1 00:00:00,080 --> 00:00:03,760 Speaker 1: I'm off my game today. No, you're not. People are 2 00:00:03,800 --> 00:00:05,640 Speaker 1: going to have to start making better content. I think 3 00:00:05,640 --> 00:00:07,120 Speaker 1: we're gonna be talking about this for a long time. 4 00:00:07,200 --> 00:00:10,159 Speaker 1: When you program for everyone, you program for no one. 5 00:00:10,240 --> 00:00:12,280 Speaker 1: I think it's a more purpose driven platform. Like we're 6 00:00:12,320 --> 00:00:15,640 Speaker 1: trying to get to substance. How was that? Are you 7 00:00:15,680 --> 00:00:19,200 Speaker 1: happy with that? This is marketing therapy right now? It 8 00:00:19,480 --> 00:00:28,040 Speaker 1: really is? What's up? I'm Laura Currency and I'm Alexa Kristen. 9 00:00:28,120 --> 00:00:31,520 Speaker 1: Welcome back to Atlantia. We're getting so close to summer, 10 00:00:32,520 --> 00:00:36,839 Speaker 1: which means you're in slave list. It's getting warm with that. 11 00:00:36,960 --> 00:00:41,880 Speaker 1: I bought um, but we are getting so close um 12 00:00:42,080 --> 00:00:44,360 Speaker 1: to can and all the exciting things that happened the 13 00:00:44,360 --> 00:00:48,519 Speaker 1: industry to celebrate creativity. And there's so much going on 14 00:00:48,680 --> 00:00:51,279 Speaker 1: right now outside of like the industry kind of like 15 00:00:51,600 --> 00:00:56,160 Speaker 1: same old events. There's events that are happening that are 16 00:00:56,400 --> 00:01:00,520 Speaker 1: getting a lot of buzz, and we actually someone in 17 00:01:00,560 --> 00:01:03,000 Speaker 1: today to talk to them about it. Yeah, I'm really 18 00:01:03,000 --> 00:01:06,520 Speaker 1: excited to have a discussion with the founder of girl Boss, 19 00:01:06,520 --> 00:01:10,240 Speaker 1: Sophia m Arosso on the heels of her l a 20 00:01:10,280 --> 00:01:13,440 Speaker 1: girl Boss rally last week, right, and I think you 21 00:01:13,440 --> 00:01:15,920 Speaker 1: know you bring up a great point that so many brands, 22 00:01:15,920 --> 00:01:17,240 Speaker 1: and I think we've heard it over and over again 23 00:01:17,280 --> 00:01:20,240 Speaker 1: on this show, UM are asking for a looking for 24 00:01:20,640 --> 00:01:24,040 Speaker 1: UM the opportunities to create, experience and engage communities in 25 00:01:24,080 --> 00:01:27,520 Speaker 1: the real world. And Sophia has tapped a nerve with 26 00:01:27,840 --> 00:01:31,200 Speaker 1: a segment that is seemingly very difficult to reach, and 27 00:01:31,200 --> 00:01:36,800 Speaker 1: that's young eighteen four, maybe thirty four women, the largest 28 00:01:36,840 --> 00:01:40,880 Speaker 1: buying power in the world or soon will. Yeah. And 29 00:01:40,920 --> 00:01:44,119 Speaker 1: also I think what she's figured out that somehow many 30 00:01:44,160 --> 00:01:46,720 Speaker 1: people have missed is that this is a group that's 31 00:01:46,800 --> 00:01:51,320 Speaker 1: hungry for information UM, that wants hands on training, that 32 00:01:51,440 --> 00:01:55,200 Speaker 1: wants to hear from people or I should say practitioners 33 00:01:55,480 --> 00:01:58,720 Speaker 1: who are in the mix of developing businesses, have success 34 00:01:58,760 --> 00:02:01,240 Speaker 1: stories and are willing to impart knowledge UM so that 35 00:02:01,280 --> 00:02:03,840 Speaker 1: they can follow in their footsteps. I think what she's 36 00:02:03,840 --> 00:02:07,920 Speaker 1: tapping into, to your point, she's tapping into a like 37 00:02:08,000 --> 00:02:12,440 Speaker 1: a life blood, a bit right of females all over 38 00:02:12,480 --> 00:02:16,000 Speaker 1: the world, all over the world. This isn't about behavior. 39 00:02:16,080 --> 00:02:18,520 Speaker 1: This isn't about you know, you buy your boots from here, 40 00:02:18,600 --> 00:02:20,840 Speaker 1: you this from there, you're that from there. This is 41 00:02:20,880 --> 00:02:26,440 Speaker 1: about desire. This is about women wanting to own something 42 00:02:26,680 --> 00:02:30,160 Speaker 1: of their own, women wanting to be independent, and that's 43 00:02:30,240 --> 00:02:33,519 Speaker 1: just that's like basic life, right, And I think when 44 00:02:33,520 --> 00:02:35,760 Speaker 1: you hear her story, right, so she is very openly 45 00:02:35,760 --> 00:02:38,400 Speaker 1: going to talk to us about her first company, Nasty Gal, 46 00:02:38,520 --> 00:02:42,200 Speaker 1: filing for chapter eleven, and then sort of moving into 47 00:02:42,240 --> 00:02:45,800 Speaker 1: this media world that sort of fell into her lap 48 00:02:45,800 --> 00:02:48,000 Speaker 1: in Netflix wanting to create a show on the heels 49 00:02:48,000 --> 00:02:50,200 Speaker 1: of that, which might not have been the best timing 50 00:02:50,240 --> 00:02:52,440 Speaker 1: and this show was a flop, And she's very open 51 00:02:52,480 --> 00:02:56,400 Speaker 1: about talking about that transition and then sort of filling 52 00:02:56,400 --> 00:02:58,320 Speaker 1: the white space, which is I think is a very 53 00:02:58,360 --> 00:03:02,480 Speaker 1: interesting way of describing how Girl Boss Media was then founded. 54 00:03:03,120 --> 00:03:05,359 Speaker 1: I have to tell you I lot creating it, right, 55 00:03:05,560 --> 00:03:08,560 Speaker 1: that's finding it and filling it. I had a lot 56 00:03:08,560 --> 00:03:12,079 Speaker 1: of preconceived notions about what she was building and who 57 00:03:12,120 --> 00:03:14,880 Speaker 1: she was, just having read the story through the press, 58 00:03:15,440 --> 00:03:17,880 Speaker 1: and I got the opportunity to meet her and was 59 00:03:18,040 --> 00:03:22,799 Speaker 1: very quickly taken aback by the thoughtfulness and the accountability 60 00:03:22,840 --> 00:03:27,600 Speaker 1: and the responsibility to understand um the empire that she 61 00:03:27,720 --> 00:03:30,560 Speaker 1: had created, the lessons that she learned from it, and 62 00:03:30,600 --> 00:03:32,480 Speaker 1: her willingness and drive. And I think she talks a 63 00:03:32,520 --> 00:03:35,720 Speaker 1: lot about this in the interview to sort of keep going. 64 00:03:36,200 --> 00:03:37,720 Speaker 1: And then I went to the Girl Boss rally in 65 00:03:37,760 --> 00:03:40,000 Speaker 1: New York City and I've been you know, in this industry, 66 00:03:40,080 --> 00:03:41,560 Speaker 1: we go to a lot of conferences, a lot of 67 00:03:41,600 --> 00:03:44,840 Speaker 1: events that media companies put on, and you can almost 68 00:03:44,840 --> 00:03:48,320 Speaker 1: sort of predict the ebb and flow the energy based 69 00:03:48,320 --> 00:03:51,600 Speaker 1: on who's speaking programming. You can actually predict the programming 70 00:03:51,760 --> 00:03:55,720 Speaker 1: right a great point, And there was an energy before 71 00:03:55,720 --> 00:03:59,400 Speaker 1: you even sat in your seat and watching UM. The 72 00:03:59,440 --> 00:04:02,080 Speaker 1: programming is excellent and I think you know her ability 73 00:04:02,120 --> 00:04:04,920 Speaker 1: to draw from different industries UM and not sort of 74 00:04:04,960 --> 00:04:08,400 Speaker 1: program for what people UM have come to expect, but 75 00:04:08,520 --> 00:04:11,440 Speaker 1: programming for things that people need and want and want. 76 00:04:12,160 --> 00:04:15,000 Speaker 1: Aside from all that, the people that were just sitting 77 00:04:15,000 --> 00:04:18,680 Speaker 1: in the audience, and you could see like people were 78 00:04:18,720 --> 00:04:20,640 Speaker 1: not on their phone other than to be what I 79 00:04:20,640 --> 00:04:22,919 Speaker 1: assume they're taking notes or tweeting, because the level of 80 00:04:22,920 --> 00:04:25,960 Speaker 1: attention that it was commanding, and the conversations that were 81 00:04:25,960 --> 00:04:28,640 Speaker 1: so real and authentic and from this place of this 82 00:04:28,720 --> 00:04:33,599 Speaker 1: is a personal experience, not a list of pr points UM. 83 00:04:33,760 --> 00:04:37,000 Speaker 1: And then the conversations that then spilled out into the 84 00:04:37,040 --> 00:04:40,600 Speaker 1: hallways and over the lunches and sort of these networking 85 00:04:40,760 --> 00:04:44,720 Speaker 1: spaces that she created. I mean it was electric. Well, 86 00:04:44,760 --> 00:04:48,400 Speaker 1: it's so funny that you're saying that about about the rally, 87 00:04:48,560 --> 00:04:51,000 Speaker 1: because I think that there are a couple of brands 88 00:04:51,000 --> 00:04:52,839 Speaker 1: that are starting to tap into this and they're not 89 00:04:53,160 --> 00:04:59,400 Speaker 1: selling people. They're not selling consumers them they're selling consumers themselves. 90 00:05:00,080 --> 00:05:04,720 Speaker 1: Does that make sense? And holy fuck, Holy fuck, that's 91 00:05:04,760 --> 00:05:07,599 Speaker 1: a big deal from a brand standpoint, and even you're 92 00:05:07,680 --> 00:05:13,200 Speaker 1: enabling them, you're enabling tools to realize the thing that thereafter. Yes, absolutely, 93 00:05:13,240 --> 00:05:16,600 Speaker 1: Glossier is doing it as just female beauty, right, and 94 00:05:16,640 --> 00:05:19,360 Speaker 1: that's how they've like to totally positioned themselves. And I 95 00:05:19,400 --> 00:05:25,080 Speaker 1: think what Sophia's hit on is this deafening silence almost right, 96 00:05:25,160 --> 00:05:30,280 Speaker 1: it's actually profound about getting to the female desire to 97 00:05:30,400 --> 00:05:34,880 Speaker 1: be successful, and it's not pandering, and it's not selling 98 00:05:34,920 --> 00:05:37,520 Speaker 1: them a product, and it's not selling them something and 99 00:05:37,560 --> 00:05:40,440 Speaker 1: it's not selling them an ad unit. It's actually selling 100 00:05:40,640 --> 00:05:44,360 Speaker 1: them the ability to be better. Yeah. I love that. 101 00:05:44,440 --> 00:05:48,599 Speaker 1: And the brands that integrate into the rally are not 102 00:05:48,839 --> 00:05:52,960 Speaker 1: there to give you a swag bag. They're there too, 103 00:05:53,200 --> 00:05:55,720 Speaker 1: although they do have great swags, do have great swagbags, 104 00:05:56,720 --> 00:05:59,040 Speaker 1: but that's not that's not the thing, right, that's not 105 00:05:59,120 --> 00:06:01,919 Speaker 1: the focus. Like bumble biz. That the integration of the 106 00:06:01,960 --> 00:06:05,560 Speaker 1: New York rally where they hired glam Squad to come 107 00:06:05,600 --> 00:06:09,279 Speaker 1: in and do you know, makeovers to get your head 108 00:06:09,279 --> 00:06:11,719 Speaker 1: shot done for your LinkedIn profile. This is a utility. 109 00:06:11,720 --> 00:06:15,120 Speaker 1: Like if I'm a if I'm a budding business entrepreneur, 110 00:06:15,600 --> 00:06:17,280 Speaker 1: I need a head shot. And by the way, head 111 00:06:17,279 --> 00:06:20,200 Speaker 1: shots aren't cheap. So now whatever ticket I've paid for 112 00:06:20,240 --> 00:06:22,840 Speaker 1: this rally has afforded me the head shot that I needed, 113 00:06:22,920 --> 00:06:26,600 Speaker 1: my deck or my pr or my whatever collateral and 114 00:06:26,640 --> 00:06:30,560 Speaker 1: like that sort of value exchange, Like she's filling the space, 115 00:06:30,680 --> 00:06:33,479 Speaker 1: and she's filling a need, and she's coming at it 116 00:06:33,520 --> 00:06:36,880 Speaker 1: from a place of I'm listening to you. I have 117 00:06:36,960 --> 00:06:39,680 Speaker 1: a roll a deex deep of people who can help you. 118 00:06:39,880 --> 00:06:44,880 Speaker 1: And oh, by the way, I am you. So we'll 119 00:06:44,920 --> 00:07:00,080 Speaker 1: be right back. So we're back in the studio. Go 120 00:07:00,200 --> 00:07:09,520 Speaker 1: with a cross country phone call to the girl boss herself, Sophia. So, Sophia, yeah, Sophia, 121 00:07:09,680 --> 00:07:15,119 Speaker 1: you are like girl Boss extraordinaire literally literally defining what 122 00:07:15,240 --> 00:07:19,720 Speaker 1: the future of badass media publishing for women looks like. 123 00:07:20,120 --> 00:07:23,440 Speaker 1: But obviously that's not how you started. Can you give 124 00:07:23,560 --> 00:07:26,800 Speaker 1: us some background on one of my favorite lines that 125 00:07:26,800 --> 00:07:30,400 Speaker 1: you always talk about, This is the second business you founded. Basically, 126 00:07:30,480 --> 00:07:32,920 Speaker 1: this is the second brand I've created, but the first 127 00:07:32,960 --> 00:07:36,080 Speaker 1: I've created on purpose. So my first business was called 128 00:07:36,200 --> 00:07:38,480 Speaker 1: nasty Gal. I started it when I was twenty two. 129 00:07:38,960 --> 00:07:42,440 Speaker 1: It was vintage clothing, and then it exploded because I 130 00:07:42,520 --> 00:07:45,640 Speaker 1: just like used my wits and didn't spend money and 131 00:07:45,720 --> 00:07:47,760 Speaker 1: figured it out and figured out what people liked and 132 00:07:47,760 --> 00:07:49,760 Speaker 1: figured out how to write about it and take photos 133 00:07:49,840 --> 00:07:53,320 Speaker 1: and style and buy and all the things that create 134 00:07:53,360 --> 00:07:58,280 Speaker 1: a brand, and a brand isn't media, but the conversation 135 00:07:58,320 --> 00:08:03,200 Speaker 1: that a brand creates, the feeling of emotional connection, all 136 00:08:03,240 --> 00:08:06,760 Speaker 1: of those things are the voice really was half of 137 00:08:06,880 --> 00:08:11,000 Speaker 1: Nasty Gal's success in my opinion, and being able, you know, 138 00:08:11,040 --> 00:08:13,400 Speaker 1: to have a business now where the voice is the 139 00:08:13,440 --> 00:08:17,160 Speaker 1: product is like the most fun business ever because I 140 00:08:17,160 --> 00:08:19,960 Speaker 1: don't have to have a warehouse in Kentucky with you know, 141 00:08:20,360 --> 00:08:22,400 Speaker 1: five with the heat, ten year lease and five hundred 142 00:08:22,680 --> 00:08:25,400 Speaker 1: thousand square feet, which is probably a bad idea. So 143 00:08:25,560 --> 00:08:29,239 Speaker 1: you've obviously you've pivoted from um sort of a comb 144 00:08:29,400 --> 00:08:34,360 Speaker 1: fashion extraordinaire, and as a result, of sort of the 145 00:08:34,720 --> 00:08:37,520 Speaker 1: first the ending of that brand, and obviously it's been 146 00:08:37,520 --> 00:08:40,200 Speaker 1: well documented that it kind of ended in a way 147 00:08:40,200 --> 00:08:43,400 Speaker 1: that I'm sure it wasn't the ideal, But you've you 148 00:08:43,520 --> 00:08:47,120 Speaker 1: pivoted and you sort of landed in this opportunity or 149 00:08:47,200 --> 00:08:50,800 Speaker 1: this white space that you clearly at some point recognized 150 00:08:51,200 --> 00:08:55,640 Speaker 1: was an opportunity to re emerge and launch girl Boss Media. 151 00:08:56,360 --> 00:08:58,920 Speaker 1: What was that white space? Was there in a ha moment? 152 00:08:59,080 --> 00:09:01,760 Speaker 1: Was there a gradual build? How did you make the 153 00:09:01,760 --> 00:09:05,560 Speaker 1: pivot and why? Yeah, So, for those of you that 154 00:09:05,600 --> 00:09:08,480 Speaker 1: don't know, Nasty Gale filed for chapter eleven at the 155 00:09:08,640 --> 00:09:11,760 Speaker 1: end of sixteen, and at that point it had been 156 00:09:11,800 --> 00:09:14,320 Speaker 1: ten years of my career. It had been I mean, 157 00:09:14,480 --> 00:09:17,120 Speaker 1: I used to say my entire youth, but I think 158 00:09:17,120 --> 00:09:20,840 Speaker 1: he is not an age. But it was a long 159 00:09:20,920 --> 00:09:24,280 Speaker 1: time and so I was as as awful as it 160 00:09:24,320 --> 00:09:27,120 Speaker 1: sounds to say, I was ready to move on. And 161 00:09:27,280 --> 00:09:30,120 Speaker 1: the book girl Boss had been written three years prior 162 00:09:30,160 --> 00:09:32,680 Speaker 1: to that happening. It's been four years now since I 163 00:09:32,720 --> 00:09:35,560 Speaker 1: wrote Girl Boss, And during that time, the community just 164 00:09:35,640 --> 00:09:38,760 Speaker 1: really started to grow it naturally, the word became part 165 00:09:38,800 --> 00:09:41,240 Speaker 1: of the night guist. It wasn't always attributed back to me, 166 00:09:41,360 --> 00:09:43,360 Speaker 1: but that word wasn't used before I wrote that book, 167 00:09:45,120 --> 00:09:48,760 Speaker 1: and you know, started my own podcast, girl Boss Radio, 168 00:09:49,200 --> 00:09:53,440 Speaker 1: which we still have today. Uh. And then right after 169 00:09:54,320 --> 00:09:58,199 Speaker 1: I left Nasty Gal, Netflix was about to blast the 170 00:09:58,280 --> 00:10:01,400 Speaker 1: name girl Boss with the Lifted series based on my 171 00:10:01,480 --> 00:10:05,520 Speaker 1: book based on my life, totally strange, with a character 172 00:10:05,800 --> 00:10:09,360 Speaker 1: Sophia building a business at two years old called Nasty Gal. 173 00:10:09,480 --> 00:10:13,000 Speaker 1: So here I am trying to restart my career when 174 00:10:13,040 --> 00:10:18,040 Speaker 1: like million people are seeing this story of who I 175 00:10:18,120 --> 00:10:20,599 Speaker 1: was ten years ago streamed into their homes. It was 176 00:10:20,640 --> 00:10:24,080 Speaker 1: a really strange time. But I also understand the power 177 00:10:24,440 --> 00:10:27,280 Speaker 1: of striking when the iron's hot, and that there are 178 00:10:27,360 --> 00:10:30,800 Speaker 1: windows of opportunity that opened and closed. If there's one 179 00:10:30,840 --> 00:10:32,920 Speaker 1: thing I learned from my agent at w ME, it's 180 00:10:32,960 --> 00:10:36,840 Speaker 1: that uh. And I saw that this this wall, this wave, 181 00:10:37,120 --> 00:10:42,160 Speaker 1: this massive tsunami of Netflix was coming, and holy sh it, 182 00:10:42,200 --> 00:10:46,119 Speaker 1: I better build something to catch the wave of awareness 183 00:10:46,160 --> 00:10:48,080 Speaker 1: that was about to happen for girl Boss. And so 184 00:10:48,160 --> 00:10:53,120 Speaker 1: I got up and by March of four months later, 185 00:10:53,920 --> 00:10:56,600 Speaker 1: was hosting our first conference with five women called the 186 00:10:56,600 --> 00:10:59,640 Speaker 1: girl Boss Rally. And I just kept going and the 187 00:10:59,640 --> 00:11:02,520 Speaker 1: white face was I like to think the white space 188 00:11:02,600 --> 00:11:07,280 Speaker 1: was created by our community while I was, you know, solving, 189 00:11:07,400 --> 00:11:11,080 Speaker 1: trying to solve my last company's problems, and I'm we're 190 00:11:11,120 --> 00:11:14,520 Speaker 1: just meeting her there, Like we didn't create it. There, 191 00:11:14,600 --> 00:11:17,160 Speaker 1: They've created it, the communities created, and we're just we're 192 00:11:17,160 --> 00:11:19,599 Speaker 1: just showing up now. So I think there are a 193 00:11:19,640 --> 00:11:23,559 Speaker 1: couple of really interesting things. One, you talk about restarting 194 00:11:23,640 --> 00:11:26,000 Speaker 1: these the word restarting your career. Did it Did you 195 00:11:26,040 --> 00:11:29,199 Speaker 1: actually feel like you were restarting your career because in 196 00:11:29,240 --> 00:11:35,840 Speaker 1: an interesting way, your brand really grew up and Nasty 197 00:11:35,880 --> 00:11:39,840 Speaker 1: Gal kind of went away. Yeah, sunset it and you 198 00:11:39,920 --> 00:11:43,000 Speaker 1: kind of became the sun. Did you feel at that 199 00:11:43,040 --> 00:11:45,560 Speaker 1: point that you were actually really restarting your career? Was 200 00:11:45,559 --> 00:11:49,480 Speaker 1: it just I wasn't sure. I knew I had to 201 00:11:49,520 --> 00:11:51,640 Speaker 1: be brave and keep going even though there was still 202 00:11:51,679 --> 00:11:54,040 Speaker 1: like really, you know, the show got really bad reviews. 203 00:11:54,160 --> 00:11:57,640 Speaker 1: I was someone who had been like publicly sued and 204 00:11:57,720 --> 00:12:00,280 Speaker 1: like had you know, there were reports of top exit 205 00:12:00,320 --> 00:12:02,360 Speaker 1: culture and all these things that happened. We have no 206 00:12:02,440 --> 00:12:04,439 Speaker 1: idea what you're doing at twenty two years old and 207 00:12:04,440 --> 00:12:07,440 Speaker 1: start a company and wind up ten years later like 208 00:12:07,520 --> 00:12:11,120 Speaker 1: Inheriting all the dumb decisions or not, just like non 209 00:12:11,200 --> 00:12:15,600 Speaker 1: decisions you had made um and I didn't. I didn't 210 00:12:15,600 --> 00:12:18,240 Speaker 1: like there's nothing to rebound from. I knew that I 211 00:12:18,280 --> 00:12:20,960 Speaker 1: felt like I was damaged goods. I wasn't sure if 212 00:12:21,000 --> 00:12:24,360 Speaker 1: I was like bankable as like talent. I thought about 213 00:12:24,360 --> 00:12:26,440 Speaker 1: going to talent route, like why would I ever employ 214 00:12:26,559 --> 00:12:29,040 Speaker 1: people again? I could just go do a bunch of 215 00:12:29,080 --> 00:12:31,440 Speaker 1: brand deals as an influencer and go be like a 216 00:12:31,440 --> 00:12:34,160 Speaker 1: talking head or have a non scripted show or be 217 00:12:34,320 --> 00:12:36,840 Speaker 1: my own like Mariam News or something like that. But 218 00:12:36,880 --> 00:12:41,199 Speaker 1: the thing is, she's Greek. She's Greek. But you can't 219 00:12:41,240 --> 00:12:45,080 Speaker 1: exit being talent. Once you become talent, your talent for 220 00:12:45,080 --> 00:12:47,520 Speaker 1: the rest of your career. And that's never Like I 221 00:12:47,559 --> 00:12:50,160 Speaker 1: love writing books, and I love being behind the scenes, 222 00:12:50,160 --> 00:12:52,520 Speaker 1: and I'm learning how to be upfront on a stage 223 00:12:52,520 --> 00:12:55,600 Speaker 1: and all these things we do twicee your conference, But 224 00:12:56,160 --> 00:12:58,000 Speaker 1: that's not the life that I want. And I also 225 00:12:58,080 --> 00:13:01,800 Speaker 1: understand the value what what's created when you build a 226 00:13:01,840 --> 00:13:06,240 Speaker 1: business that has enterprice value where it's not about necessarily 227 00:13:06,440 --> 00:13:08,880 Speaker 1: all the profit that's falling to the bottom line. It's 228 00:13:08,920 --> 00:13:13,640 Speaker 1: about the value of the business that ultimately will hopefully 229 00:13:13,679 --> 00:13:17,720 Speaker 1: create value for a lot of shareholders, possibly a larger 230 00:13:17,800 --> 00:13:22,280 Speaker 1: company someday, most of all, value for the audience. There's 231 00:13:22,320 --> 00:13:25,680 Speaker 1: no way we would be doing this conference if it 232 00:13:25,720 --> 00:13:28,000 Speaker 1: were like some kind of white label thing that an 233 00:13:28,040 --> 00:13:31,760 Speaker 1: agency had put together. Yeah, totally. So you're so you're 234 00:13:31,800 --> 00:13:35,360 Speaker 1: talking about, you know, profitable for investors, and I vividly 235 00:13:35,400 --> 00:13:39,000 Speaker 1: recall you kind of hitting the pavement um this past 236 00:13:39,040 --> 00:13:40,839 Speaker 1: winter as you were kind of on the hunt to 237 00:13:41,280 --> 00:13:44,000 Speaker 1: raise around Can you talk about what that was like 238 00:13:44,200 --> 00:13:46,760 Speaker 1: in the restart or the comeback or the emergence and 239 00:13:47,080 --> 00:13:48,880 Speaker 1: you know, the pivot that you made to media companies. 240 00:13:48,880 --> 00:13:50,240 Speaker 1: I think you were in the first people that like 241 00:13:50,320 --> 00:13:53,280 Speaker 1: brought to light how difficult it is to me to 242 00:13:53,360 --> 00:13:56,400 Speaker 1: raise money as a media company, let alone sort of 243 00:13:56,480 --> 00:13:59,600 Speaker 1: the reputation or sort of background that you were coming 244 00:13:59,600 --> 00:14:02,640 Speaker 1: to the able with. What did that look like for you? 245 00:14:02,640 --> 00:14:06,480 Speaker 1: You know, I raised forty million dollars in twelve into 246 00:14:06,600 --> 00:14:09,640 Speaker 1: Nasty Gal when I owned a hundred percent of the company, 247 00:14:09,720 --> 00:14:12,600 Speaker 1: and the valuation after that was three d and fifty 248 00:14:12,600 --> 00:14:14,800 Speaker 1: million dollars. And when I did that, I had built 249 00:14:14,840 --> 00:14:18,440 Speaker 1: this profitable company to thirty million dollars, just literally bootstrapping 250 00:14:18,440 --> 00:14:21,720 Speaker 1: it with like no credit cards, no no debt, no 251 00:14:21,840 --> 00:14:24,840 Speaker 1: prior investors, and it was kind of this freak thing. 252 00:14:25,080 --> 00:14:28,080 Speaker 1: And adventure capitalists showed up and they were like, Holy 253 00:14:28,080 --> 00:14:30,360 Speaker 1: sh it, this thing. That's when we went from one 254 00:14:30,440 --> 00:14:32,520 Speaker 1: to six and a half to twenty eight million dollars 255 00:14:32,520 --> 00:14:35,480 Speaker 1: in revenue in two years. And I didn't have to 256 00:14:35,480 --> 00:14:37,200 Speaker 1: have a plan for the future. I didn't have to 257 00:14:37,240 --> 00:14:39,280 Speaker 1: have a pitch. I showed up and I had never 258 00:14:39,360 --> 00:14:42,720 Speaker 1: built a deck before. When they pumped forty million dollars 259 00:14:42,720 --> 00:14:45,240 Speaker 1: into my company, it's a kind of like scary thing 260 00:14:45,320 --> 00:14:49,120 Speaker 1: to do. So this process has been really different. Um. 261 00:14:49,160 --> 00:14:52,240 Speaker 1: I mean there was no process. M I didn't have 262 00:14:52,320 --> 00:14:55,480 Speaker 1: to ask, and now I'm asking. I'm saying girl Boss 263 00:14:55,560 --> 00:14:57,720 Speaker 1: is a thing. Look, there's brand equity here, but as 264 00:14:57,760 --> 00:15:00,800 Speaker 1: a business, it's brand new U. Um. But I have 265 00:15:00,880 --> 00:15:03,040 Speaker 1: a lot to build off of. I have a rolodex 266 00:15:03,240 --> 00:15:06,200 Speaker 1: that's like miles deep. I have a community of women 267 00:15:06,320 --> 00:15:11,440 Speaker 1: that's only growing. And the mission of girl Boss is 268 00:15:12,040 --> 00:15:14,960 Speaker 1: even more relevant today than it was yesterday. This is 269 00:15:15,000 --> 00:15:17,360 Speaker 1: something that people need. But when I started having those 270 00:15:17,400 --> 00:15:21,720 Speaker 1: conversations in early twenties seventeen, just months after my last 271 00:15:21,760 --> 00:15:24,840 Speaker 1: company had face planted, I didn't really know how to 272 00:15:24,880 --> 00:15:26,440 Speaker 1: talk about what we were doing. I was like, we'll 273 00:15:26,440 --> 00:15:30,760 Speaker 1: have a subscription box called girl Box. Like I was 274 00:15:30,880 --> 00:15:33,000 Speaker 1: really just kind of like, Okay, what could this be? 275 00:15:33,160 --> 00:15:35,000 Speaker 1: We could do all these different things. Is it about 276 00:15:35,040 --> 00:15:38,400 Speaker 1: merchant licensing? Is it about creating content? How much about 277 00:15:38,440 --> 00:15:40,600 Speaker 1: creating content? Is it? How big can like an ad 278 00:15:40,760 --> 00:15:44,840 Speaker 1: or brand business be? And you know, it was always 279 00:15:45,000 --> 00:15:47,480 Speaker 1: media to some extent, because the book was a piece 280 00:15:47,520 --> 00:15:50,360 Speaker 1: of media. The podcast is media. The Netflix series is 281 00:15:50,520 --> 00:15:53,360 Speaker 1: a media, and so girl Boss already existed in the 282 00:15:53,400 --> 00:15:56,520 Speaker 1: media landscape. But more than that, girl Boss is a brand. 283 00:15:56,680 --> 00:15:59,040 Speaker 1: And you know, Jonah had to create tasty to be 284 00:15:59,120 --> 00:16:01,160 Speaker 1: a brand and to go transact in a bunch of 285 00:16:01,160 --> 00:16:04,000 Speaker 1: different directions. And that's what we're starting with. And I 286 00:16:04,040 --> 00:16:06,840 Speaker 1: think that's really valuable. And initially I called the company 287 00:16:06,880 --> 00:16:09,320 Speaker 1: girl Boss Media because because there was already a show 288 00:16:09,320 --> 00:16:12,280 Speaker 1: called girl Boss and I wanted to differentiate it. But 289 00:16:12,320 --> 00:16:16,200 Speaker 1: the word media was really limiting. And we're not media, 290 00:16:16,320 --> 00:16:20,360 Speaker 1: like we create content, but we're not selling like impressions 291 00:16:20,520 --> 00:16:25,160 Speaker 1: or page views, or we're not really doing media deals. 292 00:16:25,520 --> 00:16:28,880 Speaker 1: We're doing partnerships um and some pretty large partnerships. And 293 00:16:28,920 --> 00:16:31,320 Speaker 1: Google's or largest client. We're working with the best brands 294 00:16:31,320 --> 00:16:34,680 Speaker 1: in the world, but it's to solve a different problem 295 00:16:34,840 --> 00:16:39,960 Speaker 1: than than like why relatively anonymous reach. But the future 296 00:16:40,040 --> 00:16:44,760 Speaker 1: looks less like a media company and more like a 297 00:16:44,760 --> 00:16:46,840 Speaker 1: place that a lot of people can go and be 298 00:16:46,920 --> 00:16:50,680 Speaker 1: safe and learn and meet one another on the Internet. 299 00:16:51,560 --> 00:16:54,120 Speaker 1: So talk more about the community, because I think at 300 00:16:54,120 --> 00:16:56,800 Speaker 1: the end of the day, like you said, the community 301 00:16:56,840 --> 00:17:00,800 Speaker 1: actually created themselves versus a media come any coming in 302 00:17:01,240 --> 00:17:06,159 Speaker 1: and trying to create audience. Like, what what is the difference? Um, 303 00:17:06,240 --> 00:17:10,159 Speaker 1: We're in a world where these platforms and these and 304 00:17:10,240 --> 00:17:14,040 Speaker 1: these publishers are just so agnostic. They're creating content. They're 305 00:17:14,080 --> 00:17:18,399 Speaker 1: pupping out stuff about pop culture, news, more news, more news, 306 00:17:18,520 --> 00:17:21,720 Speaker 1: and then there they may kind of like slather on 307 00:17:21,800 --> 00:17:25,640 Speaker 1: a layer of meaning because it's trendy. And for us, 308 00:17:25,680 --> 00:17:28,080 Speaker 1: that's where we come from. And I think not about 309 00:17:28,160 --> 00:17:32,480 Speaker 1: competition by what content is being created or where revenue 310 00:17:32,520 --> 00:17:35,080 Speaker 1: is being generated. Yes, will always be competing on some 311 00:17:35,240 --> 00:17:38,600 Speaker 1: level with anybody who does deal with brands of any kind, 312 00:17:39,280 --> 00:17:43,520 Speaker 1: But we are competing with anyone who's users coming to 313 00:17:43,600 --> 00:17:46,520 Speaker 1: them for the same reason as ours as ours. I 314 00:17:46,560 --> 00:17:49,040 Speaker 1: think about it by the motivation of the people that 315 00:17:49,080 --> 00:17:51,760 Speaker 1: are coming to you, because that's the way that you 316 00:17:51,800 --> 00:17:56,399 Speaker 1: can create programs, whether they're sponsored or not sponsored, that 317 00:17:57,000 --> 00:18:01,399 Speaker 1: create value um, that are natural role that aren't jerry 318 00:18:01,480 --> 00:18:04,640 Speaker 1: rigging some conversation into a place where people don't want 319 00:18:04,640 --> 00:18:07,040 Speaker 1: to have it um and so our growth coming to 320 00:18:07,119 --> 00:18:12,639 Speaker 1: us for really actionable advice, real talk mostly about working 321 00:18:12,680 --> 00:18:15,320 Speaker 1: money in a in a world where you know, a 322 00:18:15,359 --> 00:18:18,119 Speaker 1: bunch of white guys invented Forbes magazine and put themselves 323 00:18:18,160 --> 00:18:20,280 Speaker 1: on the cover, Like what does success look like for 324 00:18:20,320 --> 00:18:24,960 Speaker 1: this new generation of women who have access to all 325 00:18:25,000 --> 00:18:28,320 Speaker 1: the tools, who are starting businesses, who are entrepreneurial even 326 00:18:28,359 --> 00:18:31,760 Speaker 1: if they're not entrepreneurs yet they liked percent of our 327 00:18:31,800 --> 00:18:34,200 Speaker 1: audience wants to own a business at some point when 328 00:18:34,200 --> 00:18:37,440 Speaker 1: we pulled them. And just like I have eBay, now 329 00:18:37,640 --> 00:18:43,280 Speaker 1: we have squarespace, et s, Shopify, uh, Gusto, quick books, 330 00:18:43,800 --> 00:18:48,240 Speaker 1: you know, fresh books, like every last possible thing to 331 00:18:49,200 --> 00:18:54,440 Speaker 1: run nimbly a small company with the professionality I guess 332 00:18:54,440 --> 00:18:57,720 Speaker 1: of a of someone who's been there before. There's a 333 00:18:57,760 --> 00:19:03,320 Speaker 1: lot of categories like financial services and technology who don't 334 00:19:03,359 --> 00:19:05,800 Speaker 1: have a place to go naturally to have the conversations 335 00:19:05,800 --> 00:19:09,280 Speaker 1: that they're having, whether it's chromebooks and we have women 336 00:19:09,359 --> 00:19:11,360 Speaker 1: learning how to build a P and L at our 337 00:19:11,560 --> 00:19:15,880 Speaker 1: conference in sheets and learning how to create a presentation 338 00:19:16,400 --> 00:19:20,960 Speaker 1: in Google slides, or a conversation about finance that we 339 00:19:21,000 --> 00:19:23,080 Speaker 1: do with quick books like these are conversations that our 340 00:19:23,080 --> 00:19:26,560 Speaker 1: audiences coming to us for we want to have anyway, 341 00:19:26,680 --> 00:19:29,399 Speaker 1: and is a natural conversation for our partners to be 342 00:19:29,480 --> 00:19:32,560 Speaker 1: having with them. So it's like it's a win win win. 343 00:19:33,119 --> 00:19:36,480 Speaker 1: And when things are that aligned, it's just like it's 344 00:19:36,520 --> 00:19:39,119 Speaker 1: just it just feels like this guy's the limit. What 345 00:19:39,280 --> 00:19:42,359 Speaker 1: you just described is you're actually creating school, the b 346 00:19:42,520 --> 00:19:46,560 Speaker 1: school for the next generation of women UM, and you're 347 00:19:46,640 --> 00:19:49,720 Speaker 1: bringing in partners that are providing utility and services that 348 00:19:49,760 --> 00:19:52,840 Speaker 1: in typical business school you only read about UM and 349 00:19:52,880 --> 00:19:55,560 Speaker 1: you might go out and obviously have working experience to 350 00:19:55,640 --> 00:19:58,560 Speaker 1: kind of experiment with, but you're actually putting people in 351 00:19:58,560 --> 00:20:02,600 Speaker 1: real life stitues to kind of develop that UM practice 352 00:20:02,680 --> 00:20:05,520 Speaker 1: on the spot. We didn't leave business school and think 353 00:20:06,040 --> 00:20:08,280 Speaker 1: there's a white space here and then like play deck together. 354 00:20:08,640 --> 00:20:12,720 Speaker 1: You know, it's like it's happened very naturally and and 355 00:20:12,800 --> 00:20:15,200 Speaker 1: the time is right, and you know, brands are worried 356 00:20:15,240 --> 00:20:18,200 Speaker 1: about brand safety, and users are skeptical of the platforms. 357 00:20:18,600 --> 00:20:21,640 Speaker 1: People don't know whether to believe the content that they're seeing. 358 00:20:21,720 --> 00:20:24,960 Speaker 1: And you know, there was a piece in Fortune today about, 359 00:20:25,280 --> 00:20:27,679 Speaker 1: you know, world where platforms are stumbling when women are 360 00:20:27,720 --> 00:20:31,679 Speaker 1: creating their own social communities. That's in some way what 361 00:20:31,720 --> 00:20:34,240 Speaker 1: our future looks like, and it feels good to be 362 00:20:34,280 --> 00:20:37,680 Speaker 1: on trend. I guess when you talk about that future, 363 00:20:37,920 --> 00:20:43,320 Speaker 1: my head like automatically goes to a group of small 364 00:20:43,359 --> 00:20:46,600 Speaker 1: businesses that are hanging off of girl Boss. You know, 365 00:20:46,680 --> 00:20:50,000 Speaker 1: do you see do you see this future like of 366 00:20:50,080 --> 00:20:53,639 Speaker 1: investing in women and actually creating products and services that 367 00:20:53,680 --> 00:20:56,480 Speaker 1: are coming from the community directly? I don't know. I 368 00:20:56,480 --> 00:20:59,480 Speaker 1: whoever create things on behalf of our community. I want 369 00:20:59,480 --> 00:21:04,480 Speaker 1: to be the vehicle for them to discover themselves, learn 370 00:21:04,520 --> 00:21:08,520 Speaker 1: about their businesses and other people, and maybe have a 371 00:21:08,600 --> 00:21:13,199 Speaker 1: platform with some kind eventually. I mean eventually eventually, and 372 00:21:13,240 --> 00:21:15,639 Speaker 1: who knows if I'll have time while I'm running this business, 373 00:21:15,640 --> 00:21:18,720 Speaker 1: certainly not right now. Like, investing seems really fun, and 374 00:21:18,720 --> 00:21:21,879 Speaker 1: I've done a tiny tiny bit of it, I advise 375 00:21:22,160 --> 00:21:24,719 Speaker 1: a little bit, but it takes time if you if 376 00:21:24,720 --> 00:21:27,360 Speaker 1: you really care, it takes time, so talk about like 377 00:21:27,560 --> 00:21:30,200 Speaker 1: why now right, So obviously you've the Iron tot. You 378 00:21:30,280 --> 00:21:33,080 Speaker 1: just talked about being on trend. I think it started 379 00:21:33,080 --> 00:21:35,720 Speaker 1: with the book, And as far as being on trend, 380 00:21:35,760 --> 00:21:39,000 Speaker 1: it's it's convenient, but it's not why we're doing this. 381 00:21:39,160 --> 00:21:41,640 Speaker 1: Like the book happened four years ago in a time 382 00:21:41,680 --> 00:21:45,360 Speaker 1: where I took for granted that everybody understood what feminism 383 00:21:45,400 --> 00:21:47,639 Speaker 1: meant in the world was like fine, and Obama was 384 00:21:47,760 --> 00:21:51,800 Speaker 1: president and then like everything kind of flipped. And I'm 385 00:21:51,840 --> 00:21:54,520 Speaker 1: embarrassed to have ever felt that way, but I don't 386 00:21:54,520 --> 00:21:57,560 Speaker 1: think I was alone in that It's it's about time 387 00:21:57,600 --> 00:21:59,840 Speaker 1: to build Girl Boss because it was something I like 388 00:22:00,040 --> 00:22:02,200 Speaker 1: kind of wanted to do even and could only really 389 00:22:02,200 --> 00:22:07,200 Speaker 1: do the podcast while I was still in my fashion company. 390 00:22:07,280 --> 00:22:10,560 Speaker 1: And four years ago we ceded this conversation that went 391 00:22:10,560 --> 00:22:14,120 Speaker 1: into every bookstore and every airport in the country and 392 00:22:14,600 --> 00:22:16,680 Speaker 1: spent twenty weeks on the York Times best seller list 393 00:22:16,760 --> 00:22:19,240 Speaker 1: and sold half a million copies. Not to like brag, 394 00:22:19,359 --> 00:22:21,800 Speaker 1: but that's where, you know, that's where it began, and 395 00:22:21,840 --> 00:22:25,520 Speaker 1: it's been marinating for four years. It's been marinating women 396 00:22:25,600 --> 00:22:27,359 Speaker 1: have I can't tell you how many women have come 397 00:22:27,440 --> 00:22:29,720 Speaker 1: up to me and said, you're the reason I quit 398 00:22:29,800 --> 00:22:32,040 Speaker 1: my job and started a business. You know, I used 399 00:22:32,080 --> 00:22:35,160 Speaker 1: this metaphor at the rally when I kicked the day off. 400 00:22:35,920 --> 00:22:38,280 Speaker 1: Um and I know you guys will noticed scene. But 401 00:22:38,320 --> 00:22:41,000 Speaker 1: in Indiana Jones when he's going after the Holy Grail, 402 00:22:41,840 --> 00:22:46,280 Speaker 1: you know, there's this chasm that he can't jump over 403 00:22:46,640 --> 00:22:48,640 Speaker 1: and he has to trust that there's a bridge there 404 00:22:48,680 --> 00:22:52,520 Speaker 1: and kind of like stepped out basically to like what 405 00:22:52,680 --> 00:22:56,560 Speaker 1: could be certain death and there's a bridge. That's my 406 00:22:56,640 --> 00:23:00,399 Speaker 1: favorite scene. It's the best. It's my favorite scene, truly, 407 00:23:00,440 --> 00:23:02,000 Speaker 1: my friend, it's always you know, as a kid, like 408 00:23:02,040 --> 00:23:04,640 Speaker 1: you get goose bumps. You're like, yeah, I believe, Yeah, 409 00:23:04,640 --> 00:23:08,400 Speaker 1: I believe. It's the it's the leap of faith literally, 410 00:23:08,480 --> 00:23:11,720 Speaker 1: And that's like if you're not doing that every day, 411 00:23:11,760 --> 00:23:15,760 Speaker 1: like are you alive? Like that's how do you do that? 412 00:23:16,000 --> 00:23:18,400 Speaker 1: How do you do it every day? Because it's it's 413 00:23:18,480 --> 00:23:21,159 Speaker 1: it is hard, it's not it's not easy. How do 414 00:23:21,240 --> 00:23:24,320 Speaker 1: you think about it? I guess the first like part 415 00:23:24,320 --> 00:23:26,159 Speaker 1: of my life was pretty entertaining and it wrote a 416 00:23:26,200 --> 00:23:27,879 Speaker 1: good book and now I'm like, fun, I'm going to 417 00:23:27,960 --> 00:23:29,879 Speaker 1: have to write a follow up to that. It better 418 00:23:29,960 --> 00:23:35,360 Speaker 1: be entertaining, and so whether it's like letting Forbes put 419 00:23:35,359 --> 00:23:37,080 Speaker 1: me on the cover even though like I know my 420 00:23:37,160 --> 00:23:40,119 Speaker 1: company is like troubled, just because it's going to be 421 00:23:40,200 --> 00:23:44,080 Speaker 1: like a crazier like whiplash to go bankrupt six months later, 422 00:23:44,080 --> 00:23:47,160 Speaker 1: which wasn't the plan, and I did not know what's happening. 423 00:23:47,680 --> 00:23:50,320 Speaker 1: I say yes to things that seem like kind of 424 00:23:50,359 --> 00:23:53,520 Speaker 1: bonkers and maybe you're responsible, and when you say yes 425 00:23:53,560 --> 00:23:55,600 Speaker 1: to things like you never know what could happen. I 426 00:23:55,680 --> 00:23:58,080 Speaker 1: met Ted Sarandos at a c e ES dinner when 427 00:23:58,119 --> 00:23:59,920 Speaker 1: I was running a fashion company. I have no idea 428 00:24:00,040 --> 00:24:03,240 Speaker 1: why I was invited, and then years later like sold 429 00:24:03,320 --> 00:24:06,199 Speaker 1: him a story about my life, and it's because we 430 00:24:06,240 --> 00:24:08,680 Speaker 1: had a relationship, and you just you don't know what's 431 00:24:08,720 --> 00:24:11,720 Speaker 1: going to happen when you say yes. I don't see 432 00:24:11,720 --> 00:24:13,800 Speaker 1: you yes to anything a lot anymore. It's like no 433 00:24:13,880 --> 00:24:18,000 Speaker 1: business dinners, please, But um, I still see yes, do 434 00:24:18,040 --> 00:24:20,359 Speaker 1: a lot of ship. We had Jen Rubio in the 435 00:24:20,400 --> 00:24:23,840 Speaker 1: studio this week. One of the things she said that 436 00:24:23,920 --> 00:24:27,320 Speaker 1: was so clear in terms of how difficult it is 437 00:24:27,359 --> 00:24:30,200 Speaker 1: to be a founder. We asked her, you know what 438 00:24:30,320 --> 00:24:32,359 Speaker 1: kind of advice she has, and the first thing she 439 00:24:32,400 --> 00:24:36,240 Speaker 1: said was this is hard work, and like, yes, it's 440 00:24:36,240 --> 00:24:38,639 Speaker 1: a really cool thing to want to be a founder, 441 00:24:38,680 --> 00:24:42,359 Speaker 1: and yes, go for it, but like, no, this ain't 442 00:24:42,359 --> 00:24:45,920 Speaker 1: no joke. Like you talked about being twenty two doing 443 00:24:45,920 --> 00:24:48,600 Speaker 1: all the photography, you're doing, all the merchandise thing, you're doing, 444 00:24:48,600 --> 00:24:51,080 Speaker 1: all this, this, this, this, and this. Has any of 445 00:24:51,119 --> 00:24:54,920 Speaker 1: that stopped. I mean, the work kind of keeps going, right. 446 00:24:55,320 --> 00:24:58,760 Speaker 1: This company is really different. I think running a company 447 00:24:58,800 --> 00:25:01,240 Speaker 1: for the second time is really different from doing it 448 00:25:01,280 --> 00:25:04,640 Speaker 1: the first time. And there's so many decisions. I couldn't 449 00:25:04,720 --> 00:25:08,520 Speaker 1: undo the culture, I couldn't undo the leadership that I 450 00:25:08,640 --> 00:25:12,120 Speaker 1: just couldn't implument because I had already set so much 451 00:25:12,119 --> 00:25:13,879 Speaker 1: into motion that even if I had tried to do 452 00:25:13,920 --> 00:25:17,920 Speaker 1: it tactically, even just psychically, it wasn't it couldn't be done. 453 00:25:18,480 --> 00:25:20,760 Speaker 1: And to be kind of like walk through the value 454 00:25:20,760 --> 00:25:23,320 Speaker 1: of death and now be out in this like beautiful 455 00:25:23,400 --> 00:25:27,800 Speaker 1: bucolic clearing and be able to like start over and 456 00:25:27,880 --> 00:25:31,679 Speaker 1: hire the right talent and and coach them and be 457 00:25:31,880 --> 00:25:35,040 Speaker 1: like a manager and a leader and lead from the 458 00:25:35,119 --> 00:25:37,399 Speaker 1: front and be visible to my team and working a 459 00:25:37,520 --> 00:25:39,760 Speaker 1: shad a shared desk instead of hiding in the back 460 00:25:39,800 --> 00:25:44,440 Speaker 1: in an office and not delegating, you know, proselytizing the 461 00:25:44,480 --> 00:25:48,120 Speaker 1: future of the company to the team to another executive 462 00:25:48,160 --> 00:25:49,800 Speaker 1: under me, which I always did. I was like hiding 463 00:25:49,800 --> 00:25:52,800 Speaker 1: in the corner, even as like I know, I'm very 464 00:25:52,920 --> 00:25:55,439 Speaker 1: like forceful with how I speak, and I'm like on 465 00:25:55,480 --> 00:25:57,199 Speaker 1: the cover of book and I'm look like I know 466 00:25:57,280 --> 00:25:59,200 Speaker 1: what's up. Like when it comes to like talking in 467 00:25:59,280 --> 00:26:01,840 Speaker 1: front of a group of people who's like livelihoods are 468 00:26:01,840 --> 00:26:04,760 Speaker 1: on the line, it's scary because they take it really seriously. 469 00:26:05,560 --> 00:26:08,600 Speaker 1: And I used to really like cower from that, and 470 00:26:08,640 --> 00:26:12,600 Speaker 1: now it's not like I'm like running face first into it. 471 00:26:12,640 --> 00:26:16,720 Speaker 1: But it's like people model the behavior that they see 472 00:26:17,280 --> 00:26:19,920 Speaker 1: when people don't see like the founders invested or can 473 00:26:20,119 --> 00:26:24,080 Speaker 1: articulate the bit of the future clearly, like it's caused 474 00:26:24,080 --> 00:26:27,320 Speaker 1: for alarm. Um. If you don't try to shape a 475 00:26:27,359 --> 00:26:33,960 Speaker 1: culture intentionally, it will just become something unintentional and it's 476 00:26:34,000 --> 00:26:37,679 Speaker 1: way more work to undo that. And one low performer 477 00:26:37,920 --> 00:26:40,960 Speaker 1: will bring the whole team's average down and make people 478 00:26:41,000 --> 00:26:43,280 Speaker 1: think like, oh this is okay, Well I guess I'll 479 00:26:43,320 --> 00:26:46,919 Speaker 1: work like that. And so I'm just so vigilant, especially 480 00:26:47,000 --> 00:26:49,960 Speaker 1: running a company called girl Boss because if we better 481 00:26:50,160 --> 00:26:53,159 Speaker 1: like get it right, that we that we do it 482 00:26:53,240 --> 00:26:55,400 Speaker 1: right this time. As you were attacking, I kept saying, 483 00:26:55,440 --> 00:26:59,639 Speaker 1: over and over my head, do it right the second time? 484 00:26:59,800 --> 00:27:02,560 Speaker 1: Is that better than doing it wrong the whole fucking time. 485 00:27:03,640 --> 00:27:05,800 Speaker 1: I'm the next my name and my met next book. 486 00:27:05,960 --> 00:27:08,800 Speaker 1: There you go. I think the culture that you've created 487 00:27:09,000 --> 00:27:12,840 Speaker 1: and what you just described internally has absolutely manifested at 488 00:27:12,880 --> 00:27:17,880 Speaker 1: the experiential um event that you just hosted in Los Angeles, 489 00:27:17,880 --> 00:27:22,000 Speaker 1: at your third girl bus rallies at right third and 490 00:27:22,400 --> 00:27:25,120 Speaker 1: it just having been at the second one and sort 491 00:27:25,160 --> 00:27:27,639 Speaker 1: of experiencing the community and the brands that got on 492 00:27:27,640 --> 00:27:30,439 Speaker 1: board and watching your speaker lineup and then seeing the 493 00:27:30,520 --> 00:27:33,239 Speaker 1: fire you brought in l A. This time, it was 494 00:27:33,280 --> 00:27:36,000 Speaker 1: like everywhere, you know, if someone's going to fly across 495 00:27:36,040 --> 00:27:39,560 Speaker 1: the world, because we had nineteen countries fly across the 496 00:27:39,600 --> 00:27:42,520 Speaker 1: world for this event, you better have a lot for 497 00:27:42,560 --> 00:27:44,840 Speaker 1: them to do in a given day. And so at 498 00:27:44,880 --> 00:27:48,520 Speaker 1: this event, we had Google a bazaar with Google called 499 00:27:48,600 --> 00:27:52,760 Speaker 1: Google's with Google Small Banks Team was like eighteen small 500 00:27:53,480 --> 00:27:57,879 Speaker 1: woman owned businesses where our community could shop. We had 501 00:27:57,920 --> 00:28:00,800 Speaker 1: a whole room of programming and workshop all day long 502 00:28:01,359 --> 00:28:05,400 Speaker 1: with with chromebooks. We had another room, the main room 503 00:28:05,400 --> 00:28:08,800 Speaker 1: we call the baller room, which is like the ballroom 504 00:28:09,119 --> 00:28:14,040 Speaker 1: but like for ballers, and then hustle hall, and a 505 00:28:14,119 --> 00:28:16,040 Speaker 1: hustle I think is a pretty overused word, so we 506 00:28:16,119 --> 00:28:18,960 Speaker 1: might need to change that. But hustle hall is like 507 00:28:19,000 --> 00:28:22,480 Speaker 1: the the seating is like around. There's like a stage 508 00:28:22,480 --> 00:28:25,120 Speaker 1: in the center, kind of like a talk show, and 509 00:28:25,240 --> 00:28:28,879 Speaker 1: everyone sits kind of like around this circle. And we 510 00:28:28,960 --> 00:28:34,200 Speaker 1: had you know, my divorce attorney gave a Yeah, yeah, 511 00:28:34,280 --> 00:28:38,040 Speaker 1: Laura Walser like Johnny Depp's lady and like everybody's lady, 512 00:28:38,080 --> 00:28:42,480 Speaker 1: like the divorce attorney like, oh yeah, we follow celebrity rags, 513 00:28:42,520 --> 00:28:47,160 Speaker 1: we know. Oh yeah, they call her the disso queen um. 514 00:28:47,640 --> 00:28:50,880 Speaker 1: But she for dissolving marriages? Is that what it is? Yeah, 515 00:28:51,200 --> 00:28:53,400 Speaker 1: that's right. That was good. I didn't put that together anyway. 516 00:28:53,800 --> 00:28:56,479 Speaker 1: I know, Um, I heard it on TMZ when they 517 00:28:56,560 --> 00:29:01,960 Speaker 1: leaked my divurse um. But yes, she gave a talk 518 00:29:02,040 --> 00:29:05,040 Speaker 1: on negotiation, and I don't know who better to give 519 00:29:05,120 --> 00:29:09,640 Speaker 1: a talk on a thing. Yeah it's fun, thank you. 520 00:29:10,120 --> 00:29:12,640 Speaker 1: So what what do you think that you've figured out 521 00:29:12,720 --> 00:29:18,520 Speaker 1: about this millennial um female group? You throw out a 522 00:29:18,720 --> 00:29:22,600 Speaker 1: bunch of very big names um in the marketing world 523 00:29:22,640 --> 00:29:25,360 Speaker 1: who are obviously partnering with you to reach your audience. 524 00:29:25,400 --> 00:29:28,240 Speaker 1: And they have options right like they can do events 525 00:29:28,280 --> 00:29:30,680 Speaker 1: with Conde and Hurst, and they're choosing to invest in you. 526 00:29:31,400 --> 00:29:34,480 Speaker 1: When you think about brands, do you think that brands 527 00:29:34,520 --> 00:29:37,960 Speaker 1: Sophia like get you and they get the community you're building, 528 00:29:38,080 --> 00:29:40,719 Speaker 1: or they just looking at saying there's this really interesting 529 00:29:40,760 --> 00:29:42,440 Speaker 1: thing happening over here and I just want to attach 530 00:29:42,480 --> 00:29:45,120 Speaker 1: myself to it. Try it, We'll try it. I think 531 00:29:45,120 --> 00:29:48,000 Speaker 1: it depends on the marketer. I mean, I think all 532 00:29:48,040 --> 00:29:49,960 Speaker 1: of our partners really get it. But I think there's 533 00:29:50,000 --> 00:29:54,120 Speaker 1: more money going into innovation dollars. Brands are actually spending 534 00:29:54,160 --> 00:29:58,720 Speaker 1: money to market themselves as employer, like as employers who 535 00:29:59,120 --> 00:30:01,760 Speaker 1: want to hire women, want to hire for diversity, because 536 00:30:02,160 --> 00:30:05,520 Speaker 1: everyone's sitting around like scratching their heads and it's not 537 00:30:05,600 --> 00:30:09,440 Speaker 1: just telling them, hey, we hire for diversity. Like it 538 00:30:09,520 --> 00:30:12,720 Speaker 1: also is a matter of you know, changing companies from 539 00:30:12,720 --> 00:30:16,120 Speaker 1: the inside in some way that will attract and retain 540 00:30:16,160 --> 00:30:20,520 Speaker 1: millennials because like, we are entrepreneurial, and even if we 541 00:30:20,560 --> 00:30:24,000 Speaker 1: never want to start our own company the way someone 542 00:30:24,040 --> 00:30:27,320 Speaker 1: of of our generation wants to work like is often 543 00:30:27,360 --> 00:30:29,960 Speaker 1: pretty different and they require a lot of autonomy, and 544 00:30:30,000 --> 00:30:32,640 Speaker 1: they care more about the quality of life in ways 545 00:30:32,680 --> 00:30:36,000 Speaker 1: that like I'm just figuring out that I just started 546 00:30:36,040 --> 00:30:38,000 Speaker 1: caring about because I used to be the person who 547 00:30:38,040 --> 00:30:40,120 Speaker 1: was like, if you're not walking faster than me, then 548 00:30:40,160 --> 00:30:43,040 Speaker 1: why am I paying you? You know, And like I 549 00:30:43,080 --> 00:30:47,280 Speaker 1: think that's like a very like old person's way of 550 00:30:47,280 --> 00:30:49,760 Speaker 1: of working. And I've finally been like, oh, it's so 551 00:30:49,800 --> 00:30:52,120 Speaker 1: much easier working from home on Fridays. Wow, I really 552 00:30:52,200 --> 00:30:55,920 Speaker 1: enjoy this um which we do, which our team does. 553 00:30:56,480 --> 00:30:59,560 Speaker 1: Does Girl Boss exist without you? Is there a future 554 00:30:59,680 --> 00:31:05,600 Speaker 1: of All Boss if Sophia is not a part of it. Yeah, yes, absolutely. 555 00:31:05,840 --> 00:31:09,240 Speaker 1: It's not mine. It's not about me. It's about every 556 00:31:09,240 --> 00:31:12,480 Speaker 1: woman that is taking her life in her own hands, 557 00:31:12,520 --> 00:31:15,560 Speaker 1: asking herself tough, tough questions, asking the world around her 558 00:31:15,600 --> 00:31:19,640 Speaker 1: tough questions. Is making unpopular decisions about where she's taking 559 00:31:19,640 --> 00:31:21,920 Speaker 1: her life, or if she is making popular decisions, she's 560 00:31:21,920 --> 00:31:25,320 Speaker 1: doing it because it just happens to correlate with what's 561 00:31:25,360 --> 00:31:29,360 Speaker 1: conventional at that time. I can't build enterprise value if 562 00:31:29,400 --> 00:31:31,520 Speaker 1: this is like the Sophia show, Like this is not 563 00:31:31,640 --> 00:31:34,200 Speaker 1: a vanity project, like this is something that I it's 564 00:31:34,240 --> 00:31:36,800 Speaker 1: a real business that I want to create a lot 565 00:31:36,880 --> 00:31:40,280 Speaker 1: of value for a lot of women, But it's not. 566 00:31:40,480 --> 00:31:43,280 Speaker 1: It's also not something that like I'm building to be 567 00:31:43,480 --> 00:31:47,520 Speaker 1: reliant on me. So it's funny because I love Goop. 568 00:31:48,120 --> 00:31:51,360 Speaker 1: I was an early Goop reader. I love Gwyneth Paltrow. 569 00:31:51,880 --> 00:31:54,440 Speaker 1: Um when her and bred Pitt had like the same haircut, 570 00:31:54,440 --> 00:31:57,120 Speaker 1: I was obsessed and I had black Greek hair and 571 00:31:57,160 --> 00:32:01,400 Speaker 1: I could never get that hair. But I don't connect 572 00:32:01,520 --> 00:32:04,720 Speaker 1: with Gwyneth Paltrow the same way I connect with you. 573 00:32:05,280 --> 00:32:10,479 Speaker 1: And it's interesting to me because you represent the every 574 00:32:10,520 --> 00:32:14,320 Speaker 1: woman can period, like full fucking stop. That could be 575 00:32:14,320 --> 00:32:16,120 Speaker 1: a new techline for you and that maybe that's the 576 00:32:16,160 --> 00:32:20,720 Speaker 1: title of your book, like full fucking Stop. But yeah, 577 00:32:20,840 --> 00:32:24,000 Speaker 1: I think there's a really interesting that you've tapped into 578 00:32:24,600 --> 00:32:29,720 Speaker 1: this kind of every woman Like while you are personality 579 00:32:30,040 --> 00:32:33,520 Speaker 1: um and a very specific you've got a very specific 580 00:32:33,640 --> 00:32:38,840 Speaker 1: brand like me looking on the outside, you are kind 581 00:32:38,840 --> 00:32:44,760 Speaker 1: of this ubiquitous person this icon of I can. Nobody 582 00:32:44,800 --> 00:32:47,720 Speaker 1: makes big changes in their life that are big risks 583 00:32:47,800 --> 00:32:52,080 Speaker 1: that are personal to them, that aren't like their decisions. 584 00:32:52,120 --> 00:32:54,200 Speaker 1: You know, maybe Girl Boss or I have exposed you 585 00:32:54,280 --> 00:32:57,640 Speaker 1: to like thinking outside of like the world that you 586 00:32:57,720 --> 00:32:59,320 Speaker 1: grew up in or what your parents want from me 587 00:32:59,480 --> 00:33:01,840 Speaker 1: you or you know that you can change gears in 588 00:33:01,880 --> 00:33:05,040 Speaker 1: your career or you know, get started later, whatever that 589 00:33:05,120 --> 00:33:07,840 Speaker 1: may be. But like it's not about me. I think 590 00:33:07,880 --> 00:33:11,760 Speaker 1: everybody wants someone to give credit to or look up 591 00:33:11,800 --> 00:33:14,200 Speaker 1: to or worship, and that's very much a part of 592 00:33:14,200 --> 00:33:18,480 Speaker 1: our culture. Um. And it's not like I didn't put 593 00:33:18,480 --> 00:33:20,719 Speaker 1: myself on the cover of a book, like I'm aware 594 00:33:21,440 --> 00:33:25,880 Speaker 1: of like what I've done. Um. But at the same time, 595 00:33:25,920 --> 00:33:31,120 Speaker 1: like I take I take responsibility very seriously because people 596 00:33:31,200 --> 00:33:34,880 Speaker 1: say things like that. But I also like don't go 597 00:33:34,960 --> 00:33:39,920 Speaker 1: home thinking like, you know, wow, I think, wow, what 598 00:33:39,960 --> 00:33:43,280 Speaker 1: we're doing is going to be massive, and I'm so 599 00:33:43,400 --> 00:33:47,760 Speaker 1: inspired and most of all, like it is blood letting 600 00:33:47,800 --> 00:33:50,040 Speaker 1: to have anybody on my team say this is the 601 00:33:50,120 --> 00:33:52,840 Speaker 1: best job I've ever had. And I've heard that now 602 00:33:53,720 --> 00:33:57,880 Speaker 1: and um get what I've been through. Um, there's like 603 00:33:58,040 --> 00:34:01,600 Speaker 1: nothing more meaningful than creating a place where people can 604 00:34:01,640 --> 00:34:04,760 Speaker 1: say that. So do you think everyone actually has the 605 00:34:04,840 --> 00:34:10,279 Speaker 1: capacity to see the bridge or have the faith and 606 00:34:10,360 --> 00:34:12,719 Speaker 1: actually do it? Do you actually think like all of 607 00:34:12,760 --> 00:34:16,000 Speaker 1: these eight hundred people that are coming to your conference. 608 00:34:16,600 --> 00:34:18,759 Speaker 1: Do you think if they actually want to do it, 609 00:34:19,239 --> 00:34:23,279 Speaker 1: that they have the capacity and capability to actually have 610 00:34:23,320 --> 00:34:26,200 Speaker 1: the faith and walk across. Yeah, because I think that's 611 00:34:26,200 --> 00:34:29,040 Speaker 1: what life party is. People just don't realize it, Like 612 00:34:29,160 --> 00:34:31,800 Speaker 1: that's what you're doing every day. Like that's what happens 613 00:34:31,800 --> 00:34:34,000 Speaker 1: when you graduate college and you don't know what you're 614 00:34:34,040 --> 00:34:37,359 Speaker 1: doing next. What happens when you find out that you're 615 00:34:37,360 --> 00:34:40,000 Speaker 1: wrong in an argument that you're like so sure you're right, 616 00:34:40,040 --> 00:34:42,720 Speaker 1: and like there's small examples of that all the time, 617 00:34:43,280 --> 00:34:46,160 Speaker 1: whether or not everybody can be you know, I think 618 00:34:46,200 --> 00:34:49,080 Speaker 1: we do have to be careful of like entrepreneurs being 619 00:34:49,120 --> 00:34:53,279 Speaker 1: like the new rock stars. I think that entrepreneurship and 620 00:34:53,360 --> 00:34:57,960 Speaker 1: being entrepreneurial as a popular thing is awesome and it's 621 00:34:58,040 --> 00:35:00,840 Speaker 1: going to change the whole the way of the world works, 622 00:35:01,000 --> 00:35:04,279 Speaker 1: or at least our country in the future. But I 623 00:35:05,320 --> 00:35:08,879 Speaker 1: think everybody has like, hopefully the wits to do that, 624 00:35:09,000 --> 00:35:11,839 Speaker 1: and if they don't, they probably won't try. And even 625 00:35:11,920 --> 00:35:15,200 Speaker 1: if they blow it there, if they were willing to 626 00:35:15,239 --> 00:35:17,840 Speaker 1: do it, they're probably the kind of person that hopefully 627 00:35:17,840 --> 00:35:20,360 Speaker 1: watching somebody like me go bankrupt and then figure it 628 00:35:20,400 --> 00:35:24,080 Speaker 1: out like I don't know, they can stop and be like, oh, 629 00:35:24,320 --> 00:35:28,080 Speaker 1: that's just another thing moving on, Like yeah, I love that. 630 00:35:28,160 --> 00:35:31,880 Speaker 1: I think the small thing example is actually kind of brilliant. 631 00:35:32,320 --> 00:35:34,759 Speaker 1: What comes next and how should brands be integrating in 632 00:35:34,800 --> 00:35:37,359 Speaker 1: that world? Yeah, I mean, I think the last year 633 00:35:37,400 --> 00:35:39,640 Speaker 1: has been a lot of experimentation and a lot of 634 00:35:39,719 --> 00:35:45,200 Speaker 1: custom programs um and lower lower margins because we're still 635 00:35:45,280 --> 00:35:47,319 Speaker 1: kind of feeling around in the dark in some way, 636 00:35:47,680 --> 00:35:49,880 Speaker 1: but we're not feeling around in the dark about is 637 00:35:50,320 --> 00:35:52,839 Speaker 1: the conversation that we have with our audience. We have 638 00:35:52,920 --> 00:35:56,359 Speaker 1: some quote unquote turn key products, but it's not like 639 00:35:56,640 --> 00:35:59,640 Speaker 1: you know, slapping a banner and expecting you know, the 640 00:35:59,719 --> 00:36:03,839 Speaker 1: kind of breach that you can get from Glamour magazine. Right, 641 00:36:04,440 --> 00:36:08,560 Speaker 1: We consider ourselves a partner and innovating with the brands 642 00:36:08,600 --> 00:36:12,400 Speaker 1: that we work with and in shepherding a really important 643 00:36:12,440 --> 00:36:18,640 Speaker 1: conversation to an underserved audience who are increasingly vocal, increasingly important, 644 00:36:18,640 --> 00:36:22,400 Speaker 1: and really hard to access. The future looks like a 645 00:36:22,400 --> 00:36:24,840 Speaker 1: lot of things. So we have a podcast network. We 646 00:36:24,960 --> 00:36:29,400 Speaker 1: just did our first custom podcast with Sephora called lip Stories. 647 00:36:29,800 --> 00:36:32,720 Speaker 1: It was the first for Sephora to do a fully 648 00:36:32,800 --> 00:36:36,319 Speaker 1: owned series and first for us, and we've seen a 649 00:36:36,360 --> 00:36:39,480 Speaker 1: lot of a lot of conversations happening around podcasts. Was 650 00:36:39,560 --> 00:36:42,759 Speaker 1: just super exciting just audio. I think it's really interesting 651 00:36:43,560 --> 00:36:48,279 Speaker 1: more of the rallies, bigger rallies, different opportunities to kind 652 00:36:48,280 --> 00:36:52,800 Speaker 1: of connect with within the rally and create more things 653 00:36:52,880 --> 00:36:57,480 Speaker 1: for this audience to do and stay energized and curious 654 00:36:57,640 --> 00:37:01,359 Speaker 1: on you know, during the times that or we're out 655 00:37:01,400 --> 00:37:04,560 Speaker 1: there in the real world with her. And then you know, 656 00:37:04,600 --> 00:37:07,560 Speaker 1: our platform, so girl boss dot com did just go 657 00:37:07,719 --> 00:37:12,000 Speaker 1: through a relaunch. It's really beautiful. Add products are totally 658 00:37:12,080 --> 00:37:15,560 Speaker 1: customed and that's going to evolve a lot over time. 659 00:37:16,520 --> 00:37:20,080 Speaker 1: And then this this platform that I'm building that I 660 00:37:20,120 --> 00:37:26,560 Speaker 1: think eventually will um hopefully make our current publishing experience 661 00:37:26,600 --> 00:37:30,120 Speaker 1: completely obsolete. And that's going to be a place where 662 00:37:30,160 --> 00:37:34,720 Speaker 1: she's going to ask an answer questions, find like minded women, 663 00:37:35,320 --> 00:37:39,239 Speaker 1: find work, find people to work for them, UM, meet 664 00:37:39,320 --> 00:37:43,120 Speaker 1: people locally, and like all the things, just all the 665 00:37:43,160 --> 00:37:46,000 Speaker 1: things she wants to do UM and like hopefully a 666 00:37:46,080 --> 00:37:49,560 Speaker 1: very beautiful, simple environment that's a safe place for her, 667 00:37:50,400 --> 00:37:56,200 Speaker 1: where the content is created by us or curated by us, 668 00:37:56,360 --> 00:37:59,720 Speaker 1: and a place that has a very kind of zero 669 00:37:59,719 --> 00:38:05,440 Speaker 1: tell policy for for nonsense. So with that, Sophia, we 670 00:38:05,520 --> 00:38:08,840 Speaker 1: like to play a game killed by d I Y. 671 00:38:08,880 --> 00:38:11,360 Speaker 1: What would you kill? Um? What would you buy? And 672 00:38:11,400 --> 00:38:15,200 Speaker 1: what would you do yourself? Not girl Boss killed by 673 00:38:15,400 --> 00:38:18,520 Speaker 1: d I Y? Like want one of each of those? Yeah, Um, 674 00:38:19,640 --> 00:38:28,279 Speaker 1: I'd kill poverty, I'd buy a private plane, and I 675 00:38:28,800 --> 00:38:35,600 Speaker 1: d I Y my own vegetable garden. Those are hard. Yeah, 676 00:38:35,640 --> 00:38:38,160 Speaker 1: I know, I've been like staring at like, I mean, like, 677 00:38:38,280 --> 00:38:44,239 Speaker 1: let's go to home deeper this weekend. We're like no. So, 678 00:38:44,280 --> 00:38:47,160 Speaker 1: if people want to find you to pitch you their 679 00:38:47,239 --> 00:38:49,960 Speaker 1: ideas to help you further shape the girl Boss community, 680 00:38:50,120 --> 00:38:52,640 Speaker 1: tell you how much they love you. Where can they 681 00:38:52,680 --> 00:38:55,040 Speaker 1: find you? If you have a question for girl Boss, 682 00:38:55,080 --> 00:38:58,160 Speaker 1: it's info a girl boss dot com. Uh. If you 683 00:38:58,160 --> 00:39:01,759 Speaker 1: want to reach me directly for business opportunities, it's s 684 00:39:02,040 --> 00:39:04,080 Speaker 1: at girls dot com. And if you want to partner 685 00:39:04,120 --> 00:39:07,560 Speaker 1: with us, it's Allison with one L at girl Lost 686 00:39:07,600 --> 00:39:12,560 Speaker 1: dot com. Sophia, thank you, thank you. You are the 687 00:39:12,640 --> 00:39:14,959 Speaker 1: ultimate girl Boss and we can't wait to see you 688 00:39:15,440 --> 00:39:20,000 Speaker 1: in the same state soon. Well, thank you for calling in. 689 00:39:20,080 --> 00:39:23,560 Speaker 1: We appreciate it. We'll talk to you soon. I'm all 690 00:39:23,560 --> 00:39:27,520 Speaker 1: wrapped up like Indiana Jones, now you're running over the bridge. 691 00:39:27,560 --> 00:39:30,480 Speaker 1: I'm running over the bridge. Was that inspiring? Yeah, I 692 00:39:30,600 --> 00:39:32,520 Speaker 1: just every time I talked to her, I'm just always 693 00:39:32,560 --> 00:39:36,680 Speaker 1: so impressed. And I always love hearing the restart story 694 00:39:36,800 --> 00:39:41,200 Speaker 1: because it's it's a constant reminder that despite the odds, 695 00:39:41,239 --> 00:39:46,400 Speaker 1: despite public perception, despite you know, the challenges that exist 696 00:39:46,600 --> 00:39:49,239 Speaker 1: in just building a business, let alone being a woman 697 00:39:49,280 --> 00:39:52,040 Speaker 1: who filed for Chapter eleven as a twenty two year 698 00:39:52,080 --> 00:39:56,120 Speaker 1: old founder and kept going and multimillionaire and and still 699 00:39:56,160 --> 00:39:59,040 Speaker 1: found a way to say fuck it, like there's a 700 00:39:59,040 --> 00:40:02,759 Speaker 1: bigger purpose, there's a community that needs this, and like 701 00:40:03,239 --> 00:40:05,000 Speaker 1: I'm gonna put my blinders on and go for it. 702 00:40:05,040 --> 00:40:07,880 Speaker 1: That focus is just it's so impressive. One of the 703 00:40:07,920 --> 00:40:11,200 Speaker 1: things that she didn't say explicitly, but it was very clear, 704 00:40:11,320 --> 00:40:17,360 Speaker 1: is that she capitalized on every asset she had, every 705 00:40:17,360 --> 00:40:21,240 Speaker 1: asset she had. That that is something that brands aren't 706 00:40:21,239 --> 00:40:24,440 Speaker 1: even doing. That's something individuals aren't doing. What do you 707 00:40:24,520 --> 00:40:27,359 Speaker 1: have coming your way that you're not capitalizing? What do 708 00:40:27,440 --> 00:40:29,919 Speaker 1: you have that the community needs? And there's a white 709 00:40:29,960 --> 00:40:31,879 Speaker 1: space war and go fill it? Go fill You don't 710 00:40:31,880 --> 00:40:34,440 Speaker 1: always need to create it. Sometimes you just need to 711 00:40:34,440 --> 00:40:37,360 Speaker 1: feel it or you need it. Let them create it, 712 00:40:37,719 --> 00:40:41,200 Speaker 1: but let them. On that note, thank you to all 713 00:40:41,200 --> 00:40:45,000 Speaker 1: of our friends and family at Panoply, Matt Turk, Andy Bower's, 714 00:40:45,200 --> 00:40:49,560 Speaker 1: Laura Morris atlantea hustle it. We'll be back in two weeks. 715 00:41:10,880 --> 00:41:12,640 Speaker 1: Full disclosure are pains all roun