1
00:00:01,280 --> 00:00:03,520
Speaker 1: This episode is brought to you by P and C Bank.

2
00:00:03,920 --> 00:00:06,680
Speaker 1: A lot of people think podcasts about work are boring,

3
00:00:06,880 --> 00:00:10,719
Speaker 1: and sure they definitely can be. But understanding of professionals

4
00:00:10,800 --> 00:00:14,040
Speaker 1: routine shows us how they achieve their success little by little,

5
00:00:14,440 --> 00:00:18,040
Speaker 1: day after day. It's like banking with P and C Bank.

6
00:00:18,560 --> 00:00:21,360
Speaker 1: It might seem boring the safe plan and make calculated

7
00:00:21,400 --> 00:00:24,479
Speaker 1: decisions with your bank, but keeping your money boring is

8
00:00:24,520 --> 00:00:27,840
Speaker 1: what helps you live a more happily fulfilled life. P

9
00:00:27,960 --> 00:00:32,800
Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

10
00:00:32,840 --> 00:00:35,479
Speaker 1: Boring since eighteen sixty five is a service mark of

11
00:00:35,520 --> 00:00:38,760
Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

12
00:00:39,159 --> 00:00:44,440
Speaker 1: National Association Member FDIC. WE when I did the podcast

13
00:00:44,479 --> 00:00:47,800
Speaker 1: with you all, I was telling you probably the most

14
00:00:47,840 --> 00:00:51,400
Speaker 1: impactful interview I've done in my career.

15
00:00:51,720 --> 00:00:55,959
Speaker 2: How he rolls out as real. He wrote, Troy talk

16
00:00:56,040 --> 00:00:57,360
Speaker 2: about the tags last.

17
00:00:57,160 --> 00:01:00,520
Speaker 1: Week about fiance, but we talk in a language that

18
00:01:00,680 --> 00:01:01,440
Speaker 1: is common.

19
00:01:01,160 --> 00:01:03,200
Speaker 3: To the people, that's from the funes that we grew

20
00:01:03,280 --> 00:01:03,440
Speaker 3: up with.

21
00:01:03,560 --> 00:01:08,120
Speaker 2: You are the bright spot. Thank you, Thanks jewership for

22
00:01:08,160 --> 00:01:09,720
Speaker 2: Black Americans, this.

23
00:01:09,840 --> 00:01:13,440
Speaker 3: Is the knowledge that actually matters. Plaud both of you

24
00:01:13,520 --> 00:01:13,720
Speaker 3: for this.

25
00:01:13,840 --> 00:01:17,800
Speaker 1: Thank you isn't it a country issue. It's not an

26
00:01:17,720 --> 00:01:19,200
Speaker 1: American issue, It's a world issue.

27
00:01:19,240 --> 00:01:29,840
Speaker 2: He came to earn Lisa. All right, guys, welcome back. Yeah,

28
00:01:30,480 --> 00:01:34,240
Speaker 2: special episode. Got our guy Dan Fleischman in the building.

29
00:01:34,360 --> 00:01:36,320
Speaker 3: Long overdue, so happy to be here.

30
00:01:36,720 --> 00:01:41,360
Speaker 2: Yeah, if you're not familiar, serial entrepreneur, angel, investor, author, philanthropist,

31
00:01:42,280 --> 00:01:45,560
Speaker 2: you were the youngest founder to take up a company

32
00:01:45,600 --> 00:01:48,840
Speaker 2: public on the stock market. Yeah, that's correct, twenty years ago. Okay,

33
00:01:48,920 --> 00:01:51,720
Speaker 2: at twenty three years old. Yep, okay, made history and

34
00:01:52,040 --> 00:01:57,600
Speaker 2: invested in over forty companies and really big. I guess

35
00:01:57,720 --> 00:02:00,480
Speaker 2: people in the online world might know you for what

36
00:02:00,520 --> 00:02:03,200
Speaker 2: you've been doing on the branding and social media and

37
00:02:03,400 --> 00:02:07,960
Speaker 2: kind of really you know, trailblazing that space as far

38
00:02:08,000 --> 00:02:12,080
Speaker 2: as online marketing and funnels and different things of that nature.

39
00:02:12,120 --> 00:02:14,639
Speaker 2: So we got a lot to talk about here as

40
00:02:14,639 --> 00:02:18,200
Speaker 2: far as the world, the entrepreneurship, your journey, what's happening

41
00:02:18,240 --> 00:02:22,000
Speaker 2: now with social media, online marketing. For first and foremost,

42
00:02:22,040 --> 00:02:23,160
Speaker 2: thank you for joining us. Appreciate it.

43
00:02:23,160 --> 00:02:25,120
Speaker 3: It's a pleasure. Did we leave anything out?

44
00:02:25,160 --> 00:02:30,080
Speaker 1: I feel like the love for animals, the events Father Earth,

45
00:02:30,160 --> 00:02:32,239
Speaker 1: A lot of a lot of things going on, man,

46
00:02:32,600 --> 00:02:33,520
Speaker 1: happy to have you.

47
00:02:33,320 --> 00:02:34,639
Speaker 3: Thank you.

48
00:02:34,760 --> 00:02:36,160
Speaker 4: Life is short, so I'm times do as much as

49
00:02:36,160 --> 00:02:37,200
Speaker 4: I can when I'm still here.

50
00:02:37,400 --> 00:02:37,760
Speaker 3: Why not?

51
00:02:38,320 --> 00:02:40,440
Speaker 2: So okay, So where does this journey start? Like I said,

52
00:02:40,440 --> 00:02:43,359
Speaker 2: you took a company public twenty years ago, you said

53
00:02:43,760 --> 00:02:47,120
Speaker 2: twenty three years old and was the youngest. Is that

54
00:02:47,280 --> 00:02:48,080
Speaker 2: still a record?

55
00:02:48,160 --> 00:02:48,280
Speaker 4: Yep?

56
00:02:48,400 --> 00:02:50,040
Speaker 2: The youngest ever to take a company public.

57
00:02:50,080 --> 00:02:52,080
Speaker 4: Ye, Michael Dell was twenty four, so he beat me

58
00:02:52,080 --> 00:02:54,839
Speaker 4: by eight billion, but I got him by like eight months.

59
00:02:55,160 --> 00:02:58,520
Speaker 2: So talk about that. Talk about where you started, and

60
00:02:58,560 --> 00:03:01,880
Speaker 2: specifically that journey of making the company public so young.

61
00:03:02,639 --> 00:03:04,679
Speaker 4: So high school, I was working three jobs to save

62
00:03:04,760 --> 00:03:06,600
Speaker 4: up money because we didn't have any money where you from.

63
00:03:06,880 --> 00:03:09,280
Speaker 4: I was born in Riga, Latvia, move when I was

64
00:03:09,280 --> 00:03:10,760
Speaker 4: six months old, and I grew up in Long Beach

65
00:03:11,600 --> 00:03:14,520
Speaker 4: and my brother was going to Polly High. I was

66
00:03:14,600 --> 00:03:18,400
Speaker 4: just saving money to go to college, and instead I

67
00:03:18,480 --> 00:03:20,359
Speaker 4: ended up using that forty three thousand and I saved

68
00:03:20,440 --> 00:03:21,960
Speaker 4: during those three years, so it was like twelve gran

69
00:03:22,160 --> 00:03:25,079
Speaker 4: fifteen grand a year. Saved that money and I put

70
00:03:25,120 --> 00:03:28,000
Speaker 4: in to go to Magic Clothing Convention Vegas, and I

71
00:03:28,000 --> 00:03:29,880
Speaker 4: thought it was gonna be a big time. I got

72
00:03:29,880 --> 00:03:32,520
Speaker 4: twenty feet instead, of ten feet and on my left

73
00:03:32,840 --> 00:03:34,960
Speaker 4: is this brand called Fubu, and on my right is

74
00:03:34,960 --> 00:03:37,600
Speaker 4: a brand called Shan John. That was their debut in

75
00:03:37,680 --> 00:03:40,280
Speaker 4: nineteen ninety nine. So the million dollar booth, million dollar booth.

76
00:03:40,560 --> 00:03:42,680
Speaker 4: I spent my forty three thousand thinking I'm gonna be

77
00:03:42,680 --> 00:03:46,119
Speaker 4: a rock star. But I got lucky because Hello, cool

78
00:03:46,200 --> 00:03:49,040
Speaker 4: Jay and Damon, everyone's walking by. There's a line waiting

79
00:03:49,040 --> 00:03:52,200
Speaker 4: to go into his booth. Sewn John's got a line

80
00:03:52,240 --> 00:03:54,160
Speaker 4: waiting to go in their booth. The line was in

81
00:03:54,160 --> 00:03:56,440
Speaker 4: front of my booth. And so I did over million

82
00:03:56,480 --> 00:03:59,080
Speaker 4: dollars in orders. I was seventeen years old in close

83
00:03:59,240 --> 00:04:02,760
Speaker 4: in clothes, and I just owned the catchphrase, who's your daddy?

84
00:04:02,880 --> 00:04:04,080
Speaker 4: Like the slogan who's your daddy?

85
00:04:04,080 --> 00:04:05,200
Speaker 2: Oh, that was you. You came up with that.

86
00:04:05,280 --> 00:04:08,080
Speaker 3: Who's this is after Pedro? Before Pedro no.

87
00:04:08,080 --> 00:04:11,839
Speaker 4: I issued them, So you started with your daddy? Yeah,

88
00:04:11,840 --> 00:04:15,080
Speaker 4: So there was the catchphrase was out there. I marked it, Okay.

89
00:04:15,240 --> 00:04:17,719
Speaker 4: So in nineteen ninety nine, sixteen classes of the trademarks,

90
00:04:17,720 --> 00:04:21,240
Speaker 4: three hundred products all over the world. And you know

91
00:04:21,360 --> 00:04:23,840
Speaker 4: at what age this is when I was seventeen and

92
00:04:23,839 --> 00:04:24,160
Speaker 4: a half.

93
00:04:24,839 --> 00:04:25,119
Speaker 3: Wow.

94
00:04:25,680 --> 00:04:27,440
Speaker 4: And then I became eighteen, I became a big boy,

95
00:04:27,560 --> 00:04:29,560
Speaker 4: and that's when I really got luckily magic was when

96
00:04:29,560 --> 00:04:32,799
Speaker 4: I was eighteen, and so that's where the journey started.

97
00:04:33,120 --> 00:04:35,640
Speaker 4: At nineteen, we did a deal with Starter Apparel for

98
00:04:35,680 --> 00:04:38,360
Speaker 4: a nine point five million a licensing deal. They gave

99
00:04:38,440 --> 00:04:41,880
Speaker 4: us that deal for three years, so that helped fund

100
00:04:42,240 --> 00:04:45,239
Speaker 4: the ups and downs of an entrepreneur. We keep making

101
00:04:45,240 --> 00:04:48,000
Speaker 4: some money, losing it, getting screwed over on our samples.

102
00:04:48,320 --> 00:04:51,240
Speaker 4: We opened up an office here Empire State Building. We

103
00:04:51,279 --> 00:04:53,760
Speaker 4: had the Fuoboo Ladies brand in there. We had Kevin

104
00:04:53,760 --> 00:04:57,440
Speaker 4: Garnett's brand in there, Official Block Family. We had rough

105
00:04:57,480 --> 00:04:59,080
Speaker 4: Riders in there, so we were doing the rough Rider's

106
00:04:59,080 --> 00:05:01,840
Speaker 4: clothing brand. This is the year two thousand and it

107
00:05:01,880 --> 00:05:04,200
Speaker 4: was just like all six brands were all in one

108
00:05:04,600 --> 00:05:07,360
Speaker 4: office here in New York. And then I wanted to

109
00:05:07,400 --> 00:05:09,520
Speaker 4: do an energy drink because there was nine hundred drinks,

110
00:05:09,560 --> 00:05:12,200
Speaker 4: but they all tasted like cough syrup, that thick taste

111
00:05:12,320 --> 00:05:15,279
Speaker 4: because of one ingredient called tourine makes that thick taste.

112
00:05:16,080 --> 00:05:18,719
Speaker 4: So we turned down the tourine, turned up super lows

113
00:05:18,720 --> 00:05:20,840
Speaker 4: and some other ingredients to make it taste good. We

114
00:05:20,880 --> 00:05:23,159
Speaker 4: won Flavor of the Year. At a nine hundred drinks

115
00:05:23,200 --> 00:05:25,719
Speaker 4: on the cover that net magazine, and I just carried

116
00:05:25,720 --> 00:05:26,800
Speaker 4: that magazine everywhere I went.

117
00:05:27,560 --> 00:05:29,599
Speaker 3: Who is that the Who's your Daddy? Energy?

118
00:05:29,600 --> 00:05:31,320
Speaker 4: And so that's the company I took public. So we

119
00:05:31,400 --> 00:05:33,839
Speaker 4: had the clothing as licensing, and Energy drink was the

120
00:05:33,880 --> 00:05:37,240
Speaker 4: main core product. We went public on April first, two

121
00:05:37,240 --> 00:05:39,520
Speaker 4: thousand and five, and for four years, I didn't sleep.

122
00:05:39,760 --> 00:05:43,280
Speaker 4: I just sold forty three distributors fifty five thousand retail stores.

123
00:05:43,520 --> 00:05:45,040
Speaker 4: And I just took that magazine and said, we're the

124
00:05:45,080 --> 00:05:47,720
Speaker 4: best tasting drink, and I carried the drink everywhere. And

125
00:05:47,760 --> 00:05:51,200
Speaker 4: that's where it all started from.

126
00:05:51,320 --> 00:05:57,920
Speaker 1: Okay, that eighteen years old, multi millionaire, Where are you

127
00:05:58,000 --> 00:05:59,760
Speaker 1: getting to this? I mean when you even talking about

128
00:05:59,760 --> 00:06:02,960
Speaker 1: tree and sing like at that age, I mean, that's

129
00:06:03,000 --> 00:06:06,000
Speaker 1: not even in my lexicon at that point. Like, how

130
00:06:06,040 --> 00:06:08,520
Speaker 1: are you managing that? And how did you even become

131
00:06:08,560 --> 00:06:11,279
Speaker 1: familiar with that type of jog on at such a

132
00:06:11,320 --> 00:06:11,960
Speaker 1: young age.

133
00:06:12,720 --> 00:06:15,000
Speaker 4: I wasn't familiar with it at all. I just you know,

134
00:06:15,040 --> 00:06:16,880
Speaker 4: there was no cell phones. I didn't that right at

135
00:06:16,880 --> 00:06:18,760
Speaker 4: a pager, you know, I started I think a cell

136
00:06:18,760 --> 00:06:21,520
Speaker 4: phone started coming out around that time. But there's definitely

137
00:06:21,520 --> 00:06:24,599
Speaker 4: no smartphones yet, and so I was just surrounding myself

138
00:06:24,640 --> 00:06:27,440
Speaker 4: with people that were like some were taking advantage of

139
00:06:27,440 --> 00:06:30,120
Speaker 4: me and some were really helpful. So like one guy

140
00:06:30,160 --> 00:06:32,800
Speaker 4: made us sweaters. He made thirty six thousand dollars of

141
00:06:32,800 --> 00:06:35,359
Speaker 4: sweaters for twelve of them, so he stole most of

142
00:06:35,360 --> 00:06:38,680
Speaker 4: our money. The guy we met because of him ended

143
00:06:38,760 --> 00:06:40,360
Speaker 4: up doing the nine point five million dollars deal.

144
00:06:40,600 --> 00:06:42,159
Speaker 3: So the bad guy got me to the good guy.

145
00:06:42,440 --> 00:06:43,119
Speaker 3: Does that make sense?

146
00:06:43,360 --> 00:06:45,560
Speaker 4: And so the mentors around me, some screwed me over,

147
00:06:45,600 --> 00:06:49,040
Speaker 4: some helped me a lot. And the journey happened because

148
00:06:49,040 --> 00:06:52,440
Speaker 4: of certain guys. There was one name Christopher Wicks. He

149
00:06:52,480 --> 00:06:56,440
Speaker 4: owned Fender Guitars, English Laundry, Hanged ten Ocean Pacific and

150
00:06:56,440 --> 00:06:58,480
Speaker 4: Body Glove and La Gear. He owned the license to

151
00:06:58,520 --> 00:07:01,000
Speaker 4: all these brands back then, and he was the one

152
00:07:01,000 --> 00:07:03,600
Speaker 4: that helped us with the manufacturing and dealing with all

153
00:07:03,600 --> 00:07:06,360
Speaker 4: the retailers. And then we met a guy named Elliot

154
00:07:06,440 --> 00:07:10,560
Speaker 4: Levigne who was running Fubu Ladies and he was a

155
00:07:10,600 --> 00:07:12,760
Speaker 4: Sea of Jordash and he was running all these big

156
00:07:12,800 --> 00:07:14,640
Speaker 4: brands back then, and he was also the Sea of

157
00:07:14,640 --> 00:07:18,200
Speaker 4: Donna Karen for like a few years that guy helped

158
00:07:18,240 --> 00:07:20,040
Speaker 4: us a lot to get into a lot of these retailers.

159
00:07:20,520 --> 00:07:22,600
Speaker 4: He ended up getting into a lot of trouble with

160
00:07:22,640 --> 00:07:25,200
Speaker 4: Steve Madden that Wall Street situation. So there's a lot

161
00:07:25,200 --> 00:07:28,160
Speaker 4: of interesting dynamics that happened during that time which would

162
00:07:28,160 --> 00:07:30,440
Speaker 4: take hours to get into. But those guys, the good

163
00:07:30,480 --> 00:07:32,400
Speaker 4: guys in the bad guys, are what helped me learn

164
00:07:32,440 --> 00:07:34,360
Speaker 4: the dargon, learn and understand what was going on.

165
00:07:34,960 --> 00:07:37,720
Speaker 2: As far as so, okay, you take the company public, right,

166
00:07:39,360 --> 00:07:41,680
Speaker 2: what was the journey after it went public? Like, how

167
00:07:41,680 --> 00:07:45,640
Speaker 2: did that actually impact the business? You was a ceo?

168
00:07:46,320 --> 00:07:48,920
Speaker 2: What was the journey of being a CEO of a

169
00:07:48,920 --> 00:07:50,040
Speaker 2: public traded company?

170
00:07:50,320 --> 00:07:52,000
Speaker 4: So it takes about two years and two million dollars

171
00:07:52,080 --> 00:07:54,800
Speaker 4: to go public the accounting and legal fees back then.

172
00:07:55,240 --> 00:07:58,400
Speaker 4: Now there's things that are faster and slower based on regulations,

173
00:07:58,760 --> 00:08:00,880
Speaker 4: but this is two thousand and three to two thousand

174
00:08:00,880 --> 00:08:01,080
Speaker 4: and five.

175
00:08:01,120 --> 00:08:02,280
Speaker 3: It took us two years two million.

176
00:08:03,680 --> 00:08:05,600
Speaker 4: The day we went public, we got in three point

177
00:08:05,640 --> 00:08:08,040
Speaker 4: seventy five million, So it helped us a lot with

178
00:08:08,280 --> 00:08:10,640
Speaker 4: cash flow and we had now access to do deals

179
00:08:10,640 --> 00:08:13,840
Speaker 4: because we have a public company. Our market cap was

180
00:08:13,880 --> 00:08:16,400
Speaker 4: small at the beginning, like thirty forty million got to

181
00:08:16,480 --> 00:08:19,120
Speaker 4: like sixty five million, seventy million, and we were able

182
00:08:19,120 --> 00:08:21,320
Speaker 4: to do trades and deals with our stock, and so

183
00:08:21,400 --> 00:08:24,120
Speaker 4: I do sponsorship deals with NASCAR. I could never afford

184
00:08:24,120 --> 00:08:26,600
Speaker 4: it with cash. I would give them stock. I would

185
00:08:26,600 --> 00:08:29,160
Speaker 4: do a deal with the Utah State Fair. Well, Coca

186
00:08:29,200 --> 00:08:31,480
Speaker 4: Cola was called the Coca Cola State Fair. I went

187
00:08:31,480 --> 00:08:33,280
Speaker 4: there with stock. So I did a lot of deals

188
00:08:33,280 --> 00:08:34,880
Speaker 4: with my stock, which helped us a lot to do

189
00:08:35,000 --> 00:08:39,360
Speaker 4: trades and deals. But the worst part was I was

190
00:08:40,400 --> 00:08:42,000
Speaker 4: hours and hours and hours and hours and hours and

191
00:08:42,080 --> 00:08:45,360
Speaker 4: a week dealing with the ten ques and the eight

192
00:08:45,440 --> 00:08:48,960
Speaker 4: K filings, and those were tortuous, Like I still have

193
00:08:49,000 --> 00:08:51,600
Speaker 4: ptsdal how many hours if you go through it, if

194
00:08:51,640 --> 00:08:55,000
Speaker 4: you're wrong, you go to jail. And I don't really

195
00:08:55,000 --> 00:08:57,800
Speaker 4: know it. I'm depending on my CFO to know what's right.

196
00:08:58,160 --> 00:09:00,400
Speaker 4: I'm depending on accountants and tell me what's right. But

197
00:09:00,440 --> 00:09:02,280
Speaker 4: I'm the sea of the company of a public company.

198
00:09:02,360 --> 00:09:04,600
Speaker 4: I'm the one that we get in trouble ultimately, And

199
00:09:04,640 --> 00:09:07,000
Speaker 4: so the hard parts of being public get traded is

200
00:09:07,000 --> 00:09:09,880
Speaker 4: the paperwork part, because it is a nightmare, especially back then.

201
00:09:10,880 --> 00:09:13,520
Speaker 4: The good parts is you can use it for assets,

202
00:09:13,520 --> 00:09:14,840
Speaker 4: you can use it for strength, you can use it

203
00:09:14,840 --> 00:09:17,840
Speaker 4: for leverage and credibility, and being one of the only

204
00:09:17,880 --> 00:09:20,480
Speaker 4: public get traded company at the time for beverages, it

205
00:09:20,559 --> 00:09:24,400
Speaker 4: helped us a lot. I don't regret going public, but

206
00:09:24,400 --> 00:09:26,280
Speaker 4: it's also I still have a fear of going public

207
00:09:26,320 --> 00:09:28,760
Speaker 4: now just because of the memories of how many hours

208
00:09:28,800 --> 00:09:31,840
Speaker 4: go into the legal and accounting process. But I will

209
00:09:31,840 --> 00:09:36,000
Speaker 4: say the power of being public is it's monumental. You

210
00:09:36,000 --> 00:09:38,439
Speaker 4: can do so many deals with your stock Now.

211
00:09:38,480 --> 00:09:43,120
Speaker 1: I wonder, like two full question at the times you're eighteen, nineteen,

212
00:09:43,280 --> 00:09:45,160
Speaker 1: obviously twenty three to youngest still.

213
00:09:44,920 --> 00:09:46,800
Speaker 3: To do it was going public a goal?

214
00:09:47,240 --> 00:09:52,040
Speaker 1: And the second part of it was obviously you said PTSD,

215
00:09:52,160 --> 00:09:54,880
Speaker 1: so what are the ugly parts that people don't talk

216
00:09:54,920 --> 00:09:58,120
Speaker 1: about that are giving you that angs.

217
00:09:58,679 --> 00:10:00,760
Speaker 4: So it wasn't the goal we were actually going to

218
00:10:00,800 --> 00:10:02,840
Speaker 4: go public. When I was twenty one, there was a

219
00:10:02,880 --> 00:10:05,880
Speaker 4: gentleman named James Morse. He was like the legend of

220
00:10:05,920 --> 00:10:09,000
Speaker 4: penny stocks back then and legend of that world, living

221
00:10:09,000 --> 00:10:11,400
Speaker 4: on yachts with nineteen year old girls in his seventies,

222
00:10:11,400 --> 00:10:13,760
Speaker 4: like he was this icon that knew all the guys

223
00:10:13,800 --> 00:10:16,640
Speaker 4: in the public markets. He was going to take us public,

224
00:10:16,640 --> 00:10:18,560
Speaker 4: and on the day that it happened, I never told

225
00:10:18,600 --> 00:10:21,920
Speaker 4: the story before. We're in Malibu at the old Red

226
00:10:21,920 --> 00:10:24,600
Speaker 4: Bull office and he was in that office in this

227
00:10:24,720 --> 00:10:27,760
Speaker 4: meeting with us, and we're literally about to sign. We've

228
00:10:27,760 --> 00:10:30,000
Speaker 4: been working on this paperwork for seven months with these

229
00:10:30,080 --> 00:10:35,200
Speaker 4: guys who are taking us public. He's got the paperwork

230
00:10:35,200 --> 00:10:38,600
Speaker 4: out and as we're about to sign, I still have

231
00:10:38,640 --> 00:10:40,559
Speaker 4: it in my head that's part of the PTSC. He

232
00:10:40,600 --> 00:10:44,520
Speaker 4: falls over and has a heart attack. We are laughing

233
00:10:45,520 --> 00:10:48,559
Speaker 4: because it feels like an actual joke, like he full.

234
00:10:48,400 --> 00:10:51,439
Speaker 3: Fledged has a heart attack. We've been seven months in preparation.

235
00:10:51,520 --> 00:10:54,240
Speaker 4: He's a funny guy, so we're actually laughing as he's

236
00:10:54,280 --> 00:10:56,400
Speaker 4: on the floor having a heart attack, thinking that it's

237
00:10:56,400 --> 00:10:58,800
Speaker 4: a joke. We realized it's not a joke. We get

238
00:10:58,840 --> 00:11:00,480
Speaker 4: him over to see their sign a hospital. Don't passed

239
00:11:00,480 --> 00:11:03,520
Speaker 4: away that night. Those guys obviously don't want to move

240
00:11:03,559 --> 00:11:06,800
Speaker 4: forward like they're they're out, And so I didn't think

241
00:11:06,840 --> 00:11:08,520
Speaker 4: I was going to go public. It wasn't I didn't

242
00:11:08,600 --> 00:11:11,680
Speaker 4: know what going public really meant. And then other investment

243
00:11:11,720 --> 00:11:14,480
Speaker 4: bankers that were friends with him, because he was my

244
00:11:15,000 --> 00:11:18,720
Speaker 4: mentor in this whole scenario. They came to us and

245
00:11:18,760 --> 00:11:21,719
Speaker 4: made us an offer to go public, and so going

246
00:11:21,760 --> 00:11:25,600
Speaker 4: public was never the goal. The only PTSD real true

247
00:11:25,679 --> 00:11:29,000
Speaker 4: part of being public is the paperwork. It is tortuous

248
00:11:29,040 --> 00:11:32,680
Speaker 4: because you do your accounting to give it to an auditor.

249
00:11:33,440 --> 00:11:37,760
Speaker 4: The auditor gets audited by an auditor, the SEC audits

250
00:11:37,800 --> 00:11:40,959
Speaker 4: the auditor, the auditor audits your auditor, who audits your auditor.

251
00:11:41,080 --> 00:11:45,560
Speaker 4: And I'm not exaggerating, and every single one of them.

252
00:11:45,600 --> 00:11:48,160
Speaker 4: If there's one change, you're talking about a month or

253
00:11:48,200 --> 00:11:51,240
Speaker 4: two of just waiting around. Especially remember this is back then,

254
00:11:51,280 --> 00:11:53,680
Speaker 4: twenty years ago. It's not like the Internet was the same.

255
00:11:53,720 --> 00:11:55,600
Speaker 4: It wasn't like you just group chat. There was no

256
00:11:55,600 --> 00:11:58,319
Speaker 4: group chat. There was no smartphones, and so things were

257
00:11:58,400 --> 00:12:01,760
Speaker 4: much different. They're and slow and fresh, and so there

258
00:12:01,840 --> 00:12:04,240
Speaker 4: was no software programs and platforms that you can use

259
00:12:04,280 --> 00:12:05,680
Speaker 4: now to do things quickly.

260
00:12:06,320 --> 00:12:06,720
Speaker 3: And so.

261
00:12:08,760 --> 00:12:11,920
Speaker 4: I never planned to go public. I've now I sit

262
00:12:11,960 --> 00:12:13,600
Speaker 4: on some public boards, but I don't I don't plan

263
00:12:13,679 --> 00:12:15,400
Speaker 4: to go public again, just because I still think about

264
00:12:15,400 --> 00:12:16,199
Speaker 4: all those moments.

265
00:12:19,559 --> 00:12:23,199
Speaker 2: Okay, so and then the company. Did the company stay

266
00:12:23,200 --> 00:12:25,720
Speaker 2: on a stockings things? Did it get delisted at some

267
00:12:25,760 --> 00:12:27,880
Speaker 2: point like how did this story end with the company.

268
00:12:28,080 --> 00:12:31,439
Speaker 4: So on the Tanner anniversary five twenty two, two thousand

269
00:12:31,440 --> 00:12:33,480
Speaker 4: and nine is when I resigned. I started five twenty two,

270
00:12:33,559 --> 00:12:35,400
Speaker 4: nineteen nine nine. I only know because that's what we

271
00:12:35,440 --> 00:12:37,400
Speaker 4: put on our hats and our shirts to the date.

272
00:12:38,400 --> 00:12:40,480
Speaker 4: On the tenor anniversary, I resigned. I want to put

273
00:12:40,480 --> 00:12:43,120
Speaker 4: another feather in my cap, and I'd done the same thing.

274
00:12:43,440 --> 00:12:45,800
Speaker 4: I was the Hoo's your Daddy guy for a decade,

275
00:12:46,720 --> 00:12:49,079
Speaker 4: and when I left, I went from fifty five thousand

276
00:12:49,120 --> 00:12:52,400
Speaker 4: stores to eighteen thousand stores to forty five hundred stores

277
00:12:52,480 --> 00:12:56,240
Speaker 4: to gone. Because I was the driving force. I was

278
00:12:56,520 --> 00:12:59,800
Speaker 4: the crazy guy flying around to every single costco, Ralph's

279
00:13:00,040 --> 00:13:03,000
Speaker 4: Albertson seven eleven. I went to every headquarters. I knew

280
00:13:03,040 --> 00:13:05,240
Speaker 4: Johnny and Jennifer by name, like I knew everyone. I

281
00:13:05,360 --> 00:13:08,559
Speaker 4: was there in the streets to all forty three distributors,

282
00:13:08,679 --> 00:13:12,760
Speaker 4: all of them. I was training the reps. We had Budweiser, Cores, Miller,

283
00:13:12,760 --> 00:13:15,120
Speaker 4: and PEPSI distributing for us. I was there with them,

284
00:13:15,520 --> 00:13:18,920
Speaker 4: and so once I left, there was still a sales team.

285
00:13:19,080 --> 00:13:21,640
Speaker 4: It's just much different, especially again back then.

286
00:13:21,679 --> 00:13:24,400
Speaker 2: You sold your shares when you left. Yeah, what was

287
00:13:24,440 --> 00:13:25,800
Speaker 2: the price of the shares when you sold it?

288
00:13:26,400 --> 00:13:29,360
Speaker 4: A dollar, a dollar of six, a dollar o six.

289
00:13:30,080 --> 00:13:33,160
Speaker 3: Yeah, I'm thinking now there's a couple of things around

290
00:13:33,160 --> 00:13:34,360
Speaker 3: the line. It's really interesting.

291
00:13:34,400 --> 00:13:40,040
Speaker 1: So in this world, right, we see young people having

292
00:13:40,120 --> 00:13:42,719
Speaker 1: success and they're kind of figuring out.

293
00:13:43,440 --> 00:13:45,160
Speaker 3: But your success is different at a young age.

294
00:13:45,280 --> 00:13:46,960
Speaker 1: I wonder in the world that you were living in

295
00:13:47,000 --> 00:13:50,200
Speaker 1: at that time, did age work to your benefit or

296
00:13:50,240 --> 00:13:52,280
Speaker 1: was it a detriment? Right Like, because in the business,

297
00:13:52,360 --> 00:13:54,280
Speaker 1: especially going public and taking a public comany, you have

298
00:13:54,320 --> 00:13:55,959
Speaker 1: to have a certain level of credibility.

299
00:13:56,240 --> 00:13:58,000
Speaker 3: Your mentor has just passed.

300
00:13:58,600 --> 00:14:01,280
Speaker 1: How did you navigate that at a young age to

301
00:14:01,760 --> 00:14:02,440
Speaker 1: work against you?

302
00:14:02,960 --> 00:14:06,800
Speaker 4: So in some rooms it was like a novelty, right Like,

303
00:14:06,840 --> 00:14:10,200
Speaker 4: the retailers liked it, the people I'd worked with liked it,

304
00:14:10,600 --> 00:14:13,480
Speaker 4: some investors loved it. Others would never touch me, right

305
00:14:13,520 --> 00:14:16,360
Speaker 4: because wouldn't come to me because they didn't trust in

306
00:14:16,400 --> 00:14:17,960
Speaker 4: a twenty three year old, twenty five year old, twenty

307
00:14:17,960 --> 00:14:21,040
Speaker 4: six year old running a public company. And so I

308
00:14:21,080 --> 00:14:23,720
Speaker 4: would always reference the fact that I had forty fifty

309
00:14:23,760 --> 00:14:27,760
Speaker 4: sixty seven year olds helping around the company. I hired CFOs,

310
00:14:28,040 --> 00:14:30,360
Speaker 4: I hired a president, I hired a national sales manager.

311
00:14:30,560 --> 00:14:33,560
Speaker 4: I hired executives, so I would reference them to the

312
00:14:33,560 --> 00:14:35,760
Speaker 4: people that I couldn't get past the fact that I

313
00:14:35,800 --> 00:14:38,040
Speaker 4: was young, and so I would use it for the

314
00:14:38,040 --> 00:14:41,160
Speaker 4: novelty that it was. With some things and the ones

315
00:14:41,160 --> 00:14:42,680
Speaker 4: that gave me pushback AER when talked to me, it

316
00:14:42,720 --> 00:14:44,640
Speaker 4: didn't matter because there's so many other deals to do,

317
00:14:44,960 --> 00:14:46,720
Speaker 4: there's so many other retailers to go to, there's so

318
00:14:46,760 --> 00:14:49,560
Speaker 4: many other investors to go to. I just brushed it off.

319
00:14:49,880 --> 00:14:52,920
Speaker 4: I literally don't remember someone saying no. Out of the

320
00:14:53,000 --> 00:14:55,720
Speaker 4: forty three distributors, fifty five thousand stores, you could put

321
00:14:55,720 --> 00:14:57,640
Speaker 4: me on a light detect test thirty times a month.

322
00:14:58,280 --> 00:15:02,240
Speaker 4: I don't remember someone saying no. Whether that's delusion or passion,

323
00:15:02,280 --> 00:15:05,040
Speaker 4: I don't know. But I went to every distributor and said,

324
00:15:05,400 --> 00:15:08,520
Speaker 4: we're the best tasting magazine. We're already in Costco seven eleven.

325
00:15:08,680 --> 00:15:10,960
Speaker 4: How many would you like to order? I didn't say

326
00:15:11,000 --> 00:15:11,840
Speaker 4: would you like to order?

327
00:15:11,920 --> 00:15:12,320
Speaker 3: How much?

328
00:15:12,400 --> 00:15:14,280
Speaker 4: Like how many do you want to order? You have

329
00:15:14,360 --> 00:15:16,800
Speaker 4: to have us was what is in my mind. And

330
00:15:16,840 --> 00:15:20,080
Speaker 4: so the youngest thing, the youngest guy thing, that was

331
00:15:20,120 --> 00:15:22,120
Speaker 4: my That was my shtick. That's what I used to

332
00:15:22,240 --> 00:15:22,720
Speaker 4: go out there.

333
00:15:22,840 --> 00:15:23,920
Speaker 3: Mm HM's confidence.

334
00:15:25,000 --> 00:15:27,600
Speaker 2: So one shoe once you were delusion or both? Ye,

335
00:15:28,360 --> 00:15:31,880
Speaker 2: that's that and died? Would you do next after that?

336
00:15:32,480 --> 00:15:33,880
Speaker 3: So I liked poker a lot.

337
00:15:33,880 --> 00:15:35,680
Speaker 4: I was playing a lot of poker, and so I

338
00:15:35,680 --> 00:15:38,200
Speaker 4: started an online poker site. I was looking for voids

339
00:15:38,200 --> 00:15:40,720
Speaker 4: in the market. Whether when I created hoverboards or energy

340
00:15:40,760 --> 00:15:43,960
Speaker 4: drinks or poker sites, I would find something that wasn't working.

341
00:15:44,520 --> 00:15:47,560
Speaker 4: So in poker there was five hundred fifty sites, but

342
00:15:47,640 --> 00:15:50,200
Speaker 4: bo Dog was the only cool brand and they had

343
00:15:50,200 --> 00:15:52,800
Speaker 4: just left to focus on sports. So I said, Okay,

344
00:15:53,080 --> 00:15:54,840
Speaker 4: I'm never going to be the biggest energy drink or

345
00:15:54,840 --> 00:15:56,960
Speaker 4: the biggest poker site, but I can get a niche.

346
00:15:56,960 --> 00:15:59,160
Speaker 4: I can carve out a niche. And so I went

347
00:15:59,200 --> 00:16:01,600
Speaker 4: and signed this is too thousand and nine the cool

348
00:16:01,600 --> 00:16:04,440
Speaker 4: guys in poker, and then I brought in other characters

349
00:16:04,480 --> 00:16:07,840
Speaker 4: that were not necessarily considered poker players but liked poker.

350
00:16:08,440 --> 00:16:12,800
Speaker 4: Dan Bilzerian, Steve Aoki, a bunch of Playboy playmates. So

351
00:16:12,880 --> 00:16:16,080
Speaker 4: I took Bazarian, Steve Aoki and Playboy playmates, put them

352
00:16:16,080 --> 00:16:20,200
Speaker 4: into a poker site, got professional poker players that were young,

353
00:16:20,320 --> 00:16:23,840
Speaker 4: like young hotshots, and placed them all on television because

354
00:16:23,840 --> 00:16:25,800
Speaker 4: I couldn't afford to go against full till poker and

355
00:16:25,800 --> 00:16:28,560
Speaker 4: poker stars. They were doing four million a day and

356
00:16:28,640 --> 00:16:31,120
Speaker 4: eight million a day in revenue. I started the whole

357
00:16:31,120 --> 00:16:34,320
Speaker 4: company with two point four million. I didn't raise money,

358
00:16:34,320 --> 00:16:36,720
Speaker 4: I just put in two point four started this company

359
00:16:36,880 --> 00:16:39,880
Speaker 4: again at a delusion to fight with two companies to

360
00:16:39,920 --> 00:16:42,680
Speaker 4: do four million, eight million a day. The way I

361
00:16:42,720 --> 00:16:44,440
Speaker 4: was going to combat it was, I have all the

362
00:16:44,480 --> 00:16:47,400
Speaker 4: cool kids. I'm gonna take this DJ, an interesting character

363
00:16:47,480 --> 00:16:51,200
Speaker 4: in Bizarian, make them more famous, and add in the

364
00:16:51,240 --> 00:16:53,840
Speaker 4: hot models and playboy playmates and make this a global brand.

365
00:16:54,680 --> 00:16:57,360
Speaker 4: Within ten weeks we were live. I moved to a

366
00:16:57,360 --> 00:17:00,560
Speaker 4: place called Malta. Never even heard of Malta. Backpack and

367
00:17:00,560 --> 00:17:03,040
Speaker 4: moved to Malta literally just booked a hotel room for

368
00:17:03,040 --> 00:17:05,200
Speaker 4: a week, ended up staying for two and half years,

369
00:17:05,920 --> 00:17:08,520
Speaker 4: and got my gaming license. Within ten months, were the

370
00:17:08,520 --> 00:17:11,200
Speaker 4: fifth biggest site in the world. I'm doing six figures

371
00:17:11,240 --> 00:17:15,000
Speaker 4: a week net in revenue with five employees making five

372
00:17:15,040 --> 00:17:17,879
Speaker 4: grand a month each. Nothing else, had no office, no

373
00:17:17,960 --> 00:17:22,359
Speaker 4: other stuff. And that's how an online gambling, yes, earlier

374
00:17:22,400 --> 00:17:23,080
Speaker 4: online gamble.

375
00:17:23,480 --> 00:17:26,520
Speaker 1: This is you know what just saying this now, and

376
00:17:26,600 --> 00:17:28,560
Speaker 1: for years, I'm trying to figure out where did we

377
00:17:28,600 --> 00:17:29,359
Speaker 1: know Dan from?

378
00:17:29,960 --> 00:17:32,000
Speaker 3: Like he just kind of appeared. He was the cool guy.

379
00:17:32,160 --> 00:17:34,720
Speaker 1: He had a lot of women around, and we just

380
00:17:34,760 --> 00:17:36,080
Speaker 1: could not figured.

381
00:17:36,320 --> 00:17:38,840
Speaker 4: We were living in panoramic towers in Vegas. He went

382
00:17:38,880 --> 00:17:41,040
Speaker 4: and ranted the biggest penhouse there. I lived in the

383
00:17:41,040 --> 00:17:43,720
Speaker 4: townhouse by the pool, and every Friday night he would

384
00:17:43,720 --> 00:17:44,560
Speaker 4: literally have forty girls.

385
00:17:44,680 --> 00:17:45,360
Speaker 3: That was a real thing.

386
00:17:46,119 --> 00:17:50,000
Speaker 2: Dan Brazil. Yeah, so you you you found We didn't

387
00:17:50,000 --> 00:17:51,880
Speaker 2: find him, but you you kind of made him.

388
00:17:52,560 --> 00:17:52,760
Speaker 3: Yeah.

389
00:17:52,760 --> 00:17:55,119
Speaker 4: I didn't invent him, but I installed social media on

390
00:17:55,160 --> 00:17:56,200
Speaker 4: his phone and he made it.

391
00:17:56,480 --> 00:17:57,119
Speaker 3: It went crazy.

392
00:17:57,200 --> 00:17:59,760
Speaker 2: Yeah, but that made him a social media thing. Yes,

393
00:18:00,040 --> 00:18:02,439
Speaker 2: he was already living that life off the grid, correct,

394
00:18:02,600 --> 00:18:04,399
Speaker 2: And you made it the social media thing.

395
00:18:04,480 --> 00:18:07,760
Speaker 3: Yes, and he made it humongous. Obviously.

396
00:18:08,000 --> 00:18:10,680
Speaker 4: We did the first thing called a tager friends or

397
00:18:10,720 --> 00:18:13,679
Speaker 4: tag three friends. We put thirty xboxes on a table

398
00:18:14,080 --> 00:18:16,760
Speaker 4: and said, whoever tags the most friends wins the thirty xboxes,

399
00:18:17,760 --> 00:18:21,199
Speaker 4: and that got like hundreds of thousands of comments. We

400
00:18:21,280 --> 00:18:23,280
Speaker 4: then did a charity thing where he said I'm going

401
00:18:23,359 --> 00:18:26,200
Speaker 4: to give ten families ten thousand dollars each. Secretly, he

402
00:18:26,200 --> 00:18:28,560
Speaker 4: actually ended up giving dozens of families extra ten thousand

403
00:18:28,560 --> 00:18:31,399
Speaker 4: dollars each tag your friends. It was like one hundred

404
00:18:31,400 --> 00:18:34,080
Speaker 4: and sixteen thousand comments. We were going through all these applications,

405
00:18:34,440 --> 00:18:38,280
Speaker 4: and so his page he grew virally from those initial

406
00:18:38,320 --> 00:18:41,760
Speaker 4: things and then making that content was unreal. What I

407
00:18:41,800 --> 00:18:44,600
Speaker 4: did was I was placing him on YouTube videos and Twitter.

408
00:18:44,640 --> 00:18:46,480
Speaker 4: We didn't have Instagram back then. It was just started,

409
00:18:47,840 --> 00:18:51,119
Speaker 4: and that content helped us go viral because we were

410
00:18:51,119 --> 00:18:54,159
Speaker 4: getting YouTube videos with him and hot girls. But then

411
00:18:54,160 --> 00:18:56,320
Speaker 4: also we had poker videos of them playing these big

412
00:18:56,359 --> 00:18:59,159
Speaker 4: poker hands. I was playing on TV poker, they were

413
00:18:59,160 --> 00:19:01,800
Speaker 4: playing on TV poker, or we had a playboy playmate

414
00:19:01,840 --> 00:19:04,920
Speaker 4: go win a Fox television show. There's all this different action,

415
00:19:05,800 --> 00:19:08,879
Speaker 4: but it was like ten seconds later. Basically, like I

416
00:19:08,880 --> 00:19:11,560
Speaker 4: think it was a year and a half. Was April fifteenth,

417
00:19:11,760 --> 00:19:16,320
Speaker 4: twenty eleven. I lost the sixty five million dollars in

418
00:19:16,359 --> 00:19:19,719
Speaker 4: one morning. Online poker got shut down by the federal

419
00:19:19,760 --> 00:19:24,200
Speaker 4: government in America. On April fifteenth. I was living in Malta,

420
00:19:24,760 --> 00:19:26,880
Speaker 4: but I was at the Bolagio. I get a phone

421
00:19:26,880 --> 00:19:28,480
Speaker 4: call from Bill's area and at ten ten in the morning.

422
00:19:28,520 --> 00:19:32,000
Speaker 4: I'll never forget Where are you at the Bolagio?

423
00:19:32,000 --> 00:19:32,399
Speaker 3: Where are you?

424
00:19:33,160 --> 00:19:35,439
Speaker 4: And he's asking me, why aren't you in Malta. Poker

425
00:19:35,480 --> 00:19:37,800
Speaker 4: got just shut down, just got shut down by the FBI.

426
00:19:39,840 --> 00:19:42,280
Speaker 4: If you go look at Full Till Poker, Poker Stars,

427
00:19:42,320 --> 00:19:44,800
Speaker 4: Absolute Poker, go look at their website. The cover of

428
00:19:44,800 --> 00:19:50,000
Speaker 4: the website says property of the Federal Bureau Ofsvestigation. I

429
00:19:50,040 --> 00:19:52,560
Speaker 4: go to my website. Luckily it was just my website.

430
00:19:52,560 --> 00:19:55,160
Speaker 4: Nothing had happened, and I found out what they were

431
00:19:55,160 --> 00:19:59,080
Speaker 4: doing was miscoding merchant transactions. So let's say you deposit

432
00:19:59,119 --> 00:20:02,280
Speaker 4: one thousand dollars on Poker, it would say PS three.

433
00:20:02,520 --> 00:20:05,000
Speaker 4: You deposited three grand on Poker Stars, it would say

434
00:20:05,000 --> 00:20:06,560
Speaker 4: Mattresses dot biz on your.

435
00:20:06,400 --> 00:20:07,159
Speaker 3: Credit card statement.

436
00:20:07,800 --> 00:20:10,960
Speaker 4: Mine I had one bank account at Wells Fargo KPMG

437
00:20:11,040 --> 00:20:13,960
Speaker 4: Accounting and one merchant account, so I never got in trouble.

438
00:20:15,000 --> 00:20:17,920
Speaker 4: But April nineteenth, four days later, I was supposed to

439
00:20:18,000 --> 00:20:20,760
Speaker 4: get in three point five million dollars deposit at a

440
00:20:20,800 --> 00:20:24,760
Speaker 4: sixty five million valuation for the company I just rented

441
00:20:24,760 --> 00:20:27,399
Speaker 4: out the guy I resort in Costa Rica. I was

442
00:20:27,400 --> 00:20:30,679
Speaker 4: flying in models and playmates and poker pros. We're all

443
00:20:30,720 --> 00:20:33,720
Speaker 4: flying to Costa Rica April nineteenth to do this huge

444
00:20:33,760 --> 00:20:38,320
Speaker 4: photoshoot campaign. April fifteenth, I lose sixty five million dollars.

445
00:20:39,080 --> 00:20:42,359
Speaker 4: That moment changed the rest of my life. I manually

446
00:20:42,400 --> 00:20:44,879
Speaker 4: paid back forty one thousand players. We had hundreds of

447
00:20:44,920 --> 00:20:47,720
Speaker 4: thousand players with draw, forty one thousand that didn't withdraw,

448
00:20:47,960 --> 00:20:51,680
Speaker 4: so we had to manually pay them back. And that loss,

449
00:20:51,960 --> 00:20:53,760
Speaker 4: that sixty five million dollars loss, was the best thing

450
00:20:53,760 --> 00:21:00,440
Speaker 4: that ever happened for my career. Why Yeah, everything started

451
00:21:00,480 --> 00:21:02,240
Speaker 4: from then. I'm never gonna have all my eggs in

452
00:21:02,280 --> 00:21:06,240
Speaker 4: one basket again. I started my live events, I started

453
00:21:06,280 --> 00:21:09,760
Speaker 4: my charity, I started age investing, I started my social

454
00:21:09,760 --> 00:21:12,399
Speaker 4: media agency. Everything that I started then I still have

455
00:21:12,480 --> 00:21:15,639
Speaker 4: to this day, all stemmed from losing it all. I

456
00:21:15,640 --> 00:21:17,880
Speaker 4: don't know if I would have become the poker guy

457
00:21:18,000 --> 00:21:20,440
Speaker 4: or been whatever, still doing poker many many years later.

458
00:21:20,440 --> 00:21:23,679
Speaker 4: I have no idea, but that moment changed how I invest,

459
00:21:23,920 --> 00:21:26,639
Speaker 4: how I think. Because I ran one company for ten years,

460
00:21:27,080 --> 00:21:28,480
Speaker 4: and I thought I was gonna run this company for

461
00:21:28,480 --> 00:21:30,600
Speaker 4: ten years, but after a year and a half, I

462
00:21:30,680 --> 00:21:31,720
Speaker 4: lose everything overnight.

463
00:21:32,960 --> 00:21:36,760
Speaker 1: That's a lot, but there's still lessons that are there,

464
00:21:36,840 --> 00:21:41,479
Speaker 1: right because even with the dance situation in Nyoko. In

465
00:21:41,520 --> 00:21:45,560
Speaker 1: the world of marketing, right, there's a line of making

466
00:21:45,640 --> 00:21:48,840
Speaker 1: things look good and having things that convert. And I

467
00:21:48,840 --> 00:21:51,600
Speaker 1: feel like you kind of massive that and blended it.

468
00:21:51,640 --> 00:21:56,800
Speaker 1: But it's carried on through your career. Talk about that process, right,

469
00:21:56,880 --> 00:22:00,600
Speaker 1: because people are attracted to the things that they see, right,

470
00:22:00,680 --> 00:22:02,199
Speaker 1: but we got to figure out how we can get

471
00:22:02,240 --> 00:22:05,359
Speaker 1: those people to become customers at a certain point. How

472
00:22:05,400 --> 00:22:06,520
Speaker 1: did you become a master of that?

473
00:22:07,680 --> 00:22:10,960
Speaker 4: Each category, I'm fighting with eight hundred pound gorillas. I

474
00:22:10,960 --> 00:22:13,600
Speaker 4: can't outspend these guys. It's no chance you can't out

475
00:22:13,600 --> 00:22:17,640
Speaker 4: spend in the clothing industry, energy drink business, poker business.

476
00:22:18,280 --> 00:22:20,840
Speaker 4: How are you gonna outspend these brands? I can't, And

477
00:22:20,880 --> 00:22:23,760
Speaker 4: so each time I try to figure out creative marketing tricks.

478
00:22:24,840 --> 00:22:29,280
Speaker 4: The NASCAR example, it was three point two million to

479
00:22:29,280 --> 00:22:31,760
Speaker 4: do the NASCAR. I was using stock, but I also

480
00:22:31,800 --> 00:22:32,760
Speaker 4: did a deal with CIRCLEK.

481
00:22:33,560 --> 00:22:34,000
Speaker 3: CIRCLEK.

482
00:22:34,680 --> 00:22:36,000
Speaker 4: If you look at my NASCAR if you look at

483
00:22:36,000 --> 00:22:38,200
Speaker 4: the pictures, you'll see my energy drink name on it

484
00:22:38,359 --> 00:22:42,280
Speaker 4: and the side said CIRCLEK. Why they bought three point

485
00:22:42,320 --> 00:22:44,600
Speaker 4: two million of drinks per year for three years as

486
00:22:44,640 --> 00:22:48,080
Speaker 4: a base minimum. That means I was making a round half,

487
00:22:48,160 --> 00:22:50,199
Speaker 4: so one point six million. That's why I use is

488
00:22:50,240 --> 00:22:53,240
Speaker 4: cash and stock to NASCAR. How am I going to

489
00:22:53,280 --> 00:22:56,639
Speaker 4: go fight with Red Bull, Mons and Rockstar who have five, ten,

490
00:22:56,720 --> 00:22:59,199
Speaker 4: twenty nascars that they just write a check for. I

491
00:22:59,200 --> 00:23:02,760
Speaker 4: had to get creative. The Utah State Fair example, that

492
00:23:03,280 --> 00:23:05,840
Speaker 4: deal was two million dollars per year. For two years,

493
00:23:07,320 --> 00:23:11,080
Speaker 4: I made Smith's grocery store buy four million dollars of drinks,

494
00:23:11,359 --> 00:23:13,600
Speaker 4: so I made around two million, which was my cost. Basis,

495
00:23:15,200 --> 00:23:19,280
Speaker 4: the people of Utah could buy their drinks from Smith's

496
00:23:19,280 --> 00:23:22,560
Speaker 4: grocery store. If you bought a four pack or a

497
00:23:22,600 --> 00:23:25,640
Speaker 4: twenty four pack, you got four tickets for five bucks each.

498
00:23:26,840 --> 00:23:29,760
Speaker 4: The normal ticket is eighteen dollars each, so you were

499
00:23:29,760 --> 00:23:31,760
Speaker 4: literally printing money and making free money. If you bought

500
00:23:31,840 --> 00:23:33,840
Speaker 4: my drinks, you got free tickets for your kids. You're

501
00:23:33,840 --> 00:23:36,920
Speaker 4: already gonna go anyways. Smith loved it because it was

502
00:23:36,920 --> 00:23:38,960
Speaker 4: bringing all these people to buy the drinks and buy

503
00:23:38,960 --> 00:23:43,239
Speaker 4: other step while they're there. As the lost leader, the

504
00:23:43,480 --> 00:23:45,840
Speaker 4: fare was like holy shit. We just went from normally

505
00:23:45,840 --> 00:23:47,720
Speaker 4: having eighty thousand guests to one hundred and four thousand.

506
00:23:47,760 --> 00:23:50,600
Speaker 4: Guts you brought us twenty four thousand extra guests. I'm

507
00:23:50,640 --> 00:23:53,679
Speaker 4: excited because I'm getting a free sponsorship all over the state. Like,

508
00:23:54,320 --> 00:23:56,880
Speaker 4: how can I find with Coca Cola for sixteen years

509
00:23:56,880 --> 00:23:58,920
Speaker 4: it's the Coca Cola State Fair. I had to get

510
00:23:58,960 --> 00:24:02,600
Speaker 4: creative of making the fair want me, because from the

511
00:24:02,600 --> 00:24:05,400
Speaker 4: fair's perspective, Coca Cola just cuts a check. I said,

512
00:24:05,440 --> 00:24:07,560
Speaker 4: I'll bring you more people. I'm going to get the

513
00:24:07,560 --> 00:24:08,879
Speaker 4: streets to come out. I'm going to get people to

514
00:24:08,880 --> 00:24:10,359
Speaker 4: show up. I'm going to get them to buy the drinks,

515
00:24:10,680 --> 00:24:13,119
Speaker 4: show up, bring the can. I'm going to do cross

516
00:24:13,160 --> 00:24:16,399
Speaker 4: marketing billboards all over town. And so I've done that

517
00:24:16,440 --> 00:24:19,439
Speaker 4: my whole life. When I again hoverboards, energy, drinks, clothing,

518
00:24:20,240 --> 00:24:22,760
Speaker 4: it's all the same game of how do you fight

519
00:24:22,800 --> 00:24:25,520
Speaker 4: with these guys that are eight hundred pound grillas. Whether

520
00:24:25,560 --> 00:24:28,000
Speaker 4: you're a brand new artist, how do you fight with

521
00:24:28,320 --> 00:24:30,600
Speaker 4: the household names that are getting all the radio play?

522
00:24:30,800 --> 00:24:32,880
Speaker 4: You have to do creative marketing, and so that's been

523
00:24:32,880 --> 00:24:33,560
Speaker 4: my whole life.

524
00:24:34,280 --> 00:24:37,320
Speaker 2: So you said your philosophy on business change and you'll

525
00:24:37,359 --> 00:24:39,280
Speaker 2: never put all your eggs in one basket. So just

526
00:24:39,320 --> 00:24:43,040
Speaker 2: talk about that as far as like even advice for entrepreneurs.

527
00:24:43,240 --> 00:24:45,159
Speaker 2: Most people will say, like you should hyper focus on

528
00:24:45,160 --> 00:24:51,080
Speaker 2: one particular thing, right, Even Warren Buffett said diversification for

529
00:24:51,080 --> 00:24:55,680
Speaker 2: people that don't know what they're doing. So talk about

530
00:24:55,720 --> 00:25:01,400
Speaker 2: your philosophy as far as like anti yep, like focusing

531
00:25:01,400 --> 00:25:02,320
Speaker 2: on one particular thing.

532
00:25:02,800 --> 00:25:05,159
Speaker 4: So in the beginning, you have to focus on the

533
00:25:05,200 --> 00:25:08,440
Speaker 4: one thing to build a base. Once you hit a

534
00:25:08,520 --> 00:25:11,320
Speaker 4: certain point, whether that's one hundred thousand, a million, five million,

535
00:25:11,359 --> 00:25:13,560
Speaker 4: ten million, it's all relative to your situation or your

536
00:25:13,840 --> 00:25:17,080
Speaker 4: type of industry. There's only so much you can invest

537
00:25:17,119 --> 00:25:19,840
Speaker 4: cash wise back into the business, not just the minist

538
00:25:19,880 --> 00:25:22,560
Speaker 4: in returns. But it's just you're not as good as

539
00:25:22,880 --> 00:25:27,159
Speaker 4: the original you, meaning the twenty seven year old, when

540
00:25:27,200 --> 00:25:31,000
Speaker 4: you're thirty two, it's a different person. You don't necessarily

541
00:25:31,040 --> 00:25:32,600
Speaker 4: know how to go from ten million to one hundred million.

542
00:25:32,880 --> 00:25:34,560
Speaker 4: And you shouldn't be putting all your cash And that's

543
00:25:34,560 --> 00:25:36,359
Speaker 4: why you should be raising capital. That's why you should

544
00:25:36,359 --> 00:25:39,520
Speaker 4: be doing leverage. That's why you should be getting loans, credit, debt, facilities,

545
00:25:39,520 --> 00:25:41,439
Speaker 4: et cetera. To go to the next chapter, not you

546
00:25:41,480 --> 00:25:44,280
Speaker 4: putting your own money in. I'm not saying you necessarily

547
00:25:44,280 --> 00:25:46,600
Speaker 4: have to go start one two three four other companies.

548
00:25:47,720 --> 00:25:49,760
Speaker 4: You have to either be the time wise be able

549
00:25:49,800 --> 00:25:52,040
Speaker 4: to do that, the teamwork to actually go do that,

550
00:25:52,600 --> 00:25:56,360
Speaker 4: and the distraction sometimes can actually hurt your core business. However,

551
00:25:57,440 --> 00:25:58,680
Speaker 4: when I say I don't want all my eggs in

552
00:25:58,720 --> 00:26:01,160
Speaker 4: one basket, is I don't go run the other companies.

553
00:26:01,760 --> 00:26:04,320
Speaker 4: I bring on a quarterback to run it. So if

554
00:26:04,320 --> 00:26:06,280
Speaker 4: you guys said, hey, let's start a vodka brand today,

555
00:26:06,960 --> 00:26:08,480
Speaker 4: if we didn't have a CEO for it, and you

556
00:26:08,520 --> 00:26:10,320
Speaker 4: said you guys were gonna put up fifteen million to

557
00:26:10,359 --> 00:26:12,640
Speaker 4: do it, I still wouldn't say yes unless there's gonna

558
00:26:12,600 --> 00:26:14,600
Speaker 4: be someone to run it. And so when I talk

559
00:26:14,640 --> 00:26:16,919
Speaker 4: about diversification, I don't mean necessarily I'm going to go

560
00:26:17,000 --> 00:26:19,480
Speaker 4: do the other thing. I want to put my money,

561
00:26:19,680 --> 00:26:21,040
Speaker 4: a little bit of time and capital and to the

562
00:26:21,080 --> 00:26:22,960
Speaker 4: other thing, but I don't necessarily want to go run

563
00:26:23,000 --> 00:26:23,760
Speaker 4: something else.

564
00:26:23,800 --> 00:26:25,280
Speaker 3: Because it'll hurt your core business.

565
00:26:26,400 --> 00:26:28,640
Speaker 4: The hyper focus has to happen the first year or two,

566
00:26:29,000 --> 00:26:32,119
Speaker 4: but at some point you need other executives or partners

567
00:26:32,200 --> 00:26:34,640
Speaker 4: or staff to help you run that thing because you're

568
00:26:34,680 --> 00:26:36,480
Speaker 4: not going to be able to scale it fully yourself.

569
00:26:37,160 --> 00:26:40,960
Speaker 4: But my PTSD also comes from I had a company

570
00:26:40,960 --> 00:26:43,119
Speaker 4: for ten years, and then when as soon as I

571
00:26:43,200 --> 00:26:45,359
Speaker 4: left it went away. I had a poker side that

572
00:26:45,440 --> 00:26:48,639
Speaker 4: was doing great. It's on television, it's on Fox Sports,

573
00:26:48,640 --> 00:26:52,760
Speaker 4: Travel Channel, every ESPN, and now it's illegal of a sudden,

574
00:26:53,119 --> 00:26:55,199
Speaker 4: like I couldn't even how could I account for that?

575
00:26:55,960 --> 00:26:57,879
Speaker 4: And so in any industry, we just have We just

576
00:26:57,880 --> 00:27:01,000
Speaker 4: saw it happen a solar hundreds of Thouars people working

577
00:27:01,000 --> 00:27:03,560
Speaker 4: in solar. The big beautiful bill just changed the whole thing.

578
00:27:04,440 --> 00:27:06,159
Speaker 4: And so I don't ever want to be all in

579
00:27:06,240 --> 00:27:08,320
Speaker 4: on a solar company in case something were to happen.

580
00:27:09,359 --> 00:27:12,280
Speaker 4: So the long winning answer is, once you have some

581
00:27:12,359 --> 00:27:15,080
Speaker 4: extra capital or some extra time, you should have something

582
00:27:15,080 --> 00:27:16,560
Speaker 4: else to bring an extra capital for you.

583
00:27:16,720 --> 00:27:18,560
Speaker 3: I wonder when you look at the landscape of.

584
00:27:20,240 --> 00:27:25,720
Speaker 1: Camberling now it's wild right like you obviously you early

585
00:27:25,840 --> 00:27:29,400
Speaker 1: you look at that mean predictive markets. I mean it's

586
00:27:29,600 --> 00:27:36,080
Speaker 1: fan dual flutters, it's all DraftKings. How do you I

587
00:27:36,080 --> 00:27:38,280
Speaker 1: mean when you first saw this happening over the past,

588
00:27:38,800 --> 00:27:42,760
Speaker 1: I feel like during the pandemic it really spiked in

589
00:27:42,800 --> 00:27:45,160
Speaker 1: your mom and you're like I can't believe this shit.

590
00:27:45,200 --> 00:27:48,200
Speaker 4: Or like fathom for a couple of reasons. One, I

591
00:27:48,280 --> 00:27:50,280
Speaker 4: would have gone to federal prison if I did sports

592
00:27:50,280 --> 00:27:53,439
Speaker 4: bedding during my poker site days. The same reason that

593
00:27:53,960 --> 00:27:56,679
Speaker 4: cannabis was so illegal back then and now it's on

594
00:27:56,720 --> 00:28:00,400
Speaker 4: every street corner and every billboard. Sports bedding was so

595
00:28:00,480 --> 00:28:03,159
Speaker 4: illegal that Calvin Air, the guy that owns Bowdog, the

596
00:28:03,160 --> 00:28:06,760
Speaker 4: brand I mentioned, wouldn't fly over America just in case

597
00:28:06,760 --> 00:28:08,880
Speaker 4: he needed to stop, because they would the FBI would

598
00:28:08,960 --> 00:28:11,959
Speaker 4: arrested him. That's how bad sports betting has been in

599
00:28:12,000 --> 00:28:14,520
Speaker 4: my mind, because that's what it was. Literally, people wouldn't

600
00:28:14,520 --> 00:28:17,840
Speaker 4: fly over the guys that were bringing that deal for me.

601
00:28:17,840 --> 00:28:19,280
Speaker 3: That put up to three point five million.

602
00:28:19,760 --> 00:28:23,159
Speaker 4: Those guys had like one hundred charges against them in America.

603
00:28:23,200 --> 00:28:24,800
Speaker 4: If they ever come to America, they're all going to jail.

604
00:28:24,800 --> 00:28:28,640
Speaker 4: Like sports betting was demonized in America, and it kind

605
00:28:28,640 --> 00:28:31,840
Speaker 4: of should be, because no one can win sports betting.

606
00:28:33,200 --> 00:28:34,679
Speaker 4: I don't care how smart you are, I don't care

607
00:28:34,720 --> 00:28:36,359
Speaker 4: how good you are. There's a reason that the Win

608
00:28:36,440 --> 00:28:39,800
Speaker 4: Casino has encore. There's the reason that the Venetian Casino

609
00:28:39,920 --> 00:28:45,240
Speaker 4: has three towers. Gambling by definition, is a fifty three

610
00:28:45,880 --> 00:28:49,080
Speaker 4: seven percent game. Doesn't sound like a lot That little

611
00:28:49,160 --> 00:28:51,360
Speaker 4: three percent four percent, five percent, six percent difference when

612
00:28:51,360 --> 00:28:54,400
Speaker 4: you're playing blackjack, sports betting, et cetera. On sports betting,

613
00:28:54,440 --> 00:28:57,360
Speaker 4: they're taking you five to ten percent for every transaction

614
00:28:57,440 --> 00:29:00,200
Speaker 4: that you do. How can you fade that in a

615
00:29:00,240 --> 00:29:02,600
Speaker 4: game that's supposed to be fifty to fifty the house

616
00:29:02,640 --> 00:29:05,720
Speaker 4: has five percent advantage. Again, five percent doesn't sound like

617
00:29:05,760 --> 00:29:07,000
Speaker 4: a lot. But let's say that the three of us

618
00:29:07,040 --> 00:29:10,840
Speaker 4: are playing coin flipping. You get fifty six quarters and

619
00:29:10,880 --> 00:29:13,000
Speaker 4: you get fifty four quarters and I get forty four quarters.

620
00:29:13,720 --> 00:29:15,800
Speaker 4: Can I beat you on some flips? Of course I can.

621
00:29:16,320 --> 00:29:18,320
Speaker 4: But if you and I flipped for the next ten hours,

622
00:29:18,680 --> 00:29:20,920
Speaker 4: it's literally impossible because you've got fifty six quarters and

623
00:29:20,960 --> 00:29:22,920
Speaker 4: I have forty four. You've got fifty three quarters, I

624
00:29:23,000 --> 00:29:24,960
Speaker 4: have forty four. I can't beat you over the course

625
00:29:25,000 --> 00:29:28,480
Speaker 4: of time. And so people that are sports bedding and

626
00:29:28,520 --> 00:29:31,680
Speaker 4: these prediction markets are literally going to bankrupt so many

627
00:29:31,720 --> 00:29:34,240
Speaker 4: people in our society. They're going to be in massive debt.

628
00:29:34,280 --> 00:29:35,760
Speaker 4: They cannot win at sports betting.

629
00:29:36,160 --> 00:29:38,480
Speaker 2: Talk about do you explain this the difference between a

630
00:29:38,480 --> 00:29:39,320
Speaker 2: fifty four and.

631
00:29:39,720 --> 00:29:41,959
Speaker 4: So when you go to the casinos in Las Vegas

632
00:29:43,560 --> 00:29:46,800
Speaker 4: and you play blackjack, where you play craps or roulette.

633
00:29:46,920 --> 00:29:48,560
Speaker 4: Most of these games don't have that big of an

634
00:29:48,640 --> 00:29:50,880
Speaker 4: edge if you play perfect. By the way, if you

635
00:29:50,880 --> 00:29:52,560
Speaker 4: don't know how to play blackjack, they obviously are.

636
00:29:52,520 --> 00:29:53,280
Speaker 3: Going to terrorize you.

637
00:29:54,160 --> 00:29:57,080
Speaker 4: But when you're playing these slot machines, blackjack, roulette, et cetera,

638
00:29:57,320 --> 00:30:00,680
Speaker 4: they really only have two, three, four percent advantage. That's

639
00:30:00,720 --> 00:30:02,720
Speaker 4: also why if you want to get your free hotel

640
00:30:02,800 --> 00:30:05,160
Speaker 4: rooms or free comps, you have to play four hours,

641
00:30:05,600 --> 00:30:08,400
Speaker 4: because over four hours you can't beat them. You're flipping

642
00:30:08,480 --> 00:30:11,360
Speaker 4: quarters with them for four hours. They've got fifty four quarters,

643
00:30:11,480 --> 00:30:14,080
Speaker 4: You've got forty six quarters. You play that game, they've

644
00:30:14,120 --> 00:30:17,280
Speaker 4: got fifty five quarters, you have forty five quarters. You

645
00:30:17,320 --> 00:30:20,400
Speaker 4: can win any blackjack can You can win any roulette hand,

646
00:30:20,480 --> 00:30:22,640
Speaker 4: you can win any sports bet. But over the course

647
00:30:22,680 --> 00:30:24,640
Speaker 4: of four hours, over the course of one thousand bets,

648
00:30:25,240 --> 00:30:27,240
Speaker 4: if you've got five hundred and fifty quarters and I've

649
00:30:27,240 --> 00:30:29,400
Speaker 4: got four and fifty quarters, how can I beat your coin?

650
00:30:29,400 --> 00:30:32,440
Speaker 4: Flipping that little five percent edge, three percent edge, four

651
00:30:32,440 --> 00:30:35,360
Speaker 4: percent edge is why they have multiple towers at these casinos.

652
00:30:35,560 --> 00:30:38,560
Speaker 4: It's why Caesar's Palace has multiple towers. It's why MGM,

653
00:30:38,680 --> 00:30:41,360
Speaker 4: like all these major properties have so many towers. You

654
00:30:41,480 --> 00:30:44,520
Speaker 4: can't win at gambling. It is not possible over time.

655
00:30:44,960 --> 00:30:46,920
Speaker 4: It's just math. I don't care if you're a wizard,

656
00:30:47,120 --> 00:30:49,480
Speaker 4: a genius, doesn't matter. If you're the smartest blackjack player

657
00:30:49,480 --> 00:30:52,720
Speaker 4: in the world and you're counting cards. If you're counting cards,

658
00:30:52,800 --> 00:30:55,320
Speaker 4: they still have an advantage. They just have less of an advantage.

659
00:30:56,920 --> 00:30:59,560
Speaker 4: And so it's hard for me to watch on the

660
00:30:59,600 --> 00:31:04,040
Speaker 4: sports because you're thinking about eighteen year old kids that

661
00:31:04,080 --> 00:31:07,560
Speaker 4: are just like watching these their friends bet and they're like,

662
00:31:07,640 --> 00:31:09,760
Speaker 4: I want a three parlay and a five thing parlay.

663
00:31:10,720 --> 00:31:13,000
Speaker 4: That is a once in a while situation, and you

664
00:31:13,040 --> 00:31:15,000
Speaker 4: can win anything once in a while. But over the

665
00:31:15,000 --> 00:31:18,360
Speaker 4: course of time, you literally cannot win at sports betting.

666
00:31:18,520 --> 00:31:20,080
Speaker 4: You have no chance at black track, you have no

667
00:31:20,160 --> 00:31:22,360
Speaker 4: trance at craps. This isn't an emotional thing.

668
00:31:22,400 --> 00:31:23,360
Speaker 3: It's just mass.

669
00:31:23,800 --> 00:31:26,920
Speaker 4: Let's just all grab a thousand quarters and play. If

670
00:31:26,960 --> 00:31:28,600
Speaker 4: you have five and fifty quarters and I have four

671
00:31:28,640 --> 00:31:30,320
Speaker 4: and fifty quarters, how can I beat you over the

672
00:31:30,360 --> 00:31:30,800
Speaker 4: course of time.

673
00:31:30,840 --> 00:31:33,080
Speaker 3: It's not possible. That's the reason why they want to

674
00:31:33,120 --> 00:31:33,880
Speaker 3: keep you there longer.

675
00:31:34,000 --> 00:31:37,680
Speaker 1: Yes, yeah, so I as you're watching this table turn,

676
00:31:38,760 --> 00:31:41,520
Speaker 1: is there an emotional reaction from you or is this

677
00:31:41,640 --> 00:31:43,320
Speaker 1: like middle thing of to these people?

678
00:31:43,360 --> 00:31:45,920
Speaker 3: I can't like, what's that time like for you?

679
00:31:46,400 --> 00:31:49,080
Speaker 4: Well, we're seeing happen across the board again. I grew

680
00:31:49,200 --> 00:31:51,640
Speaker 4: up with Ricky Williams living with me and then watching

681
00:31:51,720 --> 00:31:54,200
Speaker 4: him lose his whole career. I grew up with Daryl Russell,

682
00:31:54,240 --> 00:31:57,800
Speaker 4: who passed away. The people that had drug situations back

683
00:31:57,840 --> 00:32:01,480
Speaker 4: then lost their careers over it. Williams lived with you, yeah,

684
00:32:01,520 --> 00:32:03,880
Speaker 4: in Vegas, in San Diego. Oh, I went to patri

685
00:32:03,960 --> 00:32:06,320
Speaker 4: Hunny High School together. Why did he live with you?

686
00:32:06,800 --> 00:32:08,360
Speaker 4: We lived on the same street. And then when I

687
00:32:08,400 --> 00:32:11,000
Speaker 4: was eighteen, I got apartment right by the stadium, and

688
00:32:11,080 --> 00:32:14,080
Speaker 4: so him and dar Russell were both staying with me

689
00:32:14,240 --> 00:32:16,400
Speaker 4: for months at a time, And I remember he left

690
00:32:16,640 --> 00:32:19,720
Speaker 4: the Ferrari Medina Spider and Year two thousand, which is

691
00:32:19,720 --> 00:32:21,960
Speaker 4: like an impossible car. He left it in my garage

692
00:32:21,960 --> 00:32:24,239
Speaker 4: for like five months and I couldn't get out. And

693
00:32:25,080 --> 00:32:28,720
Speaker 4: he at that time, that was like around the same

694
00:32:28,760 --> 00:32:30,720
Speaker 4: time he was signing with master p and he was

695
00:32:30,760 --> 00:32:34,240
Speaker 4: doing these different deals. He liked to smoke a lot,

696
00:32:34,400 --> 00:32:36,320
Speaker 4: and he ended up losing eight point eight million dollars.

697
00:32:36,280 --> 00:32:39,040
Speaker 4: They had to pay back to the Miami Dolphins like I.

698
00:32:39,200 --> 00:32:41,479
Speaker 4: So for me, when I watch what happens with cannabis,

699
00:32:41,520 --> 00:32:43,240
Speaker 4: or I watch what's happened on sports betting and now

700
00:32:43,680 --> 00:32:46,120
Speaker 4: everything is flipped, I do have an emotional reaction to

701
00:32:46,160 --> 00:32:48,880
Speaker 4: it because I watched it ruin. Darrel Russell was my

702
00:32:48,960 --> 00:32:51,600
Speaker 4: roommate pass away, you know, it was number two guy

703
00:32:51,640 --> 00:32:54,520
Speaker 4: on the Raiders, and now he's gone. I watched Ricky Williams,

704
00:32:54,800 --> 00:32:57,040
Speaker 4: who would have broke every NFL record possible the way

705
00:32:57,040 --> 00:32:59,520
Speaker 4: he broke every college record. He doesn't have the same

706
00:32:59,520 --> 00:33:02,480
Speaker 4: career that he would have had simply over cannabis. And

707
00:33:02,520 --> 00:33:04,800
Speaker 4: now look how big it is. And so I'm seeing

708
00:33:04,800 --> 00:33:08,360
Speaker 4: that happen in sports betting where people are gonna lose everything.

709
00:33:08,840 --> 00:33:11,960
Speaker 4: They cannot win at sports betting. It is of mathematical impossibility.

710
00:33:12,200 --> 00:33:14,080
Speaker 4: I don't care how smart you are, I don't care

711
00:33:14,080 --> 00:33:16,320
Speaker 4: how sharp you are. You cannot win over the course

712
00:33:16,320 --> 00:33:19,000
Speaker 4: of time because you're paying five to ten percent. So

713
00:33:19,040 --> 00:33:21,360
Speaker 4: even if you're really good, you still have to pay

714
00:33:21,400 --> 00:33:24,160
Speaker 4: the house Draft Kings and Calshie and all these different

715
00:33:24,360 --> 00:33:28,480
Speaker 4: polymarket etc. They take a percentage of every single bet,

716
00:33:28,880 --> 00:33:31,240
Speaker 4: as they should. It's a huge operation for them. They

717
00:33:31,280 --> 00:33:33,240
Speaker 4: spend tens of millions of dollars in regulation. They need

718
00:33:33,280 --> 00:33:36,080
Speaker 4: to make a ton of money. But the eighteen year

719
00:33:36,080 --> 00:33:37,440
Speaker 4: olds and the twenty six year olds and the seven

720
00:33:37,520 --> 00:33:39,000
Speaker 4: year olds that think that they can win at betting,

721
00:33:39,120 --> 00:33:40,600
Speaker 4: it's not physically possible.

722
00:33:40,640 --> 00:33:41,960
Speaker 3: It's not mathematically possible.

723
00:33:42,160 --> 00:33:44,920
Speaker 4: It is not possible over the course of time, anybody

724
00:33:44,920 --> 00:33:47,200
Speaker 4: can win one or two or three bets. Last night,

725
00:33:47,200 --> 00:33:51,240
Speaker 4: in the Jake Paul Anthony Joshua fight, you could bet

726
00:33:51,280 --> 00:33:54,640
Speaker 4: on are they going to mention Logan Paul? The commentators,

727
00:33:54,640 --> 00:33:56,320
Speaker 4: you could bet on are they going to mention the

728
00:33:56,320 --> 00:33:59,480
Speaker 4: word YouTube or YouTuber? You could bet on Jake Paul

729
00:33:59,480 --> 00:34:02,920
Speaker 4: by knockout Jake Paul by decision over one hundred million

730
00:34:02,960 --> 00:34:06,040
Speaker 4: dollars a bit on just one platform. On Jake Paul,

731
00:34:06,480 --> 00:34:08,960
Speaker 4: he can't beat Anthony Joshua outside of a lucky punch.

732
00:34:09,920 --> 00:34:12,839
Speaker 4: Think about the massive amount of people that bet last night.

733
00:34:13,360 --> 00:34:17,319
Speaker 4: They're one hundred dollars is never coming back. And the

734
00:34:17,320 --> 00:34:20,080
Speaker 4: people that want it's even worse to the people that

735
00:34:20,160 --> 00:34:21,759
Speaker 4: one think that they know how to how to bet

736
00:34:21,840 --> 00:34:23,480
Speaker 4: now and they're gonna go do it again and again.

737
00:34:23,480 --> 00:34:25,640
Speaker 4: It's just like when you see slot machines. Someone wins

738
00:34:25,640 --> 00:34:28,120
Speaker 4: a slot machine, they win a six hundred dollars jackpot.

739
00:34:28,239 --> 00:34:31,360
Speaker 4: They end up losing thousands of dollars because they remember

740
00:34:31,400 --> 00:34:32,120
Speaker 4: the time that they won.

741
00:34:32,320 --> 00:34:35,799
Speaker 3: They can't wait for the college football today. It's confirmation bias, right.

742
00:34:36,640 --> 00:34:40,840
Speaker 2: You talked about like at a certain point you should

743
00:34:40,840 --> 00:34:43,160
Speaker 2: you shouldn't use your own money anymore. Yes, and you

744
00:34:43,200 --> 00:34:48,120
Speaker 2: should be raising capital or getting leverage or loans. Explain

745
00:34:48,239 --> 00:34:51,640
Speaker 2: that because that capital is something that you know, a

746
00:34:51,680 --> 00:34:54,560
Speaker 2: lot of entrepreneurs struggle with and it bankrupts a lot

747
00:34:54,600 --> 00:34:56,959
Speaker 2: of businesses because they don't know how to go about

748
00:34:57,040 --> 00:34:59,600
Speaker 2: raising capital. They don't know what their different tools are

749
00:34:59,600 --> 00:35:01,240
Speaker 2: available to them. So we'll talk about that.

750
00:35:01,680 --> 00:35:05,040
Speaker 4: So far and away. Hands down, the number one reason

751
00:35:05,080 --> 00:35:08,360
Speaker 4: that companies fails they run out of money. Point blank.

752
00:35:08,560 --> 00:35:11,239
Speaker 4: In the story, there's a lot of great entrepreneurs, a

753
00:35:11,280 --> 00:35:13,440
Speaker 4: lot of great ideas, a lot of great passion, But

754
00:35:13,520 --> 00:35:16,600
Speaker 4: most restaurants that fail run out of money. They might

755
00:35:16,640 --> 00:35:18,560
Speaker 4: have two or three bad months, they don't have two

756
00:35:18,640 --> 00:35:21,080
Speaker 4: or three months saved up. They're running a clothing brand,

757
00:35:21,400 --> 00:35:23,760
Speaker 4: they crush it. They actually get a bunch of sales.

758
00:35:23,920 --> 00:35:26,560
Speaker 4: They can't afford to factor. They can't afford to wait.

759
00:35:27,000 --> 00:35:30,200
Speaker 4: I'll give you real life example. With the energy drink.

760
00:35:30,360 --> 00:35:33,360
Speaker 4: I got an order from Costco. An opening order was

761
00:35:33,400 --> 00:35:34,920
Speaker 4: one point eight million dollars.

762
00:35:35,360 --> 00:35:35,959
Speaker 3: Sounds great.

763
00:35:36,239 --> 00:35:38,799
Speaker 4: I need around nine hundred k to manufacture it. So

764
00:35:38,880 --> 00:35:41,280
Speaker 4: let's say that the order purchase order came in January first.

765
00:35:42,400 --> 00:35:44,600
Speaker 4: That means you don't ship till March first or April first.

766
00:35:44,640 --> 00:35:46,440
Speaker 4: That's when they're ordering for US three to four months out.

767
00:35:48,040 --> 00:35:50,520
Speaker 4: Once they get the product, they pay you on net

768
00:35:50,560 --> 00:35:53,879
Speaker 4: thirty or net sixty. So let's say they pay net thirty.

769
00:35:54,080 --> 00:35:56,960
Speaker 4: That means by May first. If I'm lucky and everything

770
00:35:56,960 --> 00:35:59,239
Speaker 4: goes perfect, I get paid. But I put up the

771
00:35:59,320 --> 00:36:03,680
Speaker 4: nine hundred grand January first. Let's say May first comes around,

772
00:36:03,960 --> 00:36:06,520
Speaker 4: but my drinks did well actually sold. Let's say we did,

773
00:36:07,280 --> 00:36:10,480
Speaker 4: which is actually what happened. They made a new order

774
00:36:10,520 --> 00:36:13,279
Speaker 4: for five point five million dollars. I didn't get paid

775
00:36:13,320 --> 00:36:15,560
Speaker 4: on the first order. I needed to scramble to try

776
00:36:15,600 --> 00:36:17,880
Speaker 4: to figuret how to get two point seven millions to

777
00:36:17,920 --> 00:36:21,000
Speaker 4: fund the next order. I haven't been paid yet. At

778
00:36:21,000 --> 00:36:24,680
Speaker 4: the same time, I had Ralph's Alberton's Save on CBS, Walgreens,

779
00:36:26,400 --> 00:36:29,360
Speaker 4: tens of thousands of liquor stores that were slow paying me.

780
00:36:30,239 --> 00:36:31,880
Speaker 4: Think about how much capital I needed. Even though it

781
00:36:31,920 --> 00:36:35,360
Speaker 4: looks successful, I needed capital at all times. This happens

782
00:36:35,360 --> 00:36:38,279
Speaker 4: in clothing, happens in shoes, it happens in almost any

783
00:36:38,280 --> 00:36:42,719
Speaker 4: physical product business. You need so much capital to be successful.

784
00:36:43,040 --> 00:36:44,440
Speaker 4: That's why you see so many of these food and

785
00:36:44,480 --> 00:36:47,000
Speaker 4: beverage brands and clothing brands, et cetera raise capital all

786
00:36:47,000 --> 00:36:50,400
Speaker 4: the time. It's literally waiting for money. The cash the

787
00:36:50,520 --> 00:36:53,759
Speaker 4: part of it. Nowadays, there's a lot of options. You

788
00:36:53,760 --> 00:36:56,680
Speaker 4: get an order from Costco, you can factor it. Factoring

789
00:36:56,719 --> 00:36:58,920
Speaker 4: will pay. It's very expensive. They can charge you one

790
00:36:58,960 --> 00:37:03,120
Speaker 4: to two percent, but they know they're getting paid because

791
00:37:03,160 --> 00:37:05,080
Speaker 4: they're buying the papers what they call it. They're buying

792
00:37:05,120 --> 00:37:09,360
Speaker 4: the invoice from Costco or Walmart or Target. It helps

793
00:37:09,360 --> 00:37:12,840
Speaker 4: you with your cash flow back then that didn't happen.

794
00:37:13,000 --> 00:37:16,120
Speaker 4: So you can factor the paper if you have sales.

795
00:37:16,400 --> 00:37:18,400
Speaker 4: The second you have any good sales, you should be

796
00:37:18,400 --> 00:37:20,799
Speaker 4: getting different credit cards and any type of loan from

797
00:37:20,840 --> 00:37:24,239
Speaker 4: a bank. Not necessarily you have to draw down on

798
00:37:24,239 --> 00:37:25,799
Speaker 4: that line of credit. Not necessarily they have to use

799
00:37:25,800 --> 00:37:28,160
Speaker 4: those credit cards. But when you've got sales, when you've

800
00:37:28,160 --> 00:37:30,440
Speaker 4: got revenues, when everyone wants to give you money, when

801
00:37:30,480 --> 00:37:32,480
Speaker 4: you need money and you don't have money, and you're

802
00:37:32,520 --> 00:37:34,319
Speaker 4: waiting around and your banking on has six hundred dollars

803
00:37:34,320 --> 00:37:36,240
Speaker 4: in it even though you got two hundred grand orders.

804
00:37:36,640 --> 00:37:38,319
Speaker 3: What banks are going to give you money? They're not.

805
00:37:39,239 --> 00:37:41,799
Speaker 4: And so what I tell the entrepreneurs, what I tell

806
00:37:41,840 --> 00:37:44,720
Speaker 4: the companies I invest into when you can raise capital,

807
00:37:45,000 --> 00:37:46,680
Speaker 4: when you can get debt, when you can get the

808
00:37:46,680 --> 00:37:48,680
Speaker 4: line of credit, when you can get credit cards. Please,

809
00:37:48,880 --> 00:37:50,759
Speaker 4: by all means, get it. You don't have to use it,

810
00:37:50,960 --> 00:37:54,280
Speaker 4: but get it. If you try to go raise capital

811
00:37:54,280 --> 00:37:55,799
Speaker 4: when you've got the six hundred bucks in your bank,

812
00:37:56,000 --> 00:37:57,520
Speaker 4: Do you want to invest in my friends company that

813
00:37:57,520 --> 00:37:58,640
Speaker 4: has six hundred dollars in the bank.

814
00:37:59,080 --> 00:37:59,600
Speaker 3: Probably not.

815
00:38:00,000 --> 00:38:02,000
Speaker 4: If I told you that they've got two hundred fifty

816
00:38:02,000 --> 00:38:04,360
Speaker 4: grand in the bank, a million dollars in orders, I

817
00:38:04,360 --> 00:38:07,160
Speaker 4: could text you guys about investing. You wouldn't be that

818
00:38:07,200 --> 00:38:08,960
Speaker 4: excited if I told you, well, they got six hundred bucks.

819
00:38:08,960 --> 00:38:11,200
Speaker 4: They actually can't make payroll on Friday, but they got

820
00:38:11,239 --> 00:38:13,960
Speaker 4: a million dollars in orders. That's a gamble, right. This

821
00:38:14,080 --> 00:38:17,040
Speaker 4: feels a bit sketchy. And so when you have capital

822
00:38:17,120 --> 00:38:19,560
Speaker 4: is when you should try to get cappone. Now clear

823
00:38:19,600 --> 00:38:23,600
Speaker 4: that slate. If you're just starting up, the only true

824
00:38:23,600 --> 00:38:28,000
Speaker 4: options are go get sales, leverage yourself, which is it's

825
00:38:28,000 --> 00:38:29,719
Speaker 4: a big gamble and most people don't want to do it,

826
00:38:30,239 --> 00:38:33,640
Speaker 4: or friends, family and fools. The friends, family and fools

827
00:38:33,640 --> 00:38:34,600
Speaker 4: are the only ones that are going to give you

828
00:38:34,640 --> 00:38:36,759
Speaker 4: money in the beginning. You're not cutting a check for

829
00:38:36,760 --> 00:38:39,319
Speaker 4: one hundred k into some guy's brand new clothing brand

830
00:38:39,360 --> 00:38:42,239
Speaker 4: or brand new selling palm trees like their new thing.

831
00:38:42,320 --> 00:38:44,680
Speaker 4: We're not cutting the first check because we're not the friends,

832
00:38:44,719 --> 00:38:47,200
Speaker 4: family and fools category.

833
00:38:47,280 --> 00:38:49,319
Speaker 3: They have to go get money from friends, family, and fools.

834
00:38:49,360 --> 00:38:51,400
Speaker 4: When I first started the clothing brand, I was getting

835
00:38:51,440 --> 00:38:54,560
Speaker 4: twenty five K checks and fifty K checks and my

836
00:38:54,600 --> 00:38:56,640
Speaker 4: mom was making twenty two hundred dollars a month for

837
00:38:56,640 --> 00:38:58,680
Speaker 4: a family of four. So for her to give me,

838
00:38:58,719 --> 00:39:01,440
Speaker 4: the money she gave me was three grand, and I

839
00:39:01,480 --> 00:39:03,520
Speaker 4: still hear about it today. We still talk about it

840
00:39:03,560 --> 00:39:05,799
Speaker 4: twenty six years later. Right, that was such a big

841
00:39:05,800 --> 00:39:07,440
Speaker 4: deal for her and it changed my life because that

842
00:39:07,480 --> 00:39:11,560
Speaker 4: three grand helped get me that my first convention before magic,

843
00:39:12,160 --> 00:39:15,240
Speaker 4: like the only way at the very beginning is to friends,

844
00:39:15,239 --> 00:39:20,040
Speaker 4: family and fools credit cards. Go get sales, because sales

845
00:39:20,120 --> 00:39:23,759
Speaker 4: cures all. If you go get sales, you can get investors.

846
00:39:23,880 --> 00:39:26,319
Speaker 4: You go get sales, you can get loans, you will

847
00:39:26,360 --> 00:39:30,960
Speaker 4: get sales. People will flock to you, whether it's staff, executives, partnerships, deals,

848
00:39:31,400 --> 00:39:34,080
Speaker 4: and so I focus my life in every business that

849
00:39:34,120 --> 00:39:37,839
Speaker 4: we can talk about, I focus on getting sales. If

850
00:39:37,840 --> 00:39:39,680
Speaker 4: I can make it famous, if I can get retailers

851
00:39:39,680 --> 00:39:42,080
Speaker 4: to buy into me, people will then give me money.

852
00:39:42,520 --> 00:39:44,799
Speaker 4: Other retailers want to buy for me, and it goes

853
00:39:44,800 --> 00:39:47,359
Speaker 4: across every category. And too often people just have an

854
00:39:47,360 --> 00:39:49,560
Speaker 4: idea or a business plan and they don't go try

855
00:39:49,560 --> 00:39:52,120
Speaker 4: to sell it first. If someone pitched us on a

856
00:39:52,120 --> 00:39:54,160
Speaker 4: clothing brand that they had on a business plan or

857
00:39:54,239 --> 00:39:56,840
Speaker 4: unlikely to invest, but that same guy came to us

858
00:39:56,880 --> 00:39:59,160
Speaker 4: and said, hey, I went and met with forty stores

859
00:39:59,280 --> 00:40:02,239
Speaker 4: last week, twenty six of them said yes. Six of

860
00:40:02,239 --> 00:40:04,359
Speaker 4: them actually wrote me on an order. I got eighty grand

861
00:40:04,400 --> 00:40:07,200
Speaker 4: in sales. I'm down. I'll all invest and maybe you

862
00:40:07,200 --> 00:40:10,680
Speaker 4: guys will too. The difference is someone else just brings

863
00:40:10,719 --> 00:40:13,080
Speaker 4: a business plan. We don't know that they're actually gonna

864
00:40:13,080 --> 00:40:15,719
Speaker 4: go try to sell it, and so there's a lot

865
00:40:15,800 --> 00:40:18,160
Speaker 4: of ways to get capital now. And on top of that,

866
00:40:18,560 --> 00:40:22,920
Speaker 4: more than ever is grants. The grant industry is wild

867
00:40:22,960 --> 00:40:27,680
Speaker 4: because so many of these major corporations, funds, cities, etc.

868
00:40:28,360 --> 00:40:30,719
Speaker 4: They have to deploy the capitol. And so you see

869
00:40:30,719 --> 00:40:32,719
Speaker 4: a lot of people that are doing grant writing as

870
00:40:32,760 --> 00:40:36,440
Speaker 4: a whole business now because these grants are real, Like,

871
00:40:36,480 --> 00:40:39,360
Speaker 4: they are very very real, and a lot of them

872
00:40:39,360 --> 00:40:41,920
Speaker 4: are in Marcus's group and him five hundreds group, because

873
00:40:42,040 --> 00:40:44,320
Speaker 4: I've met some of them and they're crushing it helping

874
00:40:44,320 --> 00:40:46,320
Speaker 4: teach people how to go out there and get these grants.

875
00:40:46,600 --> 00:40:50,600
Speaker 4: Grants are literally free money, and it is prolific now

876
00:40:50,600 --> 00:40:52,760
Speaker 4: because of how much capital has to be given away

877
00:40:53,080 --> 00:40:56,800
Speaker 4: to certain categories, whether you're a woman of different culture,

878
00:40:56,840 --> 00:40:59,640
Speaker 4: different age group. There's so many different categories that you

879
00:40:59,640 --> 00:41:03,680
Speaker 4: can go apply for, different sections, different businesses, what county

880
00:41:03,760 --> 00:41:06,120
Speaker 4: you live in, et cetera. Go applying for these grants

881
00:41:06,160 --> 00:41:08,640
Speaker 4: is literally free money. You should have someone dedicating an

882
00:41:08,640 --> 00:41:11,839
Speaker 4: hour a day just applying for grants. If it shows up, great,

883
00:41:11,920 --> 00:41:14,200
Speaker 4: If it doesn't, you have no risk in well besides

884
00:41:14,239 --> 00:41:14,560
Speaker 4: the time.

885
00:41:16,120 --> 00:41:20,919
Speaker 2: Okay, and okay, now let's talk about social media. Yeah,

886
00:41:21,040 --> 00:41:25,399
Speaker 2: let's navigate to that. How'd you get involved in that?

887
00:41:25,800 --> 00:41:30,200
Speaker 2: And where let's talk what? Let's start there because I

888
00:41:30,239 --> 00:41:32,880
Speaker 2: have a multi level conversation with social media. How did

889
00:41:32,880 --> 00:41:34,040
Speaker 2: you get involved in social media?

890
00:41:35,200 --> 00:41:39,120
Speaker 4: When I first started, it was MySpace right, and then Twitter,

891
00:41:39,400 --> 00:41:42,320
Speaker 4: and I was just posting on social media, watching people post,

892
00:41:42,760 --> 00:41:44,359
Speaker 4: and I was trying to get my brands out there

893
00:41:44,360 --> 00:41:48,000
Speaker 4: because it was free. The difference was was after the

894
00:41:48,400 --> 00:41:51,399
Speaker 4: Black Friday, which shut down online poker. I started angel

895
00:41:51,400 --> 00:41:53,799
Speaker 4: investing to some companies and I wanted to help them

896
00:41:53,840 --> 00:41:57,600
Speaker 4: get more famous, and so we went and paid different

897
00:41:57,640 --> 00:42:00,040
Speaker 4: influencers to post and different but the word influence it

898
00:42:00,040 --> 00:42:03,919
Speaker 4: didn't exist twenty eleven. I would pay celebrities to post

899
00:42:04,000 --> 00:42:05,960
Speaker 4: or I would drive like that refrigerator having the corner.

900
00:42:06,520 --> 00:42:08,799
Speaker 4: I remember driving to Britney Spears house to bring my

901
00:42:08,920 --> 00:42:12,399
Speaker 4: energy drink refrigerator. I used to drive to Omarion's house

902
00:42:13,040 --> 00:42:15,160
Speaker 4: and bring the refrigerator there and I would go replenish

903
00:42:15,160 --> 00:42:17,400
Speaker 4: it with drinks and I would drop off clothing. I

904
00:42:17,400 --> 00:42:20,000
Speaker 4: would drive to music studios all over LA and put

905
00:42:20,080 --> 00:42:26,360
Speaker 4: it in there like I would just implement why because

906
00:42:26,400 --> 00:42:28,440
Speaker 4: the social media was free and I just wanted to

907
00:42:28,480 --> 00:42:29,960
Speaker 4: be around. I wanted them to wear my clothes, have

908
00:42:30,040 --> 00:42:32,840
Speaker 4: my drinks. I would just implement it into them. So

909
00:42:32,880 --> 00:42:35,359
Speaker 4: when I started paying people to post on things, I

910
00:42:35,480 --> 00:42:38,600
Speaker 4: noticed how much for like one thousand bucks, five grand,

911
00:42:38,640 --> 00:42:40,759
Speaker 4: ten grand, they could get millions and millions or tens

912
00:42:40,800 --> 00:42:42,640
Speaker 4: of millions of views, because it was the wild walled

913
00:42:42,680 --> 00:42:45,319
Speaker 4: West back then. And so I started a social media

914
00:42:45,360 --> 00:42:48,920
Speaker 4: agency called one Penny ad Agency, and the concept was

915
00:42:50,040 --> 00:42:53,160
Speaker 4: every penny was worth one hundred views back then. Now

916
00:42:53,160 --> 00:42:57,120
Speaker 4: it's obviously tiny based on the algorithms. There was no

917
00:42:57,160 --> 00:43:00,479
Speaker 4: real algorithm back then, and so for like ten grand,

918
00:43:00,480 --> 00:43:03,080
Speaker 4: twenty five grand, I could get people millions of views.

919
00:43:04,040 --> 00:43:06,000
Speaker 4: And so I started the agency, and I was driving

920
00:43:06,000 --> 00:43:09,520
Speaker 4: around Fashionova dresses to Kylie's house. In Kim's house, I

921
00:43:09,560 --> 00:43:12,600
Speaker 4: was dropping off fifty and having Kim post about fifty

922
00:43:13,000 --> 00:43:16,120
Speaker 4: for like twenty five grand, ten grand. Now it's half

923
00:43:16,120 --> 00:43:18,360
Speaker 4: a million and million dollars. And so I was just

924
00:43:18,400 --> 00:43:20,879
Speaker 4: embedding myself and go to Tiger and Black China and

925
00:43:21,640 --> 00:43:23,560
Speaker 4: literally just drop off products. Hey will you post about

926
00:43:23,560 --> 00:43:26,600
Speaker 4: fashion Nova? Hey will you post about fifty? Hey Amber Roads,

927
00:43:26,680 --> 00:43:29,320
Speaker 4: here's ten grand. I have so many stories in my

928
00:43:29,360 --> 00:43:31,520
Speaker 4: mind of making her a rose full of cash to

929
00:43:31,560 --> 00:43:34,000
Speaker 4: do her posts for fashion brands and then bringing her

930
00:43:34,040 --> 00:43:38,000
Speaker 4: products to post about supplement companies, te products, fashion brands,

931
00:43:38,000 --> 00:43:41,600
Speaker 4: et cetera. And so I just was embedded into the

932
00:43:41,640 --> 00:43:45,320
Speaker 4: space because twenty eleven, twelve, thirteen, fourteen, who was my competitor?

933
00:43:45,800 --> 00:43:46,160
Speaker 3: No one?

934
00:43:46,640 --> 00:43:49,240
Speaker 4: And so I was just making up prices and driving

935
00:43:49,239 --> 00:43:51,520
Speaker 4: around brands, making my own brandom products.

936
00:43:51,520 --> 00:43:52,239
Speaker 3: I was selling like.

937
00:43:53,120 --> 00:43:55,719
Speaker 4: Curve control bras for girls. I was doing eight grand

938
00:43:55,800 --> 00:43:59,280
Speaker 4: day in sales selling bras. I don't know anything about bras,

939
00:43:59,760 --> 00:44:02,680
Speaker 4: just that if I post about bras on social media.

940
00:44:03,000 --> 00:44:04,960
Speaker 4: We were averaging eight thousand dollars a day in sales,

941
00:44:05,360 --> 00:44:08,880
Speaker 4: spending one thousand spend a thousand, eight thousand sales. Our

942
00:44:08,920 --> 00:44:11,520
Speaker 4: cost places was four grand. We're netting three grand a day.

943
00:44:11,680 --> 00:44:12,440
Speaker 4: That's a good business.

944
00:44:13,239 --> 00:44:14,919
Speaker 3: Are you multitasking that well?

945
00:44:15,600 --> 00:44:18,000
Speaker 1: Diversifying the products because it's a drink, and then it's

946
00:44:18,000 --> 00:44:20,319
Speaker 1: to merge. And now as you're seeing more things work,

947
00:44:20,360 --> 00:44:21,560
Speaker 1: you're like, wait, we need more products.

948
00:44:21,640 --> 00:44:21,879
Speaker 3: Yes.

949
00:44:22,520 --> 00:44:25,040
Speaker 4: And so because I was I got experience as an

950
00:44:25,080 --> 00:44:28,719
Speaker 4: agency owner. You get experienced because you're spending other people's money. Right,

951
00:44:28,840 --> 00:44:31,439
Speaker 4: If I'm spending money for fashion over I'm spending money

952
00:44:31,440 --> 00:44:34,160
Speaker 4: for fifty I'm spending money for Pretty Little Thing and

953
00:44:34,200 --> 00:44:37,279
Speaker 4: Boohoo and Nasty Gao, all these brands. If they give

954
00:44:37,320 --> 00:44:40,480
Speaker 4: me money Sarrak Vodka, if I got money from Sarak Vodka,

955
00:44:40,520 --> 00:44:43,000
Speaker 4: I learned what would work. I learned what the engagement

956
00:44:43,000 --> 00:44:45,719
Speaker 4: would be like. I learned what the captions should look like.

957
00:44:46,040 --> 00:44:48,520
Speaker 4: So for the first nine years, I would write all

958
00:44:48,520 --> 00:44:50,920
Speaker 4: the captions. For the first nine years, I would drop

959
00:44:51,000 --> 00:44:53,839
Speaker 4: off the products to the people's houses. I was going

960
00:44:53,880 --> 00:44:55,480
Speaker 4: to be out front of Tiger's house and make sure

961
00:44:55,520 --> 00:44:58,440
Speaker 4: he got paid. I signed the contract, I give him

962
00:44:58,440 --> 00:45:00,360
Speaker 4: the product I was going to I would sit at

963
00:45:00,400 --> 00:45:02,520
Speaker 4: Black China's house and Amber Rose's house like I'm gonna

964
00:45:02,520 --> 00:45:04,319
Speaker 4: sit with them and make sure the post. I would

965
00:45:04,320 --> 00:45:06,319
Speaker 4: take the picture if I had to back then, because

966
00:45:06,880 --> 00:45:08,840
Speaker 4: who was going to do it. There was no videographers,

967
00:45:08,880 --> 00:45:11,640
Speaker 4: photographers back then. That wasn't a career. Back then, it

968
00:45:11,719 --> 00:45:14,480
Speaker 4: wasn't a thing. And so that's why I got into it.

969
00:45:14,640 --> 00:45:17,160
Speaker 4: I was living it. I was just there spending the

970
00:45:17,160 --> 00:45:19,960
Speaker 4: money for these brands, and I started to make my

971
00:45:19,960 --> 00:45:21,160
Speaker 4: own products along the way.

972
00:45:21,760 --> 00:45:26,200
Speaker 2: And then that evolved into you doing it for yourself. Yes,

973
00:45:26,320 --> 00:45:30,040
Speaker 2: and you becoming an influencer and talk about so, how

974
00:45:30,280 --> 00:45:33,000
Speaker 2: where'd you see the pivot from actually just doing it

975
00:45:33,040 --> 00:45:35,080
Speaker 2: for other people doing it for yourself and then doing

976
00:45:35,120 --> 00:45:38,120
Speaker 2: it for yourself. Because even that as far as business,

977
00:45:38,160 --> 00:45:40,160
Speaker 2: that's something that came later on, As far as like

978
00:45:40,160 --> 00:45:44,479
Speaker 2: a business influencer courses, click funnels, that wasn't always part

979
00:45:44,480 --> 00:45:45,840
Speaker 2: of the online thing either.

980
00:45:46,600 --> 00:45:48,040
Speaker 4: And I still regret there was a lot of time

981
00:45:48,040 --> 00:45:49,960
Speaker 4: I just didn't do it for myself. I'd be in

982
00:45:50,000 --> 00:45:51,880
Speaker 4: a lot of rooms, a lot of situations, a lot

983
00:45:51,920 --> 00:45:54,279
Speaker 4: of celebrities, and I didn't take the picture, I didn't

984
00:45:54,320 --> 00:45:56,759
Speaker 4: do the video, I didn't post about it. I was

985
00:45:56,800 --> 00:45:59,200
Speaker 4: doing for everyone else. And there was times where I

986
00:45:59,239 --> 00:46:02,480
Speaker 4: was spending millions dollars a month for brands like Bozarians

987
00:46:02,560 --> 00:46:06,360
Speaker 4: Ignite brand. That campaign was six hundred fifty thousand a

988
00:46:06,400 --> 00:46:09,840
Speaker 4: month to pay influencers to post about it. The fifty

989
00:46:09,960 --> 00:46:12,000
Speaker 4: and happy tea in those brands, those are three hundred

990
00:46:12,040 --> 00:46:14,680
Speaker 4: d five hundred m of a month. At the same time,

991
00:46:15,360 --> 00:46:19,160
Speaker 4: there was business guys that wanted to get famous Ty Lopez,

992
00:46:19,200 --> 00:46:22,040
Speaker 4: Grant Cardon. A lot of those type of characters were

993
00:46:22,040 --> 00:46:24,320
Speaker 4: spending six figures a month to get famous on social

994
00:46:25,560 --> 00:46:29,280
Speaker 4: Why because then they could leverage it to sell courses, products, books,

995
00:46:29,640 --> 00:46:31,480
Speaker 4: race capital, A lot of things would happen because they

996
00:46:31,480 --> 00:46:34,960
Speaker 4: were able to get fame in personal brand. I started

997
00:46:35,000 --> 00:46:37,719
Speaker 4: running contests. I started doing all these different things to

998
00:46:37,760 --> 00:46:39,080
Speaker 4: help people build their personal brands.

999
00:46:39,120 --> 00:46:40,360
Speaker 3: We did follow our contests.

1000
00:46:40,960 --> 00:46:43,279
Speaker 4: Jake Paul's going to post the giveaway, Kim Kardashian post

1001
00:46:43,320 --> 00:46:46,440
Speaker 4: a giveaway, giving away purses or giving away prizes. All

1002
00:46:46,440 --> 00:46:49,520
Speaker 4: you have to do is go follow Ian, Go follow Roy, Troy,

1003
00:46:49,560 --> 00:46:52,600
Speaker 4: go follow Rashad, go follow or in your leisure if

1004
00:46:52,640 --> 00:46:54,160
Speaker 4: you go follow that, you have a chance to win

1005
00:46:54,239 --> 00:46:55,960
Speaker 4: these purses, if you have a chance to win these

1006
00:46:55,960 --> 00:46:58,560
Speaker 4: cash prizes or a car. And so I was running

1007
00:46:58,560 --> 00:46:59,960
Speaker 4: it with Jake, I was running with Kim. I's right

1008
00:47:00,239 --> 00:47:03,000
Speaker 4: with these follower campaigns, and I was watching what would

1009
00:47:03,000 --> 00:47:05,640
Speaker 4: happen when these guys got famous. Well, we've seen what happens.

1010
00:47:05,640 --> 00:47:09,400
Speaker 4: They become huge brands now. So the turning point for

1011
00:47:09,440 --> 00:47:13,239
Speaker 4: me was twenty nineteen. I finally hired a CEO that

1012
00:47:13,320 --> 00:47:15,560
Speaker 4: was eight years of nine years of running around with

1013
00:47:15,600 --> 00:47:18,920
Speaker 4: the social media agency. It was called One Painting Agency.

1014
00:47:19,360 --> 00:47:24,280
Speaker 4: I changed the elevator studio around twenty fifteen. The CEO

1015
00:47:24,360 --> 00:47:26,960
Speaker 4: had thirty years in the TV game, and so I

1016
00:47:27,000 --> 00:47:28,440
Speaker 4: didn't know that I could afford him. I didn't know

1017
00:47:28,480 --> 00:47:30,920
Speaker 4: I could bring him on. I was doing eighteen million

1018
00:47:31,120 --> 00:47:35,319
Speaker 4: in the influencer space at the Elevator Studio. He's mid

1019
00:47:35,320 --> 00:47:37,279
Speaker 4: six figures plus equity, and I never gave up any

1020
00:47:37,320 --> 00:47:39,400
Speaker 4: equity in Elevator Studio. I never raised any money because

1021
00:47:39,920 --> 00:47:43,680
Speaker 4: I was just doing influencer campaigns. That was the biggest

1022
00:47:43,719 --> 00:47:46,040
Speaker 4: turning point. This guy was the CEO for Buna Murray,

1023
00:47:46,160 --> 00:47:49,880
Speaker 4: so ther first eight years he created Real World, Simple

1024
00:47:49,920 --> 00:47:52,600
Speaker 4: Life road Rules, all those shows. He was the CEO

1025
00:47:52,680 --> 00:47:55,480
Speaker 4: for eight years. Bringing that coe on change everything. We

1026
00:47:55,480 --> 00:47:57,719
Speaker 4: went from eighteen million to sixty million in one year.

1027
00:47:58,920 --> 00:48:01,040
Speaker 4: It allowed me to start my mass group. It allowed

1028
00:48:01,040 --> 00:48:03,400
Speaker 4: me to start my personal brand. I started speaking in events,

1029
00:48:03,440 --> 00:48:06,360
Speaker 4: I started throwing events. Everything started when I brought on

1030
00:48:06,440 --> 00:48:09,960
Speaker 4: that CEO because I became unshockled from the office. I

1031
00:48:09,960 --> 00:48:12,640
Speaker 4: could finally leave the office, go out there and be

1032
00:48:12,800 --> 00:48:16,440
Speaker 4: on stages network, bring in clients and everything changed.

1033
00:48:16,200 --> 00:48:16,760
Speaker 3: From that moment.

1034
00:48:17,840 --> 00:48:20,160
Speaker 4: That's when I really started the personal brand. I had

1035
00:48:20,360 --> 00:48:23,359
Speaker 4: my social media out there the whole time. Since twenty eleven,

1036
00:48:23,400 --> 00:48:26,840
Speaker 4: twelve whatever, but it really didn't get big until twenty nineteen.

1037
00:48:26,920 --> 00:48:30,480
Speaker 4: That's when the turning point happened because throwing events, making

1038
00:48:30,520 --> 00:48:33,120
Speaker 4: content for myself, speaking other people's events, that's when it

1039
00:48:33,160 --> 00:48:33,680
Speaker 4: all changed.

1040
00:48:34,520 --> 00:48:37,960
Speaker 1: The powerful thing in that has kind of been the

1041
00:48:37,960 --> 00:48:42,040
Speaker 1: theme throughout your story thus far is that these relationships

1042
00:48:42,080 --> 00:48:46,600
Speaker 1: that you have are forstering new opportunities. Number one from

1043
00:48:46,800 --> 00:48:49,600
Speaker 1: a working standpoint working capital, but also from the standpoint

1044
00:48:49,680 --> 00:48:53,279
Speaker 1: of brand ambassadors, right and opportunities to invest. I know

1045
00:48:53,320 --> 00:48:55,440
Speaker 1: you said you invested in over forty three companies. Are

1046
00:48:55,440 --> 00:48:57,839
Speaker 1: you finding them at this time then saying hey, this

1047
00:48:57,880 --> 00:48:58,720
Speaker 1: is a cool product.

1048
00:48:59,160 --> 00:48:59,799
Speaker 3: Not only do I.

1049
00:48:59,760 --> 00:49:01,680
Speaker 1: Want to be part of this campaign, how do I

1050
00:49:01,680 --> 00:49:03,560
Speaker 1: get equity? How do I get ownership? Are you doing

1051
00:49:03,560 --> 00:49:04,319
Speaker 1: that at the time as well?

1052
00:49:04,400 --> 00:49:06,560
Speaker 4: Yeah, so some of the clients I have tried to

1053
00:49:06,560 --> 00:49:10,480
Speaker 4: invest into our trade for equity. I was throwing an

1054
00:49:10,480 --> 00:49:12,920
Speaker 4: event called Elevator Night for free, which I still throw

1055
00:49:13,000 --> 00:49:16,600
Speaker 4: to this day, fifty eight times free event. Three hundred

1056
00:49:16,600 --> 00:49:18,960
Speaker 4: and tow one thousand guests come there and pitch kind

1057
00:49:19,000 --> 00:49:22,520
Speaker 4: of like a shark tank for five minutes each. If

1058
00:49:22,480 --> 00:49:24,680
Speaker 4: you're raise any capitol here, I take nothing from it,

1059
00:49:24,760 --> 00:49:27,560
Speaker 4: So it's free doo ten free to present. I just

1060
00:49:27,600 --> 00:49:30,560
Speaker 4: wanted my excuse to get my investors to come there,

1061
00:49:30,960 --> 00:49:34,080
Speaker 4: get speakers to come there. So I've had Russell Simmons

1062
00:49:34,080 --> 00:49:35,400
Speaker 4: and Jake Paul and all these guys speak at the

1063
00:49:35,400 --> 00:49:37,400
Speaker 4: event for free, because it was a free event and

1064
00:49:37,440 --> 00:49:39,359
Speaker 4: it was just good for the community. I would throw

1065
00:49:39,400 --> 00:49:42,760
Speaker 4: those events and I was cherry picking. I would find

1066
00:49:43,080 --> 00:49:45,520
Speaker 4: a food and beverage brand. I would find a clothing brand.

1067
00:49:45,520 --> 00:49:47,520
Speaker 4: I would find this new snack company. I would find

1068
00:49:47,680 --> 00:49:51,600
Speaker 4: a shoe brand, etc. From throwing these events. So the

1069
00:49:51,640 --> 00:49:54,480
Speaker 4: events would bring people to me. Everyone's posting about me

1070
00:49:54,760 --> 00:49:57,880
Speaker 4: and the companies there and post about the Elevator Night brand,

1071
00:49:58,239 --> 00:50:01,160
Speaker 4: Elevator Studios, my agency now they post about Elevator Night.

1072
00:50:01,440 --> 00:50:04,040
Speaker 4: And so the free events was what brought everyone to me,

1073
00:50:04,800 --> 00:50:07,120
Speaker 4: and then I would find these deals. There was a

1074
00:50:07,160 --> 00:50:11,840
Speaker 4: one called Dollar Beard Club monthly box for beards. They

1075
00:50:11,880 --> 00:50:14,239
Speaker 4: obviously got shoed by Dollar Shaped Club later, but we

1076
00:50:14,280 --> 00:50:17,080
Speaker 4: had seventy seven thousand subscribers along the way paying twenty

1077
00:50:17,080 --> 00:50:19,440
Speaker 4: bucks a months, so it was a good business. I

1078
00:50:19,480 --> 00:50:22,120
Speaker 4: found that from an Elevator Night, I found a snack

1079
00:50:22,160 --> 00:50:24,439
Speaker 4: company which I had later put in four million into

1080
00:50:24,480 --> 00:50:26,759
Speaker 4: that brand because it started to crush it. I found

1081
00:50:26,800 --> 00:50:28,880
Speaker 4: them when they were this big from throwing the events,

1082
00:50:29,440 --> 00:50:32,359
Speaker 4: and so I like now only focus the last three

1083
00:50:32,440 --> 00:50:36,759
Speaker 4: years on companies doing two to twenty million revenue. The

1084
00:50:36,840 --> 00:50:41,080
Speaker 4: reason is zero to one million is super hard. One million,

1085
00:50:41,120 --> 00:50:43,360
Speaker 4: two million of the same thing, But one million and

1086
00:50:43,400 --> 00:50:45,560
Speaker 4: two million is when I know that they have some processes.

1087
00:50:46,600 --> 00:50:48,719
Speaker 4: Two million to twenty million is when they're starting to

1088
00:50:48,760 --> 00:50:51,000
Speaker 4: get it together right, starting to find the right flow.

1089
00:50:51,920 --> 00:50:54,480
Speaker 4: The failure rate is much less when someone's doing nine

1090
00:50:54,480 --> 00:50:58,280
Speaker 4: million than doing less than a million. So I don't

1091
00:50:58,280 --> 00:51:01,279
Speaker 4: invest in startups anymore. Just find companies that are doing

1092
00:51:01,560 --> 00:51:05,239
Speaker 4: four million, eight million, fifty million that range. I raised

1093
00:51:05,239 --> 00:51:07,160
Speaker 4: them three to six million dollars for the company, and

1094
00:51:07,200 --> 00:51:09,000
Speaker 4: I've raised fifty six million the last two and a half

1095
00:51:09,000 --> 00:51:11,239
Speaker 4: years on this exact model. Finding companies doing that two

1096
00:51:11,280 --> 00:51:14,520
Speaker 4: to twenty million is my sweet spot. It's not that

1097
00:51:14,520 --> 00:51:16,759
Speaker 4: I wouldn't gamble on a startup company. It said I

1098
00:51:16,800 --> 00:51:19,000
Speaker 4: wouldn't feel comfortable asking you guys to invest with me,

1099
00:51:19,440 --> 00:51:21,640
Speaker 4: And so I'm only finding companies that are doing over

1100
00:51:21,680 --> 00:51:25,080
Speaker 4: two million so that I can get smart friends, strategic

1101
00:51:25,160 --> 00:51:28,359
Speaker 4: investors to invest in companies with me. If Dan wants

1102
00:51:28,360 --> 00:51:30,520
Speaker 4: to gamble, throw inn one hundred k onto a deal,

1103
00:51:30,880 --> 00:51:32,719
Speaker 4: I'm gambling. But I've never text you guys like hey,

1104
00:51:33,000 --> 00:51:36,319
Speaker 4: invest in the startup ever, because if it doesn't work out,

1105
00:51:36,600 --> 00:51:39,480
Speaker 4: it's on me. Right If it coming does seven million

1106
00:51:39,680 --> 00:51:41,920
Speaker 4: and goes bankrupt, it's less likely you'll be mad at

1107
00:51:41,920 --> 00:51:43,439
Speaker 4: me because they had a real shot at it, their

1108
00:51:43,520 --> 00:51:44,160
Speaker 4: real business.

1109
00:51:44,360 --> 00:51:45,399
Speaker 3: They really went for it.

1110
00:51:45,600 --> 00:51:47,200
Speaker 4: If I brought you into a deal because my boy's

1111
00:51:47,200 --> 00:51:50,000
Speaker 4: starting a company, I try to avoid those situations because

1112
00:51:50,000 --> 00:51:51,800
Speaker 4: I had those situations in the past.

1113
00:51:52,120 --> 00:51:54,120
Speaker 2: When you said when you got the CEO, I went

1114
00:51:54,160 --> 00:51:58,560
Speaker 2: from eighteen million to sixteen million? Yeah, what was the

1115
00:51:58,560 --> 00:51:59,759
Speaker 2: biggest difference for that jump?

1116
00:51:59,760 --> 00:52:01,359
Speaker 3: And I y one.

1117
00:52:01,560 --> 00:52:04,640
Speaker 4: I was running the entire business myself. I literally wrote

1118
00:52:04,640 --> 00:52:08,760
Speaker 4: every caption, I literally did every contract. I literally drove

1119
00:52:09,000 --> 00:52:11,920
Speaker 4: the products to the celebrities and influencers' houses like I

1120
00:52:11,960 --> 00:52:14,920
Speaker 4: shipped the product. I did everything, And so the biggest

1121
00:52:14,920 --> 00:52:18,279
Speaker 4: difference was I wasn't doing the little stuff anymore. I

1122
00:52:18,320 --> 00:52:21,520
Speaker 4: wasn't running the day to day operation. I was now

1123
00:52:21,640 --> 00:52:25,120
Speaker 4: being at events. And because I'm at events, I'm meeting clients,

1124
00:52:25,480 --> 00:52:28,160
Speaker 4: because I'm speaking on stage, people are asking if they

1125
00:52:28,160 --> 00:52:31,319
Speaker 4: can do social media through me. When they asked about

1126
00:52:31,320 --> 00:52:33,160
Speaker 4: doing social media through me, I can pass them on

1127
00:52:33,200 --> 00:52:36,200
Speaker 4: to the CEO now, And so me being out and

1128
00:52:36,200 --> 00:52:39,520
Speaker 4: being the brand ambassador for Elevator Studio allowed me to

1129
00:52:39,680 --> 00:52:42,440
Speaker 4: bring in more clients and more deals. We ended up

1130
00:52:42,440 --> 00:52:47,279
Speaker 4: doing partnership deals with other agencies. So we started doing

1131
00:52:47,280 --> 00:52:50,920
Speaker 4: influencer marketing and video content for BET Television twenty nineteen

1132
00:52:51,680 --> 00:52:55,239
Speaker 4: that came from me speaking events. Another big agency was

1133
00:52:55,239 --> 00:52:59,920
Speaker 4: doing other work for them for Bet and Boom Oracle.

1134
00:53:00,200 --> 00:53:03,319
Speaker 4: Same agency was running Oracle, running one division of it,

1135
00:53:03,400 --> 00:53:06,200
Speaker 4: but they didn't do influencer marketing or video content. I

1136
00:53:06,239 --> 00:53:10,640
Speaker 4: got the Oracle exclusive for last half a decade because

1137
00:53:10,640 --> 00:53:13,560
Speaker 4: I speaking events. Those guys were there. We ended up

1138
00:53:13,560 --> 00:53:15,839
Speaker 4: doing a deal with together. They still did what they did.

1139
00:53:16,080 --> 00:53:18,360
Speaker 4: We did influence our video and all of a sudden,

1140
00:53:18,440 --> 00:53:21,320
Speaker 4: We're getting all this work because I'm out there in

1141
00:53:21,360 --> 00:53:23,200
Speaker 4: the streets. I'm out there in the field, I'm out

1142
00:53:23,239 --> 00:53:26,560
Speaker 4: there on stages. Me being the social butterfly out there

1143
00:53:26,880 --> 00:53:29,560
Speaker 4: allowed to bring in more clients while having a CEO

1144
00:53:29,680 --> 00:53:33,000
Speaker 4: run the operation. And so a lot of times people

1145
00:53:33,040 --> 00:53:36,279
Speaker 4: worry about doing partnership deals or having a partner. Your

1146
00:53:36,280 --> 00:53:39,960
Speaker 4: partnershould be very different than you. If someone If you

1147
00:53:40,040 --> 00:53:42,080
Speaker 4: have two partners that are saying that are either both introverts,

1148
00:53:42,120 --> 00:53:45,319
Speaker 4: or both extroverts, or both love accounting, or both love

1149
00:53:45,400 --> 00:53:48,359
Speaker 4: to be in sales, you need to have that counterbalance.

1150
00:53:49,200 --> 00:53:52,240
Speaker 4: And so I had a CEO that just loves running

1151
00:53:52,280 --> 00:53:54,960
Speaker 4: the business. He doesn't want to be on stage. I

1152
00:53:54,960 --> 00:53:56,839
Speaker 4: didn't notice that you mentioned his name here. He doesn't

1153
00:53:56,840 --> 00:53:58,960
Speaker 4: want to be known in that like he wants to

1154
00:53:58,960 --> 00:54:02,239
Speaker 4: be the guy running the show, running the operation. I

1155
00:54:02,320 --> 00:54:04,520
Speaker 4: want the name for the not for the ego part

1156
00:54:04,520 --> 00:54:06,680
Speaker 4: of it, the function part of it. I want to

1157
00:54:06,680 --> 00:54:09,120
Speaker 4: be famous for function, the same way that Damon John

1158
00:54:09,160 --> 00:54:11,279
Speaker 4: needs to be famous for function. The more famous Damon

1159
00:54:11,320 --> 00:54:13,520
Speaker 4: John gets, the more famous I get, The more deals

1160
00:54:13,520 --> 00:54:15,400
Speaker 4: come in, the more partnerships come in, the more brands

1161
00:54:15,400 --> 00:54:17,520
Speaker 4: come in, the more clients come in, the more stages

1162
00:54:17,560 --> 00:54:20,640
Speaker 4: and more speaking events. Everything happens fame from personal brand,

1163
00:54:22,280 --> 00:54:22,880
Speaker 4: so a lot.

1164
00:54:23,360 --> 00:54:26,719
Speaker 1: I'm sitting here and I'm thinking number one, Dan must

1165
00:54:26,800 --> 00:54:30,040
Speaker 1: have a photographic memory, because he hasn't missed a detail

1166
00:54:30,120 --> 00:54:35,080
Speaker 1: since ninety nine. But I also wonder how financially disciplined

1167
00:54:35,239 --> 00:54:37,839
Speaker 1: or how did you get so financially disciplined, because we're

1168
00:54:37,840 --> 00:54:42,000
Speaker 1: not talking about small sums of money sixty five dollars

1169
00:54:42,040 --> 00:54:45,759
Speaker 1: deal going in two thousand and nine. You're talking about, hey,

1170
00:54:45,760 --> 00:54:48,440
Speaker 1: we went from eighteen million obviously the company did, to

1171
00:54:48,520 --> 00:54:49,200
Speaker 1: sixty million.

1172
00:54:49,680 --> 00:54:51,080
Speaker 3: How are you managing money?

1173
00:54:51,360 --> 00:54:54,480
Speaker 1: Have you always been strategically disciplined when it came to it.

1174
00:54:56,520 --> 00:55:00,040
Speaker 4: So I'm disciplined the sense that I have a in

1175
00:55:00,080 --> 00:55:03,480
Speaker 4: tense value of money. But I'm also a gambler. I'm

1176
00:55:03,520 --> 00:55:06,040
Speaker 4: willing to take risk, and I know that if something

1177
00:55:06,040 --> 00:55:08,279
Speaker 4: doesn't work out, I'm going to figure it out how

1178
00:55:08,280 --> 00:55:09,280
Speaker 4: to make my comeback.

1179
00:55:09,880 --> 00:55:11,520
Speaker 3: I've had it. What happened with online poker.

1180
00:55:12,160 --> 00:55:14,080
Speaker 4: Losing sixty five million over night didn't mean I had

1181
00:55:14,120 --> 00:55:16,560
Speaker 4: another sixty five million. I mean I had nothing, and

1182
00:55:16,600 --> 00:55:20,640
Speaker 4: I started the agency and the deals and consulting built

1183
00:55:20,640 --> 00:55:24,680
Speaker 4: myself back up. So I've disciplined the sense that I'm

1184
00:55:24,719 --> 00:55:27,960
Speaker 4: obsessed with investing. I have this one thing that I

1185
00:55:27,960 --> 00:55:31,640
Speaker 4: talk about at every events and every speech and podcast.

1186
00:55:31,719 --> 00:55:35,160
Speaker 4: It's called forty forty twenty. I invest forty percent low risk,

1187
00:55:35,760 --> 00:55:38,839
Speaker 4: forty percent meeting risk, twenty percent high risk. I've talked

1188
00:55:38,840 --> 00:55:41,759
Speaker 4: about the same strategy my whole life, because that's my

1189
00:55:42,000 --> 00:55:45,239
Speaker 4: only thing that keeps me balanced. If it wasn't for

1190
00:55:45,239 --> 00:55:47,360
Speaker 4: forty forty twenty, I would be so all in on

1191
00:55:47,400 --> 00:55:50,279
Speaker 4: the high risk because I don't care about being broke.

1192
00:55:50,680 --> 00:55:52,520
Speaker 4: I don't care about making a comeback. I don't care.

1193
00:55:52,600 --> 00:55:56,680
Speaker 4: I have no emotion or ego about failures. I'm gonna

1194
00:55:56,680 --> 00:55:59,120
Speaker 4: have failure because I take a lot of shots, and

1195
00:55:59,200 --> 00:56:01,560
Speaker 4: so because of that, I would be so heavy investing

1196
00:56:01,600 --> 00:56:04,360
Speaker 4: in just high risk because I have such high risk tolerance.

1197
00:56:04,719 --> 00:56:06,719
Speaker 4: I've been through the hardest things in the world. I've

1198
00:56:06,760 --> 00:56:08,759
Speaker 4: lost millions, I've had people die, I've had all the

1199
00:56:08,800 --> 00:56:10,759
Speaker 4: things that all the situation that can come from it.

1200
00:56:11,000 --> 00:56:13,880
Speaker 4: So I have no emotion to losing it all. So

1201
00:56:13,920 --> 00:56:16,720
Speaker 4: the forty forty twenty thing is I want forty percent

1202
00:56:16,760 --> 00:56:19,000
Speaker 4: low risk that does like five to nine percent for

1203
00:56:19,040 --> 00:56:21,480
Speaker 4: the year. I want those things to be boring. I

1204
00:56:21,480 --> 00:56:23,280
Speaker 4: don't touch it. That's my discipline.

1205
00:56:23,280 --> 00:56:23,840
Speaker 3: Part.

1206
00:56:24,040 --> 00:56:26,239
Speaker 4: The medium risk is what most people like, ten to

1207
00:56:26,280 --> 00:56:30,040
Speaker 4: thirty percent for the year. Real estate, stock market, cash

1208
00:56:30,080 --> 00:56:33,040
Speaker 4: flown businesses. That's what I enjoy. That's what most people enjoy.

1209
00:56:33,080 --> 00:56:35,720
Speaker 4: That's investing in things like that, real estate, stock market,

1210
00:56:35,840 --> 00:56:38,759
Speaker 4: cashloine businesses. The twenty percent. The reason has to be

1211
00:56:38,800 --> 00:56:42,600
Speaker 4: twenty percent or lower is this is high risk, this

1212
00:56:42,680 --> 00:56:46,160
Speaker 4: is cryptocurrency, this is angel investing. I have passions for

1213
00:56:46,200 --> 00:56:49,000
Speaker 4: these things, but I would be very heavy into those

1214
00:56:49,040 --> 00:56:52,120
Speaker 4: if it wasn't for me having discipline over here, very.

1215
00:56:52,040 --> 00:56:54,920
Speaker 3: Shit teacher, Okay.

1216
00:56:55,160 --> 00:56:58,040
Speaker 2: Social media and act to social media. A lot of

1217
00:56:58,080 --> 00:57:00,960
Speaker 2: people may have followings. Everybody wants to be an influencer

1218
00:57:01,000 --> 00:57:03,359
Speaker 2: these days, but very few people really have figured out

1219
00:57:03,400 --> 00:57:05,560
Speaker 2: how to really really make money on a lot of

1220
00:57:05,560 --> 00:57:11,080
Speaker 2: people have followers or they are influencers and they have podcasts,

1221
00:57:11,160 --> 00:57:14,480
Speaker 2: and they they don't they haven't figured it out right.

1222
00:57:14,480 --> 00:57:16,800
Speaker 2: They're waiting for ad deals. That's then that's their way,

1223
00:57:16,880 --> 00:57:19,760
Speaker 2: or they're trying to find how to get brand partnerships

1224
00:57:19,800 --> 00:57:24,640
Speaker 2: to do commercials. If you were advising somebody, somebody has

1225
00:57:24,640 --> 00:57:28,240
Speaker 2: a following, somebody's an influencer, break down, you know a

1226
00:57:28,280 --> 00:57:31,160
Speaker 2: business model for them? In twenty twenty six.

1227
00:57:32,120 --> 00:57:35,760
Speaker 4: You said the perfect few words. They're waiting for ad deals.

1228
00:57:37,640 --> 00:57:39,919
Speaker 4: It's not just going to show up in their bank account.

1229
00:57:40,160 --> 00:57:42,800
Speaker 4: They're not just gonna get knock on the door from

1230
00:57:42,880 --> 00:57:47,120
Speaker 4: Coca Cola or Gatorade or Fiji Water. It doesn't just

1231
00:57:47,160 --> 00:57:49,080
Speaker 4: happen like that. Unless you're a big, big, big name.

1232
00:57:50,640 --> 00:57:53,400
Speaker 4: To stand out as a social media influencer, a podcast

1233
00:57:53,480 --> 00:57:57,240
Speaker 4: or anyone that makes money from brands, you have to actively.

1234
00:57:56,840 --> 00:57:59,600
Speaker 3: Reach out to them. It is free to do.

1235
00:58:00,280 --> 00:58:05,040
Speaker 4: You have access to them through social media, LinkedIn, Twitter, email,

1236
00:58:05,560 --> 00:58:07,120
Speaker 4: carry your pigeon. I don't care how you get ahold

1237
00:58:07,160 --> 00:58:09,920
Speaker 4: of them. You actively reaching out as an influencer, you

1238
00:58:09,960 --> 00:58:12,160
Speaker 4: will make some money. You actively reach out because you

1239
00:58:12,160 --> 00:58:14,240
Speaker 4: want a podcast deal or you want people to endorse

1240
00:58:14,280 --> 00:58:14,800
Speaker 4: your podcast.

1241
00:58:15,200 --> 00:58:16,320
Speaker 3: You can get people to do that.

1242
00:58:16,520 --> 00:58:18,520
Speaker 4: I'm not saying you're gonna go get millions of dollars, but

1243
00:58:18,560 --> 00:58:20,800
Speaker 4: can you ask for five hundred bucks an episode when

1244
00:58:20,800 --> 00:58:22,800
Speaker 4: you first start out, Yes, and you might get three

1245
00:58:22,840 --> 00:58:24,920
Speaker 4: or four people do that well. If you put up

1246
00:58:25,080 --> 00:58:27,920
Speaker 4: four podcasts a month to brand episode and you're making

1247
00:58:27,960 --> 00:58:30,520
Speaker 4: eight grand a month, that's one hundred grand year, and

1248
00:58:30,560 --> 00:58:33,960
Speaker 4: you're out pacing most people in our society to do

1249
00:58:34,160 --> 00:58:38,040
Speaker 4: a podcast an hour a week. People don't reach out

1250
00:58:38,360 --> 00:58:40,560
Speaker 4: and the influencer game. I've been preaching this for the

1251
00:58:40,640 --> 00:58:43,480
Speaker 4: last fifteen years. If you want to get with a

1252
00:58:43,520 --> 00:58:47,760
Speaker 4: clothing brand and DM them, message them, tag them if

1253
00:58:47,800 --> 00:58:50,000
Speaker 4: you want to get with the beverage brand, message them,

1254
00:58:50,080 --> 00:58:52,440
Speaker 4: DM them, tag them. It's easy to find the executives

1255
00:58:52,440 --> 00:58:54,640
Speaker 4: of every brand in the world. If you go through LinkedIn,

1256
00:58:55,000 --> 00:58:57,640
Speaker 4: go through Twitter, search online, you can get a hold

1257
00:58:57,640 --> 00:58:59,480
Speaker 4: of anybody you want. You can get a hold of

1258
00:58:59,640 --> 00:59:04,160
Speaker 4: any any brand, etc. Most people do exactly what you said.

1259
00:59:04,360 --> 00:59:07,800
Speaker 4: They're just waiting. They're waiting and expecting it to work out.

1260
00:59:08,160 --> 00:59:11,800
Speaker 4: It literally doesn't work like that. The influencers that go

1261
00:59:11,840 --> 00:59:13,320
Speaker 4: out and make money are the ones that just go

1262
00:59:13,360 --> 00:59:16,400
Speaker 4: after it. They want to get a fashion deal, they

1263
00:59:16,440 --> 00:59:20,040
Speaker 4: go message forty different fashion brands and for them respond

1264
00:59:20,600 --> 00:59:22,800
Speaker 4: how much does it cost you? Nothing? You just copy

1265
00:59:22,880 --> 00:59:26,080
Speaker 4: and pasted. If you want to go out there. I

1266
00:59:26,080 --> 00:59:30,280
Speaker 4: will also say this very practically, make a one page

1267
00:59:30,280 --> 00:59:34,520
Speaker 4: PDF about you. Here's your Instagram, your Facebook, your LinkedIn,

1268
00:59:34,720 --> 00:59:38,360
Speaker 4: your Twitter, your Snapchat, your TikTok, your YouTube. You put

1269
00:59:38,400 --> 00:59:40,840
Speaker 4: all your major platforms on one page. I've got twelve

1270
00:59:40,840 --> 00:59:43,760
Speaker 4: thousand followers here, one hundred thousand followers here, three thousand

1271
00:59:43,760 --> 00:59:46,800
Speaker 4: followers here. You put all your platforms there, a one

1272
00:59:46,840 --> 00:59:50,040
Speaker 4: paragraph about your story, your phone number, your email, how

1273
00:59:50,040 --> 00:59:52,000
Speaker 4: to get a hold of you, and what your three

1274
00:59:52,080 --> 00:59:56,720
Speaker 4: rates are. One post, one month, one year. If you

1275
00:59:56,720 --> 00:59:58,680
Speaker 4: send out out to brands, and you send out to

1276
00:59:58,680 --> 01:00:01,440
Speaker 4: fifty brands, some of them will respond. If they don't,

1277
01:00:01,560 --> 01:00:05,200
Speaker 4: it costs you nothing. But what if they do. And

1278
01:00:05,240 --> 01:00:07,880
Speaker 4: I've watched it work so many times, and if you

1279
01:00:08,080 --> 01:00:10,440
Speaker 4: just send those out on a daily basis, So the

1280
01:00:10,480 --> 01:00:12,440
Speaker 4: brands that you want, And next thing I'll say is

1281
01:00:12,640 --> 01:00:17,080
Speaker 4: also of practicality. Think of yourself of what you eat,

1282
01:00:17,200 --> 01:00:19,960
Speaker 4: what you drink, and what you wear, what you use

1283
01:00:20,000 --> 01:00:22,480
Speaker 4: on your phone. Those are the brands that you reach

1284
01:00:22,560 --> 01:00:26,520
Speaker 4: out to. You like certain brand of shoes, go get

1285
01:00:26,520 --> 01:00:29,040
Speaker 4: a hold of them. You like certain types of pants.

1286
01:00:29,240 --> 01:00:32,480
Speaker 4: There's eight brands that you like. Message those eight brands repeatedly.

1287
01:00:32,480 --> 01:00:34,440
Speaker 4: I'm not saying to annoy them every single day, but

1288
01:00:34,520 --> 01:00:37,720
Speaker 4: every single week or month. Keep messaging those brands, and

1289
01:00:37,800 --> 01:00:39,880
Speaker 4: look at yourself as what you eat, drink, and wear

1290
01:00:39,880 --> 01:00:42,880
Speaker 4: and use that should be your categories. Try to get

1291
01:00:42,880 --> 01:00:46,480
Speaker 4: a hold of cash, app Wells, Fargo or Stripe. Try

1292
01:00:46,480 --> 01:00:49,000
Speaker 4: to get a hold of Gatorade, feed you water, etc.

1293
01:00:49,240 --> 01:00:50,720
Speaker 4: Try to get a hold of this brand, that brand,

1294
01:00:50,800 --> 01:00:52,520
Speaker 4: or that brand. Try to get a hold of the

1295
01:00:52,560 --> 01:00:56,080
Speaker 4: brands of every category for sunglasses or earrings, or hats

1296
01:00:56,320 --> 01:00:59,240
Speaker 4: or shoes or socks. You like to wear socks a lot.

1297
01:00:59,560 --> 01:01:01,960
Speaker 4: Everybody wear socks. Is there certain brands you like? Go

1298
01:01:01,960 --> 01:01:03,960
Speaker 4: get hell of the bombas from Dam of John. Go

1299
01:01:04,040 --> 01:01:06,880
Speaker 4: get ahold of Nike because you like Nike. Look at

1300
01:01:06,880 --> 01:01:09,000
Speaker 4: yourself in every category and try to get someone to

1301
01:01:09,000 --> 01:01:12,760
Speaker 4: sponsor your food, your beverage, your protein, your credit cards,

1302
01:01:12,960 --> 01:01:14,919
Speaker 4: whatever the things that you use. You like robin Hood,

1303
01:01:15,160 --> 01:01:17,280
Speaker 4: get a hold of robin Hood. You don't like Robinhood.

1304
01:01:17,280 --> 01:01:20,680
Speaker 4: You like polymarket, Go message and tweet a polymarket. The

1305
01:01:20,800 --> 01:01:23,720
Speaker 4: downside is zero. But what if two of those brands

1306
01:01:23,800 --> 01:01:25,680
Speaker 4: hit you up and say yes and they pay you

1307
01:01:25,680 --> 01:01:30,120
Speaker 4: two grand five rand a month? Too often people are

1308
01:01:30,160 --> 01:01:33,040
Speaker 4: just waiting and hoping that it's going to come to them.

1309
01:01:33,280 --> 01:01:34,920
Speaker 4: Waiting and hoping is not a strategy.

1310
01:01:35,440 --> 01:01:38,120
Speaker 1: It's not work you talked about. I mean, that's interesting, right,

1311
01:01:38,120 --> 01:01:40,640
Speaker 1: you talk about alignment. That's what I'm hearing you talk

1312
01:01:40,640 --> 01:01:43,960
Speaker 1: about consistency and being optimistic. Right, you're having that idea like, Yo,

1313
01:01:44,040 --> 01:01:48,920
Speaker 1: this could work. Waiting game obviously is something that's not

1314
01:01:48,960 --> 01:01:51,760
Speaker 1: gonna work. What are some other things that the people

1315
01:01:51,840 --> 01:01:55,560
Speaker 1: who are doing the influencer marketing, what are they doing

1316
01:01:55,680 --> 01:01:57,800
Speaker 1: right that the others are doing wrong right, So like,

1317
01:01:57,960 --> 01:02:00,280
Speaker 1: if I'm not getting this right right now, what are

1318
01:02:00,280 --> 01:02:04,200
Speaker 1: the things I should look inside myself self reflect and say, oh,

1319
01:02:04,480 --> 01:02:05,440
Speaker 1: I gotta change the hat.

1320
01:02:05,600 --> 01:02:09,640
Speaker 4: Yes, most people social media post about themselves, not about

1321
01:02:09,640 --> 01:02:13,720
Speaker 4: their fans, not about their audience. They're focused on their ego.

1322
01:02:14,520 --> 01:02:16,760
Speaker 4: They're posting the perfect er. Look at me, I was

1323
01:02:16,800 --> 01:02:20,400
Speaker 4: working out, not hey, I lost eighteen pounds because I

1324
01:02:20,440 --> 01:02:23,360
Speaker 4: took first form supplements. I did seventy five hard. I

1325
01:02:23,480 --> 01:02:25,840
Speaker 4: drank water every single morning. I did this to sleep.

1326
01:02:26,360 --> 01:02:28,440
Speaker 4: Not teaching them anything, They just showed them the h

1327
01:02:28,440 --> 01:02:31,840
Speaker 4: I'm buff girl. Posting a hot, hot girl bikini picture

1328
01:02:32,160 --> 01:02:34,120
Speaker 4: doesn't say oh, this is how I lost eleven pounds,

1329
01:02:34,280 --> 01:02:36,840
Speaker 4: This is how I keep my bikini body like this,

1330
01:02:36,840 --> 01:02:38,080
Speaker 4: This is the supplements I take.

1331
01:02:38,000 --> 01:02:38,760
Speaker 3: This is what I do.

1332
01:02:39,520 --> 01:02:41,760
Speaker 4: That post will do really, really well, because you're making

1333
01:02:41,840 --> 01:02:45,480
Speaker 4: for your audience. If you make it for yourself, we're

1334
01:02:45,480 --> 01:02:48,160
Speaker 4: not gonna keep engaging. There's only so many times we're

1335
01:02:48,160 --> 01:02:50,520
Speaker 4: gonna put the fire fire fire emoji. There's only so

1336
01:02:50,520 --> 01:02:51,920
Speaker 4: many times we're gonna tell you how good you look

1337
01:02:51,960 --> 01:02:53,960
Speaker 4: or how hot you are. You've got to teach us,

1338
01:02:54,520 --> 01:02:56,600
Speaker 4: you gotta make us laugh. You gotta show something interesting

1339
01:02:57,400 --> 01:03:00,520
Speaker 4: as your followers. Most people's content is for the themselves,

1340
01:03:00,560 --> 01:03:04,160
Speaker 4: not for their audience, and they wonder why it goes

1341
01:03:04,200 --> 01:03:06,480
Speaker 4: down and down and down in engagement, because what are

1342
01:03:06,520 --> 01:03:09,200
Speaker 4: we supposed to say on your seventh selfie? What about

1343
01:03:09,200 --> 01:03:10,960
Speaker 4: your seventieth selfie? Because we're following you for a year

1344
01:03:11,040 --> 01:03:12,920
Speaker 4: or two, what about your seven hundred selfie? What do

1345
01:03:12,920 --> 01:03:15,120
Speaker 4: you want me to say? I'm not gonna keep doing

1346
01:03:15,160 --> 01:03:17,960
Speaker 4: that over and over and over. Tell me where you

1347
01:03:17,960 --> 01:03:20,240
Speaker 4: bought that shirt from. Tell me why you did this.

1348
01:03:20,320 --> 01:03:22,120
Speaker 4: Tell me why you're going to this movie theater. Tell

1349
01:03:22,160 --> 01:03:24,320
Speaker 4: me why this funny thing is happening. Tell me why

1350
01:03:24,360 --> 01:03:26,600
Speaker 4: you thought Anthony Joshua was gonna win. Tell me why

1351
01:03:26,640 --> 01:03:29,240
Speaker 4: you thought this happened in the politics or government, like

1352
01:03:29,680 --> 01:03:33,520
Speaker 4: talk to us. Most people do it for themselves. Most

1353
01:03:33,600 --> 01:03:36,240
Speaker 4: people do it for their own ego. The other problem

1354
01:03:36,280 --> 01:03:40,560
Speaker 4: is their captions are way off. Captions are based on

1355
01:03:40,720 --> 01:03:45,160
Speaker 4: human psychology. If we cannot read the sentence or the paragraph,

1356
01:03:45,280 --> 01:03:48,080
Speaker 4: we're not gonna read it at all. And so when

1357
01:03:48,120 --> 01:03:52,240
Speaker 4: people are tagging for here's the photographer, here's the makeup artist, this,

1358
01:03:52,280 --> 01:03:55,280
Speaker 4: here's that I don't know to go follow Fashionova or

1359
01:03:55,320 --> 01:03:57,320
Speaker 4: pretty little Thing. I don't know to go buy from

1360
01:03:57,320 --> 01:03:59,400
Speaker 4: this product or brand because you tagged five other things.

1361
01:04:00,640 --> 01:04:03,200
Speaker 4: If you're trying to get us to buy from you,

1362
01:04:03,240 --> 01:04:05,439
Speaker 4: like buy your course, or buy your product, or buy

1363
01:04:05,440 --> 01:04:08,360
Speaker 4: your personal training program. If you tag for the things,

1364
01:04:08,440 --> 01:04:10,920
Speaker 4: I'm not going to see that. If you give us

1365
01:04:10,960 --> 01:04:14,200
Speaker 4: too many options, we choose none. And so people's comments

1366
01:04:14,200 --> 01:04:18,720
Speaker 4: and captions section it's just bad because it's unreadable. They're

1367
01:04:18,760 --> 01:04:21,280
Speaker 4: putting in inside jokes or they're tagging multiple people in it.

1368
01:04:21,480 --> 01:04:22,720
Speaker 4: We are not going to read it, and if we're

1369
01:04:22,760 --> 01:04:23,920
Speaker 4: not going to read it, we're not going to take

1370
01:04:23,920 --> 01:04:29,080
Speaker 4: an action. Instagram Stories, if you wouldn't want to see it,

1371
01:04:29,160 --> 01:04:32,080
Speaker 4: don't post it. If you don't want to see someone salid,

1372
01:04:32,280 --> 01:04:34,520
Speaker 4: don't post your salad. If you don't want to see

1373
01:04:34,680 --> 01:04:37,240
Speaker 4: someone posting the floor for six seconds before they pan up,

1374
01:04:37,560 --> 01:04:40,080
Speaker 4: don't post the flour for six seconds and then pan up.

1375
01:04:40,400 --> 01:04:44,040
Speaker 4: Because the human that's scrolling through makes a decision within

1376
01:04:44,080 --> 01:04:46,400
Speaker 4: three seconds if they're going to watch, so in the

1377
01:04:46,400 --> 01:04:48,520
Speaker 4: first three seconds, we're going to make a decision. Why

1378
01:04:48,520 --> 01:04:50,960
Speaker 4: are you starting off with showing the floor before you

1379
01:04:51,000 --> 01:04:53,040
Speaker 4: show us the nightclub you're at? Or before you show

1380
01:04:53,080 --> 01:04:54,560
Speaker 4: us the office that you're at, or before you show

1381
01:04:54,600 --> 01:04:58,439
Speaker 4: us New York City or Paris. Make your content about

1382
01:04:58,480 --> 01:05:01,360
Speaker 4: things you want to see. Your content of what you

1383
01:05:01,400 --> 01:05:03,840
Speaker 4: want your audience to learn from. You make it valuable

1384
01:05:03,920 --> 01:05:04,800
Speaker 4: and people will follow you.

1385
01:05:06,000 --> 01:05:09,200
Speaker 2: So as far as monetization, you talked about like from

1386
01:05:09,240 --> 01:05:12,360
Speaker 2: an influencer standpoint, reaching out to brands in our world.

1387
01:05:12,400 --> 01:05:14,360
Speaker 2: As far as like people that have businesses or like

1388
01:05:14,440 --> 01:05:17,680
Speaker 2: online business people right talk about that. As far as

1389
01:05:17,680 --> 01:05:21,320
Speaker 2: it's become very popular over the last six years, click

1390
01:05:21,360 --> 01:05:28,880
Speaker 2: funnels and events and courses and ebooks, what is your

1391
01:05:28,920 --> 01:05:33,480
Speaker 2: advice to people to galvanize a community and actually have

1392
01:05:33,600 --> 01:05:37,160
Speaker 2: some level of monetary compensation for value add.

1393
01:05:37,960 --> 01:05:40,080
Speaker 4: So you have to do what it's called setup shop. You

1394
01:05:40,120 --> 01:05:42,080
Speaker 4: have to choose a platform like click funnels or go

1395
01:05:42,160 --> 01:05:45,280
Speaker 4: high level. I use Go high Level. Now, you have

1396
01:05:45,320 --> 01:05:46,960
Speaker 4: to find a platform to be your back end, like

1397
01:05:47,000 --> 01:05:49,360
Speaker 4: fan Basis or one of those brands. Set up shop

1398
01:05:49,440 --> 01:05:53,760
Speaker 4: so that you can accept money easily. Set up every

1399
01:05:53,760 --> 01:05:56,640
Speaker 4: single social media platform because you have to build what

1400
01:05:56,640 --> 01:06:00,600
Speaker 4: it's called omnipresence. You know, people, if you love Twitter, Facebook,

1401
01:06:00,600 --> 01:06:03,160
Speaker 4: and I like Instagram, that means that he needs to

1402
01:06:03,160 --> 01:06:05,120
Speaker 4: be on all those platforms because you don't know where

1403
01:06:05,120 --> 01:06:07,760
Speaker 4: your audience enjoys to take your content in and I

1404
01:06:07,800 --> 01:06:10,200
Speaker 4: might follow you on multiple platforms but not see you

1405
01:06:10,280 --> 01:06:12,280
Speaker 4: on every platform because of the way the algorithm works.

1406
01:06:13,360 --> 01:06:15,160
Speaker 4: So you have to be on all six major platforms.

1407
01:06:16,040 --> 01:06:18,240
Speaker 4: You have to have your own website, so it's easy

1408
01:06:18,240 --> 01:06:19,920
Speaker 4: if I want to go down the rabbit holes, I'm like,

1409
01:06:19,920 --> 01:06:22,320
Speaker 4: oh man, I really like your content. I really want

1410
01:06:22,320 --> 01:06:25,160
Speaker 4: to buy from EIL University. I need to be able

1411
01:06:25,200 --> 01:06:27,280
Speaker 4: to go to that website, that landing page and make

1412
01:06:27,320 --> 01:06:28,280
Speaker 4: a decision.

1413
01:06:29,240 --> 01:06:30,520
Speaker 3: Your purchase order.

1414
01:06:30,920 --> 01:06:33,080
Speaker 4: The way to buy your ad to carte has to

1415
01:06:33,120 --> 01:06:36,520
Speaker 4: be what's called above the fold, meaning if I go

1416
01:06:36,640 --> 01:06:40,080
Speaker 4: to university, for example, on the top of the website.

1417
01:06:40,120 --> 01:06:41,680
Speaker 4: If I'm on my phone, it should be on the

1418
01:06:41,760 --> 01:06:43,760
Speaker 4: very first page. It's called above the fold. If I

1419
01:06:43,800 --> 01:06:46,439
Speaker 4: have to scroll even a little bit, your engagement's way down,

1420
01:06:46,480 --> 01:06:49,720
Speaker 4: your conversion rates way down even to scroll, which takes

1421
01:06:49,760 --> 01:06:52,920
Speaker 4: me no effort besides doing this above the fold. So

1422
01:06:52,960 --> 01:06:54,920
Speaker 4: if you guys are building it, you need to have

1423
01:06:54,960 --> 01:07:00,240
Speaker 4: your website, your social media, your bio, your photo, everything seamless. Yes,

1424
01:07:00,960 --> 01:07:05,439
Speaker 4: because we as a community have add and it's getting worse.

1425
01:07:06,280 --> 01:07:09,720
Speaker 4: The reason that vine and TikTok and short form video

1426
01:07:09,760 --> 01:07:12,640
Speaker 4: YouTube shorts. It's called YouTube shorts for reason because we

1427
01:07:12,680 --> 01:07:16,200
Speaker 4: have a short attention span. Because of that, you've got

1428
01:07:16,240 --> 01:07:17,959
Speaker 4: to make it very simple. When someone sees your social

1429
01:07:18,000 --> 01:07:20,880
Speaker 4: media on every platform, they see your website, or they

1430
01:07:20,880 --> 01:07:22,880
Speaker 4: see your checkout page. It has to be easy to

1431
01:07:22,880 --> 01:07:25,760
Speaker 4: buy from you. You can't have just one option. You

1432
01:07:25,800 --> 01:07:29,440
Speaker 4: need to have Apple pay or bitcoin or cash app,

1433
01:07:30,000 --> 01:07:31,680
Speaker 4: any way that they can pay you. You should be

1434
01:07:31,680 --> 01:07:33,960
Speaker 4: able to accept money. Too often people have one way

1435
01:07:33,960 --> 01:07:36,120
Speaker 4: to check out. You've got to have multiple options for

1436
01:07:36,200 --> 01:07:40,200
Speaker 4: the payment processing different That part is super super important.

1437
01:07:40,400 --> 01:07:42,120
Speaker 4: If you have a high ticket, like you're selling a

1438
01:07:42,160 --> 01:07:44,920
Speaker 4: course thousand dollars or more, you need to have something

1439
01:07:44,960 --> 01:07:47,720
Speaker 4: that allows you, like a fan basis type company that

1440
01:07:47,760 --> 01:07:50,240
Speaker 4: allows you to do payments, that allows you to for

1441
01:07:50,280 --> 01:07:52,600
Speaker 4: people to pay you one hundred bucks a month instead

1442
01:07:52,600 --> 01:07:55,640
Speaker 4: of a thousand bucks up front, for example. You need

1443
01:07:55,640 --> 01:07:58,000
Speaker 4: these things to happen because you need to act as

1444
01:07:58,000 --> 01:08:01,040
Speaker 4: if they're going to buy from you, and we know

1445
01:08:01,640 --> 01:08:03,919
Speaker 4: if there's any friction, it's unlikely we're going to buy.

1446
01:08:04,240 --> 01:08:05,640
Speaker 3: What do you do when you go and you add the.

1447
01:08:05,680 --> 01:08:08,160
Speaker 4: Cart and there's some pop up and this happened, that happens,

1448
01:08:08,840 --> 01:08:12,160
Speaker 4: you exit, you leave. You have to have no friction

1449
01:08:12,280 --> 01:08:14,520
Speaker 4: for someone to purchase from you, and so this is

1450
01:08:14,520 --> 01:08:17,120
Speaker 4: super important. So when someone first sees you, it's easy

1451
01:08:17,160 --> 01:08:19,920
Speaker 4: to understand who you are. When they first see you,

1452
01:08:20,760 --> 01:08:23,200
Speaker 4: something's appealing about it. So your bio should have some

1453
01:08:23,280 --> 01:08:25,920
Speaker 4: highlights in it what you've done or what you care about.

1454
01:08:26,960 --> 01:08:28,439
Speaker 4: When they actually take the step to go to your

1455
01:08:28,479 --> 01:08:30,639
Speaker 4: website or click your link, or click on your stories

1456
01:08:30,840 --> 01:08:32,960
Speaker 4: and go to one to make a purchase decision, they

1457
01:08:32,960 --> 01:08:35,439
Speaker 4: have to make a decision right away. If someone has

1458
01:08:35,479 --> 01:08:39,639
Speaker 4: come to your website to make a purchasing decision, you've

1459
01:08:39,680 --> 01:08:41,360
Speaker 4: got to offer it right at the very beginning above

1460
01:08:41,360 --> 01:08:45,720
Speaker 4: the fold. Below that you're then justifying who you are,

1461
01:08:45,760 --> 01:08:48,080
Speaker 4: why this should buy from you. Buy my fitness course,

1462
01:08:48,479 --> 01:08:51,160
Speaker 4: buy my stock training course, buy my credit repair course,

1463
01:08:51,200 --> 01:08:53,439
Speaker 4: whatever that thing is. You've got to explain all that

1464
01:08:53,479 --> 01:08:55,680
Speaker 4: below the option because a lot of people are going

1465
01:08:55,720 --> 01:08:59,360
Speaker 4: there ready to make a purchase. So the long winuted

1466
01:08:59,400 --> 01:09:02,439
Speaker 4: answer is setting up shop, making it very easy to

1467
01:09:02,479 --> 01:09:04,800
Speaker 4: find you. Once they found you, make it easy to

1468
01:09:04,800 --> 01:09:06,880
Speaker 4: make a decision once they made a decision, make it

1469
01:09:06,920 --> 01:09:07,760
Speaker 4: really easy to pay you.

1470
01:09:08,840 --> 01:09:10,760
Speaker 3: This is a tricky part because.

1471
01:09:12,360 --> 01:09:14,160
Speaker 1: Before that, it's like you have to build a relationship,

1472
01:09:14,200 --> 01:09:17,280
Speaker 1: you have to build a community. But you don't want

1473
01:09:17,320 --> 01:09:21,200
Speaker 1: to always sound like it's transactional. No, So like, how

1474
01:09:21,080 --> 01:09:22,479
Speaker 1: does one balance that?

1475
01:09:22,640 --> 01:09:26,200
Speaker 4: Yep, So the famous Gary Vee line the jab jab

1476
01:09:26,320 --> 01:09:29,719
Speaker 4: jab right hook that book. That concept is very good.

1477
01:09:30,040 --> 01:09:32,599
Speaker 4: The job job jab right hook concept is Monday, you're

1478
01:09:32,640 --> 01:09:36,080
Speaker 4: posting fitness. Tuesday, you're posting with your dogs. Wednesday you're

1479
01:09:36,080 --> 01:09:38,720
Speaker 4: posting fitness and with your kids. Thursday. By the way,

1480
01:09:38,760 --> 01:09:41,120
Speaker 4: I have this program. I can help you lose fifteen

1481
01:09:41,120 --> 01:09:44,320
Speaker 4: pounds in six months by my course. Friday, you're posting

1482
01:09:44,320 --> 01:09:46,680
Speaker 4: with your friends going out to the club. Saturday you're

1483
01:09:46,680 --> 01:09:50,320
Speaker 4: posting hiking and yoga. Sunday. By the way, guys, guess what,

1484
01:09:50,640 --> 01:09:53,920
Speaker 4: I have a fifty percent off by my course, posting

1485
01:09:53,920 --> 01:09:56,639
Speaker 4: from church at one pm, have your Sunday night. Blah

1486
01:09:56,680 --> 01:09:59,680
Speaker 4: blah blah. Monday you're posting. The job job jab is

1487
01:10:00,080 --> 01:10:04,080
Speaker 4: posting your content, teaching them, making them laugh, showing your lifestyle,

1488
01:10:04,160 --> 01:10:07,479
Speaker 4: making them buy into you. Because there's hundreds of thousand

1489
01:10:07,520 --> 01:10:10,400
Speaker 4: people selling the same exact type of fitness course, hundreds

1490
01:10:10,400 --> 01:10:12,639
Speaker 4: of thousand people can offer how to lose fifteen pounds

1491
01:10:12,680 --> 01:10:15,720
Speaker 4: and six months, lots of options for that. They are

1492
01:10:15,760 --> 01:10:18,479
Speaker 4: buying into you. And the way to build you is

1493
01:10:18,520 --> 01:10:20,639
Speaker 4: to make people want to listen to you. They want

1494
01:10:20,640 --> 01:10:23,200
Speaker 4: to watch you. The reason we buy from certain characters

1495
01:10:23,200 --> 01:10:25,800
Speaker 4: and the reason we buy certain products or programs is

1496
01:10:25,800 --> 01:10:29,120
Speaker 4: we like that person, that storyline. We have this in

1497
01:10:29,160 --> 01:10:33,879
Speaker 4: our minds, something about their story. Us as humans remember stories.

1498
01:10:34,200 --> 01:10:36,920
Speaker 4: We all know fifty cent got shot nine times. Why

1499
01:10:37,080 --> 01:10:39,720
Speaker 4: we all know Litla Wayne's greatest rapper alive. They tell

1500
01:10:39,800 --> 01:10:43,320
Speaker 4: us it in the songs on social That's burn into

1501
01:10:43,360 --> 01:10:46,360
Speaker 4: our minds. There's a storyline to them, and because of that,

1502
01:10:46,479 --> 01:10:49,799
Speaker 4: we want to buy their products. And the products is fungible.

1503
01:10:49,840 --> 01:10:53,120
Speaker 4: It could be anything, whether they're selling vitamin water, whether

1504
01:10:53,120 --> 01:10:55,360
Speaker 4: they're selling products, or they're selling movies and TV shows

1505
01:10:55,360 --> 01:10:57,800
Speaker 4: like Power. We think of fifty cent for different parts

1506
01:10:57,800 --> 01:11:01,120
Speaker 4: of his brand, but we remember this famous thing from

1507
01:11:01,200 --> 01:11:03,280
Speaker 4: twenty five years ago about him getting shot nine times.

1508
01:11:03,400 --> 01:11:05,840
Speaker 4: That is a story that we are bought into. And

1509
01:11:05,920 --> 01:11:09,000
Speaker 4: so when you think about certain characters, you have to

1510
01:11:09,040 --> 01:11:12,639
Speaker 4: build that brand up. The way that you build community

1511
01:11:12,680 --> 01:11:15,759
Speaker 4: is that you are teaching them, making them laugh, showing

1512
01:11:15,760 --> 01:11:18,599
Speaker 4: them something interesting, or showing them something timely. It's four

1513
01:11:18,640 --> 01:11:23,200
Speaker 4: things funny, interesting, something timely, or something and also in

1514
01:11:24,080 --> 01:11:27,240
Speaker 4: their space, meaning can it be something that's going to

1515
01:11:27,280 --> 01:11:30,080
Speaker 4: help them in their life. If it's not, they might

1516
01:11:30,120 --> 01:11:31,840
Speaker 4: refer you to someone. They're never going to buy from you.

1517
01:11:32,920 --> 01:11:34,559
Speaker 4: If you teach them something, they will afford it to

1518
01:11:34,600 --> 01:11:37,400
Speaker 4: their friends. They'll repost you, they will buy into you.

1519
01:11:38,240 --> 01:11:41,120
Speaker 4: If you make things about yourself, they will not think

1520
01:11:41,120 --> 01:11:42,720
Speaker 4: about you in the community because they're thinking of you

1521
01:11:42,720 --> 01:11:46,240
Speaker 4: as selfish. If you are teaching people and making them laugh,

1522
01:11:46,600 --> 01:11:50,240
Speaker 4: you guys obviously are teaching people invest best university, etc.

1523
01:11:50,800 --> 01:11:53,160
Speaker 4: Because of that, you have very passionate people that will

1524
01:11:53,200 --> 01:11:57,200
Speaker 4: buy from you, very passionate because day after day you're

1525
01:11:57,200 --> 01:11:59,679
Speaker 4: teaching them about stock market, how to invest, how to trade,

1526
01:11:59,680 --> 01:12:03,120
Speaker 4: your showing them other characters through your podcast. You guys

1527
01:12:03,160 --> 01:12:04,960
Speaker 4: are the perfect example. That's why I'm always so passionate

1528
01:12:04,960 --> 01:12:07,760
Speaker 4: about your brand. Over these years, I've been obsessed with

1529
01:12:07,800 --> 01:12:10,320
Speaker 4: what you guys are doing. You're throwing these live events,

1530
01:12:10,600 --> 01:12:13,280
Speaker 4: you're teaching people, and the butterfly effect.

1531
01:12:12,960 --> 01:12:14,200
Speaker 3: Is far greater than you'll ever know.

1532
01:12:15,320 --> 01:12:17,240
Speaker 4: When you teach people and they go out there and

1533
01:12:17,240 --> 01:12:18,960
Speaker 4: make their own money, or they build their own business

1534
01:12:19,000 --> 01:12:21,200
Speaker 4: and they open up their four restaurants in their community.

1535
01:12:21,600 --> 01:12:24,000
Speaker 4: That creates jobs, that creates things in their community and

1536
01:12:24,040 --> 01:12:26,799
Speaker 4: their city. To me, it's almost like a form of charity.

1537
01:12:27,439 --> 01:12:29,320
Speaker 4: But what you guys are doing almost has a form

1538
01:12:29,320 --> 01:12:30,960
Speaker 4: of charity too, it because you're creating people to make

1539
01:12:31,000 --> 01:12:33,920
Speaker 4: their own money far greater than you'll ever know. Twenty

1540
01:12:33,960 --> 01:12:36,880
Speaker 4: five thousand people go to invest Fest, six hundred them

1541
01:12:36,880 --> 01:12:39,240
Speaker 4: go out and create businesses, make partnerships and deals. Two

1542
01:12:39,320 --> 01:12:41,080
Speaker 4: hundred of them that start dating and creating babies and

1543
01:12:41,080 --> 01:12:43,720
Speaker 4: get married there. The butterfly effect of live events and

1544
01:12:43,800 --> 01:12:46,959
Speaker 4: teaching is why you have such a strong passionate community.

1545
01:12:47,120 --> 01:12:48,679
Speaker 4: That's also why I've been one of your biggest fans

1546
01:12:48,720 --> 01:12:50,880
Speaker 4: watching you guys, because of the butterfly effect of what

1547
01:12:50,920 --> 01:12:54,000
Speaker 4: it does. Everything I just said, Think about the emotion

1548
01:12:54,080 --> 01:12:56,080
Speaker 4: of how I said it. It's because I am a

1549
01:12:56,120 --> 01:12:59,000
Speaker 4: follower of you guys. I've been learning from you guys.

1550
01:12:59,040 --> 01:13:01,120
Speaker 4: I've watched what you guys do, and so I'm the

1551
01:13:01,120 --> 01:13:03,280
Speaker 4: perfect example of I would buy from you because I've

1552
01:13:03,280 --> 01:13:05,120
Speaker 4: watched what you do for other people, and I've watched

1553
01:13:05,120 --> 01:13:08,080
Speaker 4: where you taught me. Anyone that's listening can create that

1554
01:13:08,120 --> 01:13:11,639
Speaker 4: same thing, only if they're actually really good at it.

1555
01:13:12,600 --> 01:13:14,120
Speaker 4: You have to be really good at real estate to

1556
01:13:14,120 --> 01:13:15,880
Speaker 4: treat real estate. You have to be really good at

1557
01:13:15,920 --> 01:13:18,519
Speaker 4: fitness and helping someone lose fifteen pounds because you actually

1558
01:13:18,520 --> 01:13:22,680
Speaker 4: know how to do it. Competence leads to confidence. If

1559
01:13:22,720 --> 01:13:24,960
Speaker 4: you get really smart and really grand learn and get

1560
01:13:25,000 --> 01:13:27,479
Speaker 4: really good at a topic, whether it's stock trading, creditor

1561
01:13:27,479 --> 01:13:31,120
Speaker 4: pair fitness, health, etc. People will believe you and people

1562
01:13:31,120 --> 01:13:33,320
Speaker 4: will buy from you. But you have to get really

1563
01:13:33,360 --> 01:13:34,800
Speaker 4: good at it. You cannot fake it till you make

1564
01:13:34,840 --> 01:13:36,320
Speaker 4: and you have to actually good at it.

1565
01:13:37,120 --> 01:13:39,840
Speaker 2: Before we leave, talk about events. Talk about your events.

1566
01:13:40,160 --> 01:13:40,800
Speaker 3: You do vents.

1567
01:13:41,040 --> 01:13:43,599
Speaker 2: Yeah, you recently just did an event, right, oh yeah,

1568
01:13:43,960 --> 01:13:46,400
Speaker 2: So talk about that as far as how you got

1569
01:13:46,439 --> 01:13:48,559
Speaker 2: into the event space, how you've scaled that, and your

1570
01:13:49,080 --> 01:13:51,160
Speaker 2: thought process around doing events.

1571
01:13:51,600 --> 01:13:54,120
Speaker 4: So I throw forty two events a year and I

1572
01:13:54,200 --> 01:13:59,400
Speaker 4: call it free, cheap, affordable, holy shit. So free is

1573
01:13:59,439 --> 01:14:02,720
Speaker 4: elevator and totally free throwing a fifty eight times three

1574
01:14:02,800 --> 01:14:05,160
Speaker 4: hundred to one thousand guests to pop up event. So

1575
01:14:05,200 --> 01:14:07,160
Speaker 4: we don't tell anybody until few days before it goes

1576
01:14:07,160 --> 01:14:12,160
Speaker 4: because it's free. Cheap is Aspire tours like one hundred

1577
01:14:12,160 --> 01:14:14,320
Speaker 4: bucks to five hundred bucks. Those events are twelve times

1578
01:14:14,360 --> 01:14:16,519
Speaker 4: around the country. I have what's called the Man in

1579
01:14:16,520 --> 01:14:18,840
Speaker 4: the Arena Tour. It's all men's event. We get a

1580
01:14:18,840 --> 01:14:21,439
Speaker 4: couple thousand men in their one day intense experience with

1581
01:14:21,560 --> 01:14:24,479
Speaker 4: bringing David Goggins and bringing very intense to help men

1582
01:14:24,520 --> 01:14:27,200
Speaker 4: get better and stronger for their households and communities. One

1583
01:14:27,240 --> 01:14:29,360
Speaker 4: hundred bucks to five hundred bucks. So that's the cheap,

1584
01:14:29,400 --> 01:14:34,680
Speaker 4: affordable type affordable. On the mastermind side is we do

1585
01:14:34,720 --> 01:14:36,960
Speaker 4: like two K to five K boot camps. We do

1586
01:14:37,000 --> 01:14:39,640
Speaker 4: a twenty k mastermind like things that are affordable to

1587
01:14:39,680 --> 01:14:41,800
Speaker 4: help people really grow their business that are already doing

1588
01:14:42,120 --> 01:14:45,360
Speaker 4: a million, two million, five million, Holy shit, is I

1589
01:14:45,400 --> 01:14:48,120
Speaker 4: have one called one hundred million Mastermind Experience. It's one

1590
01:14:48,200 --> 01:14:50,800
Speaker 4: hundred thousand dollars per person to one hundred people that

1591
01:14:50,880 --> 01:14:53,760
Speaker 4: have do ten million or more in revenue. Though that's

1592
01:14:53,920 --> 01:14:55,800
Speaker 4: my seventh theear coming up in January's my seventh year

1593
01:14:55,840 --> 01:14:58,320
Speaker 4: of throwing that event. That also started back in that

1594
01:14:58,360 --> 01:15:01,160
Speaker 4: story of the hiring the CEO. I started it right

1595
01:15:01,200 --> 01:15:04,120
Speaker 4: after I hired the CEO one hundred thousand dollars per person.

1596
01:15:04,280 --> 01:15:07,040
Speaker 4: I sold one hundred spots in two months. That's ten

1597
01:15:07,080 --> 01:15:09,160
Speaker 4: million dollars in revenue. So I thought it was too

1598
01:15:09,160 --> 01:15:11,360
Speaker 4: expensive to hire that CEO. But it changed my life

1599
01:15:11,400 --> 01:15:14,759
Speaker 4: because I created this mastermind from finally having more time.

1600
01:15:15,880 --> 01:15:18,040
Speaker 4: The live events, to me, is something I'll be doing

1601
01:15:18,320 --> 01:15:20,559
Speaker 4: for many, many years, and live events will be more

1602
01:15:20,560 --> 01:15:23,639
Speaker 4: important than ever. You heard recently the owner of Endeavor

1603
01:15:23,880 --> 01:15:26,519
Speaker 4: and Gary VeVe keep talking about it and Elon Musk.

1604
01:15:27,840 --> 01:15:31,120
Speaker 4: Live events will be the only true commodity soon because

1605
01:15:31,680 --> 01:15:33,880
Speaker 4: if people don't have to work as much, or people

1606
01:15:34,200 --> 01:15:36,360
Speaker 4: their jobs give them more time, they're gonna go to

1607
01:15:36,400 --> 01:15:39,080
Speaker 4: live events more than ever. If they're scrolling through and

1608
01:15:39,120 --> 01:15:42,360
Speaker 4: dealing with AI and social media too much, in person

1609
01:15:42,680 --> 01:15:45,280
Speaker 4: becomes the true commodity. People are gonna go to events

1610
01:15:45,320 --> 01:15:48,360
Speaker 4: more than ever. So I've quadrupled down on events. I

1611
01:15:48,439 --> 01:15:50,960
Speaker 4: partnered with events dot COM's huge company at San Diego.

1612
01:15:51,920 --> 01:15:54,280
Speaker 4: I'm throwing these forty two events a year as often

1613
01:15:54,320 --> 01:15:57,960
Speaker 4: as I can because I truly believe that people need this.

1614
01:15:58,439 --> 01:16:00,680
Speaker 4: They need to come together, they need to to invest best,

1615
01:16:00,720 --> 01:16:02,240
Speaker 4: they need to come to these events, and so I'm

1616
01:16:02,280 --> 01:16:03,519
Speaker 4: going to keep doing these events for the rest of

1617
01:16:03,520 --> 01:16:03,960
Speaker 4: my life.

1618
01:16:04,560 --> 01:16:08,160
Speaker 3: Incredible. You talked about before the Who's Your Daddy thing?

1619
01:16:08,320 --> 01:16:11,960
Speaker 1: Yep, So as a Yankee guy, we we know two

1620
01:16:12,040 --> 01:16:15,720
Speaker 1: thousand and three, Pedro says that just specistic.

1621
01:16:16,960 --> 01:16:17,639
Speaker 3: How did that come?

1622
01:16:17,920 --> 01:16:19,680
Speaker 4: It was an interesting scenario because I loved it right.

1623
01:16:19,720 --> 01:16:22,400
Speaker 4: It was on the cover Revery newspaper, magazine, television. It

1624
01:16:22,439 --> 01:16:24,639
Speaker 4: was like chanting, Who's your Daddy?

1625
01:16:24,720 --> 01:16:25,360
Speaker 3: Like it was great.

1626
01:16:27,360 --> 01:16:29,920
Speaker 4: But I do own the trademarks, and I owned all

1627
01:16:30,000 --> 01:16:32,439
Speaker 4: the clothing, the brands. I own it for barbecue sets

1628
01:16:32,439 --> 01:16:36,240
Speaker 4: and physical products, greeting cards, paper everything, sixteen different classes,

1629
01:16:36,680 --> 01:16:39,080
Speaker 4: three hundred products. And so I went to the MLB.

1630
01:16:39,160 --> 01:16:41,599
Speaker 4: I'm like, I want you to do this. This is great,

1631
01:16:42,160 --> 01:16:44,000
Speaker 4: but I'm at your stadium and you're selling the shirts.

1632
01:16:44,240 --> 01:16:47,240
Speaker 4: You can't do that, right unless you give me a percentage,

1633
01:16:47,880 --> 01:16:49,800
Speaker 4: And there basically told me to buzz off, like I'm

1634
01:16:49,840 --> 01:16:52,360
Speaker 4: just a little kid. I came back, I'm like, no, no, really,

1635
01:16:52,400 --> 01:16:54,640
Speaker 4: like we're doing tens of millions dollars in sales. I

1636
01:16:54,640 --> 01:16:56,479
Speaker 4: wasn't public yet, It's a couple of years before I

1637
01:16:56,520 --> 01:17:00,000
Speaker 4: went public. You were actually impacting our business. You're actually

1638
01:17:00,120 --> 01:17:02,880
Speaker 4: hurting us. You can't do that, and so they ended

1639
01:17:02,920 --> 01:17:06,639
Speaker 4: up selling. So it worked out okay. But I basically said,

1640
01:17:07,560 --> 01:17:10,000
Speaker 4: whatever you're selling, we want six percent of gross sales.

1641
01:17:10,880 --> 01:17:13,160
Speaker 4: They are already such an expensive product that we kind

1642
01:17:13,160 --> 01:17:15,439
Speaker 4: of fit into their model. They changed their shirts from

1643
01:17:15,439 --> 01:17:17,920
Speaker 4: like back then it was twenty six dollars, they changed

1644
01:17:17,960 --> 01:17:21,400
Speaker 4: the twenty nine to basically afford us. And that's all

1645
01:17:21,400 --> 01:17:23,920
Speaker 4: that ended up happening, is that they were basically saying

1646
01:17:23,960 --> 01:17:25,200
Speaker 4: they were gonna sue U. It would take two or

1647
01:17:25,200 --> 01:17:27,320
Speaker 4: three years, and they're gonna crush us. I said, I

1648
01:17:27,320 --> 01:17:30,640
Speaker 4: don't mind spending millions dollars to fight you because I

1649
01:17:30,720 --> 01:17:32,240
Speaker 4: know how important this is, and I don't know if

1650
01:17:32,240 --> 01:17:34,040
Speaker 4: this is going to be a brand for years. I

1651
01:17:34,120 --> 01:17:35,640
Speaker 4: knew my brand has been around for many years. I

1652
01:17:35,640 --> 01:17:37,000
Speaker 4: didn't know if they were going to keep doing this,

1653
01:17:38,080 --> 01:17:39,960
Speaker 4: and if I didn't stop them, they could just keep

1654
01:17:40,000 --> 01:17:41,960
Speaker 4: selling it year after year, which could have truly hurt

1655
01:17:41,960 --> 01:17:44,640
Speaker 4: the business. And so luckily they ended up selling and

1656
01:17:44,680 --> 01:17:46,439
Speaker 4: it worked out okay. And then we lost to the

1657
01:17:46,479 --> 01:17:48,559
Speaker 4: Red Sox in two thousand and four. Yeah, we want

1658
01:17:48,560 --> 01:17:49,439
Speaker 4: their daddies anymore?

1659
01:17:51,680 --> 01:17:53,200
Speaker 2: What about the philanthropyeople are.

1660
01:17:53,560 --> 01:17:54,679
Speaker 3: That's my true obsession.

1661
01:17:56,160 --> 01:17:58,960
Speaker 4: So I throw the world's largest toy drive that's happening

1662
01:17:59,040 --> 01:18:02,840
Speaker 4: right the second our twelfth year. I self fund the

1663
01:18:02,840 --> 01:18:05,040
Speaker 4: whole thing because it's my passion. I do one on

1664
01:18:05,040 --> 01:18:08,240
Speaker 4: one coaching people wired to charity instead of wired to me,

1665
01:18:08,439 --> 01:18:10,599
Speaker 4: so I can get even more capital to put into

1666
01:18:10,640 --> 01:18:14,200
Speaker 4: the toy drives. This year, we're doing almost a quarter

1667
01:18:14,200 --> 01:18:16,120
Speaker 4: of a million toys. We're at two hundred and ten

1668
01:18:16,120 --> 01:18:19,240
Speaker 4: thousand right now, three cities to go. I fly around

1669
01:18:19,280 --> 01:18:23,280
Speaker 4: like a psychopath to ten cities in seventeen days, and

1670
01:18:23,360 --> 01:18:25,479
Speaker 4: I try to find partners or big venues to host

1671
01:18:25,479 --> 01:18:29,240
Speaker 4: these toy drives. And so we got Allen iverson in Virginia.

1672
01:18:29,720 --> 01:18:32,800
Speaker 4: We did Raiders Stadium, Miami Heat Arena. Like, we're getting

1673
01:18:32,800 --> 01:18:35,320
Speaker 4: these big venues to do these toy drives, and my

1674
01:18:35,439 --> 01:18:37,439
Speaker 4: goal is to get other people to host their.

1675
01:18:37,360 --> 01:18:38,280
Speaker 3: Own toy drives.

1676
01:18:38,479 --> 01:18:41,400
Speaker 4: I don't really post donate to us, or go buy

1677
01:18:41,439 --> 01:18:43,320
Speaker 4: your own toys. Go get out toys in your own community.

1678
01:18:43,560 --> 01:18:46,320
Speaker 4: You can replicate the same way we're doing it. When

1679
01:18:46,320 --> 01:18:48,080
Speaker 4: I first started, there were twelve years ago, there were

1680
01:18:48,080 --> 01:18:50,840
Speaker 4: just eight of us on the floor wrapping toys. Now

1681
01:18:50,880 --> 01:18:52,799
Speaker 4: we get a thousand two thousand and three thousand families

1682
01:18:52,800 --> 01:18:55,320
Speaker 4: per city to come pick up toys and then we

1683
01:18:55,400 --> 01:18:58,439
Speaker 4: donate to the Boys and Girls Club or the city

1684
01:18:58,479 --> 01:19:01,640
Speaker 4: of Watts Black Sam just did an event. We just

1685
01:19:01,640 --> 01:19:04,000
Speaker 4: donated a couple thousand toys to him. Like I give

1686
01:19:04,000 --> 01:19:07,160
Speaker 4: it to the communities to other people's toy drives. So

1687
01:19:07,360 --> 01:19:10,720
Speaker 4: someone's doing it in their community, so we'll donate the

1688
01:19:10,760 --> 01:19:13,400
Speaker 4: five or ten toy drives. We're doing it for Tony

1689
01:19:13,479 --> 01:19:17,599
Speaker 4: Tonge's the Coaches, his charity. He's starting a big toy drive.

1690
01:19:18,040 --> 01:19:19,920
Speaker 4: I just find people that are throwing their own toy

1691
01:19:20,000 --> 01:19:21,840
Speaker 4: drives and then we'll give it to them to go

1692
01:19:21,840 --> 01:19:26,200
Speaker 4: give out. So boys and Girls clubs, churches, other toy drives,

1693
01:19:26,280 --> 01:19:29,240
Speaker 4: or people can come to us in person. I keep

1694
01:19:29,280 --> 01:19:31,640
Speaker 4: doing ten cities because I'm obsessed with it. When you

1695
01:19:31,680 --> 01:19:34,679
Speaker 4: see the reaction from these children and also the relief

1696
01:19:34,720 --> 01:19:36,920
Speaker 4: on the parents to get toys that they don't have

1697
01:19:36,960 --> 01:19:40,120
Speaker 4: to buy. Now, that's why I'm putting in some you know,

1698
01:19:40,160 --> 01:19:41,760
Speaker 4: three weeks of my life every year to go out

1699
01:19:41,800 --> 01:19:44,760
Speaker 4: and physically go in person to do these love it.

1700
01:19:45,720 --> 01:19:48,719
Speaker 2: Appreciate you, Appreciate you taking your time. A lot of gyms,

1701
01:19:48,760 --> 01:19:53,439
Speaker 2: a lot of information, definitely, any last words or yeah,

1702
01:19:53,560 --> 01:19:55,600
Speaker 2: social and any you know thing that you want to

1703
01:19:55,640 --> 01:19:56,559
Speaker 2: leave the audience with.

1704
01:19:57,439 --> 01:19:59,880
Speaker 4: I mean, the main thing I'll say is just get started.

1705
01:20:00,640 --> 01:20:02,920
Speaker 4: You have access to the world now from your cell phone.

1706
01:20:03,360 --> 01:20:06,120
Speaker 4: The platforms are all free and cheap. Social media is

1707
01:20:06,160 --> 01:20:08,200
Speaker 4: free to do. You've got the power of the world

1708
01:20:08,200 --> 01:20:11,000
Speaker 4: on your phone. Creating content is very real. I've watched

1709
01:20:11,040 --> 01:20:13,800
Speaker 4: it changed lives. And when you're listening and learning from

1710
01:20:13,800 --> 01:20:16,519
Speaker 4: guys like you, like, it's just you're getting the fast

1711
01:20:16,520 --> 01:20:20,400
Speaker 4: forward button to success, not just of what to do,

1712
01:20:20,520 --> 01:20:22,760
Speaker 4: but of what not to do and the things that

1713
01:20:22,760 --> 01:20:24,519
Speaker 4: you can help people avoid. And that's why again so

1714
01:20:24,520 --> 01:20:26,960
Speaker 4: passionate about you guys in your brand is like you're

1715
01:20:27,000 --> 01:20:29,840
Speaker 4: literally changing lives and you don't even realize the mass effect.

1716
01:20:29,880 --> 01:20:31,320
Speaker 4: You might know the stories that are in your head

1717
01:20:31,320 --> 01:20:33,400
Speaker 4: and you're like, damn no, I know, you don't realize

1718
01:20:33,439 --> 01:20:36,120
Speaker 4: how big it actually is. Because when you change a household,

1719
01:20:36,160 --> 01:20:38,439
Speaker 4: you change a community, you help someone go make on

1720
01:20:38,439 --> 01:20:40,120
Speaker 4: a hundred to un are grand a year, it literally

1721
01:20:40,200 --> 01:20:43,280
Speaker 4: changes that ecosystem. It changes their kids going to college

1722
01:20:43,360 --> 01:20:45,200
Speaker 4: or not. It changes how they live, how they eat,

1723
01:20:45,240 --> 01:20:47,760
Speaker 4: how they breathe, do their kids go to like the

1724
01:20:47,800 --> 01:20:50,160
Speaker 4: things that happen in those communities, and so to me

1725
01:20:50,840 --> 01:20:54,120
Speaker 4: investing in knowledge and teaching those things that I do

1726
01:20:54,200 --> 01:20:55,960
Speaker 4: and the things that you guys do on a grand scale.

1727
01:20:56,960 --> 01:20:59,760
Speaker 4: That's my passion. Like listening to this will change people's lives.

1728
01:21:00,720 --> 01:21:01,360
Speaker 3: Appreciate it.

1729
01:21:01,400 --> 01:21:03,040
Speaker 2: There you have it, ladies and gentlemen. We'll see you

1730
01:21:03,120 --> 01:21:03,800
Speaker 2: guys next week.

1731
01:21:03,840 --> 01:21:05,439
Speaker 3: Please ernerds, what's up?

1732
01:21:05,520 --> 01:21:08,000
Speaker 1: You ever walk into a small business and everything just

1733
01:21:08,160 --> 01:21:11,320
Speaker 1: works like the checkout is fast, their seats are digital,

1734
01:21:11,840 --> 01:21:14,840
Speaker 1: tipping is a breeze, and you're out the door before

1735
01:21:14,840 --> 01:21:19,000
Speaker 1: the line even builds odds are they're using Square. We

1736
01:21:19,160 --> 01:21:21,720
Speaker 1: love supporting businesses that run on Square because it just

1737
01:21:21,720 --> 01:21:24,960
Speaker 1: feels seamless. Whether it's a local coffee shop, a vendor

1738
01:21:25,000 --> 01:21:27,280
Speaker 1: at a pop up market, or even one of our

1739
01:21:27,320 --> 01:21:31,000
Speaker 1: merch partners. Square makes it easy for them to take payments,

1740
01:21:31,200 --> 01:21:34,960
Speaker 1: manage inventory, and run their business with confidence, all from

1741
01:21:35,040 --> 01:21:37,840
Speaker 1: one simple system. One of the things we love most

1742
01:21:37,920 --> 01:21:41,760
Speaker 1: is seeing neighborhood businesses level up. Business West Indian spot

1743
01:21:41,840 --> 01:21:44,880
Speaker 1: writing our community that started with a small takeout counter.

1744
01:21:45,320 --> 01:21:48,000
Speaker 1: Now with Square they've been able to expand into a

1745
01:21:48,040 --> 01:21:51,719
Speaker 1: full sit down restaurant and even started catering events across

1746
01:21:51,800 --> 01:21:54,760
Speaker 1: the city. That's the kind of growth that inspires us,

1747
01:21:55,000 --> 01:21:58,200
Speaker 1: and it's powered by Square. Square is built for all

1748
01:21:58,240 --> 01:22:01,280
Speaker 1: types of businesses, from the corner bagel shop that turned

1749
01:22:01,280 --> 01:22:04,639
Speaker 1: into a local chain, to the specialty market with thousands

1750
01:22:04,640 --> 01:22:07,479
Speaker 1: of unique items, to the stylist who's been holding you

1751
01:22:07,560 --> 01:22:10,599
Speaker 1: down for years. If you're a business owner or even

1752
01:22:10,720 --> 01:22:14,240
Speaker 1: just thinking about launching something soon, Square is hands down

1753
01:22:14,240 --> 01:22:16,599
Speaker 1: one of the best tools out there to help you start,

1754
01:22:16,960 --> 01:22:20,559
Speaker 1: run and grow. It's not just about payments, it's about

1755
01:22:20,560 --> 01:22:23,000
Speaker 1: giving you time back so you can focus on what

1756
01:22:23,160 --> 01:22:26,839
Speaker 1: matters most Ready. To see how Square can transform your business,

1757
01:22:27,080 --> 01:22:31,719
Speaker 1: visit Square dot com backslash, go backslash eyl to learn

1758
01:22:31,760 --> 01:22:36,960
Speaker 1: more that Square dot com backslash, go backslash eyl. Don't wait,

1759
01:22:37,280 --> 01:22:40,080
Speaker 1: don't hesitate. Let's Square handle the back end so you

1760
01:22:40,120 --> 01:22:41,759
Speaker 1: can keep pushing your vision forward.