WEBVTT - Bloomberg Businessweek Weekend - January 28th, 2022

0:00:01.080 --> 0:00:05.400
<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

0:00:05.600 --> 0:00:09.200
<v Speaker 1>editors who bring you America's most trusted business magazine, plus

0:00:09.240 --> 0:00:13.200
<v Speaker 1>global business, finance and tech news As it happened. Sloomberg

0:00:13.240 --> 0:00:16.759
<v Speaker 1>Business Week with Carol Messier and Bloomberg Quick Takes Tim

0:00:16.800 --> 0:00:21.239
<v Speaker 1>Stinovic on Bloomberg Radio. Hi, everyone, Welcome to the weekend

0:00:21.400 --> 0:00:24.440
<v Speaker 1>edition of Bloomberg Business Week. A volatile week for markets,

0:00:24.480 --> 0:00:27.080
<v Speaker 1>to say the least, headline by the Federal Reserves first

0:00:27.080 --> 0:00:30.640
<v Speaker 1>policy meeting and him, it looks like the devish side

0:00:30.640 --> 0:00:34.920
<v Speaker 1>of Jerome Powell is no more. He's definitely gone more hawkets. Yeah,

0:00:34.920 --> 0:00:36.600
<v Speaker 1>you can see that again, the Fed chair saying that

0:00:36.640 --> 0:00:39.760
<v Speaker 1>he's open to more interest rate increases than forecast if

0:00:39.760 --> 0:00:42.640
<v Speaker 1>needed to help curb inflation. Those hikes almost certain to

0:00:42.720 --> 0:00:45.400
<v Speaker 1>begin in mid March. Risk assets taking big hits so

0:00:45.440 --> 0:00:47.560
<v Speaker 1>far this year, and there's a big chill settling over

0:00:47.800 --> 0:00:50.360
<v Speaker 1>market sentiment these days. It is the subject of this

0:00:50.400 --> 0:00:52.680
<v Speaker 1>week's cover story of More than That in just a Moment.

0:00:52.800 --> 0:00:55.120
<v Speaker 1>Also ahead in the broadcast, how the US is preparing

0:00:55.160 --> 0:00:57.720
<v Speaker 1>for a major attack on its power grid, the next

0:00:57.760 --> 0:01:00.319
<v Speaker 1>big breakthrough in genetic testing, and we'll also to hear

0:01:00.320 --> 0:01:03.200
<v Speaker 1>how monetary policy and inflation are affecting main Street. We're

0:01:03.240 --> 0:01:05.440
<v Speaker 1>gonna do that with Jeff Jones. He's the CEO of

0:01:05.560 --> 0:01:07.520
<v Speaker 1>H and R Block. All of that to come first up, though,

0:01:07.560 --> 0:01:10.400
<v Speaker 1>let's welcome the editor of Bloomberg Business Week magazine, Joel

0:01:10.400 --> 0:01:12.560
<v Speaker 1>Webber and Joe. We're gonna go in depth on the

0:01:12.600 --> 0:01:15.840
<v Speaker 1>cover story in our next segment. Um, we know a

0:01:15.880 --> 0:01:18.600
<v Speaker 1>big sell office underway. Your team, though, was all over

0:01:18.640 --> 0:01:21.280
<v Speaker 1>it was it almost impossible not to do the markets

0:01:21.280 --> 0:01:24.480
<v Speaker 1>as the cover story this week. Yeah, sometimes you just

0:01:24.480 --> 0:01:28.679
<v Speaker 1>have to recognize that something is happening and that um,

0:01:28.720 --> 0:01:31.800
<v Speaker 1>it's involving the markets and and uh, that's where we

0:01:31.880 --> 0:01:34.040
<v Speaker 1>kind of went to with this one. And we just

0:01:34.040 --> 0:01:37.680
<v Speaker 1>have this had a spiky sense that there's this change

0:01:37.840 --> 0:01:41.760
<v Speaker 1>that's underway um uh, and that markets are trying to

0:01:41.760 --> 0:01:45.280
<v Speaker 1>figure out what what to make of a rising rate environment. Um.

0:01:45.680 --> 0:01:48.360
<v Speaker 1>And you know, we had this statement from Jay Pal

0:01:48.560 --> 0:01:51.800
<v Speaker 1>that really took the markets in another direction. Um. And

0:01:51.840 --> 0:01:54.440
<v Speaker 1>to see the boomerang that started at the beginning of

0:01:54.440 --> 0:01:57.480
<v Speaker 1>the week where things were read and then rebounded, that

0:01:57.560 --> 0:02:00.280
<v Speaker 1>was it was just really funny and we were like,

0:02:00.320 --> 0:02:02.520
<v Speaker 1>what's going on here? And who can we talk to

0:02:02.520 --> 0:02:03.760
<v Speaker 1>to get it right, and that's what led us to

0:02:03.760 --> 0:02:05.440
<v Speaker 1>Mike Creagan. And we're gonna hear much more from Mike

0:02:05.480 --> 0:02:08.320
<v Speaker 1>Reagan in just a few minutes with details on that

0:02:08.400 --> 0:02:11.560
<v Speaker 1>cover story from cold Markets though to hot Sauce, because

0:02:11.560 --> 0:02:13.480
<v Speaker 1>we did hear Joel and look, this is how the

0:02:13.480 --> 0:02:15.840
<v Speaker 1>sausage is made right, we heard that there was another

0:02:15.880 --> 0:02:18.000
<v Speaker 1>candidate in the running for this week's cover story. Had

0:02:18.000 --> 0:02:19.959
<v Speaker 1>it not been for the big dip in markets, we

0:02:20.120 --> 0:02:22.760
<v Speaker 1>likely be talking more about Austin Carr's great feature on

0:02:22.960 --> 0:02:25.680
<v Speaker 1>big Hot Sauce. Um. I'm a big hot sauce guy

0:02:26.040 --> 0:02:27.840
<v Speaker 1>and I do my I do my part to support

0:02:27.840 --> 0:02:29.880
<v Speaker 1>big hot sauce. What do we need to know? Yeah,

0:02:29.880 --> 0:02:32.280
<v Speaker 1>we can still talk about hot sauce. Um. So there's

0:02:32.280 --> 0:02:34.880
<v Speaker 1>a company called McCormick and I think for the most

0:02:34.919 --> 0:02:38.400
<v Speaker 1>part you probably know McCormick as a spice company. Yeah, um,

0:02:38.560 --> 0:02:40.200
<v Speaker 1>you know you. I opened my spice s rawer and

0:02:40.200 --> 0:02:43.720
<v Speaker 1>there's a bunch of red capped little little containers of spices.

0:02:43.760 --> 0:02:46.600
<v Speaker 1>That's McCormick. Um. But in the last few years, and

0:02:46.639 --> 0:02:49.520
<v Speaker 1>under a new CEO, they've really um doubled down on

0:02:49.520 --> 0:02:52.240
<v Speaker 1>a growth strategy, which is hot sauce UM and it

0:02:52.320 --> 0:02:55.799
<v Speaker 1>actually started. The first acquisition they made was Fringes the

0:02:55.880 --> 0:02:59.000
<v Speaker 1>mustard Um, and then they went for Frank's Hot Sauce

0:02:59.520 --> 0:03:03.519
<v Speaker 1>and then and they recognized that that was going well,

0:03:03.560 --> 0:03:05.600
<v Speaker 1>and so they decided they needed more hot sauce and

0:03:05.639 --> 0:03:10.320
<v Speaker 1>they went for Cholula. That's my Yeah, that's a lot

0:03:10.320 --> 0:03:12.800
<v Speaker 1>of people feel that same way. So they've really turned

0:03:12.800 --> 0:03:16.040
<v Speaker 1>into this little it's like a hot sauce roll up almost,

0:03:16.520 --> 0:03:20.519
<v Speaker 1>and that's giving the company new growth, new markets, UM

0:03:20.560 --> 0:03:24.400
<v Speaker 1>and it could you know, unlock some There's the condiment

0:03:24.480 --> 0:03:27.519
<v Speaker 1>rivalry is just priceless. There's the catch up world, there's

0:03:27.560 --> 0:03:30.440
<v Speaker 1>the mayonnaise world, and the hot sauce one. You know,

0:03:30.480 --> 0:03:32.600
<v Speaker 1>people just keep coming back for more and more and

0:03:32.639 --> 0:03:34.920
<v Speaker 1>more UM and it could give them a leg up

0:03:34.960 --> 0:03:37.520
<v Speaker 1>in terms of what the next kind of condiment breakthroughs

0:03:37.560 --> 0:03:39.240
<v Speaker 1>might look like. Okay, well, we can't talk about McCormick

0:03:39.280 --> 0:03:41.760
<v Speaker 1>though without talking about you know that the surge in

0:03:41.880 --> 0:03:44.080
<v Speaker 1>at home cooking at the beginning of the pandemic. And

0:03:44.280 --> 0:03:45.640
<v Speaker 1>I thought you were gonna say you can't talk about

0:03:45.640 --> 0:03:47.480
<v Speaker 1>it without talking about pet prikup. But well, we'll talk

0:03:47.480 --> 0:03:49.600
<v Speaker 1>about that later. We will talk about that later. And

0:03:49.640 --> 0:03:52.400
<v Speaker 1>I'm just wondering about how the company sees Hot Sauces

0:03:52.400 --> 0:03:55.280
<v Speaker 1>sort of getting them through and pass the pandemic and

0:03:55.520 --> 0:03:58.240
<v Speaker 1>beyond beyond spices that they're known for. Well, the the

0:03:58.280 --> 0:04:00.640
<v Speaker 1>spice thing is really interesting, just to kind of take

0:04:00.640 --> 0:04:03.000
<v Speaker 1>a moment with that. Um And And Austin Carr writes

0:04:03.040 --> 0:04:05.880
<v Speaker 1>about this Tamaric shortage, which is I think one of

0:04:05.880 --> 0:04:08.440
<v Speaker 1>the kind of great things in the story, just like

0:04:08.480 --> 0:04:11.280
<v Speaker 1>thinking through logistics of like, you know your main source

0:04:11.280 --> 0:04:13.360
<v Speaker 1>of tamaric, suddenly you're not gonna be able to rely

0:04:13.400 --> 0:04:15.400
<v Speaker 1>on them. It's one of the ingredients. And in the

0:04:15.480 --> 0:04:18.880
<v Speaker 1>mustard American give became very close to having this massive

0:04:18.960 --> 0:04:23.000
<v Speaker 1>mustard shortage that people probably didn't realize. People really have

0:04:23.120 --> 0:04:25.280
<v Speaker 1>these brand affinities, right, and we think about that through

0:04:25.320 --> 0:04:28.120
<v Speaker 1>consumer goods a lot. Um and Hot Sauce is sort

0:04:28.160 --> 0:04:30.960
<v Speaker 1>of like a way that I think people um have

0:04:31.240 --> 0:04:34.880
<v Speaker 1>an affinity for brands. And so McCormick is moving in

0:04:34.920 --> 0:04:37.359
<v Speaker 1>behind the scenes. You don't necessarily know that in the

0:04:37.400 --> 0:04:40.000
<v Speaker 1>same way that their Red Cap spices. You don't know

0:04:40.080 --> 0:04:44.040
<v Speaker 1>that Cholula even owns is owned by McCormick. McCormick's name

0:04:44.080 --> 0:04:46.200
<v Speaker 1>shows up. Now we're on the bottle, and yet they

0:04:46.240 --> 0:04:48.919
<v Speaker 1>get all the goodness that comes from a brand that

0:04:48.960 --> 0:04:50.920
<v Speaker 1>people have affinity for. You know, it was really cool

0:04:50.960 --> 0:04:52.800
<v Speaker 1>about this story. It was such a deep dive into

0:04:52.839 --> 0:04:55.960
<v Speaker 1>the company's history and understanding, like its origins. But it

0:04:56.000 --> 0:04:59.640
<v Speaker 1>also I had no idea about the work that McCormick

0:04:59.640 --> 0:05:01.720
<v Speaker 1>does for a lot of other well known brands in

0:05:01.839 --> 0:05:04.799
<v Speaker 1>terms of developing products. Yeah, you won't get a whole

0:05:04.839 --> 0:05:10.320
<v Speaker 1>lot of details from this because flavor since fragrances, all

0:05:10.360 --> 0:05:15.000
<v Speaker 1>of that stuff, it's pretty uh covert, top secret stuff

0:05:15.000 --> 0:05:18.080
<v Speaker 1>because people don't wanna let it be known that they

0:05:18.120 --> 0:05:21.000
<v Speaker 1>partner with others. So one of the things that McCormick

0:05:21.120 --> 0:05:23.480
<v Speaker 1>is it's pretty quiet about this side of its business.

0:05:23.480 --> 0:05:26.680
<v Speaker 1>But it basically consults with a lot of different brands

0:05:26.720 --> 0:05:30.240
<v Speaker 1>and food manufacturers on the flavoring side, and that is

0:05:30.279 --> 0:05:33.119
<v Speaker 1>another opportunity for growth. Part of that has been driven

0:05:33.120 --> 0:05:36.160
<v Speaker 1>by tech um. For instance, one of the sources that

0:05:36.200 --> 0:05:39.600
<v Speaker 1>we talked to is said that basically, you know, not

0:05:39.680 --> 0:05:41.719
<v Speaker 1>so long ago, there was not that many types of

0:05:41.800 --> 0:05:45.120
<v Speaker 1>cherry flavoring, and now there's kind of hundreds of them

0:05:45.200 --> 0:05:47.800
<v Speaker 1>because of what they've been able to unlock. Yeah, and

0:05:47.839 --> 0:05:51.640
<v Speaker 1>who knew that snack espionage was a threat? I think

0:05:51.640 --> 0:05:55.280
<v Speaker 1>about cyber so cybersecurity and other things. Um. It is

0:05:55.360 --> 0:05:57.840
<v Speaker 1>a great deep dive and a really great read by

0:05:57.839 --> 0:06:00.479
<v Speaker 1>Austin carr Um. Joel. Thank you so much, Burg Business.

0:06:00.480 --> 0:06:03.120
<v Speaker 1>We get her Joel Webber and he's gonna stick around

0:06:03.120 --> 0:06:04.760
<v Speaker 1>with us. For our next segment, we're gonna talk about

0:06:04.800 --> 0:06:06.840
<v Speaker 1>this week's cover story. Yeah, we're gonna break down the

0:06:07.000 --> 0:06:10.720
<v Speaker 1>stock markets ugly start too and why investors might want

0:06:10.760 --> 0:06:13.559
<v Speaker 1>to have the CFO put on their radar. You're listening

0:06:13.560 --> 0:06:31.400
<v Speaker 1>to Bloomberg Business Week. This is Bloomberg. This is Bloomberg

0:06:31.400 --> 0:06:35.039
<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes Tim

0:06:35.080 --> 0:06:39.440
<v Speaker 1>Stinovik from Bloomberg Radio. As we mentioned at the top

0:06:39.440 --> 0:06:42.200
<v Speaker 1>of our program, this week's cover story zeroing in on

0:06:42.279 --> 0:06:45.039
<v Speaker 1>the sharp downturn in markets to start off this year.

0:06:45.480 --> 0:06:47.440
<v Speaker 1>It was also Bloomberg big take by the way this week,

0:06:47.480 --> 0:06:50.240
<v Speaker 1>and it couldn't have been time to any better. Talk

0:06:50.279 --> 0:06:52.720
<v Speaker 1>about the magazine just hitting it right on the money. Yeah,

0:06:52.880 --> 0:06:55.040
<v Speaker 1>shout out to Joel Webber and the team at Bloomberg

0:06:55.040 --> 0:06:57.840
<v Speaker 1>Business Week. This story Carol coinciding with the Federal Reserve

0:06:57.960 --> 0:07:01.200
<v Speaker 1>Chair Jerome Powell, saying that the Central Bank its poised

0:07:01.240 --> 0:07:04.160
<v Speaker 1>to move away from what he called quote highly accommodative

0:07:04.160 --> 0:07:07.520
<v Speaker 1>policy definitely a much more hawkish jay back to help

0:07:07.600 --> 0:07:09.560
<v Speaker 1>investors find out what's real and what's not in a bid.

0:07:09.640 --> 0:07:12.240
<v Speaker 1>All the talk of bubbles and high flyers is Bloomberg

0:07:12.280 --> 0:07:15.000
<v Speaker 1>Business Week editor Joe Weber and the individual who wrote

0:07:15.000 --> 0:07:18.280
<v Speaker 1>the piece we're talking about, Bloomberg Market Senior editor Mike Reagan.

0:07:18.560 --> 0:07:21.080
<v Speaker 1>You know, the so called uh FED put the notion

0:07:21.160 --> 0:07:23.880
<v Speaker 1>that the Fed would sort of come to the rescue

0:07:23.920 --> 0:07:27.600
<v Speaker 1>of the stock market if their plans to tighten policy. Uh,

0:07:27.720 --> 0:07:31.240
<v Speaker 1>you know, cause some volatility that is not exactly alive

0:07:31.280 --> 0:07:35.760
<v Speaker 1>and healthy right now, you know, and if it is,

0:07:36.240 --> 0:07:38.240
<v Speaker 1>you know, it's certainly going to take a lot more

0:07:38.280 --> 0:07:40.840
<v Speaker 1>than what we've seen. It's going to take enough flatility

0:07:40.880 --> 0:07:43.080
<v Speaker 1>in the market that it really starts to threaten the economy.

0:07:43.280 --> 0:07:46.800
<v Speaker 1>And I think that's the underlying tension here. Uh, for

0:07:46.840 --> 0:07:50.119
<v Speaker 1>a lot of investors, is okay. You know this easy

0:07:50.160 --> 0:07:53.760
<v Speaker 1>money monetary policy really and low interest states really sort

0:07:53.760 --> 0:07:58.080
<v Speaker 1>of boosted valuations, lifted all boats among the boats that

0:07:58.160 --> 0:08:01.680
<v Speaker 1>were left at the most clearly though we're highly speculative,

0:08:02.360 --> 0:08:06.520
<v Speaker 1>you know, innovative but not yet profitable companies in the market.

0:08:07.000 --> 0:08:08.760
<v Speaker 1>So I think it's just a down draft that is

0:08:08.880 --> 0:08:11.280
<v Speaker 1>that is infected the blue chips as well. But I

0:08:11.320 --> 0:08:14.760
<v Speaker 1>do think, you know, the comparison everyone likes to make

0:08:14.880 --> 0:08:17.440
<v Speaker 1>is to the dot com bubble, because it was very

0:08:17.520 --> 0:08:21.840
<v Speaker 1>much UH evaluations got out of hand and then you know,

0:08:21.880 --> 0:08:24.440
<v Speaker 1>the fall was much harder as a result. I think

0:08:24.440 --> 0:08:26.600
<v Speaker 1>the big difference is those blue chips this time, they're

0:08:26.680 --> 0:08:31.360
<v Speaker 1>just so healthy, They're so integral to UH, you know,

0:08:31.400 --> 0:08:35.880
<v Speaker 1>the backbone of the economy. Your Amazon's, your Microsoft, your Apple, um,

0:08:35.920 --> 0:08:38.800
<v Speaker 1>and there's just so much cash on their balance sheets

0:08:38.840 --> 0:08:41.480
<v Speaker 1>that I think, rather than thinking about the FED put,

0:08:41.600 --> 0:08:43.320
<v Speaker 1>I tend to think about sort of we call it

0:08:43.360 --> 0:08:45.880
<v Speaker 1>the CFO put. You know, the notion that there's so

0:08:45.960 --> 0:08:49.400
<v Speaker 1>much cash sitting UH in accounts at these firms that

0:08:49.720 --> 0:08:51.280
<v Speaker 1>what are they gonna do about it if their own

0:08:51.320 --> 0:08:54.320
<v Speaker 1>stocks get caught up in this down draft. Well, maybe

0:08:54.320 --> 0:08:57.120
<v Speaker 1>they'll increase buybacks, Maybe they'll buy up some of the

0:08:57.160 --> 0:08:59.040
<v Speaker 1>weaker names that are getting hit the hardest. I want

0:08:59.040 --> 0:09:00.679
<v Speaker 1>to bring in Bloomberg Busines, we get it, or Joel

0:09:00.679 --> 0:09:02.600
<v Speaker 1>Webber Chris Joel. You know, Tim and I were talking

0:09:02.600 --> 0:09:05.719
<v Speaker 1>about what we're thinking about Mike's story back in December.

0:09:05.760 --> 0:09:09.440
<v Speaker 1>A wild emotional year has changed investing maybe forever. And

0:09:09.480 --> 0:09:14.360
<v Speaker 1>the wild emotional year continues in UM markets, no doubt

0:09:14.360 --> 0:09:17.200
<v Speaker 1>about it. It is the big story this week. That

0:09:17.320 --> 0:09:23.280
<v Speaker 1>was really good radio voice that thank you very much. UM. Yeah,

0:09:23.440 --> 0:09:25.880
<v Speaker 1>so you look like we uh we we kind of

0:09:25.920 --> 0:09:28.480
<v Speaker 1>spooled this one up. I like it to picking up

0:09:28.760 --> 0:09:32.000
<v Speaker 1>a bat or putting a bat light up in the

0:09:32.000 --> 0:09:35.360
<v Speaker 1>the sky for for Mike to see. And after last

0:09:35.360 --> 0:09:37.360
<v Speaker 1>week and heading into this week, I was we knew

0:09:37.440 --> 0:09:39.920
<v Speaker 1>we needed to do something big in the magazine about it.

0:09:40.080 --> 0:09:42.360
<v Speaker 1>UM We called it the Big Chill as the cover story,

0:09:42.400 --> 0:09:45.000
<v Speaker 1>and then of course we publish it in the morning.

0:09:45.400 --> 0:09:49.720
<v Speaker 1>Markets go up and with like holding my breath about

0:09:49.760 --> 0:09:52.640
<v Speaker 1>like wow, did I just make a mistake, And then

0:09:52.800 --> 0:09:57.200
<v Speaker 1>on behold uh j Pal speaks and and things turn red,

0:09:57.360 --> 0:10:00.400
<v Speaker 1>and and you know, I feel like it's all worked out,

0:10:00.400 --> 0:10:03.880
<v Speaker 1>except rooting for Red can be slightly weird. I want

0:10:03.880 --> 0:10:07.720
<v Speaker 1>your crystal ball, That's all I'm gonna say. But it

0:10:07.800 --> 0:10:11.719
<v Speaker 1>does feel like there's this kind of just mood change.

0:10:12.280 --> 0:10:15.360
<v Speaker 1>It feels like the winds have really changed, Mike, that

0:10:15.360 --> 0:10:18.680
<v Speaker 1>that you know, this euphoria that um, and this big

0:10:18.720 --> 0:10:22.080
<v Speaker 1>punch bowl where everybody was having a good time suddenly

0:10:22.080 --> 0:10:25.880
<v Speaker 1>like maybe the party's really ending here, right, Yeah. Absolutely,

0:10:25.920 --> 0:10:28.920
<v Speaker 1>And I think you know, we've grown so accustomed in

0:10:28.960 --> 0:10:31.960
<v Speaker 1>the decade after the financial crisis to sort of, you know,

0:10:32.600 --> 0:10:34.880
<v Speaker 1>rely on the FED to kind of you know, pause

0:10:35.240 --> 0:10:38.360
<v Speaker 1>or to get a little more stimulative whenever ever we needed,

0:10:38.440 --> 0:10:40.520
<v Speaker 1>you know, the market needed it. It's just such an

0:10:40.640 --> 0:10:43.520
<v Speaker 1>different different environment this time. I mean, obviously cp I

0:10:43.600 --> 0:10:48.920
<v Speaker 1>at seven percent unemployment rate, near those pre pandemic lows,

0:10:48.960 --> 0:10:52.480
<v Speaker 1>you know, some of the lowest unemployment readings of our lifetime.

0:10:52.559 --> 0:10:54.560
<v Speaker 1>So you know, you just get back to the basics.

0:10:54.640 --> 0:10:58.400
<v Speaker 1>What's the FEDS role, what's their duty? Well, it's to

0:10:58.480 --> 0:11:03.080
<v Speaker 1>keep inflation reasonable around two not seven, and it's to

0:11:03.160 --> 0:11:06.000
<v Speaker 1>keep the job market strong. So um, you know, the

0:11:06.080 --> 0:11:08.280
<v Speaker 1>job markets fine, there's no need to keep you know,

0:11:08.360 --> 0:11:10.720
<v Speaker 1>keep stimulating the economy with the job market the way

0:11:10.760 --> 0:11:14.000
<v Speaker 1>it is. But that inflation, and you know, I think

0:11:15.120 --> 0:11:16.920
<v Speaker 1>probably a hundred years from now, we'll be able to

0:11:16.960 --> 0:11:19.199
<v Speaker 1>figure out how much of it was just the supply

0:11:19.320 --> 0:11:23.800
<v Speaker 1>chain problems, how much of it was the easy monetary

0:11:24.440 --> 0:11:27.960
<v Speaker 1>accommodations umal talked about in the press conference, you know,

0:11:28.080 --> 0:11:30.120
<v Speaker 1>in terms of I hope I'll be here to look

0:11:30.160 --> 0:11:33.920
<v Speaker 1>back and see how we assess everything exactly. But certainly,

0:11:34.160 --> 0:11:36.600
<v Speaker 1>you know, their back is sort of to the wall

0:11:36.880 --> 0:11:39.960
<v Speaker 1>that um, they have to they have to do whatever

0:11:40.000 --> 0:11:43.800
<v Speaker 1>they have in their tool kit to attain this inflation, um,

0:11:43.800 --> 0:11:45.880
<v Speaker 1>regardless of the of the cause of it, because they,

0:11:46.120 --> 0:11:48.200
<v Speaker 1>you know, put their money, put all their chips on

0:11:48.240 --> 0:11:52.520
<v Speaker 1>it being transitory. Uh. That's clearly transitory. Has clearly turned

0:11:52.559 --> 0:11:54.839
<v Speaker 1>out to be a lot longer than anyone realized. And

0:11:54.920 --> 0:11:57.120
<v Speaker 1>look the market. The U S stock market has been

0:11:57.240 --> 0:11:59.840
<v Speaker 1>up in average of twenty four percent per year for

0:11:59.840 --> 0:12:04.760
<v Speaker 1>the last three years, uh, two thousand twenty. So it's

0:12:04.760 --> 0:12:07.040
<v Speaker 1>really hard to make the case that this temper cent

0:12:07.120 --> 0:12:10.240
<v Speaker 1>dip in the SPI is enough to cause the FED

0:12:10.520 --> 0:12:13.319
<v Speaker 1>to to reverse course. Um. And I think that was

0:12:13.360 --> 0:12:16.760
<v Speaker 1>hammered home in the market action. But the third part

0:12:16.760 --> 0:12:19.240
<v Speaker 1>of the FED mandate is to reduce my four A

0:12:19.280 --> 0:12:25.560
<v Speaker 1>one came. I didn't hear that from didn't get that memo. Well,

0:12:26.559 --> 0:12:29.360
<v Speaker 1>but Mike, how you mentioned the CFO put earlier, which

0:12:29.400 --> 0:12:31.840
<v Speaker 1>I thought was just a genius part of the story.

0:12:32.559 --> 0:12:36.960
<v Speaker 1>How how big and how did that compare? So like

0:12:37.000 --> 0:12:40.840
<v Speaker 1>you know with the fed put has looked like and

0:12:41.040 --> 0:12:43.760
<v Speaker 1>like just break that down for for folks are well,

0:12:43.800 --> 0:12:45.319
<v Speaker 1>you know it's not going to be the type of thing.

0:12:45.320 --> 0:12:49.240
<v Speaker 1>I mean, the fed put can get exercised, uh in

0:12:49.280 --> 0:12:51.360
<v Speaker 1>the blink of an eye if if pal says, you know,

0:12:51.480 --> 0:12:55.600
<v Speaker 1>gives a speech or the statement indicates that they're they're pausing.

0:12:56.000 --> 0:12:59.199
<v Speaker 1>I think you know this CFO put that we made up,

0:13:00.240 --> 0:13:03.600
<v Speaker 1>it's something that is gonna play out over time, you know, uh,

0:13:03.640 --> 0:13:06.880
<v Speaker 1>and not all at once. It's uh, you know what

0:13:07.000 --> 0:13:08.800
<v Speaker 1>does a company and that The example I used in

0:13:08.800 --> 0:13:14.000
<v Speaker 1>the story was, um, Microsoft's takeover of Activision Blizzard. You know, uh,

0:13:14.160 --> 0:13:16.800
<v Speaker 1>a stock that just went through the roof during the pandemic.

0:13:16.840 --> 0:13:19.719
<v Speaker 1>Everyone was Stockholm playing video games and then that you

0:13:20.200 --> 0:13:22.800
<v Speaker 1>for your faded fast and the stock crashed and then

0:13:23.040 --> 0:13:25.520
<v Speaker 1>Microsoft comes in and swoops in and says, you know,

0:13:25.640 --> 0:13:27.120
<v Speaker 1>we've got a lot of cash on the bounce sheet.

0:13:27.480 --> 0:13:29.480
<v Speaker 1>This is a company that fits in perfectly as a

0:13:29.480 --> 0:13:33.280
<v Speaker 1>bolt on acquisition, uh for US. So um, you know

0:13:33.320 --> 0:13:36.360
<v Speaker 1>they took a big swing at that, a big premium

0:13:36.400 --> 0:13:39.080
<v Speaker 1>on what the stock was trading at. That's those type

0:13:39.080 --> 0:13:41.800
<v Speaker 1>of things. You know, they'll support the target company obviously,

0:13:41.840 --> 0:13:43.480
<v Speaker 1>but they kind of have a halo effect on the

0:13:43.480 --> 0:13:46.720
<v Speaker 1>whole space. Now everyone's thinking, Okay, what's the next company

0:13:46.760 --> 0:13:49.800
<v Speaker 1>like that that these tech shians are gonna be shopping for? So,

0:13:50.360 --> 0:13:52.240
<v Speaker 1>you know, I think we'll have to see it play

0:13:52.240 --> 0:13:54.960
<v Speaker 1>out over time. That was Bloomberg Market Senior editor Mike

0:13:55.000 --> 0:13:57.600
<v Speaker 1>Reagan and the editor of Bloomberg Business Week, Joel Weber.

0:13:57.720 --> 0:14:00.520
<v Speaker 1>I feel like I'm not kidding that crystal ball that

0:14:00.679 --> 0:14:04.760
<v Speaker 1>Joel has so right on. How does he know? I

0:14:04.800 --> 0:14:06.840
<v Speaker 1>don't know. He's just smart, all right. Coming up next,

0:14:06.840 --> 0:14:09.080
<v Speaker 1>the power and influence a big tech on Capitol, what

0:14:09.200 --> 0:14:12.240
<v Speaker 1>lawmakers are investing in, and whether a stock trading band

0:14:12.280 --> 0:14:15.160
<v Speaker 1>for members of Congress could be in the offing. Finally,

0:14:15.200 --> 0:14:16.920
<v Speaker 1>haven't they been talking about this for a long time?

0:14:17.200 --> 0:14:19.800
<v Speaker 1>They have, but now we're finally hearing more and more

0:14:19.880 --> 0:14:27.840
<v Speaker 1>public calling for it. This is Bloomberg Broadcasting from the

0:14:27.920 --> 0:14:31.800
<v Speaker 1>financial capital of the World, Bloomberg eleven Rio in New

0:14:31.880 --> 0:14:36.360
<v Speaker 1>York to Washington, d C. Bloomberg to Boston, Bloomberg one

0:14:36.360 --> 0:14:39.480
<v Speaker 1>O six one does San Francisco, Bloomberg nine six to

0:14:39.600 --> 0:14:43.200
<v Speaker 1>the country, Sirius XM, Chamber one nine and around the globe,

0:14:43.280 --> 0:14:47.520
<v Speaker 1>the Bloomberg Business and Bloomberg Radio dot Com. This is

0:14:47.520 --> 0:14:51.520
<v Speaker 1>Bloomberg Business Week with Carol Messer and Bloomberg Quick Takes

0:14:51.560 --> 0:14:56.800
<v Speaker 1>Tim Stenovan on Bloomberg Radio. So we talked a lot

0:14:56.800 --> 0:14:59.160
<v Speaker 1>about the influence of America's largest tech companies have on

0:14:59.160 --> 0:15:02.600
<v Speaker 1>the stock market, and some feel they also have sway

0:15:02.720 --> 0:15:05.160
<v Speaker 1>of the members of Congress as well. In the politics

0:15:05.160 --> 0:15:08.280
<v Speaker 1>section this week, Bloomberg Business Week National correspondent Josh Green

0:15:08.360 --> 0:15:11.080
<v Speaker 1>takes a look at a brewing antitrust fight on Capitol Hill.

0:15:11.600 --> 0:15:15.200
<v Speaker 1>It's getting a bit awkward, Carol, for lawmakers to own

0:15:15.200 --> 0:15:17.440
<v Speaker 1>big tech stocks. One of the things that sort of

0:15:17.520 --> 0:15:19.960
<v Speaker 1>launched this piece was, you know, there's just a lot

0:15:20.040 --> 0:15:22.840
<v Speaker 1>of talk in Washington, a lot of joking among congressional

0:15:22.880 --> 0:15:25.720
<v Speaker 1>staffers that if somebody wanted to start a hedge fund

0:15:25.760 --> 0:15:27.360
<v Speaker 1>and opening ETF, what they ought to do is just

0:15:27.480 --> 0:15:30.600
<v Speaker 1>mimic Nancy Pelosi's trade to make some of the money.

0:15:31.480 --> 0:15:36.120
<v Speaker 1>You know, I went through painstakingly congressional disclosure filings to

0:15:36.240 --> 0:15:40.320
<v Speaker 1>look at how many members of Congress own the four

0:15:40.440 --> 0:15:42.680
<v Speaker 1>big tech stocks that I wrote about, and I chose

0:15:42.720 --> 0:15:48.440
<v Speaker 1>the four Apple, Amazon, Google Alphabet, and Facebook Meta because

0:15:48.720 --> 0:15:51.040
<v Speaker 1>they're the ones targeted by an anti trust build. It's

0:15:51.040 --> 0:15:53.760
<v Speaker 1>moving through the Senate that that, unlike most things in Washington,

0:15:53.800 --> 0:15:57.200
<v Speaker 1>actually has some biports and support. And yeah, I mean

0:15:57.200 --> 0:15:59.080
<v Speaker 1>the numbers that come out that we shown the new

0:15:59.120 --> 0:16:01.720
<v Speaker 1>issues that big, we are just shocking. I mean they are.

0:16:02.320 --> 0:16:06.520
<v Speaker 1>We found ninety five congressmen and senators to collectively own

0:16:07.280 --> 0:16:09.720
<v Speaker 1>um tens of millions, if not over a hundred millions

0:16:09.760 --> 0:16:13.080
<v Speaker 1>of dollars of these just these four tech stocks alone.

0:16:13.240 --> 0:16:16.040
<v Speaker 1>And of course these are the same members of Congress

0:16:16.040 --> 0:16:19.240
<v Speaker 1>they're ultimately going to be designing these companies regulatory fate

0:16:19.840 --> 0:16:21.480
<v Speaker 1>when it comes time to vote on this bill. Do

0:16:21.480 --> 0:16:24.080
<v Speaker 1>you think it could possibly sway them in any way?

0:16:24.160 --> 0:16:27.920
<v Speaker 1>Just say something? I have to say. We talked about

0:16:27.920 --> 0:16:29.640
<v Speaker 1>this so much in the newsroom and it's been something

0:16:29.640 --> 0:16:32.880
<v Speaker 1>that our team we've really been thinking a lot about. Like,

0:16:32.960 --> 0:16:37.120
<v Speaker 1>I am amazed that there isn't already something um uh

0:16:37.560 --> 0:16:39.600
<v Speaker 1>in terms of the Laura are on the books already

0:16:39.600 --> 0:16:43.520
<v Speaker 1>that says no, of course you can't own them. It's

0:16:43.640 --> 0:16:46.120
<v Speaker 1>it's absolutely insane and I think it's right in the

0:16:46.160 --> 0:16:47.960
<v Speaker 1>piece you know, I did a little research, a little

0:16:47.960 --> 0:16:50.560
<v Speaker 1>reporting on like like how did we get to this state?

0:16:50.760 --> 0:16:52.480
<v Speaker 1>And one of the answers I got from people in

0:16:52.520 --> 0:16:55.480
<v Speaker 1>Congress is that, look, it's actually kind of hard. A

0:16:56.000 --> 0:16:58.520
<v Speaker 1>Comress doesn't make it easy to find this stuff. They

0:16:58.600 --> 0:17:01.400
<v Speaker 1>do have to publish disclosure of filings, but like some

0:17:01.480 --> 0:17:03.680
<v Speaker 1>of them are handwritten, like in pen you know what

0:17:03.680 --> 0:17:04.840
<v Speaker 1>I mean. It's not the kind of thing we can

0:17:04.880 --> 0:17:07.480
<v Speaker 1>easily be searched for and rogated. And then it's also

0:17:07.520 --> 0:17:10.760
<v Speaker 1>difficult to figure out from legislation moving through Congress, like

0:17:11.160 --> 0:17:13.119
<v Speaker 1>to be able to connect the dots will center so

0:17:13.200 --> 0:17:16.240
<v Speaker 1>and so owned this company and this bill is going

0:17:16.280 --> 0:17:19.400
<v Speaker 1>to affect it. What makes the current moment so interesting

0:17:19.480 --> 0:17:21.480
<v Speaker 1>is that there's a nanti trust will going through the Senate.

0:17:21.600 --> 0:17:25.240
<v Speaker 1>It really only affects four big companies that are all

0:17:25.400 --> 0:17:28.280
<v Speaker 1>hot tech stocks, and so it was this rare moment

0:17:28.320 --> 0:17:32.240
<v Speaker 1>of convergence what was unusually easy to see and the

0:17:32.280 --> 0:17:35.760
<v Speaker 1>fact that the ownership is so extreme and the public

0:17:35.800 --> 0:17:38.159
<v Speaker 1>has begun to notice this. Uh, you know, there's a

0:17:38.200 --> 0:17:41.120
<v Speaker 1>center from North Carolina, Richard Burr, who was just investigated

0:17:41.119 --> 0:17:44.480
<v Speaker 1>by the SEC. They're not pressing charges, but for his

0:17:44.560 --> 0:17:48.199
<v Speaker 1>ample stock trading. David Produce, a Georgia senator who lost

0:17:48.240 --> 0:17:52.280
<v Speaker 1>his reelection last November in part because of stock trades

0:17:52.320 --> 0:17:54.280
<v Speaker 1>and the impression that he was doing inside of trading.

0:17:54.520 --> 0:17:57.080
<v Speaker 1>So I think the public is finally kind of cottoning

0:17:57.080 --> 0:18:00.359
<v Speaker 1>onto their realization that, oh my gosh, there's so much

0:18:00.400 --> 0:18:02.800
<v Speaker 1>money at stake here, should they really be allowed to

0:18:02.800 --> 0:18:05.080
<v Speaker 1>do this? Most people, if you look at Pole City,

0:18:05.080 --> 0:18:06.960
<v Speaker 1>answer is no. Well it's so interesting, Josh, and I

0:18:07.000 --> 0:18:11.720
<v Speaker 1>remember Senator Kelly Leffler falling under similar criticism in about

0:18:11.720 --> 0:18:14.679
<v Speaker 1>her stock trades. Former senator, everyone's always surprised when I

0:18:14.680 --> 0:18:18.240
<v Speaker 1>tell them that business journalists, if you work for, you know,

0:18:18.280 --> 0:18:21.040
<v Speaker 1>a respectable media outlet, you are not allowed to hold

0:18:21.200 --> 0:18:24.840
<v Speaker 1>individual stock and companies that you follow, Like no brainer.

0:18:25.000 --> 0:18:26.639
<v Speaker 1>Like it's a no brainer because there could be an

0:18:26.680 --> 0:18:29.560
<v Speaker 1>appearance of a conflict of interest, and I'm including myself

0:18:29.600 --> 0:18:33.639
<v Speaker 1>in that category. Right, So it's like it's just I

0:18:33.640 --> 0:18:35.680
<v Speaker 1>think mind blowing to a lot of people that the

0:18:35.680 --> 0:18:39.960
<v Speaker 1>people who are making the rules can also benefit uh

0:18:40.119 --> 0:18:42.160
<v Speaker 1>because of information that they know about what they're going

0:18:42.160 --> 0:18:44.520
<v Speaker 1>to do. Not just that though, but it's about the

0:18:44.560 --> 0:18:47.239
<v Speaker 1>regulatory part of this, right, So okay, take us now

0:18:47.280 --> 0:18:49.159
<v Speaker 1>to where we are because they're The tone has shifted

0:18:49.160 --> 0:18:51.520
<v Speaker 1>a little, even coming from Nancy Pelosi, who has said

0:18:51.720 --> 0:18:53.520
<v Speaker 1>recently that you know, it's a free market, that she

0:18:53.560 --> 0:18:56.960
<v Speaker 1>doesn't think that she should not be allowed to trade stocks. Um,

0:18:57.000 --> 0:19:00.119
<v Speaker 1>what has she said lately? Well, so she said, it's

0:19:00.119 --> 0:19:02.040
<v Speaker 1>just a couple of day reporters went to her and said, hey,

0:19:02.080 --> 0:19:03.879
<v Speaker 1>should this really be allowed? And like, you know, you

0:19:03.920 --> 0:19:06.960
<v Speaker 1>just have ungodly amounts of money any stock that you're regulating,

0:19:07.200 --> 0:19:09.480
<v Speaker 1>and she she kind of haughtily dismissed the idea. Today,

0:19:09.480 --> 0:19:11.760
<v Speaker 1>it's the free country. I should be litist. I mean,

0:19:11.840 --> 0:19:14.480
<v Speaker 1>since then, there has been all sorts of criticism, not

0:19:14.560 --> 0:19:17.960
<v Speaker 1>just a Pelosi um about members of Congress and generally,

0:19:18.440 --> 0:19:21.800
<v Speaker 1>but it's it's just such an easy um. It's so

0:19:21.840 --> 0:19:24.000
<v Speaker 1>easy to the public to see the conflict of interest,

0:19:24.040 --> 0:19:28.119
<v Speaker 1>and it really did draw criticism. Pelosi yourself was criticized

0:19:28.200 --> 0:19:31.280
<v Speaker 1>quite vocally by a former President Trump who who said, look,

0:19:31.320 --> 0:19:34.119
<v Speaker 1>an enormous conflict of interest here. That's coming from a

0:19:34.119 --> 0:19:36.600
<v Speaker 1>guy who knows a thing or two about conflicts of interest.

0:19:37.119 --> 0:19:40.240
<v Speaker 1>I need Pelosi decided that it was just impossible to

0:19:40.400 --> 0:19:42.480
<v Speaker 1>keep up that guy until last week she came out

0:19:42.480 --> 0:19:44.679
<v Speaker 1>and said, well, you know, look, if if Congress decides

0:19:44.760 --> 0:19:47.359
<v Speaker 1>they wants to pass rules, you know, that's up to them.

0:19:47.760 --> 0:19:50.240
<v Speaker 1>And in speaking to kind of good government types who

0:19:50.240 --> 0:19:52.280
<v Speaker 1>are usually very down on this kind of thing, there

0:19:52.280 --> 0:19:54.879
<v Speaker 1>really is some optimism that that these rules are finally

0:19:54.880 --> 0:19:57.600
<v Speaker 1>going to pass and there may finally be um some

0:19:57.680 --> 0:20:00.720
<v Speaker 1>kind of a ban on congressional stock rating. But we'll

0:20:00.760 --> 0:20:02.720
<v Speaker 1>just ratching it back to like what we had Bloomberger

0:20:02.760 --> 0:20:04.680
<v Speaker 1>allowed to do. Right, we can invest our foreign case

0:20:04.720 --> 0:20:07.760
<v Speaker 1>and index funds. No reason that members of the Congress

0:20:07.760 --> 0:20:09.919
<v Speaker 1>shouldn't have to do that too. That was our national

0:20:09.960 --> 0:20:12.680
<v Speaker 1>correspondent for the magazine, Josh Green, also joining as Bloomberg

0:20:12.680 --> 0:20:15.680
<v Speaker 1>Business Week editor Joel Webber. You're listening to Bloomberg business Week.

0:20:15.720 --> 0:20:18.080
<v Speaker 1>Coming up a company well known for its assist come

0:20:18.160 --> 0:20:20.679
<v Speaker 1>tax time, it's now lending a helping hand to its

0:20:20.760 --> 0:20:22.960
<v Speaker 1>main street base. We'll speak with H and R. Blocks

0:20:23.040 --> 0:20:26.040
<v Speaker 1>Yo Jeff Jones on the other side. This is Bloomberg.

0:20:33.520 --> 0:20:37.040
<v Speaker 1>You're listening to Bloomberg Business Week with Carol Messer and

0:20:37.119 --> 0:20:42.680
<v Speaker 1>Bloomberg Quick Takes. Tim Stinovik from Bloomberg Radio in Environment

0:20:42.720 --> 0:20:44.879
<v Speaker 1>with there are so many questions about the outlook. It

0:20:44.960 --> 0:20:47.080
<v Speaker 1>is always great when we can catch up with today's

0:20:47.160 --> 0:20:49.600
<v Speaker 1>leaders in the corporate world, and one that we talked

0:20:49.600 --> 0:20:51.840
<v Speaker 1>with this week was Jeff Jones. He's the president CEO

0:20:51.920 --> 0:20:54.000
<v Speaker 1>at H and R Block. Jeff I spend time in

0:20:54.000 --> 0:20:56.160
<v Speaker 1>the c suite at the likes of Gap and Target

0:20:56.200 --> 0:20:58.119
<v Speaker 1>as well as at Uber, and now he has a

0:20:58.160 --> 0:21:00.840
<v Speaker 1>front row seat to the trends that affected consumers in

0:21:00.880 --> 0:21:04.959
<v Speaker 1>a time of growing financial uncertainty, particularly on main street. Well,

0:21:05.000 --> 0:21:06.720
<v Speaker 1>I don't know if any of us know what normal

0:21:06.800 --> 0:21:09.560
<v Speaker 1>means anymore, I think, is the honest answer. I certainly

0:21:09.600 --> 0:21:12.600
<v Speaker 1>don't think that going backwards is what's going to happen.

0:21:13.359 --> 0:21:17.080
<v Speaker 1>When I think about the consumer, and especially the consumers

0:21:17.119 --> 0:21:21.560
<v Speaker 1>financial health, we think about in twenty nineteen, we were

0:21:21.600 --> 0:21:25.560
<v Speaker 1>all talking about the fact that of Americans struggled to

0:21:25.640 --> 0:21:29.439
<v Speaker 1>deal with a four dollar surprise FEDS that we all

0:21:29.520 --> 0:21:33.440
<v Speaker 1>knew and cited it. Then jumped to the pandemic, personal

0:21:33.480 --> 0:21:37.320
<v Speaker 1>savings rates at record high, media and check balances up

0:21:37.359 --> 0:21:40.480
<v Speaker 1>more than fifty people, you know, lockdown, they can't spend,

0:21:41.520 --> 0:21:45.600
<v Speaker 1>and now child tax credit payments have ended for tens

0:21:45.600 --> 0:21:50.120
<v Speaker 1>of millions of people. Inflation is here we seek consumers

0:21:50.359 --> 0:21:54.639
<v Speaker 1>potentially about to get refund surprises on the negative. So,

0:21:54.840 --> 0:21:57.440
<v Speaker 1>you know, I think we're in an unstable world and

0:21:58.280 --> 0:22:01.360
<v Speaker 1>the consumers trying to find the the new normal and balance,

0:22:01.440 --> 0:22:03.600
<v Speaker 1>just like companies are. Well, how do we how do

0:22:03.680 --> 0:22:06.000
<v Speaker 1>we reconcile that? With what we heard this week from

0:22:06.000 --> 0:22:08.000
<v Speaker 1>FED chair J Powell. He was asked a question about

0:22:08.040 --> 0:22:11.679
<v Speaker 1>inflation and it affecting Americans differently at different elements of

0:22:11.680 --> 0:22:13.760
<v Speaker 1>the income spectrum, and he said it was less about

0:22:13.880 --> 0:22:17.359
<v Speaker 1>inflation affecting some people more than others, but the issue

0:22:17.400 --> 0:22:20.120
<v Speaker 1>was that people were who were living paycheck to paycheck.

0:22:20.320 --> 0:22:23.359
<v Speaker 1>We're now spending so much on gas, so much on

0:22:23.480 --> 0:22:26.320
<v Speaker 1>food that it was becoming an issue, and it is

0:22:26.320 --> 0:22:29.800
<v Speaker 1>an issue. Explain that, Yeah, Well it's here's what we see.

0:22:30.000 --> 0:22:31.960
<v Speaker 1>And you know, there's a great stat from the Financial

0:22:31.960 --> 0:22:37.160
<v Speaker 1>Health Network that two thirds of Americans are not financially healthy.

0:22:37.280 --> 0:22:39.280
<v Speaker 1>And I can tell you in our business. You know,

0:22:39.320 --> 0:22:41.680
<v Speaker 1>when I travel around the country and I visit our

0:22:41.760 --> 0:22:45.600
<v Speaker 1>offices and I here are consumers talk. We serve Main

0:22:45.640 --> 0:22:49.880
<v Speaker 1>Street America, and I consistently hear that this tax refund

0:22:49.920 --> 0:22:54.439
<v Speaker 1>is the most important check they get all year. But

0:22:54.560 --> 0:22:57.760
<v Speaker 1>it's already spent um. They're using it to pay bills

0:22:57.800 --> 0:23:01.520
<v Speaker 1>and reduce debt um. We here way too often that

0:23:01.560 --> 0:23:05.760
<v Speaker 1>they're relying on payday lending or overdraft fees or other

0:23:05.800 --> 0:23:08.240
<v Speaker 1>things just to get by in short term cash. So

0:23:09.040 --> 0:23:12.400
<v Speaker 1>on the ground in communities across this country where we operate,

0:23:12.960 --> 0:23:16.840
<v Speaker 1>we see every day our clients still struggling managing cash

0:23:16.840 --> 0:23:19.760
<v Speaker 1>flow day to day, and you guys are working on

0:23:20.119 --> 0:23:23.800
<v Speaker 1>helping those individuals. I'm curious about how that's going. And

0:23:23.960 --> 0:23:27.440
<v Speaker 1>I also do wonder in this macro environment and be

0:23:27.600 --> 0:23:30.080
<v Speaker 1>it FED strategy or what the FED says, how does

0:23:30.119 --> 0:23:33.320
<v Speaker 1>that impact some of the business strategies that you've got

0:23:33.359 --> 0:23:36.840
<v Speaker 1>out there, Jeff, and being able to implement them this year. Yeah. Absolutely.

0:23:36.880 --> 0:23:39.160
<v Speaker 1>And So to two things that I'm thinking a lot

0:23:39.160 --> 0:23:42.600
<v Speaker 1>about right now. One is our launch of Spruce, which

0:23:42.680 --> 0:23:46.439
<v Speaker 1>is our mobile banking platform, and it is it is

0:23:46.600 --> 0:23:50.159
<v Speaker 1>designed and built with that insight in mind that we

0:23:50.320 --> 0:23:54.440
<v Speaker 1>hear from our customers this struggle. And so Spruce is

0:23:54.480 --> 0:23:57.600
<v Speaker 1>really a product help people be good with their money,

0:23:57.640 --> 0:24:00.560
<v Speaker 1>to save a little more UH, to make their dollar

0:24:00.680 --> 0:24:04.600
<v Speaker 1>go father further with rewards um. You know, we think

0:24:04.640 --> 0:24:07.920
<v Speaker 1>that product is right for the times given the real

0:24:08.040 --> 0:24:11.879
<v Speaker 1>financial struggles that we know people have no fees, no

0:24:12.000 --> 0:24:15.920
<v Speaker 1>minimum balances, no hidden fees, those kinds of things. That's

0:24:15.920 --> 0:24:18.720
<v Speaker 1>that's one part of our business that we're very excited about.

0:24:18.720 --> 0:24:21.320
<v Speaker 1>With this product, you and you can move forward no

0:24:21.359 --> 0:24:26.160
<v Speaker 1>matter what the outlook this year. Absolutely, and we think

0:24:26.160 --> 0:24:28.840
<v Speaker 1>in an environment where people are looking for tools to

0:24:28.920 --> 0:24:32.040
<v Speaker 1>help them be better with money, that Spruce is even

0:24:32.080 --> 0:24:34.959
<v Speaker 1>more right for the times because it is you know,

0:24:35.080 --> 0:24:38.280
<v Speaker 1>no hidden fees, no minimum balances, and they're able to

0:24:38.960 --> 0:24:42.320
<v Speaker 1>you know, set up really easy savings accounts. When they

0:24:42.440 --> 0:24:46.440
<v Speaker 1>use the card at thousands of major retailers, they automatically

0:24:46.440 --> 0:24:49.600
<v Speaker 1>get cash back into savings. So we think, you know

0:24:49.640 --> 0:24:52.399
<v Speaker 1>that we know there's a large problem in America. That

0:24:52.440 --> 0:24:56.119
<v Speaker 1>problem seems to still be real, and we think Spruces

0:24:56.400 --> 0:24:58.000
<v Speaker 1>is right for the time. So, Jeff, what are your

0:24:58.040 --> 0:25:00.520
<v Speaker 1>ambitions with Spruce? What firms are you try and to replace?

0:25:00.560 --> 0:25:03.160
<v Speaker 1>Are you're trying to become a full replacement for a bank? Yeah,

0:25:03.200 --> 0:25:05.719
<v Speaker 1>So when we looked at the landscape, this was this

0:25:05.800 --> 0:25:08.080
<v Speaker 1>was very interesting for us because most people don't know

0:25:08.119 --> 0:25:10.320
<v Speaker 1>that H and R Block used to be a federally

0:25:10.359 --> 0:25:13.800
<v Speaker 1>chartered bank and we sold that charter years ago, but

0:25:13.880 --> 0:25:17.280
<v Speaker 1>we've been offering multiple different financial products in the meantime.

0:25:18.200 --> 0:25:20.760
<v Speaker 1>But as we looked at the at the banking landscape,

0:25:20.800 --> 0:25:24.000
<v Speaker 1>you know, we see the traditional banks that that obviously

0:25:24.080 --> 0:25:28.240
<v Speaker 1>have stability, um depending on the brand, they have questionable trust.

0:25:28.320 --> 0:25:31.800
<v Speaker 1>We know banks are not widely trusted and they generally

0:25:31.840 --> 0:25:36.119
<v Speaker 1>have have have been missing the modern user experiences in

0:25:36.200 --> 0:25:39.520
<v Speaker 1>digital features. And then on the other side, those challenger

0:25:39.560 --> 0:25:42.920
<v Speaker 1>banks are our feature rich, but we see the technology

0:25:43.000 --> 0:25:45.760
<v Speaker 1>becoming less and less of a differentiator now and it's

0:25:45.840 --> 0:25:49.879
<v Speaker 1>really about relationship and trust and brand and we know

0:25:50.000 --> 0:25:53.600
<v Speaker 1>that that Block has that combination. So we think Spruce

0:25:53.640 --> 0:25:56.880
<v Speaker 1>can be a really viable product in the market because

0:25:56.920 --> 0:25:59.720
<v Speaker 1>it has the latest tech in features, but it's from

0:25:59.720 --> 0:26:03.000
<v Speaker 1>a brand that people come to every single year, you know,

0:26:03.040 --> 0:26:06.200
<v Speaker 1>when they're sharing their most intimate financial details. So talk

0:26:06.200 --> 0:26:08.800
<v Speaker 1>a little bit, Jeff about you know, we talked a

0:26:08.800 --> 0:26:13.080
<v Speaker 1>little about ambitions, but can you can you clarify to

0:26:13.160 --> 0:26:14.920
<v Speaker 1>what extent you want H and R Block to be

0:26:15.000 --> 0:26:16.800
<v Speaker 1>viewed as a bank. You talked about the banking charter

0:26:16.880 --> 0:26:19.280
<v Speaker 1>that H and R Block sold off years ago, but

0:26:19.359 --> 0:26:22.480
<v Speaker 1>what does the ultimate what does Spruce ultimately look like. So, Tim,

0:26:22.560 --> 0:26:25.480
<v Speaker 1>we we are absolutely building H and R Block to

0:26:25.560 --> 0:26:28.240
<v Speaker 1>be a financial services company for Main Street America. What

0:26:28.320 --> 0:26:31.600
<v Speaker 1>does that mean a bank? Does that include a bank charter? No,

0:26:32.320 --> 0:26:35.040
<v Speaker 1>it doesn't, you know. I mean we we have been

0:26:35.080 --> 0:26:38.080
<v Speaker 1>down that path, UM, and we believe today with the

0:26:38.160 --> 0:26:41.920
<v Speaker 1>partnership we have with Meta Bank, we have very favorable

0:26:41.960 --> 0:26:44.919
<v Speaker 1>economics with them. They're a great partner and as a

0:26:44.920 --> 0:26:49.280
<v Speaker 1>program sponsor, we can deliver the customer experience, the product,

0:26:49.400 --> 0:26:53.800
<v Speaker 1>the customer service without having to be a bank ourselves.

0:26:53.880 --> 0:26:57.080
<v Speaker 1>And so we feel very good about that relationship, not

0:26:57.200 --> 0:26:59.600
<v Speaker 1>only with Spruce, but that's how we've been operating our

0:26:59.640 --> 0:27:03.120
<v Speaker 1>Emerald Card and our Emerald Advance and other products now

0:27:03.160 --> 0:27:05.000
<v Speaker 1>for many years. It's something that we see with a

0:27:05.000 --> 0:27:07.440
<v Speaker 1>lot of fintech players. We see it with Wealth Front,

0:27:07.560 --> 0:27:10.320
<v Speaker 1>we see it with other companies like Chime for example.

0:27:10.640 --> 0:27:13.399
<v Speaker 1>We've got Chris Britt, the founder and CEO on our

0:27:13.400 --> 0:27:16.439
<v Speaker 1>show here before UM, Why is that a route that's

0:27:16.480 --> 0:27:19.520
<v Speaker 1>the right route to take? I think what we've learned

0:27:19.560 --> 0:27:22.880
<v Speaker 1>from the customer is many many times they don't know

0:27:22.960 --> 0:27:27.360
<v Speaker 1>who the bank actually is, UM, and what they're focused

0:27:27.359 --> 0:27:30.199
<v Speaker 1>on in today's world is the customer experience, and I

0:27:30.240 --> 0:27:33.560
<v Speaker 1>think that's how the fin techs really launched their disruptive

0:27:33.600 --> 0:27:38.439
<v Speaker 1>start versus traditional banks by building wonderful mobile apps that

0:27:38.480 --> 0:27:42.360
<v Speaker 1>were fitture, feature rich, and you know, just really elegant

0:27:42.359 --> 0:27:45.719
<v Speaker 1>to use. I think technology is caught up, and you know,

0:27:46.119 --> 0:27:49.680
<v Speaker 1>we're now launching the same kind of tech um. But

0:27:49.760 --> 0:27:51.760
<v Speaker 1>you know, the bank is what's on the back of

0:27:51.800 --> 0:27:55.800
<v Speaker 1>the card. It's very important to us as a business partner.

0:27:56.280 --> 0:27:59.080
<v Speaker 1>But in this context, you know, the customer knows their

0:27:59.200 --> 0:28:02.480
<v Speaker 1>relationship with Block and Spruce. How do you look more

0:28:02.520 --> 0:28:06.280
<v Speaker 1>broadly at everything that's going on, Jeff. In the financial industry,

0:28:06.320 --> 0:28:09.880
<v Speaker 1>we talking this week about UBS buying the robo advisor

0:28:09.920 --> 0:28:13.199
<v Speaker 1>wealth Front, and it's interesting to see kind of older

0:28:14.040 --> 0:28:17.600
<v Speaker 1>banks are older financial companies who kind of maybe you know,

0:28:18.320 --> 0:28:20.240
<v Speaker 1>turned away from some of the up starts a few

0:28:20.280 --> 0:28:22.480
<v Speaker 1>years ago, are now saying, wait a minute, because there's

0:28:22.480 --> 0:28:24.720
<v Speaker 1>a lot of money to be made in these alternative

0:28:24.760 --> 0:28:27.600
<v Speaker 1>platforms and a lot of money being managed, how do

0:28:27.680 --> 0:28:31.000
<v Speaker 1>you think about it against your business? Obviously not apples

0:28:31.000 --> 0:28:33.760
<v Speaker 1>to apples, but I'm just curious from a big picture

0:28:33.760 --> 0:28:36.639
<v Speaker 1>of view, there's no question that technology is playing a

0:28:36.760 --> 0:28:40.440
<v Speaker 1>role in everything we do UM. That could be how

0:28:40.480 --> 0:28:45.040
<v Speaker 1>we've digitized our assisted tax preparation business, so you can

0:28:45.080 --> 0:28:48.320
<v Speaker 1>get full expert help from somebody, but you do it

0:28:48.360 --> 0:28:53.160
<v Speaker 1>all virtually. Or with our company Wave, which is a

0:28:53.240 --> 0:29:02.040
<v Speaker 1>small business UM SASS software company, banking, account seeing, payroll, invoicing,

0:29:02.280 --> 0:29:05.560
<v Speaker 1>all completely integrated into one product. And it's a d

0:29:05.680 --> 0:29:10.400
<v Speaker 1>I Y product obviously spruce, but even at a maybe

0:29:10.400 --> 0:29:12.840
<v Speaker 1>a more simple level. You know, the way we think

0:29:12.880 --> 0:29:17.400
<v Speaker 1>about our machine learning models and AI to enable our

0:29:17.400 --> 0:29:21.920
<v Speaker 1>tax professionals to have more specific and relevant tax advice.

0:29:22.520 --> 0:29:26.120
<v Speaker 1>It doesn't replace them in their relationship, but allows them

0:29:26.120 --> 0:29:29.200
<v Speaker 1>to focus on serving the client, not on data entry.

0:29:29.280 --> 0:29:31.720
<v Speaker 1>And and we absolutely see that and we embrace it

0:29:31.760 --> 0:29:37.000
<v Speaker 1>as a company. So I am curious. We talked a

0:29:37.040 --> 0:29:40.680
<v Speaker 1>little bit at the beginning about outlook and what you're seeing,

0:29:40.720 --> 0:29:42.720
<v Speaker 1>and there was this was a crazy week in the

0:29:42.800 --> 0:29:46.200
<v Speaker 1>financial markets, certainly with a FED meeting one and done,

0:29:46.280 --> 0:29:49.840
<v Speaker 1>but a lot more to come in terms of specifics

0:29:49.840 --> 0:29:52.760
<v Speaker 1>of running your business, Jeff, whether it's access to labor,

0:29:52.800 --> 0:29:56.160
<v Speaker 1>the labor labor costs in particular, which we know J

0:29:56.280 --> 0:29:59.760
<v Speaker 1>Powell of the Federals I've talked about a lot in

0:29:59.840 --> 0:30:04.200
<v Speaker 1>his meeting. This week. Um, what's what's the biggest things

0:30:04.240 --> 0:30:07.600
<v Speaker 1>that you find difficult managing or difficulty managing you and

0:30:07.640 --> 0:30:11.280
<v Speaker 1>your team. Well, there's no question we're we're focused on

0:30:11.320 --> 0:30:14.480
<v Speaker 1>transformation and growth and so you know, there are many

0:30:14.560 --> 0:30:17.959
<v Speaker 1>things that are hard about that. With respect to labor,

0:30:18.400 --> 0:30:21.520
<v Speaker 1>we're an interesting company because on one hand, we are

0:30:21.600 --> 0:30:25.280
<v Speaker 1>a retailer with a lot of retail footprint, but those

0:30:25.360 --> 0:30:30.160
<v Speaker 1>that work in our offices are tax professionals and the

0:30:30.240 --> 0:30:34.400
<v Speaker 1>way they're paid is based on the service they provide

0:30:34.400 --> 0:30:37.560
<v Speaker 1>in their level of certifications, so they're not an hourly worker.

0:30:38.280 --> 0:30:41.760
<v Speaker 1>Uh and on average, we have about ten years of

0:30:41.920 --> 0:30:44.960
<v Speaker 1>tenure with our tax bros. So they come back year in,

0:30:45.120 --> 0:30:49.360
<v Speaker 1>year out. We obviously, you know, compete heavily for the

0:30:49.400 --> 0:30:52.520
<v Speaker 1>best engineering and data science talent, but I think that's

0:30:52.560 --> 0:30:55.000
<v Speaker 1>more that's more common across companies that are doing what

0:30:55.000 --> 0:30:57.280
<v Speaker 1>we're doing. So it's manageable. It sounds like knit net.

0:30:58.120 --> 0:31:00.640
<v Speaker 1>It has been manageable for us because us our labor

0:31:00.760 --> 0:31:04.040
<v Speaker 1>model is just different from how people view, you know,

0:31:04.160 --> 0:31:07.239
<v Speaker 1>retailers in general. That's Jeff Jones, president CEO at H

0:31:07.240 --> 0:31:08.920
<v Speaker 1>and R Block. That company, by the way, set to

0:31:08.960 --> 0:31:11.880
<v Speaker 1>report earnings on Tuesday, and that reps up the first

0:31:11.880 --> 0:31:13.920
<v Speaker 1>hour of the weekend edition of Bloomberg Business Week from

0:31:13.920 --> 0:31:16.800
<v Speaker 1>Bloomberg Radio. I'm Carol Masser and I'm Tim Stanivik. Coming

0:31:16.880 --> 0:31:18.720
<v Speaker 1>up in our next hour, we may be on the

0:31:18.760 --> 0:31:21.960
<v Speaker 1>cusp of the next big breakthrough in precision medicine. We're

0:31:21.960 --> 0:31:24.719
<v Speaker 1>going to explore the promise of genomic testing and analysis

0:31:24.720 --> 0:31:26.920
<v Speaker 1>with the CEO of gene d X and a new

0:31:26.920 --> 0:31:29.240
<v Speaker 1>player in the market for baby food, one that's projected

0:31:29.280 --> 0:31:31.880
<v Speaker 1>to approach a hundred billion dollars in the next five

0:31:31.960 --> 0:31:34.800
<v Speaker 1>years that entire market. We're going to catch up with

0:31:34.840 --> 0:31:37.200
<v Speaker 1>the co founders of you Me and Up next on

0:31:37.240 --> 0:31:40.000
<v Speaker 1>Bloomberg Business Week, the US government has been using a

0:31:40.040 --> 0:31:43.840
<v Speaker 1>remote island to simulate hacks on the electrical grid. Here's

0:31:43.840 --> 0:31:46.560
<v Speaker 1>the question, are we truly prepared for the real thing?

0:31:47.200 --> 0:31:54.760
<v Speaker 1>Stick around to find out. This is Bloomberg. This is

0:31:54.880 --> 0:31:59.000
<v Speaker 1>Bloomberg Business Week. Inside from the reporters and editors who

0:31:59.000 --> 0:32:03.040
<v Speaker 1>bring you Americas is trusted business magazine plus global business,

0:32:03.120 --> 0:32:06.720
<v Speaker 1>finance and tech news As it happened, Sloomberg Business Week

0:32:06.960 --> 0:32:10.520
<v Speaker 1>with Carol Messer and Bloomberg Quick Takes. Tim Stinovic on

0:32:10.760 --> 0:32:15.320
<v Speaker 1>Bloomberg Radio. I am Carol Masser and plenty ahead in

0:32:15.320 --> 0:32:17.760
<v Speaker 1>our second hour of the weekend addition to Bloomberg Business Week,

0:32:17.800 --> 0:32:20.880
<v Speaker 1>including a look at the promising and increasingly competitive world

0:32:20.920 --> 0:32:23.320
<v Speaker 1>of genetic testing. We'll do that with the CEO of

0:32:23.400 --> 0:32:25.280
<v Speaker 1>gen d X. We're also going to be joined by

0:32:25.280 --> 0:32:27.280
<v Speaker 1>the co founders of the baby food startup you Me.

0:32:27.480 --> 0:32:30.240
<v Speaker 1>They're looking to crack a fast growing market and blaze

0:32:30.240 --> 0:32:32.120
<v Speaker 1>a trail for women and venture capital. You know a

0:32:32.120 --> 0:32:35.720
<v Speaker 1>little bit about baby food? Yeah too much actually, alright.

0:32:35.720 --> 0:32:38.320
<v Speaker 1>Plus our Bloomberg Pursuits team it's out with its special

0:32:38.360 --> 0:32:41.960
<v Speaker 1>wellness section, everything from prehab and hitting monks. Yep, that's

0:32:41.960 --> 0:32:44.880
<v Speaker 1>a thing. It is a thing to help avocado oil

0:32:44.920 --> 0:32:47.640
<v Speaker 1>and blueberries as food and perhaps even skincare. It's kind

0:32:47.640 --> 0:32:51.640
<v Speaker 1>of getting fluid back and forth there. Yeah, but you know,

0:32:51.680 --> 0:32:53.560
<v Speaker 1>not necessarily you want to don't want to eat the

0:32:53.560 --> 0:32:55.360
<v Speaker 1>stuff that you're supposed to put on your face, right,

0:32:55.520 --> 0:32:58.760
<v Speaker 1>I don't know, alright. First up this hour, this week's

0:32:58.760 --> 0:33:01.480
<v Speaker 1>Technology section takes a look at the potential devastation of

0:33:01.480 --> 0:33:05.120
<v Speaker 1>a cyber attack on America's power infrastructure and what the

0:33:05.120 --> 0:33:07.800
<v Speaker 1>federal government is doing to get us ready for such

0:33:07.840 --> 0:33:10.200
<v Speaker 1>an event. A large part of what it's been doing

0:33:10.240 --> 0:33:12.960
<v Speaker 1>is running drills on a small island that's actually not

0:33:13.040 --> 0:33:15.880
<v Speaker 1>too far from where we are right now. These exercises

0:33:15.880 --> 0:33:18.440
<v Speaker 1>have been taking place on Plumb Island. It's an isolated

0:33:18.480 --> 0:33:20.600
<v Speaker 1>spit of land just off of the northeastern tip of

0:33:20.600 --> 0:33:23.840
<v Speaker 1>Long Island, New York. Let's bring in Bloomberg new cybersecurities

0:33:23.840 --> 0:33:25.960
<v Speaker 1>are Mike Riley. He wrote the story with help from

0:33:26.120 --> 0:33:29.680
<v Speaker 1>William Turton and Jordan Robertson. Mike joins us. Now, So, Mike,

0:33:29.840 --> 0:33:33.360
<v Speaker 1>I have passed Plumb Island, gone through Plumb Gut. Uh

0:33:33.360 --> 0:33:36.400
<v Speaker 1>in Long Island sound? Um, I'm glad you're okay now

0:33:36.960 --> 0:33:39.480
<v Speaker 1>suffering from Plumb Gut. Well, it comes up on maps

0:33:39.480 --> 0:33:41.240
<v Speaker 1>and it's like you cannot go there, if you're if

0:33:41.320 --> 0:33:43.360
<v Speaker 1>somebody who spends time in the waters, you're not allowed

0:33:43.360 --> 0:33:46.200
<v Speaker 1>to stop there. Tell us about Plumb Island. Um, Yeah,

0:33:46.200 --> 0:33:50.719
<v Speaker 1>it's got a long and interesting history. It's also an

0:33:50.800 --> 0:33:52.920
<v Speaker 1>object of curiosity for people who live in the area

0:33:52.960 --> 0:33:55.640
<v Speaker 1>because you're not allowed to access that. There's a private

0:33:55.680 --> 0:33:58.360
<v Speaker 1>ferry that's run by the government that's behind the guard post.

0:33:58.440 --> 0:34:00.080
<v Speaker 1>That's the only way that you can get to the

0:34:00.120 --> 0:34:03.200
<v Speaker 1>island what and you if you get too close to

0:34:03.200 --> 0:34:05.920
<v Speaker 1>it as a boat like you, you're told about it

0:34:05.960 --> 0:34:08.800
<v Speaker 1>because another boat will come out and shoot you away.

0:34:09.040 --> 0:34:13.400
<v Speaker 1>And what's on the island is a lab for studying

0:34:13.440 --> 0:34:16.319
<v Speaker 1>animal diseases. UM. One of the reasons why this is

0:34:16.320 --> 0:34:19.680
<v Speaker 1>so isolated is because they're worried that terrorists might attack

0:34:19.840 --> 0:34:23.040
<v Speaker 1>a lab like that and use the diseases for for

0:34:23.320 --> 0:34:25.680
<v Speaker 1>bio terrorism. But the other thing that they've been doing

0:34:25.719 --> 0:34:29.160
<v Speaker 1>on and is running these exercises of UH to try

0:34:29.200 --> 0:34:32.600
<v Speaker 1>and understand and get better at responding to a major

0:34:32.640 --> 0:34:35.040
<v Speaker 1>hack on the grid. And so they literally built out

0:34:35.360 --> 0:34:39.400
<v Speaker 1>a small version of a grid with substations and transmission lines,

0:34:39.960 --> 0:34:44.680
<v Speaker 1>and over a period from UH they would run these

0:34:44.719 --> 0:34:48.399
<v Speaker 1>exercises that involved the National Guard and utility crews from

0:34:48.440 --> 0:34:51.279
<v Speaker 1>some of the major utilities, and they would practice what

0:34:51.440 --> 0:34:54.680
<v Speaker 1>happens trying to recover from a major cyber attack. And

0:34:55.560 --> 0:34:57.720
<v Speaker 1>it suffice to say that it's a it's a really

0:34:57.760 --> 0:35:00.279
<v Speaker 1>really hard thing to do and and you too, these

0:35:00.280 --> 0:35:01.839
<v Speaker 1>are not trained well enough to do it, and so

0:35:01.920 --> 0:35:04.319
<v Speaker 1>often things went badly wrong. Okay, So so talk to

0:35:04.400 --> 0:35:08.000
<v Speaker 1>us a little bit about that, because what exactly is

0:35:08.040 --> 0:35:10.600
<v Speaker 1>the worst case scenario here that the DARPA and other

0:35:10.600 --> 0:35:13.720
<v Speaker 1>authorities are actually trying to plan for, and why aren't

0:35:13.719 --> 0:35:15.839
<v Speaker 1>we in a great position to actually respond to it. Well,

0:35:15.840 --> 0:35:18.719
<v Speaker 1>it turns out the the grid is a unique kind

0:35:18.719 --> 0:35:21.600
<v Speaker 1>of target for a cyber attack, very different than just

0:35:21.640 --> 0:35:25.920
<v Speaker 1>about anything else you know, gas pipeline or uh, you know,

0:35:26.000 --> 0:35:29.600
<v Speaker 1>other upport other infrastructure because of the physics involved in

0:35:29.640 --> 0:35:31.960
<v Speaker 1>operating the grid. So even though we don't think much

0:35:31.960 --> 0:35:34.759
<v Speaker 1>about it, there's a very delicate balance that has to

0:35:34.800 --> 0:35:37.840
<v Speaker 1>go on of electricity going onto the grid and electricity

0:35:37.880 --> 0:35:42.000
<v Speaker 1>coming off of the grid. And usually this is like computerized,

0:35:42.000 --> 0:35:44.120
<v Speaker 1>and they do a lot of planning for this, and

0:35:44.360 --> 0:35:48.040
<v Speaker 1>usually it all goes swimly well, but in very unique cases,

0:35:48.400 --> 0:35:51.560
<v Speaker 1>if they gets out of balance and that balance uh

0:35:51.680 --> 0:35:54.160
<v Speaker 1>disturbs the physics of the grid enough, the entire grid

0:35:54.280 --> 0:35:56.920
<v Speaker 1>or large section of it i should say, can collapse

0:35:57.000 --> 0:35:59.400
<v Speaker 1>the power essentially that that that is and then and

0:35:59.440 --> 0:36:02.399
<v Speaker 1>that can lead millions of people without power. The last

0:36:02.400 --> 0:36:06.680
<v Speaker 1>time this really happened in a significant scale was interesting, Yeah,

0:36:06.719 --> 0:36:09.239
<v Speaker 1>where where basically the whole grid went down in the

0:36:09.239 --> 0:36:12.320
<v Speaker 1>Northeast and millions of people were without power. So getting

0:36:12.320 --> 0:36:14.440
<v Speaker 1>it back up from that state is really really hard,

0:36:14.640 --> 0:36:18.319
<v Speaker 1>and if hackers are already in the system, it's especially hard.

0:36:18.360 --> 0:36:20.640
<v Speaker 1>And so they practiced doing that, trying to recover a

0:36:20.680 --> 0:36:24.120
<v Speaker 1>system from from the grid after it's been depowered and

0:36:24.120 --> 0:36:27.279
<v Speaker 1>it's and and the hackers were able to create all

0:36:27.320 --> 0:36:30.680
<v Speaker 1>sorts of chaos and make that that recovery very difficult.

0:36:30.719 --> 0:36:34.399
<v Speaker 1>Bottom line is the attackers could extend a blackout from

0:36:35.040 --> 0:36:37.320
<v Speaker 1>what might have been a few hours to days or

0:36:37.360 --> 0:36:40.319
<v Speaker 1>even weeks under these circumstances. Well, and what's interesting, Mike,

0:36:40.360 --> 0:36:42.920
<v Speaker 1>and you remind us hackers are in the system, and

0:36:43.000 --> 0:36:47.120
<v Speaker 1>thank the United States, go back to what was uh

0:36:47.160 --> 0:36:50.399
<v Speaker 1>and you guys were doing the hacking when it comes

0:36:50.440 --> 0:36:54.520
<v Speaker 1>to what was going on in Iran. That's right. There's

0:36:54.560 --> 0:36:57.839
<v Speaker 1>a special kind of of hacking that sort of is

0:36:58.040 --> 0:37:01.840
<v Speaker 1>meant to impact actual the real world that packs physical

0:37:01.880 --> 0:37:04.920
<v Speaker 1>systems and a it's hacking of industrial computers. And the

0:37:05.239 --> 0:37:07.919
<v Speaker 1>big example of your citing is stuck net that where

0:37:08.040 --> 0:37:11.680
<v Speaker 1>hackers from you know, thousands of miles away, we're able

0:37:11.719 --> 0:37:16.759
<v Speaker 1>to destroy centrifuges in Iran's nuclear development program. But it's

0:37:16.760 --> 0:37:20.600
<v Speaker 1>that exactly that kind of of hacking, in that approach,

0:37:20.640 --> 0:37:23.200
<v Speaker 1>which is hitting these industrial computers that can also do

0:37:23.320 --> 0:37:26.880
<v Speaker 1>things like shut down airports or shut down the electrical grid,

0:37:27.239 --> 0:37:31.040
<v Speaker 1>and so cyber warriors. The people like Russia has, in

0:37:31.080 --> 0:37:34.360
<v Speaker 1>the US has and China has, they have some pretty

0:37:34.440 --> 0:37:37.680
<v Speaker 1>unique tools to make these kinds of things happen in

0:37:37.719 --> 0:37:41.239
<v Speaker 1>the circumstances where there's a either an active conflict or

0:37:41.239 --> 0:37:43.440
<v Speaker 1>even less than that. I mean, there's U s Intelligence

0:37:43.520 --> 0:37:45.760
<v Speaker 1>is worrying more and more that we'll see that Russia

0:37:45.840 --> 0:37:47.879
<v Speaker 1>might try one of these hacks. Not and when there's

0:37:47.880 --> 0:37:50.280
<v Speaker 1>an actual shooting more going on, but in a situation

0:37:50.320 --> 0:37:52.360
<v Speaker 1>like what we're seeing in Ukraine. So I've seen Plumb

0:37:52.400 --> 0:37:54.520
<v Speaker 1>Island before, but I didn't know what it was used

0:37:54.520 --> 0:37:56.680
<v Speaker 1>for before. Right from Afar, it probably looks like, wow,

0:37:56.719 --> 0:38:00.680
<v Speaker 1>this would be a nice island to go to. R Yeah,

0:38:00.760 --> 0:38:03.880
<v Speaker 1>minus the fences. It's interesting, as you heard. I mean,

0:38:03.920 --> 0:38:06.040
<v Speaker 1>I've spent a lot of time in the water, and

0:38:06.200 --> 0:38:09.319
<v Speaker 1>it's on nautical charts, but it's also said like don't

0:38:09.360 --> 0:38:12.440
<v Speaker 1>go there in your previous life as a pirate, I

0:38:12.560 --> 0:38:16.520
<v Speaker 1>told you that was okay, Okay, anyway, it's a great story,

0:38:16.560 --> 0:38:19.680
<v Speaker 1>so highly recommend you read all of its in its entirety.

0:38:19.840 --> 0:38:22.760
<v Speaker 1>You're listening to Bloomberg Business Week, Still Ahead, How advanced

0:38:22.760 --> 0:38:26.040
<v Speaker 1>genetic testing methods are being used to uncover complicated disease

0:38:26.080 --> 0:38:28.680
<v Speaker 1>causing DNA changes. I gotta say, I love this field.

0:38:29.000 --> 0:38:31.000
<v Speaker 1>How a company called gene d X is unlocking this

0:38:31.040 --> 0:38:35.040
<v Speaker 1>field's vast potential by turning data into diagnoses. You're listening

0:38:35.040 --> 0:38:52.719
<v Speaker 1>to Bloomberg Business Week. This is Bloomberg. This is Bloomberg

0:38:52.760 --> 0:38:56.319
<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes Tim

0:38:56.440 --> 0:39:01.400
<v Speaker 1>Stinovik from Bloomberg Radio. So you might recall a November

0:39:01.440 --> 0:39:04.319
<v Speaker 1>Bloomberg Business Week cover story about the company twenty three

0:39:04.320 --> 0:39:06.120
<v Speaker 1>and Me and how it's looking to leverage all the

0:39:06.160 --> 0:39:09.600
<v Speaker 1>genetic information it collects to enable it to make and

0:39:09.680 --> 0:39:13.279
<v Speaker 1>sell its own therapies, basically become a drug maker. Yeah,

0:39:13.400 --> 0:39:15.439
<v Speaker 1>far cry from what it was, you know, at least

0:39:15.440 --> 0:39:17.520
<v Speaker 1>starting out to do right well. The world of genetic

0:39:17.520 --> 0:39:20.320
<v Speaker 1>testing and its applications as a diagnostic tool, it continues

0:39:20.360 --> 0:39:22.320
<v Speaker 1>to grow, Carol, You and I recently caught up with

0:39:22.400 --> 0:39:25.360
<v Speaker 1>Katherine Steulin. She's spent more than two decades in healthcare.

0:39:25.560 --> 0:39:27.880
<v Speaker 1>Now she serves as president and CEO of the genetic

0:39:27.920 --> 0:39:30.799
<v Speaker 1>testing and genomic company gene d X. Kavin joined us

0:39:30.800 --> 0:39:32.719
<v Speaker 1>with an up close look at the company's history and

0:39:32.760 --> 0:39:35.440
<v Speaker 1>how it's solidifying its place on the cutting edge of

0:39:35.480 --> 0:39:38.560
<v Speaker 1>precision medicine. I had to share with you what I

0:39:38.600 --> 0:39:42.400
<v Speaker 1>think is really a new era in terms of delivering

0:39:42.400 --> 0:39:45.600
<v Speaker 1>on the promise of the Human Genome Project, as well

0:39:45.640 --> 0:39:48.080
<v Speaker 1>as UM something that we've been talking about quite a bit,

0:39:48.120 --> 0:39:51.680
<v Speaker 1>which which is precision medicine. Um gen d X was

0:39:51.840 --> 0:39:54.879
<v Speaker 1>fun out of the n i H twenty years ago

0:39:55.239 --> 0:39:59.560
<v Speaker 1>and really was known as a company that was who

0:39:59.640 --> 0:40:02.839
<v Speaker 1>doctor has relied on to the hardest to diagnose patients.

0:40:03.600 --> 0:40:08.120
<v Speaker 1>But over time, our scientists have been quietly pioneering the

0:40:08.239 --> 0:40:12.360
<v Speaker 1>next generation of genetic testing that looks deeply at the

0:40:12.480 --> 0:40:15.920
<v Speaker 1>totality of the human genome to be able to provide

0:40:16.040 --> 0:40:20.040
<v Speaker 1>a faster diagnosis for patients and in turn be able,

0:40:20.120 --> 0:40:23.839
<v Speaker 1>based on the results of our genetic test, be able

0:40:23.880 --> 0:40:27.080
<v Speaker 1>to tell you what therapeutics might be able to help

0:40:27.120 --> 0:40:29.719
<v Speaker 1>you get on a healthier path sooner. Well, help me

0:40:29.800 --> 0:40:34.440
<v Speaker 1>understand where patients use this and at what point in

0:40:34.480 --> 0:40:37.239
<v Speaker 1>their lives they use it, because up till now, and

0:40:37.600 --> 0:40:39.560
<v Speaker 1>you know, I don't want to give away too much

0:40:39.560 --> 0:40:42.120
<v Speaker 1>of my medical history. I'm talking on you know, national

0:40:42.200 --> 0:40:45.600
<v Speaker 1>radio here. Uh. But my only encounter with genetic testing

0:40:45.640 --> 0:40:48.719
<v Speaker 1>personally has has been when my wife got pregnant with

0:40:48.760 --> 0:40:51.239
<v Speaker 1>our son. And I think that's where a lot of

0:40:51.280 --> 0:40:55.239
<v Speaker 1>people first interact with it, when you know the person

0:40:55.280 --> 0:40:59.279
<v Speaker 1>who's pregnant and then the partner get tested. But that

0:40:59.400 --> 0:41:03.080
<v Speaker 1>was it for me, that that's true for so many people. UM.

0:41:03.200 --> 0:41:07.520
<v Speaker 1>Right now, genetic testing is being used in in that setting. UM.

0:41:07.600 --> 0:41:10.680
<v Speaker 1>You know, frequently when a woman is thinking about having

0:41:10.680 --> 0:41:14.400
<v Speaker 1>a baby, or she's pregnant and she will she'll do

0:41:14.880 --> 0:41:17.200
<v Speaker 1>a test, she and her partner will do a test

0:41:17.239 --> 0:41:21.560
<v Speaker 1>called carrier screening. UM. But then what we're able to

0:41:21.680 --> 0:41:24.840
<v Speaker 1>do on the other side, once there is hopefully a

0:41:24.840 --> 0:41:28.040
<v Speaker 1>healthy baby, is be able to ensure that when there

0:41:28.200 --> 0:41:32.000
<v Speaker 1>is a symptom um that that child may be displaying

0:41:32.280 --> 0:41:36.480
<v Speaker 1>if God forbid, the babies in the neonates neonatal intense

0:41:36.520 --> 0:41:40.160
<v Speaker 1>of care unit or as a toddler UM, we're able

0:41:40.200 --> 0:41:44.879
<v Speaker 1>to provide based on that baby's genome um rapid information

0:41:45.160 --> 0:41:48.920
<v Speaker 1>that helps get to a diagnosis, a definitive diagnosis sooner,

0:41:49.000 --> 0:41:52.840
<v Speaker 1>which is critically important when you're thinking about neurological conditions.

0:41:52.920 --> 0:41:56.359
<v Speaker 1>That could be impassing that child and then getting them

0:41:56.400 --> 0:41:59.480
<v Speaker 1>on that treatment. UM. The other time that people are

0:41:59.560 --> 0:42:02.680
<v Speaker 1>utilized in genetic information often is when they have a

0:42:02.719 --> 0:42:06.520
<v Speaker 1>cancer diagnosis. So right now it really is being used

0:42:07.120 --> 0:42:12.000
<v Speaker 1>UM in the symptomatic setting UM. But genetic information can

0:42:12.040 --> 0:42:15.440
<v Speaker 1>actually be used in a preventive way UM to be

0:42:15.480 --> 0:42:19.600
<v Speaker 1>able to get ahead of UM developing symptoms and being

0:42:19.640 --> 0:42:23.319
<v Speaker 1>able to keep people healthy versus diagnosed a disease. It's

0:42:23.320 --> 0:42:29.480
<v Speaker 1>already in progress. So I think about things, you know, UM, Katherine,

0:42:29.520 --> 0:42:32.799
<v Speaker 1>that are just like diabetes, right, which is really we

0:42:32.880 --> 0:42:36.560
<v Speaker 1>talk about pandemics, right, you know, it's really becoming a

0:42:36.560 --> 0:42:38.919
<v Speaker 1>global pandemic in terms of the amount of people who

0:42:38.960 --> 0:42:43.319
<v Speaker 1>have diabetes. How can we use genetic testing. How are

0:42:43.400 --> 0:42:46.960
<v Speaker 1>we maybe already in terms of anticipating it or somehow

0:42:47.000 --> 0:42:49.360
<v Speaker 1>getting better control of it, because it really just seems

0:42:49.360 --> 0:42:54.520
<v Speaker 1>like it's out of control. So genetic testing right now

0:42:54.800 --> 0:42:58.880
<v Speaker 1>is really best utilized UM and and settings such as

0:42:58.880 --> 0:43:05.520
<v Speaker 1>cardiovascular disease in oncology and the pediatric setting for neurological

0:43:05.600 --> 0:43:10.640
<v Speaker 1>disorders or autism UM, as well as, as you mentioned earlier,

0:43:10.680 --> 0:43:14.360
<v Speaker 1>in the prenatal setting when when we're trying to assess

0:43:14.719 --> 0:43:18.000
<v Speaker 1>risk when it comes to a pregnancy. For for more

0:43:18.040 --> 0:43:22.479
<v Speaker 1>common conditions that are metabolic in nature, like diabetes, there's

0:43:22.480 --> 0:43:24.480
<v Speaker 1>still a lot of work that needs to be done

0:43:24.600 --> 0:43:28.839
<v Speaker 1>from a technology standpoint to really help us better understand

0:43:29.280 --> 0:43:35.120
<v Speaker 1>the specific role of genetics that might predisposite, predispose somebody

0:43:35.200 --> 0:43:39.080
<v Speaker 1>to to being uh, somebody who will have a more

0:43:39.160 --> 0:43:42.640
<v Speaker 1>severe condition. Um. So there's a lot of work going

0:43:42.680 --> 0:43:45.239
<v Speaker 1>into that. You'll hear in the future more about something

0:43:45.239 --> 0:43:49.600
<v Speaker 1>called polygenic risk risk scores, which is for the broader

0:43:50.000 --> 0:43:53.919
<v Speaker 1>um more common conditions like diabetes UM. And I think

0:43:53.960 --> 0:43:55.960
<v Speaker 1>that that's going to be on the horizon over the

0:43:56.000 --> 0:43:58.520
<v Speaker 1>next five to ten years. We're still in the earlier

0:43:58.600 --> 0:44:00.880
<v Speaker 1>stages for those sorts of cons And Catherine, I want

0:44:00.920 --> 0:44:02.400
<v Speaker 1>to talk more about the business here because I think

0:44:02.440 --> 0:44:06.240
<v Speaker 1>when it comes to products such as yours, the customer

0:44:06.400 --> 0:44:09.759
<v Speaker 1>isn't necessarily the end patient. The customer is the provider

0:44:09.840 --> 0:44:14.520
<v Speaker 1>who is prescribing it or who is actually um telling

0:44:14.560 --> 0:44:16.600
<v Speaker 1>the patient that they should get it. How do you

0:44:16.600 --> 0:44:18.480
<v Speaker 1>how does that, how does that sales process work? And

0:44:18.520 --> 0:44:21.000
<v Speaker 1>how do you get your product more in the hands

0:44:21.000 --> 0:44:26.640
<v Speaker 1>of more providers. So it's it's a really important partnership

0:44:26.719 --> 0:44:30.399
<v Speaker 1>that we have with a provider a patient as well

0:44:30.440 --> 0:44:33.000
<v Speaker 1>as with a payer UM and and we very much

0:44:33.080 --> 0:44:36.799
<v Speaker 1>believe that it is the most responsible approach to be

0:44:36.880 --> 0:44:42.520
<v Speaker 1>working UM in that partnership because we're delivering information that

0:44:42.680 --> 0:44:47.879
<v Speaker 1>is actionable UM, meaning we're providing a genetic report that

0:44:48.360 --> 0:44:51.520
<v Speaker 1>is saying whether or not somebody may have a health

0:44:51.560 --> 0:44:55.400
<v Speaker 1>condition that they may need to, you know, go undergo

0:44:55.480 --> 0:44:59.520
<v Speaker 1>some sort of therapy for UM or change another aspect

0:44:59.520 --> 0:45:01.880
<v Speaker 1>of their life. So it's really important that we are

0:45:01.880 --> 0:45:04.960
<v Speaker 1>working in partnership there. UM. The way that we work

0:45:05.040 --> 0:45:09.560
<v Speaker 1>today is we we sell our testing directly to clinicians.

0:45:09.640 --> 0:45:12.919
<v Speaker 1>Mainly this has been to medical geneticists, who are kind

0:45:12.920 --> 0:45:17.480
<v Speaker 1>of the the experts experts when it comes to genetics,

0:45:17.480 --> 0:45:21.200
<v Speaker 1>but we're seeing a broader group of clinicians. As we

0:45:21.239 --> 0:45:25.360
<v Speaker 1>mentioned earlier, OBEs are using it in terms of assessing

0:45:25.440 --> 0:45:29.520
<v Speaker 1>risk for pregnancy on collogists are using it to assess

0:45:29.920 --> 0:45:33.279
<v Speaker 1>risk overall as well as what treatment might be best

0:45:33.280 --> 0:45:36.120
<v Speaker 1>for a patient. So we're starting to see a shift

0:45:36.239 --> 0:45:41.440
<v Speaker 1>from UM the expert setting of medical geneticist into broader

0:45:41.480 --> 0:45:46.600
<v Speaker 1>mainstream medicine. And so we educate providers about our services

0:45:46.640 --> 0:45:48.400
<v Speaker 1>and we work with them to ensure that they have

0:45:48.520 --> 0:45:50.920
<v Speaker 1>all the tools that they need to inform their patient

0:45:51.000 --> 0:45:54.440
<v Speaker 1>as clearly as possible. That's Katherine Steln, She's President CEO

0:45:54.480 --> 0:45:57.239
<v Speaker 1>of gen d X. We should mention that earlier this month,

0:45:57.400 --> 0:46:00.880
<v Speaker 1>the publicly traded health intelligence company Semaphore are agreed to

0:46:00.880 --> 0:46:03.359
<v Speaker 1>acquire gen d X for about six and twenty three

0:46:03.400 --> 0:46:06.160
<v Speaker 1>million dollars. So once that deal has completed, Catherine will

0:46:06.200 --> 0:46:09.000
<v Speaker 1>service co CEO still to come. On Bloomberg Business Week.

0:46:09.000 --> 0:46:11.440
<v Speaker 1>They call themselves nerds on a mission. How a pair

0:46:11.480 --> 0:46:14.480
<v Speaker 1>of longtime friends are looking to reshape the multibillion dollar

0:46:14.600 --> 0:46:16.760
<v Speaker 1>baby food market. I thought we were nerds on a mission.

0:46:16.840 --> 0:46:21.960
<v Speaker 1>Yeah we are. Okay, well we're just nerds. This is

0:46:21.960 --> 0:46:30.040
<v Speaker 1>Bloomberg Broadcasting from the financial capital of the world, Bloomberg

0:46:30.160 --> 0:46:33.640
<v Speaker 1>eleven Frio in New York to Washington, d C, Bloomberg

0:46:34.600 --> 0:46:37.840
<v Speaker 1>to Boston, Bloomberg one oh six one, to San Francisco,

0:46:37.880 --> 0:46:41.600
<v Speaker 1>Bloomberg nine sixty to the country Sirius XM Channel one nine,

0:46:41.960 --> 0:46:45.479
<v Speaker 1>and around the globe the Bloomberg Business and Bloomberg Radio

0:46:45.600 --> 0:46:49.720
<v Speaker 1>dot Com. This is Bloomberg Business Week with Carol Messer

0:46:49.960 --> 0:46:55.759
<v Speaker 1>and Bloomberg Quick takes Tim Stenovan on Bloomberg Radio. But

0:46:55.880 --> 0:46:58.080
<v Speaker 1>what estimate? The baby food market is forecast to reach

0:46:58.120 --> 0:47:02.240
<v Speaker 1>more than ninety six billion dollars by the compound annual

0:47:02.280 --> 0:47:04.480
<v Speaker 1>growth rate of six percent. That's a lot of most

0:47:04.520 --> 0:47:09.840
<v Speaker 1>string beans and corn. Yea, definitely well. One of the

0:47:09.840 --> 0:47:12.840
<v Speaker 1>newer participants in that world is the organic food company

0:47:12.920 --> 0:47:16.200
<v Speaker 1>you Me. The company recently raised nearly sixty seven million

0:47:16.200 --> 0:47:19.120
<v Speaker 1>dollars from investors, all of whom were women. Love that.

0:47:19.239 --> 0:47:22.280
<v Speaker 1>Former journalist Evelyn roose Lee and one time financial analyst

0:47:22.360 --> 0:47:25.920
<v Speaker 1>Angelis Sutherland, they co founded the Director consumer brand. Evelyn

0:47:25.960 --> 0:47:28.920
<v Speaker 1>explained why the two decided to leave their prior careers

0:47:29.360 --> 0:47:31.839
<v Speaker 1>behind in pursuit of healthier food choices for kids. That's

0:47:31.840 --> 0:47:35.480
<v Speaker 1>where we started our conversation. We are on a mission

0:47:35.520 --> 0:47:39.640
<v Speaker 1>to change transparency and baby food and what it actually

0:47:39.719 --> 0:47:41.840
<v Speaker 1>represents and what it means and so how nutritious it

0:47:41.920 --> 0:47:44.480
<v Speaker 1>can be and making sure it's clean of heavy metals,

0:47:44.480 --> 0:47:46.680
<v Speaker 1>and so we're reaching it's money to take on big baby.

0:47:46.960 --> 0:47:49.560
<v Speaker 1>So Evelyn, come on in on the conversation because it's

0:47:49.560 --> 0:47:52.040
<v Speaker 1>a massive market. We've all been there where we're you know,

0:47:52.080 --> 0:47:54.600
<v Speaker 1>looking at the shelves and when once you have a kid,

0:47:54.840 --> 0:47:56.279
<v Speaker 1>everything you put in their mouth, you wanted to be

0:47:56.320 --> 0:47:58.839
<v Speaker 1>like perfect. You want to keep them safe, you want

0:47:58.840 --> 0:48:00.799
<v Speaker 1>to make sure they're eating. Well, how did you guys

0:48:00.800 --> 0:48:02.759
<v Speaker 1>approach this and how did you know that there was

0:48:02.840 --> 0:48:06.440
<v Speaker 1>a need for what you guys are doing. Yeah? Absolutely so,

0:48:06.640 --> 0:48:09.040
<v Speaker 1>I guess we could start at the beginning in terms

0:48:09.120 --> 0:48:13.000
<v Speaker 1>of the origin story, because that definitely informed how we

0:48:13.040 --> 0:48:17.000
<v Speaker 1>built a company. UM. So, just as a brief background,

0:48:17.320 --> 0:48:19.160
<v Speaker 1>I used to be on the other side of the table.

0:48:19.200 --> 0:48:22.600
<v Speaker 1>I used to be actually a journalist like you guys. UM.

0:48:22.640 --> 0:48:24.719
<v Speaker 1>I was a journalist for about a decade or so,

0:48:24.800 --> 0:48:27.280
<v Speaker 1>and I've been friends with Angela for years that predate

0:48:27.360 --> 0:48:31.399
<v Speaker 1>the company. Um Angela her background I love to brag

0:48:31.440 --> 0:48:33.520
<v Speaker 1>about her, which she's sort of this this math nerd

0:48:33.600 --> 0:48:37.040
<v Speaker 1>math savant was in a career in finance and also

0:48:37.080 --> 0:48:40.919
<v Speaker 1>worked at Toyota working on algorithms on their actual risk

0:48:41.000 --> 0:48:44.880
<v Speaker 1>and such. And you know, when Angela had her first child.

0:48:45.600 --> 0:48:47.879
<v Speaker 1>As friends, we were kind of nording out on all

0:48:47.960 --> 0:48:52.040
<v Speaker 1>the research that she was discovering, and there was one

0:48:52.160 --> 0:48:54.520
<v Speaker 1>theme that she kept coming back and back to again.

0:48:54.640 --> 0:48:57.919
<v Speaker 1>That was the importance of nutrition and how it really

0:48:58.000 --> 0:49:03.000
<v Speaker 1>does impact every prison of health right from neurological development,

0:49:03.080 --> 0:49:08.000
<v Speaker 1>physical development, metabolic health, like even your caste preferences are

0:49:08.120 --> 0:49:11.320
<v Speaker 1>largely set by the age of three, and what impacts

0:49:11.400 --> 0:49:14.760
<v Speaker 1>that is everything that you're consuming or even in the womb,

0:49:14.760 --> 0:49:17.279
<v Speaker 1>what you're getting from your mother. And so what we

0:49:17.400 --> 0:49:20.600
<v Speaker 1>found so astounding was that if you can really control

0:49:20.640 --> 0:49:24.239
<v Speaker 1>for the interventions, the nutrition that you're getting during these

0:49:24.239 --> 0:49:27.440
<v Speaker 1>first years of life, you know, you can really change

0:49:27.440 --> 0:49:30.520
<v Speaker 1>the state of metabolic health in this country and change

0:49:30.640 --> 0:49:33.640
<v Speaker 1>the state of you know, health outcomes in general, so

0:49:33.760 --> 0:49:37.040
<v Speaker 1>whether for the individual for an entire generation. So we

0:49:37.040 --> 0:49:39.080
<v Speaker 1>always say that our mission is to build a health

0:49:39.120 --> 0:49:42.600
<v Speaker 1>your resperation. And yeah, I mean, you know, I think

0:49:42.600 --> 0:49:45.120
<v Speaker 1>what was so interesting, like, you know, obviously we know

0:49:45.440 --> 0:49:47.680
<v Speaker 1>kind of where the food system is today, and we

0:49:47.719 --> 0:49:50.480
<v Speaker 1>realize that there was such innovation needed, particularly in the

0:49:50.560 --> 0:49:54.400
<v Speaker 1>category of baby in terms of you know, really focusing

0:49:54.400 --> 0:49:57.080
<v Speaker 1>on foods that are nutrient dens that are you know,

0:49:57.480 --> 0:50:01.160
<v Speaker 1>really built for the massive needs that a child has

0:50:01.280 --> 0:50:03.600
<v Speaker 1>during this period. And so at the end of the day,

0:50:03.600 --> 0:50:05.839
<v Speaker 1>and we kind of stepped back, we realized this wasn't

0:50:05.920 --> 0:50:09.479
<v Speaker 1>about just replacing a product on the shelf. It really

0:50:09.560 --> 0:50:11.520
<v Speaker 1>was a question of what should the future food be.

0:50:11.680 --> 0:50:13.400
<v Speaker 1>So it's it's one thing to go from an idea

0:50:13.400 --> 0:50:17.520
<v Speaker 1>of evalent to uh, actually building a company, Angela. So

0:50:17.760 --> 0:50:20.880
<v Speaker 1>I'm wondering, Angela, how you then take that idea and

0:50:20.960 --> 0:50:23.719
<v Speaker 1>you find the farmers to partner with, you find the

0:50:23.719 --> 0:50:26.040
<v Speaker 1>way to produce it. And look, we're talking baby food here.

0:50:26.040 --> 0:50:27.840
<v Speaker 1>I mean there's a little room for error, right, You

0:50:28.200 --> 0:50:31.080
<v Speaker 1>can't you can't get a contaminant in there. I mean,

0:50:31.080 --> 0:50:33.839
<v Speaker 1>we know what happens if if God forbid, that were

0:50:33.840 --> 0:50:38.440
<v Speaker 1>to happen with something that we were to give our children. Angela. Yeah, absolutely.

0:50:38.560 --> 0:50:40.719
<v Speaker 1>I Mean one of the things we did really early

0:50:40.760 --> 0:50:43.600
<v Speaker 1>on was bringing some like a list people to our

0:50:43.640 --> 0:50:46.919
<v Speaker 1>teams we run our CEO from Beyond Me to build

0:50:47.000 --> 0:50:50.399
<v Speaker 1>up their entire supply chain there manufacturing, and we knew

0:50:50.440 --> 0:50:52.719
<v Speaker 1>that was really important internally to do the same thing.

0:50:52.760 --> 0:50:55.319
<v Speaker 1>I mean, again to your point, safety there number one

0:50:55.360 --> 0:50:58.080
<v Speaker 1>concern is always like our number one priority, and so

0:50:58.400 --> 0:51:02.799
<v Speaker 1>we've always focused on quality control and around like who

0:51:02.800 --> 0:51:05.480
<v Speaker 1>our suppliers are and how many how much testing we

0:51:05.520 --> 0:51:09.279
<v Speaker 1>can do. We do weekly testing as well as you know,

0:51:09.320 --> 0:51:12.839
<v Speaker 1>seasonal testing on suppliers, were testing our finished goods as

0:51:12.840 --> 0:51:15.239
<v Speaker 1>well as like our product forehand, I mean we are

0:51:15.719 --> 0:51:18.560
<v Speaker 1>you know, like laser focused on making sure that this

0:51:18.640 --> 0:51:21.360
<v Speaker 1>is the safest and best products four children your director

0:51:21.400 --> 0:51:24.440
<v Speaker 1>consumer right, Yes, correct. So so in order to actually

0:51:24.480 --> 0:51:25.960
<v Speaker 1>even see the prices, you have to log in and

0:51:25.960 --> 0:51:28.279
<v Speaker 1>create some sort of plan. Um, how much does it

0:51:28.320 --> 0:51:30.919
<v Speaker 1>cost to get a baby on on the UNI plan?

0:51:31.320 --> 0:51:34.600
<v Speaker 1>The alex places around four dollars with jar and there's

0:51:34.600 --> 0:51:37.719
<v Speaker 1>seven different stages that I see, So to help us

0:51:37.760 --> 0:51:41.920
<v Speaker 1>understand how that work works, Yeah, you can get small

0:51:41.960 --> 0:51:44.560
<v Speaker 1>box unifax or large boxes is one a day? At

0:51:44.560 --> 0:51:47.120
<v Speaker 1>two a day or three a day? Um, we average

0:51:47.120 --> 0:51:49.920
<v Speaker 1>around like four dollars a jar um, depending obviously on

0:51:49.960 --> 0:51:53.040
<v Speaker 1>the side and how like the frequency of you're getting it.

0:51:53.160 --> 0:51:55.080
<v Speaker 1>But that's sort of how it works. That was Evelyn

0:51:55.160 --> 0:51:57.399
<v Speaker 1>Rooseley and Angela Sutherland, the co founders of the Baby

0:51:57.400 --> 0:51:59.920
<v Speaker 1>Food Company. You mean you're listening to Bloomberg Business Week

0:52:00.000 --> 0:52:03.360
<v Speaker 1>coming up a guide to wellness by our Bloomberg Pursuits team.

0:52:03.480 --> 0:52:06.680
<v Speaker 1>We're talking to prehab, not rehab, Carol. We're also talking

0:52:06.719 --> 0:52:09.680
<v Speaker 1>delicious foods that are also subtly healthy. You're gonna sneak

0:52:09.719 --> 0:52:13.080
<v Speaker 1>some help in there too. Also, the most expensive yoga

0:52:13.120 --> 0:52:17.800
<v Speaker 1>ball you've never heard of until now. This is Bloomberg.

0:52:25.080 --> 0:52:28.600
<v Speaker 1>You're listening to Bloomberg Business Week with Carol Messer and

0:52:28.680 --> 0:52:33.839
<v Speaker 1>Bloomberg Quick Takes Tim Stinovich from Bloomberg Radio. This week,

0:52:33.840 --> 0:52:36.560
<v Speaker 1>our Bloomberg Pursuits team is out with its special Wellness Section.

0:52:36.640 --> 0:52:39.040
<v Speaker 1>It's a series of stories dedicated to helping you take

0:52:39.120 --> 0:52:41.360
<v Speaker 1>charge of your well being, both physically and mentally. I

0:52:41.360 --> 0:52:43.040
<v Speaker 1>don't know about you, Tim, but I need all of it.

0:52:43.200 --> 0:52:44.920
<v Speaker 1>You know, kind of makes sense for the new year.

0:52:44.960 --> 0:52:46.480
<v Speaker 1>I think, I think this is the timing of this

0:52:46.520 --> 0:52:48.600
<v Speaker 1>is really good. People are kind of, you know, off

0:52:48.600 --> 0:52:51.400
<v Speaker 1>of their New Year's resolutions already, but they're still thinking, Okay, well,

0:52:51.400 --> 0:52:54.160
<v Speaker 1>how can I make get it off to at least

0:52:54.200 --> 0:52:55.680
<v Speaker 1>a better start than the stock market. Well, here to

0:52:55.719 --> 0:52:58.279
<v Speaker 1>give us an overview of the section and maybe help

0:52:58.360 --> 0:52:59.840
<v Speaker 1>give us a few tips on how to approach a

0:52:59.880 --> 0:53:02.919
<v Speaker 1>more healthy lifestyle and year is Bloomberg Pursuits Editor Chris

0:53:03.040 --> 0:53:06.760
<v Speaker 1>rouser Um. Chris, I want to start with just the

0:53:06.840 --> 0:53:08.839
<v Speaker 1>how how you thought about these? Right? Because it's it's

0:53:08.920 --> 0:53:11.080
<v Speaker 1>kind of like wellness with a twist. It's the influence

0:53:11.120 --> 0:53:13.960
<v Speaker 1>of the pandemic and the idea of people not necessarily

0:53:13.960 --> 0:53:17.319
<v Speaker 1>going to gym's and still working out at home. Um,

0:53:17.400 --> 0:53:19.439
<v Speaker 1>how can we be healthier coming out of it? Yeah,

0:53:19.440 --> 0:53:22.239
<v Speaker 1>this past year we people really looked at what they

0:53:22.239 --> 0:53:24.520
<v Speaker 1>were doing and their lives because they had nothing else

0:53:24.560 --> 0:53:27.799
<v Speaker 1>to do, and really got into wellness and figuring out

0:53:27.840 --> 0:53:30.719
<v Speaker 1>what was working and what wasn't working for them. Um.

0:53:30.760 --> 0:53:32.799
<v Speaker 1>And so wellness is a huge buzzword. It has been

0:53:32.800 --> 0:53:34.520
<v Speaker 1>for a few years, but never and more than now.

0:53:34.600 --> 0:53:37.319
<v Speaker 1>It's something like a four trillion dollar global industry and

0:53:37.320 --> 0:53:39.560
<v Speaker 1>it's only growing. So every year around this time we

0:53:39.680 --> 0:53:42.320
<v Speaker 1>like to look around and what's out there, tell people

0:53:42.640 --> 0:53:45.320
<v Speaker 1>kind of what's real, what not to worry so much about,

0:53:45.480 --> 0:53:47.680
<v Speaker 1>and what you can actually do that will help in

0:53:47.680 --> 0:53:50.240
<v Speaker 1>in a realistic way. So I have to worry about prehab.

0:53:50.320 --> 0:53:55.520
<v Speaker 1>What the heck is that rehab? We're trying to make

0:53:55.520 --> 0:53:58.319
<v Speaker 1>you go to prehab? Carol said, no, no, no, it's

0:53:59.760 --> 0:54:02.120
<v Speaker 1>and lovely Dulce. Atone that you're hearing is Kate Crater,

0:54:02.280 --> 0:54:04.360
<v Speaker 1>our food editor. She's going to join us in on

0:54:04.400 --> 0:54:07.640
<v Speaker 1>this conversation. So what is prehab though? So, prehab is

0:54:07.960 --> 0:54:12.080
<v Speaker 1>the the art and practice of training yourself to work

0:54:12.080 --> 0:54:14.480
<v Speaker 1>out better. To live better and to be more physically

0:54:14.520 --> 0:54:16.359
<v Speaker 1>prepared for everything that you go through in your life.

0:54:16.360 --> 0:54:20.799
<v Speaker 1>So I'm I'm a person that loves Barry's boot Camp, right,

0:54:20.800 --> 0:54:23.080
<v Speaker 1>but when I started doing it, I didn't prepare myself

0:54:23.080 --> 0:54:25.040
<v Speaker 1>at all. I just threw myself in. And if you're

0:54:25.080 --> 0:54:27.399
<v Speaker 1>if you're on your own these classes, you can kind

0:54:27.400 --> 0:54:30.040
<v Speaker 1>of build imbalances and you cannot be doing it right

0:54:30.080 --> 0:54:32.280
<v Speaker 1>because you're not working one on one with a personal trainer,

0:54:32.719 --> 0:54:34.359
<v Speaker 1>or if you're just sitting at home at your work

0:54:34.400 --> 0:54:36.840
<v Speaker 1>from home space and you're hunched over your little laptop,

0:54:36.880 --> 0:54:39.160
<v Speaker 1>which I was for a long time, and your posture

0:54:39.200 --> 0:54:41.759
<v Speaker 1>gets screwed up. It really can help to go see

0:54:41.760 --> 0:54:44.600
<v Speaker 1>someone who can train you how to train and like

0:54:44.680 --> 0:54:47.319
<v Speaker 1>teach you how to sit and exercises and even how

0:54:47.360 --> 0:54:49.799
<v Speaker 1>to think about your posture. Uh, And that sets you

0:54:49.880 --> 0:54:51.840
<v Speaker 1>up better for healthy living in the long term and

0:54:51.920 --> 0:54:53.880
<v Speaker 1>you feel better. What about when it comes to stretching,

0:54:54.320 --> 0:54:55.680
<v Speaker 1>I mean, I think a lot of people don't even

0:54:56.160 --> 0:54:57.879
<v Speaker 1>they struggle to fit in the time of working out,

0:54:58.200 --> 0:55:01.400
<v Speaker 1>let alone prehab or stretching. But in this issue of

0:55:01.400 --> 0:55:05.040
<v Speaker 1>Bloomberg Pursuits, you give us some some stretches. Actually, it

0:55:05.040 --> 0:55:08.080
<v Speaker 1>looks like I'm at the physical therapist right now. Through

0:55:08.120 --> 0:55:10.320
<v Speaker 1>this We don't you know this our in our section,

0:55:10.320 --> 0:55:12.600
<v Speaker 1>we don't always have those little drawings of people doing

0:55:12.640 --> 0:55:15.680
<v Speaker 1>different stretches or gestures or exercises. But you know, we

0:55:15.760 --> 0:55:18.120
<v Speaker 1>talked to groups like MYO D Talks in l a

0:55:18.640 --> 0:55:20.600
<v Speaker 1>UM and Body Evolved in New York to tell to

0:55:20.719 --> 0:55:23.080
<v Speaker 1>sort of give us certain stretches and exercise that that

0:55:23.120 --> 0:55:25.040
<v Speaker 1>are generally helpful for everyone. So if you go to

0:55:25.080 --> 0:55:27.880
<v Speaker 1>the Pursuit section week this week, uh, there are six

0:55:27.920 --> 0:55:30.279
<v Speaker 1>that are really great, some of which I already do.

0:55:30.840 --> 0:55:33.520
<v Speaker 1>Foam rolling. You may know about the world's Greatest stretch

0:55:34.160 --> 0:55:37.880
<v Speaker 1>rolling hurts me too much, but that's because I need it. Yeah,

0:55:37.960 --> 0:55:40.680
<v Speaker 1>And you're just shaking your head and you're saying it's no,

0:55:40.800 --> 0:55:44.120
<v Speaker 1>I'm I believe it, um. And these are just things

0:55:44.120 --> 0:55:46.320
<v Speaker 1>that you can do every day to really set yourself

0:55:46.360 --> 0:55:48.480
<v Speaker 1>up for success and just to feel better generally. You know,

0:55:48.520 --> 0:55:50.360
<v Speaker 1>it's interesting. I had to do some physical therapy for

0:55:50.480 --> 0:55:52.000
<v Speaker 1>like this next thing, and it was all because of

0:55:52.040 --> 0:55:54.799
<v Speaker 1>working at home, and I feel like everybody should do

0:55:54.920 --> 0:55:57.919
<v Speaker 1>like at that point that physical therapy and work out,

0:55:58.120 --> 0:56:00.360
<v Speaker 1>like it made sense to me in turn of that

0:56:00.400 --> 0:56:03.440
<v Speaker 1>combination of having somebody who understood the body and how

0:56:03.480 --> 0:56:06.719
<v Speaker 1>things interact, but also then including some work out. It

0:56:06.800 --> 0:56:08.400
<v Speaker 1>just made sense to me, and it helps if you

0:56:08.480 --> 0:56:10.879
<v Speaker 1>have a goal actually honestly like because then that makes

0:56:10.880 --> 0:56:13.080
<v Speaker 1>you do it every you know, every morning. If it's

0:56:13.120 --> 0:56:15.239
<v Speaker 1>going to take ten I have to do it. Well,

0:56:15.400 --> 0:56:17.080
<v Speaker 1>then you're you're like, Okay, I want to run a

0:56:17.120 --> 0:56:20.080
<v Speaker 1>marathon or you know, I wanna I want to have,

0:56:20.640 --> 0:56:22.200
<v Speaker 1>you know, be able to do this thing with my kids,

0:56:22.200 --> 0:56:24.560
<v Speaker 1>like take an adventurous trip or something, and that actually

0:56:24.600 --> 0:56:26.759
<v Speaker 1>really makes you do it rather than you're like, I'm

0:56:26.760 --> 0:56:28.440
<v Speaker 1>doing the stretching. I don't really know what the difference

0:56:28.440 --> 0:56:30.680
<v Speaker 1>it's making. Um, So it helps us set those goals

0:56:30.680 --> 0:56:32.279
<v Speaker 1>for the future. Speaking of running, can we talk about

0:56:32.320 --> 0:56:35.320
<v Speaker 1>running on neutral? Yeah, let's do it. Do you know

0:56:35.320 --> 0:56:37.239
<v Speaker 1>about monk? Hey? Do you know about mung? Am? I

0:56:37.239 --> 0:56:39.040
<v Speaker 1>saying it? Ready? Tell me about it all right, Chris,

0:56:39.080 --> 0:56:42.840
<v Speaker 1>tell us about So hitting mung is this craze in

0:56:42.880 --> 0:56:45.960
<v Speaker 1>South Korea. Um, And basically what you're trying. Mung is

0:56:46.000 --> 0:56:48.160
<v Speaker 1>basically a state it's a slang term for like a

0:56:48.200 --> 0:56:51.200
<v Speaker 1>state of blankness in your mind. And what hitting mong

0:56:51.360 --> 0:56:56.680
<v Speaker 1>is is basically meditation or contemplation combined with nature. So

0:56:57.000 --> 0:56:58.880
<v Speaker 1>you know, there's a movie that's running in theaters in

0:56:59.160 --> 0:57:01.360
<v Speaker 1>South Korea where you just sit and watch forty minutes

0:57:01.360 --> 0:57:06.120
<v Speaker 1>of clouds going by an airplane window. Um or okay, creater,

0:57:06.280 --> 0:57:08.200
<v Speaker 1>was that an ey roll? I was gonna say, that's

0:57:08.200 --> 0:57:14.480
<v Speaker 1>a decompress after squid Games? Right, how do you reconcile hat?

0:57:14.960 --> 0:57:18.959
<v Speaker 1>Tell me? Yeah. So the theory is that you know, um,

0:57:19.000 --> 0:57:21.560
<v Speaker 1>our brains are were we used to live in nature.

0:57:21.600 --> 0:57:23.360
<v Speaker 1>I don't know if none of us remember, but there

0:57:23.400 --> 0:57:25.480
<v Speaker 1>was once a time, and you know, our brains are

0:57:25.520 --> 0:57:28.120
<v Speaker 1>evolved to have a certain amount of downtime. So like

0:57:28.320 --> 0:57:30.520
<v Speaker 1>you know, doing Crossford puzzles is sort of restorative in

0:57:30.560 --> 0:57:35.080
<v Speaker 1>the way that you you exercise your brain. Yeah, but

0:57:35.200 --> 0:57:37.920
<v Speaker 1>that's like active using your brain, and and meditation and

0:57:38.000 --> 0:57:41.360
<v Speaker 1>hitting mong is passive, and that actually like clears out

0:57:41.360 --> 0:57:43.320
<v Speaker 1>your thoughts. And people have done studies where if you

0:57:43.320 --> 0:57:45.320
<v Speaker 1>take a walk in a city for fifty minutes and

0:57:45.360 --> 0:57:48.040
<v Speaker 1>you take a walk in nature for fifty minutes afterwards,

0:57:48.080 --> 0:57:51.439
<v Speaker 1>the people who took walks in nature had better short

0:57:51.520 --> 0:57:56.000
<v Speaker 1>term memory capacity. So it really actually is this sort

0:57:56.000 --> 0:57:58.520
<v Speaker 1>of necessary thing that people in modern life are realizing like,

0:57:58.560 --> 0:58:00.200
<v Speaker 1>oh god, okay, so how do how do we do

0:58:00.240 --> 0:58:03.160
<v Speaker 1>this Christ in an urban environment without access to nature?

0:58:03.280 --> 0:58:07.840
<v Speaker 1>You you mean you a you can watch like videos

0:58:06.640 --> 0:58:11.480
<v Speaker 1>that seems you know the time when we used to

0:58:11.520 --> 0:58:13.280
<v Speaker 1>be in nature was when I wasn't staring at my

0:58:13.280 --> 0:58:15.520
<v Speaker 1>phone for five hours a day. Go and walk by

0:58:15.520 --> 0:58:18.320
<v Speaker 1>the East River, walk in a park, sit and look

0:58:18.720 --> 0:58:21.760
<v Speaker 1>at a river. I mean, this sounds dumb. And you know,

0:58:21.960 --> 0:58:25.440
<v Speaker 1>some scientists recommend, you know, two to five hours of

0:58:25.480 --> 0:58:26.960
<v Speaker 1>this every week. I don't think any one of us

0:58:26.960 --> 0:58:29.760
<v Speaker 1>are doing five hours. So let me get this straight. Um,

0:58:29.880 --> 0:58:32.640
<v Speaker 1>we have to fit in time for prehab okay, okay,

0:58:32.640 --> 0:58:36.440
<v Speaker 1>that's you. We have to stretch better, okay. Um, we

0:58:36.520 --> 0:58:40.120
<v Speaker 1>got to exercise, yeah, but that's prehab is exercise. Prehab

0:58:40.200 --> 0:58:42.360
<v Speaker 1>is exercise, okay. Um, and then we got to go

0:58:42.480 --> 0:58:46.040
<v Speaker 1>mong yeah okay, so I'm I'm getting there. You're getting there.

0:58:46.080 --> 0:58:48.400
<v Speaker 1>Were not even healthy eating yet. Okay, that's true, but

0:58:48.840 --> 0:58:51.200
<v Speaker 1>eating your price eating with eating so you're not losing

0:58:51.240 --> 0:58:53.960
<v Speaker 1>any time to it. Talking about is the first step though, right,

0:58:54.840 --> 0:58:57.000
<v Speaker 1>They're almost there to him, thank you. Let's talk about

0:58:57.040 --> 0:58:59.840
<v Speaker 1>clean food because we feel like you've been you follow

0:58:59.880 --> 0:59:02.160
<v Speaker 1>this industry for so long, and I feel like people

0:59:02.160 --> 0:59:03.520
<v Speaker 1>have been thinking more and more about what they put

0:59:03.520 --> 0:59:05.200
<v Speaker 1>in their mouth. I feel like this is the next

0:59:05.280 --> 0:59:07.120
<v Speaker 1>chapter of it a little bit. It really is like

0:59:08.400 --> 0:59:11.680
<v Speaker 1>the big trend in two is healthy eating. And it's

0:59:11.720 --> 0:59:14.960
<v Speaker 1>not a brand new situation. You know, people have been

0:59:15.560 --> 0:59:19.200
<v Speaker 1>you know, on special diets for years and decades and

0:59:19.320 --> 0:59:21.920
<v Speaker 1>all of it. But following the pandemic, when a lot

0:59:21.920 --> 0:59:25.360
<v Speaker 1>of people I eat everyone was cooking for themselves and

0:59:25.360 --> 0:59:27.920
<v Speaker 1>started to see what was in their food and how

0:59:27.960 --> 0:59:31.000
<v Speaker 1>it made them feel directly when they were done with it.

0:59:31.400 --> 0:59:33.880
<v Speaker 1>Now that people are going back out to eat, there's

0:59:33.880 --> 0:59:36.560
<v Speaker 1>a lot of food hangovers going on because you're eating

0:59:36.560 --> 0:59:38.280
<v Speaker 1>food that wasn't prepared by you and you don't know

0:59:38.320 --> 0:59:40.800
<v Speaker 1>everything that goes in. And it goes from like saturated

0:59:40.840 --> 0:59:43.120
<v Speaker 1>fats to the kind of oils the people are using,

0:59:43.400 --> 0:59:47.240
<v Speaker 1>and they've become the public has become increasingly conscious of

0:59:47.280 --> 0:59:49.080
<v Speaker 1>what is in their food and they want to pay

0:59:49.080 --> 0:59:53.080
<v Speaker 1>more attention to it. The ideas of substitutes, right sweetening

0:59:53.840 --> 0:59:58.440
<v Speaker 1>traditional condiments for example with maybe beat sugar or or

0:59:58.480 --> 1:00:01.680
<v Speaker 1>something like that. And you describe in your subterfuge um

1:00:02.440 --> 1:00:07.240
<v Speaker 1>so the idea. But the idea is it's it's transparency too, right,

1:00:07.440 --> 1:00:10.840
<v Speaker 1>because it's it's replacing ingredients with ones that what are

1:00:10.880 --> 1:00:13.880
<v Speaker 1>they healthier? Many it's a good question. Um, In many

1:00:13.920 --> 1:00:16.720
<v Speaker 1>ways there are you should always look at the ingredient

1:00:16.800 --> 1:00:19.960
<v Speaker 1>labels and that's something that's becoming increasingly popular, or something

1:00:20.000 --> 1:00:22.880
<v Speaker 1>called clean labels that have minimal ingredients and then you

1:00:22.920 --> 1:00:25.560
<v Speaker 1>can recognize and pronounce all of them instead of something

1:00:25.600 --> 1:00:28.880
<v Speaker 1>like methyl cellulos run in the other direction. Very yeah,

1:00:28.920 --> 1:00:32.000
<v Speaker 1>exactly put that back on the shelf. But um, but now,

1:00:32.080 --> 1:00:33.960
<v Speaker 1>so that's been something that's happening a lot of the

1:00:34.000 --> 1:00:37.000
<v Speaker 1>Whole Foods they've seen, um, a big trend in the

1:00:37.040 --> 1:00:40.040
<v Speaker 1>blurring between supplement and grocery aisles. They called that out

1:00:40.400 --> 1:00:43.280
<v Speaker 1>as one of their big trends for two. But it's

1:00:43.280 --> 1:00:45.640
<v Speaker 1>also happening at restaurants, which is something that we hadn't

1:00:45.680 --> 1:00:47.960
<v Speaker 1>really seen before. There was, I mean, with the exception

1:00:48.000 --> 1:00:50.200
<v Speaker 1>of Los Angeles where you can really live that life,

1:00:50.680 --> 1:00:53.480
<v Speaker 1>there were um, sort of you would go to one

1:00:53.600 --> 1:00:56.640
<v Speaker 1>kind of restaurant after you went to Barry's boot camp.

1:00:56.920 --> 1:00:59.840
<v Speaker 1>But if you're going on a date, then you hopefully

1:01:00.160 --> 1:01:04.720
<v Speaker 1>going then you were probably going somewhere else and in

1:01:04.800 --> 1:01:08.440
<v Speaker 1>a place like Austin, you know where. Maybe not Coincidentally,

1:01:08.480 --> 1:01:12.439
<v Speaker 1>there's a whole big tech segment moving in. They are

1:01:12.640 --> 1:01:16.360
<v Speaker 1>starting to open places that thread the needle, that where

1:01:16.400 --> 1:01:17.919
<v Speaker 1>you can get your grain bowl, but you can also

1:01:18.000 --> 1:01:19.880
<v Speaker 1>have a Texas wago. All right, can we also talk

1:01:19.880 --> 1:01:22.040
<v Speaker 1>about superfoods for your skin? Chris? Chris? First of all,

1:01:22.040 --> 1:01:23.800
<v Speaker 1>I want to know when they pitch this to you,

1:01:23.840 --> 1:01:25.880
<v Speaker 1>because you do, you guys cover a lot of like

1:01:26.000 --> 1:01:28.280
<v Speaker 1>products and skin car I love it, I love it,

1:01:29.560 --> 1:01:32.040
<v Speaker 1>I love it, love and so can we eat like

1:01:32.080 --> 1:01:36.520
<v Speaker 1>the creams we're putting on our face? Basically, YO, might

1:01:36.560 --> 1:01:39.080
<v Speaker 1>be on your own with that one. Tell us you

1:01:39.080 --> 1:01:42.320
<v Speaker 1>you try and tell us people's like products smell like

1:01:42.360 --> 1:01:45.280
<v Speaker 1>fruits and roses, and some people smell like science and

1:01:45.320 --> 1:01:48.720
<v Speaker 1>I usually smell like science. Um. But there is a

1:01:48.720 --> 1:01:52.240
<v Speaker 1>big trend in superfoods being market being added into um,

1:01:52.360 --> 1:01:54.920
<v Speaker 1>into skin products and also marketed as such. Okay, I

1:01:54.920 --> 1:01:57.560
<v Speaker 1>want to end just with something for the body. Okay,

1:01:57.600 --> 1:02:00.440
<v Speaker 1>because here I am hunched over in a chair with

1:02:00.520 --> 1:02:03.080
<v Speaker 1>a microphone, hunched over computer with a couple of monitors.

1:02:03.240 --> 1:02:06.440
<v Speaker 1>Should I be sitting on yoga ball? I mean, if

1:02:06.440 --> 1:02:11.240
<v Speaker 1>you ask your luxury editor. Yes, uh, the one this

1:02:11.280 --> 1:02:15.080
<v Speaker 1>week is a Christian do Your Yoga ball which you

1:02:15.120 --> 1:02:17.880
<v Speaker 1>are meant to sit on and um, it's a it's

1:02:17.720 --> 1:02:19.720
<v Speaker 1>a sort of a standard yoga ball that has this

1:02:19.720 --> 1:02:23.440
<v Speaker 1>this very plush, cushy cover that's very beautiful. We suggest

1:02:23.520 --> 1:02:25.840
<v Speaker 1>maybe you would want to sit on it and take selfies.

1:02:26.440 --> 1:02:30.400
<v Speaker 1>It's part of a collaboration with Technogym, which actually the

1:02:30.440 --> 1:02:33.320
<v Speaker 1>whole Do Your technologym partnership has these really cool, very

1:02:33.440 --> 1:02:36.160
<v Speaker 1>useful tools like a little mini efficient work bench with

1:02:36.200 --> 1:02:39.600
<v Speaker 1>weights built into it and a treadmill. Um, so we

1:02:39.600 --> 1:02:42.200
<v Speaker 1>we wanted to showcase the yoga ball as a stand

1:02:42.280 --> 1:02:44.200
<v Speaker 1>in for the whole set, which we actually really like.

1:02:44.560 --> 1:02:46.560
<v Speaker 1>Do you have one? Do I have one? I do

1:02:46.600 --> 1:02:48.680
<v Speaker 1>know I have a yoga ball. I don't have. This

1:02:48.680 --> 1:02:51.160
<v Speaker 1>one looks really cozy. Can't you just write Christians? Do

1:02:51.200 --> 1:02:57.640
<v Speaker 1>you are on it? Her? Yes you can, Yes you can.

1:02:57.800 --> 1:02:59.720
<v Speaker 1>Thank you all right, guys, we gotta run. Thank you

1:02:59.760 --> 1:03:02.440
<v Speaker 1>so hich really appreciate it. That's Kate Creator and Bloomberg

1:03:02.440 --> 1:03:04.280
<v Speaker 1>Pursuits editor Chris Rose are. A big thanks to them

1:03:04.280 --> 1:03:06.840
<v Speaker 1>for joining us with a look at this week's wellness special.

1:03:06.960 --> 1:03:09.160
<v Speaker 1>In Bloomberg Pursuits and that reps up the weekend edition

1:03:09.200 --> 1:03:11.480
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. Thanks so much

1:03:11.480 --> 1:03:13.600
<v Speaker 1>for joining us. I'm Carol Masser and I'm Tim Stunk.

1:03:13.720 --> 1:03:15.800
<v Speaker 1>Be sure to tune into Bloomberg Business Week. It's Monday

1:03:15.800 --> 1:03:17.720
<v Speaker 1>through Friday. It starts at two pm All Street time

1:03:17.760 --> 1:03:20.200
<v Speaker 1>on Bloomberg Radio. You can also watch our daily broadcast

1:03:20.240 --> 1:03:22.800
<v Speaker 1>on YouTube. Just search Bloomberg Global News. Also check out

1:03:22.800 --> 1:03:24.680
<v Speaker 1>our Bloomberg Business Week podcast. You can find it at

1:03:24.680 --> 1:03:27.400
<v Speaker 1>Bloomberg dot com, Apple, or wherever you get your podcast.

1:03:27.440 --> 1:03:30.120
<v Speaker 1>Bloomberg Business Week is available on newstands now, at Bloomberg

1:03:30.120 --> 1:03:32.280
<v Speaker 1>dot com and always on the Bloomberg terminal. You can

1:03:32.280 --> 1:03:34.600
<v Speaker 1>also see me on Bloomberg Quick Take, available at Bloomberg

1:03:34.600 --> 1:03:37.680
<v Speaker 1>dot com, slash qt, and streaming platforms like Roku, Apple TV,

1:03:37.800 --> 1:03:40.760
<v Speaker 1>Samsung TV, and more. Have a great weekend everyone. I'm hungry.

1:03:40.800 --> 1:03:43.960
<v Speaker 1>I want some facial products, some skincare cream, and I

1:03:44.000 --> 1:03:45.960
<v Speaker 1>do not want to work out right now? What about yoga?

1:03:46.440 --> 1:03:49.760
<v Speaker 1>Maybe little pricey? This is Bloomberg