker 1>again along was going on right now, it gives us

0:18:51.760 --> 0:18:55.479
<v Speaker 1>another opportunity to continue to talk about, UM, what's going on,

0:18:55.560 --> 0:18:59.160
<v Speaker 1>to social injustice, the police brutality, UM, you know, black

0:18:59.200 --> 0:19:02.480
<v Speaker 1>lives matter, and continue to hit home on things that's

0:19:02.520 --> 0:19:05.480
<v Speaker 1>going on that matters a lot as well. UM. But

0:19:05.480 --> 0:19:08.200
<v Speaker 1>but sports has always been something that kind of gavlanized

0:19:08.240 --> 0:19:11.439
<v Speaker 1>and brought people together and and and you know, just

0:19:11.520 --> 0:19:14.280
<v Speaker 1>make people feel you know, very uplifted. And I know

0:19:14.320 --> 0:19:18.800
<v Speaker 1>in my community right now, we just unfortunately a beautiful

0:19:18.880 --> 0:19:21.000
<v Speaker 1>eighteen year old girl by the name of the Kia

0:19:21.040 --> 0:19:24.480
<v Speaker 1>Crawford was just gunned down, UM and and Akron, Ohio

0:19:24.560 --> 0:19:28.240
<v Speaker 1>last week, a week after graduating high school. UM. You know,

0:19:28.359 --> 0:19:31.920
<v Speaker 1>so you know, just to get people's minds UM. Not

0:19:32.000 --> 0:19:36.480
<v Speaker 1>saying forget about certain situations, but to just have a

0:19:36.480 --> 0:19:39.119
<v Speaker 1>breath of fresh air, to have a breath of a

0:19:39.160 --> 0:19:41.960
<v Speaker 1>sense of love. UM. What what sports can bring. And

0:19:42.000 --> 0:19:44.360
<v Speaker 1>I know what I do on the basketball court can

0:19:44.400 --> 0:19:46.719
<v Speaker 1>bring a lot of happiness to a lot of households,

0:19:46.720 --> 0:19:50.320
<v Speaker 1>including my own, and including my community and my kids.

0:19:50.320 --> 0:19:54.359
<v Speaker 1>So I'm looking forward to the season getting restarted, getting

0:19:54.359 --> 0:19:57.600
<v Speaker 1>back in the Laker uniform. UM, and continue to to

0:19:57.600 --> 0:20:00.159
<v Speaker 1>to push the envelope not only on the court but

0:20:00.280 --> 0:20:02.520
<v Speaker 1>off the court, because like I've been telling a lot

0:20:02.600 --> 0:20:05.200
<v Speaker 1>of my colleagues, a lot of my friends, I won't

0:20:05.240 --> 0:20:07.840
<v Speaker 1>stop until I see change, and I mean real change

0:20:08.359 --> 0:20:10.680
<v Speaker 1>for us as a community, as a Black community, both

0:20:10.680 --> 0:20:12.920
<v Speaker 1>on and off the floor. So my mission stays the same.

0:20:14.480 --> 0:20:17.720
<v Speaker 1>I do wonder for both of you and and taking

0:20:17.840 --> 0:20:20.920
<v Speaker 1>your point, which is a good one, Maverick, that this

0:20:21.000 --> 0:20:22.760
<v Speaker 1>is more than a moment, and I think we all

0:20:22.800 --> 0:20:25.320
<v Speaker 1>hope that it will be more than a moment, and

0:20:25.400 --> 0:20:28.240
<v Speaker 1>maybe it's an inflection point we hope that to be

0:20:28.320 --> 0:20:31.720
<v Speaker 1>the case. There is a gravity, there's a weight to this,

0:20:31.800 --> 0:20:34.440
<v Speaker 1>and I wonder, and maybe Maverick, I'll start with you,

0:20:34.920 --> 0:20:38.800
<v Speaker 1>do you feel that way? Do you feel like there's

0:20:39.160 --> 0:20:44.760
<v Speaker 1>pressure to to do something to ensure that this isn't

0:20:44.800 --> 0:20:49.840
<v Speaker 1>just a moment. I feel that people are finally paying

0:20:49.880 --> 0:20:53.800
<v Speaker 1>attention and focusing on it, right, And and people who

0:20:53.960 --> 0:20:59.199
<v Speaker 1>again who are definitely not racist, are now even focused

0:20:59.240 --> 0:21:01.040
<v Speaker 1>on it, right because the four people go, well, I'm

0:21:01.040 --> 0:21:04.720
<v Speaker 1>not racist, I'm it's fine, everything's fine. And I think,

0:21:04.760 --> 0:21:07.040
<v Speaker 1>you know, part of it was, you know, in some

0:21:07.080 --> 0:21:12.000
<v Speaker 1>ways it's funny because when you know, you see a

0:21:12.040 --> 0:21:15.600
<v Speaker 1>black man like Lebron or a black man like Obama

0:21:15.640 --> 0:21:19.760
<v Speaker 1>who who achieved the ultimate levels of success in this

0:21:20.440 --> 0:21:23.080
<v Speaker 1>in America allows people to say, well, look, America is fine.

0:21:23.080 --> 0:21:25.800
<v Speaker 1>We have a black president. We have a black man

0:21:25.920 --> 0:21:28.280
<v Speaker 1>who started off in the projects of accurate and reached

0:21:28.520 --> 0:21:31.040
<v Speaker 1>the heights of the world and and and just about

0:21:31.080 --> 0:21:33.920
<v Speaker 1>concret the world. But that's not true, right, That's and

0:21:34.200 --> 0:21:36.240
<v Speaker 1>I think that's what we have. We finally have people

0:21:36.280 --> 0:21:40.119
<v Speaker 1>paying attention that, no, this isn't just about people flying

0:21:40.160 --> 0:21:45.760
<v Speaker 1>Confederate flags and disliking or being hateful towards anyone who

0:21:45.840 --> 0:21:49.520
<v Speaker 1>is not of their race. This is actually about a system.

0:21:49.640 --> 0:21:54.199
<v Speaker 1>It's actually systematic. It's not about just it's not simple.

0:21:54.520 --> 0:21:57.320
<v Speaker 1>The Confederate flag is just a symbol that stood for

0:21:57.400 --> 0:22:00.919
<v Speaker 1>something right. But but go past the people are like,

0:22:00.960 --> 0:22:03.520
<v Speaker 1>well if I don't, I don't have a Confederate flag

0:22:03.560 --> 0:22:06.480
<v Speaker 1>at my house, I'm not I get along with everybody.

0:22:06.840 --> 0:22:09.919
<v Speaker 1>That's true, but you still participate in this system that

0:22:10.000 --> 0:22:12.440
<v Speaker 1>needs change, and I think we finally have people paying

0:22:12.480 --> 0:22:16.359
<v Speaker 1>attention to that. Lebron. The final question to you is

0:22:16.480 --> 0:22:18.879
<v Speaker 1>is similar to that I watched an episode of The

0:22:18.880 --> 0:22:22.000
<v Speaker 1>Shop where you talked about the pressure you felt the

0:22:22.600 --> 0:22:24.879
<v Speaker 1>weight of a city when you were growing up as

0:22:24.920 --> 0:22:27.320
<v Speaker 1>a teenager. You're on the cover of Sports Illustrated as

0:22:27.359 --> 0:22:31.239
<v Speaker 1>a junior in high school. That felt like pressure. I know,

0:22:31.520 --> 0:22:36.200
<v Speaker 1>especially for a kid. What does the pressure feel like now? Um,

0:22:36.200 --> 0:22:38.600
<v Speaker 1>it's it's the same. It's the same, but it's my

0:22:38.680 --> 0:22:43.560
<v Speaker 1>responsibility and I'm okay having um that pressure of my

0:22:43.680 --> 0:22:49.480
<v Speaker 1>community and other black communities across America. UM that that

0:22:49.600 --> 0:22:52.159
<v Speaker 1>look up to me and look to me for inspiration

0:22:52.320 --> 0:22:55.760
<v Speaker 1>or for guidance or for which way are we're going Uh,

0:22:56.119 --> 0:22:59.040
<v Speaker 1>you know, I think it's just my responsibility. And I

0:22:59.119 --> 0:23:01.840
<v Speaker 1>completely under saying that, and I represent that with the

0:23:01.920 --> 0:23:05.280
<v Speaker 1>utmost respect. And uh you know, so every day, like

0:23:05.320 --> 0:23:07.800
<v Speaker 1>I said, I leave my home or um you know,

0:23:07.840 --> 0:23:10.240
<v Speaker 1>I wake up out of my bed. I understand that

0:23:10.280 --> 0:23:13.040
<v Speaker 1>it's not just about me. You know, I'm representing so

0:23:13.080 --> 0:23:16.920
<v Speaker 1>many people. UM. You know obviously my family, my wife,

0:23:17.000 --> 0:23:20.280
<v Speaker 1>my three kids, UM and everyone that's um you know,

0:23:20.400 --> 0:23:22.480
<v Speaker 1>part of my family and friends and my type group,

0:23:22.520 --> 0:23:25.199
<v Speaker 1>but also um, you know, the communities that do not

0:23:25.320 --> 0:23:27.399
<v Speaker 1>have a voice, the individuals that do not have a

0:23:27.520 --> 0:23:29.879
<v Speaker 1>voice that's going through a lot of their shortcomings and

0:23:29.920 --> 0:23:32.760
<v Speaker 1>a lot of the adverse moments that I went through

0:23:32.800 --> 0:23:34.439
<v Speaker 1>as a kid as well. So for me to be

0:23:34.520 --> 0:23:38.720
<v Speaker 1>able to um lighten and and righten you know a

0:23:38.800 --> 0:23:41.119
<v Speaker 1>lot of people to what's going on in these communities,

0:23:41.320 --> 0:23:45.399
<v Speaker 1>UM and let their voices be heard is something that

0:23:45.480 --> 0:23:47.960
<v Speaker 1>I walk with every day and the responsibility that I

0:23:48.040 --> 0:23:50.880
<v Speaker 1>walk with. UM. So you know, you can look at

0:23:50.880 --> 0:23:54.240
<v Speaker 1>it this pressure, um you know, but you know pressure

0:23:54.280 --> 0:23:57.639
<v Speaker 1>bus bus pipes and a lot of people's mindset. But

0:23:57.680 --> 0:24:00.639
<v Speaker 1>in mind you know, pressure creates diamonds and that's what

0:24:00.960 --> 0:24:04.359
<v Speaker 1>that's what it's all about here, Lebron James, Maverick Carter,

0:24:04.640 --> 0:24:06.600
<v Speaker 1>thank you so much. Really enjoyed catching up with you.

0:24:07.119 --> 0:24:11.200
<v Speaker 1>Thank And that's Lebron James, Star of course of the

0:24:11.240 --> 0:24:14.199
<v Speaker 1>Los Angeles Lakers, and maybe more importantly for this conversation,

0:24:14.440 --> 0:24:18.080
<v Speaker 1>chairman of the spring Hill Company, his business partner, the

0:24:18.119 --> 0:24:20.760
<v Speaker 1>CEO of that company, Maverick Carter. They've known each other

0:24:21.000 --> 0:24:24.600
<v Speaker 1>since they were kids. Carol. This is a special relationship

0:24:25.000 --> 0:24:28.400
<v Speaker 1>and where they are in the culture, where they are

0:24:29.040 --> 0:24:32.720
<v Speaker 1>right now is incredibly, incredibly important. And what I think

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<v Speaker 1>is really fascinating, Jason, considering the backdrop of the last

0:24:35.640 --> 0:24:38.600
<v Speaker 1>month that we've been talking about diversity and racism in America,

0:24:38.640 --> 0:24:40.800
<v Speaker 1>I feel like this is a company for where we

0:24:40.920 --> 0:24:43.960
<v Speaker 1>need to be today. They kind of set the model well,

0:24:43.960 --> 0:24:46.240
<v Speaker 1>and what you just heard, it's just scratching the surface.

0:24:46.240 --> 0:24:49.760
<v Speaker 1>For the full interview, download the podcast. Just go to

0:24:49.760 --> 0:24:51.879
<v Speaker 1>our podcast feed you can get the whole thing. And

0:24:51.960 --> 0:24:54.200
<v Speaker 1>let me tell you, it was wide ranging. We talked

0:24:54.240 --> 0:24:56.320
<v Speaker 1>a lot about the issues of the day. We talked

0:24:56.359 --> 0:24:59.560
<v Speaker 1>a little bit about basketball, but also to your point, Carol,

0:24:59.760 --> 0:25:02.119
<v Speaker 1>where we go from here, And I have to say

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<v Speaker 1>it's a bit of a bracing conversation at times, because

0:25:04.840 --> 0:25:09.639
<v Speaker 1>Maverick Carter especially talks about racism, talks about what he

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<v Speaker 1>has experienced, but also what it means to ultimately enable

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<v Speaker 1>this system that we've all been being a part of,

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<v Speaker 1>and hopefully what we can do about it. I'm just

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<v Speaker 1>gonna say it's a must read, it's a must listen,

0:25:21.040 --> 0:25:22.640
<v Speaker 1>and it's a must watch because you can check out

0:25:22.640 --> 0:25:25.840
<v Speaker 1>your TV special and your conversation with both of them

0:25:25.960 --> 0:25:27.520
<v Speaker 1>on Blueboard TV. This is bo