WEBVTT - TOMS Founder on Learning New Habits and Practices

0:00:00.160 --> 0:00:03.760
<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

0:00:03.840 --> 0:00:07.360
<v Speaker 1>Kelly on Bloomberg Radio. You know, every week I feel

0:00:07.360 --> 0:00:09.200
<v Speaker 1>like Carol, we have a few conversations we're like, oh,

0:00:09.240 --> 0:00:12.080
<v Speaker 1>I'm really looking forward to this, and you know, this

0:00:12.160 --> 0:00:14.600
<v Speaker 1>is one of them, because this is a time where

0:00:14.600 --> 0:00:16.520
<v Speaker 1>we can sort of catch our breath a little bit,

0:00:16.920 --> 0:00:19.840
<v Speaker 1>think about what's going on, and look to people who

0:00:19.880 --> 0:00:22.040
<v Speaker 1>we know are smart, and really look at the world

0:00:22.280 --> 0:00:25.040
<v Speaker 1>in a holistic way. Nobody fits that better than Blake

0:00:25.079 --> 0:00:28.480
<v Speaker 1>my Cowsky. He is founder and chief shoe giver of Tom's,

0:00:28.520 --> 0:00:31.240
<v Speaker 1>co founder of Made for Joining us on the phone

0:00:31.280 --> 0:00:36.280
<v Speaker 1>from Baja, Mexico, Blake, great to have you with us. Yeah,

0:00:36.280 --> 0:00:40.040
<v Speaker 1>and nice agree with you guys today too. Alright cool, Um,

0:00:40.080 --> 0:00:42.760
<v Speaker 1>so tell us what you're First of all, I gotta

0:00:42.800 --> 0:00:45.960
<v Speaker 1>ask you, like, how are you surviving through all of this?

0:00:46.120 --> 0:00:48.600
<v Speaker 1>And you know, I trust your well and sort of

0:00:48.600 --> 0:00:52.720
<v Speaker 1>feeling healthy in your family. Yeah. So I was actually

0:00:52.760 --> 0:00:57.279
<v Speaker 1>down in Baja on a seven days silent the Pasina

0:00:57.440 --> 0:01:02.480
<v Speaker 1>Meditation retreat when the current outbreak happens. So literally I

0:01:02.560 --> 0:01:06.679
<v Speaker 1>went into silence with the world being quite normal. Uh,

0:01:06.760 --> 0:01:08.920
<v Speaker 1>and then eight days later came out in the world.

0:01:09.000 --> 0:01:12.840
<v Speaker 1>It totally changed and rather than fly back home to

0:01:12.920 --> 0:01:17.440
<v Speaker 1>Jackson hold I live, I actually uh called my ex

0:01:17.520 --> 0:01:19.840
<v Speaker 1>wife and and got her and my kids to fly

0:01:19.959 --> 0:01:23.400
<v Speaker 1>down to Box and we decided to hunker down here

0:01:24.160 --> 0:01:27.319
<v Speaker 1>for the unforseeable future, until until it's safe to come home.

0:01:27.440 --> 0:01:29.960
<v Speaker 1>So it's it's good for the kids that can be

0:01:30.040 --> 0:01:32.800
<v Speaker 1>outside of a lot. We can stay you know, very

0:01:32.959 --> 0:01:36.800
<v Speaker 1>practice social distancing and um and you know, being in

0:01:36.800 --> 0:01:39.039
<v Speaker 1>the sun and it's kind of nice. So we feel

0:01:39.120 --> 0:01:41.000
<v Speaker 1>very blessed to be down here, but doing a lot

0:01:41.000 --> 0:01:43.800
<v Speaker 1>of work down here every day, helping those in our

0:01:43.800 --> 0:01:46.080
<v Speaker 1>different communities that we live and work in, uh and

0:01:46.200 --> 0:01:48.920
<v Speaker 1>staying connected. So what was that moment, like take us

0:01:48.960 --> 0:01:51.240
<v Speaker 1>back to that moment where you know, obviously things were

0:01:51.280 --> 0:01:53.240
<v Speaker 1>brewing a little bit, but you had no idea, no

0:01:53.360 --> 0:01:56.240
<v Speaker 1>sense of like the depth of depth of it. What

0:01:56.280 --> 0:01:59.560
<v Speaker 1>was your first thought, Well, it's crazy because I had

0:01:59.560 --> 0:02:02.280
<v Speaker 1>been in the York the week before because we launched

0:02:02.320 --> 0:02:04.160
<v Speaker 1>this new company made for that I know we're going

0:02:04.200 --> 0:02:05.800
<v Speaker 1>to talk about that I've been working on for the

0:02:05.840 --> 0:02:08.280
<v Speaker 1>past couple of years. We launched it by in New

0:02:08.360 --> 0:02:11.919
<v Speaker 1>York on I think the launch date was on March fourth,

0:02:12.800 --> 0:02:14.440
<v Speaker 1>so I was in New York. I was on the

0:02:14.639 --> 0:02:16.440
<v Speaker 1>on the floor the stock has change on the fifth

0:02:16.440 --> 0:02:19.959
<v Speaker 1>and six, doing some interviews. Um. And then I left

0:02:20.040 --> 0:02:22.320
<v Speaker 1>and then went to the meditation retreat on March six.

0:02:22.440 --> 0:02:24.800
<v Speaker 1>So you know, there was some there was some turbulence

0:02:24.840 --> 0:02:27.000
<v Speaker 1>stuff going on in the in the stock market. The

0:02:27.160 --> 0:02:30.040
<v Speaker 1>Disney stock was going down, and cruise ships something like that,

0:02:30.120 --> 0:02:33.720
<v Speaker 1>but nothing about you know, a pandemic and uh. And

0:02:33.760 --> 0:02:36.160
<v Speaker 1>so I left. When I came back, I went to

0:02:36.200 --> 0:02:38.680
<v Speaker 1>the Laredo Airport, was a tiny little airport, and BA

0:02:39.560 --> 0:02:40.959
<v Speaker 1>to fly to l A and then l A to

0:02:41.280 --> 0:02:44.280
<v Speaker 1>go back home, and people were wearing masks, and I

0:02:44.360 --> 0:02:46.720
<v Speaker 1>was like WHOA. And I hadn't even checked my phone

0:02:46.800 --> 0:02:49.240
<v Speaker 1>or email and anything in eight days, and so immediately

0:02:49.240 --> 0:02:52.320
<v Speaker 1>got online and saw just this barrage of text messages

0:02:52.320 --> 0:02:54.920
<v Speaker 1>and emails asking if I was okay and where I

0:02:55.120 --> 0:02:57.280
<v Speaker 1>was and what I was doing. And I was like wow.

0:02:57.320 --> 0:02:59.600
<v Speaker 1>And then I started reading the news and and it

0:02:59.720 --> 0:03:02.079
<v Speaker 1>was just it was a very surreal experience to think

0:03:02.120 --> 0:03:05.600
<v Speaker 1>how different, uh, just in a week, and how much

0:03:05.600 --> 0:03:08.400
<v Speaker 1>I missed in a week, frankly from a news perspective

0:03:08.400 --> 0:03:10.640
<v Speaker 1>and from a you know, from the spread of the virus.

0:03:10.680 --> 0:03:13.960
<v Speaker 1>So well, that's giving a lot of perspectives. Well, that's

0:03:13.960 --> 0:03:15.840
<v Speaker 1>so true. This virus, you know, Blake is something that

0:03:16.080 --> 0:03:19.320
<v Speaker 1>moved so quickly, right, and the numbers just went from Okay,

0:03:19.320 --> 0:03:21.040
<v Speaker 1>this isn't something that we're dealing with to all of

0:03:21.080 --> 0:03:23.560
<v Speaker 1>a sudden yep, we are dealing with it. Um, really quickly,

0:03:23.800 --> 0:03:27.640
<v Speaker 1>tell us about though, your employees and everyone you know

0:03:27.680 --> 0:03:31.360
<v Speaker 1>who are working around the world on various projects. UM,

0:03:31.400 --> 0:03:36.080
<v Speaker 1>what's what's been the direct impact on them and your team? Well,

0:03:36.120 --> 0:03:39.560
<v Speaker 1>it's north perspective everyone, Um, you know kind of the

0:03:39.600 --> 0:03:42.200
<v Speaker 1>same way. I mean, you know, everyone is pretty much

0:03:42.200 --> 0:03:45.400
<v Speaker 1>sheltered and staying at home. Um, you know, whether they're

0:03:45.440 --> 0:03:48.960
<v Speaker 1>one of our aid workers and you know world Ethiopia

0:03:49.000 --> 0:03:52.480
<v Speaker 1>on the Tom's Shoes front. Um, all of our employees

0:03:52.720 --> 0:03:55.640
<v Speaker 1>were made for based in l a UM and so

0:03:56.040 --> 0:04:00.480
<v Speaker 1>they've been sheltered and staying at home. Luckily are distribution

0:04:00.520 --> 0:04:03.800
<v Speaker 1>center where we send out the wellness kit each month

0:04:03.960 --> 0:04:08.000
<v Speaker 1>or members. Um. They they are still operating. So we

0:04:08.040 --> 0:04:11.440
<v Speaker 1>are still operating getting people signed up were made for

0:04:12.080 --> 0:04:15.160
<v Speaker 1>and uh, and we're finding that people are really valuing

0:04:15.200 --> 0:04:18.200
<v Speaker 1>having some structure and some stuff that they can control

0:04:18.320 --> 0:04:20.880
<v Speaker 1>and their well being during the time when so much

0:04:20.920 --> 0:04:22.680
<v Speaker 1>is out of their control. So we're actually seeing the

0:04:22.720 --> 0:04:25.400
<v Speaker 1>business of Made for you know, growing, you know, quite

0:04:25.480 --> 0:04:28.760
<v Speaker 1>rapidly since we launched it just six weeks ago. So

0:04:28.880 --> 0:04:32.479
<v Speaker 1>let's talk about Yeah, so let's talk about that. Let's

0:04:33.440 --> 0:04:38.360
<v Speaker 1>because listen, I think the world is changing all around us.

0:04:38.360 --> 0:04:43.040
<v Speaker 1>I mean, we were speaking with someone earlier, a psychologist

0:04:43.240 --> 0:04:45.880
<v Speaker 1>from Johns Hopkins who was who was essentially saying, she

0:04:46.000 --> 0:04:48.960
<v Speaker 1>was saying, the thing that maybe we're not thinking enough

0:04:49.000 --> 0:04:53.120
<v Speaker 1>about is self care and self care as a way

0:04:53.160 --> 0:04:57.040
<v Speaker 1>to help those around us. That seems to be at

0:04:57.080 --> 0:04:58.560
<v Speaker 1>the core of what you're doing here, tell us more

0:04:58.560 --> 0:05:03.280
<v Speaker 1>about it. Yeah. So, so I spent two years working

0:05:03.320 --> 0:05:07.320
<v Speaker 1>with scientists from uh University Labs of Stanford, Harvard, and

0:05:07.400 --> 0:05:10.880
<v Speaker 1>other top universities around the country, really trying to understand

0:05:10.880 --> 0:05:14.640
<v Speaker 1>how do we teach people the habits and practices will

0:05:14.680 --> 0:05:17.200
<v Speaker 1>have the greatest impact on their life that they can

0:05:17.240 --> 0:05:20.720
<v Speaker 1>sustain and increase their well being. I've gone through a

0:05:20.720 --> 0:05:23.680
<v Speaker 1>slight ballots of mild depression myself a couple of years

0:05:23.680 --> 0:05:26.160
<v Speaker 1>ago and really started to ask myself, what are the

0:05:26.160 --> 0:05:28.480
<v Speaker 1>things that I'm not doing the others who are thriving

0:05:28.480 --> 0:05:31.560
<v Speaker 1>and fourishing are doing and how can I make those changes?

0:05:32.040 --> 0:05:35.840
<v Speaker 1>And I found that, you know, the information was quite simple,

0:05:36.160 --> 0:05:39.280
<v Speaker 1>but actually learning and sustaining these habits that I'm most

0:05:39.360 --> 0:05:42.080
<v Speaker 1>highly affective people are doing every day it is quite hard.

0:05:42.120 --> 0:05:45.400
<v Speaker 1>And so myself and my partner, Pat Doss, who is

0:05:45.440 --> 0:05:49.280
<v Speaker 1>a Navy seal for nine years serving in the military,

0:05:49.400 --> 0:05:51.920
<v Speaker 1>and we got together and we started working with the

0:05:52.000 --> 0:05:55.880
<v Speaker 1>different scientists on really teaching people these practices. And what's

0:05:55.880 --> 0:05:58.000
<v Speaker 1>so interesting is we worked on this for two years

0:05:58.480 --> 0:06:00.640
<v Speaker 1>and we developed this ten month per ram where every

0:06:00.680 --> 0:06:03.760
<v Speaker 1>month we teach you one new habit and practice and

0:06:03.800 --> 0:06:07.839
<v Speaker 1>it's completely analog and it's always done in your home alone.

0:06:08.400 --> 0:06:11.560
<v Speaker 1>And so what's fascinating is that the whole program was

0:06:11.600 --> 0:06:14.400
<v Speaker 1>built around you're getting this box once a month, and

0:06:14.440 --> 0:06:16.440
<v Speaker 1>in the box there's a tool that we designed to

0:06:16.440 --> 0:06:19.000
<v Speaker 1>help you learn the new habit and practice. There's all

0:06:19.080 --> 0:06:22.840
<v Speaker 1>the science consolidated to a very simple twenty minute read,

0:06:23.240 --> 0:06:26.760
<v Speaker 1>and there's the monthly challenge. And so what's interesting is

0:06:26.800 --> 0:06:30.559
<v Speaker 1>that we got that had that plan obviously not knowing

0:06:30.680 --> 0:06:33.080
<v Speaker 1>that we'd all be in this state. Our guest at

0:06:33.080 --> 0:06:35.599
<v Speaker 1>this hour is Blake, my Cowsky. He's founder and chief

0:06:35.640 --> 0:06:38.240
<v Speaker 1>shoegiver of Tom's co founder of Made for He's joining

0:06:38.279 --> 0:06:41.040
<v Speaker 1>us on the phone from Baja Mexico, and we were

0:06:41.080 --> 0:06:45.360
<v Speaker 1>talking about Made for months and UM, this whole idea

0:06:45.400 --> 0:06:47.840
<v Speaker 1>that every month you get one thing to focus on.

0:06:47.880 --> 0:06:49.880
<v Speaker 1>I have to say, someone who's done yoga for more

0:06:49.920 --> 0:06:52.560
<v Speaker 1>than twenty years, this whole idea that some of the

0:06:52.600 --> 0:06:57.000
<v Speaker 1>things you'll focus on, whether it's gratitude or breathing or clarity,

0:06:57.440 --> 0:07:01.000
<v Speaker 1>UM totally resonates with me. Tell me a little bit

0:07:01.000 --> 0:07:03.600
<v Speaker 1>about how you how you came to what you would

0:07:03.600 --> 0:07:05.680
<v Speaker 1>focus on and how it would work. And I love

0:07:05.680 --> 0:07:07.920
<v Speaker 1>the idea of picking one thing because I feel like,

0:07:08.400 --> 0:07:10.760
<v Speaker 1>you know, we all create this huge list and then

0:07:10.800 --> 0:07:13.640
<v Speaker 1>it's like we get nothing done, and we get nothing.

0:07:14.000 --> 0:07:17.800
<v Speaker 1>I don't know, it's not helpful to us. Well, that's

0:07:17.840 --> 0:07:21.160
<v Speaker 1>exactly what we set out actually originally to find twelve

0:07:21.240 --> 0:07:25.360
<v Speaker 1>things that science could prove would have a meaningful effect

0:07:25.360 --> 0:07:28.080
<v Speaker 1>on your well being. And after a year's worth of

0:07:28.120 --> 0:07:31.360
<v Speaker 1>research with working with scientists from Stanford and Harvard, we

0:07:31.440 --> 0:07:34.679
<v Speaker 1>actually found that there are only ten things that science

0:07:34.680 --> 0:07:37.320
<v Speaker 1>could really back up. UM, And so that's why we

0:07:37.360 --> 0:07:40.080
<v Speaker 1>decided to focus on ten things, and why we chose

0:07:40.120 --> 0:07:42.760
<v Speaker 1>one a month is exactly what you just said. There's

0:07:42.800 --> 0:07:45.600
<v Speaker 1>all this information on how we can really take control

0:07:45.640 --> 0:07:48.840
<v Speaker 1>of our personal well being has been out there forever,

0:07:48.920 --> 0:07:52.040
<v Speaker 1>but the reason why so few people actually do it

0:07:52.200 --> 0:07:54.560
<v Speaker 1>is they're bombarded with all that what you know, you

0:07:54.600 --> 0:07:57.320
<v Speaker 1>hear it in a podcast or you hear it by

0:07:57.360 --> 0:07:59.760
<v Speaker 1>reading a book, and you don't ever take the time

0:08:00.080 --> 0:08:03.640
<v Speaker 1>actually learned the new practice or habits um and so

0:08:03.880 --> 0:08:06.600
<v Speaker 1>that's why we focus on one thing a month. And

0:08:06.640 --> 0:08:08.480
<v Speaker 1>also the other thing that's really unique about Made for

0:08:08.600 --> 0:08:12.120
<v Speaker 1>is its completely analog. There's no digital app because there's

0:08:12.160 --> 0:08:15.400
<v Speaker 1>no device usage. We found that that the science was

0:08:15.400 --> 0:08:18.400
<v Speaker 1>showing us is that in this time of great digital distraction,

0:08:18.720 --> 0:08:21.800
<v Speaker 1>it's really hard to learn a new practice or habit.

0:08:21.840 --> 0:08:24.760
<v Speaker 1>And so everything that you need for our program comes

0:08:24.800 --> 0:08:27.760
<v Speaker 1>to your house once a month and you engage with

0:08:27.800 --> 0:08:30.800
<v Speaker 1>it in a completely analog fashion. And that's why I

0:08:30.800 --> 0:08:33.840
<v Speaker 1>think we've seen, you know, thousands of people now such

0:08:33.960 --> 0:08:37.959
<v Speaker 1>huge impacts on transforming themselves to the program because they're

0:08:38.040 --> 0:08:40.560
<v Speaker 1>learning these things and it's actually sticking, maybe for the

0:08:40.559 --> 0:08:43.440
<v Speaker 1>first time in their life. So Blake, I gotta ask

0:08:43.480 --> 0:08:45.640
<v Speaker 1>you shifting gears just a little bit, because we'd be

0:08:45.679 --> 0:08:49.360
<v Speaker 1>remiss if we didn't. Um. You know, you think about Tom's,

0:08:49.400 --> 0:08:51.680
<v Speaker 1>you think about the one for one. I mean that

0:08:51.800 --> 0:08:54.319
<v Speaker 1>is something that has has caught on broadly. I literally,

0:08:54.360 --> 0:08:58.520
<v Speaker 1>full disclosure, just bought um some masks from a shoe

0:08:58.559 --> 0:09:01.320
<v Speaker 1>company based on in Brooklyn called Atoms that are making

0:09:01.440 --> 0:09:03.920
<v Speaker 1>masks and they're employing that exact same thing. I mean,

0:09:04.200 --> 0:09:08.600
<v Speaker 1>people are really into this. I do wonder as you

0:09:08.720 --> 0:09:10.840
<v Speaker 1>think about where we are right now, where we may

0:09:10.880 --> 0:09:13.920
<v Speaker 1>be going, giving your experience with Tom's, given your experience

0:09:14.160 --> 0:09:15.760
<v Speaker 1>for Made for we want to ask you a question

0:09:15.760 --> 0:09:18.240
<v Speaker 1>We've been asking a lot of big thinkers, big CEOs

0:09:18.600 --> 0:09:21.319
<v Speaker 1>and and uh investors, which is, how do you think

0:09:21.320 --> 0:09:23.800
<v Speaker 1>will be different on the other side of this. What

0:09:24.040 --> 0:09:29.560
<v Speaker 1>are we maybe underestimating that the world will change in

0:09:29.600 --> 0:09:31.280
<v Speaker 1>the way we live our lives and the way we

0:09:31.360 --> 0:09:36.040
<v Speaker 1>do business. Well, I think one thing is some of

0:09:36.080 --> 0:09:38.160
<v Speaker 1>the biggest thing I'm seeing is that I think we're

0:09:38.200 --> 0:09:41.319
<v Speaker 1>not going to go back to the necessity of as

0:09:41.360 --> 0:09:44.720
<v Speaker 1>many face to face meetings and travel. I mean, for me,

0:09:45.040 --> 0:09:47.240
<v Speaker 1>for instance, like I don't think I'm jumping on a

0:09:47.240 --> 0:09:49.520
<v Speaker 1>plan to come to New York for my next questure.

0:09:49.640 --> 0:09:53.520
<v Speaker 1>I think I'm doing it over Zoom, you know, because hey,

0:09:53.600 --> 0:09:57.080
<v Speaker 1>it's it's money, it's it's it's it's better for the planet,

0:09:57.160 --> 0:10:00.760
<v Speaker 1>less carbon emissions, but happening on plane. I think that

0:10:00.920 --> 0:10:04.840
<v Speaker 1>people will, you know, once what is safe to engage

0:10:04.880 --> 0:10:07.200
<v Speaker 1>back in social contact. I think we will go back

0:10:07.240 --> 0:10:10.920
<v Speaker 1>to a to a to a much more uh contact

0:10:10.960 --> 0:10:14.040
<v Speaker 1>that we have today. But I don't think the necessity

0:10:14.080 --> 0:10:17.480
<v Speaker 1>to always do things in person, especially in the business world,

0:10:17.840 --> 0:10:20.600
<v Speaker 1>will be the same as it has been in the past.

0:10:20.720 --> 0:10:23.160
<v Speaker 1>I think that we've proven that we can have great

0:10:23.240 --> 0:10:27.320
<v Speaker 1>connection through uh, you know, a platform like Zoom or

0:10:27.440 --> 0:10:31.040
<v Speaker 1>using face time or any video conferencing service, UM, and

0:10:31.080 --> 0:10:32.480
<v Speaker 1>you can really connect to people and you can get

0:10:32.480 --> 0:10:34.320
<v Speaker 1>a lot done and you can be a lot more efficient.

0:10:34.760 --> 0:10:36.960
<v Speaker 1>And I think part of you know what you know

0:10:37.000 --> 0:10:38.880
<v Speaker 1>we're helping in one of the months that people do

0:10:38.920 --> 0:10:43.600
<v Speaker 1>with that's made for is really have more clarity, uh

0:10:43.600 --> 0:10:46.280
<v Speaker 1>and in terms of, you know, what is the clutter

0:10:46.360 --> 0:10:48.959
<v Speaker 1>in their life? UM. You know, Marie kind of wrote

0:10:48.960 --> 0:10:51.480
<v Speaker 1>that great book about, you know, how to declutter your

0:10:51.520 --> 0:10:54.080
<v Speaker 1>home and how when you get rid of things that

0:10:54.080 --> 0:10:57.080
<v Speaker 1>aren't truly providing you joy, how it creates less stress.

0:10:57.360 --> 0:10:59.800
<v Speaker 1>But we take that to every aspect of your life

0:10:59.800 --> 0:11:02.280
<v Speaker 1>with for and that goes for meetings, that goes for

0:11:02.440 --> 0:11:05.720
<v Speaker 1>social engagement. Really helped to kind of stop using the

0:11:05.720 --> 0:11:08.760
<v Speaker 1>word should, because so much of our lives to run,

0:11:08.960 --> 0:11:11.640
<v Speaker 1>but that that content I should do that, that should

0:11:11.640 --> 0:11:16.480
<v Speaker 1>do that Momo right, fear no fear of missing out? Really,

0:11:16.679 --> 0:11:19.840
<v Speaker 1>you know, and I agree that having been forced to stay,

0:11:19.880 --> 0:11:23.560
<v Speaker 1>you know, at home, it creates some clarity about what

0:11:23.760 --> 0:11:25.319
<v Speaker 1>really matters and do I need to be doing all

0:11:25.320 --> 0:11:28.280
<v Speaker 1>this extra stuff? Um, Blake, this was so cool. Thank

0:11:28.320 --> 0:11:31.880
<v Speaker 1>you so much. Be well, stay healthy, and hopefully on

0:11:31.920 --> 0:11:33.440
<v Speaker 1>the other side of this we can come back to

0:11:33.480 --> 0:11:35.720
<v Speaker 1>you and talk a little bit more of Blake mccowsky,

0:11:35.800 --> 0:11:38.240
<v Speaker 1>founder in chief, shoe giver of Tom's, co founder of

0:11:38.400 --> 0:11:40.559
<v Speaker 1>Made for I need to check that out, Jason Kelly,

0:11:40.559 --> 0:11:43.000
<v Speaker 1>totally right up here. All shout out to my friend

0:11:43.000 --> 0:11:46.320
<v Speaker 1>Wendy Nougle, who met Blake on that press tour. She's

0:11:46.360 --> 0:11:48.360
<v Speaker 1>a number two editor people and she's like, you gotta

0:11:48.440 --> 0:11:49.760
<v Speaker 1>meet this guy. Totally